byProduct Live Thu, 09 Apr 2026 14:32:37 -0400 http://www.amsource.io en-gb © 2026 byProduct Live yes 59c3e3d1-47ff-57f7-9ddd-af6c1ee8ff8c Andrew Maeer episodic false Welcome to ByProduct Live, where we unbox everything SaaS and product.

 

We talk with experts and leaders in SaaS to understand real world challenges product businesses face and the approach these leaders take.  

]]> Buzzsprout (https://www.buzzsprout.com) Product, SaaS, Software, Leadership, Technology, Start-ups, CPO, CTO, Software Engineering, Founders Andrew Maeer https://storage.buzzsprout.com/zxs253xjfsav5yz9yeaxaib2gi4q?.jpg byProduct Live http://www.amsource.io Andrew Maeer High Impact Discovery with Scott Colfer (Herd Consulting) High Impact Discovery with Scott Colfer (Herd Consulting) Today Andrew talks with Scott Colfer, Director of Product at Herd Consulting.

The critical phase of product discovery is often overlooked or undervalued, with lots of preconceptions and assumptions made. 

But as we find out from Scott this is where the magic really happens and where the most value can be found to find the first, best opportunity.

Watch out too for what Scott describes as the bankruptcy test - the ultimate opportunity you MUST uncover.

02:29 Important Areas in Discovery
04:43 Growth Opportunities
07:55 Effective Discovery
11:11 Being The Negotiator
15:42 Defining Success in Discovery
20:16 The Bankruptcy Test
21:39 Key Takeaways




byProduct is the community group for leaders in SaaS and Product.

"A likeminded community sharing knowledge and understanding, product by product"

If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.  

]]> Today Andrew talks with Scott Colfer, Director of Product at Herd Consulting.

The critical phase of product discovery is often overlooked or undervalued, with lots of preconceptions and assumptions made. 

But as we find out from Scott this is where the magic really happens and where the most value can be found to find the first, best opportunity.

Watch out too for what Scott describes as the bankruptcy test - the ultimate opportunity you MUST uncover.

02:29 Important Areas in Discovery
04:43 Growth Opportunities
07:55 Effective Discovery
11:11 Being The Negotiator
15:42 Defining Success in Discovery
20:16 The Bankruptcy Test
21:39 Key Takeaways




byProduct is the community group for leaders in SaaS and Product.

"A likeminded community sharing knowledge and understanding, product by product"

If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.  

]]> Andrew Maeer Buzzsprout-16272845 Fri, 13 Dec 2024 09:00:00 +0000 1613 full false Solving Fashions Sizing & Sustainability Problem with Arsalan Javed (Sizekick) Solving Fashions Sizing & Sustainability Problem with Arsalan Javed (Sizekick) The ecommerce fashion world has a huge sustainability problem and this problem is driven by the huge number of free returns companies offer.  In some cases as much as 50% of each order is returned.  This puts a huge pressure on the environment.  

This problem stems from sizing issues across different manufacturers.

On todays podcast I'm joined by Arsalan Javed, CPO at Sizekick who are looking to solve this sizing problem, and in turn solve fashion ecommerce's sustainability problem.

Sizekick is the most accurate sizing solution in the market and Arsalan gives us a great insight into the product and their ways of working.

00:19 Intro to Sizekick & Arsalan Javed
05:12 What Problems Are Sizekick Solving?
06:15 The Environmental Impact of Sizing Issues
08:41 The Problem of Free Return
12:08 Challenges in Product Development
18:19 Future Directions for Sizekick
22:53 Key Takeaways


byProduct is the community group for leaders in SaaS and Product.

"A likeminded community sharing knowledge and understanding, product by product"

If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.  

]]> The ecommerce fashion world has a huge sustainability problem and this problem is driven by the huge number of free returns companies offer.  In some cases as much as 50% of each order is returned.  This puts a huge pressure on the environment.  

This problem stems from sizing issues across different manufacturers.

On todays podcast I'm joined by Arsalan Javed, CPO at Sizekick who are looking to solve this sizing problem, and in turn solve fashion ecommerce's sustainability problem.

Sizekick is the most accurate sizing solution in the market and Arsalan gives us a great insight into the product and their ways of working.

00:19 Intro to Sizekick & Arsalan Javed
05:12 What Problems Are Sizekick Solving?
06:15 The Environmental Impact of Sizing Issues
08:41 The Problem of Free Return
12:08 Challenges in Product Development
18:19 Future Directions for Sizekick
22:53 Key Takeaways


byProduct is the community group for leaders in SaaS and Product.

"A likeminded community sharing knowledge and understanding, product by product"

If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.  

]]> Andrew Maeer Buzzsprout-16226451 Thu, 05 Dec 2024 12:00:00 +0000 1599 full false Selling Enterprise SaaS - From Yorkshire to the World with Achille Traore Selling Enterprise SaaS - From Yorkshire to the World with Achille Traore In this episode Andrew talks to Achille Traore, Founder of White Label Loyalty, the out of the box loyalty engine for lasting customer relationships.

Ach established his first tech business, top screen media, in 2009 and then founded White Label Loyalty in 2015.  

We talk about selling your SaaS product on an enterprise scale and the key elements enabling them to do this.

A must listen on getting the basics right before you even think about trying to win an enterprise client.

00:00 Introduction to White Label Loyalty
06:01 Transitioning to Enterprise Scale
09:17 Key Criteria to be Enterprise Ready
10:48 Different Sales Life-Cycles
11:56 Navigating the Sales Cycle
13:28 Testimonials
14:38 Key Takeaways
15:57 Horizontal Not Vertical SaaS


byProduct is the community group for leaders in SaaS and Product.

"A likeminded community sharing knowledge and understanding, product by product"

If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.  

]]> In this episode Andrew talks to Achille Traore, Founder of White Label Loyalty, the out of the box loyalty engine for lasting customer relationships.

Ach established his first tech business, top screen media, in 2009 and then founded White Label Loyalty in 2015.  

We talk about selling your SaaS product on an enterprise scale and the key elements enabling them to do this.

A must listen on getting the basics right before you even think about trying to win an enterprise client.

00:00 Introduction to White Label Loyalty
06:01 Transitioning to Enterprise Scale
09:17 Key Criteria to be Enterprise Ready
10:48 Different Sales Life-Cycles
11:56 Navigating the Sales Cycle
13:28 Testimonials
14:38 Key Takeaways
15:57 Horizontal Not Vertical SaaS


byProduct is the community group for leaders in SaaS and Product.

"A likeminded community sharing knowledge and understanding, product by product"

If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.  

]]> Andrew Maeer Buzzsprout-16184443 Wed, 27 Nov 2024 16:00:00 +0000 1097 full false Building a Green Banking Solution with Will Smith (Tred) Building a Green Banking Solution with Will Smith (Tred) In this episode Andrew is joined by Will Smith, co-founder of Tred, the green business current account with sustainability at it’s heart.

Tred was Founded 4 years ago by Will and his business partner Pete.

Andrew talks to Will about Tred’s journey, the recent launch of their business account, and what makes Tred special compared to bigger high street banks.  Some of the high street banks practices around fossil fuels will shock you!

In his free time, when he has it, Will is a keen runner and is currently climbing every peak in the Yorkshire Dales with his dog, Mayo. 

Will also tells us about some the guerrilla marketing they did in their early days to get the Tred name out there!  

00:00 Intro
00:17 Intro to Will & Tred
01:44 Who Are Tred and what are Tred About?
05:18 Pivoting to Business Banking
06:41 How are Tred Different to Other Banks?
11:27 Carbon Accounting and Reporting Solutions
15:20 Key Take-Aways
17:42 The Worlds Fastest Tree????


byProduct is the community group for leaders in SaaS and Product.

"A likeminded community sharing knowledge and understanding, product by product"

If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.  

]]> In this episode Andrew is joined by Will Smith, co-founder of Tred, the green business current account with sustainability at it’s heart.

Tred was Founded 4 years ago by Will and his business partner Pete.

Andrew talks to Will about Tred’s journey, the recent launch of their business account, and what makes Tred special compared to bigger high street banks.  Some of the high street banks practices around fossil fuels will shock you!

In his free time, when he has it, Will is a keen runner and is currently climbing every peak in the Yorkshire Dales with his dog, Mayo. 

Will also tells us about some the guerrilla marketing they did in their early days to get the Tred name out there!  

00:00 Intro
00:17 Intro to Will & Tred
01:44 Who Are Tred and what are Tred About?
05:18 Pivoting to Business Banking
06:41 How are Tred Different to Other Banks?
11:27 Carbon Accounting and Reporting Solutions
15:20 Key Take-Aways
17:42 The Worlds Fastest Tree????


byProduct is the community group for leaders in SaaS and Product.

"A likeminded community sharing knowledge and understanding, product by product"

If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.  

]]> Andrew Maeer Buzzsprout-16104478 Thu, 14 Nov 2024 08:00:00 +0000 1196 full false Automated Agile & AI Product Delivery with Paul Glover (Burendo) Automated Agile & AI Product Delivery with Paul Glover (Burendo) In this episode we're talking about the future of software development - Automated Agile.

Paul Glover from Burendo joins Andrew to talk about how they are collaborating to utilise AI in their delivery life-cycle to automate the process. 

Still at early stages they've seen some great results in driving efficiencies using tools such as Claude from Anthropic. 

Burendo are an Agile delivery and product development consultancy, and Paul is a Principal Consultant in their team.

00:00 Introduction to Automated Agile
03:16 Understanding the Role of AI in Product Delivery
06:15 Practical Applications of Automated Agile
09:16 The Importance of Context in AI
12:10 Layering Information for Effective AI Use
15:14 The Human Element in AI and Consultancy
18:10 Innovation and Rapid Prototyping with AI
21:19 Future of AI in Product Development
25:55 Key Takeaways


byProduct is the community group for leaders in SaaS and Product.

"A likeminded community sharing knowledge and understanding, product by product"

If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.  

]]> In this episode we're talking about the future of software development - Automated Agile.

Paul Glover from Burendo joins Andrew to talk about how they are collaborating to utilise AI in their delivery life-cycle to automate the process. 

Still at early stages they've seen some great results in driving efficiencies using tools such as Claude from Anthropic. 

Burendo are an Agile delivery and product development consultancy, and Paul is a Principal Consultant in their team.

00:00 Introduction to Automated Agile
03:16 Understanding the Role of AI in Product Delivery
06:15 Practical Applications of Automated Agile
09:16 The Importance of Context in AI
12:10 Layering Information for Effective AI Use
15:14 The Human Element in AI and Consultancy
18:10 Innovation and Rapid Prototyping with AI
21:19 Future of AI in Product Development
25:55 Key Takeaways


byProduct is the community group for leaders in SaaS and Product.

"A likeminded community sharing knowledge and understanding, product by product"

If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.  

]]> Andrew Maeer Buzzsprout-16057498 Wed, 06 Nov 2024 09:00:00 +0000 1814 full false Product Design & Legacy Change with Saumya Bhatt (InPost) Product Design & Legacy Change with Saumya Bhatt (InPost) In this episode of byProduct live Andrew is joined by Saumya Bhatt.

Saumya is Global Product Design Team Manager at InPost, the global logistics company offering courier and parcel lockers.  InPost has grown phenomenally over the last few years and their lockers are everywhere!

Previous to InPost Saumya was Product Design Manager at Wayfair, the global furniture ecommerce company and started her earlier career at Sunguard in the financial services sector.

We talk to Saumya about legacy change from a design perspective which is a journey Saumya is on with InPost.

00:00 Introduction to Saumya Bhatt and InPost

02:11 The Role of Product Design in Logistics

04:59 Navigating Design Perspectives and Stakeholder Alignment

08:12 Design Team Decision Vs Business Perspective

10:20 Understanding User Needs Beyond Personal Experience

13:43 Building a Design Team in a Traditional Business

17:10 Changing Perceptions of Design's Value

19:19 Establishing Trust and Measuring Design Value

21:20 Key Takeaways







byProduct is the community group for leaders in SaaS and Product.

"A likeminded community sharing knowledge and understanding, product by product"

If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.  

]]> In this episode of byProduct live Andrew is joined by Saumya Bhatt.

Saumya is Global Product Design Team Manager at InPost, the global logistics company offering courier and parcel lockers.  InPost has grown phenomenally over the last few years and their lockers are everywhere!

Previous to InPost Saumya was Product Design Manager at Wayfair, the global furniture ecommerce company and started her earlier career at Sunguard in the financial services sector.

We talk to Saumya about legacy change from a design perspective which is a journey Saumya is on with InPost.

00:00 Introduction to Saumya Bhatt and InPost

02:11 The Role of Product Design in Logistics

04:59 Navigating Design Perspectives and Stakeholder Alignment

08:12 Design Team Decision Vs Business Perspective

10:20 Understanding User Needs Beyond Personal Experience

13:43 Building a Design Team in a Traditional Business

17:10 Changing Perceptions of Design's Value

19:19 Establishing Trust and Measuring Design Value

21:20 Key Takeaways







byProduct is the community group for leaders in SaaS and Product.

"A likeminded community sharing knowledge and understanding, product by product"

If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.  

]]> Andrew Maeer Buzzsprout-16024786 Thu, 31 Oct 2024 09:00:00 +0000 1465 full false A Retrospective Guide to Founding an App Company with George Fairhall (WAC) A Retrospective Guide to Founding an App Company with George Fairhall (WAC) In this episode I talk with George Fairhall, founder of award winning start-up, WAC. 

WAC gives more control to hourly paid workers, and combats issues such as underpayment which is a big problem in hourly paid jobs which are often undertaken by younger people.

George founded the business 4 years ago and has been on a journey from then, made all the more interesting by the fact George is non-technical founder.

I talk to George about her journey as a non technical founder, the challenges she’s faced and importantly we talk through what George knows now, that she wished she knew 4 years ago on how to found an app business.

01:34 The Journey of a Non-Technical Founder
05:43 Overcoming Early Challenges
07:03 Key Steps for Aspiring Founders
10:22 The Importance of Competitor Analysis
13:30 Critical Criteria Before Moving Forward
15:35 Setting Up the Company
17:56 Product Development Journey
22:44 The Challenges of Fundraising
26:13 Achieving Milestones and User Feedback
34:02 Marketing Strategies for Launch
38:01 The End of the Beginning
41:44 Key Takeaways


byProduct is the community group for leaders in SaaS and Product.

"A likeminded community sharing knowledge and understanding, product by product"

If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.  

]]> In this episode I talk with George Fairhall, founder of award winning start-up, WAC. 

WAC gives more control to hourly paid workers, and combats issues such as underpayment which is a big problem in hourly paid jobs which are often undertaken by younger people.

George founded the business 4 years ago and has been on a journey from then, made all the more interesting by the fact George is non-technical founder.

I talk to George about her journey as a non technical founder, the challenges she’s faced and importantly we talk through what George knows now, that she wished she knew 4 years ago on how to found an app business.

01:34 The Journey of a Non-Technical Founder
05:43 Overcoming Early Challenges
07:03 Key Steps for Aspiring Founders
10:22 The Importance of Competitor Analysis
13:30 Critical Criteria Before Moving Forward
15:35 Setting Up the Company
17:56 Product Development Journey
22:44 The Challenges of Fundraising
26:13 Achieving Milestones and User Feedback
34:02 Marketing Strategies for Launch
38:01 The End of the Beginning
41:44 Key Takeaways


byProduct is the community group for leaders in SaaS and Product.

"A likeminded community sharing knowledge and understanding, product by product"

If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.  

]]> Andrew Maeer Buzzsprout-15891017 Tue, 15 Oct 2024 06:00:00 +0100 2765 full false Modernising a Legacy Industry with a Product-first Approach - Krystle Kocik (PEXA) Modernising a Legacy Industry with a Product-first Approach - Krystle Kocik (PEXA) This episode of byProduct Live is with Krystle Kocik.

Krystle is the Chief Product & Experience Officer for PEXA in the UK.  PEXA are a global technology business in the home buying space.

Krystle and her team are accountable for delivering a property completions platform that will transform the mortgage/re-mortgage space.

Krystle has already delivered the product in Australia where they now own a 90% market share 

We discuss the challenges of modernising a truly old-school/legacy industry - the mortgage/re-mortgage market and how Krystle and her team approached this.

01:27 The Need for Modernisation in the Property Industry
04:14 Comparing Transaction Times: UK vs Australia
05:36 Challenges in Product Development for the Property Sector
09:01 Strategies for Overcoming Resistance to Change
12:38 Cultural Similarities and Differences in Property Markets
14:04 Key Takeaways for Transforming a Resistant Market


byProduct is the community group for leaders in SaaS and Product.

"A likeminded community sharing knowledge and understanding, product by product"

If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.  

]]> This episode of byProduct Live is with Krystle Kocik.

Krystle is the Chief Product & Experience Officer for PEXA in the UK.  PEXA are a global technology business in the home buying space.

Krystle and her team are accountable for delivering a property completions platform that will transform the mortgage/re-mortgage space.

Krystle has already delivered the product in Australia where they now own a 90% market share 

We discuss the challenges of modernising a truly old-school/legacy industry - the mortgage/re-mortgage market and how Krystle and her team approached this.

01:27 The Need for Modernisation in the Property Industry
04:14 Comparing Transaction Times: UK vs Australia
05:36 Challenges in Product Development for the Property Sector
09:01 Strategies for Overcoming Resistance to Change
12:38 Cultural Similarities and Differences in Property Markets
14:04 Key Takeaways for Transforming a Resistant Market


byProduct is the community group for leaders in SaaS and Product.

"A likeminded community sharing knowledge and understanding, product by product"

If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.  

]]> Andrew Maeer Buzzsprout-15812303 Wed, 25 Sep 2024 09:00:00 +0100 1016 full false AI and User Confidence with Igor Ranc ( Product Leader, Curator Handpicked Berlin) AI and User Confidence with Igor Ranc ( Product Leader, Curator Handpicked Berlin) Todays guest is Igor Ranc - product leader and curator of Handpicked Berlin

Igor’s early career included roles at Daimler Financial Services and Mercedes-Benz Bank and in his most recent position Igor was Senior Technical Product Manager in the AI product team at Insurtech platform Wefox.  

I talk to Igor about his thoughts on AI and it’s application in products, and considering the different confidence levels in AI of different types of users.

What started as a side project and a hobby, Igor publishes Handpicked berlin, a 5 minute Monday morning inspiration for everything Berlin.  It’s a great resource and has 8500 subscribers and counting on Substack.  We’ll talk a little about this too at the end of our conversation today.

00:00 Intro
02:20 Challenges of Implementing AI Models
05:23 The Importance of Precise Prompts
07:07 It's Still All About the Data
08:32 How Will Confidence in AI be Affected by Different Users
10:12 AI Tools for Software Engineers
12:02 AI's Impact on Jobs and Companies
16:14 Handpicked Berlin
17:22 Key Takeaways


byProduct is the community group for leaders in SaaS and Product.

"A likeminded community sharing knowledge and understanding, product by product"

If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.  

]]> Todays guest is Igor Ranc - product leader and curator of Handpicked Berlin

Igor’s early career included roles at Daimler Financial Services and Mercedes-Benz Bank and in his most recent position Igor was Senior Technical Product Manager in the AI product team at Insurtech platform Wefox.  

I talk to Igor about his thoughts on AI and it’s application in products, and considering the different confidence levels in AI of different types of users.

What started as a side project and a hobby, Igor publishes Handpicked berlin, a 5 minute Monday morning inspiration for everything Berlin.  It’s a great resource and has 8500 subscribers and counting on Substack.  We’ll talk a little about this too at the end of our conversation today.

00:00 Intro
02:20 Challenges of Implementing AI Models
05:23 The Importance of Precise Prompts
07:07 It's Still All About the Data
08:32 How Will Confidence in AI be Affected by Different Users
10:12 AI Tools for Software Engineers
12:02 AI's Impact on Jobs and Companies
16:14 Handpicked Berlin
17:22 Key Takeaways


byProduct is the community group for leaders in SaaS and Product.

"A likeminded community sharing knowledge and understanding, product by product"

If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.  

]]> Andrew Maeer Buzzsprout-15540643 Wed, 07 Aug 2024 12:00:00 +0100 1161 full false The Value of Product Marketing with Rory Woodbridge (Pleo, ex-Google, YouTube) The Value of Product Marketing with Rory Woodbridge (Pleo, ex-Google, YouTube) Rory Woodbridge is a product marketing expert.  His early career was formed at Google and YouTube, and his last in house role was with hypergrowth FinTech Pleo.

Rory now works on a freelance basis providing his product marketing expertise to different companies.

Rory has a great substack - check it out https://productmarketer.substack.com/

We discuss the value product marketing brings and how it is best utilised in product orgs.

01:00 Overview of Product Marketing and its Responsibilities
04:40 Building Trust and Relationships in Product Marketing
06:23 The Timing of Hiring the First Product Marketer
09:01 Key Questions for Product Marketing
10:38 The Importance of a Balanced Partnership
12:21 Conclusion and Key Takeaways




byProduct is the community group for leaders in SaaS and Product.

"A likeminded community sharing knowledge and understanding, product by product"

If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.  

]]> Rory Woodbridge is a product marketing expert.  His early career was formed at Google and YouTube, and his last in house role was with hypergrowth FinTech Pleo.

Rory now works on a freelance basis providing his product marketing expertise to different companies.

Rory has a great substack - check it out https://productmarketer.substack.com/

We discuss the value product marketing brings and how it is best utilised in product orgs.

01:00 Overview of Product Marketing and its Responsibilities
04:40 Building Trust and Relationships in Product Marketing
06:23 The Timing of Hiring the First Product Marketer
09:01 Key Questions for Product Marketing
10:38 The Importance of a Balanced Partnership
12:21 Conclusion and Key Takeaways




byProduct is the community group for leaders in SaaS and Product.

"A likeminded community sharing knowledge and understanding, product by product"

If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.  

]]> Andrew Maeer Buzzsprout-15277787 Wed, 19 Jun 2024 17:00:00 +0100 760 full false The Art of Presentations with Abdo Wahba (CPO @ Offerista, Presentation Master) The Art of Presentations with Abdo Wahba (CPO @ Offerista, Presentation Master) In this episode of byProduct Live we are joined by Abdo Wahba, CPO at Offerista.

Abdo is an expert in the world of presentations and has over 1300 hours training and coaching CEOs, product leaders and consultants in the art of presenting effectively.

In our discussion we talk about the 3 biggest blunders most people make when preparing presentations, to help you be more effective.  

We think about presenting standing up on stage or in front of your team, but the techniques Abdo talks through can be applied in a whole manner of different settings - one on one, team meetings, company town halls, job interviews, sales pitches and more.

Abdo makes the concepts easy to understand and relatable with easy to understand examples.  

03:05 Blunder #1: Focusing on the Content & What You Are Going to Say
13:13 Blunder #2: Using Abstract Concepts
25:42 Blunder #3: Thinking You Don't Have the Time to Prepare
31:32 Key Take-Aways






byProduct is the community group for leaders in SaaS and Product.

"A likeminded community sharing knowledge and understanding, product by product"

If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.  

]]> In this episode of byProduct Live we are joined by Abdo Wahba, CPO at Offerista.

Abdo is an expert in the world of presentations and has over 1300 hours training and coaching CEOs, product leaders and consultants in the art of presenting effectively.

In our discussion we talk about the 3 biggest blunders most people make when preparing presentations, to help you be more effective.  

We think about presenting standing up on stage or in front of your team, but the techniques Abdo talks through can be applied in a whole manner of different settings - one on one, team meetings, company town halls, job interviews, sales pitches and more.

Abdo makes the concepts easy to understand and relatable with easy to understand examples.  

03:05 Blunder #1: Focusing on the Content & What You Are Going to Say
13:13 Blunder #2: Using Abstract Concepts
25:42 Blunder #3: Thinking You Don't Have the Time to Prepare
31:32 Key Take-Aways






byProduct is the community group for leaders in SaaS and Product.

"A likeminded community sharing knowledge and understanding, product by product"

If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.  

]]> Andrew Maeer Buzzsprout-15236311 Wed, 12 Jun 2024 07:00:00 +0100 2071 full false AI Products: Avoiding the Hype and Focusing on True User Value with Youssef Hounat (DataSnipper) AI Products: Avoiding the Hype and Focusing on True User Value with Youssef Hounat (DataSnipper) This week on byProduct Live I am joined by Youssef Hounat, VP of Product at Amsterdam based DataSnipper.  

DataSnipper recently became a tech unicorn with a value in excess of €1 billion in their latest funding round.

Our talk is focussed on the hype around AI, and why the focus needs to be using AI to add user value, not because its the latest and greatest tech innovation.  

We also ventured into Youssef's growth as a product leader and his move from a non-product/tech role and why this has been a big benefit to his, and DataSnipper's succes.

01:20 Intro to Youssef Hounat
02:59 Intro to DataSnipper
03:39 The Role of AI in Product Development
04:33 Products and AI Hype
05:59 Adding Customer Value with AI
07:53 Challenges of Implementing AI Solutions
10:37 Scaling a Product Team and Organization
13:51 Key Take-Aways


byProduct is the community group for leaders in SaaS and Product.

"A likeminded community sharing knowledge and understanding, product by product"

If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.  

]]> This week on byProduct Live I am joined by Youssef Hounat, VP of Product at Amsterdam based DataSnipper.  

DataSnipper recently became a tech unicorn with a value in excess of €1 billion in their latest funding round.

Our talk is focussed on the hype around AI, and why the focus needs to be using AI to add user value, not because its the latest and greatest tech innovation.  

We also ventured into Youssef's growth as a product leader and his move from a non-product/tech role and why this has been a big benefit to his, and DataSnipper's succes.

01:20 Intro to Youssef Hounat
02:59 Intro to DataSnipper
03:39 The Role of AI in Product Development
04:33 Products and AI Hype
05:59 Adding Customer Value with AI
07:53 Challenges of Implementing AI Solutions
10:37 Scaling a Product Team and Organization
13:51 Key Take-Aways


byProduct is the community group for leaders in SaaS and Product.

"A likeminded community sharing knowledge and understanding, product by product"

If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.  

]]> Andrew Maeer Buzzsprout-15182931 Mon, 03 Jun 2024 13:00:00 +0100 929 full false Becoming an Effective Product Leader with Rhiannon White (Clue, ex-Shazam, BBC) Becoming an Effective Product Leader with Rhiannon White (Clue, ex-Shazam, BBC) In this episode of byProduct Live we are joined by Rhiannon White. 

Rhiannon is CPO at Clue, the number 1 recommended period & cycle tracking app.  Previous to this she held leadership roles at Shazam in Silicon Valley, and the BBC.

Our talk focusses on the journey Rhiannon has been on to becoming an effective product leader.  We discuss the challenges and mistakes she made early in her career, and the lightbulb moment that changed everything for her.

Rhiannon is very open and this is a must listen to understand everyone goes through the hard times, not just you.


00:16 Intro to Rhiannon and Her Career Journey
03:57 Making All the Mistakes Possible in Product
07:39 The Lightbulb Moment That Changed Everything for Rhiannon
09:26 The Power of User Insights
13:37 Making User Interviews a Regular Practice
15:14 Key Take-Aways




byProduct is the community group for leaders in SaaS and Product.

"A likeminded community sharing knowledge and understanding, product by product"

If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.  

]]> In this episode of byProduct Live we are joined by Rhiannon White. 

Rhiannon is CPO at Clue, the number 1 recommended period & cycle tracking app.  Previous to this she held leadership roles at Shazam in Silicon Valley, and the BBC.

Our talk focusses on the journey Rhiannon has been on to becoming an effective product leader.  We discuss the challenges and mistakes she made early in her career, and the lightbulb moment that changed everything for her.

Rhiannon is very open and this is a must listen to understand everyone goes through the hard times, not just you.


00:16 Intro to Rhiannon and Her Career Journey
03:57 Making All the Mistakes Possible in Product
07:39 The Lightbulb Moment That Changed Everything for Rhiannon
09:26 The Power of User Insights
13:37 Making User Interviews a Regular Practice
15:14 Key Take-Aways




byProduct is the community group for leaders in SaaS and Product.

"A likeminded community sharing knowledge and understanding, product by product"

If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.  

]]> Andrew Maeer Buzzsprout-15155221 Wed, 29 May 2024 08:00:00 +0100 1069 full false Onboarding Yourself Effectively As a Product Manager with Guven Soydan (Zalando, ex Remerge / OLX) Onboarding Yourself Effectively As a Product Manager with Guven Soydan (Zalando, ex Remerge / OLX) For todays episode of byProduct Live we’re joined by Guven Soydan.  

In this episode he gives an overview of how he thinks Product Managers can onboard themselves more effectively when starting a new role.

While we focus on Product Managers, the ideas and suggestions Guven gives will work across many disciplines and industries.

Guven is currently Head of Product at Zalando, for their marketing services team. 

In this role Guven and his teams are shipping products that helps Zalando’s partners to grow their businesses on Zalando marketplace and beyond.

Previous to this Guven was the VP of Product at Remerge, scaling some of the worlds leading mobile apps through retargeting technologies and has led the company’s second product launch: user acquisition for mobile apps. 

He has 13 years of experience working on growth and advertising products mainly for enterprises and developers in companies like OLX, the mobile gaming platform Coda and the supply side platform Fyber, acquired by and now known as Digital Turbine.

01:51 Importance of Onboarding Yourself
03:06 Moving Fast and Filling the Blanks
04:23 Effective Communication and Knowing Why You're There
04:51 Asking Your New Manager for Help, Effectively
05:48 Being Proactive, Not Reactive
06:59 Meeting as Many People As Possible
09:06 Understanding Organization Strategy, Metrics, and Prioritization
13:15 Awareness of Your Own Strengths & Weaknesses
15:12 Key Takeaways


byProduct is the community group for leaders in SaaS and Product.

"A likeminded community sharing knowledge and understanding, product by product"

If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.  

]]> For todays episode of byProduct Live we’re joined by Guven Soydan.  

In this episode he gives an overview of how he thinks Product Managers can onboard themselves more effectively when starting a new role.

While we focus on Product Managers, the ideas and suggestions Guven gives will work across many disciplines and industries.

Guven is currently Head of Product at Zalando, for their marketing services team. 

In this role Guven and his teams are shipping products that helps Zalando’s partners to grow their businesses on Zalando marketplace and beyond.

Previous to this Guven was the VP of Product at Remerge, scaling some of the worlds leading mobile apps through retargeting technologies and has led the company’s second product launch: user acquisition for mobile apps. 

He has 13 years of experience working on growth and advertising products mainly for enterprises and developers in companies like OLX, the mobile gaming platform Coda and the supply side platform Fyber, acquired by and now known as Digital Turbine.

01:51 Importance of Onboarding Yourself
03:06 Moving Fast and Filling the Blanks
04:23 Effective Communication and Knowing Why You're There
04:51 Asking Your New Manager for Help, Effectively
05:48 Being Proactive, Not Reactive
06:59 Meeting as Many People As Possible
09:06 Understanding Organization Strategy, Metrics, and Prioritization
13:15 Awareness of Your Own Strengths & Weaknesses
15:12 Key Takeaways


byProduct is the community group for leaders in SaaS and Product.

"A likeminded community sharing knowledge and understanding, product by product"

If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.  

]]> Andrew Maeer Buzzsprout-15101773 Mon, 20 May 2024 17:00:00 +0100 1041 full false Happily Married Product & Engineering Teams with Macs Dickinson (LHV, ex Flutter, SkyBet) Happily Married Product & Engineering Teams with Macs Dickinson (LHV, ex Flutter, SkyBet) This episode of byProduct Live is with Macs Dickinson, Lead Engineering Manager at LHV.

LHV are an Estonian based FinTech who’s platform you have probably used, but just don’t know it.  Their tech powers platforms such as CurrencyCloud, Wise and Coinbase. 

In the UK they have established a new bank, and Macs head up their engineering teams.  His teams underpin LHV’s banking operations which recently included a major migration to a new platform.

This platform migration will form the basis of our discussion - Happily Married Product & Engineering Teams - and how that drives success in product development.

00:00 Introduction to Macs Dickinson and LHV
01:45 Overview of the Migration Project at LHV
06:31 Alignment between Product and Engineering
08:00 Importance of the Relationship between Product and Engineering
11:01 Building Strong Relationships within the Team
13:08 OKRs and Prioritization for Alignment
14:35 WSJF - Weighted Shortest Job First
17:49 Data Supporting Decision Making
18:26 Key Takeaways


byProduct is the community group for leaders in SaaS and Product.

"A likeminded community sharing knowledge and understanding, product by product"

If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.  

]]> This episode of byProduct Live is with Macs Dickinson, Lead Engineering Manager at LHV.

LHV are an Estonian based FinTech who’s platform you have probably used, but just don’t know it.  Their tech powers platforms such as CurrencyCloud, Wise and Coinbase. 

In the UK they have established a new bank, and Macs head up their engineering teams.  His teams underpin LHV’s banking operations which recently included a major migration to a new platform.

This platform migration will form the basis of our discussion - Happily Married Product & Engineering Teams - and how that drives success in product development.

00:00 Introduction to Macs Dickinson and LHV
01:45 Overview of the Migration Project at LHV
06:31 Alignment between Product and Engineering
08:00 Importance of the Relationship between Product and Engineering
11:01 Building Strong Relationships within the Team
13:08 OKRs and Prioritization for Alignment
14:35 WSJF - Weighted Shortest Job First
17:49 Data Supporting Decision Making
18:26 Key Takeaways


byProduct is the community group for leaders in SaaS and Product.

"A likeminded community sharing knowledge and understanding, product by product"

If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.  

]]> Andrew Maeer Buzzsprout-15075377 Wed, 15 May 2024 20:00:00 +0100 1271 full false The Role of the CTO with Ilya Sakharov (Codility, ex Getir, HelloFresh) The Role of the CTO with Ilya Sakharov (Codility, ex Getir, HelloFresh) In today's episode of byProduct Live we are talking with Ilya Sakharov.

Ilya is CTO at Codility, the leading platform for assessing and advancing technical skills.

Previous to Codility Ilya was Director of Engineering at Getir, the ultra-fast grocery delivery platform, and HelloFresh.

Ilya has wide experience scaling engineering teams for high-growth products

Today we will be discussing the role of the CTO - It’s ideal positioning in the C-suite of a tech/product company and some of the less obvious responsibilities that come with it.

01:21 Where the CTO operates
02:31 The CTO in different stages of businesses
04:32 Differences Between a CTO in a Startup and an Enterprise
11:42 The influence of the CTO with CEO/CFO
13:30 Improving the technical IQ of the C-Suite
15:55 A Happy C-Suite
18:21 More Aligned = More Successful
18:49 Key Take-Aways



byProduct is the community group for leaders in SaaS and Product.

"A likeminded community sharing knowledge and understanding, product by product"

If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.  

]]> In today's episode of byProduct Live we are talking with Ilya Sakharov.

Ilya is CTO at Codility, the leading platform for assessing and advancing technical skills.

Previous to Codility Ilya was Director of Engineering at Getir, the ultra-fast grocery delivery platform, and HelloFresh.

Ilya has wide experience scaling engineering teams for high-growth products

Today we will be discussing the role of the CTO - It’s ideal positioning in the C-suite of a tech/product company and some of the less obvious responsibilities that come with it.

01:21 Where the CTO operates
02:31 The CTO in different stages of businesses
04:32 Differences Between a CTO in a Startup and an Enterprise
11:42 The influence of the CTO with CEO/CFO
13:30 Improving the technical IQ of the C-Suite
15:55 A Happy C-Suite
18:21 More Aligned = More Successful
18:49 Key Take-Aways



byProduct is the community group for leaders in SaaS and Product.

"A likeminded community sharing knowledge and understanding, product by product"

If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.  

]]> Andrew Maeer Buzzsprout-15032449 Wed, 08 May 2024 11:00:00 +0100 1228 full false Building Products with Purpose with Darryl Feldman (Mika) Building Products with Purpose with Darryl Feldman (Mika) For this episode we are joined by Darryl Feldman to discuss a topic that’s super relevant in the challenging times we live (climate change, healthcare etc).

Todays discussion will be around Building Products with
Purpose. 

Darryl talks about his personal experiences that drive his desire to
build products with purpose. 

We’ll take a dive into the why, what and how of creating
products that have the potential to make a positive impact in the world. 

Darryl has worked in a number of product companies developing
platforms for Healthcare, Mobility and Education.

He is currently working in the area of digital therapeutics,
healthdata / machine learning. Their mission is to improve the health and
wellbeing of cancer patients. 

00:00 Introduction: Building Products with Purpose 
01:41 Why Building Products with Purpose is Vital and Relevant
05:21 Balancing Purpose with Commercial Reality 
07:32 Non-Revenue Metrics 
10:53 Purpose, Vision, Mission & The Wider Team 
14:59 Challenges & Resilience Needed 
18:18 Key Take-Aways


byProduct is the community group for leaders in SaaS and Product.

"A likeminded community sharing knowledge and understanding, product by product"

If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.  

]]> For this episode we are joined by Darryl Feldman to discuss a topic that’s super relevant in the challenging times we live (climate change, healthcare etc).

Todays discussion will be around Building Products with
Purpose. 

Darryl talks about his personal experiences that drive his desire to
build products with purpose. 

We’ll take a dive into the why, what and how of creating
products that have the potential to make a positive impact in the world. 

Darryl has worked in a number of product companies developing
platforms for Healthcare, Mobility and Education.

He is currently working in the area of digital therapeutics,
healthdata / machine learning. Their mission is to improve the health and
wellbeing of cancer patients. 

00:00 Introduction: Building Products with Purpose 
01:41 Why Building Products with Purpose is Vital and Relevant
05:21 Balancing Purpose with Commercial Reality 
07:32 Non-Revenue Metrics 
10:53 Purpose, Vision, Mission & The Wider Team 
14:59 Challenges & Resilience Needed 
18:18 Key Take-Aways


byProduct is the community group for leaders in SaaS and Product.

"A likeminded community sharing knowledge and understanding, product by product"

If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.  

]]> Andrew Maeer Buzzsprout-14973317 Mon, 29 Apr 2024 09:00:00 +0100 1232 full false 0 to 1 Product with Sayan Maiti (FreeNow, Ex Sixt / Swiggy) 0 to 1 Product with Sayan Maiti (FreeNow, Ex Sixt / Swiggy) Todays guest is Sayan Maiti.  Sayan is Head of Marketplace and Driver App at FreeNow, the mobility super app experienced rapid growth across Europe.

Sayan has extensive experience across marketplace and on demand apps in the driving/transportation space.  He was previously Director of Product Management at Sixt and Head of Product at Swiggy.  

Sayan has worked on a number of products from idea stage, and that is the subject we will be discussing in todays episode of byProduct Live: 0 to 1 Product

01:07 Defining 0 to 1 product
02:21 What's exciting about 0 to 1 product?
03:02 Differentiating 0 to 1 product
04:01 Recognising a potential 0 to 1 product
09:19 Managing Risk and Prioritizing Features
11:50 Defining Success
13:19 Key Takeaways


byProduct is the community group for leaders in SaaS and Product.

"A likeminded community sharing knowledge and understanding, product by product"

If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.  

]]> Todays guest is Sayan Maiti.  Sayan is Head of Marketplace and Driver App at FreeNow, the mobility super app experienced rapid growth across Europe.

Sayan has extensive experience across marketplace and on demand apps in the driving/transportation space.  He was previously Director of Product Management at Sixt and Head of Product at Swiggy.  

Sayan has worked on a number of products from idea stage, and that is the subject we will be discussing in todays episode of byProduct Live: 0 to 1 Product

01:07 Defining 0 to 1 product
02:21 What's exciting about 0 to 1 product?
03:02 Differentiating 0 to 1 product
04:01 Recognising a potential 0 to 1 product
09:19 Managing Risk and Prioritizing Features
11:50 Defining Success
13:19 Key Takeaways


byProduct is the community group for leaders in SaaS and Product.

"A likeminded community sharing knowledge and understanding, product by product"

If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.  

]]> Andrew Maeer Buzzsprout-14875842 Fri, 12 Apr 2024 08:00:00 +0100 883 full false Team Empowerment with Jakob Thomas Team Empowerment with Jakob Thomas Todays episode of byproduct Live covers a topic all leaders like to think they know about and are successful with, but sadly often are not.

It’s the secret sauce to success across any teams, and really is the difference between good and great.  Today we are discussing Team Empowerment.

Joining me is Jakob Thomas.  Jakob is CPO at &Make.  &Make are a group of entrepreneurs and venture builders who support companies and their teams to design, validate and build digital products.  They have worked across a whole variety of sectors and supported a number of starts ups to achieve funding and beyond.

01:37 - Defining Team Empowerment
03:29 - Team Empowerment in Remote Work
04:15 - Common Issues
06:28 - Overcoming Micromanagement
07:53 - Overcoming Goals and Frameworks
09:48 - Creating a Culture Where it's OK to Fail
10:55 - Effective Communication
13:11 - Measuring Team Empowerment
15:59 - Role of Resources in Team Empowerment
17:07 - Involvement of Scrum Masters


byProduct is the community group for leaders in SaaS and Product.

"A likeminded community sharing knowledge and understanding, product by product"

If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.  

]]> Todays episode of byproduct Live covers a topic all leaders like to think they know about and are successful with, but sadly often are not.

It’s the secret sauce to success across any teams, and really is the difference between good and great.  Today we are discussing Team Empowerment.

Joining me is Jakob Thomas.  Jakob is CPO at &Make.  &Make are a group of entrepreneurs and venture builders who support companies and their teams to design, validate and build digital products.  They have worked across a whole variety of sectors and supported a number of starts ups to achieve funding and beyond.

01:37 - Defining Team Empowerment
03:29 - Team Empowerment in Remote Work
04:15 - Common Issues
06:28 - Overcoming Micromanagement
07:53 - Overcoming Goals and Frameworks
09:48 - Creating a Culture Where it's OK to Fail
10:55 - Effective Communication
13:11 - Measuring Team Empowerment
15:59 - Role of Resources in Team Empowerment
17:07 - Involvement of Scrum Masters


byProduct is the community group for leaders in SaaS and Product.

"A likeminded community sharing knowledge and understanding, product by product"

If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.  

]]> Andrew Maeer Buzzsprout-14847081 Mon, 08 Apr 2024 09:00:00 +0100 1136 full false The Power of Community with Antonia Landi The Power of Community with Antonia Landi Todays episode of  I am delighted to be joined by the Queen of product ops and super active tech community supporter, Antonia Landi. 

Antonia is a big advocate of tech communities both as an organiser, speaker and attendee. 

Antonia has been a member of our byProduct community pretty much since we started and has been a great supporter.  She is also active in a number of other product communities in berlin and beyond

01:33 The Importance of Online Communities
05:14 Authenticity and Genuine Contribution
05:42 Online to In-Person Events
06:40 Actionable Insights in Community Discussions
07:57 Learning from Failures and Real-World Experiences
08:50 Contributing to Events and Volunteering
10:41 Exploring Different Communities
13:35 Key Takeaways


byProduct is the community group for leaders in SaaS and Product.

"A likeminded community sharing knowledge and understanding, product by product"

If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.  

]]> Todays episode of  I am delighted to be joined by the Queen of product ops and super active tech community supporter, Antonia Landi. 

Antonia is a big advocate of tech communities both as an organiser, speaker and attendee. 

Antonia has been a member of our byProduct community pretty much since we started and has been a great supporter.  She is also active in a number of other product communities in berlin and beyond

01:33 The Importance of Online Communities
05:14 Authenticity and Genuine Contribution
05:42 Online to In-Person Events
06:40 Actionable Insights in Community Discussions
07:57 Learning from Failures and Real-World Experiences
08:50 Contributing to Events and Volunteering
10:41 Exploring Different Communities
13:35 Key Takeaways


byProduct is the community group for leaders in SaaS and Product.

"A likeminded community sharing knowledge and understanding, product by product"

If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.  

]]> Andrew Maeer Buzzsprout-14818843 Wed, 03 Apr 2024 09:00:00 +0100 916 full false Operating Systems in Product Management with Armin Krahl (Thermondo, ex Wayfair / Delivery Hero) Operating Systems in Product Management with Armin Krahl (Thermondo, ex Wayfair / Delivery Hero) Todays episode of byProduct Live is with Armin Krahl, VP of Digital Product at thermondo, Germany's oldest climatetech business. 

Armin is an expert in scaling digital products having worked at Wayfair, Delivery Hero and foodpanda.

In this episode Armin discusses operating systems in product management.

Today we will be unpicking operating systems in product management.  How to manage those systems, why its fun, but also understanding there will be some mistakes on the way.

01:31 - Defining Operating Systems in Product Management
04:27 - Managing Operating Systems and the Key Elements Involved
05:47 - The Importance of Understanding Processes and Scalability
07:35 - Collaborating with Stakeholders and Managing Change
08:48 - Continual Review and Improvement
10:00 - Dealing with Imperfect Operations and Learning from Mistakes
12:39 - Key Takeaways


byProduct is the community group for leaders in SaaS and Product.

"A likeminded community sharing knowledge and understanding, product by product"

If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.  

]]> Todays episode of byProduct Live is with Armin Krahl, VP of Digital Product at thermondo, Germany's oldest climatetech business. 

Armin is an expert in scaling digital products having worked at Wayfair, Delivery Hero and foodpanda.

In this episode Armin discusses operating systems in product management.

Today we will be unpicking operating systems in product management.  How to manage those systems, why its fun, but also understanding there will be some mistakes on the way.

01:31 - Defining Operating Systems in Product Management
04:27 - Managing Operating Systems and the Key Elements Involved
05:47 - The Importance of Understanding Processes and Scalability
07:35 - Collaborating with Stakeholders and Managing Change
08:48 - Continual Review and Improvement
10:00 - Dealing with Imperfect Operations and Learning from Mistakes
12:39 - Key Takeaways


byProduct is the community group for leaders in SaaS and Product.

"A likeminded community sharing knowledge and understanding, product by product"

If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.  

]]> Andrew Maeer Buzzsprout-14744393 Mon, 25 Mar 2024 08:00:00 +0000 924 1 7 full false Emotionless Prioritization with Scott Heyhoe Emotionless Prioritization with Scott Heyhoe Scott gives a great overview of Emotionless Prioritization along with a nice practical tip using quadrant diagrams to help make decisions.

Prioritization without the emotion, but all the passion needed to build great products!

Scott Heyhoe is an experienced CPO who has worked across different domains in B2B and B2C and is currently building a new compliance checking platform, Compli, at Talent Clouds

01:34 - Importance of Prioritization
03:55 - Disseminating Priorities
05:02 - Removing Emotion from Decision Making
07:56 - Using Data for Decision-Making
09:28 - Re-prioritization & Quadrant Diagrams
10:56 - Managing Priorities Effectively
13:11 - Saying No
13:51 - Key Takeaways


byProduct is the community group for leaders in SaaS and Product.

"A likeminded community sharing knowledge and understanding, product by product"

If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.  

]]> Scott gives a great overview of Emotionless Prioritization along with a nice practical tip using quadrant diagrams to help make decisions.

Prioritization without the emotion, but all the passion needed to build great products!

Scott Heyhoe is an experienced CPO who has worked across different domains in B2B and B2C and is currently building a new compliance checking platform, Compli, at Talent Clouds

01:34 - Importance of Prioritization
03:55 - Disseminating Priorities
05:02 - Removing Emotion from Decision Making
07:56 - Using Data for Decision-Making
09:28 - Re-prioritization & Quadrant Diagrams
10:56 - Managing Priorities Effectively
13:11 - Saying No
13:51 - Key Takeaways


byProduct is the community group for leaders in SaaS and Product.

"A likeminded community sharing knowledge and understanding, product by product"

If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.  

]]> Andrew Maeer Buzzsprout-14731465 Thu, 21 Mar 2024 08:00:00 +0000 897 6 full false Ethics in SaaS/Product with Lilly Dobreva Ethics in SaaS/Product with Lilly Dobreva In this episode I talk with Lilly Dobreva about a topic that doesn’t seem to be discussed nearly enough – ethics in product and product management.

Ethics should be the top of the agenda when it comes to building SaaS products, but the conflict with making profit / revenue becomes a real challenge. Just look at some of the biggest tech companies in the world and their approach!

This is a topic that definitely needs as much discussion as possible.

01:36 – Current State of Ethics in Product Development
02:26 – Lack of Ownership and Attention to Ethics
04:21 - Ethics in the Age of AI
06:06 - Balancing Profit/ARR and Ethics
07:19 - Baking Ethical Behaviours into Product Management
09:00 - Navigating Conflict
09:51 - Product Leaders and Ethics


byProduct is the community group for leaders in SaaS and Product.

"A likeminded community sharing knowledge and understanding, product by product"

If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.  

]]> In this episode I talk with Lilly Dobreva about a topic that doesn’t seem to be discussed nearly enough – ethics in product and product management.

Ethics should be the top of the agenda when it comes to building SaaS products, but the conflict with making profit / revenue becomes a real challenge. Just look at some of the biggest tech companies in the world and their approach!

This is a topic that definitely needs as much discussion as possible.

01:36 – Current State of Ethics in Product Development
02:26 – Lack of Ownership and Attention to Ethics
04:21 - Ethics in the Age of AI
06:06 - Balancing Profit/ARR and Ethics
07:19 - Baking Ethical Behaviours into Product Management
09:00 - Navigating Conflict
09:51 - Product Leaders and Ethics


byProduct is the community group for leaders in SaaS and Product.

"A likeminded community sharing knowledge and understanding, product by product"

If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.  

]]> Andrew Maeer Buzzsprout-14710189 Mon, 18 Mar 2024 12:00:00 +0000 769 1 5 full false The Rise of the CPTO with Geert Timmermans (Storyteq) The Rise of the CPTO with Geert Timmermans (Storyteq) Geert Timmermans is CPTO at Storyteq, part of Inspired Thinking Group. 

Geert talks us through the CPTO role from his own experience, and why it could be the right role for a lot of tech organisations.

Among leaders in product / tech the CPTO role is much discussed and in some cases quite controversial as it takes away the traditional structure of the CTO being the key tech leader.

I really enjoyed this discussion and hope you do too! Please leave any comments / feedback 😀 

01:07 - Introduction to the CPTO Role
02:20 - The Evolution of the CPTO Role
05:33 - When Does the CPTO Role Work?
08:29 - Benefits and Drawbacks of the CPTO Role
11:46 - The Role of the CPTO in Mature Organizations
13:59 - The Rise of the CPTO and the Recognition of Product Teams
15:49 - The Importance of Value Creation and Organization Dynamics
18:26 - Key Takeaways


byProduct is the community group for leaders in SaaS and Product.

"A likeminded community sharing knowledge and understanding, product by product"

If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.  

]]> Geert Timmermans is CPTO at Storyteq, part of Inspired Thinking Group. 

Geert talks us through the CPTO role from his own experience, and why it could be the right role for a lot of tech organisations.

Among leaders in product / tech the CPTO role is much discussed and in some cases quite controversial as it takes away the traditional structure of the CTO being the key tech leader.

I really enjoyed this discussion and hope you do too! Please leave any comments / feedback 😀 

01:07 - Introduction to the CPTO Role
02:20 - The Evolution of the CPTO Role
05:33 - When Does the CPTO Role Work?
08:29 - Benefits and Drawbacks of the CPTO Role
11:46 - The Role of the CPTO in Mature Organizations
13:59 - The Rise of the CPTO and the Recognition of Product Teams
15:49 - The Importance of Value Creation and Organization Dynamics
18:26 - Key Takeaways


byProduct is the community group for leaders in SaaS and Product.

"A likeminded community sharing knowledge and understanding, product by product"

If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.  

]]> Andrew Maeer Buzzsprout-14696513 Fri, 15 Mar 2024 15:00:00 +0000 1200 1 4 full false Impact in Your Work with Bastian Eichler from WorkMotion Impact in Your Work with Bastian Eichler from WorkMotion Welcome to ByProduct Live, where we unbox everything SaaS and product.  

We discuss their approach to leadership, and ways of working, to share their knowledge and understanding.

Today I am delighted to welcome Bastian Eichler to discuss the importance of impact in the work you do.

Bastian is an experienced product leader currently working at WorkMotion.  

Bastian is a firm believer in taking on roles where you can see real world impact and make a difference, not where it's just about revenue and profit.

01:06 - Defining Impact and Making a Difference
03:56 - The Role of OKRs in Guiding Teams
04:32 - Balancing Profit and Impact
05:59 - Communicating Impact to the Team
06:57 - The Power of Customer Testimonials
08:35 - Including The Engineering Team in Problem Solving
09:04 - New Employees and Their Passion for Making a Difference
10:24 - Positive Stress and Personal Wellbeing
11:31 - Conclusion/Takeaways

 


byProduct is the community group for leaders in SaaS and Product.

"A likeminded community sharing knowledge and understanding, product by product"

If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.  

]]> Welcome to ByProduct Live, where we unbox everything SaaS and product.  

We discuss their approach to leadership, and ways of working, to share their knowledge and understanding.

Today I am delighted to welcome Bastian Eichler to discuss the importance of impact in the work you do.

Bastian is an experienced product leader currently working at WorkMotion.  

Bastian is a firm believer in taking on roles where you can see real world impact and make a difference, not where it's just about revenue and profit.

01:06 - Defining Impact and Making a Difference
03:56 - The Role of OKRs in Guiding Teams
04:32 - Balancing Profit and Impact
05:59 - Communicating Impact to the Team
06:57 - The Power of Customer Testimonials
08:35 - Including The Engineering Team in Problem Solving
09:04 - New Employees and Their Passion for Making a Difference
10:24 - Positive Stress and Personal Wellbeing
11:31 - Conclusion/Takeaways

 


byProduct is the community group for leaders in SaaS and Product.

"A likeminded community sharing knowledge and understanding, product by product"

If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.  

]]> Andrew Maeer Buzzsprout-14696456 Fri, 15 Mar 2024 15:00:00 +0000 735 1 3 full false Ruthless Prioritisation with Roman Smigiel Ruthless Prioritisation with Roman Smigiel Welcome to ByProduct Live, where we unbox everything SaaS and product.

We talk with experts and leaders in SaaS to understand real world challenges product businesses face and the approach these leaders take.  


This week I’m delighted to welcome Roman Smigiel.  


With approaching 30 years experience working, Roman really is an expert in building SaaS products.  Originally from the US, Roman  has lived and worked for the last 14 years in Berlin.  He worked at Paypal, and then in a number of startups. 


He’s a coffee afficianado and in his most recent role was able to blend his two passions together – coffee and tech – building a platform to democritize access to speciality coffee as co-founder.


byProduct is the community group for leaders in SaaS and Product.

"A likeminded community sharing knowledge and understanding, product by product"

If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.  

]]> Welcome to ByProduct Live, where we unbox everything SaaS and product.

We talk with experts and leaders in SaaS to understand real world challenges product businesses face and the approach these leaders take.  


This week I’m delighted to welcome Roman Smigiel.  


With approaching 30 years experience working, Roman really is an expert in building SaaS products.  Originally from the US, Roman  has lived and worked for the last 14 years in Berlin.  He worked at Paypal, and then in a number of startups. 


He’s a coffee afficianado and in his most recent role was able to blend his two passions together – coffee and tech – building a platform to democritize access to speciality coffee as co-founder.


byProduct is the community group for leaders in SaaS and Product.

"A likeminded community sharing knowledge and understanding, product by product"

If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.  

]]> Andrew Maeer Buzzsprout-14696427 Fri, 15 Mar 2024 15:00:00 +0000 737 1 2 full false North Star Alignment with Matt Cosway North Star Alignment with Matt Cosway Welcome to ByProduct Live, where we unbox everything SaaS and product.

We talk with experts and leaders in SaaS to understand real world challenges product businesses face and the approach these leaders take.  

This week we are covering a topic that does sometimes get overlooked.  The importance of the commercial side of the SaaS business and the alignment to product and engineering.

I am delighted to be joined by Matt Cosway.  Matt is a consultant COO and Vice President.

Matt has spent the last 15 years working in VC and PE backed businesses, including the hypergrowth start-up Financialforce, now Certinia, WeWork and more recently smaller SaaS businesses looking for exec leadership

Matt is also an extremely accomplished DJ and music producer in his time away from the day job.


01:12 - Importance of Alignment
 03:01 - Creating a Clear North Star
 04:01 - Business Alignment
 06:14 - Examples of Successful North Stars
 09:09 - Importance of Framework and Environment
 11:46 - Embracing Mistakes and Learning
 14:47 - Impact on Customers
 15:43 - Conclusion 


byProduct is the community group for leaders in SaaS and Product.

"A likeminded community sharing knowledge and understanding, product by product"

If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.  

]]> Welcome to ByProduct Live, where we unbox everything SaaS and product.

We talk with experts and leaders in SaaS to understand real world challenges product businesses face and the approach these leaders take.  

This week we are covering a topic that does sometimes get overlooked.  The importance of the commercial side of the SaaS business and the alignment to product and engineering.

I am delighted to be joined by Matt Cosway.  Matt is a consultant COO and Vice President.

Matt has spent the last 15 years working in VC and PE backed businesses, including the hypergrowth start-up Financialforce, now Certinia, WeWork and more recently smaller SaaS businesses looking for exec leadership

Matt is also an extremely accomplished DJ and music producer in his time away from the day job.


01:12 - Importance of Alignment
 03:01 - Creating a Clear North Star
 04:01 - Business Alignment
 06:14 - Examples of Successful North Stars
 09:09 - Importance of Framework and Environment
 11:46 - Embracing Mistakes and Learning
 14:47 - Impact on Customers
 15:43 - Conclusion 


byProduct is the community group for leaders in SaaS and Product.

"A likeminded community sharing knowledge and understanding, product by product"

If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.  

]]> Andrew Maeer Buzzsprout-14695136 Fri, 15 Mar 2024 10:00:00 +0000 976 1 1 full false