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  <description><![CDATA[<p>We meet with window covering and home services industry leaders with the purpose of helping business owners compete and grow their business.</p><p><br></p><p>Premier is a leading window covering manufacturing company that is set out to do things differently. We're here to partner with dealers by providing high quality products at a lower cost than our competitors all while helping grow our dealers businesses through effective marketing.&nbsp;</p><p><br></p><p>Our podcast is here to help dealers learn more about the state of our industry, discover marketing insights, and hear from other window covering dealers on what is working in their business&nbsp;</p>]]></description>
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    <itunes:title>Episode 4 - From Remodeling Chaos to Window Covering Success</itunes:title>
    <title>Episode 4 - From Remodeling Chaos to Window Covering Success</title>
    <itunes:summary><![CDATA[Summary  In this episode of the Premier Blinds and Shades podcast, host Todd, along with Braden Jones and Greg Glover, engage in a deep conversation with Andy Morstatter, a seasoned professional in the window treatment industry. Andy shares his journey from being a general contractor to launching his own window treatment business, KC Blinds. The discussion covers the challenges he faced during his transitions, the importance of customer service, and effective strategies for lead generation an...]]></itunes:summary>
    <description><![CDATA[<p>Summary<br/><br/>In this episode of the Premier Blinds and Shades podcast, host Todd, along with Braden Jones and Greg Glover, engage in a deep conversation with Andy Morstatter, a seasoned professional in the window treatment industry. Andy shares his journey from being a general contractor to launching his own window treatment business, KC Blinds. The discussion covers the challenges he faced during his transitions, the importance of customer service, and effective strategies for lead generation and business growth. Andy emphasizes the significance of Google reviews, networking, and differentiating oneself in a competitive market. The conversation also touches on the future of the industry and the need for quality products and customer experience.<br/><br/><br/>Takeaways<br/><br/>Andy transitioned from general contracting to window treatments for a better work-life balance.<br/>The window treatment industry has less immediate pressure compared to remodeling.<br/>Google reviews are essential for credibility in the window treatment business.<br/>Networking and personal connections are crucial for generating leads.<br/>Vehicle wraps can significantly enhance visibility and brand recognition.<br/>Providing exceptional customer service sets businesses apart in a competitive market.<br/>Understanding customer needs is key to successful sales in window treatments.<br/>Offering unique products can differentiate a business from competitors.<br/>The industry is evolving with more online competition, affecting traditional dealers.<br/>Building strong relationships with manufacturers can improve customer experience. <br/><br/><br/>Titles<br/><br/>From Contractor to Window Treatment Expert: Andy&apos;s Journey<br/>Navigating the Window Treatment Industry: Insights from Andy Morstatter<br/><br/><br/>Sound bites<br/><br/>&quot;If you don&apos;t have Google reviews, you don&apos;t exist.&quot;<br/>&quot;You make or break my customer&apos;s experience.&quot;<br/>&quot;I appreciate you being on the podcast with us.&quot;<br/><br/><br/>Chapters<br/><br/>00:00 Introduction to the Premier Blinds and Shades Podcast<br/>01:03 Andy Morstatter&apos;s Journey into Window Treatments<br/>03:16 The Shift from Contracting to Window Coverings<br/>06:31 Realizing the Potential in Window Treatments<br/>09:18 Advice for New Dealers in the Industry<br/>12:16 The Importance of Networking and Reviews<br/>15:43 Marketing Strategies: Vehicle Wraps and Visibility<br/>18:57 Learning from Competition and Canvassing Strategies<br/>21:46 Guiding Customers from Appointment to Installation<br/>24:00 Differentiating in a Competitive Market<br/>30:48 Strategies for Business Growth and Industry Trends<br/>39:42 Building Collaborative Vendor Relationships<br/><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Summary<br/><br/>In this episode of the Premier Blinds and Shades podcast, host Todd, along with Braden Jones and Greg Glover, engage in a deep conversation with Andy Morstatter, a seasoned professional in the window treatment industry. Andy shares his journey from being a general contractor to launching his own window treatment business, KC Blinds. The discussion covers the challenges he faced during his transitions, the importance of customer service, and effective strategies for lead generation and business growth. Andy emphasizes the significance of Google reviews, networking, and differentiating oneself in a competitive market. The conversation also touches on the future of the industry and the need for quality products and customer experience.<br/><br/><br/>Takeaways<br/><br/>Andy transitioned from general contracting to window treatments for a better work-life balance.<br/>The window treatment industry has less immediate pressure compared to remodeling.<br/>Google reviews are essential for credibility in the window treatment business.<br/>Networking and personal connections are crucial for generating leads.<br/>Vehicle wraps can significantly enhance visibility and brand recognition.<br/>Providing exceptional customer service sets businesses apart in a competitive market.<br/>Understanding customer needs is key to successful sales in window treatments.<br/>Offering unique products can differentiate a business from competitors.<br/>The industry is evolving with more online competition, affecting traditional dealers.<br/>Building strong relationships with manufacturers can improve customer experience. <br/><br/><br/>Titles<br/><br/>From Contractor to Window Treatment Expert: Andy&apos;s Journey<br/>Navigating the Window Treatment Industry: Insights from Andy Morstatter<br/><br/><br/>Sound bites<br/><br/>&quot;If you don&apos;t have Google reviews, you don&apos;t exist.&quot;<br/>&quot;You make or break my customer&apos;s experience.&quot;<br/>&quot;I appreciate you being on the podcast with us.&quot;<br/><br/><br/>Chapters<br/><br/>00:00 Introduction to the Premier Blinds and Shades Podcast<br/>01:03 Andy Morstatter&apos;s Journey into Window Treatments<br/>03:16 The Shift from Contracting to Window Coverings<br/>06:31 Realizing the Potential in Window Treatments<br/>09:18 Advice for New Dealers in the Industry<br/>12:16 The Importance of Networking and Reviews<br/>15:43 Marketing Strategies: Vehicle Wraps and Visibility<br/>18:57 Learning from Competition and Canvassing Strategies<br/>21:46 Guiding Customers from Appointment to Installation<br/>24:00 Differentiating in a Competitive Market<br/>30:48 Strategies for Business Growth and Industry Trends<br/>39:42 Building Collaborative Vendor Relationships<br/><br/></p>]]></content:encoded>
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    <itunes:author>Premier</itunes:author>
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    <pubDate>Tue, 19 Aug 2025 10:00:00 -0400</pubDate>
    <itunes:duration>2702</itunes:duration>
    <itunes:keywords>Keywords  window treatments, business growth, customer service, lead generation, Google reviews, industry insights, entrepreneurship, marketing strategies, dealer partnerships, home improvement</itunes:keywords>
    <itunes:episode>4</itunes:episode>
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    <itunes:title>Episode 2:  Mistakes, Mission, and Momentum: How Zinga’s Scaled Big</itunes:title>
    <title>Episode 2:  Mistakes, Mission, and Momentum: How Zinga’s Scaled Big</title>
    <itunes:summary><![CDATA[Summary  In this podcast episode, the hosts discuss the journey of George Huizinga, owner of Zinga's Blinds, and his experiences in the window covering industry. They explore the importance of building relationships, scaling a business, and navigating challenges. The conversation also delves into marketing strategies, adapting to economic changes, and providing valuable advice for small business owners. The episode emphasizes the significance of teamwork, community support, and maintaining a ...]]></itunes:summary>
    <description><![CDATA[<p><b>Summary<br/></b><br/>In this podcast episode, the hosts discuss the journey of George Huizinga, owner of Zinga&apos;s Blinds, and his experiences in the window covering industry. They explore the importance of building relationships, scaling a business, and navigating challenges. The conversation also delves into marketing strategies, adapting to economic changes, and providing valuable advice for small business owners. The episode emphasizes the significance of teamwork, community support, and maintaining a focus on growth despite obstacles.<br/><br/><b>Takeaways<br/></b><br/>Building relationships is crucial for business success.<br/>Mistakes are valuable learning opportunities.<br/>Marketing strategies should be tested and measured.<br/>Having a strong team can significantly impact growth.<br/>Economic downturns can present unique opportunities.<br/>It&apos;s important to have a bias for action in business.<br/>Ignoring outside noise is essential for focus.<br/>Community support can help small businesses thrive.<br/>A good idea must be paired with the right people.<br/>Partnerships can provide a competitive edge.<br/><br/><b>Chapters<br/></b><br/>00:00 Introduction to the Podcast and Guest<br/>02:43 George&apos;s Journey into the Window Covering Industry<br/>05:22 Building a Business from the Ground Up<br/>07:48 Scaling Challenges and Hiring Decisions<br/>10:32 The Importance of Relationships and Team Dynamics<br/>13:28 Navigating Industry Challenges and Market Dynamics<br/>16:06 Reflections on Success and Mistakes<br/>18:41 Marketing Strategies and Business Growth<br/>21:18 Final Thoughts on Scaling and Future Directions<br/>28:59 Creating a Supportive Community for Dealers<br/>35:39 Empowering Employees and Building a Strong Team<br/>40:10 The Importance of Marketing in Business Growth<br/>47:14 Understanding Marketing Costs and Profitability<br/>53:47 Navigating Economic Downturns and Marketing Strategies<br/>56:51 Advice for Dealers Facing Industry Challenges<br/>59:56 Podcast-Outro.mp4<br/><br/></p><p><br/></p><p><br/></p><p><br/></p><p>Keywords<br/><br/>podcast, business growth, window covering industry, marketing strategies, entrepreneurship, scaling business, team building, economic challenges, small business advice, community support<br/><br/><br/></p>]]></description>
    <content:encoded><![CDATA[<p><b>Summary<br/></b><br/>In this podcast episode, the hosts discuss the journey of George Huizinga, owner of Zinga&apos;s Blinds, and his experiences in the window covering industry. They explore the importance of building relationships, scaling a business, and navigating challenges. The conversation also delves into marketing strategies, adapting to economic changes, and providing valuable advice for small business owners. The episode emphasizes the significance of teamwork, community support, and maintaining a focus on growth despite obstacles.<br/><br/><b>Takeaways<br/></b><br/>Building relationships is crucial for business success.<br/>Mistakes are valuable learning opportunities.<br/>Marketing strategies should be tested and measured.<br/>Having a strong team can significantly impact growth.<br/>Economic downturns can present unique opportunities.<br/>It&apos;s important to have a bias for action in business.<br/>Ignoring outside noise is essential for focus.<br/>Community support can help small businesses thrive.<br/>A good idea must be paired with the right people.<br/>Partnerships can provide a competitive edge.<br/><br/><b>Chapters<br/></b><br/>00:00 Introduction to the Podcast and Guest<br/>02:43 George&apos;s Journey into the Window Covering Industry<br/>05:22 Building a Business from the Ground Up<br/>07:48 Scaling Challenges and Hiring Decisions<br/>10:32 The Importance of Relationships and Team Dynamics<br/>13:28 Navigating Industry Challenges and Market Dynamics<br/>16:06 Reflections on Success and Mistakes<br/>18:41 Marketing Strategies and Business Growth<br/>21:18 Final Thoughts on Scaling and Future Directions<br/>28:59 Creating a Supportive Community for Dealers<br/>35:39 Empowering Employees and Building a Strong Team<br/>40:10 The Importance of Marketing in Business Growth<br/>47:14 Understanding Marketing Costs and Profitability<br/>53:47 Navigating Economic Downturns and Marketing Strategies<br/>56:51 Advice for Dealers Facing Industry Challenges<br/>59:56 Podcast-Outro.mp4<br/><br/></p><p><br/></p><p><br/></p><p><br/></p><p>Keywords<br/><br/>podcast, business growth, window covering industry, marketing strategies, entrepreneurship, scaling business, team building, economic challenges, small business advice, community support<br/><br/><br/></p>]]></content:encoded>
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    <itunes:author>Premier</itunes:author>
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    <pubDate>Fri, 30 May 2025 13:00:00 -0400</pubDate>
    <itunes:duration>3612</itunes:duration>
    <itunes:keywords>Keywords  podcast, business growth, window covering industry, marketing strategies, entrepreneurship, scaling business, team building, economic challenges, small business advice, community support</itunes:keywords>
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    <itunes:title>The Premier Podcast Mission - Why are We Doing This?</itunes:title>
    <title>The Premier Podcast Mission - Why are We Doing This?</title>
    <itunes:summary><![CDATA[In the inaugural episode of The Premier Podcast, Todd Green and Braden Jones discuss the mission of Premier Blinds and Shades, which is to support independent dealers in the window covering industry. They share the origin story of the company, highlighting its growth from a small business to a significant player in the market. The conversation emphasizes the importance of quality control, the unique value proposition of partnering with dealers, and the consulting services offered to help busi...]]></itunes:summary>
    <description><![CDATA[<p>In the inaugural episode of The Premier Podcast, Todd Green and Braden Jones discuss the mission of Premier Blinds and Shades, which is to support independent dealers in the window covering industry. They share the origin story of the company, highlighting its growth from a small business to a significant player in the market. The conversation emphasizes the importance of quality control, the unique value proposition of partnering with dealers, and the consulting services offered to help businesses grow. The episode concludes with a call to action for listeners to engage with the podcast and the company.<br/><br/></p><p><b>Takeaways</b><br/><br/></p><ul><li>The Premier Podcast aims to support independent dealers.</li><li>The company focuses on true partnerships with dealers.</li><li>Quality control is a major issue in the industry.</li><li>Premier tracks a 2% mistake rate, significantly lower than competitors.</li><li>Consulting services help dealers grow their businesses.</li><li>Building a community of dealers is essential for success.</li><li>The podcast will feature insights from various industry leaders.</li><li>Listeners can save real money by partnering with Premier.</li><li>The goal is to create a supportive network for dealers.</li></ul><p><br/><b>Chapters</b><br/><br/>00:00 Introduction to the Premier Podcast<br/>00:57 The Purpose of the Premier Podcast<br/>02:03 The Origin Story of Premier Blinds and Shades<br/>04:34 Identifying Industry Challenges<br/>08:35 The Vision for Premier Blinds and Shades<br/>12:02 The Three-Legged Stool of Premier&apos;s Success<br/>17:20 Quality Control and Mistake Rates<br/>21:38 Consulting and Supporting Dealers<br/>26:03 Building a Community of Dealers<br/><br/><br/></p>]]></description>
    <content:encoded><![CDATA[<p>In the inaugural episode of The Premier Podcast, Todd Green and Braden Jones discuss the mission of Premier Blinds and Shades, which is to support independent dealers in the window covering industry. They share the origin story of the company, highlighting its growth from a small business to a significant player in the market. The conversation emphasizes the importance of quality control, the unique value proposition of partnering with dealers, and the consulting services offered to help businesses grow. The episode concludes with a call to action for listeners to engage with the podcast and the company.<br/><br/></p><p><b>Takeaways</b><br/><br/></p><ul><li>The Premier Podcast aims to support independent dealers.</li><li>The company focuses on true partnerships with dealers.</li><li>Quality control is a major issue in the industry.</li><li>Premier tracks a 2% mistake rate, significantly lower than competitors.</li><li>Consulting services help dealers grow their businesses.</li><li>Building a community of dealers is essential for success.</li><li>The podcast will feature insights from various industry leaders.</li><li>Listeners can save real money by partnering with Premier.</li><li>The goal is to create a supportive network for dealers.</li></ul><p><br/><b>Chapters</b><br/><br/>00:00 Introduction to the Premier Podcast<br/>00:57 The Purpose of the Premier Podcast<br/>02:03 The Origin Story of Premier Blinds and Shades<br/>04:34 Identifying Industry Challenges<br/>08:35 The Vision for Premier Blinds and Shades<br/>12:02 The Three-Legged Stool of Premier&apos;s Success<br/>17:20 Quality Control and Mistake Rates<br/>21:38 Consulting and Supporting Dealers<br/>26:03 Building a Community of Dealers<br/><br/><br/></p>]]></content:encoded>
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    <itunes:author>Premier</itunes:author>
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    <pubDate>Thu, 06 Mar 2025 10:00:00 -0500</pubDate>
    <itunes:duration>1696</itunes:duration>
    <itunes:keywords>Premier Podcast, window covering industry, business growth, marketing strategies, quality control, dealer support, community building, consulting services, industry insights, Premier Blinds and Shades</itunes:keywords>
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