Marketing Director Daily

The Backwards Approach to Marketing That Actually Gets Results

Wed, 01 Apr 2026 08:00:00 -0400

Solo marketing directors at smaller companies get cut first when marketing "isn't working." But what if the real problem isn't your marketing - it's that you're optimizing the wrong thing entirely?

This episode exposes the mistake almost every marketing director makes and gives you a repeatable process to find your biggest bottleneck, run a real experiment, and show measurable results your CEO can't ignore.

P.S. If you're looking, here are a few things to help you:

- Hang out with 20 marketing directors for 2 days in Orlando, FL at the Momentum conference. You'll walk away with a simple strategy that works, the skills, plan, and confidence to make it happen. Click here for details.

- Download the Marketing Director Roadmap to get the one-page blueprint to succeeding as a marketing director. Send us Fan Mail

How an Easter Egg hunt generated hundreds of leads…

And how you can do the same thing in any industry (even when it’s not easter).

This is the perfect example of what great marketing looks like.

There’s a lot to do every day as a marketing director.

But if you do just ONE thing every day…

Here’s the single most important thing you must do every day.

We want prospects to listen, pay attention, and take action.

But they don’t.

And the reason is because we’re confused about how to talk to them.

Here’s what prospects really want - and how to give it to them.

Marketing doesn’t have to be hard.

We’re always chasing new ideas, new tools, new tactics.

But what if marketing was easy?

This is the simple trick that 99% of marketers forget.

And it’s the secret to getting results without burning out.

I ask every marketing director one question.

None of them ever have a good answer.

Here’s the million dollar question that will help you succeed in marketing.

Need more leads but don’t have any budget?

Here are 14 ways to get leads for free.

They’re all easy to do and work really well.

After listening to this episode, you’ll have a ton of practical ways you can use to start getting leads every week.

Anna Taylor is a one-woman marketing team at Prialto — and she's thriving. Not because she found the perfect AI tool. Not because she's grinding until midnight. Because she found the one thing most solo marketers overlook: skilled human help that costs less than a full-time hire.

In this episode, Anna and I break down why every AI tool you add actually creates more admin work, the "daily review" habit that changed how I run my entire operation, the 3-column exercise that shows you exactly what to stop doing this week, and why burnout doesn't live in the big projects — it lives in the stack of little tasks that never goes away.

If you're overwhelmed, understaffed, and wondering why 12 AI subscriptions haven't fixed it — this one's for you.

Feeling overwhelmed, distracted, and not getting results? It’s probably because you aren’t following this simple 3 step process. Here’s the right way to do marketing.

After my second time visiting Ben & Jerry’s factory in Vermont, I’ve learned a few invaluable lessons about marketing. (And enjoyed some delicious ice cream in the process).

Ready to get the support you need, the pay you deserve, and finally have a seat at the leadership table? Here are the 5 steps to getting promoted as a Marketing Director.

Want to start the week with clarity and confidence and end with a completed list of top priorities? With the right process and a little discipline, it’s more possible than you might think.

90% of B2B marketers are trying to “book a demo”. But your prospects? They don’t want to talk to you. Here’s what to do instead that gets qualified leads eager and excited to talk to you.

Marketing campaigns take a ton of effort to think up, plan, organize, execute, measure, optimize, and report—and if you're not careful, you can spend all that time and effort and exhaust your budget with very little to show for it.

But once you understand the three stages of successful marketing campaigns, you can instantly and effortlessly get better results from yoru campaigns without the overwhelm.

How Systematic Is Your Marketing?

Mon, 11 Nov 2024 14:00:00 -0500

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Are you stuck on the results rollercoaster?

Let’s talk about building simple systems.

To make your marketing predictable and consistent.

It all starts with figuring out how systematic is your marketing right now.

There’s one question I ask every marketing director when they join the Advisory Board.

And it’s the most important question you need to think about - and answer.

In marketing, you can spend a lot of time doing activities. But what really matters are the outcomes. The question is…will doing the right activities lead to the desired outcomes? Let’s talk about it.

Every marketing director suffers from the broken fan problem.

I guarantee you're dealing with it right now.

Here's what it is and how to fix it.

There's one question that will determine your success and your future as a marketing director.

And most marketing directors don't even know about it.

Here's the question - and how to think about the answer.

So you can be successful in your role today and in the future.

Marketing is expected to deliver a positive RoI.

And that's difficult for a ton of different reasons.

But before worrying about RoI...

First you need to fix your RoE.

Here's why - and how.

Are you making progress every day?

Or are you stuck?

Here's how to get unstuck and make consistent progress easily...

Even if you feel overwhelmed and behind.

Every day as a marketing director can feel overwhelming, defeating, and like you're not making any progress.

That is...until you learn the 1% Solution.

Because it changes everything.

Want to know the easiest way to get lots of leads?

Here's the recipe for getting tons of leads fast without lots of effort and even if you have no budget or a tiny team.

Should you gate your content and assets?

Many marketers say that gating is bad.

Some marketers say that gating is good.

I've got a better answer that works like magic.

And I call it the "Invisible Gate".

Here's what buying the most advanced bird feeder on the market taught me about marketing.

There's an important term in marketing you need to know:

Brandwidth

Listen in to learn what it is and how to create it.

What a letter from the IRS can teach you about marketing.

Most of marketing is invisible to leadership.

Your job isn't just to do the marketing...

You need to make the invisible visible.

There's a popular saying in marketing that I guarantee you've heard before.

But I had completely misunderstood it until recently.

Here's what it really means.

The best marketers all have this one thing in common.

And here's how to make it your greatest asset.

Getting results in marketing is hard.

Evaluating success and failure is even harder.

The Min Max Rule is a useful way to think about how you manage expectations and evaluate progress.

The most successful marketing directors all do this ONE thing every day.

It's easy to do and will make managing the stress and chaos so much easier.

I'm excited to announce the Marketing Director Momentum 2024!

A 2-day conference exclusively for marketing directors in Orlando, Florida.

Join us for connection, confidence, and coaching to make next year the best one yet.

You need help from other people to do your marketing.

But often those people don't do what you want or need.

Here's the easy way to manage anyone (even Sales or the CEO) to get them to do what you want.

Creating a powerful message isn't about shouting the loudest.

It's about whispering the right words so your ideal clients want to listen.

Reporting the status with a bunch of metrics doesn't help anyone.

And it wastes a ton of your time.

Here's how to do reporting that's actually useful - and leads to better results.

You either need more volume or more conversions. Or maybe you need both.

Let's talk about which to focus on and how to get it.

Ever feel like you're playing tug of war with leadership about what marketing is and what you should do?

Here's the right way to think about it - and how you can win every time.

Ever feel like you're falling forward and can't catch yourself?

Here's why that happens and how to stop it.

The 2-minute Rule will make you instantly more productive.

Take a break from the overwhelm and listen in to learn what it is, why it's awesome, and how to do it right now.

Your marketing needs a check-up. And you should be giving it one regularly.

Here's the why and how of getting or doing an audit to cut the waste, get better results, and gain confidence in your marketing.

This one thing makes all of your marketing so much easier.

And yet, most marketing directors aren't doing it.

Let's fix that.

Every marketing director needs approvals. Or do they?

Here's how to speed up your approvals or skip them entirely.

Most marketing directors are people pleasers. And if you are, this episode will help you realize why that's a problem and what to do about it - so you can help yourself and still make everyone happy.

There's a magic formula in marketing. And it will help you find the biggest bottleneck and the biggest opportunity in your marketing.

Budget cuts. Reduction in force. Rising ad costs.

When marketing gets hard, here's the reminder you need to keep going.

After years of coaching marketing directors, here are the 3 things I've found that the most successful marketing directors do every day.

Most of your marketing efforts, time, and budget are wasted. Here's what to do about it.

SEO can be overwhelming and challenging to earn (and keep) your rankings.

But this little-known tactic makes earning top rankings super fast and easy.

When one quarter ends, another begins. And you're often left wondering - what did I really accomplish? And why didn't we do more?

Here's how to win the Quarter In Advance.

Marketing Directors must delegate work - but most don't know how to do it effectively. Here's the big idea you need to know and the process to make it happen.

There are 5 foundations that are KEY to success as a marketing director. Learn what they are and why they are so critical to your success.

Wed, 03 Jul 2024 22:00:00 -0400

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Want more budget? Here's the most important thing you need to know.

Marketing relies on content. Learn how to play Content Battleship to create powerful content easily.

Mon, 01 Jul 2024 00:00:00 -0400

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Your website has "thank you" pages. Here's how to make them do something useful.

I found something fascinating the last time I was in NYC. And I realized it's the key to attracting endless customers.

Sometimes it can feel like the work of a marketer never ends. Here's a different perspective.

They say you can have it Fast, Cheap, and Good - but you can only pick two. I disagree. Here's how to finish any marketing project faster, cheaper, and easier.

You're invited to the Marketing Leader Roundtable - and you don't want to miss it!

The DRY principle is one of the simplest and most powerful things I've ever learned. It's saved me tons of time and effort - and it will do the same for you.

Special episode! A conversation with Paul Minors, a productivity expert and Asana Solutions Expert on how marketing directors can be more effective and productive.

Check out Paul's website at www.minorco.com

Disney has a marketing secret - and it's absolutely genius. Here's what it is and how you can steal it.

Reporting is much simpler and more effective when you think about it this way.

Triggers are the most effective way to get your prospects to take action. Here's what they are and how to use them.

Every marketing director needs these 7 processes. Which one do you need to build?

Creating content is a lot easier and less stressful when you have an efficient pipeline. Here's how to build one.

If you want your marketing to be more consistent and systematic, these are 2 tools I highly recommend.

Let someone else do all the boring work so you can be strategic. It's key to getting everything done without burning out.

Most marketing directors struggle for the same reason. Here's why - and what to do about it.

What can you learn from your favorite brands? Here's what I've learned.

Which marketing channels are no longer working? Here's the real answer.

Here are 9 things that will absolutely destroy your marketing team.

Let's have an honest conversation about what it takes to find and choose the right agency for you.

What's the best project management tool for marketing? That's a trick question.

Here are a few of my favorite marketing tools. :)

The best marketers achieve wins and use them to their advantage. Here's how you can do the same.

Everyone wants to scale their marketing. Here are the 3 steps you must follow.

Tue, 21 May 2024 17:00:00 -0400

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Every marketing director needs to learn to say "NO" to more things. Here's how.

There's a ton of marketing books. These are the 6 every marketing director must read.

Every marketing director tells me they need this one thing.

Want to build a high-performance marketing team? Here's the formula.

Most of your traffic is mobile. This 1-minute test will help you make the most of it.

When marketing gets hard, this question always makes everything easier.

Most marketing directors are overwhelmed and constantly behind on work. Let's fix that.

Your conversion rate determines your success. Here's a simple trick to boost conversions immediately.

Burnout is one of the biggest challenges marketing directors face. Here's how to get everything done without burning out.

Here's how I would build the perfect marketing plan.

Here are 9 things you must do to make yourself an irreplaceable marketing leader.

There's a better way to approach marketing that's easier, faster, and more effective.

Marketers love to talk about telling stories. They're wrong. Do this instead.

Meetings suck. Here are 4 ways to get rid of them and save hours every week.

You need to be strategic. But do you have the time? Here's how to get it.

Here are the 4 pillars of being a successful marketing director - and how to find out which one to focus on.