Values-First Marketing

Make Room for Your Best Ideas with Dr Tiffany Shelton

Tue, 06 Oct 2026 02:00:00 -0700

The authors, thought leaders, and creators I admire most all share the same one habit: they spend the first hour of the morning analog, with a book or a journal, before they ever touch their phone. They do it for themselves, not for the sake of productivity.

But when your calendar is full and so many people count on you, how do you create white space without the guilt or the worry of falling behind?

In this episode, I'm joined by Dr. Tiffany Shelton, a neuropsychologist turned systems coach who has grown her YouTube channel to 48,000 subscribers organically. Tiffany teaches high-achieving women how to reclaim their time.

She shares what white space does for your brain and your decision-making. Together, we talk about the mindset shift, the feelings that surface, and the practical first steps that make white space a weekly non-negotiable. If you've been craving more room to think, create, and simply be, this conversation gives you a doable place to begin.

In this episode, we talk about:

The one habit my favorite authors and thought leaders have in common
Why white space sounds ideal and feels so complicated for high-achieving women
What actually happens in your brain when you unplug (and what it does for your decisions!)
The heartbeat metaphor that changes how you see rest
What Tiffany recommends if you only have 30 minutes (or less!) to begin
The planning step that keeps your white space satisfying
What you need to know about capacity grief (it made my jaw drop)

RELATED EPISODES:

CONNECT WITH OUR GUEST:
Dr. Tiffany Shelton is a published author and neuropsychologist. She has worked with dozens of ambitious women to turn their dreams into reality using her proprietary Impossible to Fail Method and she’s spent over a decade sharing how to create a sustainable hustle using evidence based psychology, systems, and alignment. She shares her insights on how to systemize your goals on her YouTube channel with over 35,000 subscribers and has been featured in by many media outlets, including Yoga Journal, Journal of Alzheimer’s Disease, Rockridge Press, and Mindful Magazine.

YouTube: https://www.youtube.com/@TiffanyShelton
FREE: Try the White Space GPT https://chatgpt.com/g/g-69a8fc393ea88191a7d36e9c02cad33f-the-white-space-creator

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Instagram → https://www.instagram.com/megankachigan/

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

How Strong Women Lead Differently with Relle Dixon

Tue, 30 Jun 2026 02:00:00 -0400

As a high-achieving woman, you probably don't need more discipline. In this episode, Relle Dixon explains how better nutrition will build your leadership, your voice, and your authority. Your body is your greatest business asset.

But here's what I hear from so many established founders, podcasters, speakers, and authors in my world: I'm doing everything right, but I'm running on empty.

In our conversation, we go beyond the surface-level habits and explore the deeper layer: how your relationship with your body impacts your capacity, your focus, and your ability to lead in a way that feels good, aligned, and sustainable.

In This Episode, You'll Discover:

The surprising connection between how you fuel your body and the authority you bring to every room you walk into
Why discipline and willpower aren't your problem (and what actually moves the needle when it comes to energy, clarity, and decision-making)
How strength training, proper nutrition, and rest don't take away from your ambition (hint: they're the infrastructure that sustains it)
The three foundational shifts that create the fastest return in energy and focus (spoiler: they're simpler than you think)
What "sustainable success" actually looks like when you start building for longevity
The honest conversation about visibility, vulnerability, and why sharing the real, messy parts of your journey is what actually builds community

Connect with our guest:
Relle Dixon is a fitness and nutrition coach, keynote speaker, and entrepreneur who helps high-performing women understand that their body is their greatest business asset. She teaches practical strategies around nutrition, strength training, and metabolic health so ambitious women can build energy, resilience, and sustainable success in both life and business.

Connect with her on Instagram. Threads, and LinkedIn.

*Note: This may contain affiliate links, which means if you click and buy, I'll earn a commission at no extra cost to you. I never recommend things I don't love or haven't used. 🫶

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Instagram → https://www.instagram.com/megankachigan/

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Kit's Email Marketing Product Update 2026 (What You Need To Know)

Mon, 22 Jun 2026 02:00:00 -0400

Ever sent an email blast to your entire list and wondered who actually reads it? If you’re trying to make your email marketing actually work, Kit just released an exceptional update: real subscriber intelligence. The new features they just launched make it so easy to both increase buyers on your email list AND love your audience well.

The problem with most marketing funnels is that you don't know who your high-value subscribers are until the end of the funnel. Kit's CEO, Nathan Barry, framed it this way: "it's hard to love and serve people you don't know." Success depends not only on who you know, but who knows you, and that's exactly what these new features are built to fix. They help you create the kind of conversations that lead to your best partnerships and your biggest launches.

The secret to conversion copywriting has always centered on voice of customer research. That means figuring out who your audience really is, what they need, and how to talk to them in a way that lands. Usually, that means hiring a smart copywriter, running surveys, or piecing together data from five different tools. Kit's 2026 product update changes that equation by building voice of customer insights directly into the platform you're already using to send emails.

This episode breaks down the seven features in Kit's latest product update, what each one actually does, and how coaches and creators specifically can put them to work (without duct-taping your tools together). You'll also find answers to some of the most common questions about email marketing tips, campaign ideas, and how to actually do this well in your own list.

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!

https://www.megankachigan.com/kit-email-marketing-update-2026

JOIN KIT: Get started with Kit here.

Instagram → https://www.instagram.com/megankachigan/

*Note: This may contain affiliate links, which means if you click and buy, I'll earn a commission at no extra cost to you. I never recommend things I don't love or haven't used. 🫶

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

3 Website Copywriting Changes I Made for Google Algorithm 2026

Mon, 01 Jun 2026 23:00:00 -0700

Google recently announced its 2026 algorithm updates at I/O in May 2026, and that made me stop and ask: Is my website actually built for how people are going to find me now?

And how can I incorporate this for website copywriting for my clients?

Google just fundamentally shifted how people discover businesses online. Information agents are scanning the web 24/7. Agentic booking is expanding to pull real-time pricing and availability. Conversational search is remembering context and surfacing deep-dive content. These affect how your business gets found online.

So I audited my own website against these new realities. And I made three specific changes that all business owners can make today.

In this episode, I'm walking you through the three specific website copywriting changes I made after Google's 2026 algorithm updates announced at I/O in May. These updates (information agents, agentic booking, and especially conversational search) are actively reshaping how AI finds, evaluates, and recommends service providers online. And the businesses who act on this now have a real advantage.

Let’s make sure the website you've already built is actually working for you in 2026 and beyond.

Want me to make these website copywriting changes for you so that YOU will be found through Google with its new updates? Book a call here to get started.

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/website-copywriting-google-algorithm-updates-2026

Instagram → https://www.instagram.com/megankachigan/

If you've spent more time trying to figure out how to sell than actually selling, Plug & Get Paid takes the guesswork out of selling on Instagram stories by telling you exactly what to say to sell your offer every single day. Get started for $7 a month at https://plugandgetpaid.com/?ref=megan-loehr

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Top 3 Takeaways From My 3-Day Solo Retreat

Tue, 26 May 2026 12:00:00 -0400

LINKS MENTIONED:
- Rest Is The New Revenue For High-Achieving Women with Dr Shamieka Dean
- How To Relax Without Reducing Rest to Productivity

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

How a Conversion Copywriter Captures Your Authentic Brand Voice

Tue, 19 May 2026 02:00:00 -0400

If you're a coach, health practitioner, podcaster, or service provider looking to hire a copywriter, you've likely asked yourself one critical question: How can a conversion copywriter capture my authentic voice when they're not me?

This is the right question to ask because it means you genuinely care about authenticity.

Many heart-centered entrepreneurs worry that hiring a conversion copywriter means outsourcing their voice. You don’t want to trade your unique perspective, your actual way of speaking, and your values, for some generic, salesy version of themselves. And you don’t have to.

When you hire a conversion copywriter, you're investing in someone who becomes fluent in your brand voice.

What most people don't realize is that a skilled conversion copywriter doesn't write for you. They write as you. And the best compliment is when even your spouse can’t tell if I wrote it or you did!

In this episode, we answer the three questions that matter most:

How does a conversion copywriter actually get to know your authentic voice? (Spoiler: it's not through 50 pages of questionnaires.)
What's the real process for capturing who you are in writing? (And why one hour per month of your time is all I need.)
Can a conversion copywriter truly match your tone without losing the conversion power? (Yes. Keep reading to find out how.)

This is for those who refuse to settle for watered-down, salesy copy. It's for business owners who know their voice is their unfair advantage, and they're ready to protect it while scaling their message.

WHAT YOU'LL DISCOVER IN THIS EPISODE

How conversion copywriters identify and capture your authentic voice…without making you fill out a 50-page questionnaire (Spoiler: I consume your existing content instead of asking you to describe yourself).
Find out how the DFY system works on just ONE hour of your time (because part of the ROI is saving you time!)
Why outsourcing your copy will does NOT dilute your voice…and what actually determines whether a copywriter nails your brand (it's not what most people think).
Discover the 3 ways I capture your authentic voice before writing a single word (including the one most copywriters skip).
Why your voice is your unfair advantage in a market flooded with the same tools and templates…and what that means for your authority and conversion power.

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/copywriter-strategies-to-match-your-authentic-voice

LET'S WORK TOGETHER: https://www.megankachigan.com/dfy

Instagram → https://www.instagram.com/megankachigan/

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

How To Know If Your Conversion Copywriter Is Actually Good

Tue, 05 May 2026 02:00:00 -0700

Should a good copywriter make you rich?

If you've ever wondered whether your copywriter is actually good, this episode gives you permission to stop measuring by the wrong metrics.

I had such an interesting conversation in a Voxer chat that I knew I had to bring it to the podcast:
"Should I evaluate how good a conversion copywriter is by how much revenue they generate?"

This got me thinking about everything I've learned and experienced over the last seven years as a DFY conversion copywriter. The truth is, most founders don't know how to evaluate whether a copywriter is actually good. So they reach for the easiest metric: revenue.

In this episode, we're breaking down what actually determines whether a conversion copywriter is doing good work, why revenue isn't always the right measure, and how you can know if you're getting real value from your investment in copywriting. Whether you're considering hiring a copywriter or you're already working with one and wondering if it's actually working, this is a practical, honest conversation you need to hear.

This is for you if you’ve wondered:

Is my copywriter actually good, or is the problem somewhere else in my funnel?
Should I be evaluating a copywriter based on the revenue they generate?
If a copywriter is so talented, why aren't they rich themselves?
How do I know if the copy did its job?
What am I actually supposed to measure when hiring or evaluating a copywriter?
Is it possible that great copy exists inside a broken marketing system?
Who is responsible for marketing results?

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/hire-conversion-copywriter-metrics

FREE RESOURCE: Copy not converting? Increase your conversion rate in 5-minutes a day when you join my free 5-day challenge “Why Isn’t This Converting?”

Instagram → https://www.instagram.com/megankachigan/

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

The 3 Questions I Ask Before Fixing Your Email Marketing Strategy

Wed, 22 Apr 2026 05:00:00 -0400

What is your email data actually telling you? It's probably not "write better subject lines."

A recent client consultation turned into a masterclass on what really kills email open rates. One company watched their performance crash from 30% to 15%...and the answer wasn't hiding in the copywriting.

In this episode, I'm taking you behind the scenes of a real email diagnosis and showing you the three strategic questions that separate a real marketing solution from a surface-level band-aid.

What You'll Learn:

The mistake most copywriters make when email performance tanks (and why it costs you weeks of wasted effort)
The one operational change that tanked a client's open rates (and how to check if this is happening to you right now)
Why sender reputation matters more than subject line testing…and the data that proves it
How to work with a copywriter or marketer who asks questions first instead of jumping straight to solutions
The exact data points you need to look at before changing a single word of copy
How one small email sequence bridged a recognition gap and restored email performance
Why most email advice fails you, and what strategic email marketing actually looks like

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/3-questions-email-marketing-strategy

FREE RESOURCE: Copy not converting? Increase your conversion rate in 5-minutes a day when you join my free 5-day challenge “Why Isn’t This Converting?”

Instagram → https://www.instagram.com/megankachigan/

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

The SEO Content Marketing Strategy That's Working Now with Laura Jawad

Wed, 15 Apr 2026 02:00:00 -0700

Most experts don't realize their website is speaking a completely different language than their potential clients are searching for. 😮

The solution is usually pretty simple…

…but it’s easy to miss this entirely because you’re too close to your own work.

You know exactly what you do.
You understand your transformations inside and out.

But your potential clients are searching using very different words.

If your website isn't speaking their language, you're invisible to them where they are actively looking for someone like you.

Today I’m sharing my interview with Laura Jawad, an SEO strategist who helps service providers build stronger online reputations and connect with people actively searching for their services, on what is currently working in SEO (and the quick win you can get today!)

With a background as a PhD-trained scientist, Laura brings a research-minded, evidence-based perspective to visibility. She’s built two businesses through search herself, and now helps values-led entrepreneurs create long-term, reputation-driven visibility across both traditional search and emerging AI tools.

This is for you if you've been wondering:

How do I actually attract clients (not just traffic) through SEO?
What does a realistic content marketing strategy look like for a small business?
Why does everyone say SEO takes 6–12 months? What am I supposed to do in the meantime?
Is my website actually saying what I do in a way people can find?
How do I create content that matters and ranks?

Let's dig in and make it work for you.

Join Laura's free webinar: Get Found in the Age of AI: What's Changed, What Hasn't, and What to Do First So That You Show Up Where Your People Are Searching. Attendees will leave with real, standalone value whether they enroll or decide to take what they learn and run with it on their own. (But trust me, Laura is brilliant - you do not want to miss this!)

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/seo-content-marketing-strategy-laura-jawad

Instagram → https://www.instagram.com/megankachigan/

*Note: This may contain an affiliate link, which means if you click and buy, I'll earn a commission at no extra cost to you. I never recommend things I don't love or haven't used. 🫶

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

How Tripwire Funnels Retain Clients Longer with Destini Copp

Tue, 07 Apr 2026 02:00:00 -0700

The funnels that are converting consistently are the ones that are thinking in terms of their ecosystem, not just one single funnel.

I've seen many smart business owners pour energy into single-funnel strategies—landing page, launch sequence, wait for conversions—only to hit a ceiling. The funnel would work for a time, then the momentum would fade. New customers came, but they rarely came back. Revenue felt inconsistent.

Destini Copp demonstrates a different way. Instead of pushing more launches or building more funnels, she teaches founders to start building systems that keep clients engaged, invested, and loyal.

We're diving into why traditional funnels plateau, what actually replaces constant launching, where tripwires and upsells fit into a bigger ecosystem, and why the founders who win are the ones who understand that the best funnels don't just convert once. They introduce clients to your full ecosystem—tripwires, upsells, memberships—so they stay longer and invest deeper.

If you've ever felt like you're one launch away from burnout, or if you've wondered why adding more offers seems to overwhelm people instead of excite them, this episode is for you.

IN THIS EPISODE, YOU'LL DISCOVER:

The "flywheel" framework that replaced Destini's old funnel model (and why single funnels stop converting after a while)
Why the founders who win aren't rebuilding their funnels every 6 months—and what they're doing differently
How tripwires work when you think bigger than $7-$27 offers
The email sequence that retargets people who didn't buy at checkout (and why timing matters more than you think)
What "stacking" multiple upsells actually looks like in a real funnel (with numbers from her B2B and B2C brands)
Why order bumps and strategic upsells feel less "salesy" when you frame them the right way
How to diagnose which stage of your business needs optimization first (so you're not guessing)

ABOUT OUR GUEST, DESTINI COPP

Destini Copp is the founder of Hobby Scool and Creators MBA—two education brands that serve completely different audiences but use the same core growth system. She works with established experts, course creators, and membership owners who want to stop feeling overwhelmed by marketing and start building systems that generate consistent, predictable revenue without constant input.

Her signature framework—the Creator's Growth Flywheel—breaks down how to build businesses in five integrated stages: Attract → Engage → Nurture → Retain → Advocate.

Get Destini's Creator's Growth Flywheel Diagnostic (use this to figure out which stage of your business needs attention first)

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Your Book As A Long-Term Marketing Strategy with Holly Ostrout

Tue, 31 Mar 2026 02:00:00 -0700

Most entrepreneurs think about their business book the wrong way. They count royalties, obsess over Amazon rankings, and then watch the book disappear from their marketing strategy the moment the launch hype fades.

When you're a business owner or a speaker, you're not writing a book to sell books. You're writing a book to build a long-term marketing asset—one that generates clients, visibility, and authority for 5 to 10 YEARS (not just 5 to 10 weeks).

In this episode, I'm talking with book strategist Holly Ostrout about what it actually takes to write a book that works for your business. We dig into the misconceptions that trip up smart entrepreneurs, the frameworks that make books convert, and why the funnel after the book matters more than the book itself.

In This Episode, We Talk About:

Why 20% or less of your book revenue comes from actual book sales
The biggest misconception entrepreneurs have about books (spoiler: it's not about bestseller status)
Why most books fail to generate leads (and how the Heroine's Journey framework fixes it)
How adult learning theory shapes a book that actually creates results
The funnel strategy every business book needs on the back end
The common denominator behind the books that keep selling.

CONNECT WITH OUR GUEST:
Stop being the best-kept secret and Write the Book That Makes You THE Authority in Only 6 Weeks. This will open doors your expertise alone can’t…the speaking gigs you’ve been pitching for, media visibility you’ve been building toward, and clients who show up to calls already sold on working with you.

→ Take the QUIZ: https://www.hollyostrout.com/quiz/
→ Connect with Holly on IG: https://www.instagram.com/hollyostrout/

Instagram → https://www.instagram.com/megankachigan/

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Book Out Clients Months Ahead with Jess Freeman

Tue, 24 Mar 2026 02:00:00 -0700

She's been booked out months in advance with a full client roster for 14 years in business. And she doesn't pay for ads or manage a large team.

I recently sat down with Jess Freeman, a web designer and SEO strategist and here's what she revealed about her marketing strategy that most service providers are missing:

Organic marketing isn't about finding the one "right" channel. Instead, it's about understanding which methods actually work for your business, and then doubling down on organic marketing strategies that compound over time.

In this episode, we dive into:

✓ Where her clients actually come from (and why it's different than you'd expect)
✓ How SEO became her form of self-care marketing (you will love this!)
✓ Why being found on ChatGPT is becoming more important (and NOW is the time to capitalize on it!)
✓ What Threads is best for as a business owner
✓ The blogging rhythm that actually works without burnout
✓ Why you should NOT use AI for keyword research (and what to do instead)

Let's dig into what’s actually working.

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/organic-marketing-strategy-jess-freeman

CONNECT WITH OUR GUEST: Join us at the Ordinary Business Summit on April 1-2, 2026. Jess and I will be speaking on a roundtable discussion about creating community as a business owner.

FREE RESOURCE: Copy not converting? Increase your conversion rate in 5-minutes a day when you join my free 5-day challenge “Why Isn’t This Converting?”

Instagram → https://www.instagram.com/megankachigan/

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Conversion Copywriting Isn’t Enough Anymore (Here’s What Works)

Tue, 17 Mar 2026 05:00:00 -0400

For years, conversion copywriting has been treated as the gold standard in marketing.

If the landing page converts, the copy is working…right?

But what if conversion isn’t actually the most important metric anymore?

In this episode, I’m sharing why the copywriting is no long only about getting the sale. It also needs to speak to the right clients who stay.

Because if someone buys once and disappears, something in the marketing experience was misaligned.

Values-First Marketing shifts the focus from quick conversions to long-term relationships. And messaging that reflects your values clearly helps the right people recognize themselves in your work.

When that alignment exists, marketing becomes easier, trust builds faster, and clients stay longer.

What You Can Expect In This Episode:

Why conversion rates don’t tell the full story about your marketing
How Values-First Marketing filters the right clients before the sale
The concept of trust velocity and why it matters now (no one is talking about this!)
The difference between fear-based urgency and inherent urgency (and why it matters for your bottom line).
Why copywriting isn’t actually about convincing people.

If your clients are giving you a headache, this episode will help you rethink what your messaging so that it brings in your best-fit clients that you love to serve!

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!

https://www.megankachigan.com/conversion-copywriting-retention-strategy

FREE RESOURCE: Copy not converting? Increase your conversion rate in 5-minutes a day when you join my free 5-day challenge “Why Isn’t This Converting?”

Instagram → https://www.instagram.com/megankachigan/

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

How to Promote Your Podcast to Get More Clients with Amanda Bennett

Tue, 10 Mar 2026 02:00:00 -0700

When people ask how to promote your podcast, they’re usually asking the wrong question: How do I grow my downloads?

It’s easy to feel pressure while watching big name podcasters climbing charts, chasing downloads, and keeping up with social media trends.

…But is that actually the best way to promote your podcast?

If your podcast is part of a service-based business, those vanity metrics aren’t always the most important measure of success.

In this episode, I’m joined by podcast marketing strategist Amanda Bennett, who helps mom podcasters connect with the right listeners, partners, and clients. We talk about how relationship-based marketing, SEO, and simple systems can help your podcast become a true marketing asset…without requiring hours of your time every week.

If you’ve ever wondered how to promote your podcast in a way that actually leads to clients, partnerships, and long-term visibility, this conversation will give you a fresh perspective.

In this episode, we talk about:

Why chasing podcast downloads can distract you from the metrics that actually grow your business
What Amanda recommends doing if you only have 30 minutes a week to promote your podcast
The surprising reason relationship marketing grows podcasts faster than algorithms
How podcast SEO helps the right listeners discover your show
The difference between growing a podcast audience and building a podcast that supports your business
A simple way to turn your podcast into a funnel that leads listeners into clients.
Why “unscalable” marketing actions often create the biggest results for podcasters
Where AI can help podcasters save time (and where it can hurt your credibility)

If you want to grow your podcast while being surrounded by other moms who *get it *, get your tickets to the April 2026 Podcasting Moms Conference in Nashville!

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!

https://www.megankachigan.com/promote-your-podcast-to-get-more-clients-amanda-bennett

FREE RESOURCE: Copy not converting? Let’s change that in just 5 minutes a day.

Instagram → https://www.instagram.com/megankachigan/

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Copywriting Case Study: Website Moved Them From Stalled to Scalable

Tue, 03 Mar 2026 02:00:00 -0800

When founders say they “just need a website,” that’s almost never the real issue.

In this episode, I walk you through a real copywriting case study of a Family Birth & Education Center whose website stalled for over a year…until strategic messaging leadership moved it from incomplete to scalable in under 30 days.

We talk about:

• Why DIY copy stalls
• How to delegate without losing your voice
• The real reason founders become marketing bottlenecks
• What strategic website copywriting actually looks like
• How to build a website that reduces manual communication

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/copywriting-case-study-website-stalled-to-scalable

FREE RESOURCE: Copy not converting? Increase your conversion rate in 5-minutes a day when you join my free 5-day challenge “Why Isn’t This Converting?”

Instagram → https://www.instagram.com/megankachigan/

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

How to Email More Without Annoying Your Audience with Holly Haynes

Tue, 24 Feb 2026 02:00:00 -0800

Email marketing is one of the most talked-about growth tools in online business. And yet… So many smart founders struggle to do it consistently. If you’ve ever thought:

“If I email more, people will unsubscribe.”
“Three emails a week sounds like too much.”
“I don’t want to annoy my list.”

This episode will challenge some assumptions in the most refreshing way. We’re following up with one of our most downloaded guest episodes ever and we’re going deeper.

Last time, Holly Haynes shared how owning her brand voice doubled her revenue. In this episode, we unpack what that actually looks like now — specifically how she’s refined her email marketing strategy (with open rates at 52%), leaned further into segmentation, and committed even more intentionally to building a social media optional business.

In This Episode, We Talk About:

What’s changed (and what hasn’t) in Holly’s 3–5 email per week rhythm
How to make high-frequency emailing feel personal and still increase open rates
What she’s doubling down on (instead of expanding to more platforms)
What a “micro-partnership” actually looks like (and why it’s more powerful than chasing more opportunities)
The shift from dopamine-driven visibility to data-driven growth
Where her traffic and clients are really coming from (hint: not social media)

Resources & Links Mentioned:

Listen to Holly’s first episode: How Owning Her Brand Voice Doubled Her Revenue
Join Holly's 3-Day Anti-Social Reset
Get Holly’s free Ditch the Social Drama workshop

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/how-often-should-i-email-my-list-holly-haynes/

FREE RESOURCE: Copy not converting? Increase your conversion rate in 5-minutes a day when you join my free 5-day challenge “Why Isn’t This Converting?”

Instagram → https://www.instagram.com/megankachigan/

*Note: Some of these may contain affiliate links. If you make a purchase (not required), I may get a small commission. I only recommend people, products, and programs I truly believe in and have seen results from.

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

How Owning Her Brand Voice Doubled Revenue with Holly Haynes [Replay]

Tue, 17 Feb 2026 02:00:00 -0800

Your brand voice matters more than any algorithm.

Leaning into your own brand voice is one of the scariest things you can do…because people see and hear the real you. AND, leaning into your brand voice is one of the most powerful things you can do…because people see and hear the real you! It can be a double edged sword. That is why I cannot wait for you to hear the super smart way that Holly leaned into her authentic brand voice to create such incredible (and consistent!) results.

In this episode, she breaks down the three to four emails a week that her audience loves to read, how it strategically reinforces key themes, and keeps her top of mind (without taking all her time!). Holly is so generous with her behind-the-scenes in this episode.

She shares how really leaning into her voice across all of her media platforms doubled her revenue in one year and is the strategy she continues to use today. The best part? YOU can apply these same principles to your business. Holly keeps it simple and doable.

In This Episode, We Cover:

The social media optional strategy that continues to fuel Holly’s revenue growth
How consistent messaging builds trust (and makes selling easier)
The 3-email-per-week structure that nurtures without feeling overwhelming (or annoying)
The mindset shift that makes email marketing feel energizing (and why it's better than the immediate gratification of the social media dopamine hit)
Simple email formulas that creates consistency and trust.

This Episode Is For You If:

You feel pressure to constantly post on social media
You’re showing up consistently but not seeing conversions
You ghost your email list until launch time
You want a repeatable system that fits your life
You crave visibility without burnout

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/how-owning-brand-voice-doubled-revenue-holly-haynes

Resources & Links Mentioned:

Related episodes:

The Smart Way to Build Trust Through Email Marketing
https://www.megankachigan.com/smart-way-build-trust-email-marketing
How to Use ManyChat to Grow Your Email List
https://www.megankachigan.com/grow-your-email-list-manychat
3 Tips To Create Content Consistently Without Burnout
https://www.megankachigan.com/create-content-consistently-without-burnout

*Note: These show notes may contain affiliate links, which means that I may make a small commission if you purchase. I only affiliate for people and programs that I genuinely believe in and have seen results from.

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

What I’d Fix First to Make Your Copywriting Convert (With Examples)

Tue, 09 Dec 2025 02:00:00 -0800

If you’ve ever wondered, “I know I’m great at what I do… so why does my copy sound off?” — you are like most of my clients. After auditing hundreds of sales pages, websites, and emails, I can tell you this with complete confidence:

The first three fixes I make to 90% of the copy I audit are simple… and they make the biggest impact on the conversion rate.

This is for the heart-centered coach, strategist, or service provider who’s head is spinning while you’re overthinking everything…

Here’s the truth most business owners don’t realize:

You could be just one adjustment away from copy that actually connects.

Sometimes, it really can be that simple.

You're not new to this. You have a solid offer. You care deeply. But your words aren't pulling their weight. Let’s fix that.

In this episode, I’m sharing the 3 fixes I look for first that make the biggest difference for your bottom line. I will unpack each of these so your message finally lands the way you intended.

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/conversion-copywriting-fixes-with-examples

LINKS MENTIONED:

Do the free 5-day challenge: Why Isn’t This Converting?
Case Study: Conversion Copywriting That Finally Made Her Offer Sell
What you can expect to get in Copy Clarity Club:
- Sales Page Example Audit
- Website Example Audit

Join Copy Clarity Club to get weekly support for ALL of your content. Feel confident knowing that what you’re creating is actually going to convert and bring real dollars to your business.

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

5 Email Marketing Tips For Daily List Growth with Tracy Beavers

Tue, 25 Nov 2025 02:00:00 -0800

Daily list growth is simpler than you think.

I’m joined by Tracy Beavers, host of the top-ranked Create Online Business Success podcast, for a refreshingly real conversation on how to grow your list automatically, without ads or endlessly creating new freebies. Tracy shares the habits and mindset shifts that create sustainable list growth for values-driven entrepreneurs…plus some fun, overlooked ways to make your list love hearing from you!

Whether your list feels tiny or neglected, this episode will remind you how powerful it can be when you treat every email address like their is a real human behind it (because there is!)

Listen to this episode to catch:

The mindset shift that makes email marketing actually work
How to get your subscribers to actually reply back to you.
The email real estate most entrepreneurs waste (and the easy way to fix it)
The content “broken record” moment that signals you’re close to converting
Tracy’s favorite no-ad strategies for daily list growth
Why your list-building isn’t working—and what to adjust before you give up
Are free lead magnets still worth it in 2026?

🎧 Listen now and then join us inside Copy Clarity Club to build the kind of messaging that grows your list every single week—without burnout.

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!

https://www.megankachigan.com/email-marketing-tips-tracy-beavers

Instagram → https://www.instagram.com/megankachigan/

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

3 Email Marketing Ideas You Can Use This Week

Tue, 18 Nov 2025 05:00:00 -0500

I’m sharing three simple, actionable email marketing ideas you can implement right away to see a greater ROI from your email marketing. No burnout, no perfectionism, no fancy funnels required!

Whether you’ve ghosted your list for a month or you’re just tired of writing emails that get ignored, this conversation will help you build momentum without overthinking it.

We talk about how to shift from email avoidance to email confidence using my 3C framework, how to write for skimmers (because most of your readers aren’t sitting down at a desk to read your newsletter), and why showing up imperfectly is still the most powerful move you can make.

💌 Want a deeper audit of your current messaging or email strategy? Join the Why Isn't This Converting? Free Challenge here.

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/email-marketing-ideas-this-week

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

The Top 3 Copywriting Trends To Watch in 2026

Tue, 11 Nov 2025 02:00:00 -0800

If you're wondering how to stay relevant and write content that actually connects in the AI era—we need to talk about what’s really working in 2026.

In this episode, I’m breaking down the top 3 copywriting trends I’m seeing that are reshaping the way heart-centered entrepreneurs market and message their offers. These predictions are grounded in what’s already shifting across my clients, peers, and my own business.

What We Cover:

The 3 shifts you need to know NOW for success in 2026 (and beyond)
Why “human vs. AI” is the wrong question—and what matters more
How to write for AI search and for real people
What support clients want (what’s working NOW)
Future-proofing your content so it still converts a year from now

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/2026-copywriting-trends

Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6

FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.

Instagram → https://www.instagram.com/megankachigan/

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

AI Copywriting That Sounds Like You with Kinsey Soderberg

Tue, 04 Nov 2025 02:00:00 -0800

If you’ve been curious about using AI tools—but hesitant because you don’t want to lose what makes your voice yours—this episode is for you.

I'm joined by Kinsey Soderberg—creator of Authentic AI and champion of the human-first approach to AI content. We dig into how to use AI tools like ChatGPT without sounding robotic, generic, or off-brand.

Whether you’re a coach, copywriter, or service provider, this convo will show you how to save time without sacrificing your voice.

Here’s what we cover:

The human-first approach to AI—and why it works
Why AI can’t replace your voice (but it can support it)
The fill-in-the-blank AI caption trick you’ll want to steal
Best practices for prompting that actually get results
How Kinsey uses AI as a pep-talk partner
Other uses for AI beyond copywriting!

Connect with our guest Kinsey on Instagram @AuthenticAIforEntrepreneurs

The best place to get started with AI for your brand is using a Brand Blueprint* so ChatGPT always remembers who you are and how to write in your voice.

Related Episode:
Case Study: The AI Copywriting System That Worked While She Vacationed

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan
Instagram → https://www.instagram.com/megankachigan/

*affiliate link

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Pinterest Marketing For More Organic Traffic with Kate Ahl

Tue, 28 Oct 2025 02:00:00 -0700

Pinterest isn’t just for recipes and travel inspo. Here’s how to use it for real business growth:

What if your blog could keep bringing in traffic for years—without needing to perform on Instagram or churn out more content?

That’s exactly what Kate Ahl, founder of Simple Pin Media, helps business owners do with Pinterest. In this conversation, we break down how to actually use Pinterest as a traffic driver (not just a digital vision board), why it works so well for content you’ve already created, and the surprisingly simple way to start leveraging it today.

If you’ve written blog posts, launched a podcast, or created freebies for your email list—this is how to make them work harder with less effort.

In this episode, we cover:

The biggest Pinterest myth most business owners still believe
A surprising example of keyword research that might change your SEO strategy
The #1 goal Kate recommends for most service providers on Pinterest
How to actually track success on the platform (without obsessing over views)
Kate’s answer to “How often should I pin?”
The difference between Pinterest keywords vs. Google SEO
A personal traffic comparison that might change how you use Instagram

Your Next Step:
If you’re already creating pillar content—make it do more. This is exactly the kind of repurposing we help you build into a sustainable marketing rhythm. Start by grabbing my free messaging audit to make sure your content is set up to convert.

Connect with our Guest:

Visit Kate at simplepinmedia.com and subscribe to her Pinterest Made Simple newsletter.

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

The Style Secret Behind Strong Brand Visibility with Ellie Steinbrink

Tue, 21 Oct 2025 02:00:00 -0700

Ever stood in your closet feeling like you have nothing to wear to your next networking event or speaking gig?

You're making big moves in your business, but your wardrobe isn't reflecting how you need to show up now.

That's why I'm chatting with Ellie Steinbrink—personal branding expert and stylist for female entrepreneurs—who blends two decades of marketing experience with a deep understanding of psychology and personal style.

We’re talking about what happens when your style no longer reflects the version of you you’re becoming. Especially for women in business stepping onto stages, leading retreats, or simply showing up more visibly in their brand.

You’ll walk away with a deeper understanding of how to embody your brand—before you even say a word.

In this episode:

What most women do wrong when preparing for a big visibility moment
The one question to ask before buying another outfit or panic shopping
How your closet might be sabotaging your confidence
Why authenticity boosts retention, trust, and even sales
Scientific research on how what you wear literally rewires your brain
How to dress like your brand… even when you’re off stage

🔗 Mentioned in the episode:
– Freebie: Style Mindset Reset
– The Visibility Shift Podcast by Ellie Steinbrink

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan
Instagram → https://www.instagram.com/megankachigan/

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Case Study: The AI Copywriting System That Worked While She Vacationed

Tue, 14 Oct 2025 02:00:00 -0700

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

How LinkedIn Marketing Put Her Personal Brand in the Top 3% with Caroline Pennington

Tue, 07 Oct 2025 02:00:00 -0700

If you’ve ever wondered if LinkedIn marketing is really worth your time as a coach, service provider, or podcaster, this episode will change your perspective.

I’m joined by Caroline Pennington, host of The Feminine Founder Podcast and a LinkedIn marketing strategist who went from zero to over 7,000 followers in her first year—organically.

We talk about what makes LinkedIn so powerful right now, why it’s different from Instagram and Facebook, and the exact steps Caroline took to grow a personal brand that attracts high-quality, high-income clients without relying on paid ads or spammy cold DMs.

What You’ll Learn in This Episode:

Why only 3% of LinkedIn users post content—and why that’s your opportunity
How Caroline grew 7,000 followers in 1 year with zero ad spend
The 3 pillars of LinkedIn marketing (it can be so simple!)
What kinds of content perform best on LinkedIn right now
The biggest mistakes to avoid
The best repurposing strategy (literally genius)

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!

https://www.megankachigan.com/linkedin-marketing-personal-brand-top-3-percent-caroline-pennington

FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan
Instagram → https://www.instagram.com/megankachigan/

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

3 Automations to Grow Your Email List (ManyChat Summit Recap)

Tue, 30 Sep 2025 05:00:00 -0400

How do you turn Instagram engagement into subscribers who actually want to hear from you?

ManyChat is more powerful than most creators are using it for. If you’re only using ManyChat’s “comment X to get Y” automation, then you’re part of the 70% who are also missing out on the kind of connection that actually helps you grow your brand and grow your email list in a meaningful way.

After attending the Instagram Summit by ManyChat in Hollywood, I walked away with two main takeaways:

ONE. Automation should be used in a way to make space for real connection.

TWO. Your email list is still your most valuable marketing asset—and you’re underutilizing the best tools to grow your email list.

So let’s talk about using ManyChat strategically—as the bridge between casual Instagram engagement and real, human relationships that actually convert. This will help you grow your email list intentionally.

What you’ll hear in this episode:

The #1 mistake creators make when using Instagram automation (and why it’s hurting your list growth).
What ManyChat’s CEO revealed about why most DMs never get answered — and how to fix it.
My three biggest takeaways from the Instagram Summit that will help you grow your email list.
Practical ways to use ManyChat flows, tags, and segmenting to nurture subscribers with more intention.

If you’ve been relying on quick automations but not seeing real conversions, this episode will show you how to build a better bridge — from Instagram follower to loyal subscriber.

👉 Ready to make your funnel feel more like you? Grab my free messaging audit. You’ll see exactly where your message is missing the mark — and how to fix it so your content connects and helps you grow your email list.

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!https://www.megankachigan.com/grow-your-email-list-manychat

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

The Smart Way to Build Trust Through Email Marketing

Tue, 23 Sep 2025 02:00:00 -0700

If you’ve been feeling like your emails sound flat, overly promotional, or just don’t get the clicks you want—it might not be your subject line or your open rates.

In this episode, I share why trust is the new marketing strategy for 2025 and how storytelling in your emails can help you connect more deeply, humanize your brand, and attract the right-fit clients.

We’ll talk about:

How everyday “boring” moments can be your most powerful stories.
Where to find stories for your emails (you already have them!)
The simple way to get higher engagement, memorability, and brand loyalty
A simple framework to write story-based emails that actually convert (super practical!)

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/smart-way-build-trust-email-marketing

Instagram → https://www.instagram.com/megankachigan/

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Sustainable Brand Visibility That Works with Michelle Thames

Tue, 16 Sep 2025 02:00:00 -0700

What if not posting daily is actually the smartest brand visibility strategy?
If social media feels like a full-time job with no return—or you’re tired of posting into the void—this episode will change your mind.

I’m joined by Michelle Thames, a visibility strategist, award-winning podcaster, and powerhouse CEO who has spent 16+ years helping women entrepreneurs build sustainable visibility and consistent income. Michelle knows firsthand that social media doesn’t have to drain you. Instead, it can be a powerful tool to connect, convert, and grow—when you approach it with clarity and authenticity.

Inside this conversation, Michelle and I dive into:

✅ What’s in and out for brand visibility in 2025
✅ How to choose visibility platforms that align with your energy (not drain it)
✅ Why brand authenticity matters more than ever in a “trust recession”
✅ How to repurpose one core piece of content into a full visibility system
✅ Practical ways to create sustainable marketing that doesn’t burn you out

Whether you’re a coach, consultant, or service provider, this episode will help you rethink how you show up online and off—and give you tools to build visibility that actually works for you.

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!

https://www.megankachigan.com/sustainable-brand-visibility-michelle-thames

Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6

FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.

WORK WITH MEGAN:

Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.
Book a Power Hour for 1:1 support from an expert marketer and copywriter? I’ll send you my starter Gdoc so you can get me everything we need to make the most of our time together.
Join Copy Clarity Club to get weekly support for ALL of your content. Feel confident knowing that what you’re creating is actually going to convert and bring real dollars to your business.

If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Instagram, I will send you a Starbucks card as a thank you!

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

The Most Underrated Platform for Authentic Marketing Right Now

Tue, 09 Sep 2025 05:00:00 -0400

In a marketing world overrun with formulas, metrics, and pressure to “stay on brand,” I’ve found a platform that feels like a breath of fresh air.

Everything else in my marketing has gotten easier since leaning into this approach!

I’ve booked aligned speaking gigs, built relationships without pitching, and turned 30-second posts into podcasts, Reels, and newsletters. And the best part? I’m not trying harder—I’m simply showing up as myself.

This isn’t about chasing vanity metrics or creating perfect posts—it’s about showing up authentically and building human-first connections. That’s why I believe this is the most underrated platform for authentic marketing right now—and I’m sharing exactly how you can use it, too.

If you’ve been feeling creatively drained, stuck in performance mode, or disconnected from your content—this one’s for you.

What you’ll hear in this episode:

Why traditional marketing strategies often leave us feeling like we’re performing, not connecting
The real ROI of authentic marketing
How to repurpose your most resonant posts into a full content strategy
Why early adopters on this platform have a rare window of opportunity right now

👉 Follow me on Threads @megankachigan for more real-time reflections and authentic marketing tips.

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!

https://www.megankachigan.com/authentic-marketing-threads-2025

Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6

FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.

Instagram → https://www.instagram.com/megankachigan/

WORK WITH MEGAN:

Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.
Book a Power Hour for 1:1 support from an expert marketer and copywriter? I’ll send you my starter Gdoc so you can get me everything we need to make the most of our time together.
Join Copy Clarity Club to get weekly support for ALL of your content. Feel confident knowing that what you’re creating is actually going to convert and bring real dollars to your business.

If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Instagram, I will send you a Starbucks card as a thank you!

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Try This PR Strategy For More Brand Visibility with Nicole Pearl

Tue, 02 Sep 2025 02:00:00 -0700

You know visibility is the next step. You’ve built the offer, you’ve got the track record… but something still holds you back and it sounds like:
"Am I big enough?"
"Why would anyone care what I have to say?"
"Who am I to be featured?"

In this episode, I’m joined by media expert Nicole Pearl to talk about what really makes visibility easier—and why the answer isn’t more polish or a bigger audience.

When you lead with your message, your mission, and the people you’re here to serve, the fear fades and the right opportunities come forward. That is the power of brand authenticity.

Whether you're navigating the thought leader identity shift or you're PR-curious, this episode is packed with perspective, practical tips, and a fresh approach to getting visible without burning out.

🎧 Tune in to learn:

3 mindset shifts to overcome the fear of being seen
How to sound confident and media-ready (even if you're nervous)
The real reason visibility can feel vulnerable—and how to stay rooted
Nicole’s take on why thoughtful PR beats shiny PR every time

✨ Want to feel clearer and more confident before you pitch or post?
Grab the Messaging Clarity Journal to get grounded in your message.

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!

https://www.megankachigan.com/pr-strategy-brand-visibility

Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6

FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.

Instagram → https://www.instagram.com/megankachigan/

WORK WITH MEGAN:

Schedule a free call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.
Book a Power Hour for 1:1 support from an expert marketer and copywriter? I’ll send you my starter Gdoc so you can get me everything we need to make the most of our time together.
Join Copy Clarity Club to get weekly support for ALL of your content. Feel confident knowing that what you’re creating is actually going to convert and bring real dollars to your business.

If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Instagram, I will send you a Starbucks card as a thank you!

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

What a Sales Page Copy Audit Reveals—And How to Fix Yours

Tue, 26 Aug 2025 02:00:00 -0700

What if the most powerful copy for your sales page is already hidden in your own words—you just haven’t seen it yet?

In this episode of the Values-First Marketing Podcast, I’m taking you behind the scenes of a real sales page copy audit for executive coach Jacqueline Hawk and her Power of the Ask Academy. Jacqueline already had strong testimonials, a proven framework, and incredible client results—but her sales page wasn’t converting the way it should.

You’ll hear exactly how we uncovered what was falling flat, tightened her messaging, and built a values-aligned hero section that finally shows off the power of her work.

What You’ll Learn in This Episode:

Where most sales pages lose conversions (and how to fix it fast)
Why mirroring your client’s own language is the easiest copy upgrade you’ll ever make
How to use voice of customer research to rewrite your headlines and hero section
The balance between highlighting core values and showing tangible results
A practical ChatGPT prompt you can use to surface your best client language

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/sales-page-copy-audit

Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6

FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.

Instagram → https://www.instagram.com/megankachigan/

WORK WITH MEGAN:

Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.
Book a Power Hour for 1:1 support from an expert marketer and copywriter? I’ll send you my starter Gdoc so you can get me everything we need to make the most of our time together.

Join Copy Clarity Club to get weekly support for ALL of your content. Feel confident knowing that what you’re creating is actually going to convert and bring real dollars to your business.

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Watch This Website Copy Audit — Then Apply It to Yours

Tue, 19 Aug 2025 02:00:00 -0700

Second-guessing your website messaging?

Today's episode is a little bit different, because instead of me just teaching or doing a solo episode, I’m taking you directly behind the scenes of a real messaging audit.

You're going to hear how we took her one page website, something she had been second guessing for months, made a few intentional tweaks, but instantly made it feel tighter, cleaner and more aligned with her values.

When your messaging is clear, you stop overthinking, and you actually feel proud to send people to your website or any piece of content that you're working on, because you know, it reflects who you are and how you serve.

Whether you're a real estate agent, coach, or creative, this real-time audit will open your eyes to:

Why your hero section might be turning people away
How to format testimonials for trust and readability
The headline check that is a must-do for every website
Make your site feel values-aligned without sacrificing strategy
Stop overthinking every word and start sounding like you

👀 Want results like this for your own website?
This kind of feedback is what you get every week inside Copy Clarity Club—my async coaching space where thoughtful entrepreneurs get strategic, encouraging, done-for-you-style copy feedback that actually works.

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/website-copy-audit-example

Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Conversion Copywriting That Finally Made Her Offer Sell

Tue, 12 Aug 2025 05:00:00 -0400

I’ve you ever caught yourself thinking: “I know this offer helps people… so why aren’t they clicking ‘Buy’?” We are digging into what to do when you have the trust, the audience, the offer—and still no sales.

If you’re a coach, service provider, or heart-centered entrepreneur with a strong mission and passion for what you do, and still wondering, "Why isn't my content converting?" or "How do I get people to actually buy?" — this case study is for you.

You’ll learn how one holistic pediatric expert went from zero sales to total clarity and confidence after a single 24-hour copy critique. And how this same conversion copywriting method can help you create emails and landing pages that actually work.

The reality is: If your copy doesn’t make them feel seen, it won’t make them say yes.

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!

https://www.megankachigan.com/conversion-copywriting-made-her-offer-sell

Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6

FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Instagram → https://www.instagram.com/megankachigan/

WORK WITH MEGAN:

Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.
Book a Power Hour for 1:1 support from an expert marketer and copywriter? I’ll send you my starter Gdoc so you can get me everything we need to make the most of our time together.
Join Copy Clarity Club to get weekly support for ALL of your content. Feel confident knowing that what you’re creating is actually going to convert and bring real dollars to your business.

If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Instagram, I will send you a Starbucks card as a thank you!

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

The Marketing Strategy That Keeps You in Your Zone of Genius

Tue, 05 Aug 2025 02:00:00 -0700

If you're a coach, service provider, or online business owner constantly asking: “Why isn’t my content converting?” — you’re in the right place. This episode shares five essential marketing shifts for those who are tired of the content hamster wheel and ready to simplify visibility while boosting real results.

These shifts are especially helpful if you’ve asked:

How do I simplify my content strategy?
What’s the best way to stay visible without burning out?
Why isn’t my audience engaging with my posts?

Your marketing should be your most aligned, powerful asset for growing your business—without burning out.

It's time to finally get results that reflect how powerful your work is.

Here’s what we get into:

— Why you need to stop being your own content creator and start leading like the visionary you are
— The shift from reactive posting to messaging that actually connects and converts
— Why copying trends is killing your voice—and what to do instead
— What most people get wrong about delegation (and how to find a true thought partner)
— The marketing system that saves you hours while increasing connection + conversion

💡 If your content isn’t converting, it’s probably not your offer—it’s your message. Let’s fix that inside the Why Isn’t This Converting? 5-day challenge.

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/marketing-strategy-zone-of-genius

FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.

CONNECT WITH MEGAN:
Website → www.megankachigan.com
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan
Instagram → https://www.instagram.com/megankachigan/

WORK WITH MEGAN:

Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.
Book a Power Hour for 1:1 support from an expert marketer and copywriter? I’ll send you my starter Gdoc so you can get me everything we need to make the most of our time together.
Join Copy Clarity Club to get weekly support for ALL of your content. Feel confident knowing that what you’re creating is actually going to convert and bring real dollars to your business.

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Email Sequence Tips That Actually Work

Tue, 29 Jul 2025 02:00:00 -0700

If your email sequences looks good on paper but isn’t bringing in buyers…

…this episode is your roadmap to what’s off—and how to fix it fast.

We’re walking through what’s changed in buyer psychology and how to make your evergreen emails convert for today’s more discerning buyer.

I’m breaking down the real reasons your sequence isn’t working (even if CTRs are solid) and bring in more sales on the regular for you—without rewriting the whole thing.

Tune in for practical ways to:

Spot outdated language that’s killing conversions
Rework emails to match 2025 buyer behavior for better results
Align content with the actual funnel stage (not just your calendar)

Plus, I’m sharing three sequences most people skip (that could quietly boost your revenue), and what’s really keeping your emails from converting—because it’s not always the copy.

If you’re ready to refresh your email sequences, listen now and grab your spot in the Why Isn’t It Converting? Free 5-Day Challenge.

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!

https://www.megankachigan.com/effective-email-sequences/

Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6

FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.

Instagram → https://www.instagram.com/megankachigan/

WORK WITH MEGAN:

Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.
Book a Power Hour for 1:1 support from an expert marketer and copywriter? I’ll send you my starter Gdoc so you can get me everything we need to make the most of our time together.
Join Copy Clarity Club to get weekly support for ALL of your content. Feel confident knowing that what you’re creating is actually going to convert and bring real dollars to your business.

If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Instagram, I will send you a Starbucks card as a thank you!

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

3 Shifts for Profitable Podcast Marketing with Beth Nydick

Tue, 22 Jul 2025 02:00:00 -0700

Most of us know the feeling: you land a podcast interview, have a great conversation, and then… nothing. No leads. No ROI. Just a feel-good moment that disappears.

Beth Nydick is here to flip that script.

In this episode, she shares how to turn podcast guesting into a real marketing strategy—one that aligns with your offers, connects with your audience, and can generate serious revenue (we’re talking $10K+ per appearance). We’re talking storytelling, systems, and strategy—not just “being everywhere.”

🎧 Whether you’ve guested on a dozen shows or you’re just starting out, this is a must-listen.

In this episode, you’ll hear:
– The visibility myth (and why it’s failing most entrepreneurs)
– Beth’s M.I.C.S. framework for guesting with purpose
– How to craft stories that stick (without sounding rehearsed)
– What most people miss in their follow-up—and how to fix it
– Why your voice is an untapped business asset

✨ Ready to turn visibility into revenue?
Download my free Podcast Guesting Audit to see what’s working, what’s missing, and how to make every interview count.

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/profitable-podcast-marketing-beth-nydick

FREE RESOURCE:

Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

Download the Services Guide
Book a Power Hour (and get my Starter Gdoc too!)
Join Copy Clarity Club

If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Values-First Marketing” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

The Real Reason Your Conversion Copywriting Isn’t Working

Wed, 16 Jul 2025 06:00:00 -0400

If your conversion copy isn’t landing, it might not be the words. In this episode, I share what most strategies miss—and why I made the shift from copywriter to Fractional Marketing Partner (and why I still offer copywriting services). You’ll hear what’s really behind stalled funnels, misaligned messaging, and content that just isn’t converting. Plus, what it takes to build marketing that finally works.

You’ll hear:

What’s usually missing when good copy doesn’t convert
The problem with being handed a “plan” with no implementation support
Is fractional marketing worth it? We’re talking ROI, strategy, and sustainability
What this shift means for you if you’re tired of duct-taping your marketing together

If you’re looking for aligned strategy, done-for-you support, and conversion copy that’s actually part of a bigger plan...

👉 Learn more about Fractional Marketing support here
👉 Or join Copy Clarity Club to book more clients without the mental spiral of overthinking your copywriting and marketing.

Let’s stop trying to write our way out of a strategy problem—and start building a system that actually works.

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!

https://www.megankachigan.com/fractional-marketing-shift

Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6

FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.

Instagram → https://www.instagram.com/megankachigan/

WORK WITH MEGAN:

Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.
Book a Power Hour for 1:1 support from an expert marketer and copywriter? I’ll send you my starter Gdoc so you can get me everything we need to make the most of our time together.
Join Copy Clarity Club to get weekly support for ALL of your content. Feel confident knowing that what you’re creating is actually going to convert and bring real dollars to your business.

If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Instagram, I will send you a Starbucks card as a thank you!

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

The Marketing Strategy That Leaves Room for Rest and Revenue

Tue, 15 Apr 2025 05:00:00 -0400

What if the most profitable part of your marketing wasn’t another platform, funnel, or content sprint? Your marketing strategy should be built around your business and your capacity—one that leaves room for rest, creativity, and margin.

Because going non-stop is a sign your strategy needs reworking.

I’m sharing the exact rhythm I use (and recommend to my multi-6 and 7-figure clients) that keeps them visible, trusted, and fully booked—without posting every day or feeling glued to their phone.

If your marketing feels scattered and exhausting, this episode is for you—especially if you're a thought leader who wants to focus on deep work, client delivery, or your next big idea.

[0:00–1:30] Why Rest Is the Most Profitable Part of Marketing
[1:30–3:00] How Burnout Signals a Flawed Marketing Strategy
[3:00–4:30] Why Rhythm Outperforms Hustle for Visibility
[4:30–6:00] The Power of Values-First Marketing
[6:00–7:30] How Rest Sparks Creative and Authentic Messaging
[7:30–9:00] The Trap of Constant Visibility and Online Pressure
[9:00–10:30] Signs You Need a Marketing Rhythm (and Why It Matters)
[10:30–12:00] Strategic Visibility
[12:00–13:30] A Simple Framework to Build Your Own Marketing Rhythm

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/marketing-strategy-rest-and-revenue

Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6

FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.

Instagram → https://www.instagram.com/megankachigan/

WORK WITH MEGAN:

Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.
Book a Power Hour for 1:1 support from an expert marketer and copywriter? I’ll send you my starter Gdoc so you can get me everything we need to make the most of our time together.
Join Copy Critique Club to get weekly support for ALL of your content. Feel confident knowing that what you’re creating is actually going to convert and bring real dollars to your business.

If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Instagram, I will send you a Starbucks card as a thank you!

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

3 Secrets to Grow Your Brand Community with Kristina Bartold

Tue, 08 Apr 2025 02:00:00 -0700

You need friends who believe in your work. Because scaling doesn’t start with systems. It starts with conversations. Ones that build genuine, authentic community.

You’ve likely heard things like, “Just show up consistently” or “Engage with your audience!” But if that advice hasn’t helped you build a thriving brand community that of fans that love you and your work…this episode is for you.

The truth is: It’s not about paid ads or complicated launches. And you don’t need a massive following or a huge team to build a powerful, profitable, heart-centered brand community.

If your audience isn’t buying, they may not feel like a community—yet.

In this conversation with Kristina Bartold—co-founder of the Social Snippet and someone who truly walks the walk (I mean, have you seen her High Vibe Women events?!)—we break down exactly how brand community has helped her grow (and scale quickly) across two brands, online and offline.

[1:12–3:02] How Community Helped Scale Her Business—Not Funnels
[3:02–5:45] How She Got Good Clients So Quickly
[7:20–10:05] Where To Start Building Your Community
[10:05–14:00] The Best Way to Collaborate and Grow Together
[27:00–32:00] Podcasting as a Community Builder
[32:00–35:30] The One Thing You Can Do Today

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/3-secrets-to-grow-your-brand-community-kristina-bartold

Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6

FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.

Instagram → https://www.instagram.com/megankachigan/

WORK WITH MEGAN:

Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.
Book a Power Hour for 1:1 support from an expert marketer and copywriter? I’ll send you my starter Gdoc so you can get me everything we need to make the most of our time together.
Join Copy Critique Club to get weekly support for ALL of your content. Feel confident knowing that what you’re creating is actually going to convert and bring real dollars to your business.

If you enjoy this content, please take 15 seconds to rate and review the show. Thank you!

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Build Fierce Brand Loyalty with Values-First Marketing

Tue, 01 Apr 2025 02:00:00 -0700

If “Buy now!” makes you cringe…Here’s how smart, successful entrepreneurs are ditching the hype and winning with integrity.

Let’s be honest: most of us didn’t start our business to become a full-time marketer or salesperson. We started to help people. To create freedom. To make an impact. And yes, to make money—but in a way that feels aligned.

And yet, here we are. Tired of marketing formulas that don’t feel like us. Side-eyeing another bro-style launch with countdown timers and FOMO-laced subject lines. Wondering if there's a better way to market. How can we do it both effectively AND with integrity?

There is a way. It’s called Values-First Marketing. And this episode is your intro to how and why it works (with examples!).

[0:25-3:26] What is Values-First Marketing?
[3:26-11:27] Why Values First Marketing Works
[11:27-20:40] Real-World Brand Examples
[20:40-30:01] Patagonia Case Study and Deep Dive
[30:01-33:09] 3-Step Process to Grow Your Brand into a Movement that people naturally want to be a part of.

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/build-fierce-brand-loyalty-with-values-first-marketing

Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6

FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.

CONNECT WITH MEGAN:
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan
Instagram → https://www.instagram.com/megankachigan/

WORK WITH MEGAN:

Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.
Book a Power Hour for 1:1 support from an expert marketer and copywriter? I’ll send you my starter Gdoc so you can get me everything we need to make the most of our time together.
Join Copy Critique Club to get weekly support for ALL of your content. Feel confident knowing that what you’re creating is actually going to convert and bring real dollars to your business.

If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Instagram, I will send you a Starbucks card as a thank you!

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

The Fastest Path To A 7-Figure Business with Megan Huber

Tue, 25 Mar 2025 02:00:00 -0700

Building a 7-figure business isn’t about doing more—it’s about doing the right things in the right order. Most entrepreneurs hit a wall because they’re solving the wrong problem. They’re hustling hard, launching new offers, tweaking their messaging, and chasing “what’s working” for someone else instead of doubling down on what actually moves the needle for them.

Our guest today is Megan Huber, who has worked with everyone from brand-new coaches to companies generating $45 million a year. And the patterns? They’re the same. The challenges don’t go away as you scale—they just get bigger and more expensive. The good news is that you can get ahead of them now so you don’t build a business that’s chaotic behind the scenes.

In this conversation, you’ll walk away with clarity on what’s holding you back, what to execute next, and the biggest mistake that stops entrepreneurs from reaching seven figures. It’s time to simplify and scale.

0:05:15 - Phase 1: What to focus on to reach $10K in months
0:08:55 - Phase 2: Getting past 100k
0:12:45 - Phase 3: how to hit $350K–$1M.
0:16:30 - Phase 4: Scaling beyond $1M
0:19:50 - Common mistakes business owners make
0:22:20 - 3 keys to scale to seven figures
0:30:40 - The co-creation mindset needed for successful team management and leadership.

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/fastest-path-to-7-figure-business-megan-huber/

Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6

FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.

WORK WITH MEGAN:

Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.
Book a Power Hour for 1:1 support from an expert marketer and copywriter? I’ll send you my starter Gdoc so you can get me everything we need to make the most of our time together.
Join Copy Critique Club to get weekly support for ALL of your content. Feel confident knowing that what you’re creating is actually going to convert and bring real dollars to your business.

If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Facebook or LinkedIn, I will send you a Starbucks card as a thank you!

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

The 10-Minute Marketing Audit Every CEO Should Do Before Q2

Tue, 18 Mar 2025 05:00:00 -0400

This quarter is wrapping up. You’ve been juggling client work, big-picture strategy, and way too many last-minute marketing tweaks. You know marketing is crucial for growth, duh, but let’s be honest—when was the last time you actually took a step back and assessed what’s working?

Not what feels busy. Not what looks good on social. But what’s actually bringing in revenue without requiring you to be ‘on’ all the time?

If your marketing has been more reactive than strategic (no shame! We’ve all been there), this quick 10-minute marketing audit will help you recalibrate before the next quarter. No fluff. No complicated reports. Just five simple questions that will instantly reveal where your marketing is supporting your growth—and where it’s holding you back.

Make sure you listen all the way to the end, because you don’t want to miss #5. It’s the #1 reason businesses plateau. When you tweak this, you’ll start attracting clients who already value your work and see you as the obvious choice.

0:04:45 - Tired of relying on social media? Let’s talk about the power of podcasting, email, and SEO to build a marketing strategy that lasts.
0:06:30 - What if one simple shift could double your revenue? A deep dive into how targeted copy and niche marketing made it happen.
0:08:55 - Are you tracking the right numbers? Discover how analytics can reveal exactly where your best clients are coming from.
0:11:20 - Content creation doesn’t have to be overwhelming. Here’s how a structured strategy makes it easier—and more effective.
0:13:40 - Wish you could spend less time on social media? Learn how automation tools can help you focus on what really moves the needle.
0:16:05 - Social media vs. email marketing—who wins? A fresh perspective on why email might be your best long-term strategy.
0:18:30 - How often should you email your audience? A smart approach to finding the right balance—without overwhelming them.
0:20:45 - Struggling with consistent messaging? The secret to building a solid content foundation (and making it way easier).

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/10-minute-marketing-audit-before-Q2

Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6

FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.

WORK WITH MEGAN:

Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.
Book a Power Hour for 1:1 support from an expert marketer and copywriter? I’ll send you my starter Gdoc so you can get me everything we need to make the most of our time together.

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

How Owning Her Brand Voice Doubled Revenue with Holly Haynes

Tue, 11 Mar 2025 02:00:00 -0700

Your brand voice matters more than any algorithm.

0:04:45 - Emphasis on non-social media-centric business strategies using podcasting, email, and SEO.
0:06:30 - The role of effective copywriting and niche marketing in doubling her revenue in 2023.
0:08:55 - The importance of using analytics to understand client sources and tailor marketing efforts.
0:11:20 - Benefits of a structured content strategy that simplifies creation and ensures consistent messaging.
0:13:40 - Use of automation tools to manage social media efficiently, focusing on more substantive business tasks.
0:16:05 - Comparison of immediate social media gratification versus long-term engagement through email.
0:18:30 - Tips for managing email communication frequency, starting small, and scaling gradually.
0:20:45 - Importance of creating a solid content foundation and using templates for consistent communications.

➡️SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/how-owning-brand-voice-doubled-revenue-holly-haynes

Want more? Do Holly’s virtual workshop: Ditch The Social Drama.

Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Why You’re Doing Too Much Marketing (and What to Do Instead)

Tue, 04 Mar 2025 02:00:00 -0800

There are five signs you can market smarter, not harder—and they’re more freeing than you might expect. 🙌

If you’ve been showing up everywhere—posting, launching, creating, engaging—but still not seeing the results you want, this episode is for you.

We’ve all heard the advice: Post more. Show up more. Sell every day.

But here’s the truth—more marketing doesn’t always mean more clients, more revenue, or more impact. 🙅‍♀️

With the right strategy, you can spend one hour per month on your marketing, while achieving so much more.

If you’re ready to:
✅ Create content with intention and always know what’s next
✅ Focus on the platforms that actually move the needle
✅ Market in a way that feels energizing instead of draining
✅ See bigger results with less effort

Then it’s time to shift from doing more to doing better.

In this episode, I’m walking you through the five signs that your marketing needs a reset—and the simple shifts that will help you attract the right clients without the constant hustle.

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/doing-less-marketing-more-results

Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6

FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.

WORK WITH MEGAN:

Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.
Book a Power Hour for 1:1 support from an expert marketer and copywriter? I’ll send you my starter Gdoc so you can get me everything we need to make the most of our time together.
Join Copy Critique Club to get weekly support for ALL of your content. Feel confident knowing that what you’re creating is actually going to convert and bring real dollars to your business.

If you enjoy this content, please take 15 seconds to rate and review the

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Get More Clients Through Relationship Selling With Nikki Rausch

Tue, 25 Feb 2025 02:00:00 -0800

Sales don’t have to feel pushy or uncomfortable. What if selling felt more like a natural conversation—one where both you and your potential client felt at ease? Our guest Nikki Rausch is sharing her Selling Staircase framework today so that you can get more clients through relationship selling. And let me tell you: I have personally implemented some of the tips she shared in this episode. It’s a good one!

No forcing a sale, and no bro tactics needed. Instead, you guide a prospect through a conversation that builds trust, fosters connection, and naturally leads to a yes. Today we’re talking about how to pre-frame your discovery calls, ask the right questions, and recognize buying signals.

0:02:07 - Impact of good or bad copywriting on the sales process
0:03:26 - Make your discovery calls more effective with pre-framing (and how to do that)
0:07:05 - Balancing power in sales conversations
0:08:49 - Key questions to ask prospective clients to identify ideal clients and plant seeds about expertise
0:12:26 - Recognizing and acting on buying signals
0:16:11 - Handling pricing inquiries effectively
0:19:37 - Should you list your pricing on your website?

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/get-more-clients-relationship-selling-nikki-rausch

Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6

FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.

WORK WITH MEGAN:

Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.
Book a Power Hour for 1:1 support from an expert marketer and copywriter? I’ll send you my starter Gdoc so you can get me everything we need to make the most of our time together.
Join Copy Critique Club to get weekly support for ALL of your content. Feel confident knowing that what you’re creating is actually going to convert and bring real dollars to your business.

If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Facebook or LinkedIn, I will send you a Starbucks card as a thank you!

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Step Back From Marketing Without Losing Brand Voice or Audience Trust

Tue, 18 Feb 2025 05:00:00 -0500

Feeling like half of entrepreneurship is really just writing sales copy? You’re feeling the need to create content all the time. It’s a lot—and that is not what you signed up for.

As much as you want to step back from marketing—and you know you need to—but every time you try, something feels off. The copy doesn’t sound like you, the messaging isn’t quite right, and suddenly, you’re back in the weeds fixing everything yourself. This is all too common.

Successful entrepreneurs hesitate to delegate marketing because they fear losing the success you’ve had so far because that’s been built on your authentic brand voice and your connection to your audience. You’ve spent years crafting a message that feels personal. Letting go feels risky. Why would you put that in jeopardy? I get it.

What if you could remove yourself from the daily execution of your marketing without losing alignment, conversions, or your authentic brand voice?

That’s exactly what I help my clients do. And in this episode, I’ll show you how to protect your brand voice while scaling your marketing.

0:03:17 Solution to maintain brand voice when outsourcing
0:06:12 What to do when you’ve been burned by a marketer or service provider in the past
0:09:45 How a marketing partner can become an extension of your brand
0:12:39 A marketing partner can lead the strategy, execution, and optimization so you don't have to
0:14:01 Benefits of having the right marketing partner

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/step-back-marketing-brand-voice-audience-trust

Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6

FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.

WORK WITH MEGAN:

Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.
Book a Power Hour for 1:1 support from an expert marketer and copywriter? I’ll send you my starter Gdoc so you can get me everything we need to make the most of our time together.
Join Copy Critique Club to get weekly support for ALL of your content. Feel confident knowing that what you’re creating is actually going to convert and bring real dollars to your business.

If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Facebook or LinkedIn, I will send you a Starbucks card as a thank you!

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Reinventing Yourself in Business with Tracy Matthews

Tue, 11 Feb 2025 02:00:00 -0800

Reinventing yourself is one of the most exciting and transformative things you can do. It’s about stepping into the next version of yourself, fueled by clarity, courage, and a vision bigger than anything you’ve imagined before.

We’ve all felt that pull—the one that nudges us toward something greater, yet keeps us tethered to the safety of what we know. Maybe you feel the call to evolve but aren’t sure where to start or if it’s worth it. You don’t want to risk losing all the success you’ve had thus far. Reinvention is a process we all inevitably face, especially when we’re striving to grow, create impact, or pursue our purpose.

That’s why today we have Tracy Matthews on the show. She has reinvented herself several times and built several multiple 7+ figure businesses. She believes creativity is the biggest gift for navigating challenges, living a more fulfilled life, and having fun while creating wealth. Notable media placements include The Today Show, Entrepreneur, InStyle Magazine, and Elle.

In this episode, Tracy shares encouraging stories and practical wisdom about reinventing yourself in life and business—even after 40 and 50 years old. You’ll want to listen to the end for the one question that brings clarity to the dream that fuels your next chapter and what that could look like. Whether you’re scaling back to pivot or dreaming bigger than ever before, know this: you’re capable of creating a life and legacy you love. Listen in on our conversation about what it looks like to start reinventing yourself today.

0:01:10 - What reinventing yourself means and why it’s a natural process.
0:03:45 - How to recognize when it’s time for reinvention in business.
0:06:10 - Overcoming fear and resistance to change.
0:08:25 - The emotional challenges of letting go of an old identity.
0:10:40 - Bringing your audience along during a business pivot.
0:13:00 - Real-life stories of reinvention and business transformation.
0:15:45 - The role of creativity in navigating change.
0:17:30 - Building a business that aligns with your evolving vision.
0:20:15 - The importance of clarity in reinventing yourself.
0:24:00 - How long does reinvention take? The timeline and mindset shifts.

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/reinventing-yourself-in-business-tracy-matthews

FREE RESOURCE:

Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.

WORK WITH ME:

Download the Services Guide
Book a Power Hour (and get my Starter Gdoc too!)

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

3 Fast Fixes for Underperforming Landing Pages (With Examples!)

Tue, 04 Feb 2025 05:00:00 -0500

Your landing page is live. You poured hours into crafting it, finding just the right words, and adding those beautiful visuals. But here you are, refreshing your analytics dashboard, and… crickets. Sound familiar?

If your landing page isn’t converting, you’re not alone. It’s frustrating, but here’s the good news: sometimes, small tweaks can make a massive difference. You don’t need to start from scratch or hire an entire marketing team to fix the problem. Instead, I’m sharing three fast fixes that can turn your underperforming landing page into a high-converting asset so much more easily.

I’ve included quick action steps for these 3 fixes I am going to tell you about. That way, you’ll know exactly what to tweak to maximize conversions—without having to overhaul ALL of your copy. Trust me, these small things can make a HUGE difference. I see it all the time in my DFY work with multi-6 and 7-figure clients as well as with my Copy Critique Club members.

0:01:00 – Why you don’t have to overhaul all of your copy
0:01:30 – Three fast fixes to try before hiring help.
0:02:30 – Fix #1
0:09:30 – Action Step #1
0:10:30 – Fix #2: Buyers need to trust you before they purchase.
0:16:15 – Action Step #2: where to place social proof
0:17:00 – Fix #3: Optimize for scannability. People don’t read every word; they skim.
0:21:00 – Action Step #3: Review your page on mobile to ensure readability.
0:22:00 – Why these fixes work
0:24:15 – Even the best ads can’t save a poorly optimized landing page.

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!

https://www.megankachigan.com/3-fast-fixes-for-underperforming-landing-pages-with-examples

FREE RESOURCE:

Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

Download the Services Guide
Book a Power Hour (and get my Starter Gdoc too!)
Join Copy Critique Club

If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Low-Content Books as Smart Marketing Tools with Rachel Harrison-Sund

Tue, 28 Jan 2025 02:00:00 -0800

Low-content books are one of the most versatile marketing tools you might not be using yet. Whether it’s a branded daily planner, a guided journal, or a workbook based on your expertise, these interactive books create meaningful connections with your audience while reinforcing the unique value of your brand.

The beauty of low-content books lies in their simplicity. You don’t need to write a novel or manage inventory. Print-on-demand platforms like Amazon KDP make publishing these books seamless, freeing you from the headaches of traditional publishing. You can design something practical and engaging, tailored to your audience’s needs, and start selling or gifting it in no time.

Entrepreneurs are using low-content books in creative ways. They hand them out at events, sell them to email lists, or use them as client gifts. These books become more than a product—they’re a memorable way to stay top-of-mind with your audience.

If you’ve ever dreamed of publishing something uniquely yours, this episode with Rachel Harrison-Sund will walk you through how to turn your ideas into valuable marketing tools that work as hard as you do.

0:01:10 - How Rachel helps people monetize their expertise through low-content books.
0:03:45 - Transitioning from fiction publishing to low-content books as a side hustle.
0:06:10 - Benefits of print-on-demand platforms like Amazon KDP, Lulu, and Blurb.
0:08:25 - Use cases for branded planners, journals, and other low-content books.
0:10:40 - Simplifying the process for entrepreneurs with existing intellectual property.
0:13:00 - Low-content books as high-value marketing gifts for networking events.
0:15:45 - Market demand and repeat sales potential for consumable books.
0:17:30 - Improved quality options in print-on-demand services for professional branding.
0:20:15 - Simplifying email funnels with shorter, more focused messages.
0:24:00 - Importance of making every sentence in marketing emails count.

➡️ Grab all the links and resources mentioned in this episode on the blog here!

https://www.megankachigan.com/low-content-books-smart-marketing-tools-rachel-harrison-sund

FREE RESOURCE:

Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

Download the Services Guide
Book a Power Hour (and get my Starter Gdoc too!)
Join Copy Critique Club

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

3 Tips To Create Content Consistently Without Burnout

Tue, 21 Jan 2025 05:00:00 -0500

The pressure to show up consistently online can feel overwhelming as business owners, thought leaders, and entrepreneurs. And that never-ending hamster wheel of content creation? We’re over it. Because here’s the thing: trying to create content at a relentless pace without a clear plan is a surefire way to burn out.

The good news is that there is a way that lets you stay consistent, protect your energy, and create content that genuinely connects with your audience. That is a big sigh of relief.

This episode is for those of you who want to market sustainably, without sacrificing your well-being. The 3 tips I’m sharing today will help you create content consistently and efficiently. And the process is actually enjoyable too! By the end, you’ll have a roadmap to create content that doesn’t just check a box but actually drives results. Let’s dive in!

0:01:10 - A shift to more sustainable marketing.
0:02:10 - Repetition in content helps with omnipresence, but quality should take precedence.
0:04:00 - Prioritize content that offers real value, is actionable, and builds trust and authority.
0:06:20 - Creating evergreen content that remains relevant over time.
0:08:05 - Common content creation struggles and how to avoid burnout.
0:10:20 - Three tips for sustainable content creation
0:12:45 - How to understand your audience deeply
0:20:00 - Build a solid foundation with strategic messaging to make content creation easier and more aligned.
0:21:30 - Clarify core message and brand values for consistency across all content.
0:25:20 - How to maintain consistency across platforms and content types.
0:27:00 - Introduction to using a copywriting system to streamline content creation and avoid burnout.
0:30:10 - Examples of systematizing and what it could look like for you
0:35:30 - Save mental space and time in the content creation process

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!

https://www.megankachigan.com/create-content-consistently-without-burnout

FREE RESOURCE:

Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

Download the Services Guide
Book a Power Hour (and get my Starter Gdoc too!)
Join Copy Critique Club

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

The One Product Launch KPI You Need With Sherry Ward

Tue, 14 Jan 2025 05:00:00 -0500

It’s time to rethink how you approach your product launch. There is ONE product launch KPI you truly need to succeed. It’s not about perfect systems or polished strategies. Instead, it’s about creating a solid foundation with deep, holistic preparation that sets you up for lasting success.

Sherry Ward joins us to share how launching with impact requires more than just a checklist. It’s about going inward, healing, and connecting with your audience on a meaningful level. We’ll explore how letting go of control and embracing imperfection can help you launch high, without burnout.

Plus, Sherry reveals how storytelling is the secret ingredient to building trust and authenticity, especially in a world where AI often dominates. You’ll learn how to connect with your audience in a way that’s real and relatable.

The key to a successful launch isn’t just about hitting numbers. It’s about building relationships that matter. So, let’s dig into what it takes to go deep, build trust, and nail your product launch KPI.

0:02:10 - Sherry Ward discusses her journey and her expertise in launching authors and projects
0:05:00 - The importance of a holistic approach to launching, blending heart with systems
0:07:20 - Going deep to launch high: The value of inner work and healing in successful launches
0:11:00 - How storytelling in copywriting can help make genuine human connections
0:16:10 - Sherry explains the deeper purpose behind launching people, not just products or services
0:19:40 - The ongoing journey of learning and growth, avoiding the trap of perfectionism
0:23:10 - Surrendering control and the value of letting go to embrace the unknown
0:27:00 - Tips for letting go of control: Practical steps for high achievers to try
0:30:30 - Sherry's upcoming event, Christian Creators 360, and how to connect with her and her book

Connect with Sherry at www.squaretreepublishing.com
Check out www.ChristianCreators360.com

FREE RESOURCE:

Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

Download the Services Guide
Book a Power Hour (and get my Starter Gdoc too!)
Join Copy Critique Club

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

The 4 Copywriting Trends To Stay Ahead in 2025

Tue, 07 Jan 2025 02:00:00 -0800

I’m giving you the inside scoop on what’s working with writing high-converting copy this year. If 2024 taught us anything, it’s that the world of online business is shifting fast—and it’s not slowing down anytime soon. From tighter wallets to shorter attention spans, the game has changed, and so have buyer expectations. But here’s the good news: with big changes come big opportunities.

Understanding the copywriting trends shaping 2025 is essential to staying ahead. These trends aren’t about chasing shiny objects or reinventing the wheel—they’re about cutting through the noise, getting back to what works, and showing up in a way that resonates with today’s more discerning, sophisticated buyers.

We’ve seen it all in recent years—pandemic booms, the rise of AI, and a market more crowded than ever. But the timeless rules of copy haven’t changed. In fact, they’re more important than ever. The key to success in 2025? Simplicity, strategy, and a relentless focus on connection.

In this episode, I’m giving you the inside scoop on the 4 most important copywriting trends for 2025. These insights will help you cut through the overwhelm, connect with your audience, and convert like never before. Let’s dive in!

0:02:40 - Timeless copywriting principles remain the foundation of effective marketing, despite industry changes.
0:04:10 - Trend #1 AI Copywriting
0:13:25 - Trend #2 ROI-Focused Hiring - and what to look for
0:19:55 - Trend #3 How you can replace hard sell tactics with value-based, empathetic, and transparent messaging
0:27:10 - Trend #4 Omnipresence Through Ecosystem Thinking for a cohesive strategy
0:30:40 - Avoiding the Referral Roller Coaster

➡️ Grab all the links and resources mentioned in this episode on the blog here!

https://www.megankachigan.com/2025-copywriting-trends

FREE RESOURCE: Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

Download the Services Guide
Book a Power Hour (and get my Starter Gdoc too!)
Join Copy Critique Club

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Natural Energy Boosts For Better Focus with Allison Jordan

Tue, 31 Dec 2024 02:00:00 -0800

Whether you want more energy, better focus, or fewer mid-afternoon crashes, I know I’m not the only one thinking about how to improve my health and wellness, along with all of my other goals. No more running your business through the fatigue and physical ailments that steal our vitality - and honestly, take up a lot of our mental capacity worrying about it too. That was my reality for 2 years…until I met Allison Jordan.

Allison is a certified Functional Diagnostic Nutrition Practitioner, founder of Better Belly Therapies, and host of a top 1% global podcast - the Better Belly Podcast. Over the last 6 years, she's helped 600+ clients across the globe find and address the root causes of their whole body health issues when nothing else has worked. Her Better Belly Blueprint reduces symptoms like bloating, brain fog, fatigue, hormone imbalance, and so much more by 80% in 3-6 months on average. From gut health to mental clarity, you can heal naturally and finally feel your best again. This was my #1 resolution for 2024, and I achieved it through Allison’s Better Belly Blueprint program.

Stop normalizing feeling "off." Tune into this episode to explore what’s happening beneath the surface and the simplest way to boost your energy levels and productivity. It is time to get healthier and more energized, so that you can run your business with more ease like the visionary leader you are.

0:07:45 - Struggling with fatigue? Learn how gut health can boost focus and energy.
0:10:15 - Common gut health issues: Brain fog, fatigue, hormone imbalance.
0:13:30 - How gut health impacts energy and focus.
0:17:00 - Don’t normalize feeling "off"—take action for better health.
0:23:30 - Gut health affects mood, energy, and mental clarity.
0:27:00 - Gut health is key for entrepreneurs’ productivity.
0:31:00 - Take action: Start improving your gut health for better performance.

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/natural-energy-boosts-better-focus-allison-jordan

FREE RESOURCES:
Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.

CONNECT WITH MEGAN:
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan
Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

Download the Services Guide
Book a Power Hour (and get my Starter Gdoc too!)
Join Copy Critique Club

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

How To Relax Without Reducing Rest To Productivity

Tue, 24 Dec 2024 02:00:00 -0800

How Do You Give Yourself Time To Rest Without Losing Productivity or Falling Behind?

Now I know what you’re thinking… "I took time off, now I’m behind." How do you take a day away, and not feel behind? The math doesn’t math.

Let’s flip that. Taking time off doesn’t set you back—it sets you up. If you keep doing more, you are going to keep being busy. You feel like you cannot rest, but at the same time, you cannot afford not to.

There’s a misconception that rest means you stop and do nothing. That’s not it. Rest means actively filling up your tank. What nourishes you? For me, it’s standing barefoot in the sunshine, breathing fresh air, and listening to my kids laugh. These moments are FREE and available NOW. It's not when you get to a certain level of success in your business. It's also for while you are on your way there.

Resting does not put you behind, it better positions you to do what you’ve been called to do. And now you can do it from a place of poise and restoration. You’re no longer running on empty in any or all of the areas of your life.

0:01:47 - The deeper benefits of rest
0:06:26 - Rest as a strategic advantage
0:09:02 - Maintaining work-life balance with a day of rest
0:14:26 - Defining your day of rest
0:19:26 - Overcoming guilt and fear of rest
0:22:26 - How to take rest without falling behind
0:25:26 - 3 small steps to rest without guilt today

➡️ Grab all the links and resources mentioned in this episode on the blog here!

https://www.megankachigan.com/how-to-relax-without-reducing-rest-to-productivity

FREE RESOURCE:
Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

Download the Services Guide
Book a Power Hour (and get my Starter Gdoc too!)
Join Copy Critique Club

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

The Copywriting Mindset to Crush Self-Doubt with Brian McCarthy

Tue, 17 Dec 2024 02:00:00 -0800

What if your copywriting felt fun, effortless, and true to who you are? That is what’s possible for you when you embrace the right copywriting mindset. But let’s be honest—it is easy for fear, stress, and perfectionism to creep in during the writing process. Which can be both frustrating and exhausting. That’s when we overthink every word, second-guess our instincts, and lose sight of what really matters.

In this episode, we’re getting to the root of the problem with mindset coach Brian McCarthy. He helps six-figure business owners release the subconscious fears holding them back. Brian’s take on the copywriting mindset will change how you approach your writing. Because doing this first accelerates all of the other pieces of the process. It’s not just about techniques or templates; it’s about connecting with yourself first. When you write from a place of authenticity and confidence, everything flows—your words, your business, your energy.

It’s time for you to finally write with joy and freedom. Let’s uncover the mindset that makes it possible.

0:03:01 - The importance of research in copywriting—and the important part of the process most of us miss.
0:05:32 - The challenges of articulating one's own identity and stories in copywriting.
0:07:29 - How deeper self-exploration can lead to more fulfilling and effective writing.
0:09:39 - The power of an outside perspective to cut through the noise and focus on what truly matters.
0:14:35 - How fear and lack of confidence in writing can lead to poor quality and longer editing times.
0:17:35 - The impact of mindset on writing quality and the importance of enjoying the process.
0:20:31 - Freedom from the inner critic and imposter syndrome.
0:23:00 - Practical tips for improving writing mindset
0:31:56 - A practical tool for improving mindset and reducing stress in business.

➡️ Grab all the links and resources mentioned in this episode on the blog here!

https://www.megankachigan.com/copywriting-mindset-crush-self-doubt-brian-mccarthy

FREE RESOURCE:
Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

Download the Services Guide
Book a Power Hour (and get my Starter Gdoc too!)
Join Copy Critique Club

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

How I Wrote 5 Emails in 55 Minutes: Email Writing Productivity Tips

Tue, 10 Dec 2024 05:00:00 -0500

Want to write faster emails? Forget templates, stop waiting or scrolling for inspiration, and no more trying to write the perfect email. All of these things that are supposed to be helping you are actually slowing you down. I wrote five sales emails in under an hour—and they converted.

I hear too many business owners spending 2 hours writing one email or one post, so today I’m going to share how I do it so much faster. The one thing that all of my multi-6 and 7-figure DFY clients have in common is that they ALL send emails to their list regularly (at least weekly). Email marketing is the backbone of how they nurture, connect, and convert. Writing good emails quickly is one of the most important skills you can develop as a business owner.

A couple months ago, I set a challenge for myself: batch write my weekly emails in one hour per month. I surprised myself and have been on average writing five emails in 55 minutes. The first week I wrote 3 emails in 30 minutes. So I’m averaging about one email every 10 minutes for my own business from scratch (and they’ve already sold!).

If you’re wondering how I did it, I’ll walk you through exactly what worked for me to write quickly and effectively. The best part? You can replicate this process, even if you’re dealing with mom brain, distractions, or a packed schedule (because same). Do this as you are writing your holiday and end-of-year sales copy. Your email writing productivity is about to get an overhaul. Tune in to hear how I pulled it off.

0:01:20 - The one thing all of my 6 and 7-figure DFY clients are doing in common
0:03:10 - The challenge to write five emails in under an hour.
0:04:15 - 10 tips to write email copy faster
0:19:00 - Final thoughts on your writing process.
0:20:15 - How messaging guides help streamline the writing process.
0:22:00 - Writing faster opens up time for other tasks.

➡️ Grab all the links and resources mentioned in this episode on the blog here!

https://www.megankachigan.com/email-writing-productivity-tips-to-write-5-emails-in-55-minutes

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

Download the Services Guide
Book a Power Hour (and get my Starter Gdoc too!)
Join Copy Critique Club

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Attract Profitable Partnerships & Clients Using LinkedIn with Hailey Rowe

Tue, 03 Dec 2024 05:00:00 -0500

LinkedIn is a powerful platform, but many people misuse it with long, salesy message or straight out pitch before even building a connection. This approach is a huge turn off because clearly they didn’t even take two seconds to look at your profile. However, when used effectively, learning how to attract clients using LinkedIn can be a game-changer for growing your business and forming profitable partnerships.

That is why we are talking to Hailey Rowe today. Hailey is a Marketing & Sales Coach and Strategist who has been named as one of the Top 25 Coaches in Chicago (Chicago Entrepreneur Magazine) & one of the Top 6 business podcasts for health coaches (Primal Health Coach Institute).

In this episode, we’ll explore how to attract clients using LinkedIn without jumping into a sales pitch right away so that you can actually build genuine relationships. We’re talking about how to open the door for meaningful conversations and potentially future collaboration.

0:03:30 - How to attract clients on LinkedIn without being salesy and building genuine relationships.
0:05:25 - LinkedIn's strengths for business owners, service providers, and those seeking partnerships.
0:07:55 - Using LinkedIn’s search features and filters to find ideal clients and partners.
0:11:05 - Benefits of using Sales Navigator for precise targeting.
0:14:45 - Importance of having a clear messaging guide for lead generation.
0:16:25 - Tips for sending personalized, non-salesy connection requests.
0:18:45 - Following up with open-ended, intentional questions after connections accept.
0:22:30 - Avoid assuming someone has a problem you can solve.
0:27:50 - LinkedIn as a business-specific platform versus other social networks.

➡️ Grab all the links and resources mentioned in this episode on the blog here!

https://www.megankachigan.com/how-to-attract-clients-using-linkedin-with-hailey-rowe

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

Download the Services Guide
Book a Power Hour (and get my Starter Gdoc too!)
Join Copy Critique Club

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Use These 3 Power Words In Copywriting To Increase Conversions

Tue, 26 Nov 2024 05:00:00 -0500

There are 3 specific power words or phrases in copywriting that will increase your conversions. You’re not going to be able to unsee it once I share them with you!

If you are struggling to stand out in a saturated market and your copywriting is not converting, I am going to share how to rewrite your copy for real impact. I’m giving specific examples to go from boring to better to best for business coaches, life coaches, and health wellness coaches.

This is one of the simplest ways to make your copy cut through noise, grab attention, and speak directly to what your reader truly cares about. It’s not about just sprinkling in power words in copywriting. I’m sharing how to strategically use these words to truly connect with your best-fit clients.

Let’s explore these power words in copywriting that will help you create clear, compelling messages—and ultimately drive more conversions.

0:02:15 Differentiating between typical power words in copywriting and the 3 specific power words/phrases in this episode
0:06:04 The first power word
0:10:33 The second power word
0:14:49 The third power word
0:18:50 Add these 3 power words in your copy NOW to feel more personal, relatable and achievable for the audience

➡️ Grab all the links and resources mentioned in this episode on the blog here!
https://www.megankachigan.com/use-these-3-power-words-in-copywriting-to-increase-conversions/

FREE RESOURCE:
Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

Download the Services Guide
Book a Power Hour (and get my Starter Gdoc too!)
Join Copy Critique Club

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Storytelling in Business Is Key to Growth with April Pertuis

Tue, 19 Nov 2024 02:00:00 -0800

Your biggest business growth secret? It may not be sales tactics—it's storytelling. Storytelling is a powerful tool for building emotional connections and creating lasting relationships with your audience. It’s how you show your authenticity, share your experiences, and invite others to connect with you on a deeper level.

In this episode, April Adams Pertuis, the founder of Lightbeamers, helps people and brands to help them tell their story in a more authentic way.

If you’ve ever wondered how to share your story or felt unsure about what parts of your journey to even talk about or highlight, this episode is for you. We’ll walk you through the process of finding and telling the right stories to connect with your ideal clients. By the end, you’ll feel inspired and ready to leverage storytelling in your business. Let’s get started!

0:03:22 - The most relatable stories are often the small, everyday moments, not the big, life-changing events.
0:06:04 - Understand your audience deeply to tell stories that resonate and create connection points.
0:09:16 - April explains how focusing on service rather than self helps overcome discomfort with visibility.
0:13:04 - Detaching from the outcome makes storytelling easier and more authentic in building relationships.
0:16:01 - April shares how storytelling helps articulate your brand, making it more relatable and visible to the right audience.
0:20:12 - Knowing your ideal client is key to determining which parts of your story to share and how to make it relevant.
0:23:45 - Consistent visibility and storytelling help build trust and relationships over time.
0:26:50 - Storytelling is a subtle but powerful soft skill, often overlooked in favor of technical marketing tactics.
0:30:55 - How April’s consistency in storytelling and visibility helped a client connect and work with her before they even spoke directly.
0:42:40 - It's not about using hacks, but owning your story and showing up authentically to attract your audience.

➡️ Grab all the links and resources mentioned in this episode on the blog here!
https://www.megankachigan.com/storytelling-in-business-is-key-to-growth-with-april-pertuis

FREE RESOURCE:
Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

Download the Services Guide
Book a Power Hour (and get my Starter Gdoc too!)
Join Copy Critique Club

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Case Study: Consistent Emails 5x’d Yummmm!Bar’s Email Revenue

Tue, 12 Nov 2024 05:00:00 -0500

This case study is how my work as a copywriter helped 5x email revenue for a physical product brand…and even though that is so far from my niche of working with online service providers and coaches, many of the same principles apply. The big thing is that our values aligned, and that is what has made us a great team.

We first started working together in August 2023 and have seen incredible results, including:

In the first 4 months of working together we made more money through email marketing than the previous two years combined trying to do it on her own.
On average, she made about 5x more per email once we started working together.
This year’s email revenue 2024 has already surpassed last year’s, even though we still have all of Q4 remaining at the time of recording. (And we haven’t even gotten to Black Friday yet, which is statistically the highest revenue month).

And this all happened in less than 1 hour per month of her time. Let’s dive into how we did it.

[1:46] Results from working together

[2:44] Challenges we faced

[4:44] The solution

[5:24] The process and benefits of working together with a copywriter

[7:06] Vicky’s testimonial

[10:41] A copywriter can be a strategic partner, not just a task-taker.

➡️ Grab all the links and resources mentioned in this episode on the blog here!

https://www.megankachigan.com/case-study-consistent-emails-5xd-yummmmbars-email-revenue/

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

Download the Services Guide
Book a Power Hour (and get my Starter Gdoc too!)
Join Copy Critique Club

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Why Your Money Story Is Holding You Back From Writing Copy That Sells with Katherine Pomerantz

Tue, 05 Nov 2024 02:00:00 -0800

Here’s why your copywriting might not be working, and spoiler alert: it’s not because of your writing skills. You don’t need to take another course or push through “writer’s block.” It goes way deeper than imposter syndrome stealing your confidence. The real culprit? It’s likely your money story.

That’s why today, we’re talking with Katherine Pomerantz, an actress-turned-accountant who’s fused her creative background with financial expertise to help business owners master the language of money. Her work has been featured in VICE Media, Discover Card, The Penny Hoarder, and the Stacking Benjamins Podcast. She’s here to share how to rewrite your money story to support the big goals you have for your business.

In this episode, we’re diving into what a money story is, how it holds you back, and—most importantly—how to rewrite it.

0:07:42 - What is a Money Story, and how does it shape your financial beliefs?0:11:57 - How your Money Story affects your copywriting and business success.
0:16:12 - The concept of a "Success Contract" and how it limits financial growth.
0:18:57 - How money blocks impact pricing, visibility, and confidence.
0:23:47 - Fight, flight, freeze, and fawn responses in business and copywriting.
0:28:07 - Using energetic work to break through financial and visibility barriers.
0:33:42 - Practical steps to rewrite your Money Story and set clear financial goals.
0:39:12 - Client example: Moving from fear of spending to smart investing.
0:43:52 - Importance of ROI and success metrics in financial growth.
0:46:27 - How money issues show up in copywriting and marketing.

➡️ Grab all the links and resources mentioned in this episode on the blog here!
https://www.megankachigan.com/why-your-money-story-is-holding-you-back-from-writing-copy-that-sells-with-katherine-pomerantz

WORK WITH ME:

Download the Services Guide
Book a Power Hour (and get my Starter Gdoc too!)
Join Copy Critique Club

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

4 Ways To Increase Holiday Sales Without Discounts

Tue, 29 Oct 2024 05:00:00 -0400

Ready or not, the holidays are here. You want to increase holiday sales without discounts, and the good news is that you don’t need to slash prices to see a spike in sales.

In fact, offering discounts could even undermine the value of your services, especially if you're working with high-end clients. The key is to create offers that feel irresistible without cutting into your margins. And today, I’m going to show you 4 different ways to do that.

By the end of this episode, you’ll have fresh ideas to drive revenue this holiday season and avoid the discount trap. I’m giving you four practical strategies that boost sales, keep your profits healthy, and still feel generous to your audience. These simple but effective strategies will help you sell more, serve better, and stay profitable—all while maintaining the premium perception of your brand.

[1:27] - Why discounts increase sales (urgency and exclusivity), but can undermine value for high-end services

[2:07] - Two factors to consider when deciding on discounting

[5:10] - Four strategies to increase holiday sales without discounting

EPISODES AND LINKS MENTIONED:

Ep 14: Are Honest Urgency and Scarcity Techniques Worth It For Higher Conversions?
Do Major Holiday Discounts Help Or Hurt Your Business? (Source: Forbes)

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

Download the Services Guide
Book a Power Hour (and get my Starter Gdoc too!)
Join Copy Critique Club

Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/4-ways-to-increase-holiday-sales-without-discounts/

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Grief Might Be the Cure You Didn’t Expect To Get Your Creativity Back After A Hard Season with Shelby Forsythia

Tue, 22 Oct 2024 02:00:00 -0700

We are all dealing with loss of some kind. Maybe it’s a loved one or a significant life change…but very likely it’s all the micro-griefs that come with running a business.

🫶🏻The identity shifts that occur as you grow your business,
🫶🏻The expectations of the life or business you thought you “should” have by now.
🫶🏻Friends not knowing what you do or how to support you.
🫶🏻Who you believed to be a perfect client and realizing it’s not a good fit.
🫶🏻Invoices not being paid and clients ghosting.

I certainly never expected to have a grief coach on this podcast, but our guest Shelby Forsythia guides us in exploring how grief can reveal your core values, lead to more meaningful content, and deeper connections with your audience. Her work has been featured in Huffington Post, Bustle, and The Oprah Magazine.

0:03:43 - Grief is more than death, divorce, diagnosis. It also includes the micro griefs that all business owners experience.
0:08:19 - Grief is an indicator of core values—and how it can be used in copywriting
0:12:12 - Practical tips for reclaiming creativity after experiencing grief
0:15:59 - Shelby's 5-step "GRIEF" framework
0:37:59 - Working through your grief (or not) affects your copywriting

EPISODES AND LINKS MENTIONED:

Connect with Shelby Forsythia www.shelbyforsythia.com
Take Shelby’s free workshop to get powerful, compassionate tools for moving forward (without being forced to “get over it”) and learn how to create a life of peace, purpose, hope, and joy—EVEN after devastating loss.
8 Smart Ways To Use ChatGPT For Copywriting That Converts Better While Sounding On Brand
When you know what you value, you can shape your authentic, relatable messaging

WORK WITH ME:

Download the Services Guide
Book a Power Hour (and get my Starter Gdoc too!)
Join Copy Critique Club

Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/grief-and-creativity-with-shelby-forsythia

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

8 Smart Ways To Use ChatGPT For Copywriting That Converts Better While Still Sounding On Brand

Tue, 15 Oct 2024 05:00:00 -0400

Are you overthinking your copywriting, too? I know, I’ve been there. You’re staring at the screen, unsure how to make your words sound like you and make sales for you. The one tool I never expected to help me stop overthinking in my writing…is to use ChatGPT for copywriting.

Now, before you cringe at the thought of AI taking over your voice, let me set the record straight: we are not using ChatGPT to write our final drafts. Nope. What we are doing is harnessing it to enhance our creativity, speed, and process—all while keeping your authentic brand voice intact.

In today’s episode, I’ll walk you through 8 smart ways to use ChatGPT as a tool in your copywriting process. This isn’t about giving up control or sounding robotic. It’s about using technology to make you a better writer—without losing your voice, your creativity, or your humanity in the process.

[0:01:00] - If you’re overthinking your copy, ChatGPT can be a tool to enhance creativity and speed.
[0:02:00] - ChatGPT is not used to write final drafts but to support the writing process while maintaining brand voice.
[0:05:00] - Maintaining our creativity while using ChatGPT to support that.
[0:09:00] - The eight smart ways to use ChatGPT for copywriting without losing authenticity.
[0:19:00] - ChatGPT is a support tool, not a replacement.

EPISODES AND LINKS MENTIONED:

SEO tools: SEMrush or Keywords Everywhere
Overthinking is one of the biggest copywriting mistakes to avoid
Join Copy Critique Club

WORK WITH ME:

Download the Services Guide
Book a Power Hour (and get my Starter Gdoc too!)
Join Copy Critique Club

Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/8-smart-ways-to-use-chatgpt-for-copywriting-that-converts-better-while-still-sounding-on-brand/

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Get Consistent Sales For Group Programs—Even Between Launches! with Michelle Vroom

Tue, 08 Oct 2024 02:00:00 -0700

“What if only one person buys my group program?”

This is one of the biggest fears when launching a group program. If it feels like you’re launching into silence, let me assure you of this: Your audience IS watching. Even if you’re not getting high engagement, potential clients are observing how you interact with and lead your community.

Today, we’re talking about how to create consistent sales for group programs. Michelle Vroom is known for her successful use of Facebook groups…but these principles apply to any type of community.

Michelle empowers women to support their families and believes every woman should have the ability to attract clients whenever they desire, even while raising children.

In this episode, we’ll explore how to leverage Facebook groups (or a similar community) effectively to create consistent sales for group programs. From maintaining engagement between launches to showcasing the value of your program, you’ll learn practical tips to keep your pipeline full.

[1:36] - Building trust and community through FB groups
[6:10] - Launch strategies during AND between launches
[9:33] - How to keep making sales BETWEEN launches
[14:54] - How to write the best copy
[21:05] - How Michelle is her own best copywriter (and when and why she still hires a copywriter)
[27:43] - When is the right time to hire a copywriter and when should you DIY?

EPISODES AND LINKS MENTIONED:

Michelle’s Facebook group: Market Like a Boss
Using honest urgency and scarcity ethically and effectively (Ep 14)
Do you really need to hire a copywriter? (Ep 2)
Join Copy Critique Club

WORK WITH ME:

Download the Services Guide
Book a Power Hour (and get my Starter Gdoc too!)
Join Copy Critique Club

Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/get-consistent-sales-for-group-programs-michelle-vroom

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

The Best Marketing Strategy For Your Mastermind Group

Tue, 01 Oct 2024 03:00:00 -0400

Feel like your mastermind isn’t growing even though you are working so hard? This one marketing shift could change everything.

If you’re running a mastermind and feeling like it's not growing as fast as you'd like, you’re in the right place. Finding the best marketing strategy for your mastermind can feel like a challenge with all the different tactics out there. But it doesn't have to be overwhelming. Whether you're experimenting with email marketing, live events, or Instagram stories, the key is figuring out what works best for you, your strengths, and the unique value your mastermind brings.

In this episode, we’ll dive into how you can choose the marketing strategy that aligns with your vision and goals—with real-world insights from the six experienced mastermind hosts that I interviewed. From leveraging referrals to running Facebook ads to organic methods, there’s no one-size-fits-all answer.

Tune in to get clarity on which approach could help take your mastermind to the next level. Let’s talk about growing your mastermind in a way that feels both authentic and effective.

[0:01:30] - What a mastermind group actually is
[0:03:30] - Different ways to market a mastermind:
[0:07:30] - Pros and cons of rolling enrollment vs. launch model for masterminds
[0:12:38] - Factors to consider when choosing between rolling enrollment and launch model
[0:13:15] - Common problems masterminds address in your copy

FREE RESOURCE:
Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.

EPISODES AND LINKS MENTIONED:

A mastermind is defined as a group that gathers “like-minded professionals to get peer support, brainstorm ideas, and create accountability,” according to Science of People.

THANK YOU TO OUR GUEST CONTRIBUTORS:

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

Download the Services Guide
Book a Power Hour (and get my Starter Gdoc too!)
Join Copy Critique Club

Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/the-best-marketing-strategy-for-your-mastermind-group-to-go-from-slow-to-sold-out

If you are enjoying these episodes, please rate and review so that I can continue to

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

The 5 Money-Making Activities You Can’t Afford To Ignore with Frenchie Ferenczi

Tue, 24 Sep 2024 02:00:00 -0700

Working hard and frustrated that you’re not seeing results from your marketing?
Try this strategy to simplify your focus on money-making activities that actually pay off!

What we are talking about today is honestly a simple shift in focus that can skyrocket your revenue—but most miss it for three all-too-common reasons (which we’ll dive into in a minute!). Forget following the latest trend or getting bogged down with busywork, let’s zero in on what truly drives your business forward: money-making activities.

Staying close to the money means prioritizing actions that directly contribute to your bottom line. It’s easy to get sidetracked by tasks that seem productive but don’t actually boost your income.(I’ve got a couple examples for you coming up). By prioritizing money-making activities, you can cut through the noise and boost your revenue with clarity and confidence.

That’s why I want to introduce you to Frenchie Ferenzci. Her expertise is in helping business owners with their growth and breaking through those plateaus that you hit along the way from 6 to 7 figures. Ready to streamline your strategy and boost revenue quickly? Let’s dive in!

[0:02:56] - Stay close to the money - and what that looks like (with examples)
[0:05:31] - Why you’re getting pulled away from money-making activities
[0:07:48] - Money-making activities that work
[0:13:45] - Align team members' roles with the 5 core marketing functions
[0:17:49] - Building a revenue strategy in an unpredictable market

EPISODES AND LINKS MENTIONED:

Grab Frenchie’s Stay Close to the Money Guide
Get your Weekly Accountability Check Ins every Sunday with Frenchie
Hang out with Frenchie on Instagram @frenchie.ferenczi
Do you need to hire a copywriter?

FREE RESOURCE:
Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

Download the Services Guide
Book a Power Hour (and get my Starter Gdoc too!)
Join Copy Critique Club

Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/5-money-making-activities-you-cant-afford-to-ignore-frenchie-ferenczi

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Case Study: From Outdated Website to Elevated Brand In 1 Hour

Tue, 17 Sep 2024 05:00:00 -0400

If you’ve ever felt like your online presence just doesn’t reflect the true essence of your brand, you’re not alone. Many business owners find themselves in the same boat, especially when their brand evolves faster than their website can keep up.

If you’re ready to see what a strategic copy overhaul can do without needing a rebrand, today I'm sharing a case study that demonstrates how a luxury wedding photographer transformed her online presence to reflect the elegance and sophistication her luxury clients desire, while demonstrating her authority and expertise in the industry, and incorporating her down-to-earth and fun personality along with it.

0:01:30 What and elevated, luxury brand looks like
0:03:30 The challenge of blending Vanessa’s fun, engaging, and humorous personality loved by over 120k+ on IG and YouTube, but her website didn't capture the same energy, nor did it reflect the high-end experience she offers.
0:05:00 How we transformed Vanessa's website copy to showcase her skills and services while creating a deeper emotional connection with her audience.
0:07:00 Techniques to balance professionalism and personality
0:09:31 What it looks like to work with a Copywriter to create an elevated brand

FREE RESOURCE:
Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.

EPISODES AND LINKS MENTIONED:

Check out Vanessa’s new website copy and design!
How Micala Quinn outsources her copywriting (and, as a result, tripled her teaching income as a work-from-home mom of 4 littles!).
If you are wondering if it's the right time to hire a pro copywriter, this blog can help.
Want to elevate your brand with a copy overhaul? Check out my services guide.
Join Copy Critique Club

WORK WITH ME:

Download the Services Guide
Book a Power Hour (and get my Starter Gdoc too!)
Join Copy Critique Club

Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/case-study-luxury-elevated-brand-website-for-photographer

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Rest Is The New Revenue For High-Achieving Women With Dr. Shamieka Dean

Tue, 10 Sep 2024 02:00:00 -0700

Hard work does not equal success—and it’s time we admit it.

As high-achieving women, we push ourselves to the limit, believing that hard work is the key to achieving our goals. But what if hard work is actually ruining your success at this point?

Dr. Shamieka Dean, an executive coach, business strategist and spiritual advisor to leaders worldwide, shares how rest is the new revenue. Dr. Dean’s approach is about realigning with our true selves to create success that doesn’t come at the cost of our well-being.

While this conversation is not directly about copywriting, but it’s the prerequisite to be able to produce the amount and the quality of copywriting that needs to happen. This conversation is for the ones who are ready to do the deep work that is necessary to move forward with foundation underneath your feet.

Rest outperforms hustle when it comes to long-term success, and I’m going to let Dr. Dean tell you why. Let’s dive in.

[0:02:10] Redefining success and "rest as the new revenue", rather than just hard work.
[0:07:40] Core identity vs. performance identity for high-achieving women. Importance of solidifying identity beyond external validation and success metrics.
[0:14:21] Surrender as a supernatural success strategy
[0:19:51] What “surrender” practically looks like for high-achieving women
[0:24:19] The difference between building wealth and being wealthy, and the importance of self-acceptance and grounding in one's identity.

FREE RESOURCE:
Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.

EPISODES AND LINKS MENTIONED:

Connect with Dr. Shamieka Dean on Facebook
Visit Dr. Dean’s website at shamiekadean.com
Join Copy Critique Club
Related blog: Hone Your Authentic Brand Voice To Build Trust And Credibility.

Prefer to read this episode as a blog? It is published here
https://www.megankachigan.com/high-achieving-women-rest-is-the-new-revenue-dr-shamieka-dean/

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

Download the Services Guide
Book a Power Hour (and get my Starter Gdoc too!)
Join Copy Critique Club

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Send These 5 Emails To Increase Sales With Email Marketing

Tue, 03 Sep 2024 05:00:00 -0400

Forget about creating more content—here’s why your sales strategy should start with these 5 essential emails. 📧

It's time to build genuine connections with your audience through thoughtfully crafted emails.

And if I can let you in on a little secret, it’s this:

The responses you get to your emails are so much more fun, honest and heartfelt and meaningful than the likes and comments you get on your social posts.

Because they’re not performing inbox to inbox, whereas comments are still public.

🙌 What if you never had to post to social media again?
🙌 What if the emails you send make you more money than a thousand social media posts?
🙌 What if connecting with people who care about what you have to share could be as easy as pressing send on an email?
🙌 What if marketing could feel easier?

Enrolling more new clients becomes so easier with an engaged email list. Make sure you have these 5 essential emails for increased sales going out to your email subscribers!

0:00:44 - Why social media can feel overwhelming and why email marketing is more effective for consistent sales.
0:03:32 - The longevity of social media posts compared to the lasting impact of emails.
0:06:37 - Five essential emails that can transform your sales
0:13:53 - Automating email sequences to save time and maintain consistent engagement.
0:15:27 - Which KPIs you actually need to monitor - and an easy way to do it.

➡️ Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/send-these-5-emails-to-increase-sales-with-email-marketing

FREE RESOURCE:
Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan
Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

Download the Services Guide
Book a Power Hour (and get my Starter Gdoc too!)
Join Copy Critique Club

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

5 Essential Mindset Shifts for Sales Success with Renee Hribar

Tue, 27 Aug 2024 02:00:00 -0700

If the word "sales" makes you feel uneasy - filling your stomach with butterflies instead of excitement, you’re not alone. Many entrepreneurs struggle with the idea of selling, often associating it with pushy tactics or feeling "salesy." But what if I told you that the key to transforming your sales isn’t about learning a new technique but instead embracing a mindset shift for sales?

This shift is all about reimagining what sales can look like when it’s aligned with your values and personality. Instead of feeling like a chore or something to be avoided, selling can become a fun, enjoyable, and authentic part of your business. In this episode, Renee and I talk through five essential mindset shifts that have not only transformed my approach to sales but have also helped countless others turn their sales process into a natural, fulfilling experience. By the end of this, you’ll see that sales isn’t just about transactions—it’s about building relationships, having fun, and staying true to yourself.

0:01:42 - Biggest lesson learned from selling a cherry juice business (and then taking a 5-year break after having her child!)

0:04:14 - Renee is having the most fun in business. Here’s her approach to maintaining happiness and intentionality in work and life.

0:07:41 - Strategies for making friends and clients online

0:10:43 - Mindset shifts that can skyrocket sales

0:16:54 - Common mistakes entrepreneurs make when selling

0:20:10 - The seven questions to ask during the sales process to not feel salesy

0:25:27 - The value of building long-term relationships with clients

EPISODES AND LINKS MENTIONED:

Connect with Renee Hribar www.reneehribar.com
Grab Renee’s FREE Sales Mini Course: How to Get 5 Qualified Prospects on the phone THIS WEEK.
Megan’s Blog: Maximize Conversions With THese 4 Effective Copywriting Strategies

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

Download the Services Guide
Book a Power Hour (and get my Starter Gdoc too!)
Join Copy Critique Club

Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/essential-mindset-shifts-for-sales-success/

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

3 Copywriting Mistakes To Avoid In Your Writing Process For Faster, More Confident Results

Tue, 20 Aug 2024 05:00:00 -0400

If writing your own copy is too time consuming and hiring a DFY copywriter is out of budget, then you’re in the right place.

As a seasoned copywriter with over half a decade of experience in the coaching industry, I’ve conducted extensive market research, gathering over 200 pieces of data from business owners just like you. The results are clear: there are three major copywriting mistakes to avoid that most coaches and service providers face when it comes to writing their own copy.

But here’s the good news—achieving expert-level results in your DIY copy is totally possible. By identifying and overcoming these three common copywriting mistakes to avoid, you can craft copy that is as polished and powerful as that of a seasoned pro.

In this episode, we’ll dive into the three critical copywriting mistakes to avoid that could be slowing you down and holding you back…as well as the ONE solution that will resolve them all.

JOIN COPY CRITIQUE CLUB by clicking here!

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

Download the Services Guide
Book a Power Hour (and get my Starter Gdoc too!)
Join Copy Critique Club

Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/3-copywriting-mistakes-to-avoid-in-your-writing-process

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Outsourcing Copywriting Helped Micala Quinn Triple Her Teaching Income As A Work From Home Mom

Tue, 13 Aug 2024 05:00:00 -0400

THIS is how you work with a copywriter...even if you are good at writing! Micala Quinn’s secret to tripling her teacher income as a work-from-home mom on part time hours is...

...to hire and outsource!

But how do you outsource copywriting, which is your personal connection with your community and your audience...without losing your authentic voice?

Find a copywriter who can:

learn your message AND how YOU would say it.
take a collaborative approach
grow with you over the long term.

If you want to get the full picture of how Micala works with her copywriter to create massive success in her business while raising her babies, read on! She has over 50,000 followers on Instagram and has supported over 2000 moms not having to choose between the family life they want and the income they need by creating their perfect balance as a freelancer!

0:05:12 - Normalizing having kids present while working as a work-from-home mom
0:07:24 - Micala's process for outsourcing copywriting while maintaining her unique voice and connection with her audience
0:14:26 - Micala's strategy of using her podcast as anchor content, repurposing it across social media and email
0:17:25 - Micala trusts her copywriter to execute social media content with minimal involvement
0:20:23 - Overcoming writer's block and having open communication with your copywriter about feedback and improvement

EPISODES AND LINKS MENTIONED:

Blog: What makes a great copywriter
Blog: Do you really need to hire a copywriter?
Connect with Micala on Instagram @micala.quinn

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

Download the Services Guide
Book a Power Hour (and get my Starter Gdoc too!)

Prefer to read this episode as a blog? It is published here: https://www.megankachigan.com/outsourcing-copywriting-helped-micala-quinn-triple-her-teaching-income-as-a-work-from-home-mom

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Are Honest Urgency and Scarcity Techniques Worth It For Higher Conversion Rates?

Tue, 06 Aug 2024 00:00:00 -0700

Is the urgency and scarcity hype just manipulative marketing? We are diving into this debate with perspectives on both sides, specific examples, as well as bringing in the psychology and the hard data on when and whether it works. We are exploring if and how we can use urgency and scarcity without compromising integrity.

First, let me emphasize for clarity that this conversation is about honest urgency and scarcity. Obviously, if it’s false urgency or fake scarcity—that’s NOT okay. Ever. This is something that should go without saying, but I do want to acknowledge these tactics that we have all seen or experienced if you have been in the internet marketing space for any length of time.

This episode discusses the psychology and the data behind these tactics. We'll also explore whether and how they can be used with integrity. My goal is to provide you with the data, and both sides of the story, so that you can make an informed decision that feels good to YOU.

00:04:00 Acknowledge the widespread use of unethical tactics and explore ethical ways to use urgency and scarcity.
00:08:00 Ethical Use Perspective
00:10:00 Two reasons why some avoid these techniques
00:12:00 Urgency Examples
00:15:00 Scarcity Examples
00:16:30 Psychology Behind These Techniques
00:20:00 What the data tells us

EPISODES AND LINKS MENTIONED:

Forbes on “The Proper Way To Create A Sense of Urgency For Higher Conversion Rates”
Data from Adoric, Abmatic.ai, Experian.com, and ChangingMinds.org
The Cookie Jar study on why urgency works from the American Psychological Association
Effective Copywriting Strategies To Maximize Conversions

WORK WITH ME:

Download the Services Guide
Book a Power Hour (and get my Starter Gdoc too!)

Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/are-honest-urgency-and-scarcity-techniques-worth-it-for-higher-conversion-rates/

If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

How To Structure A Successful Group Program For Client Results With Vix Meldrew

Tue, 30 Jul 2024 02:00:00 -0700

Clients not putting in the work to get results? You've got a bigger problem.

Vix Meldrew shared her State of Group Offers Survey, which revealed that a common reason for group programs not yielding results is that clients often don't put in the necessary work. They may struggle with accountability, lose motivation, get distracted, or face other priorities and circumstances....However, that is only part of the picture!

Through her experience and the survey data, Vix identified that the other major factor is the design and facilitation of the group programs themselves. This is the "results gap" — the disparity between the number of people enrolled in a program and those who actually do the work and achieve results.

So how can you design your program for maximum client results and satisfaction (turning them into raving fans)?

Tune in to hear the 5 must-have elements of a successful group program.

00:02:46 The need for updated, specific data in the industry—and how this survey achieves that
00:05:06 Why group programs often fail to get results.
00:08:01 Strategies for creating group programs that actually get results.
00:13:37 The gap between being an expert and knowing how to teach effectively. The need for instructional design and learning psychology in creating successful group programs.
00:15:47 Framework for sustainable and successful group programs
00:18:47 Current market trends with more discerning and savvy buyers.
00:19:30 Buyers today are more discerning about social proof and want to see measurable results from programs. The need for detailed case studies and specific success stories.

EPISODES AND LINKS MENTIONED:

Access the State of Group Offers Survey to see the data for yourself.
Work with Vix at VixMeldrew.com if you are looking to revamp or improve on your group offer and bring in some more measurable results and have more raving clients.
Connect on Threads or Instagram @VixMeldrew
Listen to the Rave Results podcast on Apple and Spotify.

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

Download the Services Guide
Book a Power Hour (and get my Starter Gdoc too!)

Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/how-to-structure-a-successful-group-program-for-client-results-with-vix-meldrew

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Effective Brand Copywriting Examples You Need to Know For Long-Term Success [Part 3 of 3]

Tue, 23 Jul 2024 02:00:00 -0700

How do top brands create copy that captures attention and drives success? Traditional copywriting strategies are failing—and I interviewed 11 brand strategists about what you should be doing to create effective brand copywriting instead.

Consider this: you can’t attract $10,000 clients with $100 messaging. Changing your messaging signifies a step into a higher level of engagement and effectiveness. It’s about more than just capturing attention; it’s about changing old beliefs and prompting those “aha” moments that stick with your audience. Authenticity plays a pivotal role here. Genuine content, where your true self shines through, creates a connection that keeps people coming back—even if you’re not the funniest or most entertaining personality (you don’t have to be!).

I’ve got 8 effective brand copywriting examples to share with you today. We’ll analyze what makes these examples work and how to apply these strategies to your own copy.

03:25 Traditional copywriting challenges and how to adapt

07:18 Effective brand copywriting examples from our industry

13:45 Examples from brands outside the coaching industry

18:32 Top Tools for Branding

24:20 Future Trends in Branding

31:12 AI's Impact on Branding

EPISODES AND LINKS MENTIONED:

HotJar heat map to see where visitors click and learn why they drop off.
Answer The Public to see what your ideal audience is asking Google.
Connect with Kate Hejde for creative ways to use AI in branding!
Color psychology with Fiona Humberstone, The Brand Stylist and Marty Newmeier’s resources.
Brand archetypes - both for your own brand AND for your target market personas
Pinterest for mood boards
Pain point marketing blog

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

Download the Services Guide
Book a Power Hour (and get my Starter Gdoc too!)

Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/effective-brand-copywriting-examples-for-long-term-success

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Hone Your Authentic Brand Voice To Build Trust And Credibility [Part 2 of 3]

Tue, 16 Jul 2024 02:00:00 -0700

If your website copy sounds generic, your social media captions fall flat, and your emails feel like a chore to write…Those are all signs that you might not have a clear grasp on your brand's authentic voice.

This guides you through the steps that brand strategists take to uncover a brand's true essence. You'll learn how a strong brand voice translates into powerful copywriting, building trust and attracting your ideal clients.

We'll also explore the emotional connection that a genuine brand voice fosters, and crafting messaging that resonates with your audience and allows you to connect with your audience on a deeper level. This is your roadmap to mastering your authentic brand voice. Let’s ditch the marketing jargon and write copy that truly reflects your brand's unique personality.

01:32 How to master a brand’s voice

08:58 What is the role of copywriting in branding?

11:00 Finding the right copywriter for branding and messaging

13:51 The branding process for a team member to understand your authentic voice

18:45 Strategies to connect to a brand emotionally

22:30 Copywriting tips to convey brand identity

EPISODES AND LINKS MENTIONED:

This is part 2 of my brand strategist interview series. You can find part 1 on mastering authentic brand messaging by clicking here and part 3 on effective brand copywriting examples, top branding tools, and future trends by clicking here.

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

Download the Services Guide
Book a Power Hour (and get my Starter GDocs too!)

Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/hone-your-authentic-brand-voice-to-build-trust-and-credibility

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Mastering Authentic Brand Messaging For Coaches [Part 1 of 3]

Tue, 09 Jul 2024 05:00:00 -0400

Copywriting becomes so much easier once you have done this one thing…

And that is foundational brand strategy and brand identity work to confidently know who you are, what you stand for, and what you are here to do.

Understanding the importance of brand strategy is a natural prerequisite to copywriting. That’s why I interviewed 11 different brand strategists for this 3-part series to gather a well-rounded perspective on how to amplify your brand message. Each of these strategists approaches their work from unique angles, making for a rich conversation that is synthesized here.

This episode uncovers how you can show up online authentically and the strategy behind it all. We’re getting brand strategists’ takes on how they integrate this and help their clients show up true to themselves.

I wanted to have this conversation because positioning and messaging are where brand strategists and copywriters converge. That’s where we overlap. Today, we’ll explore how to refine and master your authentic brand message—and the top 10 mistakes to avoid!

0:01:30 - Brand strategy as a prerequisite to effective copywriting

0:03:00 - Brand authenticity—and how it evolves as the business grows

0:05:00 - The "cold leads first" approach to testing brand effectiveness

0:09:58 - The ROI principle for effective brand messaging: relevance, originality, and impact

0:12:00 - Aligning brand messaging with the target audience's preferences and values

0:15:00 - 10 common brand messaging mistakes to avoid, including lack of clarity, ignoring mindset issues, and over-emphasis on aesthetics

EPISODES AND LINKS MENTIONED:

The cold leads approach from Jasmine Haitalani of High Flier Powerhouse
Fabi Paolini on speaking to doers vs thinkers
Tiffany Neuman from Your Legacy Brand on branding process being deep, spiritual, and identity-shifting.
My blog about pain point marketing (and how to do it differently and still effectively).
Connect with the rest of the contributors in the blog!

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

Download the Services Guide
Book a Power Hour (and get my Starter Gdoc too!)

Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/mastering-authentic-brand-messaging-for-coaches/

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Case Study: $6,000 From 6 Emails Written In One Power Hour Copywriting Session

Tue, 02 Jul 2024 02:00:00 -0700

This is how one power hour copywriting session turned into $6,000 from effective email campaigns!

It’s no secret that crafting effective email campaigns is a skill that can transform your business. This case study will demonstrate how expertly written emails with a well-thought-out strategy effectively converted readers. My client, who canceled event last year from lack of ticket sales, witnessed an astonishing 12.6x ROI - from early bird sales alone! - by focusing on targeted email content!

1:10: How the early bird sales outperformed the previous year
1:50: Details about the power hour sessions and the benefits, including immediate ROI from the first session and long-term planning for the next four months.
3:00: How we got a 12.6x return on investment from the first session alone.
4:21: Client's testimonial on learning tips about emails and the value of observing the copywriter's process.
4:51: Benefits of the power hour sessions, including immediate feedback, adjustments, and skill development for the client.
5:21: Prevent writer's block and articulate your ideas clearly.
5:51: Description of the power hour process
7:21: Holistic approach to integrating the sales page with email campaigns for seamless communication.
7:51: Addressing common struggles in copywriting, such as knowing where to start and managing overwhelm.
9:51: Discussion on using proven psychology with urgency in copywriting to boost conversions.
10:51: Techniques for identifying core messages and crafting concise, effective copy.
11:21: Preventing clients from playing small.

EPISODES AND LINKS MENTIONED:
- Book your Power Hour now

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

Download the Services Guide
Book a Power Hour Session

Prefer to read this episode as a blog? It is published here: https://www.megankachigan.com/effective-email-campaigns-case-study

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

The Five Best Books For Online Entrepreneurs To Read This Summer

Tue, 25 Jun 2024 05:00:00 -0400

This is not your typical entrepreneur book recommendation list. You will not find these in the business section of your local bookstore. But they have profoundly and positively affected me as both a copywriter and a business owner. Because sometimes you need to see from a different perspective - one that is not typical business advice that you’ve heard a million times before at this point. You’ll be pleasantly surprised by this unusual book list for business owners to read.

I’ve got a book for when you need to:

just sit down and write,
write but you don’t have time,
Be reminded of the Big Picture importance of copywriting from a neuropsychology perspective
Develop the most important copywriting skill in a fun and relaxed way

I’ve thoughtfully curated the five best books for online entrepreneurs to read this summer. So add them to your GoodReads, request them from your local library, or treat yourself to time at your favorite bookstore to pick up these books.

0:08:04 - Key lessons on the writing process.
0:10:25 - Encouragement for mothers to prioritize creative work.
0:11:23 - Advocating for intentional digital minimalism.
0:12:24 - Countering busyness and the myth of not having enough time.
0:13:43 - Benefits of reading fiction.

EPISODES AND LINKS MENTIONED:

Links to all book recommendations can be found here.
Big Think shares it in a way that is easier to digest. They said that “Modern research suggests that reading fiction helps you neurologically relate to other people’s experiences. It also correlates with improved social interactions and the ability to read the room.”
Here is the actual scholarly article from NCBI.
Research suggests that reading literary fiction improves one’s theory of mind and emotional intelligence.
Reese’s Book Club

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

Download the Services Guide
Get my Starter Doc for your copy project when you book a Power Hour

Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/five-best-books-for-online-entrepreneurs-to-read-this-summer

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Maximize Conversions With These 4 Effective Copywriting Strategies

Tue, 18 Jun 2024 05:00:00 -0400

Copywriting is often the determining factor if you get leads or not. Mastering effective copywriting strategies is essential for maximizing conversions. At every stage of business, understanding how to craft compelling copy can significantly impact your success. Today, we explore four effective copywriting strategies designed to help you maximize conversions and engage your audience so they become loyal fans.

- [0:02:14] Copywriting is often the determining factor if you get leads or not. Mastering effective copywriting strategies is essential.

- [0:02:37] As your audience grows and evolves, redefine who they are at each new stage to understand changing needs and aspirations.

- [0:05:42] Communicate a clear unique selling proposition (USP) or unique value position to set yourself apart from competitors.

- [0:11:38] Be more concise by delivering your message quickly and clearly using short sentences and bullet points. Eliminate jargon.

- [0:05:49] Incorporate more social proof by including testimonials, reviews, case studies and images to significantly boost conversion rates.

EPISODES AND LINKS MENTIONED:

Do You Need To Hire A Copywriter?
Ep 3: How An Expensive Copywriter Can Make You More Money (And Why It’s Worth Every Penny)
Attention spans are shorter than ever, with the rise of digital media (American Psychological Association)
Digital Minimalism book - and basically anything authored by Cal Newport
Client case study

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

Download the Services Guide
Get my Starter Doc for your copy project when you book a Power Hour

Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/effective-copywriting-strategies-to-maximize-conversions

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Revenue Plateauing? Don’t Let Outdated Brand Messaging Hold You Back

Tue, 11 Jun 2024 02:00:00 -0700

Don't let your success plateau because your messaging hasn't kept up. If you’re building toward your next big revenue goal, I know that one of the biggest fears is like taking your foot off of what is working to take the leap to the next thing.

You know how to sell this offer, attract your ideal client, and how to speak to them where they think “oh, that’s me!” And this creates some predictability and safety and security. But deep down, you know that you’ve evolved, grown, changed. You’re being called higher. You’re meant for more…And yet, you've spent so much time and energy building a brand and credibility talking about this one thing, that it is now terrifying to shift. So how do you take the leap and get comfortable in the discomfort?

You're seeing this revenue plateau or even a dip because you have evolved. Maybe your offer has evolved, your pricing has evolved, but you have not evolved your messaging or your ideal client to go with it.

We're going to talk all about how to elevate your brand messaging in five simple and smart steps.

[00:00:26] Challenges in Brand Messaging

[00:03:09] Authentic brand voice and its impact on business

[00:04:06] Signs that it’s time to elevate brand messaging

[00:06:04] 5 Step Guide to Elevating Brand Messaging

[00:12:04] Embrace an Embodied Decision (deep reflection Qs here!)

[00:18:48] Case Study Client Example of Speaking Coaching Elevating Brand Messaging

LINKS MENTIONED:

A beautiful design will attract the eye, but the message is what gets a potential client to move forward. Before spending big on custom visual branding, elevate your brand with messaging that resonates. (Entrepreneur.com)

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

Download the Services Guide
Get my Starter Doc for your copy project when you book a Power Hour

Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/dont-let-outdated-brand-messaging-hold-you-back

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

5 Event Copywriting Tips To Sell Out Your In-Person Event

Tue, 04 Jun 2024 06:00:00 -0400

Have you ever left an event feeling transformed, but struggled to put that magic into words? I'm sharing 5 tips (with examples!) so that you can create emails and sales page copy that will capture that intangible experience and fill your room with the right people. We also walk through what this can look like throughout the whole marketing process, from pre-waitlist to early bird to close cart.

Episode Breakdown:
- [00:01:07] The challenge of marketing intangible experiences
- [00:03:15] Five event copywriting tips
- [00:08:34] Implementing these tips in different marketing stages
- [00:12:41] Authentic urgency and scarcity
- [00:15:43] Additional considerations for event hosts
- [00:16:23] Creating a compelling event sales page
- [00:19:47] Long form vs. short form sales pages

🎧 Listen now to transform the way you market your in-person events and ensure your next gathering is a sold-out success!

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

Download the Services Guide
Get my Starter Doc for your copy project when you book a Power Hour (also great for audits!)

Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/5-event-copywriting-tips-to-sell-out-your-in-person-event

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

What Makes A Great Copywriter For Coaches

Fri, 24 May 2024 06:00:00 -0400

Picture this: you, leading a cohesive team that fully supports your vision.

You already have so many roles to juggle, so this is a loving reminder that it is safe to not also have to play the role of chief marketer. In fact, it’s better that you don’t.

This is when the idea of hiring a copywriter for coaches might cross your mind. But then the questions hit: "How do I find the right fit? What makes a great copywriter, especially for someone in the coaching industry?"

A great copywriter can be a game-changer for your coaching business. They can free up your time, amplify your message, and attract high-value clients who are ready to invest in your programs. But how do you identify the right person for the job?

In this episode, we explore the three key qualities that distinguish a great copywriter for coaches.

- 00:01:28 - Importance of hiring the right copywriter for coaches
- 00:01:28 - Qualities of a great copywriter for coaches
- 00:03:11 - Benefits of hiring a copywriter
- 00:04:35 - Capturing authentic voice and brand message
- 00:07:28 - Conversion optimization and data-driven results with a strategic vision
- 00:13:29 - Questions to ask when hiring a copywriter
- 00:20:28 - Importance of investing in an experienced copywriter

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/what-makes-a-great-copywriter-for-coaches

FREE RESOURCE:
Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

Download the Services Guide
Get my Starter Doc for your copy project when you book a Power Hour

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

How An Expensive Copywriter Makes You More Money (And Why It’s Worth Every Penny)

Thu, 23 May 2024 16:00:00 -0400

As a high-level coach, you've poured your heart and soul into your business...but there comes a point when it's time to lay down the hustle.

This is where the idea of hiring a copywriter might cross your mind. But then the questions hit: "Isn't that expensive? Can't I just write my own copy?" The short answer is yes, you can write your own copy. But the real question is: should you?

In this episode, we explore the top five reasons why an expensive copywriter actually makes you more money, and why it’s worth every penny to justify that investment and free you to focus on what matters most: coaching and building your business—and your legacy.

- 00:01:31 Boost conversions and increase ROI
- 00:02:09 The secret weapon of top coaches
- 00:03:31 Don't sound like all the other coaches out there!
- 00:05:09 Stop sabotaging your success
- 00:05:58 Avoid costly copywriting mistakes and focus on long-term growth
- 00:07:48 Why you should never hire a cheap copywriter

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

Download the Services Guide
Get my Starter Doc for your copy project when you book a Power Hour

Prefer to read this episode as a blog? It is published here www.megankachigan.com/how-an-expensive-copywriter-makes-you-more-money

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

Do You Really Need To Hire A Copywriter To Grow Your Online Business?

Thu, 23 May 2024 16:00:00 -0400

Feeling overwhelmed by copywriting? Wondering if it's time to hire a pro?

Spoiler alert: the answer might surprise you!

In this episode, we tackle the common struggle of coaches: copywriting. We explore the options, from DIY approaches, the power and limitations of AI technology, to outsourcing to a professional copywriter. We'll discuss the signs that signal a need for an update, even if you're not quite ready to hire someone. Then, we'll break down a helpful checklist to help you decide if hiring a copywriter is the right move to skyrocket your ROI and find the perfect message for your coaching business.

[00:01:10]: Are copywriters still needed?
[00:03:03]: Is copywriting really worth it?
[00:06:15]: Six signs you need to update your copy (even if you don't need a copywriter yet!)
[00:06:55]: When to DIY your copywriting
[00:08:32]: When to hire a copywriter
[00:15:03]: Why 'doing it all' is holding you back and how to hire a copywriter

Tune in to decide if it's time to outsource copywriting or if you're in a season where it makes sense to DIY.

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! www.megankachigan.com/do-you-need-to-hire-a-copywriter

FREE RESOURCE:
Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

Download the Services Guide
Get my Starter Doc for your copy project when you book a Power Hour

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

The Why Behind The Copywriting For Coaches Podcast

Wed, 22 May 2024 16:00:00 -0400

If you've built a solid audience, are putting content out regularly, but are running out of time and capacity to do it all…you are in the right place. This is where we get your copywriting to effortlessly attract high-value clients, who resonate with your premium offerings.

In this episode of the Copywriting for Coaches Podcast, we talk about:

[00:01:03] Who this podcast is for (and why established coaches struggle with marketing at this level)
[00:01:57] What to expect from the podcast (why effective copywriting is the key to attracting dream clients)
[00:03:15] My origin story: how I became an effective copywriter for coaches
[00:04:21] Aligning with YOUR values
[00:05:40] The deeper role of a copywriter (hint: it brings out MORE of your authenticity)
[00:06:29] My mission as a copywriter

If you’re frustrated by copywriting that just doesn’t click, let’s remove the overwhelm and dig in.

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

Download the Services Guide.
Get my Starter Doc for your copy project when you book a Power Hour.

Prefer to read this episode as a blog? It is published here:
https://www.megankachigan.com/the-why-behind-the-copywriting-for-coaches-podcast/

If you are enjoying these episodes, please RATE and REVIEW so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email