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  <title>Market Based Approaches to Finding Value In Healthcare</title>

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  <copyright>© 2026 Market Based Approaches to Finding Value In Healthcare</copyright>
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  <podcast:txt purpose="verify">rkm2103@cumc.columbia.edu</podcast:txt>
  <itunes:author>Kent McKinney</itunes:author>
  <itunes:type>episodic</itunes:type>
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  <description><![CDATA[<p>We will discover new, innovative approaches to keep healthcare affordable and accessible for patients by strategically evaluating new healthcare innovations entering the marketplace.</p>]]></description>
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    <itunes:name>Kent McKinney</itunes:name>
    <itunes:email>rkm2103@cumc.columbia.edu</itunes:email>
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     <title>Market Based Approaches to Finding Value In Healthcare</title>
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  <itunes:category text="Health &amp; Fitness">
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  <item>
    <itunes:title>Market Based Approaches to Finding Value in Healthcare -  Social Determinants of Health</itunes:title>
    <title>Market Based Approaches to Finding Value in Healthcare -  Social Determinants of Health</title>
    <itunes:summary><![CDATA[Send us Fan Mail Join Dr. Sean DiGiovanna as he discusses Baltimore's life expectancy crisis and the underlying causes. Connect with me at: rkm2103@cumc.columbia.edu Follow me on X:  @KentMcKinney LinkedIn:   www.linkedin.com/in/mckinneykent    ]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/2459500/fan_mail/new">Send us Fan Mail</a></p><p>Join Dr. Sean DiGiovanna as he discusses Baltimore&apos;s life expectancy crisis and the underlying causes.</p><p>Connect with me at: rkm2103@cumc.columbia.edu</p><p>Follow me on X:  @KentMcKinney</p><p>LinkedIn:   www.linkedin.com/in/mckinneykent </p><p><br/></p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/2459500/fan_mail/new">Send us Fan Mail</a></p><p>Join Dr. Sean DiGiovanna as he discusses Baltimore&apos;s life expectancy crisis and the underlying causes.</p><p>Connect with me at: rkm2103@cumc.columbia.edu</p><p>Follow me on X:  @KentMcKinney</p><p>LinkedIn:   www.linkedin.com/in/mckinneykent </p><p><br/></p>]]></content:encoded>
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    <itunes:author>Kent McKinney</itunes:author>
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    <pubDate>Fri, 25 Jul 2025 19:00:00 -0400</pubDate>
    <itunes:duration>1681</itunes:duration>
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    <itunes:episodeType>full</itunes:episodeType>
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  <item>
    <itunes:title>Market Based Approaches to Finding Value in Healthcare -   Health Insurance Access and Affordability, the Next Public Health Crisis</itunes:title>
    <title>Market Based Approaches to Finding Value in Healthcare -   Health Insurance Access and Affordability, the Next Public Health Crisis</title>
    <itunes:summary><![CDATA[Send us Fan Mail Thank you to Applied Policy for sponsoring my show today.  Louisa Hart interviewed me to determine key health insurance marketplace dynamics impacting patient accessibility and affordability to health insurance on today's show.   Learn about the impact of rising healthcare costs and downstream impacts which affect managed care plans and ultimately patients. We will discuss trading cost for value as a potential way to preserve health insurance coverage for patients w...]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/2459500/fan_mail/new">Send us Fan Mail</a></p><p>Thank you to Applied Policy for sponsoring my show today.  Louisa Hart interviewed me to determine key health insurance marketplace dynamics impacting patient accessibility and affordability to health insurance on today&apos;s show.   Learn about the impact of rising healthcare costs and downstream impacts which affect managed care plans and ultimately patients.</p><p>We will discuss trading cost for value as a potential way to preserve health insurance coverage for patients who depend on it for their healthcare needs.</p><p>Connect with me at: rkm2103@cumc.columbia.edu</p><p>Follow me on X:  @KentMcKinney</p><p>LinkedIn:   www.linkedin.com/in/mckinneykent </p><p><br/></p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/2459500/fan_mail/new">Send us Fan Mail</a></p><p>Thank you to Applied Policy for sponsoring my show today.  Louisa Hart interviewed me to determine key health insurance marketplace dynamics impacting patient accessibility and affordability to health insurance on today&apos;s show.   Learn about the impact of rising healthcare costs and downstream impacts which affect managed care plans and ultimately patients.</p><p>We will discuss trading cost for value as a potential way to preserve health insurance coverage for patients who depend on it for their healthcare needs.</p><p>Connect with me at: rkm2103@cumc.columbia.edu</p><p>Follow me on X:  @KentMcKinney</p><p>LinkedIn:   www.linkedin.com/in/mckinneykent </p><p><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2459500/episodes/17157950-market-based-approaches-to-finding-value-in-healthcare-health-insurance-access-and-affordability-the-next-public-health-crisis.mp3" length="14221347" type="audio/mpeg" />
    <itunes:author>Kent McKinney</itunes:author>
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    <pubDate>Wed, 14 May 2025 09:00:00 -0400</pubDate>
    <itunes:duration>1172</itunes:duration>
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    <itunes:season>1</itunes:season>
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  <item>
    <itunes:title>Market Based Approaches to Finding Value in Healthcare -   Why Drug Repurposing is a Bad Idea</itunes:title>
    <title>Market Based Approaches to Finding Value in Healthcare -   Why Drug Repurposing is a Bad Idea</title>
    <itunes:summary><![CDATA[Send us Fan Mail Thanks for joining.   Today we will discuss a new trend call "drug repurposing" or the practice of finding new uses for brand products that have lost their patent protection. Is this a way to lower drug costs or a bad idea going in the wrong direction?  You can review the article at: https://www.psu.edu/news/research/story/qa-how-can-drug-repurposing-lower-drug-costs-and-improve-care Connect with me at: rkm2103@cumc.columbia.edu Follow me on X:  @KentMcKinney L...]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/2459500/fan_mail/new">Send us Fan Mail</a></p><p>Thanks for joining.   Today we will discuss a new trend call &quot;drug repurposing&quot; or the practice of finding new uses for brand products that have lost their patent protection.</p><p>Is this a way to lower drug costs or a bad idea going in the wrong direction?  You can review the article at:</p><p>https://www.psu.edu/news/research/story/qa-how-can-drug-repurposing-lower-drug-costs-and-improve-care</p><p>Connect with me at: rkm2103@cumc.columbia.edu</p><p>Follow me on X:  @KentMcKinney</p><p>LinkedIn:   www.linkedin.com/in/mckinneykent </p><p><br/></p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/2459500/fan_mail/new">Send us Fan Mail</a></p><p>Thanks for joining.   Today we will discuss a new trend call &quot;drug repurposing&quot; or the practice of finding new uses for brand products that have lost their patent protection.</p><p>Is this a way to lower drug costs or a bad idea going in the wrong direction?  You can review the article at:</p><p>https://www.psu.edu/news/research/story/qa-how-can-drug-repurposing-lower-drug-costs-and-improve-care</p><p>Connect with me at: rkm2103@cumc.columbia.edu</p><p>Follow me on X:  @KentMcKinney</p><p>LinkedIn:   www.linkedin.com/in/mckinneykent </p><p><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2459500/episodes/16987038-market-based-approaches-to-finding-value-in-healthcare-why-drug-repurposing-is-a-bad-idea.mp3" length="10812658" type="audio/mpeg" />
    <itunes:author>Kent McKinney</itunes:author>
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    <pubDate>Tue, 15 Apr 2025 22:00:00 -0400</pubDate>
    <itunes:duration>895</itunes:duration>
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    <itunes:episode>10</itunes:episode>
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    <itunes:title>Market Based Approaches to Finding Value in Healthcare -   The Impact of Cost on Value</itunes:title>
    <title>Market Based Approaches to Finding Value in Healthcare -   The Impact of Cost on Value</title>
    <itunes:summary><![CDATA[Send us Fan Mail Today we will review an interesting topic which came across my newsfeed over the weekend.   How are health systems addressing what they refer to as ultra high cost drugs and what are there potential management strategies. The article from Becker's Hospital Review may be downloaded at:  https://www.beckershospitalreview.com/pharmacy/health-systems-strategy-for-ultrahigh-cost-drugs/ Connect with me at: rkm2103@cumc.columbia.edu Follow me on X:  @KentMcKinney Link...]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/2459500/fan_mail/new">Send us Fan Mail</a></p><p>Today we will review an interesting topic which came across my newsfeed over the weekend.   How are health systems addressing what they refer to as ultra high cost drugs and what are there potential management strategies.</p><p>The article from Becker&apos;s Hospital Review may be downloaded at:</p><p> https://www.beckershospitalreview.com/pharmacy/health-systems-strategy-for-ultrahigh-cost-drugs/</p><p>Connect with me at: rkm2103@cumc.columbia.edu</p><p>Follow me on X:  @KentMcKinney</p><p>LinkedIn:   www.linkedin.com/in/mckinneykent </p><p><br/></p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/2459500/fan_mail/new">Send us Fan Mail</a></p><p>Today we will review an interesting topic which came across my newsfeed over the weekend.   How are health systems addressing what they refer to as ultra high cost drugs and what are there potential management strategies.</p><p>The article from Becker&apos;s Hospital Review may be downloaded at:</p><p> https://www.beckershospitalreview.com/pharmacy/health-systems-strategy-for-ultrahigh-cost-drugs/</p><p>Connect with me at: rkm2103@cumc.columbia.edu</p><p>Follow me on X:  @KentMcKinney</p><p>LinkedIn:   www.linkedin.com/in/mckinneykent </p><p><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2459500/episodes/16898174-market-based-approaches-to-finding-value-in-healthcare-the-impact-of-cost-on-value.mp3" length="9649673" type="audio/mpeg" />
    <itunes:author>Kent McKinney</itunes:author>
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    <pubDate>Tue, 01 Apr 2025 11:00:00 -0400</pubDate>
    <itunes:duration>798</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
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  <item>
    <itunes:title>The Market Based Approaches to Finding Value In Healthcare Podcast -  20 Years After...  Dr. McClellan and Dr. Cutler &quot;Is Technological Change in Medicine Worth It?&quot;</itunes:title>
    <title>The Market Based Approaches to Finding Value In Healthcare Podcast -  20 Years After...  Dr. McClellan and Dr. Cutler &quot;Is Technological Change in Medicine Worth It?&quot;</title>
    <itunes:summary><![CDATA[Send us Fan Mail Twenty years after their groundbreaking research, we review Dr. McClellan and Dr. Cutler' research into a very intriguing question pertaining to the value of new innovation.   Even though several years have gone by, the message is still the same. Connect with me at: rkm2103@cumc.columbia.edu Follow me on X:  @KentMcKinney LinkedIn:   www.linkedin.com/in/mckinneykent    ]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/2459500/fan_mail/new">Send us Fan Mail</a></p><p>Twenty years after their groundbreaking research, we review Dr. McClellan and Dr. Cutler&apos; research into a very intriguing question pertaining to the value of new innovation.   Even though several years have gone by, the message is still the same.</p><p>Connect with me at: rkm2103@cumc.columbia.edu</p><p>Follow me on X:  @KentMcKinney</p><p>LinkedIn:   www.linkedin.com/in/mckinneykent </p><p><br/></p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/2459500/fan_mail/new">Send us Fan Mail</a></p><p>Twenty years after their groundbreaking research, we review Dr. McClellan and Dr. Cutler&apos; research into a very intriguing question pertaining to the value of new innovation.   Even though several years have gone by, the message is still the same.</p><p>Connect with me at: rkm2103@cumc.columbia.edu</p><p>Follow me on X:  @KentMcKinney</p><p>LinkedIn:   www.linkedin.com/in/mckinneykent </p><p><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2459500/episodes/16853048-the-market-based-approaches-to-finding-value-in-healthcare-podcast-20-years-after-dr-mcclellan-and-dr-cutler-is-technological-change-in-medicine-worth-it.mp3" length="11858536" type="audio/mpeg" />
    <itunes:author>Kent McKinney</itunes:author>
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    <pubDate>Mon, 24 Mar 2025 17:00:00 -0400</pubDate>
    <itunes:duration>982</itunes:duration>
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  <item>
    <itunes:title>Market Based Approaches to Finding Value in Healthcare -   PBMs Driving Employers to the 340B Program.  What?</itunes:title>
    <title>Market Based Approaches to Finding Value in Healthcare -   PBMs Driving Employers to the 340B Program.  What?</title>
    <itunes:summary><![CDATA[Send us Fan Mail The 340B program was established to offer "covered outpatient" pharmaceutical products at deeply discounted unit prices through purchases made by disproportionate share hospitals [providing care to low income patients] and other "covered entities". New start up PBM entrants are offering employers a way to take advantage of the 340B program for their employees. See the WSJ article at:   https://www.wsj.com/health/healthcare/prescription-drug-prices-340b-pharmacy-benefit-p...]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/2459500/fan_mail/new">Send us Fan Mail</a></p><p>The 340B program was established to offer &quot;covered outpatient&quot; pharmaceutical products at deeply discounted unit prices through purchases made by disproportionate share hospitals [providing care to low income patients] and other &quot;covered entities&quot;.</p><p>New start up PBM entrants are offering employers a way to take advantage of the 340B program for their employees.</p><p>See the WSJ article at:   https://www.wsj.com/health/healthcare/prescription-drug-prices-340b-pharmacy-benefit-plans-6834cc08?reflink=desktopwebshare_permalink</p><p>Connect with me at: rkm2103@cumc.columbia.edu</p><p>Follow me on X:  @KentMcKinney</p><p>LinkedIn:   www.linkedin.com/in/mckinneykent </p><p><br/></p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/2459500/fan_mail/new">Send us Fan Mail</a></p><p>The 340B program was established to offer &quot;covered outpatient&quot; pharmaceutical products at deeply discounted unit prices through purchases made by disproportionate share hospitals [providing care to low income patients] and other &quot;covered entities&quot;.</p><p>New start up PBM entrants are offering employers a way to take advantage of the 340B program for their employees.</p><p>See the WSJ article at:   https://www.wsj.com/health/healthcare/prescription-drug-prices-340b-pharmacy-benefit-plans-6834cc08?reflink=desktopwebshare_permalink</p><p>Connect with me at: rkm2103@cumc.columbia.edu</p><p>Follow me on X:  @KentMcKinney</p><p>LinkedIn:   www.linkedin.com/in/mckinneykent </p><p><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2459500/episodes/16822299-market-based-approaches-to-finding-value-in-healthcare-pbms-driving-employers-to-the-340b-program-what.mp3" length="8176726" type="audio/mpeg" />
    <itunes:author>Kent McKinney</itunes:author>
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    <pubDate>Wed, 19 Mar 2025 09:00:00 -0400</pubDate>
    <itunes:duration>676</itunes:duration>
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    <itunes:season>1</itunes:season>
    <itunes:episode>7</itunes:episode>
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  <item>
    <itunes:title>Market Based Approaches to Finding Value in Healthcare -  Factors Driving the Evolution of Managed Care</itunes:title>
    <title>Market Based Approaches to Finding Value in Healthcare -  Factors Driving the Evolution of Managed Care</title>
    <itunes:summary><![CDATA[Send us Fan Mail Understanding the factors that have shaped the evolution of managed care over the past 30 years could offer valuable insights into the future development of health insurance plans and the markets they operate in.   Join me as we examine how managed care has changed and what the future might look like. Connect with me at: rkm2103@cumc.columbia.edu Follow me on X:  @KentMcKinney LinkedIn:   www.linkedin.com/in/mckinneykent    ]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/2459500/fan_mail/new">Send us Fan Mail</a></p><p>Understanding the factors that have shaped the evolution of managed care over the past 30 years could offer valuable insights into the future development of health insurance plans and the markets they operate in.   Join me as we examine how managed care has changed and what the future might look like.</p><p>Connect with me at: rkm2103@cumc.columbia.edu</p><p>Follow me on X:  @KentMcKinney</p><p>LinkedIn:   www.linkedin.com/in/mckinneykent </p><p><br/></p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/2459500/fan_mail/new">Send us Fan Mail</a></p><p>Understanding the factors that have shaped the evolution of managed care over the past 30 years could offer valuable insights into the future development of health insurance plans and the markets they operate in.   Join me as we examine how managed care has changed and what the future might look like.</p><p>Connect with me at: rkm2103@cumc.columbia.edu</p><p>Follow me on X:  @KentMcKinney</p><p>LinkedIn:   www.linkedin.com/in/mckinneykent </p><p><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2459500/episodes/16803807-market-based-approaches-to-finding-value-in-healthcare-factors-driving-the-evolution-of-managed-care.mp3" length="10206428" type="audio/mpeg" />
    <itunes:author>Kent McKinney</itunes:author>
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    <pubDate>Mon, 17 Mar 2025 11:00:00 -0400</pubDate>
    <itunes:duration>845</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>6</itunes:episode>
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    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Market Based Approaches to Finding Value in Healthcare -   What&#39;s Happening in Baltimore?</itunes:title>
    <title>Market Based Approaches to Finding Value in Healthcare -   What&#39;s Happening in Baltimore?</title>
    <itunes:summary><![CDATA[Send us Fan Mail The discrepancy in life expectancy for Baltimore city residents is eye-opening.  Some Baltimore communities may expect to live to 66 (the same as Pakistan) years while other communities may expect much higher life expectancy.   Let's examine ways to improve life expectancy through aligning incentives within the health system both in Baltimore and around the world. Connect with me at: rkm2103@cumc.columbia.edu Follow me on X:  @KentMcKinney LinkedIn:  ...]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/2459500/fan_mail/new">Send us Fan Mail</a></p><p>The discrepancy in life expectancy for Baltimore city residents is eye-opening.  Some Baltimore communities may expect to live to 66 (the same as Pakistan) years while other communities may expect much higher life expectancy.   Let&apos;s examine ways to improve life expectancy through aligning incentives within the health system both in Baltimore and around the world.</p><p>Connect with me at: rkm2103@cumc.columbia.edu</p><p>Follow me on X:  @KentMcKinney</p><p>LinkedIn:   www.linkedin.com/in/mckinneykent </p><p><br/></p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/2459500/fan_mail/new">Send us Fan Mail</a></p><p>The discrepancy in life expectancy for Baltimore city residents is eye-opening.  Some Baltimore communities may expect to live to 66 (the same as Pakistan) years while other communities may expect much higher life expectancy.   Let&apos;s examine ways to improve life expectancy through aligning incentives within the health system both in Baltimore and around the world.</p><p>Connect with me at: rkm2103@cumc.columbia.edu</p><p>Follow me on X:  @KentMcKinney</p><p>LinkedIn:   www.linkedin.com/in/mckinneykent </p><p><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2459500/episodes/16786459-market-based-approaches-to-finding-value-in-healthcare-what-s-happening-in-baltimore.mp3" length="12002769" type="audio/mpeg" />
    <itunes:image href="https://storage.buzzsprout.com/2e1pcnefqmrc0hya0ea3okxcld8w?.jpg" />
    <itunes:author>Kent McKinney</itunes:author>
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    <pubDate>Thu, 13 Mar 2025 12:00:00 -0400</pubDate>
    <itunes:duration>994</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>5</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>Market Based Approaches to Finding Value in Healthcare - The Delaware Group Health Insurance Plan</itunes:title>
    <title>Market Based Approaches to Finding Value in Healthcare - The Delaware Group Health Insurance Plan</title>
    <itunes:summary><![CDATA[Send us Fan Mail We will be reviewing a real-world situation impacting the State of Delaware's self funded insurance plan and their health plan members.   Costs are rising due to some extent by Ozempic and as expected premium cost increases are under consideration.    The article may be accessed at:   https://www.delawarepublic.org/politics-government/2024-07-22/delaware-paid-over-12-million-more-on-weight-loss-drugs-than-expected-trend-increases-to-follow  The body in cha...]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/2459500/fan_mail/new">Send us Fan Mail</a></p><p>We will be reviewing a real-world situation impacting the State of Delaware&apos;s self funded insurance plan and their health plan members.   Costs are rising due to some extent by Ozempic and as expected premium cost increases are under consideration.   </p><p>The article may be accessed at:   https://www.delawarepublic.org/politics-government/2024-07-22/delaware-paid-over-12-million-more-on-weight-loss-drugs-than-expected-trend-increases-to-follow<br/><br/><em>The body in charge of state employee health insurance plans prepares to vote on new trend increases after ending the year in a $10 million deficit. </em></p><p>Connect with me at: rkm2103@cumc.columbia.edu</p><p>Follow me on X:  @KentMcKinney</p><p>LinkedIn:   www.linkedin.com/in/mckinneykent </p><p><br/></p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/2459500/fan_mail/new">Send us Fan Mail</a></p><p>We will be reviewing a real-world situation impacting the State of Delaware&apos;s self funded insurance plan and their health plan members.   Costs are rising due to some extent by Ozempic and as expected premium cost increases are under consideration.   </p><p>The article may be accessed at:   https://www.delawarepublic.org/politics-government/2024-07-22/delaware-paid-over-12-million-more-on-weight-loss-drugs-than-expected-trend-increases-to-follow<br/><br/><em>The body in charge of state employee health insurance plans prepares to vote on new trend increases after ending the year in a $10 million deficit. </em></p><p>Connect with me at: rkm2103@cumc.columbia.edu</p><p>Follow me on X:  @KentMcKinney</p><p>LinkedIn:   www.linkedin.com/in/mckinneykent </p><p><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2459500/episodes/16781256-market-based-approaches-to-finding-value-in-healthcare-the-delaware-group-health-insurance-plan.mp3" length="8141280" type="audio/mpeg" />
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    <itunes:author>Kent McKinney</itunes:author>
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    <pubDate>Wed, 12 Mar 2025 21:00:00 -0400</pubDate>
    <itunes:duration>673</itunes:duration>
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    <itunes:season>1</itunes:season>
    <itunes:episode>4</itunes:episode>
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  <item>
    <itunes:title>The Market Based Approaches to Finding Value In Healthcare Podcast -  Trading Cost for Value</itunes:title>
    <title>The Market Based Approaches to Finding Value In Healthcare Podcast -  Trading Cost for Value</title>
    <itunes:summary><![CDATA[Send us Fan Mail As downward cost pressures continue to stress and overburdened healthcare delivery system, health insurance plans continue to increase cost sharing to health plan members.   These cost sharing increases are placing insurance out of reach for many Americans.   We will examine alternatives to "cost minimization" by insurers and evaluate quality and value-based approaches that lower costs and improve patient health outcomes. Connect with me at: rkm2103@cumc.columbia.ed...]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/2459500/fan_mail/new">Send us Fan Mail</a></p><p>As downward cost pressures continue to stress and overburdened healthcare delivery system, health insurance plans continue to increase cost sharing to health plan members.   These cost sharing increases are placing insurance out of reach for many Americans.   We will examine alternatives to &quot;cost minimization&quot; by insurers and evaluate quality and value-based approaches that lower costs and improve patient health outcomes.</p><p>Connect with me at: rkm2103@cumc.columbia.edu</p><p>Follow me on X:  @KentMcKinney</p><p>LinkedIn:   www.linkedin.com/in/mckinneykent </p><p><br/></p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/2459500/fan_mail/new">Send us Fan Mail</a></p><p>As downward cost pressures continue to stress and overburdened healthcare delivery system, health insurance plans continue to increase cost sharing to health plan members.   These cost sharing increases are placing insurance out of reach for many Americans.   We will examine alternatives to &quot;cost minimization&quot; by insurers and evaluate quality and value-based approaches that lower costs and improve patient health outcomes.</p><p>Connect with me at: rkm2103@cumc.columbia.edu</p><p>Follow me on X:  @KentMcKinney</p><p>LinkedIn:   www.linkedin.com/in/mckinneykent </p><p><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2459500/episodes/16778827-the-market-based-approaches-to-finding-value-in-healthcare-podcast-trading-cost-for-value.mp3" length="7401169" type="audio/mpeg" />
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    <itunes:author>Kent McKinney</itunes:author>
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    <pubDate>Wed, 12 Mar 2025 08:00:00 -0400</pubDate>
    <itunes:duration>611</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>3</itunes:episode>
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    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>The Market Based Approaches to Finding Value In Healthcare Podcast for Tuesday March 11th</itunes:title>
    <title>The Market Based Approaches to Finding Value In Healthcare Podcast for Tuesday March 11th</title>
    <itunes:summary><![CDATA[Send us Fan Mail Join me as we explore new and innovative approaches to control healthcare costs and improve patient outcomes. Connect with me at: rkm2103@cumc.columbia.edu Follow me on X:  @KentMcKinney LinkedIn:   www.linkedin.com/in/mckinneykent    ]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/2459500/fan_mail/new">Send us Fan Mail</a></p><p>Join me as we explore new and innovative approaches to control healthcare costs and improve patient outcomes.</p><p>Connect with me at: rkm2103@cumc.columbia.edu</p><p>Follow me on X:  @KentMcKinney</p><p>LinkedIn:   www.linkedin.com/in/mckinneykent </p><p><br/></p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/2459500/fan_mail/new">Send us Fan Mail</a></p><p>Join me as we explore new and innovative approaches to control healthcare costs and improve patient outcomes.</p><p>Connect with me at: rkm2103@cumc.columbia.edu</p><p>Follow me on X:  @KentMcKinney</p><p>LinkedIn:   www.linkedin.com/in/mckinneykent </p><p><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2459500/episodes/16773143-the-market-based-approaches-to-finding-value-in-healthcare-podcast-for-tuesday-march-11th.mp3" length="9435579" type="audio/mpeg" />
    <itunes:image href="https://storage.buzzsprout.com/nvau0ihkcb7457a7lkfamg440ys6?.jpg" />
    <itunes:author>Kent McKinney</itunes:author>
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    <pubDate>Tue, 11 Mar 2025 11:00:00 -0400</pubDate>
    <itunes:duration>781</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>2</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>The Market Based Approaches to Finding Value In Healthcare Podcast</itunes:title>
    <title>The Market Based Approaches to Finding Value In Healthcare Podcast</title>
    <itunes:summary><![CDATA[Send us Fan Mail Learn about the newest cutting edge ways to control healthcare costs and improve patient outcomes through targeting new medical devices and pharmaceuticals. Connect with me at: rkm2103@cumc.columbia.edu Follow me on X:  @KentMcKinney LinkedIn:   www.linkedin.com/in/mckinneykent    ]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/2459500/fan_mail/new">Send us Fan Mail</a></p><p>Learn about the newest cutting edge ways to control healthcare costs and improve patient outcomes through targeting new medical devices and pharmaceuticals.</p><p>Connect with me at: rkm2103@cumc.columbia.edu</p><p>Follow me on X:  @KentMcKinney</p><p>LinkedIn:   www.linkedin.com/in/mckinneykent </p><p><br/></p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/2459500/fan_mail/new">Send us Fan Mail</a></p><p>Learn about the newest cutting edge ways to control healthcare costs and improve patient outcomes through targeting new medical devices and pharmaceuticals.</p><p>Connect with me at: rkm2103@cumc.columbia.edu</p><p>Follow me on X:  @KentMcKinney</p><p>LinkedIn:   www.linkedin.com/in/mckinneykent </p><p><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2459500/episodes/16770101-the-market-based-approaches-to-finding-value-in-healthcare-podcast.mp3" length="6789852" type="audio/mpeg" />
    <itunes:image href="https://storage.buzzsprout.com/71cejg2eytd210psrt3mv7eu7naw?.jpg" />
    <itunes:author>Kent McKinney</itunes:author>
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    <pubDate>Mon, 10 Mar 2025 22:00:00 -0400</pubDate>
    <itunes:duration>560</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>1</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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