PR Made Simple

72. Done Waiting: Your Six Month PR Plan for the Rest of 2026 (Part 2)

Tue, 07 Jul 2026 05:00:00 +0100

We are halfway through 2026 and if PR has been sitting on your to do list since January, this episode is your wake up call.

In part two of this two part series, small biz PR expert Pippa Goulden gets practical. This is the going forward episode. The one that takes everything from last week's reflection and turns it into a real plan you can actually act on.

In this episode:

Why summer is actually one of the best times to be doing your PR and why most founders get this wrong

The three things keeping you stuck right now and how to move past them

Your five step six month PR plan to finish 2026 having genuinely moved the dial

Why PR is no longer a nice to have and what AI search means for your business right now.

And once you've had a listen you can explore the different ways of working with me:

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

71. PR's Having a Moment: What's Actually Working in 2026 (Part One)

Wed, 01 Jul 2026 05:00:00 +0100

Six months into 2026 PR Expert Pippa Goulden is taking stock of what she is seeing across the founders she works with, and the picture is clear. The ones getting real results are not the ones who have cracked the algorithm. They are the ones building authority intentionally and strategically.

In this episode, part one of two, Pippa shares what is actually working right now, the real results happening inside her membership and with her one to one clients, why PR is genuinely having a moment, and why AI search is changing everything for small business owners.

In this episode:

Real results from inside the PR Set membership and the one to one Accelerator
Why AI search is making earned media more important than ever
The common thread across every founder getting results right now
Why visibility and authority are not the same thing and which one actually moves the dial

Next week: Part Two, what to focus on in the next six months to Get Known for what you do.

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

70. The Passive Visibility Trap (and Why It's Keeping You Stuck )

Wed, 24 Jun 2026 05:00:00 +0100

In this episode PR expert Pippa Goulden talks about the passive visibility trap that so many female founders have fallen into and something that she has been watching build for month.

Visibility has become the buzzword everyone is chasing, but most people are doing it passively, waiting to be noticed, hoping for introductions, asking the room for contacts instead of taking direct, proactive action themselves.

In this episode Pippa names the passive visibility trap, gives a four question audit to help you spot whether you are stuck in it, and shares her four step shift from passive visibility to proactive authority building.

In this episode:

- Why so much "visibility work" is actually performance rather than progress
- The real difference between visibility activity and authority building activity
- A four question audit to check if you're stuck in the passive visibility trap
- The four steps to move from passive to proactive
- Why specificity is the thing that makes a pitch actually land

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

69. PR Success Story: How PR Works as a Core Growth Strategy with Carly Corrigall

Fri, 19 Jun 2026 05:00:00 +0100

Carly Corrigall is a personal trainer and coach for women in midlife. A former solicitor, she made the leap into fitness after her own experience with the gender health gap postpartum and has built her business around women who want to feel strong, capable and fit in their 40s and beyond.

She is also one of Pippa's DIY PR members and has built an authority ecosystem that genuinely works for her business. Journalists now approach her. Family members recognise her advice before she has even told them about it. And her PR has become a real growth strategy for her business rather than a nice to have.

In this episode we discuss:

- How Carly's PR has helped her build trust in a saturated and increasingly sceptical fitness market

- Why being discerning about what she says yes to has made her PR work harder

- What happened the time she shared a personal story on a controversial topic and how she handled the comments

- Why niching down, then evolving that niche, has made her business stronger not smaller

- What it actually feels like when journalists start coming to you

Find Carly at

https://www.clcfitness.co.uk/
https://www.instagram.com/carlycorrigall

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

68. Confidence and PR: What I Got Wrong

Thu, 11 Jun 2026 05:00:00 +0100

For years PR expert Pippa Goulden thought confidence was a byproduct of doing PR work. The nice thing that happened after the results came in.

Preparing for a talk on visibility and confidence made her realise she had it completely the wrong way around.

In this episode Pippa shares why confidence is not the destination but the thing that grows through doing the work. And why waiting to feel ready is the trap that keeps brilliant founders invisible.

In this episode:

Why confidence is a muscle not a feeling
Why clarity is the biggest confidence accelerator Pippa has seen
The founders who are building confidence fastest and what they are doing differently
Why the nos matter just as much as the yeses
And the real reason you need to send the f*cking email

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

67. PR's ROI: It's Not What You Think

Wed, 20 May 2026 05:00:00 +0100

A common question is how you measure the impact of PR and in this episode small business PR expert Pippa deeps dives into the data, as well as the non-tangible impact that's harder to measure but makes it so worthwhile.

In this episode we cover:
- The real tangible results PR has created for Pippa's clients and members, from Liberty stockists to £40k keynote talks to John Lewis Christmas campaigns

- Why PR is actually more measurable than you think and how to track it in your own business

-Why AI search is changing everything and why your PR activity today is feeding it for years to come

- Why PR builds momentum in a way paid ads never can

- All the results you cannot put in a spreadsheet but that change everything anyway

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

66. What happens when you send the f*cking email: a real story

Wed, 13 May 2026 15:00:00 +0100

This week PR expert Pippa Goulden takes you through what happened when one of her 1:1 Accelerator clients was contacted by two major journalists in the same week. She didn't pitch them. They came to her.

Pippa shares exactly how it happened, what it took to get there, and what it means for you.

In this episode:

Why strategic PR builds momentum even when you can't see it happening

What journalists actually care about (it's not your follower count)

The moment everything shifts and opportunities start coming to you Why you need to send the f*cking email. Now.

p.s. sorry for the swears!

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

65. Storytelling and Your PR (and why it's not what you think it is)

Wed, 29 Apr 2026 05:00:00 +0100

Small business PR strategist Pippa Goulden tackles the word that stops founders in their tracks: Storytelling and reframes what it actually means in the context of PR and authority building.

In this episode:

Why storytelling doesn't mean oversharing or being dramatic
The real reason PR doesn't work, and how storytelling is usually at the heart of it
How to work out what stories to tell (and where to find them)
Why your boundaries always come first and why no PR is better than bad PR

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

64. Knowing What You Want To Get Known For: The positioning piece that changes everything

Wed, 22 Apr 2026 05:00:00 +0100

Small business PR strategist Pippa Goulden tackles the one thing she sees holding founders back more than anything else: not knowing what they want to Get Known for.

In this episode:

Why this isn't just a beginner problem, even six and seven figure founders struggle with this
What unclear positioning is actually costing you
The mindset that stops founders putting a stake in the ground (and why the fear is wrong)
How to work out what you want to Get Known for
Why positioning and authority building go hand in hand

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

63. Not all PR is Good PR: How To Focus On What Actually Works For Your Business

Tue, 14 Apr 2026 05:00:00 +0100

Most founders think more PR equals better results. It doesn't.

In this episode Small Biz PR expert Pippa Goulden breaks down why unfocused PR wastes your time, your money and your confidence, and how two simple questions can transform your entire approach.

In this episode:

Why spray and pray PR never works (and why agencies do it anyway)
The two questions that should sit behind every PR decision you make
How to assess any opportunity before you say yes
The real reason your PR isn't moving the needle
What strategic PR actually looks like in practice

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

62. What's working? Q1 reflections and what I'm taking into the rest of 2026

Thu, 09 Apr 2026 13:00:00 +0100

Small business PR strategist Pippa Goulden shares her Q1 reflections: what she's seeing working in her own business and in the businesses of the founders she works with, and what that means for the rest of 2026.

In this episode:

What's not working anymore, and why doubling down on it isn't the answer
Why playing the long game is the strategy that's actually paying off right now
The authority ecosystem in action, and why being seen in multiple places changes everything
Why owned authority moves are working when everything else feels harder
What the founders getting the best results all have in common

And how to take these learnings into the rest of 2026

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

61. The PR you're already doing (without even knowing it)

Tue, 31 Mar 2026 05:00:00 +0100

Think you don't do PR? Think again.

In this episode Pippa makes the case that most established founders are already doing PR - they just don't know it, aren't calling it that, and definitely aren't making it work hard enough for them.

In this episode:

What PR actually is (and why it's nothing like what most people think)
The PR activities you're probably already doing without realising
Why amplification is the piece most founders forget and where the real opportunity is
Why this work matters more now than ever: the trust recession, AI search and the authority gap
What to do right now to start making what you've already built work harder for you

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

60. Beyond Press Coverage: The Real Business Impact of Strategic PR

Wed, 25 Mar 2026 05:00:00 +0000

The last few episodes we've talked about what's holding you back. Today we're flipping it.

Because PR and authority building IS working - and I've got the evidence to prove it.

In this episode Pippa dives into what's actually changing for the founders who are making PR a core part of their growth strategy. Not the theory. The real, practical business impact- that goes far beyond a bit of press coverage.

In this episode:

Why buying has slowed but the tactics that are working with clients
What Pippa is seeing across her DIY PR members, Get Known cohort and 1-2-1 Accelerator clients right now
The real business impact of doing this work - from discovery calls that become a formality to content that finally cuts through
Why social media is your shop window, not your whole strategy
How to get started without overwhelming yourself

Use the code SPRING15 to get 15% off my DIY PR membership until Tuesday 31st March

https://www.theprset.com/offers/SkzdLWcQ/checkout

Interested in my 1-2-1 Accelerator? Book a discovery call with me here: https://calendly.com/theprset/discovery-call

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

59. How I turned two PR opportunities into months of authority and credibility (and how you can do the same)

Tue, 10 Mar 2026 05:00:00 +0000

How I turned two strategic PR opportunities into months of authority, content and credibility (and how you can do the same)

Most people think PR is one and done. You get press coverage, you post about it, you move on.

But the founders getting the best results from their PR? They're doing something completely different.

In this episode I'm sharing two real examples from my own business — a speaking gig at Top Drawer that I'd put off pitching for three and a half years, and a piece I wrote for Startups magazine that I pitched with really specific strategic intention going into 2026. Both are still working hard for me now.

I'm also walking you through the exact process:

How to get clear on what you want to get known for before you pitch anything
How to identify the right opportunities for your business (not just any opportunities)
How to pitch with an angle that lands - and then send the f*cking email
How to amplify what you get so it keeps working long after the moment has passed

Because this isn't luck and it isn't complicated. It's a process, and once you know it, it becomes a lot easier.

Here's a link to the StartUps article - https://startupsmagazine.co.uk/article-why-founders-need-prioritise-authority-over-visibility-2026

And get your ticket for The Authority Workshop here https://www.theprset.com/authority-workshop

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

58.Your Authority Gap - What Your Clients Are Really Looking For (Before They Buy From You)

Tue, 03 Mar 2026 05:00:00 +0000

Your Authority Gap - What Your Clients Are Really Looking For (Before They Buy From You)

Your ideal clients aren't making buying decisions from your Instagram anymore. They're doing their research. They're deep diving. They're looking for proof you're the real deal.

In this episode, I share what happened when I needed to sort my dodgy back - and the full vetting process I went through before handing over my money. Spoiler: it's exactly what your clients are doing right now.

If you're visible but not converting the calibre of clients you want, you've got an authority gap. And this episode shows you exactly how to close it.

We cover:

Why visibility and authority aren't the same thing (and why this matters more than ever)
The real research process premium clients go through before they book
Why you're actually way more qualified than you think - at every revenue level
What journalists and PR gatekeepers are genuinely looking for
How to build the authority infrastructure your clients need to find you

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

57. PR Success Story: Purpose, Positioning and Building Authentic Authority with Leadership Coach Nicola Pye

Wed, 25 Feb 2026 13:00:00 +0000

If you've ever wondered whether doing the work on your PR actually makes a difference to your business, this episode is your answer.

Nicola Pye is The Leadership Coach and People Person who works with founders and senior leaders of purposeful businesses. After 20+ years at EY she set up on her own and has had a pretty incredible year, launching her own thought leadership initiative The Purpose Papers, hosting a VIP launch event, landing keynote speaking gigs, national press coverage and winning a small business award.

In this conversation we talk about how getting really clear on your positioning and building "authentic authority" has transformed how her ideal clients find her - and how they arrive already knowing they want to work with her before they've even had a discovery call.

Nicola did my 1-2-1 Accelerator programme for six months and is now part of my DIY PR membership

We cover:

Nicola's thought leadership work and how this has created so many opportunities for her business
The VIP launch event that terrified her - and why it was one of the best things she's ever done
How she landed a national press opportunity on day one of joining my DIY PR membership
Why your existing network is your biggest PR asset
The honest reality of a tough business year and why building foundations matters

Find out more about Nicola:

https://www.nicolapye.com/

https://www.linkedin.com/in/nicolapye/

https://www.instagram.com/nicolapye.theleadershipcoach

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

56. The One Thing Stopping You From Getting Known as THE Expert

Thu, 12 Feb 2026 05:00:00 +0000

In this episode Small biz PR strategist Pippa Goulden looks at the key thing that's holding you back from positioning yourself as a go-to expert in your industry and building your authority.

In this episode:

Why the real barrier to authority isn't credentials or strategy - it's internal
What it's costing you every week you don't position yourself as THE expert
The shift that changes everything (and why it's 80% of the battle)
What "deciding you're the authority" actually looks like in practice

This is the previous episode I reference that talks about why Authority is more important than Visibility here

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

55. The 3 Things That Stop You Hitting Send (And How To Push Through Them)

Wed, 04 Feb 2026 05:00:00 +0000

You know what you should be doing. You've written the pitch. Edited it seventeen times. And it's still sitting in your drafts.

The people getting those opportunities? They're not braver than you. They're not more qualified. They're just hitting send.

In this episode:

Thing 1: Imposter syndrome (and why everyone feels it)
Thing 2: Perfectionism (there is no perfect pitch)
Thing 3: Fear of rejection (what if they say YES?)

The thing stopping you isn't that you're not ready. It's fear dressed up as logic.

Think about one pitch you've been putting off. One email sitting in your drafts.

And send it today.

Not tomorrow. Not when it's perfect. Not when you feel braver.

Today.

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

54.Beyond The Algorithm: How To Use PR To Actually Grow Your Business

Mon, 26 Jan 2026 05:00:00 +0000

Feeling stuck in your Instagram bubble? Exhausted from the content hamster wheel? You're not alone.

I just looked at where my revenue actually came from this month so far. Only 20% was from Instagram and Meta ads. The rest came from everywhere else - PR, networking, referrals, workshops.

We've put all our eggs in the Instagram basket. But what worked 5 years ago doesn't work anymore. The algorithm changes, your reach drops, and you're stuck talking to the same people over and over again.

Here's what actually grows your business:

Building authority beyond your own channels. Getting featured on podcasts. Being quoted in articles. Speaking at events. Reaching NEW audiences who've never heard of you before.

Instagram is ONE channel. It shouldn't be your ONLY channel.

In this episode:

Why 99% of businesses are struggling with Instagram (it's not just you)
Where my clients actually come from (the real data)
How to break out of your bubble and reach new audiences
Why authority beats audience size every time

Stop putting all your eggs in the Instagram basket. Build authority. Get known beyond the algorithm.

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

53. PR Success Story: Getting Known by Doing What Actually Works with Caroline Copp

Tue, 20 Jan 2026 05:00:00 +0000

Small Biz PR strategist Pippa Goulden sits down with wellness business coach and Get Known alumni Caroline Copp to discuss why waiting to be discovered doesn't work, how to build your profile strategically (without doing ALL the things), and why sending the email is the only thing standing between you and the opportunities you want.

Connect with Caroline:

https://www.carolinecopp.co.uk/

https://www.instagram.com/carolinecopp/

https://www.carolinecopp.co.uk/scaling-wellness-podcast

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

52. How to make 2026 the year you get known: Your new year pep talk on making it happen this year

Wed, 14 Jan 2026 05:00:00 +0000

You've set the intentions. But you're fed up watching others get the podcast interviews, speaking gigs, and press features while your pitches sit in drafts.

Small business PR strategist Pippa Goulden shows you how to actually make it happen in 2026.

Three steps to get known:

Make the commitment - this is core business strategy, not a nice-to-have
Get clear on THE thing you want to be known for (not everything - THE thing)
Take messy action - send the email, make the pitch, take the first step

In 2026, authority and trust are everything. PR gives you third-party validation that builds credibility faster than any social media post.

Stop waiting to be asked. Make 2026 your Get Known year.

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

51. PR Success Story: Sky News, Award Wins, Book Launches & Building Credibility Through Collaboration with Dani Seatter

Tue, 06 Jan 2026 05:00:00 +0000

PR expert Pippa Goulden chats to award-winning children's author and Eco-Able founder Dani Seatter about how she's used DIY PR to transform her business landing features on Sky News, winning multiple awards and creating impactful campaigns that are changing lives.

What You'll Learn:

How Dani landed a Sky News interview through strategic timing and persistence
Why collaboration is the secret weapon for small business PR
The truth about awards: How to choose the right ones and why the application process is valuable even if you don't win
Book launch PR strategy: Why you need to start building your profile months (not weeks) before publication
The power of "dancing on other people's dance floors" through charity partnerships and expert collaborations
How to create newsworthy campaigns around awareness weeks and national curriculum changes
Why small PR wins matter just as much as the big ones and how they build momentum over time

Find Dani at

https://eco-able.co.uk/

https://www.instagram.com/eco_able

https://www.linkedin.com/in/danielle-seatter-ec0/

https://eco-able.co.uk/eco-childrens-books/bereavement-book-campaign/

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

50. Your 2026 Business Vision: Finding the Magic, Momentum & Joy with Caroline Britton

Thu, 01 Jan 2026 05:00:00 +0000

Welcome to 2026!

Coach and magic maker Caroline Britton is back by popular demand (her first episode is still one of my most downloaded!) to help us kick off the new year with clarity, purpose and a plan that actually feels good.

In this episode, we dive deep into:

Setting Your 2026 Business Vision
Getting Uncomfortable (in the Best Way)
Building Real Authority
How to make this your best, most magical year yet in your business

This is the year of expansion, momentum, and new beginnings.

Find Caroline at

https://www.caroline-britton.com/

https://www.instagram.com/carolinebrittoncoaching

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

49. My Most Successful Year Yet: What's Coming With Me into 2026 & What's Staying Behind

Wed, 17 Dec 2025 05:00:00 +0000

The Honest Truth: What I'm Taking Into 2026 (And What I'm Leaving in 2025)

This isn't just a highlight reel. It's the warts-and-all truth about my most successful year yet - the brilliant highs, the messy middles, and the hard lessons I'm not repeating.

Here's exactly how putting on my big girl pants transformed my business (and bank balance).

In this episode, I'm getting real about:

- The breakthrough moment - Why stepping up and getting properly known (not just good at what I do) changed everything

- The income truth - How I hit my full annual target 4 months early and why alignment with my audience was the secret-

- What actually worked - Pitching for scary opportunities, backing myself differently, and finally walking the walk I've been teaching

- What I'm leaving in 2025 - Money mindset mistakes, being too formulaic, and giving Mrs Doubtfire way too much airtime

- What I'm taking into 2026 - Big girl pants energy, more fun, better support, and a whole lot of courage

Here's what I learned: Every single breakthrough came from doing the things that scared me. Not the comfortable stuff. Not the "should do" strategies. The scary stuff that pushed me out of my comfort zone.

The bottom line? When you properly align with your audience, back yourself, and step into being known for what you do - your confidence changes, your opportunities change, and yes, your bank balance changes.

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

48. PR Success Story: This Morning, a Book Launch and Building Authority as the Industry Go-To with Clinical Psychologist Dr Anna Colton

Wed, 10 Dec 2025 05:00:00 +0000

Dr Anna Colton is a leading clinical psychologist, author, podcaster, media consultant and This Morning regular.

She's also one of Pippa's 1-2-1 Accelerator clients.

In this conversation PR expert Pippa Goulden and Dr Anna look at what it takes to build authority in your field - the messy bits, the wobbles and why saying yes before you're ready is the only way forward.

What we discuss:

Why sending the fucking email (even with zero expectations) opens doors you can't imagine
How Dr Anna went from ambivalent NHS psychologist to regular This Morning expert via drama school
The truth about building authority: it's incremental, it's uncomfortable, and it compounds
Why being responsive beats being perfect every single time
What actually happens when you stop treating PR as optional and bake it into your business strategy
The wobbles successful people have (spoiler: they're constant) and why they keep going anyway

Find Dr Anna at

https://www.dranna.co.uk/

https://www.instagram.com/drannacolton/

And find her very brilliant book here

https://www.amazon.co.uk/How-Talk-Children-About-Food/dp/1785120557

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

47. Breaking Up With the Algo: How to Use PR to Grow Your Business in 2026

Wed, 03 Dec 2025 05:00:00 +0000

Tired of being held hostage by Instagram's constant algorithm changes? It's time for a different approach.

In this episode, PR expert Pippa breaks down why algorithm dependency is keeping your business small and what to do instead. She shares how the biggest moments of growth in her own business came from PR opportunities - not Instagram posts - and reveals how members are using strategic PR to land on Sky News, get stocked in John Lewis and the V&A, publish books and become go-to experts in their fields.

This isn't about abandoning social media. It's about building an integrated strategy where Instagram maintains your business while PR actually grows it.

In this episode:

Why our relationship with Instagram has become unhealthy (and what to do about it)
The joy that comes from brilliant PR opportunities vs. checking your reach daily
Real member wins: Dani on Sky News, Priya in National Trust and John Lewis, Sarah as the go-to EFT expert
How to build a business that isn't dependent on one platform's algorithm
Why starting your PR in December sets you up for momentum in 2026

Ready to break up with algorithm dependency? Let's do this.

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

46. The Visibility Myth (And What Successful Business Owners Focus On Instead)

Wed, 26 Nov 2025 05:00:00 +0000

You're showing up. You're putting yourself out there. People see you.

But are they remembering you? Are they converting into clients? Are you being known as THE go-to expert in your field?

In this episode, PR expert Pippa Goulden debunks the visibility myth that's keeping established business owners stuck. Because here's the truth: being seen isn't enough. Visibility doesn't build the reputation and authority that converts high-level clients and customers and opens doors.

If you're brilliant at what you do but somehow not being recognised as THE expert—this episode is for you.

What You'll Learn:

Why being seen isn't the same as being known for what you do
The visibility myth (and why it's keeping you stuck)
What actually builds reputation and authority that converts clients
Why third-party credibility works faster than any amount of visibility
How to move from "people see me" to "people seek me out"
Real examples of business owners who've made the shift

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

45: PR Success Story: Lauren O'Donnell on profile building, story-telling and taking Oatsu from her Mum's kitchen to Selfridges and Ocado

Wed, 19 Nov 2025 05:00:00 +0000

What happens when you quit your corporate job, move back in with your mum, and start making overnight oats in her kitchen? If you're Lauren O'Donnell, you build a nationally-stocked brand using the power of storytelling and strategic PR.

In this episode, Lauren shares how she:

Transformed handwritten-label pots into a product stocked in 650+ Holland & Barrett stores, Ocado, and Selfridges
Secured a Channel 4 TV ad (beating 2,000 other applicants)
Raised 250% of her crowdfunding target using LinkedIn and video content
Got featured by Meta alongside Dragon's Den star Steven Bartlett
Built her founder profile to attract retail buyers, investors, and press coverage

Find Lauren On LinkedIn

https://www.linkedin.com/in/lauren-o-donnell-2a513a49/

http://oatsu.co.uk

And don't forget you can try my DIY PR Membership just £1 for 14 day trial until Friday 21st November

https://www.theprset.com/DIY-Membership

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

44. What To Do Now: How To Get Known In 2026

Wed, 12 Nov 2025 09:00:00 +0000

Ready to make 2026 YOUR year? In this episode, Pippa Goulden gets real about why waiting until January to work on your PR strategy is costing you opportunities right now.

If you've spent 2025 feeling frustrated—knowing you should be pitching yourself, landing podcast features, and securing speaking gigs, but defaulting to endless Instagram content instead—this episode is your wake-up call.

In this episode, you'll discover:

Why the "I'll start in January" mindset is keeping you stuck
The compound effect of PR (and why starting NOW gets you results in Q1/Q2)
How to stop overthinking and start owning your expertise
The difference between staying busy on social media vs. actually moving the needle
Practical ways to make PR part of your everyday business routine (without it taking over)
Why someone less qualified than you is landing the opportunities you want

You're ready. The only thing standing between you and those PR opportunities is you.

Pippa shares how she made this shift herself in October last year and the transformation it created in her 2025 business—plus details on her exciting new in-person PR strategy day happening January 14th in London.

2026 is just around the corner. Let's make it the year you finally step into the spotlight.

Find out more about Get Known In A Day here:

https://www.theprset.com/get-known-in-a-day

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

43. The Trust Recession And Your PR Advantage

Tue, 04 Nov 2025 10:00:00 +0000

Trust has bottomed out. People have been burned by gurus, courses that didn't deliver and "experts" who were making it up as they went along. The old ways of doing things aren't working in the same way anymore - you can't just post on Instagram and expect clients to roll in.

But here's the thing: while everyone else is panicking about the trust recession, you can be building real, earned trust. And that's your biggest competitive advantage right now.

In this episode, I break down:

Why we're in a trust recession:

The guru era fallout and why people have been burned
The post-2020 shift and what's changed economically and culturally
Why the traditional business growth tactics of the past 5 years are dying
The AI factor making it harder to know what's real

The four ways PR builds trust when trust is scarce:

Third party endorsement - why someone else saying you're good matters more than ever (and the psychology behind it)
Building your personal profile so people feel like they know you before they hire you
Word of mouth and recommendations - the most trusted form of marketing, especially now
Human connection in an AI world - being provably human is your competitive advantage

This isn't just about visibility. It's about credibility. It's about building a reputation that actually means something when nobody's handing out their trust for free.

The trust recession is real - but it's also your biggest opportunity if you're willing to do the work to earn it.

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

42. PR Success Story: Ro Fielden-Cook On Finding The Right PR Routes, Boundaries and Storytelling

Wed, 08 Oct 2025 05:00:00 +0100

Ro Fielden-Cook is the founder of The She Collective, a health and wellbeing membership for midlife women. In this episode, she gets brutally honest about building a business and the PR tactics that actually work for her business (spoiler: it's not trending audios).

From being featured on Sophie Ellis-Bextor's podcast to winning national awards and securing a 6-page spread in Top Santé magazine, Ro shares how she's done her own PR with boundaries and strategy - and why learning to talk about your mission (not just your job title) is the skill that changes everything.

In this episode:

Why networking and "just sending the F*cking email" beats paid ads every time
How to set PR boundaries that protect you (lessons learned the hard way)
The moment Ro stopped saying "I'm just a PT" and learnt to talk about what she does and why
Why awards gave her business and community credibility and morale boost
What happened when Sophie Ellis-Bextor slid into her DMs

Connect with Ro:

https://www.theshecollective.co.uk/

https://www.instagram.com/theshecollective_uk/

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

41. PR Success Story: Emma Thomas - From Redundancy To Getting Known as a leading name in the menopause space

Tue, 30 Sep 2025 05:00:00 +0100

Ever wondered how to transform career upheaval into entrepreneurial success? Meet Emma Thomas, who turned redundancy into opportunity and built herself into one of the UK's leading voices in midlife and menopause.

In this inspiring episode, Emma shares exactly how she's got known for what she does - from launching her top-25 ranked podcast "Middling Along" with a secondhand microphone to landing features in The Guardian and beyond.

What you'll discover:

Why Emma started her podcast despite thinking it was "ridiculous" - and how it opened doors she never imagined
Her strategic approach to guest selection and why she doesn't accept every pitch
How to use podcasting as a PR tool, not just marketing
The art of spotting trends and making your pitch about the bigger picture
Her refreshingly honest take on wearing multiple business hats
Essential advice for nervous first-time pitchers

Listen to Emma's Podcast Middling Along Here

Connect with Emma on LinkedIn here

Find out more about working her here

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

40. Send the F*cking Email: What happened in my business when I stepped up to Get Known

Wed, 17 Sep 2025 05:00:00 +0100

Pippa's getting personal - in this tell-all episode, PR expert Pippa Goulden is deep-diving into the decision that transformed her nearly 5-year-old business.

In this episode, Pippa deep dives into what happened when she stopped fear running the show and how she landed a big industry speaking opportunity that's helped to transform her business.

Her biggest takeaway? "Send the f*cking email" - because how many times do we overthink reaching out to someone, convinced they won't want to hear from us?

Pippa shares the freeing truth that nobody cares about your business as much as you do, and that PR momentum works like a snowball rolling downhill. Once you get started and push through that sticky beginning phase, opportunities start compounding in magical ways.

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

39. Ready to Get Known? How To Step Out Of The Shadows and Build Your Personal Profile

Tue, 09 Sep 2025 05:00:00 +0100

You've been building in the shadows long enough.

If you're brilliant at what you do but somehow invisible in your industry, this episode is for you. Small Biz PR Expert Pippa Goulden dives into why building your personal profile (not personal brand!) matters, what's really stopping you from stepping out, and most importantly, how to get started without feeling like a fraud.

In this episode, you'll discover:

Why "personal brand" and "visibility" are problematic terms that might be holding you back
The four big blockers keeping female entrepreneurs hidden (and how to overcome them)
The business benefits of getting known - from the opportunity magnet effect to the peacock feather confidence boost
How to use storytelling without oversharing your private life
Practical first steps to start getting known for your expertise

Someone out there needs exactly what you offer, but they can't find you because you're playing small. Time to change that.

Ready to step out of the shadows? Pippa's Get Known Group Sprint starts in October - a 6-week action-focused program for ambitious female founders ready to position themselves as THE authority in their field. Find out more and jump in before the Early Bird Price runs out:

https://www.theprset.com/get-known-autumn

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

38. Your September PR Reset: How To Use Back-To-School Energy To Build Momentum In Your Business

Wed, 03 Sep 2025 05:00:00 +0100

Ready to harness that back-to-school energy for your PR?

September is like New Year without the pressure - and it's the perfect time to get your PR strategy moving.

In this episode small business PR expert Pippa Goulden gives her top tips on getting your PR started (or restarted)

Whether you're focused Q4 Christmas sales, or have one eye on 2026, Pippa gives her top tips on how to have a September PR reset

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

37. The Imposter Myth That's Keeping You Small (and what to do about it) with Leila Ainge

Tue, 26 Aug 2025 05:00:00 +0100

In this conversation, Pippa Goulden and psychologist, coach and business consultant Leila Ainge discuss the concept of imposter phenomenon, particularly among female entrepreneurs. In this episode they discuss:

- What Imposter Phenomenon is and what we can do about it

- Comparison culture and how to navigate it (it's not what you think!)

- The peer group paradox

- The benefits of community and supportive environments

- Why action beats perfection and how joy can help to rewire your bring to help you celebrate your own successes

If you're keen to step out of the shadows and get known for what you do but something's holding you back, have a listen to this episode and prepare to have everything you think about imposter "syndrome" turned on its head.

Find out more about Leila's work:

LinkedIn https://www.linkedin.com/in/leilajaneainge/

Website https://www.leilaainge.co.uk

Instagram https://www.instagram.com/leilaainge/

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

36. The Summer PR Advantage: Why It's A Great Time To Keep Your PR Momentum Building

Tue, 29 Jul 2025 05:00:00 +0100

In this episode Small Business PR expert Pippa Goulden answers the question whether you should down PR tools over the summer or keep going (Spoiler alert: Keep going!) Discovery how to keep the momentum going, what opportunities there are for your business over the summer and tips on how to approach it.

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

35. Want to be a Wildly Successful Woman? The Habits, traits and practices that you can steal for yourself

Thu, 24 Jul 2025 05:00:00 +0100

In this solo episode Small business PR expert Pippa Goulden is flipping the script on what it really takes to be seen, heard, and successful. This isn’t about pitching templates or press release hacks — it’s about the inner and outer habits of the wildly successful women she surrounds herself with (and how you can adopt them too).

Expect equal parts mindset, real talk, and strategic action — all served up with Pippa’s signature warmth and honesty.

What You’ll Learn:

The key habits Pippa sees again and again in the most successful female founders
Why “just taking action” is the real game-changer — even if it’s messy
How defining your own version of success helps you stand out in PR (and life)
The art of not caring what other people think (and why that’s your superpower)
How to position yourself with clarity so opportunities come your way
Why systems and data don’t have to be scary (and can actually free you)
Why doing it alone is not the vibe — and what kind of support to look for

"None of these things require a big budget or years of experience. They’re just choices about how you show up."

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

34. PR & Ads: A Love Story - How They Work Together To Make Marketing Magic with Sophie Griffiths

Wed, 16 Jul 2025 05:00:00 +0100

Sophie Griffiths is a business growth strategist and Meta™ Ads expert known for helping impatiently ambitious women scale their business by growing an audience of super fans.

In this episode small biz PR expert Pippa Goulden talks to Sophie about how PR and ads work so well together and why an integrated approach is a must for your marketing strategy.

Pippa and Sophie discuss:

- Why ads fail

- The PR & Ads Power Combo that builds trust and reach

- How Sophie's built her own profile as a go-to expert in the space

- How to get started with ads

And if you want to find out more about Sophie's work:

Connect with her on Insta here
Her Audience Builder Course here
Find out more about her Mini Mind here
And her Mastermind (that I'm in and highly recommend) here

(note these are aff links but I'd share with you anyway because I highly recommend Sophie if you want to up your ads game)

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

33. Your Six Month PR Pep Talk: How to Nail Your PR for the Rest of 2025

Wed, 02 Jul 2025 05:00:00 +0100

If PR is on your To Do list in 2025 and you've not quite got to it yet, then this is the episode for you.

Small biz PR expert Pippa Goulden is here to call you out on your excuses and get you unstuck and taking action once and for all.

She addresses common obstacles such as overthinking, prioritisation issues, and reliance on social media as the sole marketing strategy.

Pippa emphasises the importance of taking action and getting results that build credibility and trust with audiences.

The episode concludes with actionable steps for listeners to kickstart their PR journey and a special offer for her DIY PR membership.

You can get a six month subscription to The PR Set for just £247 until midnight on **Friday 4th July** be quick!

Find out more here

https://www.theprset.com/DIY-Membership

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

32. Awards: An effective PR tool? A deep dive into whether awards should be part of your PR strategy

Thu, 19 Jun 2025 05:00:00 +0100

In this episode, small business PR expert Pippa Goulden explores whether awards should be part of your PR strategy. She breaks down how to evaluate awards, use them strategically, and avoid common pitfalls that can waste your time and money.

Takeaways

Not all awards are created equally; do your research.
Look for credible judging panels and past winners' experiences.
Awards can provide third-party validation and recognition.
Utilize award wins in your marketing strategy.
Nominations can be just as valuable as wins.
Networking opportunities arise from award ceremonies.
Be strategic about which awards to enter.
Understand the costs associated with entering awards.
Awards should align with your business objectives.
Leverage award wins for ongoing PR efforts.

The examples Pippa uses in the episode:

https://eco-able.co.uk/about/

https://www.linkedin.com/in/danielle-seatter-ec0/

https://www.pripri.co.uk

https://www.ambustum.co.uk

6 month subscription to The PR Set's DIY PR Membership available until 5th July - find out more here https://www.theprset.com/offers/mhschvLi/checkout

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

31. Everything You Need to Know About Christmas PR (And Why Starting in July Will Save Your Q4)

Tue, 10 Jun 2025 05:00:00 +0100

In this episode, small business PR expert Pippa Goulden discusses the essential strategies for effective Christmas PR planning, emphasising the importance of starting early, setting clear goals, and understanding the PR opportunities for your business.

She provides actionable steps for small businesses to enhance their visibility and credibility during the festive season.

Pippa also highlights the need for a layered PR approach that goes beyond gift guides, empowering small business owners to take control of their PR efforts without relying on large budgets or agencies.

This episode gives you everything you need to create a strategic Christmas PR plan that will help you stand out, sell more, and avoid last-minute panic in Q4.

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

30. Strategy, Launching a Book, Taking Messy Action and Getting Known with Alice Benham

Tue, 03 Jun 2025 05:00:00 +0100

Marketing and business strategist Alice Benham is living proof you don't need an expensive PR agency to get known for what you do. In this power-packed episode, small biz PR expert Pippa Goulden talks to the business strategist, podcaster and bestselling author about how she's built her name for herself and got known for what she does.

From her mega book launch that involved 85 different activities in just 6 weeks, to the random podcast that generated more clients than any mainstream press, Alice shares the real behind-the-scenes of building visibility that actually converts.

Plus we deep dive into how to apply strategy in your business, why taking action is the key to driving your business forward and why we should all be bringing joy into our businesses and enjoying the journey.

What You'll Learn

Why "strategy" isn't scary: Alice's simple definition that will change how you think about planning
The power of "scars not wounds": How to share vulnerably without oversharing
Her 6-month consistency rule: Why most people give up before their efforts have a chance to work
The "everything I can control" approach: What Alice focuses on instead of outcomes
Product vs service PR: Key differences and what works for each
Integration secrets: How to amplify your PR through your existing marketing

Connect with Alice

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

29. Success Story: From School Teacher to The One Show - How James Sills Got Known For Connecting People Through Singing

Tue, 13 May 2025 05:00:00 +0100

In this episode, PR expert Pippa Goulden talks to James Sills, who transitioned from being a secondary school teacher to a successful singing entrepreneur and BBC collaborator.

James shares his PR journey from writing his book "Do Sing" to founding Sofa Singers during lockdown, which catapulted him into the media spotlight, and all the brilliant things that have come since.

The conversation demonstrates how strategic PR efforts and staying true to your values can lead to remarkable opportunities.

Top PR Lessons from James:

Narrow your focus to expand your reach - the more specific James became about his mission, the more opportunities opened up
Send those emails!! Almost all his major opportunities came from him initiating contact
Build and nurture genuine relationships with media contacts
Know what you stand for (and what you'll say no to)
Balance strategic planning with staying open to unexpected opportunities
Use writing (articles, books, social posts) to clarify your message and reach
Work with coaches or mentors to gain clarity on your positioning

Find out more about James:

Sofa Singers - https://www.thesofasingers.com

https://www.james-sills.com

https://www.instagram.com/jsillsmusic/

https://www.linkedin.com/in/jamessills/

https://www.bbc.co.uk/cityofculture/bradford2025/bantam-of-the-opera/

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

28. Embracing Retail Trends for A PR Advantage with Retail Expert Nicole Higgins

Thu, 08 May 2025 05:00:00 +0100

In this episode of PR Made Simple, small business PR expert Pippa Goulden chats with Nicole Higgins, a leading retail expert with 20 years of experience working with brands like M&S and Primark.

Nicole shares her insights on key retail trends for 2025, how small business owners can incorporate these trends into their PR strategy, and her journey building her own profile as a go-to expert across print and TV.

Key Topics Discussed:

What trends mean for small business owners and why they matter
How consumer behaviors are shifting in 2025
Using authenticity and storytelling to connect with customers
Experiential marketing opportunities for both online and brick-and-mortar businesses
Building community through various channels
Practical ways to stay updated on emerging trends
Nicole's personal journey with PR and visibility

Find Nicole:

https://thebuyerandretailcoach.com

https://www.instagram.com/thebuyerandretailcoach/

https://www.linkedin.com/in/nicolehigginsuk/

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

27. Success Story: Stepping Into the Spotlight to Get Known with Coach and Mentor Rebecca Cracknell

Tue, 29 Apr 2025 05:00:00 +0100

In this episode, small business PR expert Pippa Goulden chats with the fabulous Rebecca Cracknell - coach, mentor, and former teacher who's transformed her approach to putting herself out there after completing Pippa's Get Known group sprint.

What's in store:

How Rebecca went from "I'm not ready for press" to bagging publication in a major outlet in mere weeks (spoiler: you're probably more ready than you think!)
The ways we talk ourselves out of going after what we truly want in business
Rebecca's approach to separating herself from her business - Why stepping into your "business owner character" might be the key to conquering those nerves
Rebecca's Practical tips for getting over the "I'll just wait until..." syndrome that's holding you back
Starting small but dreaming big: why your existing network is your PR secret weapon
Finding your PR sweet spot where your natural talents shine through
The magic that happens when you take those small, brave steps forward

Meet Rebecca:

Rebecca Cracknell is the coach, mentor and teacher for women who are building the businesses that will change their lives.
Rebecca works with women at pivotal moments in their journey; those who are ready to challenge themselves through new opportunities, rewrite the stories about what’s possible for them and finally experience their true potential. The women she works with are bored by simply striving for surface level success and are craving a life where they get to build something that reflects who they truly are and allows them to fulfil their unique purpose with real passion.

https://www.linkedin.com/in/rebecca-cracknell

https://www.instagram.com/rebeccalcracknell/

Get Known

Pippa's six week group sprint that's focused on getting you known for what you do and taking the action to make it happen. Doors close on 19th May - find out more here https://www.theprset.com/get-known

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

26. Embracing Rejection: Turning Fear Into Opportunity with Liz Mosley

Tue, 01 Apr 2025 05:00:00 +0100

Ooh this is a goodie - buckle in and prepare to have everything you think about rejection thrown out of the window.

In this episode, Pippa chat to brand designer Liz Mosley about her Rejection Challenge - where she set out to get 100 rejections in her business. In this chat Liz reveals how deliberately seeking rejection has transformed her business, mindset and opened doors to unexpected opportunities.

This conversation offers practical insights for entrepreneurs looking to overcome fear and build resilience in their PR and pitching efforts.

From practical pitching tips to mindset transformation, authenticity and tracking the data, Liz offers her own strategies to embrace rejection and use it to boost your business.

Key Takeaways:

Rejection often leads to unexpected opportunities and growth
The volume approach to pitching increases your chances of success
Authenticity resonates more than perfection when reaching out
Celebrating small wins maintains momentum through challenges
Visibility consistently puts you in consideration for new opportunities
Documenting your journey provides motivation and perspective
Rejection is not just normal but necessary for creative business success

Find out more about Liz:

https://www.lizmosley.net/

Get your own Rejection Challenge merch here:

https://www.lizmosley.net/rejection-sticker-chart

and her podcast is

https://buildingyourbrand.net/

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

25. From PR Procrastination to Progress: Simple Steps To Move Past The Overwhelm

Tue, 18 Mar 2025 05:00:00 +0000

Are you feeling overwhelmed by the endless PR possibilities for your small business? In this actionable episode, small business PR expert Pippa Goulden breaks down how to transform PR from an overwhelming monster into a manageable (and even enjoyable!) part of your business strategy.

Join Pippa as she shares practical tips to:

Develop a focused PR strategy aligned with your business goals
Break down your PR efforts into bite-sized, achievable chunks
Build confidence through strategic preparation and mindset shifts
Integrate PR seamlessly with your existing marketing efforts
Implement a simple 15-minute daily PR habit that gets results

Whether you've been overthinking your PR approach or avoiding it altogether, this episode gives you the framework to move from paralysis to progress. As Pippa says, it's time to "send the f*cking email" and start getting the PR your business deserves!

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

24. PR Success Story: From Surgery to Spotlight - Rebuilding Purpose After Cancer with Surgeon-Turned-Advocate Dr. Liz O'Riordan

Tue, 11 Mar 2025 05:00:00 +0000

PR expert Pippa Goulden sits down with the incredible Dr. Liz O'Riordan, whose journey from breast cancer surgeon to becoming a prominent advocate for cancer awareness and patient care.

She discusses the challenges she faced after her diagnosis, the importance of finding purpose through adversity, and how she has leveraged her experiences to educate and empower others. Liz emphasizes the significance of authenticity in her advocacy work, the challenges of monetizing her expertise, and the impact of her media presence and how's she's built her profile as one of the most prominent cancer advocates and experts in the UK and beyond.

Dr. O'Riordan candidly shares how her own cancer diagnosis transformed her professional path, leading her to discover new purpose through writing, speaking, and advocacy. With warmth and wisdom, she reveals the challenges and triumphs of building a media presence while staying true to her values.

The conversation also touches on the importance of strategic planning in PR, the value of knowing one's worth, and the ongoing journey of resilience and growth in the face of adversity.

TOP TAKEAWAYS

Finding New Purpose: How life's unexpected turns can lead to meaningful new directions
Authenticity as Strategy: Why genuine connection forms the foundation of effective PR
Strategic Communication: Thoughtful approaches to maintaining presence and relevance
Valuing Expertise: Practical wisdom on recognizing and charging for your unique knowledge
Building Media Presence: The reality of creating lasting impact through consistent effort
Emotional Resilience: Navigating public visibility while protecting your wellbeing
Purpose-Driven Advocacy: Using personal experience to create positive change

Find Liz in Instagram here

More info on her website here

Her podcast here

Her YouTube here

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

23. PR Success Story: Moving Away from Traditional PR, Finding Your Own Way and The Power of Networking With The Wilder Collective's Nicky Elliott

Tue, 04 Mar 2025 05:00:00 +0000

In this episode PR expert Pippa Goulden chats to Nicky Elliott, founder of The Wilder Collective, an online community for female founders and freelancers. Nicky shares her refreshingly honest journey from a 15-year career in events to launching a children's clothing brand, which ultimately evolved into creating a thriving community where women in business support each other.

What We Cover:

Nicky's Business Evolution: How her initial clothing brand 'Wilder Ones' paved the way for The Wilder Collective and her popular podcast "Women's Business"
PR Truths: Nicky's candid experience with a PR agency that cost "a lot of money for nothing" and how she now approaches PR differently
Community Building: The power of authentic connections and how Nicky grew her audience by being intentional with her content
Networking Without the Ick: Why networks are absolutely fundamental to business growth (even if the word gives you the fear!)
Wilder Live Event: Nicky's exciting new venture creating the event she wished existed for female founders

Top Takeaways:

Why podcasts are a brilliant PR tool for creating genuine connections
How to find your voice and stand out by discussing topics you truly care about
The importance of "throwing mud at the wall" rather than overthinking
Why your network is often your most valuable business asset
How standing for something attracts exactly the right people to your brand
Why you need to stop overthinking and get on and do it

Find out more about Nicky and her brilliant network, events and Wilder Live:

https://thewildercollective.co.uk

Connect with Nicky on Insta here and on LinkedIn here

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

22. Dancing On Other People's Dance Floors: Turn Collaborations into Your Small Business Superpower - with marketing expert Lucy Woolfenden

Tue, 25 Feb 2025 05:00:00 +0000

Get ready to transform your business through the power of strategic partnerships! Join Pippa Goulden and Marketing and Growth expert Lucy Woolfenden as they reveal exactly how to 'dance on other people's dance floors' - AKA leverage partnerships to skyrocket your brand visibility and growth.

Collaborations can be incredibly effective for small business owners and in this episode Lucy and Pippa deep dive into how to make sure they work for you and your business.

They discuss the importance of building trust, how to make sure both sides are aligned, and how to find the right collaborators - plus how to make sure they work hard for your business to help you achieve your goals.

Connect with Lucy on LinkedIn https://www.linkedin.com/in/lucywoolfe/

and here: https://www.thescaleupcollective.com

These are some of the tools that Lucy Mentions in the chat:

https://dripify.io/

https://meetalfred.com/

https://www.opus.pro/

https://www.perplexity.ai/

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

21. 15 Minutes to PR Success: The Simple Habits I Swear By

Wed, 12 Feb 2025 09:00:00 +0000

In this episode, small business PR expert and founder of The PR Set, Pippa Goulden, reveals her proven PR system that's transformed her business. Discover the exact daily habits strategies, and accountability frameworks that help busy entrepreneurs consistently secure PR opportunities and build their brand.

Key takeaways:

A quick daily habit makes all the difference
Having a PR strategy saves time
Daily habits in PR create momentum and consistency.
Setting targets helps maintain focus and accountability.
Networking is essential for getting known for what you do.
Staying informed about what's going on out there is important
Having a list of PR opportunities helps

Whether you're struggling to find time for PR or looking to enhance your current strategy, this episode provides actionable steps to make PR an effortless part of your business routine. Perfect for small business owners, entrepreneurs, and anyone managing their own PR.

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

20. 5 Mindset Game Changers That Have Helped Me Nail My PR (and how they can help you too)

Tue, 04 Feb 2025 05:00:00 +0000

In this episode of PR Made Simple, PR expert Pippa Goulden digs into the 5 mindset shifts that she has made to take proactive steps to secure some key PR opportunities for her business, to inspire you to do the same.

If you're finding that you're putting off your PR, overthinking, focusing on the wrong things or sitting back and waiting for it to happen to you, then have a listen to this and be motivated to make some changes to take action and make it happen.

It works!

++There's some swearing in this episode!++

00:00
Mindset Matters in PR

03:11
Taking Action: The Shift from Waiting to Doing

05:58
Building Confidence: The Power of Positive Feedback

08:47
Setting Targets to help focus

12:11
The Feisty Era: Embracing Boldness in Communication

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

19. Should You Pay for Press? Classifieds, Advertorials, Partnerships & Affiliates uncovered

Thu, 30 Jan 2025 05:00:00 +0000

Ever been tempted by those shiny magazine classifieds promising to get your business noticed? You know, those tiny ads at the back that a big chunk of your budget?

In this episode of PR Made Simple, Pippa Goulden discussed the effectiveness of paying for "PR", what works and what doesn't:

Why those classified ads are probably not your ticket to PR success (and what to do instead)
What are advertorials and should you spend your money on them?
Strategic partnerships that could actually work for you business
Smart partnerships that could actually work for your business
The affiliate game: worth playing or not?

Save yourself some cash and frustration - this is the episode you need BEFORE that next sales call from a magazine ad rep!

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

18. Press Releases Demystified: Your Complete Guide to When and Why You Need One (and when and why you don't)

Tue, 21 Jan 2025 05:00:00 +0000

Ok bear with me, this isn't the sexiest of PR topics - but it's one that causes small biz owners to stumble as they debate whether or not they need to write one, then put it off and use it as an excuse to not get their PR done (I see you).

In this episode, I'm jumping it to tell you everything you need to know about press releases included:
- What a press release actually is
- Whether you need a press release (and if you don't what you might need instead)
- Why you should look at the press releases role as the supporting actor rather than the lead role
- The format your press release should be in
- How to incorporate it into your pitch

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

17. My Biggest PR Win: What You Can Learn for Your Own Biz

Tue, 14 Jan 2025 05:00:00 +0000

In this episode Pippa Goulden lets you in to how she scored a huge PR win, speaking at Top Drawer trade show.

From battling imposter syndrome to nailing the perfect pitch, Pippa breaks down how she got the opportunity.

She also shares her secrets on prepping like a pro, owning the stage, and the impact it's had on her business. Plus what’s next on her journey to keep growing and connecting with her community and find more PR opportunities to keep the momentum building.

00:00
Introduction to PR Opportunities

03:08
Overcoming Imposter Syndrome

06:00
The Pitching Process

08:59
Preparation for Public Speaking

11:48
The Impact of Speaking Engagements

14:59
Future Plans and Community Support

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

16. Your Subconscious: Your PR Success Secret with Rebecca Haydon

Tue, 07 Jan 2025 05:00:00 +0000

Ever wondered why some days you're a PR powerhouse and others you're too scared to press send on that pitch email? Well your subconscious has more to do with it than maybe you realise.

In this episode, I'm sitting down with The Subconscious Expert, coach Rebecca Haydon to unlock the secrets of your mind and discover how it's secretly influencing your PR success (or those sneaky self-sabotaging moments we all have!)

Get ready to discover:

Why your brain might be playing tricks on your PR efforts (and how to turn the tables)
The real reason you're procrastinating about that pitch email
How to become besties with your inner critic (yes, really!)
The mindset shifts that could transform your PR game overnight

If you've ever felt like you're holding yourself back or that imposter syndrome is your unwanted BFF, this episode is your secret weapon to breaking free and showing up confidently in your business.

This episode is for you if you're ready to step into your PR in 2025 and need a gentle push in the right direction.

Find Rebecca at https://www.rebeccahaydon.com and https://www.instagram.com/_rebeccahaydon_/ and listen to her podcast The Subconscious Expert here

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

15. PR Success Story: Getting Known For What You Do (and having fun whilst you do it) with Happy HQ's Janine Jacobs

Wed, 18 Dec 2024 05:00:00 +0000

In this conversation, Pippa Goulden and Happy HQ's co-founderJanine Jacobs discuss how service businesses can use PR to get known for what they do, build credibility in their business and strategic PR approaches for B2B businesses.

Janine shows how she's used DIY PR to generate press coverage in places like Stylist, Glamour and Courier as well as speaking opportunities on some of the most important industry stages. All whilst having fun in the process.

Janine shares insights on leveraging content and media for effective PR, the joy of engaging in PR activities, and the value of collaboration and partnerships.

Janine is the founder of workplace culture specialists Happy HQ and can be found on LinkedIn here and at https://happyhq.co.uk

Find out more about my new course Get Known here
https://www.theprset.com/get-known

00:00
Introduction to Happy HQ and Its Mission

03:27
The Evolution of Workplace Culture

06:13
Navigating PR in a B2B Landscape

09:17
Building a Personal Brand Through PR

11:46
Leveraging Content for Discoverability

13:46
The Importance of Authenticity in PR

16:37
Impact of PR on Business Growth

19:20
Preparing for Speaking Engagements

21:43
The Importance of Authenticity in PR

25:58
Strategic Roles in Co-Founding

27:57
Taking Action: From Planning to Execution

29:43
Building Resilience in PR

32:14
Collaborations: A Key to PR Success

33:16
Top Tips for Starting PR

35:23
Looking Ahead: Future Plans for Happy HQ

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

14. Get Your 2025 PR Set: Make This Your Best PR Year Yet

Tue, 10 Dec 2024 05:00:00 +0000

In this episode of PR Made Simple, Pippa Goulden dives into how to set yourself up for PR success in 2025.

She highlights the importance of reflecting on the past year, creating a strategic plan, and setting clear, actionable goals.

Pippa shares tips on aligning your PR efforts with your business calendar, researching upcoming industry trends, and committing to a consistent PR approach to achieve your desired results.

Whether you're looking to boost your brand's visibility or fine-tune your PR strategies, this episode offers a practical roadmap for making 2025 your best PR year yet.

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

13. PR Success Story: Disrupting an Industry, Building a Brand and Scaling with Marlo's Pip Dawes

Tue, 03 Dec 2024 05:00:00 +0000

In this week's episode, Pip Dawes, co-founder of Marlo Wine and longtime member of The PR Set, shares the journey of building a unique wine business that caters to a new generation of wine drinkers.

From the inception of Marlo and its growth during the pandemic to innovative DIY PR strategies and collaborations, Pip discusses the importance of community, founder visibility, and the challenges of scaling a business.

Pip also reveals the unexpected magic that happens from brilliant PR.

Learn how strategic PR, aligned collaborations, community-building and some brilliant press coverage can help to turn a startup into an industry disruptor.

00:00
The Birth of Marlow Wine

03:37
Innovative PR Strategies

06:25
Collaborations and Community Engagement

09:29
Press Coverage and Brand Storytelling

12:25
Scaling Challenges and Lessons Learned

14:56
The Importance of Founder Visibility

17:34
Future Plans and Market Adaptation

https://marlo.wine
https://www.instagram.com/marlowine/

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

12. Working With Influencers with Cat Sims

Tue, 26 Nov 2024 05:00:00 +0000

This week, influencer, author and podcaster Cat Sims aka @notsosmugnow joins Pippa to pull back the curtain on the evolving world of influencer marketing. No fluff, just straight-talking insights from someone who's been in the game long enough to know what matters.

Cat and Pippa delve into the changing landscape of influencer marketing, discussing the challenges and opportunities that come with it for brands from gifting to long-term partnerships

Cat shares her insights on navigating the influencer landscape, the joy of working with small businesses and her decision-making process for collaborations plus she gives her advice for small businesses looking to engage with influencers.

And if that's not enough, you can get £10 off Cat and Pippa's course "How To Work With Influencers" using the code POD10 - so it's just £39!

Find out more here

00:00
Introduction to Cat Sims and Her Journey

03:00
The Evolution of Influencer Marketing

05:48
Using Social Media as a PR Tool

11:00
Navigating Different Social Media Platforms

14:07
Content Creation: Strategy vs. Spontaneity

17:55
Building Relationships with Influencers

22:12
Finding the Right Influencers for Your Brand

25:00
Gifting Strategies for Small Businesses

26:15
The Cost of Influence:

28:07
Evolving Influencer Marketing: From Gifting to Partnerships

30:51
Building Genuine Brand Relationships

32:39
Navigating the Influencer Landscape: Challenges and Opportunities

35:07
The Joy of Working with Small Brands

37:09
The Primitive Power Triangle: Decision-Making in Collaborations

41:00
Advice for Small Businesses: Engaging with Influencers

45:00
The Future of Influencing: Writing and Broadcasting Aspirations

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

11. Authentic PR and Learning By Doing with Hayley Southwood

Tue, 19 Nov 2024 05:00:00 +0000

In this conversation, Hayley Southwood shares her entrepreneurial journey, emphasising the importance of authenticity, community, and resilience in business.

From her beginnings in childcare to launching a vintage ice cream van and eventually founding Southwood Living and the Southwood Social Hub, Hayley illustrates how embracing your true self and saying 'yes' to opportunities can lead to unexpected success.

The discussion also highlights the significance of building supportive networks for female entrepreneurs and the evolving nature of business in response to personal growth and external changes.

Find out more about Hayley at https://www.southwoodsocialhub.co.uk and on insta here and here

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

10. Why Your PR Isn’t Working—And How to Fix It

Tue, 12 Nov 2024 05:00:00 +0000

In this episode of PR Made Simple, Pippa Goulden breaks down why PR often feels like it’s not working—and what you can do about it.

Whether you're working with PR agency, Freelancer or you're DIY-ing it, Pippa debunks common PR myths, explaining why some businesses think PR doesn't work for them.

She reveals the secret to successful PR: a strategic, long-term approach that targets the right audience, manages expectations, and aligns with your broader marketing goals. Discover why PR isn’t a quick fix, but a game-changing tool when done right. Ready to turn your PR around? Tune in and learn how persistence and strategy can take your brand to the next level!

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

9. The Power of PR: How I've Used It To Grow My Business and Get Known For What I Do (and how you can too!)

Tue, 05 Nov 2024 05:00:00 +0000

In this episode of PR Made Simple, Pippa Goulden dives into her personal journey of using organic PR to successfully grow her business over the past four years. She shares key insights into how collaboration and networking played vital roles in her PR strategy, stressing the importance of cultivating strong relationships within your industry. Pippa also talks about how generating press coverage and utilizing platforms like social media and podcasts can be highly effective tools for promoting a brand.

A core message in the episode is her encouragement to take action and face the fears that often come with pitching yourself to others. She reassures listeners that PR is not just for big corporations; it’s an accessible and powerful method for any business to boost visibility and achieve growth.

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

PR Success Story: Storytelling, Mindset, Christmas PR and Incredible Results with Pri Pri's Priya Velusami

Tue, 29 Oct 2024 05:00:00 +0000

Do you want to know how you can use PR to grow your business? Meet Priya Velusami, founder of Pri Pri and one of my DIY PR members who's done just that.

Priya's PR journey is a brilliant example of a small business owner who's used PR to build her brand, use storytelling to connect with her target audience and get her on the radar of some major UK retailers.

In this episode Priya highlights her PR successes, her approach to Christmas PR, all the PR routes she maximises alongside traditional press and how she integrates them with the rest of her marketing for maximum impact. Plus she talks about the challenges of running a small business and the mindset shifts that have helped her to nail her PR and get herself out there.

The episode offers valuable insights and inspiration for other entrepreneurs looking to leverage PR and grow their brands.

Find Priya at https://www.pripri.co.uk and https://www.instagram.com/pripri.co.uk/

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

7. Facing Fear, Rejecting the Ick and Getting Known For What You Do with Caroline Britton

Tue, 22 Oct 2024 05:00:00 +0100

Buckle up for an insightful conversation as Pippa Goulden sits down with the dynamic Caroline Britton, a powerhouse coach and mentor who's cracked the code on building a personal profile.

Get ready to dive deep into Caroline's own journey of conquering her fear of visibility, the importance of authenticity and learn how she skyrocketed her own PR.

Plus Pippa and Caroline discuss practical steps to navigate your own fear, to take action, the significance of incremental changes, and how to use PR to help you grown your business. The conversation emphasizes that fear is a common experience among business owners and that taking action is essential for growth.

Find comfort in knowing that even the most successful entrepreneurs grapple with fear – and learn how to use it as rocket fuel for your growth.

Find Caroline at https://www.caroline-britton.com and https://www.instagram.com/carolinebrittoncoaching/

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

6. Small Biz, Big Results: Unlocking the secrets behind the brands who are nailing their PR

Tue, 15 Oct 2024 05:00:00 +0100

Pippa Goulden shares the secrets behind the small business owners who are getting amazing PR for their businesses and lets you into their secrets to show you how you can do it yourself too.

She talks about the power of taking action, really knowing your audience, and telling stories that stick. Pippa also dives into the art of pitching, how to build meaningful relationships, and why staying proactive in PR is crucial.

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

5. Brand-building, Fish-FingerGate and using PR to grow your biz with Steph Douglas, founder Don't Buy Her Flowers

Tue, 08 Oct 2024 05:00:00 +0100

In this episode of PR Made Simple, host Pippa Goulden sits down with Steph Douglas, the founder of Don’t Buy Her Flowers, to chat about her entrepreneurial journey, the role PR has played in her success, and how she’s stayed true to her personal brand.

Steph opens up about the challenges of navigating influencer marketing, how she adapted her business after COVID, and why emotional connection is at the heart of her gifting philosophy. They dive deep into the highs and lows of running a small business, the role PR has had in helping her get known for what she does, why product businesses should think about more than products and the importance of maintaining authenticity while building meaningful customer relationships.

Plus who remembers FishFinger Gate? We delve into what happened then and how Steph used it to her advantage.

Some key takeaways:

PR can be a game-changer, especially when you're just starting out and DIY PR is a great way to get yourself out there and get known - for FREE
It's okay (and actually better) to be real on social media
Authenticity in personal branding has been key in building trust with her audience.
Your mindset plays a huge role in dealing with business challenges
Knowing your audience is crucial for effective marketing and PR
Repeating core messaging helps customers remember and recognize the brand.
Sometimes, the best opportunities come from unexpected places

Find Steph on Insta @steph_dontbuyherflowers and @dontbuyherflowers and www.dontbuyherflowers.com

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

4. Let's Get Your PR Started

Tue, 01 Oct 2024 05:00:00 +0100

In this episode of PR Made Simple, PR expert Pippa Goulden dives into the must-know tips for small businesses looking to kickstart their PR.

Pippa walks us through everything you need to have in place before you start, from the importance of high-quality images to really knowing who your audience is.

She also shares practical, step-by-step advice on building a media list, looking at whether you need a press release, and boosting your confidence along the way. Whether you’re just starting out or looking to fine-tune your PR game, this episode is packed with helpful insights to get you moving in the right direction.

We're looking at:

Starting your PR journey early is key for small businesses.
Getting your backend ready
The Importance of images for your PR
Knowing your audience
A PR strategy should always support your overall business goals.
Getting in the right mindset
Take time to learn new PR skills – it’s an investment in your success.
Press release or not?
How to build your media list
Taking action

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

3. All the different PR routes (it's not just press!) and how to know which ones to use for your business

Tue, 24 Sep 2024 05:00:00 +0100

Want to do PR for your business but feel a bit overwhelmed about the different ways to do it?

In this episode of PR Made Simple, we're looking at the different PR routes available for your business and working out which ones will be best for you.

You'll discover that PR is not limited to press coverage and we're exploring all the different routes such as podcasts, guest blogging, awards, influencer marketing, and collaborations.

We'll also look at your PR strategy and how to know what's right for your business.

Chapters

00:00
Exploring PR Routes for Business Growth

07:47
Diverse PR Strategies: Beyond Press Coverage

15:19
Strategic PR: Aligning with Business Objectives

Keywords

PR strategies, business growth, press coverage, influencer marketing, podcast interviews, collaborations, awards, guest blogging, public relations, DIY PR

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

2. The PR Myths That Are Stopping You From Starting

Tue, 24 Sep 2024 05:00:00 +0100

In this episode we deep dive into the (very) common PR myths that stop small business owners, entrepreneurs and in-house teams from doing PR for their business.

Whether it's thinking you need a big budget, a little black book of contacts, to wait until your business is bigger/ better or perhaps it's because you think you can't write. I've heard them all over and over again - and none of them are true or should stop you from doing PR for your business.

So if you think you want to do PR but there's something holding you back, have a listen to this episode and hopefully you'll come away feeling inspired to crack on.

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

1. What is PR? And What Will It Do For Your Business?

Tue, 24 Sep 2024 05:00:00 +0100

Not sure what PR actually is? You're not alone. PR often feels like a dark art, shrouded in mystery and something that only industry insiders can do.

Well not anymore. In this episode we get to the bottom of what PR actually is.

Join me, small business PR expert, Pippa Goulden, where I'll be clearing it up once and for all and showing you why PR is so much more than press coverage.

And don't worry if you're confused about what PR will do for your business. We'll also be exploring all the different things that PR is great for and why you should be doing it as an entrepreneur, innovator, small business owner, in-house team or founder.

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here

PR Made Simple Podcast Trailer

Fri, 06 Sep 2024 17:00:00 +0100

It's coming - get ready for the launch of PR Made Simple, a brand new podcast with PR expert Pippa Goulden that will show you how PR works for your business, to build your brand, give you credibility, drive sales and get known for what you do.

In every episode Pippa will be demystifying PR, cutting through the BS and confusion and showing you how you can use it to get results that actually work to drive your business forward.

Through her expertise, insider tips and real life case studies of founders and brands who are smashing their PR, this podcast will help you navigate the PR landscape, understand what it actually is and what it will do for your business, without the need for a large budget or little black book of contacts.

And once you've had a listen you can explore the different ways of working with me:

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here

- Buy your ticket for Get Known Live on 16th November here (before they sell out!)

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com

Book a discovery call with me to chat more here