The Grit Blueprint Tue, 21 Apr 2026 07:33:53 -0400 https://www.gritblueprint.com/grit-blueprint-podcast/ en-us © 2026 Grit Blueprint yes 9c743061-796c-59fa-89d0-70f0bcde683a stefanie@gritblueprint.com Grit Blueprint episodic false The Playbook for Building Unmistakable Brands in the Built World

You can be the best in your market and still get passed over by a competitor who simply shows up better and more consistently where their customers are looking.


The Grit Blueprint Podcast is where visibility, media, customer experience, and creative brand strategy turn trust into growth in the built world.


Hosted by Stefanie Couch, a lifelong building industry expert born and raised in the business, this show explores how companies in building materials, construction, manufacturing, and distribution position themselves to win before the first conversation even starts.


You’ll hear from executives, operators, and decision-makers who are rethinking how they show up in the market. You’ll also hear from Stefanie and the Grit Blueprint team as they share the systems, strategy, and content that make good brands impossible to ignore.


Every episode turns insight into action. Because in this space, great work alone isn’t enough. You have to be seen, be known, be chosen, and ultimately, become unmistakable.


Produced by Grit Media. Powered by Grit Blueprint.

]]> Buzzsprout (https://www.buzzsprout.com) Building materials, Construction industry, Manufacturing marketing, B2B branding, Brand strategy, Industrial marketing, Customer experience, Media strategy, Content marketing, LinkedIn, Brand visibility, Business growth Grit Blueprint stefanie@gritblueprint.com https://storage.buzzsprout.com/qfjmvvjzm9ra5zxajsyw6syykkjc?.jpg The Grit Blueprint https://www.gritblueprint.com/grit-blueprint-podcast/ Stefanie Couch How To Grow Your Building Material Business with Strategic Use of AI & Clear Goals | Jason Blair How To Grow Your Building Material Business with Strategic Use of AI & Clear Goals | Jason Blair Jason Blair, CEO of Tal Building Centers, joins me to break down how to build a sales culture in building materials where every role drives revenue. He shares the weekly communication cadence he uses with 500 employees, how he reads company culture in the lumber industry the moment he walks a yard, and how AI fixed a three-department friction problem in 90 minutes. This episode gives LBM dealers, distributors, and building supply leaders a practical playbook on CEO team communication, AI for building materials dealers, and LBM dealer growth. You will hear how Jason doubled a 225 million dollar business, why he still picks up banding in the yard, how to use AI without losing your voice, and what to say to your team on Monday morning. If you want building supply leadership tactics you can use this week, start here.

What You'll Take Away Today

- Sales culture in building materials wins when every role, from forklift driver to AP clerk, knows the revenue goals and how their job ties to them.

- CEO team communication needs a weekly cadence, not a yearly speech. For example, Jason records a Tuesday video called the Tal Weekly Newsletter.

- Company culture in the lumber industry is a marathon. Pick a direction, stick with it.

- AI for building materials dealers can replace weeks of consultant work in 90 minutes when you feed it real notes and real context.

- Building supply leadership shows up in the yard. Picking up banding and nails teaches a new branch manager more than any training manual.

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Jason Blair, CEO of Tal Building Centers, joins me to break down how to build a sales culture in building materials where every role drives revenue. He shares the weekly communication cadence he uses with 500 employees, how he reads company culture in the lumber industry the moment he walks a yard, and how AI fixed a three-department friction problem in 90 minutes. This episode gives LBM dealers, distributors, and building supply leaders a practical playbook on CEO team communication, AI for building materials dealers, and LBM dealer growth. You will hear how Jason doubled a 225 million dollar business, why he still picks up banding in the yard, how to use AI without losing your voice, and what to say to your team on Monday morning. If you want building supply leadership tactics you can use this week, start here.

What You'll Take Away Today

- Sales culture in building materials wins when every role, from forklift driver to AP clerk, knows the revenue goals and how their job ties to them.

- CEO team communication needs a weekly cadence, not a yearly speech. For example, Jason records a Tuesday video called the Tal Weekly Newsletter.

- Company culture in the lumber industry is a marathon. Pick a direction, stick with it.

- AI for building materials dealers can replace weeks of consultant work in 90 minutes when you feed it real notes and real context.

- Building supply leadership shows up in the yard. Picking up banding and nails teaches a new branch manager more than any training manual.

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Grit Blueprint Buzzsprout-18987657 Fri, 17 Apr 2026 09:00:00 -0400 2119 full false Exit Strategy Tips for Independent Retail Business Owners with Former Founder Gina Schaefer Exit Strategy Tips for Independent Retail Business Owners with Former Founder Gina Schaefer What does it actually take to sell a $55 million business you built from scratch? In this episode, Gina Schaefer breaks down everything: ESOPs, succession planning for independent dealers, finding the right buyer for your business, and why she chose employee ownership over private equity. If you have ever searched "how does an ESOP work," "when should I start succession planning," or "how to exit a small business," this episode answers all of it. Gina covers how to build your exit strategy lifeline list, what to look for in a business broker or attorney, and the three things every independent dealer needs to get in order before they sell: their numbers, their visuals, and their people.

What you'll take away:
- How ESOPs work and why employees do not need to have money to buy your business
- The three buckets you need to get in order before you sell: your numbers, your visuals, and your humans
- Why your business broker may never tell you about the ESOP option — and who to call instead
- How to build your exit strategy lifeline list starting today, no matter how far away your exit feels
- What Gina learned buying five businesses from other owners — and how that shaped how she sold her own

Watch the episode on YouTube: https://youtu.be/_iSFBM85CD4

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> What does it actually take to sell a $55 million business you built from scratch? In this episode, Gina Schaefer breaks down everything: ESOPs, succession planning for independent dealers, finding the right buyer for your business, and why she chose employee ownership over private equity. If you have ever searched "how does an ESOP work," "when should I start succession planning," or "how to exit a small business," this episode answers all of it. Gina covers how to build your exit strategy lifeline list, what to look for in a business broker or attorney, and the three things every independent dealer needs to get in order before they sell: their numbers, their visuals, and their people.

What you'll take away:
- How ESOPs work and why employees do not need to have money to buy your business
- The three buckets you need to get in order before you sell: your numbers, your visuals, and your humans
- Why your business broker may never tell you about the ESOP option — and who to call instead
- How to build your exit strategy lifeline list starting today, no matter how far away your exit feels
- What Gina learned buying five businesses from other owners — and how that shaped how she sold her own

Watch the episode on YouTube: https://youtu.be/_iSFBM85CD4

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Grit Blueprint Buzzsprout-18974899 Thu, 09 Apr 2026 09:00:00 -0400 2093 full false Where Building Materials Growth Is Actually Happening with Craig Webb, President of Webb Analytics Where Building Materials Growth Is Actually Happening with Craig Webb, President of Webb Analytics The big box giants are buying everything. But independent dealers? They can still win. In this episode, Stefanie Couch sits down with Craig Webb of Webb Analytics, the most trusted data voice in the building materials industry, to break down what the 2025 M&A numbers actually mean for independent dealers. Craig shares where the real growth is hiding, why installed sales is no longer optional, and how AI and e-commerce are separating the dealers who thrive from the ones who stall. If you run a lumberyard, a hardware store, or a building materials operation and you want to know how to stay competitive against consolidated dealers, this episode is your roadmap. Covering independent dealer growth, construction supply consolidation, installed sales strategy, and AI for building materials, this conversation is packed with the data and the direction you need right now.

What you'll take away today:

- The three market segments where independent dealers can out-compete Home Depot and big-box consolidators: custom builds, single-specialty, and installed sales
- Why installed sales is no longer optional as products like oversized doors and windows get more technical and builders need warranty protection built in
- Where the real growth is happening in 2025 and beyond, including hot geographic markets, specialty product niches, and e-commerce for dealers
- How AI tools built specifically for the building industry are already saving dealers money, improving contract terms, streamlining inventory, and freeing up staff hours
- The two things that separate dealers who will thrive from those who won't: genuine passion for the business and a relentless drive to operate smarter
Ready to turn visibility into growth? Head to gritblueprint.com to learn more and book a call to talk about your growth strategy.

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> The big box giants are buying everything. But independent dealers? They can still win. In this episode, Stefanie Couch sits down with Craig Webb of Webb Analytics, the most trusted data voice in the building materials industry, to break down what the 2025 M&A numbers actually mean for independent dealers. Craig shares where the real growth is hiding, why installed sales is no longer optional, and how AI and e-commerce are separating the dealers who thrive from the ones who stall. If you run a lumberyard, a hardware store, or a building materials operation and you want to know how to stay competitive against consolidated dealers, this episode is your roadmap. Covering independent dealer growth, construction supply consolidation, installed sales strategy, and AI for building materials, this conversation is packed with the data and the direction you need right now.

What you'll take away today:

- The three market segments where independent dealers can out-compete Home Depot and big-box consolidators: custom builds, single-specialty, and installed sales
- Why installed sales is no longer optional as products like oversized doors and windows get more technical and builders need warranty protection built in
- Where the real growth is happening in 2025 and beyond, including hot geographic markets, specialty product niches, and e-commerce for dealers
- How AI tools built specifically for the building industry are already saving dealers money, improving contract terms, streamlining inventory, and freeing up staff hours
- The two things that separate dealers who will thrive from those who won't: genuine passion for the business and a relentless drive to operate smarter
Ready to turn visibility into growth? Head to gritblueprint.com to learn more and book a call to talk about your growth strategy.

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Grit Blueprint Buzzsprout-18974893 Tue, 07 Apr 2026 09:00:00 -0400 1434 full false Building a Million Dollar Network: How to Make Better First Impressions With Confidence Building a Million Dollar Network: How to Make Better First Impressions With Confidence If networking events feel awkward, this episode will show you how to network with confidence, start better conversations, and build real business relationships that last. Stefanie and Ben Couch break down practical networking tips for remembering names, making a strong first impression, reading body language, following up on LinkedIn, and knowing when to turn a conversation into an opportunity. You’ll learn how to stand out without sounding salesy, avoid common networking mistakes, and use personal brand, business cards, and simple follow-up systems to grow your network faster. This is tactical advice for business owners, sales leaders, and building industry professionals who want more visibility, stronger relationships, and more opportunities from every room they walk into.

What you'll take away today:
How to start conversations without feeling awkward
How to ask better questions and make people feel seen
How to read body language and leave conversations the right way
How to follow up fast so good meetings turn into real relationships
How to stand out through confidence, style, and personal brand

Chapter Markers:
00:00 How to follow up after networking
02:41 Why networking matters for business growth
04:44 How to be more approachable at events
05:36 How to ask better networking questions
07:26 How to remember names at networking events
09:31 How to build trust with warmth and competence
10:11 When to pitch and when not to
13:52 How to overcome networking anxiety
16:40 How to make people feel included at events
20:57 How to avoid awkward long conversations
22:04 How to read body language in networking
25:39 How to make a strong first impression
29:00 Why your phone hurts networking
31:06 Why physical business cards still matter
34:57 How to keep networking conversations balanced
36:47 What to wear to networking events
42:12 How to build a memorable personal brand

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> If networking events feel awkward, this episode will show you how to network with confidence, start better conversations, and build real business relationships that last. Stefanie and Ben Couch break down practical networking tips for remembering names, making a strong first impression, reading body language, following up on LinkedIn, and knowing when to turn a conversation into an opportunity. You’ll learn how to stand out without sounding salesy, avoid common networking mistakes, and use personal brand, business cards, and simple follow-up systems to grow your network faster. This is tactical advice for business owners, sales leaders, and building industry professionals who want more visibility, stronger relationships, and more opportunities from every room they walk into.

What you'll take away today:
How to start conversations without feeling awkward
How to ask better questions and make people feel seen
How to read body language and leave conversations the right way
How to follow up fast so good meetings turn into real relationships
How to stand out through confidence, style, and personal brand

Chapter Markers:
00:00 How to follow up after networking
02:41 Why networking matters for business growth
04:44 How to be more approachable at events
05:36 How to ask better networking questions
07:26 How to remember names at networking events
09:31 How to build trust with warmth and competence
10:11 When to pitch and when not to
13:52 How to overcome networking anxiety
16:40 How to make people feel included at events
20:57 How to avoid awkward long conversations
22:04 How to read body language in networking
25:39 How to make a strong first impression
29:00 Why your phone hurts networking
31:06 Why physical business cards still matter
34:57 How to keep networking conversations balanced
36:47 What to wear to networking events
42:12 How to build a memorable personal brand

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Grit Blueprint Buzzsprout-18936601 Fri, 03 Apr 2026 09:00:00 -0400 3034 full false How to Improve Your Sales Results and Earn Customers' Trust | Sarah Campbell, Sierra Pacific Windows How to Improve Your Sales Results and Earn Customers' Trust | Sarah Campbell, Sierra Pacific Windows If you sell windows, doors, or other high-ticket building products, this episode will help you become a stronger, more trusted salesperson. You’ll learn how consultative selling, job site knowledge, and better questions can help you uncover what customers really need instead of jumping too fast to a product recommendation. We also get into why emotional buying drives more decisions than most people realize, how to build credibility faster with contractors, architects, and homeowners, and why understanding installation and product performance makes you more valuable in the field. If you want to improve customer trust, sharpen your sales process, and sell high-end windows and doors with more confidence, this episode will give you practical insight you can use right away. 

What you'll take away today:

  •  How consultative selling helps you uncover the real problem before offering a window or door solution 
  •  Why sales training and the first 30, 60, and 90 days matter so much in high-ticket building product sales 
  •  How job site visits make you better at window sales, door sales, and technical conversations with contractors and architects 
  •  Why emotional buying drives more decisions than most salespeople realize, especially in the home 
  •  How purpose, curiosity, and positive alignment help you stay sharp, sell better, and grow long term

Chapter Markers:
00:00 How to sell by solving your customers' real problem
00:55 How to reinvent your career and start over
04:11 How to embrace a big career change
06:38 How to get into window and door sales
09:03 How to train new sales reps better
12:00 How to ask better sales questions
15:11 How emotional buying shapes sales
17:36 How to stop prescribing too early
18:42 How job sites make you better at sales
23:47 How to grow confidence in sales
27:08 How purpose improves your sales mindset
29:53 Sierra Pacific Windows' Story And Sustainability
31:45 Why Sierra Pacific Windows stands out
35:17 Sarah Campbell's Lightning Round

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> If you sell windows, doors, or other high-ticket building products, this episode will help you become a stronger, more trusted salesperson. You’ll learn how consultative selling, job site knowledge, and better questions can help you uncover what customers really need instead of jumping too fast to a product recommendation. We also get into why emotional buying drives more decisions than most people realize, how to build credibility faster with contractors, architects, and homeowners, and why understanding installation and product performance makes you more valuable in the field. If you want to improve customer trust, sharpen your sales process, and sell high-end windows and doors with more confidence, this episode will give you practical insight you can use right away. 

What you'll take away today:

  •  How consultative selling helps you uncover the real problem before offering a window or door solution 
  •  Why sales training and the first 30, 60, and 90 days matter so much in high-ticket building product sales 
  •  How job site visits make you better at window sales, door sales, and technical conversations with contractors and architects 
  •  Why emotional buying drives more decisions than most salespeople realize, especially in the home 
  •  How purpose, curiosity, and positive alignment help you stay sharp, sell better, and grow long term

Chapter Markers:
00:00 How to sell by solving your customers' real problem
00:55 How to reinvent your career and start over
04:11 How to embrace a big career change
06:38 How to get into window and door sales
09:03 How to train new sales reps better
12:00 How to ask better sales questions
15:11 How emotional buying shapes sales
17:36 How to stop prescribing too early
18:42 How job sites make you better at sales
23:47 How to grow confidence in sales
27:08 How purpose improves your sales mindset
29:53 Sierra Pacific Windows' Story And Sustainability
31:45 Why Sierra Pacific Windows stands out
35:17 Sarah Campbell's Lightning Round

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Grit Blueprint Buzzsprout-18896182 Tue, 31 Mar 2026 09:00:00 -0400 2344 full false Most Founders Break Under This Pressure. From NAVY SEAL to CEO: Sam Mackey, CEO of Outsider Most Founders Break Under This Pressure. From NAVY SEAL to CEO: Sam Mackey, CEO of Outsider What can a founder learn from a former Navy SEAL who built a brand from scratch? In this episode, you’ll learn how discipline, pressure, and resilience shape better leaders, why mentorship matters more than most entrepreneurs realize, and how small wins stack into real business growth. Sam Mackey, CEO of Outsider, shares hard-earned lessons on entrepreneurship, brand building, purpose, and what it takes to keep moving when the pressure is high and the path is uncertain. If you are building a small business, leading through stress, or trying to turn grit into momentum, this episode will give you a sharper mindset and a more practical view of what real growth takes.  

What you'll take away:

• Why discipline matters more than motivation as a founder 
• How small wins stack into real momentum when you are building a business 
• Why founders need mentors, hard feedback, and people who will tell them the truth 
• How pressure can either break you or sharpen you, depending on how you respond 
• What it takes to build a brand with purpose instead of just chasing attention or sales 

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> What can a founder learn from a former Navy SEAL who built a brand from scratch? In this episode, you’ll learn how discipline, pressure, and resilience shape better leaders, why mentorship matters more than most entrepreneurs realize, and how small wins stack into real business growth. Sam Mackey, CEO of Outsider, shares hard-earned lessons on entrepreneurship, brand building, purpose, and what it takes to keep moving when the pressure is high and the path is uncertain. If you are building a small business, leading through stress, or trying to turn grit into momentum, this episode will give you a sharper mindset and a more practical view of what real growth takes.  

What you'll take away:

• Why discipline matters more than motivation as a founder 
• How small wins stack into real momentum when you are building a business 
• Why founders need mentors, hard feedback, and people who will tell them the truth 
• How pressure can either break you or sharpen you, depending on how you respond 
• What it takes to build a brand with purpose instead of just chasing attention or sales 

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Grit Blueprint Buzzsprout-18891824 Thu, 26 Mar 2026 09:00:00 -0400 2140 full false Independent Retailers Need Better Data. Do it Best Has The Tools: Nick Talarico, President of Do it Best Independent Retailers Need Better Data. Do it Best Has The Tools: Nick Talarico, President of Do it Best What does it look like to lead through massive change without losing the heart of the business? In this episode, I sit down with Do it Best president Nick Talarico to talk about leadership, grit, customer experience, and the real work of helping independents win in a changing market. We get into Retail Pulse, the new data tool built to help stores see what is working, fix what is not, and make smarter decisions faster. We also talk about Nick’s unlikely path from auditor to sales leader to president, why trust still wins, and why the future belongs to leaders who are strong in mind, body, and spirit.

Topics we covered:
• What Retail Pulse is and how it turns POS data into simple green yellow red actions
• Why independent hardware stores still win on trust and relationships
• Small customer experience moves that create repeat business
• Why Do It Best bought True Value during bankruptcy to protect retailers
• What “sound mind body spirit” leadership looks like in practice

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> What does it look like to lead through massive change without losing the heart of the business? In this episode, I sit down with Do it Best president Nick Talarico to talk about leadership, grit, customer experience, and the real work of helping independents win in a changing market. We get into Retail Pulse, the new data tool built to help stores see what is working, fix what is not, and make smarter decisions faster. We also talk about Nick’s unlikely path from auditor to sales leader to president, why trust still wins, and why the future belongs to leaders who are strong in mind, body, and spirit.

Topics we covered:
• What Retail Pulse is and how it turns POS data into simple green yellow red actions
• Why independent hardware stores still win on trust and relationships
• Small customer experience moves that create repeat business
• Why Do It Best bought True Value during bankruptcy to protect retailers
• What “sound mind body spirit” leadership looks like in practice

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Grit Blueprint Buzzsprout-18891674 Mon, 23 Mar 2026 09:00:00 -0400 2348 full false What We've Learned After 100 Podcast Episodes: Building Grit Blueprint with Ben & Stefanie Couch What We've Learned After 100 Podcast Episodes: Building Grit Blueprint with Ben & Stefanie Couch What does it really take to get to 100 episodes when no one cares at first? In this special episode, Ben flips the script and interviews me about how the Grit Blueprint Podcast started, what almost made it stall, and why consistency beats perfection every time. We talk about building in public, learning through bad reps, why niche content wins bigger than broad content, and how real, human media will matter even more in an AI-heavy world. If you are trying to build a brand, a platform, or a business that lasts, this episode provides proof that momentum comes from showing up. 

Topics we covered:
• Stefanie’s background in lumberyard and building materials
• How we launched our business after a major career shift
• Early format mistakes and learning faster through volume
• Niche audience math and why you don’t need mass reach
• AI as a tool plus the rising value of real content
• Favorite podcast moments including live show interviews
• Our next 100 episodes and what Grit Studios becomes

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> What does it really take to get to 100 episodes when no one cares at first? In this special episode, Ben flips the script and interviews me about how the Grit Blueprint Podcast started, what almost made it stall, and why consistency beats perfection every time. We talk about building in public, learning through bad reps, why niche content wins bigger than broad content, and how real, human media will matter even more in an AI-heavy world. If you are trying to build a brand, a platform, or a business that lasts, this episode provides proof that momentum comes from showing up. 

Topics we covered:
• Stefanie’s background in lumberyard and building materials
• How we launched our business after a major career shift
• Early format mistakes and learning faster through volume
• Niche audience math and why you don’t need mass reach
• AI as a tool plus the rising value of real content
• Favorite podcast moments including live show interviews
• Our next 100 episodes and what Grit Studios becomes

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Grit Blueprint Buzzsprout-18867781 Wed, 18 Mar 2026 13:00:00 -0400 3673 full false Why Story Wins in Building Products with Chip Wade of Wade Works Creative & Creator of The Perch Why Story Wins in Building Products with Chip Wade of Wade Works Creative & Creator of The Perch What if the smartest way to grow in building products is to stop selling features and start selling transformation? In this episode, I sit down with Chip Wade to talk about why trust, process, and real-world performance matter more than polished marketing talk. We get into how homeowners actually make decisions, what brands miss when they focus only on product specs, and why the companies that win next will be the ones that make the customer journey simpler, clearer, and more inspiring. If you want to build a brand that gets chosen in a crowded market, this conversation will sharpen how you think about selling, storytelling, and growth. 

Topics we covered:

• Chip's Engineer-to-TV arc and lessons from low-budget, fast-turn projects
• Product selection based on quality, warranty, and relationships
• College versus Trades as parallel routes to resilience
• Networking habits that compound over decades
• Trust, content overload, and preserving human connection
• The case for modular, cost-effective homes with real design

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> What if the smartest way to grow in building products is to stop selling features and start selling transformation? In this episode, I sit down with Chip Wade to talk about why trust, process, and real-world performance matter more than polished marketing talk. We get into how homeowners actually make decisions, what brands miss when they focus only on product specs, and why the companies that win next will be the ones that make the customer journey simpler, clearer, and more inspiring. If you want to build a brand that gets chosen in a crowded market, this conversation will sharpen how you think about selling, storytelling, and growth. 

Topics we covered:

• Chip's Engineer-to-TV arc and lessons from low-budget, fast-turn projects
• Product selection based on quality, warranty, and relationships
• College versus Trades as parallel routes to resilience
• Networking habits that compound over decades
• Trust, content overload, and preserving human connection
• The case for modular, cost-effective homes with real design

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Grit Blueprint Buzzsprout-18829367 Thu, 12 Mar 2026 09:00:00 -0400 3026 full false What it's like building a business with your spouse: Entrepreneurship, Freedom & Extreme Ownership What it's like building a business with your spouse: Entrepreneurship, Freedom & Extreme Ownership What does it really take to build a business with your spouse and keep both the marriage and the mission intact? Ben and I pull back the curtain on three and a half years of grit and entrepreneurship, from working at the kitchen table to launching Grit Studios in our small mountain town. We talk about pressure, ownership, firing the wrong fits, finding the right ones, and why our culture is built on extreme ownership and high standards. If you are building something from scratch and wondering whether the weight you feel is normal, it is. This is the real story behind the growth.

Topics we covered:
• Designing a 2,000 sq ft studio
• Training space plans and client experience on site
• Entrepreneurship as freedom with responsibility
• Building a team, internships, and role fit
• Extreme ownership and culture of figuring it out
• Incentives, sales mindset, and sustainable growth
• Photography, video, podcasts, pro workflows

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> What does it really take to build a business with your spouse and keep both the marriage and the mission intact? Ben and I pull back the curtain on three and a half years of grit and entrepreneurship, from working at the kitchen table to launching Grit Studios in our small mountain town. We talk about pressure, ownership, firing the wrong fits, finding the right ones, and why our culture is built on extreme ownership and high standards. If you are building something from scratch and wondering whether the weight you feel is normal, it is. This is the real story behind the growth.

Topics we covered:
• Designing a 2,000 sq ft studio
• Training space plans and client experience on site
• Entrepreneurship as freedom with responsibility
• Building a team, internships, and role fit
• Extreme ownership and culture of figuring it out
• Incentives, sales mindset, and sustainable growth
• Photography, video, podcasts, pro workflows

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Grit Blueprint Buzzsprout-18774078 Tue, 03 Mar 2026 09:00:00 -0500 2249 full false One Forgotten Screw Can Cost Millions... | Fortress Building Envelope Consultants One Forgotten Screw Can Cost Millions... | Fortress Building Envelope Consultants  Water intrusion is the number one cause of construction lawsuits, and most of it is preventable. I sit down with Mark Stewart and Jeff Martin of Fortress Building Envelope Consultants to break down why roofs, walls, and windows fail and how small mistakes turn into million-dollar problems. We talk about the subcontractor gap, skipped mock-ups, poor supervision, COVID material substitutions, and why testing before cover-up can save massive future cost. If you build, specify, distribute, or insure projects, this conversation will change how you think about risk, communication, and accountability. 

Topics we covered:
• What is a building envelope, and how can it fail?
• How to prevent damage to waterproofing membranes during access and storage
• Why pre-roof meetings, protection plans, and mock-ups matter
• Who hires building envelope testing services and when to schedule them
• Practical steps to align manufacturers, subcontractors, and supervision

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]>  Water intrusion is the number one cause of construction lawsuits, and most of it is preventable. I sit down with Mark Stewart and Jeff Martin of Fortress Building Envelope Consultants to break down why roofs, walls, and windows fail and how small mistakes turn into million-dollar problems. We talk about the subcontractor gap, skipped mock-ups, poor supervision, COVID material substitutions, and why testing before cover-up can save massive future cost. If you build, specify, distribute, or insure projects, this conversation will change how you think about risk, communication, and accountability. 

Topics we covered:
• What is a building envelope, and how can it fail?
• How to prevent damage to waterproofing membranes during access and storage
• Why pre-roof meetings, protection plans, and mock-ups matter
• Who hires building envelope testing services and when to schedule them
• Practical steps to align manufacturers, subcontractors, and supervision

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Grit Blueprint Buzzsprout-18746723 Thu, 26 Feb 2026 09:00:00 -0500 1309 full false Simple Ways To Create Cashflow In Your business with Russ Kathrein, VP of LBM at Do it Best Simple Ways To Create Cashflow In Your business with Russ Kathrein, VP of LBM at Do it Best Most lumberyards think they have a sales problem. Russ Kathrein says they actually have a systems problem. In this episode, we break down the operational moves that quietly unlock millions in revenue, from billing special orders the right way to turning drivers into sales assets and cutting truck turnaround from 52 minutes to 12. Russ also shares his rule number one, your first loss is your best loss, and a simple AR strategy that moved percent current from 65 percent to over 90 percent without becoming the collections department. If you run a yard, manage cash flow, or want cleaner operations that drive real profit, this is a tactical masterclass.

Topics we covered:
• Billing special orders on receipt to improve cash flow
• Clearing dead inventory and exposing carrying costs
• Drivers as sales ambassadors
• Smart timing and strategic investments
• Balance sheet focus over vanity P&L
• AR playbook to raise percent current and get paid first

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Most lumberyards think they have a sales problem. Russ Kathrein says they actually have a systems problem. In this episode, we break down the operational moves that quietly unlock millions in revenue, from billing special orders the right way to turning drivers into sales assets and cutting truck turnaround from 52 minutes to 12. Russ also shares his rule number one, your first loss is your best loss, and a simple AR strategy that moved percent current from 65 percent to over 90 percent without becoming the collections department. If you run a yard, manage cash flow, or want cleaner operations that drive real profit, this is a tactical masterclass.

Topics we covered:
• Billing special orders on receipt to improve cash flow
• Clearing dead inventory and exposing carrying costs
• Drivers as sales ambassadors
• Smart timing and strategic investments
• Balance sheet focus over vanity P&L
• AR playbook to raise percent current and get paid first

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Grit Blueprint Buzzsprout-18699407 Tue, 17 Feb 2026 11:00:00 -0500 2398 full false The Real Reason Customers Buy Again with Michael Tull, CEO of Tull Sales The Real Reason Customers Buy Again with Michael Tull, CEO of Tull Sales Windows and doors are hard, and that’s exactly why they matter. In this episode, I sit down with industry veteran Michael Tull to break down why deep product knowledge, jobsite experience, and real relationships still win in a market full of shortcuts. We talk about how mastering installation details protects margin, builds trust, and turns salespeople into long-term partners instead of order takers. If you want to sell higher-value products, reduce callbacks, and stay relevant as doors get bigger and jobs get riskier, this conversation delivers the playbook.

Topics we covered:
• What a Manufacturer’s Rep actually does
• Two-step distribution and value add
• Diagnosing install vs product issues on site
• Handling price objections with apples-to-apples
• Moving from vendor to trusted advisor for your clients

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Windows and doors are hard, and that’s exactly why they matter. In this episode, I sit down with industry veteran Michael Tull to break down why deep product knowledge, jobsite experience, and real relationships still win in a market full of shortcuts. We talk about how mastering installation details protects margin, builds trust, and turns salespeople into long-term partners instead of order takers. If you want to sell higher-value products, reduce callbacks, and stay relevant as doors get bigger and jobs get riskier, this conversation delivers the playbook.

Topics we covered:
• What a Manufacturer’s Rep actually does
• Two-step distribution and value add
• Diagnosing install vs product issues on site
• Handling price objections with apples-to-apples
• Moving from vendor to trusted advisor for your clients

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Grit Blueprint Buzzsprout-18648185 Thu, 12 Feb 2026 09:00:00 -0500 1801 full false How To Win in 2026: Sales Data, AI, And LinkedIn with Eric Knox, Director of LBM Sales at Do it Best How To Win in 2026: Sales Data, AI, And LinkedIn with Eric Knox, Director of LBM Sales at Do it Best  Sales growth is not optional. 

In this episode, I sit down with Eric Knox from Do it Best to break down what independent dealers must do now to stay competitive as AI, data, and big-box pressure accelerate. 

We get practical on how to build a sales culture that keeps score, sets real goals, and uses tools like LinkedIn and AI to win new business, not just protect old accounts. 

Big players are rolling out AI takeoff tools and pushing the purchase journey online. If your value was tied to doing the takeoff, you need a broader promise: on-time delivery, rapid problem solving, design guidance, and proactive communication.

If you want to future-proof your sales team, sharpen decision-making, and stay relevant in a fast-changing market, this conversation is required listening. 

Topics we cover:

• Moving beyond top-line sales to tracking actionable sales metrics
• Setting goals, measuring activities, and keeping score
• LinkedIn for daily visibility and warm outreach
• Using AI for call prep, ideation, objections, and knowledge bases
• Selling value beyond just takeoffs and reducing friction
• Why showrooms drive upgrades and bigger ticket sales

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]>  Sales growth is not optional. 

In this episode, I sit down with Eric Knox from Do it Best to break down what independent dealers must do now to stay competitive as AI, data, and big-box pressure accelerate. 

We get practical on how to build a sales culture that keeps score, sets real goals, and uses tools like LinkedIn and AI to win new business, not just protect old accounts. 

Big players are rolling out AI takeoff tools and pushing the purchase journey online. If your value was tied to doing the takeoff, you need a broader promise: on-time delivery, rapid problem solving, design guidance, and proactive communication.

If you want to future-proof your sales team, sharpen decision-making, and stay relevant in a fast-changing market, this conversation is required listening. 

Topics we cover:

• Moving beyond top-line sales to tracking actionable sales metrics
• Setting goals, measuring activities, and keeping score
• LinkedIn for daily visibility and warm outreach
• Using AI for call prep, ideation, objections, and knowledge bases
• Selling value beyond just takeoffs and reducing friction
• Why showrooms drive upgrades and bigger ticket sales

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Grit Blueprint Buzzsprout-18629119 Thu, 05 Feb 2026 09:00:00 -0500 2831 full false Why Choosing NOT To Sell To Big Box Can GROW Your Business: Jim Powell, Culpeper Wood Why Choosing NOT To Sell To Big Box Can GROW Your Business: Jim Powell, Culpeper Wood Some choices change your trajectory. Jim Powell of Culpeper Wood joins us to share why their team refuses big box volume in favor of independence, relationships, and long-term brand equity, and how that stance fuels growth. We dig into the strategy behind niching down, raising grades, and curating product mixes that win in real markets, not just on paper.

Jim walks us through Culpeper’s evolution from a handful of plants to a multi-location operation known for quality and breadth, from standard construction lumber to clear grades, KDAT, columns, and premium fencing. We unpack how dealers that educate customers on performance and fit gain a durable advantage. The theme is consistent: independence offers choice, agility, and expertise that big box cannot replicate, especially when a customer needs a special order or a higher-spec solution for outdoor living.

We also look ahead. How do we bring the next generation into the building materials world when the technology industry recruits so aggressively? Jim shares how training, mentorship, and real relationship-building make the industry magnetic, plus why events, dinners, and face-to-face time compound trust. For dealers, the play is clear: define what you won’t do, lean into what you do better than anyone, and partner with suppliers who protect your positioning. If you’re focused on winning outdoor spaces, elevating grades, or building a reputation that travels by word of mouth, this conversation gives you a practical roadmap.

Topics we covered:
• Independence over big box to protect dealers
• Product range from standard to KDAT and clear grades
• Raising grades as a competitive signal
• Niching down to own outdoor living and premium decks
• Relationship selling and family-first culture
• Training the next generation across sales and product
• Attracting talent through brand and opportunity
• Practical ways for members to connect with Culpepper

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Some choices change your trajectory. Jim Powell of Culpeper Wood joins us to share why their team refuses big box volume in favor of independence, relationships, and long-term brand equity, and how that stance fuels growth. We dig into the strategy behind niching down, raising grades, and curating product mixes that win in real markets, not just on paper.

Jim walks us through Culpeper’s evolution from a handful of plants to a multi-location operation known for quality and breadth, from standard construction lumber to clear grades, KDAT, columns, and premium fencing. We unpack how dealers that educate customers on performance and fit gain a durable advantage. The theme is consistent: independence offers choice, agility, and expertise that big box cannot replicate, especially when a customer needs a special order or a higher-spec solution for outdoor living.

We also look ahead. How do we bring the next generation into the building materials world when the technology industry recruits so aggressively? Jim shares how training, mentorship, and real relationship-building make the industry magnetic, plus why events, dinners, and face-to-face time compound trust. For dealers, the play is clear: define what you won’t do, lean into what you do better than anyone, and partner with suppliers who protect your positioning. If you’re focused on winning outdoor spaces, elevating grades, or building a reputation that travels by word of mouth, this conversation gives you a practical roadmap.

Topics we covered:
• Independence over big box to protect dealers
• Product range from standard to KDAT and clear grades
• Raising grades as a competitive signal
• Niching down to own outdoor living and premium decks
• Relationship selling and family-first culture
• Training the next generation across sales and product
• Attracting talent through brand and opportunity
• Practical ways for members to connect with Culpepper

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Grit Blueprint Buzzsprout-18389601 Tue, 27 Jan 2026 09:00:00 -0500 884 full false Authentic Storytelling Turns Independent Hardware Stores Into Community Favorites: Kerry Hasselbach, Do it Best Authentic Storytelling Turns Independent Hardware Stores Into Community Favorites: Kerry Hasselbach, Do it Best Want a real competitive edge that big-box chains can’t copy? Start with a story only your store can tell. We sat down on the floor at the Do It Best Market in Indianapolis with Marketing Director Kerry Hasselbach to unpack how independent hardware and LBM dealers turn authenticity into measurable growth without chasing perfection.

Kerry’s journey from designing handbags to leading co‑op marketing reveals a powerful truth, that industry fluency plus agency-level execution is a force multiplier for small businesses. We walk through how Do It Best’s in-house team acts like a bespoke agency: creative, paid social, display, and reputation management, tailored to each member’s goals. You’ll hear why service-led marketing outperforms product-only pushes, how to translate store life into scroll-stopping posts, and the simple habits that keep your brand top of mind in your neighborhood.

We dig into omnichannel strategy for today’s buyer: organic content meets targeted social, review responses, display placements, and smart email to create demand before customers are ready to swipe a card. Kerry shares practical wins from the new digital marketing solutions platform that centralizes campaigns and reviews into one app, saving time while improving results. We also spotlight Do it Best's CORE, the College of Retail Education, and Market Learning Sessions that turn knowledge into action so teams leave with a plan, not a pamphlet.

If you’re an independent looking to grow foot traffic, strengthen community ties, and build a brand that lasts, this conversation lays out a clear path: be consistent, be unmistakable, and let your customers see the humans behind the counter.

Topics we covered:
• Storytelling as a long-term competitive advantage
• How Do It Best functions as an in-house agency for members
• Managed services across creative, social, display, and reviews
• Why promoting services outperforms product-only posts
• Building an omnichannel plan that matches consumer behavior
• Using analytics to target demographics and share of wallet
• Creating relatable content from everyday store moments
• Progress over perfection for social video and photos
• CORE education and Market sessions to enable teams
• Final advice to lead with authenticity and consistency

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Want a real competitive edge that big-box chains can’t copy? Start with a story only your store can tell. We sat down on the floor at the Do It Best Market in Indianapolis with Marketing Director Kerry Hasselbach to unpack how independent hardware and LBM dealers turn authenticity into measurable growth without chasing perfection.

Kerry’s journey from designing handbags to leading co‑op marketing reveals a powerful truth, that industry fluency plus agency-level execution is a force multiplier for small businesses. We walk through how Do It Best’s in-house team acts like a bespoke agency: creative, paid social, display, and reputation management, tailored to each member’s goals. You’ll hear why service-led marketing outperforms product-only pushes, how to translate store life into scroll-stopping posts, and the simple habits that keep your brand top of mind in your neighborhood.

We dig into omnichannel strategy for today’s buyer: organic content meets targeted social, review responses, display placements, and smart email to create demand before customers are ready to swipe a card. Kerry shares practical wins from the new digital marketing solutions platform that centralizes campaigns and reviews into one app, saving time while improving results. We also spotlight Do it Best's CORE, the College of Retail Education, and Market Learning Sessions that turn knowledge into action so teams leave with a plan, not a pamphlet.

If you’re an independent looking to grow foot traffic, strengthen community ties, and build a brand that lasts, this conversation lays out a clear path: be consistent, be unmistakable, and let your customers see the humans behind the counter.

Topics we covered:
• Storytelling as a long-term competitive advantage
• How Do It Best functions as an in-house agency for members
• Managed services across creative, social, display, and reviews
• Why promoting services outperforms product-only posts
• Building an omnichannel plan that matches consumer behavior
• Using analytics to target demographics and share of wallet
• Creating relatable content from everyday store moments
• Progress over perfection for social video and photos
• CORE education and Market sessions to enable teams
• Final advice to lead with authenticity and consistency

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Grit Blueprint Buzzsprout-18389596 Tue, 20 Jan 2026 09:00:00 -0500 1036 full false This Is The Video Strategy Local Businesses Need: Brent Gentling, Bring Your Own Tools BYOT This Is The Video Strategy Local Businesses Need: Brent Gentling, Bring Your Own Tools BYOT Ever wonder why some simple, scrappy videos drive floods of real customers while polished promos fall flat? We sat down with Brent of BYOT, a builder-turned-creator with 20 years on the tools, to unpack how clear teaching, strong hooks, and consistent posting turned DIY tutorials into a growth engine. From the dirt-to-lawn video that exploded his channel, to trade show walk-throughs that quietly trigger purchase orders, this conversation maps a practical path for local retailers who want sales, not just views.

We explore how to structure short-form vertical clips for attention and the specific tactics that move the needle: capture interest in the first three seconds, invest in clean audio, keep most videos 30–40 seconds, and let your profile do the selling with clear links and addresses. Brent explains why Facebook still matters for B2C, how TikTok accelerates discovery, and when longer YouTube tutorials deepen loyalty. He also shares the surprising metric that predicts conversions, shares over likes, and tells the story of a plastic caulking finger that racked up tens of millions of views and sold out inventory.

If you manage a hardware store, lumberyard, or building brand, you’ll get a workable blueprint on how to use video to create sales: start now, stay consistent, lean into humor, and spotlight the product expert, not the hard sell. Measure what matters, iterate from real data, and empower your team to test fresh ideas. The result is content that feels human, earns trust, and turns attention into revenue.

Topics we covered:
• Start with useful, step-by-step tutorials
• Lead videos with a strong hook
• Prioritize audio quality over perfect visuals
• Post consistently across your chosen platforms
• Use humor to show personality without hard selling
• Put address and links in profiles, not the videos
• Track shares and saves as signals of buyer intent
• Let product experts do the talking when possible

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Ever wonder why some simple, scrappy videos drive floods of real customers while polished promos fall flat? We sat down with Brent of BYOT, a builder-turned-creator with 20 years on the tools, to unpack how clear teaching, strong hooks, and consistent posting turned DIY tutorials into a growth engine. From the dirt-to-lawn video that exploded his channel, to trade show walk-throughs that quietly trigger purchase orders, this conversation maps a practical path for local retailers who want sales, not just views.

We explore how to structure short-form vertical clips for attention and the specific tactics that move the needle: capture interest in the first three seconds, invest in clean audio, keep most videos 30–40 seconds, and let your profile do the selling with clear links and addresses. Brent explains why Facebook still matters for B2C, how TikTok accelerates discovery, and when longer YouTube tutorials deepen loyalty. He also shares the surprising metric that predicts conversions, shares over likes, and tells the story of a plastic caulking finger that racked up tens of millions of views and sold out inventory.

If you manage a hardware store, lumberyard, or building brand, you’ll get a workable blueprint on how to use video to create sales: start now, stay consistent, lean into humor, and spotlight the product expert, not the hard sell. Measure what matters, iterate from real data, and empower your team to test fresh ideas. The result is content that feels human, earns trust, and turns attention into revenue.

Topics we covered:
• Start with useful, step-by-step tutorials
• Lead videos with a strong hook
• Prioritize audio quality over perfect visuals
• Post consistently across your chosen platforms
• Use humor to show personality without hard selling
• Put address and links in profiles, not the videos
• Track shares and saves as signals of buyer intent
• Let product experts do the talking when possible

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Grit Blueprint Buzzsprout-18454131 Tue, 13 Jan 2026 09:00:00 -0500 1945 full false People, Process, And Purpose In A Tech-Shifting Industry: Rick Cross, Account Executive at Paradigm People, Process, And Purpose In A Tech-Shifting Industry: Rick Cross, Account Executive at Paradigm Fresh off the GlassBuild floor, we dig into the real story behind AI, sales momentum, and the future of windows, doors, and glass. Industry veteran Rick Cross, Account Executive at Paradigm, joins us to separate signal from noise, arguing that the biggest wins don’t come from shiny tools, but from teams that trust each other and processes built to carry weight. We explore how to turn traditional knowledge into systems, reduce error at the edges, and unlock self-serve quoting that speeds deals without sacrificing accuracy.

Rick’s “hull speed” analogy anchors the conversation: like a boat, every business has a sustainable pace. Push faster than your structure allows and you don’t grow, you break. We talk through how to design for the speed you want, from clean data and clear roles to measured implementation and empathetic selling. You’ll hear how to read timing in complex deals, when to ease off and when to nudge, and why steady progress beats short-term sprints that burn trust.

We also look ahead at talent and training. With a generation of industry pillars nearing retirement and AI changing workflows, the opportunity is wide open for students, tradespeople, and technologists to build meaningful careers. Associations like WDMA and NGA can bridge the gap with seminars, school outreach, and content that shows how fenestration fuels safer, more affordable homes. To close, Rick shares practical ways to reset a slump: step away, take a break, or help someone else, so you return focused and effective.

Topics we cover:
• Tech fear reframed through the tractor analogy
• AI used to capture tribal knowledge and cut errors
• People and process as the real leverage, not tools
• Trust, clear paths, and win-win as project accelerants
• Software reducing friction and enabling self-serve quotes
• Patience in sales cycles and timing the push
• "Hull speed" as a guide for sustainable growth
• Habits for breaking slumps and sharpening skills
• Recruiting next-gen talent via schools and media

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Fresh off the GlassBuild floor, we dig into the real story behind AI, sales momentum, and the future of windows, doors, and glass. Industry veteran Rick Cross, Account Executive at Paradigm, joins us to separate signal from noise, arguing that the biggest wins don’t come from shiny tools, but from teams that trust each other and processes built to carry weight. We explore how to turn traditional knowledge into systems, reduce error at the edges, and unlock self-serve quoting that speeds deals without sacrificing accuracy.

Rick’s “hull speed” analogy anchors the conversation: like a boat, every business has a sustainable pace. Push faster than your structure allows and you don’t grow, you break. We talk through how to design for the speed you want, from clean data and clear roles to measured implementation and empathetic selling. You’ll hear how to read timing in complex deals, when to ease off and when to nudge, and why steady progress beats short-term sprints that burn trust.

We also look ahead at talent and training. With a generation of industry pillars nearing retirement and AI changing workflows, the opportunity is wide open for students, tradespeople, and technologists to build meaningful careers. Associations like WDMA and NGA can bridge the gap with seminars, school outreach, and content that shows how fenestration fuels safer, more affordable homes. To close, Rick shares practical ways to reset a slump: step away, take a break, or help someone else, so you return focused and effective.

Topics we cover:
• Tech fear reframed through the tractor analogy
• AI used to capture tribal knowledge and cut errors
• People and process as the real leverage, not tools
• Trust, clear paths, and win-win as project accelerants
• Software reducing friction and enabling self-serve quotes
• Patience in sales cycles and timing the push
• "Hull speed" as a guide for sustainable growth
• Habits for breaking slumps and sharpening skills
• Recruiting next-gen talent via schools and media

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Grit Blueprint Buzzsprout-18292226 Wed, 07 Jan 2026 09:00:00 -0500 1242 full false Pick One Target, Play The Long Game, And Win The Contractor’s Vote: Todd Tomalak at the WDMA Executive Management Conference Pick One Target, Play The Long Game, And Win The Contractor’s Vote: Todd Tomalak at the WDMA Executive Management Conference A soft market can fool you into thinking nothing’s moving. Under the surface, single-family starts are edging up, mortgage pressure is easing, and homeowners are about to unlock record equity, shifting windows and doors from isolated upgrades into bigger, General Contractor led projects. I sit down with Todd Tomalak to decode what’s next and how brands can earn the only verdict that matters: the contractor’s yes at the kitchen table.

We break down why fenestration often loses to visible bundles like kitchens, and what it takes to win anyway: reduce friction, ship on time, and make installation boring, in the best way. Todd connects today’s volatility to a 1974 “lumber recession” playbook, where tail events shattered loyalties and market share moved fast. Expect more pro veto moments, where installers override plans based on what actually works on site. That’s where margins live, and where the few who master complexity will lead when demand rebounds.

Search has changed too. Pros and homeowners now ask long, specific questions to YouTube, Instagram, and AI assistants. If your content doesn’t speak to climate, codes, install constraints, and aesthetics, you won’t even enter the conversation. We share practical ways to audit how GPT frames your brand, craft niche content that ranks for real prompts, and position yourself as the credible alternative when the first choice falls short. The strategy is simple and hard: pick one target, go deep, and become unmistakable to the buyers who matter most.

Topics we covered:
• Macro softness and rising single-family starts outlook
• Windows and doors losing to visible upgrade bundles
• Contractor labor tightness and the power of pro veto
• Brand loyalty shaken by tail events and reliability gaps
• Parallels to 1974 and the coming market share swaps
• Home equity extraction fueling larger, GC-led remodels
• Search shifting to YouTube, Instagram and AI assistants
• How GPT frames brands and why that matters for recommendations
• Niche strategy for remodel complexity and margin
• Practical steps to be named first at the kitchen table

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> A soft market can fool you into thinking nothing’s moving. Under the surface, single-family starts are edging up, mortgage pressure is easing, and homeowners are about to unlock record equity, shifting windows and doors from isolated upgrades into bigger, General Contractor led projects. I sit down with Todd Tomalak to decode what’s next and how brands can earn the only verdict that matters: the contractor’s yes at the kitchen table.

We break down why fenestration often loses to visible bundles like kitchens, and what it takes to win anyway: reduce friction, ship on time, and make installation boring, in the best way. Todd connects today’s volatility to a 1974 “lumber recession” playbook, where tail events shattered loyalties and market share moved fast. Expect more pro veto moments, where installers override plans based on what actually works on site. That’s where margins live, and where the few who master complexity will lead when demand rebounds.

Search has changed too. Pros and homeowners now ask long, specific questions to YouTube, Instagram, and AI assistants. If your content doesn’t speak to climate, codes, install constraints, and aesthetics, you won’t even enter the conversation. We share practical ways to audit how GPT frames your brand, craft niche content that ranks for real prompts, and position yourself as the credible alternative when the first choice falls short. The strategy is simple and hard: pick one target, go deep, and become unmistakable to the buyers who matter most.

Topics we covered:
• Macro softness and rising single-family starts outlook
• Windows and doors losing to visible upgrade bundles
• Contractor labor tightness and the power of pro veto
• Brand loyalty shaken by tail events and reliability gaps
• Parallels to 1974 and the coming market share swaps
• Home equity extraction fueling larger, GC-led remodels
• Search shifting to YouTube, Instagram and AI assistants
• How GPT frames brands and why that matters for recommendations
• Niche strategy for remodel complexity and margin
• Practical steps to be named first at the kitchen table

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Grit Blueprint Buzzsprout-18389576 Tue, 06 Jan 2026 09:00:00 -0500 2158 full false How Independent Dealers Win With Partnerships And Visibility: Gabe Arnold, Do it Best How Independent Dealers Win With Partnerships And Visibility: Gabe Arnold, Do it Best Want a practical playbook for how independent dealers can outmaneuver bigger competitors? I sat down with Gabe Arnold at the Do it Best Market to dig into the moves that matter: consultative selling, smarter buying, and turning human visibility into a real advantage on the yard and online.

Gabe’s story spans from Millwork Account Executive to Northeast Regional Sales Leader, and his perspective is grounded in over twenty years of helping members win. We break down why partial truck buys often cost more than they save, how reload and full-truck strategies unlock scale, and where vendor partnerships can remove friction all the way to the jobsite. You’ll hear how strong communication turned pandemic shortages into closer member relationships and why soft pricing today demands proactive planning rather than reactive buys.

We also talk about the new leverage hiding in plain sight: LinkedIn. No fluff, no “go viral” fantasy, just consistent, helpful posts that show your yard, your people, and your capability. In B2B, one well-placed post can land a $20,000 door package or a $200,000 custom home order. Let your team be the face, and let your feed prove what you do every day. Looking ahead, Gabe outlines a bold five-year vision for LBM growth in the Northeast, including creative reload capacity and species mix that allow independents to compete directly with distributors in dense metro markets.

Topics we covered:
• Career path from millwork to regional sales leadership
• Leading a young Northeast team and building capability
• Consultative selling that removes friction for members
• Using partnerships and reload strategy to beat distributor pricing
• Humanizing brands through LinkedIn and consistent posting
• B2B wins without chasing virality
• Lessons from shortages, soft pricing, and constant communication
• Five-year outlook for LBM growth in the Northeast
• Creative moves to add reload capacity and take share

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Want a practical playbook for how independent dealers can outmaneuver bigger competitors? I sat down with Gabe Arnold at the Do it Best Market to dig into the moves that matter: consultative selling, smarter buying, and turning human visibility into a real advantage on the yard and online.

Gabe’s story spans from Millwork Account Executive to Northeast Regional Sales Leader, and his perspective is grounded in over twenty years of helping members win. We break down why partial truck buys often cost more than they save, how reload and full-truck strategies unlock scale, and where vendor partnerships can remove friction all the way to the jobsite. You’ll hear how strong communication turned pandemic shortages into closer member relationships and why soft pricing today demands proactive planning rather than reactive buys.

We also talk about the new leverage hiding in plain sight: LinkedIn. No fluff, no “go viral” fantasy, just consistent, helpful posts that show your yard, your people, and your capability. In B2B, one well-placed post can land a $20,000 door package or a $200,000 custom home order. Let your team be the face, and let your feed prove what you do every day. Looking ahead, Gabe outlines a bold five-year vision for LBM growth in the Northeast, including creative reload capacity and species mix that allow independents to compete directly with distributors in dense metro markets.

Topics we covered:
• Career path from millwork to regional sales leadership
• Leading a young Northeast team and building capability
• Consultative selling that removes friction for members
• Using partnerships and reload strategy to beat distributor pricing
• Humanizing brands through LinkedIn and consistent posting
• B2B wins without chasing virality
• Lessons from shortages, soft pricing, and constant communication
• Five-year outlook for LBM growth in the Northeast
• Creative moves to add reload capacity and take share

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Grit Blueprint Buzzsprout-18331741 Tue, 30 Dec 2025 09:00:00 -0500 1033 full false Build Loyalty Like a 76-Year Family Business: Chip Gentry, Chief Legal Officer at Quaker Windows Build Loyalty Like a 76-Year Family Business: Chip Gentry, Chief Legal Officer at Quaker Windows The fastest way to lose great work is to forget the people doing it. We dive into a candid, high-energy conversation with Chip Gentry, Chief Legal Officer at Quaker Windows, on why relationships still beat automation and how trust turns into measurable growth in the built world.

We start with the foundations: face-to-face time, accountability, and agreements that act like partnerships rather than traps. Chip explains how supply chain risk gets easier to manage when your contracts are human, your partners are friends, and your values are visible. From there, we unpack why 2025 demands personalized, legendary experiences for customers and vendors alike, and how open-book management, profit sharing, and real benefits keep talent for decades.

Chip’s path from trial lawyer to fenestration insider is a masterclass in curiosity and niche expertise. He moved beyond compliance by learning the product, hiring experts, and becoming indispensable to clients. Now at Quaker, he’s helping scale a culture where relationships are the backbone, risk is calculated, and innovation is a mandate. We talk commercial expansion, integrated IG capabilities, community investment, and a testing lab that pushes beyond standards to prove performance customers can feel: safety, clarity, comfort, longevity.

This episode is for leaders who want brands chosen on purpose. You’ll hear how to translate technical specs into human outcomes, build vulnerable and diverse teams, and set an innovation rhythm that refreshes 25% of product offerings every five years. It’s a story about staying family-owned, mission-led, and relentlessly modern, about keeping the windshield bigger than the rearview and remembering that showmanship only works when it’s backed by substance.

• Relationships, accountability, and trust as a competitive edge
• Supply chain agreements focused on shared risk and purpose
• Personalization in 2025 customer and vendor experiences
• Open-book management, profit sharing, and retention
• Family legacy shaping mission and governance
• Expansion of Quaker's commercial division and IG integration
• Reinvestment in communities and 100% healthcare
• Chip's journey from trial lawyer to fenestration expert
• Failure as tuition, journaling, and mindset
• Building vulnerable, diverse, high-ownership teams
• Beyond compliance strategy and market vision
• Storytelling that translates specs to human value
• Innovation cadence and testing beyond standards

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> The fastest way to lose great work is to forget the people doing it. We dive into a candid, high-energy conversation with Chip Gentry, Chief Legal Officer at Quaker Windows, on why relationships still beat automation and how trust turns into measurable growth in the built world.

We start with the foundations: face-to-face time, accountability, and agreements that act like partnerships rather than traps. Chip explains how supply chain risk gets easier to manage when your contracts are human, your partners are friends, and your values are visible. From there, we unpack why 2025 demands personalized, legendary experiences for customers and vendors alike, and how open-book management, profit sharing, and real benefits keep talent for decades.

Chip’s path from trial lawyer to fenestration insider is a masterclass in curiosity and niche expertise. He moved beyond compliance by learning the product, hiring experts, and becoming indispensable to clients. Now at Quaker, he’s helping scale a culture where relationships are the backbone, risk is calculated, and innovation is a mandate. We talk commercial expansion, integrated IG capabilities, community investment, and a testing lab that pushes beyond standards to prove performance customers can feel: safety, clarity, comfort, longevity.

This episode is for leaders who want brands chosen on purpose. You’ll hear how to translate technical specs into human outcomes, build vulnerable and diverse teams, and set an innovation rhythm that refreshes 25% of product offerings every five years. It’s a story about staying family-owned, mission-led, and relentlessly modern, about keeping the windshield bigger than the rearview and remembering that showmanship only works when it’s backed by substance.

• Relationships, accountability, and trust as a competitive edge
• Supply chain agreements focused on shared risk and purpose
• Personalization in 2025 customer and vendor experiences
• Open-book management, profit sharing, and retention
• Family legacy shaping mission and governance
• Expansion of Quaker's commercial division and IG integration
• Reinvestment in communities and 100% healthcare
• Chip's journey from trial lawyer to fenestration expert
• Failure as tuition, journaling, and mindset
• Building vulnerable, diverse, high-ownership teams
• Beyond compliance strategy and market vision
• Storytelling that translates specs to human value
• Innovation cadence and testing beyond standards

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Grit Blueprint Buzzsprout-18323350 Mon, 29 Dec 2025 10:00:00 -0500 1769 full false Build Trust, Lead Through Acquisition, And Keep Customers First: Kristy Labrecque Build Trust, Lead Through Acquisition, And Keep Customers First: Kristy Labrecque What does it really take to build a career and a business that lasts in the building materials industry? Kristy Labrecque’s story offers a rare, ground-level answer. Starting as a teenage cashier in a contractor-focused lumberyard, Kristy spent 37 years learning every aisle, role, and pressure point of the business. That long view became her greatest asset as she helped guide her store through COVID, a complex acquisition, and a major operational change, without losing the trust of her team or customers. 

In this episode of the Grit Blueprint Podcast, recorded live at the Nation’s Best Women’s Retreat at Rough Creek Ranch, Kristy reflects on how independent dealers continue to outplay big box competitors: relentless customer service, deep relationships, and a willingness to adapt without abandoning what works. She shares how strong sales support and on-the-job learning shaped her confidence early on, and why creating a culture where people feel supported to ask questions still matters today, especially for younger team members entering the industry. 


Topics we covered:
• Starting as a teen in a contractor-first yard
• Learning on the job with strong sales support
• Building a rental center and service department
• Adding value with a full kitchen and bath showroom
• Navigating COVID paperwork and acquisition due diligence
• Leading through uncertainty and protecting morale
• Traveling ERP conversions and forging cross-store ties
• Women advancing in lumber, windows, and doors
• Customer service as the moat against big box
• Practical advice for loving a long career

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> What does it really take to build a career and a business that lasts in the building materials industry? Kristy Labrecque’s story offers a rare, ground-level answer. Starting as a teenage cashier in a contractor-focused lumberyard, Kristy spent 37 years learning every aisle, role, and pressure point of the business. That long view became her greatest asset as she helped guide her store through COVID, a complex acquisition, and a major operational change, without losing the trust of her team or customers. 

In this episode of the Grit Blueprint Podcast, recorded live at the Nation’s Best Women’s Retreat at Rough Creek Ranch, Kristy reflects on how independent dealers continue to outplay big box competitors: relentless customer service, deep relationships, and a willingness to adapt without abandoning what works. She shares how strong sales support and on-the-job learning shaped her confidence early on, and why creating a culture where people feel supported to ask questions still matters today, especially for younger team members entering the industry. 


Topics we covered:
• Starting as a teen in a contractor-first yard
• Learning on the job with strong sales support
• Building a rental center and service department
• Adding value with a full kitchen and bath showroom
• Navigating COVID paperwork and acquisition due diligence
• Leading through uncertainty and protecting morale
• Traveling ERP conversions and forging cross-store ties
• Women advancing in lumber, windows, and doors
• Customer service as the moat against big box
• Practical advice for loving a long career

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Grit Blueprint Buzzsprout-18389603 Tue, 23 Dec 2025 09:00:00 -0500 1332 full false Designing Efficient Yards And Door Shops For Speed, Safety, And Growth: Scott Morrison, Do it Best Designing Efficient Yards And Door Shops For Speed, Safety, And Growth: Scott Morrison, Do it Best What if doubling your speed didn’t require a new machine, just fewer steps? We sat down on site at the Do it Best Fall Market with Scott Morrison to unpack how simple, evidence‑based changes turn door shops, warehouses, and lumberyards into faster, safer, and more profitable operations.

Scott walks us through his on‑site approach: capture the current state with brutal honesty, map the “dance steps” between machines, and target non‑value‑added motion that steals hours. From a door shop operator walking 20 to 30 steps for inserts to forklifts hunting for staging space, distance is the hidden tax. When you cut travel time in half, it's as if you've doubled your speed. Scott shares a zone picking case where a member saved 90 minutes per day, eliminated overtime, and rolled first‑out loads by 6:30 to 7:00 a.m., a competitive edge contractors feel on the jobsite.

If you want earlier trucks, fewer headaches, and a culture that hunts waste daily, start by mapping what is true right now. Then remove distance, balance work with real sales data, and design your aisles for where you’ll be in five years.

Topics we covered:
• Mapping current state to expose waste
• Cutting non‑value‑added motion between machines
• Zone picking design and balancing by sales history
• Saving 90 minutes per day and reducing overtime
• Preloading trucks for first‑out morning deliveries
• Building cross‑functional teams with a single quarterback
• Iterating future states and breaking old paradigms
• Planning layouts for 50% growth without new buildings
• Centralizing staging to halve travel
• When to pair layout changes with WMS


LBM Member Operations Form: Sign up for your complimentary 60 minute meeting to discuss your yard's current state and future wants.
https://docs.google.com/forms/d/e/1FAIpQLSeQkx5Mvxs9KRL1aT5Bj4cNmn0G8TNlqFiZyFx8_RMD6gQ7Ng/viewform

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> What if doubling your speed didn’t require a new machine, just fewer steps? We sat down on site at the Do it Best Fall Market with Scott Morrison to unpack how simple, evidence‑based changes turn door shops, warehouses, and lumberyards into faster, safer, and more profitable operations.

Scott walks us through his on‑site approach: capture the current state with brutal honesty, map the “dance steps” between machines, and target non‑value‑added motion that steals hours. From a door shop operator walking 20 to 30 steps for inserts to forklifts hunting for staging space, distance is the hidden tax. When you cut travel time in half, it's as if you've doubled your speed. Scott shares a zone picking case where a member saved 90 minutes per day, eliminated overtime, and rolled first‑out loads by 6:30 to 7:00 a.m., a competitive edge contractors feel on the jobsite.

If you want earlier trucks, fewer headaches, and a culture that hunts waste daily, start by mapping what is true right now. Then remove distance, balance work with real sales data, and design your aisles for where you’ll be in five years.

Topics we covered:
• Mapping current state to expose waste
• Cutting non‑value‑added motion between machines
• Zone picking design and balancing by sales history
• Saving 90 minutes per day and reducing overtime
• Preloading trucks for first‑out morning deliveries
• Building cross‑functional teams with a single quarterback
• Iterating future states and breaking old paradigms
• Planning layouts for 50% growth without new buildings
• Centralizing staging to halve travel
• When to pair layout changes with WMS


LBM Member Operations Form: Sign up for your complimentary 60 minute meeting to discuss your yard's current state and future wants.
https://docs.google.com/forms/d/e/1FAIpQLSeQkx5Mvxs9KRL1aT5Bj4cNmn0G8TNlqFiZyFx8_RMD6gQ7Ng/viewform

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Grit Blueprint Buzzsprout-18363037 Fri, 19 Dec 2025 09:00:00 -0500 972 full false Partnerships And Visibility Will Transform Our Industry: Lakisha Woods, CEO of National Glass Association Partnerships And Visibility Will Transform Our Industry: Lakisha Woods, CEO of National Glass Association A workforce crunch won’t solve itself, and the answer might be hiding in plain sight. From the floor of GlassBuild, I sit down with the National Glass Association’s new CEO, Lakisha Woods, for a fast-moving conversation about elevating women, the workforce gap in glass and construction, and building the kind of partnerships that turn trade show energy into real business.

We talk about the first-time magic of GlassBuild, complete with a drumline that set the tone for a show built on momentum and connection. Then we get practical. Exhibitors want architects in the aisles; architects want hands-on exposure to new glass, fenestration, and facade solutions. When those worlds meet, projects move faster and smarter. Lakisha shares early wins from bringing architects to the show, and how timing, non-competing calendars, and aligned goals with groups like AGC and NAHB can raise the bar for the entire construction ecosystem.

The heart of the conversation is leadership. Lakisha walks through the story behind her book, Never Get Their Coffee, and how subtle tasks like note-taking can sideline voices if leaders aren’t intentional. We trade lessons on finding mentors, learning from people you’ve never met, and using tools like podcasts and YouTube as modern apprenticeships. We also explore curiosity as a leadership engine, borrowing from Leonardo da Vinci’s cross-discipline mindset to keep skills fresh and teams inspired. The Women in Glass initiative gets a spotlight too: why visibility matters, how allies accelerate change, and what small, local steps build real momentum.

Topics we cover:
• Workforce pain points and the case for more women
• First-time GlassBuild energy and the drumline moment
• Partnerships to expand impact
• How visibility and community change career paths
• Finding mentors later and learning from afar
• Leonardo Davinci-style curiosity, self-care, and sustainable leadership
• The coffee and note-taking story as a leadership stance
• Women in Glass momentum and practical allyship
• NGA’s next moves: listen widely, act decisively

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> A workforce crunch won’t solve itself, and the answer might be hiding in plain sight. From the floor of GlassBuild, I sit down with the National Glass Association’s new CEO, Lakisha Woods, for a fast-moving conversation about elevating women, the workforce gap in glass and construction, and building the kind of partnerships that turn trade show energy into real business.

We talk about the first-time magic of GlassBuild, complete with a drumline that set the tone for a show built on momentum and connection. Then we get practical. Exhibitors want architects in the aisles; architects want hands-on exposure to new glass, fenestration, and facade solutions. When those worlds meet, projects move faster and smarter. Lakisha shares early wins from bringing architects to the show, and how timing, non-competing calendars, and aligned goals with groups like AGC and NAHB can raise the bar for the entire construction ecosystem.

The heart of the conversation is leadership. Lakisha walks through the story behind her book, Never Get Their Coffee, and how subtle tasks like note-taking can sideline voices if leaders aren’t intentional. We trade lessons on finding mentors, learning from people you’ve never met, and using tools like podcasts and YouTube as modern apprenticeships. We also explore curiosity as a leadership engine, borrowing from Leonardo da Vinci’s cross-discipline mindset to keep skills fresh and teams inspired. The Women in Glass initiative gets a spotlight too: why visibility matters, how allies accelerate change, and what small, local steps build real momentum.

Topics we cover:
• Workforce pain points and the case for more women
• First-time GlassBuild energy and the drumline moment
• Partnerships to expand impact
• How visibility and community change career paths
• Finding mentors later and learning from afar
• Leonardo Davinci-style curiosity, self-care, and sustainable leadership
• The coffee and note-taking story as a leadership stance
• Women in Glass momentum and practical allyship
• NGA’s next moves: listen widely, act decisively

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Grit Blueprint Buzzsprout-18292229 Wed, 17 Dec 2025 09:00:00 -0500 1035 full false Stop Competing On Price, Value Is The Real Differentiator: Gary Davidson, Metal Sales Stop Competing On Price, Value Is The Real Differentiator: Gary Davidson, Metal Sales Price pressure is loud at the counter, especially when a local roll former can make a panel that looks identical to a premium option. I spoke with Gary Davidson from Metal Sales to cut through the noise and explain how dealers and contractors turn “why does it cost more here?” into a confident YES using proof, not hype. From Texas Windstorm and UL impact ratings to paint chemistry that actually resists fade and chalk, Gary lays out the specifics your team needs to sell metal roofing on performance and lifecycle value instead of a race to the bottom.

Gary shares how Metal Sales supports co‑op members with territory managers, inside sales, and free estimating, so newer counter staff can quote accurately, choose the right profiles, and avoid costly reorders. We also explore where demand is growing fastest: residential roofs, modern farmhouses, and the rise of barnominiums and shouses, plus how wind and fire resilience give metal a clear edge in challenging climates.

If you serve farm and ranch, residential, or light commercial work, this conversation gives you practical language, training angles, and customer education tools to close more confidently. Use lifecycle cost to reframe price, show verified testing to bolster trust, and match profiles to project goals so buyers feel guided, not pushed.

Topics we covered:
• Metal roofing as a value play beyond first cost
• Difference between premium panels and local roll formers
• Texas Windstorm, UL impact data, and verifiable ratings
• Paint system choices and why PVDF outlasts basic polyesters
• Training, free estimates, and sales enablement for members
• Product breadth across ag, residential, commercial, and architectural
• Lifecycle cost versus sticker price for homeowners
• Barnominiums and shouses as growing residential trends
• Wind and fire performance as key decision drivers
• How to engage territory managers and inside sales support

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Price pressure is loud at the counter, especially when a local roll former can make a panel that looks identical to a premium option. I spoke with Gary Davidson from Metal Sales to cut through the noise and explain how dealers and contractors turn “why does it cost more here?” into a confident YES using proof, not hype. From Texas Windstorm and UL impact ratings to paint chemistry that actually resists fade and chalk, Gary lays out the specifics your team needs to sell metal roofing on performance and lifecycle value instead of a race to the bottom.

Gary shares how Metal Sales supports co‑op members with territory managers, inside sales, and free estimating, so newer counter staff can quote accurately, choose the right profiles, and avoid costly reorders. We also explore where demand is growing fastest: residential roofs, modern farmhouses, and the rise of barnominiums and shouses, plus how wind and fire resilience give metal a clear edge in challenging climates.

If you serve farm and ranch, residential, or light commercial work, this conversation gives you practical language, training angles, and customer education tools to close more confidently. Use lifecycle cost to reframe price, show verified testing to bolster trust, and match profiles to project goals so buyers feel guided, not pushed.

Topics we covered:
• Metal roofing as a value play beyond first cost
• Difference between premium panels and local roll formers
• Texas Windstorm, UL impact data, and verifiable ratings
• Paint system choices and why PVDF outlasts basic polyesters
• Training, free estimates, and sales enablement for members
• Product breadth across ag, residential, commercial, and architectural
• Lifecycle cost versus sticker price for homeowners
• Barnominiums and shouses as growing residential trends
• Wind and fire performance as key decision drivers
• How to engage territory managers and inside sales support

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Grit Blueprint Buzzsprout-18356023 Tue, 16 Dec 2025 09:00:00 -0500 1235 full false Build Loyalty Money Can’t Buy And Fix Your Talent Pipeline: Steve Tourek of Marvin Build Loyalty Money Can’t Buy And Fix Your Talent Pipeline: Steve Tourek of Marvin What if one setback could rewire how you lead forever? That’s where Steve’s story begins: a blown knee, a chance conversation, and a walk to a boathouse that forged a lifelong blueprint for excellence, belief, and team-first leadership. From the stern-led cadence of the Blue Boat at Cambridge to the complex reality of general counsel at a fifth-generation manufacturer, Steve shows how grit becomes a system. Train hard, trust the process, and keep pulling when the water turns rough.

We dig into the moments that define durable brands. Steve recounts Marvin’s 1961 factory fire and the decision to rebuild in its rural hometown rather than chase incentives, competitors fulfilling orders, the town showing up to help, and employees returning to a stronger company a year later. That choice to prioritize people and place built loyalty that money can’t buy. We trace how family ownership, a requirement of owners to work in the business to keep stock, and a long-term lens shaped responses to bet-the-company litigation and supply shocks. Along the way, rowing lessons echo in the boardroom: align the crew, trust the coxswain, and make excellence the daily habit that produces wins.

The conversation looks ahead with clear eyes. Talent pipelines are tightening, products are more technical, and plants in rural communities require a full ecosystem, including housing, childcare, and education partnerships. Steve outlines practical steps: high school tours, robotics teams, and a mechatronics program with a state college to prepare skilled operators and technicians. We also unpack the surge of state-level rules and why advocacy must pivot from Washington-first to a nimble, multi-state strategy that pushes for harmonized standards. Add in a call for more diversity in leadership, and the path becomes sharper, stronger, and more human.

Purpose anchors it all. From mentoring law students to supporting Hope Academy in Minneapolis, where parent partnership and classical education deliver standout results. Steve reminds us that people are hope-fueled. Promises made create hope; promises kept build trust.

Topics we covered:
• Focusing on excellence over outcomes and trusting the process
• Rowing as a model for team leadership and belief under pressure
• Cambridge Boat Race wins and translating adversity into resilience
• Building a purpose-led legal career and founding a firm
• The Marvin story: 1961 fire, community loyalty, long-term ownership
• Family business values and defining succe

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> What if one setback could rewire how you lead forever? That’s where Steve’s story begins: a blown knee, a chance conversation, and a walk to a boathouse that forged a lifelong blueprint for excellence, belief, and team-first leadership. From the stern-led cadence of the Blue Boat at Cambridge to the complex reality of general counsel at a fifth-generation manufacturer, Steve shows how grit becomes a system. Train hard, trust the process, and keep pulling when the water turns rough.

We dig into the moments that define durable brands. Steve recounts Marvin’s 1961 factory fire and the decision to rebuild in its rural hometown rather than chase incentives, competitors fulfilling orders, the town showing up to help, and employees returning to a stronger company a year later. That choice to prioritize people and place built loyalty that money can’t buy. We trace how family ownership, a requirement of owners to work in the business to keep stock, and a long-term lens shaped responses to bet-the-company litigation and supply shocks. Along the way, rowing lessons echo in the boardroom: align the crew, trust the coxswain, and make excellence the daily habit that produces wins.

The conversation looks ahead with clear eyes. Talent pipelines are tightening, products are more technical, and plants in rural communities require a full ecosystem, including housing, childcare, and education partnerships. Steve outlines practical steps: high school tours, robotics teams, and a mechatronics program with a state college to prepare skilled operators and technicians. We also unpack the surge of state-level rules and why advocacy must pivot from Washington-first to a nimble, multi-state strategy that pushes for harmonized standards. Add in a call for more diversity in leadership, and the path becomes sharper, stronger, and more human.

Purpose anchors it all. From mentoring law students to supporting Hope Academy in Minneapolis, where parent partnership and classical education deliver standout results. Steve reminds us that people are hope-fueled. Promises made create hope; promises kept build trust.

Topics we covered:
• Focusing on excellence over outcomes and trusting the process
• Rowing as a model for team leadership and belief under pressure
• Cambridge Boat Race wins and translating adversity into resilience
• Building a purpose-led legal career and founding a firm
• The Marvin story: 1961 fire, community loyalty, long-term ownership
• Family business values and defining succe

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Grit Blueprint Buzzsprout-18323413 Fri, 12 Dec 2025 09:00:00 -0500 4169 full false Turning Industry Wisdom Into The Next Generation’s Edge: Amber Little, Chief HR Officer at Nation's Best Turning Industry Wisdom Into The Next Generation’s Edge: Amber Little, Chief HR Officer at Nation's Best From a live conversation at Rough Creek Ranch with Amber Little, Chief Human Resources Officer at Nation’s Best, we get real about what it takes to support women in a male-dominated industry, attract the next generation, and turn everyday work into a story people want to join. This is a candid look at leadership you can feel: intentional retreats, strengths-based development, and the kind of fellowship that happens when you make space designed for women.

We dig into Amber’s winding path, from pre-med to industrial-organizational psychology to HR leadership, and why that background makes her a force for practical change. Servant leadership shows up here as more than a buzzword: whiteboards, sleeves rolled up, shared decisions, and a team that trusts the process because they’re part of it. We also confront a looming challenge: as experienced pros head toward retirement, how do we transfer the wisdom only time in the yard can teach? Amber’s answer starts with a mentorship engine, ride-alongs, subject matter experts, and structured knowledge handoffs, so new talent grows faster without losing the craft.

If you sell or hire in the building materials space, the psychology piece will hit home. Tools like CliftonStrengths and the Predictive Index help match people to roles and tailor coaching that sticks. In sales, story beats specs for most buyers. Outcomes, empathy, and clear narratives pull decisions through emotion before logic. Save the deep tech for architects; lead with a story that reduces friction and shows what life looks like after the purchase. That’s how brands become unmistakable in a crowded market.

We leave you with optimism and a plan: reframe recruiting around impact, invest in strengths, and build mentorship that honors the people who built this industry.

Topics we covered:
• Creating intentional spaces for women in building materials
• Focusing on strengths to boost confidence and performance
• Amber’s career path into industrial-organizational psychology
• Servant leadership as a hands-on team practice
• Reframing recruiting with clear stories of impact
• Building mentorship to transfer field knowledge fast
• Using CliftonStrengths and Predictive Index wisely
• Storytelling over specs for better sales outcomes
• Simple advice to ask more questions and keep mentors close
• A 52-week leadership journal for women is on the way

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> From a live conversation at Rough Creek Ranch with Amber Little, Chief Human Resources Officer at Nation’s Best, we get real about what it takes to support women in a male-dominated industry, attract the next generation, and turn everyday work into a story people want to join. This is a candid look at leadership you can feel: intentional retreats, strengths-based development, and the kind of fellowship that happens when you make space designed for women.

We dig into Amber’s winding path, from pre-med to industrial-organizational psychology to HR leadership, and why that background makes her a force for practical change. Servant leadership shows up here as more than a buzzword: whiteboards, sleeves rolled up, shared decisions, and a team that trusts the process because they’re part of it. We also confront a looming challenge: as experienced pros head toward retirement, how do we transfer the wisdom only time in the yard can teach? Amber’s answer starts with a mentorship engine, ride-alongs, subject matter experts, and structured knowledge handoffs, so new talent grows faster without losing the craft.

If you sell or hire in the building materials space, the psychology piece will hit home. Tools like CliftonStrengths and the Predictive Index help match people to roles and tailor coaching that sticks. In sales, story beats specs for most buyers. Outcomes, empathy, and clear narratives pull decisions through emotion before logic. Save the deep tech for architects; lead with a story that reduces friction and shows what life looks like after the purchase. That’s how brands become unmistakable in a crowded market.

We leave you with optimism and a plan: reframe recruiting around impact, invest in strengths, and build mentorship that honors the people who built this industry.

Topics we covered:
• Creating intentional spaces for women in building materials
• Focusing on strengths to boost confidence and performance
• Amber’s career path into industrial-organizational psychology
• Servant leadership as a hands-on team practice
• Reframing recruiting with clear stories of impact
• Building mentorship to transfer field knowledge fast
• Using CliftonStrengths and Predictive Index wisely
• Storytelling over specs for better sales outcomes
• Simple advice to ask more questions and keep mentors close
• A 52-week leadership journal for women is on the way

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Grit Blueprint Buzzsprout-18285535 Wed, 03 Dec 2025 09:00:00 -0500 1408 full false Two Stores, Two Strategies, One Winning Culture: Jodie Brixey, General Manager of Calaveras Lumber & Sonora Lumber Two Stores, Two Strategies, One Winning Culture: Jodie Brixey, General Manager of Calaveras Lumber & Sonora Lumber What if the fastest way to grow your business is to stop forcing people into boxes they don’t fit? We sit down with general manager Jody Brixie, whose family turned a 700-square-foot lumber shop into two thriving California locations, one a community hub with seasonal retail, nursery, gifts, apparel, and even live bait, the other a contractor-centric powerhouse. Jody shares how she left a high-pressure nursing career, returned home during a leadership crisis and COVID chaos, and discovered that the real differentiator isn’t inventory or pricing, it’s letting people run where they thrive and backing them with clear guardrails.

Across the conversation, we explore practical leadership strategies for construction, building supply, and retail operations. Jody explains how to build a strong leadership core, communicate under pressure, and make daily improvements that compound into serious results. We dig into succession and the sale to Nations Best, why a long-term acquisition model can protect culture, and what it takes to keep morale and performance high through uncertainty. If you manage a lumberyard, contractor desk, or multi-location retail operation, you’ll hear an actionable blueprint: shorten lines, grow add-on sales, empower category owners, and measure relentlessly.

Jody’s strengths-based approach, rooted in belief and individualization, offers a clear playbook for hiring, training, and team development. We talk about placing people where they can win, the magic of a small, aligned leadership team, and the courage to lead without mimicking someone else’s style. For women in construction and emerging leaders, Jody’s advice is simple and strong: protect your values, know your worth, and contribute differently. Purpose fuels endurance; culture turns stores into community anchors; systems translate hustle into repeatable growth.

• Two stores with distinct customer bases and product mixes
• Family legacy from a 700 sq ft shop to a community anchor
• Nursing skills translated into crisis-ready leadership
• COVID pressures, GM exit, and team resilience
• Succession planning and acquisition by Nations Best
• Strengths-based hiring and role fit over rigid boxes
• Daily growth through small wins and clear guardrails
• Advice to young leaders to keep their identity
• Rebuilding teams after turnover and developing new talent

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> What if the fastest way to grow your business is to stop forcing people into boxes they don’t fit? We sit down with general manager Jody Brixie, whose family turned a 700-square-foot lumber shop into two thriving California locations, one a community hub with seasonal retail, nursery, gifts, apparel, and even live bait, the other a contractor-centric powerhouse. Jody shares how she left a high-pressure nursing career, returned home during a leadership crisis and COVID chaos, and discovered that the real differentiator isn’t inventory or pricing, it’s letting people run where they thrive and backing them with clear guardrails.

Across the conversation, we explore practical leadership strategies for construction, building supply, and retail operations. Jody explains how to build a strong leadership core, communicate under pressure, and make daily improvements that compound into serious results. We dig into succession and the sale to Nations Best, why a long-term acquisition model can protect culture, and what it takes to keep morale and performance high through uncertainty. If you manage a lumberyard, contractor desk, or multi-location retail operation, you’ll hear an actionable blueprint: shorten lines, grow add-on sales, empower category owners, and measure relentlessly.

Jody’s strengths-based approach, rooted in belief and individualization, offers a clear playbook for hiring, training, and team development. We talk about placing people where they can win, the magic of a small, aligned leadership team, and the courage to lead without mimicking someone else’s style. For women in construction and emerging leaders, Jody’s advice is simple and strong: protect your values, know your worth, and contribute differently. Purpose fuels endurance; culture turns stores into community anchors; systems translate hustle into repeatable growth.

• Two stores with distinct customer bases and product mixes
• Family legacy from a 700 sq ft shop to a community anchor
• Nursing skills translated into crisis-ready leadership
• COVID pressures, GM exit, and team resilience
• Succession planning and acquisition by Nations Best
• Strengths-based hiring and role fit over rigid boxes
• Daily growth through small wins and clear guardrails
• Advice to young leaders to keep their identity
• Rebuilding teams after turnover and developing new talent

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Grit Blueprint Buzzsprout-18243731 Tue, 25 Nov 2025 09:00:00 -0500 2054 full false Premium Pays, Here's Why: Future of Millwork Sales and E-Commerce with Terry Bailey, DW Distribution Premium Pays, Here's Why: Future of Millwork Sales and E-Commerce with Terry Bailey, DW Distribution Want to make more margin where others see only risk? We sat down on the Do it Best Market show floor with Terry Bailey of DW Distribution to map out how independents turn the complexity of millwork into a durable, competitive edge. From deep inventory to guided e‑commerce and premium door systems, Terry shows how dealers can simplify ordering, avoid costly mistakes, and sell with confidence at the counter or the kitchen table.

We start with the big picture: a noisy market, fresh consolidation, and cautious optimism for 2026 as tariffs cool and rates potentially ease. Instead of hiding from that uncertainty, we lean into it. Commodities are easy to lose; millwork is earned. By pairing local expertise with a distributor’s scale, independents can stay light on inventory while delivering faster quotes, cleaner documentation, and on‑time deliveries that keep contractors loyal. Accuracy becomes the advantage, and the payoff is margin that sticks.

Then we get practical. Terry walks through DW’s eMerge configurator, designed to prevent the classic door order errors that wreck profit. We delve into upgraded pocket door systems, including all-aluminum cavity sliders with soft-close features, and explore why these details impact homeowner satisfaction. We also outline a training path for new sellers: start with narrow, proven configurations, utilize digital guardrails to reduce errors, and add premium options as confidence grows. Once contractors experience consistent success, they stop shopping the job for pennies and start trusting you for the whole package.

Topics we covered:

• Bridging commodities to millwork with deep inventory and logistics
• Why complexity creates margin and long-term customer stickiness
• E-commerce tools that make door ordering foolproof
• 2025–2026 outlook, rates, tariffs, and cautious optimism
• How independents compete during the 'Clash of the Titans'
• Practical steps to train teams and narrow error risk
• Why contractors value accuracy over small discounts

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Want to make more margin where others see only risk? We sat down on the Do it Best Market show floor with Terry Bailey of DW Distribution to map out how independents turn the complexity of millwork into a durable, competitive edge. From deep inventory to guided e‑commerce and premium door systems, Terry shows how dealers can simplify ordering, avoid costly mistakes, and sell with confidence at the counter or the kitchen table.

We start with the big picture: a noisy market, fresh consolidation, and cautious optimism for 2026 as tariffs cool and rates potentially ease. Instead of hiding from that uncertainty, we lean into it. Commodities are easy to lose; millwork is earned. By pairing local expertise with a distributor’s scale, independents can stay light on inventory while delivering faster quotes, cleaner documentation, and on‑time deliveries that keep contractors loyal. Accuracy becomes the advantage, and the payoff is margin that sticks.

Then we get practical. Terry walks through DW’s eMerge configurator, designed to prevent the classic door order errors that wreck profit. We delve into upgraded pocket door systems, including all-aluminum cavity sliders with soft-close features, and explore why these details impact homeowner satisfaction. We also outline a training path for new sellers: start with narrow, proven configurations, utilize digital guardrails to reduce errors, and add premium options as confidence grows. Once contractors experience consistent success, they stop shopping the job for pennies and start trusting you for the whole package.

Topics we covered:

• Bridging commodities to millwork with deep inventory and logistics
• Why complexity creates margin and long-term customer stickiness
• E-commerce tools that make door ordering foolproof
• 2025–2026 outlook, rates, tariffs, and cautious optimism
• How independents compete during the 'Clash of the Titans'
• Practical steps to train teams and narrow error risk
• Why contractors value accuracy over small discounts

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Grit Blueprint Buzzsprout-18224406 Fri, 21 Nov 2025 09:00:00 -0500 1180 full false From Policy To Performance: Building A Stronger Window And Door Industry with John Crosby From Policy To Performance: Building A Stronger Window And Door Industry with John Crosby What if the most overlooked parts of your house are the biggest levers for comfort, safety, and long-term value? I sit down with John Crosby, president and CEO of the Window & Door Manufacturers Association (WDMA), to unpack how high-performance windows, doors, and skylights can shift from commodity to everyday upgrade, and what it will take to get there.

We trace the path from policy to performance, revealing why standards and model codes often decide market outcomes long before a product hits the shelf. John breaks down the real story on tariffs and pricing and how advocacy must balance public good with workable timelines. We examine the housing affordability crisis through a pragmatic lens: adding capacity and efficiency without sacrificing margins or jobs, and orchestrating a labor transition as veteran expertise retires. The takeaway is practical and urgent. Workforce development must move beyond slogans into hands-on pathways that prove modern manufacturing is safe, valuable, and future-forward.

We also get tactical about the tools leaders can control. AI and robotics can lift plant productivity and employee experience when paired with smart processes and clear metrics. A digital-first association can amplify member voices and turn data into decisions. And perhaps most importantly, the industry’s story needs a refresh: consumers don’t buy U-factors, they buy how a home feels. Direct-to-consumer education, values-based messaging, and brand experiences that connect benefits to daily life can unlock adoption at scale.

Topics we cover:
• Mission to accelerate adoption of high-performance windows, doors, and skylights across North America
• Standards and model codes as the real battleground, not just federal legislation
• Tariffs, pricing signals, and avoiding panic-driven decisions
• Housing affordability and scaling without crushing margins
• Workforce development, aging expertise, and practical on-ramps
• Robotics and AI to boost safety, quality, and throughput
• Digital strategy and non-dues revenue to strengthen advocacy
• Data and insights to guide leaders and align the market
• DTC demand, values-based storytelling, and consumer education
• Five-year vision: fenestration as a quality-of-life upgrade

Ready to turn visibility into growth? Head to gritblueprint.com to learn more and book a call to talk about your growth strategy.

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> What if the most overlooked parts of your house are the biggest levers for comfort, safety, and long-term value? I sit down with John Crosby, president and CEO of the Window & Door Manufacturers Association (WDMA), to unpack how high-performance windows, doors, and skylights can shift from commodity to everyday upgrade, and what it will take to get there.

We trace the path from policy to performance, revealing why standards and model codes often decide market outcomes long before a product hits the shelf. John breaks down the real story on tariffs and pricing and how advocacy must balance public good with workable timelines. We examine the housing affordability crisis through a pragmatic lens: adding capacity and efficiency without sacrificing margins or jobs, and orchestrating a labor transition as veteran expertise retires. The takeaway is practical and urgent. Workforce development must move beyond slogans into hands-on pathways that prove modern manufacturing is safe, valuable, and future-forward.

We also get tactical about the tools leaders can control. AI and robotics can lift plant productivity and employee experience when paired with smart processes and clear metrics. A digital-first association can amplify member voices and turn data into decisions. And perhaps most importantly, the industry’s story needs a refresh: consumers don’t buy U-factors, they buy how a home feels. Direct-to-consumer education, values-based messaging, and brand experiences that connect benefits to daily life can unlock adoption at scale.

Topics we cover:
• Mission to accelerate adoption of high-performance windows, doors, and skylights across North America
• Standards and model codes as the real battleground, not just federal legislation
• Tariffs, pricing signals, and avoiding panic-driven decisions
• Housing affordability and scaling without crushing margins
• Workforce development, aging expertise, and practical on-ramps
• Robotics and AI to boost safety, quality, and throughput
• Digital strategy and non-dues revenue to strengthen advocacy
• Data and insights to guide leaders and align the market
• DTC demand, values-based storytelling, and consumer education
• Five-year vision: fenestration as a quality-of-life upgrade

Ready to turn visibility into growth? Head to gritblueprint.com to learn more and book a call to talk about your growth strategy.

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Grit Blueprint Buzzsprout-18187038 Tue, 18 Nov 2025 09:00:00 -0500 2373 full false Family Mill To Specialty Powerhouse: Lessons In Leadership And Change with Kelley Scott Family Mill To Specialty Powerhouse: Lessons In Leadership And Change with Kelley Scott What does it take to lead a team through real change in an industry that prides itself on tradition? We sit down with Kelly Scott, raised on a lumberyard, seasoned through multiple acquisitions, and now running a complex specialty distribution branch, to map the human side of operational excellence and the strategic moves that separate stagnant dealers from standout brands.

Kelly’s story begins with family: a Canadian mill and trim retail operation where product knowledge came from hands-on work and fearless selling. Her mother became a respected presence on major Toronto job sites, proving mastery beats bias when stakes are high. That foundation informs Kelly’s leadership playbook today, hiring for character, building trust that endures hard decisions, and creating a culture where the site runs smoothly even when she’s on the road. We dig into what branch management really looks like across logistics, sales, procurement, finance, and light manufacturing, and how clarity of roles plus strong feedback loops keep service levels sharp.

We widen the lens to the market’s inflection point. Building materials is an old industry, but the pace of change in technology, AI, consolidation, and shifting customer expectations is accelerating. Kelly explains why dealers who embrace change win more often: smarter assortments, reliable logistics, and data-informed decisions that protect margin and improve experience. We explore specialty building products as a strategic edge: millwork, doors, and decking that drive differentiation and higher profitability. The vision is simple and powerful: one truck, one invoice, deeper coverage, so independents can act bigger without losing their local touch. Partnerships with co-ops like Do It Best amplify this, unlocking buying power and access to categories smaller footprints can’t carry alone.


 Topics we cover:
• Growing up in a lumber family and learning on the counter
• Lessons from a trailblazing mother winning respect in sales
• Selling the family business and navigating multiple acquisitions
• Why people, trust and hard decisions define leadership
• How a modern branch runs across sales, logistics and light manufacturing
• The industry’s inflection point and pace of change
• Where AI, consolidation and specialty products create leverage
• One-stop service advantages for independents
• Partnering with co-ops to expand reach and assortments
• Practical upselling of millwork to grow margins

Ready to turn visibility into gr

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> What does it take to lead a team through real change in an industry that prides itself on tradition? We sit down with Kelly Scott, raised on a lumberyard, seasoned through multiple acquisitions, and now running a complex specialty distribution branch, to map the human side of operational excellence and the strategic moves that separate stagnant dealers from standout brands.

Kelly’s story begins with family: a Canadian mill and trim retail operation where product knowledge came from hands-on work and fearless selling. Her mother became a respected presence on major Toronto job sites, proving mastery beats bias when stakes are high. That foundation informs Kelly’s leadership playbook today, hiring for character, building trust that endures hard decisions, and creating a culture where the site runs smoothly even when she’s on the road. We dig into what branch management really looks like across logistics, sales, procurement, finance, and light manufacturing, and how clarity of roles plus strong feedback loops keep service levels sharp.

We widen the lens to the market’s inflection point. Building materials is an old industry, but the pace of change in technology, AI, consolidation, and shifting customer expectations is accelerating. Kelly explains why dealers who embrace change win more often: smarter assortments, reliable logistics, and data-informed decisions that protect margin and improve experience. We explore specialty building products as a strategic edge: millwork, doors, and decking that drive differentiation and higher profitability. The vision is simple and powerful: one truck, one invoice, deeper coverage, so independents can act bigger without losing their local touch. Partnerships with co-ops like Do It Best amplify this, unlocking buying power and access to categories smaller footprints can’t carry alone.


 Topics we cover:
• Growing up in a lumber family and learning on the counter
• Lessons from a trailblazing mother winning respect in sales
• Selling the family business and navigating multiple acquisitions
• Why people, trust and hard decisions define leadership
• How a modern branch runs across sales, logistics and light manufacturing
• The industry’s inflection point and pace of change
• Where AI, consolidation and specialty products create leverage
• One-stop service advantages for independents
• Partnering with co-ops to expand reach and assortments
• Practical upselling of millwork to grow margins

Ready to turn visibility into gr

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Grit Blueprint Buzzsprout-18186747 Fri, 14 Nov 2025 09:00:00 -0500 1275 full false Why Ecommerce Matters More for Independents Than You Think: Allison Flatjord, Do it Best Why Ecommerce Matters More for Independents Than You Think: Allison Flatjord, Do it Best What if your website quietly drove five to nine times more sales through your front door than it took online? We sit down with Allison Flatjord, Vice President of Marketing and Ecommerce at Do It Best, to unpack how independent hardware and lumber dealers can use digital to fuel local dominance without losing what makes them unique.

Allison brings a rare blend of engineering rigor and brand instinct from Bath & Body Works and a party supply giant to the built world. She explains why the old way of testing, asking “do you like this?", misses the point, and how watching real usage turns a site into a sales engine. We explore the 80 percent of shoppers who research online before buying in store, the local SEO and inventory signals that turn searches into store visits, and the practical steps to launch fast with a co-op team that handles the heavy lifting.

You’ll hear why the best-performing members showcase their true assortments and niche strengths, think beekeeping gear, lobster pots, or a best-in-town paint bar, so the platform reflects their brand, pricing, and community. We also get personal: marathon lessons, raising twins, and how endurance and curiosity beat shortcuts during digital transformation. The through line is simple: stay obsessed with customer needs, pair tech with human connection, and stack small wins until the flywheel spins.

Topics we cover:
• E-commerce as an in-store sales multiplier
• Data and curiosity as core skills
• Member-first platform design and usability
• Local assortments that keep stores unique
• Research online, buy in-store behavior
• Five to nine times in-store lift from web
• Hands-on onboarding with marketing support
• Endurance mindset for digital change
• Customer obsession over long-term trends
• Balancing tech with personal connection
• Niche category focus to dominate locally

Ready to turn visibility into growth? Head to gritblueprint.com to learn more and book a call to talk about your growth strategy.

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> What if your website quietly drove five to nine times more sales through your front door than it took online? We sit down with Allison Flatjord, Vice President of Marketing and Ecommerce at Do It Best, to unpack how independent hardware and lumber dealers can use digital to fuel local dominance without losing what makes them unique.

Allison brings a rare blend of engineering rigor and brand instinct from Bath & Body Works and a party supply giant to the built world. She explains why the old way of testing, asking “do you like this?", misses the point, and how watching real usage turns a site into a sales engine. We explore the 80 percent of shoppers who research online before buying in store, the local SEO and inventory signals that turn searches into store visits, and the practical steps to launch fast with a co-op team that handles the heavy lifting.

You’ll hear why the best-performing members showcase their true assortments and niche strengths, think beekeeping gear, lobster pots, or a best-in-town paint bar, so the platform reflects their brand, pricing, and community. We also get personal: marathon lessons, raising twins, and how endurance and curiosity beat shortcuts during digital transformation. The through line is simple: stay obsessed with customer needs, pair tech with human connection, and stack small wins until the flywheel spins.

Topics we cover:
• E-commerce as an in-store sales multiplier
• Data and curiosity as core skills
• Member-first platform design and usability
• Local assortments that keep stores unique
• Research online, buy in-store behavior
• Five to nine times in-store lift from web
• Hands-on onboarding with marketing support
• Endurance mindset for digital change
• Customer obsession over long-term trends
• Balancing tech with personal connection
• Niche category focus to dominate locally

Ready to turn visibility into growth? Head to gritblueprint.com to learn more and book a call to talk about your growth strategy.

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Grit Blueprint Buzzsprout-18095810 Tue, 11 Nov 2025 09:00:00 -0500 1476 full false Building a Modern Brand With Community and AI, with Fourth Generation Retailer Meg Walbridge, Taylor's Do it Center Building a Modern Brand With Community and AI, with Fourth Generation Retailer Meg Walbridge, Taylor's Do it Center Want proof that local retail can be both high-tech and deeply human? We sat down with Meg Taylor, a fourth-generation leader behind 21 hardware stores in Virginia, to unpack how a family business blends community events, clear messaging, and practical AI to save time, grow sales, and earn lasting loyalty. Her journey, from Capitol Hill to marketing services to advocacy, builds a toolkit any independent retailer can use without losing the warmth that keeps neighbors coming back.

We dig into the shift from traditional buys to digital storytelling, where a simple annual Santa-and-trees event becomes a flywheel: content that resonates across generations, traffic that feeds relationships, and a brand memory that outlasts discounts. Meg explains how segmenting custom GPTs makes everyday work easier: writing cleaner emails, building OSHA-aligned training checklists, drafting social captions, and setting a consistent voice for internal updates. The result is fewer late nights behind the computer and more time on the floor with customers and teams.

We also talk about lowering the barrier to entry with playful experiments, like turning a family photo into a coloring page or testing new image editing tools that didn’t exist two weeks ago. The mindset is simple: try it, segment it, measure it, and keep what works. 

If you’re building an unmistakable brand in the built world, this conversation will give you concrete ways to earn trust, create shareable moments, and streamline the busywork. 

Topics we covered:
• Fourth-generation hardware and 21 stores across Virginia
• Lessons from Capitol Hill, media, and advocacy shaping leadership
• Moving from traditional to digital marketing with purpose
• Community events as memory makers and traffic drivers
• Practical AI via custom GPTs for HR, training, and content
• Segmenting tools to speed work and keep tone consistent
• Photo and imaging tools as low-risk onramps to adoption
• Focus on freeing time for staff and customers
• Spring buying context and coastal lifestyle touchpoints

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Want proof that local retail can be both high-tech and deeply human? We sat down with Meg Taylor, a fourth-generation leader behind 21 hardware stores in Virginia, to unpack how a family business blends community events, clear messaging, and practical AI to save time, grow sales, and earn lasting loyalty. Her journey, from Capitol Hill to marketing services to advocacy, builds a toolkit any independent retailer can use without losing the warmth that keeps neighbors coming back.

We dig into the shift from traditional buys to digital storytelling, where a simple annual Santa-and-trees event becomes a flywheel: content that resonates across generations, traffic that feeds relationships, and a brand memory that outlasts discounts. Meg explains how segmenting custom GPTs makes everyday work easier: writing cleaner emails, building OSHA-aligned training checklists, drafting social captions, and setting a consistent voice for internal updates. The result is fewer late nights behind the computer and more time on the floor with customers and teams.

We also talk about lowering the barrier to entry with playful experiments, like turning a family photo into a coloring page or testing new image editing tools that didn’t exist two weeks ago. The mindset is simple: try it, segment it, measure it, and keep what works. 

If you’re building an unmistakable brand in the built world, this conversation will give you concrete ways to earn trust, create shareable moments, and streamline the busywork. 

Topics we covered:
• Fourth-generation hardware and 21 stores across Virginia
• Lessons from Capitol Hill, media, and advocacy shaping leadership
• Moving from traditional to digital marketing with purpose
• Community events as memory makers and traffic drivers
• Practical AI via custom GPTs for HR, training, and content
• Segmenting tools to speed work and keep tone consistent
• Photo and imaging tools as low-risk onramps to adoption
• Focus on freeing time for staff and customers
• Spring buying context and coastal lifestyle touchpoints

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Grit Blueprint Buzzsprout-18152364 Fri, 07 Nov 2025 16:00:00 -0500 838 full false Smarter Tools, Stronger Teams: AI, Tech & Grit in Sales | Lisa Cooley, VP of MDR Sales at Paradigm Smarter Tools, Stronger Teams: AI, Tech & Grit in Sales | Lisa Cooley, VP of MDR Sales at Paradigm Buyers have changed the rules, and the window and door industry is racing to catch up. We sit down with Paradigm’s VP of MDR Sales, Lisa Cooley, to unpack how AI, data, and a new generation of talent are rewriting everything from product discovery to the last mile of sales—and why grit still beats hype.

On the buyer side, the shift is dramatic. Homeowners now use long-tail searches and visual matching to find exactly what they want: “black exterior, white interior door that won’t rot at a Georgia lake house.” They expect transparent pricing ranges, instant configuration, and clean visualization before they ever talk to sales. That flips the sales playbook: educate early with rich data and tools, capture preferences respectfully, then show up in the conversation prepared to close gaps—not restart discovery. Lisa shares how our team supports manufacturers and dealers by turning complex product logic into simple, trustworthy buyer experiences.

Topics we cover:
• Generational shift toward empowered, research-first homeowners
• Labor shortages driving adoption of modern tools for recruiting
• Practical ways AI accelerates visualization, estimating and content
• Sales leadership that listens, asks better questions and motivates meaning
• Long-tail search and visual matching changing product discovery
• Connecting manufacturers, dealers and buyers with accurate data
• Vision for tighter data flows and human-centered decision-making

Be sure to subscribe to your favorite podcast platforms or YouTube and follow the Grit Blueprint podcast to hear more stories and insights from the building industry.

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Buyers have changed the rules, and the window and door industry is racing to catch up. We sit down with Paradigm’s VP of MDR Sales, Lisa Cooley, to unpack how AI, data, and a new generation of talent are rewriting everything from product discovery to the last mile of sales—and why grit still beats hype.

On the buyer side, the shift is dramatic. Homeowners now use long-tail searches and visual matching to find exactly what they want: “black exterior, white interior door that won’t rot at a Georgia lake house.” They expect transparent pricing ranges, instant configuration, and clean visualization before they ever talk to sales. That flips the sales playbook: educate early with rich data and tools, capture preferences respectfully, then show up in the conversation prepared to close gaps—not restart discovery. Lisa shares how our team supports manufacturers and dealers by turning complex product logic into simple, trustworthy buyer experiences.

Topics we cover:
• Generational shift toward empowered, research-first homeowners
• Labor shortages driving adoption of modern tools for recruiting
• Practical ways AI accelerates visualization, estimating and content
• Sales leadership that listens, asks better questions and motivates meaning
• Long-tail search and visual matching changing product discovery
• Connecting manufacturers, dealers and buyers with accurate data
• Vision for tighter data flows and human-centered decision-making

Be sure to subscribe to your favorite podcast platforms or YouTube and follow the Grit Blueprint podcast to hear more stories and insights from the building industry.

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Grit Blueprint Buzzsprout-18056243 Wed, 05 Nov 2025 09:00:00 -0500 1098 full false Raise The Bar, Earn Trust, Build Legacy | Bob Taylor, President Emeritus at Do it Best Corp Raise The Bar, Earn Trust, Build Legacy | Bob Taylor, President Emeritus at Do it Best Corp What if your store didn’t try to be the biggest in town and became the most unforgettable instead? We sit down with Bob Taylor, President Emeritus at Do it Best Corp, a fourth-generation retailer and former Do it Best CEO, to unpack how independents outmaneuver giants by pairing co-op scale with local soul. From a family business nearing 100 years to leading a national organization through major integrations, Bob shares the decisions, data, and culture that turn customers into raving fans.

We trace his family’s path from early True Value growth to a pivotal jump to Do it Best in the 1980's for better costs, rebates, and fill rates, then explore the recent True Value combination that’s already rebuilding confidence for retailers and vendors. You’ll hear why co-ops work: pooled buying power, deep talent, and tech that help small players “play big” without losing identity. More important, we dig into what scale can’t replace: the second-mile habits that make a local brand unmistakable.

Expect practical plays you can implement this week: greet and guide every shopper, cut wait friction, escort pros to exactly what they need, and follow up after major purchases. We talk about “Unreasonable Hospitality” as a competitive lens. Don’t copy what rivals do well, find what they do fine and make it unforgettable. Add community moments like a Santa event or the best Christmas tree lot in town. Use peer groups to share financials and steal proven ideas. Let technology extend your personal touch across email, checkout, and curbside so consistency becomes your signature.

If you lead an independent hardware store, lumber yard, or building supply brand, this is your playbook to raise the bar, earn trust, and win long-term.

Topics we covered:
• Co-op advantages that keep independents competitive
• Lessons from switching banners based on metrics and culture
• Executing integrations that restore retailer and vendor confidence
• Peer groups and benchmarking for real accountability
• Second-mile service as a daily operating system
• Unreasonable Hospitality and finding gaps competitors miss
• Small, personal gestures that become unforgettable stories
• Niche focus plus events that build community loyalty
• Using technology to play big while staying local

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> What if your store didn’t try to be the biggest in town and became the most unforgettable instead? We sit down with Bob Taylor, President Emeritus at Do it Best Corp, a fourth-generation retailer and former Do it Best CEO, to unpack how independents outmaneuver giants by pairing co-op scale with local soul. From a family business nearing 100 years to leading a national organization through major integrations, Bob shares the decisions, data, and culture that turn customers into raving fans.

We trace his family’s path from early True Value growth to a pivotal jump to Do it Best in the 1980's for better costs, rebates, and fill rates, then explore the recent True Value combination that’s already rebuilding confidence for retailers and vendors. You’ll hear why co-ops work: pooled buying power, deep talent, and tech that help small players “play big” without losing identity. More important, we dig into what scale can’t replace: the second-mile habits that make a local brand unmistakable.

Expect practical plays you can implement this week: greet and guide every shopper, cut wait friction, escort pros to exactly what they need, and follow up after major purchases. We talk about “Unreasonable Hospitality” as a competitive lens. Don’t copy what rivals do well, find what they do fine and make it unforgettable. Add community moments like a Santa event or the best Christmas tree lot in town. Use peer groups to share financials and steal proven ideas. Let technology extend your personal touch across email, checkout, and curbside so consistency becomes your signature.

If you lead an independent hardware store, lumber yard, or building supply brand, this is your playbook to raise the bar, earn trust, and win long-term.

Topics we covered:
• Co-op advantages that keep independents competitive
• Lessons from switching banners based on metrics and culture
• Executing integrations that restore retailer and vendor confidence
• Peer groups and benchmarking for real accountability
• Second-mile service as a daily operating system
• Unreasonable Hospitality and finding gaps competitors miss
• Small, personal gestures that become unforgettable stories
• Niche focus plus events that build community loyalty
• Using technology to play big while staying local

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Grit Blueprint Buzzsprout-18088088 Wed, 29 Oct 2025 07:00:00 -0400 1670 full false Speed, Scale, And The Future Of Independent Hardware with Anthony Bogucki, CEO of Bogucki Enterprises Speed, Scale, And The Future Of Independent Hardware with Anthony Bogucki, CEO of Bogucki Enterprises Speed without soul never lasts. From the buzzing floor of the Do It Best market in Indianapolis, we sit down with Anthony Bogucki, CEO of Bogucki Enterprises, a Do it Best member who grew a family business from a basement startup into a national e‑commerce operation, to map out how independents can compete and win against retail giants. We unpack the co‑op advantages that matter most: small‑parcel distribution that reaches 230 million people in one day, reliable two‑day coverage for 99% of ZIP codes, and a support system that blends buying power with practical, hands‑on training.

Together, we dig into the tools that turn a single storefront into a scalable brand. Think e‑commerce enablement that extends your aisles, marketing services that keep you consistent, and education across social media, operations, and AI so your team levels up without hiring a stadium full of specialists. Vendors show up because execution matches the relationship talk, and that trust compounds into better assortments, sharper terms, and faster replenishment.

We also look ahead at the partnership with True Value and what this joining of forces could mean for local hardware and LBM retailers. More coverage. More capacity. More leverage. The excitement on the show floor is real, and the promise is concrete: stronger logistics, smarter marketing, and a network that helps independent stores move like national players while staying rooted in their communities. Anthony’s story brings it home with purpose, from nephews discovering the industry to the Bogucki Foundation flying immunocompromised children to lifesaving treatment, proof that growth can carry heart.

Topics we cover:
• Co‑op scale that reaches 230 million people in one day and 99% of ZIP codes in two
• E‑commerce and small‑parcel distribution that let stores sell beyond shelves
• Marketing support and training across social, operations, AI, and more
• Vendor relationships built on execution and long‑term trust
• Momentum from the True Value partnership and what it unlocks
• Family legacy, next‑gen interest, and community roots
• The Bogucki Foundation’s missions for immunocompromised children
• On‑floor highlights, first‑time vendors, and market energy

If you're ready to turn visibility into growth, then head to gritblueprint.com to learn more and book a call to talk to us about your growth strategy


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Speed without soul never lasts. From the buzzing floor of the Do It Best market in Indianapolis, we sit down with Anthony Bogucki, CEO of Bogucki Enterprises, a Do it Best member who grew a family business from a basement startup into a national e‑commerce operation, to map out how independents can compete and win against retail giants. We unpack the co‑op advantages that matter most: small‑parcel distribution that reaches 230 million people in one day, reliable two‑day coverage for 99% of ZIP codes, and a support system that blends buying power with practical, hands‑on training.

Together, we dig into the tools that turn a single storefront into a scalable brand. Think e‑commerce enablement that extends your aisles, marketing services that keep you consistent, and education across social media, operations, and AI so your team levels up without hiring a stadium full of specialists. Vendors show up because execution matches the relationship talk, and that trust compounds into better assortments, sharper terms, and faster replenishment.

We also look ahead at the partnership with True Value and what this joining of forces could mean for local hardware and LBM retailers. More coverage. More capacity. More leverage. The excitement on the show floor is real, and the promise is concrete: stronger logistics, smarter marketing, and a network that helps independent stores move like national players while staying rooted in their communities. Anthony’s story brings it home with purpose, from nephews discovering the industry to the Bogucki Foundation flying immunocompromised children to lifesaving treatment, proof that growth can carry heart.

Topics we cover:
• Co‑op scale that reaches 230 million people in one day and 99% of ZIP codes in two
• E‑commerce and small‑parcel distribution that let stores sell beyond shelves
• Marketing support and training across social, operations, AI, and more
• Vendor relationships built on execution and long‑term trust
• Momentum from the True Value partnership and what it unlocks
• Family legacy, next‑gen interest, and community roots
• The Bogucki Foundation’s missions for immunocompromised children
• On‑floor highlights, first‑time vendors, and market energy

If you're ready to turn visibility into growth, then head to gritblueprint.com to learn more and book a call to talk to us about your growth strategy


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Grit Blueprint Buzzsprout-18061616 Fri, 24 Oct 2025 09:00:00 -0400 974 full false How TOOLBX Helps Dealers Get Paid Faster with Erik Borstein | Sponsored by Do it Best Group How TOOLBX Helps Dealers Get Paid Faster with Erik Borstein | Sponsored by Do it Best Group What if getting paid didn’t depend on business hours, paper checks, or a lucky round of phone tag? In this episode of The Grit Blueprint Podcast, I sit down with Erik Bornstein, Founder and CEO of TOOLBX, to explore how technology is transforming the lumber and building materials industry.

From sweeping job sites at 16 to leading one of Toronto’s top luxury homebuilding firms, Erik’s journey from contractor to tech founder gives him a rare perspective on what the construction world really needs: speed, transparency, and smarter workflows.

Topics we cover:
• Digital AR portal for quotes, orders, invoices, statements, and payments
• ERP-integrated pricing and workflows for clean data end to end
• Faster billing cycles for cost‑plus builders and reduced DSO
• 24/7 access with after‑hours payments and text‑to‑pay
• Seasonal lists and curated carts to drive upsell and loyalty
• Product discovery with account‑specific pricing to cut phone tag
• Easy onboarding, preferred pricing for co‑op dealers, under six weeks
• Competing with big‑box pro portals through speed and relevance
• In‑house engineering velocity for rapid features and integrations

Be sure to subscribe on your favorite podcast platforms or YouTube and follow the Grit Blueprint podcast to catch more stories and insights from the building industry.

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> What if getting paid didn’t depend on business hours, paper checks, or a lucky round of phone tag? In this episode of The Grit Blueprint Podcast, I sit down with Erik Bornstein, Founder and CEO of TOOLBX, to explore how technology is transforming the lumber and building materials industry.

From sweeping job sites at 16 to leading one of Toronto’s top luxury homebuilding firms, Erik’s journey from contractor to tech founder gives him a rare perspective on what the construction world really needs: speed, transparency, and smarter workflows.

Topics we cover:
• Digital AR portal for quotes, orders, invoices, statements, and payments
• ERP-integrated pricing and workflows for clean data end to end
• Faster billing cycles for cost‑plus builders and reduced DSO
• 24/7 access with after‑hours payments and text‑to‑pay
• Seasonal lists and curated carts to drive upsell and loyalty
• Product discovery with account‑specific pricing to cut phone tag
• Easy onboarding, preferred pricing for co‑op dealers, under six weeks
• Competing with big‑box pro portals through speed and relevance
• In‑house engineering velocity for rapid features and integrations

Be sure to subscribe on your favorite podcast platforms or YouTube and follow the Grit Blueprint podcast to catch more stories and insights from the building industry.

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Grit Blueprint Buzzsprout-17989122 Tue, 21 Oct 2025 09:00:00 -0400 1174 full false The Power of Metrics, Drive & Team Culture in LBM Sales: Eric Knox | Sponsored by Do it Best Group The Power of Metrics, Drive & Team Culture in LBM Sales: Eric Knox | Sponsored by Do it Best Group The market floor in Indy buzzed, but the real energy came from a simple idea: winning sales teams keep score and remove friction. Sitting with Eric Knox, Director of LBM Sales, we pull back the curtain on how a regional structure, clear metrics, and a new mindset around “no” transformed a team from scattered effort to compounding momentum. Eric’s story, from hauling bag goods to leading a hungry, data-driven crew, shows how clarity turns competition into culture, and how early stumbles can become the foundation for hockey-stick growth when you keep iterating.

We dig into the nuts and bolts of selling in the built world when big-box and mega-pro dealers loom large. The advantage for independents isn’t pretending to be bigger; it’s becoming easier. That means deploying tools like TOOLBX to streamline quotes and payments, giving dealers more time with contractors, and aligning field roles to support entire businesses, not just isolated categories. It also means modern outreach: we unpack how LinkedIn stops being a resume graveyard and starts working like a warm-intro engine. 

Topics covered:
• Eric’s path from hardware retail to LBM leadership
• Drive, resilience, and the hockey-stick model of growth
• Publishing metrics and keeping score to focus the team
• Rolling out a regional structure for accountability and speed
• Using LinkedIn to replace cold starts with warm intros
• Training and tools that remove friction for contractors
• Merchandising small-footprint, high-ROI products
• Developing next-gen talent and gamifying performance

Be sure to subscribe on your favorite podcast platforms or YouTube and follow the Grit Blueprint podcast to catch more stories and insights from the building industry.

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> The market floor in Indy buzzed, but the real energy came from a simple idea: winning sales teams keep score and remove friction. Sitting with Eric Knox, Director of LBM Sales, we pull back the curtain on how a regional structure, clear metrics, and a new mindset around “no” transformed a team from scattered effort to compounding momentum. Eric’s story, from hauling bag goods to leading a hungry, data-driven crew, shows how clarity turns competition into culture, and how early stumbles can become the foundation for hockey-stick growth when you keep iterating.

We dig into the nuts and bolts of selling in the built world when big-box and mega-pro dealers loom large. The advantage for independents isn’t pretending to be bigger; it’s becoming easier. That means deploying tools like TOOLBX to streamline quotes and payments, giving dealers more time with contractors, and aligning field roles to support entire businesses, not just isolated categories. It also means modern outreach: we unpack how LinkedIn stops being a resume graveyard and starts working like a warm-intro engine. 

Topics covered:
• Eric’s path from hardware retail to LBM leadership
• Drive, resilience, and the hockey-stick model of growth
• Publishing metrics and keeping score to focus the team
• Rolling out a regional structure for accountability and speed
• Using LinkedIn to replace cold starts with warm intros
• Training and tools that remove friction for contractors
• Merchandising small-footprint, high-ROI products
• Developing next-gen talent and gamifying performance

Be sure to subscribe on your favorite podcast platforms or YouTube and follow the Grit Blueprint podcast to catch more stories and insights from the building industry.

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Grit Blueprint Buzzsprout-18014548 Fri, 17 Oct 2025 09:00:00 -0400 1296 full false Building Materials Clash of The Titans | Todd Tomalak on Paradigm Industry Insiders Building Materials Clash of The Titans | Todd Tomalak on Paradigm Industry Insiders The market may be down in Q3 2025, but the data tells a different story about what's coming in 2026. 


Stefanie and Todd unpack why home‑equity access is up 38% this year, why that capital hasn’t hit jobsites yet, and how a surge in windows and doors could create a 2021-style scramble as early as next year. If you sell to or through pros, this is the map for what’s about to move. 

Stefanie shares her five-part BLEND playbook for independents to stay relevant, which you won't want to miss.

Topics we cover:
• Market softness set against rising home-equity extraction
• Deferred demand building in windows and doors through 2027
• Pros as channel kingmakers and the labor bottleneck
• Independents’ path: brand, leverage, experience, niche, digital
• E‑commerce up despite softer orders; research shifts online
• Decentralization vs scale in post-acquisition execution
• QXO vendor simplification, price leadership, AI investment
• Lowe’s marketplace, builder focus, and footprint advantage
• Measure pro digital draw rate and close the loop with AI search
• Training to de-risk complex, high-margin installs

Be sure to subscribe to your favorite podcast platforms or YouTube and follow the Grit Blueprint podcast to catch more stories and insights from the building industry.

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> The market may be down in Q3 2025, but the data tells a different story about what's coming in 2026. 


Stefanie and Todd unpack why home‑equity access is up 38% this year, why that capital hasn’t hit jobsites yet, and how a surge in windows and doors could create a 2021-style scramble as early as next year. If you sell to or through pros, this is the map for what’s about to move. 

Stefanie shares her five-part BLEND playbook for independents to stay relevant, which you won't want to miss.

Topics we cover:
• Market softness set against rising home-equity extraction
• Deferred demand building in windows and doors through 2027
• Pros as channel kingmakers and the labor bottleneck
• Independents’ path: brand, leverage, experience, niche, digital
• E‑commerce up despite softer orders; research shifts online
• Decentralization vs scale in post-acquisition execution
• QXO vendor simplification, price leadership, AI investment
• Lowe’s marketplace, builder focus, and footprint advantage
• Measure pro digital draw rate and close the loop with AI search
• Training to de-risk complex, high-margin installs

Be sure to subscribe to your favorite podcast platforms or YouTube and follow the Grit Blueprint podcast to catch more stories and insights from the building industry.

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Grit Blueprint Buzzsprout-17946220 Wed, 15 Oct 2025 11:00:00 -0400 2511 full false Tech, Service, And The Co-op Edge: Marianne Thompson | Sponsored by Do it Best Group Tech, Service, And The Co-op Edge: Marianne Thompson | Sponsored by Do it Best Group I sit down with Do it Best’s Executive Vice President of Transformation and Integration, Marianne Thompson, live from a packed Market floor to unpack how vision-led change, AI, and co-op scale help independents out-execute giants. From last minute 2x4 runs to smarter planograms, service remains the moat while data becomes the drawbridge.

Topics we cover:
• Why transformation beats simple integration
• Aligning teams on vision, why, and roles
• Lessons from 38 years across store ops and supplier sales
• First principles thinking in a traditional industry
• AI for customer insight, personalization, and voice agents
• Faster, more accurate blueprint takeoffs
• Competing with big-box tech and pro focus
• Co-op leverage: e-comm, Toolbox, marketing, merchandising
• Flexible planograms tuned to local demand
• Storytelling as a growth engine for independents
• Advice to a younger leader: follow passion, embrace grit

Be sure to subscribe to your favorite podcast platforms or YouTube and follow the Grit Blueprint podcast to catch more stories and insights from the building industry.

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> I sit down with Do it Best’s Executive Vice President of Transformation and Integration, Marianne Thompson, live from a packed Market floor to unpack how vision-led change, AI, and co-op scale help independents out-execute giants. From last minute 2x4 runs to smarter planograms, service remains the moat while data becomes the drawbridge.

Topics we cover:
• Why transformation beats simple integration
• Aligning teams on vision, why, and roles
• Lessons from 38 years across store ops and supplier sales
• First principles thinking in a traditional industry
• AI for customer insight, personalization, and voice agents
• Faster, more accurate blueprint takeoffs
• Competing with big-box tech and pro focus
• Co-op leverage: e-comm, Toolbox, marketing, merchandising
• Flexible planograms tuned to local demand
• Storytelling as a growth engine for independents
• Advice to a younger leader: follow passion, embrace grit

Be sure to subscribe to your favorite podcast platforms or YouTube and follow the Grit Blueprint podcast to catch more stories and insights from the building industry.

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Grit Blueprint Buzzsprout-17965151 Tue, 14 Oct 2025 09:00:00 -0400 1394 full false Niche, Trust, and the Independent Advantage: Russ Kathrein | Sponsored by Do it Best Group Niche, Trust, and the Independent Advantage: Russ Kathrein | Sponsored by Do it Best Group Forklifts buzzing and mics rolling, that’s the spirit of this conversation with our friend Russ Cathrine, Vice President of Lumber & Building Materials at Do it Best. We dig into a simple idea with outsized returns: reduce friction from the moment a project is imagined to the moment the last unit is delivered, and you’ll win more often at better margins.

Russ brings a rare vantage point: family yard operator, corporate exec, real estate builder, and now co‑op leader, to show how independents can outmaneuver giants by reducing friction, focusing on niches like custom windows and doors, and building vendor partnerships that compound growth. Russ shares the “70% solution,” lessons from turnarounds and co‑ops, and why bold moves will define the next five years.

Topics we cover:
• Reducing friction from idea to delivery
• Mean more to fewer vendors
• Why independents win on custom and service
• Co‑op scale plus services that level up dealers
• Learning fast: 70% solution over perfection
• Knowledge sharing across non‑competing markets
• Four values: ease, risk, competitiveness, profit
• Bold outlook: stop hiding, make money now

Be sure to subscribe to your favorite podcast platforms or YouTube and follow the Grit Blueprint podcast to catch more stories and insights from the building industry.

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Forklifts buzzing and mics rolling, that’s the spirit of this conversation with our friend Russ Cathrine, Vice President of Lumber & Building Materials at Do it Best. We dig into a simple idea with outsized returns: reduce friction from the moment a project is imagined to the moment the last unit is delivered, and you’ll win more often at better margins.

Russ brings a rare vantage point: family yard operator, corporate exec, real estate builder, and now co‑op leader, to show how independents can outmaneuver giants by reducing friction, focusing on niches like custom windows and doors, and building vendor partnerships that compound growth. Russ shares the “70% solution,” lessons from turnarounds and co‑ops, and why bold moves will define the next five years.

Topics we cover:
• Reducing friction from idea to delivery
• Mean more to fewer vendors
• Why independents win on custom and service
• Co‑op scale plus services that level up dealers
• Learning fast: 70% solution over perfection
• Knowledge sharing across non‑competing markets
• Four values: ease, risk, competitiveness, profit
• Bold outlook: stop hiding, make money now

Be sure to subscribe to your favorite podcast platforms or YouTube and follow the Grit Blueprint podcast to catch more stories and insights from the building industry.

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Grit Blueprint Buzzsprout-17965304 Fri, 10 Oct 2025 09:00:00 -0400 1503 full false The $100 Million Dollar View: How Faour Glass Reinvented Hurricane-Proof Glass The $100 Million Dollar View: How Faour Glass Reinvented Hurricane-Proof Glass Faour Glass is revolutionizing the hurricane glass industry with its SLIMPACT system that provides maximum views with minimal metal framing while meeting Florida's stringent building codes. Three generations of glaziers share how they've created innovative products through design assistance, partnerships, and a philosophy that views failure as just another opportunity to learn.

• SLIMPACT was invented in 2012 to solve the problem of large glass panels with less visible metal for hurricane-prone areas
• The system requires only top and bottom channels with just 3/8-inch silicone joints between panels
• Design assist is emphasized to help architects maintain their design intent while meeting code requirements
• Third-generation glazier Adam Valdez brings marketing skills to complement technical expertise
• 3D modeling and printing are used to test designs before production
• Family legacy is central to the company, with multiple generations working together
• Relationship-building with suppliers and customers drives innovation
• The team focuses on being solution providers rather than just product suppliers
• Hurricane-resistant pivot doors complement the SLIMPACT wall systems
• The goal is to make the glass "invisible" so it showcases the view rather than the product

Visit us at GritBlueprint.com to learn more about turning visibility into growth and book a call to talk about your growth strategy.


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Faour Glass is revolutionizing the hurricane glass industry with its SLIMPACT system that provides maximum views with minimal metal framing while meeting Florida's stringent building codes. Three generations of glaziers share how they've created innovative products through design assistance, partnerships, and a philosophy that views failure as just another opportunity to learn.

• SLIMPACT was invented in 2012 to solve the problem of large glass panels with less visible metal for hurricane-prone areas
• The system requires only top and bottom channels with just 3/8-inch silicone joints between panels
• Design assist is emphasized to help architects maintain their design intent while meeting code requirements
• Third-generation glazier Adam Valdez brings marketing skills to complement technical expertise
• 3D modeling and printing are used to test designs before production
• Family legacy is central to the company, with multiple generations working together
• Relationship-building with suppliers and customers drives innovation
• The team focuses on being solution providers rather than just product suppliers
• Hurricane-resistant pivot doors complement the SLIMPACT wall systems
• The goal is to make the glass "invisible" so it showcases the view rather than the product

Visit us at GritBlueprint.com to learn more about turning visibility into growth and book a call to talk about your growth strategy.


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Grit Blueprint Buzzsprout-17904206 Thu, 09 Oct 2025 09:00:00 -0400 2311 full false The Independent Spirit: Building Resilient Businesses in a Changing Market | Rick Schumacher, LBM Journal | Sponsored by Do it Best Group The Independent Spirit: Building Resilient Businesses in a Changing Market | Rick Schumacher, LBM Journal | Sponsored by Do it Best Group Rick Schumacher of LBM Journal shares how independent lumber dealers can thrive amid industry giants by focusing on customer service, community connection, and embracing new technologies like AI. The conversation explores the power of storytelling in the building materials industry and how print media remains relevant in a digital world.

• Started LBM Journal in 2003 from home after previous magazine went bankrupt
• Built LBM Journal to become the #1 industry publication by focusing on "audience first" rather than "digital first"
• Creates community through telling stories of independent dealers like Baker Lumber (owned by daughters despite "and Sons" name)
• Shares how exceptional service at independent dealers creates competitive advantage against big box stores
• Highlights LBM Strategies Conference which intentionally limits sponsors to focus on dealer experience
• Established Century Club honoring lumber dealers over 100 years old, with combined 38,000 years of business experience
• Created 40 Under 40 program to recognize young industry leaders and foster next generation of talent
• AI presents an 18-24 month "arbitrage moment" before fundamentally changing the industry
• Emphasizes opportunity for young people in an industry with stability, community, and growth potential


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Rick Schumacher of LBM Journal shares how independent lumber dealers can thrive amid industry giants by focusing on customer service, community connection, and embracing new technologies like AI. The conversation explores the power of storytelling in the building materials industry and how print media remains relevant in a digital world.

• Started LBM Journal in 2003 from home after previous magazine went bankrupt
• Built LBM Journal to become the #1 industry publication by focusing on "audience first" rather than "digital first"
• Creates community through telling stories of independent dealers like Baker Lumber (owned by daughters despite "and Sons" name)
• Shares how exceptional service at independent dealers creates competitive advantage against big box stores
• Highlights LBM Strategies Conference which intentionally limits sponsors to focus on dealer experience
• Established Century Club honoring lumber dealers over 100 years old, with combined 38,000 years of business experience
• Created 40 Under 40 program to recognize young industry leaders and foster next generation of talent
• AI presents an 18-24 month "arbitrage moment" before fundamentally changing the industry
• Emphasizes opportunity for young people in an industry with stability, community, and growth potential


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Grit Blueprint Buzzsprout-17911018 Fri, 03 Oct 2025 09:00:00 -0400 2423 full false Automate or Evaporate: Why the Door & Window Industry Can't Ignore AI Anymore | Paradigm Industry Insider's Podcast Launch Automate or Evaporate: Why the Door & Window Industry Can't Ignore AI Anymore | Paradigm Industry Insider's Podcast Launch Inefficiency is the biggest challenge facing the window and door industry today, but AI solutions can help companies automate repetitive tasks and respond to customers faster. 

The Industry Insiders Podcast, powered by Paradigm, is where leaders across the industry share how they’re navigating change, building stronger businesses, and setting the pace for what’s next.

Hosted by John Wheeler, a 25-year veteran of building materials and software and sales technician at Paradigm, with season 1 guest co-host Stefanie Couch, founder of Grit Blueprint, a lifelong industry insider and growth strategist, the show takes you inside the strategies, tools, and ideas reshaping how windows and doors get sold, delivered, and experienced.

You’ll hear from manufacturers, dealers, and innovators across the supply chain, offering real-world lessons you can apply to your own business.

In this eye-opening conversation and the premiere episode of the Industry Insiders Podcast, we dive into the most pressing challenges facing our industry today.


• Automating repetitive tasks allows valuable veteran employees to focus on what they do best
• Capturing the knowledge of retiring industry veterans is essential for training the next generation
• Companies are 21 times more likely to convert leads when responding within 5 minutes
• Digital transformation works best when tackling one challenge at a time rather than everything at once
• Costly mistakes highlight why automation matters
• The window and door industry has unique complexities that make knowledge transfer challenging
• AI adoption creates a competitive advantage that will be difficult for late adopters to overcome
• Looking forward, the industry must embrace efficiency through technology while preserving human expertise


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Inefficiency is the biggest challenge facing the window and door industry today, but AI solutions can help companies automate repetitive tasks and respond to customers faster. 

The Industry Insiders Podcast, powered by Paradigm, is where leaders across the industry share how they’re navigating change, building stronger businesses, and setting the pace for what’s next.

Hosted by John Wheeler, a 25-year veteran of building materials and software and sales technician at Paradigm, with season 1 guest co-host Stefanie Couch, founder of Grit Blueprint, a lifelong industry insider and growth strategist, the show takes you inside the strategies, tools, and ideas reshaping how windows and doors get sold, delivered, and experienced.

You’ll hear from manufacturers, dealers, and innovators across the supply chain, offering real-world lessons you can apply to your own business.

In this eye-opening conversation and the premiere episode of the Industry Insiders Podcast, we dive into the most pressing challenges facing our industry today.


• Automating repetitive tasks allows valuable veteran employees to focus on what they do best
• Capturing the knowledge of retiring industry veterans is essential for training the next generation
• Companies are 21 times more likely to convert leads when responding within 5 minutes
• Digital transformation works best when tackling one challenge at a time rather than everything at once
• Costly mistakes highlight why automation matters
• The window and door industry has unique complexities that make knowledge transfer challenging
• AI adoption creates a competitive advantage that will be difficult for late adopters to overcome
• Looking forward, the industry must embrace efficiency through technology while preserving human expertise


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Grit Blueprint Buzzsprout-17883776 Wed, 01 Oct 2025 09:00:00 -0400 1821 full false Loyal Fans, Lasting Success: Zamzow's Inc | Sponsored by Do it Best Loyal Fans, Lasting Success: Zamzow's Inc | Sponsored by Do it Best Staying obsessed with the customer and what they care about is how you win long-term in business, as demonstrated by the 92-year-old Zamzows chain of stores in the Boise, Idaho area.

• Finding just 1,000 people who are absolutely obsessed with your company can create viral growth
• Jos Zamzow shares how his great-grandparents started with a small feed store during the Depression
• Passion for your product is more valuable than expensive marketing campaigns
• Regular employee training focuses on providing exceptional customer service beyond expectations
• The 33-year tradition of Frisbee Fest connects the stores with the community while supporting animal shelters
• Product effectiveness matters more than fancy packaging – customers return when products work
• AI phone assistant successfully handles customer inquiries during peak seasons
• AI implementation provides instant answers to complex questions that even experienced staff might struggle with

Ready to turn visibility into growth? Head to gritblueprint.com to learn more and book a call to talk about your growth strategy.


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Staying obsessed with the customer and what they care about is how you win long-term in business, as demonstrated by the 92-year-old Zamzows chain of stores in the Boise, Idaho area.

• Finding just 1,000 people who are absolutely obsessed with your company can create viral growth
• Jos Zamzow shares how his great-grandparents started with a small feed store during the Depression
• Passion for your product is more valuable than expensive marketing campaigns
• Regular employee training focuses on providing exceptional customer service beyond expectations
• The 33-year tradition of Frisbee Fest connects the stores with the community while supporting animal shelters
• Product effectiveness matters more than fancy packaging – customers return when products work
• AI phone assistant successfully handles customer inquiries during peak seasons
• AI implementation provides instant answers to complex questions that even experienced staff might struggle with

Ready to turn visibility into growth? Head to gritblueprint.com to learn more and book a call to talk about your growth strategy.


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Grit Blueprint Buzzsprout-17905270 Tue, 30 Sep 2025 09:00:00 -0400 1691 full false Embracing AI in Small Business: Southern Tool Supply | Sponsored by Do it Best Embracing AI in Small Business: Southern Tool Supply | Sponsored by Do it Best Hardware store manager Bryan Scott shares how embracing AI and e-commerce analytics has transformed his small retail business into a competitive, future-ready operation. Using technical skills from his web development background, he's implementing innovative approaches to customer data analysis, store merchandising, and business operations that keep his independent store relevant in a challenging market.

• Bryan manages Southern Tool Supply after transitioning from a web development background
• Analyzes e-commerce data to track customer search patterns, viewing habits, and browsing behavior
• Uses search trend data to inform strategic merchandising decisions in the physical store
• Leverages Do it Best's resources and training programs for independent retailers
• Implements ChatGPT daily for tasks like email writing, data analysis, and sales forecasting
• Overcame initial resistance by framing AI as "just another tool" like the physical tools they sell
• Emphasizes that keeping up with technology is easier than catching up later
• Warns against becoming the "Blockbuster or Kodak" of hardware retail by refusing to evolve

If you're ready to turn visibility into growth, head to gritblueprint.com to learn more and book a call to talk to us about your growth strategy.


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Hardware store manager Bryan Scott shares how embracing AI and e-commerce analytics has transformed his small retail business into a competitive, future-ready operation. Using technical skills from his web development background, he's implementing innovative approaches to customer data analysis, store merchandising, and business operations that keep his independent store relevant in a challenging market.

• Bryan manages Southern Tool Supply after transitioning from a web development background
• Analyzes e-commerce data to track customer search patterns, viewing habits, and browsing behavior
• Uses search trend data to inform strategic merchandising decisions in the physical store
• Leverages Do it Best's resources and training programs for independent retailers
• Implements ChatGPT daily for tasks like email writing, data analysis, and sales forecasting
• Overcame initial resistance by framing AI as "just another tool" like the physical tools they sell
• Emphasizes that keeping up with technology is easier than catching up later
• Warns against becoming the "Blockbuster or Kodak" of hardware retail by refusing to evolve

If you're ready to turn visibility into growth, head to gritblueprint.com to learn more and book a call to talk to us about your growth strategy.


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Grit Blueprint Buzzsprout-17891959 Fri, 26 Sep 2025 10:00:00 -0400 1297 full false Beyond the Glass: Innovations and Hurricane-Proof Engineering with Jack Redden of ES Windows Beyond the Glass: Innovations and Hurricane-Proof Engineering with Jack Redden of ES Windows Jack Redden, Director of Architectural Sales for ES Windows, shares how vertical integration and hurricane-resistant engineering have positioned the company as a leader in the glass industry. With 30 years of experience and a passion for the business, Jack explains how ES fabricates their own glass and extrudes their aluminum to deliver consistent quality products that withstand Florida's extreme weather conditions.

• ES Windows stands out through vertical integration, controlling their supply chain from glass fabrication to aluminum extrusion
• Hurricane impact testing involves shooting 2x4s from air cannons and cycling products through 4,500 positive and negative pressure swings
• Market diversification has been key to growth, expanding from high-rise condos to residential, education, and healthcare projects
• Conducting over 200 architectural lunch and learns has helped build brand awareness in new markets
• Product innovation continues to push boundaries with glass panels now reaching 18-20 feet tall
• GlassBuild 2025 in Orlando will showcase ES Windows' latest products including their new Structural Glass System
• The company recently announced a record-setting backlog of $1.2 billion in projects

Join us at GlassBuild 2025, November 4-6 in Orlando, Florida, where the glass industry will gather to showcase products, provide training, and offer networking opportunities.


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Jack Redden, Director of Architectural Sales for ES Windows, shares how vertical integration and hurricane-resistant engineering have positioned the company as a leader in the glass industry. With 30 years of experience and a passion for the business, Jack explains how ES fabricates their own glass and extrudes their aluminum to deliver consistent quality products that withstand Florida's extreme weather conditions.

• ES Windows stands out through vertical integration, controlling their supply chain from glass fabrication to aluminum extrusion
• Hurricane impact testing involves shooting 2x4s from air cannons and cycling products through 4,500 positive and negative pressure swings
• Market diversification has been key to growth, expanding from high-rise condos to residential, education, and healthcare projects
• Conducting over 200 architectural lunch and learns has helped build brand awareness in new markets
• Product innovation continues to push boundaries with glass panels now reaching 18-20 feet tall
• GlassBuild 2025 in Orlando will showcase ES Windows' latest products including their new Structural Glass System
• The company recently announced a record-setting backlog of $1.2 billion in projects

Join us at GlassBuild 2025, November 4-6 in Orlando, Florida, where the glass industry will gather to showcase products, provide training, and offer networking opportunities.


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Grit Blueprint Buzzsprout-17871993 Tue, 23 Sep 2025 05:00:00 -0400 1579 full false Riding the Wave of Change: Flanagan's Paint and Supply Riding the Wave of Change: Flanagan's Paint and Supply The building industry is experiencing a massive generational shift as younger leaders reshape businesses with new values and technological approaches, while facing the challenge of navigating rapid change.

• Jay Donnelly has grown Flanagan's Paint and Supply from one to five stores since joining his father's business in 2010
• Making friends is the foundation of the paint business – relationships remain central even as technology advances
• The millennial generation is approaching business ownership differently, prioritizing work-life balance
• Buying existing businesses is often smarter than "greenfielding" when entering the industry
• Industry associations like NHPA and buying groups provide crucial support and knowledge-sharing opportunities
• Inventory management remains a significant challenge for paint and hardware retailers
• Business opportunities are abundant regardless of market conditions when market share is still available to capture
• AI and new technologies should be implemented strategically to solve specific operational pain points
• Creating exceptional experiences for both customers and employees is essential for long-term success

Visit gritblueprint.com to learn more and book a call to discuss your growth strategy.


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> The building industry is experiencing a massive generational shift as younger leaders reshape businesses with new values and technological approaches, while facing the challenge of navigating rapid change.

• Jay Donnelly has grown Flanagan's Paint and Supply from one to five stores since joining his father's business in 2010
• Making friends is the foundation of the paint business – relationships remain central even as technology advances
• The millennial generation is approaching business ownership differently, prioritizing work-life balance
• Buying existing businesses is often smarter than "greenfielding" when entering the industry
• Industry associations like NHPA and buying groups provide crucial support and knowledge-sharing opportunities
• Inventory management remains a significant challenge for paint and hardware retailers
• Business opportunities are abundant regardless of market conditions when market share is still available to capture
• AI and new technologies should be implemented strategically to solve specific operational pain points
• Creating exceptional experiences for both customers and employees is essential for long-term success

Visit gritblueprint.com to learn more and book a call to discuss your growth strategy.


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Grit Blueprint Buzzsprout-17859987 Thu, 18 Sep 2025 05:00:00 -0400 1583 full false Adapting While Honoring Legacy: Meny's True Value | Sponsored by Do it Best Adapting While Honoring Legacy: Meny's True Value | Sponsored by Do it Best Dalton Meny shares his journey as a fifth-generation hardware store owner, combining his computer science background with traditional retail to modernize his family's business while maintaining its community-centered values. 

• Originally had no plans to join the family hardware business after graduating with a computer science degree
• Stepped in temporarily to help open a third store location and never left
• Created custom software for inventory management across three rural Indiana locations
• Implemented consistent pricing systems and reports to ensure customer trust
• Built the business on flexibility: "You have to do what your customer needs"
• Serves unique customer segments including farmers who purchase products like 40-gallon buckets of fly killer
• Community involvement distinguishes them from big box competitors: "We're not Home Depot, we live here"
• Family business history dates back to 1881, starting as a general store selling everything from hardware to dynamite
• Advises gradual change when entering family business leadership: "You can't change everything all at once"
• Excited about future technology integration while honoring the business legacy


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Dalton Meny shares his journey as a fifth-generation hardware store owner, combining his computer science background with traditional retail to modernize his family's business while maintaining its community-centered values. 

• Originally had no plans to join the family hardware business after graduating with a computer science degree
• Stepped in temporarily to help open a third store location and never left
• Created custom software for inventory management across three rural Indiana locations
• Implemented consistent pricing systems and reports to ensure customer trust
• Built the business on flexibility: "You have to do what your customer needs"
• Serves unique customer segments including farmers who purchase products like 40-gallon buckets of fly killer
• Community involvement distinguishes them from big box competitors: "We're not Home Depot, we live here"
• Family business history dates back to 1881, starting as a general store selling everything from hardware to dynamite
• Advises gradual change when entering family business leadership: "You can't change everything all at once"
• Excited about future technology integration while honoring the business legacy


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Grit Blueprint Buzzsprout-17842498 Tue, 16 Sep 2025 05:00:00 -0400 985 full false Mentorship, Technology, and Transitions: Newton's True Value | Sponsored by Do it Best Mentorship, Technology, and Transitions: Newton's True Value | Sponsored by Do it Best Megan Menzer, a fourth-generation hardware store owner of Newton's True Value in Cherryvale, Kansas, shares her journey in the building industry and perspectives on mentorship, technology, and business transitions. Breaking barriers without even realizing it, she discusses how growing up watching her great-grandmother run their hardware store shaped her view that the industry has no gender limitations.

• Fourth-generation hardware store owner whose family business started in 1924 in a small Kansas town
• Never considered hardware as a "male's world" since her great-grandmother ran the store while her great-grandfather handled contracting
• Created mentorship programs teaching basic skills beyond hardware knowledge, including face-to-face communication
• Believes AI adoption is inevitable and will transform the industry at unprecedented speed
• Values authentic human connections that will become even more important as technology advances
• Appreciates industry networking opportunities that allow independent retailers to share knowledge
• Recently transitioned from True Value to Do it Best, finding their member-focused approach refreshing
• Represented the hardware industry during bankruptcy proceedings, gaining unexpected legal knowledge

Ready to turn visibility into growth? Head to gritblueprint.com to learn more and book a call to talk about your growth strategy.


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Megan Menzer, a fourth-generation hardware store owner of Newton's True Value in Cherryvale, Kansas, shares her journey in the building industry and perspectives on mentorship, technology, and business transitions. Breaking barriers without even realizing it, she discusses how growing up watching her great-grandmother run their hardware store shaped her view that the industry has no gender limitations.

• Fourth-generation hardware store owner whose family business started in 1924 in a small Kansas town
• Never considered hardware as a "male's world" since her great-grandmother ran the store while her great-grandfather handled contracting
• Created mentorship programs teaching basic skills beyond hardware knowledge, including face-to-face communication
• Believes AI adoption is inevitable and will transform the industry at unprecedented speed
• Values authentic human connections that will become even more important as technology advances
• Appreciates industry networking opportunities that allow independent retailers to share knowledge
• Recently transitioned from True Value to Do it Best, finding their member-focused approach refreshing
• Represented the hardware industry during bankruptcy proceedings, gaining unexpected legal knowledge

Ready to turn visibility into growth? Head to gritblueprint.com to learn more and book a call to talk about your growth strategy.


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Grit Blueprint Buzzsprout-17823961 Thu, 11 Sep 2025 09:00:00 -0400 1309 full false When Disaster Strikes: Randy's Hardware | Sponsored by Do it Best When Disaster Strikes: Randy's Hardware | Sponsored by Do it Best Randy Andes of Randy's Do it Best shares his journey from sweeping floors at 18 to winning the Beacon Award and running four successful hardware stores in Virginia. His story includes overcoming a devastating store fire in 2022, rebuilding in just 100 days, and developing innovative strategies to compete with big box retailers.

• Starting in hardware at 18, working at True Value and American Hardware stores before opening his own business
• Competing with Walmart by scouting their weaknesses and building strategic alliances
• Rebuilding after a devastating fire destroyed their Mount Jackson store to the ground
• Understanding your market's specific needs and being willing to pivot when necessary
• Creating an innovative "train in the moment" employee development system that shares knowledge across all stores
• Working alongside his wife Shirley, whose meticulous approach to operations complements Randy's customer service focus
• Planning for retirement while ensuring a smooth transition to the next generation

For more tools, training, and industry content, subscribe to the Grit Blueprint Podcast and follow us on LinkedIn and other social media platforms. Check us out at gritblueprint.com.


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Randy Andes of Randy's Do it Best shares his journey from sweeping floors at 18 to winning the Beacon Award and running four successful hardware stores in Virginia. His story includes overcoming a devastating store fire in 2022, rebuilding in just 100 days, and developing innovative strategies to compete with big box retailers.

• Starting in hardware at 18, working at True Value and American Hardware stores before opening his own business
• Competing with Walmart by scouting their weaknesses and building strategic alliances
• Rebuilding after a devastating fire destroyed their Mount Jackson store to the ground
• Understanding your market's specific needs and being willing to pivot when necessary
• Creating an innovative "train in the moment" employee development system that shares knowledge across all stores
• Working alongside his wife Shirley, whose meticulous approach to operations complements Randy's customer service focus
• Planning for retirement while ensuring a smooth transition to the next generation

For more tools, training, and industry content, subscribe to the Grit Blueprint Podcast and follow us on LinkedIn and other social media platforms. Check us out at gritblueprint.com.


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Grit Blueprint Buzzsprout-17811331 Tue, 09 Sep 2025 12:00:00 -0400 1241 full false Co-op Scaling Power: The Secret Weapon of 9,000 Independent Retailers | Sponsored by Do it Best Co-op Scaling Power: The Secret Weapon of 9,000 Independent Retailers | Sponsored by Do it Best The co-op model empowers 9,000 independent hardware retailers to compete against big box stores through unified strength and comprehensive support systems. Jason Stofleth, VP of Merchandising at Do it Best, shares insights on how the recent acquisition of True Value is creating new opportunities for members.

• Merchandising at Do it Best covers vendor relationships, product selection, promotions, market events, and supply chain management
• Co-op model unifies independent retailers into a collective strength that helps them thrive in competitive markets
• Fall Market focuses on preparing retailers for spring season with emphasis on lawn, garden, and grilling products
• New partnerships with grill manufacturers Broking and Napoleon offer North American-made products with better margins
• Power Preview event allows retailers to experience outdoor power equipment and grilling products in action
• Marketing services help independent retailers create effective displays and signage for improved customer experience
• Combined strength of Do it Best, True Value, and United Hardware creates unprecedented scale for vendor partnerships
• Local retailers don't need national advertising—they need targeted strategies to win their specific communities


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> The co-op model empowers 9,000 independent hardware retailers to compete against big box stores through unified strength and comprehensive support systems. Jason Stofleth, VP of Merchandising at Do it Best, shares insights on how the recent acquisition of True Value is creating new opportunities for members.

• Merchandising at Do it Best covers vendor relationships, product selection, promotions, market events, and supply chain management
• Co-op model unifies independent retailers into a collective strength that helps them thrive in competitive markets
• Fall Market focuses on preparing retailers for spring season with emphasis on lawn, garden, and grilling products
• New partnerships with grill manufacturers Broking and Napoleon offer North American-made products with better margins
• Power Preview event allows retailers to experience outdoor power equipment and grilling products in action
• Marketing services help independent retailers create effective displays and signage for improved customer experience
• Combined strength of Do it Best, True Value, and United Hardware creates unprecedented scale for vendor partnerships
• Local retailers don't need national advertising—they need targeted strategies to win their specific communities


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Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

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Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Grit Blueprint Buzzsprout-17794799 Fri, 05 Sep 2025 10:00:00 -0400 888 full false Building Better Brands Through Resilience: Lumber King | Sponsored by Do it Best Building Better Brands Through Resilience: Lumber King | Sponsored by Do it Best Matt Spinks shares his journey from growing up in a family lumber business through the recession's hardships to becoming an award-winning young retailer at Lumber King in Danville, Kentucky. His story demonstrates how personal resilience and strategic innovation can transform traditional building supply businesses for modern consumers.

• Growing up in the lumber industry as the son of an 84 Lumber manager
• Experiencing the collapse of the family business during the 2008-2010 recession
• Developing a leadership philosophy that balances growth with stability
• Creating a work environment where employees feel valued rather than managed by fear
• Implementing a "Milwaukee Red Zone" strategy that increased inside sales from $10K to $350K
• Navigating generational differences in communication and buying preferences
• Leveraging strong brand partnerships to drive local store traffic
• Building a cohesive company culture within an employee-owned business model
• Finding purpose in continuously improving both personally and professionally
• Investing in self-development through education and industry resources

If you're ready to turn visibility into growth, head to gritblueprint.com to learn more and book a call to talk about your growth strategy.


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Matt Spinks shares his journey from growing up in a family lumber business through the recession's hardships to becoming an award-winning young retailer at Lumber King in Danville, Kentucky. His story demonstrates how personal resilience and strategic innovation can transform traditional building supply businesses for modern consumers.

• Growing up in the lumber industry as the son of an 84 Lumber manager
• Experiencing the collapse of the family business during the 2008-2010 recession
• Developing a leadership philosophy that balances growth with stability
• Creating a work environment where employees feel valued rather than managed by fear
• Implementing a "Milwaukee Red Zone" strategy that increased inside sales from $10K to $350K
• Navigating generational differences in communication and buying preferences
• Leveraging strong brand partnerships to drive local store traffic
• Building a cohesive company culture within an employee-owned business model
• Finding purpose in continuously improving both personally and professionally
• Investing in self-development through education and industry resources

If you're ready to turn visibility into growth, head to gritblueprint.com to learn more and book a call to talk about your growth strategy.


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Grit Blueprint Buzzsprout-17776381 Thu, 04 Sep 2025 05:00:00 -0400 2387 full false Pet-Friendly Hardware Stores & Big Business Lessons: Peter’s True Value | Sponsored by Do it Best Pet-Friendly Hardware Stores & Big Business Lessons: Peter’s True Value | Sponsored by Do it Best Peter, a third-generation hardware store owner, shares how he maintains competitive advantage against big retailers by offering hands-on customer service and creating a pet-friendly environment that Amazon simply can't match.

• Third-generation True Value hardware store owner since 1965
• Recently joined Do it Best, gaining better buying power and product variety
• Differentiates by walking customers to items and offering personalized help
• Creates memorable experiences with pet-friendly stores featuring his golden retriever Winston
• Uses branded vehicles as mobile billboards throughout the community
• Believes in being visible as the owner rather than hiding in a back office
• Follows personal mantras "work harder, dream bigger" and "chase greatness"
• Continues pushing forward despite Parkinson's diagnosis
• Advises new business owners to put their heart and soul into their work

Listen to our future episodes as we continue exploring how to build unmistakable brands in the built world that grow, lead, and last.


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Peter, a third-generation hardware store owner, shares how he maintains competitive advantage against big retailers by offering hands-on customer service and creating a pet-friendly environment that Amazon simply can't match.

• Third-generation True Value hardware store owner since 1965
• Recently joined Do it Best, gaining better buying power and product variety
• Differentiates by walking customers to items and offering personalized help
• Creates memorable experiences with pet-friendly stores featuring his golden retriever Winston
• Uses branded vehicles as mobile billboards throughout the community
• Believes in being visible as the owner rather than hiding in a back office
• Follows personal mantras "work harder, dream bigger" and "chase greatness"
• Continues pushing forward despite Parkinson's diagnosis
• Advises new business owners to put their heart and soul into their work

Listen to our future episodes as we continue exploring how to build unmistakable brands in the built world that grow, lead, and last.


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Grit Blueprint Buzzsprout-17742487 Tue, 02 Sep 2025 05:00:00 -0400 1028 full false Reviving a Small-Town Hardware Store: 3 Sons Hardware | Sponsored by Do it Best Group Reviving a Small-Town Hardware Store: 3 Sons Hardware | Sponsored by Do it Best Group Lori Ables shares the story of how she transformed a nearly empty store into an award-winning True Value hardware destination at 3 Sons Hardware in Minnesota. Her journey from reluctant retailer to passionate hardware store owner showcases the power of listening to customers and creating a family legacy business.

• Initially reluctant to enter retail when husband bought first hardware store in Ohio
• Purchased Minnesota store in 2022 and completed extensive remodeling with True Value's help
• Named business "3 Sons Hardware" with all three sons working in family businesses
• Expanded fishing department with live bait and tackle to serve local lakes community
• Focuses on listening to customers to adjust product mix for local needs
• Leads by example by working alongside employees on all tasks
• Balances having experienced retirees and younger employees for knowledge and energy
• Successfully navigating the True Value transition to Do it Best ownership
• Exploring AI technology for creating store signage and other applications
• Working in tandem with family lumberyard business for economies of scale

If you're ready to turn visibility into growth, head to gritblueprint.com to learn more and book a call to talk about your growth strategy.


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Lori Ables shares the story of how she transformed a nearly empty store into an award-winning True Value hardware destination at 3 Sons Hardware in Minnesota. Her journey from reluctant retailer to passionate hardware store owner showcases the power of listening to customers and creating a family legacy business.

• Initially reluctant to enter retail when husband bought first hardware store in Ohio
• Purchased Minnesota store in 2022 and completed extensive remodeling with True Value's help
• Named business "3 Sons Hardware" with all three sons working in family businesses
• Expanded fishing department with live bait and tackle to serve local lakes community
• Focuses on listening to customers to adjust product mix for local needs
• Leads by example by working alongside employees on all tasks
• Balances having experienced retirees and younger employees for knowledge and energy
• Successfully navigating the True Value transition to Do it Best ownership
• Exploring AI technology for creating store signage and other applications
• Working in tandem with family lumberyard business for economies of scale

If you're ready to turn visibility into growth, head to gritblueprint.com to learn more and book a call to talk about your growth strategy.


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Grit Blueprint Buzzsprout-17703363 Thu, 28 Aug 2025 05:00:00 -0400 995 full false Competing as an Independent: Tri County Lumber Company | Sponsored by Do it Best Group Competing as an Independent: Tri County Lumber Company | Sponsored by Do it Best Group Dave Ables shares how partnering with co-ops like Do it Best and True Value has enabled his independent lumber and hardware businesses to compete successfully against corporate giants. He discusses innovative strategies including building actual home structures inside his showroom and using technology to document product condition throughout the delivery process.

• Purchased and transformed a True Value store in 2022, winning a Beacon Award for best new hardware store
• Built realistic home displays inside Tri-County Lumber showroom featuring different siding options and window styles
• Developed specialized expertise among staff rather than having everyone know "a little bit about everything"
• Created a system to photograph products at multiple stages to eliminate confusion about product damage
• Serves as an extension of contractors' sales teams, reducing their workload while improving customer experience
• Left corporate logistics career after eight relocations to create stable business opportunities for his three sons
• Uses LinkedIn as a powerful marketing and networking tool to share ideas and connect with industry peers
• Plans expansion by acquiring underserved rural stores within 100-mile radius of current locations
• Emphasizes the importance of preserving the "American dream" of small business ownership

Head to gritblueprintcom to learn more and book a call to talk about your growth strategy.


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Dave Ables shares how partnering with co-ops like Do it Best and True Value has enabled his independent lumber and hardware businesses to compete successfully against corporate giants. He discusses innovative strategies including building actual home structures inside his showroom and using technology to document product condition throughout the delivery process.

• Purchased and transformed a True Value store in 2022, winning a Beacon Award for best new hardware store
• Built realistic home displays inside Tri-County Lumber showroom featuring different siding options and window styles
• Developed specialized expertise among staff rather than having everyone know "a little bit about everything"
• Created a system to photograph products at multiple stages to eliminate confusion about product damage
• Serves as an extension of contractors' sales teams, reducing their workload while improving customer experience
• Left corporate logistics career after eight relocations to create stable business opportunities for his three sons
• Uses LinkedIn as a powerful marketing and networking tool to share ideas and connect with industry peers
• Plans expansion by acquiring underserved rural stores within 100-mile radius of current locations
• Emphasizes the importance of preserving the "American dream" of small business ownership

Head to gritblueprintcom to learn more and book a call to talk about your growth strategy.


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Grit Blueprint Buzzsprout-17703365 Tue, 26 Aug 2025 05:00:00 -0400 1411 full false American-Made Products & Marketing Budgets, Randy's Hardware | Sponsored by Do it Best Group American-Made Products & Marketing Budgets, Randy's Hardware | Sponsored by Do it Best Group Randy's Hardware CEO, Christian Herrick, shares how his family business transformed from a single location to four thriving stores while successfully competing against retail giants like Walmart. His journey from part-time employee to chief executive reveals valuable lessons in brand building, marketing innovation, and quality differentiation.

• Growing a generational business that can be passed down to future family members
• Investing in marketing when others in the industry remain skeptical
• Building a successful YouTube channel that brings in customers daily
• Surviving and thriving after a Walmart opened nearby through strategic differentiation
• Focusing on American-made, premium products with clear quality differences
• Leveraging community connections and solving problems beyond just selling products
• Working with co-ops like Do it Best to compete effectively against larger retailers
• The surprising quality differences between identical model numbers at big box stores versus independent retailers
• Advice for industry newcomers: "Think like a manager" and become the person with answers

If you're ready to turn visibility into growth, head to gritblueprint.com to learn more and book a call to talk about your growth strategy.


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Randy's Hardware CEO, Christian Herrick, shares how his family business transformed from a single location to four thriving stores while successfully competing against retail giants like Walmart. His journey from part-time employee to chief executive reveals valuable lessons in brand building, marketing innovation, and quality differentiation.

• Growing a generational business that can be passed down to future family members
• Investing in marketing when others in the industry remain skeptical
• Building a successful YouTube channel that brings in customers daily
• Surviving and thriving after a Walmart opened nearby through strategic differentiation
• Focusing on American-made, premium products with clear quality differences
• Leveraging community connections and solving problems beyond just selling products
• Working with co-ops like Do it Best to compete effectively against larger retailers
• The surprising quality differences between identical model numbers at big box stores versus independent retailers
• Advice for industry newcomers: "Think like a manager" and become the person with answers

If you're ready to turn visibility into growth, head to gritblueprint.com to learn more and book a call to talk about your growth strategy.


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Grit Blueprint Buzzsprout-17675238 Thu, 21 Aug 2025 05:00:00 -0400 1918 full false Beyond Lumber: 100 Years of Family Business at Cofer Brothers with Katie Cofer Irvine Beyond Lumber: 100 Years of Family Business at Cofer Brothers with Katie Cofer Irvine Katie Cofer Irvine shares her experience as a fourth-generation leader at Cofer Brothers, a 105-year-old family lumberyard in Tucker, Georgia, where she discovered an unexpected passion for the lumber business.

• Started working at the family lumberyard at age 19 during the recession to figure out her career path
• Has learned every aspect of the business from operating forklifts to running the shipping office 
• Father Chip instilled the philosophy that "it doesn't matter if you're a girl or boy, you need to learn everything"
• Views the business legacy as a responsibility to honor ancestors and preserve for future generations
• Most excited about eventually passing the business to a fifth generation
• Values the knowledge transfer from long-term employees with decades of industry experience
• Embraces the role of enabling others in the business, supporting wherever needed


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Katie Cofer Irvine shares her experience as a fourth-generation leader at Cofer Brothers, a 105-year-old family lumberyard in Tucker, Georgia, where she discovered an unexpected passion for the lumber business.

• Started working at the family lumberyard at age 19 during the recession to figure out her career path
• Has learned every aspect of the business from operating forklifts to running the shipping office 
• Father Chip instilled the philosophy that "it doesn't matter if you're a girl or boy, you need to learn everything"
• Views the business legacy as a responsibility to honor ancestors and preserve for future generations
• Most excited about eventually passing the business to a fifth generation
• Values the knowledge transfer from long-term employees with decades of industry experience
• Embraces the role of enabling others in the business, supporting wherever needed


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Grit Blueprint Buzzsprout-17617160 Tue, 19 Aug 2025 05:00:00 -0400 667 full false Secrets to Standing Out: Digital Beacon Award Winner, Pat Sullivan | Sponsored by Do it Best Group Secrets to Standing Out: Digital Beacon Award Winner, Pat Sullivan | Sponsored by Do it Best Group This episode is sponsored by Do it Best Group!

Pat Sullivan with Sullivan Hardware and Garden, shares his journey of transforming a family hardware business into an award-winning retail destination by choosing entertainment over price competition. He reveals how creating emotional connections with customers has made Sullivan's Hardware successful despite big box and online competition.

• Family business started in 1954, purchased by Pat in 1989
• Four uniquely different stores throughout Indianapolis area
• Identified five areas to lead in: lawn & garden, barbecue grills, patio furniture, fireplaces, and artificial Christmas trees
• Shifted from traditional circular marketing to digital content focused on entertainment
• Added a gift shop that now generates millions in revenue
• Learned that "money follows attention" and adapted as attention shifted to digital platforms
• Uses humor and self-deprecating content to connect with customers emotionally
• Led by daughter-in-law Arden who transitioned from chiropractor to digital marketing leader
• Greatest compliment: "When I'm having a bad day, I come to your store just to walk around"
• Recently won the Digital Beacon Award at the Independent Hardware Industry convention

If you're ready to turn visibility into growth, head to gritblueprint.com to learn more and book a call to talk about your growth strategy. Until next time, stay unmistakable.


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> This episode is sponsored by Do it Best Group!

Pat Sullivan with Sullivan Hardware and Garden, shares his journey of transforming a family hardware business into an award-winning retail destination by choosing entertainment over price competition. He reveals how creating emotional connections with customers has made Sullivan's Hardware successful despite big box and online competition.

• Family business started in 1954, purchased by Pat in 1989
• Four uniquely different stores throughout Indianapolis area
• Identified five areas to lead in: lawn & garden, barbecue grills, patio furniture, fireplaces, and artificial Christmas trees
• Shifted from traditional circular marketing to digital content focused on entertainment
• Added a gift shop that now generates millions in revenue
• Learned that "money follows attention" and adapted as attention shifted to digital platforms
• Uses humor and self-deprecating content to connect with customers emotionally
• Led by daughter-in-law Arden who transitioned from chiropractor to digital marketing leader
• Greatest compliment: "When I'm having a bad day, I come to your store just to walk around"
• Recently won the Digital Beacon Award at the Independent Hardware Industry convention

If you're ready to turn visibility into growth, head to gritblueprint.com to learn more and book a call to talk about your growth strategy. Until next time, stay unmistakable.


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Grit Blueprint Buzzsprout-17658745 Thu, 14 Aug 2025 05:00:00 -0400 1424 full false Building Legacy: A Century of Lumber and Leadership with Chip Cofer of Cofer Brothers Building Legacy: A Century of Lumber and Leadership with Chip Cofer of Cofer Brothers Chip Cofer of Cofer Brothers Inc. shares the remarkable 105-year journey of his family's lumberyard and building materials business in Tucker, Georgia. His insights reveal how balancing tradition with innovation creates a business that survives economic downturns while building deep community connections.

• Founded in 1919, evolved from dry goods to building materials
• Leadership philosophy centered on setting examples and treating everyone with respect
• Survived 2009 housing crash by pivoting to movie industry supply
• Developed "three-legged stool" model balancing builder, retail, and specialty business
• Transformed sales approach during COVID from counters to desks, improving customer experience
• Prioritizes vendor relationships for mutual support during challenging times
• Never laid off employees for slow business, even during worst economic downturns
• Currently transitioning to fourth generation of family leadership
• Company culture described as therapeutic and family-like
• Success built on competitive pricing balanced with superior knowledge and service



👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Chip Cofer of Cofer Brothers Inc. shares the remarkable 105-year journey of his family's lumberyard and building materials business in Tucker, Georgia. His insights reveal how balancing tradition with innovation creates a business that survives economic downturns while building deep community connections.

• Founded in 1919, evolved from dry goods to building materials
• Leadership philosophy centered on setting examples and treating everyone with respect
• Survived 2009 housing crash by pivoting to movie industry supply
• Developed "three-legged stool" model balancing builder, retail, and specialty business
• Transformed sales approach during COVID from counters to desks, improving customer experience
• Prioritizes vendor relationships for mutual support during challenging times
• Never laid off employees for slow business, even during worst economic downturns
• Currently transitioning to fourth generation of family leadership
• Company culture described as therapeutic and family-like
• Success built on competitive pricing balanced with superior knowledge and service



👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> GRIT Blueprint Buzzsprout-17363692 Tue, 12 Aug 2025 05:00:00 -0400 1578 full false The Future of Building Products: AI, Innovation, and Market Evolution with Nick Pesl The Future of Building Products: AI, Innovation, and Market Evolution with Nick Pesl Customer service excellence creates unshakable loyalty in the building materials industry, ensuring you're always the first choice for your clients. 

• Windows and doors are often the first budget items cut in new construction, despite being critical to home efficiency and comfort
• Upgrading front doors provides one of the highest returns on investment for home remodels
• Product innovation remains essential for manufacturers to stay competitive in the marketplace
• Kolbe's new vacuum insulated glass outperforms triple pane while reducing weight
• Their new door system accommodates panels up to 10' wide and 12' tall with easy operation
• Sales remains relationship-driven despite technological changes
• When hiring salespeople, look for self-starters who are hungry, ambitious and willing to travel
• AI shows promise for customer service, product design, and visualization tools
• Companies should focus on doing one segment exceptionally rather than being average at everything
• Digital marketing is shifting from Google (down to 18% of searches) to Instagram and Pinterest
• Personal brands of salespeople amplify company reach when properly leveraged
• Building strong team culture helped overcome seemingly insurmountable COVID challenges

Visit our website at gritblueprint.com for more tools, training, and industry content.


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Customer service excellence creates unshakable loyalty in the building materials industry, ensuring you're always the first choice for your clients. 

• Windows and doors are often the first budget items cut in new construction, despite being critical to home efficiency and comfort
• Upgrading front doors provides one of the highest returns on investment for home remodels
• Product innovation remains essential for manufacturers to stay competitive in the marketplace
• Kolbe's new vacuum insulated glass outperforms triple pane while reducing weight
• Their new door system accommodates panels up to 10' wide and 12' tall with easy operation
• Sales remains relationship-driven despite technological changes
• When hiring salespeople, look for self-starters who are hungry, ambitious and willing to travel
• AI shows promise for customer service, product design, and visualization tools
• Companies should focus on doing one segment exceptionally rather than being average at everything
• Digital marketing is shifting from Google (down to 18% of searches) to Instagram and Pinterest
• Personal brands of salespeople amplify company reach when properly leveraged
• Building strong team culture helped overcome seemingly insurmountable COVID challenges

Visit our website at gritblueprint.com for more tools, training, and industry content.


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Grit Blueprint Buzzsprout-17581716 Tue, 05 Aug 2025 05:00:00 -0400 1876 full false Unlocking Greatness When No One Believes In You With Jacob Emery Unlocking Greatness When No One Believes In You With Jacob Emery Jacob Emery shares his remarkable journey from troubled teen earning $9/hour to becoming co-owner of R&R Pipeline. His story reveals how embracing adversity, overcoming fears, and building strong teams transformed his life and business.

• Growing up overweight with learning difficulties and family struggles that led to acting out as a teenager
• Starting at R&R Pipeline at 16 years old and working his way up from the bottom rung
• The turning point when a friend challenged him to do more with his life
• Boldly claiming the operations manager position and transforming the company's culture
• Purchasing R&R Pipeline in 2019 despite having only $37,000 net worth
• Creating the "Pipeline of Prosperity" culture based on accountability, transparency, and recognition
• Launching "Unlocking Greatness with Jacob Emery" coaching program to help others achieve their goals
• The importance of investing in personal development and finding mentors who have achieved what you want
• Understanding that the journey matters more than the destination

Visit jacobemery.com or find Jacob on all social media platforms @jacobemery44 to download his free Break Barriers Blueprint and learn more about his coaching program.


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Jacob Emery shares his remarkable journey from troubled teen earning $9/hour to becoming co-owner of R&R Pipeline. His story reveals how embracing adversity, overcoming fears, and building strong teams transformed his life and business.

• Growing up overweight with learning difficulties and family struggles that led to acting out as a teenager
• Starting at R&R Pipeline at 16 years old and working his way up from the bottom rung
• The turning point when a friend challenged him to do more with his life
• Boldly claiming the operations manager position and transforming the company's culture
• Purchasing R&R Pipeline in 2019 despite having only $37,000 net worth
• Creating the "Pipeline of Prosperity" culture based on accountability, transparency, and recognition
• Launching "Unlocking Greatness with Jacob Emery" coaching program to help others achieve their goals
• The importance of investing in personal development and finding mentors who have achieved what you want
• Understanding that the journey matters more than the destination

Visit jacobemery.com or find Jacob on all social media platforms @jacobemery44 to download his free Break Barriers Blueprint and learn more about his coaching program.


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> GRIT Blueprint Buzzsprout-17450207 Tue, 29 Jul 2025 05:00:00 -0400 2951 full false Grit, Leadership, & Owning Your Value: The Iron & Infrastructure Podcast Reshare Grit, Leadership, & Owning Your Value: The Iron & Infrastructure Podcast Reshare Stefanie Couch sits down with Jacob Emery on The Iron & Infrastructure Podcast. She shares her journey from working in her family's lumberyard as a child to building a business that helps construction companies be visible and thrive in a challenging industry. She discusses how maintaining uncompromising standards and finding your purpose are essential for creating lasting success and personal fulfillment.

• Growing up in a family lumberyard business and developing an early passion for entrepreneurship
• Transitioning from corporate success to founding Grit Blueprint with a mission to help legacy businesses succeed
• The importance of maintaining high standards without compromise, especially when facing challenges
• Why most people never hold the trophy...they want success without putting in the daily training
• Developing leadership skills by focusing on team building instead of individual contribution
• Finding your "zone of genius" and delegating everything else to accelerate growth
• The "Pursuit 151" mindset: needing 100% commitment but only 51% confidence to start
• Learning to live life on your terms rather than following someone else's blueprint
• The significance of sequencing in building a solid foundation before creating an empire

To learn more about how Grit Blueprint can help your construction business grow and become more visible, connect with Stefanie on LinkedIn or visit gritblueprint.com.


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Stefanie Couch sits down with Jacob Emery on The Iron & Infrastructure Podcast. She shares her journey from working in her family's lumberyard as a child to building a business that helps construction companies be visible and thrive in a challenging industry. She discusses how maintaining uncompromising standards and finding your purpose are essential for creating lasting success and personal fulfillment.

• Growing up in a family lumberyard business and developing an early passion for entrepreneurship
• Transitioning from corporate success to founding Grit Blueprint with a mission to help legacy businesses succeed
• The importance of maintaining high standards without compromise, especially when facing challenges
• Why most people never hold the trophy...they want success without putting in the daily training
• Developing leadership skills by focusing on team building instead of individual contribution
• Finding your "zone of genius" and delegating everything else to accelerate growth
• The "Pursuit 151" mindset: needing 100% commitment but only 51% confidence to start
• Learning to live life on your terms rather than following someone else's blueprint
• The significance of sequencing in building a solid foundation before creating an empire

To learn more about how Grit Blueprint can help your construction business grow and become more visible, connect with Stefanie on LinkedIn or visit gritblueprint.com.


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> GRIT Blueprint Buzzsprout-17436738 Tue, 22 Jul 2025 05:00:00 -0400 3259 full false Branding, Grit, & The New Face of Construction: Blue-Collar BS Reshare Branding, Grit, & The New Face of Construction: Blue-Collar BS Reshare Stefanie Couch shares her journey as a proud millennial in the construction industry and reveals how "competitive greatness" drives success in business and leadership. She discusses the three qualities that create exceptional teams: curiosity, resilience, and authenticity.

• Growing up in a family lumber business provided foundational industry knowledge
• Being labeled a "unicorn" for breaking millennial stereotypes in corporate America
• The power of owning who you are instead of trying to fit conventional molds
• Why standards can never be too high when building a legacy business
• How solving one problem at a time creates exponential growth
• Strategies for attracting and retaining Gen Z talent in construction
• The importance of speed as "the ultimate leverage" in business growth
• Building trust with clients by focusing on their perceived problems first
• Using a 12-week goal system to maintain focus and drive results
• Creating a brand that attracts people who want to be part of your vision

Check out gritblueprint.com to learn more about how we can help you grow your construction business with our specialized branding and marketing services.

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Stefanie Couch shares her journey as a proud millennial in the construction industry and reveals how "competitive greatness" drives success in business and leadership. She discusses the three qualities that create exceptional teams: curiosity, resilience, and authenticity.

• Growing up in a family lumber business provided foundational industry knowledge
• Being labeled a "unicorn" for breaking millennial stereotypes in corporate America
• The power of owning who you are instead of trying to fit conventional molds
• Why standards can never be too high when building a legacy business
• How solving one problem at a time creates exponential growth
• Strategies for attracting and retaining Gen Z talent in construction
• The importance of speed as "the ultimate leverage" in business growth
• Building trust with clients by focusing on their perceived problems first
• Using a 12-week goal system to maintain focus and drive results
• Creating a brand that attracts people who want to be part of your vision

Check out gritblueprint.com to learn more about how we can help you grow your construction business with our specialized branding and marketing services.

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> GRIT Blueprint Buzzsprout-17357604 Tue, 15 Jul 2025 05:00:00 -0400 1797 full false Mastering Sales Beyond Price: Jim Wilcox, CEO of Wilcox & Associates Mastering Sales Beyond Price: Jim Wilcox, CEO of Wilcox & Associates Stefanie Couch talks with Jim Wilcox of Wilcox Associates about transforming sales approaches in the building industry through understanding customer value and following proven methodologies.

• Price only matters in the absence of value – salespeople don't bring value, they must align with what customers truly value
• Most salespeople qualify leads based on gut feeling rather than understanding problems, issues, and decision-making processes
• Professional sort, amateur sell – successful salespeople filter for the right opportunities rather than pursuing every lead
• A players need coaching not time management, while C players need help with fundamentals
• Using the CARE framework (Clients to Keep, Attain, Recapture, and Expand) creates a strategic approach to relationship management
• Data collection through CRMs enables better business decisions and helps identify which customer types actually drive profitability
• Having a structured sales process to follow is critical for moving from average to elite performance

Connect with Jim Wilcox on LinkedIn or email him at jimwilcox@sandler.com to learn more.


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Stefanie Couch talks with Jim Wilcox of Wilcox Associates about transforming sales approaches in the building industry through understanding customer value and following proven methodologies.

• Price only matters in the absence of value – salespeople don't bring value, they must align with what customers truly value
• Most salespeople qualify leads based on gut feeling rather than understanding problems, issues, and decision-making processes
• Professional sort, amateur sell – successful salespeople filter for the right opportunities rather than pursuing every lead
• A players need coaching not time management, while C players need help with fundamentals
• Using the CARE framework (Clients to Keep, Attain, Recapture, and Expand) creates a strategic approach to relationship management
• Data collection through CRMs enables better business decisions and helps identify which customer types actually drive profitability
• Having a structured sales process to follow is critical for moving from average to elite performance

Connect with Jim Wilcox on LinkedIn or email him at jimwilcox@sandler.com to learn more.


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> GRIT Blueprint Buzzsprout-17430151 Tue, 08 Jul 2025 05:00:00 -0400 1840 full false AI, Consistency, & the Power of Follow-Up with Syndi Sim AI, Consistency, & the Power of Follow-Up with Syndi Sim What happens when artificial intelligence meets old-school relationship building in the construction and building materials industry? The answer might surprise you.

In this illuminating conversation, Stefanie Couch talks with Syndi Sim, Director of Sales and Business Development at Q-Railing, about creating competitive advantages in a rapidly changing marketplace. Together they unpack the paradox facing today's sales professionals: as technology levels certain playing fields, your personal brand and relationship-building skills become more valuable than ever.

Syndi shares her powerful "seven touches of sales" approach that has helped her build lasting client relationships in the glass industry. You'll discover why 80% of sales require at least six follow-up touch points, yet 92% of salespeople quit before reaching that threshold—creating an enormous opportunity for persistent professionals who master the art of consistent follow-up.

The conversation takes a fascinating turn when examining how a "cradle-to-grave" turnkey solution approach transforms commodity products into value propositions customers willingly pay premium prices for. Learn how removing friction points for your customers creates loyalty that transcends price sensitivity, especially in specialized segments like glass railing systems.

For those wondering about AI's role in this human-centered industry, both experts offer practical insights on leveraging technology for follow-up automation while preserving the irreplaceable human connections that drive major deals. Their refreshing take treats AI not as a threat but as a powerful companion that handles routine tasks while allowing salespeople to focus on high-value face-to-face interactions.

Don't miss Syndi's compelling insights on LinkedIn as an underutilized sales tool, why personal branding matters more than ever in the building industry, and the mindset shifts that separate top performers from everyone else. This conversation combines actionable strategies with profound wisdom about what truly matters in business development today.

Ready to transform your sales approach? This episode delivers the blueprint.

Syndi Sim:
LinkedIn: Syndi Sim
Website: www.syndisim.com

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> What happens when artificial intelligence meets old-school relationship building in the construction and building materials industry? The answer might surprise you.

In this illuminating conversation, Stefanie Couch talks with Syndi Sim, Director of Sales and Business Development at Q-Railing, about creating competitive advantages in a rapidly changing marketplace. Together they unpack the paradox facing today's sales professionals: as technology levels certain playing fields, your personal brand and relationship-building skills become more valuable than ever.

Syndi shares her powerful "seven touches of sales" approach that has helped her build lasting client relationships in the glass industry. You'll discover why 80% of sales require at least six follow-up touch points, yet 92% of salespeople quit before reaching that threshold—creating an enormous opportunity for persistent professionals who master the art of consistent follow-up.

The conversation takes a fascinating turn when examining how a "cradle-to-grave" turnkey solution approach transforms commodity products into value propositions customers willingly pay premium prices for. Learn how removing friction points for your customers creates loyalty that transcends price sensitivity, especially in specialized segments like glass railing systems.

For those wondering about AI's role in this human-centered industry, both experts offer practical insights on leveraging technology for follow-up automation while preserving the irreplaceable human connections that drive major deals. Their refreshing take treats AI not as a threat but as a powerful companion that handles routine tasks while allowing salespeople to focus on high-value face-to-face interactions.

Don't miss Syndi's compelling insights on LinkedIn as an underutilized sales tool, why personal branding matters more than ever in the building industry, and the mindset shifts that separate top performers from everyone else. This conversation combines actionable strategies with profound wisdom about what truly matters in business development today.

Ready to transform your sales approach? This episode delivers the blueprint.

Syndi Sim:
LinkedIn: Syndi Sim
Website: www.syndisim.com

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> GRIT Blueprint Buzzsprout-17406193 Tue, 01 Jul 2025 05:00:00 -0400 3450 full false Defying Expectations: Building Resilience in Male-Dominated Industries with Gina Schaefer Defying Expectations: Building Resilience in Male-Dominated Industries with Gina Schaefer Gina Schaefer shares her journey from building a multi-million dollar hardware store chain to becoming a professional speaker, offering insights on overcoming self-doubt and breaking barriers in male-dominated industries.

• No one thought Gina would succeed as a woman in the hardware industry, which created initial self-doubt that she had to overcome
• Branding is more than logos and colors, it's about what people think about you when you're not in the room
• Business development requires systematization, including targeting specific audiences rather than trying to appeal to everyone
• Successful entrepreneurs must be prepared to fail, look stupid, and make wrong choices as part of their growth process
• Understanding your value and charging appropriately is crucial, especially for women in business
• Recognizing and naming your fears (Gina named the chip on her shoulder "June") can help you manage them
• Play the long game, know what you want, create a strategy, be open to pivoting, and stay both hungry and self-aware
• It's essential to balance confidence with constructive self-criticism to grow professionally

To find out more about how Grit Blueprint can help you grow your business, check us out at our website, gritblueprint.com.

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Gina Schaefer shares her journey from building a multi-million dollar hardware store chain to becoming a professional speaker, offering insights on overcoming self-doubt and breaking barriers in male-dominated industries.

• No one thought Gina would succeed as a woman in the hardware industry, which created initial self-doubt that she had to overcome
• Branding is more than logos and colors, it's about what people think about you when you're not in the room
• Business development requires systematization, including targeting specific audiences rather than trying to appeal to everyone
• Successful entrepreneurs must be prepared to fail, look stupid, and make wrong choices as part of their growth process
• Understanding your value and charging appropriately is crucial, especially for women in business
• Recognizing and naming your fears (Gina named the chip on her shoulder "June") can help you manage them
• Play the long game, know what you want, create a strategy, be open to pivoting, and stay both hungry and self-aware
• It's essential to balance confidence with constructive self-criticism to grow professionally

To find out more about how Grit Blueprint can help you grow your business, check us out at our website, gritblueprint.com.

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> GRIT Blueprint Buzzsprout-17345889 Tue, 24 Jun 2025 05:00:00 -0400 2109 full false Design, Detail, and Distinction: Elevation Building Co. with COO, Eric Reidinger Design, Detail, and Distinction: Elevation Building Co. with COO, Eric Reidinger Eric Reidinger shares how Elevation Building Company creates distinctive luxury homes in Atlanta's North Metro area through their unique process-driven approach and design partnerships. Their custom home building strategy focuses on smaller, cohesive communities with meticulous attention to detail that sets their properties apart from production builders.

• Started building in 2006 and founded Elevation Building Company in 2017 with business partner Justin Mims
• Specializes in purchasing land and developing smaller communities (7-24 lots) to avoid competing with larger builders
• Implements a comprehensive pre-construction process where all design decisions are made before building begins
• Works with Heart Lock design to create cohesive community aesthetics while giving each home unique character
• Completes 5,000 square foot luxury homes in approximately eight months due to efficient processes
• Partners with Magbee Contractors Supply for custom doors, windows, and millwork that create distinctive first impressions
• Offers three product lines: Reserve Series (~$250/sq ft), Legacy Series (~$350/sq ft), and Icon Series (~$500/sq ft)
• Creates lasting relationships with clients through the 3-year journey from pre-construction through warranty
• Recommends homeowners find a builder before purchasing land or hiring an architect to avoid budget surprises
• Current projects include Mason in Roswell with English arts and crafts homes and Provisions in Canton featuring modern farmhouses

Visit elevationbuildingco.com or find them on Instagram at elevation_building_co to learn more about their custom homes in the Alpharetta and Roswell areas.


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Eric Reidinger shares how Elevation Building Company creates distinctive luxury homes in Atlanta's North Metro area through their unique process-driven approach and design partnerships. Their custom home building strategy focuses on smaller, cohesive communities with meticulous attention to detail that sets their properties apart from production builders.

• Started building in 2006 and founded Elevation Building Company in 2017 with business partner Justin Mims
• Specializes in purchasing land and developing smaller communities (7-24 lots) to avoid competing with larger builders
• Implements a comprehensive pre-construction process where all design decisions are made before building begins
• Works with Heart Lock design to create cohesive community aesthetics while giving each home unique character
• Completes 5,000 square foot luxury homes in approximately eight months due to efficient processes
• Partners with Magbee Contractors Supply for custom doors, windows, and millwork that create distinctive first impressions
• Offers three product lines: Reserve Series (~$250/sq ft), Legacy Series (~$350/sq ft), and Icon Series (~$500/sq ft)
• Creates lasting relationships with clients through the 3-year journey from pre-construction through warranty
• Recommends homeowners find a builder before purchasing land or hiring an architect to avoid budget surprises
• Current projects include Mason in Roswell with English arts and crafts homes and Provisions in Canton featuring modern farmhouses

Visit elevationbuildingco.com or find them on Instagram at elevation_building_co to learn more about their custom homes in the Alpharetta and Roswell areas.


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> GRIT Blueprint Buzzsprout-17285686 Tue, 17 Jun 2025 05:00:00 -0400 1494 full false How Executives Can Leverage LinkedIn for Business Growth with Melanie Borden How Executives Can Leverage LinkedIn for Business Growth with Melanie Borden LinkedIn represents one of the most efficient strategies for B2B companies to build visibility, attract talent, and drive business growth through executive personal branding. Melanie Borden, founder of The Borden Group and LinkedIn expert with 180,000+ followers, shares her journey from corporate executive to entrepreneur using the platform.

• LinkedIn creates a wave of visibility when multiple team members post, creating the impression your company is "everywhere"
• People follow people, not companies—executive visibility humanizes your organization and makes it relatable
• Real ROI comes through client acquisition, speaking engagements, industry recognition, and talent recruitment
• Content strategy should balance promotional content, educational content, and personal insights
• Consistency matters more than frequency—commit to what you can sustain for at least six months
• Your LinkedIn profile works as a marketing funnel with multiple conversion opportunities
• Even non-posters can leverage LinkedIn through direct messaging and strategic networking
• The platform is particularly valuable for industries struggling with talent acquisition like construction

What's the worst that could happen if you try it and it doesn't work? But what if it does work and transforms your business?


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> LinkedIn represents one of the most efficient strategies for B2B companies to build visibility, attract talent, and drive business growth through executive personal branding. Melanie Borden, founder of The Borden Group and LinkedIn expert with 180,000+ followers, shares her journey from corporate executive to entrepreneur using the platform.

• LinkedIn creates a wave of visibility when multiple team members post, creating the impression your company is "everywhere"
• People follow people, not companies—executive visibility humanizes your organization and makes it relatable
• Real ROI comes through client acquisition, speaking engagements, industry recognition, and talent recruitment
• Content strategy should balance promotional content, educational content, and personal insights
• Consistency matters more than frequency—commit to what you can sustain for at least six months
• Your LinkedIn profile works as a marketing funnel with multiple conversion opportunities
• Even non-posters can leverage LinkedIn through direct messaging and strategic networking
• The platform is particularly valuable for industries struggling with talent acquisition like construction

What's the worst that could happen if you try it and it doesn't work? But what if it does work and transforms your business?


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> GRIT Blueprint Buzzsprout-17168026 Tue, 10 Jun 2025 05:00:00 -0400 3296 full false Beyond Brick and Mortar: Preserving Business Legacies in Construction with Kim Peffley Beyond Brick and Mortar: Preserving Business Legacies in Construction with Kim Peffley Kim Peffley, Regional Vice President at Nation's Best, shares her journey from working at her family's True Value store to preserving business legacies across the hardware industry. Her story showcases how the building and construction industry offers incredible opportunities for making meaningful community impact while building successful careers.

• Began working at age 15 in her family's True Value hardware store in Granger, Indiana
• Managed multiple Ace Hardware locations before transitioning to consulting with NHPA
• Now oversees 14 locations across the Midwest as Regional VP at Nation's Best
• Nation's Best focuses on preserving legacy businesses while providing corporate support
• Currently has 64 stores in 18 states since launching in 2019
• Emphasizes the importance of mentorship for developing future industry leaders
• Believes in creating pathways specifically for women in the hardware industry
• Values the support of her husband in enabling her career success
• Encourages stepping into uncomfortable situations for professional growth
• Maintains work-life balance by enjoying lake life and unplugging when home

If you're interested in making an impact in your community or reshaping it through entrepreneurship, the building industry offers incredible opportunities to design the career and life you want.


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Kim Peffley, Regional Vice President at Nation's Best, shares her journey from working at her family's True Value store to preserving business legacies across the hardware industry. Her story showcases how the building and construction industry offers incredible opportunities for making meaningful community impact while building successful careers.

• Began working at age 15 in her family's True Value hardware store in Granger, Indiana
• Managed multiple Ace Hardware locations before transitioning to consulting with NHPA
• Now oversees 14 locations across the Midwest as Regional VP at Nation's Best
• Nation's Best focuses on preserving legacy businesses while providing corporate support
• Currently has 64 stores in 18 states since launching in 2019
• Emphasizes the importance of mentorship for developing future industry leaders
• Believes in creating pathways specifically for women in the hardware industry
• Values the support of her husband in enabling her career success
• Encourages stepping into uncomfortable situations for professional growth
• Maintains work-life balance by enjoying lake life and unplugging when home

If you're interested in making an impact in your community or reshaping it through entrepreneurship, the building industry offers incredible opportunities to design the career and life you want.


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> GRIT Blueprint Buzzsprout-17115134 Tue, 03 Jun 2025 05:00:00 -0400 2186 full false Transforming Hardware Stores: How Nation's Best Creates Retail Magic with Chris Miller Transforming Hardware Stores: How Nation's Best Creates Retail Magic with Chris Miller Chris Miller of Nation's Best shares how the company has grown from zero to 64 stores across 18 states by immediately investing in store renovations that transform mom-and-pop hardware stores into professional retail environments. Their strategy centers on honoring retail legacies while modernizing operations through strategic investments, technology integration, and talent development.

• Started Nation's Best in 2019 to solve succession planning challenges for hardware retailers
• Grown to 64 locations across 18 states with more acquisitions planned
• Invests heavily in store renovations to create professional shopping environments that attract high-end customers
• Previous owners typically stay with the business post-acquisition to maintain community relationships
• Focuses on attracting younger talent through career pathing, training platforms, and technology integration
• Implementing AI for targeted marketing, electronic pricing, and blueprint takeoffs
• Acquisition sweet spot is hardware stores doing $3M in sales and lumberyards/home centers doing $10-20M
• Created unique customer experiences like the "new customer goodie bag" at Halls Hardware

Our growth is boundless because there will always be thousands of locations facing succession challenges, and we can continue honoring these legacies for a long, long time.


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Chris Miller of Nation's Best shares how the company has grown from zero to 64 stores across 18 states by immediately investing in store renovations that transform mom-and-pop hardware stores into professional retail environments. Their strategy centers on honoring retail legacies while modernizing operations through strategic investments, technology integration, and talent development.

• Started Nation's Best in 2019 to solve succession planning challenges for hardware retailers
• Grown to 64 locations across 18 states with more acquisitions planned
• Invests heavily in store renovations to create professional shopping environments that attract high-end customers
• Previous owners typically stay with the business post-acquisition to maintain community relationships
• Focuses on attracting younger talent through career pathing, training platforms, and technology integration
• Implementing AI for targeted marketing, electronic pricing, and blueprint takeoffs
• Acquisition sweet spot is hardware stores doing $3M in sales and lumberyards/home centers doing $10-20M
• Created unique customer experiences like the "new customer goodie bag" at Halls Hardware

Our growth is boundless because there will always be thousands of locations facing succession challenges, and we can continue honoring these legacies for a long, long time.


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> GRIT Blueprint Buzzsprout-17000731 Tue, 27 May 2025 05:00:00 -0400 2198 full false Small, Nimble, and Thriving: How Independent Lumberyards Compete in a Consolidating Market with Erin Moore Small, Nimble, and Thriving: How Independent Lumberyards Compete in a Consolidating Market with Erin Moore Erin Moore shares why being small and nimble in the lumber industry is a competitive advantage in today's market. We explore how independent lumberyards can thrive amid industry consolidation by leveraging their deep community relationships and service-oriented approach.

• Third-generation owner of Moore Lumber and Hardware, operating 7 locations with 150 employees in Colorado
• Largest independent lumber company in Colorado, serving communities for 77 years
• Left the family business to work for larger corporations before returning with valuable perspectives on organizational management
• Learning that sometimes being "directionally right" is more important than having absolute data
• Community relationships and legacy remain central to the independent lumberyard business model
• Name recognition and reputation accountability create trust that large corporations struggle to match
• Industry consolidation continues but creates opportunities for independents with strong service models
• Finding and training the next generation of talent is the biggest challenge facing the industry
• Exploring AI solutions that can enhance operations without replacing the human element
• Future focus includes expanding into markets where competitors have been acquired by larger corporations


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Erin Moore shares why being small and nimble in the lumber industry is a competitive advantage in today's market. We explore how independent lumberyards can thrive amid industry consolidation by leveraging their deep community relationships and service-oriented approach.

• Third-generation owner of Moore Lumber and Hardware, operating 7 locations with 150 employees in Colorado
• Largest independent lumber company in Colorado, serving communities for 77 years
• Left the family business to work for larger corporations before returning with valuable perspectives on organizational management
• Learning that sometimes being "directionally right" is more important than having absolute data
• Community relationships and legacy remain central to the independent lumberyard business model
• Name recognition and reputation accountability create trust that large corporations struggle to match
• Industry consolidation continues but creates opportunities for independents with strong service models
• Finding and training the next generation of talent is the biggest challenge facing the industry
• Exploring AI solutions that can enhance operations without replacing the human element
• Future focus includes expanding into markets where competitors have been acquired by larger corporations


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> GRIT Blueprint Buzzsprout-17067494 Tue, 20 May 2025 08:00:00 -0400 1626 full false Building Legacy with Innovation: The Future of Independent Lumber Yards with Mark Blickenstaff Building Legacy with Innovation: The Future of Independent Lumber Yards with Mark Blickenstaff Mark Blickenstaff, Divisional Director at Moore Lumber and Hardware, shares how their 75-year-old business is embracing AI to enhance customer service while maintaining personal relationships. His team has implemented innovative solutions including an AI paint ordering agent, financial analysis tools, and marketing content generation that's transforming how their independent lumberyards operate.

• Use AI to augment human capabilities, not replace people
• Focus on what your customers need but don't have time to do themselves
• Implement an 85-15 rule: AI does 85% of the work, humans verify and refine
• Start with simple applications like email response drafting to save hours daily
• Treat AI as a tool similar to how nail guns improved upon hammers
• Create websites and marketing materials for contractors as value-added services
• Train both young and experienced team members on AI tools
• Leverage AI to access and summarize technical documents instantly
• Upload company materials so AI understands your brand voice
• Use weather forecasts and historical data to optimize inventory and staffing
• Record legacy knowledge from long-time employees before retirement
• Stay competitive by embracing innovation while maintaining core values

Don't fear AI taking your job – fear the person who uses AI becoming 80% faster than you and taking your position. Stay curious and don't assume the way you've always done something is the only way it can be done.


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Mark Blickenstaff, Divisional Director at Moore Lumber and Hardware, shares how their 75-year-old business is embracing AI to enhance customer service while maintaining personal relationships. His team has implemented innovative solutions including an AI paint ordering agent, financial analysis tools, and marketing content generation that's transforming how their independent lumberyards operate.

• Use AI to augment human capabilities, not replace people
• Focus on what your customers need but don't have time to do themselves
• Implement an 85-15 rule: AI does 85% of the work, humans verify and refine
• Start with simple applications like email response drafting to save hours daily
• Treat AI as a tool similar to how nail guns improved upon hammers
• Create websites and marketing materials for contractors as value-added services
• Train both young and experienced team members on AI tools
• Leverage AI to access and summarize technical documents instantly
• Upload company materials so AI understands your brand voice
• Use weather forecasts and historical data to optimize inventory and staffing
• Record legacy knowledge from long-time employees before retirement
• Stay competitive by embracing innovation while maintaining core values

Don't fear AI taking your job – fear the person who uses AI becoming 80% faster than you and taking your position. Stay curious and don't assume the way you've always done something is the only way it can be done.


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> GRIT Blueprint Buzzsprout-17115132 Tue, 20 May 2025 05:00:00 -0400 3175 full false Exit With Purpose: Creating Value When It's Time to Let Go with Deborah Everson Exit With Purpose: Creating Value When It's Time to Let Go with Deborah Everson Deborah Everson shares how she transformed a struggling family hardware business into a thriving community hub before executing a successful exit strategy, despite having no prior retail experience. She details their journey from declining sales to creating a boutique-style store with community events that changed customer perception from "last resort" to "first choice."

• Women's confidence in business starts with believing you belong in any room
• Discovering your business strengths through customer surveys and addressing weaknesses
• Creating community engagement through monthly kids crafts, classes, and seasonal events 
• Transforming retail spaces into destinations with unique offerings like home decor
• Social media success comes from consistent posting, not counting likes
• Business exit planning should start now, even if you're not ready to sell
• Married business partners succeed by embracing complementary strengths
• Adding small touches like penny gumball machines and temporary tattoos creates lasting memories
• Independent retailers have the advantage of being able to pivot quickly
• Maintaining consistent business hours and accurate online information is crucial

If you're looking for support in planning your business exit or transforming your retail operation, contact Deborah to learn how she can help you create value in your business through her speaking and consulting work.


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Deborah Everson shares how she transformed a struggling family hardware business into a thriving community hub before executing a successful exit strategy, despite having no prior retail experience. She details their journey from declining sales to creating a boutique-style store with community events that changed customer perception from "last resort" to "first choice."

• Women's confidence in business starts with believing you belong in any room
• Discovering your business strengths through customer surveys and addressing weaknesses
• Creating community engagement through monthly kids crafts, classes, and seasonal events 
• Transforming retail spaces into destinations with unique offerings like home decor
• Social media success comes from consistent posting, not counting likes
• Business exit planning should start now, even if you're not ready to sell
• Married business partners succeed by embracing complementary strengths
• Adding small touches like penny gumball machines and temporary tattoos creates lasting memories
• Independent retailers have the advantage of being able to pivot quickly
• Maintaining consistent business hours and accurate online information is crucial

If you're looking for support in planning your business exit or transforming your retail operation, contact Deborah to learn how she can help you create value in your business through her speaking and consulting work.


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> GRIT Blueprint Buzzsprout-17164089 Fri, 16 May 2025 05:00:00 -0400 3778 full false A Brand That Sells: Mastering B2B Branding with Stefanie Couch A Brand That Sells: Mastering B2B Branding with Stefanie Couch Branding in the building materials industry is the foundation of trust, growth, and legacy, not just logos and colors. Strong brands differentiate products in crowded markets, helping companies avoid competing solely on price while creating emotional connections that drive purchasing decisions.

• Psychology of branding explains how emotions drive 95% of purchasing decisions, even in B2B transactions
• Strong brands like Trex, James Hardie, and Kohler have invested decades building authority that contractors remain loyal to
• Branding takes time and consistent investment – it's a decades-long game, not a quick-win strategy
• Small companies with clear branding can effectively compete against larger players by highlighting nimbleness and personalized service
• Employer branding is crucial for attracting talent with 25% of the industry retiring in the next decade
• Companies with CEOs who have personal brands see 11% more profitability and attract better talent
• Consistency in messaging, visuals, and customer experience must align with what your brand claims to be about
• Successful branding involves sharing stories rather than simply claiming product superiority

If you want your company to stand out today and thrive tomorrow, branding is not optional – it's absolutely essential. For more tools, training and industry content, make sure to subscribe here and follow me on LinkedIn and other social media platforms. To find out more about how Grit Blueprint can help you grow your business, check us out at our website, gritblueprint.com.


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Branding in the building materials industry is the foundation of trust, growth, and legacy, not just logos and colors. Strong brands differentiate products in crowded markets, helping companies avoid competing solely on price while creating emotional connections that drive purchasing decisions.

• Psychology of branding explains how emotions drive 95% of purchasing decisions, even in B2B transactions
• Strong brands like Trex, James Hardie, and Kohler have invested decades building authority that contractors remain loyal to
• Branding takes time and consistent investment – it's a decades-long game, not a quick-win strategy
• Small companies with clear branding can effectively compete against larger players by highlighting nimbleness and personalized service
• Employer branding is crucial for attracting talent with 25% of the industry retiring in the next decade
• Companies with CEOs who have personal brands see 11% more profitability and attract better talent
• Consistency in messaging, visuals, and customer experience must align with what your brand claims to be about
• Successful branding involves sharing stories rather than simply claiming product superiority

If you want your company to stand out today and thrive tomorrow, branding is not optional – it's absolutely essential. For more tools, training and industry content, make sure to subscribe here and follow me on LinkedIn and other social media platforms. To find out more about how Grit Blueprint can help you grow your business, check us out at our website, gritblueprint.com.


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> GRIT Blueprint Buzzsprout-17115200 Tue, 13 May 2025 05:00:00 -0400 2652 full false Unleash Your Brand's Story: Marketing for Building Industry Success with Beth Carr Unleash Your Brand's Story: Marketing for Building Industry Success with Beth Carr Stefanie and branding expert Beth Carr explore how storytelling transforms marketing in traditionally "boring" industries like construction and building materials. They uncover the psychology behind why humans connect with stories over facts and provide actionable strategies for businesses to craft compelling brand narratives.

• Stories are hardwired into human psychology and create stronger connections than facts or figures
• Effective brand storytelling positions the customer as the hero and your business as the guide
• Even "boring" businesses like lumberyards can tell powerful stories about the legacies their products help create
• Your website is a 24/7 salesperson—invest in making it effective with clear calls to action
• Common mistakes include talking too much about your company instead of addressing customer problems
• Start with a simple elevator pitch: state the problem, present your solution, and show what success looks like
• Use your smartphone to capture authentic behind-the-scenes content—perfection isn't necessary
• Personal branding helps individual team members showcase expertise and connect with potential customers
• The StoryBrand framework provides a proven structure for crafting compelling business narratives
• Focus on the transformation your business enables rather than just the products or services you sell


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Stefanie and branding expert Beth Carr explore how storytelling transforms marketing in traditionally "boring" industries like construction and building materials. They uncover the psychology behind why humans connect with stories over facts and provide actionable strategies for businesses to craft compelling brand narratives.

• Stories are hardwired into human psychology and create stronger connections than facts or figures
• Effective brand storytelling positions the customer as the hero and your business as the guide
• Even "boring" businesses like lumberyards can tell powerful stories about the legacies their products help create
• Your website is a 24/7 salesperson—invest in making it effective with clear calls to action
• Common mistakes include talking too much about your company instead of addressing customer problems
• Start with a simple elevator pitch: state the problem, present your solution, and show what success looks like
• Use your smartphone to capture authentic behind-the-scenes content—perfection isn't necessary
• Personal branding helps individual team members showcase expertise and connect with potential customers
• The StoryBrand framework provides a proven structure for crafting compelling business narratives
• Focus on the transformation your business enables rather than just the products or services you sell


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> GRIT Blueprint Buzzsprout-17067454 Tue, 06 May 2025 08:00:00 -0400 2824 full false Navigating Industry Challenges: From Talent Recruitment to AI Implementation with Craig Webb Navigating Industry Challenges: From Talent Recruitment to AI Implementation with Craig Webb The building materials industry is evolving with technological advances and operational challenges, requiring dealers to execute strategically rather than rely on market tailwinds. The conversation explores how independents can compete with growing consolidation trends by identifying specific market needs and providing services that larger companies can't match.

• The industry needs to improve recruitment of minorities and women to address talent shortages
• Data analytics reveals surprising insights about customer profitability that challenge conventional wisdom
• Technologies like electronic shelf labels and repurposed security cameras offer competitive advantages with 18-month ROI
• Specialty dealers are consolidating faster than lumberyards due to product consistency and lower inventory management challenges
• Installed sales, particularly for complex products like windows and doors, represent significant growth opportunities
• Co-ops provide independent dealers with buying power to compete against larger competitors
• The Construction Supply 150 report provides benchmarking data on sales per store, technology adoption, and staffing challenges

To learn more about industry trends and connect with Craig Webb, visit webb-analytics.com or follow him on LinkedIn.


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> The building materials industry is evolving with technological advances and operational challenges, requiring dealers to execute strategically rather than rely on market tailwinds. The conversation explores how independents can compete with growing consolidation trends by identifying specific market needs and providing services that larger companies can't match.

• The industry needs to improve recruitment of minorities and women to address talent shortages
• Data analytics reveals surprising insights about customer profitability that challenge conventional wisdom
• Technologies like electronic shelf labels and repurposed security cameras offer competitive advantages with 18-month ROI
• Specialty dealers are consolidating faster than lumberyards due to product consistency and lower inventory management challenges
• Installed sales, particularly for complex products like windows and doors, represent significant growth opportunities
• Co-ops provide independent dealers with buying power to compete against larger competitors
• The Construction Supply 150 report provides benchmarking data on sales per store, technology adoption, and staffing challenges

To learn more about industry trends and connect with Craig Webb, visit webb-analytics.com or follow him on LinkedIn.


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> GRIT Blueprint Buzzsprout-16995815 Tue, 29 Apr 2025 09:00:00 -0400 2575 full false Champions of Independents: Do it Best Group's Vision for Growth w/ CEO Dan Starr Champions of Independents: Do it Best Group's Vision for Growth w/ CEO Dan Starr Dan Starr, president and CEO of Do it Best Group, shares insights on strategic acquisitions, technology, and branding to help independent lumber yards and hardware stores thrive against big-box competition.

• Discussing Do it Best's recent acquisition of True Value after many years of conversation between the companies
• Spring Market in Orlando setting records with over 10,000 attendees from both Do it Best and True Value members
• Scale matters in distribution, providing independents with competitive advantages through efficient warehousing and logistics
• Technology and data analysis help identify not just what's selling but what's missing from inventory
• De-risking lumber trading through futures and hedging strategies offered to members
• Finding specialization in specific categories provides higher margins and customer loyalty
• Building strong brands through consistent execution rather than just advertising
• Social media presence should showcase both products and personality to distinguish from competitors
• Servant leadership culture creates responsive customer service and genuine commitment to member success


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Dan Starr, president and CEO of Do it Best Group, shares insights on strategic acquisitions, technology, and branding to help independent lumber yards and hardware stores thrive against big-box competition.

• Discussing Do it Best's recent acquisition of True Value after many years of conversation between the companies
• Spring Market in Orlando setting records with over 10,000 attendees from both Do it Best and True Value members
• Scale matters in distribution, providing independents with competitive advantages through efficient warehousing and logistics
• Technology and data analysis help identify not just what's selling but what's missing from inventory
• De-risking lumber trading through futures and hedging strategies offered to members
• Finding specialization in specific categories provides higher margins and customer loyalty
• Building strong brands through consistent execution rather than just advertising
• Social media presence should showcase both products and personality to distinguish from competitors
• Servant leadership culture creates responsive customer service and genuine commitment to member success


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> GRIT Blueprint Buzzsprout-16995308 Tue, 22 Apr 2025 09:00:00 -0400 1872 full false How To Rise In Construction with Stefanie Couch (The Builder Upper Show Guest Episode) How To Rise In Construction with Stefanie Couch (The Builder Upper Show Guest Episode) Are you ready to explore the dynamic world of construction through the lens of women making waves in the industry? This episode of the Builder Upper Show features the inspiring voice of Stefanie Couch, founder of Grit Blueprint and a trailblazer who shares her journey from a childhood steeped in the family's lumberyard to establishing her own growth and AI-marketing company aimed at empowering construction businesses. We dive into the vital importance of branding and marketing in reshaping the industry's image, a necessary step as the sector seeks to attract new talent and showcase its beauty and potential.

Throughout our engaging conversation, Stefanie highlights her mission with Build Women, a program aimed at uplifting women in construction, providing valuable resources, support, and mentorship to foster their confidence and career growth. She encourages women to embrace their unique strengths in a predominantly male field, reminding them that their differences can be leveraged as competitive advantages. This collective empowerment journey inspires women to pursue their passions in construction, supporting each other along the way while advocating for their own worth.

We also discuss the tremendous impact of AI technology in marketing and operations, revealing how these advancements are shaping the construction industry's future. Stefanie shares her views on integrating innovative tools to enhance productivity, allowing companies to focus on strategic tasks. This episode is packed with insightful advice for newcomers and seasoned professionals alike, emphasizing the importance of resilience, personal branding, and the necessity of embracing failure as part of growth. 

Join us on this journey towards empowerment and innovation in construction. Don't forget to subscribe and leave a review, as we continue to uncover the stories that redefine the construction industry!

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Are you ready to explore the dynamic world of construction through the lens of women making waves in the industry? This episode of the Builder Upper Show features the inspiring voice of Stefanie Couch, founder of Grit Blueprint and a trailblazer who shares her journey from a childhood steeped in the family's lumberyard to establishing her own growth and AI-marketing company aimed at empowering construction businesses. We dive into the vital importance of branding and marketing in reshaping the industry's image, a necessary step as the sector seeks to attract new talent and showcase its beauty and potential.

Throughout our engaging conversation, Stefanie highlights her mission with Build Women, a program aimed at uplifting women in construction, providing valuable resources, support, and mentorship to foster their confidence and career growth. She encourages women to embrace their unique strengths in a predominantly male field, reminding them that their differences can be leveraged as competitive advantages. This collective empowerment journey inspires women to pursue their passions in construction, supporting each other along the way while advocating for their own worth.

We also discuss the tremendous impact of AI technology in marketing and operations, revealing how these advancements are shaping the construction industry's future. Stefanie shares her views on integrating innovative tools to enhance productivity, allowing companies to focus on strategic tasks. This episode is packed with insightful advice for newcomers and seasoned professionals alike, emphasizing the importance of resilience, personal branding, and the necessity of embracing failure as part of growth. 

Join us on this journey towards empowerment and innovation in construction. Don't forget to subscribe and leave a review, as we continue to uncover the stories that redefine the construction industry!

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> GRIT Blueprint Buzzsprout-16729107 Tue, 04 Mar 2025 10:00:00 -0500 1862 full false Do it Best Spring Market Preview with Stefanie Couch and Ryan Cooley Do it Best Spring Market Preview with Stefanie Couch and Ryan Cooley This is a special episode! 

Get ready for a deep dive into the disruptive changes in the lumber and building materials (LBM) market coming to Orlando March 18th through March 20th! 

This episode explores the monumental merger between True Value and Do it Best, a game-changer for independent retailers seeking new opportunities. We talk about how this landmark collaboration enhances supply chain efficiency and strengthens vendor relationships, laying the groundwork for a robust future for independent businesses.

We’re also gearing up for the major March market in Orlando, where industry leaders will gather to share insights and forge connections. From engaging workshops to insightful discussions, you’ll learn how to adapt your strategies to thrive in an evolving landscape. We discuss key topics such as futures in pricing, effective marketing strategies, and the importance of personalization in today’s consumer-focused market. 

Hope to see you at the Do it Best Spring Market March 18th through the 20th!

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> This is a special episode! 

Get ready for a deep dive into the disruptive changes in the lumber and building materials (LBM) market coming to Orlando March 18th through March 20th! 

This episode explores the monumental merger between True Value and Do it Best, a game-changer for independent retailers seeking new opportunities. We talk about how this landmark collaboration enhances supply chain efficiency and strengthens vendor relationships, laying the groundwork for a robust future for independent businesses.

We’re also gearing up for the major March market in Orlando, where industry leaders will gather to share insights and forge connections. From engaging workshops to insightful discussions, you’ll learn how to adapt your strategies to thrive in an evolving landscape. We discuss key topics such as futures in pricing, effective marketing strategies, and the importance of personalization in today’s consumer-focused market. 

Hope to see you at the Do it Best Spring Market March 18th through the 20th!

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> GRIT Blueprint Buzzsprout-16728896 Mon, 03 Mar 2025 19:00:00 -0500 1076 full false Construction Industry AI and Brand Building with Stefanie Couch (guest episode on the Specified Growth Podcast) Construction Industry AI and Brand Building with Stefanie Couch (guest episode on the Specified Growth Podcast) This is an episode recorded on the Specified Growth Podcast, where Stefanie was a guest.  Find out more here: https://tatstalks.com/specified-podcast

On this episode, Stefanie and host Tatsuya "Tats" Nakagawa, explore the journey of personal branding in the building industry, where individuality meets traditional business practices. 

The episode highlights the value of adapting to modern consumer expectations while staying true to oneself.

• The evolution from a conventional lumber business to innovative brand strategies 
• Embracing individual style within a conservative industry 
• Adapting to the digital age: why online presence matters 
• The power of AI in improving brand visibility and sales processes 
• Practical strategies for utilizing technology in traditional sectors 
• Importance of continuous learning and adapting in business 


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> This is an episode recorded on the Specified Growth Podcast, where Stefanie was a guest.  Find out more here: https://tatstalks.com/specified-podcast

On this episode, Stefanie and host Tatsuya "Tats" Nakagawa, explore the journey of personal branding in the building industry, where individuality meets traditional business practices. 

The episode highlights the value of adapting to modern consumer expectations while staying true to oneself.

• The evolution from a conventional lumber business to innovative brand strategies 
• Embracing individual style within a conservative industry 
• Adapting to the digital age: why online presence matters 
• The power of AI in improving brand visibility and sales processes 
• Practical strategies for utilizing technology in traditional sectors 
• Importance of continuous learning and adapting in business 


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> GRIT Blueprint Buzzsprout-16728615 Mon, 03 Mar 2025 18:00:00 -0500 1364 full false World Millwork Alliance Podcast with Paradigm's John Wheeler World Millwork Alliance Podcast with Paradigm's John Wheeler This episode was filmed live at WMA 2024. 

Stefanie and John Wheeler from Paradigm delve into the significance of networking within the millwork industry and the rising role of AI in enhancing business practices. We discuss industry trends, knowledge gaps, and the importance of personal branding in creating a lasting impact.

• Importance of events for networking and learning 
• AI as a tool for efficiency and improved customer experience 
• Understanding market trends and adapting business strategies 
• Need for training and mentorship for future generations 
• Enhancing customer service and delivery standards 

Visit gritblueprint.com to book a consultation and start making your moves today.

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> This episode was filmed live at WMA 2024. 

Stefanie and John Wheeler from Paradigm delve into the significance of networking within the millwork industry and the rising role of AI in enhancing business practices. We discuss industry trends, knowledge gaps, and the importance of personal branding in creating a lasting impact.

• Importance of events for networking and learning 
• AI as a tool for efficiency and improved customer experience 
• Understanding market trends and adapting business strategies 
• Need for training and mentorship for future generations 
• Enhancing customer service and delivery standards 

Visit gritblueprint.com to book a consultation and start making your moves today.

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> GRIT Blueprint Buzzsprout-16495299 Fri, 24 Jan 2025 09:00:00 -0500 1187 wma, business, millwork, networking 1 25 full true The Power of Consistency and Focused Goals for Success The Power of Consistency and Focused Goals for Success In this episode of the Grit Blueprint podcast, Stefanie Couch emphasizes the importance of consistency in achieving personal and professional success. She discusses effective goal-setting strategies, particularly the concept of the 12 12-week year, which encourages setting fewer, more focused goals to drive productivity. Stefanie also highlights the significance of working backward from goals to identify daily actions necessary for success and engaging with customers to ensure that business improvements align with their needs. Overall, the conversation provides actionable insights for individuals and businesses aiming for growth in 2025.

Key Takeaways

  • Consistency is crucial for long-term success.
  • Setting fewer goals can lead to greater productivity.
  • The 12-Week-Year framework helps in achieving goals.
  • Working backward from goals clarifies necessary actions.
  • Daily actions compound over time for significant results.
  • Engaging with customers reveals valuable insights.
  • Focus on one or two key areas for improvement.
  • Consistency in efforts leads to exponential growth.
  • Planning should include both personal and business goals.
  • Start the year with a clear, actionable plan.




👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> In this episode of the Grit Blueprint podcast, Stefanie Couch emphasizes the importance of consistency in achieving personal and professional success. She discusses effective goal-setting strategies, particularly the concept of the 12 12-week year, which encourages setting fewer, more focused goals to drive productivity. Stefanie also highlights the significance of working backward from goals to identify daily actions necessary for success and engaging with customers to ensure that business improvements align with their needs. Overall, the conversation provides actionable insights for individuals and businesses aiming for growth in 2025.

Key Takeaways

  • Consistency is crucial for long-term success.
  • Setting fewer goals can lead to greater productivity.
  • The 12-Week-Year framework helps in achieving goals.
  • Working backward from goals clarifies necessary actions.
  • Daily actions compound over time for significant results.
  • Engaging with customers reveals valuable insights.
  • Focus on one or two key areas for improvement.
  • Consistency in efforts leads to exponential growth.
  • Planning should include both personal and business goals.
  • Start the year with a clear, actionable plan.




👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> GRIT Blueprint Buzzsprout-16367549 Wed, 01 Jan 2025 17:00:00 -0500 642 1 24 full false Marion Pulse Marion Pulse On this episode, Stefanie is joined by Marion Pulse. 

Marion is a nonprofit leader with a diverse background in both the corporate and nonprofit sectors, currently serving as the Member Services and Engagement Manager at the National Fenestration Rating Council. With a master’s in public administration and a commitment to fostering strong relationships, Marion brings a wealth of experience in relationship management, educational program design, and member engagement. Her career journey includes pivotal roles such as Resource Development Manager at She Built This City, where she secured over $1 million in grant funding and orchestrated successful fundraising events. Before her nonprofit endeavors, Marion honed her leadership skills in various positions, including District Manager of In-Home Services at Lowe’s Home Improvement, where she led a high-performing sales team and managed third-party service providers across multiple locations. She also excelled as a Reliability and Training Program Specialist and National Accounts Sales Representative at Pella Windows and Doors, where she was recognized in the Top 10 in Sales for two consecutive years.

Links: linkedin.com/in/marion-pulse

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> On this episode, Stefanie is joined by Marion Pulse. 

Marion is a nonprofit leader with a diverse background in both the corporate and nonprofit sectors, currently serving as the Member Services and Engagement Manager at the National Fenestration Rating Council. With a master’s in public administration and a commitment to fostering strong relationships, Marion brings a wealth of experience in relationship management, educational program design, and member engagement. Her career journey includes pivotal roles such as Resource Development Manager at She Built This City, where she secured over $1 million in grant funding and orchestrated successful fundraising events. Before her nonprofit endeavors, Marion honed her leadership skills in various positions, including District Manager of In-Home Services at Lowe’s Home Improvement, where she led a high-performing sales team and managed third-party service providers across multiple locations. She also excelled as a Reliability and Training Program Specialist and National Accounts Sales Representative at Pella Windows and Doors, where she was recognized in the Top 10 in Sales for two consecutive years.

Links: linkedin.com/in/marion-pulse

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> GRIT Blueprint Buzzsprout-16362710 Tue, 31 Dec 2024 12:00:00 -0500 3213 1 23 full false Casey Ritter Casey Ritter Stefanie sits down with Casey Ritter. 

After 7 years in the firearms industry, Casey fell into construction by chance. She quickly felt right at home coming from a male dominated industry. Being the only female in the room wasn’t the hard part. Casey was young, hungry, and had absolutely no knowledge of anything construction related. She had to overcome everyone’s perceived notion of her knowledge in construction; which came with loads of imposter syndrome and doubt. It was through lots of late nights, dozens of courses, and some amazing mentors along the way that she has found herself almost 3 years into an industry that she doesn't think she will ever leave. Casey has developed a deep love for construction, but her passion truly stems from the relationships she has made and continue to foster in every market she takes on. 

Links: https://www.linkedin.com/in/casey-hoffmann/

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Stefanie sits down with Casey Ritter. 

After 7 years in the firearms industry, Casey fell into construction by chance. She quickly felt right at home coming from a male dominated industry. Being the only female in the room wasn’t the hard part. Casey was young, hungry, and had absolutely no knowledge of anything construction related. She had to overcome everyone’s perceived notion of her knowledge in construction; which came with loads of imposter syndrome and doubt. It was through lots of late nights, dozens of courses, and some amazing mentors along the way that she has found herself almost 3 years into an industry that she doesn't think she will ever leave. Casey has developed a deep love for construction, but her passion truly stems from the relationships she has made and continue to foster in every market she takes on. 

Links: https://www.linkedin.com/in/casey-hoffmann/

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> GRIT Blueprint Buzzsprout-16346541 Sun, 29 Dec 2024 09:00:00 -0500 2826 1 22 full false Keeley Ehrenriech Keeley Ehrenriech Stefanie is joined by Keeley Ehrenreich.

Keeley is an accomplished operations leader in the roofing industry, bringing a wealth of experience from her diverse professional background. Having also worked in the window and door industry and the medical field, Keeley’s career journey has equipped her with unique insights and a dynamic skill set that she shares in this episode of The Grit Blueprint podcast. Based in Orlando, Florida, Keeley holds an MBA from Rollins College. Outside of work, she dedicates her time to supporting charitable causes, attending EDM concerts, and enjoying quality moments with her family.

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Stefanie is joined by Keeley Ehrenreich.

Keeley is an accomplished operations leader in the roofing industry, bringing a wealth of experience from her diverse professional background. Having also worked in the window and door industry and the medical field, Keeley’s career journey has equipped her with unique insights and a dynamic skill set that she shares in this episode of The Grit Blueprint podcast. Based in Orlando, Florida, Keeley holds an MBA from Rollins College. Outside of work, she dedicates her time to supporting charitable causes, attending EDM concerts, and enjoying quality moments with her family.

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> GRIT Blueprint Buzzsprout-16346489 Sat, 28 Dec 2024 09:00:00 -0500 2604 1 21 full false Amy Roosa Amy Roosa In this episode Stefanie is joined by Amy Roosa.

Amy brings 2 decades of dedicated experience as a safety professional, with a rich background spanning various sectors of safety, from construction to general industry. Her journey has been marked by impactful collaborations with prestigious organizations such as the National Safety Council, where she played a pivotal role in establishing the Government and Public Sector Division. Currently, she holds the position of chapter President at ASSP in Iowa, further exemplifying her commitment to advancing safety standards.
 
In addition to her professional endeavors, Amy is a passionate advocate for women's safety in trades. As the founder of The Safety Rack, she spearheads initiatives to ensure women have access to appropriate personal protective equipment and workwear. Furthermore, her co-founding of the Midwest Women in Safety Conference in 2018 stands as a testament to her dedication to empowering women in the safety profession, providing invaluable educational resources and networking opportunities.
 
Amy's expertise extends beyond her roles, as she is a sought-after speaker at conferences, captivating audiences with her insights on topics ranging from training methodologies to effective leadership strategies. Her contributions to the field of safety and her tireless advocacy for inclusivity and excellence make her a true luminary in her field.

Links:
website: www.thesafetyrack.com

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> In this episode Stefanie is joined by Amy Roosa.

Amy brings 2 decades of dedicated experience as a safety professional, with a rich background spanning various sectors of safety, from construction to general industry. Her journey has been marked by impactful collaborations with prestigious organizations such as the National Safety Council, where she played a pivotal role in establishing the Government and Public Sector Division. Currently, she holds the position of chapter President at ASSP in Iowa, further exemplifying her commitment to advancing safety standards.
 
In addition to her professional endeavors, Amy is a passionate advocate for women's safety in trades. As the founder of The Safety Rack, she spearheads initiatives to ensure women have access to appropriate personal protective equipment and workwear. Furthermore, her co-founding of the Midwest Women in Safety Conference in 2018 stands as a testament to her dedication to empowering women in the safety profession, providing invaluable educational resources and networking opportunities.
 
Amy's expertise extends beyond her roles, as she is a sought-after speaker at conferences, captivating audiences with her insights on topics ranging from training methodologies to effective leadership strategies. Her contributions to the field of safety and her tireless advocacy for inclusivity and excellence make her a true luminary in her field.

Links:
website: www.thesafetyrack.com

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> GRIT Blueprint Buzzsprout-16325442 Mon, 23 Dec 2024 09:00:00 -0500 2779 1 20 full false Judy Haney Judy Haney Judy Haney is the Region Commodity Procurement Manager
for Boise Cascade’s Building Materials Distribution division.
Her current responsibilities include helping develop new products
with home center sales teams, supervising home center
procurement specialists, overseeing external remanufacturing
contracts, and sourcing composite panels for 38 branch
locations. She is a graduate of the Company’s Leadership
Excellence program with Northwestern-Kellogg School of
Business. She has served in leadership roles on several industry
association boards.

Judy has over 27 years’ experience in the industry and has been
with Boise Cascade for 14 years serving in various roles
throughout her career with the company. She is a forester by
education and holds a Bachelor of Science degree in Forest
Management and a Master of Science degree in Forest
Economics from Stephen F. Austin State University,
Nacogdoches, Texas. She worked for forest product companies
throughout the Southeastern US before coming
to Boise, Idaho in 2010.

Judy is energetic about supporting the community and enjoys
volunteering with nonprofits that are active in conservation of our
natural resources. Her family also inspires her passion to learn
and advocate for diversity, equity, inclusion, and belonging.
Judy enjoys hiking, gardening, watercolor painting, reading, and
spending quality time with family and friends. She has been
married to Mike Mann for 23 years and the couple has
two sons, one daughter, and one dog.

Links:
linkedin.com/in/judy-c-haney

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Judy Haney is the Region Commodity Procurement Manager
for Boise Cascade’s Building Materials Distribution division.
Her current responsibilities include helping develop new products
with home center sales teams, supervising home center
procurement specialists, overseeing external remanufacturing
contracts, and sourcing composite panels for 38 branch
locations. She is a graduate of the Company’s Leadership
Excellence program with Northwestern-Kellogg School of
Business. She has served in leadership roles on several industry
association boards.

Judy has over 27 years’ experience in the industry and has been
with Boise Cascade for 14 years serving in various roles
throughout her career with the company. She is a forester by
education and holds a Bachelor of Science degree in Forest
Management and a Master of Science degree in Forest
Economics from Stephen F. Austin State University,
Nacogdoches, Texas. She worked for forest product companies
throughout the Southeastern US before coming
to Boise, Idaho in 2010.

Judy is energetic about supporting the community and enjoys
volunteering with nonprofits that are active in conservation of our
natural resources. Her family also inspires her passion to learn
and advocate for diversity, equity, inclusion, and belonging.
Judy enjoys hiking, gardening, watercolor painting, reading, and
spending quality time with family and friends. She has been
married to Mike Mann for 23 years and the couple has
two sons, one daughter, and one dog.

Links:
linkedin.com/in/judy-c-haney

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> GRIT Blueprint Buzzsprout-16214146 Tue, 03 Dec 2024 10:00:00 -0500 3174 1 19 full true How To Get What You "Want"- Goal Setting Tips for Success How To Get What You "Want"- Goal Setting Tips for Success Summary

In this conversation, Stefanie Couch discusses the significance of goal setting and personal wants, emphasizing the need for individuals to define what they truly desire in life. She introduces the concept of a daily wants list and the 12-week year strategy to help break down larger goals into manageable tasks. Stefanie encourages listeners to reflect on their aspirations and prepare for the upcoming year with a clear focus on their objectives.

Key Takeaways

  • Most leaders are too busy to define their personal wants.
  • A daily wants list can help clarify your desires.
  • Goals can change and do not have to be practical.
  • Focus on a few big goals at a time.
  • The 12-week year helps break down goals into manageable sprints.
  • Define your end goal to create a clear path.
  • Don't overwhelm yourself with too many goals.
  • Use the last weeks of the year to push towards your goals.
  • Reflect on what you want before the new year.
  • Setting clear goals can lead to significant achievements.



👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Summary

In this conversation, Stefanie Couch discusses the significance of goal setting and personal wants, emphasizing the need for individuals to define what they truly desire in life. She introduces the concept of a daily wants list and the 12-week year strategy to help break down larger goals into manageable tasks. Stefanie encourages listeners to reflect on their aspirations and prepare for the upcoming year with a clear focus on their objectives.

Key Takeaways

  • Most leaders are too busy to define their personal wants.
  • A daily wants list can help clarify your desires.
  • Goals can change and do not have to be practical.
  • Focus on a few big goals at a time.
  • The 12-week year helps break down goals into manageable sprints.
  • Define your end goal to create a clear path.
  • Don't overwhelm yourself with too many goals.
  • Use the last weeks of the year to push towards your goals.
  • Reflect on what you want before the new year.
  • Setting clear goals can lead to significant achievements.



👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> GRIT Blueprint with Stefanie Couch Buzzsprout-16126365 Mon, 18 Nov 2024 09:00:00 -0500 526 goal setting, personal goals, wants list, 12 week year, business growth, personal development, achieving goals, time management, leadership, motivation 1 18 full false Hacia Atherton Hacia Atherton This week Stefanie has Hacia Atherton on the show.

Hacia is a dynamic and visionary leader dedicated to fostering diversity and inclusion in the skilled trades industry. As the CEO and Founder of Empowered Women in Trades (EWIT), Hacia has driven the organization to national recognition, earning accolades such as the Telstra Best of Business Vic Winner and National Finalist for Accelerating Women. Her journey into this impactful role was inspired by a life-threatening accident which introduced her to the transformative power of positive psychology, shaping her mission to prioritize psychological wellbeing in the workplace.

Hacia holds a Master's in Applied Positive Psychology and is a CPA-accredited professional, bringing a unique blend of expertise in mental wellbeing and business acumen to her leadership roles. Her career is marked by a commitment to placing people before profit, a philosophy she champions as a pathway to sustainable business success. This approach has been instrumental in her leadership at EWIT, where she advocates for creating supportive and inclusive environments for women in traditionally male-dominated fields.

In addition to her role at EWIT, Hacia serves as the Chair of the CPA Emerging Leaders Network and is a valued member of the La Trobe University Business School Advisory Board. Her contributions extend beyond organizational leadership to include thought leadership, such as her impactful keynotes at industry conferences and her recent appearance on Debra Coleman’s 'Have A Seat' podcast.

Hacia’s dedication to empowering others, combined with her strategic vision and deep understanding of positive psychology, continues to inspire change and drive progress in the skilled trades industry and beyond.

Links:

LinkedIn: https://www.linkedin.com/in/haciaatherton/

Instagram: https://www.instagram.com/startup_ceo_life/

Website: https://www.haciaatherton.com/



👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> This week Stefanie has Hacia Atherton on the show.

Hacia is a dynamic and visionary leader dedicated to fostering diversity and inclusion in the skilled trades industry. As the CEO and Founder of Empowered Women in Trades (EWIT), Hacia has driven the organization to national recognition, earning accolades such as the Telstra Best of Business Vic Winner and National Finalist for Accelerating Women. Her journey into this impactful role was inspired by a life-threatening accident which introduced her to the transformative power of positive psychology, shaping her mission to prioritize psychological wellbeing in the workplace.

Hacia holds a Master's in Applied Positive Psychology and is a CPA-accredited professional, bringing a unique blend of expertise in mental wellbeing and business acumen to her leadership roles. Her career is marked by a commitment to placing people before profit, a philosophy she champions as a pathway to sustainable business success. This approach has been instrumental in her leadership at EWIT, where she advocates for creating supportive and inclusive environments for women in traditionally male-dominated fields.

In addition to her role at EWIT, Hacia serves as the Chair of the CPA Emerging Leaders Network and is a valued member of the La Trobe University Business School Advisory Board. Her contributions extend beyond organizational leadership to include thought leadership, such as her impactful keynotes at industry conferences and her recent appearance on Debra Coleman’s 'Have A Seat' podcast.

Hacia’s dedication to empowering others, combined with her strategic vision and deep understanding of positive psychology, continues to inspire change and drive progress in the skilled trades industry and beyond.

Links:

LinkedIn: https://www.linkedin.com/in/haciaatherton/

Instagram: https://www.instagram.com/startup_ceo_life/

Website: https://www.haciaatherton.com/



👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> GRIT Blueprint Buzzsprout-15989090 Fri, 25 Oct 2024 09:00:00 -0400 2256 1 17 full false Josh Luebker Josh Luebker This week Stefanie is joined by Josh Luebker.

Josh is the Owner of Sulphur Prairie Management, a Construction Management and Construction Financial consulting firm specializing in Subcontractors. Since joining the industry in 2014, Josh has been part of over 150 projects upwards of $300M+. As a project manager and master electrician, Josh has worked from the east coast to the midwest on data centers, military bases, higher education, runways, hospitals, multifamily, and more. He took his industry knowledge of how operations and financials interlace and creates curated programs to help Construction Subcontracting Businesses establish standards to thrive operationally and financially. To couple consulting, Josh has created an Online Construction Management Certification Program that develops operations teams anywhere from a fresh new hire all the way to becoming a Division Manager to train teams to the company standard.

Links:
LinkedIn: https://www.linkedin.com/in/josh-luebker-subcontractor-fractional-cfo-coo/
Youtube: https://www.youtube.com/@SulphurPrairieManagement
Website: https://certifications.sulphurprairie.us/

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Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> This week Stefanie is joined by Josh Luebker.

Josh is the Owner of Sulphur Prairie Management, a Construction Management and Construction Financial consulting firm specializing in Subcontractors. Since joining the industry in 2014, Josh has been part of over 150 projects upwards of $300M+. As a project manager and master electrician, Josh has worked from the east coast to the midwest on data centers, military bases, higher education, runways, hospitals, multifamily, and more. He took his industry knowledge of how operations and financials interlace and creates curated programs to help Construction Subcontracting Businesses establish standards to thrive operationally and financially. To couple consulting, Josh has created an Online Construction Management Certification Program that develops operations teams anywhere from a fresh new hire all the way to becoming a Division Manager to train teams to the company standard.

Links:
LinkedIn: https://www.linkedin.com/in/josh-luebker-subcontractor-fractional-cfo-coo/
Youtube: https://www.youtube.com/@SulphurPrairieManagement
Website: https://certifications.sulphurprairie.us/

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Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> GRIT Blueprint Buzzsprout-15892816 Tue, 08 Oct 2024 17:00:00 -0400 2973 1 16 full false Cory Charles Cory Charles This week Stefanie has Cory Charles on the podcast. 

In a world that thrives on the status quo, Cory Charles redefines what transformation means. He’s spent nearly two decades empowering leaders and teams to break free from conventional thinking. By merging bold creativity with practical growth strategies, Cory helps organizations unlock their potential and achieve unprecedented success.

LINKS

https://linktr.ee/KXNG.CHARLES.III

www.superheromindset.co

https://www.linkedin.com/in/cory-charles/

 


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👉 Book a Strategy Call

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Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> This week Stefanie has Cory Charles on the podcast. 

In a world that thrives on the status quo, Cory Charles redefines what transformation means. He’s spent nearly two decades empowering leaders and teams to break free from conventional thinking. By merging bold creativity with practical growth strategies, Cory helps organizations unlock their potential and achieve unprecedented success.

LINKS

https://linktr.ee/KXNG.CHARLES.III

www.superheromindset.co

https://www.linkedin.com/in/cory-charles/

 


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Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

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Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> GRIT Blueprint Buzzsprout-15778212 Wed, 18 Sep 2024 22:00:00 -0400 3695 1 16 full false Stacy Ennis Stacy Ennis Stacy is a best-selling author, book coach, and speaker on a mission to help leaders clarify their ideas and harness their unique story to make an impact. Her background includes impacting more than 100 books in her 14-plus years in publishing; ghostwriting for a Nobel Prize winner in medicine; and leading as executive editor of Sam’s Club’s Healthy Living Made Simple, a publication that reached around 11 million readers. Stacy’s work and writing have been featured in Yahoo!, Inc., Insider, Publisher’s Weekly, and the TEDx stage. Stacy is also the host of the podcast Beyond Better and holds a master’s in writing and editing from the University of Cincinnati.

Learn more at www.stacyennis.com

Instagram: @stacyennis

LinkedIn: Stacy Ennis, M.A. 

Website: https://stacyennis.com/

Podcast: Beyond Better with Stacy Ennis

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Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Stacy is a best-selling author, book coach, and speaker on a mission to help leaders clarify their ideas and harness their unique story to make an impact. Her background includes impacting more than 100 books in her 14-plus years in publishing; ghostwriting for a Nobel Prize winner in medicine; and leading as executive editor of Sam’s Club’s Healthy Living Made Simple, a publication that reached around 11 million readers. Stacy’s work and writing have been featured in Yahoo!, Inc., Insider, Publisher’s Weekly, and the TEDx stage. Stacy is also the host of the podcast Beyond Better and holds a master’s in writing and editing from the University of Cincinnati.

Learn more at www.stacyennis.com

Instagram: @stacyennis

LinkedIn: Stacy Ennis, M.A. 

Website: https://stacyennis.com/

Podcast: Beyond Better with Stacy Ennis

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Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> GRIT Blueprint Buzzsprout-15637414 Thu, 29 Aug 2024 09:00:00 -0400 2812 1 15 full false Ross Brouse Ross Brouse Ross Brouse is the founder of Continuous Threat Check, a comprehensive and structured diagnostic tool designed to identify hidden gaps in your technology. Since its inception in 2018, Ross has engaged with hundreds of IT professionals, helping them uncover vulnerabilities that lead to unnecessary disruptions and frustrations.

The Continuous Threat Check provides more than just peace of mind; it offers a clear roadmap for addressing IT vulnerabilities. This ensures businesses can avoid downtime, reduce the risk of cyber-attacks, and prevent financial losses.

Ross's expertise spans across various domains, including cybersecurity, data security, network security, information technology, cloud computing, healthcare compliance, and healthcare practices. His deep understanding of infrastructure, leadership, business operations, networking, and IT edutainment positions him as a trusted guide for IT teams and professionals seeking to optimize their technology and safeguard their operations.Ross Brouse's mission is clear: to help businesses identify their technology gaps and provide actionable steps to fill them, ensuring optimal performance and security. Ask Ross how his expertise can help your business meet its potential by eliminating technology vulnerabilities.

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Ross Brouse is the founder of Continuous Threat Check, a comprehensive and structured diagnostic tool designed to identify hidden gaps in your technology. Since its inception in 2018, Ross has engaged with hundreds of IT professionals, helping them uncover vulnerabilities that lead to unnecessary disruptions and frustrations.

The Continuous Threat Check provides more than just peace of mind; it offers a clear roadmap for addressing IT vulnerabilities. This ensures businesses can avoid downtime, reduce the risk of cyber-attacks, and prevent financial losses.

Ross's expertise spans across various domains, including cybersecurity, data security, network security, information technology, cloud computing, healthcare compliance, and healthcare practices. His deep understanding of infrastructure, leadership, business operations, networking, and IT edutainment positions him as a trusted guide for IT teams and professionals seeking to optimize their technology and safeguard their operations.Ross Brouse's mission is clear: to help businesses identify their technology gaps and provide actionable steps to fill them, ensuring optimal performance and security. Ask Ross how his expertise can help your business meet its potential by eliminating technology vulnerabilities.

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> GRIT Blueprint Buzzsprout-15634492 Sat, 24 Aug 2024 12:00:00 -0400 2728 1 14 full false Andrew Brown Andrew Brown Stefanie's guest this week is Andrew Brown.

Andrew is the CEO and co-founder of Toolfetch, an extensive online eCommerce platform specializing in tools, equipment, and safety supplies for the industrial and construction supply industries. Founded alongside his brother, Toolfetch has grown into one of the largest suppliers in the sector, boasting over 6,000 partnerships with top industry brands and a catalog of more than 2,000,000 products available for rapid shipment. Andrew is also a LinkedIn influencer in the trades and the host of the podcast "The Lost Art of Skilled Trades," where he shares insights and stories to further support and promote the skilled trades industry.
Andrew's commitment to the trades was profoundly influenced by his experiences on September 11th, 2001. At 23 years old, he witnessed the devastating attacks in New York City and felt compelled to help. Volunteering at ground zero, he was moved by the dedication of EMS workers, firefighters, and tradespeople. This experience inspired him to advocate for the trades and honor those who contribute tirelessly to their communities. Leaving his IT job, Andrew dedicated himself to building Toolfetch and promoting the skilled trades through the Skilled Trades Advisory Council Foundation (STAC), an organization he co-founded to raise awareness and create opportunities in essential professions such as electrical, plumbing, HVAC, and construction.

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Stefanie's guest this week is Andrew Brown.

Andrew is the CEO and co-founder of Toolfetch, an extensive online eCommerce platform specializing in tools, equipment, and safety supplies for the industrial and construction supply industries. Founded alongside his brother, Toolfetch has grown into one of the largest suppliers in the sector, boasting over 6,000 partnerships with top industry brands and a catalog of more than 2,000,000 products available for rapid shipment. Andrew is also a LinkedIn influencer in the trades and the host of the podcast "The Lost Art of Skilled Trades," where he shares insights and stories to further support and promote the skilled trades industry.
Andrew's commitment to the trades was profoundly influenced by his experiences on September 11th, 2001. At 23 years old, he witnessed the devastating attacks in New York City and felt compelled to help. Volunteering at ground zero, he was moved by the dedication of EMS workers, firefighters, and tradespeople. This experience inspired him to advocate for the trades and honor those who contribute tirelessly to their communities. Leaving his IT job, Andrew dedicated himself to building Toolfetch and promoting the skilled trades through the Skilled Trades Advisory Council Foundation (STAC), an organization he co-founded to raise awareness and create opportunities in essential professions such as electrical, plumbing, HVAC, and construction.

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> GRIT Blueprint Buzzsprout-15469078 Fri, 26 Jul 2024 09:00:00 -0400 3103 1 13 full false Laura Workman Laura Workman This week's guest is Laura Workman.

Laura is the CEO and founder of Thrive Leadership Coaching and the Hire & Thrive program, where she transforms leaders and organizations to reduce burnout and increase profitability. With over twenty years of experience, Laura excels in turning around sales and operations to boost profitability, enhance employee engagement, and improve brand image.

Laura offers innovative consulting and coaching solutions to help businesses grow and succeed. She focuses on transforming the employee experience and cultivating a strong organizational culture through strategic people practices and transformational coaching.

At Thrive Leadership Academy, Laura provides services such as Inspired Leadership Training, Talent Optimization, Employee Engagement, Culture Transformation, Performance Management, and Executive Coaching.

Join Laura as she shares insights and strategies for business success. Visit www.lauraworkman.com to learn more and connect with her.

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> This week's guest is Laura Workman.

Laura is the CEO and founder of Thrive Leadership Coaching and the Hire & Thrive program, where she transforms leaders and organizations to reduce burnout and increase profitability. With over twenty years of experience, Laura excels in turning around sales and operations to boost profitability, enhance employee engagement, and improve brand image.

Laura offers innovative consulting and coaching solutions to help businesses grow and succeed. She focuses on transforming the employee experience and cultivating a strong organizational culture through strategic people practices and transformational coaching.

At Thrive Leadership Academy, Laura provides services such as Inspired Leadership Training, Talent Optimization, Employee Engagement, Culture Transformation, Performance Management, and Executive Coaching.

Join Laura as she shares insights and strategies for business success. Visit www.lauraworkman.com to learn more and connect with her.

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> GRIT Blueprint Buzzsprout-15386544 Tue, 09 Jul 2024 20:00:00 -0400 2766 1 12 full false Katy Devlin Katy Devlin This week Stefanie has Katy Devlin on the show.

Katy is content director for the National Glass Association, where she heads up the NGA’s magazine and digital publications, Glass Magazine and Window + Door, and leads conference programming for the BEC Conference, the GlassBuild Main Stage and the Glazing Executives Forum. Katy has 20 years’ experience in the glass and fenestration industries, all at the NGA. She joined the association in 2004 while completing a degree in journalism from the University of Maryland.

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> This week Stefanie has Katy Devlin on the show.

Katy is content director for the National Glass Association, where she heads up the NGA’s magazine and digital publications, Glass Magazine and Window + Door, and leads conference programming for the BEC Conference, the GlassBuild Main Stage and the Glazing Executives Forum. Katy has 20 years’ experience in the glass and fenestration industries, all at the NGA. She joined the association in 2004 while completing a degree in journalism from the University of Maryland.

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> GRIT Blueprint Buzzsprout-15291087 Tue, 25 Jun 2024 11:00:00 -0400 2888 1 11 full false Megan Shapiro Megan Shapiro This week Stefanie has Megan Shapiro on the show. 

Megan is a seasoned Construction Risk Strategist and attorney in California. She has extensive experience in mitigating risks in the construction industry, excelling in project management, risk assessment, insurance, contract negotiation, and safety protocols. Known for her proactive approach, Megan identifies potential risks early and develops effective mitigation strategies. She fosters strong relationships with clients and stakeholders, ensuring seamless communication and collaboration. Megan's dedication to continuous learning and innovation in construction risk management makes her a trusted advisor and key contributor to project success.

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> This week Stefanie has Megan Shapiro on the show. 

Megan is a seasoned Construction Risk Strategist and attorney in California. She has extensive experience in mitigating risks in the construction industry, excelling in project management, risk assessment, insurance, contract negotiation, and safety protocols. Known for her proactive approach, Megan identifies potential risks early and develops effective mitigation strategies. She fosters strong relationships with clients and stakeholders, ensuring seamless communication and collaboration. Megan's dedication to continuous learning and innovation in construction risk management makes her a trusted advisor and key contributor to project success.

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> GRIT Blueprint Buzzsprout-15234340 Tue, 11 Jun 2024 18:00:00 -0400 2168 1 10 full false Leah Hadley Leah Hadley This week Stefanie has Leah Hadley on the podcast.
 
 Leah is dedicated to providing compassionate financial guidance through life's transitions. Having navigated many challenging financial times herself—such as becoming a parent of three overnight, going through a divorce, and building a business from the ground up—Leah understands the importance of resourcefulness and careful financial planning for peace of mind.

As a former investment analyst, sought-after speaker, and award-winning financial planner, Leah brings a wealth of knowledge and experience to her clients. She is the proud founder of Intentional Wealth Management and Intentional Divorce Solutions. With over 15 years of experience, Leah is an Accredited Financial Counselor (AFC®️), a Certified Divorce Financial Analyst (CDFA®️), and a seasoned mediator, dedicated to helping clients make intentional financial decisions.

Based in Ohio, Leah is actively involved in her local community and serves as the Director of Corporate Partnerships for the National Association of Women Business Owners (NAWBO) Cleveland Chapter. When she's not working, Leah enjoys spending quality time with her kids and dogs in the beautiful Cleveland Metroparks.

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> This week Stefanie has Leah Hadley on the podcast.
 
 Leah is dedicated to providing compassionate financial guidance through life's transitions. Having navigated many challenging financial times herself—such as becoming a parent of three overnight, going through a divorce, and building a business from the ground up—Leah understands the importance of resourcefulness and careful financial planning for peace of mind.

As a former investment analyst, sought-after speaker, and award-winning financial planner, Leah brings a wealth of knowledge and experience to her clients. She is the proud founder of Intentional Wealth Management and Intentional Divorce Solutions. With over 15 years of experience, Leah is an Accredited Financial Counselor (AFC®️), a Certified Divorce Financial Analyst (CDFA®️), and a seasoned mediator, dedicated to helping clients make intentional financial decisions.

Based in Ohio, Leah is actively involved in her local community and serves as the Director of Corporate Partnerships for the National Association of Women Business Owners (NAWBO) Cleveland Chapter. When she's not working, Leah enjoys spending quality time with her kids and dogs in the beautiful Cleveland Metroparks.

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Buzzsprout-15164541 Thu, 30 May 2024 12:00:00 -0400 2416 1 9 full false Tina Breen Tina Breen This week Stefanie's guest is Tina Breen. 

Tina is a dynamic leader with a proven track record of success in the automotive and lumber/building materials industries. With over a decade of experience at Manufacturers Reserve Supply (MRS), Tina has consistently driven strategic growth and innovation.

Beginning her career at ADESA, Tina played a pivotal role in pioneering online car sales in the United States, traveling extensively to share her expertise with car auctions across North America. Transitioning to MRS in 2006, Tina quickly rose through the ranks from Sales Manager to General Sales Manager and Vice President, Sales & Marketing. Under her leadership, MRS experienced unprecedented growth, transforming from a relationship-based sales force to a consultative, high-performing team.

Tina's commitment to professional development is evident in her educational achievements. She holds a Bachelor's degree in Industrial and Organizational Psychology and a Master's in Psychology, specializing in Industrial and Organizational Development, both from Purdue University. Tina's passion for learning extends beyond her own advancement; she is dedicated to utilizing her education to strategically grow MRS and empower her team.

In addition to her professional endeavors, Tina aspires to share her knowledge and experience as an adjunct professor, nurturing the next generation of leaders in industrial and organizational psychology.

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Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> This week Stefanie's guest is Tina Breen. 

Tina is a dynamic leader with a proven track record of success in the automotive and lumber/building materials industries. With over a decade of experience at Manufacturers Reserve Supply (MRS), Tina has consistently driven strategic growth and innovation.

Beginning her career at ADESA, Tina played a pivotal role in pioneering online car sales in the United States, traveling extensively to share her expertise with car auctions across North America. Transitioning to MRS in 2006, Tina quickly rose through the ranks from Sales Manager to General Sales Manager and Vice President, Sales & Marketing. Under her leadership, MRS experienced unprecedented growth, transforming from a relationship-based sales force to a consultative, high-performing team.

Tina's commitment to professional development is evident in her educational achievements. She holds a Bachelor's degree in Industrial and Organizational Psychology and a Master's in Psychology, specializing in Industrial and Organizational Development, both from Purdue University. Tina's passion for learning extends beyond her own advancement; she is dedicated to utilizing her education to strategically grow MRS and empower her team.

In addition to her professional endeavors, Tina aspires to share her knowledge and experience as an adjunct professor, nurturing the next generation of leaders in industrial and organizational psychology.

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Buzzsprout-15100157 Wed, 22 May 2024 18:00:00 -0400 3809 1 8 full false Episode 7: Amber Deimler Episode 7: Amber Deimler This week Stefanie's guest is Amber Deimler. 

Amber is the Vice President of Sales at DCI Group, where she leads sales teams across its three divisions: Demountable Concepts, Inc., MyGlassTruck.com, and DCI Fleet Service. She fosters an entrepreneurial environment that encourages innovation at every level, driving new product offerings and process improvements. With a background from the University of Delaware and extensive experience in transportation and logistics, Amber excels in customer acquisition, having secured multi-million-dollar sales in diverse industries. Her strategic approach enhances growth, profitability, and new market penetration. In addition, Amber is an incredible advocate for women in business, she loves teaching other women how to thrive in their careers.

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> This week Stefanie's guest is Amber Deimler. 

Amber is the Vice President of Sales at DCI Group, where she leads sales teams across its three divisions: Demountable Concepts, Inc., MyGlassTruck.com, and DCI Fleet Service. She fosters an entrepreneurial environment that encourages innovation at every level, driving new product offerings and process improvements. With a background from the University of Delaware and extensive experience in transportation and logistics, Amber excels in customer acquisition, having secured multi-million-dollar sales in diverse industries. Her strategic approach enhances growth, profitability, and new market penetration. In addition, Amber is an incredible advocate for women in business, she loves teaching other women how to thrive in their careers.

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Buzzsprout-15068882 Tue, 14 May 2024 15:00:00 -0400 4481 1 7 full false Episode 6: Melanie Dettmer Episode 6: Melanie Dettmer This week's guest is Melanie Dettmer.

Melanie is a Business Development Manager and leader at the National Glass Association (NGA), where she leverages her extensive experience in the glass industry. She began her career in customer service at Old Castle Building Envelope in Bloomington, thanks to a referral from a friend. Later, she moved to Bryn Glass in Minneapolis, expanding her role to include estimating, project management, and contract sales. Melanie is passionate about the glass industry, particularly its emphasis on teamwork and community. She is an advocate for women in construction and trades, actively working to increase female participation and visibility in the industry. Melanie is also known for her exceptional ability to connect people and organizations, enhancing business development and collaborative opportunities.

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> This week's guest is Melanie Dettmer.

Melanie is a Business Development Manager and leader at the National Glass Association (NGA), where she leverages her extensive experience in the glass industry. She began her career in customer service at Old Castle Building Envelope in Bloomington, thanks to a referral from a friend. Later, she moved to Bryn Glass in Minneapolis, expanding her role to include estimating, project management, and contract sales. Melanie is passionate about the glass industry, particularly its emphasis on teamwork and community. She is an advocate for women in construction and trades, actively working to increase female participation and visibility in the industry. Melanie is also known for her exceptional ability to connect people and organizations, enhancing business development and collaborative opportunities.

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Buzzsprout-15025670 Tue, 07 May 2024 13:00:00 -0400 3038 1 6 full false Episode 5: John Wheeler Episode 5: John Wheeler This week Stefanie talks with John Wheeler. 

John is a distinguished Sales Leader at Paradigm, renowned for his deep passion for the Millwork industry and his innovative contributions to the field. With decades of expertise in distribution and sales, John's strategic insights and forward-thinking approaches have propelled significant advancements and growth within the sector. Outside of his professional commitments, John enriches his life as a dedicated family man and a talented musician. His love for Millwork and his inventive spirit make him a true pioneer, continually pushing the boundaries of what's possible in the industry.

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> This week Stefanie talks with John Wheeler. 

John is a distinguished Sales Leader at Paradigm, renowned for his deep passion for the Millwork industry and his innovative contributions to the field. With decades of expertise in distribution and sales, John's strategic insights and forward-thinking approaches have propelled significant advancements and growth within the sector. Outside of his professional commitments, John enriches his life as a dedicated family man and a talented musician. His love for Millwork and his inventive spirit make him a true pioneer, continually pushing the boundaries of what's possible in the industry.

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> GRIT Blueprint Buzzsprout-14979775 Tue, 30 Apr 2024 09:00:00 -0400 3595 1 5 full false Episode 4: Katie Allen Episode 4: Katie Allen This week Stefanie is joined by Katie Allen.

Katie is a passionate stylist who empowers women through fashion, helping them express confidence and style. Founder of Katie Just Styled and the Style Squad, she specializes in assisting female entrepreneurs to enhance their professional image. Katie also hosts a podcast where she discusses style strategies and insights, further expanding her platform to inspire and educate women about the importance of style as a tool for personal and professional success. With a degree in Fashion, Katie's expertise offers transformative styling experiences.

You can find more info about Katie at katiejuststyled.com and on her podcast, Styled For Life. 

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> This week Stefanie is joined by Katie Allen.

Katie is a passionate stylist who empowers women through fashion, helping them express confidence and style. Founder of Katie Just Styled and the Style Squad, she specializes in assisting female entrepreneurs to enhance their professional image. Katie also hosts a podcast where she discusses style strategies and insights, further expanding her platform to inspire and educate women about the importance of style as a tool for personal and professional success. With a degree in Fashion, Katie's expertise offers transformative styling experiences.

You can find more info about Katie at katiejuststyled.com and on her podcast, Styled For Life. 

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Buzzsprout-14941136 Tue, 23 Apr 2024 11:00:00 -0400 3232 1 4 full true Deb Curtis Deb Curtis In this episode, Stef interviews Deb Curtis about her journey on LinkedIn and her experience in acquiring established businesses with SBA loans. Deb shares her background and how she overcame challenges to achieve success in her career. They also discuss their shared love for music and the importance of taking risks and overcoming fear in entrepreneurship. Deb explains the opportunity in acquiring established businesses and the process of obtaining an SBA loan for business acquisition. The conversation also touches on the value of personal relationships and networking in finding businesses for sale. They encourage individuals to be authentic and define their own success. 

You can find out more about Deb at debcurtis.com.

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> In this episode, Stef interviews Deb Curtis about her journey on LinkedIn and her experience in acquiring established businesses with SBA loans. Deb shares her background and how she overcame challenges to achieve success in her career. They also discuss their shared love for music and the importance of taking risks and overcoming fear in entrepreneurship. Deb explains the opportunity in acquiring established businesses and the process of obtaining an SBA loan for business acquisition. The conversation also touches on the value of personal relationships and networking in finding businesses for sale. They encourage individuals to be authentic and define their own success. 

You can find out more about Deb at debcurtis.com.

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> GRIT Blueprint Buzzsprout-14901343 Tue, 16 Apr 2024 14:00:00 -0400 3880 1 3 full false Gina Schaefer Gina Schaefer This week, Stefanie sits down with Gina Schaefer. 

Gina is the Founder and CEO of a chain of Ace Hardware stores located in Washington, D.C., Baltimore, MD, Alexandria, VA, Takoma Park, MD and Silver Spring, MD. She is a passionate entrepreneur who grew her company from one to 13 stores in 18 years and now leads a multimillion-dollar business that employs more than 250 people. She is dedicated to maintaining a strong corporate culture. Schaefer's big passion is for developing urban markets, supporting small businesses and helping women to succeed in all aspects of the hardware industry. She has tirelessly focused on the "Return to Main Street" movement in her own city of Washington, D.C., to promote Shop Local campaigns and community revitalization in urban areas.

You can find out more and connect with Gina through her website: https://www.ginaschaefer.com/


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> This week, Stefanie sits down with Gina Schaefer. 

Gina is the Founder and CEO of a chain of Ace Hardware stores located in Washington, D.C., Baltimore, MD, Alexandria, VA, Takoma Park, MD and Silver Spring, MD. She is a passionate entrepreneur who grew her company from one to 13 stores in 18 years and now leads a multimillion-dollar business that employs more than 250 people. She is dedicated to maintaining a strong corporate culture. Schaefer's big passion is for developing urban markets, supporting small businesses and helping women to succeed in all aspects of the hardware industry. She has tirelessly focused on the "Return to Main Street" movement in her own city of Washington, D.C., to promote Shop Local campaigns and community revitalization in urban areas.

You can find out more and connect with Gina through her website: https://www.ginaschaefer.com/


👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Buzzsprout-14853796 Tue, 09 Apr 2024 09:00:00 -0400 3610 1 2 full false Abby Cornelius Abby Cornelius Stefanie is joined by Abby Cornelius.

Abby Cornelius has a rich professional background, having spent 19 years in the homebuilding industry where she advanced through various roles, culminating in significant leadership positions. This experience, combined with her personal growth journey and the mentorship she received, ignited her passion for coaching. She now focuses on empowering women in their careers, leveraging her insights and experiences to foster development and success among her clients.

For more details, you can visit her website: https://www.abbycornelius.com/

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> Stefanie is joined by Abby Cornelius.

Abby Cornelius has a rich professional background, having spent 19 years in the homebuilding industry where she advanced through various roles, culminating in significant leadership positions. This experience, combined with her personal growth journey and the mentorship she received, ignited her passion for coaching. She now focuses on empowering women in their careers, leveraging her insights and experiences to foster development and success among her clients.

For more details, you can visit her website: https://www.abbycornelius.com/

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.

]]> GRIT Blueprint Buzzsprout-14809914 Tue, 02 Apr 2024 07:00:00 -0400 3683 1 1 full false