Two Sales Gurus, Growth starts with a conversation! Sun, 05 Apr 2026 13:14:44 -0400 https://www.buzzsprout.com/2358494 en-gb © 2026 Two Sales Gurus, Growth starts with a conversation! yes 002e522b-f9d4-5fc9-968a-7cc3fe51d5a5 chris@ciyga.com Chris Singleton and Anthony Singleton episodic false The business growth podcast hosted by Two sales gurus, Chris and Anthony Singleton.

Two sales gurus will be asking the tough questions to help senior executives, entrepreneurs, business owners, growth leaders and practitioners, to navigate the world of growth and sales within the technology and services sectors.

 

Honest, open and topical debate is the order of the day, with meaningful insight and regular guest opinion if you’re in the world of technology and services and your keen to grow, this should  be a listen for you.


Two sales gurus have between them decades of growth experience in the technology and services sector’s, having started their careers like many, from the bottom of the rung it’s fair to say they have learnt the hard way. 

Chris and Anthony have strong track records of success from delivering big ticket deals through to sales leadership and strategy. Anthony having spent the last decade or more in C-level executive and non-executive roles with a number PLC organisations.

Over the years they have worked together competed against each other in competitor organisations, mentored each other at different points in their careers, engaged in sibling rivalries, but overall are like minded with complimentary skill sets, and a no nonsense, honest approach.

 

Today they are still the driven and passionate individuals they’ve always been, back on the same team having founded Ciyga a growth enablement management consultancy working with technology and services  organisations of all sizes from start-ups to PLC's, assisting and supporting them on the growth journey.

 

 

]]> Buzzsprout (https://www.buzzsprout.com) Chris Singleton and Anthony Singleton chris@ciyga.com https://storage.buzzsprout.com/b23pty6iwsmy88nps1f82wycobbb?.jpg Two Sales Gurus, Growth starts with a conversation! Episode 9 - Coaching High Performance with Rob Morgan ATP coach, co-founder of M2 Academy Episode 9 - Coaching High Performance with Rob Morgan ATP coach, co-founder of M2 Academy In this episode of the Two Sales Gurus podcast, Chris welcomes Rob Morgan, director of M2 Performance Academy and an ATP tennis coach. Rob shares his extensive journey in tennis, starting from a young age to becoming a professional coach. 

The conversation delves into the importance of people, processes, and technology in business development, drawing parallels between sports coaching and business leadership. Rob reflects on the life-changing decisions he made, his coaching philosophy, and the valuable lessons learned from both successes and challenges. 

They also discuss the sustainable growth of M2 Performance Academy and the critical role of attitude in achieving long-term goals. Rob's inspiring journey and practical insights offer valuable advice for aspiring entrepreneurs and business professionals.


 *Subscribe to *Two Sales Gurus* for more insights on enhancing your sales strategy!*

]]> In this episode of the Two Sales Gurus podcast, Chris welcomes Rob Morgan, director of M2 Performance Academy and an ATP tennis coach. Rob shares his extensive journey in tennis, starting from a young age to becoming a professional coach. 

The conversation delves into the importance of people, processes, and technology in business development, drawing parallels between sports coaching and business leadership. Rob reflects on the life-changing decisions he made, his coaching philosophy, and the valuable lessons learned from both successes and challenges. 

They also discuss the sustainable growth of M2 Performance Academy and the critical role of attitude in achieving long-term goals. Rob's inspiring journey and practical insights offer valuable advice for aspiring entrepreneurs and business professionals.


 *Subscribe to *Two Sales Gurus* for more insights on enhancing your sales strategy!*

]]> Chris Singleton and Anthony Singleton Buzzsprout-17601302 Wed, 06 Aug 2025 06:00:00 +0100 3016 1 9 full false Episode 8 - The Power of Networking with guest Chris Marsh, Associate Partner at Ciyga Growth Partners Episode 8 - The Power of Networking with guest Chris Marsh, Associate Partner at Ciyga Growth Partners In this episode of the Two Sales Gurus podcast, the host welcomes guest Chris Marsh, a seasoned sales professional and networking expert. 


Chris discusses his 25-year-long career in sales, his transition to starting his own business in 2017, and the importance of happiness and work-life balance in his professional journey. 


The conversation delves into the crucial role of networking for small and medium enterprises (SMEs) and how it aids business growth by establishing valuable human connections. 


They also touch on effective networking strategies, the evolution of LinkedIn, and the common challenges SMEs face in generating leads.


Chris shares his experiences and tips on building strong business relationships and emphasizes the significance of consistent engagement and being authentic in networking. 


The episode concludes with recommendations for SME owners to make networking a priority for long-term business success.

 *Subscribe to *Two Sales Gurus* for more insights on enhancing your sales strategy!*

]]> In this episode of the Two Sales Gurus podcast, the host welcomes guest Chris Marsh, a seasoned sales professional and networking expert. 


Chris discusses his 25-year-long career in sales, his transition to starting his own business in 2017, and the importance of happiness and work-life balance in his professional journey. 


The conversation delves into the crucial role of networking for small and medium enterprises (SMEs) and how it aids business growth by establishing valuable human connections. 


They also touch on effective networking strategies, the evolution of LinkedIn, and the common challenges SMEs face in generating leads.


Chris shares his experiences and tips on building strong business relationships and emphasizes the significance of consistent engagement and being authentic in networking. 


The episode concludes with recommendations for SME owners to make networking a priority for long-term business success.

 *Subscribe to *Two Sales Gurus* for more insights on enhancing your sales strategy!*

]]> Chris Singleton and Anthony Singleton Buzzsprout-17003093 Wed, 23 Apr 2025 06:00:00 +0100 2411 1 8 full false Episode 7 - The Importance of Leadership in delivering Business Growth Episode 7 - The Importance of Leadership in delivering Business Growth In episode seven of the Two Sales Gurus Podcast, Chris welcomes Chris Berry from The Networking People (TNP) to discuss the role of leadership in business growth. 

Chris Berry shares his professional journey, starting in local government and transitioning to the private sector in consultancy and sales. They discuss his focus on leadership, the challenges of managing people, and the importance of seeking mentorship and continuous learning. 

The conversation also covers TNP's approach to managed growth, the implementation of new sales processes, and Berry's ongoing development through academic courses. 

They conclude by emphasizing the importance of strong leadership for business growth and the benefits of diverse thought and mentorship.


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 *Subscribe to *Two Sales Gurus* for more insights on enhancing your sales strategy!*

]]> In episode seven of the Two Sales Gurus Podcast, Chris welcomes Chris Berry from The Networking People (TNP) to discuss the role of leadership in business growth. 

Chris Berry shares his professional journey, starting in local government and transitioning to the private sector in consultancy and sales. They discuss his focus on leadership, the challenges of managing people, and the importance of seeking mentorship and continuous learning. 

The conversation also covers TNP's approach to managed growth, the implementation of new sales processes, and Berry's ongoing development through academic courses. 

They conclude by emphasizing the importance of strong leadership for business growth and the benefits of diverse thought and mentorship.


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 *Subscribe to *Two Sales Gurus* for more insights on enhancing your sales strategy!*

]]> Chris Singleton and Anthony Singleton Buzzsprout-16677820 Wed, 26 Feb 2025 18:00:00 +0000 3514 1 7 full true Episode 6 - Overcoming the challenges of growth with guest James Dalziel CEO and founder of Platinum Food Partners Episode 6 - Overcoming the challenges of growth with guest James Dalziel CEO and founder of Platinum Food Partners In episode six of the Two Sales Gurus Podcast, Chris welcomes James Daziel, the founder and CEO of Platinum Food Partners. They discuss the journey of starting and growing Platinum Food Partners, including the challenges faced, especially during the initial years and the COVID-19 pandemic. 

James shares his strategy for managing cash flow, hiring the right people, and investing in technology for business automation. He emphasizes the importance of finding a mentor with real experience and maintaining a positive mindset. 

The conversation also covers James' use of Monday CRM to streamline operations and the potential future trends in the meat industry. The episode concludes with advice for other business owners on growth and resilience.

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 *Subscribe to *Two Sales Gurus* for more insights on enhancing your sales strategy!*

]]> In episode six of the Two Sales Gurus Podcast, Chris welcomes James Daziel, the founder and CEO of Platinum Food Partners. They discuss the journey of starting and growing Platinum Food Partners, including the challenges faced, especially during the initial years and the COVID-19 pandemic. 

James shares his strategy for managing cash flow, hiring the right people, and investing in technology for business automation. He emphasizes the importance of finding a mentor with real experience and maintaining a positive mindset. 

The conversation also covers James' use of Monday CRM to streamline operations and the potential future trends in the meat industry. The episode concludes with advice for other business owners on growth and resilience.

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 *Subscribe to *Two Sales Gurus* for more insights on enhancing your sales strategy!*

]]> Chris Singleton and Anthony Singleton Buzzsprout-16544525 Mon, 03 Feb 2025 06:00:00 +0000 2822 1 6 full true Episode 5 - Developing sales talent is crucial for SME businesses, Why is it not happening? Episode 5 - Developing sales talent is crucial for SME businesses, Why is it not happening? In this episode of *Two Sales Gurus*, Chris and Anthony tackle why developing sales talent is crucial for SMEs—and why it's often overlooked. They discuss the systemic undervaluing of sales roles over the past two decades and its impact on talent quality.

Chris argues that this issue starts at the top, with a lack of understanding and investment in sales across organizations. Anthony adds insights on the difficulties SMEs face with sales predictability and lead generation.

The hosts offer actionable advice for SMEs, including leveraging agility, setting clear hiring criteria, and investing in affordable training. They also suggest nurturing existing talent within the organization.

For further reading, Chris recommends *The Five Dysfunctions of a Team* by Patrick Lencioni, and Anthony suggests Dale Carnegie’s *How to Win Friends and Influence People* for timeless sales and relationship-building tips.

Tune in to learn how SMEs can overcome sales development challenges and build effective sales teams. 

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*Subscribe to *Two Sales Gurus* for more insights on enhancing your sales strategy!*

]]> In this episode of *Two Sales Gurus*, Chris and Anthony tackle why developing sales talent is crucial for SMEs—and why it's often overlooked. They discuss the systemic undervaluing of sales roles over the past two decades and its impact on talent quality.

Chris argues that this issue starts at the top, with a lack of understanding and investment in sales across organizations. Anthony adds insights on the difficulties SMEs face with sales predictability and lead generation.

The hosts offer actionable advice for SMEs, including leveraging agility, setting clear hiring criteria, and investing in affordable training. They also suggest nurturing existing talent within the organization.

For further reading, Chris recommends *The Five Dysfunctions of a Team* by Patrick Lencioni, and Anthony suggests Dale Carnegie’s *How to Win Friends and Influence People* for timeless sales and relationship-building tips.

Tune in to learn how SMEs can overcome sales development challenges and build effective sales teams. 

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*Subscribe to *Two Sales Gurus* for more insights on enhancing your sales strategy!*

]]> Chris Singleton and Anthony Singleton Buzzsprout-15487635 Wed, 31 Jul 2024 06:00:00 +0100 1484 1 5 full false Episode 4 - Is your business running you? Why do so many SME businesses hit the growth brick wall? Episode 4 - Is your business running you? Why do so many SME businesses hit the growth brick wall? In episode four Chris and Anthony discuss the common issue of SMEs being overwhelmed by their own operations. They examine how businesses often fail to scale effectively due to inadequate systems, lack of clear vision, and excessive focus on day-to-day tasks. 

The hosts emphasize the necessity for SMEs to reassess their strategic direction, implement robust processes, and seek practical advice to achieve sustainable growth. They draw on their own experiences to advocate for proactive management and deliberate decision-making, encouraging businesses to prioritize execution over mere planning.

]]> In episode four Chris and Anthony discuss the common issue of SMEs being overwhelmed by their own operations. They examine how businesses often fail to scale effectively due to inadequate systems, lack of clear vision, and excessive focus on day-to-day tasks. 

The hosts emphasize the necessity for SMEs to reassess their strategic direction, implement robust processes, and seek practical advice to achieve sustainable growth. They draw on their own experiences to advocate for proactive management and deliberate decision-making, encouraging businesses to prioritize execution over mere planning.

]]> Chris Singleton and Anthony Singleton Buzzsprout-15431890 Wed, 17 Jul 2024 22:00:00 +0100 1563 1 4 full false Episode 3 - Is technology stifling your growth team? Episode 3 - Is technology stifling your growth team? Anthony and Chris explore whether technology is hindering or enhancing growth teams within organizations. They dive into the idea that while technology can be beneficial, it's often implemented without considering its impact on the sales process and the salesperson's workload.

The discussion highlights how some organizations throw technology at sales and growth teams without fully understanding its purpose or ensuring alignment with the sales process. This can lead to increased administrative burdens on salespeople, reducing their time for actual selling activities.

Reflecting on their experiences with technology implementations, the hosts emphasize the importance of focusing on the sales process first before integrating technology. They stress the need for clear goals, disciplined sales approaches, and effective sales leadership to ensure that technology complements and enhances existing processes rather than replacing them.

Anthony and Chris underscore the significance of evaluating technology based on its ability to streamline processes and support growth objectives. They caution against adopting technology as a solution without a thorough understanding of its impact on the overall sales strategy.

]]> Anthony and Chris explore whether technology is hindering or enhancing growth teams within organizations. They dive into the idea that while technology can be beneficial, it's often implemented without considering its impact on the sales process and the salesperson's workload.

The discussion highlights how some organizations throw technology at sales and growth teams without fully understanding its purpose or ensuring alignment with the sales process. This can lead to increased administrative burdens on salespeople, reducing their time for actual selling activities.

Reflecting on their experiences with technology implementations, the hosts emphasize the importance of focusing on the sales process first before integrating technology. They stress the need for clear goals, disciplined sales approaches, and effective sales leadership to ensure that technology complements and enhances existing processes rather than replacing them.

Anthony and Chris underscore the significance of evaluating technology based on its ability to streamline processes and support growth objectives. They caution against adopting technology as a solution without a thorough understanding of its impact on the overall sales strategy.

]]> Chris Singleton and Anthony Singleton Buzzsprout-15255264 Wed, 19 Jun 2024 16:00:00 +0100 1428 1 3 full false Episode 2 - Is your business ready for growth Episode 2 - Is your business ready for growth In this episode, Anthony and Chris delve into the crucial question: Is your business truly ready for growth? 

The hosts highlight the common misconception that growth simply entails hiring more salespeople, emphasizing the need for a conducive environment supported by robust processes and technologies. They explore the reluctance of organizations to analyze losses and learn from them, stressing the importance of both celebrating successes and dissecting failures.

Anthony and Chris tackle the mindset required for growth, emphasizing the significance of a leadership team's willingness to embrace change and seek support when necessary. They underscore the need for clarity in mission and vision, urging businesses to articulate what they want to be renowned for and how they plan to achieve it.

The episode concludes with a call to action for entrepreneurs and business owners to take the brave step towards growth, whether through seeking external support or reevaluating internal processes. With practical experience and a passion for helping others succeed, Anthony and Chris promise valuable insights for businesses aiming to thrive in a competitive landscape.

Join them in episode three as they explore the potential of technology in either fostering or hindering growth initiatives.

]]> In this episode, Anthony and Chris delve into the crucial question: Is your business truly ready for growth? 

The hosts highlight the common misconception that growth simply entails hiring more salespeople, emphasizing the need for a conducive environment supported by robust processes and technologies. They explore the reluctance of organizations to analyze losses and learn from them, stressing the importance of both celebrating successes and dissecting failures.

Anthony and Chris tackle the mindset required for growth, emphasizing the significance of a leadership team's willingness to embrace change and seek support when necessary. They underscore the need for clarity in mission and vision, urging businesses to articulate what they want to be renowned for and how they plan to achieve it.

The episode concludes with a call to action for entrepreneurs and business owners to take the brave step towards growth, whether through seeking external support or reevaluating internal processes. With practical experience and a passion for helping others succeed, Anthony and Chris promise valuable insights for businesses aiming to thrive in a competitive landscape.

Join them in episode three as they explore the potential of technology in either fostering or hindering growth initiatives.

]]> Chris Singleton and Anthony Singleton Buzzsprout-15200793 Thu, 06 Jun 2024 19:00:00 +0100 1409 1 2 full false Episode 1 - The sales/growth challenge for the CEO Episode 1 - The sales/growth challenge for the CEO Two sales gurus Chris and Anthony Singleton discuss the challenges faced by the CEO in delivering business growth, diving into the key areas of focus that are the building blocks for CEO's to deliver sustainable growth!

]]> Two sales gurus Chris and Anthony Singleton discuss the challenges faced by the CEO in delivering business growth, diving into the key areas of focus that are the building blocks for CEO's to deliver sustainable growth!

]]> Chris Singleton and Anthony Singleton Buzzsprout-15096707 Mon, 20 May 2024 11:00:00 +0100 2447 1 1 full false