Most small business owners hear “PR” and immediately think: expensive agency, impossible gatekeeping, or one more thing built for brands with a giant budget and a publicist on speed dial.

Gloria Chou is here to kill that myth.

In this episode, Gloria shares how founders can get featured in media, podcasts, and digital publications without hiring a PR firm, buying sketchy placements, or waiting until they feel “big enough.” She breaks down her CPR pitching method, explains why specificity and relevance matter more than a flashy story, and shows how AI tools like Perplexity and ChatGPT can help you research angles and write stronger pitches faster.

We also talk about the shift that every founder needs to be paying attention to: AI visibility. Gloria makes the case that PR is no longer just about credibility with humans. It is also about building the trust signals that AI tools use to recommend businesses, experts, and products. Translation: if you want to be found in the next era of search, this matters now.

Inside this episode:

•  Why founders do not need an agency to start getting press 
•  Gloria’s CPR framework for better media pitches 
•  The truth about paid features and fake credibility 
•  Why PR supports trust, discovery, and long-term growth 
•  How to use Perplexity to uncover timely, relevant pitch angles 
•  The biggest mistakes people make when pitching themselves 
•  Why the current PR + AI moment is a massive opportunity for small businesses 

Connect with Gloria on Instagram! @gloriachoupr

This one is for the founders who are tired of being brilliant in private.

Hit play. Then go get visible.

Support the show

In this episode, I’m joined by my “airport friend” Mindi Huebner for a conversation that every high-achieving business owner needs to hear. We’re talking about burnout, over-responsibility, self-worth, subconscious patterns, and why so many smart women keep doing everything “right” but still feel stuck, exhausted, or weirdly resistant to the next level.

Mindi breaks down the four survival identities she sees most often in CEOs, from the woman who believes control equals safety to the one who ties performance to worthiness. We also talk about why mindset work doesn’t always create change, how your subconscious drives most of your daily choices, and what it actually looks like to become the version of you your next phase of business requires.

This one is packed with truth bombs, practical shifts, and the kind of insight that makes you stop mid-walk and go, “Well… damn.”

In this episode, we cover:

•  The identity patterns that keep ambitious women overworking 
•  Why rest does not need to be earned 
•  The real difference between conscious goals and subconscious alignment 
•  How self-talk shapes habits, results, and leadership 
•  What Mindi calls your 24 Karat Identity 
•  A simple awareness practice to start shifting old patterns now 

Resources:

•  Mindi Huebner
•  CEO Identity Quiz

If this episode hit home, share it with a friend, tag us on Instagram, and take one honest look at the identity you’ve been leading from lately.

Support the show

In this solo episode, I’m finally sharing what I’ve been building behind the scenes: the Sustainable CEO Summit, happening April 28–30, 2026. This is a free online summit created for founders who are done being the nervous system of the entire business and ready to build something that can actually hold growth.

Over three days, we’re focusing on three things that matter more than another clever idea or color-coded productivity hack: protecting your CEO energy, building a business that can support expansion, and leading as a supported CEO. Because you cannot system your way out of burnout if your boundaries are trash. You cannot scale cleanly if your business is still running on duct tape and vibes. And you definitely cannot keep growing if every new level still depends on you holding everything together.

I also share why I created the Audacity Bridge Scholarship and why this matters so deeply to me. The summit is free, but a portion of VIP proceeds will go toward helping women founders access real business support, tools, education, and resources that move the needle.

Inside this episode:

•  Why success can feel heavier at the exact moment things start working 
•  The three summit themes and how they build on each other 
•  What founders actually need to grow without burnout 
•  Why leadership, support, systems, and capacity all belong in the same conversation 
•  What the VIP experience includes 
•  How the scholarship fund works 

This summit was built for actual CEOs with actual responsibilities. The kind who are capable, high-performing, and quietly carrying too much.

Register here: The Sustainable CEO Summit

Grab your free spot, send this to a founder friend, and come build a business that supports your life instead of consuming it.

Support the show

Sometimes what looks like a growth problem is actually a safety problem.

In this episode, I’m unpacking what really happens when your business starts expanding, but your body, leadership patterns, or identity don’t quite feel safe holding it yet. Because here’s the truth: a lot of founders say they want growth, but when it arrives as more clients, more visibility, more responsibility, or more people depending on them, their nervous system reads it as danger.

That’s when things get weird.

You procrastinate. You overwork. You get snappy with your team. You freeze on decisions. Or you start fantasizing about burning the whole thing down and starting over. Not because you’re broken — because growth is asking for a new version of you, and the old one is fighting to stay in charge.

Inside this episode, I break down the three places this usually shows up:

Your capacity — when your body becomes the bottleneck
 Your team — when growth triggers control and micromanagement
 Your decision-making — when every choice starts feeling way too expensive

We’re also talking about the identity shifts that make sustainable growth possible, including this one: you do not need more hustle. You need more support, more structure, and a version of leadership that doesn’t rely on you gripping every detail to feel safe.

If success has started to feel heavier than you expected, this episode will help you understand why — and what to do next.

Support the show

But then the help arrives, and suddenly it feels too slow, too messy, too off. So you do what a lot of high-capacity founders do: tighten up, take it back, and tell yourself it’s just faster if you handle it.

In this episode, Nata breaks down the real reason support feels hard — and it’s not because you’re bad at delegation or secretly impossible to work with. It’s because control is often a coping strategy. For founders who’ve built success by being the one who catches everything, fixes everything, and keeps standards high, support can feel less like relief and more like risk.

This conversation gets into the emotional and operational side of delegation: why your nervous system treats support like a safety event, why getting help can increase your anxiety before it lowers it, and why most founders think they’re delegating ownership when they’re really just handing off tasks with invisible expectations attached.

Inside this episode, Nata shares:

• Why receiving support is a skill, not a personality trait
• The difference between delegating tasks and delegating ownership
• Why your standards need to live somewhere other than your head
• How to stop being the safety net in your business
• What to do in the moment you feel the urge to take everything back
• How to calibrate support without collapsing into micromanagement

If you’ve ever said, “I tried support and it didn’t work,” this episode is your loving reality check. Maybe support didn’t fail. Maybe you were just still in the training phase.

Grab the Identity Shift Pack and start building the version of leadership that lets you be supported without spiraling.

And send this episode to the founder friend who needs to hear it.

Support the show

Hayley Luckadoo is here to lovingly ruin that theory.

In this episode, Nata sits down with Hayley to talk about what actually makes a founder memorable online — and why personal branding has a whole lot less to do with posting consistently and a whole lot more to do with being known for something specific. They get into Hayley’s frameworks for building a “category of one” brand, the four layers of personal branding, and the 3D Edge that makes someone stand out in a crowded market. 

Hayley also shares the backstory behind Females on Fire, how she went from getting hit with a brutal rock-bottom season to building a brand, a podcast, events, and now the Blaze Agency. If you’ve ever wondered why people like your content but don’t buy, why your message feels blurry, or how to build real authority instead of chasing internet attention, this conversation is for you. 

Inside this episode:

• the difference between having a personal brand and just being online
• how to become more memorable in your industry
• why clarity matters more than follower count
• what creates credibility fast
• the real gap between attention and authority

Follow Hayley!

• Females on Fire
• Hayley Luckadoo on Instagram

Listen now, then come tell us the one thing you want to be known for.

Support the show

If you’ve ever said “I just have really high standards” while redoing someone else’s work at 11PM… welcome. This episode is for the CEOs who are technically not alone anymore (you hired help), but still somehow feel like the walking safety net for the entire business.

In this solo episode, Nata lays it out: non-negotiables aren’t about being rigid or cold. They’re about getting clear—so your work stays excellent, your team knows what matters, and you stop making your own needs optional.

You’ll hear the real difference between operator mode and owner mode:

• Operator mode asks: “How am I going to get this all done today?”
• Owner mode asks: “What does done well look like… and who should own it?”

Then we talk about the three patterns that keep your standards leaky:

1. crowd-sourcing your own boundaries (consensus mode)
2. needing 110% certainty before you act (perfectionism in a trench coat)
3. apologizing for having expectations… and basically giving people permission to ignore you

And if you’re thinking, “Okay, cool, but how do I actually set these standards without my nervous system lighting up like a Christmas tree?” Nata walks you through her R.E.T.U.R.N. framework—a practical way to install non-negotiables in your business without spiraling into guilt, overexplaining, or backpedaling.

Finally, you’ll leave with a simple assignment you can actually do this week:

• One boundary
• One standard
• One decision cadence

Not forever. Just for the next month. Because your business won’t change when you learn more. It changes when you stop negotiating with what matters.

DM Nata on Instagram @accidentalceo.co and tell her the non-negotiable you’re practicing.

Support the show

Or would it collapse into a chaotic group chat titled: “Where do we find everything?”

If you laughed and then felt that tiny wave of stress in your chest… this episode is for you.

Because a lot of founders don’t actually have a business. They have a high-paying job where they’re also the project manager, the decision maker, quality control, IT department, and emotional support hotline. And it’s not because you’re failing. It’s because you’ve outgrown the way your business operates right now. 

In this episode, I’m breaking down what a fractional COO actually is, what it fixes, and why it’s different than hiring a VA or OBM. (Because if you’ve hired “help” and somehow ended up more stressed, you’re not crazy. You hired into a system that wasn’t built yet.)

A fractional COO brings operational leadership without needing a full-time executive hire. They turn your goals into priorities and timelines, create clear ownership so everything stops routing back to you, document SOPs so you’re not narrating the business, tighten communication so you’re not answering 47 questions a day, and protect your capacity so you stop overbooking Future You. 

You’ll also hear:

• Why “I can’t keep running at this pace” is an operations signal, not a motivation problem
• The real reason delegation doesn’t feel safe (and what that turns you into)
• 7 signs you’re ready for fractional COO support
• A simple exercise you can do today: “If I took two weeks off, what breaks?” (That list is your COO roadmap.)

Your next step is simple: take the CEO Capacity Quiz. It will pinpoint what’s draining you right now—and what kind of support will actually change it.

Support the show

Laura shares her own accidental CEO story and how being the youngest of 8 made her learn to speak up (spoiler: it helped her become the strategic powerhouse she is today). You’ll learn:

• Why copying someone else’s strategy is a surefire way to burn out
• How to build your messaging from YOUR identity and capacity
• The difference between talking to your peers vs. your actual buyers
• What UX copy really is (and why it’s a gamechanger)
• How to get clarity so every decision feels aligned and simple

If your website feels like a business card instead of a conversion engine, you need this episode.

Plus, Laura drops spicy tips on:

• Invisible friction points that kill launch results
• Why you should sometimes push people away with your messaging
• Her favorite marketing strategy: over-serving with style

This one’s for the founders who are done winging it. Let’s make your copy work while you sleep.

Follow Laura!

• Laura Kendrick on Instagram | https://www.instagram.com/cheekycopy/
• Cheeky Copy | https://www.cheekycopy.co/

Support the show

In this solo episode, Nata gets real about what it looks like when you're the walking safety net of your own business—and how to get out of that cycle without sacrificing your standards or sanity.

She breaks down 5 big shifts that helped her go from chronically over-responsible to confidently supported, including:

• Why saying yes just because you can is killing your capacity
• How to delegate with actual integrity (not Hail Mary tasks)
• The difference between trust and dependency
• Why niceness isn’t kindness—and how to say the hard thing
• When outworking the problem is actually making it worse

If you've ever told yourself “it’s just a busy season” for the last 3 years, this one’s for you.

📍 Resources + Retreat Info: https://accidentalceo.co/resources
📩 Want to build freedom-first leadership? https://accidentalceo.co/coaching

Support the show

We talk mindset blocks ("I hate how I look/sound on video"), tactical strategy (start with one video a week), and how to prep for viral moments by building systems now. You'll hear:

• Why your appearance isn’t the real reason you're not on camera
• The simplest way to start posting without burning out
• The difference between educational vs. entertaining content (and why you need both)
• How one client made $20k in 7 days from a single video
• What you actually need in place before your content blows up

Get ready to rethink how you show up. This one will light a fire under your content strategy.

Support the show

In this solo episode of the Accidental CEO podcast, Nata Salvatori dismantles the myth that capable equals sustainable. She shares real talk about what happens when being reliable becomes your default, how emotional labor and decision fatigue creep up silently, and why burnout isn’t a personal failure—it’s feedback from your system.

This episode isn’t about doing less because you’re weak. It’s about leading smarter because you’re done surviving. Nata offers a fresh perspective on planning for the year ahead, guiding you to ask powerful questions that shift your default settings from over-functioning to sustainable leadership.

If you're a high-achieving founder quietly holding too much, press play.

Takeaways:

• Capability is not a business model
• Burnout often stems from load, not laziness
• You don’t need more motivation. You need fewer things depending on you
• Sustainable businesses are designed, not survived

Links Mentioned:

• Take the CEO Capacity Quiz: https://www.tryinteract.com/share/quiz/69406257520071b3d67558b4
• Work with Nata: https://accidentalceo.co/coaching

Support the show

We get into Kinsey's journey from grumpy skeptic to go-to AI educator, why women need to be at the forefront of AI usage (yes, there’s a gender gap here too), and her signature VIBES framework that teaches AI to sound like it’s worked for you for five years. We also talk ethics, voice matching, business bottlenecks, and how to start using AI in a way that actually feels good.

If you're overwhelmed by AI or lowkey scared it's cheating, this one's for you.

Key takeaways:

• AI isn’t magic—it’s a mirror. Give it the right inputs, and it can sound like you.
• Don’t chase perfect prompts. Start with a brain dump.
• Your voice matters. Train your tools to reflect it.
• Using AI as a woman? You’re training it to represent us better.
• Kinsey’s VIBES method = instant brand clarity for your bots.

Join us IRL: March 5 in Denver for the Build Your Bot LIVE workshop. 10% off with link in show notes. Limited to 20 seats.

🔗 https://feelgoodsocial.thrivecart.com/build-your-bot-live/

Support the show

In this milestone 100th episode, Nata Salvatori shares 100 micro-lessons that have shaped her coaching, her leadership, and the Accidental CEO community. If you're tired of feeling like the glue in your business and ready to lead with clarity, this episode is a reset. It's everything she wishes founders knew—about structure, standards, and what it really means to grow without overfunctioning.

Each lesson is quick but potent—designed to help you shift your identity, delegate like a real CEO, and build a business that doesn’t collapse without you. You’ll hear themes like:

• Identity over strategy: Why how you see yourself changes what works
• The RETURN™ Framework: The method behind real, repeatable growth
• Delegation that sticks: Actual scripts, standards, and systems
• Founder Operating System: The simple doc that runs your business
• CEO Calendars: How to build time around what matters most
• Money, Boundaries, Personal Ops & More

This is a bingeable, bold, and deeply practical guide to leading well. Download the free PDF of all 100 lessons to revisit and implement, one decision at a time.

→ Download the PDF - https://accidentalceo.myflodesk.com/100lessons

Support the show

Whether it’s death, disability, or a surprise sabbatical, your clients, team, and family deserve a plan that protects them. Julie shares how her own journey—becoming a mom overnight through adoption—pushed her to finally build the system she’d been thinking about for years. Now, she’s helping entrepreneurs create digital continuity plans that reduce chaos and increase clarity in moments of crisis.

You’ll learn what to include in a business continuity plan, how to name your key contact, and why documenting your systems is an act of self-love. This isn’t about being dramatic - it’s about being a real CEO.

Resources Mentioned:

• Julie’s Entrepreneur Death Folder: https://dallasgirlfriday.com
• 1Password for managing business credentials

Take the first step: name your key person, get your logins organized, and start building your folder one piece at a time.

Support the show

Renee shares her journey from a small-town Louisiana girl with a psych degree and two dogs to a multi-passionate CEO in LA running two successful businesses. They dive deep into the psychological and somatic patterns that keep founders stuck in overfunctioning — and how to untangle them without losing your edge.

If you’ve ever felt guilty for loving multiple things, worried about raising your prices, or wondered why you’re the only one who can’t seem to let go, this episode will feel like a permission slip and a pattern interrupt. You’ll walk away with practical insights on nervous system regulation, leadership identity, and building a business that supports your whole self.

Takeaways:

• Why many high-capacity women are operating in survival mode without even knowing it
• How nervous system work directly impacts your pricing, productivity, and peace
• Tools for reconnecting with your identity beyond your business
• Why you don’t need to earn your rest or prove your worth to charge premium prices

Stay inspired by today’s guest, Renee:  ReneeBowen.com

🔗 DM @accidentalceo.co if this hit home or visit https://accidentalceo.co/podcast for more tools and coaching info.

Support the show

In this powerful solo episode, Nata Salvatori breaks down the real reasons women are playing small in business — from early conditioning around risk and politeness, to the very real data on pricing, speaking, and self-rejection. If you’ve ever found yourself rewriting a caption 10 times instead of pitching the podcast, or discounting your services "just in case," you’re not alone. But you can change it.

You’ll walk away with:

• Eye-opening stats about women in business (and why we outperform but get overlooked)
• How to identify your own "pre-rejection" behaviors
• 3 bold experiments to train your brain for audacity, not perfection
• The mindset shifts that move you from doer to visible, well-paid CEO

This is part pep talk, part real talk, part data-fueled kick in the pants. Ready to stop rejecting yourself before the world even gets a chance to?

Try one audacity experiment this month and tag Nata @accidentalceo.co with your wins.

Are you the bottleneck…or just at your current limit? Take this 5-minute quiz to see where your capacity is leaking:

https://www.tryinteract.com/share/quiz/69406257520071b3d67558b4

Support the show

They talk about how trauma isn’t always loud or obvious. Sometimes it’s the reason you won’t ask for help. Sometimes it’s why you’re overdelivering and undercharging. Sometimes it’s what’s hiding under your pricing blocks or visibility fears.

Farya breaks down why so many identity upgrades fail without deeper trauma work, how nervous system dysregulation stops even the most strategic business from scaling, and what we can do instead. You’ll learn how to identify where your body feels unsafe with growth, and how to work with your nervous system (not against it).

It’s packed with insights, real-life examples, and the permission slip you didn’t know you needed.

Takeaways:

• Self-abandonment is trauma
• Business strategy without a nervous system work is incomplete
• You can’t coach your way out of what your body believes is unsafe
• True scalability starts with internal safety

Connect with Farya:

• Instagram: @farya.psychologist
• Website: themethodbyfarya.com

Support the show

In this high-impact episode, Nata Salvatori brings on marketing strategist and Enji founder Tayler Cusick Hollman to break down the exact metrics founders should be tracking to stop guessing and start growing. Tayler shares the real story behind why marketing feels so murky in 2025, how consumer behavior has shifted (spoiler: people are sleuthing, not engaging), and what that means for you.

We talk about:

• Why tracking metrics is non-negotiable if you want to scale sustainably
• The simple funnel framework to know what to track and why
• The most misleading vanity metrics (and what to track instead)
• How to set up a routine that takes less time than your favorite Netflix episode
• The truth about UTM links, open rates, and what metrics actually mean

Tayler also pulls back the curtain on Enji—the platform built to help you get clear, strategic, and confident about your marketing without hiring a full-time team. If you're tired of wondering what’s working and want to stop throwing spaghetti at the wall, this one’s for you.

Links + Resources:

• Website: enji.co
• Instagram: @enji.co

Start tracking like a CEO. Follow Taylor at @enji.co and check out enji.co to get your marketing metrics working for you, not against you.

Support the show

Holly Haynes, host of Crush the Rush, joins me for a conversation about what it really takes to grow a life-first business that lasts. A former corporate strategist, Holly started her business with zero intentions to scale—and ended up retiring her husband, building a dream team, and traveling quarterly with her twins, all while working part-time hours.

We talk about:

• The moment she realized her side hustle wasn’t just "extra cash" anymore
• How she and her husband whiteboarded their way out of corporate
• What she looks for when it's time to pause and rebuild the business
• Creating family-aligned boundaries that support your growth
• Why more work doesn’t mean more success—and what to do instead

If you’ve ever wondered what it really looks like to stop operating like an employee in your own business and start leading like a CEO, this episode is it.

📍Mentioned:

• Holly’s podcast: Crush the Rush
• Her free workshop on growing without social media: https://www.hollymariehaynes.com/

Support the show

In this honest, heartwarming, and somewhat entertaining conversation about what it actually looks like to be in the thick of podcasting, we share how podcasting is changing the way we show up in business and life.

Meet the Podcasters:

Bree Pair: instagram.com/thrivetogetherblog

Thrive Podcast for Content Creators: thrivetogether.blog/podcast

Bret and Brandie: instagram.com/bretandbrandie

Christi Johnson: instagram.com/christijohnsoncreative

The Dream Biz Podcast: christijohnsoncreative.com/podcast

Claire Kellems: instagram.com/clairekellems_

The Ultra Aligned Podcast: podcasts.apple.com/us/podcast/the-ultra-aligned-podcast

Colie James: instagram.com/coliejames

Business-First Creatives coliejames.com/podcast

Nata Salvatori: instagram.com/accidentalceo.co

Accidental CEO: accidentalceo.co/podcast

Octavia Elease: instagram.com/octaviaelease

Success On Paper Podcast: octaviaelease.com/podcast

Quianna Marie: instagram.com/quiannamarie

Quianna Marie Weekly: quiannamarie.com/podcast

Mentioned In This Episode: 

The Podcast Growth Program: gaffincreative.com/growth

Get on the waitlist for Mic Check Retreat: gaffincreative.com/retreat

Accidental CEO Episode 51: accidentalceo.co/mini-moguls

MowPod: mowpod.com

Mic Check Society: gaffincreative.com/mcs

Instagram: instagram.com/hayleegaffin

Support the show

Inside this bonus episode, I’m walking you through each offer—who it’s for, what it fixes, and why it’s designed to help you grow faster without drowning in more to-dos. If you’re already overspending on time and feel the pressure to be marketing, ops, and delivery all at once, this is your lifeline.

From fast-cash mini offers to AI bots that handle your content, to a $1 VIP CEO membership, to my signature Delegation Method—each deal is crafted to buy back your time and help you lead like the CEO you are.

No fluff. No long launches. Just clean strategy for founders who are done dabbling and ready to move.

Find your match and move fast—because once the day’s offer is gone, it’s gone.

Links Mentioned:

• Black Friday Vault: https://accidentalceo.co/BlackFriday
• Email List: https://accidentalceo.co/email-list

Support the show

Paige breaks down the difference between trademarks, copyrights, and patents—without the jargon—and shows you how to make legal strategy a money-making machine. She shares stories of clients who licensed their IP for six figures, mistakes that cost businesses their entire brand identity, and what every founder should know before publishing a course, naming a product, or using AI.

Whether you're building your first offer or planning to sell your entire company one day, this episode is packed with insights you’ll wish you had sooner.

Takeaways:

• Why trademarking isn’t optional if you want to grow sustainably
• The #1 mistake most entrepreneurs make with naming
• How to create sellable IP (hint: it’s more than your logo)
• What AI means for copyright—and how to stay protected
• Why Paige built a contract app that may someday replace her

Links & Mentions:

• Paige’s Law Firm: pagehulselaw.com
• Free trademark search tool: USPTO TESS

 → Want to protect your brand before it’s too late? Start by visiting shopcreativelaw.com and running a free trademark search.

Support the show

In this episode, Nata sits down with Praise to talk about the very real, very messy path from survival-mode hustling to building a brand studio that empowers over 10,000 women. From selling ketchup at Whole Foods to running workshops for the Golden State Warriors dance team and being featured in Vogue, Praise's story is a masterclass in following the energy, trusting the process, and letting your brand evolve as you do.

They cover everything from the importance of asking better questions (hint: brand clarity starts with personal clarity), to why some clients never used their brand photos—and what Praise did to fix that. You'll learn how she built a business that not only looks beautiful but also feels aligned with her purpose.

Plus, the story behind her Ethical Weddings project that earned national recognition, how she teaches e-commerce giants like Shopify about brand identity, and what she means when she says ComePlum is actually a women's empowerment company disguised as a branding studio.

Whether you’re a creative entrepreneur, a brand strategist, or someone ready to stop running a business that drains you—this conversation will leave you inspired and equipped.

Takeaways:

• Business growth happens step-by-step (not overnight)
• Branding is about alignment, not just visuals
• Empowerment means rest, not just action
• Sometimes the best ROI is emotional, not just financial

🎧 Listen now and tag us with your biggest takeaway @accidentalceo and @comeplum. Let’s keep building brands that actually feel like us.

Support the show

They talk about what the financial world gets wrong about women, how to calculate your personal freedom number, and why passive income is not just possible—but necessary. If you’re overwhelmed by the idea of managing money, Penelope makes it approachable, actionable, and dare we say...fun? Plus, hear how a $50/month investment can become $1.5M over time (yes, really).

Penelope also introduces the Prosperity Coin, her community-driven reward system built on the Ethereum network, and shares how you can start creating passive income from scratch—no fund manager required.

Disclaimer: This episode includes a personal account involving suicidal thoughts. If you are struggling, please seek help from a mental health professional or reach out to a support hotline in your area.

Links & Takeaways:

• Download the free eBook: https://financialfreedomgift.com

Register for Penelope's live event:

• Save your seat for the Nov 7–9 live training

Support the show

In this episode of the Accidental CEO Podcast, Nata chats with Danielle Bornowski—a marketing strategist and certified StoryBrand Guide—about the secret weapon in your business you’re probably ignoring: customer reviews.

Most entrepreneurs think of testimonials as nice-to-haves. Danielle flips that idea on its head. She shows us why reviews are your clearest window into what’s working, what to say in your marketing, and how to attract better-fit clients without guessing.

You’ll hear how Danielle used her own client feedback to completely pivot her offer—and why it exploded her growth. We get into:

• The exact way to ask for a review without it feeling awkward
• How to extract high-converting marketing language from client praise
• Ways to use testimonials in email PS lines, launch pages, and even blogs
• What to do if you get a negative review (pro tip: don’t panic)
• Why you don’t need dozens—just a few, done right

Whether you’re a seasoned CEO or you’re just getting your first clients, this episode will help you rethink how you collect and use client feedback to drive real results.

🔗 Grab Danielle’s free review template here: DQBstrategies.Marketing/reviews

🎯 If this episode hits home, share it with a friend or tag us @accidentalceopod on Instagram.

Support the show

This week, Nata sits down with Davey Jones — CEO of Badao, the powerful lead generation tool formerly known as Sumo. They get into the nitty gritty of pop-ups (yes, the ones people love to hate) and why they’re actually your best friend if you use them right. Davey shares what he’s learned running multiple agencies, managing millions in ad spend, and now spearheading a product rebrand that’s gaining major traction.

You’ll learn how to make forms and pop-ups people want to fill out, why knowing your customer is the foundation of all good marketing, and how to structure your time if you’ve got your hands in a few different businesses. Bonus: the surprisingly polarizing story behind the name “Badao.”

Takeaways:

• Pop-ups work when they’re helpful, not annoying
• Templates make it easy to get started with lead gen
• Focused time and creative margin are key to running multiple projects
• Good copy = answering “Can you really do this for someone like me?”

Links:

• Start your free Badao account: https://www.bdow.com
• Connect with Davey: @daveytjonesy

Support the show

Inside, you’ll hear how pricing from your own wallet is sabotaging your value, why your self-worth has nothing to do with your sales, and how to delegate like a true leader. She shares real stories—from flopped launches to volleyball tournaments—to show how rewiring these patterns can change everything.

Expect honest insights, actionable prompts, and the kind of compassionate truth-telling that cuts through the noise. Whether you're overworked, undercharging, or drowning in busywork, this episode will help you see what needs to go so you can grow.

Takeaways:

• Let go of the myth that chaos equals success
• Start making decisions faster with less fear
• Reclaim time, energy, and leadership without guilt
• Build systems that create calm instead of chaos
  
  

Connect with Nata:
👉 @instagram.com/accidentalceo.co/ | @accidentalceo.co/coaching

Support the show

In this conversation, Nicole shares how a quiet whisper—followed by a literal crash—led her to shut down a thriving career and embrace a completely new path as a whole-life coach. Her story is a masterclass in following divine nudges, staying humble through success, and building a business that aligns with your values and your lifestyle.

We talk faith, failure, family, burnout, and the beauty of doing business differently. If you've ever wondered if your intuition (or God) is trying to tell you something... this one is for you.

Takeaways:

• Don’t wait for burnout to make a change
• Just because something’s working doesn’t mean it’s right
• Your next level of business might require letting go of what made you successful
• Success isn’t a magazine spread—it's sustainability, peace, and legacy

Get to know more about Nicole: IG: @nicolerichards.co

Support the show

They talk about everything from saving for the slow season to how to talk to your CPA like a boss (yes, really). You’ll get the exact steps Heather took to transition careers without financial chaos, and the weekly tax prep ritual that actually makes April feel like a win.

What you’ll walk away with:

• How to make tax season a non-event
• The four CPA questions that could save you thousands
• Why putting 30% aside is the best self-care
• A pep talk if numbers make you want to run

Connect with Heather:

• Instagram: https://www.instagram.com/heather.marie.leicy and https://www.instagram.com/theconquercommunity/
• Facebook: https://www.facebook.com/heather.marie.leicy
• Website: https://heathermlphoto.com/
• Youtube: https://www.youtube.com/@heathermariephotography

This episode is packed with mindset shifts and practical tools for any creative entrepreneur who’s tired of winging it with their money. Hit play, and let’s get your financial life together—without the tears.

Support the show

She walks us through the fears, freedom, and false starts of launching a virtual private practice while still employed. We talk real numbers (spoiler: it's cheaper to start than you think), real talk on hiring (spoiler: enthusiasm over resumes), and what leadership really looks like in mental health. Plus: how Brittany uses nature, cooking, and conscious decision-making to manage energy as a CEO.

Whether you’re navigating a toxic workplace, thinking about expanding your team, or just wondering if you can actually build a business that supports your life—this one's for you.

Follow Brittany for more!
👉 https://www.instagram.com/bettermindscounseling/ | https://www.bettermindscounseling-services.com/

Support the show

Jessica gets real about what it means to serve two totally different audiences (engaged couples and wedding vendors), why transparency around pricing is a game-changer, and how her small but mighty team built a fully custom vendor directory from scratch.

Whether you're a wedding professional, a fellow founder serving two client types, or just curious how someone builds a 16-year-old content business that’s still thriving—this one’s a goldmine.

Takeaways include:

• Why hiding pricing actually hurts your sales
• The truth about marketing costs for vendors
• How to scale with intention (and a tiny team)
• What it really takes to build trust in a saturated market

Resources + Links:

• thebudgetsavvybride.com
• Jessica’s book: The Budget Savvy Wedding Planner and Organizer
• Follow on Instagram: @budgetsavvybride
  
  

🎧 Listen now and learn how to grow a lean business with a big impact.

Support the show

In this episode, Beth breaks down her path from burnout to business-building brilliance. You’ll hear how she pivoted during COVID, scaled using a low-barrier membership model, and why her team of Gen Z sitters taught her how to stop glorifying hustle. We also talk real talk about managing boundaries, expanding into new verticals, and why good systems—and good sitters—matter more than ever.

You’ll learn:

• How she scaled a local service to a statewide operation
• What Gen Z workers really need to stay loyal (hint: it’s not pizza parties)
• The secrets behind her $35/month recurring revenue model
• How to vet people when trust is the product
• Why her nonprofit helps foster parents and single moms find relief

Whether you’re thinking about a membership model, building a remote team, or just need some CEO realness from someone who’s been in the trenches—this episode is packed with gold.

Resources Mentioned:

• BabysittingConnection.com
• PetSittingConnection.com
• BCGivesBack.org
• BethHeyer.com

Connect with Beth!

✅ https://bethheyer.com/ | @babysittingconnection

Support the show

In this episode of the Accidental CEO podcast, I sit down with the brilliant (and very real) Tressa Beheim, founder of Simplify Now. She’s the strategic brain and online business manager behind countless creative entrepreneurs—helping them stop drowning in the daily chaos and finally run their business with clarity.

Tressa shares how she accidentally grew her agency from one client to a 12-person team, the hard truths about hiring help too late, and why micromanaging is a sneaky form of self-sabotage.

We dig into:

• The psychology of delegation and why it feels so hard to release control
• How to get the information out of your head (so people can actually help you)
• Real-world frameworks to prevent team chaos and decision fatigue
• Two powerful case studies of clients who went from “burned out” to breathing again

You’ll also hear Tressa’s take on why multitasking is a lie, how to stop “context switching” your way into exhaustion, and how to figure out what only you should be doing.

If you’re the creative CEO who’s still in the weeds, this is your episode. Let’s talk structure, support, and the mindset shifts that actually move the needle.

Connect with Tressa Beheim:

👉 https://www.instagram.com/tressabeheim/ | https://tressabeheim.com/

Support the show

In this episode, Nata Salvatori reveals her personal system for running multiple businesses without living in overwhelm. You’ll hear why delegation is the first step in her process, how she keeps track of every recurring task, and the exact method she uses to match her daily to-do list with her natural energy levels.

If you’ve ever forced yourself to push through a mentally heavy task when you were already running on fumes, you’ll love this episode. Nata explains why it’s more efficient to adapt your work to your current state — and how doing so can dramatically improve your productivity, efficiency, and mood.

You’ll learn:

• Why there’s no “perfect” time management method for everyone
• The task tracking system that reveals what to delegate
• How to use your body’s energy as a productivity tool
• The “do it now” rule that keeps your task list clear
• Why curiosity leads to better workflow solutions

Links & Resources:

• Signs It’s Time to Hire a VA checklist: https://accidentalceo.co/va-freebie
• Instagram: https://accidentalceo.co/podcast

Support the show

This week, Nata sits down with Sam and Elliot Archuleta, hosts of Something More Human and creators of the Return to Real Life event series—a growing movement that invites people to put down their phones and rediscover authentic human interaction.

In this conversation, we cover:

• Why phone-free spaces create the best conversations
• How to build meaningful friendships as an adult—even in a new city
• The real reason authenticity is non-negotiable for strong relationships
• How to curate your inner circle for growth and support

If you’ve been craving more depth and less distraction in your life, this episode will give you the mindset shifts and practical steps to make it happen.

Links and Resources:

• Something More Human
• Follow Sam & Elliot on Instagram: @somethingmorehuman

Support the show

In this episode, we unpack:
 ✔ How Michelle used storytelling to build trust and attract clients
 ✔ Why personality is the foundation of personal branding
 ✔ Practical steps for increasing visibility and growing your business

If you’ve ever wondered how to get seen, heard, and hired without feeling fake or salesy, this episode is packed with actionable strategies you can implement today.

Resources Mentioned:

• Visit Michelle at Elevate Life Coaching
• Learn about ICF Certification

Ready to stop hiding and start leading? Hit play now.

Support the show

In this raw and empowering conversation, Lisann and Nata dig into what it really takes to reinvent yourself at any age. Spoiler alert: it’s not about burning everything down—it’s about listening to that inner nudge (or scream!) and learning to trust your intuition.

You’ll hear how Lisann used journaling and meditation to navigate career pivots, why merging all your passions is not only possible but powerful, and how to overcome the fear of starting over—especially when the world thinks you’ve “made it.”

Takeaways:

• A midlife “crisis” can actually be your soul calling you forward
• Why intuition is a business strategy, not woo-woo nonsense
• How to take imperfect but intentional steps toward reinvention
• What to do when your biggest critic is YOU

Ready to stop white-knuckling life and start living it fully? Press play and prepare to see your next chapter in a whole new light.

Get to know more about Lisann Valentin here:
📲 LGValentin.com | @LisannValentin

Support the show

In this episode, we’re breaking the “visibility means more social posts” myth wide open. Aria, founder of Show The F*ck Up Media, shares what it really takes to build a brand that people actually care about. Spoiler: it starts with showing up as yourself and building real relationships—not collecting business cards or cold DMing strangers.

We talk about what makes a networking event not suck, why she created The Plug newsletter for women of color and queer folks, and how diversifying your visibility strategy is the key to avoiding burnout.

If you’re over performative networking and cookie-cutter strategies, this episode is your permission slip to do things differently—and better.

Takeaways:

• The power of intentional, inclusive visibility
• How to host events that feel like belonging—not business
• Where to find aligned networking opps without scrolling endlessly

Resources:

• Follow Aria: https://www.arialeighty.com/ | https://www.instagram.com/arialeighty/

Let’s make showing up feel good again.

Support the show

They cover everything from how Pinterest acts more like Google than Instagram, why keywords and content matter way more than followers, and how to approach Pinterest as both a product and service-based business. Dana also opens up about her goals for scaling Dana’s Desk, the systems she swears by, and how you can make Pinterest part of your weekly workflow without adding to your burnout.

Whether you’re just starting out or finally ready to outsource your marketing, this episode is a masterclass in smart, sustainable visibility. Tune in for the tips—and stay for the strategy.

Takeaways:

• Pinterest is a visual search engine, not just another social media platform.
• Effective pinning starts with reverse engineering client problems.
• Create multiple pins for every blog or gallery.
• Sync your content across platforms, and use Pinterest’s newest features to drive traffic with less effort.

Stay inspired by today’s guest, Dana!
✨ www.facebook.com/danas.desk.nc | www.instagram.com/danas.desk.nc

Support the show

Hayley opens up about leaving a toxic 9-to-5 to build something radically different—an agency rooted in values, boundaries, and big impact. She shares how Be Yellow operates on 4-day workweeks, runs no-interruption focus hours, and still crushes client campaigns. The secret? Purpose-driven work and leadership that’s allergic to burnout.

You'll learn:

• Why boundaries are the real flex for entrepreneurs
• How to use LinkedIn to grow your brand (without being cringey)
• What makes a purpose-driven PR campaign actually work
• And how Hayley’s agency stays loud, bold, and very booked

If you’re tired of the hustle narrative and ready for something more sustainable—more you—this episode will hit hard.

Listen now, and don’t forget to leave a review or share with a friend who needs to hear it.

Stay inspired by today’s guest, Hayley!
👉 www.beyellow.life

Support the show

You’ll learn:

• How to spot and ditch “fake work”
• Why clarity beats complexity every time
• How to use real feedback to validate your offers
• Delivery tips that prevent burnout
• System creation that enables scaling
• How to honor your current phase of growth

📌 Ready to stop spinning your wheels and make real moves?
Map your phase, pick your next action, and don’t be afraid to ask for help:
👉  accidentalceo.co/coaching

Support the show

Laura knows the struggle intimately: after going through IVF, she didn’t want to waste a single second. She built a business that helps women create time frameworks that actually work. No fluff. Just strategies rooted in mindset, capacity, and boundaries.

We talk about the hidden ROI of getting your calendar right, what it really takes to set business hours (even with toddlers running wild), and why time management is a revenue conversation.

If you’re a mom running a business—and tired of feeling like you’re always failing one or the other—this one’s for you.

Stay inspired by today’s guest, Laura!
📲 www.instagram.com/its.laura.davis | www.thelauradavis.com

Support the show

Beyond her hands-on work in weddings, Ashley founded Ashley Paul Co., a virtual assisting company dedicated to supporting wedding professionals. Through services like deep dive calls and monthly CEO packages, she empowers creatives to focus on their passions while effectively managing their businesses.

Ashley emphasizes the critical roles of communication, time management, and customization in delivering exceptional service. She also offers invaluable advice for newcomers to the creative field: stay true to yourself, build connections within the industry, and remain open to continuous learning.

Tune in to gain insights from Ashley's wealth of experience and discover how to navigate and thrive in the ever-evolving wedding industry.

Takeaways:

• Ashley Paul's extensive experience and evolution in the wedding industry.
• The creation and mission of Ashley Paul Co.
• Strategies for effective communication and time management.
• The significance of customization in client services.
• Guidance for aspiring creatives entering the wedding field.

Get to know more about Ashley here:
📲 @ashleypaul_co + @caeventplanning

Support the show

Celeste shares her journey from photography student in New York to running a thriving business rooted in inclusivity and authenticity. You’ll hear real stories, client experiences, and practical tips to make your business truly welcoming. And spoiler alert: it's not about slapping a rainbow on your logo during Pride Month. It's about doing the real work, year-round.

Takeaways:

• Don’t assume gender roles—ask about pronouns and dynamics.
• Show diverse, real couples in your marketing.
• Understand that "coming out" isn't a one-time thing—vendors can make it easier.
• Educate yourself and others; build community, not just client lists.

Listen in and find out how you can be the kind of vendor that LGBTQ+ couples don’t just tolerate—but trust.

Get to know more about Celeste here:
👉 @celesteburnsphotography | www.celesteburns.com

Support the show

Chelene discusses how aligning decisions with personal values and engaging in deep self-work can revolutionize one's creative output. She introduces listeners to the philosophy of Breathing Space Creative, a haven for creatives to slow down, reflect, and separate their identity from their work. Through the Bespoke Writing Mentorships and Creative Support Calls, Chelene offers tools and strategies to help creatives recover from burnout and build sustainable practices.

Listeners will walk away with actionable strategies to set boundaries, manage stress, and cultivate a supportive community. Chelene's wisdom is a call to action for creatives to value their work, prioritize self-care, and seek help when needed.

Takeaways:

• The necessity of conserving energy and setting boundaries
• Aligning decisions with personal values to prevent burnout
• The transformative power of deep self-work
• Building a supportive community for personal and professional growth
• Utilizing resources like the Bespoke Writing Mentorships and Creative Support Calls Program to recover from burnout

Ready to reclaim your creative energy? Discover how you can align your creative practice with your values and prevent burnout. Connect with Chelene!

👉 Breathing Space Creative | Chelene Knight

Support the show

We cover why client experience is everything, how printed products deliver emotional ROI, and the psychology of selling without manipulation. If you’ve ever struggled with pricing your work, felt like you were pushing too hard, or wondered how to stand out in a saturated market, this one’s for you.

Get ready to rewire your thinking around sales, service, and success.

Takeaways:

• Storytelling > Sales pitches
• Serve first, sell naturally
• Printed products create lasting emotional impact
• Money is a means, not the end

Connect with Shaun Gordon and Kiss Books:

 👉 @shaunaustin | @kissbooks

Support the show

Max shares the personal story that cracked his reality open, explains why most entrepreneurs’ challenges are rooted in childhood beliefs, and offers practical, real-talk strategies to start creating massive internal and external change. They explore why fatherhood often highlights productivity issues, how overworking is a trauma response in disguise, and why entrepreneurship might just be the most spiritual thing you can do.

Whether you’re hitting a wall in business, struggling to balance life and work, or wondering why the usual advice isn’t landing, this episode is a mind-expanding deep dive into what it really takes to create sustainable success.

🎧 Listen in to learn:

• How subconscious beliefs quietly control your business
• What to do when you're addicted to “just one more thing” work mode
• How to shift from burnout to presence with family
• The simple exercise to uncover what’s blocking your next level

📌 Learn more about Max at CoachMaximum.com

Schedule your $97 Chaos to Clarity Audit with Nata

Support the show

Sam shares her journey from employee to entrepreneur, including the mindset hurdles no one warns you about, the most common branding mistakes she sees business owners make, and why storytelling is the most underused (yet powerful) marketing tool.

Plus, Sam shares:

• How your gut is a legit business tool
• Where entrepreneurs often get stuck when defining their brand
• The often-ignored UX mistake that hurts your credibility
• Why being protective of your business idea isn't a bad thing

Whether you’re in the early stages of your business or ready to level up, this episode is packed with real talk and actionable strategies for creative entrepreneurs who want to do things their way—and succeed.

Links:

• Sam’s Website: https://www.cordrycreative.com/
• Follow Sam on IG: @samcordry
• Learn more about Nata’s coaching: http://accidentalceo.co/coaching

Subscribe, leave a review, and share with a friend who needs this reminder: Your story matters. Use it.

Support the show

In this episode of The Accidental CEO Podcast, Makenna shares how being denied time off for her honeymoon and to meet her nephew became the breaking point that led her to entrepreneurship. Now, she’s an in-demand email copywriter and founder of To Live With Intent, helping creative entrepreneurs grow their business through story-driven email marketing.

Here’s what you’ll learn:

• The moment Makenna knew she had to quit—and what she did next
• How she built her business with zero background in writing (and what made her pivot from social media to copywriting)
• The 3 storytelling frameworks every entrepreneur should use in their email marketing
• Why most email lists never convert (and how to fix that)
• How to grow your email list with intention, even with a small audience
• Makenna’s tips for balancing business-building with motherhood—and what it means to build a business that supports your life, not the other way around

If you’ve ever felt stuck in a job that doesn’t value your time, creativity, or freedom—this episode is your permission slip to dream bigger and go after it with strategy.

🎧 Plus: Makenna shares her best freebie for mastering weekly emails that convert. Don’t miss it!

Connect with Makenna

Support the show

On this episode of The Accidental CEO Podcast, Nata Salvatori chats with Chris Burns, marketing expert, coach, and co-founder of Hustle Leaders. Chris has helped businesses double their revenue without doubling their stress — and today he shares exactly how.

You'll learn:

• Why complicated marketing strategies almost always backfire
• How to simplify your plan so you actually enjoy executing it
• Practical tips to avoid burnout while building a strong brand presence
• The right way to use social media to connect with your audience
• How to reframe "failure" and "slow growth" in a healthier, more sustainable way

Chris also reveals the story behind his new book, "Marketing So Easy, It's Fun Again," and how adopting a simpler framework helped both him and his clients get real, consistent results.

Whether you're a solopreneur, small business owner, or marketing team leader, this episode is packed with tools and mindset shifts you can use right away.

Listen now and rediscover the FUN in marketing.

Connect with Chris Burns

Support the show

We talk about:

• Quitting the 9–5 grind after one emotional moment at a wedding
• How blogging (yes, blogging!) became Roy’s secret weapon
• What AI can’t do for your website—and what you must do instead
• Turning SEO from boring tech talk into a freedom engine for creatives

If you’ve ever felt stuck on the social media hamster wheel, this episode is your permission slip to build a smarter, more sustainable client funnel.

🎧 Tune in now to learn how Roy helps creatives grow their reach—without burning out.

Connect with Roy Serafin

Support the show

Meghan Ely, OFD Consulting, wedding industry, PR, promotion, media outlets, journalists, relationships, event features, company write-ups, quotes, podcast interviews, product roundups, crisis management, Zika crisis, PR, crisis management, narrative, social media, digital media, media kit, success metrics, thought leadership, event professionals, challenges, PR campaigns, trends

Takeaways

• PR is essential for getting your work seen in the wedding industry
• Beyond paid advertising, there are various PR strategies to consider
• Building relationships with media outlets and journalists is crucial for PR success
• Having clear PR goals and researching writers and editors in your niche can guide your outreach
• During a crisis, it's important to be upfront, adaptable, and change the conversation Lean into crises and change the narrative to focus on what can be done instead of what cannot be done.
• Leverage social media campaigns and pair them with traditional PR efforts for maximum impact.
• Start working on PR when you have the expertise, resources, and bandwidth to dedicate to it.
• Create a comprehensive media kit that includes press wins, press contact information, and collateral such as logos, headshots, and company profiles.
• Measure success in PR campaigns by looking at metrics such as traffic, backlinks, and brand awareness.
• Position yourself as a thought leader through PR by identifying your area of expertise, researching competitors, and targeting the right platforms to showcase your knowledge.
• Unique challenges in PR for event professionals include the reliance on event submissions for press coverage and managing PR during the busy wedding season.
• Effective PR campaigns require creativity, personalization, and a focus on building relationships with journalists.
• Upcoming trends in PR include the rise of pay-to-play opportunities and the importance of adapting to changes in the industry.

Support the show

The Accidental CEO Podcast is more than just a podcast; it's a community of creative minds eager to transform their accidental titles into intentional successes. So, if you're passionate about what you do but unsure how to fall in love with the business side of things, let Nata guide you. Subscribe to the Accidental CEO Podcast and join a vibrant community of creative entrepreneurs ready to make their mark on the business world. Together, let's turn your passion project into your success story.

For full show notes and resources head to accidentalceo.co/podcast

Takeaways

• Laylee Imadi transitioned from being a high school teacher to becoming an accidental CEO through her passion for teaching and photography.
• There are parallels between teaching dancers and coaching entrepreneurs, such as the importance of skill training and mindset.
• Continuous learning is essential, and hosting a podcast allows Laylee to learn from her guests and share that knowledge with her audience.
• The Creative Educator Conference offers a unique learning experience where educators can learn from both the speakers and fellow attendees.
• Laylee believes in leading with heartfelt encouragement and honest guidance in her coaching, finding the balance between tough love and kindness. Handling feedback can be challenging, but it is important to be self-aware and open to growth.
• Making a difference in someone's life through coaching can be incredibly rewarding.
• Staying motivated and passionate requires finding what excites and fuels you.
• Burnout and time management are common struggles for educators and entrepreneurs.
• There is no race in entrepreneurship; everyone's journey is unique.
• Continuous learning and seeking out education is essential for personal and professional growth.
• Having a coach or mentor can provide valuable guidance and support.
• Patience and grace are key in navigating the ups and downs of the journey.
• Connecting with others and building a community can help sustain motivation and purpose.

Support the show

• MyNourishmentForTheSoul aims to make mental health help affordable and accessible through their app, Mind Nourishment for the Soul.
• The app provides weekly transformational insights and challenges to help individuals understand and change themselves.
• The app is priced at $39.99 a year, making it affordable for anyone seeking personal change.
• Amy and her husband have faced challenges in developing the app and ensuring its quality, but they are passionate about helping people and breaking the stigma around mental health.
• They hope to expand their services in the future and stay ahead of the trends in the mental health and education sectors.
  
  Mentioned in this Episode
  1:1 Coaching with Nata
  Boost Your Confidence Workbook
  Accidental CEO
  Timeline Pro
  
  Connect with Amy
  Instagram
  Website
  App Store Link (Apple) 

Support the show

• Involving children in financial decisions and teaching them the value of earning and spending money responsibly is crucial for building financial competency.
• The Dinner Table Academy's home economy system focuses on setting expectations, managing expenses, and creating opportunities for earning money through gigs.
• Character development and creating a wealthy family based on values and relationships are key aspects of the Dinner Table Academy's coaching.
• Single parents pursuing entrepreneurship should prioritize self-care and fill their own bucket first to be able to show up as their best selves for their children.
• Failures are stepping stones to greatness, and it's important to keep trying, never stop growing, and be present in the moments that matter.
  
  Mentioned in this Episode
  1:1 Coaching with Nata
  Boost Your Confidence Workbook
  Accidental CEO
  Timeline Pro
  
  Connect with Courtney
  Facebook
  Instagram
  Website

Support the show

• Taking risks and following your passion can lead to a fulfilling career.
• Working with a spouse or partner requires clear boundaries and effective communication.
• Understanding each other's strengths and advocating for one another can strengthen the working relationship.
• Providing a great client experience is essential for success in the wedding photography industry.
• Scaling back on the number of weddings can help maintain a high level of quality and work-life balance. Building personal connections with clients and creating a personalized experience is crucial in the wedding photography and videography business.
• Traveling for work can enhance the business by providing opportunities to capture content in different locations and market to a wider audience.
• Conducting a successful brand audit involves defining your why, understanding your ideal clients, and developing a brand voice.
• Taking the shot and pursuing your passion full-time may involve risks, but it's important to honor your desires and utilize your gifts and talents.
• Fostering community and authenticity in the education space is essential, valuing people over profits and empowering others in their businesses.
  
  Mentioned in this Episode
  1:1 Coaching with Nata
  Boost Your Confidence Workbook
  Accidental CEO
  Timeline Pro
  
  Connect with Halle
  Coaching Website
  Instagram
  Photography Website

Support the show

Takeaways

• Create a personalized business plan that aligns with your specific needs and goals.
• Show up and be dedicated to your business, even on difficult days.
• Preserve and capture the details and stories that make up a person's legacy through photography.
• Attend conferences and educational events, like Conquer Live, to gain personalized education and connect with others in the industry.
• Make the most of your time and be intentional in your business.
  
  Mentioned in this Episode
  1:1 Coaching with Nata
  Boost Your Confidence Workbook
  Accidental CEO
  Timeline Pro
  
  Connect with Jamie
  Website
  Instagram

Support the show

• Small business owners often lack knowledge and resources compared to larger corporations, creating a gap in understanding finances and business infrastructure.
• Understanding cash flow and creating projections are crucial for business success and making informed decisions about growth and investment.
• Analyzing profit per service, negotiating with vendors, and restructuring budgets can help increase profitability and create sustainable growth.
• Having a clear business expansion plan and understanding when to automate, hire, or outsource can prevent scrambling and make the next steps smoother.
• Investing in business operations and efficiency is just as important as marketing and sales for long-term success. Having a clear plan is essential for success in business. It helps set goals, allocate resources, and make informed decisions.
• Pricing services correctly based on value and understanding the cost of doing business are crucial for maximizing profit in a service-based industry.
• Paying yourself as a business owner, even if it's a small amount, is important for sustainability and avoiding the habit of reinvesting everything back into the business.
• Simplifying business concepts and providing tailored education can empower entrepreneurs without formal business training to make informed decisions.
• Thinking outside the box and leveraging partnerships can lead to innovative strategies for business growth without a large budget.
• Trusting yourself and your abilities is key to overcoming self-doubt and achieving success in business.
  
  Mentioned in this Episode
  1:1 Coaching with Nata
  Boost Your Confidence Workbook
  Accidental CEO
  T

Support the show

• Systems and optimization can help business owners grow and free up time.
• Heart-centered service providers often struggle with a lack of knowledge about tools and systems.
• Automating redundant tasks allows for more focus on building relationships and delivering the best service.
• Data-driven decision-making is crucial for business growth and success. Authenticity and belief in the product are key in network marketing.
• Building relationships and providing value to clients are crucial for success in business.
• Effective leadership starts with self-leadership and self-awareness.
• Resilience is important in navigating challenges and transitions in business.
• Creating user-friendly systems and streamlining operations can improve efficiency and save costs.
• The future of operations and automations includes the rise of AI, but caution is needed in adopting new tools.
• Success is defined by flexibility, supporting loved ones, and making time for what truly matters.
  
  Mentioned in this Episode
  1:1 Coaching with Nata
  Boost Your Confidence Workbook
  Accidental CEO
  Timeline Pro
  
  Connect with Cassie
  Instagram
  Website
  Youtube

Support the show

• Follow your passion and align your work with your values.
• Find support and community among like-minded individuals.
• Deconstruct societal expectations and redefine personal worth tied to work.
• Success as an entrepreneur can lead to acceptance and involvement from family.

Mentioned in this Episode
1:1 Coaching with Nata
Boost Your Confidence Workbook
Accidental CEO
Timeline Pro

Connect with Akua
Instagram
Website
Story Telling Quiz
LinkedIn

Support the show

• Connecting with people before selling is crucial in copywriting.
• Understanding the motivation behind people's behaviors helps in creating effective copy.
• The Creative Copy Club membership program offers workshops, copy reviews, and valuable resources to help members improve their copywriting skills.
• When looking for a copywriter, consider their style, expertise, and alignment with your brand.
• Shift your perspective on sales by focusing on helping and providing value. Make your copy about your audience and showcase the value of your freebies.
• Research is crucial in creating effective copy that resonates with your target audience.
• Success is having a business that makes money, feels aligned, and allows for integration of work and family.
• Balancing work and family requires managing expectations and making strategic use of time.
• AI can be a useful tool, but infusing your personality and connecting with your audience is what sets you apart from robots.
  
  Mentioned in this Episode
  1:1 Coaching with Nata
  Boost Your Confidence Workbook
  Accidental CEO
  Timeline Pro
  
  Connect with Andrea
  Instagram
  Website
  Facebook
  LinkedIn

Support the show

• Being a CEO involves hard work and responsibility.
• Watching a parent run a business teaches valuable life lessons.
• Pursuing your dreams is important, even in business.
• Confidence can be built through learning from mistakes.
• Creativity can make work more enjoyable.
• It's essential to include family in your work life.
• Self-belief is crucial for overcoming challenges.
• Making a good day is about positive thinking.
• Women can be effective leaders and CEOs.
• Balancing work and family time is key for happiness.
  
  Mentioned in this Episode
  1:1 Coaching with Nata
  Boost Your Confidence Workbook
  Accidental CEO
  
  Support the show

Support the show

• Self-care and prioritizing personal well-being are crucial for avoiding burnout and maintaining a healthy work-life balance.
• Implementing systems and tools like routine, a notebook, and time blocking can help manage time and tasks effectively.
• Finding joy and purpose in self-care activities, no matter how small, can contribute to overall well-being.
• Flexibility and adaptability are key when building a business and navigating challenges like the pandemic. Time blocking personal tasks and self-care is essential to avoid burnout.
• Gemma's ebook provides tips for saving five hours a week, with time blocking being the number one strategy.
• Mindset plays a crucial role in creating an extra day per week and overcoming challenges like imposter syndrome.
• Pets can contribute to work-life balance by providing companionship and adding an extra layer of joy to personal and family life.
• Success is defined as happiness, and routine and structure provide freedom rather than rigidity.
  
  Mentioned in this Episode
  1:1 Coaching with Nata
  Boost Your Confidence Workbook
  Accidental CEO
  
  Connect with Gemma
  Instagram
  Website
  Facebook
  
  Support the show

Support the show

• Transitioning from one career to another requires passion and a willingness to take risks.
• Building a strong brand is essential for success in any business.
• Scaling a business involves overcoming logistical and manufacturing challenges.
• Education and customer engagement are key components of a successful business.
• Being open to new opportunities and constantly seeking ways to expand can lead to growth and success. Balancing the responsibilities of being a part-time stay-at-home mom and running a business requires prioritization and flexibility.
• Investing in machinery and automation can save time and increase efficiency in scaling a business.
• Networking and partnerships can enhance credibility and trust with the target audience.
• Being open and transparent about beekeeping practices and certifications adds to the brand's credibility.
• Challenges and failures are opportunities for growth and building resilience.
  
  Mentioned in this Episode
  1:1 Coaching with Nata
  Boost Your Confidence Workbook
  Accidental CEO
  
  Connect with Danielle
  Instagram
  Website
  
  

Support the show

• Dressing for success is important in business as it reflects your energy and can attract the right clients.
• Working with a personal stylist can help you discover your personal style and dress for your goals.
• Don't wait until the last minute to shop for clothes, and avoid hiding or making yourself small with oversized or baggy clothing.
• Use your existing wardrobe to identify what you love and what you don't wear, and build your style from there.
• Clothing is a powerful tool for visual branding and can help boost your online visibility and personal brand. Color analysis helps determine which colors are most harmonious for an individual based on their skin tone, hair color, and eye color.
• Fashion psychology explores how our clothing choices impact how we perceive ourselves and how others perceive us.
• Embracing our authentic selves and showing up confidently can attract more clients and opportunities.
• Understanding our human design can help us manage our business and prioritize rest.
  
  Mentioned in this Episode
  1:1 Coaching with Nata
  Boost Your Confidence Workbook
  Accidental CEO
  
  Connect with Swapna
  Instagram
  Website
  LinkedIn

Support the show

• Overcoming self-doubt is crucial when transitioning from a corporate career to entrepreneurship.
• Public relations (PR) is often overlooked by small businesses and personal brands due to misconceptions.
• PR encompasses various activities, including client relations, community relations, and industry engagement.
• PR can help small businesses expand their reach and connect with new audiences.
• Building brand authority through PR is essential for establishing credibility and trust. PR strategies like building a personal brand and engaging with the community can increase brand awareness and authority.
• Speaking opportunities and press features are valuable for brand building and can be secured by starting local and pitching a unique story.
• Finding support and working on mindset are important for overcoming fears and insecurities as an entrepreneur.
• Rapid business growth can be achieved by saying yes to opportunities, streamlining services, and focusing on revenue generation.
• Balancing the demands of running a business and maintaining mental health requires optimizing schedules and treating oneself as a client.
  
  Mentioned in this Episode
  1:1 Coaching with Nata
  Boost Your Confidence Workbook
  Accidental CEO
  Timeline Pro
  
  Connect with Katrina
  Instagram
  Website
  
  

Support the show

• Delegation is essential for scaling your business.
• Overcoming limiting beliefs is crucial for effective delegation.
• Hiring based on personality can lead to a better team fit.
• Standardized training can streamline onboarding processes.
• Financial management is vital; consider hiring a CPA.
• Creating workflows can enhance client experience and efficiency.
• Focus on tasks that generate revenue for your business.
• Make time for learning to stay ahead as a CEO.
• Adding new services can help expand your business offerings.
• Delegation allows you to focus on your core competencies.
  
  Mentioned in this Episode
  1:1 Coaching with Nata
  Boost Your Confidence Workbook
  Accidental CEO
  Delegation Course

Support the show

The Accidental CEO Podcast is more than just a podcast; it's a community of creative minds eager to transform their accidental titles into intentional successes. So, if you're passionate about what you do but unsure how to fall in love with the business side of things, let Nata guide you. Subscribe to the Accidental CEO Podcast and join a vibrant community of creative entrepreneurs ready to make their mark on the business world. Together, let's turn your passion project into your success story.

For full show notes and resources head to accidentalceo.co/podcast

Takeaways

• Entrepreneurs need to transition from being solopreneurs to building a team in order to scale their businesses.
• Setting team members up for success and becoming a leader instead of a micromanager is crucial during the growth phase.
• Effective communication and routine help keep team members connected to the company's mission.
• Implementing project management and providing clear processes are essential for optimizing workflows and achieving growth. Letting go of control and breaking old habits is essential for growth. Identify your triggers and create new habits to replace the old ones.
• Hiring for culture fit is crucial. Prioritize finding team members who align with your values and can contribute to the company culture.
• Transparency with your team is key. Share important information about the company's performance and involve them in decision-making.
• Building a strong company culture requires vulnerability and showing that you are not perfect. This fosters trust and connection with your team.
• Simplification is vital for scaling a business. Streamline processes and delegate tasks to free up time for strategic thinking and growth.
  
  Mentioned in this Episode
  1:1 Coaching with Nata
  Boost Your Confidence Workbook
  Accidental CEO
  Delegation Freebie
  
  Connect with Adam
  Facebook
  LinkedIn

Support the show

• Self-care and self-mastery are essential to navigate career development and overcome burnout.
• Physical wellness, such as running, can have a positive impact on mental and professional health.
• Career paths evolve as individuals grow and change, and it's okay to make career transitions.
• Having a stable income while building a business can provide a safety net and allow for more freedom and creativity.
• It's crucial to challenge societal expectations and define success on your own terms.
• Creating events and initiatives that bring nurses together can help shift the narrative around nursing and inspire career exploration.
  
  Mentioned in this Episode
  1:1 Coaching with Nata
  Boost Your Confidence Workbook
  Accidental CEO
  ImagenAI
  
  Connect with Michaela
  Instagram

Support the show

• Embrace your multidimensionality and show up authentically as a multi-passionate entrepreneur.
• Find worth in who you are and focus on sacred expression rather than external validation.
• Practice visionary leadership by aligning your values with your creative ventures.
• Challenge the idea of having a single niche and instead create a brand based on your presence and values.
• Network with the intention of helping and serving others, and create conscious relationships.
• Share your message authentically by focusing on your values and individual evolution. Finding your iconic identity as a creative involves recognizing your multiple potentials and embracing your ever-evolving nature.
• Sustainability in business requires a lifestyle-first approach, where you create a business that aligns with your life and allows you to show up easily.
• Diversifying income streams as a multi-passionate entrepreneur involves identifying clusters of ideas and creating offers that tap into different interests or genres.
• Listening to the whispers of potential means being observant of the environment, following curiosity, and taking risks on yourself.
• Swey Jitti can be found on Instagram and YouTube as Sway GT, where she shares content on visionary leadership and creating brands that allow you to show up as your authentic self.
  
  Mentioned in this Episode
  1:1 Coaching with Nata
  Boost Your Confidence Workbook
  Accidental CEO
  
  Connect with Swey
  Instagram
  TikTok
  Website

Support the show

• Take small steps to transition from feeling stuck in a career to pursuing a creative field.
• Tailor your services to meet the unique needs of your target community.
• Embrace mindset and repetition to achieve productivity.
• Honor the writer's identity and empower them to tell their own stories.
• Constantly find new ways to provide support and build community in your business.
  
  Mentioned in this Episode
  1:1 Coaching with Nata
  Boost Your Confidence Workbook
  Accidental CEO
  
  Connect with Katie
  Instagram
  FREE Writing Strategy Call
  Website

Support the show

By adopting integration, parents can teach their children valuable lessons about hard work, passion, and adaptability. For example, working during a child’s naptime or involving kids in business planning shows them the importance of commitment and the joy of pursuing one’s passions, while also teaching the value of flexibility in life.

Practical strategies for integration include setting flexible priorities, using adaptable time management methods like time blocking, and leveraging a support system to delegate tasks. Embracing work-life integration fosters stronger relationships, reduces guilt, and enables entrepreneurs to show up more fully in both personal and professional roles. It also provides children with a powerful example of managing responsibilities while pursuing meaningful goals.

The Accidental CEO Podcast is more than just a podcast; it's a community of creative minds eager to transform their accidental titles into intentional successes. So, if you're passionate about what you do but unsure how to fall in love with the business side of things, let Nata guide you. Subscribe to the Accidental CEO Podcast and join a vibrant community of creative entrepreneurs ready to make their mark on the business world. Together, let's turn your passion project into your success story.

For full show notes and resources head to accidentalceo.co/podcast

Takeaways

• Work-life balance is a myth; integration is the key.
• Feeling guilty about work is common among parents.
• Kids learn valuable lessons from observing their parents' work.
• Hard work teaches commitment and dedication to children.
• Passion for work can inspire kids to pursue their dreams.
• Flexibility in life is essential for well-being.
• Integration allows for a more fulfilling life experience.
• Setting flexible priorities can reduce stress.
• Delegating tasks is a sign of strength, not weakness.
• Embracing integration can lead to a more harmonious life.
  
  Download the freebie, "5 Signs You Need to Start Delegating in Your Business," to take the first step toward better integration.
  
  Mentioned in this Episode
  1:1 Coaching with Nata
  Boost Your Confidence Workbook
  Accidental CEO
  5 Vital Delegation Mistakes FREEBIE

Support the show

• Don't be afraid to pursue your passion, even if it doesn't fit societal expectations or norms.
• You don't have to explain or justify your choices to others. Focus on what makes you happy and fulfilled.
• A large following is not essential for success. Long-form content, such as YouTube videos, and a strong email list can lead to passive income and monetization.
• Quality of leads is more important than quantity. Focus on building a loyal and engaged audience.
• Embrace your unique skills and experiences. They can be transferable and valuable in different industries or professions. Creating tutorials and educational videos can help grow an audience on YouTube.
• Defining success for yourself is important in making business decisions.
• Focusing on profitability over popularity can lead to business growth and personal satisfaction.
• Time tracking, theming days, and following creative energy can help manage time effectively.
• Building a business that aligns with your personal definition of success allows for unlimited potential and reinvention.
  
  Mentioned in this Episode
  1:1 Coaching with Nata
  Boost Your Confidence Workbook
  Accidental CEO
  
  Connect with Nichole
  Instagram
  Website

Support the show

• The combination of head and heart is crucial for success in business.
• Charging premium rates from the beginning can lead to a more successful and fulfilling business.
• Mindset plays a significant role in overcoming roadblocks and achieving growth.
• Facebook groups are a powerful tool for networking, collaboration, and finding clients.
• Building a thriving business requires focusing on sales growth, mindset, and premium rates. Mindset and personal development are crucial for success in the VA business.
• NLP can help rewrite limiting beliefs and create a new narrative.
• Continuous learning and staying up to date with industry trends is important.
• Setting premium rates is essential for building a thriving VA business.
• Hiring the right people and letting go of the wrong ones is a valuable lesson.
  
  Mentioned in this Episode
  1:1 Coaching with Nata
  Boost Your Confidence Workbook
  Accidental CEO
  
  Connect with Sasha
  Instagram
  Website
  LinkedIn
  Facebook
  TikTok
  
  

Support the show

• Fear of success can be rooted in fear of abandonment.
• Differentiate between capital S sabotage (obvious detrimental behaviors) and lowercase sabotaging behavior (smaller actions that accumulate over time).
• Mindset coaching can help individuals overcome trauma and achieve their goals.
• High performers often struggle with perfectionism and the pressure to consistently perform at their best.
• Work-life balance is a myth, and high performers need to find a healthy balance between work and rest.
• The future of mindset and performance coaching lies in helping individuals overcome information overwhelm and develop a growth mindset.
• Entering the field of mindset and performance coaching requires a strong foundation of knowledge and understanding of different coaching approaches.
• Maintaining performance and wellbeing involves having a coach, continuous learning, and prioritizing self-care, including sleep.
  
  Mentioned in this Episode
  1:1 Coaching with Nata
  Boost Your Confidence Workbook
  Accidental CEO
  
  Connect with Paul
  Instagram

Support the show

• Transparency and disclosure are crucial when using AI in copywriting.
• Understanding the legal differences between hiring employees and independent contractors is important.
• Networking is a valuable tool for business growth, and authenticity and mutual benefit are key.
• Common legal mistakes to avoid include not having a contract or not effectively communicating important clauses.
• The Legal Paige is continuously updating contracts and exploring ways to improve the contract process.
  
  Mentioned in this Episode
  1:1 Coaching with Nata
  Boost Your Confidence Workbook
  Accidental CEO
  
  Connect with Paige
  Instagram
  LinkedIn
  Website

Support the show

• Follow your passion and be willing to learn what you don't know.
• Define success based on the impact you have and how you want to feel.
• Trust yourself and be clear about who you want to serve.
• Research and understand the needs of your target audience before self-publishing.
• Learn from failures and choose clients that align with your values.
  
  Mentioned in this Episode
  1:1 Coaching with Nata
  Boost Your Confidence Workbook
  Accidental CEO
  Miller's Professional Imaging
  
  Connect with Maya
  Website
  Instagram
  Facebook

Support the show

• Overcoming a poverty mindset and embracing abundance is possible with the right mindset and tools.
• Drawing on different experiences and thinking outside the box can lead to creative and innovative solutions.
• The three C's - clarity, confidence, and conviction - are essential for success in business.
• Rebuilding vision and building confidence are crucial steps in starting and growing a business.
  
  Mentioned in this Episode
  1:1 Coaching with Nata
  Boost Your Confidence Workbook
  Accidental CEO
  
  Connect with Larisa
  Instagram
  Youtube Channel
  Facebook
  LinkedIn
  Website

Support the show

• Mentorship and continuous learning are crucial for building a successful photography business.
• Building a personal brand and maintaining consistency in visual branding can help establish authority and command higher prices.
• Content creation, particularly on YouTube, can significantly contribute to visibility and growth in the photography industry.
• Providing free education through content creation can build trust and attract potential clients.
• One-on-one coaching offers personalized guidance and insights that can accelerate business growth.
• Common mistakes photographers make when transitioning to full-time photography include an overemphasis on gear and a lack of systems and marketing. Invest in areas beyond gear, such as marketing and collaboration, to grow your business.
• Don't stay small in terms of visibility; submit your work, collaborate with others, and reach out to potential partners.
• Find a mentor or coach to guide you in your business journey.
• Set boundaries and define what is enough for you to avoid constantly chasing more.
• Success is about creating an impact and leaving a legacy.
  
  Mentioned in this Episode
  1:1 Coaching with Nata
  Boost Your Confidence Workbook
  Accidental CEO
  
  Connect with Joy
  Website
  Youtube Channel
  Facebook

Support the show

• The wedding industry is experiencing a market correction, not a downturn.
• Data-driven insights are crucial for understanding market dynamics.
• Instagram is a key platform for client engagement and bookings.
• Personal branding is essential for building trust with potential clients.
• Tracking leads helps identify effective marketing strategies.
• Digital marketing has transformed how wedding businesses operate.
• Social media should serve a purpose in the sales funnel.
• Networking and collaboration can lead to more referrals.
• Customer engagement through reviews is vital for business growth.
• Showing up consistently on social media is necessary for success.
  
  Mentioned in this Episode
  1:1 Coaching with Nata
  Boost Your Confidence Workbook
  Accidental CEO
  
  Connect with Brandee
  Website
  Instagram
  Facebook
  TikTok
  Pintrest

Support the show

• Accidental entrepreneurship can lead to unexpected success.
• Understanding the transformation that high-end clients seek is crucial for developing a successful brand strategy.
• A high-end client experience should be personalized, thoughtful, and focused on delivering value.
• Identifying differentiators, brand values, and ideal clients are essential steps in developing a brand strategy for high-end clients.
  
  Mentioned in this Episode
  1:1 Coaching with Nata
  Boost Your Confidence Workbook
  Accidental CEO
  
  Connect with Bonnie
  Website
  Instagram
  Facebook

Support the show

• Building connections with clients and evoking true emotions are essential in wedding photography.
• Preparing clients for the wedding day and managing their expectations are crucial for a successful photography experience.
• Adapting to unexpected circumstances is necessary to ensure the quality of photographs is not compromised.
• Balancing intuition and shot lists allows for capturing both essential and spontaneous moments.
• Investing time in perfecting lighting can enhance the client experience and the overall outcome of the photographs. Lighting is a crucial element in wedding photography and can dramatically enhance the mood and atmosphere of a scene.
• Maintaining calm and mitigating stress is essential for a successful wedding day. Wedding photographers play a role in ensuring that the couple's experience is stress-free and memorable.
• Guiding couples in choosing locations and poses that reflect their personality is important for creating authentic and timeless images.
• Maintaining energy and focus throughout the wedding day requires proper self-care, including staying hydrated and having high-protein snacks.
• The post-wedding process involves careful image selection and editing to deliver the best possible photos to clients.
• Client feedback is valuable for improving and growing as a wedding photographer.
  
  Mentioned in this Episode
  1:1 Coaching with Nata
  Boost Your Confidence Workbook
  Accidental CEO
  
  Connect with Maddy
  Website
  

Support the show

• Having the right business structure is crucial for running daily operations and ensuring financial stability.
• Common mistakes made by new entrepreneurs include choosing the wrong business entity and not having clear agreements and legal contracts.
• Intellectual property (IP) encompasses trademarks, copyrights, patents, and trade secrets.
• Securing IP early on is essential to prevent others from copying ideas and to avoid lengthy legal battles.
• Key areas that require attention for long-term business success include business planning, IP protection, and financial management. Set up legal binding websites and contracts for clients
• Develop a strong marketing and brand strategy
• Utilize technology, including AI, in a sustainable and accountable way
• Understand the difference between branding and a brand
• Focus on structure and create a business plan
• Embrace change and stay resilient in the face of challenges
• Consider cultural differences and market dynamics when expanding internationally
  
  Mentioned in this Episode
  1:1 Coaching with Nata
  Boost Your Confidence Workbook
  Accidental CEO
  What's Missing from your Creative Business Strategy FREE QUIZ

Connect with Nancy
LinkTree

Support the show

The Accidental CEO Podcast is more than just a podcast; it's a community of creative minds eager to transform their accidental titles into intentional successes. So, if you're passionate about what you do but unsure how to fall in love with the business side of things, let Nata guide you. Subscribe to the Accidental CEO Podcast and join a vibrant community of creative entrepreneurs ready to make their mark on the business world. Together, let's turn your passion project into your success story.

For full show notes and resources head to accidentalceo.co/podcast

Takeaways

• Building a coaching business requires strategy and belief in oneself.
• Many new entrepreneurs have misconceptions about the ease of building a business.
• Crafting an effective message involves understanding who you are, what you do, who you serve, how you do it, and why you're the perfect person for the job.
• Coaching certifications may not fully prepare individuals for the entrepreneurial aspects of their business.
• Developing an entrepreneurial mindset and changing one's relationship with money are crucial for success.
• Personal growth and building a supportive community are integral to the entrepreneurial journey. Changing your mindset about money is crucial for success in business.
• Developing the entrepreneur mindset requires inner work, alignment, and defining your own vision of success.
• Balancing masculine and feminine energies in coaching is important for creating alignment and taking action.
• To differentiate beneficial tools from shiny objects, ask yourself if it adds value to your toolkit and aligns with your goals.
• Tyler Hall's upcoming book 'All the Places I've Actually Went' explores the journey of entrepreneurship and handling unexpected curveballs.
• Don't compare your chapter one to someone else's chapter 21. Focus on your own growth and progress.
• Failure is a part of the entrepreneurial journey, and it's important to learn from it and keep going.

Mentioned in this Episode
1:1 Coaching with Nata
Boost Your Confidence Workbook
Miller's Ad

Connect with Tyler
Instagram
Facebook

Support the show

Mollie also delves into strategies for launching successful digital products, building online engagement, and nurturing content to drive sales. She emphasizes the importance of laying a strong foundation for content creation by identifying content pillars and effectively planning content. Known for her preference for TikTok, Mollie shares tips on overcoming creative blocks and staying authentic in branding without oversharing.

She stays ahead in digital marketing by blending her brand identity with emerging trends. Mollie offers coaching services and VIP days to help clients refine their marketing strategies. Believing that failure is a natural part of the entrepreneurial journey, she encourages resilience and perseverance along the way.

The Accidental CEO Podcast is more than just a podcast; it's a community of creative minds eager to transform their accidental titles into intentional successes. So, if you're passionate about what you do but unsure how to fall in love with the business side of things, let Nata guide you. Subscribe to the Accidental CEO Podcast and join a vibrant community of creative entrepreneurs ready to make their mark on the business world. Together, let's turn your passion project into your success story.

For full show notes and resources head to accidentalceo.co/podcast

Takeaways

• Nurturing content is important for building an audience and generating sales.
• Identify your content pillars and plan out your content to ensure consistency.
• TikTok is a preferred platform for content creation due to its ease of use.
• Overcome creative blocks by brainstorming and finding a structure that works for you.
• Authenticity is key in branding and connecting with your audience.
• Find the balance between authenticity and oversharing to maintain a positive brand image.
• Stay ahead of the curve in digital marketing by combining your brand identity with current trends.
• Mollie offers coaching services and VIP days to help clients with their marketing strategies.
• Failure is a natural part of the business journey, and resilience is key to success.
  
  
  Mentioned in this Episode
  1:1 Coaching with Nata
  Boost Your Confidence Workbook
  Connect with Mollie
  Website
  Instagram
  TikTok

Support the show

• Copywriters need to be strategists, not just writers, to provide value to clients.
• AI tools can be helpful in certain aspects of copywriting, but they are not a replacement for human creativity and strategic thinking.
• Having a business mindset and formalizing processes is essential for growth and success as a freelance writer or copywriter.
• A background in English literature can provide a strong foundation for copywriting, as it develops writing skills and the ability to construct persuasive arguments. Understanding the operations of a business and gaining confidence as a business owner are crucial for success.
• Progressing from small to high-paying projects requires continuous learning and improvement.
• Acquiring knowledge in sales, psychology, branding, and marketing is essential for effective copywriting.
• Measuring success in copywriting involves tangible outcomes such as more inquiries and bookings.
• Tailoring copywriting to the unique needs of creative entrepreneurs requires customer interviews and a deep understanding of their ideal clients.
• Setting self-defined goals and aspirations is important to avoid comparison and focus on personal success.
• Learning from failure and improving client experience are key to growth and success in business.
  
  Mentioned in this Episode
  1:1 Coaching with Nata
  Boost Your Confidence Workbook
  Timeline Pro App
  
  
  Connect with Kayla
  Instagram
  Website

Support the show

Joey offers invaluable insights into the world of digital marketing, including the importance of targeting your ideal audience, crafting tailored ads, and utilizing innovative strategies to stand out in a saturated market. He also discusses the crucial role of transparency when working with marketing agencies and shares actionable tips for improving your website's SEO, lead generation, and overall online presence.

In addition to his professional journey, Joey shares a deeply personal story about his father's wrongful conviction and how it has shaped his perspective on life and resilience. This episode is packed with practical advice and inspiration for anyone looking to elevate their business through strategic marketing.

Key Takeaways:

• How to create highly targeted and effective digital marketing campaigns.
• The importance of transparency and clear deliverables when working with a marketing agency.
• Tips for optimizing your website for SEO and user experience.
• The power of resilience and turning adversity into opportunity.

Mentioned in the Episode:
1:1 Coaching with Nata
Honeybook Discount code

Connect with Joey

Support the show

• Cloning your best client involves identifying the people you've worked with that you wish you could work with over and over again and creating a marketing plan around that exact person.
• Finding the right client is important for job satisfaction and happiness in your business.
• The Book More Wedding Summit is a free online conference where wedding professionals can learn how to book more of the clients they want.
• Nata Salvatori will be speaking at the summit about selling from a place of love.
• Refusing to quit and seeing failures as opportunities for learning and growth are important skills for business success.
  
  Mentioned in this Episode
  Book More Weddings Summit
  1:1 Coaching with Nata
  Boost Your Confidence Workbook
  
  
  Connect with Heidi
  Instagram
  Website

Support the show

• Collaboration with others, such as Sony, can provide opportunities for personal and artistic growth.
• Facing fear and embracing creativity can lead to powerful and meaningful art.
• Starting a podcast can be a creative way to explore the balance between business and personal life.
• Being authentic and true to yourself is key to standing out in a saturated market.
  
  Mentioned in this Episode
  Accidental CEO
  1:1 Coaching with Nata
  Boost Your Confidence Workbook
  
  
  Connect with Jen
  Website - Photography site
  Instagram- Photography
  Speaker Website
  Speaker Instagram
  
  
  

Support the show

• Finding clarity and trying different things can lead to success.
• Support from family and loved ones is crucial during career transitions.
• Scaling a business without sacrificing time can be achieved by focusing on solo entrepreneurship.
• Service providers can monetize their knowledge by identifying what they are already getting paid for and offering it as a skill or training others.
• The mindset of service providers who want to scale is to find what is enough and have a clear path to get there. Define success on your own terms and don't feel pressured to chase growth at all costs.
• Find balance in your life and prioritize learning to stay fulfilled and happy.
• Simplicity is key in business, and celebrating first wins can build momentum.
• Adapt and thrive in the digital space by staying curious, exploring outside your industry, and embracing change.
• Embrace unpredictability and setbacks as part of the journey to success.
• Incorporate email and affiliate marketing strategies to sharpen your sales techniques and leverage existing assets.
• Knowledge is the ultimate equalizer and has the power to change lives.

Mentioned in this Episode
Accidental CEO
1:1 Coaching with Nata
Boost Your Confidence Workbook


Connect with Allan
LinkedIn
YouTube
Facebook

Support the show

• Believe in yourself and go after your dreams, regardless of what others think.
• Cultivate and maintain joy by allowing yourself to feel all emotions and focusing on what you can control.
• International retreats provide an opportunity to leave your comfort zone and create a new reality.
• Integrate personal development and professional achievement by recognizing that they are interconnected.
• Transferable skills from previous experiences can be valuable in your entrepreneurial journey.
• Focus on your own business and beliefs, rather than worrying about what others think.
• Failure is an opportunity to learn and grow.
  
  Mentioned in this Episode
  Timeline Pro App
  1:1 Coaching with Nata
  Boost Your Confidence Workbook
  
  
  Connect with Tamar
  Instagram
  Website
  Facebook

Support the show

• The Power of Email Marketing
• Misconceptions About Email Marketing
• Staying Creative and Engaging in Email Content
• Integrating Email Marketing into a Digital Marketing Strategy
• Fun and Profitable Email Campaigns
• Tailoring Services to Client Needs
• Misconceptions About Email Marketing
• Timeframe for Seeing Results in Email Marketing

Mentioned in this Episode
1:1 Coaching with Nata
Boost Your Confidence Workbook

Connect with Shannon
Instagram
Website

Support the show

The Accidental CEO Podcast is more than just a podcast; it's a community of creative minds eager to transform their accidental titles into intentional successes. So, if you're passionate about what you do but unsure how to fall in love with the business side of things, let Nata guide you. Subscribe to the Accidental CEO Podcast and join a vibrant community of creative entrepreneurs ready to make their mark on the business world. Together, let's turn your passion project into your success story.

For full show notes and resources head to accidentalceo.co/podcast

Takeaways

• Photography is not just about capturing moments, but about telling stories and preserving memories.
• Printed photographs have a lasting impact and hold more value than digital images.
• Brand alignment is important when choosing print products to offer, as it should complement the photographer's style and vision.
• Simplifying product offerings and eliminating overwhelming choices can help clients make decisions more easily. Unpack your own trauma behind money to develop a healthy pricing strategy.
• Adopt a growth mindset and persist in learning and growing through sales.
• Understand and present the value of tangible memories to clients.
• Recognize that clients are willing to spend money on meaningful experiences and memories.
• Price albums and products based on your cost of doing business and desired net revenue.
• Showcase and allow clients to touch and feel albums to increase their desire to purchase.

Mentioned in this Episode
1:1 Coaching with Nata
Boost Your Confidence Workbook

Connect with Mollie
Website
Instagram
TikTok

Support the show

• Practice rigorous optimism and be relentlessly alive in the face of challenges.
• Cut out aspects of your life or business that are not aligned with your goals.
• Use personal narratives to motivate teams and connect with others.
• Embrace change and adapt to the evolving landscape of your industry.

Connect with Jonathan Bogner

If you’re interested in learning more about Jonathan’s work or sharing your own personal story, you can connect with him through his websites:

• For business inquiries and reality show ideas: Bogner Entertainment Inc.
• To share personal health stories: personalstories.net

For full show notes and resources head to Accidental CEO

Support the show

Takeaways

• Discovering and owning your authentic self is crucial for personal and professional growth.
• Building self-confidence involves challenging yourself and stepping out of your comfort zone.
• Connecting with ideal clients requires being true to yourself and showing up authentically.
• Defining an authentic brand involves understanding your values, strengths, and the impact you want to make.
• Remembering your why and staying aligned with your purpose is essential for long-term success.

Mentioned in this Episode
1:1 Coaching with Nata
Boost Your Confidence Workbook

Connect with Burcu
Instagram
The Website

Support the show

• Neurodivergent entrepreneurs face unique challenges and strengths in managing their businesses.
• Regulating emotions through music can help neurodivergent individuals process and transition between different emotional states.
• Enhancing focus and concentration can be achieved through specialized music, such as binaural beats or tongue drum music.
• Outsourcing tasks and seeking help is crucial for neurodivergent business owners to manage overwhelm and focus on their strengths.
• Understanding neurodiversity can influence the services and operations of a business, allowing for better connection and support for clients. Music therapy is a field that uses music to achieve non-musical goals, such as improving communication, motor skills, and emotional well-being.
• Techniques in music therapy include composition, recreation of songs, and improvisation, which can help individuals process emotions and develop flexible thinking.
• Gabby Giffords' story is a powerful example of the effectiveness of music therapy in healing from traumatic brain injuries.
• Neurodivergent individuals may face challenges in networking, but practicing and finding supportive environments can help overcome these obstacles.
• Entrepreneurship can be a great fit for neurodivergent individuals, as it allows for flexibility and the ability to pursue multiple interests.

Mentioned in this Episode
1:1 Coaching with Nata
Boos Your Confidence Workbook

Connect with Samantha Foote
Instagram
The Website

Support the show

• Transitioning from a hobby to a full-time business requires careful planning and financial stability.
• Systems and workflows are essential for running a successful business and staying organized.
• Capturing standard operating procedures (SOPs) and training others allows business owners to delegate tasks and focus on growth.
• As a business owner evolves, priorities and workflows may change, requiring adjustments to systems and processes. Regularly assess and evolve your SOPs to keep up with the changing needs of your business.
• Invest in a good CRM tool to centralize your contracts, questionnaires, and forms.
• Choose a CRM platform that aligns with your business and serves your audience well.
• Don't overthink decisions, set a timeline, make a choice, and adjust if needed.
• Personalize your communication with potential clients to stand out and build connections.
• Get your financial house in order from the beginning by hiring an accountant and bookkeeper.

Mentioned in this Episode
Accidentalceo.co
25% OFF Honeybook

Connect with Dolly Delong
Instagram
The Website

Support the show

• Start with a social media platform that you enjoy and find easy to use.
• Networking events and online groups can be great opportunities to connect with potential clients and build relationships.
• Authenticity is key in networking and social media. Show up as your true self and make genuine connections.
• Practice talking to the camera to become more comfortable with showing up authentically on social media.

For full show notes and resources head to accidentalceo.co/podcast

Mentioned in this Episode
Accidentalceo.co
Free Resource: 5 ESSENTIAL TIPS FOR BUILDING YOUR 
BRAND AND ONLINE PRESENCE

Connect with Angelica Pompy
Instagram
The Website

Support the show

• Integrative hypnosis combines various techniques, such as hypnosis, affirmations, tapping, essential oils, and sound, to address individual needs.
• Simple strategies like affirmations and breath techniques can be highly effective in managing stress and anxiety.
• Creating a positive morning routine, including gratitude practice and self-affirmation, can improve sleep quality.
• When exploring hypnosis, approach it with curiosity and attend a self-hypnosis masterclass to demystify the process.

For full show notes and resources head to accidentalceo.co/podcast

Mentioned in this Episode
Accidentalceo.co
Book - Goodbye Anxiety, Hello Freedom

Connect with Stephanie Dalfonzo
Website
Instagram

Support the show

• Implement systems and workflows early in your business to ensure scalability and efficiency.
• Invest in a CRM and customize workflows to reflect your brand and voice.
• Utilize project management tools and automation to streamline processes.
• Start small and customize workflows as your business evolves.

For full show notes and resources head to accidentalceo.co/podcast

Mentioned in this Episode
Accidentalceo.co
Get 25% OFF Honeybook

Connect with Melissa Rich
Virtually Done Systems
Instagram

Support the show

• Taking a chance on yourself can lead to unexpected success.
• Starting before you feel fully prepared can lead to growth and learning.
• Helping others and making a positive impact can be a fulfilling aspect of any career.
• Mentorship and learning from experienced professionals can greatly influence one's career trajectory.

For full show notes and resources head to accidentalceo.co/podcast

Mentioned in this Episode
Accidentalceo.co
Timeline Pro App

Connect with Rich Coleman
Instagram
The Photo Mentorship

Support the show

As she transitioned from capturing moments to mentoring minds, Alora developed a comprehensive mentoring program aimed at helping photographers elevate their businesses. She discusses the pivotal strategies that fueled her growth, from leveraging Instagram marketing to crafting a compelling personal brand. Alora also delves into the philosophy of being a 'soft CEO'—achieving a profitable, yet peaceful business life without giving up your weekends.

Tune in to hear Alora's candid take on the challenges of pricing, the significance of a well-crafted website, and the mindset shifts necessary to overcome self-doubt. Whether you're a budding photographer or a seasoned entrepreneur, Alora's advice on valuing your work, handling imposter syndrome, and rethinking your approach to money and pricing will leave you empowered to take your business to new heights. Don't miss this transformative conversation on Accidental CEO.

Takeaways

• Success in the wedding photography industry requires effective marketing and understanding how to book clients.
• Underpricing can lead to burnout and resentment, while raising prices can attract higher-paying clients.
• Building a team can help scale a wedding photography business and free up time for the photographer.
• Transitioning from photography to mentoring requires a shift in mindset and the ability to teach and mentor others.
• A successful mentoring program for wedding photographers should focus on marketing, sales, pricing, and attracting dream clients. Value your work and communicate that value to attract ideal clients
• Build a personal brand and create a strong online presence
• Experiment with pricing and detach yourself emotionally from business decisions
• Focus on marketing strategies that reach your target audience
• Invest in a well-designed website to control the client journey
• Overcome self-doubt and imposter syndrome by embracing growth and leadership

For full show notes and resources head to accidentalceo.co/podcast

Mentioned in this Episode
Accidentalceo.co
Timeline Pro App

Connect with Alora Rachelle
Instagram
Alora's Podcast
Register for her free masterclass

Support the show

Krista dives deep into her accidental journey into bookkeeping, debunking the myth that it's all about math. Instead, she explains it's crucial for tracking income and expenses accurately. She outlines the distinct roles of bookkeepers and CPAs, emphasizing the critical nature of collaborating with a CPA for comprehensive financial oversight and tax preparation.

Throughout the episode, Krista addresses the significant discrepancies in how financial skills are taught to men and women, advocating for women to adopt a more intentional and collaborative approach to managing finances. She shares personal anecdotes about educating her daughters on money management, stressing the importance of involving young ones early to cultivate financial literacy and independence.

Additionally, Krista sheds light on the often misunderstood world of tax write-offs and deductions. She clarifies what counts as a deduction, the necessity of proving expenses, and navigates the blurry lines between personal and business expenses, particularly in creative professions.

Whether you're a seasoned entrepreneur or just starting out, Krista's insights on using mileage deductions for car expenses, the intricacies of home office deductions, and the critical differences between contractors and employees are invaluable.

Main Takeaways

• Bookkeeping is not about math but about tracking income and expenses.
• Working with a CPA is important for tax preparation and getting a bigger-picture view of your finances.
• Women need to be more intentional and collaborative in managing their money.
• Teaching children about money management from an early age is crucial for their financial literacy and independence.
• Tax write-offs and deductions are expenses that are considered normal and necessary for a business. Understand the difference between personal and business expenses when claiming tax deductions.
• Consider using mileage deductions for car expenses, especially for frequent business travel.
• Be aware of the rules and potential drawbacks of claiming home office deductions.
• Avoid red flags that may increase the likelihood of an audit, such as consistently reporting low profits or underreporting income.
• Differentiate between contractors and employees to ensure proper classification and avoid legal issues.
• Know the requirements for sending 1099s to contractors and utilize third-party processors to simplify the process.
• Strive for financial control and empowerment to make a positive impact in the world.

For full show notes and resources head to accidentalceo.co/podcast

Mentioned in this Episode
Accidentalceo.co
Timeline Pro App

Connect with Krista McClellan
https://www.instagram.com/moneymakingmammas/
https://www.facebook.com/moneymakingmammas/
Freebie

Support the show

Main Takeaways:

• David's transition from dreaming of flying to becoming a passionate photographer.
• The inception and growth of the Photo Mentorship program.
• Personal anecdotes of battling and overcoming imposter syndrome in photography and business.
• The significance of mentorship and asking the right questions to foster growth and self-confidence.
• Practical advice for aspiring photographers and entrepreneurs on embracing challenges and believing in their potential.

Join us for an episode filled with inspiration, practical wisdom, and strategies to conquer imposter syndrome, whether you're behind the camera or leading a team. David's story is a testament to the power of perseverance, the importance of mentorship, and the journey toward embracing one's true potential.

For full show notes and resources head to photobizeducation.com/podcast

Mentioned in this Episode
photobizeducation.com
Timeline Pro App

Connect with David Molnar
The Photo Mentorship
Instagram - @davidmolnar
@photomentorship
David's book

Support the show

• The pivotal role of passion in driving side hustle success.
• Strategies for balancing a demanding full-time job with entrepreneurial aspirations.
• The importance of continuous learning and embracing new challenges.
• Practical tips for transitioning a hobby into a profitable business.
• Insights into managing personal life, including family and self-care, while growing a side hustle.
• Encouragement for those hesitant to take the leap due to fear of imperfection or failure.

Tune in to get inspired and learn how to navigate the exciting, challenging path from passion to profession with grace and determination.

For full show notes and resources head to photobizeducation.com/podcast

Mentioned in this Episode
photobizeducation.com

Connect with Nicole Dennis
www.nicoleanne.ca
Instagram - @nicoleannephoto
FB: @nicoleannephotog 
Pinterest: @nicoleannephoto 

Support the show

• Prioritize saving for retirement and work with a financial advisor to create a personalized plan.
• Balance investing and paying off debt to achieve long-term financial goals.
• Avoid keeping large sums of money in low-interest savings accounts and seek higher returns through investments.
• Misconceptions about working with a Financial Advisor

For full show notes and resources head to photobizeducation.com/podcast

Mentioned in this Episode
photobizeducation.com
Timeline Pro App

Connect with Chari Rigby
www.raymondjames.com/charirigby
Instagram - @cerrj2020
Email: chari.rigby@raymondjames.com

Support the show

• Work-life balance is a myth, and entrepreneurs should focus on work-life integration instead.
• Trust within a team is crucial, and there are two types of trust: infant trust and immature trust.
• Avoiding feedback is a detrimental belief that hinders personal and professional growth.
• Entrepreneurs should be open to feedback and create a culture of trust and communication within their teams. Be open to receiving feedback and overcome defensiveness to foster personal growth and connection.
• To effectively scale a vision, focus on how it aligns with and supports the individual visions of team members.
• Culture is about how people relate to each other, and a strong culture can drive business growth and performance.
• In small and medium-sized businesses, letting go of control and empowering others is crucial for scaling operations.
• Use a single aim question to guide decision-making and ensure alignment with the vision.
• Start by getting clear on your vision and communicate it effectively to your team.

For full show notes and resources head to photobizeducation.com/podcast

Mentioned in this Episode
photobizeducation.com
Timeline Pro App

Resource from Chad Brown - The 5 Deadly Founder Beliefs

Connect with Chad Brown
Chad Brown on IG

Support the show

The Accidental CEO Podcast is more than just a podcast; it's a community of creative minds eager to transform their accidental titles into intentional successes. So, if you're passionate about what you do but unsure how to fall in love with the business side of things, let Nata guide you. Subscribe to the Accidental CEO Podcast and join a vibrant community of creative entrepreneurs ready to make their mark on the business world. Together, let's turn your passion project into your success story.

Takeaways

• Capture behind-the-scenes moments to showcase your value and connect with potential clients.
• Share your client experience to educate and engage with your audience.
• Overcome the fear of showing up by realizing that your dream clients are waiting for you.
• Be real and authentic in your online interactions to build trust and connect with your audience. Showing up authentically online allows clients to connect with the real you and builds trust.
• There is no need to niche down in photography; versatility can lead to business expansion and resilience.
• Creating connections and collaborating with vendors can lead to referrals and new clients.
• Strategic marketing and segmenting different photography genres can attract specific clients while still showcasing versatility.
• Not showing up online can result in missed opportunities and a lack of visibility in the industry.

For full show notes and resources head to photobizeducation.com/podcast

Mentioned in this Episode
photobizeducation.com
Freebie - Behind the Scenes in Your Daily Life

Connect with Quiana Marie
https://quiannamarie.com/

Support the show

The Accidental CEO Podcast is more than just a podcast; it's a community of creative minds eager to transform their accidental titles into intentional successes. So, if you're passionate about what you do but unsure how to fall in love with the business side of things, let Nata guide you. Subscribe to the Accidental CEO Podcast and join a vibrant community of creative entrepreneurs ready to make their mark on the business world. Together, let's turn your passion project into your success story.

Takeaways

• Plan your website and pay attention to SEO and copywriting to improve visibility on Google.
• Monitor metrics such as impressions and clicks to track website performance.
• Ranking on Google's first page is crucial for attracting organic traffic.
• Create high-quality content that answers users' questions to improve SEO. Getting reviews on your Google profile can improve your page ranking and visibility in search results.
• Focusing on portfolio and session highlights can help target specific locations, venues, and types of events.
• A good blog should have a moderate number of photos (around 15-20) to avoid overwhelming visitors and optimize page speed.
• Using section headings (H tags) in blogs can help improve search rankings and highlight important information.
• Neglecting SEO is a common mistake among creatives, and investing in SEO from the beginning is crucial for long-term business success.
• SEO requires continuous maintenance and updates to keep up with changing algorithms and maintain an active website presence.
• April Brown offers SEO and copywriting services to help transform websites into effective sales machines.
• April Brown enjoys hiking and spending time outdoors.
• April Brown can be found on her website aprilbrown.co and on social media platforms.

For full show notes and resources head to photobizeducation.com/podcast

Mentioned in this Episode
photobizeducation.com
Timeline Pro App

Connect with April Brown
Aprilbrown.co
@aprilbrownco

Support the show

1:42 - Success in Wedding Photography

4:16 - Working with Your Spouse

7:04 - Building an Associate Team

18:28 - Working with Associates

22:40 - Associate Team Workflows

37:20 - Successfully Managing a Team

Mentioned in this Episode

photobizeducation.com

Connect with Cayla

carhartphotography.com

instagram.com/carhartphotography

facebook.com/CarhartPhotography

Support the show

• Understanding the cost of doing business is crucial for growing your photography business.
• Setting prices based on value and not personal preferences is important to ensure profitability.
• Using data to track leads, conversions, and client feedback can help make informed business decisions.
• Increasing prices incrementally based on experience, education, and client demand is a strategic approach. Experiment with your pricing to find the right balance between working less and making more money.
• Don't be afraid to increase your prices and see how clients respond.
• When handling price inquiries, be confident in your value and don't assume clients' budgets.
• Cooking and baking can be a fun and creative outlet outside of photography.

For full show notes and resources head to accidentalceo.co/podcast

Mentioned in this Episode
Learn To Price - FREE RESOURCE
accidentalceo.co
nsphotobook.com
CODB Calculator

Connect with John Mansfield
@witt.pod
@allheartphoto

Support the show