In this episode, Sucheta Rawal shares her journey from a corporate finance career to becoming a food and travel writer. She discusses her passion for storytelling, the inspiration behind her children's books, and the mission of her nonprofit, Go Eat Give, which promotes sustainable travel. Sucheta emphasizes the importance of cultural exchange and building connections across different communities, encouraging listeners to travel meaningfully and engage with local cultures.

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It's Not Just A Tuesday is a candid look at the beauty of what happens on any given weekday that ultimately determines our lives. We all have a story to share. We all deserve to share our story. And, Andrea Walker-Leidy is on a mission to hear them all! 

Want to take a deep dive into your own story and personal brand? 

Connect with Andrea lookonpurpose.com  

It's Not Just A Tuesday - this Tuesday, Andrea and Laura Khalil are tackling life, business, and women. From garage sales to corporate take-overs with a little bit of politics sprinkled inside, you'll want to hang out and see what's happening this Tuesday!   

In this engaging conversation, Andrea and Laura explore the realities of podcasting and business ownership, discussing the challenges and the importance of authenticity. They emphasize the need for joy in work, the role of fashion in professional identity, and the power of intentionality in personal branding. The discussion also highlights the significance of creativity and play in adult life, particularly through role-playing games, and the importance of community and connection in personal and professional growth.

Support the show

It's Not Just A Tuesday is a candid look at the beauty of what happens on any given weekday that ultimately determines our lives. We all have a story to share. We all deserve to share our story. And, Andrea Walker-Leidy is on a mission to hear them all! 

Want to take a deep dive into your own story and personal brand? 

Connect with Andrea lookonpurpose.com  

What started as a family recipe in a Metro Detroit restaurant has become a growing national brand—and the story behind it is just as rich as the flavor. In this episode, Andrea Walker-Leidy welcomes Christina Kalfaian of Papa’s Kitchen to talk about the incredible journey of turning her family’s iconic pink Greek salad dressing into a household name.

From Christina’s father opening his first restaurant at 17, to her own health journey that sparked the vision for bottling their signature dressing, this conversation is full of grit, gratitude, and real-life lessons in entrepreneurship. You’ll hear what it’s like to launch a product during a pandemic, navigate the realities of retail distribution, and raise kids who already know what a write-off is. (Seriously.)

If you're building a brand, managing a family business, or dreaming of bringing your own big idea to life—this episode is for you.

What You’ll Learn:

• Why consistent storytelling matters for product-based businesses
• How Christina turned adversity into innovation
• The behind-the-scenes of getting on store shelves—and staying there
• Practical tips for juggling business, family, and real-life challenges
• Why PR, social media, and storytelling are non-negotiables in today’s market

📍 Listen in for real talk, marketing insight, and a whole lot of inspiration.

Support the show

It's Not Just A Tuesday is a candid look at the beauty of what happens on any given weekday that ultimately determines our lives. We all have a story to share. We all deserve to share our story. And, Andrea Walker-Leidy is on a mission to hear them all! 

Want to take a deep dive into your own story and personal brand? 

Connect with Andrea lookonpurpose.com  

In this candid and unfiltered episode, Andrea and Laura dive deep into the power of personal stories in business. They tackle the often-debated topic: Should your past define your brand?

Laura shares a personal story she's rarely talked about—her journey of resilience after leaving a difficult marriage and starting over. Andrea pushes her to explore why sharing these experiences can be a powerful tool for connection and business growth. The conversation unfolds into a discussion on authenticity, storytelling, and why many entrepreneurs resist sharing their “why.”

But that’s not all—Andrea opens up about her own struggles with identity as a mixed-race entrepreneur and how it’s shaped her worldview. The two discuss how personal challenges fuel professional success and why community is at the heart of everything they do.

Oh, and in a wildly unexpected turn, Laura reveals her latest obsession… Dungeons & Dragons! What does role-playing have to do with creative inspiration? You’ll have to tune in to find out.

What You'll Learn in This Episode:

🔥 Why your past experiences influence your business more than you think
 🎯 How to share your story in a way that feels authentic (without oversharing)
 🚀 The surprising connection between creativity, resilience, and personal growth
 💡 Why community matters—and how to build one that fuels your success
 😂 A hilarious debate on whether Dungeons & Dragons is a creative outlet or a total mystery

Key Takeaways:

✅ Personal stories create powerful brand connections
 ✅ Being intentional about sharing your story isn’t inauthentic—it’s strategic
 ✅ Every entrepreneur faces challenges—embrace them, don’t hide them
 ✅ Find a creative outlet that has nothing to do with business
✅ If Laura can be a deer named Bambi, you can find joy in something unexpected

Resources & Links:

🔗 Connect with Andrea: walkerpublicity.com
LinkedIn: https://www.linkedin.com/in/walkerpr/
🔗 Connect with Laura: lk@bravebydesign.net
LinkedIn: https://www.linkedin.com/in/laurakhalil/

💬 Love this episode? Leave a review and let us know what part resonated with you most!

Support the show

It's Not Just A Tuesday is a candid look at the beauty of what happens on any given weekday that ultimately determines our lives. We all have a story to share. We all deserve to share our story. And, Andrea Walker-Leidy is on a mission to hear them all! 

Want to take a deep dive into your own story and personal brand? 

Connect with Andrea lookonpurpose.com  

Season two of It's Not Just A Tuesday is kicking off with "The series you didn't know you needed..." with Andrea Walker-Leidy and Laura Khalil.

If you’ve ever struggled with finding your footing as a woman in the corporate world, scaling your business, finding your brand’s unique voice, or wondering how storytelling can actually help you grow, this episode is for you! Andrea and Laura get real, raw, and hilarious about authenticity, entrepreneurship, visibility, and why storytelling is your business’s secret weapon.

Overview:
You know those conversations that leave you feeling energized and ready to take on the world? That’s exactly what you’re getting in this episode. Andrea and Laura dive into the real talk behind business growth, from hiring the right people to leveraging PR (without feeling slimy) to telling stories that make people pay attention. If you’re looking for honest, practical advice with a side of laughs, you’re in the right place.

Episode Highlights:

✅ The shift from “I” to “We” in business – and why it matters for credibility
✅ Why hiring the right team is an accelerant for growth (and what to watch out for)
✅ PR vs. marketing: How to get your business noticed without feeling like you’re “selling”
✅ Why authentic storytelling is the key to media attention & brand loyalty
✅ The power of community & relationships in building a sustainable business
✅ Business isn’t personal—except when it totally is (and how to manage that)
✅ The “first pancake” theory: Why your first attempt at anything will be messy—and why that’s a good thing

Why You Should Listen
This episode is packed with no-BS insights on running and growing a business, especially if you’re feeling stuck, overwhelmed, or like you're constantly chasing visibility. Andrea and Laura break down the real, unfiltered truths of entrepreneurship, PR, and marketing in a way that’s both strategic and entertaining. Whether you’re scaling, pivoting, or just trying to figure out your next step, you’ll walk away with actionable strategies you can use today.

Connect with Laura Khalil:

Website: laura-khalil.com/

Support the show

It's Not Just A Tuesday is a candid look at the beauty of what happens on any given weekday that ultimately determines our lives. We all have a story to share. We all deserve to share our story. And, Andrea Walker-Leidy is on a mission to hear them all! 

Want to take a deep dive into your own story and personal brand? 

Connect with Andrea lookonpurpose.com  

In this heartfelt episode of It's Not Just a Tuesday, host Andrea Walker-Leidy chats with the inspiring Maggie Varney, founder and CEO of Maggie's Wigs 4 Kids of Michigan. Maggie shares her incredible 21-year journey of providing free wigs and emotional support to children in need. From personal stories of resilience to the innovative programs her organization offers, this episode highlights the power of connection, community, and compassion.

Key Notes

• The Mission
• Inspiration Behind the Work
• Expanding the Impact
• Advocacy
• A Touching Story
• Community Connection

Resources Mentioned

• Maggie’s Wigs 4 Kids of Michigan: https://www.wigs4kids.org/
• Donate Hair or Funds: Learn how you can contribute from anywhere in the world. https://www.wigs4kids.org/donate-hair.html

How to Connect

Maggie’s Wigs 4 Kids of Michigan

• • Website: wigs4kids.org
  • Phone: (586) 772-6656
  • Social Media: Follow them on 
  • Facebook: https://www.facebook.com/MaggiesWigs4KidsofMichigan
  •  Instagram: https://www.instagram.com/maggieswigs4kids/
  • LinkedIn: https://www.instagram.com/maggieswigs4kids/

Andrea Walker-Leidy

• Instagram : https://www.instagram.com/walkerpublicity/
•  LinkedIn: https://www.linkedin.com/in/walkerpr/

💡 Inspired? Share this episode with your network, leave a review, and consider supporting Maggie’s mission. Together, we can bring hope and healing to even more families.

Support the show

It's Not Just A Tuesday is a candid look at the beauty of what happens on any given weekday that ultimately determines our lives. We all have a story to share. We all deserve to share our story. And, Andrea Walker-Leidy is on a mission to hear them all! 

Want to take a deep dive into your own story and personal brand? 

Connect with Andrea lookonpurpose.com  

In this heartfelt solo episode, Andrea Walker-Leidy reflects on the tumultuous journey of 2024, sharing her thoughts on connection, communication, and the importance of finding common ground amidst diversity. Through personal stories and insights, Andrea reminds us of the power of empathy and storytelling to bridge divides and lift one another up.

Key Highlights:

• The Power of Connection
  
  
• Lessons from a Nine-Year-Old
  
  
• The Role of Communication in Divided Times
  
  
• Seeing the Bigger Picture
  
  

Resources Mentioned:

• Andrea’s podcast episode featuring an inspiring story of a nonprofit Maggie's Wigs for Kids working with children through wig donations. You can listen to the episode here: https://youtu.be/YnR3CDbdHJQ

How to Connect:

Follow Andrea on Social Media:

• Instagram : https://www.instagram.com/walkerpublicity/
•  LinkedIn: https://www.linkedin.com/in/walkerpr/

Share Your Story: If you’d like to be featured on the podcast or know someone with an inspiring story, reach out to Andrea via email or social media.

Support the show

It's Not Just A Tuesday is a candid look at the beauty of what happens on any given weekday that ultimately determines our lives. We all have a story to share. We all deserve to share our story. And, Andrea Walker-Leidy is on a mission to hear them all! 

Want to take a deep dive into your own story and personal brand? 

Connect with Andrea lookonpurpose.com  

In this heartfelt episode of It’s Not Just a Tuesday, Andrea Walker-Leidy welcomes Michael Spehn to share his extraordinary journey through loss, faith, and resilience. From losing loved ones to founding the New Day Foundation for Families, Michael reflects on the power of generosity, faith, and the echoes of small kindnesses in transforming grief into purpose. Through his story of love, family, and service, Michael reminds us that life’s challenges can be an opportunity for growth, connection, and deeper meaning.

Key Takeaways:

• Generosity as Healing
• Faith and Resilience
• Love Expands, Not Divides
• The Echo of Small Kindnesses

How to Connect with Michael Spehn:

• Website: www.michael-spehn.com
• Social Media:
  • Facebook: facebook.com/michael.spehn
  • Instagram: @michaelspehn
  • LinkedIn: linkedin.com/in/michaelspehn
• Book: The Color of Rain – Available on Amazon and other major retailers.

Resources Mentioned:

1. The New Day Foundation for Families – Learn more about supporting families navigating cancer diagnoses. www.foundationforfamilies.org/
2. The Color of Rain – Michael and Gina’s bestselling memoir about loss, love, and blending families.

Support the show

It's Not Just A Tuesday is a candid look at the beauty of what happens on any given weekday that ultimately determines our lives. We all have a story to share. We all deserve to share our story. And, Andrea Walker-Leidy is on a mission to hear them all! 

Want to take a deep dive into your own story and personal brand? 

Connect with Andrea lookonpurpose.com  

In this episode, Andrea Walker-Leidy welcomes hospitality expert Sue Keels, a trailblazer in the industry known for finding her "why" long before Simon Sinek popularized the concept. Together, they dive into Sue's inspiring journey, from her humble beginnings in the hospitality industry to becoming one of the first female general managers in the luxury hotel market in the Midwest. Sue shares how tapping into her "why" helped her navigate tough decisions during the pandemic and ultimately led her to embrace a new calling—reviving the heart of hospitality through mentorship, consulting, and teaching.

Andrea and Sue explore themes of leadership, authenticity, and the importance of creativity in personal and professional life. Sue discusses her belief in "grit and grace leadership," balancing the need for strength and compassion, and shares her leadership methodology of "why, how, who, and what" leaders. She also touches on how recognizing individual superpowers within teams can lead to success, especially in challenging times.

Key Takeaways:

• Embrace Your Why
• Grit and Grace Leadership
• Leadership Types
• Empowering Teams Through Purpose

Connect with Sue Keels:

• LinkedIn: Sue Keels
• Instagram: @SueKeelsStudio – For her creative artwork and hospitality-inspired pieces.
• Website: https://keelscollab.com

Connect with Andrea Walker-Leidy:

• Instagram: @AndreaWalkerLeidy
• LinkedIn: linkedin.com/in/walkerpr/
• Podcast: It’s Not Just a Tuesday

 Tune in next time for another inspiring story and insights into work, life, and the journeys that connect us all. 

Support the show

It's Not Just A Tuesday is a candid look at the beauty of what happens on any given weekday that ultimately determines our lives. We all have a story to share. We all deserve to share our story. And, Andrea Walker-Leidy is on a mission to hear them all! 

Want to take a deep dive into your own story and personal brand? 

Connect with Andrea lookonpurpose.com  

Andrea Walker-Leidy is the host of It's Not Just a Tuesday, a podcast that brings personal stories of transformation, leadership, and success to the forefront. In this episode, she interviews Lorrena Black, an Army veteran and entrepreneur who shares her inspiring journey from military service to entrepreneurship.

Topics Discussed:

• Lorrena's transition from 25 years in the Army to entrepreneurship
• How emotional intelligence and adaptability shaped her career
• The birth of her business, She Served, focused on helping veterans find purpose and leadership in their civilian lives
• Empowering women and veterans through leadership development workshops and coaching

Connect with Lorrena Black:

• LinkedIn: www.linkedin.com/in/lorrenablack/
• Website: www.sheserved.co
• Instagram: www.instagram.com/lorrenablack/

Join us every other Tuesday for more inspiring stories and leadership insights. Don't forget to rate and subscribe!

Support the show

It's Not Just A Tuesday is a candid look at the beauty of what happens on any given weekday that ultimately determines our lives. We all have a story to share. We all deserve to share our story. And, Andrea Walker-Leidy is on a mission to hear them all! 

Want to take a deep dive into your own story and personal brand? 

Connect with Andrea lookonpurpose.com  

Tina Barton is a Senior Election Expert and Vice Chair of the Committee for Safe and Secure Elections. With a remarkable career in public service, Tina has served in various roles, including City Clerk of Rochester Hills and Senior Program Advisor at the U.S. Election Assistance Commission. Her dedication to ensuring safe and secure elections has made her a prominent figure in election administration.

Topics Discussed:

• The Journey from Government IT to City Clerk
• Challenges Faced During the 2020 Election
• The Impact of Threats on Election Officials
• The Importance of Safe and Secure Elections
• Tina's Role in the Committee for Safe and Secure Elections

Connect with Tina Barton:

• LinkedIn: Tina Barton
• Safe Elections
• Elections Group

This episode sheds light on the real challenges and triumphs of those working behind the scenes to uphold democracy. Tina's story is a powerful reminder of the human side of election administration and the importance of protecting those who protect our right to vote.

Support the show

It's Not Just A Tuesday is a candid look at the beauty of what happens on any given weekday that ultimately determines our lives. We all have a story to share. We all deserve to share our story. And, Andrea Walker-Leidy is on a mission to hear them all! 

Want to take a deep dive into your own story and personal brand? 

Connect with Andrea lookonpurpose.com  

Lee Meadows, speaker and consultant, discusses personal growth and leadership. He shares insights on defying predetermined destinies and the importance of embracing unexpected opportunities.

Highlights:

• The value of mentors in personal development
• Creating opportunities that didn't previously exist
• Viewing challenges as chances for growth
• Building and sustaining a positive reputation

Remember: Your potential is determined by your willingness to say, "I want better."

Connect with Lee Meadows on LinkedIn for more leadership insights. https://www.linkedin.com/in/meadowslee/

Support the show

It's Not Just A Tuesday is a candid look at the beauty of what happens on any given weekday that ultimately determines our lives. We all have a story to share. We all deserve to share our story. And, Andrea Walker-Leidy is on a mission to hear them all! 

Want to take a deep dive into your own story and personal brand? 

Connect with Andrea lookonpurpose.com  

Join Andrea as she sits down with Jaime Matthews, a life coach and leader of Jeep Babes, to discuss empowerment, resilience, and making a difference.

Highlights:

1. Jaime's journey from addiction to becoming a life coach
   
   
2. The power of knowing your core values and living authentically
   
   
3. How Jeep Babes is supporting domestic violence survivors through Haven
   
   
4. Navigating grief and personal growth after loss
   
   
5. The importance of sharing our stories to connect with others
   
   

Tune in to be inspired by Jaime's story and learn how you can make every day more than just a Tuesday. Don't forget to check out the upcoming Jeep Babes Show and Shine event on September 7th!

Support the show

It's Not Just A Tuesday is a candid look at the beauty of what happens on any given weekday that ultimately determines our lives. We all have a story to share. We all deserve to share our story. And, Andrea Walker-Leidy is on a mission to hear them all! 

Want to take a deep dive into your own story and personal brand? 

Connect with Andrea lookonpurpose.com  

In this episode of It's Not Just a Tuesday, Andrea Walker-Leidy chats with Jason Brown, founder of PublicCity PR. Discover Jason's unique path from aspiring journalist to PR expert, his innovative approach, and the importance of genuine industry relationships.

Episode Highlights:

• Jason's Path to PR: Transition from journalism graduate to radio producer and a chance encounter that led him to PR.
• Building PublicCity PR: Challenges and triumphs of starting a PR firm in 2008 and the importance of leaving relationships on good terms.
• The Power of Storytelling: Influence of radio production on his PR storytelling and tips for crafting compelling stories.
• Navigating the PR Landscape: What makes a story newsworthy and the importance of honesty and transparency in PR.
• Empowering Small Businesses: Leveraging one's network and sharing stories; advice for small business PR efforts.
• Balancing Work and Life: Jason's journey with Crohn's disease, managing stress, and creating a less stressful work environment.

Key Takeaways:

• Value of authentic PR relationships.
• Strategies for effective storytelling.
• Maintaining integrity and well-being in PR.

Join Andrea and Jason for an engaging conversation filled with practical advice, personal anecdotes, and a fresh perspective on PR.

Connect with Jason Brown:

• Website: PublicCity PR

Support the show

It's Not Just A Tuesday is a candid look at the beauty of what happens on any given weekday that ultimately determines our lives. We all have a story to share. We all deserve to share our story. And, Andrea Walker-Leidy is on a mission to hear them all! 

Want to take a deep dive into your own story and personal brand? 

Connect with Andrea lookonpurpose.com  

In this episode, Andrea Walker-Leidy chats with Brenda Meller, widely recognized as a pivotal force in LinkedIn networking and branding. Dubbed the "Queen of LinkedIn," Brenda shares her transformative journey from the corporate world to becoming a sought-after LinkedIn coach and entrepreneur.

Episode Highlights:

• Brenda's Corporate Journey and Transition: Learn about Brenda's extensive background in corporate marketing and the pivotal moment that propelled her from a secure job into the uncertainties and eventual triumphs of entrepreneurship.
• Insights on LinkedIn Mastery: Brenda discusses her initial skepticism towards social media and her eventual realization of LinkedIn's potential as a powerful professional tool, which played a significant role in her career pivot.
• The Power of Resilience: Hear how Brenda handled the abrupt reconfiguration of her role and how she used this challenging time as a springboard to launch her own successful consultancy.
• Building a Personal Brand on LinkedIn: Brenda shares invaluable tips on how to use LinkedIn effectively, not just for job searching but for establishing a robust professional network and personal brand.
• Advice for Entrepreneurs and Business Professionals: Gain insights on how to approach LinkedIn as a long-term strategy for business development and networking.

This episode is packed with motivational stories and practical advice for anyone looking to enhance their professional life through targeted networking and personal branding on LinkedIn.

Support the show

It's Not Just A Tuesday is a candid look at the beauty of what happens on any given weekday that ultimately determines our lives. We all have a story to share. We all deserve to share our story. And, Andrea Walker-Leidy is on a mission to hear them all! 

Want to take a deep dive into your own story and personal brand? 

Connect with Andrea lookonpurpose.com  

Join Andrea Walker-Leidy as she dives into the empowering world of business coaching with Terry Bean, a dynamic business coach and speaker. Terry shares his journey and insights on personal growth, professional empowerment, and the true essence of networking.

Episode Highlights:
- Terry Bean's Passion for Growth: Discover how Terry's dedication to helping others achieve their potential drives his career as a business coach.
- Personal Branding Insights: Learn about the importance of authenticity in personal branding, as Terry discusses how truly knowing and presenting oneself is key to professional success.
- The Transition to Entrepreneurship: Terry shares his transition from being "psychologically unemployable" in traditional roles to thriving as an independent business owner and influencer in the networking world.
- Empowering Through Networking: Hear about Terry's creation of Motor City Connect and how he leverages LinkedIn and other tools to foster meaningful professional connections.
- Navigating Imposter Syndrome: Terry and Andrea delve into the common challenge of imposter syndrome, emphasizing the message that "you are enough."
- Behavioral Assessment Tools: Terry introduces a unique behavioral assessment model based on elements (air, earth, fire, water) that he finds more relatable and useful than traditional methods like DISC or Myers-Briggs.

This episode is a must-listen for anyone seeking inspiration and practical advice on personal development, professional empowerment, and making genuine connections in the business world.

Support the show

It's Not Just A Tuesday is a candid look at the beauty of what happens on any given weekday that ultimately determines our lives. We all have a story to share. We all deserve to share our story. And, Andrea Walker-Leidy is on a mission to hear them all! 

Want to take a deep dive into your own story and personal brand? 

Connect with Andrea lookonpurpose.com  

In this episode, Andrea Walker-Leidy speaks with Julie Booksh, an experienced therapist who has transitioned into teaching and group work, focusing on the concept of personal authenticity and freedom. Julie discusses her personal journey from a confining marriage and traditional career to embracing her true self and ultimately finding her calling in helping others do the same.

Episode Highlights:

• Julie's Personal Journey: Julie shares her transformative experience from being trapped in an unwanted marriage and traditional career to discovering her passion for therapy and self-help. Her story is a testament to the power of self-inquiry and the courage required to make profound life changes.
• Embracing the Power of No: Julie emphasizes the importance of learning to say no as a form of self-care and empowerment. She discusses how societal expectations often pressure individuals, especially women, to constantly agree and comply, and how saying no can be a liberating act that reinforces one's autonomy.
• The Role of Emotions in Personal Growth: Julie and Andrea delve into the misunderstood role of emotions like anger and sadness in personal development. They discuss how these emotions, often seen as negative, can actually be powerful tools for understanding one's needs and boundaries.
• The Importance of Nothing: Julie advocates for the significance of doing nothing as a deliberate practice for mental and emotional health. She shares how periods of inactivity are not only restorative but are also essential for creativity and problem-solving.
• Integrating Personal Experience with Professional Practice: Julie explains how her personal experiences have deeply influenced her professional practice, leading her to focus more on teaching and group sessions that explore deeper aspects of human psychology and emotional health.

Join Andrea and Julie for a conversation that challenges conventional views on mental health, personal identity, and the societal pressures that shape our lives. This episode is a call to anyone feeling stuck or misunderstood to consider the profound impact that embracing authenticity and the power of saying no can have on their lives.

Support the show

It's Not Just A Tuesday is a candid look at the beauty of what happens on any given weekday that ultimately determines our lives. We all have a story to share. We all deserve to share our story. And, Andrea Walker-Leidy is on a mission to hear them all! 

Want to take a deep dive into your own story and personal brand? 

Connect with Andrea lookonpurpose.com  

In this episode, Andrea Walker-Leidy sits down with marketing strategist and podcast expert Kendra Corman, founder of H2H Consulting and host of the Imperfect Marketing podcast. Kendra shares her journey from corporate marketing at Jeep and Chrysler to running her own consulting firm, focusing on the human-to-human aspect of marketing and communication strategies.

Episode Highlights:

• Journey from Corporate to Consulting: Kendra shares her transition from large-scale corporate roles to establishing her own marketing consulting firm. 
• Founding H2H Consulting: Kendra discusses the inspiration behind her company's name, emphasizing the importance of human connections in marketing.
• The Imperfect Approach to Marketing: Reflecting on the title of her podcast, Kendra advocates for authenticity and imperfection in marketing, noting that these qualities often lead to more genuine connections and engagement from audiences.
• Strategic Marketing Insights: Kendra and Andrea explore various aspects of marketing strategy, such as email marketing, event promotion, and the power of consistency in communication. They discuss the importance of aligning marketing tactics with business objectives and the real-world impact of these strategies on business growth.

Join Andrea and Kendra for a discussion that dives into marketing and how to harness the power of human connections to create effective, impactful campaigns. Whether you're a small business owner or a marketing professional, this episode offers valuable insights into making marketing more relatable and successful.

Support the show

It's Not Just A Tuesday is a candid look at the beauty of what happens on any given weekday that ultimately determines our lives. We all have a story to share. We all deserve to share our story. And, Andrea Walker-Leidy is on a mission to hear them all! 

Want to take a deep dive into your own story and personal brand? 

Connect with Andrea lookonpurpose.com  

Join Andrea Walker-Leidy in this solo episode as she dives deep into the intertwining paths of personal struggles and professional achievements. Reflecting on the importance of mental health, Andrea shares her own journey with ADHD and mental health, emphasizing how these aspects of her identity have shaped her career and personal life.

Episode Highlights:

• Personal Reflections: Andrea discusses the often overlooked parts of our stories that significantly influence who we are and how we operate both personally and professionally. She encourages listeners to embrace their full selves, including those parts they might feel hesitant to share.
• The Impact of Mental Health: Opening up about her recent ADHD diagnosis and long-standing mental health challenges, Andrea explores how these elements have necessitated flexibility and creativity in her work life, ultimately contributing to her success as a business owner.
• The Power of Authenticity: With a focus on authenticity, Andrea stresses the importance of being transparent about one’s limitations and strengths. She discusses how this openness has not only helped her in her personal growth but has also enhanced her professional relationships and business practices.
• Encouragement for Listeners: Andrea invites listeners to reflect on their own stories and consider how their unique challenges can be viewed as strengths. She offers encouragement to embrace and share these aspects of themselves to foster deeper connections and more meaningful work experiences.

This episode is a heartfelt reminder that our most challenging experiences can lead to our greatest strengths and achievements. Andrea's story is an inspiring example of how personal authenticity and accepting one’s whole self can lead to genuine success and fulfillment.

Looking for more? Download a copy of Andrea's Authentic Branding eBook and start sharing your story today: https://walkerpublicity.hbportal.co/public/authenticbrandingebook/1-Nice_to_meet_you

Support the show

It's Not Just A Tuesday is a candid look at the beauty of what happens on any given weekday that ultimately determines our lives. We all have a story to share. We all deserve to share our story. And, Andrea Walker-Leidy is on a mission to hear them all! 

Want to take a deep dive into your own story and personal brand? 

Connect with Andrea lookonpurpose.com  

In this episode, host Andrea Walker-Leidy sits down with Laura Khalil, a formidable business coach known for empowering service providers and helping women tap into their inherent strengths. Laura shares her unique journey from struggling in the tech industry to establishing a successful consulting practice that champions ethical sales and authentic business growth.

Episode Highlights:

• Transition from Tech to Triumph: Laura discusses her challenging experiences in Silicon Valley, where her assertiveness was often misinterpreted as intimidation. This adversity fueled her transition to entrepreneurship, where her traits became her greatest assets.
• Building a Business with Integrity: Learn about Laura’s approach to securing bigger contracts and engagements through ethical sales practices that value client relationships over transactions.
• Empowerment and Financial Justice: Laura is passionate about rebalancing financial equity, especially for women, by enhancing their business acumen and confidence to negotiate and close significant deals.
• The Power of Slowing Down: Reflecting on her experiences in both business and sports, Laura emphasizes the importance of pacing oneself and mastering the art of slowing down to improve professionally and personally.
• Overcoming Imposter Syndrome: Andrea and Laura explore strategies to combat self-doubt and reinforce self-belief, particularly among women in high-stakes business environments.

Join Andrea and Laura for a conversation that not only discusses the mechanics of successful business coaching but also celebrates the personal growth and resilience required to thrive in today’s competitive landscape. It’s an affirmation that every day, including Tuesday, holds the potential for greatness.

Support the show

It's Not Just A Tuesday is a candid look at the beauty of what happens on any given weekday that ultimately determines our lives. We all have a story to share. We all deserve to share our story. And, Andrea Walker-Leidy is on a mission to hear them all! 

Want to take a deep dive into your own story and personal brand? 

Connect with Andrea lookonpurpose.com  

In this episode, host Andrea Walker-Leidy is joined by Dr. Sandy Fiaschetti, a seasoned organizational psychologist and the founder of Lodestone People Consulting. They discuss work-life integration, the psychology of the workplace, and the profound impact of storytelling in both personal and professional settings.

Episode Highlights:

• Journey from Corporate to Consulting: Sandy shares her fascinating career from the automotive industry to founding her own consulting firm. Discover how her experiences in various sectors led her to identify a niche in organizational psychology, particularly within private equity environments.
• Work-Life Integration: Learn how Sandy navigates the complex dance of work-life better, including adopting two daughters while managing a demanding career. Her story is a testament to the notion that perfection is less important than prioritization and support systems.
• The Role of Authenticity in Business: Sandy and Andrea discuss the importance of being genuine in professional settings. They explore how admitting vulnerabilities and focusing on one’s strengths can enhance leadership and organizational effectiveness.
• Empowerment Through Storytelling: This episode unpacks the power of storytelling in creating connections and building trust within teams. Sandy emphasizes how personal stories at work can lead to better understanding among colleagues and foster a supportive company culture.
• Navigating Professional Growth with Authenticity: The conversation also covers the strategic use of personal branding and social media to convey authenticity. They discuss how sharing the real behind-the-scenes of professional life can attract like-minded clients and collaborators.

Join Andrea and Sandy for a deep dive into making work-life better—not just balanced—and why controlled chaos might just be the secret ingredient to professional fulfillment and personal happiness.

Connect with Sandy:
Website: https://www.lodestonehr.com/what-we-do/
LinkedIn: https://www.linkedin.com/in/sandy-fiaschetti-4b4a60/
Medium: https://medium.com/@srf_17060

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It's Not Just A Tuesday is a candid look at the beauty of what happens on any given weekday that ultimately determines our lives. We all have a story to share. We all deserve to share our story. And, Andrea Walker-Leidy is on a mission to hear them all! 

Want to take a deep dive into your own story and personal brand? 

Connect with Andrea lookonpurpose.com  

In this episode of "It's Not Just a Tuesday," host Andrea Walker-Leidy chats with Ann Carden, a seasoned expert in elevating businesses through strategic coaching. Ann shares her journey from creating a global craft doll business to becoming a business coach, highlighting the pivotal moments and the stories that shaped her career. This episode delves into the importance of positioning your business at a premium level and why stepping into the spotlight can significantly impact your success.

Episode Highlights:

• Ann's Entrepreneurial Journey: From starting her first business due to a personal financial crisis to selling her designs and moving into the fitness industry, Ann's story is a testament to the power of resilience and innovation.
• The Philosophy of Going Premium: Ann discusses why aiming for a premium market rather than competing in a saturated, lower-end market is the key to higher profitability and a simpler business model.
• Visibility and Influence: The importance of being the face of your business and building relationships with influential people is discussed as a non-negotiable aspect of modern business success.
• Real-Time Storytelling: Ann shares her recent trip to Phoenix for launching a new expert-influencer magazine, showcasing the power of behind-the-scenes storytelling in connecting with your audience.
• Key Business Insights: Learn why merging the long-term strategy of building a powerful brand with clear, actionable offers is crucial for businesses looking to thrive.

Connect with Ann:
Ann's Website: https://annlcarden.com/
Ann's Podcast: https://annlcarden.com/podcast/
LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach/

Support the show

It's Not Just A Tuesday is a candid look at the beauty of what happens on any given weekday that ultimately determines our lives. We all have a story to share. We all deserve to share our story. And, Andrea Walker-Leidy is on a mission to hear them all! 

Want to take a deep dive into your own story and personal brand? 

Connect with Andrea lookonpurpose.com  

In this episode of "It's Not Just a Tuesday," host Andrea Walker-Leidy talks with Shelly Propson-Lennon, the driving force behind Paint a Miracle. This art studio, born from personal tragedy and triumph, empowers individuals living with disabilities through the transformative power of art.

Episode Highlights:

• Origins of Paint a Miracle: Discover how a life-altering accident and the therapeutic power of art led to the creation of a unique studio that offers more than just art classes—it offers hope and a sense of purpose.
• The Impact of Community: Learn about the studio's growth from four artists to serving hundreds, illustrating the undeniable impact of art on individuals and the broader community.
• A Personal Tuesday: Shelly shares a recent meaningful Tuesday, shedding light on the personal connections and resilience found within the Paint a Miracle community.
• Join the Miracle: Find out how to get involved with Paint a Miracle, whether through participation, support, or spreading the word about their mission to empower through art.

This episode is a heartwarming reminder of the extraordinary things that can happen on what might seem like just another Tuesday. It's a celebration of art's ability to heal, connect, and empower.

Connect with Shelly:
- Paint a Miracle Website: https://www.paintamiracle.org/
- LinkedIn: https://www.linkedin.com/in/shelly-propson-lennon-6875486/

Support the show

It's Not Just A Tuesday is a candid look at the beauty of what happens on any given weekday that ultimately determines our lives. We all have a story to share. We all deserve to share our story. And, Andrea Walker-Leidy is on a mission to hear them all! 

Want to take a deep dive into your own story and personal brand? 

Connect with Andrea lookonpurpose.com  

In this episode of "It's Not Just a Tuesday," host Andrea Walker-Leidy explores the phenomenon of viral social media, urging us to seek authenticity in our online narratives. She navigates the intricacies of social media's algorithms and emphasizes the value of genuine storytelling over simply following trends.

Highlights of This Episode:

• Social Media as a Storytelling Platform: Andrea discusses how social media has become the modern arena for sharing our daily lives, from breakfast posts to workout routines, emphasizing the unique nature of each person's social media feed due to algorithms.
• The Importance of Authentic Content: The focus is on the significance of sharing your own story and experiences, staying true to what matters to you and aligning with your 'why'—your mission and values.
• Honoring Your Journey: Drawing from a Harvard Business Review article, Andrea delves into honoring past experiences, clarifying your message, and planning for the future as key components of effective storytelling and change management.
• Real-world Impact: Andrea shares a powerful story from her work with a nonprofit, showcasing how simple acts like a Taco Tuesday for survivors can resonate deeply and foster community engagement.
• Encouragement to Share: The episode encourages listeners to reflect on their own Tuesdays, recognizing the value in every moment and action, no matter how small or mundane they may seem.

Dive deeper into understanding the impact of authentic storytelling in both personal and professional spheres with Andrea. Whether it’s navigating the vast world of social media or finding the extraordinary in the ordinary, "It's Not Just a Tuesday" is here to inspire and empower you to share your unique narrative.

Support the show

It's Not Just A Tuesday is a candid look at the beauty of what happens on any given weekday that ultimately determines our lives. We all have a story to share. We all deserve to share our story. And, Andrea Walker-Leidy is on a mission to hear them all! 

Want to take a deep dive into your own story and personal brand? 

Connect with Andrea lookonpurpose.com  

Welcome to the first episode of "It's Not Just a Tuesday," where host Andrea Walker-Leidy shares the profound impact of storytelling in our everyday lives. This episode sets the stage for discovering the magic in our seemingly mundane moments and the power of sharing those stories with the world.

Highlights of This Episode:

• The Essence of Storytelling: Explore how everyday moments can become the most compelling stories, shaping personal and professional connections.
• Embracing Authenticity: Andrea opens up about imposter syndrome and the journey to starting this podcast, encouraging listeners to share their true selves.
• Your Story Matters: From Andrea's personal anecdotes to practical advice on documenting life's moments, this episode is a call to action to recognize the value in every Tuesday.
• A Community of Storytellers: An invitation for listeners to share their stories, building a tapestry of experiences that highlight the extraordinary in the ordinary.

Join Us: 

Dive into the world of storytelling with Andrea. Whether it's through business branding, personal growth, or simply sharing a part of your day, "It's Not Just a Tuesday" is here to celebrate the stories that make us who we are.

Support the show

It's Not Just A Tuesday is a candid look at the beauty of what happens on any given weekday that ultimately determines our lives. We all have a story to share. We all deserve to share our story. And, Andrea Walker-Leidy is on a mission to hear them all! 

Want to take a deep dive into your own story and personal brand? 

Connect with Andrea lookonpurpose.com  

Welcome to the very first episode of "It's Not Just a Tuesday," the podcast that dives into the extraordinary tales hidden within our everyday lives. Join your host, Andrea Walker-Leidy, a seasoned small business owner, marketing, and publicity consultant, and a dedicated mom, as she explores the profound impact of storytelling in personal and professional growth.

In this episode, Andrea introduces us to the core belief that fuels this podcast: everyone has a story to share. Far beyond the reaches of viral content and social media explosions, it's the unassuming days, like a Tuesday, that hold the real magic of our narratives. Through a mix of personal insights and professional expertise, Andrea will guide us on how to cultivate, discover, and share our stories to enhance our lives and work.

What You'll Discover in This Episode:

• The Significance of Storytelling: Learn why storytelling isn't just a tool for marketing but a fundamental aspect of branding, decision-making, and human connection.
• Cultivating Your Story: Andrea shares her unique approach to uncovering your story, often hidden in plain sight within the busyness of everyday life.
• Sharing Cool Stories: Get ready for an array of incredible stories Andrea has encountered in her career, offering inspiration and insights into the power of narrative.
• Practical Advice: Whether you're a professional looking to refine your brand, a business owner aiming to connect more authentically with your audience, or someone eager to make sense of your own story, Andrea provides actionable tips to help you along your journey.

"It's Not Just a Tuesday" isn't just a podcast; it's a celebration of the moments that make work-life better and a testament to the extraordinary stories we all have to share. So, whether you're here to find your story, improve your business, or simply enjoy some captivating tales, Andrea is here to guide you through the marvels of the mundane, one Tuesday at a time.

Join us on this journey, and let's redefine what makes a story worth telling.

Support the show

It's Not Just A Tuesday is a candid look at the beauty of what happens on any given weekday that ultimately determines our lives. We all have a story to share. We all deserve to share our story. And, Andrea Walker-Leidy is on a mission to hear them all! 

Want to take a deep dive into your own story and personal brand? 

Connect with Andrea lookonpurpose.com