Jules works through six of the questions she hears most, from whether SEO is dead now that everyone is using AI, to whether you really need to be on social media, blog constantly, or hand your SEO over to someone else. Along the way she explains why strong foundations still matter, why your core website pages usually come before blogging, and why you want to understand enough to own your own strategy even when someone else does the implementing.

The Top Questions About SEO Jules Answers:

1. Is SEO dead now that everyone's using AI?
2. Do I have to be on social media for my SEO to work?
3. Do I need to blog all the time?
4. What even are keywords, and how do I find mine?
5. How do I know if any of this is working?
6. Should I learn this myself or pay someone to do it for me?

Jules's one takeaway from the whole episode: get really clear on your messaging - what you do, who you help, how you make their life better, why they should choose you over your competitors and what they need to do to get it. Get that in place and everything else becomes so much easier.

If you've ever wondered whether SEO still matters, whether you can skip social media, or whether to learn this yourself or pay someone, this is a good episode to start with.

Resources mentioned in this episode:

• Episode 143: AI search and why simple SEO foundations still matter.
• Episode 033: SEO versus social media - busting the myths 
• Episode 130: Why SEO beats social media for a steady stream of clients
• Episode 131: Why blogging might be a waste of your time and what to do instead
• Episode 019: SEO basics - keyword research
• Episode 031: How to use Google Search Console to improve your SEO 
• Episode 142: Before you pay someone to do your SEO
• Episode 108: Why your website feels so overwhelming and how to make it easier
• The Website Clarity Map
• Google Analytics & Google Search Console Made Simple
• Join The Website Growth Club for step-by-step lessons and group support
• Book a website potential discovery call for one-to-one consulting
• Come and join the Success Without Socials community

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

Becky's photography is wonderfully varied, from commercial shoots for big brands through to events and awards, and Jules shows how getting the profile and website working together helps the right clients find her. They look at Becky's categories, spotting that "photography studio" didn't fit how she actually works and that "advertising photographer" could serve her better. Jules also walks through adding services and products properly, with descriptions and links through to the right pages, and explains why niching by location helps you stand out even when your work takes you all over.

Key Takeaways:

• Getting Your Categories Right: Learn why your primary and supporting categories matter, and how to spot one that might be quietly working against you. 
• The Free Tool Jules Uses: Discover how the GMB Everywhere plugin helps you see your categories and the services Google associates with them. 
• Services and Products: Understand how to add these to your profile properly, with descriptions and links through to the right pages on your website. 
• Building Supporting Pages: Learn how to build out service pages that reinforce what you are telling Google, one page at a time. 
• Niching by Location: Find out why focusing on an area helps you stand out, even when your work is broad. 
• Sustainable Action: Jules reminds you that consistent, little-and-often effort beats relentless bursts that fizzle out.

If your Google Business Profile is sitting half-finished, or you have never quite known what to do with it, this episode gives you a calm, clear place to start.

Resources mentioned in this episode:

• The GMB Everywhere plugin for viewing your categories and related services
• Grab the Local Visibility Workshop for help getting found locally
• Join the Website Growth Club for the full SEO training, plus group support and accountability
• Book a mini intensive for one-to-one help getting your profile set up
• See Becky's work at Becky Kerr Photography, or connect with her on Instagram and LinkedIn
• Find out more about Funnel Sketchers platform here.

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

Rather than blogging for the sake of it, Jules explains why she has Website Growth Club members focus on three to five core pages first, and how to work out which service page to start with - your most profitable one, or the one you most love delivering. Using a skin blemish removal page from her salon days as a worked example, she takes you section by section through what a service page needs to do both jobs at once.

Key Takeaways:

Choosing where to start: Focus on one page at a time - your most profitable service, or the one you genuinely enjoy delivering - rather than trying to fix everything at once.

What the page should show up for: Give each service its own unique, specific page so you're not left with two pages competing against each other in Google, and decide what that single page is really meant to rank for.

Page title and description: Get your key phrase into your page title (around 55 characters) and write a description that earns the click - while understanding that Google sometimes rewrites it based on what's on the page.

The hero section: Your most valuable space. Make it instantly clear what you do, how it helps and what to do next, without making people burn mental calories to work it out.

Headings and hierarchy: Why you want just one H1 at the top of the page, and how a clear heading structure signals to Google and AI bots what the page is about.

FAQs that AI can cite: Structure your frequently asked questions so each one makes sense out of context, giving you a chance to show up in "people also ask" and AI answers.

Three simple steps: A conversion section that removes hesitation by spelling out exactly how someone gets the result they want.

Trust signals: A short bio, split-up testimonials that speak to the result, guarantees and "as featured in" - all placed where they do the most work.

Links in and out: Use descriptive anchor text when linking to your service pages from your own blogs, related services and external sources like your Google Business Profile.

Resources mentioned in this episode:

• Request a free search gap check - Jules's quick manual look at your website to spot one or two things you can fix straight away
• Join the Website Growth Club to work through the sales page blueprint and get your core pages set up properly
• Prefer support tailored to you? Work with Jules one-to-one

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

Rebecca shares how she helps multi-passionate founders become known for one big, ownable idea that connects everything they do, rather than exhausting themselves marketing several different versions of themselves. Jules reflects on how a session with Rebecca was the spark that brought her whole "social media is optional" philosophy together, and the podcast series that grew from it.

They also talk about getting your SEO foundations in place before worrying about whether AI will recommend you, writing in plain language that both people and search engines can understand, why intuition should sit alongside external data, and why being a little contrarian helps you cut through. Rebecca then shares a simple exercise you can try straight away to start uncovering the threads that make your thinking your own.

Key Takeaways:

Why your perspective matters: In a world of AI-generated content, your lived experience and point of view are what help you stand out in search and show genuine expertise.

Commodity vs non-commodity content: Understand the difference between surface-level content anyone could generate and the deeper, first-hand content only you can create.

The one ownable idea: Why becoming known for a single, connecting philosophy is more powerful than marketing multiple versions of yourself.

Plain language wins: Why writing clearly enough for a 12-year-old to understand helps both your readers and the bots crawling your site.

The soft end and sharp end of the stick: How to keep the basics of what you do crystal clear, while building out the richer narratives that give your work depth.

A simple exercise to start: Try the noughts and crosses grid to surface your beliefs and hot takes, then push to the bolder version to find your real thread.

Women and thought leadership: Jules and Rebecca discuss why raising your head above the parapet can feel harder, and why it matters for the generations coming after us.

Resources mentioned in this episode:

• Listen to how to grow a business without constant posting, the most downloaded episode of the show (Episode 102)
• Episode 128: Is ChatGPT Making you doubt yourself 
• Join the Success Without Socials community
• Find Rebecca at her website, BLOC + ROSE
• If you'd like help translating your unique positioning into words people are actually searching for visit Jules' website for to find out how she can help.

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

Key Takeaways:

Six months on, honestly: Stepping back didn't fix everything or break anything - February was Jules's best month ever, and the months after were the normal ebb and flow of business.

The 10K month myth: Why chasing a magical public number can cost you your sanity, and why paying the bills and living the life you want is a perfectly good measure of success.

Know your numbers: Before you leave social media, look at your data and work out what it's actually bringing into your business - Jules had assumed her podcast was doing far less than it really was.

Social media is optional, not forbidden: You don't have to delete your accounts - you can use it intentionally, on your own terms, and point people to where you'd rather be found.

Networking without collecting followers: Why exchanging numbers with the people you genuinely click with beats following hundreds of connections you'll never keep up with.

Intentional living: The real prize has been headspace, more books read, more time in the real world, and less of the constant "I should be posting" noise.

Your first steps: If you're thinking about stepping back, start by knowing your numbers, then build up other ways to connect with people before you go.

Resources mentioned in this episode:

• Episodes 136 to 141 - Jules's series on the specific ways she has grown her business without social media
• Episode 102 - the start of her original Social Media Is Optional series, on why we deserve a break from it
• Book a Power Hour - go through your Google Analytics and Search Console with Jules to see whether social media is really working for you
• The Success Without Socials community - a calm, intentional space to connect with like-minded business owners away from the socials
• The Website Growth Club - step-by-step lessons and group support to bring in a steady stream of clients without constant posting
• One-to-one consulting - more tailored, personal help with your website, SEO and marketing

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

Jules explains what vibe coding actually is, walks through the process she went through with ChatGPT, CodePen and FEA Create, and reflects on where it started to go wrong. Along the way she makes the case for why your core website pages are better built properly, with elements you can easily edit, rather than left as AI-generated code you can't maintain - and she's honest about the moment she realised she hadn't followed her own process.

Key Takeaways:

What Vibe Coding Actually Is: Jules explains how AI tools let non-coders create websites by prompting, and why she has genuinely mixed feelings about it.

Follow Your Own Process: Why doing the strategy and writing the copy first, before you start designing, saves you time in the long run.

The Problem with Bloated Code: How AI-generated code becomes bloated, slow to load and difficult to edit without going back and forth with the AI.

Technical Debt and Security: The hidden costs of an AI-coded website you can't maintain, from being unable to make simple edits to the real security risks that nobody seems to be talking about.

Where AI Code Does Help: How Jules uses code snippets and AI to turn her own podcast episodes into blogs - her own words translated into written content, not commodity content anyone could create.

Doing Less, Better: Why it's worth being cautious about outsourcing your thinking to AI, and building a website that's a real asset you actually own.

Resources mentioned in this episode:

• Episode 108: The three brain modes you need when working on your website
• Episode 128: Is ChatGPT making you doubt yourself?
• Episode 010: Website migration mistakes that can sabotage your SEO
• The Local Visibility Workshop
• Join the Success Without Socials community

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

Jules explains what SEO really is, why it keeps bringing people in long after the work is done, and how that differs from social media and ads, where the traffic stops the moment you do. Drawing on her own time as commercial manager at a busy hair & beauty salon, she shows how the same business can sit on either side of the answer: needing SEO to fill the diary and sell more products, or being comfortable enough on word of mouth that it can wait. She's honest about who can deprioritise it, referrals-only businesses, people who only ever need a few extra clients, anyone who needs clients this week, and those with no time or budget, while making the case that even people who don't strictly need more leads often still want the one form of marketing that keeps working while they're not marketing.

Key Takeaways:

The Honest Question: Learn why "does my business need SEO?" is a better starting point than "is SEO worth it?", and how your situation, not your industry, decides the answer.

What SEO Actually Does: Understand why SEO is front-loaded work that keeps bringing the right people in steadily, helping you avoid the feast-or-famine cycle.

When You Can Ease Off: Hear the honest case for referrals-only businesses, why full books with no waiting list can still leave you vulnerable, and why social media is optional.

Why Relationships Come First: If you need clients right now, Jules explains why your existing network, not SEO and not social media, is the fastest route.

The Long-Term Asset: Discover why your website is something you own and build, how AI search can now show results faster than the old wait for Google, and why understanding the basics matters before you outsource anything.

If you're on the fence about SEO, this episode will help you decide whether it's the right move for your business right now.

Resources mentioned in this episode:

• Join the Success Without Socials community
• Join The Website Growth Club, for business owners who want to get more traffic & sales from search
• Episode 139: How to use content you own to grow without social media
• Episode 009: Why a content strategy is your first step to website success
• Episode 002: Why you don't need to keep feeding the algorithm
• Episode 104: You've been sold a lie, smarter ways to be visible without social media
• Episode 105: Why your brain and business deserves a break from harmful social media
• Episode 142: Before you pay someone to do SEO

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

Jules cuts through the fear-based marketing around AI visibility and shares what has genuinely changed this year, including Google's AI Mode becoming the default, and what remains fundamentally the same. She explains why the words you use across your website, your Google Business Profile, and the wider internet are still what tell Google and the AI bots what you do.

Key Takeaways:

What's actually changed: Search results are now delivered differently, with conversational AI answers often replacing the traditional list of links, and fewer clicks going through to websites for informational searches.

The fundamentals still matter: Useful content, clear page hierarchy, accurate business details, and structured data are what Google itself says you still need, no gimmicks required.

Keywords became topic clusters: The words on your pages, your Google Business Profile, and across the internet still help the bots and humans understand what you do.

Trust signals count: Reviews, forum mentions, digital PR, and fact-backed case studies build the authority that gets you cited, and your reviews need to back up what your website claims.

Get in the arena first: Sometimes you need to use the words Google understands about your services, even if they're not the words you'd choose, so you can compete against your local competitors at all.

Be cautious with AI-generated strategy: AI can help with page titles, descriptions, and content ideas, but a complete SEO strategy needs more nuance than AI tools can currently offer.

Jules also shares a practical way to check how AI actually sees your brand this week, and what to do with what you find.

Resources mentioned in this episode:

• Request your free Search Gap Check video review of your website and Google Business Profile
• Mine My Brand - check your brand sentiment across multiple AI models
• Episode 135: What Google Actually Says About AI Search (And What You Can Stop Worrying About)
• Episode 128: Is ChatGPT Making You Doubt Yourself? Why I Switched to Claude
• Book a Website Clarity Power Hour to dig into what your business is showing up for
• Book a Local SEO Session and we'll strengthen your Google Business Profile together

Don't forget to subscribe to the podcast for more valuable tips and insights on getting your business found online!

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

But the real heart of this episode is a bigger, more reassuring message: you're probably a lot less behind than you think. Jules makes the honest case for doing this work yourself and keeping your marketing in-house - not to become an SEO expert, but to understand your own business well enough that you're never bamboozled by tech or paying an agency every month for something you can't check.

She's candid that there's work involved. SEO is front-loaded, and if your website has been a bit neglected, it takes time. But unlike social media, where a post is gone within a week, this work compounds - what you do now keeps paying you back for months and years to come.

Key Takeaways:

• It's still SEO underneath: Why so much of the AI search advice is 80% of what you'd be doing for SEO anyway, and why the scoreboard has changed more than the actual work.
• Do it yourself, own it: Why understanding your own strategy keeps you in control - and why, even if you outsource later, you'll know exactly what you're paying for.
• Front-loaded but worth it: How the effort you put in now becomes an asset for your business, unlike the dopamine hits of social media that never compound.
• Who this is really for: The three things that make this approach the right fit - readiness to do the strategy work, the capacity to implement it, and a genuine need for a steady stream of leads.

If you're ready to have less reliance on social media and want your website to become the reliable hub of your business, this episode will show you why the work you've been doing is exactly the right work.

Resources mentioned in this episode:

• Episode 136: Growing Your Business Without Social Media - How I Do It - where this series began
• Episode 102: Social Media Is Optional - the most downloaded episode of the show
• Episode 105: Why Your Brain and Business Deserve a Break From Harmful Social Media
• Episode 108: Why Your Website Feels So Overwhelming
  And How to Make It Easier
• Episode 131: Why Blogging Might Be a Waste of Your Time and What to Do Instead
• The Website Clarity Map - map out your website strategy so your pages aren't competing with each other
• The Website Growth Club - do the strategy work yourself, with group support when you get stuck
• Book a discovery call - if you're not sure where you're stuck or where you're trying to get to

Don't forget - social media is optional.

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

Mallory shares how she started making videos back in 2015/2016 after being encouraged to get on camera, and how joining a YouTube-focused programme helped her take it seriously from 2018 onwards. She explains why she stopped producing new long-form videos back in 2022, yet her back catalogue of over 400 videos and 7,000+ subscribers continues to bring in clients today, split almost evenly between Google search and YouTube.

Key Takeaways:

• Building an Evergreen Video Library: Mallory explains why she no longer needs to post weekly, and how her older videos (including the ones she now finds "cringe") continue to work for her years later.
• Repurposing Content: Discover how Mallory turns her videos into blog posts, email content, and even podcast episodes, all from a single piece of core content.
• Metrics That Actually Matter: Mallory breaks down why average watch time and click-through rate matter more than subscriber counts, and shares realistic benchmarks to aim for.
• Avoiding Common YouTube Mistakes: Learn why chasing trends and copying other people's content style rarely pays off, and why authenticity outperforms polish.
• The YouTube Health Shelf: Mallory explains this lesser-known feature that helps verified licensed professionals stand out from AI-generated or unqualified content.

If you're wondering whether YouTube could work for your business without needing to be glued to social media, this episode is well worth a listen.

Resources mentioned in this episode:

• Episode 058: Jules and Mallory's Google Business Profile audit episode
• Mallory's website
• Mallory's YouTube channel
• Breaking Up with Insurance Guide – Mallory's programme for therapists moving away from insurance panels
• Stop the Referral Panic – Mallory's programme helping therapists manage client flow
• Your Calm Code – Mallory's coping skills programme for teens and young adults

Don't forget to subscribe to the podcast for more ways to grow your business without relying on social media!

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

Liz shares how she went from RV travel blogger to email marketing expert, and makes a refreshingly honest case for why your list matters more than any social following. Whether you run an online business, a B2C brand, or a location-based business, this conversation is full of practical, do-it-messy advice on writing emails that connect, growing your list, and selling without feeling salesy.

Key Takeaways:

Own Your Audience: Social platforms can change overnight, shut you out, or disappear entirely. Your email list is the one asset you own and can take with you wherever you go.

Email Works for Local and Everyday Businesses: From RV travellers to nail salons, restaurants and local shops, Liz explains why email brings the people who already know you back through the door, and how it can even add value to your business.

Start Small, Write to One Person: Your subscribers do not know how small your list is, so write to one real person. Even with three people on your list, that is how you build momentum and real relationships.

Grow Your List Without Social Media: QR codes, networking, freebie swaps, guesting and collaborations, and specific, well-chosen giveaways all help you fill your list without posting to socials.

Sell Without Feeling Salesy: Your subscribers opted in and want to hear from you. Liz shares how a low-ticket offer, a welcome sequence and planned launches let you sell with confidence, and why doing it messy and being real beats sounding polished, especially in the age of AI.

Resources mentioned in this episode:

• Grab Liz Wilcox's free email starter kit (a complete welcome sequence, three newsletter samples and 52 subject lines, just hit the hot pink button): lizwilcox.com
• Join Liz Wilcox's Email Marketing Membership for plug-and-play email templates at $9 a month: lizwilcox.com/email-marketing-membership

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

Jules gets honest about her own content journey: why she stopped turning podcast episodes into blog posts, what she noticed when she looked at her Google Search Console data, and how she's approaching content creation differently now - with strategy and purpose rather than just volume.

Key Takeaways:

Own your content first: Your website and podcast are assets that compound over time. Social media content stops working the moment you stop posting - owned content doesn't.

Creating content isn't enough on its own: Without a clear strategy, you can spend years producing content that brings no real business results. The pages that actually make you money are often the ones that get neglected.

Commodity versus non-commodity content: If AI can create the same content you're producing, it won't deliver real value. Your lived experience, client stories, and genuine expertise are what set your content apart.

Why blogging might not be your first step: Before creating new content, make sure your core pages - homepage, services pages, and booking pages - are actually doing their job.

Podcast as a trust-building asset: Jules shares how she's reached 15,000 downloads without social media or paid ads, and why podcast listeners often arrive already feeling like they know you.

Using AI to turn podcast episodes into blogs: How Jules uses AI to repurpose episodes into blog posts that stay in her voice - without creating content just for the sake of it.

Resources mentioned in this episode:

• Episode 002: Why you don't need to keep feeding the algorithm
• Episode 012: Why creating content for your own domain should come first
• Episode 131: Why blogging might be a waste of your time and what to do instead
• Episode 135: What Google actually says about AI search and what you can stop worrying about
• Join The Website Growth Club to get strategic about your website content

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

Jules and Julie explore how collaborating with others can be one of the most powerful (and underrated) ways to grow your business. Whether you are ready to host your own event or simply want to start getting in front of other people's audiences, this conversation is full of practical insight and genuine inspiration.

Key Takeaways:

What a virtual summit actually is: Julie explains how a virtual summit works - a free, multi-day event where guest speakers contribute pre-recorded trainings, and in return share it with their own audiences. You get in front of new people without paid ads or social media.

Summits vs bundles: Understand the difference between the two formats and how each can help you grow your email list. Bundles can be a lower-lift starting point, while summits offer significant authority-building opportunities.

You do not need a big audience to get started: Even contributors with no email list at all can participate and begin building visibility. The value you bring matters more than your numbers.

The relationship-building power of collaboration: Every event you are part of - whether as host or contributor - builds genuine connections with other business owners. Jules shares how a member of the Website Growth Club found her through a bundle two years before joining, and how those long-tail relationships quietly compound over time.

Why collaborations work for local businesses too: Julie shares how even location-based service businesses can benefit, both for attracting clients and for building referral partnerships with other local business owners.

Authority and online visibility: Being featured as a speaker or host across event pages, sign-up pages, and community spaces builds your authority and creates backlinks - increasingly valuable as AI search evolves.

Community outside of social media: Jules and Julie discuss why intentional online communities - such as Julie's Skool group - offer the kind of genuine connection and focused engagement that social media never quite delivers.

Resources mentioned in this episode:

• Join Julie's Event and Collab Growth Co community on Skool
• Get Julie's free AI Assistant to help you decide whether a summit or bundle is right for your business
• Join Jules' Website Growth Club

If you have been wondering how to grow your business and visibility without relying on social media or paid ads, this episode will open your eyes to the possibilities that collaboration can bring.

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

Jules reflects honestly on her own journey with networking, from never having done it before, to tracing many of her best clients, collaborations, and friendships back to those early groups she joined. She also covers the downsides - the time commitment, the occasional awkward conversation - and how to keep perspective when your inner critic shows up.

Key Takeaways:

Approaching Networking with an Open Heart: Learn why going into networking events without the pressure of needing a client changes everything - and how a more open mindset can lead to opportunities you never expected.

Incidental Networking: Jules explains how some of her most powerful connections have come from simply being in the same room as other business owners at workshops, accelerator programmes, and local events, without it feeling like formal networking at all.

Making It Easy for Others to Refer You: Discover why having a clear, simple "ask" - not a sales pitch - makes networking far less uncomfortable and far more effective.

The Downsides of Networking: Jules talks honestly about the time investment, the unpredictability of who you'll meet, and how self-criticism is often the biggest barrier to showing up.

Resources mentioned in this episode:

• Episode 077: How to Attract Bigger Brands to Your Event Venue Website - Jules mentions Jenny Moore, who appeared in this live website audit episode
• Michelle Warner's Networking That Pays — Jules recommends exploring Michelle Warner's work on intentional networking and finding your ideal connection avatar
• The Website Success Hub — find out more about Jules's services and how she helps small business owners get their website working for them

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

Jules walks through the four core problems she helps business owners solve - visibility, conversions, making social media optional, and clarity and focus - and explains how her network, website, podcast, and email list work together to bring in clients consistently, even without a huge following.

Key Takeaways:

• Relationships first: Why your network is your most reliable and algorithm-proof marketing asset, and how to nurture it intentionally.
• Own your content: How a podcast, website, and email list can do the heavy lifting that social media promises but rarely delivers.
• Non-commodity content: Why sharing your real lived experience and unique perspective is more powerful than posting for the sake of it.
• Guest talks and visibility: How showing up as an expert in other people's spaces creates evergreen opportunities that can bring in clients years down the line.
• Referrals and word of mouth: Why recommendations are one of the most reliable ways to grow, and how to keep them flowing.

If you're exhausted by the pressure to post constantly and want a more sustainable way to market your business, this episode is for you.

Resources mentioned in this episode:

• Episode 105: Why Your Brain and Business Deserves a Break from Harmful Social Media
• Episode 135: What Google Actually Says About AI Search (And What You Can Stop Worrying About)
• Join the Success Without Socials community waiting list
• Find out more about the Website Growth Club
• Book a discovery call with Jules

Don't forget to subscribe to the podcast for more practical tips on getting found online, converting visitors into clients, and building a business that works for you - without the social media overwhelm.

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

Jules walks through the key takeaways from Google's guide, explaining why your existing SEO foundations are still the right strategy for AI search, what non-commodity content means and why it matters more than ever, and which widely-shared AI search tactics Google has now officially called unnecessary.

Key Takeaways:

Why you still need Google: Jules explains why skipping Google and just trying to show up in ChatGPT isn't the shortcut it might seem, and shares the stats that show why Google is still central to how people search.

SEO and AI search work from the same foundations: Find out why AI Overviews pull from Google's existing search index, and why the SEO work you've already done is your AI search strategy — not something you need to start from scratch.

Non-commodity content and why it levels the playing field: Learn what Google means by non-commodity content, why your real lived experience is your biggest asset right now, and how to use AI to check whether your existing content is commodity or not.

The AI search myths Google has officially busted: Jules goes through the tactics you can stop worrying about — including special text files, chunking your content for AI, rewriting content in a specific way, chasing brand mentions, and adding special markup for AI search.

What to actually focus on: A clear, practical list of where to put your energy — from getting your SEO basics right and going deeper on your core topics, to keeping your Google Business Profile updated and making sure all content lives on your website first.

If you've been feeling overwhelmed by all the noise around AI search, this episode will give you the clarity and reassurance to focus on what actually works.

Resources mentioned in this episode:

• Google Search Central - Optimising your website for generative AI features on Google Search
• Google's guidance on AI-generated content
• Episode 009: Why understanding your core topics is crucial before you start creating content
• Episode 108: The different brain modes you need to get your website working for you
• Episode 125: Website accessibility basics - making images more accessible and SEO-friendly with Rachel Mess
• Episode 134: Is Google Business Profile Social Media? (And Why the Answer Matters for Your Business)
• Free Core Topics Guide - brainstorm the three to five topics your business needs to be known for
• Jules's Social Media is Optional philosophy
• Done-with-you Google Business Profile optimisation service
• Website Growth Club — step-by-step website and SEO support

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

Jules breaks down how Google Business Profile works as a search tool rather than a social platform, why it connects you with people who are actively looking for what you offer, and how even small optimisations can produce results almost overnight.

Key Takeaways:

• Google Business Profile vs Social Media: Understand the fundamental difference between a search tool that connects you with ready buyers and a social platform designed to keep people scrolling.
• Quick Wins for Your Profile: Discover the simple steps - from filling in accessibility details to setting your primary category correctly - that help Google understand and surface your business.
• Linking Your Profile and Website: Learn how to create strong signals between your Google Business Profile and your website, including how to use review snippets as trust-building links.
• Posting Strategy: Find out why posting just once a week (or even once a month) to your Google Business Profile can make a meaningful difference to your visibility.
• Fast Results: Hear how one client secured a booking for her online course the very week after optimising her profile.

If you've been pouring energy into social media while your Google Business Profile sits neglected, this episode will show you exactly where to focus first.

Resources mentioned in this episode:

• Episode 111: Why Your Competitors Are Beating You in Google Search (and How to Catch Up)
• Episode 105: Why Your Brain (and Business) Deserves a Break from Harmful Social Media
• Google Business Profile optimisation session with Jules - get your profile and website working together

Don't forget to subscribe to the podcast for more practical tips on getting found online - without relying on social media!

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

Jules explains why most websites don't actually need to move platforms at all, and why the desire for a fresh new look can lead to throwing away something far more valuable - the SEO authority your site has already built up with Google.

Key Takeaways:

• The Real Cost of a Bad Migration: Why traffic drops often don't appear until three months after a migration, and why that delay makes the damage even harder to undo.
• Check Before You Change: Why looking at your Google Search Console data before making any website decisions is essential, even if you think you're not getting much traffic.
• The WWW Problem Nobody Warns You About: How the difference between your www and non-www website versions can cause Google to treat your site as a completely different website - and what to do about it.
• What "SEO Friendly" Actually Means: Jules sets the record straight on what website builders should be delivering as standard, from heading hierarchy to page speed to site structure.
• When Moving Platforms Is (and Isn't) the Right Call: The specific situations where migrating genuinely makes sense, and how to plan it properly so you don't lose your existing traffic.

If you're thinking about a new website, rebranding, or changing platforms, this episode could save you months of lost leads - listen before you make any decisions!

Resources mentioned in this episode:

• Episode 10: Website Migration Mistakes That Can Sabotage Your SEO
• Episode 73: Choosing the Right Website Platform
• Explore Jules' services including website migration plans and SEO action plans

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

Jules walks through Carly's Shopify site in real time, identifying quick wins across SEO and conversion that Carly can act on straight away, without needing to overhaul everything at once.

Key Takeaways:

Getting found on Google: Jules explains how to use Google Search Console to understand which search queries your site is already showing up for, and how to use that data to identify the pages with the most potential to improve.

Google Merchant Centre for e-commerce: Jules highlights why this free Google tool is a must for product-based businesses, and how connecting it to Shopify can help your products appear in shopping results and AI search.

Targeting keywords on the right pages: Jules shows how Carly's collections page is already ranking for "eco-friendly candle" and explains exactly how to strengthen that - from the page title and H1 through to adding descriptive text and updating internal link wording.

Font size and mobile readability: A simple but often overlooked fix — Jules explains why font size matters for both conversions and SEO, and what Google's minimum recommendation actually means in practice.

Resources mentioned in this episode:

• SE Ranking: keyword research and SEO tracking tool
• Episode 108: Why Your Website Feels So Overwhelming - and How to Make It Easier 
• Episode 125: Website Accessibility Basics: Small Changes That Help People and Search Engines With Rachel Mess
• Book a Power Hour with Jules
• Visit Carly's Website

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

Jules explains why informational blog content is increasingly being answered directly by AI, and why your core website pages - your homepage, services pages, and booking pages - are likely the real reason you're not getting the enquiries and sales you want.

Key Takeaways:

• Why blogging may not be your first step: If your core pages haven't been optimised yet, creating blog content may not bring the right people into your business - and could actually be wasting your time.
• The problem with thin and outdated pages: Jules covers the most common issues she sees on real business websites, from services pages with too little content to homepages that don't signpost visitors clearly.
• Alternatives to blogging: From frequently asked questions and who-it's-for sections, to testimonials, before and afters, and short client case studies -- there are practical ways to build out your website content without writing a single blog post.
• Building out your services pages: Jules shares how adding explanations of what you do directly to your services pages can increase the authority of those pages and help both visitors and search engines understand what you offer.
• The Pinpoint Blogging Strategy: When blogging does make sense, Jules explains the structured approach she uses with clients -- focusing on three to five core topics, creating cornerstone content first, and always working from a plan rather than just producing content for the sake of it.

Resources mentioned in this episode:

• Episode 108: The Three Brain Modes and Why Your Website Feels Overwhelming
• Work with Jules on your website and SEO strategy
• Join The Website Growth Club

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

Jules explores why so many small business owners find themselves stuck in feast or famine mode, constantly pouring time and energy into social media without seeing reliable results. She shares why SEO offers a fundamentally different approach: one that works independently of you, compounds over time, and keeps bringing leads into your business whether you feel like posting that day or not.

Key Takeaways:

• Why SEO beats social media for lead generation: Understand the core difference between interrupting people mid-scroll and showing up exactly when they're already searching for a business like yours.
• How SEO compounds over time: Discover why the work you do today can keep paying dividends months and years down the line - without daily feeding.
• Where to start with keywords: Jules walks through a practical approach to finding the right search terms for your pages, using Google Search and Google Search Console.
• Which pages to prioritise first: Learn why your core service pages - not your homepage - are often the closest to the sale and where to focus your energy first.
• What your hero section must do: Find out why the top of your page is your most valuable real estate and what needs to be crystal clear within three seconds of someone landing there.
• How much content you actually need: Jules busts the myth that SEO requires constant content creation, and explains why one well-crafted blog post a month (or even no blog at all) can be enough for many businesses.

If you're exhausted from actively marketing your business and want a more sustainable way to bring in consistent leads, this episode is a must-listen.

Resources mentioned in this episode:

• Episode 104: You've been sold a lie — smarter ways to be visible without social media
• Join the Website Growth Club to build your sustainable lead generation system step by step

Don't forget to subscribe to the podcast for more practical tips on SEO, AI search, and getting found online without relying on social media!

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

Jules walks through Sara's homepage, highlighting how to make it immediately clear who you help, what you do, and what visitors should do next. She also uncovers some significant SEO issues caused by Sara's website builder that are making it difficult for Google to understand her business at all.

Key Takeaways:

• Hero Section Clarity: Why your homepage needs to communicate what you do, who it's for, and how it helps them within three seconds of landing on the page.
• Using Your Testimonials Wisely: How to extract powerful snippets from your existing reviews and scatter them throughout your site as trust signals, rather than burying them in long blocks of text nobody reads.
• The Three Steps Framework: Why adding a simple three-step process to your homepage can make a real difference to conversions.
• Hidden SEO Issues: How missing page titles, page descriptions, and heading structure can leave you virtually invisible to Google — and what to do about it.
• Know Before You Pay: Why understanding the basics of SEO strategy yourself is essential before handing your website over to someone else to build or manage.

If your website is just sitting there rather than working hard for your business, this episode is well worth a listen!

Resources mentioned in this episode:

• Episode 108: The Three Brain Modes and Why Your Website Feels Overwhelming
• Book a Free Website Potential Discovery Call with Jules

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

Jules shares how she had been using ChatGPT for almost everything - from meal planning and podcast show notes to navigating grief - and how she gradually noticed it was amplifying her anxiety rather than helping. She talks honestly about the spiral of self-doubt it created, the way it seemed designed to keep her chatting rather than helping her step away, and why that became a problem as she began pulling back from social media and reducing her screen time more broadly.

She also covers what she noticed immediately when she started using Claude, and why the difference felt significant from the very first conversation.

Key Takeaways:

• The hidden cost of AI that keeps you hooked: Why a tool designed to keep you on the platform isn't necessarily working in your best interest, and how that was affecting her confidence and mental clarity.
• The self-doubt spiral: How ChatGPT's conversational style was amplifying her inner critic rather than settling it, and why this is worth paying attention to if you tend towards anxiety.
• First impressions of Claude: What she noticed straight away, including the quality of responses, the lack of padding, and the fact that it actively encouraged her to put her phone down.
• Ads are coming to ChatGPT: What she heard about OpenAI's financial situation and why she thinks the arrival of targeted ads is worth factoring into your decision about which platform to use.
• Using voice mode: Why she recommends using the voice conversation feature in whichever AI tool you choose, and how it changes the experience entirely.

Resources mentioned in this episode:

• Episode 047: How I Use AI in My Personal Life
• Episode 049: Using AI for Small Business -- Saving Time and Boosting Creativity
• Join the Website Growth Club for step by step website and SEO support
  https://thewebsitesuccesshub.com

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

Jules explains why clarity around your niche, your services, and what you want to be known for has never been more important. She walks through how AI tools are interpreting search intent, why going deeper on your core topics helps you get found, and how this can bring more qualified visitors to your website.

The episode also breaks down practical ways to strengthen your website so it supports both visibility and conversions, from clear messaging and structured pages to trust signals, links, and technical foundations that help search engines understand what you do.

If you’ve been wondering how to adapt your website for AI search without overcomplicating things, this episode will help you focus on what actually matters.

Key Takeaways:

• Google and AI work together: Why it’s not about choosing one over the other, and why Google still plays a key role in visibility 
• Clarity is everything: How being specific about your niche, audience, and services makes it easier to show up in search 
• Go deeper, not broader: Why focusing on core topics helps you appear for more specific, high-intent searches 
• Content that actually works: Why case studies and real examples can be more effective than creating lots of blog content 
• Website foundations matter: How clear messaging, page structure, and hierarchy help both users and search engines 
• Build trust on your pages: Using reviews, snippets, and links to strengthen credibility and authority 
• Make it easy to take action: Why clear calls to action and simple user journeys improve conversions 
• Technical elements still count: The role of page titles, headings, internal links, and structured data in helping your site get found 
• Local advantage: Why location-based businesses have a strong opportunity to stand out in search

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

Jules focuses on practical, foundational changes that can make a real difference over the next six months. This includes identifying what the homepage should actually be trying to rank for, simplifying messaging, and making sure the website is set up in a way that search engines can properly understand.

Throughout the audit, Jules highlights how easy it is to get stuck “tinkering” without a clear strategy, and why stepping back to define your focus can unlock better results.

Key Takeaways:

• Why your homepage needs a clear focus keyword and purpose
• How to use Google Search Console to see what your site is already being found for
• The importance of page titles, descriptions, and front-loading key phrases
• How heading structure (H1, H2, H3) helps search engines understand your content
• Why separating strategy, copy, and build makes your website feel less overwhelming
• The role of clarity in helping both users and Google understand what you offer

If your website feels busy, unclear, or like it’s not quite doing its job yet, this episode will give you a simple way to refocus on what actually matters.

Resources mentioned in this episode:

• Website Clarity Map – a tool to help you track your pages, keywords, and next actions
• The Website Success Hub – explore services, membership, and book a discovery call

Don’t forget to subscribe to the podcast for more practical tips on SEO, websites, and building a business where social media is optional.

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

They explore the strong overlap between accessibility and SEO, and how simple website improvements can make your site easier to use for everyone. From heading structures and font sizes to colour contrast and image descriptions, Jules and Rachel share practical ways to start making your website more accessible without needing a full redesign.

Rachel explains how accessibility helps people with visual impairments, learning differences, or mobility challenges use websites more easily, while Jules highlights how many of the same improvements also help search engines understand your site.

If you’ve ever wondered whether your website is easy for people to use, or if you want to improve both accessibility and SEO at the same time, this episode offers a practical place to start.

Key Takeaways:

• Accessibility and SEO often overlap: Many of the same improvements that help search engines understand your website also make it easier for people to use.
• Heading structure matters: Using clear H1, H2 and H3 headings helps both search engines & screen readers understand your page hierarchy.
• Colour contrast is essential: Poor contrast between text and background colours can make websites difficult to read for many users.
• Font size affects usability: Small font sizes can create barriers for visitors, especially on mobile devices.
• Image descriptions matter: Adding alt text helps screen readers describe images & can also support your website’s visibility in search results.
• Small improvements can make a big difference: Fixing headings, contrast levels, & image descriptions are simple actions that improve usability for everyone.

Resources mentioned in this episode:

• Use the AIOSEO Chrome plugin to check your website’s heading structure & image alt text
• Check your site with Google PageSpeed Insights accessibility testing tool
• Rachel’s Inclusive Design accessibility checklist for small business websites
• Visit Rachel Mess at The Inclusive Design Company website to learn more about accessibility

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

Rather than presenting it as a magic formula, Jules reflects on what actually changed. She talks about the mental space created by removing social media from her daily routine, how that helped her focus on the right activities in her business, and the alternative ways she’s been connecting with potential clients.

Jules also revisits the four core problems she focuses on solving for business owners: visibility, conversion, making social media optional, and turning your website into a reliable source of enquiries and sales.

Through client stories, practical examples, and honest reflections, this episode explores how focusing on SEO, relationships, and strategic visibility can help create a more sustainable approach to marketing.

Key Takeaways:

• Breaking up with social media: Why Jules decided to stop using social media in her business and what changed as a result.
• Where to focus instead: Why building relationships, speaking in communities, and sending regular emails can be more effective than constantly posting online.
• Real results from SEO and Google Business Profiles: Client examples showing how small strategic improvements can quickly lead to enquiries.
• The power of search visibility: Why SEO allows your website to work for you even when you’re offline.

Resources mentioned in this episode:

Episode 105: Why Your Brain and Business Deserve a Break from Harmful Social Media

Episode 042: Google Business Profile Live Strategy Call with Jane

Join the Website Growth Club for step by step website and SEO support
https://thewebsitesuccesshub.com

Book a Website Potential Discovery Call to explore how your website could bring in more enquiries
https://thewebsitesuccesshub.com

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

Together, they review Indira’s homepage and Google Business Profile, exploring practical tweaks that could help her salon attract more of the right clients, especially those searching for blonde and balayage specialists in a competitive market.

Jules walks through how to strengthen the homepage hero section, clarify messaging, align headings with target keywords, and ensure the website and Google Business Profile are working together to reinforce local visibility. They also discuss the importance of clear H1 structure, relevant categories, removing irrelevant services, and using tools to sense-check SEO foundations.

This episode offers a real behind-the-scenes look at how small, strategic changes can help a local business position itself as the trusted expert and become a true 24/7 assistant.

Key Takeaways:

• The Job of Your Homepage: Why visitors should immediately know who you help, how you help them, and what to do next.
• Hero Section Tweaks: How to shift from personal branding to client-focused messaging without losing authority.
• H1 and Heading Structure: Why having one clear H1 and a logical heading hierarchy matters for both SEO and AI search.
• Google Business Profile Alignment: How categories, services and website pages work together to strengthen local visibility.
• Removing What Doesn’t Fit: Why irrelevant services and categories can dilute your authority.
• Quick UX Wins: Small improvements like font size and turning off animations that can improve user experience.

If you run a local service business and want your website to act as your hardest-working team member, this episode will give you clear, actionable ideas to review your own homepage.

Resources mentioned in this episode:

• Book a Google Business Profile optimisation session with Jules
• Book a Website Potential Discovery Call to explore website and SEO support

If this episode has sparked ideas about your own website or local visibility, you can find support and book a session at thewebsitesuccesshub.com.

Don’t forget to subscribe to The Website Success Show for more practical, no-fluff guidance on SEO, websites and building visibility that lasts.

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

Rather than chasing social media or worrying about traffic drops, Jules shares why focusing on your core website pages and aligning them with your Google Business Profile can lead to more qualified enquiries and steady visibility.

Key Takeaways:

• AI search and zero-click results: Why fewer clicks can still mean stronger, more qualified traffic.
• From keywords to clarity: How Google now focuses on understanding real businesses, not just matching words.
• Why local SEO is a huge opportunity: The power of showing up when people nearby are actively searching.
• Google Business Profile basics: Categories, services, consistency and reviews all strengthen your visibility.

If you’re a local business owner who wants more consistent enquiries without relying on social media, this episode will help you refocus on the foundations that actually bring clients in.

Resources mentioned in this episode:

• Episode 116: How to Get Found on Google by Local Clients
• Find out more about The Website Growth Club, including access to the Schema Wizard mentioned in the audit
• Book a Website Potential Discovery Call to find our how you can work with Jules to grow your website traffic & sales.

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

If you’ve been tinkering with your website without feeling like you’re making progress, or you’re not even sure what your site is doing for you, this episode walks you through what to prioritise first.

Key Takeaways:

The Stop Guessing Filter: A four-step process covering clarity, free Google tools, choosing your main visibility asset, and optimisation.

Offer and message clarity: Why you must be clear on what you sell, who it’s for, how it makes their life better, and what you want to be known for before touching your website copy.

Free Google tools that matter: Why setting up Google Business Profile (if eligible), Google Search Console, and Google Analytics is essential for understanding what’s working and what isn’t.

Optimising what you already have: How to check what your pages are showing up for, avoid competing pages, and make sure Google understands what each page is about.

Local visibility opportunities: Why even online businesses should consider local optimisation, and how categories in Google Business Profile can shape your website structure.

Strategic content creation: Why core pages come first, and how case studies or a podcast can support long-term visibility in a way that you own.

Resources mentioned in this episode:

• Episode 119: What happens when social media is no longer part of your marketing strategy
• Episode 116: How to get found on Google by local clients
• Episode 109: Back to basics – how to get your website showing up on Google
• Episode 108: Why your website feels overwhelming and how to make it easier
• Google Analytics & Search Console Setup Course – step-by-step guidance for setting up and using these free tools from Google.

Book a Google Business Booster Session: A done-with-you session to optimise your Google Business Profile together

Explore ongoing support through one to one consulting or The Website Growth Club

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

Jules explains why local visibility matters even if you sell digital products, online courses, e-commerce items, or services that can be delivered anywhere. She shares how Google uses location signals to build trust, why people are more likely to buy from businesses that feel local, and how tapping into regional search intent can help you stand out in a crowded online space.

Drawing on her own experience working with salons, e-commerce brands, and online businesses, Jules breaks down practical ways to use Google Business Profiles, website optimisation, reviews, and local backlinks to increase visibility for online offers. She also explains how mobile search, AI search, and personalised local results make this approach even more important.

If you have been overlooking local SEO because you do not run a physical premises, this episode will help you rethink how location-based strategy can support growth, authority, and trust for your online business.

Key takeaways

• Why local SEO is not just for brick-and-mortar businesses
• How Google Business Profiles can support visibility for online services and products
• Ways to use location signals on your website to help Google understand where you are based
• How reviews, local backlinks, and partnerships strengthen trust and authority
• Why local intent matters for mobile search and AI-driven search results

Resources mentioned in this episode

• Episode 116: How to Get Found on Google by Local Clients
• Book a Website Potential Discovery Call to find our how you can work with Jules to grow your website traffic & sales.

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

Jules talks through her growing desire for a quieter, more minimalist way of running her business and life, with less screen time, less noise, and fewer dopamine-fuelled distractions. She explains why even limited social media use can still create FOMO, pressure, and a constant pull to check in, especially during launches or promotions.

Jules also shares why slower marketing methods like SEO, podcasting, PR, and creating content you own feel far more sustainable and aligned.

She introduces her experiment of being done with social media, not as a rule, but as a choice, and reflects on how this shift sharpens focus on building a business that does not rely on feeding algorithms. Jules also talks about her vision for building community outside of social platforms in a more intentional space for business owners who want to grow without constant online noise.

Key takeaways:

• Why social media can still drain energy even when you are not posting regularly
• The difference between healthy dopamine and addictive, screen-based.
• How stepping away from social media creates space for clearer thinking and deeper focus.
• Why creating content you own is central to sustainable, algorithm-free marketing.
• How removing social media as an option forces better marketing decisions elsewhere.
• The role of SEO, podcasts, and owned platforms in long-term business growth.

Resources mentioned in this episode:

• The Social Media Is Optional podcast series, where Jules explores the impact of social media on business and wellbeing.
• Episode 105: Why Your Brain (and Business) Deserves a Break from Harmful Social Media
• Find out more about The Website Growth Club membership for learning how to grow your business through SEO, owned content, and a website that works for you.

If this episode resonated and you are questioning the role social media plays in your business or life, Jules invites you to connect.

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

Jules walks through Google’s guidance on AI search features, including AI Overviews and AI Mode, and explains why Google is still very much relevant despite the noise suggesting otherwise. She shares what she is seeing first-hand with client websites, where SEO foundations still play the biggest role in whether businesses are recommended by Google and AI tools like ChatGPT.

Rather than chasing shiny new AI tactics, this episode brings clarity to what really matters right now if you want your website to show up when people are actively searching for what you offer.

Key Takeaways:

• What Google says about AI search and SEO and why the basics still apply
• Why Google is not dying and still dominates search behaviour
• How AI search features actually work behind the scenes
• The SEO foundations that matter most for AI visibility
• Why internal linking, page experience, and clear messaging make a real difference
• How trust, authority, and positive sentiment across the web influence AI recommendations
• What to prioritise first if you feel overwhelmed or unsure where to start

This episode is especially useful for beauty, health, and wellness business owners who want to be found through search without relying on social media or chasing AI hacks.

Resources mentioned in this episode:

• Episode 087: What beauty and wellness brands must know about getting found by AI search tools
• Episode 109: Going back to basics and how to get your website showing up on Google
• Episode 116: How to spy on competitors using Google Business Profiles
• Learn how to set up and use Google Search Console with my step by step course: Google Analytics & Google Search Console Made Simple
• Book a Website Potential Discovery Call to talk through where you’re stuck & what to focus on first

Don’t forget to subscribe to The Website Success Show for practical, plain-English guidance on SEO, AI search, and growing your website without social media.

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

We start by talking about what Clare wants her website to be doing over the next six months, then look at what Google currently understands about her site. I walk through a blog post that has performed well in the past and use it to highlight simple, actionable SEO improvements, including page titles, headings, and clearer signals about what each page is actually about. I also explain how to check which pages Google has indexed, why there can be a mismatch between your website & what appears in search results, & how schema markup can help strengthen your visibility in both Google and AI search.

Key takeaways:

• How to use Google Search Console to see what Google understands about your website & which pages are indexed.
• What to check if Google is only indexing a small number of your pages, including your sitemap.
• How to improve on-page SEO with clearer page titles, descriptions, & heading structures.
• Why Google sometimes rewrites your meta descriptions & how to check what’s really showing in search.
• How schema markup helps search engines & AI tools better understand your content.
• Why it helps to start with broad keywords you want to be known for, then build out related terms naturally.

Resources mentioned in this episode:

• Learn how to set up and use Google Search Console with my step by step course: Google Analytics & Google Search Console Made Simple
• Find out more about The Website Growth Club, including access to the Schema Wizard mentioned in the audit
• Book a Website Potential Discovery Call to find our how you can work with Jules to grow your website traffic & sales.
• Checkout Clare's website Nourish Nurture Knit here.

Don’t forget to subscribe to the podcast for more simple, practical support with SEO, website clarity, and building a business where social media is optional.

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

I explain why so many businesses stay invisible on Google even though they have a profile set up, and why this is rarely about competition or reviews. Most of the time, it comes down to missing structure, unclear categories, and a lack of alignment between your Google Business Profile and your website.

I share how to safely spy on competitors using a simple Chrome plugin, so you can spot opportunities you may be missing.

Throughout the episode, I focus on clarity over creativity, and show how small, intentional updates to your profile and website can lead to better local visibility, stronger trust signals, and more enquiries, without constant posting.

Key takeaways:

• Why you’re not showing up locally: It’s rarely because competitors are better. It’s usually because your Google Business Profile and website are missing key signals.
• The power of categories: How your primary and secondary categories influence what you show up for, and how to use them strategically.
• Spying the smart way: How to use competitor categories to guide your website structure and service pages.
• Website alignment matters: Why your homepage H1, subheadings, and service pages should reflect your Google Business Profile.
• Visibility without social media: How updates, photos, and services on your Google Business Profile can do more for local businesses than daily Instagram posting.

If you’ve felt hidden on Google, unsure what to optimise first, or tired of being told to “just keep posting”, this episode gives you a clear place to start and a more sustainable path to visibility.

Resources mentioned in this episode:

• Episode 054: Boosting Local Visibility - Google Business Profile LIVE LOCAL VISIBILITY STRATEGY
• Episode 102: Social media is optional – how to build a business without constant posting

Don’t forget to subscribe to The Website Success Show for more practical guidance on improving your website, Google visibility, and conversions without overwhelm.

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

Key takeaways:

• People are burnt out by constant marketing
• Google Business Profiles are still incredibly powerful
• AI search is changing how people find websites 
• Clear messaging has to come first
• People are spending money on things that make them feel good
   

Resources mentioned in this episode:

• Listen to Episode 064, Episode 054, and Episode 042, where Jules works through Google Business Profile improvements with real business owners.
• Free Local Visibility Checklist: Get the free guide to optimising your Google Business Profile:
• Become ChatGPT Famous workshop: How to get recommended in AI search
• Episode 087: What beauty and wellness brands must know about getting found in AI search tools
• Episode 108: Why websites feel so overwhelming and how to make it easier
• Book a Website Potential Discovery Call

If you’re ready to stop wasting time on social media, build a website that works harder for your business, and focus on a more sustainable way to attract clients, this episode will help you rethink where your energy is best spent.

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

Jules explains why your platform is not what determines the success of your website. Instead, success comes from clarity around your offers, your customer journey, the problems you solve, and having your SEO basics in place so your website can actually show up in search.

She shares why so many business owners feel they’ve chosen the wrong platform, and the key things to look for in a website builder, including ease of use, SEO features, mobile layouts, loading speed, editing confidence and future growth needs such as landing pages, digital products, blogs and booking systems.

Jules also talks about why migrating platforms should be a well considered decision, and why choosing a platform that can grow with your business is usually far more important than choosing the cheapest or most advertised option. 

Key Takeaways

• The Platform Isn’t the Strategy:
  A website platform supports your strategy, but cannot replace clarity, content and SEO foundations.
• SEO Essentials Should Be Simple:
  Your platform should make it easy to edit page titles, descriptions, headings, alt text, URLs and redirects.
• Planning for Growth:
  Consider whether you’ll need landing pages, digital products, workshops, blogs, email marketing or online booking.
• Why FEA Create Works Well:
  It is flexible, covers SEO basics, offers built in tools and comes with additional support through the Female Entrepreneur Association.

Resources mentioned in this episode:

Get a free 14 day trial of FEA Create (affiliate link)

• Episode 108: Why your website feels so overwhelming and how to make it easier
• Episode 010: Website Migration Mistakes that Can Sabotage Your SEO
• Episode 006: Landing Page Vs Website: Which Do You Need and Why?
• Episode 113: How to tell when it’s time to rebuild your website and when it isn’t

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

Jules shares the three genuine signs you might need a rebuild, including outdated tech, a completely new brand direction, or a platform that can no longer support your business goals. She also breaks down the many situations where optimisation is a far better and faster path to more visibility, better user experience, and more enquiries.

Key Takeaways:

• Why a rebuild does not automatically improve visibility or SEO
• Three clear signs you genuinely need a rebuild, and three signs you simply need better optimisation
• How outdated tech, platform limits, and neglected websites impact your results
• The hidden costs of rebuilding that many business owners are never told about
• Why visuals alone do not fix conversions
• Simple ways to sense check your homepage and identify quick wins
• How to approach your website like a garden that needs nurturing, not uprooting
• Why your website is always more important than the platform it sits on

Resources mentioned in this episode:

• Episode 010: Website Migration Mistakes that Can Sabotage Your SEO
• Episode 071: From Frustration to Freedom - Making Your Website Work for You
• Episode 073: Choosing the Right Website Platform: Why I Love FEA Create
• Episode 108: Why Your Website Feels Overwhelming and How to Make It Easier

If you are not sure whether your website needs a full rebuild or whether focused optimisation would get you better results, book a free 20 minute Website Potential Discovery Call using the link here. Jules will help you work out the smartest next step for your beauty, health, or wellness business.

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

Jules explains why most business owners think they need a new website when, in reality, small clarity-based changes often make the biggest difference. She shares why your website’s words, layout, and trust signals influence bookings far more than how pretty the design is, and how focusing on individual pages can help you improve your visibility in Google and AI search.

Key Takeaways

The Real Reason Visitors Don’t Book:
Why many websites lose clients to confusion rather than competitors, and why clarity beats a full redesign every time.

Three High-Impact Tweaks to Prioritise:
How to improve your hero section so visitors understand what you offer within seconds, why your services pages need benefits not features, and how clear, repeated calls to action can increase bookings quickly.

Why Trust Signals Matter:
How reviews, photos, guarantees, and social proof help visitors feel safe enough to take the next step.

Quick Wins You Can Implement This Week:
Add strong calls to action to key pages, rewrite your hero section for clarity, and add trust markers where they matter most.

Jules also reminds you that you don’t need more content for your website to work harder. You need clearer content that helps people understand why they should trust you and how you can make their life better.

Resources mentioned in this episode

• Episode 111: Why Your Competitors Are Beating You in Google Search (and How to Catch Up)
  Listen to the previous episode that pairs perfectly with this one.
• Book a Website Potential Discovery Call
  If you’d like support identifying which tweaks could make the biggest difference to your website, you can book a Website Potential Discovery Call with Jules.

If you’re ready to improve your website’s performance without relying on social media, this episode is a must-listen.

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Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

Key takeaways:

• Why competitors look clearer to Google: How well written page titles, meta descriptions, and homepage messaging send strong signals about what each page is really about.
• The role of website structure and headings: Why using a single H1 heading, logical H2 and H3 subheadings, and clear internal links helps Google understand your content quickly.
• Service and category pages that work harder: The value of dedicated service or category pages with at least 350 words of focused copy that ties directly to what you offer.
• Smarter blogging for buyers, not just browsers: Creating blog content that answers questions closer to a buying decision.
• Winning locally with your Google Business Profile: Why accurate categories, regular updates, photos, reviews, and even events can transform your local visibility.
• Building authority over time: Using case studies, testimonials, awards, press features, and supplier recognition to demonstrate real-world expertise.
• Foundations to focus on first: Clarifying your homepage H1, tightening navigation, adding strong calls to action, & including at least one trust signal on every key page.
• Why social media is optional: A reminder that no one beats their competitors in Google just because they post more reels, and that your owned content is where the real leverage sits.

Resources mentioned in this episode:

• Book a Website Potential Discovery Call to talk through where you are now and where you want your website to take you
• Explore ongoing support through one to one consulting or The Website Growth Club

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

Jules explains how simple changes can encourage more of your existing visitors to take action without needing to spend more time or money on marketing. She breaks down the three foundations of conversion rate optimisation, how they tie in with SEO, & why clarity is the thread that runs through every high performing website.

Key Takeaways

Why conversions matter
Many business owners think they need more traffic, yet they already have visitors coming from social media, email, word of mouth, networking or PR. The real issue is what happens after people arrive.

Clarity and structure improve both SEO and conversions
Headings, subheadings, clean paragraphs, skimmable layouts  & removing distractions help both humans and search engines understand your content.

Make the action simple
Repeated clear calls to action, accessible button sizes, directional cues & streamlined forms all contribute to improved conversion rates.

Resources mentioned in this episode

• Learn step-by-step, how to set up Google Analytics & Search Console in this short course & get the essentials in place fast.
• Book a free Website Potential Discovery Call with Jules to uncover where your biggest opportunities lie.
• Download the Free Beginner’s QuickStart Guide to SEO
• Explore more tips and get weekly guidance through the Website Success Hub newsletter

Related Episodes:

🎧 Episode 109: Back to Basics: How to Get Your Website Showing Up on Google

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

Key Takeaways:

• Why Google still matters: Despite the rise of AI search, Google still handles over 90% of search traffic.
• Start with clarity: Decide what you want to show up for and which page should target each search term.
• Structure is everything: Use proper H1, H2, and paragraph formatting so Google can read and rank your content easily.
• Optimise your content: Include keywords naturally in headings, image alt text, and meta descriptions.
• Use the right tools: Set up Google Search Console and Google Analytics 4 to understand how people find your website.
• Boost local visibility: Make sure your Google Business Profile is optimised and linked to your website.

Learn step-by-step, how to set up Google Analytics & Search Console in this short course & get the essentials in place fast.

Book a free Website Potential Discovery Call with Jules to uncover where your biggest opportunities lie.

Related Episodes:
🎧 Episode 012: Own Your Content - Why Creating for Your Domain First is Key to Long-Term Marketing SuccessWhy Creating Content You Own First Matters

🎧 Episode 108: Why Your Website Feels So Overwhelming - and How to Make It Easier

🎧Episode 087: What Beauty & Wellness Brands Must Know About Getting Found by AI Search Tools

Free Resource:
📘 Download the Quick Start SEO Guide

Don’t forget to subscribe to The Website Success Show for more clear, practical advice on SEO, conversion, and building visibility - without relying on social media.

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

She explains how separating your website process into distinct phases - strategy, content creation, and implementation - makes the work feel lighter, faster, and more effective. You’ll hear why “just get started” can sometimes backfire, and how being the CEO of your website doesn’t mean doing everything yourself, but it does mean making key decisions from a place of clarity.

Key takeaways:

• Why website overwhelm is often a brain issue - not a skill issue
• The three distinct “brain modes” involved in building your site
• How to avoid getting stuck in endless tweaking loops
• Why strategy needs to come before writing or tech tweaks
• What to do if your website was built for you, but it still doesn’t feel right
• A simple way to move forward with confidence, even if tech isn’t your strong suit

Resources mentioned in this episode:

• Explore the Website Growth Club the simple, diy seo membership where Jules supports you to optimise your website step-by-step
• Episode 073: Choosing the Right Website Platform: Why I Love FEA Create

Don’t forget to subscribe to The Website Success Show for more practical tips on building a high-performing website without relying on social media.

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

If you’ve ever wondered why people visit your site but don’t go on to book, this gentle website audit will help you see what’s really going on - and how to fix it.

You’ll learn:
 ✅ What to include (and what to avoid) in your homepage hero section
 ✅ Why pop-ups, button design, and mobile font size can quietly affect conversions
 ✅ How to guide visitors towards booking using clear steps and simple messaging
 ✅ The easiest way to add social proof without overcomplicating your site

By the end, you’ll feel more confident knowing where to focus your energy - and how to make your website work with you, not against you.

Resources mentioned:

• Beginners Google Analytics 4 Course - GA4 Made Simple - Set up Google Analytics & Search Console
  
  
• Book a Discovery Call with Jules
  
  
• Visit Alice Yeates Nutrition

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

She shares insights from recent research showing how posts about women’s bodies and wellbeing are frequently flagged, hidden, or deprioritised by social media algorithms, and why even Google and YouTube aren’t always as fair as they seem.

This episode unpacks what that bias means for small business owners and why relying solely on social media isn’t the only route to visibility. Jules also shares her own shift away from using social media as a marketing channel, choosing instead to build visibility through the spaces she owns - her website, podcast, and community.

Key Takeaways:

• How the bias within algorithms limits women’s visibility online
• Why posts about women’s health and wellbeing are often censored or deprioritised
• What this means for small businesses in beauty, health, and wellness
• Why owning your platforms (website, email, podcast) gives you lasting control and reach
• How to start making the shift away from social media - one calm, practical step at a time

Resources mentioned in this episode:

• Conversation with Rebecca McKay-Miller (Block & Rose) - on thought leadership and visibility
• CensHERship white paper — survey on content restrictions affecting women’s health and wellbeing
• LinkedIn experiment by Cindy Gallop, Jane Evans, Matt Lawson, and Steven McGinnis - comparing post reach
• Invisible Women by Caroline Criado Perez - book on data gaps and gender bias

Next steps:

• Explore The Website Growth Club - for sustainable, practical visibility strategies that build what you own
• Book one-to-one support to map your website or SEO plan together

Your voice and your business matter. You don’t have to fight the system to be heard - and social media is optional.

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

This isn’t about fear-mongering or quick fixes. It’s an honest look at how social media affects not just your focus and wellbeing, but the way you run your business - and why it might be time to step off the hamster wheel.

Jules explains how the same psychological triggers used in gambling - known as variable reward systems - are built into every scroll, notification, and ‘like’. You’ll also hear how algorithms reward outrage and comparison rather than calm, meaningful connection, and what that means for small business owners trying to play the game.

Most importantly, Jules offers a calmer alternative: focusing on owned content such as your website, Google Business Profile, or podcast - assets that compound over time instead of disappearing into the feed.

Key Takeaways

• The truth behind the platforms: Social media isn’t neutral - it’s designed to keep you scrolling, not to grow your business.
• The dopamine loop: How apps use the same behavioural triggers as slot machines to keep you hooked.
• Emotional manipulation: Why algorithms amplify anger and comparison to drive engagement.
• Health warnings we’re not getting: How experts are linking heavy social media use to anxiety and depression - and what that means for our industry.
• Practical first steps: Turn off notifications, notice your scrolling habits, and use that reclaimed time to build content you own.

Resources mentioned in this episode

• Episode 102: Social Media Is Optional - How to Build a Calmer Business Without Constant Posting
• Episode 103: From Fleeting Posts to Lasting Assets - Why Your Website Should Be the Hub Of Your Content
• Episode 104: You’ve Been Sold a Lie: - Smarter Ways to Be Visible Without Social Media
• The Website Growth Club - a monthly membership for calm, sustainable marketing where social media is optional.
• Website Growth Audit - a one-to-one strategic review to help your website and Google presence do the heavy lifting for you.

If you’ve ever felt drained or trapped by social media, this episode will help you understand why - and show you how to take back control of your time, energy, and visibility.

✨ Subscribe to The Website Success Show for more grounded conversations on SEO, website strategy, and marketing that works - without feeding the algorithm.

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

Jules explains why the promise of quick wins on platforms is misleading, and how the constant push to post every day drains time, energy, and creativity without reliably bringing in clients. Instead of chasing algorithms, she shares proven alternatives that put you back in control and help you build assets that last.

Key Takeaways:

• The Social Media Myth: Why being told you must show up daily to survive is a lie that leaves business owners feeling like they’re failing twice over.
• The Highlight Reel Problem: How comparing your reality to someone else’s curated, team-supported success story sets you up for frustration.
• The Impact of Algorithms: Why putting all your energy into social platforms leaves you vulnerable to sudden changes and disappearing reach.
• Stronger Alternatives: Explore the power of your website, Google Business Profile, email list, partnerships, and referrals for long-term growth.
• Visibility Without Burnout: Why visibility is essential, but social media is optional—and how to choose a marketing approach that actually feels sustainable.

If you’re ready to step off the social media hamster wheel, this episode will show you what to focus on instead.

Resources mentioned in this episode:

• Episode 102: Social Media Is Optional - How to Build a Calmer Business Without Constant Posting
• Episode 103: From Fleeting Posts to Lasting Assets - Why Your Website Should Be the Hub Of Your Content
  
  
• Free Beginner’s QuickStart Guide to SEO
  
  
• The Website Growth Club
  
  

Don’t forget to subscribe to the podcast for more plain-speaking website and SEO tips that help your business grow without relying on social media.

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

Key takeaways

• Socials are rented space
  Most engagement happens within 24–48 hours. You’re feeding someone else’s platform rather than building assets you control.
• Your website is where decisions happen
  It’s the store, while social is just the signpost. Focus first on the pages closest to the sale and get the messaging crystal clear.
• Owned content gives you freedom
  When you create on your own channels first, you can repurpose to social by choice, not pressure.
• Authority comes from consistent long-form content
  Clear, repeated messaging across your site helps you get recommended in search and by AI systems.
• Proof that it compounds
  Jules’ podcast has passed 8,000 downloads without ads or social promotion, with early episodes still attracting listeners each week.

Resources mentioned in this episode

• Listen to last week’s Episode 102: Social Media Is Optional - How to Build a Calmer Business Without Constant Posting
  How to make social a choice, not a requirement.
• Episode 92: Want to be ChatGBT Famous? Here’s how AI really picks who to show
  Tips on showing up in AI results and building brand authority.
• Join the Website Growth Club
  Step-by-step support to make your website the hub and reduce reliance on social media.
• Book a discovery call
  Get honest guidance on whether the Website Growth Club or 1:1 support is the best fit for you.

If you found this helpful, please subscribe to the show and share it with a friend who wants a calmer, more sustainable way to market online.

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

Jules explains why relying on platforms you don’t own can leave you feeling drained, frustrated, and at the mercy of algorithms. She highlights the hidden cost of posting daily, the risks of building on “borrowed ground”, and the harm caused by platforms designed to keep us scrolling.

Instead, Jules shares her own experience of building a business without social media - instead through referrals, Google, and her podcast - proving that clients can and do come from outside of social feeds. She explores why your website, podcast, email list, and relationships are far more powerful long-term assets, and how they can bring clients to you for years after you publish.

Key Takeaways:

• The problem with social media: It’s borrowed ground, algorithms change, and posts disappear within 24 hours.
• Where clients really come from: Referrals, relationships, networking, and Google often outperform endless posting.
• Content that lasts: Podcasts, websites, blogs, and email lists keep working long after you create them.
• The myth of “free” platforms: If you’re not paying, you’re the product - platforms profit from your time and attention.
• Why women face more friction online: Bias in platforms means women’s voices are more likely to be silenced or attacked.

If you’ve been questioning whether social media is truly working for you, this episode will help you rethink where to put your energy and focus on assets you control.

Resources mentioned in this episode:

• Join The Website Growth Club
  - step-by-step guidance, monthly training, and live Q&As to help you make your website your hardest working team member.
• Book a 1:1 Website & SEO Intensive
  - shift your focus into content and assets you own, with personalised support from Jules.

Related Episodes:

• Episode 096: How to Find Clients Now Without Relying on Social Media or Ads: Blending Active and Passive Marketing
• Episode 062: Less Social, More Success! 3 Sustainable Strategies to Build Your Business Without Social Media
• Episode 002: Why You Don't Need To Keep Feeding The Algorithm: Use Your Existing Content Potential To Show Up In Search

Don’t forget to subscribe to The Website Success Show for more practical tips on websites, SEO, and growing a business beyond the scroll.

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

After searching for a specialist solicitor, Jules shares her experience comparing recommendations from her local network with results from Google Gemini. The contrast highlights how trust signals, clear messaging, and customer-focused language can make or break a website’s impact - both in AI-driven search results and when potential clients are checking you out after a word-of-mouth referral.

Key Takeaways:

• Why Trust Signals Matter: Strong reviews, specialist mentions, and external validation are often more powerful than endless blocks of text.
• The Problem with “About Us” Pages: Many firms focus on themselves instead of the problems they solve and the stress they remove for clients.
• Simple Fixes with Big Impact: From clear navigation to updated homepage messaging, even small tweaks can drastically improve conversions.
• AI Search Insights: How tools like Google Gemini evaluate websites and why your content needs to speak directly to client concerns.

If you’re wondering what your own website might be missing - or you’d like fresh eyes to help identify quick wins - you can book a Website Clarity Power Hour or request a Website / SEO Audit with Jules. Both options give you clear, actionable steps to improve your site and make it more likely to be recommended by Google, AI, and real people alike.

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

Key takeaways

• Confidence grows when you hear yourself back and realise the inner critic is not the truth.
• Consistency counts. Recording regularly helps you keep momentum and serve your audience.
• Progress over perfection. The “imperfect but done” episodes still help people.
• Slow marketing works. Podcasting can grow without social media or ads, often through word of mouth, guest spots, and email.
• Evergreen leverage. Updating your intro, mid-roll, and outro means your latest offer is heard across every episode.
• What’s next. Blend solid SEO foundations with practical guidance on showing up in AI search results.

Resources mentioned in this episode

• Listen to Episode 039: The biggest website and SEO mistakes I see and how to avoid them
• Listen to Episode 047: How I use AI in my personal life, from meal planning to mindset coaching
• Listen to Episode 085: Can AI find your business? A look at ChatGPT, Gemini and Perplexity for local search

Work with Jules

• Explore The Website Growth Club for ongoing support to strengthen your website foundations.
• Book a Website Clarity Power Hour to get focused help on your website or SEO.

Enjoying the podcast?

If this episode helped, please share it with a friend who is working on their website. If you host a show and would like Jules to talk about SEO and AI-era search, get in touch about guesting. If a mini-series on FEA Create and HighLevel would be useful, let Jules know what you would like covered.

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

Jules identifies quick wins that can make a big difference - from adjusting font sizes in the navigation menu for better readability, to tightening up homepage messaging so visitors instantly understand what the business does and why it matters. They also explore how to make the most of trust signals like reviews, improve heading structures for both SEO and accessibility, and ensure the right pages are appearing in Google’s index.

You’ll hear practical tips on using tools like Google Search Console and the AIOSEO Chrome plugin to spot technical issues, plus why refining page titles and descriptions can strengthen how Google understands your site.

Key Takeaways:

• Clarity Above the Fold: Your homepage’s top section should instantly show what you do, why it matters, and the action visitors should take.
• Navigation Matters: Increase font size and spacing for accessibility and user experience, especially on mobile.
• Trust Signals: Collect and showcase reviews on your website and relevant industry platforms.
• Structure for Success: Use a clear heading hierarchy (H1, H2, H3) for better SEO and screen reader accessibility.
• Control What Google Sees: Use Search Console to check indexed pages, fix unwanted results, and set clear titles and descriptions.
• Think Like Your Visitor: Make the customer the hero of your website messaging, focusing on their problems and transformed results.

Resources mentioned in this episode:

• Google Analytics & Search Console Setup Course – step-by-step guidance for setting up and using these free tools from Google.
• Book a Power Hour – get tailored, actionable advice to improve your website’s SEO and performance.
• Find out more about Inclusive Communication – bespoke communication boards for schools, playgrounds, councils, and organisations.

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Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

Jules shares why this week’s AI developments are exciting, what’s changed with the new ChatGPT model, and how small businesses can use it to streamline tasks like wireframing, content planning, and SEO - all while keeping control of their privacy, platforms, and messaging.

She breaks down the pros and pitfalls of letting AI assist with your website, reminding listeners that your website is a long-term asset that needs careful thought, not shortcuts. If you’re feeling overwhelmed with content planning or unclear on where to focus, Jules shares how she uses AI in her daily business tasks, including writing copy, sparking ideas, and chatting through blocks while out walking her dog!

Key Takeaways:

• What’s new in ChatGPT-5: Learn how the latest update changes speed, reliability, reasoning, and how it might support your content strategy.
• Using AI to plan your website safely: Discover how tools like ChatGPT can help you with homepage structure, SEO meta tags, and first-draft ideas without handing over full control.
• Privacy and platform matters: Understand why it’s still vital to build your site on a trusted platform like FEA Create or HighLevel rather than letting AI generate a whole site for you.
• Getting unstuck with your messaging: Jules shares how she uses AI voice chats and custom wizards inside her membership to help clients write stronger homepage copy and clarify what they actually do.

If your homepage or core pages aren’t optimised yet, and you’re still pouring time into blog content, this episode will also help you refocus.

Resources mentioned in this episode:

• Homepage Blueprint with AI Wizard – inside The Website Growth Club
• Book a Discovery Call – Get clarity and support for your next website steps

If you're working on your website and want to feel more confident about using AI alongside strategy and structure, this episode is packed with real-world insights.

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

After helping a client the recovery process from a major SEO drop following a platform migration, Jules dives into a common question from that session: How do I optimise my images so they help rather than harm my website?

This episode covers everything from file names and alt text to load speed, AI search results, and practical examples of what actually works.

Key Takeaways:

• Image SEO Basics: Learn why correctly naming your image files (using dashes and keywords) and writing clear, relevant alt text matters more than ever.
• Avoid Common Mistakes: Discover why large file sizes, generic filenames, and mismatched imagery can slow your site down and confuse both search engines and visitors.
• AI Search & Image Recognition: Hear how tools like ChatGPT and Perplexity are starting to use image data - and how to get your brand to show up in those results.
• Bite-Sized Action Steps: Start by updating one image on your homepage and one on your top sales page - optimise file name, file size, and alt text.

Resources mentioned in this episode:

• 🎧 Episode 010: Website Migration Mistakes That Sabotage Your SEO
• 🎧 Episode 013: SEO Basics – Your Essential Guide to Getting Found On Google
• 🎧 Episode 085: Can AI Find Your Business? I Put ChatGPT, Gemini & Perplexity To The Test
• 🎧 Episode 095: Three Simple Checks to Future-Proof Your Website for Search
• 🧰 Grab the workshop: Become ChatGPT Famous: How To Get Recommended In AI Search
• 📈 Join The Website Growth Club – Bite-sized steps to improve your site every month
• 💬 Book a Power Hour – Identify your best-performing pages and spot image SEO quick wins

Don’t forget to subscribe for more grounded advice on SEO, content strategy, and getting your website to work harder for your business.

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

Jules breaks down the real difference between active and passive marketing, busts the myth that social media is essential, and shares practical ways to bring in new clients—without relying on Instagram, Facebook, or TikTok. Drawing on her own recent workshop launch experience, Jules explains how most sales came from conversations, relationships, and email—not social media.

You’ll come away with seven actionable active marketing ideas, clear examples of quick SEO wins, and reassurance that blending active and passive approaches is the most sustainable way to grow your business. If you want more honest, practical conversations and support, find the link to The Website Growth Club here.

Mentioned Links & Resources:

• The Website Growth Club – Jules’ membership for honest, practical support and bite-sized action steps
• How to Become ChatGPT Famous: Get Recommended in AI Search – Workshop
• Episode 062: Less Socials, More Success—Three Sustainable Marketing Strategies
• Episode 063: The Shift Away from Social Media – What’s Next?
• Episode 033: Social Media vs SEO: Busting The Myths
• Beginner’s QuickStart Guide to SEO

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

Jules explains why many websites, even newly built ones, often lack SEO foundations like clear page targeting, proper structure, and internal linking - and how this affects both traditional and AI-driven search. Drawing from real client experiences, she highlights the risks of assuming your website is “SEO-ready” without evidence, especially during a redesign or migration.

Whether you manage your site yourself or have a team, these checks will help you feel more informed and confident about what’s in place - and what might still need attention.

Key Takeaways:

• Why being told “your SEO is all sorted” can be a red flag
• Why SEO often isn’t included in website builds unless explicitly discussed
  Three clear questions to ask your support team (or yourself) to assess visibility
  The role of structure and internal linking in both Google and AI tools
  Why visibility in tools like ChatGPT and Gemini depends on solid foundations
  Encouragement to make small, consistent improvements without overwhelm

Resources mentioned in this episode:

• Episode 010: Website Migration Mistakes That Can Sabotage Your SEO
• Episode 025: Why Simple Link Building is Important for More Website Traffic
• Episode 031: How to Use Google Search Console to Improve SEO
• Episode 092: ChatGPT Famous – How AI Picks Which Businesses to Recommend
• Watch the Get Recommended by ChatGPT Workshop to learn how to optimise your website for AI tools
• Explore monthly support and bite-sized SEO guidance inside The Website Growth Club

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

Key takeaways:

• How Instagram Content Now Appears in Google Search:
  Understand what it means for your posts and reels to be ‘indexable’ on Google and other search engines - and why this matters for your business.
• Visibility Beyond Social Media:
  Learn why repurposing your Instagram content (and mentioning key topics and locations) can help you reach a wider audience beyond your followers, and even show up in AI search results.
• Tips for Optimising Your Profile and Posts:
  Get practical advice on using keywords and locations in your Instagram bio, captions and alt text, plus insights into how Google chooses which content to show.
• The Power of Core Topics and Messaging:
  Discover why staying focused on your core topics and making your messaging clear can help both humans and search engines find (and trust) your business.
• Connecting Social Media and Your Website:
  Hear why it’s still important to direct people to your website - where sales and email sign-ups really happen - and how blog posts and social content can work together for better results.

Resources and links from this episode:

• Explore Jo’s Strategy Power Hour for social content and planning support
• Find out more about Jules’ Get ChatGPT to Recommend Your Business workshop

If you’re looking to make your online content work harder for you - and stay ahead as the world of search evolves - this episode is for you.

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

Jules uncovers practical ways Andrea can refine her homepage messaging, streamline navigation, improve user experience, and harness blog content to drive more sales and loyal website visitors. They also discuss how to confidently email your list more frequently and the power of weaving your story and values throughout your site – all while keeping the customer at the heart of the brand’s narrative.

If you’re looking to make your website work harder for you, attract more conscious shoppers, and turn browsers into fans, this episode is packed with actionable tips.

Key Takeaways

• Tell Your Brand Story Clearly: Make sure your homepage instantly tells visitors who you are, what you do, and how you help – in both words and images.
• Make the Customer the Hero: Shift your website messaging so your customers see themselves as the centre of the story, inspired by Donald Millers “StoryBrand” approach.
• Tweak Your Navigation: Keep the main menu streamlined and focused to reduce overwhelm and help visitors find what they need quickly.
• Use Blogs Strategically: Write blog posts that support your products and homepage, weaving in your mission and linking naturally to key pages.
• Prioritise Mobile & Accessibility: Most visitors are on mobile – ensure your site is easy to use, and pay attention to text size, boldness, and colour contrast for readability and SEO.
• Keep Visitors on Your Website: Move social media icons to the footer, so people stay focused on your offers rather than being distracted away.
• Don’t Be Afraid to Email Your List: Your subscribers want to hear from you – share news, new products, and community updates more than once a month if you can.
• Continually Gather Feedback: Talk to your customers about their website experience to spot easy wins and keep evolving.

Links & Resources Mentioned

• Just Love It: www.justlove.co.uk – Explore Andrea’s sustainable gifts and homewares.
• Book a Website Strategy Power Hour: Work with Jules – Get clear on your website’s next steps.
• StoryBrand by Donald Miller: Five Minute Marketing Makeover – Learn how to make your customer the hero.
• Free Beginner’s QuickStart Guide to SEO: Download the guide
• Episode 003: What to do if you’ve had a hundred eyes, but no conversions

Transform your website into a powerful tool that generates leads, builds trust, and ultimately drives revenue for your business.

Ready to take your content marketing to the next level? Book a free discovery call with me today and let's unlock the hidden potential in your existing content!

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

Key Takeaways:

• What Does “ChatGPT Famous” Mean?
  Hear how business owners are already seeing clients mention ChatGPT in their enquiries, and why this is set to become more common as AI search grows.
• Why AI Search Recommendations Matter:
  Discover how AI search results are changing the way customers find and trust businesses, and why showing up as a recommended business can be a real advantage.
• What You Need to Get Recommended:
  Jules explains the essential website SEO foundations - like having a clear page structure, optimised titles and descriptions, helpful content, and well-managed Google Business Profiles - that help AI tools understand and recommend your business.
• The Shift from Social Media to Owned Platforms:
  Learn why Jules champions putting your website at the centre of your online presence, and how owning your content makes you more discoverable in the long term.
• Why It’s Not About Fame, But Being Findable:
  The real magic isn’t becoming a ChatGPT celebrity - it’s being discoverable and trusted by the people who need what you offer, right at the moment they’re searching.

Resources mentioned in this episode:

• Book a Free Discovery Call: Get personalised advice on how to optimise your website to be recommended by ChatGPT.
• Free Beginner’s QuickStart Guide to SEO – Download your step-by-step guide to optimising your website for search engines
• Episode 002: Why You Don't Need To Keep Feeding The Algorithm: Use Your Existing Content Potential To Show Up In Search

If you’re keen to future-proof your business and want clear, bite-sized advice on making your website (and your whole business) more discoverable, this episode will give you the clarity and motivation you need.

Don’t forget to subscribe for more practical tips on SEO, website growth, and ethical marketing that puts your business in front of the right people.

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

Jules and Kelly discuss what it takes for an awards website to stand out, attract the right traffic, and convert more visitors into award applicants and event attendees. From making the benefits of entering crystal clear, to the importance of analytics, navigation, and building authority, this episode is packed with bite-sized, actionable advice.

Key Takeaways:

• Track Your Success: Why setting up Google Analytics and Google Search Console is a must for understanding where your website visitors come from—and how to use that data for smarter marketing decisions. (If you need help, check out Jules' Google Analytics 4 setup mini course.)
• Clarity on Your Homepage: How to quickly show who your awards are for, what the benefits are, and guide people to the next step - especially on mobile.
• Easy Navigation: Make it simple for different professionals (like lash techs or aesthetics clinics) to find their category, with clear menu options and dedicated category pages.
• Optimise Page Titles & Headings: Why using the right heading structure and making the most of your SEO titles and descriptions can help Google and your users know what each page is about.
• Small Tweaks, Big Results: The value of ‘quick wins’ - like adjusting font size, button clarity, and removing wasted white space - can make a real difference to both SEO and conversions.
• Building Authority: How linking to industry judges’ websites (not just Instagram), and showcasing testimonials and stats from past winners, can improve your authority and ranking in search engines.
• Create Authority Content: Instead of endless blogging, focus on creating helpful, relevant articles - like ‘the benefits of entering beauty awards’ - and link them to your key sales pages.
• Start Where You Are: Don’t try to do everything at once. Focus on the small improvements first, then build up your site’s authority over time.

If you’re ready to get hands-on with your own website, you can book a Website Clarity Power Hour for expert, no-jargon support - whether you want a quick audit or help setting up your analytics.

Resources mentioned in this episode:

• Beauty and Skincare Awards UK – official website
• Follow Kelly and the Awards on Instagram
• Beginners Google Analytics 4 Course - GA4 Made Simple (& Google Search Console) – Step-by-step guide to setting up and using Google Search Console, ideal for beginners.
• Book a Website Clarity Power Hour – Get personalised advice and uncover your quick wins.
• Episode 009:Why A Content Strategy Is Your First Step To Website Success!

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

Jules explains why these problems often go undetected, especially when developers or SEO companies haven’t shown business owners how to check their own data or use tools like Google Search Console. She also shares how to spot outdated SEO practices and avoid common traps within platforms like FEA Create and other HighLevel white labels.

Key Takeaways:

• Broken Visibility: How one coach’s site looked great but wasn’t showing up on Google because her sitemap was broken and her pages weren’t being indexed.
• SEO Sabotage: The danger of misusing canonical tags and outdated “keywords” boxes in website builders.
• 28 H1s on One Page?!! Why heading structure matters and how to fix it quickly using a free Chrome plugin.
• Simple Tools, Big Impact: How using Google Search Console can show you what’s indexed and what Google sees when it crawls your site.
• Future-Proofing for AI Search: Why fixing these foundations now sets you up for better visibility in AI-powered search results.

If your website looks the part but isn’t bringing in visitors or leads, this episode is packed with practical checks and quick wins to help you move forward.

Resources mentioned in this episode:

• Episode 31 – How to use Google Search Console to improve your SEO for more website traffic
• Episode 39 – The biggest website and SEO mistakes I see (and how to avoid them)
• Beginners Google Analytics 4 Course - GA4 Made Simple (& Google Search Console) – Step-by-step guide to setting up and using Google Search Console, ideal for beginners.
• Book a Website Clarity Power Hour – Get personalised advice and uncover your quick wins

Don’t forget to subscribe to The Website Success Show for more bite-sized SEO, website, and content optimisation tips. And if you ever feel stuck—remember, sometimes all it takes is one focused hour to change everything.

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist