Getting to the Bottom Line: Conversations to help business owners maximize revenue, profit, and cash flow

Cash Flow Confessions: "I Was Afraid to Make Money" with Renee Hastings

Fri, 27 Mar 2026 07:00:00 -0400

What if the biggest thing holding your business back… is your relationship with money?

In this powerful Cash Flow Confession, Renee Hastings shares a deeply personal journey of confronting a hidden poverty mindset that was limiting her ability to receive financial success, even as her business was growing.

As the founder of a successful virtual assistant agency serving entrepreneurs, private equity, and real estate professionals, Renee found herself facing an unexpected challenge: fear of abundance. Despite doing meaningful work and generating revenue, she struggled internally with accepting more income and stepping into higher levels of success.

In this episode, we unpack:

How money beliefs formed early in life can quietly sabotage business growth
Why success can feel uncomfortable, even when you’ve worked hard for it
The role of faith, community, and mindset in unlocking financial breakthroughs
Practical ways to shift from scarcity thinking to abundance thinking

If you’ve ever felt uneasy about charging more, earning more, or stepping into your full financial potential, this conversation will hit home.

This is more than a money conversation. It’s about identity, belief, and giving yourself permission to receive what you’ve earned.

Connect with Renee:
→ https://executivehelpnow.org/
→ https://livestreameditors.com/
→ https://www.instagram.com/executivehelpnow/
→ https://www.linkedin.com/company/executive-help-now/
→ https://www.facebook.com/ExecutiveHelpNow
→ https://www.tiktok.com/@executivehelpnow

We want to hear from you! Send us a message.

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My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners walk the one clear path to generating more cash in their business. To learn more, visit us online at https://newlightfs.com/

Sign up for our newsletter for more great tips on how to keep the cash flowing in your business: https://newlightfs.com/newsletter/

Need help generating more cash in your business? Book a right fit call with us today: https://newlightfs.com/rightfit

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Want to be a guest on Getting to the Bottom Line: Conversations to help business owners maximize revenue, profit, and cash flow? Send Stephanie Smith a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/newlightfs

Looking to be on more podcasts this year? Check out PodMatch: https://www.joinpodmatch.com/newlightfs

How Executive Dysfunction Is Quietly Costing You Revenue with Avy Schondorf

Fri, 20 Mar 2026 07:00:00 -0400

What if the biggest thing holding your business back… isn’t your strategy, but your assumptions?

In this episode of Getting to the Bottom Line, Stephanie Smith sits down with entrepreneur and neurodivergent business advocate Avy Schondorf to unpack why so many business owners feel stuck, overwhelmed, and unsure of their next move, and how to fix it.

Avy shares how she accidentally built her company, Alisto, out of necessity after moving to the U.S. in 2020, and how her experience as an ADHD entrepreneur shaped a completely different approach to business growth, one rooted in data, clarity, and zero shame.

Together, they break down why entrepreneurs often invest in the wrong solutions, how “shiny object syndrome” and misdiagnosed problems cost you time and money, and what it actually looks like to make decisions based on real data instead of guesswork.

You’ll also hear a powerful client case study showing how one business owner went from frustration and stalled growth to streamlined systems, automated processes, and increased revenue, simply by identifying the right problem to solve.

If you’ve ever felt like you’re doing “all the things” but still not seeing results, this conversation will give you a new lens, and a better path forward.

👉 Find out more about Avy and her business online: avyhd.com and alistova.com
👉 Book a strategy call with Avy: https://web.alistova.com/booking-strategy-call-with-avy

We want to hear from you! Send us a message.

Cash Flow Confessions: "I Wasted Thousands on Leads" with Billy Sammons

Fri, 13 Mar 2026 07:00:00 -0400

Many entrepreneurs believe the only way to grow their business is by purchasing expensive leads. But what if the real growth strategy was already sitting in your own community?

In this episode of Cash Flow Confessions on Getting to the Bottom Line, host Stephanie Smith sits down with warm marketing strategist Billy Sammons to unpack a powerful shift in mindset: moving from cold lead generation to authentic relationship-based marketing.

Billy shares the financial challenge that many entrepreneurs face when starting their business—spending thousands of dollars on paid leads that rarely convert. After experiencing the frustration of cold calling and getting hung up on, he realized there had to be a better way.

That realization led him to develop a strategy centered around community connections, collaboration with local businesses, and giving value first. By creating simple video content to promote local businesses, Billy built strong relationships that organically generated referrals and business opportunities.

The best part? This strategy doesn't require a large marketing budget. In fact, Billy explains how entrepreneurs can start implementing warm marketing with nothing more than a smartphone, a tripod, and a simple desire to support their local community.

If you're tired of wasting money on leads that don't convert and want to build a business that can withstand economic ups and downs, this episode offers a refreshing and practical alternative.

You'll walk away with actionable ideas on how to create meaningful relationships, generate referrals naturally, and grow a sustainable business rooted in genuine connections.

We want to hear from you! Send us a message.

Hidden Bookkeeping Mistakes Costing You Profit with New Light Financial Solutions

Fri, 27 Feb 2026 07:00:00 -0500

Are your financial reports giving you the full picture, or hiding costly mistakes?

In this episode of Getting to the Bottom Line, host Stephanie Smith of New Light Financial Solutions is joined by her husband and business partner, Kris Smith, to unpack the most common bookkeeping cleanup issues they see when working with high-earning entrepreneurs.

If you’ve ever fallen behind on your books, categorized expenses “close enough,” or wondered why your profit doesn’t match your bank balance, this episode is for you.

Stephanie and Kris break down two of the biggest financial clarity killers:
→ Cost of Goods Sold (COGS) being miscategorized
→ Payroll entries recorded incorrectly

When these items aren’t properly structured on your Profit & Loss statement, your margins become distorted, your gross profit is misleading, and your decision-making suffers. You may think you're profitable — but the numbers could be telling a different story.

They explain:
• What cost of goods actually includes (and how to know if it applies to your business)
• Why service businesses often overlook COGS
• How misplacing COGS impacts your gross profit percentage
• Why recording payroll as “net pay” is a major bookkeeping mistake
• The difference between employer vs. employee payroll taxes
• How liabilities from payroll affect your balance sheet

If you want accurate financial reports, clean books, and better business decisions, this conversation will help you understand where clarity begins.

Because at the end of the day, good decisions require good data.

We want to hear from you! Send us a message.

Cash Flow Confessions: "I Made $1M in Revenue and Still Couldn’t Pay My Mortgage" with Leanne Ozaine

Fri, 20 Feb 2026 07:00:00 -0500

What happens when your business crosses $1 million in revenue… but you can’t afford your mortgage?

In this powerful Cash Flow Confessions episode of Getting to the Bottom Line, host Stephanie Smith sits down with profitability expert Leanne Ozaine to unpack the painful, and surprisingly common, reality of being “profitable” on paper but broke in real life.

Leanne shares the dark moment that changed everything: running a million-dollar software company, speaking in 30 cities a year, growing fast… and quietly accumulating six figures of debt. The turning point? A simple, humbling exercise with a stack of bank statements and a highlighter.

This episode dives into:
→ Why revenue growth doesn’t guarantee cash flow
→ The dangerous “it takes money to make money” mindset
→ The difference between profitable investment and waste
→ Why most entrepreneurs avoid looking at their bank accounts
→ A practical “Heartbeat Audit” you can implement immediately

If you’re a high-earning entrepreneur who feels like money slips through your fingers even though sales are strong, this conversation will give you clarity, courage, and actionable next steps.

This is not about shame. It’s about awareness, ownership, and building a business that actually pays you back.

Listen now to learn how to stop chasing revenue and start keeping more of what you make.

Connect with Leanne:

Website: https://profitwithleanne.com
Free Heartbeat Audit Guide: https://gift.profitwithleanne.com

We want to hear from you! Send us a message.

Why Successful Founders Stop Doing Everything Themselves with Renee Hastings

Fri, 13 Feb 2026 06:00:00 -0500

What if the fastest way to grow your revenue, profit, and cash flow wasn’t working harder, but letting go?

In this episode of Getting to the Bottom Line, host Stephanie Smith, owner of New Light Financial Solutions, sits down with Renee Hastings, President and CEO of Executive Help Now, for a powerful conversation about delegation, trust, and reclaiming your time as a business owner.

Renee shares her incredible journey from growing up in an Amish community in Wisconsin to becoming a trusted right-hand partner for founders, executives, and content creators worldwide. With over 20 years of experience supporting C-suite leaders, she explains how letting go of low-value tasks can dramatically improve not just business performance, but quality of life.

You’ll hear real-world stories of how outsourcing email management, scheduling, operations, and even podcast production freed founders to focus on revenue-generating activities, and sparked massive business growth. This episode tackles the emotional side of delegation, including trust, fear, and control, and reframes support as self-care, not weakness.

If you’re overwhelmed, stretched too thin, or stuck doing work you’ve outgrown, this episode will help you rethink how you use your time and how that choice directly impacts your bottom line.

Connect with Renee:
→ https://executivehelpnow.org/
→ https://www.instagram.com/executivehelpnow/
→ https://www.linkedin.com/company/executive-help-now/
→ https://www.facebook.com/ExecutiveHelpNow
→ https://www.tiktok.com/@executivehelpnow

Watch more podcast episodes here: https://youtube.com/playlist?list=PL5WTE9D35Qv2n46vqCoM7nW3EHd-ZuD5Z&si=ovaqJ3OsW-o3GGvv

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Want to be a guest on Getting to the Bottom Line: Conversations to help business owners maximize revenue, profit, and cash flow? Send Stephanie Smith a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/newlightfs

Looking to be on more podcasts this year? Check out PodMatch: https://www.joinpodmatch.com/newlightfs

We want to hear from you! Send us a message.

Cash Flow Confessions: "I Watched My Business Bleed Cash" with Ian Noble

Fri, 06 Feb 2026 07:00:00 -0500

In this eye-opening Cash Flow Confessions segment of Getting to the Bottom Line, host Stephanie Smith sits down with Ian Noble, former dry cleaning business owner turned passive real estate investment strategist, for a candid conversation about one financial moment that changed everything.

Ian shares how witnessing his father burn out and cover payroll from personal funds taught him a hard lesson early in business ownership. That experience led him to build one simple but powerful habit: automating profit daily. Without realizing it, Ian was already applying Profit First principles, building reserves that eventually saved his company during COVID when revenue dropped 85%.

Now the founder of Run Steady Investments, Ian helps time-strapped business owners build long-term wealth through passive real estate investing with due diligence, shared vetting, and aligned incentives.

Listeners will walk away with clear, actionable advice on:
• How to structure daily savings to weather cash flow storms
• Why not paying yourself first can sabotage your entire business
• Building real wealth outside your business without extra time or stress

Whether you're trying to stabilize your business finances or expand into new investment opportunities, this episode is packed with practical insight you can apply immediately.

Connect with Ian and grab his cheat sheet:
• Free Passive Investing in Real Estate Cheat Sheet: https://go.runsteadyinvestments.com/cash-flow-confessions-podcast
• Join My Passive Investor Mailing List: runsteadyinvestments.com/investor-club
• LinkedIn: www.linkedin.com/in/iannoble1/
• Instagram: @ian_invests

Listen to more cash flow confessions: https://www.youtube.com/playlist?list=PL5WTE9D35Qv1gYiuESlCg96Qc0DbodMzJ

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Want to be a guest on Getting to the Bottom Line: Conversations to help business owners maximize revenue, profit, and cash flow? Send Stephanie Smith a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/newlightfs

Looking to be on more podcasts this year? Check out PodMatch: https://www.joinpodmatch.com/newlightfs

We want to hear from you! Send us a message.

Why Your Business Is Profitable But Broke with New Light Financial Solutions

Fri, 30 Jan 2026 06:00:00 -0500

If you feel like your business is profitable on paper but your bank account says otherwise, you’re not alone, and this episode is for you. In this powerful conversation, Stephanie and Kris Smith from New Light Financial Solutions unpack the real reason cash can be tight even when sales and profit look great.

We dig into why profit ≠ cash, how cash actually moves through your business, and the common blind spots - like accounts receivable, inventory, and debt payments - that trap cash and create stress.

You’ll learn:
✓ The difference between profit and cash flow
✓ What slows cash down in your business
✓ Practical steps you can take today to get clarity and start fixing cash flow gaps

If you’ve ever asked, “Where did the money go?” this episode will help you follow the money, spot where it’s stuck, and take concrete actions to improve your cash position.

Get the CFO Worksheet to start tracking the drivers in your business: https://newlightfs.com/cfoworksheet/

We want to hear from you! Send us a message.

Cash Flow Confessions: "I Thought My Business Would Be Worth More" with Wes Towers

Fri, 23 Jan 2026 07:00:00 -0500

In this eye-opening episode of Cash Flow Confessions on Getting to the Bottom Line, host Stephanie Smith sits down with Wes Towers, founder of Uplift360, a digital agency specializing in “Search Everywhere Optimization” for the trades and construction industry. Wes shares a deeply personal financial moment: getting his business professionally valued—only to find out the number was far lower than expected.

What caused the dip? A fear in the industry about AI's rapid evolution and its potential to replace traditional digital marketing services. Wes candidly reflects on the challenges of adapting, the dangers of mismatched cash flow terms, and the strategic pivots required to future-proof a business.

You’ll walk away with real-world insights on:
• Why strong SOPs and recurring revenue streams matter more than ever
• How to handle the emotional gut-punch of a low valuation
• Navigating the evolving digital landscape with AI as both a threat and tool
• What makes a business truly valuable beyond just revenue

Whether you're planning to sell your business or just trying to improve your financial structure, this is a must-listen for any entrepreneur building with the long game in mind.

Learn more about Wes: https://uplift360.com.au/

We want to hear from you! Send us a message.

Recover Revenue Hiding in Plain Site by Fixing Your Broken Sales Calls with Jonny Holsten

Fri, 16 Jan 2026 07:00:00 -0500

In this episode of Getting to the Bottom Line, host Stephanie Smith sits down with sales expert Jonny Holsten, founder of Bridge Selling, to unpack how business owners and sales leaders can dramatically improve their conversion rates without spending a dime more on leads.

Jonny shares how most organizations lack a defined sales call strategy, causing inconsistent results and lost revenue. He introduces Bridge Selling’s powerful “Bridge Score” model — a repeatable, structured framework that helps sales teams diagnose call effectiveness and create predictable outcomes.

Whether you’re a growing company with a sales team of 10+ or a solopreneur closing your first deals, you’ll walk away with practical strategies to stop treating your sales process like a slot machine and start running it like an assembly line.

🎧 Listen in as Stephanie and Jonny cover:
• The #1 mistake sales teams make on calls
• How to score your sales conversations for success
• Real results: Tripling revenue without new lead generation
• How to build a repeatable sales process your team can follow
• Where to start if you want to fix broken sales calls today

Perfect for business owners, sales leaders, and coaches ready to keep more of what they make and close more deals with confidence.

Learn more about Jonny and Bridge Selling at https://www.bridgeselling.com/

Connect with Jonny on LinkedIn: https://www.linkedin.com/in/jonnyholsten/

We want to hear from you! Send us a message.

Cash Flow Confessions: "I Have Way Too Many Subscriptions" with Kate Gilbert

Fri, 09 Jan 2026 07:00:00 -0500

Welcome to the first episode of Cash Flow Confessions, a new segment on Getting to the Bottom Line with your host, outsourced CFO Stephanie Smith. In this real-talk mini-series, we spotlight raw and relatable financial challenges that business owners are quietly facing—and how they’re solving them.

In this kickoff conversation, Stephanie sits down with action-oriented business coach Kate Gilbert, who shares her eye-opening realization: she was bleeding money through unused subscriptions and unfinished online courses. Kate walks us through how she’s reclaiming her cash flow by tracking her expenses, prioritizing resources, and leveraging her own organizational tools—like a brilliant course tracker spreadsheet she created to bring order to the chaos.

This episode is your behind-the-scenes look at a real business owner tackling the not-so-glamorous parts of entrepreneurship. If you’ve ever looked at your monthly expenses and wondered where all your money is going, this episode will give you practical next steps and serious motivation.

Whether you're a coach, creative, or CEO, you’ll walk away with clear ideas for improving your bottom line—starting today.

Learn more about Kate: https://kategilbert.com/

We want to hear from you! Send us a message.

Plan Your Profit for the New Year with Stephanie Smith

Fri, 02 Jan 2026 09:00:00 -0500

Start 2026 with purpose, clarity, and a solid plan for your business success. In this solo kickoff episode of Getting to the Bottom Line, host Stephanie Smith, CFO and founder of New Light Financial Solutions, shares her expert process for setting realistic and impactful financial goals. Whether you're aiming to increase revenue, streamline expenses, or improve cash flow, this episode walks you through the exact steps to reflect on last year's performance and create a data-driven roadmap for the year ahead.

Stephanie explains why business owners must go beyond vague resolutions and instead focus on measurable targets using real financial data. She covers 16 key drivers of revenue, profit, and cash flow—and introduces a practical worksheet you can use to visualize your goals and track progress throughout the year. If you’ve ever felt overwhelmed by planning or unsure where to start with your numbers, this episode will bring clarity and motivation.

You’ll also get a preview of an exciting new segment coming next week: Cash Flow Confessions, featuring real stories from business owners facing and overcoming financial challenges.

Ready to stop guessing and start winning with your finances? Tune in now and take control of your 2026 goals.

Get my Think Like a CFO Worksheet: https://newlightfs.com/cfoworksheet/

We want to hear from you! Send us a message.

How to Unlock Employee Engagement and Drive Profit with Glenn Bostock

Fri, 05 Dec 2025 09:00:00 -0500

In this revealing episode of Getting to the Bottom Line, host Stephanie Smith sits down with entrepreneur Glenn Bostock, a former cabinet‑maker, elevator‑interior innovator, and now a passionate advocate for what he calls “Human Business.” Glenn shares his unlikely journey from working in a barn to engineering patented elevator‑remodel kits used nationwide, and ultimately building a thriving business focused on people, purpose, and continuous improvement.

Together, they unpack why many business owners underestimate the true cost of disengaged employees, and how reframing “mistakes” as opportunities can transform both workplace culture and profit margins. Glenn walks listeners through practical systems he’s put in place — from post‑it improvement boards and daily “one‑hour fixes,” to a philosophy that rewards transparency and collaboration over fear and punishment.

If you’ve ever wondered how to build a team that’s motivated, aligned, and driven — or why the most successful companies are often the most human — this episode offers a breakthrough mindset. Expect real‑world stories, actionable strategies, and powerful inspiration for creating a business that not only makes money, but makes meaning.

We want to hear from you! Send us a message.

How Warm Marketing Builds Real Business Growth with Billy Sammons

Fri, 07 Nov 2025 06:00:00 -0500

In this episode of Getting to the Bottom Line, host Stephanie Smith sits down with Billy Sammons, real estate professional and founder of Live Local Warm Marketing, to talk about the powerful impact of warm marketing on small business growth. Tired of paying thousands for cold leads that go nowhere? Billy shares how entrepreneurs can ditch outdated tactics and build real, sustainable communities around their businesses.

Billy walks us through his journey from high school teacher to real estate connector, revealing how shooting simple local business videos skyrocketed his CRM and transformed his marketing approach. He shares the exact strategy that helped one boutique owner grow her foot traffic through local collaborations—and how others can replicate her success.

If you're looking to grow your audience, stay top-of-mind, and make a real difference in your community (without breaking the bank), this episode is packed with actionable advice. Whether you're a solopreneur or a seasoned business owner, you’ll learn how warm marketing can be your best tool to drive engagement, referrals, and long-term loyalty.

We want to hear from you! Send us a message.

6 Cash Flow Drivers Every Owner Should Know with New Light Financial Solutions

Fri, 24 Oct 2025 15:00:00 -0400

Struggling with cash flow in your business—even though you're making sales? In Episode 33 of Getting to the Bottom Line, host Stephanie Smith is joined by co-owner and guest Kris Smith to break down the 6 essential cash flow drivers every business owner needs to monitor to stay profitable and sustainable.

Whether you're sending invoices, managing inventory, buying assets, or figuring out when to pay bills, this episode dives into how to strategically manage your cash so you're not constantly scrambling to make ends meet. With practical insights and real-life examples, Stephanie and Kris cover:

How to reduce Days Sales Outstanding (DSO) and get paid faster
Managing Days Inventory Outstanding (DIO) to avoid tying up cash
Smart asset purchases and sales to boost liquidity
How to time your vendor payments for maximum cash control
Strategic use of debt and aligning payment schedules
Balancing owner distributions and contributions to avoid cash strain

If you're ready to take control of your business finances and keep more of what you earn, this episode is packed with CFO-level advice delivered in a clear, non-jargony style.

👉 Subscribe for more weekly episodes focused on real-world financial strategy for entrepreneurs.

We want to hear from you! Send us a message.

How Clean Books Drive Profitable Growth with Stacey Szynkowski

Fri, 26 Sep 2025 08:00:00 -0400

Welcome to Getting to the Bottom Line, where I’m your host Stephanie Smith (New Light Financial Solutions). In this episode, I sit down with Stacey Szynkowski of S Squared Ledger to dig deep into one of the foundational pillars of any scaling business: bookkeeping and payroll.

If you’ve ever felt uneasy looking at your profit & loss, questioned whether your revenue really supports growth, or wondered whether AI can “just handle” your finances — this conversation is for you. Stacey and I talk about:

• Common bookkeeping mistakes that sabotage clarity
• Why clean books are essential for hiring, investing, and decision making
• The limits of AI in financial management
• The cost savings you unlock when your books are organized
• When you should bring in a bookkeeper (or upgrade your current one)
• How she helps her clients with both bookkeeping and payroll systems

By the end of this episode, you’ll see why bookkeeping is not just about being “up to date” — it’s a strategic advantage.

Tune in if you want to move from “I hope my books are okay” to “I know exactly where my money is going.”

🔗 Connect with Stacey on LinkedIn: https://www.linkedin.com/in/ssquaredledger/

We want to hear from you! Send us a message.

The 5 Profit Drivers Every Entrepreneur Must Know with Stephanie Smith

Fri, 12 Sep 2025 14:00:00 -0400

In this solo episode of Getting to the Bottom Line, host Stephanie Smith, founder of New Light Financial Solutions, dives deep into a problem many high-earning entrepreneurs face: “Why don’t I have more profit even though I’m making sales?”

Stephanie breaks down the 5 key profit drivers—Cost of Goods Sold, Payroll, Marketing, Operating Expenses, and Other Income/Expenses—and reveals how each one can either make or break your bottom line. From actionable vendor negotiation tips to understanding your margins, Stephanie arms you with the insights you need to stop guessing and start optimizing.

Whether you're overwhelmed by your P&L or just looking to find a few extra percentage points of profit, this episode will help you Think Like a CFO and make smarter business decisions starting today.

Grab Stephanie’s free Think Like a CFO worksheet linked in the description to start mapping your profit strategy right now.
👉 https://newlightfs.com/cfoworksheet/

We want to hear from you! Send us a message.

Building Your Million Dollar Network Without Cold Calling with Devin Sizemore

Fri, 29 Aug 2025 07:00:00 -0400

In this episode of Getting to the Bottom Line, host Stephanie Smith is joined by serial entrepreneur and networking strategist Devin Sizemore to unpack the real value of relationships in business. Forget the outdated, transactional approach to networking — Devin shares a refreshing, practical system for building a network that doesn’t just generate leads but solves business problems, reduces costs, and opens doors to strategic partnerships, podcast appearances, speaking opportunities, and more.

Devin walks us through his Connection Expansion System, his ACES Connection Group, and the mindset shift every entrepreneur needs to turn simple conversations into long-term, high-value connections. You’ll hear stories of real business owners who’ve implemented his system to create six-figure pipelines and uncover growth through generosity and smart follow-up.

If you’ve ever collected business cards only to let them collect dust, this episode is your wake-up call. Learn how to follow up strategically, manage your time wisely, and create a network that works for you — not the other way around.

Learn more about Devin at:
🔗 connectionexpansion.com
📘 Connection Expansion (available on Amazon + audiobook)
📱 @dpsizemore on all social platforms

We want to hear from you! Send us a message.

Unlocking Profit Through Podcasting with Kim Parkinson

Fri, 01 Aug 2025 07:00:00 -0400

Tired of posting episodes that never seem to move the revenue needle?

In this episode of Getting to the Bottom Line, host Stephanie Smith, founder of New Light Financial Solutions, sits down with Kim Parkinson, certified Podcast Growth Coach and host of Podcasting for Spiritual Women, to unpack the real drivers behind a profitable show.

Kim’s journey from running a 60-hour-a-week craft store (complete with local TV segments) to building her own production agency is jam-packed with lessons on pivoting, niching down, and owning your authority. She reveals:
• The #1 mistake most shows make (spoiler: it’s consistency)
• Why a simple newsletter CTA usually outperforms social links
• How short, authority-focused solo episodes convert lurkers into clients
• Tactical tweaks like titles, SEO-rich descriptions, guest cadence that doubled downloads for her clients

Whether you’re just dreaming about a mic or already sitting on 100 episodes, this conversation shows you exactly how to turn your podcast into a bottom-line growth engine.

Links & Resources
• Book Kim’s free 20-min Growth Clarity Call → http://kpcreativemedia.com/growth-clarity-call
• Get Stephanie’s cash-flow insights → https://newlightfs.com/newsletter/

Hit ★ Subscribe, leave a review, and share this with a friend who needs a profitable podcast!

We want to hear from you! Send us a message.

Five Ways to Boost Revenue with New Light Financial Solutions

Fri, 18 Jul 2025 07:00:00 -0400

In this episode of Getting to the Bottom Line, host Stephanie Smith of New Light Financial Solutions is joined by her husband and business partner, Kris Smith, for a practical breakdown of five key revenue drivers that every business owner should understand. While many entrepreneurs believe increasing sales volume is the only path to more profit, Stephanie and Kris reveal smarter, more strategic levers that can dramatically impact your bottom line—without always needing more customers.

From improving lead generation and conversion rates to maximizing customer retention, purchase frequency, and transaction value, they explain how minor tweaks in these areas can lead to significant gains in revenue, profit, and cash flow. With relatable examples and actionable advice, this episode is your guide to unlocking hidden value already present in your business.

Whether you’re just starting out or looking to scale more efficiently, this conversation will help you get clear on what really moves the needle financially—and how to track it.

We want to hear from you! Send us a message.

Exit Ready from Day One with Pete Mohr

Fri, 04 Jul 2025 08:00:00 -0400

Thinking about selling your business someday—whether that day is next year or 10 years out? In this episode of Getting to the Bottom Line, Stephanie Smith sits down with lifelong entrepreneur and exit-planning coach Pete Mohr to unpack what “exit ready” really means. Pete explains why the right time to plan your exit is now and how the daily pursuit of creating value sets you up for the highest possible payout when you finally step away.

You’ll hear real-world stories of owners blindsided by forced exits, the shocking ups-and-downs of business valuations, and the critical role clean books and well-documented processes play in boosting your multiple. Pete also shares his 6P framework—Promise, Product, Process, People, Promotion, Profit—and how shifting from operator to owner frees your time, your cash flow, and ultimately your legacy.

Whether you dream of handing the reins to family, selling to employees, or courting private equity, this conversation gives you the mindset, metrics, and milestones to start building an exit-ready business today.

Connect with Pete:
- Book a call with Pete: speaktopete.com
- Free Exit-Ready Assessment: https://theexitreadybusiness.com/

We want to hear from you! Send us a message.

Invisible Businesses Don't Get Paid with New Light Financial Solutions

Fri, 20 Jun 2025 09:00:00 -0400

In this solo episode of Getting to the Bottom Line, host Stephanie Smith shares a childhood story about a lemonade stand gone wrong—and how it perfectly mirrors what many business owners experience today. No leads. No conversions. No revenue.

Stephanie breaks down two essential financial drivers every business owner must understand: leads and conversion rates. Through simple examples and real-world stories, she helps demystify how you can attract more of the right people and turn them into paying customers. Whether you're just starting out or looking to boost revenue, this episode offers practical, actionable advice to move your business forward—without overcomplicating the math.

We want to hear from you! Send us a message.

Boost Your Revenue with Qualified Leads with Janine Hayden

Fri, 06 Jun 2025 08:00:00 -0400

In this episode of Getting to the Bottom Line, Stephanie Smith sits down with Janine Hayden—owner of Hayden Digital Group and lead-qualification expert—to uncover exactly how smart funnels and interactive quizzes can turn cold prospects into paying customers. Janine shares her journey from self-taught coder to sales-enablement strategist, and explains why asking the right questions up front not only filters out unqualified leads but also educates potential clients and keeps everyone engaged.

Together, Stephanie and Janine dive into the “Core 4” framework for gathering high-quality leads: collecting the right data, optimizing existing lists, raising awareness of all your offerings, and eliminating mismatches. You’ll learn why even small tweaks—like adding micro “yeses” or using AI-powered text-based quizzes—can have a massive impact on your conversion rates, your time investment, and ultimately your bottom line. Whether you’re running a service-based business or managing a larger team, these actionable insights will help you make more strategic, data-driven decisions so you can generate more revenue without constantly chasing new traffic.

Get Janine's Lead Flow Fix: https://leadflowfix.com

Connect with Janine online through LinkedIn at linkedin.com/in/janinehayden or IG: @streamlinedcoach

We want to hear from you! Send us a message.

Where Did the Money Go? Let’s Talk Cash Flow

Wed, 21 May 2025 12:00:00 -0400

In this solo episode of Getting to the Bottom Line, Stephanie Smith tackles one of the most misunderstood topics in small business: cash flow. While most business owners obsess over profit or revenue, the real reason businesses fail is a lack of cash. Stephanie walks you through why cash—not profit—is the lifeblood of your business, how to track it, and what metrics actually matter when managing your money.

Using real-world examples (and a bathtub analogy you won’t forget), she breaks down the six drivers of cash flow: receivables, inventory, payables, asset purchases, debt, and equity. You'll learn how these levers impact the money moving in and out of your business—and why your P&L might be lying to you. This episode will give you the clarity and confidence to make smarter, cash-savvy decisions starting today.

Plus, Stephanie shares how you can book a free Cash Flow Strategy Session to uncover the hidden leaks in your business finances and take your growth to the next level.

Schedule your FREE Cash Flow Strategy Session today: https://tidycal.com/newlightfs/strategy

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Stop Chasing Revenue and Focus on This Instead

Wed, 23 Apr 2025 08:00:00 -0400

In this solo episode of Getting to the Bottom Line, Stephanie Smith breaks down a topic that every business owner needs to understand but few actually master: the difference between revenue, profit, and cash flow. If you’ve ever wondered why your sales look great on paper but your bank account still feels tight, this episode is for you.

Stephanie walks through how each financial metric plays a role in your business, why cash flow is king, and how a high-revenue company can still fail without it. She shares practical examples—including the hidden costs of doing business, the dangers of ignoring receivables, and how seasonal shifts impact your financial strategy. Plus, she introduces a free five-day email course to help you take control of your cash flow starting now.

Get the free 5 day email course to master your business cash flow: https://newlightfs.com/cashflow/

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How to Turn Customers into Raving Fans with Eric Dingler

Wed, 09 Apr 2025 08:00:00 -0400

Marketing doesn’t have to be overwhelming or expensive—especially when you have a clear framework to follow. In this episode of Getting to the Bottom Line, Stephanie Smith sits down with global marketing strategist and digital nomad Eric Dingler to break down the four essential stages of his Marketing Momentum Framework: Awareness, Consideration, Purchase, and Advocacy.

Eric shares real-world insights from his travels to 15+ countries and how constantly being a “first-time customer” helped him pinpoint what makes a brand stand out. Learn how small businesses can turn silently satisfied customers into vocal raving fans, the power of email marketing, and why your Google Business Profile could be your most overlooked asset. Whether you're a local business or a service-based professional, this episode will help you boost revenue, retention, and referrals.

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Why Your Money Mindset is Blocking Your Cash Flow with Pericles Rellas

Wed, 26 Mar 2025 08:00:00 -0400

In this powerful episode of "Getting to the Bottom Line," I sit down with Money Mindset Expert Pericles Rellas to talk about the hidden beliefs and subconscious patterns that silently sabotage business success. With over 25 years of experience, Pericles has helped individuals and entrepreneurs reset their "financial thermostat"—the internal setting that dictates how much wealth we allow ourselves to earn, keep, and enjoy.

We dive into the four-step process to clear financial blocks, what it means to truly be open to receiving money, and why more income doesn’t always equal less stress. Whether you're constantly feeling behind, breaking even, or not enjoying the wealth you’ve built, this conversation will give you fresh insights and practical tools to transform your relationship with money—personally and professionally.

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How to Turn Existing Customers into Repeat Buyers with Andrew Laws

Wed, 12 Mar 2025 08:00:00 -0400

What if the key to growing your business wasn’t just getting more leads, but keeping the customers you already have? In this episode of Getting to the Bottom Line, I sit down with Andrew Laws of Yeso I.O. to talk about one of the most overlooked but powerful business drivers: customer retention. We explore creative ways businesses can re-engage past customers, build long-term loyalty, and increase revenue—all without chasing after new leads.

Andrew shares unique marketing strategies that have helped businesses thrive, even in challenging times. From engaging email lists in unexpected ways to leveraging brand loyalty through small but meaningful gestures, this conversation is packed with actionable ideas. If you're looking to grow your revenue without constantly searching for new customers, this episode is a must-listen!

To learn more about Andrew, visit him online at https://yeseo.io/

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Avoiding Costly Cyber Mistakes in Your Business with Justin Kane

Wed, 26 Feb 2025 08:00:00 -0500

In today’s digital world, cybersecurity isn’t just for big corporations—small businesses are now prime targets for hackers, phishing scams, and data breaches. In this episode of Getting to the Bottom Line, I sit down with Justin Kane, CEO of DoubleChecked, to discuss the most common cybersecurity mistakes business owners make and how to protect your business, data, and reputation.

From multi-factor authentication (MFA) and password management to cyber insurance policies and phishing scams, we break down simple, cost-effective strategies that every business owner can implement to reduce risk and prevent costly cyber attacks. Learn how to spot security threats, safeguard your business from online fraud, and ensure that your cyber insurance policy actually pays out when you need it most.

If you’re a business owner looking to strengthen your cybersecurity without breaking the bank, this episode is packed with practical advice you can implement today. Don’t wait until it’s too late—protect your business now!

Learn more about Justin online: https://doublechecked.com/

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Uncovering Hidden Gems: How Website Analytics Can Boost Your Bottom Line with Philippa Gamse

Wed, 12 Feb 2025 08:00:00 -0500

Step into the world of web analytics with our guest, Philippa Gamse, who brings over 25 years of expertise in digital marketing strategy and analytics. Philippa takes us on a fascinating journey, sharing how businesses can transform raw data into impactful strategies that drive profitability. We explore the nuanced art of optimizing calls to action for better conversions, using tools like Google Analytics to track and enhance user behavior. Philippa's insights reveal how even small adjustments in web content can significantly improve audience engagement and retention, as demonstrated in a compelling case study. Moreover, we confront the underrepresentation of women in tech and champion the importance of empowering female business owners to leverage analytics for their growth.

Throughout the episode, we draw parallels between the customer-focused strategies of giants like Amazon and the adaptive methods small and medium-sized businesses can adopt to refine client engagement. Philippa emphasizes the importance of clear communication and simplifying analytics, ensuring business owners aren't lost in technical jargon. We discuss practical strategies for tracking leads and conversion rates, with anecdotes of businesses turning unexpected traffic into exciting new ventures. This episode is a treasure trove of wisdom for anyone eager to harness the fusion of business insight and analytical expertise to foster growth and success.

Connect with Philippa Gamse on LinkedIn at https://www.linkedin.com/in/philippagamse/

Get the Free eBook: Five Real-World Stories of Analytics-Driven Business Growth at Websites That Win at https://websitesthatwin.com/

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Conquering Chaos: How Business Owners Can Take Back Control with Scott Beebe

Wed, 29 Jan 2025 08:00:00 -0500

What if you could transform chaos into clarity and reclaim control over your business operations? Join us as we uncover the intriguing journey of Scott, the visionary founder of Business on Purpose, who shares his extraordinary shift from telemarketer and pastor to becoming a transformative business coach. Scott's mission is to liberate business owners from the never-ending cycle of chaos by focusing on four critical pillars: purpose, people, process, and profit. Through our conversation, you'll learn how these elements can unlock your business's potential and ensure sustained growth.

Scott introduces a strategic roadmap, guiding business owners through phases like base camp, first mountain, and second mountain. This structured approach facilitates the development of a comprehensive vision story, aligning business goals with personal aspirations. We delve into the importance of establishing a clear vision and structured processes to create focus amidst chaos. Financial health and sustainability take center stage, setting a solid foundation for long-term success, with actionable strategies to ensure profitability and growth.

Dive into innovative techniques for maximizing business ROI and time, including the Profit First system for effective goal-setting and resource management. Scott emphasizes the significance of organizing business processes into key areas and conducting a thorough assessment of systematic health. Inspired by thought leaders and the need for work-life balance, Scott underscores the power of a well-defined business vision. This episode offers invaluable insights and practical steps to bring clarity and direction to your entrepreneurial journey, helping business owners navigate challenges and thrive in a competitive landscape.

Learn more about Scott online at: https://www.mybusinessonpurpose.com/

Take the Healthy Business Owner Assessment at: https://www.boproadmap.com/healthy

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Unlocking Sales Success Through Personality Styles with Nancy Zare

Wed, 15 Jan 2025 08:00:00 -0500

Unlock the secrets of successful sales with Nancy Zare, the renowned sales whisperer, as she joins me, Stephanie Smith, on "Getting to the Bottom Line." Nancy's unexpected journey into sales began in her childhood, navigating her parents' rocky marriage. She has since transformed those experiences into a powerful likability system that aligns communication with the personalities of prospects. Discover how this method can reduce sales resistance and foster trust, leading to more prosperous business relationships. Nancy offers a unique perspective on recognizing and adapting to different personality styles, much like love languages, to enhance your sales techniques.

Explore how personality styles manifest in professional and personal interactions, particularly through visual cues like LinkedIn photos. We discuss the four types of smiles and their insights into an individual's demeanor—whether confident, reserved, or serious—and how understanding these cues can lead to stronger connections. By recognizing our own styles, we can avoid projecting them onto others, improving both business outcomes and personal relationships. Personal anecdotes illustrate the power of understanding these styles and how they can transform tension into complementary strengths.

As we approach a new year, we emphasize the importance of starting with effective sales strategies, and Nancy is the expert to guide you in this journey. Discover the importance of identifying your ideal client profile through a special quiz and connect with like-minded professionals on LinkedIn. We express gratitude for Nancy's insights and encourage listeners to embrace personalized communication to build meaningful relationships, promising more insightful episodes filled with practical guidance and engaging conversations.

To learn more about Nancy, visit her online at: https://nancyzare.com/

Get her ICP quiz here:

And connect with her on LinkedIn here: https://www.linkedin.com/in/nancyzare

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Mastering SEO for Long-Term Business Growth with Brandon Leibowitz

Wed, 01 Jan 2025 16:00:00 -0500

Unlock the secrets of digital success with Brandon Leibowitz, the mastermind behind SEO Optimizers. Ever wondered how SEO can change the game for your business without the hefty price tag of ads? Brandon shares his journey from the corporate realm to his own agency and offers invaluable insights into the power of SEO in today's shifting digital landscape. We'll explore how staying ahead of trends like mobile-first optimizations and AI's growing role can provide a competitive edge. Brandon simplifies SEO for newcomers, explaining how it boosts visibility and conversion rates by positioning businesses in Google's organic search results.

For those aiming to carve out a niche in e-commerce or any online business, we dive into strategies to harness SEO for growth and stability. Discover how a mobile-first design and streamlined website forms can enhance user experience and lead generation. Learn about the harmonious relationship between SEO and paid advertising, focusing on remarketing techniques that build trust and convert casual visitors into loyal customers. Emphasizing the enduring value of SEO over fleeting social media trends, this episode is a treasure trove of practical tools and strategies to establish a lasting online presence. Get ready to embrace a long-term SEO strategy that requires patience but promises significant returns.

Learn more about Brandon at

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Your Story Matters: Writing a Book to Grow Your Business with Kate Allyson

Wed, 18 Dec 2024 08:00:00 -0500

Curious about how writing can revolutionize your business? In this episode, we welcome the inspiring Kate Allyson, a book writing coach, editor, speaker, and author, who transitioned from a music educator to a beacon for neurodivergent women entrepreneurs. Kate shares her insights on the transformative journey of writing a book—not just as a business tool to draw in the perfect clients and capture media attention, but as a personal voyage that builds confidence and tackles imposter syndrome. Listen as we unravel the art of storytelling and its power to connect, making any book a compelling lead magnet.

Facing a blank page is a common hurdle, but fear not! Kate introduces her signature book mapping process to help organize and structure your thoughts, transforming them from chaotic ideas into a cohesive manuscript. Hear inspiring stories of clients who, despite challenges like dyslexia, successfully authored impactful books. This episode dispels the myth that you must be an expert writer to pen a book; with the right mindset and tools, anyone can embark on this rewarding journey.

Rounding off our conversation, we celebrate success stories that highlight the profound impact of writing on business growth. Discover practical writing tips—from setting realistic goals to combating writer's block by understanding its roots. Kate’s collaborative approach ensures your unique voice shines through, even as your manuscript is refined. If you've ever thought about bringing your story to life, this episode is your invitation to begin, even if it’s just ten minutes a day. Join us for an episode filled with wisdom, encouragement, and actionable insights to boost your communication and, ultimately, your financial success.

Learn more about Kate at https://www.facebook.com/KateAllysonCreative and check out her Free Book Map at https://kateallysonbooks.com/bookmap.

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From Social Media Overwhelm to Strategy Success with Kate Gilbert

Tue, 26 Nov 2024 08:00:00 -0500

Unlock the secrets to social media success with me, Stephanie Smith, and our dynamic guest, Kate Gilbert. A social media virtuoso and compassionate coach, Kate transitioned from running an online knitting magazine to coaching entrepreneurs through the digital landscape upheaval during the pandemic. We'll unpack her transformative 30 Day Sprint program that helps business owners effectively navigate platforms like LinkedIn, Instagram, and Facebook, promising to turn social media from a stressor into a strategic asset for your business.

Get ready to rethink your approach as we tackle the dynamic world of social media content. Like a game of Candy Crush, mastering social media algorithms requires a curious and analytical mindset. We'll explore the art of repurposing content and prioritizing audience engagement over vanity metrics. Elevate your social media strategies by focusing on what truly matters: authentic interactions and meaningful engagement. Kate and I share insights on how to build a robust content library while saving time, drawing parallels to efficient batch-processing tasks.

Finally, we'll discuss the profound impact of genuine conversations and the joy of building connections in a digital age. Reflecting on the power of dialogue, we underscore the importance of concise and impactful content that resonates with your audience. Whether you're enhancing your social media presence or seeking to foster deeper connections, this episode is your guide to reshaping your digital strategy. Join us as we continue this journey towards impactful social media engagement, setting the stage for more insightful discussions to come.

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How Better Copywriting Can Transform Your Business with Jon Clemence

Wed, 13 Nov 2024 08:00:00 -0500

Ever wondered how precise language can shape the success of your business? This episode promises to unlock the secrets of elevating your writing skills, with insights from our esteemed guest, Jon Clemence. Transitioning from a 15-year corporate stint to running his own editing agency, Jon shares his strategic journey and the pivotal role of meticulous word choice in boosting a company's financial health. From common pitfalls to strategies for improving written content, his expertise is a goldmine for anyone looking to refine their business communication.

Join the lively discussion on the dynamic interplay between human creativity and AI technology in content creation. While AI tools like ChatGPT can aid in idea generation, they often stumble in capturing the nuances of personal tone or building authentic relationships. Our conversation underscores the irreplaceable value of human touch in crafting content that truly resonates with audiences. Tune in to understand how compelling writing can not only enhance customer journeys but also drive conversion rates, all while maintaining the essential human connection in social media interactions.

Discover how outsourcing content creation can be a game-changer for your business. We highlight why hiring professionals for writing and editing tasks that fall outside your expertise can significantly streamline operations and elevate your brand. Learn about the importance of setting clear goals for your content and the value of building strong client relationships for tailored services. Plus, find out why meticulously tracking business metrics is crucial for assessing the impact of these strategic decisions on your bottom line. Don't miss this engaging episode packed with practical tips and expert advice to transform your approach to business writing.

To learn more about my guest, Jon Clemence, visit him online at http://www.cedarpressproofreading.com

You can also grab a copy of his free blog self-assessment guide from his website. https://cedarpressproofreading.com/blog-self-assessment/

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Financial Clarity for Entrepreneurs with New Light Solutions

Wed, 30 Oct 2024 08:00:00 -0400

What if you could revolutionize your business's financial approach with just one episode? Join us for a transformative conversation as Stephanie Smith and her husband Kris Smith, co-owners of New Light Financial Solutions, uncover the secrets of financial empowerment for entrepreneurs. We share our personal journey of expanding our business into a larger space to better serve you and discuss the critical role an outsourced CFO can play in businesses of all sizes, not just the giants like Coca-Cola. Together, we aim to dismantle the anxiety and confusion that financial matters often bring to business owners, providing the clarity and strategies you need to thrive.

In this episode of Getting to the Bottom Line, we promise you'll learn how to navigate your financials with the confidence of a seasoned CFO. Discover how we analyze past financials, forecast future trends, and pinpoint your business's strengths and weaknesses to drive success. Whether you're a small business owner wearing multiple hats or a corporate leader seeking strategic insights, our conversation is tailored to equip you with the knowledge to make informed decisions. Don't let financial uncertainty hold you back—tune in and take control of your business's financial destiny.

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Grow Your Customer Base With Digital Accessibility with Nicole Nault

Wed, 16 Oct 2024 15:00:00 -0400

Discover how embracing digital accessibility can transform your business landscape with insights from web designer and certified digital accessibility specialist, Nicole Nault. Driven by her personal journey with visual impairment, Nicole transitioned from event management to crafting inclusive digital spaces, and she’s here to share her expertise. Learn why making your website accessible isn’t just a legal obligation but a strategic advantage. By implementing features like alternative text for images and closed captions for videos, businesses can not only enhance user experience but also tap into a wider audience, considering that one in five people have a disability.

The discussion doesn't stop at compliance; it’s about creating genuine connections with your audience. We delve into the legal frameworks such as the ADA and EAA and the necessity of adhering to the Web Content Accessibility Guidelines (WCAG). Nicole offers practical advice on leveraging tools like the Wave extension for auditing web pages, while cautioning against over-reliance on accessibility widgets. This episode is packed with actionable strategies to broaden your customer base and boost engagement by fostering a truly inclusive digital presence.

To learn more about my guest, Nicole Nault, visit her online at https://www.accessdesigns.net/accessibility-services

You can also connect with her on social media:
- Facebook: https://www.facebook.com/AccessDesignsLLC
- LinkedIn: https://www.linkedin.com/in/nicolenault/

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CEO Hacks for Small Business Success with Donna Dube

Wed, 21 Aug 2024 08:00:00 -0400

Unlock the secrets to optimizing your business with actionable strategies from the experts! In this episode of Getting to the Bottom Line, I'm thrilled to welcome Donna Dube, owner of CEO Amplify, who shares her remarkable journey from project management to becoming an operational consulting guru. We dive into the essentials of strategic planning and foundational processes that are crucial for any business aiming to enhance revenue and profitability. Donna introduces the innovative "idea parking lot" system, a practical tool designed to help manage new ideas and maintain focus on core business goals.

Discover the art of effective delegation and how it can transform your business growth. We shed light on distinguishing between maintenance and growth tasks, emphasizing the importance of delegating routine work to focus on activities that drive your business forward. Donna and I discuss the common hurdles in delegation, including reluctance and delayed hiring, offering proactive hiring strategies and the significance of clear communication and documentation to ensure seamless operations.

We also tackle the critical aspects of hiring and data analysis for business growth. Learn why letting go of perfection is key to effective delegation and how to determine the right time to hire additional help. Financial readiness is crucial, and we explore the importance of financial planning and having a buffer for payroll management. Lastly, we delve into the power of time management strategies like time tracking and calendar blocking, sharing practical tools like the CEO Power Hour Playbook to help you focus on growth-level activities and achieve long-term success. Join us and equip yourself with the knowledge to optimize your business operations effectively!

To learn more about my guest, Donna Dube, visit her online at www.ceoamplify.ca and don't forget to crab a copy of her CEO Power Hour Playbook here: www.ceoamplify.ca/powerhour

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Know your Price or Pay the Price with The Price Whisperer

Wed, 07 Aug 2024 13:00:00 -0400

Unlock the secrets of pricing strategies that can revolutionize your business's profitability with insights from Per, the Price Whisperer. Join me, Stephanie Smith, owner of New Light Financial Solutions, as we discuss the hidden power of minor pricing adjustments. You'll discover how a mere 1% increase in prices or reduction in discounting can yield an astounding 11.3% rise in profitability. This episode will guide you through the strategic nuances of pricing, revealing how even small changes can significantly enhance your revenue, profit, and cash flow, ensuring your business’s long-term success.

From large corporations to small consulting firms, strategic pricing is a game-changer. Learn how a holistic approach incorporating marketing, positioning, and customer targeting can unlock unprecedented profitability. Hear compelling real-world examples, like a SaaS startup that quadrupled its prices to attract premium clients. We also delve into the common pitfalls for startups, such as underpricing and arbitrary pricing decisions, and offer practical tips for conducting direct research with potential buyers. Don’t miss this episode filled with actionable insights designed to help you master your pricing strategy and boost your profitability.

To learn more about my guest, Per "The Price Whisperer" Sjofors, visit him online at https://sjofors.com

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Mitigating Legal Risks to Safeguard Your Cash Flow with Matthew Fornaro

Wed, 24 Jul 2024 08:00:00 -0400

Getting to the Bottom Line, Episode 07: Mitigating Legal Risks to Safeguard Your Cash Flow with Matthew Fornaro

Unlock the secrets to bulletproofing your business operations with our latest episode featuring Matthew Fornaro, a veteran business law attorney from South Florida. Discover how having a tailored legal strategy can save your business from costly mistakes and learn about the crucial roles your accountant, banker, and lawyer play in safeguarding your enterprise. Matthew shares eye-opening real-life stories, like the plight of a client who faced severe legal troubles from using generic online employment contracts. You’ll get actionable advice on why investing in customized legal documents is not just smart, but essential for your business's health.

We also shine a spotlight on the importance of keeping your personal and business finances separate. Gain insights into the necessities of proper business documentation, compliance with state and federal regulations, and the criticality of correctly filed paperwork and taxes. Whether you're a budding entrepreneur or a seasoned business owner, you’ll find invaluable tips on how to formalize your operations and sustain compliance. Plus, learn about the benefits of conducting periodic audits to ensure your business remains on a solid legal footing, protecting both your assets and peace of mind.

To learn more about my guest, Matthew Fornaro, visit him online at https://fornarolegal.com/

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Properly Building Your Business's Foundation with Roger Pearson

Wed, 10 Jul 2024 08:00:00 -0400

Getting to the Bottom Line, Episode 06: Properly Building Your Business's Foundation with Roger Pearson

Ever wondered how to keep more of your hard-earned money in a high-tax state? Learn practical strategies from our guest, Roger Pearson, a master tax advisor and IRS-enrolled agent with over 50 years of entrepreneurial experience. From his humble beginnings running a paper route to managing multiple small businesses, Roger has transformed his passion for business into a mission: helping small business owners navigate the labyrinth of tax laws to maximize their profits.

In this episode, we uncover the nuts and bolts of essential tax deductions and the importance of meticulous record-keeping. Roger emphasizes the necessity of maintaining a detailed mileage log, complete with backup documentation like oil change receipts, to meet IRS requirements. He also demystifies the complexities of depreciation laws and shares why hiring a qualified accountant or CPA can be a game-changer for your business. Regular consultations with your tax professional can ensure strategic financial planning and keep your business on the right track.

We also highlight the significance of effective bookkeeping in determining your net profit and ensuring clear documentation of business expenses. Roger offers insights into overcoming the common resistance to paperwork and the advantages of using modern tools to stay organized. He passionately advocates for self-education, mentorship, and understanding basic business management principles. To continue your journey towards business success, visit seagulltechnologies.com and newlightfs.com for more resources and expert advice. Don't miss this episode packed with actionable tips to elevate your business's financial health!

To learn more about my guest, Roger Pearson, visit him online at https://seagulltechnologies.com/

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Transform Your Business Presentations with Compelling Visual Storytelling featuring Emily Schneider

Wed, 26 Jun 2024 07:00:00 -0400

Unlock the secrets to transforming mundane business presentations into compelling visual stories with insights from Emily Schneider, a freelance visual storyteller and PowerPoint design expert. Learn how to simplify complex information and enhance audience retention by 65% through engaging visuals that build trust and foster authentic connections. Emily guides us through the art of highlighting key points and using visuals to support your narrative, turning dry data into captivating tales that drive business success.

Discover the importance of intentionality in visual design and how knowing your audience can make or break your presentation. We delve into best practices for keeping your audience engaged, such as using minimal text, incorporating more slides with concise content, and maintaining consistency and simplicity. Emily also sheds light on the ongoing debate between photos and illustrations, emphasizing the need for a cohesive style to elevate your storytelling and make your presentations more effective.

Finally, understand how a consistent visual identity across all brand touchpoints can elevate your audience’s experience and build trust. Emily shares strategic tips on using animations and practical strategies for online presentations, ensuring your slides are not only visually stimulating but also memorable. From simplifying your slides to employing effective presentation techniques, this episode is packed with actionable advice to make your business presentations unforgettable.

To learn more about my guest, Emily Schneider, visit her online at https://www.iamemilyschneider.com/ and connect with her on LinkedIn at https://www.linkedin.com/in/emilyschneider719/

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Essential Payroll Insights with Charles Read from GetPayroll

Wed, 12 Jun 2024 08:00:00 -0400

Ready to unravel the mysteries of payroll management and ensure your business stays compliant? Join us as we sit down with Charles, the founder of GetPayroll, who takes us through his journey to becoming a top payroll expert. Learn the critical nuances of worker classification, overtime regulations, and the perils of employee misclassification. With insights drawn from his experiences in the United States Marine Corps and the corporate world, Charles highlights the essential steps entrepreneurs must take to establish payroll systems and navigate the complexities of labor audits.

Discover why outsourcing payroll taxes and compliance can be a game-changer, especially in an era where remote work blurs state boundaries. Charles shares invaluable advice, including the importance of prioritizing tax payments over payroll to avoid severe legal pitfalls. Hear real-life stories about dealing with the IRS, from mishandled forms to successful appeals, and understand the importance of persistence when facing tax authorities. This episode promises to equip you with practical advice and real-world examples, making it a must-listen for any business owner looking to master payroll compliance.

To learn more about my guest, Charles Read, visit him online at www.getpayroll.com or www.thepayrollbook.com.

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Mastering Authentic Online Sales Strategies for Entrepreneurs with Renee Hribar

Wed, 29 May 2024 08:00:00 -0400

Unlock the secrets to authentic and effective online sales strategies for entrepreneurs in our riveting conversation with sales strategist Renee Hribar. As your host, Stephanie Smith, I'm excited to share Renee's transformative insights from leading a sales agency to empowering women in the digital marketplace. Renee's approach dismantles the discomfort of self-promotion, offering personalized tactics that align with your values. We dig into the nitty-gritty of modern networking, proving that your phone is the new golf course for sealing deals and forging lasting business partnerships.

Harness the power of proximity and education with our strategies for converting connections into loyal customers. A personal anecdote from my journey reveals how podcast hosting and LinkedIn publications can open doors to influential circles and create dialogues ripe for collaboration. We dissect the role of informative content in the sales process and how it primes prospects for commitment. This episode equips you with the tools to cultivate meaningful relationships starting with a solid foundation of knowledge and strategic outreach.

Finally, we wrap up by underscoring the importance of continuous communication and adaptability in thriving sales relationships. Renee and I delve into the art of listening to clients, solving their evolving needs, and the magic of community building. Echoing the wisdom of Henry Ford, we discuss the strength in networks and the significance of mutual growth. Join us for an episode brimming with insights that meld sincerity with sales savvy, leaving you inspired to refine your own business approach.

To learn more about my guest, Renee Hribar, visit her online at https://reneehribar.com/

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Elevate Your Online Presence Through Strategic SEO and Conversion with Jules White

Wed, 15 May 2024 08:00:00 -0400

Discover how to drive sustainable website traffic and boost conversion rates in this episode! Join me, Stephanie Smith, and web expert Jules White as we dive into the world of SEO. If you're a business owner wanting to maximize your online presence, this episode is for you.

Jules shares her top tips on customer-focused SEO, helping you understand your audience, their problems, and the solutions they're looking for. Learn how strategic SEO can bring in steady traffic, outperforming temporary social media hype and expensive ads.

We're not just about getting visitors; we're about turning them into loyal customers. Find out how to create a powerful hero section and use a single call to action effectively. We'll talk about keeping your message consistent across platforms and the importance of patience in analyzing data to improve conversion rates.

From my own journey in refining business strategies to building web trustworthiness, this episode is packed with valuable insights for both new entrepreneurs and experienced business owners. Tune in for a practical guide on using SEO and conversion optimization to make your business thrive.

To learn more about my guest, Jules White, visit her online at https://thewebsitesuccesshub.com

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Collect the Cash with Dee Bowden

Mon, 13 May 2024 08:00:00 -0400

Do you want to collect outstanding invoices in your business to increase your cash?

In this episode, I talk to Dee Bowden, owner and author of Collect the Cash. She discusses proven strategies to collect past due invoices in your business.

If you are a business owner who sends invoices as your method to receive payments from your customers, this is the episode for you.

Learn more about Dee and Collect the Cash at: https://collectthecash.biz/

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Introduction

Mon, 13 May 2024 08:00:00 -0400

Introducing "Getting to the Bottom Line," the podcast series that will help give you a new perspective on the drivers behind your revenue, profit, and cash flow. Every business needs more than just sales to survive. Join us as we sit down with successful entrepreneurs, industry experts, and thought leaders to explore the different facets of what actually impacts your bottom line.

From streamlining operations to optimizing marketing tactics, each episode offers actionable insights and invaluable perspectives tailored specifically for small to medium-sized business owners.

Whether you're looking to boost your profits or simply gain a clearer understanding what drives business success, "Getting to the Bottom Line" is your ultimate guide to unlocking the strategies and secrets behind sustainable growth and the financial freedom you deserve. Tune in and discover how to turn your business goals into tangible results, one insightful conversation at a time.

In this video, I introduce the concept of the podcast and discuss my vision for what to expect. You'll also learn more about me and my business, New Light Financial Solutions.

We want to hear from you! Send us a message.