Creatives Rule the World

Episode #576: Why You're Posting Consistently But Still Not Selling Consistently

Wed, 04 Mar 2026 07:00:00 -0800

You’re showing up. You’re posting. You’re doing all the things the marketing gurus told you to do. So why aren’t the sales following? In this episode, I am getting into the real gap between posting consistently and selling consistently, and it has nothing to do with how much content you create.

I unpack why treating content and sales as the same mechanism is the root cause of the content hamster wheel so many creative founders feel trapped in. I introduce the concept of magnetism vs. visibility, walk you through my 4V Founder Frequency (Vision, Voice, Visibility, Vibration), and show you why inconsistency is often a brand identity issue, not a discipline problem.

If you have been blaming yourself for inconsistent sales while showing up every single day, this episode is your permission slip to stop the self-judgment and start building a real sales rhythm alongside your content. One that feels authentic, fun, and sustainable.

In this episode, you’ll learn:

[00:57] Why posting more without a brand foundation is like spinning your wheels
[03:12] The critical difference between being visible and being magnetic
[06:45] What the ‘content hamster wheel’ really is and the mindset shift that breaks you free
[09:10] Why your inconsistency is not a character flaw. It is actually a brand signal worth paying attention to
[11:38] The 4V Founder Frequency: Vision, Voice, Visibility, and Vibration explained
[14:20] How to bridge the gap between your content strategy and your sales process
[16:55] What a real sales rhythm looks like (hint: it’s not pushy or performative)
[18:02] How to become so magnetic that people come seeking YOU out

Here are the resources mentioned in the show:

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xo, Tracy Matthews

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Episode 575: The $22M Creative Journey: What Building Multiple Iconic Brands Actually Taught Me

Fri, 27 Feb 2026 05:00:00 -0800

What does it actually take to generate $22 million across multiple creative businesses over 30 years? In this raw, behind-the-scenes solo episode, I pull back the curtain on the real highs, the hard lows, and the identity shifts that made all the difference.

From leaving my Nordstrom job with a dream and a prayer, to scoring a $4,000 fax order from Twist in Portland, to experiencing bankruptcy and rebuilding with a completely new mindset. I map out the through-line that connects every pivot, every plateau, and every quantum leap I’ve taken as a creative founder. The secret? It was never just strategy. It was always identity first, sales rhythm second.

I also share the 4V Founder Frequency (Vision, Voice, Visibility, Vibration) and explain why founder-led branding is not just a trend. It is the most powerful business asset you can build in an AI-saturated world. Plus, I share how The Launchpad (my daily audio coaching program) is helping creative founders step into iconic brand status every single day.

In this episode, you'll discover:

[00:00] The Launchpad intro: what daily alignment actually does for your sales
[02:10] My 30-year journey: from jewelry designer to $22M founder across 5 businesses
[08:17] The $4,000 Twist fax order that changed everything, and what hustle really means to me
[11:32] Why sales is the lifeblood of your business (and how each pivot required a new rhythm)
[15:00] The 4V Founder Frequency and why founder-led brands win in the age of AI
[20:12] The bankruptcy moment at Whole Foods, and the identity work that rebuilt my confidence
[25:00] How to become a vibrational match for the sales and income you desire
[27:30] The Obsessed challenge and how to join my free 5-day sales event

Here are the resources mentioned in the show:

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xo, Tracy Matthews

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Episode #574: Why Most Creative Founders Build Busy Businesses Instead of Iconic Brands

Tue, 24 Feb 2026 08:00:00 -0800

If you have ever felt like you are doing all the things, posting every day, showing up consistently, working late, and the sales are still not reflecting that effort, this episode is for you. I am diving into one of the most important distinctions I have made in my entire business journey: the difference between building a business and building a brand. A business sells things when people need things. A brand makes people want to be part of something, and they keep coming back without being chased. And if you have hit a plateau, I promise you it is not your work ethic that is the problem.

After working with over 9,600 jewelry brands, I have seen this pattern over and over again. The designers who break through are not working harder, they are building from a stronger foundation. I am sharing why talent alone will never create demand, what iconic founder-led brands all have in common, and the identity shift that has to happen before any strategy will actually work. I am also sharing details on the Obsessed 21-Day Activation, my newest challenge designed to help you become the kind of founder people cannot stop talking about.

In This Episode, You Will Learn:

[0:00] Why being busy is not the same as building a brand, and the one question that reveals which one you have right now
[5:00] The real difference between a business and a brand, and why it changes everything about how you show up and sell
[6:00] What would happen to your sales if you stopped posting for 30 days? This question reveals everything
[6:39] Why talent alone will never create demand, and the infectious founder energy behind the brands that actually sell out
[12:00] The real reason you are busy but broke: it is a foundation problem, not an effort problem
[16:29] The identity shift that is the single most powerful move you can make to scale your brand, plus how to join the Obsessed Challenge

Here are the resources mentioned in the show:

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xo, Tracy Matthews

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Episode #573: Why Going Viral at 50 Taught Me That Confidence Is a Practice, Not a Personality with Jen Polt

Thu, 12 Feb 2026 06:00:00 -0800

After 25 years in corporate America, Jen Polt took the biggest risk of her life - quitting her executive job to become a full-time content creator and confidence coach. Three weeks later, her husband told her he didn't want to be married to her anymore. Instead of retreating, she used this devastating moment to build something even bigger and discovered that confidence isn't a personality trait - it's a practice.

In this powerful conversation, Jen shares the raw truth about reinvention in midlife, why vulnerability became her superpower, and how going viral at 50 taught her that age is just a number when it comes to chasing your dreams. We dive deep into what it means to practice confidence like a muscle, how to handle people who can't grow with you, and why being "selfish" might be the most generous thing you can do.

In this episode, you’ll learn:

[08:30] The moment Jen realized she might actually be an influencer (spoiler: it involved the F-word and 40,000 new followers)
[12:45] Why her boss told her "you're onto something" and became her biggest cheerleader for quitting
[18:20] The kitchen island conversation that changed everything (and why timing is everything when someone doesn't believe in your dreams)
[25:10] The "emotional Heisman" that strong women unconsciously give people (and why it's blocking the love we actually crave)
[31:40] How a makeup disaster became content gold and why authenticity beats perfection every time
[36:15] The childhood exercise that will remind you who you were before the world got in the way
[42:50] Why "only let someone tell you they don't love you one time" became her new life motto

Here are the resources mentioned in the show:

Jen's Confidence Clubhouse
Follow Jen @makingupforglossedtime on Instagram
Join the Launchpad Program
Apply for the Iconic Mastermind

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xo, Tracy Matthews

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Episode #572: How to Build a Founder-Led Brand That People Remember and Trust

Thu, 29 Jan 2026 03:00:00 -0800

Are you the world's best kept secret? Ready to stop playing small and step into your iconic era as a creative founder?

In this episode, I'm sharing my ICONIC framework for building a founder-led brand that people remember, trust, and buy from. We're talking about Identity, Conviction, Orientation, Narrative, Influence, and Cultural Imprint, and how these six pillars work with the 4V Frequency (Vision, Voice, Visibility, Vibration) to help you play a bigger game.

I'm getting real about why founder-led brands are the future, how to know when you're ready for deeper mentorship, and what it really takes to step out from behind your work and become the front-facing leader of your brand.

If you've been craving community, seeking a mentor, or feeling called to expand your container and build something iconic, this episode is for you.

In this episode, you’ll learn:

[00:00] Why founder-led brands are changing the game for creative entrepreneurs
[09:53] The power of influence and magnetic presence (and how icons create it naturally)
[11:26] What it means to leave a cultural imprint and build a lasting legacy
[18:43] Three signs you're ready to be known for a body of work (not just another content creator)
[26:42] The real reason people are afraid to invest in themselves (and how to move through resistance)
[30:15] Why sustainable visibility matters more than viral moments

Here are the resources mentioned in the show:

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xo, Tracy Matthews

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Episode #571: Why Your Brand Feels Misaligned (And How to Realign Your Vision, Voice, Visibility, and Vibration)

Wed, 21 Jan 2026 07:00:00 -0800

If your brand feels misaligned, this episode is your roadmap back.

After a year of feeling completely disconnected from my business, I discovered the exact framework that helped me step into the most creative, wealthy, and aligned version of my brand yet. In this episode, I'm sharing the 4V Frequency with you: Vision, Voice, Visibility, and Vibration.

Whether you're feeling out of sync with your work, uncertain about your message, or ready to stop hiding and start leading as a founder, this episode will show you how to realign with who you're becoming.

In this episode, you’ll learn:

[02:15] Three signs your brand is out of alignment
[05:30] My story of complete business disconnection last year
[09:17] The moment I realized I was letting everyone down (and why it was necessary)
[12:45] Why execution beats consumption every time
[15:20] The difference between personal brands and founder-led brands
[19:08] Creating a vessel of resilience as a creative entrepreneur
[21:30] The 4V self-audit that reveals what's pulling you down
[24:15] Why storytelling is the secret to soft-selling

Here are the resources mentioned in the show:

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xo, Tracy Matthews

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Epiosde #570: From Cringe to Cult Following: What Happens When You Stop Playing Small

Wed, 14 Jan 2026 04:00:00 -0800

Your fear of being cringe is actually destroying your business. And I know you might not want to hear this, but the truth is: when you play small because you're worried about what people think, you become invisible to the people who actually need your transformation.

In this raw and honest episode, I'm sharing what it really takes to build an iconic, founder-led brand with a cult following. You'll hear about the moment I realized I had to stop people-pleasing and step fully into my vision (even if not everyone came along for the ride). I'm pulling back the curtain on my client's breakthrough when she decided to show up "awkwardly" on social media and the surprising results that followed. And I'm revealing why some of your biggest supporters might not make it to your next chapter, and why that's actually okay.

This episode is for you if you've been watering down your message, hiding your offers, or playing not to lose instead of playing to win. It's time to build something iconic.

In this episode, you’ll learn:

[02:12] The one quality all cult-following brands share (and it's not what you think)
[15:29] Dismantling the myth about being "cringe" and what's really happening in your nervous system
[17:33] What happened when my client decided to show up awkwardly on purpose
[22:41] The hard truth about who won't come along when you step into your bigger vision (and why that's okay)
[31:24] Why I'm documenting my journey to $1M in personal income this year
[34:18] The four pillars of building a cult following around your founder-led brand

Here are the resources mentioned in the show:

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xo, Tracy Matthews

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Join The Breakthrough 21-Day Activation

Episode #569: The Pivot: Why I Refuse to Put Creatives in a Box (And What an Iconic Founder-Led Brand Actually Looks Like)

Wed, 07 Jan 2026 07:00:00 -0800

Have you built a successful business but feel like it's trapped you in a box? If you're a creative entrepreneur feeling bored, resentful, or ready for something more, this episode is your permission slip to evolve.

I'm pulling back the curtain on my biggest business pivot yet: from the Art of Reinvention to Iconic. This isn't just about rebranding. It's about refusing to put creatives in boxes and building founder-led brands that evolve with you, not against you.

In this episode, I'm sharing why the "pick one thing forever" advice is dangerous for multi-passionate entrepreneurs, how I'm launching Desire AI as a standalone app this month, and the four pillars (Vision, Voice, Visibility, Vibration) that create truly iconic brands.

In this episode, you’ll learn:

[02:03] Why I've never been more excited about a new year since starting Flourish & Thrive Academy

[05:00] The evolution of Desire AI and why we're launching it as a standalone app this month

[09:21] Why I refuse to put creatives in a box just because it's more predictable on a spreadsheet

[18:29] How multi-passionate creatives actually work and why "pick one thing" advice is killing your business

[22:26] The truth about consistency vs expansion (and why you don't have to choose)

[29:30] The four pillars that create an iconic founder-led brand (Vision, Voice, Visibility, Vibration)

[38:21] Shirley's breakthrough story: From stuck with a dream to landing a retail store in South Africa's most prestigious safari lodge in 9 months

Here are the resources mentioned in the show:

Learn about Desire AI

Join the January Jumpstart (for Jewelry Designers)

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xo, Tracy Matthews

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Get Your Creative Energy BACK When You’re Burnt Out (New Year's Refresh)

Wed, 31 Dec 2025 05:00:00 -0800

Feeling burnt out and wondering why another planner or goal list isn't fixing it? That's because more strategy won't help if you're still dragging the old version of you into the new year.

In this episode, I'm breaking down why resolutions fail (they're behavior-based, not identity-based) and sharing the exact prompts I use to help creatives step into a higher capacity version of themselves.

In this episode, you'll discover:

[01:30] Why more planners and strategy won't help if your identity doesn't shift first
[05:00] The real reason resolutions die by February (and what to do instead)
[07:19] How to set intentions that come from desire, not lack (with a personal example)
[08:39] The powerful question: What are you no longer available for in 2026?
[10:00] How to choose your rooms and step into greater visibility
[12:56] The exercise that helps you leave old versions of yourself behind
[15:00] Vision prompts for radical honesty that will change everything

If you're ready to stop playing small with your vision and actually embody the person who can hold your biggest dreams, this episode is your New Year's reset.

Here are the resources mentioned in the show:

Click here to review the show on Apple podcast or your favorite platform
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xo, Tracy Matthews

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The Breakthrough 21-Day Activation

The Breakthrough Year: Make 2026 The Year It All Clicks

Tue, 23 Dec 2025 06:00:00 -0800

If you're the best-kept secret in your world and you know you're meant for a bigger year, this episode is for you.

I’m breaking down what actually creates breakthrough years (hint: it's not better goal-setting). I’m sharing real transformation stories from my clients Shirley and Amelie, revealing the manifestation strategy that brought my partner into my life at 45, and challenging you to stop playing small with your vision.

Learn how to collapse time between your vision and reality, tap into your creative frequency, and make 2026 the year you finally stop hiding your power.

In this episode, you’ll learn:

[00:00] Why being the "best-kept secret" is keeping you broke
[02:15] The real story of how I manifested my partner Jason
[07:45] Shirley's impossible dream that came true faster than expected
[12:30] Amelie's conviction while building a business with two young kids
[15:47] Why "realistic" goals are killing your breakthrough
[18:20] How to tap into your creative frequency
[20:15] Creating your audacious, unimaginable vision

Here are the resources mentioned in the show:

Click here to review the show on Apple podcast or your favorite platform
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xo, Tracy Matthews

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From Stripper to CEO: How One Woman's AI Bot is Replacing $10K Coaches With Andrea Crowder

Wed, 17 Dec 2025 04:00:00 -0800

What happens when you accidentally build an AI that coaches better than you do?

Andrea Crowder wasn't trying to become an AI expert. Six months ago, she'd barely touched ChatGPT. But when she uploaded her coaching content into a custom bot for her $59/month subscription program, something extraordinary happened. Legend AI started transforming lives.

People started messaging her: "This replaced my therapist." "I feel like I finally understand myself." "My seven-year-old foster daughter is using Legend to work through her emotions."

In this raw, powerful conversation, Andrea shares her journey from being a military wife supporting a partner with severe PTSD to building a seven-figure business that was destroying her nervous system. She talks about the anxiety that had her rocking herself in her bedroom, the healing modalities that actually worked, and how she accidentally created an AI tool that launched itself to $150K in sales.

We explore feminine and masculine energy dynamics, why women choosing themselves changes everything, and how AI can help us return home to ourselves at lightning speed. This isn't just another AI episode. It's about transformation, identity shifts, and what becomes possible when we stop trying to hold everything alone.

In this episode, you'll learn:

[03:21] The hidden cost of a seven-figure business and why success doesn't guarantee happiness
[07:54] How Legend AI was created by accident and why it coaches with superhuman emotional intelligence
[14:19] The six core business roles Legend AI can assist with (and why she'll never replace human connection)
[21:17] How to use AI to analyze your communication and become a stronger leader
[29:37] What Andrea's Special Forces father taught her about feminine receptivity (and why it changed everything)
[40:09] The difference between coping strategies and clearing strategies in trauma healing

Here are the resources mentioned in the show:

Follow @love_andreacrowder on Instagram
Legend AI
Join the Awaken Your Creative & Wealthy Frequency 21-Day Activation

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xo, Tracy Matthews

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2026 The Year of Overflow: How To Unlock Limitless Abundance and Wealth as a Creative

Wed, 10 Dec 2025 05:00:00 -0800

What if 2026 could be your most creative AND most wealthy year yet?

In this powerful solo episode, I'm breaking down why the Year of the Horse is inviting creatives everywhere to step into overflow energy, limitless abundance, and a whole new paradigm of what it means to be a wealthy creative.

We're leaving behind the Year of the Snake (shedding old patterns) and galloping full speed into the Year of the Horse, where creatives get to RUN towards their visions without holding back.

I'll walk you through the three pillars of overflow: Energetic Alignment, Embodied Wealth, and Creative Frequency, and how these unlock a life where you're not hustling harder, but channeling abundance through your creativity itself.

In this episode, you’ll discover:

[05:18] Year of the Snake vs Year of the Horse: shifting from shedding to sprinting
[09:34] The three pillars of overflow: Energetic Alignment, Embodied Wealth, Creative Frequency
[24:15] The new paradigm: Creatives who are wealthy, branded, and magnetic
[28:56] Introducing the Awaken Your Creative + Wealthy Year 21-Day Activation
[32:18] A personal story: When art class was for "stupid people"
[37:44] Honoring my first love and the full circle moment that shaped my mission

Here are the resources mentioned in the show:

Join the Awaken Your Creative + Wealthy Year 21-Day Activation
Get Early Access to Icon Era: DM @iamtracymatthews on Instagram
Join the Jewelry Business Challenge - Creativity to Cash Flow
Your Year to Thrive

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xo, Tracy Matthews

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What Resistance Is Really Trying to Tell You (And Why You Should Listen) with Tracy Matthews and Heather Chauvin

Wed, 03 Dec 2025 05:00:00 -0800

What if the resistance you're feeling isn't a wall to break through, but a doorway to walk through?

In this powerful conversation, leadership coach Heather Chauvin and I get radically honest about resistance, fear, self-trust, and what it really takes to build a business that doesn't break you. Heather built her coaching practice while battling stage 4 cancer, and her story will remind you why you started this journey in the first place.

We dive deep into why resistance shows up (and what it's really trying to tell you), the difference between failure and pivoting, how to know when to push through versus when to lean in and wait, and Heather's game-changing "wouldn't it be nice if" journaling technique.

This conversation went places I didn't expect. We both cried. We talked about our mothers, our fears, and the moments that shaped who we've become. If you're in a season of uncertainty or feeling stuck, this episode will give you permission to trust yourself again.

In this episode, you’ll learn:

[9:03] Why resistance is actually your body trying to keep you safe (and how to use it as a growth tool instead of fighting it)
[13:07] Heather's powerful story: building her coaching business from her hospital bed while battling stage 4 cancer
[25:06] The critical difference between failure and pivoting, and why one keeps you stuck while the other moves you forward
[31:07] Tracy's story: intentionally descaling a seven-figure business and sitting in two years of uncertainty before clarity came
[43:21] The "wouldn't it be nice if" journaling practice that brings instant clarity when you're stuck or overwhelmed
[52:31] Why becoming the adult you needed as a child is the deepest work of entrepreneurship and how it connects to business success

Here are the resources mentioned in the show:

Follow @heatherchauvin_ on Instagram
Heather's Podcast: Emotionally Uncomfortable
Heather's Website
Join the 21-Day Creativity to Cash Flow Challenge ($1/day for 21 days of actionable sales strategies)

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xo, Tracy Matthews

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How to Stop Abandoning Yourself and Finally Build a Life You Don't Need to Escape with Danielle Laura

Thu, 20 Nov 2025 08:00:00 -0800

What if the thing keeping you stuck isn't your strategy, your team, or your market? What if it's how often you abandon yourself without even realizing it?

In this episode, I sit down with Danielle Laura, a human design expert, clairvoyant, and former healthcare executive who completely transformed her life after experiencing what she calls "soul death." Danielle shares her journey from climbing the corporate ladder to losing everything when she finally chose to honor her gifts, and how she built an unshakable sense of self-loyalty in the process.

We get into the real signs of self-abandonment that most entrepreneurs miss, why visionaries and creatives often feel like outsiders, and the micro-moment shifts that can change your entire trajectory without burning you out. Danielle also shares her favorite nervous system regulation practices and explains the difference between maintenance seasons and evolution seasons in business.

If you've ever felt like you're living someone else's life, or you're so busy taking care of everyone else that you've lost yourself, this conversation will give you the permission and the practical tools to choose yourself first.

In this episode, you’ll learn:

[04:46] Danielle's journey from healthcare executive to experiencing "soul death"
[08:47] How human design and gene keys became the missing link
[15:06] Signs you're living in self-abandonment (and don't even know it)
[20:40] The "future cost" question that makes hard decisions easier
[27:55] Why micro-moment shifts beat massive life overhauls
[35:17] Nervous system regulation practices for high achievers

Here are the resources mentioned in the show:

Follow @_daniellelaura_ on Instagram
Listen to H.O.T Talks Podcast
Danielle’s Website
Join the 21-Day Creativity to Cashflow Challenge

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Select “Ratings and Reviews” and “Write a Review”
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If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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How to Start a Podcast That Builds a Ride-or-Die Community (Even If You're Scared)

Thu, 06 Nov 2025 00:00:00 -0800

Want to start a podcast but terrified your first episodes will be terrible? Good news: they will be. And that's exactly why you should start anyway. Jessica Burgio launched her podcast during COVID with mediocre equipment, zero followers, and a whole lot of fear. Four years later, she's built a thriving business and a ride-or-die community through the power of podcasting.

In this episode, Jessica shares her complete roadmap for starting and growing a podcast that builds community and generates revenue. You'll learn why your "awful" first episodes are your greatest teacher, how to batch content so you're not scrambling every week, the marketing strategy Lewis Howes still uses on his massive show, and how to pivot your podcast when it stops feeling aligned. Jessica reveals the raw truth about building her show from 0 to 300+ episodes, including her cringiest moments and biggest wins.

If you've been sitting on a podcast idea, this is your sign to start.

In this episode, you’ll learn:

[02:53] Jessica's journey from hairstylist to business mentor and borrowing belief from mentors
[10:00] Starting Beauty Inspires Beauty during COVID and rebranding to Unscripted
[27:33] Cringiest podcasting moments: bad audio and wrong guests
[30:00] Practical tips for starting your podcast today
[35:00] Marketing strategies that work, including Lewis Howes' personal outreach tactic
[40:00] Attraction marketing: how to draw your ideal listeners to you
[45:00] Advice for creatives stuck in the middle of a pivot

Here are the resources mentioned in the show:

Follow @jessicaburgio on Instagram
Follow @unscriptedthepodcast on Instagram
Join the 21-Day Creativity to Cash Flow Challenge ($1/day for 21 days of actionable sales strategies)

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
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If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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The DM Selling Method: Why Sales Calls Are Killing Your Conversions with Jillian Murphy

Thu, 30 Oct 2025 00:00:00 -0700

What if the thing you think is helping you close more sales is actually costing you conversions? My guest today, Jillian Murphy, is about to flip everything you know about selling on its head.

Jillian went from being unexpectedly let go from her corporate sales job during the pandemic to building a seven-figure coaching business in just two years, all through Instagram DMs. No fancy funnels. No automation. No sales calls. Just authentic conversations that convert. In this episode, Jillian pulls back the curtain on her entire DM selling method, including how she closes clients up to $56K without ever jumping on a call, why making people book a calendar link is costing you sales, and how her content does 99% of the selling for her.

If you've ever felt overwhelmed by all the "shoulds" in online business (the webinars, the ads, the complex funnels), this conversation will be a breath of fresh air. Jillian's approach is refreshingly simple, deeply relational, and incredibly effective. Whether you're selling jewelry, coaching, services, or products, this episode will change how you think about sales forever.

In this episode, you’ll learn:

[2:42] The moment everything changed: How Jillian lost her corporate identity and found her true calling in less than 48 hours
[5:14] Why attending a mastermind six weeks before getting fired became the catalyst for a seven-figure business
[8:36] The Facebook group strategy that generated $68K in her first launch (and why she still doesn't have a website)
[12:00] The Google Doc that replaces fancy sales pages, and why simpler is more profitable
[15:58] The "bursting pipe" theory: Why calendar links are killing your conversions and what to do instead
[20:11] How to handle ghosting in the DMs without losing your dignity (or the sale)
[22:56] The objection-handling framework that closed a $56K deal entirely through Instagram messages
[25:10] Why Jillian refuses to automate her DMs, and how she still has time for everything

Here are the resources mentioned in the show:

Follow @theJillianMurphy on Instagram
Jillian’s Free Weekly Webinar: Mastering DM Selling (Every Wednesday)
Jillian's Podcast: Scale Your Sales
Join the 21-Day Creativity to Cash Flow Challenge ($1/day for 21 days of actionable sales strategies)

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Select “Ratings and Reviews” and “Write a Review”
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xo, Tracy Matthews

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Gold Prices Are Skyrocketing: Here’s How to Turn It Into Cash Flow and Confidence

Thu, 23 Oct 2025 10:00:00 -0700

Rising gold prices don't have to mean panic or shrinking profits. In this episode, I'm sharing five powerful strategies to help you navigate this market shift with confidence and turn it into serious cash flow for your jewelry business.

You'll learn how to announce price increases without losing customers, audit your pricing to protect margins, refine unused metals for instant revenue, create a customer-winning trade-in program, and use desire-driven storytelling to communicate the true value of your work.

This is your moment to lead, elevate your messaging, and step into premium positioning. Gold might be rising, but so are you.

In this episode, you’ll learn:

[02:15] Why announcing your price increase early (with a grace period) actually builds trust and urgency with your best customers
[08:30] The exact pricing audit framework to ensure your margins are protected and your brand is positioned as premium
[11:45] How to refine unused gold and silver to generate instant cash flow, and why this is the perfect time to do it
[14:22] A creative trade-in program strategy that brings customers back, increases lifetime value, and beats the competition
[17:41] The storytelling mistake that's costing you sales (and the desire-driven content framework that fixes it)
[21:10] How to shift your messaging from "cost" to "craftsmanship" so customers feel the value instead of the price
[24:49] Why daily revenue-generating activities are the antidote to stress, and how to get into the energy of daily sales

Here are the resources mentioned in the show:

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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The Wake-Up Call Every Business Owner Needs: How to Prepare Your Business for the Unexpected (Even When You Think You Can't) with Erin Pelicano

Thu, 09 Oct 2025 04:00:00 -0700

What would happen to your business if you couldn't work for a month? What if your social media got hacked tomorrow? What if a business partner suddenly passed away?

These aren't comfortable questions, but they're the ones Erin Pelicano wishes she'd asked herself before 2020. That's when, in the middle of a global pandemic with three kids in virtual school, she was diagnosed with stage 3 colon cancer at just 43 years old. With no family history and a clean bill of health, Erin's world turned upside down. Her full-time job became survival, and her jewelry business had to run on part-time energy.

In this powerful conversation, Erin shares her journey from health crisis to business resilience advocate. She opens up about what it's really like to fight for your life while trying to keep your business alive, and why most small business owners are dangerously unprepared for unexpected disruptions. Whether it's a medical emergency, a cybersecurity breach, or a rogue customer trying to take you down online, Erin's mission is clear: help small business owners build resilient systems so they can weather any storm. This episode will change how you think about protecting the business you've poured your heart into.

In this episode, you’ll learn:

[05:19] From engineering to jewelry entrepreneur: How Erin built a thriving fine jewelry brand, only to have everything turn upside down in 2020
[07:30] The diagnosis that changed everything: Stage 3 colon cancer at 43 with no family history and why young people are increasingly at risk
[12:06] The business question that keeps entrepreneurs up at night: What happens if YOU can't work, and why most of us have no answer
[16:32] The insurance most small business owners don't have: Why disability and key man insurance could save your business when crisis strikes
[20:32] Are you prepared for a cyber attack? The systems you need in place before (and after) a hacking or social media breach happens
[28:40] The Venture Project unveiled: Erin's 3-part framework to build resilience (Prepare & Plan, Know Your Adapt Zone, Evolve Strategically)

Here are the resources mentioned in the show:

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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The 5-Minute EFT Tapping Session That Cracked Me Open: Becoming a Wildly Wealthy Woman with Jackie McDonald

Thu, 02 Oct 2025 06:00:00 -0700

What if the thing holding you back isn't a lack of strategy but a part of you that's still scared?

In this episode, I sit down with Jackie McDonald, an EFT tapping expert who helped me have one of the most profound breakthroughs I've experienced in years. Jackie teaches a unique form of tapping called "parts of self" work that helps you meet the version of you that's scared, stuck, or holding you back and integrate her so you can finally move forward.

We go deep on why your body has to be on board with who you're becoming, how Jackie's dad manifested $250,000 in an hour (yes, really), and we even do a live tapping session you can follow along with to release the fear of judgment and step into your wildly wealthy woman era.

If you've ever felt the pull toward something bigger but couldn't shake the fear, perfectionism, or self-doubt, this episode is for you.

In this episode, you'll discover:

[06:32] How Jackie found EFT tapping during one of the darkest seasons of her life and how it transformed her
[10:33] The moment she knew tapping could help others (her dying father got up and walked after one session)
[12:58] How Jackie's dad manifested $250,000 in one hour and what it taught her about faith and receiving
[16:39] What "parts of self" work is and why it leads to rapid transformation
[19:05] A live tapping session to clear the fear of judgment (you can tap along!)
[28:38] How to get back into your body if you're disconnected or dissociate often
[30:13] The biggest breakthroughs Jackie has witnessed with tapping, including physical healing and manifestation stories

Here are the resources mentioned in the show:

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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From Macrame to Millions: How a 20-Year Cancer Survivor Built a Jewelry Empire While Healing Her Soul with Scosha Woolridge

Thu, 25 Sep 2025 12:00:00 -0700

What happens when success feels like a beautiful prison? Australian jewelry designer Scosha shares her raw journey of building a 20-year jewelry empire while navigating financial crashes, celebrity endorsements, cancer, divorce, and ultimately the healing that set her free. From accidentally starting her business with macrame learned in Brazil to working with brands like Ralph Lauren and getting Brad Pitt wearing her jewelry, Scosha's story isn't just about business growth but about choosing authenticity over approval.

In this deeply personal conversation, Scosha reveals why her business actually grew during the 2008 crisis, how a breast cancer diagnosis became "the gift that changed everything," and why she left a 20-year marriage to dive into plant medicine healing. She discusses setting boundaries with family after decades of people-pleasing, her unique jewelry philosophy of making "the value of gold and string equal," and her new venture Shama Shama Productions focused on helping others transform through healing work.

In this episode, you'll learn:

[09:16] How Scosha's business actually grew during the 2008 financial crisis while others failed
[35:33] The Brad Pitt endorsement that "blew up" her men's jewelry line
[41:16] Breast cancer diagnosis: "the gift that changed my life"
[44:46] Using Landmark Forum to get clarity on leaving her 20-year marriage
[49:37] Setting boundaries: "I will no longer be the peacemaker"

Here are the resources mentioned in the show:

Follow @scosha on Instagram
Scosha’s Jewelry
Creative Force of Nature Mastermind Retreat - October 6-8, 2025 at Scottsdale, AZ
The Desire Brand Effect Jewelry Sales Accelerator

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Select “Ratings and Reviews” and “Write a Review”
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xo, Tracy Matthews

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From $400/Week to 8-Figure Exit: Sue Bryce's Brutal Truth About Making Money as an Artist

Thu, 18 Sep 2025 06:00:00 -0700

Sue Bryce didn't sugarcoat anything in this raw, transformative conversation about what it really takes to build wealth as a creative entrepreneur. From scraping by on $400 a week as a talented photographer to selling her photography education business for eight figures, Sue shares the brutal truths most artists never hear about pricing, selling, and building a sustainable creative business.

This episode tackles the biggest challenges creative entrepreneurs face: charging what you're worth, the difference between personal brand vs. business, why most creative business partnerships fail, and how to sell your art without selling your soul. Sue reveals her 7-year creative cycles, shares why she believes "creation is the opposite of competition," and delivers the hard truths about what separates struggling artists from wealthy ones.

If you're ready to stop playing small with your creative work and start building real wealth from your art, this episode will shift everything you believe about money, value, and what's possible as an artist.

In this episode, you'll discover:

[04:51] The moment Sue realized she had to choose between staying broke or learning to monetize her art
[05:41] Sue's alignment test - how to know if you truly believe in the value of what you're selling
[11:21] Why most talented artists struggle to sell their work (and it's not what you think)
[16:26] The difference between marketing and selling - and why artists confuse the two
[20:29] Personal brand vs. business: Why Sue wishes she'd built her personal brand from day one
[24:44] The partnership trap that almost killed Sue's creativity and why she'll never do it again
[32:43] Sue's 7-year creative cycles and how recognizing them transformed her business decisions
[35:00] The final advice that will change how you see your value as an artist

Here are the resources mentioned in the show:

Sue Bryce Photography
Follow @suebrycephotographer on Instagram
Creative Force of Nature Mastermind Retreat - October 6-8, 2025 at Scottsdale, AZ

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
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If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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From Burned Out Middle Manager to Leadership Coach: The Career-Saving Framework with Aaron Wagner

Fri, 12 Sep 2025 08:00:00 -0700

What happens when a doctor tells you to "just sit on the couch and don't do anything" because you're so burned out you might break? That's exactly what happened to Aaron Wagner during his darkest days as a middle manager. Today, he's transformed that pain into purpose, building Lead from WithN - a coaching practice that's revolutionizing how we support the forgotten leaders stuck in the middle.

In this raw and transformative conversation, Aaron shares his journey from corporate burnout to becoming the champion that 70% of unsupported middle managers desperately need. We dive deep into his three-pillar Middle Manager Success Framework (Lead Yourself, Lead Others, Lead with Impact), explore the Working Genius model that's changing how teams function, and discover why traditional leadership books fail the people who need them most. Plus, Aaron opens up about his experience in my Art of Reinvention program and how it helped him see patterns in his life he'd never noticed before.

Listen now to discover the framework that's saving careers and transforming corporate America from the inside out.

In this episode, you’ll learn:

[03:29] Aaron's "stuck in the middle" origin story
[07:04] The doctor visit that changed everything
[08:27] The 90-day transformation period
[11:41] The Middle Manager Success Framework explained
[14:47] Breaking down the Working Genius Model
[22:23] Aaron's Art of Reinvention experience

Here are the resources mentioned in the show:

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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From Scattered to Strategic: How a Multi-Passionate Creative Found Her Purpose in Trichology with Kerri Jarrett

Thu, 11 Sep 2025 07:00:00 -0700

Ever feel like you're a hundred ping pong balls bouncing around in a room? Kerri Jarrett gets it. This master-level stylist turned trichologist was drowning in her own multi-passionate chaos until she discovered how to weave everything together into something powerful. In this episode, Kerri shares her incredible journey from feeling scattered and depressed to becoming a pioneer in the hair loss industry.

We dive deep into the fascinating world of trichology, the science behind hair loss that bridges the gap between cosmetology and dermatology. Kerri breaks down the four types of stress that cause hair loss (spoiler: it's not just what you think), how epigenetics plays a role in hair health, and why those expensive hair growth shampoos probably aren't working. Plus, she reveals how finding her authentic voice through The Art of Reinvention program helped her create a revolutionary platform that's connecting trichology experts worldwide.

Ready to turn your scattered energy into strategic purpose? Listen now and discover how to embrace your multi-passionate nature instead of fighting it.

In this episode, you’ll learn;

[3:15] What trichology actually is and why it matters
[6:19] The four types of stress that cause hair loss
[9:10] Kerri's personal cancer story and epigenetics journey
[15:49] How ADHD and dyslexia shaped her entrepreneurial path
[19:21] The opportunities that started "snowballing" after finding clarity
[27:15] Do hair loss shampoos actually work? (The honest answer)
[30:23] Can men regrow hair? The surprising truth

Here are the resources mentioned in the show:

Follow @kerrijarrett on Instagram
The Hair Wire
Kerri Jarrett’s Website
Free Reinvention Breakthrough Call
The Art of Reinvention - my mastermind program for high-achieving women

Click here to review the show on Apple Podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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From Hustle to Rest: How to Rewire Your Brain for Sustainable Success with Mindi Huebner

Thu, 04 Sep 2025 05:00:00 -0700

What if the biggest thing blocking your success is the 5-inch gap between your ears?

I had one of those conversations that leaves you staring at the wall afterward. Brain rewiring expert Mindi Huebner accidentally started rewiring my relationship with rest and productivity during what was supposed to be a casual catch-up call. She told me about a client who wanted seven figures but could only work 25 hours a week. One 15-minute session later, that limiting belief vanished and she hit a million dollars in three months.

Mindi reveals why mindset and identity are completely different, her 24-karat identity framework, and how to spot when you're stuck in an identity box. You'll discover why rest breeds creativity, simple language swaps that rewire your brain, and how to replace "should have" thinking with future-focused language. If success feels heavy or you're working harder than you should for results, this conversation will shift what you see as possible.

In this episode, you’ll learn:

[2:08] The email that changed everything - Mindi's "rest is lazy" identity breakthrough
[8:19] Why mindset and identity are different but connected
[14:47] The 15-minute session that unlocked $1M in 3 months
[25:16] How to identify when you're stuck in identity boxes
[31:26] The 24-karat identity framework explained
[39:10] Casting votes toward your future self through micro actions
[43:21] Language pattern rewiring: swapping "but" for "and" and "should have" for "from now on"

Here are the resources mentioned in the show:

Follow @mindihuebner on Instagram
Mindi Huebner's CEO Identity Quiz (DM Mindi "QUIZ" on Instagram)
Mindi’s Website
Free Reinvention Breakthrough Call
The Art of Reinvention - my mastermind program for high-achieving women

Click here to review the show on Apple Podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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Burned Out in Business? How the Sleep Sense Founder Found Her Passion Again with Dana Obleman

Thu, 28 Aug 2025 07:00:00 -0700

What happens when a successful entrepreneur hits a wall after 20 years in business? My dear friend Dana Obleman knows this feeling intimately. She's the genius behind Sleep Sense, training sleep consultants in 45 countries and literally saving parents' sanity worldwide. But after two decades, she hit a wall that knocked the wind right out of her.

Dana's getting raw and real about what burnout recovery for entrepreneurs actually looks like when you're already "successful" on paper. We're talking about that soul-deep exhaustion that comes from doing the same thing over and over, even when it's working. She shares the exact moment everything shifted for her when she remembered that your natural gifts aren't accidents.

If you're wondering where your spark went or feeling like you're just going through the motions, this episode is going to hit different. Dana doesn't sugarcoat the struggle, but she also shows you exactly how to find your way back to what lights you up.

In this episode, you’ll learn:

[03:35] Dana's rock bottom moment that sparked Sleep Sense
[09:03] How passion became her driving force through fear
[15:22] The five-year burnout pattern every entrepreneur faces
[21:03] The breakthrough moment: Your easy is your genius
[28:38] Three sleep tips that will change your nights

Here are the resources mentioned in the show:

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
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If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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Stop Competing, Start Creating - The Secret to Scaling a Business You Actually Love And Pays You Well

Tue, 26 Aug 2025 05:00:00 -0700

Feeling successful on paper but completely uninspired? You're not broken – you've just shifted from creator energy to competition energy, and it's killing your creative fire.

In this powerful solo episode, I reveal why so many high-achievers are burning out despite their success and share three incredible transformation stories of clients who got back into alignment with their creative gifts. From Dana hitting rock bottom to reaching her sales goals, to Stacey selling her agency to 100 buyers – these stories prove that when you operate from creator energy (love) instead of competition energy (fear), money flows naturally.

Ready to stop competing and start creating? I'm sharing practical daily shifts to reclaim your creative life force and design a business you actually love.

In this episode, you’ll learn:

[05:59] The misalignment trap: When success doesn't light you up
[08:30] Dana's transformation story: From rock bottom to sales goals
[11:45] Stacey's exit strategy: 100 buyers and creative evolution
[13:20] Shirley's spiritual pivot: Custom jewelry to talisman work
[16:01] Manifestation reality check: Creating from your womb, not your mind
[19:45] The Cameron Diaz moment: Finding your creative fire
[25:35] Practical steps: Create before you consume
[27:15] Competition vs. Creation: Why copying doesn't work

Here are the resources mentioned in the show:

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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From Hiding to Thriving: How One Jewelry Designer Rewired Her Mind for Success with Shirley Larkan

Fri, 22 Aug 2025 06:00:00 -0700

When jewelry designer Shirley Larkan realized she was unconsciously sabotaging her own success, everything changed. At 53, she decided to stop hiding and joined the Art of Reinvention program – what happened next transformed not just her business, but her entire life.

In this episode, you'll discover how Shirley broke free from 53 years of limiting patterns, doubled her prices without client pushback, and created a thriving custom talisman jewelry business that attracts safari lodges and transforms lives.

In this episode, you'll learn:

[5:21] The internal shift that started Shirley's transformation journey
[9:19] How she was unconsciously creating situations to avoid success
[12:06] The moment safari lodges started approaching her for custom work
[13:10] Why she decided to outsource manufacturing and focus on client relationships
[16:41] How transforming her pricing mindset attracted better clients
[25:48] Her powerful talisman design process that marks life transitions
[26:56] The meaningful symbolism behind Tracy's custom piece
[33:22] What she'd tell anyone considering transformation

Here are the resources mentioned in the show:

Follow @larkan_bespoke on Instagram
Shirley’s Website: www.larkanbespoke.com
Free Live Vision Mapping Session: Your Next Chapter
Join the Art of Reinvention program

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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Permission to Be in Process: How One Entrepreneur Chose Reinvention Over Burnout with Stacey Owen

Tue, 19 Aug 2025 07:00:00 -0700

What happens when you've built something successful, but your soul is calling for something bigger? This week, I'm sitting down with Stacey Owen, founder of Hey Silly Rebel and Sacred Money Archetype coach, who made the most courageous decision of her entrepreneurial journey: selling her thriving marketing agency to step into the unknown.

Stacey shares how my Art of Reinvention program helped her navigate this transition with clarity and courage. She talks about being "in the process of being in process," separating your identity from your business success, and why sometimes the scariest question isn't "Can I do this?" but "Is this possible for me?"

Whether you're a seasoned entrepreneur feeling called to your next evolution or someone who knows there's something bigger waiting for you, Stacey's story will remind you that reinvention isn't about starting from scratch. It's about honoring who you're becoming.

In this episode, you’ll learn:

[05:11] Stacey's journey from bullied teenager to serial entrepreneur
[12:47] The emotional process of deciding to sell a successful business
[18:04] Dealing with guilt and identity when exiting your "baby"
[30:50] Why the Art of Reinvention felt like it was "built for me"
[32:07] Learning to be "in the process of being in process"
[35:38] Building something bigger while coaching ambitious women

Here are the resources mentioned in the show:

Follow @heystaceyowen on Instagram
Free Live Vision Mapping Session: Your Next Chapter
The Art of Reinvention Program

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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Stop Selling Products, Start Selling Transformation: The $8,000 Bracelet Story with Stacey Brass Russell

Wed, 13 Aug 2025 07:00:00 -0700

Ever wonder why some businesses effortlessly attract customers while others struggle to make sales? The secret isn't in your product features, fancy bonuses, or even your methodology. It's in understanding the transformation your customers are truly buying.

In this game-changing conversation, I sit down with my dear friend Stacey Brass-Russell, a former Broadway performer turned business transformation expert who completely flips your understanding of sales and customer psychology. Stacey shares her jaw-dropping story of spending $8,000 on a Cartier bracelet (spoiler: it had nothing to do with needing jewelry) and reveals exactly why your customers aren't buying what you think they're buying.

From the neuroscience of why brains resist change to her powerful Four Pillars of Value framework, this episode will revolutionize how you think about messaging, sales conversations, and what your customers actually want. Whether you're selling jewelry, coaching, or any other product or service, Stacey's insights will help you move people from intellectual decision-making to emotional buying. And that's where the magic happens.

In this episode, you’ll learn:

[04:27] Our full-circle friendship story: From yoga teacher to jewelry designer to business mentors
[10:11] The #1 biggest mistake entrepreneurs make when selling their products
[17:00] The $8,000 Cartier bracelet story that reveals everything about customer psychology
[22:30] Why human brains are literally wired to resist transformation
[28:20] The Four Pillars of Value framework that makes offers irresistible
[36:06] Stacey's actionable advice for creating powerful messaging

Here are the resources mentioned in the show:

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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The Permission to Be Seen: Breaking Free from Small Business Invisibility with Heather Noska

Thu, 07 Aug 2025 06:00:00 -0700

What happens when an operations consultant who's been hiding behind other brands finally decides she's ready to be seen? In this deeply honest conversation, Heather Noska shares her journey from working in the shadows to stepping fully into her power as a business owner and leader. After years of successful consulting work, she realized she was being "tucked away in the back of a closet" – and that awakening changed everything.

This episode is packed with tactical insights about scaling startups, empowering your team, and navigating the uncomfortable but necessary growth that comes with visibility. Whether you're stuck in the daily grind or ready to step out from behind your brand, Heather's transformation story offers both inspiration and practical wisdom for breaking free from small business invisibility.

In this episode, you’ll learn:

03:31 - Why startups hire Heather (the sweet spot moment)
08:20 - How to get leaders out of the daily grind
15:09 - Shifting toxic company culture from the top down
29:31 - Heather's two big reasons for joining Art of Reinvention
35:18 - The transformative power of community in business growth

Ready to step into your own visibility journey? Listen now and discover what becomes possible when you give yourself permission to be fully seen.

Here are the resources mentioned in the show:

Follow @HeatherNoska on Instagram
Heather’s Website: sproutconsulting.co
Art of Reinvention Program
FREE Reinvention Brainstorm Session, August 8th at 10AM PT/1PM ET

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Select “Ratings and Reviews” and “Write a Review”
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xo, Tracy Matthews

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Finding Your Edge: The Powerful Questions That Change Everything

Tue, 05 Aug 2025 10:00:00 -0700

There's a version of you who already has everything you desire, and she's not that far away. In this deeply transformational episode, I get raw about my own reinvention journey and walk you through the exact framework that helped my clients step into their next level. From my 7-figure jewelry business collapse in 2008 to building a multi-million dollar education company, I'm living proof that your biggest breakdowns can become your greatest breakthroughs.

I break down my four-pillar framework: Activating Your Edge (embodying your future self), Claiming Your Worth (stopping scarcity negotiations), Amplifying Your Voice (sharing the truth you're afraid to speak), and Moving Like Her (taking action from your expanded self). This isn't just another mindset episode. It's my call to you to stop waiting for permission and start embodying the woman who already has what you want.

In this episode, you'll learn:

[11:49] My jewelry business story and the power of embodiment visualization
[19:39] Why 80% of my Art of Reinvention clients immediately continued working with me
[29:54] The truth you're holding back that your clients need to hear
[36:18] The magic you seek is in the work you're avoiding, the power question
[42:54] Moving like the outcome is inevitable

Here are the resources mentioned in the show:

FREE Reinvention Brainstorm Session, August 8th at 10AM PT/1PM ET
Reinvention Activation Sessions (30-minute intensive calls)
The Art of Reinvention Program
DM "EDGE" to @iamtracymatthews for exclusive resources

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

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xo, Tracy Matthews

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Download the 7 Easy Passive Income Ideas Guide

How to Scale Yourself Before Your Business with Leadership Expert Elizabeth Hartke

Wed, 30 Jul 2025 04:00:00 -0700

Tired of being the bottleneck in your own business? Leadership expert Elizabeth Hartke is here with some tough love about why you're stuck in busy work instead of stepping into your power as a visionary CEO.

After 12+ years of advising ambitious entrepreneurs (including John C. Maxwell!), Liz has cracked the code on scaling yourself before scaling your business. Spoiler alert: You're probably spending 95% of your time on things that aren't CEO-level work, and it's keeping you stuck in maintenance mode instead of true prosperity.

Liz breaks down exactly how to shift from surviving your business to becoming the leader it actually needs. Think game-changing schedule blocks, the one question that separates dreamers from doers, and why your calling might require more disruption than you're ready for.

This conversation will change how you show up in your business and your life.

In this episode, you’ll learn:

[5:38] Why 95% of entrepreneurs aren't actually doing CEO work (and what to do instead)
[8:51] The 7 blocks every visionary CEO needs in their weekly schedule
[15:00] The disruption question that separates dreamers from achievers
[19:38] Breaking free from "easy but heavy" tasks with the Visionary Matrix
[25:59] Why impact matters more than you think (and how it transforms everything)
[31:00] Navigating pivots without losing your team or your mind
[35:30] The refiners fire: Why struggle is required for sustainable success

Here are the resources mentioned in the show:

Follow @elizhartke on Instagram

Download my free ‘Reinvention Season’ Podcast

Apply for the Art of Reinvention

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xo, Tracy Matthews

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Why Creatives Are Conditioned to Avoid Their Finances (And How to Fix It) with Catherine Licari

Wed, 23 Jul 2025 16:00:00 -0700

Catherine Licari is proof that creatives can absolutely master money. From working at W Magazine to getting her MBA at Columbia, she's now helping thousands of creative entrepreneurs through Cash Flow for Creatives and her bestselling Small Business Planner. In this conversation, we tackle why creatives are conditioned to fear finances, the real truth about business funding, and how to make financial planning beautiful and accessible.

In this episode, you’ll learn;

[03:45] How Catherine went from fashion magazines to finance mastery
[12:30] Why retail businesses are tougher than most people realize
[18:20] The inventory mistake that can kill your business overnight
[25:15] Why creative people were conditioned to fear money
[31:40] The three types of business funding (and which one you actually need)
[39:25] How to build relationships with small business bankers
[45:50] The psychology behind pricing your products right
[52:20] Why beautiful financial tools actually work better

Here are the resources mentioned in the show:

The Small Business Planner
Follow @catherinepdv on Instagram
Follow @small.business.planner on Instagram

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xo, Tracy Matthews

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Why You Should Thank Every Asshole in Your Life + The Million Dollar Question That Reveals Your Money Blocks with Danielle McKinley

Wed, 16 Jul 2025 07:00:00 -0700

What if the most traumatic moment of your childhood became the foundation for your entrepreneurial success? That's exactly what happened to business mentor and my dear friend, Danielle McKinley, who turned a devastating conversation with her mother into a million-dollar mindset.

In this raw and transformative episode, Danielle shares the exact moment at age 8 when she promised herself that money would never dictate her choices again. From building and selling a software company to helping entrepreneurs rewrite their limiting money stories, Danielle's journey proves that our biggest wounds can become our greatest wisdom.

Tracy gets vulnerable about her own money story around the 2008 bankruptcy that still triggers her today, and Danielle introduces her provocative "Thank Assholes" philosophy that will completely shift how you view difficult people in your life.

In this episode, you'll learn:

[05:35] The childhood conversation that sparked Danielle's entrepreneurial drive and how trauma can become your superpower
[08:47] Why Danielle felt empty after selling her software company and what happens when success doesn't align with your values
[12:21] The 90-second rule for breaking negative emotional spirals and preventing trauma responses in your business
[16:06] Why most entrepreneurs avoid their numbers and Danielle's "SOTU Method" for guaranteed financial growth
[19:01] How to identify and rewrite your money story using daily affirmations and visualization techniques
[22:21] The biggest wealth-building mistake business owners make (hint: it's about life insurance)
[26:52] Danielle's "Thank Assholes" philosophy and how difficult people reveal your hidden strengths

Here are the resources mentioned in the show:

Follow @_lifebydanielle on Instagram
Danielle’s podcast: Magic in the Mess
State of the Union Financial Check-In (SOTU Challenge)
Join Desire AI

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xo, Tracy Matthews

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5 Personal Brand Secrets That Make You Stand Out Online With Taylor Smith

Wed, 09 Jul 2025 05:00:00 -0700

Ready to stop hiding behind your bench and start building a personal brand that drives sales? In this transformative episode, Tracy sits down with Taylor Smith, founder of The Power Table and self-proclaimed "pivot queen," to uncover why personal branding isn't just nice-to-have; it's essential for standing out in today's saturated market.

Taylor shares her journey from college professor to multi-six-figure entrepreneur across physical products, digital courses, and coaching, revealing how embracing her pivot story became her greatest business asset. If you've ever felt like your varied experience makes you "flaky" or wondered how to separate yourself from your business, this episode will completely shift your perspective.

Discover the five personal branding secrets that help creative entrepreneurs attract their ideal customers, build authentic connections, and increase profitability—all while staying true to who you are.

In this episode, you’ll learn:

[8:00] Why hiding behind your products is hurting your sales
[14:30] The identity crisis keeping creatives from building personal brands
[21:30] How seeking validation from strangers led to business burnout
[25:20] The five personal branding secrets that drive sales
[30:00] Why enthusiasm is your secret weapon for standing out
[35:00] How to use social proof beyond testimonials

Here are the resources mentioned in the show:

Click here to review the show on Apple podcast or your favorite platform
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xo, Tracy Matthews

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The Future of Flourish & Thrive Academy

Tue, 01 Jul 2025 07:00:00 -0700

What happens when you face your deepest fears, make radical changes, and emerge stronger than ever? In this deeply personal episode, I'm pulling back the curtain on one of the most challenging seasons of my entrepreneurial journey and the incredible transformation that followed.

Join me alongside my head coaches Dawn DiGesare and Chelsea Farmer as we reveal the complete evolution of Flourish & Thrive Academy. From consolidating four separate communities into one powerhouse collective to launching the game changing Desire AI tool, this episode is packed with vulnerable storytelling, strategic insights, and a bold vision for the future of creative entrepreneurship.

Whether you're a jewelry designer feeling stuck in your marketing, a creative entrepreneur ready to scale, or someone navigating your own season of reinvention, this episode will inspire you to embrace change, leverage AI strategically, and remember that community and human connection remain irreplaceable in our digital age.

In this episode, you’ll discover:

[07:30] The Hot Seat That Changed Everything - The vulnerable moment at a retreat when Tracy publicly admitted her desire to move on and the abandonment wound that kept her paralyzed
[13:29] The 70% Sales Drop by Design - Why Tracy intentionally scaled back, let go of most of her team, and sat in the discomfort to find clarity
[20:04] The Erin from Twisted Ginger Success Story - From hobby maker earning $2K/year to selling out collections, proof that consistency wins
[39:52] "This is My New BFF" - Real feedback from tech-challenged members who are now obsessed with Desire AI
[45:39] Debunking AI Myths - Tracy tackles water usage fears and job replacement concerns with facts and perspective

Here are the resources mentioned in the show:

Click here to review the show on Apple podcast or your favorite platform
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xo, Tracy Matthews

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How to Use Human Design to Make Better Decisions in Business and Life with Erin Claire Jones

Wed, 25 Jun 2025 05:00:00 -0700

Ever feel like you're swimming against the current in your business? In this episode, Tracy interviews Erin Claire Jones, one of the world's leading Human Design experts, about how understanding your unique design can transform your decision-making and business approach. Erin shares her journey from a chance NYC encounter to pioneering accessible Human Design education for hundreds of thousands worldwide.

Discover the five Human Design types, decision-making authorities, and how your profile numbers reveal your life phases. Whether you're a Generator who responds to opportunities or a Projector who guides through invitation, this conversation provides practical insights for working with your natural energy instead of against it.

In This Episode, You'll Learn:

[5:54] The five Human Design types and how each one is wired to thrive
[20:48] Decision-making strategies: Why some people should sleep on decisions while others trust their gut instantly
[28:44] The seven authorities and how to know which decision-making style is yours
[33:30] The six-line profile: Why your 50s might be when you truly hit your prime
[40:49] Single vs. split definition: Are you wired to be independent or collaborative?
[48:20] Why some people see all sides of every argument (and why that's actually a gift)

Here are the resources mentioned:

Erin's New Book: How Do You Choose? A Human Design Guide to What's Best for You at Work, in Love, and in Life
Get Your Custom Human Design Blueprint Guide - Use code TRACY for a discount
Free Human Design Chart: Look up your type at humandesignblueprint.com
Free Event: Permission Granted - Learn to find more flow using Human Design
Deep Dive Program: Transformative Human Design - Live course to master your chart
Desire AI Demo: See how to create messaging that resonates instantly at flourishthriveacademy.com/desireAIdemo

Connect with Erin Claire Jones:

Follow @erinclairejones on Instagram
Follow @humandesignblueprint on Instagram

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xo, Tracy Matthews

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The Secret to Building a Die-Hard Community (Hint: It's Not About You) with Lindsey Marie

Thu, 19 Jun 2025 06:00:00 -0700

What started as a personal writing challenge became a movement that's transformed thousands of women's lives. Lindsey Marie Zastro, founder of Powerhouse Women, didn't set out to build one of the most engaged communities in the entrepreneurial space, but her authentic approach to connection has created something truly magical.

In this episode, Lindsey reveals the counterintuitive strategy that built her sold-out 800-person events and die-hard community: making it NOT about her. We dive deep into the difference between building an audience and building a community, how to create aspirational identity around your brand, and why the shedding of relationships is actually necessary for transformation.

Plus, Lindsey gets vulnerable about her journey from "vanilla sister" to fashion icon, the inner child work that healed her performance addiction, and why she's entering a season of pure creative surrender. If you've ever felt like you're performing for love or struggling to build genuine connection in your business, this conversation will shift everything.

In this episode you’ll learn:

[2:15] The accidental beginning: How a personal writing challenge accidentally launched a million-dollar community business
[5:47] Why Lindsey puts "arbitrary goals" on some parts of her business but not others (this will surprise you)
[8:22] The performance trap: How childhood patterns show up in business and the inner child work that healed Lindsey's need to perform for love
[12:48] The Taylor Swift business lesson that changed how Lindsey shows up at her events (genius)
[23:40] The "vanilla sister" transformation: How Lindsey went from black hair to fashion icon (and why it matters for your brand)
[28:17] Aspirational identity: The most powerful thing you can unify people around (works for any business)
[35:22] Why Lindsey is entering a season of creative surrender and what's next for Powerhouse Women
[42:58] The hard truth about transformation: Why shedding relationships is necessary for growth

Here are the resources mentioned in the show:

Follow @lindsey.marieofficial on Instagram!
Follow @powerhouse_women on Instagram!
Powerhouse Women Event - August 15-17 at Scottsdale, Arizona
Watch the demo and join Desire AI

Click here to review the show on Apple podcast or your favorite platform
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xo, Tracy Matthews

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Rest Is the New Revenue: Why Burnout Is an Identity Issue, Not a Business Problem with Shamieka Dean

Thu, 12 Jun 2025 00:00:00 -0700

What if the secret to scaling your business wasn't working harder, but resting more? In this transformative episode, I sit down with Dr. Shamieka Dean, transformational catalyst and business strategist, who's revolutionizing how we think about success with her groundbreaking philosophy: Rest is the New Revenue®. We dive deep into why burnout isn't actually a business problem—it's an identity issue that keeps high-achieving women trapped in cycles of overwork and exhaustion.

Dr. Dean reveals the five rest resistance types, explores what's really driving your ambition, and shows how detaching your worth from your work is the key to sustainable wealth creation. If you're a creative entrepreneur feeling burnt out, overworked, or like your business has become your identity, this episode will completely shift how you approach success.

In This Episode, You'll Learn:

[8:30] Why burnout is an identity issue, not a business problem—and how your worth being tied to your work keeps you trapped
[15:22] The "ammunition behind your ambition"—the real reasons driving your overwork that you might not even realize
[25:45] The 5 Rest Resistance Types (Self-Sufficiency, Significance, Survival, Stillness, Security) and how to identify yours
[32:18] Why the belief that "hustle equals success" is actually blocking your wealth and abundance
[38:50] The most powerful question to ask yourself: "Who do you need to UN-become?" to break free from exhaustion cycles

Here are the resources mentioned in the show:

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
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xo, Tracy Matthews

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Why ChatGPT Is Repelling Your Dream Clients—and What to Do Instead

Thu, 05 Jun 2025 03:00:00 -0700

If you've been using ChatGPT to write your marketing content and getting crickets in response, this episode explains exactly why – and what to do about it. I'm diving into the real reason generic AI tools are failing product-based brands and keeping you stuck with followers who never buy. Spoiler alert: it's not just about the words you're using, it's about understanding the actual problems your dream clients are trying to solve. I'll walk you through my proven approach to creating content that moves people from casual browsers to loyal customers, plus give you an inside look at the AI tool I built specifically for luxury and product brands.

In this episode, you'll learn:

[5:01] Why generic AI content gets low engagement and how to spot when someone's using basic ChatGPT prompts
[9:48] The difference between surface-level messaging and identity-shifting content that actually converts
[15:50] How to identify your dream client's real emotional drivers (it goes way deeper than "wanting to feel confident")
[17:52] My personal heirloom redesign story and how to create narrative-driven marketing
[23:17] What makes Desire AI different: Personal database vs. generic GPT tools

Here are the resources mentioned in the show:

Watch the full Desire AI demo and get early access

Click here to review the show on Apple podcast or your favorite platform
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xo, Tracy Matthews

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Creatives Rule The World | Trailer

Thu, 29 May 2025 12:00:00 -0700

Welcome to Creatives Rule the World. Hosted by, Tracy Matthews — multi-7-figure entrepreneur, visionary, and mentor to thousands of creative founders who’ve turned their ideas into profitable, purpose-driven companies.

She's helped thousands of creatives generate millions of dollars _ all by doing it my way… with creativity first.

This show is for creators who are done playing small — the ones who know their ideas aren’t just a passion… they’re a portal

Here, we’re rewriting the rules of entrepreneurship.

Forget cookie-cutter blueprints and burnout culture — I’m here to help you grow a business that feels good, pays well, and the kind of personal freedom that only comes when you’re brave enough to do things your own way.

Through solo episodes and honest conversations with creative entrepreneurs, artists, and founders, I’ll give you the mindset shifts, marketing moves, and business tools you need to grow with clarity, flow, and profitability.

You’ll learn how to build wealth on your terms, show up with confidence, and finally trust that you don’t have to choose between creativity and success — you get to have both.

So if you’re ready to step into your next level, grow your income, and build a business that actually works for your life, you’re in the right place.

Because creatives aren’t just dreamers…
We rule the world.

Scaling, Selling, and Starting Over: Anna Lozano on Energetic Alignment and the Void

Thu, 29 May 2025 06:00:00 -0700

What if I told you that the most successful entrepreneurs aren't the ones who hustle hardest, but the ones who master their energetic frequency? My guest Anna Lozano proved this when she scaled Love Powered Co from a kitchen table idea to a successful exit—but here's the plot twist: her biggest transformation happened AFTER she sold. Anna shares the raw truth about identity loss post-exit, why sitting in "the void" is actually where all possibility lives, and how she's now calling in million-dollar months through nervous system regulation and feminine magnetism rather than masculine force. If you're ready to build a business that feels as good as it looks, this episode will completely shift your approach to success.

In this episode, you'll learn:

[1:49] How Anna scaled Love Powered Co from startup to exit and why alignment mattered more than just the numbers
[17:41] Why your emotional well-being is directly tied to your financial success and how to regulate your nervous system for abundance
[19:53] The truth about sitting in "the void" - why it's not punishment but the portal to pure possibility
[26:10] How to expand your nervous system to hold bigger visions (like million-dollar months) before you have evidence
[43:07] Practical tools for calling in your next level: visualization, breathwork, and using AI for manifestation

Here are the resources mentioned in the show:

Follow @_annalozano on Instagram
Anna Lozano’s Website
The Pink Skirt Project Event, June 12, 2025 in Kelowna, BC (Use code TRACY2025 for 10% off tickets)
Join the waitlist for Desire AI

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
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If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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Triggers, Truth, and the Power of Female Friendship with Tracy Mathews, Felicia Romero and Anette Oran

Wed, 21 May 2025 04:00:00 -0700

Ready for real talk on friendship, love, and all the FEELS? In this juicy episode with my friends, Felicia Romero and Annette Oran, we rip off the Band-Aid on relationship triggers that keep us stuck! We're spilling ALL the tea about outgrowing friendships, healing those deep sister wounds, and what to do when your partner just won't level up with you.

We get vulnerable AF about abandonment issues (spoiler: we ALL have them), and share the exact communication tools that saved our relationships! This conversation is the girlfriend therapy session you didn't know you needed!

In this episode, you’ll learn:

[5:20] Why your ride-or-die friendships feel totally different in your 30s & 40s!
[15:45] The friendship breakup no one talks about - when your values just don't match anymore
[24:30] "I triggered them?!" - turning relationship friction into your greatest transformation
[31:50] The clearing session: the 10-minute communication hack that could save your relationship
[41:10] When you're growing but your partner isn't: real talk about what to do next

Here are the resources mentioned in the show:

Follow @FeliciaRomero on Instagram
Listen to the Hi Felicia Podcast
Follow @AnetteSkyeOran on Instagram
Listen to The Conscious Creators Podcast
Grab Tracy’s Birthday Bundle (50% off our Signature Programs)

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xo, Tracy Matthews

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Why I’m Rebranding + What to Expect on Creatives Rule the World

Sun, 18 May 2025 00:00:00 -0700

🌟 EXCITING REBRAND ALERT! 🌟 Welcome to the FIRST OFFICIAL episode of Creatives Rule the World - the evolution of my beloved Thrive by Design podcast! After 532 incredible episodes, I'm expanding beyond jewelry to embrace ALL creative entrepreneurs who are ready to step into their highest expression! In this heartfelt episode, I share why creativity sits at the top of Maslow's Hierarchy (hello, self-actualization!), the emotional journey behind this transformation, and my vision for building a community of high-vibe, wealthy creatives who are changing the world through their gifts!

In this episode, you’ll learn:

[1:42] The deeply personal "why" behind my entrepreneurial journey and how my mother's legacy fuels my mission
[5:58] The magical moment "Creatives Rule the World" was born (hint: it involves a TED talk dream with 20 million views!)
[9:32] What I'm calling in (high-vibe energy and dream-chasers) and what I'm releasing (low-vibe, starving artist mentality)
[12:17] Reflections on the incredible journey through 532 episodes and why this evolution had to happen
[14:50] My expanded mission to help you become your wealthiest, most creative self while living in complete alignment

Here are the resources mentioned in the show:

Grab Tracy’s Birthday Bundle (50% off our Signature Programs)
DesireAI Waitlist

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
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If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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Episode #532: How a $40K Jewelry Sale Inspired Gia Wright to Go All In on Her Brand

Tue, 13 May 2025 07:00:00 -0700

What would you do if you made $40,000 in just three hours? Former fashion editor Gia Wright used that mind-blowing success to fuel the biggest leap of her life - leaving everything behind to launch Social Anarchy, her rebellious fine jewelry line. In this raw and inspiring conversation, Gia reveals how she went from working in her husband's fitness business to creating a thriving by-appointment showroom in SoHo. She shares the messy truth about leaving a stable job, the power of authentic brand building, and why following trends will kill your creativity. Perfect listening for any creative ready to bet on themselves!

In this episode, you’ll learn:

[1:49] From fashion editor to jewelry designer: Gia's unexpected career evolution
[7:20] The $40,000 archive sale that changed everything - how it happened and what it taught her
[15:56] Why working with your spouse isn't always the answer, even when they're supportive
[24:54] The decision to rent a SoHo showroom and why it was the best investment she made
[39:49] Building authentic relationships over massive followings - Gia's customer connection strategy

Here are the resources mentioned in the show:

Social Anarchy Designs(Use code CREATIVESRULE for 15% off purchases)
Follow Gia on Instagram
Grab Tracy’s Birthday Bundle (50% off our Signature Programs)
DesireAI Waitlist

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
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If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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EP531: How to Build a Million Dollar Network With Selena Soo

Tue, 06 May 2025 05:00:00 -0700

Discover why your network truly is your net worth as I chat with super-connector Selena Soo about her new book "Rich Relationships" and how to build authentic connections that can transform your business. In this episode, you'll learn the six circles of connection framework, why reciprocity is overrated, and how to become someone others naturally want to help. If you're trying to grow your jewelry business through genuine relationships rather than just paid ads, this conversation is a game-changer!

In this episode, you'll learn:

[06:01] Why the fastest way to create a million dollar business isn't ads - it's people who want to see you win
[12:01] The five types of relationships every successful entrepreneur needs in their network
[16:30] The six circles of connection framework that will transform how you view relationships
[26:10] How to avoid being a "transactional giver" and create authentic win-win connections
[39:49] The "generosity fund" strategy and why breathtaking generosity beats follow-up emails every time

Here are the resources mentioned in the show:

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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Episode #530: Identity Marketing 101: The Secret to Creating Brand Devotion Like Barbie, Harley & Taylor Swift with Veronica Romney

Thu, 01 May 2025 06:00:00 -0700

Want to build the kind of passionate brand loyalty that has fans trading friendship bracelets like Swifties or being buried in branded caskets like Harley riders? In this episode, I sit down with certified master marketer Veronica Romney to uncover the game-changing framework of identity marketing - the secret weapon behind brands like Taylor Swift, Barbie, and Harley Davidson.

Veronica breaks down her four-step process to create unbreakable brand loyalty by connecting with who your customers want to BECOME, not just who they are today. With the trust landscape shifting dramatically in 2025, this conversation is essential for any creative entrepreneur looking to stand out.

In this episode, you'll learn:

[04:25] The difference between traditional brand identity vs. identity marketing
[12:01] The 4-step framework: Find, Prove, Name, and Dress your audience's identity
[17:41] Why your customer's emotional identity is directly tied to your financial success
[21:55] How to adapt your strategy to today's hyper-skeptical buyers
[34:15] Powerful examples of small businesses using identity marketing successfully

Here are the resources mentioned in the show:

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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Episode #529: How to Train AI to Be Your Marketing Team (Even If You’re Not Techy)

Thu, 24 Apr 2025 04:00:00 -0700

Feeling overwhelmed by marketing your jewelry business? What if you could have a full marketing team at your fingertips without the hefty price tag? In this game-changing episode, I reveal how I've trained AI to become my secret weapon for creating magnetic content that sounds authentically human. Discover my exact process for programming AI to match your unique brand voice, write compelling emails that convert, and create social media content your premium buyers can't resist - all in a fraction of the time! Even if you're tech-resistant, these simple hacks will transform how you show up in your business.

In this episode, you'll learn:

[03:17] How AI transformed my business efficiency and marketing capacity
[07:20] The exact process to train AI to match your unique brand voice
[11:42] My voice-to-text hack that makes AI content sound authentically human
[15:35] How to use AI for product descriptions that actually convert
[19:53] Creating content calendars and social captions in minutes
[21:18] Using AI for email sequences and launches
[24:54] The mindset shift needed to embrace AI effectively
[27:40] Why AI amplifies creativity instead of replacing it

Here are the resources mentioned in the show:

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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Episode #528: How to Navigate Tariffs and Your Jewelry Business

Tue, 22 Apr 2025 06:00:00 -0700

Are the new tariff policies keeping you up at night? In this episode, I break down exactly what the 2025 tariff changes mean for your jewelry business, how they might impact your pricing and sourcing, and most importantly, practical strategies to protect your margins without panicking.

I share my understanding of why these tariffs are being proposed, which countries and products will be most affected, and how smart jewelry brands are preparing their supply chains and customers for potential changes. Whether you're sourcing globally or domestically, this episode gives you the roadmap to navigate these economic shifts with confidence.

In this episode, you'll learn:

[3:25] What’s going on with the 2025 tariff policy and the 90-day pause
[5:30] Which countries face the highest proposed tariff rates and how they'll impact jewelry supply chains
[15:42] My simple pricing strategy to maintain margins without losing customers
[21:16] Three practical ways to diversify your supply chain and find alternative sourcing options
[27:35] Smart cash flow management techniques when tariffs require upfront payments
[32:18] How to communicate price changes to your customers in a way that builds trust

Here are the resources mentioned in the show:

Download my free guide: Tariffs, Pricing and Your Independent Jewelry Brand
Learn more about our upcoming AI tool and join the waitlist: Desire AI

Click here to review the show on Apple podcast or your favorite platform
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xo, Tracy Matthews

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Episode #527: How a Pink Skirt Sparked a Global Movement with Renee Warren

Fri, 18 Apr 2025 07:00:00 -0700

Imagine walking into a room with 300 women wearing pink skirts, all celebrating their unique paths to success! In this vibrant episode, my friend Renee Warren reveals how a clairvoyant vision at a dinner table blossomed into The Pink Skirt Project - a movement that's revolutionizing how female entrepreneurs define success on their own terms. With raw honesty and infectious energy, Renee shares her journey from PR agency owner to movement creator, showing how following that persistent whisper of intuition can lead to creating something extraordinary. This isn't just about an event - it's about building a community that catches you when you fall and celebrates when you soar!

In this episode, you'll learn:

[2:17] How a vivid mental image and a fashion show discovery sparked Renee's entrepreneurial vision
[8:42] Why Renee chose to create an intimate event experience rather than scaling too quickly
[12:05] The deeper meaning behind "pink skirt moments" and how they represent stepping into your greatness
[14:38] Renee's personal definition of success today and why it's not primarily about money
[17:52] How delegating effectively creates space for alignment and joy in entrepreneurship

Here are the resources mentioned in the show:

The Pink Skirt Project Event, June 12, 2025 in Kelowna, BC (Use code TRACY2025 for 10% off tickets)
Follow Renee Warren on Instagram: @renee_warren
Sign up for the Good with Money Workshop with Kate Northrup

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xo, Tracy Matthews

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Episode #526: How to Build a Unicorn Team with Jennifer Kem

Thu, 17 Apr 2025 05:00:00 -0700

If you've ever felt like your ideas aren't getting the traction they deserve, or you've struggled to build a team that truly gets your vision, this episode is about to change everything for you. I'm sitting down with my dear friend Jennifer Kem, a powerhouse entrepreneur, branding expert, and author of the new book "Unicorn Team."

Jen reveals her game-changing framework for building lean, powerful teams that can move your ideas forward quickly without corporate red tape. Discover why most small businesses fail when trying to use corporate systems like EOS, how to identify your unique leadership type, and the three types of leaders every successful team needs.

In this episode, you'll learn:

[3:12] Jennifer's journey from corporate executive to entrepreneur
[5:23] Why EOS and other corporate systems don't work for creative businesses
[8:54] The Unicorn Innovation Model explained
[13:42] The three leadership types: Visionizers, Strategizers, and Mobilizers
[18:30] How to identify your unique leadership type
[23:15] The shadow side of each leadership type
[27:10] Why the "visionary vs. integrator" model is broken
[31:15] Creating flexible team structures that support innovation

Here are the resources mentioned in the show:

Unicorn Team book: https://unicornteambook.com
Follow Jennifer Kem on Instagram: https://instagram.com/jennifer.kem

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xo, Tracy Matthews

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Episode #525: The Power of Authentic Video: How to Create Content to Build a Magnetic Brand on Instagram

Wed, 09 Apr 2025 03:00:00 -0700

Posting your heart out on Instagram but only getting likes and comments instead of sales? Let's fix that! In this episode, I'm bringing in my "video bestie" Stephanie Dorworth who's going to blow your mind with her approach to authentic video content that actually converts. We dive into Stephanie's incredible journey from analytical physical therapist to creative videography queen, and she shares exactly how she 4x'd her business by ditching trends and embracing originality. Get ready for game-changing strategies to create magnetic content that people remember and shop from, plus super practical tips for capturing that scroll-stopping B-roll that turns viewers into buyers!

In this episode, you'll learn:

[4:25] Why video is the most powerful sales tool you're probably not using to its full potential
[12:01] Stephanie's ABC formula for creating standout content that viewers remember and shop from
[17:41] How Stephanie 4x'd her business when she stopped following trends and started creating original content
[26:10] Practical tips for capturing scroll-stopping B-roll that converts viewers into buyers
[35:08] How to batch-shoot content efficiently so you can be consistent without burning out

Here are the resources mentioned in the show:

Insta Sales Machine program: flourishthriveacademy.com/InstaSalesMachine
Stephanie's website: sunnycreatorco.com
Follow Stephanie on Instagram: @stephdorworth

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xo, Tracy Matthews

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Episode #524: Trusting Your Inner Knowing: Unlocking Source Magic in Reinvention with Darla LeDoux

Thu, 03 Apr 2025 03:00:00 -0700

Hey creative souls! That feeling in your gut when you KNOW something needs to change in your business but can't quite put your finger on what? That's your magic talking! In this episode, I'm chatting with my amazing friend Darla LeDoux (chemical engineer turned transformation queen!) about tapping into your intuition to guide your next big move.

We dive into her mind-blowing Source Magic methodology and get real about why forcing yourself to stay in misalignment is the REAL risk to your business. If you've been feeling that creative spark dimming or wondering "what's next?" for your brand, this conversation is your permission slip to trust that inner voice and make your reinvention absolutely fabulous!

In this episode, you'll learn:

[07:09] Darla's journey from chemical engineer to transformational coach
[12:28] Understanding the connection between intuition and Source Magic
[22:50] The six types of Source Magic and how to identify yours
[36:37] How to access your inner knowing when everything feels fuzzy
[40:03] Navigating the discomfort of reinvention without getting stuck
[42:44] Why your business needs to serve YOU (not the other way around)

Here are the resources mentioned in the show:

Learn more about The Art of Reinvention: tracymatthews.com/artofreinvention
Discover your Source Magic type: sourcedexperience.com/quiz
Follow Darla LeDoux on Instagram: Instagram.com/darlaledoux

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xo, Tracy Matthews

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Episode #523: The Art of Reinvention: Tracy's Interview With Cathy Heller

Tue, 25 Mar 2025 06:00:00 -0700

Ever feel like you've outgrown your business or creative identity? You're not alone! In this special feed drop from my conversation with Cathy Heller on her Abundant Ever After podcast, we get real about what it takes to reinvent yourself without burning everything to the ground. I open up about my own five reinventions, share why most people get stuck in the "what's next?" phase, and reveal my three-step framework for turning your natural genius into profitable offers. If you've been feeling that pull toward something bigger or more aligned with who you're becoming, this episode is your permission slip to make that leap.

Here are the key insights from our conversation:

[7:20] How to recognize when it's time to reinvent yourself and why getting clarity is the essential first step
[15:56] Why identity upgrades feel uncomfortable but are necessary for true evolution
[19:53] The counterintuitive way to discover your genius zone (hint: it's what comes easiest to you)
[31:56] How to turn your natural gifts into profitable offers by communicating the transformation, not just the features
[43:07] Why building your authority starts from within and requires self-trust before external validation

Here are the resources mentioned in the show:

Click here to review the show on Apple podcast or your favorite platform
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xo, Tracy Matthews

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Episode #522: The Power of Your Story: How She Channels the Narrative You Didn’t Know You Had

Tue, 18 Mar 2025 00:00:00 -0700

"When was the last time you truly felt ALIVE in your business?" That's the question that sparked one of the most powerful conversations I've ever had on this podcast. My guest Chantelle Adams (speaking coach turned energy healer) left me in tears when she channeled my brand story LIVE on the show - revealing how abandoning my creativity as a teenager impacted my entire business journey! If you've been feeling burnt out, stuck, or disconnected from your work despite "success" on paper, this episode might just be the permission slip you need to follow your creative intuition again.

In this episode, you'll learn:

[3:15] The concept that "energy precedes words" and how connecting energetically transforms your storytelling
[9:25] How major life transitions can become powerful catalysts for business reinvention
[18:42] What "timeline transmutation" is and how changing your narrative can heal business blocks
[27:30] Why abandoning your creativity for others' definition of success leads to burnout
[36:15] A live demonstration of Chantelle channeling my brand story (grab tissues for this part!)

Here are the resources mentioned in the show:

Connect with Chantelle:

Website: ChantelleAdams.com
Instagram: @chantellespeaks

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xo, Tracy Matthews

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Episode #521: Expanding Your Business (and Yourself) Beyond Your Current Reality–Navigating Growth During Tough Times

Wed, 12 Mar 2025 04:00:00 -0700

What if the challenges you're experiencing right now aren't roadblocks, but signs that expansion is right around the corner? In this episode, I explore why the discomfort you're feeling in your business might actually be the catalyst for your next level of growth. I share my personal journey of reinvention and break down the three critical phases of business expansion: desire, dissatisfaction, and certainty. If you're a creative entrepreneur ready to scale beyond your comfort zone but feeling stuck, this episode will give you the mindset shifts and practical strategies you need to navigate growth—even during tough times.

In this episode, you'll learn:

[4:28] Why expansion requires you to become someone you're not today and how to embrace that evolution
[11:07] The three-step process to navigate any business transformation: desire, dissatisfaction, and certainty
[20:42] How my personal journey from jewelry designer to yoga teacher laid the foundation for greater impact
[25:38] Why your current support system might not serve your expanded vision and how to find the right community
[29:12] Practical strategies to shift your environment, upgrade your mindset, and take aligned action for growth

Here are the resources mentioned in the show:

Click here to review the show on Apple podcast or your favorite platform
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xo, Tracy Matthews

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Episode #520: Why Ignoring Your Need for Change Could Cost You the Future You Deserve

Wed, 05 Mar 2025 04:00:00 -0800

That moment when you feel a pull toward something greater, but can't quite put your finger on what's next? I've been there too. In this heart-to-heart conversation, I'm opening up about the transformational journey of reinvention and what happens when we listen to (or ignore) that quiet voice calling us to change. Drawing from my own experiences with pivots and transformations, I share the emotional and practical sides of embracing change in your creative business. We'll explore why surrounding yourself with the right community can make all the difference and how to take those first brave steps even when the path isn't clear yet.

In this episode, you'll learn:

[1:42] The unmistakable signs you're being called to business reinvention
[7:15] How emotional triggers signal it's time for change in your creative business
[9:30] Why accountability and community accelerate successful transformation
[12:45] Practical strategies to overcome fear and take your first courageous steps
[16:20] How to bridge the financial gap during your business pivot

Here are the resources mentioned in the show:

Click here to review the show on Apple podcast or your favorite platform
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If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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Episode #519: Jason Almost Broke Up With Me—Here’s Why

Thu, 27 Feb 2025 04:00:00 -0800

"Tracy, I thought you were having an affair with someone else, but I realized you're having an affair on me with your business." Ouch! Those words from Jason hit me like a ton of bricks and almost ended our relationship. In this raw and personal episode, I'm getting super vulnerable about how ignoring my creative evolution led to burnout, depression, and nearly cost me the love I'd been waiting for my entire life. If you've ever felt that tug toward something bigger but stayed stuck because of fear, obligation, or comfort—this one's for you, friend. Consider this your permission slip to follow that creative calling before life forces you to change in ways you didn't choose.

In this episode, you'll learn:

[2:40] How my relationship with Jason almost ended because I was having "an affair with my business"
[7:15] The exact moment I realized I was stuck in a trauma loop that led to burnout
[10:32] Why Brené Brown says unexpressed creativity "metastasizes into shame and anger"
[13:18] The five hidden costs of ignoring your creative calling and reinvention
[17:45] How to move forward into your next chapter without burning everything down

Here are the resources mentioned in the show:

Click here to review the show on Apple podcast or your favorite platform
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If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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Episode #518: 5 Myths That Keep You Stuck in Your Business

Thu, 20 Feb 2025 00:00:00 -0800

Feeling that creative itch for something new? For many jewelry designers and creative entrepreneurs, there comes a point when your business just doesn't excite you anymore.

In this episode, I'm breaking down the 5 myths that keep us playing small instead of embracing our next evolution. Drawing from my experience reinventing my business five times, I'll share my proven framework for pivoting powerfully without sacrificing what you've built. If you're craving that creative spark again or sensing it's time for your next chapter, this conversation is exactly what you need right now.

In this episode, you'll learn:

[02:15] Myth #1: You should be happy with the business you've already created
[07:30] Myth #2: You have to have it all figured out before getting started
[13:40] Myth #3: Launching something new is too complicated
[17:20] Myth #4: Sharing your knowledge will cost your competitive edge
[21:05] Myth #5: You don't have the credibility to do what you desire

Here are the resources mentioned in the show:

Reinvention Season Private Podcast Series
The Art of Reinvention Program (Early Bird Pricing Available)

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xo, Tracy Matthews

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Episode #517: How to Know When It's Time For a Pivot

Thu, 13 Feb 2025 04:00:00 -0800

Are you feeling stuck, burned out, or secretly dreaming of a business pivot but afraid to make the leap? As someone who's navigated five major business pivots over three decades, I'm sharing the real talk about when it's time to evolve your business and how to do it without burning everything down. Whether you're considering a slight pivot or a complete reinvention, I'll walk you through the signs it's time for change, how to overcome the most common fears holding you back, and practical strategies to make your transition with confidence.

🎧 In this episode, you'll discover:

[2:45] The hidden cost of staying stuck in a business that no longer serves you
[8:15] How I navigated five major business pivots over 30 years (including the tough lessons learned)
[15:30] Why financial strain shouldn't stop you from making necessary changes
[21:55] The truth about "going backwards" to move forward in your business
[27:40] Practical strategies to overcome the fear of letting people down during your pivot

Here are the resources mentioned in the show:

Reinvention Season Private Podcast Series
The Art of Reinvention Program (Early Bird Pricing Available)
Your Year to Thrive Business Planning Program

Click here to review the show on Apple podcast or your favorite platform
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xo, Tracy Matthews

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Reinvention Season Private Podcast Series

Episode #516: A Big Change You Should Know About

Thu, 13 Feb 2025 04:00:00 -0800

In this powerful episode, I'm opening up about a major shift happening at Flourish & Thrive Academy and why creative expansion and reinvention are crucial for your brand's evolution. Drawing from my own journey through five business reinventions, I share why ignoring your creative calling can hold you back from achieving your full potential. If you're feeling the pull toward something bigger but aren't sure how to move forward without burning everything down, this episode is your guide to embracing change with confidence.

🎧 In this episode, you'll discover:

[2:15] Why "the magic you seek is in the work you're avoiding" and how this principle can transform your business
[7:20] My personal story of hitting rock bottom in NYC and how it led to my biggest breakthrough
[12:45] The critical difference between reinvention and starting over (and why it matters for your brand)
[15:30] How to recognize when you're ready for creative expansion and what to do next
[18:45] The three-step process to evolve your business while keeping your current momentum

Here are the resources mentioned in the show:

The Art of Reinvention Program (Early Bird Pricing Available)

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xo, Tracy Matthews

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Episode #515: Smart Tax Planning Strategies for Your Jewelry Business: Expert Tips to Save Money This Year

Thu, 06 Feb 2025 04:00:00 -0800

Let's talk about everyone's favorite topic (just kidding!) - taxes! I've brought my friend and financial expert Amanda Handquist onto the show to break down six brilliant tax strategies that could save you serious money this year. Whether you're still trying to figure out if you should be an LLC or S-Corp, or wondering if you can really write off your home office (hint: yes!), we're diving into all the details you need to know. Plus, I'm getting real about my own IRS audit experiences and sharing what I learned the hard way so you don't have to!

Here's what you'll learn in this value-packed episode:

[2:45] The must-know tax write-offs you might be missing (and yes, they're totally legit!)
[12:35] The real deal on when to level up from LLC to S-Corp (it's not as scary as you think)
[18:20] How to use the Augusta Rule to your advantage (this one's a game-changer for home-based businesses)
[22:15] Smart ways to get your family involved in your business (and save on taxes while doing it)
[27:40] Retirement planning strategies that help you keep more of your hard-earned money

Here are the resources mentioned in the show:

The Jewelry Brand Makeover Masterclass: flourishthriveacademy.com/makeover
Laying the Foundation Program: flourishthriveacademy.com/LTF

Connect with Amanda:

Website: www.fitwealthadvisors.com
Instagram: @thefitfinancial_

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xo, Tracy Matthews

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Episode #514: Your Website Copy and Brand Voice Messaging Makeover with Megan Kachigan

Tue, 28 Jan 2025 04:00:00 -0800

Are you ready to turn casual browsers into loyal, high-paying customers? In this episode, I sit down with copywriting expert Megan Kachigan to reveal how the right brand messaging can transform your jewelry business. We dive deep into why your website copy matters more than you think, how to tap into the emotional drivers that make people buy, and practical ways to make your brand voice stand out in a crowded market. Whether you're struggling with website conversions or just want to level up your brand messaging, this episode is packed with actionable strategies to help you connect with your dream clients.

🎧 In this episode, you'll discover:

[1:49] The power of emotional drivers in jewelry sales and why features alone don't sell
[7:20] How to conduct effective market research to understand your ideal client
[9:37] Essential website copy elements that convert browsers into buyers
[17:41] Smart ways to use AI in your copywriting (and when to avoid it)
[21:55] Practical tips for telling your brand story authentically

Here are the resources mentioned in the show:

The Jewelry Brand Makeover Masterclass: flourishthriveacademy.com/makeover
Laying the Foundation Program: flourishthriveacademy.com/LTF
Megan's Free Website Copy Audit: megankachigan.com/free-audit
Copy Critique Club: megankachigan.com/ccc
Copywriting For Coaches Podcast: Apple Podcasts Link

Connect With Megan:

Website: megankachigan.com
Instagram: @megankachigan

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xo, Tracy Matthews

Follow on Social:

Follow @iamtracymatthews on Instagram

Save your spot for the Jewelry Brand Makeover Bootcamp

Episode #513: 5 Ways to Upgrade Your Jewelry Brand to Grow Your Sales in 2025

Thu, 16 Jan 2025 04:00:00 -0800

If your jewelry sales aren't where you want them to be, you're probably thinking you need to work harder - but that's not the answer. In this episode, I share my proven 5-point audit system to help you identify what's holding your business back and create a strategic plan for growth.

Whether you're stuck at a sales plateau, struggling with inconsistent revenue, or just ready to take your successful brand to the next level, I'll walk you through exactly how to assess your audience, messaging, marketing, pricing, and energy to unlock predictable sales growth.

What You'll Learn:

[1:49] Why working harder isn't the answer to growing your jewelry business
[7:20] How to know if your brand needs a makeover (and what to do about it)
[9:37] The key metrics that reveal if you're truly connecting with your ideal customers
[15:56] Why many 6-figure jewelry brands still struggle to pay themselves
[19:53] How to audit your brand's energy and align it with your 2025 goals

Here are the resources mentioned in the show:

Laying The Foundation Program

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xo, Tracy Matthews

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Episode #512: Key Trends For Scaling Your Brand in 2025 – Ins and Outs Edition

Fri, 10 Jan 2025 02:00:00 -0800

2025 is calling, and it's time to leave outdated business practices behind! In this game-changing episode, I'm revealing the essential INs and OUTs for scaling your creative business this year. From authenticity-driven growth to strategic marketing moves, discover what's working now and what needs to go. Plus, learn why Pinterest traffic might be your secret weapon for organic growth in 2025.

Key Moments:

[05:30] The shift from faking it to authentic business growth - moving beyond the polished persona
[12:45] Why investing in yourself isn't optional and betting on your growth
[18:35] The rise of in-person masterminds and community building in 2025
[21:15] Marketing evolution: Why story-driven carousels are replacing single product photos
[27:40] The power of Pinterest for organic traffic growth and lead generation

Here are the resources mentioned in the show:

FREE MASTERCLASS: Transform your ideas into action - save your spot for "Your Best Year Yet"

FEATURED PROGRAM: Get my complete blueprint for business success in 2025 - Join Your Year to Thrive.

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
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If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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Episode #511: My Word of the Year Plus How to Choose One That Supports Your Vision

Fri, 03 Jan 2025 00:00:00 -0800

Ever feel stuck between million-dollar ideas and actual execution? In this powerful New Year episode, I'm sharing my personal journey through 2024's challenges and revealing how choosing "overflow" as my word for 2025 is shaping my vision for exponential growth. I dive deep into why creating a vibrant vision isn't just about business goals – it's about designing a life you love and letting your business support that dream. Whether you're ready for a complete reinvention or simply seeking clarity for the year ahead, this episode delivers actionable insights on turning your creative vision into reality.

In this episode, you'll discover:

[03:15] The unexpected truth about business transformation and why upgrades often feel painful before breakthrough
[12:30] How to create a vision that actually supports your life (not just your business)
[17:41] The crucial connection between emotional alignment and financial success
[25:20] Why simplifying your business model leads to sustainable growth
[42:15] My framework for creating a vibrant vision that transforms ideas into reality

Here are the resources mentioned in the show:

Save your spot for my FREE Masterclass "Your Best Year Yet!" : flourishthriveacademy.com/bestyearmasterclass

Join the ‘Your Year to Thrive’ Program: flourishthriveacademy.com/thrive

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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Episode #510: 10 Lessons I Learned in 2024 That I'm Bringing Into 2025

Tue, 31 Dec 2024 00:00:00 -0800

In this transformative episode, I'm sharing my most powerful business and personal growth lessons from 2024 that are completely reshaping how I'm approaching success in 2025. From my journey of embracing "hummingbird moments" to creating "boring money" strategies, these intimate insights will help you align your creative business with your true calling while maximizing your growth potential. If you're feeling stuck in your current business model or ready for reinvention like I was, these lessons will help you create a more intentional and profitable creative business in the new year.

🎯 Episode Highlights:

[1:49] The power of recognizing signs you're on the right path
[6:01] Why your mindfulness routine is non-negotiable for success
[12:01] How receiving compliments relates to receiving abundance
[17:41] The critical difference between willfulness and willingness
[24:54] Creating "boring money" systems for sustainable growth

Here are the resources mentioned in the show:

Your Year to Thrive Program: www.flourishthriveacademy.com/thrive
Wealthy Creative Audios: www.flourishthriveacademy.com/wealthy-creative-audios/
Free Masterclass: www.flourishthriveacademy.com/bestyearmasterclass
Join the waitlist for The Art of Reinvention Program: www.flourishthriveacademy.com/artofreinvention

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xo, Tracy Matthews

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Episode #509: 10 Questions to Ask Yourself to Create an Inspiring Vision for 2025

Tue, 24 Dec 2024 06:00:00 -0800

Ready to transform your scattered creative ideas into a strategic roadmap for 2025? In this powerful episode of Thrive by Design, I share 10 transformative questions from my Creative Vision Roadmap - Create Your 2025 Success Story - that will help you create an inspiring vision while avoiding burnout and overwhelm. Whether you're coming off a challenging 2024 or ready to level up your creative business, these thought-provoking prompts will help you align your business goals with your dream lifestyle.

In this episode, you’ll learn:

[2:45] Why 2024 was challenging for many small business owners and how to shift your mindset
[7:20] The power of creating a clear vision before strategic planning
[12:35] How letting go of what's not serving you creates space for growth
[16:50] Practical steps to redesign your business around your ideal lifestyle
[21:30] Creating a legacy through customer impact and business transformation

Here are the resources mentioned in the show:

Free Creative Vision Roadmap - Create Your 2025 Success Story : flourishthriveacademy.com/visionroadmap
Your Year to Thrive Program: flourishthriveacademy.com/thrive
Free Masterclass - Your Best Year Yet! flourishthriveacademy.com/bestyearmasterclass

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Select “Ratings and Reviews” and “Write a Review”
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xo, Tracy Matthews

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Episode #508: Too Much: A Guide to Breaking the Cycle of High Functioning Co-Dependency with Terri Cole

Thu, 19 Dec 2024 00:00:00 -0800

Are you the capable, high-achieving creative entrepreneur who's always solving everyone else's problems? Licensed psychotherapist Terri Cole reveals why this "high functioning codependency" might be creating an invisible ceiling in your business growth. Learn practical strategies for breaking free from over-functioning, setting healthy boundaries, and building a more sustainable creative business. Discover why being "great in a crisis" might actually be holding you back and how to transform your relationships without sacrificing your success.

In this episode, you'll discover:

[4:25] The surprising signs of high functioning codependency in creative entrepreneurs
[8:15] Why being everyone's problem solver is damaging your business growth
[12:30] How to break free from the auto-advice giving habit
[15:45] The unexpected connection between hyper-independence and business limitations
[21:10] Practical steps for setting boundaries without damaging relationships

Here are the resources mentioned in the show:

Get Terri's Book “Too Much: A Guide to Breaking the Cycle of High-Functioning Codependency:
Free HFC Toolkit
Join Terri's Membership

Connect with Terri:

Instagram: @terricole
Website: terricole.com
Podcast: The Terry Cole Show

Special Offers:

FREE MASTERCLASS: Your Best Year Yet!: Turn Your Abundant Ideas Into a Simple to Execute Business Plan That Supports Your Dream Life (Without the Overwhelm or Burnout)! Watch now: flourishthriveacademy.com/bestyearmasterclass
Your Year to Thrive Program: flourishthriveacademy.com/thrive

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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Episode #507: Energetic Evaluation to Leave What Isn't Working Behind in 2024

Tue, 10 Dec 2024 00:00:00 -0800

How’s your energy, M’dear? More importantly, is your current energetic vibe aligned with the version of you that you want to bring into 2025? If not, it might be time for an energy evaluation. Your energy is the frequency that will attract or detract from the goals you’re calling for. In this powerful episode, I share how to identify energy drains, release what isn't serving you, and align your business with your highest vibration.

🎯 Episode Highlights:

[1:49] The #1 reason your big ideas aren't materializing (and how to change that)
[7:20] How to identify and release energy-draining activities from your business
[15:56] Why cluttered spaces create cluttered results in your business
[19:53] Practical steps to raise your vibration and realign your business
[24:54] Essential boundary-setting techniques for creative entrepreneurs

Here are the Resources mentioned on the Show:

Your Year to Thrive Program: flourishthriveacademy.com/thrive
Your Best Year Yet Masterclass: Turn Your Abundant Ideas Into a Simple to Execute Business Plan That Supports Your Dream Life (Without the Overwhelm or Burnout)! flourishthriveacademy.com/bestyearmasterclass
The Art of Reinvention Program Waitlist: DM @tracymatthewsny to join the Waitlist

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If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Social:

#JewelryBusiness #CreativeEntrepreneur #BusinessPlanning #EnergeticAlignment #BusinessSuccess #JewelryDesigner #2025Planning

Episode #506: The Key to More Creativity, Abundance, and Flow with Cathy Heller

Tue, 03 Dec 2024 09:00:00 -0800

I heard something once: if you don’t even know how to receive a compliment, how do you expect to receive abundance or sales in your business?

This blew my mind because so many people are blocking their ability to receive - even a compliment, no less great financial success in their business.

Enter Cathy Heller, my brilliant friend who is an expert on receiving abundance by turning your frequency dial up to the frequency of whatever you desire. She just wrote a “future” bestseller called Abundant Ever After: Tools For Creating a Life of Prosperity and Ease.

We had a fantastic conversation about how creative entrepreneurs can tap into their natural abundance and flow. Discover why manifestation isn't about attraction but receptivity, and learn practical techniques to unlock your creative potential while building a thriving business.

Key moments from this episode:

[1:48] How the law of receptivity differs from the law of attraction
[6:01] Understanding flow state and how to access it naturally
[17:41] Why emotional well-being directly impacts your financial success
[31:56] Breaking free from toxic mindsets and limiting beliefs
[48:30] Practical exercises for maintaining creative flow

Here are the resources mentioned in the show:

Abundant Ever After by Cathy Heller: https://cathyheller.com/book
Your Best Year Yet Masterclass: Turn Your Abundant Ideas Into a Simple to Execute Business Plan That Supports Your Dream Life (Without the Overwhelm or Burnout)!
flourishthriveacademy.com/bestyearmasterclass
Your Year to Thrive Course: flourishthriveacademy.com/thrive

Connect with Cathy:

Instagram: @cathyheller
Podcast: Abundant Ever After
Website: cathyheller.com

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xo, Tracy Matthews

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Episode #505: Make 2025 Your Year to Thrive! Here's How

Tue, 03 Dec 2024 08:00:00 -0800

What if creating your business plan for 2025 was actually fun and inspiring?

Well, it can be!

If you need help to turn your creative vision into a profitable business strategy with an executable business plan, you're not alone. When I started my business, I wrote a 35-page business plan that took months to complete.

Guess what? I never looked at it again. Why? Because it was complicated and uninspiring!

In today’s episode of Thrive by Design, I break down my step-by-step annual planning process into SIX actionable steps.

🎧 In this episode, you'll discover:

[2:15] Why traditional business planning often fails creative entrepreneurs
[4:30] The complete EVOLVE methodology breakdown for strategic growth
[7:45] How to create a vision that drives both profit and fulfillment
[10:20] Practical steps to upgrade your business identity and overcome limiting beliefs
[12:55] Key metrics to track for inevitable success in 2025

Here are the resources mentioned in the show:

Your Year to Thrive Program: flourishthriveacademy.com/thrive
Save your seat for the Masterclass - Your Best Year Yet!: Turn Your Abundant Ideas Into a Simple to Execute Business Plan That Supports Your Dream Life (Without the Overwhelm or Burnout)!
flourishthriveacademy.com/bestyearmasterclass

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5-star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Social:

#JewelryBusiness #CreativeEntrepreneur #BusinessPlanning #2025Planning #SmallBusinessSuccess

Episode #504: Something Amazing is About to Happen with Peter Kell

Tue, 26 Nov 2024 00:00:00 -0800

Transform your entrepreneurial journey through the power of manifestation and identity shifts! Join me as I talk with serial entrepreneur Peter Kell, who turned 7 failed businesses into $110M+ in sales through a revolutionary approach to spiritual laws and success mindset. Discover how shifting from a "struggling entrepreneur" to embodying your successful future self can revolutionize your jewelry business. Peter shares his powerful journaling method, manifestation techniques, and a fresh interpretation of ancient wisdom that will change how you approach business growth.

🎯 Episode Highlights:
[05:12] The identity shift that changed everything
[12:35] Understanding spiritual laws for business success
[25:30] A game-changing interpretation of the 10 Commandments
[32:15] The Something Amazing Journal Method revealed
[38:20] Daily practices for maintaining abundance consciousness

Resources Mentioned:

Get Peter's book "Something Amazing is About to Happen"
Try Genius.ai for content creation: https://genius.ai
Shop Something Amazing clothing: https://somethingamazing.co

🎁 Special Offers:

FREE Sales on Repeat Private Podcast: https://www.flourishthriveacademy.com/secretpodcast/
Train Your Customers to Buy Online (50% off): https://www.flourishthriveacademy.com/tyc/

Connect with Peter:

Instagram: @PeterKell
Website: https://peterkell.com

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If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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Episode #503: What's Working Now on Instagram to Grow Your Audience and Sales with Keisha Leilani

Wed, 20 Nov 2024 00:00:00 -0800

Ready to transform your jewelry brand's Instagram presence? In this game-changing episode, Instagram growth expert Keisha Leilani reveals how she organically grew from 0 to 55,000 followers and shares the exact strategies working NOW on Instagram. Learn the three types of content every jewelry brand needs, discover Instagram's newest engagement-boosting features, and get actionable tips for turning followers into buyers - all without spending hours on the app.

🎯 Episode Highlights:

[3:15] How Keisha built a 55K+ following with zero paid ads
[12:01] The three-content framework that drives engagement and sales
[19:53] Story hooks that make followers stop scrolling and buy
[24:54] Instagram's latest features you need to start using today
[31:56] Time-saving strategies to boost engagement without burnout

Here are the resources mentioned in the show:

Connect with Keisha on Instagram @keisha_leilani

FREE RESOURCE: Download "Sales on Repeat" - our new private podcast series designed to help jewelry brands attract high-quality buyers and build customer loyalty. Get it at flourishthriveacademy.com/secretpodcast

SPECIAL OFFER: Transform your website into a sales machine with our Train Your Customers to Buy Online program - now 50% off for Black Friday! Visit flourishthriveacademy.com/tyc

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5-star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
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If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Social:

(Haven’t read it yet? Buy it here)

Episode #502: How to Pitch Jewelry Gift Guides - It's Not Too Late! with Gloria Chou

Thu, 14 Nov 2024 03:00:00 -0800

Want to get your jewelry featured in top gift guides without spending thousands on PR? Award-winning PR strategist Gloria Chou reveals her proven CPR method for pitching gift guides that actually get responses. Learn why you don't need a massive following or previous press coverage to land features in major publications, plus discover how to find the right editors and build lasting media relationships that lead to repeat coverage.

In this episode, you'll learn:

• [2:15] Why your Instagram following doesn't matter (and what editors really care about)

• [5:30] The exact formula for writing pitches that get opened and read

• [12:45] How to find editors' contact information for free

• [18:20] The right way to follow up without being annoying

• [25:40] Understanding affiliate links and modern PR opportunities

Resources Mentioned:

• Google News Alerts - google.com/alerts

• Help a Reporter Out (HARO) - helpareporter.com

• Mail Track for Gmail - mailtrack.io

• Follow #journorequest on X (Twitter) and LinkedIn

• Sub Stack Newsletter Writers:

- Trae Bodge - traebodge.substack.com

- Aly Walansky - alywalansky.substack.com

Sponsored By:

Transform occasional buyers into devoted collectors with our FREE Sales on Repeat private podcast series. Get instant access at flourishthriveacademy.com/secretpodcast

Transform your in-person jewelry sales into a thriving online business with our Train Your Customers to Buy Online Home Study program. Learn more at flourishthriveacademy.com/TYC

Connect with Gloria:

Website: gloriachoupr.com

Instagram: @gloriachoupr

Free PR Masterclass: gloriachoupr.com/masterclass

Connect with Tracy:

Instagram: @tracymatthewsny

Facebook: @FlourishThriveAcademy

TikTok: @flourish_thrive

Buy The Desired Brand Effect: desiredbrandeffect.com

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Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

Episode #501: Desired Brand Effect Book Turns Three + Your Desired Sharing Proposition

Thu, 07 Nov 2024 07:05:00 -0800

I published the Desired Brand Effect 3 years ago this week, and thanks to you it not only became a bestseller - but helped many jewelry brands finally find their brand voice and raise themselves above the competition.

One common request I get is for a workbook that goes along with the book and makes it easier to implement all the life-changing advice.

So today I’m happy to announce the Desired Sharing Proposition Brand Guidelines.

Today’s podcast episode is all about what you need to know to create your Desired Brand Effect, fill out your Brand Guidelines, and start making those sales!

In this episode, you’ll learn:

[01:04] 3-Year Bestselling Book Anniversary + Desired Brand Effect Guide
[03:00] Why I wrote the Desired Brand Effect
[04:08] Stand out and create raving fans with your Desired Sharing Proposition - Your USP on 🔥
[07:57] Core Crossover Values - Communicate how your business’s core values align with your customers’
[10:11] Accountability - Eliminate excuses and take responsibility for your business’s success
[12:50] Your Brand Story - Making your customers the focus of your story
[14:54] Emotional connection - what makes jewelry customers buy more
[16:07] Visual Identity - how your band creates an experience for your customer
[18:20] Brand Alignment - what separates the brands that work from the brands that don’t
[24:52] Dive Deeper - ways to really get to know your customers and what they are looking for
[28:51] Common branding mistakes to avoid
[29:41] Quick wins you can implement today

Here are the resources mentioned in the show:

Buy My Bestselling Book: The Desired Brand Effect (3-Year Anniversary!)

Buy the Desired Sharing Proposition Brand Guidelines.

Subscribe to my ‘Sales on Repeat' Private Podcast

Click here to review the show on Apple podcast or your favorite platform

Select “Ratings and Reviews” and “Write a Review”

Episode #500: Your Setback is Fuel For Your Comeback!

Tue, 29 Oct 2024 03:59:00 -0700

500 Episodes!

Wow - what a milestone! Whether you’ve been with me from the beginning or joined somewhere along the way - I want to thank you for joining me every week, putting in your earbuds, and going on this adventure together!

To celebrate - this episode is all about reinventing ourselves.

We all grow and go through changes in our lives - and often the most troubling times are the ones that push us through to the next level.

This really hit home for me as I was listening to Amanda Francis, and she said a line I’ll never forget: “Your setback is your comeback.”

In today’s episode - I’ll be exploring what that sentence means to me - and how you can use its wisdom to embrace the hard times in your life and become the person you are meant to be!

Here’s what’s in this episode:

[0:00] I’m giving you the same process that has helped me make millions
[1:54] Your Setback is Your Comeback + 500 Episodes!!
[3:36] The secret I’ve been hiding for 5 years
[7:36] The future of Flourish & Thrive and what it means for you
[11:50] Join the JMC, get the beta price forever, and receive other exclusive bonuses and discounts
[12:58] 2 personal setbacks that led to who I am today
[16:23] What are your setbacks trying to tell you?
[21:08] Letting creativity bloom in your life
[23:18] Making a comeback plan
[26:14] Leveraging your setback lessons
[28:28] A friendly reminder: find a supportive community
[29:44] Embrace the journey and celebrate with me

Here are the resources mentioned in the show:

Connect with Tracy on Instagram!

Buy Gloci - supports healthy gut and glowing skin

Get the Holiday Sales Machine Marketing + Holiday Content Bundle

5-Step Holiday Sales Masterclass

Join our JMC Holiday Sales Challenges TODAY!

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”

Episode #499: Higher Self Habits with Alessia Citro

Mon, 21 Oct 2024 21:00:00 -0700

“Am I willing to consider that I am the type of person who can be a wildly successful entrepreneur?”

That question is the first step to building the bridge of belief that will take you from who you are now to the woman you want to be.

In today’s episode, Alessia Citro breaks down the process of building Higher-Self Habits starting from building a belief bridge that you can succeed to actualizing that belief using her 5-step Framework for Building Higher-Self Habits.

This episode’s rundown:

[00:00] Intro
[00:42] 5-Step Holiday Sales Masterclass
[02:03] Introducing Alicia
[04:05] Holiday Content Marketing Bundle
[04:59] From Big Tech Corporate Dropout to Self-Made Entrepreneur
[11:37] Finding Consistency by Developing Habits: Leaving the boom and bust cycle
[13:26] Giving birth to a book: the pregnancy of book writing
[15:46] Reaching your Higher Self: Creating a New Identity
[19:21] A 5-step framework for Building Higher-Self Habits
[22:45] Mitigating Negative Thought Patterns and Maximizing your Potential
[32:01] Being Open to Becoming More
[34:26] Self-Publishing Your Own book
[36:32] Finding balance in business: Creativity, Chaos, Order, and Integration
[43:02] Designing Habits that Work: A.C.T.S
[48:58] Make your own Audiobook
[49:45] Join the JMC Holiday Sales Challenges

Here are the resources mentioned in the show:

Follow Alessia on Instagram!

Buy Alessia’s Book: Higher Self Habits

Get the Holiday Sales Machine Marketing + Holiday Content Bundle

5-Step Holiday Sales Masterclass

Join our JMC Holiday Sales Challenges TODAY!

Click here to review the show on Apple podcast or your

Episode #498: 5 Ways to Increase Your Order Value During Your Black Friday Promotion

Tue, 15 Oct 2024 03:32:00 -0700

Marketing is hard work. It takes a lot of time and energy to acquire a new customer.

And while we wish every customer would become a repeat customer, many just buy once and are never seen again.

So what if, instead of putting in a lot more work to acquire another customer, you put in a little more to get a newly acquired customer to spend even more with you than they originally planned?

I’m talking about increasing your Average Order Value (AOV).

In today’s episode - I share with you 5 Ways to increase your AOV and make a lot more money with only a bit more work.

This episode’s rundown:

[00:00] My big move!
[02:18] Strategies to increase your Average Order Value (AOV)
[03:34] Get our Holiday Marketing and Content Bundle with insane FREE bonuses
[05:31] Hummingbird Rising: Your setback is your comeback
[08:12] Sell 20% more product to each customer on average
[11:08] Create a win-win between you and the customer
[14:29] Add value and charge more without increasing costs *much*
[16:11] Give a shopping experience
[18:20] Get your customers to buy now and fall in love with the item
[20:23] Make it easy on yourself - let us help you
[21:22] Give us feedback and spread the word!

Here are the resources mentioned in the show:

Join the Holiday Sales Challenge

The Holiday Sales Machine Marketing + Content Bundle

Click here to review the show on Apple podcast or your favorite platform

Select “Ratings and Reviews” and “Write a Review”

Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

5-Step Holiday Sales Playbook Masterclass

Episode #497: How to Navigate Your Jewelry Business During Tough Times – Holiday Edition

Tue, 08 Oct 2024 08:35:00 -0700

If I could solve one business problem for you - what would it be?

That’s what Chelsea and I offered our latest 2-day live mastermind attendees who paid $1997 to attend. And you’re in luck - because we recorded a full hour of AMA where Chelsea and I solved their biggest business problems.

Get the inside scoop on similar Jewelry businesses to yours and hear our solutions to their biggest business problems.

In this jam-packed hour you’ll hear questions and answers for:

How to make buying from you so easy that your customers can’t help themselves
Give your customers an experience they will remember and come back for again and again
Turn your most loyal customers into brand ambassadors and affiliates
What to automate and outsource - and what to do yourself
And much, much more.

Solutions Given:

[00:00] Recapping our latest live mastermind event
[2:09] The JMC: learn Holiday Promotion Strategies and get accountability
[3:08] The 5-Step Holiday Sales Playbook: get the same playbook I use to train my top-tier brands
[04:19, 29:36] Marketing in hard times: how to sell ethically when your customers may be struggling financially
[08:08, 28:16, 48:39] More than just a customer: what to do to make your customers feel special
[10:05, 23:15] Serving your customers: sell more by making it easy
[13:00] Email marketing: what happens if my customers unsubscribe?
[15:50] CRM: how do I keep track of all my customers’ life events (like anniversaries)?
[20:41, 27:33] Automating personalized recommendations: show your customers just what they want to see without spending all your time doing it
[31:05, 54:40] Affiliates, ambassadors, and loyalty programs: how to set up and manage them
[40:23, 47:38] Automating, Outsourcing, and Migrating: which parts of your business you should handle, which parts you should use technology for, and what you should outsource. Also, how to switch from one platform to another with minimal headaches.
[42:30] AI marketing: can I use AI to attract my ideal customers?
[50:57] Legal: Can I “poach” customers from other platforms?
[58:55] Holiday Content Creation Strategy: 30-day marketing & revenue challenges to make this holiday season your highest grossing ever!
[59:37] What’s working right now to give you great results this Holiday Season

Here are the resources mentioned in the show:

Episode #496: 5-Step Holiday Planning Process Every Jewelry Brand Needs to Execute Now

Tue, 01 Oct 2024 21:00:00 -0700

I know you’re probably swamped this time of year with the holidays right around the corner.

It’s easy to lose sight of your goals and get distracted - both professionally and personally - with all the distractions this time of year presents us with.

Don’t worry - I’ve got your back!

In today’s Thrive By Design episode - I give you my 5-Step Holiday Planning Process that has helped me make millions of dollars in sales and is what I teach the top-tier brands I coach to help them increase their holiday sales year over year.

This episode’s rundown:

[00:00] Get my 5-step holiday sales playbook masterclass - for free
[04:16] Join my upcoming masterminds for 6-7-figure business owners
[06:19] Develop your holiday content strategy using my 5-step Holiday Planning process
[06:41] Identify your vision and turn it into goals
[08:59] Create a strategy that supports your vision
[10:39] Break down your strategy into tactics
[12:21] Execute your RGAs - Hannah’s story
[14:25] Break free from your limiting beliefs with a sales mindset
[19:21] Going all in: 7-figures in the rural midwest - Lindsey’s Story
[22:27] You’re invited to join the 30-day Holiday Sales Challenge in the JMC

Here are the resources mentioned in the show:

30-Day Holiday Marketing Challenge in the Jewelry Marketing Collective

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Save your seat for Callan’s FREE AI Masterclass!

Episode #495: How to Use AI Tools to Pitch Holiday Publicity (and a lot more) with Callan Faulkner

Tue, 24 Sep 2024 01:45:00 -0700

Managing a business can take so much time.

Whether you have a team of employees or have to do everything yourself - managing your business probably takes more time than you’d like.

Today’s guest Callan Faulkner is an expert on streamlining businesses' operations to maximize their efficiency and productivity.

And if you put into practice her advice - you’ll find yourself getting back hours if not whole days every week.

This episode’s rundown:

[00:00] Intro & introducing Callan Faulkner
[04:35] Using AI to make businesses efficient
[09:26] AI for web search (hint: do the polar OPPOSITE of Google search)
[14:05] Don’t get mistaken for AI: use Claude - the most human-sounding AI model
[16:54] Research with confidence: use Perplexity
[20:01] Write pitches for PR using Claude
[23:24] Why you should spend time training AI (it’s not that hard once you know what “training” really means)
[25:31] Make your own CLIFF notes - Notebook LM - reads your pick of 50 books in seconds
[28:15] The best way to learn AI to streamline your business
[35:26] Latest Updates and Big Changes

Here are the resources mentioned in the show:

Join JMC's 30-day Holiday Marketing Strategy Challenge for October

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Phil’s website - Creative Launch

Follow Flour

Episode #494: How to Create User Generated Content Viral Videos With Phil Vilk

Mon, 16 Sep 2024 21:00:00 -0700

“I feel like I spend more time on content creation than making Jewelry.”

If that line resonated with you - you’re not alone.

Creatives often reach out to me expressing that they want to spend more time working on their Jewelry instead of writing, editing, and producing their own marketing content.

I heard you loud and clear - so I reached out to Phil Vilk, an agency owner who specializes in marketing with User Generated Content - using your customers instead of yourself for content creation.

In this episode, you’ll learn:

[0:00] Latest news and announcements
[03:23] How Phil went from hating agencies to starting one himself
[06:44] What should the customer say to create the best testimonial?
[08:38] The ethics and legality of incentivizing customers for testimonials.
[09:40] How much should you budget to pay for customer reviews?
[12:49] Using JotForm to get the videos, display terms & conditions, and turn reviewers into affiliates
[15:00] The 7 elements of a good customer testimonial (including the 1 thing that should Never be in a testimonial)
[16:54] Optimal length for a user-generated video
[17:41] How do you prep someone to do an unboxing video?
[19:02] Editing testimonial videos & compilations
[22:07] Scoring customer testimonials and determining compensation
[24:05] Advertising strategies if you don’t have the budget to hire an agency
[27:14] What it’s like to work with Phil & how to connect with him

Here are the resources mentioned in the show:

Follow Phil on Instagram

Laying the Foundation - Enroll now (final cohort)

Magnetic Marketing Masterclass - Watch on Demand for free

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscrib

Episode #493: How 5 Designers Grew to High Sale Months – Must Listen

Thu, 12 Sep 2024 06:31:00 -0700

How much ROI can you get in ONE year by investing in yourself?

Today is a very special episode of Thrive By Design - because I have a panel of women who have all become successful Jewelry business owners in their own right.

What they all have in common is that they decided to invest in our Laying The Foundation program, listened to our coaches, worked hard, and achieved amazing results.

The panel discussion rundown:

[0:00] [News & Announcements / Intro]
[4:58] Meet the Panelists and discover the biggest mindset hurdle they overcame
[17:12] Erin’s journey from $18k a year to $19k in one month
[22:36] Wanda’s business restructuring over the past year and finding clarity about her dream clients
[26:00] Lara Miller - breaking through her block, gaining confidence in her pricing, and rebranding her business
[30:21] Dawn - her side of the story coaching Laura through her block and her philosophy on coaching
[34:45] Laura Stamper - Making back $10k in business investment by end of Q1 - realizing her limitations, outsourcing her weaknesses and playing to her strengths.
[42:33] Lindsey - from $13k / year to six figures in 4 years
[47:35] Panel Question: “Did you have any hesitations about joining Laying the Foundation - and what would you say to someone who is on the fence?”
[1:04:31] Invitation to join LTF - and how to contact me with any questions you may have.

Here are the resources mentioned in the show:

Ask Tracy A Question About LTF

Magnetic Marketing Masterclass

Guest (Instagram)	Website
Erin Kandoll	Twisted Ginger Jewelry
Lindsey Kirk	Lindsey the Ladysmith
Laura Stamper	Laura Stamper Designs
Lara Miller	The Charmed Rabbit
Wanda Nichols	VANDA Inspired

Episode #492: 4 Ways to Create More Magnetic Marketing This Holiday Season

Mon, 09 Sep 2024 21:00:00 -0700

Make this your highest revenue holiday season ever!

It may only be September - but the holidays are almost here.

And for Jewelers - this is our busiest time of the year.

Don’t waste the holiday season chasing after clients - instead draw them to you so you can focus on what you do best: crafting amazing Jewelry.

In this episode - I cover how to become a magnetic marketer that attracts your ideal clients using the Desired Brand Effect™ methodology in my book.

The rundown:

[0:00] Latest News and Announcements
[1:25] Introduction: Become a magnetic marketer who draws your ideal clients in
[3:24] Understanding a Jewelry customer’s desire and why you need to connect with them on a personal level
[08:06] Setting your brand apart from your competitors - listing features is not enough and what you should mention instead
[9:52] What you might find out when you go deeper than your ideal client and that could CHANGE EVERYTHING
[14:19] Transform your gemstones into timeless memories and unforgettable experiences
[20:58] Different customers reside on different social platforms - where to go to find the customers you want
[22:09] Take advantage of the different stages of holiday shopping by prepping your offers and collections to match each stage
[25:28] Conclusion: Putting it all together

Here are the resources mentioned in the show:

Magnetic Marketing Masterclass

VIP Upgrade

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Select “Ratings and Reviews” and “Write a Review”
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xo, Tracy Matthews

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4-Step Magnetic Marketing System Masterclass

Episode #491: A Brave Move to Follow Her Artistic Dreams With Nicole Fedele

Wed, 04 Sep 2024 05:16:00 -0700

Would you have the courage to change cities to follow your dream?

Today’s guest Nicole Fedele - a recent Laying the Foundation graduate - did just that.

Nicole lived in one of the biggest cities in the world - NYC - that has everything an artist could possibly want - and yet she left to find somewhere that would fit her even better.

And today - she shares why she made such a brave choice.

In this episode, we cover:

[00:00] Latest News & Announcements
[01:50] Breaking Free: From the Corporate World to Painting
[05:37] Nicole’s Creative Process
[07:27] Painting with Metal
[09:21] The Big Move: Changing cities to find a community
[11:29] All or nothing: Upgrading to VIP
[14:02] Almost backing out - seeing a Sign to continue
[18:51] 1-1 mentorship: receiving clarity & focus
[20:54] Finding & Charging Dream Clients
[22:50] Developing the businesswoman mindset
[23:59] Making a connection and finding a community
[26:47] Nicole’s advice to new business owners about Laying the Foundation

Here are the resources mentioned in the show:

Follow Nicole on Instagram!

Nicole’s Website

VIP Upgrade

Click here to review the show on Apple podcast or your favorite platform

Select “Ratings and Reviews” and “Write a Review”

Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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Episode #490: Going Against Her Culture and Landing a Today Show Segment with Marion Gaude

Wed, 28 Aug 2024 21:00:00 -0700

Today’s Thrive By Design guest Marion Gaude has an amazing story of how she ended up as a surprise guest talking jewelry on one of the US’s top television programs the Today Show during the Paris Olympics - a story you won’t want to miss.

Marion Gaude is a Jewelry business owner based in France. Her unique Jewelry contains gemstones sourced from India and she has a partnership with Le Bon Marchet - a high-end French department store nearing 200 years old.

In this episode, we cover:

[0:00] Jewelry Brand Makeover Bootcamp
[1:35] Introducing Marion Gaude
[3:38] Escaping her “Golden Prison” to reconnecting with her childhood
[11:01] Sourcing gemstones from India
[12:52] From Inspiration to Completed Collection
[16:09] Showcasing Jewelry on the Today’s Show during the Olympics
[25:34] Partnering with Le Bon Marchet
[27:21] Why did Marion take Laying the Foundation (LTF)?
[31:11] What was Marion’s favorite part of LTF?
[32:43] How did she justify the investment?
[34:07] Marion’s advice to listeners considering Laying the Foundation.

Here are the resources mentioned in the show:

Follow Marion on Instagram!

Check out Marion’s Jewelry Brand Atelier Siméon

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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Follow Laura Stamper on Instagram!

Episode #489: From Hitting Rock Bottom to Her BEST Year Yet with Laura Stamper

Tue, 27 Aug 2024 04:26:00 -0700

What would you do if you lost everything?

That happened to today’s guest Laura Stamper.

In just 3 months - she lost everything. Her husband, her house, and her art studio.

But Laura didn’t let that stop her.

She invested in herself and her business - and her business grew 7x❗when compared with the same quarter as last year.

And she credits the coaches at F&TA for giving her two big pieces of advice that made it possible.

[0:00] Latest News and Announcements
[1:43] Who is Laura?
[4:55] How Laura lost everything
[12:07] Overcoming indecision and turning her life around
[16:05] The case for selling wholesale: hourly rate
[19:07] Investing in her business: 3x ROI in just one year
[23:06] The biggest factor to growing her business: email marketing
[27:58] What’s it like working with the coaches at Flourish & Thrive?
[31:57] What are the biggest changes coaching made for your business?
[34:02] Specific sales growth quarter-by-quarter
[35:20] Laura’s advice to YOU

Here are the resources mentioned in the show:

Laura Stamper’s Website

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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Episode #488: Why Your Marketing Isn't Making Sales – It's not what you think!

Wed, 21 Aug 2024 21:00:00 -0700

Do you ever feel like the wrong people are buying from you?

Many of my students come to me with a vision of their dream customer.

The problem?

The only people buying their Jewelry are outside their target demographic.

And worse - this misalignment results in low sales.

These students don’t understand why their marketing seems to be attracting the wrong people.

In today’s episode - I cover aligning your marketing so that it attracts your dream client and increases your sales.

In this episode, I cover:

[0:00] Latest News and Announcements
[5:32] Identifying your ideal client
[14:10] Why most Jewelry lines repel your dream client - and which attract them
[18:16] Aligning your brand’s story & messaging to your ideal customer
[21:27] The social media strategies that discourage engagement - and what to do instead
[26:04] Picking photography models that resonate with your dream customer
[29:05] Email marketing strategies that nurture email leads to conversion

Here are the resources mentioned in the show:

Jewelry Brand Makeover Bootcamp (September 3-6, 2024)

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
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If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Sunstone Permanent Jewelry Welders

Episode #487: How to Add Permanent Jewelry To Your Business For Holiday With Ashley Donnell

Thu, 15 Aug 2024 08:33:00 -0700

Are you interested in offering a new jewelry service that has a relatively low investement to get started, high margins, and a myriad of ways to diferentiate yourself?

In today’s episode, Ashely - owner and founder of The Babe Standard, an accessories business based in Kansas City - shares how offering permanent jewelry can completely change a Jewelry Business Owner’s business model - and lead to higher margins and profits with a relatively low starting investment.

In this episode, you’ll learn:

[0:00] Latest News & Announcements
[6:10] Ashley’s Journey to Selling Permanent Jewelry
[11:51] What are the obstacles?
[16:08] Repeat customers & adding value
[19:15] Getting started
[20:03] Marketing permanent jewelry
[20:50] Differentiating yourself
[22:45] Justifying your pricing
[24:10] Offering warranties
[26:30] Getting Positive Online Reviews

Here are the resources mentioned in the show:

The Babe Standard

Desired Brand Effect Mastermind Experience: Scottsdale, AZ September 17th and 18th

Click here to review the show on Apple podcast or your favorite platform

Select “Ratings and Reviews” and “Write a Review”

Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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Desired Brand Effect Mastermind Experience: Scottsdale, AZ September 17th and 18th (THIS WEEKEND)

Episode #486: Key Takeaways From Powerhouse Women + My Mastermind Weekend

Wed, 14 Aug 2024 08:06:00 -0700

One of the biggest mistakes I see creatives and business owners make is trying to do everything on their own.

I attribute many of my recent successes to getting in the room with powerful people - networking, learning from, and making friends with other successful business owners.

In today’s episode - I share my key takeaways from a mastermind I attended last week.

This episode’s rundown:

[0:00] Latest News & Announcements
[4:15] Getting in the room with powerful people
[14:28] Clarity & Stillness
[16:19]] Unfrazzling your business
[17:44] Deciding to Transform
[20:24] Seasons of Business
[22:39] The 6 Pillars of Wealth
[24:27] Don’t let the “no’s” keep you from knowing
[28:08] The power of being with powerful people

Here are the resources mentioned in the show:

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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Book a Session with Paula

Episode #485: Unmask Yourself With Paula Owen

Wed, 07 Aug 2024 08:58:00 -0700

Do you feel like you wear a mask as you go through life?

In today’s Thrive By Design podcast episode, meet Paula Owen - a photographer who has the special ability to see the different masks that people put on…

And help take them off.

She does this in a process she calls - appropriately enough - unmasking.

If you feel like you wear masks so often in your life that you no longer know who you are underneath - this is an episode you won’t want to miss!

In this episode:

[0:00] Latest News & Announcements
[4:00] Introducing Paula
[5:00] How Tracy & Paula met & Unblocking compliments
[7:50] Tracy’s Masks
[12:42] When Paula discovered her gift
[21:14] Spiritual Shorthand
[23:18] Childhood & Self-Forgiveness
[27:05] Tracy’s Real-time Unmasking
[31:21] How Unmaking Changes Photography
[34:43] Unmask Yourself

Here are the resources mentioned in the show:

Follow Paula on Instagram!

5-step Jewelry Sales Playbook

Buy my book: The Desired Brand Effect

Desired Brand Effect Mastermind Retreat

Click here to review the show on Apple podcast or your favorite platform

Select “Ratings and Reviews” and “Write a Review”

Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Pre-order the Light Work Book

Episode #484: Light Work in Action: How Spiritual Principles Transform Your Business with Jessica Zweig

Fri, 02 Aug 2024 11:04:00 -0700

Reclaim Your Feminine Power, Live Your Cosmic Truth, and Illuminate the World

It’s easy to get lost in the daily business grind.

But isn’t there more to business than that?

In Today’s Thrive By Design Podcast - Jessica Zweig - a successful female business owner and personal branding expert - argues that there is so much more to business than just work, work, work.

This episode’s rundown:

[0:00] Announcements and Introducing Jessica
[5:25] Tracy & Jessica vibe together
[7:28] How Jessica built and sold her business
[14:06] Why Jessica wrote her new book
[18:54] Spiritual Principles for Leadership
[23:45] Your Invitation to unlock your Light
[25:45] Feminine Leadership
[32:34] Your most important takeaway

Here are the resources mentioned in the show:

Follow Jessica Zweig on Instagram

Free Masterclass: The Five-step Jewelry Sales Playbook

Click here to review the show on Apple podcast or your favorite platform

Select “Ratings and Reviews” and “Write a Review”

Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Free Masterclass: The Five-step Jewelry Sales Playbook

Episode #483: How to Optimize Your IG Bio Pinned Posts to Grow Your Sales

Tue, 30 Jul 2024 12:24:00 -0700

Your IG Bio is one of your most powerful tools for raising your brand’s awareness and gathering leads.

In today’s Thrive By Design episode - I show you exactly what you need to put in your Instagram Bio to raise awareness of your brand, gather leads, and build trust.

And the best part is - once you’ve set up your IG bio - it works for you 24/7!

In this episode, I cover:

[0:00] F&TA: Latest News and Upcoming Events
[2:54] Your IG Bio - an often wasted space
[5:14] The 3 pinned posts your IG Bio needs
[5:55] Pinned post #1: Introducing yourself
[10:19] Pinned post #2: Providing value and getting leads
[12:22] Pinned post #3: Building Trust

Here are the resources mentioned in the show:

The Jewelry Marketing Collective (Open for enrollment)

Desired Brand Mastermind Retreat

Click here to review the show on Apple podcast or your favorite platform

Select “Ratings and Reviews” and “Write a Review”

Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Free Masterclass: The Five-step Jewelry Sales Playbook

Episode #482: How to Use Etsy To Acquire New Customers with Monica Little

Thu, 25 Jul 2024 09:14:00 -0700

If you’ve been selling Jewelry for awhile, you probably have an opinion on Etsy.

Special guest Monica Little - a Hand-made product business coach who has sold over $100k on Etsy - says it is possible to get started today on Etsy, stand out even as a new seller, and sell high-priced items worth hundreds of dollars.

And today she shares with us the same advice she gives her coaching students on how to use Etsy to sell their products:

[0:56] Monica’s story: from 9-5 to successful business owner and later coach
[3:41] Why Etsy is an excellent source of supplementary income
[5:38] Getting started and standing out
[8:22] Avoiding common mistakes
[11:53] Getting found: Product naming
[15:13] Building Trust: Reviews
[17:25] Developing a Profitable Ad Strategy
[24:00] Converting Etsy Shoppers into Loyal Customers

Here are the resources mentioned in the show:

Monica Little's Website

Follow Monica Little on Instagram!

Follow Monica Little On Facebook!

The Jewelry Marketing Collective (Open for enrollment)

Desired Brand Mastermind Retreat

Click here to review the show on Apple podcast or your favorite platform

Select “Ratings and Reviews” and “Write a Review”

Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Foll

Episode #481: Rising Fine Metal Costs? Here's How to Handle Pricing!

Thu, 18 Jul 2024 04:44:00 -0700

Are rising metal costs driving your profits into the ground? Are you tired of losing sales to customers shocked at your new prices?

In 2008, I had to close my business because expenses were rising faster than I could adapt. So, when I started my second Jewelry business - I developed strategies to prepare myself in case it happened again.

In today’s episode - I share what you can do in your business to not only survive but thrive in today’s highly inflated precious metals market.

In this episode, we go over:

[3:41] How 2008 prepared me for today
[5:30] The economic reasons why precious metals price spike
[11:40] Ways to adjust your prices to account for the rising cost of materials
[13:30] Develop a Customer Communication Plan for use with wholesalers and repeat buyers
[15:47] Diversifying your product line to reduce material costs while keeping value
[17:34] Optimizing your supply chain to secure better deals
[18:31] Elevating your value proposition so customers recognize other sources of value
[19:32] Reducing or removing non-essential business and personal expenses

Here are the resources mentioned in the show:

Free Masterclass: The Five-step Jewelry Sales Playbook

The Jewelry Marketing Collective (Early Bird Sale)

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Learn more about the Jewelry Marketing Collective and/or Join the Waitlist!

Episode #480: The Fear That You're Avoiding

Tue, 09 Jul 2024 09:01:00 -0700

“Fear was running the show - not me”

That was the realization I had last week as I went on a journey of self-discovery.

I had been thinking about “expansion” and what the word meant for me and my business.

And as I thought about it - all my deepest fears came welling up to the surface.

I reached out to some people I trusted most - and they came through for me.

They gave me some actionable advice that enabled me to work through the fear - and today I want to share what I learned with you.

In this episode, you’ll discover:

[00:48] Why playing not to lose is keeping you from winning
[1:28] How mindset is crucial to my success - and the success of every famous person I know
[2:19] How “expansion” brought up my deepest and darkest fears - and the advice I got from those closest to me
[4:20] How feeling my greatest fears brought peace and acceptance
[5:20] The 3 stages of fear
[6:34] The 4 steps for overcoming fear - and the first is clarity
[11:54] How undealt with fear is actually running the show - not you

If you’ve ever experienced fear so strong you didn’t know what to do or how to get through it - whether in business or in your personal life…

This is an episode you won’t want to miss!

So get to listening!

Here are the resources mentioned in the show:

My FREE masterclass How to Stand Out in a Saturated Market with a Timeless Jewelry Brand

My free resource 101 Ways to Make Daily Jewelry Sales in Your Business.

Check out my book The Desired Brand Effect - How to Stand Out in a Saturated Market with a Timeless Jewelry Brand.

Click here to review the show on Apple podcast or your favorite platform

Select “Ratings and Reviews” and “Write a Review”

Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you li

Episode #479: Here's what I would do to make daily sales if I had to start a jewelry business from scratch...

Tue, 02 Jul 2024 09:53:00 -0700

I’m often asked - “what would YOU do if you had to start your jewelry business over again?”

In this episode, I answer that question by revealing the 7 things I would do if I were starting over again from scratch.

In this episode, I cover:

Why I quit my retail job at Nordstrom to start a Jewelry company
What I did to go from achieving nothing each day to generating $50k in sales in just 6 months.
What to do when you’re sitting down to get work done - but don’t have a deadline to work towards.
Who I’d reach out to first to make sales if I were just starting again
Ways to sell items that aren’t even listed on your website
A story about how I helped one woman who was scared to reach out close a sale in just 5 minutes!
How often I think you should email your list and why frequent marketing actually brings in more sales.
I reveal that not all revenue-generating time is created equal - and I share which activities are worth your time and which are not.
I talk about the law of attraction and how energetics affect your success.
I recommend activities that I’ve found very helpful in cultivating a success mindset.
I talk about how to set up a funnel to generate automatic sales.
I share how one of my friend’s business took off while mine stagnated- and how doing what she did saved me from burnout, boosted my revenue, and led to me creating Flourish and Thrive Academy.
I show you where much of the value of your business really comes from - and it might not be where you think it is!

Here are the resources mentioned in the show:

My free resource 101 Ways to Make Daily Jewelry Sales in Your Business.

Learn more about the Jewelry Marketing Collective and/or Join the Waitlist!

Check out my book The Desired Brand Effect - How to Stand Out in a Saturated Market with a Timeless Jewelry Brand.

The Instagram Live video link for my discussion with Chelsea

Shopify free trial

Episode #478: Everything You Need to Know About TikTok Shop with Susan George

Thu, 27 Jun 2024 11:01:00 -0700

In this episode, I chat with Susan George from Mediary Marketing about the incredible opportunities TikTok Shop offers for jewelry businesses.

In this episode you’ll discover:

Susan’s journey from a professional musician to a social media brand strategy expert
How Susan became a “celebrity” on TikTok from a home studio during the pandemic right after having a baby
Why Susan switched from Instagram to TikTok when developing her personal brand
Why TikTok is not just for “Dancing Teenagers” but is “A virtual QVC in your pocket”
Why people are switching to TikTok from Google when searching for information
Why Instagram and Facebook give you less reach for more money.
How TikTok gives you more control over your own success than any other platform
TikTok’s plan to serve as a better alternative to Amazon
How Susan used TikTok to turn her husband’s passion into half a million dollars in sales in less than six months starting with only 45 followers.
How TikTok made American small business owners 14 billion dollars last year and what that means for the TikTok controversy
How TikTok can lower your shipping costs, generate a greater return on your ad spend, and benefit creators more than other platforms.
How TikTok can automatically connect you with the right influencers who can make the most sales impact.
Why influencers are incentivized to produce only positive product publicity.
TikTok’s goal of helping businesses sell $1-3 million dollars in sales a month - without overwhelming new businesses with unfulfilable demand.
How TikTok is doing the hard work of reducing your competition for you.

This one's a good one!

Here are the resources mentioned in the show:

Susan's Instagram

Mediary Marketing website

Mediary Marketing Instagram

The Viral Collection

How to Stand Out in a Saturated Market with a Timeless Jewelry Brand

'The Desired Brand Effect' Book

Click here to review the show o

Episode 477B: Is Your Jewelry Brand Cohesive? Find Out Today!

Wed, 19 Jun 2024 21:00:00 -0700

Welcome to the Thrive by Design podcast! I’m Tracy Matthews, Chief Visionary Officer of Flourish & Thrive Academy. In this episode, we’re diving into the secrets of creating a cohesive jewelry brand strategy. Discover:

How to know in a snapshot if your brand is cohesive or not.
Why being good at sales doesn’t mean good at branding
How customers’ expectations change with where they are - and where you need to put your jewelry to sell.
The importance of your Jewelry screaming “YOU”!
Why price is an often-overlooked part of your branding strategy - and the psychology of buyers when they see it.
The essential skill for any jewelry maker or designer - and how to develop it

Here are the resources mentioned in the show:

How to Stand Out in a Saturated Market with a Timeless Jewelry Brand Masterclass

Click here to review the show on Apple podcast or your favorite platform

Select “Ratings and Reviews” and “Write a Review”

Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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Episode 477: How to Connect On Instagram [and Social] With Your Dream Clients

Tue, 11 Jun 2024 07:56:00 -0700

Welcome to the Thrive by Design podcast! I'm Tracy Matthews, and in this episode, we're diving into how to connect with your audience on social media to drive daily sales.

Tune in to discover:

Why it’s not enough to know basic facts about your ideal customers - and what else you need to know
How to sell to men looking to buy jewelry for their wives
The right “vibe” your Instagram needs to attract your dream customers
What information to remove from your Instagram Bio that might be wasting space and unknowingly turning your customers away
How to take photos that match your brand without needing expensive equipment or expertise.
How to get your Instagram to show up in Google Search
How to increase engagement and simultaneously boost your posts in the algorithm
What’s more important to your social media strategy than how many times you post a week
How to generate ideas for reels that align with your customers’ needs and your business’s brand
The goldmine of content that you are probably sitting on without even realizing it!
Which types of the up to 5 hashtags you should use for each post
What automations are killing your relationship with your customers - and how to change them to make them effective and welcoming

xo Tracy

Here are the resources mentioned in the show:
www.flourishthriveacademy.com/timelessbrand

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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Episode 476: The Energetics of Daily Sales

Tue, 04 Jun 2024 03:47:00 -0700

Join me, Tracy Matthews, as I delve into energetics - something that helps me achieve my desires - and what can help you do the same for yours. In this episode, I’ll share:

How I got invited to speak right when I was looking to get in front of more people
The story of a hummingbird - and how it predicted success in my business.
The relationship sickness and disease have with a person’s goals.
How letting my friend pay for dinner transformed my mindset.
Why I no longer play-down compliments.

I'll share actionable insights on:

Alignment and Manifestation
Receiving and taking action
Betting on oneself: the power of personal growth and education

Let’s get started!

While you’re at it, check out our Jewelry Business Owners Growth Guide and Laying The Foundation program.

Click here to review the show on Apple podcast or your favorite platform

Select “Ratings and Reviews” and “Write a Review”

Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow Sabrina on Instagram!

Episode 475: Overcoming Addiction and a Toxic Relationship to Grow Her Jewelry Business with Sabrina Nussbaumer

Tue, 28 May 2024 03:24:00 -0700

Sabrina Nussbaumer is a woman with a hell of a backstory.

In 2011, she was in the depths of an alcohol addiction. She was going to school for fine arts… and blew all her scholarship money at the bar. Today, Sabrina is sober, thriving, and growing a unique silversmithing business.

In this inspiring episode, you’ll hear about…

…How Sabrina’s addiction — and a toxic relationship — led her to metal smithing and eventually to jewelry design…

…Why the pandemic turned out to be a blessing in disguise for Sabrina’s new business… and how she has kept her business afloat despite numerous personal challenges…

…How Sabrina got clear on her branding, content and launch strategy for a new phase in her business…

Plus how Sabrina learned to overcome the ‘icky’ feeling of asking for sales, how she has turned her trauma into momentum, and the results and mantras that keep Sabrina driving forward in her business every day.

Listen to episode #475 of Thrive by Design to get your all-access pass to Overcoming Addiction and a Toxic Relationship to Grow Her Jewelry Business with Sabrina Nussbaumer.

Here are the resources mentioned in the show:

SNJD Boutique

The Halstead Grant

Train Your Customers to Buy From You Online

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xo, Tracy Matthews

Follow on Instagram:

The E-Myth Revisited by Michael Gerber

Episode 474: It’s My Birthday! A Dramatic Reading of the First Chapter of My Book

Mon, 20 May 2024 21:00:00 -0700

It’s my birthday! I know I’m incredibly blessed… and that the abundance I have today is the result of some hard lessons I learned a few birthdays ago.

Today, I want to share the most important gift I ever received — the lesson that took me from struggling artist to thriving business owner.

In this episode, I share the story of how my life and business transformed into the incredible reality I have today. If I could give every jewelry designer a gift, this lesson would be it.

So tune in to hear me read the first chapter of my book, The Desired Brand Effect, to hear about:

…The moment in my first business when I realized I had NO money left over after delivering a $100,000 order (and what happened next)...

…The book that blew my mind about the problems in my business and helped me see how to transform my maker mindset to become the leader of my business…

…Why becoming the chief visionary officer (CVO) of your business can help you get great at turning your dreams into reality instead of continuing as a maker struggling to bring your vision to life…

…And how I went from being a broke designer to having my work stocked in over 350 stores around the world (with celebrities like Halle Berry and Charlize Theron loving on my work).

If you’ve been struggling to make a sustainable living from your jewelry designs, if you’re burned out, scared of your numbers or just know it’s time to take your business to the next level, this one’s for you.

And if you can find the courage to act on what you hear, by the time your own birthday rolls around next year, maybe you’ll be telling an incredible transformation story of your own.

Listen to episode #474 of Thrive by Design to get your all-access pass to It’s My Birthday! A Dramatic Reading of the First Chapter of My Book.

The greatest birthday gift you could give me today is to go and listen to this episode.

My life’s purpose is to help creatives like you to start thriving in their art, and it truly lights me up to hear it when someone starts making a change after hearing this story.

xo, Tracy

Here are the resources mentioned in the show:

Follow Lindsey the Ladysmith on Instagram!

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Episode 473: She's Supporting Her Husband Through School With Her Jewelry Business with Lindsey Kirk

Mon, 13 May 2024 21:00:00 -0700

When Lindsey Kirk’s husband came home and told her how much he was struggling at his swing shift factory job, it was clear they were at a crossroads.

She knew that despite her feeling of panic, it was time to take her jewelry business to the next level.

After 5 years of running a studio space to sell her pieces in Quincy, Illinois — while working a part-time job to make it work — Lindsey decided it was time to close the store and double down on her website (lucky for her, because the pandemic hit just a few weeks later).

When Lindsey and her husband decided he would go back to school, she came looking for support in building her online sales.

She enrolled in Laying the Foundation (LTF), and I am so excited to share her story. Lindsey is a badass implementer and has some amazing insights to share about how her business has grown to the point that she can support her husband while he’s back studying full-time.

In this episode, you’ll hear:

The crazy numbers that Lindsey started seeing in her business as soon as she started working through the LTF material
The 3 key concepts from LTF that changed everything for Lindsey’s business (and the mindset shift that has helped her increase her business over 50% in the past year)
The amazing social media campaign that helped Lindsey hit a key goal in her business and how sharing her love of dogs has bonded her community to her even more
Why the structure of LTF was so effective for her, changing the narrative of your inner voice
How her business turned out to be the lifeboat she and her husband needed (instead of taking a backseat to his work).

Here are the resources mentioned in the show:

Gem City College

Laying the Foundation

Jewelry Brand Makeover Masterclass

Thrive by Design Podcast

Marie Forleo

The Humane Society

Atlanta Texas Area Spay & Neuter Project

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5-star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
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If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow @iamTracyMatthews Instagram

Follow Flourish & Thrive Facebook

Follow us on Tik Tok:

Follow @iamTracyMatthews on Tik Tok

Episode 472: 5 Ways to Get Consistent and Stand Out With Social Media Marketing – This Week

Wed, 08 May 2024 21:00:00 -0700

We’ve got to talk about the state of social media content for jewelry businesses…

Because a lot of jewelry designers are just totally missing the mark here.

It’s boring, pushy, cringe, or some combination of all three.

And I hate having to say that, because it’s not their fault.

Jewelry designers are not trained to be professional marketers! But it’s our job to figure out how to create social media content for our jewelry businesses — just as much as it is to create the jewelry itself.

Great content creates your desired brand effect — it attracts ideal, high-quality clients to your business, it makes you stand out in a crowded marketplace, and it helps you sell.

It’s probably the most powerful tool at your disposal if you’re serious about growing your business online.

That’s why I’m hosting a new master class, called How to Stand Out on Social: How to Plan A Month’s Content in An Hour. It’s a super hands-on system to help you build a content plan for your jewelry business (more about that in the PS of this email).

First though, on this week’s Thrive by Design episode: I’m sharing 5 do-it-now practical tips for creating content that is going to make your audience fall in love with you and your jewelry:

How to create a content plan that WORKS
The topics you need to nail down to start getting really consistent with your content
How to make content that works for each specific platform
The single most important factor in creating content that grabs people’s attention
The unbeatable way to attract the right customers to your brand

This topic is so important to the success of every jewelry business, so this episode is extremely practical. I’m giving you real examples of the content to create, when to create it, and how to cut through all the noise on social, so that you can start to take control of your brand online.

You deserve to have a jewelry business that’s thriving online. If you’re still figuring out how to make that happen, listen to episode #472 of Thrive by Design to get your all-access pass to 5 Ways to Get Consistent and Stand Out With Social Media Marketing – This Week.

xo, Tracy

PS: I’m hosting a new master class, called How to Stand Out on Social: How to Plan A Month’s Content in An Hour.

It’s an even deeper look at what we cover in today’s episode — I’m going to walk you through a simple step by step process (with visuals!) on how to make money-making social media content that stands out, attracts high-paying customers in a fraction of the time most people spend on it.

If you know that the content and social media strategy for your jewelry business needs some TLC, this one’s for you. Click here to register for the master class: flourishthriveacademy.com/contentworkshop

Here are the resources mentioned in the show:

Episode 471: How Your Health Impacts Your Success with Tina Anderson

Mon, 06 May 2024 21:00:00 -0700

When you’re healthy as an entrepreneur and business owner, it shows.

Your energy is on point. You’re focused and in flow. You’re happier, more productive, and more creative. But when our health takes a hit, our business suffers too. When you’re feeling sick or sore, your motivation and clarity take a dive too.

That’s why keeping yourself healthy and vibrant is a huge win when you are designing your jewelry and building your business.

Today, my dear friend Tina Anderson is on the Thrive by Design podcast, sharing her incredible expertise on the gut-brain connection.

Tina is the CEO of Just Thrive, an incredible supplement company that has changed my life.

(I’ll spare you the TMI version, but let’s just say my digestive system is MUCH happier since I started taking their probiotic a few years ago.)

Gut health is not the topic that usually springs to mind when people think about growing their business or optimizing their daily routine… but it has a huge influence behind the scenes on how you feel and perform every day.

That’s why, in this episode, we talk about…

Why gut health is about so much more than getting rid of the uncomfortable symptoms most people think of
Why taking care of your gut health goes way beyond having a happy digestive system and can transform your mood and mental health
How business owners and entrepreneurs can boost their immunity and daily performance by optimizing your gut health
How to figure out if your gut is unhealthy and what to do about it
The baby steps entrepreneurs can take to really support our health

If you’re struggling with brain fog, digestive troubles, fatigue, skin issues, this episode could be a game-changer for you.

Don’t miss this fascinating deep-dive conversation.

xo, Tracy

PS: Tina has generously offered all Thrive by Design listeners 20% off a 90-day bottle of Just Thrive Probiotic and Just Calm. Check out www.flourishthriveacademy.com/justthrive and use the code TBD (as in, Thrive by Design) at checkout.

Here are the resources mentioned in the show:

Just Thrive

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Episode 470B: How to Know When You’re Done — And What to Do Next

Wed, 24 Apr 2024 21:00:00 -0700

What are you done with?

To answer this profound question, this week we’ve got a special double-barrel episode release on the Thrive by Design podcast — How to Double Your Sales in Half the Time, and How to Know When You’re Done — And What to Do Next.

Both episodes are intended to shake you up out of the parts of your life where you’re stuck and know it’s time for a change.

Asking what I was done with in my own ‘rock bottom’ moment back in 2008 started me on the journey to the life and business I have today.

I was 40, and in total shock after the recession crashed my business overnight, taking my confidence with it. The guy I’d been dating for 3 years ghosted me. I went on vacation with two girlfriends to Nicaragua and couldn’t afford to do everything they wanted to do, and then on top of it all I got stung by a stingray at the beach one day.

Ugh.

I’d had enough. I was so done being broke, being taken for granted, being afraid.

On that trip I realized that I had no choice but to start doing things differently.

I invested in coaching so I could get super clear about what I wanted from my business.

I quit dating people who didn’t truly care about me so I could make space for someone who did.

I stopped taking custom orders from people who were not going to pay me and focused everything on building an online platform for the people who would.

And in a few months, everything was different.

If you are so ready for everything to be different, I have an invitation for you.

Next week we are launching our last live season of Train Your Customers to Buy from You Online. We are closing enrollment on Monday 29th April, and classes begin Tuesday 30th.

If you’ve been on the fence about applying to TYC, this is your sign.

If you’re done missing time with your family, scrambling to make ends meet, and bending over backwards to make your business work, it’s time to make a change.

Be done with all that.

Listen to episode #470 and #470B of Thrive by Design to get your all-access pass to How to Double Your Sales in Half the Time and How to Tell When You’re Done.

Then come back here and click here to apply to TYC: https://www.flourishthriveacademy.com/tyc/

Don’t miss this. This is your chance to make a real, lasting change that could be transformational for your life and business.

Here are the resources mentioned in the show:

Supercharge Your Online Sales Challenge

Episode 470: How to Double Your Online Sales in Half the Time

Tue, 23 Apr 2024 01:00:00 -0700

Today’s show is all about doubling your online sales, with a few simple strategies that always work.

But before we get to that, a quick message:

If you’re serious about increasing your sales in a short period of time, I’m here to help you do that. Our Train Your Customers to Buy from You Online program (TYC) is going live on April 30th.

TYC is a 12-week sales accelerator. It helps you leverage all of your sales channels and build your revenue by pulling on different aspects of how you sell.

If you feel burned out and exhausted from spending every weekend doing shows instead of being with your family, you’re in the right place.

Earlybird applications have already closed, but there’s still time to join if you are truly ready to take your business to the next level — click here to find out more.

Now, back to the episode:

Can jewelry designers really double their biz online in just a few months? Yes, and I’m not talking about church change. I’m talking about real growth.

One student, who will remin nameless, said this after she learned these strategies in one of our programs:

“I could kick myself because I wasn’t collecting email addresses or following up with people after shows, and now I’m going to do $8500 this month from just those basic strategies you taught me.”

If you’re focused on being of service, you can get amazing results with the sales strategies we cover today:

Two slam-dunk strategies for increasing average order value on your website if you’re selling on a platform like Shopify (and the apps you can use to set them up automatically)

One thing you can do to significantly increase the sales coming in from in-person shows (it’s highly personalized and you can customize it in a bunch of creative ways)

How to invite people to buy from you again when they come to you via social media (hint: it works so well because it comes from a place of mindfulness and intention)

I also cover why this strategy works with retail customers and your wholesale accounts, as well as the email sequences that will get people to take more action after placing an order with you, finishing abandoned orders and coming back to buy after a long time away.

This episode is packed with practical, hands-on strategies that can start growing your business today. It’s only 27 minutes, too, so you can listen to it on your lunch break and be underway with at least one of these ideas by dinner.

Listen to episode #470 of Thrive by Design to get your all-access pass to How to Double Your Sales in Half the Time.

Here are the resources mentioned in the show:

Train Your Customers to Buy from You Online program

How One Jewelry Designer Grew Her Sales by 526% and Consistently Sells Out Her Collections

Episode #467:

Encore Episode #422: She's On Track to Triple Her Sales This Year... Here's How She Did It!

Mon, 15 Apr 2024 21:00:00 -0700

Is your jewelry business really just an expensive hobby right now?

If you have to make jewelry, but you also have to make it a viable business, today’s episode of the Thrive by Design podcast is for you.

Erin Kandoll quit her jewelry business just as the pandemic was starting, because she didn’t think it would ever be able to support her family.

She sold all her equipment, got rid of her old inventory… and then stumbled upon Thrive by Design. She listened to a bunch of episodes and enrolled in our Laying the Foundation program.

She started seeing results so fast that she progressed into the Train Your Customers to Buy from You Online program (which, by the way, is reopening on April 30th), and 18 months later, her business was on track to do triple the revenue she’d had the year before.

In this incredible episode, Erin shares:

The one simple step she implemented as soon as the program started that kickstarted her new sales journey
The insane sales number that got her super psyched for the next chapter of her jewelry business (and to join TYC)
How Erin prices her jewelry (and why she can charge over four figures for a single piece these days)
The key foundational issues that artists run into when they start building their business… that leave them feeling like they’re always broke (and how you can overcome them)

We also talk about the fun intro challenge we give TYC students to make back the cost of the program in the first week, the trait Tracy believes is the true key to success in running a jewelry business (hint: it’s not talent!), and how Erin’s self-worth has evolved as a result of growing her business.

I love, love, love this episode. Erin is such an inspiration and I know you’re going to get some incredible insights from hearing her story.

Don’t miss Encore Episode #422 of Thrive by Design with Erin Kandoll.

Here are the resources mentioned in the show:

Follow Erin on Instagram!

F&TA Bootcamp

Laying the Foundation

Train Your Customers to Buy from You Online

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Select “Ratings and Reviews” and “Write a Review”
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Episode 469: How Shifting Focus Increased Her Cash Flow and Growth with Antoinette Elizabeth

Mon, 08 Apr 2024 21:00:00 -0700

There are times in your jewelry business where you might have to take a hard pivot to get what you really want.

That’s where Antoinette Elizabeth found herself last year, and today on Episode #469 of the Thrive by Design podcast, she shares how she navigated that incredibly tough crossroads in her business.

When a huge storm cut off tourism to Antoinette’s location, she knew she had to make a change if her business was going to survive. In this unique episode, Antoinette shares:

The conversation with the TYC coaches that gave her the confidence to try selling online and through wholesale
How she sold out ALL her products within the first two hours of a three-day show and then pivoted the ongoing demand into a crazy pre-order list
Getting her pieces into airports, art galleries and councils even though her process doesn’t follow a specific timeline
The crucial marketing strategies that are driving Antoinette’s online success

And there’s more (you know I love to go deep with my podcast guests) — how Antoinette decided that TYC was right for her (and not “just another coaching program”), and the inner shift that made her decide to turn down her dream retail location after moving online.

We also talk about building her confidence with pricing and negotiating with wholesale customers, and how Antoinette is now showing up in her business every day more authentically, more creatively and with more calm.

With the incredible results Antoinette got from TYC, we knew we had to have more of her in our world.

That’s why she’s going to be one of the student mentors on the program when it kicks off again on April 23rd. Yep — she’s going to be there to support our students who are making the shift towards selling online, getting out of the grind of live events, and figuring out how to thrive by design in their own business.

If you know already that TYC would change everything for you, like it did for Antoinette, earlybird applications are open now, with a discount available AND a bonus 1-on-1 coaching call with one of our other coaches if you apply and pay in full before the early bird deadline (April 15th). Click here to check it out — this is an awesome opportunity to save yourself a bunch of money while training your customers to buy from you online over and over and over again.

And if you want a taste of what to expect from the program, our free Supercharge Your Sales Challenge kicks off on April 15th. We’ll be challenging you to get into action and start making money in real time. If that sounds like the kind of push you need right now, you can sign up at www.flourishthriveacademy.com/supercharge.

Don’t miss this beautiful episode. It’s full of joy and I’m so psyched to share Antoinette’s journey with you.

Xo, Tracy

Here are the resources mentioned in the show:

Follow Antoinette on Instagram!Your PRANA

Episode 468: How to Leverage In Person Events to Grow Online Sales (and Get 200 New Email + SMS Subscribers in 3 Days)

Mon, 01 Apr 2024 21:00:00 -0700

When was the last time you added 50, 100 or 200 new subscribers to your email list?

It might not be intuitive, but every festival, trunk show and trade show you sell at is a goldmine for growing your online sales.

And if you have no idea how you would pull those kinds of numbers at a live event, buckle up.

Alex Boxall, from Alex Kathlyn Accessories, is a graduate from our last Train Your Customers to Buy From You Online program https://www.flourishthriveacademy.com/tyc/. In this episode of Thrive by Design she shares some of the incredible results she’s seeing in her business after implementing what she learned, like:

Having so many people at her next live event that people had to come back the second day because her booth was too packed the first day…
How she added 200 people to both her email list and her SMS list
The must-have new offer that sold over 150 units…
Why her sales were up 191% compared to the same event a year earlier…

Alex also shares how TYC coach Andrea helped her figure out what to do with her 700,000 monthly views on Pinterest, the big personal transformation she experienced during TYC, and how she finally figured out the magic strategy for growing her business (and what it is!).

It’s incredible what just a few tweaks to your in-person sales strategy can do for your online business, and that’s why we are opening the Train Your Customers to Buy from You Online program https://www.flourishthriveacademy.com/tyc/ again in just a few weeks.

Early bird applications are open now, with a discount available AND a bonus 1-on-1 coaching call with one of our coaches if you apply and pay in full before the early bird deadline (April 15th). Click here to check it out. https://flourishthrive.typeform.com/to/BRAFDJMF?typeform-source=app.asana.com

And if you’re not sure if TYC is right for you just yet, check out the Supercharge Your Online Sales Challenge. We’re going to be challenging you to get into action and start making money in real time. It starts April 15th (and it’s free!), so click here to get on the waitlist: www.flourishthriveacademy.com/supercharge.

Don’t miss this episode. If you’re serious about growing your subscriber list, boosting your sales and getting out of the live event grind, this one’s for you.

Xo, Tracy

Here are the resources mentioned in the show:

Follow Alex on Instagram - https://www.instagram.com/alexkathlyn/

Alex Kathlyn Accessories Website - https://www.shopaka.ca/

Join Us for Train Your Customers to Buy Online - https://www.flourishthriveacademy.com/tyc/

Episode 467: How to Get Loyal Repeat Customers Returning to Buy From Your Website in 90 Days or Less

Mon, 25 Mar 2024 21:00:00 -0700

What would life be like if 80% of your customers came back to buy from your website again… and again… and again?

It might sound crazy, but it’s possible! This week on the show we have our Head Coach, the fabulous Chelsea Farmer of HorseFeathers Gifts, here to teach you exactly how she does it.

Here’s a sneak peek of what we cover:

Why return customer rate is a key number in your jewelry business, and why focusing on this area can create a huge community of ‘true fans’ desperate to buy every time you drop a new collection
4 key strategies Chelsea uses to build a thriving community around her brand that keep people coming back
Chelsea’s best advice for fixing your customer return rate (hint: it’s not offering discounts!). This is a huge deal if you find selling in person really easy but haven’t figured out how to make that come across online yet
Opening up the communication channels with new customers and how to train people to talk to you and connect with your brand and that you care about their input (which also boosts your brand with the internet gods)
How Chelsea sells out collections by designing for specific customers from her loyal fan base (and how you can become super confident doing the same by nailing down a few key parts of your brand)

This episode is a must-listen – it’s packed with actionable strategies that could transform your business for good.

If you’re fired up thinking about doubling your return customer rate, make sure you sign up for our free Supercharge Your Online Sales Challenge.

We’re going to be challenging you to get into action and start making money in real time. It starts April 8th, so click here to get on the waitlist: www.flourishthriveacademy.com/supercharge.

This will give you a little taste of what Chelsea and our other amazing coaches will be teaching in the Train Your Customers to Buy from You Online program, which is starting on April 23rd, 2024. Check it out at https://www.flourishthriveacademy.com/tyc/

Join us to learn the insider secrets to creating unbeatable brand loyalty and a thriving community around your jewelry business!

xo, Tracy

Here are the resources mentioned in the show:

Follow Chelsea on Instagram! - https://www.instagram.com/horsefeathersgifts/

HorseFeathers Gifts - https://horsefeathersgifts.com/

‘1000 True Fans’ by Kevin Kelly - https://kk.org/thetechnium/1000-true-fans/

Supercharge Your Online Sales Challenge - http://www.flourishthriveacademy.com/supercharge

Train Your Customers to Buy from You Online - https://www.flourishthriveacademy.com/tyc/

Apply For Early Bird Enrollment to Train Your Customers To Buy Online - https://flourishthrive.typeform.com/to/BRAFDJMF?typefor

Episode 466: What's Working in 2024 to Increase Your Website Traffic

Mon, 18 Mar 2024 21:00:00 -0700

Want the best 2024 strategies to drive more traffic to your website and sell more online?

I’m sharing a bunch of super valuable data and statistics with you that prove how powerful online sales still are when growing your jewelry company (and that show you where to focus your efforts).

I also walk you through how to holistically think about all of the different online sales channels available today and how to uplevel your marketing and visibility with some crazy-effective tactics!

I talk about:

What you need to monitor constantly (so you don’t lose sales)
How to increase your conversion rate up to 30%
Using AI to enhance sales and customer service
More of the most effective ways to skyrocket sales!

Learn how to build a multi-omnichannel brand that sparks more sales and repeat customers!

Join me on Thrive by Design for podcast episode 466!

Here are the resources mentioned in the show:

Subscribed! 11 Ways to Grow Your Email List With High Paying Jewelry Buyers (Using Free Social Media)

Apply For Early Bird Enrollment to Train Your Customers To Buy Online

Learn More About Train Your Customers To Buy From You Online

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Subscribed! 11 Ways to Grow Your Email List With High Paying Jewelry Buyers (Using Free Social Media)

Episode 465: 3 Lessons From Instagram and Facebook Crash Last Week

Mon, 11 Mar 2024 21:00:00 -0700

How do you life-proof, recession-proof, and algorithm-proof your jewelry business?

Raise your hand if you’re overly reliant on Instagram or Facebook to make sales, and you notice anytime the algorithm shifts or something changes that you see a dip in sales.

If that’s the case, it’s time to think a little bit differently about these platforms. We don’t own our followers on Instagram or Facebook, and at any given moment we could lose access to all of those people.

I tell you how to use these platforms to grow your business strategically, instead of putting your business in jeopardy!

I talk about:

Driving sales to your website in your sleep
Training your customers to buy from you online
Why you need to give customers a reason to shop from you online or you’re wasting your time and energy
More strategies to ensure your business isn’t “fragile”!

I’m excited for this quick and dirty episode about 3 lessons from last week’s Instagram and Facebook crash and how to take your power back starting today with active marketing strategies!

Join me on Thrive by Design for podcast episode 465!

Here are the resources mentioned in the show:

Apply For Early Bird Enrollment to Train Your Customers To Buy Online

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow @TracyMatthewsNY on

Episode 464: How to Increase Your Perceived Value With Packaging Design

Wed, 06 Mar 2024 21:00:00 -0800

Do you know how to use packaging to increase your product’s perceived value and bring customers back again and again?

To make more money and attract more customers, you need a strong brand - and a strong brand is centered around strong packaging design!

I interview Kelley Kempe who is the branding and packaging genius behind Hidden Path Creative - a graphic design studio supporting product-based businesses with packaging designs that genuinely represent their brand identity.

We talk about:

Why 72% of people buy because of packaging
Creating recognition and memorability with an unforgettable unboxing experience
Building brand awareness on a budget
More amazing tips to use your product’s packaging as a sales tool!

Join us to learn how to elevate your packaging with storytelling and sustainability to attract more of your dream clients!

Join me on Thrive by Design for podcast episode 464!

Here are the resources mentioned in the show:

Hidden Path Creative’s Website

Hidden Path Creative’s Instagram

The Ultimate Product Party

Book a free Discovery Call

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow @TracyMatthewsNY on

Episode 463: The Enneagram And Your Business with Hillarie Kay

Wed, 28 Feb 2024 21:00:00 -0800

How do you know that you’re using your strengths and challenges and those of the people you bring into your company to support your business’ growth and success?

If you’ve ever wondered how the people you surround yourself with can optimize your growth instead of hinder it, then you need to use this assessment!

I interview Enneagram expert Hillarie Kay - a results-driven trainer, entrepreneur, and speaker who uses the Enneagram to support business owners in building teams that thrive.

We talk about:

Deep diving inside yourself to work out kinks
Creating your dream team
Ditching burnout and decision fatigue
More ways this assessment will bring you ease and flow!

She focuses on helping entrepreneurs achieve incredible transformations and understand their growth cycle and burnout cycle so they become unstoppable.

Learn how the Enneagram provides invaluable insight into how you best operate and how to utilize it to build a team that’s a well-oiled machine around your business!

Join me on Thrive by Design for podcast episode 463!

Here are the resources mentioned in the show:

The Art of Growth’s Free Enneagram Test

The Enneagram Insitute’s RHETI Test

Hillarie Kay’s Instagram

Hillarie Kay’s Website

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xo, Tracy Matthews

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Episode #462: 3 Reasons Why You Aren't Attracting The Right Customers

Wed, 21 Feb 2024 21:00:00 -0800

What if you’re not attracting the right customers?

If the people walking up to you or meeting you online aren’t your ideal customers, it’s important to understand how to reel those dream ones in.

Because if you’re in a sea of the wrong customers and trying to sell to those people, your messaging and everything you’re doing won’t land with them.

In the latest episode of the Thrive by Design Podcast, I tell you how to create connections with the right people and ignite a spark that turns them into lifelong buyers of your brand.

I talk about:

Misconceptions and mistakes that make messaging miss the mark
The secret to magnetizing repeat customers
Real reasons people buy (and why to stop competing on price)
More strategies to stop scrolls and skyrocket sales!

If you want to draw in dream customers who will buy from you again and again, join me as I dig into 3 reasons you might not be!

Join me on Thrive by Design for podcast episode 462!

Here are the resources mentioned in the show:

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xo, Tracy Matthews

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The Ultimate Product Party

Episode #461 The Power of In-Person Events for Small Business

Wed, 14 Feb 2024 21:00:00 -0800

Today we’re talking about the power of live events and how impactful they are for growing your small business!

For years, one of my favorite things to do was host events at Flourish and Thrive Academy because of the life-long relationships I made!

That’s how some of my best connections and friendships were formed!

I haven’t been so excited about a podcast interview in so long because these incredible ladies are going to dive into how powerful events are for your life and business.

In the latest episode of the Thrive by Design Podcast, I chat with Allison and Cat - the founders of the Ultimate Product Party. They throw live events that are centered solely around supporting other women-owned, product-based business owners.

We talk about:

Why this space is the first of its kind for product-based businesses.
Why you need to meet people in person (+ how to avoid getting left behind).
Why getting out of your comfort zone is crucial for your biz’s growth.
More gold on why in-person events are going to change your life!

I love this topic so much because we’re bringing back live events for Flourish and Thrive Academy this year, and I’m thrilled!

Tune in because I know you’re going to love them as much as I do, and their insight about in-person events will change everything for you!

Join me on Thrive by Design for podcast episode 461!

Here are the resources mentioned in the show:

Strategy Audit

Kitty Meow Boutique

Allison Carter Celebrates

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xo, Tracy Matthews

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Ethical Metalsmiths Website

Follow Flou

Episode #460: Building a Community of Ethical Makers with Ethical Metalsmiths

Wed, 07 Feb 2024 21:00:00 -0800

We’re diving into some incredibly important topics about ethical and sustainable jewelry production, making, and sourcing!

This is a hot topic that everyone wants to talk about and learn about, so we’re also going to explore the Ethical Metalsmiths Organization.

I’ve been on their advisory board for a couple of years, and I just love what they’re doing to mentor designers and create community in a very different way than we do over here at Flourish and Thrive Academy.

In the latest episode of the Thrive by Design Podcast, I chat with Jennifer Dawes and Jay Moncada about becoming an ethical metalsmith and what it looks like to build a sustainable jewelry brand!

We talk about:

Consumer behavior and why responsibly sourcing is a must.
How to gain resources, mentorship, vendors, and best practices.
How to join the activism.
More important info on creating a biz that loves the earth!

If you don’t know about Ethical Metalsmiths, go look them up right now - I highly recommend that you become a member because they’re awesome.

Listen in for a candid talk on how to build a business that’s in alignment with your values of doing good to the earth and having a clear line of the supply chain!

Join me on Thrive by Design for podcast episode 460!

Here are the resources mentioned in the show:

Ethical Metalsmiths Instagram

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xo, Tracy Matthews

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Follow @Flourish_Thrive

Episode #459: Finding Her Creative Flow Later in Life with Estelle Vernon

Tue, 30 Jan 2024 15:15:00 -0800

Are you thinking about starting a jewelry business in retirement or have been making jewelry but haven’t gotten serious about selling it to your dream customers?

Then today is for you!

If you’re interested in learning about how you can make traction in your sixties, seventies, and beyond, you’re going to love this episode.

Prepare to meet total badass, Estelle Vernon - a long-time member of the Flourish and Thrive Academy community and breast cancer survivor who shares how she’s navigated her jewelry business for the long haul.

We talk about:

Being a jewelry fairy godmother.
Providing exceptional service that brings dream clients back.
Doubling her sales in one year.
More tips on making fewer mistakes and charging your worth!

In her seventies, she runs a wildly successful business that enables her to take a lot of time off while still fully expressing her creative flow.

Learn tips on how Estelle absolutely crushes it with her jewelry business and how she built a business that’s aligned most with what matters to her!

Join me on Thrive by Design for podcast episode 459!

Here are the resources mentioned in the show:

Estelle’s Website

Estelle’s Instagram

Estelle’s Facebook

Diamond Insiders

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xo, Tracy Matthews

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Nicole’s Facebook

Jewelry Brand Makeover Masterclass

Episode #458: Growing an Email List and Selling Out of Collections in a Day with Nicole Burch

Mon, 29 Jan 2024 21:00:00 -0800

What if you could just drop a jewelry collection and make $10k in 2 days because you followed a step-by-step roadmap?

If that’s a goal of yours, listen to this episode where I interview one of my students, Nicole Burch, who shares her strategy and how she started crafting $10k days for her jewelry business!

The mother of a special needs son, a Reiki healer, and an energy worker, she built this jewelry business as a passion and is a graduate of our Laying The Foundation Program.

We talk about:

How she skyrocketed her social media following from 1,000 to nearly 30,000 in one year (without paid ads).
How she grew her sales by 5 times in a year.
The question you need to keep asking your audience.
More tips on pushing past limits and allowing yourself to be seen!

Once scared to be seen, she now runs an impressive, extremely successful biz and has retired her husband who now homeschools their special needs son.

Don’t miss today’s episode to learn life-changing advice for achieving mindblowing sales and creating the business of your dreams!

Join me on Thrive by Design for podcast episode 458!

Here are the resources mentioned in the show:

Nicole’s Website

Nicole’s Instagram

The Desired Brand Effect

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

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Episode #457: From Hobbyist to Scaling Her Jewelry Brand The Right Way with Audrey Allman

Wed, 24 Jan 2024 21:00:00 -0800

Want to know how to quickly scale your jewelry hobby into a wildly profitable business and take it to that next level (even if you want to work part-time)?

If you’re ready to make a big impact this year while prioritizing what’s important in your life, then listen to this episode!

I’m interviewing Audrey Allman, who started her jewelry business after her sister died because her sister loved jewelry and she wanted to carry on that legacy.

We talk about:

The easiest customers to sell to.
Her top strategy for an insane 49% customer return rate.
The free, mindblowing tool she uses to magnetize clients to her website.
More tips on keeping clients around who love and adore you!

Learn how she’s grown her business in leaps and bounds by pushing past her fears and investing in her growth…and how that’s enabled her to make her money back within 2 weeks after every class she’s signed up for!

Join me on Thrive by Design for podcast episode 457!

Here are the resources mentioned in the show:

Audrey’s Website

Audrey’s Instagram

Audrey’s TikTok

The ZERO to 6 Figure Jewelry Business Roadmap Masterclass

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xo, Tracy Matthews

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The ZERO to 6 Figure Jewelry Business Roadmap Masterclass

EP456: How to Build a 5 to 6-Figure Side Hustle Jewelry Business with Coaches, Dawn and Chelsea

Tue, 23 Jan 2024 05:57:00 -0800

Today’s episode is for all my jewelry makers out there who have zero interest in building a full-time jewelry business but who want a successful side hustle that generates full-time income!

Don’t miss this invaluable chat about launching, growing, and scaling a successful jewelry business that’s aligned with your vision of success to 5, 6, 7 figures, and beyond (especially if you just want to work part-time)!

If you’re someone who is thinking about starting a jewelry business, you want to develop a robust side hustle, or you’re ready to go big or go home (which, funny enough - you can do ALL this from home), then you are going to LOVE this episode!

I’m interviewing two of my favorite people in the world who are also two of our killer coaches here at Flourish and Thrive, Dawn DiGesare and Chelsea Farmer!

We talk about:

3 things key to the success of your side hustle.
Why visual branding is crucial.
How Chelsea has an epic 89.9% return customer rate.
More amazingness that will boom your side hustle biz!

These two women are remarkable not only in their businesses and in what they’ve created for themselves with their jewelry brands but they’re going above and beyond to support you so you can build your dream business and income on your terms!

Tune in to learn what growing a successful 5 or 6-figure side hustle actually looks like.

Join me on Thrive by Design for podcast episode 456!

Here are the resources mentioned in the show:

Click here to review the show on Apple podcast or your favorite platform
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xo, Tracy Matthews

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Episode #455: A Single Mom With a Cause Creates a Vision of Success Blythe MacDonald

Wed, 17 Jan 2024 21:00:00 -0800

Do you want to know how a single mom built a jewelry business she’s proud of so that she never has to work for someone else again, just by dedicating herself to it part-time?

If you’ve been feeling like you’re floating around in the jewelry universe and you’re not sure what you stand for or what you do, then you’re going to love this interview!

In the latest episode of the Thrive by Design Podcast, I’m chatting with a very special guest, Blythe MacDonald, who walks you through how she’s more than doubled her sales in the last year while being a full-time stay-at-home single mom.

The founder of Monarch & Magpie, she creates cruelty-free upcycled jewelry for conscious consumers, and she’s able to donate 3% of her profits to a charity that’s nominated by her community of buyers and followers!

We talk about:

The secret to scheduling it all in.
Top tips for massive transformation.
Yoda-like advice for pushing past fear.
More golden nuggets on how to accomplish BIG things with limited time!

On top of that, if you’re trying to raise young kids while building your business, you’re going to be incredibly inspired today, because it shows that anything is possible for you!

Let’s dive into this amazingly uplifting episode - it’s going to light a fire in you!

Join me on Thrive by Design for podcast episode 455!

Here are the resources mentioned in the show:

Blythe’s Instagram

Blythe’s Facebook

Blythe’s TikTok

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xo, Tracy Matthews

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Follow Flourish

Episode #454: How She Built A Successful Jewelry Business During "Naptime" with Paige Barbee

Mon, 15 Jan 2024 21:00:00 -0800

Want to know how a new mom built a massively successful jewelry business during “nap time”?

If you’re a new mom (or even just crunched on time), and you’re trying to build your jewelry business, you might think you don’t have enough time.

I totally get that…

But what if you could build your business during naptime…or in just an hour or two a day?

That’s why I’m interviewing my special guest today, Paige Barbee, a busy mom with a retail store called Paige Barbee Jewelry in Nashville, Tennessee, who is making waves in the jewelry world.

We chat about how she:

More than doubled her total sales last year while working less.
Increased her online sales by more than 35%.
Sends emails that work wonders to get people to buy from her.
Uses marketing strategies that have produced dynamite results!

A graduate of our Laying The Foundation Program, Paige prides herself on designing jewelry that has meaning for the wearer and shares how she’s made an incredible impact and income while working less (and how you can too)!

Let’s dive in - I can’t wait for you to soak up her unbelievably inspiring insight and tips!

Join me on Thrive by Design for podcast episode 454!

Here are the resources mentioned in the show:

Paige’s YouTube

Paige’s Instagram

Paige’s Website

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xo, Tracy Matthews

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Follow Ellie on Instagram!

Episode 431: How a Free Bootcamp Transformed a TBI Survivor's Business with Danielle Burkett

Wed, 10 Jan 2024 16:58:00 -0800

In the latest episode of the Thrive by Design Podcast, I chat with business owner Ellie about how she transformed her business from foundling to flourishing with our free bootcamps and courses!

Despite a traumatic brain injury, she’s become a powerful force and catapulted her business into success. If you’ve ever wondered what concrete steps you should take to make your business flourish (without spending money), then stay tuned!

We’ll chat about how she:

Gained resources that worked when other options didn’t.
Found guidance that spurred real results.
Why the Facebook group gave her a huge edge
More inspiration and tips to take your jewelry business to the next level!

I’m so excited for you to meet someone who, despite so many obstacles, has persevered and made her dream business a reality. Tune in now to gather inspiration and wisdom!

Want the full scoop? Listen to Thrive by Design podcast episode 431 now!

Here are the resources mentioned in the show:

Sonder Adornment LLC

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xo, Tracy Matthews

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Episode #453: 14 Key Milestones In Your Journey From ZERO to a 6-Figure Jewelry Brand

Tue, 09 Jan 2024 21:00:00 -0800

Want to know the 14 key milestones you need to grow a successful, sustainable business past that 6-figure marker?

The thing is, these milestones will help you uplevel your business and start the year off with a bang no matter what size your business or your goals are.

Whether you want to have several 7-figure businesses, a 6-figure business, or make a couple of hundred or thousand dollars a month to help take your family on vacation or send your kids to school, I got you!

I talk about:

Tips to avoid getting audited by the IRS.
How to make sales every single week.
How to create a brand that magnetizes dream clients.
And other milestones vital to being wildly successful.

This super short episode gives you a high-level picture of things you should be looking at as you’re scaling - so nothing slips through the cracks.

Join me and grab a notepad to write down these milestones that will make a world of difference in your business (I promise)!

Join me on Thrive by Design for podcast episode 453!

Here are the resources mentioned in the show:

The Collective Mastermind

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xo, Tracy Matthews

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Episode #452: 5 Ways to Overhaul Your Jewelry Brand in 2024

Tue, 02 Jan 2024 05:25:00 -0800

Do you want 5 easy positioning strategies to attract people who love what you do, turn them into life-long fans, and get them to refer your products over and over again?

The new year is just a great time to create a fresh start and uplevel everything in your business!

In the latest episode of the Thrive by Design Podcast, I uncover how to overhaul your brand in a way that’s simple and exciting.

I talk about:

How to make your product pop (and why you might not be charging enough).
How to revamp your messaging (and get some of my go-to tools for free).
How to create a brand personality with pizzazz (and why faceless brands are dying).
More ways to position yourself to stand out from other jewelry businesses!

I get that you might be time-strapped and don’t have a lot of time to work on this - so here are time-savvy ways to make your brand makeover for 2024 incredibly impactful!

Join me as I dive into 5 fun ways to stand out in a saturated jewelry market and create a desired brand!

Join me on Thrive by Design for podcast episode 452!

Here are the resources mentioned in the show:

Click here to review the show on Apple podcast or your favorite platform
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xo, Tracy Matthews

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Episode #451: Building Unbreakable Wealth With Mike Brown

Wed, 27 Dec 2023 21:00:00 -0800

Is your relationship with money impacting your ability to create wealth and find enjoyment in the things that you’re doing to generate revenue?

I love talking about things that are holding you back from becoming wildly successful!

In the latest episode of the Thrive by Design Podcast, I chat with Mike Brown - a serial entrepreneur, a former Navy pilot, and the founder of Unbreakable Wealth.

We talk about:

The number one thing stopping you from taking your wealth to the next level.
The four magic numbers that will make or break your success.
How to heal your relationship with money and stop feeling so stressed all the time.
More tips on how to build unbreakable wealth!

He tells you how to change the habits preventing you from creating wealth in your life and how to bridge the gap between wealth and freedom!

Join us to learn financial strategies to break free from your limitations and how to accelerate your wealth-building journey!

Join me on Thrive by Design for podcast episode 451!

Here are the resources mentioned in the show:

Mike’s Instagram

Mike’s Website

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xo, Tracy Matthews

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The Jewelry Business Owner’s Growth Guide

Episode #450: The 5 Steps to Manifest Your Dream Jewelry Business

Wed, 20 Dec 2023 21:00:00 -0800

Episode #450: The 5 Steps to Manifest Your Dream Jewelry Business

Want my 5 steps to manifest your dream jewelry business and make it happen in 2024?

In the latest episode of the Thrive by Design Podcast, this Christmas episode is a celebration for you! I make sure that you’re fully prepared and give you all the tools you need to make it your best year yet!

I talk about:

How to be confident you’re taking the right steps to get to your goals.
How to remove the things that are subconsciously keeping you from what you want.
My envisioning process that’s been proven to work.
Everything you should do right now to reach your next level next year!

No matter where you’re at, here’s how to create the business of your dreams in 2024. (Hint: It all starts with setting your intention and understanding where you want to go.)

Join me on Thrive by Design for podcast episode 450 as I talk about the exact process that I used to manifest a million-dollar company and my relationship!

Here are the resources mentioned in the show:

Click here to review the show on Apple podcast or your favorite platform
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xo, Tracy Matthews

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The Jewelry Business Owner’s Growth Guide

Episode #449: Using Failure As Fuel For Growth with Brad Pedersen

Mon, 18 Dec 2023 21:00:00 -0800

Let’s get real about something that a lot of people are afraid of - how to overcome hardship and challenges, especially bankruptcy.

What do you do when you have a business that might be in a bit of trouble and you love it and want it to work - but you’re unsure what to do next?

In the latest episode of the Thrive by Design Podcast, my chat with Brad Pedersen will forever change your perspective, especially if you need hope and encouragement.

We talk about:

How to become more powerful no matter what you’re facing.
Why you need struggles (that’s right).
How to get your confidence back and move past shame.
More ways to turn your problems into success!

After walking through the fire and coming out even more successful on the other side, he talks about how he overcame going through bankruptcy and, more importantly, how he dealt with the emotions that come with it.

The author of a book called Startup Santa, an award-winning entrepreneur, an angel investor, and an all-around badass, Brad uncovers how to navigate challenges in your business and continue growing year after year.

Listen to episode #449 of Thrive by Design - Using Failure As Fuel For Growth with Brad Pedersen.

Join us to learn how to use your beliefs, struggles, and failures as a launch pad for something so much bigger!

Join me on Thrive by Design for podcast episode 449!

Here are the resources mentioned in the show:

Brad’s Book

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xo, Tracy Matthews

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Episode #448: How to Build More Confidence as an Artist with Miriam Schulman

Wed, 13 Dec 2023 21:00:00 -0800

Ready to break away from self-sabotage and gain the confidence and clarity you need to create success and sustainability in your business?

Whether you’re a creative, an artist, or a jewelry business owner, if you’re trying to make a living with your art and lack confidence, keep finding new things to learn, and are overwhelmed with putting yourself out there, you’re in luck!

In the latest episode of the Thrive by Design Podcast, I chat with Miriam Schulman who is the brilliant author of Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity - and she tells you exactly what’s holding you back and how to change that today.

Her Passion to Profit Framework gives you the strategy to become wildly profitable in selling your offerings - without waiting any longer.

Miriam makes everything crystal clear so you stop procrastinating and start taking the steps to grow and uplevel your dream biz today.

Join us to learn the five elements that will make you amazingly successful as an artpreneur!

Join me on Thrive by Design for podcast episode 448!

Here are the resources mentioned in the show:

Miriam’s Website

Miriam’s Instagram

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xo, Tracy Matthews

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Episode #447: From the Projects to QVC and Oprah’s Favorite Things: The Joy is in The Journey with Lia Valencia Key

Wed, 06 Dec 2023 21:00:00 -0800

Did you know that if you believe it, you can achieve it?

In the latest episode of the Thrive by Design Podcast, you’re going to freaking love my guest today, Lia Valencia Key! She’s a bundle of joy and shares her story about reinvention and how she transformed her childhood of poverty and hardship into something positive and amazing.

Raised with very humble beginnings and in the most impoverished neighborhood in Philidelphia, she grew up in a homeless shelter with her mother and siblings. In those dark times, her mom told her, “Your predicament does not determine your destiny”.

Lia shows you how to always find the light within yourself and how all things are possible. She’s living proof of shattering glass ceilings as she built a wildly successful business that’s been featured on QVC, Oprah’s Favorite Things, and so many more places!

We talk about:

The secrets of connecting to your customers and selling on a whole new level.
How to overcome adversity and not let your circumstances determine your future.
How to get yourself out of a funk and find joy when you’re not feeling it.
More inspiration you’re going to love!

You are going to love her.

Join me as I talk with one of the most joyful people that I’ve ever spoken to! Her words of wisdom and advice on how to persevere with joy will forever change your perspective (and business)!

Join me on Thrive by Design for podcast episode 447!

Here are the resources mentioned in the show:

Lia’s Website

Lia’s Personal Instagram

Lia’s Business Instagram

The Collective Mastermind

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xo, Tracy Matthews

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Episode #446: Publicity and Your Jewelry Brand with Renee Warren

Wed, 29 Nov 2023 21:00:00 -0800

Are you ready to think outside of the box and discover different ways to get in front of your target audience with public relations?

I chat with my very special guest Renee Warren who talks about about publicity in your business and some alternative ways that you might not be thinking about to grow your business.

Here’s the thing - the way that we get exposure for our jewelry brands has changed and the old-school way of pitching print magazines is not really a thing anymore.

PR these days is a lot more about your experiences and how you're getting in front of the right audience with the people that you’re either talking to or connecting with who are promoting your brand.

That’s why Renee dives into how you can do this and some of her favorite ways for jewelry business owners to get into the press!

Renee is awesome not only because of her life-changing expertise but also because she is a busy mom who is doing a lot of things in the world and making an impact, so the wisdom she shares is incredibly important for any busy woman who wants to get her business in front of more people.

She’s here to help you build confidence and authority and gain the industry recognition and media exposure that you deserve!

You’re going to love this episode!

Join me on Thrive by Design for podcast episode 446!

Here are the resources mentioned in the show:

Click here to review the show on Apple podcast or your favorite platform
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xo, Tracy Matthews

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The Collective → A Mastermind for High-Achieving Jewelry Business Owners Who Are Up to Big Things

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Episode #445: The Power of a Mastermind Group

Mon, 27 Nov 2023 21:00:00 -0800

Did you know that masterminding will change your business and life forever?

Joining and creating masterminds is one of my top priorities because when you invest in a mastermind, you invest in catapulting your business to the next level.

In the latest episode of the Thrive by Design Podcast, I share how every single mentorship I’ve been in has opened the door for me (and countless others I know and coached) to create more wealth, a more profitable business, and more freedom.

We talk about:

How I took one of my past businesses from $300k in revenue to a 7+ figure brand in 3 years.
How mentorship helps you stay the course and make more money than ever before.
Why not investing in myself during my first business was a HUGE mistake.
More ways in which mentorships uplevel your life and business!

Fast forward to today, and I look at investment in mentorship as an investment in my future and business’s growth…

Because my first mentorship turned out to be one of the best decisions of my life. It was a profound experience that opened my eyes to all of the possibilities of what I could potentially do.

So join me as I dive into why masterminds are so incredibly powerful and how they will give you tools you might not even realize you need!

Join me on Thrive by Design for podcast episode 445!

Here are the resources mentioned in the show:

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xo, Tracy Matthews

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My Inner Circle Mastermind

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Episode #444: Embracing Your Challenges With Gratitude as a Path to Growth

Tue, 21 Nov 2023 14:57:00 -0800

Today is all about one of the core pillars of manifesting what you want in your life and business - being, acting, and emoting the energy and vibe of what you’re trying to attract.

Because honestly, manifestation and positivity aside, sometimes life just goes sideways and you get served (as Jason calls it) a c-r-a-p ball.

Do you know what I’m talking about?

The thing is, we’re human, and sometimes bad things happen to good people who are doing everything right.

As a business owner, you’re going to face challenges every single week in your business, and there will be times when you come up with negative self-talk because of the hardships you’re facing (we all struggle with it).

In the latest episode of the Thrive by Design Podcast, that’s exactly why I talk about how to put a spin on gratitude and be grateful for everything that’s happening to you - even when it’s not so fun at the time.

Because, even though it definitely doesn’t feel like it, your obstacles are taking you to the next level in your business and growth.

So how do you transform that crappy energy into a positive vibe or feeling of gratitude?

I’m excited to share some tangible advice on how to embrace challenges as a path to growth!

Join me on Thrive by Design for podcast episode 444!

Here are the resources mentioned in the show:

Click here to review the show on Apple podcast or your favorite platform
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If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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Episode #442 Bonus: Breathwork Meditation With Zach Rehder

Wed, 15 Nov 2023 21:00:00 -0800

Today my friend Zach Rehder is giving you an on-demand tool to use whenever you need a little grounding for yourself and your business!

In this bonus episode of the Thrive by Design Podcast, Zach walks us through a beautiful breathwork meditation!

Be sure to keep this short and simple session on hand for when you ever need to step back and take a few minutes to relax and reset!

It helps you:

Hone in on an area of your life or business you’d like to change right now
Let go of control and open space to let in healing
Let go of stress, burdens, and overwhelm you’re carrying
Focus on what your business is inviting you to feel

I recommended that you do this at a place where you can let go of everything for a few moments and even close your eyes - so not while you’re focusing on something else that needs your attention.

Join me on Thrive by Design for podcast episode 442’s bonus!

Here are the resources mentioned in the show:

Zach’s Website

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If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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Episode #443: 5 Must-Read Money Mindset Books

Wed, 08 Nov 2023 21:00:00 -0800

In today’s episode, we’re switching things up! We dive into an incredibly important topic - how every business owner needs to uplevel their mindset when it comes to money, once they hit their next level of growth.

The thing is, we all have a glass ceiling that we eventually hit. When we hit an upper limit, we sometimes do things to self-sabotage or something explodes in our life and our business. That’s why mindset work is vital. Every one of us will face times when we need to break through our glass ceilings to get to the next level.

This is so close to my heart because this topic has been coming up a lot lately in our community. So many are struggling with their mindset around money, and it’s literally keeping them from growing.

As I thought about this, I started looking at the goldmine of books in my Audible library on money mindset. So today is all about inviting you to binge-read them with me right now! I promise they’ll help you grow in ways you never thought possible and change the whole way you approach making and thinking about money.

I can’t wait for you to join me as I dive into the top 5 amazing money mindset books that have changed my life!

Join me on Thrive by Design for podcast episode 443!

Here are the resources mentioned in the show:

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
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If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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Episode #442: How to Be a Better Friend to Your Business with Zach Rehder

Tue, 07 Nov 2023 20:00:00 -0800

What do you do when you’re out of alignment with your biz and trying to get it to do something it’s not meant to do?

In the latest episode of the Thrive by Design Podcast, I chat with my dear friend, Zach Rehder, who is a breathwork facilitator, intuitive healer, and an amazing soul who works with deep trauma. He’s helped me through some of the hardest moments of my life when I was in a deep state of burnout.

Understanding how to navigate when you’re at odds with your business and caught in the middle of a toxic relationship with it will make or break your business and goals!

We talk about:

What you need to change before you can show up differently.
How treating your business like a tool is holding you back.
Why you should embrace discomfort as often as possible.
More wisdom that saved my own business!

Today’s episode is incredible because Zach walks you through the very same process that he put me through! Get ready to become BFFs with your business so that you can do the things that you’re supposed to do with it.

If you’re considering burning your business down, listen to this episode as soon as possible - it will change everything. Chances are that you just need to change a few things or show up differently!

Join us if you’re overwhelmed and burnt out with your business, or even if you’re unsure where to take it next. I know from firsthand experience that his wisdom will change your life!

Join me on Thrive by Design for podcast episode 442!

Here are the resources mentioned in the show:

Zach’s Website

Click here to review the show on Apple podcast or your favorite platform
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If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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Episode #441: 7 Key Takeaways From My Momentum + Mastermind Retreat

Mon, 30 Oct 2023 21:00:00 -0700

Ready to create financial freedom, flexibility, wealth, and space in your life to do those things you want to do?

In the latest episode of Thrive by Design Podcast, I talk about the takeaways from my Momentum + Mastermind Retreat. These takeaways created a huge shift in me over this weekend. I feel very relaxed and grounded - like anything is possible and opportunities just keep flowing in!

These are life-changing for you as well if you’re up to big things and ready to grow, scale, optimize your business, live your best life, and do all things.

I talk about:

Why resistance forces out abundance.
How we find magic when we deal with the hard stuff.
One of the most powerful tools in abundance and manifestation that I use.
More takeaways to truly change your life and business!

If you’re ready to fully embrace the highly creative person you are and really get to the next level in your business, make time for today’s episode because I promise you we are unearthing golden game-changers for you.

Join me as I uncover where the magic really lies! Let’s align your business with your personal goals so that you’re living your dream life!

Join me on Thrive by Design for podcast episode 441!

Here are the resources mentioned in the show:

Inner Circle Mastermind

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xo, Tracy Matthews

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Episode #440: Style Magnetism: Elevate Your Brand and Build Trust With Your Signature Style with Chellie Carlson

Tue, 24 Oct 2023 21:00:00 -0700

Are you ready to create style magnetism for your brand?

In the latest episode of the Thrive by Design Podcast, I chat with Chellie Carlson - a transformational wardrobe stylist who revolutionizes your closest and confidence so you can reveal your most aligned and empowered self!

We dive into how to play a bigger game and stop hiding behind what you currently have.

She hones in on how to show up in the world, attract your perfect customers, and up-level as a business owner, entrepreneur, and someone who is doing great things.

We talk about:

How to build trust through your wardrobe.
Why dressing better enables you to make more money.
How to dress for the life you want to create.
More tips for building a wardrobe that teaches others how to treat you!

Today is all about what you need to shift in order to elevate and how to dress your brand and magnetize your clients with your style! Is it time to show up differently to your customers and step into the life you want to live?

I can’t wait to deep-dive into releasing things that may be keeping you small so you can rise into a higher vibration and your next level!

Join me on Thrive by Design for podcast episode 440!

Here are the resources mentioned in the show:

Chellie’s Instagram

Chellie’s Website

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xo, Tracy Matthews

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Episode #439: How to Use AI Without Getting Sued For Plagiarism and Copyright Infringement

Mon, 16 Oct 2023 21:00:00 -0700

Do you know how to protect yourself when using AI (and how to protect your work from others using AI)?

In the latest episode of the Thrive by Design Podcast, I chat with my good friend Lisa Fraley, a legal coach. She talks about how to steer clear of the plagiarism, stealing, and copyright and trademark infringement accusations that are happening around AI and tools such as ChatGPT right now.

She gives crucial, need-to-know tips on protecting yourself and your business!

We talk about:

How to protect yourself from getting sued.
How to protect your own work from others trying to take ownership of it.
The key to ethically creating content on AI.
More tips to keep you from being sued or having your work stolen.

Don’t put off watching today’s episode because protecting yourself from getting sued isn’t something you want to put off learning about, trust me! None of us want to unknowingly plagiarize something, borrow someone’s copyright, or use a trademark that we’re not supposed to and as a result risk getting sued!

Learn the steps you should be taking right now to stay safe and be smart when selling jewelry and other products online!

Join me on Thrive by Design for podcast episode 439!

Here are the resources mentioned in the show:

Lisa Fraley’s Website

Lisa Fraley’s Instagram

Click here to review the show on Apple podcast or your favorite platform
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If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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Auguste’s Smartphone Jewelry Photography Bootcamp

Episode 438: How to Take Incredible Branded Photography With Your Smartphone with Auguste Chocianaite

Tue, 10 Oct 2023 21:00:00 -0700

Want to use amazing branded photographs to take your business to the next level, regardless of where you’re at?

In the latest episode of the Thrive by Design Podcast, I chat with Auguste Chocianaite - a wildly successful jewelry brand photographer who shares how to start attracting higher-paying customers with amazing branded photography!

The best part? She gives step-by-step easy tips on how to do beautiful jewelry photography yourself and save money!

We talk about:

The key components of every jewelry photograph to make it sell.
Photography red flags that chase away customers!
One of her secrets to increasing sales conversions by 34%!
More easy tips to make your branding pop!

Today’s episode is huge because if the images you’re taking of your jewelry don’t have a branding backbone, you can’t create photographs that sell your jewelry to your clients.

I’m so excited for you to soak up game-changing wisdom and techniques for taking your jewelry business to the six or seven-figure route!

Join me on Thrive by Design for podcast episode 438!

Here are the resources mentioned in the show:

Free Strategy Audit

Auguste Chocianaite’s Website

Click here to review the show on Apple podcast or your favorite platform
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xo, Tracy Matthews

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Apply for Laying the Foundation

Episode 436: What Every Jewelry Brand Needs to Know About Instagram SEO

Wed, 27 Sep 2023 21:00:00 -0700

Discover the hidden potential of Instagram SEO! Join us for episode 436 of the Thrive by Design podcast as we dive into the world of SEO, shedding light on its transformative role in expanding your reach and growing your audience, particularly on Instagram.

Explore the uncharted territory of Instagram SEO, where we unravel its significance in boosting visibility and discoverability through the platform's search bar. It's not just about Google anymore. Instagram SEO's ranking factors, including relevance, user activity, and search results, are paramount for engagement and growth.

In this eye-opening episode you’ll discover how to enhance your discoverability on Instagram, harness Instagram's advanced settings for SEO and tap into the art of crafting winning captions to captivate your audienc

When you invest time in researching keywords and devising an SEO-focused content strategy, your audience, email list, and sales will skyrocket!

Tune in to podcast episode 436 today to learn how to leverage the power of SEO and elevate your jewelry company's visibility on Instagram.

Your journey to social media success starts now!

Here are the resources mentioned in the show:

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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Follow Stephanie on Instagram!

Episode 435: How She Prepared For and Won the 7500K Halstead Grant for Her Jewelry Business with Stephanie Howell

Mon, 25 Sep 2023 21:00:00 -0700

Join us for an inspiring podcast episode with Stephanie Howell, the founder of S Howell Studios. Stephanie's jewelry creations are inspired by the beauty of the natural world, encouraging us to find wonder in life's simplest moments.

Stephanie's journey into jewelry-making began in college, and her love for the craft eventually led her to launch her own jewelry business. Today, she shares her story of how she used the knowledge gained from Flourish & Thrive Academy's Laying the Foundation program and the Thrive by Design podcast to secure the prestigious Halstead Grant, even after her third attempt.

Discover how Stephanie's pursuit of success in her jewelry business led her to seek out valuable resources like the Thrive by Design podcast and Laying the Foundation. She learned the importance of structuring her business to align with her life goals, including achieving a balance between financial freedom and time.

Stephanie's journey to winning the Halstead Grant spanned three attempts, with each round teaching her valuable lessons. She used feedback from Halstead to make improvements and ultimately secured the grant in 2023. The key to her success came from everything she learned in Laying the Foundation, coupled with guidance from mentors and peers.

Stephanie emphasizes that Laying the Foundation played a crucial role in her journey, helping her identify her ideal client, craft a brand story, and develop a strategic approach to her business. Without this foundation, she likens her business to a house without a solid structure.

As a parting word of advice, Stephanie encourages fellow designers to invest in their education, stay organized, and not let financial concerns hold them back from pursuing their dreams. She believes that the knowledge gained from programs like Laying the Foundation is an invaluable investment that pays off quickly.

Stephanie Howell's journey from a jewelry enthusiast to a Halstead Grant winner is a testament to the power of education, determination, and a solid foundation. Her success story serves as an inspiring reminder that with the right knowledge and support, any dream is within reach. Tune in to this episode for more insights and inspiration.

Here are the resources mentioned in the show:

Apply for Laying the Foundation

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

Episode 434: Jewelry with Impact: Creating a Legacy Jewelry Brand with Kristine Jenson

Wed, 20 Sep 2023 21:00:00 -0700

Do you want to create a legacy brand that magnetizes dream clients and touches lives all over the world?

In the latest episode of the Thrive by Design Podcast, I chat with Kristine Jenson, a very special jewelry business owner, who shares her powerful story. Her breathtaking brand celebrates nature’s beauty, shares the legacy of her beloved niece, and impacts people around the world.

Today’s episode is about creating a brand with impact and a legacy for something or someone that matters for your brand.

We talk about:

How to make a cohesive brand that booms.
How stopping trying to please everyone will work wonders.
How she sold 90 pieces of jewelry in a few hours.
More tips about how to quantum-leap your growth, like her!

Kristine shares tips on how she got her dream customers to start buying a lot more from her, increased her return customer rate by 76%, and so much more!

If you want to build a captivating brand that ignites other lives and spreads a message with purpose, don’t miss this episode!

Tune in now to Thrive by Design for podcast episode 434!

Here are the resources mentioned in the show:

Devon’s Legacy

Checkout Kristine’s Website

Follow Jenson Natural Jewelry on Instagram

How to Stand Out in a Saturated Market with a Timeless Jewelry Brand

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xo, Tracy Matthews

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Follow Rickson on Instagram

Episode 433: From Burnout to Bliss: How She Reinvigorated Her Passion After 17 Years with Rickson Sharkey

Mon, 18 Sep 2023 21:00:00 -0700

Is burnout keeping you from success, joy, and fulfillment?

In the latest episode of the Thrive by Design Podcast, I chat with Rickson Sharkey - a seasoned and talented jewelry designer who shares about how she went from stuck in burnout to flourishing and thriving more than ever - financially, mentally, and personally.

Her tips about getting back into a space of bliss and alignment are absolute gold.

We talk about:

How to find joy in your business again, because then the real magic happens.
What you need to release in order to move forward with momentum.
How she sparked the magic that led to her first 5-figure sale.
More tips about how to not build your business the hard way!

You’ll learn something we all need to hear - how to propel yourself past a really difficult time and step out of your own way so you can create a business and life you’re in love with.

I know this episode will provide you with more clarity about what you really need to do to reignite your spark and run towards your dreams at full force!

Join me on Thrive by Design for podcast episode 433!

Here are the resources mentioned in the show:

Checkout Rickson’s Website

How to Stand Out in a Saturated Market with a Timeless Jewelry Brand

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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Double Your Audience Bootcamp

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Episode 432: How to Step Up and Play a Bigger Game This Holiday Season

Wed, 13 Sep 2023 21:00:00 -0700

In the latest episode of the Thrive by Design Podcast, I chat about stepping up and stepping out in your jewelry business. It’s time to gain beautiful momentum and play big this holiday season.

Today’s episode is gold because I dive into amazing takeaways from a powerhouse women’s event that I recently went to. It’s time to stop excuses and self-sabotage and start expanding your audience, getting more visibility, and growing your sales.

We’ll chat about:

How to stop hiding behind your business.
Becoming aware if your actions are taking you towards your goal (or away from).
How “nos” are your superpower to become unstoppable.
More transformative tips to play a bigger game (than ever before).

I’m thrilled to share incredible tips, tools, and my own realizations from brilliant speakers dedicated to helping you step up and play it big instead of play it safe.

What to learn more about my biggest takeaways that I’m implementing in my own business?

Listen to Thrive by Design podcast episode 432 now!

Here are the resources mentioned in the show:

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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Double Your Audience Bootcamp

Ep 430: 7 Ways to Increase Your Exposure + Visibility for Jewelry Brands

Wed, 06 Sep 2023 21:00:00 -0700

With the holidays right around the corner, it’s vital to understand how to help more of your dream clients find you. Here’s 7 different ways to increase your visibility and attract a bigger audience.

So if you want to magnetize more people to your brand, make sure that you don’t miss today’s episode! We dive into getting your business more visible and becoming even more profitable.

These are the tip of the iceberg of juicy tips that we touch on. Start implementing them as soon as possible!

We discussed:

How to Be Savvy With Your Social Media Learn how to get even more of your content in front of people and create a stronger community of dream followers.

How to Create Wildly Effective Brand to Brand Collaborations Understand the different powerful partnerships you can form that will keep giving.

How to Get Media and Publicity Get your brand more visibility and validity in the eyes of your perfect customers.

Four More Specific Strategies Get in front of more people and gain traction - right now.

Want all the juicy deets? Tune into Thrive by Design podcast episode 430 now!

Here are the resources mentioned in the show:

Click here to review the show on Apple podcast or your favorite platform

Select “Ratings and Reviews” and “Write a Review”

Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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EP 429: How Do I Market My High End Jewelry to My Target Audience?

Wed, 30 Aug 2023 21:04:00 -0700

What do you do when traditional grassroots marketing isn’t working because no one in your circle can afford your high end jewelry?

If you need straightforward tips to find customers who both desire and can afford your high end products, today’s episode of Thrive by Design is for you! Learn who to get your products in front of and how.

You’ll meet Yuna - an artist with a very expensive and beautiful line of jewelry. Her relatable question is the focus of today’s episode. We look at exactly how and where she can find people who can afford her high end pieces.

We discussed…

Get in front of people with money and discover how to open new doors and create opportunities for yourself.
Do market research on your competitors so you can hone in on exactly who is looking for what you offer.
Find opportunities to host trunk shows and popups at the right events and in front of the right audience. Stop wasting your time on tactics that don’t work.
And so much more!

Ready to seriously change the way you approach marketing your high end products by focusing only on what works? Tune into Thrive by Design podcast episode #429 now!

Here are the resources mentioned in the show:

Desiredbrandeffect.com/chapterone

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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Follow Emy Oikawa on Instagram!

Ep 428: Ask Me Anything: Do I Need More Than One Dream Client for My Different Offers?

Wed, 23 Aug 2023 21:00:00 -0700

In my “ Supercharge Your Sales Challenge: Ask Me Anything” session, Emmy, an artist and business owner, asked this question because she started out by making clay, but then evolved into making jewelry and other gifting products.

She raises such a great point for business owners with multiple collections – one that can often cause overwhelm and confusion. Do you need a dream client for each category, or are you targeting the same person?

In the latest episode of the Thrive by Design Podcast, we delve into whether or not you have more than one dream client if you have more than one offering.

We’ll chat about how to:

Know if you have only one dream client or need to market to many.
Be cautious about overdoing it with your offerings.
Avoid overcomplicating different avatars.
More juicy tips on how to market multiple products to your dream client/clients!

You’ll meet Emmy - an ambitious jewelry maker who expanded and diversified her business to include multiple collections. Her compelling question about how many dream clients her assorted offerings should have is an essential one to analyze.

Want the full scoop? Tune into Thrive by Design podcast episode 428 now!

Here are the resources mentioned in the show:

Get Chapter One of The Desired Brand Effect Book

Here are the resources mentioned in the show:

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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Follow @Trac

Ep 427: Ask Me Anything: How Do I Market to Two Separate Jewelry Audiences?

Wed, 16 Aug 2023 21:00:00 -0700

Ever wonder how to market to different client avatars without the overwhelm? You're not alone. Join me today on this episode of Thrive by Design as we unravel strategies to effectively market to two distinct audiences under one brand and website.

You’ll meet Angeli Yara, a talented jewelry maker juggling her stunning creations and jewelry-making classes. Her question about catering to diverse audiences sparked this episode's golden insights, applicable to any jewelry brand with multiple target groups.

We discussed…

How to Segment Your Email List Like a Pro Discover the power of tailored content by creating separate email lists for each audience. We'll talk about the importance of list segmentation, making every customer feel uniquely valued.

How to Craft Your Website with Precision Why it is essential to design dedicated sections for each audience and create crystal-clear subpages. Learn how clarity elevates the user experience, guiding visitors seamlessly to their desired destinations.

How to Show Up on Instagram with Brilliance Master the art of dual profiles—one for each audience. My strategy involves creating content that resonates with both audiences and savvy cross-promotion. Build strong connections and remember clarity trumps confusion.

How to Prioritize User Experience Invest in a pro designer with experience in personal branding. They'll ensure your website effortlessly showcases your offerings and captures your brand essence.

And so much more!!

Want the full scoop? Tune into Thrive by Design podcast episode 427 now!

Here are the resources mentioned in the show:

Get Chapter One of The Desired Brand Effect Book

Click here to review the show on Apple podcast or your favorite platform

Select “Ratings and Reviews” and “Write a Review”

Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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Apply for Train Your Customers to Buy Online

EP426: 5 Ways to Use ChatGPT and Other AI Tools For Social Media Growth with Blair Kaplan Venables

Wed, 09 Aug 2023 21:00:00 -0700

If you've been curious about harnessing the potential of AI to enhance your connections and speed up content creation, you're in for a treat with this episode!

Join me as I sit down with Blair Kaplan Venables, the founder of Blair Kaplan Communications and the Global Resilience Project.

Back in 2008, when she was just 23 years old, Blair took a daring leap, leaving her job at Lululemon to venture into the world of entrepreneurship. During a time when social media marketing was still in its infancy, Blair saw the potential for her public relations business, paving the way for an extraordinary journey ahead.

Fast forward 15 years, and Blair continues to blaze a trail, guiding her entrepreneur clients to become thought leaders and leading experts using social media as a platform. Through her group and 1:1 coaching, she empowers them to elevate their social media skills, craft compelling stories, and establish themselves as authoritative voices in the online sphere.

As the world embraces AI, Blair recognizes its incredible power in content creation. During our conversation on episode 426 Blair shares her favorite AI tools, including Chat GPT, and provides 5 invaluable tips on effectively using AI for social media and blog content creation.

Don't miss out on this amazing episode with Blair Kaplan Venables, where she shares her expertise and experiences on how to leverage the power of AI to craft compelling content and build authentic connections with your audience!

Here are the resources mentioned in the show:

Follow Blair Kaplan Venables on Instagram!

Blair Kaplan Communications

The Global Resilience Project

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xo, Tracy Matthews

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EP425: How 4 Designers Hit BIG Goals in Just 90 Days

Wed, 02 Aug 2023 21:00:00 -0700

In Episode 425 of the Thrive by Design podcast, we have the pleasure of introducing four extraordinary jewelry designers who have achieved remarkable success within just 90 days after joining us for Train Your Customers to Buy Online 12-week sales accelerator.

You’ll meet Erin Kandoll from Twisted Ginger Jewelry, Karla Hackman from Karla Hackman Designs, Elizabeth Cline from Shop Dreamers of Dreams and Hannah Kim from By Hannah Design.

These four designers share a common goal—to achieve unprecedented growth in their online sales. They’re all part of our Flourish & Thrive community and recently graduated from the Train Your Customers to Buy Online (TYC) 12-week sales accelerator.

In this episode, we dive deep into their journeys, the challenges they faced, and the transformative impact TYC had on their lives and businesses.

Each of them will open up about what was working for them and where they needed help to take their online sales to new heights. You'll hear firsthand accounts of how TYC's unique approach helped them overcome overwhelm, stay focused, and drive remarkable results.

So, get ready to be inspired by the stories of Erin, Karla, Elizabeth, and Hannah as they share their triumphs and how they harnessed the coaching and mentorship they found in TYC to reshape their businesses.

Whether it's leveraging email and SMS lists, mastering live selling on Instagram, optimizing websites, or adopting a visionary mindset, these designers have discovered the keys to unlocking success in the jewelry industry.

Tune in now to hear their authentic and honest journeys, and witness how they turned their dreams into reality with TYC!

Here are the resources mentioned in the show:

Follow Erin Kandoll on Instagram!

Follow Karla Hackman on Instagram!

Follow Elizabeth Cline on Instagram!

Follow Hannah Kim on Instagram!

Click here to review the show on Apple podcast or your favorite platform
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xo, Tracy Matthews

Follow on Instagram:

Follow Alex on Instagram!

Follow @TracyMatth

EP424: How to Leverage In Person Events to Grow Online Sales (and Get 200 New Email + SMS Subscribers in 3 Days)

Mon, 31 Jul 2023 21:00:00 -0700

In this captivating episode of the Thrive by Design podcast, we sit down with the brilliant jewelry designer Alex Boxall, the creative force behind Alex Kathlyn Accessories. Join us as we explore Alex's inspiring journey, from childhood creativity to building her online business and embracing newfound confidence.

Rediscovering Her Passion and Navigating Challenges

Alex's love for crafting jewelry began early in life, making friendship bracelets and wire-wrapped rings for her mom. When she launched her brand, Alexandra Kathlyn Accessories, in 2014, it was born out of necessity after facing job uncertainties in a small town with limited opportunities.

An Unintentional Hiatus

Alex dedicated herself to growing her business from 2014 to 2018, using in-person shows as her primary channel and supplementing with online sales. However, after becoming a new mom, she realized she couldn't give her best to both roles. Scaling back her business to part-time allowed her to focus on her family. Then, life threw her a curveball with the pandemic, leading to an unintentional three-year hiatus.

Elevating Her Online Business with Flourish & Thrive Academy

Determined to succeed, Alex joined Flourish & Thrive Academy's transformative program, Train Your Customers to Buy Online. This pivotal decision marked a turning point in her journey, propelling her to take bold and consistent action toward her goals.

Armed with the strategies she learned in TYC, Alex attended a two-day market, using her newfound confidence to ask people to join her VIP List. Her results were astounding:

Added 200 new email and SMS subscribers to her list
Saw a remarkable 191% increase in sales compared to the previous year
Created a compelling new offer and sold over 150 units

TYC's magic lies in its actionable approach and accountability, encouraging designers to stop procrastinating and take consistent action.

If you’re feeling inspired by Alex's journey, I promise you’re going to be even more inspired when you listen to this episode. Tune in now for insights and wisdom from an exceptional jewelry designer on her path to massive success.

Here are the resources mentioned in the show:

Alex Kathlyn Accessories Website

Join Us for Train Your Customers to Buy Online

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you

EP423: Transforming Your Creative Funk Into Your Best Year Ever with Donnette Roberts

Wed, 26 Jul 2023 23:00:13 -0700

Have you ever found yourself stuck in a creative funk with your jewelry business? We've all been there! As creative entrepreneurs, rough patches of overwhelm and burnout can hit us unexpectedly, leaving us wondering how to keep the business going.

In Episode 423 of the Thrive by Design podcast, get ready for an inspiring story that'll hit home for many of you. Join us as we dive into the journey of jewelry designer Donnette Roberts from Prickly Cactus Jewels. She faced burnout despite having a successful end-of-year show and considered giving up. But instead of throwing in the towel, she harnessed her analytics skills and joined us for our 12-week accelerator program: Train Your Customers to Shop Online (TYC)

If you're feeling down about your business, like Donnette, her story might just be the inspiration you need to keep going! Discover how she transformed her creative funk into a thriving business with the help of TYC. Donnette's results were mind-blowing, with her online sales soaring by 112%, her average order amount increasing by 50%, and her returning customer rate improving by 33%.

So grab your headphones and tune in to Episode 423 of Thrive by Design to learn how to overcome burnout and reignite your passion for your jewelry business. You won't want to miss this one!

Here are the resources mentioned in the show:

Links:

Follow Prickly Cactus Jewels on Instagram!

Prickly Cactus Jewels Website

NEW Masterclass: 6 Strategies to Scale Your Online Sales in 2023

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xo, Tracy Matthews

Follow on Instagram:

Follow Erin Kandoll on Instagram!

EP422: She’s on Track to Triple Her Sales This Year – Here’s How She Did It! with Erin Kandoll

Mon, 24 Jul 2023 21:00:00 -0700

Have you ever felt like you hit rock bottom with your jewelry business, questioning whether your passion for creating beautiful pieces is destined to remain just an expensive hobby? On today’s episode of Thrive by Design, You’ll meet Erin Kandoll of Twisted Ginger Jewelry, who has a story that proves success often blooms from the darkest moments.

In this special episode, we dive deep into Erin's incredible journey – from selling all her tools and supplies to reigniting her passion and becoming a thriving jewelry entrepreneur, on track to triple her sales this year!

Erin's path to healing and solace started after a deeply traumatic event, where she found refuge in the gentle glow of silver and the dance of a torch. Over the past ten years, she's honed her craft as a self-taught silversmith, pouring her heart into this captivating art form.

But it was the moment she discovered the Thrive by Design Podcast that everything changed. Listening to our episodes ignited a spark within her, and she knew it was time to figure it out and turn her craft into a thriving business.

Joining Flourish & Thrive Academy for the Jewelry Brand Makeover Bootcamp and Laying the Foundation was the turning point for Erin. With newfound knowledge and guidance, she embarked on a journey to establish a legitimate online presence and build her brand.

The transformation didn't end there! Erin's journey continued with Flourish & Thrive Academy's Train Your Customer to Buy Online 12-week Accelerator (TYC). Little did she know that this decision would skyrocket her sales, and her success took off like a tumbleweed, going faster than she could keep up!

In Episode 422, Erin shares some remarkable milestones with us, from creating her website and securing wholesale orders to surpassing her entire previous year's online sales in just three months – and that's just the beginning!

Building a solid foundation for her business, Erin is now gearing up to triple her sales this year! With a new studio on the horizon and a passion that fuels her drive, she's unstoppable.

So, if you've ever felt like giving up on your jewelry dreams, listen to Episode 422 and let Erin's journey inspire you to turn your passion into a thriving business. Your dreams are within reach – embrace the journey, and let the magic unfold!

Here are the resources mentioned in the show:

Twisted Ginger Jewelry

Follow Rael Cohen on Instagram!

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

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EP421: The Power of Intention + Massive Action Helped This Jewelry Designer Sell $17K in Just 3 Days Rael Cohen

Wed, 19 Jul 2023 21:00:00 -0700

Ever wondered if it's truly possible to manifest your dream business and create the life you've always desired? Well, get ready for some mind-blowing inspiration because I have fantastic news for you - it's ABSOLUTELY within your reach!

In this episode of the Thrive by Design podcast, I had the pleasure of chatting with the incredible Rael Cohen of Rael Cohen Jewelry. Not only is she a jewelry genius, but she's also a graduate of our TYC program.

Rael is living proof of the power of mindset and manifestation practices. With her unwavering belief in these practices, she has achieved nothing short of extraordinary results.

Rael put her manifestation practice into action by following the strategies we teach in TYC. And as a result, she manifested an event with over 12,000 dream clients in attendance, resulting in a jaw-dropping $17,000 in just three days!

But Rael's journey is far from over. She's on an unstoppable mission to grow her jewelry business to multiple 6 figures. With plans to move to Sante Fe, hire an amazing team, and create a fulfilling life for herself, she's well on her way to achieving her dreams.

If you’re ready to manifest your dream business and create a life beyond your wildest dreams? Tune into episode 421 and discover how Rael…

Aligned her energy to attract the right opportunities and customers
Manifested her best in-person show and sold $17,000 in three days
Added over 100 people to her email list
Found comfort and support in our incredible community to make big things happen in her business and her life

Tune in now, and unleash your true potential!

Here are the resources mentioned in the show:

Rael Cohen Jewelry

Supercharge Your Online Sales Challenge

Train Your Customers (TYC)

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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EP420: 5 Ways to Increase Instagram Engagement Without Running Ads

Mon, 17 Jul 2023 21:00:00 -0700

Unlock the secrets to a thriving online jewelry business on the Thrive by Design Podcast! Join host Tracy Matthews in Episode 420 as she shares how to maximize engagement on Instagram without spending a dime.

Discover 5 killer strategies to turn your Instagram scrollers into raving fans and loyal customers. From leveraging Instagram Stories to engaging with ideal profiles, Tracy's golden tips will have your Instagram presence sizzling like never before.

We've seen quite the rollercoaster ride over the past couple of years. The pandemic brought a digital revolution, with more and more businesses shifting their focus online. But finally, people are back to in-person shows and festivals, which is amazing.

But here's the thing - if you're someone who's looking to create a thriving, leveraged business model that doesn't necessarily tie you to a physical location, then paying attention to your online sales is an absolute must!

Don't miss out on this tailor-made episode to supercharge your online presence and make the most of Instagram without running ads. Tune in now for your path to success!

Here are the resources mentioned in the show:

Join the Supercharge Your Online Sales 3 Day Challenge

Click here to review the show on Apple podcast or your favorite platform

Select “Ratings and Reviews” and “Write a Review”

Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

EP419: New Social App Update: Instagram's Threads App

Thu, 13 Jul 2023 06:36:24 -0700

Threads is all the buzz lately! 100 million new users join in just the first week, which is crazy!

You have to ask yourself (because who really needs yet another social media platform):

Is it worth your time?
Is it just another time suck?
How can you leverage it for your business?

The jury is still out, but for now, I’d say give it a try and just have fun experimenting.

Will Threads replace Twitter?

Or will it go the way of Clubhouse? Remember during the pandemic lockdown, when Clubhouse was everyone’s favorite shiny new toy? We were all isolated and stuck at home, so what else was there to do? But nowadays, is anyone even still using it? Not me.

I’m still experimenting and playing around with Threads to decide for myself how it might fit into an overall marketing strategy. What I’ve sensed so far is that it's not political or journalistic (like Twitter). It's actually more like the early days of Facebook when you’d post a random status.

Why Join Threads Now?

If you're thinking about joining the Threads app and want to grow a big following, it’s best to jump on now before it gets overcrowded. I've been posting on both of my accounts daily (tracymatthewsny and flourish_thrive), just one or two things here and there, trying to get a feel for the app and how I might leverage it going forward.

Listen to Episode 419 and decide for yourself!

For now, the jury is still out as to whether Threads is a game-changer when it comes to promoting your jewelry business and connecting with your audience.

Meanwhile, I hope you enjoy this lighthearted episode and then just experiment, play and have fun!

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
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If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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EP 418: You're Perfectly Flawesome with Kristina Mand-Lahkiani

Tue, 11 Jul 2023 06:30:00 -0700

In the latest episode of the Thrive by Design podcast, I had an inspiring conversation with Kristina Mand-Lahkiani, author of the empowering book, Becoming Flawesome.

Kristina is also the co-founder of Mindvalley, the renowned personal development platform. Together, we explored the path to self-love and how it can transform your life.

How we learn to be self-critical

From a very young age, we are told that to succeed, we have to work on our weaknesses and mistakes. Kristina shared an example of what she calls the red marker technique, which goes like this…

You write an essay, and your teacher takes a red marker and points out all of your mistakes, gives it back to you, and says, ‘Work on your mistakes, then you'll be a success.’

This is a common paradigm in society, that reinforces our pattern of always looking for what’s wrong and then trying to fix it. But there’s another, less popular paradigm called the green marker technique.

In this scenario, the teacher takes your essay and highlights everything you did really well, gives it back to you, and says, ‘Work on your strengths, and that's how you will succeed.’ Our society typically doesn’t work this way, but imagine if it did.

Reinforcing Our Beliefs

There is scientific evidence that if you believe in something, you're going to notice the evidence of that belief. The reticular activating system in your brain filters out the stimuli because you can't register everything. So instead, you notice what you focus on. And that's how our beliefs get reinforced.

In addition to learning how to be self-aware, Kristina talks about:

The impact of our beliefs and how they shape our reality
The importance of self-awareness and its role in personal growth
The dark side of personal development
The key skills for self-love: honesty, kindness, and courage
The dangers of narcissism and spiritual bypassing
And so much more!

If you’re like many artists and jewelry designers and you struggle with self-criticism, today’s episode is a must-listen. I guarantee you'll find it relatable and inspiring.

Embrace your flawsome self and dive into the powerful conversation about self-love. Trust me, you're going to love it!

Here are the resources mentioned in the show:

Becoming Flawesome Book

Click here to review the show on Apple podcast or your

EP418: You're Perfectly Flawesome with Kristina Mand-Lahkiani

Tue, 11 Jul 2023 03:34:33 -0700

In the latest episode of the Thrive by Design podcast, I had an inspiring conversation with Kristina Mand-Lahkiani, author of the empowering book, Becoming Flawesome.

Kristina is also the co-founder of Mindvalley, the renowned personal development platform. Together, we explored the path to self-love and how it can transform your life.

How we learn to be self-critical

From a very young age, we are told that to succeed, we have to work on our weaknesses and mistakes. Kristina shared an example of what she calls the red marker technique, which goes like this…

You write an essay, and your teacher takes a red marker and points out all of your mistakes, gives it back to you, and says, ‘Work on your mistakes, then you'll be a success.’

Reinforcing Our Beliefs

There is scientific evidence that if you believe in something, you're going to notice the evidence of that belief. The reticular activating system in your brain filters out the stimuli because you can't register everything. So instead, you notice what you focus on. And that's how our beliefs get reinforced.

In addition to learning how to be self-aware, Kristina talks about:

The impact of our beliefs and how they shape our reality
The importance of self-awareness and its role in personal growth
The dark side of personal development
The key skills for self-love: honesty, kindness, and courage
The dangers of narcissism and spiritual bypassing
And so much more!

If you’re like many artists and jewelry designers and you struggle with self-criticism, today’s episode is a must-listen. I guarantee you'll find it relatable and inspiring.

Embrace your flawsome self and dive into the powerful conversation about self-love. Trust me, you're going to love it!

Here are the resources mentioned in the show:

💎Becoming Flawesome Book: https://www.amazon.com/Becoming-Flawesome-Living-Imperfectly-Authentic/dp/1401974341

💎Supercharge Your Online Jewelry Sales 3-Day Challenge: https://www.flourishthriveacademy.com/supercharge-challenge/

Are you enjoying the podcast? We’d be so grateful if you gav

EP417: Anniversary Episode: Become Your Best Salesperson

Tue, 04 Jul 2023 21:00:00 -0700

When you started your journey as a jewelry maker, you probably didn't anticipate the need to become a professional marketer as well. But here's the reality: if you're not actively marketing, it can be challenging to grow your business and engage your target audience.

Today we’re celebrating the 11th Anniversary of Flourish & Thrive and sharing practical tips to simplify your marketing efforts, allowing you to focus on what you do best… creating stunning pieces of jewelry.

Listen to Episode 417 of the Thrive by Design to learn how to Become Your Best Salesperson with these tips…

Tip #1: Create Monthly Templates for Your Marketing Calendar

To ease the overwhelm of creating new content and ensure marketing consistency develop monthly templates.

Tip #2: Harness the Power of AI Tools

While I would not use AI to write your copy or content, you can leverage AI tools to speed up your marketing.

Tip #3: Simplify Your Marketing with a Virtual Assistant

If you’re struggling to keep up with your marketing, consider hiring a marketing VA to create blog posts and emails, as well as handle content planning, social media management, and engagement.

Bonus Tip: NEW!! Jewelry Marketing Club

Imagine having ready-made marketing materials delivered to you every month! Amazing, right? We're excited to announce our upcoming membership that offers "done for you" jewelry business marketing. Each month, you'll receive email templates, a marketing calendar, social media captions, customizable hooks, content ideas, trending reels, and even SMS templates.

Marketing your jewelry business doesn't have to be overwhelming or time-consuming. By implementing these tips, you can simplify your marketing efforts and gain back valuable time to focus on creating and being the visionary of your company.

Embrace simplicity and efficiency, allowing your jewelry to shine and your business to grow and thrive.

Here are the resources mentioned in the show:

Train Your Customers Waitlist

Jewelry Marketing Club

Supercharge Your Online Sales Challenge

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Email List Building Guide

EP416: 11 FREE Ways to Build an Email List for Your Jewelry Business Using Social Media

Tue, 27 Jun 2023 13:08:00 -0700

Ready to leverage the power of social media platforms like Instagram to supercharge your email list growth? Don't worry, I won't leave you hanging if Instagram isn't your cup of tea—I've got a couple of other ideas up my sleeve too!

Imagine the possibilities... social media has the incredible ability to connect you with people you might never have crossed paths with otherwise. It's like having a backstage pass to reach a whole new audience, and that's exactly what we're going to dive into today.

So, whether you're a social media pro or just dipping your toes into the digital world, Episode 416 of the Thrive by Design podcast has got you covered.

We're going to explore 11 easy-to-implement strategies that won't cost you a dime but will deliver maximum results. Get ready to grow your email list using the power of social media without breaking the bank!

The Power of Email for Growing your Jewelry Business

Email can be a game-changer for growing your jewelry business. Here's the deal: when it comes to using social media to build your email list, engaging content is the name of the game. Gone are the days of posting a random image with a vague description and then disappearing into the digital abyss. It's time to get strategic and think about your social media presence in terms of growing that coveted email list.

In Podcast Episode 416 You’ll Learn 11 FREE Strategies to Build Your List with Social, like:

Using strong calls to action in your bio or profile
Offering exclusive discounts, contests and giveaways
Using links in Instagram stories
Creating quizzes to engage and gather email addresses
Collaborating with influencers
Cross-promoting with parallel brands
Inviting new followers to your list
And so much more!

With the 11 strategies and email best practices that I share in this episode, your list will continue to grow and serve as a powerful tool for your jewelry business.

So, keep asking for subscribers, keep engaging, and watch your relationships and sales flourish!

Here are the resources mentioned in the show:

Summer Reading List

Alex Camacho

Meghan Boehm

Follow Amy Porterfield on Instagram!

EP415: How to Prepare to Give Your Two Weeks Notice with Amy Porterfield

Thu, 22 Jun 2023 06:00:00 -0700

Are you tired of the nine-to-five grind? Do you yearn for the freedom and fulfillment that comes with running your own business? If you've ever considered quitting your day job to pursue your jewelry business full time, then you're in for a treat.

In Episode 415 of the Thrive by Design podcast I’m interviewing Amy Porterfield, an ex-corporate girl turned online marketing expert, author of the New York Times bestselling book Two Weeks Notice, and CEO of a multimillion-dollar business.

In her new book, Two Weeks Notice Amy shares her journey from the corporate world to building a multimillion-dollar business. It’s an inspiring story with a fresh perspective on transitioning from a “job” into entrepreneurship.

Leaving Your 9-5 Job Takes Courage More Than Confidence

Leaving the security of a nine-to-five job can be daunting, but Amy advises relying on courage rather than waiting for confidence to kick in. Confidence comes with experience eventually, but you may not have that at first. So intead take the leap of faith and trust in your abilities.

Building Your Runway is Part of Your Exit Plan

Transitioning from your 9-5 day job to entrepreneurship will go more smoothly with some planning. Amy shared her three-step runway approach to help you leave your day job with integrity and confidence:

Choose your exit date: Write down the specific date you plan to leave your job. Display it prominently where you’ll see it. Then each day, ask yourself what actions you can take to move you closer to leaving.
Prepare Financially: Examine your finances, identify ways to cut expenses, and start building a nest egg. It doesn’t have to be huge, but some financial security will ease the transition and provide peace of mind.
Start a side hustle: Develop a starter idea or project that allows you to dip your toes into entrepreneurship while still working your day job. This will build your confidence and help you gain valuable experience before taking the plunge.

The Power of Clarity Around Your Dream Client

Amy emphasizes that finding your niche doesn't exclude others who may benefit from your offerings; instead, it helps you cut through the noise in the crowded online marketplace and attract the right people who resonate with your message.

Embracing Your Freedom

The worst days as an entrepreneur are still better than the best days in a nine-to-five job because of the freedom and autonomy it brings. Being your own boss allows you to design your life according to your dreams and values.

If you've been considering quitting your nine-to-five job to focus on building and growing your jewelry business, you’ll love this episode.

Have a listen, take the leap, and start creating the life you've always envisioned!

Here are the resources mentioned in the show:

Two Weeks Notice Book

An Inside Look at a 7-Figure Jewelry Brand - On Demand Masterclass

Click here to review the show on Apple po

EP414: Grow Your Jewelry Business 3x Faster When You Buy Back Your Time with Dan Martell

Wed, 14 Jun 2023 21:00:00 -0700

Growing up in a dysfunctional environment with an alcoholic mother, ADHD, drug abuse, foster care, and prison, best-selling author of Buy Back Your Time, Dan Martell, has an incredible and inspirational story not to be missed.

Despite feeling broken, Dan’s life took a positive turn when a prison guard named Brian expressed belief in him…

“I don’t know what you’re doing here, man; you don’t belong here,” Brian said.

This sparked a tiny seed of self-worth and eventually led Dan to a rehab center called Portage, where he rebuilt relationships, overcame addiction, and built and sold several multi-million dollar software companies.

Be The Best Version of Yourself and Share Your Stories With the World

Dan’s own story includes failures and setbacks but also mentors who provided guidance and support. It hasn’t been all success every step of the way. Dan started several businesses, faced several failures, and licked his wounds before achieving success.

In Podcast Episode 414, Dan shares…

His approach to time management and focusing on essential business tasks.
The importance of embracing vulnerability and leveraging our stories to serve others.
How delegation plays a crucial role in freeing up time and achieving success.
The 10-80-10 rule, where you provide initial creative input (10%), delegate the bulk of the work (80%), and add final touches (10%)
How you can produce exceptional results in business when you utilize the skills of others and focus on your strengths.
How he uses the principles he writes about in his book to create more space for travel and adventure with his family.
And so much more!

Focus on What Truly Matters

Dan’s purpose for writing Buy Back Your Time was to empower entrepreneurs to create more, delegate effectively, and lead with passion and a focus on what truly matters in life

Dan’s journey is one of the most impactful and powerful stories you’ll ever read.

I hope you enjoy this amazing episode!

Here are the resources mentioned in the show:

Dan Martell on Instagram

Buy Back Your Time Book

Flourish & Thrive’s Summer Reading List

Order Tough Titties and Bonuses!

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”

Episode 413: Summer Reading List For Jewelry Business Owners – 2023 Edition

Tue, 13 Jun 2023 05:07:21 -0700

Can you feel that?

It's the warm embrace of summer wrapping around us, bringing with it a welcome slowdown for most jewelry business owners, unless you're one of the amazing souls bustling away at art shows and festivals.

High-fives if that’s you!

Either way, now's the perfect time to kick back, relax, and dive into some captivating summer reads before the holiday season rolls around.

In Podcast Episode 413, I’m sharing my thoughtfully curated summer reading list to inspire and rejuvenate you.

You’ll learn what’s inside these amazing books and why I recommend (and love) them for you this summer…

Tough Titties by Laura Belgray - Laura’s hilarious memoir is a coming-of-age story that explores the idea of living your best life even when you feel like the effing worst.
Buy Back Your Time by Dan Martell - Dan dives deep into the importance of focusing on high-leveraged tasks and efficiently delegating the rest to avoid burnout.
Two Weeks Notice by Amy Porterfield - Amy’s step-by-step guide empowers you to find the courage to quit your job, make more money, work where you want, and change the world.
The Desired Brand Effect by Tracy Matthews - Based on the Desired Brand Effect methodology it’s specifically written for jewelry business owners who are eager to grow and scale their companies successfully.
Cash Confident by Melissa Houston - Melissa unveils the core pillars every small business owner needs to pay attention to, emphasizing the importance of keeping a close eye on your numbers.

I hope you grab one or all of the books on my recommended summer reading list. Prepare to feel inspired and to tackle every business hurdle that comes your way this season and beyond.

Here are the resources mentioned in the show:

Desired Brand Effect Book: https://desiredbrandeffect.com/

Tough Titties Book: https://www.talkingshrimp.com/book

Buy Back Your Time Book: https://www.amazon.com/Buy-Back-Your-Time-Unstuck/dp/059342297X

Two Weeks Notice Book: https://www.amazon.com/Two-Weeks-Notice-Courage-Change/dp/1401969879

Cash Confident Book: https://www.amazon.com/Cash-Confident-Entrepreneurs-Creating-Profitable/dp/1637586361

On demand masterclass: An Inside Look at a 7-Figure Jewelry Brand: https://www.flourishthriveacademy.com/7figures

Click here to review the show https://podcasts.apple.com/us/podcast/thrive-by-design-business-marketing-strategy-for-fashion/id1050430716
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Episode 412: Meet Your New Favorite Summer Read – Tough Titties by Laura Belgray

Wed, 07 Jun 2023 21:00:00 -0700

Meet Your New Favorite Summer Read – Tough Titties by Laura Belgray

If you don’t already know Laura (ummm…hello?), then you should! She's an amazing copywriter, writer, and master storyteller, and she’s flippin’ hilarious.

Laura has been a dear friend of mine for six or seven years and has been on the Thrive by Design podcast before, but today is extra special because she’s treating us to an inside look at her new book, Tough Titties, which releases on June 13th!

Tough Titties Author Laura Belgray is a Gifted Storyteller

Laura has an innate ability to share real-life stories in a way that makes us feel connected and tucked inside her world, not just an outside observer. She finds humor in everyday moments, which she skillfully crafts into easy-to-consume stories that are engaging and entertaining. This is her true gift.

In EP412: Meet Your New Favorite Summer Read – Tough Titties by Laura Belgray, Laura dished about…

Searching for book themes like the late-bloomer theme and the not-doing-life-the-way you're-supposed-to theme and the coming-of-age-as-a-dork-in-New-York theme
Her favorite chapters in Tough Titties including, “He’s Never Going to Leave Her” about her lying, cheating narcissistic pathological married salsa instructor, or the titular chapter about her late-blooming-B-turned-DD-cup boobs
How she met her husband Steven, who cooks cleans and decorates (and yeah, he's straight)
Why her stubbornness cost her a multi-6 figure book deal, but allowed her to write the book she wanted to write
And so much more!

Why Tough Titties is the Best Summer Read of 2023

The writing is incredibly compelling, and there’s an arc to it. Laura’s storytelling mastery captures your attention, so you can’t wait to see where’s it going or what’s going to happen, “Is she going to find her thing? Is she ever going to find love or grow up to become an actual adult? And the spoiler? Not really.”

Even though Tough Titties is not a self-help book, it does insight some wisdom and inspiration. “I think if you've ever felt behind in your life for your career, it's going to make you feel a lot better. If you feel like you could use a little permission to be more of yourself. It will give you that.”

Here are the resources mentioned in the show:

Follow Laura Belgray on Instagram!

Click here to review the show on Apple podcast or your favorite platform

Select “Ratings and Reviews” and “Write a Review”

EP411: 5 ways to grow your business during the slow summer months

Wed, 31 May 2023 21:00:00 -0700

One of the reasons jewelry business founders feel frustrated during a slow season is that they're focused on a lack of sales instead of shifting their focus to how they can make the most of the slow summer months to grow their businesses.

In Podcast Episode 411, I'll share 5 tips to maximize your slower months for greater impact and efficiency in your business...

Catch up on learning: Revisit courses, join a new program like Momentum or Laying the Foundation, binge your favorite podcasts, and catch up on business books.
Work on those big projects: Develop systems, create your production manual, hire a marketing VA or automate processes to streamline your operations.
Work on your marketing: Optimize your email sequences, switch to a new email service provider or CRM if needed, and design a new lead magnet pdf or quiz
Prepare for the holiday season: Design a new collection, create inventory for the holidays, and map out your plans for in-person shows and special promotions
Take a well-deserved break: Take a staycation, work on your mindset, and recharge your energy to avoid burnout and stay motivated for the busy holiday season.

The best course of action for the slow summer months, or whenever business is slow for you, is to take action with intention. Sitting and stressing is not the best use of your time.

So instead, listen to Episode #411 and catch up on learning, work on important projects, plan your marketing, prepare for the holidays, and take a break. These actions will set you up for success and growth in your business.

Here are the resources mentioned in the show:

Book a Discovery Call to learn about our Momentum Program

Learn more about Laying the Foundation

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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EP410: Creating a Clear Vision for the Future of Your Jewelry Business

Wed, 24 May 2023 21:00:00 -0700

Creating a Clear Vision for the Future of Your Jewelry Business

Do you have a clear vision for your business? If not, it's time to shift your focus from just making and selling to strategic planning.

A clear vision improves communication with your audience, motivates your team, and fuels your business's growth.

The first step to creating your vision is to get clear about what you desire from life and business, including your goals, personal aspirations, spirituality, and finances. This transformative process aligns your beliefs, motivates you, and sets you up for success.

In Podcast Episode 410, I'll guide you through an exercise to create a powerful vision for your business…

What are your Business Goals? Consider company culture, support systems, impact on the world, customer base, revenue, and profitability.

What are your Personal Goals? Think about health, relationships, social life, vacations, and lifestyle.

Is Spirituality a Priority? Incorporate mindfulness practices like journaling, meditation, breathwork, and stress management.
How are your Finances? Consider your income, savings, profit margins, and investment opportunities that will help your money grow.
And much more…

This episode is incredibly eye-opening for identifying where you might be stuck, whether you’ve hit a business plateau, and how to move past it to have the business you’ve always dreamed of.

Here are the resources mentioned in the show:

Book a Discovery Call to learn about our Momentum Program

Book: Vivid Vision by Cameron Herold

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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The Ultimate Marketing and Social Media VA Hiring Template for Jewelry Business Owners

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EP409: The 3 Crucial Steps Every Jewelry Business Owner Needs to Scale

Thu, 18 May 2023 08:08:39 -0700

One of the biggest mistakes I see a lot of jewelry business owners make, and business owners in general, is not taking the time to plan and document a vision of what they're trying to create.

Without a vision, plan, or roadmap, it’s nearly impossible to get where you’re going and achieve those big goals that lead to success.

Regardless of your business vision, whether it’s scaling to a thriving multiple 7 figure company, growing a 100K per year business, or simply building something that supports you and your family and pays you well, you must apply 3 crucial steps to achieve your vision.

In Podcast Episode 409, I’ll reveal the 3 crucial steps every jewelry business owner needs to scale, including…

💎Why having a vision supported by proper planning is crucial to scaling your jewelry business

💎How deciding what’s important to you helps you grow, scale, and remain profitable

💎Why systems, tools, and automation are necessary to create more efficiency

💎What things to systematize for maximum impact and profitability

💎When and what positions to outsource or hire for to support your vision

Here are the resources mentioned in the show:

💍An Inside Look at a 7-Figure Jewelry Brand Masterclass: https://www.flourishthriveacademy.com/7-figure-jewelry-brand-eg/

💍Book a Discovery Call to learn about our Momentum Program: https://www.flourishthriveacademy.com/discoverycall/

💍Book: Vivid Vision by Cameron Herold: https://www.amazon.com/Vivid-Vision-Remarkable-Aligning-Business/dp/161961877X

💍The Ultimate Social Media + Marketing VA Hiring Template: https://www.flourishthriveacademy.com/jewelry-business-hiring-template/

Find us on your favorite social channels:

Follow on Instagram: https://instagram.com/tracymatthewsny

Follow Tracy on Instagram: https://instagram.com/Flourish_Thrive

Follow Tracy on Tik Tok: https://www.tiktok.com/@tracymatthewsny

EP408: How to Work With a #2 To Scale Your Business

Mon, 15 May 2023 21:00:00 -0700

If you’ve hit a growth plateau in your business, there’s a good chance it’s time to hire your second in command. I’ve seen designers in our Flourish and Thrive community experience these plateaus, which keeps them from moving forward.

They know they “should” be hiring, but they put it off because they’re unsure how to hire a great team member or which activities to let a number two take ownership of.

This is a common stumbling block which is why I’m so excited to have Carla Garro and Sam Wunschell of Lita Seaglass on the Thrive by Design podcast. They generously shared how working as a team has helped the company double in size and revenue.

In Podcast EP#408, we go in-depth about hiring the right team for growth…

Making sure that you know your strengths so that you can hire people who complement you

Hiring a second in command who is the polar opposite of the creative visionary
Keeping an open mind about what you want and how you like to communicate to find the right person for each role
Training your team to self-direct and to feel confident in making decisions without worrying about making mistakes
And so much more…

Here are the resources mentioned in the show:

Click here to review the show on Apple podcast or your favorite platform
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If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

Xo, Tracy Matthews

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The Ultimate Marketing + Social Media VA Hiring Template for Jewelry Business Owners

EP407: How to Feel Cash Confident in Your Jewelry Business

Wed, 10 May 2023 21:00:00 -0700

There was a time when I was happy to stick my head in the sand when it came to business finances, P&L statements, and balance sheets.

That didn’t bode well for me as I eventually declared bankruptcy for my first business.

While I wouldn’t wish my experience on anyone, I did learn (the hard way) the importance of looking at and understanding my numbers.

That’s why I’m so excited to have Melissa Houston on the Thrive by Design podcast today. Melissa is one of our Momentum coaches, the founder of She Means Profit, and the author of the new book Cash Confident. She teaches business owners how to ditch all of their money stories to become cash confident and grow a profitable business.

In Podcast EP#407: How to Feel Cash Confident in Your Jewelry Business Melissa shares her 5-Step Financial Framework for a Profitable Business and also…

How our money stories are emotionally charged
Why the fear of money is deeply rooted but also irrational
How to run your business profitably by understanding your financial statements
Why monthly and yearly planning is so important
The smartest way to invest in your business
And much more!

Here are the resources mentioned in the show:

Grab a Copy of Melissa’s book: Cash Confident, including her bonus workbook

Book a Discovery Call to learn about our Momentum Program, where you’ll get insights from other coaching experts like Melissa.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
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If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

Xo, Tracy Matthews

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EP406: 9 Step Process for Hiring an Awesome Team Member

Wed, 03 May 2023 21:00:00 -0700

In the beginning, when you're building a business on a shoestring, you’re probably doing everything yourself.

But as your business grows, it can get overwhelming to continue doing all the things.

So, how will you know when it’s time to hire?

You’ll experience a profit or growth plateau.

Your business might start backsliding.
You start to suffer from the side effects of burnout.

I’ve seen this happen typically around the 150k to 200k revenue mark with jewelry designers that have been successful so far. Their collections are selling well, they’re getting good quality website traffic, and they’re crushing it in business.

But they’re overwhelmed and stressed.

Whether you’re ready to hire a virtual assistant, an operations manager, or someone to help with production or shipping, Podcast EP#406: 9 Step Process for Hiring an Awesome Team Member will give you so much clarity like…

How to define that role and what needs to be delegated
Determining the low-leverage tasks outside of your zone of genius
Understanding what things only you can (and should) be doing
How to write a job description and vet top talent
Onboarding and training your new team member
And so much more…

Here are the resources mentioned in the show:

The Ultimate Marketing + Social Media VA Hiring Template for Jewelry Business Owners

Book a Discovery Call to learn about our Momentum Program, where we'll teach the whole hiring process.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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EP405: How to Focus Your Time When To Scale Your Business from 100K to 500K to 1MM

Wed, 03 May 2023 13:30:00 -0700

How to Focus Your Time When To Scale Your Business from 100K to 500K to 1MM

What got you here is not going to get you there.

Even when you’ve had success in your business, you’ll need to adapt your strategy to get you to the next level. Growth requires plenty of introspection and getting out of the weeds to hire top talent and lead your team.

Step into the role of leader and break through that glass ceiling.

When you accept that you cannot possibly continue to do everything yourself and you begin to put top-level talent into support positions within your company, that’s when true growth starts to happen.

It’s more than a mindset shift too…

Getting your SOPs in order, knowing your KPIs, setting and tracking goals, and leading your team to understand and support your vision is the key to growth and the ability to scale.

In EP#405: How to Focus Your Time When To Scale Your Business from 100K to 500K to 1MM, I talk about…

What it actually takes to grow from $100,000 to $500,000 and beyond
When it’s time to start hiring and what positions to hire for
Building a team that’s aligned with your vision
How the growth of your company depends on you as a leader
Why accountability among leadership and your team is so critical
Plus, a vulnerable personal story…

Here are the resources mentioned in the show:

Do you need support in growing your business?

Book a Discovery Call, and let’s chat about how we can help you grow your business via our programs or coaching packages.

Click here to review the show on Apple podcast or your favorite platform

Select “Ratings and Reviews” and “Write a Review”

Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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EP404: What's the Objective? How Your Online Strategy Grows Your Entire Jewelry Biz

Mon, 24 Apr 2023 21:00:00 -0700

There’s one thing I know for sure…

…just when you’ve streamlined your business processes or nailed some new piece of tech, things change!

And probably more than once if you’re in business for more than a minute.

As a business owner of multiple 6 and 7 figure businesses, I’ve learned many lessons over the years, but this one thing has been key to my growth, resilience, and survival...

Being resourceful.

If you can relate, you’ll love today’s episode!

EP#404 is packed with loads of juicy nuggets:

What we learned about pivoting and resourcefulness from the Great Recession in 2008
How one of my favorite brands Eliza Page, is rocking it online, utilizing multiple sales channels to keep her customers coming back for more
Why having a resourceful success mindset is key to recession-proofing your business
And more…

So if you’re committed to doing whatever it takes to grow your online strategy…

Listen to episode #404 of Thrive by Design Why Having a Resourceful Success Mindset is Crucial to Growing a Thriving Jewelry Business

Get comfy, grab your favorite beverage, and enjoy learning what it takes to grow a successful online jewelry brand!

Xo, Tracy

Click here to review the show on Apple podcast or your favorite platform
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Follow Alexandra on Instagram!

EP403: Instagram is Dead? How to Diversify Your Jewelry Marketing Strategy

Tue, 18 Apr 2023 06:00:00 -0700

Is Instagram still a viable marketing channel for your jewelry business?

Great question which comes on the heels of a maker movement happening on Instagram right now.

Here’s the short of the long: a jewelry maker announced on Instagram that she was closing her business because the “Instagram-algorithm” was not showing her posts to her followers.

The video went viral and started a movement of frustrated makers “begging” Instagram to change their algorithm back to how it was 5 years ago.

My guest today, Alexandra Camacho, and I understand your frustration with Instagram and want to assure you that begging IG to change is not a very good use of your time.

Instead, it’s time to diversify how you market your jewelry business.

During EP#403: Instagram is Dead? How to Diversify Your Jewelry Marketing Strategy, we chat about the following…

What you need to know about the Instagram Algorithm in 2023
The modus operandi of Instagram’s holding company, Meta
Why being an IG hater is just a waste of time and energy – and what to do instead
How to create a jewelry business that thrive even when Instagram algorithms change
Multiple tips on using Instagram to your advantage for long term growth
And More…

Enjoy this awesome episode and think differently about your jewelry marketing.

xo, Tracy

Here are the resources mentioned in the show:

Acid Queen Jewelry Website

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
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xo, Tracy Matthews

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Train Your Customers to Buy Online Program

Follow @TracyMatthewsN

EP402: Ask Me Anything Q&A

Wed, 05 Apr 2023 21:00:00 -0700

Q: How do I grow my jewelry sales on my website?

A: Growing your online jewelry business sales is part strategy, part consistency, and part daily practice.

One of my favorite things to do is to answer your burning questions!

That’s why from time to time, I do an Ask Me Anything Q&A and today’s topic replay is all things online sales.

Listen to episode #402 of Thrive by Design to get your all-access pass to Ask Me Anything Q&A – Online Sales Edition

During this episode, I answer questions like…

How to handle instagram Shopping vs. website shopping?
Which advertising platforms should I run ads on?
How do you scale a jewelry business?
What’s a reasonable return policy?
How should a “handmade” jewelry maker explain that there’s a team making your jewelry?
And so much more.

I hope you love my insights in this episode! And if you’d like some support growing your online sales, join us for the Train Your Customers to Buy Online Program and get the training, accountability, and feedback you need to grow this year!.

xo, Tracy

Here are the resources mentioned in the show:

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Apply to The Train Your Customers to Buy Online Program

EP401: How They Did It – Online Sales Panel

Mon, 03 Apr 2023 21:00:00 -0700

If you’ve been struggling to grow your online sales using your website as a sales tool, you’ll love today’s episode!

Last week, I hosted a panel of makers who shared how they grew their jewelry businesses, online,

Every story of growth is different AND every designer is at a different level of success. The designers featured have customized designs, handmade jewelry, metal clay jewelry, fine jewelry and more.

So if you’d like to get more warm traffic and convert more customers from social media, email, sms, and more listen in today.

During today’s panel episode, you’ll hear how…

Joel increased her sales by 30% over last year and maps out her year far in advance
Morgan gained confidence and increase her customer base by 20% and website traffic by 11% in just 6 months
Kari took a leap of faith that forever changed her business during her re-launch
Ulka doubled her 5-figure January sales by leveraging a social strategy (and made more than most people make in a year)
Kim leveraged her in person shows to make more online
And a lot more inspiring goodness

All of the makers featured today are graduates of our most recent cohort of the Train Your Customers to Buy Online Sales Accelerator.

The next cohort starts April 18th.

Here are the resources mentioned in the show:

Ulka Rocks on Instagram

Draw the Line Jewelry on Instagram

Darshan Sacred Jewelry on Instagram

Skinny Dip Jewelry on Instagram

Loveable on Instagram

Apply to the Train Your Customers To Buy Online Program

Follow Skinny Dip Jewelry on Instagram!

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
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If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

EP400: From Extreme Burnout to Creatively Inspired with Morgan McGoff

Wed, 29 Mar 2023 21:00:00 -0700

Overcoming Creative Burnout in Jewelry Business: Discover how Morgan McGoff of Skinny Dip jewelry rekindled her passion, boosted sales by 26%, and found inspiration in the Train Your Customers to Buy Online Program.

Listen to episode #400 of Thrive by Design for her game-changing tips!

During the episode, Morgan chats about or Train Your Customers to Buy From You Online Program. This 12-week accelerator style program is

Here are the resources mentioned in the show:

Skinny Dip Jewelry Website

Flourish & Thrive Instagram

Click here to review the show on Apple podcast or your favorite platform

Select “Ratings and Reviews” and “Write a Review”

Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Join Train Your Customers to Buy From You Online

EP399: Your Business Will Only Grow As Much as You Grow

Wed, 29 Mar 2023 00:59:00 -0700

Have you ever felt stuck in the same place for a LONG time?

Or maybe you say that you want something to change or be different but you aren’t taking the actions to change for yourself.

I’m not here to call you out [well maybe a little] but more so to HELP you overcome the biggest bottleneck to your business growth – YOU.

If things aren’t growing for you, listen to today’s short and sweet episode…

If you need support getting unstuck, enlist the help of a coach, community, or program that will help you solve the problem you’re struggling with.

We can see what you can’t see clearly!

Here are the resources mentioned in the show:

Flourish & Thrive Tik Tok

Click here to review the show on Apple podcast or your favorite platform
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If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Join the Train Your Customers to Buy Online Program

EP 398: From Shopaholic to Personal Shopping + Custom Jewelry Design with Ulka Wilson

Wed, 22 Mar 2023 21:00:00 -0700

Calling all Shopahoolics and Bright Shiny Object Lovers! This podcast is for YOU!

What if you could transform your LOVE of pretty things and shopping into a thriving jewelry business?

When I first met my guest on the show today, Ulka Wilson of Ulka Rocks, she proudly announced that she was a shopaholic (even as she was collecting a lot of inventory behind the scenes).

Ulka is a graduate of our Train Your Customers to Buy From You Online Program which is open for enrollment.

On today’s episode of Thrive by Design, she shares how she has transformed her passion for shopping and designing for herself into a multi-6 figure business shopping and designing for others.

It’s a unique business model and lots to learn from!

Here’s what we chat about during today’s episode…

Ulka’s journey from corporate to retiring into her second career as a full time jewelry business owner
How she’s translated a love of shopping into a dream jewelry business model
Her process for navigating multiple customers on a buying and designing trip
Fun ways that she keeps up excitement for her brand with all the marketing tools available
How she doubled her sales goal even when she was extremely sick on her last buying trip
How she honed in a dream client and what that did for her business long term
And more…

Ulka is such a rockstar and was so fun to interview. Enjoy this episode!

Finally, learn more about growing your online jewelry sales – and turn your bright shiny object, shopaholic syndrome into a thriving business.

Here are the resources mentioned in the show:

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Train Your Customers To Buy Online Program

EP397: Why Many Online Sales Strategies Fail

Mon, 20 Mar 2023 21:00:00 -0700

Are you a jewelry business owner struggling to make sales online?

You’ve put up a beautiful website and you’re marketing on social media. Perhaps you’re even sending out some emails here and there but for some reason you just can’t seem to make predictable online sales?

Growing your jewelry website sales takes a strategic approach that’s part tactics, part creativity, and part consistency.

If you’d like to grow your online jewelry sales and train your customers to buy from you online, you likely need to understand why some online sales strategies fail - and how to fix them!

Listen to this short episode where I dive into common mistakes that stunt online sales growth.

In EP397: Why Many Online Sales Strategies Fail, I cover…

Why discernment is just as important as a digital marketing strategy
The BIG mistakes a lot of jewelry biz owners make that hinder their online sales growth
How to increase your website traffic without fancy marketing funnels
How previous success in a different sales channel can hinder online sales
And so much more..

I hope this helps you make more online sales this year. If you really want to go deeper on these concepts, join me for a free masterclass I’m hosting HERE.

xo, Tracy

Here are the resources mentioned in the show:

FREE Class: The 5 Mistakes Even Smart Jewelry Biz Owners Make That Are Killing Their Sales

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
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xo, Tracy Matthews

Follow on Instagram:

Follow Lita Sea Glass on Instagram!

Lita Sea Glass Jewelry Website

EP396: How Live Selling Transformed Her Online Jewelry Sales

Wed, 15 Mar 2023 21:01:00 -0700

There’s a lot that goes into growing your jewelry sales – online.One thing is for sure, Live Selling is a great way to create “community” around your brand, get more website traffic, and scale your growth.

I am passionate about helping jewelry business owners grow their businesses and create multiple streams of revenue. In my experience, I see a lot of jewelry makers who thrive selling in person or to stores but they can’t seem to translate that in person experience or success into e-commerce sales.

So they throw their hands up, give up, and think: selling online is not for me!

It’s important to know that training your customers to buy from you online is NOT super hard but it does take a strategy, consistency (most of you are impatient - yo), and an ability to replicate an in person experience – online.

Which brings me to today’s episode of Thrive by Design, I get to interview Carla Garro, a long time client of mine who is CRUSHING it in her niche with online selling.

Carla is the founder of Lita Sea Glass and has been “Live Selling” for the past several years after she learned the strategy in our program: Train Your Customers to Buy Online.

She sells out of collections every week and can barely keep her jewelry in stock. Listen in to hear how she does it.

Here’s what we chat about…

Her journey into finding her Desired Brand Effect and cornering an untapped unpopular market to make it “in-demand”
How Carla navigates running a very successful business being a single mom and running a team of five people
Steps she took to transition from selling in a brick and mortar to online and wholesale
How she’s built an insane following of dedicated buyers who show up every week to buy her jewelry
Impressive insights into creating community with live selling - yes 350 people show up at times
How she keeps a “beginner’s mind” when it comes to growing her business online
And so much more

Carla is a bad-ass and I want you to be too! She started this process in our TYC Program. If you’d like to get on the waitlist or apply, GO HERE for more details.

xo, Tracy

P.S. We’re hosting a free 5-day sales challenge starting Monday, March 20th. If you want to start making more online as soon as next week, Join the Supercharge Your Online Sales Challenge.

Here are the resources mentioned in the show:

Join the Supercharge Your Online Sales Challenge

EP395: 3 Rules for Planning Your Next Online Sales Promotion

Mon, 13 Mar 2023 21:00:00 -0700

One of the biggest challenges many jewelry business owners face is planning and hosting a successful promotion for a collection launch, a holiday, or even just selling out of their products.

You know why? They don’t take the time out to plan their next online sales promotion because they’re busy with their in person shows, they’re overwhelmed by marketing, or they don’t know HOW to plan a successful online promotion.

There are 3 rules for planning your next jewelry promotion on your website. If you follow these, your online sales will grow!

Today, I recorded a short and sweet episode to get you planning and promoting your next launch like a boss and training your customers to buy from you online.

Here’s what I discuss…

The Biggest Organizational Tool You’re Probably Missing Out On
Why Email Marketing (and SMS) the Right Way Will Change Your Results
How to Get Sales Long After Your Event is Over
And more…

These tips are great for all sorts of jewelry companies who are selling online. Good Luck!

xo, Tracy

P.S. join me for the Supercharge Your Online Sales Challenge from March 20-27th.

Join here>>

Here are the resources mentioned in the show:

Join the Supercharge Your Online Sales Challenge

Apply for Train Your Customers to Buy From You Online

Click here to review the show on Apple podcast or your favorite platform
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xo,

Tracy Matthews

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EP394: What's Working Now: SMS Marketing For The Jewelry Industry with Taylor Frame

Wed, 08 Mar 2023 21:00:00 -0800

Did you know that 95% of all SMS (aka text) messages are opened, read and responded to within 3 minutes?

If you think about this when it comes to marketing your jewelry website, this is EXCITING information. You know why?

Because, when a subscriber opens up your message, the chances that they’ll click through to your website are so much higher than email marketing.

The data tells us that 19% of people click through on average to an SMS message as opposed to just 3% in an email (via smscomparison.com).

That’s why SMS marketing is one of the most powerful and effective forms of marketing for ecommerce and online sales for a jewelry company when done right.

If that’s the case, then why aren’t you doing more SMS marketing? If you’ve been wanting to get into SMS marketing for your own business, you’ll love this episode.

Today, on the show I interviewed Taylor Frame, one of the co-founders of Focus Funnels.

He’s a super smart (and super fun) marketer. I originally met Taylor in a business group and we won the Good Times Award - aka the fun people award - at an event in November.

He’ll also be teaching a small group of makers all about SMS Marketing Strategy in our Train Your Customers to Buy From You Online Program this Spring.

During this episode, Taylor shares What's Working Now: SMS Marketing For The Jewelry Industry plus an exciting use case study of jewelry brands that he’s working with.

During this episode, we talk about…

Why SMS Marketing is such and important part of a jewelry marketing strategy
The phases of the customer journey and timing of SMS messages in your sales funnel
How to add value instead of “selling” all of the time
Simple actionable tips that he uses to crush it for his jewelry business clients
Where you should be sending SMS traffic to on your jewelry website
Plus, real results from one of Taylor’s Jewelry clients who went from 3K to 100K a month in sales in just one year
And so much more

Listen in to today’s episode about SMS marketing and your jewelry business. Excited to hear what you think!

Here are the resources mentioned in the show:

Learn more about SMS Marketing with Focus Funnels

Join the Supercharge Your Online Sales Challenge

Apply to the Train Your Customers to Buy From You Online Program

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EP393: We're hiring! Plus, Tips For Training a Marketing Assistant

Tue, 07 Mar 2023 18:31:00 -0800

Marketing is the gasoline that fuels the sales engine in your jewelry business. It’s one of the most important revenue generating activities a business owner can spend time on.

A lot of creative types #dislike marketing so instead of leaning in, they either blow it off or do it poorly which means their sales suffer, OR they want to hire someone to do it for them.

The BIG problem I often see is that a jewelry business owner decides to hire a marketing assistant and it ends up not working out! You know why?

If you want to hire a marketing assistant for your jewelry business, you need to give them proper training for the role.

On today’s short episode of the Thrive by Design Podcast, I share some simple tips to get your marketing assistant trained up the right way.

Here are the resources mentioned in the show:

Join us for Supercharge Your Jewelry Online Sales Challenge

Click here to review the show on Apple podcast or your favorite platform
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xo, Tracy Matthews

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Apply for the 6-Week Custom Jewelry Accelerator >>

EP392: How to Grow Your Custom Jewelry Business in 2023

Wed, 01 Mar 2023 21:00:00 -0800

One of the best moves I ever made as a jewelry designer was scaling down my jewelry business to focus only on fine, custom jewelry for private clients.

The reason WHY I love it so much is because you can make so much more money per piece when you’re delivering an experience for someone.

It took me some time to get it going but when I did amazing things happened - the referrals from google, my previous customers, and social media started flooding in.

To this day, I barely need to market my jewelry business anymore to make multi-six figures a year working no more than 5 hours a week on the business.

If you've been considering upleveling your design game and launching or improving your current custom + fine jewelry offer, you’ll love today’s podcast

I’m breaking down some of the key things I set in motion to show you how to grow your custom jewelry business this year.

During This Episode I Chat About…

How I get consistent referrals from Google (with content I posted years ago)
The one “ASSET” on my website that helps me get customers to fill out my inquiry form and pay double their budget
My networking tip that has landed more clients than paid ads ever could
The process I use to get previous clients referring their friends and designing new pieces every season
And so much more!

I hope this episode inspires you to grow your custom + fine jewelry business this year!

Click here to review the show on Apple podcast or your favorite platform
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If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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EP391: 3 Questions You Need on Your Custom Jewelry Forms to Close More Prospects

Mon, 27 Feb 2023 21:00:00 -0800

If you a fine jeweler designing custom work, this quick Thrive by Design Short Episode will hopefully serve you.

Update your custom jewelry form with 3 really important questions if you want to increase the quality of clients that you get.

Here are the resources mentioned in the show:

Apply for The Custom Jewelry Growth Accelerator

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
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If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Custom Jewelry Accelerator

EP390: 5 Ways to Increase Your Online Sales Conversions for Fine + Custom Jewelry

Wed, 22 Feb 2023 21:00:00 -0800

Do you design custom fine jewelry?

Are you a private jewelry designer who works only with private commissioned clients?

Are you thinking about adding a custom jewelry option to your fine jewelry website?

If you’re designing fine jewelry or high-end jewelry like engagement rings, wedding bands, heirloom redesign, or private commissions, I’ve got a great podcast episode for you today.

I’m breaking down how to increase your online presence and sales conversions using your website as a sales tool.

Listen to episode #390 of Thrive by Design to get your all-access pass to 5 Ways to Increase Your Website Sales Conversions for Fine + Custom Jewelry

Here are the resources mentioned in the show:

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
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If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Follow us on Tik Tok:

Jewelry Business Owner’s Growth Guide

EP389: Can I Grow My Jewelry Business Without Social Media?

Tue, 21 Feb 2023 09:05:00 -0800

Are you completely overwhelmed or baffled by how to use social media like Instagram, Facebook, and Tik Tok for your jewelry business?

If that’s a HECK Yes, well you’re going to love this episode.

While social media can be a very important part of a digital marketing strategy for a jewelry business, it’s not 100% necessary for all types of brands.

Today on this short episode of Thrive by Design, I answer the question (along with Coach Chelsea): Can I Grow My Jewelry Business Without Social Media?

Listen in on today’s episode…

Here are the resources mentioned in the show:

Click here to review the show on Apple podcast or your favorite platform

Select “Ratings and Reviews” and “Write a Review”

Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Jewelry Business Owner’s Growth Guide

EP388: Jewelry Brand Makeover Bootcamp Recap

Thu, 16 Feb 2023 10:55:00 -0800

I am still coming down from the HIGH of the Jewelry Brand Makeover Bootcamp! What about YOU?

On the show today, I did a quick and dirty recap of some of my favorite parts of the bootcamp today and some of my key takeaways including…

My vision to help 1000 jewelry business owners grow or add an additional 100K to their sales or a number that’s meaningful to them.
Key bootcamp metrics and takeaways from the group
The cliff’s notes of the key takeaways from the 60 to 90 minute teaching sessions every day
Plus, aha moments and our favorite parts of bootcamp.

Listen to episode #388 of Thrive by Design to get your all-access pass to Jewelry Brand Makeover Bootcamp Recap

Here are the resources mentioned in the show:

Click here to review the show on Apple podcast or your favorite platform
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xo, Tracy Matthews

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Tuesday Tip Bonus: Building a Business Aligned With Your Vision of Success

Tue, 14 Feb 2023 00:24:00 -0800

At the end of the day, things will settle out at a certain point. And it's not going to always be like this. Remember that this is just a cycle. And those who can look at it as a cycle will be so much better. Do the work now. And just get all the things that you need in place for your business.

Here are the resources mentioned in the show:

Join Laying the Foundation

Thrive by Design Podcast

Click here to review the show
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xo, Tracy Matthews

Follow on Instagram:

@tracymatthewsny

@Flourish_Thrive

Clubhouse:

@tracymatthews

YouTube:

youtube.com/user/FandTAcademy

EP387: How Much Should I Pay Myself As a Jewelry Designer?

Wed, 08 Feb 2023 21:00:00 -0800

We just wrapped up the Jewelry Brand Makeover Bootcamp and it was AMAZING! We welcomed 172 (and counting) jewelry business owners into our Laying the Foundation Program.

During the bootcamp, I got this question several times: How much should I pay myself as a jewelry designer?

The mindset and psychology behind your pricing is really powerful and an important factor to paying yourself.

That’s why today, I’m sharing a snippet from our Ask Me Anything Q&A. The answer to this one question is not an easy one because most jewelry business owners approach paying themselves in the completely WRONG way.

What you pay yourself is directly related to your pricing but more than likely, not in the way you think.

During the episode, I break down…

Why most makers think about paying themselves in the wrong way (and it’s keeping them broke)
How to price and incorporate the right labor fees into your jewelry
The ONE metric you need to know in your jewelry business to pay yourself WELL
The “hourly” conundrum and mindset around your role in your company
And a lot more…

Here are the resources mentioned in the show:

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

Join Laying the Foundation

Tuesday Tip: How to Find the Money to Invest in Your Business

Mon, 06 Feb 2023 21:00:00 -0800

When you're investing in your business, I want you to think like this isn't about the output that's coming out of your bank account. It's about the input that will eventually be coming into your bank account.

Here are the resources mentioned in the show:

Laying The Foundation 👉 https://www.flourishthriveacademy.com/ltf

Book a Concierge Call 👉 https://www.flourishthriveacademy.com/concierge/

The Desired Brand Effect 👉 https://desiredbrandeffect.com/

Click here to review the show
Select “Ratings and Reviews” and “Write a Review”
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If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

xo, Tracy Matthews

Follow on Instagram:

@tracymatthewsny

@Flourish_Thrive

Clubhouse:

@tracymatthews

YouTube:

youtube.com/user/FandTAcademy

EP386: When is the Right Time to Get Coaching For Your Jewelry Business

Fri, 03 Feb 2023 12:18:00 -0800

Everyone looks at the cost of a book, coach, or program.

Nobody considers the cost of being in the same place 1 year from now.

If you’ve been considering coaching for your jewelry business, you may be wondering things like..

When is the right time to hire a coach or take a coaching program?
Is my business too new for coaching?
Am I too experienced to hire a coach?
Can I actually afford to hire a coach?
What kind of coaching is right for me now?

Let’s chat…

I get DMs all of the time about jewelry business coaching and today I answer all of these questions on today’s podcast.

Here are the resources mentioned in the show:

Book a Concierge Call for LTF

Book a Discovery Call to Explore Coaching Options

Explore Our Jewelry Business Coaching Programs

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allow us to continue delivering valuable content every week.

Click here to review the show on Apple podcast or your favorite platform
elect “Ratings and Reviews” and “Write a Review”
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xo, Tracy Matthews

Follow on Instagram:

FollowClaire on Instagram

Tuesday Tip: Having the Courage to Bet on Yourself

Mon, 30 Jan 2023 21:00:00 -0800

If you're still working a full time job and you're trying to grow your jewelry business. If you're someone who is a full time mom, trying to make time to get your business off the ground or you're someone who just wants to transition from your career and do it all. I'm interviewing a designer named Candice Eve Padro of Abstracted Reverie.

And she joined our Laying The Foundation program about 10 months ago or so. And I just love hearing her story because she is talking about what it actually has taken her to navigate. Building her business on the side while working a full-time job while launching her first website right before COVID hit and all the things and how she's really navigated that as a creative, I think you'll find this really inspiring if you're someone who gets frazzled by your business a lot if you're someone who is working a full-time job and you just think that there's no way that you could get your business off the ground or whatever it might be. Or even if you're just busy in general.

Here are the resources mentioned in the show:

Laying The Foundation - https://www.flourishthriveacademy.com/ltf

Click here to review the show
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If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

xo, Tracy Matthews

Follow on Instagram:

@tracymatthewsny

@Flourish_Thrive

Clubhouse:

@tracymatthews

YouTube:

youtube.com/user/FandTAcademy

EP385: Her Jewelry Business Became a Safe Haven From an Abusive Relationship

Wed, 25 Jan 2023 21:00:00 -0800

It takes a lot of courage to walk away from an abusive relationship. So, when your jewelry business is part of the reason that you’re able to get out, heal and move forward…

Well, that’s a true WHY for going all in on it!

On the podcast today, I interviewed a very courageous woman, Claire Steckel of Skoll and Jewelry.

She took a bet on herself to go all in on her jewelry business to quit her job, leave an abusive relationship, and lean into her strengths as a maker.

During the episode, we chat about…

Her design influences + pulling from multiple genres to create a signature style that’s her own
How her business helped her leave her abusive relationship and her 9-5
How she grew her business despite not being good at marketing
Insights into her 500% growth last year

Here are the resources mentioned in the show:

Skolland Jewelry Website

Take my FREE Masterclass How to Stand Out in a Saturated Market With a Timeless Jewelry Brand

Join the Laying the Foundation Program

Take the Jewelry Brand Makeover Bootcamp

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
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If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

Tuesday's Tip: From Corporate to Intentional Jewelry with Joel Ingalswon

Mon, 23 Jan 2023 21:00:00 -0800

One of the biggest reasons that creative businesses fail is because they aren't structured and they don't have a systematic way to grow their company. And so even though they might have gotten some success and sales and traction, you know, just doing all the things and putting themselves out there. What ends up happening is eventually they end up backtracking because they don't have the structure internally in their business to actually set themselves up for success. So if you are struggling as a creative to get more traction in your business with your jewelry or your product business, you are going to love today's interview. So make sure that you listen in for the reason why…

Here are the resources mentioned in the show:

Laying The Foundation - https://www.flourishthriveacademy.com/ltf/

Desired Brand Effect - https://desiredbrandeffect.com/

Momentum - https://www.flourishthriveacademy.com/momentum/

Click here to review the show
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

xo, Tracy Matthews

Follow on Instagram:

@tracymatthewsny

@Flourish_Thrive

Clubhouse:

@tracymatthews

YouTube:

youtube.com/user/FandTAcademy

EP384: Growing a Jewelry Business in Retirement with Rina Luban

Wed, 18 Jan 2023 21:00:00 -0800

Imagine it’s 6 months from now and you have a website that’s making sales from people you didn’t know, collections that are sold out, and an increase in overall sales by 30%?

If you’re a maker who’s starting your business in retirement,, I think you’d feel pretty good, right?

That’s what happened when Rina Luban decided to be open to the *signs* to be ready to be ready to be ready (nod to Abraham Hicks)...

…so that when the teacher showed up, she was ready to learn and change.

On today’s episode of Thrive by Design, Rina shares her journey from retiring from her job as a physical therapist to building a lifestyle jewelry business in her next chapter.

She shares…

How she motivated herself in the early stages of her jewelry business
The *transition* that helped her get random strangers buying from her website
The internal shifts that happened to be ready to invest in her business acumen
How these shifts resulted in a 20-30% increase in sales in just 6 months

Here are the resources mentioned in the show:

Rina’s Website Pure Whimsy Jewelry

Pure Whimsy Jewelry Instagram

Get a Shopify Website

Follow Joie Designs on Instagram

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Tuesday Tip: From rags to riches with Quay Flom

Tue, 17 Jan 2023 15:42:00 -0800

Inspiration comes in a lot of places and today I want to feature an amazing story. You could say from rags to riches maybe of a student of ours named Quay Flom. She went from being in a really bad place of being in extreme poverty, to now running multiple six figure business and I'm really excited to dive into her story on today's Thrive by Design Podcast.

Jewelry Brand Makeover Bootcamp - https://www.flourishthriveacademy.com/bootcamp2023/

Laying the foundation - https://www.flourishthriveacademy.com/ltf/

Click here to review the show
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If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

xo, Tracy Matthews

Follow on Instagram:

@tracymatthewsny

@Flourish_Thrive

Clubhouse:

@tracymatthews

YouTube:

youtube.com/user/FandTAcademy

EP383: From Soul-Sucking Day Job to 23 Wholesale Accounts in 1 Year with Rosie Harris

Wed, 11 Jan 2023 21:00:00 -0800

If you have one of those “soul-sucking” day jobs with no opportunity for growth….

Or you just want to be inspired by another jewelry maker doing big things…

You’ll love this story!

Whenever I hear a good “I-quit-my-full-time-job-to-pursue-my-jewelry-biz” story, I have to learn more – especially when that designer doubled her online sales and now has 23 wholesale accounts – in just a year.

Pretty mind-blowing and exciting at the same time!

Meet Rosie Harris of Joie Designs. I interviewed her on the Thrive by Design Podcast about her phenomenal growth over this last year.

During this inspiring episode, we chat about…

Her journey into doing her jewelry business full time to leave her soul-sucking job
How she overcame her fears to cold email stores (and land lots of accounts).
What she did to double her website sales last year (before and after photos included)
Why following a roadmap grew her business faster this year than any year previously
Suggestions for jewelry makers who want to turn a side hustle into a full-time lifestyle business

Rosie wrapped the episode by sharing: “If you saw the progress I've made, it's phenomenal. That progress feeds my confidence to go forward into my next set of goals.”

Her progress came from following our step-by-step business building roadmap in the Laying the Foundation Program after she joined at this time last year.

Here are the resources mentioned in the show:

Joie Designs Website

Click here

Tuesday Tip: Tracy's Take on Signature Style

Mon, 09 Jan 2023 13:17:00 -0800

I wanted to come in and talk today a little bit more about creating your signature style and a look that you're known for.But what I really want to encourage everyone to think through as you're listening to this short episode today is how am I really pushing the limits on what I am known for, and creating original work now.

Here are the resources mentioned in the show:

Desired Brand Effect

Click here to review the show
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If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

xo, Tracy Matthews

Follow on Instagram:

@tracymatthewsny

@Flourish_Thrive

Clubhouse:

@tracymatthews

YouTube:

youtube.com/user/FandTAcademy

EP382: How to Shake Things Up to Get the Business You Want in 2023

Wed, 04 Jan 2023 21:00:00 -0800

I have a theory – a lot of people prefer to suffer than break up with a toxic habit.

I’m embarrassingly guilty of this…

A few weeks ago, I broke up with a very bad *old* habit that snuck up on me→ acting like a victim.

I’m embarrassed to admit it! It was affecting my business, my relationship with Jason, and my leadership.

Even though I knew I had to change or things were going to get a lot worse – I procrastinated and waited until the pain was too great NOT to change.

It’s amazing what happens when you decide and commit to necessary endings. It’s just a few weeks later and everything has turned around in my life.

If you’re someone who’s ready to release toxic behavior out of your life, listen to my podcast today where I walk you through a 5 step process to release and shake things up.

I hope it helps you make a major breakthrough this year!

Listen to episode #382 of Thrive by Design to get your all-access pass to How to Shake Things Up to Get the Business You Want in 2023

Here are the resources mentioned in the show:

Jewelry Business Owners Growth Guide

Laying the Foundation Program

Necessary Endings by Dr. Henry Cloud

Desired Brand Effect by Tracy Matthews

Click here to review the show on Apple podcast or your favorite platform
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Tuesday Tip; 3 Ways to Start 2023 with Intention and Action

Tue, 03 Jan 2023 10:16:00 -0800

In this episode of Tuesday Tips: I really want to help you to start the year with intention. And that starts by creating a theme or a word of the year. Now that theme or word of the year is going to be the thing that helps set the tone for the rest of your year. And so I'm going to share mine with you.

Here are the resources mentioned in the show:

Jewelry Business Owner’s Growth Guide

Click here to review the show
Select “Ratings and Reviews” and “Write a Review”
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If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

xo, Tracy Matthews

Follow on Instagram:

@tracymatthewsny

@Flourish_Thrive

Clubhouse:

@tracymatthews

YouTube:

youtube.com/user/FandTAcademy

EP381: How to Make Bold Moves By Overcoming Mindset Hurdles in 2023

Wed, 28 Dec 2022 21:00:00 -0800

Mindset! It’s such a powerful tool for success and necessary for any jewelry business owner to reach their goals.

Mindset is especially important for people who want to make at a minimum $100K in annual sales as a jewelry maker or designer.

I’ve noticed, after mentoring thousands of people with their business, that there’s a lot of shame and avoidance around the topic of creating financial success and security – and using their jewelry business as a vehicle for wealth creation.

Which got me thinking, why aren’t more women and creatives making what they really desire or deserve?

On the podcast today, I share my vision for helping jewelry business owners cross the 100K in revenue mark in 2023.

And I’ve decided that I want to commit to empowering a larger group of women (and men) to overcome the hurdles that hold you back from creating financial success for yourself.

If you’re ready to play big or go home…. Listen to today’s episode!

Here are the resources mentioned in the show:

Sponsor: Jewelry Business Owner’s Growth Guide

Click here to review the show on Apple podcast or your favorite platform
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If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Links:

Momentum Growth Accelerator Coaching Program

Apply for a Free Strategy Audit

Tuesday Tip; The More Confident YOU - 2023 Sales Edition

Mon, 26 Dec 2022 21:32:00 -0800

In this episode I will be giving a couple of tips to help you build sales confidence and keep going in the new year.

Here are the resources mentioned in the show:

Jewelry Business Owners Growth Guide

Apply for a Free Discovery Call

Discovery Call

Click here to review the show
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If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

xo, Tracy Matthews

@tracymatthewsny

@Flourish_Thrive

Clubhouse:

@tracymatthews

YouTube:

youtube.com/user/FandTAcademy

EP380: 9 Ways to Reduce Your Taxes for 2022 - End of the Year

Wed, 21 Dec 2022 21:00:00 -0800

Paying taxes is a necessary part of running your jewelry business and a great indicator of the profitability of your jewelry company. But let’s face it – no one likes paying taxes and there are legal ways to reduce your tax liability this year.

Reducing your tax liability can feel impossible, especially this late into December. These tips are simple, actionable steps that you can take right now before January hits.

Here are the resources mentioned in the show:

Apply for a Free Discovery Call and let’s see how we can help you grow your business faster.
Download the Jewelry Business Owner’s Growth Guide and get to your next level 10x faster.

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Tuesday Tip: What Procrastination is Actually Telling You

Mon, 19 Dec 2022 21:00:00 -0800

The fastest way through anything, whether it's a tough decision or getting over this procrastination thing is through.

Here are the resources mentioned in the show:

Discovery Call 👉 https://www.flourishthriveacademy.com/discoverycall/

Traffic on Fire Accelerator 👉 https://www.flourishthriveacademy.com/momentum/#traffic

Leila Hormozi YouTube 👉 https://www.youtube.com/@leilahormozi3996

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EP 379: How She Sold 100K of Her Jewelry in 55 Days With Confidence and Gumption

Wed, 14 Dec 2022 21:00:00 -0800

Get inspired by Twyla Dill’s BIG goal as she shares her story of how she sold $100K of jewelry in just 55 days without an advertising budget or fancy marketing. She did it all by showing up and being herself.

Here are the resources mentioned in the show:

Traffic on Fire Accelerator 👉 https://www.flourishthriveacademy.com/tof

Momentum Growth Accelerator for Jewelry Makers 👉 https://www.flourishthriveacademy.com/momentum/

Book Your Free Discovery Call 👉 https://www.flourishthriveacademy.com/discoverycall/

Resources for Jewelry Designers 👉 https://www.flourishthriveacademy.com/programs/

Guest links:

Twyla Dill Website 👉 https://TwylaDill.com

Twyla Dill on Tik Tok 👉https://www.tiktok.com/@twyladill

Twyla Dill on Instagram 👉http://instagram.com/twyladilldesign

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Tuesday Tip: Tip for Managing Stress During the Holidays

Mon, 12 Dec 2022 21:00:00 -0800

If you need to calm yourself from anxiety and get clear-headed and focused, especially during this holiday rush, I’m sharing a Tip for Managing Stress During the Holidays. I’ve never felt clearer after implementing this simple de-stressing exercise. So tune in and try it yourself.

Here are the resources mentioned in the show:

Zach Rehder Breathwork 👉https://www.zachrehder.com/

Apply for Traffic on Fire 👉 https://www.flourishthriveacademy.com/tof/

Momentum 👉 https://flourishthriveacademy.com/momentum

Free Discovery Call 👉 https://www.flourishthriveacademy.com/discoverycall/

EP376: Simple Ways to Express and Embody Gratitude (Even When Things Are HARD) 👉 https://www.flourishthriveacademy.com/ep376-simple-ways-to-express-and-embody-gratitude-even-when-things-are-hard/

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EP378: 3 Overlooked Website Traffic Sources to Grow Your Online Sales

Wed, 07 Dec 2022 21:00:00 -0800

Reach more new customers and run paid ads on a limited budget using these 3 overlooked website traffic sources. Plus, they’re cost effective and provide longevity for your ad efforts.

Here are the resources mentioned in the show:

Traffic on Fire Accelerator 👉 https://www.flourishthriveacademy.com/tof

Book Your Free Discovery Call 👉 https://www.flourishthriveacademy.com/discoverycall/

Resources for Jewelry Designers 👉 https://www.flourishthriveacademy.com/programs/

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Tuesday Tip: Million Dollar Maker Mindset

Mon, 05 Dec 2022 21:00:00 -0800

If you're not getting the results you want in business, the number one thing that is standing in your way is your mindset.

Here are the resources mentioned in the show:

Free Discovery Call 👉 https://www.flourishthriveacademy.com/discoverycall/

Laying The Foundation 👉 https://www.flourishthriveacademy.com/ltf/

Momentum 👉 https://flourishthriveacademy.com/momentum

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EP377: The 3 Core Habits of a Highly Successful Maker

Wed, 30 Nov 2022 21:00:00 -0800

3 core habits that set million dollar makers apart from struggling small business owners.

Here are the resources mentioned in the show:

An Inside Look At A 7-Figure Jewelry Brand 👉 https://www.flourishthriveacademy.com/7figures

Book Your Free Discovery Call 👉 https://www.flourishthriveacademy.com/discoverycall/

Resources for Jewelry Designers 👉 https://www.flourishthriveacademy.com/programs/

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Tuesday Tip: Quick Tip to Increase Your Average Order Value

Mon, 28 Nov 2022 21:00:43 -0800

Today, I want to talk about a quick tip to increase your average order value as a small business owner.

Here are the resources mentioned in the show:

Fast Cash Strategies Mini Course 👉 https://flourishthriveacademy.com/fastcash

Resources for Jewelry Designers 👉 http://flourishthriveacademy.com/programs

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EP376: Simple Ways to Express and Embody Gratitude (Even When Things Are HARD)

Wed, 23 Nov 2022 21:00:00 -0800

In this episode, I get personal about thriving through personal hardship and my best tips for embodying gratitude when everything feels like it’s going wrong.

Here are the resources mentioned in the show:

Fast Cash Strategies Mini Course 👉 https://flourishthriveacademy.com/fastcash

Resources for Jewelry Designers 👉 http://flourishthriveacademy.com/programs

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Tuesday Tip: 3 Hidden Profit Centers in Your Jewelry Business

Mon, 21 Nov 2022 21:00:00 -0800

3 hidden opportunities for profit in your jewelry business that you probably haven’t thought about before.

Here are the resources mentioned in the show:

Fast Cash Strategies Mini Course 👉 https://flourishthriveacademy.com/fastcash

Resources for Jewelry Designers 👉 http://flourishthriveacademy.com/programs

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EP375: The New Age of Brick and Mortar Retail with Jennifer Gandia

Wed, 16 Nov 2022 21:00:00 -0800

Jennifer Gandia shares her journey from newbie jewelery designer to the co-owner of a thriving family business.

Here are the resources mentioned in the show:

Follow Jennifer on IG 👉 https://www.instagram.com/jennifergandia/

Greenwich St. Jewelers 👉 https://www.greenwichjewelers.com/

Momentum 👉 https://flourishthriveacademy.com/momentum

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Tuesday Tip: The Ups and Downs of Entrepreneurship

Mon, 14 Nov 2022 21:00:43 -0800

The ups and downs of business are just indicators that we're on the right track, or that there's something that we need to learn.

Here are the resources mentioned in the show:

Momentum 👉 https://flourishthriveacademy.com/momentum

Laying The Foundation 👉 https://www.flourishthriveacademy.com/ltf

The Desired Brand Effect 👉 https://desiredbrandeffect.com/

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EP 374: Joy and Human Connection NYC Jewelry Week

Thu, 10 Nov 2022 14:50:00 -0800

Learn how to stand out as an independent jewelry designer from the founders of New York City Jewelry Week, Bella Neyman, J.B. Jones, and their creative partner, Alain Simic.

Here are the resources mentioned in the show:

Bella Neyman 👉 https://www.instagram.com/bellaneyman/

J.B. Jones 👉 https://www.instagram.com/j_b_j_o_n_e_s/

Alain Simic 👉 https://www.instagram.com/alainsimic/

Traffic On Fire 👉 https://www.flourishthriveacademy.com/momentum/#sprint1

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Tuesday Tip: The Simple Advertising Strategy That Anyone Can Pull Off for Holiday

Mon, 07 Nov 2022 21:00:00 -0800

The simplest way to get started with advertising for your jewelry business, even if you have a small budget and are technically challenged.

Here are the resources mentioned in the show:

Momentum 👉 https://www.flourishthriveacademy.com/momentum

Traffic on Fire Accelerator 👉https://www.flourishthriveacademy.com/momentum/#traffic

Episode 373 with Nicole Diedrich 👉https://www.flourishthriveacademy.com/ep-373-whats-working-now-on-fb-and-instagram-ads-for-paid-ads/

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EP 373: What's Working Now on FB and Instagram Ads For Paid Ads

Wed, 02 Nov 2022 21:00:00 -0700

Nicole Diedrich, founder of Diedrich Marketing Strategies, catches us up to speed on the kinds of paid advertising strategies that are working now on Facebook and Instagram.

Here are the resources mentioned in the show:

Follow Nicole on Instagram 👉 https://instagram.com/mrs.diedrich/

Traffic On Fire 👉https://www.flourishthriveacademy.com/momentum/#sprint1

Free Strategy Audit 👉 https://flourishthriveacademy.com/strategy

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Tuesday Tip: End the Year Strong With Marketing That Matters

Mon, 31 Oct 2022 21:00:00 -0700

While you’re in the thick of the hectic holiday season, here are a few simple ideas to help you make the most of it.

Here are the resources mentioned in the show:

Marketing That Matters 👉 https://flourishthriveacademy.com/marketingthatmatters

The Desired Brand Effect 👉 https://desiredbrandeffect.com/

Free Strategy Audit 👉 https://flourishthriveacademy.com/strategy

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EP 372: 3 Steps to Grow Your Business to 7-Figures

Wed, 26 Oct 2022 21:00:00 -0700

What got you here, isn’t going to get you there. Today, we’re going to look at 3 steps to grow your business to 7-figures and talk about the changes you need to make along the way.

Here are the resources mentioned in the show:

Momentum 👉 https://flourishthriveacademy.com/momentum

The Desired Brand Effect 👉 https://desiredbrandeffect.com/

Free Strategy Audit 👉 https://flourishthriveacademy.com/strategy

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Tuesday Tip: Email Markting Tips to Increase Sales (Stolen From Big Brands)

Mon, 24 Oct 2022 21:00:00 -0700

What big brands are doing with their email marketing that you should be, too.

Here are the resources mentioned in the show:

Momentum 👉 https://flourishthriveacademy.com/momentum

The Desired Brand Effect 👉 https://desiredbrandeffect.com/

Free Strategy Audit 👉 https://flourishthriveacademy.com/strategy

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EP 371: The Top 3 Things You Need on Your Website for Better Sales Conversion

Wed, 19 Oct 2022 21:00:00 -0700

Your website can make or break your sales. Here are the top 3 things every small business owner needs on their website for better conversions.

Here are the resources mentioned in the show:

Marketing That Matters 👉 https://flourishthriveacademy.com/marketingthatmatters

Shopify Free Trial 👉 https://flourishthriveacademy.com/shopify

Laying The Foundation 👉 https://flourishthriveacademy.com/ltf

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Tuesday Tip: Tik Tok (We're Back) and Getting Over the Fear of an Unfamiliar Platform

Mon, 17 Oct 2022 21:00:00 -0700

Feeling camera shy? You’re not alone. TikTok and Reels are the king of content right now. Let’s talk about how to confront your fears and create content that doesn’t stress you out.

Here are the resources mentioned in the show:

Laying The Foundation 👉 https://flourishthriveacademy.com/ltf

The Desired Brand Effect 👉 https://desiredbrandeffect.com/

Free Strategy Audit 👉 https://flourishthriveacademy.com/strategy

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EP 370: The Automated Email Series That Boosts Sales for the Holidays

Wed, 12 Oct 2022 21:00:00 -0700

There is an automated marketing sequence that can help you increase your sales, sometimes up to 35-44%! If you don’t have it, you’re basically leaving money on the table.

Here are the resources mentioned in the show:

Marketing That Matters 👉 https://flourishthriveacademy.com/marketingthatmatters

Shopify Free Trial 👉
https://flourishthriveacademy.com/shopify

Episode #266 w/ Chris Orzechowski 👉 https://flourishthriveacademy.com/266

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Tuesday Tip: Improving Your Productivity on the Bench

Mon, 10 Oct 2022 21:00:00 -0700

Quay Flom shares the genius production system she used to build a 6+ figure jewelry brand.

Here are the resources mentioned in the show:

Follow Quay on Instagram 👉 https://instagram.com/quayanndesigns/

Laying The Foundation 👉 https://flourishthriveacademy.com/ltf

Free Strategy Audit 👉 https://flourishthriveacademy.com/strategy

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EP 369: Do I fight for it? Or close my jewelry business?

Wed, 05 Oct 2022 21:00:00 -0700

8 questions to ask yourself when you’re trying to decide whether you should keep fighting for your jewelry business is or close it down and move on to your next adventure.

Here are the resources mentioned in the show:

Timeless Brand Masterclass 👉 https://flourishthriveacademy.com/timelessbrand

Free Strategy Audit 👉 https://flourishthriveacademy.com/strategy

Laying The Foundation 👉 https://flourishthriveacademy.com/ltf

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Tuesday Tip: Easy Reels + Tike Tok Editing Strategy

Mon, 03 Oct 2022 21:00:00 -0700

How Claire Mannheimer creates weeks worth of Instagram Reels content for her jewelry business in just a few hours.

Here are the resources mentioned in the show:

Laying The Foundation 👉 https://flourishthriveacademy.com/ltf/

The Desired Brand Effect 👉 https://desiredbrandeffect.com/chapter1/

Shopify Free Trial 👉 https://flourishthriveacademy.com/shopify

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EP 368: How to market beyond your network with a small marketing budget

Wed, 28 Sep 2022 21:00:00 -0700

Stuck in the friends and family zone? This week we’re talking about a few marketing strategies you can use to grow your audience as a small business owner, no matter what kind of budget you’re working with.

Here are the resources mentioned in the show:

Laying The Foundation 👉 https://flourishthriveacademy.com/ltf/

The Desired Brand Effect 👉 https://desiredbrandeffect.com/chapter1/

Shopify Free Trial 👉 https://flourishthriveacademy.com/shopify

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Tuesday Tip: Standing Out With Your Collection

Mon, 26 Sep 2022 21:00:48 -0700

If you’re struggling to get repeat orders in your jewelry business, it might be time to reevaluate the way you’re merchandizing your collections.

Here are the resources mentioned in the show:

Laying The Foundation 👉 https://flourishthriveacademy.com/ltf/

The Desired Brand Effect 👉 https://desiredbrandeffect.com/chapter1/

Shopify Free Trial 👉 https://flourishthriveacademy.com/shopify

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EP 367: Why Your Sales Will Never Grow Beyond Your Mindset

Wed, 21 Sep 2022 21:00:59 -0700

There’s a huge difference between the mindsets of people who successfully build thriving businesses and people who struggle continuously to see growth. Here’s what you need to know.

Here are the resources mentioned in the show:

Laying The Foundation 👉 https://flourishthriveacademy.com/ltf/

The Desired Brand Effect 👉 https://desiredbrandeffect.com/chapter1/

Shopify Free Trial 👉 https://flourishthriveacademy.com/shopify

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Bonus: How to Always Have a Cycle of Sales Coming Into Your Business

Mon, 19 Sep 2022 21:00:41 -0700

Getting stuck in a sales plateau is often the make-or-break point for many small businesses. And the only way to make it (instead of break it) is through the lens of The Desired Brand Effect.

Here are the resources mentioned in the show:

Laying The Foundation 👉 https://flourishthriveacademy.com/ltf/

The Desired Brand Effect 👉 https://desiredbrandeffect.com/chapter1/

Shopify Free Trial 👉 https://flourishthriveacademy.com/shopify

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EP 366: A Thriving Jewelry Store in an Economic Downturn?

Wed, 14 Sep 2022 21:00:29 -0700

Is it possible to have a thriving jewelry business during an economic downturn? YES. Here’s how Quay Flom keeps her jewelry businesses booming even during the scary economic times.

Here are the resources mentioned in the show:

Timeless Brand Masterclass 👉 https://flourishthriveacademy.com/timelessbrand/

Laying the Foundation 👉 https://flourishthriveacademy.com/ltf/

Follow Quay on Insta 👉 https://instagram.com/quayanndesigns/

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xo, Tracy Matthews

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EP 365: How to Recover From Burnout and Get Back Into the Swing of Things

Wed, 07 Sep 2022 21:00:20 -0700

You started something that you’re so passionate about, and you’ve poured your heart into it for a long time, but for some reason your business is starting to burn you into the ground. Let’s talk about how to recover from burnout and step back into the role of the visionary leader your business needs.

Here are the resources mentioned in the show:

FREE Timeless Brand Masterclass 👉 https://flourishthriveacademy.com/timelessbrand/

The Desired Brand Effect 👉 https://desiredbrandeffect.com/chapter1/

Resources for Jewelry Designers 👉 https://flourishthriveacademy.com/programs/

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xo, Tracy Matthews

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EP 364: Conscious Leadership and the Future of Work with Sarah Hawley

Wed, 03 Aug 2022 21:00:41 -0700

Sarah Hawley, author of Conscious Leadership and founder of Growmotely, shares how to become a conscious leader in your business and build authentic, loyal teams who will be dedicated to your vision.

Here are the resources mentioned in the show:

Read Conscious Leadership 👉 https://sarahhawley.life/book/

Check Out Growmotely 👉 https://flourishthriveacademy.com/growmotely

Apply for TYC 👉 https://flourishthriveacademy.com/tyc

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Online Sales: The Easy Way vs. The Hard Way

Mon, 01 Aug 2022 21:00:45 -0700

How to make online sales the easy way as a busy, independent jewelry designer.

Here are the resources mentioned in the show:

Apply for TYC 👉 https://flourishthriveacademy.com/tyc

Ramp Up Your Holiday Sales Replay 👉 http://flourishthriveacademy.com/rampup

Read the First Chapter of The Desired Brand Effect 👉 https://desiredbrandeffect.com/chapter1/

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xo, Tracy Matthews

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EP 363: How Getting Your Marketing Calendar in Order has a Direct Correlation to Sales

Mon, 25 Jul 2022 21:00:24 -0700

If you’re scrambling to get everything together at the last minute this holiday season, your marketing is not going to be very effective, and your sales will take a huge hit. Here’s how you can avoid that, from one procrastinator to another.

Here are the resources mentioned in the show:

TYC Holiday Sales Accelerator 👉 https://flourishthriveacademy.com/tyc

Claire Mannheimer 👉 https://flourishthriveacademy.com/362

Brenna McGowan 👉 https://flourishthriveacademy.com/359

Quay Flom 👉 https://flourishthriveacademy.com/336

Read the First Chapter of The Desired Brand Effect 👉 https://desiredbrandeffect.com/chapter1/

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xo, Tracy Matthews

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EP 362: The Lazy Reels Strategy That Grew Her Audience to 26K and Doubled Her Online Sales with Claire Mannheimer

Mon, 18 Jul 2022 21:00:54 -0700

Momentum student Claire Mannheimer shares her brilliant, “lazy” Reels strategy that grew her Instagram following from 2,500 to 26,000 in just six months and doubled her sales. The best part? She does it all while relaxing on her couch.

Here are the resources mentioned in the show:

Follow Claire on Instagram 👉 https://instagram.com/adorn.to.rise/

TYC Holiday Sales Accelerator 👉 https://flourishthriveacademy.com/tyc

Read the First Chapter of The Desired Brand Effect 👉 https://desiredbrandeffect.com/chapter1/

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EP 361: Live Selling: How to Increase Your Online and In-Person Sales Conversions by Adopting the Strategies of QVC & HSN with Lisa Elizondo

Tue, 12 Jul 2022 09:00:57 -0700

Momentum Head Coach Lisa Elizondo built a jewelry company selling on TV shopping networks like QVC and HSN. Now, she’s teaching you how to use those same sales strategies to grow your online sales, host successful virtual trunk shows, and become an expert at selling your products in-person.

Here are the resources mentioned in the show:

TYC Holiday Sales Accelerator 👉 https://flourishthriveacademy.com/tyc

Virtual Trunk Shows Bundle (Retiring Soon!) 👉 https://flourishthriveacademy.com/vts

Momentum Program 👉 https://flourishthriveacademy.com/momentum

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xo, Tracy Matthews

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EP 360: The Future of Jewelry 10 Year Anniversary Episode with Tracy Matthews and Robin Kramer

Mon, 04 Jul 2022 21:00:20 -0700

If there's anything that the last couple of years has taught us, it's that you should be prepared. In this special episode, my co-founder, Robin Kramer, and I talked about the future of the jewelry industry and how you can stay ahead of the curve. We also shared a ton of tips, strategies, and real-life observations of what jewelry designers and makers who are crushing it are doing in these uncertain times. So if you want to launch and build a thriving jewelry biz even during economic uncertainties, listen to episode 360: The Future of Jewelry 10th Anniversary Episode.

Here are the resources mentioned in the show:

Apply for TYC Intensive 👉 https://www.flourishthriveacademy.com/tyc/

Laying the Foundation 👉 https://www.flourishthriveacademy.com/ltf/

The Desired Brand Effect Book 👉 https://desiredbrandeffect.com/chapter1/

Red Boot Consulting with Robin Kramer 👉 https://www.redbootconsulting.com/

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xo, Tracy Matthews

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@tracymatthews

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EP 359: Holiday Sales Visibility; How Visibility Relates to More Sales (yep, even in a product-based business) with Brenna McGowan

Mon, 27 Jun 2022 21:00:55 -0700

Copywriter and pre-launch strategist Brenna McGowan on how creating a pre-launch strategy can build anticipation, increase your visibility, and boost sales for your next big promotion.

Here are the resources mentioned in the show:

Brenna’s Free Cheatsheet 👉 https://brennamcgowan.co/cheatsheet/

Holiday Sales Accelerator 👉 https://flourishthriveacademy.com/holidayaccelerator

The Desired Brand Effect Book 👉 https://desiredbrandeffect.com/chapter1/

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xo, Tracy Matthews

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EP 358: How to Build Your Email List Using Etsy

Mon, 20 Jun 2022 21:00:44 -0700

How to build an email list for your jewelry brand using Etsy - without breaking the rules and getting your shop shut down. An interview with our community manager, Lauren Shaddow.

Here are the resources mentioned in the show:

Lauren Shaddow 👉 https://www.laurenshaddow.com/

Supercharge Masterclass 👉 https://flourishthriveacademy.com/supercharge

Book A FREE Strategy Audit 👉 https://www.flourishthriveacademy.com/strategy/

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xo, Tracy Matthews

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How to Deal With Inflation and Uncertainty (and Still Have a Thriving Jewelry Business)

Wed, 15 Jun 2022 21:00:45 -0700

It’s no secret that we’re in the middle of an economic downturn. Prices are going up, wages are stagnating, and your dollar doesn’t stretch as far as it used to. You may feel uncertain about the future of your small jewelry business, but you don’t have to let that uncertainty control you. Here’s what you can do now to protect your creativity and your biz when it feels like the world is ending (even though it’s not).

Here are the resources mentioned in the show:

Supercharge Your Online Sales Masterclass 👉 https://flourishthriveacademy.com/supercharge

Desired Brand Effect Book 👉 https://desiredbrandeffect.com/

Resources For Jewelry Designers 👉 http://flourishthriveacademy.com/programs

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xo, Tracy Matthews

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EP 357: 5 Steps to More Online Sales This Summer

Mon, 13 Jun 2022 21:00:19 -0700

Summer is a notoriously slow season for most jewelry designers, but it doesn’t have to be. Follow these 5 simple steps to get some extra cash flowing in your biz during the sunny months.

Here are the resources mentioned in the show:

Supercharge Your Online Sales Masterclass 👉 https://flourishthriveacademy.com/supercharge

The Desired Brand Effect Book 👉 https://desiredbrandeffect.com/chapter1/

Shopify FREE Trial 👉 https://flourishthriveacademy.com/shopify

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EP 356: From Lilly Pulitzer to Solo Startup: How One Designer Left Corporate to Pursue Her Passion with Jane Paradis

Mon, 06 Jun 2022 20:59:22 -0700

Jane Paradis left her job as Senior VP of Marketing at Lilly Pulitzer to start Jane Win Jewelry. She shares her story of transitioning from the corporate life to entrepreneurship and building a wildly successful jewelry business from the ground up.

Here are the resources mentioned in the show:

Jane Win Jewelry 👉 https://janewin.com/

Need help with your biz? Book a FREE Strategy Audit 👉 https://flourishthriveacademy.com/strategy

The Desired Brand Effect Book 👉 https://desiredbrandeffect.com/

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EP 355: Holiday Publicity Push: PR Success Tips for Jewelry and Product Businesses with Nora Wolf

Mon, 30 May 2022 20:59:18 -0700

Now is the time to start planning your holiday PR strategy. Veteran design publicist Nora Wolf, of Wolf PR and Wolf Craft, talks through the basics of how to pitch your products to holiday gift guides in a way that will actually get your brand noticed.

Here are the resources mentioned in the show:

Nora’s Holiday PR Workshop - June 7 👉 http://flourishthriveacademy.com/holidaypr

Wolf Craft 👉 https://wolf-craft.com/

Resources for Jewelry Designers 👉 https://www.flourishthriveacademy.com/programs/

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xo, Tracy Matthews

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EP 354: How Do I Deal With the Uncertainty of Shifting My Biz From a Side Hustle to One That Pays the Bills with Marissa Hess

Wed, 25 May 2022 20:59:35 -0700

Marissa Hess is the founder of OSO Design Lab and one of our incredible Laying the Foundation students. She’s been designing jewelry with her husband for the last four years and together they’ve built a successful side hustle. Now, they’re ready to take it to the next level. In this live coaching session, we strategize the best way to turn her side hustle into a full-time creative business that actually pays the bills.

Here are the resources mentioned in the show:

Follow Marissa on IG 👉 https://www.instagram.com/osodesignlab/

Apply for a FREE Strategy Audit 👉 https://www.flourishthriveacademy.com/strategy/

Laying the Foundation 👉 https://www.flourishthriveacademy.com/ltf/

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xo, Tracy Matthews

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EP 353: How to Use Consumer Buying Trends in Your Marketing in 2022

Mon, 16 May 2022 21:00:10 -0700

Phillip Stutts identified three distinct buyer personas as a result of his cutting-edge 2022 market research with Win Big Media. I’m breaking down each persona and discussing how you can use his research to make informed marketing decisions for your jewelry brand.

Here are the resources mentioned in the show:

Amy Porterfield & Phillip Stutts Interview 👉 https://www.amyporterfield.com/2022/04/bonusepisode/

Tracy’s Birthday Freebie 👉 https://flourishthriveacademy.com/birthday

Shopify Free Trial 👉 https://flourishthriveacademy.com/shopify

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@tracymatthews

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EP 352: How to Tell Your Story So That You Attract the Right Customers with Siobhan Maher

Mon, 09 May 2022 21:00:48 -0700

In this Thrive By Design episode, expert jewelry storyteller Siobhan Maher reveals her creative process for crafting powerful and persuasive stories that captivate your audience's attention and help you stand out in a saturated market. Whether you're an independent designer wanting to increase sales or just looking to connect more with customers, this podcast will give you the tools you need to share your story in a way that engages and inspires your audience.

You’ll discover:

How to authentically connect with your audience through your brand story
The SECRET of storytelling that makes selling a lot easier
The hallmarks of good brand storytelling

Here are the resources mentioned in the show:

Laying the Foundation 👉 Laying The Foundation

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allow us to continue to deliver valuable content every, single week.

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xo, Tracy Matthews

Follow on Instagram:

Siobhan Maher’s Official Website
Follow Siobhan Maher on Instagram
Follow Tracy Matthews on Instagram!
Follow Tracy Matthews on Tik Tok!
Laying The Foundation
Momentum Program
The Desired Brand Effect
Free Strategy Audit

EP 351: Live Coaching: How Do I Get Over The Fear of Raising My Prices with Manda Wylde

Mon, 02 May 2022 21:00:28 -0700

Manda Wylde shares her amazing story of overcoming her fear of pricing her jewelry while dealing with a debilitating illness. In this episode of Thrive by Design Podcast, she talks about how she raised her price despite her self-doubt, mixed customer feedback, and personal challenges being diagnosed with a debilitating illness. Her unstoppable creative spirit will inspire you so tune in to this episode!

You’ll discover:

Why you have to be brave enough and ask a very vulnerable when talking about pricing to question about pricing
How to deal with people’s feedback when you price your collection the RIGHT way
How to tell your STORY to highlight the true value of your jewelry collections

Listen to the full episode for this and more. As promised, here are the resources mentioned in the show.

Here are the resources mentioned in the show:

Join the Laying the Foundation 👉 Laying The Foundation

Grab your copy 👉 The Desired Brand Effect

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xo, Tracy Matthews

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Manda Wylde’s Official Website

Follow MandaWylde on Instagram

Follow Tracy Matthews on Instagram!

Follow Tracy Matthews on Tik Tok!

Laying The Foundation

EP 350: 9 Things I Wish I Would've Known in the Beginning Stages of my Jewelry Company

Tue, 26 Apr 2022 13:36:25 -0700

Whether you’re a total newbie or in a place where you’re trying to grow, you’ll love this episode of the Thrive by Design Podcast. I walk you through 9 things I wish I would have known in the beginning stages of my jewelry company. So whether you’re starting a business, you’ve been at this for a while, I hope you find some value in these tips. Whether you’ve had a jewelry business for years or you’re just starting your company.

You’ll discover:

Why most creative business owners set them up for failure from the start
How to put in the right kind of energy at start up that frees up your time later on
The ONE thing that will help you overcome price resistance and bargain shoppers

Listen to the full episode for this and more. As promised, here are the resources mentioned in the show.

Here are the resources mentioned in the show:

Laying the Foundation 👉 Laying The Foundation

Join our FREE 👉 Jewelry Brand Makeover Bootcamp

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xo, Tracy Matthews

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@tracymatthewsny

@Flourish_Thrive

Facebook

Follow Tracy Matthews on Tik Tok!

EP 349: ETSY! Boycott the Platform or Use it as a Tool for Growth?

Mon, 25 Apr 2022 20:03:57 -0700

Etsy is a very competitive marketplace for jewelry designers, but they have been on the receiving end of a backlash from sellers as they implement higher fees. Is there a way for sellers to use this price hike to their advantage? Listen to this episode to know the thoughts of Flourish & Thrive Chief Visionary Officer on this controversial event. Here are the resources mentioned in the show:

Laying the Foundation 👉 https://www.flourishthriveacademy.com/ltf/

FREE Strategy Audit 👉 https://www.flourishthriveacademy.com/strategy/

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Clubhouse:

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EP 348: Questions to Ask Yourself If Your Jewelry Sales Aren't Growing

Mon, 18 Apr 2022 21:00:08 -0700

Challenges business owners whose sales have plateaued or worse, have decline to reflect and evaluate. By asking themselves these key questions, business owners can pinpoint areas where they need to improve and make the necessary changes to see results. Listen to the full episode to find out the most important ingredient in one’s success.

Here are the resources mentioned in the show:

Laying the Foundation 👉 https://www.flourishthriveacademy.com/ltf/

FREE Strategy Audit 👉 https://www.flourishthriveacademy.com/strategy/

Click here to review the show

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EP 347: How to Stay Focused When the World is Falling Apart

Mon, 11 Apr 2022 21:00:16 -0700

In today's episode, we're talking about how to stay focused on our goals when our world is disrupted by an economic downturn. The massive inflation affects our business in so many ways like the fuel price hike which has a domino effect on shipment, cost of raw materials, plane flights, and many more. But we don't have to sink further into the rabbit hole. Listen to the full episode to learn how to overcome today's chaotic world with a positive attitude, strong focus, and strategic planning.

Here are the resources mentioned in the show:

Laying the Foundation 👉 https://www.flourishthriveacademy.com/ltf/

FREE Strategy Audit 👉 https://www.flourishthriveacademy.com/strategy/

Click here to review the show
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EP 346: Stop the Scroll with Better Headlines and Hooks with Reese Spykerman

Mon, 04 Apr 2022 21:00:11 -0700

Copywriting is a powerful tool that can help independent jewelry designers make sales from their websites. You can create headlines that stand out, capture attention and sell products at one glance. But not all business owners are skilled copywriters— and they don’t have to be. Today’s guest, Reese Spykerman shares the formula for attention-grabbing headlines that will stop your audience from scrolling and convert them into excited buyers.

Here are the resources mentioned in the show:

Laying the Foundation 👉 https://www.flourishthriveacademy.com/ltf/

Thrive By Design Podcast EP #275 How to Improve Your Website Conversions with Reese Spykerman 👉 https://www.flourishthriveacademy.com/how-to-improve-your-website-conversions/

Resources for Jewelry Designers 👉 https://flourishthriveacademy.com/programs

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EP 345: How ONE Geeky Maker Doubled Her Business to $265K by Doing Less

Wed, 16 Mar 2022 16:13:56 -0700

Stephenie Denault is the Chief Visionary Officer of Le Dragon Argenté, a jewelry business in Quebec, Canada. As an artist, she struggled from having dyslexia, ADD alongside the lack of a supportive community. She was surprised when her TikTok video of jewelry products went viral. And after taking the Momentum program, she made a whooping $265K in sales in 2021— twice her usual income from her customized jewelry business. Listen to this episode to get tips on how to make consistent sales in a specific niche.

Here are the resources mentioned in the show:

Momentum Program: 👉 https://www.flourishthriveacademy.com/momentum/

Laying the Foundation 👉 https://www.flourishthriveacademy.com/ltf/

Resources for Jewelry Designers 👉 https://flourishthriveacademy.com/programs

An Inside Look At A 7+ Figure Jewelry Brand 👉 https://www.flourishthriveacademy.com/7-figure-jewelry-brand/

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EP 344: How Emery and Opal Grew Their Handmade Jewelry Business to a Million Dollars

Mon, 14 Mar 2022 21:00:00 -0700

Tiffany and Amanda Reis of Emery and Opal launched their handmade jewelry line on Etsy years ago. But after experiencing zero sales due to Etsy being offline, these sisters realized the dangers of relying too much on the platform. With the help of our Momentum Program, Tiffany and Amanda learned how to diversify and use multiple channels to grow their handmade jewelry into a million dollars. Discover the exact steps they did in this podcast episode.

Here are the resources mentioned in the show:

Momentum Program: 👉 https://www.flourishthriveacademy.com/momentum/

An Inside Look At A 7+ Figure Jewelry Brand 👉 https://www.flourishthriveacademy.com/7-figure-jewelry-brand/

Resources for Jewelry Designers 👉 https://flourishthriveacademy.com/programs

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EP 343: Create A Simple Plan for Financial Growth

Mon, 07 Mar 2022 21:00:16 -0800

If you want to increase the odds of survival of your jewelry business, you need to learn how to manage your business finances. Melissa Houston, a Chartered Professional Accountant (CPA) for over 20 years helps successful business owners increase profit margins so they can keep more money for themselves and increase net worth. It's her passion to help entrepreneurs and business owners understand their business numbers, and in this episode she'll help you create a simple plan for financial growth.

Here are the resources mentioned in the show:

An Inside Look At A 7+ Figure Jewelry Brand 👉 https://www.flourishthriveacademy.com/7-figure-jewelry-brand/

Momentum Program: 👉 https://www.flourishthriveacademy.com/momentum/

Resources for Jewelry Designers 👉 https://flourishthriveacademy.com/programs

Click here to review the show
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xo, Tracy Matthews

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EP 342: 3 Key Hires You Need to Scale to 7-Figures

Mon, 28 Feb 2022 21:00:10 -0800

Discover the do’s and don’ts when it comes to hiring your core team for your jewelry business. In this podcast episode I’ll talk about the 3 key hires for your jewelry business, and discuss the exact tools and strategies I used to hire my team members for my 7 figure business.

Here are the resources mentioned in the show:

Momentum Elevate: 👉 https://www.flourishthriveacademy.com/momentum/

Masterclass: An Inside Look At A 7 Figure Jewelry Brand 👉 https://www.flourishthriveacademy.com/7-figure-jewelry-brand/

Resources for Jewelry Designers 👉 https://flourishthriveacademy.com/programs

Click here to review the show
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EP 341: Jewelry Brand Makeover Bootcamp Recap

Mon, 21 Feb 2022 21:00:52 -0800

“The only path to growth is change.” In this podcast episode I’ll give you a recap of our epic Jewelry Brand Makeover Bootcamp 2022. Get to relive the fun events, entertaining contests and get the key takeaways that our community has been raving about. Plus you’ll get to find out what’s next after this life-changing event. Here are the resources mentioned in the show:

Strategy Audit: 👉 https://flourishthriveacademy.com/strategy

The Desired Brand Effect 👉 https://desiredbrandeffect.com/

Chapter 1 of The Desired Brand Effect 👉 https://desiredbrandeffect.com/chapter1-0/

Laying the Foundation Program 👉 https://www.flourishthriveacademy.com/ltf

Resources for Jewelry Designers 👉 https://flourishthriveacademy.com/programs

Click here to review the show
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xo, Tracy Matthews

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EP 340: How to Be Awesome on Camera in Interviews with Kim Rittberg

Mon, 14 Feb 2022 21:00:23 -0800

Kim Rittberg has 15 years of experience in journalism, marketing, and branding at Netflix, People, Pop Sugar, Us Weekly, Fox News, and Inside Edition. She’s also done branded content for Bloomingdales, P&G, Essie, Kia, and more. In this episode, Kim gives helpful tips for your jewelry business so you can craft and customize your communication and content for media outlets. Here are the resources mentioned in the show:

The Desired Brand Effect 👉 https://desiredbrandeffect.com/

Laying the Foundation Program 👉 https://www.flourishthriveacademy.com/ltf

Resources for Jewelry Designers 👉 https://flourishthriveacademy.com/programs

Click here to review the show
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EP 339 How to Create a Benefits Ladder to Sell More This Year

Mon, 07 Feb 2022 21:00:44 -0800

Monica Sharma-Patnekar, a branding, and marketing expert who has worked with Fortune 500 companies like Google, spills her secrets about creating a “benefits ladder.” It’ll help you better communicate and connect with your customers so you can sell more jewelry pieces this year without the stress and overwhelm. Here are the resources mentioned in the show: The Desired Brand Effect 👉 https://desiredbrandeffect.com/ Momentum Coaching Program 👉 https://www.flourishthriveacademy.com/momentum

Resources for Jewelry Designers 👉 https://flourishthriveacademy.com/programs

Click here to review the show
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EP 338: From Corporate Leader to Full Time Jewelry Entrepreneur wtih Joel Ingwaldson

Mon, 24 Jan 2022 13:31:36 -0800

Jewelry industry veteran Joel Ingwaldson of Darshan Sacred Jewelry shares her journey from being a corporate leader to forming her own jewelry brand. Get insights from her expertise and discover why she almost lost her jewelry business, then turn it from bootstrapped to an increase of 308%.

Here are the resources mentioned in the show:

Top 5 Traits of a 6-Figure Jewelry Brand Masterclass 👉 https://www.flourishthriveacademy.com/6figures

Laying the Foundation Program 👉https://www.flourishthriveacademy.com/ltf/

The Desired Brand Effect 👉 https://desiredbrandeffect.com/

Resources for Jewelry Designers 👉 https://flourishthriveacademy.com/programs

Click here to review the show

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xo, Tracy Matthews

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EP 337: Help and Hope for Start Ups and Makers with Full Time Jobs with Candice Eve Padro

Mon, 17 Jan 2022 16:14:08 -0800

Candice Eve Padro of Abstracted Reverie shares her journey and struggles as a start-up jewelry maker with a full-time job. Discover how Candice made time and became productive with her jewelry business and increased it by 300% despite having a demanding full-time job.

Here are the resources mentioned in the show:

FREE Jewelry Brand Makeover Bootcamp 2022 👉 https://flourishthriveacademy.com/strategy

Laying the Foundation Program 👉https://www.flourishthriveacademy.com/ltf/

The Desired Brand Effect 👉 https://desiredbrandeffect.com/

Resources for Jewelry Designers 👉 https://flourishthriveacademy.com/programs

Click here to review the show
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EP336: From Poverty to Thriving Multi 6 Figure Brand

Wed, 12 Jan 2022 16:41:23 -0800

Quay Flom of Yellow Bird Arts Duluth shares her journey from poverty to a thriving multi 6-Figure Jewelry brand owner and designer. Discover the EXACT steps she took that led her to consistent sales and building a multi 6 figure retail chain store.

Here are the resources mentioned in the show:

FREE Jewelry Brand Makeover Bootcamp 2022 👉 https://flourishthriveacademy.com/strategy

Laying the Foundation Program 👉https://www.flourishthriveacademy.com/ltf/

The Desired Brand Effect 👉 https://desiredbrandeffect.com/

Resources for Jewelry Designers 👉 https://flourishthriveacademy.com/programs

Click here to review the show
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xo, Tracy Matthews

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EP335: How to Handle Inflation and Pricing Without Creating Price Resistance

Mon, 10 Jan 2022 03:50:38 -0800

Jason Ayers, a business coach who helps $1MM to $10MM companies optimize and streamline businesses, simplifies the topic on inflation and pricing. Demystify these economic factors and handle inflation and pricing without creating price resistance with your customers.

Here are the resources mentioned in the show:

Join our FREE Jewelry Brand Makeover Bootcamp 2022 👉 https://flourishthriveacademy.com/strategy

The Desired Brand Effect 👉 https://desiredbrandeffect.com/

Resources for Jewelry Designers 👉 https://flourishthriveacademy.com/programs

Click here to review the show
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If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

xo, Tracy Matthews

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EP334: You are a Bad-Ass - Time to Show Up Like One This Year

Tue, 04 Jan 2022 02:24:03 -0800

Your beliefs about yourself might mean the difference between you reaching your goals or not this year. The key distinction here is that when you operate from a success mindset, you have the POWER to overcome adversity, change your situation at any time and do amazing things with your life. You are a Bad-Ass, and it’s time to show up like one this year.

Here are the resources mentioned in the show:

The Desired Brand Effect Book Chapter 1 👉 https://desiredbrandeffect.com/chapter1/

Laying the Foundation Program 👉https://www.flourishthriveacademy.com/ltf/

Click here to review the show

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EP 333: 3 Ways to Play Bigger in 2022

Tue, 28 Dec 2021 02:33:22 -0800

Play Bigger this New Year. It's time to evaluate if you have been letting fear be the driver of your decision making process. In order to live a big full life, you have to have the highs and lows and the full spectrum of emotions to have that full experience. Recognize the indicators if you're playing small, and flip that narrative into playing bigger in the new year.

Here are the resources mentioned in the show:

The Desired Brand Effect Book 👉 https://desiredbrandeffect.com/

Laying the Foundation Program 👉https://www.flourishthriveacademy.com/ltf/

Momentum Coaching Program 👉 https://flourishthriveacademy.com/momentum

Click here to review the show

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xo, Tracy Matthews

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EP 332: Your Leave Behind List to Launch into the New Year With a Bang

Thu, 23 Dec 2021 01:00:00 -0800

Create your “Leave Behind List” to launch into the New Year with a bang. After all the chaos and drama of the past few years, we really need to find the balance of how to get to a place where it’s fully aligned with our vision and our purpose. Know what it is we want in our business and in our life. To achieve this you need to leave behind the baggage that no longer serves you then properly plan for your vision.

Here are the resources mentioned in the show:

The Desired Brand Effect 👉 https://desiredbrandeffect.com/

Momentum Coaching Program 👉 https://flourishthriveacademy.com/strategy

Resources for Jewelry Designers 👉 https://flourishthriveacademy.com/programs

Click here to review the show

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xo, Tracy Matthews

EP 331: Positioning Your Brand and Sweat Proof Jewelry with OXB

Tue, 21 Dec 2021 01:00:00 -0800

Creating the Desired Brand Effect for your jewelry business is crucial in standing out in the industry’s saturated market. One of ways to achieve this is through smart brand positioning. OXB is proof that having a unique angle can catapult your brand, even turning the simple idea of sweat proof gold filled jewelry into an extraordinary success.

Here are the resources mentioned in the show:

7+ Figure Jewelry Company Masterclass 👉 https://flourishthriveacademy.com/sevenfigures

The Desired Brand Effect Book 👉 https://desiredbrandeffect.com/

Momentum Coaching Program 👉 https://flourishthriveacademy.com/momentum

FREE CHAPTER - Desire Brand Effect 👉 https://desiredbrandeffect.com/chapter1/

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EP 330: Mental Wealth with Michelle I. Gomez

Wed, 15 Dec 2021 21:00:00 -0800

As a life and business coach, Michelle I. Gomez’s goal is to help creatives learn to use their trauma as fuel for creativity, rather than as a barrier to joy.

National Suicide Prevention Hotline: 1-800-273-8255

Crisis Text Line: Text Hello to 741741

National Domestic Violence Hotline: Text "START" to 88788 or call 1-800-799-7233 SAMHSA

National Helpline: 1-800-662-4357

Here are the resources mentioned in the show:

Michelle I. Gomez 👉 https://www.instagram.com/michelleigomez/

Momentum Coaching Program 👉 https://www.flourishthriveacademy.com/momentum

The Desired Brand Effect 👉 https://desiredbrandeffect.com/

Click here to review the show

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EP 329: Healing Trauma and Mental Health with Jennifer Tippett

Mon, 13 Dec 2021 23:00:00 -0800

Dr. Jennifer Tippett is a licensed psychologist and faculty member at the University of Denver's Graduate School of Professional Psychology. She sat down with me to share mental health resources and talk frankly about how trauma impacts our lives as creatives, business owners, and people.

National Suicide Prevention Hotline: 1-800-273-8255

Crisis Text Line: Text Hello to 741741

National Domestic Violence Hotline: Text "START" to 88788 or call 1-800-799-7233 SAMHSA

National Helpline: 1-800-662-4357

Here are the resources mentioned in the show:

Dr. Jennifer Tippett 👉 https://www.drjennifertippett.com/

National Mental Health Hotline 👉 https://mentalhealthhotline.org/

Momentum Coaching Program 👉 https://www.flourishthriveacademy.com/momentum

Click here to review the show

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EP 328: The Mindset Shifts Required to Become a 7 Figure Business Owner

Mon, 06 Dec 2021 23:15:18 -0800

When it comes to growth, how you show up is more important than anything else you do in business. Let’s look at some of the key mindset shifts that set highly successful jewelry designers apart from the rest.

Here are the resources mentioned in the show:

7+ Figure Jewelry Company Masterclass 👉 https://flourishthriveacademy.com/sevenfigures

The Desired Brand Effect Book 👉 https://desiredbrandeffect.com/

Momentum Coaching Program 👉 https://flourishthriveacademy.com/momentum

Click here to review the show

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EP 327: What It Really Takes to Grow From $100K to $500K

Tue, 30 Nov 2021 10:44:11 -0800

So many successful jewelry designers get stuck around the $100k mark in business. Let’s talk about 5 steps you can take to get out of your own way and strategically scale.

Here are the resources mentioned in the show:

Momentum Coaching Program 👉 https://flourishthriveacademy.com/momentum/

The Desired Brand Effect 👉 https://desiredbrandeffect.com/

Apply for a FREE Strategy Audit 👉 https://flourishthriveacademy.com/strategy

Click here to review the show

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Bonus Episode: Happy Thanksgiving + Gratitude Practice

Thu, 25 Nov 2021 12:00:00 -0800

Happy Thanksgiving, m’dear! Whether you celebrate the traditional holiday or not, I invite you to join me in a 3-step gratitude exercise to help you really put into perspective just how far you’ve come this year.

Here are the resources mentioned in the show:

The Desired Brand Effect 👉 https://desiredbrandeffect.com/

Apply for a FREE Strategy Audit 👉 https://flourishthriveacademy.com/strategy

Resources for Jewelry Designers 👉 https://flourishthriveacademy.com/programs

Click here to review the show

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xo, Tracy Matthews

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Bonus Episode: Happy Thanksgiving + Gratitude Practice

Thu, 25 Nov 2021 07:58:42 -0800

Here are the resources mentioned in the show:

The Desired Brand Effect 👉 https://desiredbrandeffect.com/

Apply for a FREE Strategy Audit 👉 https://flourishthriveacademy.com/strategy

Resources for Jewelry Designers 👉 https://flourishthriveacademy.com/programs

Click here to review the show
Select “Ratings and Reviews” and “Write a Review”
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xo, Tracy Matthews

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EP326: Perceived Value is an Inside Job with Allyson Hayes

Mon, 22 Nov 2021 23:00:00 -0800

Allyson Hayes of Precious Elements Designs shares how her mindset transformed, along with her business, once she doubled her prices and started charging what she’s worth.

Here are the resources mentioned in the show:

The Desired Brand Effect 👉 https://desiredbrandeffect.com/

Apply for a FREE Strategy Audit 👉 https://flourishthriveacademy.com/strategy

Resources for Jewelry Designers 👉 https://flourishthriveacademy.com/programs

Click here to review the show

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EP 326: Shop One in Five (Small Businesses) This Holiday Season

Tue, 16 Nov 2021 08:07:28 -0800

Co-hosts of The Product Boss Podcast, Jacqueline Snyder and Minna Khounlo-Sithep, share the journey that led them to create Shop 1-in-5, an online small business directory that became a movement.

Here are the resources mentioned in the show:

Shop 1-in-5 👉 https://shop1in5.com/take-the-pledge/

Biggest Small Biz Holiday Collab Ever 👉 https://shop1in5.com/deals

The Desired Brand Effect 👉 https://desiredbrandeffect.com/

Click here to review the show

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EP 324: The Desired Brand Effect - How to Create Desire For Your Jewelry Brand

Mon, 08 Nov 2021 21:00:00 -0800

Unpacking The Desired Brand Effect methodology and how it can help you build a six or seven figure business online that supports the lifestyle you want.

Here are the resources mentioned in the show:

The Desired Brand Effect 👉 https://desiredbrandeffect.com/

Coaching Programs 👉 https://flourishthriveacademy.com/programs/

Resources for Jewelry Designers 👉 https://flourishthriveacademy.com/bundles/

Click here to review the show

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EP323: Shows are back! It's how you leverage them that matters

Mon, 01 Nov 2021 21:00:00 -0700

Successful jewelry designer and Momentum coach Ana Maria Andricain details how to leverage in-person events for your jewelry business in a post-pandemic market.

Here are the resources mentioned in the show:

Desired Brand Effect Book 👉 https://desiredbrandeffect.com/

Momentum Coaching Program 👉 https://flourishthriveacademy.com/momentum/

Click here to review the show

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EP322: Behind the Scenes of the Desired Brand Effect

Mon, 25 Oct 2021 21:00:00 -0700

The Desired Brand Effect launches on November 9th!

Here’s an inside look at what it takes to publish a book online and how The Desired Brand Effect came to be.

Here are the resources mentioned in the show:

Pre-Order 👉 https://desiredbrandeffect.com/

Launch Team 👉 https://flourishthriveacademy.com/launchteam

Get help with your jewelry biz 👉 https://flourishthriveacademy.com/strategy

Click here to review the show
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EP321: REELs (and Tik Tok) for Beginners with Shelby Clement

Tue, 19 Oct 2021 04:27:27 -0700

Marketing expert Shelby Clement talks simple strategies you can use to grow your brand’s online audience using REELs and Tik Tok.

Here are the resources mentioned in the show:

Shelby Clement Marketing 👉 https://instagram.com/shelbyclementmarketing/

Desired Brand Effect Book 👉 https://desiredbrandeffect.com/

Apply for a FREE Strategy Audit 👉 http://flourishthriveacademy.com/strategy

Momentum Coaching Program 👉 https://flourishthriveacademy.com/momentum

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xo, Tracy Matthews

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EP320: The Mindset Shift That 4x'd One Designer's Sales with Alisha Merrick

Thu, 14 Oct 2021 03:00:00 -0700

How one jewelry designer shifted her mindset, transformed her business, and doubled her sales two years in a row.

Here are the resources mentioned in the show:

Alisha Merrick 👉 https://alishamerrickart.com/

FREE Strategy Audit 👉 https://flourishthriveacademy.com/strategy

Momentum 👉 https://flourishthriveacademy.com/momentum

Desired Brand Effect Book 👉 https://desiredbrandeffect.com/

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xo, Tracy Matthews

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EP319: How Your Energy Attracts Your Reality

Tue, 12 Oct 2021 03:00:00 -0700

It’s true that you’ll never have complete control over your situation. When the going gets tough, it’s easy to get wrapped up in all the things you can’t control. Instead, I urge you to focus on what you can control: you.

Here are the resources mentioned in the show:

The Desired Brand Effect Book 👉 https://desiredbrandeffect.com/

Apply for a FREE Strategy Audit 👉 https://flourishthriveacademy.com/strategy

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xo, Tracy Matthews

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EP318: Cyber Weekend Promotion Ideas

Wed, 06 Oct 2021 04:05:03 -0700

Tried and true promotion ideas you can use to make the most of your Cyber Weekend sales this year.

Here are the resources mentioned in the show:

Virtual Trunk Shows Bundle 👉 https://flourishthriveacademy.com/virtual-trunk-show/

Desired Brand Effect Book 👉 https://desiredbrandeffect.com/

Ultimate Holiday Sales Machine 👉 https://flourishthriveacademy.com/salesmachine

FREE Strategy Audit 👉 http://flourishthriveacademy.com/strategy

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EP317: How to Navigate iOS Update Changes for the Holiday Season with Maisha Walker

Tue, 28 Sep 2021 06:02:10 -0700

Maisha Walker of the award-winning digital marketing agency Message Medium talks about what Apple’s new privacy updates mean for small business owners, and actionable steps you can take to adapt to these changes and optimize your marketing this holiday season.

Here are the resources mentioned in the show:

Message Medium 👉 https://www.messagemedium.com/

FREE Strategy Audit 👉 https://flourishthriveacademy.com/strategy

Desired Brand Effect Book 👉 https://desiredbrandeffect.com/

Ultimate Holiday Sales Machine 👉 https://flourishthriveacademy.com/salesmachine

Click here to review the show
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EP316: 7 Irresistible Holiday Sales Strategies (No Discount Required)

Thu, 23 Sep 2021 03:33:19 -0700

Seven irresistible holiday sales strategies you can implement in the coming months, without compromising your bottom line.

Here are the resources mentioned in the show:

FREE Strategy Audit 👉 https://flourishthriveacademy.com/strategy

Virtual Trunk Shows Bundle 👉 https://flourishthriveacademy.com/virtual-trunk-show/

Ultimate Holiday Sales Machine 👉 https://flourishthriveacademy.com/salesmachine

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xo, Tracy Matthews

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EP315: Hypnotherapy and Overcoming Mental Roadblocks That Hold You Back with Elliot Roe

Thu, 16 Sep 2021 05:37:17 -0700

Hypnotherapist and founder of Primed Mind, Elliot Roe, talks about what it means to operate at peak performance and how changing your mindset can change your life.

Here are the resources mentioned in the show:

Primed Mind App 👉 https://flourishthriveacademycom/primed

Free Strategy Audit 👉 https://flourishthriveacademy.com/strategy

Desired Brand Effect Book 👉 https://desiredbrandeffect.com/

Click here to review the show
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xo, Tracy Matthews

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EP314: From Jewelry Maker to Media Mogul with Vanessa Coppes of Bella Magazine

Tue, 07 Sep 2021 03:31:03 -0700

PR advice for jewelry designers from the CEO and Editor-in-Chief of Bella Magazine, Vanessa Coppes.

Here are the resources mentioned in the show:

Holiday Sales Masterclass 👉 https://flourishthriveacademy.com/holidaymasterclass

Free Strategy Audit 👉 https://flourishthriveacademy.com/strategy

Desired Brand Effect Book 👉 https://desiredbrandeffect.com/

Click here to review the show
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xo, Tracy Matthews

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@tracymatthews

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EP313: The 5-Step Holiday Sales Prep Plan

Thu, 02 Sep 2021 05:27:47 -0700

The 5-Step Holiday Sales Prep Plan to help you get on top of your annual sales goals and beat the hectic holiday burnout.

Here are the resources mentioned in the show:

Holiday Sales Masterclass 👉 https://flourishthriveacademy.com/holidaymasterclass

Ultimate Holiday Sales Machine System 👉 https://flourishthriveacademy.com/salesmachine

Desired Brand Effect Book 👉 https://desiredbrandeffect.com/

Click here to review the show
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xo, Tracy Matthews

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EP312: How to Use Instagram REELS to Grow Your Business

Thu, 26 Aug 2021 04:09:14 -0700

It’s no secret that video content crushes on social media, and Instagram Reels are at the top of the algorithm right now. Here are 10 ways you can use it to grow your jewelry business.

Here are the resources mentioned in the show:

31 Instagram Reels “Hooks” 👉 https://flourishthriveacademy.com/31reels

FREE Masterclass for Jewelry Designers 👉 https://flourishthriveacademy.com/timeless

DBE Book Waitlist 👉 https://desiredbrandeffect.com/

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xo, Tracy Matthews

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EP311: The 3 Pillars of Online Sales with Megan Auman

Thu, 19 Aug 2021 03:14:13 -0700

Educator, artist, and speaker Megan Auman breaks down the 3 pillars of a successful online sales strategy for any creative business owner.

Here are the resources mentioned in the show:

Megan Auman 👉 https://www.meganauman.com/

Designing an MBA 👉 https://designinganmba.com/

FREE Timeless Brand Masterclass 👉 https://flourishthriveacademy.com/timelessbrand

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xo, Tracy Matthews

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EP310: What to Do When Someone Blatantly Copies You

Thu, 12 Aug 2021 07:28:34 -0700

Three creative entrepreneurs share their experiences fighting plagiarism online and offer some practical tips on how to protect your business and your brand.

Here are the resources mentioned in the show:

Bat in Your Belfry 👉 https://www.etsy.com/shop/batinyourbelfry/

Acid Queen Jewelry 👉 https://acidqueenjewelry.com/

The Pretty Cult 👉 https://www.theprettycult.com/

Momentum Coaching Program 👉 https://flourishthriveacademy.com/momentum

The Desired Brand Effect Waitlist 👉 https://desiredbrandeffect.com/

Click here to review the show
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xo, Tracy Matthews

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@tracymatthewsny

@Flourish_Thrive

Clubhouse:

@tracymatthews

YouTube:

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EP309: How to Use Pinterest to Get More Traffic to Your Site, Grow Your Audience, and Make More Sales with Andrea Li

Tue, 10 Aug 2021 02:09:27 -0700

Andrea Li on how Pinterest is changing, and how jewelry designers can use it to create evergreen content and make more sales online.

Here are the resources mentioned in the show:

Andrea Li on Pinterest 👉 https://pinterest.com/andrealidesigns

FREE Strategy Audit 👉 https://flourishthriveacademy.com/strategy

Laying the Foundation 👉 https://flourishthriveacademy.com/ltf

Click here to review the show
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xo, Tracy Matthews

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EP308: Key Takeaways from the Expand Your Audience Event

Mon, 28 Jun 2021 16:03:19 -0700

The seven key takeaways from our wildly successful Expand Your Audience - Grow Your Sales event.

Here are the resources mentioned in the show:

Momentum Coaching Program 👉 https://flourishthriveacademy.com/momentum

Laying the Foundation 👉 https://flourishthriveacademy.com/ltf

Shopify FREE Trial 👉 https://flourishthriveacademy.com/shopify

Click here to review the show
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xo, Tracy Matthews

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EP307: From Seasonal In Person Events to Daily Sales All Year Round with Erin Heydenreich

Mon, 21 Jun 2021 23:05:30 -0700

Here are the resources mentioned in the show:

Momentum Coaching Program 👉 https://www.flourishthriveacademy.com/momentum

Betina Roza 👉 https://betinaroza.com/

FREE Shopify Trial 👉 http://flourishthriveacademy.com/shopify

Click here to review the show
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xo, Tracy Matthews

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EP306: From All Her Eggs In One Basket to Thriving Online with Meghan Boehm

Tue, 15 Jun 2021 04:18:44 -0700

How jewelry designer Meghan Boehm was able to quit her corporate job and turn her brand, Meghan Bo Designs, into a full-time, omnichannel business.

Here are the resources mentioned in the show:

Meghan Bo Designs 👉 https://www.meghanbodesigns.com/

Momentum Coaching Program 👉 https://www.flourishthriveacademy.com/momentum

FREE Shopify Trial 👉 http://flourishthriveacademy.com/shopify

Click here to review the show
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xo, Tracy Matthews

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EP305: Growing a Product Lifestyle Brand Where Your Personality is the Star with Katie Seller

Tue, 08 Jun 2021 05:00:56 -0700

Metal Marvels founder, Katie Seller, creates products for women who don’t fit the mold. Her journey will inspire you to stop worrying about what others think and bring your authentic self to the forefront of your brand.

Here are the resources mentioned in the show:

Expand Your Audience & Grow Your Sales Workshop 👉 https://www.flourishthriveacademy.com/amplifygrowth

Metal Marvels 👉 https://metalmarvels.com

Momentum Coaching Program 👉 https://www.flourishthriveacademy.com/momentum

Click here to review the show
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xo, Tracy Matthews

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EP304: 3 Reasons Your Audience Growth Has Stalled

Mon, 31 May 2021 22:42:17 -0700

If your audience growth online has stalled, it’s likely because you’re marketing to the same people over and over again and not reaching new audiences. Let’s talk about how to get unstuck.

Here are the resources mentioned in the show:

Expand Your Audience & Grow Your Sales Workshop 👉 https://www.flourishthriveacademy.com/amplifygrowth

Momentum Coaching Program 👉 https://www.flourishthriveacademy.com/momentum

FREE Shopify Trial 👉 http://flourishthriveacademy.com/shopify

Click here to review the show
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xo, Tracy Matthews

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EP303: The 5 Most Important Pages on Your Website with Coach Erin Alexander

Tue, 25 May 2021 03:13:04 -0700

Our resident Shopify expert, Erin Alexander, sat down with me to talk about the five most important pages on your website, and how to improve them.

Here are the resources mentioned in the show:

Product Powerhouse 👉 https://productpowerhouse.co/

Expand Your Audience - Amplify Your Growth Virtual Event 👉 https://www.flourishthriveacademy.com/amplifygrowth

Book a Growth Accelerator Call - Speed Up Your Results 👉 https://www.flourishthriveacademy.com/strategy/

Shopify FREE Trial 👉 http://flourishthriveacademy.com/shopify

Click here to review the show
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xo, Tracy Matthews

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@tracymatthews

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EP302: Clearing Emotional Clutter + Getting Out of Your Own Way

Mon, 17 May 2021 22:45:35 -0700

If you feel like a mess on the inside, your business will, too. So let’s talk about five steps you can take to clear your emotional clutter and get out of your own way.

Here are the resources mentioned in the show:

Expand Your Audience & Grow Your Sales Workshop 👉👉👉 https://FlourishThriveAcademy.com/GrowYourAudience

Momentum Coaching Program 👉👉👉 https://FlourishThriveAcademy.com/Momentum

The Lefkoe Method 👉👉👉 https://www.MortyLefkoe.com

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EP301: Align Your Business and Get Your Time Back

Mon, 10 May 2021 15:02:34 -0700

The 5-step system we use to help you realign your business with your vision, get out of your own way, and finally achieve the success you’ve been reaching for.

Here are the resources mentioned in the show:

May 18 Align to Ignite Workshop 👉 https://FlourishThriveAcademy.com/AlignNow

Momentum Coaching Program 👉 https://FlourishThriveAcademy.com/Momentum

Click here to review the show
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EP300: Creatives Rule the World Celebration

Mon, 03 May 2021 22:33:23 -0700

In celebration of the 300th episode, I’m sharing 8 insights that have helped me create more abundance in my life, relationships, and business.

PLUS, I have two gifts for you in honor of this momentous occasion, so grab those while you can!

🎁 #1: FREE Aligned Vision Workbook 👉 https://FlourishThriveAcademy.com/PodcastReview

🎁 #2: Low-Investment Creatives Rule the World Workshop 👉 https://FlourishThriveAcademy.com/Workshop

Here are the resources mentioned in the show:

Momentum Coaching Program https://flourishthriveacademy.com/momentum

Resources for Jewelry Designers https://flourishthriveacademy.com/bundles

Click here to review the show
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xo, Tracy Matthews

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Clubhouse: @tracymatthews

YouTube: youtube.com/user/FandTAcademy

EP299: How to Bring the Joy Back to Marketing with Laryssa Wirstiuk

Mon, 26 Apr 2021 23:00:56 -0700

Author, podcaster, and founder of Joy Joya, Laryssa Wirstiuk, gets real about how jewelry designers can tap into their creativity and put the joy back in their marketing.

Feeling stuck? Grab our FREE marketing guide for jewelry designers and makers 👉 https://www.flourishthriveacademy.com/marketingguide

Here are the resources mentioned in the show:

Joy Joya https://joyjoya.com/

Momentum Coaching https://www.flourishthriveacademy.com/results

Marketing Guide https://www.flourishthriveacademy.com/marketingguide

Thinking about Shopify for your jewelry brand? Check it out with our FREE trial offer https://flourishthriveacademy.com/shopify

Click here to review the show
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xo, Tracy Matthews

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EP298: The Must-Have Email Automations for Jewelry eCommerce with Jessica Totillo Coster

Mon, 19 Apr 2021 21:34:32 -0700

Jessica Totillo Coster has cracked the code on creating automated email sequences that will build customer loyalty, grow your brand, and increase your sales.

Here are the resources mentioned in the show:

Jessica: https://ecommercebadassery.com/

FREE Business Accelerator Audit https://flourishthriveacademy.com/strategy

Click here to review the show: https://www.flourishthriveacademy.com/apple
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EP297: How to Unlock More Creativity (and Prosperity) in Your Business with Patricia Lohan

Mon, 12 Apr 2021 18:01:48 -0700

Patricia Lohan shares how the power of feng shui can help you unlock your creativity and turn your home into a magnet for attracting prosperity into your life.

Will you be joining Patricia and me in the FREE Prosperity Challenge? 👉🏻https://flourishthriveacademy.com/prosperity

Here are the resources mentioned in the show:

Prosperity Challenge: https://flourishthriveacademy.com/prosperity

PowerHouse Feng Shui: https://patricialohan.com

More Resources for Designers: https://flourishthriveacademy.com/programs

1. Go here to review the show https://podcasts.apple.com/us/podcast/thrive-by-design-business-marketing-strategy-for-fashion/id1050430716

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xo, Tracy Matthews

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Clubhouse: @tracymatthews

YouTube: @FlourishThriveAcademy

EP296: How to Get Over Your Fear of Video and Make Better Videos with Patrice Poltzer

Tue, 06 Apr 2021 02:30:58 -0700

Patrice Poltzer dissects some of the big brand secrets about making great video content that applies to small businesses, too.

Follow Patrice on Instagram! https://www.instagram.com/patricepoltzer/

Patrice Poltzer Creative

https://www.patricepoltzercreative.com/

Ways I Can Help Your Brand Right Now

http://flourishthriveacademy.com/programs

Facebook https://www.facebook.com/FlourishThriveAcademy

Instagram https://www.instagram.com/flourish_thrive/

EP295: How to Balance Motherhood and Business with Damona Hoffman

Mon, 29 Mar 2021 20:12:48 -0700

Dating coach, entrepreneur, and mother of two, Damona Hoffman, talks about the joys and challenges of being a busy entrepreneur and parent.

Follow Damona on Instagram! https://www.instagram.com/damonahoffman/

Damona Hoffman https://damonahoffman.com/

I Make A Living Podcast https://podcasts.apple.com/us/podcast/i-make-a-living/id1296672479

Train Your Customers to Buy From You Online https://www.flourishthriveacademy.com/intensive

Momentum Coaching Program https://www.flourishthriveacademy.com/results

Facebook https://www.facebook.com/FlourishThriveAcademy

Instagram https://www.instagram.com/flourish_thrive/

EP294: How to Become an Online Sales Master with Virtual Events

Tue, 23 Mar 2021 00:07:50 -0700

When you learn how to make sales online, you better prepare your business for anything the world throws at you.

Resource: Virtual Trunk Shows That Sell Done-For-You System https://www.flourishthriveacademy.com/virtual-trunk-show/

Broadway, Bartering & Baton Rouge—Oh My! Jewelry Designer Turned a Dressing Room Hobby Into a 6-Fig Biz https://www.flourishthriveacademy.com/broadway-bartering-baton-rouge-oh-my-jewelry-designer-turned-a-dressing-room-hobby-into-a-6-fig-biz/

Ana Maria Andricain https://www.instagram.com/jewelofhavana/?hl=en

Shehana Kimiangatau https://www.instagram.com/shahanajewels/?hl=en

Lisa Lehmann https://www.instagram.com/lisalehmanndesigns/?hl=en

Jeana & Jared Rushton https://www.instagram.com/thefoxandstone/?hl=en

Facebook https://www.facebook.com/FlourishThriveAcademy

Instagram https://www.instagram.com/flourish_thrive/

EP293: 7 Ways to Use Video Marketing in Your Jewelry Business

Mon, 15 Mar 2021 21:09:13 -0700

Marketing director and actor Alison Haselden talk through video marketing opportunities for brands who want to stay ahead of the noise and connect with their audience online.

Follow Alison on Instagram! https://www.instagram.com/alison_haselden/

Alison Haselden https://www.alisonhaselden.com/

Apply for Our Signature 12-Week Course: Train Your Customers to Buy From You Online https://www.flourishthriveacademy.com/intensive

Resources for Jewelry Designers & Creative Product Makers

http://flourishthriveacademy.com/programs

Facebook https://www.facebook.com/FlourishThriveAcademy

Instagram https://www.instagram.com/flourish_thrive/

EP292: Showing up Online with Authenticity with Jessica Zweig

Tue, 09 Mar 2021 04:13:56 -0800

Jessica Zweig gets real about how to come out from behind the scenes and build a personal brand that’s true to you and your audience.

Follow Jessica on Instagram! https://www.instagram.com/jessicazweig/

Jessica Zweig https://www.jessicazweig.com/

Be. A No Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself https://www.jessicazweig.com/book

Train Your Customers to Buy From You Online http://flourishthriveadacemy.com/tycwait

Facebook

https://www.facebook.com/FlourishThriveAcademy

Instagram https://www.instagram.com/flourish_thrive/

EP291: 3 of My Favorite Simple Strategies to Turn Offline Customers into Online Buyers

Tue, 02 Mar 2021 04:06:15 -0800

My favorite grassroots marketing strategies for jewelry and creative product designers.

Train Your Customers To Buy From You Online - Waitlist Https://www.flourishthriveacademy.com/tycwait

Virtual Trunk Shows That Sell Bundle

Https://www.flourishthriveacademy.com/virtual-trunk-show/

Episode #220 Building Community And Die Hard Fans Around Your Brand With Chelsea Farmer

Https://www.flourishthriveacademy.com/220

Facebook Https://www.facebook.com/flourishthriveacademy

Instagram Https://www.instagram.com/flourish_thrive/

EP290: How to Overcome Creative Blocks and Get Into Flow State with Dan Clark

Tue, 23 Feb 2021 02:26:23 -0800

CEO of Brain.FM, Dan Clark, shares insight into how to unlock your flow state and get more done in less time.

Follow Dan on Instagram!

https://www.instagram.com/brainfmapp/

Brain.fm

https://www.brain.fm/

12-Week Workshop: Train Your Customers to Buy From You Online

https://www.flourishthriveacademy.com/tyc

Facebook

https://www.facebook.com/FlourishThriveAcademy

Instagram

https://www.instagram.com/flourish_thrive/

EP289: 5 Tips for Jewelry Designers to Write Emails That Convert

Mon, 15 Feb 2021 20:30:45 -0800

Our very own Marketing Director, Alison Haselden, shares 5 tips to help you create emails that convert for your jewelry business.

Follow Alison on Instagram!

https://www.instagram.com/alison_haselden/

Join the waitlist for our 12-week virtual intensive!

https://www.flourishthriveacademy.com/trainmycustomers-waitlist/

Emails That Sell Done for You Bundle

https://www.flourishthriveacademy.com/emailbundle/

How I can help you with your biz right now!

https://www.instagram.com/katenorthrup/

EP288: Do Less in 2021 with Kate Northrup

Mon, 08 Feb 2021 21:11:08 -0800

Kate Northrup talks about leaning into your “seasons” in business to create a personal and professional life that's based on presence, meaning, and joy.

Follow Kate on Instagram!

FREE Business Accelerator Audit

https://www.flourishthriveacademy.com/strategy/

Origin: Grow Your Business While Doing Less

https://origincollective.com/waitlist/

The Do Less Planner

https://katenorthrup.com/planner/

How I can help you with your biz RIGHT NOW!

https://www.flourishthriveacademy.com/ltf

EP287: Ask Me Anything About Your Jewelry Business

Tue, 02 Feb 2021 02:30:10 -0800

I hosted a live Q&A for designers and makers trying to grow their creative businesses. Here are some of the highlights.

The Ultimate Online Marketing Guide For Jewelry Designers, Makers, And Retailers

https://www.flourishthriveacademy.com/marketingguide

Laying the Foundation Coaching Program

How I can help you with your biz RIGHT NOW!

https://www.instagram.com/fantaseajewelry/

EP286: Before & After Laying the Foundation: Hear from 4 Students

Tue, 26 Jan 2021 02:47:10 -0800

Four successful Laying the Foundation grads talk about how they’ve transformed their businesses with the help of expert coaching.

Follow Nicole on Instagram!

Follow Tisha on Instagram!

https://www.instagram.com/andreglassjewelry/

Follow Dawn on Instagram!

https://www.instagram.com/davoria.jewelry/

Follow Carolyn on Instagram!

https://www.instagram.com/escentuellebycarolyndunne/

Laying The Foundation - Enrollment OPEN

https://www.flourishthriveacademy.com/ltf

EP285: How this Designer Built a Values-Driven Business and More Than Doubled Her Sales this Year with Alyssa Miner

Mon, 18 Jan 2021 20:31:01 -0800

Founder of Jammin Hammer Jewelry, Alyssa Miner, was able to double her sales from 2019 to 2020 by tweaking a few very simple things.

Follow Alyssa on Instagram!

https://www.instagram.com/jamminhammerjewelry/

Jammin Hammer Jewelry

https://jamminhammer.com/

Laying The Foundation - Enrollment OPEN

https://www.flourishthriveacademy.com/ltf

Marketing Makeover Challenge

https://www.flourishthriveacademy.com/marketingmakeover

How we can help your biz right now!

http://flourishthriveacademy.com/programs

EP284: 5 Reasons Your Marketing Isn’t Working with Alison Haselden

Tue, 12 Jan 2021 04:00:57 -0800

I sit down with our very own Marketing Director, Alison Haselden, to talk about 5 reasons your marketing isn’t working.

Follow Alison on Instagram!

https://www.instagram.com/alison_haselden/

FREE 3-Day Marketing Makeover Challenge

http://flourishthriveacademy.com/marketingmakeover

Ways we can help you with your biz RIGHT NOW

https://www.flourishthriveacademy.com/marketing-makeover-challenge-v2/

EP283: Our Top 5 Marketing Strategies for 2021

Mon, 04 Jan 2021 22:03:47 -0800

The top 5 must-have online marketing strategies for jewelry and creative product brands as we head into 2021.

Marketing Makeover Challenge

Laying the Foundation Program

http://flourishthriveacademy.com/ltf

How we can help you with your biz TODAY