Soapbox Sat, 07 Mar 2026 19:22:03 -0500 https://www.buzzsprout.com/2313173 en-gb © 2026 Soapbox yes 066c9038-a9d9-51d3-b11a-959792415b7c Ice.Blue.Sky episodic false Welcome to our very own podcast sessions where the three directors of Ice Blue Sky get on their collective Soapbox to talk about all the pressing issues around B2B business growth. Covering ABM, Lead Generation and Sales & Channel Enablement strategies, there’s a lot to discuss!

You can find us on Spotify, LinkedIn, and YouTube. Tell us what you want to hear; we might just invite you on for a chat!

]]> Buzzsprout (https://www.buzzsprout.com) Ice.Blue.Sky https://storage.buzzsprout.com/hvu7y13msf5uqw1ub2pjnzb3nc2j?.jpg Soapbox Episode 16 - Beyond the Art of the Possible Episode 16 - Beyond the Art of the Possible Beyond the Art of the Possible: How Channel Partners Win with Outcome-Based Selling

In this episode of Soapbox, Charlotte and Francesca sit down with Robin Johnston from Cisco to explore the evolving landscape of B2B tech sales in the UK market. Robin shares insights on why traditional "art of the possible" pitches are falling flat with today's discerning buyers, and how successful channel partners are pivoting to outcome-based selling strategies.

]]> Beyond the Art of the Possible: How Channel Partners Win with Outcome-Based Selling

In this episode of Soapbox, Charlotte and Francesca sit down with Robin Johnston from Cisco to explore the evolving landscape of B2B tech sales in the UK market. Robin shares insights on why traditional "art of the possible" pitches are falling flat with today's discerning buyers, and how successful channel partners are pivoting to outcome-based selling strategies.

]]> Ice.Blue.Sky Buzzsprout-17350754 Tue, 17 Jun 2025 11:00:00 +0100 1642 1 16 full false Episode 15 - AI Therapy 101 Episode 15 - AI Therapy 101 A reality check-in to explore AI and its role within the marketing and sales arena.


]]> A reality check-in to explore AI and its role within the marketing and sales arena.


]]> Ice.Blue.Sky Buzzsprout-17150278 Tue, 13 May 2025 10:00:00 +0100 1964 1 15 full false Episode 14 - How human is the buying experience? Episode 14 - How human is the buying experience? Tune in to hear Graham and Charlotte from Ice Blue Sky interview Marta George, Head of Account-Based Marketing at Ping Identity.

They explore the fundamental truth that effective business communication is ultimately human-to-human. Their conversation emphasises that regardless of complex marketing strategies, we're all people trying to connect with other people who might find genuine value in what we offer.

]]> Tune in to hear Graham and Charlotte from Ice Blue Sky interview Marta George, Head of Account-Based Marketing at Ping Identity.

They explore the fundamental truth that effective business communication is ultimately human-to-human. Their conversation emphasises that regardless of complex marketing strategies, we're all people trying to connect with other people who might find genuine value in what we offer.

]]> Ice.Blue.Sky Buzzsprout-16750867 Fri, 07 Mar 2025 12:00:00 +0000 1549 1 14 full false Episode 13 - Marketing in the Tech Sector Episode 13 - Marketing in the Tech Sector In this episode of The Soapbox we are joined by Kimberly Moss, CMO of Natilik, and Dave Hughes, Marketing Manager of Ampito, to delve into the evolving landscape of marketing in the tech sector. Our panel explores the growing challenges and the practical strategies that are working well across various customer segments and goals. We also examine the critical role of marketing leaders and the barriers they face in driving their organisations forward.

]]> In this episode of The Soapbox we are joined by Kimberly Moss, CMO of Natilik, and Dave Hughes, Marketing Manager of Ampito, to delve into the evolving landscape of marketing in the tech sector. Our panel explores the growing challenges and the practical strategies that are working well across various customer segments and goals. We also examine the critical role of marketing leaders and the barriers they face in driving their organisations forward.

]]> Ice.Blue.Sky Buzzsprout-16622284 Fri, 14 Feb 2025 13:00:00 +0000 2123 1 13 full false Episode 12 - Partner Marketing: Creating Positive Partner Experiences Episode 12 - Partner Marketing: Creating Positive Partner Experiences In this episode of the Soapbox we are joined by Melanie Scott and Devon Rowe, to delve into the role partner marketing can play in building strong relationships between partners and vendors - to ultimately unlock opportunities to deliver increased value to the end customer. We explore the value of Hackathons, and what is vital in creating positive partnering experiences.

]]> In this episode of the Soapbox we are joined by Melanie Scott and Devon Rowe, to delve into the role partner marketing can play in building strong relationships between partners and vendors - to ultimately unlock opportunities to deliver increased value to the end customer. We explore the value of Hackathons, and what is vital in creating positive partnering experiences.

]]> Ice.Blue.Sky Buzzsprout-16519339 Tue, 28 Jan 2025 17:00:00 +0000 1733 1 12 full true Episode 11 - A look ahead to 2025 Episode 11 - A look ahead to 2025 While predictions are a tricky business, Charlotte, Graham and Francesca explore what happened in 2024, and what they think/hope will happen in 2025 - a journey through B2B!


]]> While predictions are a tricky business, Charlotte, Graham and Francesca explore what happened in 2024, and what they think/hope will happen in 2025 - a journey through B2B!


]]> Ice.Blue.Sky Buzzsprout-16442626 Wed, 15 Jan 2025 15:00:00 +0000 1611 1 11 full false Episode 10 - Will sales and marketing alignment ever really happen? Episode 10 - Will sales and marketing alignment ever really happen? A meaty topic - and one we've been debating for more than 25 years! On this episode we discuss:

- What's stopping it from happening?

- What are some quick wins you could do now?

- Where have we seen it work?


]]> A meaty topic - and one we've been debating for more than 25 years! On this episode we discuss:

- What's stopping it from happening?

- What are some quick wins you could do now?

- Where have we seen it work?


]]> Ice.Blue.Sky Buzzsprout-15700199 Thu, 05 Sep 2024 10:00:00 +0100 1135 1 10 full false Episode 9 - The realities of being a CRO Episode 9 - The realities of being a CRO A relatively new term, this job role has a myriad of both possibilities and interpretations. Here we chat with Chris Muir, CRO of Prospoke, a Netsuite partner, on what's involved, what you need to consider and how to make the role a reality.


]]> A relatively new term, this job role has a myriad of both possibilities and interpretations. Here we chat with Chris Muir, CRO of Prospoke, a Netsuite partner, on what's involved, what you need to consider and how to make the role a reality.


]]> Ice.Blue.Sky Buzzsprout-15581398 Wed, 14 Aug 2024 10:00:00 +0100 1161 1 9 full false Episode 8 - The Benefits of Adopting a Growth Mindset and How to Achieve It Episode 8 - The Benefits of Adopting a Growth Mindset and How to Achieve It In this episode, we talk with our mindset coach, Ilse Passet. At Ice Blue Sky, we're on a journey of personal and professional growth, and our coach has played a crucial role in this process.

Taking this step was a leap of faith, but we realised the importance of discovering the unknown. Join us as we discuss the journey, the challenges, and the significant impact it has had on our business.

]]> In this episode, we talk with our mindset coach, Ilse Passet. At Ice Blue Sky, we're on a journey of personal and professional growth, and our coach has played a crucial role in this process.

Taking this step was a leap of faith, but we realised the importance of discovering the unknown. Join us as we discuss the journey, the challenges, and the significant impact it has had on our business.

]]> Ice.Blue.Sky Buzzsprout-15514102 Thu, 01 Aug 2024 14:00:00 +0100 1986 full false Episode 7 - Creating the Commercial Marketer Episode 7 - Creating the Commercial Marketer In this episode we are joined by Richard O'Connor, CEO of B2B Marketing, and we couldn't believe how this episode flew by! We chatted through how and why marketers need to elevate their conversation to board level and really champion themselves - I feel we may have a part two coming!!

]]> In this episode we are joined by Richard O'Connor, CEO of B2B Marketing, and we couldn't believe how this episode flew by! We chatted through how and why marketers need to elevate their conversation to board level and really champion themselves - I feel we may have a part two coming!!

]]> Ice.Blue.Sky Buzzsprout-15270831 Tue, 18 Jun 2024 16:00:00 +0100 1581 full false Episode 6 - Partner Marketing: Does success lie in the "purpose"? Episode 6 - Partner Marketing: Does success lie in the "purpose"? Challenged with only 20 minutes and the vast subject of partner marketing, we hone in on finding the key to success. In this episode, we were joined by Kristian Blackshaw, Head of Partner Marketing, AVEVA and Richard Eglon, CMO Nebula, to bring a perspective from large-scale global vendors and localised owner-managed services businesses, coupled with what Ice.Blue.Sky experience as a specialised agency working with vendors and partners alike.

]]> Challenged with only 20 minutes and the vast subject of partner marketing, we hone in on finding the key to success. In this episode, we were joined by Kristian Blackshaw, Head of Partner Marketing, AVEVA and Richard Eglon, CMO Nebula, to bring a perspective from large-scale global vendors and localised owner-managed services businesses, coupled with what Ice.Blue.Sky experience as a specialised agency working with vendors and partners alike.

]]> Ice.Blue.Sky Buzzsprout-15249462 Fri, 14 Jun 2024 11:00:00 +0100 2317 1 6 full false Episode 5 - Announcing Blue Cloud AI, a joint venture between Ice Blue Sky and Cloudapps Episode 5 - Announcing Blue Cloud AI, a joint venture between Ice Blue Sky and Cloudapps Finally, a practical AI application for marketers! Accelerate the time from insight to ROI and elevate your role in the business. We discuss how it works in practice.

]]> Finally, a practical AI application for marketers! Accelerate the time from insight to ROI and elevate your role in the business. We discuss how it works in practice.

]]> Ice.Blue.Sky Buzzsprout-15196801 Wed, 05 Jun 2024 11:00:00 +0100 1205 1 5 full false Episode 4 - What's all the hype around Ideal Customer Profiling Episode 4 - What's all the hype around Ideal Customer Profiling Ideal Customer Profiling - get it wrong and your ABM project can derail when it comes to results, but who should be involved? And why is it not just marketing's problem? With Robert Norum we get back on the Soapbox and discuss!

]]> Ideal Customer Profiling - get it wrong and your ABM project can derail when it comes to results, but who should be involved? And why is it not just marketing's problem? With Robert Norum we get back on the Soapbox and discuss!

]]> Ice.Blue.Sky Buzzsprout-14911851 Thu, 18 Apr 2024 11:00:00 +0100 2241 1 4 full false Episode 3 - Using offline to help tech brands stand out Episode 3 - Using offline to help tech brands stand out The tech sector is crowded, and often a sea of blue, our Soapboxers examine how offline channels can be used to great effect when it comes to standing out and grabbing attention.

]]> The tech sector is crowded, and often a sea of blue, our Soapboxers examine how offline channels can be used to great effect when it comes to standing out and grabbing attention.

]]> Ice.Blue.Sky Buzzsprout-14855636 Tue, 09 Apr 2024 11:00:00 +0100 1210 1 3 full false Episode 2 - Revenue Enablement and the Role of the CRO Episode 2 - Revenue Enablement and the Role of the CRO Join us for episode 2 of Soapbox where we unlock the secrets of revenue enablement. Discover the true meaning behind this powerful concept and learn how it can fuel your business's growth. We'll delve into the common challenges organisations face and provide valuable insights to help you navigate them. Plus, gain valuable perspectives on the Chief Revenue Officer (CRO) role and hear key findings from our latest research piece, "Revenue Enablement in the Tech Sector."

]]> Join us for episode 2 of Soapbox where we unlock the secrets of revenue enablement. Discover the true meaning behind this powerful concept and learn how it can fuel your business's growth. We'll delve into the common challenges organisations face and provide valuable insights to help you navigate them. Plus, gain valuable perspectives on the Chief Revenue Officer (CRO) role and hear key findings from our latest research piece, "Revenue Enablement in the Tech Sector."

]]> Ice.Blue.Sky Buzzsprout-14855483 Tue, 09 Apr 2024 11:00:00 +0100 1198 1 2 full false Episode 1 - Welcome! Episode 1 - Welcome! Welcome to what is our first podcast, in what will be a series of conversations around the broad subject of ABM, Lead Generation and Sales Enablement. 

In this session Charlotte, the CEO of Ice Blue Sky discusses the complexity of the MQL and is it the right metric to base success on in the ever-increasing complicated world of Marketing in the Tech sector. Listen to hear the view of all three directors as they navigate around this subject, and how perhaps we need to start evaluating this metric in a more diverse way.

]]> Welcome to what is our first podcast, in what will be a series of conversations around the broad subject of ABM, Lead Generation and Sales Enablement. 

In this session Charlotte, the CEO of Ice Blue Sky discusses the complexity of the MQL and is it the right metric to base success on in the ever-increasing complicated world of Marketing in the Tech sector. Listen to hear the view of all three directors as they navigate around this subject, and how perhaps we need to start evaluating this metric in a more diverse way.

]]> Ice.Blue.Sky Buzzsprout-14450686 Tue, 06 Feb 2024 16:00:00 +0000 1643 1 1 full false