Holistic Women's Business

HWB 99: 5 things your heart-led sales page needs to include. And why they matter.

Tue, 07 Apr 2026 15:00:00 +1000

Do you want to write a heart-led sales page to invite your ideal clients to work with you?

This episode is for you.

Your heart-led sales page needs to show people how you can help them and invite them to take the first step towards working with you.

I like to think of it as an invitation page instead of a sales page because you’re focusing on giving people what they need to make an aligned decision.

Today I’m sharing five important things I recommend including on your heart-led Sales Page or Invitation Page.

3 things I chat about in this episode are:

1..How to describe the outcomes your ideal people could experience when they work with you. And why you need to be purposeful about your offer inclusions.

2..How you can help your clients make an informed choice by including energetically aligned pricing and a simple FAQ section.

3..Why you need to include your photo and a short bio even if you have a separate About page on your website.

Do you have questions on how to write a heart-led sales page for your service-based business?

I’d love to hear from you, please get in touch on the link below:
melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

You're invited to join my email letters community. This isn't your usual newsletter. I only send you an email letter when I have inspiration to share and you're always welcome to reply.

I never send sales emails and your details are always private.

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 98: How to create spaciousness and ease in your heart-led business.

Tue, 31 Mar 2026 15:00:00 +1100

Do you want to create spaciousness and ease in your heart-led business?

This episode is for you because I want to help you get things done in your business without burning out.

Today I’m guiding you through three ways I create spaciousness in my own business to inspire you to find what works for you.

3 things I chat about in this episode are:

1..How I use a flexible content creation system for my podcast to give you ideas for creating a simple system that fits your own content rhythm.

2..Why I plan my week around my energy and how you can do it too. I help you recognise your energy patterns so you can plan for specific days of the week.

3..Why I choose a flexible focus instead of goal setting for my business projects. How you can use this system to improve your productivity without pushing past your energy capacity.

Do you have questions on how to create simple systems of spaciousness in your service-based business?

I’d love to hear from you, please get in touch on the link below:
melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 97: How to create a heart-led business model that works for you.

Tue, 24 Mar 2026 15:00:00 +1100

Do you want to create a business model that aligns with your personality?

This episode is for you.

I want to inspire you to say no to all the generic business model advice and create something that feels good for you.

We all have our own unique way of helping our clients so your business model needs to support the way you work best.

It’s okay to experiment and go beyond the usual one to one or group offerings. I’m sharing my tips to help you brainstorm ideas for what could be possible for you in your service-based business.

3 things I chat about in this episode are:

1..Why it’s okay to say no to the business model advice when it doesn’t feel right for you.

2..How to start brainstorming ideas for income streams that fit your personality and your energy.

3..I share a few examples from my clients and business friends to help you create aligned ways to offer your services.

Do you have questions on how to create an aligned business model for your service-based business?

I’d love to hear from you, please get in touch here:
melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 96: How to filter business advice so you can make choices that align with you.

Tue, 17 Mar 2026 15:00:00 +1100

Do you wish you could filter out the noisy business advice and make choices that align with you?

This episode is for you.

I know what it’s like to follow business advice that doesn’t work. I used to think I was doing something wrong until I realised it was the advice that was the problem. It didn’t fit with how I wanted to do things in my business.

Are you feeling that too? There’s so much advice on how to do business, it can be hard to ignore. It’s why I’m sharing my tips on filtering out the noise so you can make business choices that align with you.

3 things I chat about in this episode are:

1..Why it’s important to choose business strategies that feel right for you instead of following someone else’s advice.

2..How to use your intuition to filter out the noisy advice and choose what does feel aligned for your heart-led business.

3..Why it’s okay to do things in your own unique way even if no one else is doing it that way. I share some of the choices I’ve made in my own business to inspire you to experiment for yourself.

Do you have questions about how to create a heart-led business that aligns with you?

I’d love to hear from you, please get in touch on the link below:
melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 95: How to sustainably grow your business so it fits your personality with Naomi Gora.

Tue, 10 Mar 2026 15:00:00 +1100

Do you want branding and marketing for your business that aligns with your personality?

Today’s chat with Naomi Gora will help you make branding and marketing choices that work for you so you can grow your business in a sustainable way.

Naomi Gora is an Intuitive Brand and Marketing Solutionist for bespoke businesses. Her specialty is turning your uniqueness into a holistic brand and marketing world that helps you sustainably grow your business.

She is also the creator of the Founder Type Personality Quiz and Chief Fairy Brandmother at Brand Whisperers.

3 things we chat about in this episode are:

1..What a holistic brand world is and why it’s important for sustainably growing your business.

2..Why it’s essential to align your branding and marketing with your unique personality.

3..Heart-led strategies for marketing your business without social media. Naomi shares her own experience of growing her business without social media.

Discover your business Founder Type with Naomi’s quiz:
brandwhisperers.com.au/founder-types

Get in touch with Naomi Gora from Brand Whisperers:
brandwhisperers.com.au/get-in-touch

Do you have questions about how to align your branding and marketing with who you are?

I’d love to hear from you. You can get in touch with me on the link below:
melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 94: Why you need aligned foundations to grow your business.

Tue, 03 Mar 2026 15:00:00 +1100

Do you want to grow your heart-led business in a way that feels fulfilling and sustainable?

Today I’m sharing why it’s so important to make sure your business foundations are aligned for you and how you can get started.

Your business foundations matter because they help you work in flow with your energy and grow in a direction that feels fulfilling and sustainable.

This episode is for you whether you’ve been in business for a few years or you’re just getting started. It’s essential to notice which parts of your business need changing so they work better for you.

3 things I chat about in this episode are:

1..What aligned business foundations are and why they matter for heart-led business. This includes how you deliver your services, your income streams and your marketing choices.

2..Why it’s okay to say no to business advice that doesn’t feel right. So you can make choices about your business model that do feel aligned for you.

3..I share what I’ve learnt from my own business experience and why my favourite mantra is “just because I can, doesn’t mean I should”. I give examples of the things I’ve changed to create more spaciousness and alignment.

Do you have questions about how to create a heart-led business that aligns with you?

I’d love to hear from you. You can contact me at the link below:

melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 93: 3 tips for overcoming imposter syndrome in your heart-led business.

Tue, 24 Feb 2026 15:00:00 +1100

Are you getting stuck in comparison or thoughts of “who am I to do this” when you try something new in your heart-led business?

I’ve been there too. It’s why I came up with simple strategies to move through Imposter Syndrome whenever it creeps up.

Today I’m sharing my favourite three tips to help you take action when imposter syndrome is getting in your way. So you can focus on the valuable work you’re here to do in your business.

3 things I chat about in this episode are:

1..Why it’s essential to start noticing when imposter syndrome or comparison is stopping you from putting your work out into the world.

2..How to discover what’s triggering those imposter syndrome feelings and what you can do about it. Especially when it’s coming from social media.

3..How to remind yourself of the unique value and qualities you bring to your work so you can stay focused on your own path in business.

Do you have questions about how to overcome imposter syndrome and create your own path to a heart-led business?

I’d love to hear from you. Please send me your questions by clicking on the link below:

melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 92: Why authenticity is your most valuable business asset and how to find it.

Tue, 17 Feb 2026 15:00:00 +1100

Do you want to know why being authentically you is so important for your business?

It’s the one thing that makes your business completely unique and it’s what will attract your ideal clients.

But I know that many of us can get stuck trying to figure out how to do that when there’s so much advice telling us who we need to be.

Today I’m sharing what authenticity means for your business and why it’s even more important when we’re seeing so much AI generated content.

Being authentic means accepting that you are good enough exactly the way you are. When you allow yourself to be visible and to be heard just as yourself, that’s what will create connection with the people you’re here to help.

3 things I chat about in this episode are:

1..Why we need authenticity in our heart-led businesses more than ever before with all the AI generated content out there.

2..Why you don’t need to change anything about the way you write, sound or look to create a successful business. Because your ideal clients are looking for you just as you are.

3..How to test if the words you’re writing for your heart-led content actually sound like you. And why that matters.

Do you have questions about how to be authentically you in your heart-led business?

I’d love to hear from you. Please send me your questions by clicking on the link below:

melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 91: How to stay motivated and focused in your heart-led business.

Tue, 10 Feb 2026 15:00:00 +1100

Do you need to re-discover your focus and motivation so you can get things done in your heart-led business?

This episode is for you.

I feel like there’s more pressure at the beginning of the year to be productive in our businesses. There’s a lot of noise about goal setting and creating strategic plans.

But if you’re not feeling ready yet, that’s normal.

And this can happen at anytime of the year. We all have times when we don’t feel inspired and ready to do the work in our business.

Today I’m sharing simple tips to help you see what you need right now. Maybe it’s giving yourself more of a break or it could be focusing on tiny action steps.

I’m here to help you re-discover your focus and motivation in a way that works for you.

3 things I chat about in this episode are:

1..Why it’s okay to ease into the year instead of pushing yourself to get things done when you’re not feeling ready.

2..How to understand what you need when you’re not feeling focused or motivated in your business.

3..How to use mini action steps to spark inspiration and gradually re-build your motivation.

Do you have questions on how to re-discover your focus and motivation in your heart-led business?

I’d love to hear from you. Please send me your questions by clicking on the link below:

melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 90: How to make time for what matters to you with Christie Flora.

Tue, 03 Feb 2026 15:00:00 +1100

Do you wish you had more hours in the day for the things you actually want to get done in your business?

Today’s chat with Christie Flora will give you the practical tips you need to take charge of your to-do list and make time for the things that are important to you.

Christie Flora is a holistic time management coach who helps heart-led business owners make space for the things that matter through practical coaching on time, energy, and attention. She is the founder of Flor & Order.

3 things we chat about in this episode are:

1..Why it’s important to make space for the fun projects even when you feel too busy.

2..How to overcome procrastination and distraction so you can make time for the things you want to be doing in your business.

3..Why Christie and I don’t use SMART Goals to get things done and what we focus on instead.

Get in touch with Christie Flora from Flor & Order or join her amazing newsletter:
florandorder.com

Discover Christie’s Get Stuff Done Parties:
florandorder.com/getstuffdone

Read Christie’s blog post on procrastination:
florandorder.com/embracing-procrastination

Do you have questions on how to make space for the things that matter in your business?
I’d love to hear from you. Please send me your questions on the link below:

melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 89: My 3 favourite tools for aligning your business with you and your energy.

Tue, 27 Jan 2026 15:00:00 +1100

Do you want simple tools to help you align your business with you and your energy?

Today I’m sharing how I use three of my favourite business alignment tools to inspire you to give them a go in your own business.

I share practical examples so you can see how they can help in business.

The first tool is your intuition which I believe is the most valuable for choosing what feels aligned for you.

The second tool is Human Design which helps you understand who you are and how you’re designed to work best.

And the third is EFT Tapping which I love using for moving through blocks, especially around pricing.

I’ve included a few resource links at the bottom of these show notes to help you get started if you’re new to any of these.

And if you’ve already tried them then this episode is your invitation to give them another go.

3 things I share in this episode are:

1..How to use your intuition to guide your business decisions so you can choose what feels aligned for you.

2..How to use your Human Design Energy Type and Profile Lines to understand the way you’re designed to work in your business.

3..How you can use EFT tapping to overcome blocks in your business so you can keep moving forward, especially when you need to price your services.

Do you have questions on how to use your intuition, Human Design or EFT Tapping in your business?

I’d love to hear from you and help you get the answers you need. Please send me your questions by clicking on the link below:

melaniecampbell.com.au/contact-melanie

My Human Design Resources
Energy Types
https://www.melaniecampbell.com.au/human-design-energy-types

Profile Lines
https://www.melaniecampbell.com.au/human-design-profile-lines

Get your free Human Design chart
https://jovianarchive.com/pages/get-your-human-design-chart

EFT Tapping Resources
The Tapping Solution is my favourite website for getting started with tapping.
https://www.thetappingsolution.com/blog/eft-tapping-chart-getting-to-know-the-9-main-tapping-points/

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 88: How to manage self-doubt in your business with EFT Tapping.

Tue, 20 Jan 2026 15:00:00 +1100

Does your inner voice of self-doubt get in the way of creating things in your business?

I know how you feel because I had to find a way to manage this in my own business.

If you’re like me, my mind is always thinking and that inner voice often says things like “is that the right way” or “should you do it this way” or “how do you know this will work”.

The reason this matters is that all that overthinking and second guessing yourself about the perfect way to do things can stop you from doing what matters to you.

After lots of experimenting, I discovered a simple way to use EFT Tapping to move through all the mind noise and start taking action.

If you’re new to EFT Tapping, that’s okay. I guide you through a very simple process that works even if you know nothing about tapping. And if you already use EFT Tapping, this episode could inspire a new way to add it into your toolkit.

3 things I share in this episode are:

1..Why it’s important to recognise when self-doubt and overthinking are getting in the way of creating things in your business.

2..How EFT Tapping can help calm your nervous system and overcome your mind noise so you can get the clarity you need to move forward.

3..My simple process for combining your intuition with EFT Tapping and aligned action steps to help you get started.

Do you have questions on how to use EFT Tapping to manage self-doubt in your business?
I’d love to help you get started. Please get in touch by clicking on the link below:
melaniecampbell.com.au/contact-melanie

My Favourite EFT Tapping Resource
Do you want to learn about the EFT tapping points?
The Tapping Solution website is my favourite resource for getting started with tapping.

Here’s the link to their blog article on the main tapping points:
The Tapping Solution - 9 main tapping points

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 87: Why you don't need catchy copywriting on your website to attract your ideal clients.

Wed, 14 Jan 2026 17:00:00 +1100

Do you feel like you need catchy copywriting on your website to attract your ideal clients? Even though it doesn’t feel right for you.

This episode is for you.

Today I’m talking about why authenticity in your copywriting is far more important than catchy phrases and hooks. The reason is, we’re all tired of being sold to. We want to connect with the person behind the business. The person who is real and genuine.

This is your invitation to say no to salesy wording that doesn’t feel aligned and use your own words to create connection with your ideal clients.

You don’t have to change who you are or sound like anyone else. Being you is what will help you and your heart-led business stand out.

3 things I share in this episode are:

1..Why you don’t need catchy wording or hooks on your website and what to do instead.

2..Why your ideal people are looking for authenticity not sales pitches.

3..My simple tips to help you write words for your website that sound like you and help you build connection with the people you’re here to help.

Do you have questions on how to write authentic words for your website?

I’d love to hear from you. Please send me your questions by clicking on the link below:

melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 86: How you can create freedom and flexibility in your business with simple systems.

Tue, 06 Jan 2026 15:00:00 +1100

Do you want to make content creation feel easier with simple systems that align with how you work best?

This episode is for you.

Systems are simple processes that make things easier, especially content creation. The secret is creating them to suit your personality and your productivity style.

I spent years trying other people’s systems in my business only to find that they didn’t work for me.

It’s why I started creating my own simple, flexible systems based on the way I like to work.

Today, I’ll share the system I use for this podcast to spark ideas for what you could create in your own business so you can make content creation so much easier.

3 things I share in this episode are:

1..How you can use simple systems and processes to give you more freedom and flexibility in your heart-led business.

2..Why it’s essential to create content creation systems in your business that feel right for you instead of following someone else’s strategy.

3..How I created a flexible system for this podcast so it works in flow with my intuition and my energy. I share what worked and what didn’t to inspire you to create an aligned process in your own business.

Do you have questions about how to make content creation easier by creating your own simple system?

I’d love to hear from you. Please send me your questions by clicking on the link below:

melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 85: How to see your unique value so you can weave it into your business messaging.

Tue, 30 Dec 2025 15:00:00 +1100

Do you want a simple way to see your value so you can share it in your service-based business?

This episode is for you.

We can usually see what makes other people special but when it comes to seeing it in ourselves, it can be a struggle. The problem is, that makes it hard to talk about the unique way you can help your ideal clients.

It’s why I created a simple system to start taking notice of positive comments from both your clients, your business networks and friends.

These aren’t testimonials. These are comments people have made about how you’ve helped that you probably haven’t noticed until now.

In this episode, I’ll show you a simple way to document these comments so you have a reminder of the value you give to people without even realising it.

I want to inspire you to recognise your own special qualities so you can start weaving them into your business messaging.

3 things I share in this episode are:

1..Why it’s so hard to see our own value in business even though we can see it in other people.

2..Why it’s important to recognise what makes you special and how this can help with your business messaging.

3..My simple system for noticing and documenting the unique ways you help people through the work you do.

Do you have questions about how to weave your unique value into your business messaging?
I’d love to hear from you. Please send me your questions by clicking on the link below:
melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 84: Why you don't always need testimonials for your business and what to do instead.

Tue, 23 Dec 2025 15:00:00 +1100

Do you want tips on what to do when you don't have testimonials for your new business or services?

This episode is for you.

When you create a new offering for your business you often don't have testimonials yet. If that's you and you're wondering how you can give your ideal clients proof that your services work, I'm here to help.

Today I’m sharing my thoughts on why you don't always need testimonials and what you can do instead.

3 things I share in this episode are:

1..Why testimonials aren't as important as everyone says they are and how you can launch your business or offer without them.

2..How you can use your own journey to show how you can help your ideal clients.

3..Why it isn’t always possible to use testimonials even if you do have them.

Do you have questions about what to do when you don’t have testimonials for your business or offer?
I’d love to hear from you. Please send me your questions by clicking on the link below:

melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 83: Why you need soul-aligned marketing for your business, instead of social media.

Tue, 16 Dec 2025 15:00:00 +1100

Do you want your marketing to feel more aligned and fun?

This episode is for you.

There's so much pressure to be on social media and if it doesn't feel aligned for you then marketing your business can drain your energy. Today I’m sharing why it’s essential to choose marketing options that feel aligned for you instead of listening to all the social media advice.

Because the best marketing strategy for your business is the one that feels good for you. It means you’ll bring the right energy to it and that’s what your ideal people will feel.

It’s time to say no to social media guilt and create a soul-aligned marketing system that focuses on building genuine connection with your ideal clients. Heart-led marketing that feels good for you.

3 things I share in this episode are:

1..Why using social media as a marketing strategy can lead to burn out if it isn’t aligned for you.

2..Why it’s essential to choose a marketing system that feels enjoyable for you instead of trying to be on all the platforms.

3..Practical examples of how I use organic heart-led marketing in my business to inspire you to create your own system.

Do you have questions on how to use heart-led marketing in your business?
I’d love to hear from you. Please send me your questions by clicking on the link below:

melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 82: How to work with your ideal clients so it aligns with your energy.

Tue, 09 Dec 2025 15:00:00 +1100

Do you want to create an aligned way to work with your clients so you don’t burn out?

Today I’m here to inspire you to create your own way to guide and support your clients because it’s okay to choose what works for you. And when you offer a unique approach, you’ll attract your ideal people.

I used to think that I had to offer zoom calls as part of my one to one work until I created my own process. Now I do most of my co-creating with my clients over email. It’s a flexible approach that works so much better for both of us.

What could that look like for you in your business? It’s time to create something that works better for you even if it’s never been done before.

3 things I share in this episode are:

1..Why I created a new process of working with my one to one clients over email and why it works better for both of us.

2..A few ideas for guiding and supporting your clients without zoom. This could be email collabortaion, Voxer or phone coaching.

2..How you can change the way you work with clients so you can make a difference without burning out.

Do you have questions on how to work with your ideal clients in an aligned way?

I’d love to hear from you. Please send me your questions by clicking on the link below:

melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 81: Why the perfect words for your messaging are your words and how to find them.

Tue, 02 Dec 2025 15:00:00 +1100

Do you wish you could find the right words for your messaging?

Today I’m sharing my favourite tips to help you get started because I believe that the perfect words are already inside you.

The reason we get stuck is because most of the advice out there says that if we don’t follow the formula and include the right copywriting words our message won’t connect.

I’m here to show you that the perfect words are your words. It isn’t about following a formulaic messaging structure.

What matters is your own unique way of expressing who you are, who you intuitively want to help and why it matters to you.

That’s what really builds connection and relationships with your ideal soul-aligned people.

3 things I share in this episode are:

1..Why we get stuck when we try to write the perfect messaging for our heart-led business.

2..Why using your own words is the best way to build connection with the people you’re here to help and how you can find them.

3..I guide you through three intuitive messaging questions to help you write and talk about who you help, what you do and why it matters to you.

Do you have questions on how to find the right words for your messaging?

I’d love to hear from you. Please send me your questions by clicking on the link below:

melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 80: How to use your intuition for guidance in your heart-led business.

Tue, 25 Nov 2025 15:00:00 +1100

Are you tired of second guessing yourself or overthinking all the shoulds in your heart-led business?

Today, I’m showing you a simple way you can start using your intuition for guidance instead of listening to the noise in your mind.

We all get stuck in overthinking because there’s so much advice out there telling us how we should do things in our business.

And all that advice has a way of getting into your head and before you know it, your inner critic (or the panel of judges, as I like to call them) are telling you what to do.

I’m here to help you stop your mind from getting in the way and make intuitive choices that feel aligned for you.

3 things I share in this episode are:

1..Why we get stuck in overthinking and how to notice when you’re making decisions in your business based on shoulds.

2..Why listening to your intuition in business is a practice not a done once solution. My simple technique for getting to know your intuition and how you can use it to make aligned choices in your business.

3..I share an example of how I used my intuition to cancel calendar scheduling on my website because it didn’t feel aligned.

Do you have questions on how to stop overthinking your business decisions and let your intuition guide you?

I’d love to hear from you. Please send me your questions by clicking on the link below:

melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 79: Why I don't believe in discounts for service-based business and what you can do instead.

Tue, 18 Nov 2025 15:00:00 +1100

Are you feeling the pressure to offer discounts in your business because everyone else seems to be doing it? Especially around Black Friday sale time.

This episode is your permission to say no to discounting your services because your price is an energetic exchange.

Today I'm sharing my insights on why I don't believe in discounts for heart-led service-based businesses and what you can do instead.

3 things I share in this episode are:

1..Why discounting your services can lead to burn out and how you can say no to things like the Black Friday sales if it deosn’t feel aligned.

2..How you can offer value through your core content instead of offering discounts.

3..Why you need to see your own value and use your intuition to guide how much you give in your business.

Do you have questions about packaging your services and giving value without discounting?

I’d love to help you get started. Please send me your questions by clicking on the link below:
melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 78: How to create an aligned brand style for your heart-led business that reflects who you are.

Tue, 11 Nov 2025 15:00:00 +1100

Do you want to create branding for your heart-led business that feels like you?

This episode is for you.

Your brand style matters because it gives your ideal people a visual impression of who you are before they even start reading any of your words.

It’s why I want to inspire you to choose colours and images for your website that reflect who you are.

My own branding journey has been a long one. When I first started in business, I thought I had to choose colours that everyone else said were the right thing even though I didn’t like them.

Everything changed when I stopped looking for the perfect colours and started choosing what I actually liked. Now I have branding that feels completely aligned with who I am. It's why I want to help you do it too.

And if you’ve already done your branding and it’s never felt right then this is your opportunity to choose what feels good for you.

3 things I share in this episode are:

1..Why it’s important to choose a brand style for your business that reflects who you are instead of trying to find the perfect colours.

2..How I found my own brand style so I could work with Naomi Gora, from Brand Whisperers, to create an aligned brand that I love.

3..My practical tips for finding your own brand style by noticing what you like and creating an inspiration board in Pinterest.

Do you have questions about creating a brand style for your business that feels like you?

I’d love to help you get started. Please send me your questions by clicking on the link below:
melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 77: How to intuitively align your business with who you are and why it matters.

Tue, 04 Nov 2025 15:00:00 +1100

Do you want to create a fulfilling, inspiring business without changing who you are?

This episode is for you.

If you feel like most of the business advice out there doesn’t work for you, there’s nothing wrong with you. It’s because you need to choose systems and strategies that feel aligned for you.

Today I’m sharing my own experience with changing the way I do things in my business to inspire you to choose what works for you.

3 things I share in this episode are:

1..Why generic business advice can keep you feeling stuck and what you can do instead.

2..How re-aligning your business with who you are can lead to more freedom and fulfillment.

3..My insights on what I changed in my own business and how it helps so I can inspire you to choose what works for you.

Some of the examples I share are:

Why I create invitation pages instead of sales pages.
Why I'm choosing not to do email list building right now.
Why I work with clients over email instead of zoom.

Do you have questions about how to align your business with who you are?

I’d love to help you. Please send me your questions by clicking on the link below:

melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 76: How to explain intangible results in your service-based business.

Tue, 28 Oct 2025 15:00:00 +1100

Do you struggle to explain the benefits of your service-based business to your ideal clients?

This episode is for you, especially if you feel like the results you give aren’t something tangible that you can easily describe.

I’ll share a simple way to show your ideal clients what you do and how it can help them.

3 things I share in this episode are:

1..How you can use your unique process to show your ideal people the value they’ll get from working with you. Especially when you have an intuitive business.

2..Why it’s important to consider how people will feel after working with you instead of trying to come up with a tangible outcome.

3..Why you don’t need to offer a big transformation. One small step might be exactly what your client needs to transform their own life.

Do you need help finding the right words to talk about what you do?
I’d love to hear from you. Please send me your questions by clicking on the link below:
melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 75: How to price your services in alignment with your energy and values.

Tue, 21 Oct 2025 15:00:00 +1100

Do you wish there was a heart-led way to price your services and offerings that felt aligned for you?

Today's episode is for you.

I know that as heart-led businesses we'd rather focus on helping people instead of figuring out our pricing. But when you don’t have aligned pricing it can quickly lead to burn out because you’re overgiving and undercharging.

I believe that money is an energetic exchange so when you’re pricing your services and offers it needs to be a fair exchange for both you and your client.

Today I’m sharing my insights on how to intuitively find a price that feels aligned with your energy and values.

3 things I share in this episode are:

1..Why it’s essential to look at your entire step-by-step process when you’re pricing your offers (not just the parts that your client sees).

2..My favourite techniques for finding an intuitive price that feels like a fair energetic exchange for your services and offers.

3..How you can use EFT Tapping to move through your pricing blocks so you can get your offer out into the world and start helping your ideal people.

Do you have questions on how to price your offers with integrity and energetic alignment?

I’d love to hear from you. Please send me your questions by clicking on the link below:
melaniecampbell.com.au/contact-melanie

My Resource Tips
Do you want to learn about the EFT tapping points?
The Tapping Solution website is my favourite resource for getting started with tapping. Here’s the link to their blog article on the main tapping points.
The Tapping Solution - 9 main tapping points

If you want to go deeper, they also have a book which I highly recommend.

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 74: How to use core content to build connection with your ideal clients without social media with Mel Daniels.

Tue, 14 Oct 2025 13:00:00 +1100

Are you looking for a heart-led way to connect with your aligned clients without social media?

Today’s conversation with Mel Daniels, Heart-led Content Strategist, is for you.

Creating the right content for your business isn't just about being seen. Core content helps you build genuine connection with the people who are aligned for you.

In this episode, we chat about how you can use core content in your heart-led business as a purposeful and sustainable strategy instead of relying on social media.

Mel Daniels is a Heart-led Content Strategist for big-hearted women in business. Her specialty is helping you grow your business with authentic content that feels easy because it aligns with your personality, your energy and your resources.

Her superpower is creating practical strategies that help you pull your valuable content ideas out of your head and share them in a way that shows your unique value and builds connection with your ideal people.

3 things we chat about in this episode are:

1..Why social media is so draining and how we can focus on core content as an effective alternative for building connection.

2..Mel and I share which platforms we prefer for sharing heart-led content in our own businesses.

3..Why it’s important to create a core content strategy that aligns with your values, time and energy and how to get started.

Listen to Mel Daniel’s podcast, The Powerful Content Podcast, for practical and sustainable content tips.
The Powerful Content Podcast

Join Mel’s membership, The Content Effect, for heart-led community, content strategies and support.
The Content Effect

Do you have questions on how to create core content for your heart-led business?

I’d love to hear from you. Please send me your questions by clicking on the link below:

melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 73: How to create purposeful heart-led content that aligns with your energy.

Tue, 07 Oct 2025 15:00:00 +1100

Are you feeling the pressure to create more content and show up on all the platforms because AI can help you, even though it doesn’t feel aligned?

Today I’m talking about why it’s more important to create less content and do it in a way that feels authentic to you.

I believe that AI tools like ChatGPT can be a valuable productivity assistant in your business but it’s certainly not a replacement for you.

Because to use it in the right way, without losing who you are, you need to have the time and energy to put your own words into it and edit everything it gives you.

That’s why it’s okay to say no to doing more and choose your own path to creating heart-led content that aligns with your purpose.

3 things I chat about in this episode are:

1..Why tools like ChatGPT can be a valuable productivity assistant when you use it with purpose and start with what’s most important to you.

2..How to choose what to focus on right now so you can be consistent without burning out.

3..Why it’s okay to say no to the content and visibility shoulds and do what feels aligned for you.

Do you have questions about how to create a heart-led content system that feels aligned with your energy and purpose?
I’d love to hear from you. You can send me your questions using the link below:

melaniecampbell.com.au/contact-melanie

If you’d like to learn more about my online course, ChatGPT with Authenticity, you can do that on the link below:

melaniecampbell.com.au/learn-chatgpt-with-authenticity

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 72: How to overcome the fear of “what if it works” so you can share your heart-led business ideas.

Tue, 30 Sep 2025 15:00:00 +1000

Are you getting stuck in the fear of “what if it works” and it’s stopping you from putting your heart-led business ideas out into the world?

I used to think this was just me. It turns out, it’s a common fear for heart-led women in business because we care about giving value and we feel responsible for giving our people what they need.

It’s why, in today’s episode, I’m sharing practical intuitive tips based on my own personal experience so you can move through it and launch your ideas.

3 things I chat about in this episode are:

1..Why the fear of “what if it works” can be more of an obstacle for heart-led women in business than the fear of failing.

2..I share my own personal experience of how this fear came up in my own business and what I did about it so I could create my Holistic Women’s Business Collective.

3..My practical tips for noticing when the “what if it works” fear is keeping you stuck and how you can build your self-trust to move through it and launch your heart-led ideas.

Do you want simple tips for moving through the “what if it works” fear so you can put your ideas out into the world?

I’d love to hear from you. Please send me your questions by clicking on the link below:
melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 71: 3 things to consider before you build your heart-led email list.

Tue, 23 Sep 2025 15:00:00 +1000

Are you feeling the pressure to create an email list even though you don’t have the time and energy?

This episode is for you.

Today I’m sharing 3 things you need to consider before you build your heart-led email list. The reason is, I want to help you choose what’s aligned for you, instead of feeling like you have to listen to the traditional email marketing advice. Because we’ve all heard that creating an email list is essential for growing your business. What doesn't get talked about is how to make sure that it aligns with you and your energy.

I think of email as the modern form of letter writing which means that every email I send is crafted with purpose and care. It’s why (at the time of recording), I don’t have an email list because I realised that I don’t have the energy to put into it right now. That could change in the next month or it could be next year. And that’s okay. I’m choosing what works for me.

By sharing my thoughts on email list building, I want to inspire you to choose what feels aligned for you.

3 things I chat about in this episode are:

1..Why I don’t have a formal email list right now and how I’ll intuitively choose when to re-start it.

2..What’s the purpose behind building your list and why it needs to be more than selling. Because I know you’d rather be giving value than sales pitches.

3..How to realistically assess the time, energy and financial resources you need for setting up and maintaining your email list. So you can choose what works best for you instead of adding to your business to-do list.

Do you have questions on how to create an intuitive heart-led email list?

I’d love to hear from you. Please send me your questions by clicking on the link below:
melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 70: How to align your time with your unique energy rhythms with Christie Flora.

Tue, 16 Sep 2025 11:00:00 +1000

Do you want holistic tips for managing your time so you don’t burn out?

Today’s conversation with Christie Flora is for you.

Christie and I chat about how to create holistic time management systems that feel achievable and even fun. Which means you can work in flow with your energy and give yourself permission to do what works for you in your business and your life.

Christie Flora is a Holistic Time Management Coach. She helps heart-led business owners and purpose-led professionals, like you, create flexible time management systems that align with your unique energy rhythms so you can create space for doing what you love.

3 things we chat about in this episode are:

1..What is Holistic Time Management and why is it so important for us as business owners.

2..Why it’s essential to check in with your energy and create a flexible to-do list for your business and personal life.

3..Christie’s practical tips for taming your email Inbox, freeing up brain space and how you can choose simple systems that feel most intuitive for you.

Would you like to connect with Christie Flora?
I highly recommend signing up for her newsletter for practical holistic time management tips. You can do that through her website at florandorder.com

Join one of Christie’s “Get Stuff Done” Parties
florandorder.com/getstuffdone

Connect with Christie on socials
Instagram (@florandorder) and Linkedin.

Do you have questions on how to align your heart-led business with your energy rhythms?

I’d love to hear from you. Please send me your questions by clicking on the link below:

melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 69: How to intuitively discover your soul-aligned clients, without doing a client avatar.

Tue, 09 Sep 2025 15:00:00 +1000

Do you want to intuitively discover who your soul-aligned clients are without having to do traditional demographic based client avatars?

This episode is for you.

Today I’m sharing my intuitive approach to discovering who your ideal client is because I believe this needs to start with you before you look outside yourself for answers.

I’m speaking from past experience because focusing on demographics and market research took me off track. It’s why I chose to focus on the values and personal qualities that mattered to me and the people who I felt inspired to work with instead. It made everything so much easier.

It’s why I help heart-led intuitive women, like you, to use your intuition to find your aligned clients too.

It also helps you create aligned offerings because you’re noticing what feels fulfilling for you instead of focusing on what you think other people want.

3 things I chat about in this episode are:

1..Why I choose not to use traditional client avatars in my own business and what I do instead.

2..How to get clear on the personal qualities and values your aligned clients share and why this matters.

3..My simple tips for brainstorming who your ideal client is and what you want to help them do.

Do you have questions on how to use your intuition to discover who your ideal client is?

I’d love to hear from you. Please send me your questions by clicking on the link below:

melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 68: Why you can say no to social media for marketing your heart-led business and how to find an aligned alternative.

Tue, 02 Sep 2025 15:00:00 +1000

Do you wish you could say no to social media for marketing your heart-led business?

Today’s episode is for you.

I know we all feel the pressure to use social media for marketing our businesses but it isn’t the only way.

I’m here to inspire you to choose an alternative that feels aligned for you. So you can share purposeful content with your ideal clients on a platform you enjoy.

Because when you do what feels right for you it’s so much easier to focus on genuine connection instead of generating content.

3 things I chat about in this episode are:

1..How to use your intuition to decide whether it’s time to say no to social media for marketing your business.

2..Why I chose an alternative to social media and what I focus on instead.

3..I mention a few of my favourite alternatives for sharing core content that helps build genuine connections with the people you’re here to help.

Do you have questions on how to find your aligned clients without social media?

I’d love to hear from you. Please send me your questions by clicking on the link below:

melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 67: How your heart-led business can stand out in a crowded online space.

Tue, 26 Aug 2025 15:00:00 +1000

Do you want to know how your heart-led business can stand out in a crowded online space?

This episode is for you. Today I’m sharing a few simple tips to help you put your soul-aligned business or offer out into the world and trust that the right people will find you.

I’m speaking from experience because I’ve been through this too. And the main thing that helped me was realising that even though your business or offer idea might look the same on the surface, what makes it different is your unique qualities and approach.

The reason your ideal people will choose you over someone else is because they resonate with you as a person, not the thing that you do. It’s why I want to inspire you to take the time to recognise what makes you unique and how you do things differently to other people in your space.

3 things I chat about in this episode are:

1..Why you can start your heart-led business or create your new offer even if other people seem to be doing something similar to you.

2..How your unique combination of qualifications and lived experiences can help you naturally stand out in a crowded online space.

3..Why it’s important to recognise your own value and share your unique approach so you can attract your aligned people.

Do you have questions on how your heart-led business can stand out in a crowded online space?
I’d love to hear from you. Please send me your questions by clicking on the link below:

melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 66: How to support yourself through perimenopause so you can run your business and enjoy life with Mel Macoun.

Tue, 19 Aug 2025 15:00:00 +1000

Do you want to take control of your perimenopause journey so you have the energy to run your business and enjoy this phase of life?

Today’s conversation with Mel Macoun is for you.

If you’re a regular listener, you’ll know I often talk about perimenopause. As a woman in business over 40, I’ve been on my own journey.

And I know from my own personal experience how challenging it can be to navigate your business around the changes to your memory and energy levels. I also know that making small changes to support your mind and body in perimenopause can make a big difference to the way you feel.

It’s why I invited Mel Macoun to share her practical insights and simple strategies to help you use this phase of life as an opportunity to make choices that work for you in both your business and your personal life.

Mel Macoun is a Perimenopause Health & Wellness Practitioner, Chronic Pain Physiotherapist and Yoga Teacher. She helps women in Perimenopause to stop pushing through and start creating healthier habits to support their mind and body so they can feel calm, confident and in control of their own wellbeing.

4 things we chat about in this episode:

1..What happens when perimenopause means you can't remember all the things you used to and what you can do to support yourself. We share stories from our own journeys with perimenopause.

2..How focusing on your mindset can help you use perimenopause as an opportunity to make choices in your business and life that work better for you.

3..Mel’s essential tip of doing less and choosing what to let go of before you add anything new to your to-do list. Why this makes it easier to create healthy habits that support you instead of trying to push through.

4..Why it’s important to talk about perimenopause with like-minded women so we can empower and support each other. Because you deserve to get the help you need, whatever that looks like for you.

Do you have questions about perimenopause?
You can contact Mel Macoun and ask your Perimenopause questions by clicking on the link below:
thehealthshift.com.au/contact

Would you like to book a Perimenopause Insight Session with Mel Macoun?
You can learn how it works and book your session with Mel Macoun on the link below:
thehealthshift.com.au/

Do you have questions on how to navigate your business around perimenopause? Or other topics you’d like me to talk about in future episodes?
I’d love to hear from you. Please send me your questions on the link below:
melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 65: How to re-discover your focus when you're feeling stuck in procrastination in your business.

Tue, 12 Aug 2025 15:00:00 +1000

Are you feeling stuck in procrastination and you want to find a way to get your focus back? Today’s episode is for you because I know how that feels.

It’s normal to procrastinate, it’s something we all go through. But it can stop you from getting started on the things you really want to focus on. It’s why you need simple strategies to overcome procrastination so it doesn’t keep you stuck.

Today I’m sharing a few of the ways that procrastination shows up in my business and how I move through it in case these strategeies help you too.

3 things I chat about in this episode are:

1..Why it's important to notice when procrastination is getting in your way and what’s behind it. Awareness is the first step because it means you can do something about it.

2..How you can overcome procrastination when it’s tied up in perfectionism and unrealistic expectations. I share an example of how this shows up in my business and how I move through it by focusing on my purpose instead.

3..My favourite techniques for noticing procrastination and getting started anyway. Some of these are EFT Tapping, going for a short walk and focusing on the first tiny step.

Do you have questions on how to overcome procrastination in your heart-led business?
I'd love to hear from you. Please send me your questions by clicking on the link below:

melaniecampbell.com.au/contact-melanie

My recommended resources for this episode
Do you want to learn more about tapping to overcome procrastination?
The Tapping Solution website is my favourite resource for getting started with tapping. Here are links to their blog articles on tapping points and procrastination. If you want to go deeper, they also have a book which I highly recommend.

The Tapping Solution - 9 main tapping points

The Tapping Solution website - procrastination

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 64: 5 things you need on your website to connect with your soul-aligned clients.

Tue, 05 Aug 2025 16:00:00 +1000

Do you want a simple checklist for what to include on your website so you can attract and connect with your aligned clients?

Today I’m sharing my simple tips and insights on the essential things to include on your website based on my experience as a holistic women's business guide, intuitive copywriter and website designer.

Heart-led women in business often ask me to review their website and recommend simple changes and refinements to help them transform their website into an authentic visibility platform that shows their aligned people why they need to work with them.

I love doing this because I believe that your website is an essential part of your heart-led business. There are a few common things that I often notice are missing and they’re easy to implement. In this episode I’ll share what they are and why they’re important.

5 things I chat about in this episode are:

1..Why you need an About page that reflects who you are and includes a photo of you.

2..Why you need to include an invitation page for at least one service or offering.

3..Why it’s important to connect your core content to your website to show your ideal people what you stand for and how you help.

4..How to make it easy for your aligned people to start a conversation with a simple contact form.

5..Bonus tip: What to include on your Home page so people can clearly see who you help and what you do as soon as they visit your website.

Do you have questions on how to turn your website into an authentic online home for your heart-led business?
I'd love to hear from you. Please send me your questions by clicking on the link below:

melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 63: How to find your aligned income streams so you can grow a sustainable business.

Tue, 29 Jul 2025 15:00:00 +1000

Do you want to create income streams in your service-based business that help you make a difference for your ideal people and take care of your energy?

This episode is for you.

Today I’m guiding you through my simple process for brainstorming income stream ideas for your heart-led business. Which means you can start mapping out your own system for growing a sustainable business that works for you.

The reason this matters is because as a heart-led service provider I know you’re trying to balance your energy with the amount of time that you can spend working with clients so you don’t burn out.

I’ve been there. It’s why I believe it’s essential to have a mixture of active and passive income streams that support you to work in flow with your own energy.

I want to help you see that you have other options besides one to one services or group programs.

3 things I chat about in this episode are:

1..Why you need a variety of income streams from active 1:1 offers to automated offerings like courses, workshops or digital products to grow your heart-led business in a sustainable way.

2..How to start brainstorming your own income stream ideas for each category so you can choose what feels most aligned for you.

3..What to create first by using your intuition to choose the income stream ideas that inspire and excite you the most. So you can pick one idea to get started on and break it down into tiny, manageable steps.

Do you have questions on how you can map out soul-aligned income streams for your heart-led business?
I'd love to hear from you. Please send me your questions by clicking on the link below:

melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 62: How to create a heart-led conversation starter instead of an elevator pitch with Cat Matson

Tue, 22 Jul 2025 15:00:00 +1000

Are you struggling to create an elevator pitch because you don't want to feel like you're selling?

Today's conversation with Cat Matson is for you. Join us to hear how you can create a heart-led conversation starter instead of an elevator pitch.

Which means you don’t need to come up with the perfect script or feel like you have to sell. Instead, it’s about creating genuine connections with the people you're here to help.

Cat is an Authentic Speaking Mentor and Coach who helps heart-led change makers and humble leaders to change their world one conversation at a time.

I’ve experienced Cat’s work for myself so I know she values authenticity and connection as much as I do. It’s why I invited her to discuss this important topic.

3 things we chat about in this episode are:

1..Why authentic conversations are essential for creating connection in heart-led business and why you don’t need a traditional elevator pitch.

2..Our simple tips to help you share what you do, who you help and authentically showcase your expertise.

3..How you can use a meaningful creative title to spark interest and give your ideal people a simple way to understand what you do.

Do you want to connect with Cat?

You can find her here:

https://www.catmatson.com.au/

Do you have questions on how you can create heart-led connection phrases for your business?

Please send me your questions and I’ll help you get started. You can contact me here:

melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 61: How to create soul-aligned programs for your heart-led business that are unique to you.

Tue, 15 Jul 2025 15:00:00 +1000

Are you looking for inspiration to create programs and offers that align with your unique gifts and energy flow? This episode is for you.

Today I want to encourage you to experiment with new ways of helping your clients. If the thought of having to include weekly zoom calls in your program doesn’t feel like the right fit for you then it’s okay to create your own way of guiding and supporting your clients.

I want you to be guided by your own intuitive way of working instead of trying to fit into what other people are doing in your space. Becasue when you do what works best for you, you can make the most of your gifts and help your clients get what they need too.

3 things I chat about in this episode are:

1..Why it’s important to choose your own intuitive way of delivering your offers and supporting your clients.

2..My simple tips for clearing space for creativity when you’re in offer creation mode.

3..Why you need to use your unique skills and experience to guide the way you create your heart-led programs and offers.

Do you have questions on how you can create soul-aligned offers for your business?
Please send me your questions and I’ll help you get started. You can contact me by clicking on the link below:

melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 60: How to bring the heart back into marketing your business so you can connect with your ideal people.

Tue, 08 Jul 2025 14:00:00 +1000

Do you want to change the energy around marketing your business so it feels heart-led and aligned? This episode is for you.

It’s time to say no to the pushy energy of traditional marketing and create a heart-led system that feels aligned with you. Which means you don’t need to focus on selling, it becomes a natural process instead.

Authentic marketing is really about sharing value, building genuine relationships and inviting your people to work with you.

I want to inspire you to think differently, to see that you can be visible and connect with your ideal clients in a way that feels good.

3 things I share in this episode are:

1..Why it’s important to transform traditional marketing language into words that feel heart-led and authentic.

2..What heart-led marketing means and how it can help you be visible so you can connect with your ideal people.

3..My simple strategies for how you can change the energy around marketing your business by focusing on sharing value and creating invititations instead of selling.

Do you have questions on how you can bring the heart back into marketing your business?

Please send me your questions and I’ll help you get started. You can contact me by clicking on the link below:

melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 59: 5 things you need to know about yourself to create your soul-aligned business after 40.

Tue, 01 Jul 2025 14:00:00 +1000

Do you want to create a heart-led business that feels authentic to who you are?

Today’s episode is for you.

This is one of my favourite topics because I believe that creating a soul-aligned business starts with you. To help you get started, I’m sharing 5 essential things for you to reflect on so you can create a heart-led business that feels inspiring, fulfilling and in flow with your energy.

Whether you’re new in business or you want to change your current business model, I hope this episode helps you to brainstorm ideas and spark new possibilities for how you can align your business with you.

5 things I guide you through in this episode are:

1..What do you enjoy doing in your business and your personal life? List all of the things that feel fulfilling, fun or inspiring for you.

2..What are your energy rhythms in your business? Do you need regular rest breaks or can you do focused work for several days then you need a break? Start noticing when you feel energised and when you need to take a break.

3..What are your favourite ways to help people in your business and your personal life? Do you prefer one to one connection and conversations or do you like teaching or guiding a group of like-minded people? Even though this is for your business, your personal life can give you valuable insights as well.

4..What are all of your heart-led values? Your values are the motivation behind your business. You can choose as many as you like. These are things like authenticity, integrity, meaningful connection, empowering women. Choose the words or phrases that resonate with you.

5..Who are the people you enjoy working with in your business? These are the people that you feel naturally drawn to because they inspire you and align with your own values. Think about the personal qualities you want them to have.

If you can, write down all of the ideas that come up while you’re listening to the episode. This is a great starting point for making choices in your business that feel good for you.

Do you have questions on how to know yourself better so you can create a heart-led business that feels inspiring and fulfilling?

Please send me your questions and I’ll help you get started. You can contact me by clicking on the link below:

melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 58: Why your heart-led words are essential for creating connection with your ideal people (especially when we’re surrounded by AI generated content).

Tue, 24 Jun 2025 14:00:00 +1000

If you’re tired of seeing and hearing about AI generated content, this episode is for you.

Today I’m sharing my thoughts on why it’s more important than ever before to share your authentic voice in all of your content.

Because AI will never be a replacement for you and your heart-led words. When you use words that come from your heart in your content, you can create meaningful connections with the people you’re here to help.

3 things I share in this episode are:

1..Why your own authentic words are essential for creating connection with your community. I share a story about an email newsletter that I unsubscribed from recently and why.

2..How you can use AI in an authentic way by thinking of it as a content assistant not a replacement for you.

3..My favourite simple tip for writing authentic heart-led words even if you feel like you’re not a writer.

Do you have questions on how to find your unique voice and write words that connect with your soul-aligned clients?

I'm here to help you. Please send me your questions and I’ll help you get started. You can get in touch with me here:

melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 57: How to make aligned choices in your heart-led business by connecting with your intuition.

Tue, 17 Jun 2025 15:00:00 +1000

Do you want a simple way to follow your own intuition so you can make choices in your heart-led business that feel right for you?

This episode is for you.

Today I’m talking about how to use your intuition to guide the choices you make in your business. Which means you can say no to the business strategies that don’t feel aligned for you and create your own path.

I’ll guide you through a simple way to start listening to your intuition, especially if you’ve never tried it before.

And if you've already started experimenting with intuitive decision making, this episode is your reminder to trust it for guidance in your heart-led business.

3 things I share in this episode are:

1..Why you need to listen to your own inner guidance in business.

2..My simple method for connecting with your body’s intuition so you can make choices in your business that feel right for you.

3..My favourite way to use intuition and inner guidance for coming up with ideas and working through challenges in your business.

Do you have questions on how to use your intuition to make aligned decisions in your business?

I’m here to help you get started. Please send me your questions here:

melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 56: 5 ways to attract your soul-aligned clients without social media. So you can grow your heart-led business without burning out.

Tue, 10 Jun 2025 17:00:00 +1000

Do you wish you could spend less time worrying about marketing your business on social media? If social media doesn't feel aligned for you and you're looking for ways to build genuine connections with your ideal people, this episode is for you.

I’m here to show you that you do have a choice.

Because if you’re a heart-led business, like me, then social media might not feel aligned with the way you want to be visible online.

So what do you do instead?

Today I’m sharing five alternatives to help you authentically attract and connect with your ideal clients without social media. As you listen to the episode, take note of which options feel good for you.

3 things I share in this episode are:

1..Why you don’t have to use social media as part of your heart-led marketing strategy.

2..How you can use a blog, podcast, podcast guesting, YouTube or referrals as effective alternatives to social media.

3..My tips on how to choose which visibility alternative feels most aligned for you. Because it’s so much easier to create content and genuine connections when you’re doing something you enjoy.

Do you have questions on how to say no to social media and create a heart-led visibility plan that’s aligned with you?

I’m here to help you get started. You can ask me your questions here:

melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 55: How to use the moon cycles in your business so you can work in flow with your energy.

Tue, 03 Jun 2025 15:00:00 +1000

Have you always wondered why you feel more energised at different times of the month? It could be the moon cycles.

This episode is for you if you’re tired of pushing through and you want a simple way to feel more in flow with your own energy cycles.

Today I’m sharing what I discovered when I aligned my energy and the tasks in my business with the phase before the new moon. Because I want to inspire you to notice your own energy levels and create a more flexible approach to getting things done.

3 things I chat about in this episode are:

1..Why I decided to change my to-do list using the moon phases as guidance for what to work on. And how you can too.

2..How the phase before the New Moon helped me to give myself permission to stop trying to pushing through and take a gentler approach.

3..How you can check in with your own energy levels and be productive in your business in a way that works for you right now.

Do you have questions on how to work in flow with your energy in your business?
I’m here to help you. You can ask me your questions here:

melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 54: My favourite ways to use ChatGPT with integrity and authenticity.

Tue, 27 May 2025 15:00:00 +1000

Do you want to know how ChatGPT can be a useful tool for your business without losing your integrity?

If you’ve been worried about using ChatGPT because it doesn’t feel aligned with your value of authenticity, this episode is for you.

Today I’m talking about some of the tasks I use it for in my business to help overcome procrastination and overwhelm.

When you know how to use it in an authentic way, it can save you time and energy while you stay aligned with your values and your unique voice.

3 things I chat about in this episode are:

1..Why ChatGPT can be a useful tool in your business for overcoming procrastination and overwhelm.

2..How you can use ChatGPT as a starting point for sparking your content ideas not a replacement for you.

3..How I use ChatGPT to save time and energy by transforming rough brainstorming notes into a structured page using my key points so it’s easier to edit.

Do you have questions on how ChatGPT can help you overcome procrastination and overwhelm in your business?

I’d love to hear from you. You can ask me your questions here:

melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 53: How to outsource and get support for your soul-aligned business so it feels right for you.

Tue, 20 May 2025 15:00:00 +1000

Are you feeling the pressure to outsource some of your tasks so you can stop wearing all the hats and grow your business?

Today I’m talking about choosing when you’re ready to get support and how you can choose the right type of help for you.

I know for me, I prefer to work with a specialised expert on a project by project basis instead of hiring a permanent virtual assistant. For other women in my business networks, a virtual assistant has helped them free up their time and run their business more efficiently. It depends on what’s right for you.

Before you get started you also need to look at what’s most important to you in your business and whether there are tasks that you’re doing because you think you should. Those are the things you can say no to.

3 things I chat about in this episode are:

1..Why you need to get clear on what’s most important to you in your business before you think about outsourcing.

2..How you can decide which type of support will work best for you. Do you need a general virtual assistant or a specialised expert in a particular field eg. web designer, branding designer.

3..How to choose which tasks you want to outsource and which ones you want to let go of based on your values and energy.

Do you have questions on how to outsource in your business so it feels right for you?

I’d love to hear from you. You can ask me your questions here:

melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 52: How to align your week with your energy flow so you can be productive without burning out.

Tue, 13 May 2025 15:00:00 +1000

Do you feel guilty because you don’t feel energised first thing on Monday morning?

You’re not alone. That was me too. This episode is your permission slip to plan your week so it feels in flow with your energy and let go of the productivity guilt.

Today I’m sharing my experiment of planning my week inspired by astrology and the planetary energies. I can already tell you that it’s life-changing.

By being mindful of how your energy works best and planning each day to suit, you’ll actually be far more productive and overcome the risk of burn out.

We’re all unique so how you feel on each day can change depending on what else is going on for you right now. Think of this as a flexible structure and tune into your intuition to notice what feels right for you. Allow yourself the flexibility to experiment and change your days around if you need to.

3 things I chat about in this episode:

1..Why you don’t need to start work first thing Monday morning unless it feels right for you.

2..How you can tune into your unique energy flow and identify patterns that align with the days of the week.

3..How I plan my week to align with my energy and how it’s helped me let go of the Monday morning shoulds.

To spark ideas for you, I’ve listed the days of the week, their ruling planet and how they show up for me.

Monday: Moon (choosing my focus, creative work, doing what I feel like)
Tuesday: Mars (my week officially starts, productivity day)
Wednesday: Mercury (sharing ideas, meetings, connection, recording, writing)
Thursday: Jupiter (connection and productivity)
Friday: Venus (my day off for whatever I feel like doing outside my business)
Saturday: Saturn (get things done in a flexible way: life, business, time for fun)
Sunday: Sun (what makes my soul happy: fulfilling, inspiring, relaxing activities)

Start noticing if there are patterns that show up for you on each day of the week.
Which days do you feel most energised and are there specific tasks or activities that feel easier on particular days?

For example, I changed my podcast recording day from Monday to Wednesday and it was life-changing. The ideas flowed freely and I could record several episodes. It often felt like a struggle on a Monday.

Do you have questions on how to plan your week to align with your energy flow?

I’d love to hear from you. You can ask me your questions here:

melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 51: Discover your Unique Personal Value in business so you can attract your soul-aligned people.

Tue, 06 May 2025 15:00:00 +1000

Have you ever felt like you needed more qualifications to show your value and attract your ideal clients?

This episode is for you because that used to be me. Until I realised that even though qualifications are important, what makes you stand out is so much more than that.

You are the reason your soul-aligned clients will choose to work with you. You have your own unique perspective and approach. It’s what makes you different and unique that helps you stand out. Especially when there are so many other people doing seemingly similar things.

Today I’m sharing my concept of Unique Personal Value to help you see what makes you unique and valuable so you can authentically attract your soul-aligned people.

3 things I chat about in this episode are:

1..Why you need to uncover your Unique Personal Value in business to stand out online.

2..My simple tips for discovering what your Unique Personal Value is by focusing on your experiences and personal qualities.

3..Why it’s essential to notice all parts of you even if you don’t think they’re relevant to your business. I give you a few examples of how these personal qualities are what makes you valuable and unique.

Do you have questions on how to discover your Unique Personal Value in business?

I’d love to hear from you. You can ask me your questions here:

melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 50: Simple website SEO tips for your soul-aligned business. Even if you’re not tech savvy.

Tue, 29 Apr 2025 15:00:00 +1000

Do you want simple tips on how to use SEO on your website without the technical jargon?

This episode is for you.

I often get asked about SEO when people discover that I used to have a website design and development business.

The most important thing for you to know is that it doesn’t need to be complicated and you don’t need to get stuck in trying to figure out or implement SEO to get found by your ideal people.

It’s why I’m sharing a few practical tips to help you understand and choose whether you want to focus on simple SEO for your website. Even if you’re not tech savvy.

3 things I chat about in this episode are:

1..What is SEO and does it matter for getting found online.

2..How you can use your website content to answer your ideal people’s questions and improve your SEO at the same time.

3..Why it’s essential to focus on helping your ideal people and your authentic words before you think about SEO.

Do you have questions on how to use SEO authentically in your website content?

I’d love to hear from you. You can ask me your questions here:

melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 49: How to attract your soul-aligned clients by being authentically you.

Tue, 22 Apr 2025 15:00:00 +1000

Do you want to learn how to attract your soul-aligned clients by being authentically you?

Today I’m talking about why you don’t need to try to be like anyone else to attract your ideal people. It’s not about asking who you think your ideal people want you to be.

You get to choose who you want to work with and by letting your own uniqueness and authenticity shine through you will attract your soul-aligned clients.

Join me to hear practical tips on how to use authenticity to intuitively market your business instead of following traditional marketing tactics that don’t feel aligned.

It’s time to focus on creating genuine connections with your ideal people because I know that matters to heart-led women in business like us.

3 things I chat about in this episode are:

1..Why you don’t need to change who you are to attract the right people to your work.

2..How to choose who your soul-aligned clients are and why it’s okay to say no to people who don’t feel aligned with your values.

3..Why it’s essential to follow your own authentic path when it comes to marketing your business so you can build genuine relationships with the people you want to help.

Do you have questions on how to attract your soul-aligned clients by being authentically you?

I’d love to hear from you. You can ask me your questions here:

melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 48: How to turn your business ideas into simple projects you can actually get done.

Tue, 15 Apr 2025 15:00:00 +1000

Do you have lots of ideas that you wish you could implement in your business?

But you never seem to get past the planning phase because it feels like too big a task to get done. So you get stuck in planning overwhelm and never get started.

I know how you feel because that used to be me. Until I discovered a better way to get things done without the overwhelm, procrastination or burn out.

Today I’m sharing my favourite practical tips to help you turn your ideas into manageable action steps. So you can stay motivated and get your project started.

3 things I share in this episode are:

1..How to transform your ideas into tiny achievable action steps that give you a simple process to follow.

2..Why I recommend intuitively choosing one project at a time so you can avoid feeling scattered and get it done in flow with your energy.

3..How you can stay inspired by focusing on one tiny step at a time. Why I use the mantra “all I need to do is take the next tiny step” and also take the time to notice how far I’ve come.

Remember that lots of tiny steps add up to sustainable results.

Do you have questions on how to turn your business ideas into simple bite-sized action steps?

I’d love to hear from you. You can ask me your questions here:

melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 47: How to use flexible scheduling and divine timing to align your productivity with your energy.

Tue, 08 Apr 2025 15:00:00 +1000

Do you feel guilty because you’re not getting enough done in your business?

This episode is for you because I’ve been there too.

Today I’m talking about how to trust in divine timing instead of feeling like you have to push through to meet a perceived deadline.

In my own business, I’ve discovered that things usually work out better when I allow myself the time and space to adapt when unexpected things pop up. Or my intuition is telling me that I need to do something different.

Join me to hear my favourite practical tips for flexible scheduling when your projects aren't going to plan. And how you can still feel like you’re making progress.

3 things I share in this episode are:

1..How trusting in divine timing and your intuition can help you get things done in a way that feels right for you.

2..How I use flexible completion dates to align my projects with my energy and how you can do it too.

3..Why it’s essential to be a gentler task master when things don’t go to plan and give yourself the space to notice how much you’ve already achieved before you plan your next step.

Do you have questions on how to use flexible productivity in your soul-aligned business?

I’d love to hear from you. You can ask me your questions here:

melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 45: How to connect with your ideal clients with messaging that sounds like you.

Tue, 25 Mar 2025 15:00:00 +1100

Do you want to connect with your ideal clients through words that align with who you are?

I created this episode for you because authentic messaging is a common ingredient that’s missing for many of the heart-led women I work with. And I’ve been there too. The reason is, we get told that we have to copy and paste our ideal client’s words to create our messaging instead of connecting with our own unique voice.

I believe that when your words come from your heart and soul they have the power to connect deeply with your ideal people. It’s why I help women, like you, to find your authentic voice.

Today, I’m sharing why this is so important and my favourite tips to help you create messaging with soul in your business.

3 things I chat about in this episode are:

1..Why your messaging needs to come from your heart instead of copy pasting your ideal people’s exact words.

2..My favourite tips on how to allow your authentic voice to shine through in your messaging so you can stand out in your space.

3..How to refine your existing content so it sounds more like you and creates genuine connection with your ideal people.

Do you have questions on how to create messaging with soul for your business?

I’m here to help you get started. You can ask me your questions here:

melaniecampbell.com.au/contact-melanie

Do you want tips on heart-aligned selling?

For tips on creating your authentic sales or invitation page, listen to HWB Episode 17. I've added the link for you below:

HWB 16: Create a soul-aligned sales page for your website

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 44: Heart-Aligned Selling: How to share what you do without feeling salesy.

Tue, 18 Mar 2025 14:00:00 +1100

Do you struggle to share your offers because you don’t want people to think you’re being salesy or pushy?

This episode is for you. Because I know if you’re listening to this podcast then you’re a heart-led woman in business who cares about being authentic and giving value rather than focusing on sales pitches.

And I know there’s a lot of pressure out there in the online business world to be constantly trying to sell what we do. And I know that doesn’t feel authentic for women like us. So the good news is, it doesn’t have to be like that.

There is another way and that’s what I’m sharing with you today.

3 things I talk about in this episode are:

1..Why it’s time to let go of traditional sales tactics and lead from the heart instead.

2..How heart-led selling can help you share what you offer without feeling pushy or salesy.

3..How you can invite people to work with you in a way that feels natural and authentic.

Do you have questions about how to invite your ideal people to work with you without having to sell?

I’m here to help you get started. You can ask me your questions here:

melaniecampbell.com.au/contact-melanie

Do you want more tips on heart-aligned selling?

For tips on creating your authentic sales or invitation page, listen to HWB Episode 16.

HWB 16: Create a soul-aligned sales page for your website

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 43: Choose Your Own Path to a Soul-Aligned Business. Why it matters and how to get started.

Tue, 11 Mar 2025 15:00:00 +1100

Are you feeling overwhelmed by all the things you think you SHOULD do to create a successful business? Especially when it comes to launching your offers.

This episode is for you.

I was inspired to record this episode by a conversation I was having with a friend of mine who was feeling stuck in the overwhelm of creating and launching her course.

The online business world is noisy and there are so many people telling you that you have to be on social media and you need to grow your email list and set up a sales funnel and all the many other things.

So what can happen, when you’re new in business or you don’t have all of your systems in place, is you can get stuck in all the “shoulds” before you even create the thing that will help your ideal people.

I know how this feels because I’ve been there too. And everything changed when I started choosing what worked for me not what everyone else was saying.

It’s why I want to share this with you today. I want you to know that there are other ways to do things in your business. Ways that feel aligned for you. There’s always a simpler alternative when you focus on what feels most inspiring for you.

Think of this episode as your invitation to start creating your own soul-aligned path in business.

3 things I chat about in this episode are:

1..Why you don’t need to listen to all of the business advice out there and what you can choose to do instead.

2..How you can simplify your approach by noticing which tasks drain your energy and prioritising the things that are easiest for you.

3..Why I believe there’s always another way when you follow what feels aligned for you. My simple example for a heart-led approach to launching your offer when you don’t have an email list.

Do you have questions about how to create your own soul-aligned path in business?

I’m here to help you get started. You can ask me your questions here:

melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 42: 3 ways to guide Chat GPT to sound more like you without replacing your voice and authenticity.

Tue, 04 Mar 2025 18:00:00 +1100

If you’ve been resisting using ChatGPT because it didn’t feel aligned with your values, this episode is for you.

I’ve been there too so I know exactly how you feel. That was me in 2023 when I first heard about ChatGPT. Since then I’ve made friends with it and discovered that it’s a great assistant when you know how to use it in a way that feels authentic.

In this episode, I’ll share three of my favourite techniques for guiding ChatGPT so you can actually enjoy using it.

Even though ChatGPT will never be a replacement for your voice and thought leadership, it’s a valuable tool for sparking ideas when you’re feeling stuck in overwhelm.

3 tips I share in this episode are:

1..Why you need to know what your unique voice and writing style is so you can guide ChatGPT.

2..How you can use conversational feedback to help ChatGPT understand what you want so you get better results.

3..Why it’s important to add your own ideas into your prompts so ChatGPT has your unique words to work with.

Do you want to learn how to use ChatGPT without losing your authentic voice?

I created my ChatGPT with Authenticity online course for you. You can find out how it works here:

https://www.melaniecampbell.com.au/learn-chatgpt-with-authenticity

Do you have questions about how to use ChatGPT as an assistant in your soul-aligned business?

I’m here to help you get started. You can ask me your questions here:

https://www.melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 41: Discover the soul aligned services you want to offer in your business. How to choose what feels right for you.

Tue, 25 Feb 2025 16:00:00 +1100

Are you offering services in your business that don’t inspire and fulfil you?

Today’s episode is for you. Because it’s easy to get caught in the trap of offering things that you can do even though they aren’t what you want to be doing.

I’m sharing this from my own personal experience of creating a past business that didn’t light me up which was part of what led me to burn out. It’s why I now help women like you to choose services and offers that feel aligned for you.

3 insights I share in this episode are:

1..Why you need to review what you’re offering before you even start planning your sales page.

2..How you can use my favourite mantra “just because you can doesn’t mean you should” to guide you when you’re feeling the pressure to offer something that doesn’t feel inspiring for you.

3..How you can review your current services and offers to make sure they’re the right fit for your soul-aligned business.

Do you have questions about how to choose services and offerings for your business that feel aligned with you?

I’m here to help you get started. You can ask me your questions here:

https://www.melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 40: How to tell people what you do without losing your words. My simple strategies to help you answer in a meaningful way.

Tue, 18 Feb 2025 16:00:00 +1100

Do you feel lost for words as soon as someone asks what you do even though you already know the answer?

If that question stops you in your tracks and all the right words disappear out of your head, this episode is for you.

Because I know exactly how you feel, that used to be me. Until I found a simple way to overcome it and give myself the breathing space to collect my thoughts and give a meaningful answer.

In this episode, I’ll share my simple strategies in case they help you too.

3 tips I share in this episode are:

1..How you can use a soul-aligned title to give yourself breathing space. And why it helps to get creative with it.

2..My simple way to share what you do by focusing on your main overall purpose so you don’t feel overwhelmed by all the things you think you have to say.

3..Why it’s more important to spark connection and conversation than listing everything you do.

Do you have questions about how to find the right words to share what you do?

I’d love to hear from you. You can ask me your questions here:

https://www.melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 39: How to discover your soul-aligned niche and your soul-aligned clients. My simple tips for listening to your intuition for guidance.

Tue, 11 Feb 2025 17:00:00 +1100

Do you want an intuitive way to discover your soul-aligned niche and who your ideal clients are?

This episode is for you. Instead of looking outside yourself for the answer to what you do and who it’s for, I’ll show you how to focus on what feels aligned for you.

Because when you trust your intuition for guidance you’ll get the answers you need.

In this episode, I’ll share a few simple ways to get started.

3 things I share with you in this episode are:

1..My simple tip for discovering who your soul-aligned clients are. Which means you can start saying no to people who drain your energy and free up space for the people that energise and fulfil you.

2..How you can find your soul-aligned niche by focusing on the work that’s most fulfilling for you.

3..How to use your intuition as guidance to make an aligned choice for both your niche and your ideal people.

Do you have questions about how to discover your soul-aligned niche and attract your ideal people?

I’m here to help you. You can get in touch with me here:

https://www.melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 38: Navigating perfectionism in your soul-aligned business. How to notice when it’s getting in your way and what you can do about it.

Tue, 04 Feb 2025 13:00:00 +1100

Do you struggle with perfectionism when you're trying to create your content?

Do you obsess over all the details before you even put it out there? Which means it doesn’t get finished and out into the world.

I created this episode for you.

Because I’ve been there too and it’s an ongoing journey. The good part is I’ve discovered a few simple and realistic ways to navigate perfectionism so it doesn’t keep me stuck. I’m sharing them today in case they help you too.

3 things I share in this episode are:

1..How perfectionism can show up in your business and why you need simple ways to navigate it. It’s not something you can just get rid of and never have to worry about again.

2..My process for noticing when perfectionism creeps up and what I choose to focus on to help me move forward. I invite you to try this too.

3..The importance of being gentle with yourself because, as heart-led women in business, we all experience perfectionism. And that’s okay.

Do you have questions about how to successfully navigate perfectionism in your soul-aligned business?

I’d love to hear from you. You can get in touch with me here:

https://www.melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 37: Should you use AI in your business? How your values can guide you to make an aligned choice.

Tue, 28 Jan 2025 15:00:00 +1100

Are you feeling the pressure to use AI in your business but you’re not sure if it feels aligned? I made this episode for you.

Today I’m sharing my simple process for using your values to help you decide whether you want to use AI or not.

Because it can be a useful productivity tool when you use it in a way that feels authentically aligned for you. And if you don’t want to use it at all, that’s okay too. It’s always your choice.

3 things I share in this episode are:

1..Choosing which values you’ll use as your guide. To help you get started, mine are authenticity, connection and simplicity.

2..How to use each of your values as a decision making tool when you’re assessing whether to use AI or not.

3..Some of the ways I’ve used this process in my own business to choose whether to use AI to help with this podcast.

Do you want to learn how to use ChatGPT without losing your authentic voice?

I created my ChatGPT with Authenticity online course for you. You can find out how it works here:

https://www.melaniecampbell.com.au/learn-chatgpt-with-authenticity

Do you have questions about how to use your values to guide your choices on using AI in your business?

I’d love to hear from you. You can get in touch with me here:

https://www.melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 36: How to use your website as an authentic visibility platform. So you’re not relying on social media to get found.

Tue, 21 Jan 2025 16:00:00 +1100

Are you looking for an authentic way to be visible online without relying on social media?

This episode is for you. Today I’m chatting about how to use your website to be visible in your own unique way.

I like to think of your website as your online home, a place to welcome and build genuine connections with your soul-aligned clients.

3 tips I share in this episode are:

1..What to include on your website to use it as an authentic visibility platform.

2..Why having a standalone About page is essential for building genuine connections through your website.

3..How to show the value you offer by including your core content within your website.

Do you have questions for how to use your website as an authentic visibility platform?

I’m here to help you get started. You can ask me your questions here:

https://www.melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 35: ChatGPT with authenticity. My essential tips for using ChatGPT authentically in your business.

Tue, 14 Jan 2025 15:00:00 +1100

Do you want to know how to use ChatGPT as a tool in your business without losing your authenticity?

This episode is for you.

I’ll share my essential tips based on my own experiments with ChatGPT. Because I believe that even though ChatGPT is never a replacement for you, it can be a useful tool for overcoming procrastination and sparking ideas.

4 tips I share in this episode are:

1..How knowing your own unique voice will help you guide ChatGPT and refine what it gives you.

2..Why I always start with my own ideas and notes first and and edit everything that ChatGPT gives me.

3..Why it’s important to give ChatGPT feedback on what you do and don’t like.

4..Practical examples of how I’ve used ChatGPT to re-structure my ideas and notes to overcome procrastination.

Do you want to learn how to use ChatGPT without losing your authentic voice?

I created my ChatGPT with Authenticity online course for you. You can find out how it works here:

https://www.melaniecampbell.com.au/learn-chatgpt-with-authenticity

Would you like more ChatGPT tips?
Listen to HWB Episode 17. I've added the link for you below:

HWB 17: Authentic ways to use ChatGPT without losing your unique voice

Do you have questions on how to use ChatGPT with authenticity in your business?

I’m here to help you. You can ask me your questions here:

https://www.melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 34: The freedom of intuitive choice in your business. How I’m making soul aligned choices and you can too.

Tue, 07 Jan 2025 14:00:00 +1100

Do you want to make choices that feel aligned for you in your business so you can stay out of burn out?

Instead of setting new year resolutions or intentions, I like to focus on the choices I’m making because it’s something that’s essential to do throughout the year, not just in January :)

The important part to remember is that you get to choose how you do business even if sometimes it feels like you should be doing things like everyone else to be successful.

This episode is your invitation to ask your intuition which “shoulds” you’re hanging onto so you can choose to let go of them. And then choose what you want to focus on in your business to take you in the direction that feels most aligned for you right now.

I’ll also share what I’m choosing in my business right now to inspire you to get started.

3 things I chat about in this episode are:

1..Why it’s important to give yourself the freedom of choice in your business.

2..How to use your intuition to identify the shoulds in your business and choose what you want to let go even if your mind is saying you can’t.

3..How to choose what you want to focus on in your business so you’re doing what feels aligned for you right now. And why it’s okay to change your mind along the way.

The two questions (discussed in this episode) that you can intuitively journal are:

1.. What would you like to let go of in your business? (it could be causing you stress or depleting your energy or it doesn’t feel right for you anymore)

2.. What’s your main focus for your business right now? (Is there a particular project that will take you in the direction you want to go?)

P.S. Remember to allow yourself to write freely without editing even if it doesn’t make sense at first. Your mind will probably start giving you reasons why you can or can’t do things so let those thoughts be there in the background without getting caught up in them. This is a simple way to tune into your intuition instead of your mind.

Do you have questions on how to listen to your intuition and make soul aligned choices in your business?

I’d love to hear from you and help you get started. You can ask me your questions here:

https://www.melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 33: Allow yourself time for fun outside your business so you can restore your energy. How to get started today.

Wed, 01 Jan 2025 16:00:00 +1100

Do you give yourself time for fun or are you too busy working on and in your business?

That used to be me and I learnt the hard way that it can be the path to burn out even if you’re doing work you enjoy. It’s why I believe it’s essential to allow some time for fun outside your business.

It can be something simple, like reading a fiction book in between all the business books. That’s one of my simplest ways to give my mind a break.

To inspire you to find your own simple ways to re-set and fill up your cup, I’m sharing a few insights and tips to get you started.

3 things I share in this episode are:

1..Why it’s important to allow yourself time for fun outside your business.

2..My favourite ways to add something fun into my day to inspire you to get started too.

3..How making time for simple creativity can help you in your business.

Do you have questions on how allowing time for fun can help you create a soul-aligned business?

I'd love to help you get started, you can get in touch with me here:

https://www.melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 32: Reflect and refine your soul-aligned business. My simple practices for any time of year.

Thu, 26 Dec 2024 08:00:00 +1100

Do you wait until the end of the year to reflect on your business? And how does it make you feel?

If you’re feeling like you still have so much to do or things didn’t turn out the way you were hoping, this episode is for you.

It’s so important to regularly reflect on what’s working and not working so you can make choices in your business that feel right for you. It’s why I like to check in with myself throughout the year instead of waiting until the end of the year.

And an important part of reflecting is noticing all the amazing things you did achieve. Because it’s easy to forget what you did do when you’re focused on all the projects you still want to get done. I’ve been there too and I still need to remind myself to do this.

So use this episode as an invitation to pause for a moment and acknowledge yourself. It’s a simple practice to help you prevent burnout and grow your business in a way that feels inspiring and fulfilling.

3 things I chat about in this episode are:

1..How to regularly reflect on your business to stay on track with what feels aligned for you and your energy.

2..How you can use your intuition to reflect on which parts of your business you want to let go of and what you want to do more of.

3..Why it’s important to acknowledge what you’ve achieved even if it’s something small.

Do you have questions on how to reflect and refine your soul-aligned business?

I’m here to help you get started. You can ask me your questions here:

https://www.melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 31: Work in flow with your energy so you don’t burn out in your business. My tips for finding what works for you.

Tue, 17 Dec 2024 11:00:00 +1100

Do you want a simple way to work in flow with your energy instead of pushing through?

This episode is for you. I share practical ways you can work with your energy flow so you don't burn out in your business.

This matters to me because I’ve been through burn out. It’s why I created simple practices to work in flow with my own energy and help other heart-led women in business, like you, to find what works for you.

3 things I share in this episode are:

1..Why it’s so important to work in flow with your energy in your business especially after 40.

2..How to notice flow vs pushing through and why you don’t need to earn the right to rest.

3..My favourite tips for prioritising your to-do list and organising your day so you don’t push through your energy capacity.

Do you have questions about how to work in flow with your energy in your business?

I’d love to hear from you. You can ask me your questions here:

https://www.melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 30: Guilt-free planning for your soul-aligned business. My favourite flexible tips.

Tue, 10 Dec 2024 09:00:00 +1100

Do you feel overwhelmed by traditional planning methods and want a more flexible way to do it?

This episode is for you. Because I know what it’s like to feel the pressure to do more even if your energy is saying no. That’s why it’s essential to have flexible guilt-free planning methods that align with your personality and your energy.

I want to inspire you to start experimenting and be more patient with yourself and trust that the timing will work out even if you don’t get everything done.

It’s about letting go of the to-do list guilt and doing what works for you.

3 things I share in this episode are:

1..Why I focus on projects instead of goals when I’m planning. And why it’s important to start with one project at a time so you don’t get overwhelmed before you get started.

2..Why I create tiny achievable action steps and how this can help with working in flow with your energy.

3..My favourite tips for a guilt-free to-do list and learning to be patient with the right timing when things work out differently to your original plan.

Do you have questions about flexible soul-aligned planning for your business?

I’d love to hear from you. You can ask me your questions here:

https://www.melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 29: Authentic thought leadership and your unique voice. Why it’s essential for creating a soul-aligned business and how to get started.

Tue, 03 Dec 2024 08:00:00 +1100

Do you want to discover your authentic thought leadership and unique voice so you can connect with your ideal people?

I created this episode for you. Because I believe that sharing your unique thoughts and perspective in your own way is essential for creating a soul-aligned business.

It means you can be authentically you which is the best way to build genuine connections with your ideal people.

Thought leadership means having the courage to share what you stand for in your business even if it’s different to what most other people are saying. It’s trusting in your own intuition and what you’re here to help people do.

Your voice is how you express yourself through your words, in the way you write and the way you speak. It means being authentically you in your content and not trying to be like everyone else.

The challenging part can be finding out what this means for you. This episode is a simple way for you to get started.

I’ll share examples and practical tips for finding your thought leadership and unique voice so you can start weaving it into your business.

3 things I cover in this episode are:

1..Understanding the difference between thought leadership and your unique voice and why they’re both important for creating a soul-aligned business.

2..Why it’s essential to share your unique perspective and voice in all of your content. Especially when you use ChatGPT to help you.

3..How to find your unique voice and thought-leadership so you can start building the confidence to be authentically you in your business.

Do you have questions about finding and sharing your authentic thought leadership and unique voice?

I’d love to hear from you. You can ask me your questions here:

https://www.melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 28: Discover your soul-aligned style after 40 so you can be authentically visible in your business.

Tue, 26 Nov 2024 08:00:00 +1100

Do you want to look and feel good when you show up in your business? It's so much easier to be visible when you choose clothes that feel authentic to who you are.

Your soul-aligned personal style means wearing things that feel like you and help you feel comfortable and confident when you're showing up in your business.

Your soul-aligned style can also be another way of expressing your personality so your ideal people can get a sense of who you are before they connect with you.

It’s never about following trends or the latest fashion shoulds. It’s about choosing what makes YOU feel good. I want to inspire you to have fun with how you show up and be visible in your business.

In this episode, I share insights from my past background in Personal Styling and my own experience of being visible in my business from photoshoots to zoom calls to recording online videos.

3 things I chat about in this episode are:

1..How your personal style can help you show up authentically in your business.

2..Why you need to say no to the noise about what you should and shouldn’t wear.

3..How to find your own personal style by noticing what makes YOU feel good.

Do you have questions about how creating your soul-aligned style can help you show up authentically in your business?

I’d love to hear from you. You can ask me all of your questions here:

https://www.melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 27: Intuitive pricing to value your energy and expertise. My favourite tips for pricing with integrity.

Tue, 19 Nov 2024 16:00:00 +1100

Are you valuing your own energy and expertise in your pricing?

If you feel like you’re undercharging or you’re looking for a more intuitive approach on how to charge for your services, this episode is for you.

As heart-led entrepreneurs and service providers, I know how challenging it can be to value our own expertise.

It’s why I’m sharing my insights and tips on how you can create pricing that feels like a fair exchange for the energy you put into your valuable work.

Because I know that you’re more likely to be undercharging so you can help people. But that’s a path to burn out when you’re overdoing and not getting paid for it.

Your pricing needs to feel aligned with you and your energy and your intuition is here to guide you.

3 things I’ll talk about in this episode are:

1..Why pricing needs to be a fair exchange of energy so you can make a difference for your ideal clients without burning out.

2..My favourite tip to help you get clear on the entire value you’re providing, not just the consultation time.

3..How to use your intuition to choose a pricing structure that feels in integrity for you.

Do you have questions about how you can use your intuition to price your services and offers?

I’m here to help you get started. You can get in touch with me here:

https://www.melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 26: Why your authentic voice is essential in an AI world and how to choose connection over volume on social media.

Tue, 12 Nov 2024 08:00:00 +1100

Are you tired of the pressure to do more on social media because AI can supposedly create all of your content for you?

In today’s episode, I’m sharing my thoughts on why AI isn’t a replacement for your unique insights and voice and how you can show up online without burning out.

I’ll share my favourite way to be visible on social media without the pressure of constant content creation and posting. Because when it comes to content outsourcing, social media is often the first to go. I believe you can do less and do it with authenticity.

ChatGPT and other AI platforms have their place but your unique words and perspective matters. It’s why your inspiration and ideas need to start with you first.

4 things I’ll cover in this episode are:

1..Why your unique voice and perspective matters when you’re creating content for your business.

2..How to bring back the social part of social media by lifting people up and starting conversations instead of getting stuck in the constant posting cycle.

3..How to use ChatGPT or a VA to support you with content creation rather than replace your unique thoughts and perspective.

4..Why it’s important to say no to the pressure to post more with AI and work in flow with your energy and purpose.

For more tips on value-led content, listen to episode 25: Build connection through value-based content marketing with Mel Daniels.

For tips on using ChatGPT without losing your authentic voice, listen to episode 17: Authentic ways to use ChatGPT without losing your unique voice.

Do you have questions on how to be authentically visible online without burning out?

I’m here to help you get started. You can ask me your questions here:

https://www.melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 25: Build connection through value-led content marketing with Mel Daniels

Tue, 05 Nov 2024 08:00:00 +1100

Do you want to create authentic content that builds genuine connections with your ideal people? So you can contribute in a meaningful way without feeling like you’re adding to the noise.

This episode will give you the insights you need.

My special guest today is purpose-led Content Marketing Strategist Mel Daniels who helps big-hearted women, like you, grow your business with authentic content that shows your unique value and builds connection with your ideal people.

Mel’s superpower is guiding you through her flexible content roadmap which helps you pull your valuable content ideas out of your head and share them in a way that works for your personality, your time and your energy.

5 things I ask Mel in this episode are:

1. I know we both believe in the power of value-based content as a way of being visible and building relationships with the people we want to help.

What are the main types of content that we need to create in our business? And how consistent do we need to be?

2. As women in business, being visible can bring up a lot of fears for many of us which can get in the way of showing our ideal clients we exist.

How can we use value-based content to overcome the fears and be visible in a way that feels genuine and authentic?

3. You often talk about bringing more you into your content and with so many people using AI to create content for their business, authenticity is more important than ever before.

Why do you feel it’s so important to create content that’s unique to you? And what’s a simple way we can get started?

4. I know that a lot of women I work with would love an alternative to creating content for social media.

What are your top tips for using content for visibility without social media?

5. There’s so much content we feel like we have to create in our business, from lead magnets to email sequences to blog posts to social media posts to podcast episodes.

How do we choose what to focus on first and get it done without burning out?

To discover your Content Creator Archetype, you can do Mel’s quiz here:
Unlock your Content Creator Archetype Quiz

Listen to Mel’s podcast, The Powerful Content Podcast:
https://www.meldbusinessservices.com.au/podcast

If you’re ready to get started on your content journey after listening to this episode, get in touch with Mel with the following links.

You can connect with Mel here:
Website: http://www.meldbusinessservices.com.au
Instagram: http://www.instagram.com/meldbusiness
Facebook: http://www.facebook.com/meldbusiness
LinkedIn: https://www.linkedin.com/in/melissa-daniels-meld-business/
Facebook Group: http://www.facebook.com/groups/thecontentproject

You can work with Mel here:
Book: http://www.thecontenteffect.com.au/book
Membership: http://www.thecontenteffect.com.au/thecontenteffect

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 24: Simple tips for your authentic bio so you can share who you are and what you do.

Wed, 30 Oct 2024 17:00:00 +1100

Do you want to create an authentic bio for your business in your own unique words?

I created this episode for you because, as women in business, we all know that having a bio is essential for everything from our website to social media and answering that “what do you do” question.

The challenging part is finding the words that feel aligned for you. Today I’ll guide you through my tips and framework for creating the right foundations for your own unique bio.

3 things I’ll cover in this episode are:

1. Why it’s essential to start with who you are before you write about your ideal client.

2. How to find your unique way of expressing what you do so your bio sounds like you.

3. Simple ideas for what to include in your authentic bio and a guided example of my own bio to show you how to use my simple framework as a starting point.

If you want more tips on how to stand out by being authentically you, listen to episode 23 where I guide you through a few simple strategies for discovering your own value.

Do you have questions about writing your authentic business bio?
I’m here to help you get the answers you need. You can ask me your questions here:

https://www.melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 23: Stand out by being authentically you in your business.

Wed, 23 Oct 2024 12:00:00 +1100

Would you love to know what makes you unique so you can stand out by being authentically you in your business?

I created this episode for you because I know how challenging it can be to see your own value.

And it’s so important in your business. It’s what will attract your ideal people to want to work with you. And the best part is, it’s what’s already inside you. You don’t need to change who you are.

So how do find out what those things are?

Today I’m sharing a few of my favourite strategies to help you brainstorm the unique flavour you bring to what you do so you can start to weave this into your messaging.

3 things I’ll chat about in this episode are:

1. My simple tip for discovering how many skills you bring to what you do. It’s your unique combination of qualifications and lived experience in both your business and personal life. Everything is relevant.

2. How to start recognising your unique personal qualities. Are you a good listener? Do people love the way you explain things in a simple way? Or your intuitive way of holding space so they can figure out their own answers?

3. Why your values are essential for being authentically you and how they will attract your soul-aligned clients.

Do you have questions about how you can discover your uniqueness and weave it into your messaging?

I’m here to help you get started. You can ask me your questions here:

https://www.melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 22: Create your soul-aligned business after 40. Why it matters and how to get started.

Wed, 16 Oct 2024 18:00:00 +1100

Do you want more freedom and flow in your business so you can do the work you love without burning out?

I created this episode for you.

Because it’s easy to get off track when you’re following someone else's path in business. It's why it's essential to choose the things that work for you. I’ve been there and I know there's a better way.

So think of this episode as your starting point. It’s your opportunity to brainstorm ideas for creating your own path to a business that’s in flow with what matters most for you.

3 things I share in this episode are:

1..What a soul-aligned business is and how it can help you after 40, especially when you’re transitioning through perimenopause.

2..My favourite areas to focus on to help you transform your business into a soul-aligned business that gives you the freedom and fulfilment you want.

3..How to create your own vision of what your ideal business looks and feels like. So you can use this to stay focused on your own path.

Do you have questions about creating your soul-aligned business?

I'd love to hear from you. You can send me your questions so I can help you get started:

https://www.melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 21: Say no to shoulds in your business and choose what’s aligned for you

Tue, 08 Oct 2024 12:00:00 +1100

Are you struggling to manage all the “shoulds” in your business?

This is your invitation to start saying no to the “shoulds” so you can make space for the things that inspire you.

Because you're allowed to make choices that feel right for you.

With all the advice out there from how often to post on social media to which content platform we should be on to what type of content we have to create, it can feel so overwhelming.

And it’s a conversation that's been coming up with the women in my business network.

So how do we say no to the shoulds in our business?

This is something I’ve been experimenting with because I know exactly how it feels. And I discovered a simple way to start turning those shoulds into an empowered choice.

3 things I share in this episode are:

1. How you can empower yourself by swapping the word “should” to “could” then using your intuition to make an aligned choice.

2. My favourite tip for connecting into your body’s intuition so you can choose what feels right for you.

3. Why it’s so important to start saying no to “shoulds” and yes to the things that inspire you.

Do you have questions about saying no to the shoulds in your business?

I’m here to help you. You can send me your questions here:

https://www.melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 20: Speaking with Authenticity and Confidence with Cat Matson

Tue, 01 Oct 2024 17:00:00 +1000

Would you love to feel more confident to speak up and be heard in your own authentic way? So you can share your message and make a difference for the people you’re here to help.

Today, I’m chatting with one of my favourite people, the fabulous Cat Matson, to help you do exactly that.

Cat Matson is an authentic Speaker and heart-led Facilitator, Mentor and Coach with over 25 years experience. She works with change-makers, humble leaders and small businesses who want to do good in the world. Cat’s speciality is creating and holding space for people to recognise their own magic so they can speak up and be heard. Because your voice does matter and when you can speak with authenticity and confidence in your everyday conversations, you CAN change the world.

As women in business, there are so many places we need to show up and speak confidently. From zoom meetings to social media to networking events to podcasts.

And after 40 we’re also navigating perimenopause so we have the extra challenge of peri brain fog making us lose our train of thought mid sentence. I’ve been there too and it can knock your confidence. If that’s you, you’ll also hear Cat’s tips on what to do when this happens.

4 questions I ask Cat in this episode are:

1. Why is it so important to speak authentically in our business to get our message across?

2. When it comes to speaking and being visible in our business, we can all struggle with Imposter Syndrome. How can we use brag bag stories to help us overcome it?

3. As a woman in business after 40, we’re managing our business and perimenopause. So what do we do when we’re speaking and we lose our train of thought? How do we get back on track and still look like we know what we’re doing?

4. What’s a simple way that we can feel more confident to show up and be heard so we can connect with the people we want to help?

Do you want to speak with authenticity and confidence in your business?

I highly recommend working with Cat Matson. You can connect with Cat on Instagram at @CatMatson or via her website:
https://www.impactfulpresenters.com/

Do you have questions about anything I’ve shared in this episode or a topic you’d like me to chat about in a future episode?

You can get in touch with me here:

https://www.melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 19: My favourite confidence strategies for being visible in your business

Wed, 25 Sep 2024 13:00:00 +1000

Do you feel like you need more confidence before you can be visible and share what you do?

It’s something we all struggle with but it doesn’t have to keep you stuck. You already have what you need. This episode will help you get started.

Join me to hear my own experience with confidence and how you can use what I’ve learnt in your business too.

3 confidence tips I’ll chat about in today’s episode are:

1. Why feeling confident isn’t a magic ingredient you need before you can be visible in your business.

2. How you can change the energy around confidence by focusing on your purpose and why you want to help people through your business.

3. How you can build your confidence by taking simple action steps and learning from your experience.

Do you have questions about confidence and visibility?

I’m here to help you. You can send me your questions here:

https://www.melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 18: Why you need a content platform that works for you

Wed, 18 Sep 2024 18:00:00 +1000

Do you want to find the best place for you to share your value-based content? Without feeling like you have to post on social media. This is the episode for you.

I’m sure you already know that you need to be visible to attract your soul-aligned clients. But it can feel like another thing to add to your growing to-do list when you’re following someone else’s ideas on which content platform you should be on and what style of content you should be creating.

It’s time to say no to the shoulds and choose a way that feels aligned for you. The perfect content platform is the one that feels easiest for you, it doesn’t matter what anyone else thinks. I’ll explain why in this episode.

3 of the things I’ll cover in this episode:

1. What is a content platform and how is it different to social media

2. How to choose the content platform that feels right for you

3. How creating your soul-aligned content platform can also help with social media content

Do you have questions about choosing your soul-aligned content platform?
I’m here to help you. You can send me your questions here:

https://www.melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 17: Authentic ways to use ChatGPT without losing your unique voice

Tue, 10 Sep 2024 21:00:00 +1000

Are you wondering if it’s possible to use ChatGPT in your business without losing your authenticity?

I created this episode for you.

Today I’m sharing my insights into how to use ChatGPT to save time and energy without losing your own unique voice and your authenticity.

3 of the things I’ll share in this episode are:

1. Why my number one tip is to start with your own ideas and words first because nothing is ever a replacement for your unique voice.

2. How to use custom settings and prompts for your writing style. So you get a better result that requires less editing before you share it.

3. How I use ChatGPT to structure my own brainstorming ideas so I can overcome procrastination.

All of the tips I share are using the free version of ChatGPT.

Do you want to learn how to use ChatGPT without losing your authentic voice?

I created my ChatGPT with Authenticity online course for you. You can find out how it works here:

https://www.melaniecampbell.com.au/learn-chatgpt-with-authenticity

Do you have questions?
If you have questions about anything I’ve shared in this episode, you can get in touch with me here:

https://www.melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 16: Create a soul-aligned sales page for your website

Fri, 06 Sep 2024 12:00:00 +1000

Do you struggle to write your sales page because you don’t feel comfortable about selling? This episode is for you.

Because there’s an easier way to share your offer so it feels aligned with who you are and helps you connect with your soul-aligned clients in an authentic way.

In this episode, I’ll share my thoughts and tips on creating a soul-aligned sales page for your website.

3 of the things I’ll chat about in this episode are:

1. Why I create an invitation page instead of thinking of it as a sales page.

2. How to create connection by focusing on the purpose of your offer and the possibilities it creates for your soul-aligned clients.

3. Tips for keeping it simple so it makes it easy for people to decide if your offer is for them right now.

Do you have questions?
If you have questions about writing your soul-aligned sales page, I’m here to help you get started. You can get in touch with me here:

https://www.melaniecampbell.com.au/contact-melanie

Do you need help to write your soul-aligned sales page?

I offer Words with Soul done-with-you copywriting and guidance to give you what you need. You can read how it works and book in your complimentary chat here:

https://www.melaniecampbell.com.au/words-with-soul-copywriting-content-consulting

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 15: Healthy boundaries for your business and life

Wed, 28 Aug 2024 14:00:00 +1000

Do you say yes to things because you think you should? This episode is for you.

Because you’e allowed to make decisions that feel aligned with you and your energy and say no to the things that deplete you.

In this episode, I’ll share my own experience with creating healthier boundaries in my business and give you simple tips to create the boundaries that feel aligned for you.

3 of the things I’ll chat about in this episode are:

1. What are healthy boundaries in your business and why do you need them.

2. How to give yourself the breathing space to create boundaries that feel aligned with you.

3. How to use your intuition to decide when to say yes and when to say no.

I want to inspire you to start practicing your boundaries. It’s an ongoing journey and that’s okay. Today is the perfect day to get started.

Curious about your Human Design energy type?
You can get your free Human Design Chart here:

https://www.geneticmatrix.com/

Do you want to chat?
If you have questions about getting started with healthy boundaries or topics you want me to chat about in future episodes, please get in touch here:

https://www.melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 14: Magical branding for your business with Naomi Gora

Wed, 21 Aug 2024 20:00:00 +1000

Would you love to have business branding that feels authentic to you?
This episode is for you.

Today I’m chatting with Naomi Gora, the Chief Fairy Brandmother from Brand Whisperers. She’s also a designer and personality profiler with a degree in marketing.

Naomi weaved her magic to create all of my business branding so I know how truly magical she is. She’s a branding problem solver who will get to the heart of what you need for your business even if you don’t know what it is.

You’ll hear Naomi’s insights into creating a unique brand and business model that’s aligned with who you are and how you want to market your business.

3 of the questions I ask Naomi are:

1. What is business branding and why is it an essential foundation for women in business?

2. When’s the right time to invest in branding your business?

3. What’s your unique approach to creating authentic branding and aligned marketing?

Ready to get magical branding for your business?

You can read all about Naomi’s branding services here:

https://brandwhisperers.com.au/branding-services/

Want to know what your business personality type is?

You can find out with Naomi’s free quiz here:

https://brandwhisperers.com.au/business-personality-quiz/

Do you have questions about this episode?

If you have questions or topics you want me to chat about in future episodes, please get in touch here:

https://www.melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 13: Copywriting for your business. My top tips.

Wed, 14 Aug 2024 17:00:00 +1000

Do you want to write words for your business that feel authentic to you? This episode is for you.

Today I’m sharing the copywriting insights I’ve learnt from my own personal experience and working with my done-with-you copywriting clients.

Even though I’ve been writing for over 23 years, I still need to remind myself of the things I’ll be sharing in this episode.

3 of the things I’ll chat about in this episode are:

1. Why you don’t need to get caught up in listing your client’s pain points and what to do instead.

2. Why it’s important to speak from the heart and use your own words when you’re writing the copy for your website and social media captions.

3. How to find the guiding light for writing the words in your business and my favourite way to get the words out.

If you want personal guidance to write authentic words for your business that are unique to you, I can help you.

Words with Soul is my done-with-you copywriting service to help you do exactly that. You can find out how it works here:

https://www.melaniecampbell.com.au/words-with-soul-copywriting-content-consulting

If you have questions about anything I’ve shared in this episode or topics you want me to chat about in future episodes, please get in touch here:

https://www.melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 12: How to find a coach, guide or mentor that aligns with you.

Wed, 07 Aug 2024 18:00:00 +1000

Today I’m sharing my personal experience and tips on finding the right people to work with for guidance, coaching or mentoring in your business.

Being a solopreneur can be lonely so it’s comforting to know that you don’t have to figure it all out on your own. Support and guidance is out there but you need to be clear on what you’re looking for first. That way you can choose the people that feel aligned with you and what you need help with.

3 of the things I’ll chat about in this episode are:

1. Getting clear on the type of support you want. Do you want someone to act as your cheerleader or do you need a sounding board to bounce ideas around with?

2. Group programs vs 1:1 support. My tips on what to consider.

3. Joining a women’s business network for sharing ideas and support.

The wonderful group program that I mention in this episode and highly recommend is Cat Matson’s Impactful Presenter’s Program. If you want to learn how to speak confidently in all situations in your business, this is the program for you. You can get all the details here:

https://www.impactfulpresenters.com/courses/impactful-presenters-signature-program

If you have questions about anything I’ve shared in this episode or topics you want me to chat about in future episodes, you can ask me here:

https://www.melaniecampbell.com.au/contact-melanie

I’d love to hear from you.

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 11: Discover your creative side with Sam Horton (Soul-Led Creative Coach and Artist).

Tue, 30 Jul 2024 18:00:00 +1000

Do you wish you had more time for creativity and fun? This episode is your invitation and your permission slip.

Because it’s so easy to get caught up in the seriousness of running your business and forget about making time for play and fun. But I know from my own experience with burn out and adrenal fatigue that it’s essential to make time for you outside your business, especially after 40.

Today I’m chatting with Sam Horton, Soul-Led Creative Coach and Artist, about the power of creativity for bringing play and fun back into your life. Sam has been on her own journey from CFO to Artist so she knows how life-changing creativity can be.

Some of the questions, I ask Sam are:

1. Why is creativity so important for women’s wellbeing over 40?

2. What’s your number one tip for women who want to discover their creative spark?

3. What advice would you give to women who wish they had time to get creative but they feel too busy?

4. What do you say to women who are new to creative practices and feel a bit nervous about giving it a go?

5. How do you support women through your Soul-led creative wellness framework?

Are you feeling inspired and ready to tap into your creativity? I know I am :)

Sam’s brand new Intuitive Soul Flower Workshop is a great way to get started. You can find all of the details about her Soul Flowers workshop and 1:1 coaching below:

https://www.samhorton.co/workshop

https://www.samhorton.co/one-to-one#packages

If you have questions about this episode or topics you want me to chat about in future episodes, you can ask me here:

https://www.melaniecampbell.com.au/contact-melanie

I’d love to hear from you.

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 10: Simple ways to re-charge your energy and relieve stress in your business.

Tue, 23 Jul 2024 15:00:00 +1000

If you want a simple way to re-charge your energy and relieve stress, this episode is for you.

In this episode, I’ll talk about simple ways to take care of your energy when you're busy so you can get things done in your business without burning out.

I’ll share what I learnt from my own experience and give you a few simple tips to experiment with in your own business.

3 things I’ll chat about are:

1. How to start working with your own energy flow.
2. Simple breathing techniques for stress relief when you're busy.
3. How to optimise your efficiency and your productivity with mini breaks.

If you have questions about anything I've talked about in this episode, you can ask me here:

https://www.melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 9: Being visible in your business in your own unique way.

Thu, 18 Jul 2024 09:00:00 +1000

Do you have fears around being visible in your business? This episode is for you.

I understand how you feel because I’ve struggled with this too. And it's something that comes up for many of my clients.

In this episode, I'll share the simple strategies I've tested to overcome the fears and find ways to be visible that feel aligned with who you are.

3 of the things I’ll chat about are:

1. Discovering, owning and sharing your lived experience and skills.

2. Choosing a simple way to be visible that feels right for you.

3. Noticing what's getting in the way and finding ways to make it easier to show up.

I’ll also give you practical steps to play with so you can start showing up in your own unique way.

If you'd like personal guidance and support to overcome your visibility fears and show up in a way that feels aligned for you, I created my ANYTHING is POSSIBLE 1:1 online sessions for you.

You can get the essential details and book your session here:

https://www.melaniecampbell.com.au/anything-is-possible-guidance-sessions-for-women-over-45

Or, if you have questions about anything I shared in this episode, you can get in touch with me here:

https://www.melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 8: My favourite productivity strategy for overcoming procrastination

Wed, 10 Jul 2024 16:00:00 +1000

Are you getting stuck in procrastination and overwhelm?

This episode is for you. Today I’m sharing a simple strategy that I use to overcome it. Plus a few bonus tips to stay focused without burning out.

3 of the things I’ll chat about are:

1. Why I have a love/hate relationship with planning and what I do instead.
2. How to be more productive with simple bite size steps.
3. Why it’s important to be flexible with your to-do list to prevent burn out.

I’ll also give you one practical step you can start on today because the secret is getting started.

Do you want personal guidance and support to overcome procrastination and start taking inspired action that feels right for you?

I created my ANYTHING is POSSIBLE online sessions for you.

You can get the essential details and book your session here:

https://www.melaniecampbell.com.au/anything-is-possible-guidance-sessions-for-women-over-45

Or, if you have questions, you can get in touch here:

https://www.melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 7: Get fit after 40 without burning your energy. My top 3 tips.

Mon, 01 Jul 2024 17:00:00 +1000

If you’ve noticed that your go-to strategies for managing your weight and feeling good in your body aren’t working after 40, this is for you.

I’ll share 3 tips that I use for myself and my clients.

The 3 things I’ll cover are:

1. Why less is more when it comes to exercising after 40.
Why it’s time to stop pushing through with exercise, especially in perimenopause, and what you can do instead.

2. How to strengthen your body and why it matters.
Why it’s essential to work on your muscle strength and a simple way to do it.

3. How stress management can help your body and your mind.
Focusing on stress relief can help manage weight gain around the belly especially during perimenopause and beyond. Discover my favourite simple tips.

Do you want personalised guidance to successfully navigate perimenopause and feel great in your body? My 1:1 Confidently Peri online coaching is for you.

You can discover how it works and book your session here:

https://www.melaniecampbell.com.au/one-to-one-confidently-peri-package

If you have questions, I’m here to help. You can get in touch here:

https://www.melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 6: How to take charge of Perimenopause brain fog and the mental load.

Wed, 26 Jun 2024 13:00:00 +1000

Today I’ll share 3 simple strategies to help you take charge of Perimenopause brain fog and free up mental space so you can be more productive and remember the important things in your day.

These are the things I've tested to see what works and what doesn't because as a woman in her 40s I need help with this too.

3 of the things I'll share with you in this episode are:

1. My simple To-Do list tips and how you can use them too.
2. My favourite app for getting organised (I'll put the link below for you).
3. How to simplify your planning and find what works for you.

My favourite app (that I mention in this episode) is called Bear. It works for iPhone and Mac. I love it so much! Here’s the link if you want to try it out: https://bear.app/

If you’re on Android, you could try a notes app like Simplenote or Google Keep.

The secret is having one central document or note that you write everything in.

It’s great if you can use an app that syncs across your devices. And even better if it has check boxes to tick off tasks before you delete them. There’s something so satisfying about ticking off your to do list :)

Do you have questions about this episode?
If you have questions about anything I've covered in this episode or topics you’d like me to cover in future episodes, I'd love to hear from you. You can contact me here:

https://www.melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 5: How to get your spark back. My 3 step checklist.

Tue, 18 Jun 2024 16:00:00 +1000

Have you lost your motivation or inspiration for something that used to feel in flow for you? This episode is for you.

I’ll share my simple 3 step checklist for understanding what’s really getting in the way. Which means you can stop trying to push through and do what feels right for you.

In each step, you’ll ask yourself a question to check in with your own intuition. The 3 questions I’ll guide you through are:

1. Do you need to re-charge your mental energy?

2. Does it still feel aligned for you?

3. Do you need support to make it easier?

If you have questions or want a simple way to get started, I’m here to help. You can get in touch with me here:

https://www.melaniecampbell.com.au/contact-melanie

Or, if you want to connect on Instagram, you can find me at melaniecampbell_holisticcoach. I’d love to hear from you. You can send me a DM with all of your questions.

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 4: 5 ways to align your business with who you are after 40

Tue, 11 Jun 2024 16:00:00 +1000

Today I’ll be sharing 5 ways you can do things differently in your business so it feels good for you. It matters because it’s the simplest way to prevent burn out.

Here are the 5 things I’ll be covering in today’s episode to help you align your business with who you are:

1. Work and rest to your own energy rhythms
2. Choose the right business model for your strengths
3. You’re allowed to have fun
4. Listen to your own intuition instead of the shoulds
5. Deeply connect with your ideal people in your own unique way

If you have questions or want a simple way to get started, I’m here to help. You can get in touch with me here:

https://www.melaniecampbell.com.au/contact-melanie

Or, if you want to connect on Instagram, you can find me at melaniecampbell_holisticcoach. I’d love to hear from you. You can send me a DM with all of your questions.

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 3: Your favourite age can be now. I’m here to show you how

Mon, 03 Jun 2024 18:00:00 +1000

Today I want to inspire you to think about how you want to show up in the next phase of business and life after 40. What do you wish you could start doing? Now is your time to do something fun for yourself.

I’ll be sharing insights from my own journey after 40 and how I started doing things differently to have more fun outside my business.

You’ll also get a simple tip on how you can take action towards making your favourite age now.

I’d love to hear what you choose to do. And, if you need more inspiration, I’m here to help.

You can get in touch with me here:

https://www.melaniecampbell.com.au/contact-melanie

If you want to connect on Instagram, you can find me at melaniecampbell_holisticcoach.

I'd love for you to send me a DM so we can chat about how you can make your favourite age now.

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 2: Are you being authentic in your business after 40? Why it matters and how to do it

Mon, 27 May 2024 17:00:00 +1000

What does authenticity mean and why does it matter in your business after 40?

Join me to learn how you can start being more authentic in your business after 40 and how it can help you. I’ll also introduce you to the most efficient way to discover your uniqueness, Human Design.

After 40, you’ve probably noticed that you have less energy for trying to be something you’re not, especially when you’re going through perimenopause and menopause.

Being authentic in your business is about confidently showing up in your own unique way and being guided by your intuition so you can do business your way.

You can get your free Human Design Chart here:
https://www.geneticmatrix.com/

Do you want a simple way to start playing with your Human Design? I’m here to help you.

To get started, email your Energy Type and Profile to me at: melaniecampbell.com.au/contact
(you’ll find your energy type and profile listed on your Human Design chart)

I’ll reply to you with a few simple tips. It usually takes me a few days to personally respond so don’t worry if you don’t get an instant response, this isn’t one of those automated things :)

You can also ask any other questions you have at melaniecampbell.com.au/contact. I’m here to help you get what you need.

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

HWB 1: Let’s Talk Perimenopause - 3 things you need to know

Tue, 21 May 2024 15:00:00 +1000

Let’s talk about perimenopause so you can confidently navigate your business around it.

Today I’ll be talking about 3 things you need to know to get started:

1. What is perimenopause? How do you know if you’re in it?
2. How to make sense of your symptoms
3. Why you need to support your nervous system for a smoother transition

If you have questions about anything I’ve shared in this episode on perimenopause, you can ask me here:
https://www.melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community

Welcome to Holistic Women's Business with Melanie Campbell

Mon, 20 May 2024 18:00:00 +1000

Welcome to the Holistic Women’s Business podcast, for women who want freedom and fulfilment in business and life after 40. I’m your guide Melanie Campbell.

Join me to get practical insights and tips to confidently show up in your own unique way without burning out or getting sidelined by perimenopause.

This matters to me because I’ve lived it. As a woman in business over 40, I spent 5 years learning how to overcome burnout and successfully navigate Perimenopause.

Along the way I discovered a new sense of clarity, freedom and confidence. I turned it into an opportunity to do business and life in my own unique way.

Now I’m here to help you find your own path to freedom and fulfilment. Because your favourite age can be now. I’m here to show you how.

I’m a multi-skilled Holistic Coach, Copywriter and Human Design Guide with a unique toolkit of over 15 different qualifications.

In Human Design, I’m a 1/3 Projector which means I’m always learning and experimenting to find out what works and what doesn’t.

In each episode, I’ll share practical insights and action steps to help you create a business and life that feels aligned with who you are.

You’ll also hear inspiring interviews with my favourite experts.

Are you ready to join me on the adventure of business and life after 40? Let’s get started.

I’m here to help you get what you need. If you have questions, you can get in touch with me here:
https://www.melaniecampbell.com.au/contact-melanie

Hi I'm Melanie,

I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.

Discover how we can work together:
melaniecampbell.com.au

Do you want to receive insights over email?

Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community