Selling for Women Who Hate Sales: Money Mindset, Visibility, and Calm Confidence with Liz Lemarchand

To Connect with Liz

Youtube

Instagram

Skool Community- Money Growth for women 

I interviewed Liz Lemarchand a sales and marketing expert with 25 years of experience living in the south of France, who also does stand-up comedy and runs a Skool community. 

We talked about why she created her course, Selling for Women Who Hate Sales, after learning to replace “icky” sales tactics with an authentic, sustainable approach that avoids both pushy bro-marketing and people-pleasing doormat behavior. Liz explained how sales resistance can stem from nervous system triggers and “visibility wounds,” including childhood shame around asking for money, and why scripts don’t work if those deeper blocks aren’t addressed. 

We also discussed that effective sales requires time to build visibility, credibility, and trust, especially for higher-ticket offers, and I connected that to why ads won’t work without a trust-building runway. Liz shared book recommendations: 

Sell Like a Spy 

The Power of Vulnerability

Happy Pocket Full of Money.

00:00 Meet Liz
01:37 Why Women Hate Sales
05:02 Confident Boundaries
07:53 Visibility Wounds
11:14 Nervous System Triggers
14:05 Skool Community Offer
16:06 Relationship Based Selling
18:39 Ads Need Trust
20:22 Book Recommendations
23:01 Wrap Up and Links

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Why 10X ROAS Is Misleading (and What to Ask Instead)

• I explain that seeing people brag about “10X ROAS” on Instagram or LinkedIn doesn’t tell the full story, because ROAS (return on ad spend) is just a ratio of revenue divided by ad spend and can’t be judged without context. 
• I walk through the math: if you sell a $37 digital product and it costs around $45 to acquire a customer, spending $5,000 on ads could generate about 111 sales and only about $4,100 in revenue (0.82X ROAS), making 10X ROAS unrealistic or even mathematically impossible at those costs. 
• I contrast this with a $5,000 offer where a 2X ROAS on $5,000 in ad spend yields $10,000 in revenue, showing why ROAS alone is misleading. I recommend asking what you’re selling and what it will realistically cost to sell it, 

00:00 ROAS Hype Trap
01:13 What ROAS Means
01:44 Why 10X Misleads
02:28 Low Ticket Math
04:13 High Ticket Reality
05:11 Better Questions to Ask
05:42 Next Episode Teaser

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Mentioned in this episode: 

The 3:00 AM Offload

If you use the gift- tag Suze on Instagram! 

Where to connect with Suze Lake

Website

Instagram

 LinkedIn

In this episode of Facebook Ads Quick Tips, host Stacy Covitz interviews AI consultant Suze Lake about practical, human-first ways business owners can use AI to save time and make more money without letting it replace their expertise. Suzy shares her background as an early tech adopter, her shift from a product-based business to marketing assistance after COVID, and how she now helps proven experts integrate AI into their systems and workflows. 

• She emphasizes that AI doesn’t know your customer’s nuances, so you must stay in the driver’s seat, use good judgment, and avoid sharing sensitive information. 
• Suzy highlights tools like her “3:00 AM Offload” for brain-dumping tasks to prioritize what matters most, and discusses creating a “digital brain” to capture your frameworks, proof, and client wins. 
• She also encourages women to build community and business friendships intentionally.

00:00 Welcome and Guest Intro
02:10 Suzy’s Story and AI Journey
04:08 Human First AI Mindset
06:19 Training Tools and Prompting
08:16 Ethics and the Wild West
11:04 3AM Offload AI Example
13:49 Digital Brain and Proof Stack
15:45 Who Suzy Helps Most
17:57 Advice and Closing
19:48 Host Wrap Up and Subscribe

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Hi!

Stacy here. Can I ask you to subscribe? I don't ask that enough- or ever.  

The Ad You Quit On Might have been working

You put a small budget behind an ad, gave it a few days, saw clicks but no sales, and shut it off. Then you decided ads don't work for you.

Here's the thing: your ad probably didn't fail. Two other things went wonky.

 You expected it to do a job it was never going to do at that budget, and turned it off without getting the right information.

In this episode I break down what a small first ad is actually buying you, and I walk you through the three questions that tell you exactly which part of your setup is weak.

In this episode:

• Why a small first ad isn't there to make you money
• Did enough people see it? Why most people quit before there's anything to judge
• Did they click and vanish? When the ad worked and the page didn't

Your one thing this week: Pull up the ad you gave up on. Don't relaunch it. Just run those three questions and find out which one it actually was.

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Take the Ad Ready Quiz  

 https://stacycovitz.com/ad-ready-quiz

I tell you about my first client was a a big lesson 

• Why campaigns usually underperform because of what's underneath them, not the ad itself
• The three things that were missing 
• The difference between good reasons to hire an ads manager and reasons that are a hard "no" from me
• What "ready" actually means: 
• No need to be perfect- nobody is. Just make sure you've got the basic foundation working

Want to see where you stand?:

I have a few audit spots open for September if you want a second set of eyes on your account before fall.

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00:00 Welcome Back Part Two
00:27 Why Target Audience Matters
01:21 Meta Ads Need Direction
02:07 Strategy Versus Execution
03:37 Marketing Soup Problem
04:24 Cold Audience Reality
05:40 Awareness Before Selling
06:48 MLM Selling Hangover
08:01 Giving Back Origins
11:35 Women Money Impact
12:15 Where To Find Janice
13:30 Final Thanks And Wrap- 

Janice and I talked about why getting clear on your target audience matters, because marketing to “everyone” wastes money and even Meta’s targeting still needs you to communicate who you're trying to reach through messaging and creative.
- We talked about why so many people struggle with marketing: they throw everything into one bucket and create “marketing soup,” which leads to the wrong message at the wrong time, like trying to sell a $900 offer to a cold audience that doesn’t know, like, or trust you yet.
- We wrapped up with Janice sharing the heart behind giving a percentage of every sale to organizations serving people in third-world countries, inspired by her experiences in Haiti after the earthquake and in Kenya, and her desire to do what she can through her business.

To learn more about Janice Hostager: Website 

Grab the TRAIL TO THE SALE™ QUICKSTART MAP mentioned in the show

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I'm trying something new on the podcast. I love introducing  other amazing women doing incredible things in business, so I brought on my first guest ever: Janice Hostager, a fractional CMO and marketing strategist.

In this episode, we get into:

• Why the traditional marketing funnel doesn't actually work anymore
• Janice's "trail to the sale" framework: awareness, consideration, compare, trial, sale, and referral
• Why even marketing pros are terrible at marketing themselves 
• The questions you need to answer about your ideal customer before you touch strategy

This is part one of our conversation. Part two drops next week, where we get into , the first thing she fixes with a new client, and why so many businesses are wasting money on Meta ads without realizing it.

To learn more about Janice Hostager: Website 

Grab the TRAIL TO THE SALE™ QUICKSTART MAP mentioned in the show

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This week's episode is another FAQ round, because you all keep asking good questions and I keep collecting them.

First up: do you need a Meta Verified account to run ads? Nope. 

That's a paid badge subscription, totally separate from actually being able to advertise. What can get required is business verification, which is a different thing Meta triggers on its own, no monthly fee attached. 

Second: how many creatives do you actually need? 

Forget the old "3 to 5 and you're done" rule, that's not really how it works anymore. For most of us running smaller budgets, 3 to 6 creatives is still the sweet spot. It's not about hitting a magic number, it's about making sure every ad has enough spend behind it to actually get out of the learning phase.

 What's new right now. 

There's a new manual override called Push Delivery to This Ad, so if you've ever added a fresh creative and it just sat there never spending, that's fixed. 

 Meta has a track record of rolling something out and pulling it a week later, or rolling it out clunky and fixing it down the line. 

Keep an eye on these instead of treating them as set in stone. 

Have a question you want answered on the show?

Send me an email, or DM on Instagram!

stacy@stacycovitz.com

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Why Summer Is the Best Time to Set Up Your Meta Ads Account

Everyone thinks summer is the wrong time to touch your ads. I'm telling you it's backwards, especially if you're a first-timer. Here's what I cover in this episode:

• Why waiting until September to set up your ad account puts you in the busiest, most expensive season as a total beginner
• What "warmed up" actually means for an ad account, and why one built in July has an edge over one started in the fall
• The two things you need to handle now: getting your pixel installed and firing, and starting to learn who your audience actually is
• Why fifteen dollars a day in July beats fifty dollars a day in October when you're still figuring things out
• How your competitors sitting out the summer works in your favor right now
• What I'm offering this month if you want help getting your account fall-ready (no sales call, just a plan)

If you've been putting off ads because it "wasn't the right time," this is your sign. Link to grab a spot for my Fall-Ready Ads Audit is below.

Fall-Ready Ads Audit

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So this morning I had zero plans to record this episode. I was in a full slump after running a brutally honest audit of my own business, the same kind of look-at-the-data audit I'm always telling you to do. 

Turns out that advice is a lot easier to give than to take. In this episode I'm sharing what got called out, what I almost blew off, and the 10-minute rule that turned my whole day around. If you've ever avoided opening Ads Manager because you're afraid of what you'll find, this one is for you.

In this episode:

• The audit that called me out and why the data stung even though none of it was wrong
• What I found when I finally looked
• Why avoiding your metrics feels good today and costs you money tomorrow
• The 10-minute version of any scary task and why it almost always works
• How my Ad Readiness Review lets me look at the scary stuff so you don't have to

Ready to know what's working and what to fix without ever getting on a call? Grab your Ad Readiness Review at stacycovitz.com.

Connect with me on Instagram @stacyacovitz and come hang out in my free Skool community!

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Have you heard summer is when businesses are slow and therefore, no reason to do work or promote?

This episode goes into the pros and cons of this idea and how it is a myth. 

If you're ready to get some hands on support with your ads, you can contact me via email Stacy@stacycovitz.com

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Time Sensitive

Today is the last day to get access to the Free AI-Driven Business Summit- loads of brilliant women sharing AI resources and expert knowledge to actually become more efficient in your business. 

Episode Summary

• I share more about who I am and how I became a Meta ads strategist after spending 21 years as a stay-at-home mom to four daughters and then needing to earn income when my husband suddenly lost his job; 
•  I also ramble about watching Love Island for the first time and why it’s entertaining
• I recommend Jay Schwedelson’s new book, *"Stupider People Have Done It," especially the idea of doing one accountable thing every week like my weekly podcast. 
• I end by discussing a conversation with Liz Lemarchand about why women hesitate to invest in their businesses, and encourage anyone overthinking ads to start, noting I have one July client spot open.

*affliliate link- this means if you purchase I may make a few cents, but the price of your book won't change.

 
00:00 Welcome and Setup
00:47 From Mom to Online Work
03:11 Finding Meta Ads
04:02 Mission and Approach
04:35 Love Island Thoughts
06:26 Jay Book Takeaways
08:26 Podcast Consistency
09:38 Money Mindset and Investing
11:23 Wrap Up and Invite

Liz Lemarchand Skool Money and Growth for Women

Gen X Ads Club 

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Today I was ranting!

• I Shared why Meta quietly creates personal ad accounts and why that's risky
• Personal accounts mean your ads go down if your Facebook gets restricted
• Covered the fix: setting up Meta Business Suite at business.facebook.com
• Reminded you to NAME your pixel before doing anything else
• Described the gold standard setup: one Business Suite, one named pixel, partners not personal admins

Yes, this was a sassy one! 

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Meta quietly dropped one of the most useful updates for small advertisers in a long time  a one-click CAPI setup. I'm breaking down what it is, why it matters, and exactly what you should do inside Events Manager this week.

IN THIS EPISODE

• - What CAPI (Conversions API) actually is and why it's different from the Meta Pixel
• - Why browser-based tracking has been getting less reliable (iOS, ad blockers, cookie restrictions) and how much conversion data you might be losing because of it
• - Why most small advertisers never set up CAPI before  
• - What Meta announced on April 15, 2026: a one-click CAPI setup inside Events Manager 
• - What the data says: advertisers with CAPI active see an average 17.8% lower cost per result vs. Pixel only
• - My three-step action plan: check your event coverage score, turn on one-click CAPI if you're eligible, then monitor your event match quality score
• - Already using GHL or another partner integration? Your existing CAPI setup is not affected  you're good
• - Want the full walkthrough? I'm doing a live training inside my free Skool community  come join us Links below

- Join Ads for Gen X Women on Skool: This ended. 

- Quiz: Ad Readiness 

CONNECT WITH STACY

- Website: stacycovitz.com

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3 Facebook Ads FAQs: 

1. Why Ads Tank, 
2. Low CTR Fixes, and 
3. Boost Posts vs Ads Manager

•  why an ad can do well for a week and then “die,” including choosing an objective not optimized for clicks, too-small budgets, audiences that are too small, not enough creative variety for Andromeda, ad fatigue (check frequency), and making changes that force Meta to relearn.

 • I cover what a low click-through rate (under 1%) usually means: if CPM and reach aren’t signaling a bad audience, it’s typically the creative and messaging, so  improve the hook, speak to a clear pain point, make the call to action crystal clear, and test new creatives and hooks (cold traffic benchmarks are about 1–2%). 

• I clarify boosting posts vs Ads Manager: boosting is fine for reach/engagement but gives Meta control with limited targeting, placements, and tracking; Ads Manager is better for conversions, list growth, webinars, and sales because you can optimize for specific goals, build audiences, and track/retarget with the pixel.

00:00 Welcome and FAQ Setup
00:25 Ad Performance Suddenly Drops
00:51 Why Reach and Clicks Tank
01:48 Fixes Budget Audience Creative
02:49 Creative Fatigue and Edits
03:34 Low CTR Diagnosis
04:34 Improve Hooks and Messaging
05:26 Boost Posts vs Ads Manager
06:09 When Boosting Works
07:15 Why Ads Manager Wins
08:05 Wrap Up and Share

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I just got back from Social Media Marketing World 2026 in San Diego, where I spent the week volunteering behind the scenes -- running speakers to the stage, sitting in the speaker room, and watching how one of the biggest social media conferences in the world actually comes together. I only made it to a handful of sessions, but what I did catch was really good. And when I put it all together, five clear themes kept surfacing that I think every woman building an online business right now needs to hear.

The biggest one came from two different speakers -- Mari Smith and Shannon McKinstrie- who landed on the exact same word completely independently: connection. 

Mari shared that by 2027, an estimated 90% of content online will be AI-generated. Content is becoming a commodity. What AI cannot replicate is a real human relationship. I left that session more convinced than ever that building a community -- whether that's a Skool group, a podcast audience, or even just consistent DM conversations -- is no longer optional. It's the whole game.

I also have a humble brag. I went to the ads sessions -- including one from Tara Zirker and one from an agency owner who walked through his entire system -- and I didn't learn anything I didn't already know. 

And I want to tell you why that's actually really good news. The top people in the industry are  teaching the same as me: don't touch your ads during the learning phase, let engagement guide your cost decisions, test your creative, and stop changing things too fast or sitting on them too long. 

The basics work. They always have.

On the platform side -- if you've been wondering whether Meta is worth your time and money -- the numbers from the conference were pretty clear.

 In 2025 Meta reported over $196 billion in ad revenue, far exceeding projected linear TV ad spend. They also launched GEM, their new model for ads, which is already delivering measurable conversion increases. 

Meta is not going anywhere. The people who stay consistent and learn the system are going to be in a strong position.

And the last thing I took away -- which surprised me but shouldn't have -- is that the pendulum is swinging back to the real world. Analog. 

In-person. Human. When everything online becomes AI-generated and saturated, what becomes rare and valuable is genuine human connection. The most valuable moments from my entire week at SMMW weren't from sessions -- they were from conversations in the hallways and the speaker room. 

Show up in real life when you can. Be a human in an increasingly fake feed. That IS the competitive advantage right now.

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I’m back from Social Media Marketing World and the AI Business Conference, and I’ll share key takeaways next week, but today I’m answering a few quick listener questions. 

I explain that how long it takes to build a warm audience depends on what you already have- an email list or a Facebook/Instagram following can count as warm and if you’re starting from scratch, my brand awareness strategy at about $5$10/day can build a solid warm audience in roughly 90 days (sooner with more spend).

I clarify that $5/day is enough to start for brand awareness, but you shouldn’t expect overnight sales. I also cover why boosting a post often doesn’t produce sales and how Ads Manager campaigns differ. 

Finally, I address AI in Meta ads: I don’t think you should worry, but you should watch for Meta’s auto-on AI settings, turn off what you don’t want, and never give external AI tools access to your Ads Manager.

00:00 Welcome and Updates
00:55 Warm Audience Timeline
02:43 Is Five Dollars Enough
04:01 Boosting Posts Myth
05:37 AI Features in Ads
08:08 Wrap Up and Next Week

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Most Skool community owners assume running ads means running them directly to their community page. 

But there's a smarter first step and it costs as little as $5 a day. 

In this episode I talked about what makes a Skool ad actually work, why simple always beats polished, and how to know if your community has real traction before you spend another dollar scaling.

• Why the simplest ads almost always outperform the most polished ones
• The "show me what's inside" ad what it is and why it works for Skool
• How to know if your Skool community has traction before you scale
• What $5/day actually buys you in terms of visibility and trust
• Why warm audiences change everything  and how to build one first

Resources mentioned:

• 🎁 Audience Accelerator Playbook → link
• 🏘️ Free Skool Community link 

Enjoying the show? A five star review helps more women find it -thank you

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Stacy Covitz explains why running Facebook ads directly to a Skool community page often fails: cold audiences click an ad and immediately face account creation, creating too much friction before they know or trust the community. 

She notes ads can work better for free communities because the commitment is low, but sending cold traffic to a paid tier is especially difficult because it asks strangers to create an account and provide a credit card. 

Covitz recommends warming prospects first through brand awareness by running ads to a free community, delivering value, and then inviting engaged members to upgrade to the paid tier as a natural next step. 

She previews a future episode on ads that work for warm audiences and references Evelyn Weiss as a technical Skool ads resource.

00:00 Welcome and Series Focus
00:34 Why Ads to School Fail
01:22 Friction Kills Conversions
02:24 Free vs Paid Communities
03:38 Warm Up Funnel Strategy
04:33 Bucket Method Recap
05:02 Next Steps and Resources

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Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

You started running brand awareness ads  great! 

But now what? In this episode, I break down why awareness ads aren't supposed to convert directly, what they're actually for, and the three things you need to do to nurture the people you're attracting so they eventually become buyers. 

Plus  an invitation to the free masterclass to learn these concepts in real time!

Sign up by clicking 

this link 

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If you've ever felt like the best kept secret in your niche  posting consistently, working hard, and still barely getting seen this episode is for you.

Today I'm breaking down brand awareness ads: what they actually do, why most people skip them (and regret it), and how to get started for as little as $2–$5 a day.

This is the strategy I recommend before you ever run a single sales ad. Because here's the truth: people don't buy from strangers. Trust has to come first.

In this episode:

• Why running ads straight to the sale almost never works
• What brand awareness ads actually do (and why I call them "I see you everywhere" ads)
• What you need to get started it's less than you think
• How $2–5/day can start warming up your future buyers right now

Resources mentioned:

• 🎁 Audience Accelerator Guide Link
• 🔔 Free Masterclass April 15th Register Here

Enjoyed this episode? Leave a five star review it helps more women find the show!

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If you've been using AI tools connected directly to your Meta ad account... stop. Right now.

Over the past week, multiple advertisers have reported losing 10, 15, even 17 ad accounts without warning, not because of bad ads, but because of AI agent tools making too many API calls to Meta's systems. Some have gotten their accounts back. Some haven't. And Meta's appeal process? Let's just say it's not exactly known for its warm, human touch.

In this episode, I break down:

• What's actually happening with AI-related ad account shutdowns
• Why Meta probably didn't intend this (but that doesn't help you)
• Exactly what to disconnect right now to protect your account
• How you can still use AI in your ads business  without handing it the keys

Links & Resources:

• Join the free Skool community → Ads for Gen X Women – link here

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You hit that little blue "Boost Post" button, your budget disappears, and... crickets. Sound familiar? In this episode, I'm breaking down exactly why boosted posts feel like they're doing something  but rarely bring in actual leads or paying clients.

I'll walk you through the real difference between boosting a post and running a strategic Facebook ad, why Meta loves when you boost (hint: it's not because it's best for your business), and what you should be doing instead if you want your ad spend to actually work.

If you've ever wondered whether boosting counts as "running Facebook ads," this one's for you.

In this episode:

• Why boosted posts give Meta the wheel  and you very little control
• The objective problem that's costing you clients
• Why your targeting options are so limited when you boost
• What you're missing without proper Pixel and conversion tracking

Ready to stop guessing and start running ads with a real strategy? Connect with me on Instagram @stacyacovitz or visit stacycovitz.com to learn how we can work together.

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Threads may not be the first place most business owners think about when it comes to Meta ads, but that may be exactly why it’s worth watching.

In this episode, I’m sharing why Threads has caught my attention and why I think it could become an interesting opportunity for advertisers in 2026. 

We’re talking about the shift toward more conversation-based engagement, the potential for lower ad costs while the platform is still less crowded, and why this may be one of those easier tests to make inside Meta without adding a bunch more work to your plate.

This isn’t about chasing every shiny new thing. It’s about noticing where there may be a little more breathing room before everyone else jumps in.

Inside this episode:

• Why Threads feels different from Instagram and Facebook
• How conversation-style content may create more engagement
• Why lower competition can sometimes mean lower costs
• How Advantage+ may make Threads easier to test
• Why I’ll be watching this placement more closely

If ad costs have been feeling higher, reach has been harder to get, or Instagram feels more crowded than ever, this is a good one to keep on your radar.

I’ll likely be testing Threads more and sharing what I find in future episodes, so stay tuned.

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Fix Your Meta Ads by Fixing Your Messaging

 When two Meta ads with the same offer, creative, and budget perform differently, the issue is usually messaging, not the platform. Broad, “for everyone” messaging feels safe but attracts mismatched leads, wasted clicks, and time-consuming DMs, making ads feel chaotic and expensive. 

I emphasizes specificity clearly calling in the right audience and gently repelling the wrong one, to improve lead quality, reduce confusion, and create more productive sales conversations. 

 Buzzwords and generic, AI-like copy erode trust, especially when the ad voice doesn’t match the business owner’s real personality, creating a disconnect. 

The episode ends by encouraging you amazing listeners to assess whether your messaging targets the right person and invites aligned viewers to join the my Skool Community! GenX Ads Community

00:00 Why Ads Flop
00:32 Generic Messaging Costs
01:44 Get Specific Audience
02:45 Sound Like Human
04:14 When Words Misalign
04:39 Stop Paying Chaos
05:19 Call In Repel Out
05:50 Community Invite Wrap

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Want the Ad Readiness Review?

Today I share money-saving advice for business owners considering paid ads, explaining that ads are only a traffic source and won’t fix weak foundations. 

I describes a common scenario where clients sign a three-month retainer but turn out not to be ready, leading to weeks of fixing basics like unclear offers for cold traffic, missing funnel steps, broken links, and inadequate tracking (including a client whose landing page platform couldn’t support tracking, limiting optimization and increasing costs). 

I  also mention that even successful ads can harm a business if operations can’t handle the lead volume. 

To set expectations and avoid wasting retainer and ad spend, I  recommend getting “ad ready” first and offer an Ad Readiness Review to assess what’s in place, identify gaps, and ensure infrastructure and capacity are prepared before running ads.

00:00 Welcome and Money Saving Tips
00:38 The Retainer Readiness Problem
02:20 Ads Need a Strong Foundation
03:11 Offer and Funnel Gaps
03:47 Tracking and Attribution Issues
05:02 When Success Overwhelms Capacity
05:49 Setting Expectations Before You Pay
06:52 Ad Readiness Review Offer
08:17 Wrap Up and Call to Action

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Join my Free Skool community!

 
Meta ads strategist Stacy Covitz shares five common myths that make business owners anxious about running Facebook and Instagram ads and explains why they are false. 

She says ads are scalable and can start with a small, consistent budget to build visibility, grow an email list, and test messaging. 

Ads can help build an audience rather than requiring a huge one first, reducing reliance on organic reach and constant content posting. 

You don’t need to be great at tech, but you do need to follow instructions, take a course, join her community, or hire help. 

She emphasizes that ads do work when paired with the right product, strategy, budget, offer, messaging, patience, and testing mindset—not by “publishing and praying.” 

Finally, she addresses the fear of annoying people, noting that good ads can be helpful and many people don’t even recognize an ad as an ad. 

She encourages listeners to pick one goal, run one simple campaign, and learn, and invites them to join her “Ads for Gen X Women” School community for support, tutorials, and a no “bro marketing” environment.

00:00 Feeling Scared of Ads? Here Are 5 Myths to Ditch
00:57 Myth #1: Ads Are Only for Big Businesses with Big Budgets
01:39 Myth #2: You Need a Huge Audience Before Ads Will Work
02:13 Myth #3: You Have to Be Great at Tech to Run Ads
03:04 Myth #4: “Ads Just Don’t Work” (What Actually Makes Them Work)
04:13 Myth #5: “If I Run Ads, I’ll Annoy People” (Reframing the Fear)
05:34 Wrap-Up: Pick One Goal, Run One Simple Campaign + Get Support

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The Facebook Group Dream That Died

Have you spent a lot of time in Facebook groups over the last five, 10 years?

And when I started my own Facebook group, my hope and goal was that I was gonna have this amazing community and I was gonna be able to share my knowledge and expertise, and we would chat and people would ask questions and everyone would get to know each other, and it was quite the dream.

What Went Wrong?

So it felt like I was talking at people, not with them. No conversations were happening and honestly it just started sucking the life and joy out of all of it.

And that's when I knew I was gonna have to pull away.

Engagement dropped, and I'm not a big fan of the @everyone tagging because I know as someone who's scrolling, it gets annoying to me to see that unless it's something important, right?

My New Favorite Place: Skool

So this is what my episode today is about. I wanna talk to you about my new favorite place, and I've talked about it.

How I Discovered It

And I had been in a few Skool communities, mostly because I had purchased a course or a training from somebody, and that's where it was. It was housed on Skool.

I didn't really have any, I didn't know what it was. I knew that it was basically another place that I had to be to sign in. So as a consumer, it was kind of a pain, honestly.

But the more time I started spending in those areas, I started to realize how different it was. And oh my goodness, it grew on me and it just felt...

What I Found After a Month or Two

I found after spending a month or two in a couple different communities, I started to join a few more. It started to feel like what Facebook groups used to feel like, like fun,  people chatting and sharing and learning.

It just, it's so different and I kind of got hooked and that turned into me starting my own community.

Why Skool Feels Different

And it wasn't—what's interesting is it wasn't the features because I'm still learning the features on that platform—but it's the feel and the culture that has been created on the platform is community first.

That is the culture. It's all about community and they reward engagement and not just fake likes and you know, "oh, good post," you know, those kinds of things. But actual engagement.

The Best Parts:

• Things don't disappear after 24 hours - It's not like this nonstop feed
• You actually get to choose what you see
• There's no weird algorithm that you have to fight
• I'm not the only one showing up - I get on there and I'll say something and people are responding and replying and showing up when I do a meet and greet kind of thing

My Skool Community: Ads for Gen X Women (No Bro Marketing Energy

The name of it, which is Ads for Gen X Women and No Bro Marketing Energy. So that's what it's called.

Even if you don't wanna check out my community, you don't know what I'm even talking about, go have a look.

Ready to experience what community can feel like again? 

Come check out my Skool community!

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Summay

You don't need to go out and make 20 to 50 new ads for every campaign because that is just not a good use of your time.

Especially if you are a solo business owner like myself. 

I'm going to give you three ways to make this super manageable for you without spending all your time doing this. Because honestly, ads are still a test, right? We don't know what's going to work. And so if you spent all your time making 50 ads for every campaign, what if all 50 of them were not good? That wouldn't feel good.

Way #1: Call Out More Than Just Their Title

Let's talk about how you can also call out more than their title. Talk about their pain points, goals, or objections.

Examples:

"Struggling to fill up your calendar with new clients without burning out and being on social media non-stop?"

You can also rotate testimonials, case studies, before and after transformation. Do they want more time? Do they want more income?

Way #2: Mix Up the Format

We don't just want different copy. We also need different variety of ways they are going to see it.

Not everybody likes videos. Not everybody likes static images. Some people like carousels. They like to swipe through and read them like stories. Some people like long form video.

Format Variety Ideas:

• White background or a solid color background with text with different copy on each one
• Behind the scenes, lifestyle
• Case study format
• Screen recording of your process or a workshop that you did
• Highlight reel

Don't just stick to the "everyone loves reels, I'm just gonna make a bunch of reels." Because not everybody does love reels.

A Word of Advice:

Meta is not rewarding people that are using the same exact image with just different text. That is not considered variety anymore to them. So it needs to be different text AND a different image AND a different video.

Way #3: Test Meta's AI Enhancements (Yes, Really)

If you have been listening and you've been around me for a while, you know that I turn every single enhancement off when I am doing ads. 

But the other side of that is if you go through and you look when you're creating your ad, look through the choices of the AI enhancements. See what they are. They're not available for every ad or every account.

Which Enhancements Are Safe to Test:

Music - That could be a safe bet. Click that on, see what happens.

Carousel optimization - If you're sharing a carousel, there's an enhancement that will show the best card for that specific person. If you're okay with having your carousel being split up.

Animation - You could turn that on if you're willing to test that out.

The One I'm Still Cautious About:

The text, the copy enhancements. I don't know what they're going to say. And there's certain things I would not want out there. 

Why This Works:

What you're doing is you're giving Meta more variety, right? Just by turning on a few of those enhancements, you could turn three ads into seven or eight ads because they're going to be picking and choosing. 

So you're saving yourself time.

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Join my Free Skool community!

Summary
I discuss the evolution of targeting strategies in Facebook advertising, emphasizing the shift from granular targeting to broad targeting. 

I explain that while the ability to target specific audiences has diminished, advertisers can still effectively reach their ideal clients by employing a strategic approach. I highlight the importance of creating tailored ads for different customer avatars and using a variety of creative formats to engage audiences effectively. 

I point out that the algorithm can do much of the heavy lifting if the messaging and creative are clear and varied.

Takeaways

• Broad targeting is the new normal for Facebook ads.
• The algorithm works best when you don't micromanage.
• Create different ads for each customer avatar.

Chapters

00:00 Introduction to Targeting Strategies
01:33 The Shift to Broad Targeting
02:45 Creating Ads for Different Avatars
04:55 Variety in Creative Formats
06:45 Maximizing Your Budget with Targeting

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 Want to see how I'm using this exact strategy? 

Join my Ads for Gen X Women Community on Skool and get the behind-the-scenes of my ads!

Link to Skool Community

Facebook ads with lead forms. And yes, I did talk about them, but this is one of those moments where I feel the need to go back and revisit because the context has changed, at least for me and my business. It's between how Meta ads have been performing and behaving and the conversations I've been having lately. Lead forms are becoming one of the smartest low friction ways to get traction that are budget friendly.What's the Same: Meta Wants You to Stay on MetaMeta still favors people to stay on Meta, right? You're on Facebook, you're on Instagram, and that's where they want you to stay. And let's be real here, that's where the big bucks are, right? And the advertising.And what Meta lead forms doFacebook Instant Forms—is they keep people on the platform. When you click on a lead ad form, you're staying on Facebook. That ad brings you nowhere other than on Facebook. And when you're trying to gain momentum, that matters.So what happens is you get lower lead costs and could spend less on ads.What's Changed:  I've been talking to a lot of community owners on Skool. And if you're not familiar with Skool,  it's kind of exploding right now.There are two plans and the hobby plan is only $9 a month. It attracted a lot of new businesses a lot of new people that want to make money who don't have a cashflow right now to be pouring into it. But they like the idea of being able to teach or have a community about something they love and eventually make money. The thing with the hobby plan, because it's only $9, it doesn't come with the integrated pixel and the conversion API, which the more expensive plan has. Why does that matter?Well, that matters because you need those things typically to run an effective ad campaign. Well, these ads don't go to a website.Why This Works for Skool Communities Without a PixelYou could have your ad get people interested in what your community is, and then on the ad when they click, that's when you can invite them to the Skool community. It's native right there on Facebook.And these are smart, savvy business owners. A lot of them have moved their business over to Skool, and they're just trying to build up some momentum, and they want to do some ads. But they're still on the $9 plan, which doesn't have the pixel.So this is the strategy that I've been recommending to them. In fact, this is the same strategy that I'm going to use for my own Skool communityThe Strategy's Not Perfect (And That's Okay)It's not good for everybody and it's not the best strategy if you were doing something more complicated or if you had something to sell.Key Takeaways✅ Meta favors keeping people on platform—lead forms do exactly that ✅ Lead forms = lower lead costs and better budget efficiency ✅ Skool's hobby plan ($9/month) doesn't include pixel or Conversion API ✅ Lead forms solve the "no pixel" problem for Skool community builders ✅ The path is simple: ad → lead form → Skool community link ✅ This strategy works best for community building, challenges, and testing demand ✅ Not ideal for complicated funnels or direct sales✅ Simple doesn't mean lazy-it means intentionalWebsite: stacycovitz.com

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So far we've covered how to know when you're ready for sales ads, what is a self-liquidating offer, and how the goal is to build a list of buyers and hopefully break even. So if you've missed any of those, go back—it's the last three episodes.

But today's message is: if you've ever said, "my ads just aren't working," this one's for you. Because in most cases, it's not necessarily your ad. It's your funnel.

What Is Your Ad's Real Job?

It has one job, and that is to get the right person to see your offer. 

If people are clicking your ad, then Meta's doing its job. It found your audience, it got them curious enough to check you out. 

But what happens after the click? That's your funnel's territory. That's where the sale or the signup or the conversion either happens or dies.

How do you know what the problem actually is? Let's just break this down simply:

If no one is clicking → It's probably your ad. It's either your hook, your creative, something like that needs some work.

If they're clicking but not buying → It's your funnel. Something between the click and the checkout isn't landing. And there could be a lot of things in between.

If they buy your low ticket product but never take the next step → they never buy anything else from you. Then that's your nurture sequence or your follow-up that needs help.

 The data will tell you exactly where to look. 

What Actually Goes Wrong Inside a Funnel?

1. Too Many Steps
2.  An Unclear Offer
3. No Urgency or Next Step

What Do You Do to Fix It?

Simplify and Guide.

Every page, every step needs guidance for the next thing. 

The Good News

If your ads are getting clicks, that means your front door works. People are interested. You don't need a new strategy. 

You just need to fix what's happening after the click.

Key Takeaways

✅ Your ad's job is to get the right person to see your offer

 ✅ If people are clicking, Meta is doing its job

 ✅ Your ad is the invitation, your funnel is the party 

✅ Follow the data to know what's broken:

 ✅ Every page needs to direct people to the next action—don't distract, direct

 ✅ Focus on metrics and data, not emotions

Want an SLO Funnel?

Apply Here: Six Week Ad Intensive SLO Funnel Build. 

We do all of it together. Apply

Not Sure If You're Ready?

If you're thinking you're not even ready for sales ads yet, take my Ad Readiness Quiz. It's in the show notes. It's free, takes five minutes, and it will show you exactly what to start working on.

Link to Ad Readiness Quiz

Join My Free Community: Come hang out with other Gen X women navigating Meta ads in the Ads for Gen X Women Community on Skool.

Currently- it's completely free!

Website: stacycovitz.com

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Hey friends! So last week I threw a LOT of numbers at you in part two of the SLO funnel series, and if your brain kind of glazed over? You're not alone, and honestly, same.

Today we're slowing it ALL the way down and making sure this one piece actually clicks. Because once you understand this, you will never look at ad spend the same way again.

The Goal Isn't What You Think It Is

Here's the thing: The goal of the SLO funnel isn't to profit on a $20 product.

That would be great though, right? But that's not what we're doing here.

The goal is to build a list of buyers—people who've already said yes with their money—and ideally, you're going to break even doing it.

If your ad brings in customers for free? You've already won. You're creating a list of warm, proven buyers you can invite into your higher-priced programs later.

Let's Make the Math Make Sense (It Really Isn't Hard)

Okay, deep breath. Here we go.

Let's say you spend $100 on ads.

• Your product is $20
• You sell 5 of them
• That equals $100

You made $100. You spent $100. You broke even.

You didn't lose money—you bought yourself five buyers.

But Wait, It Gets Better

Now, if a couple of those people add on a complimentary product (maybe a template or a quick training that helps them achieve their goal faster), you've now made MORE than you spent.

Let's say that additional product was $37 and two people grabbed it.

• $37 × 2 = $74 extra
• Your total revenue = $174
• Your ad spend = $100

Your average purchase just jumped from $20 to $34.

And THAT'S the number I was talking about a few episodes ago—your average order value (or average customer purchase value, same thing).

How Do You Find Your Average Order Value?

Here's the formula:

Add up your sales ÷ Number of buyers = Average Order Value

In our example: $174 ÷ 5 buyers = $34 average order value

If you've never sold anything in your business before, you won't know this number yet. But if you've been selling products or services for a while, you can go back and calculate it.

Why This Number Matters

Now that your average purchase is $34, you can afford to spend more on ads and still come out ahead. That's how you start scaling.

The Mindset Shift You Need to Make

Here's where many people get tripped up: they think, "If I'm not doubling my money right away, it's not working."

But that's not how ads work, especially with SLOs.

Breaking even on your ad spend is buying you buyers instead of freebie seekers.

And every buyer on your list is more likely to purchase your other products—and even your higher-ticket products—later. That's what this funnel is designed to do: fund your growth while creating customers who are already warmed up for your next offer.

What If You're Close to Break Even?

If you're running an SLO and you're close to break even, don't freak out. That's actually the goal.

You can test small tweaks:

• Add a mini bonus that raises the purchase value
• Adjust the price a bit
• Tighten how it connects to your main offer

You're not failing. You're building momentum.

Key Takeaways 

✅ The goal of an SLO funnel is to build a list of buyers, not profit on the low-ticket offer 

✅ Breaking even = buying yourself customers for free 

✅ Know your average order value (total sales ÷ number of buyers) 

✅ Upsells and add-ons increase your average purchase value and help you scale ✅ Breaking even isn't failing—it's funding your growth 

✅ Buyers are way more valuable than freebie seekers

My Two Cents

"The goal of the SLO funnel isn't to profit on a $20 product. The goal is to buil

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Welcome to the world of advertising where your campaigns can not only pay for themselves but also drive meaningful sales.

Understanding Self-Liquidating Offers  
At the heart of effective advertising lies the Self-Liquidating Offer, a strategy designed to recover your ad costs while simultaneously generating sales. 

I define an SLO as a low-cost, high-value product that helps businesses cover their ad expenses. For instance, consider selling a $17 guide or a $27 mini-course. 

If you invest $100 in ads and sell five $20 products, your ads have effectively paid for themselves. However, breaking even is merely the starting point; the real goal is to use these initial sales to lead customers to higher-priced offerings.

The SLO Funnel Explained  
The primary function of an SLO funnel is not just to recoup ad spend but to attract potential buyers who are eager to solve their problems. 

Once a customer purchases the initial product, it’s essential to gently guide them toward the next logical step in their journey. 

For example, if you sell a $20 playbook that helps customers craft their first ad, you could offer a bonus mini-training session for $37 during the checkout process. This approach not only enhances the customer experience but also increases the average purchase value.

Calculating Success with SLOs  
Let’s break down the numbers to illustrate how SLOs can be lucrative. Imagine spending $100 on ads, resulting in five sales of your $20 playbook. 

You’ve recovered your ad costs, but here’s the magic, two of those buyers also purchase the $37 training. 

This brings your total revenue to $174, increasing your average purchase value per customer from $20 to $34. This simple yet effective strategy allows you to spend more on ads while remaining profitable.

Key Components of a Successful SLO  
To implement a successful SLO funnel, keep the following principles in mind:  

• 1. Create a small product that addresses a specific problem.  
• 2. Develop a natural follow-up offer that complements the initial purchase.  
• 3. Ensure a clear path from the mini-offer to your primary program or service.  
• 4. Avoid complicating your funnel with unnecessary upsells; focus on one main offer and one follow-up offer.

Getting Started with Your SLO  

If you’re feeling overwhelmed and unsure about what your SLO or follow-up offer should be, don’t worry. 

I offer a six-week ad intensive SLO funnel build program where you work with me to collaborate. We  design your offers, map out your funnels, and create your ads without guesswork. 

Before signing up for this, I recommend taking the free ad readiness quiz to assess whether your business is prepared for this sales strategy.

Takeaways 
In summary, mastering the Self-Liquidating Offer funnel can significantly enhance your advertising strategy by turning ad costs into profits. 

Focus on creating valuable, low-cost products that lead to higher-priced offerings, and maintain a clear and straightforward sales process. 

With the right approach, you can build a sustainable system that funds your growth and drives sales.  

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Today we're kicking off a new mini-series called the SLO Funnel Fix. I'm going to walk you through building small, smart sales campaigns that can actually pay for themselves.

And just to be clear from the jump: we're not talking about the low cost awareness ads that I'm always harping on—the $5 a day brand awareness that anyone can start with. This is specifically about sales campaigns designed to sell something, and what you need in place before you spend any money on them.

The Big Mistake I See All the Time
people launching sales ads hoping they'll fix everything magically. They think, "If I run ads to whatever I just created, people will buy."

But unfortunately, ads don't fix a weak offer. They just amplify what's already there.

So if your offer isn't clear, or your price doesn't make sense, your value isn't proven, or your checkout is confusing, whatever the case may be, ads will just show the world the confusion faster.

I've Been There Too 

If this sounds familiar, you're not alone. I've been there. I once launched an offer that felt solid in my head because I thought it was great. I didn't test it. And it was easy for me to blame the ads when really it was the offer, because I hadn't even tried to sell it organically or test it.

What Does It Actually Mean to Be Ad Ready?
Let's go over it with a few points:

• ✓ You've sold the offer already - Even if it's just a few times without ads. Maybe to your mailing list or organically, someone in one of your masterminds or groups.
• ✓ You know exactly who you help and the problem that you're solving - This clarity is non-negotiable.
• ✓ Your landing page or checkout link works - Everything works and it converts.
• ✓ You've done the math - Which means you know how much you could actually spend on ads because you know how much each customer is worth, what their monetary value is throughout the year. You know that number.

If you could check most of these off, you're probably ready to layer in some paid sales ads. 

And if not? That's okay. It just means you're in the offer validation phase and you're right where I'm always talking, those low cost brand awareness ads. 

And that's what you should be doing in my opinion.

What Happens When You Skip Being Ready?

Well, when people skip being ready:

• They don't get what they want, they don't sell anything
• They blame the algorithm instead of the strategy
• They lose money

So the bottom line is running a sales campaign before your offer is proven? 

It's like turning up the volume on a song that you haven't finished writing. It just gets louder, not better.

Here's the Good News
Getting ad ready doesn't take months. It just takes clarity.

Take Ad Readiness Quiz and get the clarity if it's time to spend money on ads, or if you have a bit of readiness work to do. 

Coming up next week: What is an SLO Funnel?

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In this episode of MetaAds Quick Tips, Stacy Covitz discusses common mistakes in evaluating ad performance, emphasizing the importance of patience and proper data analysis. 

She highlights that many people prematurely judge their offers without sufficient reach or impressions. 

The episode also includes a giveaway announcement for a strategy session, showcasing listener engagement and appreciation.🥳🥳🥳🥳

• Thinking your ad isn't working may be premature.
• Check your ad reach and impressions before judging.
• Patience is key in evaluating ad performance.
• The algorithm needs time to optimize.
• Don't turn off ads without sufficient data.
• A small additional budget can lead to success.
• Keep a positive mindset during ad testing.

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In this episode of the Facebook Ads Quick Tip Podcast, Stacy Covitz discusses the special categories in Meta Ads Manager that affect advertising strategies for businesses in housing, employment, credit, and politics. She explains the importance of understanding these categories to avoid discrimination and ensure compliance with Meta's advertising policies. The episode provides insights into how to navigate these categories effectively, including real-world examples and strategies for successful advertising within these constraints.

Takeaways

• If your business falls into a special category, rules change.
• Meta has to put guardrails in place for legal reasons.
• Your targeting and strategy will need to adapt.
• You can't target by age, gender, or zip code in special categories.
• Your creative and messaging become more critical.
• Warming up your audience is essential for success.
• You may need more content before running ads.
• Expect longer ad review times in special categories.

Consulting with a Meta ads strategist can help you navigate these challenges.

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Mentioned in this episode: 

Black Friday Bundle

There are over 100 free gifts and so many incredible women chatting away! 

Come say hi- I'll be hanging out in there. 

Today I answered the question from a listener who sent Fanmail! (that's what it's called, I'm not saying "look at me I have fan mail"

She was wanting advice about Ad manager pop up warning that her audience wasn't large enough at 100,000. 

I told her phooey. They're always popping up telling me stuff that is just silly. Their intentions are probably good in that maybe a bot is saying "hey- you should really go broad for better results" not understanding the entire picture. 

If you have questions go ahead and click on the Link above that says "ask me a question"  I'm always happy to help you out! 

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Summary

In this episode, Stacy Covitz discusses the implications of Meta's recent revelations about revenue loss due to fraudulent ads, which has led to stricter ad policies affecting legitimate businesses. She explores the common topics that get flagged in advertising on Meta, including health, beauty, personal transformation, and financial claims. The conversation emphasizes the challenges business owners face in navigating these restrictions and offers strategies for creating compliant ads without diluting their message.

Takeaways

• 10% of Meta's revenue is impacted by ad scams.
• Meta's ad policies are cautious due to fraud.
• Health and wellness ads are frequently flagged.
• Personal transformation topics can trigger ad restrictions.
• Income claims in ads are heavily scrutinized by Meta.
• Bots misinterpret ad content, leading to unnecessary flags.
• Using general language can help avoid ad restrictions.
• Meta's system aims to protect users but can over-correct.
• Understanding Meta's ad categories is crucial for compliance.

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In this conversation, Stacy Covitz discusses the importance of being prepared for business growth. She emphasizes that while wanting more clients is natural, business owners must ensure they have the necessary systems and bandwidth to handle that growth. The conversation highlights the potential pitfalls of seeking growth without adequate preparation, particularly in relation to marketing efforts like advertising.


Takeaways

• Wanting more growth is normal, but being ready for it?
• Ads will shine a nice big bright spotlight on every single crack.
• If your business isn't ready for the growth, it will magnify problems.
• Having systems in place is crucial for managing new clients.
• Growth can expose weaknesses in your business.
• Preparation is key to sustainable growth.
• Understanding your capacity is essential for success. 

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In this episode, Stacy Covitz discusses the pervasive presence of AI in our daily lives and its implications for businesses. 

She emphasizes the importance of authenticity in marketing, especially in a time when trust in online content is waning. 

Covitz shares her personal experiences with AI, highlighting its benefits while also cautioning against over-reliance on it. The conversation encourages listeners to balance the efficiency of AI with genuine human connection in their content creation.

(mostly written with AI-haha)

Takeaways

• AI is not just a trend; it's an integral part of our lives.
• Using AI can help overcome creative blocks and enhance productivity.
• There is a growing fatigue and skepticism towards AI-generated content.
• Authenticity is crucial in building trust with audiences.
• Real images and personal stories resonate more than polished, AI-generated visuals.
• Testing different types of content can reveal what works best for engagement.
• AI should complement, not replace, human creativity and authenticity.
• Vulnerability and realness in marketing can lead to better connections.
• It's important to review AI-generated content to ensure it reflects your voice.
• Maintaining a human touch in digital marketing is essential for success.

Chapters

00:00  AI in Our Lives

02:09 The Benefits of AI in Business

04:51 The Importance of Authenticity in a Trust Deficit

07:43 Balancing AI Use with Human Touch

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Summary

In this conversation, Stacy Covitz discusses the evolving landscape of audience targeting in marketing, emphasizing the need to shift from narrow, specific targeting to broader strategies. She highlights the impact of AI and algorithm updates from platforms like Meta, which are changing how marketers should approach their audience engagement.


Takeaways

•    If you are used to going very specific in your targeting, that needs to change.
• What's working is going broad

Chapters

00:00 Introduction to Meta Advertising Changes
01:02 When to Use Lookalike Audiences

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Summary

In this episode of MetaAds Quick Tips, Stacy Covitz discusses the importance of understanding funnels in online marketing. She explains the different types of funnels, their purposes, and how they can help businesses effectively engage with their audience. The conversation emphasizes the need for a clear strategy when building funnels and running ads, ensuring that businesses know their goals and the steps necessary to achieve them.


Takeaways

• Thank you for the support and downloads!
• Funnels can be confusing for beginners.
• Ads may not work without an optimized funnel.
• Every funnel has a specific job to do.
• New people need to find you first.
• Trust is essential before making a sale.
• Freebie funnels help build email lists.
• Low-cost funnels attract buyers effectively.
• Webinar funnels showcase teaching style.
• Application funnels are great for coaching sessions.

Chapters

00:00 Introduction and Gratitude
00:58 Understanding Funnels
03:13 Types of Funnels and Their Purposes
06:15 Building Your Funnel Strategy

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Summary

In this episode of Facebook Ads Quick Tips, Stacy Covitz emphasizes the importance of understanding lifetime customer value and average order value for effective ad spending. She explains how knowing these metrics can transform perceptions of ad profitability and guide smarter marketing strategies. By tracking average purchase values and customer behaviors, businesses can optimize their ad spend and improve overall profitability.

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Summary

In this episode, Stacy Covitz discusses the importance of low-cost digital products in business, debunking the myth that they lead to easy wealth. She emphasizes the need for an engaged email list and how low-ticket offers can transform freebie seekers into actual buyers, ultimately enhancing business growth and customer engagement.


Takeaways

• You need a low-cost digital product in your business.
• The myth of getting rich from low-cost offers is misleading.
• Building an email list is crucial for marketing.
• Many people on your list may not engage or purchase.
• Low-ticket offers can help create a list of buyers.
• Buyers are more likely to engage with your products.
• Feedback from buyers helps improve your offerings.
• Engaged customers lead to better business outcomes.

Chapters

00:00 Introduction to Low-Cost Digital Products
01:25 Debunking the Myth of Easy Wealth
02:06 The Importance of Building an Engaged Email List
04:37 Transforming Freebie Seekers into Buyers
06:44 Conclusion 

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Summary

In this episode, Stacy Covitz discusses the challenges of running Facebook ads, particularly the influx of spam and phishing attempts that often accompany the process. 

She emphasizes the importance of recognizing fake messages, avoiding clicking on suspicious links, and verifying any communications through the official Ads Manager. 

Covitz shares cautionary tales to illustrate the potential dangers and reassures listeners that these experiences are common, even among seasoned advertisers.

Takeaways

• The moment you start running ads on Meta, spam will increase.
• Fake error messages and notifications are common in Ads Manager.
• Always verify messages by logging into your actual ad account.
• Do not click on suspicious links in emails or messages.
• Phishing attempts can look legitimate; always be cautious.
• It's important to recognize the signs of fake communications.
• Even experienced users can panic when receiving spam messages.
• Reporting fake messages helps protect the community.
• Legitimate messages from Meta should also be verified through the account.
• Staying informed is the best protection against scams.

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Takeaways

• Ads require a 14 to 21 day runway before launching.
• Expect a 14 day turnaround when hiring an ads manager.
• Tech and funnels must be ready before the launch date.
• Choose your ad manager at least two weeks in advance.
• Setting up contracts and logistics takes time.
• Rushing the process can lead to unsatisfactory results.
• Planning ahead is crucial for course creators.
• Starting early can prevent last-minute issues.
• A successful launch requires thorough preparation.
• Communication with your strategist is key to success

Summary

In this episode, Stacy Covitz discusses the essential steps for coaches and course creators planning a fall launch. She emphasizes the importance of a well-timed ad campaign, outlining a clear timeline for preparation and execution. The conversation covers the need for a 14 to 21-day runway for ads, the significance of outsourcing ad strategy, and the common pitfalls that creators face when rushing their launch preparations. Stacy encourages listeners to start planning early to ensure a successful launch.

If you are planning a fall launch, here's what you need to know.
Your ads will need at least a 14 to 21 day runway before launching.
Expect a 7 to 14 day turnaround when outsourcing ad strategy.

All assets should be ready by the 21-day launch date.
Start your ads at least 14 to 21 days before opening sales.

Plan ahead to avoid last-minute rushes with ad managers.

Many course creators underestimate the time needed for ad campaigns. (me too!) 
Reach out to ad strategists as soon as possible.

Understanding the timeline is crucial for a successful launch.

Sound Bites

"Here's what you need to know."
"Now is the time."
"I hope this made sense."

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🎙️ What Facebook Wants from You Now

Facebook has changed again  this time, what they want most is variety. But how much variety do you really need when your budget is under $20 a day? In this episode, I’ll break down the exact number of creatives to start with, why that number works, and how to keep your ads simple without wasting time or money.

🔑 What You’ll Learn in This Episode:

• Why “variety” is the name of the game with Facebook ads right now
• The magic number of creatives to use on a smaller budget
• The three ad formats that give Meta what they want  without overwhelming you
• How to know when it’s time to scale and add more

📌 Resources + Next Steps

Ready to implement ads in your business? 

Book a free 15-minute discovery call with me at StacyCovitz.com
.

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Summary

In this episode, Stacy Covitz shares a compelling case study demonstrating how a coach successfully utilized MetaAds to enhance visibility and drive attendance to her webinar. Despite starting from scratch with no ad account or warm audience, the strategic use of low-cost awareness ads led to impressive results, including over 400 registrations and a significant increase in organic engagement. Stacy emphasizes that effective advertising is not just for big brands and encourages listeners to consider integrating ads into their own business strategies.


Takeaways

• Ads can work for small businesses too.
• Visibility is a common struggle for many entrepreneurs.
• Organic marketing alone may not suffice.
• Starting from scratch with ads is possible.
• Low-cost awareness ads can build momentum.
• Effective ads don't need to be complicated.
• Proper expectations are key to ad success.
• Engagement can increase with the right strategy..

Sound bites

"She more than doubled her goal."
"Her organic strategy exploded."
"It wasn't the sexiest ad campaign."


Chapters

00:00 Introduction to MetaAds and Case Study Overview
00:31 Client Background and Initial Challenges
02:54 Ad Strategy and Results
04:52 Conclusion and Call to Action

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Chapters

00:00 The Flop: A Candid Reflection on a Failed Campaign
02:26 Understanding the Offer: The Importance of Testing
05:24 The Decision to Stop: Knowing When to Pull the Plug

Even ad strategists have campaigns that flop. In this episode, I’m pulling back the curtain on one of mine where I launched ads for a brand-new offer and quickly realized... they weren’t working.

But instead of tweaking the copy, switching the audience, or burning more budget, I made the call to shut the whole thing down.

In this honest behind-the-scenes breakdown, I’m sharing:

•   What went wrong
•  Why I didn’t try to fix it
•   And how to know when it’s better to pause than push

Because sometimes the smartest ad move you can make... is stopping.

Takeaways

• The campaign completely flopped with no leads or conversions.
• I decided to shut it down instead of trying to fix it.
• I launched a free offer to build my email list.
• I set up a funnel and ran ads to cold traffic.
• Despite good click-through rates, there were zero conversions.
• The problem was the untested offer, not the ad itself.
• I realized I hadn't tested the messaging or the offer organically.
• It's important to know when to stop spending on a failing ad.
• Low-cost ads can help validate an offer before a full launch.
• Sometimes it's better to pause and relaunch when ready.

🎧 Tune in now and learn from my mistake so you don’t make it too.

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Summary

In this episode of Facebook Ads Quick Tips, Stacy Covitz discusses the pros and cons of managing Facebook and Instagram ads yourself versus hiring a professional. She emphasizes the importance of understanding the value of your time and the benefits of partnering with an ad strategist. 

The conversation covers the process of hiring a strategist, what to expect, and the peace of mind that comes with having a professional manage your advertising efforts.

Takeaways

• DIY advertising can be frustrating and time-consuming.
• Understanding the value of your time is crucial.
• Hiring a professional can lead to better results.
• A strategy call is essential for understanding client needs.
• A good ad strategist will optimize and monitor campaigns regularly.
• Partnership with an ad manager provides peace of mind.
• Clients should expect regular reporting and explanations.
• Not all businesses need to hire an ads manager.
• The goal is to achieve better results together.

Chapters

00:00 DIY vs. Hiring a Facebook Ads Manager

08:18 The Benefits of Hiring a Professional

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Summary
In this episode of Facebook Ads Quick Tips, Stacy Covitz discusses the effectiveness of Instant Forms compared to traditional landing pages for Facebook ads. She emphasizes the importance of budget, goals, and lead quality when deciding which method to use. 

The episode also introduces an upcoming five-day challenge aimed at helping listeners build their email list through Instant Forms.

Sign up for the 5 day Challenge to launch your lead magnet using an instant form!

Takeaways

• If you're new to ads, Instant Forms are a great start.
• Budget under $50 a day? Consider Instant Forms.
• Instant Forms can yield higher volume leads.
• Tech-savvy? Instant Forms are easier to set up.
• Lead quality can vary; messaging is key.
• No need for a landing page with Instant Forms.
• Retargeting is more effective with landing pages.
• Nurturing leads is crucial for conversion.
• Evaluate your goals before choosing ad types.

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In this episode of Facebook Ads Quick Tips, Stacy Covitz gives 5 things to check before making any changes. 

1. Make sure it's been 3 days- see Episode 18
2. Are you checking the right KPI's? Key Performance Indicators
3. Are you spending enough to get the results?
4. Is your offer already performing organically?
5. If you're only targeting cold audience, it could take longer for results

Takeaways:
Don't check your ad performance too soon; wait at least three days.
Ensure you're looking at the right metrics for your ad goals.
Your budget must align with your campaign objectives.
A low budget may hinder sales campaigns; consider starting with traffic ads.
Test your offer organically before running ads to gauge effectiveness.
Targeting a cold audience may require more time and budget.
Building a warm audience can lead to quicker results.
Understand your key performance indicators (KPIs) for better tracking.
Evaluate your ad's creative and copy if performance is lacking.
Consider reaching out for help with ad budget calculations.

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Schedule a call with me to discuss your business goals with ads!

Be in the know 

Summary

In this episode, Stacy Covitz discusses the complexities of ad costs, emphasizing that there is no flat rate for Facebook ads. She explains the bidding process, factors influencing ad costs, and how to budget effectively for advertising. Stacy also shares strategies for optimizing ad spending and the importance of building a warm audience over time.

Takeaways

• Ad costs vary based on multiple factors.
• Facebook ads operate on a bidding system.
• Starting with a small budget can be effective.
• Quality ads receive better performance and lower costs.
• Understanding your goals is crucial for budgeting.
• Consultation can help clarify ad spending strategies.
• Building a warm audience can reduce ad costs over time.
• Different strategies may be needed for different budgets.
• Ad performance improves with a seasoned audience.
• Regularly reviewing ad performance is essential.

Chapters

00:00 Understanding Ad Costs
02:24 Bidding for Attention
04:36 Strategizing Your Ad Budget

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Note about the cost of my boosted post in episode: 

I was going to spend a total of $20 for 4 days- $5 a day, and the total fees and taxes and googley gah-gah that was added was $8. My total was going to be $28 for $20 worth of an ad. 

Nope. Why not use all $28? This would require ads manager.

Summary

In this episode of Facebook Ads Quick Tips, Stacy Covitz discusses the nuances of boosting posts on social media platforms. She shares her personal experience with boosting a post, highlighting the potential pitfalls and misconceptions surrounding the practice. Covitz emphasizes the importance of understanding the true costs associated with boosting posts and encourages listeners to have realistic expectations about the outcomes. 

She advocates for using Ads Manager for more effective ad strategies and management.

Takeaways

• Boosting posts can be misleading and may not yield expected results.
• It's essential to understand the costs associated with boosting posts.
• Many people mistakenly believe boosting will lead to sales or clicks.
• Using Ads Manager can provide better control over ad spending.
• Expectations should be aligned with the actual outcomes of boosting posts.
• Boosting can increase visibility but not necessarily engagement or sales.
• Understanding the difference between boosting and creating ads is crucial.
• Fees can significantly increase the cost of a boosted post.
• Always evaluate the purpose behind boosting a post. 
  
  Chapters
  
  00:00 Understanding Post Boosting

This is a long gap in between chapters? 

07:52 The Real Cost of Boosting Posts

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Chapters: 

00:00 Introduction to Facebook Ads Challenges
02:17 Identifying Funnel Issues
04:49 The Importance of Alignment in Ads and Funnels

Summary

In this conversation, Stacy Covitz discusses the common pitfalls of Facebook ads, particularly focusing on the importance of the sales funnel. She highlights how issues with landing pages, ad alignment, and user experience can lead to poor conversion rates. Covitz encourages listeners to examine their funnels closely to identify potential problems rather than blaming the ads themselves.

Takeaways

• Check if your funnel is the reason for low conversions.
• Your landing page must be optimized for mobile.
• Alignment between ads and landing pages is crucial.
• Don't just blame Facebook ads for poor performance.
• Examine the delivery method of your free offer.
• Technical issues can hinder your funnel's effectiveness.
• Your ad's messaging should resonate with the audience.
• A broken link can lead to lost opportunities.
• Seek help if you're struggling with your ads or funnel.

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Summary

In this episode, Stacy Covitz addresses common questions about running Facebook ads, including budgeting, types of ads for beginners, and reasons for ad rejection. She emphasizes the importance of testing different ad formats and starting with a small budget to familiarize Facebook with your business.

Takeaways

• Start with a small budget, around $3-$5 a day.
• Testing is crucial to determine what works best.
• Awareness or engagement ads are ideal for beginners.
• Don't ask for sales right away; build familiarity first.
• Ad rejections can be frustrating and unclear.
• Facebook may not specify why an ad was rejected.
• Testing different formats can yield unexpected results.
• Engagement ads help get your name out there.
• Be prepared for potential policy violations without clear explanations.
• Starting small helps Facebook understand your business.

Sound Bites

"You have to test."
"Don't ask for a sale."
"They won't tell you."
Chapters


01:18 Budgeting for Facebook Ads
02:22 Testing Ad Formats
03:37 Choosing the Right Ad Objective
04:55 Understanding Ad Rejections

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In this episode, Stacy Covitz shares her experiences and concerns regarding the integration of AI in Facebook Ads Manager. She recounts a personal incident where AI features unexpectedly altered her ad settings, leading to a loss of control over her campaign optimization. 

Stacy emphasizes the importance of manual control in ad management and expresses her apprehensions about the default AI settings that may hinder advertisers' ability to manage their campaigns effectively. 

She also offers to audit listeners' ad accounts as a way to provide assistance and insights into better ad management practices.

Takeaways

Stacy prefers manual control over AI in ad management.
Unexpected AI changes can disrupt ad campaigns.
It's crucial to monitor ad settings regularly.
AI features in Ads Manager  default to 'on'.
Stacy's experience highlights the need for caution with AI.
Advertisers should be aware of AI's impact on optimization.
Communication about AI changes is essential for users.

Stacy is offering a  free ad audit to 3 listeners to thank you for listening. 

Click here

Sound bites

"I was so upset by this."
"People need to know."
"Why are they all on?"


Chapters

00:00 Introduction to AI in Ad Management
00:03 Real-Life Experience with Ad Manager
03:20 The Impact of AI on Ad Optimization
04:43 Concerns About AI Default Settings
06:07 Offering Help with Ad Audits

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Grab your free copy of The Audience Accelerator Guide

Summary

In this conversation, Stacy Covitz discusses the importance of building an audience before attempting to sell products or services. She emphasizes that many entrepreneurs feel like their content is not being seen and that ads can be a powerful tool for increasing visibility and trust. Covitz outlines the necessary components for effective advertising, including having a clear offer, a landing page, and a Facebook page. She also introduces a free resource called the Audience Accelerator to help listeners grow their audience effectively.

Takeaways

You feel like you're posting all the time and yet nobody is seeing what you're posting.
The best time to build your audience is before you have something to sell.
You can't sell before you have built trust with your audience.
Ads can help you get in front of your ideal clients.
Brand awareness ads build trust and visibility.
You need a Facebook page and an ad account to start.
Creating authentic content is key to attracting your audience.
Investing $2 to $5 a day can help grow your audience.
The Audience Accelerator is a free resource to help you build your audience.
Reach out for support if you're unsure about your progress.

Sound Bites

"I like to call them billboard ads or I see you everywhere ads."
"You need a Facebook page. You need an ad account."
"Watch your audience grow. Watch people start to trust you."

Chapters

00:00 Building Your Audience Before Selling
02:26 The Power of Ads for Brand Awareness
04:48 Essential Tools for Audience Growth

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Summary

In this episode, Stacy Covitz debunks the myth that low ticket products lead to low advertising costs. She explains the reality of ad spending for low ticket offers and emphasizes the importance of having a strategic approach to marketing these products. Stacy encourages business owners to understand the true costs involved and to consider the potential for profitability through effective advertising strategies.

Takeaways

Low ticket products do not equate to low ad costs.
A successful launch often involves significant ad spending.
Many entrepreneurs have unrealistic expectations about low ticket offers.
Strategic planning is essential for marketing low ticket products.
Building an email list can be a benefit of low ticket offers.
Breaking even can be a valid strategy for customer acquisition.
Understanding the ad spend is crucial for profitability.
Low ticket offers can lead to upselling opportunities.
It's important to have a clear strategy for running ads.
Consulting with an expert can help optimize ad performance.

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Grab My Free Checklist to Audit your Ad Campaign

Summary

Chapters

00:00 The Importance of Patience in Advertising
02:36 Understanding AI's Role in Ad Performance
05:09 Making Changes: The One Thing Rule
06:08 New Chapter
06:12 New Chapter 2
06:15 New Chapter 3
06:20 New Chapter 4
06:24 New Chapter 5


In this episode, Stacy Covitz discusses the importance of patience when running Facebook ads. She emphasizes that advertisers should resist the urge to constantly check and tweak their ads, suggesting a waiting period of three to five days to allow the algorithm to optimize performance. Stacy shares insights from her experience, highlighting that sometimes leaving an ad alone can lead to better results. She also advises on making changes to ads, recommending that only one element should be altered at a time to effectively test its impact.

Takeaways

Leave your ad alone to see better results.
It takes time for the algorithm to learn.
Wait at least three days before checking ad performance.
Constantly checking ads can lead to unnecessary changes.
Sometimes, doing nothing can yield the best results.
If changes are necessary, only change one element at a time.
Focus on the creative aspect when making changes.
Patience is key in digital advertising.
Understanding metrics is crucial for ad success.
Trust the algorithm to find your audience.

Sound Bites

"Leave your ad alone."
"Let it work its magic."
"Change only one thing."

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Episode Summary:

Welcome to another insightful episode of "Facebook Ads Quick Tips" hosted by Meta Ads Strategist Stacy Covitz. This episode dives into the powerful resource of the Facebook Ads Library, providing essential clarity on how business owners can harness its potential for strategic insights and inspiration. Whether you're new to Facebook ads or seeking innovative strategies, Stacey equips you with actionable advice and insider tips.

The episode unravels the utility of the Facebook Ads Library, a tool designed to showcase current ads across different businesses. Keywords like "Facebook Ads Library," "inspiration," and "current ads" are pivotal as Stacey discusses how any business owner can explore ongoing advertising campaigns, discovering approaches involving language, media use, and trending tactics. She highlights how this tool offers more than just a peek into competitors' strategies—it serves as a creative wellspring.

Stacey's engaging narrative includes anecdotes, like her experience with Amy Porterfield's ads, to illustrate the accessibility and advantages of utilizing the Facebook Ads Library. 

Key Takeaways:

• Discover the functionality of the Facebook Ads Library for exploring current ad campaigns by any business.
• Understand the importance of using the library for inspiration and innovation in Facebook advertising.
• Gain insights on checking the trending styles of ads, including media and language used by leading figures in your niche.
• Leverage the Facebook Ads Library to monitor competitive strategies effectively.
• Stacy shares anecdotes on leveraging ads for inspiration without copying, highlighting Amy Porterfield's ad style as an example.

Notable Quotes:

• "Do you ever wish you could just spy on your competition?"
• "Go to the Facebook Ads Library and type in any business, it could be your own, it could be your competition."
• "You're going to see ads a lot quicker than you normally would in your feed because this is going straight from the source."
• "Check out other people in your niche and see what language they're using, see if they're using videos, reels, or static images."
• "Of course, get inspiration not to copy, but just to see what's going on."

Resources:

• Visit the Facebook Ads Library for exploring current ad strategies: Facebook Ads Library
• Get more insights and tips from Stacy Covitz: Listen to the full episode for a deeper dive!
• Explore more about StacyCovitz and her work through her podcast,

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00:00 Introduction to Facebook Instant Forms
03:08 Benefits of Using Instant Forms for Lead Generation

Think you're not ready for Facebook Ads?

Take the quiz- Meet Moira

Summary

In this episode, Stacy Covitz discusses the effectiveness of Facebook Instant Forms as a tool for lead generation, especially for businesses without a website or large budget. She explains how these forms work, their benefits, and how they can help grow an email list.

                Takeaways

• Facebook Instant Forms are effective for lead generation.
• They decrease friction by keeping users on Facebook.
• Forms auto-populate, making it easy for users.
• Great for businesses with small budgets.
• Facebook rewards ads that keep users on the platform.
• Essential to have a lead magnet to attract users.
• Building an email list is crucial for businesses.
• Leads can be integrated into CRMs easily.
• Setting up Instant Forms doesn't require tech skills.

Follow for more tips every Wednesday!

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Have you met Moira? Find out if your business is ready for Meta Ads by taking this quiz on ChatGpt!

In this episode, Stacy Covitz discusses effective audience targeting strategies for Meta ads, focusing on three main types of audiences: cold, warm, and lookalike. She emphasizes the importance of understanding these audience types to optimize ad performance and shares insights on an underutilized audience type based on video views.
Takeaways

If you're not seeing results with Meta ads, this episode is for you.
There are three main types of audiences for Meta ads: cold, warm, and lookalike.
Cold audiences are for testing and targeting broad interests.
Warm audiences consist of custom audiences who have engaged with your content.

Lookalike audiences resemble your best customers and can help in scaling.
A hundred percent video view custom audience is often underutilized.
Targeting specific interests can lead to better ad performance.
Using video views can help identify highly interested audiences.
Engagement metrics are crucial for defining warm audiences.
Understanding audience types can save money on ad spend.

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In this conversation, Stacy Covitz discusses the common issue of audience targeting in digital marketing, particularly in MetaAds. 

She outlines key reasons why marketers may feel they are targeting the wrong audience, including low conversion rates despite clicks, high cost per thousand impressions (CPM), and the complexity of audience targeting. 

She emphasizes the importance of testing and evaluating various elements of a marketing campaign, such as the offer, copy, and creative, to determine the root cause of poor performance.

Takeaways

• Are you targeting the wrong audience?
• People are clicking on your ad, but nobody's converting.
• Your CPM is high?
• It could be your offer isn't speaking to anybody.
• It depends on various factors.
• Look at your entire funnel.
• Do some testing to find the issue.
• Simplify your audience targeting.
• Check if your offer is converting organically.
• Evaluate your creative and copy.

Sound Bites

"Are you targeting the wrong audience?"
"Your CPM is high?"
"It depends."

Chapters

00:00 Identifying Audience Targeting Issues
07:37 Understanding Conversion Metrics and Strategies
07:59 outro FINAL.wav
08:11 New Chapter
08:16 New Chapter 2
08:21 New Chapter 3
08:26 New Chapter 4
08:31 New Chapter 5
08:36 New Chapter 6

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Episode Summary:

Resources:

• Custom GPT Quiz: Stacy mentions a custom quiz available  from previous episodes to assess ad readiness.
• Episode 3 Reference: Stacy refers listeners to Episode 3 for more information on Facebook pixels.
•  Stacy provides a $17 blueprint available  for a step-by-step guide on setting up initial ads.

In this episode of "Facebook Ads Quick Tips," Stacy Covitz, a Meta Ads Strategist, offers bite-sized advice on how online business owners can effectively use Facebook ads to grow their audiences, even if they aren't fully prepared to dive into a full-fledged ad campaign.  Stacy assures listeners that being "not quite ready" for ads is a common and solvable situation.

Stacy discusses the importance of Facebook pixel and websites for running optimized ads but reassures beginners that they can start without them. She introduces a practical method for building an audience and testing ad copy with low-budget ads, highlighting that this helps businesses "warm up" their account and prepare for more extensive campaigns later. Her recommendations are designed for both newcomers and established businesses, emphasizing continuous audience building and message testing to refine their advertising strategies.

Key Takeaways:

• Creating a Facebook ad account and launching small-budget ads can effectively build an audience and test messaging.
• You don't need a Facebook pixel or a website to start running basic audience-targeting ads.
• Regularly running ads helps establish your business's legitimacy on Facebook and builds valuable data for future campaigns.
• Testing different headlines and ad copy on a budget can provide early insights into what resonates with your target audience.
• Stacy offers a detailed blueprint to guide newcomers through the process of setting up initial ads without unnecessary expenses.

Notable Quotes:

• "It's okay, because this is a great time to…start running ads for getting an audience."
• "These ads…will build up an audience…just basically warming up your account for just a few dollars a day."
• "Even clients…that have established businesses…they still run these kinds of ads."
• "You might feel like you waste money and nobody wants to be giving Zuck money for no reason, am I right?"

Tune in to delve deeper into these tips from Stacey Kopitz, particularly if you're navigating the complex world of Facebook advertising for the first time or seeking to enhance your ad approach. Subscribe for more actionable insights and never miss another episode of effective advertising strategies with "Facebook Ads Quick Tips."

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Take the Quiz!

Episode Summary:

In this engaging episode, the discussion centers on the common pitfalls in tracking digital advertising campaigns and the importance of understanding key performance metrics. 

Stacy goes  into why many advertisers feel their ads aren't working, highlighting the significance of tracking the right data. She offers insights into the misconception surrounding the return on ad spend (ROAS) and stress that not every campaign can be measured by this metric, similar to expecting a fish count without having fished. 

This clarifies the need to set realistic expectations and objectives for every advertising campaign.

 The episode concludes with valuable steps on customizing reports in Facebook Ads Manager to ensure accurate data analysis, further enhancing the listener's knowledge and confidence in managing ad campaigns.

Key Takeaways:

• Understanding the right metrics to track is crucial for determining ad effectiveness.
• Return on ad spend (ROAS) may not apply to all campaigns; knowing your campaign goals is key.
• Beginners should focus on affordable campaigns like traffic or video view campaigns with appropriate metrics.
• Customizing your columns in Facebook Ads Manager is essential for an accurate understanding of your campaign data.

Notable Quotes:

• “You're not looking at the right metrics. The best way to know what metrics you need is to understand your campaign objective.”
• “Not every campaign you can track and base any decisions on ROAS.”
• “I'm going to give you just a short, a short demonstration… you can customize what results you want to see.”

Resources:

• Facebook Ads Manager: Link to Facebook Ads Manager (URL provided for context)
• Stacy's Quiz GPT  for advertising readiness 

Listeners are encouraged to tune into the full episode to gain deeper insights into optimizing ad campaigns and to explore upcoming episodes for more expert guidance on effective advertising strategies.

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Episode Summary:

In this episode of "Facebook Ads Quick Tips," Stacy Covitz addresses the challenges and opportunities that new advertisers typically encounter, Stacy equips listeners with the knowledge needed to avoid common pitfalls and make informed decisions about their ad strategies.

Stacy emphasizes the importance of warming up your Facebook ad account before you are fully ready to launch significant campaigns. She explains that early engagement with low-cost ads can prevent unforeseen issues, such as account flags or processing delays, when you are ready to scale.

Utilizing Facebook's pixel to gather valuable data is crucial in this initial phase.

Stacy guides listeners through maintaining consistency in their ad creative and testing audience engagement early on to optimize future results.

Key Takeaways:

• Warm Up Your Account: Start with low-cost ads to build credibility and gather data, crucial for avoiding issues like account flags.
• Understand Account Limits: New accounts have spending caps which might affect your campaign strategy.
• Consistent Messaging: Ensure your ad content aligns with your business to avoid misleading potential customers.
• Engage and Test Early: Regularly test different messages and audience demographics to see what resonates best.
• Patience is Key: Ad success is a long-term endeavor; keep learning and adapting your strategy for sustainable growth.

Notable Quotes:

• "Facebook Meta… doesn't trust strangers. And that makes sense, right?"
• "If you wait until you are ready… there's a good chance you're going to be surprised, .."
• "Get your pixel seasoned. Spend $2 a day."
• "Engagement matters… the more you do that, the better your ads are going to perform."
• "It's a marathon, not a sprint."

Resources:

• For more insights from Stacy Covitz, consider exploring additional episodes of the "Facebook Ads Quick Tips" podcast.
• Check out previous episodes for a deeper understanding of  Facebook pixel utilization and ad account management.

Engage further by listening to the full episode, and don't miss upcoming episodes for more invaluable tips from Stacy as you navigate the ever-evolving landscape of Facebook advertising.

Stay tuned and follow the show for more expert advice brought to you weekly!

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Episode Summary:

In this episode of "Tips," Stacy Covitz dives into the frequent challenges posed by ever-evolving Facebook Ads Manager features. Addressing both newcomers and seasoned ad professionals, Stacy candidly shares her frustrations and insights on adapting to recent changes in the platform's functionality. With a keen focus on three specific updates, she provides practical strategies and solutions to streamline ad creation processes.

Key Takeaways:

• The elimination of the quick duplicate feature in Ads Manager significantly increases the time required to create ad campaigns.
• Automatic inclusion of site links in ads poses a repetitive task, disrupting the ad creation process.
• The default setting for AI enhancements in ad creatives can mislead new users and limit control over ad campaigns.
• Understanding the intricacies of each new feature is crucial to maintaining control and achieving better ad performance results.

Notable Quotes:

• "Maybe Meta doesn't want us to have control anymore."
• "The AI enhancements that seem to be intentionally trying to trick us."

Resources:

• Meta Ads Video Screen Recordings: Coming Soon!
•  Stacy mentions providing screen recordings to illustrate the discussed changes in Facebook Ads Manager.

Stay tuned for more insightful discussions in future episodes and be sure to dive into the full episode for detailed tips and strategies to navigate Facebook Ads Manager effectively.

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Resources:
Quiz:  Are you ready to hire an ad agency

Grab my free resource to set up your Facebook ad account!

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Episode Summary:

In this episode of "Facebook Ads Quick Tips," Stacy Covitz sheds light on the core functionalities and limitations of Facebook and Instagram ads, equipping online business owners with the knowledge to effectively leverage these tools. Stacy underscores the importance of managing expectations around ad campaigns, ensuring listeners understand what ads can and cannot achieve. Her insights steer business owners towards realistic goals, fostering better decision-making in their advertising endeavors.

Key Takeaways:

• Facebook and Instagram ads effectively drive traffic and expand brand awareness, but their success hinges on a sound business strategy.
• Properly aligned expectations are crucial; ads enhance existing sales funnels but cannot independently generate sales or fix inherent business issues.
• Ads can target specific demographics, facilitating refined audience engagement for better marketing results.
• The job of ads is to direct users to a business's sales platform; the responsibility of conversion lies with the business owner.
• A strategic follow-up, such as lead nurturing, is essential to capitalize on the audience's interest generated by ads.

Notable Quotes:

• "Ads will improve or enhance whatever you already have going on."
• "ADS are the driving force to get traffic, more people to see what you have."
• "Ads won't get people to buy your product; it’s your job to sell the product."
• "Ads can’t fix something that’s not working."
• "Ads aren't designed to always make you money"

Stacy Covitz is a Meta Ads Strategist who dedicates her career to helping online business owners navigate the complexities of Facebook advertising. With extensive experience in the digital marketing space, Stacy specializes in simplifying the often overwhelming process of utilizing Facebook ads to boost online business success. Her expertise allows her to provide actionable insights and strategies that aim to optimize ad performance

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Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Quiz: 

Are you ready to hire an ad agency

Grab my free resource to set up your Facebook ad account!

Connect on Instagram

Connect on LinkedIn

Episode Summary:

Boosting Facebook posts versus using Facebook Ads Manager. Listeners will gain firsthand insights about the misconceptions around post boosting and why it often leaves business owners feeling shortchanged. Stacy aims to clarify doubts and provide clarity on how these features differ in terms of purpose and outcome.

Through a detailed breakdown, Stacy highlights why boosting posts might not be the most effective strategy for those seeking tangible business results like sales and lead generation. Stacy explains how going through Facebook Ads Manager provides precision targeting, substantial metrics, and specific objectives tailored towards generating stronger results.

Ultimately, the episode serves to equip listeners with knowledge on making informed decisions when investing in Facebook advertising.

Key Takeaways:

• Boosting Facebook posts primarily increases visibility and engagement, but rarely leads to sales or business growth opportunities.
• For sales-oriented objectives, using Facebook Ads Manager is critical since it enables targeting people likely to purchase and delivers controllable insights through detailed metrics.
• Many business owners mistakenly believe boosting posts equates to running Facebook ads, leading to unmet expectations regarding returns.
• Understanding the capabilities of Facebook Ads Manager allows for crafting targeted ad campaigns with clear and measurable objectives.
• There's a widespread misconception about the actual benefits of boosting, often resulting from Facebook's enticing prompts.

Notable Quotes:

• "Boosting a post isn't the worst thing in the world you could do, but there are reasons why it's not a great idea in most cases."
• "When you do Facebook ad ads, you are actually going into Facebook Ads Manager, which is this very robust platform."
• "You could specifically set up an ad inside ads manager for sales…find me people that buy things."
• "I feel like maybe you were misinformed. That's my little short explanation."

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Resources:

Quiz: 

Are you ready to hire an ad agency

Grab my free resource to set up your Facebook ad account!

Connect on Instagram

Connect on LinkedIn

Stacy provides expert insights on the essential questions to ask prospective service providers, ensuring that your expectations align and that the ads specialist's services meet your business needs.

As online business owners grapple with the intricacies of Facebook ads, Stacy emphasizes the importance of understanding what's included in the service package. She discusses the potential challenges related to technical setups, creative design, and copywriting—elements crucial to effective Facebook advertising. 

Communication and staying current with ad policy changes are central themes, highlighting the need for a service provider who is not only a skilled communicator but also updated with the latest trends and AI developments in social media marketing.

Key Takeaways:

• Understand what services are included in the Facebook Ads package, focusing on tech setup, creative design, and copywriting.
• Evaluate the communication style and frequency to ensure it aligns with your preferences and ensures your questions are answered effectively.
• Confirm that the ads manager stays updated on Facebook ad policies, strategy changes, and trends, including AI advancements.
• Hiring a Facebook Ads manager necessitates due diligence to avoid outdated strategies detrimental to your campaign success.
• Clear communication and a thorough understanding of the services offered can lead to better advertisement outcomes and satisfaction.

Notable Quotes:

• "What is included in the service? Because there are so many facets to running Facebook ads, you want to know what you're getting."
• "Communication is not something a lot of people might think of when they're going to hire somebody."
• "Make sure that they are up to date on what's happening in the market."
• "The last thing you want is a 2018 Facebook ad campaign in 2025, because it's night and day."

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Episode Summary:

In this engaging episode of "Facebook Ads Quick Tips," listeners are guided through the critical decision of whether to manage their own Facebook ads or hire a professional. 

Stacy offers a firsthand account of the pros and cons associated with both- aiming to empower business owners to make informed choices for their unique circumstances.

Key Takeaways:

DIY

• Cost Savings: Managing your own Facebook ads can save money upfront by avoiding professional fees.
• Control and Learning: Doing it yourself allows for greater control over campaigns and data while facilitating valuable skill acquisition.

Hiring a professional

• Platform Complexity: Facebook's platform can be overwhelming due to constant changes and a steep learning curve.
• Professional Expertise: Hiring an expert can deliver better results through advanced strategies and insights, though it requires surrendering some control and trust.

Notable Quotes:

• "And holy cow, how does that process even work?"
• "I love learning. I'm a lifelong learner and I love to get into tech and back ends of processes and figure stuff out."
• "If you hire the right person, the right expert, you're going to get better results, there's no doubt."
• "Trust is a big, a big reason why you wouldn't want to hire someone."
• "I don't want anything to do with this. I tried it and it is just, it's just so confusing."

Stacy Covitz is a Meta Ads Strategist who dedicates her career to helping online business owners navigate the complexities of Facebook advertising. With extensive experience in the digital marketing space, Stacy specializes in simplifying the often overwhelming process of utilizing Facebook ads to boost online business success. Her expertise allows her to provide actionable insights and strategies that aim to optimize ad performance

Quiz: 

Are you ready to hire an ad agency

Grab my free resource to set up your Facebook ad account!

Connect on Instagram

Connect on LinkedIn

Get The Scoop

Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Episode Summary:

Welcome to another episode of Facebook Ads Quick Tips with Meta Ads Strategist, Stacy Covitz. This week, Stacy presents a continuation of her previous episode, sharing why some businesses find themselves disappointed with their Facebook ad results. 

 She carefully outlines common errors, providing listeners with valuable knowledge to elevate their ad campaigns and make informed decisions.

In today’s episode, Stacy elaborates on three more reasons businesses might feel upset by their Facebook ad outcomes. 

She emphasizes the importance of understanding the quality of leads over mere cost, pointing out that cheap leads might not always translate to sales. Stacy discusses the necessity of appropriate ad spend and how under-budgeting can hinder reaching desired results. She also addresses the crucial role of landing page optimization, ensuring that it aligns with the audience's expectations set by the advertisement. Through practical advice and expert tips, Stacy aims to guide listeners in refining their strategies for better results.

Key Takeaways:

1. Focus on lead quality over cost; a low cost per lead doesn't necessarily mean effective leads.
2. Adequate daily ad spend is crucial to achieving satisfactory advertising results.
3. A cohesive landing page that aligns with your ad is essential for converting leads to sales..
4. Regularly review and optimize your landing page to ensure it communicates effectively with the intended audience.

Notable Quotes:

• "The truth is, not all leads are good leads."
• "A cheap lead doesn't necessarily mean a good lead."
• "If you're not spending enough money per day on your ads, you're going to end up being disappointed.

Resources:

Didn’t hear Part 1?

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Stacy Covitz is a Meta Ads Strategist who dedicates her career to helping online business owners navigate the complexities of Facebook advertising. With extensive experience in the digital marketing space, Stacy specializes in simplifying the often overwhelming process of utilizing Facebook ads to boost online business success. Her expertise allows her to provide actionable insights and strategies that aim to optimize ad performance

Get The Scoop

Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

In this episode of Facebook Ads Quick Tips, host Stacy Covitz dives into three crucial factors that could be undermining your Facebook advertising success and wasting your hard-earned budget.

 If you're an online business owner looking to improve your ad strategy without feeling overwhelmed, this episode is a must-listen. Stacy emphasizes the importance of choosing the right advertising objective, avoiding the pitfalls of boosting posts, and exercising the patience needed for Facebook's algorithm to work its magic.

3 Mistakes that waste your money

1. Choosing the wrong objective- the algorithm is set up to find people that are ready to do what you’re asking. Engagement? They will engage. Traffic? They’ll visit. Sales? They’re ready to buy if the offer is good. 
2. Boosting Posts- This is oftentimes a popup that entices people to do it without knowing exactly what to expect. Don’t fall for it. 
3. Not waiting long enough to optimize- in 2025 you can expect a new ad campaign to take 3-7 days to fully optimize. This means making changes the next day because you don’t like what you see, wastes money because now it’s like starting all over again. 

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Part 2 next Wednesday!

Resources:
Follow Stacy Covitz on social media for more insights and tips

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Episode 3: Get Your Pixel On!

Episode Overview:
Welcome to episode 3 of The Meta Ads Quick Tips Podcast! I’m Stacy Covitz, and in today’s episode I break down everything you need to know about the Meta Pixel (or as some call it, the Facebook Pixel). I explain what this tiny piece of code does, how it starts collecting data the moment it’s installed on your website, and why setting it up now can pave the way for smarter, data-driven advertising in the future.

Key Topics I Cover:

• What is the Meta Pixel?
  I share my straightforward explanation of how this essential tool works, keeping your user privacy intact while tracking visits.
• Data Collection & Audience Insights:
  I detail how the Pixel gathers valuable insights—like demographics and visitor behavior—so you can refine your ad targeting over time.
• Early Installation Benefits:
  I explain why you should install your Pixel today, even if you’re not ready to launch ads, ensuring that you build a solid data foundation for the future.
• Addressing Privacy Concerns:
  I clear up common misconceptions by emphasizing that while the Pixel tracks interactions, it doesn’t reveal personal details about your visitors.

Resources & Links:

• My Meta Account Setup Guide

Connect with Me:

• Website: StacyCovitz.com
• Instagram: Stacy on Instagram
• LinkedIn: My LinkedIn Profile

Call to Action:
If you found today’s episode helpful, please follow, and give a 5 star rating of The Meta Ads Quick Tips Podcast on your favorite platform. 🥳🌟🥰

 I’d love to hear your thoughts and questions—feel free to reach out through my website or social media. Thanks for listening, and I can’t wait to help you level up your digital marketing game!

Stacy

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Stacy Covitz, a Meta ad strategist,  explains why every business should have its own Facebook business page. Here are the key takeaways:

• Separation from Personal Profiles: A Facebook business page is distinct from a personal profile. While a profile might have been created years ago for personal connections, a business page is specifically designed to serve business needs.
• Massive Audience: With billions of users on Facebook, having a business page ensures you can reach a huge pool of potential customers. Even if your target audience isn’t directly on Facebook, their parents or connections might be, making it valuable for nearly every business.
• Building Trust and Presence: When potential customers search for services (like a local gutter cleaning service), an active Facebook page helps establish credibility. A dormant or non-existent page might signal to customers that the business is inactive or not engaged.
• Community Engagement: A business page isn’t just for ads; it’s a platform to interact with customers through posts, contests, testimonials, and promotions. This engagement can help build a loyal community and enhance your online presence.
• Essential for Advertising: Importantly, having a Facebook page is a prerequisite for running Facebook ads. Even if you’re not planning on advertising immediately, setting up a page is a smart move for future marketing opportunities.

Stacy wraps up by encouraging business owners to set up their Facebook page—it takes only about 5–10 minutes—and reminds listeners that additional resources and tips are available in the show notes.

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In this kickoff episode of "Facebook Ads, Quick Tips," I debunk some common myths about Facebook ads being too expensive or only for big companies.

I dive into key 2024 stats that show Facebook’s massive reach and its role in how people research brands and products, highlighting why it's such a great resource for any marketing strategy. 

Thanks for tuning in, and I hope you found something you can use in your business!

Grab my free resource for step by step Meta Ad Account Set up! 

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Welcome to Facebook Ads Quick Tips! I'm Stacy Covitz—a Gen X business owner who knows that Facebook ads can be as confusing as the latest internet trend.  I'll cut through the clutter in quick, five-minute episodes that give you real, actionable advice on ad setup, budgets, trends, and more—without the usual tech overload or stale marketing talk. Plus, we toss in a bit of online culture commentary (because who doesn’t have an opinion on Zuck?) to keep things lively. Whether you’re a hands-on DIY-er or looking for a trusted voice in the ad space, this podcast is your shortcut to smarter, stress-free Facebook ads.

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Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!