The Hypothesis Tue, 07 Jul 2026 15:20:17 -0600 https://www.thehypothesisshow.com en-us © 2026 The Hypothesis yes 3188fa74-d35a-590c-a554-14522db0de69 Thrive Digital episodic false The Hypothesis is a biweekly show where industry experts debate and discuss growth marketing approaches, digital advertising tactics, measurement plans, plus creative and growth strategies. Prefer video? Check out the recording of the show on YouTube every two weeks at https://www.youtube.com/@ThriveDigitalMarketing

]]> Buzzsprout (https://www.buzzsprout.com) Growth Marketing, Digital Marketing, Data and Analytics, Performance Marketing, Marketing, Advertising, Digital Advertising Thrive Digital https://storage.buzzsprout.com/je3ap5x1apcndyuixbzclx9avl0o?.jpg The Hypothesis https://www.thehypothesisshow.com Cross-channel storytelling is an organizational problem Cross-channel storytelling is an organizational problem Cross-channel storytelling can be really hard. Keeping a brand's story consistent across CTV, social, search, and owned channels, all while budgets, algorithms, and org charts pull in different directions. 

This episode breaks down:

  • Why cross-channel storytelling is an organizational problem first, not a creative or media problem
  • Why you often can't control the order customers see your ads in, and what to do instead
  • The real difference between creative fatigue and creative repetition
  • How reach and frequency planning changes as you move down the funnel
  • What actually proves cross-channel storytelling is working, beyond reach and spend
  • Why creative is ultimately where all of this gets won or lost

Whether you're managing media across a dozen platforms or trying to get creative, media, and CRM teams to agree on one story, this episode has practical ways to think about the problem.

The Hypothesis explores the strategies, tactics, and insights that drive growth in the performance marketing world. 

Connect with us:

Website: https://www.thrivedigital.com/
LinkedIn: https://www.linkedin.com/company/thrive-digital
Instagram: https://www.instagram.com/thrive_digital/
YouTube: https://www.youtube.com/@ThriveDigitalMarketing

]]> Cross-channel storytelling can be really hard. Keeping a brand's story consistent across CTV, social, search, and owned channels, all while budgets, algorithms, and org charts pull in different directions. 

This episode breaks down:

  • Why cross-channel storytelling is an organizational problem first, not a creative or media problem
  • Why you often can't control the order customers see your ads in, and what to do instead
  • The real difference between creative fatigue and creative repetition
  • How reach and frequency planning changes as you move down the funnel
  • What actually proves cross-channel storytelling is working, beyond reach and spend
  • Why creative is ultimately where all of this gets won or lost

Whether you're managing media across a dozen platforms or trying to get creative, media, and CRM teams to agree on one story, this episode has practical ways to think about the problem.

The Hypothesis explores the strategies, tactics, and insights that drive growth in the performance marketing world. 

Connect with us:

Website: https://www.thrivedigital.com/
LinkedIn: https://www.linkedin.com/company/thrive-digital
Instagram: https://www.instagram.com/thrive_digital/
YouTube: https://www.youtube.com/@ThriveDigitalMarketing

]]> Thrive Digital Buzzsprout-19453923 Tue, 07 Jul 2026 12:00:00 -0600 1402 Marketing 3 26 full false The brand and performance divide is costing you more than you think The brand and performance divide is costing you more than you think Brand and performance marketing have been treated like rival sports teams for decades. Different budgets. Different goals. Different incentives. But is that divide actually helping anyone, or is it costing businesses more than they realize?

In this episode of The Hypothesis, our host Santana Blanchette, sits down with Phil Ware (VP of Strategy), Eric Sloan (VP of Data & Strategy), and Jorge Shaadi Moreno (Director of Paid Media) to unpack why these two functions are siloed, what it actually costs when they don't communicate, and how teams can start working better together without waiting for an organizational overhaul.

We get into:

-Why the brand vs. performance divide exists in the first place, and why it's largely artificial
-What "brand formance" actually means, and whether it's useful or just a buzzword
-Why you can't apply a performance measurement lens to brand and expect it to make sense
-The gap in the middle of the funnel that most organizations are ignoring
-When brand advertising actually makes sense (and when it's just burning money)
-Practical steps for getting brand and performance teams to actually work together

Whether you're managing both sides of the funnel or just trying to explain to your CFO why brand matters, this one is worth your time.

The Hypothesis explores the strategies, tactics, and insights that drive growth in the performance marketing world. 

Connect with us:

Website: https://www.thrivedigital.com/

LinkedIn: https://www.linkedin.com/company/thrive-digital

Instagram: https://www.instagram.com/thrive_digital/

Youtube: https://www.youtube.com/@ThriveDigitalMarketing

]]> Brand and performance marketing have been treated like rival sports teams for decades. Different budgets. Different goals. Different incentives. But is that divide actually helping anyone, or is it costing businesses more than they realize?

In this episode of The Hypothesis, our host Santana Blanchette, sits down with Phil Ware (VP of Strategy), Eric Sloan (VP of Data & Strategy), and Jorge Shaadi Moreno (Director of Paid Media) to unpack why these two functions are siloed, what it actually costs when they don't communicate, and how teams can start working better together without waiting for an organizational overhaul.

We get into:

-Why the brand vs. performance divide exists in the first place, and why it's largely artificial
-What "brand formance" actually means, and whether it's useful or just a buzzword
-Why you can't apply a performance measurement lens to brand and expect it to make sense
-The gap in the middle of the funnel that most organizations are ignoring
-When brand advertising actually makes sense (and when it's just burning money)
-Practical steps for getting brand and performance teams to actually work together

Whether you're managing both sides of the funnel or just trying to explain to your CFO why brand matters, this one is worth your time.

The Hypothesis explores the strategies, tactics, and insights that drive growth in the performance marketing world. 

Connect with us:

Website: https://www.thrivedigital.com/

LinkedIn: https://www.linkedin.com/company/thrive-digital

Instagram: https://www.instagram.com/thrive_digital/

Youtube: https://www.youtube.com/@ThriveDigitalMarketing

]]> Thrive Digital Buzzsprout-18989386 Thu, 09 Apr 2026 10:00:00 -0600 2811 3 25 full false Can AI create a (trustworthy) full marketing strategy? Can AI create a (trustworthy) full marketing strategy? Can AI really build a marketing strategy you'd actually trust? Thrive's VP of Performance, Blaize Bolton, and Director of Strategy, Amanda Ng, break down what AI actually does well (and what it absolutely doesn't) when it comes to marketing strategy.

In this episode, we talk about:

  • Why AI excels at facilitation but fails at strategic decision-making
  • The data problem that prevents AI from creating genuine strategies
  • How to use AI as a collaborative tool without over-relying on generic outputs
  • Where AI is making the biggest impact in performance marketing right now
  • The worst AI advice flooding LinkedIn (and why "AI employees" need to stop)

The Hypothesis explores the strategies, tactics, and insights that drive growth in the performance marketing world. 

Connect with us:
Website: https://www.thrivedigital.com/
LinkedIn: https://www.linkedin.com/company/thrive-digital
Instagram: https://www.instagram.com/thrive_digital/
Youtube: https://www.youtube.com/@ThriveDigitalMarketing

]]> Can AI really build a marketing strategy you'd actually trust? Thrive's VP of Performance, Blaize Bolton, and Director of Strategy, Amanda Ng, break down what AI actually does well (and what it absolutely doesn't) when it comes to marketing strategy.

In this episode, we talk about:

  • Why AI excels at facilitation but fails at strategic decision-making
  • The data problem that prevents AI from creating genuine strategies
  • How to use AI as a collaborative tool without over-relying on generic outputs
  • Where AI is making the biggest impact in performance marketing right now
  • The worst AI advice flooding LinkedIn (and why "AI employees" need to stop)

The Hypothesis explores the strategies, tactics, and insights that drive growth in the performance marketing world. 

Connect with us:
Website: https://www.thrivedigital.com/
LinkedIn: https://www.linkedin.com/company/thrive-digital
Instagram: https://www.instagram.com/thrive_digital/
Youtube: https://www.youtube.com/@ThriveDigitalMarketing

]]> Thrive Digital Buzzsprout-18464640 Mon, 12 Jan 2026 10:00:00 -0700 1965 3 24 full false Can we fix lead scoring? Can we fix lead scoring? Most B2B lead scoring is built on arbitrary point systems and outdated assumptions and it's costing you real money. In this episode, our strategy directors break down why traditional lead scoring fails and what actually works.

We cover:
- Why points-based lead scoring is fundamentally flawed
- The data infrastructure you actually need before attempting lead scoring
- How to build empirical models that predict real conversion probability
- Why lead scoring should never come before fixing your fundamentals
- The validation gap that makes most models worthless after a few months
- How to spot when your scoring model has drifted from reality

Key takeaway: Lead scoring is an optimization layer, not a solution. If your CRM is messy, your tracking is unreliable, or your creative isn't working, lead scoring won't save you. Fix your foundation first.

Perfect for: B2B marketers, growth teams, and anyone wondering why their lead scoring system isn't delivering results.

The Hypothesis explores the strategies, tactics, and insights that drive growth in the performance marketing world. 

Connect with us:
Website: https://www.thrivedigital.com/

YouTube: https://www.youtube.com/@ThriveDigitalMarketing

LinkedIn: https://www.linkedin.com/company/thrive-digital

Instagram: https://www.instagram.com/thrive_digital/

]]> Most B2B lead scoring is built on arbitrary point systems and outdated assumptions and it's costing you real money. In this episode, our strategy directors break down why traditional lead scoring fails and what actually works.

We cover:
- Why points-based lead scoring is fundamentally flawed
- The data infrastructure you actually need before attempting lead scoring
- How to build empirical models that predict real conversion probability
- Why lead scoring should never come before fixing your fundamentals
- The validation gap that makes most models worthless after a few months
- How to spot when your scoring model has drifted from reality

Key takeaway: Lead scoring is an optimization layer, not a solution. If your CRM is messy, your tracking is unreliable, or your creative isn't working, lead scoring won't save you. Fix your foundation first.

Perfect for: B2B marketers, growth teams, and anyone wondering why their lead scoring system isn't delivering results.

The Hypothesis explores the strategies, tactics, and insights that drive growth in the performance marketing world. 

Connect with us:
Website: https://www.thrivedigital.com/

YouTube: https://www.youtube.com/@ThriveDigitalMarketing

LinkedIn: https://www.linkedin.com/company/thrive-digital

Instagram: https://www.instagram.com/thrive_digital/

]]> Thrive Digital Buzzsprout-18212485 Wed, 19 Nov 2025 10:00:00 -0700 2266 3 23 full false Ad data can't tell you everything about your audience Ad data can't tell you everything about your audience Think hyper-targeted audience segmentation is the key to better campaign performance? Think again.

In this episode, our host sits down with data experts Eric and Madeline to dismantle some of marketing's most persistent myths about audience targeting. They discuss why those detailed marketing personas fall flat in actual media buying, how small sample sizes lead to bad strategic decisions, and why your "best performing" audience segments might actually be the least incremental.

You'll learn:

  • Why demographic data from ad platforms doesn't tell the whole story
  • The real (limited) use case for marketing personas
  • How to avoid the segmentation trap that fragments budgets and kills learning
  • Why creative does more targeting work than your audience settings
  • What brands should focus on instead of chasing granular demographic details
  • How to actually use your first-party behavioral data

If you've ever wondered whether you're over-optimizing based on platform reports that don't reflect reality, this conversation will reset your thinking on audience strategy.

Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!

Website: https://thrivedigital.com/

LinkedIn: https://www.linkedin.com/company/thrive-digital/

Instagram: https://www.instagram.com/thrive_digital/

YouTube: https://www.youtube.com/@ThriveDigitalMarketing

Thanks for tuning in! If you enjoyed the show, we’d love to hear from you. Leave us a review, share with friends and colleagues, and don’t forget to subscribe so you never miss an episode. 

Follow this week’s hosts:

Maddy: https://www.linkedin.com/in/madelinesilver1/
Eric: https://www.linkedin.com/in/erictsloan/
Santana: https://www.linkedin.com/in/santana-blanchette/

]]> Think hyper-targeted audience segmentation is the key to better campaign performance? Think again.

In this episode, our host sits down with data experts Eric and Madeline to dismantle some of marketing's most persistent myths about audience targeting. They discuss why those detailed marketing personas fall flat in actual media buying, how small sample sizes lead to bad strategic decisions, and why your "best performing" audience segments might actually be the least incremental.

You'll learn:

  • Why demographic data from ad platforms doesn't tell the whole story
  • The real (limited) use case for marketing personas
  • How to avoid the segmentation trap that fragments budgets and kills learning
  • Why creative does more targeting work than your audience settings
  • What brands should focus on instead of chasing granular demographic details
  • How to actually use your first-party behavioral data

If you've ever wondered whether you're over-optimizing based on platform reports that don't reflect reality, this conversation will reset your thinking on audience strategy.

Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!

Website: https://thrivedigital.com/

LinkedIn: https://www.linkedin.com/company/thrive-digital/

Instagram: https://www.instagram.com/thrive_digital/

YouTube: https://www.youtube.com/@ThriveDigitalMarketing

Thanks for tuning in! If you enjoyed the show, we’d love to hear from you. Leave us a review, share with friends and colleagues, and don’t forget to subscribe so you never miss an episode. 

Follow this week’s hosts:

Maddy: https://www.linkedin.com/in/madelinesilver1/
Eric: https://www.linkedin.com/in/erictsloan/
Santana: https://www.linkedin.com/in/santana-blanchette/

]]> Thrive Digital Buzzsprout-18132961 Wed, 05 Nov 2025 11:00:00 -0700 1978 3 22 full false Are "best practices" killing your marketing performance? Are "best practices" killing your marketing performance? In this episode, we dig into digital marketing best practices and why following all of them might be doing more harm than good. This week's hosts, Creative Director, Tyler Power, and Thrive's VP of Data & Strategy, Eric Sloan, break down:

- Why vendors push "best practices" that benefit them, not you
- When static images beat video (despite what everyone tells you)
- The creative fundamentals that actually matter vs. trendy tactics
- How to know when to break the rules
- Why your best-performing ads should become benchmarks, not sacred objects

Key takeaway: Best practices aren't one-size-fits-all. What works for one brand might tank another's performance. The secret is knowing which principles are truly foundational (like design fundamentals and testing methodology) versus which are just someone's one-time win being sold as universal truth.

Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!

Website: https://thrivedigital.com/

LinkedIn: https://www.linkedin.com/company/thrive-digital/

Instagram: https://www.instagram.com/thrive_digital/

YouTube: https://www.youtube.com/@ThriveDigitalMarketing

Thanks for tuning in! If you enjoyed the show, we’d love to hear from you. Leave us a review, share with friends and colleagues, and don’t forget to subscribe so you never miss an episode. 

Follow this week’s hosts:

Tyler: https://www.linkedin.com/in/tyler-power-66428497/
Eric: https://www.linkedin.com/in/erictsloan/
Santana: https://www.linkedin.com/in/santana-blanchette/

]]> In this episode, we dig into digital marketing best practices and why following all of them might be doing more harm than good. This week's hosts, Creative Director, Tyler Power, and Thrive's VP of Data & Strategy, Eric Sloan, break down:

- Why vendors push "best practices" that benefit them, not you
- When static images beat video (despite what everyone tells you)
- The creative fundamentals that actually matter vs. trendy tactics
- How to know when to break the rules
- Why your best-performing ads should become benchmarks, not sacred objects

Key takeaway: Best practices aren't one-size-fits-all. What works for one brand might tank another's performance. The secret is knowing which principles are truly foundational (like design fundamentals and testing methodology) versus which are just someone's one-time win being sold as universal truth.

Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!

Website: https://thrivedigital.com/

LinkedIn: https://www.linkedin.com/company/thrive-digital/

Instagram: https://www.instagram.com/thrive_digital/

YouTube: https://www.youtube.com/@ThriveDigitalMarketing

Thanks for tuning in! If you enjoyed the show, we’d love to hear from you. Leave us a review, share with friends and colleagues, and don’t forget to subscribe so you never miss an episode. 

Follow this week’s hosts:

Tyler: https://www.linkedin.com/in/tyler-power-66428497/
Eric: https://www.linkedin.com/in/erictsloan/
Santana: https://www.linkedin.com/in/santana-blanchette/

]]> Thrive Digital Buzzsprout-18017461 Wed, 15 Oct 2025 11:00:00 -0600 2172 3 21 full false E-commerce measurement is complicated E-commerce measurement is complicated Measuring e-commerce success isn't just about ROAS.

In this episode, we break down why the most sophisticated e-commerce marketers look far beyond return on ad spend. We explore the relationship between customer acquisition cost and lifetime value, why different business models require completely different KPI strategies, and how to avoid the common traps that waste budget during critical periods like Black Friday.

You'll learn:

  • Why a 20x ROAS campaign might be less valuable than a 2x ROAS campaign
  • The CAC-to-LTV benchmarks that separate good performance from leaving money on the table
  • How subscription businesses should measure success differently than multi-product brands
  • Why Black Friday preparation needs to start way earlier than you think
  • Costly scaling mistakes during peak shopping periods

Whether you're managing e-commerce in-house or running campaigns for clients, this episode will change how you think about measurement, profitability, and long-term growth strategy.

Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!

Website: https://thrivedigital.com/

LinkedIn: https://www.linkedin.com/company/thrive-digital/

Instagram: https://www.instagram.com/thrive_digital/

YouTube: https://www.youtube.com/@ThriveDigitalMarketing

Thanks for tuning in! If you enjoyed the show, we’d love to hear from you. Leave us a review, share with friends and colleagues, and don’t forget to subscribe so you never miss an episode. 

Follow this week’s hosts:

Maddy: https://www.linkedin.com/in/madelinesilver1/
Ryan: https://www.linkedin.com/in/ryan-clarke-marketing/
Santana: https://www.linkedin.com/in/santana-blanchette/

]]> Measuring e-commerce success isn't just about ROAS.

In this episode, we break down why the most sophisticated e-commerce marketers look far beyond return on ad spend. We explore the relationship between customer acquisition cost and lifetime value, why different business models require completely different KPI strategies, and how to avoid the common traps that waste budget during critical periods like Black Friday.

You'll learn:

  • Why a 20x ROAS campaign might be less valuable than a 2x ROAS campaign
  • The CAC-to-LTV benchmarks that separate good performance from leaving money on the table
  • How subscription businesses should measure success differently than multi-product brands
  • Why Black Friday preparation needs to start way earlier than you think
  • Costly scaling mistakes during peak shopping periods

Whether you're managing e-commerce in-house or running campaigns for clients, this episode will change how you think about measurement, profitability, and long-term growth strategy.

Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!

Website: https://thrivedigital.com/

LinkedIn: https://www.linkedin.com/company/thrive-digital/

Instagram: https://www.instagram.com/thrive_digital/

YouTube: https://www.youtube.com/@ThriveDigitalMarketing

Thanks for tuning in! If you enjoyed the show, we’d love to hear from you. Leave us a review, share with friends and colleagues, and don’t forget to subscribe so you never miss an episode. 

Follow this week’s hosts:

Maddy: https://www.linkedin.com/in/madelinesilver1/
Ryan: https://www.linkedin.com/in/ryan-clarke-marketing/
Santana: https://www.linkedin.com/in/santana-blanchette/

]]> Thrive Digital Buzzsprout-17933271 Wed, 01 Oct 2025 06:00:00 -0600 2471 3 20 full false What e-commerce marketing leaders should do in their first 90 days What e-commerce marketing leaders should do in their first 90 days In this episode of The Hypothesis, Thrive's data and strategy experts Eric, Madeline, and Phil break down what new e-commerce marketing leaders should actually do in their first 90 days. Spoiler: it's not about making big changes immediately.

Key takeaways:

  • Why listening beats fixing in your first 90 days
  • How to build relationships with finance (and why it matters)
  • The dangerous assumptions marketers make about "similar" products
  • Framework for evaluating inherited teams and agency partnerships
  • Data analysis techniques that reveal what actually drives growth
  • Communication systems that scale from 5 to 500 person teams


The Hypothesis explores the strategies, tactics, and insights that drive growth in the performance marketing world.

Connect with us:
Website: https://www.thrivedigital.com/

YouTube: https://youtu.be/q2M7OmWhCAo

LinkedIn: https://www.linkedin.com/company/thrive-digital

Instagram: https://www.instagram.com/thrive_digital/


Subscribe for more:
Hit subscribe to get notified when we drop new episodes exploring the hypotheses that matter most in performance marketing.

]]> In this episode of The Hypothesis, Thrive's data and strategy experts Eric, Madeline, and Phil break down what new e-commerce marketing leaders should actually do in their first 90 days. Spoiler: it's not about making big changes immediately.

Key takeaways:

  • Why listening beats fixing in your first 90 days
  • How to build relationships with finance (and why it matters)
  • The dangerous assumptions marketers make about "similar" products
  • Framework for evaluating inherited teams and agency partnerships
  • Data analysis techniques that reveal what actually drives growth
  • Communication systems that scale from 5 to 500 person teams


The Hypothesis explores the strategies, tactics, and insights that drive growth in the performance marketing world.

Connect with us:
Website: https://www.thrivedigital.com/

YouTube: https://youtu.be/q2M7OmWhCAo

LinkedIn: https://www.linkedin.com/company/thrive-digital

Instagram: https://www.instagram.com/thrive_digital/


Subscribe for more:
Hit subscribe to get notified when we drop new episodes exploring the hypotheses that matter most in performance marketing.

]]> Thrive Digital Buzzsprout-17856684 Tue, 16 Sep 2025 15:00:00 -0600 2803 3 19 full false Ad targeting isn’t very precise Ad targeting isn’t very precise In this episode, we challenge the assumption that ad targeting is as precise as marketers believe. We discuss the pitfalls of audience segmentation, the over-reliance on machine learning, and the growing importance of creative in a world where targeting is becoming less effective.

For show notes, including links to the video, more content, and additional resources, please visit https://thehypothesisshow.com/

Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!

Website: https://thrivedigital.com/

LinkedIn: https://www.linkedin.com/company/thrive-digital/

Instagram: https://www.instagram.com/thrive_digital/

YouTube: https://www.youtube.com/@ThriveDigitalMarketing

Thanks for tuning in! If you enjoyed the show, we’d love to hear from you. Leave us a review, share with friends and colleagues, and don’t forget to subscribe so you never miss an episode. 

Follow this week’s hosts:

Eric: https://www.linkedin.com/in/erictsloan/
Kurt: https://www.linkedin.com/in/kurt-lowry-23161b146/
Santana: https://www.linkedin.com/in/santana-blanchette/

]]> In this episode, we challenge the assumption that ad targeting is as precise as marketers believe. We discuss the pitfalls of audience segmentation, the over-reliance on machine learning, and the growing importance of creative in a world where targeting is becoming less effective.

For show notes, including links to the video, more content, and additional resources, please visit https://thehypothesisshow.com/

Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!

Website: https://thrivedigital.com/

LinkedIn: https://www.linkedin.com/company/thrive-digital/

Instagram: https://www.instagram.com/thrive_digital/

YouTube: https://www.youtube.com/@ThriveDigitalMarketing

Thanks for tuning in! If you enjoyed the show, we’d love to hear from you. Leave us a review, share with friends and colleagues, and don’t forget to subscribe so you never miss an episode. 

Follow this week’s hosts:

Eric: https://www.linkedin.com/in/erictsloan/
Kurt: https://www.linkedin.com/in/kurt-lowry-23161b146/
Santana: https://www.linkedin.com/in/santana-blanchette/

]]> Thrive Digital Buzzsprout-16741857 Wed, 05 Mar 2025 15:00:00 -0700 2604 2 18 full false Answering your biggest performance marketing questions Answering your biggest performance marketing questions Performance marketing is constantly evolving, and we know you have questions. In this special Q&A episode, we took your questions about performance marketing, from AI’s impact to reporting best practices and answered them in this wide-spanning conversation.

Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!

Website: https://thrivedigital.com/
LinkedIn: https://www.linkedin.com/company/thrive-digital/
Instagram: https://www.instagram.com/thrive_digital/
YouTube: https://www.youtube.com/@ThriveDigitalMarketing

Thanks for tuning in! If you enjoyed the show, we’d love to hear from you. Leave us a review, share with friends and colleagues, and don’t forget to subscribe so you never miss an episode.

Follow this week’s hosts:

Eric: https://www.linkedin.com/in/erictsloan/
Madeline: https://www.linkedin.com/in/madelinesilver1/
Santana: https://www.linkedin.com/in/santana-blanchette/
Tyler: https://www.linkedin.com/in/tyler-power-66428497/

]]> Performance marketing is constantly evolving, and we know you have questions. In this special Q&A episode, we took your questions about performance marketing, from AI’s impact to reporting best practices and answered them in this wide-spanning conversation.

Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!

Website: https://thrivedigital.com/
LinkedIn: https://www.linkedin.com/company/thrive-digital/
Instagram: https://www.instagram.com/thrive_digital/
YouTube: https://www.youtube.com/@ThriveDigitalMarketing

Thanks for tuning in! If you enjoyed the show, we’d love to hear from you. Leave us a review, share with friends and colleagues, and don’t forget to subscribe so you never miss an episode.

Follow this week’s hosts:

Eric: https://www.linkedin.com/in/erictsloan/
Madeline: https://www.linkedin.com/in/madelinesilver1/
Santana: https://www.linkedin.com/in/santana-blanchette/
Tyler: https://www.linkedin.com/in/tyler-power-66428497/

]]> Thrive Digital Buzzsprout-16564284 Wed, 05 Feb 2025 05:00:00 -0700 2816 2 17 full false Founders series: lessons in resilience and marketing for early-stage startups Founders series: lessons in resilience and marketing for early-stage startups In this episode, we dive into Kirby Winfield of Ascend VC’s entrepreneurial journey and the lessons learned from building businesses and working in venture capital. We discuss the importance of resilience, early-stage marketing, and why simple, consistent strategies can drive big results.

Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!

Website: https://thrivedigital.com/
LinkedIn: https://www.linkedin.com/company/thrive-digital/
Instagram: https://www.instagram.com/thrive_digital/
YouTube: https://www.youtube.com/@ThriveDigitalMarketing

Thanks for tuning in! If you enjoyed the show, we’d love to hear from you. Leave us a review, share with friends and colleagues, and don’t forget to subscribe so you never miss an episode. 

Follow this week’s hosts:

Jonathan Becker: https://www.linkedin.com/in/jonathanbecker123/

Kirby Winfield: https://www.linkedin.com/in/winfield/


]]> In this episode, we dive into Kirby Winfield of Ascend VC’s entrepreneurial journey and the lessons learned from building businesses and working in venture capital. We discuss the importance of resilience, early-stage marketing, and why simple, consistent strategies can drive big results.

Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!

Website: https://thrivedigital.com/
LinkedIn: https://www.linkedin.com/company/thrive-digital/
Instagram: https://www.instagram.com/thrive_digital/
YouTube: https://www.youtube.com/@ThriveDigitalMarketing

Thanks for tuning in! If you enjoyed the show, we’d love to hear from you. Leave us a review, share with friends and colleagues, and don’t forget to subscribe so you never miss an episode. 

Follow this week’s hosts:

Jonathan Becker: https://www.linkedin.com/in/jonathanbecker123/

Kirby Winfield: https://www.linkedin.com/in/winfield/


]]> Thrive Digital Buzzsprout-16430994 Wed, 15 Jan 2025 06:00:00 -0700 1880 2 16 full false Is your landing page hurting ad performance? Is your landing page hurting ad performance? In this episode, we dive into the nuances of landing pages—what they are, what they should do, and how to avoid common pitfalls. We also discuss whether content should be gated, the balance of personalization, and why every marketer should prioritize clarity above all else.

Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!

Website: https://thrivedigital.com/

LinkedIn: https://www.linkedin.com/company/thrive-digital/

Instagram: https://www.instagram.com/thrive_digital/

YouTube: https://www.youtube.com/@ThriveDigitalMarketing

Thanks for tuning in! If you enjoyed the show, we’d love to hear from you. Leave us a review, share with friends and colleagues, and don’t forget to subscribe so you never miss an episode. 

Follow this week’s hosts:

Eric: https://www.linkedin.com/in/erictsloan/
Santana: https://www.linkedin.com/in/santana-blanchette/
Tyler: https://www.linkedin.com/in/tyler-power-66428497/


]]> In this episode, we dive into the nuances of landing pages—what they are, what they should do, and how to avoid common pitfalls. We also discuss whether content should be gated, the balance of personalization, and why every marketer should prioritize clarity above all else.

Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!

Website: https://thrivedigital.com/

LinkedIn: https://www.linkedin.com/company/thrive-digital/

Instagram: https://www.instagram.com/thrive_digital/

YouTube: https://www.youtube.com/@ThriveDigitalMarketing

Thanks for tuning in! If you enjoyed the show, we’d love to hear from you. Leave us a review, share with friends and colleagues, and don’t forget to subscribe so you never miss an episode. 

Follow this week’s hosts:

Eric: https://www.linkedin.com/in/erictsloan/
Santana: https://www.linkedin.com/in/santana-blanchette/
Tyler: https://www.linkedin.com/in/tyler-power-66428497/


]]> Thrive Digital Buzzsprout-16261934 Wed, 11 Dec 2024 10:00:00 -0700 2279 2 15 full false Attribution is overrated Attribution is overrated In this episode, we dive into the complexities of attribution in marketing. What does it really mean? How can marketers assign value to their activities amidst flawed data and imperfect systems? Join us as we break down the concepts, discuss common pitfalls, and explore better approaches to measuring marketing effectiveness.

Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!

Website: https://thrivedigital.com/

LinkedIn: https://www.linkedin.com/company/thrive-digital/

Instagram: https://www.instagram.com/thrive_digital/

YouTube: https://www.youtube.com/@ThriveDigitalMarketing

Thanks for tuning in! If you enjoyed the show, we’d love to hear from you. Leave us a review, share with friends and colleagues, and don’t forget to subscribe so you never miss an episode. 

Follow this week’s hosts:

Eric: https://www.linkedin.com/in/erictsloan/
Kent: https://www.linkedin.com/in/kent-ross/
Santana: https://www.linkedin.com/in/santana-blanchette/


]]> In this episode, we dive into the complexities of attribution in marketing. What does it really mean? How can marketers assign value to their activities amidst flawed data and imperfect systems? Join us as we break down the concepts, discuss common pitfalls, and explore better approaches to measuring marketing effectiveness.

Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!

Website: https://thrivedigital.com/

LinkedIn: https://www.linkedin.com/company/thrive-digital/

Instagram: https://www.instagram.com/thrive_digital/

YouTube: https://www.youtube.com/@ThriveDigitalMarketing

Thanks for tuning in! If you enjoyed the show, we’d love to hear from you. Leave us a review, share with friends and colleagues, and don’t forget to subscribe so you never miss an episode. 

Follow this week’s hosts:

Eric: https://www.linkedin.com/in/erictsloan/
Kent: https://www.linkedin.com/in/kent-ross/
Santana: https://www.linkedin.com/in/santana-blanchette/


]]> Thrive Digital Buzzsprout-16184977 Wed, 27 Nov 2024 10:00:00 -0700 2720 2 14 full false If Meta doesn’t work for you, it’s your fault If Meta doesn’t work for you, it’s your fault In this episode, we dive into the common mistakes marketers make when running Meta ads and how to correct them. From creative testing to campaign objective misalignment, we discuss the nuances of effective ad strategy on Meta’s platform. Tune in to learn about the best practices for ad measurement, the strategic use of various ad formats, and optimizing for both e-commerce and B2B audiences.

Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!

Website: https://thrivedigital.com/

LinkedIn: https://www.linkedin.com/company/thrive-digital/

Instagram: https://www.instagram.com/thrive_digital/

YouTube: https://www.youtube.com/@ThriveDigitalMarketing

Thanks for tuning in! If you enjoyed the show, we’d love to hear from you. Leave us a review, share with friends and colleagues, and don’t forget to subscribe so you never miss an episode. 

Follow this week’s hosts:

Akshita: https://www.linkedin.com/in/akshitatripathi/
Mark: https://www.linkedin.com/in/markrfoley1/
Santana: https://www.linkedin.com/in/santana-blanchette/


]]> In this episode, we dive into the common mistakes marketers make when running Meta ads and how to correct them. From creative testing to campaign objective misalignment, we discuss the nuances of effective ad strategy on Meta’s platform. Tune in to learn about the best practices for ad measurement, the strategic use of various ad formats, and optimizing for both e-commerce and B2B audiences.

Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!

Website: https://thrivedigital.com/

LinkedIn: https://www.linkedin.com/company/thrive-digital/

Instagram: https://www.instagram.com/thrive_digital/

YouTube: https://www.youtube.com/@ThriveDigitalMarketing

Thanks for tuning in! If you enjoyed the show, we’d love to hear from you. Leave us a review, share with friends and colleagues, and don’t forget to subscribe so you never miss an episode. 

Follow this week’s hosts:

Akshita: https://www.linkedin.com/in/akshitatripathi/
Mark: https://www.linkedin.com/in/markrfoley1/
Santana: https://www.linkedin.com/in/santana-blanchette/


]]> Thrive Digital Buzzsprout-16099598 Wed, 13 Nov 2024 09:00:00 -0700 1956 2 13 full false Search is dying Search is dying In this episode, we discuss the evolving landscape of search and address the misconception that search is dying. Learn about search advertising strategies, the importance of local search optimization, search data for insights, keyword structures, comparing SKAGs vs keyword themes, and the role of automation in search campaigns.

For show notes, including links to the video, more content, and additional resources, please visit https://thehypothesisshow.com/

Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!

Website: https://thrivedigital.com/

LinkedIn: https://www.linkedin.com/company/thrive-digital/

Instagram: https://www.instagram.com/thrive_digital/

YouTube: https://www.youtube.com/@ThriveDigitalMarketing

Thanks for tuning in! If you enjoyed the show, we’d love to hear from you. Leave us a review, share with friends and colleagues, and don’t forget to subscribe so you never miss an episode. 

Follow this week’s hosts:

Amanda: https://www.linkedin.com/in/amandangmarketing/

Raneesha: https://www.linkedin.com/in/raneesha-peiries-2150a6135/

Santana: https://www.linkedin.com/in/santana-blanchette/

]]> In this episode, we discuss the evolving landscape of search and address the misconception that search is dying. Learn about search advertising strategies, the importance of local search optimization, search data for insights, keyword structures, comparing SKAGs vs keyword themes, and the role of automation in search campaigns.

For show notes, including links to the video, more content, and additional resources, please visit https://thehypothesisshow.com/

Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!

Website: https://thrivedigital.com/

LinkedIn: https://www.linkedin.com/company/thrive-digital/

Instagram: https://www.instagram.com/thrive_digital/

YouTube: https://www.youtube.com/@ThriveDigitalMarketing

Thanks for tuning in! If you enjoyed the show, we’d love to hear from you. Leave us a review, share with friends and colleagues, and don’t forget to subscribe so you never miss an episode. 

Follow this week’s hosts:

Amanda: https://www.linkedin.com/in/amandangmarketing/

Raneesha: https://www.linkedin.com/in/raneesha-peiries-2150a6135/

Santana: https://www.linkedin.com/in/santana-blanchette/

]]> Thrive Digital Buzzsprout-16021973 Wed, 30 Oct 2024 15:00:00 -0600 2131 2 12 full false Your Black Friday/Cyber Monday sales could be better Your Black Friday/Cyber Monday sales could be better Episode 11: Your Black Friday/Cyber Monday sales could be better

From poor planning to neglecting post-event strategies, in this episode we cover the most common pitfalls of planning big sales events and how to avoid them. Listen now to hear our thoughts on planning, executing, and measuring success during these critical retail moments.

For show notes, including links to the video, more content, and additional resources, please visit https://thehypothesisshow.com/

Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!

Website: https://thrivedigital.com/

LinkedIn: https://www.linkedin.com/company/thrive-digital/

Instagram: https://www.instagram.com/thrive_digital/

YouTube: https://www.youtube.com/@ThriveDigitalMarketing

Thanks for tuning in! If you enjoyed the show, we’d love to hear from you. Leave us a review, share with friends and colleagues, and don’t forget to subscribe so you never miss an episode. 

Follow this week’s hosts:

Chris: https://www.linkedin.com/in/chrisjgerickson/
Courtney: https://www.linkedin.com/in/courtney-hutton/
Eric: https://www.linkedin.com/in/erictsloan/
Santana: https://www.linkedin.com/in/santana-blanchette/


]]> Episode 11: Your Black Friday/Cyber Monday sales could be better

From poor planning to neglecting post-event strategies, in this episode we cover the most common pitfalls of planning big sales events and how to avoid them. Listen now to hear our thoughts on planning, executing, and measuring success during these critical retail moments.

For show notes, including links to the video, more content, and additional resources, please visit https://thehypothesisshow.com/

Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!

Website: https://thrivedigital.com/

LinkedIn: https://www.linkedin.com/company/thrive-digital/

Instagram: https://www.instagram.com/thrive_digital/

YouTube: https://www.youtube.com/@ThriveDigitalMarketing

Thanks for tuning in! If you enjoyed the show, we’d love to hear from you. Leave us a review, share with friends and colleagues, and don’t forget to subscribe so you never miss an episode. 

Follow this week’s hosts:

Chris: https://www.linkedin.com/in/chrisjgerickson/
Courtney: https://www.linkedin.com/in/courtney-hutton/
Eric: https://www.linkedin.com/in/erictsloan/
Santana: https://www.linkedin.com/in/santana-blanchette/


]]> Thrive Digital Buzzsprout-15932605 Wed, 16 Oct 2024 11:00:00 -0600 3325 2 11 full false Performance creative should be journey-based Performance creative should be journey-based In this episode, we talk about why creative messaging should go beyond buy now, how to create an emotional bond with your consumers, where you need to place these ads, and tailoring for each channel.

For show notes, including links to the video, more content, and additional resources, please visit https://thehypothesisshow.com/

Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!

Website: https://thrivedigital.com/

LinkedIn: https://www.linkedin.com/company/thrive-digital/

Instagram: https://www.instagram.com/thrive_digital/

YouTube: https://www.youtube.com/@ThriveDigitalMarketing

Thanks for tuning in! If you enjoyed the show, we’d love to hear from you. Leave us a review, share with friends and colleagues, and don’t forget to subscribe so you never miss an episode. 

Follow this week’s hosts:

Phil: https://www.linkedin.com/in/philiptomware/
Eric: https://www.linkedin.com/in/erictsloan/
Santana: https://www.linkedin.com/in/santana-blanchette/
Tyler: https://www.linkedin.com/in/tyler-power-66428497/

]]> In this episode, we talk about why creative messaging should go beyond buy now, how to create an emotional bond with your consumers, where you need to place these ads, and tailoring for each channel.

For show notes, including links to the video, more content, and additional resources, please visit https://thehypothesisshow.com/

Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!

Website: https://thrivedigital.com/

LinkedIn: https://www.linkedin.com/company/thrive-digital/

Instagram: https://www.instagram.com/thrive_digital/

YouTube: https://www.youtube.com/@ThriveDigitalMarketing

Thanks for tuning in! If you enjoyed the show, we’d love to hear from you. Leave us a review, share with friends and colleagues, and don’t forget to subscribe so you never miss an episode. 

Follow this week’s hosts:

Phil: https://www.linkedin.com/in/philiptomware/
Eric: https://www.linkedin.com/in/erictsloan/
Santana: https://www.linkedin.com/in/santana-blanchette/
Tyler: https://www.linkedin.com/in/tyler-power-66428497/

]]> Thrive Digital Buzzsprout-15736078 Wed, 11 Sep 2024 11:00:00 -0600 2427 1 10 full false We’re making budget cuts worse than they already are We’re making budget cuts worse than they already are In this episode, we discuss why marketing teams should always be looking for places to make their ad budget more efficient, how bottom of funnel is not the solve for every problem, methodologies behind effective spend reductions, and why you should be working with other departments

Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!

Website: https://thrivedigital.com/

LinkedIn: https://www.linkedin.com/company/thrive-digital/

Instagram: https://www.instagram.com/thrive_digital/

YouTube: https://www.youtube.com/@ThriveDigitalMarketing

Thanks for tuning in! If you enjoyed the show, we’d love to hear from you. Leave us a review, share with friends and colleagues, and don’t forget to subscribe so you never miss an episode. 

Follow this week’s hosts:

Phil: https://www.linkedin.com/in/philiptomware/
Eric: https://www.linkedin.com/in/erictsloan/
Santana: https://www.linkedin.com/in/santana-blanchette/

]]> In this episode, we discuss why marketing teams should always be looking for places to make their ad budget more efficient, how bottom of funnel is not the solve for every problem, methodologies behind effective spend reductions, and why you should be working with other departments

Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!

Website: https://thrivedigital.com/

LinkedIn: https://www.linkedin.com/company/thrive-digital/

Instagram: https://www.instagram.com/thrive_digital/

YouTube: https://www.youtube.com/@ThriveDigitalMarketing

Thanks for tuning in! If you enjoyed the show, we’d love to hear from you. Leave us a review, share with friends and colleagues, and don’t forget to subscribe so you never miss an episode. 

Follow this week’s hosts:

Phil: https://www.linkedin.com/in/philiptomware/
Eric: https://www.linkedin.com/in/erictsloan/
Santana: https://www.linkedin.com/in/santana-blanchette/

]]> Thrive Digital Buzzsprout-15652618 Wed, 28 Aug 2024 06:00:00 -0600 2878 Performance Marketing, Growth Marketing, Marketing Measurement 1 9 full false You’re wasting your marketing budget You’re wasting your marketing budget Episode 8: You’re wasting your marketing budget

In this episode, we define waste vs learning, why trusting automation too heavily leads to more waste, how the wrong KPI’s and targets incentivize waste, and more.

For show notes, including links to the video, more content, and additional resources, please visit https://thehypothesisshow.com/

Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!

Website: https://thrivedigital.com/

LinkedIn: https://www.linkedin.com/company/thrive-digital/

Instagram: https://www.instagram.com/thrive_digital/

YouTube: https://www.youtube.com/@ThriveDigitalMarketing

Thanks for tuning in! If you enjoyed the show, we’d love to hear from you. Leave us a review, share with friends and colleagues, and don’t forget to subscribe so you never miss an episode. 

Follow this week’s hosts:

Phil: https://www.linkedin.com/in/philiptomware/
Eric: https://www.linkedin.com/in/erictsloan/
Santana: https://www.linkedin.com/in/santana-blanchette/
Madeline: https://www.linkedin.com/in/madelinesilver1/

]]> Episode 8: You’re wasting your marketing budget

In this episode, we define waste vs learning, why trusting automation too heavily leads to more waste, how the wrong KPI’s and targets incentivize waste, and more.

For show notes, including links to the video, more content, and additional resources, please visit https://thehypothesisshow.com/

Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!

Website: https://thrivedigital.com/

LinkedIn: https://www.linkedin.com/company/thrive-digital/

Instagram: https://www.instagram.com/thrive_digital/

YouTube: https://www.youtube.com/@ThriveDigitalMarketing

Thanks for tuning in! If you enjoyed the show, we’d love to hear from you. Leave us a review, share with friends and colleagues, and don’t forget to subscribe so you never miss an episode. 

Follow this week’s hosts:

Phil: https://www.linkedin.com/in/philiptomware/
Eric: https://www.linkedin.com/in/erictsloan/
Santana: https://www.linkedin.com/in/santana-blanchette/
Madeline: https://www.linkedin.com/in/madelinesilver1/

]]> Thrive Digital Buzzsprout-15578741 Wed, 14 Aug 2024 10:00:00 -0600 2415 1 8 full false Ugly ads are better than polished ones Ugly ads are better than polished ones In this episode, you’ll learn how we define ugly creative, what pattern interrupt is, how to harness more unconventional creative in your ad program, and why ugly creative is so useful.

For show notes, including links to the video, more content, and additional resources, please visit https://thehypothesisshow.com/

Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!

Website: https://thrivedigital.com/

LinkedIn: https://www.linkedin.com/company/thrive-digital/

Instagram: https://www.instagram.com/thrive_digital/

YouTube: https://www.youtube.com/@ThriveDigitalMarketing

Thanks for tuning in! If you enjoyed the show, we’d love to hear from you. Leave us a review, share with friends and colleagues, and don’t forget to subscribe so you never miss an episode. 

Follow this week’s hosts:

Phil: https://www.linkedin.com/in/philiptomware/
Eric: https://www.linkedin.com/in/erictsloan/
Santana: https://www.linkedin.com/in/santana-blanchette/
Tyler: https://www.linkedin.com/in/tyler-power-66428497/


]]> In this episode, you’ll learn how we define ugly creative, what pattern interrupt is, how to harness more unconventional creative in your ad program, and why ugly creative is so useful.

For show notes, including links to the video, more content, and additional resources, please visit https://thehypothesisshow.com/

Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!

Website: https://thrivedigital.com/

LinkedIn: https://www.linkedin.com/company/thrive-digital/

Instagram: https://www.instagram.com/thrive_digital/

YouTube: https://www.youtube.com/@ThriveDigitalMarketing

Thanks for tuning in! If you enjoyed the show, we’d love to hear from you. Leave us a review, share with friends and colleagues, and don’t forget to subscribe so you never miss an episode. 

Follow this week’s hosts:

Phil: https://www.linkedin.com/in/philiptomware/
Eric: https://www.linkedin.com/in/erictsloan/
Santana: https://www.linkedin.com/in/santana-blanchette/
Tyler: https://www.linkedin.com/in/tyler-power-66428497/


]]> Thrive Digital Buzzsprout-15503168 Wed, 31 Jul 2024 09:00:00 -0600 3014 1 7 full false Automation is taking advantage of marketers Automation is taking advantage of marketers In this episode, we tell you what exactly advertising automation is, where we think it goes wrong, how it takes advantage of busy marketers, how we use it, where we test to ensure its effectiveness, and more.

For show notes, visit https://blog.thrivedigital.com/automated-campaigns-take-advantage-of-marketers

Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!

Website: https://thrivedigital.com/

LinkedIn: https://www.linkedin.com/company/thrive-digital/

Instagram: https://www.instagram.com/thrive_digital/

YouTube: https://www.youtube.com/@ThriveDigitalMarketing

Thanks for tuning in! If you enjoyed the show, we’d love to hear from you. Leave us a review, share with friends and colleagues, and don’t forget to subscribe so you never miss an episode. 

Follow this week’s hosts:

Phil: https://www.linkedin.com/in/philiptomware/
Eric: https://www.linkedin.com/in/erictsloan/
Santana: https://www.linkedin.com/in/santana-blanchette/

]]> In this episode, we tell you what exactly advertising automation is, where we think it goes wrong, how it takes advantage of busy marketers, how we use it, where we test to ensure its effectiveness, and more.

For show notes, visit https://blog.thrivedigital.com/automated-campaigns-take-advantage-of-marketers

Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!

Website: https://thrivedigital.com/

LinkedIn: https://www.linkedin.com/company/thrive-digital/

Instagram: https://www.instagram.com/thrive_digital/

YouTube: https://www.youtube.com/@ThriveDigitalMarketing

Thanks for tuning in! If you enjoyed the show, we’d love to hear from you. Leave us a review, share with friends and colleagues, and don’t forget to subscribe so you never miss an episode. 

Follow this week’s hosts:

Phil: https://www.linkedin.com/in/philiptomware/
Eric: https://www.linkedin.com/in/erictsloan/
Santana: https://www.linkedin.com/in/santana-blanchette/

]]> Thrive Digital Buzzsprout-15419111 Wed, 17 Jul 2024 05:00:00 -0600 2467 1 6 full false When to expand advertising beyond Google and Meta When to expand advertising beyond Google and Meta Episode 5: When to expand advertising beyond Google and Meta

In this episode, we discuss why so much ad spend goes into these two channels, how to better optimize them to get the most out of your investment, what di-worsification is, why and when to start considering new channels, and where to expand.

For show notes, visit: https://blog.thrivedigital.com/when-to-expand-advertising-beyond-google-and-meta

Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!

Website: https://thrivedigital.com/

LinkedIn: https://www.linkedin.com/company/thrive-digital/

Instagram: https://www.instagram.com/thrive_digital/

YouTube: https://www.youtube.com/@ThriveDigitalMarketing

Thanks for tuning in! If you enjoyed the show, we’d love to hear from you. Leave us a review, share with friends and colleagues, and don’t forget to subscribe so you never miss an episode. 

Follow this week’s hosts:

Phil: https://www.linkedin.com/in/philiptomware/
Eric: https://www.linkedin.com/in/erictsloan/
Santana: https://www.linkedin.com/in/santana-blanchette/

]]> Episode 5: When to expand advertising beyond Google and Meta

In this episode, we discuss why so much ad spend goes into these two channels, how to better optimize them to get the most out of your investment, what di-worsification is, why and when to start considering new channels, and where to expand.

For show notes, visit: https://blog.thrivedigital.com/when-to-expand-advertising-beyond-google-and-meta

Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!

Website: https://thrivedigital.com/

LinkedIn: https://www.linkedin.com/company/thrive-digital/

Instagram: https://www.instagram.com/thrive_digital/

YouTube: https://www.youtube.com/@ThriveDigitalMarketing

Thanks for tuning in! If you enjoyed the show, we’d love to hear from you. Leave us a review, share with friends and colleagues, and don’t forget to subscribe so you never miss an episode. 

Follow this week’s hosts:

Phil: https://www.linkedin.com/in/philiptomware/
Eric: https://www.linkedin.com/in/erictsloan/
Santana: https://www.linkedin.com/in/santana-blanchette/

]]> Thrive Digital Buzzsprout-15352605 Wed, 03 Jul 2024 06:00:00 -0600 2143 1 5 full false Marketers should be taking more big swings in their advertising Marketers should be taking more big swings in their advertising In this episode, we talk about what big swings in advertising are, what marketers lose when they play it too safe, how to take calculated big swings, finding the right opportunities and budget, getting team buy-in, and more.

For show notes, visit https://blog.thrivedigital.com/marketers-should-be-taking-more-big-swings

Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!

Website: https://thrivedigital.com/

LinkedIn: https://www.linkedin.com/company/thrive-digital/

Instagram: https://www.instagram.com/thrive_digital/

YouTube: https://www.youtube.com/@ThriveDigitalMarketing

Thanks for tuning in! If you enjoyed the show, we’d love to hear from you. Leave us a review, share with friends and colleagues, and don’t forget to subscribe so you never miss an episode. 

Follow this week’s hosts:

Phil: https://www.linkedin.com/in/philiptomware/
Eric: https://www.linkedin.com/in/erictsloan/
Santana: https://www.linkedin.com/in/santana-blanchette/

]]> In this episode, we talk about what big swings in advertising are, what marketers lose when they play it too safe, how to take calculated big swings, finding the right opportunities and budget, getting team buy-in, and more.

For show notes, visit https://blog.thrivedigital.com/marketers-should-be-taking-more-big-swings

Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!

Website: https://thrivedigital.com/

LinkedIn: https://www.linkedin.com/company/thrive-digital/

Instagram: https://www.instagram.com/thrive_digital/

YouTube: https://www.youtube.com/@ThriveDigitalMarketing

Thanks for tuning in! If you enjoyed the show, we’d love to hear from you. Leave us a review, share with friends and colleagues, and don’t forget to subscribe so you never miss an episode. 

Follow this week’s hosts:

Phil: https://www.linkedin.com/in/philiptomware/
Eric: https://www.linkedin.com/in/erictsloan/
Santana: https://www.linkedin.com/in/santana-blanchette/

]]> Thrive Digital Buzzsprout-15273491 Tue, 18 Jun 2024 05:00:00 -0600 2701 1 4 full false Is incrementality is the only marketing metric that matters? Is incrementality is the only marketing metric that matters? Episode 3: Incrementality is the only marketing metric that matters

In this episode, we delve into the challenges and considerations of incrementality as a primary measurement for marketing success. This chat includes discussions on seasonality, how long these tests take to conduct, and the level of sophistication required for different advertising programs. We also talk about how to start adding incrementality tests into your reporting and where other forms of measurement go wrong.

For show notes, visit https://blog.thrivedigital.com/incrementality-is-the-only-important-marketing-metric

Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!

Website: https://thrivedigital.com/

LinkedIn: https://www.linkedin.com/company/thrive-digital/

Instagram: https://www.instagram.com/thrive_digital/

YouTube: https://www.youtube.com/@ThriveDigitalMarketing

Thanks for tuning in! If you enjoyed the show, we’d love to hear from you. Leave us a review, share with friends and colleagues, and don’t forget to subscribe so you never miss an episode. 

Follow this week’s hosts:

Phil: https://www.linkedin.com/in/philiptomware/

Eric: https://www.linkedin.com/in/erictsloan/

Madeline: https://www.linkedin.com/in/madelinesilver1/
Santana: https://www.linkedin.com/in/santana-blanchette/


]]> Episode 3: Incrementality is the only marketing metric that matters

In this episode, we delve into the challenges and considerations of incrementality as a primary measurement for marketing success. This chat includes discussions on seasonality, how long these tests take to conduct, and the level of sophistication required for different advertising programs. We also talk about how to start adding incrementality tests into your reporting and where other forms of measurement go wrong.

For show notes, visit https://blog.thrivedigital.com/incrementality-is-the-only-important-marketing-metric

Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!

Website: https://thrivedigital.com/

LinkedIn: https://www.linkedin.com/company/thrive-digital/

Instagram: https://www.instagram.com/thrive_digital/

YouTube: https://www.youtube.com/@ThriveDigitalMarketing

Thanks for tuning in! If you enjoyed the show, we’d love to hear from you. Leave us a review, share with friends and colleagues, and don’t forget to subscribe so you never miss an episode. 

Follow this week’s hosts:

Phil: https://www.linkedin.com/in/philiptomware/

Eric: https://www.linkedin.com/in/erictsloan/

Madeline: https://www.linkedin.com/in/madelinesilver1/
Santana: https://www.linkedin.com/in/santana-blanchette/


]]> Thrive Digital Buzzsprout-15192298 Wed, 05 Jun 2024 05:00:00 -0600 2663 1 3 full false In-platform reporting doesn’t show business results In-platform reporting doesn’t show business results In this episode, we discuss the usage and limitations of in-platform reporting for measuring marketing effectiveness. Learn about using platform data for day-to-day decision-making, the potential misinterpretation (or intentional manipulation) of in-platform metrics, the over-reactivity to in-platform metrics, and the limitations of platform reporting in estimating the impact on the business.

For show notes, visit https://blog.thrivedigital.com/platform-reporting-business-results

Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!

Website: https://thrivedigital.com/

LinkedIn: https://www.linkedin.com/company/thrive-digital/

Instagram: https://www.instagram.com/thrive_digital/

YouTube: https://www.youtube.com/@ThriveDigitalMarketing

Thanks for tuning in! If you enjoyed the show, we’d love to hear from you. Leave us a review, share with friends and colleagues, and don’t forget to subscribe so you never miss an episode. 

Follow this week’s hosts:

Phil: https://www.linkedin.com/in/philiptomware/

Eric: https://www.linkedin.com/in/erictsloan/

Santana: https://www.linkedin.com/in/santana-blanchette/


]]> In this episode, we discuss the usage and limitations of in-platform reporting for measuring marketing effectiveness. Learn about using platform data for day-to-day decision-making, the potential misinterpretation (or intentional manipulation) of in-platform metrics, the over-reactivity to in-platform metrics, and the limitations of platform reporting in estimating the impact on the business.

For show notes, visit https://blog.thrivedigital.com/platform-reporting-business-results

Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!

Website: https://thrivedigital.com/

LinkedIn: https://www.linkedin.com/company/thrive-digital/

Instagram: https://www.instagram.com/thrive_digital/

YouTube: https://www.youtube.com/@ThriveDigitalMarketing

Thanks for tuning in! If you enjoyed the show, we’d love to hear from you. Leave us a review, share with friends and colleagues, and don’t forget to subscribe so you never miss an episode. 

Follow this week’s hosts:

Phil: https://www.linkedin.com/in/philiptomware/

Eric: https://www.linkedin.com/in/erictsloan/

Santana: https://www.linkedin.com/in/santana-blanchette/


]]> Thrive Digital Buzzsprout-15109771 Wed, 22 May 2024 06:00:00 -0600 2358 1 2 full false Is the marketing funnel still relevant? Is the marketing funnel still relevant? Episode 1: Is the marketing funnel dead?

This episode explores the limitations and challenges of using the marketing funnel in today's digital landscape. Learn how marketers are currently using the funnel in ad planning and lead generation, where the funnel goes wrong, how marketing teams should be using the funnel, and where we believe this will be in 5 years.

For show notes, visit https://blog.thrivedigital.com/how-should-we-use-the-marketing-funnel-in-2024

Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!
Website: https://thrivedigital.com/
LinkedIn: https://www.linkedin.com/company/thrive-digital/
Instagram: https://www.instagram.com/thrive_digital/
YouTube: https://www.youtube.com/@ThriveDigitalMarketing

Thanks for tuning in! If you enjoyed the show, we’d love to hear from you. Leave us a review, share with friends and colleagues, and don’t forget to subscribe so you never miss an episode.

Follow this week’s hosts:
Phil: https://www.linkedin.com/in/philiptomware/
Eric: https://www.linkedin.com/in/erictsloan/
Santana: https://www.linkedin.com/in/santana-blanchette/

]]> Episode 1: Is the marketing funnel dead?

This episode explores the limitations and challenges of using the marketing funnel in today's digital landscape. Learn how marketers are currently using the funnel in ad planning and lead generation, where the funnel goes wrong, how marketing teams should be using the funnel, and where we believe this will be in 5 years.

For show notes, visit https://blog.thrivedigital.com/how-should-we-use-the-marketing-funnel-in-2024

Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!
Website: https://thrivedigital.com/
LinkedIn: https://www.linkedin.com/company/thrive-digital/
Instagram: https://www.instagram.com/thrive_digital/
YouTube: https://www.youtube.com/@ThriveDigitalMarketing

Thanks for tuning in! If you enjoyed the show, we’d love to hear from you. Leave us a review, share with friends and colleagues, and don’t forget to subscribe so you never miss an episode.

Follow this week’s hosts:
Phil: https://www.linkedin.com/in/philiptomware/
Eric: https://www.linkedin.com/in/erictsloan/
Santana: https://www.linkedin.com/in/santana-blanchette/

]]> Thrive Digital Buzzsprout-15029507 Tue, 07 May 2024 15:00:00 -0600 2275 1 1 full false