But book publishing is only one phase of a much bigger author journey.

In this episode of Your Path to Book Publishing, Zach Kristensen reviews the five phases every author navigates and explains why understanding the full picture can help you make better decisions about your book, your brand, and your long-term goals as an author.

The 5 Phases of the Author Journey

1. Book Development – Writing the book, defining your ideal reader, and shaping a clear message.
2. Book Publishing – Choosing between self-publishing, traditional publishing, or hybrid publishing.
3. Author Branding – Clarifying what you want to be known for and the problem you help your audience solve.
4. Launch & Marketing – Planning how your book reaches readers and supports your larger goals.
5. Beyond the Book – Using your book to open doors to speaking, coaching, consulting, and other opportunities.

What’s Coming Next

This episode marks the beginning of a four-part series on the Author Journey.

Next up:

• An interview with Denise Thomas, author of The Only One in the Room
• A conversation with a professional ghostwriter about writing support and using AI thoughtfully
• A final episode pulling together insights and answering listener questions

If you're writing a nonfiction book—or thinking about becoming an author—understanding these phases can help you move forward with greater clarity and strategy.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

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In This Episode, You’ll Discover:

• The Power of the "Team Sport": Why going it alone is the hardest way to publish and how a team of experts elevates your brand.
• Why Failure is a Teacher: Why I’m committed to sharing the "real-time" struggles and setbacks of the authors I work with, not just the highlights.
• The New 4-Part Monthly Format: A breakdown of how each month will now be structured to provide a 360-degree view of the publishing process.

The New Monthly Roadmap

Starting March 16th, every four episodes will follow a specific theme (e.g., Marketing, Ghostwriting, Editing) using this flow:

1. Episode 1: The Foundation – A solo deep dive where I share my personal insights and what you need to consider regarding the month's theme.
2. Episode 2: The Author’s Journey – An interview with an author I have personally worked with. No fluff—just real stories of their current struggles and successes.
3. Episode 3: The Expert’s Lens – I’ll bring in the pros (editors, ghostwriters, marketers) to fill the gaps and share technical expertise I don't provide alone.
4. Episode 4: The Recap & Listener Q&A – We’ll pull the insights together and answer your specific questions about the topic.

Key Quotes from the Episode

"A book is a team sport. No matter how hard or how smart you are, you need the expertise of others to produce a book people actually want to read.

What’s Next?

• Mark Your Calendars: We are taking a brief break next week (look out for a possible preview!), and our first official themed series kicks off on March 16th.
• Get Involved: We are bringing back the Q&A segment! If you have questions about writing, publishing, or building your brand, I want to hear them for our Episode 4 recaps.

Share the Love: Know a fellow speaker, consultant, or coach who is ready to write their book? Share this episode with them and help us spread the word about the new format!

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

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“I want to be a New York Times bestselling author.”

It sounds ambitious. It sounds impressive. It sounds like the gold medal of publishing.

But in this episode of Your Path to Book Publishing, the conversation goes deeper than the badge.

Because bestseller status isn’t a trophy. It’s a tool.

And tools only matter if they serve the right purpose.

This episode explores what bestseller status can actually change — and what it doesn’t automatically fix. It breaks down the difference between major lists like the New York Times and USA Today, category-based Amazon rankings, and what those signals truly mean in the marketplace.

More importantly, it reframes the core question nonfiction authors should be asking:

Not “How do I hit a list?”
 But “What is bestseller status supposed to unlock for me?”

Listeners will discover:

• Why bestseller status functions as a credibility signal
• What it can realistically influence (speaking, positioning, authority)
• What it does not guarantee (business clarity, revenue systems, long-term sales)
• Why some bestselling authors still struggle after launch
• The strategic question every coach, consultant, and thought leader should answer before pursuing a list

If you’re considering a bestseller strategy — or simply wondering whether it’s worth it — this episode offers a clear, strategic perspective rooted in long-term thinking.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

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It’s not.

In this episode of Your Path to Book Publishing, we explore the often-overlooked stage that determines whether your writing flows, your publishing decisions make sense, and your marketing actually connects.

If you’ve ever felt overwhelmed by too many book ideas…
If you’ve rewritten the same chapter multiple times…
If you’re unsure who your book is really for…

This episode addresses the real issue underneath those frustrations.

Because most authors don’t have a productivity problem.
They have a positioning problem.

And without solving that first, the rest of the author journey — from book development to publishing to marketing — becomes harder than it needs to be.

Inside this episode, you’ll discover:

• Why “having too many ideas” is often a warning sign
• The hidden phase of the author journey most writers skip
• How lack of clarity quietly slows down writing and decision-making
• A simple way to test whether your book concept is strong enough to move forward

If you want to write faster, publish smarter, and build a nonfiction book that actually lands with readers, this episode will help you rethink where the journey truly begins.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

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In this episode of Your Path to Book Publishing, the focus is on the real reason aspiring nonfiction authors feel overwhelmed before they even begin — and why trying to jump straight into writing, publishing options, or marketing is often what keeps them stuck.

Instead of rushing into tactics, this episode reframes the starting point of the author journey around orientation before execution. It walks through the two foundational questions every author must answer before choosing a publishing path, building a platform, or writing a single chapter.

Listeners will learn:

• Why “where do I start?” isn’t a motivation problem — it’s a context problem
• How skipping clarity leads to overwhelm, comparison, and stalled progress
• The difference between movement and meaningful progress
• The two questions that quietly guide every successful author journey

This episode is especially helpful for coaches, consultants, speakers, and thought leaders who know they want to write a book — but feel unsure how to begin without wasting time or making costly mistakes.

🎧 Key Topics Covered:
Book publishing for beginners, author mindset, nonfiction author journey, book clarity, writing a nonfiction book, book publishing strategy, getting started as an author

If starting has felt harder than expected, this episode provides the grounding and clarity needed to move forward — without pressure, panic, or perfection.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

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Book launch day doesn’t always go the way authors expect.

In this episode of Your Path to Book Publishing, we share a real-world case study from the January launch of Connected Deeper by Richard L. Godfrey and Christine Lavulo—a launch that hit unexpected issues the moment the book was supposed to go live on Amazon.

Instead of celebrating launch day, the book was still in preorder, shipping dates were wildly off, and buyers were already asking questions.

This episode breaks down what happened behind the scenes, how the issue was handled, and what nonfiction authors need to understand about launch-day realities.

In this episode, you’ll learn:

• Why something going wrong on launch day is more common than authors expect
• How a hybrid publishing setup can protect your book launch
• What to do when Amazon rankings don’t update right away
• Why launch day isn’t the time to troubleshoot publishing tech
• The difference between a publication date and a launch date—and why separating them gives you more control

If you’re planning to publish a nonfiction book—or have a launch coming up—this episode will help you approach book publishing and book launch strategy with clearer expectations and less stress.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

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For nonfiction authors — especially coaches, consultants, speakers, and thought leaders — delays in the writing and publishing process are extremely common. Most of the time, these delays aren’t caused by mistakes or lack of discipline. They happen because the real-world timelines between writing, editing, and publishing are often underestimated.

In this episode of Your Path to Book Publishing, the focus is on where those hidden delays typically occur, based on consistent patterns seen while working with authors throughout every phase of the author journey. From drafting and editing to print-on-demand proofs and platform approvals, small timing gaps add up quickly.

The episode also includes a real-world example involving print-on-demand proofs from multiple platforms, where subtle design differences forced a pause in a client’s timeline — not because of errors, but because different printers processed the same files differently.

In this episode, listeners will learn:

• Why writing a book takes longer in practice than most authors expect
• Where the editing process is commonly underestimated
• Why “print on demand” still includes real production and approval timelines
• How proof copies, platform reviews, and distribution delays compound
• How to build more realistic publishing timelines without unnecessary stress

This episode helps authors reframe publishing delays as part of the normal process — not a sign of failure — and provides clarity on how to plan timelines with greater confidence and flexibility.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

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How much of selling my book is really on me… and how much depends on the publishing path I choose?

In this episode of Your Path to Book Publishing, we unpack a mindset that shows up consistently across self-publishing, hybrid publishing, and traditional publishing—and why understanding this early can change how you approach book marketing, momentum, and long-term visibility.

Rather than focusing on tactics or launch hacks, this conversation reframes what ownership actually looks like for authors—and why being invested in your book’s success isn’t a burden, but an advantage.

In this episode, you’ll explore:

• Why publishing infrastructure supports momentum—but doesn’t create it
• How book sales tend to work across different publishing paths
• The role authors play in early traction and long-term visibility
• Why effective book marketing is about intention, not volume
• How to integrate your book naturally into the work you’re already doing

This episode is especially helpful if you’ve ever felt unsure about where your responsibility begins—or if you’ve been waiting for the “system” to take over after publication.

🎧 Listen in to reset your expectations, clarify your role, and approach book marketing with more confidence and alignment.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

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"Should you focus on building your author brand first, or writing the book first?"

In this episode of Your Path to Book Publishing, we slow this question down and look at what actually keeps capable authors stuck — and why the answer isn’t as simple as choosing one over the other.

You’ll learn why waiting for clarity often creates more friction than progress, how author voice and positioning are shaped through action, and why the most successful nonfiction authors allow their book and brand to develop together over time.

This episode reframes the question entirely and offers a practical way to move forward without feeling overwhelmed, scattered, or stuck in planning mode.

In this episode, you’ll discover:

• Why “brand vs. book” is often the wrong question to ask
• What truly prevents authors from getting started
• How author voice and positioning are developed through use, not theory
• Why focusing on one platform early can accelerate clarity
• A simple way to build momentum in both your book and your brand at the same time

If you’ve been waiting to feel ready before starting your book or building your platform, this episode will help you rethink what readiness actually looks like.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

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If you’re a nonfiction author, coach, consultant, or thought leader navigating how to publish a book — and how to do it with intention — this episode will help you reset, refocus, and think more strategically about your path forward.

In this episode, I reflect on:

• What successful authors tend to get right early in the process
• Where many authors get stuck — and why
• How the book publishing and book marketing landscape is shifting
• What opportunities are opening up for authors heading into 2026
• Why clarity matters more than ever at every stage of publishing

This episode isn’t about tactics or step-by-step strategies. It’s about perspective — and making sure you’re building the right book, the right platform, and the right publishing path for your goals.

🎙 Your Path to Book Publishing returns January 12, 2026.

 Enjoy the holidays, and see you in the new year.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

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In this week’s episode of Your Path to Book Publishing, we break down the real reason time gets in the way for nonfiction authors — and the practical strategies that allow you to start (and even draft) your book without adding hours to your week.

You’ll learn:

• Why your book actually begins long before you “start writing”
• How to make progress using the time you already have — even without typing a single word
• The creative process behind shaping ideas into a strong, marketable book concept
• How to capture, organize, and refine your thinking using tools you already use daily
• The pros and cons of speech-to-text writing, dictation, and idea-capture workflows
• Why a fast first draft matters more than a perfect one
• How ghostwriters and AI-assisted outlining can speed up your timeline dramatically
• The mindset shift busy coaches, consultants, and executives need in order to finish a book

If you’re a nonfiction author with a full calendar — client work, leadership roles, family, and everything in between — this episode walks you through how to finally start your book without waiting for “more time.”

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

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In this episode, you’ll learn exactly that — because the truth is, royalties are not where most nonfiction authors earn their income. Your real opportunity comes from the ecosystem around your book. And once you start thinking like an IP company, the number of revenue paths available to you expands dramatically.

Today, we walk through 37 income streams nonfiction authors can use — and why you only need a handful of them to start seeing real traction. You’ll also hear the single fastest revenue generator for most coaches, consultants, speakers, and thought leaders.

In this episode, you’ll learn:

• Why book royalties are almost never the main income source — and why that’s actually empowering
• The 7 categories of author income (book-based, education, consulting, speaking, digital media, memberships, licensing)
• How to choose the three streams that make the most sense for your stage and goals
• The biggest mindset shift that helps authors build a sustainable business — not just a book
• The income stream most nonfiction authors can activate before launch day

Free Resource:

Download the full one-page guide with all 37 income streams at: juxtabook.com/37ways

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

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But the moment you decide to write one… you’ve actually become an intellectual property company.

In this episode, you’ll learn why this mindset shift changes everything about how you publish, market, and monetize your work — especially if you're a coach, consultant, speaker, or thought leader.

This episode breaks down how authors can think bigger, protect their ideas, and treat their book as the gateway to a scalable ecosystem—not a one-off product.

In this episode, you’ll learn:

• Why every nonfiction author is an IP company (whether they realize it or not)
• How to turn your ideas, frameworks, and stories into long-term assets
• What Taylor Swift can teach authors about rights, licensing, and content ownership
• How top authors like Brené Brown, James Clear, and Donald Miller built multi-product ecosystems
• Why “your book is not your business”… your IP strategy is
• How to protect your content in an AI-driven world
• The key questions that help you identify the next asset in your author business

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

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In this episode, we break down what this shift means for nonfiction authors, why outside traffic now matters more than Amazon’s internal discovery, and how to adjust your book marketing strategy so your book stays visible.

You’ll learn:

• What changed in Amazon’s latest algorithm update
• Why Amazon is prioritizing high-intent external traffic
• How LinkedIn, email newsletters, podcasts, and social media impact your ranking
• Why your author platform now matters more than your Amazon page
• How this affects self-published and traditionally published authors
• What nonfiction authors should update right now to stay competitive

Plus: The type of external traffic Amazon rewards the most for nonfiction, business, and self-help authors.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

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If you’ve ever wondered whether you can make real profit from your book — not just cover your costs — this episode is for you.

In this week’s Your Path to Book Publishing, we break down how one nonfiction author launched their book just a few weeks ago and is already seeing thousands in profit from a direct-sales strategy that outperforms Amazon and traditional publishing combined.

Whether you’re a coach, consultant, speaker, or thought leader, you’ll learn how to turn your book into a real revenue stream — even if you don’t have a huge platform or marketing team.

IN THIS EPISODE, YOU’LL LEARN:

• Why self-publishing is more than a publishing path — it’s a revenue model
• How to use direct book sales from your website to dramatically increase profit
• The real profit-per-book comparison between direct sales, Amazon, and traditional publishing
• How one author earned nearly $5,000 in profit in the first month after launch
• What tools and setup you need (like BookVault + WooCommerce) to make it all work seamlessly
• How to pair simple, consistent marketing with strong ROI — even without ads

If you’ve ever felt unsure about whether self-publishing can be profitable, this episode will show you the numbers, the process, and the path forward.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

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You’re not alone.

In this episode of Your Path to Book Publishing, you’ll learn the four audience signals that tell you exactly how to market your book — so you can stop guessing, stop chasing every new trend, and finally create a book marketing strategy that fits you and your ideal readers.

IN THIS EPISODE, YOU’LL DISCOVER:

• The difference between demographics and psychographics — and how to identify what truly motivates your readers
• Why understanding where your audience spends time online (and offline) is the key to connecting effectively
• The emotional triggers behind book buying — pain, aspiration, and proof — and how to use them ethically in your messaging
• How to match your content format (posts, podcasts, visuals) to your audience’s learning habits for stronger engagement
• A simple system to align your message, audience, and delivery — so your marketing feels natural and actually works

If you’re tired of doing “random acts of marketing,” this episode will help you focus your efforts and build a sustainable author marketing plan that resonates with your readers.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

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In this episode of Your Path to Book Publishing, you’ll learn the six essential things to double-check before launching your book, plus the one final step that determines whether your book quietly fades or builds long-term momentum.

Whether you’re self-publishing, hybrid publishing, or going traditional, this episode gives you a practical book publishing checklist to ensure your book connects with the right readers and sustains success beyond launch week.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

•  How to confirm your book still aligns with your audience’s biggest problem or desire
•  Why ordering a printed proof (and even listening to your book read aloud) helps catch hidden errors
•  The hidden power of metadata—your categories, keywords, and description—for discoverability
•  How to plan early for reader reviews that drive visibility and credibility
•  Why your author platform must reflect your upcoming book to build trust
•  How to choose the right book launch strategy for your goals and schedule

If you want your book not only to launch well but also to last, this episode provides the clarity and structure to ensure every detail is ready before you publish.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

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In this episode of Your Path to Book Publishing, we’ll look at a real-world example of an author who seemed ready to self-publish—until it became clear that wasn’t the best path for their goals.

You’ll learn:

• When self-publishing might hurt your author brand instead of helping it
•  What to consider before investing time and money into publishing on your own
•  How hybrid or traditional publishing could better align with your long-term goals
•  The key questions to ask before choosing your publishing path

The truth is, publishing a book is more than a creative project—it’s a business decision.

And sometimes, the smartest move is to pause, reassess, and choose the path that gives you both credibility and longevity.

🎧 Tune in to learn how to evaluate your options, protect your investment, and make sure your publishing choice supports the kind of author—and business—you want to build.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

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In this episode of Your Path to Book Publishing, you’ll learn:

•  The #1 overlooked element in most nonfiction book launches
•  Why audience engagement must start months before your release date
•  How pre-launch engagement builds momentum, fuels reviews, and drives sales long after launch week
•  Practical ways to engage your audience—even if your launch is right around the corner

Too many authors think their launch begins on release day. The truth? It starts months earlier—when you bring your readers into the process and make them part of the journey.

Whether you’re self-publishing, going hybrid, or working with a traditional publisher, audience engagement is the foundation for a successful book launch and long-term book marketing strategy.

Listen now to learn how to avoid the mistakes most nonfiction authors make and how to build the kind of connection that keeps your book visible for the long haul.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

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In this episode of Your Path to Book Publishing, discover seven essential steps to successfully self-publish a nonfiction book in today’s market. The episode also explores why more authors are choosing self-publishing over traditional or hybrid publishing — and the exact strategies being used to make it work.

Listeners will learn how the industry continues to shift: Amazon KDP and IngramSpark adjusting fees and policies, new print-on-demand platforms like BookVault creating fresh opportunities for direct sales, and AI tools supporting editing, book marketing, and metadata optimization. With reader trust in self-published books higher than ever, the bar for professional design, editing, and early reviews has also been raised.

What you’ll take away from this episode:

• The 7 key steps to self-publishing success in 2025
• How to navigate the trade-offs of cost vs. quality, speed vs. strategy, and control vs. credibility
• Distribution strategies that combine Amazon, IngramSpark, and direct-to-consumer sales
• Why early reviews fuel Amazon’s algorithm and long-term visibility
• How to think beyond the book by bundling with coaching, courses, and events

Whether exploring publishing options for authors, evaluating hybrid publishing, or ready to take the self-publishing route, this episode breaks down what it takes to publish and market a book that continues to work long after launch.

Tune in now to learn how nonfiction authors can build momentum, credibility, and impact through self-publishing.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

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Why do some books climb the Amazon charts while others stall out? The answer isn’t just ads, bulk sales, or clever book marketing tactics—it’s reviews.

In this episode of Your Path to Book Publishing, we dive deep into why reviews are one of the most powerful tools you have as a nonfiction author. You’ll learn how they boost your book’s visibility, fuel your Amazon ads, build trust with readers, and keep your book selling long after launch week.

Here’s what you’ll discover:

• Why book reviews matter more than most authors realize
• How reviews fuel algorithms, ads, and long-term book sales
• Three simple, natural ways to ask for reviews (without being pushy)
• How to repurpose reviews for your book marketing strategy—on your Amazon description, website, speaking proposals, and LinkedIn
• Why a mix of positive and even a few negative reviews actually builds credibility

Whether you’re self-publishing, hybrid publishing, or traditionally publishing, reviews are not optional—they’re essential. Start building your review strategy today to increase your author credibility, connect with readers, and sell more books.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

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In this episode of Your Path to Book Publishing, I share the exact AI strategy I used on my own book draft—how it flagged weaknesses I completely missed and how you can use it to sharpen your writing without losing your voice.

BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:

• Why good prompts are the difference between vague notes and actionable editing feedback
• How to use audience details to get targeted insights from AI
• A step-by-step method to handle AI’s feedback without feeling overwhelmed
• Practical ways to keep your unique voice while still improving structure, flow, and clarity

If you’re working on a nonfiction manuscript—whether you’re pursuing self-publishing, hybrid publishing, or traditional publishing—this episode will help you see how AI can save you hours of editing while making your book more engaging and impactful for your readers.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

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In this episode of Your Path to Book Publishing, we’ll break down what happened, why it matters, and how you can protect your work in the age of AI, whether you’re self-publishing, hybrid publishing, or working with a traditional publisher.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• What the Anthropic settlement means for authors, publishers, and the future of copyright in AI
• Why your publishing contract (and rights ownership) matters more than ever
• How to check if your book is part of the settlement database this fall
• Practical steps you can take right now to protect your work and strengthen your legal standing

This is one of the biggest shifts in modern publishing. Don’t miss this chance to understand how it impacts your book, your royalties, and your author business.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

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In this episode of Your Path to Book Publishing, we’re unpacking the reality of book advances—what they are, how they’re paid, and the contract details that matter more than the headline number.

If you’re a nonfiction author exploring traditional publishing as a path to boost your credibility, speaking opportunities, consulting pipeline, or business growth, this episode will give you the clarity you need.

Here’s what you’ll learn:

• How book advances actually work (and why you don’t usually have to pay them back).
• The three factors that matter most: math, timing, and terms.
• How payouts are structured across signing, manuscript delivery, and publication.
• The five categories of book deals—from “nice” to “major.”
• Why most books never “earn out” their advances—and how that impacts your royalties.
• Two critical clauses to check in your contract: accounting methods and sub-rights.

Whether you’re thinking about publishing strategies, comparing self-publishing vs. traditional publishing, or just curious how author royalties really stack up, this episode will help you understand what’s behind those big book deal announcements.

🎧 Listen now to learn how to evaluate a book advance and decide if it’s the right move for your author career.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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In this behind-the-scenes episode of Your Path to Book Publishing, I’m sharing a personal update on my writing process—what’s working, what’s surprising me, and the things I’ll absolutely do differently next time. If you’re writing your first book or somewhere in the messy middle, you’ll find encouragement and practical takeaways from the trenches.

Whether you’re self-publishing or exploring traditional or hybrid publishing, this episode is full of honest insights that will help you stay on track—and grow through the process.

IN THIS EPISODE, YOU’LL LEARN:

• What outlining taught me about staying focused and flexible
• How I’m using speech-to-text and why it’s both a shortcut and a slowdown
• Why beta reader feedback is shaping my book (and how to collect it effectively)
• Real-life book writing tips for staying motivated and making progress
• What I’d do differently next time—from involving readers earlier to adding more stories

Whether you’re writing a business book, a memoir, or a self-help title, this episode will help you better navigate the early stages of writing a nonfiction book—with less frustration and more momentum.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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In this episode of Your Path to Publish, we’re flipping the script on how to promote a nonfiction book. Instead of waiting until launch week to start generating buzz, we explore how to invite your audience into the process from the very beginning—so that by the time your book is ready, you’re not marketing to strangers... you’re celebrating with a team of believers.

You'll learn:

• Why traditional launch plans often fall flat for nonfiction authors
• How co-creation builds your author platform while you write
• Practical ways to involve readers early (even if your book isn’t finished yet)
• How to create what we call “The Belonging Loop” to turn readers into raving fans

🎧 Listen now and start your nonfiction book launch with community, clarity, and confidence.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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CONNECT WITH US: Website | Instagram | Facebook

In this episode of Your Path to Publish, we’re unpacking the real reasons behind the bestseller obsession—and reframing it into a strategy that actually delivers results. Because the goal isn’t just to hit a list. The goal is to build a book that moves your business and brand forward.

Whether your path is self-publishing, hybrid, or traditional, this episode breaks down the steps to align your book with your long-term goals—so it keeps working for you long after launch week.

You’ll learn:

• Why bestseller status often leads to a dead end—and how to avoid it
• How to reverse engineer your book based on what you want it to do for you
• The four-part framework for building a book that brings real results
• What to do after launch to keep your book generating value

🎧 Tune in to learn how to shift from chasing a title to creating a strategic, sustainable publishing plan.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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In this episode of Your Path to Book Publishing, we break down the three essential things every author must know about their readers to publish and market a successful nonfiction book.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• Why vague audience definitions (like “first-time managers”) fall flat—and what to do instead
• How to align your book’s content with your readers’ stage of awareness and needs
• Where to find your audience online and offline, and how one author found surprising traction in a forgotten niche

Whether you're self-publishing or going the traditional route, this episode will help you create a sharper, smarter book marketing strategy—starting with the audience that matters most: your readers.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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In this episode of Your Path to Book Publishing, I’ll walk you through a simple but powerful exercise that has helped both me and my clients uncover hidden writing time—sometimes up to 60 minutes a day. It’s called the Time Awareness Audit for Authors, and it might just be the thing that finally gets your book moving forward.

We’ll cover:

• Why waiting for “the perfect time” is the biggest myth in writing
• How to run your own 3-day time audit without guilt
• Where writing sprints hide in your current schedule (yes, even yours!)
• Why 15–30 minute blocks are more powerful than you think

Whether you're juggling work, family, or just too many Netflix shows, this episode will help you reclaim your writing momentum—no schedule overhaul required.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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In this episode of Your Path to  Book Publishing, we’re talking about why writing and publishing a book is a team sport—and who you actually need on your side to finish strong, reach readers, and build your author business.

📚 Whether you're self-publishing, working with a hybrid publisher, or aiming for a traditional deal, this episode will help you figure out who belongs on your book dream team.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• The 5 key publishing phases and who helps you win in each one
• The difference between editors (developmental, line, copy… oh my!)
• Why your author brand and platform team matter just as much as your manuscript team
• How to choose the right designer, marketer, or coach for your book
• And why your readers are one of the most important team members you’ll ever have

If you’re trying to do everything yourself—or not sure who to trust—this episode will give you clarity and confidence.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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In this episode of Your Path to Book Publishing, we break down the different types of Amazon bestseller statuses, how they work, and what they mean for your book’s success. If you're a nonfiction author, coach, consultant, or entrepreneur working on your book launch or building your author platform, this is the episode for you.

BY THE TIME YOU FINISH LISTENING, YOU’LL UNDERSTAND:

• The 3 types of Amazon bestseller status and how they’re calculated
• How many book sales you realistically need to hit #1 in your category
• Whether Amazon bestseller status will actually help you sell more books, grow your business, or boost your thought leadership
• When it’s worth the time, effort, and budget—and when it’s not

If you’re planning your book promotion or exploring publishing strategies to boost your marketing ROI, this episode gives you the clarity to decide what kind of success you want and how to define it on your own terms.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

Love the show? Leave a review and let us know!
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You’ve put everything into writing, editing, and launching your nonfiction book—but what if it doesn’t go the way you hoped?

In this episode of Your Path to Book Publishing, we’ll explore how to use a pre-mortem strategy to strengthen your book marketing plan, avoid common pitfalls, and increase your chances of success across every stage of your author journey.

Whether you're self-publishing, planning a business book launch, or building your author platform for thought leadership and entrepreneurial growth, this approach will help you anticipate challenges and take action now—before it's too late.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• How to spot your blind spots before your book launch begins
• Why traditional postmortems aren’t enough for publishing ROI
• How to apply the pre-mortem framework to your launch team, author marketing strategy, and beyond
• Real-world examples of authors who could have avoided mistakes with a little more foresight

This is a must-listen if you want to write a book that not only launches well—but sells consistently, connects with readers, and fuels your business.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

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• What excites me most about the future of book publishing (including direct-to-reader sales and smarter AI tools)
• How to think like a long-term author—not just a first-time writer
• Why defining your author brand and testing your content should come before writing the book

Whether you’re just getting started or deep in your author journey, this episode is full of real talk, industry trends, and practical next steps. Here’s to the next 100 episodes!

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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In this episode of Your Path to Publish, we’re diving into why bookstores still matter, how to approach them, and what you need to know before walking in with your elevator pitch.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• Why bookstore placement still holds value for nonfiction authors
• The three types of bookstores (and how they evaluate new titles)
• How to build relationships with local booksellers the right way
• The backend logistics you need to understand before your pitch
• How to combine online and in-person sales to grow your reach

If you’ve ever wondered how to get your book on a shelf—and keep it moving—this episode is your starting point.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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CONNECT WITH US: Website | Instagram | Facebook

In this episode of Your Path to Publish, we break down how to turn your nonfiction book into a lead-generating funnel—one that works behind the scenes to attract your ideal clients. We’ll walk through how the free + shipping model works, how to map out your funnel, and how to make your book more than just a passion project.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• How to use your book as the front-end offer in a larger funnel
• The key elements of a lead-generating book funnel (and what tools you need)
• Real-world examples of authors using the free + shipping model successfully
• What to offer beyond the book—and how to automate it all

Whether your book just launched or it’s been out for a while, this episode will show you how to create momentum that lasts long after launch week.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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CONNECT WITH US: Website | Instagram | Facebook

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• Why book royalties alone rarely pay the bills (and what to do instead)
• Five proven income streams authors use to grow a sustainable business
• How to choose the income path that fits your strengths, goals, and lifestyle
• Real-world ideas to start small and build momentum—even while you’re still writing

If you want to go beyond your book and build a career that lasts, this episode is your roadmap.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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CONNECT WITH US: Website | Instagram | Facebook

You hit publish on your book—now what? Whether you're on a tight budget or just overwhelmed by options, marketing your book doesn't have to be complicated or chaotic.

In this episode of Your Path to Publish, Zach breaks down a simple, proven framework for self-published authors to build visibility, attract readers, and start selling books. From your author brand to advanced tools like ads and influencers, this episode will help you build a strong marketing foundation that scales over time.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• Why your author brand, website, and email list are the foundation of any successful book marketing strategy
• The biggest mistakes authors make when starting to market their books—and how to avoid them
• Practical tactics you can start today to get your book in front of more readers without burning out

If you're ready to move your book forward and finally feel confident about your marketing plan, don’t miss this episode.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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CONNECT WITH US: Website | Instagram | Facebook

In this episode of Your Path to Publish, we’re digging into the single most overlooked (and most important) part of book publicity: knowing exactly who your reader is before you launch your campaign. Whether you're working with a publicist or flying solo, this episode will help you ground your PR strategy in clarity, not guesswork.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• Why audience clarity—not a press release—is the real foundation of effective book publicity
• A simple three-part framework to define your target reader (demographics, psychographics, and preferred channels)
• How to tailor your PR approach so it resonates and actually moves the needle
• Actionable ways to research, refine, and realign your message for greater results

Whether your book is already out or still in the works, it’s never too late to dial in your message and amplify your reach. Stick around to the end of the episode for a challenge that will help you refocus your publicity strategy today.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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CONNECT WITH US: Website | Instagram | Facebook

In this episode of Your Path to Publish, we’re cutting through the noise and diving into how to find credible publishers, research them effectively, and spot the red flags that can derail your publishing journey. Whether you’re writing a nonfiction book, memoir, or business book, this episode will help you focus your energy where it matters most.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• Where to look for publishers that align with your genre and goals
• The difference between red flags and green lights when evaluating publishers
• How to navigate submission guidelines and stay organized
• Smart strategies for finding the right publishing partner—not just any one that says “yes”

If you’ve been overwhelmed by all the publishing options out there, this episode will help you simplify the search and take confident next steps.

Stay tuned until the end for extra tips on how to network with publishers and learn what editors are really looking for.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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CONNECT WITH US: Website | Instagram | Facebook

In this episode of Your Path to Publish, we’re tackling one of the hardest parts of the publishing process—rejection. Whether you’ve already received a “thanks, but no thanks” or you’re dreading your first, this episode will help you reframe rejection and stay in the game.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• What actually happens after you submit your book to an agent or publisher
• Why rejection is often about timing, trends, or editorial fit—not your talent
• Productive ways to respond to rejection and stay motivated
• How to use feedback, revise your submission, and keep pitching
• Why some authors turn rejection into opportunity through self-publishing or resubmission

If rejection has made you question your book’s future, this episode is your reminder that you’re not alone—and you’re not out of options.

Stay tuned until the end to hear how one bestselling series almost didn’t make it—and what you can do today to keep moving forward.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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CONNECT WITH US: Website | Instagram | Facebook

You’ve probably heard conflicting answers. Some say you need thousands of followers. Others say it doesn’t matter. So what’s the truth?

In this episode of Your Path to Publish, we’re cutting through the confusion and breaking down what agents actually want to see, what “platform” really means, and how to build momentum—even if you're starting from scratch.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• What a platform actually is (hint: it’s more than social media)
• How platform expectations vary by nonfiction category (prescriptive, memoir, academic)
• Simple steps to show agents you're building momentum, even without a massive following
• What to avoid when presenting your platform in a proposal

If you’ve been stressing about your email list size or Instagram following—take a breath. You might have more of a platform than you think.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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CONNECT WITH US: Website | Instagram | Facebook

In this actionable episode of Your Path to Publish, we cut through the noise and share the five strategies that actually move the needle when it comes to promoting your book on Amazon. Whether you're overwhelmed by options or not sure where to start, this episode is your guide to using Amazon the right way.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• How to optimize your book listing to get found in Amazon’s search engine
• What KDP Select is—and how to use it to boost your book’s visibility
• Why reviews are the key to conversion (and how to get more of them)
• How to run Amazon ads without wasting your budget
• The power of community and ongoing reader engagement

If you’re ready to go beyond hoping for sales and start strategically growing them, this episode is a must-listen.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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CONNECT WITH US: Website | Instagram | Facebook

In this episode of Your Path to Publish, we’re tackling why motivation fizzles out, how to hack your brain to keep writing, and actionable strategies to help you cross that finish line.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• The science behind why your motivation fades (and how to get it back)
• Proven techniques to build consistent writing habits
• How to silence your inner critic and push past self-doubt
• Simple mindset shifts to make the writing process enjoyable

If your book draft has been gathering dust, this episode will give you the tools and inspiration you need to get back on track.

Let’s make sure your story gets written — and published!

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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Your book is full of brilliant ideas, but without a clear theme, it might feel scattered or incomplete. In this episode of Your Path to Publish, we’re diving into how to find, develop, and refine your nonfiction book theme so it’s cohesive, compelling, and memorable.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• Why your theme is the glue that holds your book together
• How to uncover the core message you want readers to take away
• Simple strategies to align your book’s structure with its theme
• Tips for cutting the fluff and making your theme shine through editing

Whether you’re writing a business book, self-help guide, or memoir, understanding your theme is essential to creating a book that resonates. Plus, we'll share actionable tips to ensure every chapter drives your message home.

Ready to bring your book to life with a strong, focused theme?

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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CONNECT WITH US: Website | Instagram | Facebook

In this episode, we’ll break down the biggest book marketing mistakes and give you actionable strategies to build awareness, sell more books, and create long-term success.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• The #1 mistake authors make when it comes to building their audience
• Why relying solely on social media can backfire—and what to do instead
• The Amazon book listing pitfalls that hurt your visibility and sales
• How to market your book beyond launch month so it keeps selling
• When and how to invest in book marketing for the best ROI

If you’re ready to stop spinning your wheels and start seeing real book sales, this episode is for you!

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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If so, you’re not alone. But these thoughts come from a scarcity mindset, which can hold you back from finishing and successfully launching your book.

In this episode of Your Path to Publish, we’re breaking down the scarcity vs. abundance mindset—and how shifting to an abundant perspective can unlock new opportunities in your author journey.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• How to recognize a scarcity mindset and how it can hinder your progress
• Why sharing your ideas attracts readers instead of repelling them
• How successful authors embrace abundance to grow their impact
• Four powerful ways to shift from scarcity to abundance

Your book deserves to be heard. Let’s make sure fear doesn’t hold you back.

Stay tuned until the end, where I’ll share a practical action step to help you adopt an abundance mindset today.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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CONNECT WITH US: Website | Instagram | Facebook

Indie publishing is a rising path for authors who want creative control, professional support, and higher royalties—but how does it differ from self-publishing? And is it really the best choice for your book?

In this episode, we’re breaking down everything you need to know about indie publishing so you can decide if it's the right path for you.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• The key differences between indie publishing and self-publishing
• How indie authors retain creative control while accessing professional support
• The financial trade-offs of indie publishing vs. traditional publishing
• The red flags to watch out for when choosing an indie publisher

If you're considering publishing your book this year, this episode is a must-listen!

Stay tuned until the end, where I’ll share my top tips for vetting indie publishers and avoiding common mistakes.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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CONNECT WITH US: Website | Instagram | Facebook

In this episode of Your Path to Publish, we explore how AI is reshaping the writing world and the best tools to enhance your workflow.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• How AI can help you break through writer’s block and spark creativity
• The best AI tools for research, editing, and outlining your book
• How to use AI ethically without losing your unique voice

Stay tuned for a discussion on how AI can support your writing process while ensuring your book remains distinctly yours.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

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In today's episode of Your Path to Publish, we break down why your book's title is more than just a name—it's your first (and often only) chance to hook a reader.

BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:

• What the one-second rule is—and why it matters
• 3 essential principles for crafting a compelling nonfiction book title
• Real-world examples of titles that captivate readers instantly

Plus, I'll share actionable steps you can take today to test your title and get feedback.

Tune in to learn how to craft a title that stops the scroll and sells your book.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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CONNECT WITH US: Website | Instagram | Facebook

In this episode, we’re diving into what hybrid publishing really is, the pros and cons, and how to avoid falling into the trap of vanity presses. If you're exploring your publishing options, you won't want to miss this!

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• What hybrid publishing actually involves and how it compares to traditional and self-publishing
• The key benefits of hybrid publishing—from higher royalties to creative control and faster timelines
• How to spot red flags and avoid vanity presses that masquerade as hybrid publishers

I’ll also share a list of reputable hybrid publishers to consider and give you tips on how to evaluate if this path is the best for your author journey.

If you're ready to navigate the hybrid publishing world with confidence, this episode is a must-listen!

Stay tuned until the end for actionable steps on evaluating hybrid publishers and ensuring you’re making the right decision for your book and goals.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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In this episode, we’re diving into how a solid nonfiction book outline can simplify your writing process, eliminate writer’s block, and help you craft an engaging, impactful book.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• The power of a well-structured outline to keep you focused and on track
• Three different outlining methods to fit your unique thinking style
• A step-by-step process to create an outline that identifies gaps, maintains flow, and resonates with your readers

If you’re ready to streamline your writing and create a book that captivates your audience from start to finish, this episode is a must-listen!

Stay tuned until the end for practical tips on transitioning from outlining to writing—and how to keep your momentum going all the way to "The End."

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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CONNECT WITH US: Website | Instagram | Facebook

In this episode, we’ll break down how to create a book marketing plan that fits your goals and audience—plus 10 proven tactics you can start using today.
BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• The four essential steps to creating a book marketing strategy that aligns with your goals
• How to identify your target audience and choose the right marketing channels
• 10 effective marketing tactics—from building an author website to collaborating with influencers—to get your book in front of the right readers

If you’re ready to stop feeling lost and start getting your book into the hands of readers who need it, this episode is a must-listen!

Stay tuned until the end for actionable tips on picking the right strategies and building momentum without burnout.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook

In this episode, we’re diving into why word count matters more than you think. From reader engagement to marketability and even your publishing options, the length of your manuscript plays a bigger role than you realize.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

✅ The ideal word counts for different nonfiction genres, from self-help to memoirs
✅ How word count impacts your book’s marketability, publishing path, and pricing
✅ What to do if your manuscript is too short or way too long—without losing your message

If you’re unsure how long your book should be, or you’re wondering if it’s time to trim or expand, this episode will give you the clarity you need.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook

In this episode of Your Path to Publish, we’re diving deep into the essentials of building a brand that connects with your audience, aligns with your message, and amplifies your impact.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• What an author brand really is—and why it’s more than just a logo or tagline.
• How to define your core message and create consistency across platforms.
• Practical steps to build a professional website and engage authentically with your audience.
• Why connection over promotion is the key to building trust and loyal readers.

If you’re ready to take your author career to the next level and share your story with the world, this episode is packed with actionable insights to help you get started.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook

In this episode of Your Path to Publish, we’re breaking down the step-by-step process of turning your manuscript into a published book. From perfecting your draft to pitching literary agents or exploring self-publishing, this episode is your roadmap to navigating the publishing journey.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• The critical steps to refine your manuscript, including working with beta readers and professional editors.
• How to research and connect with the right literary agents or publishers for your book.
• Key differences between traditional and self-publishing and how to decide which path fits your goals.
• The importance of patience, persistence, and focusing on your "why" to overcome challenges along the way.

Whether you’re drafting your first book or preparing to pitch your polished manuscript, this episode offers actionable insights to guide you toward publishing success.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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CONNECT WITH US: Website | Instagram | Facebook

In this episode of Your Path to Publish, we break down the complete process of nonfiction writing—from choosing the perfect topic to publishing and marketing your masterpiece.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• How to define your book’s purpose, audience, and main takeaway to set a strong foundation.
• The importance of researching and outlining to structure your book and stay focused.
• Why a quick first draft followed by rigorous editing is key to refining your ideas.
• How to plan for publishing, build your author platform, and connect with your audience.

If 2025 is the year you’ve decided to write (or finish!) your nonfiction book, this episode is packed with actionable insights to help you every step of the way.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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CONNECT WITH US: Website | Instagram | Facebook

In this episode, we’re exploring what it means to be a fearless author: setting bold goals, embracing failure as a teacher, and carving out space for creative exploration without limits.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• Why goals are tools for growth, not just measures of success.
• How to embrace failure as part of your writing journey.
• The value of balancing ambitious goals with goal-free creative spaces.

If you’re ready to approach your writing journey with a fearless mindset and turn challenges into growth opportunities, this episode is a must-listen!

Stay tuned until the end, where I’ll share a simple framework to set purpose-driven goals and create more space for curiosity and creativity in your author life.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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In this reflective episode, we close out the year by exploring three powerful themes that can transform your writing journey: Gratitude, Mentorship, and Ambition.

These aren’t just buzzwords—they’re the foundation for staying grounded, building strong connections, and pushing forward in your author career.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• How a simple gratitude practice can shift your mindset and fuel your creativity
• The power of mentorship and how it can unlock new opportunities in your writing journey
• Why ambition matters and how small, brave steps can lead to big milestones

This final episode of 2024 is an invitation to pause, reflect, and prepare yourself for an impactful 2025.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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CONNECT WITH US: Website | Instagram | Facebook

In this episode, we demystify hybrid publishing, exploring its key features, advantages, and challenges. Whether you’re curious about retaining your rights, maximizing royalties, or offloading project management, this deep dive will help you make an informed decision.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• What hybrid publishing is and how it differs from traditional and self-publishing.
• Key factors to consider when deciding if hybrid publishing aligns with your goals.
• How to evaluate hybrid publishers to ensure you’re working with a legitimate and effective partner.

If you’re considering hybrid publishing but aren’t sure where to start, this episode will give you the clarity you need to move forward confidently.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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CONNECT WITH US: Website | Instagram | Facebook

In this episode, we’re diving into the 10 book types identified at Juxta Book and how to select the one that aligns with your message, goals, and readers.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• The 10 distinct book types and how they fit into three categories: Authority and Educational Insights, Personal Growth and Engagement, and Custom Hybrid.
• How choosing a book type helps you clarify your structure, content, and audience engagement.
• Actionable steps to experiment with different writing styles and discover the best fit for your book.

If you’re ready to gain clarity and make writing your book easier and more impactful, this episode is a must-listen!

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook

In this episode, we explore the purpose behind creating an author brand and how social media can become a powerful tool to connect with your audience and build credibility—when used strategically.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• Why defining your brand is essential to standing out as an author.
• How to choose the best social media platforms based on your audience and goals.
• The importance of creating a reader journey to deepen connections and boost engagement.

If you've ever felt FOMO seeing other authors succeed on social media or wondered how to make it work for you, this episode will help you create a plan that aligns with your unique vision and audience.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook

In this episode, you’ll discover:

• How to express gratitude to authors who’ve impacted you
• Easy ways to support authors in your community
• The power of personal connections in today’s digital world
• Actionable steps to thank authors and share their work with others

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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CONNECT WITH US: Website | Instagram | Facebook

By the end of this episode, you’ll know:

• Why having a strategic plan is crucial for both new and experienced authors
• How to envision your long-term author career and determine your unique goals
• The steps to clarify your book’s purpose, audience, and exit strategy
• How to create a practical plan that balances writing with audience engagement and marketing
• The importance of execution—why a strategy is only valuable if you act on it

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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CONNECT WITH US: Website | Instagram | Facebook

By the end of this episode, you’ll know:

• What a literary agent does and how they help you land a traditional publishing deal
• The typical commission structure for literary agents (hint: it’s usually on both of your advance and royalties)
• The red flags to watch out for when evaluating agents, especially when it comes to fees
• Key questions to ask when deciding if a literary agent is a good fit for you
• How to find the right literary agent for your genre and goals

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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CONNECT WITH US: Website | Instagram | Facebook

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• How the New York Times bestseller list operates and what factors go into making the list
• Why distribution is key for self-published authors and how to get your book into brick-and-mortar stores
• Proven strategies that successful self-published authors used to break into the bestseller list
• Why you should ask yourself the crucial question: Why do I want to be on this list?

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• The key differences between community and platform, and how to choose the best fit for your audience
• What kind of community you can build based on your content, expertise, and goals
• How to maintain control of your community and foster deeper engagement

Building a community takes effort, but the rewards for your author journey and long-term connection with readers are invaluable. 

Don't miss this episode if you're ready to start growing your tribe and deepening your impact!

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• How to assemble a diverse group of beta readers and set clear expectations
• What questions to ask to get valuable feedback and enhance your manuscript
• How beta readers can kickstart your book marketing efforts before launch

Don’t miss this episode if you’re looking to make your book the best it can be with the help of beta readers!

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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CONNECT WITH US: Website | Instagram | Facebook

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• The four categories of author models: Legacy Builders, Influence Strategists, Insight Illuminators, and Learning Leaders
• How your author model can shape your book’s impact and publishing path
• How to take the free author model quiz to identify your model and unlock a personalized guide

Take the Strategic Author Quiz at Juxtabook.com 

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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CONNECT WITH US: Website | Instagram | Facebook

Are you considering NetGalley to help build pre-launch buzz for your book? In today’s episode, we break down what NetGalley is, how it works, and whether it’s the right fit for your book marketing strategy. From connecting with influential readers to gathering early reviews, NetGalley offers plenty of potential—but it also comes with its own set of challenges.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• The pros and cons of using NetGalley to get early reviews and build social proof
• How NetGalley can help you connect with booksellers, librarians, and reviewers
• The key factors to consider before making the investment in NetGalley

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• The difference between excellence and perfectionism and how it affects your writing
• The importance of consistency, even when setbacks happen
• How to set achievable writing goals and develop habits to stay on track

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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CONNECT WITH US: Website | Instagram | Facebook

In today’s episode, we dive into the real numbers behind book sales, how to measure success as an author, and why book sales alone aren’t the best indicator of your book’s impact.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• The hidden stats behind average book sales and what they mean for your success
• How to define success for yourself beyond just book sales
• Why your book’s impact goes far beyond the number of copies sold

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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CONNECT WITH US: Website | Instagram | Facebook

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• How to evaluate author resources and service providers
• Tips for identifying trustworthy platforms and support based on your genre and goals
• Recommendations for specific author resources, including Kindlepreneur and BookBub

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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CONNECT WITH US: Website | Instagram | Facebook

In this episode, I introduce you to a favorite writing exercise that will help you test your idea and decide if it’s something you want to pursue further.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• How to use the "flash write" exercise to gauge your interest in your book idea
• Key questions to ask yourself during the process to determine if your idea has enough substance for a full book
• How this exercise can reveal your writing process and help you develop more content

Tune in next week for a discussion on legitimate author resources that are relevant for today’s market.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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CONNECT WITH US: Website | Instagram | Facebook

In this episode, we dive into why this happens, what you need to know when working with a traditional publisher, and how to set yourself up for success.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• The reality of what traditional publishers offer and what they expect from you
• How to align your vision with your publisher's to avoid common pitfalls
• Tips for taking ownership of your book's marketing and success

Stick around until the end of the episode for a discussion on the pros and cons of traditional versus self-publishing.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook

In this episode, we explore how self-publishing through your website can lead to higher margins, stronger connections with readers, and more control over your book's success.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• The benefits of selling your book directly through your website
• How to leverage self-publishing platforms to increase your profits
• The potential trade-offs and how to overcome them for a smoother process

Stick around until the end of the episode for a discussion on the pros and cons of traditional versus self-publishing.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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CONNECT WITH US: Website | Instagram | Facebook

In this episode, we explore how understanding your thinking preferences can help you become a better author and enhance your book's impact.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• How thinking styles influence your writing and what might be missing in your manuscript
• Ways to identify and leverage your thinking preferences to improve your writing
• Tips for balancing different thinking styles to connect better with your readers

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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CONNECT WITH US: Website | Instagram | Facebook

In this episode, we dive into how to craft compelling subtitles that promise value and entice readers to pick up your book.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• How to create engaging subtitles that capture attention and convey your book's promise
• Different approaches to crafting effective subtitles
• Tips for combining subtitle strategies to maximize impact

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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CONNECT WITH US: Website | Instagram | Facebook

In this episode, discover how to turn a bad book title into a great one, ensuring your book resonates with your audience and stands out.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• Why a compelling book title is essential for non-fiction authors
• Different approaches to crafting an impactful book title
• Tips for ensuring your title is searchable, clear, and attention-grabbing

Stay tuned for the end of the episode, where I'll answer a listener-submitted question on launching a book.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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CONNECT WITH US: Website | Instagram | Facebook

In this episode, we cover the six common mistakes authors make with their ideal readers and how to avoid them to connect better and build trust.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• How to identify and focus on your specific ideal reader
• Strategies for meeting your readers where they are
• Tips for simplifying your message and positioning yourself as a guide

Stay tuned for the end of the episode, where I'll answer a listener-submitted question about getting started with your book marketing.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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CONNECT WITH US: Website | Instagram | Facebook

In this empowering episode, we dive into the common experience of imposter syndrome among authors and share powerful mindset shifts to help you overcome it and thrive in your writing journey.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• How to reframe imposter syndrome to boost your confidence and motivation
• Practical strategies to recognize and counteract self-doubt
• The unexpected benefits of imposter thoughts and how they can enhance your work

Stay tuned for the end of the episode, where I’ll address a listener-submitted question on author branding.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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CONNECT WITH US: Website | Instagram | Facebook

In this not-what-you-would-expect episode, you'll understand the secrets to the Amazon bestseller chart and how to leverage this achievement to elevate your authority and visibility.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• The significance of the Amazon bestseller badge and what it means for your book's success
• Key strategies for choosing the right categories and boosting your book's ranking
• How to use your bestseller status to build trust and expand your reach

Stay tuned for the Q&A segment, where we'll dive into understanding your audience's core challenges and how to address them effectively.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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• How to understand the primary problem or challenge your ideal reader faces
• Why it’s vital to meet your readers where they are and how to effectively share your solutions with them
• A proven 4-step framework for planning an explosive book launch

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

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• How to use your book as an "ultimate business card" to instantly build trust with prospects
• Creative ways to leverage your author status to massively expand your reach and visibility
• The key to transforming your book into a vehicle for creating lasting change for your readers

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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CONNECT WITH US: Website | Instagram | Facebook