I make Sex Toys

The mic is back on :: I Make Sex Toys Season 2 Episode 1

Tue, 10 Mar 2026 10:00:00 +0000

We pressed pause on the podcast mic to fix the machine—and it worked. After a year spent turning the business inside out, we’re back with a clearer purpose: build gear that sparks real sensation, show it face to face, and put fun at the centre again. From a humming 3D print farm to sold-out ring racks, we share how making in-house gave us control, speed, and the courage to try ideas that only make sense when you can iterate fast and listen to your community in real time.

We trace our path from tiny fetish fairs—just a table, a few boxes, and a lot of explaining—to a 21-year milestone in sex tech. Those early Sundays taught us everything: how consent shapes a demo, how education unlocks pleasure, and why seeing a sceptical look turn into a grin is worth the work. Growth pulled us into efficiency and scale, but we missed the spark that started it all. So we shifted back, choosing craft over catalogue, clarity over hype, and live demos over guesswork. That reset sets the stage for our next move.

We’re heading to Altitude Intimates in Las Vegas, one of the biggest trade shows in the US, with the same mission we had on day one: help people feel what great electro play can be. Caz joins me, and we’re bringing Ian and Rachel from Joanne’s Reviews, who know our devices from retail counters to bedroom testing. Expect honest stories from the floor, practical tips for safe and thrilling demos, and a few guarded hints about what’s in the pipeline. We won’t release until it’s ready, but we’re not showing up empty handed. If you want the unfiltered journey—the wins, the wobblies, and the jet lag - come along with us.

Subscribe, share this with a friend who loves sex tech, and leave a review to help more curious minds find us. Got a question or a demo you want to see in Vegas? Tell us and we’ll try to film it.

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"I make sex toys" is the personal podcast of Wayne Allen, the Director of E-Stim Systems. Creating E-Stim Technology since 2004, Find out what really happens behind the doors of a specialist sex toy company.

Please Note the content of these podcasts are not designed to be Explicit or Erotic but we may discuss adult topics and therefore these podcasts are not suitable for children or those of a nervous disposition. You have been warned.

If you are interested in E-Stim Systems the company, or any of our products, have a look at https://estim.store

We're Back!! Trailer for Season 2 of I Make Sex Toys

Tue, 03 Mar 2026 22:00:00 +0000

Yes !! The mic is back on. After over a year away, I Make Sex Toys returns for Season 2 - and we've got a lot to talk about. Industry Challenges, Expansions, New ideas. New Experiences. New plans. And the biggest chapter yet for E-Stim Systems. Same honest, behind-the-scenes look at life inside a British sex toy company. Season 2 starts soon - hit subscribe so you don't miss it.

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Holiday Hijinks: E-Stim Adventures, Tidbits, and Tech Tales

Mon, 30 Dec 2024 20:00:00 +0000

This festive episode explores the whimsical realities of running an E-Stim systems business during the holiday season, with insights into shipping, product history, and community engagement. We address customer queries, share product innovations, and encourage open communication with our audience.

• Discussing holiday shipping processes and management
• Importance of YouTube content and community interaction
• Understanding electro pads: usage tips and longevity
• Clarifying asymmetrical biphasic outputs in E-Stim devices
• Sharing the backstory of E-Stim brand development
• Addressing common customer concerns transparently
• Future product teasers and community engagement prompts

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Market Magic and Ethical Crafting in the BDSM World

Tue, 03 Dec 2024 19:00:00 +0000

Join us as we welcome Shaun from Leather Delights, a family-run business with a passion for high-quality bondage gear.

From their roots with Andy, the legendary Kinky Cobbler, starting back in 2002, Leather Delights grew into a beloved name in the BDSM community.

We discover the importance of events like the Birmingham Bazaar Bazaar and the London Alternative Market, where Leather Delights offers customers the chance to feel and appreciate the tactile quality of their products as well as sharing some heartwarming customer stories that sparked new product designs.

The journey of expanding Leather Delights' online presence while nurturing community connections through market events is filled with highs and lows, and Shaun shares some intriguing insights.

Ethical considerations in the world of BDSM are paramount, and we dive into the responsibilities of manufacturers and sellers ensuring product safety. We discuss the dangers of using potentially harmful objects and the importance of consent and control. Personal anecdotes illustrate the significance of ethics and safety, while we explore the innovation behind Leather Delights’ product development, from their humble beginnings to the playful experimentation that shaped restraint products.

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Electroplay Unplugged: Shattering Myths and Embracing Female Pleasure

Thu, 14 Nov 2024 21:00:00 +0000

Have you ever wondered if electrostimulation is only for men? Our special guest Liz, with over 20 years in the kink scene, is here to help shatter that myth. Join us as Liz takes us on her personal journey in kink.

Together with Caz (Wifey), we explore just some of the variety of e-stim devices we offer. We focus on the importance of thoughtful design, safety considerations, and the exhilarating potential of remote control systems. Liz shares her dual perspective as both a new user and a Dominatrix, highlighting how these devices can provide both pleasure and control, tailored to individual preferences and experiences.

Listen in as we challenge stereotypes and embrace the adaptability of electro play for women. Discover how these experiences can be personalized for solo adventures or shared with a partner, offering endless enjoyment and exploration. Liz's enthusiasm for her newfound knowledge and her excitement about future explorations is contagious, leaving listeners eager for more insights into the dynamic world of E-Stim or ElectroPlay for women.

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Halloween Havoc: Live Antics, Surprises, and Tech Thrills with Wayne, Bones, and Caz

Wed, 06 Nov 2024 15:00:00 +0000

Experience the thrills and chills of our Halloween-themed live stream as Wayne from E-Stim Systems welcomes surprise guest Bones from the test team, and the ever-popular Caz, back by popular demand! This electrifying episode is packed with electrifying antics, including a little technical hiccup courtesy of Bananas and a surprise wardrobe adjustment that had us all in stitches. Plus, learn about our latest collaboration with Shaun from Leather Delights, as we dive into viewer questions and tease upcoming projects that promise to leave you on the edge of your seat.

From sticky pads and a mischievous cat, as well as a new product launch.

We also clear up queries about safely using multiple devices. And for those seeking tech support, we break down the repair process for the 2b under its lifetime guarantee, offering essential tips before you send it in for a fix.

Our chatter takes a turn as we explore the harsh yet entertaining world of social media interactions and the evolution of electrodes. We reveal insights into product design decisions, from the bold colors and finishes to the versatility of use, ensuring our products cater to all tastes and preferences. Get excited for our upcoming content and potential platform shifts, as we remain dedicated to keeping you entertained and informed with an array of fascinating stories, technical insights, and vibrant conversations.

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E-Stim Dilemas - won't you think of the CHILDREN!!!

Sun, 13 Oct 2024 17:00:00 +0100

What if advertising doesn't mean endorsing every aspect of a platform's content? Join me, Wayne from E-Stim Systems, as I confront the backlash surrounding our decision to advertise on certain platforms. We tackle the moral outrage and misconception that advertising adult products can generate.

We discuss the necessity of reaching potential customers where they are, while dismissing the unrealistic expectation that any platform is free from potentially offensive content. We must start with reasonable conversations rather than rants, as we navigate the labyrinth of ethical advertising.

Privacy and discretion are key when purchasing adult products, and I assure you that we prioritise these in our shipping and communication.

We've faced criticism about our presence in adult-only sections, but remain committed to respectful engagement with our community. Lastly we reflect on the joys and hurdles of podcasting, from audience interactions to technical mishaps, and invite you to share your thoughts as we continue this journey together.

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Eurofame Adventures, and E-Stim Surprises with Wifey

Fri, 04 Oct 2024 18:00:00 +0100

Imagine navigating the bustling halls of Eurofame in Hanover, where excitement and challenges collide as we showcase E-Stim Systems to Europe’s finest stockists. Our journey included the thrill of setting up an eye-catching trade show display, mingling with potential partners, and overcoming production hiccups from new machinery. Join us on this adventure as we not only celebrate our 20th anniversary but also drop tantalizing hints about an upcoming product that promises to uphold our legacy of quality and innovation.

Peek behind the curtains of our creative studio setup, where technology meets artistry, featuring our switch to Blackmagic cameras. Special guest Caz—or as we like to call her, Wifey—joins the conversation, sharing her integral role in our company. With stories of quirky product testing escapades and the unexpected popularity of items like the Decimator, we explore the humorous and sometimes unpredictable world of e-stim product development.

Our episode wraps up with gratitude for our vibrant community and a shoutout to our friends in the industry. As we prepare for future trade shows in Amsterdam, Barcelona, and beyond, we reflect on the joys and challenges of innovation. With a nod to safety and optimism, we look to the future, excited to continue this journey with all of you. Tune in for a mix of laughter, insights, and the shared passion that keeps E-Stim Systems at the heart of a thrilling industry.

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It's our Birthday - Time for More E-Stim Gossip

Mon, 16 Sep 2024 00:00:00 +0100

Ever wondered what it's like to balance a thriving business and a love for adventure? Join me, Wayne from E-Stim Systems, as I share more insights in my personal journey, celebrating 20 incredible years since our first order back in September 2004. Discover the behind-the-scenes action of running E-Stim Systems, from launching hit new products and upgrading our manufacturing capacity to our exciting foray into live streaming. This episode is packed with stories of our highs and lows, revealing how we’ve navigated challenges and celebrated successes.

Get an authentic glimpse into the heartbeat of E-Stim Systems, where innovation meets determination. With machine installations squeezing between holidays and the constant hum of coding and tooling adjustments, I’m lifting the curtain on our operations. Learn how we've managed increased demand, the creative solutions we've implemented, and what's next on our horizon. Whether you're a long-time supporter or new to our community, this podcast offers an engaging, unfiltered look at the vibrant world of E-Stim Systems.

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Laughter, Tech, and Electro Thrills: Live guests from Joanne's Reviews

Sun, 08 Sep 2024 16:00:00 +0100

What happens when you mix engaging E-Stim discussions with a touch of humor and a lot of enthusiasm? In this episode, we welcome Ian, Rachel, and Joanne from Joanne's Reviews, who bring their lively personalities and insightful stories to our second live stream. We start off with some light-hearted banter about technical hiccups at eStim HQ and delve into the origins of Joanne's Reviews from nearly nine years ago. Ian shares his ambitions for his upcoming YouTube channel, Toothless Nerd, promising a treasure trove of in-depth tech reviews. We also stroll down memory lane, reminiscing about industry highlights like the Birmingham Bizarre Bazaar and our first encounters with electro stimulation products.

Managing a 3D printing business with 23 printers is no small feat, and this episode sheds light on the operational hurdles and innovative solutions behind it. From naming printers after beloved characters to tackling the logistical complexities of stock management and wholesale orders, our discussion offers a candid look at the labor-intensive nature of 3D printing. We emphasize the importance of print farm management software and the perpetual balancing act required to meet high demand while maintaining top-notch quality. This segment is a must-listen for anyone curious about the behind-the-scenes efforts that go into producing custom, high-quality 3D printed items.

Our decade-long journey in the e-stim systems business has been filled with valuable lessons, and we're eager to share them with you. We discuss everything from rigorous product testing and combating copycat products to the intricacies of incorporating rechargeable batteries. We touch on our favorite electrodes, and offer practical advice for new E-stim users about starting simple and tracking their progress.

Tune in for an episode packed with wisdom, personal stories, and a shared passion for quality and innovation in the e-stim industry.

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E-Stim Systems July Livestream - as a Podcast

Tue, 30 Jul 2024 20:00:00 +0100

Missed our first Livestream on our YouTube Channel?, now you have the opportunity to listen to edited highlights on our Podcast.

Wayne, from I Make Sextoys, and the creator of E-Stim Systems answers questions and chats about how to unlock the secrets of high-quality E-Stim equipment.

After two years of meticulous planning, Wayne joins us to share the company’s mission and the ideas behind their renowned products. Learn about everything from session files with the 2B system and the hurdles of integrating Bluetooth technology. We also dive into the role of customer feedback in shaping their durable and effective solutions, ensuring you get the best experience every time.

Curious about electric rings and electrodes? Wayne provides expert advice on measuring for the perfect fit and explains why swapping electrodes from kits presents challenges. Explore the intricacies behind colored electrodes and understand why custom electrodes, despite demand, aren't feasible. With practical tips on using piercings as contact points and a candid opinion on methods and practices, this episode is a goldmine for E-Stim enthusiasts, whether you're just starting out or a seasoned user.

Safety is paramount, and Wayne doesn't hold back. Discover the design rationale behind some of our units and alternatives for those seeking safe stereostim.

Uncover crucial safety guidelines—especially when using e-stim devices above the waist or with medical implants. Wayne also discusses the company's commitment to continuous improvement, from product quality to delivery efficiency and customer communication. We wrap up with heartfelt gratitude to our listeners, reminding everyone to stay safe and enjoy their E-Stim adventures responsibly.

This is a edited podcast version of our new monthly Livestream, transmitting at 5pm (UK Time) on the last Sunday of the month. Why not join us?

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E-Stim Shocks Hollywood

Sat, 20 Jul 2024 18:00:00 +0100

Ever wondered what it takes to thrive in the adult retail industry?

Tune in with Wayne, who takes us on a journey from the early days at small fetish fairs to the bustling show floors of international events in cities like Barcelona, Germany, and now Hollywood, California. We share the logistical nightmares and hefty expenses of these events, shedding light on why they're crucial for networking, product showcasing, and industry relationships—even if they don’t lead to immediate sales. Face-to-face interactions, and why they are priceless for building lasting connections and staying on the industry's radar.

We also get a peek into the meticulous preparation required for these global events. From packing essentials to dealing with travel and accommodation for staff, We explains how thorough planning ensures success. Discover the ins and outs of a typical event day, and the hustle of setting up and breaking down stands.

Post-event, We highlight the importance of customer follow-ups and smoothly transitioning back to regular business operations, showing us that the commitment to success never truly stops. This episode offers a fascinating behind-the-scenes look at exhibiting at shows across the world.

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Worry-Free Travels: Mastering Airport Security With E-Stim Gear

Tue, 28 May 2024 20:00:00 +0100

Ever wondered how to seamlessly travel with e-stim equipment without running into a frenzy at airport security? Learn the essentials you need to manage airport concerns

Wayne dives into the practical strategies, ensuring you’re equipped with tips to make your journey smoother and stress-free.

But that’s not all—we also unravel the art of handling interactions with airport authorities. Traveling with sensitive items can be nerve-wracking, but by maintaining politeness and transparency, you can ease the process significantly. Drawing from our own global travel experiences with e-stim gear, we share how being courteous and candid about personal items can lead to hassle-free inspections.

Whether you're a frequent flyer or planning your first trip with e-stim equipment, our episode is packed with valuable advice to ensure your travels are safe and enjoyable. Tune in and join the conversation—we'd love to hear your feedback and experiences!

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From Spark to Shelf: The Journey of Product Development at E-Stim Systems

Sat, 27 Apr 2024 16:00:00 +0100

Ever wondered about the secret sauce that turns a spark of an idea into a tangible, market-winning product? Wayne from E-Stim Systems is here to lift the veil on the alchemy of product development. From a simple scribble in his little black book to the thrill of seeing the final product on the shelves, Wayne walks us through the meticulous yet playful journey of innovation. He unveils how customer feedback, including those painful-to-hear critiques, serves as a cornerstone for the continual improvement of E-Stim gadgets. Tune in to learn how the voice of the consumer becomes the catalyst for our evolution, and how our three golden rules of development—enhance, serve, and profit—inform every decision, be it upgrading our Series 2b or choosing the next game-changer to launch.

You'll hear firsthand the trials and triumphs faced when bringing original designs to life, as we recounts the odyssey from brainstorming to 3D modeling, and from prototyping to the final reveal. Discover the sting of imitation and the passion that drives us to outpace copycats, ensuring that quality and originality remain the hallmarks of what we do. We share tales of learning from failure, the necessity of thorough testing, and the unexpected influence of product reviewers, proving that the path to perfection is paved with perseverance.

Finally, we pull back the curtain on a strategic approach to product launches and unwavering customer support. We're all about timing our releases with precision, guaranteeing we're fully stocked and ready to wow at just the right moment.

We talk about emphasizes the importance of supporting and enhancing our existing lineup to keep even our oldest products from becoming yesterday's news, as well as providing insight into our decision to focus on in-house expertise over outsourcing design and highlights how every strategy we implement is designed to fortify company integrity and fortify the trust our customers have in us.

Join us for an episode charged with tales of ingenuity, strategy, and a relentless pursuit of excellence in the electrifying world of product creation.

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Breaking Taboos: Lessons Learned in Running an Adult Industry Business

Sun, 07 Apr 2024 21:00:00 +0100

Join me, Wayne, the founder of E-Stim Systems and the Host of 'I Make SexToys', as I delve into the often misunderstood world of the adult industry. I try to address some of the pervasive taboos surrounding businesses like mine and sheds light on the challenges faced in establishing legitimacy in the marketplace.

From navigating payment processing hurdles to dealing with societal misconceptions, I let give you a firsthand account of the trials and triumphs encountered while starting and running a business in the adult industry. Discover the intricacies of securing merchant accounts, overcoming advertising restrictions, and even hiring staff amidst societal stigma.

Through anecdotes and insights, Wayne offers a glimpse into the realities of operating within this unique sector, debunking myths and sharing valuable lessons learned along the way. Whether you're a curious observer or an aspiring entrepreneur, this podcast provides a rare glimpse into the inner workings of an often overlooked industry. Join me as I uncover some of the truths behind the taboos and explore the complexities of running an adult business in the modern world. Don't miss out on this eye-opening discussion.

Subscribe now for more exclusive content and industry insights!

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Look Mum I'm on TV - Turning Up the Amps on Reality TV

Fri, 29 Mar 2024 20:00:00 +0000

Picture this: a missed phone call in a Tescos car park, a surprise email lands from the creators of a Major TV who want to send their contestants into a frenzy with a little help from our e-stim devices. That's just a taste of the electrifying journey we embarked on back in 2008.
This episode serves up a startling blend of history, high voltage hijinks, and the art of striking deals with entertainment giants. Get ready to chuckle over the antics of TV personalities under the (mild) influence of our tech, and learn how we navigated the live-wire negotiations that turned a shot at exposure into a win.

Fast-forward to today, and it's not all about the shock value—there's a serious side to the stim, I promise. As we wrap up this week's episode, remember that our kits are more than just a novelty for reality TV. They're a portal to discovery, and I'm not just talking about the contestants' journey on-screen. Tune in for insights into how these experiences shape perspectives and invite exploration. Don't forget to drop us your thoughts - your reviews on Spotify and Apple Podcasts really supercharge our day.

Signing off with a spark of excitement, I hope you find this episode as thrilling as it was enlightening. Keep the feedback coming, and remember, safety first, but always stay stimulated!

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Size isn't everything!!

Wed, 13 Mar 2024 19:00:00 +0000

We say Size doesnt matter when it comes to the world of Sex Toys, but is that really the case?
Wayne from E-Stim Systems opens the doors on e-stim electrodes and tries to give you a little insight on that age old question does size really matter?

From the worlds largest, possibly to the worlds smallest, we discuss things big and small and even what happens if things get stuck. We drift over the guy with 26 piercings and wonder what an oven door handle has to do with it all?

Join us now for a real insight into the world of making SexToys.

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How it all started

Sun, 25 Feb 2024 16:00:00 +0000

So how did it all start? Wayne talks about the beginnings of E-Stim Systems, how an idea built into a business, with some of the ups and downs on the way.

From a garage to a a multi award winning company, with Grannies, smoke alarm batteries and more along the way.

Possibly not the idea way to start a company, but it worked for us, and not a business plan or financial advisor in sight.

If I can do it, so can you!!

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Introduction - Well we all have to start somewhere

Fri, 23 Feb 2024 21:00:00 +0000

It's the start of something great - the Introduction!!

I make sex toys is a great start to any conversation, and its a great start to our podcast.

Join us in discovering the ups and down of starting and running a sex toy manufacturing company from humble beginnings in a garden garage to 20 years later when we are an award winning, industry leading company with customers around the world.

Join me as I explore the hidden depths of making sex toys, the ups and downs of working in an very interesting industry.

I think you might find it fun we certainly do.
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