The Six Figure Personal Stylist Podcast Mon, 18 May 2026 14:29:28 -0400 https://www.buzzsprout.com/2323691 en-us © 2026 The Six Figure Personal Stylist Podcast yes 49fa843f-34f2-5259-a6b3-303adfdce7ef Nicole Otchy - The Styling Consultancy episodic false The styling consultancy is the first "stylist only" business consulting firm dedicated to making personal stylists like you into 6-figurecreative CEOs.

We’re dedicated to pioneering a new category of badass, wealthy industry shifting stylists who run businesses that are ridiculously fun, have dreamy AF clients, and are making so much predictable monthly income, saving items in your The Real Real cart instead of checking out right away becomes a thing of the past.


Everything is about to change for you. 


Listen in each week as host, Nicole Otchy, takes you inside the world of Six Figure Personal Stylists and what it takes for you to step into this world for yourself.


]]> Buzzsprout (https://www.buzzsprout.com) Nicole Otchy - The Styling Consultancy https://storage.buzzsprout.com/atdr8ww4s0lunoiuh6qj1wkyr3av?.jpg The Six Figure Personal Stylist Podcast What Personal Stylists Get Wrong About "Making It" What Personal Stylists Get Wrong About "Making It" Someone asks how your styling business is going and your stomach tightens before you've answered. You start calculating. How much to say, how enthusiastic to seem, how to make it sound like enough. Underneath all of it is a quiet belief that if the number in your bank account were bigger, or your months were more consistent, or you had a waitlist, the question wouldn't do this to you anymore.

A client of mine recently said she'd know she'd made it when she could feel calm in her body during that exact conversation. I knew what she meant, because I spent years thinking the same thing. Then I signed a $36,000 contract, went to a family event, got asked about my "little styling business," and realized the calm I was waiting for had nothing to do with the size of the check.

In this episode of The Six Figure Personal Stylist Podcast, I'm talking about the feeling stylists are actually waiting to feel when they say they want to "make it," why no external marker is going to give it to you, and what to start doing right now if you want to stop bracing every time someone asks how business is going.

1:34 – The marker one stylist named for what success would actually feel like

3:19 – The $36,000 contract, the family event, and the moment Nicole realized the calm she was waiting for had nothing to do with the check

5:55 – Why outside things never rewrite the story you have about your business

6:35 – The unconscious belief that's keeping a lot of stylists under-earning even when they're doing everything right

9:43 – The question almost no stylist can answer about their own version of success

11:01 – Why hitting bigger milestones doesn't deliver the calm you think it will

13:43 – What the stylists who get where they want to go are actually doing differently

16:52 – The question to ask yourself if you want to start building real internal markers of legitimacy

Mentioned In What Personal Stylists Get Wrong About "Making It"

Booked, Profitable, and Magnetic Private Podcast

Follow Nicole on Instagram

Leave a rating and review

]]> Someone asks how your styling business is going and your stomach tightens before you've answered. You start calculating. How much to say, how enthusiastic to seem, how to make it sound like enough. Underneath all of it is a quiet belief that if the number in your bank account were bigger, or your months were more consistent, or you had a waitlist, the question wouldn't do this to you anymore.

A client of mine recently said she'd know she'd made it when she could feel calm in her body during that exact conversation. I knew what she meant, because I spent years thinking the same thing. Then I signed a $36,000 contract, went to a family event, got asked about my "little styling business," and realized the calm I was waiting for had nothing to do with the size of the check.

In this episode of The Six Figure Personal Stylist Podcast, I'm talking about the feeling stylists are actually waiting to feel when they say they want to "make it," why no external marker is going to give it to you, and what to start doing right now if you want to stop bracing every time someone asks how business is going.

1:34 – The marker one stylist named for what success would actually feel like

3:19 – The $36,000 contract, the family event, and the moment Nicole realized the calm she was waiting for had nothing to do with the check

5:55 – Why outside things never rewrite the story you have about your business

6:35 – The unconscious belief that's keeping a lot of stylists under-earning even when they're doing everything right

9:43 – The question almost no stylist can answer about their own version of success

11:01 – Why hitting bigger milestones doesn't deliver the calm you think it will

13:43 – What the stylists who get where they want to go are actually doing differently

16:52 – The question to ask yourself if you want to start building real internal markers of legitimacy

Mentioned In What Personal Stylists Get Wrong About "Making It"

Booked, Profitable, and Magnetic Private Podcast

Follow Nicole on Instagram

Leave a rating and review

]]> https://thestylingconsultancy.com/2026/05/14/personal-stylist-business-making-it/ Nicole Otchy - The Styling Consultancy Buzzsprout-19147212 Thu, 14 May 2026 04:00:00 -0400 1175 103 full false Why Color Knowledge Belongs in Every Personal Styling Business with Carrie Harkin Why Color Knowledge Belongs in Every Personal Styling Business with Carrie Harkin A client asks you why a color washes her out, and you answer, but it's a little wishy-washy. She holds up two purples and asks which one, and you pick the right one on instinct, but you can't fully explain why. Most stylists I know are good at color in practice. Fewer can talk about it the way they talk about fit or proportion.

My guest this week, Carrie Harkin, spent years inside the Nike Color Lab before becoming a personal stylist, and she came into the industry with a technical foundation most stylists never get access to. Now four years into her own styling business in San Diego, she's built an in-person color training specifically for working stylists, and she's done it without taking on the "color analyst" identity that's kept a lot of stylists at arm's length from this work for years.

In this episode of The Six Figure Personal Stylist Podcast, Carrie and I get into why color analysis and personal styling have been treated as two separate industries, how she folds color into her own services without leading with it, and why she's chosen to keep her training in person instead of taking it virtual. We also talk about what it took to build a second arm of her business while keeping her one-to-one work steady, and why that order matters.

1:23 – How working at the Nike Color Lab informed Carrie’s work and thought process as a stylist

4:30 – Two things responsible for the disconnect many personal stylists have with color analysis

7:08 – What Carrie discovered as a personal stylist that she didn’t find in the fashion industry

8:41 – Why so many stylists have rigid views about the color analysis industry

12:01 – How Carrie integrates color analysis into her personal styling services

15:00 – How Carrie wanted to up-level her business before joining the Accelerator program

17:05 – What needed to be in place already for Carrie to leap into a new branch of her business

22:58 – What makes Carrie’s training unique, and why many stylists have such resistance to color analysis

30:30 – The shift that happened among skeptics during Carrie’s first training (and how it was faster than expected)

33:20 – How AI is presenting an opportunity for stylists who are prepared and a problem for those who aren’t

35:36 – Why Carrie refuses to take her training program virtual and insists on giving it in person

39:39 – What excites Carrie most about the next four years of her business

Mentioned In Why Color Knowledge Belongs in Every Personal Styling Business with Carrie Harkin

Carrie Harkin | Color Clarity Training | Instagram

Booked, Profitable, and Magnetic Private Podcast

Follow Nicole on Instagram

Leave a rating and review

]]> A client asks you why a color washes her out, and you answer, but it's a little wishy-washy. She holds up two purples and asks which one, and you pick the right one on instinct, but you can't fully explain why. Most stylists I know are good at color in practice. Fewer can talk about it the way they talk about fit or proportion.

My guest this week, Carrie Harkin, spent years inside the Nike Color Lab before becoming a personal stylist, and she came into the industry with a technical foundation most stylists never get access to. Now four years into her own styling business in San Diego, she's built an in-person color training specifically for working stylists, and she's done it without taking on the "color analyst" identity that's kept a lot of stylists at arm's length from this work for years.

In this episode of The Six Figure Personal Stylist Podcast, Carrie and I get into why color analysis and personal styling have been treated as two separate industries, how she folds color into her own services without leading with it, and why she's chosen to keep her training in person instead of taking it virtual. We also talk about what it took to build a second arm of her business while keeping her one-to-one work steady, and why that order matters.

1:23 – How working at the Nike Color Lab informed Carrie’s work and thought process as a stylist

4:30 – Two things responsible for the disconnect many personal stylists have with color analysis

7:08 – What Carrie discovered as a personal stylist that she didn’t find in the fashion industry

8:41 – Why so many stylists have rigid views about the color analysis industry

12:01 – How Carrie integrates color analysis into her personal styling services

15:00 – How Carrie wanted to up-level her business before joining the Accelerator program

17:05 – What needed to be in place already for Carrie to leap into a new branch of her business

22:58 – What makes Carrie’s training unique, and why many stylists have such resistance to color analysis

30:30 – The shift that happened among skeptics during Carrie’s first training (and how it was faster than expected)

33:20 – How AI is presenting an opportunity for stylists who are prepared and a problem for those who aren’t

35:36 – Why Carrie refuses to take her training program virtual and insists on giving it in person

39:39 – What excites Carrie most about the next four years of her business

Mentioned In Why Color Knowledge Belongs in Every Personal Styling Business with Carrie Harkin

Carrie Harkin | Color Clarity Training | Instagram

Booked, Profitable, and Magnetic Private Podcast

Follow Nicole on Instagram

Leave a rating and review

]]> https://thestylingconsultancy.com/2026/05/07/color-knowledge-belongs-in-every-personal-styling-business-carrie-harkin/ Nicole Otchy - The Styling Consultancy Buzzsprout-19123896 Thu, 07 May 2026 04:00:00 -0400 2486 102 full false What Keeps New Personal Stylists From Feeling Ready to Start Their Business What Keeps New Personal Stylists From Feeling Ready to Start Their Business I hosted a stylist meetup in Los Angeles a few weeks ago, and I haven't been able to stop thinking about it. I was sitting there listening as the established stylists traded client war stories and laughed, completely unfazed. Then it hit me that the newer stylists in the room were probably hearing something entirely different. Not funny stories, but a list of everything that could go wrong. Same room, same conversation, two entirely different experiences.

The difference between those two experiences isn't years logged or time in fashion. It's something every established stylist in that room had built, and something every new stylist can start building right now, before landing a single paying client.

In this week's episode of The Six Figure Personal Stylist Podcast, I'm getting into why most new stylists think they need more knowledge or experience when what they actually need is something else entirely and how building it from day one changes what you're actually able to build from there. I'm also sharing how I've designed the Foundations of Professional Styling program to help you build it.

2:41 – Hearing about the hard parts of business as a beginner vs. an established stylist

5:36 – The specific gap between advanced knowledge and real-world execution that most stylists fail to close

8:03 – How an unstructured free trial for a client can actually do more damage to your confidence than not working at all

10:16 – Why seasoned stylists can laugh off situations that leave beginners completely rattled

11:45 – The costly mistake one stylist made by launching fast without a foundation, and what happened when she stopped winging it

15:43 – The right clients vs. ones who push back on normal business practices and why stylists get stuck in the “friends and family” styling stage for too long

17:35 – What the Foundations of Professional Styling program covers and who it's built for 


Mentioned In What Keeps New Personal Stylists From Feeling Ready to Start Their Business

How Nove Helps Power Your Personal Styling Business with Founders Megan Wright and Kaitlin Oran

Join the Foundations of Professional Styling waitlist

Booked, Profitable, and Magnetic Private Podcast

Follow Nicole on Instagram

Leave a rating and review

]]> I hosted a stylist meetup in Los Angeles a few weeks ago, and I haven't been able to stop thinking about it. I was sitting there listening as the established stylists traded client war stories and laughed, completely unfazed. Then it hit me that the newer stylists in the room were probably hearing something entirely different. Not funny stories, but a list of everything that could go wrong. Same room, same conversation, two entirely different experiences.

The difference between those two experiences isn't years logged or time in fashion. It's something every established stylist in that room had built, and something every new stylist can start building right now, before landing a single paying client.

In this week's episode of The Six Figure Personal Stylist Podcast, I'm getting into why most new stylists think they need more knowledge or experience when what they actually need is something else entirely and how building it from day one changes what you're actually able to build from there. I'm also sharing how I've designed the Foundations of Professional Styling program to help you build it.

2:41 – Hearing about the hard parts of business as a beginner vs. an established stylist

5:36 – The specific gap between advanced knowledge and real-world execution that most stylists fail to close

8:03 – How an unstructured free trial for a client can actually do more damage to your confidence than not working at all

10:16 – Why seasoned stylists can laugh off situations that leave beginners completely rattled

11:45 – The costly mistake one stylist made by launching fast without a foundation, and what happened when she stopped winging it

15:43 – The right clients vs. ones who push back on normal business practices and why stylists get stuck in the “friends and family” styling stage for too long

17:35 – What the Foundations of Professional Styling program covers and who it's built for 


Mentioned In What Keeps New Personal Stylists From Feeling Ready to Start Their Business

How Nove Helps Power Your Personal Styling Business with Founders Megan Wright and Kaitlin Oran

Join the Foundations of Professional Styling waitlist

Booked, Profitable, and Magnetic Private Podcast

Follow Nicole on Instagram

Leave a rating and review

]]> https://thestylingconsultancy.com/2026/04/30/new-personal-stylists-feeling-ready-to-start-their-business/ Nicole Otchy - The Styling Consultancy Buzzsprout-19071503 Thu, 30 Apr 2026 04:00:00 -0400 1279 101 full false Corporate Experience Is a Hidden Advantage for New Personal Stylists Corporate Experience Is a Hidden Advantage for New Personal Stylists If you're transitioning from a high-level corporate career into personal styling, you probably feel like you're starting from zero. You look at polished stylists on social media and decide that your years in HR, finance, marketing, or consulting are irrelevant to this next chapter. So you start trying to prove yourself by the wrong metrics. More courses. More certifications. More time getting ready to be ready.

What I've seen, over and over, is that corporate women come into this industry measuring themselves against the finished product of stylists who have been at this for years, and deciding in advance that their own raw material doesn't count. Meanwhile, they're sitting on skills that most stylists without that background spend years trying to build. They just can't see it, because nobody has shown them how what they already have maps onto a styling business.

In this week's episode of The Six Figure Personal Stylist Podcast, I'm getting into what actually transfers from the corporate world into a styling career, why the skills you're dismissing are often the ones your future clients are quietly looking for, and why "getting ready" stops being responsible and starts being the most expensive decision you can make.

3:03 – The trap that makes highly competent women feel like beginners when launching a styling business

7:43 – A specific skill honed that corporate career women possess and most traditional stylists haven’t figured out yet

12:11 – The difference between making a suggestion and building a rationale that commands expert-level authority

14:48 – The hidden proximity advantage that your corporate background gives you over other stylists

19:07 – Measuring yourself against the wrong metrics and looking to fill the wrong gap

23:16 – The subtle but critical shift that turns corporate experience into revenue

Mentioned In Corporate Experience Is a Hidden Advantage for New Personal Stylists

How Erin Stoll Turned Showing Up Into a Six-Figure Styling Career

Raising Your Prices Even When You’re Scared with Michelle Loo

Join the Foundations of Professional Styling waitlist

Booked, Profitable, and Magnetic Private Podcast

Follow Nicole on Instagram

Leave a rating and review

]]> If you're transitioning from a high-level corporate career into personal styling, you probably feel like you're starting from zero. You look at polished stylists on social media and decide that your years in HR, finance, marketing, or consulting are irrelevant to this next chapter. So you start trying to prove yourself by the wrong metrics. More courses. More certifications. More time getting ready to be ready.

What I've seen, over and over, is that corporate women come into this industry measuring themselves against the finished product of stylists who have been at this for years, and deciding in advance that their own raw material doesn't count. Meanwhile, they're sitting on skills that most stylists without that background spend years trying to build. They just can't see it, because nobody has shown them how what they already have maps onto a styling business.

In this week's episode of The Six Figure Personal Stylist Podcast, I'm getting into what actually transfers from the corporate world into a styling career, why the skills you're dismissing are often the ones your future clients are quietly looking for, and why "getting ready" stops being responsible and starts being the most expensive decision you can make.

3:03 – The trap that makes highly competent women feel like beginners when launching a styling business

7:43 – A specific skill honed that corporate career women possess and most traditional stylists haven’t figured out yet

12:11 – The difference between making a suggestion and building a rationale that commands expert-level authority

14:48 – The hidden proximity advantage that your corporate background gives you over other stylists

19:07 – Measuring yourself against the wrong metrics and looking to fill the wrong gap

23:16 – The subtle but critical shift that turns corporate experience into revenue

Mentioned In Corporate Experience Is a Hidden Advantage for New Personal Stylists

How Erin Stoll Turned Showing Up Into a Six-Figure Styling Career

Raising Your Prices Even When You’re Scared with Michelle Loo

Join the Foundations of Professional Styling waitlist

Booked, Profitable, and Magnetic Private Podcast

Follow Nicole on Instagram

Leave a rating and review

]]> https://thestylingconsultancy.com/2026/04/23/corporate-experience-advantage-new-personal-stylists/ Nicole Otchy - The Styling Consultancy Buzzsprout-19048609 Thu, 23 Apr 2026 04:00:00 -0400 1600 100 full false How to Get Your First Personal Styling Clients Without Social Media How to Get Your First Personal Styling Clients Without Social Media You've probably been preparing. Building the website, working on the branding, telling yourself you'll start reaching out once everything looks more official. From the outside it looks like progress. But none of it is what actually gets you your first personal styling clients.

The stylists who move fastest aren't the ones who have the best Instagram or the most polished website. They're the ones who figured out the right person to talk to first and exactly what to say. I know because I spent 14 years as a working personal stylist, made every mistake in this phase, and have since helped hundreds of stylists get their businesses off the ground.

In this week's episode of The Six Figure Personal Stylist Podcast, I'm giving you the exact playbook for getting your first personal styling clients, the specific ask that gets a stranger to say yes to a free session, what to say in the moment to turn that session into referrals, why who you choose as your first few clients matters more than most people realize, and the progression from free to hourly to packages and when you're actually ready to move between each stage.

0:49 – How Nicole spent months preparing to launch her styling business and didn't get a single client from any of it

4:12 – The one conversation that actually got Nicole her first real clients and how it led to her first paying client base

8:09 – Why most new stylists get their first personal styling clients from a direct conversation, not from social media

10:01 – The order of operations for getting strangers to hire you as a personal stylist, from free sessions to hourly to packages

13:11 – Why direct one-to-one outreach gets you paying clients faster than posting on Instagram or Facebook

14:24 – How to identify who to reach out to first and the exact language to use when making the ask

17:31 – Why working with people who are too close to you doesn't build the skills you actually need as a stylist

19:35 – How one stylist booked three testimonial clients and three paid clients in her first month and a half using this approach

23:25 – How to convert testimonial clients into paying clients and why most stylists get the referral ask wrong

25:38 – The right moment to ask for a referral and exactly what to say when you do

28:35 – When to start charging hourly and how many clients you need before you move to packages

30:44 – The full progression from free sessions to hourly to packages and what needs to be in place at each stage


Mentioned In How to Get Your First Personal Styling Clients Without Social Media

Join the Foundations of Professional Styling waitlist

Booked, Profitable, and Magnetic Private Podcast

Follow Nicole on Instagram

Leave a rating and review

]]> You've probably been preparing. Building the website, working on the branding, telling yourself you'll start reaching out once everything looks more official. From the outside it looks like progress. But none of it is what actually gets you your first personal styling clients.

The stylists who move fastest aren't the ones who have the best Instagram or the most polished website. They're the ones who figured out the right person to talk to first and exactly what to say. I know because I spent 14 years as a working personal stylist, made every mistake in this phase, and have since helped hundreds of stylists get their businesses off the ground.

In this week's episode of The Six Figure Personal Stylist Podcast, I'm giving you the exact playbook for getting your first personal styling clients, the specific ask that gets a stranger to say yes to a free session, what to say in the moment to turn that session into referrals, why who you choose as your first few clients matters more than most people realize, and the progression from free to hourly to packages and when you're actually ready to move between each stage.

0:49 – How Nicole spent months preparing to launch her styling business and didn't get a single client from any of it

4:12 – The one conversation that actually got Nicole her first real clients and how it led to her first paying client base

8:09 – Why most new stylists get their first personal styling clients from a direct conversation, not from social media

10:01 – The order of operations for getting strangers to hire you as a personal stylist, from free sessions to hourly to packages

13:11 – Why direct one-to-one outreach gets you paying clients faster than posting on Instagram or Facebook

14:24 – How to identify who to reach out to first and the exact language to use when making the ask

17:31 – Why working with people who are too close to you doesn't build the skills you actually need as a stylist

19:35 – How one stylist booked three testimonial clients and three paid clients in her first month and a half using this approach

23:25 – How to convert testimonial clients into paying clients and why most stylists get the referral ask wrong

25:38 – The right moment to ask for a referral and exactly what to say when you do

28:35 – When to start charging hourly and how many clients you need before you move to packages

30:44 – The full progression from free sessions to hourly to packages and what needs to be in place at each stage


Mentioned In How to Get Your First Personal Styling Clients Without Social Media

Join the Foundations of Professional Styling waitlist

Booked, Profitable, and Magnetic Private Podcast

Follow Nicole on Instagram

Leave a rating and review

]]> https://thestylingconsultancy.com/2026/04/16/get-your-first-personal-styling-clients/ Nicole Otchy - The Styling Consultancy Buzzsprout-19008303 Thu, 16 Apr 2026 04:00:00 -0400 2010 99 full false Two Things That Need to Be in Place Before You Build Your First Styling Package Two Things That Need to Be in Place Before You Build Your First Styling Package You've been preparing. You have the saved videos, the notes, the ideas for how your package should look. But if your sessions are still running four or five hours and your sales calls start with the client telling you what they need, that preparation isn't getting you closer to a package that works.

Most stylists who come to me wanting to build their first real package have been spending their time on branding and research and fixing their niche. But it almost always comes back to the same two things. Once those are in place, the rest comes together faster than they expect. One of my clients built and launched premium packages at full price within six months, starting with very limited client experience, because she focused there first.

In this episode of The Six Figure Personal Stylist Podcast, I'm getting into what those two things are, why most stylists skip past them, and what to focus on right now if you want to build a package you can charge real rates for.

2:32 – Why stylists spend months preparing to build an offer and end up working on the wrong things

4:06 – Why your individual sessions need to run under three hours before you build a package

6:58 – What happens when stylists know their sessions run too long but fix the price instead of the process

10:04 – How Bari went from limited experience to premium packages in under six months

12:58 – Why letting clients tell you what they need on sales calls leads to doing three services for the price of one

17:38 – How to know if you're actually ready to build your first multi-part package right now


Mentioned In Two Things That Need to Be in Place Before You Build Your First Styling Package

How Bari Sholom Successfully Went From a Vintage Curation to a Personal Styling Business Fast

Join the Foundations of Professional Styling waitlist

Booked, Profitable, and Magnetic Private Podcast

Follow Nicole on Instagram

Leave a rating and review

]]> You've been preparing. You have the saved videos, the notes, the ideas for how your package should look. But if your sessions are still running four or five hours and your sales calls start with the client telling you what they need, that preparation isn't getting you closer to a package that works.

Most stylists who come to me wanting to build their first real package have been spending their time on branding and research and fixing their niche. But it almost always comes back to the same two things. Once those are in place, the rest comes together faster than they expect. One of my clients built and launched premium packages at full price within six months, starting with very limited client experience, because she focused there first.

In this episode of The Six Figure Personal Stylist Podcast, I'm getting into what those two things are, why most stylists skip past them, and what to focus on right now if you want to build a package you can charge real rates for.

2:32 – Why stylists spend months preparing to build an offer and end up working on the wrong things

4:06 – Why your individual sessions need to run under three hours before you build a package

6:58 – What happens when stylists know their sessions run too long but fix the price instead of the process

10:04 – How Bari went from limited experience to premium packages in under six months

12:58 – Why letting clients tell you what they need on sales calls leads to doing three services for the price of one

17:38 – How to know if you're actually ready to build your first multi-part package right now


Mentioned In Two Things That Need to Be in Place Before You Build Your First Styling Package

How Bari Sholom Successfully Went From a Vintage Curation to a Personal Styling Business Fast

Join the Foundations of Professional Styling waitlist

Booked, Profitable, and Magnetic Private Podcast

Follow Nicole on Instagram

Leave a rating and review

]]> https://thestylingconsultancy.com/2026/04/09/before-you-build-your-first-styling-package/ Nicole Otchy - The Styling Consultancy Buzzsprout-18976986 Thu, 09 Apr 2026 04:00:00 -0400 1298 98 full false What Keeps New Personal Stylists From Feeling Ready to Launch What Keeps New Personal Stylists From Feeling Ready to Launch You've probably said some version of "I'm not ready yet" about your styling business and felt like that was the responsible answer. Maybe you're still researching platforms, tweaking your offers, or telling yourself you need a few more clients under your belt before you can really go for it. From the outside, it looks like you're doing everything right.

But most stylists I've talked to in this phase can't actually name what "ready" would look like. Not a number of clients, not a specific milestone. And without that, you end up stuck in a loop of researching, adjusting, and preparing that can stretch on for years. What I've found is that readiness isn't something you wait for. It's something you build. And most stylists are missing the one thing that would let them build it.

In this week's episode of The Six Figure Personal Stylist Podcast, I'm talking about what's really going on when you don't feel ready to start your styling business, what I learned from talking to hundreds of stylists who felt the same way, and the one thing that actually builds the kind of trust in yourself that lets you move.

00:49 – A book passage about a ceramics class that shows why the group trying to make the perfect pot ended up with the worst results

3:24 – Why "ready" is not a threshold you eventually cross and why you're actually waiting for a feeling that keeps moving

8:20 – The specific number of clients outside of your friends and family you need to work with before you can legitimately start charging professional rates

9:41 – The difference between raw experience and "evidence" and why only the latter leads to certainty

12:30 – How a lack of repeatable structure is often misdiagnosed as a lack of confidence or talent

16:57 – What this misdiagnosis looks like day-to-day as a stylist launching a business from scratch

19:36 – Why staying in the preparation phase feels neutral but is actually the most expensive decision you can make

21:37 – One question to ask yourself to find out if you're waiting to be ready or waiting for permission no one is coming to give you


Mentioned In What Keeps New Personal Stylists From Feeling Ready to Launch

Art & Fear: Observations on the Perils (and Rewards) of Artmaking by David Bayles and Ted Orland

Join the Foundations of Professional Styling waitlist

Booked, Profitable, and Magnetic Private Podcast

Follow Nicole on Instagram

Leave a rating and review

]]> You've probably said some version of "I'm not ready yet" about your styling business and felt like that was the responsible answer. Maybe you're still researching platforms, tweaking your offers, or telling yourself you need a few more clients under your belt before you can really go for it. From the outside, it looks like you're doing everything right.

But most stylists I've talked to in this phase can't actually name what "ready" would look like. Not a number of clients, not a specific milestone. And without that, you end up stuck in a loop of researching, adjusting, and preparing that can stretch on for years. What I've found is that readiness isn't something you wait for. It's something you build. And most stylists are missing the one thing that would let them build it.

In this week's episode of The Six Figure Personal Stylist Podcast, I'm talking about what's really going on when you don't feel ready to start your styling business, what I learned from talking to hundreds of stylists who felt the same way, and the one thing that actually builds the kind of trust in yourself that lets you move.

00:49 – A book passage about a ceramics class that shows why the group trying to make the perfect pot ended up with the worst results

3:24 – Why "ready" is not a threshold you eventually cross and why you're actually waiting for a feeling that keeps moving

8:20 – The specific number of clients outside of your friends and family you need to work with before you can legitimately start charging professional rates

9:41 – The difference between raw experience and "evidence" and why only the latter leads to certainty

12:30 – How a lack of repeatable structure is often misdiagnosed as a lack of confidence or talent

16:57 – What this misdiagnosis looks like day-to-day as a stylist launching a business from scratch

19:36 – Why staying in the preparation phase feels neutral but is actually the most expensive decision you can make

21:37 – One question to ask yourself to find out if you're waiting to be ready or waiting for permission no one is coming to give you


Mentioned In What Keeps New Personal Stylists From Feeling Ready to Launch

Art & Fear: Observations on the Perils (and Rewards) of Artmaking by David Bayles and Ted Orland

Join the Foundations of Professional Styling waitlist

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]]> https://thestylingconsultancy.com/2026/04/02/keeps-new-personal-stylists-ready-to-launch/ Nicole Otchy - The Styling Consultancy Buzzsprout-18938872 Thu, 02 Apr 2026 04:00:00 -0400 1438 97 full false What to Actually Focus on at Every Stage of Your Styling Business What to Actually Focus on at Every Stage of Your Styling Business Every stage of a styling business comes with its own challenges, and it doesn't matter how long you've been doing this. When you're focused on the wrong problem for the stage you're actually in, everything feels so much harder than it should.

Most stylists don't even realize they're doing it. You might be pouring energy into marketing strategies when you haven't figured out your one-to-one service yet, or trying to build a group program before you can consistently get people to buy from you. And instead of seeing that you're just solving the wrong problem, you start doubting yourself.

In this episode of The Six Figure Personal Stylist Podcast, I walk through the three phases of building a personal styling business and what you should actually be focused on in each one. If you've been feeling scattered or wondering why things aren't clicking, this one will help.

6:04 - Why you need real styling skills before you launch, and the milestones to hit in pre-launch

11:16 - The blood sugar rule I've lived and died by with every styling client

13:43 - Who to work with first and what to learn in Phase One (Mastery)

18:55 - How to create stable income and attract the right clients in Phase Two (Growth)

24:35 - Moving into thought leadership, additional revenue streams, and building a team in Phase Three (Expert)


Mentioned In What to Actually Focus on at Every Stage of Your Styling Business

How Bari Sholom Successfully Went From a Vintage Curation to Personal Styling Business Fast

Why Your Styling Business Isn’t Growing (and How to Fix It)

Follow Nicole on Instagram

Leave a rating and review

]]> Every stage of a styling business comes with its own challenges, and it doesn't matter how long you've been doing this. When you're focused on the wrong problem for the stage you're actually in, everything feels so much harder than it should.

Most stylists don't even realize they're doing it. You might be pouring energy into marketing strategies when you haven't figured out your one-to-one service yet, or trying to build a group program before you can consistently get people to buy from you. And instead of seeing that you're just solving the wrong problem, you start doubting yourself.

In this episode of The Six Figure Personal Stylist Podcast, I walk through the three phases of building a personal styling business and what you should actually be focused on in each one. If you've been feeling scattered or wondering why things aren't clicking, this one will help.

6:04 - Why you need real styling skills before you launch, and the milestones to hit in pre-launch

11:16 - The blood sugar rule I've lived and died by with every styling client

13:43 - Who to work with first and what to learn in Phase One (Mastery)

18:55 - How to create stable income and attract the right clients in Phase Two (Growth)

24:35 - Moving into thought leadership, additional revenue streams, and building a team in Phase Three (Expert)


Mentioned In What to Actually Focus on at Every Stage of Your Styling Business

How Bari Sholom Successfully Went From a Vintage Curation to Personal Styling Business Fast

Why Your Styling Business Isn’t Growing (and How to Fix It)

Follow Nicole on Instagram

Leave a rating and review

]]> https://thestylingconsultancy.com/2025/03/06/3-stages-of-building-a-successful-sustainable-personal-styling-business/ Nicole Otchy - The Styling Consultancy Buzzsprout-18870695 Thu, 26 Mar 2026 00:00:00 -0400 2030 full false Why Personal Stylists Get Stuck in a Boom-and-Bust Business Cycle Why Personal Stylists Get Stuck in a Boom-and-Bust Business Cycle You've been doing this long enough to know your work is good. The client results are there. The testimonials are there. And still, every time a slow season hits or life gets in the way, you feel like you're rebuilding from zero. Not on your packages or your process. Just the momentum. The feeling of actually having a business instead of a streak of good months.

The explanation that follows almost always sounds the same. Something is wrong with you. Not enough discipline, not enough motivation, some invisible trait everyone else seems to have figured out. That story is both common and wrong. The boom-and-bust cycle isn't a character flaw. It's what happens when a business has no structural support underneath it.

In this week's episode of The Six Figure Personal Stylist Podcast, I'm talking about why stylists get stuck in this cycle, why the instinct to blame yourself is so common and so damaging, and what's actually going on underneath the inconsistency.

1:01 – A cycle that looks random on the surface but follows a predictable pattern once you see what’s underneath

4:21 – Why business inconsistency stops feeling logistical and starts feeling like a reflection of who you are

8:25 – Two types of boom-or-bust stylists who appear completely different but face the same problem

14:15 – Why working harder, learning more, or investing in another program rarely fixes the real issue

20:08 – The hidden gap between results and revenue, and the small internal spark that keeps stylists from walking away 

24:52 – Why most stylists are solving problems out of order and how trying to fix everything at once quietly stalls progress

30:00 – Quick recap and final thoughts about why your struggle may not mean what you think it does


Mentioned In Why Personal Stylists Get Stuck in a Boom-and-Bust Business Cycle 

Popular Questions About Personal Stylist Client Interactions

Apply Now for The Six Figure Personal Stylist Revenue Accelerator

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]]> You've been doing this long enough to know your work is good. The client results are there. The testimonials are there. And still, every time a slow season hits or life gets in the way, you feel like you're rebuilding from zero. Not on your packages or your process. Just the momentum. The feeling of actually having a business instead of a streak of good months.

The explanation that follows almost always sounds the same. Something is wrong with you. Not enough discipline, not enough motivation, some invisible trait everyone else seems to have figured out. That story is both common and wrong. The boom-and-bust cycle isn't a character flaw. It's what happens when a business has no structural support underneath it.

In this week's episode of The Six Figure Personal Stylist Podcast, I'm talking about why stylists get stuck in this cycle, why the instinct to blame yourself is so common and so damaging, and what's actually going on underneath the inconsistency.

1:01 – A cycle that looks random on the surface but follows a predictable pattern once you see what’s underneath

4:21 – Why business inconsistency stops feeling logistical and starts feeling like a reflection of who you are

8:25 – Two types of boom-or-bust stylists who appear completely different but face the same problem

14:15 – Why working harder, learning more, or investing in another program rarely fixes the real issue

20:08 – The hidden gap between results and revenue, and the small internal spark that keeps stylists from walking away 

24:52 – Why most stylists are solving problems out of order and how trying to fix everything at once quietly stalls progress

30:00 – Quick recap and final thoughts about why your struggle may not mean what you think it does


Mentioned In Why Personal Stylists Get Stuck in a Boom-and-Bust Business Cycle 

Popular Questions About Personal Stylist Client Interactions

Apply Now for The Six Figure Personal Stylist Revenue Accelerator

Booked, Profitable, and Magnetic Private Podcast

Follow Nicole on Instagram

Leave a rating and review

]]> https://thestylingconsultancy.com/2026/03/19/personal-stylists-boomand-bust-business-cycle/ Nicole Otchy - The Styling Consultancy Buzzsprout-18864831 Thu, 19 Mar 2026 04:00:00 -0400 2019 96 full false Raising Your Prices Even When You're Scared with Michelle Loo Raising Your Prices Even When You're Scared with Michelle Loo Six months into her personal styling business, Michelle Loo had done everything most stylists think they're supposed to do. She had training. She had systems. She had clients who were strangers, not just friends doing favors.

On paper, the foundation was there, but the business still wasn't behaving like a business that could replace a corporate salary. The missing piece wasn't styling skill. It was learning how to sell, how to market herself, and how to believe her work was worth twice what she had been charging.

In this episode of The Six Figure Personal Stylist Podcast, Michelle shares what actually happened when she started confronting the parts of business that feel personal. Saying her new price out loud on a sales call, claiming a niche she already knew better than anyone else, and what it took to keep going when she wasn't sure any of it would work.

2:23 – What went through Michelle’s head the first time she said her price out loud on a sales call

4:39 – The pre-sales call mindset ritual that helps Michelle move through imposter syndrome

9:08 – How Michelle came into personal styling (and the Accelerator Program) after 16 years in corporate tech HR

11:31 – How Michelle realized that “comfortable” pricing and pro bono feedback had quietly trapped her into meaning less than minimum wage

15:33 – How Michelle has changed her marketing and her relationship with marketing

19:00 – HR skills learned in the corporate world that Michelle brought to her business 

20:32 – How Michelle discovered her most powerful positioning hidden in plain sight

24:34 – The in-person event that turned out to be a big win for Michelle

26:59 – Michelle’s biggest fear about her business and seeing wins even in things that don’t go as desired

35:12 – What actually builds trust with clients long before they ever book a call

37:11 – What excites Michelle most about her business going forward


Mentioned In Raising Your Prices Even When You're Scared with Michelle Loo

Michelle Loo on Instagram and LinkedIn

Apply Now for The Six Figure Personal Stylist Revenue Accelerator

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]]> Six months into her personal styling business, Michelle Loo had done everything most stylists think they're supposed to do. She had training. She had systems. She had clients who were strangers, not just friends doing favors.

On paper, the foundation was there, but the business still wasn't behaving like a business that could replace a corporate salary. The missing piece wasn't styling skill. It was learning how to sell, how to market herself, and how to believe her work was worth twice what she had been charging.

In this episode of The Six Figure Personal Stylist Podcast, Michelle shares what actually happened when she started confronting the parts of business that feel personal. Saying her new price out loud on a sales call, claiming a niche she already knew better than anyone else, and what it took to keep going when she wasn't sure any of it would work.

2:23 – What went through Michelle’s head the first time she said her price out loud on a sales call

4:39 – The pre-sales call mindset ritual that helps Michelle move through imposter syndrome

9:08 – How Michelle came into personal styling (and the Accelerator Program) after 16 years in corporate tech HR

11:31 – How Michelle realized that “comfortable” pricing and pro bono feedback had quietly trapped her into meaning less than minimum wage

15:33 – How Michelle has changed her marketing and her relationship with marketing

19:00 – HR skills learned in the corporate world that Michelle brought to her business 

20:32 – How Michelle discovered her most powerful positioning hidden in plain sight

24:34 – The in-person event that turned out to be a big win for Michelle

26:59 – Michelle’s biggest fear about her business and seeing wins even in things that don’t go as desired

35:12 – What actually builds trust with clients long before they ever book a call

37:11 – What excites Michelle most about her business going forward


Mentioned In Raising Your Prices Even When You're Scared with Michelle Loo

Michelle Loo on Instagram and LinkedIn

Apply Now for The Six Figure Personal Stylist Revenue Accelerator

Booked, Profitable, and Magnetic Private Podcast

Follow Nicole on Instagram

Leave a rating and review

]]> https://thestylingconsultancy.com/2026/03/12/raising-your-prices-even-when-youre-scared-michelle-loo/ Nicole Otchy - The Styling Consultancy Buzzsprout-18817738 Thu, 12 Mar 2026 04:00:00 -0400 2413 95 full false Why Your Niche Isn't Filtering for the Right Personal Styling Clients Why Your Niche Isn't Filtering for the Right Personal Styling Clients You have a niche. It's probably something like "helping working women feel confident getting dressed every day" and it's sitting in your Instagram bio right now. You post about it. You're getting people onto discovery calls who seem like a perfect fit. But the follow-through rate is about 50-50 at best, and you're not totally sure how to fix that.

Describing a person is not the same thing as filtering for someone who is ready to participate in a transformation. And until you understand the difference, your pricing is going to keep doing that filtering work in the wrong direction.

In this week's episode of The Six Figure Personal Stylist Podcast, I'm breaking down what a participation profile is, why your pricing is doing most of your filtering work whether you realize it or not, and what to change so the right clients stop slipping through.

2:53 – Three essential components of a Participation Profile that determine client success

5:06 – What happens when you don't have a filter in place for client readiness

5:59 – The psychological shift that happens when a client pays with their attention, not just their wallet

8:54 – The hidden way underpricing sabotages your ability to provide high-quality delivery

10:50 – Why high-level, busy clients view low price points as a professional liability

17:28 – Why you’re clinging to low prices and the snowball effect on you and your business

20:50 – The next step if your niche strategy and pricing have been working against each other


Mentioned In Why Your Niche Isn't Filtering for the Right Personal Styling Clients

How Bari Sholom Successfully Went From a Vintage Curation to a Personal Styling Business Fast

Apply Now for The Six Figure Personal Stylist Revenue Accelerator

Booked, Profitable, and Magnetic Private Podcast

Follow Nicole on Instagram

Leave a rating and review

]]> You have a niche. It's probably something like "helping working women feel confident getting dressed every day" and it's sitting in your Instagram bio right now. You post about it. You're getting people onto discovery calls who seem like a perfect fit. But the follow-through rate is about 50-50 at best, and you're not totally sure how to fix that.

Describing a person is not the same thing as filtering for someone who is ready to participate in a transformation. And until you understand the difference, your pricing is going to keep doing that filtering work in the wrong direction.

In this week's episode of The Six Figure Personal Stylist Podcast, I'm breaking down what a participation profile is, why your pricing is doing most of your filtering work whether you realize it or not, and what to change so the right clients stop slipping through.

2:53 – Three essential components of a Participation Profile that determine client success

5:06 – What happens when you don't have a filter in place for client readiness

5:59 – The psychological shift that happens when a client pays with their attention, not just their wallet

8:54 – The hidden way underpricing sabotages your ability to provide high-quality delivery

10:50 – Why high-level, busy clients view low price points as a professional liability

17:28 – Why you’re clinging to low prices and the snowball effect on you and your business

20:50 – The next step if your niche strategy and pricing have been working against each other


Mentioned In Why Your Niche Isn't Filtering for the Right Personal Styling Clients

How Bari Sholom Successfully Went From a Vintage Curation to a Personal Styling Business Fast

Apply Now for The Six Figure Personal Stylist Revenue Accelerator

Booked, Profitable, and Magnetic Private Podcast

Follow Nicole on Instagram

Leave a rating and review

]]> https://thestylingconsultancy.com/2026/03/05/your-niche-isnt-filtering-for-the-right-personal-styling-clients/ Nicole Otchy - The Styling Consultancy Buzzsprout-18776719 Thu, 05 Mar 2026 04:00:00 -0500 1401 94 full false How Perfectionism Is Blocking Your Growth as a Personal Stylist How Perfectionism Is Blocking Your Growth as a Personal Stylist You've been tweaking your website for six months. You rewrote your packages again. You recorded that reel and deleted it because the lighting was off. You tell yourself you just have high standards. But if you're being honest, nothing is actually moving.

I know because I've been there. And I work with stylists in this exact place all the time. That's not high standards. That's perfectionism. And it is costing you more than you realize.

In this week's episode of The Six Figure Personal Stylist Podcast, I'm getting into exactly how perfectionism shows up in a styling business, what it's actually costing you, and how to start moving forward without waiting until everything feels ready.

1:01 – How scaling forced me to confront my perfectionism head-on

5:38 – Why perfectionism often hides inside growth-minded stylists

7:58 – How perfectionism shows up with many of the stylists I work with

12:01 – The emotional economics behind staying small and feeling safe

17:16 – The surprising trust-building power of admitting mistakes publicly

20:14 – What your perfectionism is actually costing you

22:43 – How perfectionism distorts perspective for both you and your clients

27:21 – How imperfect visibility can create a magnetic client connection

29:52 – Perfectionist stylists who get the most out of Accelerator 

32:11 – How I’ve structured the program to help stylists with perfectionism


Mentioned In How Perfectionism Is Blocking Your Growth as a Personal Stylist

Overcome Perfectionism and Unleash Your Business Potential with Kristen Cain

Apply Now for The Six Figure Personal Stylist Revenue Accelerator

Booked, Profitable, and Magnetic Private Podcast

Follow Nicole on Instagram

Leave a rating and review

]]> You've been tweaking your website for six months. You rewrote your packages again. You recorded that reel and deleted it because the lighting was off. You tell yourself you just have high standards. But if you're being honest, nothing is actually moving.

I know because I've been there. And I work with stylists in this exact place all the time. That's not high standards. That's perfectionism. And it is costing you more than you realize.

In this week's episode of The Six Figure Personal Stylist Podcast, I'm getting into exactly how perfectionism shows up in a styling business, what it's actually costing you, and how to start moving forward without waiting until everything feels ready.

1:01 – How scaling forced me to confront my perfectionism head-on

5:38 – Why perfectionism often hides inside growth-minded stylists

7:58 – How perfectionism shows up with many of the stylists I work with

12:01 – The emotional economics behind staying small and feeling safe

17:16 – The surprising trust-building power of admitting mistakes publicly

20:14 – What your perfectionism is actually costing you

22:43 – How perfectionism distorts perspective for both you and your clients

27:21 – How imperfect visibility can create a magnetic client connection

29:52 – Perfectionist stylists who get the most out of Accelerator 

32:11 – How I’ve structured the program to help stylists with perfectionism


Mentioned In How Perfectionism Is Blocking Your Growth as a Personal Stylist

Overcome Perfectionism and Unleash Your Business Potential with Kristen Cain

Apply Now for The Six Figure Personal Stylist Revenue Accelerator

Booked, Profitable, and Magnetic Private Podcast

Follow Nicole on Instagram

Leave a rating and review

]]> https://thestylingconsultancy.com/2026/02/26/perfectionism-is-blocking-your-growth-as-a-personal-stylist/ Nicole Otchy - The Styling Consultancy Buzzsprout-18742964 Thu, 26 Feb 2026 04:00:00 -0500 2266 93 full false Why Building a Course Is the Wrong Fix for Your Styling Business Why Building a Course Is the Wrong Fix for Your Styling Business If you've ever thought a course was going to be the thing that finally made your styling business feel stable, I get it. I've been in that place where the one-to-one grind feels unsustainable and everything online is telling you to scale, go passive, create it once and sell it forever. It's a very easy thing to believe when you're exhausted.

But a course doesn't fix an unstable business. It multiplies whatever is already true in it. And I've watched established stylists with real careers behind them build one and come out the other side more exhausted, more broke, and more discouraged.

In this episode of The Six Figure Personal Stylist Podcast, I'm breaking down why a course is actually an advanced business move, what you need to have in place before it makes sense, and what to focus on instead if you're still in that good month, dead month cycle.

2:40 – The hidden cost of adding complexity to an already unstable foundation

4:30 – How burnout distorts decision-making and makes “passive” look like salvation

8:07 – What most stylists are really craving when they say they want passive income

10:00 – The skill gap no one talks about in creative industries

13:13 – Why failed launches feel personal and how to separate identity from skill

15:32 – Why a course isn’t just an end product and what a successful one requires

18:39 – The six-question filter that reveals whether a course is strategic or reactive

21:05 – The choice facing you right now


Mentioned In Why Building a Course Is the Wrong Fix for Your Styling Business

Apply Now for The Six Figure Personal Stylist Revenue Accelerator

Booked, Profitable, and Magnetic Private Podcast

Follow Nicole on Instagram

Leave a rating and review

]]> If you've ever thought a course was going to be the thing that finally made your styling business feel stable, I get it. I've been in that place where the one-to-one grind feels unsustainable and everything online is telling you to scale, go passive, create it once and sell it forever. It's a very easy thing to believe when you're exhausted.

But a course doesn't fix an unstable business. It multiplies whatever is already true in it. And I've watched established stylists with real careers behind them build one and come out the other side more exhausted, more broke, and more discouraged.

In this episode of The Six Figure Personal Stylist Podcast, I'm breaking down why a course is actually an advanced business move, what you need to have in place before it makes sense, and what to focus on instead if you're still in that good month, dead month cycle.

2:40 – The hidden cost of adding complexity to an already unstable foundation

4:30 – How burnout distorts decision-making and makes “passive” look like salvation

8:07 – What most stylists are really craving when they say they want passive income

10:00 – The skill gap no one talks about in creative industries

13:13 – Why failed launches feel personal and how to separate identity from skill

15:32 – Why a course isn’t just an end product and what a successful one requires

18:39 – The six-question filter that reveals whether a course is strategic or reactive

21:05 – The choice facing you right now


Mentioned In Why Building a Course Is the Wrong Fix for Your Styling Business

Apply Now for The Six Figure Personal Stylist Revenue Accelerator

Booked, Profitable, and Magnetic Private Podcast

Follow Nicole on Instagram

Leave a rating and review

]]> https://thestylingconsultancy.com/2026/02/19/why-building-a-course-is-the-wrong-fix-for-your-styling-business/ Nicole Otchy - The Styling Consultancy Buzzsprout-18671002 Thu, 19 Feb 2026 04:00:00 -0500 1533 92 full false How Niching Down and Raising Prices Led to a Sold-Out Season with Sophia Bayly How Niching Down and Raising Prices Led to a Sold-Out Season with Sophia Bayly Sophia Bayly didn't wait until she felt ready. She raised her prices, niched down into six- and seven-figure entrepreneurs, and relaunched her signature offer with completely new messaging. She sold out in two weeks, signed 17 clients, and booked herself out through the end of the year.

But none of that happened overnight. Sophia had been launching before we worked together, undercharging and overdelivering, and stuck in the cycle most stylists know too well — too busy to be strategic, not profitable enough to slow down. What changed was how she thought about her pricing, her people, and what she was actually willing to let go of to get to the next level.

In this episode of The Six Figure Personal Stylist Podcast, we get into what shifted when she stopped being a generalist, why the clients who pay less often take the most, what it actually looks like to use a launch model as a stylist, and why the "but I'm not in America" objection is a mindset issue, not a market one.

2:19 – The specific moment Sophia chose her new, higher standards over comfort

4:10 – The subtle resentment that signals it is time to raise your prices

7:05 – Why your circle can influence your ceiling

8:58 – Why Sophia decided on the launch model and why iteration matters

13:37 – The quantum leaps that came with each launch for Sophia

16:01 – How Sophia still keeps people engaged through marketing, even though she’s booked out

17:21 – A perspective to take the edge off launching and why this model makes the most sense for stylists

20:09 – What “CEO quiet time” really looks like in slow months

22:14 – One unexpected perception about the industry that I often get questioned on

26:54 – A surprising launch lesson about people’s perspective and why you have to consistently present yourself as who you are 

31:06 – One takeaway from the course that helped Sophia reshape her messaging, positioning, and niche


Mentioned In How Niching Down and Raising Prices Led to a Sold-Out Season with Sophia Bayly

Sophia Bayly | Instagram | LinkedIn

Coming Up Roses

Slow Down to Speed Up: How to Use Slow Periods to Boost Your Styling Business

Apply Now for The Six Figure Personal Stylist Revenue Accelerator

Booked, Profitable, and Magnetic Private Podcast

Follow Nicole on Instagram

Leave a rating and review

]]> Sophia Bayly didn't wait until she felt ready. She raised her prices, niched down into six- and seven-figure entrepreneurs, and relaunched her signature offer with completely new messaging. She sold out in two weeks, signed 17 clients, and booked herself out through the end of the year.

But none of that happened overnight. Sophia had been launching before we worked together, undercharging and overdelivering, and stuck in the cycle most stylists know too well — too busy to be strategic, not profitable enough to slow down. What changed was how she thought about her pricing, her people, and what she was actually willing to let go of to get to the next level.

In this episode of The Six Figure Personal Stylist Podcast, we get into what shifted when she stopped being a generalist, why the clients who pay less often take the most, what it actually looks like to use a launch model as a stylist, and why the "but I'm not in America" objection is a mindset issue, not a market one.

2:19 – The specific moment Sophia chose her new, higher standards over comfort

4:10 – The subtle resentment that signals it is time to raise your prices

7:05 – Why your circle can influence your ceiling

8:58 – Why Sophia decided on the launch model and why iteration matters

13:37 – The quantum leaps that came with each launch for Sophia

16:01 – How Sophia still keeps people engaged through marketing, even though she’s booked out

17:21 – A perspective to take the edge off launching and why this model makes the most sense for stylists

20:09 – What “CEO quiet time” really looks like in slow months

22:14 – One unexpected perception about the industry that I often get questioned on

26:54 – A surprising launch lesson about people’s perspective and why you have to consistently present yourself as who you are 

31:06 – One takeaway from the course that helped Sophia reshape her messaging, positioning, and niche


Mentioned In How Niching Down and Raising Prices Led to a Sold-Out Season with Sophia Bayly

Sophia Bayly | Instagram | LinkedIn

Coming Up Roses

Slow Down to Speed Up: How to Use Slow Periods to Boost Your Styling Business

Apply Now for The Six Figure Personal Stylist Revenue Accelerator

Booked, Profitable, and Magnetic Private Podcast

Follow Nicole on Instagram

Leave a rating and review

]]> https://thestylingconsultancy.com/2026/02/12/niching-down-and-raising-prices-led-to-a-sold-out-season-sophia-bayly/ Nicole Otchy - The Styling Consultancy Buzzsprout-18651807 Thu, 12 Feb 2026 04:00:00 -0500 2132 91 full false The Business Design Problem Every Stylist Mistakes as a Marketing Problem The Business Design Problem Every Stylist Mistakes as a Marketing Problem Struggling to book styling clients? Your issue might not be a marketing problem, but a business design problem that is showing up in your marketing. Creating better content or using different tactics or techniques isn’t going to fix it, because there’s a gap you need to close first. 

Marketing is the translation of client results into persuasive stories that make people want to buy. So you need your offer (what you promise the client) to connect to the proof that it works. Without a well-designed business model and repeatable process that makes that clear and reliable, your marketing efforts will feel ineffective. 

In this episode of the Six Figure Personal Stylist Podcast, I'm sharing a framework that connects your promise to the proof through client sessions and outcomes. I outline how to structure your sessions and messaging to create reliable transformations that can be marketed clearly. By fixing your promise-proof gap, you’ll sharpen your content, simplify your sales calls, and increase your referrals.

2:03 – Why your business design (and lack of specificity) is the foundation of your marketing problem, not your content

7:48 – The framework that connects your promise to proof that your marketing can truthfully sell

11:27 – What stylists typically get wrong when stating promises 

13:56 – Examples of specific promises that styling clients want to pay for 

16:47 – How to build styling sessions that prove the promise you’re making

20:40 – What your marketing feels like when your promise and proof don’t align

24:26 – The shift in your marketing when your promise and proof are aligned

27:40 – How Income Accelerator helps rebuild the promise and proof of your business model and integrate identity-led styling sessions

Mentioned In The Business Design Problem Every Stylist Mistakes as a Marketing Problem

Apply Now for The Six Figure Personal Stylist Revenue Accelerator

Booked, Profitable, and Magnetic Private Podcast

Follow Nicole on Instagram

Leave a rating and review

]]> Struggling to book styling clients? Your issue might not be a marketing problem, but a business design problem that is showing up in your marketing. Creating better content or using different tactics or techniques isn’t going to fix it, because there’s a gap you need to close first. 

Marketing is the translation of client results into persuasive stories that make people want to buy. So you need your offer (what you promise the client) to connect to the proof that it works. Without a well-designed business model and repeatable process that makes that clear and reliable, your marketing efforts will feel ineffective. 

In this episode of the Six Figure Personal Stylist Podcast, I'm sharing a framework that connects your promise to the proof through client sessions and outcomes. I outline how to structure your sessions and messaging to create reliable transformations that can be marketed clearly. By fixing your promise-proof gap, you’ll sharpen your content, simplify your sales calls, and increase your referrals.

2:03 – Why your business design (and lack of specificity) is the foundation of your marketing problem, not your content

7:48 – The framework that connects your promise to proof that your marketing can truthfully sell

11:27 – What stylists typically get wrong when stating promises 

13:56 – Examples of specific promises that styling clients want to pay for 

16:47 – How to build styling sessions that prove the promise you’re making

20:40 – What your marketing feels like when your promise and proof don’t align

24:26 – The shift in your marketing when your promise and proof are aligned

27:40 – How Income Accelerator helps rebuild the promise and proof of your business model and integrate identity-led styling sessions

Mentioned In The Business Design Problem Every Stylist Mistakes as a Marketing Problem

Apply Now for The Six Figure Personal Stylist Revenue Accelerator

Booked, Profitable, and Magnetic Private Podcast

Follow Nicole on Instagram

Leave a rating and review

]]> https://thestylingconsultancy.com/2026/02/05/business-design-problem-every-stylist-mistakes-as-a-marketing-problem/ Nicole Otchy - The Styling Consultancy Buzzsprout-18618742 Thu, 05 Feb 2026 04:00:00 -0500 1868 90 full false Why Most Styling Businesses Can’t Deliver the Transformation They Promise Why Most Styling Businesses Can’t Deliver the Transformation They Promise Transformation isn't a client feeling seen during your session. It's not earning more because you call your packages transformational. It's not even your client leaving your work together feeling confident or getting compliments on their new look. Transformation is behavior change that lasts long after your time together ends. It's a client standing in her closet six months later and making different decisions because something foundational in how she sees herself has shifted.

Most styling businesses can't deliver that kind of transformation because they're built on what I call a reactive business model. Every client gets squeezed into your schedule based on availability. Sessions unfold based on what that particular client needs in the moment, not a pre-planned process. You customize everything because you think that's good service. The result is you're exhausted, you can't predict what creates breakthrough moments, and your income hits a ceiling because the model isn't sustainable.

In this episode of the Six Figure Personal Stylist Podcast, I'm walking through what real transformation looked like with one of my own styling clients, why reactive business models cap your income in three specific ways, and how the Identity-Led Styling Method I've been building creates reliable results. Your business model isn't boring backend work. It's the actual structure that holds the transformation.

1:01 – The client transformation I didn’t realize had happened and what it says about the real timeline of identity-level work

4:55 – What styling transformation really is and how the industry has diluted, misquoted, and even repackaged it incorrectly

7:33 – Why common behaviors that stylists label as “good customer service” are actually evidence of a reactive business model

11:23 – The reality and impact of having a reactive styling business (and a real-life example of what it looks like)

19:22 – Three specific income caps built directly into the reactive model and why you can’t solve them with “mindset work”

26:17 – Identity-led styling and why it requires a business container designed for depth 


Mentioned In Why Most Styling Businesses Can’t Deliver the Transformation They Promise

The Six Figure Personal Stylist Revenue Accelerator Waitlist

Booked, Profitable, and Magnetic Private Podcast

Follow Nicole on Instagram

Leave a rating and review

]]> Transformation isn't a client feeling seen during your session. It's not earning more because you call your packages transformational. It's not even your client leaving your work together feeling confident or getting compliments on their new look. Transformation is behavior change that lasts long after your time together ends. It's a client standing in her closet six months later and making different decisions because something foundational in how she sees herself has shifted.

Most styling businesses can't deliver that kind of transformation because they're built on what I call a reactive business model. Every client gets squeezed into your schedule based on availability. Sessions unfold based on what that particular client needs in the moment, not a pre-planned process. You customize everything because you think that's good service. The result is you're exhausted, you can't predict what creates breakthrough moments, and your income hits a ceiling because the model isn't sustainable.

In this episode of the Six Figure Personal Stylist Podcast, I'm walking through what real transformation looked like with one of my own styling clients, why reactive business models cap your income in three specific ways, and how the Identity-Led Styling Method I've been building creates reliable results. Your business model isn't boring backend work. It's the actual structure that holds the transformation.

1:01 – The client transformation I didn’t realize had happened and what it says about the real timeline of identity-level work

4:55 – What styling transformation really is and how the industry has diluted, misquoted, and even repackaged it incorrectly

7:33 – Why common behaviors that stylists label as “good customer service” are actually evidence of a reactive business model

11:23 – The reality and impact of having a reactive styling business (and a real-life example of what it looks like)

19:22 – Three specific income caps built directly into the reactive model and why you can’t solve them with “mindset work”

26:17 – Identity-led styling and why it requires a business container designed for depth 


Mentioned In Why Most Styling Businesses Can’t Deliver the Transformation They Promise

The Six Figure Personal Stylist Revenue Accelerator Waitlist

Booked, Profitable, and Magnetic Private Podcast

Follow Nicole on Instagram

Leave a rating and review

]]> Nicole Otchy - The Styling Consultancy Buzzsprout-18543305 Thu, 29 Jan 2026 04:00:00 -0500 2018 89 full false Why Burnt Out But Not Booked Out Happens to Personal Stylists Why Burnt Out But Not Booked Out Happens to Personal Stylists If I could go back and tell myself one thing as a stylist who took six years to hit seven figures, it would be this. Stop trying to sell confidence. You can't deliver it. And the longer you keep trying, the longer you'll stay stuck, overworking, undercharging, and wondering why your marketing isn't landing.

Most stylists don't actually know why their work works. They fall back on vague promises because they're not sure what creates transformation. So they promise confidence, attract clients who want to outsource their emotional world, and end up doing emotional labor instead of professional styling work. This is why so many stylists are burnt out but not booked out.

In this episode of the Six Figure Personal Stylist Podcast, I'm explaining why confidence isn't a deliverable, what actually makes styling work transformational, and how to stop attracting clients who should never have been in your world in the first place. If your business feels like it depends on how your clients feel on any given day, this episode will change how you think about everything you're selling.

1:01 – Why this common promise quietly undermines your authority, pricing, and sustainability

2:50 – The hidden reason stylists end up doing far more than they’re hired to do

4:55 – What truly distinguishes professional styling from tasks anyone can replicate

7:39 – How pricing impacts your presence when working with clients

10:47 – How clarity in your process reshapes your marketing, boundaries, and client quality

15:17 – Three things that happen immediately when you sell your process instead of tasks

18:25 – The link between scaling, clarity, and structure in your styling business


Mentioned In Why Selling Confidence Is Keeping Most Stylists Burnt Out

How the Income Accelerator Program Can Elevate Your Styling Business

The Six Figure Personal Stylist Revenue Accelerator Waitlist

Booked, Profitable, and Magnetic Private Podcast

Follow Nicole on Instagram

Leave a rating and review

]]> If I could go back and tell myself one thing as a stylist who took six years to hit seven figures, it would be this. Stop trying to sell confidence. You can't deliver it. And the longer you keep trying, the longer you'll stay stuck, overworking, undercharging, and wondering why your marketing isn't landing.

Most stylists don't actually know why their work works. They fall back on vague promises because they're not sure what creates transformation. So they promise confidence, attract clients who want to outsource their emotional world, and end up doing emotional labor instead of professional styling work. This is why so many stylists are burnt out but not booked out.

In this episode of the Six Figure Personal Stylist Podcast, I'm explaining why confidence isn't a deliverable, what actually makes styling work transformational, and how to stop attracting clients who should never have been in your world in the first place. If your business feels like it depends on how your clients feel on any given day, this episode will change how you think about everything you're selling.

1:01 – Why this common promise quietly undermines your authority, pricing, and sustainability

2:50 – The hidden reason stylists end up doing far more than they’re hired to do

4:55 – What truly distinguishes professional styling from tasks anyone can replicate

7:39 – How pricing impacts your presence when working with clients

10:47 – How clarity in your process reshapes your marketing, boundaries, and client quality

15:17 – Three things that happen immediately when you sell your process instead of tasks

18:25 – The link between scaling, clarity, and structure in your styling business


Mentioned In Why Selling Confidence Is Keeping Most Stylists Burnt Out

How the Income Accelerator Program Can Elevate Your Styling Business

The Six Figure Personal Stylist Revenue Accelerator Waitlist

Booked, Profitable, and Magnetic Private Podcast

Follow Nicole on Instagram

Leave a rating and review

]]> https://thestylingconsultancy.com/2026/01/22/burnt-out-but-not-booked-out-personal-stylists/ Nicole Otchy - The Styling Consultancy Buzzsprout-18503006 Thu, 22 Jan 2026 04:00:00 -0500 1370 88 full false When Good Styling Isn't Enough to Grow Your Business When Good Styling Isn't Enough to Grow Your Business Nearly every personal stylist has a moment in their business where effort stops translating into momentum. You’re no longer a beginner, but you’re not encountering the ease, confidence, or profitability you were promised would come with experience. And because no one really talks about this phase honestly, it starts to feel personal.

This is the plateau phase that appears just before real expansion. It’s created when your identity, business model, and self-concept are no longer aligned with who you’ve become. It’s where comparison gets louder, motivation drops, and the temptation to blame yourself (or the economy) creeps in. It’s also the stage where many talented stylists walk away.

In this episode of the Six Figure Personal Stylist Podcast, I'm breaking down why this crossroads is unavoidable, why tactics won’t fix it, and why the discomfort you’re feeling is actually pointing directly to your next level. I’ll reveal how this stagnation is a signal to level up (not burn it all down), and invite you to make the most important decision of your business so far.

2:45 – The hidden stage of business growth most stylists don’t realize they’re in

6:33 – What happens in this phase that causes you to take your eye off what really matters

9:24 – The subtle cycle that pulls experienced stylists out of alignment with their audience

15:09 – Why business plateaus hit stylists harder than most entrepreneurs

17:35 – The painful in-between stage where experience, awareness, and identity are no longer aligned

19:24 – Why the clients you attract at this stage often reflect more about your boundaries than your skills

21:56 – What comparison, demoralization, and exhaustion are really pointing to

24:00 – The choice that determines whether your business evolves or quietly taps out

28:49 – How your own growth becomes the ceiling (or catalyst) for your clients’ results

Mentioned In When Good Styling Isn't Enough to Grow Your Business

Why Discounts Are Not the Slow Season Solution for Your Styling Business

How the Income Accelerator Program Can Elevate Your Styling Business

Income Accelerator Waitlist

Booked, Profitable, and Magnetic Private Podcast

Follow Nicole on Instagram

Leave a rating and review

]]> Nearly every personal stylist has a moment in their business where effort stops translating into momentum. You’re no longer a beginner, but you’re not encountering the ease, confidence, or profitability you were promised would come with experience. And because no one really talks about this phase honestly, it starts to feel personal.

This is the plateau phase that appears just before real expansion. It’s created when your identity, business model, and self-concept are no longer aligned with who you’ve become. It’s where comparison gets louder, motivation drops, and the temptation to blame yourself (or the economy) creeps in. It’s also the stage where many talented stylists walk away.

In this episode of the Six Figure Personal Stylist Podcast, I'm breaking down why this crossroads is unavoidable, why tactics won’t fix it, and why the discomfort you’re feeling is actually pointing directly to your next level. I’ll reveal how this stagnation is a signal to level up (not burn it all down), and invite you to make the most important decision of your business so far.

2:45 – The hidden stage of business growth most stylists don’t realize they’re in

6:33 – What happens in this phase that causes you to take your eye off what really matters

9:24 – The subtle cycle that pulls experienced stylists out of alignment with their audience

15:09 – Why business plateaus hit stylists harder than most entrepreneurs

17:35 – The painful in-between stage where experience, awareness, and identity are no longer aligned

19:24 – Why the clients you attract at this stage often reflect more about your boundaries than your skills

21:56 – What comparison, demoralization, and exhaustion are really pointing to

24:00 – The choice that determines whether your business evolves or quietly taps out

28:49 – How your own growth becomes the ceiling (or catalyst) for your clients’ results

Mentioned In When Good Styling Isn't Enough to Grow Your Business

Why Discounts Are Not the Slow Season Solution for Your Styling Business

How the Income Accelerator Program Can Elevate Your Styling Business

Income Accelerator Waitlist

Booked, Profitable, and Magnetic Private Podcast

Follow Nicole on Instagram

Leave a rating and review

]]> https://thestylingconsultancy.com/2026/01/15/when-good-styling-isnt-enough-to-grow-your-business/ Nicole Otchy - The Styling Consultancy Buzzsprout-18381737 Thu, 15 Jan 2026 04:00:00 -0500 1897 87 full false How Asma Parvez Built a Thriving Styling Business Without Sacrificing Her Life How Asma Parvez Built a Thriving Styling Business Without Sacrificing Her Life Asma Parvez’s career has been anything but linear. Yet, her unwavering conviction has carried her through every reinvention. From her early days of anonymously blogging about modest fashion to styling women for magazine covers, and becoming the trusted image partner for powerhouse founders, her path reveals what it actually looks like to build a purpose-driven styling business while navigating motherhood, faith, visibility fears, burnout, and a child with special needs.

Asma’s story is compelling because it refuses the myth of effortless success. And what emerges is a portrait of a woman whose business is grounded in integrity, sustainability, and a profound belief in women’s inherent power. She’s an example of how the transformation you lead begins with the transformation you claim.

In this episode of The Six Figure Personal Stylist Podcast, we explore how Asma balances her ambition with family, her spirituality with strategy, her creativity with structure, and her personal evolution with professional responsibility. She shares openly about the limits she protects, the confidence she had to develop, and how stepping into visibility became an act of service (not self-promotion).

1:53 – How a creative outlet became the seed of a now-high-visibility styling business

4:28 – What inspired Asma to reach out to me for mentorship (before I started the consultancy)

8:00 – The internal shift that allowed Asma to confidently style powerful women across industries

12:22 – The leap of courage that turned into discernment, where everything about Asma’s confidence and impact changed 

14:34 – Why Asma’s niche began one way, then expanded far beyond what she expected

16:45 – How Asma’s personal and professional approach to style prioritizes sustainability

18:34 – How Asma became a personal stylist to Poppi founder Allison Ellsworth

22:21 – Why being visibly Muslim didn’t limit trust in Asma’s personal power or ability to style non-Muslim women, but clarified it

26:08 – What Asma’s faith taught her about identity, conviction, and the deeper purpose of visibility

28:55 – Asma’s approach to running her business while caring for a special-needs daughter and protecting her own mental health

33:07 – Why you’ll never “make it” and just be done

35:29 – The strategic shift that allowed Asma to return from burnout stronger, clearer, and more magnetic

39:33 – The dream she's now stepping toward and why it aligns perfectly with the work she already does

42:20 – The importance of willingly going through transformation yourself to be a transformational stylist

Mentioned In How Asma Parvez Built a Thriving Styling Business Without Sacrificing Her Life

Styled by Asma | Instagram | Facebook | LinkedIn

Haute Hijab

How Erin Stoll Turned Showing Up Into a Six-Figure Styling Career

Book a Discovery Call with Nicole

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Leave a rating and review

]]> Asma Parvez’s career has been anything but linear. Yet, her unwavering conviction has carried her through every reinvention. From her early days of anonymously blogging about modest fashion to styling women for magazine covers, and becoming the trusted image partner for powerhouse founders, her path reveals what it actually looks like to build a purpose-driven styling business while navigating motherhood, faith, visibility fears, burnout, and a child with special needs.

Asma’s story is compelling because it refuses the myth of effortless success. And what emerges is a portrait of a woman whose business is grounded in integrity, sustainability, and a profound belief in women’s inherent power. She’s an example of how the transformation you lead begins with the transformation you claim.

In this episode of The Six Figure Personal Stylist Podcast, we explore how Asma balances her ambition with family, her spirituality with strategy, her creativity with structure, and her personal evolution with professional responsibility. She shares openly about the limits she protects, the confidence she had to develop, and how stepping into visibility became an act of service (not self-promotion).

1:53 – How a creative outlet became the seed of a now-high-visibility styling business

4:28 – What inspired Asma to reach out to me for mentorship (before I started the consultancy)

8:00 – The internal shift that allowed Asma to confidently style powerful women across industries

12:22 – The leap of courage that turned into discernment, where everything about Asma’s confidence and impact changed 

14:34 – Why Asma’s niche began one way, then expanded far beyond what she expected

16:45 – How Asma’s personal and professional approach to style prioritizes sustainability

18:34 – How Asma became a personal stylist to Poppi founder Allison Ellsworth

22:21 – Why being visibly Muslim didn’t limit trust in Asma’s personal power or ability to style non-Muslim women, but clarified it

26:08 – What Asma’s faith taught her about identity, conviction, and the deeper purpose of visibility

28:55 – Asma’s approach to running her business while caring for a special-needs daughter and protecting her own mental health

33:07 – Why you’ll never “make it” and just be done

35:29 – The strategic shift that allowed Asma to return from burnout stronger, clearer, and more magnetic

39:33 – The dream she's now stepping toward and why it aligns perfectly with the work she already does

42:20 – The importance of willingly going through transformation yourself to be a transformational stylist

Mentioned In How Asma Parvez Built a Thriving Styling Business Without Sacrificing Her Life

Styled by Asma | Instagram | Facebook | LinkedIn

Haute Hijab

How Erin Stoll Turned Showing Up Into a Six-Figure Styling Career

Book a Discovery Call with Nicole

Follow Nicole on Instagram

Leave a rating and review

]]> Nicole Otchy - The Styling Consultancy Buzzsprout-18375501 Thu, 08 Jan 2026 04:00:00 -0500 2691 86 full false What's Actually Keeping Personal Stylists Stuck Below Six Figures What's Actually Keeping Personal Stylists Stuck Below Six Figures So many talented professionals still feel stuck, overworked, and miles away from a six-figure business. It’s not a lack of demand, a saturated market, or even a shortage of clients willing to pay premium rates. The real problem is deeper and far more structural.

Stylists have blind spots in shaping how they present themselves, market their services, and interpret their role in a world where influencer culture and outdated coaching advice have reshaped expectations. I see the patterns every day: stylists selling services they don’t yet understand, marketing like influencers instead of experts, and unintentionally training clients to undervalue their work.

In this episode of the Six Figure Personal Stylist Podcast, I'm revealing why promising confidence is not only irresponsible, it’s destroying trust and credibility in the industry. I’ll offer a powerful reframing of what truly creates transformation for clients so you can step into legitimacy, sharpen your positioning, and rise to the standards required for premium, future-proof styling in an AI-driven world.

3:48 – What happens when stylists market services they’re not fully equipped to sell

6:00 – How a common misunderstanding about “transformation” is derailing entire businesses

11:49 – Your job as a stylist that instantly elevates your legitimacy and client quality

17:09 – Why promising confidence attracts the exact clients who drain your energy

21:20 – What most business coaches are missing and how it misleads stylists at every level

26:51 – The skills (that only humans can fill) you must develop to be competitive and command higher rates


Mentioned In What's Actually Keeping Personal Stylists Stuck Below Six Figures

The Booked, Profitable, and Magnetic Private Podcast

Income Accelerator Waitlist

Follow Nicole on Instagram

Leave a rating and review

]]> So many talented professionals still feel stuck, overworked, and miles away from a six-figure business. It’s not a lack of demand, a saturated market, or even a shortage of clients willing to pay premium rates. The real problem is deeper and far more structural.

Stylists have blind spots in shaping how they present themselves, market their services, and interpret their role in a world where influencer culture and outdated coaching advice have reshaped expectations. I see the patterns every day: stylists selling services they don’t yet understand, marketing like influencers instead of experts, and unintentionally training clients to undervalue their work.

In this episode of the Six Figure Personal Stylist Podcast, I'm revealing why promising confidence is not only irresponsible, it’s destroying trust and credibility in the industry. I’ll offer a powerful reframing of what truly creates transformation for clients so you can step into legitimacy, sharpen your positioning, and rise to the standards required for premium, future-proof styling in an AI-driven world.

3:48 – What happens when stylists market services they’re not fully equipped to sell

6:00 – How a common misunderstanding about “transformation” is derailing entire businesses

11:49 – Your job as a stylist that instantly elevates your legitimacy and client quality

17:09 – Why promising confidence attracts the exact clients who drain your energy

21:20 – What most business coaches are missing and how it misleads stylists at every level

26:51 – The skills (that only humans can fill) you must develop to be competitive and command higher rates


Mentioned In What's Actually Keeping Personal Stylists Stuck Below Six Figures

The Booked, Profitable, and Magnetic Private Podcast

Income Accelerator Waitlist

Follow Nicole on Instagram

Leave a rating and review

]]> https://thestylingconsultancy.com/2026/01/01/keeping-personal-stylists-stuck-below-six-figures/ Nicole Otchy - The Styling Consultancy Buzzsprout-18374058 Thu, 01 Jan 2026 04:00:00 -0500 2012 85 full false Why Enclothed Cognition Isn’t Doing What Stylists Think It Is Why Enclothed Cognition Isn’t Doing What Stylists Think It Is Most stylists love the idea of transformation. They love saying their work helps clients “feel confident,” “think better,” “earn more,” and “step into their next-level selves.” Unfortunately, very few understand why any of that would be true or that there is real, validated psychological research that explains exactly how clothing changes behavior, cognition, and self-perception. 

Transformational styling isn’t a buzzword. It’s a methodology that requires structure, awareness, and a willingness to let clients do the internal work that only they can do. Client-led reflection and psychological frameworks play a bigger role in styling than mood boards or outfit approvals ever could.

In this episode of the Six Figure Personal Stylist Podcast, I'm pulling back the curtain on a concept that has been circulating in the styling industry for years but rarely understood beyond a surface-level talking point: enclothed cognition. I’ll explain what it is and how personal stylists can create repeatable, transformational results by guiding clients to assign meaning to clothing through a structured three-part process. You’ll learn why most stylists unintentionally skip the very steps that make transformation possible and how missing these steps leads to inconsistent client results, low repeat client rates, and styling work that never lives up to the promises made in the marketing.

1:02 – Enclothed cognition explained and how my early work as a research assistant shaped the foundations of my styling philosophy

7:10 – The study that reveals how enclothed cognition brings psychological meanings of clothing to the surface

8:45 – How cognitive frameworks around clothing impact the thinking and behavior of the wearer

10:40 – The personal stylist problem that leads to superficial, non-repeatable transformations

14:02 – Transformational vs transactional styling boiled down to a single difference

18:05 – Three essential touchpoints to create meaning that triggers client transformation (and why skilled stylists charge more)

23:32 – Business implications of implementing the touchpoint process for transformational styling

25:27 – Transformational styling requirement, a cautious note for stylists, and final takeaway

Mentioned In Why Enclothed Cognition Isn’t Doing What Stylists Think It Is

Big Dress Energy: How Fashion Psychology Can Transform Your Wardrobe and Your Confidence by Shakaila Forbes-Bell

Income Accelerator Waitlist

Follow Nicole on Instagram

Leave a rating and review

]]> Most stylists love the idea of transformation. They love saying their work helps clients “feel confident,” “think better,” “earn more,” and “step into their next-level selves.” Unfortunately, very few understand why any of that would be true or that there is real, validated psychological research that explains exactly how clothing changes behavior, cognition, and self-perception. 

Transformational styling isn’t a buzzword. It’s a methodology that requires structure, awareness, and a willingness to let clients do the internal work that only they can do. Client-led reflection and psychological frameworks play a bigger role in styling than mood boards or outfit approvals ever could.

In this episode of the Six Figure Personal Stylist Podcast, I'm pulling back the curtain on a concept that has been circulating in the styling industry for years but rarely understood beyond a surface-level talking point: enclothed cognition. I’ll explain what it is and how personal stylists can create repeatable, transformational results by guiding clients to assign meaning to clothing through a structured three-part process. You’ll learn why most stylists unintentionally skip the very steps that make transformation possible and how missing these steps leads to inconsistent client results, low repeat client rates, and styling work that never lives up to the promises made in the marketing.

1:02 – Enclothed cognition explained and how my early work as a research assistant shaped the foundations of my styling philosophy

7:10 – The study that reveals how enclothed cognition brings psychological meanings of clothing to the surface

8:45 – How cognitive frameworks around clothing impact the thinking and behavior of the wearer

10:40 – The personal stylist problem that leads to superficial, non-repeatable transformations

14:02 – Transformational vs transactional styling boiled down to a single difference

18:05 – Three essential touchpoints to create meaning that triggers client transformation (and why skilled stylists charge more)

23:32 – Business implications of implementing the touchpoint process for transformational styling

25:27 – Transformational styling requirement, a cautious note for stylists, and final takeaway

Mentioned In Why Enclothed Cognition Isn’t Doing What Stylists Think It Is

Big Dress Energy: How Fashion Psychology Can Transform Your Wardrobe and Your Confidence by Shakaila Forbes-Bell

Income Accelerator Waitlist

Follow Nicole on Instagram

Leave a rating and review

]]> https://thestylingconsultancy.com/2025/12/11/why-enclothed-cognition-isnt-doing-what-stylists-think-it-is/ Nicole Otchy - The Styling Consultancy Buzzsprout-18307918 Thu, 11 Dec 2025 04:00:00 -0500 1853 84 full false The Real Reason Your Engagement Is Down and Your Content Isn’t Converting The Real Reason Your Engagement Is Down and Your Content Isn’t Converting You're posting. You're showing up. You're doing all the things. And nothing's moving. Your views are down, no one's engaging, and you're not getting any sales. So you blame the algorithm, blame the economy, and tell yourself people just aren't hiring stylists right now. But when I open up your account and look at your last ten posts, it's immediately clear what's happening—you're letting AI speak to your audience for you.

Personal styling is a high-touch, high-trust industry. You cannot expect people to let you influence how they show up in the world if you're hiding behind a robot. You cannot sell a transformation through captions that sound like they were written by ChatGPT. I don't care how consistently you're posting if you're not actually showing up.

In this episode of the Six Figure Personal Stylist Podcast, I'm telling you why your content isn't working, what Instagram is actually doing to AI-generated captions, how platforms are detecting and deprioritizing this stuff, and how to get back to showing up like a human being who actually cares about the people you're trying to help. It's not an easy conversation, but this industry needs to hear it.

1:46 – The truth about the lack of engagement with your AI-generated content

7:34 – A common misunderstanding about working in an industry like personal styling 

10:21 – How you can responsibly use AI to help you with your content

11:39 – Another hidden factor behind the failure of your AI-generated content to engage others online

13:10 – How the rise of in-person styling reveals an element that can’t be replicated virtually

16:55 – What to do to fix your marketing content (with or without using AI)

19:52 – Radical responsibility and what stylists need to prepare for now


Mentioned In The Real Reason Your Engagement Is Down and Your Content Isn’t Converting 

Creative CEO Coaching

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Leave a rating and review

]]> You're posting. You're showing up. You're doing all the things. And nothing's moving. Your views are down, no one's engaging, and you're not getting any sales. So you blame the algorithm, blame the economy, and tell yourself people just aren't hiring stylists right now. But when I open up your account and look at your last ten posts, it's immediately clear what's happening—you're letting AI speak to your audience for you.

Personal styling is a high-touch, high-trust industry. You cannot expect people to let you influence how they show up in the world if you're hiding behind a robot. You cannot sell a transformation through captions that sound like they were written by ChatGPT. I don't care how consistently you're posting if you're not actually showing up.

In this episode of the Six Figure Personal Stylist Podcast, I'm telling you why your content isn't working, what Instagram is actually doing to AI-generated captions, how platforms are detecting and deprioritizing this stuff, and how to get back to showing up like a human being who actually cares about the people you're trying to help. It's not an easy conversation, but this industry needs to hear it.

1:46 – The truth about the lack of engagement with your AI-generated content

7:34 – A common misunderstanding about working in an industry like personal styling 

10:21 – How you can responsibly use AI to help you with your content

11:39 – Another hidden factor behind the failure of your AI-generated content to engage others online

13:10 – How the rise of in-person styling reveals an element that can’t be replicated virtually

16:55 – What to do to fix your marketing content (with or without using AI)

19:52 – Radical responsibility and what stylists need to prepare for now


Mentioned In The Real Reason Your Engagement Is Down and Your Content Isn’t Converting 

Creative CEO Coaching

Follow Nicole on Instagram

Leave a rating and review

]]> https://thestylingconsultancy.com/2025/12/04/engagement-is-down-content-isnt-converting/ Nicole Otchy - The Styling Consultancy Buzzsprout-18248198 Thu, 04 Dec 2025 04:00:00 -0500 1350 83 full false How to Handle the Emotional Hangover After a Bad-Fit Client How to Handle the Emotional Hangover After a Bad-Fit Client Every personal stylist has that one client who leaves you questioning everything you thought you knew about your business, your talent, and even yourself. You saw the red flags, but scarcity, fear, or hope told you it would be fine. And then it wasn’t. What follows isn’t just frustration; it’s an emotional hangover that lingers long after the final invoice is paid.

In this episode of The Six Figure Personal Stylist Podcast, I’m going deep into what happens when a bad-fit client crosses your path and how to use that experience to build a stronger, more sustainable business. You’ll discover what these uncomfortable moments reveal about you and how you can turn them into tools to help you filter clients with honesty and authority so that you stop trading your time and energy for short-term validation and start running a business that supports you financially and emotionally.

2:23 – The problem with my worst-fit client and why I ignored the red flags

6:44 – What your bad-fit client situation is telling you about yourself as an entrepreneur

10:27 – Examples of red flags and the pattern, cost, and emotional hangover of accepting bad clients

13:35 – The worst thing you can do when you’ve said “yes” to the wrong client and what to do instead

18:05 – How the bad-fit client experience can benefit you and your business

21:21 – Questions to ask when you’re feeling the sting of a bad client situation


Mentioned In How to Handle the Emotional Hangover After a Bad-Fit Client

Creative CEO Coaching

Follow Nicole on Instagram

Leave a rating and review

]]> Every personal stylist has that one client who leaves you questioning everything you thought you knew about your business, your talent, and even yourself. You saw the red flags, but scarcity, fear, or hope told you it would be fine. And then it wasn’t. What follows isn’t just frustration; it’s an emotional hangover that lingers long after the final invoice is paid.

In this episode of The Six Figure Personal Stylist Podcast, I’m going deep into what happens when a bad-fit client crosses your path and how to use that experience to build a stronger, more sustainable business. You’ll discover what these uncomfortable moments reveal about you and how you can turn them into tools to help you filter clients with honesty and authority so that you stop trading your time and energy for short-term validation and start running a business that supports you financially and emotionally.

2:23 – The problem with my worst-fit client and why I ignored the red flags

6:44 – What your bad-fit client situation is telling you about yourself as an entrepreneur

10:27 – Examples of red flags and the pattern, cost, and emotional hangover of accepting bad clients

13:35 – The worst thing you can do when you’ve said “yes” to the wrong client and what to do instead

18:05 – How the bad-fit client experience can benefit you and your business

21:21 – Questions to ask when you’re feeling the sting of a bad client situation


Mentioned In How to Handle the Emotional Hangover After a Bad-Fit Client

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]]> https://thestylingconsultancy.com/2025/11/20/emotional-hangover-after-a-bad-fit-client/ Nicole Otchy - The Styling Consultancy Buzzsprout-18205453 Thu, 20 Nov 2025 04:00:00 -0500 1389 82 full false Why “Before” and “After” Marketing Doesn’t Sell Transformational Personal Styling Why “Before” and “After” Marketing Doesn’t Sell Transformational Personal Styling There’s a moment in every styling business where you start wondering if you’d make more sales by posting before-and-after photos. Maybe you’ve tried it already, or maybe you’ve avoided it because it feels uncomfortable to put clients out there. Either way, those photos don’t usually tell the full story. 

A picture can show clothes and a result, but it can’t show the shift that happened in the middle. When that part is missing—how the client felt, what changed, what became possible afterward—people don’t connect to it. They might like it, but they don’t see themselves in it. 

In this episode of The Six Figure Personal Stylist Podcast, I’m talking about what’s changed in the styling industry, why before-and-afters don’t land the way they used to, and why people feel so skeptical when they scroll past them. We get into how to talk about results in a way that feels respectful to your clients and actually helps your audience see themselves in the transformation.

1:49 – Why “before” and “after” photos don’t convert

5:30 – Why these photos used to work and what changed to make them stop working

9:02 – Why “before” and “after” photos might often feel uncomfortable to post 

11:15 – The key to showing client results that convert your marketing into sales

13:01 – Four questions for creating powerful client stories that sell authentically

15:08 – Why over-delivering doesn’t create client transformation and how doing less can actually deepen results

18:48 – How to identify the biggest mindset shift for your client so you can build your marketing around it

20:47 – What it means to “walk the talk” of transformation

21:27 – What it takes to build authority and scale your business sustainably

22:55 – The power of humanizing your client results 


Mentioned In Why Before and After Photos Don’t Sell Transformational Personal Styling

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]]> There’s a moment in every styling business where you start wondering if you’d make more sales by posting before-and-after photos. Maybe you’ve tried it already, or maybe you’ve avoided it because it feels uncomfortable to put clients out there. Either way, those photos don’t usually tell the full story. 

A picture can show clothes and a result, but it can’t show the shift that happened in the middle. When that part is missing—how the client felt, what changed, what became possible afterward—people don’t connect to it. They might like it, but they don’t see themselves in it. 

In this episode of The Six Figure Personal Stylist Podcast, I’m talking about what’s changed in the styling industry, why before-and-afters don’t land the way they used to, and why people feel so skeptical when they scroll past them. We get into how to talk about results in a way that feels respectful to your clients and actually helps your audience see themselves in the transformation.

1:49 – Why “before” and “after” photos don’t convert

5:30 – Why these photos used to work and what changed to make them stop working

9:02 – Why “before” and “after” photos might often feel uncomfortable to post 

11:15 – The key to showing client results that convert your marketing into sales

13:01 – Four questions for creating powerful client stories that sell authentically

15:08 – Why over-delivering doesn’t create client transformation and how doing less can actually deepen results

18:48 – How to identify the biggest mindset shift for your client so you can build your marketing around it

20:47 – What it means to “walk the talk” of transformation

21:27 – What it takes to build authority and scale your business sustainably

22:55 – The power of humanizing your client results 


Mentioned In Why Before and After Photos Don’t Sell Transformational Personal Styling

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]]> https://thestylingconsultancy.com/2025/11/13/before-and-after-marketing-doesnt-sell-transformational-personal-styling/ Nicole Otchy - The Styling Consultancy Buzzsprout-18152975 Thu, 13 Nov 2025 04:00:00 -0500 1585 81 full false Thought Leadership Turns an Overbooked Stylist Into a Trusted Advisor Thought Leadership Turns an Overbooked Stylist Into a Trusted Advisor There comes a moment in every stylist’s business when the dream starts to feel a little too heavy. You’re fully booked. You’ve hit six figures. You’ve built the reputation you once chased, yet the joy feels dulled. The work is still meaningful, but the constant doing has started to blur into exhaustion.

This is where most stylists get caught. They’ve learned how to build a business, but not how to lead one. They’ve built momentum, but not margin. They’ve mastered how to execute, but not how to articulate what they stand for.

In the finale of our Multi Six-Figure Stylist Series on The Six Figure Personal Stylist Podcast, we’re breaking down the shift that separates stylists who stay stuck in execution from those who evolve into true thought leaders. I’ll explain why you can’t delegate effectively without conviction, why your team can’t mirror your standards if you’ve never codified them, and how thought leadership is what transforms a stylist into a sought-after industry voice.

3:09 – Difference between thought leadership as a new entrepreneur vs. a six-figure stylist

5:54 – Why substance is the key to gaining thought leadership, not tactics

8:46 – Examples of thought leadership with real substance

13:27 – Why being known as a thought leader goes beyond better-paying clients

17:15 – Difference between being a service provider vs. a thought leader

22:28 – Three things to clarify so you can become a thought leader

25:47 – Your final takeaway from this series

Mentioned In Thought Leadership Turns an Overbooked Stylist Into a Trusted Advisor

How to Think Like a Thought Leader, Not Just a Personal Stylist

Multi Six-Figure Stylist Series:

Why Six Figures Still Feels Like Survival Mode

The Mistake Stylists Make When They Start Hiring

Getting Out of Fight or Flight So You Can Actually Level Up


Creative CEO Coaching

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]]> There comes a moment in every stylist’s business when the dream starts to feel a little too heavy. You’re fully booked. You’ve hit six figures. You’ve built the reputation you once chased, yet the joy feels dulled. The work is still meaningful, but the constant doing has started to blur into exhaustion.

This is where most stylists get caught. They’ve learned how to build a business, but not how to lead one. They’ve built momentum, but not margin. They’ve mastered how to execute, but not how to articulate what they stand for.

In the finale of our Multi Six-Figure Stylist Series on The Six Figure Personal Stylist Podcast, we’re breaking down the shift that separates stylists who stay stuck in execution from those who evolve into true thought leaders. I’ll explain why you can’t delegate effectively without conviction, why your team can’t mirror your standards if you’ve never codified them, and how thought leadership is what transforms a stylist into a sought-after industry voice.

3:09 – Difference between thought leadership as a new entrepreneur vs. a six-figure stylist

5:54 – Why substance is the key to gaining thought leadership, not tactics

8:46 – Examples of thought leadership with real substance

13:27 – Why being known as a thought leader goes beyond better-paying clients

17:15 – Difference between being a service provider vs. a thought leader

22:28 – Three things to clarify so you can become a thought leader

25:47 – Your final takeaway from this series

Mentioned In Thought Leadership Turns an Overbooked Stylist Into a Trusted Advisor

How to Think Like a Thought Leader, Not Just a Personal Stylist

Multi Six-Figure Stylist Series:

Why Six Figures Still Feels Like Survival Mode

The Mistake Stylists Make When They Start Hiring

Getting Out of Fight or Flight So You Can Actually Level Up


Creative CEO Coaching

Follow Nicole on Instagram

Leave a rating and review


]]> https://thestylingconsultancy.com/2025/11/06/thought-leadership-turns-an-overbooked-stylist-into-a-trusted-advisor/ Nicole Otchy - The Styling Consultancy Buzzsprout-18135535 Thu, 06 Nov 2025 04:00:00 -0500 1685 80 full false Why Being Busy Is Blocking Your Next Level as a Personal Stylist Why Being Busy Is Blocking Your Next Level as a Personal Stylist It’s one thing to reach six figures in your styling business. It’s another to actually feel like you’ve arrived there. Too many stylists keep sprinting on the hamster wheel long after they’ve “made it,” believing that being overbooked, exhausted, and constantly available (even after hiring help) means things are working. The reality is that this is just survival mode, and it keeps your business stuck at the exact level you’re trying to grow past.

In part three of our Multi Six-Figure Stylist Series on The Six Figure Personal Stylist Podcast, we’re talking about something that trips up a lot of high-achieving stylists—believing that staying booked and constantly moving means the business is growing. It doesn’t. Your next level shows up when you’re not buried in client work and reacting to every task, but when you finally have room to make decisions and move the business forward.

2:13 – The deeper truth behind why six-figure stylists can’t see their next level

3:03 – How “busy” becomes a false marker of safety and success

4:54 – Hidden cost of staying in motion and why it keeps you small

6:11 – The expense of always being busy (and the feeling that makes it worse)

8:19 – Why subtracting (not adding) is the real key to expansion

11:17 – The nervous system’s role in keeping you overbooked and burnt out

13:32 – The essential mindset shift that separates experts from hustlers

14:50 – What it actually looks like to slow down without losing progress

18:30 – How to start releasing things in your business that no longer serve you


Mentioned In Why Being Busy Is Blocking Your Next Level as a Personal Stylist

Creative CEO Coaching

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Leave a rating and review


]]> It’s one thing to reach six figures in your styling business. It’s another to actually feel like you’ve arrived there. Too many stylists keep sprinting on the hamster wheel long after they’ve “made it,” believing that being overbooked, exhausted, and constantly available (even after hiring help) means things are working. The reality is that this is just survival mode, and it keeps your business stuck at the exact level you’re trying to grow past.

In part three of our Multi Six-Figure Stylist Series on The Six Figure Personal Stylist Podcast, we’re talking about something that trips up a lot of high-achieving stylists—believing that staying booked and constantly moving means the business is growing. It doesn’t. Your next level shows up when you’re not buried in client work and reacting to every task, but when you finally have room to make decisions and move the business forward.

2:13 – The deeper truth behind why six-figure stylists can’t see their next level

3:03 – How “busy” becomes a false marker of safety and success

4:54 – Hidden cost of staying in motion and why it keeps you small

6:11 – The expense of always being busy (and the feeling that makes it worse)

8:19 – Why subtracting (not adding) is the real key to expansion

11:17 – The nervous system’s role in keeping you overbooked and burnt out

13:32 – The essential mindset shift that separates experts from hustlers

14:50 – What it actually looks like to slow down without losing progress

18:30 – How to start releasing things in your business that no longer serve you


Mentioned In Why Being Busy Is Blocking Your Next Level as a Personal Stylist

Creative CEO Coaching

Follow Nicole on Instagram

Leave a rating and review


]]> https://thestylingconsultancy.com/2025/10/30/being-busy-is-blocking-your-next-level-personal-stylist/ Nicole Otchy - The Styling Consultancy Buzzsprout-18091495 Thu, 30 Oct 2025 04:00:00 -0400 1343 79 full false How Erin Stoll Turned Showing Up into a Six-Figure Styling Career How Erin Stoll Turned Showing Up into a Six-Figure Styling Career Like many, Erin Stoll started her career by helping friends with closet edits and styling for parties. She experimented on Instagram, showed up consistently, and took on opportunities that scared her. Little by little, she created a body of work that is as unique as it is impactful, creating a full-time business in the process.

Erin’s journey offers inspiration for what it takes to build a sustainable, fulfilling personal styling business rooted in authenticity, creativity, and courage. Her story also underscores the power of mentorship, community, and being willing to pivot away from traditional notions of success to create a career that truly fits your passion.

In this episode of The Six Figure Personal Stylist Podcast, you’ll hear about Erin’s evolution from a six-figure corporate fundraiser to a successful personal styling entrepreneur and influencer. You’ll discover the challenges and strategic decisions she made while staying authentic to her values, her innovative approach to merging creativity with business, and her advice for stylists looking to grow their business sustainably while remaining genuine.

2:30 – How Erin began her styling business journey

6:43 – Why Erin initially struggled (and still does) with the influencer label

11:02 – What aided Erin’s growth on Instagram and why she barely works with brands now

16:50 – How I encouraged Erin and gave her a lifeline when I myself was still a stylist

22:27 – How the pandemic led Erin to quit her job and go full-time in her business

26:56 – Creating a movement and difficult (but vital) business challenges Erin faced

34:23 – The development of Erin’s live stage show, Style Thief Fashion

37:39 – Planned tour stops in 2025-2026 and the uniqueness of Erin’s show

39:40 – Erin’s advice for stylists trying to build a full-time business who feel stuck

44:11 – How Erin was the catalyst to my transition from stylist to styling business coach


How Erin Stoll Turned Showing Up into a Six-Figure Styling Career

Style Thief Fashion | Instagram

The Self-Styled Podcast

Creative CEO Coaching

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]]> Like many, Erin Stoll started her career by helping friends with closet edits and styling for parties. She experimented on Instagram, showed up consistently, and took on opportunities that scared her. Little by little, she created a body of work that is as unique as it is impactful, creating a full-time business in the process.

Erin’s journey offers inspiration for what it takes to build a sustainable, fulfilling personal styling business rooted in authenticity, creativity, and courage. Her story also underscores the power of mentorship, community, and being willing to pivot away from traditional notions of success to create a career that truly fits your passion.

In this episode of The Six Figure Personal Stylist Podcast, you’ll hear about Erin’s evolution from a six-figure corporate fundraiser to a successful personal styling entrepreneur and influencer. You’ll discover the challenges and strategic decisions she made while staying authentic to her values, her innovative approach to merging creativity with business, and her advice for stylists looking to grow their business sustainably while remaining genuine.

2:30 – How Erin began her styling business journey

6:43 – Why Erin initially struggled (and still does) with the influencer label

11:02 – What aided Erin’s growth on Instagram and why she barely works with brands now

16:50 – How I encouraged Erin and gave her a lifeline when I myself was still a stylist

22:27 – How the pandemic led Erin to quit her job and go full-time in her business

26:56 – Creating a movement and difficult (but vital) business challenges Erin faced

34:23 – The development of Erin’s live stage show, Style Thief Fashion

37:39 – Planned tour stops in 2025-2026 and the uniqueness of Erin’s show

39:40 – Erin’s advice for stylists trying to build a full-time business who feel stuck

44:11 – How Erin was the catalyst to my transition from stylist to styling business coach


How Erin Stoll Turned Showing Up into a Six-Figure Styling Career

Style Thief Fashion | Instagram

The Self-Styled Podcast

Creative CEO Coaching

Follow Nicole on Instagram

Leave a rating and review

]]> https://thestylingconsultancy.com/2025/10/23/erin-stoll-built-a-six-figure-personal-styling-career-by-saying-yes-before-ready/ Nicole Otchy - The Styling Consultancy Buzzsprout-18052586 Thu, 23 Oct 2025 04:00:00 -0400 3302 78 full false The Mistake Stylists Make When They Start Hiring The Mistake Stylists Make When They Start Hiring Many stylists mistakenly believe that scaling a team means scaling their business. As a result, they find themselves overworked, underpaid, and feeling stuck in the same business challenges they had at $50k. Instead, you need to take the reins as a creative CEO, a leader who remains the primary decision-maker while strategically building support around you. 

In part two of our Multi Six-Figure Stylist Series on The Six Figure Personal Stylist Podcast, I’m breaking down why outsourcing execution is not the same as outsourcing responsibility. I’ll discuss how failing to define your own standards, vision, and success metrics can create more chaos and how to course-correct by reclaiming your role as the ultimate driver of your business.

1:46 – Why hiring help too early (or ineffectively) after hitting six figures can harm more than help you

3:29 – How six-figure stylists can fall into the trap of outsourcing responsibility

5:45 – Why simply hiring help won’t move your business forward

8:52 – Why the expensive trap in hiring people isn’t the money spent acquiring them

12:23 – What you’re really doing when you hire support for your styling business

13:54 – The dividing line between running a successful business and it running you

15:48 – You are the decider in your business, no matter how much you make


Mentioned In The Mistake Stylists Make When They Start Hiring

Creative CEO Coaching

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]]> Many stylists mistakenly believe that scaling a team means scaling their business. As a result, they find themselves overworked, underpaid, and feeling stuck in the same business challenges they had at $50k. Instead, you need to take the reins as a creative CEO, a leader who remains the primary decision-maker while strategically building support around you. 

In part two of our Multi Six-Figure Stylist Series on The Six Figure Personal Stylist Podcast, I’m breaking down why outsourcing execution is not the same as outsourcing responsibility. I’ll discuss how failing to define your own standards, vision, and success metrics can create more chaos and how to course-correct by reclaiming your role as the ultimate driver of your business.

1:46 – Why hiring help too early (or ineffectively) after hitting six figures can harm more than help you

3:29 – How six-figure stylists can fall into the trap of outsourcing responsibility

5:45 – Why simply hiring help won’t move your business forward

8:52 – Why the expensive trap in hiring people isn’t the money spent acquiring them

12:23 – What you’re really doing when you hire support for your styling business

13:54 – The dividing line between running a successful business and it running you

15:48 – You are the decider in your business, no matter how much you make


Mentioned In The Mistake Stylists Make When They Start Hiring

Creative CEO Coaching

Follow Nicole on Instagram

Leave a rating and review


]]> https://thestylingconsultancy.com/2025/10/16/mistake-stylists-make-when-they-start-hiring/ Nicole Otchy - The Styling Consultancy Buzzsprout-18012896 Thu, 16 Oct 2025 04:00:00 -0400 1119 77 full false Why Six Figures Still Feels Like Survival Mode Why Six Figures Still Feels Like Survival Mode An identity crisis often arises when hustle meets success for established stylists. Despite hitting that magical six-figure revenue milestone, you feel disillusioned, burned out, or stuck. It’s like you’re still in business survival mode, just focused on getting the next client.

But now you’re ready to lay the foundation for your business’s evolution. Whether you’re chasing your next revenue goal or stuck in old patterns that have plateaued your profits, this four-part Multi Six-Figure Stylist Series is your call to upgrade and build the styling business you actually want.

In this premiere episode of the series on The Six Figure Personal Stylist Podcast, I’m revealing the truth behind why reaching $100,000+ in revenue rarely feels like how you imagined it would. I’ll discuss why business owners at this stage often feel more exhausted, unclear, and unsupported than ever, and what it takes to pivot from stylist-for-hire to creative CEO.

1:23 – How hitting six figures doesn’t guarantee clarity, peace, or freedom

6:18 – The high cost of chaos at higher income levels

7:33 – A widespread occurrence with financial milestones to avoid

9:59 – The key internal shift needed to step into a creative CEO mindset

15:43 – The importance of understanding your business to hire support effectively

19:15 – Why you need to upgrade your marketing and positioning at this level

23:15 – Why you shouldn’t wait to upgrade your identity, systems, and marketing


Mentioned In Why Six Figures Still Feels Like Survival Mode 

How Shame and Pride Keep Stylists From Creating True Client Transformation

How to Think Like a Thought Leader, Not a Personal Stylist

Creative CEO Coaching

Follow Nicole on Instagram

Leave a rating and review

]]> An identity crisis often arises when hustle meets success for established stylists. Despite hitting that magical six-figure revenue milestone, you feel disillusioned, burned out, or stuck. It’s like you’re still in business survival mode, just focused on getting the next client.

But now you’re ready to lay the foundation for your business’s evolution. Whether you’re chasing your next revenue goal or stuck in old patterns that have plateaued your profits, this four-part Multi Six-Figure Stylist Series is your call to upgrade and build the styling business you actually want.

In this premiere episode of the series on The Six Figure Personal Stylist Podcast, I’m revealing the truth behind why reaching $100,000+ in revenue rarely feels like how you imagined it would. I’ll discuss why business owners at this stage often feel more exhausted, unclear, and unsupported than ever, and what it takes to pivot from stylist-for-hire to creative CEO.

1:23 – How hitting six figures doesn’t guarantee clarity, peace, or freedom

6:18 – The high cost of chaos at higher income levels

7:33 – A widespread occurrence with financial milestones to avoid

9:59 – The key internal shift needed to step into a creative CEO mindset

15:43 – The importance of understanding your business to hire support effectively

19:15 – Why you need to upgrade your marketing and positioning at this level

23:15 – Why you shouldn’t wait to upgrade your identity, systems, and marketing


Mentioned In Why Six Figures Still Feels Like Survival Mode 

How Shame and Pride Keep Stylists From Creating True Client Transformation

How to Think Like a Thought Leader, Not a Personal Stylist

Creative CEO Coaching

Follow Nicole on Instagram

Leave a rating and review

]]> https://thestylingconsultancy.com/2025/10/09/why-six-figures-still-feels-like-survival-mode/ Nicole Otchy - The Styling Consultancy Buzzsprout-17980308 Thu, 09 Oct 2025 04:00:00 -0400 1676 76 full false Why Adding Offers When Your Styling Business Feels Slow Is a Mistake Why Adding Offers When Your Styling Business Feels Slow Is a Mistake When you don’t have new clients lined up, it’s tempting to whip up a brand-new offer, slash the price, and call it a solution. It gives you a quick dopamine hit, but it’s panic mode, not strategy. And that cycle of tweaking and adding services is one of the fastest ways to burn out your styling business.

Every new offer isn’t just the service itself. It comes with hidden jobs: packaging it, building systems to deliver it, and marketing it well enough to sell. That extra work stacks on top of what you already have, leaving you scattered, confusing your audience, and exhausting yourself before you ever see consistent results.

In this episode of The Six Figure Personal Stylist Podcast, I’m sharing why “offer hopping” keeps stylists stuck and the three legitimate reasons you might actually add something new. You’ll walk away knowing the difference between an offer that strengthens your business and one that only distracts you from the momentum you’re trying to build.

3:55 – Why simply copying other stylists’ service menu never works

5:57 – Three invisible jobs you commit to with each service you create

8:24 – Why client droughts aren’t a signal to offer more services

10:06 – Three externally-driven reasons why stylists create new offers

14:40 – Three times it makes sense to add a new offer to your styling menu

19:25 – What to do when you feel the urge to copy another stylist’s service


Mentioned In Why Adding Offers When Your Styling Business Feels Slow Is a Mistake

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]]> When you don’t have new clients lined up, it’s tempting to whip up a brand-new offer, slash the price, and call it a solution. It gives you a quick dopamine hit, but it’s panic mode, not strategy. And that cycle of tweaking and adding services is one of the fastest ways to burn out your styling business.

Every new offer isn’t just the service itself. It comes with hidden jobs: packaging it, building systems to deliver it, and marketing it well enough to sell. That extra work stacks on top of what you already have, leaving you scattered, confusing your audience, and exhausting yourself before you ever see consistent results.

In this episode of The Six Figure Personal Stylist Podcast, I’m sharing why “offer hopping” keeps stylists stuck and the three legitimate reasons you might actually add something new. You’ll walk away knowing the difference between an offer that strengthens your business and one that only distracts you from the momentum you’re trying to build.

3:55 – Why simply copying other stylists’ service menu never works

5:57 – Three invisible jobs you commit to with each service you create

8:24 – Why client droughts aren’t a signal to offer more services

10:06 – Three externally-driven reasons why stylists create new offers

14:40 – Three times it makes sense to add a new offer to your styling menu

19:25 – What to do when you feel the urge to copy another stylist’s service


Mentioned In Why Adding Offers When Your Styling Business Feels Slow Is a Mistake

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Leave a rating and review

]]> https://thestylingconsultancy.com/2025/10/02/adding-offers-when-your-styling-business-feels-slow-is-a-mistake Nicole Otchy - The Styling Consultancy Buzzsprout-17927230 Thu, 02 Oct 2025 04:00:00 -0400 1340 75 full false 3 Truths Personal Stylists Don’t Want to Hear (But Must to Hit Six Figures) 3 Truths Personal Stylists Don’t Want to Hear (But Must to Hit Six Figures) It’s time for a wake-up call. If you’re a stylist feeling stuck despite doing all the things, yet hesitate to invest in your growth to get unstuck, then you need to be aware of some uncomfortable truths…ones that too many business owners don’t want to say out loud. 

In this episode of The Six Figure Personal Stylist Podcast, I’ll show you three truths that will either give you the clarity to take action investing in your business or the realization that you’re not ready yet to move forward.

Inspired by a viral trend, this episode pulls no punches. You’ll discover why honesty and emotional maturity are essential for you to achieve sustainable business success.

3:08 – Why posting from what inspires you isn’t working effectively

7:54 – The marketing content metric you should focus on tracking

8:58 – Why you’re not competing on the same playing field as top stylists

13:41 – A need to check your thought process about “pay to play”

17:44 – The fast-changing styling industry and stylists who will thrive regardless

20:04 – What is required for business growth in this industry


Mentioned In 3 Truths Personal Stylists Don’t Want to Hear (But Must to Hit Six Figures)

Income Accelerator Program Application

How the Income Accelerator Program Can Elevate Your Styling Business

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]]> It’s time for a wake-up call. If you’re a stylist feeling stuck despite doing all the things, yet hesitate to invest in your growth to get unstuck, then you need to be aware of some uncomfortable truths…ones that too many business owners don’t want to say out loud. 

In this episode of The Six Figure Personal Stylist Podcast, I’ll show you three truths that will either give you the clarity to take action investing in your business or the realization that you’re not ready yet to move forward.

Inspired by a viral trend, this episode pulls no punches. You’ll discover why honesty and emotional maturity are essential for you to achieve sustainable business success.

3:08 – Why posting from what inspires you isn’t working effectively

7:54 – The marketing content metric you should focus on tracking

8:58 – Why you’re not competing on the same playing field as top stylists

13:41 – A need to check your thought process about “pay to play”

17:44 – The fast-changing styling industry and stylists who will thrive regardless

20:04 – What is required for business growth in this industry


Mentioned In 3 Truths Personal Stylists Don’t Want to Hear (But Must to Hit Six Figures)

Income Accelerator Program Application

How the Income Accelerator Program Can Elevate Your Styling Business

Follow Nicole on Instagram

Leave a rating and review

]]> https://thestylingconsultancy.com/2025/09/25/3-truths-personal-stylists-dont-want-to-hear-but-must-to-hit-six-figures/ Nicole Otchy - The Styling Consultancy Buzzsprout-17895430 Thu, 25 Sep 2025 04:00:00 -0400 1634 74 full false Why Repeat Client Rates Matter in Your Styling Business Why Repeat Client Rates Matter in Your Styling Business You don’t find out if your styling business is healthy by looking at likes or followers. You find out by looking at your repeat client rate. That number tells you the truth about whether your business is built to last.

When clients come back, it’s never just about the service they booked once. It proves that your marketing, your pricing, your offers, and your delivery are all working together. And when they don’t, that’s the clearest sign something is off. A healthy styling business should see 30–40% of clients rebooking season after season. Anything less, and you’ll always feel like you’re hustling for new clients.

In this episode of The Six Figure Personal Stylist Podcast, I’ll show you why your repeat client rate is your business report card, how to use it to spot gaps, and the habits that quietly tank retention—from over-giving to chasing the wrong buyers.

2:32 – Why rebooking existing clients is easier and more profitable than chasing new ones

5:49 – What your repeat client rate actually reveals about the way your business is designed

9:50 – How to tell if your client experience is strong enough to make people want to return

12:04 – The connection between your marketing, positioning, and retention

15:39 – The trap of trying to sell to everyone instead of the right clients

17:10 – Why “more packages” on your menu doesn’t mean a better business

18:46 – How over-giving in your services drives clients away instead of bringing them back

22:05 – Using your repeat client rate as the ultimate business report card


Mentioned In Why Repeat Client Rates Matter in Your Styling Business

Income Accelerator Program Application

How the Income Accelerator Program Can Elevate Your Styling Business

Follow Nicole on Instagram

Leave a rating and review

]]> You don’t find out if your styling business is healthy by looking at likes or followers. You find out by looking at your repeat client rate. That number tells you the truth about whether your business is built to last.

When clients come back, it’s never just about the service they booked once. It proves that your marketing, your pricing, your offers, and your delivery are all working together. And when they don’t, that’s the clearest sign something is off. A healthy styling business should see 30–40% of clients rebooking season after season. Anything less, and you’ll always feel like you’re hustling for new clients.

In this episode of The Six Figure Personal Stylist Podcast, I’ll show you why your repeat client rate is your business report card, how to use it to spot gaps, and the habits that quietly tank retention—from over-giving to chasing the wrong buyers.

2:32 – Why rebooking existing clients is easier and more profitable than chasing new ones

5:49 – What your repeat client rate actually reveals about the way your business is designed

9:50 – How to tell if your client experience is strong enough to make people want to return

12:04 – The connection between your marketing, positioning, and retention

15:39 – The trap of trying to sell to everyone instead of the right clients

17:10 – Why “more packages” on your menu doesn’t mean a better business

18:46 – How over-giving in your services drives clients away instead of bringing them back

22:05 – Using your repeat client rate as the ultimate business report card


Mentioned In Why Repeat Client Rates Matter in Your Styling Business

Income Accelerator Program Application

How the Income Accelerator Program Can Elevate Your Styling Business

Follow Nicole on Instagram

Leave a rating and review

]]> https://thestylingconsultancy.com/2025/09/18/why-repeat-client-rates-matter-in-your-styling-business/ Nicole Otchy - The Styling Consultancy Buzzsprout-17862556 Thu, 18 Sep 2025 04:00:00 -0400 1504 73 full false How Shame and Pride Keep Stylists From Creating True Client Transformation How Shame and Pride Keep Stylists From Creating True Client Transformation Is your ego getting in the way of taking your business to the next level? If you think you should have all the answers because of shame or pride, these same emotional hang-ups aren’t just holding you back, but also blocking your ideal clients!

In this episode of The Six Figure Personal Stylist podcast, you’ll discover how shame and pride are two sides of the same coin that keep you from reaching your full business potential and financial power. I’ll reveal how these emotional patterns show up as defensive responses, how they serve as mirrors between you and your clients, and why working through them creates a truly transformational business.

3:20 – How shame shows up in your responses

6:17 – How pride shows up in your responses

8:21 – Why it’s important to recognize these behavior patterns in your audience

11:37 – Consequences of not understanding how shame and pride operate in you and others

13:42 – How your pride and shame issues mirror your clients’ issues

20:08 – Three ways in which operating with shame and pride will block your next level

23:21 – The path to your next level of success

Mentioned In How Shame and Pride Keep Stylists From Creating True Client Transformation

Brené Brown

Income Accelerator Program Application

How the Income Accelerator Program Can Elevate Your Styling Business

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Leave a rating and review

]]> Is your ego getting in the way of taking your business to the next level? If you think you should have all the answers because of shame or pride, these same emotional hang-ups aren’t just holding you back, but also blocking your ideal clients!

In this episode of The Six Figure Personal Stylist podcast, you’ll discover how shame and pride are two sides of the same coin that keep you from reaching your full business potential and financial power. I’ll reveal how these emotional patterns show up as defensive responses, how they serve as mirrors between you and your clients, and why working through them creates a truly transformational business.

3:20 – How shame shows up in your responses

6:17 – How pride shows up in your responses

8:21 – Why it’s important to recognize these behavior patterns in your audience

11:37 – Consequences of not understanding how shame and pride operate in you and others

13:42 – How your pride and shame issues mirror your clients’ issues

20:08 – Three ways in which operating with shame and pride will block your next level

23:21 – The path to your next level of success

Mentioned In How Shame and Pride Keep Stylists From Creating True Client Transformation

Brené Brown

Income Accelerator Program Application

How the Income Accelerator Program Can Elevate Your Styling Business

Follow Nicole on Instagram

Leave a rating and review

]]> https://thestylingconsultancy.com/2025/09/11/how-shame-and-pride-keep-stylists-from-creating-true-client-transformation/ Nicole Otchy - The Styling Consultancy Buzzsprout-17756759 Thu, 11 Sep 2025 04:00:00 -0400 1772 72 full false Why Referrals and SEO Alone Are a Trap for Personal Stylists Why Referrals and SEO Alone Are a Trap for Personal Stylists Are you running a styling business built on referrals and SEO alone? Then you’re risking your livelihood in a constant game of Russian roulette.

Many personal stylists (especially those with early success) fall into the trap of relying exclusively on referrals or search engine optimization for business growth. While it's certainly nice to have client recommendations and traffic from word-of-mouth and Google, this can leave your business and your income at the mercy of factors outside of your control.

In this episode of The Six Figure Personal Stylist podcast, I’ll highlight why, despite being able to get to six figures using this strategy, it often leads to inconsistent income, frustration, and exhaustion. I’ll show you what you need to do to truly succeed and feel in control of your styling business.

1:27 – Downsides of reaching six-figures with a referrals-only business model

5:13 – The root cause of my reliance on word-of-mouth and why it was a selfish act

7:19 – Why relying on referrals or SEO doesn’t guarantee you’ll gain the right clients

9:58 – Why your messaging still matters, even with strong word-of-mouth

12:26 – How the landscape of SEO is changing and what it means for your business

18:21 – Why you surrender control of your business by clinging to referrals and SEO

19:49 – The psychological toll of depending on referrals and search engine optimization

23:38 – How to start using marketing to attract and qualify ideal clients


Mentioned In Why Referrals and SEO Alone Are a Trapfor  Personal Stylists

Income Accelerator Program Application

How the Income Accelerator Program Can Elevate Your Styling Business

Follow Nicole on Instagram

Leave a rating and review

]]> Are you running a styling business built on referrals and SEO alone? Then you’re risking your livelihood in a constant game of Russian roulette.

Many personal stylists (especially those with early success) fall into the trap of relying exclusively on referrals or search engine optimization for business growth. While it's certainly nice to have client recommendations and traffic from word-of-mouth and Google, this can leave your business and your income at the mercy of factors outside of your control.

In this episode of The Six Figure Personal Stylist podcast, I’ll highlight why, despite being able to get to six figures using this strategy, it often leads to inconsistent income, frustration, and exhaustion. I’ll show you what you need to do to truly succeed and feel in control of your styling business.

1:27 – Downsides of reaching six-figures with a referrals-only business model

5:13 – The root cause of my reliance on word-of-mouth and why it was a selfish act

7:19 – Why relying on referrals or SEO doesn’t guarantee you’ll gain the right clients

9:58 – Why your messaging still matters, even with strong word-of-mouth

12:26 – How the landscape of SEO is changing and what it means for your business

18:21 – Why you surrender control of your business by clinging to referrals and SEO

19:49 – The psychological toll of depending on referrals and search engine optimization

23:38 – How to start using marketing to attract and qualify ideal clients


Mentioned In Why Referrals and SEO Alone Are a Trapfor  Personal Stylists

Income Accelerator Program Application

How the Income Accelerator Program Can Elevate Your Styling Business

Follow Nicole on Instagram

Leave a rating and review

]]> https://thestylingconsultancy.com/2025/09/04/referrals-and-seo-alone-are-a-trap-for-personal-stylists/ Nicole Otchy - The Styling Consultancy Buzzsprout-17718342 Thu, 04 Sep 2025 04:00:00 -0400 1570 71 full false The B-Minus Blog Post That Secured a $39,500 Contract and Scaled My Styling Business The B-Minus Blog Post That Secured a $39,500 Contract and Scaled My Styling Business Looking to scale your styling business with the launch of a course or other passive product? You might be making a HUGE mistake!

Many stylists rush into passive products without a solid foundation. They're trying to scale like online course creators instead of understanding how luxury businesses truly grow.

In this episode of The Six Figure Personal Stylist podcast, you’ll discover why perfecting your highest-ticket, one-to-one service is the most critical first step to creating a scalable and profitable business. I'll break down how to master your signature offer, reveal three non-negotiable components you need to effectively scale, and give examples of how clarity with your foundational service attracts high-value clients and creates breakthrough opportunities you never thought possible.

3:16 - What it truly means to scale your business

5:26 – What you must understand before rushing into creating courses for passive income

9:21 - Three steps to mastering your premium-priced 1-to-1 offer

14:32 - How an imperfect blog post led to a $39,500 contract and changed my styling career

19:39 - Other examples of how clarity (not perfect action) is key to changing the course of your business

22:21 – Three non-negotiable things you must have if you’re serious about scaling your business

26:16 – The hard truth about stylists who rush into passive offers without mastering their core 1-to-1 offer


Mentioned In The B-Minus Blog Post That Secured a $39,500 Contract and Scaled My Styling Business

“There Are a Lot of Ways to Be a Personal Stylist” Instagram Post

Dubsado | HoneyBook | Calendly

Income Accelerator Program Application

How the Income Accelerator Program Can Elevate Your Styling Business

Follow Nicole on Instagram

Leave a rating and review


]]> Looking to scale your styling business with the launch of a course or other passive product? You might be making a HUGE mistake!

Many stylists rush into passive products without a solid foundation. They're trying to scale like online course creators instead of understanding how luxury businesses truly grow.

In this episode of The Six Figure Personal Stylist podcast, you’ll discover why perfecting your highest-ticket, one-to-one service is the most critical first step to creating a scalable and profitable business. I'll break down how to master your signature offer, reveal three non-negotiable components you need to effectively scale, and give examples of how clarity with your foundational service attracts high-value clients and creates breakthrough opportunities you never thought possible.

3:16 - What it truly means to scale your business

5:26 – What you must understand before rushing into creating courses for passive income

9:21 - Three steps to mastering your premium-priced 1-to-1 offer

14:32 - How an imperfect blog post led to a $39,500 contract and changed my styling career

19:39 - Other examples of how clarity (not perfect action) is key to changing the course of your business

22:21 – Three non-negotiable things you must have if you’re serious about scaling your business

26:16 – The hard truth about stylists who rush into passive offers without mastering their core 1-to-1 offer


Mentioned In The B-Minus Blog Post That Secured a $39,500 Contract and Scaled My Styling Business

“There Are a Lot of Ways to Be a Personal Stylist” Instagram Post

Dubsado | HoneyBook | Calendly

Income Accelerator Program Application

How the Income Accelerator Program Can Elevate Your Styling Business

Follow Nicole on Instagram

Leave a rating and review


]]> https://thestylingconsultancy.com/2025/08/28/secured-a-39500-contract-and-scaled-my-styling-business/ Nicole Otchy - The Styling Consultancy Buzzsprout-17671896 Thu, 28 Aug 2025 04:00:00 -0400 1793 70 full false How Personal Stylists Break the Cycle of Overworking and Undercharging How Personal Stylists Break the Cycle of Overworking and Undercharging Feeling stuck is a universal experience for all business owners, even established ones with over 20 years of experience. It’s never too early or too late to invest in mentorship to help get you unstuck. 

Yet, many entrepreneurs never take that plunge and either remain stuck or choose the difficult and long road of figuring it out the hard way. If you’re hesitating to invest in coaching, perhaps hearing from personal stylists who’ve experienced how a mentor helps spark the shifts needed to overcome challenges and produce the kind of breakthroughs that change everything would really benefit you right now.

So in this episode of The Six Figure Personal Stylist Podcast, you’ll get a behind-the-scenes peek at what it really looks like to level up and build a six-figure business as an established stylist. You’ll hear directly from personal stylist clients on how the right coaching saves you time and frustration with tangible results, increases your confidence in your pricing, and helps you attract the right clients and build their trust before they even reach out to hire you.

1:53 - How Brigitta moved away from only feeling confident in selling multiple low-priced offers to offering a clear, premium-priced signature service

5:33 - How helping Katie and Kat gain clarity and certainty made everything fall into place for them (and inspired an insane compliment from a client, in the best way)

8:28 - The difference that knowing how to effectively communicate your value can have in attracting premium clients to your personal styling business

11:49 - Why Kristen and Katie overcame their hesitation in working with me despite having a frugal history and a completely dry business season, respectively


Mentioned In How Personal Stylists Break the Cycle of Overworking and Undercharging

Apply today for the Income Accelerator Program

How the Income Accelerator Program Can Elevate Your Styling Business

From Trial and Error to a Thriving Stylist Business with Brigitta Catinean

From Hourly Rates to Premium Styling Services with Molly Hudson

Overcome Perfectionism and Unleash Your Business Potential with Kristen Cain

Follow Nicole on Instagram

Leave a rating and review

]]> Feeling stuck is a universal experience for all business owners, even established ones with over 20 years of experience. It’s never too early or too late to invest in mentorship to help get you unstuck. 

Yet, many entrepreneurs never take that plunge and either remain stuck or choose the difficult and long road of figuring it out the hard way. If you’re hesitating to invest in coaching, perhaps hearing from personal stylists who’ve experienced how a mentor helps spark the shifts needed to overcome challenges and produce the kind of breakthroughs that change everything would really benefit you right now.

So in this episode of The Six Figure Personal Stylist Podcast, you’ll get a behind-the-scenes peek at what it really looks like to level up and build a six-figure business as an established stylist. You’ll hear directly from personal stylist clients on how the right coaching saves you time and frustration with tangible results, increases your confidence in your pricing, and helps you attract the right clients and build their trust before they even reach out to hire you.

1:53 - How Brigitta moved away from only feeling confident in selling multiple low-priced offers to offering a clear, premium-priced signature service

5:33 - How helping Katie and Kat gain clarity and certainty made everything fall into place for them (and inspired an insane compliment from a client, in the best way)

8:28 - The difference that knowing how to effectively communicate your value can have in attracting premium clients to your personal styling business

11:49 - Why Kristen and Katie overcame their hesitation in working with me despite having a frugal history and a completely dry business season, respectively


Mentioned In How Personal Stylists Break the Cycle of Overworking and Undercharging

Apply today for the Income Accelerator Program

How the Income Accelerator Program Can Elevate Your Styling Business

From Trial and Error to a Thriving Stylist Business with Brigitta Catinean

From Hourly Rates to Premium Styling Services with Molly Hudson

Overcome Perfectionism and Unleash Your Business Potential with Kristen Cain

Follow Nicole on Instagram

Leave a rating and review

]]> https://thestylingconsultancy.com/2025/02/20/personal-stylists-break-the-cycle-of-overworking-and-undercharging/ Nicole Otchy - The Styling Consultancy Buzzsprout-17642675 Thu, 21 Aug 2025 04:00:00 -0400 1035 full false How I’d Invest If I Started My Styling Business Today (and Avoid Wasting Thousands) How I’d Invest If I Started My Styling Business Today (and Avoid Wasting Thousands) When it comes to investing in your styling business, it’s not about how much you spend. It’s about the order in which you invest. Many stylists waste money on things that look good when they haven’t done the essential foundational work to pull it all together.

So if I were starting a styling business today, how exactly would I invest in it? After spending over half a million dollars on business expenses, I can offer a powerful, proven path that helps you invest in and run your business on purpose and profit, not just on hope and luck.

In this episode of The Six Figure Personal Stylist podcast, you’ll get an unfiltered look at the common pitfalls that keep stylists stuck in a cycle of ineffective spending and stagnant growth. I’ll discuss the foundational work you must do before considering a major marketing push or rebrand so you can make informed, strategic investment decisions that truly move the needle.

2:31 - An example of why the order in which you invest matters more than the amount

3:42 - What you need to establish before spending on external marketing services

4:30 - Aesthetics as a non-essential factor in your converting potential clients

6:59 - The “sexy spending trap” that wastes money and makes your problem bigger

8:53 – Two other areas that stylists invest in way too soon (and how to get a better return for your money and time)

15:40 – Walkthrough of what to do (in order) before you start investing in expensive services

20:11 – Sequence of services that I’d invest in after the foundational work is done

23:06 - The loop you can get stuck in that comes at a far greater cost than any financial loss

Mentioned In How I’d Invest If I Started My Styling Business Today (and Avoid Wasting Thousands)

Help a Reporter Out (HARO)

Follow Nicole on Instagram

Leave a rating and review

]]> When it comes to investing in your styling business, it’s not about how much you spend. It’s about the order in which you invest. Many stylists waste money on things that look good when they haven’t done the essential foundational work to pull it all together.

So if I were starting a styling business today, how exactly would I invest in it? After spending over half a million dollars on business expenses, I can offer a powerful, proven path that helps you invest in and run your business on purpose and profit, not just on hope and luck.

In this episode of The Six Figure Personal Stylist podcast, you’ll get an unfiltered look at the common pitfalls that keep stylists stuck in a cycle of ineffective spending and stagnant growth. I’ll discuss the foundational work you must do before considering a major marketing push or rebrand so you can make informed, strategic investment decisions that truly move the needle.

2:31 - An example of why the order in which you invest matters more than the amount

3:42 - What you need to establish before spending on external marketing services

4:30 - Aesthetics as a non-essential factor in your converting potential clients

6:59 - The “sexy spending trap” that wastes money and makes your problem bigger

8:53 – Two other areas that stylists invest in way too soon (and how to get a better return for your money and time)

15:40 – Walkthrough of what to do (in order) before you start investing in expensive services

20:11 – Sequence of services that I’d invest in after the foundational work is done

23:06 - The loop you can get stuck in that comes at a far greater cost than any financial loss

Mentioned In How I’d Invest If I Started My Styling Business Today (and Avoid Wasting Thousands)

Help a Reporter Out (HARO)

Follow Nicole on Instagram

Leave a rating and review

]]> Nicole Otchy - The Styling Consultancy Buzzsprout-17655852 Thu, 14 Aug 2025 04:00:00 -0400 1512 69 full false Why Image Consultants Lose Money Without the Right Business Model Why Image Consultants Lose Money Without the Right Business Model Are you an image consultant or color analyst who feels stuck in a cycle of undercharging, overworking, and watching clients walk away after one appointment? Perhaps you consistently meet your client numbers but still struggle to reach your revenue goals without burning out. 

So why does it feel impossible to achieve that dream of a profitable but sustainable business and still have the time and energy for family, friends (and hobbies)? Because you’re probably inadvertently building your business around the wrong thing.

In this episode of The Six Figure Personal Stylist podcast, you’ll discover why so many image consultants and color analysts struggle to get high-paying, long-term clients. I’ll reveal how your approach accidentally limits your income potential and client impact, and most importantly, how you can resolve it so that you develop deeper client relationships in your business without it consuming your entire life.

2:40 - Your biggest blind spot as an image consultant or color analyst

6:38 - The impact of running your business with a high-volume, low-ticket approach

8:45 - The pervasiveness of the image consulting industry’s scarcity mindset and outdated pricing advice

14:26 - Why image consultants are ill-equipped to market effectively and make more money

16:59 - How one burned-out image consultant went from offering $249 consultations to selling four-figure packages

19:12 - The culprit behind your low rate of repeat clients as an image consultant or color analyst

24:09 - What you need to know if you think people don’t invest in bigger packages from image consultants

Mentioned In Why Image Consultants Lose Money Without the Right Business Model

House of Colour

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Leave a rating and review

]]> Are you an image consultant or color analyst who feels stuck in a cycle of undercharging, overworking, and watching clients walk away after one appointment? Perhaps you consistently meet your client numbers but still struggle to reach your revenue goals without burning out. 

So why does it feel impossible to achieve that dream of a profitable but sustainable business and still have the time and energy for family, friends (and hobbies)? Because you’re probably inadvertently building your business around the wrong thing.

In this episode of The Six Figure Personal Stylist podcast, you’ll discover why so many image consultants and color analysts struggle to get high-paying, long-term clients. I’ll reveal how your approach accidentally limits your income potential and client impact, and most importantly, how you can resolve it so that you develop deeper client relationships in your business without it consuming your entire life.

2:40 - Your biggest blind spot as an image consultant or color analyst

6:38 - The impact of running your business with a high-volume, low-ticket approach

8:45 - The pervasiveness of the image consulting industry’s scarcity mindset and outdated pricing advice

14:26 - Why image consultants are ill-equipped to market effectively and make more money

16:59 - How one burned-out image consultant went from offering $249 consultations to selling four-figure packages

19:12 - The culprit behind your low rate of repeat clients as an image consultant or color analyst

24:09 - What you need to know if you think people don’t invest in bigger packages from image consultants

Mentioned In Why Image Consultants Lose Money Without the Right Business Model

House of Colour

Follow Nicole on Instagram

Leave a rating and review

]]> https://thestylingconsultancy.com/2025/08/07/image-consultants-lose-money-without-the-right-business-model/ Nicole Otchy - The Styling Consultancy Buzzsprout-17595703 Thu, 07 Aug 2025 00:00:00 -0400 1729 68 full false Why Your Marketing Needs to Be Transformational if You Want to Deliver Real Results as a Stylist Why Your Marketing Needs to Be Transformational if You Want to Deliver Real Results as a Stylist Many transformational stylists struggle to attract clients who are truly ready for real transformation. Whether you’re just starting or you’re already making six figures, you can still feel stuck, burnt out, and like you’re constantly chasing new clients who aren’t truly aligned with the depth of your work.

So how do you transform your marketing and attract clients who are truly ready for the deep work you provide? 

In this new installment of the Transactional vs. Transformational Styling series on The Six Figure Personal Stylist podcast, you’ll learn why your current marketing efforts might be attracting the wrong type of clients and how to fix it. I’ll teach you the two powerful psychological principles behind transformational marketing that’ll call in your ideal clients and elevate your business from transactional to truly impactful.

3:08 - How you might be accidentally training clients to see you as transactional instead

4:34 - How transformational marketing primes your ideal clients to do deeper work with you

7:35 - The “one foot in, one foot out” trap you need to avoid in your offers

10:25 - The “possible selves” theory used in my marketing framework

12:54 - The “self-perception” psychological principle I introduce to clients

15:30 - Examples of how I leverage these principles in my marketing 

18:51 - The key to consistently building a business that supports the transformation you want to give clients

22:30 - Honesty as both an ideal client attractor and a misaligned client repellent

27:25 - Why your unique perspective is your power


Mentioned In Why Your Marketing Needs to Be Transformational if You Want to Deliver Real Results as a Stylist

Ashley Pardo | Instagram | TikTok

The Shifts That Helped Gab Saper Attract the Right Personal Styling Clients

What Type of Personal Stylist Do You Want to Be? Defining 3 Types of Personal Styling

Transactional Styling Defined: How to Be a Successful Transactional Personal Stylist

Transactional Styling Defined: How to Be a Successful Transformational Personal Stylist

Follow Nicole on Instagram

Leave a rating and review

]]> Many transformational stylists struggle to attract clients who are truly ready for real transformation. Whether you’re just starting or you’re already making six figures, you can still feel stuck, burnt out, and like you’re constantly chasing new clients who aren’t truly aligned with the depth of your work.

So how do you transform your marketing and attract clients who are truly ready for the deep work you provide? 

In this new installment of the Transactional vs. Transformational Styling series on The Six Figure Personal Stylist podcast, you’ll learn why your current marketing efforts might be attracting the wrong type of clients and how to fix it. I’ll teach you the two powerful psychological principles behind transformational marketing that’ll call in your ideal clients and elevate your business from transactional to truly impactful.

3:08 - How you might be accidentally training clients to see you as transactional instead

4:34 - How transformational marketing primes your ideal clients to do deeper work with you

7:35 - The “one foot in, one foot out” trap you need to avoid in your offers

10:25 - The “possible selves” theory used in my marketing framework

12:54 - The “self-perception” psychological principle I introduce to clients

15:30 - Examples of how I leverage these principles in my marketing 

18:51 - The key to consistently building a business that supports the transformation you want to give clients

22:30 - Honesty as both an ideal client attractor and a misaligned client repellent

27:25 - Why your unique perspective is your power


Mentioned In Why Your Marketing Needs to Be Transformational if You Want to Deliver Real Results as a Stylist

Ashley Pardo | Instagram | TikTok

The Shifts That Helped Gab Saper Attract the Right Personal Styling Clients

What Type of Personal Stylist Do You Want to Be? Defining 3 Types of Personal Styling

Transactional Styling Defined: How to Be a Successful Transactional Personal Stylist

Transactional Styling Defined: How to Be a Successful Transformational Personal Stylist

Follow Nicole on Instagram

Leave a rating and review

]]> https://thestylingconsultancy.com/2025/07/31/marketing-needs-to-be-transformational-if-you-want-to-deliver-results-as-a-stylist/ Nicole Otchy - The Styling Consultancy Buzzsprout-17553369 Thu, 31 Jul 2025 04:00:00 -0400 1856 67 full false Transformational Styling Defined: How to Be a Successful Transformational Personal Stylist Transformational Styling Defined: How to Be a Successful Transformational Personal Stylist You can’t just step into the world of transformational styling as a newbie and expect success. You need to build up business experience first, and your best route to doing so is starting as a transactional personal stylist.

But if you want to transition into a transformational stylist, how do you put yourself in the best position for success? In this next installment of the transactional vs transformational styling series on The Six Figure Personal Stylist podcast, you’ll learn the strengths of the transformational approach to personal styling, what implementing this service looks like, and how you can structure your package(s). I’ll also teach you about the kind of styling client who seeks out this service, their expectations, how to speak to them in your marketing content, and more!

4:08 - How transformational leadership is defined and how that relates to being a transformational stylist

9:22 - Why transformational personal styling is a relatively new thing and the job of the transformational styling world

13:32 - What transformational styling services look like and how to get the client buy-in that this type of relationship requires

17:07 - How you can package your transformational services to keep a client longer and the biggest differentiator between transformational and transactional styling

21:07 - The type of people who are looking for a transformational personal styling service

26:44 - The kind of marketing content that speaks to people who want a transformational styling experience (and why you need a certain level of business acumen to pull it off)

31:22 - Transformational client expectations and what to consider about your pricing and style discovery process if you want them to hire you and like their experience


Mentioned In Transformational Styling Defined: How to Be a Successful Transformational Personal Stylist

What Type of Personal Stylist Do You Want to Be? Defining 3 Types of Personal Styling

Transactional Styling Defined: How to Be a Successful Transactional Personal Stylist

Follow Nicole on Instagram

Leave a rating and review

]]> You can’t just step into the world of transformational styling as a newbie and expect success. You need to build up business experience first, and your best route to doing so is starting as a transactional personal stylist.

But if you want to transition into a transformational stylist, how do you put yourself in the best position for success? In this next installment of the transactional vs transformational styling series on The Six Figure Personal Stylist podcast, you’ll learn the strengths of the transformational approach to personal styling, what implementing this service looks like, and how you can structure your package(s). I’ll also teach you about the kind of styling client who seeks out this service, their expectations, how to speak to them in your marketing content, and more!

4:08 - How transformational leadership is defined and how that relates to being a transformational stylist

9:22 - Why transformational personal styling is a relatively new thing and the job of the transformational styling world

13:32 - What transformational styling services look like and how to get the client buy-in that this type of relationship requires

17:07 - How you can package your transformational services to keep a client longer and the biggest differentiator between transformational and transactional styling

21:07 - The type of people who are looking for a transformational personal styling service

26:44 - The kind of marketing content that speaks to people who want a transformational styling experience (and why you need a certain level of business acumen to pull it off)

31:22 - Transformational client expectations and what to consider about your pricing and style discovery process if you want them to hire you and like their experience


Mentioned In Transformational Styling Defined: How to Be a Successful Transformational Personal Stylist

What Type of Personal Stylist Do You Want to Be? Defining 3 Types of Personal Styling

Transactional Styling Defined: How to Be a Successful Transactional Personal Stylist

Follow Nicole on Instagram

Leave a rating and review

]]> https://thestylingconsultancy.com/2024/05/09/transformational-personal-stylist/ Nicole Otchy - The Styling Consultancy Buzzsprout-17439576 Thu, 24 Jul 2025 04:00:00 -0400 2227 full false Transactional Styling Defined: How to Be a Successful Transactional Personal Stylist Transactional Styling Defined: How to Be a Successful Transactional Personal Stylist “What type of personal stylist do you want to be?”

That’s the question I posed on the show a few weeks ago when I defined the three types of personal styling. Now I’m going to further define two of the ones I outlined, transactional and transformational styling.

So, let’s kick off this transactional vs transformational styling series and dive a little deeper into what being a transactional personal stylist looks like in action! 

In this episode of The Six Figure Personal Stylist podcast, you’ll learn how transactional differs from transformational and discover the attributes of transactional styling. I’ll also teach you what interactions with clients seeking a transactional service look like, what their expectations are, and how to attract them (and only them) in your marketing.

1:53 - Where the terms transactional and transformational come from and how they reflect leadership styles

4:11 - A peek into what a transactional client interaction can look like and why this is good for getting your bearings as a personal stylist

7:44 - Characteristics of a transactional personal styling business

11:37 - How to understand high-end transactional clients

16:56 - How to understand the client who wants to take baby steps and what they’re looking for from you

20:42 - Why a styling self-discovery process helps cut down on miscommunication

22:37 - The confusion that sometimes crops up about trends and why trend styling doesn’t deserve a bad rap

25:02 - What to focus on in your marketing to attract specific types of transactional styling clients


Mentioned In Transactional Styling Defined: How to Be a Successful Transactional Personal Stylist

“What Type of Personal Stylist Do You Want to Be? Defining 3 Types of Personal Styling”

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]]> “What type of personal stylist do you want to be?”

That’s the question I posed on the show a few weeks ago when I defined the three types of personal styling. Now I’m going to further define two of the ones I outlined, transactional and transformational styling.

So, let’s kick off this transactional vs transformational styling series and dive a little deeper into what being a transactional personal stylist looks like in action! 

In this episode of The Six Figure Personal Stylist podcast, you’ll learn how transactional differs from transformational and discover the attributes of transactional styling. I’ll also teach you what interactions with clients seeking a transactional service look like, what their expectations are, and how to attract them (and only them) in your marketing.

1:53 - Where the terms transactional and transformational come from and how they reflect leadership styles

4:11 - A peek into what a transactional client interaction can look like and why this is good for getting your bearings as a personal stylist

7:44 - Characteristics of a transactional personal styling business

11:37 - How to understand high-end transactional clients

16:56 - How to understand the client who wants to take baby steps and what they’re looking for from you

20:42 - Why a styling self-discovery process helps cut down on miscommunication

22:37 - The confusion that sometimes crops up about trends and why trend styling doesn’t deserve a bad rap

25:02 - What to focus on in your marketing to attract specific types of transactional styling clients


Mentioned In Transactional Styling Defined: How to Be a Successful Transactional Personal Stylist

“What Type of Personal Stylist Do You Want to Be? Defining 3 Types of Personal Styling”

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Leave a rating and review

]]> https://thestylingconsultancy.com/2024/05/02/how-to-be-a-successful-transactional-personal-stylist/ Nicole Otchy - The Styling Consultancy Buzzsprout-17439258 Thu, 17 Jul 2025 04:00:00 -0400 2082 full false What Type of Personal Stylist Do You Want to Be? Defining 3 Types of Personal Styling What Type of Personal Stylist Do You Want to Be? Defining 3 Types of Personal Styling Have you ever given yourself space to think about how you want to show up as a stylist?

People (including stylists) often get different types of stylists mixed up. The way many in the industry tend to market themselves only contributes to that confusion.

However, each kind of personal styling has its own hallmarks, limitations, and skill sets. I’ve broken them down into three categories: retail, transactional, and transformational. In order to provide the best service to your clients, you need to critically evaluate your process and determine the type of stylist you want to be.

In this episode of The Six Figure Personal Stylist Podcast, you’ll learn about each type and see examples of how they work. I’ll also highlight their differences and reveal how they impact your marketing and your client’s expectations.

4:47 - What retail styling is and its restrictions

9:29 - The truth about transactional personal styling and why it’s often confused with transformational styling

15:31 - How expectations of the personal styling process can differ among clients

22:07 - The level of depth you need as a transformational stylist and why promising confidence is problematic

29:52 - How the world’s thinking about the purpose of style has changed 


Mentioned In What Type of Personal Stylist Do You Want to Be? Defining 3 Types of Personal Styling

Status and Culture by W. David Marx

Follow Nicole on Instagram

]]> Have you ever given yourself space to think about how you want to show up as a stylist?

People (including stylists) often get different types of stylists mixed up. The way many in the industry tend to market themselves only contributes to that confusion.

However, each kind of personal styling has its own hallmarks, limitations, and skill sets. I’ve broken them down into three categories: retail, transactional, and transformational. In order to provide the best service to your clients, you need to critically evaluate your process and determine the type of stylist you want to be.

In this episode of The Six Figure Personal Stylist Podcast, you’ll learn about each type and see examples of how they work. I’ll also highlight their differences and reveal how they impact your marketing and your client’s expectations.

4:47 - What retail styling is and its restrictions

9:29 - The truth about transactional personal styling and why it’s often confused with transformational styling

15:31 - How expectations of the personal styling process can differ among clients

22:07 - The level of depth you need as a transformational stylist and why promising confidence is problematic

29:52 - How the world’s thinking about the purpose of style has changed 


Mentioned In What Type of Personal Stylist Do You Want to Be? Defining 3 Types of Personal Styling

Status and Culture by W. David Marx

Follow Nicole on Instagram

]]> https://thestylingconsultancy.com/2024/04/04/3-types-of-personal-styling/ Nicole Otchy - The Styling Consultancy Buzzsprout-17438874 Thu, 10 Jul 2025 04:00:00 -0400 2110 full false The Shifts That Helped Gab Saper Attract the Right Personal Styling Clients The Shifts That Helped Gab Saper Attract the Right Personal Styling Clients Some personal stylists make running a business look easy. Gab Saper is one of those people, but what makes her business look effortless now is everything she had to shift to get here. Over the last few years, Gab has refined her systems, clarified who she really wants to work with, and made changes behind the scenes that helped her feel like a true professional, not just someone piecing it together as she goes.

In this episode of The Six Figure Personal Stylist Podcast, we’re talking about what that evolution actually looked like. From moving out of scarcity and into stronger systems, to rewriting her messaging and learning to say no to the wrong clients, Gab shares how she built a business that fits her. We talk about what helped her feel more confident, how her content got sharper, and why things started to feel easier once she stopped trying to make it work for everyone.


2:26 – Gab’s journey from side hustler to full-time stylist and why she felt she had to take on any client or project in the early days

4:33 – The specific turning point that made Gab feel more confident in selling her styling packages

7:02 – How Gab discovered her ideal clients and started cultivating her marketing and messaging to attract them

11:28 – A common form of scarcity that doesn’t involve lack of money or clients and why loving what you do doesn’t come overnight

14:10 – How ‘imperfect action’ has helped Gab in her business as a self-described Type A- personality

16:32 – How Gab’s Instagram posts evolved as she turned her side hustle into a serious, full-time styling business

20:48 – How Gab’s marketing approach has made her a better stylist and why marketing feels harder than it has to be

22:36 – The impact of Gab’s messaging on her business perspective (including price increases)

28:54 – What people generally don’t understand about running a personal styling business

32:59 – The biggest area of growth in Gab’s business and what she’s most excited about for the future


Mentioned In The Shifts That Helped Gab Saper Attract the Right Personal Styling Clients

Wardrobe Editor | Gab Saper

Book a Discovery Call with Nicole

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Leave a rating and review

]]> Some personal stylists make running a business look easy. Gab Saper is one of those people, but what makes her business look effortless now is everything she had to shift to get here. Over the last few years, Gab has refined her systems, clarified who she really wants to work with, and made changes behind the scenes that helped her feel like a true professional, not just someone piecing it together as she goes.

In this episode of The Six Figure Personal Stylist Podcast, we’re talking about what that evolution actually looked like. From moving out of scarcity and into stronger systems, to rewriting her messaging and learning to say no to the wrong clients, Gab shares how she built a business that fits her. We talk about what helped her feel more confident, how her content got sharper, and why things started to feel easier once she stopped trying to make it work for everyone.


2:26 – Gab’s journey from side hustler to full-time stylist and why she felt she had to take on any client or project in the early days

4:33 – The specific turning point that made Gab feel more confident in selling her styling packages

7:02 – How Gab discovered her ideal clients and started cultivating her marketing and messaging to attract them

11:28 – A common form of scarcity that doesn’t involve lack of money or clients and why loving what you do doesn’t come overnight

14:10 – How ‘imperfect action’ has helped Gab in her business as a self-described Type A- personality

16:32 – How Gab’s Instagram posts evolved as she turned her side hustle into a serious, full-time styling business

20:48 – How Gab’s marketing approach has made her a better stylist and why marketing feels harder than it has to be

22:36 – The impact of Gab’s messaging on her business perspective (including price increases)

28:54 – What people generally don’t understand about running a personal styling business

32:59 – The biggest area of growth in Gab’s business and what she’s most excited about for the future


Mentioned In The Shifts That Helped Gab Saper Attract the Right Personal Styling Clients

Wardrobe Editor | Gab Saper

Book a Discovery Call with Nicole

Follow Nicole on Instagram

Leave a rating and review

]]> https://thestylingconsultancy.com/2025/07/03/gab-saper-attract-the-right-personal-styling-clients/ Nicole Otchy - The Styling Consultancy Buzzsprout-17398636 Thu, 03 Jul 2025 04:00:00 -0400 2217 66 full false The Marketing Mistake Even Experienced Stylists Make The Marketing Mistake Even Experienced Stylists Make You’re showing up. You’re posting content. You’ve got offers you believe in. But the momentum you expected still isn’t there.

Before you change your services or redo your content plan, ask yourself this. Is your marketing actually saying something real, or are you just saying what feels safe?

In this episode of The Six Figure Personal Stylist Podcast, I’m naming what’s really happening when your content looks fine on the surface but keeps falling flat. For a lot of stylists, this isn’t a strategy issue. It’s that your nervous system hasn’t caught up to your business goals. You’re visible, but not fully seen. And your clients can feel that.

If you’ve been doing all the right things and it still feels off, this episode will help you figure out why.

3:03 – The key issue for stylists who consistently market but aren’t seeing results

5:56 – How stylists keep themselves from standing out or attracting ideal clients

10:05 – Real visibility and the importance of your marketing as a reflection of the depth you offer in your styling service(s)

16:31 – Why you subconsciously edit yourself and how it’s holding you back

19:58 – The trap of performative consistency that many stylists fall into

24:01 – Why it’s not hard to stand out and how embracing that in your business can impact you in multiple ways

27:40 – Integration of your true visibility capacity to build the trust of your audience and gain the right clients


Mentioned In The Marketing Mistake Even Experienced Stylists Make

Transactional Vs Transformational Styling Series:

What Type of Personal Stylist Do You Want to Be? Defining 3 Types of Personal Styling

Transactional Styling Defined: How to Be a Successful Transactional Stylist

Transformational Styling Defined: How to Be a Successful Transformational Stylist

Follow Nicole on Instagram

Leave a rating and review

]]> You’re showing up. You’re posting content. You’ve got offers you believe in. But the momentum you expected still isn’t there.

Before you change your services or redo your content plan, ask yourself this. Is your marketing actually saying something real, or are you just saying what feels safe?

In this episode of The Six Figure Personal Stylist Podcast, I’m naming what’s really happening when your content looks fine on the surface but keeps falling flat. For a lot of stylists, this isn’t a strategy issue. It’s that your nervous system hasn’t caught up to your business goals. You’re visible, but not fully seen. And your clients can feel that.

If you’ve been doing all the right things and it still feels off, this episode will help you figure out why.

3:03 – The key issue for stylists who consistently market but aren’t seeing results

5:56 – How stylists keep themselves from standing out or attracting ideal clients

10:05 – Real visibility and the importance of your marketing as a reflection of the depth you offer in your styling service(s)

16:31 – Why you subconsciously edit yourself and how it’s holding you back

19:58 – The trap of performative consistency that many stylists fall into

24:01 – Why it’s not hard to stand out and how embracing that in your business can impact you in multiple ways

27:40 – Integration of your true visibility capacity to build the trust of your audience and gain the right clients


Mentioned In The Marketing Mistake Even Experienced Stylists Make

Transactional Vs Transformational Styling Series:

What Type of Personal Stylist Do You Want to Be? Defining 3 Types of Personal Styling

Transactional Styling Defined: How to Be a Successful Transactional Stylist

Transformational Styling Defined: How to Be a Successful Transformational Stylist

Follow Nicole on Instagram

Leave a rating and review

]]> https://thestylingconsultancy.com/2025/06/26/the-marketing-mistake-even-experienced-stylists-make/ Nicole Otchy - The Styling Consultancy Buzzsprout-17385542 Thu, 26 Jun 2025 04:00:00 -0400 1948 65 full true How Personal Stylists Can Build a Recession-Proof Business (Even Now) How Personal Stylists Can Build a Recession-Proof Business (Even Now) Consumer spending patterns are shifting. While we're not technically in a recession as of May 2025, discretionary spending has slowed by $2 billion month-over-month, and people are becoming more cautious with their purchases—even when their bank accounts remain healthy. If you've noticed it's been harder to sign clients lately, you're not imagining it.

In this episode of The Six Figure Personal Stylist Podcast, I share six essential strategies to navigate economic uncertainty and keep your styling business thriving. Drawing from my experience building a six-figure business during the 2008 recession and rebuilding after COVID decimated my high six-figure income down to $60K, I'll show you exactly how to position your business for success regardless of economic conditions.

2:49 – Why the pandemic created a flood of new stylists while established pros lost clients (and what this means for the current market)

10:29 – The real data behind recession predictions and the spending indicators every stylist should monitor

15:24 – Strategy #1: Why clarity is cash—how to position your services as essential solutions, not luxuries

18:04 – Strategy #2: The retention secret that kept my business profitable when new client acquisition plummeted

19:03 – Strategy #3: Why style tips don't convert in uncertain economies (and what messaging actually works)

20:54 – Strategy #4: The smart way to diversify income without chasing low-ticket offers that don't sell

26:42 – Strategy #5: How to attract growth-focused clients who see downturns as opportunities, not obstacles

29:37 – Strategy #6: Why consistent visibility is your best sales insurance (and the 3 things every piece of content should accomplish)

Mentioned In How Personal Stylists Can Build a Recession-Proof Business (Even Now)

Follow Nicole on Instagram

Leave a rating and review


]]> Consumer spending patterns are shifting. While we're not technically in a recession as of May 2025, discretionary spending has slowed by $2 billion month-over-month, and people are becoming more cautious with their purchases—even when their bank accounts remain healthy. If you've noticed it's been harder to sign clients lately, you're not imagining it.

In this episode of The Six Figure Personal Stylist Podcast, I share six essential strategies to navigate economic uncertainty and keep your styling business thriving. Drawing from my experience building a six-figure business during the 2008 recession and rebuilding after COVID decimated my high six-figure income down to $60K, I'll show you exactly how to position your business for success regardless of economic conditions.

2:49 – Why the pandemic created a flood of new stylists while established pros lost clients (and what this means for the current market)

10:29 – The real data behind recession predictions and the spending indicators every stylist should monitor

15:24 – Strategy #1: Why clarity is cash—how to position your services as essential solutions, not luxuries

18:04 – Strategy #2: The retention secret that kept my business profitable when new client acquisition plummeted

19:03 – Strategy #3: Why style tips don't convert in uncertain economies (and what messaging actually works)

20:54 – Strategy #4: The smart way to diversify income without chasing low-ticket offers that don't sell

26:42 – Strategy #5: How to attract growth-focused clients who see downturns as opportunities, not obstacles

29:37 – Strategy #6: Why consistent visibility is your best sales insurance (and the 3 things every piece of content should accomplish)

Mentioned In How Personal Stylists Can Build a Recession-Proof Business (Even Now)

Follow Nicole on Instagram

Leave a rating and review


]]> Nicole Otchy - The Styling Consultancy Buzzsprout-17332248 Thu, 19 Jun 2025 04:00:00 -0400 2099 64 full false Why Dream Client Ghosting Means You’re Creating Transformational Results Why Dream Client Ghosting Means You’re Creating Transformational Results Ever had a sales call that felt like magic? The client was quoting your content, totally lit up, and seemed like they were ready to sign. And then, they vanished or said, “No.” That ghosting gut punch can shatter your confidence, but it’s not a reflection of failure. 

In this episode of The Six Figure Personal Stylist Podcast, I talk about why these ghosting scenarios happen and how you can leverage them for growth. You’ll discover why it isn't about missed sales but about unlocking the true meaning behind these "dream client" disappearances and transforming them so your business can rise to the next level. 

2:03 – Why ghosting isn’t always about objections and can be proof of your marketing’s effectiveness

4:58 – The psychology of viewing sales calls as the beginning of a relationship, not just a transaction

8:12 – How to get (and use) valuable insight from every sales call with potential clients


Mentioned In Why Dream Client Ghosting Means You’re Creating Transformational Results

Follow Nicole on Instagram

Leave a rating and review

]]> Ever had a sales call that felt like magic? The client was quoting your content, totally lit up, and seemed like they were ready to sign. And then, they vanished or said, “No.” That ghosting gut punch can shatter your confidence, but it’s not a reflection of failure. 

In this episode of The Six Figure Personal Stylist Podcast, I talk about why these ghosting scenarios happen and how you can leverage them for growth. You’ll discover why it isn't about missed sales but about unlocking the true meaning behind these "dream client" disappearances and transforming them so your business can rise to the next level. 

2:03 – Why ghosting isn’t always about objections and can be proof of your marketing’s effectiveness

4:58 – The psychology of viewing sales calls as the beginning of a relationship, not just a transaction

8:12 – How to get (and use) valuable insight from every sales call with potential clients


Mentioned In Why Dream Client Ghosting Means You’re Creating Transformational Results

Follow Nicole on Instagram

Leave a rating and review

]]> https://thestylingconsultancy.com/2025/06/12/client-ghosting-means-youre-creating-transformational-results/ Nicole Otchy - The Styling Consultancy Buzzsprout-17275544 Thu, 12 Jun 2025 04:00:00 -0400 830 63 full false The Healing Power of Style at Rose Transformations The Healing Power of Style at Rose Transformations There is deep humanity at the heart of transformational styling work. It can be a healing mechanism during some of the most difficult times of your life. 

After the passing of their daughter and sister Amber, the mother-daughter duo Brenda and Kyla Rose realized the role that image plays in helping you make it through grief. In honor of and inspired by Amber’s memory, their company, Rose Transformations, thrives on getting women to see their personal style as their superpower.

In this episode of The Six Figure Personal Stylist Podcast, you’ll hear Brenda and Kyla’s heartfelt journey of building a transformational styling business rooted in personal loss and healing. They discuss the evolution of their services, highlight the importance of resiliency and embracing social media for business growth, and emphasize the power of personal style as a tool for grief and inspiration.

1:52 – Introduction to Brenda and Kyla Rose and the origin story of Rose Transformations

6:00 – How style served as a healing tool for them after losing family members

12:17 – The philosophy behind their transformational personal styling business

15:01 – Why they transitioned from image consulting to transformational styling

17:32 – How the marketing of their signature service BLOOM has changed their client conversations

19:13 – The journey of discovering their two niches and Brenda embracing social media for visibility

23:49 – Biggest transformation for Kyla in running the business 

27:01 – The creation of their studio and inspiring the next generation of the family

33:42 – Future outlook for Rose Transformations and reflections on lessons learned about commitment and answering the call


Mentioned In The Healing Power of Style at Rose Transformations

Rose Transformations/BLOOM | Instagram | Facebook

“Why Trying to Balance Motherhood and a Styling Business Keeps You Stuck”

Follow Nicole on Instagram

Leave a rating and review

]]> There is deep humanity at the heart of transformational styling work. It can be a healing mechanism during some of the most difficult times of your life. 

After the passing of their daughter and sister Amber, the mother-daughter duo Brenda and Kyla Rose realized the role that image plays in helping you make it through grief. In honor of and inspired by Amber’s memory, their company, Rose Transformations, thrives on getting women to see their personal style as their superpower.

In this episode of The Six Figure Personal Stylist Podcast, you’ll hear Brenda and Kyla’s heartfelt journey of building a transformational styling business rooted in personal loss and healing. They discuss the evolution of their services, highlight the importance of resiliency and embracing social media for business growth, and emphasize the power of personal style as a tool for grief and inspiration.

1:52 – Introduction to Brenda and Kyla Rose and the origin story of Rose Transformations

6:00 – How style served as a healing tool for them after losing family members

12:17 – The philosophy behind their transformational personal styling business

15:01 – Why they transitioned from image consulting to transformational styling

17:32 – How the marketing of their signature service BLOOM has changed their client conversations

19:13 – The journey of discovering their two niches and Brenda embracing social media for visibility

23:49 – Biggest transformation for Kyla in running the business 

27:01 – The creation of their studio and inspiring the next generation of the family

33:42 – Future outlook for Rose Transformations and reflections on lessons learned about commitment and answering the call


Mentioned In The Healing Power of Style at Rose Transformations

Rose Transformations/BLOOM | Instagram | Facebook

“Why Trying to Balance Motherhood and a Styling Business Keeps You Stuck”

Follow Nicole on Instagram

Leave a rating and review

]]> https://thestylingconsultancy.com/2025/06/05/the-healing-power-of-style-at-rose-transformations/ Nicole Otchy - The Styling Consultancy Buzzsprout-17275340 Thu, 05 Jun 2025 04:00:00 -0400 2279 62 full false Why ‘Style Chats’ Are Repelling Your Best Clients Why ‘Style Chats’ Are Repelling Your Best Clients Are you getting ghosted on sales calls and attracting hesitant clients? The culprit might be a seemingly small detail with enormous ripple effects on your business: how you talk about your sales call in your marketing. If your website or social media uses vague, "cutesy" language for booking, you might be unintentionally repelling your ideal clients. 

In this episode of The Six Figure Personal Stylist Podcast, I discuss why clarity drives sales in the world of premium service-based businesses and leads to fewer money or time objections on sales calls. I’ll break down how calling your sales calls what they truly are–a sales or discovery call–can transform your bookings, build unshakable trust, and attract clients who are genuinely ready for transformation.

1:40 – Why softening the name of your sales calls repels prospective clients (and isn’t really being done for the client)

5:53 – An expectation you might be accidentally setting up for your sales calls

7:38 – Clarity as emotional safety for clients and a confidence communicator for stylists

12:12 – Simple ways to set clear expectations for sales calls on your booking page and in your marketing

14:28 – Why overgiving free advice on sales calls sabotages your potential client’s experience

16:58 – How to write a description that sets expectations and boundaries for your sales call

19:06 – The deeper workaround sales you should consider for business growth and personal confidence


Mentioned In Why ‘Style Chats’ Are Repelling Your Best Clients

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Leave a rating and review

]]> Are you getting ghosted on sales calls and attracting hesitant clients? The culprit might be a seemingly small detail with enormous ripple effects on your business: how you talk about your sales call in your marketing. If your website or social media uses vague, "cutesy" language for booking, you might be unintentionally repelling your ideal clients. 

In this episode of The Six Figure Personal Stylist Podcast, I discuss why clarity drives sales in the world of premium service-based businesses and leads to fewer money or time objections on sales calls. I’ll break down how calling your sales calls what they truly are–a sales or discovery call–can transform your bookings, build unshakable trust, and attract clients who are genuinely ready for transformation.

1:40 – Why softening the name of your sales calls repels prospective clients (and isn’t really being done for the client)

5:53 – An expectation you might be accidentally setting up for your sales calls

7:38 – Clarity as emotional safety for clients and a confidence communicator for stylists

12:12 – Simple ways to set clear expectations for sales calls on your booking page and in your marketing

14:28 – Why overgiving free advice on sales calls sabotages your potential client’s experience

16:58 – How to write a description that sets expectations and boundaries for your sales call

19:06 – The deeper workaround sales you should consider for business growth and personal confidence


Mentioned In Why ‘Style Chats’ Are Repelling Your Best Clients

Follow Nicole on Instagram

Leave a rating and review

]]> https://thestylingconsultancy.com/2025/05/29/personal-stylist-sales-calls-dont-convert/ Nicole Otchy - The Styling Consultancy Buzzsprout-17211595 Thu, 29 May 2025 04:00:00 -0400 1468 61 full false How to Have Your Best Summer In Business How to Have Your Best Summer In Business Do you assume summer will be slow for your styling business and plan accordingly, by pulling back, logging off, and hoping things pick back up in the fall?

For too long, stylists have accepted the myth that summer is a "slow" season. But it’s really a self-fulfilling prophecy born from a lack of foresight and strategic planning. So here’s your wake-up call to a summer of unprecedented growth, where consistent bookings aren't just a dream, but your reality. 

In this episode of The Six Figure Personal Stylist Podcast, I reveal strategies that allow you to maintain momentum, book clients, make sales, and still watch your business flourish as you bask in the sun. This isn't about doing more; it's about understanding how your business actually works and leveraging that knowledge for consistent success while prioritizing rest and enjoying your personal life.

2:17 – Why summer feels like a dead zone in styling (even though it’s not)

4:41 – The unseen power of delayed gratification in marketing high-ticket services

9:01 – The key to building a styling business that lets you rest while raking in the revenue

13:12 – Three things to avoid if you want to say goodbye to unpredictable income dips

15:29 – How your personal life can be a powerful tool to craft high-impact marketing content

19:22 – Five ways to market your business this summer without being physically present all the time

23:50 – Why taking time off isn’t the issue and the importance of marketing momentum


Mentioned In How to Have Your Best Summer In Business

Notta AI Notetaker

Positioning Series:

“How Going All In on the Right People Changes Everything”

“Why Sharpening Your Perspective Is the Fastest Way to Attract Dream Styling Clients”

“When Your Marketing Still Works…But It Doesn’t Feel Like You Anymore”

Follow Nicole on Instagram

Leave a rating and review


]]> Do you assume summer will be slow for your styling business and plan accordingly, by pulling back, logging off, and hoping things pick back up in the fall?

For too long, stylists have accepted the myth that summer is a "slow" season. But it’s really a self-fulfilling prophecy born from a lack of foresight and strategic planning. So here’s your wake-up call to a summer of unprecedented growth, where consistent bookings aren't just a dream, but your reality. 

In this episode of The Six Figure Personal Stylist Podcast, I reveal strategies that allow you to maintain momentum, book clients, make sales, and still watch your business flourish as you bask in the sun. This isn't about doing more; it's about understanding how your business actually works and leveraging that knowledge for consistent success while prioritizing rest and enjoying your personal life.

2:17 – Why summer feels like a dead zone in styling (even though it’s not)

4:41 – The unseen power of delayed gratification in marketing high-ticket services

9:01 – The key to building a styling business that lets you rest while raking in the revenue

13:12 – Three things to avoid if you want to say goodbye to unpredictable income dips

15:29 – How your personal life can be a powerful tool to craft high-impact marketing content

19:22 – Five ways to market your business this summer without being physically present all the time

23:50 – Why taking time off isn’t the issue and the importance of marketing momentum


Mentioned In How to Have Your Best Summer In Business

Notta AI Notetaker

Positioning Series:

“How Going All In on the Right People Changes Everything”

“Why Sharpening Your Perspective Is the Fastest Way to Attract Dream Styling Clients”

“When Your Marketing Still Works…But It Doesn’t Feel Like You Anymore”

Follow Nicole on Instagram

Leave a rating and review


]]> https://thestylingconsultancy.com/2025/05/22/grow-your-styling-business-in-summer/ Nicole Otchy - The Styling Consultancy Buzzsprout-17205215 Thu, 22 May 2025 04:00:00 -0400 1688 60 full false The Coaching Advice That Keeps Stylists Stuck The Coaching Advice That Keeps Stylists Stuck Have you invested in business coaches and marketing experts, yet still feel like consistent, high-end clients are out of reach?

You’re not the problem. But there is one.

There’s a hidden blind spot in the coaching industry that’s quietly stalling the momentum of personal stylists. Most people don’t even see it coming.

In this episode of The Six Figure Personal Stylist Podcast, I’m breaking down four of the most common business strategies that sound like they should work for stylists but actually keep you stuck. More importantly, I’ll help you spot the advice that’s been quietly holding you back and show you how to think differently about attracting high-ticket clients and growing your income sustainably.

4:14 – How general business coaches overlook the hidden labor of stylists (and why that’s costing you time, money, and momentum)

9:31 – The industry blind spot no one talks about—and how it keeps stylists stuck in transactional services

13:20 – Why the “raise your prices to reflect your value” advice backfires without this crucial strategy shift

17:05 – The two services that seem like smart offers but are actually killing retention and client trust

30:25 – Why posting more fashion tips and style hacks builds a platform—not a business

32:49 – The reckless coaching advice that’s sabotaging your sales and attracting the wrong clients

41:08 – Your next step if you’ve wasted time and money on generic coaching advice that didn’t work for your styling business


Mentioned In The Coaching Advice That Keeps Stylists Stuck

Transactional Vs Transformational Styling Series:

“Transactional Styling Defined: How to Be a Successful Transactional Stylist”

“Transformational Styling Defined: How to Be a Successful Transformational Stylist”

"How to Think Like a Thought Leader, Not Just a Personal Stylist"

"How to Create Mindset-Shifting Content That Truly Resonates With Your Clients"

Follow Nicole on Instagram

Leave a rating and review

]]> Have you invested in business coaches and marketing experts, yet still feel like consistent, high-end clients are out of reach?

You’re not the problem. But there is one.

There’s a hidden blind spot in the coaching industry that’s quietly stalling the momentum of personal stylists. Most people don’t even see it coming.

In this episode of The Six Figure Personal Stylist Podcast, I’m breaking down four of the most common business strategies that sound like they should work for stylists but actually keep you stuck. More importantly, I’ll help you spot the advice that’s been quietly holding you back and show you how to think differently about attracting high-ticket clients and growing your income sustainably.

4:14 – How general business coaches overlook the hidden labor of stylists (and why that’s costing you time, money, and momentum)

9:31 – The industry blind spot no one talks about—and how it keeps stylists stuck in transactional services

13:20 – Why the “raise your prices to reflect your value” advice backfires without this crucial strategy shift

17:05 – The two services that seem like smart offers but are actually killing retention and client trust

30:25 – Why posting more fashion tips and style hacks builds a platform—not a business

32:49 – The reckless coaching advice that’s sabotaging your sales and attracting the wrong clients

41:08 – Your next step if you’ve wasted time and money on generic coaching advice that didn’t work for your styling business


Mentioned In The Coaching Advice That Keeps Stylists Stuck

Transactional Vs Transformational Styling Series:

“Transactional Styling Defined: How to Be a Successful Transactional Stylist”

“Transformational Styling Defined: How to Be a Successful Transformational Stylist”

"How to Think Like a Thought Leader, Not Just a Personal Stylist"

"How to Create Mindset-Shifting Content That Truly Resonates With Your Clients"

Follow Nicole on Instagram

Leave a rating and review

]]> https://thestylingconsultancy.com/2025/05/15/coaching-advice-that-keeps-stylists-stuck/ Nicole Otchy - The Styling Consultancy Buzzsprout-17153243 Thu, 15 May 2025 04:00:00 -0400 2719 59 full false Why Trying to Balance Motherhood and a Styling Business Keeps You Stuck Why Trying to Balance Motherhood and a Styling Business Keeps You Stuck Do you ever feel like you're constantly failing someone—your business, your kid, yourself?

If you're a personal stylist trying to grow a business and raise a family, you're not doing it wrong. You're just working off a blueprint that was never designed for the life you're actually trying to build.

In this Mother’s Day episode of The Six Figure Personal Stylist Podcast, I’m talking about the real tension between motherhood and entrepreneurship. Not the version you see on Instagram, but the one where you’re dragged between two full-time identities that were never meant to coexist. I’ll share what finally helped me stop shame-spiraling, rewrite my own rules, and build a business that doesn’t ask me to shrink to make everyone else comfortable.

3:27 – Why constantly feeling stretched thin isn’t your fault (and what’s actually to blame)

9:02 – The hidden cost of trying to live up to “good mom” and “successful CEO” standards

13:08 – The identity breakthrough that finally stopped the self-doubt spiral

16:26 – What happens when you build your business around your values—not other people’s comfort

20:38 – Why consciously choosing your roles changes everything (especially your results)

22:48 – The truth I wish someone had told me before the mental gymnastics and burnout

25:20 – The foundational shift every stylist-mom needs before adjusting the logistics

Mentioned In Why Trying to Balance Motherhood and a Styling Business Keeps You Stuck

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Leave a rating and review

]]> Do you ever feel like you're constantly failing someone—your business, your kid, yourself?

If you're a personal stylist trying to grow a business and raise a family, you're not doing it wrong. You're just working off a blueprint that was never designed for the life you're actually trying to build.

In this Mother’s Day episode of The Six Figure Personal Stylist Podcast, I’m talking about the real tension between motherhood and entrepreneurship. Not the version you see on Instagram, but the one where you’re dragged between two full-time identities that were never meant to coexist. I’ll share what finally helped me stop shame-spiraling, rewrite my own rules, and build a business that doesn’t ask me to shrink to make everyone else comfortable.

3:27 – Why constantly feeling stretched thin isn’t your fault (and what’s actually to blame)

9:02 – The hidden cost of trying to live up to “good mom” and “successful CEO” standards

13:08 – The identity breakthrough that finally stopped the self-doubt spiral

16:26 – What happens when you build your business around your values—not other people’s comfort

20:38 – Why consciously choosing your roles changes everything (especially your results)

22:48 – The truth I wish someone had told me before the mental gymnastics and burnout

25:20 – The foundational shift every stylist-mom needs before adjusting the logistics

Mentioned In Why Trying to Balance Motherhood and a Styling Business Keeps You Stuck

Follow Nicole on Instagram

Leave a rating and review

]]> https://thestylingconsultancy.com/2025/05/08/balance-motherhood-and-a-styling-business-keeps-you-stuck/ Nicole Otchy - The Styling Consultancy Buzzsprout-17105429 Thu, 08 May 2025 04:00:00 -0400 2019 58 full false When Your Marketing Still Works…But It Doesn’t Feel Like You Anymore When Your Marketing Still Works…But It Doesn’t Feel Like You Anymore As a successful stylist, you might hit a surprising (and rarely talked about) point in your business: everything looks like it’s working—you’re booking clients, hitting your income goals—but behind the scenes, you’re bored, disconnected, or even dreading your own marketing.

If that sounds familiar, you don’t need to start over. You’ve simply outgrown your positioning.

In the final episode of our Positioning Series on The Six Figure Personal Stylist Podcast, we’re talking about what it means when your marketing works but no longer lights you up—and how to evolve your messaging without losing the momentum you’ve built. You’ll learn how to spot the signs of misalignment, why staying stuck costs more than you think, and how to recalibrate in a way that reignites your excitement and attracts the clients you actually want to serve.

1:54 – What your boredom with successful marketing really means about your business
10:16 – The hidden cost of sticking with outdated positioning
17:09 – Why evolving your positioning is a recalibration—not a full restart
19:37 – A real-world example of repositioning without burning your business down
26:03 – How to attract clients who align with who you are now—and fall in love with your business again


Mentioned In When Your Marketing Still Works…But It Doesn’t Feel Like You Anymore

Reserve Your Positioning Intensive

Previous episodes in the Positioning Series:

Follow Nicole on Instagram

Leave a rating and review

]]> As a successful stylist, you might hit a surprising (and rarely talked about) point in your business: everything looks like it’s working—you’re booking clients, hitting your income goals—but behind the scenes, you’re bored, disconnected, or even dreading your own marketing.

If that sounds familiar, you don’t need to start over. You’ve simply outgrown your positioning.

In the final episode of our Positioning Series on The Six Figure Personal Stylist Podcast, we’re talking about what it means when your marketing works but no longer lights you up—and how to evolve your messaging without losing the momentum you’ve built. You’ll learn how to spot the signs of misalignment, why staying stuck costs more than you think, and how to recalibrate in a way that reignites your excitement and attracts the clients you actually want to serve.

1:54 – What your boredom with successful marketing really means about your business
10:16 – The hidden cost of sticking with outdated positioning
17:09 – Why evolving your positioning is a recalibration—not a full restart
19:37 – A real-world example of repositioning without burning your business down
26:03 – How to attract clients who align with who you are now—and fall in love with your business again


Mentioned In When Your Marketing Still Works…But It Doesn’t Feel Like You Anymore

Reserve Your Positioning Intensive

Previous episodes in the Positioning Series:

Follow Nicole on Instagram

Leave a rating and review

]]> https://thestylingconsultancy.com/2025/05/01/when-your-marketing-still-works-but-it-doesnt-feel-like-you-anymore/ Nicole Otchy - The Styling Consultancy Buzzsprout-17023971 Thu, 01 May 2025 04:00:00 -0400 1945 57 full false Why Sharpening Your Perspective Is the Fastest Way to Attract Dream Styling Clients Why Sharpening Your Perspective Is the Fastest Way to Attract Dream Styling Clients Positioning isn’t just about what you do. It’s also about how and why you do it. Last week, we laid the groundwork for identifying your ideal client. Now let’s build on that foundation and explore how your unique perspective shapes your reputation and attracts high-ticket, high-trust clients.

In the second part of our positioning series on The Six Figure Personal Stylist Podcast, you’ll learn how to leverage your point-of-view to create magnetic marketing that resonates on a deeper level. You’ll gain insights that’ll help you move beyond marketing messages like “Five Spring Essentials You Must Have” so you can speak to your client’s core desires and say what they truly need to hear.

2:58 - What the kind of content that blends in feels like when you write and release it

4:30 - What content that cuts through the noise and connects with your potential clients looks and feels like

8:18 - The cost of safety in your marketing messages

10:47 - How your perspective, positioning, and marketing work together

13:34 - An example of how to lead with values in your messaging 

18:05 - The truth about influencer marketing and how to reframe the discourse around it to be more helpful

22:16 - Your job as a values-led personal stylist and the power of psychographics in business 

27:46 - Three questions to help sharpen your perspective and what to do if your content bores or is unclear to you and your audience


Mentioned In Why Sharpening Your Perspective Is the Fastest Way to Attract Dream Styling Clients

Reserve Your Positioning Intensive

Follow Nicole on Instagram

Leave a rating and review

]]> Positioning isn’t just about what you do. It’s also about how and why you do it. Last week, we laid the groundwork for identifying your ideal client. Now let’s build on that foundation and explore how your unique perspective shapes your reputation and attracts high-ticket, high-trust clients.

In the second part of our positioning series on The Six Figure Personal Stylist Podcast, you’ll learn how to leverage your point-of-view to create magnetic marketing that resonates on a deeper level. You’ll gain insights that’ll help you move beyond marketing messages like “Five Spring Essentials You Must Have” so you can speak to your client’s core desires and say what they truly need to hear.

2:58 - What the kind of content that blends in feels like when you write and release it

4:30 - What content that cuts through the noise and connects with your potential clients looks and feels like

8:18 - The cost of safety in your marketing messages

10:47 - How your perspective, positioning, and marketing work together

13:34 - An example of how to lead with values in your messaging 

18:05 - The truth about influencer marketing and how to reframe the discourse around it to be more helpful

22:16 - Your job as a values-led personal stylist and the power of psychographics in business 

27:46 - Three questions to help sharpen your perspective and what to do if your content bores or is unclear to you and your audience


Mentioned In Why Sharpening Your Perspective Is the Fastest Way to Attract Dream Styling Clients

Reserve Your Positioning Intensive

Follow Nicole on Instagram

Leave a rating and review

]]> https://thestylingconsultancy.com/2025/04/24/your-perspective-is-the-fastest-way-to-attract-dream-styling-clients/ Nicole Otchy - The Styling Consultancy Buzzsprout-17036662 Thu, 24 Apr 2025 04:00:00 -0400 1982 56 full false How Going All In on the Right People Changes Everything How Going All In on the Right People Changes Everything Many talented personal stylists who struggle aren’t doing so from a lack of skill. They might not be connecting with the clients they actually want to work with, even if they are signing on clients.

If that’s you, the missing piece between where you are in your styling business and where you want to go may lie in a lack of clear positioning. So let’s take a deep dive into the crucial concept to help you focus on identifying and aligning with your ideal clients.

In this episode of The Six Figure Personal Stylist Podcast, we’ll kick off a three-part series that’ll clarify what positioning is, reveal how it differs from the concept of niching, and highlight its transformative power. I’ll demonstrate how focusing on who you’re truly here to serve helps you attract the right clients, command premium prices, and rekindle your passion for your styling business.

2:28 - Why positioning isn’t the same thing as niching

4:35 - An example of how clarity in your positioning can impact your business

8:59 - Why positioning matters so much for personal stylists

10:56 - Why limiting your potential client pool with strong positioning won’t limit your income

12:43 - A simple, two-question exercise to help you refine your positioning

14:10 - A clear sign that your positioning isn’t aligned with who you are or are becoming


Mentioned In How Going All In on the Right People Changes Everything

Reserve Your Positioning Intensive

Follow Nicole on Instagram

Leave a rating and review

]]> Many talented personal stylists who struggle aren’t doing so from a lack of skill. They might not be connecting with the clients they actually want to work with, even if they are signing on clients.

If that’s you, the missing piece between where you are in your styling business and where you want to go may lie in a lack of clear positioning. So let’s take a deep dive into the crucial concept to help you focus on identifying and aligning with your ideal clients.

In this episode of The Six Figure Personal Stylist Podcast, we’ll kick off a three-part series that’ll clarify what positioning is, reveal how it differs from the concept of niching, and highlight its transformative power. I’ll demonstrate how focusing on who you’re truly here to serve helps you attract the right clients, command premium prices, and rekindle your passion for your styling business.

2:28 - Why positioning isn’t the same thing as niching

4:35 - An example of how clarity in your positioning can impact your business

8:59 - Why positioning matters so much for personal stylists

10:56 - Why limiting your potential client pool with strong positioning won’t limit your income

12:43 - A simple, two-question exercise to help you refine your positioning

14:10 - A clear sign that your positioning isn’t aligned with who you are or are becoming


Mentioned In How Going All In on the Right People Changes Everything

Reserve Your Positioning Intensive

Follow Nicole on Instagram

Leave a rating and review

]]> Nicole Otchy - The Styling Consultancy Buzzsprout-16948163 Thu, 17 Apr 2025 04:00:00 -0400 1061 55 full true How to Create Mindset-Shifting Content That Truly Resonates With Your Clients How to Create Mindset-Shifting Content That Truly Resonates With Your Clients “How do you create content that feels like you are talking directly to me?”

That is the #1 question I get asked by clients and on sales calls on a weekly basis. Instead of celebrating the first anniversary of this podcast with a clip show episode highlighting favorite moments, I’ll be pulling back the curtain on how it seems like I’m (as one client recently put it) “wiretapping” your brain with the content I put out.

In this episode of The Six Figure Personal Stylist Podcast, we’ll dive into the strategy I use to create content that resonates on a profound level. We’ll explore the psychology of buying and how to create content by emphasizing marketing from a place of deep investment in your clients’ transformations.

3:01 - The truth about why people buy transformational services

8:52 - How mindset-shifting content transforms you and your clients

15:47 - Where to find mindset-shifting content and how to use it so that it sells for you

20:24 - The importance of knowing who you do and don’t serve to create messaging that resonates


Mentioned In How to Create Mindset-Shifting Content That Truly Resonates With Your Clients

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Leave a rating and review


]]> “How do you create content that feels like you are talking directly to me?”

That is the #1 question I get asked by clients and on sales calls on a weekly basis. Instead of celebrating the first anniversary of this podcast with a clip show episode highlighting favorite moments, I’ll be pulling back the curtain on how it seems like I’m (as one client recently put it) “wiretapping” your brain with the content I put out.

In this episode of The Six Figure Personal Stylist Podcast, we’ll dive into the strategy I use to create content that resonates on a profound level. We’ll explore the psychology of buying and how to create content by emphasizing marketing from a place of deep investment in your clients’ transformations.

3:01 - The truth about why people buy transformational services

8:52 - How mindset-shifting content transforms you and your clients

15:47 - Where to find mindset-shifting content and how to use it so that it sells for you

20:24 - The importance of knowing who you do and don’t serve to create messaging that resonates


Mentioned In How to Create Mindset-Shifting Content That Truly Resonates With Your Clients

Follow Nicole on Instagram

Leave a rating and review


]]> https://thestylingconsultancy.com/2025/04/10/mindset-shifting-content-that-truly-resonates-with-your-clients/ Nicole Otchy - The Styling Consultancy Buzzsprout-16934206 Thu, 10 Apr 2025 04:00:00 -0400 1566 54 full false What Every Stylist Needs to Know Before Hiring Help What Every Stylist Needs to Know Before Hiring Help Are you relying on external agencies or individuals to handle crucial aspects that grow your styling business? Many stylists (and entrepreneurs of all types) think they can merely delegate their way to success instead of building expertise and a genuine connection with clients. But it feels a bit like hiring someone to wear your dream outfit which sounds ridiculous right? So instead, let’s figure out where you might be outsourcing your business’s growth and what you can do instead.

In this episode of The Six Figure Personal Stylist Podcast, we’ll discuss why your hands-on involvement is crucial. We’ll explore why the desire to outsource growth stems from avoiding self-trust, address the common pitfalls of relying on external help, reveal how to effectively delegate without sacrificing your unique voice and client relationships, and illustrate the transformative power of trusting your expertise and taking decisive action. 

3:20 - Why relying on others to build your personal styling business keeps you stuck

7:48 - An example of what happens when you stop outsourcing business growth and start trusting yourself

12:48 - Sales as a process and what your clients need from you 

15:51 - Clearing up a misconception about outsourcing (and how it impacts burnout) 

17:36 - The parallel between you and your clients and experiencing growth through discomfort

21:09 - What coaches should and shouldn’t do for you, the importance of identifying and addressing fears, and perfectionism as a sign of potential trauma

27:50 - Why AI can’t replace critical thinking, the consequence of using it unaltered, and how to correctly use it

31:04 - What you need to know before you outsource your social media marketing and what to do instead

37:34 - The question to develop the habit of consistently asking yourself when making decisions


Mentioned In What Every Stylist Needs to Know Before Hiring Help

Follow Nicole on Instagram

Leave a rating and review

]]> Are you relying on external agencies or individuals to handle crucial aspects that grow your styling business? Many stylists (and entrepreneurs of all types) think they can merely delegate their way to success instead of building expertise and a genuine connection with clients. But it feels a bit like hiring someone to wear your dream outfit which sounds ridiculous right? So instead, let’s figure out where you might be outsourcing your business’s growth and what you can do instead.

In this episode of The Six Figure Personal Stylist Podcast, we’ll discuss why your hands-on involvement is crucial. We’ll explore why the desire to outsource growth stems from avoiding self-trust, address the common pitfalls of relying on external help, reveal how to effectively delegate without sacrificing your unique voice and client relationships, and illustrate the transformative power of trusting your expertise and taking decisive action. 

3:20 - Why relying on others to build your personal styling business keeps you stuck

7:48 - An example of what happens when you stop outsourcing business growth and start trusting yourself

12:48 - Sales as a process and what your clients need from you 

15:51 - Clearing up a misconception about outsourcing (and how it impacts burnout) 

17:36 - The parallel between you and your clients and experiencing growth through discomfort

21:09 - What coaches should and shouldn’t do for you, the importance of identifying and addressing fears, and perfectionism as a sign of potential trauma

27:50 - Why AI can’t replace critical thinking, the consequence of using it unaltered, and how to correctly use it

31:04 - What you need to know before you outsource your social media marketing and what to do instead

37:34 - The question to develop the habit of consistently asking yourself when making decisions


Mentioned In What Every Stylist Needs to Know Before Hiring Help

Follow Nicole on Instagram

Leave a rating and review

]]> Nicole Otchy - The Styling Consultancy Buzzsprout-16893036 Thu, 03 Apr 2025 04:00:00 -0400 2343 53 full false Why Living Your Values Makes Your Styling Business More Profitable Why Living Your Values Makes Your Styling Business More Profitable You’ve probably heard about the importance of “living your values,” personally and professionally. While this isn’t often discussed in the personal styling industry, it’s critical if you want to build a brand that stands out, attracts your ideal clients, and makes a lasting impact. But you might find the idea of living your values in your styling business a bit fuzzy and are wondering what that looks like and how to do it without negatively impacting your bottom line.

In this episode of The Six Figure Personal Stylist Podcast, we’ll dive into how to live your values in your business and why it’s necessary in today’s market. I’ll walk you through ways to implement your values that strengthen your business and address any fear you have of negative consequences for sharing your perspective.

3:12 - How to better understand your deeper values and what makes you unique in the industry

4:41 - Ideas for living your values in your business without feeling like you’re alienating people

10:22 - Exploring fear of negative comments (and the bigger risk when you let that fear stop you from sharing your values)
13:01 - What happens when you share your values and why you shouldn’t focus on fearing others’ rejection

15:05 - Reflections as you go about your week to help you start integrating your values into your business


Mentioned In Why Living Your Values Makes Your Styling Business More Profitable

Free Guide: Living Your Values as a Personal Stylist

Why Your Styling Business Isn’t Growing (and How to Fix It)

Follow Nicole on Instagram

Leave a rating and review

]]> You’ve probably heard about the importance of “living your values,” personally and professionally. While this isn’t often discussed in the personal styling industry, it’s critical if you want to build a brand that stands out, attracts your ideal clients, and makes a lasting impact. But you might find the idea of living your values in your styling business a bit fuzzy and are wondering what that looks like and how to do it without negatively impacting your bottom line.

In this episode of The Six Figure Personal Stylist Podcast, we’ll dive into how to live your values in your business and why it’s necessary in today’s market. I’ll walk you through ways to implement your values that strengthen your business and address any fear you have of negative consequences for sharing your perspective.

3:12 - How to better understand your deeper values and what makes you unique in the industry

4:41 - Ideas for living your values in your business without feeling like you’re alienating people

10:22 - Exploring fear of negative comments (and the bigger risk when you let that fear stop you from sharing your values)
13:01 - What happens when you share your values and why you shouldn’t focus on fearing others’ rejection

15:05 - Reflections as you go about your week to help you start integrating your values into your business


Mentioned In Why Living Your Values Makes Your Styling Business More Profitable

Free Guide: Living Your Values as a Personal Stylist

Why Your Styling Business Isn’t Growing (and How to Fix It)

Follow Nicole on Instagram

Leave a rating and review

]]> https://thestylingconsultancy.com/2025/03/27/living-your-values-makes-your-styling-business-more-profitable/ Nicole Otchy - The Styling Consultancy Buzzsprout-16830134 Thu, 27 Mar 2025 04:00:00 -0400 1144 52 full false How to Think Like a Thought Leader, Not Just a Personal Stylist How to Think Like a Thought Leader, Not Just a Personal Stylist Do you ever feel like you're constantly trying to convince potential clients that investing in styling is worth it? The truth is, the highest-paid stylists aren’t just great at putting together outfits, they’ve positioned themselves as trusted advisors and thought leaders.

In this episode of The Six Figure Personal Stylist Podcast, I’m breaking down what it really takes to shift from being seen as just a service provider to becoming an in-demand expert. We’ll talk about why authority, not just skill, commands higher rates, the biggest mistake stylists make in their content, and the three key changes you can make today to start building credibility that attracts premium clients.

2:02 – The one belief that separates premium stylists from struggling ones

5:12 – Why authority (not just skill) commands higher rates

8:06 – How to build a brand that clients trust before they ever book a call

11:02 – The shift from sharing style tips to leading conversations

14:46 – Why a strong point of view is essential for premium pricing

19:49 – The power of challenging your audience’s current thinking

24:35 – Thought leadership vs. perfectionism and what actually matters in marketing


Mentioned in How to Think Like a Thought Leader, Not Just a Personal Stylist

Follow Nicole on Instagram

Leave a rating and review


]]> Do you ever feel like you're constantly trying to convince potential clients that investing in styling is worth it? The truth is, the highest-paid stylists aren’t just great at putting together outfits, they’ve positioned themselves as trusted advisors and thought leaders.

In this episode of The Six Figure Personal Stylist Podcast, I’m breaking down what it really takes to shift from being seen as just a service provider to becoming an in-demand expert. We’ll talk about why authority, not just skill, commands higher rates, the biggest mistake stylists make in their content, and the three key changes you can make today to start building credibility that attracts premium clients.

2:02 – The one belief that separates premium stylists from struggling ones

5:12 – Why authority (not just skill) commands higher rates

8:06 – How to build a brand that clients trust before they ever book a call

11:02 – The shift from sharing style tips to leading conversations

14:46 – Why a strong point of view is essential for premium pricing

19:49 – The power of challenging your audience’s current thinking

24:35 – Thought leadership vs. perfectionism and what actually matters in marketing


Mentioned in How to Think Like a Thought Leader, Not Just a Personal Stylist

Follow Nicole on Instagram

Leave a rating and review


]]> https://thestylingconsultancy.com/2025/03/20/think-like-a-thought-leader-not-a-personal-stylist/ Nicole Otchy - The Styling Consultancy Buzzsprout-16792779 Thu, 20 Mar 2025 04:00:00 -0400 1622 51 full false The ‘Too Much Free Content’ Lie That’s Holding You Back The ‘Too Much Free Content’ Lie That’s Holding You Back With so much marketing information at our fingertips, you have to be really discerning as an entrepreneur. There’s a lot of outdated stuff or just plain old bad or irrelevant advice you need to be aware of and gut-check yourself, even if it goes against so-called established business wisdom.

For instance, I’m sure you’ve been cautioned against giving away too much free information, right? You were told that if you did that, then people wouldn’t have any reason to ever buy from you, so you’d struggle to make any sales. I used to believe that, too…and it almost took my new business down.

In this episode of The Six Figure Personal Stylist Podcast, I’ll expose this idea of never giving away too much in your content as the myth it really is. I’ll reveal why this advice is not only fundamentally wrong but also how it can sabotage your marketing, and I’ll tell you what you should do instead to attract premium high-paying clients.

1:53 - How believing this myth almost sabotaged my consultancy early on
8:42 - Why the idea of giving away too much is outdated and incredibly toxic
14:25 - Why the fear of giving too much free content is illogical as a personal stylist
17:05 - The three things that are responsible for drying up sales
25:04 - The kind of content to create that builds trust and leads to sales


Mentioned In The ‘Too Much Free Content’ Lie That’s Holding You Back

The Curated Closet by Anuschka Rees

Simon Sinek

Follow Nicole on Instagram

Leave a rating and review

]]> With so much marketing information at our fingertips, you have to be really discerning as an entrepreneur. There’s a lot of outdated stuff or just plain old bad or irrelevant advice you need to be aware of and gut-check yourself, even if it goes against so-called established business wisdom.

For instance, I’m sure you’ve been cautioned against giving away too much free information, right? You were told that if you did that, then people wouldn’t have any reason to ever buy from you, so you’d struggle to make any sales. I used to believe that, too…and it almost took my new business down.

In this episode of The Six Figure Personal Stylist Podcast, I’ll expose this idea of never giving away too much in your content as the myth it really is. I’ll reveal why this advice is not only fundamentally wrong but also how it can sabotage your marketing, and I’ll tell you what you should do instead to attract premium high-paying clients.

1:53 - How believing this myth almost sabotaged my consultancy early on
8:42 - Why the idea of giving away too much is outdated and incredibly toxic
14:25 - Why the fear of giving too much free content is illogical as a personal stylist
17:05 - The three things that are responsible for drying up sales
25:04 - The kind of content to create that builds trust and leads to sales


Mentioned In The ‘Too Much Free Content’ Lie That’s Holding You Back

The Curated Closet by Anuschka Rees

Simon Sinek

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Leave a rating and review

]]> https://thestylingconsultancy.com/2025/03/13/the-too-much-free-content-lie-thats-holding-you-back/ Nicole Otchy - The Styling Consultancy Buzzsprout-16781914 Thu, 13 Mar 2025 04:00:00 -0400 1854 50 full false 3 Stages of Building a Successful & Sustainable Personal Styling Business 3 Stages of Building a Successful & Sustainable Personal Styling Business Are you trying to solve a problem that isn’t actually relevant to your business right now? Every stage of business comes with its own set of challenges—no matter how long you’ve been a stylist. But when you focus on the wrong problems at the wrong time, running your business gets harder, and self-doubt creeps in fast.

In this episode of The Six Figure Personal Stylist Podcast, we’re breaking down the three stages of building a personal styling business and why understanding which challenges belong to each phase is the key to avoiding burnout and staying on track. I’ll walk you through what to focus on at every stage—so you can stop spinning your wheels, sustain real growth, and build a business that actually works for you.

6:04 - Why you need to gain real styling skills before launching (plus the key milestones to hit in pre-launch)
11:16 - The one rule I learned as a personal stylist that will shock even seasoned pros
13:43 - Who you should work with first (and what you need to learn) to build a strong skill set in phase one (Mastery)
18:55 - The most important factors for creating stable income and consistently attracting the right styling clients in stage two (Growth)
24:35 - What to focus on in phase three (Expert) to scale sustainably without burning out


Mentioned In 3 Stages of Building a Successful & Sustainable Personal Styling Business

How Bari Sholom Successfully Went From a Vintage Curation to Personal Styling Business Fast

Why Your Styling Business Isn’t Growing (and How to Fix It)

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Leave a rating and review

]]> Are you trying to solve a problem that isn’t actually relevant to your business right now? Every stage of business comes with its own set of challenges—no matter how long you’ve been a stylist. But when you focus on the wrong problems at the wrong time, running your business gets harder, and self-doubt creeps in fast.

In this episode of The Six Figure Personal Stylist Podcast, we’re breaking down the three stages of building a personal styling business and why understanding which challenges belong to each phase is the key to avoiding burnout and staying on track. I’ll walk you through what to focus on at every stage—so you can stop spinning your wheels, sustain real growth, and build a business that actually works for you.

6:04 - Why you need to gain real styling skills before launching (plus the key milestones to hit in pre-launch)
11:16 - The one rule I learned as a personal stylist that will shock even seasoned pros
13:43 - Who you should work with first (and what you need to learn) to build a strong skill set in phase one (Mastery)
18:55 - The most important factors for creating stable income and consistently attracting the right styling clients in stage two (Growth)
24:35 - What to focus on in phase three (Expert) to scale sustainably without burning out


Mentioned In 3 Stages of Building a Successful & Sustainable Personal Styling Business

How Bari Sholom Successfully Went From a Vintage Curation to Personal Styling Business Fast

Why Your Styling Business Isn’t Growing (and How to Fix It)

Follow Nicole on Instagram

Leave a rating and review

]]> https://thestylingconsultancy.com/2025/03/06/3-stages-of-building-a-successful-sustainable-personal-styling-business/ Nicole Otchy - The Styling Consultancy Buzzsprout-16690839 Thu, 06 Mar 2025 04:00:00 -0500 2030 49 full false How to Make Your Styling Business Feel as Good as It Looks How to Make Your Styling Business Feel as Good as It Looks How does running your styling business actually feel day to day? Because here’s the thing, how you feel about your business shapes the actions you take, the money you make, and whether you actually enjoy the work you’ve built for yourself. If your business looks successful on the outside but doesn’t feel fulfilling on the inside, it’s time to change that.

In this episode of The Six Figure Personal Stylist, we’re getting into the mindset shifts and strategies that can help you create a business that fuels you, not just one that pays the bills. I’m sharing what’s helped me (and my clients) build more joy, ease, and energy into the way we work. From understanding your own motivation style to making marketing feel more like connection and less like a chore, we’re covering it all.

6:07 - The foundational mindset shift necessary to promote a healthier, more enjoyable relationship with your business

12:01 - Tools that can help you design your business in accordance to your tendencies and personality

15:31 - The reframe that will change your marketing’s energy and make it the most powerful it can be for you (especially as a stylist)

20:48 - Why finding creative outlets outside of your business helps not just your joy factor but also your business’s success factor

24:45 - Why tracking your progress by emphasizing personal growth and achievements, rather than what’s missing, is so much more helpful


Mentioned In How to Make Your Styling Business Feel as Good as It Looks

Find out more about Human Design and get your free chart

The Four Tendencies Quiz by Gretchen Rubin

The Gap and the Gain by Dan Sullivan

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]]> How does running your styling business actually feel day to day? Because here’s the thing, how you feel about your business shapes the actions you take, the money you make, and whether you actually enjoy the work you’ve built for yourself. If your business looks successful on the outside but doesn’t feel fulfilling on the inside, it’s time to change that.

In this episode of The Six Figure Personal Stylist, we’re getting into the mindset shifts and strategies that can help you create a business that fuels you, not just one that pays the bills. I’m sharing what’s helped me (and my clients) build more joy, ease, and energy into the way we work. From understanding your own motivation style to making marketing feel more like connection and less like a chore, we’re covering it all.

6:07 - The foundational mindset shift necessary to promote a healthier, more enjoyable relationship with your business

12:01 - Tools that can help you design your business in accordance to your tendencies and personality

15:31 - The reframe that will change your marketing’s energy and make it the most powerful it can be for you (especially as a stylist)

20:48 - Why finding creative outlets outside of your business helps not just your joy factor but also your business’s success factor

24:45 - Why tracking your progress by emphasizing personal growth and achievements, rather than what’s missing, is so much more helpful


Mentioned In How to Make Your Styling Business Feel as Good as It Looks

Find out more about Human Design and get your free chart

The Four Tendencies Quiz by Gretchen Rubin

The Gap and the Gain by Dan Sullivan

Follow Nicole on Instagram

Leave a rating and review

]]> https://thestylingconsultancy.com/2025/02/27/make-your-styling-business-feel-as-good-as-it-looks/ Nicole Otchy - The Styling Consultancy Buzzsprout-16638623 Thu, 27 Feb 2025 04:00:00 -0500 1874 full false How Personal Stylists Break the Cycle of Overworking and Undercharging How Personal Stylists Break the Cycle of Overworking and Undercharging Feeling stuck is a universal experience for all business owners, even established ones with over 20 years of experience. It’s never too early or too late to invest in mentorship to help get you unstuck. 

Yet, many entrepreneurs never take that plunge and either remain stuck or choose the difficult and long road of figuring it out the hard way. If you’re hesitating to invest in coaching, perhaps hearing from personal stylists who’ve experienced how a mentor helps spark the shifts needed to overcome challenges and produce the kind of breakthroughs that change everything would really benefit you right now.

So in this episode of The Six Figure Personal Stylist Podcast, you’ll get a behind-the-scenes peek at what it really looks like to level up and build a six-figure business as an established stylist. You’ll hear directly from personal stylist clients on how the right coaching saves you time and frustration with tangible results, increases your confidence in your pricing, and helps you attract the right clients and build their trust before they even reach out to hire you.

1:53 - How Brigitta moved away from only feeling confident in selling multiple low-priced offers to offering a clear, premium-priced signature service

5:33 - How helping Katie and Kat gain clarity and certainty made everything fall into place for them (and inspired an insane compliment from a client, in the best way)

8:28 - The difference that knowing how to effectively communicate your value can have in attracting premium clients to your personal styling business

11:49 - Why Kristen and Katie overcame their hesitation in working with me despite having a frugal history and a completely dry business season, respectively


Mentioned In How Personal Stylists Break the Cycle of Overworking and Undercharging

Apply today for the Income Accelerator Program

How the Income Accelerator Program Can Elevate Your Styling Business

From Trial and Error to a Thriving Stylist Business with Brigitta Catinean

From Hourly Rates to Premium Styling Services with Molly Hudson

Overcome Perfectionism and Unleash Your Business Potential with Kristen Cain

Follow Nicole on Instagram

Leave a rating and review

]]> Feeling stuck is a universal experience for all business owners, even established ones with over 20 years of experience. It’s never too early or too late to invest in mentorship to help get you unstuck. 

Yet, many entrepreneurs never take that plunge and either remain stuck or choose the difficult and long road of figuring it out the hard way. If you’re hesitating to invest in coaching, perhaps hearing from personal stylists who’ve experienced how a mentor helps spark the shifts needed to overcome challenges and produce the kind of breakthroughs that change everything would really benefit you right now.

So in this episode of The Six Figure Personal Stylist Podcast, you’ll get a behind-the-scenes peek at what it really looks like to level up and build a six-figure business as an established stylist. You’ll hear directly from personal stylist clients on how the right coaching saves you time and frustration with tangible results, increases your confidence in your pricing, and helps you attract the right clients and build their trust before they even reach out to hire you.

1:53 - How Brigitta moved away from only feeling confident in selling multiple low-priced offers to offering a clear, premium-priced signature service

5:33 - How helping Katie and Kat gain clarity and certainty made everything fall into place for them (and inspired an insane compliment from a client, in the best way)

8:28 - The difference that knowing how to effectively communicate your value can have in attracting premium clients to your personal styling business

11:49 - Why Kristen and Katie overcame their hesitation in working with me despite having a frugal history and a completely dry business season, respectively


Mentioned In How Personal Stylists Break the Cycle of Overworking and Undercharging

Apply today for the Income Accelerator Program

How the Income Accelerator Program Can Elevate Your Styling Business

From Trial and Error to a Thriving Stylist Business with Brigitta Catinean

From Hourly Rates to Premium Styling Services with Molly Hudson

Overcome Perfectionism and Unleash Your Business Potential with Kristen Cain

Follow Nicole on Instagram

Leave a rating and review

]]> https://thestylingconsultancy.com/2025/02/11/personal-stylists-break-the-cycle-of-overworking-and-undercharging/ Nicole Otchy - The Styling Consultancy Buzzsprout-16602968 Thu, 20 Feb 2025 04:00:00 -0500 1035 47 full false Why Your Styling Business Isn’t Growing (And How to Fix It) Why Your Styling Business Isn’t Growing (And How to Fix It) Does it seem like you can’t get ahead in your business, no matter what? If your efforts aren’t leading to more clients and revenue despite the investments you made or what you’ve done, the problem might be the way you think about your business. 

In order for plants to flourish and survive, they need the right ecosystem in place to help them thrive. Your business isn’t any different, and treating it like an ecosystem not only helps you elevate your business and generate more revenue, but it also eliminates burnout. 

In this episode of The Six Figure Personal Stylist Podcast, you’ll learn how to run your business like an ecosystem, starting with the foundation. I’ll discuss how to really understand your ideal client, why even people who seem like you’re ideal client keep ghosting you, what your pricing needs to do, and how marketing and sales work together to generate money and make vanity metrics not matter much at all. Even if you’ve done the groundwork to have an established client base and think you have it all figured out, you’ll want to listen to this episode as it’ll change your approach to business forever.

2:17 - Characteristics of being an established stylist that you need so you can elevate your business to the next level

5:54 - Why the ideal client is the foundation of your business as an ecosystem (not your marketing)

10:02 - One thing you must know about your audience and the secret to effective sales triggers

15:01 - How I helped a client tweak her message and marketing to speak deeply to her ideal client and skyrocket her income

18:48 - The mistake everyone is making in the second part of the business ecosystem when building services to solve an ideal client’s problem

25:02 - Where your ecosystem will break down if you’re not careful (and what to do if you have a mismatch)

30:39 - How marketing primes the sales process (and why I get as excited about 10 new followers as somebody else does about 10,000)


Mentioned In Why Your Styling Business Isn’t Growing (And How to Fix It)

Apply today for the Income Accelerator Program

How the Income Accelerator Program Can Elevate Your Styling Business

Follow Nicole on Instagram

Leave a rating and review

]]> Does it seem like you can’t get ahead in your business, no matter what? If your efforts aren’t leading to more clients and revenue despite the investments you made or what you’ve done, the problem might be the way you think about your business. 

In order for plants to flourish and survive, they need the right ecosystem in place to help them thrive. Your business isn’t any different, and treating it like an ecosystem not only helps you elevate your business and generate more revenue, but it also eliminates burnout. 

In this episode of The Six Figure Personal Stylist Podcast, you’ll learn how to run your business like an ecosystem, starting with the foundation. I’ll discuss how to really understand your ideal client, why even people who seem like you’re ideal client keep ghosting you, what your pricing needs to do, and how marketing and sales work together to generate money and make vanity metrics not matter much at all. Even if you’ve done the groundwork to have an established client base and think you have it all figured out, you’ll want to listen to this episode as it’ll change your approach to business forever.

2:17 - Characteristics of being an established stylist that you need so you can elevate your business to the next level

5:54 - Why the ideal client is the foundation of your business as an ecosystem (not your marketing)

10:02 - One thing you must know about your audience and the secret to effective sales triggers

15:01 - How I helped a client tweak her message and marketing to speak deeply to her ideal client and skyrocket her income

18:48 - The mistake everyone is making in the second part of the business ecosystem when building services to solve an ideal client’s problem

25:02 - Where your ecosystem will break down if you’re not careful (and what to do if you have a mismatch)

30:39 - How marketing primes the sales process (and why I get as excited about 10 new followers as somebody else does about 10,000)


Mentioned In Why Your Styling Business Isn’t Growing (And How to Fix It)

Apply today for the Income Accelerator Program

How the Income Accelerator Program Can Elevate Your Styling Business

Follow Nicole on Instagram

Leave a rating and review

]]> https://thestylingconsultancy.com/2025/02/13/how-to-fix-it-when-your-styling-business-isnt-growing/ Nicole Otchy - The Styling Consultancy Buzzsprout-16533268 Thu, 13 Feb 2025 04:00:00 -0500 2339 46 full false What Stylists Get Wrong About Imposter Syndrome What Stylists Get Wrong About Imposter Syndrome We’ve all felt like we’ve had imposter syndrome at some point. Yet, because it’s such a popular topic to talk about, the true meaning of it often gets distorted. It’s gotten to the point where sometimes what you think is imposter syndrome is really something else. 

In this episode of The Six Figure Personal Stylist Podcast, you’ll get a crystal clear definition of imposter syndrome and how it differs from self-doubt and insecurity. I’ll also provide examples of skill gaps that cause you to believe you’re an imposter, discuss the cost and impact of doing new things in your business on you as a transformational stylist, and reveal how easy it can be to undersell yourself and burn out by mistaking other things for imposter syndrome.

2:02 - What imposter syndrome really is and why you must know the difference between it and self-doubt

7:57 - A personal example that illustrates the self-doubt that can be mistaken for imposter syndrome

12:49 - The cost of doing things you’ve never done before (and why you must pay it even if you think you’re too advanced)

17:29 - The importance of doing the work to rectify your skill deficit instead of passing it off as imposter syndrome

24:34 - An uncomfortable reality that often comes up and triggers feelings of being an imposter

29:06 - One of the most powerful antidotes to real imposter syndrome and normal insecurity in your business


Mentioned In What Stylists Get Wrong About Imposter Syndrome

Income Accelerator Program Application

How the Income Accelerator Program Can Elevate Your Styling Business

Follow Nicole on Instagram

Leave a rating and review

]]> We’ve all felt like we’ve had imposter syndrome at some point. Yet, because it’s such a popular topic to talk about, the true meaning of it often gets distorted. It’s gotten to the point where sometimes what you think is imposter syndrome is really something else. 

In this episode of The Six Figure Personal Stylist Podcast, you’ll get a crystal clear definition of imposter syndrome and how it differs from self-doubt and insecurity. I’ll also provide examples of skill gaps that cause you to believe you’re an imposter, discuss the cost and impact of doing new things in your business on you as a transformational stylist, and reveal how easy it can be to undersell yourself and burn out by mistaking other things for imposter syndrome.

2:02 - What imposter syndrome really is and why you must know the difference between it and self-doubt

7:57 - A personal example that illustrates the self-doubt that can be mistaken for imposter syndrome

12:49 - The cost of doing things you’ve never done before (and why you must pay it even if you think you’re too advanced)

17:29 - The importance of doing the work to rectify your skill deficit instead of passing it off as imposter syndrome

24:34 - An uncomfortable reality that often comes up and triggers feelings of being an imposter

29:06 - One of the most powerful antidotes to real imposter syndrome and normal insecurity in your business


Mentioned In What Stylists Get Wrong About Imposter Syndrome

Income Accelerator Program Application

How the Income Accelerator Program Can Elevate Your Styling Business

Follow Nicole on Instagram

Leave a rating and review

]]> https://thestylingconsultancy.com/2025/02/06/stylists-get-wrong-about-imposter-syndrome/ Nicole Otchy - The Styling Consultancy Buzzsprout-16523255 Thu, 06 Feb 2025 04:00:00 -0500 1976 45 full false From Trial and Error to a Thriving Stylist Business with Brigitta Catinean From Trial and Error to a Thriving Stylist Business with Brigitta Catinean Do you feel stuck everywhere in your business and wonder how you can ever get to a point of thriving with six-figure earning potential? Then you’ll have a lot in common with Brigitta Catinean, a personal stylist in Canada who hit a turning point two years into her business. She felt unsure about her audience, her services, her content, and her pricing. But once she realized she had a ready-to-buy audience, she embraced sales calls and skyrocketed her confidence.

So how did she transform from that uncertainty to gaining clarity about her audience, her offers, and the skills and courage to level up? In this episode of The Six Figure Personal Stylist Podcast, you’ll hear how everything changed for Brigitta inside the Income Accelerator program. She’ll share the pivotal shifts that helped her overcome self-doubt and supercharged her marketing and confidence.

1:45 - Brigitta’s background and how she struggled with confidence in her business

7:24 - Brigitta’s headspace when she decided to reach out to me after working with other coaches

10:31 - Why Brigitta struggles with creating content plans and what surprised her most after first joining the Income Accelerator program

15:51 - How Brigitta made tweaks to improve the client experience and gained the confidence to increase her prices

19:19 - What Brigitta realized about her target audience and how that’s led to reframing her content since joining the program

24:07 - The challenge that changed the game for Brigitta and the biggest business mindset shifts she underwent as a result

29:48 - A mindset shift that increased Brigitta’s courage around the sales call experience and illustrates the difference between sales scripts vs. skills

34:00 - How the group and one-to-one elements within the program worked together beautifully for Brigitta

Mentioned In From Trial and Error to a Thriving Stylist Business with Brigitta Catinean

Style x Brigitta | Instagram

Income Accelerator Application

Follow Nicole on Instagram

Leave a rating and review

]]> Do you feel stuck everywhere in your business and wonder how you can ever get to a point of thriving with six-figure earning potential? Then you’ll have a lot in common with Brigitta Catinean, a personal stylist in Canada who hit a turning point two years into her business. She felt unsure about her audience, her services, her content, and her pricing. But once she realized she had a ready-to-buy audience, she embraced sales calls and skyrocketed her confidence.

So how did she transform from that uncertainty to gaining clarity about her audience, her offers, and the skills and courage to level up? In this episode of The Six Figure Personal Stylist Podcast, you’ll hear how everything changed for Brigitta inside the Income Accelerator program. She’ll share the pivotal shifts that helped her overcome self-doubt and supercharged her marketing and confidence.

1:45 - Brigitta’s background and how she struggled with confidence in her business

7:24 - Brigitta’s headspace when she decided to reach out to me after working with other coaches

10:31 - Why Brigitta struggles with creating content plans and what surprised her most after first joining the Income Accelerator program

15:51 - How Brigitta made tweaks to improve the client experience and gained the confidence to increase her prices

19:19 - What Brigitta realized about her target audience and how that’s led to reframing her content since joining the program

24:07 - The challenge that changed the game for Brigitta and the biggest business mindset shifts she underwent as a result

29:48 - A mindset shift that increased Brigitta’s courage around the sales call experience and illustrates the difference between sales scripts vs. skills

34:00 - How the group and one-to-one elements within the program worked together beautifully for Brigitta

Mentioned In From Trial and Error to a Thriving Stylist Business with Brigitta Catinean

Style x Brigitta | Instagram

Income Accelerator Application

Follow Nicole on Instagram

Leave a rating and review

]]> https://thestylingconsultancy.com/2025/01/30/trial-and-error-to-a-thriving-stylist-business-brigitta-catinean/ Nicole Otchy - The Styling Consultancy Buzzsprout-16320676 Thu, 30 Jan 2025 04:00:00 -0500 2351 44 full false Building a Sustainable Styling Business Through Small Changes Building a Sustainable Styling Business Through Small Changes It’s easy to get stuck in an endless cycle of overhauling your business in pursuit of more profits. This doesn’t just apply to personal stylists, either; business owners across all industries can fall prey to this. But why do entrepreneurs do this, and how do you break the cycle and have sustainable growth with small changes instead of huge shifts?

In this episode of The Six Figure Personal Stylist Podcast, you’ll learn why you often feel the urge to overhaul your business and what it costs you when you do. I’ll also reveal how you can shift your approach to unlock real, sustainable growth in your styling business.

2:08 - Why business owners are constantly falling into the overhaul trap and one of the biggest (but rarely discussed) costs of regular overhauls

5:33 - How one client, on the verge of a third overhaul in four years, went from $4,000 to $8,000 a month as her baseline and skyrocketed profits during her busy periods

8:40 - How familiar brands iterated their products or positioning for more success and profitability, instead of overhauling things

15:49 - How to get started on refining your business by building on your strengths, not abandoning them

19:58 - An example of how you might be abandoning a strength in favor of something else and the importance of looking at the right things when reflecting on your results

24:04 - The mindset shift you can make today that’ll keep you energized and change the way you approach your business this year

27:08 - How you can apply this mindset shift to your clients as a transformational stylist


Mentioned In Building a Sustainable Styling Business Through Small Changes

How the Income Accelerator Program Can Elevate Your Styling Business

Transactional Styling Defined: How to Be a Successful Transactional Personal Stylist

Transformational Styling Defined: How to Be a Successful Transformational Personal Stylist

Income Accelerator Program Application

Follow Nicole on Instagram

Leave a rating and review

]]> It’s easy to get stuck in an endless cycle of overhauling your business in pursuit of more profits. This doesn’t just apply to personal stylists, either; business owners across all industries can fall prey to this. But why do entrepreneurs do this, and how do you break the cycle and have sustainable growth with small changes instead of huge shifts?

In this episode of The Six Figure Personal Stylist Podcast, you’ll learn why you often feel the urge to overhaul your business and what it costs you when you do. I’ll also reveal how you can shift your approach to unlock real, sustainable growth in your styling business.

2:08 - Why business owners are constantly falling into the overhaul trap and one of the biggest (but rarely discussed) costs of regular overhauls

5:33 - How one client, on the verge of a third overhaul in four years, went from $4,000 to $8,000 a month as her baseline and skyrocketed profits during her busy periods

8:40 - How familiar brands iterated their products or positioning for more success and profitability, instead of overhauling things

15:49 - How to get started on refining your business by building on your strengths, not abandoning them

19:58 - An example of how you might be abandoning a strength in favor of something else and the importance of looking at the right things when reflecting on your results

24:04 - The mindset shift you can make today that’ll keep you energized and change the way you approach your business this year

27:08 - How you can apply this mindset shift to your clients as a transformational stylist


Mentioned In Building a Sustainable Styling Business Through Small Changes

How the Income Accelerator Program Can Elevate Your Styling Business

Transactional Styling Defined: How to Be a Successful Transactional Personal Stylist

Transformational Styling Defined: How to Be a Successful Transformational Personal Stylist

Income Accelerator Program Application

Follow Nicole on Instagram

Leave a rating and review

]]> Nicole Otchy - The Styling Consultancy Buzzsprout-16320513 Thu, 23 Jan 2025 04:00:00 -0500 1961 43 full false How to Trust Yourself After a Bad Investment In Your Styling Business How to Trust Yourself After a Bad Investment In Your Styling Business Have you made an investment in the past that ended up being a big disappointment? It can make you shy to leap into the next opportunity that presents itself. That’s not just true for you as an entrepreneur, but also for your potential clients who’ve had previous bad experiences with other stylists, prolonging the time it takes for you to close the sale.

In this episode of The Six Figure Personal Stylist Podcast, you’ll learn how to navigate feelings of self-distrust that come with making bad investments in the past. I’ll teach you how to evaluate your future investments effectively and rebuild self-trust so you can move forward in your business with confidence.

3:00 - Why bad investments can hurt you so much and why they’re not about your lack of intelligence or ability

10:35 - Two types of investments you need to understand before you can rebuild trust in yourself and your investing decisions

15:11 - Understanding the difference between frameworks and plans

20:14 - Why people get stuck in online programs and why I feel so strongly about sharing frameworks vs. plans

22:30 - Questions to ask yourself when considering your next business investment

27:08 - What making a bad investment gives you the opportunity to learn to rebuild your self-trust


Mentioned In How to Trust Yourself After a Bad Investment In Your Styling Business

How to Guarantee a Return on Investments in Your Personal Styling Business

Income Accelerator Program Application

Follow Nicole on Instagram

Leave a rating and review

]]> Have you made an investment in the past that ended up being a big disappointment? It can make you shy to leap into the next opportunity that presents itself. That’s not just true for you as an entrepreneur, but also for your potential clients who’ve had previous bad experiences with other stylists, prolonging the time it takes for you to close the sale.

In this episode of The Six Figure Personal Stylist Podcast, you’ll learn how to navigate feelings of self-distrust that come with making bad investments in the past. I’ll teach you how to evaluate your future investments effectively and rebuild self-trust so you can move forward in your business with confidence.

3:00 - Why bad investments can hurt you so much and why they’re not about your lack of intelligence or ability

10:35 - Two types of investments you need to understand before you can rebuild trust in yourself and your investing decisions

15:11 - Understanding the difference between frameworks and plans

20:14 - Why people get stuck in online programs and why I feel so strongly about sharing frameworks vs. plans

22:30 - Questions to ask yourself when considering your next business investment

27:08 - What making a bad investment gives you the opportunity to learn to rebuild your self-trust


Mentioned In How to Trust Yourself After a Bad Investment In Your Styling Business

How to Guarantee a Return on Investments in Your Personal Styling Business

Income Accelerator Program Application

Follow Nicole on Instagram

Leave a rating and review

]]> https://thestylingconsultancy.com/2025/01/16/trust-yourself-after-a-bad-investment/ Nicole Otchy - The Styling Consultancy Buzzsprout-16312063 Thu, 16 Jan 2025 04:00:00 -0500 1981 42 full false From Hourly Rates to Premium Styling Services with Molly Hudson From Hourly Rates to Premium Styling Services with Molly Hudson Are you a stylist looking to level up but feeling overwhelmed at the gap between where you are right now and where you want to be? Sometimes, just hearing about how someone else’s journey in bridging that kind of gap can help change your beliefs about what’s possible for you, too.

Meet Molly Hudson of The Wardrobe Editor. She’s a client who transformed her career from luxury retail into a thriving personal styling business. And she did it all as a mom of two young kids with a six-week rebrand that’s already generated a waitlist!

In this episode of The Six Figure Personal Stylist Podcast, you’ll hear about Molly’s experience going from hourly rates to booking premium clients for her high-end styling services. She’ll reveal how she overcame her pricing fears, leveraged her experience, and implemented some key systems to reach new heights in her business.

2:12 - Molly’s background in fashion and retail and how she got into styling

7:12 - What from Molly’s past career helps her the most in her styling business now

11:27 - Molly’s preferred clientele and the importance of knowing who you want to work with 

15:01 - The biggest change Molly implemented in her business since joining the Income Accelerator program (and how she’s still improving)

17:24 - The benefits of communicating among a small, intimate group of personal stylists

20:28 - How Molly felt in the midst of creating packages and drastically raising her prices

23:34 - The importance of training your client to be the right kind of client and debunking a myth about wealthy clients

25:18 - The hardest part that came with making the leap to a personal styling business for Molly and the impact on kids at home

30:03 - Why taking the time to set everything up is worth it and what Molly is most excited about in the next chapter of her business

Mentioned In From Hourly Rates to Premium Styling Services with Molly Hudson

The Wardrobe Editor | Instagram | Pinterest | LinkedIn

Income Accelerator Application

Follow Nicole on Instagram

Leave a rating and review

]]> Are you a stylist looking to level up but feeling overwhelmed at the gap between where you are right now and where you want to be? Sometimes, just hearing about how someone else’s journey in bridging that kind of gap can help change your beliefs about what’s possible for you, too.

Meet Molly Hudson of The Wardrobe Editor. She’s a client who transformed her career from luxury retail into a thriving personal styling business. And she did it all as a mom of two young kids with a six-week rebrand that’s already generated a waitlist!

In this episode of The Six Figure Personal Stylist Podcast, you’ll hear about Molly’s experience going from hourly rates to booking premium clients for her high-end styling services. She’ll reveal how she overcame her pricing fears, leveraged her experience, and implemented some key systems to reach new heights in her business.

2:12 - Molly’s background in fashion and retail and how she got into styling

7:12 - What from Molly’s past career helps her the most in her styling business now

11:27 - Molly’s preferred clientele and the importance of knowing who you want to work with 

15:01 - The biggest change Molly implemented in her business since joining the Income Accelerator program (and how she’s still improving)

17:24 - The benefits of communicating among a small, intimate group of personal stylists

20:28 - How Molly felt in the midst of creating packages and drastically raising her prices

23:34 - The importance of training your client to be the right kind of client and debunking a myth about wealthy clients

25:18 - The hardest part that came with making the leap to a personal styling business for Molly and the impact on kids at home

30:03 - Why taking the time to set everything up is worth it and what Molly is most excited about in the next chapter of her business

Mentioned In From Hourly Rates to Premium Styling Services with Molly Hudson

The Wardrobe Editor | Instagram | Pinterest | LinkedIn

Income Accelerator Application

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]]> Nicole Otchy - The Styling Consultancy Buzzsprout-16311899 Thu, 09 Jan 2025 04:00:00 -0500 2046 41 full false How to Level Up Your Sales Skills As a Stylist Without Feeling Pushy How to Level Up Your Sales Skills As a Stylist Without Feeling Pushy Are you ready to ditch the fear and embrace a sales strategy that feels authentic? Whether you struggle with sales calls or are just ready to level up, let’s hone in on what could be the game-changer for your success next year!

You’ve spent the last few episodes exploring key areas of your business, from your business model to your marketing strategy. Now it’s time to master the art of selling with a different approach to sales.

In this final episode of the Profit Power Moves series on The Six Figure Personal Stylist Podcast, you’ll get a breakdown of how to navigate the often uncomfortable world of selling without feeling “pushy.” Instead, I’ll provide actionable steps and insights to help you refine your sales process with a focus on building genuine, relationship-driven conversations so that you close more premium clients with confidence.

2:59 - How selling transformational services differs greatly from selling transactional services

4:49 - Why transformational sales require more in-depth conversations and deeper dive questions you can ask potential clients

6:57 - A mini framework for conducting discovery calls that connect to your client’s deeper needs and aspirations

11:48 - Why many stylists shy away from improving their sales skills

14:32 - What relational selling is and the importance of understanding what your job is on during the sales process

Mentioned In How to Level Up Your Sales Skills As a Stylist Without Feeling Pushy

Get the Profit Power Moves Workbook

Income Accelerator Waitlist

Profit Power Moves Series - Is Your Personal Styling Business Model Really Working for You?

Profit Power Moves Series - Why Your Pricing Strategy is Holding You Back from a Sustainable Business

Profit Power Moves Series - Fix the Gap Between Your Marketing and High-Paying Stylist Clients

Evolving Your Personal Styling Business Strategy and What’s Working Now

How the Income Accelerator Program Can Elevate Your Styling Business

Follow Nicole on Instagram

Leave a rating and review

]]> Are you ready to ditch the fear and embrace a sales strategy that feels authentic? Whether you struggle with sales calls or are just ready to level up, let’s hone in on what could be the game-changer for your success next year!

You’ve spent the last few episodes exploring key areas of your business, from your business model to your marketing strategy. Now it’s time to master the art of selling with a different approach to sales.

In this final episode of the Profit Power Moves series on The Six Figure Personal Stylist Podcast, you’ll get a breakdown of how to navigate the often uncomfortable world of selling without feeling “pushy.” Instead, I’ll provide actionable steps and insights to help you refine your sales process with a focus on building genuine, relationship-driven conversations so that you close more premium clients with confidence.

2:59 - How selling transformational services differs greatly from selling transactional services

4:49 - Why transformational sales require more in-depth conversations and deeper dive questions you can ask potential clients

6:57 - A mini framework for conducting discovery calls that connect to your client’s deeper needs and aspirations

11:48 - Why many stylists shy away from improving their sales skills

14:32 - What relational selling is and the importance of understanding what your job is on during the sales process

Mentioned In How to Level Up Your Sales Skills As a Stylist Without Feeling Pushy

Get the Profit Power Moves Workbook

Income Accelerator Waitlist

Profit Power Moves Series - Is Your Personal Styling Business Model Really Working for You?

Profit Power Moves Series - Why Your Pricing Strategy is Holding You Back from a Sustainable Business

Profit Power Moves Series - Fix the Gap Between Your Marketing and High-Paying Stylist Clients

Evolving Your Personal Styling Business Strategy and What’s Working Now

How the Income Accelerator Program Can Elevate Your Styling Business

Follow Nicole on Instagram

Leave a rating and review

]]> https://thestylingconsultancy.com/2024/12/26/sales-skills-as-a-stylist-without-feeling-pushy/ Nicole Otchy - The Styling Consultancy Buzzsprout-16142554 Thu, 26 Dec 2024 04:00:00 -0500 1177 40 full false Fix the Gap Between Your Marketing and High-Paying Stylist Clients Fix the Gap Between Your Marketing and High-Paying Stylist Clients Something’s not clicking. You’re putting in the work showing up on social media, sending out your newsletter, and growing your audience consistently (even if it’s slow progress). Yet, your efforts aren’t translating into booked clients. So why is there this gap between your marketing and the sales it’s supposed to generate?

In the third episode of the Profit Power Moves series on The Six Figure Personal Stylist Podcast, you'll learn why your marketing might not be turning your followers and subscribers into paying clients or generating leads for your business. I’ll also offer some actionable steps to help you close the conversion gap and turn your leads into high-paying clients.

3:14 - The distinction between transformational and transactional marketing and why it’s so critical

8:28 - The first step to making sure that your marketing is even speaking to the right people

12:28 - How you can speak to your client’s deeper desires (ones that they don’t even realize they have)

16:28 - What transformational marketing content requires of you to close the gap and really start converting sales

21:11 - Questions that’ll help you speak to potential clients so they can discern if your services are right for them

24:10 - A quick exercise to see if you’re truly aligning with the journey you want to offer clients

26:42 - One really fast way to get your marketing on track


Mentioned In Fix the Gap Between Your Marketing and High-Paying Stylist Clients

Get the Profit Power Moves Workbook

Income Accelerator Waitlist

Profit Power Moves Series - Is Your Personal Styling Business Model Really Working for You?

Profit Power Moves Series - Why Your Pricing Strategy is Holding You Back from a Sustainable Business

Transformational Styling Defined: How to Be a Successful Transformational Personal Stylist

Follow Nicole on Instagram

Leave a rating and review

]]> Something’s not clicking. You’re putting in the work showing up on social media, sending out your newsletter, and growing your audience consistently (even if it’s slow progress). Yet, your efforts aren’t translating into booked clients. So why is there this gap between your marketing and the sales it’s supposed to generate?

In the third episode of the Profit Power Moves series on The Six Figure Personal Stylist Podcast, you'll learn why your marketing might not be turning your followers and subscribers into paying clients or generating leads for your business. I’ll also offer some actionable steps to help you close the conversion gap and turn your leads into high-paying clients.

3:14 - The distinction between transformational and transactional marketing and why it’s so critical

8:28 - The first step to making sure that your marketing is even speaking to the right people

12:28 - How you can speak to your client’s deeper desires (ones that they don’t even realize they have)

16:28 - What transformational marketing content requires of you to close the gap and really start converting sales

21:11 - Questions that’ll help you speak to potential clients so they can discern if your services are right for them

24:10 - A quick exercise to see if you’re truly aligning with the journey you want to offer clients

26:42 - One really fast way to get your marketing on track


Mentioned In Fix the Gap Between Your Marketing and High-Paying Stylist Clients

Get the Profit Power Moves Workbook

Income Accelerator Waitlist

Profit Power Moves Series - Is Your Personal Styling Business Model Really Working for You?

Profit Power Moves Series - Why Your Pricing Strategy is Holding You Back from a Sustainable Business

Transformational Styling Defined: How to Be a Successful Transformational Personal Stylist

Follow Nicole on Instagram

Leave a rating and review

]]> Nicole Otchy - The Styling Consultancy Buzzsprout-16142455 Thu, 19 Dec 2024 04:00:00 -0500 1865 39 full false Why Your Pricing Strategy is Holding You Back from a Sustainable Business Why Your Pricing Strategy is Holding You Back from a Sustainable Business Does your pricing reflect the level of depth and value of the services you’re offering? Like many personal stylists, this issue probably hits close to home for you because you’re often left wondering if your pricing is right or if your services are setting you up for long-term success (preferably without burnout).

In part two of this Profit Power Moves series on The Six Figure Personal Stylist Podcast, you’ll discover what it takes to create a pricing strategy that’ll help you build a truly sustainable business. I’ll reveal how the right pricing supports you financially and strengthens the depth of your client relationships so that you get repeat business and a higher retention rate.

2:38 - Why stylists often underprice themselves and the mindset piece they’re missing

8:45 - One of the biggest challenges you want to avoid when deciding on your service prices

13:47 - What to consider when you calculate pricing for your services

19:37 - The importance of offsetting the fear you have around your price so that you can build a sustainable business

23:22 - My recommendation if you’re constantly shifting your prices and services out of fear

25:21 - Prices as a reflection of your self-worth (when they shouldn’t be) and how to overcome it


Why Your Pricing Strategy is Holding You Back from a Sustainable Business

Get the Profit Power Moves Workbook

Income Accelerator Waitlist

Profit Power Moves Series - Is Your Personal Styling Business Model Really Working for You?

Transformational Styling Defined: How to Be a Successful Transformational Personal Stylist

Follow Nicole on Instagram

Leave a rating and review

]]> Does your pricing reflect the level of depth and value of the services you’re offering? Like many personal stylists, this issue probably hits close to home for you because you’re often left wondering if your pricing is right or if your services are setting you up for long-term success (preferably without burnout).

In part two of this Profit Power Moves series on The Six Figure Personal Stylist Podcast, you’ll discover what it takes to create a pricing strategy that’ll help you build a truly sustainable business. I’ll reveal how the right pricing supports you financially and strengthens the depth of your client relationships so that you get repeat business and a higher retention rate.

2:38 - Why stylists often underprice themselves and the mindset piece they’re missing

8:45 - One of the biggest challenges you want to avoid when deciding on your service prices

13:47 - What to consider when you calculate pricing for your services

19:37 - The importance of offsetting the fear you have around your price so that you can build a sustainable business

23:22 - My recommendation if you’re constantly shifting your prices and services out of fear

25:21 - Prices as a reflection of your self-worth (when they shouldn’t be) and how to overcome it


Why Your Pricing Strategy is Holding You Back from a Sustainable Business

Get the Profit Power Moves Workbook

Income Accelerator Waitlist

Profit Power Moves Series - Is Your Personal Styling Business Model Really Working for You?

Transformational Styling Defined: How to Be a Successful Transformational Personal Stylist

Follow Nicole on Instagram

Leave a rating and review

]]> https://thestylingconsultancy.com/2024/12/12/pricing-strategy-is-holding-you-back-sustainable-business/ Nicole Otchy - The Styling Consultancy Buzzsprout-16129753 Thu, 12 Dec 2024 04:00:00 -0500 1878 38 full false Is Your Personal Styling Business Model Really Working for You? Is Your Personal Styling Business Model Really Working for You? Are you working the way you truly want to as a personal stylist? With the new year right around the corner, we’re launching a special series designed to help you assess the health of your personal styling business. Over the next few weeks, we’ll dive into key areas for a business audit, starting with your business model.

In this episode of The Six Figure Personal Stylist Podcast, you’ll learn how to evaluate whether your business model truly supports your lifestyle and business goals while meeting your clients’ needs. I’ll share common pitfalls that often lead stylists to burnout and give you the tools to create a model that truly serves you, so your work aligns with the life you want.

2:26 - Why your current business model is so important and why so many stylists end up building one that works against them

9:57 - How to see if you’re overworking for too little profit

13:32 - How to tell if you’re working with clients who may not fully value premium services

16:02 - How understanding the right sales triggers for your market can impact your business model

18:21 - Steps to shift toward a business model that supports long-term client growth, allowing you to make more while working less


Mentioned In Is Your Personal Styling Business Model Really Working for You?

Get the Profit Power Moves Workbook

Income Accelerator Waitlist

Transformational Styling Defined: How to Be a Successful Transformational Personal Stylist

Follow Nicole on Instagram

Leave a rating and review

]]> Are you working the way you truly want to as a personal stylist? With the new year right around the corner, we’re launching a special series designed to help you assess the health of your personal styling business. Over the next few weeks, we’ll dive into key areas for a business audit, starting with your business model.

In this episode of The Six Figure Personal Stylist Podcast, you’ll learn how to evaluate whether your business model truly supports your lifestyle and business goals while meeting your clients’ needs. I’ll share common pitfalls that often lead stylists to burnout and give you the tools to create a model that truly serves you, so your work aligns with the life you want.

2:26 - Why your current business model is so important and why so many stylists end up building one that works against them

9:57 - How to see if you’re overworking for too little profit

13:32 - How to tell if you’re working with clients who may not fully value premium services

16:02 - How understanding the right sales triggers for your market can impact your business model

18:21 - Steps to shift toward a business model that supports long-term client growth, allowing you to make more while working less


Mentioned In Is Your Personal Styling Business Model Really Working for You?

Get the Profit Power Moves Workbook

Income Accelerator Waitlist

Transformational Styling Defined: How to Be a Successful Transformational Personal Stylist

Follow Nicole on Instagram

Leave a rating and review

]]> Nicole Otchy - The Styling Consultancy Buzzsprout-16108735 Thu, 05 Dec 2024 04:00:00 -0500 1526 37 full false Attracting New Clients as a Personal Stylist When Marketing Gets Stale Attracting New Clients as a Personal Stylist When Marketing Gets Stale You’ve been in business for a while now, but suddenly notice something that has you confused. You aren’t attracting sales like you used to. Maybe you’re even struggling to get any sign-ups at all.

So where have all the clients gone?! It’s easy to point the finger at your marketing as the culprit when it might not be. But your marketing approach might need to evolve to get the results you want.

In this episode of The Six Figure Personal Stylist Podcast, you’ll learn why your marketing may no longer be effective for your business. I’ll also teach you what to do when your marketing stops working so that you can get back on track and start attracting ideal clients.

1:45 - How your marketing not working could actually be a sign of your growth

7:05 - The first thing to decide when you start noticing that your marketing isn’t working anymore

11:22 - One common marketing mistake that leads to a lack of response to your messaging

14:43 - The need to reinvigorate your marketing message with your purpose and how to re-anchor and remind yourself of it

20:28 - How to make sure your content or desire matches up with the kind of clients you want to attract

25:06 - The importance of honoring your preferences as a personal stylist and using that as your advantage

28:15 - An obvious thing you might not be doing that accounts for your lack of clients


Mentioned In Attracting New Clients as a Personal Stylist When Marketing Gets Stale

Why Your Marketing Might Not Be the Problem in Your Personal Styling Business 

What Personal Stylists Who Are Killing It Right Now Do Differently 

Evolving Your Personal Styling Business and What’s Working Now 

Mastering Accountability as Your Superpower Unlocks Business Success 

Transactional Styling Defined: How to Be a Successful Transactional Personal Stylist 

Transformational Styling Defined: How to Be a Successful Transformational Personal Stylists 

Follow Nicole on Instagram

Leave a rating and review

]]> You’ve been in business for a while now, but suddenly notice something that has you confused. You aren’t attracting sales like you used to. Maybe you’re even struggling to get any sign-ups at all.

So where have all the clients gone?! It’s easy to point the finger at your marketing as the culprit when it might not be. But your marketing approach might need to evolve to get the results you want.

In this episode of The Six Figure Personal Stylist Podcast, you’ll learn why your marketing may no longer be effective for your business. I’ll also teach you what to do when your marketing stops working so that you can get back on track and start attracting ideal clients.

1:45 - How your marketing not working could actually be a sign of your growth

7:05 - The first thing to decide when you start noticing that your marketing isn’t working anymore

11:22 - One common marketing mistake that leads to a lack of response to your messaging

14:43 - The need to reinvigorate your marketing message with your purpose and how to re-anchor and remind yourself of it

20:28 - How to make sure your content or desire matches up with the kind of clients you want to attract

25:06 - The importance of honoring your preferences as a personal stylist and using that as your advantage

28:15 - An obvious thing you might not be doing that accounts for your lack of clients


Mentioned In Attracting New Clients as a Personal Stylist When Marketing Gets Stale

Why Your Marketing Might Not Be the Problem in Your Personal Styling Business 

What Personal Stylists Who Are Killing It Right Now Do Differently 

Evolving Your Personal Styling Business and What’s Working Now 

Mastering Accountability as Your Superpower Unlocks Business Success 

Transactional Styling Defined: How to Be a Successful Transactional Personal Stylist 

Transformational Styling Defined: How to Be a Successful Transformational Personal Stylists 

Follow Nicole on Instagram

Leave a rating and review

]]> https://thestylingconsultancy.com/2024/11/21/attracting-new-clients-as-a-personal-stylist-when-marketing-gets-stale/ Nicole Otchy - The Styling Consultancy Buzzsprout-16014484 Thu, 21 Nov 2024 04:00:00 -0500 2007 36 full false Crafting a Creative Niche: How Brianna Lamberson Built Her Dream Styling Business Crafting a Creative Niche: How Brianna Lamberson Built Her Dream Styling Business Authenticity can help you find your voice and serve as this anchor to help you get through the self-doubts you experience as a personal stylist. My client Brianna Lamberson had to tap into something authentic inside herself to discover her market. And once she did, she couldn't believe how simple it was all along!

Brianna has taken a unique path to becoming a talented personal stylist. She went to art school and underwent various creative pursuits before officially entering the world of styling. Her passion for art and beauty has now evolved into a full-time personal styling business.

In this episode of The Six Figure Personal Stylist Podcast, you’ll hear Brianna’s unique valuable insights into finding your voice as a personal stylist, connecting with ideal clients, and navigating business-building challenges. She’ll discuss how she discovered her niche, her successful use of YouTube as a marketing tool, and how she’s learning to overcome perfectionism and embrace authenticity in her business.

2:06 - How Brianna’s love for art and beauty led her to the personal styling industry

6:18 - How Brianna discovered that the people she really wanted to work with represented an aspect of herself

10:59 - What led Brianna to use YouTube as a marketing platform (and why she thinks more stylists can break into it now)

15:56 - Brianna’s biggest a-ha moments since introducing changes to her business and realizations about opening and closing the container for clients

21:43 - The importance of self-acceptance as an entrepreneur and letting go of the responsibility of holding responsibility for your clients

28:10 - What Brianna is most excited about in her business as she continues to refine it


Mentioned In Crafting a Creative Niche: How Brianna Lamberson Built Her Dream Styling Business

Brianna Lamberson | YouTube | Instagram

School of the Art Institute of Chicago

vidIQ

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]]> Authenticity can help you find your voice and serve as this anchor to help you get through the self-doubts you experience as a personal stylist. My client Brianna Lamberson had to tap into something authentic inside herself to discover her market. And once she did, she couldn't believe how simple it was all along!

Brianna has taken a unique path to becoming a talented personal stylist. She went to art school and underwent various creative pursuits before officially entering the world of styling. Her passion for art and beauty has now evolved into a full-time personal styling business.

In this episode of The Six Figure Personal Stylist Podcast, you’ll hear Brianna’s unique valuable insights into finding your voice as a personal stylist, connecting with ideal clients, and navigating business-building challenges. She’ll discuss how she discovered her niche, her successful use of YouTube as a marketing tool, and how she’s learning to overcome perfectionism and embrace authenticity in her business.

2:06 - How Brianna’s love for art and beauty led her to the personal styling industry

6:18 - How Brianna discovered that the people she really wanted to work with represented an aspect of herself

10:59 - What led Brianna to use YouTube as a marketing platform (and why she thinks more stylists can break into it now)

15:56 - Brianna’s biggest a-ha moments since introducing changes to her business and realizations about opening and closing the container for clients

21:43 - The importance of self-acceptance as an entrepreneur and letting go of the responsibility of holding responsibility for your clients

28:10 - What Brianna is most excited about in her business as she continues to refine it


Mentioned In Crafting a Creative Niche: How Brianna Lamberson Built Her Dream Styling Business

Brianna Lamberson | YouTube | Instagram

School of the Art Institute of Chicago

vidIQ

Follow Nicole on Instagram

Leave a rating and review

]]> Nicole Otchy - The Styling Consultancy Buzzsprout-16013115 Thu, 14 Nov 2024 04:00:00 -0500 2051 35 full false How Nove Helps Power Your Personal Styling Business with Founders Megan Wright and Kaitlin Oran How Nove Helps Power Your Personal Styling Business with Founders Megan Wright and Kaitlin Oran You have a business, and it needs to be treated like one. That’s a mantra that not only do my special guests Megan Wright and Kaitlin Oran live by as entrepreneurs, but they want personal stylists to realize this about their business, too.

Megan and Kaitlin are the founders of Nove, a software platform that helps stylists monetize their work and scale their businesses. These two tech industry veterans became passionate about solving styling pain points and have integrated game-changing features for stylists, fashion influencers, and their clients and customers.

In this episode of The Six Figure Personal Stylist Podcast, you’ll learn about what Nove can do for you and hear a ton of insight that will transform how you think about your styling business. Megan and Kaitlin will discuss how you can diversify your income, the power of personalization in an age of overwhelming choice, why AI isn’t a problem for personal stylists, and so much more!

2:16 - Megan’s and Kaitlin’s backgrounds and how broke into the world of personal styling and founded Nove

5:47 - How they wanted Nove to fill in the gaps of their own experience as styling clients (and the industry as a whole)

11:30 - What they’re most excited for people to understand about Nove and their rollout plans for the platform

16:22 - How beta users have informed Megan and Kaitllin’s process and goal with Nove

21:36 - The mindset that helps them keep their head up and keep going when things go bad

23:51 - Trends and possibilities they see developing within the personal styling industry

28:34 - Why AI will never replace personal stylists

32:25 - What Megan and Kaitlin really want to lean into with Nove to help stylists make money

37:22 - Where to focus so that you’re much better off running your styling business like a business


Mentioned In How Nove Helps Power Your Personal Styling Business with Founders Megan Wright and Kaitlin Oran

Nove | Instagram | Facebook | TikTok | LinkedIn

Connect with Nove 

Follow Nicole on Instagram

Leave a rating and review

]]> You have a business, and it needs to be treated like one. That’s a mantra that not only do my special guests Megan Wright and Kaitlin Oran live by as entrepreneurs, but they want personal stylists to realize this about their business, too.

Megan and Kaitlin are the founders of Nove, a software platform that helps stylists monetize their work and scale their businesses. These two tech industry veterans became passionate about solving styling pain points and have integrated game-changing features for stylists, fashion influencers, and their clients and customers.

In this episode of The Six Figure Personal Stylist Podcast, you’ll learn about what Nove can do for you and hear a ton of insight that will transform how you think about your styling business. Megan and Kaitlin will discuss how you can diversify your income, the power of personalization in an age of overwhelming choice, why AI isn’t a problem for personal stylists, and so much more!

2:16 - Megan’s and Kaitlin’s backgrounds and how broke into the world of personal styling and founded Nove

5:47 - How they wanted Nove to fill in the gaps of their own experience as styling clients (and the industry as a whole)

11:30 - What they’re most excited for people to understand about Nove and their rollout plans for the platform

16:22 - How beta users have informed Megan and Kaitllin’s process and goal with Nove

21:36 - The mindset that helps them keep their head up and keep going when things go bad

23:51 - Trends and possibilities they see developing within the personal styling industry

28:34 - Why AI will never replace personal stylists

32:25 - What Megan and Kaitlin really want to lean into with Nove to help stylists make money

37:22 - Where to focus so that you’re much better off running your styling business like a business


Mentioned In How Nove Helps Power Your Personal Styling Business with Founders Megan Wright and Kaitlin Oran

Nove | Instagram | Facebook | TikTok | LinkedIn

Connect with Nove 

Follow Nicole on Instagram

Leave a rating and review

]]> https://thestylingconsultancy.com/2024/11/07/nove-helps-power-your-personal-styling-business/ Nicole Otchy - The Styling Consultancy Buzzsprout-15965497 Thu, 07 Nov 2024 04:00:00 -0500 2459 34 full false 4 Questions to Help You Focus on What Matters When Growing Your Business 4 Questions to Help You Focus on What Matters When Growing Your Business Let’s be real—if you’re a personal stylist and a business owner, you’ve definitely been hit with shiny object syndrome. It's difficult to focus on what matters when growing your business when new ideas keep popping up. That rush of excitement when a new idea strikes, and you can’t help but start dreaming about how amazing it’ll be. Maybe you even grab your journal and start mapping it all out. But then, doubt creeps in. “Is this the right move for my business? Should I even be going after this?”

In this episode of The Six Figure Personal Stylist Podcast, I’m sharing the exact process I use (and teach my clients!) to make smart decisions when new ideas come knocking. You’ll walk away with a framework that’ll help you navigate those tempting creative sparks and feel more confident in your decision-making for the long haul.

4:09 - Why your excitement about new ideas fades and how to figure out which ideas are worth chasing

7:43 - The sneaky risks new ideas can pose to your business, especially in marketing, partnerships, and hiring

16:47 - Things to consider before making changes to your established services

21:46 -What to think about when you’re dreaming up a new service for clients

25:18 - The four-question framework to help you figure out if a new idea for your business is worth pursuing


Mentioned In 4 Questions to Help You Focus on What Matters When Growing Your Business

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]]> Let’s be real—if you’re a personal stylist and a business owner, you’ve definitely been hit with shiny object syndrome. It's difficult to focus on what matters when growing your business when new ideas keep popping up. That rush of excitement when a new idea strikes, and you can’t help but start dreaming about how amazing it’ll be. Maybe you even grab your journal and start mapping it all out. But then, doubt creeps in. “Is this the right move for my business? Should I even be going after this?”

In this episode of The Six Figure Personal Stylist Podcast, I’m sharing the exact process I use (and teach my clients!) to make smart decisions when new ideas come knocking. You’ll walk away with a framework that’ll help you navigate those tempting creative sparks and feel more confident in your decision-making for the long haul.

4:09 - Why your excitement about new ideas fades and how to figure out which ideas are worth chasing

7:43 - The sneaky risks new ideas can pose to your business, especially in marketing, partnerships, and hiring

16:47 - Things to consider before making changes to your established services

21:46 -What to think about when you’re dreaming up a new service for clients

25:18 - The four-question framework to help you figure out if a new idea for your business is worth pursuing


Mentioned In 4 Questions to Help You Focus on What Matters When Growing Your Business

Follow Nicole on Instagram

Leave a rating and review


]]> https://thestylingconsultancy.com/2024/10/31/focus-on-what-matters-when-growing-your-business/ Nicole Otchy - The Styling Consultancy Buzzsprout-15965303 Thu, 31 Oct 2024 04:00:00 -0400 1788 33 full false 4 Unexpected Things That Impact Your Business Success as a Stylist 4 Unexpected Things That Impact Your Business Success as a Stylist Four factors that will impact your business results as a personal stylist more than anything else. Many people avoid talking about them. But if you don’t overcome them, then no strategy, pricing structure, certification, trend, or business formula will help you.

In this episode of The Six Figure Personal Stylist Podcast, we’ll dive into a topic that’s been on my mind for almost two years. I’ll reveal four critical but unexpected things that can significantly affect your business and how to address them so they stop getting in the way of your success.

3:05 - Why you need to learn how to regulate your nervous system and some techniques that have helped me

8:53 - The controversial factor that can covertly play a crucial role in your business growth (or lack thereof) and what to do about it

13:55 - How your beliefs about money and abundance can influence your financial success and mindset and how to work through it

18:53 - How your fear of visibility can show up in the way you do business and impact your brand


Mentioned In 4 Unexpected Things That Impact Your Business Success as a Stylist

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Leave a rating and review


]]> Four factors that will impact your business results as a personal stylist more than anything else. Many people avoid talking about them. But if you don’t overcome them, then no strategy, pricing structure, certification, trend, or business formula will help you.

In this episode of The Six Figure Personal Stylist Podcast, we’ll dive into a topic that’s been on my mind for almost two years. I’ll reveal four critical but unexpected things that can significantly affect your business and how to address them so they stop getting in the way of your success.

3:05 - Why you need to learn how to regulate your nervous system and some techniques that have helped me

8:53 - The controversial factor that can covertly play a crucial role in your business growth (or lack thereof) and what to do about it

13:55 - How your beliefs about money and abundance can influence your financial success and mindset and how to work through it

18:53 - How your fear of visibility can show up in the way you do business and impact your brand


Mentioned In 4 Unexpected Things That Impact Your Business Success as a Stylist

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]]> https://thestylingconsultancy.com/2024/10/24/business-success-as-a-stylist/ Nicole Otchy - The Styling Consultancy Buzzsprout-15940235 Thu, 24 Oct 2024 04:00:00 -0400 1536 32 full false How to Call in Dream Clients as a Personal Stylist How to Call in Dream Clients as a Personal Stylist Are you attracting clients who consistently try to cut corners in your process, are uncommunicative, or perhaps overcommunicate and constantly call or text about trivial things? Having non-ideal clients can be a super frustrating experience! But there are definitely things you can do to get more of the right type of client.

In this episode of The Six Figure Personal Stylist Podcast, you’ll learn about key strategies to help you elevate the type of client you attract and keep the ones you would like to work with. I’ll highlight how your marketing craftsmanship, communication operations, and more are crucial for finding and maintaining great relationships and even accelerating repeat business with dream clients.

4:01 - How to craft your marketing message effectively to attract dream clients

8:43 - The number one thing people miss when marketing their styling business

11:21 - An example of how you can reveal your expectations of clients in your marketing messaging

15:01 - Other specific traits you might want to highlight in your marketing to call in dream styling clients

22:11 - The role of sales calls and the sales process in attracting your ideal clients

26:00 - How to position yourself as a personal styling expert (and how I used to get this wrong)

29:33 - One mistake to avoid on your sales call and how to get your client in an ideal client space

37:38 - A reminder if you’ve not had great client experiences and a quick recap


Mentioned In How to Call in Dream Clients as a Personal Stylist

Overcome Perfectionism and Unleash Your Business Potential with Kristen Cain

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]]> Are you attracting clients who consistently try to cut corners in your process, are uncommunicative, or perhaps overcommunicate and constantly call or text about trivial things? Having non-ideal clients can be a super frustrating experience! But there are definitely things you can do to get more of the right type of client.

In this episode of The Six Figure Personal Stylist Podcast, you’ll learn about key strategies to help you elevate the type of client you attract and keep the ones you would like to work with. I’ll highlight how your marketing craftsmanship, communication operations, and more are crucial for finding and maintaining great relationships and even accelerating repeat business with dream clients.

4:01 - How to craft your marketing message effectively to attract dream clients

8:43 - The number one thing people miss when marketing their styling business

11:21 - An example of how you can reveal your expectations of clients in your marketing messaging

15:01 - Other specific traits you might want to highlight in your marketing to call in dream styling clients

22:11 - The role of sales calls and the sales process in attracting your ideal clients

26:00 - How to position yourself as a personal styling expert (and how I used to get this wrong)

29:33 - One mistake to avoid on your sales call and how to get your client in an ideal client space

37:38 - A reminder if you’ve not had great client experiences and a quick recap


Mentioned In How to Call in Dream Clients as a Personal Stylist

Overcome Perfectionism and Unleash Your Business Potential with Kristen Cain

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Leave a rating and review

]]> https://thestylingconsultancy.com/2024/10/17/call-in-dream-clients-as-a-personal-stylist/ Nicole Otchy - The Styling Consultancy Buzzsprout-15871183 Thu, 17 Oct 2024 04:00:00 -0400 2414 31 full false Create a Six-Figure Styling Experience That Encourages Clients to Come Back Create a Six-Figure Styling Experience That Encourages Clients to Come Back New marketing efforts give you, at best, a 20% chance of landing a sale. But with established clients, your chances of a repurchase go up to 60 or 70%...as long as they’re happy with your services. These clients are the key to repeat business and a six-figure income, but you have to give them a six-figure experience to match.

In this episode of The Six Figure Personal Stylist Podcast, you’ll learn about the importance of creating a six-figure styling experience for your clients to enhance retention and marketing. I’ll reveal the signs of a poor client experience, discuss the systems needed for a positive client experience, and give you ways to create and implement what you need without overwhelming yourself.

1:03 - The importance of creating a good client experience and how it connects to all aspects of your business

5:24 - Signs that can indicate a poor experience for your client

12:50 - How systems can help you enhance your client’s experience

20:34 - Systems you need to make everything better and more effective for you and your clients

25:55 - How you can create reliable systems for more efficient client interactions 

Mentioned In Create a Six-Figure Styling Experience That Encourages Client Retention

HoneyBook

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]]> New marketing efforts give you, at best, a 20% chance of landing a sale. But with established clients, your chances of a repurchase go up to 60 or 70%...as long as they’re happy with your services. These clients are the key to repeat business and a six-figure income, but you have to give them a six-figure experience to match.

In this episode of The Six Figure Personal Stylist Podcast, you’ll learn about the importance of creating a six-figure styling experience for your clients to enhance retention and marketing. I’ll reveal the signs of a poor client experience, discuss the systems needed for a positive client experience, and give you ways to create and implement what you need without overwhelming yourself.

1:03 - The importance of creating a good client experience and how it connects to all aspects of your business

5:24 - Signs that can indicate a poor experience for your client

12:50 - How systems can help you enhance your client’s experience

20:34 - Systems you need to make everything better and more effective for you and your clients

25:55 - How you can create reliable systems for more efficient client interactions 

Mentioned In Create a Six-Figure Styling Experience That Encourages Client Retention

HoneyBook

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]]> https://thestylingconsultancy.com/2024/10/10/create-a-six-figure-styling-experience/ Nicole Otchy - The Styling Consultancy Buzzsprout-15844201 Thu, 10 Oct 2024 04:00:00 -0400 1819 30 full false The No BS Guide to Pricing Your Personal Styling Services for Profit The No BS Guide to Pricing Your Personal Styling Services for Profit As a personal stylist, you have expertise and the ability to transform lives, so why do you hesitate when it comes to pricing your personal styling services? 

Your pricing should go beyond simply calculating the cost based on the number of clients you want and your desired income. It needs to illustrate an understanding of your true value as a personal stylist which should, in turn, be reflected in your marketing, messaging, and client experience.

In this episode of The Six Figure Personal Stylist Podcast, you’ll learn about the importance of pricing your services based on value rather than just time. I’ll discuss the confusion around pricing and value, explore the psychology of pricing and the hourly rate mentality, address imposter syndrome and its relation to pricing, and more!

4:15 - Why asking for a simple pricing formula for your services doesn’t help and the benefit (and expectations) of having a higher price

9:37 - Where many stylists stumble when transitioning to package-based pricing and how to start thinking differently about your pricing

14:40 - The need to account for different markets in your pricing

16:35 - What you should do before you make your business official and how to get to value-based pricing with confidence

21:34 - What imposter syndrome really is and three things you can do to avoid feeling it

29:11 - Why pricing your offers isn’t just about making money

Mentioned In The No BS Guide to Pricing Your Personal Styling Services for Profit

Why Discounts Are Not the Slow Season Solution for Your Styling Business

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]]> As a personal stylist, you have expertise and the ability to transform lives, so why do you hesitate when it comes to pricing your personal styling services? 

Your pricing should go beyond simply calculating the cost based on the number of clients you want and your desired income. It needs to illustrate an understanding of your true value as a personal stylist which should, in turn, be reflected in your marketing, messaging, and client experience.

In this episode of The Six Figure Personal Stylist Podcast, you’ll learn about the importance of pricing your services based on value rather than just time. I’ll discuss the confusion around pricing and value, explore the psychology of pricing and the hourly rate mentality, address imposter syndrome and its relation to pricing, and more!

4:15 - Why asking for a simple pricing formula for your services doesn’t help and the benefit (and expectations) of having a higher price

9:37 - Where many stylists stumble when transitioning to package-based pricing and how to start thinking differently about your pricing

14:40 - The need to account for different markets in your pricing

16:35 - What you should do before you make your business official and how to get to value-based pricing with confidence

21:34 - What imposter syndrome really is and three things you can do to avoid feeling it

29:11 - Why pricing your offers isn’t just about making money

Mentioned In The No BS Guide to Pricing Your Personal Styling Services for Profit

Why Discounts Are Not the Slow Season Solution for Your Styling Business

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]]> https://thestylingconsultancy.com/2024/10/03/pricing-your-personal-styling-services/ Nicole Otchy - The Styling Consultancy Buzzsprout-15769307 Thu, 03 Oct 2024 04:00:00 -0400 1884 29 full true What Personal Stylists Who Are Killing It Right Now Do Differently What Personal Stylists Who Are Killing It Right Now Do Differently Want to know the real secrets of successful stylists who are killing it in right now and achieving consistent six-figure incomes? If you think it’s just rooted in strategic actions, think again!

In this episode of The Six Figure Personal Stylist podcast, you’ll gain valuable insights into the behaviors and mindset that distinguish high-earning stylists. I’ll reveal how their actions and beliefs contribute to their high level of success and give you actionable advice to help you elevate your own styling business.

3:20 - The power of making moves in your business without evidence and how to become the type of person who does that

8:22 - How the marketing audience for consistent six-figure-earning stylists is different from those who struggle

18:10 - Why not waiting is a big key to becoming a six-figure personal stylist

20:20 - Why acting quickly and testing ideas without obsessing over perfection helps high-earning stylists evolve and stay ahead of the game

27:36 - What successful stylists understand about self-doubt and setbacks that unsuccessful ones don’t

31:08 - How stylists who are killing it right now approach their goals, aspirations, and mindset


Mentioned In What Personal Stylists Who Are Killing It Right Now Do Differently

Profit Accelerator Waitlist

Transformational Styling Defined: How to Be a Successful Transformational Personal Stylist

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]]> Want to know the real secrets of successful stylists who are killing it in right now and achieving consistent six-figure incomes? If you think it’s just rooted in strategic actions, think again!

In this episode of The Six Figure Personal Stylist podcast, you’ll gain valuable insights into the behaviors and mindset that distinguish high-earning stylists. I’ll reveal how their actions and beliefs contribute to their high level of success and give you actionable advice to help you elevate your own styling business.

3:20 - The power of making moves in your business without evidence and how to become the type of person who does that

8:22 - How the marketing audience for consistent six-figure-earning stylists is different from those who struggle

18:10 - Why not waiting is a big key to becoming a six-figure personal stylist

20:20 - Why acting quickly and testing ideas without obsessing over perfection helps high-earning stylists evolve and stay ahead of the game

27:36 - What successful stylists understand about self-doubt and setbacks that unsuccessful ones don’t

31:08 - How stylists who are killing it right now approach their goals, aspirations, and mindset


Mentioned In What Personal Stylists Who Are Killing It Right Now Do Differently

Profit Accelerator Waitlist

Transformational Styling Defined: How to Be a Successful Transformational Personal Stylist

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]]> Nicole Otchy - The Styling Consultancy Buzzsprout-15645313 Thu, 26 Sep 2024 04:00:00 -0400 2209 28 full false How the Income Accelerator Program Can Elevate Your Styling Business How the Income Accelerator Program Can Elevate Your Styling Business Are you an established personal stylist seeking to revitalize your business? I’m offering a comprehensive coaching course designed specifically for you! The Income Accelerator program is about to open again soon, and this is the last call for you to get on the waitlist today. But what’s the program all about, and why should you join?

In this episode of The Six Figure Personal Stylist Podcast, we’ll deep dive into the Income Accelerator. I’ll discuss the process I take people through inside the program and its goals and tangible benefits, while revealing valuable insights and practical advice you can apply to enhance your business even if you’re not interested in joining right now.

1:36 - A couple of benefits you’ll get from listening to this episode even if you have no immediate intention to join

4:31 - What the Income Accelerator program is about, why I’m qualified to offer it, and what you need to be a good fit for it

9:57 - How you should tailor your marketing efforts, regardless of your pricing

13:50 - Where I see a lot of talented, experienced stylists getting stuck

16:18 - The kind of offers that enhance client satisfaction, recommendations, and repeat business while reducing burnout

20:53 - What this program teaches you about improving client interaction and research

25:03 - What we cover inside the Income Accelerator, week by week

33:27 - The biggest benefit of being a part of this group program

35:39 - The two levels of access offered, what they cost to join, and what you get in each level as a member


Mentioned In How the Income Accelerator Program Can Elevate Your Styling Business

Income Accelerator Waitlist

Evolving your Personal Styling Business Strategy and What’s Working Now

Mastering Accountability as Your Superpower Unlocks Business Success

How Marie Zydek Made the Change from Transactional to Transformational Personal Stylist

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Leave a rating and review


]]> Are you an established personal stylist seeking to revitalize your business? I’m offering a comprehensive coaching course designed specifically for you! The Income Accelerator program is about to open again soon, and this is the last call for you to get on the waitlist today. But what’s the program all about, and why should you join?

In this episode of The Six Figure Personal Stylist Podcast, we’ll deep dive into the Income Accelerator. I’ll discuss the process I take people through inside the program and its goals and tangible benefits, while revealing valuable insights and practical advice you can apply to enhance your business even if you’re not interested in joining right now.

1:36 - A couple of benefits you’ll get from listening to this episode even if you have no immediate intention to join

4:31 - What the Income Accelerator program is about, why I’m qualified to offer it, and what you need to be a good fit for it

9:57 - How you should tailor your marketing efforts, regardless of your pricing

13:50 - Where I see a lot of talented, experienced stylists getting stuck

16:18 - The kind of offers that enhance client satisfaction, recommendations, and repeat business while reducing burnout

20:53 - What this program teaches you about improving client interaction and research

25:03 - What we cover inside the Income Accelerator, week by week

33:27 - The biggest benefit of being a part of this group program

35:39 - The two levels of access offered, what they cost to join, and what you get in each level as a member


Mentioned In How the Income Accelerator Program Can Elevate Your Styling Business

Income Accelerator Waitlist

Evolving your Personal Styling Business Strategy and What’s Working Now

Mastering Accountability as Your Superpower Unlocks Business Success

How Marie Zydek Made the Change from Transactional to Transformational Personal Stylist

Follow Nicole on Instagram

Leave a rating and review


]]> https://thestylingconsultancy.com/2024/09/19/income-accelerator-program-can-elevate-your-styling-business/ Nicole Otchy - The Styling Consultancy Buzzsprout-15690110 Thu, 19 Sep 2024 04:00:00 -0400 2337 27 full false Overcome Perfectionism and Unleash your Business Potential with Kristen Cain Overcome Perfectionism and Unleash your Business Potential with Kristen Cain Do you think of yourself as a perfectionist? If so, you might be letting it hold you back and hide the personal stylist potential within you without even knowing it!

With over two decades of experience, Kristen Cain’s journey as an established stylist is an inspiring one. Like many, she started in retail before eventually establishing her own business and taking it to new heights. But her story also delves deep into something I see holding so many stylists back: a penchant for being a perfectionist.

In this episode of The Six Figure Personal Stylist Podcast, you’ll hear how Kristen’s perfectionism kept her stuck and gain insights on overcoming the perfectionist in you. She’ll also share her personal experiences in building a more sustainable styling business through leveraging online platforms and provide actionable advice to help you unlock your potential.

2:24 - How Kristen got into retail and started transitioning into a personal styling business

6:22 - What prompted Kristen to start treating her business as a real business instead of a glorified hobby and the key to handling perfectionism

11:17 - The biggest areas where Kristen felt most paralyzed by her perfectionism

17:31 - How Kristen began her Youtube channel and then started leveraging it for her styling business

23:18 - How hiring a coach is helping Kristen take her business to the next level

31:02 - An example of how Kristen executed one of the processes taught in the Income Accelerator program

34:29 - How implementing small changes in her sales systems just helped Kristen book an ideal client in a couple of days

38:04 - What most excites Kristen about her business going forward

Mentioned In Overcome Perfectionism and Unleash your Business Potential with Kristen Cain

Kristen Cain Style | YouTube | Instagram

The Four Tendencies by Gretchen Rubin

Income Accelerator Waitlist

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Leave a rating and review


]]> Do you think of yourself as a perfectionist? If so, you might be letting it hold you back and hide the personal stylist potential within you without even knowing it!

With over two decades of experience, Kristen Cain’s journey as an established stylist is an inspiring one. Like many, she started in retail before eventually establishing her own business and taking it to new heights. But her story also delves deep into something I see holding so many stylists back: a penchant for being a perfectionist.

In this episode of The Six Figure Personal Stylist Podcast, you’ll hear how Kristen’s perfectionism kept her stuck and gain insights on overcoming the perfectionist in you. She’ll also share her personal experiences in building a more sustainable styling business through leveraging online platforms and provide actionable advice to help you unlock your potential.

2:24 - How Kristen got into retail and started transitioning into a personal styling business

6:22 - What prompted Kristen to start treating her business as a real business instead of a glorified hobby and the key to handling perfectionism

11:17 - The biggest areas where Kristen felt most paralyzed by her perfectionism

17:31 - How Kristen began her Youtube channel and then started leveraging it for her styling business

23:18 - How hiring a coach is helping Kristen take her business to the next level

31:02 - An example of how Kristen executed one of the processes taught in the Income Accelerator program

34:29 - How implementing small changes in her sales systems just helped Kristen book an ideal client in a couple of days

38:04 - What most excites Kristen about her business going forward

Mentioned In Overcome Perfectionism and Unleash your Business Potential with Kristen Cain

Kristen Cain Style | YouTube | Instagram

The Four Tendencies by Gretchen Rubin

Income Accelerator Waitlist

Follow Nicole on Instagram

Leave a rating and review


]]> https://thestylingconsultancy.com/2024/09/12/kristen-cain-overcome-perfectionism/ Nicole Otchy - The Styling Consultancy Buzzsprout-15737782 Thu, 12 Sep 2024 04:00:00 -0400 2477 26 full false Why Your Marketing Might Not Be the Problem In Your Personal Styling Business Why Your Marketing Might Not Be the Problem In Your Personal Styling Business Do you believe the key to success in your styling business lies in the latest marketing tactics, hashtags, and hooks? It’s a common misconception to think that your marketing is your problem, when that’s not necessarily the case. Rather than get caught in the whirlwind of tactics, let’s focus on what the real problems might be.

In this episode of The Six Figure Personal Stylist podcast, you’ll discover the types of issues you can easily mistake as marketing problems in your business. I’ll share foundational aspects of business building that naturally support and amplify effective marketing, leading to more meaningful client interactions and sustainable success.

4:02 - What you’re missing when you obsess over implementing marketing tactics

8:40 - What you might encounter that you mistakenly think reflects a marketing problem

16:59 - How you mistake a lack of systems in your business as a marketing issue

22:51 - How a lack of sales skills can cause you to misdiagnose your problem

25:34 - The trouble with not having a deep mastery of your services

33:52 - Why you don’t always need to have certain styling services as part of your package

36:05 - The importance of looking at your self-concept when you think you have a marketing problem


Mentioned In Why Your Marketing Might Not Be the Problem In Your Personal Styling Business

Profit Accelerator Waitlist

Follow Nicole on Instagram

Leave a rating and review

]]> Do you believe the key to success in your styling business lies in the latest marketing tactics, hashtags, and hooks? It’s a common misconception to think that your marketing is your problem, when that’s not necessarily the case. Rather than get caught in the whirlwind of tactics, let’s focus on what the real problems might be.

In this episode of The Six Figure Personal Stylist podcast, you’ll discover the types of issues you can easily mistake as marketing problems in your business. I’ll share foundational aspects of business building that naturally support and amplify effective marketing, leading to more meaningful client interactions and sustainable success.

4:02 - What you’re missing when you obsess over implementing marketing tactics

8:40 - What you might encounter that you mistakenly think reflects a marketing problem

16:59 - How you mistake a lack of systems in your business as a marketing issue

22:51 - How a lack of sales skills can cause you to misdiagnose your problem

25:34 - The trouble with not having a deep mastery of your services

33:52 - Why you don’t always need to have certain styling services as part of your package

36:05 - The importance of looking at your self-concept when you think you have a marketing problem


Mentioned In Why Your Marketing Might Not Be the Problem In Your Personal Styling Business

Profit Accelerator Waitlist

Follow Nicole on Instagram

Leave a rating and review

]]> Nicole Otchy - The Styling Consultancy Buzzsprout-15630858 Thu, 05 Sep 2024 04:00:00 -0400 2665 25 full true Evolving Your Personal Styling Business Strategy and What's Working Now Evolving Your Personal Styling Business Strategy and What's Working Now The 2020 pandemic revolutionized the personal styling industry in ways that many have yet to fully comprehend. As the world shifted dramatically, so did consumer behaviors and industry standards, which have now created a new landscape that personal stylists must navigate. I want to provide you with some essential insights into adapting business strategies so you can thrive in a post-pandemic environment.

In this episode of The Six Figure Personal Stylist Podcast, you’ll learn about the critical changes that have occurred. I’ll talk about how pre-pandemic practices no longer apply, and why understanding these shifts is crucial for anyone in the personal styling profession.

1:00 - How the pandemic disrupted traditional visibility methods for personal stylists

6:41 - How I know the changes in the industry are so sweeping post-pandemic

14:15 - The rise of virtual services and the collapse of traditional business models

19:27 - How the shift toward personal and individualistic style preferences has impacted styling services

24:30 - How people’s higher expectations of businesses they buy from affect personal stylists

32:39 - What is really working in the post-pandemic landscape we’re in now


Mentioned In Evolving Your Personal Styling Business Strategy and What's Working Now

Profit Accelerator Waitlist

Three Misconceptions About Your Ideal Styling Client That Are Costing You Money 

How to Start Falling in Love With Selling Your Styling Services

Follow Nicole on Instagram

Leave a rating and review


]]> The 2020 pandemic revolutionized the personal styling industry in ways that many have yet to fully comprehend. As the world shifted dramatically, so did consumer behaviors and industry standards, which have now created a new landscape that personal stylists must navigate. I want to provide you with some essential insights into adapting business strategies so you can thrive in a post-pandemic environment.

In this episode of The Six Figure Personal Stylist Podcast, you’ll learn about the critical changes that have occurred. I’ll talk about how pre-pandemic practices no longer apply, and why understanding these shifts is crucial for anyone in the personal styling profession.

1:00 - How the pandemic disrupted traditional visibility methods for personal stylists

6:41 - How I know the changes in the industry are so sweeping post-pandemic

14:15 - The rise of virtual services and the collapse of traditional business models

19:27 - How the shift toward personal and individualistic style preferences has impacted styling services

24:30 - How people’s higher expectations of businesses they buy from affect personal stylists

32:39 - What is really working in the post-pandemic landscape we’re in now


Mentioned In Evolving Your Personal Styling Business Strategy and What's Working Now

Profit Accelerator Waitlist

Three Misconceptions About Your Ideal Styling Client That Are Costing You Money 

How to Start Falling in Love With Selling Your Styling Services

Follow Nicole on Instagram

Leave a rating and review


]]> https://thestylingconsultancy.com/2024/09/05/marketing-might-not-be-the-problem/ Nicole Otchy - The Styling Consultancy Buzzsprout-15585188 Thu, 29 Aug 2024 04:00:00 -0400 2460 24 full false Mastering Accountability as Your Superpower Unlocks Business Success Mastering Accountability as Your Superpower Unlocks Business Success Many stylists enter new client relationships, hire consultants, or start new marketing strategies with high hopes, only to find that things don’t turn out as expected. The disappointment that follows can be overwhelming, leaving them stuck in a cycle of frustration and missed opportunities. You can transform these experiences by embracing true accountability and turning it into your superpower.

Accountability isn't just about taking responsibility; it's about actively measuring and owning your actions and their outcomes. It’s about understanding what success looks like for you and having the courage to face the truth of your efforts.

In this episode of The Six Figure Personal Styling Podcast, you’ll take a deep dive with me into mastering this critical, yet often overlooked aspect of running a successful personal styling business. You’ll discover how a lack of accountability can hinder business growth, the link between accountability and setting clear expectations and success markers, how to foster a productive partnership with clients, and much more.

2:19 - Defining accountability and how real accountability impacts your business growth and client experiences

8:51 - How to engineer a plan for consistency and distinguish between result-oriented vs. busy work and metrics for success

15:59 - The importance of using modern business models and strategies and creating content that resonates with potential clients

20:42 - How doing business in the styling industry has evolved and the importance of client relationships

25:58 - The need to regularly reflect on your vision and actions and their impact on your styling business

30:02 - How too many personal stylists think of accountability and where the actual mindset work is

Mentioned In Mastering Accountability as Your Superpower Unlocks Business Success

Profit Accelerator Waitlist

How Bari Sholom Successfully Went From a Vintage Curation to Personal Styling Business Fast

Instagram post: “The 3 Phases of Building a Successful Personal Styling Business”

Follow Nicole on Instagram

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]]> Many stylists enter new client relationships, hire consultants, or start new marketing strategies with high hopes, only to find that things don’t turn out as expected. The disappointment that follows can be overwhelming, leaving them stuck in a cycle of frustration and missed opportunities. You can transform these experiences by embracing true accountability and turning it into your superpower.

Accountability isn't just about taking responsibility; it's about actively measuring and owning your actions and their outcomes. It’s about understanding what success looks like for you and having the courage to face the truth of your efforts.

In this episode of The Six Figure Personal Styling Podcast, you’ll take a deep dive with me into mastering this critical, yet often overlooked aspect of running a successful personal styling business. You’ll discover how a lack of accountability can hinder business growth, the link between accountability and setting clear expectations and success markers, how to foster a productive partnership with clients, and much more.

2:19 - Defining accountability and how real accountability impacts your business growth and client experiences

8:51 - How to engineer a plan for consistency and distinguish between result-oriented vs. busy work and metrics for success

15:59 - The importance of using modern business models and strategies and creating content that resonates with potential clients

20:42 - How doing business in the styling industry has evolved and the importance of client relationships

25:58 - The need to regularly reflect on your vision and actions and their impact on your styling business

30:02 - How too many personal stylists think of accountability and where the actual mindset work is

Mentioned In Mastering Accountability as Your Superpower Unlocks Business Success

Profit Accelerator Waitlist

How Bari Sholom Successfully Went From a Vintage Curation to Personal Styling Business Fast

Instagram post: “The 3 Phases of Building a Successful Personal Styling Business”

Follow Nicole on Instagram

Leave a rating and review


]]> https://thestylingconsultancy.com/2024/08/22/mastering-accountability-unlocks-business-success/ Nicole Otchy - The Styling Consultancy Buzzsprout-15559013 Thu, 22 Aug 2024 04:00:00 -0400 2187 23 full false Why AI and Personal Styling Apps Are NOT Your Competition Why AI and Personal Styling Apps Are NOT Your Competition Are you afraid of technology taking over and leaving your personal styling business in the gutter?

There’s this misconception that AI and styling apps are detrimental to personal stylists. While this technology is part of the evolving landscape of our industry, you can not only still thrive, but are actually more important than ever for providing value to potential clients. And I have the stats to prove it!

In this episode of The Six Figure Personal Stylist podcast, you’ll learn why these technological advances don’t have to be a threat to your business (and can, in fact, benefit you). I’ll also discuss the impact of client perception of their needs, the growth opportunity on the horizon, and how to differentiate your business effectively from styling apps in your marketing.

5:28 - Why you have nothing to worry about as a personal stylist despite the rise of AI and styling apps

11:19 - Why AI and styling apps can actually be an avenue for creating your next best client

13:49 - How clients’ perception of their styling needs keeps driving them toward personalized services

21:36 - The growing market for personal styling that you can capitalize on

28:17 - The importance of differentiating yourself from personal styling apps in your marketing

Mentioned In Why AI and Personal Styling Apps Are NOT Your Competition

Profit Accelerator Waitlist

Alex Hormozi

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Leave a rating and review


]]> Are you afraid of technology taking over and leaving your personal styling business in the gutter?

There’s this misconception that AI and styling apps are detrimental to personal stylists. While this technology is part of the evolving landscape of our industry, you can not only still thrive, but are actually more important than ever for providing value to potential clients. And I have the stats to prove it!

In this episode of The Six Figure Personal Stylist podcast, you’ll learn why these technological advances don’t have to be a threat to your business (and can, in fact, benefit you). I’ll also discuss the impact of client perception of their needs, the growth opportunity on the horizon, and how to differentiate your business effectively from styling apps in your marketing.

5:28 - Why you have nothing to worry about as a personal stylist despite the rise of AI and styling apps

11:19 - Why AI and styling apps can actually be an avenue for creating your next best client

13:49 - How clients’ perception of their styling needs keeps driving them toward personalized services

21:36 - The growing market for personal styling that you can capitalize on

28:17 - The importance of differentiating yourself from personal styling apps in your marketing

Mentioned In Why AI and Personal Styling Apps Are NOT Your Competition

Profit Accelerator Waitlist

Alex Hormozi

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]]> https://thestylingconsultancy.com/2024/08/08/reach-the-next-level-of-your-personal-styling-business/ Nicole Otchy - The Styling Consultancy Buzzsprout-15515755 Thu, 15 Aug 2024 04:00:00 -0400 1889 22 full false The #1 Shift You Need to Reach the Next Level of Your Personal Styling Business The #1 Shift You Need to Reach the Next Level of Your Personal Styling Business “What gets stylists to six figures the fastest?”

Many people asking this question want to (and are usually struggling to) get to that next level. Even stylists who’ve reached beyond six figures in business can still struggle to get to their next level. And the issue is very specific to our industry. So to get to the other side, you need to foster a crucial mindset shift for sustained success. However, that looks for you and no matter what stage of business you’re in right now.

In this episode of The Six Figure Personal Stylist podcast, you’ll learn about how you must redefine your role to hit your next level in your business. I’ll also reveal what you need to know, master, and embrace to create a thriving, client-centered styling business.

2:18 - The identity shift you must make, what will happen if you don’t, and why this affects stylists

6:43 - How not making this shift can show up in really sneaky ways

11:35 - What you must stay on top of in the evolving landscape of the personal styling industry

17:22 - What you should avoid when you have setbacks in your business


Mentioned In The #1 Shift You Need to Reach the Next Level of Your Personal Styling Business

Profit Accelerator Waitlist

Follow Nicole on Instagram

Leave a rating and review


]]> “What gets stylists to six figures the fastest?”

Many people asking this question want to (and are usually struggling to) get to that next level. Even stylists who’ve reached beyond six figures in business can still struggle to get to their next level. And the issue is very specific to our industry. So to get to the other side, you need to foster a crucial mindset shift for sustained success. However, that looks for you and no matter what stage of business you’re in right now.

In this episode of The Six Figure Personal Stylist podcast, you’ll learn about how you must redefine your role to hit your next level in your business. I’ll also reveal what you need to know, master, and embrace to create a thriving, client-centered styling business.

2:18 - The identity shift you must make, what will happen if you don’t, and why this affects stylists

6:43 - How not making this shift can show up in really sneaky ways

11:35 - What you must stay on top of in the evolving landscape of the personal styling industry

17:22 - What you should avoid when you have setbacks in your business


Mentioned In The #1 Shift You Need to Reach the Next Level of Your Personal Styling Business

Profit Accelerator Waitlist

Follow Nicole on Instagram

Leave a rating and review


]]> Nicole Otchy - The Styling Consultancy Buzzsprout-15551235 Thu, 08 Aug 2024 04:00:00 -0400 1244 21 full false Slow Down to Speed Up: How to Use Slow Periods to Boost Your Styling Business Slow Down to Speed Up: How to Use Slow Periods to Boost Your Styling Business Are you a glass-half-empty or half-full kind of person when it comes to your perspective on your styling business? 

Slow seasons are a thing in the business world. But just like the half-empty versus half-full concept, you have a choice in how you view them. You can see them as unavoidable pains in the you-know-what or as opportunities to push your business forward. So what’s it gonna be?

In this episode of The Six Figure Personal Stylist Podcast, you’ll discover why slowdowns in your business are opportunities and learn strategies for maintaining and boosting business performance through these slow periods. I’ll discuss the importance of marketing consistency, adopting a positive attitude toward progress through the gain lens, and teach you how best to utilize your time during slow seasons to build relationships and drive future sales.

1:58 - External factors behind slowdowns in your personal styling business

6:34 - Why you should see slow periods as opportunities rather than setbacks

8:30 - The concept of looking at business progress through the gap or gain lens

12:00 - How long you need to make a consistent effort to see noticeable progress in your business

22:28 - Practical strategies for generating audience engagement and new business opportunities during a slowdown


Mentioned In Slow Down to Speed Up: How to Use Slow Periods to Boost Your Styling Business

Profit Accelerator Waitlist

10x Is Easier Than 2x by Dan Sullivan

The Gap and The Gain by Dan Sullivan with Dr. Benjamin Hardy

“The Best (& Worst) Ways to Use Linking to Clothes to Grow Your Business”

Follow Nicole on Instagram

Leave a rating and review

]]> Are you a glass-half-empty or half-full kind of person when it comes to your perspective on your styling business? 

Slow seasons are a thing in the business world. But just like the half-empty versus half-full concept, you have a choice in how you view them. You can see them as unavoidable pains in the you-know-what or as opportunities to push your business forward. So what’s it gonna be?

In this episode of The Six Figure Personal Stylist Podcast, you’ll discover why slowdowns in your business are opportunities and learn strategies for maintaining and boosting business performance through these slow periods. I’ll discuss the importance of marketing consistency, adopting a positive attitude toward progress through the gain lens, and teach you how best to utilize your time during slow seasons to build relationships and drive future sales.

1:58 - External factors behind slowdowns in your personal styling business

6:34 - Why you should see slow periods as opportunities rather than setbacks

8:30 - The concept of looking at business progress through the gap or gain lens

12:00 - How long you need to make a consistent effort to see noticeable progress in your business

22:28 - Practical strategies for generating audience engagement and new business opportunities during a slowdown


Mentioned In Slow Down to Speed Up: How to Use Slow Periods to Boost Your Styling Business

Profit Accelerator Waitlist

10x Is Easier Than 2x by Dan Sullivan

The Gap and The Gain by Dan Sullivan with Dr. Benjamin Hardy

“The Best (& Worst) Ways to Use Linking to Clothes to Grow Your Business”

Follow Nicole on Instagram

Leave a rating and review

]]> https://thestylingconsultancy.com/2024/08/01/slow-down-to-speed-up/ Nicole Otchy - The Styling Consultancy Buzzsprout-15503787 Thu, 01 Aug 2024 04:00:00 -0400 1970 20 full false Why Discounts Are Not the Slow Season Solution for Your Styling Business Why Discounts Are Not the Slow Season Solution for Your Styling Business Many stylists like to turn to the idea of discounting their offers when things slow down (or even come to a halt) in their business. Offering a discount, though, can negatively affect you, your brand, and your bottom line. Rather than relying on them as a quick fix, you need to reconsider the way you think about discounting your styling services.

In this episode of The Six Figure Personal Stylist podcast, you’ll learn the fundamental thinking behind your urge to discount and how to discover the root cause of it. I’ll also teach you three things about discounts you need to be aware of so you’re not tempted to think of them as the answer, how to inject cash into your business without lowering your price, and so much more!

3:03 - Why you feel compelled to offer a discount when business is slow

8:28 - The importance of managing your nervous system when the discounting urge comes up

9:59 - How to identify the root cause of your business slump and troubleshoot without changing your prices (or services)

12:47 - Why the root of your slow season problem isn’t your offer

15:08 - How you might be underestimating the financial damage being done to your business

20:52 - Long-term problems that discounting creates for you and your business and why your marketing might be missing the mark

28:18 - What happens to you as a businesswoman when you no longer see discounting as the solution

30:30 - How to inject cash into your business during a slow season without devaluing your brand with discounts


Mentioned In Why Discounts Are Not the Slow Season Solution for Your Styling Business

Profit Accelerator Waitlist

Follow Nicole on Instagram

Leave a rating and review


]]> Many stylists like to turn to the idea of discounting their offers when things slow down (or even come to a halt) in their business. Offering a discount, though, can negatively affect you, your brand, and your bottom line. Rather than relying on them as a quick fix, you need to reconsider the way you think about discounting your styling services.

In this episode of The Six Figure Personal Stylist podcast, you’ll learn the fundamental thinking behind your urge to discount and how to discover the root cause of it. I’ll also teach you three things about discounts you need to be aware of so you’re not tempted to think of them as the answer, how to inject cash into your business without lowering your price, and so much more!

3:03 - Why you feel compelled to offer a discount when business is slow

8:28 - The importance of managing your nervous system when the discounting urge comes up

9:59 - How to identify the root cause of your business slump and troubleshoot without changing your prices (or services)

12:47 - Why the root of your slow season problem isn’t your offer

15:08 - How you might be underestimating the financial damage being done to your business

20:52 - Long-term problems that discounting creates for you and your business and why your marketing might be missing the mark

28:18 - What happens to you as a businesswoman when you no longer see discounting as the solution

30:30 - How to inject cash into your business during a slow season without devaluing your brand with discounts


Mentioned In Why Discounts Are Not the Slow Season Solution for Your Styling Business

Profit Accelerator Waitlist

Follow Nicole on Instagram

Leave a rating and review


]]> https://thestylingconsultancy.com/2024/07/25/discounts-not-solution-slow-season-in-your-business/ Nicole Otchy - The Styling Consultancy Buzzsprout-15418793 Thu, 25 Jul 2024 04:00:00 -0400 2019 19 full false The Best (& Worst) Ways to Use Linking to Clothes to Grow Your Business The Best (& Worst) Ways to Use Linking to Clothes to Grow Your Business Linking to clothes is easy. It’s our nature to want to share and recommend things we like and think are fun. But this is what influencers do. And while I work with a fair number of women who are influencers and stylists, it’s difficult to be successful at both. 

So if you’ve been straddling the line or excessively linking and doing little else, it’s time for you to engage in a more strategic approach that’ll lead to financial success and a loyal following.

In this episode of The Six Figure Personal Stylist podcast, you’ll learn about the drawbacks of frequently sharing clothes links without a clear strategy. I’ll teach you how excessive linking hinders your growth and more effective ways of using links for your business.

4:12 - Why linking to clothes is such a popular technique of personal stylists

6:49 - The limitations of relying solely on linking for a styling business

11:42 - How excessive linking impacts the perception others have of your business

19:37 - Your priority for your clients as a personal stylist

22:27 - Three effective ways to use links to grow your styling business with integrity


Mentioned In The Best (& Worst) Ways to Use Linking to Clothes to Grow Your Business

Leave No Social Proof Behind In Your Personal Styling Business

Profit Accelerator Waitlist

Follow Nicole on Instagram

Leave a rating and review


]]> Linking to clothes is easy. It’s our nature to want to share and recommend things we like and think are fun. But this is what influencers do. And while I work with a fair number of women who are influencers and stylists, it’s difficult to be successful at both. 

So if you’ve been straddling the line or excessively linking and doing little else, it’s time for you to engage in a more strategic approach that’ll lead to financial success and a loyal following.

In this episode of The Six Figure Personal Stylist podcast, you’ll learn about the drawbacks of frequently sharing clothes links without a clear strategy. I’ll teach you how excessive linking hinders your growth and more effective ways of using links for your business.

4:12 - Why linking to clothes is such a popular technique of personal stylists

6:49 - The limitations of relying solely on linking for a styling business

11:42 - How excessive linking impacts the perception others have of your business

19:37 - Your priority for your clients as a personal stylist

22:27 - Three effective ways to use links to grow your styling business with integrity


Mentioned In The Best (& Worst) Ways to Use Linking to Clothes to Grow Your Business

Leave No Social Proof Behind In Your Personal Styling Business

Profit Accelerator Waitlist

Follow Nicole on Instagram

Leave a rating and review


]]> https://thestylingconsultancy.com/2024/07/18/ways-to-use-linking-to-clothes-to-grow-your-business/ Nicole Otchy - The Styling Consultancy Buzzsprout-15406941 Thu, 18 Jul 2024 04:00:00 -0400 1875 18 full false Three Misconceptions About Your Ideal Styling Client That Are Costing You Money Three Misconceptions About Your Ideal Styling Client That Are Costing You Money What are you willing to do to have the kind of clients you want and style them the way you want to? Are you willing to accept that some conceptions you have about business are mere myths?

You’re leaving a lot at stake if you don’t understand the styling marketplace. Unfortunately, so much of the business training in this industry leaves much to be desired. I’ve seen how easy it is for stylists to let these beliefs fill them with anxiety and self-doubt for years when it could’ve been avoided with more knowledge about the marketplace and its possibilities for their business.

In this episode of The Six Figure Personal Stylist podcast, you’ll learn about the biggest misconceptions you might have as a stylist about committing to a niche or a type of client. I’ll give you a little insight into the marketplace and demand for styling services, as well as share how these false beliefs are holding your business back and costing you money.

5:46 - The myth that you’ll get clients without a niche just by using the right marketing mechanism

12:17 - The myth that you can find your ideal client just by using this outdated model

15:26 - What your ideal client isn’t telling you and the balancing act you have to provide in your messaging

22:58 - Why the old model of identifying ideal clients is now out of style

26:43 - The myth that you’ll inevitably get bored by going all in on one niche or type of client

31:23 - Why you can let go of the lingering fear of leaving people out if you pick a niche


Mentioned In Three Misconceptions About Your Ideal Styling Client That Are Costing You Money

Three Mindset Shifts You Need as a Six-Figure Personal Stylist

Transactional Styling Defined: How to Be a Successful Transactional Personal Stylist

Transformational Styling Defined: How to Be a Successful Transformational Personal Stylist

Follow Nicole on Instagram

Leave a rating and review

]]> What are you willing to do to have the kind of clients you want and style them the way you want to? Are you willing to accept that some conceptions you have about business are mere myths?

You’re leaving a lot at stake if you don’t understand the styling marketplace. Unfortunately, so much of the business training in this industry leaves much to be desired. I’ve seen how easy it is for stylists to let these beliefs fill them with anxiety and self-doubt for years when it could’ve been avoided with more knowledge about the marketplace and its possibilities for their business.

In this episode of The Six Figure Personal Stylist podcast, you’ll learn about the biggest misconceptions you might have as a stylist about committing to a niche or a type of client. I’ll give you a little insight into the marketplace and demand for styling services, as well as share how these false beliefs are holding your business back and costing you money.

5:46 - The myth that you’ll get clients without a niche just by using the right marketing mechanism

12:17 - The myth that you can find your ideal client just by using this outdated model

15:26 - What your ideal client isn’t telling you and the balancing act you have to provide in your messaging

22:58 - Why the old model of identifying ideal clients is now out of style

26:43 - The myth that you’ll inevitably get bored by going all in on one niche or type of client

31:23 - Why you can let go of the lingering fear of leaving people out if you pick a niche


Mentioned In Three Misconceptions About Your Ideal Styling Client That Are Costing You Money

Three Mindset Shifts You Need as a Six-Figure Personal Stylist

Transactional Styling Defined: How to Be a Successful Transactional Personal Stylist

Transformational Styling Defined: How to Be a Successful Transformational Personal Stylist

Follow Nicole on Instagram

Leave a rating and review

]]> https://thestylingconsultancy.com/2024/07/11/3-misconceptions-about-your-ideal-styling-client/ Nicole Otchy - The Styling Consultancy Buzzsprout-15349416 Thu, 11 Jul 2024 04:00:00 -0400 2198 17 full false How Marie Zydek Made the Change from Transactional to Transformational Personal Stylist How Marie Zydek Made the Change from Transactional to Transformational Personal Stylist Have you ever had the thought, “If I could just go viral and expose my business to a bigger audience, I’d have it made?” So many entrepreneurs do and can’t imagine being unsatisfied with their business in that scenario.

Marie Zydek has 10+ years of experience and a long list of clients. She’s also a marketing superstar who has gone viral (more than once) and seen an influx of interest and even more clients. But despite doing well financially, something felt...off, and she came to me feeling burned out.

In this episode of The Six Figure Personal Stylist podcast, you’ll learn why going viral as a personal stylist may not be the gift you think it is. Marie will also share the changes we made to her business (and why) so that you can apply her wisdom to feel the way you want to feel in your business.

3:05 - How Marie got her first private styling client and why she reached out to me

8:00 - Why Marie’s experience of going viral on TikTok was so stressful

11:25 - What Marie had to let go of to supercharge her revenue

14:50 - How Marie developed her marketing superpower

20:36 - The thinking process involved in helping Marie create a niche that works for her

23:02 - The most nerve-wracking part for Marie in adjusting her business and how she worked through it

26:29 - Changes on the technical side and newer sales processes that Marie had to learn

29:57 - What Marie finds most exciting about her personal styling business after all the changes


Mentioned In How Marie Zydek Made the Change from Transactional to Transformational Personal Stylist

Marie Zydek Styling | TikTok | Facebook | Instagram | Pinterest | X/Twitter

Transactional Styling Defined: How to Be a Successful Transactional Personal Stylist

Transformational Styling Defined: How to Be a Successful Transformational Personal Stylist

Follow Nicole on Instagram

Leave a rating and review

]]> Have you ever had the thought, “If I could just go viral and expose my business to a bigger audience, I’d have it made?” So many entrepreneurs do and can’t imagine being unsatisfied with their business in that scenario.

Marie Zydek has 10+ years of experience and a long list of clients. She’s also a marketing superstar who has gone viral (more than once) and seen an influx of interest and even more clients. But despite doing well financially, something felt...off, and she came to me feeling burned out.

In this episode of The Six Figure Personal Stylist podcast, you’ll learn why going viral as a personal stylist may not be the gift you think it is. Marie will also share the changes we made to her business (and why) so that you can apply her wisdom to feel the way you want to feel in your business.

3:05 - How Marie got her first private styling client and why she reached out to me

8:00 - Why Marie’s experience of going viral on TikTok was so stressful

11:25 - What Marie had to let go of to supercharge her revenue

14:50 - How Marie developed her marketing superpower

20:36 - The thinking process involved in helping Marie create a niche that works for her

23:02 - The most nerve-wracking part for Marie in adjusting her business and how she worked through it

26:29 - Changes on the technical side and newer sales processes that Marie had to learn

29:57 - What Marie finds most exciting about her personal styling business after all the changes


Mentioned In How Marie Zydek Made the Change from Transactional to Transformational Personal Stylist

Marie Zydek Styling | TikTok | Facebook | Instagram | Pinterest | X/Twitter

Transactional Styling Defined: How to Be a Successful Transactional Personal Stylist

Transformational Styling Defined: How to Be a Successful Transformational Personal Stylist

Follow Nicole on Instagram

Leave a rating and review

]]> https://thestylingconsultancy.com/2024/07/04/marie-zydek-from-transactional-to-transformational-personal-stylist/ Nicole Otchy - The Styling Consultancy Buzzsprout-15270969 Thu, 04 Jul 2024 04:00:00 -0400 1986 16 full true How to Balance Your Work and Personal Life As You Build Your Styling Business How to Balance Your Work and Personal Life As You Build Your Styling Business You hear about work-life balance all the time. Many people strive for it, yet many struggle to attain it.

But what does achieving work-life balance look like in action? And are there times when it’s okay for your styling business to take precedence over your personal life (or vice versa)?

In this episode of The Six Figure Personal Stylist Podcast, you’ll learn five tips to help you create a better work-life balance while you build your business. I’ll share some examples of my struggles with this issue, what I had to learn or remember to avoid burnout, and why you’ll sometimes find yourself a little out of balance in your business out of necessity.

3:21 - Why knowing and learning to accept yourself helps you avoid burnout and why your health is a business issue

15:51 - The importance of knowing your daily bare minimum to move forward

22:40 - How a false perception of failure in your personal life can impact your styling business

29:02 - How to know the difference between a helpful and unhelpful lack of balance

32:43 - Why resting is so important (especially if you want to be a transformational stylist)



Mentioned In How to Balance Your Work and Personal Life As You Build Your Styling Business

Racheal Cook

Transactional Styling Defined: How to Be a Successful Transactional Personal Stylist

Transformational Styling Defined: How to Be a Successful Transformational Personal Stylist

Follow Nicole on Instagram

Leave a rating and review


]]> You hear about work-life balance all the time. Many people strive for it, yet many struggle to attain it.

But what does achieving work-life balance look like in action? And are there times when it’s okay for your styling business to take precedence over your personal life (or vice versa)?

In this episode of The Six Figure Personal Stylist Podcast, you’ll learn five tips to help you create a better work-life balance while you build your business. I’ll share some examples of my struggles with this issue, what I had to learn or remember to avoid burnout, and why you’ll sometimes find yourself a little out of balance in your business out of necessity.

3:21 - Why knowing and learning to accept yourself helps you avoid burnout and why your health is a business issue

15:51 - The importance of knowing your daily bare minimum to move forward

22:40 - How a false perception of failure in your personal life can impact your styling business

29:02 - How to know the difference between a helpful and unhelpful lack of balance

32:43 - Why resting is so important (especially if you want to be a transformational stylist)



Mentioned In How to Balance Your Work and Personal Life As You Build Your Styling Business

Racheal Cook

Transactional Styling Defined: How to Be a Successful Transactional Personal Stylist

Transformational Styling Defined: How to Be a Successful Transformational Personal Stylist

Follow Nicole on Instagram

Leave a rating and review


]]> https://thestylingconsultancy.com/2024/06/27/balance-your-work-and-personal-life/ Nicole Otchy - The Styling Consultancy Buzzsprout-15227325 Thu, 27 Jun 2024 04:00:00 -0400 2098 15 full false Three Mindset Shifts You Need as a Six-Figure Personal Stylist Three Mindset Shifts You Need as a Six-Figure Personal Stylist Many personal stylists strive to hit the six-figure mark (or better) in their business. They work hard, work smart, and do all the right things... but not everyone who aspires to get to six figures in their personal styling business succeeds.

So what’s the difference between those who do and those who don’t? Those who get there have a certain mindset that you need to adopt, too, if you want to do the same.

In this episode of The Six Figure Personal Stylist podcast, you’ll learn the three top mindset shifts that have helped me and lots of my clients get to six figures. I’ll also tell you why it’s necessary to adopt these specific beliefs and why they help you get to where you want to go faster.

1:46 - Why these three shifts will help you get to the next level faster

3:13 - Why doing this type of specific mindset work is so important (and doesn’t require perfection to get results)

8:29 - The first mindset shift and why I had to adopt it even after just hitting six figures in my business

16:02 - The “benefit” of not adopting the first mindset shift as part of your identity

18:45 - The second mindset shift you need (and one that was a really tough pill for me to swallow)

23:59 - A very sneaky, unexpected way you can inadvertently create drama in your business and why you do it

29:30 - The third mindset shift and what adopting it now can help you (further) avoid


Mentioned In Three Mindset Shifts You Need as a Six-Figure Personal Stylist

Brooke Castillo’s The Life Coach School podcast

Follow Nicole on Instagram

Leave a rating and review


]]> Many personal stylists strive to hit the six-figure mark (or better) in their business. They work hard, work smart, and do all the right things... but not everyone who aspires to get to six figures in their personal styling business succeeds.

So what’s the difference between those who do and those who don’t? Those who get there have a certain mindset that you need to adopt, too, if you want to do the same.

In this episode of The Six Figure Personal Stylist podcast, you’ll learn the three top mindset shifts that have helped me and lots of my clients get to six figures. I’ll also tell you why it’s necessary to adopt these specific beliefs and why they help you get to where you want to go faster.

1:46 - Why these three shifts will help you get to the next level faster

3:13 - Why doing this type of specific mindset work is so important (and doesn’t require perfection to get results)

8:29 - The first mindset shift and why I had to adopt it even after just hitting six figures in my business

16:02 - The “benefit” of not adopting the first mindset shift as part of your identity

18:45 - The second mindset shift you need (and one that was a really tough pill for me to swallow)

23:59 - A very sneaky, unexpected way you can inadvertently create drama in your business and why you do it

29:30 - The third mindset shift and what adopting it now can help you (further) avoid


Mentioned In Three Mindset Shifts You Need as a Six-Figure Personal Stylist

Brooke Castillo’s The Life Coach School podcast

Follow Nicole on Instagram

Leave a rating and review


]]> https://thestylingconsultancy.com/2024/06/20/mindset-shifts-you-need-as-a-six-figure-personal-stylist/ Nicole Otchy - The Styling Consultancy Buzzsprout-15191199 Thu, 20 Jun 2024 04:00:00 -0400 2322 14 full true Leave No Social Proof Behind In Your Personal Styling Business Leave No Social Proof Behind In Your Personal Styling Business Have you been asking your clients for testimonials? You, like many, might have this assumption that people will say no when you ask them for a quote that highlights your work.

But for your business to fully show up in the world, you need social proof. It’s the key that lifts your styling business in the eyes of potential clients. And you don’t need a ton of testimonials or to make it a perpetual focus in your business, either!

In this episode of The Six Figure Personal Stylist podcast, you’ll learn about why social proof is essential for your business, the psychology behind what makes it effective, and why you shouldn’t assume people don’t want to give you testimonials. I’ll also teach you how to start thinking about and getting social proof that will convert.

2:03 - Why social proof matters, how you are proof that it does, and why your marketing efforts might be working against you

5:53 - What could be holding you back from asking for referrals (and a red flag behavior to watch out for on sales calls)

14:06 - The psychology behind the importance of social proof for your business and what your testimonials must include to be credible

22:13 - How to get social proof from clients (even busy ones) and what makes it easier for you to ask for it

28:27 - Why some people don’t reply to your requests and why you need to market properly (instead of like a social media influencer)


Mentioned In Leave No Social Proof Behind In Your Personal Styling Business

Influence: The Psychology of Persuasion by Robert B. Cialdini, Ph.D.

Follow Nicole on Instagram

Leave a rating and review

]]> Have you been asking your clients for testimonials? You, like many, might have this assumption that people will say no when you ask them for a quote that highlights your work.

But for your business to fully show up in the world, you need social proof. It’s the key that lifts your styling business in the eyes of potential clients. And you don’t need a ton of testimonials or to make it a perpetual focus in your business, either!

In this episode of The Six Figure Personal Stylist podcast, you’ll learn about why social proof is essential for your business, the psychology behind what makes it effective, and why you shouldn’t assume people don’t want to give you testimonials. I’ll also teach you how to start thinking about and getting social proof that will convert.

2:03 - Why social proof matters, how you are proof that it does, and why your marketing efforts might be working against you

5:53 - What could be holding you back from asking for referrals (and a red flag behavior to watch out for on sales calls)

14:06 - The psychology behind the importance of social proof for your business and what your testimonials must include to be credible

22:13 - How to get social proof from clients (even busy ones) and what makes it easier for you to ask for it

28:27 - Why some people don’t reply to your requests and why you need to market properly (instead of like a social media influencer)


Mentioned In Leave No Social Proof Behind In Your Personal Styling Business

Influence: The Psychology of Persuasion by Robert B. Cialdini, Ph.D.

Follow Nicole on Instagram

Leave a rating and review

]]> Nicole Otchy - The Styling Consultancy Buzzsprout-15227295 Thu, 13 Jun 2024 04:00:00 -0400 1944 13 full false Growing Your Styling Business by Changing Your Niche with Mary Komick Growing Your Styling Business by Changing Your Niche with Mary Komick Sometimes what you see on the outside doesn’t tell the true story of what’s going on with you internally. You might have the looks of a successful business externally, for example, that don’t match up with how you feel about it inside.

My client Mary Komick felt like she’d done everything. She’d had her personal styling business for three years and worked with just about every stylist coach out there. And while she certainly had clients, she felt like it wasn’t working. Something was still missing, and that feeling led her to me.


In this episode of The Six Figure Personal Stylist podcast, you’ll see how honing in on the right niche for you can make your messaging, marketing, and lead generation feel more consistent and effortless. You’ll also discover the importance of diversifying your marketing channels and how focusing on building business relationships impacts your marketing efforts (online and offline).

3:25 - Mary’s history as a stylist and the kind of clients she had before working with me

5:52 - The mistake Mary made before adopting the niching change that made things more effortless

8:52 - What it takes to make your business feel effortless and the change in Mary’s marketing that increased online engagement

14:06 - What Mary wanted for her styling business that she wasn’t getting elsewhere when she came to me

17:26 - The game-changer that made Mary start feeling more confident and consistent in her marketing efforts

21:47 - How Mary diversified her lead and client generation channels to bring in income she otherwise wouldn’t have had

25:40 - How establishing relationships offline can affect the marketing you do on social media

30:47 - What Mary is most looking forward to in her styling business over the next year


Mentioned In Growing Your Styling Business by Changing Your Niche with Mary Komick

Mary Komick | Instagram |  TikTok | Pinterest

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]]> Sometimes what you see on the outside doesn’t tell the true story of what’s going on with you internally. You might have the looks of a successful business externally, for example, that don’t match up with how you feel about it inside.

My client Mary Komick felt like she’d done everything. She’d had her personal styling business for three years and worked with just about every stylist coach out there. And while she certainly had clients, she felt like it wasn’t working. Something was still missing, and that feeling led her to me.


In this episode of The Six Figure Personal Stylist podcast, you’ll see how honing in on the right niche for you can make your messaging, marketing, and lead generation feel more consistent and effortless. You’ll also discover the importance of diversifying your marketing channels and how focusing on building business relationships impacts your marketing efforts (online and offline).

3:25 - Mary’s history as a stylist and the kind of clients she had before working with me

5:52 - The mistake Mary made before adopting the niching change that made things more effortless

8:52 - What it takes to make your business feel effortless and the change in Mary’s marketing that increased online engagement

14:06 - What Mary wanted for her styling business that she wasn’t getting elsewhere when she came to me

17:26 - The game-changer that made Mary start feeling more confident and consistent in her marketing efforts

21:47 - How Mary diversified her lead and client generation channels to bring in income she otherwise wouldn’t have had

25:40 - How establishing relationships offline can affect the marketing you do on social media

30:47 - What Mary is most looking forward to in her styling business over the next year


Mentioned In Growing Your Styling Business by Changing Your Niche with Mary Komick

Mary Komick | Instagram |  TikTok | Pinterest

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Leave a rating and review

]]> https://thestylingconsultancy.com/2024/06/06/changing-your-niche-mary-komick/ Nicole Otchy - The Styling Consultancy Buzzsprout-15125212 Thu, 06 Jun 2024 04:00:00 -0400 1984 12 full false How to Start Falling In Love With Selling Your Styling Services How to Start Falling In Love With Selling Your Styling Services So many have such negative thoughts and imagery in their head about selling--the “used car salesman” for example. It makes selling feel icky.

But how you feel about sales is fully within your control. Even if you think you’ll never love the process of selling, you can not only change your styling business with a major shift in your thinking about sales, but also have fun with it!

In this episode of The Six Figure Personal Stylist podcast, you’ll learn about some major mindset shifts that drastically changed the way I do business and why the shame around selling is illogical and harmful. You’ll also discover why you’re actually a better seller than you think, keys to making sales easy for you, how selling helps both you and the buyer, and so much more!

2:09 - What most people mean when they think someone comes off as “salesy” and why you shouldn’t think of yourself that way

5:20 - How your assumptions about how you’re supposed to sell also get in your way

8:55 - Why people unfollow your social media business accounts and how selling your services can be easy

13:08 - An example of how selling isn’t only something that happens when someone gives you money

16:02 - The need to sell people on whether they’re a good fit to work with you as an ideal client

18:54 - The mindset shift that radically changed how I show up in my business and the connection between the buyer you are and the buyer you attract

26:29 - How ethically selling and seeing it as an ongoing experience should make you and the other party feel


Mentioned In How to Start Falling In Love With Selling Your Styling Services

Transactional Styling Defined: How to Be a Successful Transactional Personal Stylist

Transformational Styling Defined: How to Be a Successful Transformational Personal Stylist

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Leave a rating and review

]]> So many have such negative thoughts and imagery in their head about selling--the “used car salesman” for example. It makes selling feel icky.

But how you feel about sales is fully within your control. Even if you think you’ll never love the process of selling, you can not only change your styling business with a major shift in your thinking about sales, but also have fun with it!

In this episode of The Six Figure Personal Stylist podcast, you’ll learn about some major mindset shifts that drastically changed the way I do business and why the shame around selling is illogical and harmful. You’ll also discover why you’re actually a better seller than you think, keys to making sales easy for you, how selling helps both you and the buyer, and so much more!

2:09 - What most people mean when they think someone comes off as “salesy” and why you shouldn’t think of yourself that way

5:20 - How your assumptions about how you’re supposed to sell also get in your way

8:55 - Why people unfollow your social media business accounts and how selling your services can be easy

13:08 - An example of how selling isn’t only something that happens when someone gives you money

16:02 - The need to sell people on whether they’re a good fit to work with you as an ideal client

18:54 - The mindset shift that radically changed how I show up in my business and the connection between the buyer you are and the buyer you attract

26:29 - How ethically selling and seeing it as an ongoing experience should make you and the other party feel


Mentioned In How to Start Falling In Love With Selling Your Styling Services

Transactional Styling Defined: How to Be a Successful Transactional Personal Stylist

Transformational Styling Defined: How to Be a Successful Transformational Personal Stylist

Follow Nicole on Instagram

Leave a rating and review

]]> https://thestylingconsultancy.com/2024/05/30/selling-your-styling-services/ Nicole Otchy - The Styling Consultancy Buzzsprout-15083090 Thu, 30 May 2024 04:00:00 -0400 1936 11 full false Why Your Marketing Isn’t Converting Personal Styling Clients Why Your Marketing Isn’t Converting Personal Styling Clients You think you’re saying the right things. You think you’re saying them often enough. You’re seeing what other stylists with a lot of social media followers are doing and trying to model the same things. Yet, nobody’s hiring you.

It’s painful when you’re not getting sales from your marketing. It takes a toll on not just your bottom line but your confidence, too. So what is it about your marketing content that’s preventing potential clients from converting into actual paying clients?

In this episode of The Six Figure Personal Stylist podcast, you’ll learn reasons why your marketing efforts aren’t converting into personal styling clients. I’ll discuss the importance of effective marketing in building a successful business and provide you with insights and strategies to improve the messaging in your marketing content.

1:41 - The fear that might be holding back your marketing potential and how you might be further sabotaging your results

5:34 - Why you need to rethink the purpose of marketing in your styling business

9:20 - The “white noise” jargon in your marketing that’s falling on deaf ears and how to create messaging that gets past it

19:10 - How the styling industry is like the Wild West and the real deficit in the market of building a personal styling business

21:19 - One thing you don’t want to say about potential clients in your marketing conversations

25:05 - Summarizing a few points about why your marketing isn’t converting into consistent sales

28:35 - Your marketing job as a personal stylist and the key to great marketing


Mentioned In Why Your Marketing Isn’t Converting Personal Styling Clients

Transactional Styling Defined: How to Be a Successful Transactional Personal Stylist

Transformational Styling Defined: How to Be a Successful Transformational Personal Stylist

Follow Nicole on Instagram

Leave a rating and review


]]> You think you’re saying the right things. You think you’re saying them often enough. You’re seeing what other stylists with a lot of social media followers are doing and trying to model the same things. Yet, nobody’s hiring you.

It’s painful when you’re not getting sales from your marketing. It takes a toll on not just your bottom line but your confidence, too. So what is it about your marketing content that’s preventing potential clients from converting into actual paying clients?

In this episode of The Six Figure Personal Stylist podcast, you’ll learn reasons why your marketing efforts aren’t converting into personal styling clients. I’ll discuss the importance of effective marketing in building a successful business and provide you with insights and strategies to improve the messaging in your marketing content.

1:41 - The fear that might be holding back your marketing potential and how you might be further sabotaging your results

5:34 - Why you need to rethink the purpose of marketing in your styling business

9:20 - The “white noise” jargon in your marketing that’s falling on deaf ears and how to create messaging that gets past it

19:10 - How the styling industry is like the Wild West and the real deficit in the market of building a personal styling business

21:19 - One thing you don’t want to say about potential clients in your marketing conversations

25:05 - Summarizing a few points about why your marketing isn’t converting into consistent sales

28:35 - Your marketing job as a personal stylist and the key to great marketing


Mentioned In Why Your Marketing Isn’t Converting Personal Styling Clients

Transactional Styling Defined: How to Be a Successful Transactional Personal Stylist

Transformational Styling Defined: How to Be a Successful Transformational Personal Stylist

Follow Nicole on Instagram

Leave a rating and review


]]> https://thestylingconsultancy.com/2024/05/23/marketing-isnt-converting-personal-styling-clients/ Nicole Otchy - The Styling Consultancy Buzzsprout-15019384 Thu, 23 May 2024 04:00:00 -0400 1916 10 full false Overcoming Plateaus In Your Styling Business For a Stable Income Overcoming Plateaus In Your Styling Business For a Stable Income One month, you’re generating five-figures and money’s good. The next month, you’d have a hard time paying clients to hire you!

This financial seesaw throughout the year, year after year--it’s the biggest issue many stylists struggle with on their way to six figures. It contributes to plateaus in your business that you can’t seem to shake off. If you want to finally reduce these peaks and valleys and stabilize your income, you need to understand not just how to get out of the plateau periods but also why they happen at all.

In this episode of The Six Figure Personal Stylist podcast, you’ll learn about three main reasons why personal stylists experience such a roller coaster with their business income. I’ll teach you how to overcome them and reveal why it’s critical for you to do so if you want a long-term business you can feel confident in.

2:31 - The two times when everyone has a slow period or dip in their business

5:29 - The #1 marketing over-reliance that causes peaks and valleys in your income as a personal stylist

9:51 - The mistake stylists make after getting clients that weaken their sales skills and ability to overcome objections and stabilize their income

17:59 - The failure that causes stylists to constantly seek out new clients instead of retaining and nurturing existing ones

21:50 - Why it’s critical to overcome the financial plateaus in your personal styling business


Mentioned In Overcoming Plateaus In Your Styling Business For a Stable Income

What Type of Personal Stylist Do You Want to Be? Defining 3 Types of Personal Styling

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Leave a rating and review


]]> One month, you’re generating five-figures and money’s good. The next month, you’d have a hard time paying clients to hire you!

This financial seesaw throughout the year, year after year--it’s the biggest issue many stylists struggle with on their way to six figures. It contributes to plateaus in your business that you can’t seem to shake off. If you want to finally reduce these peaks and valleys and stabilize your income, you need to understand not just how to get out of the plateau periods but also why they happen at all.

In this episode of The Six Figure Personal Stylist podcast, you’ll learn about three main reasons why personal stylists experience such a roller coaster with their business income. I’ll teach you how to overcome them and reveal why it’s critical for you to do so if you want a long-term business you can feel confident in.

2:31 - The two times when everyone has a slow period or dip in their business

5:29 - The #1 marketing over-reliance that causes peaks and valleys in your income as a personal stylist

9:51 - The mistake stylists make after getting clients that weaken their sales skills and ability to overcome objections and stabilize their income

17:59 - The failure that causes stylists to constantly seek out new clients instead of retaining and nurturing existing ones

21:50 - Why it’s critical to overcome the financial plateaus in your personal styling business


Mentioned In Overcoming Plateaus In Your Styling Business For a Stable Income

What Type of Personal Stylist Do You Want to Be? Defining 3 Types of Personal Styling

Follow Nicole on Instagram

Leave a rating and review


]]> https://thestylingconsultancy.com/2024/05/16/plateaus-in-your-styling-business/ Nicole Otchy - The Styling Consultancy Buzzsprout-15019135 Thu, 16 May 2024 04:00:00 -0400 1415 9 full false Transformational Styling Defined: How to Be a Successful Transformational Personal Stylist Transformational Styling Defined: How to Be a Successful Transformational Personal Stylist You can’t just step into the world of transformational styling as a newbie and expect success. You need to build up business experience first, and your best route to doing so is starting as a transactional personal stylist.

But if you want to transition into a transformational stylist, how do you put yourself in the best position for success? In this next installment of the transactional vs transformational styling series on The Six Figure Personal Stylist podcast, you’ll learn the strengths of the transformational approach to personal styling, what implementing this service looks like, and how you can structure your package(s). I’ll also teach you about the kind of styling client who seeks out this service, their expectations, how to speak to them in your marketing content, and more!

4:08 - How transformational leadership is defined and how that relates to being a transformational stylist

9:22 - Why transformational personal styling is a relatively new thing and the job of the transformational styling world

13:32 - What transformational styling services look like and how to get the client buy-in that this type of relationship requires

17:07 - How you can package your transformational services to keep a client longer and the biggest differentiator between transformational and transactional styling

21:07 - The type of people who are looking for a transformational personal styling service

26:44 - The kind of marketing content that speaks to people who want a transformational styling experience (and why you need a certain level of business acumen to pull it off)

31:22 - Transformational client expectations and what to consider about your pricing and style discovery process if you want them to hire you and like their experience


Mentioned In Transformational Styling Defined: How to Be a Successful Transformational Personal Stylist

What Type of Personal Stylist Do You Want to Be? Defining 3 Types of Personal Styling

Transactional Styling Defined: How to Be a Successful Transactional Personal Stylist

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Leave a rating and review


]]> You can’t just step into the world of transformational styling as a newbie and expect success. You need to build up business experience first, and your best route to doing so is starting as a transactional personal stylist.

But if you want to transition into a transformational stylist, how do you put yourself in the best position for success? In this next installment of the transactional vs transformational styling series on The Six Figure Personal Stylist podcast, you’ll learn the strengths of the transformational approach to personal styling, what implementing this service looks like, and how you can structure your package(s). I’ll also teach you about the kind of styling client who seeks out this service, their expectations, how to speak to them in your marketing content, and more!

4:08 - How transformational leadership is defined and how that relates to being a transformational stylist

9:22 - Why transformational personal styling is a relatively new thing and the job of the transformational styling world

13:32 - What transformational styling services look like and how to get the client buy-in that this type of relationship requires

17:07 - How you can package your transformational services to keep a client longer and the biggest differentiator between transformational and transactional styling

21:07 - The type of people who are looking for a transformational personal styling service

26:44 - The kind of marketing content that speaks to people who want a transformational styling experience (and why you need a certain level of business acumen to pull it off)

31:22 - Transformational client expectations and what to consider about your pricing and style discovery process if you want them to hire you and like their experience


Mentioned In Transformational Styling Defined: How to Be a Successful Transformational Personal Stylist

What Type of Personal Stylist Do You Want to Be? Defining 3 Types of Personal Styling

Transactional Styling Defined: How to Be a Successful Transactional Personal Stylist

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Leave a rating and review


]]> https://thestylingconsultancy.com/2024/05/09/transformational-personal-stylist/ Nicole Otchy - The Styling Consultancy Buzzsprout-14977308 Thu, 09 May 2024 04:00:00 -0400 2175 8 full false Transactional Styling Defined: How to Be a Successful Transactional Personal Stylist Transactional Styling Defined: How to Be a Successful Transactional Personal Stylist “What type of personal stylist do you want to be?”

That’s the question I posed on the show a few weeks ago when I defined the three types of personal styling. Now I’m going to further define two of the ones I outlined, transactional and transformational styling.

So, let’s kick off this transactional vs transformational styling series and dive a little deeper into what being a transactional personal stylist looks like in action! 

In this episode of The Six Figure Personal Stylist podcast, you’ll learn how transactional differs from transformational and discover the attributes of transactional styling. I’ll also teach you what interactions with clients seeking a transactional service look like, what their expectations are, and how to attract them (and only them) in your marketing.

1:53 - Where the terms transactional and transformational come from and how they reflect leadership styles

4:11 - A peek into what a transactional client interaction can look like and why this is good for getting your bearings as a personal stylist

7:44 - Characteristics of a transactional personal styling business

11:37 - How to understand high-end transactional clients

16:56 - How to understand the client who wants to take baby steps and what they’re looking for from you

20:42 - Why a styling self-discovery process helps cut down on miscommunication

22:37 - The confusion that sometimes crops up about trends and why trend styling doesn’t deserve a bad rap

25:02 - What to focus on in your marketing to attract specific types of transactional styling clients


Mentioned In Transactional Styling Defined: How to Be a Successful Transactional Personal Stylist

“What Type of Personal Stylist Do You Want to Be? Defining 3 Types of Personal Styling”

Follow Nicole on Instagram

Leave a rating and review

]]> “What type of personal stylist do you want to be?”

That’s the question I posed on the show a few weeks ago when I defined the three types of personal styling. Now I’m going to further define two of the ones I outlined, transactional and transformational styling.

So, let’s kick off this transactional vs transformational styling series and dive a little deeper into what being a transactional personal stylist looks like in action! 

In this episode of The Six Figure Personal Stylist podcast, you’ll learn how transactional differs from transformational and discover the attributes of transactional styling. I’ll also teach you what interactions with clients seeking a transactional service look like, what their expectations are, and how to attract them (and only them) in your marketing.

1:53 - Where the terms transactional and transformational come from and how they reflect leadership styles

4:11 - A peek into what a transactional client interaction can look like and why this is good for getting your bearings as a personal stylist

7:44 - Characteristics of a transactional personal styling business

11:37 - How to understand high-end transactional clients

16:56 - How to understand the client who wants to take baby steps and what they’re looking for from you

20:42 - Why a styling self-discovery process helps cut down on miscommunication

22:37 - The confusion that sometimes crops up about trends and why trend styling doesn’t deserve a bad rap

25:02 - What to focus on in your marketing to attract specific types of transactional styling clients


Mentioned In Transactional Styling Defined: How to Be a Successful Transactional Personal Stylist

“What Type of Personal Stylist Do You Want to Be? Defining 3 Types of Personal Styling”

Follow Nicole on Instagram

Leave a rating and review

]]> https://thestylingconsultancy.com/2024/10/15/how-to-be-a-successful-transactional-personal-stylist/ Nicole Otchy - The Styling Consultancy Buzzsprout-14977217 Thu, 02 May 2024 04:00:00 -0400 2028 7 full false How Bari Sholom Successfully Went From a Vintage Curation to Personal Styling Business Fast How Bari Sholom Successfully Went From a Vintage Curation to Personal Styling Business Fast What can happen when you go all in on your personal styling business?

You might think you have to wait years to be successful. Not always! By fully committing when you take the plunge, you can move up the timeline of your success!

That’s just one of the reasons why I had to have my client Bari Sholom as the first guest on the show. She launched her business quickly and had eager clients wanting to buy her services on day one. She also demonstrates that there are many ways you can be a successful personal stylist.

In this episode of The Six Figure Personal Stylist, you’ll learn how Bari started her business, why she came to me for help in launching it, what helps her keep her creative edge, and the surprises she’s experienced along the way. You’ll also gain a bit of insight into her approach to things like mentorship, pricing, marketing, and more that led to having a waitlist of potential clients since opening day!

3:30 - How Bari went from being a vintage curator to a personal stylist

6:25 - What surprised Bari about personal styling the most and why she prefers working with highly creative people

12:29 - The easiest and hardest part of launching her business and how Bari was showing up before the launch

16:42 - Bari’s biggest investment and how it helps her keep her creative edge

20:07 - How Bari approached pricing for her services right out of the gate (and why it helps her keep that creative edge)

24:11 - Bari’s mindset when it comes to making changes and how she knows the right time to change something

27:32 - Why Bari finds investing in mentorship non-negotiable and something she’s willing to trade money for

34:00 - What Bari finds most exciting about having her business

36:40 - Why Bari posts content on TikTok despite it not being a favorite platform and how you can win at social media marketing


Mentioned In How Bari Sholom Successfully Went From a Vintage Curation to a Personal Styling Business Fast

The Curated Tastemaker

In Good Taste with the Curated Tastemaker (Substack)

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]]> What can happen when you go all in on your personal styling business?

You might think you have to wait years to be successful. Not always! By fully committing when you take the plunge, you can move up the timeline of your success!

That’s just one of the reasons why I had to have my client Bari Sholom as the first guest on the show. She launched her business quickly and had eager clients wanting to buy her services on day one. She also demonstrates that there are many ways you can be a successful personal stylist.

In this episode of The Six Figure Personal Stylist, you’ll learn how Bari started her business, why she came to me for help in launching it, what helps her keep her creative edge, and the surprises she’s experienced along the way. You’ll also gain a bit of insight into her approach to things like mentorship, pricing, marketing, and more that led to having a waitlist of potential clients since opening day!

3:30 - How Bari went from being a vintage curator to a personal stylist

6:25 - What surprised Bari about personal styling the most and why she prefers working with highly creative people

12:29 - The easiest and hardest part of launching her business and how Bari was showing up before the launch

16:42 - Bari’s biggest investment and how it helps her keep her creative edge

20:07 - How Bari approached pricing for her services right out of the gate (and why it helps her keep that creative edge)

24:11 - Bari’s mindset when it comes to making changes and how she knows the right time to change something

27:32 - Why Bari finds investing in mentorship non-negotiable and something she’s willing to trade money for

34:00 - What Bari finds most exciting about having her business

36:40 - Why Bari posts content on TikTok despite it not being a favorite platform and how you can win at social media marketing


Mentioned In How Bari Sholom Successfully Went From a Vintage Curation to a Personal Styling Business Fast

The Curated Tastemaker

In Good Taste with the Curated Tastemaker (Substack)

Follow Nicole on Instagram

Leave a rating and review


]]> https://thestylingconsultancy.com/2024/04/18/bari-sholom-vintage-curation-to-a-personal-styling-business-fast/ Nicole Otchy - The Styling Consultancy Buzzsprout-14906697 Thu, 25 Apr 2024 04:00:00 -0400 2525 6 full false How to Guarantee a Return on Investments in Your Personal Stylist Business How to Guarantee a Return on Investments in Your Personal Stylist Business Have you ever wondered why it seems everybody else gets results from a business or marketing coach or program?

It’s probably put you off from wanting to pay that kind of money again. But there is a way to guarantee you’ll always make your money back when you invest in yourself and your business.

In this episode of The Six Figure Stylist, you’ll learn about a few important aspects you haven’t heard about when it comes to investing in your personal styling business. I’ll teach you the mindset shift necessary to guarantee a return on your investment, the most common types of investments I see fail to move stylists forward, and two areas of investment that’ll get you where you want to go.

2:30 - The mindset shift that guarantees you’ll make your money back on any investment

5:21 - One reason why you don’t get the most out of your investments and the need to set realistic expectations for success

10:06 - How a misunderstanding of business coaches and business consultants leads to failed investments for stylists.

12:37 - Another layer that can complicate the relationship between you and your business coach

16:26 - One of the worst pieces of business advice many stylists have heard and why it makes no sense

20:12 - How to know if business coaching is right for you right now and the pricing mistake that pays stylists way less than they deserve

23:21 - Signs that you have a knowledge gap and need to invest in business strategy and planning

26:39 - The identity gap problem that contributes to business growth stagnation for established personal stylists


Mentioned In How to Guarantee a Return on Investments in Your Personal Stylist Business

Follow Nicole on Instagram

Leave a rating and review


]]> Have you ever wondered why it seems everybody else gets results from a business or marketing coach or program?

It’s probably put you off from wanting to pay that kind of money again. But there is a way to guarantee you’ll always make your money back when you invest in yourself and your business.

In this episode of The Six Figure Stylist, you’ll learn about a few important aspects you haven’t heard about when it comes to investing in your personal styling business. I’ll teach you the mindset shift necessary to guarantee a return on your investment, the most common types of investments I see fail to move stylists forward, and two areas of investment that’ll get you where you want to go.

2:30 - The mindset shift that guarantees you’ll make your money back on any investment

5:21 - One reason why you don’t get the most out of your investments and the need to set realistic expectations for success

10:06 - How a misunderstanding of business coaches and business consultants leads to failed investments for stylists.

12:37 - Another layer that can complicate the relationship between you and your business coach

16:26 - One of the worst pieces of business advice many stylists have heard and why it makes no sense

20:12 - How to know if business coaching is right for you right now and the pricing mistake that pays stylists way less than they deserve

23:21 - Signs that you have a knowledge gap and need to invest in business strategy and planning

26:39 - The identity gap problem that contributes to business growth stagnation for established personal stylists


Mentioned In How to Guarantee a Return on Investments in Your Personal Stylist Business

Follow Nicole on Instagram

Leave a rating and review


]]> https://thestylingconsultancy.com/2024/04/11/questions-personal-stylist-client-interactions Nicole Otchy - The Styling Consultancy Buzzsprout-14866381 Thu, 18 Apr 2024 04:00:00 -0400 1915 5 full false Answers to Popular Questions About Personal Stylist Client Interactions Answers to Popular Questions About Personal Stylist Client Interactions You encounter some tricky situations at some point in your personal stylist career. As a former stylist who focuses on helping others reach the six-figure milestone, there are some questions that I get asked a lot. And today, I want to cover a few of the ones I received from a couple of round table calls.

In this episode of The Six Figure Personal Stylist Podcast, you’ll hear answers to three of the most popular questions I get about client interactions. I’ll tell you how to provide a luxury experience virtually, fulfill client wishes while maintaining your authority as the expert, and inoffensively set down rules for the interaction between you and clients.

1:36 - How to maintain a virtual luxury shopping and styling experience for clients shopping on their own

6:24 - What luxury is really about, the three T’s of luxury, and how to avoid getting price-shopped

13:22 - How to walk the line between deference to the client’s wishes and showing your authority as a stylist

24:32 - The importance of training your potential clients in your marketing

27:19 - How to set boundaries and expectations at the start that aren’t off-putting to your client

31:16 - How to handle the tricky situations of going back to correct things with a client or any expectation of always being on call

Mentioned In Answers to Popular Questions About Personal Stylist Client Interactions

“The Definition of Luxury Is Expanding and Changing” | Forbes

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]]> You encounter some tricky situations at some point in your personal stylist career. As a former stylist who focuses on helping others reach the six-figure milestone, there are some questions that I get asked a lot. And today, I want to cover a few of the ones I received from a couple of round table calls.

In this episode of The Six Figure Personal Stylist Podcast, you’ll hear answers to three of the most popular questions I get about client interactions. I’ll tell you how to provide a luxury experience virtually, fulfill client wishes while maintaining your authority as the expert, and inoffensively set down rules for the interaction between you and clients.

1:36 - How to maintain a virtual luxury shopping and styling experience for clients shopping on their own

6:24 - What luxury is really about, the three T’s of luxury, and how to avoid getting price-shopped

13:22 - How to walk the line between deference to the client’s wishes and showing your authority as a stylist

24:32 - The importance of training your potential clients in your marketing

27:19 - How to set boundaries and expectations at the start that aren’t off-putting to your client

31:16 - How to handle the tricky situations of going back to correct things with a client or any expectation of always being on call

Mentioned In Answers to Popular Questions About Personal Stylist Client Interactions

“The Definition of Luxury Is Expanding and Changing” | Forbes

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]]> https://thestylingconsultancy.com/2024/04/11/questions-personal-stylist-client-interactions/ Nicole Otchy - The Styling Consultancy Buzzsprout-14834934 Thu, 11 Apr 2024 04:00:00 -0400 2242 4 full false Why I Focus on Personal Stylists Reaching Six Figures Why I Focus on Personal Stylists Reaching Six Figures Why do I mention stylists hitting six figures so often?

Many stylists (for several reasons) fear earning a high income. They don’t even like looking at the numbers in their business. Yet, getting there can provide you with some valuable insights that contribute to not just your business, but also your personal growth.

In this episode of The Six Figure Personal Stylist Podcast, you’ll learn about how the significance of reaching the six-figure mark in your business goes beyond the money. I’ll reveal the mindset shift you need, why trying to be perfect just hinders your progress, and the crucial marketing aspect it takes to reach six figures.

Even if you don’t desire that kind of money, it feels too far away, or you’ve gone beyond it, you’ll still want to tune into this one!

1:00 - Why I focus so much on the six-figure mark and how hitting it opens your eyes about yourself and your clients

9:01 - A positive perspective on those slow periods that make you anxious and what gets you to six figures faster

12:46 - Why being a perfectionist isn’t a badge of honor or even about producing perfection

18:49 - Why you shouldn’t get hung up on the number or shy away from it (and the one thing you can’t shy away from to reach it)


Mentioned In Why I Focus on Personal Stylists Reaching Six Figures

AccountHer

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]]> Why do I mention stylists hitting six figures so often?

Many stylists (for several reasons) fear earning a high income. They don’t even like looking at the numbers in their business. Yet, getting there can provide you with some valuable insights that contribute to not just your business, but also your personal growth.

In this episode of The Six Figure Personal Stylist Podcast, you’ll learn about how the significance of reaching the six-figure mark in your business goes beyond the money. I’ll reveal the mindset shift you need, why trying to be perfect just hinders your progress, and the crucial marketing aspect it takes to reach six figures.

Even if you don’t desire that kind of money, it feels too far away, or you’ve gone beyond it, you’ll still want to tune into this one!

1:00 - Why I focus so much on the six-figure mark and how hitting it opens your eyes about yourself and your clients

9:01 - A positive perspective on those slow periods that make you anxious and what gets you to six figures faster

12:46 - Why being a perfectionist isn’t a badge of honor or even about producing perfection

18:49 - Why you shouldn’t get hung up on the number or shy away from it (and the one thing you can’t shy away from to reach it)


Mentioned In Why I Focus on Personal Stylists Reaching Six Figures

AccountHer

Follow Nicole on Instagram

Rate the podcast

]]> https://thestylingconsultancy.com/2024/04/04/personal-stylists-reaching-six-figures/ Nicole Otchy Buzzsprout-14788842 Thu, 04 Apr 2024 04:00:00 -0400 1463 3 full false What Type of Personal Stylist Do You Want to Be? Defining 3 Types of Personal Styling What Type of Personal Stylist Do You Want to Be? Defining 3 Types of Personal Styling Have you ever given yourself space to think about how you want to show up as a stylist?

People (including stylists) often get different types of stylists mixed up. The way many in the industry tend to market themselves only contributes to that confusion.

However, each kind of personal styling has its own hallmarks, limitations, and skill sets. I’ve broken them down into three categories: retail, transactional, and transformational. In order to provide the best service to your clients, you need to critically evaluate your process and determine the type of stylist you want to be.

In this episode of The Six Figure Personal Stylist Podcast, you’ll learn about each type and see examples of how they work. I’ll also highlight their differences and reveal how they impact your marketing and your client’s expectations.

4:47 - What retail styling is and its restrictions

9:29 - The truth about transactional personal styling and why it’s often confused with transformational styling

15:31 - How expectations of the personal styling process can differ among clients

22:07 - The level of depth you need as a transformational stylist and why promising confidence is problematic

29:52 - How the world’s thinking about the purpose of style has changed from long ago

Mentioned In What Type of Personal Stylist Do You Want to Be? Defining 3 Types of Personal Styling

Book mentioned in this episode: Status and Culture by W. David Marx

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]]> Have you ever given yourself space to think about how you want to show up as a stylist?

People (including stylists) often get different types of stylists mixed up. The way many in the industry tend to market themselves only contributes to that confusion.

However, each kind of personal styling has its own hallmarks, limitations, and skill sets. I’ve broken them down into three categories: retail, transactional, and transformational. In order to provide the best service to your clients, you need to critically evaluate your process and determine the type of stylist you want to be.

In this episode of The Six Figure Personal Stylist Podcast, you’ll learn about each type and see examples of how they work. I’ll also highlight their differences and reveal how they impact your marketing and your client’s expectations.

4:47 - What retail styling is and its restrictions

9:29 - The truth about transactional personal styling and why it’s often confused with transformational styling

15:31 - How expectations of the personal styling process can differ among clients

22:07 - The level of depth you need as a transformational stylist and why promising confidence is problematic

29:52 - How the world’s thinking about the purpose of style has changed from long ago

Mentioned In What Type of Personal Stylist Do You Want to Be? Defining 3 Types of Personal Styling

Book mentioned in this episode: Status and Culture by W. David Marx

Follow Nicole on Instagram

Rate the podcast

]]> https://thestylingconsultancy.com/2024/04/04/3-types-of-personal-styling/ Nicole Otchy Buzzsprout-14788793 Thu, 04 Apr 2024 04:00:00 -0400 2080 2 full false Welcome to The Six Figure Personal Stylist Podcast Welcome to The Six Figure Personal Stylist Podcast Wouldn’t it be nice to have a roadmap to be a successful personal styling entrepreneur? The cookie-cutter approach to your personal styling business just doesn’t, well, cut it. Instead, you need strategies that’ll actually help you build a killer, six-figure brand with a cult following of loyal clients.

In this premiere episode of The Six Figure Personal Stylist Podcast, you’ll learn who the show is for, topics you can expect to hear covered, and what qualifies me to speak about being a successful personal stylist entrepreneur. I’ll set the tone for the podcast, highlight the challenges and opportunities, and explain why this show is different from any other business podcast.

1:00 - Who specifically I created The Six Figure Personal Stylist Podcast for

3:17 - Why I created this podcast and how it’ll help you be a killer business owner

9:50 - The questions to ask yourself that will change everything for you


Mentioned In Welcome to the Six Figure Personal Stylist Podcast

Follow Nicole on Instagram

Rate the podcast

]]> Wouldn’t it be nice to have a roadmap to be a successful personal styling entrepreneur? The cookie-cutter approach to your personal styling business just doesn’t, well, cut it. Instead, you need strategies that’ll actually help you build a killer, six-figure brand with a cult following of loyal clients.

In this premiere episode of The Six Figure Personal Stylist Podcast, you’ll learn who the show is for, topics you can expect to hear covered, and what qualifies me to speak about being a successful personal stylist entrepreneur. I’ll set the tone for the podcast, highlight the challenges and opportunities, and explain why this show is different from any other business podcast.

1:00 - Who specifically I created The Six Figure Personal Stylist Podcast for

3:17 - Why I created this podcast and how it’ll help you be a killer business owner

9:50 - The questions to ask yourself that will change everything for you


Mentioned In Welcome to the Six Figure Personal Stylist Podcast

Follow Nicole on Instagram

Rate the podcast

]]> https://thestylingconsultancy.com/2024/03/28/welcome-to-the-six-figure-personal-stylist-podcast/ Nicole Otchy Buzzsprout-14788490 Thu, 28 Mar 2024 16:00:00 -0400 757 1 full false