This episode is the why behind everything. Why visibility matters, why marketing doesn't have to feel icky, and why showing up isn't actually about you at all. Brené Brown said we are hardwired for connection, and once that landed for me – really landed – it changed the way I think about all of it. It's about the person scrolling at 11pm with a headache who just needs to find someone they already trust. That person is looking for you. Oh, and there's a freebie in the show notes. Go grab it.

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About Philippa:

Philippa Wilmot is a chiropractor of 16 years and the founder of ChiroVisibility, a membership community helping chiropractors build real visibility through social media and marketing that actually feels like them. In 2026 she was recognised by Women in Chiropractic with the Impact Award - "an exceptional chiropractor creating IMPACT in the lives of others." She's also the host of the ChiroVisibility Pod, where chiropractic finds its people.

Come and find your people:

🎙️ Listen to the ChiroVisibility Pod - you're already here, so you know it's good. Subscribe so you never miss an episode.

💌 Join the mailing list - tips, ideas, no overwhelm (scroll to the bottom of the page). [Click here]

🌸 Join the ChiroVisibility Membership - a content planner written for you every month, the right visibility strategy for your practice, monthly masterclasses and a great community of chiropractors who get it. [Join here]

📩 Get in touch - follow or DM on Instagram, on Facebook Philippa Wilmot, or email philippa@chirovisibility.co.uk

You're posting. You're showing up. You're doing the thing. And almost nobody is seeing it. Sound familiar? The rules of social media changed significantly and most chiropractors are still playing by the 2020 playbook. In this episode we get into what actually happened, why chasing more followers is the wrong game entirely, and what building real visibility actually looks like for a local, service-based practice. Spoiler: it's not about going viral. It never was. This one might change how you think about your content completely.

 🩷

About Philippa:

Philippa Wilmot is a chiropractor of 16 years and the founder of ChiroVisibility, a membership community helping chiropractors build real visibility through social media and marketing that actually feels like them. In 2026 she was recognised by Women in Chiropractic with the Impact Award - "an exceptional chiropractor creating IMPACT in the lives of others." She's also the host of the ChiroVisibility Pod, where chiropractic finds its people.

Come and find your people:

🎙️ Listen to the ChiroVisibility Pod - you're already here, so you know it's good. Subscribe so you never miss an episode.

💌 Join the mailing list - tips, ideas, no overwhelm (scroll to the bottom of the page). [Click here]

🌸 Join the ChiroVisibility Membership - a content planner written for you every month, the right visibility strategy for your practice, monthly masterclasses and a great community of chiropractors who get it. [Join here]

📩 Get in touch - follow or DM on Instagram, on Facebook Philippa Wilmot, or email philippa@chirovisibility.co.uk

Consider this the honest intro nobody asked for, but every chiropractor needed. In this first episode, I'm telling you exactly who this podcast is for, why I started ChiroVisibility, and what I believe about chiropractic marketing. I'm talking about why feeling constrained by what you think you're supposed to do and how you're supposed to show up is exactly what's been holding you back. This is ChiroVisibility. Real, honest, and unapologetically you from the very first episode. It's time to breathe.

 🩷

About Philippa:

Philippa Wilmot is a chiropractor of 16 years and the founder of ChiroVisibility, a membership community helping chiropractors build real visibility through social media and marketing that actually feels like them. In 2026 she was recognised by Women in Chiropractic with the Impact Award - "an exceptional chiropractor creating IMPACT in the lives of others." She's also the host of the ChiroVisibility Pod, where chiropractic finds its people.

Come and find your people:

🎙️ Listen to the ChiroVisibility Pod - you're already here, so you know it's good. Subscribe so you never miss an episode.

💌 Join the mailing list - tips, ideas, no overwhelm (scroll to the bottom of the page). [Click here]

🌸 Join the ChiroVisibility Membership - a content planner written for you every month, the right visibility strategy for your practice, monthly masterclasses and a great community of chiropractors who get it. [Join here]

📩 Get in touch - follow or DM on Instagram, on Facebook Philippa Wilmot, or email philippa@chirovisibility.co.uk

This is where it begins. In this first episode, I'm setting the tone for everything the ChiroVisibility Podcast is going to be. Real, honest, and completely unfiltered. I talk about why I started ChiroVisibility, what I believe about chiropractic marketing, and why the polished, perfectly curated, sounds-like-everyone-else approach just doesn't work. If you've ever felt like you're doing it wrong, like everyone else has figured something out that you haven't, spoiler, they haven't, this one's for you. Welcome to the ChiroVisibility Pod. I'm glad you're here.

 🩷

About Philippa:

Philippa Wilmot is a chiropractor of 16 years and the founder of ChiroVisibility, a membership community helping chiropractors build real visibility through social media and marketing that actually feels like them. In 2026 she was recognised by Women in Chiropractic with the Impact Award - "an exceptional chiropractor creating IMPACT in the lives of others." She's also the host of the ChiroVisibility Pod, where chiropractic finds its people.

Come and find your people:

🎙️ Listen to the ChiroVisibility Pod - you're already here, so you know it's good. Subscribe so you never miss an episode.

💌 Join the mailing list - tips, ideas, no overwhelm (scroll to the bottom of the page). [Click here]

🌸 Join the ChiroVisibility Membership - a content planner written for you every month, the right visibility strategy for your practice, monthly masterclasses and a great community of chiropractors who get it. [Join here]

📩 Get in touch - follow or DM on Instagram, on Facebook Philippa Wilmot, or email philippa@chirovisibility.co.uk