The Publishing Performance Show Tue, 16 Jun 2026 08:26:49 -0400 https://thepublishingperformanceshow.buzzsprout.com en-us © 2026 The Publishing Performance Show no Support this Podcast 04b04c81-9692-5a6c-85f7-c0dbc7644ef4 teddy@publishingperformance.com Teddy Smith episodic false Welcome to The Publishing Performance Show, the quintessential podcast for both budding and veteran self-published authors! Join your host, Teddy, as he sits down with with successful indie authors and top experts in the publishing world, who generously share their unique journeys, creative inspirations, and future aspirations in their writing careers and the wider industry.


Immerse yourself in a trove of valuable insights and actionable advice on writing, essential tools, and practical tips to elevate your self-publishing prowess. Whether you’re just beginning your literary voyage or seeking to refine your craft, this show brims with wisdom and inspiration to help you thrive in the self-publishing realm.


Each episode promises listeners at least one actionable tip for their self-published books and a must-read recommendation from our esteemed guests.


Tune in for an inspiring, informative, and thoroughly enjoyable exploration of the indie author experience!

]]> Buzzsprout (https://www.buzzsprout.com) self-publishing, publishing, publishing performance, authors, self-published authors, Teddy Smith, book descriptions, published authors, best-selling authors, Teddy Smith teddy@publishingperformance.com https://storage.buzzsprout.com/1pqr0mg84gch2t4mucezo91z8bh9?.jpg The Publishing Performance Show H.J. Chammas – How to Use a Book to Build Authority, Get Clients & Grow Your Coaching Business H.J. Chammas – How to Use a Book to Build Authority, Get Clients & Grow Your Coaching Business H.J. Chammas is the founder of Authority Publishing, a full-service publishing, promotion, and monetization platform for coaches, consultants, and experts who want to use a book to build their authority and grow their business. After leaving a successful corporate career and becoming financially independent through real estate, H.J. invested $65,000 in a traditional publishing deal that flopped — and used that painful experience to reverse-engineer what actually works. He has since helped authors across the Middle East and beyond turn their books into platforms, leads, and high-ticket client pipelines.

 

In this episode:

• H.J.'s $65,000 publishing mistake — and the mindset shift that turned everything around

• Why chasing royalties is the wrong goal, and what to chase instead

• How to research your audience, competitors, and keywords before writing a single word

• The tools H.J. uses for Amazon research: SEMrush, KDP Rocket, and Helium 10

• What separates an authority book from a generic collection of ideas

• Three approaches to writing your book: ready manuscript, interview-based transcription, or ghost writing

• Why AI-written books are getting flagged on Amazon — and what to use AI for instead

• The right way to launch a book: why big spike launches are vanity publishing in disguise

• How Amazon ads work as a long-term strategy, not a short-term sales tool

• Why social media rarely works for nonfiction authors — and what LinkedIn outreach actually delivers

• The publish, promote, monetize framework: how Authority Publishing works with authors from manuscript to ongoing client acquisition

• What to bring to your first conversation with H.J. — and why clarity on your niche comes before everything else

 

Resources mentioned:

• Authority Publishing: https://authority-publishing.com/

• SEMrush (keyword research): semrush.com

• KDP Rocket / Publisher Rocket: publisherrocket.com

• Helium 10 (Amazon research): helium10.com

• LinkedIn (recommended platform for nonfiction authors): linkedin.com

 

Connect with H.J. Chammas:

• Website: authority-publishing.com

• LinkedIn: H.J. Chammas

• Free book: 


Connect with Teddy Smith:
@teddyagsmith
Website: https://publishingperformance.com/?ref=ywm3mtc
Facebook - https://www.facebook.com/publishingperformance/
Pinterest - https://nz.pinterest.com/publishingperformance/
Instagram - https://instagram.com/publishingperformanceinsta
Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
Linkedin - https://www.linkedin.com

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> H.J. Chammas is the founder of Authority Publishing, a full-service publishing, promotion, and monetization platform for coaches, consultants, and experts who want to use a book to build their authority and grow their business. After leaving a successful corporate career and becoming financially independent through real estate, H.J. invested $65,000 in a traditional publishing deal that flopped — and used that painful experience to reverse-engineer what actually works. He has since helped authors across the Middle East and beyond turn their books into platforms, leads, and high-ticket client pipelines.

 

In this episode:

• H.J.'s $65,000 publishing mistake — and the mindset shift that turned everything around

• Why chasing royalties is the wrong goal, and what to chase instead

• How to research your audience, competitors, and keywords before writing a single word

• The tools H.J. uses for Amazon research: SEMrush, KDP Rocket, and Helium 10

• What separates an authority book from a generic collection of ideas

• Three approaches to writing your book: ready manuscript, interview-based transcription, or ghost writing

• Why AI-written books are getting flagged on Amazon — and what to use AI for instead

• The right way to launch a book: why big spike launches are vanity publishing in disguise

• How Amazon ads work as a long-term strategy, not a short-term sales tool

• Why social media rarely works for nonfiction authors — and what LinkedIn outreach actually delivers

• The publish, promote, monetize framework: how Authority Publishing works with authors from manuscript to ongoing client acquisition

• What to bring to your first conversation with H.J. — and why clarity on your niche comes before everything else

 

Resources mentioned:

• Authority Publishing: https://authority-publishing.com/

• SEMrush (keyword research): semrush.com

• KDP Rocket / Publisher Rocket: publisherrocket.com

• Helium 10 (Amazon research): helium10.com

• LinkedIn (recommended platform for nonfiction authors): linkedin.com

 

Connect with H.J. Chammas:

• Website: authority-publishing.com

• LinkedIn: H.J. Chammas

• Free book: 


Connect with Teddy Smith:
@teddyagsmith
Website: https://publishingperformance.com/?ref=ywm3mtc
Facebook - https://www.facebook.com/publishingperformance/
Pinterest - https://nz.pinterest.com/publishingperformance/
Instagram - https://instagram.com/publishingperformanceinsta
Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
Linkedin - https://www.linkedin.com

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-19354001 Tue, 16 Jun 2026 07:00:00 -0400 2395 authority publishing, book to build authority, nonfiction book marketing, self-publishing strategy, book launch strategy, how to sell more books on Amazon, Amazon ads for authors, book marketing for coaches and consultants, LinkedIn strategy for authors, full false Jo Blackwell – How to Use YouTube and Substack to Build a Writing Brand (Without Going Viral) Jo Blackwell – How to Use YouTube and Substack to Build a Writing Brand (Without Going Viral) Jo Blackwell is a writer, podcaster, researcher, and personal brand builder whose work centers on helping women over 50 rethink aging. After raising four children, navigating perimenopause, and spending 14 years as a professional portrait and brand photographer, Jo founded the Midlife Movement in 2018 to share the latest science on aging — challenging the outdated cultural narratives that tell women their best years are behind them. Her books include Oh Crap, I'm 50, 50 Facing 50 (a BBC-featured photography project), and her most recent release Aging Wonderfully Well. She hosts the Midlife and Beyond podcast and publishes regularly on YouTube and Substack.


In this episode:

  • How perimenopause and depression led Jo to start writing again — and how a blog became a book and a movement
  • Why building a personal brand before publishing made a measurable difference in book sales
  • The "grandmotherly vibe" lesson: why leaning into who you actually are is the most powerful branding strategy
  • How Jo uses YouTube and Substack as a content loop — and why she stopped trying to make Facebook work
  • Using audience comments, YouTube polls, and Facebook group data to decide what books to write next
  • How to overcome the fear of putting yourself out there, especially as an older woman
  • Practical advice for starting a personal brand after 50: platform selection, content planning, and setting your own boundaries
  • The right way to use AI in your writing process — as an editor and sounding board, not a content generator
  • What's inside Aging Wonderfully Well: self-ageism, perimenopause, brain research, and the science of becoming
  • Why Jo says she's never been happier than in her 60s — and what that means for women who think it's too late to start


Resources mentioned:


Book Recommendations:


Connect with Jo Blackwell:

Connect with Teddy Smith:
@teddyagsmith
Website: https://publishingperformance.com/?ref=ywm3mtc
Facebook - https://www.facebook.com/publishingperformance/
Pinterest - https://nz.pinterest.com/publishingperformance/
Instagram - https://instagram.com/publishingperformanceinsta
Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
Linkedin - https://www.linkedin.com

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Jo Blackwell is a writer, podcaster, researcher, and personal brand builder whose work centers on helping women over 50 rethink aging. After raising four children, navigating perimenopause, and spending 14 years as a professional portrait and brand photographer, Jo founded the Midlife Movement in 2018 to share the latest science on aging — challenging the outdated cultural narratives that tell women their best years are behind them. Her books include Oh Crap, I'm 50, 50 Facing 50 (a BBC-featured photography project), and her most recent release Aging Wonderfully Well. She hosts the Midlife and Beyond podcast and publishes regularly on YouTube and Substack.


In this episode:

  • How perimenopause and depression led Jo to start writing again — and how a blog became a book and a movement
  • Why building a personal brand before publishing made a measurable difference in book sales
  • The "grandmotherly vibe" lesson: why leaning into who you actually are is the most powerful branding strategy
  • How Jo uses YouTube and Substack as a content loop — and why she stopped trying to make Facebook work
  • Using audience comments, YouTube polls, and Facebook group data to decide what books to write next
  • How to overcome the fear of putting yourself out there, especially as an older woman
  • Practical advice for starting a personal brand after 50: platform selection, content planning, and setting your own boundaries
  • The right way to use AI in your writing process — as an editor and sounding board, not a content generator
  • What's inside Aging Wonderfully Well: self-ageism, perimenopause, brain research, and the science of becoming
  • Why Jo says she's never been happier than in her 60s — and what that means for women who think it's too late to start


Resources mentioned:


Book Recommendations:


Connect with Jo Blackwell:

Connect with Teddy Smith:
@teddyagsmith
Website: https://publishingperformance.com/?ref=ywm3mtc
Facebook - https://www.facebook.com/publishingperformance/
Pinterest - https://nz.pinterest.com/publishingperformance/
Instagram - https://instagram.com/publishingperformanceinsta
Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
Linkedin - https://www.linkedin.com

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-19215816 Fri, 05 Jun 2026 02:00:00 -0400 2611 personal brand after 50, women over 50 writing, building an author platform, aging wonderfully well, midlife reinvention full false Robert Moutal of Cover Design App – Why Your Book Cover Is Killing Your Sales (And How AI Can Fix It) Robert Moutal of Cover Design App – Why Your Book Cover Is Killing Your Sales (And How AI Can Fix It) Robert Moutal is the founder of Cover Design App, an AI-powered tool that helps independent publishers create professional, market-ready book covers using principles from semiotics, color theory, and design psychology. A publishing coach with a master's degree in semiotics and communication, Robert has personally published more than 60–70 books and built Cover Design App to solve the exact problems he saw holding self-publishers back: poor typography, bad stock imagery, and covers that failed to communicate genre at a glance.

In this episode:

  • Why book covers have a bigger impact on Amazon sales than most authors realize — and the 3-second rule every self-publisher needs to know
  • The most common cover mistakes self-publishers make, including bad stock images, cramming too many elements, and typography errors
  • How Cover Design App uses semiotics and psychology — not just aesthetics — to build covers that actually perform
  • Color theory for book covers: what each color communicates to readers and why getting it wrong can tank your sales
  • How the app's Market Intelligence feature analyzes competitor covers on Amazon to help you stand out within your genre
  • The Thumbnail Test: why your cover must be readable at every size Amazon displays it
  • A full step-by-step walkthrough of Cover Design App, from market research and design brief to generating variations, iterating, and exporting
  • How to create a complete visual package — cover, author photo, A plus content, and Amazon description — in about 20 minutes
  • Why A plus content is free advertising space inside your Amazon listing that too many authors are wasting
  • How to edit existing designer covers inside the app, translate covers into other languages, and repurpose assets for a series


Resources mentioned:


Connect with Robert Moutal:


Connect with Teddy Smith:
@teddyagsmith
Website: https://publishingperformance.com/?ref=ywm3mtc
Facebook - https://www.facebook.com/publishingperformance/
Pinterest - https://nz.pinterest.com/publishingperformance/
Instagram - https://instagram.com/publishingperformanceinsta
Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
Linkedin - https://www.linkedin.com


Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Robert Moutal is the founder of Cover Design App, an AI-powered tool that helps independent publishers create professional, market-ready book covers using principles from semiotics, color theory, and design psychology. A publishing coach with a master's degree in semiotics and communication, Robert has personally published more than 60–70 books and built Cover Design App to solve the exact problems he saw holding self-publishers back: poor typography, bad stock imagery, and covers that failed to communicate genre at a glance.

In this episode:

  • Why book covers have a bigger impact on Amazon sales than most authors realize — and the 3-second rule every self-publisher needs to know
  • The most common cover mistakes self-publishers make, including bad stock images, cramming too many elements, and typography errors
  • How Cover Design App uses semiotics and psychology — not just aesthetics — to build covers that actually perform
  • Color theory for book covers: what each color communicates to readers and why getting it wrong can tank your sales
  • How the app's Market Intelligence feature analyzes competitor covers on Amazon to help you stand out within your genre
  • The Thumbnail Test: why your cover must be readable at every size Amazon displays it
  • A full step-by-step walkthrough of Cover Design App, from market research and design brief to generating variations, iterating, and exporting
  • How to create a complete visual package — cover, author photo, A plus content, and Amazon description — in about 20 minutes
  • Why A plus content is free advertising space inside your Amazon listing that too many authors are wasting
  • How to edit existing designer covers inside the app, translate covers into other languages, and repurpose assets for a series


Resources mentioned:


Connect with Robert Moutal:


Connect with Teddy Smith:
@teddyagsmith
Website: https://publishingperformance.com/?ref=ywm3mtc
Facebook - https://www.facebook.com/publishingperformance/
Pinterest - https://nz.pinterest.com/publishingperformance/
Instagram - https://instagram.com/publishingperformanceinsta
Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
Linkedin - https://www.linkedin.com


Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-19155843 Mon, 11 May 2026 03:00:00 -0400 1810 AI, book cover design, Robert Moutel, Cover Design app, semiotics, psychology, indie authors, self-publishing, Amazon ads, typography, color theory, market intelligence, A+ content, professional design, AI tools, customization, translation, sales growth. 150 full false Kevin Anderson – The Truth About Ghost Writing: What It Costs, Who Does It, and How It Actually Works Kevin Anderson – The Truth About Ghost Writing: What It Costs, Who Does It, and How It Actually Works Kevin Anderson is the CEO, founder, and editor-in-chief of Kevin Anderson & Associates, one of the publishing industry's most respected ghost writing and editorial firms. With a team of former Big Five acquisitions editors, publishing executives, literary agents, and bestselling authors, his company has helped bring more than 7,000 books to life — producing around 500 titles per year. Their clients range from celebrities and Fortune 500 CEOs to first-time memoir writers with extraordinary stories to tell.


In this episode:

  • How ghost writing actually works — and why it's a deeply collaborative process, not just writing from a prompt
  • Why skilled ghost writers are nothing like AI: the role of empathy, intuition, and journalistic interview skill
  • The types of clients who hire ghost writers: celebrity memoirs, business books, IP-based novels, and personal legacy pieces
  • How Kevin Anderson & Associates structures every project, including kick-off meetings, ongoing Zoom interviews, beta testing, and cultural accuracy reviews
  • Why defining your publishing goal before you write a single word is the most important first step
  • The First Chapter Rule: why getting sign-off on one complete chapter before writing the rest saves enormous time and prevents costly mistakes
  • Typical project timelines — from 6-week rush projects to the more standard 8–12 month engagement
  • How ghost writing fiction differs from nonfiction, and why novels are actually harder to structure than business books
  • What ghost writing costs — from entry-level ($20K+) to high-end ($500K+) — and what drives the price
  • How to vet a ghost writer: what credentials to look for and red flags to avoid
  • When ghost writing is NOT the right fit — and why a book coach or developmental editor might serve you better
  • The inside story on some of Kevin's most fascinating projects, including the Five Nights at Freddy's novels and the Oz Perlman mentalism bestseller


Resources mentioned:


Connect with Kevin Anderson:

Website: kawriting.com


Connect with Teddy Smith:
@teddyagsmith
Website: https://publishingperformance.com/?ref=ywm3mtc
Facebook - https://www.facebook.com/publishingperformance/
Pinterest - https://nz.pinterest.com/publishingperformance/
Instagram - https://instagram.com/publishingperformanceinsta
Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
Linkedin - https://www.linkedin.com

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Kevin Anderson is the CEO, founder, and editor-in-chief of Kevin Anderson & Associates, one of the publishing industry's most respected ghost writing and editorial firms. With a team of former Big Five acquisitions editors, publishing executives, literary agents, and bestselling authors, his company has helped bring more than 7,000 books to life — producing around 500 titles per year. Their clients range from celebrities and Fortune 500 CEOs to first-time memoir writers with extraordinary stories to tell.


In this episode:

  • How ghost writing actually works — and why it's a deeply collaborative process, not just writing from a prompt
  • Why skilled ghost writers are nothing like AI: the role of empathy, intuition, and journalistic interview skill
  • The types of clients who hire ghost writers: celebrity memoirs, business books, IP-based novels, and personal legacy pieces
  • How Kevin Anderson & Associates structures every project, including kick-off meetings, ongoing Zoom interviews, beta testing, and cultural accuracy reviews
  • Why defining your publishing goal before you write a single word is the most important first step
  • The First Chapter Rule: why getting sign-off on one complete chapter before writing the rest saves enormous time and prevents costly mistakes
  • Typical project timelines — from 6-week rush projects to the more standard 8–12 month engagement
  • How ghost writing fiction differs from nonfiction, and why novels are actually harder to structure than business books
  • What ghost writing costs — from entry-level ($20K+) to high-end ($500K+) — and what drives the price
  • How to vet a ghost writer: what credentials to look for and red flags to avoid
  • When ghost writing is NOT the right fit — and why a book coach or developmental editor might serve you better
  • The inside story on some of Kevin's most fascinating projects, including the Five Nights at Freddy's novels and the Oz Perlman mentalism bestseller


Resources mentioned:


Connect with Kevin Anderson:

Website: kawriting.com


Connect with Teddy Smith:
@teddyagsmith
Website: https://publishingperformance.com/?ref=ywm3mtc
Facebook - https://www.facebook.com/publishingperformance/
Pinterest - https://nz.pinterest.com/publishingperformance/
Instagram - https://instagram.com/publishingperformanceinsta
Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
Linkedin - https://www.linkedin.com

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-19095195 Wed, 29 Apr 2026 01:00:00 -0400 2793 ghost writing, hire a ghost writer, ghost writing services, ghost writing cost, how ghost writing works,ghost writer for memoirs, ghost writing vs AI, book writing services, celebrity memoir ghost writing, ghost writing process explained, book coach vs gh 149 full false Michael Stewart of Sudowrite – How to Write your Book with Sudowrite Michael Stewart of Sudowrite – How to Write your Book with Sudowrite Michael Stewart is the Community Lead at Sudowrite, an AI creative writing partner designed primarily for fiction writers. His background is in journalism and nonfiction writing, but he discovered his struggle with fiction perfectionism early on—unable to finish first chapters because everything needed to be perfect from the start. Sudowrite helped him accelerate past the "shitty first draft" phase to get to the editing work he loves. Michael works with a community of 16,000+ authors on Sudowrite's Discord server, leads 12 teachers rotating through daily live classes, and helps writers find their unique workflows with AI tools. He's passionate about ensuring authors remain essential to their creative process while using AI to eliminate tedium.


In this episode:

  • AI democratizes writing access like personal computers did
  • Romance authors accelerating from 6 to 200 books yearly
  • Import Novel reads work nine times, builds Story Bible
  • Story Bible catalogs characters, settings, synopsis, outline
  • Write button generates 150-1,500 words as smart autocomplete
  • Stuck locally vs structurally: two types of writing blocks
  • Plugins ecosystem for niche workflow needs
  • Chat feature more powerful than ChatGPT with full context
  • Pedal assist metaphor: eliminate tedium, focus on what you love
  • Character cards with Enneagram types and custom traits
  • Characters Prompt the Author: role-play scenes through character eyes
  • New editing tool in beta highlights passages with custom feedback
  • Minimal involvement creates soulless, clichéd fiction
  • Authors must remain essential to avoid generic AI writing


Resources mentioned:


Connect with Michael Stewart:

Connect with Teddy Smith:
@teddyagsmith
Website: https://publishingperformance.com/?ref=ywm3mtc
Facebook - https://www.facebook.com/publishingperformance/
Pinterest - https://nz.pinterest.com/publishingperformance/
Instagram - https://instagram.com/publishingperformanceinsta
Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
Linkedin - https://www.linkedin.com

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Michael Stewart is the Community Lead at Sudowrite, an AI creative writing partner designed primarily for fiction writers. His background is in journalism and nonfiction writing, but he discovered his struggle with fiction perfectionism early on—unable to finish first chapters because everything needed to be perfect from the start. Sudowrite helped him accelerate past the "shitty first draft" phase to get to the editing work he loves. Michael works with a community of 16,000+ authors on Sudowrite's Discord server, leads 12 teachers rotating through daily live classes, and helps writers find their unique workflows with AI tools. He's passionate about ensuring authors remain essential to their creative process while using AI to eliminate tedium.


In this episode:

  • AI democratizes writing access like personal computers did
  • Romance authors accelerating from 6 to 200 books yearly
  • Import Novel reads work nine times, builds Story Bible
  • Story Bible catalogs characters, settings, synopsis, outline
  • Write button generates 150-1,500 words as smart autocomplete
  • Stuck locally vs structurally: two types of writing blocks
  • Plugins ecosystem for niche workflow needs
  • Chat feature more powerful than ChatGPT with full context
  • Pedal assist metaphor: eliminate tedium, focus on what you love
  • Character cards with Enneagram types and custom traits
  • Characters Prompt the Author: role-play scenes through character eyes
  • New editing tool in beta highlights passages with custom feedback
  • Minimal involvement creates soulless, clichéd fiction
  • Authors must remain essential to avoid generic AI writing


Resources mentioned:


Connect with Michael Stewart:

Connect with Teddy Smith:
@teddyagsmith
Website: https://publishingperformance.com/?ref=ywm3mtc
Facebook - https://www.facebook.com/publishingperformance/
Pinterest - https://nz.pinterest.com/publishingperformance/
Instagram - https://instagram.com/publishingperformanceinsta
Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
Linkedin - https://www.linkedin.com

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-18860437 Tue, 17 Mar 2026 06:00:00 -0400 2693 Sudowrite AI, AI fiction writing tools, AI creative writing partner, Story Bible Sudowrite, Import Novel feature, AI writing workflow, character development AI, overcome writer's block AI, AI editing tools fiction, romance writing AI, turn messy notes int 148 full false Madeline Shue ElevenLabs - Create Professional Audiobooks for $100-200 Using ElevenLabs AI (plus how to get Michael Caine to be your narrator) Madeline Shue ElevenLabs - Create Professional Audiobooks for $100-200 Using ElevenLabs AI (plus how to get Michael Caine to be your narrator) Madeline Shue is the Publishing Lead at ElevenLabs, an AI audio platform founded in 2022 and based in London with approximately 400 employees worldwide. ElevenLabs builds AI audio models including text-to-speech, speech-to-text, music, and sound effects, bringing these innovations to consumers, creators, and enterprises globally. Madeline works specifically on everything related to authors, publishers, and audiobooks, helping creators who previously lacked resources or ability to reach global audiences share their stories in audio form. She manages the journey from manuscript to production, post-production, and distribution through ElevenLabs' audiobook products and their consumer app, Eleven Reader.


In this episode:

  • ElevenLabs history: from 250-word text boxes to full audiobook production
  • The first beta tester uploaded entire manuscripts 250 words at a time
  • AI audio quality now indistinguishable from human narrators for many books
  • 90% of published books don't have audiobook counterparts
  • ElevenLabs Creative: new consolidated audiobook hub
  • Two production options: Dynamic Narration (free) vs Original Audiobook
  • Dynamic Narration: listeners choose from 500+ voices including Michael Caine
  • Original Audiobook: full creative control, voice selection, editing capability
  • Voice cloning: narrate your book in your own voice
  • Audio drama creation: Zephyrus One sci-fi example with music and sound effects
  • Judy Garland's voice clone narrating The Wizard of Oz
  • 6,000+ voices in the library from real people who earn when voices are used
  • Design custom voices with prompts for specific characters
  • Voice library filters: trending voices, usage stats, genre collections
  • Iconic voices: Albert Einstein, Michael Caine, Robert Reynolds
  • Dual POV narration easy for romance with alternating voices
  • Pronunciation dictionary for fantasy names, spells, unusual terms
  • Direct speech feature: record how you want words pronounced
  • Editing typically takes equivalent time to audiobook duration
  • Free Dynamic Narration option takes 5-10 minutes to publish
  • Quality requirements: proper formatting, no table of contents in audio
  • Copyright ownership: you own everything you create with ElevenLabs
  • Eleven Reader royalties: 25 cents per hour streamed, 60% on direct sales
  • No exclusivity requirements on any platform
  • Distribution integrations: Spotify, Findaway, direct MP3 download
  • Production costs: $100-200 for full-length books ($10-20 per finished hour)
  • Multicast auto-assignment or manual voice selection by highlighting text


Resources mentioned:


Connect with Madeline Shue and ElevenLabs:


Connect with Teddy Smith:
@teddyagsmith
Website: https://publishingperformance.com/?ref=ywm3mtc
Facebook - https://www.facebook.com/publishingperformance/
Pinterest - https://nz.pinterest.com/publishingperformance/
Instagram - https://instagram.com/publishingperformanceinsta
Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
Linkedin - https://www.linkedin.com/company/publishing-performance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Madeline Shue is the Publishing Lead at ElevenLabs, an AI audio platform founded in 2022 and based in London with approximately 400 employees worldwide. ElevenLabs builds AI audio models including text-to-speech, speech-to-text, music, and sound effects, bringing these innovations to consumers, creators, and enterprises globally. Madeline works specifically on everything related to authors, publishers, and audiobooks, helping creators who previously lacked resources or ability to reach global audiences share their stories in audio form. She manages the journey from manuscript to production, post-production, and distribution through ElevenLabs' audiobook products and their consumer app, Eleven Reader.


In this episode:

  • ElevenLabs history: from 250-word text boxes to full audiobook production
  • The first beta tester uploaded entire manuscripts 250 words at a time
  • AI audio quality now indistinguishable from human narrators for many books
  • 90% of published books don't have audiobook counterparts
  • ElevenLabs Creative: new consolidated audiobook hub
  • Two production options: Dynamic Narration (free) vs Original Audiobook
  • Dynamic Narration: listeners choose from 500+ voices including Michael Caine
  • Original Audiobook: full creative control, voice selection, editing capability
  • Voice cloning: narrate your book in your own voice
  • Audio drama creation: Zephyrus One sci-fi example with music and sound effects
  • Judy Garland's voice clone narrating The Wizard of Oz
  • 6,000+ voices in the library from real people who earn when voices are used
  • Design custom voices with prompts for specific characters
  • Voice library filters: trending voices, usage stats, genre collections
  • Iconic voices: Albert Einstein, Michael Caine, Robert Reynolds
  • Dual POV narration easy for romance with alternating voices
  • Pronunciation dictionary for fantasy names, spells, unusual terms
  • Direct speech feature: record how you want words pronounced
  • Editing typically takes equivalent time to audiobook duration
  • Free Dynamic Narration option takes 5-10 minutes to publish
  • Quality requirements: proper formatting, no table of contents in audio
  • Copyright ownership: you own everything you create with ElevenLabs
  • Eleven Reader royalties: 25 cents per hour streamed, 60% on direct sales
  • No exclusivity requirements on any platform
  • Distribution integrations: Spotify, Findaway, direct MP3 download
  • Production costs: $100-200 for full-length books ($10-20 per finished hour)
  • Multicast auto-assignment or manual voice selection by highlighting text


Resources mentioned:


Connect with Madeline Shue and ElevenLabs:


Connect with Teddy Smith:
@teddyagsmith
Website: https://publishingperformance.com/?ref=ywm3mtc
Facebook - https://www.facebook.com/publishingperformance/
Pinterest - https://nz.pinterest.com/publishingperformance/
Instagram - https://instagram.com/publishingperformanceinsta
Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
Linkedin - https://www.linkedin.com/company/publishing-performance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-18800715 Fri, 06 Mar 2026 04:00:00 -0500 2600 ElevenLabs audiobooks, AI audiobook creation, dynamic narration, audiobook production cost, AI voice cloning, Eleven Reader app, multicast audiobook, audiobook royalties, cheap audiobook production, text-to-speech audiobooks 147 full false Walt Hampton – The 6 Paths to Finishing Your Book (Even When You’re Busy) Walt Hampton – The 6 Paths to Finishing Your Book (Even When You’re Busy) Walt Hampton is the Acquisitions Editor and Director of Marketing at Summit Press Publishing, where he reviews incoming manuscripts and helps authors do more than simply publish—he helps them get the book out into the world in a big way. Walt works with entrepreneurs and high-performing professionals to turn their books into keynotes, programs, coaching and consulting offers, and long-term marketing assets—because, as he puts it, it’s not about the book, it’s what you do with the book. In this conversation, Walt breaks down practical strategies for busy writers, including time blocking, reducing interruptions, reverse-engineering your writing sessions, and his six paths to finishing your book (from one-page-a-day all the way to ghostwriting).


In this episode:

  • Walt’s dual role: acquisitions (reviewing manuscripts) + marketing (helping authors leverage the book)
  • What makes Summit Press different: publishing + continued support long after launch
  • Real examples of book leverage: building keynotes and high-ticket programs around the book
  • Why publishing success requires long-term momentum (it’s a marathon, not a sprint)
  • Time mastery for busy professionals: clarity of “why” + small consistent steps
  • Time blocking: scheduling writing like client work (starting with just 1 hour/week)
  • Reverse-engineering the process: define thesis/TOC/conclusion so each session has a purpose
  • “Write the closing argument first”: drafting the conclusion early to create a destination
  • Common time-wasters: phone proximity, alerts, and constant interruption
  • Interruption science + attentional residue: why refocusing takes longer than you think
  • Simple boundary systems: turning everything off + enrolling assistants/teams to protect focus time
  • The “sticky note on the glass door” tactic for open-office interruptions
  • Where AI helps (and where it hurts): great for brainstorming/themes + proofreading, bad for “soulless” manuscripts
  • Final takeaway: begin imperfectly—editing comes later, but you can’t edit a blank page


Resources mentioned:

  • Summit Press Publishers: https://summitpresspublishers.com/
  • Brick by Brick
  • Journeys on the Edge: Living a Life That Matters 
  • The Power Principles of Time Mastery: Do Less, Make More, Have Fun



Connect with Walt Hampton / Summit Press:


Connect with Teddy Smith:



Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Walt Hampton is the Acquisitions Editor and Director of Marketing at Summit Press Publishing, where he reviews incoming manuscripts and helps authors do more than simply publish—he helps them get the book out into the world in a big way. Walt works with entrepreneurs and high-performing professionals to turn their books into keynotes, programs, coaching and consulting offers, and long-term marketing assets—because, as he puts it, it’s not about the book, it’s what you do with the book. In this conversation, Walt breaks down practical strategies for busy writers, including time blocking, reducing interruptions, reverse-engineering your writing sessions, and his six paths to finishing your book (from one-page-a-day all the way to ghostwriting).


In this episode:

  • Walt’s dual role: acquisitions (reviewing manuscripts) + marketing (helping authors leverage the book)
  • What makes Summit Press different: publishing + continued support long after launch
  • Real examples of book leverage: building keynotes and high-ticket programs around the book
  • Why publishing success requires long-term momentum (it’s a marathon, not a sprint)
  • Time mastery for busy professionals: clarity of “why” + small consistent steps
  • Time blocking: scheduling writing like client work (starting with just 1 hour/week)
  • Reverse-engineering the process: define thesis/TOC/conclusion so each session has a purpose
  • “Write the closing argument first”: drafting the conclusion early to create a destination
  • Common time-wasters: phone proximity, alerts, and constant interruption
  • Interruption science + attentional residue: why refocusing takes longer than you think
  • Simple boundary systems: turning everything off + enrolling assistants/teams to protect focus time
  • The “sticky note on the glass door” tactic for open-office interruptions
  • Where AI helps (and where it hurts): great for brainstorming/themes + proofreading, bad for “soulless” manuscripts
  • Final takeaway: begin imperfectly—editing comes later, but you can’t edit a blank page


Resources mentioned:

  • Summit Press Publishers: https://summitpresspublishers.com/
  • Brick by Brick
  • Journeys on the Edge: Living a Life That Matters 
  • The Power Principles of Time Mastery: Do Less, Make More, Have Fun



Connect with Walt Hampton / Summit Press:


Connect with Teddy Smith:



Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-18406047 Tue, 23 Dec 2025 09:00:00 -0500 2558 Walt Hampton, Summit Press Publishing, acquisitions editor, book marketing, author platform, book leverage, lead magnet, time mastery, time blocking, writing schedule, productivity for writers, interruption science, attentional residue, focus and distract 146 full false Nicholas Keating-Casbarro – Creating Factions, Religion, and Government for Your Fictional World Nicholas Keating-Casbarro – Creating Factions, Religion, and Government for Your Fictional World Nicholas Keating-Casbarro is the author and creator of the Vitilarium Universe, a far-future sci-fi series following humanity after becoming multi-planetary. With seven books planned, Nicholas crafts character-focused stories exploring themes of power, corruption, government structure, and humanity's potential futures. A former medical professional turned author, Nicholas writes in an omniscient perspective similar to Frank Herbert's style, focusing on meaningful dialogue and immersive action scenes. He's expanded the Vitilarium world beyond books into comic book adaptations for Comic-Con audiences, working with illustrators Francisco Nilo, colorist Chandran Panusamy, and graphic designer Ahmed Gitar. Published through hybrid publisher Atmosphere Press, Nicholas maintains a massive Excel story guide tracking everything from character backstories to planetary exports across seven colonized worlds.


In this episode:

  • The Vitilarium Universe: humanity's future as a multi-planetary civilization
  • The Alcubierre drive: using exotic material for faster-than-light travel
  • Discovering ancient alien ruins on Diorum, the seventh colonized planet
  • Using conspiracy theories and "what if" questions for world-building
  • Starting world-building with themes, not plot details
  • Creating factions before characters (government, gangs, militias, religion)
  • The Coalition for Prosperity: naming totalitarian governments ironically
  • Writing the tenets of a future religion (with a no-cult disclaimer)
  • The question-based method: every answer creates new questions to define
  • The massive Excel story guide with unlimited tabs
  • Building a survivalist protagonist who survives deadly fauna outside megacities
  • Self-editing with story Bible and Book One PDF open for continuity
  • Six rounds of proofreading to catch spelling and comma errors
  • Working with editor John Smith to fix character motivation issues
  • Maps of megacity Kairos and faction sigils for reader immersion
  • Weaving world-building through character dialogue, not exposition dumps
  • Treating plot holes as opportunities to add new technology or details
  • Tools: Excel, Word, coffee, and nicotine (manual approach)
  • Google Notebook LM: AI tool for querying your own manuscript
  • Adapting books into comic series for Comic-Con crossover audience
  • Working with Atmosphere Press hybrid publisher model


Resources mentioned:

  • Vitilarium Series website: https://vitaleriumseries.com/
  • Inside Vitilarium Patreon: https://www.patreon.com/InsideVitalerium/gift
  • Atmosphere Press: https://atmospherepress.com/
  • Google Notebook LM: https://notebooklm.google/


Connect with Nicholas Keating-Casbarro:

  • Website: https://vitaleriumseries.com/
  • Instagram: https://www.instagram.com/vitariumstudio/?hl=en
  • Facebook: https://www.facebook.com/vitarium.fb/reels/
  • Tiktok: https://www.tiktok.com/discover/vitalerium-series-official-website


Connect with Teddy Smith:

  • @teddyagsmith
  • Website: https://publishingperformance.com/?ref=ywm3mtc
  • Facebook - https://www.facebook.com/publishingperformance/
  • Pinterest - https://nz.pinterest.com/publishingperformance/
  • Instagram - https://instagram.com/publishingperformanceinsta
  • Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
  • Linkedin - https://www.linkedin.com/company/publishing-performance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Nicholas Keating-Casbarro is the author and creator of the Vitilarium Universe, a far-future sci-fi series following humanity after becoming multi-planetary. With seven books planned, Nicholas crafts character-focused stories exploring themes of power, corruption, government structure, and humanity's potential futures. A former medical professional turned author, Nicholas writes in an omniscient perspective similar to Frank Herbert's style, focusing on meaningful dialogue and immersive action scenes. He's expanded the Vitilarium world beyond books into comic book adaptations for Comic-Con audiences, working with illustrators Francisco Nilo, colorist Chandran Panusamy, and graphic designer Ahmed Gitar. Published through hybrid publisher Atmosphere Press, Nicholas maintains a massive Excel story guide tracking everything from character backstories to planetary exports across seven colonized worlds.


In this episode:

  • The Vitilarium Universe: humanity's future as a multi-planetary civilization
  • The Alcubierre drive: using exotic material for faster-than-light travel
  • Discovering ancient alien ruins on Diorum, the seventh colonized planet
  • Using conspiracy theories and "what if" questions for world-building
  • Starting world-building with themes, not plot details
  • Creating factions before characters (government, gangs, militias, religion)
  • The Coalition for Prosperity: naming totalitarian governments ironically
  • Writing the tenets of a future religion (with a no-cult disclaimer)
  • The question-based method: every answer creates new questions to define
  • The massive Excel story guide with unlimited tabs
  • Building a survivalist protagonist who survives deadly fauna outside megacities
  • Self-editing with story Bible and Book One PDF open for continuity
  • Six rounds of proofreading to catch spelling and comma errors
  • Working with editor John Smith to fix character motivation issues
  • Maps of megacity Kairos and faction sigils for reader immersion
  • Weaving world-building through character dialogue, not exposition dumps
  • Treating plot holes as opportunities to add new technology or details
  • Tools: Excel, Word, coffee, and nicotine (manual approach)
  • Google Notebook LM: AI tool for querying your own manuscript
  • Adapting books into comic series for Comic-Con crossover audience
  • Working with Atmosphere Press hybrid publisher model


Resources mentioned:

  • Vitilarium Series website: https://vitaleriumseries.com/
  • Inside Vitilarium Patreon: https://www.patreon.com/InsideVitalerium/gift
  • Atmosphere Press: https://atmospherepress.com/
  • Google Notebook LM: https://notebooklm.google/


Connect with Nicholas Keating-Casbarro:

  • Website: https://vitaleriumseries.com/
  • Instagram: https://www.instagram.com/vitariumstudio/?hl=en
  • Facebook: https://www.facebook.com/vitarium.fb/reels/
  • Tiktok: https://www.tiktok.com/discover/vitalerium-series-official-website


Connect with Teddy Smith:

  • @teddyagsmith
  • Website: https://publishingperformance.com/?ref=ywm3mtc
  • Facebook - https://www.facebook.com/publishingperformance/
  • Pinterest - https://nz.pinterest.com/publishingperformance/
  • Instagram - https://instagram.com/publishingperformanceinsta
  • Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
  • Linkedin - https://www.linkedin.com/company/publishing-performance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-18369665 Wed, 17 Dec 2025 01:00:00 -0500 2900 Vitilarium Universe, sci-fi world-building, write book series, Alcubierre drive fiction, multi-planetary sci-fi, story bible organization, Excel for writers, world-building questions, faction building fiction, book to comic adaptation 145 full false Becca Puglisi – Why Your Characters Keep Shrugging (And How to Fix It with The Emotion Thesaurus) Becca Puglisi – Why Your Characters Keep Shrugging (And How to Fix It with The Emotion Thesaurus) Becca Puglisi is an international speaker and bestselling author who has sold over one million copies of her Thesaurus series, with The Emotion Thesaurus being her flagship book. Starting as critique partners on Critique Circle, Becca and co-author Angela Ackerman discovered they both struggled with showing character emotions—Becca's characters were always shrugging and shuffling their feet. This led them to create lists of emotional cues that eventually became blog posts on Writers Helping Writers, then transformed into The Emotion Thesaurus when readers demanded a book version. A former first-grade teacher, Becca brings educational expertise to her workshops and tools, now available through One Stop for Writers, a subscription-based service with character-building tools based on the Thesaurus series content.


In this episode:

  • How The Emotion Thesaurus solved the "shrugging and shuffling" problem
  • Why every character responds to emotions differently based on personality
  • Mining movies, books, and real-life observations for authentic emotions
  • Stephen King's skill at creating compelling, realistic antagonists
  • The importance of wounding events from backstory shaping current behavior
  • Reserved vs demonstrative: the emotional spectrum for your character
  • Physical cues, internal thoughts, and visceral sensations in showing emotion
  • Hidden emotions: what characters show others vs what readers see
  • Emotion escalation and de-escalation to avoid jarring jumps
  • Melodrama vs not enough emotion: finding the right balance
  • The Emotional Wound Thesaurus for character change arcs
  • The Conflict Thesaurus for plotting and creating choice opportunities
  • Building characters as mixed bags of positive and negative traits
  • The Fear Thesaurus (Spring 2025): how fear drives character behavior and arc
  • One Stop for Writers: subscription tools based on Thesaurus content


Resources mentioned:

  • Writers Helping Writers blog: writershelpingwriters.org
  • One Stop for Writers (subscription service): onestopforwriters.com
  • Critique Circle
  • The Emotion Thesaurus by Becca Puglisi and Angela Ackerman: https://www.amazon.com/dp/1475004958?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl
  • The Negative Trait Thesaurus
  • The Positive Trait Thesaurus
  • The Emotional Wound Thesaurus
  • The Setting Thesaurus (multiple books)
  • The Conflict Thesaurus (two books)
  • The Fear Thesaurus (coming Spring 2025)


Connect with Becca Puglisi:



Connect with Teddy Smith:

  • @teddyagsmith
  • Website: https://publishingperformance.com/?ref=ywm3mtc
  • Facebook - https://www.facebook.com/publishingperformance/
  • Pinterest - https://nz.pinterest.com/publishingperformance/
  • Instagram - https://instagram.com/publishingperformanceinsta
  • Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
  • Linkedin - https://www.linkedin.com/company/publishing-performance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Becca Puglisi is an international speaker and bestselling author who has sold over one million copies of her Thesaurus series, with The Emotion Thesaurus being her flagship book. Starting as critique partners on Critique Circle, Becca and co-author Angela Ackerman discovered they both struggled with showing character emotions—Becca's characters were always shrugging and shuffling their feet. This led them to create lists of emotional cues that eventually became blog posts on Writers Helping Writers, then transformed into The Emotion Thesaurus when readers demanded a book version. A former first-grade teacher, Becca brings educational expertise to her workshops and tools, now available through One Stop for Writers, a subscription-based service with character-building tools based on the Thesaurus series content.


In this episode:

  • How The Emotion Thesaurus solved the "shrugging and shuffling" problem
  • Why every character responds to emotions differently based on personality
  • Mining movies, books, and real-life observations for authentic emotions
  • Stephen King's skill at creating compelling, realistic antagonists
  • The importance of wounding events from backstory shaping current behavior
  • Reserved vs demonstrative: the emotional spectrum for your character
  • Physical cues, internal thoughts, and visceral sensations in showing emotion
  • Hidden emotions: what characters show others vs what readers see
  • Emotion escalation and de-escalation to avoid jarring jumps
  • Melodrama vs not enough emotion: finding the right balance
  • The Emotional Wound Thesaurus for character change arcs
  • The Conflict Thesaurus for plotting and creating choice opportunities
  • Building characters as mixed bags of positive and negative traits
  • The Fear Thesaurus (Spring 2025): how fear drives character behavior and arc
  • One Stop for Writers: subscription tools based on Thesaurus content


Resources mentioned:

  • Writers Helping Writers blog: writershelpingwriters.org
  • One Stop for Writers (subscription service): onestopforwriters.com
  • Critique Circle
  • The Emotion Thesaurus by Becca Puglisi and Angela Ackerman: https://www.amazon.com/dp/1475004958?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl
  • The Negative Trait Thesaurus
  • The Positive Trait Thesaurus
  • The Emotional Wound Thesaurus
  • The Setting Thesaurus (multiple books)
  • The Conflict Thesaurus (two books)
  • The Fear Thesaurus (coming Spring 2025)


Connect with Becca Puglisi:



Connect with Teddy Smith:

  • @teddyagsmith
  • Website: https://publishingperformance.com/?ref=ywm3mtc
  • Facebook - https://www.facebook.com/publishingperformance/
  • Pinterest - https://nz.pinterest.com/publishingperformance/
  • Instagram - https://instagram.com/publishingperformanceinsta
  • Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
  • Linkedin - https://www.linkedin.com/company/publishing-performance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-18323635 Tue, 09 Dec 2025 07:00:00 -0500 2062 Emotion Thesaurus, show don't tell, character emotions writing, character development fiction, wounding event character, reserved vs demonstrative characters, hidden emotions writing, character arc development, Becca Puglisi, Writers Helping Writers 144 full false Michael Drew – Why Self-Published Authors Can't Hit Major Bestseller Lists (And What to Do Instead) Michael Drew – Why Self-Published Authors Can't Hit Major Bestseller Lists (And What to Do Instead) Michael Drew is the founder of PromoteABook.com (established 25 years ago) and BookRetreat.com, with a track record of helping 132 consecutive books hit major bestseller lists including The New York Times, USA Today, Wall Street Journal, and Success Magazine. Starting his career at age 18 as the #3 salesperson at Executive Excellence (a division of Covey Leadership Center), Michael impressed industry leaders and landed at Bard Press by age 19, where he was tasked with understanding how bestseller lists actually work. His first campaign launched "Secret Formulas of the Wizard of Ads" by Roy H. Williams to #3 on The New York Times and #1 on Wall Street Journal. Today, 85% of his work focuses on building thought leadership platforms, with 110 clients permanently increasing their gross revenue by $1 million+ per year, 10 clients increasing revenue by $50 million+ per year, and 7 clients increasing revenue by $100 million+ per year through strategic book campaigns.


In this episode:

  • Bestseller lists as sophisticated polls, not real sales rankings
  • Only 7 of 132 bestselling clients made money from book sales
  • 110 clients permanently increased revenue by $1M+ per year using their book strategically
  • Brick-and-mortar stores represent 75% of book sales
  • The three major lists: New York Times, USA Today, Success Magazine
  • Self-publishers cannot hit major bestseller lists (distribution requirements)
  • IngramSpark distribution won't work for bestseller campaigns
  • Co-op fees: $1-5 per unit for retail shelf placement
  • New York Times requirements: 20K print, 10K ebook, 10K through Amazon
  • Online media: 350 blogs, 90 podcasts, 90 vlogs, 50K+ social engagement per platform
  • Traditional media: 100 TV markets, 100 radio markets, 100 print markets
  • Amazon bestseller lists have no real value
  • The uncovering: two-day meeting defining outcome, measurement, strategy, tactics
  • Book Retreat in Guatemala: write your book in 30 days using 64 blog posts method
  • Content repurposing system: blog posts become videos, podcasts, social media, and book


Resources mentioned:

  • Promote A Book: https://promoteabook.com/
  • Book Retreat in Guatemala: https://bookretreat.com/
  • "Secrets of the Millionaire Mind" by T. Harv Eker
  • "Secret Formulas of the Wizard of Ads" by Roy H. Williams (Michael's first campaign)
  • "Pendulum: How Past Generations Shape Our Present and Predict Our Future" (co-authored with Roy Williams)
  • "Nuts: Southwest Airlines Crazy Recipe for Success" published by Bard Press
  • KDP (Kindle Direct Publishing)
  • IngramSpark


Connect with Michael Drew:


Connect with Teddy Smith:

  • @teddyagsmith
  • Website: https://publishingperformance.com/?ref=ywm3mtc
  • Facebook - https://www.facebook.com/publishingperformance/
  • Pinterest - https://nz.pinterest.com/publishingperformance/
  • Instagram - https://instagram.com/publishingperformanceinsta
  • Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
  • Linkedin - https://www.linkedin.com/company/publishing-performance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Michael Drew is the founder of PromoteABook.com (established 25 years ago) and BookRetreat.com, with a track record of helping 132 consecutive books hit major bestseller lists including The New York Times, USA Today, Wall Street Journal, and Success Magazine. Starting his career at age 18 as the #3 salesperson at Executive Excellence (a division of Covey Leadership Center), Michael impressed industry leaders and landed at Bard Press by age 19, where he was tasked with understanding how bestseller lists actually work. His first campaign launched "Secret Formulas of the Wizard of Ads" by Roy H. Williams to #3 on The New York Times and #1 on Wall Street Journal. Today, 85% of his work focuses on building thought leadership platforms, with 110 clients permanently increasing their gross revenue by $1 million+ per year, 10 clients increasing revenue by $50 million+ per year, and 7 clients increasing revenue by $100 million+ per year through strategic book campaigns.


In this episode:

  • Bestseller lists as sophisticated polls, not real sales rankings
  • Only 7 of 132 bestselling clients made money from book sales
  • 110 clients permanently increased revenue by $1M+ per year using their book strategically
  • Brick-and-mortar stores represent 75% of book sales
  • The three major lists: New York Times, USA Today, Success Magazine
  • Self-publishers cannot hit major bestseller lists (distribution requirements)
  • IngramSpark distribution won't work for bestseller campaigns
  • Co-op fees: $1-5 per unit for retail shelf placement
  • New York Times requirements: 20K print, 10K ebook, 10K through Amazon
  • Online media: 350 blogs, 90 podcasts, 90 vlogs, 50K+ social engagement per platform
  • Traditional media: 100 TV markets, 100 radio markets, 100 print markets
  • Amazon bestseller lists have no real value
  • The uncovering: two-day meeting defining outcome, measurement, strategy, tactics
  • Book Retreat in Guatemala: write your book in 30 days using 64 blog posts method
  • Content repurposing system: blog posts become videos, podcasts, social media, and book


Resources mentioned:

  • Promote A Book: https://promoteabook.com/
  • Book Retreat in Guatemala: https://bookretreat.com/
  • "Secrets of the Millionaire Mind" by T. Harv Eker
  • "Secret Formulas of the Wizard of Ads" by Roy H. Williams (Michael's first campaign)
  • "Pendulum: How Past Generations Shape Our Present and Predict Our Future" (co-authored with Roy Williams)
  • "Nuts: Southwest Airlines Crazy Recipe for Success" published by Bard Press
  • KDP (Kindle Direct Publishing)
  • IngramSpark


Connect with Michael Drew:


Connect with Teddy Smith:

  • @teddyagsmith
  • Website: https://publishingperformance.com/?ref=ywm3mtc
  • Facebook - https://www.facebook.com/publishingperformance/
  • Pinterest - https://nz.pinterest.com/publishingperformance/
  • Instagram - https://instagram.com/publishingperformanceinsta
  • Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
  • Linkedin - https://www.linkedin.com/company/publishing-performance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-18285207 Tue, 02 Dec 2025 08:00:00 -0500 3447 bestseller lists, New York Times bestseller, book marketing strategy, self-publishing myths, traditional publishing, Self-published authors, authors considering publishing options, authors frustrated with self-publishing limitations 143 full false Amy Suto – The Three-Pillar System for Making Six Figures as a Self-Published Author Amy Suto – The Three-Pillar System for Making Six Figures as a Self-Published Author Amy Suto is a seven-figure freelance writer, memoir ghostwriter, bestselling author, and founder of the top Substack newsletter Make Writing Your Job. Starting as a Hollywood TV writer working for minimum wage as an assistant, Amy discovered that freelancing could outpace traditional entertainment industry earnings. She's flown to countries like Austria to work with clients on their memoirs, ghostwritten for Olympians and NBA players, and built a thriving writing business with three income pillars: self-publishing, paid newsletters, and freelance writing. Her upcoming book Write for Money and Power (launching January 12, 2026) provides the mindset operating system writers need to build six and seven-figure writing careers.


In this episode:

  • Rejecting the starving artist myth and rewriting limited beliefs about writer income
  • The three-pillar system: self-publishing, paid newsletters, and freelancing
  • Why freelancing with multiple clients is more secure than one full-time job
  • Escaping 10 cents per word work by pricing for outcomes instead of effort
  • How copywriting jobs paying $8,000/month are dominating Make Writing Your Job
  • Why memoir ghostwriting is the highest-paying freelance niche
  • Getting flown to Austria to interview clients and capture their life stories
  • The mindset shift that lets you quote rates without fear
  • Negotiating triple client budgets by educating them on writing value
  • Why Anthropic hiring writers proves AI can't replace storytelling
  • Using ChatGPT for research, text-to-speech dictation, and routine work
  • Google Notebook LM for querying your own novel content
  • Substack's unique organic traffic and onboarding flow advantages
  • Putting up paywalls early to trigger Substack's promotional algorithm
  • Emailing only free subscribers with upgrade sequences and discounts
  • How all three pillars dovetail: Substack becomes portfolio and book content
  • The 12-month roadmap to earning seven figures with three writing pillars
  • Systems that let you take six weeks off while your business runs
  • Pre-order benefits including founding memberships and Notion templates


Resources mentioned:

  • Make Writing Your Job Substack: https://www.makewritingyourjob.com/
  • Amy Suto's personal Substack: https://www.sutoscience.com/
  • Write for Money and Power by Amy Suto (pre-order at amysuto.com/power)
  • ChatGPT 
  • Google Notebook LM
  • Upwork for early freelancing
  • Substack Notes (Twitter-like feature)


Book Recommendations:

  • Write for Money and Power by Amy Suto (releasing January 12, 2026)


Connect with Amy Suto:

  • Website: https://www.amysuto.com/
  • Make Writing Your Job Substack: https://www.makewritingyourjob.com/
  • Personal Substack: https://www.sutoscience.com/
  • Tiktok: https://www.tiktok.com/@sutoscience
  • Instagram: http://www.instagram.com/sutoscience
  • Twitter: https://twitter.com/sutoscience
  • Pre-order book with benefits: amysuto.com/power


Connect with Teddy Smith:

  • @teddyagsmith
  • Website: https://publishingperformance.com/?ref=ywm3mtc
  • Facebook - https://www.facebook.com/publishingperformance/
  • Pinterest - https://nz.pinterest.com/publishingperformance/
  • Instagram - https://instagram.com/publishingperformanceinsta
  • Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
  • Linkedin - https://www.linkedin.com/company/publishing-performance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Amy Suto is a seven-figure freelance writer, memoir ghostwriter, bestselling author, and founder of the top Substack newsletter Make Writing Your Job. Starting as a Hollywood TV writer working for minimum wage as an assistant, Amy discovered that freelancing could outpace traditional entertainment industry earnings. She's flown to countries like Austria to work with clients on their memoirs, ghostwritten for Olympians and NBA players, and built a thriving writing business with three income pillars: self-publishing, paid newsletters, and freelance writing. Her upcoming book Write for Money and Power (launching January 12, 2026) provides the mindset operating system writers need to build six and seven-figure writing careers.


In this episode:

  • Rejecting the starving artist myth and rewriting limited beliefs about writer income
  • The three-pillar system: self-publishing, paid newsletters, and freelancing
  • Why freelancing with multiple clients is more secure than one full-time job
  • Escaping 10 cents per word work by pricing for outcomes instead of effort
  • How copywriting jobs paying $8,000/month are dominating Make Writing Your Job
  • Why memoir ghostwriting is the highest-paying freelance niche
  • Getting flown to Austria to interview clients and capture their life stories
  • The mindset shift that lets you quote rates without fear
  • Negotiating triple client budgets by educating them on writing value
  • Why Anthropic hiring writers proves AI can't replace storytelling
  • Using ChatGPT for research, text-to-speech dictation, and routine work
  • Google Notebook LM for querying your own novel content
  • Substack's unique organic traffic and onboarding flow advantages
  • Putting up paywalls early to trigger Substack's promotional algorithm
  • Emailing only free subscribers with upgrade sequences and discounts
  • How all three pillars dovetail: Substack becomes portfolio and book content
  • The 12-month roadmap to earning seven figures with three writing pillars
  • Systems that let you take six weeks off while your business runs
  • Pre-order benefits including founding memberships and Notion templates


Resources mentioned:

  • Make Writing Your Job Substack: https://www.makewritingyourjob.com/
  • Amy Suto's personal Substack: https://www.sutoscience.com/
  • Write for Money and Power by Amy Suto (pre-order at amysuto.com/power)
  • ChatGPT 
  • Google Notebook LM
  • Upwork for early freelancing
  • Substack Notes (Twitter-like feature)


Book Recommendations:

  • Write for Money and Power by Amy Suto (releasing January 12, 2026)


Connect with Amy Suto:

  • Website: https://www.amysuto.com/
  • Make Writing Your Job Substack: https://www.makewritingyourjob.com/
  • Personal Substack: https://www.sutoscience.com/
  • Tiktok: https://www.tiktok.com/@sutoscience
  • Instagram: http://www.instagram.com/sutoscience
  • Twitter: https://twitter.com/sutoscience
  • Pre-order book with benefits: amysuto.com/power


Connect with Teddy Smith:

  • @teddyagsmith
  • Website: https://publishingperformance.com/?ref=ywm3mtc
  • Facebook - https://www.facebook.com/publishingperformance/
  • Pinterest - https://nz.pinterest.com/publishingperformance/
  • Instagram - https://instagram.com/publishingperformanceinsta
  • Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
  • Linkedin - https://www.linkedin.com/company/publishing-performance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-18250009 Tue, 25 Nov 2025 04:00:00 -0500 2582 seven-figure writer, freelance writing rates, memoir ghostwriting, Substack paid subscribers, writing business model, raise freelance rates, copywriting jobs, self-publishing income, AI for writers, Make Writing Your Job 142 full false Dave King – Self-Editing Techniques Every Fiction Writer Must Know Before Publishing Dave King – Self-Editing Techniques Every Fiction Writer Must Know Before Publishing Dave King is a professional fiction editor with over 35 years of experience and co-author of the bestselling writing manual Self-Editing for Fiction Writers, which has sold over 200,000 copies and been adopted as a textbook worldwide. With translations into Italian, Taiwanese, Japanese, and Korean, the book maintains its position in Amazon's top 10 fiction writing manuals. Dave apprenticed under Renni Browne, a former editor for William Morrow and Stein and Day, learning the craft through hands-on manuscript work. Today, he helps authors at all levels refine their manuscripts through his unique 50-page collaborative editing process that trains writers to become their own best editors.


In this episode:

  • 30-year backlist bestseller adopted as textbook, 6,000-7,000 copies annually
  • Philosophy degree to glass grinding plant to professional editor
  • Apprenticeship as the only way to learn editing
  • 50-page back-and-forth collaborative editing technique
  • Copy editing vs. mechanical vs. creative editing
  • Point of view as the #1 issue in manuscripts
  • The cottage cheese test for character perspective
  • The dialogue voice test for distinct character voices
  • Why writers as beta readers can be dangerous
  • Diagnostic reading report at $2 per page before detailed editing
  • More forgiving of narrative summary in sci-fi and historical fiction
  • How J.K. Rowling broke all the rules but created effective world-building
  • Real editing transformation: changing the ending with the supportive boss
  • Finish your manuscript before hiring an editor
  • ING phrases and subordinate clauses that weaken writing
  • Multiple beta readers agreeing means pay attention
  • Fourth-Ringing Tonguishness: Anglo-Saxon vs. Latinate words
  • Hitting manuscripts with fresh eyes like a reader would


Resources mentioned:

  • Writer Unboxed: Archive of Dave King's editing articles
  • Notable article: "Fourth-Ringing Tonguishness" (on Anglo-Saxon vs. Latinate language)
  • Paul Anderson's analog magazine essay (1980s) on translating atomic physics into Anglo-Saxon equivalents


Book Recommendations:

  • Self-Editing for Fiction Writers by Renni Browne and Dave King: https://www.amazon.com/dp/0060545690?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl


Connect with Dave King:

  • Website: www.davekingedits.com
  • Editing services and consultation information available on website
  • Article archive with topical index available under "Advice" section
  • Diagnostic reading reports: $2 per page (250 words per page)


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Dave King is a professional fiction editor with over 35 years of experience and co-author of the bestselling writing manual Self-Editing for Fiction Writers, which has sold over 200,000 copies and been adopted as a textbook worldwide. With translations into Italian, Taiwanese, Japanese, and Korean, the book maintains its position in Amazon's top 10 fiction writing manuals. Dave apprenticed under Renni Browne, a former editor for William Morrow and Stein and Day, learning the craft through hands-on manuscript work. Today, he helps authors at all levels refine their manuscripts through his unique 50-page collaborative editing process that trains writers to become their own best editors.


In this episode:

  • 30-year backlist bestseller adopted as textbook, 6,000-7,000 copies annually
  • Philosophy degree to glass grinding plant to professional editor
  • Apprenticeship as the only way to learn editing
  • 50-page back-and-forth collaborative editing technique
  • Copy editing vs. mechanical vs. creative editing
  • Point of view as the #1 issue in manuscripts
  • The cottage cheese test for character perspective
  • The dialogue voice test for distinct character voices
  • Why writers as beta readers can be dangerous
  • Diagnostic reading report at $2 per page before detailed editing
  • More forgiving of narrative summary in sci-fi and historical fiction
  • How J.K. Rowling broke all the rules but created effective world-building
  • Real editing transformation: changing the ending with the supportive boss
  • Finish your manuscript before hiring an editor
  • ING phrases and subordinate clauses that weaken writing
  • Multiple beta readers agreeing means pay attention
  • Fourth-Ringing Tonguishness: Anglo-Saxon vs. Latinate words
  • Hitting manuscripts with fresh eyes like a reader would


Resources mentioned:

  • Writer Unboxed: Archive of Dave King's editing articles
  • Notable article: "Fourth-Ringing Tonguishness" (on Anglo-Saxon vs. Latinate language)
  • Paul Anderson's analog magazine essay (1980s) on translating atomic physics into Anglo-Saxon equivalents


Book Recommendations:

  • Self-Editing for Fiction Writers by Renni Browne and Dave King: https://www.amazon.com/dp/0060545690?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl


Connect with Dave King:

  • Website: www.davekingedits.com
  • Editing services and consultation information available on website
  • Article archive with topical index available under "Advice" section
  • Diagnostic reading reports: $2 per page (250 words per page)


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-18212643 Tue, 18 Nov 2025 13:00:00 -0500 2205 self-editing for fiction writers, fiction manuscript editing, professional fiction editor, self-editing techniques, common manuscript mistakes, point of view fiction writing, character voice development, when to hire editor, fiction editing process, budge 141 full false Louise Harris – The Four Types of Editing Every Author Needs Louise Harris – The Four Types of Editing Every Author Needs Louise Harris is the founder and president of Last Research and Editing, a comprehensive editing service specializing in both fiction and nonfiction books. With a journalism degree from the University of Maryland, Louise discovered early in her career that she's better at editing others' work than writing her own—a realization that shaped her 20+ year editing career. Known for her old-school approach of printing manuscripts and using colored pens (green at Christmas, pink at Easter), Louise provides everything from developmental editing and book coaching to copy editing, line editing, proofreading, and her unique book compilation service that transforms blog posts into published books.


In this episode:

  • Types of editing: developmental, copy, line, proofreading
  • Developmental editors as writing coaches
  • When to hire editors at each stage
  • Plot holes: the invisible man's clothes problem
  • Why printing manuscripts catches more errors
  • Flow from sentence to chapter to book
  • The fluff problem: cutting unnecessary content
  • Nonfiction editing for business and political books
  • American English style guides (AP vs. Chicago)
  • Customized packages for different author needs
  • Free first chapter editing to test compatibility
  • Self-editing tips: print and read aloud
  • Grammarly limitations and computer errors
  • Why AI writing sounds corporate
  • Blog compilation service explained
  • Anthology compilation for associations
  • Upwork and Fiverr budget options
  • Why you shouldn't give editors first drafts


Resources mentioned:

  • LAST Research and Editing: https://lastresearchandediting.com/
  • Grammarly: https://www.grammarly.com/
  • Chicago Manual of Style: https://www.chicagomanualofstyle.org/
  • Associated Press Style Guide: https://www.apstylebook.com/
  • Print editing techniques


Book recommendations:


Connect with Louise:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Louise Harris is the founder and president of Last Research and Editing, a comprehensive editing service specializing in both fiction and nonfiction books. With a journalism degree from the University of Maryland, Louise discovered early in her career that she's better at editing others' work than writing her own—a realization that shaped her 20+ year editing career. Known for her old-school approach of printing manuscripts and using colored pens (green at Christmas, pink at Easter), Louise provides everything from developmental editing and book coaching to copy editing, line editing, proofreading, and her unique book compilation service that transforms blog posts into published books.


In this episode:

  • Types of editing: developmental, copy, line, proofreading
  • Developmental editors as writing coaches
  • When to hire editors at each stage
  • Plot holes: the invisible man's clothes problem
  • Why printing manuscripts catches more errors
  • Flow from sentence to chapter to book
  • The fluff problem: cutting unnecessary content
  • Nonfiction editing for business and political books
  • American English style guides (AP vs. Chicago)
  • Customized packages for different author needs
  • Free first chapter editing to test compatibility
  • Self-editing tips: print and read aloud
  • Grammarly limitations and computer errors
  • Why AI writing sounds corporate
  • Blog compilation service explained
  • Anthology compilation for associations
  • Upwork and Fiverr budget options
  • Why you shouldn't give editors first drafts


Resources mentioned:

  • LAST Research and Editing: https://lastresearchandediting.com/
  • Grammarly: https://www.grammarly.com/
  • Chicago Manual of Style: https://www.chicagomanualofstyle.org/
  • Associated Press Style Guide: https://www.apstylebook.com/
  • Print editing techniques


Book recommendations:


Connect with Louise:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-18169778 Thu, 13 Nov 2025 02:00:00 -0500 2281 Developmental editing, book editing services, copy editing, line editing, proofreading, book coach, plot holes in fiction, blog compilation, editing on a budget, Grammarly limitations, self-editing tips, comprehensive editor, fiction editing, nonfiction e 140 full false Lucy McCarraher of BookMagic AI – Using AI to Write Your Book (Without AI Writing Your Book) Lucy McCarraher of BookMagic AI – Using AI to Write Your Book (Without AI Writing Your Book) Lucy McCarraher is the founder of Rethink Press (a hybrid publisher specializing in business books) and BookMagic AI (an AI-assisted writing platform). Over 12 years, she has mentored over 2,000 entrepreneurs and business leaders through the book-writing process, making her the UK's most experienced business book mentor. Lucy's background spans theatre publishing in Australia, creating "video books" with celebrities like Prue Leith and Alan Titchmarsh, and pioneering work-life balance consulting. She has authored 13 books herself and developed a systematic process for helping non-writers transform their expertise into published books. Her philosophy: books should be "undercover sales agents," not marketing brochures—providing real value while building authority and credibility.


In this episode:

  • The three P's: person, pain, promise positioning
  • BookMagic AI's values exercise starting point
  • Breaking writing into discrete, manageable stages
  • Why AI shouldn't generate your actual book content
  • Copyright concerns with AI-generated text
  • Using AI for research and ideas, not writing
  • The one-hour-early writing habit strategy
  • Dictation feature for non-writers and dyslexic authors
  • Planning every topic before you start writing
  • Writing to one ideal reader, not a crowd
  • AI-generated blog posts and social media content
  • Why publishers reject AI-generated manuscripts
  • Hybrid publishing vs. DIY self-publishing costs
  • Distribution beyond Amazon KDP
  • Multiple formats don't reduce sales
  • Future features: end-to-end publishing in-app


Resources mentioned:


Book recommendations:


Connect with Lucy:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Lucy McCarraher is the founder of Rethink Press (a hybrid publisher specializing in business books) and BookMagic AI (an AI-assisted writing platform). Over 12 years, she has mentored over 2,000 entrepreneurs and business leaders through the book-writing process, making her the UK's most experienced business book mentor. Lucy's background spans theatre publishing in Australia, creating "video books" with celebrities like Prue Leith and Alan Titchmarsh, and pioneering work-life balance consulting. She has authored 13 books herself and developed a systematic process for helping non-writers transform their expertise into published books. Her philosophy: books should be "undercover sales agents," not marketing brochures—providing real value while building authority and credibility.


In this episode:

  • The three P's: person, pain, promise positioning
  • BookMagic AI's values exercise starting point
  • Breaking writing into discrete, manageable stages
  • Why AI shouldn't generate your actual book content
  • Copyright concerns with AI-generated text
  • Using AI for research and ideas, not writing
  • The one-hour-early writing habit strategy
  • Dictation feature for non-writers and dyslexic authors
  • Planning every topic before you start writing
  • Writing to one ideal reader, not a crowd
  • AI-generated blog posts and social media content
  • Why publishers reject AI-generated manuscripts
  • Hybrid publishing vs. DIY self-publishing costs
  • Distribution beyond Amazon KDP
  • Multiple formats don't reduce sales
  • Future features: end-to-end publishing in-app


Resources mentioned:


Book recommendations:


Connect with Lucy:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-18169662 Tue, 11 Nov 2025 03:00:00 -0500 2823 BookMagic AI, AI writing tools, business book writing, hybrid publishing, Rethink Press, AI for authors, book writing process, entrepreneur book coach, nonfiction book writing, AI copyright concerns, dictation for authors, book positioning strategy, writi 139 full false Barbara Boyd – The Venn Diagram Strategy: Writing Nonfiction Books That Actually Get Read Barbara Boyd – The Venn Diagram Strategy: Writing Nonfiction Books That Actually Get Read Barbara Boyd is a certified book coach through Author Accelerator who has guided over 100 authors through the nonfiction writing process. With expertise in helping experts transform their knowledge into published books, Barbara specializes in the strategic foundation work that makes writing easier—from defining target audiences to creating actionable outlines. Her approach centers on the "Venn diagram of book concepts," ensuring that an author's idea, audience, and objectives align before writing begins. Barbara works with business owners, consultants, wellness professionals, and other experts who want to codify their frameworks, broaden their reach, and establish industry authority through well-crafted nonfiction books.


In this episode:

  • The Venn diagram: idea, audience, objectives
  • Finding your ideal reader avatar
  • Narrowing your niche for less competition
  • Simplifying complex expert knowledge
  • Using storytelling in nonfiction
  • The Blueprint for a Nonfiction Book tool
  • Creating iterative outlines
  • When your acronym is your book structure
  • Book coach as therapist and publishing expert
  • Being generous with your expertise
  • One year from idea to manuscript
  • Book proposals in four months
  • Writing 1,000 words per week


Resources mentioned:

  • Author Accelerator's Blueprint for a Non-Fiction Book: https://www.amazon.com/dp/1733251146?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl
  • Jenny Nash of Author Accelerator: https://www.authoraccelerator.com/about-us


Book Recommendations:


Connect with Barbara Boyd:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Barbara Boyd is a certified book coach through Author Accelerator who has guided over 100 authors through the nonfiction writing process. With expertise in helping experts transform their knowledge into published books, Barbara specializes in the strategic foundation work that makes writing easier—from defining target audiences to creating actionable outlines. Her approach centers on the "Venn diagram of book concepts," ensuring that an author's idea, audience, and objectives align before writing begins. Barbara works with business owners, consultants, wellness professionals, and other experts who want to codify their frameworks, broaden their reach, and establish industry authority through well-crafted nonfiction books.


In this episode:

  • The Venn diagram: idea, audience, objectives
  • Finding your ideal reader avatar
  • Narrowing your niche for less competition
  • Simplifying complex expert knowledge
  • Using storytelling in nonfiction
  • The Blueprint for a Nonfiction Book tool
  • Creating iterative outlines
  • When your acronym is your book structure
  • Book coach as therapist and publishing expert
  • Being generous with your expertise
  • One year from idea to manuscript
  • Book proposals in four months
  • Writing 1,000 words per week


Resources mentioned:

  • Author Accelerator's Blueprint for a Non-Fiction Book: https://www.amazon.com/dp/1733251146?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl
  • Jenny Nash of Author Accelerator: https://www.authoraccelerator.com/about-us


Book Recommendations:


Connect with Barbara Boyd:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-18143164 Thu, 06 Nov 2025 04:00:00 -0500 2361 Barbara Boyd – Book Coaching Production Package YouTube Timestamps 00:00 – Introduction: Book Coaching for Nonfiction Authors 00:35 – The Venn Diagram Concept: Idea, Audience, and Objectives 02:17 – Why You Can't Target "Everyone" as Your Audience 03:15 – 138 full false Evan Gow of StoryOrigin – How to Grow Your Author Newsletter from Zero to Thousands Evan Gow of StoryOrigin – How to Grow Your Author Newsletter from Zero to Thousands Evan Gow is the founder and indie developer of StoryOrigin, an all-in-one platform designed to help authors manage their book marketing infrastructure. After writing short stories in high school and working in tech and entrepreneurship, Evan returned to his passion for writing while building tools for the author community. Frustrated by authors juggling eight different services and five spreadsheets just to manage their marketing, Evan created StoryOrigin to consolidate everything authors need—from growing mailing lists and finding reviewers to arranging newsletter swaps and building websites—into one cohesive platform. His philosophy is simple: reduce context switching, simplify workflows, and help authors at every stage of their career.


In this episode:

  • Why newsletters are the only marketing channel you truly own
  • Starting your newsletter today (even with zero subscribers)
  • Reader magnet strategies for fiction and nonfiction authors
  • The prequel short story vs. first three chapters debate
  • Matching your reader magnet to your target audience
  • Two essential newsletter sections: rapport and value
  • The "Also Bought" philosophy for book recommendations
  • Newsletter frequency: once vs. twice monthly strategies
  • Newsletter swaps explained: one-to-one cross promotions
  • Group promotions: 20+ authors promoting together
  • Finding newsletter swap partners on StoryOrigin
  • Starting swaps with zero subscribers (yes, really)
  • Why authors with 5,000 subscribers accept swaps from beginners
  • The altruistic author community helping each other grow
  • Monetizing newsletters with Amazon affiliate links correctly
  • Universal book links and automatic affiliate tag insertion
  • Email service provider recommendations: MailerLite for beginners
  • In-depth guides and video tutorials on StoryOrigin


Resources mentioned:

  • StoryOrigin: https://storyoriginapp.com/
    • MailerLite recommendation
    • Newsletter swap directory
    • Group promotions
    • Universal book links
    • Review copy landing pages


Book recommendations:


Connect with Evan:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Evan Gow is the founder and indie developer of StoryOrigin, an all-in-one platform designed to help authors manage their book marketing infrastructure. After writing short stories in high school and working in tech and entrepreneurship, Evan returned to his passion for writing while building tools for the author community. Frustrated by authors juggling eight different services and five spreadsheets just to manage their marketing, Evan created StoryOrigin to consolidate everything authors need—from growing mailing lists and finding reviewers to arranging newsletter swaps and building websites—into one cohesive platform. His philosophy is simple: reduce context switching, simplify workflows, and help authors at every stage of their career.


In this episode:

  • Why newsletters are the only marketing channel you truly own
  • Starting your newsletter today (even with zero subscribers)
  • Reader magnet strategies for fiction and nonfiction authors
  • The prequel short story vs. first three chapters debate
  • Matching your reader magnet to your target audience
  • Two essential newsletter sections: rapport and value
  • The "Also Bought" philosophy for book recommendations
  • Newsletter frequency: once vs. twice monthly strategies
  • Newsletter swaps explained: one-to-one cross promotions
  • Group promotions: 20+ authors promoting together
  • Finding newsletter swap partners on StoryOrigin
  • Starting swaps with zero subscribers (yes, really)
  • Why authors with 5,000 subscribers accept swaps from beginners
  • The altruistic author community helping each other grow
  • Monetizing newsletters with Amazon affiliate links correctly
  • Universal book links and automatic affiliate tag insertion
  • Email service provider recommendations: MailerLite for beginners
  • In-depth guides and video tutorials on StoryOrigin


Resources mentioned:

  • StoryOrigin: https://storyoriginapp.com/
    • MailerLite recommendation
    • Newsletter swap directory
    • Group promotions
    • Universal book links
    • Review copy landing pages


Book recommendations:


Connect with Evan:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-18129941 Tue, 04 Nov 2025 02:00:00 -0500 2853 Author newsletter growth, StoryOrigin, newsletter swaps, reader magnets for authors, email list building, author cross promotions, group promotions, MailerLite for authors, author mailing list, newsletter swaps explained, Amazon affiliate for authors, uni 137 full false Dale L. Roberts – The Complete Guide to Publishing Wide Across Multiple Platforms Dale L. Roberts – The Complete Guide to Publishing Wide Across Multiple Platforms Dale L. Roberts is an award-winning author and self-publishing educator with over a decade of experience in the indie publishing industry. He's the author of "Wide Publishing for Authors," a comprehensive guide that helps authors break free from Amazon-only publishing and expand their reach across multiple platforms. Dale is known for his conversational writing style and practical, actionable advice that comes from real-world experience managing his own wide publishing business. Through his website SelfPublishingWithDale.com, he provides resources, tutorials, and direct support to help authors navigate the complex world of multi-platform publishing while maximizing their royalties and reader reach.


In this episode:

  • What wide publishing means and why it matters
  • KDP Select benefits: free promos and countdown deals
  • Hidden algorithm advantages of KDP Select enrollment
  • The 90-day test strategy for new authors
  • Why expanded distribution on KDP costs you money
  • IngramSpark vs. Draft2Digital for print distribution
  • PublishDrive's monthly subscription model (100% net profits)
  • BookVault's superior print quality and special features
  • LaterPress: keeping 100% of royalties minus processing fees
  • The ISBN dilemma: free vs. owned ISBNs
  • How to publish wide with free ISBNs (and avoid duplicate listings)
  • Deselecting expanded distribution to go direct to Ingram
  • The overlap problem: avoiding platform conflicts
  • Royalty rate comparisons across platforms
  • The 70% royalty asterisk: delivery fees explained
  • Dale's two-hour upload workflow for multiple platforms
  • Direct sales advantages: email lists and better margins
  • PayHip + BookVault integration for print sales
  • Tools for direct sales: Shopify, WooCommerce, Gumroad
  • Why "build it and they'll come" doesn't work
  • Marketing strategies for driving traffic to your direct store
  • Offset printing vs. print-on-demand quality


Resources mentioned:

  • Wide Publishing for Authors: A Guide to Expanding Your Book’s Reach and Finding More Readers (Self-Publishing with Dale): https://www.amazon.com/Wide-Publishing-Authors-Expanding-Self-Publishing/dp/1639250603
  • Amazon KDP: https://kdp.amazon.com/
  • KDP Select: https://kdp.amazon.com/help/topic/G200798990
  • Draft2Digital: https://www.draft2digital.com/
  • IngramSpark: https://www.ingramspark.com/
  • PublishDrive: https://publishdrive.com/
  • BookVault: https://bookvault.app/
  • Laterpress: https://www.laterpress.com/
  • Payhip: https://payhip.com/
  • Gumroad: https://gumroad.com/
  • Story Origin: https://storyoriginapp.com/



Connect with Dale L. Roberts:

  • Website: https://selfpublishingwithdale.com/


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Dale L. Roberts is an award-winning author and self-publishing educator with over a decade of experience in the indie publishing industry. He's the author of "Wide Publishing for Authors," a comprehensive guide that helps authors break free from Amazon-only publishing and expand their reach across multiple platforms. Dale is known for his conversational writing style and practical, actionable advice that comes from real-world experience managing his own wide publishing business. Through his website SelfPublishingWithDale.com, he provides resources, tutorials, and direct support to help authors navigate the complex world of multi-platform publishing while maximizing their royalties and reader reach.


In this episode:

  • What wide publishing means and why it matters
  • KDP Select benefits: free promos and countdown deals
  • Hidden algorithm advantages of KDP Select enrollment
  • The 90-day test strategy for new authors
  • Why expanded distribution on KDP costs you money
  • IngramSpark vs. Draft2Digital for print distribution
  • PublishDrive's monthly subscription model (100% net profits)
  • BookVault's superior print quality and special features
  • LaterPress: keeping 100% of royalties minus processing fees
  • The ISBN dilemma: free vs. owned ISBNs
  • How to publish wide with free ISBNs (and avoid duplicate listings)
  • Deselecting expanded distribution to go direct to Ingram
  • The overlap problem: avoiding platform conflicts
  • Royalty rate comparisons across platforms
  • The 70% royalty asterisk: delivery fees explained
  • Dale's two-hour upload workflow for multiple platforms
  • Direct sales advantages: email lists and better margins
  • PayHip + BookVault integration for print sales
  • Tools for direct sales: Shopify, WooCommerce, Gumroad
  • Why "build it and they'll come" doesn't work
  • Marketing strategies for driving traffic to your direct store
  • Offset printing vs. print-on-demand quality


Resources mentioned:

  • Wide Publishing for Authors: A Guide to Expanding Your Book’s Reach and Finding More Readers (Self-Publishing with Dale): https://www.amazon.com/Wide-Publishing-Authors-Expanding-Self-Publishing/dp/1639250603
  • Amazon KDP: https://kdp.amazon.com/
  • KDP Select: https://kdp.amazon.com/help/topic/G200798990
  • Draft2Digital: https://www.draft2digital.com/
  • IngramSpark: https://www.ingramspark.com/
  • PublishDrive: https://publishdrive.com/
  • BookVault: https://bookvault.app/
  • Laterpress: https://www.laterpress.com/
  • Payhip: https://payhip.com/
  • Gumroad: https://gumroad.com/
  • Story Origin: https://storyoriginapp.com/



Connect with Dale L. Roberts:

  • Website: https://selfpublishingwithdale.com/


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-18103556 Thu, 30 Oct 2025 03:00:00 -0400 2664 Wide publishing, KDP Select, Amazon exclusive, IngramSpark, Draft2Digital, PublishDrive, BookVault print quality, free ISBN, expanded distribution, direct book sales, indie author platforms, print on demand comparison, self-publishing royalties, multi-pla 136 full false Rodney Miles – What First-Time Authors Need to Know Before Self-Publishing Rodney Miles – What First-Time Authors Need to Know Before Self-Publishing Rodney Miles is the author of the Book Dude's Guide to Self-Publishing series and a self-publishing consultant who has worked on over 300 book projects. With a lifelong love of books that started with his mother reading at red lights, Rodney transitioned from business ownership to professional writing after the Florida real estate market collapsed. Starting at just a penny per word on platforms like Elance (now Upwork), he quickly progressed to ghostwriting, editing, and managing writing departments. Over 14-15 years, he has mastered every aspect of self-publishing, from ebooks and paperbacks to hardcovers. Now specializing in custom publishing projects, Rodney believes that everyone has a story worth telling and should contribute to what he calls "the great library" of human knowledge.


In this episode:

  • The evolution of publishing from traditional gatekeepers to self-publishing
  • Understanding the "ignorance gap" that first-time authors face
  • Different types of publishers: traditional, hybrid, service, and self-publishing
  • Warning signs when evaluating publishing deals
  • The reality of book marketing and platform building
  • Why distribution alone doesn't guarantee sales
  • The "slow boat" vs. "lightning strike" paths to author success
  • How demand for reading is increasing faster than book supply
  • Strategies to increase your chances of publicity breakthroughs
  • The difference between marketing (reliable) and publicity (unpredictable)
  • Custom project approaches tailored to author goals, budgets, and timelines
  • Why everyone should write their story for future generations


Resources mentioned:

  • The Modern Author (Book 1 in The Book Dude's Guide series)
  • Publishizer.com - Platform for crowdfunding and publisher connections
  • Short-form book proposals as an alternative to traditional 50-page proposals


Connect with Rodney Miles:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Rodney Miles is the author of the Book Dude's Guide to Self-Publishing series and a self-publishing consultant who has worked on over 300 book projects. With a lifelong love of books that started with his mother reading at red lights, Rodney transitioned from business ownership to professional writing after the Florida real estate market collapsed. Starting at just a penny per word on platforms like Elance (now Upwork), he quickly progressed to ghostwriting, editing, and managing writing departments. Over 14-15 years, he has mastered every aspect of self-publishing, from ebooks and paperbacks to hardcovers. Now specializing in custom publishing projects, Rodney believes that everyone has a story worth telling and should contribute to what he calls "the great library" of human knowledge.


In this episode:

  • The evolution of publishing from traditional gatekeepers to self-publishing
  • Understanding the "ignorance gap" that first-time authors face
  • Different types of publishers: traditional, hybrid, service, and self-publishing
  • Warning signs when evaluating publishing deals
  • The reality of book marketing and platform building
  • Why distribution alone doesn't guarantee sales
  • The "slow boat" vs. "lightning strike" paths to author success
  • How demand for reading is increasing faster than book supply
  • Strategies to increase your chances of publicity breakthroughs
  • The difference between marketing (reliable) and publicity (unpredictable)
  • Custom project approaches tailored to author goals, budgets, and timelines
  • Why everyone should write their story for future generations


Resources mentioned:

  • The Modern Author (Book 1 in The Book Dude's Guide series)
  • Publishizer.com - Platform for crowdfunding and publisher connections
  • Short-form book proposals as an alternative to traditional 50-page proposals


Connect with Rodney Miles:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-18087904 Tue, 28 Oct 2025 05:00:00 -0400 2251 Self-publishing consultant, book dude series, publishing ignorance gap, traditional vs self-publishing, hybrid publishing explained, first-time author mistakes, book marketing reality, author platform building, Amazon book sales, self-publishing 101, ghos 135 full false Alexa Nazzaro - Effective Book Launch Strategies That Actually Work Alexa Nazzaro - Effective Book Launch Strategies That Actually Work Alexa Nazzaro is the founder of Axel Author Group, a publishing services company with the memorable tagline "we won't let you publish crap." With a background in writing and business communications, Alexa transitioned into author services after helping a client with an ebook project. Her passion for the creative process led her to support authors across various genres, offering everything from editing and formatting to comprehensive launch strategies. While running her publishing services company, Alexa also works on her own fiction writing, giving her unique insight into both sides of the author journey—as both a service provider and a working writer.


In this episode:

  • Effective book launch strategies from planning to execution
  • The 90-day pre-launch marketing timeline
  • Building and mobilizing a street team
  • Getting advanced reviews through NetGalley
  • Optimizing Amazon categories and keywords
  • Running successful bestseller campaigns
  • Author networks and newsletter swaps
  • Post-launch review generation tactics
  • Staggered format releases (ebook, paperback, audiobook)
  • Special considerations for children's books
  • Full-service publishing vs. DIY approaches


Resources mentioned:


Book Recommendations:

  • "Gasping for Air, Choking on Shame" by Dana S. Diaz: https://www.amazon.com/dp/B0C6WBCWNG?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl
  • "Summer's Blood" by Adele Royce: https://www.amazon.com/dp/B0D4VZYCPX?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl
  • "The Creative Habit" by Twyla Tharp: https://www.amazon.com/dp/0743235274?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl
  • "The Artist's Way" by Julia Cameron: https://www.amazon.com/dp/0143129252?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl


Connect with Alexa Nazzaro:

  • Axel Author Group Website: https://aaxelauthorgroup.com/


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Alexa Nazzaro is the founder of Axel Author Group, a publishing services company with the memorable tagline "we won't let you publish crap." With a background in writing and business communications, Alexa transitioned into author services after helping a client with an ebook project. Her passion for the creative process led her to support authors across various genres, offering everything from editing and formatting to comprehensive launch strategies. While running her publishing services company, Alexa also works on her own fiction writing, giving her unique insight into both sides of the author journey—as both a service provider and a working writer.


In this episode:

  • Effective book launch strategies from planning to execution
  • The 90-day pre-launch marketing timeline
  • Building and mobilizing a street team
  • Getting advanced reviews through NetGalley
  • Optimizing Amazon categories and keywords
  • Running successful bestseller campaigns
  • Author networks and newsletter swaps
  • Post-launch review generation tactics
  • Staggered format releases (ebook, paperback, audiobook)
  • Special considerations for children's books
  • Full-service publishing vs. DIY approaches


Resources mentioned:


Book Recommendations:

  • "Gasping for Air, Choking on Shame" by Dana S. Diaz: https://www.amazon.com/dp/B0C6WBCWNG?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl
  • "Summer's Blood" by Adele Royce: https://www.amazon.com/dp/B0D4VZYCPX?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl
  • "The Creative Habit" by Twyla Tharp: https://www.amazon.com/dp/0743235274?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl
  • "The Artist's Way" by Julia Cameron: https://www.amazon.com/dp/0143129252?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl


Connect with Alexa Nazzaro:

  • Axel Author Group Website: https://aaxelauthorgroup.com/


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Teddy Smith Buzzsprout-18062047 Thu, 23 Oct 2025 05:00:00 -0400 2249 134 full false Matt Briel of Lulu.com – How to Create and Sell Spiral Bound Books with Print on Demand Matt Briel of Lulu.com – How to Create and Sell Spiral Bound Books with Print on Demand Matt Briel is the Vice President of Marketing and Sales at Lulu.com, a self-publishing platform that has been a leader in print-on-demand technology since 2002. Founded by tech entrepreneur Bob Young, Lulu specializes in direct sales solutions and offers unique publishing options that major distributors don't provide—most notably spiral bound (coil bound) books. With global print networks across the US, UK, France, Australia, and other markets, Lulu enables authors to sell books directly through Shopify integrations while maintaining the flexibility to offer multiple formats and trim sizes. Matt brings extensive knowledge of alternative publishing formats and direct-to-consumer strategies for self-published authors.

In this episode:

  • What Lulu is and how it differs from KDP and other print-on-demand platforms
  • Why Amazon and Ingram don't distribute spiral bound books
  • The production process: why coil bound books print faster than perfect bound
  • Best book categories for spiral binding: cookbooks, workbooks, planners, journals
  • Pricing breakdown: coil bound costs between paperback and hardcover
  • Case study: Author selling 300 spiral bound planners per month
  • Case study: Cricut pattern guide selling 900 units monthly (21,000 total in 2 years)
  • Why niche audiences respond well to utilitarian coil bound content
  • How to sell spiral bound books on Amazon (merchant seller fulfillment)
  • Offering multiple formats: hardcover, paperback, and spiral bound variations
  • Low content and no content books: free downloadable planner interiors
  • Global printing networks that reduce shipping costs and customs issues
  • Lulu's 250,000 spiral bound books printed this year (growing annually)
  • Free resources and interior file templates on Lulu


Resources Mentioned:

  • Lulu.com print-on-demand platform
  • Lulu Shopify plugin for direct sales
  • Global print network facilities (US, UK, France, Australia)
  • Free downloadable interior files and templates
  • Lulu cover creator tool
  • WooCommerce and Wix integrations


Book recommendations:

  • "Salem's Lot" by Stephen King
  • "Write, Publish, Repeat" by Lynette Greenfield


Connect with Lulu:

  • Website: https://www.lulu.com/
  • Lulu.com Customer Service: https://help.lulu.com/en/support/tickets/new
  • Direct Sales Plugins Available Through Lulu
  • Shopify plugins: https://www.lulu.com/sell/sell-on-your-site/shopify
  • Wix integration: https://www.lulu.com/sell/sell-on-your-site/wix
  • WooCommerce integration: https://www.lulu.com/sell/sell-on-your-site/woocommerce


Connect with Teddy Smith:



Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Matt Briel is the Vice President of Marketing and Sales at Lulu.com, a self-publishing platform that has been a leader in print-on-demand technology since 2002. Founded by tech entrepreneur Bob Young, Lulu specializes in direct sales solutions and offers unique publishing options that major distributors don't provide—most notably spiral bound (coil bound) books. With global print networks across the US, UK, France, Australia, and other markets, Lulu enables authors to sell books directly through Shopify integrations while maintaining the flexibility to offer multiple formats and trim sizes. Matt brings extensive knowledge of alternative publishing formats and direct-to-consumer strategies for self-published authors.

In this episode:

  • What Lulu is and how it differs from KDP and other print-on-demand platforms
  • Why Amazon and Ingram don't distribute spiral bound books
  • The production process: why coil bound books print faster than perfect bound
  • Best book categories for spiral binding: cookbooks, workbooks, planners, journals
  • Pricing breakdown: coil bound costs between paperback and hardcover
  • Case study: Author selling 300 spiral bound planners per month
  • Case study: Cricut pattern guide selling 900 units monthly (21,000 total in 2 years)
  • Why niche audiences respond well to utilitarian coil bound content
  • How to sell spiral bound books on Amazon (merchant seller fulfillment)
  • Offering multiple formats: hardcover, paperback, and spiral bound variations
  • Low content and no content books: free downloadable planner interiors
  • Global printing networks that reduce shipping costs and customs issues
  • Lulu's 250,000 spiral bound books printed this year (growing annually)
  • Free resources and interior file templates on Lulu


Resources Mentioned:

  • Lulu.com print-on-demand platform
  • Lulu Shopify plugin for direct sales
  • Global print network facilities (US, UK, France, Australia)
  • Free downloadable interior files and templates
  • Lulu cover creator tool
  • WooCommerce and Wix integrations


Book recommendations:

  • "Salem's Lot" by Stephen King
  • "Write, Publish, Repeat" by Lynette Greenfield


Connect with Lulu:

  • Website: https://www.lulu.com/
  • Lulu.com Customer Service: https://help.lulu.com/en/support/tickets/new
  • Direct Sales Plugins Available Through Lulu
  • Shopify plugins: https://www.lulu.com/sell/sell-on-your-site/shopify
  • Wix integration: https://www.lulu.com/sell/sell-on-your-site/wix
  • WooCommerce integration: https://www.lulu.com/sell/sell-on-your-site/woocommerce


Connect with Teddy Smith:



Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-18047757 Tue, 21 Oct 2025 05:00:00 -0400 2355 Spiral bound books, coil bound printing, Lulu print on demand, cookbook self publishing, workbook printing, planner publishing, low content books, direct book sales, Shopify book sales, print on demand alternatives, lay flat books, Amazon spiral bound 133 full false Tom Wilde of ProWritingAid – Understanding Passive Voice and Why You're Overusing It Tom Wilde of ProWritingAid – Understanding Passive Voice and Why You're Overusing It Tom Wilde is the Head of Partnerships at ProWritingAid, a comprehensive writing toolkit designed for storytellers and creative writers. With a background as an English teacher, Tom brings educational expertise to helping writers understand craft elements like passive voice, sentence structure, and readability. ProWritingAid has evolved from a grammar checker into a full editorial assistant that works with writers across multiple platforms, offering 25 different reports that analyze everything from sticky sentences to character development. The tool integrates with popular writing software like Scrivener, Google Docs, and Microsoft Word, providing both real-time checking and deep manuscript analysis.

In this episode:

  • What ProWritingAid is and how it's evolved beyond basic grammar checking
  • How the tool integrates with Scrivener, Google Docs, Word, and other writing platforms
  • The difference between real-time checking and deep report analysis
  • Privacy guarantees: your text is never stored or used for AI training
  • The sticky sentences report: identifying when 40% of your words are just padding
  • How the all repeats report finds overused words and phrases you can't see
  • Readability analysis at the paragraph level to prevent reader drop-off
  • AI-powered features: Rephrase, Critique, and Sparks
  • How the Critique report analyzes characterization, dialogue, plot, and structure
  • Using ChatGPT's API responsibly without storing or sharing user text
  • AI Sparks for writer's block: inspiration without replacing your voice
  • Changing perspective, tense, or adding sensory detail with AI assistance
  • Genre-specific writing goals and benchmarks for different fiction categories
  • Writers Week events throughout the year for different genres


Resources mentioned:

  • ProWritingAid: https://prowritingaid.com/
  • Writers Week events: https://prowritingaid.com/art/1163/learn-with-prowritingaid-this-month.aspx
  • Integration with Scrivener, Word, Google Docs: https://prowritingaid.com/integrations
  • YouTube channel tutorials: https://www.youtube.com/channel/UClh8Sjuq-j17zxjfvvxmcIg


Book recommendations:

  • Go As A River by Shelley Reed: https://www.booksamillion.com/p/Go-River/Shelley-Read/9781954118232
  • Fingersmith by Sarah Waters: https://www.amazon.com/Fingersmith-Sarah-Waters/dp/1573229725


Connect with Tom:

  • Website: https://prowritingaid.com/
  • Facebook: https://www.facebook.com/prowritingaid
  • X.com: https://twitter.com/prowritingaid
  • Instagram: https://www.instagram.com/prowritingaid.insta/
  • Linkedin: https://www.linkedin.com/company/prowritingaid
  • YouTube: https://www.youtube.com/channel/UClh8Sjuq-j17zxjfvvxmcIg


Connect with Teddy Smith:

  • @teddyagsmith
  • Website: https://publishingperformance.com/?ref=ywm3mtc
  • Facebook - https://www.facebook.com/publishingperformance/
  • Pinterest - https://nz.pinterest.com/publishingperformance/
  • Instagram - https://instagram.com/publishingperformanceinsta
  • Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
  • Linkedin - https://www.linkedin.com/company/publishing-performance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Tom Wilde is the Head of Partnerships at ProWritingAid, a comprehensive writing toolkit designed for storytellers and creative writers. With a background as an English teacher, Tom brings educational expertise to helping writers understand craft elements like passive voice, sentence structure, and readability. ProWritingAid has evolved from a grammar checker into a full editorial assistant that works with writers across multiple platforms, offering 25 different reports that analyze everything from sticky sentences to character development. The tool integrates with popular writing software like Scrivener, Google Docs, and Microsoft Word, providing both real-time checking and deep manuscript analysis.

In this episode:

  • What ProWritingAid is and how it's evolved beyond basic grammar checking
  • How the tool integrates with Scrivener, Google Docs, Word, and other writing platforms
  • The difference between real-time checking and deep report analysis
  • Privacy guarantees: your text is never stored or used for AI training
  • The sticky sentences report: identifying when 40% of your words are just padding
  • How the all repeats report finds overused words and phrases you can't see
  • Readability analysis at the paragraph level to prevent reader drop-off
  • AI-powered features: Rephrase, Critique, and Sparks
  • How the Critique report analyzes characterization, dialogue, plot, and structure
  • Using ChatGPT's API responsibly without storing or sharing user text
  • AI Sparks for writer's block: inspiration without replacing your voice
  • Changing perspective, tense, or adding sensory detail with AI assistance
  • Genre-specific writing goals and benchmarks for different fiction categories
  • Writers Week events throughout the year for different genres


Resources mentioned:

  • ProWritingAid: https://prowritingaid.com/
  • Writers Week events: https://prowritingaid.com/art/1163/learn-with-prowritingaid-this-month.aspx
  • Integration with Scrivener, Word, Google Docs: https://prowritingaid.com/integrations
  • YouTube channel tutorials: https://www.youtube.com/channel/UClh8Sjuq-j17zxjfvvxmcIg


Book recommendations:

  • Go As A River by Shelley Reed: https://www.booksamillion.com/p/Go-River/Shelley-Read/9781954118232
  • Fingersmith by Sarah Waters: https://www.amazon.com/Fingersmith-Sarah-Waters/dp/1573229725


Connect with Tom:

  • Website: https://prowritingaid.com/
  • Facebook: https://www.facebook.com/prowritingaid
  • X.com: https://twitter.com/prowritingaid
  • Instagram: https://www.instagram.com/prowritingaid.insta/
  • Linkedin: https://www.linkedin.com/company/prowritingaid
  • YouTube: https://www.youtube.com/channel/UClh8Sjuq-j17zxjfvvxmcIg


Connect with Teddy Smith:

  • @teddyagsmith
  • Website: https://publishingperformance.com/?ref=ywm3mtc
  • Facebook - https://www.facebook.com/publishingperformance/
  • Pinterest - https://nz.pinterest.com/publishingperformance/
  • Instagram - https://instagram.com/publishingperformanceinsta
  • Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
  • Linkedin - https://www.linkedin.com/company/publishing-performance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-18008266 Thu, 16 Oct 2025 03:00:00 -0400 2398 ProWritingAid review, passive voice checker, AI writing tools, grammar checker for authors, writing improvement software, Scrivener integration, sticky sentences, readability checker, AI critique partner, writer's block tools 132 full false Nick Thacker – Quit Your Day Job: How to Become a Full-Time Author in 12 Months Nick Thacker – Quit Your Day Job: How to Become a Full-Time Author in 12 Months Nick Thacker is a bestselling author of over 45 books across multiple genres, including the 16-book Harvey Bennett thriller series. What makes Nick's story unique is that he never wanted to be a writer—he hated writing in school and only started his first book as a Christmas gift for his father. After working in marketing and web design, Nick applied business principles to his author career and was able to quit his full-time job in 2017. Today, he runs Book Career in a Year, where he teaches authors how to build sustainable writing careers through strategic marketing, email list building, and treating their creative work as a business.

In this episode:

  • Why Nick hated writing but became a prolific author anyway
  • The "muddy middle" problem and how craft books saved his first manuscript
  • How The Enigma Strain made only $80 in its first year but became a bestseller
  • Why writing more books is the single best marketing strategy
  • The crucial difference between fighting obscurity and making money
  • Three marketing buckets every author needs: email, social media, and advertising
  • How to build an email list as a fiction writer by giving away entire books
  • Why you should make your social media attractive, not promotional
  • Why "writing for yourself" is often an excuse to avoid marketing
  • Productivity systems that work: the 12 Week Year and EOS (Traction)
  • How to find your own writing process instead of copying famous authors
  • Step-by-step guide to building a book career in one year
  • When to start investing in Facebook and Amazon ads
  • The importance of sending readers back to Amazon for algorithmic benefits

Resources mentioned:


Book recommendations:

  • Techniques of the Selling Writer by Dwight Swain: https://www.amazon.com/Techniques-Selling-Writer-Dwight-Swain/dp/0806111917
  • Amazonia by James Rollins: https://www.amazon.com/Amazonia-James-Rollins/dp/0061965839


Connect with Nick:


Connect with Teddy Smith:

  • @teddyagsmith
  • Website: https://publishingperformance.com/?ref=ywm3mtc
  • Facebook - https://www.facebook.com/publishingperformance/
  • Pinterest - https://nz.pinterest.com/publishingperformance/
  • Instagram - https://instagram.com/publishingperformanceinsta
  • Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
  • Linkedin - https://www.linkedin.com/company/publishing-performance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Nick Thacker is a bestselling author of over 45 books across multiple genres, including the 16-book Harvey Bennett thriller series. What makes Nick's story unique is that he never wanted to be a writer—he hated writing in school and only started his first book as a Christmas gift for his father. After working in marketing and web design, Nick applied business principles to his author career and was able to quit his full-time job in 2017. Today, he runs Book Career in a Year, where he teaches authors how to build sustainable writing careers through strategic marketing, email list building, and treating their creative work as a business.

In this episode:

  • Why Nick hated writing but became a prolific author anyway
  • The "muddy middle" problem and how craft books saved his first manuscript
  • How The Enigma Strain made only $80 in its first year but became a bestseller
  • Why writing more books is the single best marketing strategy
  • The crucial difference between fighting obscurity and making money
  • Three marketing buckets every author needs: email, social media, and advertising
  • How to build an email list as a fiction writer by giving away entire books
  • Why you should make your social media attractive, not promotional
  • Why "writing for yourself" is often an excuse to avoid marketing
  • Productivity systems that work: the 12 Week Year and EOS (Traction)
  • How to find your own writing process instead of copying famous authors
  • Step-by-step guide to building a book career in one year
  • When to start investing in Facebook and Amazon ads
  • The importance of sending readers back to Amazon for algorithmic benefits

Resources mentioned:


Book recommendations:

  • Techniques of the Selling Writer by Dwight Swain: https://www.amazon.com/Techniques-Selling-Writer-Dwight-Swain/dp/0806111917
  • Amazonia by James Rollins: https://www.amazon.com/Amazonia-James-Rollins/dp/0061965839


Connect with Nick:


Connect with Teddy Smith:

  • @teddyagsmith
  • Website: https://publishingperformance.com/?ref=ywm3mtc
  • Facebook - https://www.facebook.com/publishingperformance/
  • Pinterest - https://nz.pinterest.com/publishingperformance/
  • Instagram - https://instagram.com/publishingperformanceinsta
  • Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
  • Linkedin - https://www.linkedin.com/company/publishing-performance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-17981860 Tue, 14 Oct 2025 05:00:00 -0400 3136 quit day job writing, full-time author, author career change, writing income, professional writer 131 full false Ellen Erikson – How to Publish Classic Books Legally: The Complete Public Domain Guide Ellen Erikson – How to Publish Classic Books Legally: The Complete Public Domain Guide Ellen Erikson is a publisher with over 30 books in her catalog, including both self-authored titles and public domain editions. She specializes in helping authors understand how to legally republish classic works by adding value through professional formatting, contemporary cover design, and thoughtful annotations. Ellen teaches other publishers how to navigate the complexities of copyright law, Amazon's content guidelines, and competitive research to create profitable public domain book businesses while keeping literary classics accessible to modern readers.


In this episode:

  • What public domain books are and how copyright expiration works across different countries
  • The 100-year rule for determining if a book is safe to publish
  • Why classics from authors like Charles Dickens and Shakespeare remain profitable
  • Amazon KDP's specific requirements for differentiating your public domain edition
  • Three ways to make your edition unique: translations, illustrations, or annotations
  • How to add 5,000-word annotations including author biographies and study guides
  • Common copyright mistakes including newer translations and trademarked characters
  • The Winnie the Pooh trademark lesson: why some story elements remain protected
  • Competitive research strategies for finding underserved classic book niches
  • How to identify opportunities where existing editions look outdated or homemade
  • Building a recognizable series of classics with cohesive cover design
  • Advertising tactics using author names and famous titles as primary keywords
  • Where to find free manuscripts: Project Gutenberg and ManyBooks
  • Formatting challenges with old digital files and when to outsource
  • Royalty rates for public domain books: 35% ebooks, 60% minus print costs for paperbacks
  • Page count limitations for KDP hardcovers (500 pages maximum)
  • Using Wikipedia to discover an author's lesser-known works with less competition
  • Whether audiobook production makes financial sense for public domain titles


Connect with Ellen:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Ellen Erikson is a publisher with over 30 books in her catalog, including both self-authored titles and public domain editions. She specializes in helping authors understand how to legally republish classic works by adding value through professional formatting, contemporary cover design, and thoughtful annotations. Ellen teaches other publishers how to navigate the complexities of copyright law, Amazon's content guidelines, and competitive research to create profitable public domain book businesses while keeping literary classics accessible to modern readers.


In this episode:

  • What public domain books are and how copyright expiration works across different countries
  • The 100-year rule for determining if a book is safe to publish
  • Why classics from authors like Charles Dickens and Shakespeare remain profitable
  • Amazon KDP's specific requirements for differentiating your public domain edition
  • Three ways to make your edition unique: translations, illustrations, or annotations
  • How to add 5,000-word annotations including author biographies and study guides
  • Common copyright mistakes including newer translations and trademarked characters
  • The Winnie the Pooh trademark lesson: why some story elements remain protected
  • Competitive research strategies for finding underserved classic book niches
  • How to identify opportunities where existing editions look outdated or homemade
  • Building a recognizable series of classics with cohesive cover design
  • Advertising tactics using author names and famous titles as primary keywords
  • Where to find free manuscripts: Project Gutenberg and ManyBooks
  • Formatting challenges with old digital files and when to outsource
  • Royalty rates for public domain books: 35% ebooks, 60% minus print costs for paperbacks
  • Page count limitations for KDP hardcovers (500 pages maximum)
  • Using Wikipedia to discover an author's lesser-known works with less competition
  • Whether audiobook production makes financial sense for public domain titles


Connect with Ellen:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-17981864 Thu, 09 Oct 2025 04:00:00 -0400 1886 public domain books, publish classic books, KDP public domain, copyright free books 130 full false Oriana Leckert – How to Fund Your Book with Kickstarter: From First Campaign to Six Figures Oriana Leckert – How to Fund Your Book with Kickstarter: From First Campaign to Six Figures Oriana Leckert is the Head of Publishing at Kickstarter, a public benefit corporation dedicated to bringing creative projects to life through crowdfunding. As both a writer and publishing industry expert, Oriana oversees one of Kickstarter's most dynamic categories, working with authors ranging from emerging indie writers to major bestselling authors who have raised millions of dollars. She has helped guide campaigns that have generated hundreds of thousands to over a million dollars in funding, and she's passionate about connecting authors directly with their most dedicated readers.


In this episode:

  • How Kickstarter's crowdfunding model works specifically for authors and book projects
  • Difference between Kickstarter and traditional book funding or pre-order platforms
  • Why all-or-nothing funding actually protects authors from financial risk
  • How Kickstarter's algorithm amplifies campaigns based on engagement and attention
  • Setting realistic funding goals that match your audience reach and book production costs
  • The importance of building your author community before launching a campaign
  • Common mistakes authors make when planning their first Kickstarter
  • The 30-day campaign timeline and pre-launch preparation strategies
  • How to use stretch goals to maintain momentum after hitting your initial funding target


Featured Kickstarter Campaigns:


Book recommendations:

  • Dungeon Crawler Carl by Matt Diniman - https://www.amazon.com/Dungeon-Crawler-Carl-7-book-series/dp/B08BX5D4LC


Connect with Oriana:

  • Website: https://www.kickstarter.com/
  • Facebook: http://www.facebook.com/kickstarter
  • Instagram: http://www.instagram.com/kickstarter
  • Youtube: http://www.youtube.com/user/kickstarter
  • Kickstarter Publishing newsletter: https://www.kickstarter.com/newsletters
  • Kickstarter Publishing Category: https://www.kickstarter.com/discover/categories/publishing


Connect with Teddy Smith:



Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Oriana Leckert is the Head of Publishing at Kickstarter, a public benefit corporation dedicated to bringing creative projects to life through crowdfunding. As both a writer and publishing industry expert, Oriana oversees one of Kickstarter's most dynamic categories, working with authors ranging from emerging indie writers to major bestselling authors who have raised millions of dollars. She has helped guide campaigns that have generated hundreds of thousands to over a million dollars in funding, and she's passionate about connecting authors directly with their most dedicated readers.


In this episode:

  • How Kickstarter's crowdfunding model works specifically for authors and book projects
  • Difference between Kickstarter and traditional book funding or pre-order platforms
  • Why all-or-nothing funding actually protects authors from financial risk
  • How Kickstarter's algorithm amplifies campaigns based on engagement and attention
  • Setting realistic funding goals that match your audience reach and book production costs
  • The importance of building your author community before launching a campaign
  • Common mistakes authors make when planning their first Kickstarter
  • The 30-day campaign timeline and pre-launch preparation strategies
  • How to use stretch goals to maintain momentum after hitting your initial funding target


Featured Kickstarter Campaigns:


Book recommendations:

  • Dungeon Crawler Carl by Matt Diniman - https://www.amazon.com/Dungeon-Crawler-Carl-7-book-series/dp/B08BX5D4LC


Connect with Oriana:

  • Website: https://www.kickstarter.com/
  • Facebook: http://www.facebook.com/kickstarter
  • Instagram: http://www.instagram.com/kickstarter
  • Youtube: http://www.youtube.com/user/kickstarter
  • Kickstarter Publishing newsletter: https://www.kickstarter.com/newsletters
  • Kickstarter Publishing Category: https://www.kickstarter.com/discover/categories/publishing


Connect with Teddy Smith:



Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-17969175 Tue, 07 Oct 2025 03:00:00 -0400 2493 Kickstarter for authors, book crowdfunding, self-publishing funding, author campaign strategy 129 full false Audrey Hughey - The 90-Day Planning Revolution: Why Most Author Goals Fail Before They Start Audrey Hughey - The 90-Day Planning Revolution: Why Most Author Goals Fail Before They Start Audrey Hughey is a planner creator, author, and productivity expert who specializes in helping writers stay organized and achieve their publishing goals. After struggling to balance writing with raising toddlers, attending school, and freelance work, she created comprehensive author planners that have become essential tools for thousands of writers. Her planners are known for being ADHD-friendly and providing "monthly coaching" through structured goal-setting and review processes. Audrey combines principles from project management, entrepreneurship, and productivity science to create systems that help authors plan their entire year holistically—integrating writing goals with life commitments, energy cycles, and personal well-being.


In this episode:

  • The crisis moment that led to creating author-specific planning tools during NaNoWriMo
  • Why holistic planning (integrating life and writing) is more effective than isolated goal-setting
  • The "brain dump" technique for overcoming overwhelm and functional freeze
  • How to identify and work with your personal energy cycles and "fallow periods"
  • Breaking large projects into achievable "pebbles" for consistent progress
  • The 90-day commitment rule for testing new productivity systems
  • Monthly review practices that function as affordable coaching alternatives
  • Time blocking and realistic word count planning for busy authors
  • Why authentic, meaningful goals matter more than borrowed aspirations
  • Building cues, triggers, and habits that support consistent writing practice


Resources mentioned:

  • The Author's Planner series
  • Virtual writing retreats
  • Monthly Writing Focus Planners
  • Growth Day app
  • Female Entrepreneurship Association
  • Pomodoro Technique


Book recommendations:

  • The Ritualist by Dakota Crowe
  • Six Habits of Growth by Brendon Burchard
  • Atomic Habits by James Clear


Connect with Audrey:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Audrey Hughey is a planner creator, author, and productivity expert who specializes in helping writers stay organized and achieve their publishing goals. After struggling to balance writing with raising toddlers, attending school, and freelance work, she created comprehensive author planners that have become essential tools for thousands of writers. Her planners are known for being ADHD-friendly and providing "monthly coaching" through structured goal-setting and review processes. Audrey combines principles from project management, entrepreneurship, and productivity science to create systems that help authors plan their entire year holistically—integrating writing goals with life commitments, energy cycles, and personal well-being.


In this episode:

  • The crisis moment that led to creating author-specific planning tools during NaNoWriMo
  • Why holistic planning (integrating life and writing) is more effective than isolated goal-setting
  • The "brain dump" technique for overcoming overwhelm and functional freeze
  • How to identify and work with your personal energy cycles and "fallow periods"
  • Breaking large projects into achievable "pebbles" for consistent progress
  • The 90-day commitment rule for testing new productivity systems
  • Monthly review practices that function as affordable coaching alternatives
  • Time blocking and realistic word count planning for busy authors
  • Why authentic, meaningful goals matter more than borrowed aspirations
  • Building cues, triggers, and habits that support consistent writing practice


Resources mentioned:

  • The Author's Planner series
  • Virtual writing retreats
  • Monthly Writing Focus Planners
  • Growth Day app
  • Female Entrepreneurship Association
  • Pomodoro Technique


Book recommendations:

  • The Ritualist by Dakota Crowe
  • Six Habits of Growth by Brendon Burchard
  • Atomic Habits by James Clear


Connect with Audrey:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-17944099 Thu, 02 Oct 2025 05:00:00 -0400 2809 author planner, writing productivity, goal setting for writers, author organization, writing planner, productivity for authors, author planning system, writing goals, time management for writers, author productivity 128 full false Christina Graves - The Psychological Thriller That Launched Thrill Forge Christina Graves - The Psychological Thriller That Launched Thrill Forge Christina Graves is a writer, artist, and horror film addict living in the Deep South, where scary stories and history wander hand in hand. She writes horror and thriller stories that explore the darker side of human nature. Her debut novel, a psychological thriller entitled "Still, Dark Places," is available everywhere books are sold and launched Horrorsmith Publishing's thriller imprint, Thrill Forge. Christina is currently working on her second novel, "What We Do In Secret," a twisty domestic thriller set to release on May 27, 2025.


In this episode:

  • Christina's journey from aspiring writer to published psychological thriller author
  • The process of writing and structuring a dual-timeline novel
  • Insights into the indie publishing process with Horrorsmith Publishing
  • Balancing writing with family life and other commitments
  • The transition from horror to domestic thriller in her upcoming work
  • The importance of authenticity in genre writing
  • Strategies for building tension and suspense in fiction
  • The value of networking and community in the writing world
  • How Deep South culture and history influence her dark storytelling


Resources mentioned:

  • Horrorsmith Publishing / Thrill Forge imprint
  • Books and Brews conference
  • Killer Nashville conference


Book recommendations:

  • "Consider This" by Chuck Palahniuk
  • "On Writing" by Stephen King


Connect with Christina Graves:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Christina Graves is a writer, artist, and horror film addict living in the Deep South, where scary stories and history wander hand in hand. She writes horror and thriller stories that explore the darker side of human nature. Her debut novel, a psychological thriller entitled "Still, Dark Places," is available everywhere books are sold and launched Horrorsmith Publishing's thriller imprint, Thrill Forge. Christina is currently working on her second novel, "What We Do In Secret," a twisty domestic thriller set to release on May 27, 2025.


In this episode:

  • Christina's journey from aspiring writer to published psychological thriller author
  • The process of writing and structuring a dual-timeline novel
  • Insights into the indie publishing process with Horrorsmith Publishing
  • Balancing writing with family life and other commitments
  • The transition from horror to domestic thriller in her upcoming work
  • The importance of authenticity in genre writing
  • Strategies for building tension and suspense in fiction
  • The value of networking and community in the writing world
  • How Deep South culture and history influence her dark storytelling


Resources mentioned:

  • Horrorsmith Publishing / Thrill Forge imprint
  • Books and Brews conference
  • Killer Nashville conference


Book recommendations:

  • "Consider This" by Chuck Palahniuk
  • "On Writing" by Stephen King


Connect with Christina Graves:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-17930085 Tue, 30 Sep 2025 04:00:00 -0400 2402 psychological thriller, horror writing, Deep South fiction, indie publishing, thriller author, horror film influence, dark fiction, debut thriller, suspense writing, southern horror 127 full false Cathy Lewis - The 26-Year Publicity Veteran: Why Amazon Killed the Old Book Marketing Playbook Cathy Lewis - The 26-Year Publicity Veteran: Why Amazon Killed the Old Book Marketing Playbook Cathy Lewis is the president of C.S. Lewis Publicists, a boutique publicity firm that has been specializing in nonfiction book promotion for 26 years. With seven years of prior experience in traditional publishing, Cathy brings deep industry knowledge to helping authors navigate the dramatically changed media landscape. Her firm has worked with bestselling authors like John Perkins ("Confessions of an Economic Hit Man") and Judith Orloff, generating millions in book sales through strategic media outreach. As a small team of five specialists, C.S. Lewis Publicists provides personalized, one-on-one service that focuses on building thought leadership and author brands rather than just securing individual media placements.


In this episode:

  • The evolution of book publicity from traditional bookstore distribution to the Amazon-dominated marketplace
  • Why building thought leadership and personal branding has become essential for nonfiction authors
  • The critical difference between publicity (exposure) and marketing (direct sales tactics)
  • How to develop core messaging that resonates across different media outlets and audiences
  • The importance of having a professional website, active blog, and strategic social media presence before launching publicity campaigns
  • Platform-specific strategies for LinkedIn (business), Facebook (health/community topics), Instagram (visual content), and TikTok (video engagement)
  • Why the "stumble upon factor" in physical bookstores created more predictable sales patterns than current online browsing
  • How successful campaigns combine multiple touchpoints: media coverage, social media amplification, and speaking engagements


Book recommendations:


Connect with Cathy:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Cathy Lewis is the president of C.S. Lewis Publicists, a boutique publicity firm that has been specializing in nonfiction book promotion for 26 years. With seven years of prior experience in traditional publishing, Cathy brings deep industry knowledge to helping authors navigate the dramatically changed media landscape. Her firm has worked with bestselling authors like John Perkins ("Confessions of an Economic Hit Man") and Judith Orloff, generating millions in book sales through strategic media outreach. As a small team of five specialists, C.S. Lewis Publicists provides personalized, one-on-one service that focuses on building thought leadership and author brands rather than just securing individual media placements.


In this episode:

  • The evolution of book publicity from traditional bookstore distribution to the Amazon-dominated marketplace
  • Why building thought leadership and personal branding has become essential for nonfiction authors
  • The critical difference between publicity (exposure) and marketing (direct sales tactics)
  • How to develop core messaging that resonates across different media outlets and audiences
  • The importance of having a professional website, active blog, and strategic social media presence before launching publicity campaigns
  • Platform-specific strategies for LinkedIn (business), Facebook (health/community topics), Instagram (visual content), and TikTok (video engagement)
  • Why the "stumble upon factor" in physical bookstores created more predictable sales patterns than current online browsing
  • How successful campaigns combine multiple touchpoints: media coverage, social media amplification, and speaking engagements


Book recommendations:


Connect with Cathy:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-17903344 Thu, 25 Sep 2025 03:00:00 -0400 2152 book publicity, book marketing, nonfiction marketing, author publicity, book promotion, thought leadership, author branding, media outreach, book publicist, publicity campaigns 126 full false Gillian Harvey - The 11,000-Review Author: How French Living Created Bestselling Women's Fiction Gillian Harvey - The 11,000-Review Author: How French Living Created Bestselling Women's Fiction Gillian Harvey is a successful author of women's fiction with nine published books, including the bestselling "The Year in the French Farmhouse" and "The Bordeaux Book Club." Living in France for many years before recently returning to the UK, she brings authentic French culture and experiences to her novels. Her latest book "The Little Provence Bookshop" combines elements of mystery, humor, and magical realism in a French setting.


In this episode:

  • Journey from teaching to full-time writing
  • Experience of moving to and living in France
  • Writing process and plotting techniques using 40-point story outlines
  • Naturally incorporating humor into storytelling
  • Building successful author-reader relationships through reviews
  • Transitioning between publishers and working with Boldwood Books
  • Balancing social media presence across platforms
  • Importance of in-person author communities and events


Resources mentioned:


Book recommendations:


Connect with Gillian Harvey:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Gillian Harvey is a successful author of women's fiction with nine published books, including the bestselling "The Year in the French Farmhouse" and "The Bordeaux Book Club." Living in France for many years before recently returning to the UK, she brings authentic French culture and experiences to her novels. Her latest book "The Little Provence Bookshop" combines elements of mystery, humor, and magical realism in a French setting.


In this episode:

  • Journey from teaching to full-time writing
  • Experience of moving to and living in France
  • Writing process and plotting techniques using 40-point story outlines
  • Naturally incorporating humor into storytelling
  • Building successful author-reader relationships through reviews
  • Transitioning between publishers and working with Boldwood Books
  • Balancing social media presence across platforms
  • Importance of in-person author communities and events


Resources mentioned:


Book recommendations:


Connect with Gillian Harvey:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-17890357 Tue, 23 Sep 2025 02:00:00 -0400 2154 women's fiction, bestselling author, French fiction, teaching to writing, author success story, women's fiction writing, publishing success, author career change, book writing tips, novelist interview 125 full false Dave Cohen - The BBC Comedy Writer's Guide: How to Make Any Novel Funnier Dave Cohen - The BBC Comedy Writer's Guide: How to Make Any Novel Funnier Dave Cohen is a veteran comedy writer, performer, and author with an impressive career spanning BBC sitcoms, radio comedy, and children's television. His writing credits include iconic shows like "My Family," "Not Going Out," "Have I Got News For You," and "Spitting Image." Dave is perhaps best known for writing nearly 100 comedy songs for the BAFTA-winning children's series "Horrible Histories," which brilliantly combines education with entertainment. As a former stand-up comedian and co-host of the "Sitcom Geeks" podcast, Dave brings decades of practical comedy writing experience to his educational work. His books, including "The Complete Comedy Writer" and the Barry Goldman comedy novel series, offer aspiring writers insider insights into the craft of humor. His latest book, "Funny Up Your Fiction," addresses a gap in the market by teaching authors how to add comedic elements to any genre of novel.

In this episode:

  • Dave's journey from stand-up comedy to BBC sitcom writer and children's television success
  • The inspiration behind "Horrible Histories" and how comedy songs teach history more effectively
  • Why most comedy writing advice focuses on jokes when character is actually the key
  • How to add humor to any genre without compromising the story's integrity
  • The fundamental difference between writing gags and developing comedic characters
  • Why lack of self-awareness is the secret ingredient to funny characters
  • The "plotter, pantser, and passenger" approach to novel structure and character development
  • How to overcome the fear of writing comedy and avoid common comedy writing mistakes
  • Why serious drama and comedy use the same structural foundations
  • The importance of character authenticity: comedy characters must believe in themselves completely


Resources mentioned:


Book recommendation:


Connect with Dave Cohen:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Dave Cohen is a veteran comedy writer, performer, and author with an impressive career spanning BBC sitcoms, radio comedy, and children's television. His writing credits include iconic shows like "My Family," "Not Going Out," "Have I Got News For You," and "Spitting Image." Dave is perhaps best known for writing nearly 100 comedy songs for the BAFTA-winning children's series "Horrible Histories," which brilliantly combines education with entertainment. As a former stand-up comedian and co-host of the "Sitcom Geeks" podcast, Dave brings decades of practical comedy writing experience to his educational work. His books, including "The Complete Comedy Writer" and the Barry Goldman comedy novel series, offer aspiring writers insider insights into the craft of humor. His latest book, "Funny Up Your Fiction," addresses a gap in the market by teaching authors how to add comedic elements to any genre of novel.

In this episode:

  • Dave's journey from stand-up comedy to BBC sitcom writer and children's television success
  • The inspiration behind "Horrible Histories" and how comedy songs teach history more effectively
  • Why most comedy writing advice focuses on jokes when character is actually the key
  • How to add humor to any genre without compromising the story's integrity
  • The fundamental difference between writing gags and developing comedic characters
  • Why lack of self-awareness is the secret ingredient to funny characters
  • The "plotter, pantser, and passenger" approach to novel structure and character development
  • How to overcome the fear of writing comedy and avoid common comedy writing mistakes
  • Why serious drama and comedy use the same structural foundations
  • The importance of character authenticity: comedy characters must believe in themselves completely


Resources mentioned:


Book recommendation:


Connect with Dave Cohen:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-17865264 Thu, 18 Sep 2025 03:00:00 -0400 2896 comedy writing, how to write funny, BBC comedy writer, sitcom writing, humor in fiction, comedy novel writing, funny characters, writing techniques, comedy scripts, character development 124 full false Mark Leslie Lefebvre - Wide for the Win: How Amazon's 70% Royalty Isn't Really 70% Mark Leslie Lefebvre - Wide for the Win: How Amazon's 70% Royalty Isn't Really 70% Mark Leslie Lefebvre is a multi-faceted author, publishing industry consultant, and book industry veteran who has significantly shaped the indie publishing landscape. As one of the key architects behind Kobo Writing Life, the self-publishing platform for Kobo (Amazon's primary competitor), Mark helped create what many consider the most user-friendly author dashboard in the industry. His diverse writing portfolio spans horror fiction, urban fantasy, true ghost stories, and essential guides for writers including "Wide for the Win" and "Kill It on Kobo." With over 40 years of writing experience and deep expertise in both traditional and independent publishing, Mark provides invaluable insights into global book distribution, platform strategy, and the business side of authorship.


In this episode:

  • Mark's journey from teenage horror writer to publishing industry consultant
  • The creation and development of Kobo Writing Life as Amazon's competitor
  • Why "going wide" beyond Amazon opens up global opportunities for authors
  • How Kobo's international reach differs from Amazon's geographical limitations
  • Strategic pricing decisions: when Amazon's 70% royalty isn't actually 70%
  • The psychology behind free book promotions and why most free downloads never get read
  • Why KDP Select exclusivity might be limiting your earning potential
  • International sales opportunities through Kobo's global retailer partnerships
  • Effective marketing strategies that focus on reader value over direct sales
  • The three pillars of author success: persistence, patience, and practice
  • Finding and serving your niche audience rather than trying to appeal to everyone
  • Daily writing routine strategies for busy authors with day jobs


Resources mentioned:


Book recommendation: 

  • "The Business of Being a Writer" by Jane Friedman


Connect with Mark Leslie Lefebvre:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Mark Leslie Lefebvre is a multi-faceted author, publishing industry consultant, and book industry veteran who has significantly shaped the indie publishing landscape. As one of the key architects behind Kobo Writing Life, the self-publishing platform for Kobo (Amazon's primary competitor), Mark helped create what many consider the most user-friendly author dashboard in the industry. His diverse writing portfolio spans horror fiction, urban fantasy, true ghost stories, and essential guides for writers including "Wide for the Win" and "Kill It on Kobo." With over 40 years of writing experience and deep expertise in both traditional and independent publishing, Mark provides invaluable insights into global book distribution, platform strategy, and the business side of authorship.


In this episode:

  • Mark's journey from teenage horror writer to publishing industry consultant
  • The creation and development of Kobo Writing Life as Amazon's competitor
  • Why "going wide" beyond Amazon opens up global opportunities for authors
  • How Kobo's international reach differs from Amazon's geographical limitations
  • Strategic pricing decisions: when Amazon's 70% royalty isn't actually 70%
  • The psychology behind free book promotions and why most free downloads never get read
  • Why KDP Select exclusivity might be limiting your earning potential
  • International sales opportunities through Kobo's global retailer partnerships
  • Effective marketing strategies that focus on reader value over direct sales
  • The three pillars of author success: persistence, patience, and practice
  • Finding and serving your niche audience rather than trying to appeal to everyone
  • Daily writing routine strategies for busy authors with day jobs


Resources mentioned:


Book recommendation: 

  • "The Business of Being a Writer" by Jane Friedman


Connect with Mark Leslie Lefebvre:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-17852102 Tue, 16 Sep 2025 03:00:00 -0400 3095 wide publishing, Kobo Writing Life, Amazon alternatives, indie publishing, self publishing platforms, book distribution, publishing consultant, Amazon royalties, multi-platform publishing, global book sales 123 full false Mike Hourigan - Why Most Book Promotions Fail Mike Hourigan - Why Most Book Promotions Fail Mike Hourigan is a book marketing expert and representative from Written Word Media, one of the most trusted names in book promotion services. Written Word Media operates several highly effective promotional platforms including Free Booksy, Bargain Booksy, and Red Feather Romance, helping thousands of authors reach new readers and boost sales. With extensive experience in digital book marketing across multiple genres and price points, Mike brings practical, data-driven insights into what actually works in today's competitive book marketplace. His expertise spans both fiction and nonfiction promotion strategies, making him a valuable resource for authors at every stage of their publishing journey.


In this episode:

  • Launch promotions vs. price promotions: strategic timing and execution for maximum impact
  • Promo stacking fundamentals: how to layer multiple promotional tactics for explosive results
  • The psychology and mechanics of free book promotions that convert browsers into loyal readers
  • Genre-specific strategies that work differently for fiction versus nonfiction marketing campaigns
  • Why book covers and blurbs make or break your promotional success before readers even click
  • How to leverage email promotion services effectively without wasting your marketing budget
  • Social media advertising integration with traditional book promotion methods
  • Reader acquisition strategies that build long-term fanbase rather than just short-term sales spikes
  • The data behind successful book promotions and what metrics actually matter


Resources mentioned:

  • Email promotion services: Freebooksy, Bargain Booksy, Red Feather Romance
  • Social media advertising: Reader Reach Ads
  • Book promotion service: NewInBooks
  • Cover design resource: Reedsy


Book recommendation:

  • "Company of One" by Paul Jarvis - Business growth philosophy for sustainable success


Connect with Mike Hourigan and Written Word Media:


Connect with Teddy Smith:



Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Mike Hourigan is a book marketing expert and representative from Written Word Media, one of the most trusted names in book promotion services. Written Word Media operates several highly effective promotional platforms including Free Booksy, Bargain Booksy, and Red Feather Romance, helping thousands of authors reach new readers and boost sales. With extensive experience in digital book marketing across multiple genres and price points, Mike brings practical, data-driven insights into what actually works in today's competitive book marketplace. His expertise spans both fiction and nonfiction promotion strategies, making him a valuable resource for authors at every stage of their publishing journey.


In this episode:

  • Launch promotions vs. price promotions: strategic timing and execution for maximum impact
  • Promo stacking fundamentals: how to layer multiple promotional tactics for explosive results
  • The psychology and mechanics of free book promotions that convert browsers into loyal readers
  • Genre-specific strategies that work differently for fiction versus nonfiction marketing campaigns
  • Why book covers and blurbs make or break your promotional success before readers even click
  • How to leverage email promotion services effectively without wasting your marketing budget
  • Social media advertising integration with traditional book promotion methods
  • Reader acquisition strategies that build long-term fanbase rather than just short-term sales spikes
  • The data behind successful book promotions and what metrics actually matter


Resources mentioned:

  • Email promotion services: Freebooksy, Bargain Booksy, Red Feather Romance
  • Social media advertising: Reader Reach Ads
  • Book promotion service: NewInBooks
  • Cover design resource: Reedsy


Book recommendation:

  • "Company of One" by Paul Jarvis - Business growth philosophy for sustainable success


Connect with Mike Hourigan and Written Word Media:


Connect with Teddy Smith:



Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-17826166 Thu, 11 Sep 2025 04:00:00 -0400 2086 book marketing, book promotion, Free Booksy, Written Word Media, promo stacking, book advertising, author marketing, book sales, book promotion services, indie book marketing 122 full false James Blatch - The Self Publishing Formula: How a Former BBC Reporter Built an Indie Empire James Blatch - The Self Publishing Formula: How a Former BBC Reporter Built an Indie Empire James Blatch is a former BBC Defence Reporter and BBFC Film Examiner who has successfully transitioned from journalism to becoming a bestselling author of military aviation thrillers. His extensive reporting career included high-profile assignments aboard HMS Invincible during Operation Desert Fox, coverage from Kuwait's Ali Al Salem allied air base, Arctic Circle reporting, and frontline coverage of the UK air offensive during the Kosovo Conflict in 1999. This unique background provides authentic military expertise that infuses his fiction with genuine realism. As co-founder of the Self Publishing Formula and organizer of the prestigious Self Publishing Show Live conference, James has become a leading voice in the independent publishing community, helping thousands of authors navigate their publishing journeys.


In this episode:

  • The dramatic career pivot from BBC war correspondent to military thriller novelist
  • How real-world defense reporting experience creates authentically gripping fiction
  • The creative genesis behind his debut novel "Final Flight" and military aviation themes
  • Using NaNoWriMo as a powerful catalyst to overcome writing procrastination and finish manuscripts
  • The transformative value of working with professional book coaches for craft development
  • Discovering and articulating the deeper "why" that drives your writing passion
  • Proven plotting techniques and structural frameworks for compelling storytelling
  • Marketing strategies that actually work for self-published authors in competitive markets
  • International success stories: breaking into German translation markets and foreign sales
  • Behind-the-scenes insights from organizing the Self Publishing Show Live conference
  • Strategic networking approaches that build lasting author careers and opportunities
  • The realistic pros and cons of traditional versus self-publishing paths
  • Practical, actionable advice for aspiring authors taking their first steps into publishing


Resources mentioned:


Book recommendations:

  • "Save the Cat! Writes a Novel" by Jessica Brody
  • "On Writing" by Stephen King


Connect with James Blatch:


Connect with Teddy Smith:



Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> James Blatch is a former BBC Defence Reporter and BBFC Film Examiner who has successfully transitioned from journalism to becoming a bestselling author of military aviation thrillers. His extensive reporting career included high-profile assignments aboard HMS Invincible during Operation Desert Fox, coverage from Kuwait's Ali Al Salem allied air base, Arctic Circle reporting, and frontline coverage of the UK air offensive during the Kosovo Conflict in 1999. This unique background provides authentic military expertise that infuses his fiction with genuine realism. As co-founder of the Self Publishing Formula and organizer of the prestigious Self Publishing Show Live conference, James has become a leading voice in the independent publishing community, helping thousands of authors navigate their publishing journeys.


In this episode:

  • The dramatic career pivot from BBC war correspondent to military thriller novelist
  • How real-world defense reporting experience creates authentically gripping fiction
  • The creative genesis behind his debut novel "Final Flight" and military aviation themes
  • Using NaNoWriMo as a powerful catalyst to overcome writing procrastination and finish manuscripts
  • The transformative value of working with professional book coaches for craft development
  • Discovering and articulating the deeper "why" that drives your writing passion
  • Proven plotting techniques and structural frameworks for compelling storytelling
  • Marketing strategies that actually work for self-published authors in competitive markets
  • International success stories: breaking into German translation markets and foreign sales
  • Behind-the-scenes insights from organizing the Self Publishing Show Live conference
  • Strategic networking approaches that build lasting author careers and opportunities
  • The realistic pros and cons of traditional versus self-publishing paths
  • Practical, actionable advice for aspiring authors taking their first steps into publishing


Resources mentioned:


Book recommendations:

  • "Save the Cat! Writes a Novel" by Jessica Brody
  • "On Writing" by Stephen King


Connect with James Blatch:


Connect with Teddy Smith:



Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-17813912 Tue, 09 Sep 2025 04:00:00 -0400 3193 self publishing, military thriller, BBC reporter, career change, self publishing formula, indie author, book marketing, writing advice, author success, publishing conference 121 full false Victoria Gerkin - The Audiobook Empire: How Podium Entertainment Publishes 2,600 Books Annually Victoria Gerkin - The Audiobook Empire: How Podium Entertainment Publishes 2,600 Books Annually Victoria Gerkin is the Publisher at Podium Entertainment, a leading audiobook publishing company that specializes in transforming independent authors' works into professional audio productions. With over 22 years of experience in traditional publishing, including roles at Penguin Random House, Little Random, and A.A. Knopf, Victoria brings deep industry expertise to the rapidly evolving world of independent audiobook publishing. Her background spans subsidiary rights, publicity, and author services, including co-founding the Knopf Speakers Bureau. At Podium, she oversees the acquisition of audio rights and works closely with authors to bring their stories to life through high-quality audio productions, publishing over 2,600 audiobooks annually.


In this episode:

  • How Podium Entertainment revolutionizes audiobook publishing for indie authors
  • The business model: licensing vs. traditional audiobook production methods
  • What Podium looks for when evaluating manuscripts and author track records
  • Professional casting secrets and matching narrators to stories perfectly
  • The importance of cultural authenticity and accent considerations in audiobook production
  • Why quality matters more than speed when entering the audiobook market
  • Audiobook market dynamics: sales ratios compared to print and ebook formats
  • Essential preparation tips for authors considering audiobook adaptations
  • Success stories from long-term author partnerships and series development
  • The evolution from traditional publishing to independent audiobook success


Resources mentioned:


Book recommendations:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Victoria Gerkin is the Publisher at Podium Entertainment, a leading audiobook publishing company that specializes in transforming independent authors' works into professional audio productions. With over 22 years of experience in traditional publishing, including roles at Penguin Random House, Little Random, and A.A. Knopf, Victoria brings deep industry expertise to the rapidly evolving world of independent audiobook publishing. Her background spans subsidiary rights, publicity, and author services, including co-founding the Knopf Speakers Bureau. At Podium, she oversees the acquisition of audio rights and works closely with authors to bring their stories to life through high-quality audio productions, publishing over 2,600 audiobooks annually.


In this episode:

  • How Podium Entertainment revolutionizes audiobook publishing for indie authors
  • The business model: licensing vs. traditional audiobook production methods
  • What Podium looks for when evaluating manuscripts and author track records
  • Professional casting secrets and matching narrators to stories perfectly
  • The importance of cultural authenticity and accent considerations in audiobook production
  • Why quality matters more than speed when entering the audiobook market
  • Audiobook market dynamics: sales ratios compared to print and ebook formats
  • Essential preparation tips for authors considering audiobook adaptations
  • Success stories from long-term author partnerships and series development
  • The evolution from traditional publishing to independent audiobook success


Resources mentioned:


Book recommendations:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-17787686 Thu, 04 Sep 2025 05:00:00 -0400 2682 audiobook publishing, professional audiobook production, indie audiobook publisher, audiobook royalties, Podium Entertainment, audiobook narrator casting, audiobook production company, independent publishing, audio book rights, audiobook market 120 full false Dakota Krout - The LitRPG Method: How Gaming Logic Creates Bestselling Fantasy Fiction Dakota Krout - The LitRPG Method: How Gaming Logic Creates Bestselling Fantasy Fiction Dakota Krout is a pioneering LitRPG author and visionary founder of Mountaindale Press, one of the leading publishing houses specializing in LitRPG, GameLit, and cultivation fiction. With a unique background combining computer science expertise and military communications experience, Dakota brings systematic, logical thinking to both his world-building and his publishing empire. His methodical approach to creating intricate magic systems and character progression has made him a standout voice in the rapidly growing gaming-inspired fiction genre, while his publishing house has become a launching pad for numerous successful authors in these specialized niches.


In this episode:

  • Demystifying LitRPG and GameLit: What these explosive genres are and why they're dominating
  • The systematic approach to building believable magic systems and character progression mechanics
  • From author to publisher: The complete journey of founding and scaling Mountaindale Press
  • Inside publishing metrics: What success looks like and the standards authors must meet
  • Niche genre marketing strategies that build devoted readerbases in specialized communities
  • The power of community engagement in genre fiction and reader retention
  • Computer science principles applied to creative writing and world-building
  • Military precision meets creative storytelling: How systematic thinking enhances fiction
  • Building a publishing empire while maintaining quality and author relationships


Resources mentioned:


Book recommendations:

  • "How to Win Friends and Influence People" by Dale Carnegie: https://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034
  • "Outlive: The Science and Art of Longevity" by Peter Attia: https://www.amazon.com/Outlive-Longevity-Peter-Attia-MD/dp/0593236599
  • "Something, Anything, and Everything" series by Dakota Krout: https://www.amazon.com/Anything-Full-Murderhobo-Dakota-Krout/dp/163766074X


Connect with Dakota Krout:

  • Mountaindale Press website: https://www.mountaindalepress.store/
  • Dakota's Facebook page: https://www.facebook.com/DakotaKrout/
  • Mountaindale Press Facebook: https://www.facebook.com/MountaindalePress/
  • Discord community: Mountaindale Press server


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Dakota Krout is a pioneering LitRPG author and visionary founder of Mountaindale Press, one of the leading publishing houses specializing in LitRPG, GameLit, and cultivation fiction. With a unique background combining computer science expertise and military communications experience, Dakota brings systematic, logical thinking to both his world-building and his publishing empire. His methodical approach to creating intricate magic systems and character progression has made him a standout voice in the rapidly growing gaming-inspired fiction genre, while his publishing house has become a launching pad for numerous successful authors in these specialized niches.


In this episode:

  • Demystifying LitRPG and GameLit: What these explosive genres are and why they're dominating
  • The systematic approach to building believable magic systems and character progression mechanics
  • From author to publisher: The complete journey of founding and scaling Mountaindale Press
  • Inside publishing metrics: What success looks like and the standards authors must meet
  • Niche genre marketing strategies that build devoted readerbases in specialized communities
  • The power of community engagement in genre fiction and reader retention
  • Computer science principles applied to creative writing and world-building
  • Military precision meets creative storytelling: How systematic thinking enhances fiction
  • Building a publishing empire while maintaining quality and author relationships


Resources mentioned:


Book recommendations:

  • "How to Win Friends and Influence People" by Dale Carnegie: https://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034
  • "Outlive: The Science and Art of Longevity" by Peter Attia: https://www.amazon.com/Outlive-Longevity-Peter-Attia-MD/dp/0593236599
  • "Something, Anything, and Everything" series by Dakota Krout: https://www.amazon.com/Anything-Full-Murderhobo-Dakota-Krout/dp/163766074X


Connect with Dakota Krout:

  • Mountaindale Press website: https://www.mountaindalepress.store/
  • Dakota's Facebook page: https://www.facebook.com/DakotaKrout/
  • Mountaindale Press Facebook: https://www.facebook.com/MountaindalePress/
  • Discord community: Mountaindale Press server


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-17771518 Tue, 02 Sep 2025 03:00:00 -0400 2918 LitRPG author, GameLit publishing, fantasy writing, system-based writing, magic systems, book marketing, author success, publishing house, indie publishing, fantasy genres, writing community, author networking, book series, systematic writing, computer sc 119 full false Shelby Leigh - TikTok Marketing Meets #BookTok: A Viral Success Formula Shelby Leigh - TikTok Marketing Meets #BookTok: A Viral Success Formula Shelby Leigh is a breakthrough mental health poetry author who has masterfully leveraged social media to transform her writing career from self-published obscurity to traditional publishing success. With over 103,000 Instagram followers and viral TikTok content that reaches millions, Shelby has become a case study in how modern authors can use digital platforms to build authentic connections with readers and drive real book sales. Her poetry focuses on mental health, healing, and personal growth, resonating with a generation seeking authentic voices in literature. Through her brand "Marketing by Shelby," she now helps other authors replicate her social media success.


In this episode:

  • From zero followers to 103K: Shelby's complete social media growth strategy
  • How mental health poetry found its massive audience through authentic storytelling
  • TikTok marketing secrets that create viral BookTok content and drive sales
  • Content creation systems that maintain consistency across multiple platforms
  • The psychology behind converting social media views into actual book purchases
  • Analytics and metrics that matter: tracking what really drives book sales
  • Transitioning from self-publishing to traditional deals using social proof
  • Building a personal brand that attracts both readers and publishers
  • The intersection of vulnerability, poetry, and profitable content creation


Resources mentioned:

  • Marketing by Shelby - Shelby's author marketing consultancy: https://www.marketingbyshelby.com/
  • TikTok Solutions Program - Social media marketing course: https://www.marketingbyshelby.com/marketing-offers
  • BookTok community - Poetry and book discovery platform: https://www.tiktok.com/tag/booktok
  • Instagram Marketing by Shelby - Visual content strategies: https://www.instagram.com/marketingbyshelby/
  • YouTube Channel - Extended marketing tutorials: http://youtube.com/@marketingbyshelby


Book Recommendations for Poetry:

  • "I Look to the Mourning Sky" by Liz Newman
  • Works by Tristan Mateo - Contemporary poetry
  • Nikita Gill - Instagram poetry sensation: https://www.instagram.com/nikita_gill/?hl=en


Traditional Poetry Influences:

  • Emily Dickinson
  • Rupi Kaur - Modern poetry pioneer: https://rupikaur.com/
  • Atticus Poetry - https://www.atticuspoetry.com/


Modern Poetry Recommendations:

  • "Luster" by Raven Leilani
  • "From Sand to Stars" by Shelby Leigh
  • Amanda Lovelace - Instagram poetry


Connect with Shelby Leigh:


Connect with Teddy Smith:




Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Shelby Leigh is a breakthrough mental health poetry author who has masterfully leveraged social media to transform her writing career from self-published obscurity to traditional publishing success. With over 103,000 Instagram followers and viral TikTok content that reaches millions, Shelby has become a case study in how modern authors can use digital platforms to build authentic connections with readers and drive real book sales. Her poetry focuses on mental health, healing, and personal growth, resonating with a generation seeking authentic voices in literature. Through her brand "Marketing by Shelby," she now helps other authors replicate her social media success.


In this episode:

  • From zero followers to 103K: Shelby's complete social media growth strategy
  • How mental health poetry found its massive audience through authentic storytelling
  • TikTok marketing secrets that create viral BookTok content and drive sales
  • Content creation systems that maintain consistency across multiple platforms
  • The psychology behind converting social media views into actual book purchases
  • Analytics and metrics that matter: tracking what really drives book sales
  • Transitioning from self-publishing to traditional deals using social proof
  • Building a personal brand that attracts both readers and publishers
  • The intersection of vulnerability, poetry, and profitable content creation


Resources mentioned:

  • Marketing by Shelby - Shelby's author marketing consultancy: https://www.marketingbyshelby.com/
  • TikTok Solutions Program - Social media marketing course: https://www.marketingbyshelby.com/marketing-offers
  • BookTok community - Poetry and book discovery platform: https://www.tiktok.com/tag/booktok
  • Instagram Marketing by Shelby - Visual content strategies: https://www.instagram.com/marketingbyshelby/
  • YouTube Channel - Extended marketing tutorials: http://youtube.com/@marketingbyshelby


Book Recommendations for Poetry:

  • "I Look to the Mourning Sky" by Liz Newman
  • Works by Tristan Mateo - Contemporary poetry
  • Nikita Gill - Instagram poetry sensation: https://www.instagram.com/nikita_gill/?hl=en


Traditional Poetry Influences:

  • Emily Dickinson
  • Rupi Kaur - Modern poetry pioneer: https://rupikaur.com/
  • Atticus Poetry - https://www.atticuspoetry.com/


Modern Poetry Recommendations:

  • "Luster" by Raven Leilani
  • "From Sand to Stars" by Shelby Leigh
  • Amanda Lovelace - Instagram poetry


Connect with Shelby Leigh:


Connect with Teddy Smith:




Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-17747498 Thu, 28 Aug 2025 03:00:00 -0400 2164 social media marketing, BookTok, poetry marketing, Instagram marketing, TikTok for authors, author platform, book marketing, social media for authors, mental health poetry, viral content 118 full false Stuart Grant - How to Build an Author Site That Actually Sells Books Stuart Grant - How to Build an Author Site That Actually Sells Books Stuart Grant is the founder of Digital Authors Toolkit, a specialized digital agency that has revolutionized how authors establish their online presence. With over a decade of deep experience in the publishing industry and more than 300 author websites in his portfolio, Stuart has become the go-to expert for writers who want to transform their digital footprint into a powerful marketing tool. His unique approach seamlessly blends technical web development expertise with an intimate understanding of author needs and reader behavior, creating websites that don't just look professional—they convert visitors into loyal fans and customers.


In this episode:

  • Why every author needs a professional website and the essential elements that drive results
  • Smart website design strategies using your book covers as visual inspiration
  • SEO optimization secrets that get your author site discovered by readers
  • Proven email list building techniques that turn website visitors into devoted fans
  • Traffic generation strategies that bring the right readers to your digital doorstep
  • The most common (and costly) website mistakes authors make and how to avoid them
  • Technical tools and platforms that simplify author website management
  • How to create a website that works as hard as you do to sell your books
  • Reader psychology: designing websites that convert browsers into buyers

Resources mentioned:

  • Wix - https://www.wix.com/
  • Book Vault - https://bookvault.app/
  • Lulu - https://www.lulu.com/
  • Book Funnel - https://bookfunnel.com/
  • Digital Authors Toolkit - https://www.digitalauthorstoolkit.com/


Book recommendations:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Stuart Grant is the founder of Digital Authors Toolkit, a specialized digital agency that has revolutionized how authors establish their online presence. With over a decade of deep experience in the publishing industry and more than 300 author websites in his portfolio, Stuart has become the go-to expert for writers who want to transform their digital footprint into a powerful marketing tool. His unique approach seamlessly blends technical web development expertise with an intimate understanding of author needs and reader behavior, creating websites that don't just look professional—they convert visitors into loyal fans and customers.


In this episode:

  • Why every author needs a professional website and the essential elements that drive results
  • Smart website design strategies using your book covers as visual inspiration
  • SEO optimization secrets that get your author site discovered by readers
  • Proven email list building techniques that turn website visitors into devoted fans
  • Traffic generation strategies that bring the right readers to your digital doorstep
  • The most common (and costly) website mistakes authors make and how to avoid them
  • Technical tools and platforms that simplify author website management
  • How to create a website that works as hard as you do to sell your books
  • Reader psychology: designing websites that convert browsers into buyers

Resources mentioned:

  • Wix - https://www.wix.com/
  • Book Vault - https://bookvault.app/
  • Lulu - https://www.lulu.com/
  • Book Funnel - https://bookfunnel.com/
  • Digital Authors Toolkit - https://www.digitalauthorstoolkit.com/


Book recommendations:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-17734640 Tue, 26 Aug 2025 03:00:00 -0400 2745 author website, website design, author marketing, digital marketing for authors, author platform, website builder, SEO for authors, email marketing, online presence, author branding 117 full false Kevin J. Anderson - 24 Million Books Sold: The Bestseller's Guide to Traditional and Indie Success Kevin J. Anderson - 24 Million Books Sold: The Bestseller's Guide to Traditional and Indie Success Kevin J. Anderson is a New York Times bestselling author and literary powerhouse with over 24 million books in print worldwide. Best known for his groundbreaking work expanding the Dune universe alongside Brian Herbert and his extensive contributions to the Star Wars expanded universe with 54 novels, comics, and young adult series, Kevin has helped shape two of science fiction's most beloved franchises. His unique career spans both traditional publishing giants and innovative indie approaches, making him one of the most versatile and successful authors in the industry today.

In this episode:

  • Behind-the-scenes secrets of writing in legendary universes like Dune and Star Wars
  • The strategic transition from traditional publishing to indie freedom and control
  • Leveraging Kickstarter and Patreon to build direct fan relationships and fund passion projects
  • Insider insights into Hollywood: the film and TV adaptation process revealed
  • How dictation technology can dramatically boost your writing productivity
  • The networking strategies that build lasting industry connections and opportunities
  • Platform-building advice for new authors entering today's competitive landscape
  • Balancing franchise work with original creative projects
  • The evolution of publishing and what authors need to succeed now


Resources mentioned:


Book recommendations:


Connect with Kevin J. Anderson:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Kevin J. Anderson is a New York Times bestselling author and literary powerhouse with over 24 million books in print worldwide. Best known for his groundbreaking work expanding the Dune universe alongside Brian Herbert and his extensive contributions to the Star Wars expanded universe with 54 novels, comics, and young adult series, Kevin has helped shape two of science fiction's most beloved franchises. His unique career spans both traditional publishing giants and innovative indie approaches, making him one of the most versatile and successful authors in the industry today.

In this episode:

  • Behind-the-scenes secrets of writing in legendary universes like Dune and Star Wars
  • The strategic transition from traditional publishing to indie freedom and control
  • Leveraging Kickstarter and Patreon to build direct fan relationships and fund passion projects
  • Insider insights into Hollywood: the film and TV adaptation process revealed
  • How dictation technology can dramatically boost your writing productivity
  • The networking strategies that build lasting industry connections and opportunities
  • Platform-building advice for new authors entering today's competitive landscape
  • Balancing franchise work with original creative projects
  • The evolution of publishing and what authors need to succeed now


Resources mentioned:


Book recommendations:


Connect with Kevin J. Anderson:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Teddy Smith Buzzsprout-17708437 Thu, 21 Aug 2025 03:00:00 -0400 3252 116 full false Craig Martelle - The 20 Books to 50K Method Craig Martelle - The 20 Books to 50K Method Craig Martelle is a powerhouse in the indie publishing world with nearly 200 published works, including over 110 full-length novels. A retired Marine and former lawyer turned bestselling author, Craig is the visionary founder of the 20 Books to 50K community—one of the largest and most supportive author networks in the world. His journey from military service to literary success has made him a sought-after mentor and speaker in the indie author community.


In this episode:

  • From Marine Corps to literary empire: Craig's incredible transformation story
  • The productivity secrets behind writing and publishing multiple books annually
  • Strategic book pricing that maximizes sales and reader acquisition
  • Breaking into international markets with German translations and global reach
  • How author conferences evolved and why they're crucial for indie success
  • Building and nurturing thriving online author communities (20 Books to 50K insights)
  • Mastering the balance between fiction series and non-fiction projects
  • The mindset shifts that separate successful authors from struggling writers
  • Real-world strategies for sustained long-term author careers


Resources mentioned:


Books Mentioned:


Connect with Craig Martelle:



Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Craig Martelle is a powerhouse in the indie publishing world with nearly 200 published works, including over 110 full-length novels. A retired Marine and former lawyer turned bestselling author, Craig is the visionary founder of the 20 Books to 50K community—one of the largest and most supportive author networks in the world. His journey from military service to literary success has made him a sought-after mentor and speaker in the indie author community.


In this episode:

  • From Marine Corps to literary empire: Craig's incredible transformation story
  • The productivity secrets behind writing and publishing multiple books annually
  • Strategic book pricing that maximizes sales and reader acquisition
  • Breaking into international markets with German translations and global reach
  • How author conferences evolved and why they're crucial for indie success
  • Building and nurturing thriving online author communities (20 Books to 50K insights)
  • Mastering the balance between fiction series and non-fiction projects
  • The mindset shifts that separate successful authors from struggling writers
  • Real-world strategies for sustained long-term author careers


Resources mentioned:


Books Mentioned:


Connect with Craig Martelle:



Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-17695641 Tue, 19 Aug 2025 01:00:00 -0400 2947 prolific author, indie author, self-publishing, book writing tips, author productivity, writing multiple books, bestselling author, author mindset, book sales strategies, indie publishing 115 full false Isabelle Knight - The PR Secrets That Made JK Rowling Famous (And How You Can Use Them) Isabelle Knight - The PR Secrets That Made JK Rowling Famous (And How You Can Use Them) Isabelle Knight is a celebrity publicist turned author branding expert who has worked with literary icons including JK Rowling and major organizations like the BBC. As founder of Build Your Author Brand, she brings insider knowledge from the world of high-profile publicity to help everyday authors develop powerful personal brands, connect with their ideal readers, and dramatically increase book sales. Her unique background bridges traditional PR with modern digital marketing strategies.


In this episode:

  • The celebrity publicist's approach to author branding that actually works
  • How to identify and magnetize your ideal readers (not just any readers)
  • Traditional PR vs. digital marketing: when to use each strategy
  • The newsletter and social media tactics that build genuine fan bases
  • How to pitch yourself like the pros (without feeling salesy)
  • Strategic partnerships that amplify your book launches
  • Real case studies from successful author branding campaigns
  • The consistency secrets that separate amateur from professional authors
  •  Why most author marketing fails and how to avoid common pitfalls


Resources mentioned:

  • Build Your Author Brand course
  • Facebook groups for author networking
  • Newsletter platforms for reader engagement
  • Bookshop partnerships for book launches


Book recommendations:


Connect with Isabelle Knight:


Connect with Teddy Smith:




Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Isabelle Knight is a celebrity publicist turned author branding expert who has worked with literary icons including JK Rowling and major organizations like the BBC. As founder of Build Your Author Brand, she brings insider knowledge from the world of high-profile publicity to help everyday authors develop powerful personal brands, connect with their ideal readers, and dramatically increase book sales. Her unique background bridges traditional PR with modern digital marketing strategies.


In this episode:

  • The celebrity publicist's approach to author branding that actually works
  • How to identify and magnetize your ideal readers (not just any readers)
  • Traditional PR vs. digital marketing: when to use each strategy
  • The newsletter and social media tactics that build genuine fan bases
  • How to pitch yourself like the pros (without feeling salesy)
  • Strategic partnerships that amplify your book launches
  • Real case studies from successful author branding campaigns
  • The consistency secrets that separate amateur from professional authors
  •  Why most author marketing fails and how to avoid common pitfalls


Resources mentioned:

  • Build Your Author Brand course
  • Facebook groups for author networking
  • Newsletter platforms for reader engagement
  • Bookshop partnerships for book launches


Book recommendations:


Connect with Isabelle Knight:


Connect with Teddy Smith:




Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://teddyagsmith.com/podcast/isabelle-knight-pr-secrets-building-your-author-brand/ Teddy Smith Buzzsprout-17670015 Thu, 14 Aug 2025 06:00:00 -0400 2753 author branding, book marketing, author publicity, book promotion, author platform, book sales, author marketing, publishing marketing, book PR, author business 114 full false Dave Chesson - How to Beat Amazon's Algorithm with Strategic Keywords Dave Chesson - How to Beat Amazon's Algorithm with Strategic Keywords Dave Chesson is the founder of Kindlepreneur and creator of Publisher Rocket, one of the most trusted keyword research tools in the publishing industry. With years of experience helping authors crack Amazon's discovery algorithm, Dave has become the go-to expert for book marketing and keyword optimization. His platform Kindlepreneur has helped thousands of authors increase their book visibility and sales on Amazon.


In this episode:
* How Dave built Publisher Rocket into the industry's leading keyword tool
* Decoding Amazon's algorithm: What really drives book discovery
* Maximizing your 7 KDP keyword boxes for better rankings
* Fiction vs. nonfiction keyword strategies that actually work
* Using reverse ASIN research to spy on competitors
* Finding profitable niches with low competition
* Common keyword mistakes that hurt your book's visibility


Resources mentioned:


Book recommendations:


Connect with Dave Chesson:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Dave Chesson is the founder of Kindlepreneur and creator of Publisher Rocket, one of the most trusted keyword research tools in the publishing industry. With years of experience helping authors crack Amazon's discovery algorithm, Dave has become the go-to expert for book marketing and keyword optimization. His platform Kindlepreneur has helped thousands of authors increase their book visibility and sales on Amazon.


In this episode:
* How Dave built Publisher Rocket into the industry's leading keyword tool
* Decoding Amazon's algorithm: What really drives book discovery
* Maximizing your 7 KDP keyword boxes for better rankings
* Fiction vs. nonfiction keyword strategies that actually work
* Using reverse ASIN research to spy on competitors
* Finding profitable niches with low competition
* Common keyword mistakes that hurt your book's visibility


Resources mentioned:


Book recommendations:


Connect with Dave Chesson:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://teddyagsmith.com/podcast/dave-chesson-cracking-the-amazon-keyword-code-with-the-kindlepreneur/ Teddy Smith Buzzsprout-17658039 Tue, 12 Aug 2025 07:00:00 -0400 2667 Amazon keywords, Publisher Rocket, book marketing tools, KDP optimization, self-publishing strategy, Amazon algorithm, book discovery, keyword research, author marketing, book visibility, Amazon search optimization, fiction keywords, nonfiction keywords, 113 full false Kathleen Sweeney - 300+ 3D Book Mockups: Why Visual Marketing Beats Text Every Time Kathleen Sweeney - 300+ 3D Book Mockups: Why Visual Marketing Beats Text Every Time Kathleen Sweeney is the COO of Book Brush, a comprehensive design platform specifically created for authors since 2018. Book Brush specializes in helping authors create professional marketing graphics, book covers, 3D book mockups, video trailers, and social media content without requiring design expertise. The platform offers over 300 3D book versions, hundreds of cover templates, and access to 4.4 million stock images and videos through Pixabay integration. Kathleen leads the company's mission to make book marketing accessible and stress-free for indie authors, providing tools that help authors create professional-looking promotional materials that align with genre expectations and build author branding across all social media platforms.


In this episode:

  • Why some indie books look like bestsellers and others don't
  • The importance of professional cover design for genre alignment
  • Book Brush's author-specific design platform and tools
  • Creating 3D book mockups from flat covers with simple clicks
  • Using templates and graphics designed specifically for different genres
  • Font pairing and color psychology for book marketing
  • Author branding strategies and maintaining consistent visual identity
  • Video creation tools including vertical format for mobile viewing
  • Trope graphics and their effectiveness in reaching target readers
  • Common cover design mistakes authors make
  • The process of creating covers and marketing materials
  • Hidden features and creative ways to use Book Brush tools
  • Getting started with Book Brush: tutorials, support, and community


Resources mentioned:

  • Book Brush
  • Pixabay


Connect with Kathleen Sweeney:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Kathleen Sweeney is the COO of Book Brush, a comprehensive design platform specifically created for authors since 2018. Book Brush specializes in helping authors create professional marketing graphics, book covers, 3D book mockups, video trailers, and social media content without requiring design expertise. The platform offers over 300 3D book versions, hundreds of cover templates, and access to 4.4 million stock images and videos through Pixabay integration. Kathleen leads the company's mission to make book marketing accessible and stress-free for indie authors, providing tools that help authors create professional-looking promotional materials that align with genre expectations and build author branding across all social media platforms.


In this episode:

  • Why some indie books look like bestsellers and others don't
  • The importance of professional cover design for genre alignment
  • Book Brush's author-specific design platform and tools
  • Creating 3D book mockups from flat covers with simple clicks
  • Using templates and graphics designed specifically for different genres
  • Font pairing and color psychology for book marketing
  • Author branding strategies and maintaining consistent visual identity
  • Video creation tools including vertical format for mobile viewing
  • Trope graphics and their effectiveness in reaching target readers
  • Common cover design mistakes authors make
  • The process of creating covers and marketing materials
  • Hidden features and creative ways to use Book Brush tools
  • Getting started with Book Brush: tutorials, support, and community


Resources mentioned:

  • Book Brush
  • Pixabay


Connect with Kathleen Sweeney:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-17583997 Tue, 29 Jul 2025 16:00:00 -0400 1456 Book cover design, Book Brush platform, 3D book mockups, author branding, book marketing graphics, indie book covers, social media graphics for authors, book trailer creatio KathleenSweeney, BookBrush, BookCoverDesign, AuthorBranding, BookMarketing, 3DBo 112 full false Dan Miller - Why AI Content Can't Be Copyrighted (And What Authors Need to Know) Dan Miller - Why AI Content Can't Be Copyrighted (And What Authors Need to Know) Dan Miller is the founder of The Copy Detectives, a specialized service that helps authors navigate copyright permissions and AI content disclosure requirements. With extensive experience in copyright law and clearance processes, Dan assists authors in understanding when they need permission to use quotes, images, and other content in their books. His expertise has become increasingly important as AI-generated content creates new challenges for copyright registration and protection. Dan works with authors to assess manuscripts for copyright issues, secure necessary permissions, and ensure compliance with both U.S. Copyright Office and Amazon KDP disclosure requirements for AI-generated content.

In this episode:

  • How AI content affects copyright ownership and registration
  • The new requirement for copyright certificates before filing lawsuits
  • Why authors need to register copyrights within 90 days of publication
  • The difference between copyrightable and non-copyrightable AI content
  • Amazon KDP's AI disclosure requirements and potential consequences
  • When quotes require permission versus fair use considerations
  • The five different U.S. copyright laws currently in effect
  • Public domain content and Creative Commons licensing
  • Why song lyrics and poetry quotes are particularly expensive
  • The importance of keeping detailed records of all source materials
  • International copyright considerations under the Berne Convention
  • How to work with copyright clearance services


Resources mentioned:


Connect with Dan Miller:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Dan Miller is the founder of The Copy Detectives, a specialized service that helps authors navigate copyright permissions and AI content disclosure requirements. With extensive experience in copyright law and clearance processes, Dan assists authors in understanding when they need permission to use quotes, images, and other content in their books. His expertise has become increasingly important as AI-generated content creates new challenges for copyright registration and protection. Dan works with authors to assess manuscripts for copyright issues, secure necessary permissions, and ensure compliance with both U.S. Copyright Office and Amazon KDP disclosure requirements for AI-generated content.

In this episode:

  • How AI content affects copyright ownership and registration
  • The new requirement for copyright certificates before filing lawsuits
  • Why authors need to register copyrights within 90 days of publication
  • The difference between copyrightable and non-copyrightable AI content
  • Amazon KDP's AI disclosure requirements and potential consequences
  • When quotes require permission versus fair use considerations
  • The five different U.S. copyright laws currently in effect
  • Public domain content and Creative Commons licensing
  • Why song lyrics and poetry quotes are particularly expensive
  • The importance of keeping detailed records of all source materials
  • International copyright considerations under the Berne Convention
  • How to work with copyright clearance services


Resources mentioned:


Connect with Dan Miller:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-17559001 Thu, 24 Jul 2025 14:00:00 -0400 2488 Copyright law for authors, AI content copyright, copyright permissions, fair use doctrine, copyright registration, Amazon KDP AI disclosure, book quote permissions, copyright clearance services 111 full false Kevin Tumlinson - How to Hire a $7.50/Hour Author VA That Actually Understands Your Author Business Kevin Tumlinson - How to Hire a $7.50/Hour Author VA That Actually Understands Your Author Business Kevin Tumlinson is a bestselling author and Chief Brand Officer for Author Anchor, a service that connects authors with trained virtual assistants from the Philippines. With extensive experience managing multiple business ventures while maintaining his writing career, Kevin understands the challenges authors face in balancing creative work with business operations. Author Anchor specializes in providing budget-friendly VAs at $7.50/hour who are specifically trained in author-related tasks including social media management, Facebook advertising, Amazon ads, graphic design, and platforms like BookBrush, Vellum, and Kickstarter. Kevin advocates for strategic delegation that increases revenue potential rather than just removing unwanted tasks from an author's plate.


In this episode:

  • Why authors need VAs and what tasks to delegate first
  • The Author Anchor model: $7.50/hour trained VAs from the Philippines
  • How to structure your first VA projects for maximum success
  • The importance of clear communication and process documentation
  • Marketing tasks VAs excel at: social media and Facebook advertising
  • Building trust and working relationships across time zones
  • When to hire additional VAs and scale your author business
  • The economics of VA hiring: only when it increases revenue potential
  • Ethical considerations and win-win economics of international hiring
  • Setting up systems, software access, and payment structures


Resources mentioned:


Book Recommendations:


Connect with Kevin Tumlinson:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Kevin Tumlinson is a bestselling author and Chief Brand Officer for Author Anchor, a service that connects authors with trained virtual assistants from the Philippines. With extensive experience managing multiple business ventures while maintaining his writing career, Kevin understands the challenges authors face in balancing creative work with business operations. Author Anchor specializes in providing budget-friendly VAs at $7.50/hour who are specifically trained in author-related tasks including social media management, Facebook advertising, Amazon ads, graphic design, and platforms like BookBrush, Vellum, and Kickstarter. Kevin advocates for strategic delegation that increases revenue potential rather than just removing unwanted tasks from an author's plate.


In this episode:

  • Why authors need VAs and what tasks to delegate first
  • The Author Anchor model: $7.50/hour trained VAs from the Philippines
  • How to structure your first VA projects for maximum success
  • The importance of clear communication and process documentation
  • Marketing tasks VAs excel at: social media and Facebook advertising
  • Building trust and working relationships across time zones
  • When to hire additional VAs and scale your author business
  • The economics of VA hiring: only when it increases revenue potential
  • Ethical considerations and win-win economics of international hiring
  • Setting up systems, software access, and payment structures


Resources mentioned:


Book Recommendations:


Connect with Kevin Tumlinson:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-17546043 Tue, 22 Jul 2025 11:00:00 -0400 2778 podcast guesting, author marketing, keynote speaking, TEDx talks, author branding, podcast pitching, media kit creation, author positioning, speech writing, public speaking for authors, virtual speaking engagements, author publicity, podcast booking strat 110 full false Matty Dalrymple - The Podcast Strategy That Builds Authors' Careers (Not Just Book Sales) Matty Dalrymple - The Podcast Strategy That Builds Authors' Careers (Not Just Book Sales) Matty Dalrymple is a bestselling author with two thriller series: the Ann Kinnear Suspense novels and the Lizzy Ballard thrillers. She's also the host of The Indy Author Podcast, which has been running since 2016 with nearly 270 episodes. As a writing consultant and speaker, Matty helps authors navigate both the craft and business sides of publishing. Her expertise in podcasting for authors stems from years of hosting her own show and appearing as a guest on numerous other podcasts, making her a valuable resource for authors looking to leverage audio content for platform building. 


In this episode: 

• Why authors should be podcast listeners before becoming podcast guests 

• The importance of having expertise beyond just your own book 

• How to research and identify the right podcasts for your genre 

• Creating personal connections with podcast hosts for better opportunities 

• Developing multiple conversation angles beyond "I wrote a book" 

• Using podcasts for networking and building long-term relationships 

• The difference between book tour podcasts and expertise-focused shows 

• Why social media matchmaking services can help beginners practice 

• Creating effective one-pagers and pitch materials for hosts 

• How podcast appearances can lead to speaking gigs and consulting opportunities 


Resources mentioned: 

• PodMatch for podcast guest/host connections 

• The Indy Author Podcast (Almost 300 now!) 

• BookFunnel for cross-promotion strategies 

• Author Nation conference for networking 


Book Recommendations: 

• Podcasting for Authors by Matty Dalrymple 

• The Podcast Guest Playbook by Matty Dalrymple & Mark Leslie Lefebvre


Connect with Matty Dalrymple: 

• Website: theindyauthor.com 

• Fiction website: mattydalrymple.com 

• The Indy Author Podcast 

• Fiction series: Rock, Paper, Scissors (Lizzy Ballard thrillers) 

• The Falcon and the Owl (Ann Kinnear suspense)


Connect with Teddy Smith:



Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Matty Dalrymple is a bestselling author with two thriller series: the Ann Kinnear Suspense novels and the Lizzy Ballard thrillers. She's also the host of The Indy Author Podcast, which has been running since 2016 with nearly 270 episodes. As a writing consultant and speaker, Matty helps authors navigate both the craft and business sides of publishing. Her expertise in podcasting for authors stems from years of hosting her own show and appearing as a guest on numerous other podcasts, making her a valuable resource for authors looking to leverage audio content for platform building. 


In this episode: 

• Why authors should be podcast listeners before becoming podcast guests 

• The importance of having expertise beyond just your own book 

• How to research and identify the right podcasts for your genre 

• Creating personal connections with podcast hosts for better opportunities 

• Developing multiple conversation angles beyond "I wrote a book" 

• Using podcasts for networking and building long-term relationships 

• The difference between book tour podcasts and expertise-focused shows 

• Why social media matchmaking services can help beginners practice 

• Creating effective one-pagers and pitch materials for hosts 

• How podcast appearances can lead to speaking gigs and consulting opportunities 


Resources mentioned: 

• PodMatch for podcast guest/host connections 

• The Indy Author Podcast (Almost 300 now!) 

• BookFunnel for cross-promotion strategies 

• Author Nation conference for networking 


Book Recommendations: 

• Podcasting for Authors by Matty Dalrymple 

• The Podcast Guest Playbook by Matty Dalrymple & Mark Leslie Lefebvre


Connect with Matty Dalrymple: 

• Website: theindyauthor.com 

• Fiction website: mattydalrymple.com 

• The Indy Author Podcast 

• Fiction series: Rock, Paper, Scissors (Lizzy Ballard thrillers) 

• The Falcon and the Owl (Ann Kinnear suspense)


Connect with Teddy Smith:



Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-17526773 Fri, 18 Jul 2025 12:00:00 -0400 2424 podcast guesting, author marketing, keynote speaking, TEDx talks, author branding, podcast pitching, media kit creation, author positioning, speech writing, public speaking for authors, virtual speaking engagements, author publicity, podcast booking strat 109 full false Hassan Osman - Why Your Book Should Be a Business Card on Steroids (Not a Money Maker) Hassan Osman - Why Your Book Should Be a Business Card on Steroids (Not a Money Maker) Hassan Osman is an Amazon bestselling author and the founder of Sidegig Hacks and Writer on the Side. While maintaining a demanding corporate career, Hassan has published over 20 books with 9 Amazon bestsellers reaching over 120,000 readers, plus 17 courses with 430,000+ unique students. His expertise lies in creating short, focused books (10,000-12,000 words) for busy managers and corporate leaders, covering soft skills and leadership development. Hassan advocates for treating books as "business cards on steroids" - tools that generate more revenue from opportunities they create than from direct sales. His systematic approach emphasizes the 80-20 principle, focusing on content repurposing across multiple platforms including Amazon, Udemy, and Gumroad.

In this episode:

  • Why books are "business cards on steroids" that open bigger opportunities
  • The four-circle method for choosing profitable book topics
  • Writing 10,000-word books that people actually finish reading
  • How promotion starts before the book is completed
  • Content repurposing strategies across books, courses, podcasts, and social media
  • Using popular highlights from Kindle to create Twitter content
  • Publishing under multiple pen names for different genres
  • Udemy course creation: turning $600 books into $35,000 courses
  • Gumroad strategies for packaging books with additional bonuses
  • Custom ChatGPT creation for writing in your own voice
  • The Four Week Write Your Book system and course
  • Building sustainable creator workflows while working full-time


Resources mentioned:


Book Recommendations:

  • Write Your Book on the Side by Hassan Osman (free): https://course.writerontheside.com/
  • Better Online Meetings by Hassan Osman: https://www.amazon.com/dp/B08FPB2Y6K?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl


Connect with Hassan Osman:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Hassan Osman is an Amazon bestselling author and the founder of Sidegig Hacks and Writer on the Side. While maintaining a demanding corporate career, Hassan has published over 20 books with 9 Amazon bestsellers reaching over 120,000 readers, plus 17 courses with 430,000+ unique students. His expertise lies in creating short, focused books (10,000-12,000 words) for busy managers and corporate leaders, covering soft skills and leadership development. Hassan advocates for treating books as "business cards on steroids" - tools that generate more revenue from opportunities they create than from direct sales. His systematic approach emphasizes the 80-20 principle, focusing on content repurposing across multiple platforms including Amazon, Udemy, and Gumroad.

In this episode:

  • Why books are "business cards on steroids" that open bigger opportunities
  • The four-circle method for choosing profitable book topics
  • Writing 10,000-word books that people actually finish reading
  • How promotion starts before the book is completed
  • Content repurposing strategies across books, courses, podcasts, and social media
  • Using popular highlights from Kindle to create Twitter content
  • Publishing under multiple pen names for different genres
  • Udemy course creation: turning $600 books into $35,000 courses
  • Gumroad strategies for packaging books with additional bonuses
  • Custom ChatGPT creation for writing in your own voice
  • The Four Week Write Your Book system and course
  • Building sustainable creator workflows while working full-time


Resources mentioned:


Book Recommendations:

  • Write Your Book on the Side by Hassan Osman (free): https://course.writerontheside.com/
  • Better Online Meetings by Hassan Osman: https://www.amazon.com/dp/B08FPB2Y6K?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl


Connect with Hassan Osman:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-17483543 Thu, 10 Jul 2025 09:00:00 -0400 2705 Side hustle writing, content repurposing strategy, short book writing, Amazon bestseller method, Udemy course creation, business card books, multi-platform publishing, creator economy 108 full false Michael La Ronn - How to Write 100+ Books While Working Full-Time (The Ultimate Productivity System) Michael La Ronn - How to Write 100+ Books While Working Full-Time (The Ultimate Productivity System) Michael La Ronn is a bestselling author who has published over 100 books while maintaining a full-time corporate job and family life. After a near-death experience in 2012, he transformed from aspiring writer to prolific author, developing systematic approaches to productivity that he shares in his non-fiction books and YouTube channel. Michael writes primarily science fiction and fantasy featuring bold underdogs, and has built a substantial following through his Author Level Up YouTube channel with nearly 50,000 subscribers. His expertise lies in time management, dictation techniques, and maintaining consistent writing output through innovative productivity methods including mobile writing, visualization techniques, and strategic project switching.

In this episode:

  • How a near-death experience in 2012 sparked his writing calling
  • Managing 100+ books while working full-time and raising a family
  • The three ways to manage time: add, edit, and delete
  • Writing on mobile devices using Scrivener and Microsoft Word
  • The power of switching between projects to avoid writer's block
  • Visualization techniques for solving story problems
  • Documentation-based outlining for pantsers who write by discovery
  • Dictation workflows using voice recorders and AI transcription
  • Using "Pikachu" as a dictation safe word for error correction
  • Capturing story ideas religiously for 15 years in digital notebooks
  • Building sustainable writing habits without burnout
  • The Author Level Up YouTube channel and writing app tutorials


Resources mentioned:

  • Scrivener app
  • Microsoft Word
  • Microsoft OneNote
  • Apple Notes
  • Evernote
  • ChatGPT and Claude
  • Grammarly
  • ProWritingAid
  • ProsWrite (AI transcription software)
  • Google Notebook
  • Microsoft Excel
  • Plotter


Book Recommendations:

  • Be A Writing Machine by Michael La Ronn: https://www.amazon.com/dp/1985174480?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl
  • Be A Writing Machine 2.0 by Michael La Ronn: https://www.amazon.com/dp/B0BMYYJ182?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl
  • How to Dictate a Book by Michael La Ronn: https://www.amazon.com/dp/B09HG55P5Q?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl


Connect with Michael La Ronn:


 Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Michael La Ronn is a bestselling author who has published over 100 books while maintaining a full-time corporate job and family life. After a near-death experience in 2012, he transformed from aspiring writer to prolific author, developing systematic approaches to productivity that he shares in his non-fiction books and YouTube channel. Michael writes primarily science fiction and fantasy featuring bold underdogs, and has built a substantial following through his Author Level Up YouTube channel with nearly 50,000 subscribers. His expertise lies in time management, dictation techniques, and maintaining consistent writing output through innovative productivity methods including mobile writing, visualization techniques, and strategic project switching.

In this episode:

  • How a near-death experience in 2012 sparked his writing calling
  • Managing 100+ books while working full-time and raising a family
  • The three ways to manage time: add, edit, and delete
  • Writing on mobile devices using Scrivener and Microsoft Word
  • The power of switching between projects to avoid writer's block
  • Visualization techniques for solving story problems
  • Documentation-based outlining for pantsers who write by discovery
  • Dictation workflows using voice recorders and AI transcription
  • Using "Pikachu" as a dictation safe word for error correction
  • Capturing story ideas religiously for 15 years in digital notebooks
  • Building sustainable writing habits without burnout
  • The Author Level Up YouTube channel and writing app tutorials


Resources mentioned:

  • Scrivener app
  • Microsoft Word
  • Microsoft OneNote
  • Apple Notes
  • Evernote
  • ChatGPT and Claude
  • Grammarly
  • ProWritingAid
  • ProsWrite (AI transcription software)
  • Google Notebook
  • Microsoft Excel
  • Plotter


Book Recommendations:

  • Be A Writing Machine by Michael La Ronn: https://www.amazon.com/dp/1985174480?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl
  • Be A Writing Machine 2.0 by Michael La Ronn: https://www.amazon.com/dp/B0BMYYJ182?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl
  • How to Dictate a Book by Michael La Ronn: https://www.amazon.com/dp/B09HG55P5Q?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl


Connect with Michael La Ronn:


 Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-17472432 Tue, 08 Jul 2025 15:00:00 -0400 2109 Book funnels, self-liquidating funnels, Facebook ads for books, book marketing strategy, order bump optimization, book funnel conversion rates, Meta advertising for authors, book lead generation, Smart Author Media, book sales funnel, author business buil 107 full false Chris Benetti - The Book Funnel System That Generated 10X ROI in 6 Months Chris Benetti - The Book Funnel System That Generated 10X ROI in 6 Months Chris Benetti is the founder of Smart Author Media and a book funnel marketing expert who has sold over 55,000 books for his clients. Specializing in self-liquidating book funnels and Facebook advertising, Chris helps authors turn their books into profitable lead generation tools that feed into higher-ticket offers and services. His agency focuses exclusively on the Meta suite (Facebook and Instagram) and has generated over $750,000 in revenue for clients while spending $250,000 on ads. Chris's systematic approach combines detailed funnel strategy, conversion rate optimization, and creative testing to help authors build sustainable book-based businesses rather than just selling individual books.

In this episode:

  • Understanding self-liquidating book funnels and how they pay for themselves
  • Why books rarely make profit on their own and need strategic backend offers
  • Building effective book sales pages with headlines, social proof, and bonuses
  • Order bump strategies that convert 40-50% of book buyers
  • Two-step order forms for lead capture and remarketing opportunities
  • Upsell sequences that solve problems created by the book content
  • Facebook advertising strategies focused on creative testing over targeting
  • The ASCET framework for systematic ad testing and optimization
  • Case study: Nigel Moore's 10X ROI with free book funnel strategy
  • Why books should serve business purposes, not just generate book sales
  • Conversion rate benchmarks and key metrics for funnel optimization
  • The importance of having backup offers and multiple ad creatives ready


Resources mentioned:


Book Recommendations:

  • Strategic business and systems books
  • System distillation books


Connect with Chris Benetti:


Connect with Teddy Smith:



Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Chris Benetti is the founder of Smart Author Media and a book funnel marketing expert who has sold over 55,000 books for his clients. Specializing in self-liquidating book funnels and Facebook advertising, Chris helps authors turn their books into profitable lead generation tools that feed into higher-ticket offers and services. His agency focuses exclusively on the Meta suite (Facebook and Instagram) and has generated over $750,000 in revenue for clients while spending $250,000 on ads. Chris's systematic approach combines detailed funnel strategy, conversion rate optimization, and creative testing to help authors build sustainable book-based businesses rather than just selling individual books.

In this episode:

  • Understanding self-liquidating book funnels and how they pay for themselves
  • Why books rarely make profit on their own and need strategic backend offers
  • Building effective book sales pages with headlines, social proof, and bonuses
  • Order bump strategies that convert 40-50% of book buyers
  • Two-step order forms for lead capture and remarketing opportunities
  • Upsell sequences that solve problems created by the book content
  • Facebook advertising strategies focused on creative testing over targeting
  • The ASCET framework for systematic ad testing and optimization
  • Case study: Nigel Moore's 10X ROI with free book funnel strategy
  • Why books should serve business purposes, not just generate book sales
  • Conversion rate benchmarks and key metrics for funnel optimization
  • The importance of having backup offers and multiple ad creatives ready


Resources mentioned:


Book Recommendations:

  • Strategic business and systems books
  • System distillation books


Connect with Chris Benetti:


Connect with Teddy Smith:



Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-17444236 Thu, 03 Jul 2025 10:00:00 -0400 2631 Book funnels, self-liquidating funnels, Facebook ads for books, book marketing strategy, order bump optimization, book funnel conversion rates, Meta advertising for authors, book lead generation, Smart Author Media, book sales funnel, author business buil 106 full false Michael Stockham - How to Write Legal Thrillers When You Actually Know the Law Michael Stockham - How to Write Legal Thrillers When You Actually Know the Law Michael Stockham is a trial attorney and bestselling author who has successfully built a self-publishing business around his legal thriller series. Starting with a creative writing background before becoming what he calls an "accidental lawyer," Michael brings authentic courtroom detail to his novels through his 25+ years of trial experience. His debut novel "Confessions of an Accidental Lawyer" has garnered over 3,500 reviews and multiple awards, leading to his Jake Fox legal thriller series. Michael approaches his writing career as a business venture, developing systematic processes for planning, writing, and marketing his books while maintaining his full-time legal practice. He's also actively pursuing media adaptation opportunities, pitching his nine-book series concept at film festivals.


In this episode:

  • How his background as a trial attorney informs his legal thriller writing
  • The journey from creative writing degrees to accidental lawyer to novelist
  • Building a systematic approach to writing with detailed chapter outlines
  • Using story structure principles from Save the Cat and Hero's Journey
  • The importance of authentic detail in courtroom and technical scenes
  • Marketing strategies including BookBub feature deals and award submissions
  • Working with book coach Aurora Winter for creative collaboration
  • Planning a nine-book series as three interconnected trilogies
  • Self-publishing through Whistling Pigs Press with freelance contractors
  • Pitching book-to-TV adaptations at the Banff World Media Festival
  • Building author business systems for long-term sustainability
  • Balancing full-time legal career with consistent writing schedule


Resources mentioned:

  • BookBub: https://www.bookbub.com/
  • Authors AI: https://authors.ai/
  • Save the Cat writing methodology: https://savethecat.com/
  • Story Grid: https://storygrid.com/
  • Amazon Kindle Direct Publishing: https://kdp.amazon.com/
  • Whistling Pigs Press: https://whistlepigpress.com/


Book Recommendations:

  • Save the Cat Writes a Novel: https://www.amazon.com/dp/0399579745?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl


Connect with Michael Stockham:

  • Publisher: https://whistlepigpress.com/
  • Series: Jake Fox legal thrillers: https://www.amazon.com/dp/B0CQQFZVJJ?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl
  • Standalone: Confessions of an Accidental Lawyer: https://www.amazon.com/dp/B0B5YDHHCC?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Michael Stockham is a trial attorney and bestselling author who has successfully built a self-publishing business around his legal thriller series. Starting with a creative writing background before becoming what he calls an "accidental lawyer," Michael brings authentic courtroom detail to his novels through his 25+ years of trial experience. His debut novel "Confessions of an Accidental Lawyer" has garnered over 3,500 reviews and multiple awards, leading to his Jake Fox legal thriller series. Michael approaches his writing career as a business venture, developing systematic processes for planning, writing, and marketing his books while maintaining his full-time legal practice. He's also actively pursuing media adaptation opportunities, pitching his nine-book series concept at film festivals.


In this episode:

  • How his background as a trial attorney informs his legal thriller writing
  • The journey from creative writing degrees to accidental lawyer to novelist
  • Building a systematic approach to writing with detailed chapter outlines
  • Using story structure principles from Save the Cat and Hero's Journey
  • The importance of authentic detail in courtroom and technical scenes
  • Marketing strategies including BookBub feature deals and award submissions
  • Working with book coach Aurora Winter for creative collaboration
  • Planning a nine-book series as three interconnected trilogies
  • Self-publishing through Whistling Pigs Press with freelance contractors
  • Pitching book-to-TV adaptations at the Banff World Media Festival
  • Building author business systems for long-term sustainability
  • Balancing full-time legal career with consistent writing schedule


Resources mentioned:

  • BookBub: https://www.bookbub.com/
  • Authors AI: https://authors.ai/
  • Save the Cat writing methodology: https://savethecat.com/
  • Story Grid: https://storygrid.com/
  • Amazon Kindle Direct Publishing: https://kdp.amazon.com/
  • Whistling Pigs Press: https://whistlepigpress.com/


Book Recommendations:

  • Save the Cat Writes a Novel: https://www.amazon.com/dp/0399579745?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl


Connect with Michael Stockham:

  • Publisher: https://whistlepigpress.com/
  • Series: Jake Fox legal thrillers: https://www.amazon.com/dp/B0CQQFZVJJ?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl
  • Standalone: Confessions of an Accidental Lawyer: https://www.amazon.com/dp/B0B5YDHHCC?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-17432539 Tue, 01 Jul 2025 14:00:00 -0400 2087 Legal thriller writing, trial lawyer author, book business systems, self-publishing strategy, series planning, author coaching benefits, systematic writing process, BookBub promotion, Save the Cat writing method, Hero's Journey structure, detailed book ou 105 full false Tony Lee - The "Write Backwards" Method That Creates Unputdownable Crime Thrillers Tony Lee - The "Write Backwards" Method That Creates Unputdownable Crime Thrillers Tony Lee is a New York Times bestselling author who has successfully reinvented himself multiple times throughout his career. Originally starting as a computer games reviewer at 16, he transitioned through street performing in Covent Garden, writing for Radio 4, newspapers, comics, film and TV, before the pandemic forced him to pivot into self-publishing. Writing under the pen name Jack Gatland, he has achieved remarkable success with his crime thriller series, generating over 277 million pages read on Kindle Unlimited. His unique background spans 30 years in traditional publishing before building a profitable self-publishing business that now outearns his entire previous career combined.

In this episode:

  • How the pandemic forced a complete career pivot from traditional to self-publishing
  • Why he chose Amazon exclusivity and Kindle Unlimited for maximum revenue
  • The psychology of removing buying obstacles and building reader loyalty
  • Creating reader magnets and building a newsletter army of passionate fans
  • His unique "writing backwards" process developed from comic book experience
  • Why aiming for 3-star books beats perfectionism paralysis
  • The 25-step checklist he uses for every book release
  • Building authentic relationships in Facebook groups and reader communities
  • How 70% of his income comes from Kindle Unlimited page reads
  • The transition from hired gun to publisher mindset
  • Why rapid release schedules work better than perfect manuscripts
  • Turning beta readers into weapons specialists and expert consultants


Resources mentioned:


Book Recommendations:

  • Jack Gatland crime thriller series (starting with "Letter from the Dead"): https://www.amazon.com/dp/B08N1SJ447?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl
  • The Lionheart Curse by Tony Lee: https://www.amazon.com/dp/B09P2HKFHZ?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl
  • Tom Marlowe spy series
  • Ellie Reckless spin-off novels


Connect with Tony Lee:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Tony Lee is a New York Times bestselling author who has successfully reinvented himself multiple times throughout his career. Originally starting as a computer games reviewer at 16, he transitioned through street performing in Covent Garden, writing for Radio 4, newspapers, comics, film and TV, before the pandemic forced him to pivot into self-publishing. Writing under the pen name Jack Gatland, he has achieved remarkable success with his crime thriller series, generating over 277 million pages read on Kindle Unlimited. His unique background spans 30 years in traditional publishing before building a profitable self-publishing business that now outearns his entire previous career combined.

In this episode:

  • How the pandemic forced a complete career pivot from traditional to self-publishing
  • Why he chose Amazon exclusivity and Kindle Unlimited for maximum revenue
  • The psychology of removing buying obstacles and building reader loyalty
  • Creating reader magnets and building a newsletter army of passionate fans
  • His unique "writing backwards" process developed from comic book experience
  • Why aiming for 3-star books beats perfectionism paralysis
  • The 25-step checklist he uses for every book release
  • Building authentic relationships in Facebook groups and reader communities
  • How 70% of his income comes from Kindle Unlimited page reads
  • The transition from hired gun to publisher mindset
  • Why rapid release schedules work better than perfect manuscripts
  • Turning beta readers into weapons specialists and expert consultants


Resources mentioned:


Book Recommendations:

  • Jack Gatland crime thriller series (starting with "Letter from the Dead"): https://www.amazon.com/dp/B08N1SJ447?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl
  • The Lionheart Curse by Tony Lee: https://www.amazon.com/dp/B09P2HKFHZ?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl
  • Tom Marlowe spy series
  • Ellie Reckless spin-off novels


Connect with Tony Lee:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-17405154 Thu, 26 Jun 2025 15:00:00 -0400 3627 Amazon exclusivity strategy, Kindle Unlimited income, crime thriller writing, self-publishing pivot, traditional to indie publishing, rapid release publishing, author platform building, pen name strategy, Writing backwards method, reader magnet creation, 104 full false William Gasner - Why Micro-Influencers Beat Celebrities for Book Marketing (And Cost 90% Less) William Gasner - Why Micro-Influencers Beat Celebrities for Book Marketing (And Cost 90% Less) William Gasner is the founder and CMO of Stack Influence, an influencer marketing platform that specializes in connecting brands with micro and nano-influencers. With extensive experience in e-commerce and digital marketing, William has helped thousands of brands scale their marketing efforts through authentic influencer partnerships. Stack Influence operates as a marketplace platform where vetted influencers can choose products they genuinely want to promote, creating more authentic and effective campaigns. His expertise in leveraging smaller creators for product seeding campaigns has helped numerous authors and publishers reach new audiences and boost their Amazon rankings through external traffic strategies.

In this episode:

  • Why micro and nano-influencers are more effective than celebrity influencers
  • The difference between mega, macro, micro, and nano-influencer categories
  • How authentic word-of-mouth marketing scales through smaller creators
  • Why books are perfect products for influencer marketing campaigns
  • Budget considerations for different influencer tiers and campaign sizes
  • Finding the right influencers through hashtag research and niche targeting
  • Creative content strategies including trending formats like "book face"
  • Tracking ROI beyond immediate sales: content, awareness, and algorithm benefits
  • How external traffic from influencers boosts Amazon algorithm rankings
  • The Stack Influence marketplace model and community approach
  • Case studies showing 3X to 15X ROI improvements
  • Starting strategies for authors with limited budgets


Resources mentioned:


Book Recommendations:


Connect with William Gasner:


Connect with Teddy Smith:



Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> William Gasner is the founder and CMO of Stack Influence, an influencer marketing platform that specializes in connecting brands with micro and nano-influencers. With extensive experience in e-commerce and digital marketing, William has helped thousands of brands scale their marketing efforts through authentic influencer partnerships. Stack Influence operates as a marketplace platform where vetted influencers can choose products they genuinely want to promote, creating more authentic and effective campaigns. His expertise in leveraging smaller creators for product seeding campaigns has helped numerous authors and publishers reach new audiences and boost their Amazon rankings through external traffic strategies.

In this episode:

  • Why micro and nano-influencers are more effective than celebrity influencers
  • The difference between mega, macro, micro, and nano-influencer categories
  • How authentic word-of-mouth marketing scales through smaller creators
  • Why books are perfect products for influencer marketing campaigns
  • Budget considerations for different influencer tiers and campaign sizes
  • Finding the right influencers through hashtag research and niche targeting
  • Creative content strategies including trending formats like "book face"
  • Tracking ROI beyond immediate sales: content, awareness, and algorithm benefits
  • How external traffic from influencers boosts Amazon algorithm rankings
  • The Stack Influence marketplace model and community approach
  • Case studies showing 3X to 15X ROI improvements
  • Starting strategies for authors with limited budgets


Resources mentioned:


Book Recommendations:


Connect with William Gasner:


Connect with Teddy Smith:



Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-17390123 Tue, 24 Jun 2025 10:00:00 -0400 2749 Influencer marketing for books, micro influencer campaigns, nano influencer strategy, book marketing budget, Amazon external traffic, author platform building, Stack Influence platform, book promotion strategies,Word of mouth marketing, social media book 103 full false Eddie Rice - Why Fiction Authors Are Missing Out on Podcast Goldmines Eddie Rice - Why Fiction Authors Are Missing Out on Podcast Goldmines Eddie Rice is the founder of Eloquent Mind and author of the bestselling book "Toast: Short Speeches, Big Impact." With a background in PR and public relations, Eddie specializes in helping authors transition from invisible to in-demand through strategic podcast appearances and speech writing. His "Your Book, Your Voice" approach focuses on helping authors leverage their written expertise into spoken word opportunities, whether through podcast guesting, keynote speeches, TEDx talks, or virtual speaking engagements. Eddie believes that appearing on 100 episodes of other people's podcasts is far more effective than starting your own podcast with 100 episodes.

In this episode:

  • Why podcast guesting is more effective than starting your own podcast
  • The importance of positioning and finding your unique angle
  • How to research and find the right podcasts for your niche
  • Creating a compelling 2-3 page media kit that gets results
  • Specific strategies for fiction authors to get podcast bookings
  • The ladder method: starting small and building up to bigger shows
  • Live case study with Teddy demonstrating the consultation process
  • Tools and platforms for podcast research and content repurposing
  • How to maximize each podcast appearance through promotion
  • Building long-term partnerships with podcast hosts


Resources mentioned:

  • ListenNotes.com (free podcast directory with listener scores)
  • Rephonic (premium podcast directory - $99/month with detailed analytics)
  • Headliner app (for creating audiograms from podcast clips)
  • Blaze.ai (automated content creation and scheduling)
  • ChatGPT (for repurposing podcast content into blogs and social posts)
  • Commit Action program (high-leverage task prioritization)
  • Trust Me, I'm Lying by Ryan Holiday (PR strategy book)


Book Recommendations:


Connect with Eddie Rice:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Eddie Rice is the founder of Eloquent Mind and author of the bestselling book "Toast: Short Speeches, Big Impact." With a background in PR and public relations, Eddie specializes in helping authors transition from invisible to in-demand through strategic podcast appearances and speech writing. His "Your Book, Your Voice" approach focuses on helping authors leverage their written expertise into spoken word opportunities, whether through podcast guesting, keynote speeches, TEDx talks, or virtual speaking engagements. Eddie believes that appearing on 100 episodes of other people's podcasts is far more effective than starting your own podcast with 100 episodes.

In this episode:

  • Why podcast guesting is more effective than starting your own podcast
  • The importance of positioning and finding your unique angle
  • How to research and find the right podcasts for your niche
  • Creating a compelling 2-3 page media kit that gets results
  • Specific strategies for fiction authors to get podcast bookings
  • The ladder method: starting small and building up to bigger shows
  • Live case study with Teddy demonstrating the consultation process
  • Tools and platforms for podcast research and content repurposing
  • How to maximize each podcast appearance through promotion
  • Building long-term partnerships with podcast hosts


Resources mentioned:

  • ListenNotes.com (free podcast directory with listener scores)
  • Rephonic (premium podcast directory - $99/month with detailed analytics)
  • Headliner app (for creating audiograms from podcast clips)
  • Blaze.ai (automated content creation and scheduling)
  • ChatGPT (for repurposing podcast content into blogs and social posts)
  • Commit Action program (high-leverage task prioritization)
  • Trust Me, I'm Lying by Ryan Holiday (PR strategy book)


Book Recommendations:


Connect with Eddie Rice:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-17363953 Thu, 19 Jun 2025 09:00:00 -0400 2490 podcast guesting, author marketing, keynote speaking, TEDx talks, author branding, podcast pitching, media kit creation, author positioning, speech writing, public speaking for authors, virtual speaking engagements, author publicity, podcast booking strat 102 full false O'Cyrus - How to Find Your Book's True Message (And Why It Matters More Than Genre) O'Cyrus - How to Find Your Book's True Message (And Why It Matters More Than Genre) O'Cyrus Ink is a multi-genre author and publisher who specializes in poetry, children's fiction, young adult horror, and middle grade horror. Currently serving in the military while building his publishing career, he founded O'Cyrus Ink Publishing to help authors, particularly teenagers and young adults, navigate the publishing world. His approach focuses on finding the core message behind every story and helping authors connect authentically with their target audience. He also hosts "The Authors Lounge" podcast, dedicated to educating younger generations of writers and creators.


In this episode:

  • Balancing military service with a growing publishing career
  • Why he chose not to wait 20 years to pursue his publishing dreams
  • Writing across multiple genres: poetry, children's books, and horror
  • The importance of having a specific message and target audience
  • How his first book "Sacred" taught him valuable marketing lessons
  • A powerful personal story behind his poetry about saving his son's life
  • Research strategies for different genres and demographics
  • Working with authors to develop authentic stories and illustrations
  • The book award submission process and how awards open doors
  • Building a publishing business focused on helping younger authors
  • Using social media algorithms to research your genre and audience


Resources mentioned:


Book Recommendations:


Connect with O'Cyrus Ink:


Connect with Teddy Smith:



Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> O'Cyrus Ink is a multi-genre author and publisher who specializes in poetry, children's fiction, young adult horror, and middle grade horror. Currently serving in the military while building his publishing career, he founded O'Cyrus Ink Publishing to help authors, particularly teenagers and young adults, navigate the publishing world. His approach focuses on finding the core message behind every story and helping authors connect authentically with their target audience. He also hosts "The Authors Lounge" podcast, dedicated to educating younger generations of writers and creators.


In this episode:

  • Balancing military service with a growing publishing career
  • Why he chose not to wait 20 years to pursue his publishing dreams
  • Writing across multiple genres: poetry, children's books, and horror
  • The importance of having a specific message and target audience
  • How his first book "Sacred" taught him valuable marketing lessons
  • A powerful personal story behind his poetry about saving his son's life
  • Research strategies for different genres and demographics
  • Working with authors to develop authentic stories and illustrations
  • The book award submission process and how awards open doors
  • Building a publishing business focused on helping younger authors
  • Using social media algorithms to research your genre and audience


Resources mentioned:


Book Recommendations:


Connect with O'Cyrus Ink:


Connect with Teddy Smith:



Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-17350749 Tue, 17 Jun 2025 06:00:00 -0400 2355 Multi-genre publishing, young adult authors, military author, book awards strategy, target audience research, children's book publishing, poetry publishing, author mentoring, Publishing for teenagers, book marketing mistakes, genre research methods, award 101 full false Julie Broad - The Fatal Mistake That Kills 90% of Book Launches Julie Broad - The Fatal Mistake That Kills 90% of Book Launches Julie Broad is the founder of Book Launches, a comprehensive service that helps nonfiction authors successfully launch their books to market. She's also the founder of the Future of Book Marketing Summit and creator of the Author Launch Kit software. With extensive experience in book marketing, Julie has helped hundreds of authors navigate the complex world of book launches and platform building, focusing specifically on nonfiction titles that serve as business development tools.


In this episode:

  • The biggest mistake authors make: thinking about marketing after the book is finished
  • Why marketing should start the minute you decide to write a book
  • The importance of identifying your specific reader before writing
  • Creating "the hook" - understanding the outcome of the outcome for your readers
  • Timeline for book launches: 6-9 months from draft to launch
  • Essential pre-launch activities: early reviewers, editorial reviews, podcast interviews
  • Using books as business tools rather than just focusing on book sales
  • Recent changes to Amazon's ranking system and bestseller flags
  • How AI and ChatGPT are changing book discovery and marketing
  • The evolution of content marketing and new distribution channels


Resources mentioned:


Book Recommendations:

  • Fever Pitch by Ben Wiener: https://www.amazon.com/dp/B0F72ZR4RS?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl
  • YouTube for Authors by Dale Roberts; https://www.youtube.com/c/SelfPublishingwithDale


Connect with Julie Broad:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Julie Broad is the founder of Book Launches, a comprehensive service that helps nonfiction authors successfully launch their books to market. She's also the founder of the Future of Book Marketing Summit and creator of the Author Launch Kit software. With extensive experience in book marketing, Julie has helped hundreds of authors navigate the complex world of book launches and platform building, focusing specifically on nonfiction titles that serve as business development tools.


In this episode:

  • The biggest mistake authors make: thinking about marketing after the book is finished
  • Why marketing should start the minute you decide to write a book
  • The importance of identifying your specific reader before writing
  • Creating "the hook" - understanding the outcome of the outcome for your readers
  • Timeline for book launches: 6-9 months from draft to launch
  • Essential pre-launch activities: early reviewers, editorial reviews, podcast interviews
  • Using books as business tools rather than just focusing on book sales
  • Recent changes to Amazon's ranking system and bestseller flags
  • How AI and ChatGPT are changing book discovery and marketing
  • The evolution of content marketing and new distribution channels


Resources mentioned:


Book Recommendations:

  • Fever Pitch by Ben Wiener: https://www.amazon.com/dp/B0F72ZR4RS?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl
  • YouTube for Authors by Dale Roberts; https://www.youtube.com/c/SelfPublishingwithDale


Connect with Julie Broad:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-17323941 Thu, 12 Jun 2025 05:00:00 -0400 1659 Book marketing strategies, book launch process, nonfiction book marketing, author platform building, book marketing software, Amazon book ranking, book marketing timeline, AI book marketing, ChatGPT book recommendations, Amazon bestseller algorithm, book 100 full false David P. Perlmutter - The Shameless Self-Promoter: Why Being Cheeky on Social Media Sells More Books Than Ads David P. Perlmutter - The Shameless Self-Promoter: Why Being Cheeky on Social Media Sells More Books Than Ads David P. Perlmutter is a bestselling author with 17 published books, including his breakthrough memoir "Wrong Place Wrong Time" which has garnered over 4,000 reviews and achieved bestseller status across multiple Amazon categories. What started as therapeutic blog writing in Portugal became a successful writing career when his editor friend recognized the potential in his raw, honest storytelling. David writes primarily in first person narrative, allowing readers to "walk the journey" with him through his true stories and crime thrillers. Beyond writing, he's actively working to adapt his "Right to Kill" crime thriller series for television, demonstrating the entrepreneurial spirit needed in today's publishing landscape. 


In this episode:

  • Journey from therapeutic blog writing in Portugal to bestselling author
  • The importance of writing in your authentic voice and style
  • How a traumatic experience in Spain became his breakthrough book
  • Building a social media following through genuine engagement and helping others
  • The reality of traditional publishing vs. self-publishing marketing
  • Transitioning from books to screenwriting and TV adaptation
  • Bold networking strategies that connect with celebrities and actors
  • The challenges of getting film/TV projects greenlit without major representation
  • Writing process: acting out scenes and reading dialogue aloud for authenticity


Resources mentioned:


Book Recommendations:

  • "Midnight Express": https://www.amazon.com/dp/0988981440?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl
  • "The Firm" by John Grisham: https://www.amazon.com/dp/0440245923?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl


Connect with David P. Perlmutter:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> David P. Perlmutter is a bestselling author with 17 published books, including his breakthrough memoir "Wrong Place Wrong Time" which has garnered over 4,000 reviews and achieved bestseller status across multiple Amazon categories. What started as therapeutic blog writing in Portugal became a successful writing career when his editor friend recognized the potential in his raw, honest storytelling. David writes primarily in first person narrative, allowing readers to "walk the journey" with him through his true stories and crime thrillers. Beyond writing, he's actively working to adapt his "Right to Kill" crime thriller series for television, demonstrating the entrepreneurial spirit needed in today's publishing landscape. 


In this episode:

  • Journey from therapeutic blog writing in Portugal to bestselling author
  • The importance of writing in your authentic voice and style
  • How a traumatic experience in Spain became his breakthrough book
  • Building a social media following through genuine engagement and helping others
  • The reality of traditional publishing vs. self-publishing marketing
  • Transitioning from books to screenwriting and TV adaptation
  • Bold networking strategies that connect with celebrities and actors
  • The challenges of getting film/TV projects greenlit without major representation
  • Writing process: acting out scenes and reading dialogue aloud for authenticity


Resources mentioned:


Book Recommendations:

  • "Midnight Express": https://www.amazon.com/dp/0988981440?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl
  • "The Firm" by John Grisham: https://www.amazon.com/dp/0440245923?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl


Connect with David P. Perlmutter:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-17311053 Tue, 10 Jun 2025 04:00:00 -0400 2363 bestselling author, self-publishing success, crime thriller series, book to screen adaptation, social media marketing for authors, Twitter marketing, author networking, dyslexic author, first person narrative, true crime memoir, screenplay writing, indepe 99 full false Robert A. Lane - Why You Should Narrate Your Own Audiobook (And How to Do It in 6 Weeks) Robert A. Lane - Why You Should Narrate Your Own Audiobook (And How to Do It in 6 Weeks) Robert A. Lane is an audiobook producer, coach, and author with over 30 years of experience in the entertainment industry, including 14 years at 20th Century Fox. After his entertainment career ended when Disney acquired Fox, Robert founded Robert Lane Coaching and created the "Your Book, Your Voice" program, which helps nonfiction authors narrate and produce their own audiobooks in just six weeks. With his extensive audio background starting in radio, Robert specializes in helping authors overcome their voice insecurities and create compelling audiobook narrations while handling all the technical editing and publishing aspects.


In this episode:

  • Robert's transition from 30+ years in entertainment to audiobook coaching
  • Why nonfiction authors should narrate their own audiobooks for authenticity
  • The "Your Book, Your Voice" six-week DIY audiobook program
  • Essential equipment needed for professional-quality home recording
  • Overcoming voice insecurities and building narration confidence
  • Recording process: timing, preparation, and best practices
  • Distribution strategies for ACX, Audible, Amazon, Apple, and other platforms
  • Common recording mistakes and how to avoid them
  • Step-by-step process from consultation to published audiobook
  • Audiobook launch strategies and marketing approaches


Resources mentioned:

  • Shure MV7 microphone (recommended equipment)
  • ACX (Audiobook Creation Exchange) for Audible/Amazon distribution
  • Authors Republic for wider distribution to 40+ platforms
  • Sound-accurate headphones for monitoring
  • Robert's "Your Book, Your Voice" coaching program: https://calendly.com/yourbookyourvoice/audiobook-onboarding


Book Recommendations:

  • "Purgatory to Paradise" by Malwish Syed: https://www.amazon.com/dp/B0BFTMJJK3?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl
  • "Lights Action You" by Robert A. Lane: https://www.amazon.com/dp/B0BGKX6BD2?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl


Connect with Robert A. Lane:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Robert A. Lane is an audiobook producer, coach, and author with over 30 years of experience in the entertainment industry, including 14 years at 20th Century Fox. After his entertainment career ended when Disney acquired Fox, Robert founded Robert Lane Coaching and created the "Your Book, Your Voice" program, which helps nonfiction authors narrate and produce their own audiobooks in just six weeks. With his extensive audio background starting in radio, Robert specializes in helping authors overcome their voice insecurities and create compelling audiobook narrations while handling all the technical editing and publishing aspects.


In this episode:

  • Robert's transition from 30+ years in entertainment to audiobook coaching
  • Why nonfiction authors should narrate their own audiobooks for authenticity
  • The "Your Book, Your Voice" six-week DIY audiobook program
  • Essential equipment needed for professional-quality home recording
  • Overcoming voice insecurities and building narration confidence
  • Recording process: timing, preparation, and best practices
  • Distribution strategies for ACX, Audible, Amazon, Apple, and other platforms
  • Common recording mistakes and how to avoid them
  • Step-by-step process from consultation to published audiobook
  • Audiobook launch strategies and marketing approaches


Resources mentioned:

  • Shure MV7 microphone (recommended equipment)
  • ACX (Audiobook Creation Exchange) for Audible/Amazon distribution
  • Authors Republic for wider distribution to 40+ platforms
  • Sound-accurate headphones for monitoring
  • Robert's "Your Book, Your Voice" coaching program: https://calendly.com/yourbookyourvoice/audiobook-onboarding


Book Recommendations:

  • "Purgatory to Paradise" by Malwish Syed: https://www.amazon.com/dp/B0BFTMJJK3?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl
  • "Lights Action You" by Robert A. Lane: https://www.amazon.com/dp/B0BGKX6BD2?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl


Connect with Robert A. Lane:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-17285701 Thu, 05 Jun 2025 06:00:00 -0400 1919 audiobook narration, DIY audiobooks, audiobook coaching, ACX publishing, Audible publishing, nonfiction audiobook, audiobook production, voice coaching, audiobook recording equipment, audiobook marketing, self-narrated audiobooks, audiobook launch strateg 98 full false Daniel Hurst - From Office Worker to 75+ Books: The Ultimate Author Success Blueprint Daniel Hurst - From Office Worker to 75+ Books: The Ultimate Author Success Blueprint Daniel Hurst is a bestselling author with over 75 published books, primarily in the psychological thriller genre. Known for his rapid writing pace and prolific output, Daniel successfully transitioned from a procurement officer to a full-time author within just a few years. His breakthrough book "Till Death Do Us Part" allowed him to quit his day job, and he later achieved UK number one bestseller status with "The Doctor's Wife" through his publisher Bookouture. As a hybrid author, Daniel balances both self-publishing and traditional publishing, consistently delivering psychological thrillers that keep readers hooked with unexpected twists and compelling characters.

In this episode:

  • Journey from childhood writing dreams to becoming a full-time author
  • Transitioning from office work as a procurement officer to writing
  • Writing process: from "pantsing" to structured outlining
  • Achieving rapid writing speeds of 5,000-10,000 words per day
  • The breakthrough success of "Till Death Do Us Part" that replaced his salary
  • Marketing strategies that worked: Facebook ads and consistent newsletters
  • Balancing self-publishing with traditional publishing as a hybrid author
  • Time management and discipline required to build a writing career
  • Common mistakes new authors make and how to avoid them
  • Building a consistent reader base through regular book releases


Resources mentioned:


Book Recommendations:

  • Before and Laughter by Jimmy Carr


Connect with Daniel Hurst:

  • Website: http://www.danielhurstbooks.com
  • Free book download and newsletter signup available on website
  • Latest book: "The Baby Swap" available on Amazon
  • Weekly newsletter every Sunday with book updates and personal life


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Daniel Hurst is a bestselling author with over 75 published books, primarily in the psychological thriller genre. Known for his rapid writing pace and prolific output, Daniel successfully transitioned from a procurement officer to a full-time author within just a few years. His breakthrough book "Till Death Do Us Part" allowed him to quit his day job, and he later achieved UK number one bestseller status with "The Doctor's Wife" through his publisher Bookouture. As a hybrid author, Daniel balances both self-publishing and traditional publishing, consistently delivering psychological thrillers that keep readers hooked with unexpected twists and compelling characters.

In this episode:

  • Journey from childhood writing dreams to becoming a full-time author
  • Transitioning from office work as a procurement officer to writing
  • Writing process: from "pantsing" to structured outlining
  • Achieving rapid writing speeds of 5,000-10,000 words per day
  • The breakthrough success of "Till Death Do Us Part" that replaced his salary
  • Marketing strategies that worked: Facebook ads and consistent newsletters
  • Balancing self-publishing with traditional publishing as a hybrid author
  • Time management and discipline required to build a writing career
  • Common mistakes new authors make and how to avoid them
  • Building a consistent reader base through regular book releases


Resources mentioned:


Book Recommendations:

  • Before and Laughter by Jimmy Carr


Connect with Daniel Hurst:

  • Website: http://www.danielhurstbooks.com
  • Free book download and newsletter signup available on website
  • Latest book: "The Baby Swap" available on Amazon
  • Weekly newsletter every Sunday with book updates and personal life


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-17249047 Thu, 29 May 2025 14:00:00 -0400 2407 psychological thriller author, bestselling author career, self-publishing success, traditional publishing, hybrid author, writing 10000 words per day, Facebook ads for authors, author marketing strategies, full-time author, writing discipline, book publis 97 full false Damon Courtney of BookFunnel - From Free Books to Lifetime Readers: Mastering the Author Book Funnel Damon Courtney of BookFunnel - From Free Books to Lifetime Readers: Mastering the Author Book Funnel Damon Courtney is the creator of BookFunnel, a platform that helps authors deliver digital books to readers and build marketing funnels. A former self-published fantasy author who published a trilogy in 2011, Damon created BookFunnel to solve the problem of easily delivering free books to readers' devices. What started as a simple solution for getting ebooks onto Kindles has evolved into a comprehensive platform that now delivers approximately 150,000 books per day and offers tools for author collaboration, group promotions, and building reader relationships.

In this episode:

  • What a book funnel is and how it differs from traditional marketing
  • The reader journey from discovery to becoming a superfan
  • How to create effective reader magnets and lead capture systems
  • Using group promotions to collaborate with other authors
  • Author swaps for cross-promotion opportunities
  • Different strategies for fiction vs. nonfiction funnels
  • The lifetime value of readers and how to calculate it
  • Creating bonus content to capture readers at the end of books
  • Why giving away multiple books can be more effective than one
  • Building organic vs. inorganic traffic through book funnels


Resources mentioned:


Connect with Damon Courtney:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Damon Courtney is the creator of BookFunnel, a platform that helps authors deliver digital books to readers and build marketing funnels. A former self-published fantasy author who published a trilogy in 2011, Damon created BookFunnel to solve the problem of easily delivering free books to readers' devices. What started as a simple solution for getting ebooks onto Kindles has evolved into a comprehensive platform that now delivers approximately 150,000 books per day and offers tools for author collaboration, group promotions, and building reader relationships.

In this episode:

  • What a book funnel is and how it differs from traditional marketing
  • The reader journey from discovery to becoming a superfan
  • How to create effective reader magnets and lead capture systems
  • Using group promotions to collaborate with other authors
  • Author swaps for cross-promotion opportunities
  • Different strategies for fiction vs. nonfiction funnels
  • The lifetime value of readers and how to calculate it
  • Creating bonus content to capture readers at the end of books
  • Why giving away multiple books can be more effective than one
  • Building organic vs. inorganic traffic through book funnels


Resources mentioned:


Connect with Damon Courtney:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-17235097 Tue, 27 May 2025 14:00:00 -0400 2636 Book Funnel Marketing, Reader Magnets, Author Marketing Funnels, BookFunnel Platform, Group Promotions, Author Swaps, Email List Building, Reader Journey, Superfan Strategy, Book Giveaways, Author Collaboration, Cross Promotion, Fiction Marketing, Nonfict 96 full false Nat Eliason - The Entrepreneur's Approach to Self-Publishing: Direct Sales, Premium Products, and Marketing Nat Eliason - The Entrepreneur's Approach to Self-Publishing: Direct Sales, Premium Products, and Marketing Nat Eliason is a writer, entrepreneur, and founder of multiple successful online businesses who is now pivoting to science fiction writing. After securing a $275,000 advance for his traditionally published non-fiction book "Crypto Confidential" with Penguin Random House, Nat has chosen to self-publish his debut science fiction novel "Husk." His entrepreneurial approach to book publishing includes a strong focus on professional production quality, direct sales through his own website, and leveraging his existing audience while building new channels specifically for his fiction work.

In this episode:

  • Nat's transition from traditional publishing to self-publishing
  • Creating a high-quality self-published book that doesn't look self-published
  • The importance of investing in professional cover design and formatting
  • Using Ingram Spark vs. Amazon KDP for print-on-demand
  • Leveraging an existing audience for a genre pivot
  • Building a marketing strategy focused on BookTube and Bookstagram
  • The value of preselling books through your own website
  • Nat's process for plotting and writing his novel in just four weeks
  • How Nat's background in philosophy informed his sci-fi worldbuilding
  • The challenge of keeping track of complex worldbuilding details
  • Strategies for launching without a fiction-specific audience


Resources mentioned:

  • Ingram Spark - For high-quality print-on-demand paperbacks and hardcovers
  • Shopify - For selling signed book copies directly to readers
  • Story Origin - Newsletter swap platform (mentioned by Teddy)
  • Book Funnel - Reader magnet platform (mentioned by Teddy)
  • Google Notebook LM - AI tool for organizing book details (mentioned by Teddy)


Book Recommendations:

  • "Husk" - Nat's sci-fi debut novel about digital immortality
  • "Neuromancer" by William Gibson - Classic cyberpunk that inspired Nat
  • "Dune" by Frank Herbert - Example of long-lasting fiction impact


Connect with Nat Eliason:

  • Website: nateliason.com
  • Substack: blog.nateliason.com
  • Book website: huskbook.com


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Nat Eliason is a writer, entrepreneur, and founder of multiple successful online businesses who is now pivoting to science fiction writing. After securing a $275,000 advance for his traditionally published non-fiction book "Crypto Confidential" with Penguin Random House, Nat has chosen to self-publish his debut science fiction novel "Husk." His entrepreneurial approach to book publishing includes a strong focus on professional production quality, direct sales through his own website, and leveraging his existing audience while building new channels specifically for his fiction work.

In this episode:

  • Nat's transition from traditional publishing to self-publishing
  • Creating a high-quality self-published book that doesn't look self-published
  • The importance of investing in professional cover design and formatting
  • Using Ingram Spark vs. Amazon KDP for print-on-demand
  • Leveraging an existing audience for a genre pivot
  • Building a marketing strategy focused on BookTube and Bookstagram
  • The value of preselling books through your own website
  • Nat's process for plotting and writing his novel in just four weeks
  • How Nat's background in philosophy informed his sci-fi worldbuilding
  • The challenge of keeping track of complex worldbuilding details
  • Strategies for launching without a fiction-specific audience


Resources mentioned:

  • Ingram Spark - For high-quality print-on-demand paperbacks and hardcovers
  • Shopify - For selling signed book copies directly to readers
  • Story Origin - Newsletter swap platform (mentioned by Teddy)
  • Book Funnel - Reader magnet platform (mentioned by Teddy)
  • Google Notebook LM - AI tool for organizing book details (mentioned by Teddy)


Book Recommendations:

  • "Husk" - Nat's sci-fi debut novel about digital immortality
  • "Neuromancer" by William Gibson - Classic cyberpunk that inspired Nat
  • "Dune" by Frank Herbert - Example of long-lasting fiction impact


Connect with Nat Eliason:

  • Website: nateliason.com
  • Substack: blog.nateliason.com
  • Book website: huskbook.com


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-17219885 Sat, 24 May 2025 13:00:00 -0400 3113 Self-Publishing Science Fiction, Publishing Business Strategy, Traditional vs Self-Publishing, Book Cover Design Investment, Ingram Spark vs KDP, Professional Book Production, Book Pre-Orders Strategy, Direct Book Sales, Fiction Author Platform Building, 95 full false Joanna Penn - Multiple Income Streams for Authors: Beyond Just Book Sales - The Creative Penn Joanna Penn - Multiple Income Streams for Authors: Beyond Just Book Sales - The Creative Penn Joanna Penn is an award-winning author, New York Times and USA Today bestseller, and host of The Creative Penn podcast. With experience spanning both fiction (under J.F. Penn) and non-fiction, Joanna has built a sustainable writing business over nearly two decades. After leaving her IT consultant career in 2011, she's created multiple income streams from her writing and writing-adjacent activities while publishing over 50 books. Her latest fiction release is "Death Valley," and she's currently working on the 4th edition of "Successful Self-Publishing."

In this episode:

  • Joanna's journey from IT consultant to full-time author
  • How her definition of success evolved over time
  • Multiple income streams for both fiction and non-fiction authors
  • Strategies for making a living with writing beyond just book sales
  • The importance of building an email list from day one
  • Her "50 books by 50" milestone and creating a body of work
  • Discovery writing vs. plotting approaches
  • Using AI tools to enhance creativity and productivity
  • The "great splintering" of indie publishing business models
  • Creating premium products like special editions for higher income


Resources mentioned:


Book Recommendations:

  • "Successful Self-Publishing" (4th Edition coming soon): https://www.amazon.com/dp/B0F66QLTL9?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl
  • "Death Valley" - Her latest thriller: https://jfpenn.com/deathvalley
  • "How to Write a Novel" : https://www.amazon.com/dp/1915425093?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl


Connect with Joanna Penn:

  • Fiction website: https://jfpenn.com/
  • Non-fiction website: https://www.thecreativepenn.com/
  • The Creative Penn Podcast: https://podcasts.apple.com/gb/podcast/the-creative-penn-podcast-for-writers/id309426367
  • Books and Travel Podcast: https://podcasts.apple.com/gb/podcast/books-and-travel/id1454367912


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Joanna Penn is an award-winning author, New York Times and USA Today bestseller, and host of The Creative Penn podcast. With experience spanning both fiction (under J.F. Penn) and non-fiction, Joanna has built a sustainable writing business over nearly two decades. After leaving her IT consultant career in 2011, she's created multiple income streams from her writing and writing-adjacent activities while publishing over 50 books. Her latest fiction release is "Death Valley," and she's currently working on the 4th edition of "Successful Self-Publishing."

In this episode:

  • Joanna's journey from IT consultant to full-time author
  • How her definition of success evolved over time
  • Multiple income streams for both fiction and non-fiction authors
  • Strategies for making a living with writing beyond just book sales
  • The importance of building an email list from day one
  • Her "50 books by 50" milestone and creating a body of work
  • Discovery writing vs. plotting approaches
  • Using AI tools to enhance creativity and productivity
  • The "great splintering" of indie publishing business models
  • Creating premium products like special editions for higher income


Resources mentioned:


Book Recommendations:

  • "Successful Self-Publishing" (4th Edition coming soon): https://www.amazon.com/dp/B0F66QLTL9?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl
  • "Death Valley" - Her latest thriller: https://jfpenn.com/deathvalley
  • "How to Write a Novel" : https://www.amazon.com/dp/1915425093?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl


Connect with Joanna Penn:

  • Fiction website: https://jfpenn.com/
  • Non-fiction website: https://www.thecreativepenn.com/
  • The Creative Penn Podcast: https://podcasts.apple.com/gb/podcast/the-creative-penn-podcast-for-writers/id309426367
  • Books and Travel Podcast: https://podcasts.apple.com/gb/podcast/books-and-travel/id1454367912


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-17211184 Thu, 22 May 2025 15:00:00 -0400 2930 Book Marketing Strategy, Backend Business Models, Author Speaking Career, Book Launch Process, Strategic Publishing, Turn Words Into Wealth, Self-Publishing ROI, Book as Lead Magnet, Premium Client Acquisition, 7-Figure Book Income, Aurora Winter, SamePag 94 full false Aurora Winter of SamePage Publishing - Turn Words Into Wealth: 7 Blueprints for Creating 7-Figure Income from Your Book Aurora Winter of SamePage Publishing - Turn Words Into Wealth: 7 Blueprints for Creating 7-Figure Income from Your Book Aurora Winter is the founder of SamePage Publishing and author of "Turn Words into Wealth." With a background as a film and television executive producer and award-winning screenwriter, Aurora now helps entrepreneurs, experts, and business leaders leverage books to grow their businesses. Her "Spoken Author Method" helps clients create high-quality books faster by speaking their content, which is then polished by her team. Aurora focuses on strategic book creation that can generate a 10X return on investment through backend products, speaking opportunities, and premium client acquisition.


In this episode:

  • Seven blueprints for creating seven-figure income from your book
  • Using short books as lead magnets to test market demand
  • Building a business beyond just book sales
  • Developing a speaking career through strategic book positioning
  • Creating premium client funnels through targeted books
  • Importance of proper book testing before publication
  • Effective book launch strategies for maximum impact
  • Tips for becoming more charismatic as a speaker
  • The importance of ongoing business improvement
  • Benefits of independent publishing vs. traditional publishing


Resources mentioned:


Book Recommendations:



Connect with Aurora Winter:


Connect with Teddy Smith:




Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Aurora Winter is the founder of SamePage Publishing and author of "Turn Words into Wealth." With a background as a film and television executive producer and award-winning screenwriter, Aurora now helps entrepreneurs, experts, and business leaders leverage books to grow their businesses. Her "Spoken Author Method" helps clients create high-quality books faster by speaking their content, which is then polished by her team. Aurora focuses on strategic book creation that can generate a 10X return on investment through backend products, speaking opportunities, and premium client acquisition.


In this episode:

  • Seven blueprints for creating seven-figure income from your book
  • Using short books as lead magnets to test market demand
  • Building a business beyond just book sales
  • Developing a speaking career through strategic book positioning
  • Creating premium client funnels through targeted books
  • Importance of proper book testing before publication
  • Effective book launch strategies for maximum impact
  • Tips for becoming more charismatic as a speaker
  • The importance of ongoing business improvement
  • Benefits of independent publishing vs. traditional publishing


Resources mentioned:


Book Recommendations:



Connect with Aurora Winter:


Connect with Teddy Smith:




Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-17171304 Thu, 15 May 2025 16:00:00 -0400 2360 Book Marketing Strategy, Backend Business Models, Author Speaking Career, Book Launch Process, Strategic Publishing, Turn Words Into Wealth, Self-Publishing ROI, Book as Lead Magnet, Premium Client Acquisition, 7-Figure Book Income, Aurora Winter, SamePag 93 full false Ready, Set, Launch: A Live Panel on Taking Your Book to the World with Craig Martelle, Dale L Roberts, Julie Broad and Alexa Bigwarfe Ready, Set, Launch: A Live Panel on Taking Your Book to the World with Craig Martelle, Dale L Roberts, Julie Broad and Alexa Bigwarfe I had the pleasure of hosting this special panel edition of The Publishing Performance Show, bringing together four brilliant publishing industry experts to discuss book launch strategies. The conversation covered everything from hard vs. soft launches to advertising strategies, review acquisition, and genre-specific approaches. 


Our incredible panel featured:

Craig Martelle - A publishing veteran with over 200 books published who runs some of the largest indie conferences in the world. Craig shared his unique approach of soft-launching a 10-book series in just 9 months, selling a quarter million dollars worth of books with minimal marketing.

Dale L. Roberts - YouTube expert and author who specializes in Amazon ads and book marketing strategies.

Alexa Bigwarfe - USA Today bestselling author and founder of Write. Publish. Sell, who offered insights into both children's books and romance marketing.

Julie Broad - Amazon bestselling author and founder of Book Launchers, who specializes in non-fiction book marketing.


In this panel:

  • Hard launches vs. soft launches and when to use each approach
  • Pre-order strategies and series launch considerations
  • Building and managing ARC (Advanced Reader Copy) teams
  • Generating book reviews without giving away free copies
  • Genre-specific launch strategies for fiction, non-fiction, and children's books
  • Amazon ads vs. Facebook ads for different book types
  • The importance of email lists over social media followers
  • Traditional vs. indie publishing distribution considerations
  • Common launch advice myths and misconceptions
  • Current and upcoming book projects from each panelist


Resources Mentioned:


Connect with our panelists:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> I had the pleasure of hosting this special panel edition of The Publishing Performance Show, bringing together four brilliant publishing industry experts to discuss book launch strategies. The conversation covered everything from hard vs. soft launches to advertising strategies, review acquisition, and genre-specific approaches. 


Our incredible panel featured:

Craig Martelle - A publishing veteran with over 200 books published who runs some of the largest indie conferences in the world. Craig shared his unique approach of soft-launching a 10-book series in just 9 months, selling a quarter million dollars worth of books with minimal marketing.

Dale L. Roberts - YouTube expert and author who specializes in Amazon ads and book marketing strategies.

Alexa Bigwarfe - USA Today bestselling author and founder of Write. Publish. Sell, who offered insights into both children's books and romance marketing.

Julie Broad - Amazon bestselling author and founder of Book Launchers, who specializes in non-fiction book marketing.


In this panel:

  • Hard launches vs. soft launches and when to use each approach
  • Pre-order strategies and series launch considerations
  • Building and managing ARC (Advanced Reader Copy) teams
  • Generating book reviews without giving away free copies
  • Genre-specific launch strategies for fiction, non-fiction, and children's books
  • Amazon ads vs. Facebook ads for different book types
  • The importance of email lists over social media followers
  • Traditional vs. indie publishing distribution considerations
  • Common launch advice myths and misconceptions
  • Current and upcoming book projects from each panelist


Resources Mentioned:


Connect with our panelists:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-17153431 Tue, 13 May 2025 14:00:00 -0400 4171 Book Launch Strategies, Hard Launch vs Soft Launch, Pre-order Strategy, ARC Team Management, Book Review Acquisition, Amazon Ads for Authors, Fiction Launch Strategy, Non-Fiction Book Marketing, Children's Book Distribution, Email Marketing for Authors, B 92 full false H.H. Rune - Sending Books Across America: The 25-Year Journey of an Interactive Literary Experiment H.H. Rune - Sending Books Across America: The 25-Year Journey of an Interactive Literary Experiment H.H. Rune is the author of the "Find Me" series, a unique "fiction-ish" or autofiction work that blends real-life experiences with fictional storytelling. After conceiving the idea at age 30 while a stay-at-home mom, H.H. spent 25 years developing this five-book series before finally committing to publication during the pandemic. The series follows a creative social experiment where the author writes five books containing personal memories about people from her life, then sends them to random individuals across the country in hopes that someone she wrote about will recognize themselves and return a book to her.


In this episode:

  • The concept of "autofiction" and blending real memories with fictional narrative
  • Creating multiple storylines - the author's journal entries, memories of people, and the books' travels
  • Character development across multiple locations and perspectives
  • Writing process over a 25-year period before final publication
  • The pandemic as a catalyst for finally completing the project
  • Interactive elements including trackable books with QR codes
  • Creating an interactive reader experience with sign-in pages at the back
  • Working with a publicist to refine marketing messaging
  • TikTok as a primary marketing platform for indie authors
  • Breaking conventional writing rules about perspective and format


Resources mentioned:

  • Find Me Book One: https://www.amazon.com/dp/B0CZCFG8R4?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl
  • Find Me Book Two: https://www.amazon.com/dp/B0DB8J1G3P?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl
  • Find Me Book Three (coming soon) : https://www.amazon.com/Find-Me-Book-Three-Different-ebook/dp/B0F73BK11T?ref_=ast_author_dp
  • Limited edition trackable versions with QR codes
  • Interactive map on author's website (coming soon)
  • Instagram page for the Find Me series: https://www.instagram.com/h.h.rune/
  • BookBub: https://www.bookbub.com/
  • Goodreads: https://www.goodreads.com/
  • Lauren Hathaway - https://www.linkedin.com/in/lauren-hathaway-39a3588


Book Recommendations:

  • "The Anti-Rule: Navigating the Lies about Fiction Writing" by Christian Francis: https://www.amazon.com/dp/1916582052?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl


Connect with H.H. Rune:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> H.H. Rune is the author of the "Find Me" series, a unique "fiction-ish" or autofiction work that blends real-life experiences with fictional storytelling. After conceiving the idea at age 30 while a stay-at-home mom, H.H. spent 25 years developing this five-book series before finally committing to publication during the pandemic. The series follows a creative social experiment where the author writes five books containing personal memories about people from her life, then sends them to random individuals across the country in hopes that someone she wrote about will recognize themselves and return a book to her.


In this episode:

  • The concept of "autofiction" and blending real memories with fictional narrative
  • Creating multiple storylines - the author's journal entries, memories of people, and the books' travels
  • Character development across multiple locations and perspectives
  • Writing process over a 25-year period before final publication
  • The pandemic as a catalyst for finally completing the project
  • Interactive elements including trackable books with QR codes
  • Creating an interactive reader experience with sign-in pages at the back
  • Working with a publicist to refine marketing messaging
  • TikTok as a primary marketing platform for indie authors
  • Breaking conventional writing rules about perspective and format


Resources mentioned:

  • Find Me Book One: https://www.amazon.com/dp/B0CZCFG8R4?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl
  • Find Me Book Two: https://www.amazon.com/dp/B0DB8J1G3P?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl
  • Find Me Book Three (coming soon) : https://www.amazon.com/Find-Me-Book-Three-Different-ebook/dp/B0F73BK11T?ref_=ast_author_dp
  • Limited edition trackable versions with QR codes
  • Interactive map on author's website (coming soon)
  • Instagram page for the Find Me series: https://www.instagram.com/h.h.rune/
  • BookBub: https://www.bookbub.com/
  • Goodreads: https://www.goodreads.com/
  • Lauren Hathaway - https://www.linkedin.com/in/lauren-hathaway-39a3588


Book Recommendations:

  • "The Anti-Rule: Navigating the Lies about Fiction Writing" by Christian Francis: https://www.amazon.com/dp/1916582052?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl


Connect with H.H. Rune:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-17128668 Fri, 09 May 2025 03:00:00 -0400 1725 Autofiction, Fiction-ish, Literary Social Experiment, Interactive Books, Find Me Series, Book Tracking, QR Code Marketing, Indie Author Journey, TikTok Book Marketing, BookTok Community, Working with Publicists, Pandemic Publishing, Long-Term Writing Proj 91 full false Emily Crookston of Pocket PhD - The Business Case for Your Book: Strategic Publishing for Thought Leaders Emily Crookston of Pocket PhD - The Business Case for Your Book: Strategic Publishing for Thought Leaders Emily Crookston is the owner and "decider of all things" at Pocket PhD, where she specializes in ghostwriting and developmental editing for business books. With a PhD in philosophy and background as a professor, Emily transitioned to content writing, starting with blog posts before moving to longer formats like business books. Her focus is helping thought leaders and business owners create books that serve as effective tools for lead generation, authority building, and speaking opportunities. Emily recently published her own book, "Unwritten: The Thought Leaders Guide to Not Overthinking Your Business Book," which guides business owners through the process of writing and publishing their books without getting stuck in overthinking.

In this episode:

  • Building a compelling business case for writing a book
  • Finding your unique point of view among similar books
  • Maintaining author authenticity when working with a ghostwriter
  • Using AI effectively as a brainstorming partner
  • Avoiding common overthinking traps in book writing
  • Setting realistic word count goals for busy entrepreneurs
  • Self-publishing advantages for business books
  • Creating reader-centric content even in business memoirs
  • Positioning your book strategically in the marketplace
  • Finding time to write while running a business


Resources mentioned:


Book Recommendations:


Connect with Emily Crookston:


Connect with Teddy Smith:

Linkedin - https://www.linkedin.com/company/publishing-performance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Emily Crookston is the owner and "decider of all things" at Pocket PhD, where she specializes in ghostwriting and developmental editing for business books. With a PhD in philosophy and background as a professor, Emily transitioned to content writing, starting with blog posts before moving to longer formats like business books. Her focus is helping thought leaders and business owners create books that serve as effective tools for lead generation, authority building, and speaking opportunities. Emily recently published her own book, "Unwritten: The Thought Leaders Guide to Not Overthinking Your Business Book," which guides business owners through the process of writing and publishing their books without getting stuck in overthinking.

In this episode:

  • Building a compelling business case for writing a book
  • Finding your unique point of view among similar books
  • Maintaining author authenticity when working with a ghostwriter
  • Using AI effectively as a brainstorming partner
  • Avoiding common overthinking traps in book writing
  • Setting realistic word count goals for busy entrepreneurs
  • Self-publishing advantages for business books
  • Creating reader-centric content even in business memoirs
  • Positioning your book strategically in the marketplace
  • Finding time to write while running a business


Resources mentioned:


Book Recommendations:


Connect with Emily Crookston:


Connect with Teddy Smith:

Linkedin - https://www.linkedin.com/company/publishing-performance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-17114154 Wed, 07 May 2025 00:00:00 -0400 1723 Business Book Ghostwriter, Book Developmental Editor, Thought Leadership Publishing, Author Authority Building, Book as Lead Generation, Self-Publishing Business Books, Pocket PhD, Overcoming Writer's Block, Book Writing Process, Business Book Strategy, B 90 full false Sheryl Bass of Be Kind Publishing - Self-Publishing Success: How PR Skills Transformed a Children's Book Launch Sheryl Bass of Be Kind Publishing - Self-Publishing Success: How PR Skills Transformed a Children's Book Launch Sheryl Bass is a children's author and book PR expert with a master's degree in social work and journalism. Her Baby Dragon series focuses on social emotional learning for children, teaching important life lessons through engaging stories. Starting from a flash of inspiration during a sneeze 15 years ago, Sheryl brought her first book "Baby Dragon's Big Sneeze" to life through self-publishing after traditional publishing routes proved unsuccessful. She runs Be Kind Publishing, emphasizing kindness and social emotional development in children's literature.

In this episode:

  • Origins of "Baby Dragon's Big Sneeze" from a sneeze inspiration
  • Importance of social emotional learning in children's books
  • Working with developmental editors to strengthen storylines
  • Finding illustrators through self-publishing resources
  • Understanding work-for-hire contracts with illustrators
  • Self-publishing vs traditional publishing in children's literature
  • Using pubby.co for obtaining book reviews
  • PR strategies for children's book authors
  • Marketing through podcasts and in-person events
  • Building a children's book series


Resources mentioned:


Book Recommendations:

  • "Hunger for Words" by Christina Hunger - https://www.amazon.com/dp/B092DYHW2K?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl


Connect with Sheryl Bass:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Sheryl Bass is a children's author and book PR expert with a master's degree in social work and journalism. Her Baby Dragon series focuses on social emotional learning for children, teaching important life lessons through engaging stories. Starting from a flash of inspiration during a sneeze 15 years ago, Sheryl brought her first book "Baby Dragon's Big Sneeze" to life through self-publishing after traditional publishing routes proved unsuccessful. She runs Be Kind Publishing, emphasizing kindness and social emotional development in children's literature.

In this episode:

  • Origins of "Baby Dragon's Big Sneeze" from a sneeze inspiration
  • Importance of social emotional learning in children's books
  • Working with developmental editors to strengthen storylines
  • Finding illustrators through self-publishing resources
  • Understanding work-for-hire contracts with illustrators
  • Self-publishing vs traditional publishing in children's literature
  • Using pubby.co for obtaining book reviews
  • PR strategies for children's book authors
  • Marketing through podcasts and in-person events
  • Building a children's book series


Resources mentioned:


Book Recommendations:

  • "Hunger for Words" by Christina Hunger - https://www.amazon.com/dp/B092DYHW2K?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl


Connect with Sheryl Bass:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-17080999 Thu, 01 May 2025 14:00:00 -0400 1598 Children's Book Author, Self-Publishing Children's Books, Social Emotional Learning, Picture Book Publishing, Book PR Strategies, Children's Book Illustrator, Be Kind Publishing, Baby Dragon Series, Work-for-Hire Contracts, Self-Publishing Journey, Book M 89 full false Chris Wallace of WrittenWell - Cracking Amazon's Algorithm: From Poker Player to Self-Publishing Expert Chris Wallace of WrittenWell - Cracking Amazon's Algorithm: From Poker Player to Self-Publishing Expert Chris Wallace is a professional poker player, author, and co-founder of WrittenWell.com. With a background in guitar building before developing an allergy to exotic hardwoods, Chris transitioned to professional poker, which led to writing opportunities during the poker boom. He began writing for poker magazines and blogs, eventually publishing several poker books including a strategy guide and "Short Stacked Ninja." After helping famous poker players increase their book sales through his understanding of Amazon's algorithms, Chris expanded into consulting with authors across all genres before co-founding WrittenWell.com with Adam Stempel and other publishing experts.


In this episode:

  • Journey from poker player to poker writer to author consultant
  • How analyzing Amazon's search algorithm led to book marketing success
  • Comprehensive self-publishing resources on WrittenWell.com
  • Genre-specific guides with tropes, clichés, and market trends
  • Keyword optimization strategies beyond basic search terms
  • Importance of avoiding keywords that hurt conversion rates
  • Audiobook trends and AI narration developments
  • WrittenWell.com's critique groups and writing sprints
  • The future of self-publishing vs. traditional publishing


Resources mentioned:


Book Recommendations:


Connect with Chris Wallace:

  • WrittenWell.com - Use code "publishingperformance" for a discount


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Chris Wallace is a professional poker player, author, and co-founder of WrittenWell.com. With a background in guitar building before developing an allergy to exotic hardwoods, Chris transitioned to professional poker, which led to writing opportunities during the poker boom. He began writing for poker magazines and blogs, eventually publishing several poker books including a strategy guide and "Short Stacked Ninja." After helping famous poker players increase their book sales through his understanding of Amazon's algorithms, Chris expanded into consulting with authors across all genres before co-founding WrittenWell.com with Adam Stempel and other publishing experts.


In this episode:

  • Journey from poker player to poker writer to author consultant
  • How analyzing Amazon's search algorithm led to book marketing success
  • Comprehensive self-publishing resources on WrittenWell.com
  • Genre-specific guides with tropes, clichés, and market trends
  • Keyword optimization strategies beyond basic search terms
  • Importance of avoiding keywords that hurt conversion rates
  • Audiobook trends and AI narration developments
  • WrittenWell.com's critique groups and writing sprints
  • The future of self-publishing vs. traditional publishing


Resources mentioned:


Book Recommendations:


Connect with Chris Wallace:

  • WrittenWell.com - Use code "publishingperformance" for a discount


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-17066605 Tue, 29 Apr 2025 14:00:00 -0400 2757 Self-Publishing Resources, Amazon Algorithm, Amazon Keywords, Book Marketing Strategy, Genre Research, Writer Communities, Book Sales Optimization, Fiction Tropes, Book Launch Strategy, WrittenWell.com, Indie Author Resources, Market Research for Authors, 88 full false Mitch Carson - Media Mastery: Crafting a One Sheet Media Pitch That Gets You Booked Mitch Carson - Media Mastery: Crafting a One Sheet Media Pitch That Gets You Booked Mitch Carson is a bestselling author, TV host for NBC in Las Vegas, and international speaker who specializes in helping people build their personal brands and increase their media exposure. With decades of experience in television and media, Mitch has mastered the art of getting authors and entrepreneurs featured on major platforms. He shares his expertise on creating compelling pitches, building credibility through strategic media appearances, and leveraging visibility to achieve greater success in business.


In this episode:

  • The importance of continuous marketing and "omnipresence"
  • Creating a professional one-sheet to secure media appearances
  • How to customize your pitch for different media outlets
  • Strategies for approaching major networks like BBC
  • Understanding editorial calendars and timely hooks
  • The value of matching testimonials to your target market
  • Case studies of successful clients who used media to grow their businesses
  • First steps for authors with no existing media presence
  • The crucial role of credibility in media bookings


Resources mentioned:

  • Get Interviewed Guaranteed program
  • Author Speaker Summit (February event)
  • LinkedIn as a primary platform for author visibility


Book Recommendations:

  • "Think and Grow Rich" by Napoleon Hill
  • "Atomic Habits" by James Clear


Connect with Mitch Carson:

  • Website: getinterviewedguaranteed.com/meet-with-mitch


Connect with Teddy Smith:



Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Mitch Carson is a bestselling author, TV host for NBC in Las Vegas, and international speaker who specializes in helping people build their personal brands and increase their media exposure. With decades of experience in television and media, Mitch has mastered the art of getting authors and entrepreneurs featured on major platforms. He shares his expertise on creating compelling pitches, building credibility through strategic media appearances, and leveraging visibility to achieve greater success in business.


In this episode:

  • The importance of continuous marketing and "omnipresence"
  • Creating a professional one-sheet to secure media appearances
  • How to customize your pitch for different media outlets
  • Strategies for approaching major networks like BBC
  • Understanding editorial calendars and timely hooks
  • The value of matching testimonials to your target market
  • Case studies of successful clients who used media to grow their businesses
  • First steps for authors with no existing media presence
  • The crucial role of credibility in media bookings


Resources mentioned:

  • Get Interviewed Guaranteed program
  • Author Speaker Summit (February event)
  • LinkedIn as a primary platform for author visibility


Book Recommendations:

  • "Think and Grow Rich" by Napoleon Hill
  • "Atomic Habits" by James Clear


Connect with Mitch Carson:

  • Website: getinterviewedguaranteed.com/meet-with-mitch


Connect with Teddy Smith:



Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-17038771 Thu, 24 Apr 2025 15:00:00 -0400 2791 media exposure, author publicity, personal branding, TV appearances, book marketing, one-sheet, media pitch, podcast interviews, author platform, media strategy, television interviews, radio interviews, bestselling author, book promotion, media training, 87 full false Andrew Wallner & Phil Marshall of Spoken - Revolutionizing Audiobooks: How Spoken Combines AI Narration with Author Monetization Andrew Wallner & Phil Marshall of Spoken - Revolutionizing Audiobooks: How Spoken Combines AI Narration with Author Monetization Andrew Wallner and Phil Marshall are co-founders of Spoken, an innovative platform that combines AI narration technology with a streaming network for audio content. Coming from backgrounds in healthcare technology where they developed conversational AI systems, they sold their company in 2021 before turning their attention to the audiobook market. Phil, as a sci-fi writer and audio-only reader, recognized the need for better tools to create, publish, stream, and monetize audio content, which became the genesis of Spoken.


In this episode:

  • Origins of Spoken from healthcare technology to audiobook innovation
  • How Spoken combines AI narration with streaming capabilities
  • Multi-character and multi-voice narration options
  • Creating custom AI voices designed exclusively for specific characters
  • Using the "Speak It" feature for precise pronunciation and inflection
  • Automatic analysis of characters to suggest appropriate voices
  • The Unified Streaming Network monetization model
  • Free options for authors just getting started
  • How authors retain their rights on the platform
  • DIY audiobook creation in a single sitting
  • Upcoming "Take It With You" feature for exporting audio


Resources mentioned:


Book Recommendations:


Connect with Andrew and Phil:


Connect with Teddy Smith:




Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Andrew Wallner and Phil Marshall are co-founders of Spoken, an innovative platform that combines AI narration technology with a streaming network for audio content. Coming from backgrounds in healthcare technology where they developed conversational AI systems, they sold their company in 2021 before turning their attention to the audiobook market. Phil, as a sci-fi writer and audio-only reader, recognized the need for better tools to create, publish, stream, and monetize audio content, which became the genesis of Spoken.


In this episode:

  • Origins of Spoken from healthcare technology to audiobook innovation
  • How Spoken combines AI narration with streaming capabilities
  • Multi-character and multi-voice narration options
  • Creating custom AI voices designed exclusively for specific characters
  • Using the "Speak It" feature for precise pronunciation and inflection
  • Automatic analysis of characters to suggest appropriate voices
  • The Unified Streaming Network monetization model
  • Free options for authors just getting started
  • How authors retain their rights on the platform
  • DIY audiobook creation in a single sitting
  • Upcoming "Take It With You" feature for exporting audio


Resources mentioned:


Book Recommendations:


Connect with Andrew and Phil:


Connect with Teddy Smith:




Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-17023598 Tue, 22 Apr 2025 16:00:00 -0400 2351 AI Audiobook Narration, Self-Publishing Audio, Custom AI Voices, Audiobook Monetization, DIY Audiobooks, AI Voice Technology, Multi-Character Narration, Audiobook Creation, Author Platform, Audio Publishing, AI Text-to-Speech, Audiobook Distribution, Spok 86 full false Johnathan McClain - Narrating 200+ Audiobooks: Secrets from an Award Winning Multi-Genre Voice Actor Johnathan McClain - Narrating 200+ Audiobooks: Secrets from an Award Winning Multi-Genre Voice Actor Johnathan McClain is a multi-talented creative professional working as a screenwriter, narrator, actor, and novelist. With a background in theater and television, Johnathan transitioned to audiobook narration in 2012, coinciding with Amazon's acquisition of Audible when the demand for narrators exploded. His first major audiobook projects included narrating several Jack Reacher novels, and he has since recorded over 200 books across various genres including sci-fi, fantasy, lit-RPG, mystery thrillers, and romance.


In this episode:

  • Journey from child actor to audiobook narrator
  • Theater experience as preparation for narration
  • Transition from TV to complete performance control
  • Why voice quality alone isn't enough
  • Adapting narration style across genres
  • Preparation process for fiction vs. non-fiction
  • Author-narrator collaboration workflow
  • Best practices for manuscript formatting
  • Challenges of dual vs. duet narration
  • Common narration mistakes and solutions
  • Tips for DIY audiobook narration


Resources mentioned:


Book Recommendations:


Connect with Johnathan McClain:

  • Website: Available for contact through his personal website
  • "Meet Your Maker" - Fantasy series co-written with Seth MacDuffie and published by Podium
  • "Newtown" series - Popular lit-RPG series narrated by Johnathan


Connect with Teddy Smith:




Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Johnathan McClain is a multi-talented creative professional working as a screenwriter, narrator, actor, and novelist. With a background in theater and television, Johnathan transitioned to audiobook narration in 2012, coinciding with Amazon's acquisition of Audible when the demand for narrators exploded. His first major audiobook projects included narrating several Jack Reacher novels, and he has since recorded over 200 books across various genres including sci-fi, fantasy, lit-RPG, mystery thrillers, and romance.


In this episode:

  • Journey from child actor to audiobook narrator
  • Theater experience as preparation for narration
  • Transition from TV to complete performance control
  • Why voice quality alone isn't enough
  • Adapting narration style across genres
  • Preparation process for fiction vs. non-fiction
  • Author-narrator collaboration workflow
  • Best practices for manuscript formatting
  • Challenges of dual vs. duet narration
  • Common narration mistakes and solutions
  • Tips for DIY audiobook narration


Resources mentioned:


Book Recommendations:


Connect with Johnathan McClain:

  • Website: Available for contact through his personal website
  • "Meet Your Maker" - Fantasy series co-written with Seth MacDuffie and published by Podium
  • "Newtown" series - Popular lit-RPG series narrated by Johnathan


Connect with Teddy Smith:




Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16997719 Thu, 17 Apr 2025 15:00:00 -0400 3210 Audiobook Narration, Voice Acting, Book Narrator, Author Tips, Self Publishing, Audio Production, Actor Narrator, Jack Reacher, Podium Audio, Home Recording, Audiobook Production, Narration Tips, Voiceover Artist, Narration Equipment, Duet Narration, LitR 85 full false JD Barker - Co-Writing Thrillers with James Patterson and Indie vs Traditional Publishing JD Barker - Co-Writing Thrillers with James Patterson and Indie vs Traditional Publishing JD Barker is a New York Times bestselling author who has experienced various publishing paths including traditional, indie, and hybrid publishing. With a background as a book doctor and ghostwriter for over 20 years, JD transitioned to writing his own novels and has since collaborated with James Patterson among other notable authors. His unique publishing journey includes a special relationship with Simon & Schuster that combines the advantages of indie publishing with the distribution power of a major publisher. JD's expertise spans multiple genres within the thriller and suspense categories, and he has numerous works optioned for film and television.


In this episode:

  • JD's journey from ghostwriter to bestselling author
  • The pros and cons of traditional vs. indie publishing
  • His unique partnership arrangement with Simon & Schuster
  • Collaborating with James Patterson and other co-authors
  • How outlining transformed his writing process
  • Creative marketing strategies for book promotion
  • Tips for new authors on quality, consistency, and platform building
  • The challenges of adapting books for film and television
  • Upcoming projects including a Flatliners reboot novel


Resources mentioned:


Book Recommendations:


Connect with JD Barker:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> JD Barker is a New York Times bestselling author who has experienced various publishing paths including traditional, indie, and hybrid publishing. With a background as a book doctor and ghostwriter for over 20 years, JD transitioned to writing his own novels and has since collaborated with James Patterson among other notable authors. His unique publishing journey includes a special relationship with Simon & Schuster that combines the advantages of indie publishing with the distribution power of a major publisher. JD's expertise spans multiple genres within the thriller and suspense categories, and he has numerous works optioned for film and television.


In this episode:

  • JD's journey from ghostwriter to bestselling author
  • The pros and cons of traditional vs. indie publishing
  • His unique partnership arrangement with Simon & Schuster
  • Collaborating with James Patterson and other co-authors
  • How outlining transformed his writing process
  • Creative marketing strategies for book promotion
  • Tips for new authors on quality, consistency, and platform building
  • The challenges of adapting books for film and television
  • Upcoming projects including a Flatliners reboot novel


Resources mentioned:


Book Recommendations:


Connect with JD Barker:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16984314 Tue, 15 Apr 2025 14:00:00 -0400 2674 bestselling author, publishing models, hybrid publishing, James Patterson, book marketing, co-writing, author partnerships, book adaptation, indie author, traditional publishing, Simon & Schuster, book promotion, writing process, outlining, character dev 84 full false Aryn Van Dyke - LinkedIn for Authors: Unexpected Strategies to Grow Your Readership Aryn Van Dyke - LinkedIn for Authors: Unexpected Strategies to Grow Your Readership Aryn Van Dyke is a book marketing expert and the founder of Book Rockstar, specializing in LinkedIn marketing strategies for authors. With extensive experience helping both fiction and nonfiction writers leverage LinkedIn as a powerful platform for book promotion, Aryn has developed proven methods for building professional networks, crafting engaging content, and connecting authors with their target audiences. Despite LinkedIn's reputation as a purely professional platform, Aryn demonstrates how authors can transform it into a dynamic marketing channel that drives book sales, speaking engagements, and business opportunities.


In this episode:

  • Why LinkedIn is valuable for authors, especially nonfiction writers
  • How fiction authors can also leverage LinkedIn effectively
  • Creating a strategy to connect with niche audiences
  • Optimizing your LinkedIn profile to showcase your book
  • Content formats that drive engagement and visibility
  • Networking techniques for building valuable connections
  • Tools and resources to streamline your LinkedIn marketing
  • Common mistakes authors make on the platform
  • Working with a LinkedIn marketing specialist


Resources mentioned:


Book Recommendations:


Connect with Aryn Van Dyke:


Connect with Teddy Smith:




Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Aryn Van Dyke is a book marketing expert and the founder of Book Rockstar, specializing in LinkedIn marketing strategies for authors. With extensive experience helping both fiction and nonfiction writers leverage LinkedIn as a powerful platform for book promotion, Aryn has developed proven methods for building professional networks, crafting engaging content, and connecting authors with their target audiences. Despite LinkedIn's reputation as a purely professional platform, Aryn demonstrates how authors can transform it into a dynamic marketing channel that drives book sales, speaking engagements, and business opportunities.


In this episode:

  • Why LinkedIn is valuable for authors, especially nonfiction writers
  • How fiction authors can also leverage LinkedIn effectively
  • Creating a strategy to connect with niche audiences
  • Optimizing your LinkedIn profile to showcase your book
  • Content formats that drive engagement and visibility
  • Networking techniques for building valuable connections
  • Tools and resources to streamline your LinkedIn marketing
  • Common mistakes authors make on the platform
  • Working with a LinkedIn marketing specialist


Resources mentioned:


Book Recommendations:


Connect with Aryn Van Dyke:


Connect with Teddy Smith:




Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16954262 Thu, 10 Apr 2025 14:00:00 -0400 1822 LinkedIn marketing, author platform, book promotion, professional networking, content strategy, nonfiction marketing, book publicity, author branding, social media for authors, LinkedIn profile optimization, engagement strategy, author marketing, professi 83 full false Nicola Kinloch - Balancing Art and Education: The Craft of Children's Book Illustration Nicola Kinloch - Balancing Art and Education: The Craft of Children's Book Illustration Nicola Kinloch is an artist and illustrator with a background in fine art photography and textile design who recently ventured into children's book illustration. Her first illustrated book, written by her mother Patricia Lang, is about bees and beekeeping, combining adventure storytelling with educational content. The book uniquely presents the world from a bee's perspective, teaching children about beekeeping while engaging their imagination. With a passion for visual storytelling, Nicola has developed her own illustration techniques and is now working on additional books for the bee series as well as her own projects.


In this episode:

  • Nicola's background in fine art photography and textile design
  • How the mother-daughter collaboration began during COVID
  • The inspiration behind the beekeeping children's book
  • Nicola's process for learning illustration and developing her style
  • Techniques for creating illustrations by hand and digitally
  • How to balance technical information with storytelling in children's books
  • Finding the right visual style for different age groups
  • The importance of pacing and page turns in visual storytelling
  • Nicola's upcoming projects, including "The Adventures of Common Cutlery"
  • Resources for aspiring children's book creators


Resources mentioned:


Book Recommendations:


Connect with Nicola Kinloch:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Nicola Kinloch is an artist and illustrator with a background in fine art photography and textile design who recently ventured into children's book illustration. Her first illustrated book, written by her mother Patricia Lang, is about bees and beekeeping, combining adventure storytelling with educational content. The book uniquely presents the world from a bee's perspective, teaching children about beekeeping while engaging their imagination. With a passion for visual storytelling, Nicola has developed her own illustration techniques and is now working on additional books for the bee series as well as her own projects.


In this episode:

  • Nicola's background in fine art photography and textile design
  • How the mother-daughter collaboration began during COVID
  • The inspiration behind the beekeeping children's book
  • Nicola's process for learning illustration and developing her style
  • Techniques for creating illustrations by hand and digitally
  • How to balance technical information with storytelling in children's books
  • Finding the right visual style for different age groups
  • The importance of pacing and page turns in visual storytelling
  • Nicola's upcoming projects, including "The Adventures of Common Cutlery"
  • Resources for aspiring children's book creators


Resources mentioned:


Book Recommendations:


Connect with Nicola Kinloch:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16940600 Tue, 08 Apr 2025 15:00:00 -0400 1529 children's book illustration, bee storytelling, educational picture books, illustration techniques, traditional art, digital illustration, author-illustrator collaboration, children's publishing, visual storytelling, drawing process, SCBWI, book illustrat 82 full false Leah Paulos - The Pitch Perfect Formula: How to Get Media Coverage for Your Book Leah Paulos - The Pitch Perfect Formula: How to Get Media Coverage for Your Book Leah Paulos is the founder and director of publicity for Press Shop PR and Book Publicity School. With a background in journalism as a writer and magazine editor at Condé Nast, Leah brings a unique perspective to book publicity, having been on the receiving end of pitches. After transitioning from journalism, she founded Press Shop PR to help authors navigate the challenging world of book promotion, especially as publishing houses provide less marketing support than in the past. Her team has worked with nearly 350 authors, from bestsellers like Neil deGrasse Tyson to debut novelists with small independent presses.


In this episode:

  • The difference between publicity and paid advertising
  • How Leah's journalism background informs her approach to publicity
  • Case studies of successful book promotion campaigns
  • Finding the right media outlets for your specific book
  • How to create an effective pitch for journalists and media outlets
  • Establishing credibility when self-publishing
  • The importance of appearing in various media formats
  • Overview of Book Publicity School's programs and offerings
  • Overcoming the intimidation of self-promotion
  • Practical steps for authors to start their publicity journey


Resources mentioned:


Connect with Leah Paulos:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Leah Paulos is the founder and director of publicity for Press Shop PR and Book Publicity School. With a background in journalism as a writer and magazine editor at Condé Nast, Leah brings a unique perspective to book publicity, having been on the receiving end of pitches. After transitioning from journalism, she founded Press Shop PR to help authors navigate the challenging world of book promotion, especially as publishing houses provide less marketing support than in the past. Her team has worked with nearly 350 authors, from bestsellers like Neil deGrasse Tyson to debut novelists with small independent presses.


In this episode:

  • The difference between publicity and paid advertising
  • How Leah's journalism background informs her approach to publicity
  • Case studies of successful book promotion campaigns
  • Finding the right media outlets for your specific book
  • How to create an effective pitch for journalists and media outlets
  • Establishing credibility when self-publishing
  • The importance of appearing in various media formats
  • Overview of Book Publicity School's programs and offerings
  • Overcoming the intimidation of self-promotion
  • Practical steps for authors to start their publicity journey


Resources mentioned:


Connect with Leah Paulos:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16912527 Thu, 03 Apr 2025 14:00:00 -0400 2741 book publicity, media outreach, author marketing, book promotion, press coverage, pitch writing, media list, literary publicity, book marketing strategy, author platform, publicity campaigns, self-promotion, author interviews, media relations, book launch 81 full false Flora Qian - Breaking Censorship Through Language: One Writer's Journey from Shanghai to New York Flora Qian - Breaking Censorship Through Language: One Writer's Journey from Shanghai to New York Flora Qian is a writer born and raised in Shanghai who later lived in Hong Kong for over a decade before relocating to New York City. Her novel "South of the Yangtze" won the Proverse Prize, an international award for unpublished works in fiction and poetry. Drawing on her experiences growing up in 1980s China and living across multiple cultures, Flora's work explores themes of identity, language, censorship, and cultural displacement through the coming-of-age story of a young Chinese woman navigating complex political and personal landscapes.


In this episode:

  • Flora's background and journey from Shanghai to Hong Kong to the US
  • The inspiration behind "South of the Yangtze" and its themes
  • Flora's writing process as a discovery rather than planning
  • Working with a publicist to promote her work in a new country
  • Writing in English as a way to bypass censorship
  • Plans for future projects exploring motherhood and Chinese folk tales


Resources mentioned:


Book Recommendations:


Connect with Flora Qian:


Connect with Teddy Smith:




Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Flora Qian is a writer born and raised in Shanghai who later lived in Hong Kong for over a decade before relocating to New York City. Her novel "South of the Yangtze" won the Proverse Prize, an international award for unpublished works in fiction and poetry. Drawing on her experiences growing up in 1980s China and living across multiple cultures, Flora's work explores themes of identity, language, censorship, and cultural displacement through the coming-of-age story of a young Chinese woman navigating complex political and personal landscapes.


In this episode:

  • Flora's background and journey from Shanghai to Hong Kong to the US
  • The inspiration behind "South of the Yangtze" and its themes
  • Flora's writing process as a discovery rather than planning
  • Working with a publicist to promote her work in a new country
  • Writing in English as a way to bypass censorship
  • Plans for future projects exploring motherhood and Chinese folk tales


Resources mentioned:


Book Recommendations:


Connect with Flora Qian:


Connect with Teddy Smith:




Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16899385 Tue, 01 Apr 2025 14:00:00 -0400 2016 cultural identity, Chinese diaspora, Hong Kong literature, censorship, Proverse Prize, immigration narratives, coming-of-age fiction, Cultural Revolution, multilingual writing, literary fiction, cross-cultural perspectives, book marketing, literary prizes 80 full false Marco Moutinho of Dibbly - From Idea to Book in 24 Hours: How Dibbly's AI Tools Streamline Book Creation Marco Moutinho of Dibbly - From Idea to Book in 24 Hours: How Dibbly's AI Tools Streamline Book Creation Marco Moutinho is the founder and CEO of Dibbly (formerly The Urban Writers), a comprehensive content creation platform that combines AI tools with freelance writing services. The rebranding from The Urban Writers to Dibbly reflects their expansion beyond just writing services to include a suite of AI-powered content creation tools. With Dibbly Create, their collaborative document editor, and an extensive freelancer marketplace, Dibbly aims to streamline the book creation process from research to publication-ready files.


In this episode:

  • The evolution from The Urban Writers to Dibbly
  • Overview of Dibbly Create's AI-powered content creation tools
  • Using AI research tools to analyze competitor books
  • The book creation process from outline to finished manuscript
  • How Dibbly handles different book genres (fiction vs. nonfiction)
  • Interior book design and export capabilities
  • Creating a complete book in 24 hours
  • Ensuring quality when using AI for book creation
  • Upcoming features and improvements


Resources mentioned:


Book Recommendations:


Connect with Marco Moutinho:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Marco Moutinho is the founder and CEO of Dibbly (formerly The Urban Writers), a comprehensive content creation platform that combines AI tools with freelance writing services. The rebranding from The Urban Writers to Dibbly reflects their expansion beyond just writing services to include a suite of AI-powered content creation tools. With Dibbly Create, their collaborative document editor, and an extensive freelancer marketplace, Dibbly aims to streamline the book creation process from research to publication-ready files.


In this episode:

  • The evolution from The Urban Writers to Dibbly
  • Overview of Dibbly Create's AI-powered content creation tools
  • Using AI research tools to analyze competitor books
  • The book creation process from outline to finished manuscript
  • How Dibbly handles different book genres (fiction vs. nonfiction)
  • Interior book design and export capabilities
  • Creating a complete book in 24 hours
  • Ensuring quality when using AI for book creation
  • Upcoming features and improvements


Resources mentioned:


Book Recommendations:


Connect with Marco Moutinho:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16871304 Thu, 27 Mar 2025 13:00:00 -0400 1816 AI book creation, Dibbly platform, content writing, book research, competitor analysis, book outline, AI writing assistant, self-publishing tools, nonfiction books, fiction writing, book formatting, KIP AI assistant, author tools, ghostwriting, automated 79 full false John DeMato - The Book Boudoir: Professional Photography that Sells More Books John DeMato - The Book Boudoir: Professional Photography that Sells More Books John DeMato is a visual storytelling expert and professional photographer who specializes in creating compelling visual content for entrepreneurs, authors, speakers, and consultants. After transitioning from a career as a television field producer, John found his niche in branding photography, which eventually led him to develop Book Boudoir - a specialized service creating high-quality, strategic photographs of books for marketing purposes. With his background in visual storytelling, John helps authors elevate their brand presence through professional imagery that showcases not just their book covers, but the valuable content inside.


In this episode:

  • John's journey from TV production to specialized photography
  • The origin story behind Book Boudoir
  • Creating strategic visual assets for book marketing
  • Photographing book interiors to showcase valuable content
  • Using professional book photography for Amazon A+ content
  • How authors use book photos in presentations and marketing materials
  • The importance of visual storytelling in building authority
  • Strategic approaches to professional photography
  • Tips for authors on budget-friendly photography options
  • The Book Boudoir process from consultation to final portfolio


Resources mentioned:


Connect with John DeMato:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> John DeMato is a visual storytelling expert and professional photographer who specializes in creating compelling visual content for entrepreneurs, authors, speakers, and consultants. After transitioning from a career as a television field producer, John found his niche in branding photography, which eventually led him to develop Book Boudoir - a specialized service creating high-quality, strategic photographs of books for marketing purposes. With his background in visual storytelling, John helps authors elevate their brand presence through professional imagery that showcases not just their book covers, but the valuable content inside.


In this episode:

  • John's journey from TV production to specialized photography
  • The origin story behind Book Boudoir
  • Creating strategic visual assets for book marketing
  • Photographing book interiors to showcase valuable content
  • Using professional book photography for Amazon A+ content
  • How authors use book photos in presentations and marketing materials
  • The importance of visual storytelling in building authority
  • Strategic approaches to professional photography
  • Tips for authors on budget-friendly photography options
  • The Book Boudoir process from consultation to final portfolio


Resources mentioned:


Connect with John DeMato:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16855963 Tue, 25 Mar 2025 07:00:00 -0400 1685 book photography, visual storytelling, author marketing, book promotion, professional photography, Amazon A+ content, author branding, visual assets, book interior photography, book launch strategy, author websites, book marketing, visual authority, brand 78 full false Carol Kabaale - Facebook Ads Made Simple: Cost-Effective Marketing Strategies for New Authors Carol Kabaale - Facebook Ads Made Simple: Cost-Effective Marketing Strategies for New Authors Carol Kabaale is a Facebook ads expert based in South Africa who transitioned from a corporate hospitality career to digital marketing after seeking more freedom and fulfillment in her work. With eight years of experience specializing in Facebook and Instagram advertising, Carol helps clients develop strategic marketing campaigns that build community and convert leads into customers. Her data-driven approach focuses on understanding audience demographics and creating targeted content that resonates with specific reader personas.


In this episode:

  • Carol's journey from corporate hospitality to Facebook ads specialist
  • The three "seasons" of marketing: visibility, nurturing, and sales
  • How to use Facebook and Instagram ads to build an author community
  • Creating effective lead magnets and email capture strategies
  • Techniques for targeting specific reader demographics
  • Cost-effective ad strategies for authors on limited budgets
  • The importance of retargeting campaigns for better conversions
  • Key metrics authors should track in their advertising campaigns
  • How to determine if you're ready to start running Facebook ads
  • Building author email lists before and after book publication


Resources mentioned:

  • Meta Ad Platform (Facebook, Instagram, and WhatsApp): https://business.meta.com/?locale=en_US
  • In-form lead generation tools
  • DM funnel strategy using "comment the word" technique
  • Retargeting campaigns for warm audiences


Connect with Carol Kabaale:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Carol Kabaale is a Facebook ads expert based in South Africa who transitioned from a corporate hospitality career to digital marketing after seeking more freedom and fulfillment in her work. With eight years of experience specializing in Facebook and Instagram advertising, Carol helps clients develop strategic marketing campaigns that build community and convert leads into customers. Her data-driven approach focuses on understanding audience demographics and creating targeted content that resonates with specific reader personas.


In this episode:

  • Carol's journey from corporate hospitality to Facebook ads specialist
  • The three "seasons" of marketing: visibility, nurturing, and sales
  • How to use Facebook and Instagram ads to build an author community
  • Creating effective lead magnets and email capture strategies
  • Techniques for targeting specific reader demographics
  • Cost-effective ad strategies for authors on limited budgets
  • The importance of retargeting campaigns for better conversions
  • Key metrics authors should track in their advertising campaigns
  • How to determine if you're ready to start running Facebook ads
  • Building author email lists before and after book publication


Resources mentioned:

  • Meta Ad Platform (Facebook, Instagram, and WhatsApp): https://business.meta.com/?locale=en_US
  • In-form lead generation tools
  • DM funnel strategy using "comment the word" technique
  • Retargeting campaigns for warm audiences


Connect with Carol Kabaale:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Buzzsprout-16817825 Tue, 18 Mar 2025 15:00:00 -0400 1791 Facebook ads, Instagram marketing, author platform, email list building, reader targeting, ad metrics, digital marketing, Meta advertising, lead generation, book promotion, audience demographics, retargeting campaigns, marketing strategy, author community 77 full false Hannah Parry - The Hero's Journey: Building Historical Fiction with Classic Story Structure Hannah Parry - The Hero's Journey: Building Historical Fiction with Classic Story Structure Hannah Parry is an author of both adult and young adult fiction who came to writing later in life after initially training as a nurse. With a family background in writing (her parents were copywriters in advertising), Hannah discovered her passion for storytelling in her late twenties. After experiencing several personal losses, she found herself writing more frequently as both an emotional outlet and a form of escape. Her young adult historical fiction series follows the adventures of Isabella Rockwell, while her adult fiction explores darker psychological themes.


In this episode:

  • Hannah's journey from nursing to writing
  • How personal trauma can trigger creative writing
  • Using the Christopher Vogler story structure for fiction writing
  • The three-act structure and hero's journey framework
  • Challenges of writing historical fiction set in different countries
  • Self-publishing strategies using Amazon Kindle Select
  • Free book promotions to build readership
  • Differences between writing for adults vs. young adults
  • Working with editors and publishing professionals
  • The importance of writer networks and newsletters
  • Balancing historical accuracy with engaging storytelling
  • Managing writer's block and fixing plot problems


Resources mentioned:


Book Recommendations:


Connect with Hannah Parry:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Hannah Parry is an author of both adult and young adult fiction who came to writing later in life after initially training as a nurse. With a family background in writing (her parents were copywriters in advertising), Hannah discovered her passion for storytelling in her late twenties. After experiencing several personal losses, she found herself writing more frequently as both an emotional outlet and a form of escape. Her young adult historical fiction series follows the adventures of Isabella Rockwell, while her adult fiction explores darker psychological themes.


In this episode:

  • Hannah's journey from nursing to writing
  • How personal trauma can trigger creative writing
  • Using the Christopher Vogler story structure for fiction writing
  • The three-act structure and hero's journey framework
  • Challenges of writing historical fiction set in different countries
  • Self-publishing strategies using Amazon Kindle Select
  • Free book promotions to build readership
  • Differences between writing for adults vs. young adults
  • Working with editors and publishing professionals
  • The importance of writer networks and newsletters
  • Balancing historical accuracy with engaging storytelling
  • Managing writer's block and fixing plot problems


Resources mentioned:


Book Recommendations:


Connect with Hannah Parry:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16796567 Sat, 15 Mar 2025 12:00:00 -0400 2129 historical fiction, young adult books, author journey, story structure, self-publishing, Amazon Kindle, free book promotions, writing craft, hero's journey, Isabella Rockwell series, writer's block, story editing, newsletter marketing, book marketing, Chr 76 full false Alexa Nazzaro - Launch Like a Pro: Customized Marketing Strategies for Fiction, Nonfiction, and Children's Books Alexa Nazzaro - Launch Like a Pro: Customized Marketing Strategies for Fiction, Nonfiction, and Children's Books Alexa Nazzaro is the founder of Axel Author Group, a publishing services company with the memorable tagline "we won't let you publish crap." With a background in writing and business communications, Alexa transitioned into author services after helping a client with an ebook project. Her passion for the creative process led her to support authors across various genres, while also working on her own fiction writing.


In this episode:

  • What makes an effective book launch strategy
  • The importance of marketing preparation before publication
  • Creating a "street team" of early supporters
  • Obtaining advanced reviews through various channels
  • Optimizing your Amazon presence with proper categories and keywords
  • Running successful Amazon bestseller campaigns
  • Leveraging author networks and newsletter swaps
  • Post-launch review generation strategies
  • The benefits of staggered launches for different formats
  • Special marketing considerations for children's books
  • Full-service publishing support options


Resources mentioned:


Book Recommendations:


Connect with Alexa Nazzaro:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Alexa Nazzaro is the founder of Axel Author Group, a publishing services company with the memorable tagline "we won't let you publish crap." With a background in writing and business communications, Alexa transitioned into author services after helping a client with an ebook project. Her passion for the creative process led her to support authors across various genres, while also working on her own fiction writing.


In this episode:

  • What makes an effective book launch strategy
  • The importance of marketing preparation before publication
  • Creating a "street team" of early supporters
  • Obtaining advanced reviews through various channels
  • Optimizing your Amazon presence with proper categories and keywords
  • Running successful Amazon bestseller campaigns
  • Leveraging author networks and newsletter swaps
  • Post-launch review generation strategies
  • The benefits of staggered launches for different formats
  • Special marketing considerations for children's books
  • Full-service publishing support options


Resources mentioned:


Book Recommendations:


Connect with Alexa Nazzaro:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16784737 Thu, 13 Mar 2025 06:00:00 -0400 2117 book launch strategy, author marketing, street team, advanced reviews, Amazon bestseller, book promotion, Kirkus reviews, author website, NetGalley, newsletter swaps, children's book marketing, audiobook marketing, author services, book discoverability, p 75 full false Barbara Boyd - The Book Coach Approach: Finding Your Idea, Audience, and Objective Barbara Boyd - The Book Coach Approach: Finding Your Idea, Audience, and Objective Barbara Boyd is a book coach and author who has guided over 100 authors through the publishing process. With a specialty in nonfiction writing, Barbara helps experts transform their knowledge into well-structured, reader-focused books. As a certified book coach through Author Accelerator, she uses proven frameworks like the Blueprint for a Non-Fiction Book to help authors clarify their ideas, identify their target audience, and achieve their publishing objectives.

In this episode:

  • The Venn diagram concept for books (idea, audience, objectives)
  • Identifying and narrowing your target audience
  • Translating complex expertise into reader-friendly content
  • Storytelling techniques for nonfiction
  • Creating logical reader journeys
  • Value of detailed outlines before writing
  • Simplifying complex ideas through examples
  • Why sharing knowledge attracts rather than repels clients
  • Book writing timeline expectations
  • Book coaching as editorial and emotional support
  • Traditional versus self-publishing approaches


Resources mentioned:


Book Recommendations:


Connect with Barbara Boyd:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Barbara Boyd is a book coach and author who has guided over 100 authors through the publishing process. With a specialty in nonfiction writing, Barbara helps experts transform their knowledge into well-structured, reader-focused books. As a certified book coach through Author Accelerator, she uses proven frameworks like the Blueprint for a Non-Fiction Book to help authors clarify their ideas, identify their target audience, and achieve their publishing objectives.

In this episode:

  • The Venn diagram concept for books (idea, audience, objectives)
  • Identifying and narrowing your target audience
  • Translating complex expertise into reader-friendly content
  • Storytelling techniques for nonfiction
  • Creating logical reader journeys
  • Value of detailed outlines before writing
  • Simplifying complex ideas through examples
  • Why sharing knowledge attracts rather than repels clients
  • Book writing timeline expectations
  • Book coaching as editorial and emotional support
  • Traditional versus self-publishing approaches


Resources mentioned:


Book Recommendations:


Connect with Barbara Boyd:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16774275 Tue, 11 Mar 2025 14:00:00 -0400 2229 book coach, nonfiction writing, author guidance, Venn diagram, target audience, book outline, storytelling, knowledge sharing, book timeline, publishing process, reader journey, book structure, book proposal, expert author, reader engagement 74 full false Ray Hartjen - Writing Your Truth: How Personal Memoirs Create Connection and Healing Ray Hartjen - Writing Your Truth: How Personal Memoirs Create Connection and Healing Ray Hartjen is an author, musician, and cancer patient advocate who has written several books including "Me, Myself and My Multiple Myeloma" - a memoir about his journey with blood cancer. After being diagnosed in 2019, Ray transformed his experience into a platform to help others, with all proceeds from his book benefiting the Multiple Myeloma Research Foundation. Beyond his cancer memoir, Ray has co-authored "Immaculate: How the Steelers Saved Pittsburgh" and writes about his other passions including auto racing with his upcoming book about the Indianapolis 500.


In this episode:

  • Ray's journey from cancer diagnosis to becoming an author and advocate
  • The process of writing a deeply personal memoir
  • How Ray's perspective shifted from "fighting" cancer to living with it
  • The importance of community in the cancer patient experience
  • How writing helped Ray connect with others and expand his purpose
  • The challenges and benefits of working with editors and publishers
  • Marketing strategies for authors promoting their books
  • Tips for writing authentic biographical stories


Resources mentioned:


Book Recommendations:


Connect with Ray Hartjen:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Ray Hartjen is an author, musician, and cancer patient advocate who has written several books including "Me, Myself and My Multiple Myeloma" - a memoir about his journey with blood cancer. After being diagnosed in 2019, Ray transformed his experience into a platform to help others, with all proceeds from his book benefiting the Multiple Myeloma Research Foundation. Beyond his cancer memoir, Ray has co-authored "Immaculate: How the Steelers Saved Pittsburgh" and writes about his other passions including auto racing with his upcoming book about the Indianapolis 500.


In this episode:

  • Ray's journey from cancer diagnosis to becoming an author and advocate
  • The process of writing a deeply personal memoir
  • How Ray's perspective shifted from "fighting" cancer to living with it
  • The importance of community in the cancer patient experience
  • How writing helped Ray connect with others and expand his purpose
  • The challenges and benefits of working with editors and publishers
  • Marketing strategies for authors promoting their books
  • Tips for writing authentic biographical stories


Resources mentioned:


Book Recommendations:


Connect with Ray Hartjen:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16755965 Sat, 08 Mar 2025 11:00:00 -0500 2951 multiple myeloma, cancer memoir, author journey, patient advocacy, book marketing, writing process, memoir writing, pre-orders, book reviews, digital street teams, Morgan James Publishing, guerrilla marketing, authentic storytelling, short books, author p 73 full false Gene Mollica and Sasha Almazan - Beyond Basic Covers: How Professional Design Drives Book Success Gene Mollica and Sasha Almazan - Beyond Basic Covers: How Professional Design Drives Book Success Gene Mollica and Sasha Almazan are the creative duo behind GNS Cover Design Studio, a premium book cover design company specializing in photo-based, high-impact covers for authors. With over 15 years of experience working with both traditional publishers and indie authors, they bring their backgrounds in photography, digital art, and styling to create covers that help books stand out in competitive marketplaces. Their unique collaborative approach has helped countless authors transform their sales and careers through strategic visual branding.


In this episode:

  • The evolution from traditional publishing to working with indie authors
  • Why professional book covers are crucial for sales success
  • The detailed creative process behind premium book covers
  • How photo shoots and custom imagery elevate book branding
  • The importance of genre-appropriate design elements
  • Success stories of authors whose sales transformed after cover redesigns
  • Strategies for creating consistent branding across a book series
  • How to assess if your current cover is limiting your sales potential


Resources mentioned:

  • Silvia Moreno-Garcia's "The Seventh Veil of Salome"
  • Michael Merson's thriller series
  • Michael Anderle's Kurtherian Gambit series
  • Lindsay Buroker's urban fantasy series
  • R.L. King's series
  • C.E. Murphy's Walker Papers series


Connect with Gene & Sasha:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Gene Mollica and Sasha Almazan are the creative duo behind GNS Cover Design Studio, a premium book cover design company specializing in photo-based, high-impact covers for authors. With over 15 years of experience working with both traditional publishers and indie authors, they bring their backgrounds in photography, digital art, and styling to create covers that help books stand out in competitive marketplaces. Their unique collaborative approach has helped countless authors transform their sales and careers through strategic visual branding.


In this episode:

  • The evolution from traditional publishing to working with indie authors
  • Why professional book covers are crucial for sales success
  • The detailed creative process behind premium book covers
  • How photo shoots and custom imagery elevate book branding
  • The importance of genre-appropriate design elements
  • Success stories of authors whose sales transformed after cover redesigns
  • Strategies for creating consistent branding across a book series
  • How to assess if your current cover is limiting your sales potential


Resources mentioned:

  • Silvia Moreno-Garcia's "The Seventh Veil of Salome"
  • Michael Merson's thriller series
  • Michael Anderle's Kurtherian Gambit series
  • Lindsay Buroker's urban fantasy series
  • R.L. King's series
  • C.E. Murphy's Walker Papers series


Connect with Gene & Sasha:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16746833 Thu, 06 Mar 2025 13:00:00 -0500 3124 book cover design, author branding, book marketing, premium book covers, indie publishing, professional photography, cover art, visual branding, genre-specific design, book sales, author success, photo shoots, digital composition, book series branding, co 72 full false Dale L. Roberts - Beyond Amazon: The Strategic Approach to Publishing Wide Dale L. Roberts - Beyond Amazon: The Strategic Approach to Publishing Wide Dale L. Roberts is an award-winning writer and the author of "Publishing Wide," a comprehensive guide for authors looking to expand their book distribution beyond Amazon. With over a decade of experience in self-publishing, Dale shares valuable insights on how authors can maximize their reach and revenue by strategically publishing across multiple platforms, while maintaining control of their publishing business.


In this episode:

  • The concept of "wide publishing" and why it matters to authors
  • The advantages and limitations of Amazon KDP Select
  • Strategic approaches to distributing your books across platforms
  • The importance of understanding platform overlap to avoid duplication
  • How to navigate ISBN options when publishing wide
  • Key platforms for publishing books beyond Amazon
  • Direct sales strategies and tools for authors
  • Common mistakes authors make when going wide


Resources mentioned:


Book Recommendations:


Connect with Dale L. Roberts:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Dale L. Roberts is an award-winning writer and the author of "Publishing Wide," a comprehensive guide for authors looking to expand their book distribution beyond Amazon. With over a decade of experience in self-publishing, Dale shares valuable insights on how authors can maximize their reach and revenue by strategically publishing across multiple platforms, while maintaining control of their publishing business.


In this episode:

  • The concept of "wide publishing" and why it matters to authors
  • The advantages and limitations of Amazon KDP Select
  • Strategic approaches to distributing your books across platforms
  • The importance of understanding platform overlap to avoid duplication
  • How to navigate ISBN options when publishing wide
  • Key platforms for publishing books beyond Amazon
  • Direct sales strategies and tools for authors
  • Common mistakes authors make when going wide


Resources mentioned:


Book Recommendations:


Connect with Dale L. Roberts:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16733720 Tue, 04 Mar 2025 13:00:00 -0500 2532 wide publishing, self-publishing, book distribution, KDP Select, expanded distribution, direct sales, author business, publishing platforms, book marketing, ISBNs, royalty rates, print-on-demand, ebook publishing, audiobook publishing, publishing strategy 71 full false Mike Capuzzi - The Magic of Short Books: Turning Expertise into Effective Marketing Mike Capuzzi - The Magic of Short Books: Turning Expertise into Effective Marketing Mike Capuzzi is the founder of Byte Size Books and creator of the "shook" concept – short, helpful books designed as powerful marketing tools for business owners. With almost 30 years in the marketing industry, Mike has developed a specialized approach to help entrepreneurs, professionals, and local business owners establish authority and generate leads through concise, impactful books typically around 100 pages in length.


In this episode:

  • The concept and benefits of "shooks" (short helpful books)
  • Why shorter books are often more effective than 300-page tomes
  • How local businesses can use books as marketing tools
  • The power of books to establish expertise and authority
  • Strategic distribution methods for maximum impact
  • Success stories from Mike's clients
  • How even local businesses can benefit from Amazon presence
  • The process of creating a shook with Mike's guidance


Resources mentioned:

  • The Magic of Short Books (Mike's foundational shook)
  • Byte Size Books publishing services
  • MikeCapuzzi.com/magic (Free resources for listeners)


Book Recommendations:

  • More Beautiful Than Before: How Suffering Transforms Us by Steve Leder


Connect with Mike Capuzzi:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Mike Capuzzi is the founder of Byte Size Books and creator of the "shook" concept – short, helpful books designed as powerful marketing tools for business owners. With almost 30 years in the marketing industry, Mike has developed a specialized approach to help entrepreneurs, professionals, and local business owners establish authority and generate leads through concise, impactful books typically around 100 pages in length.


In this episode:

  • The concept and benefits of "shooks" (short helpful books)
  • Why shorter books are often more effective than 300-page tomes
  • How local businesses can use books as marketing tools
  • The power of books to establish expertise and authority
  • Strategic distribution methods for maximum impact
  • Success stories from Mike's clients
  • How even local businesses can benefit from Amazon presence
  • The process of creating a shook with Mike's guidance


Resources mentioned:

  • The Magic of Short Books (Mike's foundational shook)
  • Byte Size Books publishing services
  • MikeCapuzzi.com/magic (Free resources for listeners)


Book Recommendations:

  • More Beautiful Than Before: How Suffering Transforms Us by Steve Leder


Connect with Mike Capuzzi:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16714899 Sat, 01 Mar 2025 12:00:00 -0500 2151 short books, business marketing, book marketing, lead generation, author authority, book publishing, content marketing, business books, local business marketing, self-publishing, authority marketing, professional expertise, book distribution, book creatio 70 full false Jay Styles - The Book Funnel System: How Authors Can Generate Consistent Business Jay Styles - The Book Funnel System: How Authors Can Generate Consistent Business Jay Styles is an Amazon bestselling author, coach, and former radio personality who helps entrepreneurs and business owners leverage books as powerful marketing tools. After pivoting his career during COVID-19 by transforming his documentary "Become Inspired" into a book, Jay discovered the untapped potential of using books for lead generation and business growth. Through his coaching program, he guides clients through the book creation process while helping them develop effective sales funnels and marketing strategies.


In this episode:

  • How Jay transitioned from entertainment to author coaching
  • The process of transforming a documentary into a successful book
  • Using ChatGPT to streamline the book writing process
  • How books establish instant credibility and industry expertise
  • Creating an effective funnel using your book as a top-of-funnel asset
  • Strategies for getting your book in front of potential clients
  • The importance of both Amazon visibility and personal landing pages
  • Success stories of clients who transformed their businesses through books


Resources mentioned:


Book Recommendation:


Connect with Jay Styles:


Connect with Teddy Smith:



Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Jay Styles is an Amazon bestselling author, coach, and former radio personality who helps entrepreneurs and business owners leverage books as powerful marketing tools. After pivoting his career during COVID-19 by transforming his documentary "Become Inspired" into a book, Jay discovered the untapped potential of using books for lead generation and business growth. Through his coaching program, he guides clients through the book creation process while helping them develop effective sales funnels and marketing strategies.


In this episode:

  • How Jay transitioned from entertainment to author coaching
  • The process of transforming a documentary into a successful book
  • Using ChatGPT to streamline the book writing process
  • How books establish instant credibility and industry expertise
  • Creating an effective funnel using your book as a top-of-funnel asset
  • Strategies for getting your book in front of potential clients
  • The importance of both Amazon visibility and personal landing pages
  • Success stories of clients who transformed their businesses through books


Resources mentioned:


Book Recommendation:


Connect with Jay Styles:


Connect with Teddy Smith:



Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16705532 Thu, 27 Feb 2025 14:00:00 -0500 1939 business books, author marketing, lead generation, sales funnel, book publishing, entrepreneur books, book coaching, business growth, self-publishing, digital products, book funnel, business authority, content marketing, ChatGPT book writing, book outlini 69 full false Rodney Miles - The Three Pillars of Self-Publishing Success: Product, Platform, and Publicity Rodney Miles - The Three Pillars of Self-Publishing Success: Product, Platform, and Publicity Rodney Miles is the author of "The Book Dude's Guide to Self-Publishing" series and a self-publishing consultant with over 14 years of experience in the industry. Having worked on more than 300 book projects, Rodney has developed systematic approaches to help authors navigate their publishing journey. His background as a writer, ghostwriter, and editor evolved into a comprehensive consulting business where he helps authors through custom publishing projects while sharing his expertise through his books.


In this episode:

  • Rodney's journey from real estate to writing and publishing
  • The evolution of self-publishing over the past 15 years
  • Understanding the "ignorance gap" in the publishing industry
  • The three key stages of self-publishing: product, platform, and publicity
  • The 10 stages of book creation from planning to post-launch
  • Why the pre-launch phase is crucial but often neglected
  • The value of beta readers and how to use them effectively
  • How to increase your chances of a "lightning strike" success
  • The importance of treating your book as both an art and a business


Resources mentioned:

  • The Modern Author (Book 1 in The Book Dude's Guide series)
  • Publishizer.com - Platform for crowdfunding and publisher connections
  • Short-form book proposals as an alternative to traditional 50-page proposals


Connect with Rodney Miles:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Rodney Miles is the author of "The Book Dude's Guide to Self-Publishing" series and a self-publishing consultant with over 14 years of experience in the industry. Having worked on more than 300 book projects, Rodney has developed systematic approaches to help authors navigate their publishing journey. His background as a writer, ghostwriter, and editor evolved into a comprehensive consulting business where he helps authors through custom publishing projects while sharing his expertise through his books.


In this episode:

  • Rodney's journey from real estate to writing and publishing
  • The evolution of self-publishing over the past 15 years
  • Understanding the "ignorance gap" in the publishing industry
  • The three key stages of self-publishing: product, platform, and publicity
  • The 10 stages of book creation from planning to post-launch
  • Why the pre-launch phase is crucial but often neglected
  • The value of beta readers and how to use them effectively
  • How to increase your chances of a "lightning strike" success
  • The importance of treating your book as both an art and a business


Resources mentioned:

  • The Modern Author (Book 1 in The Book Dude's Guide series)
  • Publishizer.com - Platform for crowdfunding and publisher connections
  • Short-form book proposals as an alternative to traditional 50-page proposals


Connect with Rodney Miles:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16691755 Tue, 25 Feb 2025 13:00:00 -0500 2119 self-publishing, book marketing, author platform, book launch strategy, pre-launch planning, beta readers, publishing consultant, book creation, author business, book proposals, independent publishing, book series, author marketing, book production, publi 68 full false Rami Jandali - The Art of Children's Storytelling: Writing and Illustrating with Purpose Rami Jandali - The Art of Children's Storytelling: Writing and Illustrating with Purpose Rami Jandali is a children's book author and illustrator who combines his love of storytelling with artistic talent to create engaging books that spread messages of kindness and acceptance. Through his brand "Rami Stories," he has published books including "An Almond All Alone" and "Blueberry Fairy," which blend colorful illustrations with meaningful themes for young readers. As both an author and artist, Rami creates his own illustrations and brings his characters to life through his unique storytelling style.


In this episode:

  • The journey from natural storyteller to children's book author
  • Creating engaging characters and meaningful themes for children
  • The process of writing and illustrating children's books
  • Finding the right length and format for children's stories
  • Combining digital and traditional art techniques
  • Marketing strategies for children's book authors
  • Building personal connections through in-person marketing
  • Development of book series and future projects


Resources mentioned:


Book Recommendations:


Connect with Rami:


Connect with Teddy Smith:



Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Rami Jandali is a children's book author and illustrator who combines his love of storytelling with artistic talent to create engaging books that spread messages of kindness and acceptance. Through his brand "Rami Stories," he has published books including "An Almond All Alone" and "Blueberry Fairy," which blend colorful illustrations with meaningful themes for young readers. As both an author and artist, Rami creates his own illustrations and brings his characters to life through his unique storytelling style.


In this episode:

  • The journey from natural storyteller to children's book author
  • Creating engaging characters and meaningful themes for children
  • The process of writing and illustrating children's books
  • Finding the right length and format for children's stories
  • Combining digital and traditional art techniques
  • Marketing strategies for children's book authors
  • Building personal connections through in-person marketing
  • Development of book series and future projects


Resources mentioned:


Book Recommendations:


Connect with Rami:


Connect with Teddy Smith:



Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16673691 Sat, 22 Feb 2025 12:00:00 -0500 1835 children's books, book illustration, storytelling, digital art, character development, author marketing, book themes, picture books, self-publishing, children's literature, book creation, story development, book layout, children's writing, author branding 67 full false Martyn Ellington & Steven Stiefel - From Novel to Screen: Mastering Multi-Format Storytelling Martyn Ellington & Steven Stiefel - From Novel to Screen: Mastering Multi-Format Storytelling Martyn Ellington and Steven Stiefel are trans-Atlantic writing partners who blend British and American sensibilities in their collaborative works. Through their production company MESS Productions, they create multi-format content spanning novels, TV scripts, and podcasts, with their international bestseller "Tomorrow's Flight" showcasing their ability to craft compelling cross-cultural narratives.

Martyn Ellington is the author of five published novels, including "The End of Everything," "Devolution of a Species," and the "Thirstonfield Halt" series. 

Steven Stiefel is a veteran of script development, having analyzed over 1,500 scripts and books. He's the co-author of "Making Rumours" about Fleetwood Mac's iconic album.


In this episode:

  • The dynamics of international co-writing partnerships
  • Adapting stories across different mediums (TV, podcasts, novels)
  • Managing cultural differences in writing for global audiences
  • The process of working with beta readers
  • Strategies for successful independent publishing
  • Navigating Kindle Unlimited and promotional strategies
  • The evolution of traditional vs. independent publishing
  • Building a hybrid publishing company


Resources mentioned:


Book Recommendations:


Connect with Martyn & Steven:


Connect with Teddy Smith:



Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Martyn Ellington and Steven Stiefel are trans-Atlantic writing partners who blend British and American sensibilities in their collaborative works. Through their production company MESS Productions, they create multi-format content spanning novels, TV scripts, and podcasts, with their international bestseller "Tomorrow's Flight" showcasing their ability to craft compelling cross-cultural narratives.

Martyn Ellington is the author of five published novels, including "The End of Everything," "Devolution of a Species," and the "Thirstonfield Halt" series. 

Steven Stiefel is a veteran of script development, having analyzed over 1,500 scripts and books. He's the co-author of "Making Rumours" about Fleetwood Mac's iconic album.


In this episode:

  • The dynamics of international co-writing partnerships
  • Adapting stories across different mediums (TV, podcasts, novels)
  • Managing cultural differences in writing for global audiences
  • The process of working with beta readers
  • Strategies for successful independent publishing
  • Navigating Kindle Unlimited and promotional strategies
  • The evolution of traditional vs. independent publishing
  • Building a hybrid publishing company


Resources mentioned:


Book Recommendations:


Connect with Martyn & Steven:


Connect with Teddy Smith:



Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Teddy Smith Buzzsprout-16670840 Fri, 21 Feb 2025 15:00:00 -0500 3514 co-writing process, international collaboration, book adaptation, TV production, indie publishing, Kindle Unlimited strategy, cultural differences in writing, beta readers, author partnerships, publishing imprint, sci-fi horror, time travel fiction, hybri 66 full false Nicky Billou - Beyond Book Sales: How Podcast Guesting Can Transform Your Author Business Nicky Billou - Beyond Book Sales: How Podcast Guesting Can Transform Your Author Business Nicky Billou is a business coach and author who specializes in helping entrepreneurs and authors maximize their impact through podcast guesting. As the author of "Get Booked and Get Paid" and "Finish Line Thinking," he has appeared on over 1,500 podcast episodes and helps clients generate significant revenue through strategic podcast appearances. Coming from an immigrant background, Nicky's passion for entrepreneurship and helping others stems from his father's example of generosity and business acumen.

In this episode:

  • The importance of viewing your book as a branding tool
  • How to leverage podcast appearances to generate leads and sales
  • Understanding commercial thought leadership
  • Strategies for introverted authors to succeed on podcasts
  • The power of having a strong intention for podcast appearances
  • Creating valuable secondary offers beyond your book
  • Technical aspects of being a great podcast guest
  • Building a systematic approach to podcast guesting


Resources mentioned:


Book Recommendations:


Connect with Nicky Billou:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Nicky Billou is a business coach and author who specializes in helping entrepreneurs and authors maximize their impact through podcast guesting. As the author of "Get Booked and Get Paid" and "Finish Line Thinking," he has appeared on over 1,500 podcast episodes and helps clients generate significant revenue through strategic podcast appearances. Coming from an immigrant background, Nicky's passion for entrepreneurship and helping others stems from his father's example of generosity and business acumen.

In this episode:

  • The importance of viewing your book as a branding tool
  • How to leverage podcast appearances to generate leads and sales
  • Understanding commercial thought leadership
  • Strategies for introverted authors to succeed on podcasts
  • The power of having a strong intention for podcast appearances
  • Creating valuable secondary offers beyond your book
  • Technical aspects of being a great podcast guest
  • Building a systematic approach to podcast guesting


Resources mentioned:


Book Recommendations:


Connect with Nicky Billou:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16646751 Tue, 18 Feb 2025 12:00:00 -0500 2408 podcast guesting, book marketing, author branding, thought leadership, business coaching, lead generation, public speaking, author platform, content marketing, personal branding, podcast marketing, book promotion, speaking skills, author marketing, busine 66 full false Russell Nohelty - Why Your First Book Launch Should Be on Kickstarter Russell Nohelty - Why Your First Book Launch Should Be on Kickstarter Russell Nohelty is a USA Today bestselling author who has successfully navigated both fiction and non-fiction publishing. Starting his career with aspirations in filmmaking, he transitioned to comics and eventually found his way to self-publishing. As the co-founder of Writer MBA, he helps authors build sustainable careers through innovative marketing strategies and business approaches. His expertise spans from successful Kickstarter campaigns to building author ecosystems.

In this episode:

  • The evolution from filmmaking to writing comics and books
  • How to effectively use Kickstarter as a publishing platform
  • Understanding value proposition in book marketing
  • The challenges of selling fiction vs. non-fiction
  • Strategies for running successful crowdfunding campaigns
  • Building an author ecosystem across multiple platforms
  • The importance of networking and relationship building in publishing
  • Creating sustainable author careers through diverse income streams


Resources mentioned:


Book Recommendations:


Connect with Russell:


Connect with Teddy Smith:



Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Russell Nohelty is a USA Today bestselling author who has successfully navigated both fiction and non-fiction publishing. Starting his career with aspirations in filmmaking, he transitioned to comics and eventually found his way to self-publishing. As the co-founder of Writer MBA, he helps authors build sustainable careers through innovative marketing strategies and business approaches. His expertise spans from successful Kickstarter campaigns to building author ecosystems.

In this episode:

  • The evolution from filmmaking to writing comics and books
  • How to effectively use Kickstarter as a publishing platform
  • Understanding value proposition in book marketing
  • The challenges of selling fiction vs. non-fiction
  • Strategies for running successful crowdfunding campaigns
  • Building an author ecosystem across multiple platforms
  • The importance of networking and relationship building in publishing
  • Creating sustainable author careers through diverse income streams


Resources mentioned:


Book Recommendations:


Connect with Russell:


Connect with Teddy Smith:



Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16627727 Sat, 15 Feb 2025 12:00:00 -0500 3964 author business, Kickstarter strategy, book marketing, publishing tips, Writer MBA, author platform, crowdfunding books, self-publishing, author conference, book launch, author ecosystem, direct sales, value proposition, author network, book pricing, 64 full false Dr. Nicole Janz - Breaking Through Writer's Block: A Coach's Guide to Productive Writing Dr. Nicole Janz - Breaking Through Writer's Block: A Coach's Guide to Productive Writing Dr. Nicole Janz is a social scientist and a book coach with over 20 years of experience as a journalist, academic, and writer. After leaving academia four years ago, she transitioned into creative writing and book coaching. She created The Write Habit Planner, a specialized tool designed to help writers maintain consistency and productivity in their writing journey. As both a writer and coach, Nicole combines her extensive experience to help authors overcome procrastination and develop sustainable writing habits.


In this episode:

  • Understanding the deeper psychological aspects of writing procrastination
  • Breaking down large writing goals into manageable daily tasks
  • The five-step process for starting a book effectively
  • Creating outlines and time plans for both fiction and non-fiction writing
  • Developing a sustainable writing routine that fits into busy schedules
  • The importance of self-reflection and tracking progress beyond word count
  • Setting realistic writing goals and maintaining work-life balance
  • The transformation from perfectionism to productive writing habits


Resources mentioned:


Book Recommendations:


Connect with Dr. Nicole:


Connect with Teddy Smith:



Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Dr. Nicole Janz is a social scientist and a book coach with over 20 years of experience as a journalist, academic, and writer. After leaving academia four years ago, she transitioned into creative writing and book coaching. She created The Write Habit Planner, a specialized tool designed to help writers maintain consistency and productivity in their writing journey. As both a writer and coach, Nicole combines her extensive experience to help authors overcome procrastination and develop sustainable writing habits.


In this episode:

  • Understanding the deeper psychological aspects of writing procrastination
  • Breaking down large writing goals into manageable daily tasks
  • The five-step process for starting a book effectively
  • Creating outlines and time plans for both fiction and non-fiction writing
  • Developing a sustainable writing routine that fits into busy schedules
  • The importance of self-reflection and tracking progress beyond word count
  • Setting realistic writing goals and maintaining work-life balance
  • The transformation from perfectionism to productive writing habits


Resources mentioned:


Book Recommendations:


Connect with Dr. Nicole:


Connect with Teddy Smith:



Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16616899 Thu, 13 Feb 2025 10:00:00 -0500 2472 book coaching, writing productivity, procrastination, writing habits, author mindset, writing planner, writing goals, time management for writers, writing process, writer's block, writing accountability, book planning, writing motivation, author coaching, 63 full false Louise Harris - The Complete Guide to Book Editing and Development Louise Harris - The Complete Guide to Book Editing and Development Louise Harris is the founder and president of LAST Research and Editing, specializing in comprehensive editing services for authors. With over 30 years of experience in editing and journalism, she has edited numerous manuscripts, authored four novels, and ghost-written multiple books including cookbooks and a book on addiction. Her expertise spans both fiction and non-fiction editing, from developmental work to final proofreading.


In this episode:

  • Different types of editing explained
  • The importance of developmental editing
  • Working with editors at different stages
  • Tips for authors on a budget
  • Book compilation services
  • Common editing mistakes
  • Flow and structure techniques


Resources mentioned:


Book recommendations:


Connect with Louise:


Connect with Teddy Smith:



Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Louise Harris is the founder and president of LAST Research and Editing, specializing in comprehensive editing services for authors. With over 30 years of experience in editing and journalism, she has edited numerous manuscripts, authored four novels, and ghost-written multiple books including cookbooks and a book on addiction. Her expertise spans both fiction and non-fiction editing, from developmental work to final proofreading.


In this episode:

  • Different types of editing explained
  • The importance of developmental editing
  • Working with editors at different stages
  • Tips for authors on a budget
  • Book compilation services
  • Common editing mistakes
  • Flow and structure techniques


Resources mentioned:


Book recommendations:


Connect with Louise:


Connect with Teddy Smith:



Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16604434 Tue, 11 Feb 2025 14:00:00 -0500 2149 book editing, developmental editing, copy editing, proofreading, manuscript development, writing coach, author services, book compilation, editorial services, writing improvement, manuscript editing, book flow, story structure, editing process, writing ti 62 full false Nick Thacker - How to Become a Full-Time Author in One Year Nick Thacker - How to Become a Full-Time Author in One Year Nick Thacker is a bestselling author in multiple genres who turned his hobby into a full-time writing career. Having written 45 books, he now helps other authors transition to full-time writing through his Book Career in a Year program.


In this episode:

  • The journey from hobby to full-time writing
  • Building a sustainable author career
  • Creating effective email marketing strategies
  • Developing multiple income streams
  • Setting realistic author goals
  • Marketing strategies for new authors
  • Building an author platform from scratch


Resources mentioned:


Book recommendations:


Connect with Nick:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Nick Thacker is a bestselling author in multiple genres who turned his hobby into a full-time writing career. Having written 45 books, he now helps other authors transition to full-time writing through his Book Career in a Year program.


In this episode:

  • The journey from hobby to full-time writing
  • Building a sustainable author career
  • Creating effective email marketing strategies
  • Developing multiple income streams
  • Setting realistic author goals
  • Marketing strategies for new authors
  • Building an author platform from scratch


Resources mentioned:


Book recommendations:


Connect with Nick:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16575326 Thu, 06 Feb 2025 11:00:00 -0500 3004 author career, book marketing, writing success, author platform, book series, email marketing, author business, book publishing, career transition, writing productivity, author mindset, book sales, author coaching, publishing strategy, writing career, boo 61 full false Rebekah Haskell - The Art and Science of Book Cover Design (+ How to Find Amazing Done-For-You Covers) Rebekah Haskell - The Art and Science of Book Cover Design (+ How to Find Amazing Done-For-You Covers) Rebekah Haskell is the owner and lead designer at Vivid Covers, specializing in speculative fiction book covers. With expertise in both illustration and photo manipulation, she helps authors create genre-appropriate covers that connect with their target readers.


In this episode:

  • Genre-specific cover design principles
  • Differences between traditional and indie publishing covers
  • Research methods for effective cover design
  • Pre-made vs custom cover options
  • Visual tropes and genre expectations
  • Working process with authors
  • Thumbnail visibility importance


Resources mentioned:


Book recommendations:


Connect with Rebekah:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Rebekah Haskell is the owner and lead designer at Vivid Covers, specializing in speculative fiction book covers. With expertise in both illustration and photo manipulation, she helps authors create genre-appropriate covers that connect with their target readers.


In this episode:

  • Genre-specific cover design principles
  • Differences between traditional and indie publishing covers
  • Research methods for effective cover design
  • Pre-made vs custom cover options
  • Visual tropes and genre expectations
  • Working process with authors
  • Thumbnail visibility importance


Resources mentioned:


Book recommendations:


Connect with Rebekah:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16567592 Wed, 05 Feb 2025 04:00:00 -0500 2765 book cover design, cover art, genre fiction, book marketing, visual branding, author services, book publishing, cover illustration, indie publishing, book design, cover trends, genre conventions, book marketing, cover typography, premade covers, custom bo 60 full false Sarah Bullen of The Writing Room - Literary Matchmaking: How Books Find Their Perfect Publisher with a Book Agent Sarah Bullen of The Writing Room - Literary Matchmaking: How Books Find Their Perfect Publisher with a Book Agent Sarah Bullen is a multi-published author, writing coach, and literary agent, leading international writing mentorships. She is the author of Write your Book in 100 Days and works with authors as a book coach and agent. Over the last two decades, she has had over 180 books published by writers she has mentored. She has held editorial roles across books, magazines, and literary agencies. Her expertise in writing and publishing provides invaluable guidance to aspiring authors, helping them develop their craft, structure their stories, and navigate the publishing world.


In this episode:

  • The insider secrets of literary agent selection
  • Differences between fiction and non-fiction manuscript submissions
  • How to create a compelling book proposal
  • Understanding the publishing industry's inner workings
  • Strategies for becoming a successful published author
  • The importance of online presence for writers
  • Navigating the traditional publishing landscape


Resources mentioned:


Book recommendations:


Connect with Sarah:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Sarah Bullen is a multi-published author, writing coach, and literary agent, leading international writing mentorships. She is the author of Write your Book in 100 Days and works with authors as a book coach and agent. Over the last two decades, she has had over 180 books published by writers she has mentored. She has held editorial roles across books, magazines, and literary agencies. Her expertise in writing and publishing provides invaluable guidance to aspiring authors, helping them develop their craft, structure their stories, and navigate the publishing world.


In this episode:

  • The insider secrets of literary agent selection
  • Differences between fiction and non-fiction manuscript submissions
  • How to create a compelling book proposal
  • Understanding the publishing industry's inner workings
  • Strategies for becoming a successful published author
  • The importance of online presence for writers
  • Navigating the traditional publishing landscape


Resources mentioned:


Book recommendations:


Connect with Sarah:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16532562 Thu, 30 Jan 2025 09:00:00 -0500 3218 author productivity, writing planner, time management, goal setting, writing routine, author organization, productivity tools, writing schedule, author planning, time blocking, writing goals, author success, writing habits, productivity system, planning s 59 full false Lucy McCarraher of Book Magic AI - The $100,000 Book: The AI-Powered Secret to Writing Your Business Book in Record Time Lucy McCarraher of Book Magic AI - The $100,000 Book: The AI-Powered Secret to Writing Your Business Book in Record Time Lucy McCarraher is the Founder of Rethink Press, BookMagic AI, the book-writing app, and the Business Book Awards. She also hosts the ABOO – A Book of One's Own – women writers' network. She is the author of 13 books including three novels, four self-help books and six books on writing books. Lucy mentors non-fiction and fiction authors through planning and writing their books and is the UK's most experienced business book mentor. She recently won a Stevie Award for Women Helping Women in Business; and the Great British Businesswomen's Award for Creative Industries Businesswoman of the Year for her work supporting more women to write and publish their business books.


In this episode:

  • The journey from idea to published business book
  • Using AI tools to support (not replace) writing
  • Creating authentic business books
  • Hybrid publishing vs self-publishing
  • Book positioning strategies
  • Writing habits and routines
  • Distribution and marketing approaches


Resources mentioned:


Book recommendations:


Connect with Lucy:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Lucy McCarraher is the Founder of Rethink Press, BookMagic AI, the book-writing app, and the Business Book Awards. She also hosts the ABOO – A Book of One's Own – women writers' network. She is the author of 13 books including three novels, four self-help books and six books on writing books. Lucy mentors non-fiction and fiction authors through planning and writing their books and is the UK's most experienced business book mentor. She recently won a Stevie Award for Women Helping Women in Business; and the Great British Businesswomen's Award for Creative Industries Businesswoman of the Year for her work supporting more women to write and publish their business books.


In this episode:

  • The journey from idea to published business book
  • Using AI tools to support (not replace) writing
  • Creating authentic business books
  • Hybrid publishing vs self-publishing
  • Book positioning strategies
  • Writing habits and routines
  • Distribution and marketing approaches


Resources mentioned:


Book recommendations:


Connect with Lucy:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16516922 Tue, 28 Jan 2025 01:00:00 -0500 2691 business books, book writing, author platform, book publishing, writing tools, AI writing assistant, book mentoring, publishing strategy, author success, writing process, book marketing, hybrid publishing, business author, book development, writing softwa 58 full false Ellen Erikson - How to Make Money from Classic, Public Domain Books Ellen Erikson - How to Make Money from Classic, Public Domain Books Ellen Erikson is a publisher of over 30 books, combining self-authored works and public domain publications. Her expertise lies in identifying, updating, and successfully marketing classic works for modern audiences.


In this episode:

  • Understanding public domain books and copyright laws
  • Guidelines for publishing on Amazon KDP
  • Strategies for standing out in the market
  • Finding and selecting profitable titles
  • Formatting and production considerations
  • Marketing and advertising approaches
  • Common pitfalls and how to avoid them


Resources mentioned:

  • Project Gutenberg
  • Many Books
  • Wikipedia copyright tables
  • KDP publishing guidelines


Connect with Ellen:


Connect with Teddy Smith:




Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Ellen Erikson is a publisher of over 30 books, combining self-authored works and public domain publications. Her expertise lies in identifying, updating, and successfully marketing classic works for modern audiences.


In this episode:

  • Understanding public domain books and copyright laws
  • Guidelines for publishing on Amazon KDP
  • Strategies for standing out in the market
  • Finding and selecting profitable titles
  • Formatting and production considerations
  • Marketing and advertising approaches
  • Common pitfalls and how to avoid them


Resources mentioned:

  • Project Gutenberg
  • Many Books
  • Wikipedia copyright tables
  • KDP publishing guidelines


Connect with Ellen:


Connect with Teddy Smith:




Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16488886 Thu, 23 Jan 2025 04:00:00 -0500 1754 public domain publishing, classic books, book formatting, copyright law, book marketing, amazon kdp, book publishing, classic literature, book production, publishing strategy, book design, literary classics, publishing rights, book printing, author market 57 full false Tom Wilde of ProWritingAid - Why Your Grammar Checker is Holding You Back from Writing a Best Seller Tom Wilde of ProWritingAid - Why Your Grammar Checker is Holding You Back from Writing a Best Seller Tom Wilde is the Head of Partnerships at ProWritingAid, a comprehensive toolkit for storytellers that helps authors improve their writing through advanced analysis and AI-powered features. With a background in English teaching, he brings deep insight into how writers can elevate their craft through technology.

In this episode:

  • Evolution of ProWritingAid from grammar checker to complete writing toolkit
  • Understanding passive vs active voice
  • Key reports and features for writers
  • AI-powered tools for story development
  • Integration with popular writing platforms
  • Privacy and security considerations


Resources mentioned:


Book recommendations:


Connect with Tom:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Tom Wilde is the Head of Partnerships at ProWritingAid, a comprehensive toolkit for storytellers that helps authors improve their writing through advanced analysis and AI-powered features. With a background in English teaching, he brings deep insight into how writers can elevate their craft through technology.

In this episode:

  • Evolution of ProWritingAid from grammar checker to complete writing toolkit
  • Understanding passive vs active voice
  • Key reports and features for writers
  • AI-powered tools for story development
  • Integration with popular writing platforms
  • Privacy and security considerations


Resources mentioned:


Book recommendations:


Connect with Tom:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16475182 Tue, 21 Jan 2025 15:00:00 -0500 2266 writing software, editing tools, writing improvement, grammar checker, story development, writing analysis, author tools, writing feedback, manuscript editing, story critique, writing assistant, AI writing tools, writing platform, author resources, writin 56 full false Audrey Hughey - Write Your Book in One Year: A Busy Author’s Complete Guide Audrey Hughey - Write Your Book in One Year: A Busy Author’s Complete Guide Audrey Hughey is a planner and workbook creator, and a multi-genre fiction author. She uses her B.A. in English and M.A. in Ancient and Classical History to research and craft riveting horror and thriller stories brimming with cultural nuance and rich with lore. She lives in the hills of Appalachia with her family and sweet-but-bossy felines.

In this episode:

  • The importance of holistic life planning for authors
  • Breaking down yearly writing goals
  • Creating effective daily routines
  • Managing productivity with family commitments
  • Setting authentic and meaningful goals
  • Using time-blocking techniques
  • Monthly review and progress tracking


Resources mentioned:

  • The Author's Planner series
  • Virtual writing retreats
  • Monthly Writing Focus Planners
  • Growth Day app
  • Female Entrepreneurship Association
  • Pomodoro Technique


Book recommendations:

  • The Ritualist by Dakota Crowe
  • Six Habits of Growth by Brendon Burchard
  • Atomic Habits by James Clear


Connect with Audrey:


Get your tickets for the 2025 Virtual Spring Writing Retreat: 


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Audrey Hughey is a planner and workbook creator, and a multi-genre fiction author. She uses her B.A. in English and M.A. in Ancient and Classical History to research and craft riveting horror and thriller stories brimming with cultural nuance and rich with lore. She lives in the hills of Appalachia with her family and sweet-but-bossy felines.

In this episode:

  • The importance of holistic life planning for authors
  • Breaking down yearly writing goals
  • Creating effective daily routines
  • Managing productivity with family commitments
  • Setting authentic and meaningful goals
  • Using time-blocking techniques
  • Monthly review and progress tracking


Resources mentioned:

  • The Author's Planner series
  • Virtual writing retreats
  • Monthly Writing Focus Planners
  • Growth Day app
  • Female Entrepreneurship Association
  • Pomodoro Technique


Book recommendations:

  • The Ritualist by Dakota Crowe
  • Six Habits of Growth by Brendon Burchard
  • Atomic Habits by James Clear


Connect with Audrey:


Get your tickets for the 2025 Virtual Spring Writing Retreat: 


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16453194 Fri, 17 Jan 2025 07:00:00 -0500 2677 author productivity, writing planner, time management, goal setting, writing routine, author organization, productivity tools, writing schedule, author planning, time blocking, writing goals, author success, writing habits, productivity system, planning s 55 full false Evan Gow of StoryOrigin - The Power of Author Newsletters: Inside StoryOrigin Evan Gow of StoryOrigin - The Power of Author Newsletters: Inside StoryOrigin Evan Gow is the founder of StoryOrigin, a platform designed to help authors grow their readership through newsletter marketing, review management, and cross-promotions. With a background in tech entrepreneurship and creative writing, he created StoryOrigin to streamline the essential tools authors need for success.


In this episode:

  • Benefits of author newsletters
  • Creating effective reader magnets
  • Newsletter content strategies
  • Cross-promotion techniques
  • Building subscriber lists
  • Newsletter monetization options
  • Platform features and integrations


Resources mentioned:

  • StoryOrigin: https://storyoriginapp.com/
    • MailerLite recommendation
    • Newsletter swap directory
    • Group promotions
    • Universal book links
    • Review copy landing pages


Book recommendations:


Connect with Evan:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Evan Gow is the founder of StoryOrigin, a platform designed to help authors grow their readership through newsletter marketing, review management, and cross-promotions. With a background in tech entrepreneurship and creative writing, he created StoryOrigin to streamline the essential tools authors need for success.


In this episode:

  • Benefits of author newsletters
  • Creating effective reader magnets
  • Newsletter content strategies
  • Cross-promotion techniques
  • Building subscriber lists
  • Newsletter monetization options
  • Platform features and integrations


Resources mentioned:

  • StoryOrigin: https://storyoriginapp.com/
    • MailerLite recommendation
    • Newsletter swap directory
    • Group promotions
    • Universal book links
    • Review copy landing pages


Book recommendations:


Connect with Evan:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16447930 Thu, 16 Jan 2025 08:00:00 -0500 2721 newsletter marketing, author platform, book marketing, email list building, reader magnet, cross promotion, book reviews, author website, book promotion, newsletter strategy, author networking, reader engagement, book sales, author platform, marketing aut 54 full false Oriana Leckert from Kickstarter - How Authors Are Raising Millions Through Crowdfunding Oriana Leckert from Kickstarter - How Authors Are Raising Millions Through Crowdfunding Oriana Leckert is the Head of Publishing at Kickstarter, where she helps creators bring a marvelous array of literary projects to life. She's written and edited for Vice, MTV News, Slate, Hyperallergic, Gothamist, Atlas Obscura, and many more. Her first book, Brooklyn Spaces: 50 Hubs of Culture and Creativity (Monacelli, 2015), grew out of a multi-year project chronicling the rise and fall of under-the-radar creative places across New York City.

In this episode:

  • Understanding Kickstarter's role in publishing
  • Creating successful crowdfunding campaigns
  • Setting realistic funding goals
  • Designing compelling rewards
  • Building community before launching
  • Case studies of successful book campaigns
  • Common mistakes to avoid


Resources mentioned:

  • Kickstarter.com/publishing
  • Kickstarter for Authors Facebook group (6,000+ members)
  • Russell Notle's book on Kickstarter
  • Anthea Sharp's guide for authors
  • Writer MBA with Monica Lionel


Featured Kickstarter Campaigns:


Book recommendations:


Connect with Oriana:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Oriana Leckert is the Head of Publishing at Kickstarter, where she helps creators bring a marvelous array of literary projects to life. She's written and edited for Vice, MTV News, Slate, Hyperallergic, Gothamist, Atlas Obscura, and many more. Her first book, Brooklyn Spaces: 50 Hubs of Culture and Creativity (Monacelli, 2015), grew out of a multi-year project chronicling the rise and fall of under-the-radar creative places across New York City.

In this episode:

  • Understanding Kickstarter's role in publishing
  • Creating successful crowdfunding campaigns
  • Setting realistic funding goals
  • Designing compelling rewards
  • Building community before launching
  • Case studies of successful book campaigns
  • Common mistakes to avoid


Resources mentioned:

  • Kickstarter.com/publishing
  • Kickstarter for Authors Facebook group (6,000+ members)
  • Russell Notle's book on Kickstarter
  • Anthea Sharp's guide for authors
  • Writer MBA with Monica Lionel


Featured Kickstarter Campaigns:


Book recommendations:


Connect with Oriana:


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16409833 Thu, 09 Jan 2025 14:00:00 -0500 2361 crowdfunding, book publishing, author platform, kickstarter campaign, book marketing, publishing success, author community, book rewards, campaign strategy, funding goals, self-publishing, book launch, creative funding, author platform, crowdfunding succe 53 full false The Publishing Performance Show: Our 2024 in Review & Future Plans The Publishing Performance Show: Our 2024 in Review & Future Plans Hey everyone! What a wild ride 2024 has been. From welcoming a new baby (and realizing two kids is WAY more than double the work) to watching this show grow beyond my wildest dreams, I want to share the highs, lows, and everything in between of this incredible year.

In this episode, I'm diving into:

  • Life as a publishing dad 
  • The amazing guests who've joined us - from Susie Quinn to Kevin J Anderson
  • My Vegas adventure at Author Nation (what happens in Vegas... gets recorded!)
  • Growing my own book empire to 22 titles
  • How Publishing Performance's AI is changing the ad game
  • What's coming in 2025 (spoiler: it's gonna be big)


Resources mentioned:

  • Publishing Performance - Our AI advertising wizard
  • Author Nation Videos in Youtube


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Hey everyone! What a wild ride 2024 has been. From welcoming a new baby (and realizing two kids is WAY more than double the work) to watching this show grow beyond my wildest dreams, I want to share the highs, lows, and everything in between of this incredible year.

In this episode, I'm diving into:

  • Life as a publishing dad 
  • The amazing guests who've joined us - from Susie Quinn to Kevin J Anderson
  • My Vegas adventure at Author Nation (what happens in Vegas... gets recorded!)
  • Growing my own book empire to 22 titles
  • How Publishing Performance's AI is changing the ad game
  • What's coming in 2025 (spoiler: it's gonna be big)


Resources mentioned:

  • Publishing Performance - Our AI advertising wizard
  • Author Nation Videos in Youtube


Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16395861 Tue, 07 Jan 2025 08:00:00 -0500 878 publishing podcast, book marketing, author interviews, publishing industry, self-publishing, Amazon advertising, book promotion, author platform, publishing conference, author success, book sales, marketing strategy, author education, publishing software, 52 full false Michele DeFilippo - The Art of Professional Book Production: Inside 1106 Design Michele DeFilippo - The Art of Professional Book Production: Inside 1106 Design Michele DeFilippo is the owner of 1106 Design, providing comprehensive book publishing services for indie authors since 2001. With over 52 years in the publishing industry, she brings extensive expertise in book design, typesetting, and project management.

In this episode:

  • Journey from Crown Publishers to founding 1106 Design
  • Evolution of book formatting from manual typesetting to digital
  • Common mistakes authors make in self-publishing
  • Importance of professional book design and formatting
  • Working with print-on-demand platforms
  • Project management essentials for authors


Resources mentioned:


Book Recommendations:


Connect with Michele:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/



Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Michele DeFilippo is the owner of 1106 Design, providing comprehensive book publishing services for indie authors since 2001. With over 52 years in the publishing industry, she brings extensive expertise in book design, typesetting, and project management.

In this episode:

  • Journey from Crown Publishers to founding 1106 Design
  • Evolution of book formatting from manual typesetting to digital
  • Common mistakes authors make in self-publishing
  • Importance of professional book design and formatting
  • Working with print-on-demand platforms
  • Project management essentials for authors


Resources mentioned:


Book Recommendations:


Connect with Michele:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/



Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16362021 Tue, 31 Dec 2024 10:00:00 -0500 1570 book design, self-publishing, indie publishing, book formatting, typesetting, cover design, print on demand, book production, publishing services, author services, book editing, professional publishing, book project management, book marketing, author plat 51 full false Cathy Lewis - The Power of Publicity: Crafting Author Success Stories Cathy Lewis - The Power of Publicity: Crafting Author Success Stories Cathy Lewis is president of CS Lewis Publicity, a boutique PR firm specializing in non-fiction authors. With over 26 years of experience, she helps authors build their platforms through strategic media outreach.

In this episode:

  • Evolution from publishing to boutique publicity
  • Essential author platform elements
  • Media outreach strategies
  • Social media tactics for authors
  • Importance of core messaging
  • Changes in book marketing landscape
  • Local bookstore resurgence


Resources mentioned:

  • Website essentials
  • Social media platforms
  • Media contacts
  • Press materials
  • Local bookstore events
  • Virtual seminars


Book recommendations:


Connect with Cathy:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Cathy Lewis is president of CS Lewis Publicity, a boutique PR firm specializing in non-fiction authors. With over 26 years of experience, she helps authors build their platforms through strategic media outreach.

In this episode:

  • Evolution from publishing to boutique publicity
  • Essential author platform elements
  • Media outreach strategies
  • Social media tactics for authors
  • Importance of core messaging
  • Changes in book marketing landscape
  • Local bookstore resurgence


Resources mentioned:

  • Website essentials
  • Social media platforms
  • Media contacts
  • Press materials
  • Local bookstore events
  • Virtual seminars


Book recommendations:


Connect with Cathy:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16341015 Thu, 26 Dec 2024 09:00:00 -0500 2020 book publicity, author platform, media outreach, book marketing, PR strategy, author branding, thought leadership, book promotion, media relations, publishing industry, book publicity firm, author marketing, press coverage, book launch strategy, media pla 50 full false Dakota Krout - Level Up Your Writing: Inside the World of LitRPG Publishing Dakota Krout - Level Up Your Writing: Inside the World of LitRPG Publishing Dakota Krout is a successful LitRPG author and founder of Mountandale Press, specializing in LitRPG, GameLit, and cultivation fiction. With a background in computer science and military communications, he brings systematic thinking to his writing and publishing ventures.

In this episode:

  • Explanation of LitRPG and GameLit genres
  • Building systematic magic and progression systems
  • Process of founding and running Mountandale Press
  • Publishing success metrics and author requirements
  • Marketing strategies in niche genres
  • Importance of community engagement


Resources mentioned:


Book recommendations:


Connect with Dakota Krout:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/



Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Dakota Krout is a successful LitRPG author and founder of Mountandale Press, specializing in LitRPG, GameLit, and cultivation fiction. With a background in computer science and military communications, he brings systematic thinking to his writing and publishing ventures.

In this episode:

  • Explanation of LitRPG and GameLit genres
  • Building systematic magic and progression systems
  • Process of founding and running Mountandale Press
  • Publishing success metrics and author requirements
  • Marketing strategies in niche genres
  • Importance of community engagement


Resources mentioned:


Book recommendations:


Connect with Dakota Krout:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/



Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16334534 Tue, 24 Dec 2024 07:00:00 -0500 2786 LitRPG author, GameLit publishing, fantasy writing, system-based writing, magic systems, book marketing, author success, publishing house, indie publishing, fantasy genres, writing community, author networking, book series, systematic writing, computer sc 49 full false Gillian Harvey - From French Farmhouses to 11,000 Book Reviews on Amazon Gillian Harvey - From French Farmhouses to 11,000 Book Reviews on Amazon Gillian Harvey is a successful author of women's fiction with nine published books, including the bestselling "The Year in the French Farmhouse" and "The Bordeaux Book Club." Living in France for many years before recently returning to the UK, she brings authentic French culture and experiences to her novels. Her latest book "The Little Provence Bookshop" combines elements of mystery, humor, and magical realism in a French setting.

In this episode:

  • Journey from teaching to full-time writing
  • Experience of moving to and living in France
  • Writing process and plotting techniques using 40-point story outlines
  • Naturally incorporating humor into storytelling
  • Building successful author-reader relationships through reviews
  • Transitioning between publishers and working with Boldwood Books
  • Balancing social media presence across platforms
  • Importance of in-person author communities and events


Resources mentioned:


Book recommendations:


Connect with Gillian Harvey:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Gillian Harvey is a successful author of women's fiction with nine published books, including the bestselling "The Year in the French Farmhouse" and "The Bordeaux Book Club." Living in France for many years before recently returning to the UK, she brings authentic French culture and experiences to her novels. Her latest book "The Little Provence Bookshop" combines elements of mystery, humor, and magical realism in a French setting.

In this episode:

  • Journey from teaching to full-time writing
  • Experience of moving to and living in France
  • Writing process and plotting techniques using 40-point story outlines
  • Naturally incorporating humor into storytelling
  • Building successful author-reader relationships through reviews
  • Transitioning between publishers and working with Boldwood Books
  • Balancing social media presence across platforms
  • Importance of in-person author communities and events


Resources mentioned:


Book recommendations:


Connect with Gillian Harvey:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16308653 Thu, 19 Dec 2024 08:00:00 -0500 2022 Gillian Harvey author, French fiction, women's fiction writer, The Little Provence Bookshop, The Year in the French Farmhouse, Boldwood Books, contemporary fiction 48 full false Roni Robbins - Transforming Family History into Award-Winning Fiction Roni Robbins - Transforming Family History into Award-Winning Fiction Roni Robbins, an award-winning journalist and author, shares her journey of transforming her grandfather's recorded memories into the award-winning book "Hands of Gold." With a background in journalism spanning publications like the Atlanta Journal Constitution and WebMD, she brings professional storytelling expertise to her family's Holocaust survival story.

In this episode:

  • Journey from journalism to authorship
  • Converting oral history to narrative
  • Research and verification process
  • Traditional publishing journey
  • Marketing strategies and awards
  • Future writing projects
  • Legacy preservation techniques


Resources Mentioned:


Book Recommendations:


Connect with Roni Robbins:



Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Roni Robbins, an award-winning journalist and author, shares her journey of transforming her grandfather's recorded memories into the award-winning book "Hands of Gold." With a background in journalism spanning publications like the Atlanta Journal Constitution and WebMD, she brings professional storytelling expertise to her family's Holocaust survival story.

In this episode:

  • Journey from journalism to authorship
  • Converting oral history to narrative
  • Research and verification process
  • Traditional publishing journey
  • Marketing strategies and awards
  • Future writing projects
  • Legacy preservation techniques


Resources Mentioned:


Book Recommendations:


Connect with Roni Robbins:



Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16296854 Tue, 17 Dec 2024 15:00:00 -0500 1931 historical fiction, Holocaust literature, family memoirs, literary awards, traditional publishing, journalism to fiction, oral history, book marketing, legacy writing, author platform 47 full false Eirinaios Theodorou of Publisher Champ - Making Sense of KDP Analytics, Book Sales Tracking and ROI Eirinaios Theodorou of Publisher Champ - Making Sense of KDP Analytics, Book Sales Tracking and ROI Eirinaios Theodorou is the founder and CEO of Publisher Champ, the leading all-in-one analytics platform used by over 16,000 authors. What started as a solution for his brother-in-law's book tracking needs has grown into a comprehensive platform that automatically pulls together royalties and spending data from multiple platforms including Amazon, Barnes & Noble, and Draft2Digital, providing authors with detailed analytics for their publishing business.

In this episode:

  • Origins of Publisher Champ
  • Key performance indicators for authors
  • Analytics across multiple platforms
  • Return on investment tracking
  • Smart link functionality
  • Multi-platform integration
  • Future development plans


Resources Mentioned:

  • PublisherChamp - https://www.publisherchamp.com/
  • Draft2Digital integration
  • Barnes & Noble integration
  • Meta Ads platform
  • Amazon KDP
  • Kobo (upcoming)
  • TikTok Ads (upcoming)
  • Bookbub integration (in development)


Book Recommendations:


Connect with Eiri Theodorou & Publisher Champ



Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Eirinaios Theodorou is the founder and CEO of Publisher Champ, the leading all-in-one analytics platform used by over 16,000 authors. What started as a solution for his brother-in-law's book tracking needs has grown into a comprehensive platform that automatically pulls together royalties and spending data from multiple platforms including Amazon, Barnes & Noble, and Draft2Digital, providing authors with detailed analytics for their publishing business.

In this episode:

  • Origins of Publisher Champ
  • Key performance indicators for authors
  • Analytics across multiple platforms
  • Return on investment tracking
  • Smart link functionality
  • Multi-platform integration
  • Future development plans


Resources Mentioned:

  • PublisherChamp - https://www.publisherchamp.com/
  • Draft2Digital integration
  • Barnes & Noble integration
  • Meta Ads platform
  • Amazon KDP
  • Kobo (upcoming)
  • TikTok Ads (upcoming)
  • Bookbub integration (in development)


Book Recommendations:


Connect with Eiri Theodorou & Publisher Champ



Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16269276 Thu, 12 Dec 2024 14:00:00 -0500 2323 book analytics, author tools, publishing metrics, ROI tracking, sales tracking, advertising analytics, multi-platform publishing, smart links 46 full false Dawn Greenfield Ireland - The Power of Critique Groups in Author Development Dawn Greenfield Ireland - The Power of Critique Groups in Author Development Dawn Greenfield Ireland is an award-winning author of 20 novels, including five series spanning cozy mystery, sci-fi/fantasy, billionaire shapeshifters, and dystopian genres. With certificates from UCLA's Professional Program in Screenwriting and ScreenwritingU, she has written 15 screenplays (two optioned) and seven award-winning nonfiction books. A former technical writer turned full-time author and publisher, Dawn now runs Artistic Origins publishing services while continuing to write across multiple genres.

In this episode:

  • Journey from technical to creative writing
  • Evolution of first novel over 30 years
  • Importance of critique groups
  • Building a publishing company
  • Writing across multiple genres
  • Publishing services for authors
  • Marketing strategies and challenges


Resources Mentioned:


Book Recommendations:


Connect with Dawn Greenfield: 


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Dawn Greenfield Ireland is an award-winning author of 20 novels, including five series spanning cozy mystery, sci-fi/fantasy, billionaire shapeshifters, and dystopian genres. With certificates from UCLA's Professional Program in Screenwriting and ScreenwritingU, she has written 15 screenplays (two optioned) and seven award-winning nonfiction books. A former technical writer turned full-time author and publisher, Dawn now runs Artistic Origins publishing services while continuing to write across multiple genres.

In this episode:

  • Journey from technical to creative writing
  • Evolution of first novel over 30 years
  • Importance of critique groups
  • Building a publishing company
  • Writing across multiple genres
  • Publishing services for authors
  • Marketing strategies and challenges


Resources Mentioned:


Book Recommendations:


Connect with Dawn Greenfield: 


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16255098 Tue, 10 Dec 2024 13:00:00 -0500 1990 multi-genre author, publishing services, book formatting, critique groups, technical writing, screenwriting, author services, indie publishing, cozy mysteries, sci-fi fantasy 45 full false Nick Courtright - How a Hybrid Publishing Partnership Works with Atmosphere Press CEO Nick Courtright - How a Hybrid Publishing Partnership Works with Atmosphere Press CEO Nick Courtright, CEO and founder of Atmosphere Press, brings his background as a PhD in literature and published author to hybrid publishing. Through Atmosphere Press, he has developed a transparent, author-focused approach that combines the best elements of traditional and self-publishing.

In this episode:

  • Evolution of hybrid publishing models
  • Manuscript selection process
  • Editorial and design services
  • Marketing and publicity support
  • Author collaboration approach
  • Building successful publishing partnerships


Resources mentioned:


Book Recommendation: 

  • "How to Monetize Despair" by Lisa Matolo


Connect with Atmosphere Press:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Nick Courtright, CEO and founder of Atmosphere Press, brings his background as a PhD in literature and published author to hybrid publishing. Through Atmosphere Press, he has developed a transparent, author-focused approach that combines the best elements of traditional and self-publishing.

In this episode:

  • Evolution of hybrid publishing models
  • Manuscript selection process
  • Editorial and design services
  • Marketing and publicity support
  • Author collaboration approach
  • Building successful publishing partnerships


Resources mentioned:


Book Recommendation: 

  • "How to Monetize Despair" by Lisa Matolo


Connect with Atmosphere Press:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16226817 Thu, 05 Dec 2024 08:00:00 -0500 2380 hybrid publishing, manuscript submission, author rights, publishing services, book marketing, editorial services, author collaboration, transparent publishing 44 full false Halima Khatun - DIY Book PR: The Secret to Getting Your Books Featured in National Media Halima Khatun - DIY Book PR: The Secret to Getting Your Books Featured in National Media Halima Khatun, a former journalist with prestigious experience at ITV and BBC, has successfully transitioned from media to becoming an accomplished author and PR consultant.  With her background in media and communications, she's mastered both storytelling and book marketing, particularly through strategic PR and media outreach. 

In this episode:

  • Journey from journalism to author
  • PR strategies for self-published authors
  • Media outreach techniques
  • Building relationships with libraries
  • Self-publishing vs traditional publishing
  • Writing authentic diverse fiction
  • Building author platforms


Resources mentioned:


Book recommendations:


Connect with Halima Khatun:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Halima Khatun, a former journalist with prestigious experience at ITV and BBC, has successfully transitioned from media to becoming an accomplished author and PR consultant.  With her background in media and communications, she's mastered both storytelling and book marketing, particularly through strategic PR and media outreach. 

In this episode:

  • Journey from journalism to author
  • PR strategies for self-published authors
  • Media outreach techniques
  • Building relationships with libraries
  • Self-publishing vs traditional publishing
  • Writing authentic diverse fiction
  • Building author platforms


Resources mentioned:


Book recommendations:


Connect with Halima Khatun:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16216647 Tue, 03 Dec 2024 15:00:00 -0500 2838 book PR, author publicity, media coverage, self-publishing success, author platform,press releases, media pitching, library outreach, book marketing, author branding 43 full false Shelby Leigh - The Power of TikTok: Turning Views Into Book Sales Shelby Leigh - The Power of TikTok: Turning Views Into Book Sales Shelby Leigh is a mental health poetry author who has built a significant social media presence, with over 103,000 Instagram followers and viral TikTok success. Her journey from self-publishing to traditional publishing demonstrates the power of social media marketing for book sales.

In this episode:

  • Mental health poetry publishing success
  • TikTok marketing strategies
  • Content creation best practices
  • Social media platform building
  • Converting views to sales
  • Book marketing analytics


Resources mentioned:


Book Recommendations for Poetry:


Traditional Poetry Influences:


Modern Poetry Recommendations:


Connect with Shelby Leigh:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Shelby Leigh is a mental health poetry author who has built a significant social media presence, with over 103,000 Instagram followers and viral TikTok success. Her journey from self-publishing to traditional publishing demonstrates the power of social media marketing for book sales.

In this episode:

  • Mental health poetry publishing success
  • TikTok marketing strategies
  • Content creation best practices
  • Social media platform building
  • Converting views to sales
  • Book marketing analytics


Resources mentioned:


Book Recommendations for Poetry:


Traditional Poetry Influences:


Modern Poetry Recommendations:


Connect with Shelby Leigh:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/ Teddy Smith Buzzsprout-16189674 Fri, 29 Nov 2024 04:00:00 -0500 2032 poetry marketing, mental health author, booktok, social media marketing, book promotion 42 full false Jami Albright - The Business of Writing Romantic Comedy Jami Albright - The Business of Writing Romantic Comedy Jami Albright is a born and raised Texas girl and the multiple award-winning author of the "Brides on the Run" and "Small-Town Royalty" series—both known for being sexy, swoony, and laugh-out-loud funny. Beginning her writing journey at 47, Jami brings her background in stand-up comedy and natural storyteller's voice to her romance novels. When she's not writing, she's a wife, mother, and actress/comedian who loves all things Outlander, puppies, and can be found watching her beloved Houston Texans on Sundays during football season, hoping they won't break her heart.

In this episode:

  • Journey from stand-up comedy to romance writing
  • Building and maintaining an engaged newsletter audience
  • The importance of maintaining authentic voice in romance comedy
  • Marketing strategies for self-published authors
  • The value of networking and writing communities
  • Insights into the editing process for genre fiction
  • Experience running a successful author podcast


Resources mentioned:


Book recommendations:


Connect with Jami Albright:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Jami Albright is a born and raised Texas girl and the multiple award-winning author of the "Brides on the Run" and "Small-Town Royalty" series—both known for being sexy, swoony, and laugh-out-loud funny. Beginning her writing journey at 47, Jami brings her background in stand-up comedy and natural storyteller's voice to her romance novels. When she's not writing, she's a wife, mother, and actress/comedian who loves all things Outlander, puppies, and can be found watching her beloved Houston Texans on Sundays during football season, hoping they won't break her heart.

In this episode:

  • Journey from stand-up comedy to romance writing
  • Building and maintaining an engaged newsletter audience
  • The importance of maintaining authentic voice in romance comedy
  • Marketing strategies for self-published authors
  • The value of networking and writing communities
  • Insights into the editing process for genre fiction
  • Experience running a successful author podcast


Resources mentioned:


Book recommendations:


Connect with Jami Albright:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16178989 Fri, 29 Nov 2024 04:00:00 -0500 3634 romance author, romantic comedy writer, author marketing, newsletter strategy, self-publishing success 41 full false Brownell Landrum - From Screenplay to Novel: Building a Multi-Platform Author Career Brownell Landrum - From Screenplay to Novel: Building a Multi-Platform Author Career Brownell Landrum is a multi-genre author who transitioned from business writing to fiction and screenwriting. Drawing from her experience in marketing and storytelling, she creates novels structured for potential TV/film adaptation, with a special focus on reincarnation themes that bridge multiple lifetimes and genres.

In this episode:

  • Journey from nonfiction to fiction writing
  • Structuring novels for TV/film adaptation
  • Building engaged Facebook communities
  • Using lead magnets and book funnels
  • Balancing multiple writing formats
  • Marketing strategies for self-published authors
  • Creating bonus content for readers


Resources mentioned:


Book Recommendations:


Connect with Brownell Landrum:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Brownell Landrum is a multi-genre author who transitioned from business writing to fiction and screenwriting. Drawing from her experience in marketing and storytelling, she creates novels structured for potential TV/film adaptation, with a special focus on reincarnation themes that bridge multiple lifetimes and genres.

In this episode:

  • Journey from nonfiction to fiction writing
  • Structuring novels for TV/film adaptation
  • Building engaged Facebook communities
  • Using lead magnets and book funnels
  • Balancing multiple writing formats
  • Marketing strategies for self-published authors
  • Creating bonus content for readers


Resources mentioned:


Book Recommendations:


Connect with Brownell Landrum:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16148730 Fri, 22 Nov 2024 03:00:00 -0500 2577 author platform, book marketing, screenplay writing, reincarnation fiction, community building 40 full false Rossana Corniel & Virginie Carmichael of Booksprout - Building Your Book's Social Proof Through Reviews (Live at Author Nation 2024) Rossana Corniel & Virginie Carmichael of Booksprout - Building Your Book's Social Proof Through Reviews (Live at Author Nation 2024) [RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]  

Rossana Corniel and Virginie Carmichael from Book Sprout share insights into their review platform and first conference experience at Author Nation. As both business leaders and writers themselves, they discuss the importance of authentic reader reviews and building social proof.

In this episode:

  • Book Sprout's digital review platform
  • Building authentic reader communities
  • Conference networking insights
  • AI adoption in publishing
  • Romance genre review dynamics
  • Author journey perspectives


Connect with BookSprout:


Platform Features:

  • Free trial availability
  • Digital ARC distribution
  • Multi-platform review posting
  • Genre targeting
  • "Whale reader" community


Supported Platforms:

  • Amazon
  • Goodreads
  • Google Play
  • Other major retailers


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> [RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]  

Rossana Corniel and Virginie Carmichael from Book Sprout share insights into their review platform and first conference experience at Author Nation. As both business leaders and writers themselves, they discuss the importance of authentic reader reviews and building social proof.

In this episode:

  • Book Sprout's digital review platform
  • Building authentic reader communities
  • Conference networking insights
  • AI adoption in publishing
  • Romance genre review dynamics
  • Author journey perspectives


Connect with BookSprout:


Platform Features:

  • Free trial availability
  • Digital ARC distribution
  • Multi-platform review posting
  • Genre targeting
  • "Whale reader" community


Supported Platforms:

  • Amazon
  • Goodreads
  • Google Play
  • Other major retailers


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16135385 Tue, 19 Nov 2024 13:00:00 -0500 981 book reviews, author marketing, social proof, digital ARCs, review strategy, reader engagement 39 full false Liam Gray - How Book Report Helps Authors Track Their Publishing Success (Live at Author Nation 2024) Liam Gray - How Book Report Helps Authors Track Their Publishing Success (Live at Author Nation 2024) [RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]  

Liam Gray from Book Report shares insights into the company's analytics platform and his first major conference experience. As founder of Book Report, Liam discusses how authors can effectively track their sales data across multiple platforms and make data-driven decisions for their publishing business.

In this episode:

  • Book Report's browser extension functionality
  • Top use cases for sales tracking
  • Wide publishing analytics
  • Conference networking experiences
  • Sales data visualization features
  • Future platform developments


Connect with Book Report:


Book Report supports:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> [RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]  

Liam Gray from Book Report shares insights into the company's analytics platform and his first major conference experience. As founder of Book Report, Liam discusses how authors can effectively track their sales data across multiple platforms and make data-driven decisions for their publishing business.

In this episode:

  • Book Report's browser extension functionality
  • Top use cases for sales tracking
  • Wide publishing analytics
  • Conference networking experiences
  • Sales data visualization features
  • Future platform developments


Connect with Book Report:


Book Report supports:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16135284 Tue, 19 Nov 2024 13:00:00 -0500 701 book sales tracking, author analytics, book marketing analytics, publishing analytics, sales reporting software, book revenue analysis 38 full false Phil Marshall & Andrew Wallner of Spoken - The Future of Audio Publishing: AI Meets Monetization (Live at Author Nation 2024) Phil Marshall & Andrew Wallner of Spoken - The Future of Audio Publishing: AI Meets Monetization (Live at Author Nation 2024) [RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]  

Phil Marshall and Andrew Wallner, co-founders of Spoken, introduce their revolutionary platform combining AI narration with a unique streaming and monetization model. Launched just three months ago, Spoken helps writers create, publish, and monetize audio content with an innovative subscription-based revenue model that directly rewards creators based on listening time.


In this episode:

  • Understanding Spoken's dual-purpose platform
  • AI narration with voice actor quality
  • New monetization model for audio content
  • Short-form audio publishing opportunities
  • Ethical AI approach in publishing


Resources mentioned:

  • Spoken Beta Platform: https://www.spoken.press/
  • AI Voice Library
  • Multi-cast narration features
  • Custom voice editing tools
  • Subscription streaming service (launching 2025)


Connect with Spoken:


Connect with Teddy Smith:



Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> [RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]  

Phil Marshall and Andrew Wallner, co-founders of Spoken, introduce their revolutionary platform combining AI narration with a unique streaming and monetization model. Launched just three months ago, Spoken helps writers create, publish, and monetize audio content with an innovative subscription-based revenue model that directly rewards creators based on listening time.


In this episode:

  • Understanding Spoken's dual-purpose platform
  • AI narration with voice actor quality
  • New monetization model for audio content
  • Short-form audio publishing opportunities
  • Ethical AI approach in publishing


Resources mentioned:

  • Spoken Beta Platform: https://www.spoken.press/
  • AI Voice Library
  • Multi-cast narration features
  • Custom voice editing tools
  • Subscription streaming service (launching 2025)


Connect with Spoken:


Connect with Teddy Smith:



Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16111198 Fri, 15 Nov 2024 09:00:00 -0500 1147 AI narration, audiobook creation, audio publishing platform, author monetization, AI voice technology, audio streaming, indie audiobooks, book narration tools, audio publishing, author platform, audio content creation, 37 full false Monique Nelson of Atticus - Professional Book Formatting Made Easy (Live at Author Nation 2024) Monique Nelson of Atticus - Professional Book Formatting Made Easy (Live at Author Nation 2024) [RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]  

Monique Nelson is the Educational Content Creator at Atticus, a comprehensive book writing and formatting software designed to be an author's best friend. With three years of Author Nation experience, she helps writers transform their manuscripts into professionally formatted books across multiple formats.


In this episode:

  • Understanding Atticus formatting capabilities
  • Live demos and hands-on training
  • Professional formatting without outsourcing
  • New feature highlights
  • The value of author conferences


Resources mentioned:


Connect with Monique Nelson:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> [RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]  

Monique Nelson is the Educational Content Creator at Atticus, a comprehensive book writing and formatting software designed to be an author's best friend. With three years of Author Nation experience, she helps writers transform their manuscripts into professionally formatted books across multiple formats.


In this episode:

  • Understanding Atticus formatting capabilities
  • Live demos and hands-on training
  • Professional formatting without outsourcing
  • New feature highlights
  • The value of author conferences


Resources mentioned:


Connect with Monique Nelson:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16111180 Fri, 15 Nov 2024 09:00:00 -0500 710 book formatting software, writing tools, self-publishing software, ebook formatting, print book formatting, author tools, book production, manuscript formatting, publishing software, 36 full false Michael Stewart - AI-Powered Writing: The Future of Storytelling (Live at Author Nation 2024) Michael Stewart - AI-Powered Writing: The Future of Storytelling (Live at Author Nation 2024) [RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]  

Michael Stewart leads the community at SudoWrite, an AI-powered writing platform helping authors streamline their creative process. With a team distributed across the US and a community of over 10,000 authors, SudoWrite combines traditional writing tools with AI capabilities to help writers manage their stories, particularly series work.


In this episode:

  • Understanding SudoWrite's AI writing assistance
  • How StoryBible helps track character details
  • New series support features
  • Creating custom writing tools
  • Building community around writing tech


Resources mentioned:


Connect with Michael Stewart:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> [RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]  

Michael Stewart leads the community at SudoWrite, an AI-powered writing platform helping authors streamline their creative process. With a team distributed across the US and a community of over 10,000 authors, SudoWrite combines traditional writing tools with AI capabilities to help writers manage their stories, particularly series work.


In this episode:

  • Understanding SudoWrite's AI writing assistance
  • How StoryBible helps track character details
  • New series support features
  • Creating custom writing tools
  • Building community around writing tech


Resources mentioned:


Connect with Michael Stewart:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16111175 Fri, 15 Nov 2024 09:00:00 -0500 814 AI writing tools, writing software, story planning, author technology, writing assistance, creative writing tools, story organization, series management, writing community, author productivity, writing platform, AI for authors, story development, writing 35 full false ​​Marnye Young - The Magic of Audiobook Production: Beyond The Booth (Live at Author Nation 2024) ​​Marnye Young - The Magic of Audiobook Production: Beyond The Booth (Live at Author Nation 2024) [RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]  

​​Marnye Young is the founder of Audio Sorceress, a comprehensive audiobook production company. With an MFA from Yale and extensive narration experience, she leads a team delivering full-service audiobook production including custom trailers, marketing support, and advanced listening copy teams.


In this episode:

  • Audiobook production essentials
  • Marketing strategies for audiobooks
  • Building advance review teams
  • The growing audiobook market
  • Value-added services in production


Resources mentioned:


Connect with ​​Marnye Young & Audio Sorceress:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> [RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]  

​​Marnye Young is the founder of Audio Sorceress, a comprehensive audiobook production company. With an MFA from Yale and extensive narration experience, she leads a team delivering full-service audiobook production including custom trailers, marketing support, and advanced listening copy teams.


In this episode:

  • Audiobook production essentials
  • Marketing strategies for audiobooks
  • Building advance review teams
  • The growing audiobook market
  • Value-added services in production


Resources mentioned:


Connect with ​​Marnye Young & Audio Sorceress:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16111172 Fri, 15 Nov 2024 09:00:00 -0500 933 audiobook production, audiobook marketing, book narration, audio publishing, book promotion, audiobook creation, author services, book trailers, advance listening copies, audiobook reviews, indie audiobooks, book production, audio marketing, publishing in 34 full false D.F. Hart - Making Sense of Author Finances (Live at Author Nation 2024) D.F. Hart - Making Sense of Author Finances (Live at Author Nation 2024) [RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]  

D.F. Hart is a crime fiction author and the founder of 2 of Harts, a specialized bookkeeping service for authors. With expertise in both writing and financial management, she helps authors transform their writing passion into sustainable businesses through proper financial tracking and analysis.

In this episode:

  • Understanding the business side of author life
  • How to calculate true ROI on advertising
  • Tips for tracking book sales and formats
  • Essential bookkeeping practices for authors
  • The importance of separating business and personal finances


Resources mentioned:

  • 2 of Harts Bookkeeping Services: https://2ofhartsacctg.com/
  • KU page reads calculation method
  • Cost per click analysis framework
  • Custom chart of accounts for authors


Connect with D.F. Hart:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> [RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]  

D.F. Hart is a crime fiction author and the founder of 2 of Harts, a specialized bookkeeping service for authors. With expertise in both writing and financial management, she helps authors transform their writing passion into sustainable businesses through proper financial tracking and analysis.

In this episode:

  • Understanding the business side of author life
  • How to calculate true ROI on advertising
  • Tips for tracking book sales and formats
  • Essential bookkeeping practices for authors
  • The importance of separating business and personal finances


Resources mentioned:

  • 2 of Harts Bookkeeping Services: https://2ofhartsacctg.com/
  • KU page reads calculation method
  • Cost per click analysis framework
  • Custom chart of accounts for authors


Connect with D.F. Hart:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16111166 Fri, 15 Nov 2024 09:00:00 -0500 936 author bookkeeping, writer accounting, publishing business, book sales tracking, author financial management, indie publisher finances, book marketing ROI, author business tips, publishing industry accounting 33 full false Tony Lee - From Comics to Novels: The Art of Scene Writing Success (Live at Author Nation 2024) Tony Lee - From Comics to Novels: The Art of Scene Writing Success (Live at Author Nation 2024) [RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]  

Tony Lee is a versatile author with 34 years of professional writing experience across various mediums including comics, TV, film, and journalism. Recently pivoting to novels with his Jack Gatlin series, Tony has transformed his extensive storytelling background into remarkable success in indie publishing, now earning more monthly than his previous yearly income.

In this episode:

  • From comic writer to novelist: Tony's journey
  • Scene writing techniques and mindset
  • How AI aids in writing productivity
  • Building a successful editing process
  • The importance of industry events


Resources mentioned:


Connect with Tony:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> [RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]  

Tony Lee is a versatile author with 34 years of professional writing experience across various mediums including comics, TV, film, and journalism. Recently pivoting to novels with his Jack Gatlin series, Tony has transformed his extensive storytelling background into remarkable success in indie publishing, now earning more monthly than his previous yearly income.

In this episode:

  • From comic writer to novelist: Tony's journey
  • Scene writing techniques and mindset
  • How AI aids in writing productivity
  • Building a successful editing process
  • The importance of industry events


Resources mentioned:


Connect with Tony:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16111164 Fri, 15 Nov 2024 09:00:00 -0500 1458 scene writing tips, writing craft, comic to novel writing, indie author success, AI writing tools, dictation for authors, writing productivity, self-publishing success, writing business, book editing process, author networking, publishing career, writing 32 full false Oriana Leckert of Kickstarter - Kickstart Your Book: Secrets of Crowdfunding Success (Live at Author Nation 2024) Oriana Leckert of Kickstarter - Kickstart Your Book: Secrets of Crowdfunding Success (Live at Author Nation 2024) [RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]  

Oriana Leckert is the Head of Publishing at Kickstarter, where she serves as a literary industry expert, crowdfunding consultant, and champion for creators. With over $300 million pledged to publishing projects on Kickstarter, Oriana helps authors navigate the platform's potential for building communities and creating unique literary experiences.

In this episode:

  • Understanding Kickstarter's role in publishing projects
  • Essential steps for launching a successful campaign
  • How to leverage existing audiences for crowdfunding success
  • Creating compelling rewards for backers
  • Campaign funding mechanics and timeline basics


Resources mentioned:


Connect with Oriana Leckert and Kickstarter:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> [RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]  

Oriana Leckert is the Head of Publishing at Kickstarter, where she serves as a literary industry expert, crowdfunding consultant, and champion for creators. With over $300 million pledged to publishing projects on Kickstarter, Oriana helps authors navigate the platform's potential for building communities and creating unique literary experiences.

In this episode:

  • Understanding Kickstarter's role in publishing projects
  • Essential steps for launching a successful campaign
  • How to leverage existing audiences for crowdfunding success
  • Creating compelling rewards for backers
  • Campaign funding mechanics and timeline basics


Resources mentioned:


Connect with Oriana Leckert and Kickstarter:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16111163 Fri, 15 Nov 2024 09:00:00 -0500 641 crowdfunding for authors, book publishing kickstarter, author crowdfunding, publishing campaigns, book funding, indie author funding, kickstarter publishing, book launch campaigns, author platform building, creative writing funding, self-publishing crowdf 31 full false Megan Haskell - The Wide Publisher's Guide to Metadata Mastery (Live at Author Nation 2024) Megan Haskell - The Wide Publisher's Guide to Metadata Mastery (Live at Author Nation 2024) [RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]  

Megan Haskell is the co-founder of AuthorTrack, an innovative software solution revolutionizing how authors manage their metadata across multiple publishing platforms. With hands-on experience in direct publishing to major retailers including Amazon, Barnes & Noble, Google Play, and Kobo, Megan combines practical author experience with technical expertise to help writers maximize their books' visibility across all platforms.

In this episode:

  • Understanding metadata strategies for multiple retail platforms
  • How to optimize keywords for different retailers
  • Managing book metadata effectively across platforms
  • The story behind AuthorTrack's development
  • Strategic approaches to titles, subtitles, and descriptions


Resources mentioned:


Connect with Megan Haskell: 


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> [RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]  

Megan Haskell is the co-founder of AuthorTrack, an innovative software solution revolutionizing how authors manage their metadata across multiple publishing platforms. With hands-on experience in direct publishing to major retailers including Amazon, Barnes & Noble, Google Play, and Kobo, Megan combines practical author experience with technical expertise to help writers maximize their books' visibility across all platforms.

In this episode:

  • Understanding metadata strategies for multiple retail platforms
  • How to optimize keywords for different retailers
  • Managing book metadata effectively across platforms
  • The story behind AuthorTrack's development
  • Strategic approaches to titles, subtitles, and descriptions


Resources mentioned:


Connect with Megan Haskell: 


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16111162 Fri, 15 Nov 2024 09:00:00 -0500 948 book metadata optimization, author metadata management, wide publishing strategies, book publishing metadata, publishing platforms comparison, book marketing optimization 30 full false Willow Winters - Mastering Direct Sales: A Self-Publishing Success Story (Live at Author Nation 2024) Willow Winters - Mastering Direct Sales: A Self-Publishing Success Story (Live at Author Nation 2024) [RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]  

Willow Winters, a successful indie author and entrepreneur, shares insights into creating multiple revenue streams in self-publishing. Speaking from Author Nation 2024, she discusses how authors can build stability through diverse income sources, from direct sales to Kickstarter campaigns. Along with her husband Sean, who handles the business operations, Winter has created a unique publishing model that includes specialty editions and direct-to-reader sales.

In this episode:

  • Creating multiple revenue streams for authors
  • Direct sales vs Amazon distribution
  • Print quality comparisons across providers
  • Kickstarter campaign strategies
  • Special edition book creation
  • Conference networking value
  • Building business stability


Resources mentioned: 


Connect with Willow Winters:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> [RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]  

Willow Winters, a successful indie author and entrepreneur, shares insights into creating multiple revenue streams in self-publishing. Speaking from Author Nation 2024, she discusses how authors can build stability through diverse income sources, from direct sales to Kickstarter campaigns. Along with her husband Sean, who handles the business operations, Winter has created a unique publishing model that includes specialty editions and direct-to-reader sales.

In this episode:

  • Creating multiple revenue streams for authors
  • Direct sales vs Amazon distribution
  • Print quality comparisons across providers
  • Kickstarter campaign strategies
  • Special edition book creation
  • Conference networking value
  • Building business stability


Resources mentioned: 


Connect with Willow Winters:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16103400 Wed, 13 Nov 2024 21:00:00 -0500 786 multiple revenue streams, direct book sales, self-publishing business, author entrepreneur, publishing stability, business diversification, author income streams, publishing business model 29 full false Nicolette Terry - The Journey of a Military Spouse Turned Romance Author (Live at Author Nation 2024) Nicolette Terry - The Journey of a Military Spouse Turned Romance Author (Live at Author Nation 2024) [RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]  

Nicolette Terry, a rising star in the romance genre, shares her journey from military spouse to published author. With relatable characters and passion projects that tackle tough topics, Nicolette's books have captured the hearts of readers. She discusses her writing process, the importance of mentorship, and the value of attending events like Author Nation.

In this episode:

  • Nicolette's experience at Author Nation and the benefits of networking with fellow authors
  • The inspiration behind Nicolette's military romance series
  • Crafting relatable characters and tackling tough topics like narcissistic abuse
  • Nicolette's journey from pantser to plotter and the resources that helped her master the romance genre
  • The role of mentorship in Nicolette's author career, particularly from Audrey Huey
  • Balancing motherhood and writing with the help of Audrey Huey's author planner
  • Collaborating with fellow authors on projects like Plotter on Paper
  • The importance of building a network of support within the author community


Resources mentioned:


Connect with Nicolette Terry:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/



Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> [RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]  

Nicolette Terry, a rising star in the romance genre, shares her journey from military spouse to published author. With relatable characters and passion projects that tackle tough topics, Nicolette's books have captured the hearts of readers. She discusses her writing process, the importance of mentorship, and the value of attending events like Author Nation.

In this episode:

  • Nicolette's experience at Author Nation and the benefits of networking with fellow authors
  • The inspiration behind Nicolette's military romance series
  • Crafting relatable characters and tackling tough topics like narcissistic abuse
  • Nicolette's journey from pantser to plotter and the resources that helped her master the romance genre
  • The role of mentorship in Nicolette's author career, particularly from Audrey Huey
  • Balancing motherhood and writing with the help of Audrey Huey's author planner
  • Collaborating with fellow authors on projects like Plotter on Paper
  • The importance of building a network of support within the author community


Resources mentioned:


Connect with Nicolette Terry:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/



Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16103267 Wed, 13 Nov 2024 21:00:00 -0500 894 Nicolette Terry, Author Nation, romance author, military romance, relatable characters, narcissistic abuse, writing process, pantser, plotter, mentorship, Audrey Huey, author planner, balancing motherhood and writing 28 full false Melissa Torres - The Dual Approach to Middle-Grade Book Marketing: Appealing to Parents and Kids (Live at Author Nation 2024) Melissa Torres - The Dual Approach to Middle-Grade Book Marketing: Appealing to Parents and Kids (Live at Author Nation 2024) [RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]  

Melissa Torres, a bestselling middle-grade author, shares her expertise on marketing books for the 8-12 age group. With insights on crafting irresistible covers, appealing to both parents and kids, and leveraging direct sales and bundles, Melissa provides a comprehensive guide to success in the middle-grade market.

In this episode:

  • Defining the middle-grade age range and its subgroups
  • The importance of paperback books in the middle-grade market
  • Crafting book covers and series branding for middle-grade readers
  • The dual approach to marketing: appealing to parents and kids
  • Tailoring newsletter frequency and content for middle-grade audiences
  • Leveraging Instagram and TikTok for middle-grade book promotion
  • Melissa's bestselling middle-grade series about gymnasts
  • Direct sales strategies and the benefits of selling book bundles
  • Protecting children's privacy on social media as a middle-grade author
  • Maximizing Amazon Ads for middle-grade books


Connect with Melissa Torres:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> [RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]  

Melissa Torres, a bestselling middle-grade author, shares her expertise on marketing books for the 8-12 age group. With insights on crafting irresistible covers, appealing to both parents and kids, and leveraging direct sales and bundles, Melissa provides a comprehensive guide to success in the middle-grade market.

In this episode:

  • Defining the middle-grade age range and its subgroups
  • The importance of paperback books in the middle-grade market
  • Crafting book covers and series branding for middle-grade readers
  • The dual approach to marketing: appealing to parents and kids
  • Tailoring newsletter frequency and content for middle-grade audiences
  • Leveraging Instagram and TikTok for middle-grade book promotion
  • Melissa's bestselling middle-grade series about gymnasts
  • Direct sales strategies and the benefits of selling book bundles
  • Protecting children's privacy on social media as a middle-grade author
  • Maximizing Amazon Ads for middle-grade books


Connect with Melissa Torres:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16103252 Wed, 13 Nov 2024 21:00:00 -0500 801 Melissa Torres, Author Nation, middle-grade books, book marketing, book covers, series branding, parent appeal, kid appeal, newsletters, Instagram, TikTok, gymnastics series, direct sales, book bundles, children's privacy, social media, Amazon Ads, author 27 full false Julie Broad - From Book to Business: Unlocking the Power of Your Nonfiction Book (Live in Author Nation 2024) Julie Broad - From Book to Business: Unlocking the Power of Your Nonfiction Book (Live in Author Nation 2024) [RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]  

Julie Broad, a Las Vegas-based author and founder of Book Launchers, shares her expertise on leveraging nonfiction books for business growth. With strategies for effective book giveaways, repurposing content, and transforming expertise into powerful books, Julie provides valuable insights for speakers, consultants, and entrepreneurs looking to maximize their book's impact.

In this episode:

  • Strategies for effective book giveaways to grow your brand and business
  • Leveraging your book for speaking gigs and lead generation
  • Tailoring your book giveaway strategy to your specific goals
  • Print book quality and working with printers like Print Nation
  • Repurposing your book content for workshops, talks, and other income streams
  • Book Launchers' full-service self-publishing support for nonfiction authors
  • The potential for a dedicated nonfiction author conference
  • Julie's recommended Las Vegas attractions for visiting authors


Resources Mentioned:


Connect with Julie Broad and Book Launchers:


Connect with Teddy Smith:



Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> [RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]  

Julie Broad, a Las Vegas-based author and founder of Book Launchers, shares her expertise on leveraging nonfiction books for business growth. With strategies for effective book giveaways, repurposing content, and transforming expertise into powerful books, Julie provides valuable insights for speakers, consultants, and entrepreneurs looking to maximize their book's impact.

In this episode:

  • Strategies for effective book giveaways to grow your brand and business
  • Leveraging your book for speaking gigs and lead generation
  • Tailoring your book giveaway strategy to your specific goals
  • Print book quality and working with printers like Print Nation
  • Repurposing your book content for workshops, talks, and other income streams
  • Book Launchers' full-service self-publishing support for nonfiction authors
  • The potential for a dedicated nonfiction author conference
  • Julie's recommended Las Vegas attractions for visiting authors


Resources Mentioned:


Connect with Julie Broad and Book Launchers:


Connect with Teddy Smith:



Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16103249 Wed, 13 Nov 2024 21:00:00 -0500 605 Julie Broad, Author Nation, Las Vegas, nonfiction authors, book leveraging, business growth, book giveaways, lead generation, speaking gigs, print book quality, Print Nation, Story Origin, Book Funnel, repurposing content, workshops, talks, income streams 26 full false Alex Smith of Book Vault - Creating Stunning Special Editions for Indie Authors (Live at Author Nation 2024) Alex Smith of Book Vault - Creating Stunning Special Editions for Indie Authors (Live at Author Nation 2024) [RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]  

Alex Smith, Technical Lead at Book Vault, shares insights on how the platform empowers indie authors to create high-quality, premium books through special editions and print-on-demand services. With unique customization options, direct sales capabilities, and a focus on maximizing author revenue, Book Vault is revolutionizing the indie publishing landscape.

In this episode:

  • Book Vault's print-on-demand and direct sales services
  • Unique customization options for special editions (foiling, printed end papers, ribbons, sprayed edges)
  • Targeting super fans with premium, collectible editions
  • Case studies of successful indie authors using Book Vault
  • The impact of bundling on increasing average sale price and revenue
  • Book Vault's 30-year history and transition from trade to indie publishing


Resources mentioned:

  • Book Vault's conference promo code: bv-an-24 (free title uploads)


Connect with Book Vault:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> [RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]  

Alex Smith, Technical Lead at Book Vault, shares insights on how the platform empowers indie authors to create high-quality, premium books through special editions and print-on-demand services. With unique customization options, direct sales capabilities, and a focus on maximizing author revenue, Book Vault is revolutionizing the indie publishing landscape.

In this episode:

  • Book Vault's print-on-demand and direct sales services
  • Unique customization options for special editions (foiling, printed end papers, ribbons, sprayed edges)
  • Targeting super fans with premium, collectible editions
  • Case studies of successful indie authors using Book Vault
  • The impact of bundling on increasing average sale price and revenue
  • Book Vault's 30-year history and transition from trade to indie publishing


Resources mentioned:

  • Book Vault's conference promo code: bv-an-24 (free title uploads)


Connect with Book Vault:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16103233 Wed, 13 Nov 2024 21:00:00 -0500 739 Book Vault, Author Nation, Alex Smith, print-on-demand, direct sales, special editions, book customization, foiling, printed end papers, ribbons, sprayed edges, indie authors, super fans, premium editions, collectible editions, author revenue, book bundli 25 full false Taylor Shelton of Ingram iD - Targeted Book Marketing Made Easy (Live at Author Nation 2024) Taylor Shelton of Ingram iD - Targeted Book Marketing Made Easy (Live at Author Nation 2024) [RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]  

Taylor Shelton, Product Marketer and Product Manager at Ingram iD, shares insights on how the platform simplifies digital book marketing for authors. As a subsidiary of Ingram Content Group, Ingram iD leverages a vast database of consumer readers to help authors effectively target their desired audiences through Facebook, Instagram, Google Display, and Google Search advertising.

In this episode:

  • Ingram iD's role in simplifying digital book marketing for authors
  • Targeting specific reader segments using Ingram iD's database of over 4 million readers
  • Creating accessible and approachable advertising campaigns for authors
  • Ingram iD's real-time analytics for clicks, impressions, click-through rates, and cost per click
  • Versatility of Ingram iD for authors at various stages of their careers


Connect with Ingram iD:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> [RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]  

Taylor Shelton, Product Marketer and Product Manager at Ingram iD, shares insights on how the platform simplifies digital book marketing for authors. As a subsidiary of Ingram Content Group, Ingram iD leverages a vast database of consumer readers to help authors effectively target their desired audiences through Facebook, Instagram, Google Display, and Google Search advertising.

In this episode:

  • Ingram iD's role in simplifying digital book marketing for authors
  • Targeting specific reader segments using Ingram iD's database of over 4 million readers
  • Creating accessible and approachable advertising campaigns for authors
  • Ingram iD's real-time analytics for clicks, impressions, click-through rates, and cost per click
  • Versatility of Ingram iD for authors at various stages of their careers


Connect with Ingram iD:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16103209 Wed, 13 Nov 2024 21:00:00 -0500 606 Ingram ID, Author Nation, Taylor Shelton, digital book marketing, authors, Ingram Content Group, consumer readers, reader targeting, Facebook advertising, Instagram advertising, Google Display advertising, Google Search advertising 24 full false Paige Allen & Deon McAdoo of IngramSpark - Harnessing Metadata for Book Marketing Success (Live at Author Nation 2024) Paige Allen & Deon McAdoo of IngramSpark - Harnessing Metadata for Book Marketing Success (Live at Author Nation 2024) [RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]  

Paige Allen, Director, and Deon McAdoo, Key Account Sales Manager at IngramSpark, share insights on the self-publishing process, the importance of metadata, and the benefits of IngramSpark's print-on-demand and distribution services. With a focus on empowering independent authors and providing resources to help them succeed, IngramSpark offers a comprehensive approach to self-publishing.


In this episode:

  • IngramSpark's role in supporting indie authors
  • The importance of education in self-publishing
  • Harnessing metadata for book discoverability
  • IngramSpark's direct selling option, "Share and Sell"
  • Treating your writing as a business
  • The impact of wholesale discounts and returnability on sales


Resources Mentioned:


Connect with IngramSpark:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> [RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]  

Paige Allen, Director, and Deon McAdoo, Key Account Sales Manager at IngramSpark, share insights on the self-publishing process, the importance of metadata, and the benefits of IngramSpark's print-on-demand and distribution services. With a focus on empowering independent authors and providing resources to help them succeed, IngramSpark offers a comprehensive approach to self-publishing.


In this episode:

  • IngramSpark's role in supporting indie authors
  • The importance of education in self-publishing
  • Harnessing metadata for book discoverability
  • IngramSpark's direct selling option, "Share and Sell"
  • Treating your writing as a business
  • The impact of wholesale discounts and returnability on sales


Resources Mentioned:


Connect with IngramSpark:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16102937 Wed, 13 Nov 2024 20:00:00 -0500 775 IngramSpark, Author Nation, Paige Allen, Deon McAdoo, self-publishing, independent authors, global reach, book marketing, metadata, author education, publishing journey, brand expansion, direct selling, author profits, author control, writing as a busines 23 full false Carissa Andrews - Practical Manifestation Techniques for Writers (Live at Author Nation 2024) Carissa Andrews - Practical Manifestation Techniques for Writers (Live at Author Nation 2024) [RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS] 

Carissa Andrews, founder of Author Revolution and an expert in manifestation techniques for authors, shares insights on aligning the subconscious mind, energy, and actions to achieve writing and publishing success. With a background in quantum physics and a practical approach to manifestation, Andrews provides strategies for authors to overcome limiting beliefs, harness the power of their minds, and create thriving careers.

In this episode:

  • Manifestation and quantum physics for authors
  • Techniques for aligning the subconscious, energy, and actions
  • Setting intentions and making decisions in manifestation
  • Overcoming limiting beliefs and mental blocks
  • Balancing the "woo" with practical manifestation
  • Sustainable rapid releasing and avoiding burnout
  • AI and manifestation for series planning
  • Creating a supportive community and reader relationships
  • Maximizing writing conferences and events


Resources Mentioned:
Author Revolution: https://author-revolution-academy.mykajabi.com/YFS

Revolutionary Authors: https://author-revolution-academy.mykajabi.com/Revolutionary_Authors

High Vibe Author: https://author-revolution-academy.mykajabi.com/high-vibe-author-trial

Your Future Self: https://author-revolution-academy.mykajabi.com/offers/GFFvDBh4/checkout


Books written by Carissa Andrews:

  • Non-fiction (as Carissa L. Andrews): "Write Your Reality," "Right Frame of Mind"
  • Urban and Paranormal Fantasy (as Carissa Andrews): https://www.carissaandrews.com/
  • Contemporary RomCom (as Carissa Knight): New series launching


Connect with Carissa Andrews:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/



Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> [RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS] 

Carissa Andrews, founder of Author Revolution and an expert in manifestation techniques for authors, shares insights on aligning the subconscious mind, energy, and actions to achieve writing and publishing success. With a background in quantum physics and a practical approach to manifestation, Andrews provides strategies for authors to overcome limiting beliefs, harness the power of their minds, and create thriving careers.

In this episode:

  • Manifestation and quantum physics for authors
  • Techniques for aligning the subconscious, energy, and actions
  • Setting intentions and making decisions in manifestation
  • Overcoming limiting beliefs and mental blocks
  • Balancing the "woo" with practical manifestation
  • Sustainable rapid releasing and avoiding burnout
  • AI and manifestation for series planning
  • Creating a supportive community and reader relationships
  • Maximizing writing conferences and events


Resources Mentioned:
Author Revolution: https://author-revolution-academy.mykajabi.com/YFS

Revolutionary Authors: https://author-revolution-academy.mykajabi.com/Revolutionary_Authors

High Vibe Author: https://author-revolution-academy.mykajabi.com/high-vibe-author-trial

Your Future Self: https://author-revolution-academy.mykajabi.com/offers/GFFvDBh4/checkout


Books written by Carissa Andrews:

  • Non-fiction (as Carissa L. Andrews): "Write Your Reality," "Right Frame of Mind"
  • Urban and Paranormal Fantasy (as Carissa Andrews): https://www.carissaandrews.com/
  • Contemporary RomCom (as Carissa Knight): New series launching


Connect with Carissa Andrews:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/



Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16096106 Tue, 12 Nov 2024 20:00:00 -0500 1085 Carissa Andrews, Author Revolution, manifestation techniques, authors, writing success, publishing success, quantum physics, subconscious mind, energy, actions, limiting beliefs, mindset shifts, sustainable rapid releasing 22 full false Jeffrey H. Haskell - Crafting Best-Selling Military Sci-Fi Books (Live at Author Nation 2024) Jeffrey H. Haskell - Crafting Best-Selling Military Sci-Fi Books (Live at Author Nation 2024) [RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS] 

Jeffery H. Haskell, the bestselling author of the military sci-fi series "Grimms of War," shares his experiences as a writer, the importance of writing conferences, and the shift in the publishing landscape for science fiction and fantasy authors. Haskell discusses his journey from an aspiring writer to a successful author, and how conferences like Author Nation have helped him along the way.

In this episode:

  • The value of writing conferences for authors at all career stages
  • Managing writing with ADHD, including a morning routine
  • "Against All Odds" nominated for the Dragon Award, competing with David Weber and Timothy Zahn
  • The rise of Aethon Books in sci-fi and fantasy, especially military sci-fi
  • The shift to Amazon-focused strategies for sci-fi and fantasy authors
  • Finding the right writing tools, such as Atticus and Plottr
  • Networking and connecting with fellow authors at conferences


Books written by Jeffery H. Haskell:


Connect with Jeffery H. Haskell:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/



Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> [RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS] 

Jeffery H. Haskell, the bestselling author of the military sci-fi series "Grimms of War," shares his experiences as a writer, the importance of writing conferences, and the shift in the publishing landscape for science fiction and fantasy authors. Haskell discusses his journey from an aspiring writer to a successful author, and how conferences like Author Nation have helped him along the way.

In this episode:

  • The value of writing conferences for authors at all career stages
  • Managing writing with ADHD, including a morning routine
  • "Against All Odds" nominated for the Dragon Award, competing with David Weber and Timothy Zahn
  • The rise of Aethon Books in sci-fi and fantasy, especially military sci-fi
  • The shift to Amazon-focused strategies for sci-fi and fantasy authors
  • Finding the right writing tools, such as Atticus and Plottr
  • Networking and connecting with fellow authors at conferences


Books written by Jeffery H. Haskell:


Connect with Jeffery H. Haskell:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/



Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16096096 Tue, 12 Nov 2024 20:00:00 -0500 676 Jeffery H. Haskell, military sci-fi author, Grimms of War series, Against All Odds, Dragon Award finalist, writing conferences, Author Nation, ADHD, writing strategies, morning writing routine, Aethon Books, science fiction publishing, fantasy publishing, 21 full false JD Barker - Crafting Page-Turning Thrillers: Tips and Techniques from a New York Times Best-Selling Author (Live at Author Nation 2024) JD Barker - Crafting Page-Turning Thrillers: Tips and Techniques from a New York Times Best-Selling Author (Live at Author Nation 2024) [RECORDED LIVE AT AUTHOR NATION 2024 -  LAS VEGAS]

JD Barker, a New York Times bestselling thriller and horror author, shares insights on his writing career, the publishing industry, and effective marketing strategies. With a dozen books and numerous TV and movie adaptations in the works, Barker discusses his collaborations with James Patterson and his approach to crafting gripping, suspenseful stories that keep readers on the edge of their seats.

In this episode:

  • Balancing thriller and horror elements in writing
  • Navigating book-to-film adaptations and options
  • Co-authoring with James Patterson
  • Exploring various publishing approaches (traditional, indie, and hybrid)
  • Creating a personal imprint with Simon & Schuster
  • Effective marketing strategies for authors, including targeted TV advertising on Hulu
  • Leveraging online advertising for audiobook and ebook sales
  • Attending conferences and connecting with fellow authors
  • Breaking genre boundaries and exploring diverse projects
  • The creative process behind crafting bestselling thrillers


Books written by JD Barker:

https://jdbarker.com/books/

  • 4MK series (originally optioned by CBS, later by Lionsgate)
  • Dracula prequel novel
  • Upcoming Flatliners franchise reboot


Connect with JD Barker:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/



Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> [RECORDED LIVE AT AUTHOR NATION 2024 -  LAS VEGAS]

JD Barker, a New York Times bestselling thriller and horror author, shares insights on his writing career, the publishing industry, and effective marketing strategies. With a dozen books and numerous TV and movie adaptations in the works, Barker discusses his collaborations with James Patterson and his approach to crafting gripping, suspenseful stories that keep readers on the edge of their seats.

In this episode:

  • Balancing thriller and horror elements in writing
  • Navigating book-to-film adaptations and options
  • Co-authoring with James Patterson
  • Exploring various publishing approaches (traditional, indie, and hybrid)
  • Creating a personal imprint with Simon & Schuster
  • Effective marketing strategies for authors, including targeted TV advertising on Hulu
  • Leveraging online advertising for audiobook and ebook sales
  • Attending conferences and connecting with fellow authors
  • Breaking genre boundaries and exploring diverse projects
  • The creative process behind crafting bestselling thrillers


Books written by JD Barker:

https://jdbarker.com/books/

  • 4MK series (originally optioned by CBS, later by Lionsgate)
  • Dracula prequel novel
  • Upcoming Flatliners franchise reboot


Connect with JD Barker:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/



Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16096090 Tue, 12 Nov 2024 20:00:00 -0500 464 JD Barker, New York Times bestselling author, thriller author, horror author, writing career, publishing industry, marketing strategies, book adaptations, TV adaptations, movie adaptations, James Patterson, 20 full false Cameron Sutter of Plottr: Visual Story Planning Software for Fiction Authors (Live at Author Nation 2024) Cameron Sutter of Plottr: Visual Story Planning Software for Fiction Authors (Live at Author Nation 2024) [RECORDED LIVE AT AUTHOR NATION 2024 -  LAS VEGAS]

Cameron Sutter, a sci-fi/fantasy author and the inventor of Plottr – the popular visual story planning software – shares insights on visual story planning and organization for fiction authors. Speaking from Author Nation 2024, he discusses how Plottr helps writers see the threads of their story, organize details into a series bible, and use templates to hit key story beats. His software background and experience as an author provide a unique perspective on writing tools.

In this episode:

  • Visual story mapping with Plottr software
  • Organizing a story into threads/layers
  • Using templates for story structure (e.g. hero's journey, genre-specific beats)
  • Import/export capabilities with Word and Scrivener
  • Building and maintaining a series bible
  • Character and relationship mapping
  • Upcoming Plottr features - family tree, AI tools
  • Plottr use cases - new vs experienced authors
  • Demo of Plottr using Three Little Pigs example
  • Value of writing conferences for community and feedback


Cameron's upcoming book:

  • Tellurian Sons - adventure story about gathering 16 stones of power through history


Connect with Cameron and Plottr:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> [RECORDED LIVE AT AUTHOR NATION 2024 -  LAS VEGAS]

Cameron Sutter, a sci-fi/fantasy author and the inventor of Plottr – the popular visual story planning software – shares insights on visual story planning and organization for fiction authors. Speaking from Author Nation 2024, he discusses how Plottr helps writers see the threads of their story, organize details into a series bible, and use templates to hit key story beats. His software background and experience as an author provide a unique perspective on writing tools.

In this episode:

  • Visual story mapping with Plottr software
  • Organizing a story into threads/layers
  • Using templates for story structure (e.g. hero's journey, genre-specific beats)
  • Import/export capabilities with Word and Scrivener
  • Building and maintaining a series bible
  • Character and relationship mapping
  • Upcoming Plottr features - family tree, AI tools
  • Plottr use cases - new vs experienced authors
  • Demo of Plottr using Three Little Pigs example
  • Value of writing conferences for community and feedback


Cameron's upcoming book:

  • Tellurian Sons - adventure story about gathering 16 stones of power through history


Connect with Cameron and Plottr:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16095716 Tue, 12 Nov 2024 19:00:00 -0500 886 Cameron Sutter, sci-fi/fantasy author, Plottr, visual story planning software, story organization, fiction authors, escaped death, story threads, series bible, templates, story structure, hero's journey, genre-specific beats 19 full false Celeste Barclay - Building the Customer Journey and Dominating the Romance Market (Live at Author Nation 2024) Celeste Barclay - Building the Customer Journey and Dominating the Romance Market (Live at Author Nation 2024) [RECORDED LIVE AT AUTHOR NATION 2024 -  LAS VEGAS]

Celeste Barclay, a bestselling historical romance author and former educator, shares her expertise on understanding the consumer journey in publishing. Speaking from Author Nation 2024, she discusses how authors can build lasting relationships with readers through strategic marketing and branding. Her unique background in political management and education brings a fresh perspective to author marketing strategies.

In this episode:

  • Understanding the complete consumer journey
  • Building reader relationships beyond the initial sale
  • Strategic author branding decisions
  • Historical accuracy in fiction marketing
  • Email marketing and analytics strategies
  • Social media engagement techniques
  • Converting readers into long-term fans
  • Conference networking strategies


Resources mentioned:

  • Flowdesk (email marketing platform): https://flodesk.com/
  • Facebook Analytics - for group engagement tracking
  • Instagram Analytics - for post performance
  • Mailerlite - mentioned for email timing


Writing Series:


Connect with Celeste Barclay:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/



Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> [RECORDED LIVE AT AUTHOR NATION 2024 -  LAS VEGAS]

Celeste Barclay, a bestselling historical romance author and former educator, shares her expertise on understanding the consumer journey in publishing. Speaking from Author Nation 2024, she discusses how authors can build lasting relationships with readers through strategic marketing and branding. Her unique background in political management and education brings a fresh perspective to author marketing strategies.

In this episode:

  • Understanding the complete consumer journey
  • Building reader relationships beyond the initial sale
  • Strategic author branding decisions
  • Historical accuracy in fiction marketing
  • Email marketing and analytics strategies
  • Social media engagement techniques
  • Converting readers into long-term fans
  • Conference networking strategies


Resources mentioned:

  • Flowdesk (email marketing platform): https://flodesk.com/
  • Facebook Analytics - for group engagement tracking
  • Instagram Analytics - for post performance
  • Mailerlite - mentioned for email timing


Writing Series:


Connect with Celeste Barclay:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/



Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16095501 Tue, 12 Nov 2024 18:00:00 -0500 1290 author branding, consumer journey, reader engagement, marketing strategies, historical romance writing, social media marketing, customer loyalty, brand building, reader preferences, content creation, publishing career transition, niche marketing, multi-ge 18 full false Alessandra Torre & JD Lasica of Authors A.I. - Inside the Marlowe AI System (Live at Author Nation 2024) Alessandra Torre & JD Lasica of Authors A.I. - Inside the Marlowe AI System (Live at Author Nation 2024) [RECORDED LIVE AT AUTHOR NATION 2024]

Alessandra Torre and JD Lasica, co-founders of Authors A.I., discuss how artificial intelligence, through their tool Marlowe, enhances the writing process. Speaking at Author Nation 2024, they highlight how AI can improve manuscripts via data-driven analysis, combining technology with creative writing.

Alessandra Torre, a New York Times bestselling author, excels in both traditional and self-publishing. She has built multiple author-focused businesses and understands the needs in manuscript development.

JD Lasica, a techno-thriller author, brings his AI and digital innovation expertise to publishing. His latest release, "The Golden Relic," demonstrates his ability to blend science fiction with thrillers. As a co-founder of Authors.ai, he helps develop tools for the author community.

In this episode:

  • Understanding Marlowe's AI analysis capabilities
  • Differences between analytical AI and generative AI
  • How bestselling authors use AI tools
  • Comparing manuscripts to successful books
  • Using AI for developmental editing
  • Integration with other writing tools
  • Real success stories from users
  • Future developments in the platform


Resources Mentioned:


Connect with Alessandra Torre:


Connect with JD Lasica


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> [RECORDED LIVE AT AUTHOR NATION 2024]

Alessandra Torre and JD Lasica, co-founders of Authors A.I., discuss how artificial intelligence, through their tool Marlowe, enhances the writing process. Speaking at Author Nation 2024, they highlight how AI can improve manuscripts via data-driven analysis, combining technology with creative writing.

Alessandra Torre, a New York Times bestselling author, excels in both traditional and self-publishing. She has built multiple author-focused businesses and understands the needs in manuscript development.

JD Lasica, a techno-thriller author, brings his AI and digital innovation expertise to publishing. His latest release, "The Golden Relic," demonstrates his ability to blend science fiction with thrillers. As a co-founder of Authors.ai, he helps develop tools for the author community.

In this episode:

  • Understanding Marlowe's AI analysis capabilities
  • Differences between analytical AI and generative AI
  • How bestselling authors use AI tools
  • Comparing manuscripts to successful books
  • Using AI for developmental editing
  • Integration with other writing tools
  • Real success stories from users
  • Future developments in the platform


Resources Mentioned:


Connect with Alessandra Torre:


Connect with JD Lasica


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16095060 Tue, 12 Nov 2024 17:00:00 -0500 946 AI manuscript analysis, Authors A.I. software, Marlowe AI tool, fiction writing analysis, book development tools, AI for authors, manuscript feedback, manuscript analysis software, story beat analysis, 17 full false Matt Briel - Lulu.com's Secret Weapon: Spiral Bound Publishing Success Matt Briel - Lulu.com's Secret Weapon: Spiral Bound Publishing Success Matt Briel is the Vice President of Marketing and Sales at Lulu.com, one of the pioneers in print-on-demand publishing. With over 22 years of experience in self-publishing solutions, Lulu specializes in offering unique printing options including spiral binding and direct sales integration. In this episode, Matt shares insights into print-on-demand technology, spiral binding capabilities, and successful case studies of authors using these formats.

In this episode:

  • Overview of Lulu.com's print-on-demand services
  • Detailed explanation of spiral bound book production
  • Limitations and possibilities with spiral binding
  • Success stories and case studies
  • Direct sales opportunities through Lulu
  • Print-on-demand global distribution networks
  • Tips for choosing the right binding format


Resources Mentioned:

  • Lulu.com print-on-demand platform
  • Lulu Shopify plugin for direct sales
  • Global print network facilities (US, UK, France, Australia)
  • Free downloadable interior files and templates
  • Lulu cover creator tool
  • WooCommerce and Wix integrations


Book recommendations:


Connect with Lulu:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/



Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Matt Briel is the Vice President of Marketing and Sales at Lulu.com, one of the pioneers in print-on-demand publishing. With over 22 years of experience in self-publishing solutions, Lulu specializes in offering unique printing options including spiral binding and direct sales integration. In this episode, Matt shares insights into print-on-demand technology, spiral binding capabilities, and successful case studies of authors using these formats.

In this episode:

  • Overview of Lulu.com's print-on-demand services
  • Detailed explanation of spiral bound book production
  • Limitations and possibilities with spiral binding
  • Success stories and case studies
  • Direct sales opportunities through Lulu
  • Print-on-demand global distribution networks
  • Tips for choosing the right binding format


Resources Mentioned:

  • Lulu.com print-on-demand platform
  • Lulu Shopify plugin for direct sales
  • Global print network facilities (US, UK, France, Australia)
  • Free downloadable interior files and templates
  • Lulu cover creator tool
  • WooCommerce and Wix integrations


Book recommendations:


Connect with Lulu:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/



Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16065590 Thu, 07 Nov 2024 11:00:00 -0500 2223 spiral bound books, print-on-demand publishing, coil binding, self-publishing platforms, direct book sales, book printing services, print quality, global distribution, author services, book manufacturing, workbook creation, cookbook publishing, print form 16 full false Dave Chesson - Cracking the Amazon Keyword Code with the Kindlepreneur Dave Chesson - Cracking the Amazon Keyword Code with the Kindlepreneur Dave Chesson, founder of Kindlepreneur and Publisher Rocket, shares his expertise on Amazon keyword optimization and book marketing. As the creator of one of the most popular keyword research tools for authors, Dave provides insights into how authors can better position their books for discovery on Amazon.

In this episode:

  • The story behind Publisher Rocket's development
  • Understanding Amazon's keyword system
  • How to optimize your seven KDP keyword boxes
  • Different approaches for fiction vs non-fiction keywords
  • Using the new reverse ASIN tool for research
  • Tips for analyzing competition and market potential
  • Best practices for keyword research and implementation


Resources mentioned:


Book recommendations:


Connect with Dave Chesson:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/



Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Dave Chesson, founder of Kindlepreneur and Publisher Rocket, shares his expertise on Amazon keyword optimization and book marketing. As the creator of one of the most popular keyword research tools for authors, Dave provides insights into how authors can better position their books for discovery on Amazon.

In this episode:

  • The story behind Publisher Rocket's development
  • Understanding Amazon's keyword system
  • How to optimize your seven KDP keyword boxes
  • Different approaches for fiction vs non-fiction keywords
  • Using the new reverse ASIN tool for research
  • Tips for analyzing competition and market potential
  • Best practices for keyword research and implementation


Resources mentioned:


Book recommendations:


Connect with Dave Chesson:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/



Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16051455 Tue, 05 Nov 2024 05:00:00 -0500 2667 Amazon keywords, Publisher Rocket, book marketing tools, KDP optimization, self-publishing strategy, Amazon algorithm, book discovery, keyword research, author marketing, book visibility, Amazon search optimization, fiction keywords, nonfiction keywords, 15 full false Suzy K Quinn - Writing Romantic Comedy and Building a Group of Superfans Suzy K Quinn - Writing Romantic Comedy and Building a Group of Superfans Suzy K Quinn is a bestselling author with over 20 books across romantic comedy and thriller genres. Her self-published works include the successful Bad Mother's Diary series and The Ivy Lessons series, which have sold hundreds of thousands of copies. Currently heading the London office of Kevin Anderson Associates' ghostwriting company, Suzy combines her writing expertise with helping other authors develop their manuscripts.

In this episode:

  • Suzy's journey from aspiring writer to bestselling author
  • The differences between self-publishing and traditional publishing
  • Her experience with viral book success on Amazon
  • Insights into writing bestselling fiction
  • The importance of focusing on craft over marketing
  • Her work with Kevin Anderson Associates
  • Tips for aspiring authors in different genres
  • The value of understanding your readership


Resources mentioned:


Book recommendations:


Connect with Suzy K Quinn:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/



Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Suzy K Quinn is a bestselling author with over 20 books across romantic comedy and thriller genres. Her self-published works include the successful Bad Mother's Diary series and The Ivy Lessons series, which have sold hundreds of thousands of copies. Currently heading the London office of Kevin Anderson Associates' ghostwriting company, Suzy combines her writing expertise with helping other authors develop their manuscripts.

In this episode:

  • Suzy's journey from aspiring writer to bestselling author
  • The differences between self-publishing and traditional publishing
  • Her experience with viral book success on Amazon
  • Insights into writing bestselling fiction
  • The importance of focusing on craft over marketing
  • Her work with Kevin Anderson Associates
  • Tips for aspiring authors in different genres
  • The value of understanding your readership


Resources mentioned:


Book recommendations:


Connect with Suzy K Quinn:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/



Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16024964 Thu, 31 Oct 2024 06:00:00 -0400 2063 Suzy K Quinn author, bestselling fiction writing, self-publishing success, romantic comedy writing, thriller author, writing bestsellers, author marketing strategies, multi-genre writing, indie publishing tips, book publishing advice, writing craft develo 14 full false Dan Ramm - Spotlight on Storytelling: From Scripts to Self-Publishing Dan Ramm - Spotlight on Storytelling: From Scripts to Self-Publishing Dan Ramm is a TV writer and producer who has transitioned into novel writing with his debut book "The Long Branch." With over 20 years of experience in Hollywood, including writing for shows like Criminal Minds and creating his own TV series, Dan brings unique insights into the entertainment industry and the craft of storytelling. His unexpected journey from construction work to screenwriting, and now to novel writing, offers a fresh perspective on the evolving world of authorship.

In this episode:

  • Dan's journey from construction worker to Hollywood scriptwriter
  • The transition from TV writing to novel writing
  • Insights into the challenges faced by aging actors in Hollywood
  • The impact of COVID-19 on the entertainment industry and how it inspired parts of the novel
  • Dan's approach to self-publishing and marketing his debut novel
  • The importance of networking and using industry connections
  • Advice for aspiring writers on developing their craft and staying motivated


Resources mentioned:

  • Online Book Club (for book reviews)
  • Impact Book Awards (book contest)
  • Indie Book Awards (book contest)


Book recommendations:


Connect with Dan Ramm:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Dan Ramm is a TV writer and producer who has transitioned into novel writing with his debut book "The Long Branch." With over 20 years of experience in Hollywood, including writing for shows like Criminal Minds and creating his own TV series, Dan brings unique insights into the entertainment industry and the craft of storytelling. His unexpected journey from construction work to screenwriting, and now to novel writing, offers a fresh perspective on the evolving world of authorship.

In this episode:

  • Dan's journey from construction worker to Hollywood scriptwriter
  • The transition from TV writing to novel writing
  • Insights into the challenges faced by aging actors in Hollywood
  • The impact of COVID-19 on the entertainment industry and how it inspired parts of the novel
  • Dan's approach to self-publishing and marketing his debut novel
  • The importance of networking and using industry connections
  • Advice for aspiring writers on developing their craft and staying motivated


Resources mentioned:

  • Online Book Club (for book reviews)
  • Impact Book Awards (book contest)
  • Indie Book Awards (book contest)


Book recommendations:


Connect with Dan Ramm:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-16010566 Tue, 29 Oct 2024 09:00:00 -0400 2379 Dan Ramm, The Long Branch, TV writer turned novelist, self-publishing, Hollywood insider, small-town fiction, debut novel, entertainment industry, COVID-19 impact on entertainment, marketing self-published books, scriptwriting to novel writing, aging in H 13 full false Joe Solari - Author Networking Success: The Author Nation Strategy Guide Joe Solari - Author Networking Success: The Author Nation Strategy Guide Joe Solari is the Managing Director of Author Nation Conference, one of the largest and most innovative writing conferences in the self publishing industry. With wide experience in organizing major events and building author communities, Joe brings a unique perspective to conference organization and author development. His focus on combining business strategies with creativity has helped shape Author Nation into an amazing experience for writers at all stages of their careers. Along with his wife Sue, Joe has visited numerous industry conferences to bring the best practices and most effective strategies to the author community. 

In this episode:

  • The vision and structure of Author Nation Conference
  • Implementing EOS (Entrepreneurial Operating System) for author businesses
  • Creating effective networking opportunities for writers
  • Combining business strategies with creative development
  • The importance of accountability partners in author success
  • Tips for maximizing conference value and implementing learnings
  • Strategies for building lasting industry connections


Resources mentioned:


Featured Speakers discussed:


Connect with Author Nation:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Joe Solari is the Managing Director of Author Nation Conference, one of the largest and most innovative writing conferences in the self publishing industry. With wide experience in organizing major events and building author communities, Joe brings a unique perspective to conference organization and author development. His focus on combining business strategies with creativity has helped shape Author Nation into an amazing experience for writers at all stages of their careers. Along with his wife Sue, Joe has visited numerous industry conferences to bring the best practices and most effective strategies to the author community. 

In this episode:

  • The vision and structure of Author Nation Conference
  • Implementing EOS (Entrepreneurial Operating System) for author businesses
  • Creating effective networking opportunities for writers
  • Combining business strategies with creative development
  • The importance of accountability partners in author success
  • Tips for maximizing conference value and implementing learnings
  • Strategies for building lasting industry connections


Resources mentioned:


Featured Speakers discussed:


Connect with Author Nation:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-15984406 Thu, 24 Oct 2024 09:00:00 -0400 2573 Author Nation conference, writing conference tips, author networking, EOS for authors, book marketing strategies, publishing business systems, writer community building, conference preparation, author education, business systems for writers, publishing in 12 full false Christina Graves - Horror Writing Tips and Indie Publishing Insights Christina Graves - Horror Writing Tips and Indie Publishing Insights Christina Graves is a creative writing student, indie author, and digital artist residing in the Deep South where legend and scary stories wander hand in hand. Her debut novel, "Still Dark Places," was released through Horrorsmith Publishing and launched their thriller imprint, Thrill Forge. With a unique blend of southern gothic atmosphere and thriller pacing, Christina offers insights into the world of indie publishing and the creative process behind writing suspenseful fiction.

In this episode:

  • Christina's journey from aspiring writer to published author
  • The process of writing and structuring a dual-timeline novel
  • Insights into the indie publishing process with Horrorsmith Publishing
  • Balancing writing with family life and other commitments
  • The transition from horror to domestic thriller in her upcoming work
  • The importance of authenticity in genre writing
  • Strategies for building tension and suspense in fiction
  • The value of networking and community in the writing world


Resources mentioned:


Book recommendations:


Connect with Christina Graves:

Upcoming work:

  • "What We Do in Secret" (domestic thriller set to release in April 2025, available for preorder)
  • "This Cabin is Ours" (serialized novella on Substack)


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/



Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Christina Graves is a creative writing student, indie author, and digital artist residing in the Deep South where legend and scary stories wander hand in hand. Her debut novel, "Still Dark Places," was released through Horrorsmith Publishing and launched their thriller imprint, Thrill Forge. With a unique blend of southern gothic atmosphere and thriller pacing, Christina offers insights into the world of indie publishing and the creative process behind writing suspenseful fiction.

In this episode:

  • Christina's journey from aspiring writer to published author
  • The process of writing and structuring a dual-timeline novel
  • Insights into the indie publishing process with Horrorsmith Publishing
  • Balancing writing with family life and other commitments
  • The transition from horror to domestic thriller in her upcoming work
  • The importance of authenticity in genre writing
  • Strategies for building tension and suspense in fiction
  • The value of networking and community in the writing world


Resources mentioned:


Book recommendations:


Connect with Christina Graves:

Upcoming work:

  • "What We Do in Secret" (domestic thriller set to release in April 2025, available for preorder)
  • "This Cabin is Ours" (serialized novella on Substack)


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/



Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-15969718 Tue, 22 Oct 2024 09:00:00 -0400 2270 Christina Graves author, Horror writing tips, Indie publishing process, Debut novel marketing, Thriller writing techniques, Dual timeline fiction, Southern gothic atmosphere, Building suspense in novels, Horror genre authenticity, Book marketing for new a 11 full false Victoria Gerken - Turning Pages into Performances: The Art of Audiobook Publishing Victoria Gerken - Turning Pages into Performances: The Art of Audiobook Publishing Victoria Gerken, Publisher at Podium Entertainment, discusses the audiobook industry and Podium's role in publishing audiobooks for independent authors.

In this episode:

  • Victoria's journey from traditional publishing to audiobook publishing
  • How Podium works with authors to produce high-quality audiobooks
  • The differences between Podium and self-publishing platforms like ACX
  • Advice for authors considering entering the audiobook market
  • The importance of quality in audiobook production
  • How Podium handles cultural differences and accents in narration
  • Success stories of authors working with Podium
  • Podium's expansion into print publishing


Resources mentioned:


Book recommendations:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/



Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Victoria Gerken, Publisher at Podium Entertainment, discusses the audiobook industry and Podium's role in publishing audiobooks for independent authors.

In this episode:

  • Victoria's journey from traditional publishing to audiobook publishing
  • How Podium works with authors to produce high-quality audiobooks
  • The differences between Podium and self-publishing platforms like ACX
  • Advice for authors considering entering the audiobook market
  • The importance of quality in audiobook production
  • How Podium handles cultural differences and accents in narration
  • Success stories of authors working with Podium
  • Podium's expansion into print publishing


Resources mentioned:


Book recommendations:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/



Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-15941926 Thu, 17 Oct 2024 09:00:00 -0400 2549 audiobook publishing, independent authors, Podium Entertainment, book narration, audiobook production, self-publishing, author marketing, fiction publishing, book rights, audiobook market, cultural differences in narration, author success stories, publish 10 full false Dave Cohen - The Art of Injecting Humor into Any Fiction Genre Dave Cohen - The Art of Injecting Humor into Any Fiction Genre Dave Cohen, a writer, comedian, and Edinburgh Festival Perrier Award nominee, has been a constant presence on the British comedy scene for over 35 years. As a founder member of the Comedy Store Players and writer for successful TV shows like Have I Got News For You, Spitting Image, and BBC sitcoms Not Going Out and My Family, Dave has also written nearly 100 songs for the multi-BAFTA winning BBC hit Horrible Histories. With experience in stand-up comedy, radio shows, and as the lead singer of the world's first Jewish heavy metal band Guns'n'Moses, Dave has now turned his attention to novel writing and teaching comedy writing. In this episode, he discusses his career and approach to adding humor to fiction.

In this episode:

  • Dave's journey from stand-up comedy to writing for TV and radio
  • The process of transitioning from writing scripts to novels
  • Techniques for adding humor to different fiction genres
  • Tips for aspiring comedy writers
  • Insights from Dave's new book "Funny Up Your Fiction"
  • Marketing strategies for self-published authors


Resources mentioned:


Book recommendation:


Connect with Dave Cohen:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/



Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Dave Cohen, a writer, comedian, and Edinburgh Festival Perrier Award nominee, has been a constant presence on the British comedy scene for over 35 years. As a founder member of the Comedy Store Players and writer for successful TV shows like Have I Got News For You, Spitting Image, and BBC sitcoms Not Going Out and My Family, Dave has also written nearly 100 songs for the multi-BAFTA winning BBC hit Horrible Histories. With experience in stand-up comedy, radio shows, and as the lead singer of the world's first Jewish heavy metal band Guns'n'Moses, Dave has now turned his attention to novel writing and teaching comedy writing. In this episode, he discusses his career and approach to adding humor to fiction.

In this episode:

  • Dave's journey from stand-up comedy to writing for TV and radio
  • The process of transitioning from writing scripts to novels
  • Techniques for adding humor to different fiction genres
  • Tips for aspiring comedy writers
  • Insights from Dave's new book "Funny Up Your Fiction"
  • Marketing strategies for self-published authors


Resources mentioned:


Book recommendation:


Connect with Dave Cohen:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/



Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-15929869 Tue, 15 Oct 2024 09:00:00 -0400 2764 comedy writing, sitcom, novel writing, humor, storytelling, character development, plot structure, self-publishing, marketing, author branding, fiction genres, writing techniques, BBC comedy, stand-up comedy, Horrible Histories, comedy songs, writing advi 9 full false Mark Leslie Lefebvre - Unlocking the Secrets of Kobo and Wide Publishing Mark Leslie Lefebvre - Unlocking the Secrets of Kobo and Wide Publishing Mark Leslie Lefebvre is a prolific author, book industry expert, and self-publishing innovator. He has published over twenty-five books across various genres, including thrillers, horror, paranormal non-fiction, and guides for authors. His industry experience includes leadership roles at Kobo, Draft2Digital, and several major book industry organizations.

In this episode:

  • Mark's journey as a writer, from early rejections to published author
  • The inspiration behind his horror and urban fantasy writing
  • Mark's writing process and collaboration with editors
  • The development and features of Kobo Writing Life
  • Comparison of Kobo to other platforms like Amazon KDP
  • Effective marketing tactics for authors, including price promotions
  • The importance of focusing on your niche audience
  • Mark's consulting work and advice for authors


Resources mentioned:


Book recommendation: 

  • "The Business of Being a Writer" by Jane Friedman


Connect with Mark Leslie Lefebvre:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Mark Leslie Lefebvre is a prolific author, book industry expert, and self-publishing innovator. He has published over twenty-five books across various genres, including thrillers, horror, paranormal non-fiction, and guides for authors. His industry experience includes leadership roles at Kobo, Draft2Digital, and several major book industry organizations.

In this episode:

  • Mark's journey as a writer, from early rejections to published author
  • The inspiration behind his horror and urban fantasy writing
  • Mark's writing process and collaboration with editors
  • The development and features of Kobo Writing Life
  • Comparison of Kobo to other platforms like Amazon KDP
  • Effective marketing tactics for authors, including price promotions
  • The importance of focusing on your niche audience
  • Mark's consulting work and advice for authors


Resources mentioned:


Book recommendation: 

  • "The Business of Being a Writer" by Jane Friedman


Connect with Mark Leslie Lefebvre:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-15902122 Thu, 10 Oct 2024 04:00:00 -0400 2963 horror writing, urban fantasy, Kobo, self-publishing, book marketing, author branding, wide publishing, Kobo Writing Life, author consulting, pricing strategies, email newsletters, niche marketing, author mindset, book industry, Canadian author, ghost sto 8 full false James Blatch - Decoding the Self-Publishing Formula for Author Success James Blatch - Decoding the Self-Publishing Formula for Author Success James Blatch is a former BBC Defence Reporter, BBFC Film Examiner, and author of military aviation thrillers. His reporting career included coverage from HMS Invincible during the Operation Desert Fox build-up, Kuwait's Ali Al Salem allied air base, the Arctic Circle, and the UK air offensive during the Kosovo Conflict in 1999. James is also the co-founder of the Self Publishing Formula and organizer of the Self Publishing Show Live conference.

In this episode:

  • James' journey from BBC reporter to novelist
  • How his defense reporting experience influences his writing
  • The inspiration behind his first book "Final Flight"
  • Using NaNoWriMo to kickstart writing
  • The value of working with a book coach
  • Understanding the "why" behind your writing
  • Plotting techniques and book structure
  • Marketing strategies for self-published authors
  • Success with German translations
  • Organizing and running the Self Publishing Show Live conference
  • The importance of networking for authors
  • Thoughts on traditional vs self-publishing
  • Advice for new authors starting out


Resources mentioned:


Book recommendations:

  • "Save the Cat! Writes a Novel" by Jessica Brody
  • "On Writing" by Stephen King


Connect with James Blatch:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/


Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> James Blatch is a former BBC Defence Reporter, BBFC Film Examiner, and author of military aviation thrillers. His reporting career included coverage from HMS Invincible during the Operation Desert Fox build-up, Kuwait's Ali Al Salem allied air base, the Arctic Circle, and the UK air offensive during the Kosovo Conflict in 1999. James is also the co-founder of the Self Publishing Formula and organizer of the Self Publishing Show Live conference.

In this episode:

  • James' journey from BBC reporter to novelist
  • How his defense reporting experience influences his writing
  • The inspiration behind his first book "Final Flight"
  • Using NaNoWriMo to kickstart writing
  • The value of working with a book coach
  • Understanding the "why" behind your writing
  • Plotting techniques and book structure
  • Marketing strategies for self-published authors
  • Success with German translations
  • Organizing and running the Self Publishing Show Live conference
  • The importance of networking for authors
  • Thoughts on traditional vs self-publishing
  • Advice for new authors starting out


Resources mentioned:


Book recommendations:

  • "Save the Cat! Writes a Novel" by Jessica Brody
  • "On Writing" by Stephen King


Connect with James Blatch:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/


Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-15889025 Tue, 08 Oct 2024 08:00:00 -0400 3061 military fiction, Cold War era, RAF, test pilots, NaNoWriMo, book coaching, author motivation, BBC reporting experience, plotting techniques, Save the Cat, urban fantasy, mailing lists, Facebook ads, Amazon ads, German translations, BookBub, Written Word 7 full false Craig Martelle - How to Sell 20 Books to Make 50K Craig Martelle - How to Sell 20 Books to Make 50K Craig Martelle is a prolific author with nearly 200 published works, including over 110 full-length novels. A retired Marine and former lawyer, Craig is also the founder of the 20 Books to 50K community and a key figure in the indie author world.

In this episode:

  • Craig's journey from Marine to bestselling author
  • Strategies for writing and publishing multiple books per year
  • The importance of book pricing and how it affects sales
  • Insights into international markets, particularly German translations
  • The evolution and impact of author conferences
  • Tips for building and managing online author communities
  • Balancing fiction and non-fiction writing
  • The importance of mindset in an author's career


Resources mentioned:


Books Mentioned:


Connect with Craig Martelle:


Connect with Teddy Smith:

Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Craig Martelle is a prolific author with nearly 200 published works, including over 110 full-length novels. A retired Marine and former lawyer, Craig is also the founder of the 20 Books to 50K community and a key figure in the indie author world.

In this episode:

  • Craig's journey from Marine to bestselling author
  • Strategies for writing and publishing multiple books per year
  • The importance of book pricing and how it affects sales
  • Insights into international markets, particularly German translations
  • The evolution and impact of author conferences
  • Tips for building and managing online author communities
  • Balancing fiction and non-fiction writing
  • The importance of mindset in an author's career


Resources mentioned:


Books Mentioned:


Connect with Craig Martelle:


Connect with Teddy Smith:

Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-15861377 Thu, 03 Oct 2024 04:00:00 -0400 2814 author, self-publishing, book marketing, Amazon ads, pricing strategy, fiction writing, non-fiction writing, author branding, book series, Kindle Unlimited, paperback sales, book translations, audiobooks, author conferences, networking, Facebook groups, 2 6 full false Jamie Davis - Building Author Communities and Fantasy Worlds Jamie Davis - Building Author Communities and Fantasy Worlds Jamie Davis is a nurse, retired paramedic, author, and nationally recognized medical educator. He has written over 55 fun fantasy reads, focusing on urban fantasy and incorporating his medical background. As the conference director of Author Nation, Jamie helps organize one of the premier events for indie authors. His expertise spans writing, marketing, and building author communities.

In this episode:

  • Jamie's journey from storyteller to published author, starting with NaNoWriMo
  • Understanding and writing in the urban fantasy genre
  • Jamie's writing process and approach to plotting
  • Effective marketing tactics for authors, focusing on email lists and BookBub
  • The importance of networking for authors
  • Overview of the Author Nation conference and tips for attendees
  • Balancing writing with conference organization duties


Resources mentioned:

  • NaNoWriMo (National Novel Writing Month)
  • BookBub, Written Word Media, Book Barbarian, Robin Reads, E-Reader News Today
  • Author Nation conference: https://www.authornation.live/
  • Amazon and Facebook ads for authors


Book recommendations:

  • "Successful Indie Author" series by Craig Martelle


Connect with Jamie Davis:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Jamie Davis is a nurse, retired paramedic, author, and nationally recognized medical educator. He has written over 55 fun fantasy reads, focusing on urban fantasy and incorporating his medical background. As the conference director of Author Nation, Jamie helps organize one of the premier events for indie authors. His expertise spans writing, marketing, and building author communities.

In this episode:

  • Jamie's journey from storyteller to published author, starting with NaNoWriMo
  • Understanding and writing in the urban fantasy genre
  • Jamie's writing process and approach to plotting
  • Effective marketing tactics for authors, focusing on email lists and BookBub
  • The importance of networking for authors
  • Overview of the Author Nation conference and tips for attendees
  • Balancing writing with conference organization duties


Resources mentioned:

  • NaNoWriMo (National Novel Writing Month)
  • BookBub, Written Word Media, Book Barbarian, Robin Reads, E-Reader News Today
  • Author Nation conference: https://www.authornation.live/
  • Amazon and Facebook ads for authors


Book recommendations:

  • "Successful Indie Author" series by Craig Martelle


Connect with Jamie Davis:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-15819470 Thu, 26 Sep 2024 03:00:00 -0400 2431 urban fantasy, author, paramedic, nurse, NaNoWriMo, storytelling, book marketing, email list, BookBub, Amazon ads, Facebook ads, networking, Author Nation conference, indie authors, writing process, pantser, plotting, book series, medical fiction, author 5 full false Isabelle Knight - PR Secrets: Building Your Author Brand Isabelle Knight - PR Secrets: Building Your Author Brand Isabelle Knight is a publicist to the stars, having worked with high-profile clients such as JK Rowling and the BBC. As the founder of Build Your Author Brand, Isabelle now helps authors develop their profile, grow their readership, and increase book sales. Her expertise spans traditional and digital marketing strategies, offering unique insights into the world of author branding and publicity.

In this episode:

  • Understanding the concept of building an author brand
  • The importance of identifying and connecting with your target audience
  • Effective strategies for author publicity and PR
  • Using newsletters and social media to engage with readers
  • Collaborating with businesses and organizations for book promotions
  • The difference between PR and paid advertising
  • Case studies of successful author branding campaigns
  • Tips for pitching yourself and your books to various platforms
  • The value of consistency in building your author brand


Resources mentioned:

  • Build Your Author Brand course
  • Facebook groups for author networking
  • Newsletter platforms for reader engagement
  • Bookshop partnerships for book launches


Book recommendations


Connect with Isabelle Knight:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Isabelle Knight is a publicist to the stars, having worked with high-profile clients such as JK Rowling and the BBC. As the founder of Build Your Author Brand, Isabelle now helps authors develop their profile, grow their readership, and increase book sales. Her expertise spans traditional and digital marketing strategies, offering unique insights into the world of author branding and publicity.

In this episode:

  • Understanding the concept of building an author brand
  • The importance of identifying and connecting with your target audience
  • Effective strategies for author publicity and PR
  • Using newsletters and social media to engage with readers
  • Collaborating with businesses and organizations for book promotions
  • The difference between PR and paid advertising
  • Case studies of successful author branding campaigns
  • Tips for pitching yourself and your books to various platforms
  • The value of consistency in building your author brand


Resources mentioned:

  • Build Your Author Brand course
  • Facebook groups for author networking
  • Newsletter platforms for reader engagement
  • Bookshop partnerships for book launches


Book recommendations


Connect with Isabelle Knight:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-15788115 Fri, 20 Sep 2024 14:00:00 -0400 2621 author branding, book marketing, publicity for authors, PR strategies, author platform, indie publishing, self-publishing, newsletter marketing, reader engagement, author visibility, book launch strategies, media relations for authors, pitching skills 4 full false Kevin J. Anderson - Mastering the Publishing Multiverse Kevin J. Anderson - Mastering the Publishing Multiverse Kevin J. Anderson is a New York Times bestselling author, best known for his work on the Dune series and Star Wars expanded universe. As co-author of the Dune prequels and sequels with Brian Herbert, Kevin has significantly expanded Frank Herbert's iconic science fiction universe. His contributions to Star Wars include 54 novels, comics, and young adult series, helping to shape the franchise's literary landscape. With over 24 million books in print, Kevin's prolific career spans both traditional and indie publishing, offering unique insights into the evolving world of authorship.

In this episode:

  • Kevin's experience writing in the Dune and Star Wars universes
  • The transition from traditional to indie publishing
  • Using Kickstarter and Patreon to engage with fans and fund projects
  • Insights into the film and TV adaptation process, including Dune
  • The benefits of dictation for increasing writing productivity
  • The value of networking and attending writing conferences
  • Advice for new authors on building their platform and career


Resources mentioned:


Book recommendations:


Connect with Kevin J. Anderson:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Kevin J. Anderson is a New York Times bestselling author, best known for his work on the Dune series and Star Wars expanded universe. As co-author of the Dune prequels and sequels with Brian Herbert, Kevin has significantly expanded Frank Herbert's iconic science fiction universe. His contributions to Star Wars include 54 novels, comics, and young adult series, helping to shape the franchise's literary landscape. With over 24 million books in print, Kevin's prolific career spans both traditional and indie publishing, offering unique insights into the evolving world of authorship.

In this episode:

  • Kevin's experience writing in the Dune and Star Wars universes
  • The transition from traditional to indie publishing
  • Using Kickstarter and Patreon to engage with fans and fund projects
  • Insights into the film and TV adaptation process, including Dune
  • The benefits of dictation for increasing writing productivity
  • The value of networking and attending writing conferences
  • Advice for new authors on building their platform and career


Resources mentioned:


Book recommendations:


Connect with Kevin J. Anderson:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-15741387 Thu, 12 Sep 2024 10:00:00 -0400 3120 Kevin J Anderson, traditional publishing, indie publishing, hybrid author, Star Wars books, Dune novels, Kickstarter for authors, author platform building, dictation writing, Patreon for authors, author networking, publishing education, Western Colorado U 3 full false Mike Hourigan - Mastering Book Promotions in 2025 Mike Hourigan - Mastering Book Promotions in 2025 Mike Hourigan is a representative from Written Word Media, a company known for its book promotion services including Free Booksy and Bargain Booksy. With extensive experience in book marketing, Mike offers valuable insights into effective promotion strategies for authors at various stages of their careers.

In this episode:

  • The difference between launch promotions and price promotions
  • The concept of promo stacking and its importance in book marketing
  • How to use free book promotions effectively to gain reviews and readers
  • Strategies for promoting both fiction and non-fiction books
  • The importance of book covers and blurbs in marketing success


Resources mentioned:

  • Email promotion services: Freebooksy, Bargain Booksy, Red Feather Romance
  • Social media advertising: Reader Reach Ads
  • Book promotion service: NewInBooks
  • Cover design resource: Reedsy


Book recommendation:


Connect with Mike Hourigan:

  • Website: writtenwordmedia.com
  • Email: hello@writtenwordmedia.com


Connect with Teddy Smith:

Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/



Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Mike Hourigan is a representative from Written Word Media, a company known for its book promotion services including Free Booksy and Bargain Booksy. With extensive experience in book marketing, Mike offers valuable insights into effective promotion strategies for authors at various stages of their careers.

In this episode:

  • The difference between launch promotions and price promotions
  • The concept of promo stacking and its importance in book marketing
  • How to use free book promotions effectively to gain reviews and readers
  • Strategies for promoting both fiction and non-fiction books
  • The importance of book covers and blurbs in marketing success


Resources mentioned:

  • Email promotion services: Freebooksy, Bargain Booksy, Red Feather Romance
  • Social media advertising: Reader Reach Ads
  • Book promotion service: NewInBooks
  • Cover design resource: Reedsy


Book recommendation:


Connect with Mike Hourigan:

  • Website: writtenwordmedia.com
  • Email: hello@writtenwordmedia.com


Connect with Teddy Smith:

Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/



Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-15740696 Thu, 12 Sep 2024 10:00:00 -0400 1954 Self-publishing, Publishing Performance Show, Teddy Smith, authors, industry experts, book cover design, book descriptions, Amazon ads, marketing, writing, motivation, strategies, publishing business 2 full false Stuart Grant - Maximizing Your Online Presence with Author Websites Stuart Grant - Maximizing Your Online Presence with Author Websites Stuart Grant is the founder of Digital Authors Toolkit, a digital agency specializing in author websites. With over a decade of experience in the publishing industry and having created more than 300 websites for authors, Stuart is a leading expert in helping writers establish their online presence. His approach combines technical expertise with a deep understanding of author needs and reader expectations.

In this episode:

  • The importance of author websites and essential elements they should include
  • Website design tips, including using book covers as inspiration
  • SEO optimization and strategies for driving traffic to your site
  • Email list building and effective use for author marketing
  • Common mistakes authors make with their websites and how to avoid them


Resources mentioned:

  • Website builder: Wix
  • Print-on-demand services: Book Vault, Lulu
  • Ebook delivery: Book Funnel


Book recommendations (add links)


Connect with Stuart Grant:

  • Website: digitalauthorstoolkit.com
  • Social media: @StuartGrantUK


Connect with Teddy Smith:


Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Stuart Grant is the founder of Digital Authors Toolkit, a digital agency specializing in author websites. With over a decade of experience in the publishing industry and having created more than 300 websites for authors, Stuart is a leading expert in helping writers establish their online presence. His approach combines technical expertise with a deep understanding of author needs and reader expectations.

In this episode:

  • The importance of author websites and essential elements they should include
  • Website design tips, including using book covers as inspiration
  • SEO optimization and strategies for driving traffic to your site
  • Email list building and effective use for author marketing
  • Common mistakes authors make with their websites and how to avoid them


Resources mentioned:

  • Website builder: Wix
  • Print-on-demand services: Book Vault, Lulu
  • Ebook delivery: Book Funnel


Book recommendations (add links)


Connect with Stuart Grant:

  • Website: digitalauthorstoolkit.com
  • Social media: @StuartGrantUK


Connect with Teddy Smith:


Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> https://publishingperformance.com/?ref=ywm3mtc Teddy Smith Buzzsprout-15740684 Thu, 12 Sep 2024 10:00:00 -0400 2612 author websites, digital marketing for authors, self-publishing websites, author email collection, pen name management, Amazon author profiles, selling direct vs Amazon, print on demand, Wix for authors, WordPress alternatives, author SEO, website design 1 full false Welcome to the Publishing Performance Podcast - Trailer Welcome to the Publishing Performance Podcast - Trailer Welcome to The Publishing Performance Show, the ultimate resource for self-publishers looking to take their careers to the next level. This weekly podcast dives deep into the world of self-publishing, offering invaluable insights, strategies, and real-world experiences from successful authors and industry experts.

Subscribe to the Publishing Performance Show on your preferred podcast platform to join Teddy Smith and his guests in exploring the world of self-publishing.

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Welcome to The Publishing Performance Show, the ultimate resource for self-publishers looking to take their careers to the next level. This weekly podcast dives deep into the world of self-publishing, offering invaluable insights, strategies, and real-world experiences from successful authors and industry experts.

Subscribe to the Publishing Performance Show on your preferred podcast platform to join Teddy Smith and his guests in exploring the world of self-publishing.

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



]]> Teddy Smith Buzzsprout-15575888 Tue, 13 Aug 2024 09:00:00 -0400 227 Self-publishing, Publishing Performance Show, Teddy Smith, authors, industry experts, book cover design, book descriptions, Amazon ads, marketing, writing, motivation, strategies, publishing business trailer false