Screen Wars Sat, 13 Jun 2026 22:53:50 -0400 https://crossscreenmedia.podbean.com en © 2026 Screen Wars yes 8ee267bc-68ff-529d-ac0d-8358685a905d Michael Beach episodic false Learn from the experts on the latest developments, trends, and challenges across the Convergent TV Space!Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

]]> Buzzsprout (https://www.buzzsprout.com) Michael Beach https://storage.buzzsprout.com/5yzziq22ua779hdj7val65qpqyr0?.jpg Screen Wars https://crossscreenmedia.podbean.com 51. Needham & Company’s Laura Martin on the Keys to Value In the TV Market 51. Needham & Company’s Laura Martin on the Keys to Value In the TV Market Laura Martin, Senior Entertainment & Internet Analyst at Needham & Company, joins Michael Beach to discuss the latest bull and bear cases in the TV sector and how networks are balancing profitability with the shift towards streaming. 

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]]> Laura Martin, Senior Entertainment & Internet Analyst at Needham & Company, joins Michael Beach to discuss the latest bull and bear cases in the TV sector and how networks are balancing profitability with the shift towards streaming. 

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]]> crossscreenmedia crossscreenmedia.podbean.com/7f4134c7-4d89-39d3-9078-424c3f8e2f26 Wed, 30 Aug 2023 15:23:45 -0400 1351 52 false 50. Streaming Evolution: Loop Media’s Bob Gruters on Bringing TV Everywhere 50. Streaming Evolution: Loop Media’s Bob Gruters on Bringing TV Everywhere Bob Gruters, Chief Revenue Officer of Loop Media, joins Michael Beach to discuss the massive upside of streaming and impact of contextual relevancy for retailers, their customers, and their advertising partners.

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]]> Bob Gruters, Chief Revenue Officer of Loop Media, joins Michael Beach to discuss the massive upside of streaming and impact of contextual relevancy for retailers, their customers, and their advertising partners.

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]]> crossscreenmedia crossscreenmedia.podbean.com/30f12323-1414-3cc3-a265-8078371de213 Wed, 23 Aug 2023 15:46:52 -0400 1174 51 false 49. IRIS.TV’s Field Garthwaite on the Power of Contextual Targeting 49. IRIS.TV’s Field Garthwaite on the Power of Contextual Targeting Field Garthwaite, Co-Founder, and CEO of IRIS.TV, joins Michael Beach to discuss the power of contextual targeting, and how publishers with high value inventory can use video-level data to improve performance and justify higher CPMs.

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]]> Field Garthwaite, Co-Founder, and CEO of IRIS.TV, joins Michael Beach to discuss the power of contextual targeting, and how publishers with high value inventory can use video-level data to improve performance and justify higher CPMs.

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]]> crossscreenmedia crossscreenmedia.podbean.com/4b8a6ba8-b167-3e40-89dd-28444ec068e0 Wed, 09 Aug 2023 15:00:00 -0400 2107 50 false 48. Dallas Lawrence on The Future of Free Ad-Supported TV 48. Dallas Lawrence on The Future of Free Ad-Supported TV Dallas Lawrence, Chief Strategy Officer of Telly, joins Michael Beach to discuss an innovative new offering in the free, ad-supported TV (FAST) space and the optimal value exchange between media companies, device manufacturers, and consumers.

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]]> Dallas Lawrence, Chief Strategy Officer of Telly, joins Michael Beach to discuss an innovative new offering in the free, ad-supported TV (FAST) space and the optimal value exchange between media companies, device manufacturers, and consumers.

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]]> crossscreenmedia crossscreenmedia.podbean.com/528fd173-370a-301f-9195-579f1b3c5004 Wed, 02 Aug 2023 13:42:57 -0400 1346 49 false 47. Decoding the Streaming Landscape: Insights from the Entertainment Strategy Guy 47. Decoding the Streaming Landscape: Insights from the Entertainment Strategy Guy In this unique episode, Michael Beach is joined by the anonymous industry insider known as Entertainment Strategy Guy (ESG) to discuss how algorithms dictate streaming viewership, the evolution of streaming economics, and what content spend may look like going forward. 

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]]> In this unique episode, Michael Beach is joined by the anonymous industry insider known as Entertainment Strategy Guy (ESG) to discuss how algorithms dictate streaming viewership, the evolution of streaming economics, and what content spend may look like going forward. 

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]]> crossscreenmedia crossscreenmedia.podbean.com/2ef74b69-2038-3dd0-b69e-b038eaf2d9b7 Thu, 20 Jul 2023 12:02:25 -0400 2415 48 false 46. CIMM’s Jon Watts on The Measurement Dilemma 46. CIMM’s Jon Watts on The Measurement Dilemma Jon Watts, Managing Director of CIMM joins Michael Beach to discuss the evolving TV and streaming landscape, measurement complexities, and potential measurement advancements through emerging technologies.

 

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]]> Jon Watts, Managing Director of CIMM joins Michael Beach to discuss the evolving TV and streaming landscape, measurement complexities, and potential measurement advancements through emerging technologies.

 

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]]> crossscreenmedia crossscreenmedia.podbean.com/92f602a6-9ebf-33b6-bc2d-1eb5958ed962 Wed, 28 Jun 2023 15:31:36 -0400 2237 46 false 45. Frost Prioleau on Empowering Local Businesses with CTV 45. Frost Prioleau on Empowering Local Businesses with CTV Frost Prioleau, CEO of Simpli.fi, joins Michael Beach to discuss the unique needs of local advertisers, the convergence of performance and branding in CTV, and the challenges of optimizing creative delivery and measurement.

 

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]]> Frost Prioleau, CEO of Simpli.fi, joins Michael Beach to discuss the unique needs of local advertisers, the convergence of performance and branding in CTV, and the challenges of optimizing creative delivery and measurement.

 

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]]> crossscreenmedia crossscreenmedia.podbean.com/2e4854b7-895b-3634-8709-6f8ac20bf9e0 Wed, 07 Jun 2023 14:59:21 -0400 1194 45 false 44. Chris Wilson on Decoding Cross-Platform Video Measurement 44. Chris Wilson on Decoding Cross-Platform Video Measurement Chris Wilson, CEO of HyphaMetrics, joins Michael Beach to discuss the need for a fresh approach in video measurement. They discuss the hurdles of local cross-platform planning, the implications of walled gardens, and the complexities surrounding fragmented media consumption.

 

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]]> Chris Wilson, CEO of HyphaMetrics, joins Michael Beach to discuss the need for a fresh approach in video measurement. They discuss the hurdles of local cross-platform planning, the implications of walled gardens, and the complexities surrounding fragmented media consumption.

 

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]]> crossscreenmedia crossscreenmedia.podbean.com/fa7530fd-574a-3e27-a4e8-312974b2e02f Wed, 17 May 2023 16:35:24 -0400 1429 44 false 43. Michael Bologna on Unlocking the Power of CTV Advertising 43. Michael Bologna on Unlocking the Power of CTV Advertising Michael Bologna, Chief Accelerator of BrightLine, joins Michael Beach to discuss the challenges and opportunities in the connected TV advertising space, the importance of ad personalization, and the role of data in CTV advertising.

 

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]]> Michael Bologna, Chief Accelerator of BrightLine, joins Michael Beach to discuss the challenges and opportunities in the connected TV advertising space, the importance of ad personalization, and the role of data in CTV advertising.

 

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]]> crossscreenmedia crossscreenmedia.podbean.com/66be2262-505a-38e5-be64-21572e8eedc9 Thu, 04 May 2023 16:08:54 -0400 1903 43 false 42. Steve Lanzano on TV Advertising in the Streaming Era 42. Steve Lanzano on TV Advertising in the Streaming Era Steve Lanzano, President & CEO of TVB, joins Michael Beach to discuss the impact of streaming services on traditional television networks, the trend towards original content, and the importance of innovation to stay competitive.

 

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]]> Steve Lanzano, President & CEO of TVB, joins Michael Beach to discuss the impact of streaming services on traditional television networks, the trend towards original content, and the importance of innovation to stay competitive.

 

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]]> crossscreenmedia crossscreenmedia.podbean.com/6a556a7f-80e9-36bb-9225-76e81f05197b Wed, 19 Apr 2023 16:45:05 -0400 1571 42 false 41. Brian Wieser on the Dynamics of Media Buying 41. Brian Wieser on the Dynamics of Media Buying Brian Wieser, Principal of Madison and Wall, joins Michael Beach to discuss the challenges of regional allocation for national brands and the importance of focusing on value over cost in the video ad industry.

 

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]]> Brian Wieser, Principal of Madison and Wall, joins Michael Beach to discuss the challenges of regional allocation for national brands and the importance of focusing on value over cost in the video ad industry.

 

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]]> crossscreenmedia crossscreenmedia.podbean.com/c44d49c2-8cda-318f-81b7-3b1342ec0de9 Wed, 12 Apr 2023 17:14:04 -0400 1972 41 false 40. Mike Shields on the Evolution of CTV 40. Mike Shields on the Evolution of CTV Mike Shields, CEO of Shields Strategic Consulting, joins Michael Beach to discuss the convergence of digital and linear advertising, the difficulties in delivering targeted ads, and the challenges surrounding ad frequency.

 

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]]> Mike Shields, CEO of Shields Strategic Consulting, joins Michael Beach to discuss the convergence of digital and linear advertising, the difficulties in delivering targeted ads, and the challenges surrounding ad frequency.

 

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]]> crossscreenmedia crossscreenmedia.podbean.com/c06eb239-a320-39cd-bd19-3a6805f5d86c Wed, 05 Apr 2023 16:17:05 -0400 1410 40 false 39. datafuelX’s Howard Shimmel on Next Steps for Cross-Platform Measurement 39. datafuelX’s Howard Shimmel on Next Steps for Cross-Platform Measurement Howard Shimmel, Chief Strategist at datafuelX, shares the challenges of measuring video across different platforms, the role of data and analytics in the industry, and the importance of a reliable and accurate panel for measurement.

 

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]]> Howard Shimmel, Chief Strategist at datafuelX, shares the challenges of measuring video across different platforms, the role of data and analytics in the industry, and the importance of a reliable and accurate panel for measurement.

 

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]]> crossscreenmedia crossscreenmedia.podbean.com/26c2af3c-2000-38ff-86e0-38d1e6f7d35e Thu, 23 Mar 2023 16:02:12 -0400 1529 39 false 38. The Herald Group’s Todd Van Etten on Optimizing Media for Maximum Impact 38. The Herald Group’s Todd Van Etten on Optimizing Media for Maximum Impact Todd Van Etten, Chief Digital Strategist at Herald Group, shares the need for better tools to manage advertising campaigns and optimize media mix for maximum impact and provides insights into the challenges and opportunities of digital marketing in today's rapidly changing media landscape.

 

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]]> Todd Van Etten, Chief Digital Strategist at Herald Group, shares the need for better tools to manage advertising campaigns and optimize media mix for maximum impact and provides insights into the challenges and opportunities of digital marketing in today's rapidly changing media landscape.

 

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]]> crossscreenmedia crossscreenmedia.podbean.com/a9affbf3-7d77-36c3-9d2a-a636c51306ce Fri, 17 Mar 2023 02:15:44 -0400 1616 38 false 37. Camelot CEO Sam Bloom on “De-averaging” Data for Better Targeting 37. Camelot CEO Sam Bloom on “De-averaging” Data for Better Targeting Sam Bloom, the CEO of Camelot Strategic Marketing and Media, discusses the impact of the pandemic on the advertising industry, the importance of agencies’ expertise in various disciplines, the complexities of delivery and measurement, and the need for simplification in the localized CTV world.

 

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]]> Sam Bloom, the CEO of Camelot Strategic Marketing and Media, discusses the impact of the pandemic on the advertising industry, the importance of agencies’ expertise in various disciplines, the complexities of delivery and measurement, and the need for simplification in the localized CTV world.

 

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]]> crossscreenmedia crossscreenmedia.podbean.com/97d5029a-c16b-3eb8-b4c3-a41c4c133d2e Wed, 01 Mar 2023 17:22:14 -0500 2030 37 false 36. Matrix Solution’s Brenda Hetrick on Connecting Buyers and Sellers in a Fragmented Market 36. Matrix Solution’s Brenda Hetrick on Connecting Buyers and Sellers in a Fragmented Market Brenda Hetrick, President of Matrix Solutions, joins Cross Screen Media CEO Michael Beach to share the challenges facing media sellers in a convergent TV environment and how technology can bridge the gap for buyers and sellers.

 

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]]> Brenda Hetrick, President of Matrix Solutions, joins Cross Screen Media CEO Michael Beach to share the challenges facing media sellers in a convergent TV environment and how technology can bridge the gap for buyers and sellers.

 

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]]> crossscreenmedia crossscreenmedia.podbean.com/c3ced699-a48b-31d1-bbc6-788d5e0503fc Fri, 17 Feb 2023 13:11:27 -0500 1538 36 false 35. Madhive’s Joe Marino on TV Sellers’ Transition to Digital Video 35. Madhive’s Joe Marino on TV Sellers’ Transition to Digital Video Joe Marino, Senior Vice President of Strategic Account Sales at Madhive, joins Cross Screen Media CEO Michael Beach to share his thoughts on the evolution of TV buying, the shift into buying digital video, and the challenges sellers face in this new environment.

 

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]]> Joe Marino, Senior Vice President of Strategic Account Sales at Madhive, joins Cross Screen Media CEO Michael Beach to share his thoughts on the evolution of TV buying, the shift into buying digital video, and the challenges sellers face in this new environment.

 

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]]> crossscreenmedia crossscreenmedia.podbean.com/8c2d0659-df07-3d84-bdbc-365d11a656e0 Wed, 08 Feb 2023 14:54:30 -0500 1449 35 false 34. AdImpact CEO Kyle Roberts on What Marketers Can Learn From Political Advertising 34. AdImpact CEO Kyle Roberts on What Marketers Can Learn From Political Advertising Kyle Roberts, CEO at AdImpact, joins Cross Screen Media CEO Michael Beach to share his thoughts on what advertisers across industries can learn from political advertising and how local advertising is reshaping the entire landscape.

 

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]]> Kyle Roberts, CEO at AdImpact, joins Cross Screen Media CEO Michael Beach to share his thoughts on what advertisers across industries can learn from political advertising and how local advertising is reshaping the entire landscape.

 

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]]> crossscreenmedia crossscreenmedia.podbean.com/cc71a610-35e0-394b-a9c6-712848cbbff4 Wed, 01 Feb 2023 16:50:37 -0500 1804 34 false 33. Julia Alexander on the Impact of Ad-Supported Streaming 33. Julia Alexander on the Impact of Ad-Supported Streaming Julia Alexander, Director of Strategy at Parrot Analytics, joins Cross Screen Media CEO Michael Beach to share her thoughts on the upside of ad-supported streaming and the economics of content production and unscripted programming.

 

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]]> Julia Alexander, Director of Strategy at Parrot Analytics, joins Cross Screen Media CEO Michael Beach to share her thoughts on the upside of ad-supported streaming and the economics of content production and unscripted programming.

 

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]]> crossscreenmedia crossscreenmedia.podbean.com/afcc923d-c92b-33d5-9c29-d03fe02eff88 Wed, 13 Jul 2022 20:34:00 -0400 3217 33 false 32. Hollywood Reporter’s Alex Weprin on the Future of Ads in Streaming 32. Hollywood Reporter’s Alex Weprin on the Future of Ads in Streaming Alex Weprin, Media Reporter at The Hollywood Reporter, joins Cross Screen Media CEO Michael Beach to share his thoughts on the state of streaming, ad implementation strategies across platforms, and the latest on regional sports networks.

 

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]]> Alex Weprin, Media Reporter at The Hollywood Reporter, joins Cross Screen Media CEO Michael Beach to share his thoughts on the state of streaming, ad implementation strategies across platforms, and the latest on regional sports networks.

 

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]]> crossscreenmedia crossscreenmedia.podbean.com/41270da6-1eb4-34d6-9747-987f2c088092 Wed, 06 Jul 2022 17:52:06 -0400 1527 32 false 31. Yahoo’s Mallory Armstrong on the Keys to Cross Screen Measurement 31. Yahoo’s Mallory Armstrong on the Keys to Cross Screen Measurement Mallory Armstrong, Yahoo's Head of Global TV Data Strategy, joins Cross Screen Media CEO Michael Beach to share her insights on the future of media buying and the current challenges and opportunities in cross screen measurement.

 

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]]> Mallory Armstrong, Yahoo's Head of Global TV Data Strategy, joins Cross Screen Media CEO Michael Beach to share her insights on the future of media buying and the current challenges and opportunities in cross screen measurement.

 

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]]> crossscreenmedia crossscreenmedia.podbean.com/b9c5a806-eefd-380e-a69f-34af847384af Wed, 25 May 2022 19:46:16 -0400 1748 31 false 30. Rich Greenfield on Streaming’s Road Ahead 30. Rich Greenfield on Streaming’s Road Ahead Rich Greenfield, Partner and Media and Technology Analyst at LightShed Partners, joins Cross Screen Media CEO Michael Beach to share the bull/bear case for companies like Netflix, Roku, Disney, and Comcast, the future of news, and the challenges of launching an ad-supported streaming offering from scratch.

 

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]]> Rich Greenfield, Partner and Media and Technology Analyst at LightShed Partners, joins Cross Screen Media CEO Michael Beach to share the bull/bear case for companies like Netflix, Roku, Disney, and Comcast, the future of news, and the challenges of launching an ad-supported streaming offering from scratch.

 

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]]> crossscreenmedia crossscreenmedia.podbean.com/d7914f19-fbd6-32f0-8eeb-861c46f02665 Wed, 18 May 2022 21:51:35 -0400 2245 30 false 29. Ashwini Karandikar on Data-Driven Decision Making 29. Ashwini Karandikar on Data-Driven Decision Making Ashwini Karandikar, EVP Media, Tech & Data at The 4A’s, joins Cross Screen Media CEO Michael Beach to share the importance of cross-channel measurement at the local level and data-driven decision-making for marketers and agencies.

 

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]]> Ashwini Karandikar, EVP Media, Tech & Data at The 4A’s, joins Cross Screen Media CEO Michael Beach to share the importance of cross-channel measurement at the local level and data-driven decision-making for marketers and agencies.

 

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]]> crossscreenmedia crossscreenmedia.podbean.com/c1a3e800-05d1-3734-b442-83ab339d702b Wed, 11 May 2022 18:51:36 -0400 2744 29 false 28. Mark Zgutowicz on Success Drivers in the Video Ad Market 28. Mark Zgutowicz on Success Drivers in the Video Ad Market Mark Zgutovic, a Senior Research Analyst at The Benchmark Company, joins Cross Screen Media CEO Michael Beach to discuss how short-form content videos are pulling ad dollars from mainstream players and the future of ID and privacy in the Connected TV space.

 

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]]> Mark Zgutovic, a Senior Research Analyst at The Benchmark Company, joins Cross Screen Media CEO Michael Beach to discuss how short-form content videos are pulling ad dollars from mainstream players and the future of ID and privacy in the Connected TV space.

 

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]]> crossscreenmedia crossscreenmedia.podbean.com/c02c165d-0c15-3e88-aa2d-735dba4161cc Wed, 04 May 2022 16:00:00 -0400 1555 28 false 27. HyphaMetrics CEO Joanna Drews on TV Measurement and the Oracle of Truth 27. HyphaMetrics CEO Joanna Drews on TV Measurement and the Oracle of Truth Joanna Drews, Cofounder and CEO HyphaMetrics, joins Cross Screen Media CEO Michael Beach to share her thoughts on using next-generation technologies to close the gap in cross-screen measurement and how zero-party data could re-shape the video ad landscape.

 

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]]> Joanna Drews, Cofounder and CEO HyphaMetrics, joins Cross Screen Media CEO Michael Beach to share her thoughts on using next-generation technologies to close the gap in cross-screen measurement and how zero-party data could re-shape the video ad landscape.

 

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]]> crossscreenmedia crossscreenmedia.podbean.com/91c35dfb-cbc2-3b9e-9e4f-fd9c8c5fae0b Wed, 27 Apr 2022 17:07:09 -0400 1297 27 false 26. Gordon Borrell on the New ‘Prime Time’ 26. Gordon Borrell on the New ‘Prime Time’ Gordon Borrell, CEO of Borrell Associates, joins Cross Screen Media CEO Michael Beach to share his thoughts on disruptors, planning with granularity, challenges facing local marketers today, and the new prime time.

 

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]]> Gordon Borrell, CEO of Borrell Associates, joins Cross Screen Media CEO Michael Beach to share his thoughts on disruptors, planning with granularity, challenges facing local marketers today, and the new prime time.

 

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]]> crossscreenmedia crossscreenmedia.podbean.com/50e78440-b9b1-3ffb-a700-d67c0a4f0290 Wed, 20 Apr 2022 15:04:30 -0400 2043 26 false 25. Crackle Plus President Philippe Guelton on Constructing a Strong Distribution Network 25. Crackle Plus President Philippe Guelton on Constructing a Strong Distribution Network Philippe Guelton, President at Crackle Plus and head of VOD Networks at Chicken Soup for the Soul Entertainment, joins Cross Screen Media CEO Michael Beach to share how he transformed an AVOD platform into a mass distribution network that works with partners as well as competitors. Learn about Crackle's rise and how they continue to garner loyalty in a crowded space.

 

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]]> Philippe Guelton, President at Crackle Plus and head of VOD Networks at Chicken Soup for the Soul Entertainment, joins Cross Screen Media CEO Michael Beach to share how he transformed an AVOD platform into a mass distribution network that works with partners as well as competitors. Learn about Crackle's rise and how they continue to garner loyalty in a crowded space.

 

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]]> crossscreenmedia crossscreenmedia.podbean.com/2943d786-313f-358a-a3c3-aa38a0cf954e Wed, 13 Apr 2022 17:38:48 -0400 1699 25 false 24. Troy Young on Lean Media Companies and the Shift Towards Creator Models (Part 2) 24. Troy Young on Lean Media Companies and the Shift Towards Creator Models (Part 2) Troy Young, former Global President of Hearst Magazines, and current CEO of New Co, joins Cross Screen Media CEO Michael Beach in a wide-ranging conversation on topics including the implications of Web3 and blockchain across industries, in part two of our latest Screen Wars Thought Leader Interview.

 

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]]> Troy Young, former Global President of Hearst Magazines, and current CEO of New Co, joins Cross Screen Media CEO Michael Beach in a wide-ranging conversation on topics including the implications of Web3 and blockchain across industries, in part two of our latest Screen Wars Thought Leader Interview.

 

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]]> crossscreenmedia crossscreenmedia.podbean.com/43cbd26d-beec-3912-949a-aa6e385bbfe4 Wed, 06 Apr 2022 22:33:20 -0400 1434 24 false 23. Troy Young on Lean Media Companies and the Shift Towards Creator Models (Part 1) 23. Troy Young on Lean Media Companies and the Shift Towards Creator Models (Part 1) Troy Young, former Global President of Hearst Magazines, and current CEO of New Co, joins Cross Screen Media CEO Michael Beach in a wide-ranging conversation on topics including a ‘leaner’ approach to building media organizations, in part one of our latest Screen Wars Thought Leader Interview.

 

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]]> Troy Young, former Global President of Hearst Magazines, and current CEO of New Co, joins Cross Screen Media CEO Michael Beach in a wide-ranging conversation on topics including a ‘leaner’ approach to building media organizations, in part one of our latest Screen Wars Thought Leader Interview.

 

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]]> crossscreenmedia crossscreenmedia.podbean.com/1655f2b1-905a-3a17-8486-244dbecae369 Wed, 30 Mar 2022 19:37:31 -0400 2180 23 false 22. SafeGraph CEO Auren Hoffman on Building a Better Business 22. SafeGraph CEO Auren Hoffman on Building a Better Business Auren Hoffman, CEO and Chief Historian of SafeGraph, joins Cross Screen Media CEO Michael Beach to share his business growth principles and thoughts on the critical investments you need to build a successful company in our latest Screen Wars Thought Leader Interview.

 

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]]> Auren Hoffman, CEO and Chief Historian of SafeGraph, joins Cross Screen Media CEO Michael Beach to share his business growth principles and thoughts on the critical investments you need to build a successful company in our latest Screen Wars Thought Leader Interview.

 

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]]> crossscreenmedia crossscreenmedia.podbean.com/58d01c4c-8d68-3b2d-ac7f-234f0ebe56ed Wed, 23 Mar 2022 16:20:56 -0400 1579 22 false 21. Addictive Founder Simon Andrews on the Future of Agencies 21. Addictive Founder Simon Andrews on the Future of Agencies Simon Andrews, Founder of Addictive, joins Cross Screen Media CEO Michael Beach to share his thoughts on what the agency of the future looks like and how marketers can benefit from the intersection of mobile and commerce in our latest Screen Wars Thought Leader Interview.

 

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]]> Simon Andrews, Founder of Addictive, joins Cross Screen Media CEO Michael Beach to share his thoughts on what the agency of the future looks like and how marketers can benefit from the intersection of mobile and commerce in our latest Screen Wars Thought Leader Interview.

 

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]]> crossscreenmedia crossscreenmedia.podbean.com/e3facb62-84d3-3858-9863-d4b1edae3194 Tue, 22 Jun 2021 21:00:00 -0400 1171 21 false 20. Extreme Reach CEO Tim Conley On The Importance of Experimentation In Advertising 20. Extreme Reach CEO Tim Conley On The Importance of Experimentation In Advertising Tim Conley, CEO of Extreme Reach, joins Cross Screen Media CEO Michael Beach to share his thoughts on the impact of media fragmentation and the importance of experimentation in advertising including channel, length, and functionality, in our latest Screen Wars Thought Leader Interview.

 

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]]> Tim Conley, CEO of Extreme Reach, joins Cross Screen Media CEO Michael Beach to share his thoughts on the impact of media fragmentation and the importance of experimentation in advertising including channel, length, and functionality, in our latest Screen Wars Thought Leader Interview.

 

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]]> crossscreenmedia crossscreenmedia.podbean.com/56dab5d7-5845-3806-834b-09c64287fc0f Wed, 09 Jun 2021 20:02:58 -0400 1070 20 false 19. Effectv’s James Rooke On The Framework For Succeeding In A Cross-Screen World 19. Effectv’s James Rooke On The Framework For Succeeding In A Cross-Screen World James Rooke, General Manager of Effectv, joins Cross Screen Media CEO Michael Beach to share his thoughts on topics including how the industry should be approaching proof of performance, breaking down the silos between linear and digital, and the future of addressable TV, in our latest Screen Wars Thought Leader Interview.

 

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]]> James Rooke, General Manager of Effectv, joins Cross Screen Media CEO Michael Beach to share his thoughts on topics including how the industry should be approaching proof of performance, breaking down the silos between linear and digital, and the future of addressable TV, in our latest Screen Wars Thought Leader Interview.

 

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]]> crossscreenmedia crossscreenmedia.podbean.com/d6dc858c-862d-3047-a3de-787f7534826c Wed, 02 Jun 2021 18:00:13 -0400 2523 19 false 18. DoubleVerify CEO Mark Zagorski on The Future of Video Ad Measurement 18. DoubleVerify CEO Mark Zagorski on The Future of Video Ad Measurement Mark Zagorski, CEO of DoubleVerify, joins Cross Screen Media CEO Michael Beach to share his insights on the future of video ad effectiveness and fraud prevention in the midst of the shifting consumer landscape, in our latest Screen Wars Thought Leader Interview.

 

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]]> Mark Zagorski, CEO of DoubleVerify, joins Cross Screen Media CEO Michael Beach to share his insights on the future of video ad effectiveness and fraud prevention in the midst of the shifting consumer landscape, in our latest Screen Wars Thought Leader Interview.

 

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]]> crossscreenmedia crossscreenmedia.podbean.com/82ce1039-deeb-3deb-92c3-eee9463ee1b8 Wed, 26 May 2021 20:03:37 -0400 1663 18 false 17. Neustar’s Michael Schoen on the Future of Identity 17. Neustar’s Michael Schoen on the Future of Identity Michael Schoen, SVP and GM of Marketing Solutions at Neustar, joins Cross Screen Media CEO Michael Beach to share his thoughts on what the future of identity looks like as consumer privacy continues to evolve, and how attribution will transform the video advertising industry, in our latest Screen Wars Thought Leader Interview.

 

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]]> Michael Schoen, SVP and GM of Marketing Solutions at Neustar, joins Cross Screen Media CEO Michael Beach to share his thoughts on what the future of identity looks like as consumer privacy continues to evolve, and how attribution will transform the video advertising industry, in our latest Screen Wars Thought Leader Interview.

 

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]]> crossscreenmedia crossscreenmedia.podbean.com/9c1f99ab-f6d4-3b90-ad71-c4786bb26bea Wed, 05 May 2021 18:06:02 -0400 1416 17 false 16. Roku’s Louqman Parampath on the Future of Connected TV 16. Roku’s Louqman Parampath on the Future of Connected TV Louqman Parampath, VP, Product Management, Advertising at Roku, joins Cross Screen Media CEO Michael Beach to share his insights on what the future of Connected TV looks like after experiencing tremendous growth in 2020. Louqman also shares details on Roku’s deal to acquire Nielsen’s Advanced Video Advertising as well as its acquisition of Quibi’s content library in our latest Screen Wars Thought Leader Interview.

 

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]]> Louqman Parampath, VP, Product Management, Advertising at Roku, joins Cross Screen Media CEO Michael Beach to share his insights on what the future of Connected TV looks like after experiencing tremendous growth in 2020. Louqman also shares details on Roku’s deal to acquire Nielsen’s Advanced Video Advertising as well as its acquisition of Quibi’s content library in our latest Screen Wars Thought Leader Interview.

 

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]]> crossscreenmedia crossscreenmedia.podbean.com/55ae3744-8ceb-3669-b295-d71eadeb7049 Wed, 28 Apr 2021 18:06:36 -0400 1416 16 false 15. Observer’s Senior Entertainment Reporter Brandon Katz on Streaming Strategy and the Future of Movies 15. Observer’s Senior Entertainment Reporter Brandon Katz on Streaming Strategy and the Future of Movies Brandon Katz, Senior Entertainment Reporter at Observer, joins Cross Screen Media CEO Michael Beach to share his insights on the strategies that are determining streaming success, where new entrants like Paramount+ have room to grow, and what the future of movie consumption looks like when theaters reopen in our latest Screen Wars Thought Leader Interview.

 

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]]> Brandon Katz, Senior Entertainment Reporter at Observer, joins Cross Screen Media CEO Michael Beach to share his insights on the strategies that are determining streaming success, where new entrants like Paramount+ have room to grow, and what the future of movie consumption looks like when theaters reopen in our latest Screen Wars Thought Leader Interview.

 

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]]> crossscreenmedia crossscreenmedia.podbean.com/8c4b8b7d-9657-3f1c-9ce7-2f7e825bfbf8 Wed, 07 Apr 2021 18:17:20 -0400 1277 15 false 14. Publicis Groupe’s Senior Advisor Rishad Tobaccowala Shares Thoughts on ”The Great Re-Invention” 14. Publicis Groupe’s Senior Advisor Rishad Tobaccowala Shares Thoughts on ”The Great Re-Invention” Rishad Tobaccowala, Senior Advisor to Publicis Groupe, joins Cross Screen Media CEO Michael Beach to shares his thoughts on "The Great Re-Invention" and how organizations can thrive in the digital age in our latest Screen Wars Thought Leader Interview.

 

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]]> Rishad Tobaccowala, Senior Advisor to Publicis Groupe, joins Cross Screen Media CEO Michael Beach to shares his thoughts on "The Great Re-Invention" and how organizations can thrive in the digital age in our latest Screen Wars Thought Leader Interview.

 

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]]> crossscreenmedia crossscreenmedia.podbean.com/f9df7f5a-0d95-3228-a5e4-8d9920b9aa42 Wed, 31 Mar 2021 17:00:13 -0400 2985 14 false 13. PARQOR’s Founder Andrew Rosen On Streaming, Genre Wars, and “Coopetition” 13. PARQOR’s Founder Andrew Rosen On Streaming, Genre Wars, and “Coopetition” Andrew Rosen, PARQOR’s Founder, joins Cross Screen Media CEO Michael Beach to shares his insights on how the genre wars and “coopetition” are affecting advertising and streaming today in our latest Screen Wars Thought Leader Interview.

 

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]]> Andrew Rosen, PARQOR’s Founder, joins Cross Screen Media CEO Michael Beach to shares his insights on how the genre wars and “coopetition” are affecting advertising and streaming today in our latest Screen Wars Thought Leader Interview.

 

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]]> crossscreenmedia crossscreenmedia.podbean.com/8b62aa0c-8f10-3c9a-a353-45609599dc86 Wed, 17 Mar 2021 18:06:49 -0400 3841 13 false 12. CIMM’s CEO Jane Clarke on the Building Blocks of Cross-Media Measurement 12. CIMM’s CEO Jane Clarke on the Building Blocks of Cross-Media Measurement Jane Clarke, CIMM's (Coalition for Innovative Media Measurement) CEO and Managing Director, joins Cross Screen Media CEO Michael Beach to shares her thoughts on the building blocks of cross-media measurement and how the emergence of first-party data is affecting media measurement in our latest Screen Wars Thought Leader Interview.

 

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]]> Jane Clarke, CIMM's (Coalition for Innovative Media Measurement) CEO and Managing Director, joins Cross Screen Media CEO Michael Beach to shares her thoughts on the building blocks of cross-media measurement and how the emergence of first-party data is affecting media measurement in our latest Screen Wars Thought Leader Interview.

 

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]]> crossscreenmedia crossscreenmedia.podbean.com/c0f4a565-0cd4-3b8e-a120-3e8f6894d1dd Wed, 10 Mar 2021 18:00:00 -0500 1820 12 false 11. Snap’s Head of US Enterprise Sales Luke Kallis Discusses Innovation Across AR And Targeted Advertising 11. Snap’s Head of US Enterprise Sales Luke Kallis Discusses Innovation Across AR And Targeted Advertising Luke Kallis, Snap Inc. VP, Head of Enterprise US Sales, joins Cross Screen Media CEO Michael Beach to shares how Snap is innovating across augmented reality, online video, and targeted advertising in our latest Screen Wars Thought Leader Interview.

 

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]]> Luke Kallis, Snap Inc. VP, Head of Enterprise US Sales, joins Cross Screen Media CEO Michael Beach to shares how Snap is innovating across augmented reality, online video, and targeted advertising in our latest Screen Wars Thought Leader Interview.

 

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]]> crossscreenmedia crossscreenmedia.podbean.com/0c2e6674-cced-3d66-9016-f3c3d56cedc2 Wed, 03 Mar 2021 18:01:00 -0500 1417 11 false 10. Amplified Intelligence’s CEO Professor Karen Nelson-Field Shares The Future Of Media Measurement 10. Amplified Intelligence’s CEO Professor Karen Nelson-Field Shares The Future Of Media Measurement Professor Karen Nelson-Field, Amplified Intelligence's Founder and CEO, joins Cross Screen Media CEO Michael Beach to shares her expertise on the "Attention Economy" and its effects on measuring media today in our latest Screen Wars Thought Leader Interview.

 

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]]> Professor Karen Nelson-Field, Amplified Intelligence's Founder and CEO, joins Cross Screen Media CEO Michael Beach to shares her expertise on the "Attention Economy" and its effects on measuring media today in our latest Screen Wars Thought Leader Interview.

 

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]]> crossscreenmedia crossscreenmedia.podbean.com/6085ab4f-7915-3021-81a1-1bf8ae1ca29b Wed, 24 Feb 2021 11:07:00 -0500 1892 10 false 9. Matter More Media CEO Tracey Scheppach Shares How Addressable TV Is Reshaping the Industry 9. Matter More Media CEO Tracey Scheppach Shares How Addressable TV Is Reshaping the Industry Tracey Scheppach, Matter More Media’s CEO, joins Cross Screen Media CEO Michael Beach to share her insights on Addressable TV and how it is reshaping the future of the industry in our latest Screen Wars Thought Leader Interview.

 

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]]> Tracey Scheppach, Matter More Media’s CEO, joins Cross Screen Media CEO Michael Beach to share her insights on Addressable TV and how it is reshaping the future of the industry in our latest Screen Wars Thought Leader Interview.

 

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]]> crossscreenmedia crossscreenmedia.podbean.com/b25ffa5a-24ed-3146-aff1-2c4363f432b9 Tue, 17 Nov 2020 11:06:00 -0500 1656 9 false 8. Roku’s Head of Ad Marketing Jordan Rost On Blurring the Line Between Traditional and Streaming TV 8. Roku’s Head of Ad Marketing Jordan Rost On Blurring the Line Between Traditional and Streaming TV Jordan Rost, Roku’s Head of Ad Marketing, joins Cross Screen Media CEO Michael Beach to share his perspective on video ad planning strategies while making user experiences seamless across multiple screens, in our latest Screen Wars Thought Leader Interview.

 

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]]> Jordan Rost, Roku’s Head of Ad Marketing, joins Cross Screen Media CEO Michael Beach to share his perspective on video ad planning strategies while making user experiences seamless across multiple screens, in our latest Screen Wars Thought Leader Interview.

 

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]]> crossscreenmedia crossscreenmedia.podbean.com/478405e0-b06c-3c24-99ee-289531ead552 Mon, 09 Nov 2020 11:06:00 -0500 1258 8 false 7. Tubi CRO Mark Rotblat Discusses The Accelerating Shift Of Ad Spend Towards Streaming 7. Tubi CRO Mark Rotblat Discusses The Accelerating Shift Of Ad Spend Towards Streaming Mark Rotblat, Tubi’s Chief Revenue Officer, joins Cross Screen Media CEO Michael Beach to share his perspective on video ad trends, including accelerated growth in streaming ad spend, in our latest Screen Wars Thought Leader Interview.

 

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]]> Mark Rotblat, Tubi’s Chief Revenue Officer, joins Cross Screen Media CEO Michael Beach to share his perspective on video ad trends, including accelerated growth in streaming ad spend, in our latest Screen Wars Thought Leader Interview.

 

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]]> crossscreenmedia crossscreenmedia.podbean.com/e6786439-e397-37d0-9d5d-cce3a47dfe03 Mon, 02 Nov 2020 11:06:00 -0500 1161 7 false 6. Sparrow Advisers’ Ana Milicevic Discusses Innovation To Align Distribution With Consumer Demand 6. Sparrow Advisers’ Ana Milicevic Discusses Innovation To Align Distribution With Consumer Demand Sparrow Advisers Principal and Co-Founder Ana Milicevic joins Cross Screen Media CEO Michael Beach to share her expertise and recommendations for innovation in digital entertainment, including opportunities for matching distribution models to consumer demand in our latest Screen Wars Thought Leader Interview.

 

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]]> Sparrow Advisers Principal and Co-Founder Ana Milicevic joins Cross Screen Media CEO Michael Beach to share her expertise and recommendations for innovation in digital entertainment, including opportunities for matching distribution models to consumer demand in our latest Screen Wars Thought Leader Interview.

 

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]]> crossscreenmedia crossscreenmedia.podbean.com/4e28af0a-0653-3691-bf5c-32de14452e98 Wed, 28 Oct 2020 12:06:00 -0400 2222 6 false 5. Simulmedia CEO Dave Morgan Discusses The Future of Video Ads and Video Games 5. Simulmedia CEO Dave Morgan Discusses The Future of Video Ads and Video Games Simulmedia CEO and Founder Dave Morgan joins Cross Screen Media CEO Michael Beach to share his expert opinions on video ad trends and opportunities, including the largely untapped potential of video games, in our latest Screen Wars Thought Leader Interview.

 

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]]> Simulmedia CEO and Founder Dave Morgan joins Cross Screen Media CEO Michael Beach to share his expert opinions on video ad trends and opportunities, including the largely untapped potential of video games, in our latest Screen Wars Thought Leader Interview.

 

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]]> crossscreenmedia crossscreenmedia.podbean.com/16b23c82-2e26-3a4c-8953-5f58aa907bff Thu, 15 Oct 2020 12:06:00 -0400 1118 5 false 4. Magnite’s Adam Lowy Says We “Haven’t Even Scratched The Surface” Of CTV/OTT’s Potential 4. Magnite’s Adam Lowy Says We “Haven’t Even Scratched The Surface” Of CTV/OTT’s Potential Magnite’s Adam Lowy joins Cross Screen Media CEO Michael Beach to share his expertise on the major industry shifts and opportunities for players across the Convergent TV space in our latest Screen Wars Thought Leader Interview.

 

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]]> Magnite’s Adam Lowy joins Cross Screen Media CEO Michael Beach to share his expertise on the major industry shifts and opportunities for players across the Convergent TV space in our latest Screen Wars Thought Leader Interview.

 

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]]> crossscreenmedia crossscreenmedia.podbean.com/3928951e-15ba-3d13-8345-6647ba84f3e2 Wed, 07 Oct 2020 12:06:00 -0400 1149 4 false 3. Innovid CTO Tal Chalozin On The New Normal of Digital Media 3. Innovid CTO Tal Chalozin On The New Normal of Digital Media Innovid CTO and Co-Founder Tal Chalozin joins Cross Screen Media CEO Michael Beach to share his data-driven perspective on opportunities for agencies, networks, and brands across the Convergent TV Space in our latest Screen Wars Thought Leader Interview.

 

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]]> Innovid CTO and Co-Founder Tal Chalozin joins Cross Screen Media CEO Michael Beach to share his data-driven perspective on opportunities for agencies, networks, and brands across the Convergent TV Space in our latest Screen Wars Thought Leader Interview.

 

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]]> crossscreenmedia crossscreenmedia.podbean.com/a238eeb8-aae4-3ea0-8019-5fb5cebb75a8 Tue, 29 Sep 2020 12:05:00 -0400 1408 3 false 2. Nielsen’s Dave Hohman Details The Win-Win Opportunity Of Cross Platform Measurement 2. Nielsen’s Dave Hohman Details The Win-Win Opportunity Of Cross Platform Measurement Nielsen’s Dave Hohman joins Cross Screen Media’s Michael Beach to share his unique insights on developments, trends, and challenges across the Convergent TV Space in our latest Screen Wars Thought Leader Interview.

 

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]]> Nielsen’s Dave Hohman joins Cross Screen Media’s Michael Beach to share his unique insights on developments, trends, and challenges across the Convergent TV Space in our latest Screen Wars Thought Leader Interview.

 

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]]> crossscreenmedia crossscreenmedia.podbean.com/e3e5cb5c-2b2a-38f9-9219-57592600c9d6 Mon, 14 Sep 2020 12:05:00 -0400 1062 2 false 1. Comscore CEO Bill Livek Discusses The Renaissance of Cross-Platform Local Advertising 1. Comscore CEO Bill Livek Discusses The Renaissance of Cross-Platform Local Advertising Comscore CEO Bill Livek joins Cross Screen Media CEO Michael Beach to share his expertise on the opportunities and challenges across the Convergent TV Space in our latest Screen Wars Thought Leader Interview.

 

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]]> Comscore CEO Bill Livek joins Cross Screen Media CEO Michael Beach to share his expertise on the opportunities and challenges across the Convergent TV Space in our latest Screen Wars Thought Leader Interview.

 

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]]> crossscreenmedia crossscreenmedia.podbean.com/989564a8-d3fc-312e-9956-35b1f54792f3 Tue, 08 Sep 2020 12:05:00 -0400 1013 1 false