Fractional Futures Sun, 29 Mar 2026 23:09:56 -0400 http://www.vcmo.uk en-gb © 2026 VCMO Limited yes fa4e295b-cd72-5b78-bd23-c7a6044543c0 Paul Mills episodic false Fractional Futures delves into the transformative world of fractional leadership, offering unique insights for CEOs, investors, and senior executives. 

Discover how businesses can leverage fractional leaders to grow faster and build a sustainable competitive advantage. Investors will learn how to streamline pre- and post-investment phase strategies to maximise their portfolio companies' potential, while senior leaders will explore the benefits of a portfolio career and how to excel as a fractional executive. 

Hosted by Paul Mills, Founder of VCMO, and featuring industry experts across the fractional space, each episode features thought-provoking discussions, success stories, and practical advice, making 'Fractional Futures' your go-to resource for those looking to navigate the evolving landscape of modern leadership. Available to listen to on Spotify, Apple Podcasts, and more.

]]> Buzzsprout (https://www.buzzsprout.com) Fractional CMO, Portfolio Executive, Fractional Career, Portfolio Career, Fractional Leadership, VCMO Paul Mills https://storage.buzzsprout.com/lolv3ht174oqy6bq2w016rrr70wa?.jpg Fractional Futures http://www.vcmo.uk Paul Mills What Does A Fractional CMO Actually DO? What Does A Fractional CMO Actually DO? Send a text

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
 
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode

In this episode of Fractional Futures, Paul Mills and Rachel Wheatley delve into the role of a fractional CMO, emphasizing the importance of strategic marketing leadership in transforming organizations. They discuss building marketing capability at three levels, aligning organizational culture with customer centricity, and the significance of customer journey mapping. The conversation highlights the need for marketing to be viewed as an investment rather than a cost center, and the use of strategic tools to guide effective marketing practices. Ultimately, they stress the importance of understanding customer needs and positioning to drive business success.

Special Guest

Rachael Wheatley, Fractional CMO

Get a Free Marketing Capability Diagnostic

Take advantage of VCMO's strategic 5-minute diagnostic to assess your organisation's marketing performance across six core capabilities. Instantly receive your results, plus a personalised PDF highlighting strengths, gaps, and priority actions. No fluff. No cost. Just clarity.

Click this link to learn more and get your score

Learn more in our article: What Does a Fractional CMO Do? 

Key Takeaways

  • A fractional CMO transforms reactive marketing into strategic growth.
  • Marketing capability works at team, cross-functional, and organizational levels.
  • Organizational culture must align with customer needs for success.
  • Workshops can help align different functions around the customer journey.
  • Mapping the customer journey is essential for improving customer experience.
  • Marketing should be seen as an investment, not a cost center.
  • SWOT analysis is often misused; it should include external factors.
  • Customer journey mapping is frequently overlooked in organizations.
  • Understanding customer needs is crucial for effective positioning.
  • Strategic tools can help break bad marketing habits.

Sound Bites
 
"What does a fractional CMO actually do?"
"Workshops can align different functions."
"SWOT is often used badly."

Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Send a text

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
 
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode

In this episode of Fractional Futures, Paul Mills and Rachel Wheatley delve into the role of a fractional CMO, emphasizing the importance of strategic marketing leadership in transforming organizations. They discuss building marketing capability at three levels, aligning organizational culture with customer centricity, and the significance of customer journey mapping. The conversation highlights the need for marketing to be viewed as an investment rather than a cost center, and the use of strategic tools to guide effective marketing practices. Ultimately, they stress the importance of understanding customer needs and positioning to drive business success.

Special Guest

Rachael Wheatley, Fractional CMO

Get a Free Marketing Capability Diagnostic

Take advantage of VCMO's strategic 5-minute diagnostic to assess your organisation's marketing performance across six core capabilities. Instantly receive your results, plus a personalised PDF highlighting strengths, gaps, and priority actions. No fluff. No cost. Just clarity.

Click this link to learn more and get your score

Learn more in our article: What Does a Fractional CMO Do? 

Key Takeaways

  • A fractional CMO transforms reactive marketing into strategic growth.
  • Marketing capability works at team, cross-functional, and organizational levels.
  • Organizational culture must align with customer needs for success.
  • Workshops can help align different functions around the customer journey.
  • Mapping the customer journey is essential for improving customer experience.
  • Marketing should be seen as an investment, not a cost center.
  • SWOT analysis is often misused; it should include external factors.
  • Customer journey mapping is frequently overlooked in organizations.
  • Understanding customer needs is crucial for effective positioning.
  • Strategic tools can help break bad marketing habits.

Sound Bites
 
"What does a fractional CMO actually do?"
"Workshops can align different functions."
"SWOT is often used badly."

Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Paul Mills Buzzsprout-18725372 Sun, 22 Feb 2026 13:00:00 +0000 1634 what does fractional co do, fractional CMO, marketing leadership, customer journey, strategic marketing, organizational culture, marketing capability, customer centricity, marketing investment, evidence-led strategy, marketing tools 5 4 full false Rachael Wheatley Paul Mills When Does a Business Need a Fractional CMO When Does a Business Need a Fractional CMO Send a text

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
 
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode

In this episode of Fractional Futures, Paul Mills and Rachael Wheatley discuss the critical signs that indicate when a business needs a fractional CMO. They explore the importance of strategic marketing leadership, the dangers of viewing marketing as a cost center, and the need for cohesive marketing strategies that align with business goals. The conversation emphasizes the necessity of understanding market dynamics and the value of data-driven decision-making in marketing.

Special Guest

Rachael Wheatley, Fractional CMO

Get a Free Marketing Capability Audit

Take advantage of VCMO's strategic 5-minute audit to assess your organisation's marketing performance across six core capabilities. Instantly receive your results, plus a personalised PDF highlighting strengths, gaps, and priority actions. No fluff. No cost. Just clarity.

Click this link to learn more and get your score

Key Takeaways

  • Spotting early warning signs protects growth and avoids wasted budget.
  • Strategic marketing capability is crucial at the leadership level.
  • Marketing decisions made by non-marketers can lead to ineffective strategies.
  • Gut instinct in marketing must be validated with data.
  • Marketing should be viewed as a growth engine, not a cost center.
  • Aligning marketing and sales teams is essential for success.
  • Tactics without strategy lead to fragmented marketing efforts.
  • Understanding the market is key to effective marketing decisions.
  • Regular client feedback can inform marketing strategies.
  • A fractional CMO can bring necessary strategic capability to organizations.

Sound bites

"Absence of genuine strategic marketing capability."

"Marketing is perceived as easy, anyone can do it."

"What does a fractional CMO actually do?"

Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Send a text

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
 
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode

In this episode of Fractional Futures, Paul Mills and Rachael Wheatley discuss the critical signs that indicate when a business needs a fractional CMO. They explore the importance of strategic marketing leadership, the dangers of viewing marketing as a cost center, and the need for cohesive marketing strategies that align with business goals. The conversation emphasizes the necessity of understanding market dynamics and the value of data-driven decision-making in marketing.

Special Guest

Rachael Wheatley, Fractional CMO

Get a Free Marketing Capability Audit

Take advantage of VCMO's strategic 5-minute audit to assess your organisation's marketing performance across six core capabilities. Instantly receive your results, plus a personalised PDF highlighting strengths, gaps, and priority actions. No fluff. No cost. Just clarity.

Click this link to learn more and get your score

Key Takeaways

  • Spotting early warning signs protects growth and avoids wasted budget.
  • Strategic marketing capability is crucial at the leadership level.
  • Marketing decisions made by non-marketers can lead to ineffective strategies.
  • Gut instinct in marketing must be validated with data.
  • Marketing should be viewed as a growth engine, not a cost center.
  • Aligning marketing and sales teams is essential for success.
  • Tactics without strategy lead to fragmented marketing efforts.
  • Understanding the market is key to effective marketing decisions.
  • Regular client feedback can inform marketing strategies.
  • A fractional CMO can bring necessary strategic capability to organizations.

Sound bites

"Absence of genuine strategic marketing capability."

"Marketing is perceived as easy, anyone can do it."

"What does a fractional CMO actually do?"

Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Paul Mills Buzzsprout-18247393 Mon, 02 Feb 2026 08:00:00 +0000 1590 fractional CMO, marketing strategy, business growth, marketing leadership, cost center, strategic marketing, tactical execution, marketing metrics, business planning, marketing insights 5 3 full false Rachael Wheatley Paul Mills Why Fractional Leadership Exists Why Fractional Leadership Exists Send us Fan Mail

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
 
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode

In this episode of Fractional Futures, Paul Mills and Lydia McClelland delve into the role of the fractional CMO, clarifying its definition, responsibilities, and the misconceptions surrounding it. They discuss the strategic value that fractional CMOs bring to organizations, how they differ from consultants, and the flexibility of engagement models. The conversation also addresses common myths about fractional leadership and emphasizes the importance of time management and commercial value in measuring success.

Special Guest

Lydia McLelland - Fractional CMO, LMC Associates

Get a Free Marketing Capability Diagnostic

Take advantage of VCMO's free online diagnostic to assess your organisation's marketing performance across six core capabilities. In just 5 minutes you will receive your personalised PDF highlighting strengths, gaps, and priority actions. No fluff. No cost. Just clarity. Plus, get a no-obligation review of your results with a VCMO Chartered Marketer.

Click this link to learn more and get your score

SOSTAC©

Discover SOSTAC© Planning Framework by clicking this link.

The Ultimate Guide to Hiring a Fractional CMO

Download our free guide by clicking this link.

Key Takeaways

  • A fractional CMO is a senior marketing leader working part-time.
  • They bring strategic capability without the full-time salary.
  • Fractional CMOs lead the marketing function, unlike consultants who advise.
  • The value of a fractional CMO comes from senior thinking, not presence.
  • Fractional CMOs can add value at any stage of a business's lifecycle.
  • Engagement models should focus on outcomes, not hours worked.
  • Time management is crucial for balancing multiple clients.
  • Clear communication is key to successful fractional leadership.
  • Fractional CMOs help align marketing with commercial goals.
  • Success is measured by improved decision-making and better agency performance.

Sound Bites

"What is a fractional CMO?"

"Consultants advise, fractional CMOs lead."

"Fractional CMOs can add value at any stage."

Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Send us Fan Mail

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
 
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode

In this episode of Fractional Futures, Paul Mills and Lydia McClelland delve into the role of the fractional CMO, clarifying its definition, responsibilities, and the misconceptions surrounding it. They discuss the strategic value that fractional CMOs bring to organizations, how they differ from consultants, and the flexibility of engagement models. The conversation also addresses common myths about fractional leadership and emphasizes the importance of time management and commercial value in measuring success.

Special Guest

Lydia McLelland - Fractional CMO, LMC Associates

Get a Free Marketing Capability Diagnostic

Take advantage of VCMO's free online diagnostic to assess your organisation's marketing performance across six core capabilities. In just 5 minutes you will receive your personalised PDF highlighting strengths, gaps, and priority actions. No fluff. No cost. Just clarity. Plus, get a no-obligation review of your results with a VCMO Chartered Marketer.

Click this link to learn more and get your score

SOSTAC©

Discover SOSTAC© Planning Framework by clicking this link.

The Ultimate Guide to Hiring a Fractional CMO

Download our free guide by clicking this link.

Key Takeaways

  • A fractional CMO is a senior marketing leader working part-time.
  • They bring strategic capability without the full-time salary.
  • Fractional CMOs lead the marketing function, unlike consultants who advise.
  • The value of a fractional CMO comes from senior thinking, not presence.
  • Fractional CMOs can add value at any stage of a business's lifecycle.
  • Engagement models should focus on outcomes, not hours worked.
  • Time management is crucial for balancing multiple clients.
  • Clear communication is key to successful fractional leadership.
  • Fractional CMOs help align marketing with commercial goals.
  • Success is measured by improved decision-making and better agency performance.

Sound Bites

"What is a fractional CMO?"

"Consultants advise, fractional CMOs lead."

"Fractional CMOs can add value at any stage."

Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Paul Mills Buzzsprout-18552401 Thu, 22 Jan 2026 15:00:00 +0000 1373 fractional CMO, marketing leadership, consultancy, business strategy, marketing strategy, commercial value, engagement model, myths, misconceptions, flexibility, VCMO 5 2 full false Lydia McClelland Paul Mills Diagnosing & Resolving Marketing Dysfunction in 2026 Diagnosing & Resolving Marketing Dysfunction in 2026 Send us Fan Mail

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
 
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode

This virtual round table discussion explores the pervasive issue of marketing dysfunction within organisations, particularly as they enter a new year. The panel, consisting of four chartered marketing experts, delves into the causes of this dysfunction, including leadership challenges, the impact of AI, and the importance of clear communication and strategy. They discuss the signs of dysfunction, the consequences of leaving it unresolved, and the critical role of effective leadership in marketing. The conversation also highlights the differences in marketing dysfunction across various business sizes and offers insights into diagnosing and addressing these issues to foster growth and effectiveness in marketing efforts.

Panel Experts

Lydia McLelland, Chartered Fractional CMO

Rachael Wheatley, Chartered Fractional CMO

Ruth Napier, Chartered Fractional CMO

Links to Useful Resources

Get a Free Marketing Capability Diagnostic

Take advantage of VCMO's free online diagnostic to assess your organisation's marketing performance across six core capabilities. In just 5 minutes you will receive your personalised PDF highlighting strengths, gaps, and priority actions. No fluff. No cost. Just clarity. Plus, get a no-obligation review of your results with a VCMO Chartered Marketer.

Click this link to learn more and get your score

SOSTAC©

Discover SOSTAC© Planning Framework by clicking this link.

Book a Meeting 

Book a no-obligation conversation with a Chartered Marketing Expert from VCMO. Click this link.

Key Takeaways

  • Fractional CMOs provide strategic leadership on a part-time basis.
  • The role is about embedding leadership, not just executing marketing tasks.
  • Fractional CMOs are integrated into the senior leadership team.
  • They help set marketing strategy and align it with commercial goals.
  • The value of a fractional CMO comes from senior thinking, not hours worked.
  • Flexibility in engagement allows businesses to scale support as needed.
  • Fractional CMOs can add value at any stage of a business's lifecycle.
  • Effective communication is key to successful fractional leadership.
  • The model helps businesses avoid wasting time and resources on

Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Send us Fan Mail

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
 
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode

This virtual round table discussion explores the pervasive issue of marketing dysfunction within organisations, particularly as they enter a new year. The panel, consisting of four chartered marketing experts, delves into the causes of this dysfunction, including leadership challenges, the impact of AI, and the importance of clear communication and strategy. They discuss the signs of dysfunction, the consequences of leaving it unresolved, and the critical role of effective leadership in marketing. The conversation also highlights the differences in marketing dysfunction across various business sizes and offers insights into diagnosing and addressing these issues to foster growth and effectiveness in marketing efforts.

Panel Experts

Lydia McLelland, Chartered Fractional CMO

Rachael Wheatley, Chartered Fractional CMO

Ruth Napier, Chartered Fractional CMO

Links to Useful Resources

Get a Free Marketing Capability Diagnostic

Take advantage of VCMO's free online diagnostic to assess your organisation's marketing performance across six core capabilities. In just 5 minutes you will receive your personalised PDF highlighting strengths, gaps, and priority actions. No fluff. No cost. Just clarity. Plus, get a no-obligation review of your results with a VCMO Chartered Marketer.

Click this link to learn more and get your score

SOSTAC©

Discover SOSTAC© Planning Framework by clicking this link.

Book a Meeting 

Book a no-obligation conversation with a Chartered Marketing Expert from VCMO. Click this link.

Key Takeaways

  • Fractional CMOs provide strategic leadership on a part-time basis.
  • The role is about embedding leadership, not just executing marketing tasks.
  • Fractional CMOs are integrated into the senior leadership team.
  • They help set marketing strategy and align it with commercial goals.
  • The value of a fractional CMO comes from senior thinking, not hours worked.
  • Flexibility in engagement allows businesses to scale support as needed.
  • Fractional CMOs can add value at any stage of a business's lifecycle.
  • Effective communication is key to successful fractional leadership.
  • The model helps businesses avoid wasting time and resources on

Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Paul Mills Buzzsprout-18484794 Sat, 10 Jan 2026 17:00:00 +0000 2685 marketing dysfunction, leadership, AI in marketing, business strategy, marketing diagnostics, marketing effectiveness, organizational challenges, marketing leadership, business growth, marketing strategy, VCMO, Paul Mills, Ruth Napier, Rachael Wheatley, L 4 4 full false Lydia McClelland Rachael Wheatley Ruth Napier Paul Mills What Is a Fractional CMO What Is a Fractional CMO Send us Fan Mail

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
 
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode

In this episode of Fractional Futures, Paul Mills and Lydia McClelland delve into the concept of fractional leadership, particularly focusing on the role of a fractional CMO. They clarify what a fractional CMO is, how it differs from traditional marketing roles, and address common misconceptions surrounding the model. The conversation highlights the strategic value that fractional CMOs bring to organisations of all sizes, emphasizing their ability to provide senior-level marketing leadership without the full-time commitment. The discussion also covers the engagement model, flexibility, and how fractional CMOs can drive commercial success by aligning marketing efforts with business objectives.

Special Guest

Lydia McLelland, Fractional CMO

Get a Free Marketing Capability Diagnostic

Take advantage of VCMO's free online diagnostic to assess your organisation's marketing performance across six core capabilities. In just 5 minutes you will receive your personalised PDF highlighting strengths, gaps, and priority actions. No fluff. No cost. Just clarity. Plus, get a no-obligation review of your results with a VCMO Chartered Marketer.

Click this link to learn more and get your score

SOSTAC©

Discover SOSTAC© Planning Framework by clicking this link.

Key Takeaways

  • Fractional CMOs provide strategic leadership on a part-time basis.
  • The role is about embedding leadership, not just executing marketing tasks.
  • Fractional CMOs are integrated into the senior leadership team.
  • They help set marketing strategy and align it with commercial goals.
  • The value of a fractional CMO comes from senior thinking, not hours worked.
  • Flexibility in engagement allows businesses to scale support as needed.
  • Fractional CMOs can add value at any stage of a business's lifecycle.
  • Effective communication is key to successful fractional leadership.
  • The model helps businesses avoid wasting time and resources on disconnected activities.
  • A fractional CMO can uplift team capabilities and improve agency alignment.

Sound bites

"What is a fractional CMO really?"

"You're the conductor of the orchestra."

"The company should see better margins."

Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Send us Fan Mail

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
 
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode

In this episode of Fractional Futures, Paul Mills and Lydia McClelland delve into the concept of fractional leadership, particularly focusing on the role of a fractional CMO. They clarify what a fractional CMO is, how it differs from traditional marketing roles, and address common misconceptions surrounding the model. The conversation highlights the strategic value that fractional CMOs bring to organisations of all sizes, emphasizing their ability to provide senior-level marketing leadership without the full-time commitment. The discussion also covers the engagement model, flexibility, and how fractional CMOs can drive commercial success by aligning marketing efforts with business objectives.

Special Guest

Lydia McLelland, Fractional CMO

Get a Free Marketing Capability Diagnostic

Take advantage of VCMO's free online diagnostic to assess your organisation's marketing performance across six core capabilities. In just 5 minutes you will receive your personalised PDF highlighting strengths, gaps, and priority actions. No fluff. No cost. Just clarity. Plus, get a no-obligation review of your results with a VCMO Chartered Marketer.

Click this link to learn more and get your score

SOSTAC©

Discover SOSTAC© Planning Framework by clicking this link.

Key Takeaways

  • Fractional CMOs provide strategic leadership on a part-time basis.
  • The role is about embedding leadership, not just executing marketing tasks.
  • Fractional CMOs are integrated into the senior leadership team.
  • They help set marketing strategy and align it with commercial goals.
  • The value of a fractional CMO comes from senior thinking, not hours worked.
  • Flexibility in engagement allows businesses to scale support as needed.
  • Fractional CMOs can add value at any stage of a business's lifecycle.
  • Effective communication is key to successful fractional leadership.
  • The model helps businesses avoid wasting time and resources on disconnected activities.
  • A fractional CMO can uplift team capabilities and improve agency alignment.

Sound bites

"What is a fractional CMO really?"

"You're the conductor of the orchestra."

"The company should see better margins."

Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Paul Mills Buzzsprout-18450243 Sun, 04 Jan 2026 18:00:00 +0000 1490 fractional CMO, marketing leadership, fractional marketing, business strategy, misconceptions, engagement model, value creation, senior leadership, marketing strategy, flexibility, commercial success, VCMO, Paul Mills, Lydia McClelland 5 1 full false Lydia McClelland Paul Mills Where SEO Is Heading in 2025 & Beyond Where SEO Is Heading in 2025 & Beyond Send us Fan Mail

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
 
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode

In this episode of Fractional Futures, Paul Mills and Ryan Jones discuss the evolving landscape of SEO in the context of AI advancements. They explore how AI is reshaping search strategies, the importance of digital PR, and the need for marketers to adapt to a multi-channel approach. The conversation emphasizes the significance of audience research over traditional keyword strategies and the necessity of maintaining brand presence across various platforms to ensure visibility and engagement in a rapidly changing digital environment.

Special Guest

Ryan Jones, Marketing Manager, SEOTesting.com

Special Offer: Listeners of the Fractional Futures Podcast can take advantage of an extended trial to SEOTesting, giving you a 45-day free trial instead of the standard 14-day trial. You can add up to 30 Google Search Console properties with your trial account and you'll have unlimited access to every single one of SEOTesting's featured for that time including testing, site annotations, and their range of pre-built reports designed to make Google Search Console data easier to use. 

Simply click this link for the extended trial.

Key Takeaways

  • AI is changing the way marketers approach SEO strategies.
  • Focus is shifting from top-of-funnel to mid and end-funnel queries.
  • Digital PR and brand building are becoming more important.
  • Structured data will still play a crucial role in SEO.
  • Content needs to be distributed across multiple channels.
  • Audience research is becoming more critical than keyword research.
  • Impressions will become a key metric for measuring reach.
  • Marketers need to adapt to a multi-channel approach.
  • Refreshing older content can be more effective than creating new content.
  • Brand presence across the web is essential for visibility.

Sound bites

"AI is changing the way marketers approach SEO strategies."

"Structured data will still play a crucial role in SEO."

"Marketers need to adapt to a multi-channel approach."

Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Send us Fan Mail

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
 
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode

In this episode of Fractional Futures, Paul Mills and Ryan Jones discuss the evolving landscape of SEO in the context of AI advancements. They explore how AI is reshaping search strategies, the importance of digital PR, and the need for marketers to adapt to a multi-channel approach. The conversation emphasizes the significance of audience research over traditional keyword strategies and the necessity of maintaining brand presence across various platforms to ensure visibility and engagement in a rapidly changing digital environment.

Special Guest

Ryan Jones, Marketing Manager, SEOTesting.com

Special Offer: Listeners of the Fractional Futures Podcast can take advantage of an extended trial to SEOTesting, giving you a 45-day free trial instead of the standard 14-day trial. You can add up to 30 Google Search Console properties with your trial account and you'll have unlimited access to every single one of SEOTesting's featured for that time including testing, site annotations, and their range of pre-built reports designed to make Google Search Console data easier to use. 

Simply click this link for the extended trial.

Key Takeaways

  • AI is changing the way marketers approach SEO strategies.
  • Focus is shifting from top-of-funnel to mid and end-funnel queries.
  • Digital PR and brand building are becoming more important.
  • Structured data will still play a crucial role in SEO.
  • Content needs to be distributed across multiple channels.
  • Audience research is becoming more critical than keyword research.
  • Impressions will become a key metric for measuring reach.
  • Marketers need to adapt to a multi-channel approach.
  • Refreshing older content can be more effective than creating new content.
  • Brand presence across the web is essential for visibility.

Sound bites

"AI is changing the way marketers approach SEO strategies."

"Structured data will still play a crucial role in SEO."

"Marketers need to adapt to a multi-channel approach."

Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Paul Mills Buzzsprout-17368644 Fri, 27 Jun 2025 12:00:00 +0100 1464 SEO, AI, digital marketing, search strategies, content distribution, audience research, brand trust, personalization, marketing leadership, technical SEO, Fractional Futures, Paul Mills, VCMO 4 3 full false Ryan Jones Paul Mills How CMOs Can Use SEO to Show ROI How CMOs Can Use SEO to Show ROI Send us Fan Mail

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership. Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode

In this episode of Fractional Futures, Paul Mills and Ryan Jones discuss the challenges marketing leaders face in proving the value of SEO to the C-suite. They explore how to connect SEO efforts to business outcomes, the importance of tracking metrics, and the need for SEO to be a part of boardroom conversations. The discussion also covers the complexities of outsourcing SEO, the significance of finding the right agency, and how to effectively communicate SEO performance to stakeholders.

Special Guest

Ryan Jones, Marketing Manager, SEOTesting.com

Special Offer: Listeners of the Fractional Futures Podcast can take advantage of an extended trial to SEOTesting, giving you a 45-day free trial instead of the standard 14-day trial. You can add up to 30 Google Search Console properties with your trial account and you'll have unlimited access to every single one of SEOTesting's featured for that time including testing, site annotations, and their range of pre-built reports designed to make Google Search Console data easier to use. 

Simply click this link for the extended trial.

Takeaways

  • SEO is often the hardest channel to measure compared to PPC.
  • Attribution in SEO is messy and requires a multi-channel approach.
  • Free tools like Google Search Console are effective for beginners.
  • It's crucial to track the work done by SEO agencies monthly.
  • Specialization in the type of SEO work needed is important when choosing an agency.
  • SEO should be included in boardroom discussions to highlight its impact.
  • Budget allocation should be based on what moves the needle for the business.
  • Smaller scale tests can help determine effective strategies.
  • Core updates from Google can impact ongoing SEO tests.
  • Google recognizes efforts to improve user experience through SEO. 

 Sound Bites

 "SEO is one of the hardest channels to measure."

"It doesn't have to be complicated."

"Find a specialist in the type of work you need."

Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Send us Fan Mail

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership. Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode

In this episode of Fractional Futures, Paul Mills and Ryan Jones discuss the challenges marketing leaders face in proving the value of SEO to the C-suite. They explore how to connect SEO efforts to business outcomes, the importance of tracking metrics, and the need for SEO to be a part of boardroom conversations. The discussion also covers the complexities of outsourcing SEO, the significance of finding the right agency, and how to effectively communicate SEO performance to stakeholders.

Special Guest

Ryan Jones, Marketing Manager, SEOTesting.com

Special Offer: Listeners of the Fractional Futures Podcast can take advantage of an extended trial to SEOTesting, giving you a 45-day free trial instead of the standard 14-day trial. You can add up to 30 Google Search Console properties with your trial account and you'll have unlimited access to every single one of SEOTesting's featured for that time including testing, site annotations, and their range of pre-built reports designed to make Google Search Console data easier to use. 

Simply click this link for the extended trial.

Takeaways

  • SEO is often the hardest channel to measure compared to PPC.
  • Attribution in SEO is messy and requires a multi-channel approach.
  • Free tools like Google Search Console are effective for beginners.
  • It's crucial to track the work done by SEO agencies monthly.
  • Specialization in the type of SEO work needed is important when choosing an agency.
  • SEO should be included in boardroom discussions to highlight its impact.
  • Budget allocation should be based on what moves the needle for the business.
  • Smaller scale tests can help determine effective strategies.
  • Core updates from Google can impact ongoing SEO tests.
  • Google recognizes efforts to improve user experience through SEO. 

 Sound Bites

 "SEO is one of the hardest channels to measure."

"It doesn't have to be complicated."

"Find a specialist in the type of work you need."

Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Paul Mills Buzzsprout-17265531 Sat, 07 Jun 2025 09:00:00 +0100 1539 SEO, marketing strategy, C-suite, performance metrics, attribution, agency, boardroom, marketing leaders, organic performance, business outcomes, Fractional Futures, Paul Mills, VCMO 4 2 full false Ryan Jones Paul Mills Unlocking SEO Success for SMEs Unlocking SEO Success for SMEs Send us Fan Mail

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership. Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode

In this episode of Fractional Futures, host Paul Mills and guest Ryan Jones discuss the critical role of SEO for early-stage businesses. They explore the importance of a well-structured SEO strategy, the challenges faced by founders with limited resources, and the necessity of setting realistic expectations for SEO rankings. The conversation delves into effective content strategies, the significance of experimentation in SEO, and the usability of various SEO tools. Additionally, they touch on the impact of AI on content creation and the importance of proving the business case for SEO investment. The episode concludes with insights on managing existing content to enhance SEO effectiveness.

Special Guest

Ryan Jones, Marketing Manager, SEOTesting.com

Special Offer: Listeners of the Fractional Futures Podcast can take advantage of an extended trial to SEOTesting, giving you a 45-day free trial instead of the standard 14-day trial. You can add up to 30 Google Search Console properties with your trial account and you'll have unlimited access to every single one of SEOTesting's featured for that time including testing, site annotations, and their range of pre-built reports designed to make Google Search Console data easier to use. 

Simply click this link for the extended trial.

Key Takeaways

  • SEO is often seen as a free traffic channel, but it requires investment.
  • Early-stage businesses must prioritize SEO to gain traction.
  • SEO builds long-term value and compounds over time.
  • Content strategy is crucial for improving search visibility.
  • Experimentation is key to adapting SEO strategies.
  • Tools like Google Search Console can help monitor SEO performance.
  • AI can assist in content creation but lacks the depth of expertise.
  • Investing in SEO tools can save time and improve efficiency.
  • Managing existing content is essential for maintaining SEO effectiveness.
  • Collaboration with subject matter experts can enhance content quality.

Sound Bites

"SEO compounds over time and builds long-term value."

"Content can really still move the needle."

"Constant testing is important in SEO."

Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Send us Fan Mail

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership. Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode

In this episode of Fractional Futures, host Paul Mills and guest Ryan Jones discuss the critical role of SEO for early-stage businesses. They explore the importance of a well-structured SEO strategy, the challenges faced by founders with limited resources, and the necessity of setting realistic expectations for SEO rankings. The conversation delves into effective content strategies, the significance of experimentation in SEO, and the usability of various SEO tools. Additionally, they touch on the impact of AI on content creation and the importance of proving the business case for SEO investment. The episode concludes with insights on managing existing content to enhance SEO effectiveness.

Special Guest

Ryan Jones, Marketing Manager, SEOTesting.com

Special Offer: Listeners of the Fractional Futures Podcast can take advantage of an extended trial to SEOTesting, giving you a 45-day free trial instead of the standard 14-day trial. You can add up to 30 Google Search Console properties with your trial account and you'll have unlimited access to every single one of SEOTesting's featured for that time including testing, site annotations, and their range of pre-built reports designed to make Google Search Console data easier to use. 

Simply click this link for the extended trial.

Key Takeaways

  • SEO is often seen as a free traffic channel, but it requires investment.
  • Early-stage businesses must prioritize SEO to gain traction.
  • SEO builds long-term value and compounds over time.
  • Content strategy is crucial for improving search visibility.
  • Experimentation is key to adapting SEO strategies.
  • Tools like Google Search Console can help monitor SEO performance.
  • AI can assist in content creation but lacks the depth of expertise.
  • Investing in SEO tools can save time and improve efficiency.
  • Managing existing content is essential for maintaining SEO effectiveness.
  • Collaboration with subject matter experts can enhance content quality.

Sound Bites

"SEO compounds over time and builds long-term value."

"Content can really still move the needle."

"Constant testing is important in SEO."

Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Paul Mills Buzzsprout-17174309 Fri, 23 May 2025 14:00:00 +0100 1723 SEO, SMEs, marketing strategy, content strategy, SEO tools, AI in SEO, SEO testing, early stage businesses, digital marketing, organic traffic, Fractional Futures, Paul Mills, VCMO 4 1 full false Ryan Jones Paul Mills How Marketing Improves Valuation Multiples at Exit How Marketing Improves Valuation Multiples at Exit Send us Fan Mail

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
 
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode

In this episode, Paul Mills and Rob Nicholls discuss how marketing can significantly enhance a company's valuation multiples at exit. They explore the importance of preparing a business for sale, the factors that make a company attractive to buyers, and the critical role of storytelling in crafting a compelling growth narrative. The conversation emphasizes the need for strategic planning, brand investment, and demonstrating long-term growth potential to maximize value during an acquisition process.

Special Guest

Rob Nicholls, Founder Rob Nicholls Consulting, CFO, Board Advisor and Angel Investor

Key Takeaways

  • Marketing can enhance valuation multiples at exit.
  • Buyers want a predictable revenue stream.
  • Most sellers don't prepare for a sale.
  • It's about maximizing the value at exit.
  • The marketing function has a huge part to play.
  • Brand investment increases margins.
  • You need to demonstrate long-term brand resonance.
  • Crafting a compelling growth story is essential.
  • Marketing needs to step up their game.
  • Understanding buyer perspectives is crucial.

Sound Bites

"Most sellers don't prepare for a sale."

"Brand investment increases margins."

"It's all about the narrative."

Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Send us Fan Mail

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
 
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode

In this episode, Paul Mills and Rob Nicholls discuss how marketing can significantly enhance a company's valuation multiples at exit. They explore the importance of preparing a business for sale, the factors that make a company attractive to buyers, and the critical role of storytelling in crafting a compelling growth narrative. The conversation emphasizes the need for strategic planning, brand investment, and demonstrating long-term growth potential to maximize value during an acquisition process.

Special Guest

Rob Nicholls, Founder Rob Nicholls Consulting, CFO, Board Advisor and Angel Investor

Key Takeaways

  • Marketing can enhance valuation multiples at exit.
  • Buyers want a predictable revenue stream.
  • Most sellers don't prepare for a sale.
  • It's about maximizing the value at exit.
  • The marketing function has a huge part to play.
  • Brand investment increases margins.
  • You need to demonstrate long-term brand resonance.
  • Crafting a compelling growth story is essential.
  • Marketing needs to step up their game.
  • Understanding buyer perspectives is crucial.

Sound Bites

"Most sellers don't prepare for a sale."

"Brand investment increases margins."

"It's all about the narrative."

Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Paul Mills Buzzsprout-16905422 Sun, 20 Apr 2025 12:00:00 +0100 1527 marketing, business valuation, exit strategy, brand equity, growth story, strategic planning, buyer perspective, value creation, marketing strategy, recurring revenue, Paul Mills, Fractional Futures, Fractional CMO, VCMO, Podcast, Fractional Model, SME 3 10 full false Rob Nicholls Paul Mills How to Align Sales & Marketing for Revenue Growth How to Align Sales & Marketing for Revenue Growth Send a text

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
 
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode

In this episode, Paul Mills and Rob Nicholls discuss the critical alignment between sales and marketing functions in driving revenue growth. They explore the financial risks of disconnected teams, the role of the CFO in ensuring alignment, and the challenges and opportunities presented by Revenue Operations (RevOps). The conversation emphasizes the importance of shared metrics, establishing a revenue council, and creating a feedback loop to optimize marketing strategies based on sales insights. Ultimately, the episode highlights the necessity of building trust and relationships to enhance revenue generation and business valuation.

Special Guest 

Rob Nicholls, Founder Rob Nicholls Consulting, CFO, Board Advisor and Angel Investor

Key Takeaways

  • Sales and marketing alignment is crucial for revenue growth.
  • Disconnected teams lead to financial risks and inefficiencies.
  • The CFO plays a vital role in aligning sales and marketing.
  • RevOps has potential but often fails in smaller organizations.
  • Shared metrics between sales and marketing drive accountability.
  • Customer lifetime value is a key metric for success.
  • A revenue council can enhance collaboration and insights.
  • Feedback loops between sales and marketing improve strategies.
  • Building trust is essential for effective customer relationships.
  • Sales cycles can be shortened through effective collaboration.

Sound Bites

"Achieving collaboration is often easier said than done."

"Incentives are really important here."

"Sales should be accountable for conversion rates."

"A revenue council can drive accountability."

"Building trust is critical for revenue generation."

"You need to focus on building trust in the brand."

Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Send a text

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
 
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode

In this episode, Paul Mills and Rob Nicholls discuss the critical alignment between sales and marketing functions in driving revenue growth. They explore the financial risks of disconnected teams, the role of the CFO in ensuring alignment, and the challenges and opportunities presented by Revenue Operations (RevOps). The conversation emphasizes the importance of shared metrics, establishing a revenue council, and creating a feedback loop to optimize marketing strategies based on sales insights. Ultimately, the episode highlights the necessity of building trust and relationships to enhance revenue generation and business valuation.

Special Guest 

Rob Nicholls, Founder Rob Nicholls Consulting, CFO, Board Advisor and Angel Investor

Key Takeaways

  • Sales and marketing alignment is crucial for revenue growth.
  • Disconnected teams lead to financial risks and inefficiencies.
  • The CFO plays a vital role in aligning sales and marketing.
  • RevOps has potential but often fails in smaller organizations.
  • Shared metrics between sales and marketing drive accountability.
  • Customer lifetime value is a key metric for success.
  • A revenue council can enhance collaboration and insights.
  • Feedback loops between sales and marketing improve strategies.
  • Building trust is essential for effective customer relationships.
  • Sales cycles can be shortened through effective collaboration.

Sound Bites

"Achieving collaboration is often easier said than done."

"Incentives are really important here."

"Sales should be accountable for conversion rates."

"A revenue council can drive accountability."

"Building trust is critical for revenue generation."

"You need to focus on building trust in the brand."

Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Paul Mills Buzzsprout-16904022 Sat, 12 Apr 2025 12:00:00 +0100 1763 sales and marketing alignment, revenue growth, CFO role, RevOps, customer insights, feedback loop, business valuation, KPIs, data sharing, customer lifetime valuePaul Mills, Fractional Futures, Fractional Career, Fractional Workstyle, VCMO, Podcast, Fract 3 9 full false Rob Nicholls Paul Mills The Role of Marketing in International Expansion The Role of Marketing in International Expansion Send us Fan Mail

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
 
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode

In this episode of Fractional Futures, Paul Mills and Rob Nicholls discuss the complexities of international expansion for businesses. They explore how to adapt marketing strategies for new markets, the importance of building a global brand while maintaining consistency, and the financial risks associated with entering international markets. Rob shares insights on the necessity of market research, building relationships, and the long-term perspective needed for successful brand building in diverse regions.

Special Guest

Rob Nicholls, Founder Rob Nicholls Consulting, CFO, Board Advisor and Angel Investor

Key Takeaways

  • International expansion presents both opportunities and challenges.
  • Cultural, economic, and regulatory differences require tailored marketing strategies.
  • Building relationships with local distributors is crucial for market entry.
  • A strong global brand helps in gaining credibility in new markets.
  • Brand building is a long-term investment, not a short-term tactic.
  • Market research is essential before entering new international markets.
  • Different regions require different entry strategies and pricing models.
  • Trust and partnership building are key in relationship-driven markets.
  • Digital infrastructure must be localized for effective market penetration.
  • Businesses should focus on one or two markets at a time for effective strategy.

Sound Bites

"How should a business approach market entry?"

"It's about getting out there, meeting people."

"Build relationships. It's not difficult to do."

"You have to take a long term perspective on this."

"Don't start dropping your pricing by 10% or 20%."

"Do your research and do it well."

Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Send us Fan Mail

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
 
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode

In this episode of Fractional Futures, Paul Mills and Rob Nicholls discuss the complexities of international expansion for businesses. They explore how to adapt marketing strategies for new markets, the importance of building a global brand while maintaining consistency, and the financial risks associated with entering international markets. Rob shares insights on the necessity of market research, building relationships, and the long-term perspective needed for successful brand building in diverse regions.

Special Guest

Rob Nicholls, Founder Rob Nicholls Consulting, CFO, Board Advisor and Angel Investor

Key Takeaways

  • International expansion presents both opportunities and challenges.
  • Cultural, economic, and regulatory differences require tailored marketing strategies.
  • Building relationships with local distributors is crucial for market entry.
  • A strong global brand helps in gaining credibility in new markets.
  • Brand building is a long-term investment, not a short-term tactic.
  • Market research is essential before entering new international markets.
  • Different regions require different entry strategies and pricing models.
  • Trust and partnership building are key in relationship-driven markets.
  • Digital infrastructure must be localized for effective market penetration.
  • Businesses should focus on one or two markets at a time for effective strategy.

Sound Bites

"How should a business approach market entry?"

"It's about getting out there, meeting people."

"Build relationships. It's not difficult to do."

"You have to take a long term perspective on this."

"Don't start dropping your pricing by 10% or 20%."

"Do your research and do it well."

Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Paul Mills Buzzsprout-16903528 Sun, 06 Apr 2025 08:00:00 +0100 1579 international growth, marketing strategies, brand consistency, market entry, financial risks, cultural adaptation, global markets, strategic alliances, market research, distribution challenges, fractional leadership, Fractional CMO, Paul Mills, Fractional 3 8 full false Rob Nicholls Paul Mills Unlocking the Power of Digital Transformation Unlocking the Power of Digital Transformation Send us Fan Mail

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
 
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode

In this episode of Fractional Futures, Paul Mills and Rob Nicholls discuss the critical importance of digital transformation for businesses today. They explore the challenges and opportunities that come with adopting digital-first strategies, the necessity of aligning technology with business goals, and the importance of integrating systems for better decision-making. The conversation also highlights the role of personal branding in driving revenue and the need for businesses to focus on customer satisfaction as a key marketing strategy.

Special Guest

Rob Nicholls, Founder Rob Nicholls Consulting, CFO, Board Advisor and Angel Investor

Key Takeaways

  • Digital transformation is essential for modern business success.
  • Many SMEs struggle with digital adoption due to cost and complexity.
  • CFOs and CMOs must align on digital strategies for effective implementation.
  • Integration of technology systems is crucial for operational efficiency.
  • Employee turnover can disrupt technology adoption and usage.
  • Investments in technology should be tied to clear business outcomes.
  • A strong digital presence is necessary to attract and retain customers.
  • Building a personal brand can generate revenue opportunities.
  • Startups should prioritize client building over tech stack perfection.
  • Customer satisfaction is the best form of marketing.

Sound Bites

"Digital transformation is no longer optional."

"Data-led decision-making is often lacking."

"Digital presence is essential for relevance."

Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Send us Fan Mail

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
 
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode

In this episode of Fractional Futures, Paul Mills and Rob Nicholls discuss the critical importance of digital transformation for businesses today. They explore the challenges and opportunities that come with adopting digital-first strategies, the necessity of aligning technology with business goals, and the importance of integrating systems for better decision-making. The conversation also highlights the role of personal branding in driving revenue and the need for businesses to focus on customer satisfaction as a key marketing strategy.

Special Guest

Rob Nicholls, Founder Rob Nicholls Consulting, CFO, Board Advisor and Angel Investor

Key Takeaways

  • Digital transformation is essential for modern business success.
  • Many SMEs struggle with digital adoption due to cost and complexity.
  • CFOs and CMOs must align on digital strategies for effective implementation.
  • Integration of technology systems is crucial for operational efficiency.
  • Employee turnover can disrupt technology adoption and usage.
  • Investments in technology should be tied to clear business outcomes.
  • A strong digital presence is necessary to attract and retain customers.
  • Building a personal brand can generate revenue opportunities.
  • Startups should prioritize client building over tech stack perfection.
  • Customer satisfaction is the best form of marketing.

Sound Bites

"Digital transformation is no longer optional."

"Data-led decision-making is often lacking."

"Digital presence is essential for relevance."

Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Paul Mills Buzzsprout-16877092 Fri, 28 Mar 2025 17:00:00 +0000 1709 digital transformation, marketing technology, e-commerce, CFO, CMO, business growth, ROI, digital strategy, technology integration, revenue generation, Paul Mills, Fractional Futures, VCMO, Podcast, Fractional Model, Marketing, SME 3 7 full false Rob Nicholls Paul Mills Transforming Brand Equity Into Enterprise Value Transforming Brand Equity Into Enterprise Value Send us Fan Mail

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
 
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode

In this episode of Fractional Futures, Paul Mills and Rob Nicholls discuss the critical role of brand equity in driving business success. They explore how brand equity impacts business valuation, the importance of strategic rebranding, and the challenges of measuring the financial impact of branding initiatives. Rob shares insights from his extensive experience in finance, emphasizing that brand equity is a long-term investment that can significantly enhance customer loyalty, pricing power, and overall enterprise value. The conversation highlights the need for businesses to recognize the intangible value of their brands and to approach rebranding with a clear strategy focused on measurable outcomes.

Special Guest

Rob Nicholls, Founder Rob Nicholls Consulting, CFO, Board Advisor and Angel Investor

Key Takeaways

  • Brand equity is a key contributor to customer loyalty and profitability.
  • CFOs are increasingly recognizing the value of brand equity in business valuation.
  • Rebranding should be approached strategically, focusing on long-term impact rather than aesthetics.
  • Investing in brand equity can lead to higher pricing power and customer retention.
  • Measuring the ROI of branding initiatives requires a long-term perspective.
  • Brand equity is often intangible but has a significant financial impact.
  • Successful rebranding can drive growth and attract investors.
  • The modern marketer must act as a brand custodian to leverage brand power.
  • Brand strategies should align with long-term business goals and market opportunities.
  • Effective communication of brand value is essential for gaining buy-in from stakeholders.

Sound Bites

"Brand equity impacts business valuation."

"Brand takes time to develop."

"CFOs are recognizing the value of brand equity."

"Brand power can command a pricing premium."

"Rebranding must deliver long-term financial impact."

"Investing in brand can increase enterprise value."

Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Send us Fan Mail

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
 
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode

In this episode of Fractional Futures, Paul Mills and Rob Nicholls discuss the critical role of brand equity in driving business success. They explore how brand equity impacts business valuation, the importance of strategic rebranding, and the challenges of measuring the financial impact of branding initiatives. Rob shares insights from his extensive experience in finance, emphasizing that brand equity is a long-term investment that can significantly enhance customer loyalty, pricing power, and overall enterprise value. The conversation highlights the need for businesses to recognize the intangible value of their brands and to approach rebranding with a clear strategy focused on measurable outcomes.

Special Guest

Rob Nicholls, Founder Rob Nicholls Consulting, CFO, Board Advisor and Angel Investor

Key Takeaways

  • Brand equity is a key contributor to customer loyalty and profitability.
  • CFOs are increasingly recognizing the value of brand equity in business valuation.
  • Rebranding should be approached strategically, focusing on long-term impact rather than aesthetics.
  • Investing in brand equity can lead to higher pricing power and customer retention.
  • Measuring the ROI of branding initiatives requires a long-term perspective.
  • Brand equity is often intangible but has a significant financial impact.
  • Successful rebranding can drive growth and attract investors.
  • The modern marketer must act as a brand custodian to leverage brand power.
  • Brand strategies should align with long-term business goals and market opportunities.
  • Effective communication of brand value is essential for gaining buy-in from stakeholders.

Sound Bites

"Brand equity impacts business valuation."

"Brand takes time to develop."

"CFOs are recognizing the value of brand equity."

"Brand power can command a pricing premium."

"Rebranding must deliver long-term financial impact."

"Investing in brand can increase enterprise value."

Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Paul Mills Buzzsprout-16760657 Sat, 22 Mar 2025 10:00:00 +0000 2028 brand equity, business valuation, rebranding, brand strategy, customer loyalty, financial metrics, enterprise value, marketing health, CFO insights, brand power, fractional leadership, Fractional CMO, Paul Mills, Fractional Futures, VCMO, Podcast 3 6 full false Rob Nicholls Paul Mills Data-Driven Decision-Making in Marketing Data-Driven Decision-Making in Marketing Send us Fan Mail

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
 
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode

In this episode of Fractional Futures, Paul Mills and Rob Nicholls discuss the critical role of data-driven decision-making in marketing. They explore how marketing has evolved from intuition-based strategies to analytics-driven approaches, emphasizing the importance of sharing relevant data between marketing and finance teams. Rob highlights key marketing metrics that resonate with CFOs, the significance of building trust and relationships, and the need for predictive analytics to drive sustainable growth and value creation.

Special Guest

Rob Nicholls, Founder Rob Nicholls Consulting, CFO, Board Advisor and Angel Investor

Key Takeaways

  • Data-driven decision-making is essential in modern marketing.
  • CFOs expect marketing to present metrics that drive financial decisions.
  • Building trust between CFOs and marketers is crucial for data sharing.
  • Marketing metrics should focus on revenue growth and customer acquisition costs.
  • Predictive analytics can help anticipate customer needs and market trends.
  • Involving CFOs in marketing campaigns fosters collaboration and understanding.
  • Not all metrics are valuable; focus on those that impact the bottom line.
  • Reverse engineering board expectations can guide marketing metrics.
  • Pricing strategies significantly influence business growth and profitability.
  • AI can enhance data analysis and provide insights for better decision-making.

Sound Bites

"Sharing the right data is very important."

"Focus on metrics that drive decisions."

"It's about relationships and trust."

Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Send us Fan Mail

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
 
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode

In this episode of Fractional Futures, Paul Mills and Rob Nicholls discuss the critical role of data-driven decision-making in marketing. They explore how marketing has evolved from intuition-based strategies to analytics-driven approaches, emphasizing the importance of sharing relevant data between marketing and finance teams. Rob highlights key marketing metrics that resonate with CFOs, the significance of building trust and relationships, and the need for predictive analytics to drive sustainable growth and value creation.

Special Guest

Rob Nicholls, Founder Rob Nicholls Consulting, CFO, Board Advisor and Angel Investor

Key Takeaways

  • Data-driven decision-making is essential in modern marketing.
  • CFOs expect marketing to present metrics that drive financial decisions.
  • Building trust between CFOs and marketers is crucial for data sharing.
  • Marketing metrics should focus on revenue growth and customer acquisition costs.
  • Predictive analytics can help anticipate customer needs and market trends.
  • Involving CFOs in marketing campaigns fosters collaboration and understanding.
  • Not all metrics are valuable; focus on those that impact the bottom line.
  • Reverse engineering board expectations can guide marketing metrics.
  • Pricing strategies significantly influence business growth and profitability.
  • AI can enhance data analysis and provide insights for better decision-making.

Sound Bites

"Sharing the right data is very important."

"Focus on metrics that drive decisions."

"It's about relationships and trust."

Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Paul Mills Buzzsprout-16755311 Sat, 15 Mar 2025 11:00:00 +0000 1640 data-driven marketing, predictive analytics, CFO insights, marketing metrics, business growth, customer acquisition, financial modeling, enterprise value, marketing strategy, trust in data, fractional leadership, Fractional CMO, VCMO, marketing strategy, 3 5 full false Rob Nicholls Paul Mills How to Scale Customer Acquisition and Retention How to Scale Customer Acquisition and Retention Send a text

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
 
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode

In this episode of Fractional Futures, Paul Mills and Rob Nicholls discuss the critical aspects of customer acquisition and retention. They explore the importance of crafting a compelling value proposition, optimizing customer acquisition channels, and enhancing retention strategies to drive long-term profitability. Rob shares insights on the role of CFOs in shaping marketing strategies and the significance of partnerships and brand advocacy in achieving business growth. The conversation emphasizes the need for businesses to invest in marketing and understand customer lifetime value to reduce churn and foster sustainable growth.

Special Guest

Rob Nicholls, Founder Rob Nicholls Consulting, CFO, Board Advisor and Angel Investor.

Key Takeaways

  • Crafting a compelling value proposition is essential for customer acquisition and retention.
  • Traction is the ultimate proof of product market fit and should be measured through metrics like customer acquisition rates.
  • Investing 10% of revenue in marketing is crucial for sustainable growth.
  • Strategic partnerships can significantly reduce customer acquisition costs and enhance brand visibility.
  • High retention rates are critical for long-term profitability and indicate strong product market fit.
  • Understanding client profitability is essential for making informed pricing decisions.
  • Customer feedback is vital for reducing churn and improving retention strategies.
  • Marketing leaders must collaborate with CFOs to align strategies for customer retention.
  • Brand advocacy can drive significant growth and enhance customer trust.
  • Businesses should regularly gather customer feedback to address pain points and improve service offerings.

Sound Bites

"Brand advocacy can drive significant growth."

"Retention is key to long-term profitability."

"Marketing leaders must collaborate with CFOs."

Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Send a text

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
 
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode

In this episode of Fractional Futures, Paul Mills and Rob Nicholls discuss the critical aspects of customer acquisition and retention. They explore the importance of crafting a compelling value proposition, optimizing customer acquisition channels, and enhancing retention strategies to drive long-term profitability. Rob shares insights on the role of CFOs in shaping marketing strategies and the significance of partnerships and brand advocacy in achieving business growth. The conversation emphasizes the need for businesses to invest in marketing and understand customer lifetime value to reduce churn and foster sustainable growth.

Special Guest

Rob Nicholls, Founder Rob Nicholls Consulting, CFO, Board Advisor and Angel Investor.

Key Takeaways

  • Crafting a compelling value proposition is essential for customer acquisition and retention.
  • Traction is the ultimate proof of product market fit and should be measured through metrics like customer acquisition rates.
  • Investing 10% of revenue in marketing is crucial for sustainable growth.
  • Strategic partnerships can significantly reduce customer acquisition costs and enhance brand visibility.
  • High retention rates are critical for long-term profitability and indicate strong product market fit.
  • Understanding client profitability is essential for making informed pricing decisions.
  • Customer feedback is vital for reducing churn and improving retention strategies.
  • Marketing leaders must collaborate with CFOs to align strategies for customer retention.
  • Brand advocacy can drive significant growth and enhance customer trust.
  • Businesses should regularly gather customer feedback to address pain points and improve service offerings.

Sound Bites

"Brand advocacy can drive significant growth."

"Retention is key to long-term profitability."

"Marketing leaders must collaborate with CFOs."

Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Paul Mills Buzzsprout-16752226 Fri, 07 Mar 2025 17:00:00 +0000 2158 customer acquisition, retention strategies, value proposition, marketing optimization, CFO insights, business growth, strategic partnerships, brand advocacy, customer lifetime value, revenue generation, fractional leadership, Fractional CMO, business grow 3 4 full false Rob Nicholls Paul Mills Building a Marketing Strategy Aligned with Business Goals Building a Marketing Strategy Aligned with Business Goals Send us Fan Mail

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
 
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode

In this episode of Fractional Futures, Paul Mills and Rob Nicholls discuss the vital role of fractional CMOs in aligning marketing strategies with business growth objectives. They explore the importance of communication between CFOs and CMOs, the necessity of integrating marketing into strategic planning, and the potential of AI and research in enhancing marketing insights. The conversation emphasizes the need for credibility, relationship-building, and understanding internal clients' needs to drive effective marketing strategies.

Special Guest

Rob Nicholls, Founder Rob Nicholls Consulting, CFO, Board Advisor and Angel Investor.

Key Takeaways

  • Fractional CMOs can significantly impact SMEs and portfolio companies.
  • Alignment between marketing and business growth is crucial for success.
  • CFOs often act as conduits between marketing and other departments.
  • CMOs must build credibility within the organization and the market.
  • Networking and community engagement are essential for CMOs.
  • Research and insights should be owned by the marketing lead.
  • Generative AI can enhance marketing strategies and insights.
  • CMOs should be involved in the strategic planning process.
  • Understanding internal clients' pain points is vital for marketers.
  • Building strong relationships can lead to greater marketing influence.

Sound Bites

"CFOs and CMOs need to speak the same language."

"CMOs must own market research insights."

"Generative AI can be a marketer's best friend."

Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Send us Fan Mail

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
 
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode

In this episode of Fractional Futures, Paul Mills and Rob Nicholls discuss the vital role of fractional CMOs in aligning marketing strategies with business growth objectives. They explore the importance of communication between CFOs and CMOs, the necessity of integrating marketing into strategic planning, and the potential of AI and research in enhancing marketing insights. The conversation emphasizes the need for credibility, relationship-building, and understanding internal clients' needs to drive effective marketing strategies.

Special Guest

Rob Nicholls, Founder Rob Nicholls Consulting, CFO, Board Advisor and Angel Investor.

Key Takeaways

  • Fractional CMOs can significantly impact SMEs and portfolio companies.
  • Alignment between marketing and business growth is crucial for success.
  • CFOs often act as conduits between marketing and other departments.
  • CMOs must build credibility within the organization and the market.
  • Networking and community engagement are essential for CMOs.
  • Research and insights should be owned by the marketing lead.
  • Generative AI can enhance marketing strategies and insights.
  • CMOs should be involved in the strategic planning process.
  • Understanding internal clients' pain points is vital for marketers.
  • Building strong relationships can lead to greater marketing influence.

Sound Bites

"CFOs and CMOs need to speak the same language."

"CMOs must own market research insights."

"Generative AI can be a marketer's best friend."

Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Paul Mills Buzzsprout-16644973 Sat, 01 Mar 2025 09:00:00 +0000 1582 fractional leadership, Fractional CMO, CMO, Paul Mills, Rob Nicholls, Fractional Futures, Fractional Career, Fractional Workstyle, VCMO, Podcast, Fractional Model, Marketing, SME SMEs, marketing alignment, business growth, CFO, strategic planning, AI in m 3 3 full false Rob Nicholls Paul Mills Diagnosing the Marketing Health of a Portfolio Company Diagnosing the Marketing Health of a Portfolio Company Send us Fan Mail

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
 
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode                                                              

In this episode of Fractional Futures, Paul Mills and Rob Nicholls discuss the critical role of fractional CMOs in helping portfolio companies scale and maximize enterprise value. They delve into the often-overlooked area of marketing due diligence during acquisitions, emphasizing the need for investors to assess marketing capabilities thoroughly. The conversation highlights the importance of key metrics in evaluating marketing success and the necessity for CMOs to communicate effectively with CFOs. They also explore the significance of building strong relationships between marketing and finance leaders to navigate budget requests and identify potential red flags in marketing strategies.

Special Guest

Rob Nicholls, Founder Rob Nicholls Consulting, CFO, Board Advisor and Angel Investor.

Key Takeaways

  • Investors often overlook marketing capabilities during due diligence.
  • Marketing due diligence should be a key part of acquisition processes.
  • The future potential of a business is more important than past performance.
  • Storytelling by founders can influence investor decisions.
  • CMOs need to align their metrics with revenue generation.
  • Building relationships with CFOs is crucial for CMOs.
  • Credibility with the board can facilitate budget approvals.
  • Understanding market trends is essential for identifying opportunities.
  • Too many metrics can dilute focus; keep it simple.
  • CFOs act as chief risk officers in assessing investment opportunities.

Sound Bites 

"It's all about the future."

"Too much is just too much."

"Credibility goes a long way."

Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Send us Fan Mail

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
 
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode                                                              

In this episode of Fractional Futures, Paul Mills and Rob Nicholls discuss the critical role of fractional CMOs in helping portfolio companies scale and maximize enterprise value. They delve into the often-overlooked area of marketing due diligence during acquisitions, emphasizing the need for investors to assess marketing capabilities thoroughly. The conversation highlights the importance of key metrics in evaluating marketing success and the necessity for CMOs to communicate effectively with CFOs. They also explore the significance of building strong relationships between marketing and finance leaders to navigate budget requests and identify potential red flags in marketing strategies.

Special Guest

Rob Nicholls, Founder Rob Nicholls Consulting, CFO, Board Advisor and Angel Investor.

Key Takeaways

  • Investors often overlook marketing capabilities during due diligence.
  • Marketing due diligence should be a key part of acquisition processes.
  • The future potential of a business is more important than past performance.
  • Storytelling by founders can influence investor decisions.
  • CMOs need to align their metrics with revenue generation.
  • Building relationships with CFOs is crucial for CMOs.
  • Credibility with the board can facilitate budget approvals.
  • Understanding market trends is essential for identifying opportunities.
  • Too many metrics can dilute focus; keep it simple.
  • CFOs act as chief risk officers in assessing investment opportunities.

Sound Bites 

"It's all about the future."

"Too much is just too much."

"Credibility goes a long way."

Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Paul Mills Buzzsprout-16644906 Sat, 22 Feb 2025 13:00:00 +0000 1786 fractional CMOs, marketing due diligence, investor insights, marketing metrics, CFO-CMO relationship, business growth, acquisition strategy, marketing strategy, risk management, portfolio companies, Paul Mills, Fractional Futures, Fractional Career, Fract 3 2 full false Rob Nicholls Paul Mills Why Marketing Expertise is Crucial for Portfolio Companies Why Marketing Expertise is Crucial for Portfolio Companies Send us Fan Mail

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
 
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode

In this episode, Paul Mills and Rob Nicholls discuss the role of fractional CMOs in helping SMEs and portfolio companies scale and maximize enterprise value. They explore the evolving landscape of marketing, the challenges faced by marketing professionals, and the importance of strategic marketing in driving growth. The conversation highlights the gaps in marketing expertise within portfolio companies and the value of fractional leadership models in addressing these challenges. They also compare the adoption of fractional models in the US and UK, emphasizing the benefits of this approach for businesses.

Special Guest

Rob Nicholls, Founder Rob Nicholls Consulting, CFO, Board Advisor and Angel Investor.

Key Takeaways

  • Fractional CMOs can significantly impact SMEs and portfolio companies.
  • Marketing has lost its influence in the C-suite over the years.
  • There is a pressing need for better marketing education and standards.
  • Strategic marketing is crucial for long-term business success.
  • Many companies view marketing as a cost rather than an investment.
  • The fractional leadership model offers flexibility and expertise.
  • Gaps in marketing expertise can hinder growth in portfolio companies.
  • Pricing is a critical aspect of marketing strategy.
  • The US market is more advanced in adopting fractional leadership.
  • Building relationships is key in both business and marketing.

 Sound Bites

"Marketing has withdrawn from the C-suite."

"The most important P to my mind is pricing."

"Investors often scrutinize marketing as a cost center."


Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Send us Fan Mail

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
 
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode

In this episode, Paul Mills and Rob Nicholls discuss the role of fractional CMOs in helping SMEs and portfolio companies scale and maximize enterprise value. They explore the evolving landscape of marketing, the challenges faced by marketing professionals, and the importance of strategic marketing in driving growth. The conversation highlights the gaps in marketing expertise within portfolio companies and the value of fractional leadership models in addressing these challenges. They also compare the adoption of fractional models in the US and UK, emphasizing the benefits of this approach for businesses.

Special Guest

Rob Nicholls, Founder Rob Nicholls Consulting, CFO, Board Advisor and Angel Investor.

Key Takeaways

  • Fractional CMOs can significantly impact SMEs and portfolio companies.
  • Marketing has lost its influence in the C-suite over the years.
  • There is a pressing need for better marketing education and standards.
  • Strategic marketing is crucial for long-term business success.
  • Many companies view marketing as a cost rather than an investment.
  • The fractional leadership model offers flexibility and expertise.
  • Gaps in marketing expertise can hinder growth in portfolio companies.
  • Pricing is a critical aspect of marketing strategy.
  • The US market is more advanced in adopting fractional leadership.
  • Building relationships is key in both business and marketing.

 Sound Bites

"Marketing has withdrawn from the C-suite."

"The most important P to my mind is pricing."

"Investors often scrutinize marketing as a cost center."


Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Paul Mills Buzzsprout-16608624 Wed, 12 Feb 2025 08:00:00 +0000 1517 Fractional CMOs, SMEs, marketing strategy, value creation, business growth, marketing education, portfolio companies, strategic marketing, marketing expertise, fractional leadership, business development, Paul Mills, Rob Nicholls, Fractional Futures, VCMO 3 1 full false Rob Nicholls Paul Mills Fractional CMO Perspectives from Northern Ireland Fractional CMO Perspectives from Northern Ireland Send us Fan Mail

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
 
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode
In this episode of Fractional Futures, Paul Mills speaks with Lydia McClelland, a fractional CMO from Northern Ireland. They discuss the fractional leadership model, its benefits, and how it is being embraced in various sectors. Lydia shares her journey from in-house marketing to fractional work, the importance of networking, and the challenges of managing multiple clients. The conversation also touches on the SOSTAC marketing framework, time management strategies, and the future of fractional leadership in the business landscape.

Special Guest & Links

Lydia McClelland, Founder LMC Associates

World Host Training

SOSTAC®

Key Takeaways

  • SOSTAC provides a structured approach to marketing planning.
  • The fractional model allows marketers to work with multiple clients.
  • Transitioning to fractional work can be straightforward with the right mindset.
  • Fractional leaders can deliver value quickly and efficiently.
  • Networking is crucial for finding opportunities in fractional roles.
  • Time management is essential for success in a fractional capacity.
  • Understanding client needs and scoping projects effectively is key.
  • Trust is a significant factor in establishing fractional relationships.
  • The fractional model can help businesses reduce overhead costs.
  • Customer service training is vital for enhancing business performance.

Sound Bites

"I love the variety of the work."

"You can add value in a short space of time."

"The skills of a marketer are transferable."

Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Send us Fan Mail

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
 
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode
In this episode of Fractional Futures, Paul Mills speaks with Lydia McClelland, a fractional CMO from Northern Ireland. They discuss the fractional leadership model, its benefits, and how it is being embraced in various sectors. Lydia shares her journey from in-house marketing to fractional work, the importance of networking, and the challenges of managing multiple clients. The conversation also touches on the SOSTAC marketing framework, time management strategies, and the future of fractional leadership in the business landscape.

Special Guest & Links

Lydia McClelland, Founder LMC Associates

World Host Training

SOSTAC®

Key Takeaways

  • SOSTAC provides a structured approach to marketing planning.
  • The fractional model allows marketers to work with multiple clients.
  • Transitioning to fractional work can be straightforward with the right mindset.
  • Fractional leaders can deliver value quickly and efficiently.
  • Networking is crucial for finding opportunities in fractional roles.
  • Time management is essential for success in a fractional capacity.
  • Understanding client needs and scoping projects effectively is key.
  • Trust is a significant factor in establishing fractional relationships.
  • The fractional model can help businesses reduce overhead costs.
  • Customer service training is vital for enhancing business performance.

Sound Bites

"I love the variety of the work."

"You can add value in a short space of time."

"The skills of a marketer are transferable."

Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Paul Mills Buzzsprout-16299987 Wed, 18 Dec 2024 10:00:00 +0000 1551 fractional leadership, Fractional CMO, CMO, SOSTAC, marketing strategy, Northern Ireland, business growth, time management, project scoping, customer service training, business development, Paul Mills, Fractional Futures, Fractional Career, Fractional Wor 2 9 full false Lydia McClelland Paul Mills Fractional CMO Perspectives from Uruguay Fractional CMO Perspectives from Uruguay Send us Fan Mail

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
 
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode

In this episode of Fractional Futures, Paul Mills interviews Margarita Mangino, a fractional CMO based in Uruguay. They discuss Margarita's journey into fractional leadership, the challenges she faced, and the importance of personal branding. Margarita shares insights on educating the market about fractional roles, the response from businesses in Uruguay, and the ideal client profiles for fractional CMOs. The conversation also touches on the hands-on nature of fractional work and offers advice for marketers considering a transition to this model. Finally, they explore the future of fractional leadership in Latin America.

Special Guest

Margarita Mangino, Fractional CMO & Founder Market Minds


Key Takeaways

  • Margarita has over 20 years of experience in marketing and sales.
  • The fractional model is gaining traction in Uruguay, especially in tech.
  • Building a personal brand is crucial for success as a fractional leader.
  • Educating clients about the difference between fractional and consultancy roles is essential.
  • Margarita emphasizes the importance of networking to scale her business.
  • The fractional model allows for flexibility and a better work-life balance.
  • Companies with revenue below five million often benefit from fractional roles.
  • Hands-on involvement in marketing is a key aspect of being a fractional CMO.
  • Never stop marketing yourself, even when busy with clients.
  • The future of fractional leadership looks promising in Latin America.

 
Sound Bites

"The hardest part is scale, is building your network."

"I'm a fractional CMO, I'm not a consultant."

"You can lead it from with less hours."

Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Send us Fan Mail

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
 
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode

In this episode of Fractional Futures, Paul Mills interviews Margarita Mangino, a fractional CMO based in Uruguay. They discuss Margarita's journey into fractional leadership, the challenges she faced, and the importance of personal branding. Margarita shares insights on educating the market about fractional roles, the response from businesses in Uruguay, and the ideal client profiles for fractional CMOs. The conversation also touches on the hands-on nature of fractional work and offers advice for marketers considering a transition to this model. Finally, they explore the future of fractional leadership in Latin America.

Special Guest

Margarita Mangino, Fractional CMO & Founder Market Minds


Key Takeaways

  • Margarita has over 20 years of experience in marketing and sales.
  • The fractional model is gaining traction in Uruguay, especially in tech.
  • Building a personal brand is crucial for success as a fractional leader.
  • Educating clients about the difference between fractional and consultancy roles is essential.
  • Margarita emphasizes the importance of networking to scale her business.
  • The fractional model allows for flexibility and a better work-life balance.
  • Companies with revenue below five million often benefit from fractional roles.
  • Hands-on involvement in marketing is a key aspect of being a fractional CMO.
  • Never stop marketing yourself, even when busy with clients.
  • The future of fractional leadership looks promising in Latin America.

 
Sound Bites

"The hardest part is scale, is building your network."

"I'm a fractional CMO, I'm not a consultant."

"You can lead it from with less hours."

Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Paul Mills Buzzsprout-16293563 Tue, 17 Dec 2024 12:00:00 +0000 1497 Fractional Leadership, Fractional CMO, CMO, Marketing, Personal Branding, Uruguay, Business Model, Startups, Networking, Career Transition, Marketing Strategy, VCMO, Paul Mills, Fractional Futures, Podcast, Fractional Model, 2 8 full false Margarita Mangino Paul Mills Fractional CMO Perspectives from Canada Fractional CMO Perspectives from Canada Send us Fan Mail

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
 
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode

In this episode of Fractional Futures, Paul Mills speaks with Susan Findlater, a fractional CMO from Canada, about her journey into fractional leadership. Susan shares her background in growth and financial services, her discovery of the fractional model, and the challenges she faced transitioning to this new work style. They discuss the misconceptions surrounding fractional work, the state of fractional leadership in Canada, and the experiences of clients who have embraced this model. Susan also offers advice for senior marketers considering a shift to fractional work and shares her insights on the future of this growing trend.

Special Guest

Susan Findlater, Founder Susan Findlater Consulting

Key Takeaways

  • Susan's background is primarily in growth and financial services.
  • The fractional model appealed to Susan for its flexibility and work-life balance.
  • Imposter syndrome is a common challenge for younger fractional leaders.
  • Experience is gained through challenges, not just years worked.
  • Canada is still in the early stages of adopting fractional leadership.
  • Clients appreciate the fractional model for its cost-effectiveness and team integration.
  • The tech sector is leading the way in adopting fractional roles.
  • Misconceptions exist about the level of involvement of fractional leaders.
  • Marketers must be proactive in managing their own business development.
  • The fractional work model is expected to grow in popularity in the future.

Sound Bites

"I wanted to help them grow and flourish."

"Living life on your terms."

"Imposter syndrome is a big challenge."

Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Send us Fan Mail

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
 
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode

In this episode of Fractional Futures, Paul Mills speaks with Susan Findlater, a fractional CMO from Canada, about her journey into fractional leadership. Susan shares her background in growth and financial services, her discovery of the fractional model, and the challenges she faced transitioning to this new work style. They discuss the misconceptions surrounding fractional work, the state of fractional leadership in Canada, and the experiences of clients who have embraced this model. Susan also offers advice for senior marketers considering a shift to fractional work and shares her insights on the future of this growing trend.

Special Guest

Susan Findlater, Founder Susan Findlater Consulting

Key Takeaways

  • Susan's background is primarily in growth and financial services.
  • The fractional model appealed to Susan for its flexibility and work-life balance.
  • Imposter syndrome is a common challenge for younger fractional leaders.
  • Experience is gained through challenges, not just years worked.
  • Canada is still in the early stages of adopting fractional leadership.
  • Clients appreciate the fractional model for its cost-effectiveness and team integration.
  • The tech sector is leading the way in adopting fractional roles.
  • Misconceptions exist about the level of involvement of fractional leaders.
  • Marketers must be proactive in managing their own business development.
  • The fractional work model is expected to grow in popularity in the future.

Sound Bites

"I wanted to help them grow and flourish."

"Living life on your terms."

"Imposter syndrome is a big challenge."

Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Paul Mills Buzzsprout-16289534 Mon, 16 Dec 2024 19:00:00 +0000 1766 fractional leadership, fractional CMO, marketing, business model, work-life balance, Canada, startups, challenges, experience, sector adoption, fractional model, VCMO, Paul Mills, Fractional Futures 2 7 full false Susan Findlater Paul Mills Fractional CMO Perspectives from South Africa Fractional CMO Perspectives from South Africa Send us Fan Mail

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
 
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode

In this episode of Fractional Futures, Paul Mills speaks with Marc Fletcher, a Fractional CMO based in South Africa. Marc shares his journey from corporate roles to fractional leadership, discussing the appeal of flexibility and the challenges faced during the transition. He emphasizes the importance of educating clients about the fractional model and the differences between fractional, interim, and consulting roles. The conversation also touches on the maturity of businesses in relation to hiring fractional leaders and offers advice for marketers considering a shift to fractional work. Marc concludes with insights on the future of fractional leadership and his current focus on helping SMEs in South Africa develop effective marketing strategies.
 

Special Guest

Marc Fletcher, Founder Hedley Sydney

Key Takeaways

  • Marc Fletcher transitioned from corporate to fractional leadership.
  • The fractional model is gaining traction in South Africa.
  • Flexibility and problem-solving are key appeals of fractional work.
  • Educating clients on the fractional model is essential.
  • Marketing maturity impacts the need for fractional leaders.
  • Fractional roles differ from traditional consulting roles.
  • Marketers must understand the strategic value of marketing.
  • Support networks are crucial for those transitioning to fractional work.
  • The gig economy has paved the way for fractional leadership.
  • Fractional leadership is likely to grow in the coming years.

 Sound Bites

  • "It was remarkably easy to transition."
  • "The grass isn't necessarily always greener."

Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Send us Fan Mail

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
 
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode

In this episode of Fractional Futures, Paul Mills speaks with Marc Fletcher, a Fractional CMO based in South Africa. Marc shares his journey from corporate roles to fractional leadership, discussing the appeal of flexibility and the challenges faced during the transition. He emphasizes the importance of educating clients about the fractional model and the differences between fractional, interim, and consulting roles. The conversation also touches on the maturity of businesses in relation to hiring fractional leaders and offers advice for marketers considering a shift to fractional work. Marc concludes with insights on the future of fractional leadership and his current focus on helping SMEs in South Africa develop effective marketing strategies.
 

Special Guest

Marc Fletcher, Founder Hedley Sydney

Key Takeaways

  • Marc Fletcher transitioned from corporate to fractional leadership.
  • The fractional model is gaining traction in South Africa.
  • Flexibility and problem-solving are key appeals of fractional work.
  • Educating clients on the fractional model is essential.
  • Marketing maturity impacts the need for fractional leaders.
  • Fractional roles differ from traditional consulting roles.
  • Marketers must understand the strategic value of marketing.
  • Support networks are crucial for those transitioning to fractional work.
  • The gig economy has paved the way for fractional leadership.
  • Fractional leadership is likely to grow in the coming years.

 Sound Bites

  • "It was remarkably easy to transition."
  • "The grass isn't necessarily always greener."

Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Paul Mills Buzzsprout-16227586 Thu, 05 Dec 2024 17:00:00 +0000 1890 fractional leadership, Fractional CMO, CMO, consulting, marketing strategy, South Africa, business growth, entrepreneurial spirit, gig economy, marketing maturity, fractional model, VCMO, Paul Mills, Fractional Futures 2 6 full false Marc Fletcher Paul Mills Fractional CMO Perspectives from America Pt 2 Fractional CMO Perspectives from America Pt 2 Send a text

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.

Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode

In this episode of Fractional Futures, Paul Mills interviews Brooke Janousek, a fractional CMO, who shares her journey into the fractional leadership model. Brooke discusses her background in marketing, the challenges she faced transitioning to fractional work, and the misconceptions surrounding fractional roles. She emphasizes the importance of experience over age, the need for integration within client teams, and the growing acceptance of fractional leadership in various industries. Brooke also provides valuable advice for aspiring fractional marketers and CEOs considering hiring fractional leaders.

Special Guest
Brooke Janousek, Founder The Grow CMO

Key takeaways

  •  Brooke transitioned to fractional work unexpectedly after being offered a consulting role.
  • She faced personal challenges regarding her professional identity and boundaries.
  • Financially, the fractional model can be feast or famine, requiring discipline in saving.
  • Startups and emerging brands are increasingly embracing fractional CMOs.
  • Misconceptions about fractional roles often stem from a lack of understanding of qualifications.
  • Experience is more important than age when considering fractional leadership roles.
  • Consultants typically focus on niche skills, while fractional leaders manage teams and strategy.
  • Integration into client teams is crucial for fractional CMOs to be effective.
  • Setting clear boundaries is essential for maintaining work-life balance as a fractional leader.
  • The fractional leadership model is likely to remain relevant in the future.

Sound bites

 "I want to be friends with the CFO."

"I think it's here to stay."

"The opportunities are limitless."

Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Send a text

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.

Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode

In this episode of Fractional Futures, Paul Mills interviews Brooke Janousek, a fractional CMO, who shares her journey into the fractional leadership model. Brooke discusses her background in marketing, the challenges she faced transitioning to fractional work, and the misconceptions surrounding fractional roles. She emphasizes the importance of experience over age, the need for integration within client teams, and the growing acceptance of fractional leadership in various industries. Brooke also provides valuable advice for aspiring fractional marketers and CEOs considering hiring fractional leaders.

Special Guest
Brooke Janousek, Founder The Grow CMO

Key takeaways

  •  Brooke transitioned to fractional work unexpectedly after being offered a consulting role.
  • She faced personal challenges regarding her professional identity and boundaries.
  • Financially, the fractional model can be feast or famine, requiring discipline in saving.
  • Startups and emerging brands are increasingly embracing fractional CMOs.
  • Misconceptions about fractional roles often stem from a lack of understanding of qualifications.
  • Experience is more important than age when considering fractional leadership roles.
  • Consultants typically focus on niche skills, while fractional leaders manage teams and strategy.
  • Integration into client teams is crucial for fractional CMOs to be effective.
  • Setting clear boundaries is essential for maintaining work-life balance as a fractional leader.
  • The fractional leadership model is likely to remain relevant in the future.

Sound bites

 "I want to be friends with the CFO."

"I think it's here to stay."

"The opportunities are limitless."

Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Paul Mills Buzzsprout-16193670 Fri, 29 Nov 2024 14:00:00 +0000 1684 fractional leadership, fractional CMO, marketing, consulting, business strategy, remote work, career transition, entrepreneurship, professional development, industry trends, VCMO, Paul Mills, Fractional Futures 2 5 full false Brooke Janousek Paul Mills Fractional CMO Perspectives from America Pt 1 Fractional CMO Perspectives from America Pt 1 Send us Fan Mail

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.

Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode

In this episode, Paul Mills interviews Henning Schwinum, co-founder of Vendux and Be Fractional, discussing the evolution and acceptance of fractional leadership in the American business landscape. Henning shares his journey into the fractional space, the misconceptions surrounding fractional executives, and the growing acceptance of this model in various industries. He emphasizes the commitment of fractional executives and the future of this organizational model, as well as the mission of the Fractional Leadership Alliance to unify voices in the industry.

Special Guest
Henning Schwinum, Co-Founder Vendux; Co-Founder #befractional; Executive Director Fractional Leadership Alliance

Join the Fractional Leadership Alliance

Key takeaways

  • Henning Schwinum transitioned to fractional leadership to affect change.
  • Fractional roles are becoming more accepted in various industries.
  • CFOs were the first to embrace fractional roles.
  • Misconceptions about fractional executives often stem from traditional views.
  • Fractional executives are often more committed than full-time hires.
  • The Fractional Leadership Alliance aims to unify the industry voice.
  • Fractional leadership can provide expertise without full-time costs.
  • The future of fractional leadership looks promising across sectors.
  • Education about fractional roles is still necessary in some markets.

 

Sound Bites

  • "I wanted to build something."
  • "The fractional model is here to stay."
  • "The FLA is meant to address that void."


Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Send us Fan Mail

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.

Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode

In this episode, Paul Mills interviews Henning Schwinum, co-founder of Vendux and Be Fractional, discussing the evolution and acceptance of fractional leadership in the American business landscape. Henning shares his journey into the fractional space, the misconceptions surrounding fractional executives, and the growing acceptance of this model in various industries. He emphasizes the commitment of fractional executives and the future of this organizational model, as well as the mission of the Fractional Leadership Alliance to unify voices in the industry.

Special Guest
Henning Schwinum, Co-Founder Vendux; Co-Founder #befractional; Executive Director Fractional Leadership Alliance

Join the Fractional Leadership Alliance

Key takeaways

  • Henning Schwinum transitioned to fractional leadership to affect change.
  • Fractional roles are becoming more accepted in various industries.
  • CFOs were the first to embrace fractional roles.
  • Misconceptions about fractional executives often stem from traditional views.
  • Fractional executives are often more committed than full-time hires.
  • The Fractional Leadership Alliance aims to unify the industry voice.
  • Fractional leadership can provide expertise without full-time costs.
  • The future of fractional leadership looks promising across sectors.
  • Education about fractional roles is still necessary in some markets.

 

Sound Bites

  • "I wanted to build something."
  • "The fractional model is here to stay."
  • "The FLA is meant to address that void."


Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Paul Mills Buzzsprout-16135902 Fri, 22 Nov 2024 15:00:00 +0000 2162 Fractional leadership, Fractional CMO, Fractional Futures, fractional executives, business transformation, sales leadership, Vendux, Be Fractional, Fractional Leadership Alliance, business model, executive roles, industry trends, VCMO, Paul Mills, Henning 2 4 full false Henning Schwinum Paul Mills Fractional CMO Perspectives from Australia Fractional CMO Perspectives from Australia Send us Fan Mail

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.

Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode…
Paul Mills interviews Zachary King, a Fractional VP Sales from Australia, who shares his journey into fractional leadership. Zac discusses his background in tech commercialization and startups, the challenges he faced transitioning to fractional work, and the importance of networking and client education. He emphasizes the value of the fractional model for startups and offers insights on managing client expectations, charging for services, and the future of fractional leadership. Zac also introduces the Fractional Exec Community he founded, a support network for those in the fractional space.

Special Guest
Zachary King, CEO & Co-Founder The Fractional Directory

Join the Fractional Exec Community www.thefractionalexec.com.au

Key takeaways

  • Zachary King transitioned from startups to fractional leadership.
  • The fractional model offers flexibility for professionals with families.
  • Financial insecurity is a common challenge in fractional work.
  • Networking and referrals are crucial for finding clients.
  • Pro bono work can help build a portfolio and gain referrals.
  • Educating clients about the fractional model is essential.
  • Fractional leaders must integrate quickly into client teams.
  • Retainer models are common in fractional engagements.
  • Client value delivery is more important than time spent.
  • The fractional leadership model is growing and evolving.

 Sound Bites

  • "I'm doing this fractional thing."
  • "Financial insecurity is real."
  • "What is this fractional thing?"


Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Send us Fan Mail

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.

Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode…
Paul Mills interviews Zachary King, a Fractional VP Sales from Australia, who shares his journey into fractional leadership. Zac discusses his background in tech commercialization and startups, the challenges he faced transitioning to fractional work, and the importance of networking and client education. He emphasizes the value of the fractional model for startups and offers insights on managing client expectations, charging for services, and the future of fractional leadership. Zac also introduces the Fractional Exec Community he founded, a support network for those in the fractional space.

Special Guest
Zachary King, CEO & Co-Founder The Fractional Directory

Join the Fractional Exec Community www.thefractionalexec.com.au

Key takeaways

  • Zachary King transitioned from startups to fractional leadership.
  • The fractional model offers flexibility for professionals with families.
  • Financial insecurity is a common challenge in fractional work.
  • Networking and referrals are crucial for finding clients.
  • Pro bono work can help build a portfolio and gain referrals.
  • Educating clients about the fractional model is essential.
  • Fractional leaders must integrate quickly into client teams.
  • Retainer models are common in fractional engagements.
  • Client value delivery is more important than time spent.
  • The fractional leadership model is growing and evolving.

 Sound Bites

  • "I'm doing this fractional thing."
  • "Financial insecurity is real."
  • "What is this fractional thing?"


Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Paul Mills Buzzsprout-16070390 Fri, 08 Nov 2024 12:00:00 +0000 1763 fractional leadership, fractional exec, Fractional Sales, Fractional CMO, business model, client engagement, startup advice, networking, career transition, flexible work, community support, executive roles, Australia, APAC, Fractional Futures 2 3 full false Zachary King Paul Mills Fractional CMO Perspectives from Thailand Fractional CMO Perspectives from Thailand Send us Fan Mail

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.

Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode…
Paul Mills interviews Sofiane Morouche, a fractional CMO based in Thailand. They discuss the fractional leadership model, its appeal, and the challenges faced by fractional leaders. Sofiane shares his journey from traditional marketing to becoming a fractional CMO, the misconceptions surrounding the model, and the importance of integrating into client organizations. He emphasizes the flexibility and strategic advantages of fractional leadership, as well as its potential for growth in the future.

 

Special Guest
Sofiane Morouche, Fractional CMO, Growth Connect Thailand


Learn more about Growth Connect https://growthconnect.io/

Key takeaways

  • To be a fractional leader, you need prior leadership experience.
  • The fractional model allows working with multiple clients simultaneously.
  • Fractional leadership is still developing in Asia compared to the US.
  • Clients need to be open-minded about the fractional model.
  • Fractional CMOs focus on strategy, not execution.
  • Integration into client organizations is crucial for success.
  • The fractional model offers flexibility for experienced professionals.
  • Companies need to be financially stable to hire fractional leaders.
  • The future of fractional leadership looks promising post-pandemic.
  • Curiosity and openness are key for business leaders considering fractional CMOs.

 

Sound Bites

  • "You need to have a bit of background."
  • "I started in traditional marketing."
  • "I came across the concept of fractional leader."


Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Send us Fan Mail

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.

Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode…
Paul Mills interviews Sofiane Morouche, a fractional CMO based in Thailand. They discuss the fractional leadership model, its appeal, and the challenges faced by fractional leaders. Sofiane shares his journey from traditional marketing to becoming a fractional CMO, the misconceptions surrounding the model, and the importance of integrating into client organizations. He emphasizes the flexibility and strategic advantages of fractional leadership, as well as its potential for growth in the future.

 

Special Guest
Sofiane Morouche, Fractional CMO, Growth Connect Thailand


Learn more about Growth Connect https://growthconnect.io/

Key takeaways

  • To be a fractional leader, you need prior leadership experience.
  • The fractional model allows working with multiple clients simultaneously.
  • Fractional leadership is still developing in Asia compared to the US.
  • Clients need to be open-minded about the fractional model.
  • Fractional CMOs focus on strategy, not execution.
  • Integration into client organizations is crucial for success.
  • The fractional model offers flexibility for experienced professionals.
  • Companies need to be financially stable to hire fractional leaders.
  • The future of fractional leadership looks promising post-pandemic.
  • Curiosity and openness are key for business leaders considering fractional CMOs.

 

Sound Bites

  • "You need to have a bit of background."
  • "I started in traditional marketing."
  • "I came across the concept of fractional leader."


Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Paul Mills Buzzsprout-15986651 Thu, 24 Oct 2024 21:00:00 +0100 1588 fractional leadership, fractional CMO, marketing strategy, business model, Growth Connect, Asia Pacific, marketing expertise, client integration, business growth, flexible work model 2 2 full false Sofiane Morouche Paul Mills Fractional CMO Perspectives from New Zealand Fractional CMO Perspectives from New Zealand Send us Fan Mail

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.

Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode…

In this episode of Fractional Futures, Paul Mills interviews Michelle Allbon, a Fractional Chief Revenue Officer based in New Zealand. They discuss Michelle's journey into fractional leadership, the challenges and opportunities it presents, and the current state of the fractional model in New Zealand compared to other regions. Michelle shares insights on the misconceptions surrounding fractional roles, the importance of understanding deliverables, and the future of fractional leadership as a sustainable work model. Additionally, they touch on the launch of the Fractional Directory, aimed at mapping and legitimizing the fractional community in New Zealand and beyond.

 
Special Guest
Michelle Allbon, CEO & Co-Founder The Fractional Directory

Learn more about the Fractional Directory https://www.fractional.co.nz/

Key takeaways

  • Fractional leadership is often stumbled upon rather than planned.
  • The fractional model allows for flexibility and work-life balance.
  • New Zealand's fractional community is still in its early stages.
  • Misconceptions about fractional roles can lead to mismatched expectations.
  • Fractional leaders can deliver results in fewer hours than traditional roles.
  • The demand for fractional leadership is growing post-COVID.
  • Understanding deliverables is key to hiring fractional leaders.
  • The fractional model is becoming more recognized globally.
  • Technology integration is crucial for fractional leaders in all sectors.
  • The future of work will likely include more fractional roles.

Sound Bites

  • "I think it's a more stable way to build a career."
  • "Fractional is just going to be what leadership is in the future."
  • "It's a real de-risking model."

Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Send us Fan Mail

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.

Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode…

In this episode of Fractional Futures, Paul Mills interviews Michelle Allbon, a Fractional Chief Revenue Officer based in New Zealand. They discuss Michelle's journey into fractional leadership, the challenges and opportunities it presents, and the current state of the fractional model in New Zealand compared to other regions. Michelle shares insights on the misconceptions surrounding fractional roles, the importance of understanding deliverables, and the future of fractional leadership as a sustainable work model. Additionally, they touch on the launch of the Fractional Directory, aimed at mapping and legitimizing the fractional community in New Zealand and beyond.

 
Special Guest
Michelle Allbon, CEO & Co-Founder The Fractional Directory

Learn more about the Fractional Directory https://www.fractional.co.nz/

Key takeaways

  • Fractional leadership is often stumbled upon rather than planned.
  • The fractional model allows for flexibility and work-life balance.
  • New Zealand's fractional community is still in its early stages.
  • Misconceptions about fractional roles can lead to mismatched expectations.
  • Fractional leaders can deliver results in fewer hours than traditional roles.
  • The demand for fractional leadership is growing post-COVID.
  • Understanding deliverables is key to hiring fractional leaders.
  • The fractional model is becoming more recognized globally.
  • Technology integration is crucial for fractional leaders in all sectors.
  • The future of work will likely include more fractional roles.

Sound Bites

  • "I think it's a more stable way to build a career."
  • "Fractional is just going to be what leadership is in the future."
  • "It's a real de-risking model."

Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Paul Mills Buzzsprout-15908090 Fri, 11 Oct 2024 11:00:00 +0100 2311 Fractional Leadership, Fractional CRO, Business Strategy, New Zealand, Remote Work, Agile Leadership, Consulting, Business Trends, Work-Life Balance, Technology Integration, VCMO 2 1 full false Michelle Allbon Paul Mills Navigating Growth Challenges as a Fractional CMO Navigating Growth Challenges as a Fractional CMO Send a text

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
 
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.


In this episode…

In this final episode of Season 1, Paul Mills and Dan Gwalter discuss common pitfalls associated with a portfolio career. They cover topics such as identifying growth traps, maintaining quality while scaling a service, financial management, planning for growth, and staying ahead of industry trends. Dan emphasizes the importance of finding time to build your brand and nurture relationships, rather than dedicating 100% of your time to one client. He also advises knowing your ideal client profile and being selective in order to avoid overcommitting. Paul and Dan also discuss the challenges of managing sustained growth and future-proofing your career in a competitive market.

Special Guest
Dan Gwalter, Founder No-Nonsense Leadership

Dan has kindly offered a complimentary 30 minute consultation to anyone who wants to know more about his fractional executive coaching service. You can book using this link.


Key Takeaways…

  • Identify growth traps in a portfolio career and find time to build your brand and nurture relationships.
  • Know your ideal client profile and be selective to avoid overcommitting.
  • Maintain quality while scaling a service by prioritizing incumbent clients and developing processes to manage multiple clients simultaneously.
  • Future-proof your career by creating value-based products, developing a safety net option for existing clients, and staying focused on your core offer.
  • Stay ahead of industry trends by selectively pivoting and avoiding overloading your offering with too many skills and capabilities.


Sound Bites

  • "You have to find time to build your brand, to nurture the existing relationships that you've created and to create new relationships."
  • "Define your ideal customer in both directions, not just what they are, but what do they need and what does that mean for you?"
  • "Your time is always best spent looking after incumbent clients because the cost of acquisition for new clients is so high."


Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Send a text

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
 
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.


In this episode…

In this final episode of Season 1, Paul Mills and Dan Gwalter discuss common pitfalls associated with a portfolio career. They cover topics such as identifying growth traps, maintaining quality while scaling a service, financial management, planning for growth, and staying ahead of industry trends. Dan emphasizes the importance of finding time to build your brand and nurture relationships, rather than dedicating 100% of your time to one client. He also advises knowing your ideal client profile and being selective in order to avoid overcommitting. Paul and Dan also discuss the challenges of managing sustained growth and future-proofing your career in a competitive market.

Special Guest
Dan Gwalter, Founder No-Nonsense Leadership

Dan has kindly offered a complimentary 30 minute consultation to anyone who wants to know more about his fractional executive coaching service. You can book using this link.


Key Takeaways…

  • Identify growth traps in a portfolio career and find time to build your brand and nurture relationships.
  • Know your ideal client profile and be selective to avoid overcommitting.
  • Maintain quality while scaling a service by prioritizing incumbent clients and developing processes to manage multiple clients simultaneously.
  • Future-proof your career by creating value-based products, developing a safety net option for existing clients, and staying focused on your core offer.
  • Stay ahead of industry trends by selectively pivoting and avoiding overloading your offering with too many skills and capabilities.


Sound Bites

  • "You have to find time to build your brand, to nurture the existing relationships that you've created and to create new relationships."
  • "Define your ideal customer in both directions, not just what they are, but what do they need and what does that mean for you?"
  • "Your time is always best spent looking after incumbent clients because the cost of acquisition for new clients is so high."


Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Paul Mills Buzzsprout-15711468 Sat, 07 Sep 2024 18:00:00 +0100 1229 portfolio career, growth traps, scaling a service, financial management, industry trends, ideal client profile, sustained growth, future-proofing, Career Change 1 10 full false Dan Gwalter Paul Mills Transitioning to a Fractional CMO Transitioning to a Fractional CMO Send a text

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
 
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.


In this episode…

In this episode, Paul Mills  and dan Gwalter discuss the challenges faced by Fractional CMOs and how to navigate the personal transition when entering a portfolio career. They cover topics such as establishing credibility, building resilience, managing work-life balance, and the importance of sales and marketing skills. They emphasize the need for adaptability, learning from rejection, and finding support from others. They also discuss the integration of work and personal life and the importance of taking regular breaks and regrouping. The episode concludes with a discussion on mindset and the challenges of growth in fractional leadership.


Special Guest
Dan Gwalter, Founder No-Nonsense Leadership

Dan has kindly offered a complimentary 30 minute consultation to anyone who wants to know more about his fractional executive coaching service. You can book using this link.


Key Takeaways…

  • Establishing credibility and building a brand takes time in the fractional landscape.
  • Sales and marketing skills are essential for success in a portfolio career.
  • Rejection is often a 'no, not now' rather than a permanent rejection.
  • Finding support from others and seeking feedback is crucial for personal resilience.
  • Work-life balance in a portfolio career requires integration and finding a blend that works for you.
  • Taking breaks and regrouping is important for mental and physical well-being.
  • Mindset plays a significant role in navigating the challenges of growth in fractional leadership.


Sound Bites

  • "Establishing credibility and building a brand takes time in the fractional landscape."
  • "Sales and marketing skills are essential for success in a portfolio career."
  • "Rejection is often a 'no, not now' rather than a permanent rejection."


Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Send a text

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
 
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.


In this episode…

In this episode, Paul Mills  and dan Gwalter discuss the challenges faced by Fractional CMOs and how to navigate the personal transition when entering a portfolio career. They cover topics such as establishing credibility, building resilience, managing work-life balance, and the importance of sales and marketing skills. They emphasize the need for adaptability, learning from rejection, and finding support from others. They also discuss the integration of work and personal life and the importance of taking regular breaks and regrouping. The episode concludes with a discussion on mindset and the challenges of growth in fractional leadership.


Special Guest
Dan Gwalter, Founder No-Nonsense Leadership

Dan has kindly offered a complimentary 30 minute consultation to anyone who wants to know more about his fractional executive coaching service. You can book using this link.


Key Takeaways…

  • Establishing credibility and building a brand takes time in the fractional landscape.
  • Sales and marketing skills are essential for success in a portfolio career.
  • Rejection is often a 'no, not now' rather than a permanent rejection.
  • Finding support from others and seeking feedback is crucial for personal resilience.
  • Work-life balance in a portfolio career requires integration and finding a blend that works for you.
  • Taking breaks and regrouping is important for mental and physical well-being.
  • Mindset plays a significant role in navigating the challenges of growth in fractional leadership.


Sound Bites

  • "Establishing credibility and building a brand takes time in the fractional landscape."
  • "Sales and marketing skills are essential for success in a portfolio career."
  • "Rejection is often a 'no, not now' rather than a permanent rejection."


Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Paul Mills Buzzsprout-15577175 Tue, 13 Aug 2024 18:00:00 +0100 1519 fractional CMO, fractional executives, Fractional leadership, career transition, resilience, work-life balance, sales skills, marketing skills, adaptability, rejection, support, integration, breaks, mindset, growth 1 9 full false Dan Gwalter Paul Mills How to Grow a Client Portfolio How to Grow a Client Portfolio Send a text

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
 
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.


In this episode…

In this episode, Paul Mills and Dan Gwalter discuss the strategies fractional CMOs can adopt to grow their portfolio. They cover topics such as leveraging networks and referral mechanisms, building thought leadership, and managing multiple clients without compromising on service quality. The main takeaway is that business development is the primary struggle for fractional consultants, and it requires dedicated time and effort. They emphasize the importance of getting the foundational elements right, such as identifying ideal customers and understanding the purpose of content. They also discuss how to manage an increasing client base and the option of forming strategic partnerships.

Special Guest
Dan Gwalter, Founder No-Nonsense Leadership

Dan has kindly offered a complimentary 30 minute consultation to anyone who wants to know more about his fractional executive coaching service. You can book using this link.


Key Takeaways…

  • Business development is the primary struggle for fractional consultants.
  • Dedicate a healthy amount of time each week to ongoing business development.
  • Get the foundational elements right, such as identifying ideal customers and understanding the purpose of content.
  • Manage an increasing client base by adjusting pricing, forming strategic partnerships, and maintaining a balance between work and personal life.


Sound Bites

  • "The bit that fractional consultants cite as their primary struggle is business development."
  • "If you price per hour, then most people will benchmark you on a 37 and a half hour type week."
  • "Your profile shouldn't be a CV. It should be a landing page for your business."


Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Send a text

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
 
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.


In this episode…

In this episode, Paul Mills and Dan Gwalter discuss the strategies fractional CMOs can adopt to grow their portfolio. They cover topics such as leveraging networks and referral mechanisms, building thought leadership, and managing multiple clients without compromising on service quality. The main takeaway is that business development is the primary struggle for fractional consultants, and it requires dedicated time and effort. They emphasize the importance of getting the foundational elements right, such as identifying ideal customers and understanding the purpose of content. They also discuss how to manage an increasing client base and the option of forming strategic partnerships.

Special Guest
Dan Gwalter, Founder No-Nonsense Leadership

Dan has kindly offered a complimentary 30 minute consultation to anyone who wants to know more about his fractional executive coaching service. You can book using this link.


Key Takeaways…

  • Business development is the primary struggle for fractional consultants.
  • Dedicate a healthy amount of time each week to ongoing business development.
  • Get the foundational elements right, such as identifying ideal customers and understanding the purpose of content.
  • Manage an increasing client base by adjusting pricing, forming strategic partnerships, and maintaining a balance between work and personal life.


Sound Bites

  • "The bit that fractional consultants cite as their primary struggle is business development."
  • "If you price per hour, then most people will benchmark you on a 37 and a half hour type week."
  • "Your profile shouldn't be a CV. It should be a landing page for your business."


Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Paul Mills Buzzsprout-15569891 Mon, 12 Aug 2024 16:00:00 +0100 1844 fractional CMOs, portfolio growth, business development, networks, referral mechanisms, thought leadership, managing multiple clients, 1 8 full false Dan Gwalter Paul Mills The Trusted Advisor The Trusted Advisor Send us Fan Mail

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
 
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.
 
 

In this episode…

In this episode, Paul Mills and Dan Gwalter discuss how Fractional CMOs can become trusted advisors to their clients. They explore the meaning of being a trusted advisor and how to transition from being a service provider to a retained advisor. They also discuss the importance of building an advisor-level relationship and the value of integration into the client's business. They provide insights on pricing advisory services and the pitfalls of using an hourly rate model. The episode concludes with a preview of the next episode on strategies for expanding client relationships.

 

Special Guest
Dan Gwalter, Founder No-Nonsense Leadership

Dan has kindly offered a complimentary 30 minute consultation to anyone who wants to know more about his fractional executive coaching service. You can book using this link.


Key Takeaways…

  • Fractional CMOs need to establish themselves as trusted advisors to maintain long-term client relationships.
  • Being a trusted advisor means providing high-level expertise and guidance to clients.
  • Transitioning from a provider to an advisor requires building trust and credibility over time.
  • Integration into the client's business and involvement in strategic decision-making can increase the value offered as a fractional executive.
  • Pricing advisory services should be based on fixed monthly rates with agreed deliverables, rather than an hourly rate model.

  

Sound Bites

  • "When I think about advisor, I think the consultancies get this right and they have, they always have done."
  • "The whole concept of being the trusted advisor, the key word in that sentence is trusted."
  • "The more integrated you get into the business, the more value you can offer because you're having those conversations."


Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Send us Fan Mail

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
 
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.
 
 

In this episode…

In this episode, Paul Mills and Dan Gwalter discuss how Fractional CMOs can become trusted advisors to their clients. They explore the meaning of being a trusted advisor and how to transition from being a service provider to a retained advisor. They also discuss the importance of building an advisor-level relationship and the value of integration into the client's business. They provide insights on pricing advisory services and the pitfalls of using an hourly rate model. The episode concludes with a preview of the next episode on strategies for expanding client relationships.

 

Special Guest
Dan Gwalter, Founder No-Nonsense Leadership

Dan has kindly offered a complimentary 30 minute consultation to anyone who wants to know more about his fractional executive coaching service. You can book using this link.


Key Takeaways…

  • Fractional CMOs need to establish themselves as trusted advisors to maintain long-term client relationships.
  • Being a trusted advisor means providing high-level expertise and guidance to clients.
  • Transitioning from a provider to an advisor requires building trust and credibility over time.
  • Integration into the client's business and involvement in strategic decision-making can increase the value offered as a fractional executive.
  • Pricing advisory services should be based on fixed monthly rates with agreed deliverables, rather than an hourly rate model.

  

Sound Bites

  • "When I think about advisor, I think the consultancies get this right and they have, they always have done."
  • "The whole concept of being the trusted advisor, the key word in that sentence is trusted."
  • "The more integrated you get into the business, the more value you can offer because you're having those conversations."


Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Paul Mills Buzzsprout-15535084 Mon, 05 Aug 2024 20:00:00 +0100 1189 Fractional CMOs, Trusted advisor, Provider to Advisor, advisor-level relationship, fractional marketing leadership 1 7 full false Dan Gwalter Paul Mills From Contact to Contract From Contact to Contract Send a text

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
 
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.
 
 

In this episode…

In this episode, Paul Mills and Dan Gwalter discuss the process of winning and managing clients as a fractional marketer. They cover topics such as the client engagement process, effective negotiation techniques, and securing client engagements. They emphasize the importance of focusing on revenue-generating activities and building trust with prospects. They also highlight the need for a well-defined client journey and touch points, as well as the importance of understanding objections and addressing them in the sales process. The episode concludes with a discussion on closing deals and the different approaches for direct clients and allies.

 

Special Guest
Dan Gwalter, Founder No-Nonsense Leadership

Dan has kindly offered a complimentary 30 minute consultation to anyone who wants to know more about his fractional executive coaching service. You can book using this link.


Key Takeaways…

  • Focus on revenue-generating activities when starting a fractional consulting business.
  • Build a well-defined client engagement process and understand the touch points in the client journey.
  • Address objections and have answers prepared to appease potential clients.
  • Learn from both successful and unsuccessful deals to refine your approach.
  • Set expectations and maintain momentum in the negotiation and closing process.
  • Differentiate between direct clients and allies and tailor your approach accordingly.

 

Sound Bites

  • "Invest your time in the things that are going to generate revenue for you."
  • "Think about the process as a backwards and forwards, where your role is to fulfill your half of the equation while guiding the prospect on the journey."
  • "You can't just talk to people once or twice and expect them to jump into bed with you."


Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Send a text

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
 
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.
 
 

In this episode…

In this episode, Paul Mills and Dan Gwalter discuss the process of winning and managing clients as a fractional marketer. They cover topics such as the client engagement process, effective negotiation techniques, and securing client engagements. They emphasize the importance of focusing on revenue-generating activities and building trust with prospects. They also highlight the need for a well-defined client journey and touch points, as well as the importance of understanding objections and addressing them in the sales process. The episode concludes with a discussion on closing deals and the different approaches for direct clients and allies.

 

Special Guest
Dan Gwalter, Founder No-Nonsense Leadership

Dan has kindly offered a complimentary 30 minute consultation to anyone who wants to know more about his fractional executive coaching service. You can book using this link.


Key Takeaways…

  • Focus on revenue-generating activities when starting a fractional consulting business.
  • Build a well-defined client engagement process and understand the touch points in the client journey.
  • Address objections and have answers prepared to appease potential clients.
  • Learn from both successful and unsuccessful deals to refine your approach.
  • Set expectations and maintain momentum in the negotiation and closing process.
  • Differentiate between direct clients and allies and tailor your approach accordingly.

 

Sound Bites

  • "Invest your time in the things that are going to generate revenue for you."
  • "Think about the process as a backwards and forwards, where your role is to fulfill your half of the equation while guiding the prospect on the journey."
  • "You can't just talk to people once or twice and expect them to jump into bed with you."


Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Paul Mills Buzzsprout-15534954 Mon, 05 Aug 2024 20:00:00 +0100 1559 Fractional marketing leadership, Fractional CMO, fractional marketer, client engagement, negotiation techniques, securing client engagements, revenue generation, trust building, client journey, objections, closing deals 1 6 full false Dan Gwalter Paul Mills Building Trust as a Fractional CMO Building Trust as a Fractional CMO Send a text

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
 
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode…

In this episode, Paul Mills and Dan Gwalter discuss the importance of trust in B2B client relationships for fractional marketers. They explore strategies for building trust and leveraging it for long-term client retention. They emphasize the need for personal branding and authenticity, as well as providing value through thought leadership and nurturing activities. They also discuss the role of accreditations and continuous professional development in building trust. Finally, they share insights on how to turn one-time clients into long-term partners by managing expectations and delivering on promises.


Special Guest
Dan Gwalter, Founder No-Nonsense Leadership

Dan has kindly offered a complimentary 30 minute consultation to anyone who wants to know more about his fractional executive coaching service. You can book using this link.
 

Key Takeaways…

  • Trust is crucial in B2B client relationships for fractional marketers.
  • Building trust requires personal branding and authenticity.
  • Providing value through thought leadership and nurturing activities helps build trust.
  • Accreditations and continuous professional development can enhance trust.
  • Managing expectations and delivering on promises are key to retaining long-term clients.


Sound Bites

  • "Trust is there in relationships, partnerships, personal relationships, business partnerships."
  • "Corporate catfishing: creating a brand that is not authentic to who you are."
  • "Attraction content is about authenticity, nurturing content is about value, and conversion content is about social proof."


Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Send a text

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
 
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode…

In this episode, Paul Mills and Dan Gwalter discuss the importance of trust in B2B client relationships for fractional marketers. They explore strategies for building trust and leveraging it for long-term client retention. They emphasize the need for personal branding and authenticity, as well as providing value through thought leadership and nurturing activities. They also discuss the role of accreditations and continuous professional development in building trust. Finally, they share insights on how to turn one-time clients into long-term partners by managing expectations and delivering on promises.


Special Guest
Dan Gwalter, Founder No-Nonsense Leadership

Dan has kindly offered a complimentary 30 minute consultation to anyone who wants to know more about his fractional executive coaching service. You can book using this link.
 

Key Takeaways…

  • Trust is crucial in B2B client relationships for fractional marketers.
  • Building trust requires personal branding and authenticity.
  • Providing value through thought leadership and nurturing activities helps build trust.
  • Accreditations and continuous professional development can enhance trust.
  • Managing expectations and delivering on promises are key to retaining long-term clients.


Sound Bites

  • "Trust is there in relationships, partnerships, personal relationships, business partnerships."
  • "Corporate catfishing: creating a brand that is not authentic to who you are."
  • "Attraction content is about authenticity, nurturing content is about value, and conversion content is about social proof."


Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Paul Mills Buzzsprout-15519746 Fri, 02 Aug 2024 14:00:00 +0100 1571 fractional marketing leadership, Fractional CMO, fractional leaders, Building trust, Fractional Leadership, Marketing 1 5 full false Dan Gwalter Paul Mills Defining Your Value Proposition Defining Your Value Proposition Send a text

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
 
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.


In this episode…

In this episode, Paul Mills and Dan Gwalter discuss how marketers can articulate their value and set themselves apart as fractional leaders. They explore the importance of defining a unique value proposition and tailoring messages to different audiences. They also highlight common mistakes marketers make when building their value proposition. The conversation emphasizes the need to focus on the emotional benefits and understanding the client's pain points. They provide practical tips and tools for marketers to articulate their value effectively.


Special Guest
Dan Gwalter, Founder No-Nonsense Leadership

Dan has kindly offered a complimentary 30 minute consultation to anyone who wants to know more about his fractional executive coaching service. You can book using this link.
 

 Key Takeaways…

  • Defining a unique value proposition is crucial for marketers to set themselves apart as fractional leaders.
  • Marketers should focus on the emotional benefits they provide and understand their client's pain points.
  • Tailoring messages to different audiences is essential for effective communication.
  • Avoid common mistakes like being too generalist or making it all about yourself.
  • Use tools like Graham Robertson's functional and emotional benefits cheat sheet to articulate value effectively.


 Sound Bites

  • "When you transition out of perm, the biggest mindset shift is you are not an employee."
  • "Start off with a smaller product... that enables you to work with clients, demonstrate credibility and authority in your domain whilst building that all important trust."
  • "Makes yeah, it makes perfect sense. And I think you know when I was transitioning into the fractional CMO role, it was very obvious that I needed that I guess low cost but high value thing diagnostic tool that someone can take part in."


Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Send a text

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
 
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.


In this episode…

In this episode, Paul Mills and Dan Gwalter discuss how marketers can articulate their value and set themselves apart as fractional leaders. They explore the importance of defining a unique value proposition and tailoring messages to different audiences. They also highlight common mistakes marketers make when building their value proposition. The conversation emphasizes the need to focus on the emotional benefits and understanding the client's pain points. They provide practical tips and tools for marketers to articulate their value effectively.


Special Guest
Dan Gwalter, Founder No-Nonsense Leadership

Dan has kindly offered a complimentary 30 minute consultation to anyone who wants to know more about his fractional executive coaching service. You can book using this link.
 

 Key Takeaways…

  • Defining a unique value proposition is crucial for marketers to set themselves apart as fractional leaders.
  • Marketers should focus on the emotional benefits they provide and understand their client's pain points.
  • Tailoring messages to different audiences is essential for effective communication.
  • Avoid common mistakes like being too generalist or making it all about yourself.
  • Use tools like Graham Robertson's functional and emotional benefits cheat sheet to articulate value effectively.


 Sound Bites

  • "When you transition out of perm, the biggest mindset shift is you are not an employee."
  • "Start off with a smaller product... that enables you to work with clients, demonstrate credibility and authority in your domain whilst building that all important trust."
  • "Makes yeah, it makes perfect sense. And I think you know when I was transitioning into the fractional CMO role, it was very obvious that I needed that I guess low cost but high value thing diagnostic tool that someone can take part in."


Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Paul Mills Buzzsprout-15519127 Fri, 02 Aug 2024 11:00:00 +0100 1493 fractional marketing leadership, Fractional CMO, fractional leaders, unique value proposition, emotional benefits, pain points, articulating value 1 4 full false Dan Gwalter Paul Mills Turning Expertise Into Engagement Turning Expertise Into Engagement Send a text

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.

 
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.


In this episode…
Paul and special guest Dan Gwalter discuss the importance of having a diagnostic offer as a marketer in the fractional leadership space. They explain that transitioning into a fractional role requires a shift in mindset and a different approach to packaging oneself. They emphasize the need to start with a smaller product, such as diagnostic audits or health checks, that can be sold for a fixed cost and provide a low-risk entry point for clients. They also discuss the different types of diagnostic tools, the importance of promoting and monitoring them, and the need to focus on one offer at a time.

Special Guest
Dan Gwalter, Founder No-Nonsense Leadership

Dan has kindly offered a complimentary 30 minute consultation to anyone who wants to know more about his fractional executive coaching service. You can book using this link.


Key Takeaways…

  • Transitioning into a fractional role requires a shift in mindset and a different approach to packaging oneself.
  • Starting with a smaller product, such as audits or health checks, can provide a low-risk entry point for clients and help build trust.
  • There are two types of diagnostic tools: free and paid. It is recommended to have both to attract different types of clients.
  • Promoting and monitoring the diagnostic offer is crucial for its success. LinkedIn, emails, and personal messages can be effective channels for promotion.
  • It is important to focus on one ideal client profile and one niche with one offer at a time.
  • Establishing oneself in the fractional marketing space takes time and consistent effort, but it can lead to differentiation and success.


Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Send a text

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.

 
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.


In this episode…
Paul and special guest Dan Gwalter discuss the importance of having a diagnostic offer as a marketer in the fractional leadership space. They explain that transitioning into a fractional role requires a shift in mindset and a different approach to packaging oneself. They emphasize the need to start with a smaller product, such as diagnostic audits or health checks, that can be sold for a fixed cost and provide a low-risk entry point for clients. They also discuss the different types of diagnostic tools, the importance of promoting and monitoring them, and the need to focus on one offer at a time.

Special Guest
Dan Gwalter, Founder No-Nonsense Leadership

Dan has kindly offered a complimentary 30 minute consultation to anyone who wants to know more about his fractional executive coaching service. You can book using this link.


Key Takeaways…

  • Transitioning into a fractional role requires a shift in mindset and a different approach to packaging oneself.
  • Starting with a smaller product, such as audits or health checks, can provide a low-risk entry point for clients and help build trust.
  • There are two types of diagnostic tools: free and paid. It is recommended to have both to attract different types of clients.
  • Promoting and monitoring the diagnostic offer is crucial for its success. LinkedIn, emails, and personal messages can be effective channels for promotion.
  • It is important to focus on one ideal client profile and one niche with one offer at a time.
  • Establishing oneself in the fractional marketing space takes time and consistent effort, but it can lead to differentiation and success.


Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Paul Mills Buzzsprout-15415826 Tue, 16 Jul 2024 16:00:00 +0100 1412 Marketing, Fractional CMO, Fractional Marketing, Fractional Leadership, VCMO, Paul Mills, Dan Gwalter, Fractional Workstyle, Portfolio career 1 3 full false Reinventing Your Career Narrative for Fractional Leadership Reinventing Your Career Narrative for Fractional Leadership Send us Fan Mail

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
 

Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.


In this episode...
Paul and special guest Dan Gwalter discuss how senior marketers can craft their career story and communicate their transition to a fractional leadership role. Dan emphasizes the importance of authenticity and identifying the reasons for transitioning, such as boredom, lack of flexibility, or not doing what they enjoy. Marketers will hear tips on how to focus on their unique experiences and transferable skills when framing their narrative. The conversation also highlights the significance of social proof, such as case studies and testimonials, in building credibility and emphasize the importance of optimizing LinkedIn profiles.

Special Guest
Dan Gwalter, Founder No-Nonsense Leadership

Dan has kindly offered a complimentary 30 minute consultation to anyone who wants to know more about his fractional executive coaching service. You can book using this link.


Key Takeaways...

  • Craft your career story by focusing on the reasons for transitioning and the experiences that led you to a fractional leadership role.
  • Use social proof, such as case studies and testimonials, to build credibility and demonstrate the outcomes you've achieved.
  • Optimize your LinkedIn profile and use the headline effectively to attract attention and communicate your value proposition.
  • Train your network to describe your new role and expertise accurately to potential clients or employers.


Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Send us Fan Mail

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
 

Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.


In this episode...
Paul and special guest Dan Gwalter discuss how senior marketers can craft their career story and communicate their transition to a fractional leadership role. Dan emphasizes the importance of authenticity and identifying the reasons for transitioning, such as boredom, lack of flexibility, or not doing what they enjoy. Marketers will hear tips on how to focus on their unique experiences and transferable skills when framing their narrative. The conversation also highlights the significance of social proof, such as case studies and testimonials, in building credibility and emphasize the importance of optimizing LinkedIn profiles.

Special Guest
Dan Gwalter, Founder No-Nonsense Leadership

Dan has kindly offered a complimentary 30 minute consultation to anyone who wants to know more about his fractional executive coaching service. You can book using this link.


Key Takeaways...

  • Craft your career story by focusing on the reasons for transitioning and the experiences that led you to a fractional leadership role.
  • Use social proof, such as case studies and testimonials, to build credibility and demonstrate the outcomes you've achieved.
  • Optimize your LinkedIn profile and use the headline effectively to attract attention and communicate your value proposition.
  • Train your network to describe your new role and expertise accurately to potential clients or employers.


Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Paul Mills Buzzsprout-15415391 Tue, 16 Jul 2024 16:00:00 +0100 1554 Marketing, Fractional CMO, Fractional Marketing, Fractional Leadership, VCMO, Paul Mills, Dan Gwalter, Fractional Workstyle, Portfolio career 1 2 full false Dan Gwalter Paul Mills Identifying Your Niche Identifying Your Niche Send us Fan Mail

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership. Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.


In this episode...
Paul and special guest Dan Gwalter discuss the importance of selecting a niche for marketers looking to become fractional CMOs or operate in a portfolio career. They explore how to conduct a skills analysis to identify a niche and how to apply market research to find gaps in the market. Dan emphasizes the need to identify a niche at the beginning and highlights the importance of focusing on value rather than job titles. They also discuss the challenges of aligning personal strengths with market demand and provide strategies for navigating discrepancies. The conversation concludes with insights on leveraging market research tools and the iterative process of refining the ideal customer profile and niche.


Special Guest
Dan Gwalter, Founder No-Nonsense Leadership

Dan has kindly offered a complimentary 30 minute consultation to anyone who wants to know more about his fractional executive coaching service. You can book using this link.


Sound Bites...

  • "It's not about hiding and it's not about not showing your full potential. It's about actually talking to people that have the problems that you understand."
  • "People are hiring fractionals because they are specialists with experience that are able to come on board and quickly get outcomes that are needed."
  • "If you don't niche down, the reality is that your message becomes incredibly muddy. And instead of talking to one person about one problem, you end up talking to nobody."


Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Send us Fan Mail

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership. Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.


In this episode...
Paul and special guest Dan Gwalter discuss the importance of selecting a niche for marketers looking to become fractional CMOs or operate in a portfolio career. They explore how to conduct a skills analysis to identify a niche and how to apply market research to find gaps in the market. Dan emphasizes the need to identify a niche at the beginning and highlights the importance of focusing on value rather than job titles. They also discuss the challenges of aligning personal strengths with market demand and provide strategies for navigating discrepancies. The conversation concludes with insights on leveraging market research tools and the iterative process of refining the ideal customer profile and niche.


Special Guest
Dan Gwalter, Founder No-Nonsense Leadership

Dan has kindly offered a complimentary 30 minute consultation to anyone who wants to know more about his fractional executive coaching service. You can book using this link.


Sound Bites...

  • "It's not about hiding and it's not about not showing your full potential. It's about actually talking to people that have the problems that you understand."
  • "People are hiring fractionals because they are specialists with experience that are able to come on board and quickly get outcomes that are needed."
  • "If you don't niche down, the reality is that your message becomes incredibly muddy. And instead of talking to one person about one problem, you end up talking to nobody."


Contact VCMO

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

]]> Paul Mills Buzzsprout-15385438 Tue, 09 Jul 2024 15:00:00 +0100 1349 Marketing, Fractional CMO, Fractional Marketing, Fractional Leadership, VCMO, Paul Mills, Dan Gwalter, Fractional Workstyle, Portfolio career 1 1 full false Dan Gwalter Paul Mills