Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online Fri, 24 Apr 2026 00:05:17 -0400 https://www.buzzsprout.com/2333506 en-us © 2026 Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online yes 090801cb-72bd-568b-a81c-37986ad07f6b heidi.buchanan@gmail.com Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt episodic false How do I grow my business on social media? 


What’s the best type of content to post on Instagram, YouTube and LinkedIn? 


How frequently do I post on social media and how do I even know if what I’m doing is working? 


Welcome to "Stop The Scroll” a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online. 


Hosted by Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency. 


Heidi shares all the best tips to help you show up online confidently with tips such as what really goes into a content strategy and how to stop overthinking your content. 


Heidi’s strategies have helped her and her clients build six-figure businesses over her 15-plus years in the marketing industry, working with brands of all sizes to accomplish their business goals online. Ready to thrive? Tune in! 




This podcast will answer questions like 


  1. What are the pros and cons of social media in business?
  2. How do I start social media marketing?
  3. What are essential strategies for Effective Social Media Marketing
  4. What are some Top Social Media Trends to Shape Your Strategy
  5. What are social listening tools and how do I use them to understand my audience?
  6. Exploring the Advantages of Social Media for Businesses
  7. How can you Leverage the Many Benefits of Social Media for Business Growth
  8. Storytelling Techniques That Captivate Social Media Users
  9. The Art of Storytelling in Marketing
  10. Creative Social Media Content Ideas to Refresh Your Feed
]]> Buzzsprout (https://www.buzzsprout.com) Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt heidi.buchanan@gmail.com https://storage.buzzsprout.com/gsmnrxzuwktim9ihj7lx4ultwjn6?.jpg Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online Lessons in Entrepreneurship – What 6 years in business has taught me Lessons in Entrepreneurship – What 6 years in business has taught me This week we’re celebrating six years in business – and two years of podcasting! 

But we’re also marking a milestone in that we’re putting a pause on season one of the podcast. In this reflective episode, I’m sharing the biggest lessons entrepreneurship has taught me about marketing, leadership, authenticity, and growth. We’re having an honest conversation about what it really looks like to grow a business through changing seasons. Because entrepreneurship is not just about strategy. It is also about protecting your bandwidth, knowing your priorities, and giving yourself permission to evolve.

In this episode, I’m walking through six of the biggest lessons I’ve learned, including why engagement still matters more than being everywhere, why authentic marketing matters more than ever in a world full of AI-generated content, and why having the right people in your corner can change everything.

If you’re a small business owner or entrepreneur who has been feeling stretched thin, questioning your next move, or trying to grow your business without losing yourself in the process, this episode is for you. It is a personal and practical conversation about social media strategy, business growth, knowing your capacity, raising your rates, and building a business that supports the life you actually want.


Episode Highlights:

  • Why engagement still drives growth, both online and offline
  • The reminder that you do not have to be everywhere, but you do have to show up
  • Why authenticity matters even more in the age of AI-generated content
  • The difference between bandwidth and capacity in business
  • Why some seasons are for growth and others are simply for survival
  • The importance of surrounding yourself with honest, supportive people
  • Why business owners need to stop underselling themselves and raise their rates
  • How social media has changed and why owned marketing matters more than ever


Resources & Mentions:


Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Your reviews help us reach more creators like you!


Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> This week we’re celebrating six years in business – and two years of podcasting! 

But we’re also marking a milestone in that we’re putting a pause on season one of the podcast. In this reflective episode, I’m sharing the biggest lessons entrepreneurship has taught me about marketing, leadership, authenticity, and growth. We’re having an honest conversation about what it really looks like to grow a business through changing seasons. Because entrepreneurship is not just about strategy. It is also about protecting your bandwidth, knowing your priorities, and giving yourself permission to evolve.

In this episode, I’m walking through six of the biggest lessons I’ve learned, including why engagement still matters more than being everywhere, why authentic marketing matters more than ever in a world full of AI-generated content, and why having the right people in your corner can change everything.

If you’re a small business owner or entrepreneur who has been feeling stretched thin, questioning your next move, or trying to grow your business without losing yourself in the process, this episode is for you. It is a personal and practical conversation about social media strategy, business growth, knowing your capacity, raising your rates, and building a business that supports the life you actually want.


Episode Highlights:

  • Why engagement still drives growth, both online and offline
  • The reminder that you do not have to be everywhere, but you do have to show up
  • Why authenticity matters even more in the age of AI-generated content
  • The difference between bandwidth and capacity in business
  • Why some seasons are for growth and others are simply for survival
  • The importance of surrounding yourself with honest, supportive people
  • Why business owners need to stop underselling themselves and raise their rates
  • How social media has changed and why owned marketing matters more than ever


Resources & Mentions:


Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Your reviews help us reach more creators like you!


Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-19053156 Fri, 24 Apr 2026 00:00:00 -0400 1558 90 full false Followers Aren’t Clients: Why Vanity Metrics Don’t Pay the Bills Followers Aren’t Clients: Why Vanity Metrics Don’t Pay the Bills What if the numbers you’ve been obsessing over are the ones that matter the least?

In this episode of Stop the Scroll, I’m breaking down the truth about vanity metrics and why more followers, more likes, and more comments do not automatically mean more leads or more revenue. 

We’re taking a candid look at the comparison trap that so many business owners fall into and explains why follower count is often a misleading measure of success, especially for service-based businesses. This conversation is a solid reminder that social media should be a supporting factor in your business goals, and not distract you from them. 

If you’ve ever looked at someone else’s engagement and wondered if you’re behind, this episode will help you refocus on what really moves the needle and how to create content that leads to connection, trust, and ultimately, clients. 


Episode Highlights:

  • Why followers, likes, and comments are considered vanity metrics
  • Why going viral does not always mean reaching the right audience
  • The importance of creating content with purpose
  • How to use calls to action that match your audience’s stage of awareness
  • How to stop chasing validation and start posting for outcomes


Resources & Mentions:


Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Your reviews help us reach more creators like you!


Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> What if the numbers you’ve been obsessing over are the ones that matter the least?

In this episode of Stop the Scroll, I’m breaking down the truth about vanity metrics and why more followers, more likes, and more comments do not automatically mean more leads or more revenue. 

We’re taking a candid look at the comparison trap that so many business owners fall into and explains why follower count is often a misleading measure of success, especially for service-based businesses. This conversation is a solid reminder that social media should be a supporting factor in your business goals, and not distract you from them. 

If you’ve ever looked at someone else’s engagement and wondered if you’re behind, this episode will help you refocus on what really moves the needle and how to create content that leads to connection, trust, and ultimately, clients. 


Episode Highlights:

  • Why followers, likes, and comments are considered vanity metrics
  • Why going viral does not always mean reaching the right audience
  • The importance of creating content with purpose
  • How to use calls to action that match your audience’s stage of awareness
  • How to stop chasing validation and start posting for outcomes


Resources & Mentions:


Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Your reviews help us reach more creators like you!


Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-18801817 Mon, 09 Mar 2026 00:00:00 -0400 1203 Vanity metrics, followers vs leads, social media lead generation, social media ROI, comparison trap in business, marketing metrics that matter, website traffic from social media, lead tracking, content with purpose 89 full false Why Going Viral isn’t a Social Media Strategy (Fan Favorite!) Why Going Viral isn’t a Social Media Strategy (Fan Favorite!) Everyone wants more views, and more followers in the social media space. 

So many business owners have said to me, “I want to go viral.”

Hard stop y’all. Going viral is nice, sure, but it’s not a part of a well-rounded social media strategy. 

In this episode, we’re talking about the obsession with going viral on social media and why it shouldn’t be a primary goal in your social media strategy. Simply put, virality does not equal success. Instead, we’re sharing about the importance of sustainable growth, meaningful engagement, and authentic content creation tailored to your specific audience, and the pitfalls of relying on viral content and why a strategy based on virality is not only unpredictable but also unsustainable. 


Episode Highlights:

  • Why virality shouldn’t be your primary goal.
  • The importance of meaningful engagement and building real connections with your audience.
  • Understanding why likes and followers don’t tell the full story.
  • Tips and strategies how to create content that resonates with your specific audience.


Thank you for tuning in to "Stop the Scroll." Don't forget to subscribe and leave a review if you enjoyed this episode. Happy listening!


Resources Mentioned

Book a strategy session - https://heidischmidtcreative.hbportal.co/public/664fa7b4b1ee43002b756f3e


Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> Everyone wants more views, and more followers in the social media space. 

So many business owners have said to me, “I want to go viral.”

Hard stop y’all. Going viral is nice, sure, but it’s not a part of a well-rounded social media strategy. 

In this episode, we’re talking about the obsession with going viral on social media and why it shouldn’t be a primary goal in your social media strategy. Simply put, virality does not equal success. Instead, we’re sharing about the importance of sustainable growth, meaningful engagement, and authentic content creation tailored to your specific audience, and the pitfalls of relying on viral content and why a strategy based on virality is not only unpredictable but also unsustainable. 


Episode Highlights:

  • Why virality shouldn’t be your primary goal.
  • The importance of meaningful engagement and building real connections with your audience.
  • Understanding why likes and followers don’t tell the full story.
  • Tips and strategies how to create content that resonates with your specific audience.


Thank you for tuning in to "Stop the Scroll." Don't forget to subscribe and leave a review if you enjoyed this episode. Happy listening!


Resources Mentioned

Book a strategy session - https://heidischmidtcreative.hbportal.co/public/664fa7b4b1ee43002b756f3e


Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-18712743 Mon, 23 Feb 2026 00:00:00 -0500 1385 social media strategy, social media strategy for Instagram, what is a social media strategy, social media content creation, Instagram content creation, how to go viral, how to go viral on Instagram, social media sales strategy, social media marketing 88 full false How to Keep Marketing When the World Feels Heavy (A Low-Energy Plan to Stay Consistent) How to Keep Marketing When the World Feels Heavy (A Low-Energy Plan to Stay Consistent) If you’ve been staring at your content calendar like… “I literally cannot today,” this episode is for you.

Because sometimes the world feels heavy, routines fall apart, motivation disappears, and marketing starts to feel pointless…or impossible. In this honest, real-time conversation, I’m sharing what I’m navigating too: the pressure to keep showing up, the exhaustion of trying to separate “Business Heidi” from the rest of me, and the reminder that you don’t have to be perfectly consistent to be effective.

We’re talking about what it looks like to show up as a whole human, how to create content that builds trust (especially when you’re not at 100%), and a “low-energy marketing plan” you can lean on when your bandwidth is limited—but your business still matters.


Episode Highlights:

  • Why it’s okay to give yourself grace when your routines (and your motivation) fall apart
  • How to show up authentically without turning your platform into a soapbox
  • Why “behind-the-scenes” and honest content builds connection faster than polished perfection
  • The mindset shift: every small action counts (even one Story, even one repurposed Reel)
  • My “low-energy marketing plan” for staying visible without burning out
  • Why having a strategy + calendar makes consistency feel simpler (and less emotional)
  • When it’s time to get help… and yes you can get help without outsourcing everything


Resources & Mentions:


Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Your reviews help us reach more creators like you!


Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> If you’ve been staring at your content calendar like… “I literally cannot today,” this episode is for you.

Because sometimes the world feels heavy, routines fall apart, motivation disappears, and marketing starts to feel pointless…or impossible. In this honest, real-time conversation, I’m sharing what I’m navigating too: the pressure to keep showing up, the exhaustion of trying to separate “Business Heidi” from the rest of me, and the reminder that you don’t have to be perfectly consistent to be effective.

We’re talking about what it looks like to show up as a whole human, how to create content that builds trust (especially when you’re not at 100%), and a “low-energy marketing plan” you can lean on when your bandwidth is limited—but your business still matters.


Episode Highlights:

  • Why it’s okay to give yourself grace when your routines (and your motivation) fall apart
  • How to show up authentically without turning your platform into a soapbox
  • Why “behind-the-scenes” and honest content builds connection faster than polished perfection
  • The mindset shift: every small action counts (even one Story, even one repurposed Reel)
  • My “low-energy marketing plan” for staying visible without burning out
  • Why having a strategy + calendar makes consistency feel simpler (and less emotional)
  • When it’s time to get help… and yes you can get help without outsourcing everything


Resources & Mentions:


Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Your reviews help us reach more creators like you!


Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-18640044 Mon, 09 Feb 2026 00:00:00 -0500 1292 marketing, authentic marketing, social media strategy, marketing tips, social media, online marketing, social media tips 87 full false The 2026 Reset: Building Consistency Without Burnout The 2026 Reset: Building Consistency Without Burnout Happy 2026! Heidi’s kicking off the year a little later than planned (because the end of 2025 was, in her words, a “complete and utter Schmidt show”)—but with a message every overwhelmed business owner needs to hear:

You don’t need to do more this year. You need to do what you can repeat.

In this episode, we’re breaking down the three anchors guiding our year: consistency, courage, and balance and we’re sharing how we’re simplifying our marketing (and life) while shifting her business more toward consulting/coaching and stepping into a major season of leadership.

 If you’ve been stuck in the “I should be doing more” spiral, this one is your permission slip to build a strategy that actually fits your bandwidth. 


Episode Highlights:

  • How to pick anchors for your year (not a mile-long goal list).
  • What consistency is and is not. 
  • How to simplify marketing with your minimum viable. 
  • Why repetition is a brand-building superpower. Most of your audience didn’t even see your last post—so you’re allowed to say the same thing again (and again).
  • Why you need to do one visibility move a day (or a few per week). Follow up with leads, send the DM, make the ask, nurture relationships…visibility compounds. 
  • Understand that burnout is expensive. It doesn’t make you successful, it makes you harder to find and can dry up your pipeline. Capacity isn’t a flaw; it’s data.


Resources & Mentions:


Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Your reviews help us reach more creators like you!


Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> Happy 2026! Heidi’s kicking off the year a little later than planned (because the end of 2025 was, in her words, a “complete and utter Schmidt show”)—but with a message every overwhelmed business owner needs to hear:

You don’t need to do more this year. You need to do what you can repeat.

In this episode, we’re breaking down the three anchors guiding our year: consistency, courage, and balance and we’re sharing how we’re simplifying our marketing (and life) while shifting her business more toward consulting/coaching and stepping into a major season of leadership.

 If you’ve been stuck in the “I should be doing more” spiral, this one is your permission slip to build a strategy that actually fits your bandwidth. 


Episode Highlights:

  • How to pick anchors for your year (not a mile-long goal list).
  • What consistency is and is not. 
  • How to simplify marketing with your minimum viable. 
  • Why repetition is a brand-building superpower. Most of your audience didn’t even see your last post—so you’re allowed to say the same thing again (and again).
  • Why you need to do one visibility move a day (or a few per week). Follow up with leads, send the DM, make the ask, nurture relationships…visibility compounds. 
  • Understand that burnout is expensive. It doesn’t make you successful, it makes you harder to find and can dry up your pipeline. Capacity isn’t a flaw; it’s data.


Resources & Mentions:


Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Your reviews help us reach more creators like you!


Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-18506592 Mon, 19 Jan 2026 00:00:00 -0500 1484 86 full false CEO Debrief: 2025 Wins, Lessons and Reflections CEO Debrief: 2025 Wins, Lessons and Reflections This year stretched me—in the best and hardest ways. And, if you know what’s to come, this is only the beginning, right?

In this unfiltered end of year recap, I’m pulling back the curtain on the wins I didn’t expect, the misses I’d repeat differently, and the pivots that changed our momentum in Q4.

You’ll hear why “diversify” became my lifeline, how I navigated client churn and capacity without burning out my team (or myself), and the surprising offers that worked when the “sure things” didn’t. If you’ve been building mid-flight and wondering what to double down on next, don’t miss out on these lessons. 

We’ll finish with what’s staying, what’s getting cut, and the 3 focus moves I’m taking into 2026 for the best year ever. 


Episode Highlights:

  • The theme of 2025: diversification…of offers, revenue, and relationship.


  • How I protected capacity and let the team lead more.


  • What I learned about new services – with simpler, clearer offers versus offers that drained energy. 


  • Why community beats the algorithm every time and how pruning misaligned work opened doors for referrals.


  • Campaign lessons carried over: clear messaging and consistency drive real conversions.


  • For 2026, how I’m simplifying ops and doubling down on what’s already proven.



Resources & Mentions:


Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Your reviews help us reach more creators like you!


Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> This year stretched me—in the best and hardest ways. And, if you know what’s to come, this is only the beginning, right?

In this unfiltered end of year recap, I’m pulling back the curtain on the wins I didn’t expect, the misses I’d repeat differently, and the pivots that changed our momentum in Q4.

You’ll hear why “diversify” became my lifeline, how I navigated client churn and capacity without burning out my team (or myself), and the surprising offers that worked when the “sure things” didn’t. If you’ve been building mid-flight and wondering what to double down on next, don’t miss out on these lessons. 

We’ll finish with what’s staying, what’s getting cut, and the 3 focus moves I’m taking into 2026 for the best year ever. 


Episode Highlights:

  • The theme of 2025: diversification…of offers, revenue, and relationship.


  • How I protected capacity and let the team lead more.


  • What I learned about new services – with simpler, clearer offers versus offers that drained energy. 


  • Why community beats the algorithm every time and how pruning misaligned work opened doors for referrals.


  • Campaign lessons carried over: clear messaging and consistency drive real conversions.


  • For 2026, how I’m simplifying ops and doubling down on what’s already proven.



Resources & Mentions:


Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Your reviews help us reach more creators like you!


Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-18385422 Mon, 22 Dec 2025 00:00:00 -0500 1522 year-end CEO debrief, 2025 business lessons, marketing, repurpose content, small business growth 85 full false 2026 Social Media Trends You Can’t Ignore 2026 Social Media Trends You Can’t Ignore Can you believe we’re less than a month away from 2026? We’ve talked a lot about marketing strategy going into the new year – but today, we’re talking about what to expect in the year ahead from social media marketing.

We’ve all felt a bit like we’re screaming into the void on social media and well, it’s not just you. You’re not imagining it. But what do we do about it? We’re breaking down the big shifts that are going to shape the social media landscape in 2026 so you as a small business owner can adapt with confidence.

From AI becoming a back office assistant to social platforms doubling as search engines – we’re sharing what matters, what to skip and how to turn this all into a plan you can follow. 


Episode Highlights:

  • How AI can truly save time
  • Social as a search engine and what to know so you can be found for the right terms
  • Short form video is growing up - less dancing more speaking and authenticity.
  • Communities and owned channels and how to use public feeds for discovery and brand awareness, and closed spaces like Discord, WhatsApp, and online communities for depth and connection
  • The challenge with online ads in 2026 - it’s all about the creative baby!
  • Mindset chat – keep it all simple and track what actually moves the needle! 


Resources & Mentions:


Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Your reviews help us reach more creators like you!


Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> Can you believe we’re less than a month away from 2026? We’ve talked a lot about marketing strategy going into the new year – but today, we’re talking about what to expect in the year ahead from social media marketing.

We’ve all felt a bit like we’re screaming into the void on social media and well, it’s not just you. You’re not imagining it. But what do we do about it? We’re breaking down the big shifts that are going to shape the social media landscape in 2026 so you as a small business owner can adapt with confidence.

From AI becoming a back office assistant to social platforms doubling as search engines – we’re sharing what matters, what to skip and how to turn this all into a plan you can follow. 


Episode Highlights:

  • How AI can truly save time
  • Social as a search engine and what to know so you can be found for the right terms
  • Short form video is growing up - less dancing more speaking and authenticity.
  • Communities and owned channels and how to use public feeds for discovery and brand awareness, and closed spaces like Discord, WhatsApp, and online communities for depth and connection
  • The challenge with online ads in 2026 - it’s all about the creative baby!
  • Mindset chat – keep it all simple and track what actually moves the needle! 


Resources & Mentions:


Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Your reviews help us reach more creators like you!


Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-18299714 Mon, 08 Dec 2025 00:00:00 -0500 1561 2026 social media trends, AI marketing tips, social SEO, short-form video strategy, small business marketing strategy, content repurposing 84 full false How to Plan Your End-of-Year Marketing (Without Burning Out) How to Plan Your End-of-Year Marketing (Without Burning Out) Feeling stretched thin as the year wraps up? You are NOT alone. 

In this life-and-business update, we’re talking about why Stop the Scroll is moving to a biweekly cadence and how I’m simplifying my own marketing to finish the year strong. You’ll hear real talk about bandwidth, capacity, and what to do when your pipeline needs love because you’ve been head-down serving clients.

Then we get practical. I walk through a simple end-of-year planning process you can use right now. You’ll learn how to repurpose past wins, package timely offers, and schedule just enough content to stay visible through the holidays without living on your phone.


Episode Highlights:

  • Why I’m shifting the podcast to biweekly and how to decide when something has to give
  • Bandwidth vs. capacity: a sanity check for service providers before taking on more work
  • What to do when you haven’t marketed yourself in a while and the pipeline feels light
  • Offer ideas that convert now: bundles, strategy sessions with short-term support, and workshop promos.
  • How to reuse what you already have: emails, landing pages, and high-performing posts.
  • Pink Friday, Black Friday, and Small Business Saturday: easy ways to tie in your messaging


Resources & Mentions:


Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Your reviews help us reach more creators like you!


Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> Feeling stretched thin as the year wraps up? You are NOT alone. 

In this life-and-business update, we’re talking about why Stop the Scroll is moving to a biweekly cadence and how I’m simplifying my own marketing to finish the year strong. You’ll hear real talk about bandwidth, capacity, and what to do when your pipeline needs love because you’ve been head-down serving clients.

Then we get practical. I walk through a simple end-of-year planning process you can use right now. You’ll learn how to repurpose past wins, package timely offers, and schedule just enough content to stay visible through the holidays without living on your phone.


Episode Highlights:

  • Why I’m shifting the podcast to biweekly and how to decide when something has to give
  • Bandwidth vs. capacity: a sanity check for service providers before taking on more work
  • What to do when you haven’t marketed yourself in a while and the pipeline feels light
  • Offer ideas that convert now: bundles, strategy sessions with short-term support, and workshop promos.
  • How to reuse what you already have: emails, landing pages, and high-performing posts.
  • Pink Friday, Black Friday, and Small Business Saturday: easy ways to tie in your messaging


Resources & Mentions:


Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Your reviews help us reach more creators like you!


Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-18174317 Mon, 17 Nov 2025 00:00:00 -0500 1230 end-of-year marketing, social media marketing, holiday marketing tips, Q4 marketing plan, small business marketing strategy, content repurposing, simple holiday content calendar, social media strategy for the holidays, small business marketing 83 full false You Don’t Need Social Media to Win. What to do instead… You Don’t Need Social Media to Win. What to do instead… Feeling chained to the algorithm? You’re not alone, and it’s not just in your head. This is a challenge I face every day and every week with my clients. Algorithms are increasingly challenging, and the competition to stay ahead and keep up with app features can be exhausting. 

 In this episode, Heidi makes a bold case: your business can grow without social media, and sometimes, it’ll grow faster when you stop forcing it.

Instead of chasing trends, we’re discussing some smarter, saner alternatives: owned channels, search-friendly content, and partnerships that actually drive results. You’ll also get a quick audit to decide if social belongs on your roadmap right now, or if it should take a back seat.

If you do choose to show up on social, Heidi shares how to make it count with story-led content and genuine engagement (not just more posts).


Episode Highlights:

  • Why strategy matters to growth on social media
  • Why you should priortize owned channels first: website content, email, SEO, Google Business Profile.
  • Why social media isn’t a “set it and forget it” marketing tactic, and the importance of engagement. 
  • The importance of the shift towards storytelling versus constant selling—show people, process, personality.
  • How to use a 4-question audit (traffic, capacity, consistency, revenue tracking) before committing.
  • How to let AI assist ideation, but why you need to keep your authentic voice front and center.


Resources & Mentions


Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Your reviews help us reach more creators like you!


Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> Feeling chained to the algorithm? You’re not alone, and it’s not just in your head. This is a challenge I face every day and every week with my clients. Algorithms are increasingly challenging, and the competition to stay ahead and keep up with app features can be exhausting. 

 In this episode, Heidi makes a bold case: your business can grow without social media, and sometimes, it’ll grow faster when you stop forcing it.

Instead of chasing trends, we’re discussing some smarter, saner alternatives: owned channels, search-friendly content, and partnerships that actually drive results. You’ll also get a quick audit to decide if social belongs on your roadmap right now, or if it should take a back seat.

If you do choose to show up on social, Heidi shares how to make it count with story-led content and genuine engagement (not just more posts).


Episode Highlights:

  • Why strategy matters to growth on social media
  • Why you should priortize owned channels first: website content, email, SEO, Google Business Profile.
  • Why social media isn’t a “set it and forget it” marketing tactic, and the importance of engagement. 
  • The importance of the shift towards storytelling versus constant selling—show people, process, personality.
  • How to use a 4-question audit (traffic, capacity, consistency, revenue tracking) before committing.
  • How to let AI assist ideation, but why you need to keep your authentic voice front and center.


Resources & Mentions


Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Your reviews help us reach more creators like you!


Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-18110298 Mon, 03 Nov 2025 00:00:00 -0500 1667 social media strategy, small business marketing, storytelling marketing, B2B marketing, local service marketing 82 full false Instagram Reels Made Easy: Easy Video Ideas You Can Batch Today Instagram Reels Made Easy: Easy Video Ideas You Can Batch Today If you’ve got 10 seconds, you’ve got a clip: the door opening, a notebook flip, keys on the desk, a client thank-you email.

String a few together, add a “how I” voiceover or a strong on-screen hook, and you’ve got a reel…without blocking your calendar or your creativity.

In this podcast episode, If you’ve been overthinking reels, try this: film life as it’s happening—eight 3–5 second clips—and tell one specific story. That’s it. In this episode, I break down five easy reels you can batch in about half an hour, why your audience wants authenticity over perfection, and how to track success beyond views (hint: watch time, saves, shares). We’ll ditch the “faceless” trend, lean into you on camera, and make consistency feel doable today.


Episode Highlights:

  • Why consistency beats virality: aim for steady, repeatable reels rather than chasing a one-off 10K view spike.
  • Why we need to ditch “faceless marketing”: connection happens when your audience sees and hears you—use B-roll with your voice/story.
  • How to lead with “how I,” not “how to” to position yourself as the expert by telling short, specific mini-stories.
  • Make a shot list: 3–5 second clips from your day (desk setup, coffee pour, walking into a meeting, closing the laptop) are more than enough to tell a story.
  • Batch in micro-bursts: keep an idea bank, capture 8–10 quick moments tomorrow, assemble the edits the next day.
  • Always add captions: accessibility matters, and most people watch with sound off—especially on LinkedIn.
  • Track what matters: watch time (aim 50–70%), saves, shares, profile views, DMs, and site clicks > raw views


Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. 


Resources & Mentions:


Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> If you’ve got 10 seconds, you’ve got a clip: the door opening, a notebook flip, keys on the desk, a client thank-you email.

String a few together, add a “how I” voiceover or a strong on-screen hook, and you’ve got a reel…without blocking your calendar or your creativity.

In this podcast episode, If you’ve been overthinking reels, try this: film life as it’s happening—eight 3–5 second clips—and tell one specific story. That’s it. In this episode, I break down five easy reels you can batch in about half an hour, why your audience wants authenticity over perfection, and how to track success beyond views (hint: watch time, saves, shares). We’ll ditch the “faceless” trend, lean into you on camera, and make consistency feel doable today.


Episode Highlights:

  • Why consistency beats virality: aim for steady, repeatable reels rather than chasing a one-off 10K view spike.
  • Why we need to ditch “faceless marketing”: connection happens when your audience sees and hears you—use B-roll with your voice/story.
  • How to lead with “how I,” not “how to” to position yourself as the expert by telling short, specific mini-stories.
  • Make a shot list: 3–5 second clips from your day (desk setup, coffee pour, walking into a meeting, closing the laptop) are more than enough to tell a story.
  • Batch in micro-bursts: keep an idea bank, capture 8–10 quick moments tomorrow, assemble the edits the next day.
  • Always add captions: accessibility matters, and most people watch with sound off—especially on LinkedIn.
  • Track what matters: watch time (aim 50–70%), saves, shares, profile views, DMs, and site clicks > raw views


Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. 


Resources & Mentions:


Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-18068167 Mon, 27 Oct 2025 00:00:00 -0400 1609 Instagram Reels; content batching; Instagram Strategy, small business marketing; social media strategy 81 full false The Toxic Social Media Habit Crushing Your Confidence (& Your Strategy) (Fan Favorite!) The Toxic Social Media Habit Crushing Your Confidence (& Your Strategy) (Fan Favorite!) If checking your follower count is the first thing you do when you open Instagram… we need to talk.


Obsessing over followers and unfollows isn’t “staying on top of your metrics”, it’s a toxic habit that triggers anxiety, imposter syndrome, emotional exhaustion, and desperate content. Even worse? It pulls your focus away from the metrics that actually grow your business.


In this episode, I’m sharing why your follower count is not a true indicator of success, how this habit quietly sabotages your strategy, and what you should track instead to build real momentum online. Because when you focus on nurturing your current audience and creating valuable content, everything changes.


Episode Highlights:

  • Why tracking unfollows destroys your confidence and creativity
  • The psychological toll of “vanity metrics” (and why they keep you stuck)
  • Real client examples that prove follower count does not equal success
  • The metrics that actually show if your content is working
  • How to create engagement-driven content your audience actually wants
  • Simple mindset shifts to protect your energy and stay consistent


Resources & Mentions:


Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Your reviews help us reach more creators like you!


Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> If checking your follower count is the first thing you do when you open Instagram… we need to talk.


Obsessing over followers and unfollows isn’t “staying on top of your metrics”, it’s a toxic habit that triggers anxiety, imposter syndrome, emotional exhaustion, and desperate content. Even worse? It pulls your focus away from the metrics that actually grow your business.


In this episode, I’m sharing why your follower count is not a true indicator of success, how this habit quietly sabotages your strategy, and what you should track instead to build real momentum online. Because when you focus on nurturing your current audience and creating valuable content, everything changes.


Episode Highlights:

  • Why tracking unfollows destroys your confidence and creativity
  • The psychological toll of “vanity metrics” (and why they keep you stuck)
  • Real client examples that prove follower count does not equal success
  • The metrics that actually show if your content is working
  • How to create engagement-driven content your audience actually wants
  • Simple mindset shifts to protect your energy and stay consistent


Resources & Mentions:


Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Your reviews help us reach more creators like you!


Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-18024144 Mon, 20 Oct 2025 00:00:00 -0400 1222 social media mindset, social media confidence, social media metrics, engagement metrics, vanity metrics, content strategy, Instagram growth, mental health + marketing, digital marketing strategy 80 full false Q3 Social Media Updates That You Need to Know Q3 Social Media Updates That You Need to Know If it feels like the rules of social media change the moment you find your groove, you’re not wrong. Social media is ALWAYS changing. 

In this Quarterly Updates episode, I’m pulling together what actually shifted on Facebook, Instagram, Threads, and LinkedIn, what it means for small businesses, and translating those changes into simple actions you can try this week. 

No panic, just perspective and a reminder to keep your strategy diversified so your content keeps connecting wherever your audience chooses to hang out.


Episode Highlights:

  • What changes are happening in Meta (especially important if you utilize shops or ecommerce!) 
  • Why we need to optimize for watch-through, and lean into credible, conversational content on Instagram. 
  • Changes in Short-Form Video on LinkedIn. 
  • Why every brand should diversify platforms and measure what works.


Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. 


Resources & Mentions:


Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> If it feels like the rules of social media change the moment you find your groove, you’re not wrong. Social media is ALWAYS changing. 

In this Quarterly Updates episode, I’m pulling together what actually shifted on Facebook, Instagram, Threads, and LinkedIn, what it means for small businesses, and translating those changes into simple actions you can try this week. 

No panic, just perspective and a reminder to keep your strategy diversified so your content keeps connecting wherever your audience chooses to hang out.


Episode Highlights:

  • What changes are happening in Meta (especially important if you utilize shops or ecommerce!) 
  • Why we need to optimize for watch-through, and lean into credible, conversational content on Instagram. 
  • Changes in Short-Form Video on LinkedIn. 
  • Why every brand should diversify platforms and measure what works.


Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. 


Resources & Mentions:


Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-17978165 Mon, 13 Oct 2025 00:00:00 -0400 1360 Creator mindset, social media strategy, building connections, storytelling on Instagram, small business marketing 79 full false Why Business Owners Need a Creator Mindset When Showing Up on Social Media Why Business Owners Need a Creator Mindset When Showing Up on Social Media Are you treating social media like another task on your to-do list? Do you treat it as a tool to genuinely connect with your audience? For many small business owners, the difference between feeling overwhelmed and seizing an opportunity comes down to one thing: mindset.


This week, I’m exploring what it means to adopt a creator mindset in your marketing. This shift isn’t about becoming an influencer or oversharing. It’s about weaving in stories, values, and moments of connection so your audience feels seen and understood. When you bring the personal into the professional, you create content that resonates….and ultimately, converts which is what we all want, right?



If you’ve ever struggled with making your content feel authentic (without oversharing), this conversation will give you the perspective and practical tips you need to humanize your brand and show up online with confidence.


Episode Highlights:

  • Why the traditional “check the box” approach to social media doesn’t work
  • What it means to adopt a creator mindset (and why it’s not about being an influencer)
  • How storytelling builds stronger audience connections than endless “how-to” content
  • Why authenticity and relatability matter more than perfection in your content
  • Why treating social media as a creative sandbox helps you experiment, play, and grow


Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. 


Resources & Mentions:


Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> Are you treating social media like another task on your to-do list? Do you treat it as a tool to genuinely connect with your audience? For many small business owners, the difference between feeling overwhelmed and seizing an opportunity comes down to one thing: mindset.


This week, I’m exploring what it means to adopt a creator mindset in your marketing. This shift isn’t about becoming an influencer or oversharing. It’s about weaving in stories, values, and moments of connection so your audience feels seen and understood. When you bring the personal into the professional, you create content that resonates….and ultimately, converts which is what we all want, right?



If you’ve ever struggled with making your content feel authentic (without oversharing), this conversation will give you the perspective and practical tips you need to humanize your brand and show up online with confidence.


Episode Highlights:

  • Why the traditional “check the box” approach to social media doesn’t work
  • What it means to adopt a creator mindset (and why it’s not about being an influencer)
  • How storytelling builds stronger audience connections than endless “how-to” content
  • Why authenticity and relatability matter more than perfection in your content
  • Why treating social media as a creative sandbox helps you experiment, play, and grow


Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. 


Resources & Mentions:


Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-17945877 Mon, 06 Oct 2025 00:00:00 -0400 1237 Creator mindset, social media strategy, building connections, storytelling on Instagram, small business marketing 78 full false How to Write Instagram Hooks That Stop The Scroll How to Write Instagram Hooks That Stop The Scroll Ever feel like your Instagram content deserves way more views than it gets? The truth is, it might not be your content at all…it’s your hook(s). Without a scroll-stopping first impression, even your most valuable posts will get ignored.


In this episode of Stop the Scroll, we’re breaking down the three types of hooks —visual, verbal, and caption —and why they’re key to grabbing attention and keeping your audience engaged. We’ll talk about why vague hooks fall flat, how storytelling creates stronger connections, and what you can do to make your content irresistible in those first three seconds.


If you’ve been frustrated by Reels that flop or captions that no one clicks “…more” to read, this episode is for you. You’ll walk away with practical strategies (and plenty of examples) to turn your hooks into powerful tools for growth and connection.


Episode Highlights:

  • What a hook is and why it’s the most important part of your content
  • The three types of hooks: visual, verbal, and caption—and how to use them effectively
  • Why generic, vague hooks don’t stop the scroll (and what to do instead)
  • How storytelling hooks build connection and keep people watching
  • Real examples of strong vs. weak hooks you can apply today
  • Why captions matter for engagement signals (like “…more” clicks)


Resources & Mentions:


Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Your reviews help us reach more creators like you!


Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> Ever feel like your Instagram content deserves way more views than it gets? The truth is, it might not be your content at all…it’s your hook(s). Without a scroll-stopping first impression, even your most valuable posts will get ignored.


In this episode of Stop the Scroll, we’re breaking down the three types of hooks —visual, verbal, and caption —and why they’re key to grabbing attention and keeping your audience engaged. We’ll talk about why vague hooks fall flat, how storytelling creates stronger connections, and what you can do to make your content irresistible in those first three seconds.


If you’ve been frustrated by Reels that flop or captions that no one clicks “…more” to read, this episode is for you. You’ll walk away with practical strategies (and plenty of examples) to turn your hooks into powerful tools for growth and connection.


Episode Highlights:

  • What a hook is and why it’s the most important part of your content
  • The three types of hooks: visual, verbal, and caption—and how to use them effectively
  • Why generic, vague hooks don’t stop the scroll (and what to do instead)
  • How storytelling hooks build connection and keep people watching
  • Real examples of strong vs. weak hooks you can apply today
  • Why captions matter for engagement signals (like “…more” clicks)


Resources & Mentions:


Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Your reviews help us reach more creators like you!


Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-17909987 Mon, 29 Sep 2025 00:00:00 -0400 1110 Instagram hooks, social media engagement, stop the scroll, Instagram captions, content strategy 77 full false Q4 Marketing Strategy: Small Business Holiday Marketing Planning Tips Q4 Marketing Strategy: Small Business Holiday Marketing Planning Tips Scrambling to pull together holiday promotions at the last minute? Let’s fix that.

Marketing during this time of year can feel incredibly overwhelming, but with the right plan in place, it can also be your most profitable season. 

In this episode of Stop the Scroll, we’re walking you through a practical approach to small business marketing strategy for the final 90 days of the year. From tying your revenue goals directly to your marketing goals to breaking down a tactical plan that balances visibility, conversions, and client nurturing, you’ll learn how to simplify your efforts while still hitting big results.

We’re also discussing how service providers can capitalize on this season to attract clients looking ahead to 2026. With insights on holiday promotions, email marketing, social media content pillars, and key metrics to track, you’ll walk away with the tools to finish the year strong and enter the new year with clarity and momentum.


Episode Highlights:

  • Why Q4 planning looks different from other quarters—and how holiday noise impacts your strategy
  • How to tie your marketing goals directly to your business revenue goals
  • The most important metrics to track (open rates, click-throughs, conversions) and how to pivot when something isn’t working
  • How to leverage Q4 as a service provider (not just retail!) to attract clients looking ahead to 2026

Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Your reviews help us reach more business owners like you!


Resources & Mentions:


Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Your reviews help us reach more creators like you!


Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> Scrambling to pull together holiday promotions at the last minute? Let’s fix that.

Marketing during this time of year can feel incredibly overwhelming, but with the right plan in place, it can also be your most profitable season. 

In this episode of Stop the Scroll, we’re walking you through a practical approach to small business marketing strategy for the final 90 days of the year. From tying your revenue goals directly to your marketing goals to breaking down a tactical plan that balances visibility, conversions, and client nurturing, you’ll learn how to simplify your efforts while still hitting big results.

We’re also discussing how service providers can capitalize on this season to attract clients looking ahead to 2026. With insights on holiday promotions, email marketing, social media content pillars, and key metrics to track, you’ll walk away with the tools to finish the year strong and enter the new year with clarity and momentum.


Episode Highlights:

  • Why Q4 planning looks different from other quarters—and how holiday noise impacts your strategy
  • How to tie your marketing goals directly to your business revenue goals
  • The most important metrics to track (open rates, click-throughs, conversions) and how to pivot when something isn’t working
  • How to leverage Q4 as a service provider (not just retail!) to attract clients looking ahead to 2026

Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Your reviews help us reach more business owners like you!


Resources & Mentions:


Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Your reviews help us reach more creators like you!


Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-17872654 Mon, 22 Sep 2025 00:00:00 -0400 952 Q4 Marketing Planning, Small Business Marketing Strategy, Holiday Promotions 76 full false I Tried 30 Days of Reels and Here’s What Really Happened I Tried 30 Days of Reels and Here’s What Really Happened What really happens when you commit to 30 days of Reels?


I tested it for myself, and while I didn’t hit all 30, I still walked away with higher reach, more engagement, and some surprising takeaways about what actually works on Instagram.


In this episode of Stop the Scroll, I’m talking about my 30-day Reels experiment – from what I posted, what the analytics showed, and the lessons I’ll carry into my strategy moving forward. From the boost in non-follower reach to the power of repurposing and reposting, I’m sharing the wins, the struggles, and the real numbers you can learn from.


If you’ve ever wondered whether posting daily is worth it, or if you’ve struggled to balance consistency with strategy, you’ll walk away with practical insights to help you set realistic benchmarks and create content that fits your business (and your bandwidth).


Episode Highlights:

  • The results of Heidi’s 30-day Reels challenge (and where she fell short)


  • How Instagram’s recap features and insights can help shape your content strategy


  • Why consistency matters more than going viral—and how to set your own benchmarks


  • The role batching, repurposing, and reposting play in staying consistent


  • Lessons on balancing strategy with sustainability in your marketing


  • Why clarity in your message matters more than how often you post


Resources & Mentions:



Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Your reviews help us reach more creators like you!



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> What really happens when you commit to 30 days of Reels?


I tested it for myself, and while I didn’t hit all 30, I still walked away with higher reach, more engagement, and some surprising takeaways about what actually works on Instagram.


In this episode of Stop the Scroll, I’m talking about my 30-day Reels experiment – from what I posted, what the analytics showed, and the lessons I’ll carry into my strategy moving forward. From the boost in non-follower reach to the power of repurposing and reposting, I’m sharing the wins, the struggles, and the real numbers you can learn from.


If you’ve ever wondered whether posting daily is worth it, or if you’ve struggled to balance consistency with strategy, you’ll walk away with practical insights to help you set realistic benchmarks and create content that fits your business (and your bandwidth).


Episode Highlights:

  • The results of Heidi’s 30-day Reels challenge (and where she fell short)


  • How Instagram’s recap features and insights can help shape your content strategy


  • Why consistency matters more than going viral—and how to set your own benchmarks


  • The role batching, repurposing, and reposting play in staying consistent


  • Lessons on balancing strategy with sustainability in your marketing


  • Why clarity in your message matters more than how often you post


Resources & Mentions:



Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Your reviews help us reach more creators like you!



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-17818289 Mon, 15 Sep 2025 00:00:00 -0400 1007 Instagram Reels challenge, content consistency, social media strategy, marketing habits, repurposing content 75 full false How to Identify Your Ideal Audience (and Why Broad Answers Don’t Work) How to Identify Your Ideal Audience (and Why Broad Answers Don’t Work) If your answer to “Who’s your audience?” is something broad like “women” or “business owners,” it’s time to dig deeper. If you’re marketing to everyone generally, you’re really marketing to no one. 


In this episode of Stop the Scroll, we’re breaking down the questions you need to ask yourself to get clear on who you really serve; and how that clarity can transform your content, messaging, and offers.


Clarity isn’t limiting…it’s empowering. The more specific you are about your audience, the easier it is to attract the right clients and create content that resonates. This episode is part guided exercise, part tough love, and 100% designed to help you stop throwing spaghetti at the wall and start marketing with purpose.


Episode Highlights:


  • Why broad categories don’t cut it (and what to do instead)


  • The essential demographics you need to define your audience


  • How to uncover your audience’s mindset, values, and motivations


  • The importance of pain points, desires, and goals in shaping your message


  • How to identify buying behaviors and habits that drive your strategy


  • Why knowing your differentiator helps you stand out in a crowded market



Resources & Mentions:



Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Your reviews help us reach more creators like you!



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> If your answer to “Who’s your audience?” is something broad like “women” or “business owners,” it’s time to dig deeper. If you’re marketing to everyone generally, you’re really marketing to no one. 


In this episode of Stop the Scroll, we’re breaking down the questions you need to ask yourself to get clear on who you really serve; and how that clarity can transform your content, messaging, and offers.


Clarity isn’t limiting…it’s empowering. The more specific you are about your audience, the easier it is to attract the right clients and create content that resonates. This episode is part guided exercise, part tough love, and 100% designed to help you stop throwing spaghetti at the wall and start marketing with purpose.


Episode Highlights:


  • Why broad categories don’t cut it (and what to do instead)


  • The essential demographics you need to define your audience


  • How to uncover your audience’s mindset, values, and motivations


  • The importance of pain points, desires, and goals in shaping your message


  • How to identify buying behaviors and habits that drive your strategy


  • Why knowing your differentiator helps you stand out in a crowded market



Resources & Mentions:



Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Your reviews help us reach more creators like you!



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-17791835 Mon, 08 Sep 2025 00:00:00 -0400 1177 audience clarity, messaging, social media strategy, ideal client, marketing 74 full true Why Authenticity Beats Perfection in Marketing (and How to Finally Post Without Overthinking) Why Authenticity Beats Perfection in Marketing (and How to Finally Post Without Overthinking) What’s really holding you back from showing up online? For most business owners, it isn’t lack of strategy—it’s mindset. 


In this episode of Stop the Scroll, we’re getting real about the fear of rejection, imposter syndrome, and the pressure to “look perfect” that keeps so many of us from sharing our stories.


We’re talking about how authenticity and resilience go hand-in-hand, and why letting go of perfection is the key to connection. If you’ve ever hesitated to hit “post,” this episode will give you both encouragement and practical strategies to get out of your head and into action.


Episode Highlights:


  • Why authenticity builds trust—and why that matters more than polished perfection


  • How to overcome fear of rejection, trolls, and overthinking


  • Simple practices to boost resilience and confidence online


  • Why remembering your why makes it easier to show up consistently


  • Practical tips to create and post content—even when self-doubt creeps in



Resources & Mentions:


Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Your reviews help us reach more creators like you!



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> What’s really holding you back from showing up online? For most business owners, it isn’t lack of strategy—it’s mindset. 


In this episode of Stop the Scroll, we’re getting real about the fear of rejection, imposter syndrome, and the pressure to “look perfect” that keeps so many of us from sharing our stories.


We’re talking about how authenticity and resilience go hand-in-hand, and why letting go of perfection is the key to connection. If you’ve ever hesitated to hit “post,” this episode will give you both encouragement and practical strategies to get out of your head and into action.


Episode Highlights:


  • Why authenticity builds trust—and why that matters more than polished perfection


  • How to overcome fear of rejection, trolls, and overthinking


  • Simple practices to boost resilience and confidence online


  • Why remembering your why makes it easier to show up consistently


  • Practical tips to create and post content—even when self-doubt creeps in



Resources & Mentions:


Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Your reviews help us reach more creators like you!



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-17750793 Mon, 01 Sep 2025 00:00:00 -0400 1252 authenticity in marketing, marketing mindset, digital marketing, social media confidence, business growth 73 full false What Instagram’s Latest Updates Mean for Your Marketing Strategy What Instagram’s Latest Updates Mean for Your Marketing Strategy Instagram just dropped a wave of new updates, and if you’re feeling a little overwhelmed (or wondering which ones are actually worth your time), this episode is for you.


From three-minute Reels to reposting, new editing tools, location tracking (yikes), and DM upgrades, you’ll walk away knowing exactly which features to test, which to skip, and how to use them strategically without burning out.


As always, we’re breaking down what’s new, how it impacts your reach and engagement, and sharing our personal take on where these updates really fit into a smart business marketing plan.


Episode Highlights:


  • The biggest changes Instagram just rolled out (and what they mean for creators & businesses)


  • Why longer Reels can be a game changer for tutorials, transformations, and storytelling


  • How to use the Repost feature to boost credibility and collaborate authentically


  • The pros and cons of Instagram’s new location sharing—and why Heidi turned it off


  • A quick-start checklist for testing new features without derailing your content strategy


  • DM upgrades you should be using right now to stay connected with leads and clients



Resources & Mentions:




Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Your reviews help us reach more creators like you!



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> Instagram just dropped a wave of new updates, and if you’re feeling a little overwhelmed (or wondering which ones are actually worth your time), this episode is for you.


From three-minute Reels to reposting, new editing tools, location tracking (yikes), and DM upgrades, you’ll walk away knowing exactly which features to test, which to skip, and how to use them strategically without burning out.


As always, we’re breaking down what’s new, how it impacts your reach and engagement, and sharing our personal take on where these updates really fit into a smart business marketing plan.


Episode Highlights:


  • The biggest changes Instagram just rolled out (and what they mean for creators & businesses)


  • Why longer Reels can be a game changer for tutorials, transformations, and storytelling


  • How to use the Repost feature to boost credibility and collaborate authentically


  • The pros and cons of Instagram’s new location sharing—and why Heidi turned it off


  • A quick-start checklist for testing new features without derailing your content strategy


  • DM upgrades you should be using right now to stay connected with leads and clients



Resources & Mentions:




Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Your reviews help us reach more creators like you!



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-17708977 Mon, 25 Aug 2025 00:00:00 -0400 1124 Instagram updates 2025, social media strategy, Instagram reels, repost feature, privacy settings, small business marketing 72 full true Proven Marketing Strategies to Attract More Local Customers Proven Marketing Strategies to Attract More Local Customers Running a local business means your marketing needs to do more than just “look good” online. It has to bring real people through the door.



In this episode of Stop the Scroll, we’re sharing strategies that actually work for small, local businesses that want to stand out in their communities, connect with the right audience, and turn online followers into loyal, in-person customers.


Whether you’re a boutique owner, a coffee shop, a service-based business, or a nonprofit, you’ll learn how to make your marketing hyper-local, memorable, and measurable. These are the same tactics we use with clients to help them get found, get seen, and get chosen…without wasting time on strategies that don’t move the needle.


Episode Highlights:


  • How to boost visibility with location tags, hyper-local hashtags, and UGC


  • The power of local partnerships, events, and community involvement


  • Simple profile tweaks that improve local SEO and conversions


  • Low-budget ad strategies that reach the right people nearby


  • Offline marketing ideas that actually get noticed (and remembered)


  • How to measure if your local marketing is delivering results



Resources & Mentions:


Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Your reviews help us reach more creators like you!



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> Running a local business means your marketing needs to do more than just “look good” online. It has to bring real people through the door.



In this episode of Stop the Scroll, we’re sharing strategies that actually work for small, local businesses that want to stand out in their communities, connect with the right audience, and turn online followers into loyal, in-person customers.


Whether you’re a boutique owner, a coffee shop, a service-based business, or a nonprofit, you’ll learn how to make your marketing hyper-local, memorable, and measurable. These are the same tactics we use with clients to help them get found, get seen, and get chosen…without wasting time on strategies that don’t move the needle.


Episode Highlights:


  • How to boost visibility with location tags, hyper-local hashtags, and UGC


  • The power of local partnerships, events, and community involvement


  • Simple profile tweaks that improve local SEO and conversions


  • Low-budget ad strategies that reach the right people nearby


  • Offline marketing ideas that actually get noticed (and remembered)


  • How to measure if your local marketing is delivering results



Resources & Mentions:


Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Your reviews help us reach more creators like you!



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-17672562 Mon, 18 Aug 2025 00:00:00 -0400 1330 Local business marketing, social media strategy, offline marketing, community engagement, small business tips 71 full false Why Content Batching Isn’t Working for You, and What to Do Instead Why Content Batching Isn’t Working for You, and What to Do Instead Feel like content batching is supposed to save time, but instead, it just leaves you overwhelmed, uninspired, and burned out?


You’re not alone.


In this episode of Stop the Scroll, I’m challenging the traditional advice around batching your content and sharing my alternative: idea batching.


I’ll walk you through how this more flexible and sustainable system works for my energy and creative flow, how I use Notion and Airtable to organize ideas and inspirations, and why the pressure to batch a month of content in one sitting just doesn’t work for everyone.


Episode Highlights:


  • Why batching content drains your creative energy (especially if you're neurodivergent)


  • What "idea batching" is and how it works


  • How to build an ongoing bank of ideas using tools like Notion and Instagram saves


  • Why batching captions and B-roll can be more realistic than batching everything


  • Using ChatGPT as a creative collaborator (without losing your voice)


  • How to turn inspiration into consistent, lower-pressure content


  • Real talk about managing business and family obligations at the same time


Resources & Mentions:

  • Notion – my tool for organizing ideas and captions


  • Airtable – Used for podcast production tracking




Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Your reviews help us reach more creators like you!


Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> Feel like content batching is supposed to save time, but instead, it just leaves you overwhelmed, uninspired, and burned out?


You’re not alone.


In this episode of Stop the Scroll, I’m challenging the traditional advice around batching your content and sharing my alternative: idea batching.


I’ll walk you through how this more flexible and sustainable system works for my energy and creative flow, how I use Notion and Airtable to organize ideas and inspirations, and why the pressure to batch a month of content in one sitting just doesn’t work for everyone.


Episode Highlights:


  • Why batching content drains your creative energy (especially if you're neurodivergent)


  • What "idea batching" is and how it works


  • How to build an ongoing bank of ideas using tools like Notion and Instagram saves


  • Why batching captions and B-roll can be more realistic than batching everything


  • Using ChatGPT as a creative collaborator (without losing your voice)


  • How to turn inspiration into consistent, lower-pressure content


  • Real talk about managing business and family obligations at the same time


Resources & Mentions:

  • Notion – my tool for organizing ideas and captions


  • Airtable – Used for podcast production tracking




Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Your reviews help us reach more creators like you!


Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-17634593 Mon, 11 Aug 2025 00:00:00 -0400 1145 content batching alternatives, idea batching, Instagram content planning, social media overwhelm, content creation for solopreneurs, marketing mindset, content planning tips, social media strategy, sustainable marketing, Notion for content creation 70 full false Instagram Engagement in 2025: What Actually Works (Even When You’re Not Posting Daily) Instagram Engagement in 2025: What Actually Works (Even When You’re Not Posting Daily) If you’ve ever felt guilty for not posting on Instagram every single day, this episode is your permission slip to let that go.


In this solo episode, I’m breaking down what actually moves the needle on Instagram in 2025—and surprise: it’s not posting daily. From building real relationships to creating a simple engagement routine that takes 15–30 minutes a day, I’m sharing the exact methods I use (and recommend to clients) to grow authentically—even during the weeks you skip posting.


Whether you’re a business owner managing your own social media or you’ve outsourced content but still want results, this episode is packed with actionable insights to help you feel less overwhelmed and more connected.


Episode Highlights:

  • Why engagement > consistency when it comes to growth


  • What Instagram engagement looks like now and how it impacts reach


  • How to engage without feeling spammy or salesy


  • Building a sustainable engagement habit (in 30 minutes or less!)


  • The myth of "posting = presence" and what to do instead


  • Easy tips for using Instagram Stories, polls, and comments to connect with your audience


  • Why authentic engagement builds community and drives conversion


Instagram doesn’t have to feel icky. With intentional engagement and a human-first approach, you can grow your brand and connect with your audience without burning out.
If you loved this episode, subscribing and reviewing the show helps others discover Stop the Scroll and keeps the content coming!


Resources & Links Mentioned:




Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> If you’ve ever felt guilty for not posting on Instagram every single day, this episode is your permission slip to let that go.


In this solo episode, I’m breaking down what actually moves the needle on Instagram in 2025—and surprise: it’s not posting daily. From building real relationships to creating a simple engagement routine that takes 15–30 minutes a day, I’m sharing the exact methods I use (and recommend to clients) to grow authentically—even during the weeks you skip posting.


Whether you’re a business owner managing your own social media or you’ve outsourced content but still want results, this episode is packed with actionable insights to help you feel less overwhelmed and more connected.


Episode Highlights:

  • Why engagement > consistency when it comes to growth


  • What Instagram engagement looks like now and how it impacts reach


  • How to engage without feeling spammy or salesy


  • Building a sustainable engagement habit (in 30 minutes or less!)


  • The myth of "posting = presence" and what to do instead


  • Easy tips for using Instagram Stories, polls, and comments to connect with your audience


  • Why authentic engagement builds community and drives conversion


Instagram doesn’t have to feel icky. With intentional engagement and a human-first approach, you can grow your brand and connect with your audience without burning out.
If you loved this episode, subscribing and reviewing the show helps others discover Stop the Scroll and keeps the content coming!


Resources & Links Mentioned:




Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-17594185 Mon, 04 Aug 2025 00:00:00 -0400 1029 Instagram engagement tips 2025, sustainable social media strategy, Instagram engagement strategy, Instagram algorithm 2025, social media marketing for solopreneurs, Instagram tips for business owners 69 full false Your Instagram Posts Can Now Show Up on Google, Now What? Your Instagram Posts Can Now Show Up on Google, Now What? Wait, Instagram posts can show up on Google now?



Yep. And if you’re not optimizing your content for search, you could be missing out on serious visibility. In this episode of Stop the Scroll, we’re unpacking a big shift that’s changing how your Instagram content gets discovered, and why a keyword strategy matters now more than ever.


Whether you’ve seen that new pop-up on your app or not, this episode breaks down what it actually means, why Gen Z is using social media like a search engine, and how small business owners can take advantage of this change without spending a dime on ads. From profile tweaks to caption formulas, we’re sharing actionable tips to make your content easier to find—on and off the app.


Episode Highlights:

  • Why Instagram content may now appear in Google search results


  • The simple profile and caption tweaks that boost discoverability


  • How to use keywords naturally (without sounding like a robot)


  • Tools and tips to research what your audience is actually searching for


Ready to make your content work harder for you?
Start optimizing your posts for both social and search—because now, they’re one and the same. This episode will show you how to get discovered without spending a dime on ads.


If you loved this episode, subscribing and reviewing the show helps others discover Stop the Scroll and keeps the content coming!


Resources & Links Mentioned:









Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> Wait, Instagram posts can show up on Google now?



Yep. And if you’re not optimizing your content for search, you could be missing out on serious visibility. In this episode of Stop the Scroll, we’re unpacking a big shift that’s changing how your Instagram content gets discovered, and why a keyword strategy matters now more than ever.


Whether you’ve seen that new pop-up on your app or not, this episode breaks down what it actually means, why Gen Z is using social media like a search engine, and how small business owners can take advantage of this change without spending a dime on ads. From profile tweaks to caption formulas, we’re sharing actionable tips to make your content easier to find—on and off the app.


Episode Highlights:

  • Why Instagram content may now appear in Google search results


  • The simple profile and caption tweaks that boost discoverability


  • How to use keywords naturally (without sounding like a robot)


  • Tools and tips to research what your audience is actually searching for


Ready to make your content work harder for you?
Start optimizing your posts for both social and search—because now, they’re one and the same. This episode will show you how to get discovered without spending a dime on ads.


If you loved this episode, subscribing and reviewing the show helps others discover Stop the Scroll and keeps the content coming!


Resources & Links Mentioned:









Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-17562359 Mon, 28 Jul 2025 00:00:00 -0400 1382 Instagram SEO, content strategy for small businesses, Instagram strategy, social media visibility, small business marketing strategy, social media content planning 68 full false Real Talk Q&A: Schedulers, TikTok vs. Instagram, Posting Frequency, and More Real Talk Q&A: Schedulers, TikTok vs. Instagram, Posting Frequency, and More Feeling overwhelmed by all the advice about what to post, when to post it, or how to manage your content when life gets busy? 


You’re not alone. In this episode, we’re keeping it real with a laid-back Q&A session, answering frequently asked questions straight from clients, DMs, and conversations with fellow business owners.


From choosing the right scheduler and navigating TikTok vs. Instagram, to how much is too much content and when to give yourself permission to take a break—this episode is packed with practical advice for service-based business owners trying to keep up with marketing without burning out. Plus, Heidi shares a few unfiltered personal moments (spoiler: it involves kittens and chaos) to remind you that marketing and life are always intertwined.


Episode Highlights:


  • What to look for in a content scheduler 


  • Should your business be on TikTok, Instagram, or both?


  • The truth about personal updates on business accounts (and why relatability does build connection)


  • How much time per week should you really be spending on social media?


  • Is it possible to post too much, and what happens when you do?


  • Boosting vs. ads: what actually works?


  • Why email marketing is not optional


  • How to stay consistent with content when life is overwhelming, and when it’s okay to drop the ball


Reminder, there’s no perfect formula when it comes to showing up online. Whether you’re crushing your content calendar or barely posting at all, what matters is that your strategy supports your business and your life, not the other way around.


If this episode helped give you perspective, clarity, or a much-needed sigh of relief, please consider subscribing to Stop the Scroll and leaving a review. 


Resources








Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> Feeling overwhelmed by all the advice about what to post, when to post it, or how to manage your content when life gets busy? 


You’re not alone. In this episode, we’re keeping it real with a laid-back Q&A session, answering frequently asked questions straight from clients, DMs, and conversations with fellow business owners.


From choosing the right scheduler and navigating TikTok vs. Instagram, to how much is too much content and when to give yourself permission to take a break—this episode is packed with practical advice for service-based business owners trying to keep up with marketing without burning out. Plus, Heidi shares a few unfiltered personal moments (spoiler: it involves kittens and chaos) to remind you that marketing and life are always intertwined.


Episode Highlights:


  • What to look for in a content scheduler 


  • Should your business be on TikTok, Instagram, or both?


  • The truth about personal updates on business accounts (and why relatability does build connection)


  • How much time per week should you really be spending on social media?


  • Is it possible to post too much, and what happens when you do?


  • Boosting vs. ads: what actually works?


  • Why email marketing is not optional


  • How to stay consistent with content when life is overwhelming, and when it’s okay to drop the ball


Reminder, there’s no perfect formula when it comes to showing up online. Whether you’re crushing your content calendar or barely posting at all, what matters is that your strategy supports your business and your life, not the other way around.


If this episode helped give you perspective, clarity, or a much-needed sigh of relief, please consider subscribing to Stop the Scroll and leaving a review. 


Resources








Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-17525979 Mon, 21 Jul 2025 00:00:00 -0400 1636 social media marketing strategy, content batching, Instagram vs TikTok for business, social media burnout, best social media scheduler, engaging on Instagram, small business content strategy 67 full false The Truth About Going Viral: Why It’s Not a Marketing Strategy The Truth About Going Viral: Why It’s Not a Marketing Strategy Everyone wants to go viral, but what actually happens when you do? And more importantly, does it move the needle for your business?


In this episode, we’re sharing a real client case study where a short, unplanned Reel unexpectedly racked up over 250,000 views. It was shared thousands of times, saved by hundreds, and sparked major engagement…but the results might surprise you. 


Spoiler: more views doesn’t always mean more clients.


If you’ve ever felt like you’re doing something wrong because your content isn’t taking off or getting “enough” engagement, this episode will reframe your perspective. Let’s walk through why going viral often doesn’t lead to conversions, and what actually does. Because strategy - not virality - is what creates sustainable growth.


Episode Highlights:


  • A real-world case study of a viral Reel with over 250,000 views, and why it didn’t convert


  • Why engagement from non-followers rarely brings in leads for service-based or local businesses


  • The mindset shift every entrepreneur needs to hear: virality is a moment, strategy is a system


  • Why chasing views, likes, and vanity metrics can leave your business stuck


  • What to focus on instead: content that connects, clear messaging, repurposing what works, and performance goals that matter


Going viral might feel exciting in the moment, but if it’s not reaching the right audience or supporting your business goals, it’s just noise. Sustainable growth comes from showing up with intention, connecting with your ideal clients, and building a strategy that works behind the scenes, even when the views are modest. 


If today’s episode helped shift your perspective, I’d love for you to subscribe to Stop the Scroll and leave a review. Your feedback helps more entrepreneurs discover the show and reminds the algorithm that this content matters.


Resources





Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> Everyone wants to go viral, but what actually happens when you do? And more importantly, does it move the needle for your business?


In this episode, we’re sharing a real client case study where a short, unplanned Reel unexpectedly racked up over 250,000 views. It was shared thousands of times, saved by hundreds, and sparked major engagement…but the results might surprise you. 


Spoiler: more views doesn’t always mean more clients.


If you’ve ever felt like you’re doing something wrong because your content isn’t taking off or getting “enough” engagement, this episode will reframe your perspective. Let’s walk through why going viral often doesn’t lead to conversions, and what actually does. Because strategy - not virality - is what creates sustainable growth.


Episode Highlights:


  • A real-world case study of a viral Reel with over 250,000 views, and why it didn’t convert


  • Why engagement from non-followers rarely brings in leads for service-based or local businesses


  • The mindset shift every entrepreneur needs to hear: virality is a moment, strategy is a system


  • Why chasing views, likes, and vanity metrics can leave your business stuck


  • What to focus on instead: content that connects, clear messaging, repurposing what works, and performance goals that matter


Going viral might feel exciting in the moment, but if it’s not reaching the right audience or supporting your business goals, it’s just noise. Sustainable growth comes from showing up with intention, connecting with your ideal clients, and building a strategy that works behind the scenes, even when the views are modest. 


If today’s episode helped shift your perspective, I’d love for you to subscribe to Stop the Scroll and leave a review. Your feedback helps more entrepreneurs discover the show and reminds the algorithm that this content matters.


Resources





Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-17486891 Mon, 14 Jul 2025 00:00:00 -0400 1106 Going viral on social media, Social media marketing strategy, Instagram Strategy, Instagram for Business, Social Media Metrics, Marketing, Small Business Marketing 66 full false The CEO Mid Year Check-in: Strategy for Sustainable Growth The CEO Mid Year Check-in: Strategy for Sustainable Growth It’s July friends! How’s business?


Now that we’re either midway through 2025, we’re all either coasting, growing, or drowning in overwhelm. 


This week, we’re hitting pause and asking the questions every business owner needs to answer mid-year: What’s working? What’s draining you? And how do you shift now so you’re not scrambling come Q4?


In this honest, behind-the-scenes episode, Heidi shares some personal updates, lessons in delegation, and what it means to reset your business strategy with intention. You’ll walk away with a step-by-step reflection framework designed to help you realign your marketing, energy, and offers for the back half of 2025.


Episode Highlights:


  • How to audit your marketing for ROI (not just vanity metrics)


  • The hidden cost of offers you’ve outgrown


  • What to look for in your social insights, email open rates, and website traffic


  • Delegation struggles and how to start letting go


  • Why being human in your content is a business growth strategy


You don’t need to overhaul your business overnight, but taking time now to reset your strategy can save you serious time, energy, and overwhelm in Q4. If this episode gave you the clarity or push you needed to course-correct, I’d love for you to share the love.


 Leave a review or rating wherever you listen, it helps fellow entrepreneurs find the show and make their own mid-year reset.


Let’s make the rest of 2025 your most aligned (and least chaotic) yet.


Resources







Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> It’s July friends! How’s business?


Now that we’re either midway through 2025, we’re all either coasting, growing, or drowning in overwhelm. 


This week, we’re hitting pause and asking the questions every business owner needs to answer mid-year: What’s working? What’s draining you? And how do you shift now so you’re not scrambling come Q4?


In this honest, behind-the-scenes episode, Heidi shares some personal updates, lessons in delegation, and what it means to reset your business strategy with intention. You’ll walk away with a step-by-step reflection framework designed to help you realign your marketing, energy, and offers for the back half of 2025.


Episode Highlights:


  • How to audit your marketing for ROI (not just vanity metrics)


  • The hidden cost of offers you’ve outgrown


  • What to look for in your social insights, email open rates, and website traffic


  • Delegation struggles and how to start letting go


  • Why being human in your content is a business growth strategy


You don’t need to overhaul your business overnight, but taking time now to reset your strategy can save you serious time, energy, and overwhelm in Q4. If this episode gave you the clarity or push you needed to course-correct, I’d love for you to share the love.


 Leave a review or rating wherever you listen, it helps fellow entrepreneurs find the show and make their own mid-year reset.


Let’s make the rest of 2025 your most aligned (and least chaotic) yet.


Resources







Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-17443989 Mon, 07 Jul 2025 00:00:00 -0400 1087 mid-year marketing audit, social media strategy, business growth, content planning, entrepreneur overwhelm, CEO reset, social media masterclass 65 full false What’s Actually Working on Social in Q2 (and What’s Not) What’s Actually Working on Social in Q2 (and What’s Not) Feel like you’re throwing content at the wall and hoping something sticks? 


You’re not alone. This quarter’s social media updates might explain why. 


In this episode, we’re discussing what actually changed across Meta, Instagram, LinkedIn, and TikTok in Q2 and how those shifts affect your strategy, your reach, and your sanity. 


From Meta’s all-video strategy to Instagram’s new “Trial Reels,” improved analytics on LinkedIn, and the looming TikTok ban—this is the episode that will help you cut through the noise and stay strategic online.


Whether you’re DIY-ing your marketing or managing a team, this is your shortcut to staying smart and strategic online.


Episode Highlights:


  • Why all videos are now considered Reels on Instagram and Facebook (and what that means for your reach)


  • The hidden truth about link performance on Meta—and where you should be placing your URLs


  • Everything you need to know about Instagram’s Trial Reels, the Edits app, teleprompters, and new image formatting


  • The big metric to track on LinkedIn that signals if your content is actually converting


  • A clear-eyed take on the TikTok ban situation and what business owners should be paying attention to


  • How AI is quietly changing ad performance (and what to keep an eye on)


  • The latest additions to LinkedIn, including Adobe Express integration and Canva templates


Love the podcast?

If this episode gave you clarity or a new perspective, share the love! Leave a review, follow the show, and DM Heidi on Instagram to let her know what topic you want her to tackle next.


 Resources





Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> Feel like you’re throwing content at the wall and hoping something sticks? 


You’re not alone. This quarter’s social media updates might explain why. 


In this episode, we’re discussing what actually changed across Meta, Instagram, LinkedIn, and TikTok in Q2 and how those shifts affect your strategy, your reach, and your sanity. 


From Meta’s all-video strategy to Instagram’s new “Trial Reels,” improved analytics on LinkedIn, and the looming TikTok ban—this is the episode that will help you cut through the noise and stay strategic online.


Whether you’re DIY-ing your marketing or managing a team, this is your shortcut to staying smart and strategic online.


Episode Highlights:


  • Why all videos are now considered Reels on Instagram and Facebook (and what that means for your reach)


  • The hidden truth about link performance on Meta—and where you should be placing your URLs


  • Everything you need to know about Instagram’s Trial Reels, the Edits app, teleprompters, and new image formatting


  • The big metric to track on LinkedIn that signals if your content is actually converting


  • A clear-eyed take on the TikTok ban situation and what business owners should be paying attention to


  • How AI is quietly changing ad performance (and what to keep an eye on)


  • The latest additions to LinkedIn, including Adobe Express integration and Canva templates


Love the podcast?

If this episode gave you clarity or a new perspective, share the love! Leave a review, follow the show, and DM Heidi on Instagram to let her know what topic you want her to tackle next.


 Resources





Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-17409339 Mon, 30 Jun 2025 00:00:00 -0400 1650 social media burnout, content creation fatigue, simplifying marketing, social media strategy, business growth tips, content repurposing, marketing mindset 64 full false You’re Not Lazy, You’re Overwhelmed: How to Beat Social Media Burnout You’re Not Lazy, You’re Overwhelmed: How to Beat Social Media Burnout Let’s be real, if you’ve ever opened Instagram, stared at the caption box, and closed the app without posting, OR if you have half a dozen unposted drafts of reels that you’re not sure you love enough to post. You, my friend, are not alone. And you’re definitely not lazy.


In this episode, I’m pulling back the curtain on what’s really going on when we feel stuck or inconsistent with our content. From decision fatigue to burnout and comparison traps, I’m sharing the honest truth about how I’ve been navigating my own marketing rut and what I’m doing to move through it.


If you’re a business owner feeling overwhelmed by the pressure to show up everywhere, this episode is your permission slip to simplify, reset, and redefine what consistency looks like on your own terms.


Episode Highlights:


  • What causes content burnout (and why it’s not laziness)


  • The decision fatigue that’s stealing your creativity


  • The harmful “shoulds” we put on ourselves as business owners


  • How I’m reworking my own content strategy to protect my energy


  • A simple batching structure to try when you’re short on time


  • The difference between showing up intentionally vs. constantly


  • How to use AI (like ChatGPT) to help, not replace, your voice


Love the podcast?

Make sure you subscribe, leave a review, and share this episode with a fellow business owner who needs to hear that they’re not doing it wrong—they’re just doing a lot.


 Resources


Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> Let’s be real, if you’ve ever opened Instagram, stared at the caption box, and closed the app without posting, OR if you have half a dozen unposted drafts of reels that you’re not sure you love enough to post. You, my friend, are not alone. And you’re definitely not lazy.


In this episode, I’m pulling back the curtain on what’s really going on when we feel stuck or inconsistent with our content. From decision fatigue to burnout and comparison traps, I’m sharing the honest truth about how I’ve been navigating my own marketing rut and what I’m doing to move through it.


If you’re a business owner feeling overwhelmed by the pressure to show up everywhere, this episode is your permission slip to simplify, reset, and redefine what consistency looks like on your own terms.


Episode Highlights:


  • What causes content burnout (and why it’s not laziness)


  • The decision fatigue that’s stealing your creativity


  • The harmful “shoulds” we put on ourselves as business owners


  • How I’m reworking my own content strategy to protect my energy


  • A simple batching structure to try when you’re short on time


  • The difference between showing up intentionally vs. constantly


  • How to use AI (like ChatGPT) to help, not replace, your voice


Love the podcast?

Make sure you subscribe, leave a review, and share this episode with a fellow business owner who needs to hear that they’re not doing it wrong—they’re just doing a lot.


 Resources


Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-17371493 Mon, 23 Jun 2025 00:00:00 -0400 1502 social media burnout, content creation fatigue, simplifying marketing, social media strategy, business growth tips, content repurposing, marketing mindset 63 full false Instagram Stories That Sell: The 3-Step Strategy You’re Probably Skipping Instagram Stories That Sell: The 3-Step Strategy You’re Probably Skipping Ever feel like your Instagram Stories are just... there? No engagement, no leads, and definitely no conversions? It’s time to change that.


In this episode of Stop the Scroll, Heidi breaks down a simple, actionable Instagram Stories strategy that goes beyond mindless posting and into true connection-building. If you’ve ever wondered how to actually use Stories to generate leads or promote your services (without being a pushy salesperson), this one’s for you.


Episode Highlights:


  • The 3-part Instagram Stories strategy to build know-like-trust


  • Why repurposing content (even from 2 years ago!) still works


  • How to stop lurking and start turning silent followers into warm leads


  • What to share in your Stories each week to nurture and convert your audience


  • The difference between entertaining and marketing, and how to add a clear next step


Enjoying the Podcast?

If you loved this episode, please consider subscribing, leaving a review on Apple Podcasts, or sharing it with a business bestie who’s ready to get strategic on Instagram. Every review helps us grow and reach more listeners like you!


Resources





Subscribe to the newsletter to stay up to date!


Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> Ever feel like your Instagram Stories are just... there? No engagement, no leads, and definitely no conversions? It’s time to change that.


In this episode of Stop the Scroll, Heidi breaks down a simple, actionable Instagram Stories strategy that goes beyond mindless posting and into true connection-building. If you’ve ever wondered how to actually use Stories to generate leads or promote your services (without being a pushy salesperson), this one’s for you.


Episode Highlights:


  • The 3-part Instagram Stories strategy to build know-like-trust


  • Why repurposing content (even from 2 years ago!) still works


  • How to stop lurking and start turning silent followers into warm leads


  • What to share in your Stories each week to nurture and convert your audience


  • The difference between entertaining and marketing, and how to add a clear next step


Enjoying the Podcast?

If you loved this episode, please consider subscribing, leaving a review on Apple Podcasts, or sharing it with a business bestie who’s ready to get strategic on Instagram. Every review helps us grow and reach more listeners like you!


Resources





Subscribe to the newsletter to stay up to date!


Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-17330867 Mon, 16 Jun 2025 00:00:00 -0400 1129 Instagram stories strategy, social media engagement, Instagram marketing, lead generation on Instagram, social media, Instagram strategy 62 full false How to Turn LinkedIn Into a Corporate Storytelling Powerhouse with Lara Ziobro How to Turn LinkedIn Into a Corporate Storytelling Powerhouse with Lara Ziobro Think LinkedIn is just for job seekers? Think again.


In this episode, I’m chatting with digital marketing leader and corporate storyteller Lara Ziobro to talk about why LinkedIn is the platform for employee-driven brand awareness, B2B storytelling, and executive visibility.


Lara brings over two decades of marketing and communications experience at major companies like Citigroup and Weber Shandwick. She shares how she transitioned from HR to digital strategy, what’s working now for large agencies on LinkedIn, and how YOU can tap into what’s working, whether you’re a solo entrepreneur or leading a large team.


If you’ve ever wondered how to get your team active on LinkedIn or how to get results without paying for ads, this conversation is your blueprint.


Episode Highlights:


  • Why LinkedIn has become the platform of choice for B2B and internal storytelling


  • How to activate executives and employees as authentic brand advocates


  • The content formats that are actually working on LinkedIn right now


  • Why document uploads (PDF carousels) are outperforming animated content


  • How to measure success on LinkedIn beyond just impressions and followers


  • The future of LinkedIn and trends to watch for in 2025 and beyond


  • How to start building your personal or business brand on LinkedIn—without feeling cringey


Loved this episode?
 If Stop the Scroll has helped you rethink your marketing strategy or inspired your next LinkedIn post, we’d love for you to spread the word. Subscribe to the podcast so you never miss an episode, and leave a rating or review to help other entrepreneurs and marketers find the show. Your support means the world—and helps keep these conversations going! 💬🎧


Resources

Connect with Lara Ziobro

Website: https://www.lararuth.com
Instagram + TikTok: @LaraZiobro
🔗 LinkedIn: Lara Ziobro on LinkedIn



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> Think LinkedIn is just for job seekers? Think again.


In this episode, I’m chatting with digital marketing leader and corporate storyteller Lara Ziobro to talk about why LinkedIn is the platform for employee-driven brand awareness, B2B storytelling, and executive visibility.


Lara brings over two decades of marketing and communications experience at major companies like Citigroup and Weber Shandwick. She shares how she transitioned from HR to digital strategy, what’s working now for large agencies on LinkedIn, and how YOU can tap into what’s working, whether you’re a solo entrepreneur or leading a large team.


If you’ve ever wondered how to get your team active on LinkedIn or how to get results without paying for ads, this conversation is your blueprint.


Episode Highlights:


  • Why LinkedIn has become the platform of choice for B2B and internal storytelling


  • How to activate executives and employees as authentic brand advocates


  • The content formats that are actually working on LinkedIn right now


  • Why document uploads (PDF carousels) are outperforming animated content


  • How to measure success on LinkedIn beyond just impressions and followers


  • The future of LinkedIn and trends to watch for in 2025 and beyond


  • How to start building your personal or business brand on LinkedIn—without feeling cringey


Loved this episode?
 If Stop the Scroll has helped you rethink your marketing strategy or inspired your next LinkedIn post, we’d love for you to spread the word. Subscribe to the podcast so you never miss an episode, and leave a rating or review to help other entrepreneurs and marketers find the show. Your support means the world—and helps keep these conversations going! 💬🎧


Resources

Connect with Lara Ziobro

Website: https://www.lararuth.com
Instagram + TikTok: @LaraZiobro
🔗 LinkedIn: Lara Ziobro on LinkedIn



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-17273885 Mon, 09 Jun 2025 00:00:00 -0400 2647 LinkedIn strategy, corporate storytelling, social media marketing, B2B marketing, digital branding, social media leadership, inclusive marketing 61 full false The Mindset Shift You Need to Hit Your Big Business Goals The Mindset Shift You Need to Hit Your Big Business Goals Feel like you're playing small, even when you know you’re capable of more?


This episode is your reminder (and your permission slip) to stop second-guessing your big ideas and start showing up with the boldness your business deserves.


Whether you’re afraid to raise your prices, hesitant to launch that new offer, or stuck in the weeds of client work, wondering, “Is this all there is?” I’ve been there. And I’m walking you through the mindset shifts and marketing moves that helped me break through that negative Nancy noise.


Inspired by a powerful retreat I attended in May, a big leap I’m taking in 2026, and a conversation that made me say “Watch me,” this episode will challenge you to ditch the doubts and reclaim your confidence.


Episode Highlights:


  • The question every entrepreneur should be asking to avoid staying stuck


  • Why some of your self-doubt isn’t even yours to carry, and how to let it go


  • What to do when a client outgrows you (and why that’s a win)


  • The truth about launching new offers and pricing your worth



Resources

  • Get on the waitlist (or join!) the Social Media & Marketing Masterclass!




Love this episode?
Make sure you’re subscribed to Stop the Scroll so you never miss a mindset or marketing breakthrough. And if today’s episode spoke to you, take a minute to leave a 5-star rating or review—it helps more entrepreneurs find the clarity and confidence they need to grow.



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> Feel like you're playing small, even when you know you’re capable of more?


This episode is your reminder (and your permission slip) to stop second-guessing your big ideas and start showing up with the boldness your business deserves.


Whether you’re afraid to raise your prices, hesitant to launch that new offer, or stuck in the weeds of client work, wondering, “Is this all there is?” I’ve been there. And I’m walking you through the mindset shifts and marketing moves that helped me break through that negative Nancy noise.


Inspired by a powerful retreat I attended in May, a big leap I’m taking in 2026, and a conversation that made me say “Watch me,” this episode will challenge you to ditch the doubts and reclaim your confidence.


Episode Highlights:


  • The question every entrepreneur should be asking to avoid staying stuck


  • Why some of your self-doubt isn’t even yours to carry, and how to let it go


  • What to do when a client outgrows you (and why that’s a win)


  • The truth about launching new offers and pricing your worth



Resources

  • Get on the waitlist (or join!) the Social Media & Marketing Masterclass!




Love this episode?
Make sure you’re subscribed to Stop the Scroll so you never miss a mindset or marketing breakthrough. And if today’s episode spoke to you, take a minute to leave a 5-star rating or review—it helps more entrepreneurs find the clarity and confidence they need to grow.



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-17250037 Mon, 02 Jun 2025 00:00:00 -0400 1217 Entrepreneur mindset, Business growth strategies, Overcoming self-doubt, Marketing confidence, Women in business, launch strategy, Social media strategy, Marketing coaching for entrepreneurs 60 full false From 1:1 to One-to-Many: How to Scale Your Business with Purpose (feat. Jen Howat) From 1:1 to One-to-Many: How to Scale Your Business with Purpose (feat. Jen Howat) What do you do when you’re fully booked and burned out, but still want to grow your business?


In this episode of Stop the Scroll, I’m joined by strategist and Kajabi expert Jen Howat to talk about what it really looks like to scale your business with purpose. Whether you’re building a course, considering a membership, or testing out a group program, Jen breaks down the real strategy behind turning your 1:1 expertise into a scalable, sustainable offer that fits your life and your goals.


From her background in ministry to building thriving digital programs for service-based entrepreneurs, Jen shares practical guidance on how to expand your income and impact, without losing yourself in the process.


Episode Highlights


  • The signs it’s time to create a digital offer (and what type might be best)


  • The difference between a course, a membership, and group consulting offer


  • Why “launching and crickets” is normal, and what to do next


  • The #1 cause of overwhelm in online programs (and how to avoid it)


  • Why defining your ideal customer and the transformation is key to success


  • How to repurpose your framework into scalable content


  • Why done is better than perfect



Loved this episode? Subscribe to Stop the Scroll and leave a review! Your support helps more entrepreneurs simplify their marketing and show up with purpose.


Resources Mentioned









Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> What do you do when you’re fully booked and burned out, but still want to grow your business?


In this episode of Stop the Scroll, I’m joined by strategist and Kajabi expert Jen Howat to talk about what it really looks like to scale your business with purpose. Whether you’re building a course, considering a membership, or testing out a group program, Jen breaks down the real strategy behind turning your 1:1 expertise into a scalable, sustainable offer that fits your life and your goals.


From her background in ministry to building thriving digital programs for service-based entrepreneurs, Jen shares practical guidance on how to expand your income and impact, without losing yourself in the process.


Episode Highlights


  • The signs it’s time to create a digital offer (and what type might be best)


  • The difference between a course, a membership, and group consulting offer


  • Why “launching and crickets” is normal, and what to do next


  • The #1 cause of overwhelm in online programs (and how to avoid it)


  • Why defining your ideal customer and the transformation is key to success


  • How to repurpose your framework into scalable content


  • Why done is better than perfect



Loved this episode? Subscribe to Stop the Scroll and leave a review! Your support helps more entrepreneurs simplify their marketing and show up with purpose.


Resources Mentioned









Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Heidi Schmidt, Jen Howat Buzzsprout-17167697 Mon, 26 May 2025 00:00:00 -0400 1926 online course strategy, Kajabi, digital products for entrepreneurs, group coaching offers, course vs membership, building scalable offers, marketing strategy, online business growth 59 full false How to Create a Winning Email Marketing Strategy (and why you need one now!) How to Create a Winning Email Marketing Strategy (and why you need one now!) If Instagram disappeared tomorrow, how would you connect with your audience? 😬


It’s a question more business owners need to ask themselves — because relying solely on rented platforms like social media is risky. In this episode of Stop the Scroll, I’m diving into the one platform you actually own — and the one that consistently delivers the highest ROI in marketing: your email list.


I’m breaking down why email is not dead (spoiler: it’s thriving), how to create personalized newsletters that get results, and how to start building or rebooting your email strategy today — without burning out your list or yourself.


Whether you’re just starting out or have been ghosting your email list (no judgment here), this episode will give you actionable steps to create emails your audience wants to open.


Episode Highlights

  • Why email marketing still delivers the best ROI


  • What rented platforms (like Instagram) can’t offer you—and what email can


  • How to write a newsletter that builds real relationships


  • The simple structure I use for writing emails that get replies and conversions


  • Why consistency beats frequency (and what Jay Schwedelson says about it)


  • Tips for writing skimmable, actionable content your audience will actually read


If this episode helped shift your thinking about email marketing, share it with a friend and leave a review! It helps us reach more entrepreneurs like you — and keeps this show growing.


Resources Mentioned








Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> If Instagram disappeared tomorrow, how would you connect with your audience? 😬


It’s a question more business owners need to ask themselves — because relying solely on rented platforms like social media is risky. In this episode of Stop the Scroll, I’m diving into the one platform you actually own — and the one that consistently delivers the highest ROI in marketing: your email list.


I’m breaking down why email is not dead (spoiler: it’s thriving), how to create personalized newsletters that get results, and how to start building or rebooting your email strategy today — without burning out your list or yourself.


Whether you’re just starting out or have been ghosting your email list (no judgment here), this episode will give you actionable steps to create emails your audience wants to open.


Episode Highlights

  • Why email marketing still delivers the best ROI


  • What rented platforms (like Instagram) can’t offer you—and what email can


  • How to write a newsletter that builds real relationships


  • The simple structure I use for writing emails that get replies and conversions


  • Why consistency beats frequency (and what Jay Schwedelson says about it)


  • Tips for writing skimmable, actionable content your audience will actually read


If this episode helped shift your thinking about email marketing, share it with a friend and leave a review! It helps us reach more entrepreneurs like you — and keeps this show growing.


Resources Mentioned








Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-17167679 Mon, 19 May 2025 00:00:00 -0400 1241 email marketing strategy, email newsletter best practices, marketing funnel, ConvertKit, newsletter tips, lead magnets, social media vs email marketing 58 full false Why Knowing Your Numbers Is the Ultimate CEO Move featuring Gala McCray Why Knowing Your Numbers Is the Ultimate CEO Move featuring Gala McCray Let’s be real: for many small business owners, bookkeeping feels like a necessary evil - a box to check for taxes, a task to avoid until it's urgent. But what if your financials could actually become your secret weapon to business growth?


This week, I’m joined by Gala McCray, founder of Two Arrows, a boutique financial services firm that supports creative and service-based entrepreneurs. We’re diving deep into why financial clarity isn’t just about taxes or compliance, and how it’s a core leadership tool that helps you make bold, strategic decisions with confidence.


From recognizing the true cost of servicing a client to knowing when (and how much) to invest in marketing, Gala shares actionable tips to help you shift from “doing” to leading. Whether you're just getting a handle on your numbers or ready to scale, this episode will empower you to own your role as CEO.


Episode Highlights:


  • Why shifting from “doer” to decision-maker changes everything


  • The core financial reports every entrepreneur should review monthly


  • How to stop being “gun-shy” with money and start making empowered decisions


  • What marketing KPIs you should track and how to actually evaluate ROI


  • How a CEO mindset and diversified income transform your ability to grow


  • The truth about how much you should be spending on marketing


If you loved this episode, I’d be so grateful if you’d subscribe and leave a review. It helps Stop the Scroll reach more entrepreneurs like you — and keeps the insights coming your way each week.


About Gala


Gala McCray is the founder of Two Arrows, a boutique financial services firm helping service-based entrepreneurs elevate their financial operations with strategic bookkeeping, cashflow clarity, and executive-level advisory. With nearly two decades of experience in operations and financial management across corporate, nonprofit, and creative sectors, Gala blends precision with care to deliver peace of mind—because luxury, to her, means knowing your numbers are working as hard as you are.

As a QuickBooks Online ProAdvisor and financial thought partner to agencies, consultants, and creatives, Gala empowers business owners to make bold, confident decisions rooted in clarity and control. Her signature framework—Consistency, Comfort, and Confidence—has become a trusted roadmap for clients ready to scale sustainably and lead like CEOs.

When she’s not transforming spreadsheets into strategy, Gala can be found championing financial empowerment through masterclasses, podcast appearances, and her blog series The Art of Bookkeeping.

______________________________________________________________________


Connect With Gala

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> Let’s be real: for many small business owners, bookkeeping feels like a necessary evil - a box to check for taxes, a task to avoid until it's urgent. But what if your financials could actually become your secret weapon to business growth?


This week, I’m joined by Gala McCray, founder of Two Arrows, a boutique financial services firm that supports creative and service-based entrepreneurs. We’re diving deep into why financial clarity isn’t just about taxes or compliance, and how it’s a core leadership tool that helps you make bold, strategic decisions with confidence.


From recognizing the true cost of servicing a client to knowing when (and how much) to invest in marketing, Gala shares actionable tips to help you shift from “doing” to leading. Whether you're just getting a handle on your numbers or ready to scale, this episode will empower you to own your role as CEO.


Episode Highlights:


  • Why shifting from “doer” to decision-maker changes everything


  • The core financial reports every entrepreneur should review monthly


  • How to stop being “gun-shy” with money and start making empowered decisions


  • What marketing KPIs you should track and how to actually evaluate ROI


  • How a CEO mindset and diversified income transform your ability to grow


  • The truth about how much you should be spending on marketing


If you loved this episode, I’d be so grateful if you’d subscribe and leave a review. It helps Stop the Scroll reach more entrepreneurs like you — and keeps the insights coming your way each week.


About Gala


Gala McCray is the founder of Two Arrows, a boutique financial services firm helping service-based entrepreneurs elevate their financial operations with strategic bookkeeping, cashflow clarity, and executive-level advisory. With nearly two decades of experience in operations and financial management across corporate, nonprofit, and creative sectors, Gala blends precision with care to deliver peace of mind—because luxury, to her, means knowing your numbers are working as hard as you are.

As a QuickBooks Online ProAdvisor and financial thought partner to agencies, consultants, and creatives, Gala empowers business owners to make bold, confident decisions rooted in clarity and control. Her signature framework—Consistency, Comfort, and Confidence—has become a trusted roadmap for clients ready to scale sustainably and lead like CEOs.

When she’s not transforming spreadsheets into strategy, Gala can be found championing financial empowerment through masterclasses, podcast appearances, and her blog series The Art of Bookkeeping.

______________________________________________________________________


Connect With Gala

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Heidi Schmidt, Gala McCray Buzzsprout-17122596 Mon, 12 May 2025 00:00:00 -0400 1551 bookkeeping for entrepreneurs, financial clarity, marketing ROI, CEO mindset 57 full false How I Use AI in My Marketing (Without Losing My Voice) How I Use AI in My Marketing (Without Losing My Voice) Feeling overwhelmed with content creation? You’re not alone, and that’s exactly where AI can step in (without making your brand sound like a robot).


In this episode of Stop the Scroll, I’m pulling back the curtain on how I actually use AI tools like ChatGPT, CastMagic, and Descript to save hours in my weekly workflow, without losing the authentic voice that connects with my audience. From batching posts and writing emails to refreshing stale captions and repurposing podcast content, I’m sharing real prompts, practical tips, and a few cautionary tales.


Whether you’ve dabbled with AI or you’ve been too intimidated to start, this episode will help you use it with more strategy, more creativity, and way less stress.


Episode Highlights:

  • How to prompt AI tools to sound like you (and not like a robot)


  • The exact prompts I use for repurposing, optimizing, and batching content


  • How I use ChatGPT, CastMagic, Descript, and more


  • A behind-the-scenes look at how I use AI for my podcast, emails, and content strategy


  • Tips for protecting your voice, editing AI-generated copy, and staying authentic


  • What AI can do—and what it can’t (and shouldn’t) replace


If you found this episode helpful, it would mean the world if you’d take a moment to subscribe to Stop the Scroll on your favorite podcast app. And if you’re feeling generous, leave a quick review—those stars and kind words help more entrepreneurs discover the show, and it keeps this podcast going strong!


Resources

  • CastMagic – Podcast automation tool  - https://get.castmagic.io/oacvbm1jghvp


  • Descript – Video editing + transcription - https://www.descript.com/


  • AI Content Quickstart Workshop hosted by Chrissy Rey - https://websitesuccessacademy.com/event/ai-content-quickstart-june-2-2025/


  • How to Create Your Own Action Figure Trend - Your Social Club - https://yoursocial.team/blog/how-to-create-your-own-ai-action-figure-doll-trend


P.S. I’m opening up space for new done-for-you and consulting clients starting in May. If you're ready to take your marketing to the next level without burning out, book a call with me!



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> Feeling overwhelmed with content creation? You’re not alone, and that’s exactly where AI can step in (without making your brand sound like a robot).


In this episode of Stop the Scroll, I’m pulling back the curtain on how I actually use AI tools like ChatGPT, CastMagic, and Descript to save hours in my weekly workflow, without losing the authentic voice that connects with my audience. From batching posts and writing emails to refreshing stale captions and repurposing podcast content, I’m sharing real prompts, practical tips, and a few cautionary tales.


Whether you’ve dabbled with AI or you’ve been too intimidated to start, this episode will help you use it with more strategy, more creativity, and way less stress.


Episode Highlights:

  • How to prompt AI tools to sound like you (and not like a robot)


  • The exact prompts I use for repurposing, optimizing, and batching content


  • How I use ChatGPT, CastMagic, Descript, and more


  • A behind-the-scenes look at how I use AI for my podcast, emails, and content strategy


  • Tips for protecting your voice, editing AI-generated copy, and staying authentic


  • What AI can do—and what it can’t (and shouldn’t) replace


If you found this episode helpful, it would mean the world if you’d take a moment to subscribe to Stop the Scroll on your favorite podcast app. And if you’re feeling generous, leave a quick review—those stars and kind words help more entrepreneurs discover the show, and it keeps this podcast going strong!


Resources

  • CastMagic – Podcast automation tool  - https://get.castmagic.io/oacvbm1jghvp


  • Descript – Video editing + transcription - https://www.descript.com/


  • AI Content Quickstart Workshop hosted by Chrissy Rey - https://websitesuccessacademy.com/event/ai-content-quickstart-june-2-2025/


  • How to Create Your Own Action Figure Trend - Your Social Club - https://yoursocial.team/blog/how-to-create-your-own-ai-action-figure-doll-trend


P.S. I’m opening up space for new done-for-you and consulting clients starting in May. If you're ready to take your marketing to the next level without burning out, book a call with me!



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-17079877 Mon, 05 May 2025 00:00:00 -0400 1331 AI for marketing, ChatGPT prompts, repurposing content, content batching, social media strategy, AI tools for business, authentic content creation 56 full false You Can’t Build a Business Online Only: Why In-Person Networking Still Matters You Can’t Build a Business Online Only: Why In-Person Networking Still Matters Tired of pouring hours into Instagram with minimal return? Wondering why your social posts aren’t turning into paying clients? Here’s the truth most digital marketers won’t tell you: social media can’t be your only strategy.


In this episode, I’m pulling back the curtain on how I’ve actually grown my business. Hint: it’s through in-person connections, referrals, and showing up offline just as much as I do online. 


If you’re a service-based business owner looking for real, sustainable growth (and not just chasing the algorithm), this episode will show you how to bring the human connection back into your marketing, and why that’s the key to long-term success.


You’ll walk away with practical, low-pressure ways to network (even if you’re introverted), how to turn coffee chats into clients, and how to use offline moments to strengthen your online presence.


Episode Highlights:


  • Why word-of-mouth and referrals still outperform ads for many service providers


  • How to reframe networking as relationship-building, not sales


  • Easy networking tips for introverts (spoiler: bring a wing person!)


  • How to follow up after an event (and why that matters more than your first impression)


  • Creative ways to incorporate offline networking into your online marketing strategy



Resources

My Challenge to You…
Make it a goal in Q2 to attend one local networking event. Not sure where to go? Start with your local Chamber of Commerce, small business groups, or ask me! I’ll go with you if you’re local and need a networking buddy.


Enjoyed this episode?
Be sure to subscribe to Stop the Scroll on your favorite podcast platform so you never miss a new episode. And if today’s conversation gave you something to think about, consider leaving a review. Your feedback helps more small business owners discover the show, and helps me continue creating episodes that truly support your growth.


P.S. I’m opening up space for a few new done-for-you and consulting clients starting in May. If you're ready to take your marketing to the next level without burning out, book a

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> Tired of pouring hours into Instagram with minimal return? Wondering why your social posts aren’t turning into paying clients? Here’s the truth most digital marketers won’t tell you: social media can’t be your only strategy.


In this episode, I’m pulling back the curtain on how I’ve actually grown my business. Hint: it’s through in-person connections, referrals, and showing up offline just as much as I do online. 


If you’re a service-based business owner looking for real, sustainable growth (and not just chasing the algorithm), this episode will show you how to bring the human connection back into your marketing, and why that’s the key to long-term success.


You’ll walk away with practical, low-pressure ways to network (even if you’re introverted), how to turn coffee chats into clients, and how to use offline moments to strengthen your online presence.


Episode Highlights:


  • Why word-of-mouth and referrals still outperform ads for many service providers


  • How to reframe networking as relationship-building, not sales


  • Easy networking tips for introverts (spoiler: bring a wing person!)


  • How to follow up after an event (and why that matters more than your first impression)


  • Creative ways to incorporate offline networking into your online marketing strategy



Resources

My Challenge to You…
Make it a goal in Q2 to attend one local networking event. Not sure where to go? Start with your local Chamber of Commerce, small business groups, or ask me! I’ll go with you if you’re local and need a networking buddy.


Enjoyed this episode?
Be sure to subscribe to Stop the Scroll on your favorite podcast platform so you never miss a new episode. And if today’s conversation gave you something to think about, consider leaving a review. Your feedback helps more small business owners discover the show, and helps me continue creating episodes that truly support your growth.


P.S. I’m opening up space for a few new done-for-you and consulting clients starting in May. If you're ready to take your marketing to the next level without burning out, book a

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-17036184 Mon, 28 Apr 2025 00:00:00 -0400 945 in-person networking for entrepreneurs, entrepreneurship, marketing strategies, social media marketing, how to get clients offline, networking tips, referrals, business relationships 55 full false Surviving and Thriving: Five Years of Business Lessons Surviving and Thriving: Five Years of Business Lessons What if you could skip the most common mistakes new business owners make—and fast-track your growth with real, hard-earned lessons?


In this episode, I’m sharing what five years of running Heidi Schmidt Creative has taught me about pricing, systems, scaling, marketing, and mindset. Whether you're in year one or year ten, this episode is packed with practical takeaways to help you run your business like a confident, clear-headed CEO and not just someone stuck in survival mode.


If you're tired of flying by the seat of your pants and ready to take control of your growth, this episode is your roadmap.


Episode Highlights:


  • Why pricing yourself correctly can make or break your business—and how to stop undercharging


  • What your marketing funnel really needs to convert leads into paying clients


  • The role of multiple revenue streams in creating stability and freedom


  • How burnout shows up and what it’s telling you about when to outsource or grow your team


  • The mindset shifts that helped me stop playing small and start leading my business with intention



If you found this episode helpful, it would mean the world if you’d take a moment to subscribe to Stop the Scroll on your favorite podcast app. And if you’re feeling generous, leave a quick review—those stars and kind words help more entrepreneurs discover the show, and it keeps this podcast going strong!


Resources



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> What if you could skip the most common mistakes new business owners make—and fast-track your growth with real, hard-earned lessons?


In this episode, I’m sharing what five years of running Heidi Schmidt Creative has taught me about pricing, systems, scaling, marketing, and mindset. Whether you're in year one or year ten, this episode is packed with practical takeaways to help you run your business like a confident, clear-headed CEO and not just someone stuck in survival mode.


If you're tired of flying by the seat of your pants and ready to take control of your growth, this episode is your roadmap.


Episode Highlights:


  • Why pricing yourself correctly can make or break your business—and how to stop undercharging


  • What your marketing funnel really needs to convert leads into paying clients


  • The role of multiple revenue streams in creating stability and freedom


  • How burnout shows up and what it’s telling you about when to outsource or grow your team


  • The mindset shifts that helped me stop playing small and start leading my business with intention



If you found this episode helpful, it would mean the world if you’d take a moment to subscribe to Stop the Scroll on your favorite podcast app. And if you’re feeling generous, leave a quick review—those stars and kind words help more entrepreneurs discover the show, and it keeps this podcast going strong!


Resources



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-16996444 Mon, 21 Apr 2025 00:00:00 -0400 1488 social media marketing, content creation, freelancing, email newsletters, scaling a business, outsourcing, work-life balance 54 full false Celebrating a Year of Podcasting: Lessons, Wins, and Embracing Imperfections Celebrating a Year of Podcasting: Lessons, Wins, and Embracing Imperfections One year. 53 episodes. Countless lessons.


This episode is a raw and honest reflection on what I’ve learned after a full year of showing up consistently to record Stop the Scroll. It’s personal, it’s practical, and it’s exactly what I wish someone had told me before I started.


If you’ve ever thought about launching a podcast (or blog, YouTube channel, newsletter…whatever your version of showing up is), this one’s for you. I’m talking through the lessons, the systems that saved me, and how messy action is the only way forward.


And YES, I’m getting vulnerable and a little bit in my feels because this podcast has been a game changer for me AND my business.


If you’ve been here since episode 1 or you’re brand new, THANK YOU. I’m so grateful you're along for this ride.



Episode Highlights:

  • Why I launched a podcast and the accountability that made it possible


  • The marketing muscle of consistency—and why it's not just a mindset


  • The importance of not letting perfect be the enemy of good


  • How batching, planning, and Airtable keep this show running and the tools I use to make it easy


  • The wild (and amazing) growth I’ve seen on my website and email list since launching


  • What I'd do differently (spoiler: not much—because messy action wins)


Go ahead and subscribe to this podcast so you don’t miss a single episode. If this episode resonated with you, I’d love if you left a review, shared it with a friend, or sent me a DM with your favorite takeaway. Here’s to year 2 of Stop the Scroll—and doing it messy. 


Resources



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> One year. 53 episodes. Countless lessons.


This episode is a raw and honest reflection on what I’ve learned after a full year of showing up consistently to record Stop the Scroll. It’s personal, it’s practical, and it’s exactly what I wish someone had told me before I started.


If you’ve ever thought about launching a podcast (or blog, YouTube channel, newsletter…whatever your version of showing up is), this one’s for you. I’m talking through the lessons, the systems that saved me, and how messy action is the only way forward.


And YES, I’m getting vulnerable and a little bit in my feels because this podcast has been a game changer for me AND my business.


If you’ve been here since episode 1 or you’re brand new, THANK YOU. I’m so grateful you're along for this ride.



Episode Highlights:

  • Why I launched a podcast and the accountability that made it possible


  • The marketing muscle of consistency—and why it's not just a mindset


  • The importance of not letting perfect be the enemy of good


  • How batching, planning, and Airtable keep this show running and the tools I use to make it easy


  • The wild (and amazing) growth I’ve seen on my website and email list since launching


  • What I'd do differently (spoiler: not much—because messy action wins)


Go ahead and subscribe to this podcast so you don’t miss a single episode. If this episode resonated with you, I’d love if you left a review, shared it with a friend, or sent me a DM with your favorite takeaway. Here’s to year 2 of Stop the Scroll—and doing it messy. 


Resources



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-16952680 Mon, 14 Apr 2025 00:00:00 -0400 1569 podcasting tips, consistency in marketing, content creation, marketing mindset, entrepreneurship, social media strategy 53 full false Q1 Social Media Updates You Need to Know (and How to Adjust Your Strategy) Q1 Social Media Updates You Need to Know (and How to Adjust Your Strategy) Think you’ve got a handle on your social media strategy? Think again.


In this episode, we're breaking down the biggest social media platform shifts from Q1—and spoiler alert: things are changing faster than ever. Instagram wants you using music on everything (yes, even carousels), Threads is creeping into Twitter’s old territory, and LinkedIn? It’s quietly becoming the place for video content and thought leadership.


Heidi’s sharing what these updates actually mean for your content (without the corporate jargon), how to make smarter platform choices, and why repurposing isn’t just allowed—it’s necessary.


If you're tired of chasing trends and ready to actually understand what’s working and where to focus your time in Q2, this is your episode. 



Think of it as your shortcut to staying current without the overwhelm.


Episode Highlights:


  • Instagram’s new algorithm ranking signals: watch time, shares, likes per reach


  • Smart repurposing tips (and what “original content” really means)


  • Why adding music to all types of posts—yes, even carousels—matters now


  • LinkedIn's shift to video-first: what formats are performing best


  • Meta’s new “community-based” fact-checking and what it could mean for your content


  • Hot takes + thought leadership: why they’re trending on Threads and LinkedIn


  • Newsletter repurposing tips for better LinkedIn reach


  • Platform-by-platform takeaways to guide your content in Q2



Love what you’re hearing? Be sure to follow the podcast so you never miss an episode—and if this helped you feel more confident about your content, leave a quick review! It helps us reach more entrepreneurs like you and keeps the good stuff coming.


Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> Think you’ve got a handle on your social media strategy? Think again.


In this episode, we're breaking down the biggest social media platform shifts from Q1—and spoiler alert: things are changing faster than ever. Instagram wants you using music on everything (yes, even carousels), Threads is creeping into Twitter’s old territory, and LinkedIn? It’s quietly becoming the place for video content and thought leadership.


Heidi’s sharing what these updates actually mean for your content (without the corporate jargon), how to make smarter platform choices, and why repurposing isn’t just allowed—it’s necessary.


If you're tired of chasing trends and ready to actually understand what’s working and where to focus your time in Q2, this is your episode. 



Think of it as your shortcut to staying current without the overwhelm.


Episode Highlights:


  • Instagram’s new algorithm ranking signals: watch time, shares, likes per reach


  • Smart repurposing tips (and what “original content” really means)


  • Why adding music to all types of posts—yes, even carousels—matters now


  • LinkedIn's shift to video-first: what formats are performing best


  • Meta’s new “community-based” fact-checking and what it could mean for your content


  • Hot takes + thought leadership: why they’re trending on Threads and LinkedIn


  • Newsletter repurposing tips for better LinkedIn reach


  • Platform-by-platform takeaways to guide your content in Q2



Love what you’re hearing? Be sure to follow the podcast so you never miss an episode—and if this helped you feel more confident about your content, leave a quick review! It helps us reach more entrepreneurs like you and keeps the good stuff coming.


Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-16912576 Mon, 07 Apr 2025 00:00:00 -0400 1152 Social media updates, social media tips, marketing strategy, content repurposing, small business marketing, social media strategy 52 full false Navigating Q1's Lessons: How Business Owners Can Strategically Plan for Q2 Success Navigating Q1's Lessons: How Business Owners Can Strategically Plan for Q2 Success How is it already the end of Q1? It seems like just yesterday that we were setting our January intentions!  


This week, we’re chatting about assessing our Q1 marketing efforts and planning strategically for Q2. It’s time to outline plans and set goals. Remember, even when we have big goals, it’s so important to remain flexible when it comes to your strategy and aligning your marketing efforts with personal and business goals. 


What are your Q2 marketing goals? 


Episode Highlights:


  • Learn how to effectively review and adjust your Q1 marketing efforts for a successful Q2.


  • Discover strategies to enhance your marketing ROI through paid advertising and workshops.


  • Insights on the importance of analytics in crafting a powerful marketing strategy.


  • Tips on aligning marketing goals with personal life events and business objectives.


If you loved this episode, we’d love for you to subscribe wherever you listen to podcasts or leave a review! We read each one and are so grateful for feedback! 


Resources of note:



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> How is it already the end of Q1? It seems like just yesterday that we were setting our January intentions!  


This week, we’re chatting about assessing our Q1 marketing efforts and planning strategically for Q2. It’s time to outline plans and set goals. Remember, even when we have big goals, it’s so important to remain flexible when it comes to your strategy and aligning your marketing efforts with personal and business goals. 


What are your Q2 marketing goals? 


Episode Highlights:


  • Learn how to effectively review and adjust your Q1 marketing efforts for a successful Q2.


  • Discover strategies to enhance your marketing ROI through paid advertising and workshops.


  • Insights on the importance of analytics in crafting a powerful marketing strategy.


  • Tips on aligning marketing goals with personal life events and business objectives.


If you loved this episode, we’d love for you to subscribe wherever you listen to podcasts or leave a review! We read each one and are so grateful for feedback! 


Resources of note:



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-16876023 Mon, 31 Mar 2025 00:00:00 -0400 1229 Social media marketing, Marketing goals, Content strategy, marketing operations 51 full false What to Consider When Hiring a Social Media Manager What to Consider When Hiring a Social Media Manager Are you on the brink of growing your business but unsure how to juggle all those responsibilities? 


Hiring a marketer can feel overwhelming—how do you know who to trust with your brand? Whether you’re outsourcing social media, email marketing, or overall strategy, choosing the right person makes all the difference.


In this episode, I’m sharing the lessons I’ve learned from hiring (and sometimes hiring the wrong people!) and giving you a roadmap to find a marketer who truly gets your business. If you're thinking about outsourcing but aren't sure where to start, this episode is for you!


Episode Highlights:

  • Why outsourcing your marketing can be a game-changer (but only if you hire the right person!)


  • The biggest mistakes I’ve made when hiring and what I do differently now


  • What actually makes a great marketer (hint: it’s not just about their Instagram following)


  • Red flags to watch out for when hiring a freelancer or agency


  • How to determine whether you need a freelancer or an agency


  • Why communication and values matter just as much as experience


Be sure to subscribe to the podcast wherever you listen, and if you really love what you hear, leave a review over on Apple! 


Resources:





Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> Are you on the brink of growing your business but unsure how to juggle all those responsibilities? 


Hiring a marketer can feel overwhelming—how do you know who to trust with your brand? Whether you’re outsourcing social media, email marketing, or overall strategy, choosing the right person makes all the difference.


In this episode, I’m sharing the lessons I’ve learned from hiring (and sometimes hiring the wrong people!) and giving you a roadmap to find a marketer who truly gets your business. If you're thinking about outsourcing but aren't sure where to start, this episode is for you!


Episode Highlights:

  • Why outsourcing your marketing can be a game-changer (but only if you hire the right person!)


  • The biggest mistakes I’ve made when hiring and what I do differently now


  • What actually makes a great marketer (hint: it’s not just about their Instagram following)


  • Red flags to watch out for when hiring a freelancer or agency


  • How to determine whether you need a freelancer or an agency


  • Why communication and values matter just as much as experience


Be sure to subscribe to the podcast wherever you listen, and if you really love what you hear, leave a review over on Apple! 


Resources:





Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-16826868 Mon, 24 Mar 2025 00:00:00 -0400 1330 Social Media Marketing, Content Creators, outsourced marketing, social media strategy, Content Marketing Strategy, outsourced social media marketing 50 full false The Bad Habits That Are Sabotaging Your Social Media Goals The Bad Habits That Are Sabotaging Your Social Media Goals Does social media feel daunting? Like a chore you just don’t want to do? My kiddo often says he doesn’t want to do things that he knows he SHOULD do because they’re boring. 

I don’t think social media is boring but I do think for many entrepreneurs it can feel like a chore, like they don’t get anything out of it. But with that attitude, of course, you’re going to feel that way.  If you’ve ever felt like your social media growth is stuck, you’re not alone. The reality? Many business owners unintentionally hold themselves back with habits that don’t serve their goals.

So, how can we shift our mindset and strategies to ensure we're showing up consistently and building quality engagement on social media? Tune into this week’s episode to learn about the biggest mistakes I see people make on social media—things like inconsistent posting, ignoring engagement, and chasing viral moments. Plus, I’ll give you simple, realistic ways to shift your strategy so you can actually start seeing results.

Episode Highlights:

  • Why consistency is king (and how often you really need to post)
  • The engagement mistake that kills your reach (and how to fix it in 10 minutes a day)
  • Why going viral isn’t a marketing strategy—and what to focus on instead
  • How analytics can make or break your growth (and what metrics actually matter)

Be sure to subscribe to the podcast wherever you listen, and if you really love what you hear, leave a review over on Apple! 


Resources:





Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> Does social media feel daunting? Like a chore you just don’t want to do? My kiddo often says he doesn’t want to do things that he knows he SHOULD do because they’re boring. 

I don’t think social media is boring but I do think for many entrepreneurs it can feel like a chore, like they don’t get anything out of it. But with that attitude, of course, you’re going to feel that way.  If you’ve ever felt like your social media growth is stuck, you’re not alone. The reality? Many business owners unintentionally hold themselves back with habits that don’t serve their goals.

So, how can we shift our mindset and strategies to ensure we're showing up consistently and building quality engagement on social media? Tune into this week’s episode to learn about the biggest mistakes I see people make on social media—things like inconsistent posting, ignoring engagement, and chasing viral moments. Plus, I’ll give you simple, realistic ways to shift your strategy so you can actually start seeing results.

Episode Highlights:

  • Why consistency is king (and how often you really need to post)
  • The engagement mistake that kills your reach (and how to fix it in 10 minutes a day)
  • Why going viral isn’t a marketing strategy—and what to focus on instead
  • How analytics can make or break your growth (and what metrics actually matter)

Be sure to subscribe to the podcast wherever you listen, and if you really love what you hear, leave a review over on Apple! 


Resources:





Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-16791267 Mon, 17 Mar 2025 00:00:00 -0400 1038 social media marketing, engagement statistics, social media growth, content strategy, marketing strategy, 49 full false Simple Social Media Engagement Strategies to Connect with Your Audience Authentically Simple Social Media Engagement Strategies to Connect with Your Audience Authentically How many of you feel overwhelmed by social media marketing? 


Chances are… 90% of you listening are and are looking for strategies to grow. Right?


Let’s talk about the powerhouse of online marketing that’s probably being neglected – your engagement. We downplay the power of authentic interactions and so many business owners think that they can just post and ghost without building relationships with their audience. 


In this episode, we’re talking about strategies tailored to each platform and some actionable tips that will elevate your engagement efforts to feel more authentic. 


Episode Highlights:

  • How to boost your social media strategy by transforming engagement into conversion.


  • Tailored tips for garnering authentic engagement on Instagram, LinkedIn, and Facebook 



Resources:







Like what you heard? I’d love for you to subscribe so you don’t miss a single episode! Love the pod? Leave a review so more people can find us online! 




Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> How many of you feel overwhelmed by social media marketing? 


Chances are… 90% of you listening are and are looking for strategies to grow. Right?


Let’s talk about the powerhouse of online marketing that’s probably being neglected – your engagement. We downplay the power of authentic interactions and so many business owners think that they can just post and ghost without building relationships with their audience. 


In this episode, we’re talking about strategies tailored to each platform and some actionable tips that will elevate your engagement efforts to feel more authentic. 


Episode Highlights:

  • How to boost your social media strategy by transforming engagement into conversion.


  • Tailored tips for garnering authentic engagement on Instagram, LinkedIn, and Facebook 



Resources:







Like what you heard? I’d love for you to subscribe so you don’t miss a single episode! Love the pod? Leave a review so more people can find us online! 




Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-16734476 Mon, 10 Mar 2025 00:00:00 -0400 1560 social media engagement, social media marketing, social media strategy, engagement strategies, content visibility 48 full false Why You Need to Stop Sleeping on LinkedIn Why You Need to Stop Sleeping on LinkedIn If there is one social network we’re all ignoring, it’s LinkedIn. 


I’ve had so many people ask about the value of LinkedIn and well, if it’s done thoughtfully and strategically, there’s a LOT of opportunity there. 


Fun fact: LinkedIn has over a billion users and less than 1% of them post regularly so there’s opportunity for reach and engagement abound. In comparison to other platforms that feel like you have to post 5 times per day just to get seen, Linkedin tends to have a more engaged audience looking for likeminded experts for networking, personal development and business growth. 


This week, we’re sharing how to get started with Linkedin - even if you already have a profile that’s been stagnant for years. We’re also sharing client success stories wherein LinkedIn has helped their businesses grow. Tune in to learn how LinkedIn can be a powerful tool in your marketing arsenal. 


Episode Highlights:

  • Why LinkedIn has an untapped organic opportunity compared to other platforms 


  • Why thought leadership and video content are crucial for engagement


  • What makes an optimal Linkedin Profile 


  • The SEO benefits of Linkedin for brand awareness and credibility


  • Why you should focus on your personal brand first and your company page second. 


Resources:





Like what you heard? I’d love for you to subscribe so you don’t miss a single episode! Love the pod? Leave a review so more people can find us online! 




Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> If there is one social network we’re all ignoring, it’s LinkedIn. 


I’ve had so many people ask about the value of LinkedIn and well, if it’s done thoughtfully and strategically, there’s a LOT of opportunity there. 


Fun fact: LinkedIn has over a billion users and less than 1% of them post regularly so there’s opportunity for reach and engagement abound. In comparison to other platforms that feel like you have to post 5 times per day just to get seen, Linkedin tends to have a more engaged audience looking for likeminded experts for networking, personal development and business growth. 


This week, we’re sharing how to get started with Linkedin - even if you already have a profile that’s been stagnant for years. We’re also sharing client success stories wherein LinkedIn has helped their businesses grow. Tune in to learn how LinkedIn can be a powerful tool in your marketing arsenal. 


Episode Highlights:

  • Why LinkedIn has an untapped organic opportunity compared to other platforms 


  • Why thought leadership and video content are crucial for engagement


  • What makes an optimal Linkedin Profile 


  • The SEO benefits of Linkedin for brand awareness and credibility


  • Why you should focus on your personal brand first and your company page second. 


Resources:





Like what you heard? I’d love for you to subscribe so you don’t miss a single episode! Love the pod? Leave a review so more people can find us online! 




Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-16703893 Mon, 03 Mar 2025 00:00:00 -0500 1274 LinkedIn, Social Media, Business Marketing, Social media marketing, thought-leadership, social media content 47 full false My Favorite Small Business Marketing Tools My Favorite Small Business Marketing Tools What’s in your business tool box?


What I mean by that is what do you use to promote your business? 


In this episode of Stop the Scroll, we’re sharing our essential marketing tools to enhance your strategy without the overwhelm. We’re also talking about the importance of not just using what works best for you but also the importance of regular audits to optimize tool usage and financial efficiency. With practical tips on using project management platforms like Notion and Trello to a visual scheduling tool like Loomly,  this episode equips you with the know-how to streamline your marketing efforts effectively.


Whether you're a solopreneur starting your journey or an entrepreneur expanding your operations, here's a sneak peek of what we covered:


Episode Highlights:

  • How to simplify your strategy with essential tools like Kit, Loomly, and Descript.


  • Diversify your marketing beyond social media to ensure sustainable growth.


  • Regularly audit tools to maximize efficiency and budget.


  • Utilize Notion and Trello for better organization and task management.



Like what you heard? I’d love for you to subscribe so you don’t miss a single episode! Love the pod? Leave a review so more people can find us online! 


Resources Mentioned:



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> What’s in your business tool box?


What I mean by that is what do you use to promote your business? 


In this episode of Stop the Scroll, we’re sharing our essential marketing tools to enhance your strategy without the overwhelm. We’re also talking about the importance of not just using what works best for you but also the importance of regular audits to optimize tool usage and financial efficiency. With practical tips on using project management platforms like Notion and Trello to a visual scheduling tool like Loomly,  this episode equips you with the know-how to streamline your marketing efforts effectively.


Whether you're a solopreneur starting your journey or an entrepreneur expanding your operations, here's a sneak peek of what we covered:


Episode Highlights:

  • How to simplify your strategy with essential tools like Kit, Loomly, and Descript.


  • Diversify your marketing beyond social media to ensure sustainable growth.


  • Regularly audit tools to maximize efficiency and budget.


  • Utilize Notion and Trello for better organization and task management.



Like what you heard? I’d love for you to subscribe so you don’t miss a single episode! Love the pod? Leave a review so more people can find us online! 


Resources Mentioned:



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-16662808 Mon, 24 Feb 2025 00:00:00 -0500 1235 social media marketing, social media management, video editing tools 46 full false How to Align Authenticity with Your Social Media Marketing Strategy How to Align Authenticity with Your Social Media Marketing Strategy How do you show up when it feels like your life is a dumpster fire? 


Legit, it’s a question I hear often from clients who just…sometimes don’t want to show up because they feel like it’s hard to “sell” themselves when they may be dealing with other ish in their lives. I get that. 


That was my January.


In this episode of "Stop the Scroll," we’re chatting about navigating authenticity online amidst personal and global challenges. We’re giving you some actionable strategies for maintaining control in business during chaotic times, from the systems you implement to how to repurpose your content to stay consistent. Whether it's about balancing personal upheavals or confronting the broader societal ups and downs, we’re giving some candid reflections to remind us that it's okay—and necessary—to step back and care for ourselves once in a while.


Tune in to explore how these experiences shaped her approach to showing up authentically, even when the world feels overwhelming. 


Episode Highlights:


  • How to maintain authenticity on social media during tough times.


  • The importance of grace and relatable content in overcoming personal and macro-level hurdles.


  • Strategies for setting up systems and supports to manage life’s unpredictabilities in business.


  • Why we need to take breaks and prioritize self-care amid entrepreneurial hustles. 


Resources Mentioned:





Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> How do you show up when it feels like your life is a dumpster fire? 


Legit, it’s a question I hear often from clients who just…sometimes don’t want to show up because they feel like it’s hard to “sell” themselves when they may be dealing with other ish in their lives. I get that. 


That was my January.


In this episode of "Stop the Scroll," we’re chatting about navigating authenticity online amidst personal and global challenges. We’re giving you some actionable strategies for maintaining control in business during chaotic times, from the systems you implement to how to repurpose your content to stay consistent. Whether it's about balancing personal upheavals or confronting the broader societal ups and downs, we’re giving some candid reflections to remind us that it's okay—and necessary—to step back and care for ourselves once in a while.


Tune in to explore how these experiences shaped her approach to showing up authentically, even when the world feels overwhelming. 


Episode Highlights:


  • How to maintain authenticity on social media during tough times.


  • The importance of grace and relatable content in overcoming personal and macro-level hurdles.


  • Strategies for setting up systems and supports to manage life’s unpredictabilities in business.


  • Why we need to take breaks and prioritize self-care amid entrepreneurial hustles. 


Resources Mentioned:





Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-16617222 Mon, 17 Feb 2025 00:00:00 -0500 1067 social media marketing, relatable content, business owner struggles, content repurposing, self-care for entrepreneur 45 full true Repurpose Your Content Like a Pro: Strategies to Maximize Your Content’s Lifespan Repurpose Your Content Like a Pro: Strategies to Maximize Your Content’s Lifespan Tired of the content hamster wheel? You're not alone!


As entrepreneurs, we often find ourselves overwhelmed by the constant demand to create new content. In this episode, we’re talking about how to work smarter, not harder, by revitalizing our existing content. 


When we repurpose our content, we maximize our marketing efforts without continuously churning out brand-new material. I’ve had many clients mention that they are the bottleneck when it comes to creating consistent content. Adopt repurposing as a consistent practice, so you can focus on achieving your business and marketing goals. 


Get your pens ready to jot down our strategies to expand your content’s lifespan and reach with tips and tools to enhance your content management.

 

Content repurposing workshop - https://www.heidijschmidt.com/content-planning-repurposing-workshop


Episode Highlights:

  • Importance of content repurposing for efficient social media marketing


  • Strategies for maximizing existing content and extending its reach


  • Utilizing Repurpose IO to facilitate content management


  • Workshops available for a deep dive into repurposing strategies


  • Benefits of repurposing in saving time and achieving business goals


Like what you hear? Be sure to subscribe to Stop the Scroll wherever you listen to podcasts so you don’t miss a beat! We’d love it if you left a review to help others find us as well! 



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> Tired of the content hamster wheel? You're not alone!


As entrepreneurs, we often find ourselves overwhelmed by the constant demand to create new content. In this episode, we’re talking about how to work smarter, not harder, by revitalizing our existing content. 


When we repurpose our content, we maximize our marketing efforts without continuously churning out brand-new material. I’ve had many clients mention that they are the bottleneck when it comes to creating consistent content. Adopt repurposing as a consistent practice, so you can focus on achieving your business and marketing goals. 


Get your pens ready to jot down our strategies to expand your content’s lifespan and reach with tips and tools to enhance your content management.

 

Content repurposing workshop - https://www.heidijschmidt.com/content-planning-repurposing-workshop


Episode Highlights:

  • Importance of content repurposing for efficient social media marketing


  • Strategies for maximizing existing content and extending its reach


  • Utilizing Repurpose IO to facilitate content management


  • Workshops available for a deep dive into repurposing strategies


  • Benefits of repurposing in saving time and achieving business goals


Like what you hear? Be sure to subscribe to Stop the Scroll wherever you listen to podcasts so you don’t miss a beat! We’d love it if you left a review to help others find us as well! 



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-16574747 Mon, 10 Feb 2025 00:00:00 -0500 1223 social media marketing, content creation, content repurposing, social media strategy, content batching 44 full false How to Grow Your Email List and Diversify Your Marketing How to Grow Your Email List and Diversify Your Marketing Are you relying too much on social media to grow your business? What would you do if your favorite platform disappeared overnight?

This year, a big theme among businesses - large and small alike - is how to diversify our marketing strategies. One of the easiest and most cost-effective ways to do this is by having a robust email marketing strategy.

This week, we’re talking about how to build and grow your email list effectively. From leveraging lead magnets to enhancing your email opt-in strategies, you’ll learn why email marketing should be a critical component of your marketing and how it can lead to better conversions but also opportunities to diversify your income. 


Episode Highlights:

  • Importance of diversifying marketing strategies amid volatility in the social media world


  • How to build and grow an effective email list


  • Benefits of lead magnets and tips for creating one


  • Exploring alternative marketing strategies like SEO and long-form content


  • Consideration of other revenue streams, including passive income and affiliate marketing


Like what you hear? Be sure to subscribe to Stop the Scroll wherever you listen to podcasts so you don’t miss a beat! We’d love it if you left a review to help others find us as well! 



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> Are you relying too much on social media to grow your business? What would you do if your favorite platform disappeared overnight?

This year, a big theme among businesses - large and small alike - is how to diversify our marketing strategies. One of the easiest and most cost-effective ways to do this is by having a robust email marketing strategy.

This week, we’re talking about how to build and grow your email list effectively. From leveraging lead magnets to enhancing your email opt-in strategies, you’ll learn why email marketing should be a critical component of your marketing and how it can lead to better conversions but also opportunities to diversify your income. 


Episode Highlights:

  • Importance of diversifying marketing strategies amid volatility in the social media world


  • How to build and grow an effective email list


  • Benefits of lead magnets and tips for creating one


  • Exploring alternative marketing strategies like SEO and long-form content


  • Consideration of other revenue streams, including passive income and affiliate marketing


Like what you hear? Be sure to subscribe to Stop the Scroll wherever you listen to podcasts so you don’t miss a beat! We’d love it if you left a review to help others find us as well! 



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-16533304 Mon, 03 Feb 2025 00:00:00 -0500 1274 social media marketing, email marketing, email newsletters 43 full false How To Own Your Marketing When You Feel Like Social Media is a Dumpster Fire How To Own Your Marketing When You Feel Like Social Media is a Dumpster Fire Y’all, we gotta talk about the ish that’s been happening lately. Facebook is removing fact checkers, TikTok…whatever, and we’re not even touching the Instagram changes yet. 


Social media can feel like a dumpster fire lately. I’ve been saying it for a while, but lately, it feels more accurate than ever. 


So what do we do? How do we move our business forward and market ourselves when it feels like the platforms we’ve used for the past 15+ years are stacked against us and maybe, depending on your identity or politics, feel like they’re stacked against our values?


I see you. 


This is a solid reminder that social media is rented space. So this week, we’re discussing ways to promote your business if you’re having qualms with some of the social activities of late. Values matter, and it’s okay if you want to take time away from these spaces on the internet - I promise your business won’t fail. 



Episode Highlights:


  • Discussion on recent changes in Facebook's policies and their business implications.


  • Importance of diversifying marketing strategies beyond social media.


  • Tips for building in-person connections and leveraging email marketing.


  • Personal anecdotes about fostering local community engagement.


  • Value of owned marketing assets like websites and email lists.


Like what you hear? Be sure to subscribe to Stop the Scroll wherever you listen to podcasts so you don’t miss a beat! We’d love it if you left a review to help others find us as well! 

Resources Mentioned:



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> Y’all, we gotta talk about the ish that’s been happening lately. Facebook is removing fact checkers, TikTok…whatever, and we’re not even touching the Instagram changes yet. 


Social media can feel like a dumpster fire lately. I’ve been saying it for a while, but lately, it feels more accurate than ever. 


So what do we do? How do we move our business forward and market ourselves when it feels like the platforms we’ve used for the past 15+ years are stacked against us and maybe, depending on your identity or politics, feel like they’re stacked against our values?


I see you. 


This is a solid reminder that social media is rented space. So this week, we’re discussing ways to promote your business if you’re having qualms with some of the social activities of late. Values matter, and it’s okay if you want to take time away from these spaces on the internet - I promise your business won’t fail. 



Episode Highlights:


  • Discussion on recent changes in Facebook's policies and their business implications.


  • Importance of diversifying marketing strategies beyond social media.


  • Tips for building in-person connections and leveraging email marketing.


  • Personal anecdotes about fostering local community engagement.


  • Value of owned marketing assets like websites and email lists.


Like what you hear? Be sure to subscribe to Stop the Scroll wherever you listen to podcasts so you don’t miss a beat! We’d love it if you left a review to help others find us as well! 

Resources Mentioned:



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-16489876 Mon, 27 Jan 2025 00:00:00 -0500 1094 social media marketing, Meta, online marketing strategies, email marketing, SEO content, social media platform changes, business marketing strategy 42 full false What We’re NOT Caring About in Our 2025 Marketing (and what we are!) What We’re NOT Caring About in Our 2025 Marketing (and what we are!) You’ve seen the “ins and outs” trend right? 



This week, we’re doing a spin on that for our 2025 marketing tactics. 


This week, we’re sharing which tactics to keep and what to leave behind to stay ahead of the always-evolving digital landscape. From the nuanced use of hashtags to quality-driven content and AI-powered automation, this episode is full of insights to help you enhance your online presence without the overwhelm.


We’re covering the necessity of smart automation, why you need to diversify your marketing strategy, and why this year, more than ever, you need to be a storyteller and community builder. This year more than ever, quality over quantity is crucial for your email and social media efforts in the coming year.


Tune in to learn powerful tactics that will help you stop the scroll and capture your audience’s attention effectively in 2025.



Episode Highlights:

  • The importance of targeted hashtags and keyword-friendly captions.


  • Balancing automation with authentic human interaction.


  • Multi-channel marketing strategy to diversify audience reach.


  • Emphasis on storytelling, community building, and employee-generated content.


  • Prioritizing quality over quantity in email and social media marketing.


  • Strategic use of AI for content creation and engagement.



If you loved this episode, please take a moment to subscribe to Stop the Scroll on your favorite podcast platform! Also, don't forget to leave a review on Apple Podcasts—your feedback helps us reach more listeners and continuously improve our content. Thank you for your support!


Resources




Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> You’ve seen the “ins and outs” trend right? 



This week, we’re doing a spin on that for our 2025 marketing tactics. 


This week, we’re sharing which tactics to keep and what to leave behind to stay ahead of the always-evolving digital landscape. From the nuanced use of hashtags to quality-driven content and AI-powered automation, this episode is full of insights to help you enhance your online presence without the overwhelm.


We’re covering the necessity of smart automation, why you need to diversify your marketing strategy, and why this year, more than ever, you need to be a storyteller and community builder. This year more than ever, quality over quantity is crucial for your email and social media efforts in the coming year.


Tune in to learn powerful tactics that will help you stop the scroll and capture your audience’s attention effectively in 2025.



Episode Highlights:

  • The importance of targeted hashtags and keyword-friendly captions.


  • Balancing automation with authentic human interaction.


  • Multi-channel marketing strategy to diversify audience reach.


  • Emphasis on storytelling, community building, and employee-generated content.


  • Prioritizing quality over quantity in email and social media marketing.


  • Strategic use of AI for content creation and engagement.



If you loved this episode, please take a moment to subscribe to Stop the Scroll on your favorite podcast platform! Also, don't forget to leave a review on Apple Podcasts—your feedback helps us reach more listeners and continuously improve our content. Thank you for your support!


Resources




Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-16424428 Mon, 20 Jan 2025 00:00:00 -0500 1337 Email marketing, social media, 2025 marketing 41 full false Stop Copying Your Competitors: How to Stand Out Without Being a CopyCat Stop Copying Your Competitors: How to Stand Out Without Being a CopyCat We’re all inspired by content. However, imagine how it feels to create something, only to see someone else create something that feels… like the same content that you put out there. 

I saw a comment on threads recently that inspired this, about how a woman had gone viral with a reel, and a few days later, someone took her reel, and caption and basically put out the same thing and also… went viral. The copy cat, had more followers (by tens of thousands), and the thread I saw was like, “if you’ve amassed that much of a following, why would you feel the need to copy others? How are you lacking originality?”

This week, we’re talking about just that. The pitfalls of plagiarizing and strategies to use the content that inspires you and your competitor research to inspire your own unique brand content without being a copycat. Let’s cultivate our own authentic and engaging online presences without yanking content from the FYP or Explore tab. 

In a world saturated with content, your unique voice is your strongest asset. By avoiding the temptation to copy competitors and instead focusing on carving out your own niche, you can build stronger relationships with your audience, foster trust, and set the stage for long-term success. Remember, authenticity isn't just a buzzword—it's a powerful strategy for sustainable growth. 

Key Points

  • The negative impacts of copying competitors' content.
  • Importance of understanding your unique audience and brand identity.
  • Conducting competitor analysis to find content opportunities.
  • Tips for repurposing high-performing content.


Like what you hear? Be sure to subscribe so you don’t miss a single episode! We love feedback, and I read every single review – feel free to leave a review or email us with anything you’d like to hear on the podcast! 

Resources:



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> We’re all inspired by content. However, imagine how it feels to create something, only to see someone else create something that feels… like the same content that you put out there. 

I saw a comment on threads recently that inspired this, about how a woman had gone viral with a reel, and a few days later, someone took her reel, and caption and basically put out the same thing and also… went viral. The copy cat, had more followers (by tens of thousands), and the thread I saw was like, “if you’ve amassed that much of a following, why would you feel the need to copy others? How are you lacking originality?”

This week, we’re talking about just that. The pitfalls of plagiarizing and strategies to use the content that inspires you and your competitor research to inspire your own unique brand content without being a copycat. Let’s cultivate our own authentic and engaging online presences without yanking content from the FYP or Explore tab. 

In a world saturated with content, your unique voice is your strongest asset. By avoiding the temptation to copy competitors and instead focusing on carving out your own niche, you can build stronger relationships with your audience, foster trust, and set the stage for long-term success. Remember, authenticity isn't just a buzzword—it's a powerful strategy for sustainable growth. 

Key Points

  • The negative impacts of copying competitors' content.
  • Importance of understanding your unique audience and brand identity.
  • Conducting competitor analysis to find content opportunities.
  • Tips for repurposing high-performing content.


Like what you hear? Be sure to subscribe so you don’t miss a single episode! We love feedback, and I read every single review – feel free to leave a review or email us with anything you’d like to hear on the podcast! 

Resources:



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-16414002 Mon, 13 Jan 2025 00:00:00 -0500 1089 Content Calendars, Content marketing, imposter syndrome, Business coaching, social media manager 40 full false Social Media Trends and Predictions for 2025 Social Media Trends and Predictions for 2025 Happy New Year! 


Are you ready to crush your social media goals in the new year? Staying ahead of the curve is key for solopreneurs, entrepreneurs, and social media pros alike as trends evolve and predictions roll in.


In this episode, we’re diving into the game-changing shifts you need to know for 2025. From the unstoppable rise of AI to the influence of Gen Z, you’ll discover how to adjust your marketing strategy to captivate this dynamic audience. Plus, we’ll break down performance marketing and why it’s a must for your toolkit.


You’ll learn how to harness the power of short-form video, keep your content authentic, and make user-generated content work for you. But that’s not all—we’re also talking about the comeback of email newsletters, how creative risks can pay off big time, and why affiliate campaigns could be your secret weapon for revenue growth.


This episode is packed with actionable tips to help you stay ahead of the competition and make 2025 your most successful year yet. Grab your notebook, and let’s get started!


Episode Highlights:

  • How to  Leverage AI tools like Meta AI, TikTok Assistant, and Canva's AI features to optimize your social media marketing workflow.


  • Why there’s a shifting focus to ROI-driven strategies using advanced analytics to connect social metrics with business outcomes.


  • Why authenticity matters and how to balance the allure of trends with original, authentic content to maintain genuine engagement.


  • The shift of user-generated content versus traditional influencer marketing


We’d love to connect with you on social media. If you love what you hear, leave us a review and follow us wherever you listen to podcasts! 


Resources Mentioned:

  • Cast Magic - https://get.castmagic.io/oacvbm1jghvp





Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> Happy New Year! 


Are you ready to crush your social media goals in the new year? Staying ahead of the curve is key for solopreneurs, entrepreneurs, and social media pros alike as trends evolve and predictions roll in.


In this episode, we’re diving into the game-changing shifts you need to know for 2025. From the unstoppable rise of AI to the influence of Gen Z, you’ll discover how to adjust your marketing strategy to captivate this dynamic audience. Plus, we’ll break down performance marketing and why it’s a must for your toolkit.


You’ll learn how to harness the power of short-form video, keep your content authentic, and make user-generated content work for you. But that’s not all—we’re also talking about the comeback of email newsletters, how creative risks can pay off big time, and why affiliate campaigns could be your secret weapon for revenue growth.


This episode is packed with actionable tips to help you stay ahead of the competition and make 2025 your most successful year yet. Grab your notebook, and let’s get started!


Episode Highlights:

  • How to  Leverage AI tools like Meta AI, TikTok Assistant, and Canva's AI features to optimize your social media marketing workflow.


  • Why there’s a shifting focus to ROI-driven strategies using advanced analytics to connect social metrics with business outcomes.


  • Why authenticity matters and how to balance the allure of trends with original, authentic content to maintain genuine engagement.


  • The shift of user-generated content versus traditional influencer marketing


We’d love to connect with you on social media. If you love what you hear, leave us a review and follow us wherever you listen to podcasts! 


Resources Mentioned:

  • Cast Magic - https://get.castmagic.io/oacvbm1jghvp





Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-16301482 Mon, 06 Jan 2025 00:00:00 -0500 1523 social media marketing, 2025 marketing trends 39 full false Business and Marketing Lessons of 2024 and Goals for the Year Ahead Business and Marketing Lessons of 2024 and Goals for the Year Ahead Happy End of 2024! 


Ready to elevate your business game in the year ahead? 


This week, we’re diving into a year end recap of the lessons learned running a social media marketing agency and the secrets to surviving and thriving.
 

We experienced extensive client work, dealt with the harsh realities of burnout, and learned how to treat ourselves like a client. This episode is packed with strategies for diversifying revenue streams and the importance of delegating and outsourcing tasks, having strong systems and standard operating procedures in place. 


Whether you're a seasoned entrepreneur or just starting out, this episode will provide actionable advice to drive your business forward.


Episode Highlights

  • The importance of treating yourself like a client and setting boundaries to prevent burnout. 


  • Why you need diversified revenue streams, and a client base to generate leads and revenue. 


  • How to implement strong systems and document processes to ensure business continuity. 


  • Why building strong, local relationships helps enhance your brand and broaden your client base


  • Why you need an integrated marketing approach that includes social media, email marketing and community engagement. 



Like what you hear? I’d love for you to leave a review wherever you listen to podcasts! Be sure to follow us on Apple Podcasts or wherever you listen to podcasts! 

Resources



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> Happy End of 2024! 


Ready to elevate your business game in the year ahead? 


This week, we’re diving into a year end recap of the lessons learned running a social media marketing agency and the secrets to surviving and thriving.
 

We experienced extensive client work, dealt with the harsh realities of burnout, and learned how to treat ourselves like a client. This episode is packed with strategies for diversifying revenue streams and the importance of delegating and outsourcing tasks, having strong systems and standard operating procedures in place. 


Whether you're a seasoned entrepreneur or just starting out, this episode will provide actionable advice to drive your business forward.


Episode Highlights

  • The importance of treating yourself like a client and setting boundaries to prevent burnout. 


  • Why you need diversified revenue streams, and a client base to generate leads and revenue. 


  • How to implement strong systems and document processes to ensure business continuity. 


  • Why building strong, local relationships helps enhance your brand and broaden your client base


  • Why you need an integrated marketing approach that includes social media, email marketing and community engagement. 



Like what you hear? I’d love for you to leave a review wherever you listen to podcasts! Be sure to follow us on Apple Podcasts or wherever you listen to podcasts! 

Resources



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-16301453 Mon, 23 Dec 2024 00:00:00 -0500 1211 marketing lessons, business growth, business strategy, marketing goals, business systems 38 full false How to Thrive as an Introverted Entrepreneur How to Thrive as an Introverted Entrepreneur Where are my fellow introverts at? 


Do you often feel drained by endless networking events and constant social media demands as an entrepreneur? You might think business success requires extroverted energy—but think again! In this episode, we’re diving into how to harness your introverted strengths to build meaningful connections and thrive in the business world.


Navigating all the “shoulds” in business can be draining to our energy - but we’re diving into some actionable tips to help navigate networking, optimize their social media strategy, and maintain their sanity. 


There’s a lot of power in the old adage quality over quantity especially in friendships and relationships, we’re also sharing practical self-care routines to ensure you're recharging effectively which is especially important for introverts. 


This episode is packed with personal anecdotes, expert advice, and the encouragement you need to succeed on your own terms.



KEY POINTS

  • The challenges and strengths of being an introvert in business


  • Strategies for effective networking and building meaningful relationships


  • The importance of authentic and consistent marketing for introverts


  • Practical self-care tips for managing energy levels and preventing burnout


  • Time-blocking, delegation, and the use of automation tools



If this episode resonates with you, be sure to leave a review and connect with us on social media! 




Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> Where are my fellow introverts at? 


Do you often feel drained by endless networking events and constant social media demands as an entrepreneur? You might think business success requires extroverted energy—but think again! In this episode, we’re diving into how to harness your introverted strengths to build meaningful connections and thrive in the business world.


Navigating all the “shoulds” in business can be draining to our energy - but we’re diving into some actionable tips to help navigate networking, optimize their social media strategy, and maintain their sanity. 


There’s a lot of power in the old adage quality over quantity especially in friendships and relationships, we’re also sharing practical self-care routines to ensure you're recharging effectively which is especially important for introverts. 


This episode is packed with personal anecdotes, expert advice, and the encouragement you need to succeed on your own terms.



KEY POINTS

  • The challenges and strengths of being an introvert in business


  • Strategies for effective networking and building meaningful relationships


  • The importance of authentic and consistent marketing for introverts


  • Practical self-care tips for managing energy levels and preventing burnout


  • Time-blocking, delegation, and the use of automation tools



If this episode resonates with you, be sure to leave a review and connect with us on social media! 




Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-16269154 Mon, 16 Dec 2024 00:00:00 -0500 1397 social media marketing, networking, ADHD in business, neurodivergence, marketing strategy, authentic marketing, introverted entrepreneurs, social media marketing tips 37 full false Essential Social Media Ad Strategies feat. Carol Kabaale Essential Social Media Ad Strategies feat. Carol Kabaale Ever wondered why your social media ads aren't delivering the results you hoped for?


Are you tired of pouring money into social media ads and seeing little to no return? Do you hit the "boost" button hoping for magic but end up disillusioned? You're not alone!


This week, we’re chatting with Carol Kabale, a seasoned Facebook ads consultant. Carol shares the importance of using successful social media posts as the starting point for ads, ensuring you leverage existing engagement for better impact. She explains how to set tangible business goals that go beyond mere view counts, advocating for strategies that lead to real growth and effective lead generation. 


Carol dives into the nitty-gritty of setting up strategic ad campaigns, key performance indicators (KPIs) such as cost per result and the necessity of baseline testing and talks about the why behind waiting at least three months to properly optimize and verify campaign effectiveness. 


If you’re curious about Meta ads, this is a must listen for actionable takeaways that will make your campaigns more effective in the long run!


Episode Highlights:

  • Start ad campaigns using successful social media posts to ensure high engagement.


  • Set clear business goals beyond view counts to drive meaningful growth.


  • Employ tools like ManyChat for streamlined lead capture and engagement.


  • Avoid simply boosting posts; utilize Ads Manager for detailed targeting and comprehensive tracking.


  • Allocate a minimum of three months for campaign optimization and accurate metric assessments.



About Carol Kabaale 

Carol Kabaale is a Facebook Ads & Strategy Consultant dedicated to helping online business coaches shine with Facebook ads.



Resources






Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> Ever wondered why your social media ads aren't delivering the results you hoped for?


Are you tired of pouring money into social media ads and seeing little to no return? Do you hit the "boost" button hoping for magic but end up disillusioned? You're not alone!


This week, we’re chatting with Carol Kabale, a seasoned Facebook ads consultant. Carol shares the importance of using successful social media posts as the starting point for ads, ensuring you leverage existing engagement for better impact. She explains how to set tangible business goals that go beyond mere view counts, advocating for strategies that lead to real growth and effective lead generation. 


Carol dives into the nitty-gritty of setting up strategic ad campaigns, key performance indicators (KPIs) such as cost per result and the necessity of baseline testing and talks about the why behind waiting at least three months to properly optimize and verify campaign effectiveness. 


If you’re curious about Meta ads, this is a must listen for actionable takeaways that will make your campaigns more effective in the long run!


Episode Highlights:

  • Start ad campaigns using successful social media posts to ensure high engagement.


  • Set clear business goals beyond view counts to drive meaningful growth.


  • Employ tools like ManyChat for streamlined lead capture and engagement.


  • Avoid simply boosting posts; utilize Ads Manager for detailed targeting and comprehensive tracking.


  • Allocate a minimum of three months for campaign optimization and accurate metric assessments.



About Carol Kabaale 

Carol Kabaale is a Facebook Ads & Strategy Consultant dedicated to helping online business coaches shine with Facebook ads.



Resources






Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-16227260 Mon, 09 Dec 2024 00:00:00 -0500 2292 lead generation, Facebook ads, social media marketing, consistent marketing strategies 36 full false How to Elevate Your LinkedIn Strategy with Short-Form Video How to Elevate Your LinkedIn Strategy with Short-Form Video Ready to take your LinkedIn game to the next level? 


Short-form videos are making their way to the professional networking platform that every B2B client of mine has a presence on. My question is, are you ready to add video to YOUR LinkedIn Strategy?


With video views on LinkedIn booming, this episode discusses how you can get noticed on the platform through short-form video and the essentials of creating killer short-form videos tailored for LinkedIn’s unique audience. 


Find out why keeping your videos under two minutes is a must and how to nail that clear audio and snappy pace. From sharing conference highlights to giving a peek behind the scenes at work, you’ll discover what kinds of content really engages with your LinkedIn audience.


Whether you’re flying solo or running a big business, this episode is packed with practical strategies to help you nail your video marketing on LinkedIn. You’ll be all set to captivate your audience and expand your network like a pro.


Episode Highlights:

  • The lowdown on why short-form video is becoming a big deal on LinkedIn.


  • Tips for making engaging LinkedIn videos, like keeping them short and adding subtitles.


  • How to easily repurpose content from Instagram and TikTok for LinkedIn.


  • How tools like Descript and CastMagic can simplify video making.


  • Why knowing your audience is key to LinkedIn success.


Be sure to subscribe to the podcast to get the expert tips you need to stop the scroll and start engaging your audience! Love what you hear? Leave a review for the podcast so other business owners can find us! 


Resources Mentioned



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> Ready to take your LinkedIn game to the next level? 


Short-form videos are making their way to the professional networking platform that every B2B client of mine has a presence on. My question is, are you ready to add video to YOUR LinkedIn Strategy?


With video views on LinkedIn booming, this episode discusses how you can get noticed on the platform through short-form video and the essentials of creating killer short-form videos tailored for LinkedIn’s unique audience. 


Find out why keeping your videos under two minutes is a must and how to nail that clear audio and snappy pace. From sharing conference highlights to giving a peek behind the scenes at work, you’ll discover what kinds of content really engages with your LinkedIn audience.


Whether you’re flying solo or running a big business, this episode is packed with practical strategies to help you nail your video marketing on LinkedIn. You’ll be all set to captivate your audience and expand your network like a pro.


Episode Highlights:

  • The lowdown on why short-form video is becoming a big deal on LinkedIn.


  • Tips for making engaging LinkedIn videos, like keeping them short and adding subtitles.


  • How to easily repurpose content from Instagram and TikTok for LinkedIn.


  • How tools like Descript and CastMagic can simplify video making.


  • Why knowing your audience is key to LinkedIn success.


Be sure to subscribe to the podcast to get the expert tips you need to stop the scroll and start engaging your audience! Love what you hear? Leave a review for the podcast so other business owners can find us! 


Resources Mentioned



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-16142988 Mon, 02 Dec 2024 00:00:00 -0500 1200 social media marketing LinkedIn, short form video, LinkedIn video content, LinkedIn trends, video marketing strategy 35 full false Increasing Revenue with Strategies Beyond Social Media Featuring Cat Valverde Increasing Revenue with Strategies Beyond Social Media Featuring Cat Valverde Every social media manager I know often laments about declining social media performance. 


Even if your business is getting decent performance - reach and engagement, chances are it’s down year over year over year. 

Are you also tired of unpredictable social media algorithms sapping your engagement? 

In this episode, I’m chatting with Digital Strategist Cat Valverde about why shifting your focus to email marketing could be the game-changer your business needs. In this episode, we delve into the realities of social media marketing's decline and reveal actionable strategies to regain control over your audience reach.

We dive into how to grow email lists with valuable freebies and build meaningful client relationships that drive revenue. This episode is packed with practical tips, and is your go-to guide for sustainable marketing tactics that work.

Don’t miss out on expert advice from our guest, Cat Valverde, who shares her innovative approaches to equitable outsourcing and diversified marketing. Whether you're struggling with ad spends or looking for new ways to engage your audience, this episode is full of insights and strategies.


Episode Highlights:


  • The pitfalls of relying solely on social media marketing and the benefits of email marketing.
  • Strategies for growing email lists through valuable content and strong client relationships.
  • Insights on diversifying marketing channels and equitable outsourcing practices.
  • Case study: leveraging viral social media moments to enhance engagement and growth.
  • Encouraging innovation through quick testing and adaptation of new marketing ideas.


Be sure to subscribe to the podcast to get the expert tips you need to stop the scroll and start engaging your audience! Love what you hear? Leave a review for the podcast so other business owners can find us!


Resources Mentioned


______________________________________________________________________

About Cat 

With joy in her heart, an MBA, a Harvard Organizational Psych Masters in progress, and over $5 million in direct revenue created for clients to date; Cat Valverde is excited to laugh, take a deep breath and crack open the spreadsheets with us. Her focus is digital revenue strategy in the post-ads economy.

She's most curious about the part we tend to talk about least in the digital business space: How's it (really) going financially?

Connect with Cat

Connect with Cat on X

Connect with Cat on Linkedin

Connect with Cat on Instagram



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> Every social media manager I know often laments about declining social media performance. 


Even if your business is getting decent performance - reach and engagement, chances are it’s down year over year over year. 

Are you also tired of unpredictable social media algorithms sapping your engagement? 

In this episode, I’m chatting with Digital Strategist Cat Valverde about why shifting your focus to email marketing could be the game-changer your business needs. In this episode, we delve into the realities of social media marketing's decline and reveal actionable strategies to regain control over your audience reach.

We dive into how to grow email lists with valuable freebies and build meaningful client relationships that drive revenue. This episode is packed with practical tips, and is your go-to guide for sustainable marketing tactics that work.

Don’t miss out on expert advice from our guest, Cat Valverde, who shares her innovative approaches to equitable outsourcing and diversified marketing. Whether you're struggling with ad spends or looking for new ways to engage your audience, this episode is full of insights and strategies.


Episode Highlights:


  • The pitfalls of relying solely on social media marketing and the benefits of email marketing.
  • Strategies for growing email lists through valuable content and strong client relationships.
  • Insights on diversifying marketing channels and equitable outsourcing practices.
  • Case study: leveraging viral social media moments to enhance engagement and growth.
  • Encouraging innovation through quick testing and adaptation of new marketing ideas.


Be sure to subscribe to the podcast to get the expert tips you need to stop the scroll and start engaging your audience! Love what you hear? Leave a review for the podcast so other business owners can find us!


Resources Mentioned


______________________________________________________________________

About Cat 

With joy in her heart, an MBA, a Harvard Organizational Psych Masters in progress, and over $5 million in direct revenue created for clients to date; Cat Valverde is excited to laugh, take a deep breath and crack open the spreadsheets with us. Her focus is digital revenue strategy in the post-ads economy.

She's most curious about the part we tend to talk about least in the digital business space: How's it (really) going financially?

Connect with Cat

Connect with Cat on X

Connect with Cat on Linkedin

Connect with Cat on Instagram



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-16142965 Mon, 25 Nov 2024 00:00:00 -0500 2135 Instagram strategy, Facebook strategy, email marketing, email marketing benefits, long-form content 34 full false You Don’t Need 10,000 Followers to be Successful in Business You Don’t Need 10,000 Followers to be Successful in Business Let’s get a little personal. What did your online journey first look like? When did you join social media?


In this episode, I’m sharing a little bit about my chapter in We Lead: Community, Connections, and Collaboration. 


It’s a little nostalgic and shares some of my earliest experiences with writing and struggling through self-doubt during college. I talk about how my lifelong love for storytelling and writing has now culminated in her contribution to the collaborative book series "We Lead." 


It’s a little bit professional, and also a love story - and sharing how my love of social media and content marketing led to various career opportunities. 


From my early days with LiveJournal and Facebook to working for marketing agencies, I’m sharing some invaluable lessons learned along the way. But the biggest lesson of all, is my chapter:  that business success doesn't correlate with having 10,000 followers, but rather with building an engaged and authentic community with an emphasis on consistency, authenticity, and the value of focusing on meaningful connections rather than vanity metrics. 


For all marketing professionals, small business owners, and aspiring content creators, this episode is a treasure trove of encouragement and practical tips on how to grow and succeed in the digital world.


Episode Highlights:

  • We’re introducing We Lead - a collaborative book about connection, community, collaboration, and business.

 

  • Heidi’s personal and professional journey in social media and content marketing.


  • Insights on the importance of community building and authentic engagement over vanity metrics.


  • Practical advice on managing social media presence effectively.


  • How to tackle imposter syndrome and the overwhelm of online marketing



Resources Mentioned:



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> Let’s get a little personal. What did your online journey first look like? When did you join social media?


In this episode, I’m sharing a little bit about my chapter in We Lead: Community, Connections, and Collaboration. 


It’s a little nostalgic and shares some of my earliest experiences with writing and struggling through self-doubt during college. I talk about how my lifelong love for storytelling and writing has now culminated in her contribution to the collaborative book series "We Lead." 


It’s a little bit professional, and also a love story - and sharing how my love of social media and content marketing led to various career opportunities. 


From my early days with LiveJournal and Facebook to working for marketing agencies, I’m sharing some invaluable lessons learned along the way. But the biggest lesson of all, is my chapter:  that business success doesn't correlate with having 10,000 followers, but rather with building an engaged and authentic community with an emphasis on consistency, authenticity, and the value of focusing on meaningful connections rather than vanity metrics. 


For all marketing professionals, small business owners, and aspiring content creators, this episode is a treasure trove of encouragement and practical tips on how to grow and succeed in the digital world.


Episode Highlights:

  • We’re introducing We Lead - a collaborative book about connection, community, collaboration, and business.

 

  • Heidi’s personal and professional journey in social media and content marketing.


  • Insights on the importance of community building and authentic engagement over vanity metrics.


  • Practical advice on managing social media presence effectively.


  • How to tackle imposter syndrome and the overwhelm of online marketing



Resources Mentioned:



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-16109045 Mon, 18 Nov 2024 00:00:00 -0500 1273 social media marketing, digital marketing, content marketing, blogging, online success, women in business, content creation, Instagram growth 33 full false Stop Sleeping on Google Reviews: Why They Matter and How to Get Them Stop Sleeping on Google Reviews: Why They Matter and How to Get Them Have you ever wondered about the magic behind those top search results when you type "XYZ near me"? Spoiler alert: It's all about those Google Reviews!


I was recently in a committee meeting for my local business association and we were talking about to how to highlight members. “Could we ask them to share reviews with us and then we share them on social media?” 



This stopped me in my tracks because what good is that? 


We should be encouraging people to leave Google reviews of our member businesses. 


I had to remind the committee members (all lovely, incredible business people) that the value of a Google Business Review is much higher than us sharing it around our social media profiles. 


This week, we’re diving into the WHY of Google Reviews, and how to incorporate them in a non-icky way in your social media strategy. 



Episode Highlights:

  • Importance of Google reviews for local SEO and online reputation.


  • Strategies to capture Google reviews without feeling pushy.


  • Significance of responding to both positive and negative reviews.


  • How to leverage customer reviews for social media content.


  • The correlation between the number of reviews and local search visibility.



Love our podcast? Please leave us a review on Apple Podcasts or wherever you listen. Your feedback helps us grow and reach more listeners!




Resources:

Schedule a Strategy Session - https://heidischmidtcreative.hbportal.co/public/664fa7b4b1ee43002b756f3e

Get Your Online profiles audited - https://www.heidijschmidt.com/social-audit



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> Have you ever wondered about the magic behind those top search results when you type "XYZ near me"? Spoiler alert: It's all about those Google Reviews!


I was recently in a committee meeting for my local business association and we were talking about to how to highlight members. “Could we ask them to share reviews with us and then we share them on social media?” 



This stopped me in my tracks because what good is that? 


We should be encouraging people to leave Google reviews of our member businesses. 


I had to remind the committee members (all lovely, incredible business people) that the value of a Google Business Review is much higher than us sharing it around our social media profiles. 


This week, we’re diving into the WHY of Google Reviews, and how to incorporate them in a non-icky way in your social media strategy. 



Episode Highlights:

  • Importance of Google reviews for local SEO and online reputation.


  • Strategies to capture Google reviews without feeling pushy.


  • Significance of responding to both positive and negative reviews.


  • How to leverage customer reviews for social media content.


  • The correlation between the number of reviews and local search visibility.



Love our podcast? Please leave us a review on Apple Podcasts or wherever you listen. Your feedback helps us grow and reach more listeners!




Resources:

Schedule a Strategy Session - https://heidischmidtcreative.hbportal.co/public/664fa7b4b1ee43002b756f3e

Get Your Online profiles audited - https://www.heidijschmidt.com/social-audit



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-16057906 Mon, 11 Nov 2024 00:00:00 -0500 1357 social media marketing, Google reviews, local SEO, online reputation 32 full false The Power of Purposeful Content featuring Peg Fitzpatrick The Power of Purposeful Content featuring Peg Fitzpatrick Are you tired of aimless scrolling and muddled marketing strategies? 

Do you want to create more purposeful content that attracts more engagement and drives real results for your business?

This week, we’re joined by social media strategist and author Peg Fitzpatrick to talk about content creation for small businesses. 

We dove deep into the power of purposeful content creation, balancing educational and entertaining posts, and the crucial role of email lists for small businesses. We also covered platform evolution, using social media for client acquisition, and staying realistic with your social media goals. 

Tune in to learn how to transform your social media presence from random to remarkable, attracting more engagement and driving real results for your small business.

Episode Highlights

  • The importance of creating content with a clear purpose. Ensure your content addresses specific goals, such as entertaining, providing help, or answering common questions.


  • How to address your audience’s pain points and needs rather than just seeking to fill your timeline.


  • Why it’s important to mix educational, entertaining, and lighter content with sales-driven posts for a well-rounded social media presence.


  • Understanding how social media platforms like Facebook and Instagram have changed, and adapt your strategy accordingly. 


  • Why building an email list is crucial with actionable tips on growing your list using lead magnets, in-person methods, and regular reminders through social media.


  • How to set achievable social media goals and avoid getting caught up in vanity metrics.



About Peg

Peg Fitzpatrick is a social media strategist, author, and speaker who has worked with top brands like Canva, Audi, Motorola, Kimpton Hotels, and TJ Maxx. As the author of The Art of Small Business Social Media: A Blueprint for Marketing Success, Peg is passionate about empowering small business owners and entrepreneurs to grow their online presence with purpose-driven social media strategies. With over a decade of experience, she’s helped businesses create impactful digital content, build authentic connections, and stand out in saturated markets. Peg's expertise and actionable insights provide practical tools for thriving in today’s dynamic social media landscape.


Connect with Peg


Resources Mentioned:


Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> Are you tired of aimless scrolling and muddled marketing strategies? 

Do you want to create more purposeful content that attracts more engagement and drives real results for your business?

This week, we’re joined by social media strategist and author Peg Fitzpatrick to talk about content creation for small businesses. 

We dove deep into the power of purposeful content creation, balancing educational and entertaining posts, and the crucial role of email lists for small businesses. We also covered platform evolution, using social media for client acquisition, and staying realistic with your social media goals. 

Tune in to learn how to transform your social media presence from random to remarkable, attracting more engagement and driving real results for your small business.

Episode Highlights

  • The importance of creating content with a clear purpose. Ensure your content addresses specific goals, such as entertaining, providing help, or answering common questions.


  • How to address your audience’s pain points and needs rather than just seeking to fill your timeline.


  • Why it’s important to mix educational, entertaining, and lighter content with sales-driven posts for a well-rounded social media presence.


  • Understanding how social media platforms like Facebook and Instagram have changed, and adapt your strategy accordingly. 


  • Why building an email list is crucial with actionable tips on growing your list using lead magnets, in-person methods, and regular reminders through social media.


  • How to set achievable social media goals and avoid getting caught up in vanity metrics.



About Peg

Peg Fitzpatrick is a social media strategist, author, and speaker who has worked with top brands like Canva, Audi, Motorola, Kimpton Hotels, and TJ Maxx. As the author of The Art of Small Business Social Media: A Blueprint for Marketing Success, Peg is passionate about empowering small business owners and entrepreneurs to grow their online presence with purpose-driven social media strategies. With over a decade of experience, she’s helped businesses create impactful digital content, build authentic connections, and stand out in saturated markets. Peg's expertise and actionable insights provide practical tools for thriving in today’s dynamic social media landscape.


Connect with Peg


Resources Mentioned:


Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-16027945 Mon, 04 Nov 2024 00:00:00 -0500 2417 Content Creation, Social Media Growth, Social Media Tips for Small Business Owners, Engagement Tips, Content Tracking and Planning 31 full false Mastering Mindset and Overcoming Limiting Beliefs for Social Media Success Mastering Mindset and Overcoming Limiting Beliefs for Social Media Success Are you struggling to make an impact on social media? 



Do you find yourself obsessing over likes and followers while burning out on content creation? 


Let’s talk about how to overcome these challenges. 


In this episode of Stop the Scroll, Heidi is spilling the secrets to shifting your mindset for a more rewarding and sustainable approach to digital marketing. She shares her insights on overcoming limiting beliefs, celebrating small victories, and maintaining authenticity in your digital marketing efforts. This episode is packed with valuable advice for business owners and marketers looking to optimize their social media presence and achieve long-term success.


Episode Highlights:

  • Importance of shifting focus from vanity metrics to meaningful measures of success


  • Celebrating small victories and viewing social media marketing as a long game


  • Practical tips for managing expectations and avoiding burnout


  • Overcoming the comparison trap and focusing on your unique journey


  • The value of authenticity and connecting with your audience. By detaching their sense of success from immediate outcomes and instead celebrating incremental progress, businesses can build a more sustainable and less stressful approach to their marketing strategies.


If you love this episode, share it with a friend or leave a review! 


Resources Mentioned:





Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> Are you struggling to make an impact on social media? 



Do you find yourself obsessing over likes and followers while burning out on content creation? 


Let’s talk about how to overcome these challenges. 


In this episode of Stop the Scroll, Heidi is spilling the secrets to shifting your mindset for a more rewarding and sustainable approach to digital marketing. She shares her insights on overcoming limiting beliefs, celebrating small victories, and maintaining authenticity in your digital marketing efforts. This episode is packed with valuable advice for business owners and marketers looking to optimize their social media presence and achieve long-term success.


Episode Highlights:

  • Importance of shifting focus from vanity metrics to meaningful measures of success


  • Celebrating small victories and viewing social media marketing as a long game


  • Practical tips for managing expectations and avoiding burnout


  • Overcoming the comparison trap and focusing on your unique journey


  • The value of authenticity and connecting with your audience. By detaching their sense of success from immediate outcomes and instead celebrating incremental progress, businesses can build a more sustainable and less stressful approach to their marketing strategies.


If you love this episode, share it with a friend or leave a review! 


Resources Mentioned:





Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-15989538 Mon, 28 Oct 2024 00:00:00 -0400 1564 social media marketing, social media metrics, audience engagement, marketing goals, social media audit, social media strategy 30 full false Authentic Lead Generation Strategies featuring Lauren Najar Authentic Lead Generation Strategies featuring Lauren Najar Who wants more leads?



We all do, right? Leads are, after all, what drives business growth, which we all ALSO want. 



This week, we’re sitting down with business coach and agency owner Lauren Najar to discuss innovative lead generation and engagement strategies. Lauren shares her top tips for identifying and nurturing potential clients by focusing on their engagement level through key performance indicators like email opens and social media interactions.



Lauren also shares some practical scheduling and productivity tips, particularly for fellow agency owners who struggle with managing their work hours efficiently. By planning daily activities in phases and ensuring personal well-being, Lauren demonstrates how balancing business growth tasks with client work and personal relaxation can lead to sustainable success. Her pragmatic advice offers listeners novel ways to optimize their marketing efforts and build long-lasting, profitable relationships.



Whether you're an introvert struggling to start conversations or seeking to refine your lead-generation efforts, this episode is packed with actionable advice to help you grow your business authentically online. 



Episode Highlights:


  • Strategies for identifying and deleting non-engaging contacts from your list.


  • How to utilize Instagram polls, quizzes, and live trainings to engage and gauge potential clients.


  • The importance of authentic lead magnets that offer tangible value.


  • Practical scheduling tips for optimizing productivity, particularly for agency owners.


  • The benefits of treating oneself as a client and prioritizing personal business needs.



Thank you for tuning in to "Stop the Scroll." Love what you hear? Subscribe and leave a review. Happy listening!


About Lauren

Lauren Najar is the founder of LCN Consulting and Lauren Najar Coaching. Lauren is a business coach and agency owner helping businesses scale to 6 & 7 figures through simplified marketing and lead generation strategies. She is recently celebrating six years of coaching and has been running LCN Consulting for over three years. Her specialty is building relationships in the DMs and generating more leads for businesses in a way that feels authentic to them.



Connect with Lauren


Lauren's Instagram - https://www.instagram.com/laurennajar/


Slaying with Success Facebook Group - https://www.facebook.com/groups/slayingwithsuccess


Ultimate Lead Generation E-book - https://laurennajar.myflodesk.com/cm84n6h8k5



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> Who wants more leads?



We all do, right? Leads are, after all, what drives business growth, which we all ALSO want. 



This week, we’re sitting down with business coach and agency owner Lauren Najar to discuss innovative lead generation and engagement strategies. Lauren shares her top tips for identifying and nurturing potential clients by focusing on their engagement level through key performance indicators like email opens and social media interactions.



Lauren also shares some practical scheduling and productivity tips, particularly for fellow agency owners who struggle with managing their work hours efficiently. By planning daily activities in phases and ensuring personal well-being, Lauren demonstrates how balancing business growth tasks with client work and personal relaxation can lead to sustainable success. Her pragmatic advice offers listeners novel ways to optimize their marketing efforts and build long-lasting, profitable relationships.



Whether you're an introvert struggling to start conversations or seeking to refine your lead-generation efforts, this episode is packed with actionable advice to help you grow your business authentically online. 



Episode Highlights:


  • Strategies for identifying and deleting non-engaging contacts from your list.


  • How to utilize Instagram polls, quizzes, and live trainings to engage and gauge potential clients.


  • The importance of authentic lead magnets that offer tangible value.


  • Practical scheduling tips for optimizing productivity, particularly for agency owners.


  • The benefits of treating oneself as a client and prioritizing personal business needs.



Thank you for tuning in to "Stop the Scroll." Love what you hear? Subscribe and leave a review. Happy listening!


About Lauren

Lauren Najar is the founder of LCN Consulting and Lauren Najar Coaching. Lauren is a business coach and agency owner helping businesses scale to 6 & 7 figures through simplified marketing and lead generation strategies. She is recently celebrating six years of coaching and has been running LCN Consulting for over three years. Her specialty is building relationships in the DMs and generating more leads for businesses in a way that feels authentic to them.



Connect with Lauren


Lauren's Instagram - https://www.instagram.com/laurennajar/


Slaying with Success Facebook Group - https://www.facebook.com/groups/slayingwithsuccess


Ultimate Lead Generation E-book - https://laurennajar.myflodesk.com/cm84n6h8k5



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-15926023 Mon, 21 Oct 2024 00:00:00 -0400 2550 lead generation, lead magnets, marketing efforts, networking 29 full false Essential Instagram SEO Hacks for Organic Growth Essential Instagram SEO Hacks for Organic Growth Did you know that social media platforms like Instagram are being used as search engines? 


SEO isn't just for your website anymore my friends.  


With more and more people using social media platforms like Instagram and TikTok as search engines, it's crucial to optimize your content to be easily found by your ideal audience.


This week, I’m diving into Instagram SEO and why it's a game-changer for your social media strategy with some fantastic tools, and ways to audit your content and profiles to ensure they’re effective. 


Finally, I’m stressing the importance of writing for humans but optimizing for algorithms. Because we’re always marketing to people. Consistent and relevant content is key. 


Check out Episode 28 for all the details and start showing up where your audience is searching! Happy optimizing!


Episode Highlights:

  • Understanding the rising importance of Instagram SEO in social media marketing.


  • Key factors influencing Instagram’s algorithm: text, user activity, and engagement.


  • Effective use of hashtags and alt text for better content visibility.


  • Practical steps to optimize Instagram bios, captions, and overall content.


  • Real-world examples and tools for conducting SEO and keyword research.



Resources Mentioned





Thank you for tuning in to "Stop the Scroll." Don't forget to subscribe and leave a review if you enjoyed this episode. Happy listening!



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> Did you know that social media platforms like Instagram are being used as search engines? 


SEO isn't just for your website anymore my friends.  


With more and more people using social media platforms like Instagram and TikTok as search engines, it's crucial to optimize your content to be easily found by your ideal audience.


This week, I’m diving into Instagram SEO and why it's a game-changer for your social media strategy with some fantastic tools, and ways to audit your content and profiles to ensure they’re effective. 


Finally, I’m stressing the importance of writing for humans but optimizing for algorithms. Because we’re always marketing to people. Consistent and relevant content is key. 


Check out Episode 28 for all the details and start showing up where your audience is searching! Happy optimizing!


Episode Highlights:

  • Understanding the rising importance of Instagram SEO in social media marketing.


  • Key factors influencing Instagram’s algorithm: text, user activity, and engagement.


  • Effective use of hashtags and alt text for better content visibility.


  • Practical steps to optimize Instagram bios, captions, and overall content.


  • Real-world examples and tools for conducting SEO and keyword research.



Resources Mentioned





Thank you for tuning in to "Stop the Scroll." Don't forget to subscribe and leave a review if you enjoyed this episode. Happy listening!



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-15905244 Mon, 14 Oct 2024 00:00:00 -0400 1177 search engine optimization, Instagram SEO, organic social media growth, keyword research, social media strategy 28 full false Why Going Viral isn’t a Social Media Strategy Why Going Viral isn’t a Social Media Strategy Everyone wants more views, and more followers in the social media space. 

So many business owners have said to me, “I want to go viral.”

Hard stop y’all. 

Going viral is nice, sure, but it’s not a part of a well-rounded social media strategy. 

In this episode, we’re talking about the obsession with going viral on social media and why it shouldn’t be a primary goal in your social media strategy. 

Simply put, virality does not equal success. 

Instead, we’re sharing about the importance of sustainable growth, meaningful engagement, and authentic content creation tailored to your specific audience, and the pitfalls of relying on viral content and why a strategy based on virality is not only unpredictable but also unsustainable. 


Episode Highlights:


  • Why virality shouldn’t be your primary goal.


  • The importance of meaningful engagement and building real connections with your audience.


  • Understanding why likes and followers don’t tell the full story.


  • Tips and strategies how to create content that resonates with your specific audience.


Thank you for tuning in to "Stop the Scroll." Don't forget to subscribe and leave a review if you enjoyed this episode. Happy listening!



Resources Mentioned

Book a strategy session - https://heidischmidtcreative.hbportal.co/public/664fa7b4b1ee43002b756f3e



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> Everyone wants more views, and more followers in the social media space. 

So many business owners have said to me, “I want to go viral.”

Hard stop y’all. 

Going viral is nice, sure, but it’s not a part of a well-rounded social media strategy. 

In this episode, we’re talking about the obsession with going viral on social media and why it shouldn’t be a primary goal in your social media strategy. 

Simply put, virality does not equal success. 

Instead, we’re sharing about the importance of sustainable growth, meaningful engagement, and authentic content creation tailored to your specific audience, and the pitfalls of relying on viral content and why a strategy based on virality is not only unpredictable but also unsustainable. 


Episode Highlights:


  • Why virality shouldn’t be your primary goal.


  • The importance of meaningful engagement and building real connections with your audience.


  • Understanding why likes and followers don’t tell the full story.


  • Tips and strategies how to create content that resonates with your specific audience.


Thank you for tuning in to "Stop the Scroll." Don't forget to subscribe and leave a review if you enjoyed this episode. Happy listening!



Resources Mentioned

Book a strategy session - https://heidischmidtcreative.hbportal.co/public/664fa7b4b1ee43002b756f3e



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-15859454 Mon, 07 Oct 2024 00:00:00 -0400 1385 viral content, social media strategy, content creation, social media trends, content strategy 27 full false Marketing Funnels Made Easy with Kristi Mitchell Marketing Funnels Made Easy with Kristi Mitchell What’s a marketing funnel? Do you have one?


This week, we’re diving into the essentials of email marketing and social media, emphasizing the importance of nurturing your audience through effective marketing funnels. 


Our guest Kristi Mitchell is sharing her mission to simplify marketing for businesses by leveraging multiple funnels tailored to different strategies, ultimately making them love marketing again.

We’re talking about the importance of focusing energy on the right platforms, notably highlighting LinkedIn's potential for B2B service-based businesses. 


Kristi stresses the significance of tailoring content to address specific client pain points and how strategic, simplified marketing efforts can effectively attract, convert, and nurture leads.

This episode shares insights into the balance between marketing strategies and tactics, the value of inbound marketing, and practical tips for boosting visibility and engagement on LinkedIn. Kristi offers actionable advice, from creating engaging quizzes to driving effective LinkedIn DM conversations, ensuring that even the most overwhelmed business owners can streamline their efforts for maximum impact.



Episode Highlights:

  • The importance of regular email marketing and consistent social media presence.


  • Breakdown of the marketing funnel framework: Attract, Nurture, Close.


  • Effective LinkedIn engagement strategies, including custom feeds and leveraging personal accounts.


  • The value of tailored content and simple inbound marketing tactics.


  • Insights on energy management and focusing on high-impact platforms.



About Kristi

Kristi Mitchell is a Strategic Marketing Consultant specializing in working with service-based business owners who have relied on referrals and word-of-mouth to get to where they are today. They know in order to take their business to the next level, they need to finally think strategically about their marketing efforts.

Kristi believes that the number one reason business owners don't see marketing results is because they are lacking a strategy. She’s found that too many business owners limit their growth and impact because marketing is too complicated. She believes that marketing should never be the thing that holds you back from being successful in your business. It’s her personal mission to make you love marketing - really though, her goal is to help you get excited about it because it feels good AND gets you the results you want.

Kristi brings an MBA, 10+ years of corporate marketing experience, 5 years of running her business full-time and a drive for continual learning to her client work.

Connect with Kristi

Kristi's Blog - https://www.kristimitchell.com/blog/marketing-funnels-are-not-what-you-think

LinkedIn - https://www.linkedin.com/in/kristimitchell/

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> What’s a marketing funnel? Do you have one?


This week, we’re diving into the essentials of email marketing and social media, emphasizing the importance of nurturing your audience through effective marketing funnels. 


Our guest Kristi Mitchell is sharing her mission to simplify marketing for businesses by leveraging multiple funnels tailored to different strategies, ultimately making them love marketing again.

We’re talking about the importance of focusing energy on the right platforms, notably highlighting LinkedIn's potential for B2B service-based businesses. 


Kristi stresses the significance of tailoring content to address specific client pain points and how strategic, simplified marketing efforts can effectively attract, convert, and nurture leads.

This episode shares insights into the balance between marketing strategies and tactics, the value of inbound marketing, and practical tips for boosting visibility and engagement on LinkedIn. Kristi offers actionable advice, from creating engaging quizzes to driving effective LinkedIn DM conversations, ensuring that even the most overwhelmed business owners can streamline their efforts for maximum impact.



Episode Highlights:

  • The importance of regular email marketing and consistent social media presence.


  • Breakdown of the marketing funnel framework: Attract, Nurture, Close.


  • Effective LinkedIn engagement strategies, including custom feeds and leveraging personal accounts.


  • The value of tailored content and simple inbound marketing tactics.


  • Insights on energy management and focusing on high-impact platforms.



About Kristi

Kristi Mitchell is a Strategic Marketing Consultant specializing in working with service-based business owners who have relied on referrals and word-of-mouth to get to where they are today. They know in order to take their business to the next level, they need to finally think strategically about their marketing efforts.

Kristi believes that the number one reason business owners don't see marketing results is because they are lacking a strategy. She’s found that too many business owners limit their growth and impact because marketing is too complicated. She believes that marketing should never be the thing that holds you back from being successful in your business. It’s her personal mission to make you love marketing - really though, her goal is to help you get excited about it because it feels good AND gets you the results you want.

Kristi brings an MBA, 10+ years of corporate marketing experience, 5 years of running her business full-time and a drive for continual learning to her client work.

Connect with Kristi

Kristi's Blog - https://www.kristimitchell.com/blog/marketing-funnels-are-not-what-you-think

LinkedIn - https://www.linkedin.com/in/kristimitchell/

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-15824081 Mon, 30 Sep 2024 00:00:00 -0400 1763 marketing funnel framework, lead generation 26 full false Holiday Marketing Tips for Q4 Success Holiday Marketing Tips for Q4 Success Can you believe we’re nearly in Q4?!



As we head into the time, now is the time to plan ahead - regardless of whether you’re a retail/product-based business or a service-based provider. From setting achievable goals to designing holiday offerings and mapping out marketing calendars, this episode will guarantee that you can end the year with a bang.



There is a necessity to create marketing plans in advance -  businesses that are prepared are significantly more likely to succeed compared to those who adopt a reactive approach. In this episode, you get tips on creating value-added content, optimizing websites for mobile users, and leveraging client testimonials so you can stand out in a crowded market, during this high-traffic time of year. 



Finally, there's a special magical power of social media and email marketing; now is a great time for businesses to segment their audiences and create personalized offers. 



Finally, if you don’t track your key metrics and reflect on the success of other campaigns to help inform future marketing efforts, how do you know what truly works? 



Tune in to get actionable tips that will help you elevate your holiday marketing game and close the year on a high note.



Episode Highlights:

  • The importance of early holiday marketing planning for both retail and service-based businesses.


  • Designing holiday offerings tailored to your audience.


  • Mapping out marketing calendars, including dates like Black Friday and Small Business Saturday.


  • Utilizing social media, email marketing, and targeted ads effectively.


  • Tracking key metrics to adjust strategies and measure success.



RESOURCES MENTIONED



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> Can you believe we’re nearly in Q4?!



As we head into the time, now is the time to plan ahead - regardless of whether you’re a retail/product-based business or a service-based provider. From setting achievable goals to designing holiday offerings and mapping out marketing calendars, this episode will guarantee that you can end the year with a bang.



There is a necessity to create marketing plans in advance -  businesses that are prepared are significantly more likely to succeed compared to those who adopt a reactive approach. In this episode, you get tips on creating value-added content, optimizing websites for mobile users, and leveraging client testimonials so you can stand out in a crowded market, during this high-traffic time of year. 



Finally, there's a special magical power of social media and email marketing; now is a great time for businesses to segment their audiences and create personalized offers. 



Finally, if you don’t track your key metrics and reflect on the success of other campaigns to help inform future marketing efforts, how do you know what truly works? 



Tune in to get actionable tips that will help you elevate your holiday marketing game and close the year on a high note.



Episode Highlights:

  • The importance of early holiday marketing planning for both retail and service-based businesses.


  • Designing holiday offerings tailored to your audience.


  • Mapping out marketing calendars, including dates like Black Friday and Small Business Saturday.


  • Utilizing social media, email marketing, and targeted ads effectively.


  • Tracking key metrics to adjust strategies and measure success.



RESOURCES MENTIONED



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-15781411 Mon, 23 Sep 2024 00:00:00 -0400 1239 holiday marketing, holiday marketing campaigns, social media audience growth, marketing calendar, email marketing campaigns 25 full false Best Practices on How to Master Instagram Reels Best Practices on How to Master Instagram Reels Are you itching to get more out of your Instagram reels? 



Recently, Meta shared a document on how to maximize your impact on Reels.



We’re breaking down the recommendations so they’re easy to understand, and implement into your own Instagram strategies. 



The biggest takeaway is the importance of entertaining, digestible, and relatable content that will help you stand out in the crowded Instagram landscape. 



Additionally, we share actionable tips on using hooks, text overlays, transitions, and how to create visually compelling narratives to improve your Instagram reels. 



Whether you're a small business owner, solopreneur, or content creator, this episode is packed with essential tips to help you master reels so you can show up confidently online!


Episode Highlights:

  • The importance of entertaining, digestible, and relatable content in Instagram Reels.


  • How to utilize trending audio, filters, and creative editing techniques.


  • Strategies for using hooks, text overlays, and transitions.


  • Reinforcing the importance of authenticity and human presence in video content.



Resources mentioned






Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> Are you itching to get more out of your Instagram reels? 



Recently, Meta shared a document on how to maximize your impact on Reels.



We’re breaking down the recommendations so they’re easy to understand, and implement into your own Instagram strategies. 



The biggest takeaway is the importance of entertaining, digestible, and relatable content that will help you stand out in the crowded Instagram landscape. 



Additionally, we share actionable tips on using hooks, text overlays, transitions, and how to create visually compelling narratives to improve your Instagram reels. 



Whether you're a small business owner, solopreneur, or content creator, this episode is packed with essential tips to help you master reels so you can show up confidently online!


Episode Highlights:

  • The importance of entertaining, digestible, and relatable content in Instagram Reels.


  • How to utilize trending audio, filters, and creative editing techniques.


  • Strategies for using hooks, text overlays, and transitions.


  • Reinforcing the importance of authenticity and human presence in video content.



Resources mentioned






Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-15722427 Mon, 16 Sep 2024 00:00:00 -0400 1706 Instagram Reels, Instagram strategies, Meta, Social Media marketing 24 full false Why You Shouldn’t Rely Solely on Social Media Marketing to Promote Your Business Why You Shouldn’t Rely Solely on Social Media Marketing to Promote Your Business How many ways do you market your business? 


Are you relying solely on social media? 


Fun fact: 49% of consumers discover businesses through offline sources.

 

If you’re not already, you should integrate offline marketing channels such as networking, print marketing, and public relations into your overall marketing strategy. 


Today, we’re sharing practical tips to ensure your business thrives even when social media isn't the sole focus.


As social media is essentially "rented space" where you have limited control over visibility and engagement, complementing social media efforts with search engine optimization (SEO), direct mail, and community involvement helps to create a more robust and effective marketing mix to promote your business. 



So, let’s dive into some online and offline strategies to help get you in front of the right people at the right time. 



Episode Highlights:


  • The importance of integrating offline marketing strategies alongside social media efforts.


  • Insightful statistics that share the importance of a diversified marketing strategy


  • The limitations of social media as "rented space."


  • The long-term benefits of SEO, content marketing, and email marketing.


  • Practical tips for building a comprehensive marketing strategy.



Resources mentioned






Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> How many ways do you market your business? 


Are you relying solely on social media? 


Fun fact: 49% of consumers discover businesses through offline sources.

 

If you’re not already, you should integrate offline marketing channels such as networking, print marketing, and public relations into your overall marketing strategy. 


Today, we’re sharing practical tips to ensure your business thrives even when social media isn't the sole focus.


As social media is essentially "rented space" where you have limited control over visibility and engagement, complementing social media efforts with search engine optimization (SEO), direct mail, and community involvement helps to create a more robust and effective marketing mix to promote your business. 



So, let’s dive into some online and offline strategies to help get you in front of the right people at the right time. 



Episode Highlights:


  • The importance of integrating offline marketing strategies alongside social media efforts.


  • Insightful statistics that share the importance of a diversified marketing strategy


  • The limitations of social media as "rented space."


  • The long-term benefits of SEO, content marketing, and email marketing.


  • Practical tips for building a comprehensive marketing strategy.



Resources mentioned






Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-15700431 Mon, 09 Sep 2024 00:00:00 -0400 1283 social media marketing, networking, marketing strategy, content marketing, blogging, SEO, email marketing, ROI, branding, niche marketing, Instagram marketing, digital marketing 23 full false Why You’re Obsessed w/ the Wrong Metrics (& What to Track Instead) Why You’re Obsessed w/ the Wrong Metrics (& What to Track Instead) How often do you track your followers? 


Do you get anxious when you see five new followers come in, but your follower count is lower?


I think a LOT of business owners get stuck in this cycle of follower count which doesn’t really drive anything strategically. 


In this episode, we’re talking about why tracking unfollows can trigger anxiety, imposter syndrome, and emotional exhaustion, all of which are detrimental to your long-term social media strategy. Instead, let’s focus on the importance of creating valuable content that engages your audience, measuring genuine engagement metrics, and maintaining a healthy online presence.


Follower count should not be your primary metric of success. 


We know that the pressures of social media lead to a negative feedback loop, stressing the importance of focusing on quality over quantity. By delving into the psychological effects of social media's constant demand for validation, Heidi offers practical tips for breaking free from the cycle of stress and anxiety that comes with tracking followers and likes.


Let’s redirect energy towards what truly matters—nurturing and engaging our existing audiences. Whether you're a small business owner or a seasoned marketer, this episode provides invaluable insights into navigating the complicated landscape of social media marketing.


Episode Highlights:


  • Why tracking follower count can be detrimental to your mental health and social media strategy


  • The importance of focusing on engagement metrics over vanity metrics like followers and likes.


  • Real-life examples and client stories that highlight the emotional toll of social media.


  • Practical tips for creating valuable content that resonates with your audience.


  • Strategies to nurture and engage your audience effectively.



Resources Mentioned:

  • Free Hook Guide:



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> How often do you track your followers? 


Do you get anxious when you see five new followers come in, but your follower count is lower?


I think a LOT of business owners get stuck in this cycle of follower count which doesn’t really drive anything strategically. 


In this episode, we’re talking about why tracking unfollows can trigger anxiety, imposter syndrome, and emotional exhaustion, all of which are detrimental to your long-term social media strategy. Instead, let’s focus on the importance of creating valuable content that engages your audience, measuring genuine engagement metrics, and maintaining a healthy online presence.


Follower count should not be your primary metric of success. 


We know that the pressures of social media lead to a negative feedback loop, stressing the importance of focusing on quality over quantity. By delving into the psychological effects of social media's constant demand for validation, Heidi offers practical tips for breaking free from the cycle of stress and anxiety that comes with tracking followers and likes.


Let’s redirect energy towards what truly matters—nurturing and engaging our existing audiences. Whether you're a small business owner or a seasoned marketer, this episode provides invaluable insights into navigating the complicated landscape of social media marketing.


Episode Highlights:


  • Why tracking follower count can be detrimental to your mental health and social media strategy


  • The importance of focusing on engagement metrics over vanity metrics like followers and likes.


  • Real-life examples and client stories that highlight the emotional toll of social media.


  • Practical tips for creating valuable content that resonates with your audience.


  • Strategies to nurture and engage your audience effectively.



Resources Mentioned:

  • Free Hook Guide:



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-15665647 Mon, 02 Sep 2024 00:00:00 -0400 1222 social media marketing, follower growth, brand awareness, social media engagement, digital marketing, Instagram algorithm, social media metrics, engagement metrics, social media strategy 22 full true How to Start Marketing Your Business on a Budget featuring Alanna Brannigan How to Start Marketing Your Business on a Budget featuring Alanna Brannigan Being a solopreneur is tough work, and being a solopreneur who struggles with marketing is even tougher. 



This week, I’m chatting with Alanna Brannigan of Harvest Moon Marketing about strategies for solopreneurs, from selecting the right digital platforms to how to leverage free marketing tools and how to quantify your efforts to know if you’re really getting an ROI in your efforts. 



Alanna and I share some nuggets of wisdom on maintaining authenticity and building customer trust through personalized marketing efforts. With a mix of actionable strategies and deep dives into marketing psychology, this episode is a must-listen for any solopreneur looking to elevate their digital marketing game.



Episode Highlights:

  • Understanding the importance of knowing your ideal client and competitive market space.
  • Picking and sticking to one or two digital marketing channels: starting with social media and email marketing.
  • Leveraging free marketing tools like Google My Business and Mailchimp.
  • The importance of building an email list and generating online reviews.
  • Common marketing mistakes: focusing on the business rather than solving customer problems.


About Alanna

Alanna Brannigan is the founder of Harvest Moon Marketing, a remote, full-service digital marketing agency with a mission to provide clever solutions and strategic counsel to big-dreaming businesses.


Connect with Alanna

https://www.instagram.com/harvestmoonmktg/




Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> Being a solopreneur is tough work, and being a solopreneur who struggles with marketing is even tougher. 



This week, I’m chatting with Alanna Brannigan of Harvest Moon Marketing about strategies for solopreneurs, from selecting the right digital platforms to how to leverage free marketing tools and how to quantify your efforts to know if you’re really getting an ROI in your efforts. 



Alanna and I share some nuggets of wisdom on maintaining authenticity and building customer trust through personalized marketing efforts. With a mix of actionable strategies and deep dives into marketing psychology, this episode is a must-listen for any solopreneur looking to elevate their digital marketing game.



Episode Highlights:

  • Understanding the importance of knowing your ideal client and competitive market space.
  • Picking and sticking to one or two digital marketing channels: starting with social media and email marketing.
  • Leveraging free marketing tools like Google My Business and Mailchimp.
  • The importance of building an email list and generating online reviews.
  • Common marketing mistakes: focusing on the business rather than solving customer problems.


About Alanna

Alanna Brannigan is the founder of Harvest Moon Marketing, a remote, full-service digital marketing agency with a mission to provide clever solutions and strategic counsel to big-dreaming businesses.


Connect with Alanna

https://www.instagram.com/harvestmoonmktg/




Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-15618268 Mon, 26 Aug 2024 00:00:00 -0400 1358 Stop the Scroll, social media marketing, social media strategist, marketing strategies, email marketing, content repurposing, engagement metrics 21 full false Strategies to Overcome Social Media Burnout as an Entrepreneur Strategies to Overcome Social Media Burnout as an Entrepreneur Are you overwhelmed by social media? 


Do you struggle to keep up with it and feel like it’s taking away from more meaningful work in your business? 


Social media burnout is a real thing y’all, and as entrepreneurs we probably feel it the most since it’s a tool we use to help our businesses be successful. 

In this episode, I’m talking about how the constant pressure of social media can lead to anxiety and reduced productivity. I’m sharing how having boundaries is important to help maintain our mental health and some strategies we can implement such as batching content or outsourcing that can help. 


Remember, it’s okay to disconnect and focus on self-care. 


Tune in and let’s stop the scroll together!


Episode Highlights:

- Importance of avoiding the comparison trap and setting boundaries for social media use.

- Benefits of outsourcing social media tasks to reduce burnout and regain creativity.

- Practical tips for batching content and creating a consistent posting schedule.

- Encouragement to prioritize mental health and self-care for business owners.




Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> Are you overwhelmed by social media? 


Do you struggle to keep up with it and feel like it’s taking away from more meaningful work in your business? 


Social media burnout is a real thing y’all, and as entrepreneurs we probably feel it the most since it’s a tool we use to help our businesses be successful. 

In this episode, I’m talking about how the constant pressure of social media can lead to anxiety and reduced productivity. I’m sharing how having boundaries is important to help maintain our mental health and some strategies we can implement such as batching content or outsourcing that can help. 


Remember, it’s okay to disconnect and focus on self-care. 


Tune in and let’s stop the scroll together!


Episode Highlights:

- Importance of avoiding the comparison trap and setting boundaries for social media use.

- Benefits of outsourcing social media tasks to reduce burnout and regain creativity.

- Practical tips for batching content and creating a consistent posting schedule.

- Encouragement to prioritize mental health and self-care for business owners.




Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-15588485 Mon, 19 Aug 2024 00:00:00 -0400 1720 social media burnout, social media strategy, self-care for entrepreneurs, outsourcing social media, content batching, content calendar planning 20 full false Content Ideas for Boring Industries Content Ideas for Boring Industries Some industries, as many a social media manager will tell you, are easier to create content for than others. 


They’re just a little…sexier if you will. 



Other industries, especially among service providers, can be… seemingly boring. 


But, as Marcus Sheridan taught us with his wild success as a pool company through content marketing, even boring industries can create great content. 


In this episode of Stop the Scroll, we’re talking about the challenge of creating engaging content for "boring" industries. 


There’s an inherent value of humanizing content and community involvement. From employee spotlights to customer testimonials, we’re talking about the importance of trust-building content that goes beyond product or service promotion. 


By sharing these often overlooked aspects of social media marketing, you get a well-rounded toolkit to create content that not only stops the scroll but also fosters genuine connections with your audience. 


Bonus: Don’t miss out on the tips for non-salesy calls to action and engaging posts that inspire user interaction! 


Episode Highlights:


- Strategies for content creation in "boring" industries

- Importance of brand awareness and educational content in social media marketing

- Real-world examples of successful behind-the-scenes and community engagement posts

- Trust-building content like customer testimonials and employee spotlights

- Tips for non-salesy calls to action and engaging user interactions


Resources Mentioned:




Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> Some industries, as many a social media manager will tell you, are easier to create content for than others. 


They’re just a little…sexier if you will. 



Other industries, especially among service providers, can be… seemingly boring. 


But, as Marcus Sheridan taught us with his wild success as a pool company through content marketing, even boring industries can create great content. 


In this episode of Stop the Scroll, we’re talking about the challenge of creating engaging content for "boring" industries. 


There’s an inherent value of humanizing content and community involvement. From employee spotlights to customer testimonials, we’re talking about the importance of trust-building content that goes beyond product or service promotion. 


By sharing these often overlooked aspects of social media marketing, you get a well-rounded toolkit to create content that not only stops the scroll but also fosters genuine connections with your audience. 


Bonus: Don’t miss out on the tips for non-salesy calls to action and engaging posts that inspire user interaction! 


Episode Highlights:


- Strategies for content creation in "boring" industries

- Importance of brand awareness and educational content in social media marketing

- Real-world examples of successful behind-the-scenes and community engagement posts

- Trust-building content like customer testimonials and employee spotlights

- Tips for non-salesy calls to action and engaging user interactions


Resources Mentioned:




Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-15554033 Mon, 12 Aug 2024 00:00:00 -0400 929 Content ideas, Social media marketing, evergreen content, social media strategy, content repurposing 19 full false The Power of Storytelling in Marketing with Dan Coughlin The Power of Storytelling in Marketing with Dan Coughlin How do you add value to your audience?


We hear that a lot in marketing - always add value. This week on Stop the Scroll, we’re chatting with Dan Coughlin of Get Hyped about storytelling, influencer marketing, and adding value to your audience.


We’re diving into the challenges and changes in influencer marketing in recent years, the importance of adding value and telling your brand’s story, and emphasizing the shift towards more affordable and authentic content creators over traditional influencers - especially for small businesses. 


Dan highlights the importance of providing value in marketing content rather than relying solely on hooks and calls to action. He advises businesses to focus on building relationships through a multi-touch approach, allowing savvy audiences to naturally convert into customers. 



This episode is jam-packed with insights and resources for small businesses looking to leverage social media marketing and are interested in generating more user-generated content by building relationships with small to mid-sized creators. 


Episode Highlights:

  • Focus on providing value and building relationships through marketing content


  • Content creators vs. influencers


  • How to align influencer efforts with overall marketing strategy and how to measure success


  • Utilize a multi-touch approach to customer engagement


  • Platforms like TikTok and Instagram play a significant role in influencing purchasing decisions



RESOURCES MENTIONED

- Get Hyped's free influencer value calculator

- Billo.app


About Dan

Dan is a seasoned digital marketing strategist, co-founder, and Managing Director of Get Hyped. Dan’s expertise lies in developing creative storytelling strategies and compelling content that drives conversions and enhances ROI. Alongside his wife Kristina, an established Instagram foodie influencer, Dan has developed innovative marketing strategies that deliver measurable results for consumer brands. With his dynamic blend of technical knowledge and creative flair, Dan continues to revolutionize the way brands leverage social media and influencers to connect with their audiences and drive growth. When he's not devising marketing strategies, you can find Dan exploring the vibrant food scene with his family or unwinding with a cigar and a good book.


Connect with Dan:

https://www.instagram.com/dangethyped/

https://www.linkedin.com/in/daniellcoughlin/

https://www.instagram.com/gethypedagency/



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> How do you add value to your audience?


We hear that a lot in marketing - always add value. This week on Stop the Scroll, we’re chatting with Dan Coughlin of Get Hyped about storytelling, influencer marketing, and adding value to your audience.


We’re diving into the challenges and changes in influencer marketing in recent years, the importance of adding value and telling your brand’s story, and emphasizing the shift towards more affordable and authentic content creators over traditional influencers - especially for small businesses. 


Dan highlights the importance of providing value in marketing content rather than relying solely on hooks and calls to action. He advises businesses to focus on building relationships through a multi-touch approach, allowing savvy audiences to naturally convert into customers. 



This episode is jam-packed with insights and resources for small businesses looking to leverage social media marketing and are interested in generating more user-generated content by building relationships with small to mid-sized creators. 


Episode Highlights:

  • Focus on providing value and building relationships through marketing content


  • Content creators vs. influencers


  • How to align influencer efforts with overall marketing strategy and how to measure success


  • Utilize a multi-touch approach to customer engagement


  • Platforms like TikTok and Instagram play a significant role in influencing purchasing decisions



RESOURCES MENTIONED

- Get Hyped's free influencer value calculator

- Billo.app


About Dan

Dan is a seasoned digital marketing strategist, co-founder, and Managing Director of Get Hyped. Dan’s expertise lies in developing creative storytelling strategies and compelling content that drives conversions and enhances ROI. Alongside his wife Kristina, an established Instagram foodie influencer, Dan has developed innovative marketing strategies that deliver measurable results for consumer brands. With his dynamic blend of technical knowledge and creative flair, Dan continues to revolutionize the way brands leverage social media and influencers to connect with their audiences and drive growth. When he's not devising marketing strategies, you can find Dan exploring the vibrant food scene with his family or unwinding with a cigar and a good book.


Connect with Dan:

https://www.instagram.com/dangethyped/

https://www.linkedin.com/in/daniellcoughlin/

https://www.instagram.com/gethypedagency/



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-15519286 Mon, 05 Aug 2024 00:00:00 -0400 2086 Influencer marketing, Content creators, Social media marketing, Small business marketing, personal branding, marketing strategy 18 full false 5 Business Lessons I Learned Running a Marathon 5 Business Lessons I Learned Running a Marathon Marathon training and managing a business may seem like two different worlds, but they share countless parallels. 


From goal setting to overcoming setbacks and challenges, and finding a community to hold you accountable - the similarities when you’re just getting started are far too similar. 


Drawing from her own journey in both training for marathons and managing her social media strategy agency, she illustrates how overcoming challenges like weather, injuries, and competition are similar to conquering imposter syndrome, financial issues, and competition in the business world.


Episode Highlights:

- The importance of investing in quality gear and efficient systems for success in both marathons and business


- Significance of pacing to prevent burnout, with parallels between marathon training and business management


- Overcoming obstacles like competition, imposter syndrome, and financial challenges


- Value of a support network and celebrating small wins


- Setting financial goals and investing in content creators and coaches for guidance


Resources Mentioned






Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> Marathon training and managing a business may seem like two different worlds, but they share countless parallels. 


From goal setting to overcoming setbacks and challenges, and finding a community to hold you accountable - the similarities when you’re just getting started are far too similar. 


Drawing from her own journey in both training for marathons and managing her social media strategy agency, she illustrates how overcoming challenges like weather, injuries, and competition are similar to conquering imposter syndrome, financial issues, and competition in the business world.


Episode Highlights:

- The importance of investing in quality gear and efficient systems for success in both marathons and business


- Significance of pacing to prevent burnout, with parallels between marathon training and business management


- Overcoming obstacles like competition, imposter syndrome, and financial challenges


- Value of a support network and celebrating small wins


- Setting financial goals and investing in content creators and coaches for guidance


Resources Mentioned






Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-15479913 Mon, 29 Jul 2024 00:00:00 -0400 1764 imposter syndrome, entrepreneurship, marketing, social media strategies 17 full false How to Choose the Best Social Media Platforms for Your Business How to Choose the Best Social Media Platforms for Your Business Are you trying to show up in all the places on social media?


Chances are, if that’s you, you’re probably a bit overwhelmed. 


Whether you're managing social media by yourself or seeking a strategic social media partner, this episode breaks down the fundamentals. 


We’re helping you align your social media presence with your business goals, from understanding your audience to aligning with business objectives, we’re chatting about the who, where, why, and how to all the platforms. 


We’re chatting about the platforms, their specific advantages and user demographics with an emphasis on understanding your audience and aligning social media use with business goals.


You also get actionable tips and insights for optimizing your social media strategy as well as content types, engagement strategies, and the impact of keywords on each platform. 


Tune in for expert advice and stay ahead in the ever-evolving world of social media marketing. 


Key resources like Instagram Reels tips and Heidi's hook tip sheet are linked in the show notes.



Episode Highlights:


- Understanding the importance of choosing the right social media platform for your business.


- Insights into the target demographics and strengths of Facebook, Instagram, LinkedIn, Twitter (X), TikTok, Pinterest, and Threads.


- Tips for optimizing your social media strategy based on your audience and business goals.


- The significance of keywords in social media content for better searchability.


- Resources and tools for effective social media management and content creation.


______________________________________________________________________

Resources






Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> Are you trying to show up in all the places on social media?


Chances are, if that’s you, you’re probably a bit overwhelmed. 


Whether you're managing social media by yourself or seeking a strategic social media partner, this episode breaks down the fundamentals. 


We’re helping you align your social media presence with your business goals, from understanding your audience to aligning with business objectives, we’re chatting about the who, where, why, and how to all the platforms. 


We’re chatting about the platforms, their specific advantages and user demographics with an emphasis on understanding your audience and aligning social media use with business goals.


You also get actionable tips and insights for optimizing your social media strategy as well as content types, engagement strategies, and the impact of keywords on each platform. 


Tune in for expert advice and stay ahead in the ever-evolving world of social media marketing. 


Key resources like Instagram Reels tips and Heidi's hook tip sheet are linked in the show notes.



Episode Highlights:


- Understanding the importance of choosing the right social media platform for your business.


- Insights into the target demographics and strengths of Facebook, Instagram, LinkedIn, Twitter (X), TikTok, Pinterest, and Threads.


- Tips for optimizing your social media strategy based on your audience and business goals.


- The significance of keywords in social media content for better searchability.


- Resources and tools for effective social media management and content creation.


______________________________________________________________________

Resources






Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-15435297 Mon, 22 Jul 2024 00:00:00 -0400 1467 social media marketing, social media strategist, content creation, social media engagement, social media algorithms, social media tools, content ideas 16 full false The Power of Pinterest to Grow Your Traffic featuring Bonnie Conrad The Power of Pinterest to Grow Your Traffic featuring Bonnie Conrad Do you use Pinterest? You might be missing out! 



This week we’re chatting with digital strategist Bonnie Conrad about pinterest strategies, and the importance of UTM codes to measure your marketing efforts. 



Bonnie shares tips about maintaining a consistent Pinterest strategy, sharing their journey from seeing no results to significant growth by pinning regularly. We also chat about how UTM codes, keyword research, and Tailwind's AI capabilities have not only enhanced their efficiency but also maximized their visibility and engagement. 



Then, we discuss the of tracking meaningful metrics over vanity metrics and the need for effective time management for business owners, offering insights into content batching and strategic planning.


Grab your notebook, you’re not going to want to miss these tips - especially if you keep meaning to get started on Pinterest! 


Episode Highlights:

- Effective Pinterest strategies, including the use of UTM codes, Tailwind, and keyword research for increased engagement.

- The significance of tracking meaningful metrics and implementing time management tools for better productivity.

- The multifaceted roles available in digital marketing and the need for adaptability and reinvention.


About Bonnie

Bonnie is a social media and digital marketing strategist.

Her journey as a female entrepreneur began out of opportunity when her family found ourselves in the middle of the Mojave Desert when military orders took them to the always-sunny Fort Irwin, California. Forty miles from the nearest town, she built a successful home-based business, building furniture and crafting home goods to sell on the military installation.

Earning a full ride scholarship, she began her degree in marketing, built her own digital marketing strategy consulting business which is now merging with a larger company, Inn8ly, and even found a little time to co-host a military spouse podcast along the way.


RESOURCES MENTIONED




Connect with Bonnie

-Inn8ly’s Website

- Inn8ly on Facebook

- Follow Inn8ly on Instagram



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> Do you use Pinterest? You might be missing out! 



This week we’re chatting with digital strategist Bonnie Conrad about pinterest strategies, and the importance of UTM codes to measure your marketing efforts. 



Bonnie shares tips about maintaining a consistent Pinterest strategy, sharing their journey from seeing no results to significant growth by pinning regularly. We also chat about how UTM codes, keyword research, and Tailwind's AI capabilities have not only enhanced their efficiency but also maximized their visibility and engagement. 



Then, we discuss the of tracking meaningful metrics over vanity metrics and the need for effective time management for business owners, offering insights into content batching and strategic planning.


Grab your notebook, you’re not going to want to miss these tips - especially if you keep meaning to get started on Pinterest! 


Episode Highlights:

- Effective Pinterest strategies, including the use of UTM codes, Tailwind, and keyword research for increased engagement.

- The significance of tracking meaningful metrics and implementing time management tools for better productivity.

- The multifaceted roles available in digital marketing and the need for adaptability and reinvention.


About Bonnie

Bonnie is a social media and digital marketing strategist.

Her journey as a female entrepreneur began out of opportunity when her family found ourselves in the middle of the Mojave Desert when military orders took them to the always-sunny Fort Irwin, California. Forty miles from the nearest town, she built a successful home-based business, building furniture and crafting home goods to sell on the military installation.

Earning a full ride scholarship, she began her degree in marketing, built her own digital marketing strategy consulting business which is now merging with a larger company, Inn8ly, and even found a little time to co-host a military spouse podcast along the way.


RESOURCES MENTIONED




Connect with Bonnie

-Inn8ly’s Website

- Inn8ly on Facebook

- Follow Inn8ly on Instagram



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-15405914 Mon, 15 Jul 2024 00:00:00 -0400 1954 Pinterest strategy, audience growth, batching content, UTM codes 15 full false Mastering Your Brand Messaging featuring Mackenzie Fleming Mastering Your Brand Messaging featuring Mackenzie Fleming Is your copy compelling? 


What even IS compelling copy? And how does copy differ from content? 


This week, we’re talking about brand messaging for small businesses. 


Mackenzie Fleming is a seasoned copywriter and brand messaging mentor, shares her expert insights on the foundational strategies behind compelling copy and content writing. 


We discuss the importance of adapting to changing audiences, focusing on what works, and consistently improving your approach based on analytics.


She’s sharing tips for understanding and amplifying your brand voice, the difference between content writing and copy writing and strategies to engage and convert your audience. 


Whether you're struggling with writing effective emails or need guidance on developing a coherent and convincing brand image, this episode is packed with actionable advice. 



Episode Highlights:

- The critical role of welcome sequences in engaging and nurturing leads.

- Techniques for analyzing past content and leveraging analytics to improve copywriting.

- The difference between copywriting and content writing, and tailoring each type for specific goals.

- Strategies for achieving consistency in brand messaging across various platforms.

- The importance of maintaining an authentic brand voice and adapting it to audience needs.



About Mackenzie

Meet Mackenzie, the Copywriter for Coaches & Brand Messaging Mentor


She has a B.A. in Professional Writing and with 9+ years of experience crafting copy for brands like Capital One and Teachable under her belt, she’s known for producing tangible results for clients of all shapes and sizes.


Now, as the go-to conversion copywriter for coaches and online service providers, she supports industry-leading women who aren’t afraid to stand out, spice up their space, and make a real difference.


From websites to sales pages to emails and beyond, she helps you develop your signature brand voice and write copy that maximizes both sales AND impact so you can build genuine-ass connections and grow a whole-ass legacy.



Connect with Mackenzie: 


IG: https://www.instagram.com/hotcopyhaus/

YouTube: https://www.youtube.com/channel/UCfFeKDQsRxPbGYhGn9mCWjQ

Pinterest: https://pin.it/14GMHzltJ

Facebook: https://www.facebook.com/mackenziebflemingcopywriter


Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> Is your copy compelling? 


What even IS compelling copy? And how does copy differ from content? 


This week, we’re talking about brand messaging for small businesses. 


Mackenzie Fleming is a seasoned copywriter and brand messaging mentor, shares her expert insights on the foundational strategies behind compelling copy and content writing. 


We discuss the importance of adapting to changing audiences, focusing on what works, and consistently improving your approach based on analytics.


She’s sharing tips for understanding and amplifying your brand voice, the difference between content writing and copy writing and strategies to engage and convert your audience. 


Whether you're struggling with writing effective emails or need guidance on developing a coherent and convincing brand image, this episode is packed with actionable advice. 



Episode Highlights:

- The critical role of welcome sequences in engaging and nurturing leads.

- Techniques for analyzing past content and leveraging analytics to improve copywriting.

- The difference between copywriting and content writing, and tailoring each type for specific goals.

- Strategies for achieving consistency in brand messaging across various platforms.

- The importance of maintaining an authentic brand voice and adapting it to audience needs.



About Mackenzie

Meet Mackenzie, the Copywriter for Coaches & Brand Messaging Mentor


She has a B.A. in Professional Writing and with 9+ years of experience crafting copy for brands like Capital One and Teachable under her belt, she’s known for producing tangible results for clients of all shapes and sizes.


Now, as the go-to conversion copywriter for coaches and online service providers, she supports industry-leading women who aren’t afraid to stand out, spice up their space, and make a real difference.


From websites to sales pages to emails and beyond, she helps you develop your signature brand voice and write copy that maximizes both sales AND impact so you can build genuine-ass connections and grow a whole-ass legacy.



Connect with Mackenzie: 


IG: https://www.instagram.com/hotcopyhaus/

YouTube: https://www.youtube.com/channel/UCfFeKDQsRxPbGYhGn9mCWjQ

Pinterest: https://pin.it/14GMHzltJ

Facebook: https://www.facebook.com/mackenziebflemingcopywriter


Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-15356333 Mon, 08 Jul 2024 00:00:00 -0400 2124 Interview, email marketing, content optimization, brand messaging, copywriting vs content writing, copywriting strategies, brand voice development, social media strategy, content creation tips, brand pillars, marketing goals,email copy tips 14 full true Organic SEO Strategies for More Website Traffic : Featuring Barb Davids Organic SEO Strategies for More Website Traffic : Featuring Barb Davids Are you creating content for your website? 



If you want to rank online, you need to be. 



This week, we’re talking with Barb Davids about the importance of creating optimized, high-quality content for your website.



Barb has a background in photography, which led her to digital marketing and now, an SEO expert. 


She has a unique approach that debunks the myths surrounding cost and complexity of SEO, including how to repurpose your content to maximize the impact of your blog posts and tools to help you research. 




Key Points


  • How to leverage AI for efficiency and ideation


  • Debunking SEO myths about repurposing, keyword research and technical tweaks to get the most mileage out of your SEO efforts


  • Copywriting solutions to enhance website copy your website copy if it’s not something you have time for. 


  • Tools and methods for SEO 


  • How to build back links organically and why buying backlinks is a terrible idea



Resources Mentioned





About Barb 

Barb Davids, founder of Compass Digital Strategies since 2018, is a digital marketer with over 25 years of experience. She's not here for the fluff – Barb's passion lies in providing direct, results-oriented digital marketing solutions for ambitious business owners. She has helped them get 256% more organic search traffic, 22% more leads and 51% more sales from Google organic search. When she's not behind the laptop, she's out running with her dog, Stone, in whatever city she's in at the time.


Connect with Barb 






Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> Are you creating content for your website? 



If you want to rank online, you need to be. 



This week, we’re talking with Barb Davids about the importance of creating optimized, high-quality content for your website.



Barb has a background in photography, which led her to digital marketing and now, an SEO expert. 


She has a unique approach that debunks the myths surrounding cost and complexity of SEO, including how to repurpose your content to maximize the impact of your blog posts and tools to help you research. 




Key Points


  • How to leverage AI for efficiency and ideation


  • Debunking SEO myths about repurposing, keyword research and technical tweaks to get the most mileage out of your SEO efforts


  • Copywriting solutions to enhance website copy your website copy if it’s not something you have time for. 


  • Tools and methods for SEO 


  • How to build back links organically and why buying backlinks is a terrible idea



Resources Mentioned





About Barb 

Barb Davids, founder of Compass Digital Strategies since 2018, is a digital marketer with over 25 years of experience. She's not here for the fluff – Barb's passion lies in providing direct, results-oriented digital marketing solutions for ambitious business owners. She has helped them get 256% more organic search traffic, 22% more leads and 51% more sales from Google organic search. When she's not behind the laptop, she's out running with her dog, Stone, in whatever city she's in at the time.


Connect with Barb 






Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-15328689 Mon, 01 Jul 2024 00:00:00 -0400 2230 copywriting, organic search, Google SEO, refreshing content, keyword research tools, Keywords Everywhere, Organic Traffic 13 full false From B-Roll to Talking Heads: Crafting Authentic Instagram Reels From B-Roll to Talking Heads: Crafting Authentic Instagram Reels Ever wondered why reels are so essential for your Instagram strategy or struggled with being on video? 



You're not alone!


This week we’re chatting about all things IG reels!


From increasing engagement to reaching new audiences, reels are truly essential to any Instagram strategy. 



On this episode, you’re getting tips about batching content, leveraging trends, and not overthinking your videos. 


Remember, it's all about showing up authentically and not overthinking your content. 



Share those drafts you have saved friends! 



For anyone looking to boost their social media game, this episode is packed with invaluable tips and resources.



Key Points

  • The importance of reels for reach and engagement


  • How to create authentic reels 


  • What consistency looks like


  • How to know if your reels are really making a difference



### Tools & Resources Mentioned:










Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> Ever wondered why reels are so essential for your Instagram strategy or struggled with being on video? 



You're not alone!


This week we’re chatting about all things IG reels!


From increasing engagement to reaching new audiences, reels are truly essential to any Instagram strategy. 



On this episode, you’re getting tips about batching content, leveraging trends, and not overthinking your videos. 


Remember, it's all about showing up authentically and not overthinking your content. 



Share those drafts you have saved friends! 



For anyone looking to boost their social media game, this episode is packed with invaluable tips and resources.



Key Points

  • The importance of reels for reach and engagement


  • How to create authentic reels 


  • What consistency looks like


  • How to know if your reels are really making a difference



### Tools & Resources Mentioned:










Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-15277237 Mon, 24 Jun 2024 00:00:00 -0400 1291 social media Instagram reels, social media content, Instagram strategy, Instagram analytics, Instagram growth, marketing strategy 12 full false How to Map out a Social Media Content Calendar How to Map out a Social Media Content Calendar Got time off this summer? 



With vacations and downtime on the horizon, how can you maintain your online presence without feeling overwhelmed? 



I’ve learned that planning is key to being consistent.



This week on the podcast, we’re talking about how planning your content, and building your content calendar helps you stay consistent online while reducing the overwhelm of “OMG what do I post?!” 



From the importance of content calendars to the benefits of batching your content, I’m sharing actionable tips and tools to keep your marketing efforts streamlined and effective.



Key Points

- Why having a content calendar is crucial for maintaining your online presence.

- How to stay consistent with your content even when you're on vacation.

- How batching can save you time and stress.

- Setting and adjusting content goals based on your seasonal business cycles.

- Strategies for reusing high-performing content to save time.

- The importance of maintaining a consistent posting schedule, even if it means posting less.



Tools & Resources Mentioned:

- Loomly

- Notion

- Social Media Planner

- Strategy Session


Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> Got time off this summer? 



With vacations and downtime on the horizon, how can you maintain your online presence without feeling overwhelmed? 



I’ve learned that planning is key to being consistent.



This week on the podcast, we’re talking about how planning your content, and building your content calendar helps you stay consistent online while reducing the overwhelm of “OMG what do I post?!” 



From the importance of content calendars to the benefits of batching your content, I’m sharing actionable tips and tools to keep your marketing efforts streamlined and effective.



Key Points

- Why having a content calendar is crucial for maintaining your online presence.

- How to stay consistent with your content even when you're on vacation.

- How batching can save you time and stress.

- Setting and adjusting content goals based on your seasonal business cycles.

- Strategies for reusing high-performing content to save time.

- The importance of maintaining a consistent posting schedule, even if it means posting less.



Tools & Resources Mentioned:

- Loomly

- Notion

- Social Media Planner

- Strategy Session


Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-15244277 Mon, 17 Jun 2024 00:00:00 -0400 933 Content planning, content calendar, Social media, content pillars, repurposing content, social media engagement, content planner, social media metrics 11 full false Demystifying Social Media Metrics: The Metrics that Actually Matter Demystifying Social Media Metrics: The Metrics that Actually Matter Are you overwhelmed by social media metrics? 🤯 You're not alone! 


Have you ever wondered if your social media metrics are truly reflecting the success of your marketing efforts?



You’ll never know unless you know which metrics actually matter when it comes to social media!


This week we’re chatting about the importance of looking beyond vanity metrics like views and likes. 


We’re deep diving into the significance of engagement rates, click-through rates, conversion rates, and overall brand awareness, offering practical insights for small business owners and marketers alike to truly measure the impact of their social media efforts and how they contribute to broader marketing objectives. 



We’re talking about how to categorize metrics, and how the “vanity metrics” all contribute to a greater understanding of your social media performance. 



Episode Highlights:

  • Importance of measuring engagement rates, click-through rates, and conversion rates over mere vanity metrics


  • Platform-specific metrics and industry benchmarks for Facebook, Instagram, and LinkedIn


  • Tips for improving social media performance, including visuals, consistency, and audience engagement


  • The role of tracking profile views and utilizing URL trackers for better marketing ROI


Resources






Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> Are you overwhelmed by social media metrics? 🤯 You're not alone! 


Have you ever wondered if your social media metrics are truly reflecting the success of your marketing efforts?



You’ll never know unless you know which metrics actually matter when it comes to social media!


This week we’re chatting about the importance of looking beyond vanity metrics like views and likes. 


We’re deep diving into the significance of engagement rates, click-through rates, conversion rates, and overall brand awareness, offering practical insights for small business owners and marketers alike to truly measure the impact of their social media efforts and how they contribute to broader marketing objectives. 



We’re talking about how to categorize metrics, and how the “vanity metrics” all contribute to a greater understanding of your social media performance. 



Episode Highlights:

  • Importance of measuring engagement rates, click-through rates, and conversion rates over mere vanity metrics


  • Platform-specific metrics and industry benchmarks for Facebook, Instagram, and LinkedIn


  • Tips for improving social media performance, including visuals, consistency, and audience engagement


  • The role of tracking profile views and utilizing URL trackers for better marketing ROI


Resources






Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-15208138 Mon, 10 Jun 2024 00:00:00 -0400 1616 10 full false How to Create Relatable and Impactful Social Media Content How to Create Relatable and Impactful Social Media Content How does your business show up online?


Now, more than ever, people do not want to be sold to when they’re scrolling through their favorite social media platforms. 


That’s why it’s so crucial to mix up your content and show the human side of your business. 


But how do you balance those posts that you share your services and the value of working with you, with behind-the-scenes, down-to-earth content? 


Think messy desks, blooper reels, and all the behind-the-scenes that show you’re just like the rest of us. 


This is the content that resonates with your audience’s daily lives, struggles, and joys. 


Remember, social media is for connection and entertainment, not a 24/7 sales pitch. 


Yes, the goal of marketing is often driving sales and growth, but audiences gravitate towards content that resonates with their daily lives and struggles. 


Sharing those personal anecdotes and behind-the-scenes glimpses, we can foster genuine connections that go beyond mere transactions.


So that’s what we’re diving into this week - showing up relatably, authentically and in different avenues to better engage our audiences. 


Episode Highlights:

  • Importance of relatable content in social media marketing.


  • How vulnerability and sharing personal stories build stronger connections.


  • Tips for diversifying content formats and maintaining authenticity.


  • Practical advice for creating engaging behind-the-scenes posts.


  • Addressing the balance between business-driven content and audience connection.


Resources




Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> How does your business show up online?


Now, more than ever, people do not want to be sold to when they’re scrolling through their favorite social media platforms. 


That’s why it’s so crucial to mix up your content and show the human side of your business. 


But how do you balance those posts that you share your services and the value of working with you, with behind-the-scenes, down-to-earth content? 


Think messy desks, blooper reels, and all the behind-the-scenes that show you’re just like the rest of us. 


This is the content that resonates with your audience’s daily lives, struggles, and joys. 


Remember, social media is for connection and entertainment, not a 24/7 sales pitch. 


Yes, the goal of marketing is often driving sales and growth, but audiences gravitate towards content that resonates with their daily lives and struggles. 


Sharing those personal anecdotes and behind-the-scenes glimpses, we can foster genuine connections that go beyond mere transactions.


So that’s what we’re diving into this week - showing up relatably, authentically and in different avenues to better engage our audiences. 


Episode Highlights:

  • Importance of relatable content in social media marketing.


  • How vulnerability and sharing personal stories build stronger connections.


  • Tips for diversifying content formats and maintaining authenticity.


  • Practical advice for creating engaging behind-the-scenes posts.


  • Addressing the balance between business-driven content and audience connection.


Resources




Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-15164432 Mon, 03 Jun 2024 00:00:00 -0400 1105 Social media strategy, content creation, content formats, email marketing, social media content 9 full false The One Marketing Asset You Actually Own (and How to Grow It) The One Marketing Asset You Actually Own (and How to Grow It) I’m a stickler for the fact that social media is rented space. 



Every time Instagram goes down, the marketing world freaks out - but you know what works? What doesn’t go down? Email marketing. 



This week, we’re discussing the how and whys of email marketing. 



With 4 billion daily email users and an ROI of 4000%, email is a goldmine for customer acquisition and retention. 



We’re talking about actionable strategies for building and optimizing your email list, from fine-tuning your website's contact forms to leveraging lead magnets and collaborating with other businesses. 



Whether you're new to email marketing or looking to refine your approach, get ready to take notes and transform your digital marketing game. Let's get started!



Episode Highlights:

  • Importance of owning an email list vs. relying solely on social media.


  • Effective methods to capture email subscribers via website and social media.


  • My favorite email marketing platforms. 


  • Success stories from clients on email marketing. 



Resources

Liz Wilcox Email Membership
ConvertKit
Book a strategy session
Social Media Strategy Planner (Free Download)



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> I’m a stickler for the fact that social media is rented space. 



Every time Instagram goes down, the marketing world freaks out - but you know what works? What doesn’t go down? Email marketing. 



This week, we’re discussing the how and whys of email marketing. 



With 4 billion daily email users and an ROI of 4000%, email is a goldmine for customer acquisition and retention. 



We’re talking about actionable strategies for building and optimizing your email list, from fine-tuning your website's contact forms to leveraging lead magnets and collaborating with other businesses. 



Whether you're new to email marketing or looking to refine your approach, get ready to take notes and transform your digital marketing game. Let's get started!



Episode Highlights:

  • Importance of owning an email list vs. relying solely on social media.


  • Effective methods to capture email subscribers via website and social media.


  • My favorite email marketing platforms. 


  • Success stories from clients on email marketing. 



Resources

Liz Wilcox Email Membership
ConvertKit
Book a strategy session
Social Media Strategy Planner (Free Download)



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-15126383 Mon, 27 May 2024 00:00:00 -0400 1195 Email Marketing 8 full false What You Need to Know About the Latest Instagram Algorithm Updates What You Need to Know About the Latest Instagram Algorithm Updates Feel like you can’t keep up with all the changes and best practices to be successful on social media? It’s not just you. 



Instagram and Meta are ALWAYS changing. 



It can often feel like what works one week doesn’t work the next. It’s frustrating when you feel like you have a strategy and then the next week a tornado swoops in and nothing works the way you want it to. 



This week, we’re deep diving into the latest Instagram updates. From algorithm changes to creating content that ensures your content gets the visibility it deserves, let’s talk about what you need to know about these recent updates, and what is maybe getting some click-baity attention for undeserved reasons. We’re looking at you Meta Verified. 



Enjoyed the episode? Don’t forget to leave a review on Apple Podcasts or Spotify. Share it with your friends and colleagues who could use some social media savvy, and help us spread the knowledge!



Episode Highlights:


  • What are the new ranking factors, and what it means for smaller creators and businesses 


  • The importance of early engagement to reach. 


  • What you need to know about reels and how to get more eyes on them. 


  • New Content aggregating guidelines and how to use collaborative content effectively


  • What’s really up with Meta Verified for business. 



Resources Mentioned


-  Snaptik to remove watermarks: https://snaptik.app/

- Social Media Today Article: https://www.socialmediatoday.com/news/instagram-longer-reels-hurt-performance/715867/

- Strategy Sessions: https://www.heidijschmidt.com/contact-us-1




Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> Feel like you can’t keep up with all the changes and best practices to be successful on social media? It’s not just you. 



Instagram and Meta are ALWAYS changing. 



It can often feel like what works one week doesn’t work the next. It’s frustrating when you feel like you have a strategy and then the next week a tornado swoops in and nothing works the way you want it to. 



This week, we’re deep diving into the latest Instagram updates. From algorithm changes to creating content that ensures your content gets the visibility it deserves, let’s talk about what you need to know about these recent updates, and what is maybe getting some click-baity attention for undeserved reasons. We’re looking at you Meta Verified. 



Enjoyed the episode? Don’t forget to leave a review on Apple Podcasts or Spotify. Share it with your friends and colleagues who could use some social media savvy, and help us spread the knowledge!



Episode Highlights:


  • What are the new ranking factors, and what it means for smaller creators and businesses 


  • The importance of early engagement to reach. 


  • What you need to know about reels and how to get more eyes on them. 


  • New Content aggregating guidelines and how to use collaborative content effectively


  • What’s really up with Meta Verified for business. 



Resources Mentioned


-  Snaptik to remove watermarks: https://snaptik.app/

- Social Media Today Article: https://www.socialmediatoday.com/news/instagram-longer-reels-hurt-performance/715867/

- Strategy Sessions: https://www.heidijschmidt.com/contact-us-1




Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-15086190 Mon, 20 May 2024 00:00:00 -0400 1052 Marketing, Reels, Content Strategy, Social Media Strategy 7 full false Why Your Sales Team Can't Fix Broken Marketing (What to do Instead) Why Your Sales Team Can't Fix Broken Marketing (What to do Instead) What’s a business lie that you’ve been told? Or a misconception you have about the various roles within business. 



That marketing and sales are one in the same? Lies! They are not, and I’m here to tell you exactly why. (I mean if you’re a solopreneur they are kind of the same however, they’re also not… but that’s a different story.)



In this episode, let’s unpack the distinction between marketing and sales and how they can lead to misplaced expectations in your business. Marketing should be your lead generator, build brand awareness and bring potential customers to your digital doorstep, not your sales closer. When you have unrealistic expectations, you set everyone up for failure so knowing the difference between these two pivotal business roles can help levelset and set the stage for business growth. 



We’ll illuminate the common pitfalls business owners face and share some practical tips to enhance your marketing efforts. 



Episode Highlights:

- How marketing can bring the horse to water, or the pivotal role of marketing in attracting potential customers and creating opportunities for sales conversions.

- Why regular, consistent, and clear messaging is vital in keeping your audience engaged and ready to transition smoothly into sales.

- The significance of non-sales metrics like audience engagement and website traffic in gauging the effectiveness of your marketing efforts.

- How a clearly defined brand story and consistent messaging can enhance your marketing strategies and create more meaningful connections with your audience.




Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> What’s a business lie that you’ve been told? Or a misconception you have about the various roles within business. 



That marketing and sales are one in the same? Lies! They are not, and I’m here to tell you exactly why. (I mean if you’re a solopreneur they are kind of the same however, they’re also not… but that’s a different story.)



In this episode, let’s unpack the distinction between marketing and sales and how they can lead to misplaced expectations in your business. Marketing should be your lead generator, build brand awareness and bring potential customers to your digital doorstep, not your sales closer. When you have unrealistic expectations, you set everyone up for failure so knowing the difference between these two pivotal business roles can help levelset and set the stage for business growth. 



We’ll illuminate the common pitfalls business owners face and share some practical tips to enhance your marketing efforts. 



Episode Highlights:

- How marketing can bring the horse to water, or the pivotal role of marketing in attracting potential customers and creating opportunities for sales conversions.

- Why regular, consistent, and clear messaging is vital in keeping your audience engaged and ready to transition smoothly into sales.

- The significance of non-sales metrics like audience engagement and website traffic in gauging the effectiveness of your marketing efforts.

- How a clearly defined brand story and consistent messaging can enhance your marketing strategies and create more meaningful connections with your audience.




Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-15042614 Mon, 13 May 2024 00:00:00 -0400 1151 Marketing 6 full false Bad Social Media Habits to Break Bad Social Media Habits to Break We all know about those social media “best practices” right? 



Some of them…that we’re hanging onto might be a bit dated and are hindering our reach and engagement online. These are what I call marketing bad habits. And we all have them. 



We all think we know everything when it comes to marketing our businesses best, but sometimes, what we think is best is doing more harm than good. Like - why are you still following your sister's best friend on your business account? Or your 13-year-old cousin. You know, bad habits like that. 



Similarly, let’s talk about not just marketing ourselves on social media - it’s 2024, let’s talk about having a multi-channel approach. Because some business are still expecting BIG things but only marketing on one channel and that just doesn’t cut it when you’re talking about rented space. 



This week, we’re discussing bad habits to break so you can improve your marketing, connect with your audience authentically, and achieve the results you want to see. 



Highlights

  • Why you should better curate your following and stop following old college roommates and family members. 


  • Why posting and ghosting doesn’t cut it anymore


  • How to get over the perfection complex and why letting perfect be the enemy of good is hindering your marketing efforts. 


  • Why in 2024 you need a multi-channel approach. 



I would LOVE your feedback! If there’s something you want to learn or hear more about, I’d love to hear from you! Send me an email to heidi(at)heidijschmidt.com. Also, podcasts grow thanks to listeners like you - share your thoughts in a review so more people can find this podcast! 



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> We all know about those social media “best practices” right? 



Some of them…that we’re hanging onto might be a bit dated and are hindering our reach and engagement online. These are what I call marketing bad habits. And we all have them. 



We all think we know everything when it comes to marketing our businesses best, but sometimes, what we think is best is doing more harm than good. Like - why are you still following your sister's best friend on your business account? Or your 13-year-old cousin. You know, bad habits like that. 



Similarly, let’s talk about not just marketing ourselves on social media - it’s 2024, let’s talk about having a multi-channel approach. Because some business are still expecting BIG things but only marketing on one channel and that just doesn’t cut it when you’re talking about rented space. 



This week, we’re discussing bad habits to break so you can improve your marketing, connect with your audience authentically, and achieve the results you want to see. 



Highlights

  • Why you should better curate your following and stop following old college roommates and family members. 


  • Why posting and ghosting doesn’t cut it anymore


  • How to get over the perfection complex and why letting perfect be the enemy of good is hindering your marketing efforts. 


  • Why in 2024 you need a multi-channel approach. 



I would LOVE your feedback! If there’s something you want to learn or hear more about, I’d love to hear from you! Send me an email to heidi(at)heidijschmidt.com. Also, podcasts grow thanks to listeners like you - share your thoughts in a review so more people can find this podcast! 



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-14999772 Mon, 06 May 2024 00:00:00 -0400 1366 Best practices, social media 5 full false Create Less, Grown More: The Burnout-Proof Content Plan Create Less, Grown More: The Burnout-Proof Content Plan Let’s talk about content creation burnout. 




It’s a real thing, there are marketers out there who are ALWAYS just creating. 




Unfortunately, we all face content creation hurdles. We all hit creator's block once in a pink moon. But, you don’t always need to create your content from scratch, 




Today, we’re discussing strategies for repurposing old content and giving it new life—not just on social media but also in long-form content.




Whether it’s avoiding content creation fatigue or effectively using tools and resources to maximize your content’s reach, we’re talking about it all. We’re discussing how repurposing content isn't just a strategy; it's self-care for the busy entrepreneur. So tune in, get inspired, and let’s learn how to make our content workflow as efficient and impactful as possible.




Episode Highlights:


  • The importance of having a content strategy with defined pillars or buckets.


  • How to utilize tools and external resources to improve content creation efficiency.


  • How to effectively repurpose your content including videos, blogs, and podcasts and how to chunk into smaller, more manageable pieces.


  • How to manage content overload and the significance of revisiting evergreen content and repurposing it for things like social content, and email marketing. 


  • The importance of using content calendars and tools for efficient content management.




Resources mentioned: 

CastMagic

Hire a Unicorn

Liz Wilcox Email Membership (Weekly templates!)

Content Planner Download





Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> Let’s talk about content creation burnout. 




It’s a real thing, there are marketers out there who are ALWAYS just creating. 




Unfortunately, we all face content creation hurdles. We all hit creator's block once in a pink moon. But, you don’t always need to create your content from scratch, 




Today, we’re discussing strategies for repurposing old content and giving it new life—not just on social media but also in long-form content.




Whether it’s avoiding content creation fatigue or effectively using tools and resources to maximize your content’s reach, we’re talking about it all. We’re discussing how repurposing content isn't just a strategy; it's self-care for the busy entrepreneur. So tune in, get inspired, and let’s learn how to make our content workflow as efficient and impactful as possible.




Episode Highlights:


  • The importance of having a content strategy with defined pillars or buckets.


  • How to utilize tools and external resources to improve content creation efficiency.


  • How to effectively repurpose your content including videos, blogs, and podcasts and how to chunk into smaller, more manageable pieces.


  • How to manage content overload and the significance of revisiting evergreen content and repurposing it for things like social content, and email marketing. 


  • The importance of using content calendars and tools for efficient content management.




Resources mentioned: 

CastMagic

Hire a Unicorn

Liz Wilcox Email Membership (Weekly templates!)

Content Planner Download





Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-14957666 Mon, 29 Apr 2024 00:00:00 -0400 1099 Content creation, content repurposing 4 full false How to Repurpose Your Content for Social Media and Where to Find Content Ideas How to Repurpose Your Content for Social Media and Where to Find Content Ideas Are you struggling to find fresh ideas for your social media, blog, or podcast content?


We often hear that we should be repurposing our content.  But how do we know what’s the best content to repurpose and where should we repurpose it to? 



And what about new content ideas? How do I come up with those?



Well, you are in luck because today, I’m sharing how to repurpose your content, and not just on social media. Think blogs, podcasts, YouTube, etc. I’ll also share my secrets for getting new content ideas!



Are you ready to tune in, gain valuable insights into the strategic thinking process behind sparking fresh content ideas, and discover my expert tips on reigniting content inspiration across various marketing platforms? If so, press play, and let’s get inspired!




Episode Highlights:


  • Finding new ways to repurpose your content across social media


  • Using surveys to spark engagement and gain valuable insights from your audience


  • Benefits of creating evergreen content and what evergreen content performs best


  • Benefits of motivational and inspirational content


  • Sharing some of my best-performing content


  • How to utilize “throwback Thursdays”


  • Ways to use content to Position Yourself as an Authority Figure


  • How to use seasonal content to your advantage




Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> Are you struggling to find fresh ideas for your social media, blog, or podcast content?


We often hear that we should be repurposing our content.  But how do we know what’s the best content to repurpose and where should we repurpose it to? 



And what about new content ideas? How do I come up with those?



Well, you are in luck because today, I’m sharing how to repurpose your content, and not just on social media. Think blogs, podcasts, YouTube, etc. I’ll also share my secrets for getting new content ideas!



Are you ready to tune in, gain valuable insights into the strategic thinking process behind sparking fresh content ideas, and discover my expert tips on reigniting content inspiration across various marketing platforms? If so, press play, and let’s get inspired!




Episode Highlights:


  • Finding new ways to repurpose your content across social media


  • Using surveys to spark engagement and gain valuable insights from your audience


  • Benefits of creating evergreen content and what evergreen content performs best


  • Benefits of motivational and inspirational content


  • Sharing some of my best-performing content


  • How to utilize “throwback Thursdays”


  • Ways to use content to Position Yourself as an Authority Figure


  • How to use seasonal content to your advantage




Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-14919700 Mon, 22 Apr 2024 02:00:00 -0400 1469 Repurpose content, where to find content ideas 3 full false What is Actually in a Social Media Strategy: My Five Step Framework! What is Actually in a Social Media Strategy: My Five Step Framework! The one thing we all want to know is how the heck do we win online?



I mean really, how do we win on social media?



In today’s episode, I’m breaking down what goes into a winning social media strategy and how you can elevate your social media accounts.



I’m answering questions like 


  1. Why do you need to define your value proposition and how it’s going to help you.
  2. What metrics should you measure to decipher what truly matters for your business?
  3. Why you need to truly understand your audience so you can effectively market to them.
  4. Why I use a SWOT analysis with my strategy clients
  5. Auditing your competitors and finding opportunities to outshine them
  6. Why tailoring your content pillars around your business is the foundation of your marketing



So, if you are ready to uplevel your social media game press play and get ready to slay your social media!



If you find yourself posting for the sake of posting stop and go download my social media planner - https://www.heidijschmidt.com/social-media-planner to help you get clarity on who you’re talking to on social media, how to differentiate yourself from your competitors and 14 content prompts to help you consistently post on social media.




Episode Highlights:


  • What is your valueadd


  • Understanding marketing metrics to measure success and make data-driven decisions


  • Why you want to do an audience deep dive to target your ideal audience


  • How I use your SWOT analysis to pin point your strengths and weaknesses for effective marketing planning


  • The value of competitor evaluation


  • Why you need to have content pillars that align with your business to drive engagement and conversions



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> The one thing we all want to know is how the heck do we win online?



I mean really, how do we win on social media?



In today’s episode, I’m breaking down what goes into a winning social media strategy and how you can elevate your social media accounts.



I’m answering questions like 


  1. Why do you need to define your value proposition and how it’s going to help you.
  2. What metrics should you measure to decipher what truly matters for your business?
  3. Why you need to truly understand your audience so you can effectively market to them.
  4. Why I use a SWOT analysis with my strategy clients
  5. Auditing your competitors and finding opportunities to outshine them
  6. Why tailoring your content pillars around your business is the foundation of your marketing



So, if you are ready to uplevel your social media game press play and get ready to slay your social media!



If you find yourself posting for the sake of posting stop and go download my social media planner - https://www.heidijschmidt.com/social-media-planner to help you get clarity on who you’re talking to on social media, how to differentiate yourself from your competitors and 14 content prompts to help you consistently post on social media.




Episode Highlights:


  • What is your valueadd


  • Understanding marketing metrics to measure success and make data-driven decisions


  • Why you want to do an audience deep dive to target your ideal audience


  • How I use your SWOT analysis to pin point your strengths and weaknesses for effective marketing planning


  • The value of competitor evaluation


  • Why you need to have content pillars that align with your business to drive engagement and conversions



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-14919685 Mon, 22 Apr 2024 01:00:00 -0400 994 Social media strategy, 5-step framework 2 full false My Passion for Content and Social Media Strategy and How You Will Benefit From it! My Passion for Content and Social Media Strategy and How You Will Benefit From it! In the world of social media, we all strive to create content that captures our ideal client’s attention and gets them to stop doom scrolling.



I’m super passionate about creating content, educating business owners about the benefits of social media marketing, and how to repurpose all this content you are creating because the content creation wheel does not need to be recreated with each piece of content you produce.



That's why I created the Stop the Scroll Podcast! With nearly two decades of marketing experience as a content creator and marketer, I’m sharing all my secrets about what works and what doesn’t when it comes to social media.



Each week I’ll dive into topics like how to build authentic and engaging content for social media, strategies for social media success, building an engaging community, overcoming social media challenges and so much more.



If you are ready to transform your social media presence with actionable steps and valuable strategies then press play and listen in!



Episode Highlights:


  • My background as a social media strategist and marketer


  • Why I’m passionate about content creation


  • What inspired the Stop The Scroll podcast 


  • What are some of the challenges and opportunities in social media marketing


  • Benefits of building communities and connections through social media


  • Importance of authenticity in your social media content


  • Overcoming imposter syndrome


  • Why you need strategies to create engaging content that stops the scroll


  • Why you need to repurpose content for maximum impact


  • Should you use AI in your content creation?


  • Utilizing email marketing along side social media


Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> In the world of social media, we all strive to create content that captures our ideal client’s attention and gets them to stop doom scrolling.



I’m super passionate about creating content, educating business owners about the benefits of social media marketing, and how to repurpose all this content you are creating because the content creation wheel does not need to be recreated with each piece of content you produce.



That's why I created the Stop the Scroll Podcast! With nearly two decades of marketing experience as a content creator and marketer, I’m sharing all my secrets about what works and what doesn’t when it comes to social media.



Each week I’ll dive into topics like how to build authentic and engaging content for social media, strategies for social media success, building an engaging community, overcoming social media challenges and so much more.



If you are ready to transform your social media presence with actionable steps and valuable strategies then press play and listen in!



Episode Highlights:


  • My background as a social media strategist and marketer


  • Why I’m passionate about content creation


  • What inspired the Stop The Scroll podcast 


  • What are some of the challenges and opportunities in social media marketing


  • Benefits of building communities and connections through social media


  • Importance of authenticity in your social media content


  • Overcoming imposter syndrome


  • Why you need strategies to create engaging content that stops the scroll


  • Why you need to repurpose content for maximum impact


  • Should you use AI in your content creation?


  • Utilizing email marketing along side social media


Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-14919653 Mon, 22 Apr 2024 00:00:00 -0400 1135 Social media strategy 1 full false Welcome to Stop the Scroll! A Social Media podcast Welcome to Stop the Scroll! A Social Media podcast How do I grow on social media? 


What's the best type of content to post? 



What are the latest best practices on Instagram, LinkedIn, and every other social media network? 



And how do I even know if what I'm doing on those platforms is even working?



 Welcome to Stop the Scroll, a podcast dedicated to helping small business owners like you thrive online. 



I'm your host, Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency supporting small businesses with their social media and email marketing. 



I'm here to share all the latest and greatest best practices to help you show up confidently and authentically with tips such as what really goes into a content strategy, how to stop overthinking your content, and how to really beat those pesky algorithms. 



My content and social media strategies have helped build 6 figure businesses while creating content built around authenticity. 



Tune in each week for the latest and greatest in the social media world to teach you how to create content that stops the scroll.



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> How do I grow on social media? 


What's the best type of content to post? 



What are the latest best practices on Instagram, LinkedIn, and every other social media network? 



And how do I even know if what I'm doing on those platforms is even working?



 Welcome to Stop the Scroll, a podcast dedicated to helping small business owners like you thrive online. 



I'm your host, Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency supporting small businesses with their social media and email marketing. 



I'm here to share all the latest and greatest best practices to help you show up confidently and authentically with tips such as what really goes into a content strategy, how to stop overthinking your content, and how to really beat those pesky algorithms. 



My content and social media strategies have helped build 6 figure businesses while creating content built around authenticity. 



Tune in each week for the latest and greatest in the social media world to teach you how to create content that stops the scroll.



Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

]]> https://www.heidijschmidt.com/ Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Buzzsprout-14899627 Tue, 16 Apr 2024 10:00:00 -0400 62 Trailer trailer false