Jessica — Owner of Penelope’s Little Cafe  

Episode Description 

In this episode of Brand Lincoln, Christopher Beecham and Henry Schmidt sit down with Jessica Runge, One of the owners of Penelope’s Little Cafe, to talk family, food, and what it really takes to build a beloved local restaurant. 

Jessica shares the story behind opening Penelope’s Little Cafe as a way to bring her family closer together, how the concept evolved from dinner service to a breakfast-and-lunch favorite, and the realities of running a family-owned restaurant in Lincoln, Nebraska. The conversation dives into the challenges of the restaurant business, the importance of community support, and how Penelope’s has built a loyal customer base that truly feels like family. 

They also break down how social media and creative marketing—like themed events and local promotions—helped grow visibility and engagement, including participation in Munch Madness. Jessica highlights customer-favorite menu items, the thought behind evolving the menu, and the personal meaning behind the name “Penelope’s.” 

This episode is for restaurant owners, small business operators, and anyone who appreciates the heart, hustle, and community behind local dining.  

Sponsored by Perch Merch 

This episode of Brand Lincoln is sponsored by Perch Merch, a relationship-first merch company helping businesses and nonprofits stand out with custom apparel, promotional products, and branded online stores. 

Perch Merch works with growing local brands that want to look professional, consistent, and memorable—without corporate fluff or confusing processes.  

Topics Covered 

• Building a family-owned restaurant
• Transitioning restaurant concepts
• Social media marketing for local restaurants
• Community engagement and loyalty
• Signature dishes and menu development
• Creative promotions like Munch Madness
• Navigating challenges in the restaurant industry
• The personal story behind Penelope’s Little Cafe

 
Episode Takeaways
 

• Family can be the foundation of a strong business
• Community support is everything for local restaurants
• Social media isn’t optional—it’s essential
• Consistency builds a loyal following
• Creative marketing helps small businesses compete
• Signature dishes create repeat customers
• Adaptability keeps restaurants alive
• Personal stories strengthen brand connection

 
Sound Bites
 
“It’s a fantastic problem to have.”
 “We went balls to the wall.”
 “We have a cult following.”
 
 
Episode Chapters
 
00:00 – Introduction to Penelope’s Little Cafe
 01:34 – The Journey of Opening the Restaurant
 05:37 – Evolving the Menu and Concept
 10:10 – Social Media Strategy and Engagement
 16:16 – Signature Dishes and Customer Favorites
 20:25 – Community Impact and What’s Next
 22:13 – The Story Behind the Name Penelope’s
 

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In this episode of Brand Lincoln, we sit down with Paul Larsen, owner of Crepe Cafe, to talk crepes, community, and what it really takes to build a food business in Lincoln, Nebraska.

Paul shares his journey from military service to entrepreneurship, how Crepe Cafe became Nebraska’s only crepe-focused food truck, and the hard lessons learned while transitioning into a brick-and-mortar location. The conversation breaks down what makes crepes different from pancakes, why National Crepe Day matters more than you’d think, and how offering both sweet and savory options helped Crepe Cafe stand out in a crowded food scene.

They also dive into the reality of the “lean years,” the importance of local support, collaborating with breweries and other businesses, and why perseverance and consistency matter more than hype. Paul wraps by sharing what’s next for Crepe Cafe, including menu expansion, gluten-free and protein-focused options, and creating a space built for both food and community.

This episode is for food lovers, aspiring restaurant owners, and anyone curious about the real, unfiltered path from idea to execution in a local business.

Sponsored by Perch Merch

This episode of Brand Lincoln is sponsored by Perch Merch, a relationship-first merch company that helps businesses, nonprofits, and organizations show up professionally with custom apparel, trade show merch, and branded online stores.

Perch Merch isn’t about cheap giveaways or confusing corporate jargon. It’s about helping brands look legit, feel consistent, and build long-term relationships through quality merch that actually gets worn.

Keywords

crepes, food truck, entrepreneurship, National Crepe Day, Crepe Cafe, local business, food history, culinary innovation, Nebraska, food pairing

Topics Covered

• What makes a crepe different from a pancake
• Building Nebraska’s only crepe-focused food truck
• Transitioning from food truck to brick-and-mortar
• National Crepe Day and crepe culture
• Military discipline and entrepreneurship
• Surviving the lean years of business ownership
• Collaborating with local breweries and businesses
• Expanding menus and testing new ideas
• Using social media to grow a local brand

Sound Bites

“What is a crepe?”
 “Free crepes for everybody.”
 “Hard work does pay off.”

Episode Chapters

00:00 – Welcome to Season Two of Brand Lincoln
 01:00 – Meet Paul Larson of Crepe Cafe
 02:55 – What a Crepe Really Is
 08:40 – National Crepe Day
 10:29 – From Food Truck to Brick-and-Mortar
 16:18 – Starting a Food Business
 18:21 – From Concept to Reality
 21:26 – The Lean Years
 24:39 – Community and Collaboration
 27:34 – Expanding the Menu
 29:59 – What’s Next for Crepe Cafe

 🎧 Brought to you by Perch Merch — where your merch game doesn’t flake, fade, or fall apart like a bad business partner. Check out the fun stuff: Perch-Merch.com

Kawasaki isn’t just about motorcycles anymore — and if you live in Lincoln, Nebraska, you’ve probably seen their work without even realizing it. In this episode, Chris Beecham sits down with Jason Hellbusch to unpack the incredible story of Kawasaki’s Lincoln plant — from cranking out the iconic KZ400 motorcycle in the ’70s to building rail cars for NYC’s subway and cargo doors for Boeing 777s.

We dive into how a Japanese manufacturer became a Nebraska powerhouse, employing over 3,000 people and leading innovation in rail, aerospace, and now… personal transportation vehicles that look straight out of the future.

Jason shares insider stories about manufacturing at scale, the skills Kawasaki is desperate to hire for, and what’s next for the largest Kawasaki plant in the U.S. If you like business, engineering, or just a good “how the heck did that happen in Nebraska?” story — this one’s for you.

Key Takeaways:

• Kawasaki has called Lincoln home for over 50 years.
• First U.S.-built Kawasaki motorcycle? The KZ400.
• Expanded into rail cars, aerospace, and now next-gen personal transportation.
• The Lincoln facility is the largest Kawasaki plant in America.
• Employs 3,000+ with major demand for skilled welders.
• Builds subway cars for East Coast cities and airplane cargo doors for Boeing.
• Always innovating — from motorcycles to the NAV vehicle.

Keywords: Kawasaki, Lincoln Nebraska, motorcycles, jet skis, rail cars, aerospace manufacturing, product innovation, skilled trades, factory jobs, manufacturing history, economic impact, transportation design, subway cars, Boeing, personal vehicles, welders wanted

 🎧 Brought to you by Perch Merch — where your merch game doesn’t flake, fade, or fall apart like a bad business partner. Check out the fun stuff: Perch-Merch.com

In Episode 60 of Brand Lincoln, we welcome Hillary Swain and Cody Morris from Aces Hockey Club for a deep dive into how they’re building more than just athletes—they’re building a sports community. From bringing together youth hockey players across rival towns to introducing kids to the cultural roots of lacrosse, Hillary and Cody share how Aces is giving young athletes opportunities to grow on and off the ice.

You’ll hear the story behind Aces Hockey Club, its mission to make travel hockey more accessible and less pressured, and the importance of team bonding in youth sports. Hillary and Cody also open up about their growing lacrosse program, the role of diet and fitness in player development, and their vision for expanding Aces into a full competitive team.

Whether you’re a parent, coach, or simply believe in the life lessons sports can teach, this episode offers a behind-the-scenes look at how community, culture, and competition come together to shape the next generation of athletes.

Key Takeaways:

• Aces Hockey Club unites youth players from across Nebraska for skill development and camaraderie.
• Travel hockey is made fun, accessible, and low-pressure for kids and families.
• Team bonding helps unite players from rival communities.
• Upcoming camps focus on speed, skill, and athletic growth.
• Lacrosse is a key part of Aces’ programming, honoring its deep cultural roots.
• Nutrition and fitness are emphasized for peak performance.
• Future plans include expanding into a full competitive team.

Keywords:
Aces Hockey Club, youth hockey Nebraska, travel hockey, youth sports development, lacrosse Nebraska, coaching youth sports, team bonding, hockey skills camp, youth sports community, sports culture

 🎧 Brought to you by Perch Merch — where your merch game doesn’t flake, fade, or fall apart like a bad business partner. Check out the fun stuff: Perch-Merch.com

Episode 59: Melanie Rezak | 555 Boutique & Creative Collabs

What happens when a corporate career meets a calling to create?

In this episode of Brand Lincoln, host Chris Beecham and co-hosts Joe Cruz and Henry Schmidt sit down with Melanie Rezak, founder of 555 Boutique and Creative Collabs. Melanie shares her inspiring leap from the corporate world into entrepreneurship during the height of the pandemic—and how a little idea in her basement turned into one of Fallbrook’s most buzzed-about boutiques.

We dive into the power of community events, the strategy behind 24/7 local shopping, and what it really takes to grow a small business in today’s fast-moving world. From e-commerce to inventory chaos to angel numbers, this one’s for the doers, dreamers, and shop local believers.

🔑 Topics Covered:

• Why the number 555 means change (and how it shaped Melanie’s brand)
• How Fallbrook is quietly becoming a retail and event hub in Lincoln
• The origin and evolution of Creative Collabs
• Challenges of managing staff, inventory, and growth as a boutique owner
• Why community-driven shopping is the future of local retail

📍 Location: Lincoln, Nebraska

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In this episode of Brand Lincoln, we sit down with Jaris Hennerberg, founder of Screed Solutions, to talk concrete—literally and figuratively. From starting in his garage to becoming a go-to expert in flatwork and floor prep, Jaris shares the ups, downs, and dirty truths of running a hands-on service business in Lincoln, Nebraska.

We cover how he turned screeding into a scalable business, the importance of reputation in the construction world, and what it takes to lead a team when you're pouring foundations—sometimes literally—for other people's dream projects. Jaris also opens up about the discipline it takes to stay consistent, why saying “no” is sometimes the best growth strategy, and how he keeps perspective through personal challenges.

Whether you’re in the trades or just appreciate people who know how to build from the ground up, this one’s for you.

Takeaways:

• Jaris built Screed Solutions from scratch and earned his reputation through consistency.
• Success in the trades comes from showing up, following through, and staying teachable.
• Hiring and leading a crew requires more than just skill—it takes character.
• Strategic boundaries (like saying “no”) are key to sustainable business growth.
• Even in the most physical industries, mindset and communication matter.

Sound Bites:

• “If you’re not consistent, nothing else matters.”
• “I can teach concrete—but I can’t teach work ethic.”
• “Some of the best business decisions are the ones where you walk away.”
• “I didn’t build this to burn out—I built it to last.”

Tags 
Screed Solutions, Jaris Hennerberg, Lincoln Nebraska, concrete business, construction entrepreneur, floor prep, flatwork, business growth, trades industry, leadership, blue-collar business, Nebraska business, branding, small business stories, entrepreneurship, Brand Lincoln podcast, Perch Merch

 🎧 Brought to you by Perch Merch — where your merch game doesn’t flake, fade, or fall apart like a bad business partner. Check out the fun stuff: Perch-Merch.com

Episode 57: Runza’s Legacy with Dawn Amend – A Nebraska Original

If you're from Nebraska, you’ve likely had a Runza. But do you know the story behind the iconic sandwich and the family empire that made it a staple?

In this episode of Brand Lincoln, host Chris Beecham and co-hosts Joe Cruz and Henry Schmidt sit down with Dawn Amend, a member of the founding family behind Runza, to talk about the roots, growth, and community impact of this beloved Nebraska brand. From humble beginnings in a tiny stand to becoming a household name across the Midwest, Dawn shares how Runza has stayed true to its values while embracing innovation.

She opens up about growing up in the business, the power of thoughtful marketing (hello, Temperature Tuesdays), the balance of family legacy and business growth, and why community engagement still drives every decision. Whether you're a lifelong fan or just curious what the heck a Runza is, this episode is packed with nostalgia, wisdom, and Nebraska pride.

Takeaways:

• Runza's story is rooted in family, tradition, and local culture.
• Temperature Tuesday is more than a gimmick — it’s strategic genius.
• Community engagement isn’t a buzzword for Runza — it’s their playbook.
• Staying small and family-run was a choice — not a limitation.
• The brand legacy is as important as the product itself.

 🎧 Brought to you by Perch Merch — where your merch game doesn’t flake, fade, or fall apart like a bad business partner. Check out the fun stuff: Perch-Merch.com

"Unearthing Robbers Cave: Lincoln’s Hidden History with Joel Green"

 Underground tunnels, outlaw legends, and Kool-Aid? Yep—this episode dives deep into Lincoln’s hidden past. If you're a history nerd, buckle up.

Unearthing Nebraska: Joel Green on Robbers Cave, Legends & Local Lore

In this episode of Brand Lincoln, we explore the rich, underground history of Robbers Cave with Lincoln’s own history buff and tour guide, Joel Green. From Jesse James and Charles Starkweather to sandstone geology, secret tunnels, and Kool-Aid origins, Joel walks us through the legends and the facts behind one of Nebraska’s most fascinating historical sites.

Discover how Robbers Cave evolved from an 1860s brewery into a top-rated tourist attraction and cultural landmark. We talk tourism trends, school field trips, wild party stories, and the effort it took to put this overlooked gem on the map. If you're into local folklore, Nebraska history, or just enjoy a good ghost story, this one’s for you.

🔥 Top Takeaways:

• Robbers Cave is Nebraska’s only show cave—and it’s made entirely of sand.
• It has ties to outlaws, bootleggers, and secret societies.
• Joel Green wrote the book on it—literally.
• Tours, weddings, concerts, even photoshoots now take place deep underground.
• It’s one of TripAdvisor’s top-rated experiences in Lincoln.

🎧 Brought to you by Perch Merch — where your merch game doesn’t cave under pressure.

 🎧 Brought to you by Perch Merch — where your merch game doesn’t flake, fade, or fall apart like a bad business partner. Check out the fun stuff: Perch-Merch.com

From HVAC Tech to Home Services Empire: Cesar Guerrero's Story

🎧 Learn how HVAC expert Cesar Guerrero grew Luxury Comfort Solutions into a full-service powerhouse — adding radon, plumbing, inspections, and a second location — all while navigating hiring nightmares, client chaos, and family life.

With military discipline and a rebrand powered by his wife, Cesar reveals what it takes to scale a home service company in Lincoln without burning out or selling out.

You’ll Learn:

• Why employee drama is more dangerous than bad clients
• How a $250K project changed everything
• Why "legacy" matters more than revenue
• What branding really looks like in the trades

Brought to you by Perch Merch — where your merch game levels up.

 🎧 Brought to you by Perch Merch — where your merch game doesn’t flake, fade, or fall apart like a bad business partner. Check out the fun stuff: Perch-Merch.com

🎙️ Brand Lincoln Podcast | Kendall Warnock – From Food Stamps to a Full Bay: The Grit Behind A1 Automotive

Sponsored by Perch Merch – Screen printing, embroidery, and promo products built for bold brands. Visit Perch-Merch.com.

🔧 Episode Overview:

In Episode 55, we’re joined by Kendall Warnock, owner of A1 Automotive, whose story is as raw as it is inspiring. What began in a one-bay garage during the recession has become one of Lincoln’s most trusted automotive businesses—with a second location now in the works.

Kendall opens up about his childhood on the Omaha Indian Reservation, his time in the fire service, and how those experiences shaped the grit and heart behind his leadership. We talk about building a business with integrity, what it means to serve your customers (not upsell them), and how upside-down billboards and unconventional branding helped A1 stand out.

This episode isn’t just about cars—it’s about resilience, reinvention, and building something real when you’ve got everything to lose and everything to prove.

🎯 What You’ll Learn:

✔️ How Kendall grew A1 Automotive from a recession-era startup to a thriving business
 ✔️ Why authenticity and honesty are rare (and valuable) in the auto repair industry
 ✔️ The transition from fire service to full-time entrepreneurship
 ✔️ Creative marketing strategies that made A1 unforgettable
 ✔️ How Kendall balances family, faith, and business without losing himself
 ✔️ The power of community service, mentorship, and showing up when it counts
✔️ What it really takes to expand a small business without losing your soul

💥 Why This Episode Matters:

Kendall’s story is for anyone who’s ever been underestimated, counted out, or told to play it safe. He didn’t. And Lincoln’s better because of it. If you're into local business, real talk, or stories that hit harder than a check engine light—this one's for you.

📢 Stay Connected:

📲 Follow Brand Lincoln — @BrandLincolnPodcast on Instagram, TikTok, Facebook & YouTube
🛍️ Want bold branding like Kendall’s? Visit Perch-Merch.com for custom merch that stands out
👍 Like, subscribe, and share this episode to support Lincoln’s entrepreneurs

Keywords: A1 Automotive, Kendall Warnock, Lincoln Nebraska business, small business success, automotive repair, fire service to business, entrepreneur resilience, community involvement, branding strategy, honest auto repair, Lincoln NE podcast, Perch Merch, Brand Lincoln Podcast, local leadership, business growth stories

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🎙️ Brand Lincoln Podcast | Visionary Youth – Mentorship, Mental Health, and the Power of Community Action

Sponsored by Perch Merch – Screen printing, embroidery, and promotional products for businesses that actually care. Visit Perch-Merch.com.

💡 Episode Overview:

In this episode of Brand Lincoln, we’re joined by Dr. Lawrence Chatters and KB Mensah, the co-founders of Visionary Youth—a nonprofit reshaping what community support really looks like.

What started with a simple idea—offering free back-to-school haircuts for kids—has grown into a powerful movement combining mentorship, mental health awareness, and dignity-driven giving. From Thanksgiving turkey giveaways to a mobile barbershop that doubles as a safe space for teens to talk about life, Visionary Youth is building programs that meet real needs in real time.

We dive into the MIND program, an innovative blend of grooming and guidance, the stories that inspired this mission, and the honest challenges that come with funding community work in today’s world. This episode is equal parts heart, hustle, and hope for what local action can achieve.

🎯 What You’ll Learn:

✔️ How one haircut sparked a city-wide youth empowerment movement
 ✔️ Why dignity matters in community outreach—especially for kids
✔️ How Visionary Youth is merging barbering with mental health support
✔️ The strategy behind events like the Thanksgiving Drive and Toy Giveaway
✔️ What it takes to build trust with underserved families
✔️ The role of volunteers, fundraising, and creative partnerships in sustaining nonprofit impact
✔️ The vision for expanding mentorship and mental health programs across Lincoln and beyond

💥 Why This Episode Matters:

If you’ve ever questioned whether a small idea can make a big difference—this episode is your proof. Visionary Youth isn’t just another nonprofit. It’s a blueprint for what happens when people lead with empathy, show up consistently, and find new ways to serve the next generation.

📢 Stay Connected:

📲 Follow Brand Lincoln — @BrandLincolnPodcast on Instagram, TikTok, Facebook & YouTube
🛍️ Need merch with a mission? Visit Perch-Merch.com
👍 Like, subscribe, and share this episode to support grassroots change in our community

Keywords: Visionary Youth, community service, youth mentoring, mental health, nonprofit Lincoln Nebraska, MIND program, barbershop mentorship, local nonprofits, youth empowerment, toy drive, back to school, community engagement, Perch Merch, Brand Lincoln Podcast, Lincoln NE support programs

 🎧 Brought to you by Perch Merch — where your merch game doesn’t flake, fade, or fall apart like a bad business partner. Check out the fun stuff: Perch-Merch.com

🎙️ Brand Lincoln Podcast | Rachel Barth – How Lincoln Airport Is Taking Off Through Strategy, Innovation, and Community Support

Sponsored by Perch Merch – Screen printing, embroidery, and custom promotional products. Visit Perch-Merch.com.

✈️ Episode Overview:

In Episode 52 of Brand Lincoln, we’re joined by Rachel Barth, Director of Strategic Marketing at Lincoln Airport (LNK), to talk about the powerful role this regional airport plays in Lincoln’s economy, community engagement, and future growth.

Rachel shares what it’s like managing strategic marketing and air service development in an industry hit hard by the pandemic—and how creative ideas like free outdoor movies helped keep the airport connected to the community even when flights were grounded. From renovation projects and passenger experience upgrades to the high-stakes competition with larger airports like Omaha, Rachel gives us an inside look at what it takes to put Lincoln back on the air travel map.

Whether you fly often or just want to see Lincoln grow, this episode proves our airport is more than just a terminal—it’s an engine of economic impact, connectivity, and hometown pride.

🎯 What You’ll Learn:

✔️ How Lincoln Airport navigated the pandemic and pilot shortages
 ✔️ What air service development really means—and why it’s so complex
✔️ Why LNK competes daily with airports like Omaha for airline attention
✔️ How community initiatives like outdoor movie nights strengthen local support
✔️ The truth about how airports impact local jobs and economic development
✔️ What’s next for terminal renovations, route expansion, and passenger experience
✔️ Why community support is critical to bringing back more direct flights

💥 Why This Episode Matters:

If you’ve ever wondered why it’s so hard to get direct flights out of Lincoln—or what you can actually do to help change that—this episode breaks it all down. Rachel shares the strategy, economics, and human side of aviation marketing, showing how small airports can make a big impact when the community gets behind them.

📢 Stay Connected:

📲 Follow Brand Lincoln — @BrandLincolnPodcast on Instagram, TikTok, Facebook & YouTube
🛍️ Visit our sponsor Perch-Merch.com for top-tier custom merch for your brand, team, or event
👍 Like, subscribe, and share this episode to help support local innovation

Keywords: Lincoln Airport, Rachel Barth, aviation marketing, strategic marketing, air service development, regional airport, airport renovations, community engagement, economic development, local travel, Nebraska aviation, airline strategy, pandemic recovery, airport competition, Lincoln Nebraska, Perch Merch, Brand Lincoln Podcast

 🎧 Brought to you by Perch Merch — where your merch game doesn’t flake, fade, or fall apart like a bad business partner. Check out the fun stuff: Perch-Merch.com

🎙️ Brand Lincoln Podcast | Billy Dha Kidd – Music, Marketing & The Power of Getting Uncomfortable

Sponsored by Perch Merch – Custom screen printing, embroidery, and promotional products. Visit Perch-Merch.com.

💡 Episode Overview:

In this episode of Brand Lincoln, we sit down with Billy Dha Kidd—a dynamic entrepreneur, real estate investor, music artist, author, and business coach. From the stage to the closing table, Billy shares how embracing discomfort has been the key to growth across every chapter of his life.

We dive into his journey from using music as therapy to building multiple revenue streams, including coaching, real estate, and product creation. Billy opens up about the power of authenticity in business, how music can double as a marketing tool, and why creating “lifetime products” like books and content leads to long-term success. We also talk about balancing family, travel, and entrepreneurship—and how each fuels the other.

🎯 What You’ll Learn:

✔️ Why getting uncomfortable is the secret to personal and business growth
✔️ How authenticity is Billy’s competitive edge in coaching and branding
✔️ Tips for building a strong personal brand through music and storytelling
✔️ Real estate insights for new and experienced investors
✔️ How to create products that work for you long after launch
✔️ The value of family time, spontaneous travel, and living intentionally
✔️ How to market yourself and your story without selling out

💥 Why This Episode Matters:

Billy Dha Kidd is proof that you don’t need to fit into one box to succeed—you just need to show up real. Whether you’re an artist, business owner, investor, or side hustler, his story will challenge you to rethink your comfort zone, your brand, and how you build a life that works on and off the clock.

📢 Stay Connected:

📲 Follow Brand Lincoln — @BrandLincolnPodcast on Instagram, TikTok, Facebook & YouTube
🛍️ Check out Perch-Merch.com for custom merch that makes your brand stand out
👍 Like, subscribe, and share this episode to support authentic local voices

Keywords: Billy Dha Kidd, entrepreneurship, music and business, business coaching, real estate investing, personal branding, marketing strategy, personal growth, authenticity in business, family and travel, Lincoln Nebraska, storytelling, personal development, Perch Merch

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🎙️ Brand Lincoln Podcast | Episode 50: Celebrating Lincoln's Legacy with Lee's Chicken

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Episode Overview:

In our milestone 50th episode, we sit down with Jan and Dennis, the stewards of Lee's Chicken, Lincoln's oldest operating restaurant. Established in 1945, Lee's Chicken has been a cornerstone of the community, serving up Southern-style fried chicken and fostering connections for generations.

Jan and Dennis share the rich history of the restaurant, from its humble beginnings as "Al's Inn" in 1935 to becoming a beloved local institution. We delve into stories of resilience, community engagement, and the iconic Pioneer Pete rooster statue that proudly stands guard outside the establishment .

Key Takeaways:

• Historical Roots: Lee's Chicken's transformation from a small tavern to a family-run restaurant with deep community ties.
• Community Engagement: The role of Lee's Chicken in local traditions, events, and as a gathering place for Lincoln residents.
• Resilience: Overcoming challenges, including natural disasters and changing dining habits, while maintaining quality and service.
• Legacy and Future: Jan and Dennis's commitment to preserving the restaurant's legacy and plans for continued community involvement.

Why This Episode Matters:

This episode is a tribute to the enduring spirit of local businesses and their impact on community identity. Lee's Chicken exemplifies how dedication to quality, tradition, and community can create a lasting legacy.

Connect with Us:

• Follow Brand Lincoln on Instagram, TikTok, Facebook, and YouTube.
• For custom merchandise needs, visit our sponsor Perch-Merch.com.

Keywords: Lee's Chicken, Lincoln Nebraska, restaurant history, family business, community engagement, Pioneer Pete, Southern fried chicken, local traditions, resilience, legacy, Perch Merch, Brand Lincoln Podcast

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🎙️ Brand Lincoln Podcast | Joe Benes – Building Homes, Trust, and a Business That Lasts

Sponsored by Perch Merch – Screen printing, embroidery, and promotional products. Visit Perch-Merch.com.

💡 Episode Overview:

In this episode of Brand Lincoln, we sit down with Joe Benes, owner of Highlander Contracting Group, to talk about what it really takes to build custom homes, additions—and trust—in today’s construction world. Joe shares how his love for craftsmanship and working with his hands evolved into a thriving business built on relationships, transparency, and quality over quantity.

We dive into what separates great contractors from the rest, the wild requests clients have made, how Joe balances family life with job site deadlines, and yes—how he occasionally swaps the toolbelt for a DJ booth.

If you're into business, building, or just appreciate a no-BS approach to quality work, this episode will hit home.

🎯 What You’ll Learn:

✔️ Why Joe built his business on relationships first
✔️ How Highlander Contracting balances custom work with quality control
✔️ What clients really want during a home build—and what they misunderstand
✔️ The challenges of home additions and why creativity matters
✔️ Why transparency, communication, and hands-on leadership are Joe’s non-negotiables
✔️ How Joe juggles family time, construction deadlines, and a side hustle in music
✔️ What building in smaller towns has taught him about pace, patience, and people

💥 Why This Episode Matters:

Joe’s story proves that being a great builder isn’t just about the tools you use—it’s about how you treat people. Whether you're a contractor, a homeowner, or just someone trying to run a values-based business, Joe's take on transparency, excellence, and doing the little things right is refreshing, real, and worth hearing.

📢 Stay Connected:

📲 Follow Brand Lincoln — @BrandLincolnPodcast on Instagram, TikTok, Facebook & YouTube
🛍️ Need quality merch for your brand? Visit Perch-Merch.com
👍 Like, subscribe, and share this episode to help support Lincoln’s local builders and business leaders

Keywords: Highlander Contracting, construction, custom homes, home additions, business philosophy, relationships, core values, construction challenges, home design, craftsmanship, transparency, community engagement, Lincoln Nebraska, entrepreneurship, family balance

 🎧 Brought to you by Perch Merch — where your merch game doesn’t flake, fade, or fall apart like a bad business partner. Check out the fun stuff: Perch-Merch.com

🎙️ Brand Lincoln Podcast | Toni Rupe – Empowering the Next Generation Through Financial Literacy & Career Readiness 

Sponsored by Perch Merch – Custom screen printing, embroidery, and promotional products. Visit Perch-Merch.com.  

💡 Episode Overview: 

In this episode of Brand Lincoln, we’re joined by Toni Rupe, CEO of Junior Achievement of Lincoln, to talk about how her team is equipping students—from kindergartners to 25-year-olds—with real-world skills in financial literacy, entrepreneurship, and career readiness. 

Toni shares the powerful impact of volunteers, the creativity behind programs like the Stock Market Challenge, and how Junior Achievement is partnering with local businesses to prepare youth for life beyond the classroom. Whether it’s understanding paychecks, starting a business, or exploring future careers, Junior Achievement is transforming the way young people think about their futures. 

This episode is full of insights for educators, parents, business leaders—and anyone who believes in the power of mentorship and practical education.  

🎯 What You’ll Learn: 

✔️ How Junior Achievement empowers students with real-life skills
 ✔️ Why financial literacy is more than just numbers—it's a game-changer
✔️ The critical role volunteers play in delivering impact
✔️ How local businesses are fueling education through community partnerships
✔️ Why programs like the Stock Market Challenge make learning stick
✔️ How Toni’s journey and leadership continue to shape the organization’s mission  

💥 Why This Episode Matters: 

In a world where young people are expected to make big life decisions with little real-world experience, Junior Achievement is bridging the gap. Toni’s passion and insights offer a roadmap for how education, business, and community can come together to shape confident, capable future leaders.  

📢 Stay Connected: 

📲 Follow Brand Lincoln — @BrandLincolnPodcast on Instagram, TikTok, Facebook & YouTube
🛍️ Need merch that represents your mission? Visit Perch-Merch.com
👍 Like, subscribe, and share this episode to help spread awareness about local impact and youth empowerment  

Keywords: Junior Achievement, financial literacy, entrepreneurship, education, community involvement, youth programs, volunteer opportunities, career readiness, Lincoln Nebraska, Toni Rupe 

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🎙️ Brand Lincoln Podcast | Drew Sallinger – Redefining the Sports Bar Experience in Lincoln

Sponsored by Perch Merch – Custom screen printing, embroidery, and promotional products. Visit Perch-Merch.com.

💡 Episode Overview:

In this episode, we sit down with Drew Sallinger, co-owner of Liquid Assets Sports Bar, to talk about what it really takes to build a sports bar that stands out in a saturated market. From idea to grand opening, Drew walks us through his journey—powered by culinary creativity, solid business strategy, and a deep connection to the Lincoln community.

With a background as an executive chef, Drew brings serious flavor to the table—literally. From using beef tallow for frying to crafting a menu that elevates the sports bar experience, Liquid Assets isn’t your typical bar. It’s family-friendly, community-centered, and unapologetically local.

This episode is packed with insights for anyone in hospitality—or anyone who just wants to build something that actually stands out.

🎯 What You’ll Learn:

✔️ How Drew transformed a concept into a go-to Lincoln destination
 ✔️ Why quality food and thoughtful menus set this bar apart
✔️ The challenge of making a sports bar feel family-friendly and welcoming
✔️ How community engagement drives business success
✔️ The importance of working on the business, not just in it
✔️ Drew’s advice for balancing operations with vision

💥 Why This Episode Matters:

Drew’s story is all about breaking stereotypes. It proves that a sports bar can be elevated, intentional, and rooted in community. If you're in the food and beverage world—or dreaming about getting there—this one will fire you up.

📢 Stay Connected:

📲 Follow Brand Lincoln — @BrandLincolnPodcast on Instagram, TikTok, Facebook & YouTube
🛍️ Need branded merch that doesn’t suck? Visit Perch-Merch.com
👍 Like, subscribe, and share this episode to support local Lincoln businesses doing big things

Keywords: Liquid Assets, sports bar, culinary innovation, family-friendly, community engagement, business insights, Lincoln Nebraska, restaurant management, unique dining experience, craft beer

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🎙️ Brand Lincoln Podcast | Alicia Reisinger – From Kitchen Candle Maker to Million-Dollar Brand

Sponsored by Perch Merch – Custom screen printing, embroidery, and promotional products. Visit Perch-Merch.com.

💡 Episode Overview:

In this episode, we sit down with Alicia Reisinger, founder of Wax Buffalo, the clean candle brand that started in her kitchen and grew into a million-dollar business. Inspired by her daughter’s health journey, Alicia set out to create safe, non-toxic candles—and ended up building one of Lincoln’s most beloved brands.

We dive into how she turned a personal need into a thriving company, the creation of the Candle Lab experience, and her passion for hosting powerful community events like the Winter Market. Alicia also shares her work with The Ember Society, a collective she founded to support and empower women in business.

This conversation is packed with insight, warmth, and purpose—and it’s a must-listen for anyone chasing a dream, building a brand, or trying to make a meaningful impact.

🎯 What You’ll Learn:

✔️ How Alicia turned a hobby into a 7-figure business
 ✔️ Why Wax Buffalo prioritizes clean, sustainable ingredients
 ✔️ The story behind Lincoln’s magical Winter Market
 ✔️ How community and collaboration helped her brand grow
 ✔️ The importance of "voting with your dollars"
 ✔️ What The Ember Society is doing for women in business
 ✔️ Why passion-driven products resonate with today’s consumers

💥 Why This Episode Matters:

Alicia Reisinger proves that purpose and profit can go hand in hand. Whether you’re a maker, dreamer, or small business owner, this episode offers a roadmap to building something real—from the heart. It’s about staying grounded, giving back, and making your brand mean something.

📢 Stay Connected:

📲 Follow Brand Lincoln — @BrandLincolnPodcast on Instagram, TikTok, Facebook & YouTube
🛍️ Need branded merch that actually looks good? Visit Perch-Merch.com
👍 Like, subscribe, and share this episode to support local stories that matter

Keywords: Wax Buffalo, clean candles, entrepreneurship, community events, voice acting, small business, Lincoln, candle making, women in business, local support

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🎙️ Brand Lincoln Podcast | Paul Holt – Breathing New Life into The Ugly Motel

Sponsored by Perch Merch – Your brand’s best friend for custom screen printing, embroidery, and promo products. Visit Perch-Merch.com.

💡 Episode Overview:

In this episode of Brand Lincoln, we sit down with Paul Holt, the bold and relentlessly determined owner of The Ugly Motel—a historic Lincoln landmark (former Holidome and Howard Johnson at 52nd and Cornhusker) brought back to life with grit, creativity, and a whole lot of elbow grease.

From renovation nightmares to COVID curveballs, Paul shares what it’s really like to revive a property with history, heart, and no shortage of challenges. We talk about the emotional weight of owning a nostalgic space, the financial rollercoaster of the hospitality industry, and how he’s thinking way outside the box to grow—yes, skilled games and restaurant plans are in the mix.

This episode is a must-listen for entrepreneurs, hospitality pros, and anyone curious about turning a struggling business into a community staple.

🎯 What You’ll Learn:

✔️ How Paul turned a neglected property into a unique hospitality experience
 ✔️ Smart pivots made post-COVID to keep the business alive
 ✔️ The emotional and financial weight of renovating a historic property
 ✔️ How innovative marketing and community events revived interest
 ✔️ Why skilled games became a surprising revenue stream
 ✔️ The power of networking and being the recognizable “face” of your business
 ✔️ Lessons in hotel management, tourism trends, and personal growth

💥 Why This Episode Matters:

Paul doesn’t sugarcoat the grind. His story is messy, real, and exactly what most business owners can relate to. Whether you're in hospitality, entrepreneurship, or just love a good comeback story, this episode delivers insight, inspiration, and some raw truths about doing business in Lincoln.

📢 Stay Connected:

📲 Follow Brand Lincoln — @BrandLincolnPodcast on Instagram, TikTok, Facebook & YouTube
🛍️ Check out Perch-Merch.com for top-tier custom merch
👍 Like, subscribe, and share the episode to support local stories that matter

Keywords: Ugly Motel, hotel management, hospitality industry, Lincoln, business challenges, COVID-19 impact, renovation, entrepreneurship, financial management, marketing, business growth, restaurant plans, renovation challenges, personal development, networking, community engagement, skilled games, Lincoln Nebraska, entrepreneurship

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🎙️ Brand Lincoln Podcast | Awakening Energy & Personal Growth with Tony Lucero

Sponsored by Perch Merch – Custom screen printing, embroidery & promotional products. Visit Perch-Merch.com.

💡 Episode Overview:

In this episode of Brand Lincoln, we sit down with Tony Lucero, a powerhouse activator who helps people and businesses unlock their full potential through energy, frequency, and mindset shifts. From his early career as a touring hypnotist to becoming a transformational life coach, Tony shares how understanding frequency and personal energy can shape success, leadership, and decision-making.

We dive deep into navigating challenges, finding your ‘sweet spot’ in life, and how positivity creates momentum for success. Tony also unpacks the role of sound, environment, and unexpected experiences like ayahuasca and music in shaping identity and purpose. His philosophy? You attract what you are. Whether you’re an entrepreneur, leader, or just someone looking for more alignment in life, this episode will open your mind to new ways of thinking.

🎯 What You’ll Learn:

✔️ The connection between frequency, energy, and personal growth
✔️ How emotional anchors shape decision-making and leadership
✔️ The impact of sound and environment on workplace culture
✔️ Why positivity is a magnet for opportunities
✔️ How to find your ‘sweet spot’ in life and business
✔️ The role of gratitude, spirituality, and self-discovery in success

💥 Why This Episode Matters:

Tony doesn’t just talk about change—he activates it. His insights will shift the way you think about energy, leadership, and making decisions in your business and life. If you’ve ever felt stuck or disconnected, this episode will help you tap into the right mindset, the right frequency, and the right opportunities.

📢 Stay Connected:

📲 Follow Brand Lincoln — @BrandLincolnPodcast on Instagram, TikTok, Facebook, & YouTube
🛍️ Check out Perch-Merch.com for all your custom merch needs
👍 Like, subscribe, and leave a review to help us grow!

Keywords: activation, energy, personal growth, hypnosis, frequency, positivity, life coaching, challenges, sweet spot, vibration, leadership, decision making, workplace culture, music, ayahuasca, spirituality, gratitude, community engagement, condor symbolism

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 🎙️ Brand Lincoln Podcast | Episode: Karla Pederson – The Business of Baby Products at Kid Stuff
Sponsored by Perch Merch – Custom screen printing, embroidery & promotional products. Visit Perch-Merch.com.  

💡 Episode Overview: 

In this episode of Brand Lincoln, we dive into the world of baby products, parenting, and retail with Karla Pederson, second-generation owner of Kid’s Stuff Superstore, Lincoln’s go-to store for all things baby. 

Karla shares the journey of Kid’s Stuff Superstore, from its origins to becoming a trusted resource for parents looking for the best strollers, cribs, and car seats. We explore the balance between brick-and-mortar shopping vs. e-commerce, why in-store experiences still matter in an online-driven world, and how Kid Stuff Superstore has built a customer-first business for growing families. 

Plus, Karla gives an inside look at the challenges of running a family business, working with expectant parents, and the future of baby retail.  

🎯 What You’ll Learn: 

✔️ The story behind Kid’s Stuff Superstore success as a family-owned baby product store
✔️ Why hands-on shopping is still crucial for new parents
✔️ How Kid’s Stuff Superstore balances in-store experiences & online sales
✔️ The challenges of working in baby retail & customer service
✔️ What’s next for Kid’s Stuff Superstore in a changing market  

💥 Why This Episode Matters: 

For parents, small business owners, and anyone navigating the world of customer experience & retail, Karla’s insights offer a behind-the-scenes look at what it takes to run a thriving local business while adapting to an evolving industry.  

🔗 Stay Connected: 

📲 Follow Brand Lincoln — @BrandLincolnPodcast on Instagram, TikTok, Facebook, & YouTube
🛍️ Support local businesses with Perch Merch – Custom screen printing, embroidery & promotional products
🎧 Like, subscribe, and share to help us grow!  

📢 Keywords for Discoverability:  baby products, parenting, retail, Lincoln, strollers, cribs, customer experience, family business, e-commerce 

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🎙️ Brand Lincoln Podcast | Episode: Restoring Dignity in Foster Care with Lee Issa
Sponsored by Perch Merch – Custom screen printing, embroidery & promotional products. Visit Perch-Dash-Merch.com.

💡 Episode Overview:

In this episode of Brand Lincoln, we sit down with Leigh Esau, a passionate advocate for children in foster care and a driving force behind Foster Care Closet. Leigh shares the realities of the foster care system, shedding light on the challenges that youth face when entering care—often with nothing but the clothes on their backs.

Through Foster Care Closet, Leigh and her team are on a mission to restore dignity, stability, and hope to these kids by providing immediate clothing assistance and essential support. We dive into the impact of trauma, the financial strain on foster families, and the importance of keeping siblings together. Plus, Leigh shares her personal experience as a former foster child and how it shaped her passion for change.

If you’ve ever wondered how you can make a difference in the foster care system or support youth in crisis, this episode is a must-listen.

🎯 What You’ll Learn:

✔️ Why immediate clothing assistance is crucial for kids entering foster care
✔️ The emotional and financial struggles foster parents face
✔️ How Foster Care Closet is working to restore dignity to youth in crisis
✔️ The importance of keeping siblings together in foster care
✔️ How community support & funding drive nonprofit growth
✔️ Leigh’s personal journey from foster care to advocacy

💥 Why This Episode Matters:

Thousands of kids enter foster care every year, often with nothing. This conversation highlights how one organization is changing the system, providing practical support, and ensuring that no child has to experience foster care without basic necessities.

If you’re a foster parent, community advocate, or someone who wants to make a difference, this episode will inspire and educate.

🔗 Stay Connected:

📲 Follow Brand Lincoln — @BrandLincolnPodcast on Instagram, TikTok, Facebook, & YouTube
🛍️ Support local businesses with Perch Merch – Custom screen printing, embroidery & promotional products
🎧 Like, subscribe, and share to help us grow!

📢 Keywords for Discoverability:

Foster Care, Youth Support, Dignity Restoration, Nebraska, Clothing Assistance, Foster Care Closet, Community Service, Child Welfare, Nonprofit Organization, Foster Parents

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🎙️ Brand Lincoln Podcast | Episode: Felicia Mendoza – Empowering Growth Through Life & Health Coaching
Sponsored by Perch Merch – Custom screen printing, embroidery & promotional products. Visit Perch-Dash-Merch.com.

💡 Episode Overview:
In this episode of Brand Lincoln, we sit down with Felicia Mendoza—a powerhouse life and health coach—who’s all about helping people break free from feeling stuck and step into their full potential. Felicia dives into her personal journey, sharing how her own struggles shaped her path to becoming a coach and how she now empowers others to take charge of their health, mindset, and future.

We talk about the real differences between life coaching and therapy, how she blends health coaching into her practice for holistic growth, and why the simple act of saying “yes” to yourself can be life-changing. Felicia also opens up about her mission to step into motivational speaking and inspire even more lives beyond one-on-one coaching.

This isn’t just about goal-setting—it’s about transformation.

🎯 What You’ll Learn:
✔️ The key differences between life coaching and therapy
✔️ How health and life coaching work together for lasting change
✔️ Why most clients feel “stuck” and how to push through it
✔️ The power of accountability in achieving personal goals
✔️ Felicia’s take on self-improvement, motivation, and the importance of saying yes to yourself
✔️ Her vision for the future, including stepping into motivational speaking

💥 Let’s Stay Connected:
👉 Follow Brand Lincoln on Instagram, TikTok, Facebook, and YouTube — @BrandLincolnPodcast
👉 Need custom merch? Check out Perch Merch for top-quality screen printing, embroidery, and promotional products
👉 Like this episode? Subscribe, leave a review, and share it with a friend!

#LifeCoaching #HealthCoaching #PersonalDevelopment #GoalSetting #Motivation #Accountability #CoachingJourney #SelfImprovement #BrandLincolnPodcast #PerchMerch

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In this episode of Brand Lincoln, we interview Frantz Antoine, the owner of Antoine Exteriors, a black-owned roofing company in Nebraska. They discuss Frantz journey from working for another roofing company to starting his own business, the challenges he faced, and the importance of building a strong team and company culture. Frantz shares insights on the roofing industry, customer service, and the impact of community involvement on his business's growth. The conversation highlights the significance of integrity in business and the future plans for Antoine Exteriors.

takeaways

• Frantz is the owner of Antoine Exteriors, a black-owned roofing company in Nebraska.
• He started his business after a previous company he worked for shut down unexpectedly.
• Building a strong team has been crucial for the growth of Antoine Exteriors.
• Frantz emphasizes the importance of integrity and doing what you say you will do in business.
• The roofing industry faces challenges, especially with insurance claims and customer service.
• Community involvement is a key focus for Henry and his company.
• Antoine Exteriors offers financing options for customers who need assistance with roofing costs.
• Frantz aims to diversify his business and expand services beyond roofing.
• The company is focused on providing a positive customer experience during home renovations.
• Frantz is passionate about supporting local businesses and being involved in the community.

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In this episode, host Chris Beecham and co-hosts Henry Schmidt and Joe Cruz welcome Andrea Norris, a content creator known for her engaging presence on TikTok. Andrea shares her journey from being laid off to becoming a successful content creator, emphasizing the importance of authenticity and community in her work. The conversation explores her brand partnerships, the unique concept of 'ducking Jeeps', and her aspirations for the future, including the desire to eventually step back from the spotlight. Throughout the discussion, Andrea highlights the significance of supporting local businesses and the joy of creating content that resonates with her audience.

takeaways

• Andrea prefers the term 'content creator' over 'influencer'.
• Her journey into content creation began after being laid off.
• Building a community is essential for sustainable growth.
• Authenticity attracts the right audience.
• Partnerships with local businesses are more about relationships than money.
• She enjoys the thrill of estate sales and thrifting.
• Andrea has a unique approach to engaging her audience with fun activities.
• She aims to eventually step back from social media.
• Public recognition has become a positive experience for her.
• Supporting local businesses is a core value in her content.

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In this conversation, we talk with Jeremy Bouman and  discuss the mission and impact of Rise, a Nebraska nonprofit focused on breaking generational cycles of incarceration. Jeremy Bouman, the founder, shares insights on the importance of employment, community support, and the role of language in reducing stigma for formerly incarcerated individuals. The discussion highlights the success stories of program graduates, the challenges they face, and the future plans for expanding Rise's impact in the community.

takeaways

• Rise operates in eight Nebraska prisons to aid reintegration.
• Generational incarceration is a significant issue in Nebraska.
• Employment and entrepreneurship are key to reducing recidivism.
• Less than 8% of Rise graduates return to prison.
• Community support is crucial for successful reentry.
• Language and stigma can create barriers for reintegration.
• Rise Business Academy helps system-impacted individuals start businesses.
• Empathy and understanding are essential for community engagement.
• The nonprofit relies on private donations for funding.
• Future plans include expanding services and addressing youth incarceration

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In this episode of Brand Lincoln, we discuss the legacy and evolution of Walker Tire with Nick Vuko Jr. They explore the company's history, its expansion strategies, and the transition to a full-service automotive provider. Nick shares insights on the importance of customer service, company culture, and future growth plans, along with personal anecdotes and local favorites in Lincoln.

takeaways

• Walker Tire has a rich history dating back to 1951.
• The company has adapted and grown stronger post-COVID.
• Joining a co-op has helped Walker Tire remain competitive.
• Nick Vuko Jr. aims to open another store within two years.
• Hiring for attitude, aptitude, and integrity is crucial.
• Communication within the team has improved significantly.
• Customer experiences can be both humorous and challenging.
• Walker Tire offers a full range of automotive services beyond tires.
• Local dining options are important to the community.
• Family dynamics play a significant role in the business.

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In this episode, we welcome Tosha Benes and Allison Luth from Tower of Tampons, a nonprofit organization dedicated to providing period products to those in need. The conversation explores the origins of the organization, the impact of their work on the community, and the various fundraising efforts they undertake. Tosha and Allison share personal stories that highlight the importance of awareness and education around menstrual health, as well as the need for continued support and donations. The episode emphasizes the role of community involvement in their mission and the ongoing need for period products in schools and shelters.

takeaways

• Tower of Tampons started as a small initiative in 2016.
• The organization collects period products through donations.
• They have expanded their reach significantly over the years.
• Many schools lack adequate supplies of period products.
• Community involvement is crucial for their fundraising efforts.
• They engage local businesses and schools for product drives.
• Awareness about menstrual health is still lacking in many areas.
• Personal stories from recipients highlight the importance of their work.
• They utilize social media to boost fundraising and awareness.
• The need for period products is ongoing and urgent.

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Part 1 of the series with Nebraska Sports Council
In this episode, we engage with Linus from the Nebraska Sports Council, discussing the organization's mission to promote health and wellness through various sports events, including the renowned Cornhusker State Games. They explore the history, growth, and expansion of the council's activities, emphasizing community involvement, volunteerism, and the diverse range of sports offered. Linus shares personal anecdotes and impactful stories from participants, highlighting the significance of these events in fostering community spirit and engagement.

takeaways

• The Nebraska Sports Council promotes health and wellness through sports.
• The Cornhusker State Games is the council's flagship event.
• Over 40,000 participants engage in various events annually.
• Volunteerism is crucial, with over 2,000 volunteers involved.
• Diverse sports events cater to different interests and age groups.
• Pickleball and wiffle ball are among the fastest-growing sports.
• The pumpkin run has seen significant growth in participation.
• Corporate sponsorships are vital for the council's operations.
• Each event has a unique story and impact on the community.
• The council's mission is to create inclusive and accessible sports opportunities.

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In this episode, we interview Russ Cowan from Money Smarts, a full-service accounting firm specializing in small businesses. Russ shares his journey from a one-room schoolhouse in rural Nebraska to becoming a successful accountant and business owner. The conversation covers the origins of Money Smarts, the challenges and rewards of entrepreneurship, common accounting mistakes, and the importance of client relationships. Russ emphasizes the value of helping small businesses navigate their financial questions and the satisfaction that comes from supporting his team and clients.

takeaways

• Perch Merch specializes in custom screen printing and promotional products.
• Money Smarts was founded to help small businesses with affordable accounting services.
• Russ Cowan started his business after realizing the need for better financial guidance for small businesses.
• The firm operates on a subscription model, providing ongoing support to clients.
• Russ's background includes a unique education experience in a one-room schoolhouse.
• He transitioned from H&R Block to starting his own accounting firm.
• Common accounting mistakes often stem from misconceptions about what can be written off.
• Business ownership comes with significant challenges, especially during tax season.
• The rewards of business success include supporting employees and reaching milestones.
• Russ enjoys spending time with family and attending local sports events.

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In this episode, Dr. Dana Stubbs shares her inspiring journey to becoming a chiropractor, detailing her personal challenges and triumphs along the way. From her initial interest in pharmacy to discovering her passion for chiropractic care, Dr. Stubbs discusses the hurdles she faced due to her disability and how she turned those challenges into strengths. She emphasizes her unique approach to chiropractic care, which combines holistic and intuitive practices, and reflects on significant moments in her life that shaped her career. The conversation also touches on her memoir, 'Fingered,' and her love for the local food scene in Lincoln, Nebraska.

takeaways

• Dr. Stubbs transitioned from pharmacy to chiropractic after realizing she wanted to help people heal.
• Her disability shaped her approach to chiropractic care, allowing her to connect with patients on a deeper level.
• She emphasizes the importance of listening to the body's messages during treatment.
• Dr. Stubbs believes that disabilities can lead to enhanced skills in other areas.
• Her practice focuses on holistic and intuitive chiropractic care, rather than traditional methods.
• She faced skepticism from peers but found support from professors during her education.
• The journey to opening her practice was influenced by personal health challenges.
• Writing her memoir helped her process childhood trauma and professional experiences.
• Dr. Stubbs encourages others to embrace their unique paths in healthcare.
• She enjoys exploring the local food scene and has a passion for pizza.

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In this episode of Brand Lincoln, we engage in a lively conversation with professional brand photographer Rebecca McNeese. They discuss the challenges of photography, the importance of building trust with clients, and the transition from a corporate job to full-time photography. Rebecca shares her journey into brand photography, the significance of planning and preparation, and the lessons learned from past mistakes. The conversation also touches on the impact of AI in photography and the personal aspects of Rebecca's life, including her favorite local spots in Lincoln.

takeaways

• You're not bad if you say you hate getting your photo taken.
• One good photo isn't enough; variety is key.
• Investing in a business coach can change your career.
• Building trust with clients is essential for a successful shoot.
• AI in photography is not yet a replacement for human touch.
• Planning and preparation are crucial for successful sessions.
• Mistakes in photography can lead to valuable lessons.
• Brand photography is trending and offers flexibility.
• Personal branding is important for everyone, not just business owners.
• Finding a balance between work and family is a common struggle.

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In this episode of Brand Lincoln, we welcome Joseph Hall, an Elvis tribute artist, who shares his journey from being a fan of Elvis Presley to becoming a performer. Joseph recounts his early experiences with Elvis, his first performances, and his significant moment on America's Got Talent, where he reached the top 10. He discusses the challenges and learning experiences he faced in Branson, the importance of maintaining health as a performer, and the evolving landscape of marketing and social media. Joseph reflects on the legacy of Elvis and the joy of paying tribute to the King of Rock and Roll.

takeaways

• Joseph Hall's journey as an Elvis tribute artist began with a childhood fascination with Elvis.
• His first performance experiences were at birthday parties and small gigs.
• America's Got Talent was a pivotal moment in his career, leading to greater recognition.
• Joseph learned a lot about performance and showmanship during his time in Branson.
• Maintaining health and fitness is crucial for longevity in performance.
• Social media has changed the way performers connect with their audience.
• Joseph emphasizes the importance of staying true to the essence of Elvis.
• The support from the Elvis community has been invaluable to his career.
• Joseph's family plays a significant role in his performances and management.
• He believes that as long as he honors Elvis, he will continue to succeed.

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In this episode, we engage with Todd Ogden from the Downtown Lincoln Association. They discuss the evolution of downtown Lincoln, its current challenges, and future developments. Todd shares insights on the importance of community engagement, the role of local businesses, and the creation of a music district to support local talent. The conversation highlights the significance of making downtown a vibrant and accessible space for everyone.

takeaways

• Downtown Lincoln has evolved significantly since the 1960s.
• The Downtown Lincoln Association aims to enhance the area for residents and visitors.
• Future developments include a convention center and a music district.
• Parking remains a critical issue for downtown accessibility.
• Community engagement is essential for addressing safety and homelessness.
• The association supports nearly 950 businesses in the downtown area.
• Creating a music district will help incubate local talent.
• Events like 'Shop the Blocks' directly benefit local retailers.
• The goal is to create a vibrant downtown experience for all.
• Downtown Lincoln is positioned as a destination for diverse experiences.

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In this episode of Brand Lincoln, we engage with Austin Hillis and Tony Goins, the founders of Capital Cigar Lounge. They discuss the journey of transforming a small cigar shop into a thriving lounge, the challenges faced in the process, and the importance of creating a community space for connection and conversation. The conversation highlights the entrepreneurial spirit, the significance of relationships in business, and the unique experience offered at their lounge.

takeaways

• Austin Hillis started Capital Cigar 
• Tony Goings joined as a mentor and partner to create a cigar lounge.
• The lounge concept was new to Lincoln and required city education.
• The private lounge fosters business networking among members.
• The lounge aims to create a relaxed environment for conversation.
• Challenges included city regulations and construction costs.
• The founders emphasize treating customers like friends.
• The lounge has become a hub for business connections.
• Expansion plans include a new location in Omaha.
• The lounge promotes community and connection through shared experiences.

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In this episode of Brand Lincoln, we interview John Losito, the owner of Sun Valley Lanes and Games. They discuss the evolution of the bowling center into a family entertainment hub, the journey of John from a bowler to the owner, and the various innovative offerings at the facility, including technology-based mini golf and laser tag. The conversation also touches on the importance of community engagement, hosting major bowling events, and the future plans for expansion.

takeaways

• Sun Valley Lanes has evolved from a traditional bowling alley to a family entertainment center.
• John Losito's journey from bowler to owner showcases dedication and passion.
• Hosting major events like the PBA has elevated Sun Valley's reputation.
• The expansion included innovative attractions like laser tag and technology-based mini golf.
• Community engagement is key to the success of Sun Valley Lanes.
• The facility offers a unique blend of entertainment options for all ages.
• Technology plays a significant role in enhancing the bowling experience.
• Cornhole and volleyball leagues foster community involvement and fun.
• The restaurant and bar are integral to the overall experience at Sun Valley.
• John emphasizes the importance of treating staff and customers with respect.

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In this episode of the Brand Lincoln podcast, we welcome Austin Peters from Evergreen Holiday Lighting. They discuss the inception of the business, the holiday lighting market, and the challenges faced in the industry. Austin shares insights on designing custom holiday displays, customer interactions, and the lessons learned in the second year of business. The conversation also touches on memorable installations and the importance of community engagement during the holiday season.

takeaways

• Evergreen Holiday Lighting started as a passion project.
• The holiday lighting business can be lucrative if managed well.
• Custom designs are key to customer satisfaction.
• Pricing appropriately is crucial for sustainability.
• Customer service can make or break a business.
• The holiday lighting market is growing in popularity.
• Social media plays a significant role in showcasing displays.
• Community engagement enhances business visibility.
• Learning from mistakes is part of the entrepreneurial journey.
• Creativity in holiday displays is on the rise.

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In this engaging conversation, we speak with Kyle Biggerstaff of Biggerstaff Heating and Air about the legacy of their family business, the importance of family involvement, and the unique challenges they face in the HVAC industry. They discuss the generational transition of the business, memorable moments, and the future plans for growth and community engagement. The conversation highlights the significance of trust in business relationships and the personal experiences that shape their work culture.

takeaways

• Biggerstaff Heating and Air is a family-owned business with a rich legacy.
• Family involvement is crucial for the success of the business.
• The company has been operating since 1946, founded by Kyle's grandfather.
• Generational transitions have shaped the company's growth and direction.
• Trust is a key component in maintaining customer relationships.
• The company has expanded its workforce to meet growing demands.
• Unique customer requests can lead to memorable experiences.
• Navigating the business landscape requires adaptability and resilience.
• Community engagement is a priority for the company.
• The future of the business includes plans for further growth and involvement in the community.

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In this episode of Brand Lincoln, we welcome Joe Hager, owner of Canyon Joe's Barbecue. Joe shares his journey from Texas to Lincoln, his experiences in the barbecue competition circuit, and the challenges and triumphs of running a small business. The conversation highlights the importance of community, collaboration among local businesses, and the passion behind creating great barbecue. Joe discusses the day-to-day operations of his restaurant, the significance of family support, and the joy of serving delicious food to his customers.

takeaways

• Canyon Joe's Barbecue is located in Lincoln, Nebraska.
• Joe Hager started his barbecue journey in Texas.
• Barbecue competitions inspired Joe to pursue his passion.
• Community collaboration is vital for small businesses.
• Canyon Joe's motto is faith, family, and smoke.
• The restaurant emphasizes consistency in food quality.
• Joe's wife plays a crucial role in his success.
• The food truck was a stepping stone to the restaurant.
• Challenges include equipment failures and maintaining quality.
• Joe's big moment was receiving recognition from a Texas barbecue critic.

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In this episode of Brand Lincoln, we engage with Roger Pletcher, owner of the Engine House Cafe. They discuss Roger's journey in the restaurant industry, the challenges faced during the COVID-19 pandemic, and his plans for future community events. The conversation highlights the importance of local businesses, community engagement, and personal resilience in the face of adversity.

takeaways

• The Engine House Cafe has been voted the best breakfast in Lincoln for ten consecutive years.
• Roger Pletcher's journey in the restaurant industry began with a passion for hospitality.
• Community events play a crucial role in local engagement and business success.
• COVID-19 posed significant challenges, leading to a $60,000 loss for Roger's venture in Honduras.
• The PPP funds were instrumental in saving the Engine House Cafe during the pandemic.
• Roger's entrepreneurial spirit drives him to explore new business opportunities.
• The importance of market research in understanding customer needs and preferences.
• Roger's connection to the Havelock community is deep-rooted and personal.
• Future plans include expanding community events and engaging with local residents.
• Personal stories and experiences shape the narrative of local businesses.

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In this episode of the Brand Lincoln Podcast, we welcome Alec Calzada, the owner of the Charging Station coffee shop in Lincoln, Nebraska. Alec shares his journey of opening a unique coffee shop that focuses on community and customer experience. He discusses the challenges of starting a business, the importance of building relationships with customers, and the different segments of coffee shop patrons. The conversation highlights the significance of creating a welcoming environment and the unexpected joys of entrepreneurship.

takeaways

• Alec's coffee shop aims to create a unique experience.
• He focuses on building relationships with customers.
• Understanding customer segments is crucial for success.
• The coffee shop serves as a community hub.
• Alec's journey involved a leap of faith.
• Marketing strategies are essential for growth.
• Challenges in the coffee business are common.
• Community events help build connections.
• Alec emphasizes the importance of customer experience.
• The coffee shop is a reflection of Alec's values.

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In this episode, City Councilman James Bowers shares his journey from social work to politics, discussing the challenges and triumphs he has faced in office. He emphasizes the importance of community engagement, mental health advocacy, and the need for younger voices in government. Bowers reflects on his campaign experiences, election night emotions, and significant achievements, including initiatives for inclusive playgrounds and mental health support. He also candidly addresses the adversities he has encountered, including threats during the pandemic, and his commitment to serving the community.

takeaways

• James Bowers became involved in politics after witnessing failures in the child welfare system.
• Campaigning is emotionally and physically draining but essential for change.
• City council members often face challenges balancing their roles with other jobs.
• Bowers emphasizes the need for structural changes to support diverse candidates in politics.
• Mental health advocacy is a significant part of Bowers' work as a council member.
• Bowers has passed numerous ordinances aimed at improving community accessibility.
• Community engagement is crucial for effective governance and policy-making.
• Bowers shares personal stories that highlight the impact of his work on constituents.
• The importance of addressing predatory practices affecting vulnerable populations is a key focus for Bowers.
• Bowers believes in the power of everyday citizens to run for office and make a difference.

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summary

In this episode of Brand Lincoln, we welcome Dr. Jessica Jacobson, the first female cosmetic surgeon in Lincoln. They discuss her journey through medical school, the differences between cosmetic and plastic surgery, and the challenges of establishing her own practice. Dr. Jacobson emphasizes the importance of patient education and the personal connections she builds with her clients. The conversation also touches on the unique aspects of running a cosmetic surgery practice, including the balance of aesthetics and ethics, and the community engagement that has helped her practice thrive.

takeaways

• Dr. Jacobson is the first female cosmetic surgeon in Lincoln.
• She emphasizes the importance of patient education and hands-on care.
• Cosmetic surgery focuses on aesthetics, while plastic surgery often involves reconstructive work.
• Building a practice requires understanding both medical and business aspects.
• Dr. Jacobson's journey included extensive training and a passion for learning.
• She values the personal connections made with patients during consultations.
• The practice aims to create a welcoming and educational environment for clients.
• Marketing strategies have evolved through word-of-mouth and social media engagement.
• Dr. Jacobson encourages patients to consider their motivations for surgery.
• Community involvement and local events play a significant role in her practice's success.

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summary

Mark Forster from Project Healing Waters joins the Brand Lincoln podcast to discuss the organization's mission of providing non-clinical physical and recreational therapy for disabled veterans and injured service members through fly fishing. The conversation covers topics such as the different activities involved in fly fishing, the benefits of the therapy, fundraising efforts, and how to get involved as a volunteer or participant. Mark also shares his personal journey with fly fishing and highlights some of his favorite local restaurants in Lincoln.

keywords

Project Healing Waters, fly fishing, physical therapy, recreational therapy, disabled veterans, injured service members, fundraising, volunteer, participant, local restaurants

takeaways

• Project Healing Waters is a national nonprofit that provides non-clinical physical and recreational therapy for disabled veterans and injured service members through fly fishing.
• The therapy involves activities such as fly fishing education, fly rod building, fly tying, casting, and fishing trips.
• Fly fishing offers physical and mental health benefits, including improved hand-eye coordination, concentration, and camaraderie among veterans.
• The organization relies on fundraising efforts, grants, and partnerships with local businesses to support its programs.
• Anyone can get involved with Project Healing Waters as a volunteer or participant by visiting their website or contacting the organization directly.
• Lincoln has a variety of local restaurants that support the organization and offer great dining experiences.

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In this episode of Brand Lincoln, we interview Stanford Binko Bradley, the associate director of teen programming at the Malone Community Center. Stanford shares his unique nickname and how he got involved in various community initiatives in Lincoln. He discusses his work at the Malone Community Center, his involvement in the Hope Spoke extended day treatment program, and his own basketball program called Future Elite. Stanford emphasizes the importance of education and accountability in his coaching and shares heartwarming stories of the impact he has made on the lives of the youth he works with.

keywords

Stanford Binko Bradley, Malone Community Center, Hope Spoke, Future Elite, basketball program, education advocacy, youth coaching, community impact

takeaways

• Stanford Binko Bradley is the associate director of teen programming at the Malone Community Center in Lincoln.
• He is also involved in the Hope Spoke extended day treatment program and runs his own basketball program called Future Elite.
• Stanford emphasizes the importance of education and accountability in his coaching and works to support the holistic development of the youth he works with.
• He has seen positive outcomes in the lives of the youth he has worked with, with only one documented case of re-offending.
• Stanford is passionate about making a difference in the community and believes in the power of authentic relationships and support networks.

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Blake and Kathy Collingsworth share the heartbreaking story of their son Joshua's drowning and how it inspired them to create the Josh the Otter water safety program. They wrote a children's book called Josh the Baby Otter to teach kids about water safety and distributed it through Rotary clubs. They also developed a free app with the book and water safety activities. Their mission is to raise awareness about the number one cause of death for children aged one to four and promote water safety education. The conversation with them focused on the importance of water safety and the efforts of the Josh the Otter Foundation to educate children and parents about drowning prevention. Collingsworth discussed the need for children to learn essential water survival skills, such as back floating, and emphasized the role of parents in ensuring their child's safety. They also highlighted the expansion of the Float for Life program, which teaches children as young as six months old to back float. Additionally, they discussed the foundation's collaborations with organizations like the Autism Family Network and the impact of their work in preventing drownings among children with disabilities. The conversation concluded with a discussion of upcoming events and the foundation's goals for the future.

keywords

drowning, water safety, children, book, education, awareness, prevention, water safety, drowning prevention, Josh the Otter Foundation, Float for Life, back floating, survival skills, children, parents, education, collaborations, Autism Family Network, disabilities, events, goals

takeaways

• Drowning is the number one cause of death for children aged one to four.
• Water safety education is crucial in preventing drownings.
• The Josh the Otter program uses a children's book and app to teach kids about water safety.
• Rotary clubs have been instrumental in distributing the book and promoting water safety.
• Parents should have conversations with their children about water safety and always supervise them near water. Children should learn essential water survival skills, such as back floating, to prevent drowning.
• Parents play a crucial role in ensuring their child's water safety and should be diligent in supervising them around water.
• The Float for Life program teaches children as young as six months old to back float and has seen significant growth and demand.
• The Josh the Otter Foundation collaborates with organizations like the Autism Family Network to provide water safety education for children with disabilities.
• The foundation's efforts have led to a decrease in drowning incidents and the inclusion of water safety education in school curriculums.
• The foundation relies on partnerships, collaborations, and volunteers to support their mission of saving lives through water safety education.

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Maddie Graham, owner of Frugal Fox, is a sustainable stylist who teaches people how to dress for their body type, shop smarter, and get the most out of what they already own. She helps clients discover their undertones, choose the right colors, and find silhouettes that flatter their body shape. Maddie offers services such as closet cleanouts, personal shopping, and styling sessions. She focuses on helping people in transition, whether it's starting a new career, going through a life change, or retiring. Maddie believes in the power of thrifting and encourages people to shop secondhand to reduce waste and save money. Maddie 
Graham, a personal stylist and owner of The Frugal Fox Styling, discusses her unique approach to styling and the benefits of thrifting. She contrasts her personalized styling service with generic services like Stitch Fix, emphasizing the importance of individuality and secondhand clothing. Maddie shares her experience with thrift shopping and the thrill of finding hidden gems. She also talks about the challenges she faced during the COVID-19 pandemic and how she pivoted to virtual styling. Overall, Maddie's passion for helping people feel confident and stylish shines through in this conversation.

keywords

sustainable fashion, body type, color theory, personal style, thrifting, personal styling, thrifting, secondhand clothing, individuality, virtual styling, pivoting, confidence

takeaways

• Learn how to dress for your body type and choose colors that flatter your undertones.
• Shop smarter by getting the most out of what you already own.
• Consider thrifting as a sustainable and cost-effective way to update your wardrobe.
• Personal style is about feeling confident and comfortable in your own skin. Personalized styling services like The Frugal Fox Styling offer a more individualized and unique approach 
• Thrifting and buying secondhand clothing can be a sustainable and affordable way to build a stylish wardrobe.
• Maddie's passion for helping people feel confident and stylish is evident in her work as a personal stylist.
• Finding hidden gems while thrift shopping can be a thrilling and rewarding experience

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In this episode of Brand Lincoln, Brand Lincoln interviews musician Harrison Boe about his journey in the music industry. Harrison shares his experience of moving from Nebraska to Nashville to pursue his music career. He talks about his time in Nashville, the challenges he faced, and the opportunities he found. Harrison also discusses his unique approach to touring, which involves performing house shows all over the country. He shares his strategies for building a following and sustaining himself as a full-time musician. Overall, Harrison's story is one of perseverance, hard work, and a passion for music.

keywords

music industry, musician, Nashville, house shows, touring, perseverance, hard work, passion

takeaways

• Moving to Nashville to pursue a music career can be challenging, but with perseverance and hard work, opportunities can arise.
• Performing house shows is a unique and effective way for independent artists to connect with fans and build a following.
• Consistency and frequent posting on social media platforms like TikTok can help musicians gain traction and reach a wider audience.
• Believing in oneself and staying true to one's artistic vision are crucial for success in the music industry.
• Building a supportive network of fellow musicians and fans can provide encouragement and opportunities for collaboration.

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Keenan Serrano, a musician, thought provoker, motivational speaker, and food enthusiast, shares his journey from North Platte, Nebraska to New York City and back to Nebraska. He talks about his experiences in the music industry, including performing at post prom and opening for big acts. Keenan also discusses his time in New York City, dealing with strep throat and myocarditis, and the impact of COVID-19. He shares how these experiences led him to start Simply Dope Studios, a recording studio that aims to connect artists in the Midwest. In this conversation, Keenan discusses his various ventures, including running a music studio, organizing a flea market, and starting a food review platform called Keenan Eats. He emphasizes the importance of adaptability and community connection in his work. Keenan shares his experiences with small businesses and the challenges they face, as well as his passion for helping them thrive. He also talks about his love for trying new restaurants and highlights some of his favorite places to eat in Lincoln.

keywords

Keenan Serrano, musician, thought provoker, motivational speaker, food enthusiast, North Platte, Nebraska, New York City, music industry, Simply Dope Studios, recording studio, Midwest Renaissance, music studio, flea market, food review, small businesses, community connection, restaurants, Lincoln

takeaways

• Keenan Serrano shares his journey from Nebraska to New York City and back, and the experiences that shaped him as a musician and artist.
• He discusses the challenges and opportunities he encountered in the music industry, including performing at post prom and opening for big acts.
• Keenan talks about his time in New York City, dealing with strep throat and myocarditis, and the impact of COVID-19 on his life and career.
• He shares how these experiences led him to start Simply Dope Studios, a recording studio that aims to connect artists in the Midwest and help them express their authentic selves. Adaptability is key in navigating unexpected challenges in various ventures.
• Supporting small businesses and helping them thrive is important for community connection.
• Trying new restaurants and sharing experiences can help connect people to their local community.
• Having options for different dietary preferences is crucial for restaurants to attract a wider customer base.

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Jake Sorensen, host of the Early Break radio show, shares his journey into broadcasting and his love for sports. He discusses his role as a radio host and the dynamics of his co-hosts, Steve Sipple and Bill Bush. Jake explains how he balances being a fan and a professional in the sports industry. He also talks about the challenges of fitting in all the content and advertisements within a two-hour show. The biggest challenge for the hosts is fitting all the content into a two-hour show. They are professionals and know how to avoid cussing on air.  Jake discusses his favorite activities in Lincoln, including golfing, going to sports bars, and visiting local breweries. The host is proud of their local radio station and the unique content they provide, featuring former and current athletes.

keywords

broadcasting, radio, sports, co-hosts, fan, professional, challenges, content, challenge, cussing, radio, voices, proper, activities, Lincoln, golfing, sports bars, breweries, local radio station, former athletes, current athletes

takeaways

• Jake Sorensen got into broadcasting through college radio and has been in the industry for 12 years.
• Jake's co-hosts, Steve Sipple and Bill Bush, bring unique perspectives and energy to the show.
• Balancing content and advertisements can be a challenge in a two-hour radio show. The challenge of fitting all the content into a two-hour show
• The hosts are proud of their local radio station and the unique content they provide, featuring former and current athletes

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Austyn McKee, theater director at Southwest High School in Lincoln, discusses the success and challenges of running a high school theater program. He talks about the community support that has helped Southwest Theater thrive. Austyn shares his journey to becoming a theater director and the passion he has for teaching and directing. He also discusses the audition process, the shows they choose to perform, and his love for the Lincoln theater community.

keywords

theater, high school, community support, directing, audition process, shows, Lincoln

takeaways

• Community support is crucial for the success of a high school theater program
• The audition process is an important part of selecting the cast for a show
• Choosing the right shows requires considering the talent and resources available
• The theater community in Lincoln is vibrant and supportive

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Laurie Ann, the owner of Country Sliced Ham and Café as well as Doorstep Diner, joins the Brand Lincoln podcast to discuss her businesses. Country Sliced Ham and Cafe is a lunch counter that offers signature sandwiches and a create-your-own salad option. Doorstep Diner is a catering service that specializes in any event including themed events and offers a contactless buffet. Laurie Ann shares her journey from teaching to starting her own business and emphasizes the importance of community and giving back. Laurie Ann shares her favorite event, the importance of handling negative reviews, and her experience buying a restaurant. She also discusses the challenges of catering and the value of setting expectations with clients. Laurie Ann emphasizes the importance of communication and providing high-quality service. She also talks about her love for music and nature, and her favorite places to eat in Lincoln.

keywordsCountry Sliced Ham Cafe, Doorstep Diner Catering, lunch counter, signature sandwiches, create-your-own salad, themed events, contactless buffet, community, giving back, catering, event planning, negative reviews, buying a restaurant, communication, high-quality service, music, nature, favorite restaurants

takeaways

·        Country Sliced Ham has been around since 1985 and offers signature sandwiches and a create-your-own salad option.

·        Doorstep Diner is a catering service that specializes in all events including themed events and offers a contactless buffet.

·        Laurie Ann emphasizes the importance of community and giving back, and her businesses work with nonprofits to help address food insecurity.

·        She believes in providing a high level of service and being transparent with pricing and menu options. Catering events require creativity and attention to detail to meet clients' expectations.

·        Handling negative reviews is an opportunity to learn and improve.

·        Effective communication and setting clear expectations are key to successful catering.

·        Buying a restaurant requires careful evaluation and due diligence.

·        Music and nature are sources of inspiration and relaxation for Laurie Ann.

·        She enjoys comfort food and restaurants that offer high-quality, consistent dishes.

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Kaydee Thunder, owner of 86 Bar Staffing, joins the Brand Lincoln podcast to discuss her business and the service industry. 86 Bar Staffing provides bartenders and servers for bars, restaurants, and private events. Kaydee shares how the company was started to address the staffing issues faced by bars and restaurants post-pandemic. She emphasizes the importance of finding good industry people who can adapt to different establishments and provide excellent service. Kaydee also talks about the challenges and rewards of being in the service industry and highlights some of her favorite local bars and businesses in Lincoln.

• 86 Bar Staffing provides bartenders and servers for bars, restaurants, and private events.
• The company was started to address the staffing issues faced by bars and restaurants post-pandemic.
• Finding good industry people who can adapt to different establishments and provide excellent service is crucial.
• The service industry has its challenges, but it also offers unique rewards and a sense of community.
• Kaydee recommends checking out local bars and businesses in Lincoln, such as Lancaster's, The Post, and Vinyl.

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In this episode of Brand Lincoln, host Chris Beecham interviews Justin Wittler, the owner of Valiant Fitness, a functional training studio in Lincoln. Valiant Fitness offers personalized training, group classes, Pilates, and nutrition counseling. Justin discusses the unique aspects of his gym, such as the focus on functional training and the use of Pilates reformers. He also talks about the challenges of starting a business during the COVID-19 pandemic and the importance of word-of-mouth marketing. Justin emphasizes the importance of consistency and personal touch in his gym and shares his plans for future expansion.

• Valiant Fitness is a functional training studio in Lincoln that offers personalized training, group classes, Pilates, and nutrition counseling.
• The gym focuses on functional training, using free motion equipment like TRX straps, free weights, and kettlebells.
• Valiant Fitness has a boutique setting with small classes and one-on-one training, providing a personal touch for its clients.
• Word-of-mouth marketing and social media are key strategies for attracting new clients to the gym.
• Justin Whittler, the owner of Valiant Fitness, plans to expand the gym while maintaining the one-on-one feel and personal touch.
• The gym also offers an infrared sauna for recovery and a 21-day sugar detox program for clients.

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Cody Schmick, owner of Kinkaider Brewing Co., Sideshow Spirits, and Bierhaus Maisschäler, shares his journey of starting and growing his businesses. He started with a grocery store in Broken Bow, Nebraska, and then ventured into craft brewing with Kinkaider. He expanded to multiple locations and added a distillery called Sideshow Spirits. Cody also opened Bierhaus Maisschäler, a German-themed bar. He emphasizes the importance of building a strong team and creating a sense of community among customers. Cody discusses the different aspects of his businesses, including Sideshow Spirits, Bierhaus Maisschäler, and Kinkaider Brewing Company. He talks about the unique German-style beers they offer and the full bar they have to cater to all customers. He also mentions the rooftop bar they recently opened above the German bar. Cody shares the story of the Dan phone, a red phone on top of the brewery that connects customers to Dan the Wiser. He also talks about their coffee company, Howdy Coffee Company, and their consulting company, Barco. Cody emphasizes the importance of passion in the craft beer industry and shares his favorite spots in Lincoln.

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Carissa Anderson, owner of Euphoria, joins the Brand Lincoln podcast to discuss her unique store and the services it offers. Euphoria is a one-stop-shop that has a little bit of everything, from boho clothing to metaphysical items. Carissa talks about the history of Euphoria, how it has evolved over the years, and the challenges of running a family business. She also shares the services she offers, including pendulum readings and the importance of focusing on the present moment. In this conversation, Carissa discusses her experiences as an intuitive reader and owner of Euphoria. She shares stories of accurate readings and the importance of surrendering to the energy of the universe. Carissa also talks about the services offered at Euphoria, including intuitive readings, flower essence therapy, and custom jewelry. She emphasizes the need for education and inclusivity in the spiritual community. Carissa mentions the challenges and successes of being a business owner and the plans for the future of Euphoria 

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In this episode of Brand Lincoln, we interview Matt Dow, one of the owners of Nutrition Authority.  Nutrition Authority is a retail store that specializes in sports nutrition supplements and customized nutrition planning. They discuss the transition from being a Max Muscle franchise to an independent store, the importance of personalized nutrition planning, and the challenges of running a retail business during COVID-19. Matt shares his passion for fitness and his love for gravel biking. He also emphasizes the value of customer service and the unique offerings of Nutrition Authority.

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Manuel Walker, owner of Nebraska Knockerball, joins Brand Lincoln to discuss the fun and unique activities offered at his facility. Knockerball is an inflatable ball that participants wear like a backpack and run into each other. In addition to knockerball, Manny offers a variety of other games and activities such as basketball connect four, axe throwing, Zorb balls, and human foosball. The facility is available for private events and parties, and Manny is willing to travel to different locations. The balls are durable and can accommodate people of all ages and sizes. The cost of the activities is affordable compared to other entertainment options. Manuel, the owner of Nebraska Knockerball, shares his passion for providing unique and engaging experiences for people. He talks about his love for options and the challenge of choosing which activity to offer. Manuel discusses his background and how he ended up in Nebraska. He emphasizes the importance of creating a fun and safe environment for his customers and the joy he finds in watching people have fun. He also shares his plans for the future, including expanding to multiple locations and opening a storefront.

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Interview with James Kyhn, also known as JP on 96 KX who is Morning Show Host of JP Coryelle and Husker Nick and Program director. Plus the PA Voice of Husker Men's Basketball and Husker Soccer.
They discuss James' career as a radio host and PA, his experiences in the entertainment industry, and the dynamics of hosting a morning show. They also touch on segments of the show, such as the 'Date 'Em or Dump 'Em' segment and the 'Neighborhood Watch' segment. Throughout the conversation, he shares entertaining and humorous anecdotes from his experiences in radie. James discusses his experience using technology in radio broadcasting and shares memorable moments meeting famous musicians. He also talks about his career challenges and personal growth. James highlights his involvement in Husker sports and his love for golf, movies, and music. He also mentions his participation in charity events, such as the Tyson Treasure Chest Foundation

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Liza Mendoza-House of LP Fitness Transformation Center joins the Brand Lincoln podcast to discuss her gym and fitness transformation journey. LP Fitness Transformation Center focuses on proper form, nutrition, and accountability coaching. Liza shares her experience of starting the gym and the challenges she faced along the way. She also talks about the importance of community and the impact her gym has had on her clients' lives. Liza's gym has grown significantly and she has become a successful business owner with the help of coaching and education. Liza discusses her journey as an entrepreneur and the success of her transformation center. She talks about the importance of creating a supportive and inclusive environment for her clients, where they can feel safe and confident in their fitness journey. Liza shares her plans for expanding her business and opening new locations. She emphasizes the significance of nutrition in achieving fitness goals and highlights the importance of personalized coaching and accountability. Liza also discusses the challenges she has faced and the lessons she has learned along the way.

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Michelle Hobbs, owner of Blown, a blow dry bar in Lincoln, Nebraska, joins the podcast to discuss her business and the challenges she has faced. Blown is a salon that specializes in blowouts, offering hair styling without cutting or coloring. Michelle explains that they provide a full-service experience, including scalp massages and the use of appropriate hair products. The salon also offers makeup services and extensions. Michelle shares her journey of starting the business and obtaining a liquor license, which was a lengthy and complicated process. She also discusses the impact of a new blow dry bar franchise opening nearby and how she differentiates her business through pricing and additional services. Blown is a blow dry bar in Lincoln, Nebraska that offers styling and makeup services. The busiest day for Blown is the day before Thanksgiving, as people prepare to see their extended family and attend parties. Blown also benefits from football season, as tailgates and parties lead to increased business. Memberships at Blown have priority booking, and appointments can be made through various channels, including the website, phone, and text. Blown faced challenges during the COVID-19 pandemic but managed to retain the majority of its members and became the top-selling salon in Nebraska for retail products. Blown is expanding to a new location in Fallbrook, and the team at Blown values the connections they make with their clients and the support they provide to other local businesses.

 🎧 Brought to you by Perch Merch — where your merch game doesn’t flake, fade, or fall apart like a bad business partner. Check out the fun stuff: Perch-Merch.com

 🎧 Brought to you by Perch Merch — where your merch game doesn’t flake, fade, or fall apart like a bad business partner. Check out the fun stuff: Perch-Merch.com