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  <title>Curve Ahead Podcast</title>

  <lastBuildDate>Fri, 03 Apr 2026 01:10:39 -0400</lastBuildDate>
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  <copyright>© 2026 Curve Ahead Podcast</copyright>
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  <itunes:author>Brian Wiles</itunes:author>
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  <description><![CDATA[<p>Curve Ahead interviews founders, owners, and CXOs of small to medium-sized companies. The podcast explores how these leaders developed their business ideas, the problems they are solving, and their journey to success</p>]]></description>
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  <itunes:keywords>business podcast, entrepreneur podcast, startup interviews</itunes:keywords>
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  <item>
    <itunes:title>Building a Web-First B2B Agency</itunes:title>
    <title>Building a Web-First B2B Agency</title>
    <itunes:summary><![CDATA[Rebecca Dutcher, founder of Red66 Marketing, joins Curve Ahead to share how she's grown her web-first agency by 150% since 2020 while increasing profitability with a smaller team. After 15 years in agencies, Rebecca launched Red66 to help B2B companies build smarter digital marketing foundations and has scaled to a 13-person team in just eight years. In this episode, discover why websites remain the foundation of effective B2B marketing, how AI is changing content creation and search behavior...]]></itunes:summary>
    <description><![CDATA[<p>Rebecca Dutcher, founder of Red66 Marketing, joins Curve Ahead to share how she&apos;s grown her web-first agency by 150% since 2020 while increasing profitability with a smaller team. After 15 years in agencies, Rebecca launched Red66 to help B2B companies build smarter digital marketing foundations and has scaled to a 13-person team in just eight years. In this episode, discover why websites remain the foundation of effective B2B marketing, how AI is changing content creation and search behavior, and why short-form video and authentic brand visibility are essential in today&apos;s buyer&apos;s journey. Rebecca also reveals how she&apos;s used EOS and people-first leadership to build sustainability without sacrificing culture or profitability. Whether you&apos;re running lean or building a team, this episode offers valuable insights from a marketing leader who&apos;s stayed ahead of digital trends</p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></description>
    <content:encoded><![CDATA[<p>Rebecca Dutcher, founder of Red66 Marketing, joins Curve Ahead to share how she&apos;s grown her web-first agency by 150% since 2020 while increasing profitability with a smaller team. After 15 years in agencies, Rebecca launched Red66 to help B2B companies build smarter digital marketing foundations and has scaled to a 13-person team in just eight years. In this episode, discover why websites remain the foundation of effective B2B marketing, how AI is changing content creation and search behavior, and why short-form video and authentic brand visibility are essential in today&apos;s buyer&apos;s journey. Rebecca also reveals how she&apos;s used EOS and people-first leadership to build sustainability without sacrificing culture or profitability. Whether you&apos;re running lean or building a team, this episode offers valuable insights from a marketing leader who&apos;s stayed ahead of digital trends</p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></content:encoded>
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    <itunes:author>Brian Wiles</itunes:author>
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    <pubDate>Tue, 01 Apr 2025 13:00:00 -0400</pubDate>
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  <psc:chapter start="0:00" title="Building a Web-First B2B Agency" />
  <psc:chapter start="1:22" title=" Rebecca&#39;s journey from agency work to founding Red66" />
  <psc:chapter start="2:15" title="Overcoming bumps: Mishires and finding the right team members" />
  <psc:chapter start="3:37" title="How EOS helped create solid business foundations" />
  <psc:chapter start="5:31" title="The story behind the Red66 Marketing name" />
  <psc:chapter start="6:30" title="Evolution from a small consultancy to a 13-person agency" />
  <psc:chapter start="8:47" title="Why web-first marketing remains essential for B2B brands" />
  <psc:chapter start="10:08" title="How AI is impacting SEO and content strategy" />
  <psc:chapter start="15:40" title="The growing importance of short-form video and brand authenticity" />
  <psc:chapter start="18:27" title="Building client relationships that last through transparency" />
  <psc:chapter start="19:44" title="The TLC approach: Think Like a Customer" />
  <psc:chapter start="25:47" title="Rebecca&#39;s top resources for staying ahead of marketing trends" />
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    <itunes:duration>1786</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>2</itunes:season>
    <itunes:episode>19</itunes:episode>
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  <item>
    <itunes:title>From Legal to Engineering: How Manuel Harnisch is Navigating AI&#39;s Impact on Software Compliance</itunes:title>
    <title>From Legal to Engineering: How Manuel Harnisch is Navigating AI&#39;s Impact on Software Compliance</title>
    <itunes:summary><![CDATA[Manuel Harnisch, VP of Technology Services and Support at Fossa, shares his journey from Germany to scaling US tech startups. Discover how Fossa shifted their sales strategy from legal buyers to engineers, what this says about the future of software purchasing, and why AI is both an opportunity and liability in modern development. Manuel also shares his personal transformation story, losing 100 pounds and becoming a trail runner after 2020. Whether you're navigating startup growth, managing t...]]></itunes:summary>
    <description><![CDATA[<p>Manuel Harnisch, VP of Technology Services and Support at Fossa, shares his journey from Germany to scaling US tech startups. Discover how Fossa shifted their sales strategy from legal buyers to engineers, what this says about the future of software purchasing, and why AI is both an opportunity and liability in modern development. Manuel also shares his personal transformation story, losing 100 pounds and becoming a trail runner after 2020. Whether you&apos;re navigating startup growth, managing technical teams, or trying to stay compliant in a fast-moving AI world, this episode delivers valuable insights for technical leaders.</p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></description>
    <content:encoded><![CDATA[<p>Manuel Harnisch, VP of Technology Services and Support at Fossa, shares his journey from Germany to scaling US tech startups. Discover how Fossa shifted their sales strategy from legal buyers to engineers, what this says about the future of software purchasing, and why AI is both an opportunity and liability in modern development. Manuel also shares his personal transformation story, losing 100 pounds and becoming a trail runner after 2020. Whether you&apos;re navigating startup growth, managing technical teams, or trying to stay compliant in a fast-moving AI world, this episode delivers valuable insights for technical leaders.</p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></content:encoded>
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    <itunes:author>Brian Wiles</itunes:author>
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    <pubDate>Mon, 31 Mar 2025 12:00:00 -0400</pubDate>
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  <psc:chapter start="0:00" title="From Legal to Engineering: How Manuel Harnisch is Navigating AI&#39;s Impact on Software Compliance" />
  <psc:chapter start="1:10" title="Manuel&#39;s journey from Germany to US tech" />
  <psc:chapter start="3:51" title="Transition to leadership and management" />
  <psc:chapter start="12:48" title="Overview of Fossa&#39;s compliance and security platform" />
  <psc:chapter start="17:21" title="The evolution of sales approaches in software" />
  <psc:chapter start="19:41" title="Pivoting from legal to engineering buyers" />
  <psc:chapter start="21:51" title="How AI is complicating software compliance" />
  <psc:chapter start="25:42" title="The emerging &quot;vibe coding&quot; phenomenon" />
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    <itunes:duration>1816</itunes:duration>
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    <itunes:season>2</itunes:season>
    <itunes:episode>18</itunes:episode>
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  <item>
    <itunes:title>Building Credibility Through Strategic Partnerships</itunes:title>
    <title>Building Credibility Through Strategic Partnerships</title>
    <itunes:summary><![CDATA[Join host Brian Wiles as he interviews Jed Corenthal, Chief Marketing and Business Development Officer at Phenix Real-Time Solutions. From his early days as a musician at Sony's Columbia Records to leading marketing at the NFL and launching successful tech startups, Jed shares valuable insights on identifying emerging trends, building business credibility through key partnerships, and bridging the gap between marketing and sales. Learn how real-time streaming technology is transforming audien...]]></itunes:summary>
    <description><![CDATA[<p>Join host Brian Wiles as he interviews Jed Corenthal, Chief Marketing and Business Development Officer at Phenix Real-Time Solutions. From his early days as a musician at Sony&apos;s Columbia Records to leading marketing at the NFL and launching successful tech startups, Jed shares valuable insights on identifying emerging trends, building business credibility through key partnerships, and bridging the gap between marketing and sales. Learn how real-time streaming technology is transforming audience engagement and why even a few seconds of latency can make or break user experience in today&apos;s multi-screen world.</p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></description>
    <content:encoded><![CDATA[<p>Join host Brian Wiles as he interviews Jed Corenthal, Chief Marketing and Business Development Officer at Phenix Real-Time Solutions. From his early days as a musician at Sony&apos;s Columbia Records to leading marketing at the NFL and launching successful tech startups, Jed shares valuable insights on identifying emerging trends, building business credibility through key partnerships, and bridging the gap between marketing and sales. Learn how real-time streaming technology is transforming audience engagement and why even a few seconds of latency can make or break user experience in today&apos;s multi-screen world.</p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2408231/episodes/16872578-building-credibility-through-strategic-partnerships.mp3" length="20731394" type="audio/mpeg" />
    <itunes:author>Brian Wiles</itunes:author>
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    <pubDate>Fri, 28 Mar 2025 06:00:00 -0400</pubDate>
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  <psc:chapter start="0:00" title="Introduction" />
  <psc:chapter start="1:00" title="Career journey from musician to marketing executive" />
  <psc:chapter start="2:09" title="Transitioning from corporate roles to entrepreneurship" />
  <psc:chapter start="5:09" title="Why real-time streaming matters in a multi-screen world" />
  <psc:chapter start="11:56" title="Competitive landscape and scaling challenges" />
  <psc:chapter start="14:01" title="Building and selling MeeMO: Lessons from entrepreneurship" />
  <psc:chapter start="20:22" title="Bridging the gap between marketing and sales skills" />
  <psc:chapter start="23:05" title="Career advice for aspiring entrepreneurs and marketers" />
  <psc:chapter start="26:44" title="Jed&#39;s passion for solving streaming challenges" />
</psc:chapters>
    <itunes:duration>1725</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>2</itunes:season>
    <itunes:episode>17</itunes:episode>
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  <item>
    <itunes:title>Building a $9M IT Business: Growth, Acquisitions &amp; Knowing When to Refocus</itunes:title>
    <title>Building a $9M IT Business: Growth, Acquisitions &amp; Knowing When to Refocus</title>
    <itunes:summary><![CDATA[In this episode of Curve Ahead, host Brian speaks with Jeff Borello, co-founder of Andromeda Technology Solutions, about growing his IT managed service provider from a side hustle to a 37-person, $9 million operation over 30 years. Jeff shares candid insights about the challenges of growth through acquisition, the importance of complementary partnerships, and why sometimes the best growth strategy is returning to your core offering. Whether you're running a service-based business or consideri...]]></itunes:summary>
    <description><![CDATA[<p>In this episode of Curve Ahead, host Brian speaks with Jeff Borello, co-founder of Andromeda Technology Solutions, about growing his IT managed service provider from a side hustle to a 37-person, $9 million operation over 30 years. Jeff shares candid insights about the challenges of growth through acquisition, the importance of complementary partnerships, and why sometimes the best growth strategy is returning to your core offering. Whether you&apos;re running a service-based business or considering an expansion strategy, Jeff&apos;s three decades of experience offers valuable lessons on sustainable growth, customer service excellence, and knowing when to say no to maintain focus</p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></description>
    <content:encoded><![CDATA[<p>In this episode of Curve Ahead, host Brian speaks with Jeff Borello, co-founder of Andromeda Technology Solutions, about growing his IT managed service provider from a side hustle to a 37-person, $9 million operation over 30 years. Jeff shares candid insights about the challenges of growth through acquisition, the importance of complementary partnerships, and why sometimes the best growth strategy is returning to your core offering. Whether you&apos;re running a service-based business or considering an expansion strategy, Jeff&apos;s three decades of experience offers valuable lessons on sustainable growth, customer service excellence, and knowing when to say no to maintain focus</p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2408231/episodes/16871357-building-a-9m-it-business-growth-acquisitions-knowing-when-to-refocus.mp3" length="19072866" type="audio/mpeg" />
    <itunes:author>Brian Wiles</itunes:author>
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    <pubDate>Thu, 27 Mar 2025 13:00:00 -0400</pubDate>
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  <psc:chapter start="0:00" title="Building a $9M IT Business: Growth, Acquisitions &amp; Knowing When to Refocus" />
  <psc:chapter start="2:19" title="Working with the same three co-founders for 30+ years" />
  <psc:chapter start="4:58" title="How the company evolved beyond its original focus" />
  <psc:chapter start="6:29" title="Lessons from growing through acquisition" />
  <psc:chapter start="9:07" title="The early days: finding first customers and building momentum" />
  <psc:chapter start="13:34" title="Key leadership lessons that shaped the business" />
  <psc:chapter start="16:01" title="The reality of entrepreneurship: grit and passion required" />
  <psc:chapter start="18:00" title="Perspective on AI and its impact on business" />
  <psc:chapter start="22:26" title="Managing 24/7 operations through strategic outsourcing" />
  <psc:chapter start="25:34" title="Final Thoughts" />
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    <itunes:duration>1587</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>2</itunes:season>
    <itunes:episode>16</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
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  <item>
    <itunes:title>From Failure to Growth: How a 5-Time Entrepreneur Applied Startup Lessons to Corporate Success</itunes:title>
    <title>From Failure to Growth: How a 5-Time Entrepreneur Applied Startup Lessons to Corporate Success</title>
    <itunes:summary><![CDATA[On today's episode of Curve Ahead, Kirk Fackre, VP of Sales at iCorps Technologies and self-proclaimed "recovering entrepreneur," shares how his five startup experiences shaped his approach to growing established businesses. Discover why hyper-personalization beats automation in sales outreach, how AI serves as both opportunity and threat in the security landscape, and why internal mentorship and employee retention create compounding value for both clients and companies. If you're balancing g...]]></itunes:summary>
    <description><![CDATA[<p>On today&apos;s episode of Curve Ahead, Kirk Fackre, VP of Sales at iCorps Technologies and self-proclaimed &quot;recovering entrepreneur,&quot; shares how his five startup experiences shaped his approach to growing established businesses. Discover why hyper-personalization beats automation in sales outreach, how AI serves as both opportunity and threat in the security landscape, and why internal mentorship and employee retention create compounding value for both clients and companies. If you&apos;re balancing growth ambitions with security concerns or trying to cut through the noise in digital marketing, this episode delivers actionable insights from someone who&apos;s seen both sides of the business spectrum.</p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></description>
    <content:encoded><![CDATA[<p>On today&apos;s episode of Curve Ahead, Kirk Fackre, VP of Sales at iCorps Technologies and self-proclaimed &quot;recovering entrepreneur,&quot; shares how his five startup experiences shaped his approach to growing established businesses. Discover why hyper-personalization beats automation in sales outreach, how AI serves as both opportunity and threat in the security landscape, and why internal mentorship and employee retention create compounding value for both clients and companies. If you&apos;re balancing growth ambitions with security concerns or trying to cut through the noise in digital marketing, this episode delivers actionable insights from someone who&apos;s seen both sides of the business spectrum.</p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2408231/episodes/16857937-from-failure-to-growth-how-a-5-time-entrepreneur-applied-startup-lessons-to-corporate-success.mp3" length="20199507" type="audio/mpeg" />
    <itunes:author>Brian Wiles</itunes:author>
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    <pubDate>Tue, 25 Mar 2025 13:00:00 -0400</pubDate>
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  <psc:chapter start="0:00" title="From Failure to Growth: How a 5-Time Entrepreneur Applied Startup Lessons to Corporate Success" />
  <psc:chapter start="1:31" title="Transitioning from startups to corporate roles" />
  <psc:chapter start="4:12" title="How AI is changing security and sales landscapes" />
  <psc:chapter start="5:52" title="The case against automation in sales outreach" />
  <psc:chapter start="6:54" title="Advice for early-stage startups on personalization" />
  <psc:chapter start="10:03" title="Why introverts might have a sales advantage" />
  <psc:chapter start="12:15" title="How iCorps differentiates in a crowded marketplace" />
  <psc:chapter start="17:08" title="The value of mentorship for entrepreneurs" />
  <psc:chapter start="21:09" title="AI&#39;s role in modern security solutions" />
  <psc:chapter start="25:26" title="How the right tech partner drives organizational growth" />
</psc:chapters>
    <itunes:duration>1681</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>2</itunes:season>
    <itunes:episode>15</itunes:episode>
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  <item>
    <itunes:title>SEO as Real Estate - Building Digital Neighborhoods with Inc. 5000 Agency Founder</itunes:title>
    <title>SEO as Real Estate - Building Digital Neighborhoods with Inc. 5000 Agency Founder</title>
    <itunes:summary><![CDATA[In this illuminating episode of Curve Ahead, host Brian welcomes Danny Gavin, founder of Optage digital marketing agency that landed on the Inc. 5000 list. From his early days coding websites in the late 90s to building a thriving 30-person agency, Danny shares the journey that led to his remarkable success. Danny reveals his unique perspective on SEO, comparing it to long-term real estate investment and explaining how each Google search page represents a different "neighborhood" with varying...]]></itunes:summary>
    <description><![CDATA[<p>In this illuminating episode of Curve Ahead, host Brian welcomes Danny Gavin, founder of Optage digital marketing agency that landed on the Inc. 5000 list. From his early days coding websites in the late 90s to building a thriving 30-person agency, Danny shares the journey that led to his remarkable success.</p><p>Danny reveals his unique perspective on SEO, comparing it to long-term real estate investment and explaining how each Google search page represents a different &quot;neighborhood&quot; with varying entry requirements. Whether you&apos;re struggling with search optimization or wondering how to build a company culture that scales without losing its heart, this episode delivers actionable insights.</p><p>Learn why open communication was critical to maintaining Optage&apos;s culture during rapid growth, how Danny uses client conversion data to measure marketing success, and why diversifying your marketing channels is more important than ever in today&apos;s changing digital landscape.</p><p>Curve Ahead is a production of Autozy, where we help businesses amplify their voices, share compelling stories, and achieve measurable growth through expertly crafted podcasts.</p><p>00:00 - Introduction and welcome<br/>01:24 - Danny&apos;s background: From South Africa to digital marketing<br/>03:17 - E-commerce evolution: From 10-page contracts to one-click buying<br/>05:30 - The impact of leadership positivity on organizational culture<br/>09:17 - Optage&apos;s services: Lead generation and marketing performance<br/>11:30 - The importance of connecting marketing results to client CRMs<br/>14:00 - Achieving Inc. 5000 recognition and managing growth<br/>16:08 - Finding help: The Clubhouse connection that changed everything<br/>19:42 - Open communication: Keeping culture intact during rapid scaling<br/>24:09 - SEO explained: The digital neighborhood concept<br/>26:45 - Content requirements: Matching what&apos;s already ranking<br/>29:13 - SEO as real estate investment: A long-term strategic approach<br/>32:27 - Diversifying marketing channels beyond single platforms<br/>33:59 - Danny&apos;s projects: Digital Marketing Mentor podcast and Odeo Academy</p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></description>
    <content:encoded><![CDATA[<p>In this illuminating episode of Curve Ahead, host Brian welcomes Danny Gavin, founder of Optage digital marketing agency that landed on the Inc. 5000 list. From his early days coding websites in the late 90s to building a thriving 30-person agency, Danny shares the journey that led to his remarkable success.</p><p>Danny reveals his unique perspective on SEO, comparing it to long-term real estate investment and explaining how each Google search page represents a different &quot;neighborhood&quot; with varying entry requirements. Whether you&apos;re struggling with search optimization or wondering how to build a company culture that scales without losing its heart, this episode delivers actionable insights.</p><p>Learn why open communication was critical to maintaining Optage&apos;s culture during rapid growth, how Danny uses client conversion data to measure marketing success, and why diversifying your marketing channels is more important than ever in today&apos;s changing digital landscape.</p><p>Curve Ahead is a production of Autozy, where we help businesses amplify their voices, share compelling stories, and achieve measurable growth through expertly crafted podcasts.</p><p>00:00 - Introduction and welcome<br/>01:24 - Danny&apos;s background: From South Africa to digital marketing<br/>03:17 - E-commerce evolution: From 10-page contracts to one-click buying<br/>05:30 - The impact of leadership positivity on organizational culture<br/>09:17 - Optage&apos;s services: Lead generation and marketing performance<br/>11:30 - The importance of connecting marketing results to client CRMs<br/>14:00 - Achieving Inc. 5000 recognition and managing growth<br/>16:08 - Finding help: The Clubhouse connection that changed everything<br/>19:42 - Open communication: Keeping culture intact during rapid scaling<br/>24:09 - SEO explained: The digital neighborhood concept<br/>26:45 - Content requirements: Matching what&apos;s already ranking<br/>29:13 - SEO as real estate investment: A long-term strategic approach<br/>32:27 - Diversifying marketing channels beyond single platforms<br/>33:59 - Danny&apos;s projects: Digital Marketing Mentor podcast and Odeo Academy</p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2408231/episodes/16809133-seo-as-real-estate-building-digital-neighborhoods-with-inc-5000-agency-founder.mp3" length="25729857" type="audio/mpeg" />
    <itunes:author>Brian Wiles</itunes:author>
    <guid isPermaLink="false">Buzzsprout-16809133</guid>
    <pubDate>Tue, 18 Mar 2025 04:00:00 -0400</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="SEO as Real Estate - Building Digital Neighborhoods with Inc. 5000 Agency Founder" />
  <psc:chapter start="1:24" title="Danny&#39;s background: From South Africa to digital marketing" />
  <psc:chapter start="3:17" title="E-commerce evolution: From 10-page contracts to one-click buying" />
  <psc:chapter start="5:30" title="The impact of leadership positivity on organizational culture" />
  <psc:chapter start="9:17" title="Optage&#39;s services: Lead generation and marketing performance" />
  <psc:chapter start="11:30" title="The importance of connecting marketing results to client CRMs" />
  <psc:chapter start="14:00" title="Achieving Inc. 5000 recognition and managing growth" />
  <psc:chapter start="16:08" title="Finding help: The Clubhouse connection that changed everything" />
  <psc:chapter start="19:42" title="Open communication: Keeping culture intact during rapid scaling" />
  <psc:chapter start="24:09" title="SEO explained: The digital neighborhood concept" />
  <psc:chapter start="27:21" title="Content requirements: Matching what&#39;s already ranking" />
  <psc:chapter start="29:49" title=" SEO as real estate investment: A long-term strategic approach" />
  <psc:chapter start="33:03" title="Diversifying marketing channels beyond single platforms" />
</psc:chapters>
    <itunes:duration>2142</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>2</itunes:season>
    <itunes:episode>14</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Funding Your Business Without Giving Up Equity</itunes:title>
    <title>Funding Your Business Without Giving Up Equity</title>
    <itunes:summary><![CDATA[In this episode of Curve Ahead, Brian Wiles interviews Michael Praver, founder and CFO of Funding Funding, about how entrepreneurs can secure funding without sacrificing ownership. Why debt financing can be smarter than equity How to stack loans effectively (without hurting your credit) The Loan Navigator process and how it works Common mistakes founders make when raising capital Timing your funding to avoid running out of cash If you’re a small business owner, startup founder, or solopreneur...]]></itunes:summary>
    <description><![CDATA[<p>In this episode of <b>Curve Ahead</b>, Brian Wiles interviews <b>Michael Praver</b>, founder and CFO of <b>Funding Funding</b>, about how entrepreneurs can <b>secure funding without sacrificing ownership</b>.</p><p>Why debt financing can be smarter than equity<br/>How to stack loans effectively (without hurting your credit)<br/>The Loan Navigator process and how it works<br/>Common mistakes founders make when raising capital<br/>Timing your funding to avoid running out of cash</p><p>If you’re a small business owner, startup founder, or solopreneur, this episode is packed with <b>actionable funding strategies</b> you need to grow your business on your terms!</p><p>#BusinessFunding #StartupLoans #DebtFinancing #Entrepreneurship #CurveAheadPodcast</p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></description>
    <content:encoded><![CDATA[<p>In this episode of <b>Curve Ahead</b>, Brian Wiles interviews <b>Michael Praver</b>, founder and CFO of <b>Funding Funding</b>, about how entrepreneurs can <b>secure funding without sacrificing ownership</b>.</p><p>Why debt financing can be smarter than equity<br/>How to stack loans effectively (without hurting your credit)<br/>The Loan Navigator process and how it works<br/>Common mistakes founders make when raising capital<br/>Timing your funding to avoid running out of cash</p><p>If you’re a small business owner, startup founder, or solopreneur, this episode is packed with <b>actionable funding strategies</b> you need to grow your business on your terms!</p><p>#BusinessFunding #StartupLoans #DebtFinancing #Entrepreneurship #CurveAheadPodcast</p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2408231/episodes/16788537-funding-your-business-without-giving-up-equity.mp3" length="25139442" type="audio/mpeg" />
    <itunes:author>Brian Wiles</itunes:author>
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    <pubDate>Fri, 14 Mar 2025 04:00:00 -0400</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Funding Your Business Without Giving Up Equity" />
  <psc:chapter start="1:06" title="Meet Michael Praver: From Real Estate to Startup Funding" />
  <psc:chapter start="2:52" title="Why Funding Funding Focuses on Debt, Not Equity" />
  <psc:chapter start="6:06" title="The Loan Navigator Approach: Funding in 5 Stages" />
  <psc:chapter start="12:24" title="Common Misconceptions About Business Loans" />
  <psc:chapter start="19:28" title="Funding Strategies for Solopreneurs" />
  <psc:chapter start="22:42" title=" How Market Volatility Impacts Lending in 2025" />
  <psc:chapter start="27:12" title="The Risk of Waiting Too Long for Funding" />
  <psc:chapter start="33:00" title="Final Thoughts" />
</psc:chapters>
    <itunes:duration>2092</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>2</itunes:season>
    <itunes:episode>13</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>The Power of Niching Down</itunes:title>
    <title>The Power of Niching Down</title>
    <itunes:summary><![CDATA[In this illuminating episode of Curve Ahead, host Brian welcomes Lucho Silva Ball, CEO and co-founder of Digifiance, a HubSpot Elite Partner agency. From humble beginnings in a studio apartment to achieving HubSpot's highest partner status, Lucho shares his entrepreneurial journey and the pivotal decision to specialize exclusively in HubSpot that transformed his business.   Listen as Lucho reveals candid insights about content strategy in the age of AI, why generic content no longer works, an...]]></itunes:summary>
    <description><![CDATA[<p>In this illuminating episode of Curve Ahead, host Brian welcomes Lucho Silva Ball, CEO and co-founder of Digifiance, a HubSpot Elite Partner agency. From humble beginnings in a studio apartment to achieving HubSpot&apos;s highest partner status, Lucho shares his entrepreneurial journey and the pivotal decision to specialize exclusively in HubSpot that transformed his business.</p><p><br/></p><p>Listen as Lucho reveals candid insights about content strategy in the age of AI, why generic content no longer works, and how focusing on a specific niche dramatically improves operational efficiency. Whether you&apos;re building a business, considering specialization, or refining your content strategy, this episode offers practical wisdom about perseverance, discipline, and the power of authentic expertise.</p><p><br/></p><p>Curve Ahead is a production of Autozy, where we help businesses amplify their voices, share compelling stories, and achieve measurable growth through expertly crafted podcasts.</p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></description>
    <content:encoded><![CDATA[<p>In this illuminating episode of Curve Ahead, host Brian welcomes Lucho Silva Ball, CEO and co-founder of Digifiance, a HubSpot Elite Partner agency. From humble beginnings in a studio apartment to achieving HubSpot&apos;s highest partner status, Lucho shares his entrepreneurial journey and the pivotal decision to specialize exclusively in HubSpot that transformed his business.</p><p><br/></p><p>Listen as Lucho reveals candid insights about content strategy in the age of AI, why generic content no longer works, and how focusing on a specific niche dramatically improves operational efficiency. Whether you&apos;re building a business, considering specialization, or refining your content strategy, this episode offers practical wisdom about perseverance, discipline, and the power of authentic expertise.</p><p><br/></p><p>Curve Ahead is a production of Autozy, where we help businesses amplify their voices, share compelling stories, and achieve measurable growth through expertly crafted podcasts.</p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2408231/episodes/16740381-the-power-of-niching-down.mp3" length="26002814" type="audio/mpeg" />
    <itunes:author>Brian Wiles</itunes:author>
    <guid isPermaLink="false">Buzzsprout-16740381</guid>
    <pubDate>Wed, 12 Mar 2025 10:00:00 -0400</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="The Power of Niching Down" />
  <psc:chapter start="1:35" title="Lucho&#39;s origin story: From student activist to entrepreneur" />
  <psc:chapter start="4:30" title="Early business struggles and the &quot;digital defiance&quot; mindset" />
  <psc:chapter start="8:05" title="The pivotal HubSpot partnership decision" />
  <psc:chapter start="10:00" title="First organic client success and shifting to retainer model" />
  <psc:chapter start="11:35" title="Content strategy then vs. now: Why generic content fails today" />
  <psc:chapter start="17:07" title="The crucial impact of niching down on operational excellence" />
  <psc:chapter start="22:01" title="Brian&#39;s parallel journey to podcast specialization" />
  <psc:chapter start="26:17" title="Building upon specialization to expand services strategically" />
  <psc:chapter start="27:07" title=" Finding discipline when motivation fades: Practical advice" />
</psc:chapters>
    <itunes:duration>2164</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>2</itunes:season>
    <itunes:episode>12</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>From Selling Tank Tops to Digital Marketing Success: Bobby Machado on Finding Your Perfect Niche</itunes:title>
    <title>From Selling Tank Tops to Digital Marketing Success: Bobby Machado on Finding Your Perfect Niche</title>
    <itunes:summary><![CDATA[On this episode of Curve Ahead, host Brian welcomes Bobby Machado, CEO and founder of Signa Marketing and co-founder of Sector 7 Apps. Bobby shares his entrepreneurial journey from childhood ventures to managing million-dollar ad campaigns for car dealerships. Discover why the path to business success is never a straight line and how finding your perfect niche transforms you from "an option" to "a necessity" in the marketplace. Whether you're just starting your entrepreneurial journey or look...]]></itunes:summary>
    <description><![CDATA[<p>On this episode of Curve Ahead, host Brian welcomes Bobby Machado, CEO and founder of Signa Marketing and co-founder of Sector 7 Apps. Bobby shares his entrepreneurial journey from childhood ventures to managing million-dollar ad campaigns for car dealerships. Discover why the path to business success is never a straight line and how finding your perfect niche transforms you from &quot;an option&quot; to &quot;a necessity&quot; in the marketplace. Whether you&apos;re just starting your entrepreneurial journey or looking to refine your existing business, Bobby offers practical insights on specialization, pivoting when necessary, and leveraging AI in today&apos;s evolving digital landscape.</p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></description>
    <content:encoded><![CDATA[<p>On this episode of Curve Ahead, host Brian welcomes Bobby Machado, CEO and founder of Signa Marketing and co-founder of Sector 7 Apps. Bobby shares his entrepreneurial journey from childhood ventures to managing million-dollar ad campaigns for car dealerships. Discover why the path to business success is never a straight line and how finding your perfect niche transforms you from &quot;an option&quot; to &quot;a necessity&quot; in the marketplace. Whether you&apos;re just starting your entrepreneurial journey or looking to refine your existing business, Bobby offers practical insights on specialization, pivoting when necessary, and leveraging AI in today&apos;s evolving digital landscape.</p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2408231/episodes/16740364-from-selling-tank-tops-to-digital-marketing-success-bobby-machado-on-finding-your-perfect-niche.mp3" length="24611292" type="audio/mpeg" />
    <itunes:author>Brian Wiles</itunes:author>
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    <pubDate>Thu, 06 Mar 2025 04:00:00 -0500</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Introduction to Bobby Machado" />
  <psc:chapter start="2:07" title="Bobby&#39;s entrepreneurial beginnings and childhood business ventures" />
  <psc:chapter start="5:36" title="Transitioning knowledge from automotive marketing to small business clients" />
  <psc:chapter start="7:21" title="How Cigna Marketing and Sector 7 Apps complement each other" />
  <psc:chapter start="10:17" title="The importance of finding your niche in business" />
  <psc:chapter start="15:31" title="How the entrepreneurial journey is never a straight line" />
  <psc:chapter start="18:23" title="AI&#39;s impact on digital marketing and SEO strategies" />
  <psc:chapter start="23:43" title="How to effectively use AI for content creation" />
  <psc:chapter start="27:30" title="Strategic approaches to paid advertising for startups" />
  <psc:chapter start="31:31" title="Recommendations for businesses based on their market position" />
</psc:chapters>
    <itunes:duration>2048</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>2</itunes:season>
    <itunes:episode>12</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>The Evolution of Marketing &amp; Business Growth with Rick Jaffe, Founder of EPS Communications</itunes:title>
    <title>The Evolution of Marketing &amp; Business Growth with Rick Jaffe, Founder of EPS Communications</title>
    <itunes:summary><![CDATA[What marketing strategies have stood the test of time, and how can businesses adapt to the digital age without losing their foundation? In this episode of Curve Ahead, host Brian Wiles sits down with Rick Jaffe, founder of EPS Communications, to discuss: ✅ How marketing evolved from direct mail to digital &amp; AI-driven strategies ✅ Why relationship-building &amp; listening are still the key to success ✅ The role of short-form video &amp; social media in modern branding ✅ How technology has ...]]></itunes:summary>
    <description><![CDATA[<p>What <b>marketing strategies have stood the test of time</b>, and how can businesses <b>adapt to the digital age</b> without losing their foundation?</p><p>In this episode of <b>Curve Ahead</b>, host <b>Brian Wiles</b> sits down with <b>Rick Jaffe</b>, founder of <b>EPS Communications</b>, to discuss:</p><p>✅ How marketing evolved from <b>direct mail to digital &amp; AI-driven strategies</b><br/>✅ Why <b>relationship-building &amp; listening</b> are still the <b>key to success</b><br/>✅ The role of <b>short-form video &amp; social media</b> in modern branding<br/>✅ How technology has changed <b>creativity, advertising, and design</b><br/>✅ Leadership insights from <b>building &amp; scaling a business over 30+ years</b></p><p><br/></p><p>#MarketingStrategy #BusinessGrowth #DigitalMarketing #AIinMarketing</p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></description>
    <content:encoded><![CDATA[<p>What <b>marketing strategies have stood the test of time</b>, and how can businesses <b>adapt to the digital age</b> without losing their foundation?</p><p>In this episode of <b>Curve Ahead</b>, host <b>Brian Wiles</b> sits down with <b>Rick Jaffe</b>, founder of <b>EPS Communications</b>, to discuss:</p><p>✅ How marketing evolved from <b>direct mail to digital &amp; AI-driven strategies</b><br/>✅ Why <b>relationship-building &amp; listening</b> are still the <b>key to success</b><br/>✅ The role of <b>short-form video &amp; social media</b> in modern branding<br/>✅ How technology has changed <b>creativity, advertising, and design</b><br/>✅ Leadership insights from <b>building &amp; scaling a business over 30+ years</b></p><p><br/></p><p>#MarketingStrategy #BusinessGrowth #DigitalMarketing #AIinMarketing</p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2408231/episodes/16734070-the-evolution-of-marketing-business-growth-with-rick-jaffe-founder-of-eps-communications.mp3" length="20903463" type="audio/mpeg" />
    <itunes:author>Brian Wiles</itunes:author>
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    <pubDate>Tue, 04 Mar 2025 14:00:00 -0500</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Welcome &amp; Introduction to Rick Jaffe" />
  <psc:chapter start="1:08" title="How EPS Communications Was Founded" />
  <psc:chapter start="4:30" title="The Evolution of Marketing from Print to Digital" />
  <psc:chapter start="10:40" title="How to Stand Out in a Crowded Market" />
  <psc:chapter start="15:30" title="Short-Form Video &amp; The Future of Marketing" />
  <psc:chapter start="19:45" title="AI in Marketing: Tool or Replacement?" />
  <psc:chapter start="24:30" title="Lessons on Leadership &amp; Building a Lasting Business" />
</psc:chapters>
    <itunes:duration>1739</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>2</itunes:season>
    <itunes:episode>11</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>The Reality of Starting Your Own Business: Radio Host Turned Marketing CEO</itunes:title>
    <title>The Reality of Starting Your Own Business: Radio Host Turned Marketing CEO</title>
    <itunes:summary><![CDATA[Meet Shawnda Huffman, former radio host turned marketing agency CEO. In this candid conversation, Shawnda shares her journey from 22 years in radio to founding Tuuti Marketing Agency. Learn how she navigated career transitions, built successful teams, and developed a unique approach to marketing based on authentic connection. Whether you're an aspiring entrepreneur or established business owner, this episode offers valuable insights on building trust, creating compelling brand stories, and ma...]]></itunes:summary>
    <description><![CDATA[<p>Meet Shawnda Huffman, former radio host turned marketing agency CEO. In this candid conversation, Shawnda shares her journey from 22 years in radio to founding Tuuti Marketing Agency. Learn how she navigated career transitions, built successful teams, and developed a unique approach to marketing based on authentic connection. Whether you&apos;re an aspiring entrepreneur or established business owner, this episode offers valuable insights on building trust, creating compelling brand stories, and maintaining clear business values through the &quot;Five C&apos;s&quot; framework.</p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></description>
    <content:encoded><![CDATA[<p>Meet Shawnda Huffman, former radio host turned marketing agency CEO. In this candid conversation, Shawnda shares her journey from 22 years in radio to founding Tuuti Marketing Agency. Learn how she navigated career transitions, built successful teams, and developed a unique approach to marketing based on authentic connection. Whether you&apos;re an aspiring entrepreneur or established business owner, this episode offers valuable insights on building trust, creating compelling brand stories, and maintaining clear business values through the &quot;Five C&apos;s&quot; framework.</p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2408231/episodes/16646798-the-reality-of-starting-your-own-business-radio-host-turned-marketing-ceo.mp3" length="20408488" type="audio/mpeg" />
    <itunes:author>Brian Wiles</itunes:author>
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    <pubDate>Tue, 18 Feb 2025 13:00:00 -0500</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Introduction" />
  <psc:chapter start="0:28" title="Shawnda&#39;s background" />
  <psc:chapter start="6:52" title="Advice for aspiring entrepreneurs" />
  <psc:chapter start="12:15" title="&quot;Your Voice, Our Megaphone&quot; - Tuuti&#39;s approach" />
  <psc:chapter start="18:48" title="The Five C&#39;s of business success" />
  <psc:chapter start="21:17" title="Creating compelling brand stories" />
</psc:chapters>
    <itunes:duration>1698</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>2</itunes:season>
    <itunes:episode>10</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Winning in Digital Marketing: Strategies for B2B &amp; B2C Growth</itunes:title>
    <title>Winning in Digital Marketing: Strategies for B2B &amp; B2C Growth</title>
    <itunes:summary><![CDATA[Digital marketing is evolving faster than ever—are you staying ahead? In this episode of Curve Ahead, host Brian Wiles chats with Maria Harrison, president of Bullseye Strategy, about: ✅ B2B vs B2C marketing strategies and what works best ✅ The role of storytelling in brand engagement &amp; lead generation ✅ How video marketing is changing digital outreach ✅ Why SEO &amp; paid media are crucial for business growth ✅ How AI &amp; automation are reshaping the marketing industry Tune in now to l...]]></itunes:summary>
    <description><![CDATA[<p>Digital marketing is evolving faster than ever—are you staying ahead?</p><p>In this episode of Curve Ahead, host Brian Wiles chats with Maria Harrison, president of Bullseye Strategy, about:</p><p>✅ B2B vs B2C marketing strategies and what works best<br/>✅ The role of storytelling in brand engagement &amp; lead generation<br/>✅ How video marketing is changing digital outreach<br/>✅ Why SEO &amp; paid media are crucial for business growth<br/>✅ How AI &amp; automation are reshaping the marketing industry</p><p>Tune in now to learn how to optimize your marketing strategy for success!</p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></description>
    <content:encoded><![CDATA[<p>Digital marketing is evolving faster than ever—are you staying ahead?</p><p>In this episode of Curve Ahead, host Brian Wiles chats with Maria Harrison, president of Bullseye Strategy, about:</p><p>✅ B2B vs B2C marketing strategies and what works best<br/>✅ The role of storytelling in brand engagement &amp; lead generation<br/>✅ How video marketing is changing digital outreach<br/>✅ Why SEO &amp; paid media are crucial for business growth<br/>✅ How AI &amp; automation are reshaping the marketing industry</p><p>Tune in now to learn how to optimize your marketing strategy for success!</p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2408231/episodes/16617785-winning-in-digital-marketing-strategies-for-b2b-b2c-growth.mp3" length="27503282" type="audio/mpeg" />
    <itunes:author>Brian Wiles</itunes:author>
    <guid isPermaLink="false">Buzzsprout-16617785</guid>
    <pubDate>Thu, 13 Feb 2025 13:00:00 -0500</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2408231/16617785/transcript" type="text/html" />
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    <psc:chapters>
  <psc:chapter start="0:00" title="Welcome &amp; Introduction to Maria Harrison" />
  <psc:chapter start="0:39" title="Why Maria Started Bullseye Strategy" />
  <psc:chapter start="2:20" title="The Evolution of Digital Marketing Over 15+ Years" />
  <psc:chapter start="3:09" title="B2B vs B2C Marketing: What Works &amp; Why" />
  <psc:chapter start="4:08" title="The Role of Storytelling in Brand Marketing" />
  <psc:chapter start="5:04" title="How Video Marketing is Driving Brand Awareness" />
  <psc:chapter start="7:28" title="Personalization &amp; Storytelling: The Key to Brand Engagement" />
  <psc:chapter start="12:20" title="Using CRM &amp; Automation for Smarter Marketing" />
  <psc:chapter start="18:43" title="Video-First Marketing: Why Every Brand Should Embrace It" />
  <psc:chapter start="21:24" title="The Role of Community in Brand Success" />
  <psc:chapter start="25:38" title="How to Stay Ahead of Trends &amp; Future-Proof Your Business" />
</psc:chapters>
    <itunes:duration>2289</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>2</itunes:season>
    <itunes:episode>9</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Winning on LinkedIn: How Executives Can Build Their Personal Brand with Stephanie Schwab</itunes:title>
    <title>Winning on LinkedIn: How Executives Can Build Their Personal Brand with Stephanie Schwab</title>
    <itunes:summary><![CDATA[Did you know that executives who post on LinkedIn are 5X more likely to influence purchasing decisions? In this episode of Curve Ahead, host Brian Wiles chats with Stephanie Schwab, CEO of Crackerjack Marketing, about: ✅ Why executive branding is the future of LinkedIn marketing ✅ How company pages are becoming less effective in B2B marketing ✅ How to write LinkedIn content that builds trust &amp; engagement ✅ The resurgence of newsletters &amp; why they’re a smart content play ✅ How to overc...]]></itunes:summary>
    <description><![CDATA[<p>Did you know that executives who post on LinkedIn are 5X more likely to influence purchasing decisions?</p><p>In this episode of Curve Ahead, host Brian Wiles chats with Stephanie Schwab, CEO of Crackerjack Marketing, about:</p><p>✅ Why executive branding is the future of LinkedIn marketing<br/>✅ How company pages are becoming less effective in B2B marketing<br/>✅ How to write LinkedIn content that builds trust &amp; engagement<br/>✅ The resurgence of newsletters &amp; why they’re a smart content play<br/>✅ How to overcome writer’s block &amp; find your authentic voice</p><p>🎧 Tune in for expert insights on LinkedIn marketing, content strategy, and executive branding!</p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></description>
    <content:encoded><![CDATA[<p>Did you know that executives who post on LinkedIn are 5X more likely to influence purchasing decisions?</p><p>In this episode of Curve Ahead, host Brian Wiles chats with Stephanie Schwab, CEO of Crackerjack Marketing, about:</p><p>✅ Why executive branding is the future of LinkedIn marketing<br/>✅ How company pages are becoming less effective in B2B marketing<br/>✅ How to write LinkedIn content that builds trust &amp; engagement<br/>✅ The resurgence of newsletters &amp; why they’re a smart content play<br/>✅ How to overcome writer’s block &amp; find your authentic voice</p><p>🎧 Tune in for expert insights on LinkedIn marketing, content strategy, and executive branding!</p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2408231/episodes/16571966-winning-on-linkedin-how-executives-can-build-their-personal-brand-with-stephanie-schwab.mp3" length="21457986" type="audio/mpeg" />
    <itunes:author>Brian Wiles</itunes:author>
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    <pubDate>Tue, 11 Feb 2025 04:00:00 -0500</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2408231/16571966/transcript" type="text/html" />
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    <psc:chapters>
  <psc:chapter start="0:00" title="Welcome &amp; Introduction to Stephanie Schwab" />
  <psc:chapter start="1:07" title="How Crackerjack Marketing Got Its Name" />
  <psc:chapter start="2:12" title="The Power of Being a Remote-First Agency" />
  <psc:chapter start="3:37" title="How COVID Changed Digital Marketing" />
  <psc:chapter start="4:36" title="What Crackerjack Marketing Does &amp; Who They Serve" />
  <psc:chapter start="5:41" title="Why Executive Branding is the Future of B2B Marketing" />
  <psc:chapter start="7:27" title="Why LinkedIn Personal Profiles Outperform Company Pages" />
  <psc:chapter start="9:31" title="Newsletters &amp; Their Resurgence in Digital Marketing" />
  <psc:chapter start="12:20" title="How to Overcome Writer’s Block &amp; Find Your Authentic Voice" />
  <psc:chapter start="15:32" title="Managing a Global Team Across Time Zones" />
  <psc:chapter start="19:35" title="AI in Content Marketing: A Tool, Not a Replacement" />
  <psc:chapter start="23:00" title="Challenges Facing B2B Marketers in 2025" />
  <psc:chapter start="25:55" title="The Future of Social Platforms: Is BlueSky the Next Twitter?" />
  <psc:chapter start="28:54" title="Final Thoughts: How to Work with Crackerjack Marketing" />
</psc:chapters>
    <itunes:duration>1786</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>2</itunes:season>
    <itunes:episode>8</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Healthcare Innovation &amp; Growth with Brian Anderson, CEO of Augusto</itunes:title>
    <title>Healthcare Innovation &amp; Growth with Brian Anderson, CEO of Augusto</title>
    <itunes:summary><![CDATA[How do AI, automation, and digital consulting help healthcare organizations scale and innovate? In this episode of Curve Ahead, host Brian Wiles chats with Brian Anderson, CEO of Augusto, about: ✅ AI’s role in healthcare &amp; marketing analytics ✅ The inbound flywheel &amp; its impact on business growth ✅ Scaling a business while maintaining strong leadership &amp; culture ✅ How AI &amp; data-driven insights refine business strategies 🎧 Tune in for expert insights on leveraging AI, automatio...]]></itunes:summary>
    <description><![CDATA[<p>How do AI, automation, and digital consulting help healthcare organizations scale and innovate?</p><p>In this episode of Curve Ahead, host Brian Wiles chats with Brian Anderson, CEO of Augusto, about:</p><p>✅ AI’s role in healthcare &amp; marketing analytics<br/>✅ The inbound flywheel &amp; its impact on business growth<br/>✅ Scaling a business while maintaining strong leadership &amp; culture<br/>✅ How AI &amp; data-driven insights refine business strategies</p><p>🎧 Tune in for expert insights on leveraging AI, automation, and digital transformation!</p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></description>
    <content:encoded><![CDATA[<p>How do AI, automation, and digital consulting help healthcare organizations scale and innovate?</p><p>In this episode of Curve Ahead, host Brian Wiles chats with Brian Anderson, CEO of Augusto, about:</p><p>✅ AI’s role in healthcare &amp; marketing analytics<br/>✅ The inbound flywheel &amp; its impact on business growth<br/>✅ Scaling a business while maintaining strong leadership &amp; culture<br/>✅ How AI &amp; data-driven insights refine business strategies</p><p>🎧 Tune in for expert insights on leveraging AI, automation, and digital transformation!</p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2408231/episodes/16570562-healthcare-innovation-growth-with-brian-anderson-ceo-of-augusto.mp3" length="18565714" type="audio/mpeg" />
    <itunes:author>Brian Wiles</itunes:author>
    <guid isPermaLink="false">Buzzsprout-16570562</guid>
    <pubDate>Thu, 06 Feb 2025 04:00:00 -0500</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title=" Introduction to Brian Anderson &amp; Augusto" />
  <psc:chapter start="1:06" title="Why Brian Founded Augusto &amp; His Entrepreneurial Journey" />
  <psc:chapter start="3:23" title="The Key People to Surround Yourself With in Business" />
  <psc:chapter start="6:56" title="Augusto’s Growth Equation: Value x Trust" />
  <psc:chapter start="9:14" title="How the Inbound Flywheel Drives Business Success" />
  <psc:chapter start="11:47" title="The Role of AI in Healthcare, Marketing, and Data Insights" />
  <psc:chapter start="16:55" title="How AI &amp; Data Analytics Refine Growth Strategies" />
  <psc:chapter start="22:55" title="Scaling a Business &amp; Managing Multiple Priorities" />
  <psc:chapter start="25:42" title="Augusto’s Work with Healthcare Clients &amp; Industry Insights" />
</psc:chapters>
    <itunes:duration>1545</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>2</itunes:season>
    <itunes:episode>7</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Winning as a Challenger Brand: Marketing Strategies from John Gumas</itunes:title>
    <title>Winning as a Challenger Brand: Marketing Strategies from John Gumas</title>
    <itunes:summary><![CDATA[In this episode of Curve Ahead, host Brian Wiles interviews John Gumas, the CEO of Gumas Advertising and author of Challenger Brand Marketing. With over 40 years of experience, John has helped companies stand out and compete against industry leaders—without massive budgets. Key Takeaways: ✅ What defines a Challenger Brand and how to compete against bigger competitors ✅ Why smart strategy beats big spending in marketing ✅ The role of leadership in shaping company culture and marketing success ...]]></itunes:summary>
    <description><![CDATA[<p>In this episode of Curve Ahead, host Brian Wiles interviews John Gumas, the CEO of Gumas Advertising and author of Challenger Brand Marketing. With over 40 years of experience, John has helped companies stand out and compete against industry leaders—without massive budgets.</p><p><b>Key Takeaways:</b><br/>✅ What defines a Challenger Brand and how to compete against bigger competitors<br/>✅ Why smart strategy beats big spending in marketing<br/>✅ The role of leadership in shaping company culture and marketing success<br/>✅ How AI is changing advertising—without replacing human creativity</p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></description>
    <content:encoded><![CDATA[<p>In this episode of Curve Ahead, host Brian Wiles interviews John Gumas, the CEO of Gumas Advertising and author of Challenger Brand Marketing. With over 40 years of experience, John has helped companies stand out and compete against industry leaders—without massive budgets.</p><p><b>Key Takeaways:</b><br/>✅ What defines a Challenger Brand and how to compete against bigger competitors<br/>✅ Why smart strategy beats big spending in marketing<br/>✅ The role of leadership in shaping company culture and marketing success<br/>✅ How AI is changing advertising—without replacing human creativity</p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2408231/episodes/16556585-winning-as-a-challenger-brand-marketing-strategies-from-john-gumas.mp3" length="20352038" type="audio/mpeg" />
    <itunes:author>Brian Wiles</itunes:author>
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    <pubDate>Tue, 04 Feb 2025 04:00:00 -0500</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Introduction to John Gumas &amp; Challenger Brand Marketing" />
  <psc:chapter start="2:03" title="How John Got Started in Advertising &amp; Built Gumas Advertising" />
  <psc:chapter start="4:50" title="What is a Challenger Brand &amp; How to Compete Smartly" />
  <psc:chapter start="7:15" title="The Evolution of Marketing &amp; Staying Ahead of Trends" />
  <psc:chapter start="12:34" title="The Role of Leadership &amp; Culture in Business Success" />
  <psc:chapter start="21:00" title="How AI is Impacting the Advertising Industry" />
  <psc:chapter start="26:45" title="Predictions for the Future of Marketing &amp; Branding" />
  <psc:chapter start="27:56" title="John’s Advice for Business Owners &amp; Entrepreneurs" />
</psc:chapters>
    <itunes:duration>1693</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>2</itunes:season>
    <itunes:episode>6</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Fixing Healthcare Data: AI, Interoperability &amp; Business Strategy with Dominique Gross of HART</itunes:title>
    <title>Fixing Healthcare Data: AI, Interoperability &amp; Business Strategy with Dominique Gross of HART</title>
    <itunes:summary><![CDATA[In this episode of Curve Ahead, host Brian Wiles interviews Dominique Gross, CEO of HART, about healthcare data management, AI in health IT, and scaling a tech company. Dominique shares how she transitioned from mechanical engineering to leading a fast-growing health IT firm, how AI is shaping data interoperability, and why saying no is sometimes the best business decision. Key Takeaways: The challenges of healthcare interoperability and standardizationHow AI enhances but doesn’t replace huma...]]></itunes:summary>
    <description><![CDATA[<p>In this episode of Curve Ahead, host Brian Wiles interviews Dominique Gross, CEO of HART, about healthcare data management, AI in health IT, and scaling a tech company. Dominique shares how she transitioned from mechanical engineering to leading a fast-growing health IT firm, how AI is shaping data interoperability, and why saying no is sometimes the best business decision.</p><p><b>Key Takeaways:</b></p><ul><li>The challenges of <b>healthcare interoperability</b> and standardization</li><li>How <b>AI enhances but doesn’t replace human oversight</b> in health IT</li><li>The <b>role of product management</b> in identifying business focus areas</li><li>The importance of <b>knowing when to pivot, restructure, and scale</b></li></ul><p><b>Tune in now for expert insights into AI, healthcare innovation, and leadership in tech.</b></p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></description>
    <content:encoded><![CDATA[<p>In this episode of Curve Ahead, host Brian Wiles interviews Dominique Gross, CEO of HART, about healthcare data management, AI in health IT, and scaling a tech company. Dominique shares how she transitioned from mechanical engineering to leading a fast-growing health IT firm, how AI is shaping data interoperability, and why saying no is sometimes the best business decision.</p><p><b>Key Takeaways:</b></p><ul><li>The challenges of <b>healthcare interoperability</b> and standardization</li><li>How <b>AI enhances but doesn’t replace human oversight</b> in health IT</li><li>The <b>role of product management</b> in identifying business focus areas</li><li>The importance of <b>knowing when to pivot, restructure, and scale</b></li></ul><p><b>Tune in now for expert insights into AI, healthcare innovation, and leadership in tech.</b></p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2408231/episodes/16528993-fixing-healthcare-data-ai-interoperability-business-strategy-with-dominique-gross-of-hart.mp3" length="14741461" type="audio/mpeg" />
    <itunes:author>Brian Wiles</itunes:author>
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    <pubDate>Thu, 30 Jan 2025 04:00:00 -0500</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="Introduction to Dominique Gross &amp; HART" />
  <psc:chapter start="2:01" title="Dominique’s Background: From Engineering to Health IT Leadership" />
  <psc:chapter start="7:19" title="The Challenges of Healthcare Data &amp; Interoperability" />
  <psc:chapter start="12:45" title="How AI is Used in Healthcare IT &amp; Its Limitations" />
  <psc:chapter start="18:30" title="The Reality of Healthcare Standardization &amp; Data Regulation" />
  <psc:chapter start="24:15" title="Product Management’s Role in Scaling HART" />
</psc:chapters>
    <itunes:duration>1839</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>2</itunes:season>
    <itunes:episode>5</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>AI Meets Influencer Marketing with Linqia</itunes:title>
    <title>AI Meets Influencer Marketing with Linqia</title>
    <itunes:summary><![CDATA[In this episode of Curve Ahead, host Brian Wiles chats with Daniel Schotland, COO of Linqia, to discuss how AI is transforming influencer marketing. Daniel shares Linqia’s approach to optimizing campaigns with data and analytics, the evolution of the influencer space, and how brands can use creative strategies to stay ahead. Key Takeaways: ✅ Using AI to find the perfect influencer-brand match ✅ Evolving trends in influencer marketing from blogs to TikTok ✅ Measuring ROI and optimizing for cam...]]></itunes:summary>
    <description><![CDATA[<p>In this episode of <b>Curve Ahead</b>, host <b>Brian Wiles</b> chats with <b>Daniel Schotland</b>, COO of <b>Linqia</b>, to discuss how AI is transforming influencer marketing. Daniel shares Linqia’s approach to optimizing campaigns with data and analytics, the evolution of the influencer space, and how brands can use creative strategies to stay ahead.</p><p><b>Key Takeaways:</b><br/>✅ Using AI to find the perfect influencer-brand match<br/>✅ Evolving trends in influencer marketing from blogs to TikTok<br/>✅ Measuring ROI and optimizing for campaign success<br/>✅ Integrating influencers into retail media and shopper marketing</p><p>🎧 <b>Tune in for actionable insights on leveraging influencers to build impactful campaigns</b></p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></description>
    <content:encoded><![CDATA[<p>In this episode of <b>Curve Ahead</b>, host <b>Brian Wiles</b> chats with <b>Daniel Schotland</b>, COO of <b>Linqia</b>, to discuss how AI is transforming influencer marketing. Daniel shares Linqia’s approach to optimizing campaigns with data and analytics, the evolution of the influencer space, and how brands can use creative strategies to stay ahead.</p><p><b>Key Takeaways:</b><br/>✅ Using AI to find the perfect influencer-brand match<br/>✅ Evolving trends in influencer marketing from blogs to TikTok<br/>✅ Measuring ROI and optimizing for campaign success<br/>✅ Integrating influencers into retail media and shopper marketing</p><p>🎧 <b>Tune in for actionable insights on leveraging influencers to build impactful campaigns</b></p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2408231/episodes/16520221-ai-meets-influencer-marketing-with-linqia.mp3" length="15671002" type="audio/mpeg" />
    <itunes:image href="https://storage.buzzsprout.com/kw7fgqi8j47bcg519auu4q92emml?.jpg" />
    <itunes:author>Brian Wiles</itunes:author>
    <guid isPermaLink="false">Buzzsprout-16520221</guid>
    <pubDate>Tue, 28 Jan 2025 14:00:00 -0500</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title=" Introduction to Daniel Schotland and Linqia" />
  <psc:chapter start="2:00" title="Evolution of Influencer Marketing: From Blogs to TikTok" />
  <psc:chapter start="7:19" title="How Linqia Uses AI to Optimize Campaigns" />
  <psc:chapter start="13:30" title="Balancing Creative Freedom and Brand Guidelines" />
  <psc:chapter start="18:10" title="Future of AI in Influencer Marketing" />
  <psc:chapter start="24:01" title="Retail Media and Influencer Marketing Integration" />
  <psc:chapter start="32:27" title="Final Thoughts and Linqia’s Vision for the Future" />
</psc:chapters>
    <itunes:duration>1955</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>2</itunes:season>
    <itunes:episode>4</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>How Giv Is Transforming Sales and Marketing with Charitable Giving</itunes:title>
    <title>How Giv Is Transforming Sales and Marketing with Charitable Giving</title>
    <itunes:summary><![CDATA[In this episode of Curve Ahead, host Brian Wiles interviews Dan Locke, co-founder of Give, about the innovative platform that integrates philanthropy into sales and marketing. Dan shares how Give helps businesses build authentic connections through purpose-driven outreach, turning every interaction into an opportunity to make an impact. Key Takeaways: ✅ The power of emotional connection in sales and marketing ✅ Leveraging charitable giving for lead generation and relationship-building ✅ Insig...]]></itunes:summary>
    <description><![CDATA[<p>In this episode of <b>Curve Ahead</b>, host <b>Brian Wiles</b> interviews <b>Dan Locke</b>, co-founder of <b>Give</b>, about the innovative platform that integrates philanthropy into sales and marketing. Dan shares how Give helps businesses build authentic connections through purpose-driven outreach, turning every interaction into an opportunity to make an impact.</p><p><b>Key Takeaways:</b><br/>✅ The power of emotional connection in sales and marketing<br/>✅ Leveraging charitable giving for lead generation and relationship-building<br/>✅ Insights into multi-sided marketplaces and their challenges<br/>✅ Why philanthropic companies recruit and retain employees more effectively<br/><br/>Tune in for practical advice and inspiring ideas on using purpose to drive business success.</p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></description>
    <content:encoded><![CDATA[<p>In this episode of <b>Curve Ahead</b>, host <b>Brian Wiles</b> interviews <b>Dan Locke</b>, co-founder of <b>Give</b>, about the innovative platform that integrates philanthropy into sales and marketing. Dan shares how Give helps businesses build authentic connections through purpose-driven outreach, turning every interaction into an opportunity to make an impact.</p><p><b>Key Takeaways:</b><br/>✅ The power of emotional connection in sales and marketing<br/>✅ Leveraging charitable giving for lead generation and relationship-building<br/>✅ Insights into multi-sided marketplaces and their challenges<br/>✅ Why philanthropic companies recruit and retain employees more effectively<br/><br/>Tune in for practical advice and inspiring ideas on using purpose to drive business success.</p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2408231/episodes/16491561-how-giv-is-transforming-sales-and-marketing-with-charitable-giving.mp3" length="22179458" type="audio/mpeg" />
    <itunes:author>Brian Wiles</itunes:author>
    <guid isPermaLink="false">Buzzsprout-16491561</guid>
    <pubDate>Thu, 23 Jan 2025 14:00:00 -0500</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2408231/16491561/transcript" type="text/html" />
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    <psc:chapters>
  <psc:chapter start="0:00" title="Introduction" />
  <psc:chapter start="1:13" title="Dan&#39;s Career Path &amp; Entrepreneurial Journey" />
  <psc:chapter start="6:18" title="Lessons from Multi-Sided Marketplaces" />
  <psc:chapter start="10:00" title="How Giv Works" />
  <psc:chapter start="12:16" title="Building Emotional Connections in Sales and Marketing" />
  <psc:chapter start="18:31" title="ROI of Charitable Giving in Business" />
  <psc:chapter start="23:19" title="Popular Charities Supported by Give" />
  <psc:chapter start="28:38" title="Transforming Scheduling Pages and Lead Capture Forms" />
  <psc:chapter start="29:47" title="Dan’s Vision for Giv and Final Thoughts" />
</psc:chapters>
    <itunes:duration>1845</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>2</itunes:season>
    <itunes:episode>3</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title> Mastering Creative Marketing with Austin Dandridge, CEO of Cobble Hill</itunes:title>
    <title> Mastering Creative Marketing with Austin Dandridge, CEO of Cobble Hill</title>
    <itunes:summary><![CDATA[In this episode of Curve Ahead, host Brian Wiles interviews Austin Dandridge, founder of Cobble Hill, a creative digital agency known for its impactful brand storytelling and innovative digital ad strategies. Austin discusses his journey from photographer to agency leader, sharing insights into how Cobble Hill transitioned from web design to focused digital marketing services. Key Takeaways: ✅ Building a team of specialists to drive creative excellence ✅ How AI enhances ideation and marketing...]]></itunes:summary>
    <description><![CDATA[<p>In this episode of Curve Ahead, host Brian Wiles interviews Austin Dandridge, founder of Cobble Hill, a creative digital agency known for its impactful brand storytelling and innovative digital ad strategies. Austin discusses his journey from photographer to agency leader, sharing insights into how Cobble Hill transitioned from web design to focused digital marketing services.</p><p><b>Key Takeaways:</b><br/>✅ Building a team of specialists to drive creative excellence<br/>✅ How AI enhances ideation and marketing processes without replacing human creativity<br/>✅ Strategies for crafting premium, authentic brand experiences<br/>✅ Why storytelling is at the core of effective marketing</p><p>Tune in to hear Austin’s advice for creating impactful brand stories and succeeding in digital marketing.</p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></description>
    <content:encoded><![CDATA[<p>In this episode of Curve Ahead, host Brian Wiles interviews Austin Dandridge, founder of Cobble Hill, a creative digital agency known for its impactful brand storytelling and innovative digital ad strategies. Austin discusses his journey from photographer to agency leader, sharing insights into how Cobble Hill transitioned from web design to focused digital marketing services.</p><p><b>Key Takeaways:</b><br/>✅ Building a team of specialists to drive creative excellence<br/>✅ How AI enhances ideation and marketing processes without replacing human creativity<br/>✅ Strategies for crafting premium, authentic brand experiences<br/>✅ Why storytelling is at the core of effective marketing</p><p>Tune in to hear Austin’s advice for creating impactful brand stories and succeeding in digital marketing.</p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2408231/episodes/16439235-mastering-creative-marketing-with-austin-dandridge-ceo-of-cobble-hill.mp3" length="24775824" type="audio/mpeg" />
    <itunes:author>Brian Wiles</itunes:author>
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    <pubDate>Thu, 16 Jan 2025 04:00:00 -0500</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2408231/16439235/transcript" type="text/html" />
    <podcast:transcript url="https://www.buzzsprout.com/2408231/16439235/transcript.json" type="application/json" />
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    <psc:chapters>
  <psc:chapter start="0:00" title="Introduction to Austin Dandridge and Cobble Hill" />
  <psc:chapter start="2:00" title="Austin’s Career Journey: From Photography to Marketing Leadership" />
  <psc:chapter start="4:24" title="Founding Cobble Hill and Building a Team" />
  <psc:chapter start="7:19" title="The Shift from Websites to Full Digital Advertising Services" />
  <psc:chapter start="11:27" title="Leveraging AI in Marketing and Content Ideation" />
  <psc:chapter start="18:00" title="Creating Authentic Brand Experiences for Premium Clients" />
  <psc:chapter start="22:38" title="Storytelling and Differentiating in a Competitive Market" />
  <psc:chapter start="26:02" title="Branding Beyond Logos Why Brand Essence Matters" />
</psc:chapters>
    <itunes:duration>2061</itunes:duration>
    <itunes:keywords>digital marketing, creative agency, brand storytelling, authentic branding, AI in content creation, </itunes:keywords>
    <itunes:season>2</itunes:season>
    <itunes:episode>2</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Mastering Entrepreneurship with Mac Frederick, Founder of Momentum</itunes:title>
    <title>Mastering Entrepreneurship with Mac Frederick, Founder of Momentum</title>
    <itunes:summary><![CDATA[In this episode of Curve Ahead, host Brian Wiles interviews Mack Frederick, founder of Momentum and serial entrepreneur, about his inspiring journey from building a party bus business in college to running a multi-location phone repair company and a thriving digital marketing agency. Mack shares insights into balancing brick-and-mortar retail with digital growth, building a strong Google presence, and staying ahead of SEO trends. Key Takeaways: ✅ How small businesses can leverage Google tools...]]></itunes:summary>
    <description><![CDATA[<p>In this episode of <b>Curve Ahead</b>, host <b>Brian Wiles</b> interviews <b>Mack Frederick</b>, founder of <b>Momentum</b> and serial entrepreneur, about his inspiring journey from building a party bus business in college to running a multi-location phone repair company and a thriving digital marketing agency. Mack shares insights into balancing brick-and-mortar retail with digital growth, building a strong Google presence, and staying ahead of SEO trends.</p><p><b>Key Takeaways:</b><br/>✅ How small businesses can leverage Google tools to grow<br/>✅ Challenges of scaling multiple businesses at once<br/>✅ Mack’s approach to SEO, local search, and Google Ads<br/>✅ The importance of learning from failure and saying &quot;no&quot; to distractions</p><p>🎧 <b>Tune in to hear Mack’s incredible journey and his passion for empowering small businesses!</b></p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></description>
    <content:encoded><![CDATA[<p>In this episode of <b>Curve Ahead</b>, host <b>Brian Wiles</b> interviews <b>Mack Frederick</b>, founder of <b>Momentum</b> and serial entrepreneur, about his inspiring journey from building a party bus business in college to running a multi-location phone repair company and a thriving digital marketing agency. Mack shares insights into balancing brick-and-mortar retail with digital growth, building a strong Google presence, and staying ahead of SEO trends.</p><p><b>Key Takeaways:</b><br/>✅ How small businesses can leverage Google tools to grow<br/>✅ Challenges of scaling multiple businesses at once<br/>✅ Mack’s approach to SEO, local search, and Google Ads<br/>✅ The importance of learning from failure and saying &quot;no&quot; to distractions</p><p>🎧 <b>Tune in to hear Mack’s incredible journey and his passion for empowering small businesses!</b></p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2408231/episodes/16438342-mastering-entrepreneurship-with-mac-frederick-founder-of-momentum.mp3" length="22128061" type="audio/mpeg" />
    <itunes:author>Brian Wiles</itunes:author>
    <guid isPermaLink="false">Buzzsprout-16438342</guid>
    <pubDate>Tue, 14 Jan 2025 16:00:00 -0500</pubDate>
    <itunes:duration>1841</itunes:duration>
    <itunes:keywords>Small Business Marketing, Google Ads, SEO, Digital Marketing for SMB, </itunes:keywords>
    <itunes:season>2</itunes:season>
    <itunes:episode>1</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Data, AI, and Marketing Innovation with Bill Balderaz, Founder of Futurety</itunes:title>
    <title>Data, AI, and Marketing Innovation with Bill Balderaz, Founder of Futurety</title>
    <itunes:summary><![CDATA[In this episode of Curve Ahead, host Brian Wiles interviews Bill Balderaz, founder and CEO of Futurety, to discuss the power of data analytics and AI in driving business success—especially in regulated industries like healthcare and finance. Bill shares his entrepreneurial story, how clean data transforms organizations, and his thoughts on the future of marketing analytics. Key Topics Covered: ✅ Building a career in data-driven marketing and analytics ✅ The role of AI and machine learning in ...]]></itunes:summary>
    <description><![CDATA[<p>In this episode of <b>Curve Ahead</b>, host <b>Brian Wiles</b> interviews <b>Bill Balderaz</b>, founder and CEO of <b>Futurety</b>, to discuss the power of <b>data analytics</b> and <b>AI</b> in driving business success—especially in regulated industries like healthcare and finance. Bill shares his entrepreneurial story, how clean data transforms organizations, and his thoughts on the future of marketing analytics.</p><p><b>Key Topics Covered:</b><br/>✅ Building a career in data-driven marketing and analytics<br/>✅ The role of <b>AI and machine learning</b> in actionable decision-making<br/>✅ Addressing data challenges in regulated industries<br/>✅ How core values build successful, lasting teams<br/>✅ Key marketing trends, including agency consolidation and innovation</p><p><b>Tune in to learn how data and AI can revolutionize decision-making for your business!</b></p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></description>
    <content:encoded><![CDATA[<p>In this episode of <b>Curve Ahead</b>, host <b>Brian Wiles</b> interviews <b>Bill Balderaz</b>, founder and CEO of <b>Futurety</b>, to discuss the power of <b>data analytics</b> and <b>AI</b> in driving business success—especially in regulated industries like healthcare and finance. Bill shares his entrepreneurial story, how clean data transforms organizations, and his thoughts on the future of marketing analytics.</p><p><b>Key Topics Covered:</b><br/>✅ Building a career in data-driven marketing and analytics<br/>✅ The role of <b>AI and machine learning</b> in actionable decision-making<br/>✅ Addressing data challenges in regulated industries<br/>✅ How core values build successful, lasting teams<br/>✅ Key marketing trends, including agency consolidation and innovation</p><p><b>Tune in to learn how data and AI can revolutionize decision-making for your business!</b></p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2408231/episodes/16296149-data-ai-and-marketing-innovation-with-bill-balderaz-founder-of-futurety.mp3" length="25272648" type="audio/mpeg" />
    <itunes:author>Brian Wiles</itunes:author>
    <guid isPermaLink="false">Buzzsprout-16296149</guid>
    <pubDate>Tue, 17 Dec 2024 13:00:00 -0500</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2408231/16296149/transcript" type="text/html" />
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    <psc:chapters>
  <psc:chapter start="0:00" title="Introduction" />
  <psc:chapter start="3:01" title="Bill’s entrepreneurial journey and career background" />
  <psc:chapter start="10:18" title="The role of clean, actionable data in business decisions" />
  <psc:chapter start="12:49" title="Data challenges and opportunities in regulated industries" />
  <psc:chapter start="15:10" title="Balancing risk and innovation in healthcare and finance" />
  <psc:chapter start="21:17" title="Building teams: Core values and team culture for success" />
  <psc:chapter start="24:30" title="Trends in AI, machine learning, and marketing analytics" />
  <psc:chapter start="28:57" title="The evolution of job roles in a tech-driven world" />
  <psc:chapter start="33:19" title="Agency consolidation and private equity trends" />
  <psc:chapter start="34:19" title="Bill’s advice for aspiring entrepreneurs and leaders" />
</psc:chapters>
    <itunes:duration>2103</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>15</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Blending Creativity, Strategy, and Community: A Conversation with Eric Morley of Blue C</itunes:title>
    <title>Blending Creativity, Strategy, and Community: A Conversation with Eric Morley of Blue C</title>
    <itunes:summary><![CDATA[In this episode of Curve Ahead, host Brian Wiles speaks with Eric Morley, co-founder of Blue C , about his 20+ years in marketing and the importance of balancing brand strategy with community involvement. Eric shares insights into how his agency delivers impactful campaigns for clients like Monster Energy and Hyundai, while staying at the forefront of trends like AI and machine learning. Key Takeaways: ✅ Why community engagement is vital for authentic brand-building ✅ How AI and machine learn...]]></itunes:summary>
    <description><![CDATA[<p>In this episode of <b>Curve Ahead</b>, host <b>Brian Wiles</b> speaks with <b>Eric Morley</b>, co-founder of <b>Blue C </b>, about his 20+ years in marketing and the importance of balancing brand strategy with community involvement. Eric shares insights into how his agency delivers impactful campaigns for clients like Monster Energy and Hyundai, while staying at the forefront of trends like AI and machine learning.</p><p><b>Key Takeaways:</b><br/>✅ Why community engagement is vital for authentic brand-building<br/>✅ How AI and machine learning are reshaping marketing strategies<br/>✅ Lessons learned from two decades of marketing leadership<br/>✅ The story behind the <b>Distinguished Gentleman&apos;s Ride</b></p><p><b>Tune in for practical advice and inspiring stories about creating impactful campaigns and giving back to the community.</b></p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></description>
    <content:encoded><![CDATA[<p>In this episode of <b>Curve Ahead</b>, host <b>Brian Wiles</b> speaks with <b>Eric Morley</b>, co-founder of <b>Blue C </b>, about his 20+ years in marketing and the importance of balancing brand strategy with community involvement. Eric shares insights into how his agency delivers impactful campaigns for clients like Monster Energy and Hyundai, while staying at the forefront of trends like AI and machine learning.</p><p><b>Key Takeaways:</b><br/>✅ Why community engagement is vital for authentic brand-building<br/>✅ How AI and machine learning are reshaping marketing strategies<br/>✅ Lessons learned from two decades of marketing leadership<br/>✅ The story behind the <b>Distinguished Gentleman&apos;s Ride</b></p><p><b>Tune in for practical advice and inspiring stories about creating impactful campaigns and giving back to the community.</b></p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2408231/episodes/16268442-blending-creativity-strategy-and-community-a-conversation-with-eric-morley-of-blue-c.mp3" length="35018085" type="audio/mpeg" />
    <itunes:author>Brian Wiles</itunes:author>
    <guid isPermaLink="false">Buzzsprout-16268442</guid>
    <pubDate>Thu, 12 Dec 2024 12:00:00 -0500</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2408231/16268442/transcript" type="text/html" />
    <podcast:transcript url="https://www.buzzsprout.com/2408231/16268442/transcript.json" type="application/json" />
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    <psc:chapters>
  <psc:chapter start="0:00" title="Introduction" />
  <psc:chapter start="3:01" title="Founding Blue C" />
  <psc:chapter start="8:54" title="Brand Power Framework" />
  <psc:chapter start="15:14" title="Leveraging AI in Marketing" />
  <psc:chapter start="19:49" title="Importance of Customer Journey Mapping" />
  <psc:chapter start="28:48" title="Engaging Younger Demographics" />
  <psc:chapter start="39:26" title="Giving Back Through the Distinguished Gentleman&#39;s Rids" />
  <psc:chapter start="46:39" title="Closing Thoughts and Initiatives" />
</psc:chapters>
    <itunes:duration>2915</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>14</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Transforming Influencer Marketing with Christian Brown, Co-Founder of Glewee</itunes:title>
    <title>Transforming Influencer Marketing with Christian Brown, Co-Founder of Glewee</title>
    <itunes:summary><![CDATA[In this episode of Curve Ahead, host Brian Wiles speaks with Christian (Chris) Brown, co-founder of Glewee, about his journey from startup founder to revolutionizing influencer marketing. Glewee bridges the gap between brands and vetted influencers, offering a streamlined platform that makes campaigns faster, easier, and more effective. Key Takeaways: ✅ How Gluey simplifies influencer marketing for SMBs and emerging brands ✅ Trends reshaping the industry, including TikTok Shop and affiliate m...]]></itunes:summary>
    <description><![CDATA[<p>In this episode of <b>Curve Ahead</b>, host <b>Brian Wiles</b> speaks with <b>Christian (Chris) Brown</b>, co-founder of <b>Glewee</b>, about his journey from startup founder to revolutionizing influencer marketing. Glewee bridges the gap between brands and vetted influencers, offering a streamlined platform that makes campaigns faster, easier, and more effective.</p><p><b>Key Takeaways:</b><br/>✅ How Gluey simplifies influencer marketing for SMBs and emerging brands<br/>✅ Trends reshaping the industry, including TikTok Shop and affiliate marketing<br/>✅ The role of AI in optimizing influencer campaigns and content creation<br/>✅ Lessons learned as a young founder navigating the challenges of scaling a business</p><p>🎧 <b>Tune in now to learn how Glewee is changing the game for brands and influencers alike.<br/></b><br/></p><ol><li><b>[00:00] Introduction</b><ul><li>Meet Christian Brown and learn about Glewee’s mission.</li></ul></li><li><b>[01:24] Inspiration Behind Glewee</b><ul><li>The early days of Glewee and the gap it fills in the influencer marketing space.</li></ul></li><li><b>[03:01] The Story Behind the Name ‘Glewee’</b><ul><li>How the name reflects the platform’s mission to connect brands and influencers.</li></ul></li><li><b>[05:23] Overcoming Challenges as Young Founders</b><ul><li>Lessons learned in licensing, contracting, and scaling the business.</li></ul></li><li><b>[09:47] Unique Features of Glewee</b><ul><li>What sets Glewee apart in the competitive influencer marketing industry.</li></ul></li><li><b>[15:15] Coaching Brands for Campaign Success</b><ul><li>Helping brands optimize campaigns based on goals and KPIs.</li></ul></li><li><b>[21:17] Influencer Marketing Trends</b><ul><li>TikTok Shop, affiliate models, and the evolution of social media marketing.</li></ul></li><li><b>[29:31] AI’s Impact on Influencer Marketing</b><ul><li>Leveraging AI for ideation, captions, and influencer recommendations.</li></ul></li><li><b>[35:33] Final Thoughts and Call to Action</b><ul><li>Chris invites brands and influencers to join Gluey and outlines next steps</li></ul></li></ol><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></description>
    <content:encoded><![CDATA[<p>In this episode of <b>Curve Ahead</b>, host <b>Brian Wiles</b> speaks with <b>Christian (Chris) Brown</b>, co-founder of <b>Glewee</b>, about his journey from startup founder to revolutionizing influencer marketing. Glewee bridges the gap between brands and vetted influencers, offering a streamlined platform that makes campaigns faster, easier, and more effective.</p><p><b>Key Takeaways:</b><br/>✅ How Gluey simplifies influencer marketing for SMBs and emerging brands<br/>✅ Trends reshaping the industry, including TikTok Shop and affiliate marketing<br/>✅ The role of AI in optimizing influencer campaigns and content creation<br/>✅ Lessons learned as a young founder navigating the challenges of scaling a business</p><p>🎧 <b>Tune in now to learn how Glewee is changing the game for brands and influencers alike.<br/></b><br/></p><ol><li><b>[00:00] Introduction</b><ul><li>Meet Christian Brown and learn about Glewee’s mission.</li></ul></li><li><b>[01:24] Inspiration Behind Glewee</b><ul><li>The early days of Glewee and the gap it fills in the influencer marketing space.</li></ul></li><li><b>[03:01] The Story Behind the Name ‘Glewee’</b><ul><li>How the name reflects the platform’s mission to connect brands and influencers.</li></ul></li><li><b>[05:23] Overcoming Challenges as Young Founders</b><ul><li>Lessons learned in licensing, contracting, and scaling the business.</li></ul></li><li><b>[09:47] Unique Features of Glewee</b><ul><li>What sets Glewee apart in the competitive influencer marketing industry.</li></ul></li><li><b>[15:15] Coaching Brands for Campaign Success</b><ul><li>Helping brands optimize campaigns based on goals and KPIs.</li></ul></li><li><b>[21:17] Influencer Marketing Trends</b><ul><li>TikTok Shop, affiliate models, and the evolution of social media marketing.</li></ul></li><li><b>[29:31] AI’s Impact on Influencer Marketing</b><ul><li>Leveraging AI for ideation, captions, and influencer recommendations.</li></ul></li><li><b>[35:33] Final Thoughts and Call to Action</b><ul><li>Chris invites brands and influencers to join Gluey and outlines next steps</li></ul></li></ol><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2408231/episodes/16250170-transforming-influencer-marketing-with-christian-brown-co-founder-of-glewee.mp3" length="27114375" type="audio/mpeg" />
    <itunes:author>Brian Wiles</itunes:author>
    <guid isPermaLink="false">Buzzsprout-16250170</guid>
    <pubDate>Tue, 10 Dec 2024 06:00:00 -0500</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2408231/16250170/transcript" type="text/html" />
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    <psc:chapters>
  <psc:chapter start="0:00" title="Introduction" />
  <psc:chapter start="1:24" title="Inspiration Behind Glewee" />
  <psc:chapter start="3:01" title="The Story Behind the Name" />
  <psc:chapter start="5:23" title="Overcoming Challenges as Young Founders" />
  <psc:chapter start="9:47" title="Unique Features of Glewee" />
  <psc:chapter start="15:15" title="Coaching Brands for Campaign Success" />
  <psc:chapter start="21:17" title="Influencer Marketing Trends" />
  <psc:chapter start="29:31" title="AI’s Impact on Influencer Marketing" />
  <psc:chapter start="35:33" title="Final Thoughts and Call to Action" />
</psc:chapters>
    <itunes:duration>2256</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>13</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>Mastering B2B Tech Marketing with Courtney Kehl, Founder of Expert Marketing Advisors</itunes:title>
    <title>Mastering B2B Tech Marketing with Courtney Kehl, Founder of Expert Marketing Advisors</title>
    <itunes:summary><![CDATA[In this episode of Curve Ahead, host Brian Wiles sits down with Courtney Kehl, founder and CEO of Expert Marketing Advisors (EMA), to discuss the evolving landscape of B2B tech marketing. Courtney shares her journey from working in corporate marketing at Cisco to launching and scaling a successful full-service marketing agency Key Topics: How B2B tech marketing has evolved over the years Balancing client vision with effective go-to-market strategies The growing role of AI and automation in ma...]]></itunes:summary>
    <description><![CDATA[<p>In this episode of <b>Curve Ahead</b>, host <b>Brian Wiles</b> sits down with <b>Courtney Kehl</b>, founder and CEO of <b>Expert Marketing Advisors (EMA)</b>, to discuss the evolving landscape of <b>B2B tech marketing</b>. Courtney shares her journey from working in corporate marketing at Cisco to launching and scaling a successful full-service marketing agency<br/><b>Key Topics:</b><br/>How B2B tech marketing has evolved over the years<br/>Balancing client vision with effective <b>go-to-market strategies</b><br/>The growing role of <b>AI and automation</b> in marketing<br/>Lessons learned from scaling EMA and supporting companies through acquisition<br/>Advice for marketers and entrepreneurs navigating today’s tech landscape</p><p>Whether you’re a marketer, tech leader, or entrepreneur, this episode is packed with actionable insights to elevate your marketing game.</p><p><b>Tune in now to explore how you can master B2B tech marketing with Courtney’s expert advice!</b></p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></description>
    <content:encoded><![CDATA[<p>In this episode of <b>Curve Ahead</b>, host <b>Brian Wiles</b> sits down with <b>Courtney Kehl</b>, founder and CEO of <b>Expert Marketing Advisors (EMA)</b>, to discuss the evolving landscape of <b>B2B tech marketing</b>. Courtney shares her journey from working in corporate marketing at Cisco to launching and scaling a successful full-service marketing agency<br/><b>Key Topics:</b><br/>How B2B tech marketing has evolved over the years<br/>Balancing client vision with effective <b>go-to-market strategies</b><br/>The growing role of <b>AI and automation</b> in marketing<br/>Lessons learned from scaling EMA and supporting companies through acquisition<br/>Advice for marketers and entrepreneurs navigating today’s tech landscape</p><p>Whether you’re a marketer, tech leader, or entrepreneur, this episode is packed with actionable insights to elevate your marketing game.</p><p><b>Tune in now to explore how you can master B2B tech marketing with Courtney’s expert advice!</b></p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2408231/episodes/16224345-mastering-b2b-tech-marketing-with-courtney-kehl-founder-of-expert-marketing-advisors.mp3" length="20925614" type="audio/mpeg" />
    <itunes:author>Brian Wiles</itunes:author>
    <guid isPermaLink="false">Buzzsprout-16224345</guid>
    <pubDate>Thu, 05 Dec 2024 06:00:00 -0500</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2408231/16224345/transcript" type="text/html" />
    <podcast:transcript url="https://www.buzzsprout.com/2408231/16224345/transcript.json" type="application/json" />
    <podcast:transcript url="https://www.buzzsprout.com/2408231/16224345/transcript.srt" type="application/x-subrip" />
    <podcast:transcript url="https://www.buzzsprout.com/2408231/16224345/transcript.vtt" type="text/vtt" />
    <podcast:chapters url="https://www.buzzsprout.com/2408231/16224345/chapters.json" type="application/json" />
    <psc:chapters>
  <psc:chapter start="0:00" title="Introduction" />
  <psc:chapter start="0:34" title="Founding EMA" />
  <psc:chapter start="1:24" title="Saying Yes in the Early Days" />
  <psc:chapter start="3:02" title="Lessons from Cisco" />
  <psc:chapter start="4:05" title="EMA’s Focus on B2B Tech" />
  <psc:chapter start="5:19" title="Evolving Client Needs" />
  <psc:chapter start="6:33" title="Balancing Vision with Strategy" />
  <psc:chapter start="8:52" title="Scaling Through Acquisition" />
  <psc:chapter start="11:44" title="The AI Revolution" />
  <psc:chapter start="15:26" title="Future of AI and Automation" />
  <psc:chapter start="21:00" title="Tech’s Role in EMA’s Strategy" />
  <psc:chapter start="26:41" title="Disruptors in Marketing" />
  <psc:chapter start="28:24" title="Courtney’s Closing Thoughts" />
</psc:chapters>
    <itunes:duration>1740</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>12</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Transforming Restaurant Management with Geordy Murphy, Founder of FobeSoft</itunes:title>
    <title>Transforming Restaurant Management with Geordy Murphy, Founder of FobeSoft</title>
    <itunes:summary><![CDATA[In this episode of Curve Ahead, host Brian Wiles sits down with Geordy Murphy, founder of FobeSoft, to explore how his platform is revolutionizing the restaurant industry. Geordy shares his journey from running award-winning restaurants to developing innovative software that simplifies financial management for restaurateurs. Key takeaways: How FobeSoft provides real-time financial insights for restaurants The role of AI and automation in managing costs and boosting profitability Overcoming in...]]></itunes:summary>
    <description><![CDATA[<p>In this episode of Curve Ahead, host Brian Wiles sits down with Geordy Murphy, founder of FobeSoft, to explore how his platform is revolutionizing the restaurant industry. Geordy shares his journey from running award-winning restaurants to developing innovative software that simplifies financial management for restaurateurs.</p><p><b>Key takeaways:</b><br/>How FobeSoft provides real-time financial insights for restaurants<br/>The role of AI and automation in managing costs and boosting profitability<br/>Overcoming industry challenges like labor shortages and rising food costs<br/>Lessons learned from transitioning from hospitality to tech entrepreneurship<br/>Actionable advice for restaurateurs and aspiring entrepreneurs</p><p>Whether you’re in the restaurant business, hospitality, or tech, this episode is packed with insights to help you thrive</p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></description>
    <content:encoded><![CDATA[<p>In this episode of Curve Ahead, host Brian Wiles sits down with Geordy Murphy, founder of FobeSoft, to explore how his platform is revolutionizing the restaurant industry. Geordy shares his journey from running award-winning restaurants to developing innovative software that simplifies financial management for restaurateurs.</p><p><b>Key takeaways:</b><br/>How FobeSoft provides real-time financial insights for restaurants<br/>The role of AI and automation in managing costs and boosting profitability<br/>Overcoming industry challenges like labor shortages and rising food costs<br/>Lessons learned from transitioning from hospitality to tech entrepreneurship<br/>Actionable advice for restaurateurs and aspiring entrepreneurs</p><p>Whether you’re in the restaurant business, hospitality, or tech, this episode is packed with insights to help you thrive</p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2408231/episodes/16215746-transforming-restaurant-management-with-geordy-murphy-founder-of-fobesoft.mp3" length="26278128" type="audio/mpeg" />
    <itunes:author>Brian Wiles</itunes:author>
    <guid isPermaLink="false">Buzzsprout-16215746</guid>
    <pubDate>Tue, 03 Dec 2024 13:00:00 -0500</pubDate>
    <itunes:duration>2187</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>11</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Building Brands Through PR: Annie Scranton on Curve Ahead</itunes:title>
    <title>Building Brands Through PR: Annie Scranton on Curve Ahead</title>
    <itunes:summary><![CDATA[In this episode of Curve Ahead, host Brian Wiles chats with Annie Scranton, founder and CEO of Pace Public Relations. Annie shares her incredible journey from TV news production to leading a top PR agency and offers actionable insights for entrepreneurs, marketers, and business leaders. Topics include: The difference between PR and marketing How social media is reshaping the PR landscape Challenges and rewards of scaling a business Annie’s advice for aspiring business owners The importance of...]]></itunes:summary>
    <description><![CDATA[<p>In this episode of Curve Ahead, host Brian Wiles chats with Annie Scranton, founder and CEO of Pace Public Relations. Annie shares her incredible journey from TV news production to leading a top PR agency and offers actionable insights for entrepreneurs, marketers, and business leaders.</p><p>Topics include:<br/>The difference between PR and marketing<br/>How social media is reshaping the PR landscape<br/>Challenges and rewards of scaling a business<br/>Annie’s advice for aspiring business owners<br/>The importance of storytelling in brand building</p><p>Whether you&apos;re looking to elevate your brand or navigate the challenges of entrepreneurship, this episode delivers key takeaways for professionals across industries.</p><p>Tune in for valuable insights on leveraging PR to grow your brand and business.</p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></description>
    <content:encoded><![CDATA[<p>In this episode of Curve Ahead, host Brian Wiles chats with Annie Scranton, founder and CEO of Pace Public Relations. Annie shares her incredible journey from TV news production to leading a top PR agency and offers actionable insights for entrepreneurs, marketers, and business leaders.</p><p>Topics include:<br/>The difference between PR and marketing<br/>How social media is reshaping the PR landscape<br/>Challenges and rewards of scaling a business<br/>Annie’s advice for aspiring business owners<br/>The importance of storytelling in brand building</p><p>Whether you&apos;re looking to elevate your brand or navigate the challenges of entrepreneurship, this episode delivers key takeaways for professionals across industries.</p><p>Tune in for valuable insights on leveraging PR to grow your brand and business.</p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2408231/episodes/16172612-building-brands-through-pr-annie-scranton-on-curve-ahead.mp3" length="21941245" type="audio/mpeg" />
    <itunes:author>Brian Wiles</itunes:author>
    <guid isPermaLink="false">Buzzsprout-16172612</guid>
    <pubDate>Tue, 26 Nov 2024 06:00:00 -0500</pubDate>
    <itunes:duration>1825</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>10</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Inside the RV Industry: Trends, Demographics, and Sales Tips with Dustin Lackey from Camping World</itunes:title>
    <title>Inside the RV Industry: Trends, Demographics, and Sales Tips with Dustin Lackey from Camping World</title>
    <itunes:summary><![CDATA[In this episode of Curve Ahead, I sit down with Dustin Lackey, General Manager at a major RV retailer in Alabama, to explore the world of RVs and how it differs from traditional automotive sales. Dustin shares insights on buyer demographics, seasonality, the impact of COVID-19 on the RV market, and the latest trends shaping the future of the RV industry. Key topics discussed: The differences in buyer motivation for RVs versus carsChanging demographics in the RV community, with younger au...]]></itunes:summary>
    <description><![CDATA[<p>In this episode of Curve Ahead, I sit down with <b>Dustin Lackey</b>, General Manager at <b>a major RV retailer</b> in Alabama, to explore the world of RVs and how it differs from traditional automotive sales. Dustin shares insights on buyer demographics, seasonality, the impact of COVID-19 on the RV market, and the latest trends shaping the future of the RV industry.</p><p>Key topics discussed:</p><ul><li>The differences in <b>buyer motivation</b> for RVs versus cars</li><li>Changing <b>demographics</b> in the RV community, with younger audiences embracing the lifestyle</li><li>How seasonality and <b>interest rates</b> affect RV sales</li><li>Why now might be the best time to purchase an RV and the benefits of refinancing later</li><li>Dustin’s advice for anyone considering a career in automotive or RV sales</li></ul><p>Whether you&apos;re an RV enthusiast or simply curious about the industry, this episode is packed with valuable insights on consumer trends, dealership strategies, and the lasting impact of the RV boom.</p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></description>
    <content:encoded><![CDATA[<p>In this episode of Curve Ahead, I sit down with <b>Dustin Lackey</b>, General Manager at <b>a major RV retailer</b> in Alabama, to explore the world of RVs and how it differs from traditional automotive sales. Dustin shares insights on buyer demographics, seasonality, the impact of COVID-19 on the RV market, and the latest trends shaping the future of the RV industry.</p><p>Key topics discussed:</p><ul><li>The differences in <b>buyer motivation</b> for RVs versus cars</li><li>Changing <b>demographics</b> in the RV community, with younger audiences embracing the lifestyle</li><li>How seasonality and <b>interest rates</b> affect RV sales</li><li>Why now might be the best time to purchase an RV and the benefits of refinancing later</li><li>Dustin’s advice for anyone considering a career in automotive or RV sales</li></ul><p>Whether you&apos;re an RV enthusiast or simply curious about the industry, this episode is packed with valuable insights on consumer trends, dealership strategies, and the lasting impact of the RV boom.</p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2408231/episodes/16109323-inside-the-rv-industry-trends-demographics-and-sales-tips-with-dustin-lackey-from-camping-world.mp3" length="17787619" type="audio/mpeg" />
    <itunes:author>Brian Wiles</itunes:author>
    <guid isPermaLink="false">Buzzsprout-16109323</guid>
    <pubDate>Fri, 15 Nov 2024 06:00:00 -0500</pubDate>
    <itunes:duration>1479</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>9</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Transforming Sales Engagement &amp; AI Trends: Insights from Chetan Saiya, CEO of Zoomifier</itunes:title>
    <title>Transforming Sales Engagement &amp; AI Trends: Insights from Chetan Saiya, CEO of Zoomifier</title>
    <itunes:summary><![CDATA[I sit down with Chetan Saiya, founder and CEO of Zoomifier, to discuss the evolution of sales engagement, leveraging AI and machine learning, and how businesses can better align with changing buyer behaviors. With over 25 years of experience as a serial entrepreneur, Chetan shares key insights into creating engaging content strategies and building innovative solutions that empower sales teams. Key topics discussed: Chetan’s entrepreneurial journey and the inspiration behind ZoomifierAddressin...]]></itunes:summary>
    <description><![CDATA[<p>I sit down with <b>Chetan Saiya</b>, founder and CEO of <b>Zoomifier</b>, to discuss the evolution of <b>sales engagement</b>, leveraging <b>AI and machine learning</b>, and how businesses can better align with changing <b>buyer behaviors</b>. With over 25 years of experience as a serial entrepreneur, Chetan shares key insights into creating engaging content strategies and building innovative solutions that empower sales teams.</p><p>Key topics discussed:</p><ul><li>Chetan’s entrepreneurial journey and the inspiration behind <b>Zoomifier</b></li><li>Addressing the changing landscape of <b>B2B sales</b> and <b>buyer reluctance</b></li><li>The role of <b>AI and machine learning</b> in optimizing sales performance</li><li>Building content that opens doors and sustains customer engagement</li><li>The importance of <b>machine learning</b> as a differentiator in business</li></ul><p>Whether you&apos;re in sales, marketing, or interested in the intersection of <b>AI</b> and <b>business strategy</b>, this episode provides valuable insights into the future of sales and content engagement</p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></description>
    <content:encoded><![CDATA[<p>I sit down with <b>Chetan Saiya</b>, founder and CEO of <b>Zoomifier</b>, to discuss the evolution of <b>sales engagement</b>, leveraging <b>AI and machine learning</b>, and how businesses can better align with changing <b>buyer behaviors</b>. With over 25 years of experience as a serial entrepreneur, Chetan shares key insights into creating engaging content strategies and building innovative solutions that empower sales teams.</p><p>Key topics discussed:</p><ul><li>Chetan’s entrepreneurial journey and the inspiration behind <b>Zoomifier</b></li><li>Addressing the changing landscape of <b>B2B sales</b> and <b>buyer reluctance</b></li><li>The role of <b>AI and machine learning</b> in optimizing sales performance</li><li>Building content that opens doors and sustains customer engagement</li><li>The importance of <b>machine learning</b> as a differentiator in business</li></ul><p>Whether you&apos;re in sales, marketing, or interested in the intersection of <b>AI</b> and <b>business strategy</b>, this episode provides valuable insights into the future of sales and content engagement</p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2408231/episodes/16061912-transforming-sales-engagement-ai-trends-insights-from-chetan-saiya-ceo-of-zoomifier.mp3" length="28190004" type="audio/mpeg" />
    <itunes:author>Brian Wiles</itunes:author>
    <guid isPermaLink="false">Buzzsprout-16061912</guid>
    <pubDate>Thu, 07 Nov 2024 06:00:00 -0500</pubDate>
    <itunes:duration>2346</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>8</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Impact Data, Nonprofit Innovation &amp; Leadership Insights with Cyrus Kazi, CEO of Quantibly</itunes:title>
    <title>Impact Data, Nonprofit Innovation &amp; Leadership Insights with Cyrus Kazi, CEO of Quantibly</title>
    <itunes:summary><![CDATA[In this episode of Curve Ahead, I sit down with Cyrus Kazi, CEO and co-founder of Quantibly, to discuss how his platform is revolutionizing the nonprofit sector through impact data. We explore the importance of data-driven decisions, nonprofit tech, and how QuantumLy helps organizations worldwide optimize their social impact. Key topics discussed: How Quantibly is empowering nonprofits with data capacity and real-time analyticsThe evolution of impact data in the nonprofit sectorWhy nonprofits...]]></itunes:summary>
    <description><![CDATA[<p>In this episode of Curve Ahead, I sit down with <b>Cyrus Kazi</b>, CEO and co-founder of <b>Quantibly</b>, to discuss how his platform is revolutionizing the nonprofit sector through <b>impact data</b>. We explore the importance of <b>data-driven decisions</b>, <b>nonprofit tech</b>, and how QuantumLy helps organizations worldwide optimize their social impact.</p><p>Key topics discussed:</p><ul><li>How <b>Quantibly</b> is empowering nonprofits with <b>data capacity</b> and real-time analytics</li><li>The evolution of <b>impact data</b> in the nonprofit sector</li><li>Why nonprofits need to embrace <b>technology</b> and become more data-driven</li><li>The critical role of <b>privacy and security</b> when working with impact data</li><li>Advice for aspiring entrepreneurs on building a <b>mission-driven company</b></li></ul><p>Whether you’re in the <b>nonprofit space</b> or simply interested in how data is transforming social impact, this episode is packed with valuable insights.</p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></description>
    <content:encoded><![CDATA[<p>In this episode of Curve Ahead, I sit down with <b>Cyrus Kazi</b>, CEO and co-founder of <b>Quantibly</b>, to discuss how his platform is revolutionizing the nonprofit sector through <b>impact data</b>. We explore the importance of <b>data-driven decisions</b>, <b>nonprofit tech</b>, and how QuantumLy helps organizations worldwide optimize their social impact.</p><p>Key topics discussed:</p><ul><li>How <b>Quantibly</b> is empowering nonprofits with <b>data capacity</b> and real-time analytics</li><li>The evolution of <b>impact data</b> in the nonprofit sector</li><li>Why nonprofits need to embrace <b>technology</b> and become more data-driven</li><li>The critical role of <b>privacy and security</b> when working with impact data</li><li>Advice for aspiring entrepreneurs on building a <b>mission-driven company</b></li></ul><p>Whether you’re in the <b>nonprofit space</b> or simply interested in how data is transforming social impact, this episode is packed with valuable insights.</p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2408231/episodes/15985874-impact-data-nonprofit-innovation-leadership-insights-with-cyrus-kazi-ceo-of-quantibly.mp3" length="31524620" type="audio/mpeg" />
    <itunes:author>Brian Wiles</itunes:author>
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    <pubDate>Mon, 28 Oct 2024 05:00:00 -0400</pubDate>
    <itunes:duration>2624</itunes:duration>
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  <item>
    <itunes:title>Navigating Automotive Leasing &amp; Identity Verification with Tarry Shebesta, CEO of Flexpath DXP</itunes:title>
    <title>Navigating Automotive Leasing &amp; Identity Verification with Tarry Shebesta, CEO of Flexpath DXP</title>
    <itunes:summary><![CDATA[In this episode of Curve Ahead, I sit down with Terry Shebesta, CEO of Flexpath DXP and president of the National Vehicle Leasing Association (NVLA). Terry shares insights into the evolving world of vehicle leasing, the rise of identity verification technology, and the challenges the automotive industry faces in combatting fraud. Key topics discussed: Terry’s journey to leading both Flexpath DXP and the NVLAThe importance of identity verification and how it’s transforming the leasing industry...]]></itunes:summary>
    <description><![CDATA[<p>In this episode of Curve Ahead, I sit down with <b>Terry Shebesta</b>, CEO of <b>Flexpath DXP</b> and president of the <b>National Vehicle Leasing Association (NVLA)</b>. Terry shares insights into the evolving world of <b>vehicle leasing</b>, the rise of <b>identity verification</b> technology, and the challenges the automotive industry faces in combatting <b>fraud</b>.</p><p>Key topics discussed:</p><ul><li>Terry’s journey to leading both <b>Flexpath DXP</b> and the <b>NVLA</b></li><li>The importance of <b>identity verification</b> and how it’s transforming the leasing industry</li><li>How <b>fraud prevention</b> is becoming a critical focus for dealers and lenders</li><li>Trends in the <b>vehicle leasing industry</b>, including <b>EV leasing</b> and supply chain challenges</li><li>Why <b>leasing</b> is a better option in today’s volatile market</li></ul><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></description>
    <content:encoded><![CDATA[<p>In this episode of Curve Ahead, I sit down with <b>Terry Shebesta</b>, CEO of <b>Flexpath DXP</b> and president of the <b>National Vehicle Leasing Association (NVLA)</b>. Terry shares insights into the evolving world of <b>vehicle leasing</b>, the rise of <b>identity verification</b> technology, and the challenges the automotive industry faces in combatting <b>fraud</b>.</p><p>Key topics discussed:</p><ul><li>Terry’s journey to leading both <b>Flexpath DXP</b> and the <b>NVLA</b></li><li>The importance of <b>identity verification</b> and how it’s transforming the leasing industry</li><li>How <b>fraud prevention</b> is becoming a critical focus for dealers and lenders</li><li>Trends in the <b>vehicle leasing industry</b>, including <b>EV leasing</b> and supply chain challenges</li><li>Why <b>leasing</b> is a better option in today’s volatile market</li></ul><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2408231/episodes/15985930-navigating-automotive-leasing-identity-verification-with-tarry-shebesta-ceo-of-flexpath-dxp.mp3" length="26544930" type="audio/mpeg" />
    <itunes:author>Brian Wiles</itunes:author>
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    <pubDate>Thu, 24 Oct 2024 13:00:00 -0400</pubDate>
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  <item>
    <itunes:title>Mastering Automotive Inventory &amp; CRM: Insights with Jason Rice from LotPop</itunes:title>
    <title>Mastering Automotive Inventory &amp; CRM: Insights with Jason Rice from LotPop</title>
    <itunes:summary><![CDATA[In this episode of Curve Ahead, I sit down with Jason Rice, the founder and CEO of LotPop, to discuss the cutting-edge strategies his company uses to help dealerships manage their inventory and CRM more effectively. Jason shares his 20+ years of experience in the automotive industry and how LotPop’s Lot Walk software is transforming the way dealerships handle sales and inventory management. Key topics include: Jason’s career journey from selling cars in 1997 to founding LotPopThe development ...]]></itunes:summary>
    <description><![CDATA[<p>In this episode of Curve Ahead, I sit down with <b>Jason Rice</b>, the founder and CEO of <b>LotPop</b>, to discuss the cutting-edge strategies his company uses to help dealerships manage their inventory and CRM more effectively. Jason shares his 20+ years of experience in the automotive industry and how <b>LotPop’s Lot Walk software</b> is transforming the way dealerships handle sales and inventory management.</p><p>Key topics include:</p><ul><li>Jason’s career journey from selling cars in 1997 to founding LotPop</li><li>The development of <b>Lot Walk</b> and how it combines inventory management with CRM data</li><li>How dealerships can manage their leads and trucks more effectively</li><li>The impact of <b>supply chain issues</b>, <b>consumer behavior trends</b>, and <b>AI</b> on the automotive industry</li></ul><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></description>
    <content:encoded><![CDATA[<p>In this episode of Curve Ahead, I sit down with <b>Jason Rice</b>, the founder and CEO of <b>LotPop</b>, to discuss the cutting-edge strategies his company uses to help dealerships manage their inventory and CRM more effectively. Jason shares his 20+ years of experience in the automotive industry and how <b>LotPop’s Lot Walk software</b> is transforming the way dealerships handle sales and inventory management.</p><p>Key topics include:</p><ul><li>Jason’s career journey from selling cars in 1997 to founding LotPop</li><li>The development of <b>Lot Walk</b> and how it combines inventory management with CRM data</li><li>How dealerships can manage their leads and trucks more effectively</li><li>The impact of <b>supply chain issues</b>, <b>consumer behavior trends</b>, and <b>AI</b> on the automotive industry</li></ul><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></content:encoded>
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    <itunes:author>Brian Wiles</itunes:author>
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    <pubDate>Thu, 24 Oct 2024 13:00:00 -0400</pubDate>
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    <itunes:title>Driving Dealership Success: Paul Nicholas on Automotive Tech, Finance, and Compliance</itunes:title>
    <title>Driving Dealership Success: Paul Nicholas on Automotive Tech, Finance, and Compliance</title>
    <itunes:summary><![CDATA[In this episode of Curve Ahea, I sit down with Paul Nicholas, CEO and Co-founder of OttoMoto, to dive into the evolving landscape of automotive technology, dealership finance, and industry compliance.  Paul shares his unique journey from pilot to automotive leader, highlighting how OttoMotto supports dealers with innovative tools that streamline processes and ensure compliance. Whether you’re in the automotive industry or simply curious about how technology is transforming business opera...]]></itunes:summary>
    <description><![CDATA[<p>In this episode of Curve Ahea, I sit down with Paul Nicholas, CEO and Co-founder of OttoMoto, to dive into the evolving landscape of automotive technology, dealership finance, and industry compliance. </p><p>Paul shares his unique journey from pilot to automotive leader, highlighting how OttoMotto supports dealers with innovative tools that streamline processes and ensure compliance. Whether you’re in the automotive industry or simply curious about how technology is transforming business operations, this episode is packed with insights.</p><p>Key topics include:</p><ul><li>The birth of OttoMotto and how it’s revolutionizing dealership operations</li><li>Industry trends: supply chain challenges, high interest rates, and evolving consumer behavior</li><li>The critical importance of cybersecurity and SoC 2 Type 2 compliance in the auto industry</li><li>Advice for aspiring entrepreneurs and automotive professionals</li></ul><p>Tune in to learn how to navigate the complexities of modern automotive sales and finance, while staying ahead of industry shifts. Don’t forget to like, subscribe, and share!</p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></description>
    <content:encoded><![CDATA[<p>In this episode of Curve Ahea, I sit down with Paul Nicholas, CEO and Co-founder of OttoMoto, to dive into the evolving landscape of automotive technology, dealership finance, and industry compliance. </p><p>Paul shares his unique journey from pilot to automotive leader, highlighting how OttoMotto supports dealers with innovative tools that streamline processes and ensure compliance. Whether you’re in the automotive industry or simply curious about how technology is transforming business operations, this episode is packed with insights.</p><p>Key topics include:</p><ul><li>The birth of OttoMotto and how it’s revolutionizing dealership operations</li><li>Industry trends: supply chain challenges, high interest rates, and evolving consumer behavior</li><li>The critical importance of cybersecurity and SoC 2 Type 2 compliance in the auto industry</li><li>Advice for aspiring entrepreneurs and automotive professionals</li></ul><p>Tune in to learn how to navigate the complexities of modern automotive sales and finance, while staying ahead of industry shifts. Don’t forget to like, subscribe, and share!</p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2408231/episodes/15985789-driving-dealership-success-paul-nicholas-on-automotive-tech-finance-and-compliance.mp3" length="22110048" type="audio/mpeg" />
    <itunes:author>Brian Wiles</itunes:author>
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    <pubDate>Thu, 24 Oct 2024 13:00:00 -0400</pubDate>
    <itunes:duration>1839</itunes:duration>
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    <itunes:season>1</itunes:season>
    <itunes:episode>4</itunes:episode>
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  <item>
    <itunes:title>Unlocking Automotive Sales Success: Insights from Matt Uber on Sales, Mindset, and BDC Strategies</itunes:title>
    <title>Unlocking Automotive Sales Success: Insights from Matt Uber on Sales, Mindset, and BDC Strategies</title>
    <itunes:summary><![CDATA[In this episode of Curve Ahead, I sit down with Matt Uber, Chief Development Officer at Worldwide BDC, to discuss his fascinating journey in the automotive industry. From collections to real estate, and eventually leading sales teams at top automotive companies like DealerSocket and DealerOn, Matt shares the key lessons he's learned along the way. We dive into the importance of mindset, sales strategies, and how BDC (Business Development Centers) can drive dealership success. Matt also offers...]]></itunes:summary>
    <description><![CDATA[<p>In this episode of Curve Ahead, I sit down with Matt Uber, Chief Development Officer at Worldwide BDC, to discuss his fascinating journey in the automotive industry. From collections to real estate, and eventually leading sales teams at top automotive companies like DealerSocket and DealerOn, Matt shares the key lessons he&apos;s learned along the way. We dive into the importance of mindset, sales strategies, and how BDC (Business Development Centers) can drive dealership success. Matt also offers his best advice for those looking to break into automotive sales and scale their careers.</p><p>Topics discussed:</p><ul><li>Matt&apos;s journey in automotive sales and leadership</li><li>The role of mindset and attitude in sales success</li><li>How BDCs can enhance dealership operations</li><li>Best and worst professional advice Matt has received</li><li>Industry trends impacting dealerships today</li></ul><p>Whether you&apos;re in automotive or simply looking to sharpen your sales and leadership skills, this episode is packed with insights that can help you grow. Don&apos;t forget to like, comment, and subscribe for more episodes!</p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></description>
    <content:encoded><![CDATA[<p>In this episode of Curve Ahead, I sit down with Matt Uber, Chief Development Officer at Worldwide BDC, to discuss his fascinating journey in the automotive industry. From collections to real estate, and eventually leading sales teams at top automotive companies like DealerSocket and DealerOn, Matt shares the key lessons he&apos;s learned along the way. We dive into the importance of mindset, sales strategies, and how BDC (Business Development Centers) can drive dealership success. Matt also offers his best advice for those looking to break into automotive sales and scale their careers.</p><p>Topics discussed:</p><ul><li>Matt&apos;s journey in automotive sales and leadership</li><li>The role of mindset and attitude in sales success</li><li>How BDCs can enhance dealership operations</li><li>Best and worst professional advice Matt has received</li><li>Industry trends impacting dealerships today</li></ul><p>Whether you&apos;re in automotive or simply looking to sharpen your sales and leadership skills, this episode is packed with insights that can help you grow. Don&apos;t forget to like, comment, and subscribe for more episodes!</p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2408231/episodes/15980208-unlocking-automotive-sales-success-insights-from-matt-uber-on-sales-mindset-and-bdc-strategies.mp3" length="31886768" type="audio/mpeg" />
    <itunes:author>Brian Wiles</itunes:author>
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    <pubDate>Wed, 23 Oct 2024 15:00:00 -0400</pubDate>
    <itunes:duration>2654</itunes:duration>
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    <itunes:season>1</itunes:season>
    <itunes:episode>2</itunes:episode>
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    <itunes:title>Leadership, Mentorship, and Automotive Industry Insights with Carol Kitts</itunes:title>
    <title>Leadership, Mentorship, and Automotive Industry Insights with Carol Kitts</title>
    <itunes:summary><![CDATA[In this episode of Curve Ahead, I sit down with Carol Kitts, General Manager of West Wagon in Fairfield, California, to discuss her inspiring journey in the automotive industry. From starting out in an auto parts store to becoming a GM with both sales and service experience, Carol shares key leadership lessons, industry trends, and the importance of mentorship in building a successful career. Key topics covered: Carol’s unique journey from auto parts sales to leading a dealershipHow her exper...]]></itunes:summary>
    <description><![CDATA[<p>In this episode of Curve Ahead, I sit down with <b>Carol Kitts</b>, General Manager of West Wagon in Fairfield, California, to discuss her inspiring journey in the automotive industry. From starting out in an auto parts store to becoming a GM with both sales and service experience, Carol shares key leadership lessons, industry trends, and the importance of mentorship in building a successful career.</p><p>Key topics covered:</p><ul><li>Carol’s unique journey from auto parts sales to leading a dealership</li><li>How her experience in both <b>sales</b> and <b>fixed operations</b> shaped her leadership style</li><li>The evolving <b>trends</b> in the automotive industry, including <b>consumer behavior</b>, <b>supply chain</b> challenges, and <b>cybersecurity</b> concerns</li><li>The importance of <b>mentorship</b> and professional growth</li><li>Advice for young professionals aspiring to leadership roles in the auto industry</li></ul><p>Whether you&apos;re in the automotive industry or simply interested in learning more about leadership and mentorship, this episode is packed with valuable insights.</p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></description>
    <content:encoded><![CDATA[<p>In this episode of Curve Ahead, I sit down with <b>Carol Kitts</b>, General Manager of West Wagon in Fairfield, California, to discuss her inspiring journey in the automotive industry. From starting out in an auto parts store to becoming a GM with both sales and service experience, Carol shares key leadership lessons, industry trends, and the importance of mentorship in building a successful career.</p><p>Key topics covered:</p><ul><li>Carol’s unique journey from auto parts sales to leading a dealership</li><li>How her experience in both <b>sales</b> and <b>fixed operations</b> shaped her leadership style</li><li>The evolving <b>trends</b> in the automotive industry, including <b>consumer behavior</b>, <b>supply chain</b> challenges, and <b>cybersecurity</b> concerns</li><li>The importance of <b>mentorship</b> and professional growth</li><li>Advice for young professionals aspiring to leadership roles in the auto industry</li></ul><p>Whether you&apos;re in the automotive industry or simply interested in learning more about leadership and mentorship, this episode is packed with valuable insights.</p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2408231/episodes/15980192-leadership-mentorship-and-automotive-industry-insights-with-carol-kitts.mp3" length="32192791" type="audio/mpeg" />
    <itunes:author>Brian Wiles</itunes:author>
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    <pubDate>Wed, 23 Oct 2024 15:00:00 -0400</pubDate>
    <itunes:duration>2680</itunes:duration>
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    <itunes:title>Mastering Automotive Sales: Sheldon Jones on Leadership, Training, and Industry Trends</itunes:title>
    <title>Mastering Automotive Sales: Sheldon Jones on Leadership, Training, and Industry Trends</title>
    <itunes:summary><![CDATA[In this episode of Curve Ahead, I sit down with Sheldon Jones, GM at ADESA Auto Auction, to dive into the automotive industry, leadership, and how salespeople can sharpen their skills for long-term success. 🚗💼 Sheldon shares insights from his career journey, covering topics such as: Transitioning from retail to wholesale automotive salesLeadership lessons learned from managing teams of over 500 peopleThe importance of mentorship and personal development in salesHow supply chain issues and int...]]></itunes:summary>
    <description><![CDATA[<p>In this episode of Curve Ahead, I sit down with <b>Sheldon Jones</b>, GM at ADESA Auto Auction, to dive into the <b>automotive industry</b>, leadership, and how <b>salespeople</b> can sharpen their skills for long-term success. 🚗💼</p><p>Sheldon shares insights from his career journey, covering topics such as:</p><ul><li><b>Transitioning</b> from retail to wholesale automotive sales</li><li><b>Leadership lessons</b> learned from managing teams of over 500 people</li><li>The <b>importance of mentorship</b> and personal development in sales</li><li>How <b>supply chain issues</b> and <b>interest rates</b> are impacting the automotive industry</li><li>His innovative new project, <b>Spar AI</b>, aimed at improving sales training using <b>AI technology</b></li></ul><p>Whether you&apos;re a <b>sales professional</b>, <b>manager</b>, or just curious about the inner workings of the <b>automotive industry</b>, this episode is packed with valuable takeaways on leadership and growth.</p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></description>
    <content:encoded><![CDATA[<p>In this episode of Curve Ahead, I sit down with <b>Sheldon Jones</b>, GM at ADESA Auto Auction, to dive into the <b>automotive industry</b>, leadership, and how <b>salespeople</b> can sharpen their skills for long-term success. 🚗💼</p><p>Sheldon shares insights from his career journey, covering topics such as:</p><ul><li><b>Transitioning</b> from retail to wholesale automotive sales</li><li><b>Leadership lessons</b> learned from managing teams of over 500 people</li><li>The <b>importance of mentorship</b> and personal development in sales</li><li>How <b>supply chain issues</b> and <b>interest rates</b> are impacting the automotive industry</li><li>His innovative new project, <b>Spar AI</b>, aimed at improving sales training using <b>AI technology</b></li></ul><p>Whether you&apos;re a <b>sales professional</b>, <b>manager</b>, or just curious about the inner workings of the <b>automotive industry</b>, this episode is packed with valuable takeaways on leadership and growth.</p><p><a target="_blank" href="https://www.buzzsprout.com/2408231/fan_mail/new">Send us Fan Mail</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2408231/episodes/15856321-mastering-automotive-sales-sheldon-jones-on-leadership-training-and-industry-trends.mp3" length="28530981" type="audio/mpeg" />
    <itunes:author>Brian Wiles</itunes:author>
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    <pubDate>Wed, 02 Oct 2024 10:00:00 -0400</pubDate>
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