The discussion covers Las Vegas’s growth trajectory, including demographic shifts, housing and land constraints, and the increasing importance of international migration. Woods emphasizes the need for long-term thinking, economic diversification, and a cohesive regional vision to sustain quality of life. He also discusses how emerging forces like AI, economic shocks, and policy changes impact forecasting and planning. The episode blends technical economic analysis with a human-centered perspective on how policy, data, and community intersect.

Key Highlights

• The Center for Business and Economic Research (CBER) acts as an applied economics “consultant for the public,” translating academic research into actionable insights.
• Las Vegas has grown from ~330,000 residents in 1975 to ~2.4 million today, with long-term forecasting playing a central role in planning.
• Population growth is increasingly driven by international migration, particularly from Asia, rather than domestic migration alone.
• Southern Nevada is projected to add roughly 340,000 residents over the next 20 years, though this is subject to policy and migration trends.
• Key constraints facing the region include land availability, infrastructure capacity, and maintaining quality of life amid growth.
• Economic diversification remains a critical challenge, with healthcare, manufacturing, and tech identified as potential growth sectors.
• Las Vegas is particularly vulnerable to economic shocks due to reliance on consumer spending and tourism.
• The “Brews and Economic Views” series fosters dialogue between academics, business leaders, and the public in an informal setting.
• AI is expected to increase productivity and demand for skilled labor rather than simply replace jobs, especially in knowledge industries.
• A major gap identified is the lack of a unified long-term vision for the region’s economic future.

Notable Quotes

• “Think of us like consultants, but on behalf of the taxpayer.”
• “We’re really susceptible in terms of our growth to who is moving here and what is that demographic.”
• “It’s like adding another city of Henderson in the next ten, fifteen, twenty years.”
• “We shouldn’t be the poster child for the highest unemployment rate every time something like this happens.”
• “I think one of our deficits is we don’t think long term enough.”
• “If the challenges are created by humans, then the solutions are going to be man-made as well.”
• “It’s better to fail conventionally than succeed unconventionally.” (referencing John Maynard Keynes)
• “We’re preparing to do more, not less, with AI.”

Topics Covered

• Claritiv solves a trade show exhibitor pain: lots of conversations, but little usable context for follow-up beyond business cards.
• The product includes a lanyard-style capture device that auto-records conversations in noisy environments, plus a platform that analyzes them.
• Claritiv delivers white-glove onsite operations (device handling, uploads) and daily/end-of-show reporting.
• Outputs include prospect summaries, questions/pain points, sentiment/engagement signals, and prioritized follow-up guidance.
• Claritiv can evaluate exhibitor staff performance and recommend improvements to increase ROI from shows.
• The tech stack is modular (LLMs/NLP + sentiment/tonality + theme detection + aggregation/synthesis) and designed to stay model-agnostic.
• Sean describes “extreme hospitality” as a differentiator versus app-only tools.
• Fundraising/valuation at early stage is framed as uncertain; Sean emphasizes traction via signed contracts and seeking investor-partners, not just capital.

Key Quotes

• “The main problem that they have is context from conversations.”
• “At the end of the day I get like a stack of business cards with little to no context.”
• “As long as you’re good at talking… and asking the right questions… everything else is handled by the platform.”
• “The important thing for us… is that aggregation… that synthesis.”
• “Extreme hospitality… you go not just above and beyond, but you go even past that.”
• “The best feedback is real feedback… regardless if it’s perfect or not.”

Highlighted Topics

• David’s background in mortgages and 20+ years of industry experience
• Truth-first approach and setting realistic expectations with clients
• How buyers misunderstand income, credit, and affordability
• Unique financial and employment landscape in Las Vegas
• David’s early life, work ethic, and quirky first jobs
• Transition from broadcast journalism aspirations to mortgage banking
• The importance of financial literacy and credit education
• Problems with online mortgage misinformation
• Market cycles, interest rates, and why 2008–style crashes are unlikely
• Buyer psychology, competition, and emotional home shopping
• David’s partnerships with CPAs, estate planners, and credit coaches
• Community involvement, networking groups, and nonprofits in Las Vegas
• Personal recommendations for food, views, and Las Vegas life

I’m your host, Ben Laifsky, and in this episode, I had the pleasure of sitting down with my friend Gina Yager, CEO and founder of GYC Vegas. Gina is one of the most respected PR professionals in town, with over 25 years of experience helping businesses, nonprofits, and entrepreneurs tell their stories and gain visibility.

In our conversation, Gina shares insights into the art of public relations, her personal journey from Southern California to building a successful agency in Las Vegas, and how she continues to give back to the community through nonprofits and mentorship.

Key Comments from the Conversation

• Gina describes her agency’s ideal clients: innovative businesses, entrepreneurs, and nonprofits of all sizes.
• She explains the value of PR in today’s fast-moving world, helping brands control narratives, build trust, and stay relevant.
• She shares her personal background, from wanting to be a fashion designer as a child to unexpectedly finding her path in PR.
• Gina recounts the challenge and fear of starting her own firm, and how networking through the Chamber of Commerce gave her early momentum.
• She highlights misunderstandings about PR—many think it’s just parties, red carpets, or press releases—while in reality it’s a strategic and creative process.
• Gina emphasizes the importance of integrated marketing, noting that PR works best alongside advertising, social media, and other efforts.
• She talks about Vegas as a community, how it feels like a small town where connections are vital and everyone is willing to help.

Notable Quotes

• “Every business has a compelling story to tell, but they often struggle to effectively communicate it. That’s where PR becomes invaluable.”
• “Perception can shift in an instant. PR helps you control that narrative, stay relevant, and build trust.”
• “I always say we just love telling really cool stories.”
• “I was terrified when I started my own agency. But walking into that Chamber expo gave me my first client—and they’re still with me today.”
• “People trust what others say about you more than what you say about yourself. PR helps you earn that trust.”
• “If I was down to my last dollar, I’d spend it on PR.” – quoting Bill Gates
• “Vegas is still a small town. Everyone is one degree away from knowing the right person to connect you with.”

Highlights

• Pete’s career journey: From live pianist to studio producer and recording artist
• The strategic role jingles play in modern marketing campaigns
• Why mid-sized markets are driving jingle demand today
• How Pete collaborates with clients to craft the perfect jingle
• Examples of jingles Pete created for UNLV Tickets, Glenn Lerner Injury Attorneys, and Findlay Chevrolet
• The art of embedding phone numbers and websites into jingles
• Why visual presentation is crucial even for audio branding
• Pete’s views on how Las Vegas has evolved since the 1980s
• Favorite Las Vegas organizations and networking groups
• Advice on personal branding and social media posting
• Pete’s recommendation of Linchpin by Seth Godin as a must-read for creating career value

If you’ve ever wished you could get a full-body workout in just 15 minutes (without even breaking a sweat), this is an episode you won’t want to miss.

Episode Highlights

• What JouleFit Offers: 
  • A spa-like fitness studio with facial recognition
  • Robotic machines that automatically adjust to each user's body
  • 15-minute, data-driven workouts requiring only two sessions a week
• The Science Behind It: 
  • Real-time force matching with robotic actuators (no weights)
  • 50,000+ data points collected during each workout
  • Gamified experience tracking your personal best performance
• James’s Background: 
  • Grew up in Indiana without TV, focused on outdoor activities and reading
  • Mechanical engineering career combined with lifelong love of sports
  • Inspiration from Body by Science by Dr. Doug McGuff
• Vision for JouleFit: 
  • Opening flagship locations in Las Vegas
  • Building 10,000 locations over the next 10 years
  • Collecting massive health and wellness data sets to optimize personal fitness and health outcomes
• JouleFit's Unique Approach: 
  • Suitable for busy professionals, older adults, and athletes
  • Eliminates intimidation of traditional gyms
  • Focus on safe, injury-free training even for seniors
• Las Vegas Insights: 
  • Growth of the tech and biotech community in Las Vegas
  • Favorite local spots like Red Rock Canyon and top networking groups like Fusion 42 and Tech Alley

Listeners will walk away with a better understanding of modern cybersecurity threats, actionable ways to protect their business, and an appreciation for how local IT providers like CMIT Solutions are supporting Southern Nevada’s business landscape.

Key Topics Covered:

• CMIT Solutions Overview: Local managed service provider offering IT helpdesk, cybersecurity, and endpoint monitoring for SMBs and larger clients.
• Cybersecurity Challenges: Common threats like phishing, smishing, and QR scams; why people are the weakest link in security.
• Affordable Protection: Preventative tools like EDR and multi-factor authentication—even basic plans for as low as $19.99/month.
• Security Operations Center (SOC) Vision: Adam’s plan to build a nonprofit SOC/SIEM in Las Vegas focused on training and youth development.
• Background in Casino IT: 20+ years in major gaming companies like Caesars, Hard Rock, and Golden Entertainment.
• Education and Community Impact: Collaborations with Tech Impact, LVEP, and veterans’ organizations to train and place new IT talent.
• Proactive IT Philosophy: Moving from break/fix to preventative care, with a strong focus on local customer service.
• Business Ownership Journey: Transition from corporate roles to building his own CMIT franchise and lessons learned from entrepreneurship.
• Favorite Local Recommendations: Meals at Viva Zapatas and North Italia, city views from Foundation Room and Sunset Road, and appreciation for Las Vegas’s fast-paced growth.

Key Quotes:

• “Unfortunately, we’re always the pound of cure. People often call us after something has already gone wrong.”
• “Phishing is still the number one threat—but smishing and QR phishing are growing fast.”
• “Vegas is still a small town. We all know someone in every industry. It makes this city special.”
• “Customer service is number one. We’re not here for a dollar—we’re here to be your partner.”
• “Opportunities don’t just happen. You create them through hard work, perseverance, and lifting others as you rise.”
• “Training and education are the cheapest—and best—ways to prevent cyber attacks.”
• “It’s okay to ask questions. IT shouldn’t be intimidating. Questions are free.”
• “We’re trying to stop these SOCs from going offshore by building talent here in Las Vegas.”

Key Highlights:

1. Overview of UNLV Sports Innovation Institute: 
   • Serves as a hub for research, collaboration, and education in the sports industry.
   • Facilitates internships and partnerships with major sports organizations like the Raiders, UFC, and Golden Knights.
   • Hosts events like SEIcon to foster innovation, collaboration, and deal-making in sports.
   • Initiatives like the SPEED Lab (Sports Performance Education Economic Development) bring mobile education and resources to underserved communities.
2. Notable Achievements: 
   • Collaboration with Syracuse University and other entities for impactful research.
   • Hosting a groundbreaking fully paid internship program for the Super Bowl Host Committee, enabling students to gain invaluable hands-on experience.
   • Catalyst Grant Program, reinvesting nearly $1M in research and innovation at UNLV.
3. Las Vegas as a Philanthropic and Sports Hub: 
   • Celebrates Las Vegas’ transformation into the sports and entertainment capital of the world.
   • Emphasizes the city’s small-town values and strong philanthropic community.
4. Jay’s Personal Journey: 
   • From growing up in Thomasville, GA, and Tallahassee, FL, to earning a scholarship at Notre Dame.
   • Transitioned from corporate roles to higher education and sports innovation.
   • Advocates for broadening awareness of diverse career opportunities in sports beyond playing and coaching.
5. Leadership Insights: 
   • Stresses the importance of mentorship, continuous learning, and empathy.
   • Incorporates core values—Heart: Hardworking, Excellence with Integrity, Accountability, Respect, and Teamwork—into his leadership style.
6. Future Goals: 
   • Plans to impact healthcare through athletic care initiatives.
   • Committed to furthering student and community opportunities in sports and innovation.

The conversation dives into Leah’s upbringing, career development, and love for hiking and reading, as well as her involvement in community organizations and networking groups. The episode balances professional advice with personal anecdotes, making it a valuable listen for business owners and professionals alike.

Highlights

Professional Insights

• Business Law Services: Leah’s firm handles business formation, licensing, contracts, trademarks, estate planning, and litigation.
• Client Relationships: The firm values collaboration, working closely with clients to tailor solutions to their unique needs.
• Contracts Matter: Leah emphasizes the importance of well-drafted contracts to avoid costly litigation.
• Common Misconceptions: Business attorneys aren’t just for bad news—they are crucial for growth and strategic planning.

Personal Background

• Early Life: Leah grew up in small towns in Indiana and Nevada, fostering creativity and independence.
• Career Path: Inspired by books like those by John Grisham, Leah pursued law but shifted from environmental law to business law after exploring various legal fields.
• Hiking Enthusiast: Leah enjoys hikes in the Las Vegas area, citing Lone Mountain and River Mountain Trail as favorites.
• Avid Reader: Leah recommends books like The Miracle Morning by Hal Elrod and Buy Back Your Time by Dan Martell to inspire productivity and balance.

Networking and Community

• Active Networker: Leah is involved in chambers of commerce, including Leadership Henderson, which she credits for deep professional and personal connections.
• Nonprofit Support: She praises organizations like Project Marilyn and the CARE Complex for their impactful community work.

Personal Philosophy

• Leah encourages taking action toward goals, advocating for incremental steps to achieve success.

• Introduction to Blackfire Innovation: Nicole describes Blackfire as a laboratory and showroom for cutting-edge technology in hospitality, gaming, and entertainment. Established through a partnership between UNLV and Caesars Entertainment, it showcases innovations from both major companies like LG and T-Mobile and UNLV students.
• Key Facilities and Programs: 
  • SBDC: Nevada Small Business Development Center offers free confidential advising for small businesses.
  • Rebel Forge: A startup incubator for UNLV students, helping them launch their own businesses.
  • Makerspace: Supports small businesses preparing for trade shows and provides tools for prototyping.
• Profile of Blackfire’s Tenants: Focus on businesses innovating in hospitality, gaming, or entertainment, with examples like robotic cleaning solutions and immersive gaming tables.
• Unique Events and Partnerships: 
  • Nevada Hotel & Lodging Association Expo: Annual event at Blackfire featuring innovations in hotel and lodging technology.
  • Demo Days: Events focused on showcasing a specific technology, with Brylon’s immersive display and robotics panel featuring LG and other companies.
  • Pitch Mayhem and Speed Networking: Regular events at Blackfire for startups, including pitch competitions and networking with industry professionals.
  • Capital Equity Symposium: Upcoming event dedicated to startup funding, addressing Nevada's need for more capital investment opportunities.
• Nicole’s Background: Born and raised in Henderson, Nicole shares her journey from aspiring child actor to her role in UNLV's Office of Economic Development.
• Personal Insights and Advice: 
  • Favorite Books: Tuesdays with Morrie and Oh, the Places You’ll Go as reminders of life’s journey and balance.
  • Philosophy on Life: “Life is about choices”—advice from her father that guides her career and personal growth.

Jeanette talks about the evolution of research, from the days of printed binders to the vast and often overwhelming amount of online information available today. She explains how Cottrill Research stands out by providing clients with valuable, authoritative insights that are not easily found using standard research tools. Jeanette’s work focuses on competitive intelligence and supply market research, and she emphasizes the importance of understanding the credibility of information sources in today’s media landscape.

The conversation also touches on her early life, growing up in Marietta, Ohio, her career path, and her current love for Las Vegas, where she and her husband moved in 2010.

1. Transition to Mindset Coaching: Kirsten shares how she transitioned from occupational therapy to mindset coaching. She describes working with high-performing individuals, especially those dealing with anxiety, personal crises, or seeking direction in life after major events like breakups or career changes.
2. Corporate Workshops: In addition to one-on-one coaching, Kirsten provides workshops for companies that focus on communication, conflict resolution, and trust-building to enhance team dynamics and corporate culture.
3. Focus on Accountability: Kirsten emphasizes that her coaching sessions often revolve around holding clients accountable, reflecting back their goals, and helping them stay on track by shedding maladaptive habits.
4. Unique Clients and Approach: She shares her experiences working with various clients, including high-performing professionals, and her unique ability to foster trust and openness, especially with male clients.
5. Men's Group: Kirsten talks about the men’s group she launched to provide men with a space to connect and openly discuss challenges in areas like mental health, control, and relationships. She also mentions launching a podcast based on these themes, where she brings in male guests to discuss their perspectives on relevant topics.
6. Personal Reflections: Kirsten reflects on her upbringing in Nebraska, her early work experiences, and how her love for helping others led her to the field of therapy and coaching. She also discusses her strong family values and passion for sports, particularly football.
7. Future Goals: She shares her long-term goal of becoming a foster parent, having already completed the training twice, but facing personal setbacks that have delayed the process.

In this engaging episode of the Connect.Vegas podcast, host Ben Laifsky sits down with Francesca Gilbert, a veteran realtor in Las Vegas with 36 years of experience. Francesca shares her journey from moving to Las Vegas in 1978 to becoming one of the city’s leading real estate professionals. They discuss the evolving real estate market, the importance of customer service, and Francesca's unique approach to making real estate transactions enjoyable and stress-free.

Francesca reveals how she brings a personal touch to her work, ensuring clients feel supported through her strong negotiation skills and meticulous systems. She also dives into her family's deep roots in Las Vegas, including their renowned Italian restaurant, and shares one of the most heartwarming stories of how her family relocated to Las Vegas with the help of complete strangers.

Ben and Francesca explore several key topics including the changes in Las Vegas real estate, the impact of new regulations on realtors, and the importance of being adaptable and client-focused. Francesca’s infectious positivity and approach to customer service highlight her philosophy that real estate is about helping people achieve their goals, not just selling homes.

Episode Highlights:

• Francesca’s Journey: From moving to Las Vegas in 1978 to building a successful 36-year career in real estate.
• Customer-Centered Service: Francesca emphasizes making real estate transactions fun and stress-free, with a focus on helping clients achieve their goals.
• Real Estate Market Insights: Discussions on housing affordability, the shortage of affordable housing, and upcoming trends in vertical and higher-density housing.
• Family Roots: Francesca shares the heartwarming story of how her family moved to Las Vegas with the help of strangers, who later became lifelong friends.
• Unreasonable Hospitality: Francesca recommends a book that influenced her customer service philosophy, focusing on making clients feel amazing.
• Changes in Real Estate: Insights into recent legal changes affecting realtor compensation and how buyers and sellers are adapting.
• Local Recommendations: Francesca's favorite spots in Las Vegas, from her family’s Italian restaurant to beautiful viewpoints across the city.

This episode is a blend of valuable real estate knowledge and personal anecdotes, making it both informative and heartwarming. It showcases the depth of Francesca's expertise, her passion for Las Vegas, and her commitment to her clients.

Highlights:

• Shahab’s record label journey, beginning as a personal hobby.
• Transition from marketing into filmmaking and directing his first film, The Crystal Crypt.
• His experiences working on commercial projects, including an award-winning commercial for Luxor.
• Insights into Las Vegas’ evolving arts community and its significance.
• Shahab’s role at UNLV and the importance of nurturing local talent.

Significant Quotes:

• “Either we close up shop… or we move it back into the hobby space. And a hobby can never go bankrupt.”
• “I was like, okay, I’m done not having confidence. Now I want to do something I’m interested in.”
• “Las Vegas isn’t just a place for headliners; locals here are creators too.”
• “Do what you love. If you’d do it without being paid, keep doing it.”

Highlights:

1. Karen Alonso's Role and Impact: Karen Alonso oversees marketing and leads the Women United Affinity Group at United Way of Southern Nevada, focusing on community impact through three pillars: student success, workforce development, and crisis support.
2. United Way’s Local Programs: The organization offers crucial programs like Project Reach (utility assistance for seniors) and Nevada Ready Pre-K (free preschool for children from low-income families), serving over 225,000 people in Southern Nevada last year.
3. Challenges in Marketing Nonprofits: Karen explains how marketing nonprofit organizations requires compassion and storytelling to show donors the direct impact of their contributions, which can be a challenge for nonprofits with limited budgets.
4. Women United Affinity Group: Karen leads the Women United group, which funds scholarships for female high school seniors attending Nevada colleges. The group also organizes community volunteer efforts and networking events.
5. Career Background: Karen shared her career journey, starting in New Jersey, transitioning from studying biochemistry to marketing, and eventually moving to Las Vegas to work with nonprofits, where she found her passion in impacting the local community.
6. Fundraising and Storytelling: Karen emphasizes the importance of storytelling to connect with donors and secure funding, highlighting United Way’s role in vetting local nonprofits and helping tackle community challenges on a broad scale.
7. New Grant for Language Access: Karen discusses a recent $1 million federal grant to support non-English speakers, which will provide resources to ensure they can access United Way’s programs, enhancing inclusivity in Southern Nevada.
8. Advice for Nonprofits: She encourages nonprofits to focus on compelling storytelling to stand out in a crowded market, emphasizing the importance of showing donors how their contributions make a tangible difference.

1. David’s Role and Banking Expertise: 
   • David explains the different types of banks (community, regional, and money center banks), emphasizing Enterprise Bank's niche in helping small and mid-sized businesses, real estate investors, and developers in Las Vegas.
   • He highlights the importance of building personal relationships and providing value through strategic connections within the community.
2. David's Background and Connection to Las Vegas: 
   • David shares his experiences growing up in Las Vegas, his love for the city, and his hobbies, including basketball, weightlifting, and a passion for heavy metal music.
   • He reflects on the city's growth since his childhood, from the development of Red Rock Casino to the expansion of Summerlin and Henderson, and his excitement for Las Vegas potentially acquiring an NBA team.
3. Enterprise Bank’s Community Engagement: 
   • The bank is highly active in local charitable work, with David serving on the boards of nonprofits like Make-A-Wish Southern Nevada, Special Olympics Nevada, and UNLV Alumni Association. He believes in the value of giving back, both personally and professionally.
   • He describes Enterprise Bank’s Enterprise University, offering free educational courses for the community, covering business topics like HR, leadership, and exit strategies for business owners.
4. Insights on Banking and Professional Growth: 
   • David shares his journey from working in entry-level jobs (such as a busser and a gym membership salesman) to becoming a banking executive.
   • He emphasizes the importance of finding the right fit between businesses and their banks and explains how Enterprise Bank adds value by not only offering products but also helping businesses grow through strategic introductions.
5. Personal and Professional Philosophy: 
   • David discusses his proactive mindset, with a motto of "the sooner, the better," urging people to take action rather than procrastinate to avoid future complications.
   • He shares his favorite books, "The 48 Laws of Power" and "The Alchemist", which have influenced his professional and personal journey.

Key Highlights:

1. Introduction to Tech Alley: 
   • Tech Alley is a nonprofit organization that aims to build and strengthen the startup community in Las Vegas through monthly events. It focuses on knowledge-sharing sessions for entrepreneurs and technologists from students to seasoned professionals.
   • The initiative was inspired by the need to consolidate scattered meetups across the city, allowing people to learn, network, and share knowledge in a single location.
2. Origin of Intagly: 
   • Intagly, Josh’s 3D printing marketplace, connects people who need 3D printing services with those who own 3D printers.
   • The business idea emerged from his involvement in Nevada's STEM advisory group and his interest in fostering creativity and problem-solving in the community.
3. Josh’s Background and Entrepreneurial Journey: 
   • Josh grew up in Las Vegas and has always been drawn to entrepreneurship. From a paperboy to working in construction and the gas station business, he developed a strong work ethic and entrepreneurial mindset early in life.
   • His career path led him to become deeply involved in Las Vegas’ tech community, founding Tech Alley to foster innovation and collaboration among local entrepreneurs.
4. Challenges and Successes of Startups: 
   • Josh emphasized the importance of execution over ideas, noting that Tech Alley helped him learn how to build a company without large investors.
   • He also shared his experiences in scaling Intagly, from developing the platform to solving operational challenges while keeping the business model scalable.
5. Building Community through Tech Alley: 
   • The principles of Tech Alley are inclusivity, accessibility, and consistency. Events are free, open to everyone, and held every third Saturday of the month.
   • Tech Alley has become a significant hub for Las Vegas’ tech scene, connecting local and visiting entrepreneurs, and is now expanding to other cities.

Key takeaways from the conversation include:

1. Value Creation through Storytelling: Abramson highlights the importance of creating a clear, credible, and contagious story for a brand, which can differentiate a company in the market and drive successful exits. He stresses that a good CEO should be a "selling CEO," constantly engaging with the market and conveying the company’s vision effectively.
2. The Architecture of Identity: Abramson outlines his process for building a brand’s identity, starting with a deep discovery phase, followed by the development of brand vision, mission, and positioning. He emphasizes the significance of understanding both how a company sees itself internally and how it is perceived externally.
3. The Importance of Timing and Precision: Drawing parallels with his background in professional sports, Abramson underscores the necessity of discipline, time management, and strategic timing in business. He shares insights on how his agency helps clients navigate the complexities of branding and market entry, often advising them on the best timing for launching products or announcements.
4. Leadership and Team Dynamics: Abramson discusses the need for commitment from leadership teams during the branding process, ensuring that all key players are fully engaged from start to finish. He also talks about the challenges of managing passionate, creative teams and the importance of clear communication and setting expectations.
5. Andy’s Personal Journey and Insights: Abramson shares stories from his early career in professional sports, his transition into marketing and PR, and the founding of Communicano. He also offers personal recommendations on books, business practices, and his favorite spots in Las Vegas.

Here are some of Andy's key quotes:

1. On Storytelling and Branding:
   • "Good ideas doing something different, being able to articulate the story that we develop for them in such a way that it becomes clear, credible, compelling, but most of all, contagious that other people tell it as if they told it themselves."
   • "No one buys interesting, they buy cool. The whole process is getting that information out so competitors, possible partners, but most of all, customers or investors realize that there's something special about you."
2. On Leadership and Team Dynamics:
   • "A good CEO is a selling CEO. They’re not just running the business, but they’re selling constantly and finding ways to bring in new business opportunities."
   • "The people involved in the beginning have to be involved all the way through. There's no walking out for the famous 'I have to take a call.' You have to be committed to this process."
3. On Timing and Precision:
   • "The schedule is the schedule is the schedule. There’s nothing worse than when somebody five minutes before a call says, ‘Oh, do you mind if we reschedule?’ Time management is critical in business, just as it is in sports."
   • "Timing is important—what you’re going to say, the way you’re going to say it, and to whom you’re going to say it to."
4. On Personal Philosophy:
   • "Bet on yourself."
   • "You control your destiny. You make your odds. Bet on yourself."
5. On the Branding Process:
   • "Your brand identity is that logo. Your brand image is what people would say about you or what you write about yourself or how you convey yourself. Everything plays into your brand image."

1. Veteran Support: Dave discusses his work with Vets in Tech, helping veterans and their spouses gain tech certifications and find high-level jobs.
2. Global Entrepreneurship Week: He is the state coordinator, organizing events to catalyze the startup ecosystem in Nevada.
3. Pivot to the Marines: Dave shares his personal story of turning his life around by joining the Marine Corps, which led to deployments and eventually a career in mentoring and community building.
4. Community Involvement: Dave is passionate about supporting at-risk youth, having been a drill instructor for a youth program and continuing to help others through various initiatives.
5. Las Vegas Ecosystem: He draws parallels between Las Vegas and other cities like Tulsa, highlighting how ecosystems evolve and the potential for Vegas to become a hub of innovation.
6. Volunteer Work: Dave's dedication extends to volunteer roles in organizations like Global Entrepreneurship Network, where he aims to build and connect community and promote entrepreneurship in Las Vegas.
7. Personal Growth: He reflects on his journey, the importance of being part of something bigger, and how his experiences have shaped his current endeavors.

These highlights provide insight into Dave Burlin's career and his deep commitment to helping others in the Las Vegas community.

• Bill Houghton, founder and CEO of Horizon Print Solutions, was the first person Ben met when he moved to Las Vegas in 1999.
• Horizon Print Solutions provides a wide range of printing and branding solutions for businesses, from business cards to vehicle wraps.

Bill's Background and Horizon Print Solutions:

• Bill founded Horizon Print Solutions in 1992, focusing initially on business forms printing.
• The company caters to complex clients, such as franchises and hotel casinos, requiring consistent branding across multiple locations.

Consultative Approach:

• Horizon Print Solutions takes a consultative approach to meet the specific needs of their clients, offering tailored solutions and advice.
• Bill shared an example of helping a client save costs by increasing their order quantity for presentation folders.

Personal Background and Early Career:

• Bill grew up in Southwestern Utah and was involved in scouting, hunting, fishing, and prospecting with his father.
• His entrepreneurial spirit emerged early, with jobs like mowing lawns and babysitting, leading to his first tour of the eastern United States at age 12.

Entrepreneurial Drive:

• Bill always knew he wanted to be an entrepreneur, seeking to add flair to uninteresting industries and bring value to the marketplace.
• He has read over 400 biographies of business leaders, drawing inspiration and knowledge from their experiences.

Products and Services:

• Horizon Print Solutions offers a vast array of printing services, including specialized items like stickers for smoke detectors and branded goods like mugs with built-in speakers.
• The company focuses on helping clients effectively communicate their brand, particularly in trade show settings.

Community Involvement:

• Bill is deeply involved in youth charities and organizations, such as the Las Vegas Natural History Museum and St. Jude’s Ranch for Children.
• Horizon Print Solutions promotes volunteerism, offering PTO hours to employees who volunteer.

Las Vegas Evolution:

• Bill has witnessed significant growth and transformation in Las Vegas since moving there in 1987.
• He takes pride in the city’s development into a global hospitality, entertainment, and sports capital.

Favorite Spots and Meals:

• Bill enjoys viewing the city from the top of the Stratosphere and recommends the sirloin at The Bar as his favorite meal.

Quotes and Inspiration:

• Bill’s favorite quote is from Mahatma Gandhi: “Be the change you wish to see in the world.”
• He emphasizes the importance of continuous learning and personal development, recommending books like "Good to Great" by Jim Collins and "The Biography of Leonardo da Vinci" by Walter Isaacson.

Contact Information:
To learn more about Bill Houghton and Horizon Print Solutions, visit their website at printefficiency.com or email Bill at will@printefficiency.com.