Coffees & Content | Marketing, Social Media & Digital Strategy Podcast Sat, 03 Oct 2026 14:00:01 -0400 https://wwwthesocialcollective.co.nz/coffees-and-content en-nz © 2026 Coffees & Content | Marketing, Social Media & Digital Strategy Podcast yes d08fa51c-a548-587d-8452-b50d58b3d8c6 info@thesocialcollective.co.nz Loren Tomlinson | The Social Collective, Marketing & Social Media episodic false Coffees & Content | What's Actually Working in Marketing Right Now


If you want straight-to-the-point marketing insights you can actually use, you're in the right place.


Hosted by Loren Tomlinson, founder of The Social Collective, international speaker, and social media strategist. Loren and her team run marketing every week for service businesses across NZ and Australia. The ads, the content, the email, all of it. This podcast is where they report back.


Coffees & Content covers what's working right now, what's changed, and what they'd do differently, straight from inside the accounts. Expect real talk on the digital space, the strategies delivering results this week, and honest conversations about what it actually takes to make marketing perform.


No fluff. No textbook advice. Just the stuff that matters, from people doing the job in real time.


Grab a coffee, hit play, and let's get into it.


🎙️ Presented by The Social Collective. Follow & connect: @loren.thesocialcollective

]]> Buzzsprout (https://www.buzzsprout.com) social media, digital marketing, marketing strategy, social media marketing, paid ads, content marketing, email marketing, marketing podcast Loren Tomlinson | The Social Collective, Marketing & Social Media info@thesocialcollective.co.nz https://storage.buzzsprout.com/4crodmkg7p62rufic1efw1yxk3tf?.jpg Coffees & Content | Marketing, Social Media & Digital Strategy Podcast https://wwwthesocialcollective.co.nz/coffees-and-content Loren Tomlinson Your Competitors Can Copy Everything ... Except This with Britt Austin Your Competitors Can Copy Everything ... Except This with Britt Austin Your competitors can copy your product, your pricing, your website and your content. There's one thing they'll never be able to copy, and most small businesses aren't using it.

This week I'm joined by Britt Austin, founder of State of Brand. Britt has spent 18 years building brands at Chobani, EA Sports, Apple, Rebel, Puma and Who Is Elijah. She's launched a yoghurt brand from the back of a fridge van, helped drive Puma's running comeback, and now helps founders build brands people obsess over.

In this episode we cover:

  • The one thing your competitors can't copy, and how to use it
  • Why your brand is what your customer thinks, not what you think
  • The one-sentence test every brand and founder needs to pass
  • The step most businesses skip, and why it leaves them guessing
  • Why one spray of perfume beats ten ads
  • Why reach from trends is rented, not earned
  • Why Britt would choose a creator with 500 followers over one with 500,000
  • Your homework for this week

If your brand feels like it blends in with everyone else's, this one's for you.

Find Britt:

  • Britt on IG: https://www.instagram.com/brittaustin/
  • State of Brand on IG: https://www.instagram.com/stateofbrand.co/
  • https://www.statesofbrand.com/

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Your competitors can copy your product, your pricing, your website and your content. There's one thing they'll never be able to copy, and most small businesses aren't using it.

This week I'm joined by Britt Austin, founder of State of Brand. Britt has spent 18 years building brands at Chobani, EA Sports, Apple, Rebel, Puma and Who Is Elijah. She's launched a yoghurt brand from the back of a fridge van, helped drive Puma's running comeback, and now helps founders build brands people obsess over.

In this episode we cover:

  • The one thing your competitors can't copy, and how to use it
  • Why your brand is what your customer thinks, not what you think
  • The one-sentence test every brand and founder needs to pass
  • The step most businesses skip, and why it leaves them guessing
  • Why one spray of perfume beats ten ads
  • Why reach from trends is rented, not earned
  • Why Britt would choose a creator with 500 followers over one with 500,000
  • Your homework for this week

If your brand feels like it blends in with everyone else's, this one's for you.

Find Britt:

  • Britt on IG: https://www.instagram.com/brittaustin/
  • State of Brand on IG: https://www.instagram.com/stateofbrand.co/
  • https://www.statesofbrand.com/

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | The Social Collective, Marketing & Social Media Buzzsprout-19898091 Sun, 04 Oct 2026 07:00:00 +1300 2958 6 9 full false "Going Viral Is the Easy Part" - Live Panel From The Social Summit "Going Viral Is the Easy Part" - Live Panel From The Social Summit Grab that morning cup of coffee, because this one's a little different, it's live from The Social Summit Sydney.

I got to host the final panel of the day, Viral by Design: Building Brands That Break Through, with three women who've each cracked vitality in completely different ways: Lia Georgiantis from Girls with Gems and Sneaky Link, Sarah Forrai from Contour Cube, and Isabella Lynden from VIVE Management.

We got into what actually happens after a piece of content goes viral, because getting the views was never the hard part. In this episode:

  • Sarah's "hook trifecta" and how she reverse-engineers vitality from content that's already working
  • What happened the morning Kendall Jenner posted about Contour Cube, and what they did in the 48 hours after to actually capitalise on it
  • Lia's $99 "boob job tank" and why she believes a great product without marketing is basically nothing
  • Why Lia filmed an entire fake trip to Europe before AI made that easy, and why it worked
  • How Isabella decides which creators have real staying power versus a single viral moment
  • The uncomfortable truth about Meta ads: "if you think other people are killing it on ads, they're probably petrified too"
  • Why copying a competitor's viral moment is the fastest way to kill your own brand's identity
  • The line every founder on this panel repeated: nail your founder story, then don't be afraid to repeat it

If you've ever had a piece of content take off and had no idea what to do next, or you're stuck trying to reverse-engineer someone else's success instead of building your own, this conversation is for you.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Grab that morning cup of coffee, because this one's a little different, it's live from The Social Summit Sydney.

I got to host the final panel of the day, Viral by Design: Building Brands That Break Through, with three women who've each cracked vitality in completely different ways: Lia Georgiantis from Girls with Gems and Sneaky Link, Sarah Forrai from Contour Cube, and Isabella Lynden from VIVE Management.

We got into what actually happens after a piece of content goes viral, because getting the views was never the hard part. In this episode:

  • Sarah's "hook trifecta" and how she reverse-engineers vitality from content that's already working
  • What happened the morning Kendall Jenner posted about Contour Cube, and what they did in the 48 hours after to actually capitalise on it
  • Lia's $99 "boob job tank" and why she believes a great product without marketing is basically nothing
  • Why Lia filmed an entire fake trip to Europe before AI made that easy, and why it worked
  • How Isabella decides which creators have real staying power versus a single viral moment
  • The uncomfortable truth about Meta ads: "if you think other people are killing it on ads, they're probably petrified too"
  • Why copying a competitor's viral moment is the fastest way to kill your own brand's identity
  • The line every founder on this panel repeated: nail your founder story, then don't be afraid to repeat it

If you've ever had a piece of content take off and had no idea what to do next, or you're stuck trying to reverse-engineer someone else's success instead of building your own, this conversation is for you.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | The Social Collective, Marketing & Social Media Buzzsprout-19870911 Mon, 28 Sep 2026 09:00:00 +1300 3145 6 8 full false What Australia's Top Brands Know About Going Viral What Australia's Top Brands Know About Going Viral Just back from Sydney, recording this two days out from The Social Summit while it's all still fresh. Audio only this week, and it's the honest download.

We flew over, took the signage, the cameras and the mics, hosted the networking drinks and closed out the day with the final panel. This episode is what I brought home with me.

What we're covering:

  • Why the rooms that scare you are the ones worth walking into, and what showing up at that first conference actually turned into
  • What three founders with repeat viral moments know that most brands don't
  • AI, strategy, and the line between the two
  • Paid or organic: which lever to pull, and when pulling the wrong one too early tanks the whole thing
  • The market research step nearly everyone skips
  • What's coming next on the podcast, including Britt Austin from State of Brand

Hit play, and follow the show so next week's episode lands in your feed.

Come say hi on Instagram @coffeesandcontentpod, tell us who you want to hear from next.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Just back from Sydney, recording this two days out from The Social Summit while it's all still fresh. Audio only this week, and it's the honest download.

We flew over, took the signage, the cameras and the mics, hosted the networking drinks and closed out the day with the final panel. This episode is what I brought home with me.

What we're covering:

  • Why the rooms that scare you are the ones worth walking into, and what showing up at that first conference actually turned into
  • What three founders with repeat viral moments know that most brands don't
  • AI, strategy, and the line between the two
  • Paid or organic: which lever to pull, and when pulling the wrong one too early tanks the whole thing
  • The market research step nearly everyone skips
  • What's coming next on the podcast, including Britt Austin from State of Brand

Hit play, and follow the show so next week's episode lands in your feed.

Come say hi on Instagram @coffeesandcontentpod, tell us who you want to hear from next.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | The Social Collective, Marketing & Social Media Buzzsprout-19831847 Sun, 20 Sep 2026 11:00:00 +1200 1661 6 7 full false When Things Get Quiet, STOP Comparing Your Business! When Things Get Quiet, STOP Comparing Your Business! Leads slow down. Proposals stall. And we start convincing ourselves that our whole strategy is broken. In the first ever episode recorded at TSC Studios, I'm unpacking what's really happening when business feels quiet, and why our instinct to scroll social media for answers usually makes it worse.

In this episode we'll chat through:

  • Why turning to social media in tough moments turns into comparison, not inspiration
  • The difference between an actual strategy problem and a confidence problem
  • Why the "highlight reel" we're comparing ourselves to is hiding a much messier reality
  • What to do instead when things feel tough

If you've ever panicked when the leads went quiet, this one's for you.

🎧 Listen now and follow along for more from inside our brand new studio.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Leads slow down. Proposals stall. And we start convincing ourselves that our whole strategy is broken. In the first ever episode recorded at TSC Studios, I'm unpacking what's really happening when business feels quiet, and why our instinct to scroll social media for answers usually makes it worse.

In this episode we'll chat through:

  • Why turning to social media in tough moments turns into comparison, not inspiration
  • The difference between an actual strategy problem and a confidence problem
  • Why the "highlight reel" we're comparing ourselves to is hiding a much messier reality
  • What to do instead when things feel tough

If you've ever panicked when the leads went quiet, this one's for you.

🎧 Listen now and follow along for more from inside our brand new studio.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | The Social Collective, Marketing & Social Media Buzzsprout-19795369 Sun, 13 Sep 2026 13:00:00 +1200 1850 6 6 full false You Don't Need a Unicorn! How to Know What Marketing Help You Actually Need You Don't Need a Unicorn! How to Know What Marketing Help You Actually Need Every founder and marketing manager I talk to hits the same wall eventually. It's not budget. It's not trust. It's not even whether outsourcing is the right call. It's simply not knowing what's actually missing before they go and hire.

In this episode, I'm unpacking:

  • Why "should I get help" is the wrong question, and what the real one is
  • The difference between needing strategy and needing execution, and why most people can't tell which one they're short on
  • Why hiring one person to do it all almost never works, and what to look for instead
  • A real story from my own business, including the hire that taught me the hard way why senior and junior support need to be separated
  • A simple gut-check for figuring out what your business needs before you write the next job ad

If you've ever felt like you have too much on your plate but couldn't put your finger on exactly what to hand off, press play.

Follow @coffeesandcontentpod for more, and find me at @loren.thesocialcollective.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Every founder and marketing manager I talk to hits the same wall eventually. It's not budget. It's not trust. It's not even whether outsourcing is the right call. It's simply not knowing what's actually missing before they go and hire.

In this episode, I'm unpacking:

  • Why "should I get help" is the wrong question, and what the real one is
  • The difference between needing strategy and needing execution, and why most people can't tell which one they're short on
  • Why hiring one person to do it all almost never works, and what to look for instead
  • A real story from my own business, including the hire that taught me the hard way why senior and junior support need to be separated
  • A simple gut-check for figuring out what your business needs before you write the next job ad

If you've ever felt like you have too much on your plate but couldn't put your finger on exactly what to hand off, press play.

Follow @coffeesandcontentpod for more, and find me at @loren.thesocialcollective.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | The Social Collective, Marketing & Social Media Buzzsprout-19758030 Sun, 06 Sep 2026 07:00:00 +1200 1685 6 5 full false The Questions Everyone's Actually Asking About AI The Questions Everyone's Actually Asking About AI We opened the floor at our Cocktails and Conversations event and let a room full of business owners ask the panel anything. What came out was way more honest than we expected.

This week's episode is that Q&A, in full.

What's covered:

  • Choosing between Claude, Gemini, ChatGPT and Copilot
  • What actually happens once a client's face or product photo goes into AI
  • Handling clients who think a $40 plan replaces a marketing team
  • Skill poisoning, and why that free download isn't as free as it looks
  • Getting your business found and recognised by AI, not just Google
  • Building an AI policy that doesn't need rewriting every month
  • Protecting creative work from screenshot plagiarism
  • Staying a critical thinker when AI is doing more of the thinking

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> We opened the floor at our Cocktails and Conversations event and let a room full of business owners ask the panel anything. What came out was way more honest than we expected.

This week's episode is that Q&A, in full.

What's covered:

  • Choosing between Claude, Gemini, ChatGPT and Copilot
  • What actually happens once a client's face or product photo goes into AI
  • Handling clients who think a $40 plan replaces a marketing team
  • Skill poisoning, and why that free download isn't as free as it looks
  • Getting your business found and recognised by AI, not just Google
  • Building an AI policy that doesn't need rewriting every month
  • Protecting creative work from screenshot plagiarism
  • Staying a critical thinker when AI is doing more of the thinking

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | The Social Collective, Marketing & Social Media Buzzsprout-19722911 Sun, 30 Aug 2026 13:00:00 +1200 2532 6 4 full false 603: Live From Cocktails & Conversations: The AI Panel 603: Live From Cocktails & Conversations: The AI Panel It's finally here. The Cocktails & Conversations panel, live and recorded, is Part 1 of a two part drop, and it's everything you were in the room for or heard about after.

Karrina Mountfort (The AI Assembly) and Angela March (Brainchild) join me for the full panel conversation. We got into the AI mistake that can wipe your business in seconds, why your brand now needs to be visible and credible to AI systems, not just to people, and where each of us still refuses to let AI anywhere near the decision.

This one covers:

  • The full live panel from Cocktails & Conversations, finally on the feed
  • The AI mistake that can wipe your business in seconds, and how to protect yourself
  • Why AI visibility and credibility now matter as much as SEO ever did
  • Where each of us draws the line on human judgment

Part 2 drops next week: the audience Q&A from the same night.

Listen to Part 1 now.

This episode is proudly sponsored by Frankly Podcasting, helping female founders, entrepreneurs and creatives launch, grow and manage their podcasts. Head to franklypodcasting.co.nz to find out more.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> It's finally here. The Cocktails & Conversations panel, live and recorded, is Part 1 of a two part drop, and it's everything you were in the room for or heard about after.

Karrina Mountfort (The AI Assembly) and Angela March (Brainchild) join me for the full panel conversation. We got into the AI mistake that can wipe your business in seconds, why your brand now needs to be visible and credible to AI systems, not just to people, and where each of us still refuses to let AI anywhere near the decision.

This one covers:

  • The full live panel from Cocktails & Conversations, finally on the feed
  • The AI mistake that can wipe your business in seconds, and how to protect yourself
  • Why AI visibility and credibility now matter as much as SEO ever did
  • Where each of us draws the line on human judgment

Part 2 drops next week: the audience Q&A from the same night.

Listen to Part 1 now.

This episode is proudly sponsored by Frankly Podcasting, helping female founders, entrepreneurs and creatives launch, grow and manage their podcasts. Head to franklypodcasting.co.nz to find out more.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | The Social Collective, Marketing & Social Media Buzzsprout-19686064 Sun, 23 Aug 2026 11:00:00 +1200 2033 6 3 full false 602: Why In-Person Events Are Your Best Marketing Move 602: Why In-Person Events Are Your Best Marketing Move Fresh off hosting our own event this week, I'm talking through something I think gets dismissed way too often: showing up in person. In this episode:

  • Why in-person is having a real comeback, and why that's not nostalgia
  • The four ways we personally get in the room - hosting, sponsoring, speaking and attending - and what each one is actually for
  • Why the look and feel of your event is the difference between people scrolling past and people sharing it
  • A first look at what's coming with TSC Studios

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Fresh off hosting our own event this week, I'm talking through something I think gets dismissed way too often: showing up in person. In this episode:

  • Why in-person is having a real comeback, and why that's not nostalgia
  • The four ways we personally get in the room - hosting, sponsoring, speaking and attending - and what each one is actually for
  • Why the look and feel of your event is the difference between people scrolling past and people sharing it
  • A first look at what's coming with TSC Studios

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | The Social Collective, Marketing & Social Media Buzzsprout-19651703 Sun, 16 Aug 2026 12:00:00 +1200 1201 6 2 full false 601: Why Coffees & Content Is Back (And What Changed) 601: Why Coffees & Content Is Back (And What Changed) We're back on the mic after a couple of weeks away, and there's a reason for the hiatus, plus a name change we need to talk about. This episode is the full story behind why the show has gone back to Coffees & Content, and what's actually different this time.

In this episode:

  • Why the podcast is going back to its original name, and what changed to make it fit again
  • The one brand decision that reset everything at The Social Collective
  • What "the TSC world" means and why the agency, Studios, Academy and podcast now work as one connected thing
  • An update on TSC Studios opening this September, plus what's happening with private bookings in August
  • Why this show is now built for marketing managers, marketing assistants and founders who want to understand marketing at its core
  • The advice Loren keeps coming back to: don't stay stuck in something that no longer fits

Hit play now and follow along for what's coming next.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> We're back on the mic after a couple of weeks away, and there's a reason for the hiatus, plus a name change we need to talk about. This episode is the full story behind why the show has gone back to Coffees & Content, and what's actually different this time.

In this episode:

  • Why the podcast is going back to its original name, and what changed to make it fit again
  • The one brand decision that reset everything at The Social Collective
  • What "the TSC world" means and why the agency, Studios, Academy and podcast now work as one connected thing
  • An update on TSC Studios opening this September, plus what's happening with private bookings in August
  • Why this show is now built for marketing managers, marketing assistants and founders who want to understand marketing at its core
  • The advice Loren keeps coming back to: don't stay stuck in something that no longer fits

Hit play now and follow along for what's coming next.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | The Social Collective, Marketing & Social Media Buzzsprout-19612225 Sun, 09 Aug 2026 07:00:00 +1200 1135 6 1 full false From Face-to-Face to Follow Up - Recorded live at the NZ Winter Gift Fairs, Christchurch From Face-to-Face to Follow Up - Recorded live at the NZ Winter Gift Fairs, Christchurch In this episode, Loren shares the talk she gave at the NZ Winter Gift Fairs in Christchurch on how to keep sales coming in after customers walk away from your stall. She breaks down the three things your marketing needs (visibility, nurturing and conversion), why your email database is your biggest hidden asset, and how she uses AI to create authentic content that still sounds like you.

Grab the free 20-minute content system workbook mentioned in this episode here: https://thesocialco.myflodesk.com/20-minute-system

"The businesses that are thriving don't have to have the biggest budgets. You just need to show up consistently."

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> In this episode, Loren shares the talk she gave at the NZ Winter Gift Fairs in Christchurch on how to keep sales coming in after customers walk away from your stall. She breaks down the three things your marketing needs (visibility, nurturing and conversion), why your email database is your biggest hidden asset, and how she uses AI to create authentic content that still sounds like you.

Grab the free 20-minute content system workbook mentioned in this episode here: https://thesocialco.myflodesk.com/20-minute-system

"The businesses that are thriving don't have to have the biggest budgets. You just need to show up consistently."

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies Buzzsprout-19524647 Wed, 22 Jul 2026 06:00:00 +1200 1754 5 21 full false Why Your AI Content Sounds Like Everyone Else's (And How to Fix It) Why Your AI Content Sounds Like Everyone Else's (And How to Fix It) I was recently asked to come back and speak to a room of NZIE students about AI marketing, and I didn't hold back. This one's a proper look inside how we actually use AI at The Social Collective, not the highlight reel version.

What's covered:

  • Why treating AI like a vending machine instead of a thinking partner is the real reason content turns into "AI slop"
  • How our Senior Account Manager went from spending an entire week on client reporting each month to half a day, and what that freed her up to do instead
  • The three places AI really earns its keep in an agency: content creation, reporting and analysis, and campaign optimisation
  • Real examples from client pitch decks, training rollouts, and our weekly "thought anchor" process
  • Why I never treat AI as anything more senior than our most junior team member, and what that mindset protects

If you're in business and wondering where AI actually fits versus where it's just noise, this is a practical, no-fluff look at what's worked for us.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> I was recently asked to come back and speak to a room of NZIE students about AI marketing, and I didn't hold back. This one's a proper look inside how we actually use AI at The Social Collective, not the highlight reel version.

What's covered:

  • Why treating AI like a vending machine instead of a thinking partner is the real reason content turns into "AI slop"
  • How our Senior Account Manager went from spending an entire week on client reporting each month to half a day, and what that freed her up to do instead
  • The three places AI really earns its keep in an agency: content creation, reporting and analysis, and campaign optimisation
  • Real examples from client pitch decks, training rollouts, and our weekly "thought anchor" process
  • Why I never treat AI as anything more senior than our most junior team member, and what that mindset protects

If you're in business and wondering where AI actually fits versus where it's just noise, this is a practical, no-fluff look at what's worked for us.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies Buzzsprout-19495249 Wed, 15 Jul 2026 09:00:00 +1200 1571 5 20 full false I Didn't Open a Studio for the Reason You Think I Didn't Open a Studio for the Reason You Think The secret's finally out, TSC Studios is open. But this episode isn't really about the studio. It's about the problem it solved, and why that same problem is probably quietly stalling your marketing too.

I walk through the real decision behind opening a content and podcast studio three minutes from our office, and why it came down to one realisation: most of us don't have a discipline problem when it comes to showing up consistently, we have a friction problem. The gap between "I know I should post" and actually doing it is almost always logistics, not motivation.

In this episode:

  • Why I stopped blaming myself for inconsistency and started looking at my systems instead
  • The habit stacking approach I use every single morning (and why it works)
  • How to spot where friction is quietly costing you momentum in your own content and marketing
  • One question to ask yourself that changes everything

Press play, then go find your own friction point.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> The secret's finally out, TSC Studios is open. But this episode isn't really about the studio. It's about the problem it solved, and why that same problem is probably quietly stalling your marketing too.

I walk through the real decision behind opening a content and podcast studio three minutes from our office, and why it came down to one realisation: most of us don't have a discipline problem when it comes to showing up consistently, we have a friction problem. The gap between "I know I should post" and actually doing it is almost always logistics, not motivation.

In this episode:

  • Why I stopped blaming myself for inconsistency and started looking at my systems instead
  • The habit stacking approach I use every single morning (and why it works)
  • How to spot where friction is quietly costing you momentum in your own content and marketing
  • One question to ask yourself that changes everything

Press play, then go find your own friction point.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies Buzzsprout-19460226 Wed, 08 Jul 2026 07:00:00 +1200 911 5 19 full false No New Episode This Week (But Big News Is Coming) No New Episode This Week (But Big News Is Coming) Quick one this week, besties.

There's no new In Her Empire Era episode today, but don't panic, it's for a good reason. I've been sitting on some exciting news that deserves its own full episode next week, and I didn't want to rush it.

In the meantime, the news is dropping on social media first. Head to the @inherempireerapod Instagram or my personal account (@loren.thesocialcollective) to find out what's coming.

Full breakdown, all the details, next week's episode. See you then.

Where to find the news:

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Quick one this week, besties.

There's no new In Her Empire Era episode today, but don't panic, it's for a good reason. I've been sitting on some exciting news that deserves its own full episode next week, and I didn't want to rush it.

In the meantime, the news is dropping on social media first. Head to the @inherempireerapod Instagram or my personal account (@loren.thesocialcollective) to find out what's coming.

Full breakdown, all the details, next week's episode. See you then.

Where to find the news:

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies Buzzsprout-19434035 Thu, 02 Jul 2026 12:00:00 +1200 42 5 bonus false Coffees and Content: LinkedIn, AI Search & Getting Found in 2026 Coffees and Content: LinkedIn, AI Search & Getting Found in 2026 This week's episode is a quick but important one - recorded from the car on a busy Monday morning because some updates genuinely can't wait.

We're covering what AI is actually doing to how people find businesses right now, why your LinkedIn personal profile has become one of the most powerful visibility tools you're probably underusing, and a few rapid fire updates from the past week you need on your radar.

What's covered:

  • How LinkedIn personal profiles are now being cited by AI tools like ChatGPT, Gemini and Perplexity for business queries
  • 68% of Google searches ending without a click - and what that means for your visibility
  • The simple self-audit: keywords, email marketing, website accuracy and paid ads
  • Rapid fire: Google's Gemini Spark, Meta's AI creative tools for ads, and the big conversation at Cannes Lions

Get your tickets for our next event (13th August): https://events.humanitix.com/in-her-empire-era-presents-cocktails-and-conversations

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> This week's episode is a quick but important one - recorded from the car on a busy Monday morning because some updates genuinely can't wait.

We're covering what AI is actually doing to how people find businesses right now, why your LinkedIn personal profile has become one of the most powerful visibility tools you're probably underusing, and a few rapid fire updates from the past week you need on your radar.

What's covered:

  • How LinkedIn personal profiles are now being cited by AI tools like ChatGPT, Gemini and Perplexity for business queries
  • 68% of Google searches ending without a click - and what that means for your visibility
  • The simple self-audit: keywords, email marketing, website accuracy and paid ads
  • Rapid fire: Google's Gemini Spark, Meta's AI creative tools for ads, and the big conversation at Cannes Lions

Get your tickets for our next event (13th August): https://events.humanitix.com/in-her-empire-era-presents-cocktails-and-conversations

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies Buzzsprout-19414979 Mon, 29 Jun 2026 10:00:00 +1200 787 5 18 full false Why Your Marketing Keeps Falling Apart (And It's Got Nothing To Do With Your Content) Why Your Marketing Keeps Falling Apart (And It's Got Nothing To Do With Your Content) This week I'm sharing a piece of feedback that stopped me in my tracks - a brand new client who not only loved the content my team delivered in their very first month, but was equally impressed by the systems and processes behind how it was delivered. That feedback sparked a conversation I've been wanting to have on the mic for a while.

Because here's the truth: you can have the best content strategy in the world, but if the infrastructure behind it isn't there, your marketing will always feel harder than it needs to.

In this episode I cover:

  • Why the infrastructure behind how you deliver is part of the impression you make
  • The real reason founders stop marketing when business gets busy — and how to break that cycle
  • Why content without systems is just noise (and what to do instead)
  • The simple four-part framework I use to build a marketing system that's actually scalable
  • What good marketing infrastructure looks like - a practical checklist you can action today
  • How my team and I rebuilt TSC's entire backend over nine months and why that's directly driving our best growth yet
  • Why AI is your best friend when you're starting from scratch with systems
  • The mindset shift that changes everything: marketing is a mandatory business function, not a task you do when you have time

Mentioned in this episode:
Cocktails & Conversations - my next In Her Empire Era live panel event, Thursday 13 August, Tada Studios Auckland CBD. Early bird tickets are almost gone - grab them right here: https://events.humanitix.com/in-her-empire-era-presents-cocktails-and-conversations 

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> This week I'm sharing a piece of feedback that stopped me in my tracks - a brand new client who not only loved the content my team delivered in their very first month, but was equally impressed by the systems and processes behind how it was delivered. That feedback sparked a conversation I've been wanting to have on the mic for a while.

Because here's the truth: you can have the best content strategy in the world, but if the infrastructure behind it isn't there, your marketing will always feel harder than it needs to.

In this episode I cover:

  • Why the infrastructure behind how you deliver is part of the impression you make
  • The real reason founders stop marketing when business gets busy — and how to break that cycle
  • Why content without systems is just noise (and what to do instead)
  • The simple four-part framework I use to build a marketing system that's actually scalable
  • What good marketing infrastructure looks like - a practical checklist you can action today
  • How my team and I rebuilt TSC's entire backend over nine months and why that's directly driving our best growth yet
  • Why AI is your best friend when you're starting from scratch with systems
  • The mindset shift that changes everything: marketing is a mandatory business function, not a task you do when you have time

Mentioned in this episode:
Cocktails & Conversations - my next In Her Empire Era live panel event, Thursday 13 August, Tada Studios Auckland CBD. Early bird tickets are almost gone - grab them right here: https://events.humanitix.com/in-her-empire-era-presents-cocktails-and-conversations 

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies Buzzsprout-19388855 Wed, 24 Jun 2026 06:00:00 +1200 1753 5 17 full false The Algorithm Isn't Punishing AI. It's Punishing Sameness | Coffees & Content The Algorithm Isn't Punishing AI. It's Punishing Sameness | Coffees & Content Instagram just changed something that sounds small but changes everything for anyone creating content on the platform. And once you hear what it actually means, you'll realise this isn't just an Instagram update - it's a signal about where every platform is heading.

Here's what's covered:

  • The new Instagram "Your Algorithm" update - what it is and why topic clarity now directly affects your reach
  • Why every platform is starting to reward human, specific, real content - and penalise the generic stuff
  • The difference between using AI well and letting AI think for you
  • Why founders in particular need to be showing up as a person with a point of view
  • What kind of content is going to cut through in feeds that people have now curated themselves

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Instagram just changed something that sounds small but changes everything for anyone creating content on the platform. And once you hear what it actually means, you'll realise this isn't just an Instagram update - it's a signal about where every platform is heading.

Here's what's covered:

  • The new Instagram "Your Algorithm" update - what it is and why topic clarity now directly affects your reach
  • Why every platform is starting to reward human, specific, real content - and penalise the generic stuff
  • The difference between using AI well and letting AI think for you
  • Why founders in particular need to be showing up as a person with a point of view
  • What kind of content is going to cut through in feeds that people have now curated themselves

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies Buzzsprout-19380343 Mon, 22 Jun 2026 11:00:00 +1200 617 5 16 full false Ecommerce vs Service Marketing: What Happens After the Lead Comes In Ecommerce vs Service Marketing: What Happens After the Lead Comes In Two of our clients had some of the biggest wins of their businesses this week. And it got my team and I thinking hard about one of the biggest gaps I see in service businesses: what happens to your marketing the moment a lead arrives.

What we cover:

  • Why ecommerce and service marketing are fundamentally different
  • The customer journey moment most service businesses completely ignore
  • What TSC actually does from the moment an enquiry lands
  • The one question every service business owner needs to ask themselves
  • Event announcement: Cocktails and Conversations, Thursday 13 August, Auckland CBD

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Two of our clients had some of the biggest wins of their businesses this week. And it got my team and I thinking hard about one of the biggest gaps I see in service businesses: what happens to your marketing the moment a lead arrives.

What we cover:

  • Why ecommerce and service marketing are fundamentally different
  • The customer journey moment most service businesses completely ignore
  • What TSC actually does from the moment an enquiry lands
  • The one question every service business owner needs to ask themselves
  • Event announcement: Cocktails and Conversations, Thursday 13 August, Auckland CBD

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies Buzzsprout-19365480 Fri, 19 Jun 2026 06:00:00 +1200 1119 5 15 full false Coffees and Content: Social Media Is the Shop Front Now Coffees and Content: Social Media Is the Shop Front Now This week's episode came out on a Tuesday ... and I promise it was worth the wait.

I've just come off the back of speaking at the Christchurch Winter NZ Gift Fairs (more on that very soon), and I'm recording this before heading into an Auckland content shoot — so we're keeping it sharp. Three updates that all connect to one bigger idea: the platforms are rewarding people who show up with a clear point of view, consistently, and every post needs to earn its place on its own.

This week we cover:

  • LinkedIn's new Creator Marketplace - what it actually means for your personal brand and how TSC is already running it for clients
  • Social commerce crossing $1 trillion, and why the behaviour behind that number matters more than the number itself for service-based businesses
  • Instagram's grid reorder feature — and an honest take on whether it's actually worth your time
  • A big announcement at the end of the episode you won't want to miss

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> This week's episode came out on a Tuesday ... and I promise it was worth the wait.

I've just come off the back of speaking at the Christchurch Winter NZ Gift Fairs (more on that very soon), and I'm recording this before heading into an Auckland content shoot — so we're keeping it sharp. Three updates that all connect to one bigger idea: the platforms are rewarding people who show up with a clear point of view, consistently, and every post needs to earn its place on its own.

This week we cover:

  • LinkedIn's new Creator Marketplace - what it actually means for your personal brand and how TSC is already running it for clients
  • Social commerce crossing $1 trillion, and why the behaviour behind that number matters more than the number itself for service-based businesses
  • Instagram's grid reorder feature — and an honest take on whether it's actually worth your time
  • A big announcement at the end of the episode you won't want to miss

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies Buzzsprout-19352104 Tue, 16 Jun 2026 11:00:00 +1200 1306 5 14 full false Your Referrals Will Dry Up. Here's What to Build Now. Your Referrals Will Dry Up. Here's What to Build Now. Hot off a conversation with my senior account manager Morgan over lunch - we keep noticing the same thing with business owners we meet. Growing off referrals, feeling comfortable, and not building anything underneath it.

I wanted to get honest on the podcast this week about how TSC actually started. Because it wasn't referrals.

In this episode:

  • The real story of how TSC began (it was messy and scrappy)
  • Why a referral-based business is a privilege and a risk at the same time
  • What actually happens to every word of mouth lead if you're not nurturing them
  • What a resilient pipeline looks like … and it's simpler than you think
  • The levers to pull when referrals go quiet

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Hot off a conversation with my senior account manager Morgan over lunch - we keep noticing the same thing with business owners we meet. Growing off referrals, feeling comfortable, and not building anything underneath it.

I wanted to get honest on the podcast this week about how TSC actually started. Because it wasn't referrals.

In this episode:

  • The real story of how TSC began (it was messy and scrappy)
  • Why a referral-based business is a privilege and a risk at the same time
  • What actually happens to every word of mouth lead if you're not nurturing them
  • What a resilient pipeline looks like … and it's simpler than you think
  • The levers to pull when referrals go quiet

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies Buzzsprout-19318267 Wed, 10 Jun 2026 06:00:00 +1200 1278 5 13 full false Coffees & Content: Instagram Now Rewards Shares (And Two Other Updates You Need This Week) Coffees & Content: Instagram Now Rewards Shares (And Two Other Updates You Need This Week) This week something quietly shifted in the algorithm - and it might already be affecting your reach without you knowing.

I'm covering three updates this week that every business owner needs to understand right now, across Instagram, LinkedIn, and the broader digital landscape.

What's covered:
- Instagram's new primary success metric (it's not likes or comments anymore)
- LinkedIn's 360 Brew AI system and why engagement bait is finally getting penalised
- Why Meta is projected to overtake Google in global ad spend in 2026 - and what that means for your strategy

Hit play and bring your coffee.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> This week something quietly shifted in the algorithm - and it might already be affecting your reach without you knowing.

I'm covering three updates this week that every business owner needs to understand right now, across Instagram, LinkedIn, and the broader digital landscape.

What's covered:
- Instagram's new primary success metric (it's not likes or comments anymore)
- LinkedIn's 360 Brew AI system and why engagement bait is finally getting penalised
- Why Meta is projected to overtake Google in global ad spend in 2026 - and what that means for your strategy

Hit play and bring your coffee.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies Buzzsprout-19309714 Mon, 08 Jun 2026 13:00:00 +1200 977 5 12 full false How to Use LinkedIn to Grow Your Business in 2026 How to Use LinkedIn to Grow Your Business in 2026 If you've been sleeping on LinkedIn, this episode is your wake-up call.

This week I'm sharing a conversation I had with a potential client last week that perfectly illustrates why LinkedIn is the most underrated tool in your marketing stack - especially if you're out there doing the hard work in person and wondering why it isn't converting faster.

I break down the difference between your personal profile and your business page, why you need both, and how the two working together can keep you in someone's mind long after you've walked out of the room.

Plus I share something that happened the morning this episode dropped that is the perfect example of LinkedIn working exactly the way it should.

Connect with me on LinkedIn: Loren Tomlinson

Free marketing audit: thesocialcollective.co.nz/marketing-audit

Interested in sponsoring an IHEE event or the podcast? Email info@thesocialcollective.co.nz

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> If you've been sleeping on LinkedIn, this episode is your wake-up call.

This week I'm sharing a conversation I had with a potential client last week that perfectly illustrates why LinkedIn is the most underrated tool in your marketing stack - especially if you're out there doing the hard work in person and wondering why it isn't converting faster.

I break down the difference between your personal profile and your business page, why you need both, and how the two working together can keep you in someone's mind long after you've walked out of the room.

Plus I share something that happened the morning this episode dropped that is the perfect example of LinkedIn working exactly the way it should.

Connect with me on LinkedIn: Loren Tomlinson

Free marketing audit: thesocialcollective.co.nz/marketing-audit

Interested in sponsoring an IHEE event or the podcast? Email info@thesocialcollective.co.nz

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies Buzzsprout-19279148 Wed, 03 Jun 2026 06:00:00 +1200 1044 5 11 full false Coffees and Content: ChatGPT Ads Are Here and Instagram Reach Is Dead Coffees and Content: ChatGPT Ads Are Here and Instagram Reach Is Dead Welcome back to another Coffees & Content Monday. This week I'm breaking down three things happening in the marketing world right now - including one we're already testing inside The Social Collective.

OpenAI has quietly opened the door for everyday businesses to advertise through ChatGPT and the early adopter window won't stay open forever. I share what I'm seeing, what the limitations are, and whether it's worth your time right now.

I'm also chatting through the Instagram reach drop that's affecting accounts across the board, why it's only going to get harder, and what that should mean for where you're putting your energy.

Plus, a teaser for what's coming next from In Her Empire Era. Sponsorship opportunities for the next Auckland event are open now.

Links:

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Welcome back to another Coffees & Content Monday. This week I'm breaking down three things happening in the marketing world right now - including one we're already testing inside The Social Collective.

OpenAI has quietly opened the door for everyday businesses to advertise through ChatGPT and the early adopter window won't stay open forever. I share what I'm seeing, what the limitations are, and whether it's worth your time right now.

I'm also chatting through the Instagram reach drop that's affecting accounts across the board, why it's only going to get harder, and what that should mean for where you're putting your energy.

Plus, a teaser for what's coming next from In Her Empire Era. Sponsorship opportunities for the next Auckland event are open now.

Links:

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies Buzzsprout-19266741 Mon, 01 Jun 2026 06:00:00 +1200 1175 5 10 full false Why your pipeline is drying up - and the marketing levers you need to pull right now Why your pipeline is drying up - and the marketing levers you need to pull right now Recorded from a hotel room in Sydney at 9pm ... because sometimes building your empire looks like getting cozy in a robe and showing up anyway.

This episode is a candid, unfiltered conversation about one of the most important marketing questions every business owner needs to be asking: are you focused on finding new audiences, or are you sitting on a goldmine you haven't tapped yet?

In this episode:

  • The difference between awareness marketing and conversion marketing - and why most businesses only focus on one
  • Why your email list is your most under-utilised business asset and how to actually use it
  • The social media to email pipeline - how TSC builds it for clients and why it matters more than follower count
  • Lead magnets, pop-ups and quizzes - how to pull people from your socials into a database you actually own
  • Why most ideal clients sit in your pipeline for 6-12 months before they're ready ... and how to stay front of mind until they are
  • The free TSC marketing audit tool that tells you exactly which levers to pull right now

Links:

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Recorded from a hotel room in Sydney at 9pm ... because sometimes building your empire looks like getting cozy in a robe and showing up anyway.

This episode is a candid, unfiltered conversation about one of the most important marketing questions every business owner needs to be asking: are you focused on finding new audiences, or are you sitting on a goldmine you haven't tapped yet?

In this episode:

  • The difference between awareness marketing and conversion marketing - and why most businesses only focus on one
  • Why your email list is your most under-utilised business asset and how to actually use it
  • The social media to email pipeline - how TSC builds it for clients and why it matters more than follower count
  • Lead magnets, pop-ups and quizzes - how to pull people from your socials into a database you actually own
  • Why most ideal clients sit in your pipeline for 6-12 months before they're ready ... and how to stay front of mind until they are
  • The free TSC marketing audit tool that tells you exactly which levers to pull right now

Links:

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies Buzzsprout-19234032 Wed, 27 May 2026 06:00:00 +1200 1733 5 9 full false Why Instagram hashtags are dying - and why LinkedIn is your biggest missed opportunity Why Instagram hashtags are dying - and why LinkedIn is your biggest missed opportunity Things are changing fast in the social media world. This episode cuts through the noise so you can stay ahead without spending hours keeping up yourself.

This is the very first Coffees & Content episode under the new In Her Empire Era name, and we're kicking it off exactly how we mean to go on. Quick, no-fluff, and actually useful.

In this episode:

  • The Instagram hashtag shakeup - what's changing, why it's been coming for a long time, and what three hashtags you'd actually keep
  • Why caption quality now matters more than any hashtag strategy ever did
  • LinkedIn's biggest update for business owners - and why ignoring this platform is closing the door on revenue before you've even tried
  • Why your LinkedIn profile needs to work like a landing page
  • How to show up on LinkedIn with a point of view that builds real authority over time

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Things are changing fast in the social media world. This episode cuts through the noise so you can stay ahead without spending hours keeping up yourself.

This is the very first Coffees & Content episode under the new In Her Empire Era name, and we're kicking it off exactly how we mean to go on. Quick, no-fluff, and actually useful.

In this episode:

  • The Instagram hashtag shakeup - what's changing, why it's been coming for a long time, and what three hashtags you'd actually keep
  • Why caption quality now matters more than any hashtag strategy ever did
  • LinkedIn's biggest update for business owners - and why ignoring this platform is closing the door on revenue before you've even tried
  • Why your LinkedIn profile needs to work like a landing page
  • How to show up on LinkedIn with a point of view that builds real authority over time

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies Buzzsprout-19228458 Mon, 25 May 2026 06:00:00 +1200 851 5 bonus false We need to talk about what's next ... We need to talk about what's next ... After almost four years of the Coffees & Content newsletter and over a year of this podcast, something had to change. Not because it wasn't working, but because it was time for something bigger.

In this episode, I'm sharing what's been happening behind the scenes at The Social Collective over the last six to eight months, why the In Her Empire Era launch event changed everything, and what you can expect from this platform going forward.

This is a space for the intersection of business and marketing - for founders, for women in business, and for anyone who wants to grow and scale something they're proud of.

Links mentioned:

  • Join the IHEE WhatsApp community: https://chat.whatsapp.com/KOvue6XT1HhDHPE7lpgoFC?mode=gi_t 
  • Follow on Instagram: www.instagram.com/coffeesandcontent
  • Subscribe on Substack: 

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> After almost four years of the Coffees & Content newsletter and over a year of this podcast, something had to change. Not because it wasn't working, but because it was time for something bigger.

In this episode, I'm sharing what's been happening behind the scenes at The Social Collective over the last six to eight months, why the In Her Empire Era launch event changed everything, and what you can expect from this platform going forward.

This is a space for the intersection of business and marketing - for founders, for women in business, and for anyone who wants to grow and scale something they're proud of.

Links mentioned:

  • Join the IHEE WhatsApp community: https://chat.whatsapp.com/KOvue6XT1HhDHPE7lpgoFC?mode=gi_t 
  • Follow on Instagram: www.instagram.com/coffeesandcontent
  • Subscribe on Substack: 

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Buzzsprout-19205101 Wed, 20 May 2026 08:00:00 +1200 506 5 8 full false How Video Killed the Podcast Star (and a serious look at our marketing) How Video Killed the Podcast Star (and a serious look at our marketing) In this episode, I'm sharing my candid reflections on the challenges of podcasting in the age of video content, platform pressure, and the importance of authentic engagement. I'm chatting through my journey of balancing quality with authenticity, the impact of platform choices on content creation, and practical advice for marketers and creators.

Key Topics

  • The impact of platform pressure on content creators
  • The shift from traditional podcasting to video and social media
  • Authentic engagement versus performative content
  • Strategies for sustainable content creation
  • The importance of focusing on platforms that align with your brand

Resources:

  • The Social Collective Marketing Audit - https://www.thesocialcollective.co.nz/marketing-audit



Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> In this episode, I'm sharing my candid reflections on the challenges of podcasting in the age of video content, platform pressure, and the importance of authentic engagement. I'm chatting through my journey of balancing quality with authenticity, the impact of platform choices on content creation, and practical advice for marketers and creators.

Key Topics

  • The impact of platform pressure on content creators
  • The shift from traditional podcasting to video and social media
  • Authentic engagement versus performative content
  • Strategies for sustainable content creation
  • The importance of focusing on platforms that align with your brand

Resources:

  • The Social Collective Marketing Audit - https://www.thesocialcollective.co.nz/marketing-audit



Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies Buzzsprout-19162745 Wed, 13 May 2026 07:00:00 +1200 1599 podcasting, video content, platform pressure, authenticity, marketing strategy, content creation, social media, business growth, personal branding, marketing audit 5 7 full false Community, Resilience & What I Took Away From the Social Summit Community, Resilience & What I Took Away From the Social Summit I'm recording this one from my hotel room in Melbourne with about 20 minutes before I have to catch a flight - so this is a bite-size one, but it's a good one.

I just wrapped up a few days at the Social Summit and I'm leaving feeling so incredibly inspired that I had to hit record before I left. I had the privilege of hosting the final panel of the day alongside Monica Upton from Vestirsi, Lizzie Waley from Sunday Body, and former Aussie Bachelor Sam Wood - and the conversations that came out of that room are ones I'm still thinking about.

So I wanted to share a few of the biggest takeaways with you before they left my brain.

We got into the difference between having an audience and having a community, and why that distinction matters more than most people realise. We talked about what it actually looks like behind the scenes of building a business that's built to last. And I got really honest about something I said to my own team recently — that the only reason I know how to handle hard situations is because I've fallen on my face more times than I can count. You just don't always see it online.

This episode is equal parts recap, pep talk, and reminder to be really proud of what you are building.

In this episode I cover:

  • The real difference between an audience and a community and why it matters
  • What every panelist at the Social Summit had in common
  • Why the toughest moments in business are where the best entrepreneurs are made
  • Why I'm doubling down on community this year across everything I do
  • A reminder to slow down and celebrate how far you've come

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> I'm recording this one from my hotel room in Melbourne with about 20 minutes before I have to catch a flight - so this is a bite-size one, but it's a good one.

I just wrapped up a few days at the Social Summit and I'm leaving feeling so incredibly inspired that I had to hit record before I left. I had the privilege of hosting the final panel of the day alongside Monica Upton from Vestirsi, Lizzie Waley from Sunday Body, and former Aussie Bachelor Sam Wood - and the conversations that came out of that room are ones I'm still thinking about.

So I wanted to share a few of the biggest takeaways with you before they left my brain.

We got into the difference between having an audience and having a community, and why that distinction matters more than most people realise. We talked about what it actually looks like behind the scenes of building a business that's built to last. And I got really honest about something I said to my own team recently — that the only reason I know how to handle hard situations is because I've fallen on my face more times than I can count. You just don't always see it online.

This episode is equal parts recap, pep talk, and reminder to be really proud of what you are building.

In this episode I cover:

  • The real difference between an audience and a community and why it matters
  • What every panelist at the Social Summit had in common
  • Why the toughest moments in business are where the best entrepreneurs are made
  • Why I'm doubling down on community this year across everything I do
  • A reminder to slow down and celebrate how far you've come

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies Buzzsprout-19089575 Wed, 29 Apr 2026 07:00:00 +1200 837 5 6 full false How We Actually Use AI at the Social Collective (And What We'll Never Let It Do) How We Actually Use AI at the Social Collective (And What We'll Never Let It Do) Everyone is talking about AI right now. And honestly? A lot of it is noise. So I wanted to cut through it and share exactly what we are doing behind the scenes at the Social Collective - what's working, what we've learned, and where I draw a very firm line.

This is also the very first episode of a brand new monthly segment I'm launching called In Her Empire Era - a solo series where I pull back the curtain on what's really happening inside the business. The decisions we're making, the tools we're using, and what it actually looks like to build and grow in real time.

This month we're starting with AI - because it's the conversation I'm having with everyone right now and I refuse to gate keep it behind a paywall.

I'm sharing how my team and I use AI as a think tank, not a replacement for our brains, why I made it a non-negotiable rule that we think first and use AI second, and what I genuinely believe AI will never be able to replace no matter how advanced it gets.

In this episode I cover:

  • Why using AI to do your thinking for you is slowly eroding your brand
  • Exactly how we use AI at TSC ... and what we don't touch with it
  • How we went from three months to nail a client's voice down to one or two
  • The boundaries I've put around AI use within my team and why
  • What to protect and what to hand over when it comes to AI in your business

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Everyone is talking about AI right now. And honestly? A lot of it is noise. So I wanted to cut through it and share exactly what we are doing behind the scenes at the Social Collective - what's working, what we've learned, and where I draw a very firm line.

This is also the very first episode of a brand new monthly segment I'm launching called In Her Empire Era - a solo series where I pull back the curtain on what's really happening inside the business. The decisions we're making, the tools we're using, and what it actually looks like to build and grow in real time.

This month we're starting with AI - because it's the conversation I'm having with everyone right now and I refuse to gate keep it behind a paywall.

I'm sharing how my team and I use AI as a think tank, not a replacement for our brains, why I made it a non-negotiable rule that we think first and use AI second, and what I genuinely believe AI will never be able to replace no matter how advanced it gets.

In this episode I cover:

  • Why using AI to do your thinking for you is slowly eroding your brand
  • Exactly how we use AI at TSC ... and what we don't touch with it
  • How we went from three months to nail a client's voice down to one or two
  • The boundaries I've put around AI use within my team and why
  • What to protect and what to hand over when it comes to AI in your business

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies Buzzsprout-19057013 Wed, 22 Apr 2026 14:00:00 +1200 1720 5 5 full false Building a Personal Brand That Actually Works With Stephanie Lai Building a Personal Brand That Actually Works With Stephanie Lai I am so excited about this one. I'm sitting down with the incredible Stephanie Lai - award-winning content creator, Kiwi entrepreneur now based in Sydney, founder of Besa Social, and honestly one of the most authentic people I've come across in this industry.

We got into everything ... and I mean everything.

Steph has been creating content since three months after Instagram hit the app store, built a travel following over years of showing up consistently before anyone was paying attention, and has quietly grown a marketing agency, a supplements brand, a matcha brand, and a tech company - all while staying completely true to who she is online.

This episode is for anyone who's ever wondered how long it actually takes to build something real, why authenticity isn't just a buzzword, and what it looks like to grow a business without burning yourself into the ground doing it.

In this episode we cover:

  • Why it took three solid years before Steph saw any real traction - and what kept her going
  • The reason she refused to merge her accounts even when an agent told her she was losing money
  • What the first six months of building Bea Social actually looked like
  • Why voice noting your community might be the most underrated thing you can do
  • Where Steph sees content creation heading in 2026 and why there is still absolutely a seat on the bus for you

LINKS & RESOURCES

Follow Steph → @stephanielai and @thetravelkid.nz

Follow me → @thesocialcollectiveofficial

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> I am so excited about this one. I'm sitting down with the incredible Stephanie Lai - award-winning content creator, Kiwi entrepreneur now based in Sydney, founder of Besa Social, and honestly one of the most authentic people I've come across in this industry.

We got into everything ... and I mean everything.

Steph has been creating content since three months after Instagram hit the app store, built a travel following over years of showing up consistently before anyone was paying attention, and has quietly grown a marketing agency, a supplements brand, a matcha brand, and a tech company - all while staying completely true to who she is online.

This episode is for anyone who's ever wondered how long it actually takes to build something real, why authenticity isn't just a buzzword, and what it looks like to grow a business without burning yourself into the ground doing it.

In this episode we cover:

  • Why it took three solid years before Steph saw any real traction - and what kept her going
  • The reason she refused to merge her accounts even when an agent told her she was losing money
  • What the first six months of building Bea Social actually looked like
  • Why voice noting your community might be the most underrated thing you can do
  • Where Steph sees content creation heading in 2026 and why there is still absolutely a seat on the bus for you

LINKS & RESOURCES

Follow Steph → @stephanielai and @thetravelkid.nz

Follow me → @thesocialcollectiveofficial

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies Buzzsprout-19017139 Wed, 15 Apr 2026 09:00:00 +1200 2965 5 4 full false Marketing Decisions That Actually Moved the Needle in 2025 Marketing Decisions That Actually Moved the Needle in 2025 I'm back with one of my favourite people, Amy Dickinson from the Social Summit, and now also the 1-800-CHATLINE podcast, because we've officially converted her to the podcasting world.

This one is a proper behind the scenes conversation. Amy and I are breaking down the marketing decisions we each made in 2025 that have had the biggest impact on where our businesses are today. No fluff, just the real stuff.

We're talking about what's actually driven ticket sales, how we've approached sponsorships and partnerships, why getting into the DMs is still one of the highest ROI things you can do, and how we've both built ecosystems around our businesses rather than just relying on one channel.

I'm also sharing what shifted for me when I finally handed the social collective's marketing over to my in-house team, and why that decision completely changed how I show up as a founder.

In this episode we cover:

  • Why capturing Instagram handles at events changed everything for Amy's ticket sales strategy
  • The DM approach that's driving more conversions than any ad spend
  • How to find aligned partnerships that actually pull their weight
  • What it looks like to build a personal brand alongside a business brand
  • Why putting your pricing on your website is one of the smartest things you can do

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> I'm back with one of my favourite people, Amy Dickinson from the Social Summit, and now also the 1-800-CHATLINE podcast, because we've officially converted her to the podcasting world.

This one is a proper behind the scenes conversation. Amy and I are breaking down the marketing decisions we each made in 2025 that have had the biggest impact on where our businesses are today. No fluff, just the real stuff.

We're talking about what's actually driven ticket sales, how we've approached sponsorships and partnerships, why getting into the DMs is still one of the highest ROI things you can do, and how we've both built ecosystems around our businesses rather than just relying on one channel.

I'm also sharing what shifted for me when I finally handed the social collective's marketing over to my in-house team, and why that decision completely changed how I show up as a founder.

In this episode we cover:

  • Why capturing Instagram handles at events changed everything for Amy's ticket sales strategy
  • The DM approach that's driving more conversions than any ad spend
  • How to find aligned partnerships that actually pull their weight
  • What it looks like to build a personal brand alongside a business brand
  • Why putting your pricing on your website is one of the smartest things you can do

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies Buzzsprout-18973693 Wed, 08 Apr 2026 07:00:00 +1200 3099 5 3 full false How We Sold Out Our Biggest Event Yet in Two Weeks (With Zero Ad Spend) How We Sold Out Our Biggest Event Yet in Two Weeks (With Zero Ad Spend) I'm pulling back the curtain on the launch of In Her Empire Era (a sold out, nearly 60-woman private cinema experience for women in business) and breaking down exactly how it happened with no ad spend and one launch email.

The short answer? Years of work. The long answer? This episode.

In this episode I cover:

  • Why most launches feel harder than they need to
  • What actually builds a sellout-worthy audience over time
  • Why alignment beats ad spend every single time

I'm also sharing the personal story behind why The Devil Wears Prada inspired the whole thing - including the week at New Zealand Fashion Week that completely changed the direction of my career.

LINKS & RESOURCES

Join the In Her Empire Era waitlist → thesocialcollective.co.nz/in-her-empire-era

Follow us on Instagram → @loren.thesocialcollective

LOVED THIS EPISODE?

Leave a five star review - it helps more people find the show. 🖤

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> I'm pulling back the curtain on the launch of In Her Empire Era (a sold out, nearly 60-woman private cinema experience for women in business) and breaking down exactly how it happened with no ad spend and one launch email.

The short answer? Years of work. The long answer? This episode.

In this episode I cover:

  • Why most launches feel harder than they need to
  • What actually builds a sellout-worthy audience over time
  • Why alignment beats ad spend every single time

I'm also sharing the personal story behind why The Devil Wears Prada inspired the whole thing - including the week at New Zealand Fashion Week that completely changed the direction of my career.

LINKS & RESOURCES

Join the In Her Empire Era waitlist → thesocialcollective.co.nz/in-her-empire-era

Follow us on Instagram → @loren.thesocialcollective

LOVED THIS EPISODE?

Leave a five star review - it helps more people find the show. 🖤

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies Buzzsprout-18935626 Wed, 01 Apr 2026 07:00:00 +1300 1924 5 2 full false I'm Back!! Where I've Been & What's Coming in 2026 I'm Back!! Where I've Been & What's Coming in 2026 We're back ... and this time, it's a whole new era. ✨

After almost four months off the air, I'm back and I've brought a whole lot of clarity, intention, and exciting news with me. This episode is your official catch-up on everything that's been happening behind the scenes at The Social Collective, what's coming for Coffees & Content in 2026, and why stepping away was honestly the best thing I could have done.

In this episode:

  • Why I took a deliberate break (and left my laptop in NZ - yes, really)
  • How disconnecting completely led to my biggest business breakthroughs
  • TSC's niche-down journey
  • What's changing with Coffees & Content and what you can expect weekly
  • The launch of In Her Empire Era - my new personal brand home on LinkedIn and Substack
  • Why 2026 is all about building smarter, not just bigger

Links mentioned:

Big things are coming. You're going to want to stick around. 🖤

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> We're back ... and this time, it's a whole new era. ✨

After almost four months off the air, I'm back and I've brought a whole lot of clarity, intention, and exciting news with me. This episode is your official catch-up on everything that's been happening behind the scenes at The Social Collective, what's coming for Coffees & Content in 2026, and why stepping away was honestly the best thing I could have done.

In this episode:

  • Why I took a deliberate break (and left my laptop in NZ - yes, really)
  • How disconnecting completely led to my biggest business breakthroughs
  • TSC's niche-down journey
  • What's changing with Coffees & Content and what you can expect weekly
  • The launch of In Her Empire Era - my new personal brand home on LinkedIn and Substack
  • Why 2026 is all about building smarter, not just bigger

Links mentioned:

Big things are coming. You're going to want to stick around. 🖤

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies Buzzsprout-18901694 Wed, 25 Mar 2026 07:00:00 +1300 681 5 1 full false From My Lounge Room to a Sydney Hotel Room: How I Built the Podcast I Once Dreamed Of From My Lounge Room to a Sydney Hotel Room: How I Built the Podcast I Once Dreamed Of This is a milestone episode - but not the kind that comes with fanfare or a funnel.

It’s me, sitting in a Sydney hotel room, mic in front of me, camera on, planes flying past the window… realising I’m in the middle of something I once only dreamed about.

So today’s episode isn’t a strategy download or marketing checklist. It’s a personal one. A behind-the-scenes look at how Coffees & Content really started, how far it’s come, and why it’s proof that you don’t need to have everything “perfect” to begin.

In this final episode of the year, I’m sharing:

☕️ How the podcast started with a newsletter - and a Blue Yeti mic in my lounge
 ☕️ The truth about podcasting (spoiler: it’s not as cheap and easy as it looks)
 ☕️ What’s been happening behind the scenes at The Social Collective
 ☕️ My honest reflections from 2025, and how I’m planning for 2026
 ☕️ What’s next for the podcast - and how you can be part of it

This one’s for anyone who’s looking at 2026 thinking, “Can I really do this?” The answer is yes. Start where you are. Start messy. Just start.

PLUS Every listener who submits a marketing or business question to be answered on the podcast next year will get a free pack of our Marketing Conversation Cards. Submit yours at coffeesandcontentpod.com

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> This is a milestone episode - but not the kind that comes with fanfare or a funnel.

It’s me, sitting in a Sydney hotel room, mic in front of me, camera on, planes flying past the window… realising I’m in the middle of something I once only dreamed about.

So today’s episode isn’t a strategy download or marketing checklist. It’s a personal one. A behind-the-scenes look at how Coffees & Content really started, how far it’s come, and why it’s proof that you don’t need to have everything “perfect” to begin.

In this final episode of the year, I’m sharing:

☕️ How the podcast started with a newsletter - and a Blue Yeti mic in my lounge
 ☕️ The truth about podcasting (spoiler: it’s not as cheap and easy as it looks)
 ☕️ What’s been happening behind the scenes at The Social Collective
 ☕️ My honest reflections from 2025, and how I’m planning for 2026
 ☕️ What’s next for the podcast - and how you can be part of it

This one’s for anyone who’s looking at 2026 thinking, “Can I really do this?” The answer is yes. Start where you are. Start messy. Just start.

PLUS Every listener who submits a marketing or business question to be answered on the podcast next year will get a free pack of our Marketing Conversation Cards. Submit yours at coffeesandcontentpod.com

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies Buzzsprout-18370124 Thu, 18 Dec 2025 07:00:00 +1300 1213 4 7 full false Should You Even Bother Posting in December? Should You Even Bother Posting in December? If you’re feeling like it might be easier to just go quiet until January… this one’s for you.

In today’s episode, I’m walking you through why content in December still matters, how to show up without burning out, and what to actually post when your energy is low but you still want to stay visible and build momentum for the new year.

Because while buyers might not be taking action right now, they are watching - and what you post this month could be what drives your sales in January, February, and March.

Inside this episode, I’ll cover:

  • Why staying visible in December leads to better results in 2026
  • How to avoid ghosting your audience (without doing the most)
  • Three clear types of content you can post right now
  • Real examples from my business and what’s working for our clients right now

This isn’t about creating more content. It’s about making smart, strategic moves with the content you already have - so you can rest and stay top of mind.

Perfect for: founders, marketers, and content creators who want to finish the year strong without stretching themselves thin.

Ready to simplify your strategy and set up for a smooth start to 2026? Book a Next Move Call with me to get clarity on what’s next - coaching, support, or a done-for-you plan that actually works. Link: https://www.thesocialcollective.co.nz/enquire

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> If you’re feeling like it might be easier to just go quiet until January… this one’s for you.

In today’s episode, I’m walking you through why content in December still matters, how to show up without burning out, and what to actually post when your energy is low but you still want to stay visible and build momentum for the new year.

Because while buyers might not be taking action right now, they are watching - and what you post this month could be what drives your sales in January, February, and March.

Inside this episode, I’ll cover:

  • Why staying visible in December leads to better results in 2026
  • How to avoid ghosting your audience (without doing the most)
  • Three clear types of content you can post right now
  • Real examples from my business and what’s working for our clients right now

This isn’t about creating more content. It’s about making smart, strategic moves with the content you already have - so you can rest and stay top of mind.

Perfect for: founders, marketers, and content creators who want to finish the year strong without stretching themselves thin.

Ready to simplify your strategy and set up for a smooth start to 2026? Book a Next Move Call with me to get clarity on what’s next - coaching, support, or a done-for-you plan that actually works. Link: https://www.thesocialcollective.co.nz/enquire

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies Buzzsprout-18326384 Wed, 10 Dec 2025 08:00:00 +1300 856 4 6 full false How to Keep Clients Coming While You’re on Holiday How to Keep Clients Coming While You’re on Holiday If you’re anything like me, you're feeling that end-of-year energy dip. You want to rest. You want to log off. But you also want to make sure your marketing still works while you take a break.

In today’s bite-sized episode, I’m walking you through the three simple things I’m doing in my own business (and with all of our TSC clients) to stay visible and keep clients coming without burning out.

This is not about doing more. It’s about doing less ... strategically.

Here’s what we cover:

  • What to pause so you stop wasting energy on what’s not working
  • How to simplify your marketing into one clear, aligned offer
  • What to schedule now so you can fully switch off and still keep momentum into 2026
  • Why clarity beats complexity every time ... especially during the holidays

Whether you're a service provider, product-based brand, or somewhere in between, this episode will help you reset your marketing energy, protect your time, and close out the year with confidence.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> If you’re anything like me, you're feeling that end-of-year energy dip. You want to rest. You want to log off. But you also want to make sure your marketing still works while you take a break.

In today’s bite-sized episode, I’m walking you through the three simple things I’m doing in my own business (and with all of our TSC clients) to stay visible and keep clients coming without burning out.

This is not about doing more. It’s about doing less ... strategically.

Here’s what we cover:

  • What to pause so you stop wasting energy on what’s not working
  • How to simplify your marketing into one clear, aligned offer
  • What to schedule now so you can fully switch off and still keep momentum into 2026
  • Why clarity beats complexity every time ... especially during the holidays

Whether you're a service provider, product-based brand, or somewhere in between, this episode will help you reset your marketing energy, protect your time, and close out the year with confidence.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies Buzzsprout-18284636 Wed, 03 Dec 2025 07:00:00 +1300 865 4 5 full false 5 Ways to Nail Your Christmas Marketing Without Selling Your Soul 5 Ways to Nail Your Christmas Marketing Without Selling Your Soul The end-of-year pressure is real - but your marketing doesn’t need to feel like a rush job.

In this Christmas episode of Coffees & Content, I'm sharing five clear, strategic marketing moves you can implement right now to close out the year with intention. No last-minute launches. No burnout. Just clarity, connection, and practical ways to make December count - for your audience and your business.

In this episode:

  • How to simplify your offers to avoid overwhelm (for you and your audience)
  • The key content and campaign dates you need to block out now
  • What to focus on when your energy is low but connection matters
  • Quick customer journey checks that can boost conversions without extra content
  • My personal boundaries for marketing energy during the holidays (and how you can set your own)

Whether you’re product or service-based, this episode will help you clear the clutter, connect more meaningfully, and prep your brand for a smooth, strategic start to 2026.

📌 Perfect for: founders, marketers, and content creators who want to finish strong and start next year ahead.

🎁 TSC is open for aligned strategy and support in 2026
From coaching to full-service marketing, now’s the time to prep your next move.
Visit thesocialcollective.co.nz/enquire to book a free clarity call or connect on IG @thesocialcollectiveofficial

🎉 P.S. The Coffees & Content merch drops soon ... but it’s not for sale. It’s for our most engaged listeners only. Keep an eye on socials for how to earn yours.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> The end-of-year pressure is real - but your marketing doesn’t need to feel like a rush job.

In this Christmas episode of Coffees & Content, I'm sharing five clear, strategic marketing moves you can implement right now to close out the year with intention. No last-minute launches. No burnout. Just clarity, connection, and practical ways to make December count - for your audience and your business.

In this episode:

  • How to simplify your offers to avoid overwhelm (for you and your audience)
  • The key content and campaign dates you need to block out now
  • What to focus on when your energy is low but connection matters
  • Quick customer journey checks that can boost conversions without extra content
  • My personal boundaries for marketing energy during the holidays (and how you can set your own)

Whether you’re product or service-based, this episode will help you clear the clutter, connect more meaningfully, and prep your brand for a smooth, strategic start to 2026.

📌 Perfect for: founders, marketers, and content creators who want to finish strong and start next year ahead.

🎁 TSC is open for aligned strategy and support in 2026
From coaching to full-service marketing, now’s the time to prep your next move.
Visit thesocialcollective.co.nz/enquire to book a free clarity call or connect on IG @thesocialcollectiveofficial

🎉 P.S. The Coffees & Content merch drops soon ... but it’s not for sale. It’s for our most engaged listeners only. Keep an eye on socials for how to earn yours.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies Buzzsprout-18253081 Wed, 26 Nov 2025 08:00:00 +1300 1436 4 4 full false Scaling Events, Energy & Impact with Amy Dickinson Scaling Events, Energy & Impact with Amy Dickinson In this episode of Coffees & Content, we’re stepping behind the scenes of a brand that’s become a blueprint for experiential marketing done right.

We’re welcoming back Amy Dickinson, founder of The Social Summit, to talk about what really goes into building a successful, profitable, and aligned event - from the early days of brand chaos and zero profit, to now planning her third summit with a growing waitlist and serious momentum.

This isn’t a conversation about fluffy event tips. It’s an honest look at what actually drives results.

Inside this episode:

  • The difference between version one and version two of the Social Summit - and what Amy’s taking into round three
  • How to market and monetize events before you have social proof
  • A smarter approach to brand partnerships and what “mutual value” really means
  • What most people get wrong about profit, sponsorships, and marketing events
  • Why organic strategy, creator reach, and community building outperformed paid ads
  • Real talk on burnout, boundaries, and protecting your energy before, during, and after an event

If you’ve ever wondered what it really takes to grow an event (or if you’re dreaming of turning your idea into something tangible) this episode will help you think (and plan) more strategically.

We also share a few creative strategies we’ve both used to build our brands through partnerships and presence - not pressure.

Resources & mentions:

  • Follow @thesocialsummit on Instagram
  • Check out our event sponsor & strategy kits at thesocialcollective.co.nz

  • Stay tuned for the Coffees & Content merch line + our new “Conversation Cards” dropping in 2025

Next Event Alert:
🗓️ The next Social Summit is happening on (NEW DATE) 23rd April
Follow @thesocialsummit for ticket updates, speaker reveals, and partnership opps.

If today’s episode resonated, let us know - or share it with a founder friend who’s scaling with soul.

🎧 Subscribe, follow, or tune in on YouTube for more honest conversations about brand, marketing, and growth.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> In this episode of Coffees & Content, we’re stepping behind the scenes of a brand that’s become a blueprint for experiential marketing done right.

We’re welcoming back Amy Dickinson, founder of The Social Summit, to talk about what really goes into building a successful, profitable, and aligned event - from the early days of brand chaos and zero profit, to now planning her third summit with a growing waitlist and serious momentum.

This isn’t a conversation about fluffy event tips. It’s an honest look at what actually drives results.

Inside this episode:

  • The difference between version one and version two of the Social Summit - and what Amy’s taking into round three
  • How to market and monetize events before you have social proof
  • A smarter approach to brand partnerships and what “mutual value” really means
  • What most people get wrong about profit, sponsorships, and marketing events
  • Why organic strategy, creator reach, and community building outperformed paid ads
  • Real talk on burnout, boundaries, and protecting your energy before, during, and after an event

If you’ve ever wondered what it really takes to grow an event (or if you’re dreaming of turning your idea into something tangible) this episode will help you think (and plan) more strategically.

We also share a few creative strategies we’ve both used to build our brands through partnerships and presence - not pressure.

Resources & mentions:

  • Follow @thesocialsummit on Instagram
  • Check out our event sponsor & strategy kits at thesocialcollective.co.nz

  • Stay tuned for the Coffees & Content merch line + our new “Conversation Cards” dropping in 2025

Next Event Alert:
🗓️ The next Social Summit is happening on (NEW DATE) 23rd April
Follow @thesocialsummit for ticket updates, speaker reveals, and partnership opps.

If today’s episode resonated, let us know - or share it with a founder friend who’s scaling with soul.

🎧 Subscribe, follow, or tune in on YouTube for more honest conversations about brand, marketing, and growth.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies Buzzsprout-18209389 Wed, 19 Nov 2025 07:00:00 +1300 2752 4 3 full false How to Simplify Your Black Friday Strategy (Without the Stress) How to Simplify Your Black Friday Strategy (Without the Stress) Black Friday’s coming ... and if you’re already feeling behind, this episode is for you.

In this week’s Coffees & Content, I'm diving into one of the biggest conversations happening with business owners right now: how to show up for Black Friday (and beyond) without burning out.

Whether you’ve got a half-finished Canva graphic sitting on your desktop or a sale idea scribbled on a Post-it note, you’re not too late, and you don’t need to overcomplicate it.

This episode is your reminder to take a breath, block out the noise, and focus on what actually moves the needle. I'm breaking down a mindset shift that will help you finish the year strong and set your business up for an easier, more intentional start to 2026.

You’ll Walk Away With

  • Clarity on where to spend your energy this season
  • A plan to stay consistent without being constantly online
  • Simple strategies that work for both product and service-based brands
  • A reminder that done > perfect (especially right now)

Real Talk

If you’ve been stuck in “it’s too late” mode, this episode is going to feel like a reset button. You don’t need a huge campaign, fancy funnels, or a 10-step strategy ... you just need a clear focus and a message that feels aligned.

This conversation is all about getting grounded, getting intentional, and getting back in control of your marketing before the end of the year rush.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Black Friday’s coming ... and if you’re already feeling behind, this episode is for you.

In this week’s Coffees & Content, I'm diving into one of the biggest conversations happening with business owners right now: how to show up for Black Friday (and beyond) without burning out.

Whether you’ve got a half-finished Canva graphic sitting on your desktop or a sale idea scribbled on a Post-it note, you’re not too late, and you don’t need to overcomplicate it.

This episode is your reminder to take a breath, block out the noise, and focus on what actually moves the needle. I'm breaking down a mindset shift that will help you finish the year strong and set your business up for an easier, more intentional start to 2026.

You’ll Walk Away With

  • Clarity on where to spend your energy this season
  • A plan to stay consistent without being constantly online
  • Simple strategies that work for both product and service-based brands
  • A reminder that done > perfect (especially right now)

Real Talk

If you’ve been stuck in “it’s too late” mode, this episode is going to feel like a reset button. You don’t need a huge campaign, fancy funnels, or a 10-step strategy ... you just need a clear focus and a message that feels aligned.

This conversation is all about getting grounded, getting intentional, and getting back in control of your marketing before the end of the year rush.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies Buzzsprout-18175329 Thu, 13 Nov 2025 07:00:00 +1300 1529 4 2 full false 5 Marketing Shifts Every Business Owner Needs to Make Before 2026 5 Marketing Shifts Every Business Owner Needs to Make Before 2026 Welcome to a brand-new era of Coffees & Content - your go-to podcast for all things social media, marketing strategy, and business growth.

In this episode, I'm back behind the mic with a fresh perspective, a bigger team, and a clear mission: to help business owners market smarter, not harder.

I'm sharing the 5 key marketing shifts every entrepreneur should make before 2026 to stay ahead in a fast-changing digital landscape. From ditching “post for the sake of posting” habits to building systems that scale with you, this episode is your blueprint for marketing like a modern CEO ... without burnout.

Whether you’re a small business owner, marketing manager, or creative founder, this episode will help you realign your strategy, reclaim your time, and bring clarity to your content.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Welcome to a brand-new era of Coffees & Content - your go-to podcast for all things social media, marketing strategy, and business growth.

In this episode, I'm back behind the mic with a fresh perspective, a bigger team, and a clear mission: to help business owners market smarter, not harder.

I'm sharing the 5 key marketing shifts every entrepreneur should make before 2026 to stay ahead in a fast-changing digital landscape. From ditching “post for the sake of posting” habits to building systems that scale with you, this episode is your blueprint for marketing like a modern CEO ... without burnout.

Whether you’re a small business owner, marketing manager, or creative founder, this episode will help you realign your strategy, reclaim your time, and bring clarity to your content.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies Buzzsprout-18129992 Wed, 05 Nov 2025 07:00:00 +1300 1781 social media marketing, digital marketing strategy, content marketing, marketing podcast, marketing tips 2025, content creation, content pillars, business growth, marketing systems, branding, entrepreneurship, small business marketing, social media strate 4 1 full false BONUS: Social Media is FAKE - What You’re Not Seeing Behind “Success” Online BONUS: Social Media is FAKE - What You’re Not Seeing Behind “Success” Online I’m back ... and this time, I’m keeping it real.

In this bonus episode of Coffees and Content, I’m sharing the truth behind why the podcast paused, what’s been happening behind the scenes at The Social Collective, and why I believe we need to talk more honestly about the realities of running a business in the digital space.

From burnout that showed up physically, to rapid business growth that looked amazing online but felt overwhelming in real life, this episode is a behind-the-scenes download I’ve never shared before.

Whether you’re feeling stuck, stretched too thin, or like you're the only one not keeping up - I hope this reminds you that you’re not alone, and that building a business your way is more than enough.


🧠 In this episode, I talk about:

  • Why I stepped away from the podcast (and what brought me back)
  • How business burnout showed up in my body - and what I learned
  • The emotional weight of “looking successful” online
  • What it really took to scale The Social Collective this past year
  • Why having a multi-channel marketing strategy saved my business
  • What’s coming next for Coffees and Content and how we’re evolving


🔗 Links + Resources:

  • Follow the pod on Instagram: @coffeesandcontentpod
  • Tune into Daily Shot for weekday tips + behind the scenes
  • Learn more about working with us: www.thesocialcollective.co.nz

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> I’m back ... and this time, I’m keeping it real.

In this bonus episode of Coffees and Content, I’m sharing the truth behind why the podcast paused, what’s been happening behind the scenes at The Social Collective, and why I believe we need to talk more honestly about the realities of running a business in the digital space.

From burnout that showed up physically, to rapid business growth that looked amazing online but felt overwhelming in real life, this episode is a behind-the-scenes download I’ve never shared before.

Whether you’re feeling stuck, stretched too thin, or like you're the only one not keeping up - I hope this reminds you that you’re not alone, and that building a business your way is more than enough.


🧠 In this episode, I talk about:

  • Why I stepped away from the podcast (and what brought me back)
  • How business burnout showed up in my body - and what I learned
  • The emotional weight of “looking successful” online
  • What it really took to scale The Social Collective this past year
  • Why having a multi-channel marketing strategy saved my business
  • What’s coming next for Coffees and Content and how we’re evolving


🔗 Links + Resources:

  • Follow the pod on Instagram: @coffeesandcontentpod
  • Tune into Daily Shot for weekday tips + behind the scenes
  • Learn more about working with us: www.thesocialcollective.co.nz

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies Buzzsprout-18014496 Thu, 16 Oct 2025 07:00:00 +1300 1708 burnout in business, social media pressure, podcast break, marketing agency growth, women in business, authenticity, digital marketing podcast, business vulnerability, content strategy, entrepreneurial wellness 3 22 bonus false Instagram DMs That Convert: The Secrets Behind High-Performing Sales Instagram DMs That Convert: The Secrets Behind High-Performing Sales It’s another THROWBACK THURSDAY week… which means we’re resharing one of our most-loved Coffees and Content episodes (that you may have missed the first time around).

This time, we’re diving into the question so many of you are asking: are you selling the right way on Instagram?

In this episode, I break down exactly how to use Instagram’s most powerful (and often underused) sales tool - the DMs. You’ll learn how to turn conversations into conversions, why content needs to educate and inspire (not just sell), and how to use tools like ManyChat to do the heavy lifting behind the scenes.

This one’s all about making Instagram feel like a place of connection, not just another marketing task on your to-do list.

In this episode you’ll learn:

  • Why DMs are the most powerful sales tool on Instagram (and how to use them with strategy)
  • What content you actually need to build trust and generate sales
  • How to spark genuine, helpful conversations that lead to aligned clients
  • Why ManyChat is your secret weapon for automating without losing connection
  • How to structure an Instagram sales funnel that doesn’t feel icky
  • The content types that build warm audiences and get them ready to buy

🎧 Tune in now by searching “Coffees and Content” wherever you get your podcasts -  Spotify, Apple, all the places.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> It’s another THROWBACK THURSDAY week… which means we’re resharing one of our most-loved Coffees and Content episodes (that you may have missed the first time around).

This time, we’re diving into the question so many of you are asking: are you selling the right way on Instagram?

In this episode, I break down exactly how to use Instagram’s most powerful (and often underused) sales tool - the DMs. You’ll learn how to turn conversations into conversions, why content needs to educate and inspire (not just sell), and how to use tools like ManyChat to do the heavy lifting behind the scenes.

This one’s all about making Instagram feel like a place of connection, not just another marketing task on your to-do list.

In this episode you’ll learn:

  • Why DMs are the most powerful sales tool on Instagram (and how to use them with strategy)
  • What content you actually need to build trust and generate sales
  • How to spark genuine, helpful conversations that lead to aligned clients
  • Why ManyChat is your secret weapon for automating without losing connection
  • How to structure an Instagram sales funnel that doesn’t feel icky
  • The content types that build warm audiences and get them ready to buy

🎧 Tune in now by searching “Coffees and Content” wherever you get your podcasts -  Spotify, Apple, all the places.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies Buzzsprout-17608853 Thu, 07 Aug 2025 12:00:00 +1200 2122 Instagram, Sales, Marketing, DMs, Funnel, Content, Strategy, Conversion, Engagement, Visibility, Messaging, Leads, Audience, Offers, Reels, Stories, Automation, Socials, Branding, Outreach 3 21 full false Essential Strategies for Small Business Growth Essential Strategies for Small Business Growth It’s another THROWBACK THURSDAY week … which means we’re spotlighting one of our top Coffees and Content episodes (that you may have missed the first time around).

This week, we’re going back to a foundational fave, all about building authentic marketing that actually works (and feels good to show up for).

If you’ve ever felt scattered with your marketing, unsure where to focus, or like your content isn’t quite landing, this one’s for you. I’m breaking down the essential building blocks of a sustainable strategy that helps you get clear, consistent, and totally aligned.

In this episode you’ll learn:

  • How to nail your brand message and voice for stronger audience connection
  • Why understanding your 1% ideal client changes everything
  • The importance of building solid foundations before trying to scale
  • How to create content that attracts the right people (and repels the wrong ones)
  • Simple tools + strategies for showing up consistently and confidently

Whether you're in a marketing rut or just need a reset, this episode will help you reconnect with your message, realign your strategy, and grow your brand with intention.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> It’s another THROWBACK THURSDAY week … which means we’re spotlighting one of our top Coffees and Content episodes (that you may have missed the first time around).

This week, we’re going back to a foundational fave, all about building authentic marketing that actually works (and feels good to show up for).

If you’ve ever felt scattered with your marketing, unsure where to focus, or like your content isn’t quite landing, this one’s for you. I’m breaking down the essential building blocks of a sustainable strategy that helps you get clear, consistent, and totally aligned.

In this episode you’ll learn:

  • How to nail your brand message and voice for stronger audience connection
  • Why understanding your 1% ideal client changes everything
  • The importance of building solid foundations before trying to scale
  • How to create content that attracts the right people (and repels the wrong ones)
  • Simple tools + strategies for showing up consistently and confidently

Whether you're in a marketing rut or just need a reset, this episode will help you reconnect with your message, realign your strategy, and grow your brand with intention.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies Buzzsprout-17590437 Thu, 31 Jul 2025 12:00:00 +1200 2829 authentic, strategies, marketing, foundations, messaging, clarity, journey, pillars, content 3 20 full false Social Sessions: The Power of Social Media Trends Social Sessions: The Power of Social Media Trends In this week's Social Sessions episode Amy and I explore various themes surrounding community building, marketing strategies, and the influence of social media trends. 

We chat about the importance of creating a strong community around content, the power of celebrity influence on consumer behaviour, and the sustainability of trends in fashion and marketing. 

During this session we also dive into personal branding, the significance of intentionality in content creation, and the challenges of adapting strategies in response to market changes. 

Oh .. and as a bonus, we're chatting about our own experiences with advertising, podcast growth, and the importance of having a clear intention behind content creation.

Episode Takeaways:

  • Building a community is essential for long-term success.
  • Marketing strategies should focus on customer engagement and value.
  • Celebrity trends can significantly influence consumer behavior.
  • Sustainability of trends is crucial for brand longevity.
  • Creating complementary products enhances customer experience.
  • Intentionality in content creation leads to better audience connection.
  • Adapting strategies in response to challenges is vital for growth.
  • Effective advertising requires a combination of organic and paid strategies.
  • Growing a podcast involves understanding audience demand and intention.
  • Every action taken in business contributes to the bigger picture.


Want to join me in Aussie in September at The Social Summit? Use code SOCIAL50 at checkout for a wicked discount!!


Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> In this week's Social Sessions episode Amy and I explore various themes surrounding community building, marketing strategies, and the influence of social media trends. 

We chat about the importance of creating a strong community around content, the power of celebrity influence on consumer behaviour, and the sustainability of trends in fashion and marketing. 

During this session we also dive into personal branding, the significance of intentionality in content creation, and the challenges of adapting strategies in response to market changes. 

Oh .. and as a bonus, we're chatting about our own experiences with advertising, podcast growth, and the importance of having a clear intention behind content creation.

Episode Takeaways:

  • Building a community is essential for long-term success.
  • Marketing strategies should focus on customer engagement and value.
  • Celebrity trends can significantly influence consumer behavior.
  • Sustainability of trends is crucial for brand longevity.
  • Creating complementary products enhances customer experience.
  • Intentionality in content creation leads to better audience connection.
  • Adapting strategies in response to challenges is vital for growth.
  • Effective advertising requires a combination of organic and paid strategies.
  • Growing a podcast involves understanding audience demand and intention.
  • Every action taken in business contributes to the bigger picture.


Want to join me in Aussie in September at The Social Summit? Use code SOCIAL50 at checkout for a wicked discount!!


Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies Buzzsprout-17550582 Thu, 24 Jul 2025 07:00:00 +1200 3467 amy dickinson, the social summit, community building, marketing strategies, social media trends, celebrity influence, personal branding, podcast growth, advertising insights, customer engagement, content creation, business growth 3 19 full false Growth Edit (Mini Series) Ep. 3: From Service Provider to CEO: A Mindset Shift Growth Edit (Mini Series) Ep. 3: From Service Provider to CEO: A Mindset Shift In this third and final episode of 'The Growth Edit' mini series, I'm sharing the non-negotiables every business owner needs to grow and scale with sustainability and confidence. From my journey to five-figure mornings, to creating a marketing ecosystem that actually supports growth (instead of draining your energy), I'll walk you through the mindset shifts and strategies that helped me step into the role of modern CEO.

If you're craving momentum, clarity, and more ease in how you show up, this one's for you!

Inside this episode:

  • The CEO mindset shift that changed everything for me
  • How I created five-figure mornings by simplifying my systems
  • The importance of setting non-negotiables and honoring your energy
  • Why boundaries are a business growth tool (not just a nice-to-have)
  • Clarifying your messaging to attract aligned clients
  • Building a marketing ecosystem that works for you - not the algorithm
  • Why being in the right rooms with the right people accelerates success

This is your invitation to simplify, realign, and grow with intention.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> In this third and final episode of 'The Growth Edit' mini series, I'm sharing the non-negotiables every business owner needs to grow and scale with sustainability and confidence. From my journey to five-figure mornings, to creating a marketing ecosystem that actually supports growth (instead of draining your energy), I'll walk you through the mindset shifts and strategies that helped me step into the role of modern CEO.

If you're craving momentum, clarity, and more ease in how you show up, this one's for you!

Inside this episode:

  • The CEO mindset shift that changed everything for me
  • How I created five-figure mornings by simplifying my systems
  • The importance of setting non-negotiables and honoring your energy
  • Why boundaries are a business growth tool (not just a nice-to-have)
  • Clarifying your messaging to attract aligned clients
  • Building a marketing ecosystem that works for you - not the algorithm
  • Why being in the right rooms with the right people accelerates success

This is your invitation to simplify, realign, and grow with intention.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies Buzzsprout-17498534 Wed, 16 Jul 2025 07:00:00 +1200 1361 business growth, scaling, non-negotiables, CEO mindset, marketing strategies, boundaries, audience clarity, sustainable marketing, coaching, entrepreneurship 3 18 full false Growth Edit (Mini Series) Ep.2: Mastering the Art of Selling Growth Edit (Mini Series) Ep.2: Mastering the Art of Selling In this episode of 'The Growth Edit' Mini Series, I'm breaking down the mindset and strategy behind selling with confidence. Whether you’re hesitant to pitch or unsure if your offer is truly resonating, I'll walk you through how to clarify your message, connect with your dream clients, and price your offer in a way that reflects the value you deliver.

From understanding your ideal client to identifying the root problems your offer solves, this conversation will help you fall back in love with selling, and show up for your audience with clarity and conviction.

Takeaways

  • Why selling is a non-negotiable part of business ownership
  • How to create offers that actually resonate with the right audience
  • The biggest reason offers fall flat (and how to fix it)
  • Why clarity around your message drives conversations 
  • The mindset shift that makes selling feel easy and aligned
  • How to price with confidence (and why it should stretch you)

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> In this episode of 'The Growth Edit' Mini Series, I'm breaking down the mindset and strategy behind selling with confidence. Whether you’re hesitant to pitch or unsure if your offer is truly resonating, I'll walk you through how to clarify your message, connect with your dream clients, and price your offer in a way that reflects the value you deliver.

From understanding your ideal client to identifying the root problems your offer solves, this conversation will help you fall back in love with selling, and show up for your audience with clarity and conviction.

Takeaways

  • Why selling is a non-negotiable part of business ownership
  • How to create offers that actually resonate with the right audience
  • The biggest reason offers fall flat (and how to fix it)
  • Why clarity around your message drives conversations 
  • The mindset shift that makes selling feel easy and aligned
  • How to price with confidence (and why it should stretch you)

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies Buzzsprout-17457659 Thu, 10 Jul 2025 07:00:00 +1200 1036 selling, business ownership, offers, clarity, ideal client, pricing, marketing, root cause, symptoms, confidence 3 17 full false Growth Edit (Mini Series) Ep. 1: Simplify Your Strategy with Content Batching, Pillars & Systems Growth Edit (Mini Series) Ep. 1: Simplify Your Strategy with Content Batching, Pillars & Systems In this first episode of a mini series 'The Growth Edit', I’m pulling back the curtain on the chaos I lived through as a new founder, and how I transformed overwhelm into a clear, repeatable marketing system that gave me back my time and sanity. 

You’ll learn why posting on instinct alone keeps you stuck, how to build content pillars that guide every post, and why batching your content is the key to staying consistent (without burnout).

If you’ve ever felt like you’re throwing spaghetti at the wall with your marketing… welcome home. This episode is your midyear reset for a leaner strategy, stronger systems, and real CEO-level growth.

Takeaways

  • Simplify to Multiply: A lean strategy frees up hours each week.
  • Batching Is a Superpower: Create weeks of content in one sitting.
  • Content Pillars Provide Focus: 3–5 core topics guide every post.
  • Consistency Builds Trust: Predictable publishing wins loyal audiences.
  • Systems Over Spaghetti: Repeatable processes fuel sustainable growth.
  • Adopt Your CEO Energy: A serious business demands serious strategy.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> In this first episode of a mini series 'The Growth Edit', I’m pulling back the curtain on the chaos I lived through as a new founder, and how I transformed overwhelm into a clear, repeatable marketing system that gave me back my time and sanity. 

You’ll learn why posting on instinct alone keeps you stuck, how to build content pillars that guide every post, and why batching your content is the key to staying consistent (without burnout).

If you’ve ever felt like you’re throwing spaghetti at the wall with your marketing… welcome home. This episode is your midyear reset for a leaner strategy, stronger systems, and real CEO-level growth.

Takeaways

  • Simplify to Multiply: A lean strategy frees up hours each week.
  • Batching Is a Superpower: Create weeks of content in one sitting.
  • Content Pillars Provide Focus: 3–5 core topics guide every post.
  • Consistency Builds Trust: Predictable publishing wins loyal audiences.
  • Systems Over Spaghetti: Repeatable processes fuel sustainable growth.
  • Adopt Your CEO Energy: A serious business demands serious strategy.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies Buzzsprout-17419577 Thu, 03 Jul 2025 07:00:00 +1200 1109 business growth, marketing strategy, content creation, social media, entrepreneurship, efficiency, content pillars, batching, systems, mindset 3 16 full false Marketing Masterclass: How to Market Like a Modern CEO (Systems, Clarity & CEO Energy) Marketing Masterclass: How to Market Like a Modern CEO (Systems, Clarity & CEO Energy) I know how overwhelming it feels when mid-year hits and your marketing starts to spin its wheels. You’re posting everywhere, juggling clients, and despite your best efforts ... nothing’s really sticking.

In today’s masterclass, I’m sharing the exact shifts I’ve made in my own agency (and now teach to my clients) to go from hustle-driven chaos to CEO-level clarity. We’ll reset your messaging, tighten your systems, and make sure your marketing works for you, without burning out.

Inside This Masterclass

  • Why winging it no longer works - The “spray and pray” content trap that leads to confusion and frustration
  • Shift 1: Posting → Positioning - How clarity over visibility helps you cut through the noise
  • Shift 2: Hustle → Systemise - My proven rhythm for batching, deep-work days, and creative freedom
  • Shift 3: Selling → CEO Energy - Own your expertise, simplify your offers, and command premium pricing
  • Your Mid-Year Reset Checklist - Quick activities to audit goals, audience, messaging, and platform focus

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> I know how overwhelming it feels when mid-year hits and your marketing starts to spin its wheels. You’re posting everywhere, juggling clients, and despite your best efforts ... nothing’s really sticking.

In today’s masterclass, I’m sharing the exact shifts I’ve made in my own agency (and now teach to my clients) to go from hustle-driven chaos to CEO-level clarity. We’ll reset your messaging, tighten your systems, and make sure your marketing works for you, without burning out.

Inside This Masterclass

  • Why winging it no longer works - The “spray and pray” content trap that leads to confusion and frustration
  • Shift 1: Posting → Positioning - How clarity over visibility helps you cut through the noise
  • Shift 2: Hustle → Systemise - My proven rhythm for batching, deep-work days, and creative freedom
  • Shift 3: Selling → CEO Energy - Own your expertise, simplify your offers, and command premium pricing
  • Your Mid-Year Reset Checklist - Quick activities to audit goals, audience, messaging, and platform focus

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies Buzzsprout-17399878 Thu, 26 Jun 2025 09:00:00 +1200 2383 Digital Marketing, Marketing Masterclass, Modern CEO, Content Strategy, Social Media Marketing, Email Marketing, Ad Strategy, Business Growth, Mid Year Reset, Marketing Systems, CEO Mindset, Brand Positioning, Content Pillars, Deep Work, Batching, Small B 3 15 full false Mid-Year Marketing Reset: 5 Quick Fixes to Reignite Your Content Mid-Year Marketing Reset: 5 Quick Fixes to Reignite Your Content Feeling stuck in the middle of the year’s marketing madness? In this solo episode I walk you through my personal mid-year marketing reset - no dramatic pivots, just five simple steps to realign your goals, sharpen your messaging, and simplify your content strategy so you close out 2025 stronger than ever.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Feeling stuck in the middle of the year’s marketing madness? In this solo episode I walk you through my personal mid-year marketing reset - no dramatic pivots, just five simple steps to realign your goals, sharpen your messaging, and simplify your content strategy so you close out 2025 stronger than ever.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies Buzzsprout-17362663 Fri, 20 Jun 2025 07:00:00 +1200 1285 #MidYearMarketingReset #ContentStrategy #MarketingGoals #IdealClient #MessagingAudit #SocialMediaTips #BusinessGrowth #CoffeesAndContent 3 14 full false Social Sessions: How DMs, Community & “How I” Content Are Changing the Game Social Sessions: How DMs, Community & “How I” Content Are Changing the Game In this Social Sessions episode of Coffees and Content, I’m back with the incredible Amy (@amzdicko) from The Social Summit for round two - and we're diving into the conversations that matter most right now in digital marketing.

We’re unpacking:

  • Why your DMs are more powerful than your feed (and how Amy sold out her conference using them)
  • The Instagram update I’ve been waiting for (hello, voice note transcripts 🙌)
  • Whether Instagram is still worth your time in 2025 (spoiler: it depends on your goal)
  • Why UGC is evolving and what brands really want now
  • The shift from how-to to how-I content - and why personal storytelling is outperforming polished strategy

If you’ve been feeling like your content isn’t cutting through, your audience feels flat, or you’re questioning what’s actually working right now… this one’s for you.

You’ll also get a behind-the-scenes look at the Social Summit 2025 (and a sneaky community discount too).

Let’s get into it.

WHAT YOU’LL LEARN:

  • How to sell without “selling” using DMs
  • Why EGC (employee-generated content) might be the new UGC
  • What’s actually impacting your Instagram reach (plus real stats)
  • The power of sharing personal stories, not just tips
  • The platforms I’m focusing on for visibility vs conversions

SOCIAL SUMMIT DISCOUNT CODE:

Use SOCIAL50 at thesocialsummit.au for 50% off your ticket (exclusive for Coffees & Content listeners!).

JOIN THE GROWTH EDIT:

For the first time ever, I’m sharing the behind-the-scenes of how I built my six-figure marketing agency - in a private podcast called The Growth Edit.

No gatekeeping. Just real talk, real numbers, and real lessons from $500/month to six figures.

Sign up free → coffeesandcontentpod.com/the-growth-edit

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> In this Social Sessions episode of Coffees and Content, I’m back with the incredible Amy (@amzdicko) from The Social Summit for round two - and we're diving into the conversations that matter most right now in digital marketing.

We’re unpacking:

  • Why your DMs are more powerful than your feed (and how Amy sold out her conference using them)
  • The Instagram update I’ve been waiting for (hello, voice note transcripts 🙌)
  • Whether Instagram is still worth your time in 2025 (spoiler: it depends on your goal)
  • Why UGC is evolving and what brands really want now
  • The shift from how-to to how-I content - and why personal storytelling is outperforming polished strategy

If you’ve been feeling like your content isn’t cutting through, your audience feels flat, or you’re questioning what’s actually working right now… this one’s for you.

You’ll also get a behind-the-scenes look at the Social Summit 2025 (and a sneaky community discount too).

Let’s get into it.

WHAT YOU’LL LEARN:

  • How to sell without “selling” using DMs
  • Why EGC (employee-generated content) might be the new UGC
  • What’s actually impacting your Instagram reach (plus real stats)
  • The power of sharing personal stories, not just tips
  • The platforms I’m focusing on for visibility vs conversions

SOCIAL SUMMIT DISCOUNT CODE:

Use SOCIAL50 at thesocialsummit.au for 50% off your ticket (exclusive for Coffees & Content listeners!).

JOIN THE GROWTH EDIT:

For the first time ever, I’m sharing the behind-the-scenes of how I built my six-figure marketing agency - in a private podcast called The Growth Edit.

No gatekeeping. Just real talk, real numbers, and real lessons from $500/month to six figures.

Sign up free → coffeesandcontentpod.com/the-growth-edit

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies Buzzsprout-17317533 Thu, 12 Jun 2025 07:00:00 +1200 2465 Instagram marketing, digital marketing updates, social media strategy, TikTok for business, community building, selling on Instagram, voice note transcripts, Social Summit, content strategy 2025, personal branding, user generated content, employee generat 3 13 full false What Every 6-Figure Founder Knows About Content ... That Most People Don’t! What Every 6-Figure Founder Knows About Content ... That Most People Don’t! I know how frustrating it feels when you’ve done the work, your offer is solid, and yet… people still aren’t buying.

In this solo episode, I’m sharing exactly why that might be - and spoiler alert: it’s probably not your offer. It’s your messaging.

After taking some time to rest and reset, I’m back with clarity, creativity, and something big: my brand-new group coaching program, The Modern CEO. And today, I’m walking you through the exact mindset and strategy shifts that took me from inconsistent sales to running a multi-6-figure business.

If you’re posting consistently but still not getting the results you want - this episode is for you.

Inside This Episode:

  • The “content trap” that keeps founders stuck in burnout and confusion
  • Why being visible everywhere won’t grow your business
  • What six-figure business owners really understand about messaging
  • Why your offer suite needs a top-down strategy (not random price points)
  • My repurpose → repeat → reframe method for sustainable content

PLUS ... I’m giving you a behind-the-scenes look at how The Modern CEO came to life - and why this program is going to change the game for so many of you.

Whether you’re at 3K months trying to go full-time or ready to finally scale past 10K, this is the reset your marketing has been waiting for.

Links & Resources:

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> I know how frustrating it feels when you’ve done the work, your offer is solid, and yet… people still aren’t buying.

In this solo episode, I’m sharing exactly why that might be - and spoiler alert: it’s probably not your offer. It’s your messaging.

After taking some time to rest and reset, I’m back with clarity, creativity, and something big: my brand-new group coaching program, The Modern CEO. And today, I’m walking you through the exact mindset and strategy shifts that took me from inconsistent sales to running a multi-6-figure business.

If you’re posting consistently but still not getting the results you want - this episode is for you.

Inside This Episode:

  • The “content trap” that keeps founders stuck in burnout and confusion
  • Why being visible everywhere won’t grow your business
  • What six-figure business owners really understand about messaging
  • Why your offer suite needs a top-down strategy (not random price points)
  • My repurpose → repeat → reframe method for sustainable content

PLUS ... I’m giving you a behind-the-scenes look at how The Modern CEO came to life - and why this program is going to change the game for so many of you.

Whether you’re at 3K months trying to go full-time or ready to finally scale past 10K, this is the reset your marketing has been waiting for.

Links & Resources:

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies Buzzsprout-17239301 Thu, 29 May 2025 07:00:00 +1200 2109 content that converts, how to get coaching clients, six figure business tips, female founder podcast, content strategy 2025, instagram marketing, messaging that sells, the modern ceo, small biz growth, marketing mindset, business strategy podcast, coffees 3 12 full false The Essential Guide to Effective Facebook Advertising (TBT) The Essential Guide to Effective Facebook Advertising (TBT) It's another THROWBACK THURSDAY week .. which means we're sharing one of top Coffees and Content episodes (which you may not have heard yet).

This week I explore why using Facebook ads is far superior to boosting posts, thanks to its robust data, flexibility, and ability to precisely target audiences. I guide you through setting up structured ad campaigns, aligning your objectives with business goals, and mastering the art of ad design. I also tackle the importance of consistency in your ad efforts and the benefits of starting with a budget-friendly approach. 

Get ready to transform your advertising game and boost your business like never before!


In this episode you will learn:

  • How to manage ads yourself before considering professional help
  • Practical budgeting advice for Facebook ads
  • Ways to grow your online presence organically
  • Why you need to stop boosting posts on iOS
  • The importance of aligning ad content with customer interests
  • Benefits of consistent advertising for data gathering and improved long-term marketing outcomes
  • Why you should maintain cohesive imagery across different platforms


-

What were your key takeaways from this week's episode? Share them with us on Instagram @coffeesandcontentpod – we would love to hear from you. 

Also, please feel free to get in touch with me via the links below or ask a question on Spotify in the Q & A box. 


Resources mentioned:

The Social Collective Marketing toolkit - 10% off with code 'LAUNCH10'


Get in touch:

Instagram - @thesocialcollective_nz ; @coffeesandcontentpod

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> It's another THROWBACK THURSDAY week .. which means we're sharing one of top Coffees and Content episodes (which you may not have heard yet).

This week I explore why using Facebook ads is far superior to boosting posts, thanks to its robust data, flexibility, and ability to precisely target audiences. I guide you through setting up structured ad campaigns, aligning your objectives with business goals, and mastering the art of ad design. I also tackle the importance of consistency in your ad efforts and the benefits of starting with a budget-friendly approach. 

Get ready to transform your advertising game and boost your business like never before!


In this episode you will learn:

  • How to manage ads yourself before considering professional help
  • Practical budgeting advice for Facebook ads
  • Ways to grow your online presence organically
  • Why you need to stop boosting posts on iOS
  • The importance of aligning ad content with customer interests
  • Benefits of consistent advertising for data gathering and improved long-term marketing outcomes
  • Why you should maintain cohesive imagery across different platforms


-

What were your key takeaways from this week's episode? Share them with us on Instagram @coffeesandcontentpod – we would love to hear from you. 

Also, please feel free to get in touch with me via the links below or ask a question on Spotify in the Q & A box. 


Resources mentioned:

The Social Collective Marketing toolkit - 10% off with code 'LAUNCH10'


Get in touch:

Instagram - @thesocialcollective_nz ; @coffeesandcontentpod

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies Buzzsprout-17205051 Thu, 22 May 2025 07:00:00 +1200 1911 3 11 full false Social Sessions: ChatGPT Hacks, TikTok Truths & What’s Working in Social Media Right Now Social Sessions: ChatGPT Hacks, TikTok Truths & What’s Working in Social Media Right Now In this special Social Sessions edition of Coffees and Content, I'm joined by Amy Dickson — co-founder of Australia’s The Social Summit and social media powerhouse — to unpack everything currently shaking up the digital marketing space.

From the rise (and plateau?) of Threads, to ChatGPT hacks that save you hours, to the real value behind influencer reach (spoiler: it’s not what you think) — this episode is all about what's working right now in social.

Plus, Loren and Amy reveal how to future-proof your content, why virality isn’t a business strategy, and the truth behind growing your audience without selling your soul to the algorithm.

Whether you’re a marketer, creator, or biz owner — this one’s packed with the insights and strategies you need to stay ahead.

🎧 What We Cover:

  • ChatGPT hacks that actually save time (and the Barbie box trend taking over)
  • Meta’s fact-checking changes & what they mean for content creators
  • How to protect your business from platform changes (spoiler: email is your best friend)
  • Why micro-influencers may be more powerful than viral ones
  • How to grow an audience that actually buys from you
  • Amy’s honest take on pivoting her TikTok strategy (150k+ followers!)
  • Why your messaging matters more than your reach

🔗 Links & Mentions:

🎟️ The Social Summit — Sydney, September 19, 2025
Tickets drop early June — follow to stay in the loop.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> In this special Social Sessions edition of Coffees and Content, I'm joined by Amy Dickson — co-founder of Australia’s The Social Summit and social media powerhouse — to unpack everything currently shaking up the digital marketing space.

From the rise (and plateau?) of Threads, to ChatGPT hacks that save you hours, to the real value behind influencer reach (spoiler: it’s not what you think) — this episode is all about what's working right now in social.

Plus, Loren and Amy reveal how to future-proof your content, why virality isn’t a business strategy, and the truth behind growing your audience without selling your soul to the algorithm.

Whether you’re a marketer, creator, or biz owner — this one’s packed with the insights and strategies you need to stay ahead.

🎧 What We Cover:

  • ChatGPT hacks that actually save time (and the Barbie box trend taking over)
  • Meta’s fact-checking changes & what they mean for content creators
  • How to protect your business from platform changes (spoiler: email is your best friend)
  • Why micro-influencers may be more powerful than viral ones
  • How to grow an audience that actually buys from you
  • Amy’s honest take on pivoting her TikTok strategy (150k+ followers!)
  • Why your messaging matters more than your reach

🔗 Links & Mentions:

🎟️ The Social Summit — Sydney, September 19, 2025
Tickets drop early June — follow to stay in the loop.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies Buzzsprout-17164908 Thu, 15 May 2025 13:00:00 +1200 2494 social media trends 2025, influencer marketing tips, chatgpt hacks, tiktok strategy 2025, content marketing, coffees and content, amy dickson, social summit, social media podcast, creator economy, microinfluencers, digital marketing australia, marketing p 3 10 full false Content Planning 101: Mastering Your Content Pillars (TBT) Content Planning 101: Mastering Your Content Pillars (TBT) It's a THROWBACK THURSDAY week .. which means we're sharing one of top Coffees and Content episodes (which you may not have heard yet).

This week I'm breaking down creating engaging and effective content for your brand. I break down the essential steps and processes for content creation, as well as talk you through the key content pillars that will help you create 16-20 pieces of engaging content per month that resonate with your audience.

I have an easy to follow Content Planning Workbook for you that you can download here if you wish to go through it alongside the episode. Alternatively, if you’re not somewhere where you can write, listen now and download the workbook later.  


In this episode you will learn:

  • The importance of having unique content pillars that sum up your business on social media
  • How to identify your three to five core content pillars
  • Effective ways to match content pillars with different content types
  • How you can use this information to easily create 16-20 pieces of content per month

-

I would love to know what your key takeaways are from this episode, and what you would like to learn more about in future episodes. Please feel free to get in touch with me via Instagram or email. 

Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!


Resources:

Get your Content Planning Workbook HERE


Get in touch: 

Instagram - @thesocialcollective_nz and @loren_thesocialcollective

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> It's a THROWBACK THURSDAY week .. which means we're sharing one of top Coffees and Content episodes (which you may not have heard yet).

This week I'm breaking down creating engaging and effective content for your brand. I break down the essential steps and processes for content creation, as well as talk you through the key content pillars that will help you create 16-20 pieces of engaging content per month that resonate with your audience.

I have an easy to follow Content Planning Workbook for you that you can download here if you wish to go through it alongside the episode. Alternatively, if you’re not somewhere where you can write, listen now and download the workbook later.  


In this episode you will learn:

  • The importance of having unique content pillars that sum up your business on social media
  • How to identify your three to five core content pillars
  • Effective ways to match content pillars with different content types
  • How you can use this information to easily create 16-20 pieces of content per month

-

I would love to know what your key takeaways are from this episode, and what you would like to learn more about in future episodes. Please feel free to get in touch with me via Instagram or email. 

Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!


Resources:

Get your Content Planning Workbook HERE


Get in touch: 

Instagram - @thesocialcollective_nz and @loren_thesocialcollective

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies Buzzsprout-17114263 Thu, 08 May 2025 07:00:00 +1200 1578 3 9 full false It’s Not Your Offer - It’s Your Messaging (And What to Fix When Sales Are Slow) It’s Not Your Offer - It’s Your Messaging (And What to Fix When Sales Are Slow) If you’ve ever thought “I know my offer is amazing — why aren’t more people buying?”... this episode is for you.

In this solo episode, I'm breaking down one of the biggest reasons great offers struggle to sell: it’s not the offer, it’s the messaging. 💬

You’ll learn how to diagnose the messaging missteps that are holding you back, how to make your ideal client feel the value of what you’re selling, and the small but powerful tweaks that make your message click.

If you’re ready to stop tweaking your offer and start saying the right thing about it - this one’s a must-listen. 👇


What We Cover:

  • Why value is perceived before it's experienced (and how to make people feel your offer’s power)
  • The signs your messaging might be missing the mark - and how to fix it fast
  • The #1 strategy I use with clients to make offers irresistible
  • How to craft messaging that speaks directly to the real, lived experience of your dream client
  • What to say (and repeat) so people remember what you do - and want it


For coaches, service providers, and content-led business owners who want their words to work harder - this is your reminder: you don’t need a new offer. You need new messaging.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> If you’ve ever thought “I know my offer is amazing — why aren’t more people buying?”... this episode is for you.

In this solo episode, I'm breaking down one of the biggest reasons great offers struggle to sell: it’s not the offer, it’s the messaging. 💬

You’ll learn how to diagnose the messaging missteps that are holding you back, how to make your ideal client feel the value of what you’re selling, and the small but powerful tweaks that make your message click.

If you’re ready to stop tweaking your offer and start saying the right thing about it - this one’s a must-listen. 👇


What We Cover:

  • Why value is perceived before it's experienced (and how to make people feel your offer’s power)
  • The signs your messaging might be missing the mark - and how to fix it fast
  • The #1 strategy I use with clients to make offers irresistible
  • How to craft messaging that speaks directly to the real, lived experience of your dream client
  • What to say (and repeat) so people remember what you do - and want it


For coaches, service providers, and content-led business owners who want their words to work harder - this is your reminder: you don’t need a new offer. You need new messaging.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies Buzzsprout-17070596 Thu, 01 May 2025 07:00:00 +1200 1702 offer messaging tips, why your offer isn’t selling, content marketing podcast, sales messaging strategy, marketing for coaches, how to write compelling content, Loren Tomlinson podcast, messaging that converts, copywriting for business, offer clarity, aud 3 8 full false Building a Marketing Community That Actually Matters (with Chanel Clark) Building a Marketing Community That Actually Matters (with Chanel Clark) In today’s episode of Coffees and Content, I’m joined by the absolute powerhouse that is Chanel Clark — marketing consultant and founder of The Marketing Club (TMC), a growing community of over 10,000 marketers across Australia and New Zealand. 👏

We talk about how she built a thriving marketing network, how to stay real on LinkedIn (spoiler: no fluff here), and the not-so-pretty truth behind burnout and building something that matters.

Chanel shares how she unintentionally built a personal brand that sells without selling, why you don't need fancy tech to make your business work, and how to balance building your dream project alongside paid work — without losing yourself in the process.

If you’ve ever wondered how to grow a true community, build a business with heart, or bounce back from burnout, this episode is your sign. 💥

What We Cover:

  • How Chanel turned a passion project into a 10K+ strong community (without a business plan!)
  • The power of showing up as yourself on LinkedIn (and what that actually looks like)
  • Going viral without trying - and what it taught her about marketing
  • What most “community building” gets wrong
  • How she manages consulting, content, events and community without burning out (again)
  • Why authenticity is Chanel’s greatest marketing tool - and how it’s built her business

Connect with Chanel:

Join the Coffees & Content crew for more episodes, social tips, and no-BS digital marketing convos every week.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> In today’s episode of Coffees and Content, I’m joined by the absolute powerhouse that is Chanel Clark — marketing consultant and founder of The Marketing Club (TMC), a growing community of over 10,000 marketers across Australia and New Zealand. 👏

We talk about how she built a thriving marketing network, how to stay real on LinkedIn (spoiler: no fluff here), and the not-so-pretty truth behind burnout and building something that matters.

Chanel shares how she unintentionally built a personal brand that sells without selling, why you don't need fancy tech to make your business work, and how to balance building your dream project alongside paid work — without losing yourself in the process.

If you’ve ever wondered how to grow a true community, build a business with heart, or bounce back from burnout, this episode is your sign. 💥

What We Cover:

  • How Chanel turned a passion project into a 10K+ strong community (without a business plan!)
  • The power of showing up as yourself on LinkedIn (and what that actually looks like)
  • Going viral without trying - and what it taught her about marketing
  • What most “community building” gets wrong
  • How she manages consulting, content, events and community without burning out (again)
  • Why authenticity is Chanel’s greatest marketing tool - and how it’s built her business

Connect with Chanel:

Join the Coffees & Content crew for more episodes, social tips, and no-BS digital marketing convos every week.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies Buzzsprout-17030879 Thu, 24 Apr 2025 07:00:00 +1200 3521 marketing community, how to grow a business, Chanel Clark, The Marketing Club, LinkedIn personal brand, marketing burnout recovery, New Zealand marketers, Australian marketing community, marketing strategy, content creation tips, building a network, socia 3 7 full false How to Build a Business Community That Lasts - with Golden Brands Founder, Lisa Macale How to Build a Business Community That Lasts - with Golden Brands Founder, Lisa Macale In this episode of Coffees and Content, I sat down with Lisa Macale, founder of Golden Brands - a business community built for creative, service-led small business owners across New Zealand and Australia.

Lisa has mastered the art of turning online connections into real, meaningful relationships - and she’s here to share exactly how you can do the same. From overcoming the fear of public speaking to building sold-out networking events across multiple cities, Lisa has built a thriving community that blends digital connection with in-person impact.

This episode is packed with practical tips on:

  • How to actually enjoy networking (even if it makes you cringe)
  • Turning your online audience into in-person supporters
  • Building a business community people want to be part of
  • Growing your brand through both social media and live events
  • Making small business feel a little less lonely

Whether you're just starting out or ready to level up your network, this conversation will inspire you to show up, connect, and grow.

🎧 Press play and get ready to rethink everything you know about networking.


📍Connect with Lisa:

Instagram: @goldenbrandsco
Website: goldenbrandsco.com

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> In this episode of Coffees and Content, I sat down with Lisa Macale, founder of Golden Brands - a business community built for creative, service-led small business owners across New Zealand and Australia.

Lisa has mastered the art of turning online connections into real, meaningful relationships - and she’s here to share exactly how you can do the same. From overcoming the fear of public speaking to building sold-out networking events across multiple cities, Lisa has built a thriving community that blends digital connection with in-person impact.

This episode is packed with practical tips on:

  • How to actually enjoy networking (even if it makes you cringe)
  • Turning your online audience into in-person supporters
  • Building a business community people want to be part of
  • Growing your brand through both social media and live events
  • Making small business feel a little less lonely

Whether you're just starting out or ready to level up your network, this conversation will inspire you to show up, connect, and grow.

🎧 Press play and get ready to rethink everything you know about networking.


📍Connect with Lisa:

Instagram: @goldenbrandsco
Website: goldenbrandsco.com

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies Buzzsprout-16987685 Thu, 17 Apr 2025 07:00:00 +1200 2232 Lisa Macale, Golden Brands, business networking tips, building community in business, small business marketing, how to network as an introvert, women in business, service-based business tips, marketing podcast for entrepreneurs, online to offline business 3 6 full false 5 Unexpected Places to Find Content Ideas When You’re Totally Stuck 5 Unexpected Places to Find Content Ideas When You’re Totally Stuck Feeling stuck and staring at a blinking cursor? You’re not alone.

In this episode of Coffees and Content, I'm sharing 5 overlooked places every business owner should be mining for content ideas - even when you feel like you’ve posted everything already.

Whether you're a coach, service provider, or small business owner trying to stay consistent online, this episode will show you exactly where to look when the inspiration well feels dry. From your own inbox to your testimonials, I'm walking you through content gold that's hiding in plain sight - and how to turn it into scroll-stopping posts, podcast episodes, or Reels.

🧠 What You’ll Learn:

  • The surprising content ideas hiding in your DMs and comments
  • Why your email inbox is secretly full of post-worthy content
  • How everyday convos (even coffee chats) can spark your best ideas
  • Why repurposing old posts isn't lazy - it’s smart marketing
  • The hidden messaging gems inside your client testimonials

🎧 PLUS: I'm sharing how I've helped TSC clients spark content ideas without needing to reinvent the wheel every single week.

🚨 BONUS: DM @loren.thesocialcollective the word STUCK and I'll send you a mini voice note with a custom content idea just for you.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Feeling stuck and staring at a blinking cursor? You’re not alone.

In this episode of Coffees and Content, I'm sharing 5 overlooked places every business owner should be mining for content ideas - even when you feel like you’ve posted everything already.

Whether you're a coach, service provider, or small business owner trying to stay consistent online, this episode will show you exactly where to look when the inspiration well feels dry. From your own inbox to your testimonials, I'm walking you through content gold that's hiding in plain sight - and how to turn it into scroll-stopping posts, podcast episodes, or Reels.

🧠 What You’ll Learn:

  • The surprising content ideas hiding in your DMs and comments
  • Why your email inbox is secretly full of post-worthy content
  • How everyday convos (even coffee chats) can spark your best ideas
  • Why repurposing old posts isn't lazy - it’s smart marketing
  • The hidden messaging gems inside your client testimonials

🎧 PLUS: I'm sharing how I've helped TSC clients spark content ideas without needing to reinvent the wheel every single week.

🚨 BONUS: DM @loren.thesocialcollective the word STUCK and I'll send you a mini voice note with a custom content idea just for you.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies Buzzsprout-16947258 Thu, 10 Apr 2025 07:00:00 +1200 1892 content ideas, content creation tips, how to find content ideas, social media marketing, content strategy for business owners, small business marketing, digital marketing podcast, content repurposing, testimonial marketing, how to post consistently, coffe 3 5 full false How to Market a Conference, Build Hype Online + Sell Out Your In-Person Event with Amy Dickinson of The Social Summit How to Market a Conference, Build Hype Online + Sell Out Your In-Person Event with Amy Dickinson of The Social Summit In this week’s episode of Coffees & Content, I’m joined by the amazing Amy Dickinson – event strategist, marketing expert, and the founder of The Social Summit – Australia’s first conference built specifically for content creators, marketers, and brands.

If you’ve ever thought about launching your own event or building a stronger in-person community around your brand, this episode is going to be your new go-to guide.

Amy breaks down exactly how she used strategic marketing, content planning, and social media collaborations to turn an idea into a sold-out event with 400+ attendees – and why she didn’t rely on expensive Meta ads to make it happen.

From working with micro-influencers to curating the perfect speaker lineup, we’re diving deep into the real work behind building an in-person event that actually converts and creates long-term momentum.

Inside this episode, we’re talking all things:

✨ How to market an in-person event using social media
 ✨ Smart strategies to drive ticket sales (even with a small audience)
 ✨ The exact tools Amy used to build pre-launch hype
 ✨ Creating meaningful community – before, during, and after your event
 ✨ What makes a speaker lineup truly shareable
 ✨ Mistakes to avoid when planning your first event
 ✨ The power of merch, micro-influencers, and behind-the-scenes marketing
 ✨ How to make your event content go further (think: user-generated content on autopilot)

Whether you're a small business owner, a content creator, or a digital marketer wanting to bridge the online-to-offline gap, this conversation will leave you full of ideas, action steps, and so much inspiration.

—

🎧 Listen now to learn:
✔ How to sell out your next event without relying on ads
✔ Why community is your biggest marketing asset
✔ The easiest way to create buzz-worthy social content
✔ What to do if you’re scared no one will show up

—

Connect with Amy:
📲 Instagram: @thesocialsummit and @amzdicko
🎥 TikTok: @amzdicko
🌐 Website: thesocialsummit.au

—

Loved this episode?
Tag me on Instagram @coffeesandcontentpod with your biggest takeaway – I’d love to hear what you’re building. And don’t forget to subscribe so you never miss an episode.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> In this week’s episode of Coffees & Content, I’m joined by the amazing Amy Dickinson – event strategist, marketing expert, and the founder of The Social Summit – Australia’s first conference built specifically for content creators, marketers, and brands.

If you’ve ever thought about launching your own event or building a stronger in-person community around your brand, this episode is going to be your new go-to guide.

Amy breaks down exactly how she used strategic marketing, content planning, and social media collaborations to turn an idea into a sold-out event with 400+ attendees – and why she didn’t rely on expensive Meta ads to make it happen.

From working with micro-influencers to curating the perfect speaker lineup, we’re diving deep into the real work behind building an in-person event that actually converts and creates long-term momentum.

Inside this episode, we’re talking all things:

✨ How to market an in-person event using social media
 ✨ Smart strategies to drive ticket sales (even with a small audience)
 ✨ The exact tools Amy used to build pre-launch hype
 ✨ Creating meaningful community – before, during, and after your event
 ✨ What makes a speaker lineup truly shareable
 ✨ Mistakes to avoid when planning your first event
 ✨ The power of merch, micro-influencers, and behind-the-scenes marketing
 ✨ How to make your event content go further (think: user-generated content on autopilot)

Whether you're a small business owner, a content creator, or a digital marketer wanting to bridge the online-to-offline gap, this conversation will leave you full of ideas, action steps, and so much inspiration.

—

🎧 Listen now to learn:
✔ How to sell out your next event without relying on ads
✔ Why community is your biggest marketing asset
✔ The easiest way to create buzz-worthy social content
✔ What to do if you’re scared no one will show up

—

Connect with Amy:
📲 Instagram: @thesocialsummit and @amzdicko
🎥 TikTok: @amzdicko
🌐 Website: thesocialsummit.au

—

Loved this episode?
Tag me on Instagram @coffeesandcontentpod with your biggest takeaway – I’d love to hear what you’re building. And don’t forget to subscribe so you never miss an episode.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies Buzzsprout-16902479 Thu, 03 Apr 2025 07:00:00 +1300 2804 event marketing, how to market a live event, social media for events, marketing strategies 2025, community building strategies, social summit 2025, amy dickinson social summit, marketing without ads, content creators conference, influencer marketing 2025, 3 5 full false Growing a Podcast & Community While Working Full-Time — with Ebony from Can I Buy You a Coffee Growing a Podcast & Community While Working Full-Time — with Ebony from Can I Buy You a Coffee This week on Coffees and Content, I’m joined by the lovely Ebony — social media manager, podcast host, and all-round community queen.

She’s the voice behind Can I Buy You a Coffee (which I’m obsessed with), and we’re chatting about building a brand and community while working full-time, staying consistent, and creating a podcast people actually want to listen to.

We also dive into:

  • The reality of podcasting (and why it’s more work than it looks)
  • How to manage your energy and avoid burnout
  • Community vs competition — and how collaboration really does win
  • Holding your boundaries on social media
  • Why it’s OK not to show everything online

If you’ve been thinking about launching a podcast, growing your personal brand, or you’re just in that busy season of doing all the things — this one’s for you.

🎧 Listen now, and don’t forget to subscribe!


How to find Ebony:

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> This week on Coffees and Content, I’m joined by the lovely Ebony — social media manager, podcast host, and all-round community queen.

She’s the voice behind Can I Buy You a Coffee (which I’m obsessed with), and we’re chatting about building a brand and community while working full-time, staying consistent, and creating a podcast people actually want to listen to.

We also dive into:

  • The reality of podcasting (and why it’s more work than it looks)
  • How to manage your energy and avoid burnout
  • Community vs competition — and how collaboration really does win
  • Holding your boundaries on social media
  • Why it’s OK not to show everything online

If you’ve been thinking about launching a podcast, growing your personal brand, or you’re just in that busy season of doing all the things — this one’s for you.

🎧 Listen now, and don’t forget to subscribe!


How to find Ebony:

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies Buzzsprout-16862237 Thu, 27 Mar 2025 07:00:00 +1300 2596 Social media manager, community building, podcast growth, women in marketing, digital marketing podcast, content creation tips, avoiding burnout, balancing full-time work and side projects, marketing careers, collaboration over competition, women supporti 3 4 full false The Visibility Formula: How to Get Seen, Trusted & Converting Faster The Visibility Formula: How to Get Seen, Trusted & Converting Faster Are you creating great content but struggling to get it seen by the right people?

You’re not alone. One of the biggest challenges business owners face is getting consistent visibility without feeling like they need to post 24/7 or chase vanity metrics.

In this episode of Coffees & Content, I’m breaking down my 3-Part Visibility Formula — the exact framework I’ve used to grow The Social Collective from a solo business to a thriving marketing agency with international clients.

This isn’t just about posting more. It’s about getting strategic, intentional, and making sure every piece of content works for you.

So if you’ve been asking:

  • Why isn’t my content reaching the right people?
  • How do I attract more dream clients without spending hours online?
  • Do I need a huge audience to actually see results?

This episode is exactly what you need.

Plus, I’ve got some big updates — we now have a Coffees & Content website, newsletter, and Facebook community so you can connect with other listeners, get deeper insights, and be the first to know about exclusive content.

In This Episode, We Cover:

  • The 3-Part Visibility Formula: Engagement, Consistency & Authority
  • Why posting more doesn’t equal more visibility (and what actually works)
  • The #1 mistake business owners make when trying to grow online
  • The truth about going viral vs. creating real, lasting impact
  • How to position yourself as an authority in your industry (so your audience trusts you instantly)
  • The engagement strategy that skyrocketed my content reach—without spending hours online
  • The difference between visibility and credibility—and how to have both
  • How to convert visibility into actual business growth

If you’re ready to stop feeling invisible and start building a brand that gets recognized, trusted, and chosen — this episode is for you.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Are you creating great content but struggling to get it seen by the right people?

You’re not alone. One of the biggest challenges business owners face is getting consistent visibility without feeling like they need to post 24/7 or chase vanity metrics.

In this episode of Coffees & Content, I’m breaking down my 3-Part Visibility Formula — the exact framework I’ve used to grow The Social Collective from a solo business to a thriving marketing agency with international clients.

This isn’t just about posting more. It’s about getting strategic, intentional, and making sure every piece of content works for you.

So if you’ve been asking:

  • Why isn’t my content reaching the right people?
  • How do I attract more dream clients without spending hours online?
  • Do I need a huge audience to actually see results?

This episode is exactly what you need.

Plus, I’ve got some big updates — we now have a Coffees & Content website, newsletter, and Facebook community so you can connect with other listeners, get deeper insights, and be the first to know about exclusive content.

In This Episode, We Cover:

  • The 3-Part Visibility Formula: Engagement, Consistency & Authority
  • Why posting more doesn’t equal more visibility (and what actually works)
  • The #1 mistake business owners make when trying to grow online
  • The truth about going viral vs. creating real, lasting impact
  • How to position yourself as an authority in your industry (so your audience trusts you instantly)
  • The engagement strategy that skyrocketed my content reach—without spending hours online
  • The difference between visibility and credibility—and how to have both
  • How to convert visibility into actual business growth

If you’re ready to stop feeling invisible and start building a brand that gets recognized, trusted, and chosen — this episode is for you.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies Buzzsprout-16821278 Thu, 20 Mar 2025 07:00:00 +1300 2324 visibility strategy, social media marketing, personal branding, content marketing, digital marketing, how to grow online, business visibility, brand authority, social media growth, marketing strategy, social media engagement, content strategy, online busi 3 3 full false How to Build a Powerful Personal Brand on LinkedIn with Rosie Chong How to Build a Powerful Personal Brand on LinkedIn with Rosie Chong Is LinkedIn just for job seekers? Not anymore.

If you’re still thinking of LinkedIn as a corporate resume platform, you’re missing out on one of the biggest personal branding and content marketing opportunities.

This week on Coffees & Content, I sit down with Rosie Chong, a LinkedIn powerhouse with over 62,000+ followers, a personal branding strategist, and a go-to expert for professionals who want to stand out in the digital world.

We’re breaking down exactly how to build a personal brand on LinkedIn, attract opportunities, and turn engagement into real business growth — even if you’re still working a 9-to-5.


In This Episode, We Cover:

  • Why LinkedIn is the most underrated platform for personal branding (and how to leverage it now)
  • The biggest myths about LinkedIn marketing (and why most people get it wrong)
  • How to position yourself as a thought leader and build credibility—even if you’re just starting out
  • What kind of content actually performs on LinkedIn (it’s NOT just polished corporate updates)
  • The power of storytelling in personal branding and why it’s your competitive edge
  • How to grow your LinkedIn audience without spending hours on the platform
  • The secret to balancing a full-time career while building a brand (without burnout)
  • How LinkedIn can open doors to career opportunities, brand deals, and business growth

If you’ve been waiting for the right time to start building your personal brand, this is it.


Connect with Rosie Chong:

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Is LinkedIn just for job seekers? Not anymore.

If you’re still thinking of LinkedIn as a corporate resume platform, you’re missing out on one of the biggest personal branding and content marketing opportunities.

This week on Coffees & Content, I sit down with Rosie Chong, a LinkedIn powerhouse with over 62,000+ followers, a personal branding strategist, and a go-to expert for professionals who want to stand out in the digital world.

We’re breaking down exactly how to build a personal brand on LinkedIn, attract opportunities, and turn engagement into real business growth — even if you’re still working a 9-to-5.


In This Episode, We Cover:

  • Why LinkedIn is the most underrated platform for personal branding (and how to leverage it now)
  • The biggest myths about LinkedIn marketing (and why most people get it wrong)
  • How to position yourself as a thought leader and build credibility—even if you’re just starting out
  • What kind of content actually performs on LinkedIn (it’s NOT just polished corporate updates)
  • The power of storytelling in personal branding and why it’s your competitive edge
  • How to grow your LinkedIn audience without spending hours on the platform
  • The secret to balancing a full-time career while building a brand (without burnout)
  • How LinkedIn can open doors to career opportunities, brand deals, and business growth

If you’ve been waiting for the right time to start building your personal brand, this is it.


Connect with Rosie Chong:

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies Buzzsprout-16780768 Thu, 13 Mar 2025 07:00:00 +1300 2228 3 2 full false How to Build an Authentic Brand That Converts in 2025 How to Build an Authentic Brand That Converts in 2025 Welcome to Season 3 of Coffees & Content.

After two high-impact seasons, we’re back with even bigger insights, expert guests, and strategies to help you stay ahead in digital marketing.

This season, we’re cutting through the noise and focusing on real, results-driven marketing strategies. No fluff, no hype — just actionable insights that work.

In This Episode:

  • Recap from the Social Summit: What’s shaping content strategies in 2025
  • The Power of Personal Branding: Why your brand should be lived, not built
  • UGC vs. EGC: Why Employee-Generated Content is becoming a major marketing move
  • Long-Form Content’s Comeback: How depth and storytelling drive engagement
  • The Algorithm vs. Your Audience: The only metric that actually leads to sales
  • The Truth About Followers: Why audience size doesn’t equal business success

This is just the beginning. Season 3 will be packed with deep dives into personal branding, digital strategy, AI, and content that converts, plus exclusive interviews with leading industry experts.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Welcome to Season 3 of Coffees & Content.

After two high-impact seasons, we’re back with even bigger insights, expert guests, and strategies to help you stay ahead in digital marketing.

This season, we’re cutting through the noise and focusing on real, results-driven marketing strategies. No fluff, no hype — just actionable insights that work.

In This Episode:

  • Recap from the Social Summit: What’s shaping content strategies in 2025
  • The Power of Personal Branding: Why your brand should be lived, not built
  • UGC vs. EGC: Why Employee-Generated Content is becoming a major marketing move
  • Long-Form Content’s Comeback: How depth and storytelling drive engagement
  • The Algorithm vs. Your Audience: The only metric that actually leads to sales
  • The Truth About Followers: Why audience size doesn’t equal business success

This is just the beginning. Season 3 will be packed with deep dives into personal branding, digital strategy, AI, and content that converts, plus exclusive interviews with leading industry experts.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies Buzzsprout-16737688 Thu, 06 Mar 2025 07:00:00 +1300 1734 digital marketing, social media, personal branding, user-generated content, long-form content, community engagement, marketing strategies, authenticity, influencer marketing, content creation 3 1 full false Coffees & Content is BACK ... and with a brand new intro for Season 3! 🚀🎙️ Coffees & Content is BACK ... and with a brand new intro for Season 3! 🚀🎙️ Coffees & Content is back, and Season 3 is kicking off TOMORROW (March 5th 2025)!

This season, we’re diving deeper into social media and digital marketing, bringing you actionable strategies, expert insights, and the latest trends to help you grow your brand and business. Whether you're a business owner, marketer, or content creator, this is your go-to podcast for making smarter marketing moves.

Expect real talk, no fluff, and high-impact conversations with some of the best in the industry — plus the marketing updates you actually need to know.

Make sure to subscribe and turn on notifications so you don’t miss a single episode. First drop happens tomorrow — get ready!

📅 Season 3 launches March 5, 2025
🎧 Available on Spotify, Apple Podcasts, and everywhere you listen
📲 Follow for updates: @coffeesandcontentpod & @loren.thesocialcollective

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Coffees & Content is back, and Season 3 is kicking off TOMORROW (March 5th 2025)!

This season, we’re diving deeper into social media and digital marketing, bringing you actionable strategies, expert insights, and the latest trends to help you grow your brand and business. Whether you're a business owner, marketer, or content creator, this is your go-to podcast for making smarter marketing moves.

Expect real talk, no fluff, and high-impact conversations with some of the best in the industry — plus the marketing updates you actually need to know.

Make sure to subscribe and turn on notifications so you don’t miss a single episode. First drop happens tomorrow — get ready!

📅 Season 3 launches March 5, 2025
🎧 Available on Spotify, Apple Podcasts, and everywhere you listen
📲 Follow for updates: @coffeesandcontentpod & @loren.thesocialcollective

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies Buzzsprout-16730152 Tue, 04 Mar 2025 18:00:00 +1300 61 3 1 full false {MINI} The Reality Behind Social Media: Influencer Truths {MINI} The Reality Behind Social Media: Influencer Truths In this mini episode of the Coffees and Content podcast, we explore the authenticity and effectiveness of smaller content creators. We discuss the curated nature of content from influencers with large followings and contrast it with the genuine, raw content produced by smaller influencers.

We also share why we love collaborating with smaller creators at TSC, their hustle, and their ability to create some of the best content, even without going viral. Additionally, we touch on strategies for using user-generated content (UGC) and smaller creators to build brand awareness and drive advertising, emphasising the importance of genuine engagement over polished perfection.

Click the link to listen to the full episode on ⁠Spotify⁠ and ⁠Apple Podcasts⁠.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> In this mini episode of the Coffees and Content podcast, we explore the authenticity and effectiveness of smaller content creators. We discuss the curated nature of content from influencers with large followings and contrast it with the genuine, raw content produced by smaller influencers.

We also share why we love collaborating with smaller creators at TSC, their hustle, and their ability to create some of the best content, even without going viral. Additionally, we touch on strategies for using user-generated content (UGC) and smaller creators to build brand awareness and drive advertising, emphasising the importance of genuine engagement over polished perfection.

Click the link to listen to the full episode on ⁠Spotify⁠ and ⁠Apple Podcasts⁠.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies 3d1e478c-dfcc-4a94-8e53-01a92db0fbd6 Tue, 28 Jan 2025 07:30:00 +1300 272 2 bonus false {MINI} Making Genuine Connections in a Digital World {MINI} Making Genuine Connections in a Digital World In this mini episode of the Coffees and Content podcast, I'm diving into why creating authentic, less polished content leads to higher engagement.

We discuss the benefits of collaborating with smaller content creators over influencers, highlighting cost-effectiveness and the importance of multiple touch points. Tune in to understand why spreading your budget across multiple creators offers greater benefits for smaller brands.

Click the link to listen to the full episode on Spotify and Apple Podcasts.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> In this mini episode of the Coffees and Content podcast, I'm diving into why creating authentic, less polished content leads to higher engagement.

We discuss the benefits of collaborating with smaller content creators over influencers, highlighting cost-effectiveness and the importance of multiple touch points. Tune in to understand why spreading your budget across multiple creators offers greater benefits for smaller brands.

Click the link to listen to the full episode on Spotify and Apple Podcasts.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies 557b3be6-9f80-4316-ba57-476105a7c462 Thu, 23 Jan 2025 07:30:00 +1300 252 2 bonus false {MINI} Step into the Spotlight: Share Your Business Story! {MINI} Step into the Spotlight: Share Your Business Story! In this mini episode of the Coffees and Content podcast, we explore ways to build confidence and genuine connections on social media, beyond just posting content.

We discuss the importance of engaging with your community through comments and DMs, and how using voice notes can add a more personal touch.

The key takeaway is to always show up as your authentic self, as this naturally boosts confidence and encourages better interactions. I'm sharing insights from personal experience and highlights how authenticity can drive business growth.

Click the link to listen to the full episode on Spotify and Apple Podcasts.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> In this mini episode of the Coffees and Content podcast, we explore ways to build confidence and genuine connections on social media, beyond just posting content.

We discuss the importance of engaging with your community through comments and DMs, and how using voice notes can add a more personal touch.

The key takeaway is to always show up as your authentic self, as this naturally boosts confidence and encourages better interactions. I'm sharing insights from personal experience and highlights how authenticity can drive business growth.

Click the link to listen to the full episode on Spotify and Apple Podcasts.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies 53428847-7bd1-4c3f-8e40-60d12882e07f Tue, 21 Jan 2025 07:30:00 +1300 288 2 bonus false {MINI} Master Your Online Presence: Build Your Confidence! {MINI} Master Your Online Presence: Build Your Confidence! In this mini episode of the Coffees and Content podcast, we explore ways to build confidence and genuine connections on social media, beyond just posting content.

We discuss the importance of engaging with your community through comments and DMs, and how using voice notes can add a more personal touch.

The key takeaway is to always show up as your authentic self, as this naturally boosts confidence and encourages better interactions. I'm sharing insights from personal experience and highlights how authenticity can drive business growth.

Click the link to listen to the full episode on Spotify and Apple Podcasts.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> In this mini episode of the Coffees and Content podcast, we explore ways to build confidence and genuine connections on social media, beyond just posting content.

We discuss the importance of engaging with your community through comments and DMs, and how using voice notes can add a more personal touch.

The key takeaway is to always show up as your authentic self, as this naturally boosts confidence and encourages better interactions. I'm sharing insights from personal experience and highlights how authenticity can drive business growth.

Click the link to listen to the full episode on Spotify and Apple Podcasts.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies 94f44988-e42d-4497-9725-2e0819e86879 Thu, 16 Jan 2025 07:30:00 +1300 309 2 bonus false {MINI} Can AI Truly Replace Human Ingenuity? {MINI} Can AI Truly Replace Human Ingenuity? In this mini episode of the Coffees and Content podcast, I'm exploring the role of AI in enhancing business processes without replacing the invaluable human connection.

We discuss how AI can speed up workflows, improve strategies, and generate content ideas, while still highlighting the irreplaceable human elements like face-to-face interactions and emotional connections. Tune in to learn how to integrate AI effectively into your business practices without sacrificing authenticity.

Click the link to listen to the full episode on Spotify and Apple Podcasts.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> In this mini episode of the Coffees and Content podcast, I'm exploring the role of AI in enhancing business processes without replacing the invaluable human connection.

We discuss how AI can speed up workflows, improve strategies, and generate content ideas, while still highlighting the irreplaceable human elements like face-to-face interactions and emotional connections. Tune in to learn how to integrate AI effectively into your business practices without sacrificing authenticity.

Click the link to listen to the full episode on Spotify and Apple Podcasts.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies 780b14d2-dcf0-46b6-b157-236b45a46dc1 Tue, 14 Jan 2025 07:30:00 +1300 303 2 bonus false {MINI} Marketing Magic: How to Stand Out in the Digital Age with Your Unique Voice {MINI} Marketing Magic: How to Stand Out in the Digital Age with Your Unique Voice In this mini episode of Coffees and Content, I'm diving into the importance of maintaining your personality while engaging in advertising.

We share key takeaways from a recent conference, including an insightful analogy from advertising expert, who compares understanding your target audience to understanding your high school crush. Learn why having a detailed knowledge of your audience is essential for successful ad campaigns and discover how brand awareness plays a crucial role in advertising strategy.

Click the link to listen to the full episode on Spotify and Apple Podcasts.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> In this mini episode of Coffees and Content, I'm diving into the importance of maintaining your personality while engaging in advertising.

We share key takeaways from a recent conference, including an insightful analogy from advertising expert, who compares understanding your target audience to understanding your high school crush. Learn why having a detailed knowledge of your audience is essential for successful ad campaigns and discover how brand awareness plays a crucial role in advertising strategy.

Click the link to listen to the full episode on Spotify and Apple Podcasts.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies 2f7364e8-434f-4a69-b398-708c33dd8f37 Thu, 09 Jan 2025 07:13:00 +1300 295 2 bonus false {MINI} The Hidden Strength of Silent Fans {MINI} The Hidden Strength of Silent Fans In this mini episode of the Coffees and Content podcast, we dive into the fascinating world of silent followers—those individuals who consume your content but don’t actively engage.

We explore how these silent observers can have a significant impact on your business, highlighting the importance of creating content that educates and connects, rather than just aiming for likes and comments.

We also discuss the shift from influencers to authentic content creators in 2024, with a focus on the growing demand for genuine and relatable content. Tune in for more insights on the evolving social media landscape and the importance of authenticity.

Click the link to listen to the full episode on Spotify and Apple Podcasts.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> In this mini episode of the Coffees and Content podcast, we dive into the fascinating world of silent followers—those individuals who consume your content but don’t actively engage.

We explore how these silent observers can have a significant impact on your business, highlighting the importance of creating content that educates and connects, rather than just aiming for likes and comments.

We also discuss the shift from influencers to authentic content creators in 2024, with a focus on the growing demand for genuine and relatable content. Tune in for more insights on the evolving social media landscape and the importance of authenticity.

Click the link to listen to the full episode on Spotify and Apple Podcasts.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies 16f85b64-4080-4583-8cb0-882448b81926 Tue, 07 Jan 2025 07:11:00 +1300 307 2 bonus false {MINI} Why Quick Marketing Wins are Unrealistic {MINI} Why Quick Marketing Wins are Unrealistic In this mini episode of the Coffees and Content podcast, I'm highlighting the importance of patience and trust in marketing.

We talk about why expecting immediate results within just three months isn’t realistic for long-term success and explore key strategies like not cutting your marketing budget, speaking to your target audience, showing up as your authentic self, and maintaining a clear vision.

Tune in to get insights on how to make sure your marketing efforts pay off in the long run.

Click the link to listen to the full episode on Spotify and Apple Podcasts.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> In this mini episode of the Coffees and Content podcast, I'm highlighting the importance of patience and trust in marketing.

We talk about why expecting immediate results within just three months isn’t realistic for long-term success and explore key strategies like not cutting your marketing budget, speaking to your target audience, showing up as your authentic self, and maintaining a clear vision.

Tune in to get insights on how to make sure your marketing efforts pay off in the long run.

Click the link to listen to the full episode on Spotify and Apple Podcasts.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies 5c85c526-24b2-4f1f-b228-538fff6ebf9e Thu, 02 Jan 2025 07:30:00 +1300 309 2 bonus false {MINI} Omni-Channel Marketing for Maximum Impact {MINI} Omni-Channel Marketing for Maximum Impact In this mini episode of the Coffees and Content podcast, I'm exploring holistic marketing and how it aligns with the omni-channel approach.

We discuss the Rule of Seven, which traditionally suggested that a product needed to be seen seven times by an ideal customer before they'd make a purchase. With the oversaturation of social media, this rule has changed significantly.

Tune in to learn about the importance of consistently showing up across different platforms and the strategies we use at the Social Collective to effectively repurpose long-form content into multiple touch points.

Click the link to listen to the full episode on ⁠Spotify⁠ and ⁠Apple Podcasts⁠.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> In this mini episode of the Coffees and Content podcast, I'm exploring holistic marketing and how it aligns with the omni-channel approach.

We discuss the Rule of Seven, which traditionally suggested that a product needed to be seen seven times by an ideal customer before they'd make a purchase. With the oversaturation of social media, this rule has changed significantly.

Tune in to learn about the importance of consistently showing up across different platforms and the strategies we use at the Social Collective to effectively repurpose long-form content into multiple touch points.

Click the link to listen to the full episode on ⁠Spotify⁠ and ⁠Apple Podcasts⁠.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies f2bdc0df-5f95-4559-b537-ed9b2f788efd Tue, 31 Dec 2024 07:30:00 +1300 318 2 bonus false {MINI} Multi-Platform Strategy: A Must for Modern Marketing {MINI} Multi-Platform Strategy: A Must for Modern Marketing This mini episode of Coffees and Content highlights the importance of a holistic approach to marketing in today’s landscape.

We chat about how relying solely on one form of marketing, like just organic social media, is no longer enough. Instead, a wraparound strategy involving websites, SEO, newsletters, blog posts, and networking is key. I'm also draw on nearly a decade of experience in the industry and shares the success the Social Collective has seen with these holistic strategies.

Click the link to listen to the full episode on Spotify and Apple Podcasts.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> This mini episode of Coffees and Content highlights the importance of a holistic approach to marketing in today’s landscape.

We chat about how relying solely on one form of marketing, like just organic social media, is no longer enough. Instead, a wraparound strategy involving websites, SEO, newsletters, blog posts, and networking is key. I'm also draw on nearly a decade of experience in the industry and shares the success the Social Collective has seen with these holistic strategies.

Click the link to listen to the full episode on Spotify and Apple Podcasts.

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies fe95d012-1153-439b-a73f-bcc7e50b599b Thu, 26 Dec 2024 07:30:00 +1300 286 2 bonus false 216 - 2025 Social Media Predictions + Stress-Free Holiday Marketing Tips 216 - 2025 Social Media Predictions + Stress-Free Holiday Marketing Tips My gosh, how time has flown – this is the last episode of Coffees & Content Season 2! And as 2025 approaches, I thought I’d unpack the top three social media trends to watch, and offer actionable holiday marketing tips designed to reduce stress so you can enjoy a well deserved break. 

From harnessing Employee-Generated Content (EGC) to leveraging AI for hyper-personalisation, you’ll gain insights into staying ahead of the curve without feeling overwhelmed. Whether you’re repurposing old content, scheduling posts in advance, or focusing on “good enough” rather than perfect, this episode provides a roadmap to navigate holiday marketing with ease.

In this episode, you’ll learn:

  • The top 3 marketing trends to look out for in 2025
  • How to repurpose and revitalise your best-performing content 
  • Why now is the time to prioritise consistency over perfection
  • How you can free up time for other more important tasks
  • Ways you can dedicate short, focused periods to audience interaction



What were your key takeaways from this week's episode?We’d love to hear from you! Reach out to us using the links below or drop a question in the Q&A box on Spotify.

Don’t forget to subscribe to the podcast so you never miss an episode. And if you’re enjoying the content, we’d love for you to leave a rating and review on Spotify or Apple Podcasts!


Ready to make 2025 your most strategic and stress-free marketing year yet? 

Let’s connect through The Social Collective for personalised support.


Resources mentioned:

12-Days of Marketing

2025 Marketing Prep Checklist


Get in touch:

Instagram - @thesocialcollective_nz and @coffeesandcontentpod

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> My gosh, how time has flown – this is the last episode of Coffees & Content Season 2! And as 2025 approaches, I thought I’d unpack the top three social media trends to watch, and offer actionable holiday marketing tips designed to reduce stress so you can enjoy a well deserved break. 

From harnessing Employee-Generated Content (EGC) to leveraging AI for hyper-personalisation, you’ll gain insights into staying ahead of the curve without feeling overwhelmed. Whether you’re repurposing old content, scheduling posts in advance, or focusing on “good enough” rather than perfect, this episode provides a roadmap to navigate holiday marketing with ease.

In this episode, you’ll learn:

  • The top 3 marketing trends to look out for in 2025
  • How to repurpose and revitalise your best-performing content 
  • Why now is the time to prioritise consistency over perfection
  • How you can free up time for other more important tasks
  • Ways you can dedicate short, focused periods to audience interaction



What were your key takeaways from this week's episode?We’d love to hear from you! Reach out to us using the links below or drop a question in the Q&A box on Spotify.

Don’t forget to subscribe to the podcast so you never miss an episode. And if you’re enjoying the content, we’d love for you to leave a rating and review on Spotify or Apple Podcasts!


Ready to make 2025 your most strategic and stress-free marketing year yet? 

Let’s connect through The Social Collective for personalised support.


Resources mentioned:

12-Days of Marketing

2025 Marketing Prep Checklist


Get in touch:

Instagram - @thesocialcollective_nz and @coffeesandcontentpod

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies adea50cf-c82d-4850-b7c8-8d648d7358db Wed, 18 Dec 2024 07:00:00 +1300 1581 2 16 full false 215 - Lessons Learned & Goals Set: How to Make 2025 Your Best Year Yet! 215 - Lessons Learned & Goals Set: How to Make 2025 Your Best Year Yet! Today I start off by taking a moment to reflect on the year that’s been, share lessons learned, and outline how to approach the upcoming year with purpose. With the holidays around the corner, I discuss the importance of stepping back, recharging, and using this time to create a solid game plan for the new year. From goal-setting and strategy to actionable tips for the first 30 days of 2025, this episode is all about starting strong.

I will also tell you about a free resource—the 2025 Marketing Prep Checklist—to help you confidently transition into the new year while enjoying your well-deserved break.

This episode will leave you inspired to pause, reflect, and plan with clarity, so you can enter 2025 with intention and confidence


In this episode, you’ll learn:

  • How disconnecting from work over the holidays can lead to renewed energy and creativity
  • The pitfalls of neglecting downtime and how to set boundaries to truly recharge
  • What questions to ask yourself to effectively reflect on 2024
  • How to break your big 2025 goals down into manageable steps to stay motivated
  • Understand how to “acclimatise” to new levels of success
  • Why January is a golden opportunity for social media visibility and client engagement
  • Tips for refining your marketing strategies to better connect with your audience



What were your key takeaways from this week's episode?We’d love to hear from you! Reach out to us using the links below or drop a question in the Q&A box on Spotify.

Don’t forget to subscribe to the podcast so you never miss an episode. And if you’re enjoying the content, we’d love for you to leave a rating and review on Spotify or Apple Podcasts!


Resources mentioned:

12-Days of Marketing

2025 Marketing Prep Checklist


Get in touch:

Instagram - @thesocialcollective_nz and @coffeesandcontentpod

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Today I start off by taking a moment to reflect on the year that’s been, share lessons learned, and outline how to approach the upcoming year with purpose. With the holidays around the corner, I discuss the importance of stepping back, recharging, and using this time to create a solid game plan for the new year. From goal-setting and strategy to actionable tips for the first 30 days of 2025, this episode is all about starting strong.

I will also tell you about a free resource—the 2025 Marketing Prep Checklist—to help you confidently transition into the new year while enjoying your well-deserved break.

This episode will leave you inspired to pause, reflect, and plan with clarity, so you can enter 2025 with intention and confidence


In this episode, you’ll learn:

  • How disconnecting from work over the holidays can lead to renewed energy and creativity
  • The pitfalls of neglecting downtime and how to set boundaries to truly recharge
  • What questions to ask yourself to effectively reflect on 2024
  • How to break your big 2025 goals down into manageable steps to stay motivated
  • Understand how to “acclimatise” to new levels of success
  • Why January is a golden opportunity for social media visibility and client engagement
  • Tips for refining your marketing strategies to better connect with your audience



What were your key takeaways from this week's episode?We’d love to hear from you! Reach out to us using the links below or drop a question in the Q&A box on Spotify.

Don’t forget to subscribe to the podcast so you never miss an episode. And if you’re enjoying the content, we’d love for you to leave a rating and review on Spotify or Apple Podcasts!


Resources mentioned:

12-Days of Marketing

2025 Marketing Prep Checklist


Get in touch:

Instagram - @thesocialcollective_nz and @coffeesandcontentpod

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies 2be74fbb-bccf-432f-8eb7-8583c4b30e57 Sat, 14 Dec 2024 09:27:00 +1300 1631 2 15 full false 214 - Instagram Hashtag Changes: What They Mean for Your Marketing Strategy 214 - Instagram Hashtag Changes: What They Mean for Your Marketing Strategy This week I break down a significant update to Instagram hashtags, sharing how it impacts businesses and content creators. I explore why this change is a timely reminder to prioritise strong marketing foundations and messaging over quick-fix tactics. I then discuss how you can shift your focus from hashtags to creating impactful, audience-centered content while building brand recognition and community.

Whilst you listen, I encourage you to embrace the evolving social media landscape so that your business can thrive in the long term.


In this episode, you’ll learn:

  • Why Instagram is removing the ability to follow hashtags and what this means for you
  • What opportunities this change will give businesses and content creators
  • Practical tips to adapt and connect with your audience authentically 
  • The power of marketing foundations like your 1% ideal client, value proposition, and transformation
  • Why it’s important to create high-quality, relevant content that resonates deeply with your audience
  • What social media tactics you should avoid over-relying on



What were your key takeaways from this week's episode?

We’d love to hear from you! Reach out to us using the links below or drop a question in the Q&A box on Spotify.

Don’t forget to subscribe to the podcast so you never miss an episode. And if you’re enjoying the content, we’d love for you to leave a rating and review on Spotify or Apple Podcasts!


Resources mentioned:

12-Days of Marketing

2025 Marketing Prep Checklist


Get in touch:

Instagram - @thesocialcollective_nz and @coffeesandcontentpod

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> This week I break down a significant update to Instagram hashtags, sharing how it impacts businesses and content creators. I explore why this change is a timely reminder to prioritise strong marketing foundations and messaging over quick-fix tactics. I then discuss how you can shift your focus from hashtags to creating impactful, audience-centered content while building brand recognition and community.

Whilst you listen, I encourage you to embrace the evolving social media landscape so that your business can thrive in the long term.


In this episode, you’ll learn:

  • Why Instagram is removing the ability to follow hashtags and what this means for you
  • What opportunities this change will give businesses and content creators
  • Practical tips to adapt and connect with your audience authentically 
  • The power of marketing foundations like your 1% ideal client, value proposition, and transformation
  • Why it’s important to create high-quality, relevant content that resonates deeply with your audience
  • What social media tactics you should avoid over-relying on



What were your key takeaways from this week's episode?

We’d love to hear from you! Reach out to us using the links below or drop a question in the Q&A box on Spotify.

Don’t forget to subscribe to the podcast so you never miss an episode. And if you’re enjoying the content, we’d love for you to leave a rating and review on Spotify or Apple Podcasts!


Resources mentioned:

12-Days of Marketing

2025 Marketing Prep Checklist


Get in touch:

Instagram - @thesocialcollective_nz and @coffeesandcontentpod

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies b92a8c25-0783-4f1c-bc92-b5e2e8ba0f52 Wed, 04 Dec 2024 07:00:00 +1300 1865 2 14 full false 213 - Maximise Your Reach: The Latest Social Media Updates for Creators and Brands 213 - Maximise Your Reach: The Latest Social Media Updates for Creators and Brands Welcome to another monthly social media updates episode, today I am going to dive into the latest across Instagram, LinkedIn, and YouTube, helping you stay ahead of your social media game. 

From Instagram’s upcoming features like adding photos and videos to existing carousels, to YouTube’s experimentation with hyperlinked blue comments, I cover what these changes mean for creators and brands. I also share LinkedIn’s top three tips for short videos, offering actionable advice for maximising engagement and reach.

Grab your coffee, take notes, and get ready to elevate your content strategy for the months ahead!


In this episode, you’ll learn:

  • How to improve your reach on Instagram
  • What IG is doing to offer you more insights into your Reel performance

  • Upcoming features for carousels on IG

  • Ways to repurpose content on LinkedIn

  • How to maximise impact of short form videos on LinkedIn

  • Why YouTube is testing TikTok-like hyperlinked blue comments 

  • The importance of planning your content strategy for 2025


What were your key takeaways from this week's episode?We’d love to hear from you! Reach out to us using the links below or drop a question in the Q&A box on Spotify.

Don’t forget to subscribe to the podcast so you never miss an episode. And if you’re enjoying the content, we’d love for you to leave a rating and review on Spotify or Apple Podcasts!

Resources mentioned:

12-Days of Marketing

Link to 2025 Marketing Prep Checklist


Get in touch:

Instagram - @thesocialcollective_nz and @coffeesandcontentpod

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Welcome to another monthly social media updates episode, today I am going to dive into the latest across Instagram, LinkedIn, and YouTube, helping you stay ahead of your social media game. 

From Instagram’s upcoming features like adding photos and videos to existing carousels, to YouTube’s experimentation with hyperlinked blue comments, I cover what these changes mean for creators and brands. I also share LinkedIn’s top three tips for short videos, offering actionable advice for maximising engagement and reach.

Grab your coffee, take notes, and get ready to elevate your content strategy for the months ahead!


In this episode, you’ll learn:

  • How to improve your reach on Instagram
  • What IG is doing to offer you more insights into your Reel performance

  • Upcoming features for carousels on IG

  • Ways to repurpose content on LinkedIn

  • How to maximise impact of short form videos on LinkedIn

  • Why YouTube is testing TikTok-like hyperlinked blue comments 

  • The importance of planning your content strategy for 2025


What were your key takeaways from this week's episode?We’d love to hear from you! Reach out to us using the links below or drop a question in the Q&A box on Spotify.

Don’t forget to subscribe to the podcast so you never miss an episode. And if you’re enjoying the content, we’d love for you to leave a rating and review on Spotify or Apple Podcasts!

Resources mentioned:

12-Days of Marketing

Link to 2025 Marketing Prep Checklist


Get in touch:

Instagram - @thesocialcollective_nz and @coffeesandcontentpod

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies e04b9ae4-8bf3-44b7-8fe0-c3a3ddad8802 Wed, 27 Nov 2024 07:32:52 +1300 1763 2 13 full false 212 - Why Comparison Hurts Your Success — Especially in Marketing and Business 212 - Why Comparison Hurts Your Success — Especially in Marketing and Business Are you constantly comparing your business or marketing efforts to others? This week on the podcast, we’re tackling why comparison can harm your creativity, confidence, and progress—and, more importantly, how to shift your focus to what truly sets you apart.


In this episode, we uncover:

  • How comparison can sabotage your business growth
  • What your “zone of genius” is and why it’s your biggest asset
  • How to create success metrics that work for YOU
  • The secrets to building genuine, lasting audience relationships
  • Proven strategies to break free from the comparison cycle


When you stop chasing someone else’s version of success, you unlock the freedom to market authentically, build deeper connections with your audience, and grow your business on your terms.

Ready to embrace your unique strengths and stand out? Tune in now for actionable insights that will transform your approach to marketing and business.


What was your biggest takeaway from this episode? Drop your thoughts in the Spotify Q&A box or reach out through the links below—we’d love to hear from you!

If you found value in this episode, don’t forget to subscribe so you never miss a new release. Leave us a rating or review on Spotify or Apple Podcasts to help more entrepreneurs discover this content.


Resources mentioned:

12-Days of Marketing


Get in touch:

Instagram - @thesocialcollective_nz and @coffeesandcontentpod

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call


Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Are you constantly comparing your business or marketing efforts to others? This week on the podcast, we’re tackling why comparison can harm your creativity, confidence, and progress—and, more importantly, how to shift your focus to what truly sets you apart.


In this episode, we uncover:

  • How comparison can sabotage your business growth
  • What your “zone of genius” is and why it’s your biggest asset
  • How to create success metrics that work for YOU
  • The secrets to building genuine, lasting audience relationships
  • Proven strategies to break free from the comparison cycle


When you stop chasing someone else’s version of success, you unlock the freedom to market authentically, build deeper connections with your audience, and grow your business on your terms.

Ready to embrace your unique strengths and stand out? Tune in now for actionable insights that will transform your approach to marketing and business.


What was your biggest takeaway from this episode? Drop your thoughts in the Spotify Q&A box or reach out through the links below—we’d love to hear from you!

If you found value in this episode, don’t forget to subscribe so you never miss a new release. Leave us a rating or review on Spotify or Apple Podcasts to help more entrepreneurs discover this content.


Resources mentioned:

12-Days of Marketing


Get in touch:

Instagram - @thesocialcollective_nz and @coffeesandcontentpod

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call


Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies 3db15c79-8cba-4c3e-a8d9-7ce2e6219392 Wed, 20 Nov 2024 07:00:00 +1300 2207 2 12 full false 211 - How I Built a Business That Lets Me Truly Unplug (And How You Can, Too) 211 - How I Built a Business That Lets Me Truly Unplug (And How You Can, Too) In this episode, I share the story behind my recent weekend completely unplugged from work — a refreshing experience that felt worlds apart from the early hustle of my entrepreneurial journey. I reflect on the impact of this freedom on my well-being, my business, and my relationships.


This episode walks you through the reality of early entrepreneurship, where being "always on" can lead to burnout and a lack of boundaries. Then, I outline the key foundations that allowed me to create a scalable, self-sufficient business that frees me up to truly disconnect and recharge.


In this episode, you’ll learn:

  • Why stepping away from work is essential for enhancing productivity, creativity, and overall well-being
  • How to create a sustainable balance between work and personal life
  • The three key foundations for a self-sufficient business
  • What the benefits are of scalability and how you can do this in your business
  • Strategies to help you move toward the freedom to disconnect and thrive



What were your key takeaways from this week's episode?We’d love to hear from you! Reach out to us using the links below or drop a question in the Q&A box on Spotify.

Don’t forget to subscribe to the podcast so you never miss an episode. And if you’re enjoying the content, we’d love for you to leave a rating and review on Spotify or Apple Podcasts!


Resources mentioned:

12-Days of Marketing


Get in touch:

Instagram - @thesocialcollective_nz and @coffeesandcontentpod

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> In this episode, I share the story behind my recent weekend completely unplugged from work — a refreshing experience that felt worlds apart from the early hustle of my entrepreneurial journey. I reflect on the impact of this freedom on my well-being, my business, and my relationships.


This episode walks you through the reality of early entrepreneurship, where being "always on" can lead to burnout and a lack of boundaries. Then, I outline the key foundations that allowed me to create a scalable, self-sufficient business that frees me up to truly disconnect and recharge.


In this episode, you’ll learn:

  • Why stepping away from work is essential for enhancing productivity, creativity, and overall well-being
  • How to create a sustainable balance between work and personal life
  • The three key foundations for a self-sufficient business
  • What the benefits are of scalability and how you can do this in your business
  • Strategies to help you move toward the freedom to disconnect and thrive



What were your key takeaways from this week's episode?We’d love to hear from you! Reach out to us using the links below or drop a question in the Q&A box on Spotify.

Don’t forget to subscribe to the podcast so you never miss an episode. And if you’re enjoying the content, we’d love for you to leave a rating and review on Spotify or Apple Podcasts!


Resources mentioned:

12-Days of Marketing


Get in touch:

Instagram - @thesocialcollective_nz and @coffeesandcontentpod

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies 21b18beb-5fd3-4ea0-8bdd-c19746b44daa Wed, 13 Nov 2024 07:00:00 +1300 2326 2 11 false 210 - 5 Tips to Nail Your Christmas Marketing (Without the Stress) 210 - 5 Tips to Nail Your Christmas Marketing (Without the Stress) In this week's episode of Coffees and Content, I am giving you my top five tips for creating a successful Christmas marketing strategy. From engaging audiences early to avoiding holiday burnout, I provide you with actionable steps to help entrepreneurs and marketers make the most of the holiday season. 

I will also run you through a bit of info on our '12 Days of Marketing' course, which offers a deeper dive into crafting a strong marketing foundation through strategy, social media, email marketing, and advertising. There are some huge prizes for those who sign up, so don’t miss out!


In this episode, you’ll learn:

  • How to build awareness for your Christmas offerings and why you need to start the conversation early
  • Why it’s important to focus on your most impactful products and services
  • How you can avoid last minute stress and think creatively about content without pressure
  • What it means to plan realistically and deliver quality over quantity
  • Ways to stay consistent without overloading yourself and burning out
  • How to take a strategic break and look ahead for long-term success


What were your key takeaways from this week's episode?We’d love to hear from you! Reach out to us using the links below or drop a question in the Q&A box on Spotify.

Don’t forget to subscribe to the podcast so you never miss an episode. And if you’re enjoying the content, we’d love for you to leave a rating and review on Spotify or Apple Podcasts!


Resources mentioned:

⁠12-Days of Marketing⁠


Get in touch:

Instagram - ⁠@thesocialcollective_nz⁠ and ⁠@coffeesandcontentpod⁠

Website - ⁠www.thesocialcollective.co.nz⁠

Let’s work together - ⁠Book a Call⁠

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> In this week's episode of Coffees and Content, I am giving you my top five tips for creating a successful Christmas marketing strategy. From engaging audiences early to avoiding holiday burnout, I provide you with actionable steps to help entrepreneurs and marketers make the most of the holiday season. 

I will also run you through a bit of info on our '12 Days of Marketing' course, which offers a deeper dive into crafting a strong marketing foundation through strategy, social media, email marketing, and advertising. There are some huge prizes for those who sign up, so don’t miss out!


In this episode, you’ll learn:

  • How to build awareness for your Christmas offerings and why you need to start the conversation early
  • Why it’s important to focus on your most impactful products and services
  • How you can avoid last minute stress and think creatively about content without pressure
  • What it means to plan realistically and deliver quality over quantity
  • Ways to stay consistent without overloading yourself and burning out
  • How to take a strategic break and look ahead for long-term success


What were your key takeaways from this week's episode?We’d love to hear from you! Reach out to us using the links below or drop a question in the Q&A box on Spotify.

Don’t forget to subscribe to the podcast so you never miss an episode. And if you’re enjoying the content, we’d love for you to leave a rating and review on Spotify or Apple Podcasts!


Resources mentioned:

⁠12-Days of Marketing⁠


Get in touch:

Instagram - ⁠@thesocialcollective_nz⁠ and ⁠@coffeesandcontentpod⁠

Website - ⁠www.thesocialcollective.co.nz⁠

Let’s work together - ⁠Book a Call⁠

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies 814c2cdd-0247-4c47-a8ef-dc69487cdca7 Wed, 06 Nov 2024 07:00:00 +1300 1656 2 10 false 209 - October Social Media Updates You Can’t Afford to Miss 209 - October Social Media Updates You Can’t Afford to Miss In this month’s Coffees and Content socials update, I'm diving deep into the latest changes on Instagram, TikTok, and LinkedIn to keep you ahead in social media marketing. From Instagram’s new engagement-boosting features to TikTok’s enhanced ad targeting, these updates are crafted to improve reach, boost content performance, and keep your audience engaged.

Join me as I break down each platform's newest tools, insights, and the impact they could have on your strategy.

In this episode, you’ll learn:

  • Why your reach may have dropped on Instagram in October
  • How Instagram’s new Reels insights can guide content performance
  • The latest post-optimisation recommendations from Instagram
  • What links in Reels (now in testing) mean for click-through rates
  • How to boost Carousel engagement (and what does NOT affect Reels reach, according to Mosseri)
  • Improved content management features on Instagram
  • Full control over TikTok ad placements in search
  • How LinkedIn’s new profile card feature can support networking

Tune in to learn how these tools can empower your strategy and help you stand out online.


What were your key takeaways from this week's episode?We’d love to hear from you! Reach out to us using the links below or drop a question in the Q&A box on Spotify.

Don’t forget to subscribe to the podcast so you never miss an episode. And if you’re enjoying the content, we’d love for you to leave a rating and review on Spotify or Apple Podcasts!


Resources mentioned:

12-Days of Marketing


Get in touch:

Instagram - @thesocialcollective_nz and @coffeesandcontentpod
Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> In this month’s Coffees and Content socials update, I'm diving deep into the latest changes on Instagram, TikTok, and LinkedIn to keep you ahead in social media marketing. From Instagram’s new engagement-boosting features to TikTok’s enhanced ad targeting, these updates are crafted to improve reach, boost content performance, and keep your audience engaged.

Join me as I break down each platform's newest tools, insights, and the impact they could have on your strategy.

In this episode, you’ll learn:

  • Why your reach may have dropped on Instagram in October
  • How Instagram’s new Reels insights can guide content performance
  • The latest post-optimisation recommendations from Instagram
  • What links in Reels (now in testing) mean for click-through rates
  • How to boost Carousel engagement (and what does NOT affect Reels reach, according to Mosseri)
  • Improved content management features on Instagram
  • Full control over TikTok ad placements in search
  • How LinkedIn’s new profile card feature can support networking

Tune in to learn how these tools can empower your strategy and help you stand out online.


What were your key takeaways from this week's episode?We’d love to hear from you! Reach out to us using the links below or drop a question in the Q&A box on Spotify.

Don’t forget to subscribe to the podcast so you never miss an episode. And if you’re enjoying the content, we’d love for you to leave a rating and review on Spotify or Apple Podcasts!


Resources mentioned:

12-Days of Marketing


Get in touch:

Instagram - @thesocialcollective_nz and @coffeesandcontentpod
Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies 673dc48d-f13b-4b6b-8b62-22cd5017e94b Wed, 30 Oct 2024 07:00:00 +1300 1960 2 9 full false 208 - Don’t Skip These Steps: Your Marketing Strategy Before Content 208 - Don’t Skip These Steps: Your Marketing Strategy Before Content In this episode, I break down the essential building blocks of a successful marketing strategy that you must establish before diving into content creation. Whether you’re just starting out or looking to fine-tune your approach, these key foundations will help you craft a strategy that resonates with your audience, converts leads, and builds a strong brand presence. 

I’ll walk through how to define your target audience, purpose, offers, customer journey, differentiation, brand voice, and messaging. By the end of the episode, you’ll feel empowered to strategically plan content that aligns with your business goals and primed for our upcoming November training!


In this episode, you’ll learn:

  • How to know your target audience so that your message resonates and you speak directly to their needs
  • Why having a clear business purpose is so important and how to do it
  • What your offers should solve and provide for your customers
  • What a smooth customer journey looks like and how it leads to conversions
  • Why you must define your unique approach and consistently communicate it
  • How to shape the emotions you want your audience to feel through your content
  • Insights into crafting content that truly connects and drives action



What were your key takeaways from this week's episode?We’d love to hear from you! Reach out to us using the links below or drop a question in the Q&A box on Spotify.

Don’t forget to subscribe to the podcast so you never miss an episode. And if you’re enjoying the content, we’d love for you to leave a rating and review on Spotify or Apple Podcasts!


Resources mentioned:

Link to ‘Boxers and Briefs’ podcast episode


Get in touch:

Instagram - @thesocialcollective_nz and @coffeesandcontentpod

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> In this episode, I break down the essential building blocks of a successful marketing strategy that you must establish before diving into content creation. Whether you’re just starting out or looking to fine-tune your approach, these key foundations will help you craft a strategy that resonates with your audience, converts leads, and builds a strong brand presence. 

I’ll walk through how to define your target audience, purpose, offers, customer journey, differentiation, brand voice, and messaging. By the end of the episode, you’ll feel empowered to strategically plan content that aligns with your business goals and primed for our upcoming November training!


In this episode, you’ll learn:

  • How to know your target audience so that your message resonates and you speak directly to their needs
  • Why having a clear business purpose is so important and how to do it
  • What your offers should solve and provide for your customers
  • What a smooth customer journey looks like and how it leads to conversions
  • Why you must define your unique approach and consistently communicate it
  • How to shape the emotions you want your audience to feel through your content
  • Insights into crafting content that truly connects and drives action



What were your key takeaways from this week's episode?We’d love to hear from you! Reach out to us using the links below or drop a question in the Q&A box on Spotify.

Don’t forget to subscribe to the podcast so you never miss an episode. And if you’re enjoying the content, we’d love for you to leave a rating and review on Spotify or Apple Podcasts!


Resources mentioned:

Link to ‘Boxers and Briefs’ podcast episode


Get in touch:

Instagram - @thesocialcollective_nz and @coffeesandcontentpod

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies 14791f3c-741c-4fa2-bbfa-9e4f4606a00d Wed, 23 Oct 2024 07:00:00 +1300 2388 2 8 full false 207 - Let Go to Grow: How Outsourcing Can Boost Your Business (and Save Your Sanity) 207 - Let Go to Grow: How Outsourcing Can Boost Your Business (and Save Your Sanity) This week, we're diving into one of the biggest lessons for entrepreneurs: you don’t have to do everything yourself! In fact, trying to juggle every single task is a surefire way to drain your energy and slow down your growth.

I’m talking about how letting go of the tasks that weigh you down—especially marketing—can free up your time to focus on what you’re truly passionate about. Spoiler: When you have the right team backing you, your creativity and productivity will skyrocket!

In this episode, you’ll learn:

  • Why doing it all is a recipe for burnout
  • The huge value in outsourcing (and what it can allow you to focus on)
  • How to set yourself up for that next level of creative thinking and problem solving
  • Tips on figuring out where you need help and who to hire
  • Why it’s important to hire people who are passionate about what you dread!

Ready to free up your time, lean into your strengths, and start building your dream team? Let’s chat! Remember: You don’t have to do it all—getting the right help is the key to unlocking your success.


Key Takeaways:
What resonated most with you from this episode? I’d love to hear your thoughts! Drop your feedback in the Q&A box on Spotify or reach out using the links below.

Don’t forget to subscribe so you never miss an episode, and if you’re loving the content, I’d be so grateful if you could leave a rating or review on Spotify or Apple Podcasts!


Resources mentioned:

https://www.thesocialcollective.co.nz/marketing-toolkit

Link to Social Media Starter Kits


Get in touch:

Instagram - @thesocialcollective_nz and @coffeesandcontentpod

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> This week, we're diving into one of the biggest lessons for entrepreneurs: you don’t have to do everything yourself! In fact, trying to juggle every single task is a surefire way to drain your energy and slow down your growth.

I’m talking about how letting go of the tasks that weigh you down—especially marketing—can free up your time to focus on what you’re truly passionate about. Spoiler: When you have the right team backing you, your creativity and productivity will skyrocket!

In this episode, you’ll learn:

  • Why doing it all is a recipe for burnout
  • The huge value in outsourcing (and what it can allow you to focus on)
  • How to set yourself up for that next level of creative thinking and problem solving
  • Tips on figuring out where you need help and who to hire
  • Why it’s important to hire people who are passionate about what you dread!

Ready to free up your time, lean into your strengths, and start building your dream team? Let’s chat! Remember: You don’t have to do it all—getting the right help is the key to unlocking your success.


Key Takeaways:
What resonated most with you from this episode? I’d love to hear your thoughts! Drop your feedback in the Q&A box on Spotify or reach out using the links below.

Don’t forget to subscribe so you never miss an episode, and if you’re loving the content, I’d be so grateful if you could leave a rating or review on Spotify or Apple Podcasts!


Resources mentioned:

https://www.thesocialcollective.co.nz/marketing-toolkit

Link to Social Media Starter Kits


Get in touch:

Instagram - @thesocialcollective_nz and @coffeesandcontentpod

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies d1c08416-6a7d-4045-963d-4d4a97eb4fd5 Wed, 16 Oct 2024 08:49:36 +1300 1776 2 7 full false 206 - Stay Ahead of the Curve: Latest Social Media Updates 206 - Stay Ahead of the Curve: Latest Social Media Updates In this episode, I share the latest social media updates with you, with a focus on Instagram and LinkedIn. From new features being tested to tips for improving your content's reach, this episode will keep you up-to-date with what’s happening and how to use these changes to your advantage. 

Whether you're a business owner, content creator, or just trying to optimise your social media strategy, these updates are designed to help you stay ahead of the curve.

In this episode, you’ll learn:

  • How the ability to add a link to your Instagram Reels could improve directing traffic to sales pages and products
  • Why LinkedIn's move to test scheduled post editing is a long-awaited feature
  • How the new ‘Text to Reels Cover Photos’ feature on Instagram can enhance viewers' understanding of your content
  • The role IG cover photos play in effective reach and driving clicks
  • Why videos edited on third-party apps won’t hurt your reach, and what you need to avoid
  • The benefits of incorporating audio in your videos



What were your key takeaways from this week's episode?We’d love to hear from you! Reach out to us using the links below or drop a question in the Q&A box on Spotify.

Don’t forget to subscribe to the podcast so you never miss an episode. And if you’re enjoying the content, we’d love for you to leave a rating and review on Spotify or Apple Podcasts!


Resources mentioned:

Link to Marketing Toolkit


Get in touch:

Instagram - @thesocialcollective_nz and @coffeesandcontentpod

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> In this episode, I share the latest social media updates with you, with a focus on Instagram and LinkedIn. From new features being tested to tips for improving your content's reach, this episode will keep you up-to-date with what’s happening and how to use these changes to your advantage. 

Whether you're a business owner, content creator, or just trying to optimise your social media strategy, these updates are designed to help you stay ahead of the curve.

In this episode, you’ll learn:

  • How the ability to add a link to your Instagram Reels could improve directing traffic to sales pages and products
  • Why LinkedIn's move to test scheduled post editing is a long-awaited feature
  • How the new ‘Text to Reels Cover Photos’ feature on Instagram can enhance viewers' understanding of your content
  • The role IG cover photos play in effective reach and driving clicks
  • Why videos edited on third-party apps won’t hurt your reach, and what you need to avoid
  • The benefits of incorporating audio in your videos



What were your key takeaways from this week's episode?We’d love to hear from you! Reach out to us using the links below or drop a question in the Q&A box on Spotify.

Don’t forget to subscribe to the podcast so you never miss an episode. And if you’re enjoying the content, we’d love for you to leave a rating and review on Spotify or Apple Podcasts!


Resources mentioned:

Link to Marketing Toolkit


Get in touch:

Instagram - @thesocialcollective_nz and @coffeesandcontentpod

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies a2c63dd6-e513-4726-b05f-f3d7c4341146 Wed, 09 Oct 2024 07:00:00 +1300 1545 2 6 false 205 - Authentic Marketing Foundations: Essential Strategies for Small Business Growth 205 - Authentic Marketing Foundations: Essential Strategies for Small Business Growth This week, I’m diving into the foundations of authentic marketing and why getting these right can transform your business. We’ll cover the key strategies small business owners need to build confidence in their marketing efforts, from defining your audience to creating content that truly connects.

I’ll break down how to develop a clear brand message and visual identity that resonates with your dream clients and why it’s essential to understand your customer journey. Plus, we’ll explore why speaking directly to your ideal audience leads to more aligned, engaged clients—and how that can boost your business in ways you’ve never imagined.

In this episode, I also talk about setting strong foundations in your marketing strategy, so you can show up consistently and grow your brand with purpose. We’ll chat about using tools like social media, email marketing, and content planning to make marketing work for you, not the other way around.

If you’re feeling stuck or unsure of where to start with your marketing, this episode will give you the tools and clarity you need to move forward confidently.


In this episode, you’ll learn:

  • How to nail your brand message and voice for stronger connections with your audience
  • Why understanding your 1% ideal client can change the game for your marketing
  • The importance of laying strong foundations before scaling your marketing efforts
  • How aligned content can help attract your dream clients (and gently push away those who aren’t a fit)
  • The strategies you need to stay consistent, relevant, and excited about your business


What were your key takeaways from this week's episode?
We’d love to hear from you! Reach out to us using the links below or drop a question in the Q&A box on Spotify.

Don’t forget to subscribe to the podcast so you never miss an episode. And if you’re enjoying the content, we’d love for you to leave a rating and review on Spotify or Apple Podcasts!


Resources mentioned:

Link to Marketing Toolkit

Link to Meta Ads Guidebook


Get in touch:

Instagram - @thesocialcollective_nz and @coffeesandcontentpod

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call


Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> This week, I’m diving into the foundations of authentic marketing and why getting these right can transform your business. We’ll cover the key strategies small business owners need to build confidence in their marketing efforts, from defining your audience to creating content that truly connects.

I’ll break down how to develop a clear brand message and visual identity that resonates with your dream clients and why it’s essential to understand your customer journey. Plus, we’ll explore why speaking directly to your ideal audience leads to more aligned, engaged clients—and how that can boost your business in ways you’ve never imagined.

In this episode, I also talk about setting strong foundations in your marketing strategy, so you can show up consistently and grow your brand with purpose. We’ll chat about using tools like social media, email marketing, and content planning to make marketing work for you, not the other way around.

If you’re feeling stuck or unsure of where to start with your marketing, this episode will give you the tools and clarity you need to move forward confidently.


In this episode, you’ll learn:

  • How to nail your brand message and voice for stronger connections with your audience
  • Why understanding your 1% ideal client can change the game for your marketing
  • The importance of laying strong foundations before scaling your marketing efforts
  • How aligned content can help attract your dream clients (and gently push away those who aren’t a fit)
  • The strategies you need to stay consistent, relevant, and excited about your business


What were your key takeaways from this week's episode?
We’d love to hear from you! Reach out to us using the links below or drop a question in the Q&A box on Spotify.

Don’t forget to subscribe to the podcast so you never miss an episode. And if you’re enjoying the content, we’d love for you to leave a rating and review on Spotify or Apple Podcasts!


Resources mentioned:

Link to Marketing Toolkit

Link to Meta Ads Guidebook


Get in touch:

Instagram - @thesocialcollective_nz and @coffeesandcontentpod

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call


Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies 6cec58ad-3456-474a-9c57-cc9430d5ddf1 Wed, 02 Oct 2024 07:00:00 +1300 2829 2 5 false 204 - Start Strong, Stay Consistent: Getting Up & Running on Social Media 204 - Start Strong, Stay Consistent: Getting Up & Running on Social Media This week I share why having a presence on social media is essential for every business, no matter the industry or size. From establishing credibility to building a deeper connection with your audience, I'll break down why social media is more than just a platform for posts –it’s a key driver of brand visibility and customer engagement.

I also discuss how to set yourself up for long-term success through consistency and strategy, dive into the power of paid ads to boost your reach, and show how email marketing can turn followers into loyal customers. Lastly, I will guide you through setting up strong foundations early, so you can start your social media journey with confidence. 

If you're just getting started or feeling overwhelmed, you’ll also hear about tools like the Social Media Starter Kit to help you build an effective strategy.


In this episode you will learn:

  • How a social media presence establishes credibility and helps build relationships with your audience
  • How to have a strong brand message and visual identity for long-term success
  • Why organic growth alone on social media may not be enough
  • How targeted paid ads can boost brand awareness, re-engage your audience, and grow your reach effectively
  • Why email marketing is a powerful complement to your social media efforts 
  • What you need to prioritise early – such as defining your brand voice, knowing your audience, and creating a consistent strategy

-

What were your key takeaways from this week's episode? Get in touch with us on the links below, we would love to hear from you! Or ask a question on Spotify in the Q & A box. 

Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!


Resources mentioned:

Content Kits waitlist link


Get in touch:

Instagram - @thesocialcollective_nz and @coffeesandcontentpod

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> This week I share why having a presence on social media is essential for every business, no matter the industry or size. From establishing credibility to building a deeper connection with your audience, I'll break down why social media is more than just a platform for posts –it’s a key driver of brand visibility and customer engagement.

I also discuss how to set yourself up for long-term success through consistency and strategy, dive into the power of paid ads to boost your reach, and show how email marketing can turn followers into loyal customers. Lastly, I will guide you through setting up strong foundations early, so you can start your social media journey with confidence. 

If you're just getting started or feeling overwhelmed, you’ll also hear about tools like the Social Media Starter Kit to help you build an effective strategy.


In this episode you will learn:

  • How a social media presence establishes credibility and helps build relationships with your audience
  • How to have a strong brand message and visual identity for long-term success
  • Why organic growth alone on social media may not be enough
  • How targeted paid ads can boost brand awareness, re-engage your audience, and grow your reach effectively
  • Why email marketing is a powerful complement to your social media efforts 
  • What you need to prioritise early – such as defining your brand voice, knowing your audience, and creating a consistent strategy

-

What were your key takeaways from this week's episode? Get in touch with us on the links below, we would love to hear from you! Or ask a question on Spotify in the Q & A box. 

Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!


Resources mentioned:

Content Kits waitlist link


Get in touch:

Instagram - @thesocialcollective_nz and @coffeesandcontentpod

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies b8c9c155-68fa-4c6b-b042-02ae9d56ccf4 Wed, 25 Sep 2024 07:00:00 +1200 2154 2 4 false 203 - The Ultimate Guide to Selling Right on Instagram 203 - The Ultimate Guide to Selling Right on Instagram In this episode I explore the critical question for anyone leveraging Instagram for business: "Are You Selling Right on Instagram?" 

With the current shift towards direct and personal engagement, I emphasise the power of DMs as the most effective conversion tool on the platform. I also explore the importance of a well-rounded content strategy that prioritises educating and inspiring your audience while seamlessly integrating stories to foster connections and hype up your products or services.

By tuning into today’s episode you will gain insights into closing sales within DMs, and the game-changing tool ‘ManyChat’, which acts as your 24/7 sales assistant, plus a broader look at creating a successful Instagram sales funnel.

P.s. make sure you listen all the way through to receive a special discount code and get set up right on socials!


In this episode you will learn:

  • Why DMs are currently the most effective way to convert on Instagram and how to use them strategically
  • Content strategy essentials and how to effectively showcase your products or services 
  • How to engage in genuine, helpful conversations that lead to successful sales
  • What ManyChat is and how it can enhance your DM interactions, saving time while boosting sales
  • Ways to build an Instagram Sales funnel – starting with free lead magnets to build relationships before moving on to larger offers
  • The importance of adapting to Instagram's new features to stay ahead in your selling strategy

-

What were your key takeaways from this week's episode? Get in touch with us on the links below, we would love to hear from you! Or ask a question on Spotify in the Q & A box. 

Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!


Get in touch:

Instagram - @thesocialcollective_nz and @loren_thesocialcollective

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> In this episode I explore the critical question for anyone leveraging Instagram for business: "Are You Selling Right on Instagram?" 

With the current shift towards direct and personal engagement, I emphasise the power of DMs as the most effective conversion tool on the platform. I also explore the importance of a well-rounded content strategy that prioritises educating and inspiring your audience while seamlessly integrating stories to foster connections and hype up your products or services.

By tuning into today’s episode you will gain insights into closing sales within DMs, and the game-changing tool ‘ManyChat’, which acts as your 24/7 sales assistant, plus a broader look at creating a successful Instagram sales funnel.

P.s. make sure you listen all the way through to receive a special discount code and get set up right on socials!


In this episode you will learn:

  • Why DMs are currently the most effective way to convert on Instagram and how to use them strategically
  • Content strategy essentials and how to effectively showcase your products or services 
  • How to engage in genuine, helpful conversations that lead to successful sales
  • What ManyChat is and how it can enhance your DM interactions, saving time while boosting sales
  • Ways to build an Instagram Sales funnel – starting with free lead magnets to build relationships before moving on to larger offers
  • The importance of adapting to Instagram's new features to stay ahead in your selling strategy

-

What were your key takeaways from this week's episode? Get in touch with us on the links below, we would love to hear from you! Or ask a question on Spotify in the Q & A box. 

Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!


Get in touch:

Instagram - @thesocialcollective_nz and @loren_thesocialcollective

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies 70dd6c10-03d3-4a02-8282-dd7c0abaa00e Wed, 18 Sep 2024 07:00:00 +1200 2122 2 3 false 202 - Social Media Updates & Significant Stats: What You Need to Know! 202 - Social Media Updates & Significant Stats: What You Need to Know! This week I am sharing all the latest social media updates that every content creator, marketer, and social media enthusiast needs to know! Like Instagram’s vertical grid format and new features like expanded carousel uploads and a Threads analytics dashboard; LinkedIn finally testing the ability to edit scheduled posts; and key trends including TikTok’s growing role as a search platform, especially among Gen Z. 

I also highlight some impressive stats, like how over 75% of consumers are turning to social media to discover new brands and products.

Tune in to stay ahead of the curve and make the most of these new features and trends!


In this episode you will learn:

  • Why Instagram is testing a vertical grid, shifting away from the traditional square
  • How Instagrams expanded carousel capabilities can enhance your contents versatility
  • What Instagram's new desktop analytics dashboard for Threads means
  • Why Instagram might be relocating the DM button
  • What Instagram is now prioritising to measure content performance
  • How Instagram has given more creative freedom to Creator accounts
  • How you can utilise Linkedin’s long-awaited ability to edit scheduled posts
  • Significant social media stats for TikTok, YouTube, and Instagram

-

What were your key takeaways from this week's episode? Share them with us on Instagram @coffeesandcontentpod – we would love to hear from you. 

Also, please feel free to get in touch with me via the links below or ask a question on Spotify in the Q & A box. 

Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!


Get in touch:

Instagram - @thesocialcollective_nz

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> This week I am sharing all the latest social media updates that every content creator, marketer, and social media enthusiast needs to know! Like Instagram’s vertical grid format and new features like expanded carousel uploads and a Threads analytics dashboard; LinkedIn finally testing the ability to edit scheduled posts; and key trends including TikTok’s growing role as a search platform, especially among Gen Z. 

I also highlight some impressive stats, like how over 75% of consumers are turning to social media to discover new brands and products.

Tune in to stay ahead of the curve and make the most of these new features and trends!


In this episode you will learn:

  • Why Instagram is testing a vertical grid, shifting away from the traditional square
  • How Instagrams expanded carousel capabilities can enhance your contents versatility
  • What Instagram's new desktop analytics dashboard for Threads means
  • Why Instagram might be relocating the DM button
  • What Instagram is now prioritising to measure content performance
  • How Instagram has given more creative freedom to Creator accounts
  • How you can utilise Linkedin’s long-awaited ability to edit scheduled posts
  • Significant social media stats for TikTok, YouTube, and Instagram

-

What were your key takeaways from this week's episode? Share them with us on Instagram @coffeesandcontentpod – we would love to hear from you. 

Also, please feel free to get in touch with me via the links below or ask a question on Spotify in the Q & A box. 

Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!


Get in touch:

Instagram - @thesocialcollective_nz

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies e2f111ed-5fff-480b-86ac-83dce889b550 Wed, 11 Sep 2024 07:00:00 +1200 1820 2 2 false 201 - We're BACK!! From Stuck to Strategic: Why You Need to Review Your Social Media Content 201 - We're BACK!! From Stuck to Strategic: Why You Need to Review Your Social Media Content Welcome to Season 2 of Coffees & Content, it’s so great to be back! In this first sip of the new season, I explore the powerful practice of taking a step back to review your content and strategy with a fresh perspective.

I share the common pitfall of getting too wrapped up in what we think our audience wants, sometimes losing touch with our authentic voice and gut feelings. Then discuss practical steps for reviewing your content, and cover tips for identifying audience needs, ensuring your message is on point and adding value to every piece of content.

Additionally, you will learn methods for gaining a broader perspective on your content strategy, including tools for analysing the big picture and ways to engage directly with your audience to gather feedback. 


In this episode you will learn:

  • Why stepping away from your content and returning with fresh eyes is essential 
  • How to critically review your content to ensure it resonates with your target audience, communicates your brand, and adds value
  • The importance of engaging with your audience to gather feedback and adjust your content based on their needs and preferences
  • How to organise your findings into a new, effective content calendar that prioritises audience needs, aligns with business goals, and enhances your content creation process

-

What were your key takeaways from this week's episode? Share them with us on Instagram @coffeesandcontentpod – we would love to hear from you. 

Also, please feel free to get in touch with me via the links below or ask a question on Spotify in the Q & A box. 

Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!


Get in touch:

Instagram - @thesocialcollective_nz ; @coffeesandcontentpod

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Welcome to Season 2 of Coffees & Content, it’s so great to be back! In this first sip of the new season, I explore the powerful practice of taking a step back to review your content and strategy with a fresh perspective.

I share the common pitfall of getting too wrapped up in what we think our audience wants, sometimes losing touch with our authentic voice and gut feelings. Then discuss practical steps for reviewing your content, and cover tips for identifying audience needs, ensuring your message is on point and adding value to every piece of content.

Additionally, you will learn methods for gaining a broader perspective on your content strategy, including tools for analysing the big picture and ways to engage directly with your audience to gather feedback. 


In this episode you will learn:

  • Why stepping away from your content and returning with fresh eyes is essential 
  • How to critically review your content to ensure it resonates with your target audience, communicates your brand, and adds value
  • The importance of engaging with your audience to gather feedback and adjust your content based on their needs and preferences
  • How to organise your findings into a new, effective content calendar that prioritises audience needs, aligns with business goals, and enhances your content creation process

-

What were your key takeaways from this week's episode? Share them with us on Instagram @coffeesandcontentpod – we would love to hear from you. 

Also, please feel free to get in touch with me via the links below or ask a question on Spotify in the Q & A box. 

Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!


Get in touch:

Instagram - @thesocialcollective_nz ; @coffeesandcontentpod

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies 161b9c57-f2b6-414a-99d1-bc1f6e513094 Wed, 04 Sep 2024 07:00:00 +1200 2520 2 1 false {Repeat} How to Recession-Proof Your Marketing: A Social Media Survival Guide {Repeat} How to Recession-Proof Your Marketing: A Social Media Survival Guide Use code 'PODCAST' for 10% off your Marketing Starter Kits


While on break, we're rerunning a few of our top hitting episodes - starting with how to survive the recession and win with your marketing.


--


Marketing is often the first expense people reduce in their business during a recession, but there are actually many benefits of staying consistent with your marketing efforts in times of economic downturn. That’s why this week I explore strategies for businesses to navigate challenging times by leveraging the power of social media. 


From organic content creation to engaging with user-generated content and collaborations, I share actionable insights to maintain brand visibility, relevance, and connection with your audience. And guess what, some of these strategies won't cost you a thing!


This episode will provide you with a comprehensive guide to adapt the way you market your business and thrive in uncertain economic climates. 


In this episode you will learn:

  • How to focus on organic content creation using the tools available to you
  • Strategies for utilising user-generated content (UGC) and leveraging collaborations to amplify brand reach
  • Techniques for reminding your audience the value of your products or services and demonstrating their benefits effectively
  • How to embrace video content to increase visibility and engagement
  • Tips on starting conversations and interacting authentically with your audience
  • How to monitor and adjust your social media strategy in response to changing market dynamics


-

I would love to know what your key takeaways are from this episode, and what you would like to learn more about in future episodes. Please feel free to get in touch with me via ⁠Instagram⁠ or ⁠email⁠. 


Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!


Get in touch:

Instagram - ⁠@thesocialcollective_nz⁠ and @coffeesandcontentpod

Website - ⁠www.thesocialcollective.co.nz⁠

Let’s work together - ⁠Book a Call

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Use code 'PODCAST' for 10% off your Marketing Starter Kits


While on break, we're rerunning a few of our top hitting episodes - starting with how to survive the recession and win with your marketing.


--


Marketing is often the first expense people reduce in their business during a recession, but there are actually many benefits of staying consistent with your marketing efforts in times of economic downturn. That’s why this week I explore strategies for businesses to navigate challenging times by leveraging the power of social media. 


From organic content creation to engaging with user-generated content and collaborations, I share actionable insights to maintain brand visibility, relevance, and connection with your audience. And guess what, some of these strategies won't cost you a thing!


This episode will provide you with a comprehensive guide to adapt the way you market your business and thrive in uncertain economic climates. 


In this episode you will learn:

  • How to focus on organic content creation using the tools available to you
  • Strategies for utilising user-generated content (UGC) and leveraging collaborations to amplify brand reach
  • Techniques for reminding your audience the value of your products or services and demonstrating their benefits effectively
  • How to embrace video content to increase visibility and engagement
  • Tips on starting conversations and interacting authentically with your audience
  • How to monitor and adjust your social media strategy in response to changing market dynamics


-

I would love to know what your key takeaways are from this episode, and what you would like to learn more about in future episodes. Please feel free to get in touch with me via ⁠Instagram⁠ or ⁠email⁠. 


Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!


Get in touch:

Instagram - ⁠@thesocialcollective_nz⁠ and @coffeesandcontentpod

Website - ⁠www.thesocialcollective.co.nz⁠

Let’s work together - ⁠Book a Call

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies 913abf5b-875d-4a35-b318-a3b727377960 Thu, 08 Aug 2024 06:45:00 +1200 1801 1 19 bonus false 118 - The Final Sip (for season 1) 118 - The Final Sip (for season 1) In this final episode of the season, I talk about why showing up consistently is crucial, especially for Kiwi business owners navigating New Zealand's temporary economic decline. Despite the recession’s challenges, I highlight the significance of maintaining marketing efforts and creating tailored content for your 1% ideal client. 


I discuss the positive outlook from financial experts, the importance of building community, and how sharing your growth journey can inspire and engage your audience. Through consistency on social media and setting personal business goals, I share why right now you should be focusing on long-term success rather than instant virality. 


In this episode you will learn:

  • Why it’s important to show up online and be present during tough times
  • How you can maintain marketing efforts and seek tailored advice to improve content during a recession
  • Insights on economic challenges and positive outlook for recovery from experts
  • How to create content targeted to your 1% ideal client for more effective connections
  • Ways to share positive outcomes and stories to inspire and engage your audience
  • The importance of patience with social media growth and focusing on long-term business goals

-

What would you like to learn about in Season Two? Please get in touch with us on Instagram @coffeesandcontentpod – we would love to bring you more of what you want so that you can up your Social Media and Marketing game! 


Also, please feel free to get in touch with me via the links below or ask a question on Spotify in the Q & A box. 


Resources mentioned:


Get in touch:

Instagram - @thesocialcollective_nz ; @coffeesandcontentpod

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call


Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> In this final episode of the season, I talk about why showing up consistently is crucial, especially for Kiwi business owners navigating New Zealand's temporary economic decline. Despite the recession’s challenges, I highlight the significance of maintaining marketing efforts and creating tailored content for your 1% ideal client. 


I discuss the positive outlook from financial experts, the importance of building community, and how sharing your growth journey can inspire and engage your audience. Through consistency on social media and setting personal business goals, I share why right now you should be focusing on long-term success rather than instant virality. 


In this episode you will learn:

  • Why it’s important to show up online and be present during tough times
  • How you can maintain marketing efforts and seek tailored advice to improve content during a recession
  • Insights on economic challenges and positive outlook for recovery from experts
  • How to create content targeted to your 1% ideal client for more effective connections
  • Ways to share positive outcomes and stories to inspire and engage your audience
  • The importance of patience with social media growth and focusing on long-term business goals

-

What would you like to learn about in Season Two? Please get in touch with us on Instagram @coffeesandcontentpod – we would love to bring you more of what you want so that you can up your Social Media and Marketing game! 


Also, please feel free to get in touch with me via the links below or ask a question on Spotify in the Q & A box. 


Resources mentioned:


Get in touch:

Instagram - @thesocialcollective_nz ; @coffeesandcontentpod

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call


Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies 0f103b3d-2963-41aa-b046-0a9c77ebbba8 Wed, 31 Jul 2024 06:31:23 +1200 2408 1 18 false 117 - Instagram Reels Strategy, Viral Content Tips, and LinkedIn Growth Hacks 117 - Instagram Reels Strategy, Viral Content Tips, and LinkedIn Growth Hacks In this week’s updates episode I talk about Instagram's intentional focus on short-form videos rather than long-form content; the vital role of patience in social media success with a reminder about the silent followers who contribute significantly to your reach; and discuss a new feature on Spotify that allows comments on podcast episodes, which is a game-changer for direct listener feedback! 


I also highlight LinkedIn’s potential for business growth through its underrated features like sponsored newsletters. And finally, I explore the importance of creating content that not only engages your audience but also encourages them to share it.


In this episode you will learn:

  • Why Instagram has decided to focus on short-form video content
  • How individual voice messages on social media can increase engagement
  • Why patience with your content is important and the potential for posts to go viral days or weeks later
  • How Spotify's new feature works and the benefits to podcasters
  • Ways you can use LinkedIn as a valuable business tool
  • How to create share-worthy content on social media to engage audiences and inspire shares
  • What you can do to target ideal clients to foster loyalty and recommendations

-

What were your key takeaways from this week's episode? Share them with us on Instagram @coffeesandcontentpod – we would love to hear from you. 

Also, please feel free to get in touch with me via the links below or ask a question on Spotify in the Q & A box. 


Resources mentioned:


Get in touch:

Instagram - @thesocialcollective_nz, @coffeesandcontentpod

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> In this week’s updates episode I talk about Instagram's intentional focus on short-form videos rather than long-form content; the vital role of patience in social media success with a reminder about the silent followers who contribute significantly to your reach; and discuss a new feature on Spotify that allows comments on podcast episodes, which is a game-changer for direct listener feedback! 


I also highlight LinkedIn’s potential for business growth through its underrated features like sponsored newsletters. And finally, I explore the importance of creating content that not only engages your audience but also encourages them to share it.


In this episode you will learn:

  • Why Instagram has decided to focus on short-form video content
  • How individual voice messages on social media can increase engagement
  • Why patience with your content is important and the potential for posts to go viral days or weeks later
  • How Spotify's new feature works and the benefits to podcasters
  • Ways you can use LinkedIn as a valuable business tool
  • How to create share-worthy content on social media to engage audiences and inspire shares
  • What you can do to target ideal clients to foster loyalty and recommendations

-

What were your key takeaways from this week's episode? Share them with us on Instagram @coffeesandcontentpod – we would love to hear from you. 

Also, please feel free to get in touch with me via the links below or ask a question on Spotify in the Q & A box. 


Resources mentioned:


Get in touch:

Instagram - @thesocialcollective_nz, @coffeesandcontentpod

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies e15e6718-1916-41b2-a3eb-951a81f792ff Wed, 24 Jul 2024 07:45:31 +1200 1670 1 17 full false 116 - The Essential Guide to Effective Facebook Advertising 116 - The Essential Guide to Effective Facebook Advertising This week I explore why using Facebook ads is far superior to boosting posts, thanks to its robust data, flexibility, and ability to precisely target audiences. I guide you through setting up structured ad campaigns, aligning your objectives with business goals, and mastering the art of ad design. I also tackle the importance of consistency in your ad efforts and the benefits of starting with a budget-friendly approach. 

Get ready to transform your advertising game and boost your business like never before!


In this episode you will learn:

  • How to manage ads yourself before considering professional help
  • Practical budgeting advice for Facebook ads
  • Ways to grow your online presence organically
  • Why you need to stop boosting posts on iOS
  • The importance of aligning ad content with customer interests
  • Benefits of consistent advertising for data gathering and improved long-term marketing outcomes
  • Why you should maintain cohesive imagery across different platforms


-

What were your key takeaways from this week's episode? Share them with us on Instagram @coffeesandcontentpod – we would love to hear from you. 

Also, please feel free to get in touch with me via the links below or ask a question on Spotify in the Q & A box. 


Resources mentioned:

The Social Collective Marketing toolkit - 10% off with code 'LAUNCH10'


Get in touch:

Instagram - @thesocialcollective_nz ; @coffeesandcontentpod

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> This week I explore why using Facebook ads is far superior to boosting posts, thanks to its robust data, flexibility, and ability to precisely target audiences. I guide you through setting up structured ad campaigns, aligning your objectives with business goals, and mastering the art of ad design. I also tackle the importance of consistency in your ad efforts and the benefits of starting with a budget-friendly approach. 

Get ready to transform your advertising game and boost your business like never before!


In this episode you will learn:

  • How to manage ads yourself before considering professional help
  • Practical budgeting advice for Facebook ads
  • Ways to grow your online presence organically
  • Why you need to stop boosting posts on iOS
  • The importance of aligning ad content with customer interests
  • Benefits of consistent advertising for data gathering and improved long-term marketing outcomes
  • Why you should maintain cohesive imagery across different platforms


-

What were your key takeaways from this week's episode? Share them with us on Instagram @coffeesandcontentpod – we would love to hear from you. 

Also, please feel free to get in touch with me via the links below or ask a question on Spotify in the Q & A box. 


Resources mentioned:

The Social Collective Marketing toolkit - 10% off with code 'LAUNCH10'


Get in touch:

Instagram - @thesocialcollective_nz ; @coffeesandcontentpod

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies 1454d31d-fb6c-4953-afeb-dddaa0b76730 Wed, 17 Jul 2024 07:00:00 +1200 1911 1 16 full false 115 - Why Has Your Reach & Engagement Plummeted? Algorithm Chats 115 - Why Has Your Reach & Engagement Plummeted? Algorithm Chats Hey everyone, this week I am so excited to introduce you to the Social Collective’s new marketing toolkit designed to support business owners and marketing managers without the need for long-term agency commitments. After chatting to you about what this amazing new offering includes, I then dive into the importance of adapting to changes in social media algorithms to enhance reach and engagement. I also discuss self-audits for your social media strategy, genuine audience engagements, and how Instagram carousels can improve your content visibility. 


It’s all about creating quality, shareable content, and continuously monitoring and adjusting your strategies to stay ahead. Engagement trumps follower counts, always!


In this episode you will learn:

  • Why it’s so important to utilise and effectively interlink all marketing channels
  • Insights into adapting social media strategies in response to algorithm changes and increased competition
  • How to conduct a self-audit of your social media strategy for better results
  • Engagement v.s. Followers, what makes the biggest difference?
  • Why posting at the right times for your audience matters
  • How you can genuinely engage with your audience on social media
  • How Instagram carousels can enhance content visibility and engagement

-

What were your key takeaways from this week's episode? Share them with us on Instagram @coffeesandcontentpod – we would love to hear from you. 

Also, please feel free to get in touch with me via the links below or ask a question on Spotify in the Q & A box. 


Resources mentioned:

Social Collective Marketing toolkit


Get in touch:

Instagram - @thesocialcollective_nz; @coffeesandcontentpod


Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call


Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Hey everyone, this week I am so excited to introduce you to the Social Collective’s new marketing toolkit designed to support business owners and marketing managers without the need for long-term agency commitments. After chatting to you about what this amazing new offering includes, I then dive into the importance of adapting to changes in social media algorithms to enhance reach and engagement. I also discuss self-audits for your social media strategy, genuine audience engagements, and how Instagram carousels can improve your content visibility. 


It’s all about creating quality, shareable content, and continuously monitoring and adjusting your strategies to stay ahead. Engagement trumps follower counts, always!


In this episode you will learn:

  • Why it’s so important to utilise and effectively interlink all marketing channels
  • Insights into adapting social media strategies in response to algorithm changes and increased competition
  • How to conduct a self-audit of your social media strategy for better results
  • Engagement v.s. Followers, what makes the biggest difference?
  • Why posting at the right times for your audience matters
  • How you can genuinely engage with your audience on social media
  • How Instagram carousels can enhance content visibility and engagement

-

What were your key takeaways from this week's episode? Share them with us on Instagram @coffeesandcontentpod – we would love to hear from you. 

Also, please feel free to get in touch with me via the links below or ask a question on Spotify in the Q & A box. 


Resources mentioned:

Social Collective Marketing toolkit


Get in touch:

Instagram - @thesocialcollective_nz; @coffeesandcontentpod


Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call


Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies c16da6e9-875f-4681-a722-88ce20e2a0f8 Wed, 10 Jul 2024 07:00:42 +1200 2314 1 15 full false 114 - Maximising ROI vs ROAS: Decoding Investment Metrics and Outsourcing 114 - Maximising ROI vs ROAS: Decoding Investment Metrics and Outsourcing This week on the podcast I am normalising difficult conversations and breaking down key business metrics like Return on Investment (ROI) and Return on Ad Spend (ROAS) in the social media realm. I explain how these concepts differ and why understanding them can revolutionise your business strategies. 


By sharing personal experiences, like how outsourcing tasks such as podcast editing has transformed my workflow, I highlight the substantial, sometimes non-monetary, benefits of investing in the right areas. 


So, get ready to explore how these insights can enhance your productivity and open up new opportunities for growth!


In this episode you will learn:

  • The difference between ROI (Return on Investment) and ROAS (Return on Ad Spend) and how each impacts your business
  • Why clear communication with marketers is so important to effectively analyse business investments
  • How to measure the dollar-for-dollar return from ad campaigns and understand the broader implications of ROI
  • The strategic benefits of outsourcing tasks to improve overall efficiency and business growth
  • How investing in outsourcing can lead to long-term business success beyond just financial return



What were your key takeaways from this week's episode and what do you want more of in future episodes? I’d love to hear from you. Please get in touch with me via the links below or ask a question on Spotify in the Q & A box. 


Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!


Get in touch:

Instagram - @thesocialcollective_nz and @coffeesandcontentpod

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> This week on the podcast I am normalising difficult conversations and breaking down key business metrics like Return on Investment (ROI) and Return on Ad Spend (ROAS) in the social media realm. I explain how these concepts differ and why understanding them can revolutionise your business strategies. 


By sharing personal experiences, like how outsourcing tasks such as podcast editing has transformed my workflow, I highlight the substantial, sometimes non-monetary, benefits of investing in the right areas. 


So, get ready to explore how these insights can enhance your productivity and open up new opportunities for growth!


In this episode you will learn:

  • The difference between ROI (Return on Investment) and ROAS (Return on Ad Spend) and how each impacts your business
  • Why clear communication with marketers is so important to effectively analyse business investments
  • How to measure the dollar-for-dollar return from ad campaigns and understand the broader implications of ROI
  • The strategic benefits of outsourcing tasks to improve overall efficiency and business growth
  • How investing in outsourcing can lead to long-term business success beyond just financial return



What were your key takeaways from this week's episode and what do you want more of in future episodes? I’d love to hear from you. Please get in touch with me via the links below or ask a question on Spotify in the Q & A box. 


Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!


Get in touch:

Instagram - @thesocialcollective_nz and @coffeesandcontentpod

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies 3df97521-35fc-4007-8ace-be02581676f4 Wed, 03 Jul 2024 07:06:12 +1200 1813 1 14 full false 113 - Marketing During a Recession: How to Stand Out & Keep Your Audience Engaged 113 - Marketing During a Recession: How to Stand Out & Keep Your Audience Engaged We are all facing challenges during this economic downturn, which is why the resilience and efforts of business owners right now is crucial – so this week I talk about the importance of consistently showing up and marketing your business during a recession, and how you can stand out in a competitive market.


I discuss the value of providing tangible, actionable content to support businesses and the need to go beyond just sharing personal stories. I also explore the difference between sales and marketing, the significance of valuing leads and potential future business, and the necessity of occupying digital real estate through consistent content creation and audience engagement. 


In this episode you will learn:

  • Why it's crucial to continue marketing your business consistently during a recession, even if you can only do so organically
  • Understand the difference between sales and marketing, and the significance of valuing leads and potential future business
  • Strategies for occupying digital real estate and staying in front of your audience
  • How focusing on brand awareness now can position your business for success post-recession
  • Tips for showing up consistently, including content creation, audience engagement, and using marketing tools efficiently
  • How to embrace change and flexibility in your business and social media strategy to adapt to evolving circumstances

-


What were your key takeaways from this week's episode and what do you want more of in future episodes? I’d love to hear from you. Please get in touch with me via the links below or ask a question on Spotify in the Q & A box. 


Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!


Get in touch:

Instagram - @thesocialcollective_nz and @loren_thesocialcollective


Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> We are all facing challenges during this economic downturn, which is why the resilience and efforts of business owners right now is crucial – so this week I talk about the importance of consistently showing up and marketing your business during a recession, and how you can stand out in a competitive market.


I discuss the value of providing tangible, actionable content to support businesses and the need to go beyond just sharing personal stories. I also explore the difference between sales and marketing, the significance of valuing leads and potential future business, and the necessity of occupying digital real estate through consistent content creation and audience engagement. 


In this episode you will learn:

  • Why it's crucial to continue marketing your business consistently during a recession, even if you can only do so organically
  • Understand the difference between sales and marketing, and the significance of valuing leads and potential future business
  • Strategies for occupying digital real estate and staying in front of your audience
  • How focusing on brand awareness now can position your business for success post-recession
  • Tips for showing up consistently, including content creation, audience engagement, and using marketing tools efficiently
  • How to embrace change and flexibility in your business and social media strategy to adapt to evolving circumstances

-


What were your key takeaways from this week's episode and what do you want more of in future episodes? I’d love to hear from you. Please get in touch with me via the links below or ask a question on Spotify in the Q & A box. 


Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!


Get in touch:

Instagram - @thesocialcollective_nz and @loren_thesocialcollective


Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies 44aba5d8-71bf-4920-a9a5-891f3b6ecd2a Wed, 26 Jun 2024 08:56:33 +1200 2424 1 13 false 112 - Confidence Boost: Overcoming Social Media Fears as a Business Owner 112 - Confidence Boost: Overcoming Social Media Fears as a Business Owner Struggling to show up authentically on social media? Feeling like a lack of self-confidence is holding you back? This episode is here to give you the confidence boost you need!

I'll be sharing my own journey with social media and providing practical tips for overcoming those pesky fears. We’ll start with small steps like posting without your face and gradually work up to stories and reels. Plus, we’ll talk about the importance of planning content in advance, embracing imperfection, and genuinely engaging with your community to build trust and create stronger connections.

In this episode, you’ll learn:

  • How boosting your social media confidence can benefit your business
  • The importance of being your own advocate and focusing on your business's broader purpose
  • How to establish trust and create stronger connections with your audience
  • Ways to overcome fears that may be holding you back from showing up confidently online
  • How to embrace imperfection and start sharing content
  • What The Social Collective can offer you to build your confidence and show up authentically online


What were your key takeaways from this week's episode and what do you want more of in future episodes? I’d love to hear from you. Please get in touch with me via the links below or ask a question on Spotify in the Q & A box. 


Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!


Get in touch:

Instagram - @thesocialcollective_nz and @loren_thesocialcollective


Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Struggling to show up authentically on social media? Feeling like a lack of self-confidence is holding you back? This episode is here to give you the confidence boost you need!

I'll be sharing my own journey with social media and providing practical tips for overcoming those pesky fears. We’ll start with small steps like posting without your face and gradually work up to stories and reels. Plus, we’ll talk about the importance of planning content in advance, embracing imperfection, and genuinely engaging with your community to build trust and create stronger connections.

In this episode, you’ll learn:

  • How boosting your social media confidence can benefit your business
  • The importance of being your own advocate and focusing on your business's broader purpose
  • How to establish trust and create stronger connections with your audience
  • Ways to overcome fears that may be holding you back from showing up confidently online
  • How to embrace imperfection and start sharing content
  • What The Social Collective can offer you to build your confidence and show up authentically online


What were your key takeaways from this week's episode and what do you want more of in future episodes? I’d love to hear from you. Please get in touch with me via the links below or ask a question on Spotify in the Q & A box. 


Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!


Get in touch:

Instagram - @thesocialcollective_nz and @loren_thesocialcollective


Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies 8c98c676-f55f-4783-980d-c729afb7a5a6 Wed, 19 Jun 2024 07:11:50 +1200 1882 1 12 false 111 - The Power of UGC 111 - The Power of UGC In this week’s episode I talk about the power of user-generated content (UGC) and how it can be a game-changer for businesses looking to connect with their audience on social media. I discuss how UGC is revolutionising the marketing landscape by providing authentic and trustworthy content created by smaller content creators, which can be more effective than traditional influencer marketing. I also touch on how UGC encourages active audience participation, enhances social proof, and builds trust between brands and their customers.  


Throughout the episode, I share tips on incorporating UGC into your social media strategy and encourage you to ask questions specific to your own business needs.


In this episode you will learn:

  • How user generated content (UGC) can help you connect with your audience
  • How UGC is changing the marketing landscape compared to traditional influencer marketing
  • Why UGC is more cost-effective for smaller businesses
  • Ways that UGC can enhance your social proof and authenticity
  • The importance of having a solid foundation before engaging in influencer marketing
  • How influencer marketing in PR can boost SEO and reach new audiences

-


What were your key takeaways from this week's episode and what do you want more of in future episodes? I’d love to hear from you. Please get in touch with me via the links below or ask a question on Spotify in the Q & A box. 

Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!


Get in touch:

Instagram - @thesocialcollective_nz and @loren_thesocialcollective
Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> In this week’s episode I talk about the power of user-generated content (UGC) and how it can be a game-changer for businesses looking to connect with their audience on social media. I discuss how UGC is revolutionising the marketing landscape by providing authentic and trustworthy content created by smaller content creators, which can be more effective than traditional influencer marketing. I also touch on how UGC encourages active audience participation, enhances social proof, and builds trust between brands and their customers.  


Throughout the episode, I share tips on incorporating UGC into your social media strategy and encourage you to ask questions specific to your own business needs.


In this episode you will learn:

  • How user generated content (UGC) can help you connect with your audience
  • How UGC is changing the marketing landscape compared to traditional influencer marketing
  • Why UGC is more cost-effective for smaller businesses
  • Ways that UGC can enhance your social proof and authenticity
  • The importance of having a solid foundation before engaging in influencer marketing
  • How influencer marketing in PR can boost SEO and reach new audiences

-


What were your key takeaways from this week's episode and what do you want more of in future episodes? I’d love to hear from you. Please get in touch with me via the links below or ask a question on Spotify in the Q & A box. 

Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!


Get in touch:

Instagram - @thesocialcollective_nz and @loren_thesocialcollective
Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies 8a573e89-229a-417a-a7d7-a943dbca16fd Wed, 12 Jun 2024 07:00:00 +1200 1642 1 11 full false 110 - Turning Social Media Connections into Real-World Results 110 - Turning Social Media Connections into Real-World Results This week we're talking about how to cultivate an engaged online community through social media platforms. Drawing from personal experiences and case studies, I'm sharing a few tangible tips and tricks on how to effectively connect with your audience, increase your reach, and ultimately turn online connections into real-world clients. 


From the importance of engaging with comments and utilising interactive features to sending personalised messages and avoiding common pitfalls, this episode provides valuable insights for anyone looking to build a thriving online presence, whether you are new to the game or a seasoned professional.


In this episode you'll learn:

  • Tips and tricks for cultivating an engaged online community
  • The importance of earned media opportunities and how they relate to PR work
  • How an engaged community on social media can lead to real-world clients
  • Insights into effectively engaging with comments to increase reach and connect with your audience
  • How you can use interactive features like polls and quizzes to build a connected community
  • The benefits of sending personalised messages instead of automated responses
  • Advice on being genuine, responsive, and avoiding spammy behaviour on social media

-


What were your key takeaways from this week's episode and what do you want more of in future episodes? I’d love to hear from you. Please get in touch with me via the links below or ask a question on Spotify in the Q & A box. 


Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!


Resources mentioned:

NZ Business Interview - click here to read the full article

Q&A about Loren - click here to read the full article

Episode “Secrets of Winning With Holistic Digital Marketing”, shared on the NZ Business Website - click here to listen to the full episode


Get in touch:

Instagram - @thesocialcollective_nz and @loren_thesocialcollective

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> This week we're talking about how to cultivate an engaged online community through social media platforms. Drawing from personal experiences and case studies, I'm sharing a few tangible tips and tricks on how to effectively connect with your audience, increase your reach, and ultimately turn online connections into real-world clients. 


From the importance of engaging with comments and utilising interactive features to sending personalised messages and avoiding common pitfalls, this episode provides valuable insights for anyone looking to build a thriving online presence, whether you are new to the game or a seasoned professional.


In this episode you'll learn:

  • Tips and tricks for cultivating an engaged online community
  • The importance of earned media opportunities and how they relate to PR work
  • How an engaged community on social media can lead to real-world clients
  • Insights into effectively engaging with comments to increase reach and connect with your audience
  • How you can use interactive features like polls and quizzes to build a connected community
  • The benefits of sending personalised messages instead of automated responses
  • Advice on being genuine, responsive, and avoiding spammy behaviour on social media

-


What were your key takeaways from this week's episode and what do you want more of in future episodes? I’d love to hear from you. Please get in touch with me via the links below or ask a question on Spotify in the Q & A box. 


Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!


Resources mentioned:

NZ Business Interview - click here to read the full article

Q&A about Loren - click here to read the full article

Episode “Secrets of Winning With Holistic Digital Marketing”, shared on the NZ Business Website - click here to listen to the full episode


Get in touch:

Instagram - @thesocialcollective_nz and @loren_thesocialcollective

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies b6bd8ccf-ca78-4319-b070-557971a05dc0 Wed, 05 Jun 2024 07:00:00 +1200 2089 1 10 false 109 - Inside Instagram: Adam Mosseri's Insights and Algorithm Changes 109 - Inside Instagram: Adam Mosseri's Insights and Algorithm Changes Despite rumours, Instagram is still thriving, but adapting content strategies is crucial to navigate the changes. So this week I am sharing Instagram updates and trends with you – such as algorithm changes, the introduction of new features like 'direct replace' to combat copied content, the importance of shares and saves as engagement metrics, and Meta Verified. I also talk about Instagram's focus on video content and the updates to its hashtag system to diversify ‘explore’ page content. 


In this episode you will learn:

  • Adam Mosseri's updates on algorithmic changes within Instagram and Facebook
  • How Instagram is giving credit to original creators and limiting visibility of copied content
  • Why ‘shares’ and ‘saves’ are currently the most important engagement metrics
  • Instagram's focus on video content being driven by consumer behaviour and demand
  • How Instagram plans to use its hashtag system to diversify content on explore pages

-

What were your key takeaways from this week's episode? I’d love to hear from you. Please get in touch with me via the links below or ask a question on Spotify in the Q & A box. 


Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!


Get in touch:

Instagram - @thesocialcollective_nz and @loren_thesocialcollective

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Despite rumours, Instagram is still thriving, but adapting content strategies is crucial to navigate the changes. So this week I am sharing Instagram updates and trends with you – such as algorithm changes, the introduction of new features like 'direct replace' to combat copied content, the importance of shares and saves as engagement metrics, and Meta Verified. I also talk about Instagram's focus on video content and the updates to its hashtag system to diversify ‘explore’ page content. 


In this episode you will learn:

  • Adam Mosseri's updates on algorithmic changes within Instagram and Facebook
  • How Instagram is giving credit to original creators and limiting visibility of copied content
  • Why ‘shares’ and ‘saves’ are currently the most important engagement metrics
  • Instagram's focus on video content being driven by consumer behaviour and demand
  • How Instagram plans to use its hashtag system to diversify content on explore pages

-

What were your key takeaways from this week's episode? I’d love to hear from you. Please get in touch with me via the links below or ask a question on Spotify in the Q & A box. 


Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!


Get in touch:

Instagram - @thesocialcollective_nz and @loren_thesocialcollective

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies d0a98c5c-6b95-4dd8-ad4c-bffa035f589f Wed, 29 May 2024 07:00:00 +1200 2460 1 9 full false 108 - Do You Need to Be on ALL Social Media Platforms? 108 - Do You Need to Be on ALL Social Media Platforms? I am pumped about this episode of Coffees and Content because this week, I'm answering YOUR questions about social media and digital marketing! We’re diving into why it’s crucial to focus on platforms you actually enjoy, how to adapt your strategies to keep up with changing consumer behaviors, and exploring some alternative marketing approaches.


I’ll also be sharing insights on effective Facebook advertising, the magic of authentic content in building trust, and the importance of staying updated on social media algorithms and changes to help you evolve and grow your online presence.


There were so many fantastic questions that came through, and I absolutely love hearing from you all! If you want your question answered in a future episode, please reach out to me or the team via the links below.


Don’t forget to subscribe to the podcast so you’re the first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts.


Get in touch:

Instagram - @thesocialcollective_nz and @loren_thesocialcollective

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> I am pumped about this episode of Coffees and Content because this week, I'm answering YOUR questions about social media and digital marketing! We’re diving into why it’s crucial to focus on platforms you actually enjoy, how to adapt your strategies to keep up with changing consumer behaviors, and exploring some alternative marketing approaches.


I’ll also be sharing insights on effective Facebook advertising, the magic of authentic content in building trust, and the importance of staying updated on social media algorithms and changes to help you evolve and grow your online presence.


There were so many fantastic questions that came through, and I absolutely love hearing from you all! If you want your question answered in a future episode, please reach out to me or the team via the links below.


Don’t forget to subscribe to the podcast so you’re the first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts.


Get in touch:

Instagram - @thesocialcollective_nz and @loren_thesocialcollective

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies e3c10237-119b-424b-8d37-64f87f31b966 Wed, 22 May 2024 07:00:00 +1200 1560 1 8 false 107 - AI, Advertising, and SEO: Insider Tips from the Digital Marketers Australia Conference 107 - AI, Advertising, and SEO: Insider Tips from the Digital Marketers Australia Conference Today I am coming to you from Melbourne, recording in my hotel room and sharing all the juicy takeaways from the Digital Marketers Australia conference! I am going to tell you what this conference was all about, why it’s been so amazing, and what I talked about when I got up on stage. I’ll also cover the essential topics that were discussed such as AI, advertising, and SEO, giving you some really great insider tips and tricks.  


In this episode you will learn:

  • How you can use AI to your advantage with content and marketing
  • What limitations AI has and how to avoid GOOGLE PENALTIES!!!
  • The secret to running effective advertising campaigns
  • Difference between advertising on social media and Google Ads
  • How to capture potential customers that don’t commit straight away
  • Why it’s so important to prepare for seasonal events in ADVANCE

-

I would love to know what your key takeaways are from this episode, and what you would like to learn more about in future episodes. Please feel free to get in touch with me via Instagram or email. 

Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!


Get in touch:

Instagram - @thesocialcollective_nz and @loren_thesocialcollective

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Today I am coming to you from Melbourne, recording in my hotel room and sharing all the juicy takeaways from the Digital Marketers Australia conference! I am going to tell you what this conference was all about, why it’s been so amazing, and what I talked about when I got up on stage. I’ll also cover the essential topics that were discussed such as AI, advertising, and SEO, giving you some really great insider tips and tricks.  


In this episode you will learn:

  • How you can use AI to your advantage with content and marketing
  • What limitations AI has and how to avoid GOOGLE PENALTIES!!!
  • The secret to running effective advertising campaigns
  • Difference between advertising on social media and Google Ads
  • How to capture potential customers that don’t commit straight away
  • Why it’s so important to prepare for seasonal events in ADVANCE

-

I would love to know what your key takeaways are from this episode, and what you would like to learn more about in future episodes. Please feel free to get in touch with me via Instagram or email. 

Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!


Get in touch:

Instagram - @thesocialcollective_nz and @loren_thesocialcollective

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies 7b775584-b577-4a70-9971-d1af9781c6ad Wed, 15 May 2024 07:00:00 +1200 1969 1 7 false 106 - HAVE YOU REALLY BEEN SHADOW BANNED?! 106 - HAVE YOU REALLY BEEN SHADOW BANNED?! This week I am sharing some hard truths about content marketing and tackling some tough listeners' questions. I discuss things such as the importance of creating authentic brand stories on Instagram, strategies for improving content to reach your ideal audience, and HAVE YOU REALLY BEEN SHADOW BANNED?!

By tuning in to this episode, you can expect practical advice and honest revelations to help you navigate the ever-evolving landscape of digital marketing.


In this episode you will learn:

  • Why authentic brand stories are so important
  • How marketing and sales can work together harmoniously
  • What shadow banning is and if it even exists
  • Ways to reach your ideal audience on social media
  • Why continuous improvement is key in the marketing space
  • How dedicated you really need to be for long-term success



I would love to know what your key takeaways are from this episode, and what you would like to learn more about in future episodes. Please feel free to get in touch with me via Instagram or email. 

Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!


Get in touch:

Instagram - @thesocialcollective_nz and @loren_thesocialcollective

Website - www.thesocialcollective.co.nzLet’s work together - Book a Call

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> This week I am sharing some hard truths about content marketing and tackling some tough listeners' questions. I discuss things such as the importance of creating authentic brand stories on Instagram, strategies for improving content to reach your ideal audience, and HAVE YOU REALLY BEEN SHADOW BANNED?!

By tuning in to this episode, you can expect practical advice and honest revelations to help you navigate the ever-evolving landscape of digital marketing.


In this episode you will learn:

  • Why authentic brand stories are so important
  • How marketing and sales can work together harmoniously
  • What shadow banning is and if it even exists
  • Ways to reach your ideal audience on social media
  • Why continuous improvement is key in the marketing space
  • How dedicated you really need to be for long-term success



I would love to know what your key takeaways are from this episode, and what you would like to learn more about in future episodes. Please feel free to get in touch with me via Instagram or email. 

Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!


Get in touch:

Instagram - @thesocialcollective_nz and @loren_thesocialcollective

Website - www.thesocialcollective.co.nzLet’s work together - Book a Call

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies 5d024476-de89-4741-b231-f3ca0bf7e540 Wed, 08 May 2024 07:00:00 +1200 1375 1 6 false 105 - Recession-Proof Your Marketing: A Social Media Survival Guide 105 - Recession-Proof Your Marketing: A Social Media Survival Guide Marketing is often the first expense people reduce in their business during a recession, but there are actually many benefits of staying consistent with your marketing efforts in times of economic downturn. That’s why this week I explore strategies for businesses to navigate challenging times by leveraging the power of social media. 


From organic content creation to engaging with user-generated content and collaborations, I share actionable insights to maintain brand visibility, relevance, and connection with your audience. And guess what, some of these strategies won't cost you a thing!


This episode will provide you with a comprehensive guide to adapt the way you market your business and thrive in uncertain economic climates. 


In this episode you will learn:

  • How to focus on organic content creation using the tools available to you
  • Strategies for utilising user-generated content (UGC) and leveraging collaborations to amplify brand reach
  • Techniques for reminding your audience the value of your products or services and demonstrating their benefits effectively
  • How to embrace video content to increase visibility and engagement
  • Tips on starting conversations and interacting authentically with your audience
  • How to monitor and adjust your social media strategy in response to changing market dynamics


-

I would love to know what your key takeaways are from this episode, and what you would like to learn more about in future episodes. Please feel free to get in touch with me via Instagram or email. 


Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!


Get in touch:

Instagram - @thesocialcollective_nz and @loren_thesocialcollective
Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Marketing is often the first expense people reduce in their business during a recession, but there are actually many benefits of staying consistent with your marketing efforts in times of economic downturn. That’s why this week I explore strategies for businesses to navigate challenging times by leveraging the power of social media. 


From organic content creation to engaging with user-generated content and collaborations, I share actionable insights to maintain brand visibility, relevance, and connection with your audience. And guess what, some of these strategies won't cost you a thing!


This episode will provide you with a comprehensive guide to adapt the way you market your business and thrive in uncertain economic climates. 


In this episode you will learn:

  • How to focus on organic content creation using the tools available to you
  • Strategies for utilising user-generated content (UGC) and leveraging collaborations to amplify brand reach
  • Techniques for reminding your audience the value of your products or services and demonstrating their benefits effectively
  • How to embrace video content to increase visibility and engagement
  • Tips on starting conversations and interacting authentically with your audience
  • How to monitor and adjust your social media strategy in response to changing market dynamics


-

I would love to know what your key takeaways are from this episode, and what you would like to learn more about in future episodes. Please feel free to get in touch with me via Instagram or email. 


Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!


Get in touch:

Instagram - @thesocialcollective_nz and @loren_thesocialcollective
Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies f5a6ff72-a75a-4b09-a259-1c54bb4d2b8e Wed, 01 May 2024 07:00:00 +1200 1801 1 5 false 104 - Content Planning 101: Mastering Your Content Pillars 104 - Content Planning 101: Mastering Your Content Pillars This week I'm breaking down creating engaging and effective content for your brand. I break down the essential steps and processes for content creation, as well as talk you through the key content pillars that will help you create 16-20 pieces of engaging content per month that resonate with your audience.

I have an easy to follow Content Planning Workbook for you that you can download here if you wish to go through it alongside the episode. Alternatively, if you’re not somewhere where you can write, listen now and download the workbook later.  


In this episode you will learn:

  • The importance of having unique content pillars that sum up your business on social media
  • How to identify your three to five core content pillars
  • Effective ways to match content pillars with different content types
  • How you can use this information to easily create 16-20 pieces of content per month

-

I would love to know what your key takeaways are from this episode, and what you would like to learn more about in future episodes. Please feel free to get in touch with me via Instagram or email. 

Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!


Resources:

Get your Content Planning Workbook HERE


Get in touch: 

Instagram - @thesocialcollective_nz and @loren_thesocialcollective

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> This week I'm breaking down creating engaging and effective content for your brand. I break down the essential steps and processes for content creation, as well as talk you through the key content pillars that will help you create 16-20 pieces of engaging content per month that resonate with your audience.

I have an easy to follow Content Planning Workbook for you that you can download here if you wish to go through it alongside the episode. Alternatively, if you’re not somewhere where you can write, listen now and download the workbook later.  


In this episode you will learn:

  • The importance of having unique content pillars that sum up your business on social media
  • How to identify your three to five core content pillars
  • Effective ways to match content pillars with different content types
  • How you can use this information to easily create 16-20 pieces of content per month

-

I would love to know what your key takeaways are from this episode, and what you would like to learn more about in future episodes. Please feel free to get in touch with me via Instagram or email. 

Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!


Resources:

Get your Content Planning Workbook HERE


Get in touch: 

Instagram - @thesocialcollective_nz and @loren_thesocialcollective

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies 71aa44e3-4fad-4486-9656-36ea2dcf70ce Wed, 24 Apr 2024 07:00:00 +1200 1578 1 4 full false 103 - Keeping Up with your Socials: Latest Platform Updates 103 - Keeping Up with your Socials: Latest Platform Updates In this week’s episode I'm sharing with you the latest updates shaping the landscape of social media marketing. We'll dive into what they all mean, why you should care about them, and how you can use them to your advantage.


You will learn about:

  • Polls on stories: Why this feature is essential for increasing engagement
  • Instagram's 'Notify' feature: How it can benefit your social media strategy
  • Apple’s new service charge: How to navigate it and save yourself money
  • Promo code integration: What this can do for your ad performance and conversions
  • Reels extend: Why Instagram is testing longer video formats and the pros and cons
  • The return of hashtags: Why you should take notice of this comeback

Tune in to stay ahead of the curve and learn actionable strategies for leveraging these updates!

-

I would love to know what your key takeaways are from this episode, and what you would like to learn more about in future episodes. Please feel free to get in touch with me via Instagram or email. 

Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!


Resources:

My post on hashtags - see HERE

Social Media Content Planner - get yours HERE

Get in touch:Instagram - @thesocialcollective_nz and @loren_thesocialcollective

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> In this week’s episode I'm sharing with you the latest updates shaping the landscape of social media marketing. We'll dive into what they all mean, why you should care about them, and how you can use them to your advantage.


You will learn about:

  • Polls on stories: Why this feature is essential for increasing engagement
  • Instagram's 'Notify' feature: How it can benefit your social media strategy
  • Apple’s new service charge: How to navigate it and save yourself money
  • Promo code integration: What this can do for your ad performance and conversions
  • Reels extend: Why Instagram is testing longer video formats and the pros and cons
  • The return of hashtags: Why you should take notice of this comeback

Tune in to stay ahead of the curve and learn actionable strategies for leveraging these updates!

-

I would love to know what your key takeaways are from this episode, and what you would like to learn more about in future episodes. Please feel free to get in touch with me via Instagram or email. 

Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!


Resources:

My post on hashtags - see HERE

Social Media Content Planner - get yours HERE

Get in touch:Instagram - @thesocialcollective_nz and @loren_thesocialcollective

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies 0f54fbaf-3ba1-4113-989f-974a37734741 Wed, 17 Apr 2024 06:55:00 +1200 1520 1 3 full false 102 - The Secret to Winning at Holistic Digital Marketing 102 - The Secret to Winning at Holistic Digital Marketing Holistic digital marketing isn't just about promoting your brand—it's about creating an immersive experience across all touchpoints, ensuring your message resonates far and wide. In this week’s episode we'll dive deep into the core strategies of holistic social media and digital marketing, including the game-changing Omni Channel Marketing approach and the Rule of 7.


Find out why being seen in more ways than one is critical for brand visibility and customer engagement in today's competitive landscape, and what The Social Collective does to amplify our clients' reach. 


You will learn about:

  • What holistic marketing actually is and its core strategies

  • The importance of being present across multiple customer touchpoints

  • What the trifecta approach to holistic marketing is and how to use it

  • Why building a strong marketing personality matters more now than ever

  • How to leverage the synergy between our services to amplify brand presence and drive results

Tune in now and unlock the full potential of holistic marketing with me as your guide!

-

I'd love to know what your key takeaways are from this episode, and what you would like to learn more about in future episodes. Want to chat? You can get in touch with me via Instagram or email. 


Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!


Resources:

Social Media Content Planner - get yours HERE

Get in touch:Instagram - @thesocialcollective_nz and @loren_thesocialcollective
Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Holistic digital marketing isn't just about promoting your brand—it's about creating an immersive experience across all touchpoints, ensuring your message resonates far and wide. In this week’s episode we'll dive deep into the core strategies of holistic social media and digital marketing, including the game-changing Omni Channel Marketing approach and the Rule of 7.


Find out why being seen in more ways than one is critical for brand visibility and customer engagement in today's competitive landscape, and what The Social Collective does to amplify our clients' reach. 


You will learn about:

  • What holistic marketing actually is and its core strategies

  • The importance of being present across multiple customer touchpoints

  • What the trifecta approach to holistic marketing is and how to use it

  • Why building a strong marketing personality matters more now than ever

  • How to leverage the synergy between our services to amplify brand presence and drive results

Tune in now and unlock the full potential of holistic marketing with me as your guide!

-

I'd love to know what your key takeaways are from this episode, and what you would like to learn more about in future episodes. Want to chat? You can get in touch with me via Instagram or email. 


Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!


Resources:

Social Media Content Planner - get yours HERE

Get in touch:Instagram - @thesocialcollective_nz and @loren_thesocialcollective
Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies c1b948cd-ec7d-4fba-99f1-ba1b7a8d0722 Wed, 10 Apr 2024 06:55:00 +1200 1764 1 2 false 101 - The First Sip: Diving into Digital Marketing 101 - The First Sip: Diving into Digital Marketing Welcome to 'Coffees and Content.' Imagine this as your go-to spot for all things social media and digital marketing - a place where we spill the beans on the latest trends, share some straight-shooting advice, and uncover those genius tricks that everyone should have up their sleeve. I’m Loren, the founder of The Social Collective and your host. I’ve been around the digital marketing block, and now, I’m here to share the journey with you.


For our very first episode, we’re laying down the groundwork and giving you a taste of what’s brewing. Think of it as an introduction to our world, where we aim to turn complex digital marketing strategies into bite-sized, easy-to-digest nuggets of wisdom. We’ll kick off with some reflections from the latest Social Media Marketing World Conference - you don't want to miss these!


This podcast is perfect for anyone who’s either starting from scratch or looking to shake up their digital strategy. So, fix yourself a coffee, get comfortable, and let's start this adventure.


Make sure to follow us on Instagram @thesocialcollective_nz and @loren_thesocialcollective for more insights and hit subscribe wherever you get your podcasts to stay updated with 'Coffees and Content.'


Here’s to making digital marketing a little less daunting and a lot more fun!


www.thesocialcollective.co.nz

www.lorenluisa.com

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Welcome to 'Coffees and Content.' Imagine this as your go-to spot for all things social media and digital marketing - a place where we spill the beans on the latest trends, share some straight-shooting advice, and uncover those genius tricks that everyone should have up their sleeve. I’m Loren, the founder of The Social Collective and your host. I’ve been around the digital marketing block, and now, I’m here to share the journey with you.


For our very first episode, we’re laying down the groundwork and giving you a taste of what’s brewing. Think of it as an introduction to our world, where we aim to turn complex digital marketing strategies into bite-sized, easy-to-digest nuggets of wisdom. We’ll kick off with some reflections from the latest Social Media Marketing World Conference - you don't want to miss these!


This podcast is perfect for anyone who’s either starting from scratch or looking to shake up their digital strategy. So, fix yourself a coffee, get comfortable, and let's start this adventure.


Make sure to follow us on Instagram @thesocialcollective_nz and @loren_thesocialcollective for more insights and hit subscribe wherever you get your podcasts to stay updated with 'Coffees and Content.'


Here’s to making digital marketing a little less daunting and a lot more fun!


www.thesocialcollective.co.nz

www.lorenluisa.com

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies 50e8c6dc-2e21-4ab0-a58f-ffbed1e6401e Wed, 03 Apr 2024 07:00:00 +1300 1378 1 1 false Welcome to Coffees and Content with Loren Tomlinson Welcome to Coffees and Content with Loren Tomlinson Welcome to 'Coffees and Content' your go-to, bite-sized podcast for all things social media and digital marketing.

This podcast is all about cutting through the noise to bring you unfiltered advice, the latest trends, and those must-know tricks that make all the difference in the social media and digital marketing world — all delivered in bite-sized weekly episodes.

I’m your host, Loren, owner of The Social Collective, a multi-six figure digital marketing agency, international speaker, and your guide to all things social media.

I’ve been where you are, trying to make sense of it all, and now I'm sharing my playbook with you.

Whether you're taking the first steps with your business or you’re ready to level up your content game, this podcast has got your back.

So grab your coffee, get comfy, and let's dive in. This is 'Coffees and Content'!


Book a FREE Discovery Call: https://www.thesocialcollective.co.nz/enquire-podcast

Connect with Loren on Instagram @loren_thesocialcollective

Connect with The Social Collective on Instagram @thesocialcollective_nz

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Welcome to 'Coffees and Content' your go-to, bite-sized podcast for all things social media and digital marketing.

This podcast is all about cutting through the noise to bring you unfiltered advice, the latest trends, and those must-know tricks that make all the difference in the social media and digital marketing world — all delivered in bite-sized weekly episodes.

I’m your host, Loren, owner of The Social Collective, a multi-six figure digital marketing agency, international speaker, and your guide to all things social media.

I’ve been where you are, trying to make sense of it all, and now I'm sharing my playbook with you.

Whether you're taking the first steps with your business or you’re ready to level up your content game, this podcast has got your back.

So grab your coffee, get comfy, and let's dive in. This is 'Coffees and Content'!


Book a FREE Discovery Call: https://www.thesocialcollective.co.nz/enquire-podcast

Connect with Loren on Instagram @loren_thesocialcollective

Connect with The Social Collective on Instagram @thesocialcollective_nz

Have a question? Click here to send it to me!

Links:

Loved this episode? Leave a review - it would mean the world!

]]> Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies 48c4489a-206b-4381-a1db-39a6f7b08230 Mon, 25 Mar 2024 17:32:14 +1300 37 Season 1 1 1 trailer false