Fandom Unpacked

ICYMI: What March Madness Carries Into the Pros

Wed, 15 Apr 2026 16:00:00 -0400

If you've ever wondered what peak fandom actually looks like, this one's your answer. March Madness just wrapped, and watching those final moments — the upsets, the eruptions, the arenas turned into something electric — it felt like the right time to revisit one of the most resonant clips we've put out. Because what happens in college basketball doesn't stay there. It carries into the pros, into arenas across every sport, into every brand marketer trying to build something that lasts.

So we went back to Mel Barry.

She leads brand marketing for the New Orleans Pelicans, and in our original conversation she described a playoff run that ended in elimination at home — and a standing ovation that no one had scripted. The team walked off the court having lost, and the crowd rose. Not out of politeness. Out of pride. Out of the feeling that this team had shown up in ways nobody expected, had fought past assumptions, and had earned something that a final score couldn't take back.

That moment — done, but at peak fandom — is the thing worth studying. It's what happens when you build genuine community instead of just chasing wins. It's what the best operators in live entertainment, sports, and fan-driven brands are reaching for every single day.

This is Fandom Unpacked: In Case You Missed It. Short, sharp, and worth your five minutes.

If this resonates, find the full conversation with Mel in the link below — and subscribe so you don't miss what's coming next.

Full episode with Mel: https://www.buzzsprout.com/2449648/episodes/16825422-converting-local-fans-into-lifelong-brand-advocates-with-the-new-orleans-pelicans

How New York City Tourism + Conventions Sells The Iconic And The Unexpected

Fri, 10 Apr 2026 09:00:00 -0400

New York City is one of the most famous “brands” on earth, yet selling a trip to NYC still comes down to the same hard question every marketer faces: how do you keep something iconic feeling personal, current, and worth the effort? We sit down with Nancy Mammana, Chief Marketing Officer at New York City Tourism + Conventions, to get inside the strategy behind promoting a city that never stops changing, and to understand what “authentic” really means when millions of visitors arrive with completely different tastes, budgets, and comfort levels.

We talk about NYC’s resilience, and why the city doesn’t have an awareness problem, it has a discovery problem. Nancy breaks down how her team tells a fuller story than the headline attractions, using local opinions and neighborhood voices to guide people toward the unexpected across all five boroughs. We also dig into value-driven tentpoles like Restaurant Week, Broadway Week, and the broader Winter Outing push, including how these programs support local businesses during key periods of need and help visitors plan a weekend that actually feels doable.

Then we go deep on AI trip planning and what it’s changing right now. Nancy shares what they're learning from AI-powered tools on their site, how traveler queries are becoming more nuanced, and why keeping information accurate and up to date matters more than ever as people plan through ChatGPT-style experiences. We also look ahead to the FIFA World Cup and how fan zones and citywide activations can turn tournament energy into exploration, community, and real economic impact beyond the stadium.

Subscribe to Fandom Unpacked, share this conversation with a friend in travel, ticketing, or live events, and leave us a rating and review so more people can find the show.

Recorded Thursday, April 9th, 2026
Hosts: Damian Bazadona, CEO & Founder, Situation & Maureen Andersen, President & CEO, INTIX
Guest: Nancy Mammana, Chief Marketing Officer, New York City Tourism + Conventions
Producer: Peter Yagecic, Founder, A Mind at Work Consulting

https://situationinteractive.com
https://intix.org
https://amindatworkconsulting.com

Escaping Into Audacious New Worlds with Spiegelworld

Fri, 27 Mar 2026 12:00:00 -0400

A circus company that builds entire worlds does not stop at the stage. We're joined by Spiegelworld CMO Lindsay Sanna to unpack how immersive live entertainment becomes real fandom when every detail is intentional, from the moment you walk in to the last sip of a cocktail. We talk about what makes Spiegelworld experiences like Absinthe feel like true escapism, why intimate venues create a kind of connection that arenas cannot touch, and how “surprise and delight” turns guests into repeat visitors who bring their friends.

We also get into the wild headline that says it all about their creative ambition: Spiegelworld bought Nipton, CA, a tiny town in the Mojave Desert, and is using it as a spiritual and creative center for dreaming up what comes next. From there, we trace how the brand expands beyond shows into hospitality without losing its DNA, and why the best live experience marketing treats food, drinks, and service as part of the same story world.

On the practical side, Lindsay breaks down customer journey strategy, ticketing, and point-of-sale tech, including how their CRM approach helps reduce friction, bundle upgrades, and set pricing expectations before guests arrive. We also compare marketing Las Vegas versus Atlantic City, and tackle the listener question: who is an “adult circus” really for, and how do you message edge while staying inclusive?

Subscribe for more conversations on fandom and live experiences, share this with a friend who works in entertainment or hospitality, and leave a review so more listeners can find the show.

Recorded Thursday, March 26th, 2026
Host: Damian Bazadona, CEO & Founder, Situation
Guest: Lindsay Sanna, Chief Marketing Officer, Spiegelworld
Producer: Peter Yagecic, Founder, A Mind at Work

https://situationinteractive.com
https://intix.org
https://amindatworkconsulting.com

How Carnegie Hall Balances Legacy, Innovation, and Fans

Wed, 04 Mar 2026 08:00:00 -0500

Ever wondered how a legendary stage keeps pace with a hundred different audiences at once? We sit down with Carnegie Hall’s Chief Marketing Officer, Sara Villagio, to explore how a 135-year-old institution stays agile, relevant, and deeply human while serving fans who arrive through classical subscriptions, education programs, global tours, and once-in-a-lifetime occasions. From a rebrand that landed quietly and confidently to a St. Patrick’s Day concert reframed as New York’s signature celebration, Sara shares how the team thinks in both seasons and sprints.

We talk about real-world friction and the quirks that make the Hall beloved: scaling digital ticketing while fans still request printed stubs as souvenirs, navigating a multi-door lobby to the breathtaking reveal of Stern Auditorium / Perelman Stage, and the storied climb to the balcony that becomes a rite of passage. Sara explains why education and social impact initiatives are designed to help people solve real problems first, not as a pipeline to paid audiences, expanding what “success” means beyond ticket counts and revenue. She also pulls back the curtain on festivals that blend fandoms, like Nuestro sonidos, where reggaeton, salsa, and orchestral programs lived side by side and invited discovery across genres.

On the data and technology front, we dig into practical AI: using Microsoft Copilot to synthesize customer feedback and surface fixable pain points fast; speeding creative edits with transparent, consent-driven tools; and opening the archives with an agent that answers repertoire questions. And yes, we get into subscriptions; why fixed packages spiked thanks to the Ring Cycle, how seat loyalty still matters, and where Create Your Own fits when demand is high. Along the way, you’ll hear stories of first dates turned decades-long marriages, box office lines that feel uniquely New York, and the words that best capture the room’s charge: electric, magical, powerful, moving.

If this conversation sparked ideas, follow Fandom Unpacked, share it with a friend, and leave a quick review. Your support helps more curious fans find the show.

Recorded Monday, March 2nd, 2026
Hosts: Damian Bazadona, CEO & Founder, Situation & Meghan Goria, Account Group Director of Arts & Culture, Situation
Guest: Sara Villagio, Chief Marketing Officer, Carnegie Hall
Producer: Peter Yagecic, Founder, A Mind at Work

https://situationinteractive.com
https://intix.org
https://amindatworkconsulting.com

From Vegas Stages To VIP Magic: How Caesars Builds Unforgettable Nights

Wed, 11 Feb 2026 09:00:00 -0500

Step onto the INTIX show floor with us in Las Vegas as we sit down with Amy Graca, Senior Vice President of Entertainment at Caesars Entertainment, to unpack how an ordinary ticket becomes an extraordinary night. Amy takes us inside a 50-venue footprint (over 20 on the Strip alone) where the “all-in-one” experience blends world-class shows, signature dining, and artist access into something fans can’t get anywhere else.

We dig into the playbook behind those moments: co-creating with artists to design packages that feel personal and scalable. Hear how Old Dominion’s multi-market synergy drove a Strip takeover, and how Blake Shelton’s Colosseum run links to his Ole Red bar with a gamified, show-specific T-shirt drop chosen by Blake himself. Amy frames it all through the lens of unreasonable hospitality; an operating system where flawless execution, clear communication, and frontline care turn VIP from a label into a promise. That’s how trust is built with artists and why it endures, from opening-night parties to Garth Brooks saluting his ushers mid-show.

We also explore how to offer personalized value across different life stages, whether through lawn bundles with friends or curated lounge access, and spotlight the reinvention of meet-and-greets: Donny Osmond’s intimate story-and-song gatherings, Sting’s interactive Q&A sessions, and Usher’s backstage world transformed into a multi-room experience.

If you care about the craft behind a great show—artist collaboration, operational excellence, and hospitality that dares to overdeliver—this conversation will spark ideas for your team and your next night out. Follow the series, share it with a colleague, and leave a quick review so more fans and pros can find us.

Recorded Wednesday, January 28th, 2026
Hosts: Damian Bazadona, CEO & Founder, Situation & Maureen Andersen, President & CEO, INTIX
Guest: Amy Graca, SVP of Entertainment, Caesars Entertainment
Producer: Peter Yagecic, Founder, A Mind at Work

https://situationinteractive.com
https://intix.org
https://amindatworkconsulting.com

The Results Are In: Recapping the 2026 Live Entertainment Leadership Survey

Fri, 30 Jan 2026 09:00:00 -0500

What makes a show truly “worth it” when wallets feel tight and the pace of change won’t slow down? We sat down on the floor at INTIX to unpack new survey data from leaders across live entertainment and paired it with insights from 100,000+ patron responses. The result is a clear map of where price perception meets real value, how C‑suite and frontline teams see the same problem from different seats, and what it takes to turn AI from a buzzword into a daily workflow advantage.

We start by reframing “too expensive” into a conversation about meaning, memory, and friction. Our Ticketmaster study shows “expensive” ranks differently across concerts, sports, and theater, hinting at how narrative and ritual shape perceived value. Then we pressure‑test that idea with the Deal or No Deal memory exercise, revealing why fans often prize the experience far beyond the ticket price after the fact (and how marketers can seed that feeling before purchase). Along the way, we explore the split between patron‑first and business‑first instincts: non‑C‑suite voices cite affordability and loyalty, while executives eye production costs, aging facilities, and upskilling.

AI threads through every function (analytics, marketing, service, operations), yet many still rate its impact as “moderate.” We explain why visibility lags behind reality and share a practical path to adoption: identify team “yak‑shaving,” pilot targeted AI workflows, capture wins, and codify them into prompts and playbooks. Finally, we land on the leadership trait the room chose for 2026: adaptability. Not as a buzzword, but as the operating system for transparent decisions, faster test‑and‑learn cycles, and trust that survives volatility.

If you work in live events, this conversation offers actionable strategies: align on value, reduce full‑journey friction, design for memory, and build AI‑enabled super teams. Subscribe, share with a colleague who lives in the box office or the boardroom, and tell us: what would make your next show undeniably worth it?

See additional results from the Future of Live survey here: https://www.linkedin.com/pulse/perspective-challenge-what-our-intix-leadership-survey-bazadona-qbs5e

Recorded Wednesday, January 28th, 2026
Hosts: Damian Bazadona, CEO & Founder, Situation & Lisa Cecchini, Managing Partner, Situation, & Peter Yagecic, Founder, A Mind at Work Consulting
Producer: Peter Yagecic, Founder, A Mind at Work Consulting

The Year in Fandom: How Sports, Culture & Entertainment Leaders Build Fans

Wed, 21 Jan 2026 09:00:00 -0500

If you care about how fandom really grows, this year-end review is your field guide. We pulled threads from dozens of candid conversations across sports, Broadway, music, family entertainment, and venue operations to reveal seven clear themes that separate fleeting hype from durable community.

We start with growing audiences: the U.S. Open’s free Fan Week proves sampling converts, while the Formula 1 Exhibition shows how taking the show to the city unlocks new audiences. That same logic challenges Broadway to think bigger than fixed seat counts, with live capture and streaming as discovery engines that feed the box office rather than compete with it. And we dismantle lazy assumptions about women’s sports with The Gist’s blueprint for reaching underserved fans by widening the lane, not narrowing it.

Legacy, when handled with care, becomes a growth asset. PBS and Feld Entertainment explain how to honor nostalgia while delivering something new enough to belong to today’s audience. Opera lovers remind us what lifelong loyalty sounds like when a performance clicks and imprints for decades. On the artist side, the economics of touring and social access make fan relationships the main stage; from the GRAMMYs’ vantage point to music cruises built for connection, the artists who treat fans as partners build careers that last.

Technology runs through it all, with AI emerging as the new discovery layer. The job now is to make your content machine-readable so it surfaces where people ask for it, while keeping tech focused on enabling human care. Hospitality over scripts is the mandate: Southwest’s trust-in-people approach, BroadwayCon’s simple meetups that turn strangers into friends, and D23’s daily listening across superfans show how authenticity scales. Finally, we go inside the venue: “street-to-seat” design raises expectations on speed, choice, and sensory experience, and local identity, like New Orleans pride at Pelicans games, turns moments into memories.

Walk the lot. Time the lines. Watch the fans. That’s the habit we’re taking into next season, along with a commitment to keep the conversation practical, human, and loud. If this resonates, subscribe, share the show with a colleague who builds audiences, and leave a review to help more fan-first leaders find us.

A big thank you to all of our guests, including Nicole Kankam, Jonathan Linden, Jacie deHoop, Robert Diamond, Alex Birsh, Ruthie Fierberg, Amy Wigler, Jim Moseley, Melanie Broussalion, Eric Bornemann, John Loken, Jeff Cuellar, Janette Roush, Andrew Recinos, Andrew Harvell, Melissa Anelli, Michael Vargo, Tina Heney, Elisa Padilla, and Mel Barry.

Recorded December 2025
Hosts: Damian Bazadona, CEO & Founder, Situation & Peter Yagecic, Founder, A Mind at Work Consulting

Fans First, Entertain Always: How The Savannah Bananas Turn Baseball Into Joy

Wed, 10 Dec 2025 09:00:00 -0500

What if a sports team stopped selling your attention and started earning your trust? We sit down with Emily Cole, whose company, Fans First Entertainment, owns the Savannah Bananas, to unpack how putting fans first can flip an entire industry. From all-in ticket pricing and ad-free outfields to a face-value resale platform that prioritizes local families, Emily shows how clear principles lead to bold choices and unforgettable nights.

We explore what “partnership” means when logos aren’t plastered on every wall and value flows to the guest first. Culture sits at the core: hiring for hungry, humble, and smart creates a team that thrives on autonomy, learns relentlessly, and treats every city with care. Emily’s quiet moments during every national anthem become a compass for the work; thousands choosing to spend their time and money with you is a responsibility, not a metric.

Beyond the field, we dive into Bananas Foster, their joy-first initiative that celebrates foster families at every game, turning applause into awareness and action through local connections. And because they love doing the opposite of normal, the Bananas even bring fans together at sea with a multi-day cruise designed for deeper community. Along the way, Emily addresses misconceptions about “overnight” success, why they keep prices accessible despite demand, and how measuring people served beats watching the bank balance.

If you’re craving a roadmap for fan experience, meaningful partnerships, and community that lasts, this conversation delivers play-by-play insight. Follow and share the show, and leave a review so more curious fans can find it.

Recorded Tuesday, December 9th, 2025
Hosts: Damian Bazadona, CEO & Founder, Situation & Maureen Andersen, President & CEO, INTIX
Guest: Emily Cole, Founder, Fans First Entertainment & Owner, The Savannah Bananas
Producer: Peter Yagecic, Innovation Advisor, Situation

You Had To Be There: Randy Weiner on Making Immersive Experiences Fans Can’t Quit

Wed, 26 Nov 2025 09:00:00 -0500

What happens when a show stops asking you to watch and starts inviting you to be seen? We sit down with impresario Randy Weiner, the creative force behind Sleep No More, Queen of the Night, The Box, and the new Phantom Masquerade, to explore how human touch, story clarity, and radical hospitality can transform a night out into a memory that won’t let go.

Randy traces his spark back to the balcony at Cats, where performers spilled into the aisles and changed his idea of what theater could be. From there, he breaks down why so many “immersive” attempts stall: great ideas without great execution. His approach feels more like opera than chasing the latest trend; cast world‑class talent, bring in award‑winning designers, invest in lights, sets, and sound that hold up inches from an audience’s face, and take responsibility for the entire journey, from box office to bar to goodbye. We dig into why Masquerade insists on formalwear and masks, how that shared ritual forges instant cohesion, and why the million‑dollar chandelier uses real crystals instead of plastic.

If you’re curious how to turn spectators into co‑conspirators, and why the details matter when audiences are within arm’s reach, this conversation is your blueprint. Follow the show, share it with a friend who loves live experiences, and leave a review to help more curious fans find us.

Recorded Tuesday, November 25th, 2025
Hosts: Damian Bazadona, CEO & Founder, Situation & Maureen Andersen, President & CEO, INTIX
Guest: Randy Weiner, Founder, Outside the Box Amusements
Producer: Peter Yagecic, Innovation Advisor, Situation

Making the Point: How Loyalty Programs Strengthen Live Entertainment

Fri, 07 Nov 2025 09:00:00 -0500

Want to see how a loyalty program actually moves behavior without feeling transactional? We sit down with Katie Dalton, president of Audience Rewards, to unpack the mechanics that turn a thrilling night out into a habit fans can’t wait to repeat. From the first “wow” perk to AI-powered recommendations, we explore the playbook that keeps people choosing live entertainment over another night on the couch.

We start by nailing what success looks like: delight for the fan and measurable value for the brand. Katie explains why theater has a head start—emotion. With Broadway as a passion product, the goal isn’t just discounts; it’s crafting moments that spark dopamine and bring fans back into the tent. We dig into the unique Broadway challenge where each show is its own business, why some productions engage at a level ten and others hesitate, and how suburban audiences remain a high-potential segment for repeat attendance when you structure rewards around realistic frequency.

We get tactical about incentives—why tickets top the redemption list, how micro-earning hooks like daily trivia drive stickiness, and how experience-led rewards can produce outsized results. If you care about ticketing, fan engagement, retention, and the business of Broadway, this conversation delivers strategy you can act on today and a vision for where loyalty is heading next. Subscribe, share this with a colleague in live entertainment, and leave a review to help more fans find the show.

Recorded Thursday, November 6th, 2025
Hosts: Damian Bazadona, CEO & Founder, Situation & Maureen Andersen, President & CEO, INTIX
Guest: Katie Dalton, President, Audience Rewards
Producer: Peter Yagecic, Innovation Advisor, Situation

Fandom on the Field: How Sports Move the Masses

Thu, 09 Oct 2025 16:00:00 -0400

What makes someone stick with a team through losing seasons, changing conferences, and shifting media deals? We dig into the core of modern fandom with Clinical Assistant Professor of Sport Management at the University of Michigan and co-owner of AFC Ann Arbor, Mike Lorenc, tracing how identity, access, and economics shape the way people fall in love with sports—and stay there. From the evergreen pull of a never‑ending story to the way leagues actually make money, we break down what sets sports apart from other live entertainment and why that matters for anyone trying to grow an audience.

We look closely at the new entry points for young fans: NFL‑backed flag football, the Olympic spotlight, and even video games that teach the language of a sport before a kid ever picks a favorite team. On campus, we face the squeeze of Name, Image, and Likeness, the transfer portal, and realignment eroding century‑old rituals, while student attention fragments into songs, FOMO, and social moments. At the same time, minor league clubs prove that intimacy and affordability still convert, especially when access to players turns a random night into a forever memory. And ticketing? It’s not a transaction—it’s the start of a relationship that begins at search, continues through smart, timely guidance to the right gate, and lives on with personalized keepsakes.

We also confront hard trade-offs: empty VIP seats that look great in revenue reports but dead on camera, versus supporter sections that power atmosphere and future demand. Along the way, Mike shares two truths leaders forget: fans choose us, and executives should buy and use their own tickets to feel the friction fans feel.

If this conversation gets you thinking about your own fan journey and how to grow the next one, tap follow, share with a colleague who needs to hear it, and leave a review to help more people find the show.

Recorded Thursday, October 9th, 2025
Hosts: Damian Bazadona, CEO & Founder, Situation & Maureen Andersen, President & CEO, INTIX
Guest: Michal Lorenc, Clinical Assistant Professor of Sport Management at the University of Michigan, Co-owner of AFC Ann Arbor
Producer: Peter Yagecic, Innovation Advisor, Situation

From the NBA and Cirque to Iconic Venues: Fandom from Every Angle

Wed, 24 Sep 2025 16:00:00 -0400

How can physical spaces enhance rather than simply contain fan experiences? Kristina Heney, EVP of Marketing at Oak View Group, takes us on a fascinating journey through the evolution of fan-venue relationships, drawing from her remarkable career spanning the NBA, Madison Square Garden, Cirque du Soleil, and now the leader in global venue development.

Heney reveals how next-level fan experiences begin with understanding audience demographics - recognizing that teens camping overnight for their favorite artist have fundamentally different needs than families at afternoon shows or seniors enjoying classic rock concerts. She challenges the industry to raise its baseline expectations, arguing that seamless parking, appropriate food options, and friction-free entry/exit shouldn't be considered "premium" but standard.

The conversation explores how successful venues must reflect and integrate with their local communities through hiring, programming, and architectural decisions. Heney shares surprising insights about fans' willingness to engage more deeply with venues that offer compelling experiences beyond the main event - from member-only speakeasies to post-event celebrations. She advocates for creating "premium for all" experiences rather than just focusing on VIP options.

For marketers and venue operators, Heney offers this profound advice: focus on observing fans throughout their entire venue journey, not just during the show itself. By watching audience behaviors from parking to bathroom lines to concessions, venues gain invaluable insights that drive loyalty and repeat business. Listen now to transform how you think about creating meaningful connections between fans, venues, and the live experiences they share.

Recorded Tuesday, September 23rd, 2025
Hosts: Damian Bazadona, CEO & Founder, Situation & Maureen Andersen, President & CEO, INTIX
Guest: Kristina Heney, EVP Marketing, Oak View Group
Producer: Peter Yagecic, Innovation Advisor, Situation

How Feld Entertainment Keeps Audiences Coming Back, Generation After Generation

Thu, 11 Sep 2025 23:00:00 -0400

What does it take to create extraordinary family entertainment that spans generations? Jim Moseley, VP of Event Marketing and Sales, Northeast, for Feld Entertainment, pulls back the curtain on how iconic brands like Disney on Ice, Monster Jam, and Ringling Bros. and Barnum & Bailey continue captivating millions of fans yearly.

The numbers alone are staggering—10 million people attend Feld shows annually in North America, with up to 400,000 fans filling venues every weekend. But the true magic lies in how these experiences continuously evolve while honoring their beloved traditions. Moseley reveals the company's unique approach to cross-pollination between brands: "How can Ringling make ice shows better? Or how can ice shows make Ringling better?" This creative ecosystem has led to Disney on Ice incorporating more stunts and aerial acts inspired by Ringling's DNA, while allowing constant reinvention that keeps fans coming back.

Today's entertainment landscape demands more than just a show. Modern fans seek immersive experiences, digital engagement, and personalized connections. Feld has responded by transforming from event producer to franchise powerhouse, expanding beyond arenas into retail, digital media, licensing, and theme park experiences. Rather than competing with screens, they've embraced digital platforms to build community and showcase why nothing compares to the live experience. "We're not out here saving lives," Moseley notes, "but our goal is to create extraordinary moments for families that will create memories for a lifetime."

Ready to experience the magic yourself? Discover upcoming Feld Entertainment shows in your area and create your own unforgettable family memories that will last for generations.

Recorded Wednesday, September 10th, 2025
Hosts: Damian Bazadona, CEO & Founder, Situation & Maureen Andersen, President & CEO, INTIX
Guest: Jim Moseley, VP of Event Marketing & Sales, Northeast, Feld Entertainment
Producer: Peter Yagecic, Innovation Advisor, Situation

Rewriting the Playbook: What the Rise of The Gist Says About the Future of Fandom

Wed, 06 Aug 2025 13:00:00 -0400

Ever felt like sports media wasn't speaking your language? Jacie deHoop, co-founder of The Gist, is changing that conversation by creating content for "GISTers" – predominantly female, millennial and Gen Z sports fans who love the game but haven't felt fully welcomed by traditional coverage.

When deHoop and her co-founders launched The Gist, they faced significant skepticism. Critics claimed women weren't interested in sports and there wasn't a viable business model. Fast forward to today, with over one million newsletter subscribers and a 46% open rate, those critics have been proven spectacularly wrong. What The Gist recognized that others missed was the massive untapped potential in serving fans who love sports but don't necessarily fit the traditional mold.

What makes The Gist's approach particularly powerful is authenticity. They don't treat women's sports or female fans as a diversity project or marketing opportunity, but as a legitimate business venture with tremendous growth potential. As deHoop puts it, underserved audiences shouldn't be dismissed as "niche" – smart businesses should examine the actual addressable market size, spending power, and influence these fans wield.

Whether you're a sports industry professional or simply a fan who's felt overlooked by mainstream coverage, this conversation offers a fascinating glimpse into how The Gist is transforming sports media by centering those who've traditionally been left on the sidelines.

Recorded Tuesday, August 5th, 2025
Hosts: Damian Bazadona, CEO & Founder, Situation & Lisa Cecchini, Managing Partner, Situation
Guest: Jacie deHoop, Co-Founder, The Gist
Producer: Peter Yagecic, Innovation Advisor, Situation

Serving the Future: How the US Open Became a Culture-First Sports Brand

Fri, 25 Jul 2025 09:00:00 -0400

The electric energy of the US Open Tennis Championships goes far beyond the baseline. In this illuminating conversation, Nicole Kankam, Managing Director of Pro Tennis Marketing & Entertainment at the USTA, reveals how America's premier tennis event has become a cultural phenomenon by masterfully balancing tradition with innovation.

Kankam offers a fascinating glimpse into the tournament's diverse audience, increasingly representative of America's demographics, with an even male-female split. Most surprising? Half of all attendees don't even play tennis themselves, revealing enormous potential for growing the sport.

The conversation delves into the evolution of Fan Week, a free pre-tournament experience that has nearly tripled attendance in eight years. This accessibility strategy has instead created a powerful pipeline, with two-thirds of Fan Week visitors planning to return for the main tournament.

From silent discos during qualifying play to reimagined mixed doubles formats, the US Open exemplifies how sports properties can honor their heritage while embracing change. Kankam sums up the experience in one perfect word: "electric." It's this vibrant energy that keeps fans coming back to Flushing Meadows each summer, whether they're holding a racquet or simply seeking an unforgettable New York moment.

Follow Fandom Unpacked for more insider conversations with the innovators redefining sports and entertainment experiences.

Recorded Thursday, July 24th, 2025
Hosts: Damian Bazadona, CEO & Founder, Situation
Guest: Nicole Kankam, Managing Director of Pro Tennis Marketing & Entertainment, USTA
Producer: Peter Yagecic, Innovation Advisor, Situation

Broadway’s Press Corps on the Fans Who Keep It Going

Tue, 24 Jun 2025 22:00:00 -0400

What does it mean to be a Broadway fan in today's digital world? In this illuminating conversation with top industry leaders from Playbill, Broadway News, and BroadwayWorld, we dive deep into the evolving landscape of theater fandom and how Broadway is adapting to connect with audiences in new ways.

The misconception that Broadway is niche takes center stage as our guests passionately dismantle this outdated notion. "It is the greatest myth of all time that Broadway is niche," asserts Ruthie Fierberg of Broadway News, pointing to the ubiquity of musical theater references across mainstream media as evidence of theater's widespread appeal. This perspective frames a fascinating discussion about how Broadway can leverage its broader-than-acknowledged fanbase.

From the surge in Tony Awards viewership (despite platform challenges) to the transformation of in-theater experiences, our guests explore how Broadway is meeting fans where they are. We discover how pre-show playlists, immersive environments, and strategic photo opportunities are transforming ordinary theatergoers into passionate advocates. Yet the panel emphasizes that while these enhancements matter, the show itself remains the core value.

Looking ahead, our guests share exclusive insights on upcoming productions generating significant pre-opening buzz, including Lost Boys, Ragtime, Chess, and the return of Mamma Mia! Their enthusiasm suggests a bright future for Broadway fandom as the industry continues to balance theatrical tradition with digital innovation.

Whether you're a Broadway superfan or simply curious about how entertainment fandom is evolving in the digital age, this conversation offers invaluable insights into the passionate community that keeps the lights of Broadway shining bright. Subscribe to hear more fascinating discussions about modern fandom across entertainment and sports!

Recorded Tuesday, June 24th, 2025
Hosts: Jeremy Kraus, Managing Partner, Situation & Damian Bazadona, CEO & Founder, Situation
Guests: Alex Birsh, Vice President and COO, Playbill
Ruthie Fierberg, Executive Editor, Broadway News
Robert Diamond, Founder and CEO, BroadwayWorld
Producer: Peter Yagecic, Innovation Advisor, Situation

From Club to Kingdom: The Power of the Disney Fanbase with D23

Thu, 12 Jun 2025 13:00:00 -0400

What happens when you gather Disney's most passionate fans in one community? Michael Vargo, Senior Vice President of D23, Corporate Events & Walt Disney Archives, reveals the magic behind Disney's official fan club in this captivating conversation.

From its humble beginnings in 2009, D23 has evolved into a global phenomenon connecting Disney's most devoted fans—passionate enthusiasts who visit theme parks regularly, watch films multiple times, and build lasting friendships through shared Disney experiences.

The jewel in D23's crown is its D23: The Ultimate Disney Fan Event (formerly D23 Expo), which has transformed from a convention center gathering into a sprawling, week-long celebration across Anaheim. Here, fans dress as their favorite characters for the spectacular Mousequerade costume contest, get first access to exclusive announcements, and connect with Disney creators in intimate panel discussions. As Vargo explains, planning begins immediately after each biennial event concludes, with teams constantly asking: "How do we top what we did last time?"

What truly sets D23 apart is that no other brand has such a unique connection to its fans. Members receive first access to announcements, products, and experiences—a strategy that recognizes and rewards their dedication. This approach extends beyond Disney's California and Florida hubs through traveling events across America and international expansions to Tokyo and São Paulo, ensuring fans worldwide can participate in the magic.

Whether you're a Disney devotee or a brand looking to build stronger communities, this conversation offers valuable insights into creating authentic fan engagement that spans generations and continues to thrive after 100 years. Listen now to discover how Disney engages their fanbase through the power of community.

Recorded Tuesday, June 10th, 2025
Hosts: Kyle Fox, Account Group Director for Disney, Situation & Damian Bazadona, CEO & Founder, Situation
Guest: Michael Vargo, Senior Vice President of D23, Corporate Events & Walt Disney Archives
Producer: Peter Yagecic, Innovation Advisor, Situation

Fueling Resilience: As Arts Funding Tightens, Building Connection & Community with Tessitura

Tue, 20 May 2025 23:00:00 -0400

Arts and Culture organizations are navigating unprecedented challenges with remarkable resilience. This powerful conversation with Andrew Recinos, President and CEO of Tessitura, reveals how arts leaders are responding to uncertainty with both anxiety and determination.

"I'm seeing a lot of anxiety," Recinos acknowledges, "but right alongside it, I'm seeing grit and tenacity." Rather than freezing or fleeing when faced with funding cuts and political shifts, arts organizations are fighting—not aggressively, but by recommitting to their founding principles and serving communities that need artistic experiences more than ever.

The conversation explores technology's evolving role in arts management, particularly how it should enhance rather than replace meaningful human connections. While AI offers powerful revenue optimization tools, Recinos cautions against treating audiences "like ATMs," advocating instead for community-centered approaches that build lasting relationships.

Beyond strategic considerations, Recinos emphasizes leadership practices crucial for these challenging times: acknowledging anxiety without succumbing to it, providing consistent direction, and prioritizing self-care to prevent burnout. The most resilient arts organizations share three characteristics: they know their mission deeply, provide steady leadership, and focus primarily on serving their communities.

Whether you're leading an arts organization through turbulent times or simply passionate about cultural sustainability, this episode offers invaluable insights into maintaining artistic integrity while building organizational resilience. Take a listen—and maybe a forest bath afterward.

Recorded Tuesday, May 20th, 2025
Hosts: Meghan Goria, Account Group Director for Arts & Culture, Situation & Damian Bazadona, CEO & Founder, Situation
Guest: Andrew Recinos, President and CEO, Tessitura
Producer: Peter Yagecic, Innovation Advisor, Situation

The Heart of Travel Fandom: A Digital Journey with Southwest Airlines

Thu, 08 May 2025 16:00:00 -0400

What makes an airline inspire true fandom in an industry often reduced to price comparisons and schedule convenience? In this fascinating conversation with Andrew Harvell, Manager of Digital Strategy and Optimization at Southwest Airlines, we uncover the unique approach that has earned Southwest loyal customers and industry accolades spanning decades.

"Our secret sauce is our people," Harvell explains, echoing Southwest's co-founder Colleen Barrett. "We are in the hospitality business here at Southwest. We just happen to fly airplanes." This philosophy drives everything from their celebrated "coheart" onboarding process—complete with red carpet walks and music—to their strategic decisions about digital innovation and customer service.

The conversation takes us behind the scenes of Southwest's culture-building machine, revealing how they've created a distinctive experience in an industry where differentiating is notoriously difficult. Perhaps most valuable is Harvell's perspective on balancing tradition with innovation. As Southwest evolves its digital experience and explores AI applications, it's guided by a commitment to maintaining customer trust above all else. "Trust is an absolute premium currency these days," Harvell notes, explaining how every new feature or policy change is evaluated against this standard.

Whether you're managing customer experience in travel, entertainment, or any service industry, you'll find practical wisdom in Southwest's approach to creating genuine connections with customers even when things go wrong. Listen now to discover how Southwest turns ordinary travelers into passionate fans, and consider how their hospitality-first philosophy might transform your own customer relationships.

Recorded Thursday, May 8th, 2025
Host: Damian Bazadona, CEO & Founder, Situation
Guest: Andrew Harvell, Manager of Digital Strategy and Optimization, Southwest Airlines
Producer: Peter Yagecic, Innovation Advisor, Situation

AI’s Impact on Live Entertainment: Unpacking the Business Effects on Sports, Arts, and Ticketed Events

Wed, 23 Apr 2025 15:00:00 -0400

The intersection of artificial intelligence and modern fandom is transforming how we discover, experience, and connect with live events. In this enlightening conversation, Janette Roush, Chief AI Officer and SVP of Innovation at Brand USA, shares a treasure trove of insights on the evolving relationship between AI and the live experience economy.

Most marketers approach AI with a mixture of curiosity and anxiety – an understandable response to technology evolving at breathtaking speed. Roush dispels common misconceptions, explaining that while today's AI tools aren't perfect, we're merely in the "training wheels" phase of what will eventually revolutionize the entire ecosystem of live entertainment.

The discovery process for experiences is already being dramatically reshaped. Unlike traditional search engines prioritizing paid results and keyword-stuffed content, AI-powered discovery offers truly personalized recommendations aligned with individual preferences. This represents a fundamental shift away from volume-based recommendations toward connecting fans with experiences that genuinely resonate with their unique tastes and interests.

The conversation explores essential tools for marketers ready to embrace AI, with recommendations including ChatGPT Team, Claude, Google Notebook LM, Midjourney, and Descript. Looking ahead, Roush envisions a future where personalized AI assistants become our primary technology interface, proactively recommending experiences based on our preferences, schedules, and interests.

Whether you're a venue operator, event producer, or marketing professional, this episode provides critical insights into how AI will reshape fandom while offering practical guidance on navigating this exciting transformation. Ready to explore how artificial intelligence will forever change the relationship between fans and live experiences? This conversation is your essential starting point.

Recorded Tuesday, April 22nd, 2025
Host: Damian Bazadona, CEO & Founder, Situation
Guest: Janette Roush, Chief AI Officer and SVP of Innovation at Brand USA
Producer: Peter Yagecic, Innovation Advisor, Situation
Slides: https://situationlive.com/aipdf

Fandom at Sea: Building Passionate Communities with Sixthman

Fri, 28 Mar 2025 11:00:00 -0400

What happens when you give passionate fans five uninterrupted days with their favorite artists, chefs, comedians, or creators in the middle of the ocean? Pure magic, according to Jeff Cuellar, CEO of Sixthman.

For nearly 25 years, Sixthman has been perfecting the art of creating immersive fan experiences at sea – essentially floating festivals where passionate communities can fully disconnect from everyday life and connect deeply with both their favorite artists and fellow enthusiasts. As Jeff reveals, these experiences completely transcend traditional demographic marketing. Whether it's rock music fans or Broadway enthusiasts, what unites these seemingly disparate audiences is the intensity of their passion.

Behind the scenes, Sixthman has developed a fascinating approach to quantifying passion – analyzing everything from social media engagement to merchandise sales to determine which concepts have enough critical mass to justify a cruise. But as Jeff candidly admits, the business carries significant risk: "We joke as promoters – if you think you want to launch a festival, because that's really what this is, go out and burn a million dollars and see how that feels."

What truly sets these experiences apart is the remarkable level of artist engagement. Unlike a 90-minute concert with a brief VIP meet-and-greet, these cruises offer days of meaningful interaction. Jeff cites Michael Franti wandering the ship with his guitar, spontaneously sitting down with fans during meals to play songs or share recipes – creating moments of connection impossible in conventional venues.

Perhaps most importantly, these floating festivals foster community that extends far beyond the event itself, with many fans returning year after year, building friendships that last a lifetime. As one multi-time attendee shares, "We were absolutely blown away by the passion, the community, just the friendliness... we'd never had a holiday like it."

Ready to experience fandom at sea? Visit sixthman.net to explore upcoming cruises and find your tribe on the ocean.

Recorded Thursday, March 27th, 2025
Hosts: Jeff Miele, Account Group Director for Sports, Attractions, and Live Events, Situation & Damian Bazadona, CEO & Founder, Situation
Guest: Jeff Cuellar, CEO, Sixthman
Producer: Peter Yagecic, Innovation Advisor, Situation

Turning Audiences into a Multigenerational Fanbase at PBS

Thu, 27 Feb 2025 12:00:00 -0500

Ever wonder why people proudly wear PBS merchandise as a badge of identity when nobody's sporting ABC t-shirts? Amy Wigler, Vice President of Multiplatform Marketing and Content for PBS, reveals the secret sauce behind one of America's most beloved media brands.

"Your memories of PBS take you back to a time... it's visceral," explains Wigler, describing how the network creates powerful emotional connections that transcend generations. This nostalgic bond serves as both a blessing and a challenge—how does a legacy brand honor its past while staying relevant today?

The conversation delves into the critical distinction between passive audiences and active fandoms. "Audiences create hits. Fandoms create phenomena," Wigler asserts, drawing from her experience with commercial successes like RuPaul's Drag Race and Broadway's Footloose. At PBS, where marketing budgets can't compete with commercial networks, fan evangelism becomes essential. The authentic community around PBS programming creates a special relationship commercial networks struggle to achieve despite considerable resources.

PBS's status as America's most trusted institution for 22 consecutive years stems from rigorous standards and a commitment to non-commercial content. "We are never trying to sell you something," Wigler notes, explaining why parents trust PBS without reservation. This dedication to integrity, while sometimes limiting from a marketing perspective, has created an unparalleled level of audience trust.

From strategic platform-specific content promotion to balancing nostalgia with innovation, Wigler offers a masterclass in nurturing multi-generational brand affinity. Whether you're a marketer, a PBS fan, or simply curious about how beloved institutions maintain relevance, this conversation provides valuable insights into the power of authentic connection in today's media landscape.

Recorded Thursday, February 27th, 2025
Hosts: Damian Bazadona, CEO & Founder, Situation, & Jordan Person, Managing Partner, Town Hall
Guest: Amy Wigler, Vice President of Multiplatform Marketing and Content, PBS
Producer: Peter Yagecic, Innovation Advisor, Situation

Creating Authentic Fan Experiences and Lasting Loyalty with the New York Red Bulls

Thu, 06 Feb 2025 12:00:00 -0500

What truly separates an ordinary gameday from an unforgettable sports experience? For the New York Red Bulls, it all comes down to their meticulously crafted "street to seat" philosophy that transforms every matchday into a celebration of community, passion, and soccer culture.

Elisa Padilla, CMO of the New York Red Bulls, takes us behind the scenes of creating the most fan-friendly sports experience in one of the world's most competitive entertainment markets. From the moment supporters arrive at the boulevard—with its interactive soccer activities, live music, and vibrant pre-game energy—to the final whistle in a stadium where "there's not one bad seat in the house," every element is designed with fans as the North Star.

The results speak for themselves: steadily increasing attendance, an impressive 80% renewal rate among members, and a passionate supporter culture that stands and chants for the full 90 minutes. Padilla reveals how the organization maintains this success through constant feedback loops, personalized experiences for first-time attendees, and a marketing philosophy centered on evoking emotion at every touchpoint.

Whether you're a marketing professional looking to enhance fan experiences, a sports enthusiast curious about soccer's growing cultural footprint, or simply someone interested in how brands foster passionate communities, this conversation delivers valuable insights about the intersection of sports, culture, and emotional connection.

Recorded Thursday, February 6th, 2025
Hosts: Jeff Miele, Account Group Director for Sports, Attractions, and Live Events, Situation & Damian Bazadona, CEO & Founder, Situation
Guest: Elisa Padilla, CMO, New York Red Bulls
Producer: Peter Yagecic, Innovation Advisor, Situation

Beyond Arias: What Makes Opera Devotees Some of Entertainment's Most Dedicated Fans?

Thu, 23 Jan 2025 12:00:00 -0500

The passionate world of opera fandom might surprise you. Forget polite, hushed appreciation – opera enthusiasts are more like sports fans than theater patrons, tracking their favorite performers across venues, possessing encyclopedic knowledge of past productions, and vocally expressing their approval (or disappointment) during performances.

Joining us for this fascinating exploration are voices from LA Opera and Situation, who reveal how modern opera companies balance centuries of tradition with fresh approaches to welcome new audiences. From $16 tickets to hilarious social media campaigns demystifying opera conventions, LA Opera has positioned itself as an innovator in making this powerful art form accessible without compromising artistic integrity.

"Sometimes the best thing to do is just let opera be opera," explains Eric Bornemann, highlighting how the fundamental power of the art form has sustained it for over 400 years. Yet the company isn't afraid to embrace humor and contemporary culture on platforms like TikTok, where both traditional performance clips and creative, meme-inspired content find enthusiastic audiences.

We also explore how opera extends beyond traditional venues through innovative programming, free outdoor broadcasts, and vital educational initiatives that introduce younger generations to this enduring art form. Whether you're a lifelong opera devotee or opera-curious, this episode offers fascinating insights into one of entertainment's most passionate fan communities.

Recorded Thursday, January 23rd, 2025
Hosts: Meghan Goria, Account Group Director for Arts & Culture, Situation & Damian Bazadona, CEO & Founder, Situation
Guests: Melanie Broussalian, Associate Director of Communications, and Eric Bornemann, Senior Director of Marketing of LA Opera
Producer: Peter Yagecic, Innovation Advisor, Situation

Creating Community IRL: Why Fan Conventions Are a Marketer’s Dream

Tue, 17 Dec 2024 12:00:00 -0500

What happens when passionate fans decide to create the events they've always wanted to attend? Melissa Anelli, CEO and Founder of Mischief Management takes us on her journey from Harry Potter superfan to convention entrepreneur running some of the most beloved fan gatherings in entertainment.

The spark began in 2007 when Anelli and fellow staff members from The Leaky Cauldron (a major Harry Potter fan site) decided they could create better fan events themselves. Their first convention drew 750 attendees, and while creatively successful, it wasn't yet a sustainable business. Their persistence paid off when their second event exploded to 3,500 daily attendees. Today, Mischief Management produces conventions for Broadway lovers, fantasy fans, romance readers, and more.

At the heart of successful fan events is what Anelli calls "unironic enthusiasm" – that special quality where loving something becomes integral to your identity. This authenticity permeates everything from how staff interact with attendees to how venue personnel are trained to treat fans with respect. The goal isn't just entertainment but creating spaces where people can fully express their passion without judgment.

The conversation also explores how brands can meaningfully engage with fan communities without feeling exploitative. The most successful partnerships, like Mean Girls' viral bathroom mirror message at BroadwayCon, come when brands are willing to play and have fun in authentic ways that resonate with the community's spirit.

Ready to experience the magic of fandom for yourself? Whether you're a Broadway enthusiast, fantasy fiction lover, or passionate about any form of entertainment, discover how connecting with fellow fans can transform your relationship with the stories you love.

Recorded Tuesday, December 17th, 2024
Host: Damian Bazadona, CEO & Founder, Situation
Guest: Melissa Anelli, CEO & Founder, Mischief Management
Producer: Peter Yagecic, Innovation Advisor, Situation

The Secret to Building and Engaging a Global Fanbase with F1

Tue, 26 Nov 2024 12:00:00 -0500

Jonathan Linden, Co-president of Round Room Live, takes listeners behind the scenes of the Formula 1 Exhibition – a groundbreaking immersive experience bringing the high-octane world of F1 racing to fans worldwide.

What happens when one of the world's most exclusive sports creates an exhibition accessible to everyone? Linden reveals how his company recognized a crucial gap in the F1 fan experience. With Grand Prix events scattered across the globe and only 24 race weekends per year, millions of passionate fans have limited opportunities to engage directly with the sport they love.

The F1 Exhibition solves this challenge through meticulous attention to detail, showcasing actual F1 cars, interactive elements, and recently added race simulators that give visitors a taste of just how challenging these vehicles are to drive. "They sort of think it's going to be like a video game and it's extremely challenging," Linden explains, highlighting how the exhibition balances educational content with immersive experiences that capture the essence of being trackside.

Netflix's "Drive to Survive" series emerges as a key inflection point in F1's growth story, particularly in North America. The documentary humanized the sport by introducing viewers to the personalities behind the helmets, transforming what many saw as just cars racing around tracks into compelling human drama.

Most exciting is the upcoming Las Vegas installation opening in spring 2025, which will be housed in the Grand Prix Plaza paddock building where the actual race takes place – creating an unprecedented connection between exhibition and competition venue. Don't miss this fascinating exploration of how modern fandom is evolving through immersive experiences that bring exclusive worlds within reach of every fan.

Recorded Tuesday, November 26th, 2024
Host: Damian Bazadona, CEO & Founder, Situation
Guest: Jonathan Linden, Co-President, Round Room Live, Producer of F1 The Exhibition
Producer: Peter Yagecic, Innovation Advisor, Situation

Converting Local Fans into Lifelong Brand Advocates with the New Orleans Pelicans

Tue, 12 Nov 2024 12:00:00 -0500

When the New Orleans Pelicans take the court at Smoothie King Center, they're not just playing basketball – they're celebrating the soul of a city renowned for its distinctive culture, resilience, and community spirit. This captivating conversation with Mel Barry, Senior Director of Brand Marketing for the Pelicans, reveals how the organization has masterfully woven the essence of New Orleans into every aspect of their brand.

"If you love New Orleans, it'll love you back," Barry shares. This philosophy guides how the team approaches fan engagement across an increasingly complex ecosystem of touchpoints – from the in-arena experience to broadcast partnerships, social media, merchandise, and community initiatives.

What sets the Pelicans' approach apart is their deep understanding of audience segmentation. They recognize that different fans are motivated by different experiences: some seek premium all-inclusive packages, others respond to themed nights or giveaways, while community groups connect through specially designed experiences like Veterans Appreciation Night. This nuanced understanding allows the marketing team to craft personalized journeys that resonate with diverse fan segments.

Technology plays a crucial role in this strategy, enabling the team to conduct sophisticated A/B testing across platforms, build comprehensive fan profiles, and deliver increasingly personalized communication. Yet Barry emphasizes that the human element remains paramount – particularly in how the organization supports players' personal brands and community initiatives.

Perhaps most compelling is Barry's description of those magical moments when everything aligns – when 20,000 fans rise to their feet in unison, creating an electric atmosphere that transcends the game itself. Even in defeat, as when fans gave the team a standing ovation after a playoff elimination, these shared experiences forge powerful emotional connections that keep fans coming back season after season.

Ready to experience the unique blend of basketball and New Orleans culture? Join the Pelicans faithful and discover why this team has captured the heart and soul of one of America's most distinctive cities.

Recorded Tuesday, November 12th, 2024
Host: Damian Bazadona, CEO & Founder, Situation
Guest: Mel Barry, Senior Director of Brand Marketing, New Orleans Pelicans
Producer: Peter Yagecic, Innovation Advisor, Situation

How the GRAMMYs Cultivate a Passionate Fanbase Year-Round

Tue, 22 Oct 2024 12:00:00 -0400

The relationship between artists and fans has undergone a dramatic transformation in recent years, and no one understands this evolution better than John Loken, EVP at The Recording Academy. In this captivating episode of Fandom Unpacked, we dive deep into how modern musicians are building authentic connections with their audiences in ways previously unimaginable.

Gone are the days when performers were untouchable deities separated from their admirers. Today's most successful artists embrace vulnerability and transparency, using social media not just as a promotional tool but as a platform for genuine conversation. John and host Damian Bazadona share fascinating examples of this shift, from Travis Scott publicly denouncing VIP ticket holders at his own concert to Lana Del Rey stopping mid-show to interact personally with individual fans. These moments aren't just spontaneous gestures—they represent a fundamental reimagining of the artist-fan relationship.

The Recording Academy and its GRAMMY Awards occupy a unique position in this new landscape. As John explains, unlike fan-voted awards, the Grammys reflect the choices of roughly 13,000 music professionals, creating an interesting dynamic where they must simultaneously engage with both industry insiders and passionate fan communities. When nominations are announced, marketers must carefully navigate the expectations of different artist fandoms, knowing that for every celebrated winner, seven other artists and their devoted followers will face disappointment.

John also describes how organizations can sustain engagement beyond once-a-year award shows. By shifting narratives toward advocacy work in areas like artificial intelligence regulation and creator rights, The Recording Academy transforms casual followers into dedicated supporters invested in the music industry's future. This approach recognizes that today's fans want more than just entertainment—they seek meaningful connections with the artists and institutions they support.

Ready to understand how fandom is reshaping music and entertainment? Join us for this revealing conversation that will forever change how you think about your favorite artists and the passionate communities that surround them.

Recorded Tuesday, October 22nd, 2024
Host: Damian Bazadona, CEO & Founder, Situation
Guest: John Loken, EVP of Marketing, The Recording Academy
Producer: Peter Yagecic, Innovation Advisor, Situation