Coffee & Conversion Sat, 07 Mar 2026 05:37:19 -0500 https://www.buzzsprout.com/2453649 en-us © 2026 Coffee & Conversion yes aa404021-1280-590c-b61a-2a0430457c77 Clay Vaughan & Luke Frazier episodic false Coffee & Conversion is the weekly show for business leaders who want real, practical insights into growing a brand that stands out—and consistently converts. Hosted by Clay and Luke of Good Agency (a StoryBrand Certified Agency that’s generated hundreds of millions in revenue for clients), each bite-sized episode tackles your pressing marketing challenges, from unifying your brand story and building a seamless sales funnel, to mastering RevOps and deploying effective ad strategies.

Fueled by a love for great coffee and data-driven results, Clay and Luke serve up candid conversations on what it takes to align marketing and sales, build trust in a post-trust world, and see predictable growth month after month. Whether you’re wrestling with inconsistent messaging, trying to figure out SEO versus paid ads, or looking to hire your first salesperson, Coffee & Conversion has you covered.

Tune in, and learn how to:


1 - Develop a clear, compelling message that resonates with your ideal audience


2 - Combine creative storytelling with proven data strategies for higher ROI


3 - Eliminate the guesswork around your pipeline so revenue becomes consistent



Stop second-guessing your marketing efforts. Join us for your weekly dose of coffee, conversation, and conversion-boosting tips so you can finally scale your business with confidence. Subscribe now and let’s unlock real growth—one cup at a time!

]]> Buzzsprout (https://www.buzzsprout.com) Clay Vaughan & Luke Frazier https://storage.buzzsprout.com/4bs6dz5czblzs7k81rzhzepot4zv?.jpg Coffee & Conversion How EOS Turned Chaos Into Clarity: A Behind-the-Scenes Look at Real Growth How EOS Turned Chaos Into Clarity: A Behind-the-Scenes Look at Real Growth Boring businesses are the ones that scale. In this episode, Clay and Luke unpack how the EOS (Entrepreneurial Operating System) framework took their agency from scattered ideas to crystal-clear execution. With stories of tequila-fueled planning retreats and accountability charts that sparked real change, you'll hear how EOS helped them sell business units, boost morale, and hit goals they didn’t even dream of. Whether you're running a small team or wrangling a creative crew, this one's a masterclass in making structure your superpower.

Tune in to Learn:

What EOS is and why Clay credits it for years of agency growth
How “boring” weekly meetings can unlock creativity and culture
The exact process they used to clarify vision, roles, and budgets
Why clear goals beat hustle every time—and how to set them

Want help applying EOS to your business? We've coached dozens of teams through it. Let's talk. 

Cheers!

#EOS #EntrepreneurialOperatingSystem #BusinessGrowth #ChaosToClarity #AgencyLife #TeamAccountability #GoalSetting #CreativeStructure #BusinessFramework #LeadershipTips

]]> Boring businesses are the ones that scale. In this episode, Clay and Luke unpack how the EOS (Entrepreneurial Operating System) framework took their agency from scattered ideas to crystal-clear execution. With stories of tequila-fueled planning retreats and accountability charts that sparked real change, you'll hear how EOS helped them sell business units, boost morale, and hit goals they didn’t even dream of. Whether you're running a small team or wrangling a creative crew, this one's a masterclass in making structure your superpower.

Tune in to Learn:

What EOS is and why Clay credits it for years of agency growth
How “boring” weekly meetings can unlock creativity and culture
The exact process they used to clarify vision, roles, and budgets
Why clear goals beat hustle every time—and how to set them

Want help applying EOS to your business? We've coached dozens of teams through it. Let's talk. 

Cheers!

#EOS #EntrepreneurialOperatingSystem #BusinessGrowth #ChaosToClarity #AgencyLife #TeamAccountability #GoalSetting #CreativeStructure #BusinessFramework #LeadershipTips

]]> Clay Vaughan & Luke Frazier Buzzsprout-17966084 Fri, 14 Nov 2025 00:00:00 -0600 790 2 9 full false Are Google Ads Dead? Why High-Ticket Sales Still Win With Search Are Google Ads Dead? Why High-Ticket Sales Still Win With Search Can Google Ads still close a $500K deal in 2025? Yes! Only if you know what you're doing. In this episode, Clay and Luke bust the myth that Google Ads are dead, especially for high-ticket service businesses. Spoiler: the leads aren’t junk if your strategy isn’t junk. From a $700 ad that led to a wire transfer four days later to the critical role of multi-channel marketing, they break down what it really takes to make Google Ads work in the AI era. Plus, you’ll find out why your agency shouldn't run ads unless they’re also managing your website.

Tune in to Learn:

  • Why Google Ads still work for high-ticket B2B sales
  • The biggest mistake businesses make when turning on ads too early
  • How to build a strategy that turns clicks into contracts
  • What to expect from your agency (and what you should hold them accountable for)


If you’re thinking about running Google Ads, start with a strong foundation. Grab a free website audit at www.GoodAgency.com

Cheers!

#GoogleAds #HighTicketSales #DigitalMarketing #B2BSales #MarketingStrategy #MultiChannelMarketing #LeadGeneration #AdSuccess #WebsiteManagement #GoodAgency


]]> Can Google Ads still close a $500K deal in 2025? Yes! Only if you know what you're doing. In this episode, Clay and Luke bust the myth that Google Ads are dead, especially for high-ticket service businesses. Spoiler: the leads aren’t junk if your strategy isn’t junk. From a $700 ad that led to a wire transfer four days later to the critical role of multi-channel marketing, they break down what it really takes to make Google Ads work in the AI era. Plus, you’ll find out why your agency shouldn't run ads unless they’re also managing your website.

Tune in to Learn:

  • Why Google Ads still work for high-ticket B2B sales
  • The biggest mistake businesses make when turning on ads too early
  • How to build a strategy that turns clicks into contracts
  • What to expect from your agency (and what you should hold them accountable for)


If you’re thinking about running Google Ads, start with a strong foundation. Grab a free website audit at www.GoodAgency.com

Cheers!

#GoogleAds #HighTicketSales #DigitalMarketing #B2BSales #MarketingStrategy #MultiChannelMarketing #LeadGeneration #AdSuccess #WebsiteManagement #GoodAgency


]]> Clay Vaughan & Luke Frazier Buzzsprout-17953183 Fri, 07 Nov 2025 00:00:00 -0600 866 2 8 full false Your Logo Doesn’t Matter (At Least Not How You Think) Your Logo Doesn’t Matter (At Least Not How You Think) What do airplane coffee and corporate logos have in common? Both might leave a bad taste if you're not paying attention. In this episode, Clay and Luke challenge one of branding’s sacred cows: the logo. Are logos completely dead? Not quite. But in an AI-saturated world where customers search by problem, not by brand, your logo is no longer your lead engine. From bad airport lattes to rebranding gone wrong, they unpack why experience is the new differentiator and how to actually stand out without a shiny redesign.

Tune in to Learn:
☕️ Why logos no longer lead the customer journey
☕️ The real reason people choose your business (hint: it’s not your color palette)
☕️ When a rebrand is worth it and when it's a giant waste of money
☕️ How hospitality and messaging create more brand equity than a new logo ever will

Thinking about a rebrand? Start with your message, not your logo. Grab a free website audit at www.GoodAgency.com

Cheers!

]]> What do airplane coffee and corporate logos have in common? Both might leave a bad taste if you're not paying attention. In this episode, Clay and Luke challenge one of branding’s sacred cows: the logo. Are logos completely dead? Not quite. But in an AI-saturated world where customers search by problem, not by brand, your logo is no longer your lead engine. From bad airport lattes to rebranding gone wrong, they unpack why experience is the new differentiator and how to actually stand out without a shiny redesign.

Tune in to Learn:
☕️ Why logos no longer lead the customer journey
☕️ The real reason people choose your business (hint: it’s not your color palette)
☕️ When a rebrand is worth it and when it's a giant waste of money
☕️ How hospitality and messaging create more brand equity than a new logo ever will

Thinking about a rebrand? Start with your message, not your logo. Grab a free website audit at www.GoodAgency.com

Cheers!

]]> Clay Vaughan & Luke Frazier Buzzsprout-17900957 Fri, 31 Oct 2025 00:00:00 -0500 790 2 7 full false Hospitality as a Service: The Secret to Standing Out in an AI World Hospitality as a Service: The Secret to Standing Out in an AI World Coffee may aerosolize on your tongue (science says so), but great business leaves a lasting impression on the heart. In this episode, Clay and Luke unpack the concept of Unreasonable Hospitality and why it’s not just for Michelin-star restaurants. From hot dog plating at fine dining spots to sending dog toys and bourbon to clients, they reveal how small acts of care can radically change how you sell, serve, and scale. In a world where everything is automated, your human touch might be the best strategy you’ve got.

Tune in to Learn:

  • What “hospitality as a service” really means and how to apply it
  • The difference between good service and unforgettable hospitality
  • How to create a customer journey map that builds loyalty and revenue
  • Real-life examples of hospitality that deepened client relationships


Want help making hospitality part of your brand strategy? Grab a free website audit at www.GoodAgency.com

Cheers! ☕️

]]> Coffee may aerosolize on your tongue (science says so), but great business leaves a lasting impression on the heart. In this episode, Clay and Luke unpack the concept of Unreasonable Hospitality and why it’s not just for Michelin-star restaurants. From hot dog plating at fine dining spots to sending dog toys and bourbon to clients, they reveal how small acts of care can radically change how you sell, serve, and scale. In a world where everything is automated, your human touch might be the best strategy you’ve got.

Tune in to Learn:

  • What “hospitality as a service” really means and how to apply it
  • The difference between good service and unforgettable hospitality
  • How to create a customer journey map that builds loyalty and revenue
  • Real-life examples of hospitality that deepened client relationships


Want help making hospitality part of your brand strategy? Grab a free website audit at www.GoodAgency.com

Cheers! ☕️

]]> Clay Vaughan & Luke Frazier Buzzsprout-17892563 Fri, 24 Oct 2025 00:00:00 -0500 1070 2 6 full false How to Rank in ChatGPT (Even if You Don’t Rank on Google) How to Rank in ChatGPT (Even if You Don’t Rank on Google) What do Ottoman divorce laws and AI ranking have in common? More than you'd think. In this episode, Clay and Luke tackle a question few marketers are asking but everyone should be: how do you get your brand to show up in tools like ChatGPT? Spoiler alert: it’s not about stuffing keywords. It’s about proving you’re the real deal. From white papers and press releases to avoiding SEO-killing content, they break down how one client with zero SEO history is ranking in AI... and why showing your work matters more than ever in the age of bots.

Tune in to Learn:

  • Why you might rank in ChatGPT even if you're invisible on Google
  • What AI systems look for when choosing who to cite
  • How PR, white papers, and real data boost your chatbot visibility
  • Why boring, high-quality content wins in an AI-saturated world


Want to know if you're showing up where it counts? Grab a free website audit at www.GoodAgency.com


Cheers!

]]> What do Ottoman divorce laws and AI ranking have in common? More than you'd think. In this episode, Clay and Luke tackle a question few marketers are asking but everyone should be: how do you get your brand to show up in tools like ChatGPT? Spoiler alert: it’s not about stuffing keywords. It’s about proving you’re the real deal. From white papers and press releases to avoiding SEO-killing content, they break down how one client with zero SEO history is ranking in AI... and why showing your work matters more than ever in the age of bots.

Tune in to Learn:

  • Why you might rank in ChatGPT even if you're invisible on Google
  • What AI systems look for when choosing who to cite
  • How PR, white papers, and real data boost your chatbot visibility
  • Why boring, high-quality content wins in an AI-saturated world


Want to know if you're showing up where it counts? Grab a free website audit at www.GoodAgency.com


Cheers!

]]> Clay Vaughan & Luke Frazier Buzzsprout-17892088 Fri, 17 Oct 2025 00:00:00 -0500 747 2 5 full false Can StoryBrand and SEO Work Together? Here's the Truth Can StoryBrand and SEO Work Together? Here's the Truth Some say sugar doesn’t belong in coffee. Others say StoryBrand doesn’t belong in SEO. In this episode, Clay and Luke challenge both claims and stir up the sweet spot where messaging clarity meets search engine performance. If you’ve ever felt stuck between writing for Google or writing for humans, this one’s for you. From schema to storytelling, they reveal how to blend strategy and substance without confusing your audience or tanking your rankings. Grab a mug and get ready to rethink how content, PR, and SEO actually work together.

Tune in to Learn:
Why StoryBrand messaging can hurt your SEO if you're not careful
How to balance user experience with algorithm expectations
The role of metadata, schema, and backlinks in modern SEO
Why good SEO is boring and why that’s a good thing

Want help making your StoryBrand site SEO-friendly? Get a free audit at www.GoodAgency.com

Cheers!

]]> Some say sugar doesn’t belong in coffee. Others say StoryBrand doesn’t belong in SEO. In this episode, Clay and Luke challenge both claims and stir up the sweet spot where messaging clarity meets search engine performance. If you’ve ever felt stuck between writing for Google or writing for humans, this one’s for you. From schema to storytelling, they reveal how to blend strategy and substance without confusing your audience or tanking your rankings. Grab a mug and get ready to rethink how content, PR, and SEO actually work together.

Tune in to Learn:
Why StoryBrand messaging can hurt your SEO if you're not careful
How to balance user experience with algorithm expectations
The role of metadata, schema, and backlinks in modern SEO
Why good SEO is boring and why that’s a good thing

Want help making your StoryBrand site SEO-friendly? Get a free audit at www.GoodAgency.com

Cheers!

]]> Clay Vaughan & Luke Frazier Buzzsprout-17885954 Fri, 10 Oct 2025 00:00:00 -0500 937 2 4 full false Why Sending People to Your Homepage Is Killing Conversions Why Sending People to Your Homepage Is Killing Conversions That cappuccino you made at home? Great idea. Sending traffic to your homepage? Not so much. In this episode, Clay and Luke dig into one of the biggest (and most overlooked) mistakes business owners make: treating the homepage like a catch-all. From micro coffee shops to micro-moments in user experience, they break down why your service pages matter more than ever and how AI and search behavior are reshaping where conversions actually happen. It’s time to stop pouring good traffic into a leaky funnel and start brewing up pages that sell.

Tune in to Learn:

  • Why today’s buyers expect personalized, problem-specific landing pages
  • What the data says about homepage drop-off (and how to fix it)
  • How AI and large language models are reshaping search behavior
  • What to build instead of a homepage if you want higher conversions

Want to see if your service pages are doing their job? Let’s take a look together: www.GoodAgency.com 

Cheers!

]]> That cappuccino you made at home? Great idea. Sending traffic to your homepage? Not so much. In this episode, Clay and Luke dig into one of the biggest (and most overlooked) mistakes business owners make: treating the homepage like a catch-all. From micro coffee shops to micro-moments in user experience, they break down why your service pages matter more than ever and how AI and search behavior are reshaping where conversions actually happen. It’s time to stop pouring good traffic into a leaky funnel and start brewing up pages that sell.

Tune in to Learn:

  • Why today’s buyers expect personalized, problem-specific landing pages
  • What the data says about homepage drop-off (and how to fix it)
  • How AI and large language models are reshaping search behavior
  • What to build instead of a homepage if you want higher conversions

Want to see if your service pages are doing their job? Let’s take a look together: www.GoodAgency.com 

Cheers!

]]> Clay Vaughan & Luke Frazier Buzzsprout-17885110 Fri, 03 Oct 2025 00:00:00 -0500 769 2 3 full false How Much Should You Really Spend on Marketing? Here's the Math (and the Mindset) How Much Should You Really Spend on Marketing? Here's the Math (and the Mindset) Luke and Clay kick off this espresso-fueled episode with a hot take on Blue Bottle Coffee and then dive straight into something even more controversial: your marketing budget. If you’ve ever asked, “How much should I actually spend on marketing?” or felt like tossing your dollars into Meta’s black hole, this episode is your sanity-saving guide. From defining what counts as “marketing” to rethinking it as an investment, not a gamble, they unpack how to build a revenue engine that doesn’t burn your beans (or your budget). Plus, they offer a blueprint to help you think like a strategist, not just a spender.

Tune in to Learn:
The real reason Blue Bottle Coffee has a cult following (hint: it’s not just the beans)
Why 3 to 5 percent of revenue is a starting point, not a rule
How to shift your mindset from “marketing expense” to “revenue investment”
What $820K in marketing could actually buy for a growing business

Book a session with us and we can start to strategize for your business: www.GoodAgency.com 

Cheers!

]]> Luke and Clay kick off this espresso-fueled episode with a hot take on Blue Bottle Coffee and then dive straight into something even more controversial: your marketing budget. If you’ve ever asked, “How much should I actually spend on marketing?” or felt like tossing your dollars into Meta’s black hole, this episode is your sanity-saving guide. From defining what counts as “marketing” to rethinking it as an investment, not a gamble, they unpack how to build a revenue engine that doesn’t burn your beans (or your budget). Plus, they offer a blueprint to help you think like a strategist, not just a spender.

Tune in to Learn:
The real reason Blue Bottle Coffee has a cult following (hint: it’s not just the beans)
Why 3 to 5 percent of revenue is a starting point, not a rule
How to shift your mindset from “marketing expense” to “revenue investment”
What $820K in marketing could actually buy for a growing business

Book a session with us and we can start to strategize for your business: www.GoodAgency.com 

Cheers!

]]> Clay Vaughan & Luke Frazier Buzzsprout-17885098 Fri, 26 Sep 2025 00:00:00 -0500 990 2 2 full false What Our Podcast Analytics Taught Us About Content That Converts What Our Podcast Analytics Taught Us About Content That Converts We're back for Season 2 of Coffee & Conversion, and this time we’re spilling the data. Clay Vaughan and Luke Frazier break down what worked (and what flopped) from last season, sharing real numbers, viewer habits, and why Colombian coffee might just be winning at branding. It’s a behind-the-scenes look at content strategy, podcast growth, and how to use analytics to brew something better next time.

Where our top traffic actually came from and it wasn’t where we expected
☕️ The surprising power of Google search for podcast discovery
☕️ How to turn low view counts into high-impact strategy
☕️ What our best-performing episodes had in common

Want to know what's actually working in your content? Let’s dig into the data together:  www.GoodAgency.com

Cheers!

]]> We're back for Season 2 of Coffee & Conversion, and this time we’re spilling the data. Clay Vaughan and Luke Frazier break down what worked (and what flopped) from last season, sharing real numbers, viewer habits, and why Colombian coffee might just be winning at branding. It’s a behind-the-scenes look at content strategy, podcast growth, and how to use analytics to brew something better next time.

Where our top traffic actually came from and it wasn’t where we expected
☕️ The surprising power of Google search for podcast discovery
☕️ How to turn low view counts into high-impact strategy
☕️ What our best-performing episodes had in common

Want to know what's actually working in your content? Let’s dig into the data together:  www.GoodAgency.com

Cheers!

]]> Clay Vaughan & Luke Frazier Buzzsprout-17868130 Fri, 19 Sep 2025 00:00:00 -0500 1045 2 1 full false Binge-Worthy Marketing: How to Turn Your Content into a Revenue Engine Binge-Worthy Marketing: How to Turn Your Content into a Revenue Engine We all have our caffeine limits—but content marketing has no ceiling. In this Coffee & Conversion episode, Clay and Luke reveal how smart, engaging content elevates your brand from “so-so” to “must-follow.” Discover why mini-docs or even Netflix-style storytelling could be your ticket to capturing hearts and generating real leads. Whether you’re a scrappy startup or a multimillion-dollar enterprise, learn how to plan, produce, and promote content that keeps audiences hooked.


Brew a cup and dive in as we cover:

  • The power of emotional moments over boring bullet points
  • Real examples of scaling content from short social clips to full-on TV-show vibes
  • Why authenticity (and a bit of entertainment) is key in our post-trust world


Ready to ditch surface-level social posts? Tune in, then head to GoodAgency.com for more ways to bring your brand story to life. Cheers!

]]> We all have our caffeine limits—but content marketing has no ceiling. In this Coffee & Conversion episode, Clay and Luke reveal how smart, engaging content elevates your brand from “so-so” to “must-follow.” Discover why mini-docs or even Netflix-style storytelling could be your ticket to capturing hearts and generating real leads. Whether you’re a scrappy startup or a multimillion-dollar enterprise, learn how to plan, produce, and promote content that keeps audiences hooked.


Brew a cup and dive in as we cover:

  • The power of emotional moments over boring bullet points
  • Real examples of scaling content from short social clips to full-on TV-show vibes
  • Why authenticity (and a bit of entertainment) is key in our post-trust world


Ready to ditch surface-level social posts? Tune in, then head to GoodAgency.com for more ways to bring your brand story to life. Cheers!

]]> Clay Vaughan & Luke Frazier Buzzsprout-16754273 Tue, 29 Apr 2025 06:00:00 -0500 748 Coffee & Conversion, Small Business Marketing, StoryBrand, Marketing Mistakes, Business Growth Tips, Revenue Growth, Fractional CMO Advice, B2B Marketing Strategy, Marketing Funnel, Customer Communication, Good Agency, Clear Brand Message, How To Increase 1 11 full false 3 Marketing Metrics That Actually Matter (Forget Vanity Stats!) 3 Marketing Metrics That Actually Matter (Forget Vanity Stats!) Most fruits and veggies can’t beat coffee’s antioxidant punch—and most vanity metrics can’t beat the power of tracking real conversions. In this Coffee & Conversion episode, Clay and Luke reveal the 3 key numbers that show if your marketing is truly profitable: your click-through rate, your conversion rate, and your lead-to-close ratio. Skip the fluff of “impressions” and “likes,” and zero in on the metrics that mean actual revenue.


Brew up a cup and find out:

  • Which 2% vs. 70% ratio sums up why paid ads alone aren’t enough
  • Why that 3% website conversion goal can change how you see your traffic
  • How to set up a simple dashboard to track, optimize, and crush your revenue targets

Ready to ditch the vanity metrics and embrace real ROI? Grab your coffee, hit play, and visit GoodAgency.com for resources that help you measure what matters—and convert more leads into paying customers. Cheers!


]]> Most fruits and veggies can’t beat coffee’s antioxidant punch—and most vanity metrics can’t beat the power of tracking real conversions. In this Coffee & Conversion episode, Clay and Luke reveal the 3 key numbers that show if your marketing is truly profitable: your click-through rate, your conversion rate, and your lead-to-close ratio. Skip the fluff of “impressions” and “likes,” and zero in on the metrics that mean actual revenue.


Brew up a cup and find out:

  • Which 2% vs. 70% ratio sums up why paid ads alone aren’t enough
  • Why that 3% website conversion goal can change how you see your traffic
  • How to set up a simple dashboard to track, optimize, and crush your revenue targets

Ready to ditch the vanity metrics and embrace real ROI? Grab your coffee, hit play, and visit GoodAgency.com for resources that help you measure what matters—and convert more leads into paying customers. Cheers!


]]> Clay Vaughan & Luke Frazier Buzzsprout-16754250 Tue, 22 Apr 2025 06:00:00 -0500 632 Coffee & Conversion, Small Business Marketing, StoryBrand, Marketing Mistakes, Business Growth Tips, Revenue Growth, Fractional CMO Advice, B2B Marketing Strategy, Marketing Funnel, Customer Communication, Good Agency, Clear Brand Message, How To Increase 1 10 full false LinkedIn for B2B: More Than Just a Digital Résumé LinkedIn for B2B: More Than Just a Digital Résumé Did you know coffee packs more antioxidants than most fruits and veggies? Just like that surprising fact, LinkedIn has way more to offer your B2B strategy than a simple résumé dump. In this episode of Coffee & Conversion, Clay and Luke break down how LinkedIn has become the go-to place for building authentic business relationships—and why it’s easier than ever to connect with ready-to-buy decision makers, even if you’re not a “social media” person.

Listen in to learn:

  • How to optimize your profile and consistently post content that sparks real interest
  • The difference between spamming people and starting genuine conversations
  • Why cultivating warm, meaningful connections beats racking up thousands of random followers

Grab your brew and join us. Ready to turn LinkedIn into your best B2B channel? Check out GoodAgency.com for even more tips to sharpen your strategy. Cheers!

]]> Did you know coffee packs more antioxidants than most fruits and veggies? Just like that surprising fact, LinkedIn has way more to offer your B2B strategy than a simple résumé dump. In this episode of Coffee & Conversion, Clay and Luke break down how LinkedIn has become the go-to place for building authentic business relationships—and why it’s easier than ever to connect with ready-to-buy decision makers, even if you’re not a “social media” person.

Listen in to learn:

  • How to optimize your profile and consistently post content that sparks real interest
  • The difference between spamming people and starting genuine conversations
  • Why cultivating warm, meaningful connections beats racking up thousands of random followers

Grab your brew and join us. Ready to turn LinkedIn into your best B2B channel? Check out GoodAgency.com for even more tips to sharpen your strategy. Cheers!

]]> Clay Vaughan & Luke Frazier Buzzsprout-16753169 Tue, 15 Apr 2025 06:00:00 -0500 756 1 9 full false When to Hire Your First Sales Rep (And Why Timing Is Everything) When to Hire Your First Sales Rep (And Why Timing Is Everything) Ever debate when your kids should start drinking coffee? (Spoiler: maybe never!) It’s all about right timing—just like hiring your first salesperson. In this Coffee & Conversion episode, Clay and Luke talk about how waiting too long or jumping in too soon can set you up for a costly miss. Learn the telltale signs you’re ready for a dedicated sales pro, the infrastructure you must have in place first, and how your marketing needs to align if you expect this new hire to truly perform.


Tune in to learn:

  • Why “not all revenue levels” are the perfect time for a first sales hire
  • How to set up your CRM, messaging, and processes for immediate success
  • Real examples of matching salespeople to the exact clientele you serve best

Pour another cup and join us for the conversation. Ready to grow your team with confidence? Check out GoodAgency.com for more resources on building a scalable sales engine. Cheers!

]]> Ever debate when your kids should start drinking coffee? (Spoiler: maybe never!) It’s all about right timing—just like hiring your first salesperson. In this Coffee & Conversion episode, Clay and Luke talk about how waiting too long or jumping in too soon can set you up for a costly miss. Learn the telltale signs you’re ready for a dedicated sales pro, the infrastructure you must have in place first, and how your marketing needs to align if you expect this new hire to truly perform.


Tune in to learn:

  • Why “not all revenue levels” are the perfect time for a first sales hire
  • How to set up your CRM, messaging, and processes for immediate success
  • Real examples of matching salespeople to the exact clientele you serve best

Pour another cup and join us for the conversation. Ready to grow your team with confidence? Check out GoodAgency.com for more resources on building a scalable sales engine. Cheers!

]]> Clay Vaughan & Luke Frazier Buzzsprout-16752910 Tue, 08 Apr 2025 06:00:00 -0500 734 Coffee & Conversion, Small Business Marketing, StoryBrand, Marketing Mistakes, Business Growth Tips, Revenue Growth, Fractional CMO Advice, B2B Marketing Strategy, Marketing Funnel, Customer Communication, Good Agency, Clear Brand Message, How To Increase 1 8 full false StoryBrand & AI: Building a Clear Message (Without Losing Your Voice) StoryBrand & AI: Building a Clear Message (Without Losing Your Voice) Did you know coffee was banned multiple times in the 17th century? Luckily, we’re free to sip away—and now we’re also free to let AI tools help us refine our brand messaging. In this Coffee & Conversion episode, Clay and Luke tackle StoryBrand AI: what it is, how it can jumpstart your messaging if you’re on a tighter budget, and why true clarity still needs a human touch. If you’re serious about marketing your business with a rock-solid foundation, you’ll want to hear their takes on mixing StoryBrand fundamentals with AI-driven insights.

Tune in to learn:

  • Why StoryBrand is still the gold standard for clarifying your customer’s problem
  • How AI can be a helpful assistant—but only when you give it the right prompts
  • Which businesses might thrive with StoryBrand AI, and which need a certified guide

Pour yourself a cup, settle in, and see how you can combine proven frameworks with cutting-edge tools to build a message that resonates. For more tips and resources, head over to GoodAgency.com. Cheers!

]]> Did you know coffee was banned multiple times in the 17th century? Luckily, we’re free to sip away—and now we’re also free to let AI tools help us refine our brand messaging. In this Coffee & Conversion episode, Clay and Luke tackle StoryBrand AI: what it is, how it can jumpstart your messaging if you’re on a tighter budget, and why true clarity still needs a human touch. If you’re serious about marketing your business with a rock-solid foundation, you’ll want to hear their takes on mixing StoryBrand fundamentals with AI-driven insights.

Tune in to learn:

  • Why StoryBrand is still the gold standard for clarifying your customer’s problem
  • How AI can be a helpful assistant—but only when you give it the right prompts
  • Which businesses might thrive with StoryBrand AI, and which need a certified guide

Pour yourself a cup, settle in, and see how you can combine proven frameworks with cutting-edge tools to build a message that resonates. For more tips and resources, head over to GoodAgency.com. Cheers!

]]> Buzzsprout-16752573 Tue, 01 Apr 2025 06:00:00 -0500 706 Coffee & Conversion, Small Business Marketing, StoryBrand, Marketing Mistakes, Business Growth Tips, Revenue Growth, Fractional CMO Advice, B2B Marketing Strategy, Marketing Funnel, Customer Communication, Good Agency, Clear Brand Message, How To Increase 1 7 full false Why Newsletters Are Dead…Unless You Do This Why Newsletters Are Dead…Unless You Do This Cappuccino sizes. Email newsletters. What do they have in common? They’re often done wrong! In this Coffee & Conversion episode, Clay and Luke serve up a fiery take on why the old-school “one-size-fits-all” newsletter rarely converts—and what to do instead. From evergreen nurture campaigns to sharing relevant insights (not corporate fluff), learn how email should be your steady, high-ROI channel for building true relationships.


Brew a cup and tune in to discover:

  • Why typical newsletters fall flat on busy inboxes
  • The “evergreen nurture” approach that turns subscribers into fans
  • Actionable tips for delivering real value and raking in revenue

Ready to transform your inbox from a snoozefest into a revenue driver? Hit play, then check out GoodAgency.com for resources to get your email game on point. Cheers!

]]> Cappuccino sizes. Email newsletters. What do they have in common? They’re often done wrong! In this Coffee & Conversion episode, Clay and Luke serve up a fiery take on why the old-school “one-size-fits-all” newsletter rarely converts—and what to do instead. From evergreen nurture campaigns to sharing relevant insights (not corporate fluff), learn how email should be your steady, high-ROI channel for building true relationships.


Brew a cup and tune in to discover:

  • Why typical newsletters fall flat on busy inboxes
  • The “evergreen nurture” approach that turns subscribers into fans
  • Actionable tips for delivering real value and raking in revenue

Ready to transform your inbox from a snoozefest into a revenue driver? Hit play, then check out GoodAgency.com for resources to get your email game on point. Cheers!

]]> Buzzsprout-16749842 Tue, 25 Mar 2025 06:00:00 -0500 703 Coffee & Conversion, Small Business Marketing, StoryBrand, Marketing Mistakes, Business Growth Tips, Revenue Growth, Fractional CMO Advice, B2B Marketing Strategy, Marketing Funnel, Customer Communication, Good Agency, Clear Brand Message, How To Increase 1 6 full false Will AI Kill SEO? Not So Fast—Here’s How to Adapt Will AI Kill SEO? Not So Fast—Here’s How to Adapt You’ve heard the rumors: “AI is coming for search—SEO is doomed!” In this Coffee & Conversion episode, Clay and Luke debunk the hype, explaining how AI won’t kill SEO but will absolutely reshape it. Learn why AI still needs quality content, how to pivot away from keyword stuffing, and why you should use tools like ChatGPT not just to generate posts, but to better understand your customers’ language.

Tune in and hear:

  • The new rules for ranking high in an AI-driven search environment
  • Why using your customers’ words can instantly boost relevance and trust
  • Smart ways to experiment with AI tools—without losing your brand’s voice

Pour yourself a fresh cup (cat-poop coffee optional) and dive in. Ready to keep your brand on top in a changing market? Check out GoodAgency.com for more tips and resources to future-proof your SEO. Cheers!

]]> You’ve heard the rumors: “AI is coming for search—SEO is doomed!” In this Coffee & Conversion episode, Clay and Luke debunk the hype, explaining how AI won’t kill SEO but will absolutely reshape it. Learn why AI still needs quality content, how to pivot away from keyword stuffing, and why you should use tools like ChatGPT not just to generate posts, but to better understand your customers’ language.

Tune in and hear:

  • The new rules for ranking high in an AI-driven search environment
  • Why using your customers’ words can instantly boost relevance and trust
  • Smart ways to experiment with AI tools—without losing your brand’s voice

Pour yourself a fresh cup (cat-poop coffee optional) and dive in. Ready to keep your brand on top in a changing market? Check out GoodAgency.com for more tips and resources to future-proof your SEO. Cheers!

]]> Clay Vaughan & Luke Frazier Buzzsprout-16711025 Tue, 18 Mar 2025 06:00:00 -0500 633 Coffee & Conversion, Small Business Marketing, StoryBrand, Marketing Mistakes, Business Growth Tips, Revenue Growth, Fractional CMO Advice, B2B Marketing Strategy, Marketing Funnel, Customer Communication, Good Agency, Clear Brand Message, How To Increase 1 5 full false Paid vs. Organic: Which One Actually Grows Your Business Faster? Paid vs. Organic: Which One Actually Grows Your Business Faster? Turns out organic coffee can last 100 years—and saves the planet a little while it’s at it. But does organic marketing (like SEO) or paid advertising have the same staying power for your brand? In this episode of Coffee & Conversion, Clay and Luke compare these two approaches, showing why simply “renting” traffic with paid ads can’t beat the long-term rewards of organically owning your space. They’ll unpack real-world examples, break down how to tell if you’re ready for SEO, and share the red flags to avoid when hiring an agency that promises quick fixes.


Tune in to learn:

  • How to balance paid ads for short-term visibility with SEO for long-term stability
  • Why 70% of traffic goes to the top 3 organic listings (and how to claim that spot)
  • What your budget should look like if you want to amplify growth

Brew yourself a cup (organic or not!) and join us. Grab a free website audit at GoodAgency.comto see if you’re set up for SEO success or if paid ads might give you a short-term bump. Cheers!

]]> Turns out organic coffee can last 100 years—and saves the planet a little while it’s at it. But does organic marketing (like SEO) or paid advertising have the same staying power for your brand? In this episode of Coffee & Conversion, Clay and Luke compare these two approaches, showing why simply “renting” traffic with paid ads can’t beat the long-term rewards of organically owning your space. They’ll unpack real-world examples, break down how to tell if you’re ready for SEO, and share the red flags to avoid when hiring an agency that promises quick fixes.


Tune in to learn:

  • How to balance paid ads for short-term visibility with SEO for long-term stability
  • Why 70% of traffic goes to the top 3 organic listings (and how to claim that spot)
  • What your budget should look like if you want to amplify growth

Brew yourself a cup (organic or not!) and join us. Grab a free website audit at GoodAgency.comto see if you’re set up for SEO success or if paid ads might give you a short-term bump. Cheers!

]]> Clay Vaughan & Luke Frazier Buzzsprout-16706307 Tue, 11 Mar 2025 06:00:00 -0500 968 Coffee & Conversion, Small Business Marketing, StoryBrand, Marketing Mistakes, Business Growth Tips, Revenue Growth, Fractional CMO Advice, B2B Marketing Strategy, Marketing Funnel, Customer Communication, Good Agency, Clear Brand Message, How To Increase 1 4 full false Why “Advertising Alone” Can Kill Your Growth Why “Advertising Alone” Can Kill Your Growth Did you know drinking coffee the second you wake up can wreck your productivity? In the same way, pouring all your resources into one single channel—like ads—can sabotage your ROI. This week on Coffee & Conversion, Clay and Luke dive into why “advertising alone” (Instagram, Google, LinkedIn—doesn’t matter) never solves your marketing woes if your messaging and funnel aren’t ready.

You’ll hear eye-opening examples of how one-channel thinking wastes money, plus best practices for finding the right approach to your audience—without throwing spaghetti at the wall. If you’re tired of wasted ad spend and want a truly aligned strategy, this episode is for you.


Listen in to learn:

  • Why focusing on a single ad platform can drain your budget
  • How to figure out where your customers are (and meet them there)
  • The simplest next step to ensure your ads become revenue generators, not money pits

Grab a cup of coffee (maybe wait those 90 minutes first!) and tune in. For extra clarity, don’t forget to check out GoodAgency.com for a free website audit to see where your brand stands. Cheers!

]]> Did you know drinking coffee the second you wake up can wreck your productivity? In the same way, pouring all your resources into one single channel—like ads—can sabotage your ROI. This week on Coffee & Conversion, Clay and Luke dive into why “advertising alone” (Instagram, Google, LinkedIn—doesn’t matter) never solves your marketing woes if your messaging and funnel aren’t ready.

You’ll hear eye-opening examples of how one-channel thinking wastes money, plus best practices for finding the right approach to your audience—without throwing spaghetti at the wall. If you’re tired of wasted ad spend and want a truly aligned strategy, this episode is for you.


Listen in to learn:

  • Why focusing on a single ad platform can drain your budget
  • How to figure out where your customers are (and meet them there)
  • The simplest next step to ensure your ads become revenue generators, not money pits

Grab a cup of coffee (maybe wait those 90 minutes first!) and tune in. For extra clarity, don’t forget to check out GoodAgency.com for a free website audit to see where your brand stands. Cheers!

]]> Clay Vaughan & Luke Frazier Buzzsprout-16650216 Tue, 04 Mar 2025 06:00:00 -0600 1039 Coffee & Conversion, Small Business Marketing, StoryBrand, Marketing Mistakes, Business Growth Tips, Revenue Growth, Fractional CMO Advice, B2B Marketing Strategy, Marketing Funnel, Customer Communication, Good Agency, Clear Brand Message, How To Increase 1 3 full false RevOps 101: How to Streamline Your Pipeline & Boost Revenue RevOps 101: How to Streamline Your Pipeline & Boost Revenue Did you know it can take up to four years for a coffee plant to produce its first bean—yet those plants can live for a century? Likewise, good revenue operations (RevOps) may take some time to set up, but the payoff can last for years. In this episode of Coffee & Conversion, Clay and Luke dive into the fundamentals of RevOps—why it’s more than just tools and software, how to unify your marketing and sales, and what you can do right now to plug those lead leaks in your pipeline.

They’ll share real-life examples of boosting conversion rates from 7.7% to nearly 25%—all by clarifying the sales process, recording calls, and automating key steps. If you’re ready to stop piecing together random marketing tactics and start building a seamless revenue engine, this episode is for you.


Listen in, brew that next cup, and learn:

  • How to reverse-engineer your pipeline starting with the end (the sale)
  • Why systems and processes come before tools
  • The surprising ways better RevOps can nearly triple your close rates

Pour yourself a fresh Americano and tune in—your revenue results are about to get a major upgrade. Don’t forget to subscribe, share with a friend, and visit GoodAgency.com for more resources to make RevOps truly work for you. Cheers!

]]> Did you know it can take up to four years for a coffee plant to produce its first bean—yet those plants can live for a century? Likewise, good revenue operations (RevOps) may take some time to set up, but the payoff can last for years. In this episode of Coffee & Conversion, Clay and Luke dive into the fundamentals of RevOps—why it’s more than just tools and software, how to unify your marketing and sales, and what you can do right now to plug those lead leaks in your pipeline.

They’ll share real-life examples of boosting conversion rates from 7.7% to nearly 25%—all by clarifying the sales process, recording calls, and automating key steps. If you’re ready to stop piecing together random marketing tactics and start building a seamless revenue engine, this episode is for you.


Listen in, brew that next cup, and learn:

  • How to reverse-engineer your pipeline starting with the end (the sale)
  • Why systems and processes come before tools
  • The surprising ways better RevOps can nearly triple your close rates

Pour yourself a fresh Americano and tune in—your revenue results are about to get a major upgrade. Don’t forget to subscribe, share with a friend, and visit GoodAgency.com for more resources to make RevOps truly work for you. Cheers!

]]> Clay Vaughan & Luke Frazier Buzzsprout-16650206 Tue, 25 Feb 2025 06:00:00 -0600 846 Coffee & Conversion, Small Business Marketing, StoryBrand, Marketing Mistakes, Business Growth Tips, Revenue Growth, Fractional CMO Advice, B2B Marketing Strategy, Marketing Funnel, Customer Communication, Good Agency, Clear Brand Message, How To Increase 1 2 full false How to Fix the #1 Marketing Mistake Confusing Your Customers How to Fix the #1 Marketing Mistake Confusing Your Customers Coffee is the world’s most traded commodity (next to oil and gas)—but does your brand message carry the same “weight”? In this very first Coffee & Conversion episode, Clay and Luke serve up a quick coffee fact before diving into the biggest reason so many businesses lose deals: inconsistent messaging.

From Clay’s awkward Chamber of Commerce pitch that landed zero new clients, to Luke’s insight on why talking solely about yourself kills trust, this episode reveals why your marketing and sales must tell one cohesive story. You’ll get practical tips for clarifying your brand message, aligning your team, and keeping prospects laser-focused on the problem you solve.

Ready to unify your message and ramp up revenue? Tune in, pour yourself a cup of coffee, and learn how to say the same thing over and over—so customers finally get what you do. Don’t forget to subscribe, share with a friend, and check out GoodAgency.com for more resources to grow with confidence. Enjoy!

]]> Coffee is the world’s most traded commodity (next to oil and gas)—but does your brand message carry the same “weight”? In this very first Coffee & Conversion episode, Clay and Luke serve up a quick coffee fact before diving into the biggest reason so many businesses lose deals: inconsistent messaging.

From Clay’s awkward Chamber of Commerce pitch that landed zero new clients, to Luke’s insight on why talking solely about yourself kills trust, this episode reveals why your marketing and sales must tell one cohesive story. You’ll get practical tips for clarifying your brand message, aligning your team, and keeping prospects laser-focused on the problem you solve.

Ready to unify your message and ramp up revenue? Tune in, pour yourself a cup of coffee, and learn how to say the same thing over and over—so customers finally get what you do. Don’t forget to subscribe, share with a friend, and check out GoodAgency.com for more resources to grow with confidence. Enjoy!

]]> Clay Vaughan & Luke Frazier Buzzsprout-16649662 Tue, 18 Feb 2025 17:00:00 -0600 786 Coffee & Conversion, Small Business Marketing, StoryBrand, Marketing Mistakes, Business Growth Tips, Revenue Growth, Fractional CMO Advice, B2B Marketing Strategy, Marketing Funnel, Customer Communication, Good Agency, Clear Brand Message, How To Increase 1 1 full false