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  <title>Built By Me Podcast</title>

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  <itunes:author>Taina and Mo</itunes:author>
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  <description><![CDATA[<p>Welcome to the Built By Me Podcast! Get ready for a journey into the heart of entrepreneurship as we explore the stories behind successful businesses. Join us every other week as we delve into personal journeys, share tangible tips, and uncover the secrets to success.<br><br>Our goal? To leave you feeling inspired and connected, as if you've known our guests and their businesses for years. Get ready for real talk, real stories, and real growth as we bring you closer to the world of entrepreneurship.</p>]]></description>
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    <itunes:email>marketing@paystone.com</itunes:email>
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    <itunes:title>Showing Up in AI: Why Google Isn’t Enough Anymore</itunes:title>
    <title>Showing Up in AI: Why Google Isn’t Enough Anymore</title>
    <itunes:summary><![CDATA[Google searches are declining, and AI tools like ChatGPT are becoming the go-to source for answers. In this Built By Me Short, Taina and Mo dive into the future of search, how AI is changing the way people find businesses, and why optimizing for AI is no longer optional. We break down: Why Google traffic is dropping 📉How AI tools pull business data 📊What business owners must do to stay visible 👀The importance of reviews, content, and accurate online info ⭐If you run a business, this is a wake...]]></itunes:summary>
    <description><![CDATA[<p>Google searches are declining, and AI tools like ChatGPT are becoming the go-to source for answers. In this Built By Me Short, Taina and Mo dive into the future of search, how AI is changing the way people find businesses, and why optimizing for AI is no longer optional.</p><p>We break down:</p><ul><li>Why Google traffic is dropping 📉</li><li>How AI tools pull business data 📊</li><li>What business owners must do to stay visible 👀</li><li>The importance of reviews, content, and accurate online info ⭐</li></ul><p>If you run a business, this is a wake-up call: the way customers find you is changing. Are you ready?</p><p>👉 Subscribe for more episodes<br/> 👉 Listen on Spotify &amp; Apple Podcasts</p>]]></description>
    <content:encoded><![CDATA[<p>Google searches are declining, and AI tools like ChatGPT are becoming the go-to source for answers. In this Built By Me Short, Taina and Mo dive into the future of search, how AI is changing the way people find businesses, and why optimizing for AI is no longer optional.</p><p>We break down:</p><ul><li>Why Google traffic is dropping 📉</li><li>How AI tools pull business data 📊</li><li>What business owners must do to stay visible 👀</li><li>The importance of reviews, content, and accurate online info ⭐</li></ul><p>If you run a business, this is a wake-up call: the way customers find you is changing. Are you ready?</p><p>👉 Subscribe for more episodes<br/> 👉 Listen on Spotify &amp; Apple Podcasts</p>]]></content:encoded>
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    <itunes:author>Taina and Mo</itunes:author>
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    <pubDate>Tue, 19 Aug 2025 11:00:00 -0400</pubDate>
    <itunes:duration>707</itunes:duration>
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    <itunes:season>2</itunes:season>
    <itunes:episode>12</itunes:episode>
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    <itunes:title>Danny Kerr from Breakthrough Academy: The #1 Hiring Mistake Contractors Make (and How to Fix It) | Built By Me Podcast </itunes:title>
    <title>Danny Kerr from Breakthrough Academy: The #1 Hiring Mistake Contractors Make (and How to Fix It) | Built By Me Podcast </title>
    <itunes:summary><![CDATA[In this episode of the Built By Me Podcast, Taina sits down with Danny Kerr, co-founder of Breakthrough Academy and host of Contractor Evolution. With over a decade of experience helping hundreds of trades businesses scale, Danny shares why most contractors fail at hiring, how to attract and keep A-players in a competitive market, and why your online reputation matters just as much for employees as it does for customers. Whether you’re building your first team or looking to level up your lead...]]></itunes:summary>
    <description><![CDATA[<p>In this episode of the <em>Built By Me Podcast</em>, Taina sits down with Danny Kerr, co-founder of Breakthrough Academy and host of <em>Contractor Evolution</em>. With over a decade of experience helping hundreds of trades businesses scale, Danny shares why most contractors fail at hiring, how to attract and keep A-players in a competitive market, and why your online reputation matters just as much for employees as it does for customers.</p><p>Whether you’re building your first team or looking to level up your leadership, this conversation is full of practical hiring strategies, branding tips, and active recruiting tactics you can start using today.</p><p><b>What You’ll Learn in This Episode:</b></p><ul><li>Why recruitment deserves as much investment as sales and marketing</li><li>How to build a brand that attracts top talent</li><li>The power of your team’s network in finding great hires</li><li>Why Glassdoor reviews are the new customer reviews</li><li>How to balance character vs. skill when hiring</li></ul><p><b>About Our Guest:</b><br/> Danny Kerr is the co-founder of Breakthrough Academy (BTA) and host of <em>Contractor Evolution</em>. For the past 10 years, BTA has helped contractors build systems, teams, and strategies to scale their businesses sustainably.</p><p><b>Sponsor:</b><br/> This episode is brought to you by <b>NiceJob</b>, the reputation marketing platform that helps you get more reviews, referrals, and sales.</p><p><b>Links &amp; Resources:</b></p><ul><li>Breakthrough Academy: btacademy.com</li><li>Contractor Evolution Podcast: Listen here</li><li>Sponsor: <a href='https://get.nicejob.com'>NiceJob</a></li></ul>]]></description>
    <content:encoded><![CDATA[<p>In this episode of the <em>Built By Me Podcast</em>, Taina sits down with Danny Kerr, co-founder of Breakthrough Academy and host of <em>Contractor Evolution</em>. With over a decade of experience helping hundreds of trades businesses scale, Danny shares why most contractors fail at hiring, how to attract and keep A-players in a competitive market, and why your online reputation matters just as much for employees as it does for customers.</p><p>Whether you’re building your first team or looking to level up your leadership, this conversation is full of practical hiring strategies, branding tips, and active recruiting tactics you can start using today.</p><p><b>What You’ll Learn in This Episode:</b></p><ul><li>Why recruitment deserves as much investment as sales and marketing</li><li>How to build a brand that attracts top talent</li><li>The power of your team’s network in finding great hires</li><li>Why Glassdoor reviews are the new customer reviews</li><li>How to balance character vs. skill when hiring</li></ul><p><b>About Our Guest:</b><br/> Danny Kerr is the co-founder of Breakthrough Academy (BTA) and host of <em>Contractor Evolution</em>. For the past 10 years, BTA has helped contractors build systems, teams, and strategies to scale their businesses sustainably.</p><p><b>Sponsor:</b><br/> This episode is brought to you by <b>NiceJob</b>, the reputation marketing platform that helps you get more reviews, referrals, and sales.</p><p><b>Links &amp; Resources:</b></p><ul><li>Breakthrough Academy: btacademy.com</li><li>Contractor Evolution Podcast: Listen here</li><li>Sponsor: <a href='https://get.nicejob.com'>NiceJob</a></li></ul>]]></content:encoded>
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    <itunes:author>Taina and Mo</itunes:author>
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    <pubDate>Tue, 12 Aug 2025 08:00:00 -0400</pubDate>
    <itunes:duration>2831</itunes:duration>
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    <itunes:title>Why Founders Must Show Up Online: Authenticity &gt; Ads | Built By Me Shorts</itunes:title>
    <title>Why Founders Must Show Up Online: Authenticity &gt; Ads | Built By Me Shorts</title>
    <itunes:summary><![CDATA[In this short yet packed episode of Built By Me, Taina and Mo sit down, just the two of them, to discuss something every modern entrepreneur needs to hear: why founders need to show up for their team and on social media. Gone are the days where your intern handles all the social content while leadership hides behind the scenes. Your audience wants to know who's behind the brand — not just what you’re selling, but why you started and what you’re building. Taina and Mo break down: Why authentic...]]></itunes:summary>
    <description><![CDATA[<p>In this short yet packed episode of Built By Me, Taina and Mo sit down, just the two of them, to discuss something every modern entrepreneur needs to hear: why founders need to show up for their team and on social media.</p><p>Gone are the days where your intern handles all the social content while leadership hides behind the scenes. Your audience wants to know who&apos;s behind the brand — not just what you’re selling, but why you started and what you’re building.</p><p>Taina and Mo break down:</p><ul><li>Why authenticity matters more than ever in the age of AI</li><li>The power of showing the human side of your business</li><li>How even small business owners can start simple</li><li>Examples from big brands like Gymshark and Red Lobster doing it right</li></ul><p>Whether you’re a roofer, restaurateur, or retail owner, your audience wants <em>you</em>. Not polished ads. Not stock photos. Just you, being real.</p><p>🎧 Listen in and get inspired to hit record.</p>]]></description>
    <content:encoded><![CDATA[<p>In this short yet packed episode of Built By Me, Taina and Mo sit down, just the two of them, to discuss something every modern entrepreneur needs to hear: why founders need to show up for their team and on social media.</p><p>Gone are the days where your intern handles all the social content while leadership hides behind the scenes. Your audience wants to know who&apos;s behind the brand — not just what you’re selling, but why you started and what you’re building.</p><p>Taina and Mo break down:</p><ul><li>Why authenticity matters more than ever in the age of AI</li><li>The power of showing the human side of your business</li><li>How even small business owners can start simple</li><li>Examples from big brands like Gymshark and Red Lobster doing it right</li></ul><p>Whether you’re a roofer, restaurateur, or retail owner, your audience wants <em>you</em>. Not polished ads. Not stock photos. Just you, being real.</p><p>🎧 Listen in and get inspired to hit record.</p>]]></content:encoded>
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    <itunes:author>Taina and Mo</itunes:author>
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    <pubDate>Tue, 29 Jul 2025 14:00:00 -0400</pubDate>
    <itunes:duration>743</itunes:duration>
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    <itunes:season>2</itunes:season>
    <itunes:episode>10</itunes:episode>
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    <itunes:title>The Future of Restaurant Tech: AI, POS &amp; Profitability Tips from a 20-Year Expert</itunes:title>
    <title>The Future of Restaurant Tech: AI, POS &amp; Profitability Tips from a 20-Year Expert</title>
    <itunes:summary><![CDATA[In this episode of the Built By Me Podcast, Taina and Mo sit down with David Lafleur, SVP at Cluster POS and a true veteran in the restaurant POS space with over two decades of experience. David shares insights from his journey from building and exiting his first POS business, Volos, to joining Cluster POS and how he's solving real-world restaurant problems with modern, customizable technology.  David discusses the significant evolution in restaurant technology over the past 20 years, highlig...]]></itunes:summary>
    <description><![CDATA[<p>In this episode of the Built By Me Podcast, Taina and Mo sit down with David Lafleur, SVP at Cluster POS and a true veteran in the restaurant POS space with over two decades of experience. David shares insights from his journey from building and exiting his first POS business, Volos, to joining Cluster POS and how he&apos;s solving real-world restaurant problems with modern, customizable technology.<br/><br/>David discusses the significant evolution in restaurant technology over the past 20 years, highlighting how the newer generation of restaurant owners approach technology differently – they&apos;re more tech-savvy, research-oriented, and have higher expectations for their POS systems. He emphasizes the importance of focusing on ROI rather than just monthly costs when investing in restaurant technology, noting that many restaurant owners overlook the potential savings and efficiency gains.<br/><br/>The conversation explores how restaurant technology needs differ between fine dining and fast-casual establishments, with David explaining the challenges of implementing new systems in traditional restaurant environments versus more adaptable quick-service operations. He shares insights on the restaurant industry&apos;s remarkable resilience through COVID and economic challenges, noting how restaurants continually adapt and find new solutions.<br/><br/>Looking to the future, David provides fascinating perspectives on how AI is transforming restaurant technology – from predictive sales and inventory management to customer service and staff training. While enthusiastic about AI&apos;s potential, he emphasizes that it will enhance rather than replace human elements in the restaurant experience.<br/><br/>Whether you&apos;re a restaurant owner looking to optimize operations, a tech enthusiast interested in industry innovations, or an entrepreneur seeking insights on business resilience, this episode offers valuable perspectives on the evolving relationship between restaurants and technology.<br/><br/>Key Topics Discussed:<br/>David&apos;s journey from building and exiting Volos POS to joining Cluster POS (00:01:30)<br/>How restaurant tech needs differ between fine dining and fast casual (00:03:30)<br/>The evolution of restaurant owner technology expectations (00:06:00)<br/>Why restaurants should focus on ROI rather than just monthly costs (00:08:30)<br/>The restaurant industry&apos;s remarkable resilience through COVID and beyond (00:14:00)<br/>How AI is transforming restaurant operations and POS systems (00:19:30)<br/>The integration vs. building debate in restaurant technology (00:24:00)<br/>David&apos;s rapid-fire takes on restaurant tech trends (00:29:00)<br/><br/>Guest Information:<br/>David Lafleur, SVP at Cluster POS<br/>Over 20 years of experience in restaurant POS systems<br/>Previously founded and exited Volos POS in 2020<br/><br/>Connect With Us:<br/>Follow the Built By Me Podcast on social media @BuiltByMePodcast<br/>Don&apos;t forget to like, comment, and subscribe to our channel<br/>Share your thoughts in the comments below<br/><br/>Until next time, keep building!</p>]]></description>
    <content:encoded><![CDATA[<p>In this episode of the Built By Me Podcast, Taina and Mo sit down with David Lafleur, SVP at Cluster POS and a true veteran in the restaurant POS space with over two decades of experience. David shares insights from his journey from building and exiting his first POS business, Volos, to joining Cluster POS and how he&apos;s solving real-world restaurant problems with modern, customizable technology.<br/><br/>David discusses the significant evolution in restaurant technology over the past 20 years, highlighting how the newer generation of restaurant owners approach technology differently – they&apos;re more tech-savvy, research-oriented, and have higher expectations for their POS systems. He emphasizes the importance of focusing on ROI rather than just monthly costs when investing in restaurant technology, noting that many restaurant owners overlook the potential savings and efficiency gains.<br/><br/>The conversation explores how restaurant technology needs differ between fine dining and fast-casual establishments, with David explaining the challenges of implementing new systems in traditional restaurant environments versus more adaptable quick-service operations. He shares insights on the restaurant industry&apos;s remarkable resilience through COVID and economic challenges, noting how restaurants continually adapt and find new solutions.<br/><br/>Looking to the future, David provides fascinating perspectives on how AI is transforming restaurant technology – from predictive sales and inventory management to customer service and staff training. While enthusiastic about AI&apos;s potential, he emphasizes that it will enhance rather than replace human elements in the restaurant experience.<br/><br/>Whether you&apos;re a restaurant owner looking to optimize operations, a tech enthusiast interested in industry innovations, or an entrepreneur seeking insights on business resilience, this episode offers valuable perspectives on the evolving relationship between restaurants and technology.<br/><br/>Key Topics Discussed:<br/>David&apos;s journey from building and exiting Volos POS to joining Cluster POS (00:01:30)<br/>How restaurant tech needs differ between fine dining and fast casual (00:03:30)<br/>The evolution of restaurant owner technology expectations (00:06:00)<br/>Why restaurants should focus on ROI rather than just monthly costs (00:08:30)<br/>The restaurant industry&apos;s remarkable resilience through COVID and beyond (00:14:00)<br/>How AI is transforming restaurant operations and POS systems (00:19:30)<br/>The integration vs. building debate in restaurant technology (00:24:00)<br/>David&apos;s rapid-fire takes on restaurant tech trends (00:29:00)<br/><br/>Guest Information:<br/>David Lafleur, SVP at Cluster POS<br/>Over 20 years of experience in restaurant POS systems<br/>Previously founded and exited Volos POS in 2020<br/><br/>Connect With Us:<br/>Follow the Built By Me Podcast on social media @BuiltByMePodcast<br/>Don&apos;t forget to like, comment, and subscribe to our channel<br/>Share your thoughts in the comments below<br/><br/>Until next time, keep building!</p>]]></content:encoded>
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    <itunes:author>Taina and Mo</itunes:author>
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    <pubDate>Tue, 24 Jun 2025 09:00:00 -0400</pubDate>
    <itunes:duration>1863</itunes:duration>
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    <itunes:season>2</itunes:season>
    <itunes:episode>9</itunes:episode>
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    <itunes:title>How Loyalty Programs Really Drive Business Growth | The Truth Behind Points &amp; Rewards</itunes:title>
    <title>How Loyalty Programs Really Drive Business Growth | The Truth Behind Points &amp; Rewards</title>
    <itunes:summary><![CDATA[In this episode of the Built By Me Podcast, Taina and Mo sit down with Andreanne Rondeau, founder of StratLX and a leading expert in loyalty marketing with over 20 years of experience designing and launching successful loyalty programs across retail, hospitality, telecom, and more. Andreanne shares her insights on the significant shifts in loyalty marketing over the past two decades, from technological advancements making loyalty programs more accessible to smaller brands, to the elevation of...]]></itunes:summary>
    <description><![CDATA[<p>In this episode of the Built By Me Podcast, Taina and Mo sit down with Andreanne Rondeau, founder of StratLX and a leading expert in loyalty marketing with over 20 years of experience designing and launching successful loyalty programs across retail, hospitality, telecom, and more.</p><p>Andreanne shares her insights on the significant shifts in loyalty marketing over the past two decades, from technological advancements making loyalty programs more accessible to smaller brands, to the elevation of loyalty from a marketing initiative to a business strategy discussed at the C-suite level.</p><p>The conversation explores how AI is transforming loyalty programs, with surprising research showing that over 30% of consumers (and 55% of younger generations) are more likely to join a loyalty program if it uses AI to help them maximize their benefits. Andreanne emphasizes the importance of transparency in how brands use AI and customer data.</p><p>A significant portion of the discussion focuses on the challenges of omnichannel integration and personalization. Andreanne explains that true personalization can&apos;t exist without seamless integration across all customer touchpoints, highlighting the frustration customers feel when recognized in one channel but treated as a stranger in another.</p><p>The episode also covers subscription-based loyalty models, with Andreanne providing insights on when they make sense and how to ensure the value provided exceeds the subscription cost. She shares Nike as an example of a brand excelling at loyalty through community building and providing tools that support customers in their product usage, rather than just focusing on transactions.</p><p>Whether you&apos;re a business owner looking to improve customer retention or a marketer interested in the latest loyalty trends, this episode offers valuable insights into creating meaningful, lasting customer relationships in today&apos;s digital landscape.</p><p><b>Key Topics Discussed:</b></p><p>The evolution of loyalty from marketing initiative to business strategy (00:04:00)</p><p>How AI is transforming loyalty programs and consumer perceptions (00:07:00)</p><p>The challenges of omnichannel integration for personalization (00:11:00)</p><p>The data trade-off: customer expectations when sharing information (00:13:00)</p><p>Subscription-based loyalty models: when they make sense (00:16:00)</p><p>Nike&apos;s approach to loyalty through community and tools (00:20:00)</p><p>The importance of transparency and trust in loyalty programs (00:25:00)</p><p>The future of loyalty as an enterprise-wide strategy (00:35:00)</p><p><b>Guest Information:</b></p><p>Andreanne Rondeau, Founder of StratLX</p><p>Website: <a href='https://stratlx.com'>StratLX.com</a></p><p>Connect with Andreanne on LinkedIn</p><p><b>Connect With Us:</b></p><p>Follow the Built By Me Podcast on social media @BuiltByMePodcast</p><p>Don&apos;t forget to like, comment, and subscribe to our channel</p><p>Share your thoughts in the comments below</p><p>Until next time, keep building!</p>]]></description>
    <content:encoded><![CDATA[<p>In this episode of the Built By Me Podcast, Taina and Mo sit down with Andreanne Rondeau, founder of StratLX and a leading expert in loyalty marketing with over 20 years of experience designing and launching successful loyalty programs across retail, hospitality, telecom, and more.</p><p>Andreanne shares her insights on the significant shifts in loyalty marketing over the past two decades, from technological advancements making loyalty programs more accessible to smaller brands, to the elevation of loyalty from a marketing initiative to a business strategy discussed at the C-suite level.</p><p>The conversation explores how AI is transforming loyalty programs, with surprising research showing that over 30% of consumers (and 55% of younger generations) are more likely to join a loyalty program if it uses AI to help them maximize their benefits. Andreanne emphasizes the importance of transparency in how brands use AI and customer data.</p><p>A significant portion of the discussion focuses on the challenges of omnichannel integration and personalization. Andreanne explains that true personalization can&apos;t exist without seamless integration across all customer touchpoints, highlighting the frustration customers feel when recognized in one channel but treated as a stranger in another.</p><p>The episode also covers subscription-based loyalty models, with Andreanne providing insights on when they make sense and how to ensure the value provided exceeds the subscription cost. She shares Nike as an example of a brand excelling at loyalty through community building and providing tools that support customers in their product usage, rather than just focusing on transactions.</p><p>Whether you&apos;re a business owner looking to improve customer retention or a marketer interested in the latest loyalty trends, this episode offers valuable insights into creating meaningful, lasting customer relationships in today&apos;s digital landscape.</p><p><b>Key Topics Discussed:</b></p><p>The evolution of loyalty from marketing initiative to business strategy (00:04:00)</p><p>How AI is transforming loyalty programs and consumer perceptions (00:07:00)</p><p>The challenges of omnichannel integration for personalization (00:11:00)</p><p>The data trade-off: customer expectations when sharing information (00:13:00)</p><p>Subscription-based loyalty models: when they make sense (00:16:00)</p><p>Nike&apos;s approach to loyalty through community and tools (00:20:00)</p><p>The importance of transparency and trust in loyalty programs (00:25:00)</p><p>The future of loyalty as an enterprise-wide strategy (00:35:00)</p><p><b>Guest Information:</b></p><p>Andreanne Rondeau, Founder of StratLX</p><p>Website: <a href='https://stratlx.com'>StratLX.com</a></p><p>Connect with Andreanne on LinkedIn</p><p><b>Connect With Us:</b></p><p>Follow the Built By Me Podcast on social media @BuiltByMePodcast</p><p>Don&apos;t forget to like, comment, and subscribe to our channel</p><p>Share your thoughts in the comments below</p><p>Until next time, keep building!</p>]]></content:encoded>
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    <itunes:author>Taina and Mo</itunes:author>
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    <pubDate>Tue, 17 Jun 2025 11:00:00 -0400</pubDate>
    <itunes:duration>2277</itunes:duration>
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    <itunes:season>2</itunes:season>
    <itunes:episode>8</itunes:episode>
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    <itunes:title>35% of a Server’s Job Can Be Done by Robots — Here&#39;s What That Means | Built By Me Podcast</itunes:title>
    <title>35% of a Server’s Job Can Be Done by Robots — Here&#39;s What That Means | Built By Me Podcast</title>
    <itunes:summary><![CDATA[In this episode of the Built By Me Podcast, Taina and Mo sit down with Johnny Alfonso and Adriano Fiore, the innovative minds behind Reliable Robots. This Canadian company is revolutionizing how businesses handle repetitive tasks through automation, allowing staff to focus on what truly matters—human connection and customer experience. Johnny and Adriano, friends since high school drama class, share their journey of building a robot distribution and implementation company that's changing the ...]]></itunes:summary>
    <description><![CDATA[<p>In this episode of the Built By Me Podcast, Taina and Mo sit down with Johnny Alfonso and Adriano Fiore, the innovative minds behind Reliable Robots. This Canadian company is revolutionizing how businesses handle repetitive tasks through automation, allowing staff to focus on what truly matters—human connection and customer experience.</p><p>Johnny and Adriano, friends since high school drama class, share their journey of building a robot distribution and implementation company that&apos;s changing the service industry. Rather than building robots from scratch, they&apos;ve taken the innovative approach of bringing existing technology to businesses that need it most, from restaurants to hotels and healthcare facilities.</p><p>The conversation explores how their robots—which can carry heavy loads, deliver food, and even clean floors—are designed to enhance human work rather than replace it. As Johnny explains, when 35-40% of a server&apos;s day is spent walking back and forth carrying heavy loads, robots can take over these physically demanding tasks, freeing staff to focus on customer interactions and experience.</p><p>The duo also discusses the future of automation, comparing the adoption curve of service robots to that of self-service kiosks in fast food restaurants—a technology that went from novelty to ubiquitous in just a few years. With robots that can navigate elevators, call hotel rooms for deliveries, and even express emotions (their cleaning robot &quot;cries&quot; when put in manual mode), Reliable Robots is making automation accessible and practical for businesses of all sizes.</p><p>Whether you&apos;re a business owner curious about automation, a tech enthusiast interested in practical robotics, or simply wondering how robots and humans will work together in the future, this episode offers fascinating insights into the technology that&apos;s already transforming the service industry.</p><p><b>Key Topics Discussed:</b></p><p>How Reliable Robots started and the friendship behind the company (00:04:00)</p><p>Why you don&apos;t need to be an inventor to be an innovator (00:06:00)</p><p>How robots free up 35-40% of staff time for better customer service (00:08:30)</p><p>The balance between human touch and automation in hospitality (00:09:30)</p><p>Comparison between ChatGPT for office workers and robots for service staff (00:14:00)</p><p>The different robot models and their capabilities, including the &quot;crying&quot; cleaning robot (00:16:30)</p><p>How robots are trained &quot;like walking a dog&quot; through facilities (00:24:00)</p><p>Advanced features like elevator integration and room service delivery (00:26:00)</p><p>Addressing the &quot;robots are stealing our jobs&quot; concern (00:22:00)</p><p><b>Guest Information:</b></p><p>Johnny Alfonso and Adriano Fiore, Co-Founders of Reliable Robots</p><p>Website: <a href='https://reliablerobots.ca'>ReliableRobots.ca</a></p><p>Connect with them on LinkedIn and Instagram</p><p><b>Connect With Us:</b></p><p>Follow the Built By Me Podcast on social media @BuiltByMePodcast</p><p>Don&apos;t forget to like, comment, and subscribe to our channel</p><p>Share your thoughts in the comments below</p><p><br/></p><p>Until next time, keep building!</p>]]></description>
    <content:encoded><![CDATA[<p>In this episode of the Built By Me Podcast, Taina and Mo sit down with Johnny Alfonso and Adriano Fiore, the innovative minds behind Reliable Robots. This Canadian company is revolutionizing how businesses handle repetitive tasks through automation, allowing staff to focus on what truly matters—human connection and customer experience.</p><p>Johnny and Adriano, friends since high school drama class, share their journey of building a robot distribution and implementation company that&apos;s changing the service industry. Rather than building robots from scratch, they&apos;ve taken the innovative approach of bringing existing technology to businesses that need it most, from restaurants to hotels and healthcare facilities.</p><p>The conversation explores how their robots—which can carry heavy loads, deliver food, and even clean floors—are designed to enhance human work rather than replace it. As Johnny explains, when 35-40% of a server&apos;s day is spent walking back and forth carrying heavy loads, robots can take over these physically demanding tasks, freeing staff to focus on customer interactions and experience.</p><p>The duo also discusses the future of automation, comparing the adoption curve of service robots to that of self-service kiosks in fast food restaurants—a technology that went from novelty to ubiquitous in just a few years. With robots that can navigate elevators, call hotel rooms for deliveries, and even express emotions (their cleaning robot &quot;cries&quot; when put in manual mode), Reliable Robots is making automation accessible and practical for businesses of all sizes.</p><p>Whether you&apos;re a business owner curious about automation, a tech enthusiast interested in practical robotics, or simply wondering how robots and humans will work together in the future, this episode offers fascinating insights into the technology that&apos;s already transforming the service industry.</p><p><b>Key Topics Discussed:</b></p><p>How Reliable Robots started and the friendship behind the company (00:04:00)</p><p>Why you don&apos;t need to be an inventor to be an innovator (00:06:00)</p><p>How robots free up 35-40% of staff time for better customer service (00:08:30)</p><p>The balance between human touch and automation in hospitality (00:09:30)</p><p>Comparison between ChatGPT for office workers and robots for service staff (00:14:00)</p><p>The different robot models and their capabilities, including the &quot;crying&quot; cleaning robot (00:16:30)</p><p>How robots are trained &quot;like walking a dog&quot; through facilities (00:24:00)</p><p>Advanced features like elevator integration and room service delivery (00:26:00)</p><p>Addressing the &quot;robots are stealing our jobs&quot; concern (00:22:00)</p><p><b>Guest Information:</b></p><p>Johnny Alfonso and Adriano Fiore, Co-Founders of Reliable Robots</p><p>Website: <a href='https://reliablerobots.ca'>ReliableRobots.ca</a></p><p>Connect with them on LinkedIn and Instagram</p><p><b>Connect With Us:</b></p><p>Follow the Built By Me Podcast on social media @BuiltByMePodcast</p><p>Don&apos;t forget to like, comment, and subscribe to our channel</p><p>Share your thoughts in the comments below</p><p><br/></p><p>Until next time, keep building!</p>]]></content:encoded>
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    <pubDate>Mon, 09 Jun 2025 16:00:00 -0400</pubDate>
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    <itunes:title>What Hudson’s Bay Could’ve Learned from Optimum | Richard Schenker Built By Me Podcast S2E6</itunes:title>
    <title>What Hudson’s Bay Could’ve Learned from Optimum | Richard Schenker Built By Me Podcast S2E6</title>
    <itunes:summary><![CDATA[In this episode of the Built By Me Podcast, Taina and Mo sit down with Richard Schenker, the mastermind behind Shoppers Optimum and a leading expert in customer engagement. With decades of experience designing and managing top loyalty programs, Richard shares invaluable insights into what truly drives customer loyalty beyond discounts and points. Richard takes us through his journey from being recruited by Hudson's Bay Company to creating one of Canada's most successful loyalty programs, Shop...]]></itunes:summary>
    <description><![CDATA[<p>In this episode of the Built By Me Podcast, Taina and Mo sit down with Richard Schenker, the mastermind behind Shoppers Optimum and a leading expert in customer engagement. With decades of experience designing and managing top loyalty programs, Richard shares invaluable insights into what truly drives customer loyalty beyond discounts and points.</p><p>Richard takes us through his journey from being recruited by Hudson&apos;s Bay Company to creating one of Canada&apos;s most successful loyalty programs, Shoppers Optimum (now PC Optimum). He explains how the program achieved immediate success, enrolling 4 million customers in just one month when they had projected that number for the entire first year.</p><p>The conversation explores the evolution of loyalty programs over the past decades, from simple paper-based systems to sophisticated digital experiences. Richard emphasizes that the most effective loyalty programs create emotional connections with customers rather than just offering discounts. He introduces the concept of &quot;currencies&quot; beyond financial rewards—peace of mind, convenience, time savings, and trust—that truly build brand loyalty.</p><p>Richard also offers practical advice for small businesses looking to build customer loyalty without big budgets, suggesting that authentic human connections often matter more than sophisticated technology. Whether you&apos;re a business owner looking to improve customer retention or simply curious about what makes certain brands stand out, this episode provides a fascinating look at the psychology and strategy behind successful customer engagement.</p><p><b>Key Topics Discussed:</b></p><p>Richard&apos;s journey to creating the Shoppers Optimum loyalty program (00:02:30)</p><p>The downfall of Hudson&apos;s Bay Company and lessons for retailers (00:04:00)</p><p>How loyalty programs have evolved over the decades (00:06:00)</p><p>The difference between loyalty to a brand versus loyalty to discounts (00:19:00)</p><p>Why customers have become &quot;promiscuous&quot; with their brand loyalty (00:19:30)</p><p>The &quot;currency of peace of mind&quot; and emotional benefits beyond discounts (00:16:00)</p><p>How small businesses can build loyalty without big technology budgets (00:31:00)</p><p>The impact of AI and gamification on the future of loyalty programs (00:24:00)</p><p><b>Guest Information:</b></p><p>Richard Schenker, Chief Customer Engagement Officer at Loyal Strategy Consulting</p><p>Website: <a href='https://loyalstrategyconsulting.com'>LoyalStrategyConsulting.com</a></p><p>Connect with Richard on LinkedIn</p><p><b>Connect With Us:</b></p><p>Follow the Built By Me Podcast on social media @BuiltByMePodcast</p><p>Don&apos;t forget to like, comment, and subscribe to our channel</p><p>Share your thoughts in the comments below</p><p>Until next time, keep building!</p>]]></description>
    <content:encoded><![CDATA[<p>In this episode of the Built By Me Podcast, Taina and Mo sit down with Richard Schenker, the mastermind behind Shoppers Optimum and a leading expert in customer engagement. With decades of experience designing and managing top loyalty programs, Richard shares invaluable insights into what truly drives customer loyalty beyond discounts and points.</p><p>Richard takes us through his journey from being recruited by Hudson&apos;s Bay Company to creating one of Canada&apos;s most successful loyalty programs, Shoppers Optimum (now PC Optimum). He explains how the program achieved immediate success, enrolling 4 million customers in just one month when they had projected that number for the entire first year.</p><p>The conversation explores the evolution of loyalty programs over the past decades, from simple paper-based systems to sophisticated digital experiences. Richard emphasizes that the most effective loyalty programs create emotional connections with customers rather than just offering discounts. He introduces the concept of &quot;currencies&quot; beyond financial rewards—peace of mind, convenience, time savings, and trust—that truly build brand loyalty.</p><p>Richard also offers practical advice for small businesses looking to build customer loyalty without big budgets, suggesting that authentic human connections often matter more than sophisticated technology. Whether you&apos;re a business owner looking to improve customer retention or simply curious about what makes certain brands stand out, this episode provides a fascinating look at the psychology and strategy behind successful customer engagement.</p><p><b>Key Topics Discussed:</b></p><p>Richard&apos;s journey to creating the Shoppers Optimum loyalty program (00:02:30)</p><p>The downfall of Hudson&apos;s Bay Company and lessons for retailers (00:04:00)</p><p>How loyalty programs have evolved over the decades (00:06:00)</p><p>The difference between loyalty to a brand versus loyalty to discounts (00:19:00)</p><p>Why customers have become &quot;promiscuous&quot; with their brand loyalty (00:19:30)</p><p>The &quot;currency of peace of mind&quot; and emotional benefits beyond discounts (00:16:00)</p><p>How small businesses can build loyalty without big technology budgets (00:31:00)</p><p>The impact of AI and gamification on the future of loyalty programs (00:24:00)</p><p><b>Guest Information:</b></p><p>Richard Schenker, Chief Customer Engagement Officer at Loyal Strategy Consulting</p><p>Website: <a href='https://loyalstrategyconsulting.com'>LoyalStrategyConsulting.com</a></p><p>Connect with Richard on LinkedIn</p><p><b>Connect With Us:</b></p><p>Follow the Built By Me Podcast on social media @BuiltByMePodcast</p><p>Don&apos;t forget to like, comment, and subscribe to our channel</p><p>Share your thoughts in the comments below</p><p>Until next time, keep building!</p>]]></content:encoded>
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    <pubDate>Tue, 03 Jun 2025 09:00:00 -0400</pubDate>
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    <itunes:title>Riches Are in the Niches: How Red Boswell Built 148 Franchise Territories | Built By Me Podcast Ep.5</itunes:title>
    <title>Riches Are in the Niches: How Red Boswell Built 148 Franchise Territories | Built By Me Podcast Ep.5</title>
    <itunes:summary><![CDATA[In this episode of the Built By Me Podcast, Taina and Mo sit down with Red Boswell, President of IFPG (International Franchise Professionals Group), the largest franchise broker network in the world. With over 30 years of entrepreneurial experience and 25 years in franchising, Red brings invaluable insights into what makes franchising work, and what doesn't. Red shares his remarkable journey from building a "pooper scooper" business into a nationwide franchise with 148 territories across 28 s...]]></itunes:summary>
    <description><![CDATA[<p>In this episode of the Built By Me Podcast, Taina and Mo sit down with Red Boswell, President of IFPG (International Franchise Professionals Group), the largest franchise broker network in the world. With over 30 years of entrepreneurial experience and 25 years in franchising, Red brings invaluable insights into what makes franchising work, and what doesn&apos;t.</p><p>Red shares his remarkable journey from building a &quot;pooper scooper&quot; business into a nationwide franchise with 148 territories across 28 states, embodying his philosophy that &quot;riches are in the niches.&quot; He candidly discusses his evolution from franchise skeptic to industry leader, revealing how his initial dismissal of franchise consultants transformed into a deep appreciation for their value.</p><p>The conversation explores the realities of franchise ownership, including the hard truth that franchising requires significant work despite the common misconception that paying a franchise fee guarantees success. Red offers a fascinating look at overlooked franchise opportunities in unexpected industries, from crime scene cleanup to mosquito control—that may not be glamorous but deliver consistent, profitable returns.</p><p>Whether you&apos;re considering franchise ownership, looking to franchise your business, or simply interested in the business models that drive economic growth, this episode provides a no-nonsense look at the franchise industry from someone who&apos;s experienced it from every angle.</p><p><b>Key Topics Discussed:</b></p><ul><li>Red&apos;s journey from entrepreneur to franchise owner to IFPG President (00:01:30)</li><li>How Red built a successful &quot;pooper scooper&quot; franchise across 28 states (00:02:30)</li><li>The three essential traits needed to succeed as a franchise consultant (00:13:30)</li><li>Why &quot;know-it-all&quot; entrepreneurs often fail as franchisees (00:15:20)</li><li>The reality of franchise fees and what they actually cover (00:19:30)</li><li>Surprising profitable franchise opportunities in unexpected industries (00:28:00)</li><li>The true cost of becoming a franchisor and path to profitability (00:33:30)</li><li>Semi-passive franchise ownership and realistic time commitments (00:36:00)</li></ul><p><b>Guest Information:</b></p><ul><li>Red Boswell, President of IFPG (International Franchise Professionals Group)</li><li>Website: <a href='https://ifpg.org/'>IFPG.org</a></li><li>Connect with Red on LinkedIn</li></ul><p><b>Connect With Us:</b></p><ul><li>Follow the Built By Me Podcast on social media @BuiltByMePodcast</li><li>Don&apos;t forget to like, comment, and subscribe to our channel</li><li>Share your thoughts in the comments below</li></ul><p>Until next time, keep building!</p>]]></description>
    <content:encoded><![CDATA[<p>In this episode of the Built By Me Podcast, Taina and Mo sit down with Red Boswell, President of IFPG (International Franchise Professionals Group), the largest franchise broker network in the world. With over 30 years of entrepreneurial experience and 25 years in franchising, Red brings invaluable insights into what makes franchising work, and what doesn&apos;t.</p><p>Red shares his remarkable journey from building a &quot;pooper scooper&quot; business into a nationwide franchise with 148 territories across 28 states, embodying his philosophy that &quot;riches are in the niches.&quot; He candidly discusses his evolution from franchise skeptic to industry leader, revealing how his initial dismissal of franchise consultants transformed into a deep appreciation for their value.</p><p>The conversation explores the realities of franchise ownership, including the hard truth that franchising requires significant work despite the common misconception that paying a franchise fee guarantees success. Red offers a fascinating look at overlooked franchise opportunities in unexpected industries, from crime scene cleanup to mosquito control—that may not be glamorous but deliver consistent, profitable returns.</p><p>Whether you&apos;re considering franchise ownership, looking to franchise your business, or simply interested in the business models that drive economic growth, this episode provides a no-nonsense look at the franchise industry from someone who&apos;s experienced it from every angle.</p><p><b>Key Topics Discussed:</b></p><ul><li>Red&apos;s journey from entrepreneur to franchise owner to IFPG President (00:01:30)</li><li>How Red built a successful &quot;pooper scooper&quot; franchise across 28 states (00:02:30)</li><li>The three essential traits needed to succeed as a franchise consultant (00:13:30)</li><li>Why &quot;know-it-all&quot; entrepreneurs often fail as franchisees (00:15:20)</li><li>The reality of franchise fees and what they actually cover (00:19:30)</li><li>Surprising profitable franchise opportunities in unexpected industries (00:28:00)</li><li>The true cost of becoming a franchisor and path to profitability (00:33:30)</li><li>Semi-passive franchise ownership and realistic time commitments (00:36:00)</li></ul><p><b>Guest Information:</b></p><ul><li>Red Boswell, President of IFPG (International Franchise Professionals Group)</li><li>Website: <a href='https://ifpg.org/'>IFPG.org</a></li><li>Connect with Red on LinkedIn</li></ul><p><b>Connect With Us:</b></p><ul><li>Follow the Built By Me Podcast on social media @BuiltByMePodcast</li><li>Don&apos;t forget to like, comment, and subscribe to our channel</li><li>Share your thoughts in the comments below</li></ul><p>Until next time, keep building!</p>]]></content:encoded>
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    <itunes:author>Taina and Mo</itunes:author>
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    <pubDate>Tue, 27 May 2025 08:00:00 -0400</pubDate>
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    <itunes:title>Master Your Rush: Revolutionizing Quick Service Restaurant Tech with David from MYR | Ep 4</itunes:title>
    <title>Master Your Rush: Revolutionizing Quick Service Restaurant Tech with David from MYR | Ep 4</title>
    <itunes:summary><![CDATA[In this episode of the Built By Me Podcast, Taina and Mo sit down with David Nadezhdin, founder of MYR (Master Your Rush), a cloud-based mobile-first POS system designed specifically for quick service restaurants. David brings a wealth of knowledge on streamlining operations, adapting to industry shifts, and how technology can empower fast-moving restaurants to work smarter. David shares his philosophy that "just because you're busy doesn't mean you're making money" and explains how MYR helps...]]></itunes:summary>
    <description><![CDATA[<p>In this episode of the Built By Me Podcast, Taina and Mo sit down with David Nadezhdin, founder of MYR (Master Your Rush), a cloud-based mobile-first POS system designed specifically for quick service restaurants. David brings a wealth of knowledge on streamlining operations, adapting to industry shifts, and how technology can empower fast-moving restaurants to work smarter.</p><p>David shares his philosophy that &quot;just because you&apos;re busy doesn&apos;t mean you&apos;re making money&quot; and explains how MYR helps QSRs scale operations up or down in real-time during those critical rush periods. He dives into why simplicity is a competitive edge in restaurant tech, arguing that technology should never get in the way of operations, especially in high-pressure environments.</p><p>The conversation explores the unique challenges of food cost management in customization-heavy QSRs, the importance of staying close to customers by personally handling installations, and why David prefers a small, elite team (&quot;I don&apos;t want an army, I want Rainbow Six&quot;) over rapid scaling. He offers refreshing perspectives on tech support, subscription pricing, and cuts through the AI hype with practical insights on how artificial intelligence could genuinely transform restaurant operations.</p><p>Whether you&apos;re in the restaurant industry or simply interested in how technology is reshaping our dining experiences, this episode offers valuable insights into the evolving QSR landscape and the tech innovations making it possible.</p><p><b>Key Topics Discussed:</b></p><ul><li>How MYR helps QSRs handle their critical rush periods (01:34)</li><li>Why simplicity is crucial in restaurant tech design (04:31)</li><li>The challenge of food cost management in customization-heavy QSRs (07:46)</li><li>David&apos;s controversial take on 24/7 tech support (15:58)</li><li>The importance of staying close to users through hands-on installations (28:03)</li><li>The surprising economics of QSR dining vs. home cooking (30:43)</li><li>The future of virtual food courts and AI in restaurant tech (39:57)</li></ul><p><b>Guest Information:</b></p><ul><li>David Nadezhdin, Founder of MYR (Master Your Rush)</li><li>Website: <a href='https://myr.io/'>MYR.io</a></li></ul><p><b>Connect With Us:</b></p><ul><li>Follow the Built By Me Podcast on social media</li><li>Don&apos;t forget to like, comment, and subscribe to our channel</li><li>Share your thoughts in the comments below</li></ul><p>Until next time, keep building!</p>]]></description>
    <content:encoded><![CDATA[<p>In this episode of the Built By Me Podcast, Taina and Mo sit down with David Nadezhdin, founder of MYR (Master Your Rush), a cloud-based mobile-first POS system designed specifically for quick service restaurants. David brings a wealth of knowledge on streamlining operations, adapting to industry shifts, and how technology can empower fast-moving restaurants to work smarter.</p><p>David shares his philosophy that &quot;just because you&apos;re busy doesn&apos;t mean you&apos;re making money&quot; and explains how MYR helps QSRs scale operations up or down in real-time during those critical rush periods. He dives into why simplicity is a competitive edge in restaurant tech, arguing that technology should never get in the way of operations, especially in high-pressure environments.</p><p>The conversation explores the unique challenges of food cost management in customization-heavy QSRs, the importance of staying close to customers by personally handling installations, and why David prefers a small, elite team (&quot;I don&apos;t want an army, I want Rainbow Six&quot;) over rapid scaling. He offers refreshing perspectives on tech support, subscription pricing, and cuts through the AI hype with practical insights on how artificial intelligence could genuinely transform restaurant operations.</p><p>Whether you&apos;re in the restaurant industry or simply interested in how technology is reshaping our dining experiences, this episode offers valuable insights into the evolving QSR landscape and the tech innovations making it possible.</p><p><b>Key Topics Discussed:</b></p><ul><li>How MYR helps QSRs handle their critical rush periods (01:34)</li><li>Why simplicity is crucial in restaurant tech design (04:31)</li><li>The challenge of food cost management in customization-heavy QSRs (07:46)</li><li>David&apos;s controversial take on 24/7 tech support (15:58)</li><li>The importance of staying close to users through hands-on installations (28:03)</li><li>The surprising economics of QSR dining vs. home cooking (30:43)</li><li>The future of virtual food courts and AI in restaurant tech (39:57)</li></ul><p><b>Guest Information:</b></p><ul><li>David Nadezhdin, Founder of MYR (Master Your Rush)</li><li>Website: <a href='https://myr.io/'>MYR.io</a></li></ul><p><b>Connect With Us:</b></p><ul><li>Follow the Built By Me Podcast on social media</li><li>Don&apos;t forget to like, comment, and subscribe to our channel</li><li>Share your thoughts in the comments below</li></ul><p>Until next time, keep building!</p>]]></content:encoded>
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    <pubDate>Tue, 20 May 2025 08:00:00 -0400</pubDate>
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    <itunes:title>How to Build Real Loyalty with Emotional Connection | Built By Me Podcast Ep 3 Hans Laroche</itunes:title>
    <title>How to Build Real Loyalty with Emotional Connection | Built By Me Podcast Ep 3 Hans Laroche</title>
    <itunes:summary><![CDATA[In this episode of the Built By Me Podcast, we're joined by Hans Laroche, one of Canada’s top experts in relationship marketing and loyalty. With 35+ years of experience advising brands like Air Miles, Nespresso, Metro, and Loblaws, Hans shares hard truths and fresh strategies for creating loyalty that actually lasts. We dig into: The evolution of loyalty: From points to personalized experiencesThe biggest mistake brands make when building loyalty programsHow to use data to create emotional c...]]></itunes:summary>
    <description><![CDATA[<p>In this episode of the <b>Built By Me Podcast</b>, we&apos;re joined by <b>Hans Laroche</b>, one of Canada’s top experts in relationship marketing and loyalty. With 35+ years of experience advising brands like <b>Air Miles, Nespresso, Metro,</b> and <b>Loblaws</b>, Hans shares hard truths and fresh strategies for creating loyalty that actually lasts.</p><p>We dig into:</p><ul><li>The evolution of loyalty: From points to personalized experiences</li><li>The <em>biggest mistake</em> brands make when building loyalty programs</li><li>How to use <b>data</b> to create <b>emotional connections</b></li><li>Why Canadian brands are behind — and how they can catch up</li><li>The future of loyalty: social engagement, mobile-first design, and AI-driven personalization</li></ul><p>📌 <b>Chapters:</b><br/> 00:00 – Intro &amp; Guest Welcome<br/> 01:45 – The Evolution of Relationship Marketing<br/> 03:00 – Common Loyalty Mistakes<br/> 05:20 – Emotional Connection Over Points<br/> 09:00 – Surprise &amp; Delight: Loyalty That Doesn’t Feel Like Selling<br/> 12:30 – Why Seamless Mobile Experience Wins<br/> 16:30 – Data-Driven Personalization<br/> 20:00 – AI in Loyalty: What You Need to Know<br/> 24:30 – Is Storytelling Overrated?<br/> 38:23 – The Future of Jobs in AI-Driven Marketing</p><p><b>Brought to you by:</b> <a href='https://datacandy.com'>DataCandy</a> — the all-in-one loyalty and gift card platform helping brands grow smarter.</p><p>🎧 Listen on Spotify, Apple Podcasts, or YouTube.</p>]]></description>
    <content:encoded><![CDATA[<p>In this episode of the <b>Built By Me Podcast</b>, we&apos;re joined by <b>Hans Laroche</b>, one of Canada’s top experts in relationship marketing and loyalty. With 35+ years of experience advising brands like <b>Air Miles, Nespresso, Metro,</b> and <b>Loblaws</b>, Hans shares hard truths and fresh strategies for creating loyalty that actually lasts.</p><p>We dig into:</p><ul><li>The evolution of loyalty: From points to personalized experiences</li><li>The <em>biggest mistake</em> brands make when building loyalty programs</li><li>How to use <b>data</b> to create <b>emotional connections</b></li><li>Why Canadian brands are behind — and how they can catch up</li><li>The future of loyalty: social engagement, mobile-first design, and AI-driven personalization</li></ul><p>📌 <b>Chapters:</b><br/> 00:00 – Intro &amp; Guest Welcome<br/> 01:45 – The Evolution of Relationship Marketing<br/> 03:00 – Common Loyalty Mistakes<br/> 05:20 – Emotional Connection Over Points<br/> 09:00 – Surprise &amp; Delight: Loyalty That Doesn’t Feel Like Selling<br/> 12:30 – Why Seamless Mobile Experience Wins<br/> 16:30 – Data-Driven Personalization<br/> 20:00 – AI in Loyalty: What You Need to Know<br/> 24:30 – Is Storytelling Overrated?<br/> 38:23 – The Future of Jobs in AI-Driven Marketing</p><p><b>Brought to you by:</b> <a href='https://datacandy.com'>DataCandy</a> — the all-in-one loyalty and gift card platform helping brands grow smarter.</p><p>🎧 Listen on Spotify, Apple Podcasts, or YouTube.</p>]]></content:encoded>
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    <pubDate>Fri, 09 May 2025 15:00:00 -0400</pubDate>
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    <itunes:title>Beyond Fast Food: Uncovering Unique Franchise Opportunities (Pet Waste?!) | Built By Me Podcast Ep. 2</itunes:title>
    <title>Beyond Fast Food: Uncovering Unique Franchise Opportunities (Pet Waste?!) | Built By Me Podcast Ep. 2</title>
    <itunes:summary><![CDATA[Thinking about buying a franchise? 🤔 Franchise consultant Lisa Linkowsky (@MilestoneFranchising) joins the Built By Me Podcast to spill the tea on the REAL world of franchising.  In this episode (Ep. 2), Taina and Mo dive deep with Lisa, covering everything from surprising franchise industries (pet waste disposal?! 🤯) and the actual costs involved ($50K to $3.5M+) to the hard truths about whether franchise ownership is the right path for you. Lisa shares critical advice for aspiring franchise...]]></itunes:summary>
    <description><![CDATA[<p>Thinking about buying a franchise? 🤔 Franchise consultant Lisa Linkowsky (@MilestoneFranchising) joins the Built By Me Podcast to spill the tea on the REAL world of franchising.<br/><br/>In this episode (Ep. 2), Taina and Mo dive deep with Lisa, covering everything from surprising franchise industries (pet waste disposal?! 🤯) and the actual costs involved ($50K to $3.5M+) to the hard truths about whether franchise ownership is the right path for you. Lisa shares critical advice for aspiring franchisees and business owners considering franchising their own concepts, based on her years of experience.<br/><br/>Learn:<br/>✅ The most unexpected franchise industries you never knew existed<br/>✅ The #1 question to ask yourself before franchising your own business<br/>✅ The biggest mistakes people make when buying or starting a franchise<br/>✅ Why having the right structure and avoiding shortcuts is crucial<br/>✅ How franchises offer a unique support system (&quot;think tank&quot;)<br/>✅ The real costs and financial runway needed for success<br/><br/>Is franchising a shortcut to success or a demanding venture requiring serious grit? Tune in to find out!<br/><br/>Connect with Lisa:<br/>https://www.milestonefranchising.com @MilestoneFranchising<br/><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Thinking about buying a franchise? 🤔 Franchise consultant Lisa Linkowsky (@MilestoneFranchising) joins the Built By Me Podcast to spill the tea on the REAL world of franchising.<br/><br/>In this episode (Ep. 2), Taina and Mo dive deep with Lisa, covering everything from surprising franchise industries (pet waste disposal?! 🤯) and the actual costs involved ($50K to $3.5M+) to the hard truths about whether franchise ownership is the right path for you. Lisa shares critical advice for aspiring franchisees and business owners considering franchising their own concepts, based on her years of experience.<br/><br/>Learn:<br/>✅ The most unexpected franchise industries you never knew existed<br/>✅ The #1 question to ask yourself before franchising your own business<br/>✅ The biggest mistakes people make when buying or starting a franchise<br/>✅ Why having the right structure and avoiding shortcuts is crucial<br/>✅ How franchises offer a unique support system (&quot;think tank&quot;)<br/>✅ The real costs and financial runway needed for success<br/><br/>Is franchising a shortcut to success or a demanding venture requiring serious grit? Tune in to find out!<br/><br/>Connect with Lisa:<br/>https://www.milestonefranchising.com @MilestoneFranchising<br/><br/></p>]]></content:encoded>
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    <pubDate>Thu, 01 May 2025 11:00:00 -0400</pubDate>
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    <itunes:title>Welcome Back: Kicking Off Season 2!</itunes:title>
    <title>Welcome Back: Kicking Off Season 2!</title>
    <itunes:summary><![CDATA[In this episode, hosts Taina and Mo introduce the second season of the Built By Me Podcast. They share exciting updates, including an increase in episode count to 25, a mix of in-person and virtual interviews, and a broader range of topics such as customer-driven growth, AI, and more. They express gratitude to their listeners and invite audience participation for future content ideas. Follow them on social media for updates and giveaways, and get ready for an engaging new season! 00:00 Welcom...]]></itunes:summary>
    <description><![CDATA[<p>In this episode, hosts Taina and Mo introduce the second season of the Built By Me Podcast. They share exciting updates, including an increase in episode count to 25, a mix of in-person and virtual interviews, and a broader range of topics such as customer-driven growth, AI, and more. They express gratitude to their listeners and invite audience participation for future content ideas. Follow them on social media for updates and giveaways, and get ready for an engaging new season!</p><p>00:00 Welcome to Season Two!</p><p>00:27 Meet Your Hosts</p><p>00:50 Exciting Plans for Season Two</p><p>01:27 Diving into AI and Technology</p><p>02:15 Engage with Us!</p><p>03:30 Get Ready for Giveaways</p><p>03:45 Conclusion and Farewell</p>]]></description>
    <content:encoded><![CDATA[<p>In this episode, hosts Taina and Mo introduce the second season of the Built By Me Podcast. They share exciting updates, including an increase in episode count to 25, a mix of in-person and virtual interviews, and a broader range of topics such as customer-driven growth, AI, and more. They express gratitude to their listeners and invite audience participation for future content ideas. Follow them on social media for updates and giveaways, and get ready for an engaging new season!</p><p>00:00 Welcome to Season Two!</p><p>00:27 Meet Your Hosts</p><p>00:50 Exciting Plans for Season Two</p><p>01:27 Diving into AI and Technology</p><p>02:15 Engage with Us!</p><p>03:30 Get Ready for Giveaways</p><p>03:45 Conclusion and Farewell</p>]]></content:encoded>
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    <pubDate>Thu, 24 Apr 2025 16:00:00 -0400</pubDate>
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    <itunes:title>BBM Season 1 Finale: Reflecting on Our Journey &amp; Exciting Plans for the Future + Giveaway!</itunes:title>
    <title>BBM Season 1 Finale: Reflecting on Our Journey &amp; Exciting Plans for the Future + Giveaway!</title>
    <itunes:summary><![CDATA[In this special end-of-season episode, Taina and Mo look back on the incredible first year of the Built By Me Podcast. It's been an exciting ride from launching the show to featuring 21 amazing guests and reaching 700 downloads! They share some memorable moments, thank the guests for their insights, and express heartfelt gratitude to the listeners and community for their support. As a token of appreciation, they're giving away a $100 Amazon gift card to one lucky subscriber! All you need to d...]]></itunes:summary>
    <description><![CDATA[<p>In this special end-of-season episode, Taina and Mo look back on the incredible first year of the Built By Me Podcast. It&apos;s been an exciting ride from launching the show to featuring 21 amazing guests and reaching 700 downloads! They share some memorable moments, thank the guests for their insights, and express heartfelt gratitude to the listeners and community for their support.</p><p>As a token of appreciation, they&apos;re giving away a $100 Amazon gift card to one lucky subscriber! All you need to do is subscribe, like, and comment on the latest episode. Plus, get ready for more exciting giveaways in 2025!</p><p>Looking ahead, Season 2 promises even more amazing guests, new topics, and collaborations. The mission remains the same: to inspire and support entrepreneurs. Thank you for being part of this journey, and here’s to a bright, successful new year!</p>]]></description>
    <content:encoded><![CDATA[<p>In this special end-of-season episode, Taina and Mo look back on the incredible first year of the Built By Me Podcast. It&apos;s been an exciting ride from launching the show to featuring 21 amazing guests and reaching 700 downloads! They share some memorable moments, thank the guests for their insights, and express heartfelt gratitude to the listeners and community for their support.</p><p>As a token of appreciation, they&apos;re giving away a $100 Amazon gift card to one lucky subscriber! All you need to do is subscribe, like, and comment on the latest episode. Plus, get ready for more exciting giveaways in 2025!</p><p>Looking ahead, Season 2 promises even more amazing guests, new topics, and collaborations. The mission remains the same: to inspire and support entrepreneurs. Thank you for being part of this journey, and here’s to a bright, successful new year!</p>]]></content:encoded>
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    <pubDate>Fri, 20 Dec 2024 16:00:00 -0500</pubDate>
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    <itunes:title>Scaling Your Business with Automation and Leadership: Insights from Sid Graef</itunes:title>
    <title>Scaling Your Business with Automation and Leadership: Insights from Sid Graef</title>
    <itunes:summary><![CDATA[In this episode of the Built By Me Podcast, hosts Taina and Mo are joined by Sid Graef, owner of Spectrum Window Cleaning and host of The Huge Convention. Sid shares his incredible journey from starting a business with minimal resources to building a thriving company centred on leadership, community, and automation. Learn his strategies for scaling a business, building a solid team, and overcoming failure. Key Takeaways: The power of working on your business, not in it.How to scale effectivel...]]></itunes:summary>
    <description><![CDATA[<p>In this episode of the <em>Built By Me Podcast</em>, hosts Taina and Mo are joined by <b>Sid Graef</b>, owner of Spectrum Window Cleaning and host of The Huge Convention. Sid shares his incredible journey from starting a business with minimal resources to building a thriving company centred on leadership, community, and automation. Learn his strategies for scaling a business, building a solid team, and overcoming failure.</p><p><b>Key Takeaways:</b></p><ul><li>The power of working <em>on</em> your business, not <em>in</em> it.</li><li>How to scale effectively using automation and referrals.</li><li>The importance of clear core values in building a team.</li><li>Overcoming failure by learning from your mistakes.</li><li>Leveraging reviews and social proof for growth.</li></ul><p><br/>Subscribe to the <em>Built By Me Podcast</em> on your favourite platform, leave us a review, and follow us on YouTube for exclusive content. Don’t miss future episodes packed with actionable tips for entrepreneurs!</p>]]></description>
    <content:encoded><![CDATA[<p>In this episode of the <em>Built By Me Podcast</em>, hosts Taina and Mo are joined by <b>Sid Graef</b>, owner of Spectrum Window Cleaning and host of The Huge Convention. Sid shares his incredible journey from starting a business with minimal resources to building a thriving company centred on leadership, community, and automation. Learn his strategies for scaling a business, building a solid team, and overcoming failure.</p><p><b>Key Takeaways:</b></p><ul><li>The power of working <em>on</em> your business, not <em>in</em> it.</li><li>How to scale effectively using automation and referrals.</li><li>The importance of clear core values in building a team.</li><li>Overcoming failure by learning from your mistakes.</li><li>Leveraging reviews and social proof for growth.</li></ul><p><br/>Subscribe to the <em>Built By Me Podcast</em> on your favourite platform, leave us a review, and follow us on YouTube for exclusive content. Don’t miss future episodes packed with actionable tips for entrepreneurs!</p>]]></content:encoded>
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    <pubDate>Thu, 19 Dec 2024 13:00:00 -0500</pubDate>
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    <itunes:title>Revolutionizing Trades with Automation: A Conversation with Daniel Myers from FieldPulse</itunes:title>
    <title>Revolutionizing Trades with Automation: A Conversation with Daniel Myers from FieldPulse</title>
    <itunes:summary><![CDATA[In this episode of the Built By Me Podcast, hosts Taina and Mo sit down with Daniel Myers, Director of Field Operations at FieldPulse. Daniel shares his journey from working in the trades to helping businesses transform through technology and automation. With over 20 years of hands-on experience, Daniel offers insights into how automation is reshaping field service businesses and improving operations, customer satisfaction, and profitability. Key Takeaways: The importance of meeting customers...]]></itunes:summary>
    <description><![CDATA[<p>In this episode of the <em>Built By Me Podcast</em>, hosts Taina and Mo sit down with <b>Daniel Myers</b>, Director of Field Operations at FieldPulse. Daniel shares his journey from working in the trades to helping businesses transform through technology and automation. With over 20 years of hands-on experience, Daniel offers insights into how automation is reshaping field service businesses and improving operations, customer satisfaction, and profitability.</p><p><b>Key Takeaways:</b></p><ul><li>The importance of meeting customers where they are with modern tech solutions.</li><li>How automation in field service management saves time and improves scalability.</li><li>Breaking habits: Overcoming resistance to new technology in trades.</li><li>The future of AI and its role in predictive analytics for service businesses.</li><li>Tips for starting and growing a service business sustainably.</li></ul><p>Subscribe to the <em>Built By Me Podcast</em> on your favourite platform, leave us a review, and follow us on YouTube for exclusive content. Don’t forget to enter our <b>$100 Amazon gift card giveaway</b> by subscribing to our YouTube channel!</p>]]></description>
    <content:encoded><![CDATA[<p>In this episode of the <em>Built By Me Podcast</em>, hosts Taina and Mo sit down with <b>Daniel Myers</b>, Director of Field Operations at FieldPulse. Daniel shares his journey from working in the trades to helping businesses transform through technology and automation. With over 20 years of hands-on experience, Daniel offers insights into how automation is reshaping field service businesses and improving operations, customer satisfaction, and profitability.</p><p><b>Key Takeaways:</b></p><ul><li>The importance of meeting customers where they are with modern tech solutions.</li><li>How automation in field service management saves time and improves scalability.</li><li>Breaking habits: Overcoming resistance to new technology in trades.</li><li>The future of AI and its role in predictive analytics for service businesses.</li><li>Tips for starting and growing a service business sustainably.</li></ul><p>Subscribe to the <em>Built By Me Podcast</em> on your favourite platform, leave us a review, and follow us on YouTube for exclusive content. Don’t forget to enter our <b>$100 Amazon gift card giveaway</b> by subscribing to our YouTube channel!</p>]]></content:encoded>
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    <pubDate>Thu, 12 Dec 2024 15:00:00 -0500</pubDate>
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    <itunes:title>Unlocking Growth with Virtual Assistants: Angela Schroeder on Delegation and AI</itunes:title>
    <title>Unlocking Growth with Virtual Assistants: Angela Schroeder on Delegation and AI</title>
    <itunes:summary><![CDATA[In this insightful episode of the Built By Me Podcast, we sit down with Angela Schroeder, founder and CEO of Unique Genius Virtual Assistance. Angela shares her entrepreneurial journey from running a dance studio to creating a thriving VA agency that empowers entrepreneurs to focus on what they do best by delegating the rest. Here’s what you can expect: Angela’s Journey: Learn how Angela’s passion for helping others succeed led to the creation of Unique Genius and why delegation has been a ke...]]></itunes:summary>
    <description><![CDATA[<p>In this insightful episode of the <em>Built By Me Podcast</em>, we sit down with Angela Schroeder, founder and CEO of Unique Genius Virtual Assistance. Angela shares her entrepreneurial journey from running a dance studio to creating a thriving VA agency that empowers entrepreneurs to focus on what they do best by delegating the rest.</p><p>Here’s what you can expect:</p><ul><li><b>Angela’s Journey:</b> Learn how Angela’s passion for helping others succeed led to the creation of Unique Genius and why delegation has been a key to her success.</li><li><b>Operating in Your Unique Genius:</b> Discover the importance of identifying your strengths, understanding what lights you up, and delegating tasks that don’t align with your mission.</li><li><b>Building a Remote Team:</b> Angela explains how to create a strong culture for remote employees, including training, collaboration, and fostering connection among team members.</li><li><b>AI and Business Efficiency:</b> Dive into the transformative role of AI in enhancing the productivity of virtual assistants and why staying ahead of technology is essential for entrepreneurs.</li><li><b>Overcoming Misconceptions:</b> Angela addresses common myths about outsourcing and virtual assistants, such as concerns over quality, time zones, and security.</li><li><b>Real-Life Success Stories:</b> Hear inspiring examples of how Angela’s clients have leveraged virtual assistants to reclaim their time, improve customer experiences, and drive business growth.</li></ul><p>Whether you’re an entrepreneur overwhelmed with tasks, a business owner looking to scale, or simply curious about the role of virtual assistants, this episode is packed with actionable insights to help you delegate smarter and achieve more.</p><p><b>Key Takeaways</b>:</p><ol><li>Delegating tasks to virtual assistants allows entrepreneurs to focus on their core strengths, leading to faster growth and greater satisfaction.</li><li>Building a collaborative and supportive remote team culture is vital for success.</li><li>Leveraging AI tools can exponentially increase productivity and efficiency.</li><li>It’s never too early to hire a VA; most business owners wish they had started sooner.</li><li>The right VA can take ownership of processes, improve customer satisfaction, and boost revenue—sometimes paying for themselves in just weeks!</li></ol><p><b>Connect with Angela Schroeder:</b> 🌐 <a href='https://unique-genius.com'>Unique Genius Virtual Assistance</a><br/>📱 Social: @AngelaBangsSchroeder</p><p><b>Connect with Built By Me Podcast:</b> Instagram: <a href='https://instagram.com/builtbymepodcast'>@BuiltByMePodcast</a><br/>Don’t forget to subscribe and leave us a review to help more entrepreneurs like you!</p>]]></description>
    <content:encoded><![CDATA[<p>In this insightful episode of the <em>Built By Me Podcast</em>, we sit down with Angela Schroeder, founder and CEO of Unique Genius Virtual Assistance. Angela shares her entrepreneurial journey from running a dance studio to creating a thriving VA agency that empowers entrepreneurs to focus on what they do best by delegating the rest.</p><p>Here’s what you can expect:</p><ul><li><b>Angela’s Journey:</b> Learn how Angela’s passion for helping others succeed led to the creation of Unique Genius and why delegation has been a key to her success.</li><li><b>Operating in Your Unique Genius:</b> Discover the importance of identifying your strengths, understanding what lights you up, and delegating tasks that don’t align with your mission.</li><li><b>Building a Remote Team:</b> Angela explains how to create a strong culture for remote employees, including training, collaboration, and fostering connection among team members.</li><li><b>AI and Business Efficiency:</b> Dive into the transformative role of AI in enhancing the productivity of virtual assistants and why staying ahead of technology is essential for entrepreneurs.</li><li><b>Overcoming Misconceptions:</b> Angela addresses common myths about outsourcing and virtual assistants, such as concerns over quality, time zones, and security.</li><li><b>Real-Life Success Stories:</b> Hear inspiring examples of how Angela’s clients have leveraged virtual assistants to reclaim their time, improve customer experiences, and drive business growth.</li></ul><p>Whether you’re an entrepreneur overwhelmed with tasks, a business owner looking to scale, or simply curious about the role of virtual assistants, this episode is packed with actionable insights to help you delegate smarter and achieve more.</p><p><b>Key Takeaways</b>:</p><ol><li>Delegating tasks to virtual assistants allows entrepreneurs to focus on their core strengths, leading to faster growth and greater satisfaction.</li><li>Building a collaborative and supportive remote team culture is vital for success.</li><li>Leveraging AI tools can exponentially increase productivity and efficiency.</li><li>It’s never too early to hire a VA; most business owners wish they had started sooner.</li><li>The right VA can take ownership of processes, improve customer satisfaction, and boost revenue—sometimes paying for themselves in just weeks!</li></ol><p><b>Connect with Angela Schroeder:</b> 🌐 <a href='https://unique-genius.com'>Unique Genius Virtual Assistance</a><br/>📱 Social: @AngelaBangsSchroeder</p><p><b>Connect with Built By Me Podcast:</b> Instagram: <a href='https://instagram.com/builtbymepodcast'>@BuiltByMePodcast</a><br/>Don’t forget to subscribe and leave us a review to help more entrepreneurs like you!</p>]]></content:encoded>
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    <pubDate>Thu, 05 Dec 2024 13:00:00 -0500</pubDate>
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    <itunes:title>Hire Better, Retain Longer: Unlocking Top Talent with Ryan Englin</itunes:title>
    <title>Hire Better, Retain Longer: Unlocking Top Talent with Ryan Englin</title>
    <itunes:summary><![CDATA[In this episode of the Built By Me Podcast, we sit down with Ryan Englin, CEO of Core Matters, to discuss the biggest challenges in hiring and retaining hourly employees. Ryan shares insights on building a winning company culture, designing a recruiting system that works, and why attracting employees is just like marketing to customers. 🎯 Key Takeaways: Recruiting is a marketing activity: Craft your job postings like customer ads.Build a “bench” of ready-to-hire candidates.Employees don’t lea...]]></itunes:summary>
    <description><![CDATA[<p>In this episode of the <em>Built By Me Podcast</em>, we sit down with Ryan Englin, CEO of Core Matters, to discuss the biggest challenges in hiring and retaining hourly employees. Ryan shares insights on building a winning company culture, designing a recruiting system that works, and why attracting employees is just like marketing to customers.</p><p>🎯 <b>Key Takeaways:</b></p><ul><li>Recruiting is a marketing activity: Craft your job postings like customer ads.</li><li>Build a “bench” of ready-to-hire candidates.</li><li>Employees don’t leave jobs—they leave people.</li><li>Culture isn’t perks—it’s alignment between leadership and employee goals.</li><li>A well-structured hiring process leads to better retention.</li></ul><p>If you&apos;re struggling to find quality talent or reduce turnover, this episode is packed with strategies to transform your hiring process.</p><p>🔗 Resources:</p><ul><li>Learn more about Core Matters: <a href='https://www.corematters.com'>corematters.com</a></li><li>Get Ryan’s book: <a href='https://www.corematters.com/freebook'>corematters.com/freebook</a></li></ul>]]></description>
    <content:encoded><![CDATA[<p>In this episode of the <em>Built By Me Podcast</em>, we sit down with Ryan Englin, CEO of Core Matters, to discuss the biggest challenges in hiring and retaining hourly employees. Ryan shares insights on building a winning company culture, designing a recruiting system that works, and why attracting employees is just like marketing to customers.</p><p>🎯 <b>Key Takeaways:</b></p><ul><li>Recruiting is a marketing activity: Craft your job postings like customer ads.</li><li>Build a “bench” of ready-to-hire candidates.</li><li>Employees don’t leave jobs—they leave people.</li><li>Culture isn’t perks—it’s alignment between leadership and employee goals.</li><li>A well-structured hiring process leads to better retention.</li></ul><p>If you&apos;re struggling to find quality talent or reduce turnover, this episode is packed with strategies to transform your hiring process.</p><p>🔗 Resources:</p><ul><li>Learn more about Core Matters: <a href='https://www.corematters.com'>corematters.com</a></li><li>Get Ryan’s book: <a href='https://www.corematters.com/freebook'>corematters.com/freebook</a></li></ul>]]></content:encoded>
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    <pubDate>Thu, 28 Nov 2024 11:00:00 -0500</pubDate>
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    <itunes:title>Unlocking Success in Home Services: Insights from Cowboy Colin DeHaan | Built By Me Podcast Ep. 15</itunes:title>
    <title>Unlocking Success in Home Services: Insights from Cowboy Colin DeHaan | Built By Me Podcast Ep. 15</title>
    <itunes:summary><![CDATA[In this episode of the Built By Me Podcast, we welcome entrepreneur and home service expert Colin DeHaan (Cowboy Colin) who shares valuable insights into scaling home service businesses. With over 2,000 applications for his Gutter Launch program, Colin discusses the importance of selflessness in leadership, overcoming pride, and the nuances between coaching and program sales. Dive into this episode for impactful stories and practical advice that can help you grow your business and achieve tha...]]></itunes:summary>
    <description><![CDATA[<p>In this episode of the Built By Me Podcast, we welcome entrepreneur and home service expert Colin DeHaan (Cowboy Colin) who shares valuable insights into scaling home service businesses. With over 2,000 applications for his Gutter Launch program, Colin discusses the importance of selflessness in leadership, overcoming pride, and the nuances between coaching and program sales. Dive into this episode for impactful stories and practical advice that can help you grow your business and achieve that entrepreneurial freedom you&apos;ve always dreamed of!</p><p><b>Key Takeaways:</b></p><ol><li>Recognizing and overcoming pride is crucial for business growth.</li><li>Selflessness is a core quality of effective leaders; those who focus on helping others succeed tend to thrive.</li><li>Competition can create market awareness and increased demand for services.</li><li>A clear company vision and willingness to unlearn bad habits sets successful entrepreneurs apart.</li><li>Understanding the right mindset and current market conditions is key to success in saturated markets.</li></ol><p><b>Notable Quotes:</b></p><ul><li>“The only reason you think you can&apos;t do it is because you think you can&apos;t do it.”</li><li>“Dying to themselves and just understanding how little they actually know is a big part of the pride.”</li><li>“Win bigly so that we can give bigly.”</li></ul><p><br/></p>]]></description>
    <content:encoded><![CDATA[<p>In this episode of the Built By Me Podcast, we welcome entrepreneur and home service expert Colin DeHaan (Cowboy Colin) who shares valuable insights into scaling home service businesses. With over 2,000 applications for his Gutter Launch program, Colin discusses the importance of selflessness in leadership, overcoming pride, and the nuances between coaching and program sales. Dive into this episode for impactful stories and practical advice that can help you grow your business and achieve that entrepreneurial freedom you&apos;ve always dreamed of!</p><p><b>Key Takeaways:</b></p><ol><li>Recognizing and overcoming pride is crucial for business growth.</li><li>Selflessness is a core quality of effective leaders; those who focus on helping others succeed tend to thrive.</li><li>Competition can create market awareness and increased demand for services.</li><li>A clear company vision and willingness to unlearn bad habits sets successful entrepreneurs apart.</li><li>Understanding the right mindset and current market conditions is key to success in saturated markets.</li></ol><p><b>Notable Quotes:</b></p><ul><li>“The only reason you think you can&apos;t do it is because you think you can&apos;t do it.”</li><li>“Dying to themselves and just understanding how little they actually know is a big part of the pride.”</li><li>“Win bigly so that we can give bigly.”</li></ul><p><br/></p>]]></content:encoded>
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    <itunes:author>Taina and Mo</itunes:author>
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    <pubDate>Thu, 21 Nov 2024 14:00:00 -0500</pubDate>
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    <itunes:title>Mastering Seasonal Business Challenges and Automation with Curt Kempton</itunes:title>
    <title>Mastering Seasonal Business Challenges and Automation with Curt Kempton</title>
    <itunes:summary><![CDATA[In this episode of the Built By Me Podcast, we sit down with Curt Kempton, founder of ResponsiBid, to talk about the ups, downs, and everything in between when it comes to running a seasonal business. Curt shares how he went from window cleaning to creating a software platform that’s helping home service businesses everywhere scale and succeed.    From embracing the challenges of seasonality to using automation to lighten the load, Curt’s advice is real, relatable, and packed with insigh...]]></itunes:summary>
    <description><![CDATA[<p>In this episode of the Built By Me Podcast, we sit down with Curt Kempton, founder of ResponsiBid, to talk about the ups, downs, and everything in between when it comes to running a seasonal business. Curt shares how he went from window cleaning to creating a software platform that’s helping home service businesses everywhere scale and succeed.  <br/><br/>From embracing the challenges of seasonality to using automation to lighten the load, Curt’s advice is real, relatable, and packed with insights you can put into action right away. Whether you’re running a business or just curious about what it takes to build something sustainable, you’ll love this conversation!  <br/><br/>Key Takeaways:<br/>- Embrace the Seasons: Fighting the natural highs and lows of your business? Curt says: stop. Lean into them and plan your downtime wisely.  <br/>- Budget for Peace of Mind: Planning ahead means you can take on unexpected expenses without breaking a sweat—and maybe even enjoy that vacation you’ve been putting off.  <br/>- Automation for the Win: AI and automation aren’t just buzzwords. They’re the secret to scaling without burning out your team (or yourself).  <br/>- Customers Come First: Fast, reliable service is a must. Your customers deserve it, and your business depends on it.  <br/><br/>Memorable Quotes:  <br/>- &quot;Don’t wish it was easier; wish you were better.&quot;  <br/>- &quot;When you budget right, you’re bulletproof.&quot;  <br/>- &quot;Automation ramps up fast and scales even faster—it’s a game-changer.&quot;  <br/><br/>Why Listen:<br/>Curt keeps it real about the challenges of running a business and how to stay ahead without losing your sanity. His mix of humour, honesty, and hard-earned wisdom will inspire you to take your business to the next level—whether that’s by embracing the seasons, getting serious about your budget, or finally giving automation a shot.  <br/><br/>Follow Us:<br/>Love what you’re hearing? Don’t forget to follow us on Instagram and LinkedIn, subscribe to the Built By Me Podcast, and leave a 5-star review. We appreciate you! ❤️</p>]]></description>
    <content:encoded><![CDATA[<p>In this episode of the Built By Me Podcast, we sit down with Curt Kempton, founder of ResponsiBid, to talk about the ups, downs, and everything in between when it comes to running a seasonal business. Curt shares how he went from window cleaning to creating a software platform that’s helping home service businesses everywhere scale and succeed.  <br/><br/>From embracing the challenges of seasonality to using automation to lighten the load, Curt’s advice is real, relatable, and packed with insights you can put into action right away. Whether you’re running a business or just curious about what it takes to build something sustainable, you’ll love this conversation!  <br/><br/>Key Takeaways:<br/>- Embrace the Seasons: Fighting the natural highs and lows of your business? Curt says: stop. Lean into them and plan your downtime wisely.  <br/>- Budget for Peace of Mind: Planning ahead means you can take on unexpected expenses without breaking a sweat—and maybe even enjoy that vacation you’ve been putting off.  <br/>- Automation for the Win: AI and automation aren’t just buzzwords. They’re the secret to scaling without burning out your team (or yourself).  <br/>- Customers Come First: Fast, reliable service is a must. Your customers deserve it, and your business depends on it.  <br/><br/>Memorable Quotes:  <br/>- &quot;Don’t wish it was easier; wish you were better.&quot;  <br/>- &quot;When you budget right, you’re bulletproof.&quot;  <br/>- &quot;Automation ramps up fast and scales even faster—it’s a game-changer.&quot;  <br/><br/>Why Listen:<br/>Curt keeps it real about the challenges of running a business and how to stay ahead without losing your sanity. His mix of humour, honesty, and hard-earned wisdom will inspire you to take your business to the next level—whether that’s by embracing the seasons, getting serious about your budget, or finally giving automation a shot.  <br/><br/>Follow Us:<br/>Love what you’re hearing? Don’t forget to follow us on Instagram and LinkedIn, subscribe to the Built By Me Podcast, and leave a 5-star review. We appreciate you! ❤️</p>]]></content:encoded>
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    <pubDate>Fri, 15 Nov 2024 12:00:00 -0500</pubDate>
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    <itunes:title>Building Terra Nova: Jodi Pendry’s Journey from Farm Life to Spa Owner</itunes:title>
    <title>Building Terra Nova: Jodi Pendry’s Journey from Farm Life to Spa Owner</title>
    <itunes:summary><![CDATA[In this inspiring episode of Built By Me, hosts Mo and Taina visit Terra Nova Nordic Spa in Woodstock, Ontario, and sit down with Jodi Pendry, founder and visionary behind the wellness retreat. Jodi’s journey from a life of farming and competitive horseback riding to creating a serene, nature-inspired spa is filled with perseverance, resourcefulness, and community support. Tune in as she shares how she turned a dream into reality through hard work, resilience, and a little creativity. Key Tak...]]></itunes:summary>
    <description><![CDATA[<p>In this inspiring episode of <em>Built By Me</em>, hosts Mo and Taina visit Terra Nova Nordic Spa in Woodstock, Ontario, and sit down with Jodi Pendry, founder and visionary behind the wellness retreat. Jodi’s journey from a life of farming and competitive horseback riding to creating a serene, nature-inspired spa is filled with perseverance, resourcefulness, and community support. Tune in as she shares how she turned a dream into reality through hard work, resilience, and a little creativity.</p><p><b>Key Takeaways:</b></p><ul><li><b>Background and Inspiration:</b> Jodi’s roots in farm life and her transition from massage therapy to opening a Nordic spa.</li><li><b>Overcoming Obstacles:</b> The challenges Jodi faced with financing and launching Terra Nova during the pandemic and how she found innovative ways to keep building.</li><li><b>Creating a Unique Spa Experience:</b> Insights into Terra Nova’s design, the importance of a peaceful, natural setting, and how the spa aims to provide a holistic retreat experience.</li><li><b>The Role of Community:</b> How community support and word of mouth have been essential for Terra Nova’s growth.</li><li><b>Advice for Entrepreneurs:</b> Jodi’s take on the importance of perseverance, trusting your vision, and taking challenges one step at a time.</li></ul><p><b>Memorable Quotes:</b></p><ul><li>“Every time you go to do something, it’s a little bit more difficult, a little bit longer time. Perseverance. Stick with your gut, put your head down.”</li><li>“If I stay true to what I’m wanting to create, people will come. We all look for a bit of a community to be part of.”</li></ul><p><b>Connect with Terra Nova Nordic Spa:</b></p><ul><li>Website: <a href='https://terranova.com'>TerraNova.com</a></li><li>Instagram: <a href='https://instagram.com/TerraNovaNordicSpa'>@TerraNovaNordicSpa</a></li><li>Facebook: <a href='https://facebook.com/TerraNovaNordicSpa'>Terra Nova Nordic Spa</a></li></ul><p><b>Listen Now:</b><br/>Join us for a heartfelt conversation with Jodi Pendry on creating a space of relaxation, resilience, and community in the world of wellness. Don&apos;t forget to like, subscribe, and leave a review if you enjoyed this episode!</p>]]></description>
    <content:encoded><![CDATA[<p>In this inspiring episode of <em>Built By Me</em>, hosts Mo and Taina visit Terra Nova Nordic Spa in Woodstock, Ontario, and sit down with Jodi Pendry, founder and visionary behind the wellness retreat. Jodi’s journey from a life of farming and competitive horseback riding to creating a serene, nature-inspired spa is filled with perseverance, resourcefulness, and community support. Tune in as she shares how she turned a dream into reality through hard work, resilience, and a little creativity.</p><p><b>Key Takeaways:</b></p><ul><li><b>Background and Inspiration:</b> Jodi’s roots in farm life and her transition from massage therapy to opening a Nordic spa.</li><li><b>Overcoming Obstacles:</b> The challenges Jodi faced with financing and launching Terra Nova during the pandemic and how she found innovative ways to keep building.</li><li><b>Creating a Unique Spa Experience:</b> Insights into Terra Nova’s design, the importance of a peaceful, natural setting, and how the spa aims to provide a holistic retreat experience.</li><li><b>The Role of Community:</b> How community support and word of mouth have been essential for Terra Nova’s growth.</li><li><b>Advice for Entrepreneurs:</b> Jodi’s take on the importance of perseverance, trusting your vision, and taking challenges one step at a time.</li></ul><p><b>Memorable Quotes:</b></p><ul><li>“Every time you go to do something, it’s a little bit more difficult, a little bit longer time. Perseverance. Stick with your gut, put your head down.”</li><li>“If I stay true to what I’m wanting to create, people will come. We all look for a bit of a community to be part of.”</li></ul><p><b>Connect with Terra Nova Nordic Spa:</b></p><ul><li>Website: <a href='https://terranova.com'>TerraNova.com</a></li><li>Instagram: <a href='https://instagram.com/TerraNovaNordicSpa'>@TerraNovaNordicSpa</a></li><li>Facebook: <a href='https://facebook.com/TerraNovaNordicSpa'>Terra Nova Nordic Spa</a></li></ul><p><b>Listen Now:</b><br/>Join us for a heartfelt conversation with Jodi Pendry on creating a space of relaxation, resilience, and community in the world of wellness. Don&apos;t forget to like, subscribe, and leave a review if you enjoyed this episode!</p>]]></content:encoded>
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    <pubDate>Thu, 07 Nov 2024 15:00:00 -0500</pubDate>
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    <itunes:title>How to Build a Customer Loyalty Program that Works | Lia Grimberg on Personalization &amp; Retention</itunes:title>
    <title>How to Build a Customer Loyalty Program that Works | Lia Grimberg on Personalization &amp; Retention</title>
    <itunes:summary><![CDATA[In this episode of Built By Me, we welcome Lia Grimberg, founder of Radicle Loyalty, who shares her expert insights into creating effective and engaging loyalty programs. With a career spanning over 20 years working with Canada’s top brands like PC Optimum, Air Miles, and Hudson’s Bay, Lia dives into how businesses—big or small—can leverage loyalty programs to drive growth and foster lasting customer relationships. Lia discusses how to make loyalty programs truly valuable without overwhelming...]]></itunes:summary>
    <description><![CDATA[<p>In this episode of <em>Built By Me</em>, we welcome Lia Grimberg, founder of Radicle Loyalty, who shares her expert insights into creating effective and engaging loyalty programs. With a career spanning over 20 years working with Canada’s top brands like PC Optimum, Air Miles, and Hudson’s Bay, Lia dives into how businesses—big or small—can leverage loyalty programs to drive growth and foster lasting customer relationships.</p><p>Lia discusses how to make loyalty programs truly valuable without overwhelming customers, why data-driven personalization is key, and how to design perks that resonate. Whether you’re starting fresh or refreshing an old loyalty program, Lia’s insights provide actionable steps to align loyalty with your business goals.</p><p><b>Key Topics Covered:</b></p><ul><li>Crafting loyalty programs that balance personalization with privacy</li><li>Non-monetary perks that make loyalty accessible for small businesses</li><li>The difference between &quot;cool&quot; and &quot;creepy&quot; in customer data use</li><li>Practical metrics to measure program success and improve customer retention</li></ul><p><b>Connect with Lia Grimberg:</b></p><ul><li>LinkedIn: <a href='https://www.linkedin.com/in/liajasani/'>Lia Grimberg</a></li><li>Radicle Loyalty: <a href='https://www.linkedin.com/company/radicle-loyalty/?viewAsMember=true'>Radicle Loyalty on LinkedIn</a></li></ul><p>Don’t forget to like, subscribe, and follow us on Instagram @builtbymepodcast for more insights on entrepreneurship!</p>]]></description>
    <content:encoded><![CDATA[<p>In this episode of <em>Built By Me</em>, we welcome Lia Grimberg, founder of Radicle Loyalty, who shares her expert insights into creating effective and engaging loyalty programs. With a career spanning over 20 years working with Canada’s top brands like PC Optimum, Air Miles, and Hudson’s Bay, Lia dives into how businesses—big or small—can leverage loyalty programs to drive growth and foster lasting customer relationships.</p><p>Lia discusses how to make loyalty programs truly valuable without overwhelming customers, why data-driven personalization is key, and how to design perks that resonate. Whether you’re starting fresh or refreshing an old loyalty program, Lia’s insights provide actionable steps to align loyalty with your business goals.</p><p><b>Key Topics Covered:</b></p><ul><li>Crafting loyalty programs that balance personalization with privacy</li><li>Non-monetary perks that make loyalty accessible for small businesses</li><li>The difference between &quot;cool&quot; and &quot;creepy&quot; in customer data use</li><li>Practical metrics to measure program success and improve customer retention</li></ul><p><b>Connect with Lia Grimberg:</b></p><ul><li>LinkedIn: <a href='https://www.linkedin.com/in/liajasani/'>Lia Grimberg</a></li><li>Radicle Loyalty: <a href='https://www.linkedin.com/company/radicle-loyalty/?viewAsMember=true'>Radicle Loyalty on LinkedIn</a></li></ul><p>Don’t forget to like, subscribe, and follow us on Instagram @builtbymepodcast for more insights on entrepreneurship!</p>]]></content:encoded>
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    <pubDate>Thu, 31 Oct 2024 15:00:00 -0400</pubDate>
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    <itunes:title>How SOPs Can Transform Your Business | Caleb Wininger on Scaling &amp; Delegation</itunes:title>
    <title>How SOPs Can Transform Your Business | Caleb Wininger on Scaling &amp; Delegation</title>
    <itunes:summary><![CDATA[In this episode of the Built By Me Podcast, we sit down with Caleb Wininger, founder of Lake State Cleaning and business coach at CONQUER, to discuss how Standard Operating Procedures (SOPs) can transform a business. Caleb shares his journey from starting as an "accidental entrepreneur" to building multiple businesses and achieving time freedom through delegation and systems. We explore the importance of SOPs for scaling, how to implement them, and the common mistakes entrepreneurs make, like...]]></itunes:summary>
    <description><![CDATA[<p>In this episode of the <em>Built By Me Podcast</em>, we sit down with Caleb Wininger, founder of Lake State Cleaning and business coach at CONQUER, to discuss how Standard Operating Procedures (SOPs) can transform a business. Caleb shares his journey from starting as an &quot;accidental entrepreneur&quot; to building multiple businesses and achieving time freedom through delegation and systems.</p><p>We explore the importance of SOPs for scaling, how to implement them, and the common mistakes entrepreneurs make, like over-complicating systems or failing to monitor compliance. Caleb also gives practical advice on starting small, automating where possible, and empowering your team to contribute to process improvements.</p><p>Tune in to learn how to balance control, manage multiple businesses, and use tools like Google Docs and Slack to create simple, effective systems.</p><p><b>Key Takeaways:</b></p><ul><li>The importance of time freedom for entrepreneurs</li><li>Start with small, manageable SOPs</li><li>Delegate and trust your team for success</li><li>Use simple tools like Google Docs and video for documentation</li><li>Measure inputs, not just outputs, to avoid being in reaction mode</li></ul><p><b>Connect with Caleb:</b></p><ul><li>LinkedIn: <a href='https://www.linkedin.com'>Caleb Wininger</a></li></ul><p>Don’t forget to like, subscribe, and follow us on Instagram @builtbymepodcast!</p>]]></description>
    <content:encoded><![CDATA[<p>In this episode of the <em>Built By Me Podcast</em>, we sit down with Caleb Wininger, founder of Lake State Cleaning and business coach at CONQUER, to discuss how Standard Operating Procedures (SOPs) can transform a business. Caleb shares his journey from starting as an &quot;accidental entrepreneur&quot; to building multiple businesses and achieving time freedom through delegation and systems.</p><p>We explore the importance of SOPs for scaling, how to implement them, and the common mistakes entrepreneurs make, like over-complicating systems or failing to monitor compliance. Caleb also gives practical advice on starting small, automating where possible, and empowering your team to contribute to process improvements.</p><p>Tune in to learn how to balance control, manage multiple businesses, and use tools like Google Docs and Slack to create simple, effective systems.</p><p><b>Key Takeaways:</b></p><ul><li>The importance of time freedom for entrepreneurs</li><li>Start with small, manageable SOPs</li><li>Delegate and trust your team for success</li><li>Use simple tools like Google Docs and video for documentation</li><li>Measure inputs, not just outputs, to avoid being in reaction mode</li></ul><p><b>Connect with Caleb:</b></p><ul><li>LinkedIn: <a href='https://www.linkedin.com'>Caleb Wininger</a></li></ul><p>Don’t forget to like, subscribe, and follow us on Instagram @builtbymepodcast!</p>]]></content:encoded>
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    <pubDate>Thu, 24 Oct 2024 15:00:00 -0400</pubDate>
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    <itunes:title>Stop Avoiding Your Accounting: Meaghan Likes on Mastering Money for Your Business</itunes:title>
    <title>Stop Avoiding Your Accounting: Meaghan Likes on Mastering Money for Your Business</title>
    <itunes:summary><![CDATA[ In this episode of the Built By Me Podcast, hosts Taina and Mo are joined by special guest Meaghan Likes, a CPA from Northern California with a unique focus on the home services industry. Meaghan shares her journey into accounting, explaining how she found her niche in helping home service businesses achieve financial clarity and success. The conversation takes a personal turn as Meaghan recounts how she initially resisted her husband Jeff’s idea of starting a window cleaning business. ...]]></itunes:summary>
    <description><![CDATA[<p> In this episode of the Built By Me Podcast, hosts Taina and Mo are joined by special guest Meaghan Likes, a CPA from Northern California with a unique focus on the home services industry. Meaghan shares her journey into accounting, explaining how she found her niche in helping home service businesses achieve financial clarity and success.</p><p>The conversation takes a personal turn as Meaghan recounts how she initially resisted her husband Jeff’s idea of starting a window cleaning business. However, she eventually embraced her role in managing the finances and operations, and in doing so, discovered her passion for financial literacy. Meaghan emphasizes the importance of understanding finances for small business owners and shares how she empowers others to achieve financial freedom through smart financial management.</p><p>Recorded live from a bustling convention, this episode also features lighthearted banter about the lively environment and the comfortable seating arrangements. Meaghan&apos;s expertise, combined with her engaging storytelling, makes for an insightful and entertaining episode.</p><p><b>Key Takeaways:</b></p><ul><li>Meaghan’s journey into accounting and why she specializes in home service businesses.</li><li>The story behind Meaghan and her husband Jeff&apos;s window cleaning business and her initial reluctance to get involved.</li><li>Why financial literacy is essential for small business owners to thrive.</li><li>Practical steps business owners can take to manage their finances better and achieve financial freedom.</li></ul><p>Join us for an episode full of financial wisdom and personal anecdotes that will inspire any small business owner to take control of their financial future!</p>]]></description>
    <content:encoded><![CDATA[<p> In this episode of the Built By Me Podcast, hosts Taina and Mo are joined by special guest Meaghan Likes, a CPA from Northern California with a unique focus on the home services industry. Meaghan shares her journey into accounting, explaining how she found her niche in helping home service businesses achieve financial clarity and success.</p><p>The conversation takes a personal turn as Meaghan recounts how she initially resisted her husband Jeff’s idea of starting a window cleaning business. However, she eventually embraced her role in managing the finances and operations, and in doing so, discovered her passion for financial literacy. Meaghan emphasizes the importance of understanding finances for small business owners and shares how she empowers others to achieve financial freedom through smart financial management.</p><p>Recorded live from a bustling convention, this episode also features lighthearted banter about the lively environment and the comfortable seating arrangements. Meaghan&apos;s expertise, combined with her engaging storytelling, makes for an insightful and entertaining episode.</p><p><b>Key Takeaways:</b></p><ul><li>Meaghan’s journey into accounting and why she specializes in home service businesses.</li><li>The story behind Meaghan and her husband Jeff&apos;s window cleaning business and her initial reluctance to get involved.</li><li>Why financial literacy is essential for small business owners to thrive.</li><li>Practical steps business owners can take to manage their finances better and achieve financial freedom.</li></ul><p>Join us for an episode full of financial wisdom and personal anecdotes that will inspire any small business owner to take control of their financial future!</p>]]></content:encoded>
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    <itunes:author>Taina and Mo</itunes:author>
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    <pubDate>Tue, 01 Oct 2024 15:00:00 -0400</pubDate>
    <itunes:duration>1891</itunes:duration>
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    <itunes:title>How to Get Your Business to the Top of Google: SEO Strategies with Bernie from 1SEO</itunes:title>
    <title>How to Get Your Business to the Top of Google: SEO Strategies with Bernie from 1SEO</title>
    <itunes:summary><![CDATA[In this episode of the Built By Me Podcast, we sit down with Bernie, the head of partnerships at 1SEO, a specialized marketing agency dedicated to service-based businesses. Bernie takes us deep into the world of Search Engine Optimization (SEO), sharing invaluable insights on how businesses can boost their organic online visibility and drive more qualified traffic. Here's what we cover: The Power of SEO: Bernie explains why appearing in the top three organic search results on Google is crucia...]]></itunes:summary>
    <description><![CDATA[<p>In this episode of the <em>Built By Me Podcast</em>, we sit down with Bernie, the head of partnerships at 1SEO, a specialized marketing agency dedicated to service-based businesses. Bernie takes us deep into the world of Search Engine Optimization (SEO), sharing invaluable insights on how businesses can boost their organic online visibility and drive more qualified traffic.</p><p>Here&apos;s what we cover:</p><ul><li><b>The Power of SEO:</b> Bernie explains why appearing in the top three organic search results on Google is crucial for any service-based business looking to attract more clients and maintain a strong online presence.</li><li><b>Intent-Based Keywords:</b> Learn how to identify and target the right keywords that align with your potential customers&apos; search intent, leading to higher conversion rates and better user engagement.</li><li><b>Pay-Per-Click (PPC) Strategies:</b> Bernie breaks down the essentials of PPC campaigns and how they complement a robust SEO strategy to maximize your business’s online exposure.</li><li><b>Building a Winning SEO Strategy:</b> From on-page optimization to link-building tactics, Bernie covers the core components of a successful SEO strategy, giving you a roadmap to elevate your business’s digital marketing efforts.</li></ul><p>Whether you’re just starting your journey in digital marketing or looking to refine your existing strategy, this episode is packed with practical advice and actionable tips to help you succeed online.</p><p>Tune in to gain insights from an SEO expert and learn how to dominate your market by leveraging the power of search engines!</p><p><b>Listen now on Spotify, Apple Music, and YouTube!</b></p>]]></description>
    <content:encoded><![CDATA[<p>In this episode of the <em>Built By Me Podcast</em>, we sit down with Bernie, the head of partnerships at 1SEO, a specialized marketing agency dedicated to service-based businesses. Bernie takes us deep into the world of Search Engine Optimization (SEO), sharing invaluable insights on how businesses can boost their organic online visibility and drive more qualified traffic.</p><p>Here&apos;s what we cover:</p><ul><li><b>The Power of SEO:</b> Bernie explains why appearing in the top three organic search results on Google is crucial for any service-based business looking to attract more clients and maintain a strong online presence.</li><li><b>Intent-Based Keywords:</b> Learn how to identify and target the right keywords that align with your potential customers&apos; search intent, leading to higher conversion rates and better user engagement.</li><li><b>Pay-Per-Click (PPC) Strategies:</b> Bernie breaks down the essentials of PPC campaigns and how they complement a robust SEO strategy to maximize your business’s online exposure.</li><li><b>Building a Winning SEO Strategy:</b> From on-page optimization to link-building tactics, Bernie covers the core components of a successful SEO strategy, giving you a roadmap to elevate your business’s digital marketing efforts.</li></ul><p>Whether you’re just starting your journey in digital marketing or looking to refine your existing strategy, this episode is packed with practical advice and actionable tips to help you succeed online.</p><p>Tune in to gain insights from an SEO expert and learn how to dominate your market by leveraging the power of search engines!</p><p><b>Listen now on Spotify, Apple Music, and YouTube!</b></p>]]></content:encoded>
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    <pubDate>Tue, 10 Sep 2024 11:00:00 -0400</pubDate>
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    <itunes:title>All Things Digital Marketing for Home Service Businesses with Ross McDaniel</itunes:title>
    <title>All Things Digital Marketing for Home Service Businesses with Ross McDaniel</title>
    <itunes:summary><![CDATA[In this episode, we’re joined by Ross McDaniel, a growth marketer and founder of Fencepost, a marketing agency dedicated to helping home service businesses—like roofers, electricians, and lawn care professionals—generate high-quality leads and five-star reviews. Ross shares his insights on the importance of digital marketing, SEO, and maintaining an online presence, especially for businesses that have traditionally relied on word-of-mouth referrals. He walks us through actionable steps to boo...]]></itunes:summary>
    <description><![CDATA[<p>In this episode, we’re joined by Ross McDaniel, a growth marketer and founder of Fencepost, a marketing agency dedicated to helping home service businesses—like roofers, electricians, and lawn care professionals—generate high-quality leads and five-star reviews.</p><p>Ross shares his insights on the importance of digital marketing, SEO, and maintaining an online presence, especially for businesses that have traditionally relied on word-of-mouth referrals. He walks us through actionable steps to boost visibility, including claiming your Google business listing, gathering regular customer reviews, and creating content that showcases your work.</p><p>The discussion highlights the &apos;local growth formula,&apos; which focuses on visibility, competency, social proof, and referrals. Ross also touches on the effective use of Google and Facebook ads, the significance of having a feedback loop for tracking lead quality, and how content creation can drive brand awareness. Whether you’re starting on a shoestring budget or looking to optimize your existing strategies, this episode offers valuable insights to help your home service business thrive.</p><p><b>Key Takeaways:</b></p><ul><li>Start digital marketing with a focus on Google ads.</li><li>Claim your Google business listing and regularly collect reviews.</li><li>Use the &apos;local growth formula&apos; to drive visibility and trust.</li><li>Track the quality of leads and adjust your strategy iteratively.</li></ul><p><b>Don’t Miss:</b> Join us in Nashville from August 23rd-24th to catch live interviews with industry experts at the NiceJob booth!<br/><br/>Follow us on Instagram and Subscribe to our YouTube Channel to stay updated. <br/>The Local Growth Formula PDF: https://drive.google.com/file/d/1JQGK6BaXnGSE4FiTRZaBdpbrBtdxe1Wx/view?usp=sharing </p>]]></description>
    <content:encoded><![CDATA[<p>In this episode, we’re joined by Ross McDaniel, a growth marketer and founder of Fencepost, a marketing agency dedicated to helping home service businesses—like roofers, electricians, and lawn care professionals—generate high-quality leads and five-star reviews.</p><p>Ross shares his insights on the importance of digital marketing, SEO, and maintaining an online presence, especially for businesses that have traditionally relied on word-of-mouth referrals. He walks us through actionable steps to boost visibility, including claiming your Google business listing, gathering regular customer reviews, and creating content that showcases your work.</p><p>The discussion highlights the &apos;local growth formula,&apos; which focuses on visibility, competency, social proof, and referrals. Ross also touches on the effective use of Google and Facebook ads, the significance of having a feedback loop for tracking lead quality, and how content creation can drive brand awareness. Whether you’re starting on a shoestring budget or looking to optimize your existing strategies, this episode offers valuable insights to help your home service business thrive.</p><p><b>Key Takeaways:</b></p><ul><li>Start digital marketing with a focus on Google ads.</li><li>Claim your Google business listing and regularly collect reviews.</li><li>Use the &apos;local growth formula&apos; to drive visibility and trust.</li><li>Track the quality of leads and adjust your strategy iteratively.</li></ul><p><b>Don’t Miss:</b> Join us in Nashville from August 23rd-24th to catch live interviews with industry experts at the NiceJob booth!<br/><br/>Follow us on Instagram and Subscribe to our YouTube Channel to stay updated. <br/>The Local Growth Formula PDF: https://drive.google.com/file/d/1JQGK6BaXnGSE4FiTRZaBdpbrBtdxe1Wx/view?usp=sharing </p>]]></content:encoded>
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    <itunes:author>Taina and Mo</itunes:author>
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    <pubDate>Mon, 19 Aug 2024 18:00:00 -0400</pubDate>
    <itunes:duration>3105</itunes:duration>
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    <itunes:title>Built By Me Ep 7:  Elevating Customer Experience in Home Services with Dallin Huso &amp; Branden Sewell</itunes:title>
    <title>Built By Me Ep 7:  Elevating Customer Experience in Home Services with Dallin Huso &amp; Branden Sewell</title>
    <itunes:summary><![CDATA[Amazing news! The Built By Me Podcast is hitting the road! Hosts Taina and Mo are going to be at the Huge Convention on August 23-24 in Nashville. We’ll be interviewing some amazing titans in the industry live at the show. Come visit us at the NiceJob Booth, we’d love to meet you. See you then!  In this episode, we dive into improving customer experience across various home services industries. Our speakers share valuable insights on responding to customer reviews, investing in customer servi...]]></itunes:summary>
    <description><![CDATA[<p>Amazing news! The Built By Me Podcast is hitting the road! Hosts Taina and Mo are going to be at the Huge Convention on August 23-24 in Nashville. We’ll be interviewing some amazing titans in the industry live at the show. Come visit us at the NiceJob Booth, we’d love to meet you. See you then!<br/><br/>In this episode, we dive into improving customer experience across various home services industries. Our speakers share valuable insights on responding to customer reviews, investing in customer service, setting technician standards, and ensuring quality and consistency. We also discuss the importance of shared mission and core values, the role of empathy and active listening, and the necessity of addressing negative reviews promptly. The conversation highlights the significance of starting with the end in mind, creating recurring revenue, and surrounding yourself with like-minded individuals to grow your business. Tune in to learn how prioritizing relationships, community, and quality can transform your home services business.<br/><br/><b>Key Takeaways:</b><br/><br/>- Implement job follow-ups to catch issues early and turn them into positive reviews.<br/>- Respond to negative online reviews with a solution-oriented approach.<br/>- Call customers after jobs to get feedback and catch potential issues early.<br/>- Avoid shortcuts that compromise customer experience in the long term.<br/>- Hire employees who embody company values and take ownership of<br/><br/>As always don&apos;t forget to like, comment, and subscribe and follow us on social media @builtbymepodcast <br/><br/>Wanna get more 5-star reviews for your business? Check out NiceJob: https://get.nicejob.com/</p>]]></description>
    <content:encoded><![CDATA[<p>Amazing news! The Built By Me Podcast is hitting the road! Hosts Taina and Mo are going to be at the Huge Convention on August 23-24 in Nashville. We’ll be interviewing some amazing titans in the industry live at the show. Come visit us at the NiceJob Booth, we’d love to meet you. See you then!<br/><br/>In this episode, we dive into improving customer experience across various home services industries. Our speakers share valuable insights on responding to customer reviews, investing in customer service, setting technician standards, and ensuring quality and consistency. We also discuss the importance of shared mission and core values, the role of empathy and active listening, and the necessity of addressing negative reviews promptly. The conversation highlights the significance of starting with the end in mind, creating recurring revenue, and surrounding yourself with like-minded individuals to grow your business. Tune in to learn how prioritizing relationships, community, and quality can transform your home services business.<br/><br/><b>Key Takeaways:</b><br/><br/>- Implement job follow-ups to catch issues early and turn them into positive reviews.<br/>- Respond to negative online reviews with a solution-oriented approach.<br/>- Call customers after jobs to get feedback and catch potential issues early.<br/>- Avoid shortcuts that compromise customer experience in the long term.<br/>- Hire employees who embody company values and take ownership of<br/><br/>As always don&apos;t forget to like, comment, and subscribe and follow us on social media @builtbymepodcast <br/><br/>Wanna get more 5-star reviews for your business? Check out NiceJob: https://get.nicejob.com/</p>]]></content:encoded>
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    <pubDate>Wed, 31 Jul 2024 11:00:00 -0400</pubDate>
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    <itunes:title>Entrepreneurship &amp; Coaching with Allen Lee | Built By Me Podcast</itunes:title>
    <title>Entrepreneurship &amp; Coaching with Allen Lee | Built By Me Podcast</title>
    <itunes:summary><![CDATA[Join us for Episode 6 of the Built By Me Podcast featuring Allen Lee! 🎙️ In this insightful conversation, we explore entrepreneurship, coaching, and business growth. Allen shares his journey from starting a handyman business to becoming a successful coach and content creator.  Key takeaways include the importance of humility, mentorship, and surrounding yourself with the right people. Learn how implementing systems, delegating tasks, and creating high-quality content can help you navigate cha...]]></itunes:summary>
    <description><![CDATA[<p>Join us for Episode 6 of the Built By Me Podcast featuring Allen Lee! 🎙️ In this insightful conversation, we explore entrepreneurship, coaching, and business growth. Allen shares his journey from starting a handyman business to becoming a successful coach and content creator.<br/><br/>Key takeaways include the importance of humility, mentorship, and surrounding yourself with the right people. Learn how implementing systems, delegating tasks, and creating high-quality content can help you navigate challenges and grow your business.<br/><br/>Highlights:<br/><br/>Allen&apos;s entrepreneurial journey and the growth of his handyman business<br/>The role of mentorship and coaching in overcoming hurdles<br/>Balancing work-life and maintaining a positive mindset<br/>The impact of YouTube on business growth and community upliftment<br/>Committing to a 100-day video challenge and its rewards<br/>Don&apos;t forget to like, comment, and subscribe for more inspiring stories and practical advice!<br/><br/>#BuiltByMePodcast #Entrepreneurship #BusinessGrowth #Coaching #AllenLee #HandymanBusiness #YouTubeSuccess</p>]]></description>
    <content:encoded><![CDATA[<p>Join us for Episode 6 of the Built By Me Podcast featuring Allen Lee! 🎙️ In this insightful conversation, we explore entrepreneurship, coaching, and business growth. Allen shares his journey from starting a handyman business to becoming a successful coach and content creator.<br/><br/>Key takeaways include the importance of humility, mentorship, and surrounding yourself with the right people. Learn how implementing systems, delegating tasks, and creating high-quality content can help you navigate challenges and grow your business.<br/><br/>Highlights:<br/><br/>Allen&apos;s entrepreneurial journey and the growth of his handyman business<br/>The role of mentorship and coaching in overcoming hurdles<br/>Balancing work-life and maintaining a positive mindset<br/>The impact of YouTube on business growth and community upliftment<br/>Committing to a 100-day video challenge and its rewards<br/>Don&apos;t forget to like, comment, and subscribe for more inspiring stories and practical advice!<br/><br/>#BuiltByMePodcast #Entrepreneurship #BusinessGrowth #Coaching #AllenLee #HandymanBusiness #YouTubeSuccess</p>]]></content:encoded>
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    <itunes:author>Taina and Mo</itunes:author>
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    <pubDate>Mon, 08 Jul 2024 12:00:00 -0400</pubDate>
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  <item>
    <itunes:title>Master Home Service Business Growth with Dave Moerman!</itunes:title>
    <title>Master Home Service Business Growth with Dave Moerman!</title>
    <itunes:summary><![CDATA[In this episode, we delve into the world of home service businesses with expert Dave Moerman, founder of Home Service Business Coach. Discover proven strategies for growing your business through delegation, systemization, and strategic planning. Dave shares his journey from running a student painting company to building a successful pressure washing business, highlighting the importance of a strong online presence, content creation, and effective coaching. Key Topics Discussed: Entrepreneuria...]]></itunes:summary>
    <description><![CDATA[<p>In this episode, we delve into the world of home service businesses with expert Dave Moerman, founder of Home Service Business Coach. Discover proven strategies for growing your business through delegation, systemization, and strategic planning. Dave shares his journey from running a student painting company to building a successful pressure washing business, highlighting the importance of a strong online presence, content creation, and effective coaching.</p><p><b>Key Topics Discussed:</b></p><ol><li><b>Entrepreneurial Journey:</b><ul><li>Transition from a student painting company to a thriving pressure washing business.</li><li>Achieving financial freedom by overcoming &quot;golden handcuffs.&quot;</li></ul></li><li><b>Growth Strategies:</b><ul><li>Importance of delegation and identifying strengths.</li><li>Systemization and strategic planning for scaling your business.</li></ul></li><li><b>Online Presence and Content Creation:</b><ul><li>Leveraging podcasts and YouTube channels to provide value and attract clients.</li><li>Building a professional image with a well-designed website and positive reviews.</li></ul></li><li><b>Coaching and Mentoring:</b><ul><li>Dave&apos;s approach to coaching business owners in sales, service, and operations.</li><li>The role of mentoring and community in business growth.</li></ul></li><li><b>Balancing Passion and Education:</b><ul><li>Combining entrepreneurial pursuits with formal education.</li><li>Using reading as a tool for learning new skills and enhancing business acumen.</li></ul></li><li><b>Team Building and Delegation:</b><ul><li>Training past clients to become coaches and expand the team.</li><li>Importance of a happy team for client satisfaction.</li></ul></li><li><b>Scaling Without Franchising:</b><ul><li>Focusing on systems and employee training over franchising.</li><li>Benefits and drawbacks of franchising in home services.</li></ul></li><li><b>High-Ticket Coaching Programs:</b><ul><li>Offering high-value coaching for entrepreneurs seeking scalability.</li><li>Three pillars of Dave&apos;s coaching program: hiring, financial management, and lead generation.</li></ul></li></ol><p><b>Quotes to Remember:</b></p><ul><li>&quot;Happy team = happy clients.&quot;</li><li>&quot;Investing in coaching = time freedom.&quot;</li></ul><p><b>Guest Bio:</b> Dave Moerman is the founder of Home Service Business Coach with over 15 years of experience in the pressure washing industry. He started Revive Services Ltd. and grew it into a profitable business, allowing him to coach and mentor other entrepreneurs. Dave is passionate about helping business owners achieve financial independence and work-life balance through effective delegation, systemization, and strategic planning.</p><p><b>Connect with Dave Moerman:</b></p><ul><li><a href='https://homeservicebusinesscoach.com/'>Home Service Business Coach Website</a></li><li><a href='https://reviveservices.ca/'>Revive Services Ltd. Website</a></li></ul><p>Subscribe and hit the bell icon to get notified about more insightful episodes on mastering home service business growth!</p>]]></description>
    <content:encoded><![CDATA[<p>In this episode, we delve into the world of home service businesses with expert Dave Moerman, founder of Home Service Business Coach. Discover proven strategies for growing your business through delegation, systemization, and strategic planning. Dave shares his journey from running a student painting company to building a successful pressure washing business, highlighting the importance of a strong online presence, content creation, and effective coaching.</p><p><b>Key Topics Discussed:</b></p><ol><li><b>Entrepreneurial Journey:</b><ul><li>Transition from a student painting company to a thriving pressure washing business.</li><li>Achieving financial freedom by overcoming &quot;golden handcuffs.&quot;</li></ul></li><li><b>Growth Strategies:</b><ul><li>Importance of delegation and identifying strengths.</li><li>Systemization and strategic planning for scaling your business.</li></ul></li><li><b>Online Presence and Content Creation:</b><ul><li>Leveraging podcasts and YouTube channels to provide value and attract clients.</li><li>Building a professional image with a well-designed website and positive reviews.</li></ul></li><li><b>Coaching and Mentoring:</b><ul><li>Dave&apos;s approach to coaching business owners in sales, service, and operations.</li><li>The role of mentoring and community in business growth.</li></ul></li><li><b>Balancing Passion and Education:</b><ul><li>Combining entrepreneurial pursuits with formal education.</li><li>Using reading as a tool for learning new skills and enhancing business acumen.</li></ul></li><li><b>Team Building and Delegation:</b><ul><li>Training past clients to become coaches and expand the team.</li><li>Importance of a happy team for client satisfaction.</li></ul></li><li><b>Scaling Without Franchising:</b><ul><li>Focusing on systems and employee training over franchising.</li><li>Benefits and drawbacks of franchising in home services.</li></ul></li><li><b>High-Ticket Coaching Programs:</b><ul><li>Offering high-value coaching for entrepreneurs seeking scalability.</li><li>Three pillars of Dave&apos;s coaching program: hiring, financial management, and lead generation.</li></ul></li></ol><p><b>Quotes to Remember:</b></p><ul><li>&quot;Happy team = happy clients.&quot;</li><li>&quot;Investing in coaching = time freedom.&quot;</li></ul><p><b>Guest Bio:</b> Dave Moerman is the founder of Home Service Business Coach with over 15 years of experience in the pressure washing industry. He started Revive Services Ltd. and grew it into a profitable business, allowing him to coach and mentor other entrepreneurs. Dave is passionate about helping business owners achieve financial independence and work-life balance through effective delegation, systemization, and strategic planning.</p><p><b>Connect with Dave Moerman:</b></p><ul><li><a href='https://homeservicebusinesscoach.com/'>Home Service Business Coach Website</a></li><li><a href='https://reviveservices.ca/'>Revive Services Ltd. Website</a></li></ul><p>Subscribe and hit the bell icon to get notified about more insightful episodes on mastering home service business growth!</p>]]></content:encoded>
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    <pubDate>Mon, 17 Jun 2024 09:00:00 -0400</pubDate>
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    <itunes:title>Women Entrepreneurs in Male-Dominated Industries with Christine Hodge, CEO of Clearview Washing LLC</itunes:title>
    <title>Women Entrepreneurs in Male-Dominated Industries with Christine Hodge, CEO of Clearview Washing LLC</title>
    <itunes:summary><![CDATA[In this episode, we dive into the unique experiences of female entrepreneurs thriving in male-dominated industries. Join us as Christine Hodge, CEO of ClearView Washing LLC, shares her inspiring journey from paralegal to CEO, where she has successfully grown her company's revenue by over 200% and doubled its staff. We talked about: Embracing Diversity and Inclusivity: Christine and our speakers discuss the critical importance of fostering diverse and inclusive workplaces. They share personal ...]]></itunes:summary>
    <description><![CDATA[<p>In this episode, we dive into the unique experiences of female entrepreneurs thriving in male-dominated industries. Join us as Christine Hodge, CEO of ClearView Washing LLC, shares her inspiring journey from paralegal to CEO, where she has successfully grown her company&apos;s revenue by over 200% and doubled its staff.</p><p><b>We talked about:</b></p><ul><li><b>Embracing Diversity and Inclusivity</b>: Christine and our speakers discuss the critical importance of fostering diverse and inclusive workplaces. They share personal stories of overcoming challenges and the benefits of diverse perspectives in business decision-making.</li><li><b>Balancing Work and Family</b>: The conversation explores the balancing act of managing professional responsibilities alongside family life. Christine provides insights into setting boundaries, prioritizing tasks, and maintaining a healthy work-life balance.</li><li><b>Journey to Entrepreneurship</b>: Christine reveals her transition from an unfulfilling corporate job to becoming a stay-at-home mom, and eventually taking the reins as CEO of ClearView Washing. Her story underscores the value of showing children the potential of hard work and entrepreneurship.</li><li><b>Gender Dynamics in Business</b>: As a female leader in a male-dominated industry, Christine discusses her strategies for building credibility and navigating gender biases. She emphasizes the importance of leveraging diverse perspectives and maintaining professional respect in family-run businesses.</li><li><b>Business Growth and Strategies</b>: Learn about the innovative marketing strategies and business processes that have driven ClearView Washing&apos;s impressive growth. Christine and her partner share how they have effectively complemented each other’s strengths to achieve their goals.</li><li><b>Delegation and Overcoming Impostor Syndrome</b>: Christine opens up about her struggles with delegating tasks and impostor syndrome. She shares her journey towards becoming more comfortable with delegation and the importance of recognizing and valuing one&apos;s own contributions.</li></ul><p><br/>If you enjoy this episode, please leave us a rating, and don&apos;t forget to like, comment, and subscribe to our channel and follow us on Instagram @builtbymepodcast</p>]]></description>
    <content:encoded><![CDATA[<p>In this episode, we dive into the unique experiences of female entrepreneurs thriving in male-dominated industries. Join us as Christine Hodge, CEO of ClearView Washing LLC, shares her inspiring journey from paralegal to CEO, where she has successfully grown her company&apos;s revenue by over 200% and doubled its staff.</p><p><b>We talked about:</b></p><ul><li><b>Embracing Diversity and Inclusivity</b>: Christine and our speakers discuss the critical importance of fostering diverse and inclusive workplaces. They share personal stories of overcoming challenges and the benefits of diverse perspectives in business decision-making.</li><li><b>Balancing Work and Family</b>: The conversation explores the balancing act of managing professional responsibilities alongside family life. Christine provides insights into setting boundaries, prioritizing tasks, and maintaining a healthy work-life balance.</li><li><b>Journey to Entrepreneurship</b>: Christine reveals her transition from an unfulfilling corporate job to becoming a stay-at-home mom, and eventually taking the reins as CEO of ClearView Washing. Her story underscores the value of showing children the potential of hard work and entrepreneurship.</li><li><b>Gender Dynamics in Business</b>: As a female leader in a male-dominated industry, Christine discusses her strategies for building credibility and navigating gender biases. She emphasizes the importance of leveraging diverse perspectives and maintaining professional respect in family-run businesses.</li><li><b>Business Growth and Strategies</b>: Learn about the innovative marketing strategies and business processes that have driven ClearView Washing&apos;s impressive growth. Christine and her partner share how they have effectively complemented each other’s strengths to achieve their goals.</li><li><b>Delegation and Overcoming Impostor Syndrome</b>: Christine opens up about her struggles with delegating tasks and impostor syndrome. She shares her journey towards becoming more comfortable with delegation and the importance of recognizing and valuing one&apos;s own contributions.</li></ul><p><br/>If you enjoy this episode, please leave us a rating, and don&apos;t forget to like, comment, and subscribe to our channel and follow us on Instagram @builtbymepodcast</p>]]></content:encoded>
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    <itunes:author>Taina and Mo</itunes:author>
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    <pubDate>Mon, 03 Jun 2024 11:00:00 -0400</pubDate>
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    <itunes:title>How BTRMLK Went From Their Mom&#39;s Garage to Opening Their 2nd Location</itunes:title>
    <title>How BTRMLK Went From Their Mom&#39;s Garage to Opening Their 2nd Location</title>
    <itunes:summary><![CDATA[In this episode of the Built By Me podcast, Shady and Monia, the owners of BTRMLK a fried chicken restaurant in London, Ontario, share their inspiring journey. Starting as a small pop-up at home, they have now expanded to two successful locations within three years.   We talk about:   1. The importance of experimenting and staying true to your creative vision in building a successful business.  2. The unexpected growth that can result from starting small, such as with a pop-up, and ...]]></itunes:summary>
    <description><![CDATA[<p>In this episode of the Built By Me podcast, Shady and Monia, the owners of BTRMLK a fried chicken restaurant in London, Ontario, share their inspiring journey. Starting as a small pop-up at home, they have now expanded to two successful locations within three years. <br/><br/>We talk about: <br/><br/>1. The importance of experimenting and staying true to your creative vision in building a successful business.<br/><br/>2. The unexpected growth that can result from starting small, such as with a pop-up, and the need to adapt to increasing demand. <br/><br/>3. The significance of having better processes in place, especially when facing challenges like increased attention and demand due to social media exposure.<br/><br/>Join us as we delve into their story and learn from their experiences.<br/><br/>You can listen to the episode on Apple Music and Spotify and don&apos;t forget to like, comment, and subscribe to our channel and follow us on Instagram @builtbymepodcast </p>]]></description>
    <content:encoded><![CDATA[<p>In this episode of the Built By Me podcast, Shady and Monia, the owners of BTRMLK a fried chicken restaurant in London, Ontario, share their inspiring journey. Starting as a small pop-up at home, they have now expanded to two successful locations within three years. <br/><br/>We talk about: <br/><br/>1. The importance of experimenting and staying true to your creative vision in building a successful business.<br/><br/>2. The unexpected growth that can result from starting small, such as with a pop-up, and the need to adapt to increasing demand. <br/><br/>3. The significance of having better processes in place, especially when facing challenges like increased attention and demand due to social media exposure.<br/><br/>Join us as we delve into their story and learn from their experiences.<br/><br/>You can listen to the episode on Apple Music and Spotify and don&apos;t forget to like, comment, and subscribe to our channel and follow us on Instagram @builtbymepodcast </p>]]></content:encoded>
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    <pubDate>Thu, 16 May 2024 16:00:00 -0400</pubDate>
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    <itunes:title>From Drug Dealer to Owning Nashville&#39;s #1 Pressure Washing Company</itunes:title>
    <title>From Drug Dealer to Owning Nashville&#39;s #1 Pressure Washing Company</title>
    <itunes:summary><![CDATA[From growing up on the streets of Nashville to becoming a multi-million dollar business owner. In this candid and inspiring conversation, Joshua Brown shares his incredible story of resilience, faith, and transformation. He also shares tangible tips on how he grew he grew his business from the ground up and his advice on what he's learned.  Discover: How Joshua's early struggles and hardships shaped his journey to success.The pivotal moment that led Joshua to reassess his life and embark...]]></itunes:summary>
    <description><![CDATA[<p>From growing up on the streets of Nashville to becoming a multi-million dollar business owner. In this candid and inspiring conversation, Joshua Brown shares his incredible story of resilience, faith, and transformation. He also shares tangible tips on how he grew he grew his business from the ground up and his advice on what he&apos;s learned. </p><p>Discover:</p><ul><li>How Joshua&apos;s early struggles and hardships shaped his journey to success.</li><li>The pivotal moment that led Joshua to reassess his life and embark on a new path.</li><li>Insights into entrepreneurship and building a thriving business from the ground up.</li><li>Practical advice for overcoming adversity and pursuing your dreams with unwavering determination.</li><li>How to hire a successful team, compensation, and what to look for</li><li>The importance of faith, resilience, and believing in oneself during life&apos;s toughest challenges.</li></ul><p>Tune in as Joshua reflects on his journey, shares valuable insights into entrepreneurship, and offers practical advice for navigating life&apos;s challenges. Get ready for an honest, raw, and deeply inspiring conversation that will leave you motivated to chase your dreams and overcome any obstacle in your path.</p><p>Don&apos;t forget to follow us on social media @builtbymepodcast and rate this show if you&apos;re feeling generous. <br/><br/>Until next time, keep building! </p>]]></description>
    <content:encoded><![CDATA[<p>From growing up on the streets of Nashville to becoming a multi-million dollar business owner. In this candid and inspiring conversation, Joshua Brown shares his incredible story of resilience, faith, and transformation. He also shares tangible tips on how he grew he grew his business from the ground up and his advice on what he&apos;s learned. </p><p>Discover:</p><ul><li>How Joshua&apos;s early struggles and hardships shaped his journey to success.</li><li>The pivotal moment that led Joshua to reassess his life and embark on a new path.</li><li>Insights into entrepreneurship and building a thriving business from the ground up.</li><li>Practical advice for overcoming adversity and pursuing your dreams with unwavering determination.</li><li>How to hire a successful team, compensation, and what to look for</li><li>The importance of faith, resilience, and believing in oneself during life&apos;s toughest challenges.</li></ul><p>Tune in as Joshua reflects on his journey, shares valuable insights into entrepreneurship, and offers practical advice for navigating life&apos;s challenges. Get ready for an honest, raw, and deeply inspiring conversation that will leave you motivated to chase your dreams and overcome any obstacle in your path.</p><p>Don&apos;t forget to follow us on social media @builtbymepodcast and rate this show if you&apos;re feeling generous. <br/><br/>Until next time, keep building! </p>]]></content:encoded>
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    <itunes:author>Taina and Mo</itunes:author>
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    <pubDate>Thu, 02 May 2024 17:00:00 -0400</pubDate>
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    <itunes:title>From 4 to 40 Locations in 4 Years: Tahini&#39;s Restaurant Success Story | Built By Me Podcast Ep. 1 ft. Aly Hamam</itunes:title>
    <title>From 4 to 40 Locations in 4 Years: Tahini&#39;s Restaurant Success Story | Built By Me Podcast Ep. 1 ft. Aly Hamam</title>
    <itunes:summary><![CDATA[In our debut episode of the Built By Me Podcast, we delve into the captivating journey of Tahini's Restaurant with none other than Aly Hamam, the driving force behind its meteoric rise. Join us as Aly shares the remarkable story of Tahini's transformation from a modest local eatery to an empire boasting 40 locations in just 4 years! Discover the behind-the-scenes strategies and insights that fuelled their unprecedented growth, from navigating challenges to seizing opportunities. We explore ho...]]></itunes:summary>
    <description><![CDATA[<p>In our debut episode of the Built By Me Podcast, we delve into the captivating journey of Tahini&apos;s Restaurant with none other than Aly Hamam, the driving force behind its meteoric rise.</p><p>Join us as Aly shares the remarkable story of Tahini&apos;s transformation from a modest local eatery to an empire boasting 40 locations in just 4 years! Discover the behind-the-scenes strategies and insights that fuelled their unprecedented growth, from navigating challenges to seizing opportunities.</p><p>We explore how Tahini&apos;s harnessed the power of digital media to cultivate a massive online presence, amassing millions of followers along the way. Aly offers invaluable advice and lessons learned from his entrepreneurial journey that are sure to inspire and empower.</p><p>Want to see more from Aly and Tahini&apos;s? Check out their YouTube channel for exclusive content and behind-the-scenes glimpses: <a href='https://www.youtube.com/channel/UC-YBDU1SVIsBaa5JB2MBCeg'>Tahini&apos;s YouTube Channel</a></p><p>Don&apos;t miss out on this enlightening conversation! Tune in to the Built By Me Podcast on Spotify, Apple Music, and YouTube, and embark on a journey of inspiration and discovery with us.</p>]]></description>
    <content:encoded><![CDATA[<p>In our debut episode of the Built By Me Podcast, we delve into the captivating journey of Tahini&apos;s Restaurant with none other than Aly Hamam, the driving force behind its meteoric rise.</p><p>Join us as Aly shares the remarkable story of Tahini&apos;s transformation from a modest local eatery to an empire boasting 40 locations in just 4 years! Discover the behind-the-scenes strategies and insights that fuelled their unprecedented growth, from navigating challenges to seizing opportunities.</p><p>We explore how Tahini&apos;s harnessed the power of digital media to cultivate a massive online presence, amassing millions of followers along the way. Aly offers invaluable advice and lessons learned from his entrepreneurial journey that are sure to inspire and empower.</p><p>Want to see more from Aly and Tahini&apos;s? Check out their YouTube channel for exclusive content and behind-the-scenes glimpses: <a href='https://www.youtube.com/channel/UC-YBDU1SVIsBaa5JB2MBCeg'>Tahini&apos;s YouTube Channel</a></p><p>Don&apos;t miss out on this enlightening conversation! Tune in to the Built By Me Podcast on Spotify, Apple Music, and YouTube, and embark on a journey of inspiration and discovery with us.</p>]]></content:encoded>
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    <itunes:author>NiceJob</itunes:author>
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    <pubDate>Mon, 15 Apr 2024 10:00:00 -0400</pubDate>
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