If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

The relationship between women and money continues to be a very live topic for me because, hmm, I’m a woman and a business owner and I continue to have a prickly relationship with earning and having money.

That’s why I invited Nicole Jones to be this week’s interview. 

Nicole Jones is a licensed counselor who helps intelligent accomplished women create productive, prosperous relationships with earning and having more money.

Learn more about Nicole and her work here.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

If you're like me, you probably lean on willpower to power yourself through a difficult project. Willpower is a celebrated quality in our culture, right? When the going gets tough, the tough get going.

There’s just one problem with willpower: when we use it to gut through difficult situations, we inevitably pay a very high price.

Here's a better way to tackle those challenging intiatives.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Mike DeJong is a little different from the guests I typically speak with.

Mike got his start as a franchise owner and he was so successful, he found himself in a coaching role supporting other franchise owners seeking his advice.

What I especially appreciate about Mike is his approach to creating a successful business. Whether you’re getting started as a franchise owner or building a professional service practice, Mike’s philosophy is that we need to find people whose strengths compliment our weaknesses. And we want to find people who are truly superb at what they do. 

In other words, whether they are employees or contractors, our business is as successful as the business team we’ve created.

Mike’s on a mission to share what’s he learned with as many people as possible and he’s written three (three!) to get the word out. 

Learn more about Mike and his business wisdom here.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

You might think your biggest marketing mistake is that you need to post more on social media. Or perhaps you're worried that you aren't finding enough opportunities to be a podcast guest.

Not to say these aren't marketing issues. They are.

But one of the biggest marketing mistakes I see small business owners make is what they focus their marketing message on. It's the reason people never finish reading your offers and articles.

Hint: the best marketing is a hero's journey and the hero is your client.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Can you have a business that's fun and profitable?

Business coach, Wendy Muzzy, says "yes" and talks about how she helps women business owners address money issues and create more joy in their businesses.

Visit Wendy's website to learn more about her and her services. WendyMuzzy.com.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Something I often hear from the people I work with is "how do I find my people?"

What they're really asking is "how do I find the people who will genuinely appreciate my unique approach and will happily pay me for my services?"

Referrals remain the best way to connect with great-fit clients. However, referrals can take a long time to materialize. Especially if we aren't intentionally developing a referral pipeline.

Two strategies I recommend are:

1. Actively work on creating your referral system.
2. Use your favorite clients' words and language in your marketing! Let your best clients speak directly to potential best clients!

If you want to attract more great-fit clients with more speed and ease, I urge you to put these strategies into action! The sooner you begin taking steps to cultivate these connections, the sooner people will be showing up who can't wait to pay you!

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Most of the business owners I work with did not start businesses to work 60-hour weeks. They started their businesses to do something they’re fantastic at, make a positive difference, and have space for caring for others, flexibility, and a life they enjoy.

Still, it can be tough to set those boundaries. When we’re connected 24/7 it can feel difficult to stay offline; especially because that’s where our clients are.

Ari Pirutinski deliberately began his business, Steady Growth Partners in order to do what he loves and to set hard boundaries so he has time for the other-than-work activities he cherishes.

And it has not hurt his success. In fact, he believes setting clear work-life boundaries has contributed to the success of his business.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

I rarely smile or laugh when I read most business marketing but when I do, I remember the company.

And that’s the point: when done well, marketing that uses wit and humor and playfulness can capture your prospects attention and is more memorable (sticky) than the staid, boring stuff the other guys are doing.

The quality of delight, when done well, gives your marketing an edge.

Episode Notes: Emily McGregor and PenguinCat

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My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Community is very important to our well-being as business owners. I don’t think any human enterprise can be done alone. I depend on my communities, both in-person and virtual for all kinds of reasons: advice, expertise, and just hanging out with people I enjoy and who “get” me.

And yet, there are times when a community which once served us no longer fits. This can feel so painful! It’s why I invited Jennifer Corbeau to share her wisdom on how she moved on from a community when she realized it was holding her back. And she left with grace and a sense of completion.

Jennifer Corbeau is a guide, teacher, and catalyst who leads women on transformative travel retreats. Learn more about Jennifer’s work on her website. SpiralPathJourneys

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

If you're a business owner, you've no doubt experienced a difficult sales call. It's even worse when you think it's something you can absolutely help with and your prospective client gets prickly.

What do you do?!

I share a super awkward situation which (thanks to good advice) I was able to repair.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Jason Fishman saw how difficult it was for many types of startups to receive funding from traditional sources and he had a creative response: why not use crowdfunding as a way for smaller ventures to find investors?

Jason’s agency, Digital Niche Agency, provides strategic and marketing services to help smaller ventures attract investors using the crowdfunding framework. 

Connect with Jason: https://www.digitalnicheagency.com/

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

There is a reason your favorite clients choose to work with you. You do an exceptional job addressing tangible and intangible elements which are important to your client. 

This is huge when it comes to your marketing. You want to make sure you are always addressing how you are making a unique, measurable difference for your best clients. 

When you share successes, testimonials, etc. you are letting prospective right-fit clients know how you make a difference and success stories help prospective clients feel "they helped someone like me, they can help me as well."

In this podcast I talk about how to learn what outcomes matter most to your client and how to measure progress.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Dear hoomans

Do you know who the best marketers are?

Cats!!

We own the Internet and today your lucky because we will tell you some of our secrets!

Love 

Mako, Lily, and Joey

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Even though I know better, I still find it difficult to charge a price which accurately reflects the value of my work. 

Why? In truth, under-charging is protective. At some level I believe that if I named the actual cost to hire me, no one would hire me. Ever.

The good news is I've come up with a different perspective on how to talk about my prices which I'm sharing in this podcast.

Hope you find this helpful!

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Most of the businesses I work with are service-based solopreneurs. But when Maddison Violet of Ve Oh Lay Acres reached out to be podcast guest, it was an easy “yes” for me.

For one thing, I like drinking wine and talking with the owner of a winery was irresistible. The other reason I wanted to talk with Maddison is the success story she shares. In particular, the way in which she and her husband have fostered strong relationships with their local community and how those connections have helped their business thrive.

The only bummer here is that Ve Oh Lay wines aren’t yet for sale outside of Canada. But Maddison assures me visitors are warmly welcomed should you decide to take a trip to their vineyards in British Columbia. 

Sounds like a great trip to me!

Learn more about Ve Oh Lay Acres Winery & Farm here: www.veohlayacres.com/

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Have you ever had this experience?

You have a great program idea. People have even said "that's a great idea!"

You write a well-crafted offer. It's concise, clear, and has an easy call to action for people to take.

And yet, nada, bupkis. That awful void in which no one (or very few people) show any interest.

What did you do wrong?

Actually, it's not what you did. It's what you did NOT do. You didn't ask your prospective customers what they really want in a structured, objective way.

Here's how I'm doing things differently so my new offer has a better chance of success.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Videos are a very powerful way to market your business, establish your expertise, and demonstrate how you help clients.

And if you’ve done any videos you also know that videos have lots of moving pieces. So many elements have to work in order to have a video your audience finds engaging!

Erika Jones of Intelligent Octopus knows all about taking messy raw video files and turning them into polished, highly engaging pieces for her clients. If you’ve been thinking about making a more significant commitment to creating videos, Erika is a great person to talk to.

Connect with Erika on LinkedIn.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Something a lot of heart-led service providers complain about is how complex marketing is. 

They don't enjoy marketing their business to begin with (it's not why they created a business) and they are told they have to absolutely everything. They need a website, and content, and an active social media profile, and videos and podcasts.

Whew! 

Marketing gets a lot easier when you focus on outcomes and you know which outcomes are the most important for your type of business. And that's what this podcast will cover.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

There was a time, not so long ago, when I believed with all my heart that the key to being a successful business owner was about acquiring more skills and information.

It’s a seductive promise: learn more and you’ll have more money and success. It’s especially seductive if your success is based primarily on your reputation as an expert or your mastery of a particular skill.

I’ve found, however, that after a point, what you know is far less important than who you are.

Here's what I learned when a client engagement did NOT go well.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

If you create results-focused content it can feel pretty daunting. Not only are you trying to get information across, you are also hoping to engage your readers, reinforce your brand, and inspire action.

In my our conversation with author and entrepreneur Judi Harrington, Judi shares lots of practical advice for turning dry, technical content into persuasive writing that your audience will enjoy reading and will act on.

Learn more about Judi Harrington on her Substack, Judi 411.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

If you had told me my social awkwardness was a superpower when I was a teenager, no way would I have believed you.

But ...

The evidence says, yes, actually, people value my awkwardness. Why?

Because my devoted fans say that they like how authentic I am. They feel they have permission to be their messy human selves with me and that's such a relief in business situations!

Here's what I learned about appreciating what I consider one of my biggest liabilities.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

I’m a big fan of Deidre Woollard, Substack author of The Money Library. 

It’s hard to put Deidre’s work in a single category. What I enjoy most about her work is the way in which she navigates the very human tension between capitalism and what it means to be a thinking, caring human being.

As the owner of a small business I am constantly navigating the uncomfortable middle ground between my profit imperative and my desire to make a positive difference. This conversation will give you some good questions to consider when it comes to your own middle ground.

Hang out with Deidre at The Money Library on Substack.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

I don't know about you but I experienced 2025 as an exhausting year. Clients and community members told me they were feeling a lot of stress and economic uncertainty. As a result they were being more cautious about saying "yes" to the offers they received unless there was a clear benefit.

When I get an email offer or read an offer online and the offer is filled with graphics and complicated sections, my brain just turns off. I barely get past the first paragraph and I'm gone.

It's sad that the offer might be exactly what I've been looking for. Doesn't matter if I don't understand the offer and don't read it through.

So what DOES work?

In this week's podcast I'll share with you my favorite way to create an offer. I'll explain the six step process and share how I used this process to help a client create their offer.

Read the complete offer here.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

In this podcast conversation, coach and author, Barb Hubbard shares her journey writing and publishing her book, Quit Chasing Squirrels. 

Barb’s book is quite successful. AND rather than jumping into creating offers and non-stop promotion, Barb learned she needed rest and self-care before she was ready to use her book for growing her coaching practice.

Barb's website: https://barbhubbardcoaching.com/

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Last year I took on a project to interview clients and stakeholders because I realized that what powers word of mouth marketing, referrals in particular, is what clients say about us.

I felt I couldn’t in good conscience ask you to ask your clients why they refer you if I didn’t do the work myself.

My integrity as a business coach comes from my own experiences; my willingness to do the difficult, sometimes scary work.

In this podcast I share what I learned and how you, too, can and should articulate your super powers in your marketing.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

One of the trickiest challenges I deal with is fully owning my value as a coach.

This shows up in my conversations with perspective clients. Especially when it comes to sharing what I charge and what clients can expect regarding outcomes.

This is a part of myself that keeps saying Really? Can you actually charge people that much?

When Harrison Moore offered me a free coaching session I heard no confusion when he explained the value of the gifted session. He was absolutely clear that what he was offering was very valuable. I didn’t hear a hint of “I’m giving you a free session because I hope you’ll choose to become a paid client.” 

What I heard was from Harrison was he was genuinely interested in what I was doing in my business and to some degree he was assessing whether I was someone he wanted to coach.

The conversation felt honest and constructive. 

I was so impressed, I asked Harrison if he would be a podcast guest and share his enrollment process in more detail. 

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

A problem I struggled with this year was trying to figure out how to connect with my right-fit clients and stakeholders. 

It was a problem that I kept circling around like a kind of doom loop. 

Finally, I stopped because when I'm stuck in a doom loop it means something needs to change: I need to do more research or I need to think about the issue more expansively or something else.

I did more research, I talked to clients and stakeholders, and I gave myself space to consider other alternatives.

Here's what I learned and how I'm moving forward in the new year.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

One of the most effective ways to promote your business is to offer events: workshops, classes, and networking opportunities to name a few.

But not all events are created equal. 

To learn more about what goes into creating memorable, transformative events, I spoke with Heather Black, a speaking strategist and event expert.

Heather has spent years learning what it takes to create successful, profitable events. In our conversation, she shares her success strategies many of which you can put into practice for your own events.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Painful though it is, failure is really a business owner’s best teacher if you frame your failures in a way that allows you to fail forward. 

In this episode I talk about six ways you can reframe failure and use failure as a springboard to success.

Not saying that you'll ever enjoy failing. You're human. But at least you'll learn to think of failure more as a useful teacher that helps you succeed with more wisdom.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

If I asked you whether you intentionally made it difficult for people to say yes to your offers, you would be shocked.

Of course you don’t! You want to make it as easy as possible!

Ah, but what you don’t know can hurt you. More specifically there are dozens of hidden choke points people encounter that cause them to ignore your offers.

My podcast guest, Blyth Ellsworth shines a gentle light on those “friction points” and offers clear, actionable steps for finding and removing them. 

Because what you don’t know CAN come between you and customer sales!

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

If there were only one question I could ask heart-centered business owners it would be this:

What do you really want to create?

Assuming it were absolutely possible.

I love this question because it immediately blows past all the obstacles and things we don't want and shifts our focus on something wonderful; what we DO want.

In this episode I talk about why a problem-focus doesn't get us what we want, what does get us what we want, and I offer you a fun exercise to try this process out.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

I often tell people that owning a business is a hero’s journey. Nothing is going to stretch you and push your buttons more than the daily adventures of running a business. 

Leslie Boyce knows this better than most people. Over the course of her career Leslie has been a cabaret performer, owner of a local gym, and is now a business coach who helps women business owners get unstuck and level up their game.

In this conversation Leslie and I discussed the challenges of business ownership, her experiences coaching women business owners, and trying to balance the challenges of entrepreneurship with being a loving mom.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Something I think a lot about (too much perhaps) is getting to the reasons people choose us. There are always going to be a lot of people who are doing work that is similar to what we do. There are always going to be people who promise the same outcomes.

And yet our client choose to specifically work with us. For lack of a better word I’m calling this our marketing mojo. 

Here’s my experience helping a client identify their marketing mojo and how I helped them begin using their mojo.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Coaching is largely process-driven similar to therapy and although our clients receive real benefits, those benefits can be subtle and hard to articulate.

For this reason I often find myself reluctant to ask people to pay me. Or when prospective clients push back on the price I quote, I cave pretty quickly.

From the many conversations I’ve had with coaches, this is a common challenge.

It’s also a common challenge for other process-centric professions: creative services, healing services, therapy and consulting just to name a few.

For this reason I was fortunate to meet Harrison Moore. 

Now here’s what fascinated me about Harrison and his coaching practice.

From the beginning I never had the slightest doubt that Harrison absolutely believes in the value of his coaching. 

His belief is not from a place of arrogance. It comes from a place of humility and an almost reverence for what coaching can create for his clients.

He also holds coaching as a kind of sacred practice; that he has learned from and is passing on what he learned from his own coach.

This humble but deep confidence in his coaching made a huge impression on me. I wanted to hold my coaching practice in the same way. 

I want to bring this level of professionalism and respect for what I do.

In this podcast conversation, Harrison and I discuss his journey as a coach and what has helped him embody the values of his gifts and work.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

If you do fantastic work and help clients get results no one cares if you're a misfit.

It’s such a relief to know you can be yourself, fly your freak flag (if you so choose) and do what you do well in the way you do it. If you have devoted fans they will be delighted to send more clients and customers your way because it feels good to tell people about someone who does great work. Period.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

When you are a great, trusted referral source, you have two very powerful social contracts working in your favor:

1. You get to be a kind of "rock star" to your peers (you know about a great resource your peers don't yet know about).
2. When you give a referral the business to whom you give the referral very much wants to return the favor. Reciprocity is a powerful persuasive incentive for people.

In this podcast I share why reciprocity is so powerful and how it benefits you when you give referrals; in particular because people will want to give YOU referrals.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Most of us think of life challenges as obstacles to creating a successful business.

What if instead your challenge became a springboard to creating something instead?

When she was diagnosed with a brain tumor, Cheyenne Dorsagno decided to use her experience to create an entirely new business so she could help others who are facing their death.

Cheyenne’s experience is a true hero’s journey and we had a wonderful, inspiring conversation.

Note: To connect with Cheyenne, email her outneighborhood23@gmail.com .

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

This is really embarrassing for a me to admit as a marketing professional.

I have a very hard time handling the praise people give me and my work.

It's not a simple issue either. I can't think or talk myself out of this issue.

Perhaps you can relate? Or there's something else that makes success hard for you to own?

In this podcast I talk about my journey and what I'm doing to create an identity that can embrace success. 

Time to leave my cozy cave.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Nothing kicks my butt (and perhaps yours as well) than looking at my business numbers. When the numbers aren’t what you want all kinds of negative emotions come up.

But finances and the numbers are an extremely important part of owning a business. Your reluctance to look at the numbers has a negative impact on all parts of your business health!

To help me sort this out, I talked with Hailey Fernelius. Hailey is a bookkeeper and somatic money coach for entrepreneurs. Her area of expertise is helping clients with the issue of scarcity thinking so they can create the thriving businesses they desire.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

It might surprise you (it surprised me) that we choose the role of victim a lot more than we realize. 

It's quite normal to wish we could just win the lottery and all our problems would be solved. It's normal to want to be saved by a big, cool person in our field; it's normal to assumed we're doomed (unless we're saved); it's normal to blame evil forces in the world. If you're human you do these things. I do.

The problem is that staying stuck in a victim role automatically puts us at a disadvantage. And honestly, we disrespect our innate talent and agency as human beings. 

Not saying that choosing empowerment is easy but when we do, we enable ourselves to play a much larger game and to make the positive difference we long to make.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

If you're like many service-based business owners I talk with, finding ways to stand out to your right-fit clients is always a challenge.

I had a great conversation with Emily McGregor of PenguinCat Creative about how her agency uses humor and storytelling to create unique marketing that gets attention and conversions.

Want to find out what "Mullet Marketing" is? You'll have to listen to find out!

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

We know at a gut level that there are right-fit clients “out there”; people for whom if they just knew we existed would be thrilled to hire us.

And at the same time it feels very, very challenging to stand out in this very noisy, cluttered virtual marketplace in which there are so many people making claims similar to ours.

How do our right-fit clients find us? How do we find them?

There is an invisible marketplace that doesn’t exist on social media. Search bots can’t find this marketplace because it never gets to the Internet.

But you know someone right now who wants to send you a great fit client.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

It seems absurd that anyone would fear success. As small business owners everything we do is in service to creating sustainable business which empower others.

And yet I, myself, often experience episodes of pure panic when someone says “yes” or when a Substack post gets an enthusiastic review. Seriously, I’ve yet to read a positive testimonial written by one of my clients! 

Fortunately I had the opportunity to interview Laura Gates-Lupton, a self-described “Financial Feminist”, about how she sees fear of success show up in clients and how she helps them learn to embrace their power and prosperity.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

There are influencers out there who will tell you owning a business is a no-brainer. Just enroll in their $25,000 course and the money will roll in while you sip cocktails on the beach.

The money is rolling for them. The money will not be rolling in for you.

Small business ownership is the essence of adventure. Owning a small business is confusing, uncomfortable, and risky as is any true adventure. It is not a vicarious, entertaining adventure like reading the Hobbit. YOU are Bilbo entering Mirkwood Forest. 

In this week's episode I share my thoughts on the topic of whether owning a small business is worth it.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

If you’ve been in the entrepreneurial realm for more than a nano-second, you’ve no doubt heard the seductive promises of passive revenue. 

Write a book or create a course and your evergreen content is out there for millions of eager people to buy. You can lay on a beach in some tropical paradise and the money will roll in like magic.

Ah that it would be so!

This week I spoke with Dr. Catrina Mitchum, founder of Catrina Mitchum Learning Design about what it really takes to create a high quality course that grows your revenue and reputation as an expert in your field.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

We don't talk much about integrity in small business circles. This is probably because integrity can smack of moral judgement.

But integrity is actually about how we show up for ourselves and for our values. When we get out of integrity, we create messy, avoidable problems for ourselves and our business.

In this podcast I share how I was out of integrity with a particular business situation and what I did to get back into integrity.

Restoring integrity is not comfortable but our business work so much better when everything is in harmony especially when it comes to our standards and boundaries!

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

I probably don't have to tell you that we can be our own worst enemies when it comes to creating a sustainable business that makes a difference.

Shadow gremlins, scary stories, old insecurities all conspire to keep you small, invisible...and safe.

A strong resilient "root system" is the key to creating the business and difference you desire in the world. Here I share the experience and practices I use to keep my own root system strong.

We live in a world that feels like it is conspiring to keep us from succeeding. A root system is my favorite form of constructive resistance.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

A common concern I hear from small business owners is the amount of time and effort it takes to enroll a right-fit client. 

Boy do I understand! On average I need have discovery calls with 10 interested people in order to sign someone up for my one on one coaching package. That's a lot of conversations to have.

Fortunately, it CAN be easier. I share my primary strategy which boosts my conversion rate from 10% to 50% +.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

There are virtual summits for every imaginable profession and business focus. Perhaps you've attended a few?

Speaking at a summit, like speaking at a live event, can be a great way to share your expertise, gain recognition, and cultivate win-win relationships.

Suzanne Culberg (20 + speaking engagements at summits) shares her experience and wisdom with me. In our conversation we discussed:

• Ways in which you may be asked to present at summits.
• How to identify summits that are in alignment with your business values.
• Benefits of summit speaking as well as the downsides.
• Specific things you can do to make speaking preparation as easy as possible.

Learn more about Suzanne Culberg at SuzanneCulberg.com

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

As a small business owner you know how noisy and cluttered the marketplace feels. It can feel so difficult to make sure your ideal clients hear YOUR message!

It's not enough to be different. You need to be distinctive: different in a way your people care about.

In this podcast I talk about my process for creating a provocative, distinctive message that cuts through the clutter and resonates with my ideal people in a way that inspires action.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

There are a lot of bright, shiny things we're told we must have when it comes to business marketing: a cool website, lots of social media engagement, an awesome logo, a podcast, etc. etc.

All of these help make us visible to potential clients and that's great. But without more direct contact over time, we will fail to create the trust and rapport people need in order to hire us.

In this podcast I share what I'm doing in my own business to nurture and cultivate business relationships.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

When it comes to word of mouth marketing and referrals, one of most common questions people have is: 

How do I keep in touch with people in a way that doesn’t feel icky and transactional?

To answer this question, I talked with Suzanne Culberg who has a very manageable process for keeping in touch with business contacts. I like Suzanne’s approach because it is human, intuitive and effective.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

I deliberately chose not to record a podcast the week I was on vacation. The fact that I fully owned my decision and didn't feel freaked out was a business win.

In this episode I share how my attitude and practice around play and resting have changed over the years. And how I've learned to honor my need for rest before I turn into a burned out crispy critter.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

I do not believe AI will put all content creators out of business.

However, lot of content creators are stressed out because they’re worried about being replaced.

As result they are more cautious about what they create because they don’t want to unnecessarily offend people. They don’t want to lose readers.

The delicious irony is when we are more cautious, our content become a lot more bland, like something anyone could create; like the stuff AI creates.

The challenge for all of us is to create content that only we can create. This requires us to be more messy, quirky, and original. Not less.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

A recent survey showed most small business owners think referrals and recommendations are the best way to connect with their ideal clients.

And yet, conversations I've had with these business owners reveals despite the benefits of word of mouth marketing, they tend not to put much time and effort into tending referrals.

There are good reasons people avoid word of mouth marketing: it takes time, feels icky (leads groups), and no one wants to ask people for support.

I share some strategies I use to make word of mouth marketing less awkward, more fun and more rewarding.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Like a lot of small business owner, I've hired my share of expensive business coaches who promised me they'd help me build a six-figure practice in record time. 

The problem was, their amazing method worked for people like them, people who loved to sell and promote themselves. I would say what works for dogs (people who love to sell) doesn't work for cats (people who would rather crawl on broken glass than sell).

Inky the Cat is my humorous take on this experience. Enjoy!

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

If you're a heart-centered, mission-focused small business owner, it can be challenging to talk about what you do in a way that is clear, concise, and memorable.

This is one of the biggest concerns I hear from the people I work with.

And there is a lot of bad advice suggesting you create what is basically an elevator speech when you answer the question "What do you do?"

Please resist this advice.

A response that attracts ideal clients and elicits a "yes" is one that directly addresses an acute client need in a way that is heart-felt and authentic.

I talk about how to create a response that cuts through the noise in this podcast.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

It's strange to me that we rarely talk about the importance of managing conflict as a marketing skill. After all, if marketing is about cultivating trust-based business relationships, addressing conflict seems more than a little important.

Here is how I handle (or avoid mishandling) inevitable conflicts and misunderstandings in a way that is in integrity for me and my business.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

There are marketing phrases that are considered the "standard" for describing a particular activity that make my stomach clench.

One example is the term "Lead Magnet" which describes giving something valuable away in exchange for the person's email address.

I don't mind the idea behind the term, lead magnet. It's a great way to begin cultivating a relationship with people who might benefit from your services.

What bugs me is the term "Lead Magnet" is subtly dehumanizing and makes it sound like we need to use a little trickery to get people to take action. 

I feel the same way about terms like "Marketing Funnel", "Sales Pipeline", and "Onboarding."

I don't suggest we forbid these words. I'm not a fan of censorship. But I would sure like to see them go on a nice long vacation during which we find phrases that better express our values and worldview.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Today I’m sharing a recent talk I gave to a community of women business owners.

Topics I cover are:

• What makes word of mouth marketing so powerful.
• Why we don’t get as many referrals as we expect (when we know we have devoted fans)
• The six steps you need to put into place to open your flow of right-fit referrals
• The reason we don’t pay people to send us referrals (and what to do instead)
• How to take care of ourselves, our hearts and spirits (because word of mouth can take time to produce results)

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Yes, you can find marketing activities you actually enjoy and create great results.

Here's my story of how I stopped doing marketing I hated to marketing I genuinely love.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Our culture tells us our success is all about pushing and striving. It's all on us and our individual effort.

But this ignores the incredibly powerful effects that our environments have on us.

Humans beings are highly sensitive and quickly adapt to the environments that surround us. Why not design your environments so they bring out the very best in your and in your business?

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

I know, the minute someone asks you who your idea clients are you immediately think of all the opportunities you'll lose by focusing on one or two different client types.

And I know, it can be hard to choose and define a niche when your niche is based largely on intangibles such as a person's beliefs or values.

Nonetheless, it's important you take steps to choose because the more clear your niche, the easier it is for people to refer right-fit clients your way!

In this podcast I share an easy way you can begin to narrow who your right-fit people are so they can find YOU!

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Despite the economic uncertainty, people are still buying things. They are still buying services with less tangible outcomes. I know coaches and therapists and healers who are doing quite well in 2025. Truly.

In fact, I’d argue that if you are offering deeply personal services to help and heal people they need what you offer even more.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

If you are a heart-centered, mission-focused business owner, it can feel more than a little daunting to feel seen by the people who want what you offer.

The online marketplace is cluttered and crazy. People who love to self-promote and deep-pocket corporations tend to get the most attention.

Which is why (surprise, surprise) I encourage you to leave social media and Internet surfing, and look to your referral network. To reach out by phone or email (even snail mail) and deepen those relationships. These are the folks who will recommend new business your way. They want to help you succeed!

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

When you think of public speaking what comes to mind?

Maybe you think of motivational speakers who are killing it with massive audiences.

My guest, Jenn Espinosa-Goswami, says those motivational speakers are just a tiny sliver of what is possible in public speaking.

In fact, Jenn told me anyone who is interested can absolutely succeed as a public speaker. The trick is getting clear on your message, your audience and your comfort zone when it comes to venues and methods.

Listen now to hear our conversation and Jenn's considerable wisdom when it comes to public speaking for your business.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

99% of the advice we hear is to endorse our strengths. That our strengths are business assets.

However

I'm going to be a contrarian and suggest what you consider your greatest liability may in fact be your best marketing asset.

I promise I'll make it all clear in today's podcast :-)

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

It's easy to get caught up in wanting to write in a certain "way." The way you think writers are "supposed" to write.

Seriously, the world does not need more bland, over processed writing. AI is already doing an excellent job pumping lots of boring but useful information into the world. The world, in particular, your ideal clients, customers, and followers want your clear, caring, authentic human expression.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Our "mojo" is what makes us distinct from the many other folks who offer similar products and services. AND it can be challenging to find words that capture the essence of our mojo.

Which is why I'm a big fan of creating mojo products that capture not only what we do but the unique way in which we do our work! Here are my thoughts and some tips for packaging your mojo is ways that work for your business.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Most of the promotions we are exposed to are for consumer products and services. The biggest challenge in consumer marketing is how to make something that is not special seem special.

If you are a heart-centered business owner this is not your problem You ARE special! Your marketing needs to communicate what make you distinctive to your ideal clients. You want to clearly tell them: I am the person you are looking for.

You are not a can of peas. You are not a bottle of shampoo! Don't market yourself as if you were!

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

How often does another person say to you "I appreciate you"? Probably not very often.

It's not because people don't appreciate you. It's because in our relentlessly results-oriented culture, we rarely take a moment to pause and remember the people who are making a profound, positive difference in our lives.

After my dad died I decided I needed to tell as many people as possible that I appreciated them. I sent 30+ notes and this experience changed me in obvious and not so obvious ways.

Saying I Appreciate You to the people who make a difference is incredibly important and powerful for both the person receiving the appreciation and the person sharing appreciations. I encourage you to begin this practice yourself.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

There are so many resources available telling us exactly what we need to do to have a successful business. And yet, there remains a very large gap between what most of us aspire to and where we actually are.

In my experience, I first need to tend to my own stuff, to do my root work. Until I do, I can work my butt off and still may be doing the wrong things or if I'm doing the right things I'm not fully behind my actions.

Regardless, I remain stuck and frustrated.

Here's my story about what forced me to start prioritizing healing my stuff.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

As human beings we long to belong and be approved of by our peers. 

However, if you are someone who is mission-focused and wants to make a positive difference you are going to be criticized by some people. It simply comes with the territory.

In 2025 I encourage you to take be your authentic self even though it may not feel comfortable. This is how you will attract your right fit people and find the communities where you experience REAL belonging.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Everyone loves when referrals work out but sometimes they don't.

Here's what I learned as a client when a referral didn't go well. And how what i learned applies now as a business owner interested in making sure when I'm the one being referred that every goes well for all parties involved.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

There is a crazy myth in marketing world that the minute you launch a new product or service it will take off like gangbusters.

This is a myth. It is B.S.

It take time and experimentation to create sales momentum. It takes time to gain visibility and it takes time and creativity to come up with a compelling offer. This is the nature of selling things to human beings. Relationships just take time.

It's for this reason that I'm going to do 100 Offers to come up with the best ways to sell my new course. Will it take 100 Offers? Don't know but I'm committed to doing this.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Ah money! You can't have a business without it and money tends to be an especially fraught issue for women. Even for women who are very successful entrepreneurs and business owners.

In this episode, Laura offers her practical, compassionate perspective on how she helps and empowers women around asking for, earning, and having money.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

You have a wonderful service or creation and you do your best to create marketing that speaks clearly to your right-fit people.

Yet, not many people taking you up on your offer. What's going on?

Here's one reason your offers may not be getting to "yes."

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

When you are a heart-centered, mission-focused business owner who wants to make a positive difference, your first impulse is usually to share your solution. You want people to know "Hey, I can help you!"

Unfortunately when you lead with your solution people tend not to keep reading. Here's why and here's what to do instead.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

In our carefully curated, influencer-centric media world, people are hungry for being with "real" human beings. This shows up in our business relationships as well.

Although it may feel challenging, your right-fit customers and clients really DO want to experience the "real" you. Your character assets AND liabilities are what make your mojo. 

When you show up fully in your marketing you make it much easier for people to find you. The people who love what you do in the way you do it.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Just about everyone in the marketing world says, "Yes, absolutely!"

But I disagree especially when you are the one showing up to promote and talk about your business. Here's why.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

If you're a mission-focused, heart-centered person like me sales is not your favorite part of having a business. You may like the relational part of business, nurturing relationships but asking for money, ugh.

We don't have to be sleazy hard-driving salespeople but we do need to find a way to make peace with the idea of sales and the sales process.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

One of my favorite marketing ideas is to find ways to package your magic so that your right-fit clients and customers can benefit from what from your work and the unique style you bring to your work.

All of us a vast amount of knowledge and expertise and each of us has a very unique way of expressing this and helping others. A great content product is one in which your ideal people can get real value at a price point and commitment level that works for them.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Here's what this episode is not: I am not going to try to convince you to believe your way out of your situation. Nor am I going to suggest a million daily affirmations will enable you to manifest what you want.

I'm am going to share a very practical way to articulate your problem in a way that empowers you rather than leaves you feeling stuck and doomed.

This process helps me A LOT and if it helps me, it can help you as well. 

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

I spent much of my adult life trying to feel better about myself. To feel like, yes, I mattered and could make a difference using my gifts.

But not matter what I tried from Course in Miracles to The Law of Attraction, nothing really shifted. Yes, my mind was all in and really wanted what was promised in these programs. My body was not buying it and until our bodies go along with the ideas we aren't fully on board.

In this podcast I share what did work and how it has shifted my life and business.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

One of the harder lessons I’ve learned is that sometimes the very best thing we can do is to allow people to fail.

It is not our job to rescue clients and customers when they make less-than-ideal decisions. In fact, I’d argue when our motive is to rescue someone because we think they’re making a mistake, it’s all about us feeling good. It is not about empowering the other person.

When a client fails and experiences negative consequences, it feels awful to me because I like my clients and I want them to be successful. My hope is always that they will learn from their mistakes and do better the next time and they get to own that success, too.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Small businesses and solopreneurs often use marketing as a way to make themselves look good; like they've got it together and offer huge value.

Ironically, this often has the effect of pushing people away. We're so focused on making ourselves look cool and amazing that we end up intimidating our audience; making them feel unsafe. The opposite of what we most desire!

In this podcast, I talk about tendency to look amazing and leave our clients out of our messages and ways we can create more trust and safety so our right-fit clients feel good about us and truly want to take next steps to work with us.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

There are a lot of dynamics, internal and external that suggest we should worry about the people who don't like/aren't interested in our creations and services. Unfortunately when we focus on the "no's" we stay small and invisible.

To connect with the people who genuinely want our creations and services it's important we focus on the yeses regardless of the pressure to do otherwise.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Becky Lyter McCleery has been creating and hosting summits for years.

As a marketer I love how Becky's summits offer lots of visibility for experts, visibility for her own business, and value for the audience. I love when marketing creates visibility and value for everyone involved.

Her summits are a win for all everyone involved. Summit speakers share valuable tips and advice and enlarge their audience, audience members receive lots of useful information for growing their businesses, and Becky offers a central point to receive this information and grows her own following.

My conversation with Becky was a master class in how to create win win summits while avoiding common pitfalls.

Learn more about Becky and her work at https://www.beckylytermccleery.com

ABOUT BECKY LYTER MCCLEERY

Becky Lyter McCleery is a Strategy & Operations Consultant for heart-centered service providers. A former 4th & 5th grade teacher, Becky found her way into the online business world as a coach who quickly realized she knew nothing about building a business. As she figured out strategy and systems for her own business, she became an accidental virtual assistant when a friend asked for support in her business. Since late 2016, she's transitioned from a VA to an Online Business Manager, and then a Director of Operations. Through her work as a consultant, she's committed to making the entrepreneurial experience easier for others, as she works with clients to create and implement simplified strategies and streamlined systems to help them build purposeful, profitable, and sustainable businesses that support what matters most (to them).

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

When you email or post an offer or invitation, most people will ignore it or forget about it even if they are genuinely interested and would benefit by saying yes.

This is because people are incredibly busy and usually pay attention only to the things that are calling the loudest for their immediate response.

This means we, business owners, need to send reminders. Reminders increase the possibility that the people who want what you're offering will see and respond to your offer.

We do, of course risk annoying some people and they will unsubscribe. Here is my approach to creating reminders that feel clear and respectful AND reach the right people.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

In this podcast I talk with Reme Mancera,  a strategist who specializes in helping her clients create "Personal Brand Stories."

In today's noisy, cluttered marketplace it can feel daunting to create a brand identity that is distinctive let alone one that authentically reflects who you are. Reme uses a specific framework to lead clients through their stories then helps them turn these stories into brands and offers.

Reme combines her warm and creativity with practical, strategic, smart business practices. She is a delight to be with!

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

We all think we know how word of mouth marketing works because it comes naturally to us. I think it's useful to share word of mouth marketing success stories because they bring how how word of mouth works and helps us understand how it can work for our business.

My dad was a family dentist for over 40 years. He was an excellent dentist. He was also an excellent connector and introduced a lot of businesses with clients and customers. Here's one story.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

To become more visible and connect with more ideal people, I thought being a podcast guest was the way to go. Alas, I discovered it's hard to be a podcast guest when the podcasts that seem to be a "good fit" are steeped in "social influence style" and I strongly dislike this popular trend. Do I suck it up and pitch to podcasts even if I can't bear to listen to them? Do I remain trapped in obscurity? What to do?

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.