Tue, 10 Mar 2026 03:21:23 -0400 https://noahfleming.com en © 2026 The Evergreen Show yes c9ffaf57-35d1-57b1-9912-683857381534 Noah Fleming episodic false Get proven, actionable business growth strategies every week—in 15 minutes or less!

Hosted by best-selling author Noah Fleming and co-host Shawn Veltman, this podcast delivers practical insights you can implement immediately to grow your business. No fluff, just real-world strategies designed to drive results.

]]> Buzzsprout (https://www.buzzsprout.com) business, sales, customer success, customer loyalty, business growth, sales growth Noah Fleming https://storage.buzzsprout.com/9z4mcineqaxx95p6thm92ck3t7q2?.jpg https://noahfleming.com If Only We Knew... [#80] Noah and Shawn discuss the BIG question that leaders need to be asking more often that isn't being asked nearly enough. Tune in to this fascinating discussion with a special introduction from Shawn.

]]> Noah and Shawn discuss the BIG question that leaders need to be asking more often that isn't being asked nearly enough. Tune in to this fascinating discussion with a special introduction from Shawn.

]]> Noah Fleming f40ae793-b2c2-428e-8039-6d21aa4305c2 Mon, 02 Aug 2021 07:33:31 -0400 1021 false Ben Franklin Was Wrong [#79] In this episode, Noah & Shawn discuss how to make better decisions and why most companies have a terrible time doing so.

]]> In this episode, Noah & Shawn discuss how to make better decisions and why most companies have a terrible time doing so.

]]> Noah Fleming 33a9b3f0-121d-440f-99b1-69d46a4df503 Tue, 27 Jul 2021 08:00:00 -0400 1133 false The Ick Test [#78] Shawn introduces The Ick Test - a way of looking at the state of your business and asking where you need to be looking for new ides, innovating, or investing in new technology.

]]> Shawn introduces The Ick Test - a way of looking at the state of your business and asking where you need to be looking for new ides, innovating, or investing in new technology.

]]> Noah Fleming 59b1f06c-30d5-42e6-b3a2-149dab4e3cdd Mon, 19 Jul 2021 08:00:00 -0400 983 false Knowing Your Competitors [#77] How well do you really know what your competitors are doing? Do you think you're number #1 in your industry or know you're #1? What are they doing better, faster, or more effective than you? How would you know? Learn how in this week's episode.

]]> How well do you really know what your competitors are doing? Do you think you're number #1 in your industry or know you're #1? What are they doing better, faster, or more effective than you? How would you know? Learn how in this week's episode.

]]> Noah Fleming e0bcb516-d8d0-417a-ae9b-6283437299f4 Mon, 12 Jul 2021 08:00:00 -0400 1046 false Benchmarking Vs. Innovation [#76] In this episode, Noah & Shawn discuss one of the single most important things you can do this year to grow. We caved to demand and give our listeners the one thing that will be most impactful over the next 12 months.

]]> In this episode, Noah & Shawn discuss one of the single most important things you can do this year to grow. We caved to demand and give our listeners the one thing that will be most impactful over the next 12 months.

]]> Noah Fleming e54569c5-2a02-4ecb-8075-8e26aabd99d7 Mon, 05 Jul 2021 09:28:45 -0400 991 false Do You Really Know Your Customers? [#75] In this week's episode, we share ways to truly understand your customers and show them that you know and more importantly demonstrate that understanding.

]]> In this week's episode, we share ways to truly understand your customers and show them that you know and more importantly demonstrate that understanding.

]]> Noah Fleming 1ca62d9f-1a53-4161-95dc-1e667a3baf1d Mon, 28 Jun 2021 09:46:55 -0400 973 false Creating a Perfect Customer Experience [#74] Want to outspend, outsmart, and out-market your competition? This week Noah & Shawn look at how to build the perfect customer experience to move you from the first sale to the fourth sale.

]]> Want to outspend, outsmart, and out-market your competition? This week Noah & Shawn look at how to build the perfect customer experience to move you from the first sale to the fourth sale.

]]> Noah Fleming 922fb4ce-957c-4718-ba1c-aff6413bfa53 Mon, 21 Jun 2021 08:00:00 -0400 1075 false Practice Makes...What's That You Say!? [#73] Practice doesn't make perfect. Practice makes permanent. If you're doing everything wrong, then you're not getting better you're only making bad habits, worse. In this episode, Noah & Shawn talk about the practice at a corporate level. They share some of the ways to make practice part of your company's culture to embrace an attitude of continuous improvement.

]]> Practice doesn't make perfect. Practice makes permanent. If you're doing everything wrong, then you're not getting better you're only making bad habits, worse. In this episode, Noah & Shawn talk about the practice at a corporate level. They share some of the ways to make practice part of your company's culture to embrace an attitude of continuous improvement.

]]> Noah Fleming 6e2f51e3-2a09-410a-b4b4-5b014897a0d9 Mon, 14 Jun 2021 08:00:00 -0400 1004 false The Parent Trap [#72] Let's say you're managing a team of 10 people. During your quarterly reviews there's a trap that management often falls into. We're calling it the Parent Trap. In this episode we show you how to avoid this mistake and have more meaningful, impactful, and results-orientated discussions with your key people.

]]> Let's say you're managing a team of 10 people. During your quarterly reviews there's a trap that management often falls into. We're calling it the Parent Trap. In this episode we show you how to avoid this mistake and have more meaningful, impactful, and results-orientated discussions with your key people.

]]> Noah Fleming 0240230a-d060-4694-9536-b238c19b155f Mon, 07 Jun 2021 08:00:00 -0400 1050 false Tell Me How You Really Feel [#71] In episode 71, Noah & Shawn discuss the internal-emotional hurdles we need to be aware of in a sales environment. They share practical exercises to be used by a sales team to improve their results.

]]> In episode 71, Noah & Shawn discuss the internal-emotional hurdles we need to be aware of in a sales environment. They share practical exercises to be used by a sales team to improve their results.

]]> Noah Fleming 22962cb4-b655-43f6-b566-cd6876d8d6ab Mon, 31 May 2021 08:00:00 -0400 999 false Addition By Subtraction Part 2 of 2 [#70] In part 2 of their series of addition by subtraction, this week Noah & Shawn look internally to what your company can take away to provide a better, more fulfilling, and ultimately more profitable experience for your company.

]]> In part 2 of their series of addition by subtraction, this week Noah & Shawn look internally to what your company can take away to provide a better, more fulfilling, and ultimately more profitable experience for your company.

]]> Noah Fleming 01f887a7-7264-41e1-bfda-d17d583e8009 Mon, 24 May 2021 08:00:00 -0400 1187 false Addition By Subtraction Part 1 of 2 [#69] In this episode, Noah & Shawn dive into a 2-part series on addition by subtraction. The focus this week is on customers and buying experience. What can you take from your existing experience to make your customer's experience better, faster, and more enjoyable.

]]> In this episode, Noah & Shawn dive into a 2-part series on addition by subtraction. The focus this week is on customers and buying experience. What can you take from your existing experience to make your customer's experience better, faster, and more enjoyable.

]]> Noah Fleming 57014c62-5950-449d-b02d-f12d44e210a9 Mon, 17 May 2021 08:00:00 -0400 1101 false Strategic Habits to Win [#68] In this episode, Noah & Shawn discuss some habits and why developing your strategic habits are one of the keys to perpetual growth and success. Learn the steps you can make in your company to improve your habits and win more often!

]]> In this episode, Noah & Shawn discuss some habits and why developing your strategic habits are one of the keys to perpetual growth and success. Learn the steps you can make in your company to improve your habits and win more often!

]]> Noah Fleming 7ab0589e-9297-4e3e-887b-2b48634466da Mon, 10 May 2021 08:00:00 -0400 1030 false Making It Easy For Them to Say Yes [#67] How many clicks on the dial do you have? In this episode, Noah & Shawn share a core lesson for understanding the true value you deliver to your prospects and customers alike.

]]> How many clicks on the dial do you have? In this episode, Noah & Shawn share a core lesson for understanding the true value you deliver to your prospects and customers alike.

]]> Noah Fleming 70cabdbf-f063-4a33-999d-750facee5052 Mon, 03 May 2021 08:00:00 -0400 789 false Clicks On The Dial [#66] How many clicks on the dial do you have? In this episode, Noah & Shawn share a core lesson for understanding the true value you deliver to your prospects and customers alike.

]]> How many clicks on the dial do you have? In this episode, Noah & Shawn share a core lesson for understanding the true value you deliver to your prospects and customers alike.

]]> Noah Fleming 79ea1e65-e50f-4589-8f46-7b0ad05f453f Mon, 26 Apr 2021 08:00:00 -0400 1062 false Showing Up Is Everything [#65] In this episode, Noah & Shawn discuss Noah's Tuesday Tidbit, and what lessons were learned after writing 411+ consecutive newsletters, the results generated, and how you can do the same in your business.

]]> In this episode, Noah & Shawn discuss Noah's Tuesday Tidbit, and what lessons were learned after writing 411+ consecutive newsletters, the results generated, and how you can do the same in your business.

]]> Noah Fleming ef90491e-8405-4fc8-a5f5-7345e028864b Mon, 19 Apr 2021 08:00:00 -0400 1074 false Improve Performance With Two Simple Questions [#64] In this episode, Noah & Shawn share a simple technique they took from a book almost 20 years ago that they both use to this day. You can use it immediately to improve your individual and organizational performance.

]]> In this episode, Noah & Shawn share a simple technique they took from a book almost 20 years ago that they both use to this day. You can use it immediately to improve your individual and organizational performance.

]]> Noah Fleming f91fe4ef-cd6f-4665-925a-13e4f5dc9bbb Mon, 12 Apr 2021 08:00:00 -0400 929 false Making an Offer They Can't Refuse [#63] This is as close to magic as you can get. What if there were a set of questions that, if answered by your ideal prospects, would ensure they had no choice but to do business with you? Shawn & Noah talk about why assuming this is true is so powerful

]]> This is as close to magic as you can get. What if there were a set of questions that, if answered by your ideal prospects, would ensure they had no choice but to do business with you? Shawn & Noah talk about why assuming this is true is so powerful

]]> Noah Fleming eb97a1cc-9794-4baa-b046-cffd9706ebe0 Mon, 05 Apr 2021 08:00:00 -0400 1098 false Show Me The Way! [#62] People are silently begging to be lead. In this episode, Noah & Shawn discuss a concept shared by business strategist Jay Abraham and how the principle that "people are silently begging to be lead" applies in a modern world.

]]> People are silently begging to be lead. In this episode, Noah & Shawn discuss a concept shared by business strategist Jay Abraham and how the principle that "people are silently begging to be lead" applies in a modern world.

]]> Noah Fleming 2c026aaf-b687-4f2b-9400-9738c1adf23a Mon, 29 Mar 2021 08:00:00 -0400 1027 false Spend Some Money! [#61] If you can solve a problem with money, it's not a problem, it's an expense. Shawn & Noah talk about smart ways to spend for business growth.

]]> If you can solve a problem with money, it's not a problem, it's an expense. Shawn & Noah talk about smart ways to spend for business growth.

]]> Noah Fleming 756b93ea-993e-4aea-8007-de0f6122f968 Mon, 22 Mar 2021 08:00:00 -0400 1178 false The Simplicity Trap [#60] We all know what we need to do - but for some reason, it's not getting done. Noah and Shawn talk about why the simplest (and often most powerful) solutions to pressing business problems are the ones least likely to actually be put in place.

]]> We all know what we need to do - but for some reason, it's not getting done. Noah and Shawn talk about why the simplest (and often most powerful) solutions to pressing business problems are the ones least likely to actually be put in place.

]]> Noah Fleming f6c87bc4-5b08-47e4-937e-06f7825e8c89 Mon, 15 Mar 2021 08:00:00 -0400 905 false Future Proof Your Company [#59] If "What got you here won't get you there", then how can you make sure your company not only survives but thrives no matter what craziness 2021 & beyond brings?

]]> If "What got you here won't get you there", then how can you make sure your company not only survives but thrives no matter what craziness 2021 & beyond brings?

]]> Noah Fleming 1beda988-2fa2-48d2-8aa5-498b1874e444 Mon, 08 Mar 2021 08:00:00 -0500 961 false Work Vs. Practice [#58] Do you have 20 years of experience or 1 year of experience 20 times? How do you keep growing, so you're not dying? Noah & Shawn dive deep into work vs. practice.

]]> Do you have 20 years of experience or 1 year of experience 20 times? How do you keep growing, so you're not dying? Noah & Shawn dive deep into work vs. practice.

]]> Noah Fleming ec747d6f-5673-48da-b01e-8f0e579308cd Mon, 01 Mar 2021 10:25:50 -0500 950 false What's Different This Time? [#57] Homer Simpson said "You tried your best, but you failed miserably. The lesson is, don't try!" - Noah and Shawn don't necessarily agree 100% with this, but on this show, they talk about why companies keep the faith that this time, somehow, their change efforts will succeed despite all past evidence. More importantly, they give some useful advice on how to actually make the change that sticks.

]]> Homer Simpson said "You tried your best, but you failed miserably. The lesson is, don't try!" - Noah and Shawn don't necessarily agree 100% with this, but on this show, they talk about why companies keep the faith that this time, somehow, their change efforts will succeed despite all past evidence. More importantly, they give some useful advice on how to actually make the change that sticks.

]]> Noah Fleming dc119e2a-8d49-46e2-8518-489cdfca6427 Mon, 22 Feb 2021 08:00:00 -0500 985 false Stop Doing That! Do This Instead. [#56] In this episode, Noah & Shawn share a simple tool that one of Noah's clients is using to gain amazing insights on their team and key talent. The best part, you can implement the same tool in about 5 minutes, and it doesn't cost a penny. Tune in now as we continue our discussion on managing remote work teams in a pandemic.

]]> In this episode, Noah & Shawn share a simple tool that one of Noah's clients is using to gain amazing insights on their team and key talent. The best part, you can implement the same tool in about 5 minutes, and it doesn't cost a penny. Tune in now as we continue our discussion on managing remote work teams in a pandemic.

]]> Noah Fleming 8c3a42be-e223-431b-9932-df8ea537602f Mon, 15 Feb 2021 08:00:00 -0500 944 false Check Your Pulse: The One Question That Leads to Better Decision Making [#55] In this episode, Noah & Shawn discuss the one question most companies aren't asking but should be. Learn the most powerful question you're unlikely to ask in your business.

]]> In this episode, Noah & Shawn discuss the one question most companies aren't asking but should be. Learn the most powerful question you're unlikely to ask in your business.

]]> Noah Fleming aada3da4-aed4-47be-8255-894d4b76a5b1 Mon, 08 Feb 2021 08:00:00 -0500 920 false How to Compete With Amazon Without Having a Billion Dollars [#54] The Amazonification of the business world! What does it really mean to be customer focused? In this episode, Noah & Shawn discuss how those of who aren't Amazon can still compete and unparalleled customer experience, why most companies who say they're customer-centric typically have a lot more work to do.

]]> The Amazonification of the business world! What does it really mean to be customer focused? In this episode, Noah & Shawn discuss how those of who aren't Amazon can still compete and unparalleled customer experience, why most companies who say they're customer-centric typically have a lot more work to do.

]]> Noah Fleming 633021de-a4a8-4d60-9f29-57b1eb849aa8 Mon, 01 Feb 2021 08:00:00 -0500 988 false Messaging Matters: Why Your Messaging Is Worth It's Weight In Gold [#53] Noah shares the story of a client who spent $100K on a single newsletter which leads the guys into a deep discussion on why the RIGHT focus on delivering the RIGHT messaging is the single best thing you can do, and how you can make sure you're doing the same!

]]> Noah shares the story of a client who spent $100K on a single newsletter which leads the guys into a deep discussion on why the RIGHT focus on delivering the RIGHT messaging is the single best thing you can do, and how you can make sure you're doing the same!

]]> Noah Fleming 5afb2d8a-0a4a-4453-acb9-293235bb3915 Mon, 25 Jan 2021 08:00:00 -0500 1039 false Managing Remote Work Teams [#52] In this episode, Noah & Shawn discuss the pandemic and challenges with managing remote work teams and what organizations can do to improve effectiveness.

]]> In this episode, Noah & Shawn discuss the pandemic and challenges with managing remote work teams and what organizations can do to improve effectiveness.

]]> Noah Fleming b9782aef-3266-450c-9213-467ad9c6132e Mon, 18 Jan 2021 08:00:00 -0500 931 false Who Do Your Customers Think You Are? [#51] Noah and Shawn dive deep into the commonly misused "customer interview" technique. It can provide massive amounts of insight for you when it's done well, but too often, it's ignored or done poorly. Noah and Shawn give some suggestions for how to do it right.

]]> Noah and Shawn dive deep into the commonly misused "customer interview" technique. It can provide massive amounts of insight for you when it's done well, but too often, it's ignored or done poorly. Noah and Shawn give some suggestions for how to do it right.

]]> Noah Fleming dd4fb424-c4ef-42d3-83db-00b8c63c2e49 Mon, 11 Jan 2021 09:00:00 -0500 1069 Business,sales,success false Thriving in a Post-Pandemic World [#50] After a two-year hiatus, the Evergreen Show returns! Noah & Shawn briefly share why they break, what they've been working on, and then get right back at it! Starting with a throwback to Episode 49 and what Noah & Shawn feel will be the single greatest competitive advantage to thriving in a post-pandemic world.

]]> After a two-year hiatus, the Evergreen Show returns! Noah & Shawn briefly share why they break, what they've been working on, and then get right back at it! Starting with a throwback to Episode 49 and what Noah & Shawn feel will be the single greatest competitive advantage to thriving in a post-pandemic world.

]]> Noah Fleming 99fddadb-8ca3-47f5-88e8-80ca417c98ba Mon, 04 Jan 2021 09:14:19 -0500 960 Business,sales,success,pandemic 50 false The Single Most Important Competitive Advantage [#49] In episode 49, Noah & Shawn get into a fantastic discussion about the most important competitive advantage a company has. Is it money, power, market share? Or is there something else? Learn about it here and why you need to embrace this in your organization. HINT: This is critical for ANY industry facing disruptive change. HINT #2: EVERY industry is facing disruptive change!

]]> In episode 49, Noah & Shawn get into a fantastic discussion about the most important competitive advantage a company has. Is it money, power, market share? Or is there something else? Learn about it here and why you need to embrace this in your organization. HINT: This is critical for ANY industry facing disruptive change. HINT #2: EVERY industry is facing disruptive change!

]]> Noah Fleming ab5b0f9bae8d4e49be17111435877d34 Mon, 16 Jul 2018 08:00:00 -0400 997 false Why Things Fail! [#48] In this episode, Noah & Shawn discuss why many new initiatives launched by companies often fail. Noah & Shawn will show you why things fail, and how you can set yourself up for success with almost any new initiative.

]]> In this episode, Noah & Shawn discuss why many new initiatives launched by companies often fail. Noah & Shawn will show you why things fail, and how you can set yourself up for success with almost any new initiative.

]]> Noah Fleming 0d5ea6d75c2c46fe9689e9703cc8fffb Mon, 09 Jul 2018 08:00:00 -0400 961 false Are You Drinking The Wrong Lemonade? [#47] We're back! In this episode, Noah & Shawn discuss the classic Lemonade Stand and how businesses of all sizes can learn from this important, entrepreneurial right of passage. You'll learn how one big company found a new direction by paying attention to contemporary events in the world around them.

]]> We're back! In this episode, Noah & Shawn discuss the classic Lemonade Stand and how businesses of all sizes can learn from this important, entrepreneurial right of passage. You'll learn how one big company found a new direction by paying attention to contemporary events in the world around them.

]]> Noah Fleming cb7e8a8b558f4703b4c68f99d2978443 Mon, 02 Jul 2018 11:28:16 -0400 1028 false Quit Being so Damned Humble [#46] Can you tell me about 3 times you've created huge value for your clients in the past 60 days? 6 times? Can all of your salespeople do the same? Join Shawn & Noah for a discussion on the importance of having a set of corporately shared case studies, and the impact they can have on your sales efforts

]]> Can you tell me about 3 times you've created huge value for your clients in the past 60 days? 6 times? Can all of your salespeople do the same? Join Shawn & Noah for a discussion on the importance of having a set of corporately shared case studies, and the impact they can have on your sales efforts

]]> Noah Fleming 1eaf28854c431af199ce5f71f7a4c3d3 Mon, 21 May 2018 08:00:00 -0400 1029 false The Magic of Asking Better Questions [#45] In sales, as in all things, a small change in how you begin can lead to a huge change in where you end up. Join Noah & Shawn for a discussion of effective framing techniques for the opening moments of sales interactions

]]> In sales, as in all things, a small change in how you begin can lead to a huge change in where you end up. Join Noah & Shawn for a discussion of effective framing techniques for the opening moments of sales interactions

]]> Noah Fleming 6b59082308432c054e8fea1041889231 Mon, 14 May 2018 08:00:00 -0400 1051 false One Process, Two Process, Red Process, Blue Process [#44] Sales processes, onboarding processes, retention processes, referral processes, it's raining processes today! Shawn & Noah discuss how easy it is to create & combine many processes to get a huge boost to your client satisfaction and retention.

]]> Sales processes, onboarding processes, retention processes, referral processes, it's raining processes today! Shawn & Noah discuss how easy it is to create & combine many processes to get a huge boost to your client satisfaction and retention.

]]> Noah Fleming 856aa347a74b8b55d7e0825a0e90ba2b Mon, 07 May 2018 10:26:27 -0400 910 false When to Fire a Salesperson Part 2: The Case Study [#43] Shawn presents a juicy case study about that new sales guy who made the most important sale of his life...to you! What do you do in this situation? Noah & Shawn discuss how to deal with these situations and provide practical takeaways to make sure it's not a recurring challenge.

]]> Shawn presents a juicy case study about that new sales guy who made the most important sale of his life...to you! What do you do in this situation? Noah & Shawn discuss how to deal with these situations and provide practical takeaways to make sure it's not a recurring challenge.

]]> Noah Fleming 38e7fe6efc54ebea00649001d0d9335b Mon, 30 Apr 2018 08:00:00 -0400 1242 false When To Fire a Salesperson [#42] Salespeople might want to skip this one. In this episode, we discuss when to fire a salesperson and why to fire a salesperson. Shawn and Noah talk about some of the most pressing things to be looking for, especially with new sales hires.

]]> Salespeople might want to skip this one. In this episode, we discuss when to fire a salesperson and why to fire a salesperson. Shawn and Noah talk about some of the most pressing things to be looking for, especially with new sales hires.

]]> Noah Fleming ca512956cae5827c036767cf3d5ff54c Mon, 23 Apr 2018 08:00:00 -0400 1157 false Radical Candor In Practice [#41] How do you create a corporate culture where people feel comfortable telling uncomfortable truths? Noah and Shawn talk about how to take baby steps towards Radical Candor.

]]> How do you create a corporate culture where people feel comfortable telling uncomfortable truths? Noah and Shawn talk about how to take baby steps towards Radical Candor.

]]> Noah Fleming aae9e11e5548939ca583a001276ddc07 Mon, 16 Apr 2018 08:00:00 -0400 961 false What SHOULD I Really Be Doing? [#40] With an ever growing list of things you "should" do, how do you pick the ones that will be most impactful to your business today? Join Shawn and Noah as they reveal a method to whittle down your "should" list and find the items that will have the most impact on your business.

]]> With an ever growing list of things you "should" do, how do you pick the ones that will be most impactful to your business today? Join Shawn and Noah as they reveal a method to whittle down your "should" list and find the items that will have the most impact on your business.

]]> Noah Fleming 45e1c9cf66f5c11b7d4f915ce52f92fc Mon, 09 Apr 2018 08:00:00 -0400 933 false Don't Think Outside The Box - Destroy The Box [#39] Don't get boxed in! Shawn and Noah talk about being in the box, out of the box, and blowing up the box in order to disrupt your business for the better.

]]> Don't get boxed in! Shawn and Noah talk about being in the box, out of the box, and blowing up the box in order to disrupt your business for the better.

]]> Noah Fleming 0c2207f058106f6466c090f9c9ffd762 Mon, 02 Apr 2018 08:00:00 -0400 935 false The Power Of The Human Touch [#38] $2.5 Trillion/year is lost to bad customer experiences & shoddy "personalization". Join Noah & Shawn for a discussion on why companies do this so poorly, and the easy steps you can take to be the best in your marketplace at this incredibly important skill.

]]> $2.5 Trillion/year is lost to bad customer experiences & shoddy "personalization". Join Noah & Shawn for a discussion on why companies do this so poorly, and the easy steps you can take to be the best in your marketplace at this incredibly important skill.

]]> Noah Fleming 22b9790280d4c30443d3b27d29577c49 Mon, 26 Mar 2018 19:12:06 -0400 980 false Role Playing is a Requirement [#37] Role plays are often looked at as "great for the new folks, but a waste of time for an experienced professional like myself"... Join Noah and Shawn as they talk about how to get the most out of this incredibly powerful tool, and why it's often more valuable for your most experienced team members

]]> Role plays are often looked at as "great for the new folks, but a waste of time for an experienced professional like myself"... Join Noah and Shawn as they talk about how to get the most out of this incredibly powerful tool, and why it's often more valuable for your most experienced team members

]]> Noah Fleming 2f879c8616a7cfba96c4e44eb8e610c0 Mon, 19 Mar 2018 08:00:00 -0400 920 false Doing Referrals Right [#36] When most companies ask for referrals, their message can be boiled down to "How much money or perks are required to get you to trade your integrity?" Join Noah and Shawn for a discussion of how to do referral generation right.

]]> When most companies ask for referrals, their message can be boiled down to "How much money or perks are required to get you to trade your integrity?" Join Noah and Shawn for a discussion of how to do referral generation right.

]]> Noah Fleming d4a3f2fb2b4793a0f90659e63c2eccc5 Mon, 12 Mar 2018 08:00:00 -0400 1092 false Internal Benchmarking: The Case Study Show [#35] Following up on last weeks introduction to internal benchmarking, Noah and Shawn share two real-life examples of interventions they've helped companies put in place, and give more suggestions on how to incorporate internal benchmarking into your company

]]> Following up on last weeks introduction to internal benchmarking, Noah and Shawn share two real-life examples of interventions they've helped companies put in place, and give more suggestions on how to incorporate internal benchmarking into your company

]]> Noah Fleming 28b04777a83ab12a4fb2c9c2e4bf3172 Mon, 05 Mar 2018 08:41:48 -0500 1005 false Internal Benchmarking 101: There's literally no excuse to not be doing this! [#34] Join Shawn and Noah for an introduction to the importance of Internal Benchmarking, using this wonderful New Yorker article as a jumping off point (https://www.newyorker.com/magazine/2018/02/05/customer-satisfaction-at-the-push-of-a-button)

]]> Join Shawn and Noah for an introduction to the importance of Internal Benchmarking, using this wonderful New Yorker article as a jumping off point (https://www.newyorker.com/magazine/2018/02/05/customer-satisfaction-at-the-push-of-a-button)

]]> Noah Fleming 0a6ae48fa124c23b3522832ec1e5de5c Mon, 26 Feb 2018 11:16:46 -0500 1040 false Referrals Redux - Tactical Referral Generation For Busy Salespeople [#33] Following up on last weeks lively discussion about referral generation processes, Noah and Shawn expand that discussion to talk about more tactical approaches that salespeople can take to dramatically enhance the success rate of referral requests.

]]> Following up on last weeks lively discussion about referral generation processes, Noah and Shawn expand that discussion to talk about more tactical approaches that salespeople can take to dramatically enhance the success rate of referral requests.

]]> Noah Fleming 26c0159b6c2dc924c027a844186c0a70 Mon, 19 Feb 2018 08:00:00 -0500 1024 false You Won't Get What You Don't Ask For - Why Your Clients Don't Refer You [#32] Referrals are important. Water is wet. The sky is blue. But it's not enough to know referrals are important - without a process to follow and monitor, most companies struggle to drive new business from referrals. Shawn & Noah discuss how to set up a simple referral generation process in your company as quickly as possible

]]> Referrals are important. Water is wet. The sky is blue. But it's not enough to know referrals are important - without a process to follow and monitor, most companies struggle to drive new business from referrals. Shawn & Noah discuss how to set up a simple referral generation process in your company as quickly as possible

]]> Noah Fleming 0e9414a1a60a624e6da75d202163160b Mon, 12 Feb 2018 08:00:00 -0500 994 false The Right Tool For The Job [#31] Too many businesses are crippled because they don't have the right tools for the job at hand. In most cases, it's because we're looking at it the wrong way. Start with the desired outcomes first. If you want a hole, you need a drill. If you need to nail something, you need a hammer. Instead of investing in what's shiny bright and new, invest in the tools you need. Noah & Shawn share practical ways for you to figure out exactly what you need. 

]]> Too many businesses are crippled because they don't have the right tools for the job at hand. In most cases, it's because we're looking at it the wrong way. Start with the desired outcomes first. If you want a hole, you need a drill. If you need to nail something, you need a hammer. Instead of investing in what's shiny bright and new, invest in the tools you need. Noah & Shawn share practical ways for you to figure out exactly what you need. 

]]> Noah Fleming d130472b1a4ecd18bfa1a134be2b63b7 Mon, 05 Feb 2018 08:00:00 -0500 1111 false Bigger Companies, Smaller Companies, Same Problems [#30] So often, the challenges faced by $1M and $5B companies are the same, with just a difference in the number of people and money involved. Join Noah and Shawn for a discussion of the lessons that large companies can take away from their smaller counterparts in order to create lasting competitive advantage.

]]> So often, the challenges faced by $1M and $5B companies are the same, with just a difference in the number of people and money involved. Join Noah and Shawn for a discussion of the lessons that large companies can take away from their smaller counterparts in order to create lasting competitive advantage.

]]> Noah Fleming 009f5c666d7dccd26e61234974a66ad8 Mon, 29 Jan 2018 08:00:00 -0500 1208 false Getting More Out of The Time You Have [#29] You don't get wasted time back at the end. Join Noah and Shawn for a discussion of how they're finding ways to get more time, and more value out of the time they have, as well as how companies and individuals can use the same tactics to be more effective.

]]> You don't get wasted time back at the end. Join Noah and Shawn for a discussion of how they're finding ways to get more time, and more value out of the time they have, as well as how companies and individuals can use the same tactics to be more effective.

]]> Noah Fleming 72166ad7fd2daba0480be7a796289d99 Mon, 22 Jan 2018 16:03:13 -0500 1030 false Setting The Stage [#28] This week, Shawn and Noah talk about what you can learn from a troupe of waiters about how to differentiate yourself from your comeptitors with minimal additional spending, and how to "do the work for your customers" to make it as easy as possible for them to buy.

]]> This week, Shawn and Noah talk about what you can learn from a troupe of waiters about how to differentiate yourself from your comeptitors with minimal additional spending, and how to "do the work for your customers" to make it as easy as possible for them to buy.

]]> Noah Fleming eae2692d38a9883793e8fa6fd7ce9254 Mon, 15 Jan 2018 08:00:00 -0500 947 false That Old Disney Magic [#27] Noah is fresh off a trip to Disney World, and he and Shawn are excited to swap observations about how Disney handles customer service, customer experience, and "walking wallets" so that no matter what your business, you can be a bit more magical.

]]> Noah is fresh off a trip to Disney World, and he and Shawn are excited to swap observations about how Disney handles customer service, customer experience, and "walking wallets" so that no matter what your business, you can be a bit more magical.

]]> Noah Fleming 436e044555c997aef7e3a1362a43ff2d Tue, 09 Jan 2018 09:16:06 -0500 1153 false "Our Industry is Going Through Big Changes This Year!" Welcome To The New Reality [#26] How many things on your to-do list are waiting for the world to calm down, or get back to normal, before you can achieve them? In this podcast, Noah and Shawn talk about why normal isn't ever coming back, and how you can prepare yourself and your company to succeed in a world of ever-accelerating change.

]]> How many things on your to-do list are waiting for the world to calm down, or get back to normal, before you can achieve them? In this podcast, Noah and Shawn talk about why normal isn't ever coming back, and how you can prepare yourself and your company to succeed in a world of ever-accelerating change.

]]> Noah Fleming 677405a591e9dc5d94468dcaffead937 Mon, 01 Jan 2018 08:00:00 -0500 1011 false Your Resolutions Suck - How To Achieve The Goals You Set [#25] The gym will be packed next week, but it will be empty again by mid January. Just like we set personal resolutions and goals, your business needs them too. In this episode Noah & Shawn discuss why they see business leaders and organizations failing to meet their goals, and how to set goals that can actually be achieved.

]]> The gym will be packed next week, but it will be empty again by mid January. Just like we set personal resolutions and goals, your business needs them too. In this episode Noah & Shawn discuss why they see business leaders and organizations failing to meet their goals, and how to set goals that can actually be achieved.

]]> Noah Fleming e2018e5f7e913bb1fb19b87e8505dcb4 Tue, 26 Dec 2017 08:00:00 -0500 1077 false Radical Results 15 Minutes at a Time [#24] As close to a silver bullet as you'll ever find - radical results 15 minutes at a time. There's a simple discipline you can require your people to undertake that takes less than 15 minutes per day, and creates real moments of connection with your customers, clients, suppliers, and staff. Join Noah and Shawn for a discussion of their Pick-3 process, and why it's used by so many of their clients.

]]> As close to a silver bullet as you'll ever find - radical results 15 minutes at a time. There's a simple discipline you can require your people to undertake that takes less than 15 minutes per day, and creates real moments of connection with your customers, clients, suppliers, and staff. Join Noah and Shawn for a discussion of their Pick-3 process, and why it's used by so many of their clients.

]]> Noah Fleming 43fc068e41dd7c4044eed57b5c219794 Mon, 18 Dec 2017 08:00:00 -0500 1246 false The Single Most Important Sales Skill [#23] If you're going to invest in sales training, don't! Focus on your processes first. But if you insist on training, make sure it's in this - the single most important sales skill. Noah and Shawn teach the most important sales skill in this episode of The Evergreen Show.

]]> If you're going to invest in sales training, don't! Focus on your processes first. But if you insist on training, make sure it's in this - the single most important sales skill. Noah and Shawn teach the most important sales skill in this episode of The Evergreen Show.

]]> Noah Fleming f0f0cbbdfb0df5e6d621c240fd4a247f Mon, 11 Dec 2017 08:00:00 -0500 889 false The Hierarchy of Wonders [#22] The hierarchy of horrors helps you find the most pressing negative areas in your business to fix. But what about when you don't' want to go from dismal to good, but rather from good to world class? Use the Hierarchy of Wonders exercise to find ways to create incredible experiences where they matter most. In this episode, you'll learn how to use this process to systematically improve your customer interactions.

]]> The hierarchy of horrors helps you find the most pressing negative areas in your business to fix. But what about when you don't' want to go from dismal to good, but rather from good to world class? Use the Hierarchy of Wonders exercise to find ways to create incredible experiences where they matter most. In this episode, you'll learn how to use this process to systematically improve your customer interactions.

]]> Noah Fleming 2e3bd4b116feecb09b1fd079d80160ef Mon, 04 Dec 2017 08:00:00 -0500 933 false Do Better by Doing Less - Debunking The 10X Myth [#21] Working harder isn't the answer. Working smarter is a trite expression. So what is a busy business owner to do in order to generate better results without incurring burnout? Today, Noah and Shawn talk about the myths of 10X, and about what small changes have the most impactful results.

]]> Working harder isn't the answer. Working smarter is a trite expression. So what is a busy business owner to do in order to generate better results without incurring burnout? Today, Noah and Shawn talk about the myths of 10X, and about what small changes have the most impactful results.

]]> Noah Fleming 87da8b6872db8e1e1c493cd8be4d7184 Mon, 27 Nov 2017 08:00:00 -0500 531 false Great Strategy Can't Fill This Gap [#20] The best strategy in the world can't overcome the handicap of being stuck with an underperforming team, or with an overworked team when key players leave. Join Noah and Shawn for a lively discussion of practical succession planning specifically for small to mid-sized companies.

]]> The best strategy in the world can't overcome the handicap of being stuck with an underperforming team, or with an overworked team when key players leave. Join Noah and Shawn for a lively discussion of practical succession planning specifically for small to mid-sized companies.

]]> Noah Fleming bc37ae2a1038121b7d810d3f1515164a Mon, 20 Nov 2017 08:00:00 -0500 778 false The Evergreen Show BONUS EPISODE!!! November 19, 2017 Noah & Shawn's new book, Dealing with Difficult Customers is officially available tomorrow, November 20, 2017. Enjoy this bonus episode where they dig into a few concepts from the book.

]]> Noah & Shawn's new book, Dealing with Difficult Customers is officially available tomorrow, November 20, 2017. Enjoy this bonus episode where they dig into a few concepts from the book.

]]> Noah Fleming 0af05604d1391402733ede7a4a3af47c Sun, 19 Nov 2017 16:01:55 -0500 926 false Paying attention to what matters, when it matters [#19] How do you know when you've lost a customer? How can you be sure your sales team is actually doing what you expect them to? Shawn and Noah talk about the importance of exception reports, and how you can use them in your business to improve internal compliance, customer retention, so many other areas.

]]> How do you know when you've lost a customer? How can you be sure your sales team is actually doing what you expect them to? Shawn and Noah talk about the importance of exception reports, and how you can use them in your business to improve internal compliance, customer retention, so many other areas.

]]> Noah Fleming 9da5cfa3e807a24f2a54d5c646b211dd Mon, 13 Nov 2017 08:00:00 -0500 1001 false Are You Making Customers Hate You? [#18] Why do some customers seem destined to cause problems for your company? Is it just them, or is there something you could be doing differently to win over these difficult customers?

]]> Why do some customers seem destined to cause problems for your company? Is it just them, or is there something you could be doing differently to win over these difficult customers?

]]> Noah Fleming 09f189dff73d49527e4d0a11ad855e57 Mon, 06 Nov 2017 08:00:00 -0500 969 false We'll Bet You $5M You Don't Need That Training [#17] If you think your salespeople need more training, there's a 95% chance you're dead wrong. Shawn and Noah introduce the $5M cash test, which you can use immediately to see if you need more training (or something else) to improve your sales results

]]> If you think your salespeople need more training, there's a 95% chance you're dead wrong. Shawn and Noah introduce the $5M cash test, which you can use immediately to see if you need more training (or something else) to improve your sales results

]]> Noah Fleming 8a7780168b33908841f323150e22c6ce Mon, 30 Oct 2017 08:00:00 -0400 898 false "Our Customers Only Care About The Lowest Price!" [#16] Meet Shawn's dog Wishes! Oh, we'll also explore what to do when your salespeople or anyone in the organization says your customers only care about price. We'll give you pragmatic tools for dealing with this, including showing you why this type of answer from your salespeople could save you hundreds of thousands of dollars every year.

]]> Meet Shawn's dog Wishes! Oh, we'll also explore what to do when your salespeople or anyone in the organization says your customers only care about price. We'll give you pragmatic tools for dealing with this, including showing you why this type of answer from your salespeople could save you hundreds of thousands of dollars every year.

]]> Noah Fleming f4610a440b92d7a8d14b315818c1936c Mon, 23 Oct 2017 08:00:00 -0400 932 false When You're Consistently Good, You Can Even Beat up Your Customers Without Repercussions! [#15] United Airlines beat up a customer and the stock was more valuable than ever 30 days after the incident. No, Noah & Shawn aren't giving you permission to beat up your customers, but find out why it's far more valuable to be consistently good than it is to be haphazardly great.

]]> United Airlines beat up a customer and the stock was more valuable than ever 30 days after the incident. No, Noah & Shawn aren't giving you permission to beat up your customers, but find out why it's far more valuable to be consistently good than it is to be haphazardly great.

]]> Noah Fleming 0770914f71cccabb3e510e0dc681ed87 Mon, 16 Oct 2017 08:00:00 -0400 851 false Why We Hate This Referral Question So Much [#14] "How likely are you to refer us to a friend?" It's a question we've all seen, and some are probably using. Join Noah and Shawn as they talk about why this can backfire so heavily, and how you can do much, much better.

]]> "How likely are you to refer us to a friend?" It's a question we've all seen, and some are probably using. Join Noah and Shawn as they talk about why this can backfire so heavily, and how you can do much, much better.

]]> Noah Fleming 7047742352d78966e4a5f16dcae09323 Mon, 09 Oct 2017 08:00:00 -0400 943 false You Might as Well Burn Your Profits [#13] Often, the companies that are most certain that they need more leads, more marketing effectiveness, and more new clients are the ones who are overlooking the easiest source of new business of all - the incoming leads that just aren't being followed up on. Join Noah & Shawn for this discussion of why even a 95% success rate is still a massive failure.

]]> Often, the companies that are most certain that they need more leads, more marketing effectiveness, and more new clients are the ones who are overlooking the easiest source of new business of all - the incoming leads that just aren't being followed up on. Join Noah & Shawn for this discussion of why even a 95% success rate is still a massive failure.

]]> Noah Fleming ba46cae00d2b7fd3d8add673e534fc79 Mon, 02 Oct 2017 08:00:00 -0400 966 false Get Your People To Stop Learning and Start Doing [#12] The most comforting lie we tell ourselves is that we just need to learn more; to acquire new skills; to invest more in our teams, companies, and ourselves. Often, this comforting lie keeps us from doing the work needed to succeed.

]]> The most comforting lie we tell ourselves is that we just need to learn more; to acquire new skills; to invest more in our teams, companies, and ourselves. Often, this comforting lie keeps us from doing the work needed to succeed.

]]> Noah Fleming 78bdd6e15696d1dcc6622859e511fed1 Mon, 25 Sep 2017 08:30:00 -0400 961 false This Is Costing You Customers (And How To Fix It) [#11] If you're selling the sizzle and not the steak, then congratulations on time traveling from the 50s! We welcome you to the current century with better advice on how to market in a way that keeps your customers for more than one transaction.

]]> If you're selling the sizzle and not the steak, then congratulations on time traveling from the 50s! We welcome you to the current century with better advice on how to market in a way that keeps your customers for more than one transaction.

]]> Noah Fleming 573b385c4c460bdadbe9ae47d08ee573 Mon, 18 Sep 2017 09:32:10 -0400 1002 false Attitude as a Corporate Asset? [#10] It's easy to say "Success comes from a positive attitude!" It's much harder to know what the hell that means. Noah and Shawn dive deep to go beyond the platitudes and talk about practical, impactful ways to bring a better attitude to work and life.

]]> It's easy to say "Success comes from a positive attitude!" It's much harder to know what the hell that means. Noah and Shawn dive deep to go beyond the platitudes and talk about practical, impactful ways to bring a better attitude to work and life.

]]> Noah Fleming af54de606c7907bedbca901b05e89760 Mon, 11 Sep 2017 08:00:00 -0400 957 false If You Can't Explain It, You Don't Really Know It! [#9] Another topic that stirred passionate discussion and disagreement from readers - See if you agree with Noah & Shawn that if you can't explain how you perform your most valuable skills, then you're creating problems for your organization in the not too distant future!

]]> Another topic that stirred passionate discussion and disagreement from readers - See if you agree with Noah & Shawn that if you can't explain how you perform your most valuable skills, then you're creating problems for your organization in the not too distant future!

]]> Noah Fleming d874938472505043a506417713ca4958 Mon, 04 Sep 2017 08:00:00 -0400 996 false No, Your People Aren't Your Most Valuable Asset [#8] A lot of angry comments came in from the article we based this podcast on. Listen in to see why Shawn & Noah make the contentious case that no, your people are not your most valuable asset

]]> A lot of angry comments came in from the article we based this podcast on. Listen in to see why Shawn & Noah make the contentious case that no, your people are not your most valuable asset

]]> Noah Fleming 19b590ccf0dff57076c164281c58528a Mon, 28 Aug 2017 08:00:00 -0400 957 false Management By Butcher Knife [#7] You wouldn't cut off your fingers to make it easier to fit your hand into a pair of discount, off the shelf gloves - so why would you butcher your business processes & management style in order to fit into discount, off the shelf software? In this episode, Noah & Shawn the error businesses often make in trying to fit the business to something bright, shiny, and new versus what they actually need.

]]> You wouldn't cut off your fingers to make it easier to fit your hand into a pair of discount, off the shelf gloves - so why would you butcher your business processes & management style in order to fit into discount, off the shelf software? In this episode, Noah & Shawn the error businesses often make in trying to fit the business to something bright, shiny, and new versus what they actually need.

]]> Noah Fleming ba5d4c4405c0e7b7de6dd57df0c88eef Mon, 21 Aug 2017 08:00:00 -0400 733 false You Probably Need to Micromanage More [#6] "She's a micromanager! What a horrible boss!" Employees and employers everywhere shudder when they hear the word micromanagement. You wouldn't guess this could have a disastrous effect, but it does! Why? Because people forget to actually manage when they're worried they're overstepping their boundaries.

]]> "She's a micromanager! What a horrible boss!" Employees and employers everywhere shudder when they hear the word micromanagement. You wouldn't guess this could have a disastrous effect, but it does! Why? Because people forget to actually manage when they're worried they're overstepping their boundaries.

]]> Noah Fleming d3a50dd44ef9ddf273e80febeed834ad Mon, 14 Aug 2017 08:00:00 -0400 806 false Last Years Numbers Don't Matter [#5] You can't actually make your customers buy more. You CAN make it a lot easier for them to decide to buy. This subtle distinction is important enough to take up the whole of this lively conversation with Noah & Shawn.

]]> You can't actually make your customers buy more. You CAN make it a lot easier for them to decide to buy. This subtle distinction is important enough to take up the whole of this lively conversation with Noah & Shawn.

]]> Noah Fleming 3c249dac94197a000bc515b3d840dc1e Mon, 07 Aug 2017 08:00:00 -0400 841 false Success Isn't Sexy [#4] Success is rarely sexy. In this episode, Noah & Shawn share how to achieve lasting success when introducing initiatives with your team. Spoiler alert: The things that work best are boring and take discipline, not isolated bursts of genius.

]]> Success is rarely sexy. In this episode, Noah & Shawn share how to achieve lasting success when introducing initiatives with your team. Spoiler alert: The things that work best are boring and take discipline, not isolated bursts of genius.

]]> Noah Fleming fa2e97d21bedf7856a84aeb949c08a8c Mon, 31 Jul 2017 08:00:00 -0400 736 false Juggling Chainsaws on a Tightrope [#3] It's tempting to think that every situation is unique - after all, we're dealing with people (both our employees and our clients!). The truth of the matter is that we're not that special - there are very few truly surprising situations. Most catastrophes occur because of a lack of foresight and preparation.

]]> It's tempting to think that every situation is unique - after all, we're dealing with people (both our employees and our clients!). The truth of the matter is that we're not that special - there are very few truly surprising situations. Most catastrophes occur because of a lack of foresight and preparation.

]]> Noah Fleming cde32bf335f86403eb0b881bd6570e17 Mon, 24 Jul 2017 08:00:00 -0400 963 false Overcoming Change Fatigue With Your Employees [#2] You know it's being whispered in the halls after you announce any chance. "If we can just wait this out for a couple of months, they'll forget about it and we can get back to work." Here's how to make change last.

]]> You know it's being whispered in the halls after you announce any chance. "If we can just wait this out for a couple of months, they'll forget about it and we can get back to work." Here's how to make change last.

]]> Noah Fleming 1c96b9a138f3430bfcf8ceeae8250139 Mon, 17 Jul 2017 08:00:00 -0400 744 false Better Processes, Higher Profits. It's that simple. [#1] In this episode, Noah & Shawn share one of the most common mistakes they see in client companies large and small. Pay attention! It could be stealing millions to your bottom line.

]]> In this episode, Noah & Shawn share one of the most common mistakes they see in client companies large and small. Pay attention! It could be stealing millions to your bottom line.

]]> Noah Fleming 05de237893a6e07b07fa97e33590833f Mon, 10 Jul 2017 17:38:27 -0400 893 Marketing,experience,Business,sales,customer,growth false