Ticket Playbook

Early Access, Big Impact - Pre-Game Group Sales Events That Work (Discussion Session)

Thu, 07 May 2026 17:00:00 -0400

In this session, we discussed pre-game events for group sales
✨ Proven best practices from teams doing this right
✨ Fresh ideas that have recently crushed it
✨ Simple ways to turn early access into real revenue

Wait... THAT could be a theme night? (Discussion Session)

Wed, 08 Apr 2026 17:00:00 -0400

We dug into the kinds of concepts that actually move tickets:
✨ the unexpected ones
✨ the highly specific ones
✨ the ones that make fans say, “okay... I need that”

The more creative the package, the better the odds of real traction. 📈

Best of 2025 (Discussion Session)

Wed, 10 Dec 2025 17:00:00 -0500

Sorry! We forgot to hit record until half-way through this session, recorded on December 10, 2025. In the session, we discussed the best ticket sales promotions of 2025.

Making Promotions Stand Out (Discussion Session)

Wed, 12 Nov 2025 17:00:00 -0500

In this session, recorded on November 12, 2025, we discussed tips and tricks to make your promotion stand out, create urgency, and sell more tickets.

Fundraising and Non-Profits (Discussion Session)

Tue, 21 Oct 2025 17:00:00 -0400

In this session, recorded on October 21, 2025, we discussed repeatable frameworks and tactics that raise real dollars and drive real attendance.

Holiday Promotions (Discussion Session)

Tue, 23 Sep 2025 18:00:00 -0400

In this session, recorded on September 23, 2025, we discussed themed offers, flash sales, gifting, and bundling. It’s never too early to start planning for the holidays.

Back to School (Discussion Session)

Mon, 01 Sep 2025 23:00:00 -0400

In this session, recorded on August 19, 2025, we discuss all things schools! Performance groups, fundraisers, sports teams, assemblies, and more!

Buyer Benefits (Discussion Session)

Sat, 02 Aug 2025 00:00:00 -0400

In this session, recorded on July 15, 2025, we explore what perks, programs, and surprises really keep season ticket members, group leaders, and fans coming back for more.

Theme Nights (Discussion Session)

Sun, 29 Jun 2025 22:00:00 -0400

In this session, recorded on June 18, 2025, we explore the gamut of theme nights, from Grateful Dead to Bark at the Park and Hello Kitty takeovers. Learn how teams move the needle on revenue and fan engagement.

Unique Ticket Packs (Discussion Session)

Wed, 14 May 2025 22:00:00 -0400

In this session, recorded on May 14, 2025, we discussed how teams are creating unique ticket packages that allow flexibility, drive revenue, and boost attendance.

Flash Sales (Discussion Session)

Mon, 28 Apr 2025 16:00:00 -0400

In this session, recorded on April 8, 2025, we discussed how flash sales and timed offers can create urgency and drive sales results.

Dive Into the Data (Discussion Session)

Wed, 12 Mar 2025 16:00:00 -0400

In this session, recorded on March 12, 2025, we discussed best practices on how to collect and leverage data from your promotions to drive sales.

Gamifying Your Groups (Discussion Session)

Wed, 12 Feb 2025 17:00:00 -0500

In this session, recorded on February 12, 2025, we discussed gamifying your groups. We went through ideas and tactics to inspire competition and urgency among your groups, resulting in higher sales.

Creating a Winning Ticketing Strategy (Discussion Session)

Mon, 20 Jan 2025 13:00:00 -0500

In this session, recorded on January 14, 2025, we outlined actionable tips on how to create a winning ticketing strategy for 2025. With pricing pressures across sports ticketing, it's important to sharpen your skills to be successful. We discuss enhancing fan engagement, promotional discount strategies, and boosting corporate partnerships.

What's Working Now? (Discussion Session)

Sat, 09 Nov 2024 23:00:00 -0500

In this session, recorded on October 30, 2024, we had an open discussion about "What's Working Now?" in the ticket sales world. It's a difficult environment to sell tickets and there are pricing pressures, so creativity is more important than ever. We discuss flexible pricing models (dynamic pricing), season ticket membership perks, theme nights, packages, and more.

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