StrategyCast

The New Marketing Skill That Matters More Than Prompt Engineering, feat. Dan Nestle

Tue, 14 Jul 2026 15:00:00 -0600

Prompt engineering is useful, but it isn't the marketing skill that will define the future. In this episode, Lori Jones and Dan Nestle explain why strategic thinking, authority, and AI-powered research are becoming the real competitive advantage for modern marketers.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

01:56 Dan's marketing journey and building enterprise brands
04:41 How AI would have transformed marketing at Mitsubishi Heavy Industries
12:25 AI's biggest impact on content creation and research
15:15 Can AI shorten complex B2B sales cycles?
17:25 Using AI to improve organizational alignment
19:47 Competitive analysis in minutes instead of weeks
23:57 Rethinking audience segmentation with AI
26:57 Where marketers still misunderstand AI
29:04 Executive authority, thought leadership, and AI credibility
33:15 Building authority that AI can recognize
34:11 Final marketing lessons and key takeaways

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

Why Authenticity Is Becoming Marketing's Biggest Competitive Advantage, feat. Jennifer Reichenbacher

Tue, 07 Jul 2026 04:00:00 -0600

As AI reshapes marketing, the brands that win won't be the loudest. They'll be the ones customers trust. Discover how authenticity, transparency, and customer experience are becoming the keys to long-term growth.

==Let's Break It Down==

04:36 Targeting office coffee drinkers
07:00 Building trust through demos
09:53 Importance of customer validation
15:01 Trust, transparency, and service loop
18:13 Educating customers about credit fees
19:58 Balancing digital budget and AI testing
23:19 Understanding AI and user preferences
26:46 Balancing AI with human input
30:57 Working with embedded payments partners
33:20 Trust issues with influencer marketing

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

How Marketing Leaders Stay Strategic Under Crushing Pressure, feat. Debbie Qaqish

Tue, 30 Jun 2026 03:00:00 -0600

Crushing pressure can trigger reactive habits, but great marketing leaders rise above. In this StrategyCast episode, learn powerful techniques to sharpen your thinking, boost team alignment, and stay focused on the big picture even when the pressure feels nonstop.

==Let's Break It Down==

04:11 Corporate pressure and AI impact
08:14 Getting perspective for growth
11:54 Balancing team dynamics and pressures
16:49 Carla Johnson's innovation strategy
20:11 Breathing and mindfulness techniques
22:33 Business impact of reactive leadership
25:45 Simple stress management tips

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

The Trust Gap That's Costing Brands Customers

Tue, 23 Jun 2026 03:00:00 -0600

Is your brand's promise falling flat? In this episode, we reveal how today’s buyers demand proof, not just words. Learn the secrets to closing the trust gap, building lasting credibility, and turning every touchpoint into a reason customers keep coming back!

==Let's Break It Down==

06:04 Discussing the trust recession
10:28 Trust beyond marketing's control
15:25 Developing the trust architecture
18:57 Introducing Big O Tires
19:52 Building trust in the tire industry
25:33 Building Trust through Consistency

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

How Smart Marketers Use AI Without Losing Trust, feat. Fred Wiechmann

Tue, 16 Jun 2026 03:00:00 -0600

Is AI helping your marketing, or quietly damaging customer trust?

In this episode of StrategyCast, Lori Jones sits down with Fred Wiechmann to explore how marketers can use AI to improve efficiency without sacrificing authenticity, trust, or meaningful customer relationships.

Discover why the most successful brands put strategy before technology, how to avoid common automation mistakes, and practical ways to use AI to enhance human connections instead of replacing them. Learn how to build stronger customer relationships while staying true to your brand and creating long-term loyalty.

==Let's Break It Down==

05:43 Balancing AI with human connection
08:02 Long-term strategic planning
10:13 Importance of clear communication strategy
14:52 Getting a quote via AI assistant
17:38 Importance of inclusivity in parks
19:48 Understanding customer needs and decisions
24:57 Miley's inclusive playground journey
28:08 Focusing on customer insights
31:06 Focusing on top of the funnel
34:13 Airline rebooking for frequent flyers

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

The 3-Part Workflow Behind Irresistible Brand Messaging, feat. Kate DiLeo

Tue, 09 Jun 2026 03:00:00 -0600

Struggling to create brand messaging that actually converts? In this episode, brand strategist Kate DiLeo shares her 3-part workflow for building irresistible brand messaging that captures attention, builds trust, and drives measurable growth.

Learn how to craft a stronger value proposition, identify meaningful differentiators, improve your brand positioning, and create messaging that helps buyers quickly understand why they should choose you.

We also explore how to use AI without losing your brand voice, why most AI-generated messaging falls flat, and how the Brand Trifecta framework helps marketers create messaging that resonates and converts.

==Let's Break It Down==

05:04 Identifying the brand trifecta
07:16 Clarifying your brand's differentiators
10:47 Creating product differentiation
16:47 Identifying target customer personas
18:41 Tips for creating brand taglines
22:04 Using AI for audience insights
25:30 Revising a company's messaging

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

How Top Brands Use AI Agents to Dominate Their Markets, feat. Boobesh Ramadurai

Tue, 02 Jun 2026 03:00:00 -0600

What does it take to move from AI hype to real marketing wins? In this episode, you’ll see how leading brands put AI agents to work for smarter strategy, faster results, and campaigns that build authentic trust.

==Let's Break It Down==

04:45 Understanding AI integration in businesses
06:15 Integrating AI in marketing systems
10:45 Optimizing Meta campaigns with AI
12:46 AI's role in marketing evolution
17:32 The importance of brand trust
22:31 Customer perspective on ad content
23:46 Different types of audience preferences
28:16 Defining and solving business problems

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

How Top CMOs Use AI Marketing to Drive Real Business Impact, feat. Mark Abramowitz

Tue, 26 May 2026 03:00:00 -0600

Struggling to prove the value of AI in your marketing? Get practical insights on building systems, measuring outcomes, and gaining C-suite buy-in.

==Let's Break It Down==

04:14 The power of platform architecture
07:55 Joining Data IQ as CMO
12:44 AI-driven improvements at Roche
15:12 Key elements for AI success
20:37 Business outcomes in the AI era
25:00 Building an integrated marketing system
26:20 AI tools boosting sales efficiency
31:42 Embracing AI in Marketing
35:47 Building trust in AI companies

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

Why Your Marketing Strategy Fails When Creativity Outpaces Credibility

Tue, 19 May 2026 03:00:00 -0600

Stop losing buyers to skepticism! This episode breaks down how companies slip when bold ideas overshadow real proof. Learn the blueprint for building trust, stand out by being believable, and turn your operations into the greatest confidence builder.

==Let's Break It Down==

04:00 Understanding the modern buyer journey
09:51 Avoiding abstract branding pitfalls
11:00 Adapting to Market Changes

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

The Synthetic Customer Strategy for High-Performing Campaigns, feat. Matt Wilkinson

Tue, 12 May 2026 03:00:00 -0600

Imagine never losing sight of your buyer’s needs, no matter how complex the campaign. In this StrategyCast episode, learn how synthetic customers can transform your approach, pressure-test your messaging, and help you create high-performing campaigns that win trust!

==Let's Break It Down==

06:10 Using AI for customer representation
10:01 Understanding customer needs with AI
12:19 Developing customer personas with AI
15:43 Understanding customer insights
19:03 Using AI to Improve Products
23:34 Updating website messaging for personas

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

Stop Slapping AI Tools on Bad Strategy (Here’s What to Do Instead), feat. Steve Chitwood

Tue, 05 May 2026 03:00:00 -0600

Why do top marketing teams still struggle with game-changing personalization and AI, even with all the right tools? In this episode of StrategyCast, we're exposing the powerful architectural shifts that make Martech strategies truly deliver. Give your brand the edge it deserves!

==Let's Break It Down==

05:35 Gap in enterprise marketing tools
07:47 Marketing challenges and optimization
09:29 Discussing marketing engagement tools
12:50 Understanding the ambition gap
16:37 Understanding the maq framework
20:27 Data processing and governance practices
22:50 AI governance and responsibility

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

How To Build Trust (and Crush Sales Cycles) with Empathy-Led Marketing, feat. Beth Wilkerson

Tue, 28 Apr 2026 03:00:00 -0600

Shorten your sales cycle and create marketing that truly resonates! This episode reveals how empathy-led strategies and customer journey mapping can supercharge trust, influence buyer decisions mid-funnel, and turn complex challenges into your competitive edge.

==Let's Break It Down==

03:58 Putting yourself in the customer's shoes
08:52 Using data and customer feedback
10:44 Using data to define personas
15:10 Building effective commercial teams
17:03 AI's impact on efficiency
19:54 Building trust through empathy
23:30 Empathy in business communication
27:16 Consistent messaging in marketing

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

Why 75% of Your Leads Don’t Trust You and How to Fix It, feat. MJ Patent

Tue, 21 Apr 2026 03:00:00 -0600

Your pipeline isn’t broken; your buyers just don’t trust you. Learn how today’s AI chaos, attention metrics, and trust recession are derailing conversions and get a practical playbook to turn trust into your brand’s winning edge!

==Let's Break It Down==

05:27 Erosion of trust over time
09:42 Rethinking marketing and customer trust
10:29 Building team alignment
16:27 Understanding your ideal customer profile
19:13 Understanding audience challenges and solutions
21:29 Using customer interviews to uncover truths
25:41 Ethical marketing as an advantage
28:54 Short term pressure on marketers
32:12 Talking about NPS scores

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

How Marketers Use Claude to Solve Real Marketing Problems, feat. Preston Zeller

Tue, 14 Apr 2026 00:00:00 -0600

AI is supposed to make marketing faster, but why aren’t results improving? Discover how marketers are using Claude to make smarter decisions, identify bottlenecks, and turn data into real strategy. If you want better marketing results, not just more output, this episode is for you.

==Let's Break It Down==

05:27 Adapting to AI in business
08:42 Embracing AI in the workplace
12:58 Improving marketing operations and data analysis
15:00 Using AI for competitor research
18:37 Blending marketing and technical skills
21:28 AI gone rogue in business ops
24:48 Exploring AI agent possibilities

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

The Secret Language of the CFO: Marketers’ Guide to Financial Fluency, feat. Kathleen Booth

Tue, 07 Apr 2026 03:00:00 -0600

What happens when marketers finally master the language of CFOs? This episode of StrategyCast breaks down the strategic financial skills every marketer needs to fuel real growth, prove impact, and become a powerhouse in business performance!

==Let's Break It Down==

04:19 "Align Marketing with Business Goals"
06:58 "Marketer Accountability and Data Access"
11:59 Event Metrics Drive Revenue Decisions
13:41 GRR vs. NRR Explained
18:40 "Paid Ads and Customer Value"
20:32 "Pipeline and Revenue Focus"
23:20 Measuring Brand Impact Effectively
26:30 "Incrementality in Testing Explained"

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

Avoid These Ad Spend Mistakes That Bleed Your Budget Dry, feat. Vi Wickam

Tue, 31 Mar 2026 03:00:00 -0600

Scaling your ads could be costing you more than you think! This episode reveals why bigger budgets magnify hidden flaws, shares how to find your real sweet spot, and explains the smartest tactics for profitable campaigns before raising your spend.

==Let's Break It Down==

05:29 Cost Dynamics of Lead Scaling
09:00 Protecting Brand with Name Bidding
11:30 Optimize Sales and Marketing Funnel
15:50 Balancing Cost and Campaign ROI
17:05 High Cost of Online Leads
22:09 Advertising Fraud: Bots and Challenges
25:07 Struggling with Costly Leads
29:34 E-commerce Performance Metrics Optimization
31:58 Misaligned Priorities Hurt Business

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

How Top Marketers Approach Their First 90 Days in a New Role, feat. Alisha Rappaport

Tue, 24 Mar 2026 03:00:00 -0600

Land a new marketing role? Here’s the real playbook top leaders use in their crucial first 90 days: master the listening tour, spot hidden gaps, and turn chaos into strategy that earns trust (and results).

03:59 "Crafting Strategy for New Roles"
08:18 "Transparency and Stakeholder Collaboration"
12:07 "Strategic Thinking vs. Execution"
16:09 "Small Tweaks, Big Impact"
18:36 Phased Strategy for Stakeholder Buy-In
23:49 Budgeting and Strategic Investments
25:57 Realistic Goals for Long-Term Success

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

Trust Marketing: How to Turn Skeptical Buyers Into Loyal Customers

Tue, 17 Mar 2026 03:00:00 -0600

Skepticism is at an all-time high, so how do you win buyers over? Get actionable strategies to build unshakeable trust, prove your value, and transform cautious shoppers into lifelong fans.

06:07 "Belief Bubbles in Marketing"
08:33 "Relational Trust Shapes Marketing"
12:38 "Trust Architecture Explained"
14:55 Building Credibility for Technical Brands

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

Trust-Based Selling: Emotional Intelligence for B2B Marketing & Sales Teams, feat. Colleen Stanley

Tue, 10 Mar 2026 03:00:00 -0600

Buyers are more cautious, deals are stalling, and trust is at an all-time low! Learn the proven strategies emotionally intelligent leaders use to protect margins, rebuild trust, and shorten sales cycles, even when uncertainty reigns.

05:37 "Decline of Trust in Institutions"
08:05 "Stick to Ideal Client Profiles"
12:35 "Strategic Insights for Sales Success"
14:08 "Solving Problems Over Features"
19:46 "Listen and Learn from Customers"
21:44 "Survival Brain in Sales"
26:37 "Addressing the Elephant in Sales"
29:24 "Why Mentors Matter"

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

AI is NOT Your Marketing Strategy: Here’s What Actually Works, feat. Jessica Kao

Tue, 03 Mar 2026 03:00:00 -0700

What if AI is making your marketing messier, not smarter? This StrategyCast episode shows exactly how to cut through AI hype, keep strategy sharp, and harness next-gen tools without losing focus. Learn how to lead digital transformation without chaos!

04:06 "AI Revolutionizing Marketing Tactics"
08:11 "AI: Power Without Control"
09:58 "Strategic AI Planning Conversations"
15:29 "Understanding True Data Integrations"
17:27 Evolving Skill Sets for Innovation
21:24 "Mastering Global Digital Transformations"
24:44 "Transformation Requires Focus and Experimentation"
26:49 "Business Transformation as Infrastructure"

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

B2B GTM Panic: Why More Demand Gen Won’t Fix a Broken Brand Strategy, feat. Achim Klor

Tue, 24 Feb 2026 03:00:00 -0700

Why are buyers more skeptical, and what can marketers do to win them back? This episode of StrategyCast shares actionable ways to build trust, prove real value, and use AI wisely, so your brand shines even in the toughest markets! Rethink your Go-To-Market playbook and grow with confidence!

05:51 AI Evolution: GenAI to Autonomy
07:32 "Trust Challenges in AI and GTM"
12:04 "Invest Today to Scale Tomorrow"
13:57 Integrated Approach for Market Succes
18:10 Strategic Frameworks Drive Creativity
21:13 "AI Writing: Pitfalls and Lessons"
23:15 "AI as a Creative Tool"
29:09 "Turn Up Marketing During Crises"
31:31 "Strategy Over Budget Success"

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

The Real Reason Your Marketing Isn’t Taken Seriously, feat. Stacey Danheiser

Tue, 17 Feb 2026 03:00:00 -0700

Feel like your marketing efforts aren’t getting noticed? This episode breaks down the strategy gaps that keep teams out of the decision-making room and shows you how to build the influence and internal alignment needed to start driving real business results.

04:00 Consumer vs. B2B Marketing Insights
09:29 "Defining Marketing's Role"
12:24 "Marketing's Role: Relevance and Adaptation"
13:59 "Winning Through Customer Behavior"
19:11 "Busy vs. Impactful Work"
20:47 "Becoming a Strategic Marketer"
24:37 Defining Success Through Questions
27:01 "Identifying Profitable Customer Segments"

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

How Elite CMOs Use Reverse Engineering To Win Big in 2026, feat. Lisa Sharapata

Tue, 10 Feb 2026 03:00:00 -0700

Start planning like the world's smartest marketers! This episode shows you how to reverse-engineer strategy for maximum impact, master situation analysis, and use AI-powered systems to scale your marketing without extra headcount.

04:42 "Goal-Driven Strategy Development"
07:00 Evolving Market Strategy Fundamentals
12:25 "Testing Budgets & Missing Steps"
15:27 "Refining Value for Customers"
17:17 Adapting Marketing Strategies with AI
20:01 "Understanding Customers and Market Fit"
23:13 Optimizing Funnels and Adjustments
29:05 "Streamlining Content Creation Workflow"
31:09 "Strategic AI Marketing Essentials"
35:33 "AI Missteps Widen Market Gap"

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

Zero-Click Marketing and the New Strategy for Growth, feat. Tanya and Tony Thorson

Tue, 03 Feb 2026 03:00:00 -0700

Stand out in a zero-click world! Learn how curiosity, emotional intelligence, and a people-first marketing strategy can transform your visibility and brand trust. Get tips on the Poise framework and find out why leading with meaning matters more than chasing metrics.

04:12 Retail to Marketing Evolution
06:45 Consumer Skills in B2B Marketing
12:14 Presence vs. Position in Branding
13:06 Importance of Brand Presence
16:29 Personalized Care from Pharmacy
22:08 Cross-Functional Alignment for Success
25:40 Rethinking B2B Buyer Strategies
27:24 Omnichannel OSEP Framework for Success
29:50 Strategic Digital and Retail Alignment
35:15 Aligning for Targeted Success
36:14 Understanding Omnichannel Marketing Impact

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

Unpacking The Biggest Myths About AI’s Role In Brand Building, feat. Lauren Esposito

Tue, 27 Jan 2026 03:00:00 -0700

Brand strength is your advantage in an AI-saturated world! Learn how human insight outperforms tech, what mistakes marketers make with AI, and why context and trust drive lasting customer loyalty. We’ll also share practical strategies for team and tech collaboration.

06:16 AI as Workforce Teammates
08:25 "AI Agents: From Tools to Teammates"
14:18 "Context and Customer-Centric Insights"
17:51 "Workforce Orchestration Evolution"
20:23 "Balancing Technology and Human Connection"
24:45 "Branding: Human Essence Over AI"

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

How to Transform Teams into Human + AI Powerhouses That Win, feat. Liza Adams

Tue, 20 Jan 2026 03:00:00 -0700

What does it take to turn AI from a quick fix into a true business growth engine? In this episode, you'll learn how teams move past the hype, reimagine workflows, and make human-AI collaboration drive strategy, innovation, and trust in fast-moving organizations!

04:30 "AI as Teammate, Not Tool"
06:38 "AI: Amplifier of Human Intent"
12:04 "AI Teams Transforming Human Workflows"
16:09 "Empowering Trailblazers Through Leadership"
17:03 "Learning Through Doing"
21:41 "Understanding AI to Build Trust"
23:44 "Reimagine Workflows, Don't Automate Failures"
30:32 "AI Agents and Human Goals"
31:48 "AI's Impact on Search Trends
34:49 Authenticity Over Algorithms
39:35 "AI Requires Human-Centric Adoption"

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

How Ad Fraud Cost Uber Millions and What Marketers Can Learn, feat. Rich Kahn

Tue, 13 Jan 2026 15:00:00 -0700

Is ad fraud secretly draining your marketing budget? Get the real story behind the billions lost, how it warps your data, and the smart moves you need to protect your brand’s ROI and reputation. Don’t let fake clicks steal your thunder!

04:58 Affiliate Marketing and Bot Fraud
07:03 Detecting Fraud in Real Time
11:02 "Fraud Techniques and Device Spoofing"
13:49 Limitations of Basic Fraud Detection
17:56 "Protecting Trust and Brand Value"
20:22 "Fraud Impacts Attribution, Not Lifetime"
23:31 Fraud Detection Requires Dedicated Teams
29:14 The $140 Billion Fraud Problem

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

How To Design a Go-To-Market System That Finally Works in 2026, feat. Tim Hillison

Tue, 06 Jan 2026 03:00:00 -0700

Why do some go-to-market strategies fall flat while others drive lasting success? In this episode of StrategyCast, learn how to cut through GTM complexity, align teams, and use AI for smarter decisions, so your marketing efforts produce real, reliable impact!

03:52 Decision-Making Breakdown Causes Complexity
07:41 SDR Impact on Campaign Success
12:35 "AI's Role in Early Strategy"
15:25 "Key Skills for Better Execution"
17:42 "Integrated Marketing Ecosystem Explained"
20:06 "Know Your Buyer"
23:35 "Streamlining Decisions with AI"

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

High-Impact ABM Strategies for Marketers in the AI Era

Tue, 30 Dec 2025 03:00:00 -0700

In one of our most-read Home of the Brave articles, now transformed into a StrategyCast episode, host Lori Jones explores how high-impact ABM is evolving in the AI era. The show breaks down how today’s top marketers are scaling personalization across hundreds of accounts, aligning more deeply with RevOps, simplifying bloated tech stacks, and designing buyer journeys that prioritize authenticity and trust. If you’re planning your 2026 marketing strategy, this episode delivers the clarity, insight, and inspiration you need to make smarter, faster, more human-centered decisions.

00:40 "Key Marketing Strategies for 2024"
03:36 "AI-Driven Strategic Personalization"
08:18 "AI in ABM: Scale Intentionally"
09:51 "Strategic Reset for Success"

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

From Followers to Zealots: How Micro Advocates Are Quietly Winning the Influence Game

Tue, 23 Dec 2025 03:00:00 -0700

This week on StrategyCast, we’re revisiting a listener favorite for the holiday season, a powerful look at how influence is truly built today. Based on one of our most-popular Home of the Brave articles, this episode explores why micro-advocates…your customers, superfans, and everyday believers…are quietly outpacing celebrity influencers. It’s a story of authenticity, trust, and the kind of advocacy money can’t buy. A timely reset as we head into a new year of smarter, more human marketing.

00:40 "Micro Advocates Redefining Influence"
05:46 "Authentic Advocacy Builds Trust"
07:13 Scaling Influence Through Advocacy

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

Transforming Buyer Psychology: Strategies To Make Your Product Irresistible

Tue, 16 Dec 2025 03:00:00 -0700

This week, StrategyCast brings you a special reading of Lori Jones’ Home of the Brave article on buyer psychology. In just a few minutes, learn how emotional triggers, simplicity, and authenticity shape the moment your audience decides, “I need that.” Perfect for year-end planning and a fresh perspective heading into 2025 Holiday downtime = the perfect moment to reset your messaging mindset and set up a stronger, clearer 2025.

00:40 "Transforming Buyer Strategies"
04:13 "Simple Storytelling Sparks Action"
06:52 "Psychology of Buying Strategies"

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

How Marketers Avoid Costly Rebrand Mistakes With Smarter Brand Repositioning, feat. Kathryn Vargas

Tue, 09 Dec 2025 03:00:00 -0700

Rethink your rush to rebrand! Learn how slowing down reveals customer insights that make messaging stick, aligns teams, and transforms research into results. We share proven frameworks to avoid the speed trap and build lasting brand impact.

05:39 Rebranding vs. Repositioning Insights
07:24 Strengthening Position for Market Leadership
11:25 Backbase's US Market Struggles
12:33 "New Coke Campaign Failure"
16:31 Customer Insights Drive Success
21:34 Customer Insights Revive Business Relationships
24:06 Listening to Customers' Pain Points
26:24 "Repositioning Goals and Alignment"
29:57 Expanding Tacos Through Testing
33:06 Rapid Promotion Rollout Strategy

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

The 4 Brand Principles Every Marketer Must Master for 2026, feat. J.P. Carter

Tue, 02 Dec 2025 03:00:00 -0700

Learn how 4 powerful marketing tenets can turn ordinary products into lasting memories. This episode of StrategyCast shares the blueprint for brand authenticity, trust, and growth, so you can build campaigns that truly stand out!

06:14 "System Pavers' Depth Advantage"
09:23 "Celebrating 30 Years of Memories"
11:16 "Authentic Marketing with Integrity"
15:05 Building Trust Through Meaningful Engagement
17:57 Teamwork Solves Every Challenge
21:55 Optimizing Attribution for Growth
24:20 "Embrace Failure, Iterate, Scale"
26:33 "Strategic Growth and Expansion"
33:08 "Aligning Content with Audience Needs"
35:48 "Power of Collaboration and Listening"

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

The 2026 Playbook for Turning Marketing Into a Revenue Engine

Tue, 25 Nov 2025 03:00:00 -0700

Stop letting marketing be dismissed as the “make it pretty” department! Learn how to connect metrics to real business impact, align marketing with sales and finance, transform strategy with customer insights, and own outcomes that boost revenue and enterprise value.

00:00 "Metrics That Truly Matter"
04:34 "Marketing as Strategic Leadership"
06:59 "Connecting Marketing with Growth"
12:17 "Marketing's Impact and Influence"
15:36 "Marketing Must Drive Growth"
17:32 "Title Inflation and Role Confusion"

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

The Purpose-Driven Brand Strategy Behind Spanx and Coca-Cola’s Marketing Success, feat. Lori Oliver

Tue, 18 Nov 2025 03:00:00 -0700

Purpose-driven brands build deeper connections! In this episode, learn how to spark innovation with authenticity, shape every touchpoint around your mission, and avoid common mistakes leaders make. Plus, get actionable tips for keeping your brand’s purpose crystal clear.

06:11 Creative Roots Fueling Consultancy Success
08:29 Journey to Spanx Leadership
13:24 "Uncovering Purpose Through Questions"
17:34 Olympics Sponsorship Inspires Businesses
21:11 "Millennials Seek Workplace Connection"
22:49 Innovating Sleep Masks for Better Rest
27:09 The Importance of Brand Purpose
29:59 Evolving Purpose in Legacy Brands
33:41 "Politics Hurting Business Strategy"

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

The Winning Formula Behind Spanx, Starbucks & Dunkin’s Brand Growth, feat. Jill MacRae

Tue, 11 Nov 2025 03:00:00 -0700

What turns bold ideas into unstoppable brand growth? This episode shares real-world lessons from global giants on building strategies that scale, mastering craveable brands, and leading teams through real growth.

04:10 From Grounded Strategy to Spanx
07:43 "Darden's Rigorous Hiring Process"
11:11 "Sticking to Your Mission"
15:22 Navigating Big O Tires' Evolution
17:37 "Adapting in Marketing Leadership"
20:48 Leadership Growth Through Team Building
25:19 "Listening Leads to Leadership Success"
29:08 Hub-and-Spoke Market Strategy
31:47 "Start by Serving Others"
33:44 "Better AT: Year-End Insights"

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

20 Marketing Leaders Revealed the 6 Strategies That Will Define 2026, feat. Annika Björkholm

Tue, 04 Nov 2025 03:00:00 -0700

2026 is closer than you think. Are you ready for what’s next? Learn the 6 strategies top marketers say will separate leading brands from the rest. Get real-world tactics for perception, positioning, brand, demand generation, GTM alignment, and metrics that matter.

05:09 "Marketing Insights for 2025-2026"
08:23 "Connecting Dots to Impact"
13:50 "Humor & Boldness in B2B"
17:39 "Inconsistency Threatens Brand Integrity"
18:45 "Consistency with Creative Freedom"
24:55 "The Funnel Is Dead"
26:58 "Awareness: Key to Marketing Funnels"
31:03 "Go-to-Market vs. Sales Strategy"
35:20 "Aligned Metrics for Pipeline Success"
37:07 RevOps: The Glue for Alignment

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

How Top Marketers Stay Relevant When Everything Keeps Changing, feat. Jeannie Zaemes

Tue, 28 Oct 2025 03:00:00 -0600

From the fax era to AI-driven campaigns, this episode reveals how marketing leaders stay relevant for decades. Learn timeless brand strategies, data-driven growth tactics, and the one mindset you need to future-proof your career, no matter where you start!

05:28 "Embracing Data for Success"
07:26 Early Days of Internet Marketing
10:55 Embrace Holistic Marketing Expertise
13:58 Building Strong Brands Together
18:52 "Tech Buzzwords and Job Security"
21:56 "Rediscovering Passion Through Change"
24:04 "Advice for Tough Career Moments"
28:51 AI Tools Inspire Creative Fun
30:51 Strategic Collaboration Over AI Tools
34:32 "Stay True to Marketing Roots"
39:31 ENTP Perspective on Personality Traits

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

How Brands Like KitKat Dominate Through Emotional Triggers, feat. Ulli Appelbaum

Tue, 21 Oct 2025 03:00:00 -0600

Why do some brands just click in your mind? In this inspiring episode of StrategyCast, you’ll learn how to engineer sticky, profitable associations for your brand and use emotional memory to power breakthrough growth!

05:22 Origins of Brand Association Theory
09:11 "Brand Ownership and Consumer Perception"
13:26 "Scent, Memory, and Branding"
16:59 Brand Recognition is a Mental Firework
19:06 Overcoming Brand Negativity
21:21 "Preserve Brand Heritage Amid Mistakes"
25:05 Effective Marketing Principles
29:05 Brand Positioning and Consumer Needs
32:50 Align Marketing & Sales Consistency
35:09 "Creating Memorable Brand Experiences"
40:56 "Brand Assessment Survey Online"
42:11 Consumer Perception Vs. Brand Identity

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

How Wrike's CMO Builds Marketing Plans That Drive Business Growth, feat. Christine Royston

Tue, 14 Oct 2025 03:00:00 -0600

Turn marketing into a true business growth engine! In this episode of StrategyCast, you’ll discover a proven planning framework to align each campaign with your company's goals, learn how to turn objectives into actionable plans, explore strategies for integrating AI, and uncover the secret to becoming indispensable in the C-suite.

05:51 Marketing Leadership: Growth and Education
07:47 "Aligning Marketing Expectations and Success"
13:17 Strategic Planning for Growth Initiatives
16:20 Maximizing Brand and Technology Investments
20:29 Product Launch Oversight Risks
25:13 Focus on Metrics for Success
27:04 Strategic Planning and Initiative Approval
29:22 "Aligning Marketing Investments with Growth"
33:57 AI Innovation: Marketing's Vital Role
36:36 "It Takes a Village"
41:48 Intentional Time Management Strategies

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

How 5 Simple Pillars Can Transform Founder-Led Brands, feat. Kim Jennett

Tue, 07 Oct 2025 03:00:00 -0600

Turning the unknown into a must-watch story is what this episode is all about! Find out the five pillars behind powerful founder-led positioning, how to build market credibility when your product isn’t ready, and the secret to real thought leadership in innovation.

05:13 Marketing Innovative Products
08:27 "Successful Launch After Setbacks"
13:21 Authenticity Over Image for Success
16:16 Crisis Communication Lessons
21:43 Embracing Diverse Company Spokespeople
22:59 Finding Authentic Spokespeople
27:44 Brand Strategy and Audience Targeting
29:23 "Diverse Voices Strengthen Brand"
33:13 Mentoring Marketers: Expert Advice
37:05 "Journalists as Company Storytellers"
40:21 Repeat Mistakes Frustrate Me

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

Bold Marketing Plays That GUARANTEE Pipeline Impact in 2026, feat. Allyson Havener

Tue, 30 Sep 2025 03:00:00 -0600

Big bets shape big brands! In this episode, you’ll learn how to redesign marketing teams, power up customer advocacy, and use AI for smarter strategy. Plus, find out how to break silos, minimize churn, and prioritize what really drives business growth.

04:53 Big Bets in Business Strategy
10:38 "Impact Over Team Size"
13:51 Addressing Churn and Growth with AI
18:18 Enhancing Customer Implementation Success
21:58 Defining Complete Customer Journey
23:34 Customer Engagement and Mindset Change
28:27 "Customer Spotlight Engagement Program"
29:32 Content Strategy for Market Relevance
33:08 Rethinking Marketing Attribution
37:21 "RevOps: Neutralizing Bias in Metrics"
40:29 Optimizing Product Launch Strategy

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

Why 90% of Marketing Goals Fail (And How to Be the 10%), feat. Diana Klochkova

Tue, 23 Sep 2025 03:00:00 -0600

Vague goals are sabotaging your marketing! In this episode, learn a proven formula for crafting objectives that truly move the needle, spot hidden costs in your strategy, and get real-world tips for balancing brand-building with performance.

04:47 Adapting and Learning in Marketing
08:25 Conflicting Objectives in Teams
12:16 "Straightforward Marketing and Math Insights"
15:12 NBA Teams' Digital Transformation Insights
20:13 "Flexible Objectives in Ad Campaigns"
22:41 Balancing Brand and Growth Strategies
25:17 Pioneering Social Media Strategy
29:44 Lead Utilization Issues at Twitter
32:31 Refreshing Change at Omnicom
35:47 Massive Twitter Ad Spend Showdown
40:24 Audience Understanding in Leadership
41:13 "Choose Your Battles Wisely"

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

How to Create Winning Marketing Strategies Without Chasing Trends, feat. Marcel Nahm

Tue, 16 Sep 2025 03:00:00 -0600

What if your biggest marketing obstacle isn’t bad data, but the wrong diagnosis? In this episode of StrategyCast, learn how rigorous diagnostics fuel smarter strategies, why true differentiation matters, and how brand and performance marketing can win, together!

06:20 Opportunity Assessment Limitations
10:20 "Marketing Insights at Pepper & Hershey"
12:07 Bringing Consumer Insight to Operations
17:25 "Strategic Differentiation for Brand Growth"
19:55 "Diagnostics to Strategy: Making Choices"
24:41 Assessing Strategic Opportunities
26:59 Brand Stretching Limits: Arm & Hammer
31:55 Integrated Marketing Key to Success
34:49 Ad Tech Mistakes and ROI Challenges
37:24 Marketing Basics: Broad, Inclusive Reach

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

The 6-Element Framework GE Used to Create Winning Value Propositions, feat. Jocelyn Johnson

Tue, 09 Sep 2025 03:00:00 -0600

What if your value proposition is costing you customers? In this episode of StrategyCast, learn how to build bold, resonant messaging that speaks to real human needs, adapts to changing markets, and gets your whole team aligned for breakthrough brand results!

06:56 "Marketing Insights: From Enterprise to Nonprofit"
07:53 Nonprofit vs. For-Profit Principles
11:02 "Strategic Marketing Framework Development"
14:16 Influential Decision Makers Boost Sales
19:23 "Six Elements Framework for Customer Insight"
23:14 "Differentiation Through Superior Outcomes"
27:22 Phased Value Proposition Validation
28:18 Internal Communication and Customer Insight
31:21 Unexpected Product Feedback Challenge
35:42 "Lead with Data-Driven Insights"
38:10 Early Problem Identification Benefits

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

High-Impact ABM Strategies for Marketers in the AI Era, feat. Nate Skinner

Tue, 02 Sep 2025 00:00:00 -0600

Traditional ABM is changing fast. Are you keeping up? In this episode, you’ll learn how AI can power up your ABM, personalize outreach at scale, and boost engagement without losing the human touch. Get real strategies and tools to build trust and measurable results.

07:49 Tech Platforms: Skills and Strategy Barriers
08:30 "Scaling Personalized Web Experiences"
14:17 "AI-Driven Personalized Messaging Journeys"
18:46 "Streamlined Tech and Personalized Engagement"
21:00 Personalized Account Strategies with AI
23:05 Thoughtful Direct Mail Strategies
26:27 Personalization Erodes Media Trust
31:59 Streamlining Sales Signal Detection
33:58 Endless Data Hygiene Challenge

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

The AI Strategy that Will Change How You Lead Marketing Teams, feat. Adam Azor

Tue, 26 Aug 2025 00:00:00 -0600

Struggling to balance bold ideas with strategy in the AI era? Gain actionable ways to align marketing with business goals, harness AI for growth, and reshape your team for success.

05:48 Strategy: Definitions and Resource Allocation
08:29 Clarity in Business Objectives
12:31 Adaptive Three-Year Strategy Planning
16:17 AI Talent Strategy in Sports Partnerships
18:23 AI's Impact on Operational Changes
20:29 Future-Proofing Workforce Strategies
24:09 Focus on Deliverables and Partnerships
27:58 "Predictive Sports Analysis Evolution"
31:49 Live Sports Tech Demo
34:11 Record-Breaking AI-Driven Engagement Event
38:43 "Adapting to AI's Market Impact"

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

How to Translate Marketing Metrics into Boardroom Language, feat. Michelle Bank

Tue, 19 Aug 2025 00:00:00 -0600

What happens when marketing speaks the boardroom’s language? In this episode of StrategyCast, you'll learn how to transform marketing from a cost center to a growth engine by mastering financial metrics, board communication, and funnel economics!

06:59 Rethinking Brand Metrics
09:46 Outdated Perception of Marketing
12:51 Evaluating Marketing Spending and ROI
15:24 Managing New Product Launch Expectations
18:11 "Marketing's Role in Boardrooms"
21:09 Balancing Strategy with Quality Metrics
26:26 CMO Strategy: Aligning with Objectives
29:20 Effective One-on-One Communication
33:35 Fostering Innovation Through Pilot Projects

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

How This CMO Turned “Vanity Metrics” Into Real ROI, feat. Charlie Treadwell

Tue, 12 Aug 2025 00:00:00 -0600

Stop wasting your marketing budget on vanity metrics! Get the real playbook for tying marketing to revenue, winning C-suite trust, and wielding AI for business growth.

05:44 Revenue Ties Trump Vanity Metrics
08:23 "Sales Needs Marketing Air Cover"
14:41 Challenges of Multi-Touch Attribution
16:19 "Balancing Data Tracking with Direct Inquiry"
19:04 Revenue-Driven Opportunity Alignment
25:05 "Driving Revenue: Key to Justification"
27:50 Strategic AI Implementation in Business
30:06 Prioritizing Personalization in Prospecting
32:41 Automated Sales Brief Generation

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

The Strategy for Turning Complex Products Into Marketing Wins, feat. Jen Scholten

Tue, 05 Aug 2025 00:00:00 -0600

Stop losing sales to confusion! Get the secret formula for turning complex products into business wins with clear, bold marketing. This episode is packed with real talk, mindset shifts, and strategies you can use TODAY.

04:22 Strategic Patience in Marketing
07:29 Persistent Engagement with C-Suite
11:40 Analytics: From Panic to Purpose
16:55 Communicating Complexity in Tech Marketing
20:06 "Always-On Branding Strategy"
21:51 "People Build Lasting Business Bonds"
26:24 "Maximize Post Exposure"
28:19 Managing Marketing Expectations
33:07 Project Management: Accountability Essentials
36:18 "Essential Marketing Monitoring Tools"
39:14 "Messaging's Role in Marketing Success"

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

How Marketing Teams Collaborate for Smarter, Faster Product Launches, feat. Jill Mueller

Tue, 29 Jul 2025 00:00:00 -0600

Break down the silos and boost your product launches! This episode reveals how syncing product and marketing teams early can sharpen positioning, shorten sales cycles, and create offerings your customers actually want.

05:16 Aligned Innovation through Collaboration
10:16 Product Design: Who's It For?
13:24 Product Development and Marketing Synergy
15:17 Rapid AI Evolution and Adaptation
19:35 End-to-End Platform Adoption
21:50 Collaboration Between Product and Marketing
25:23 "Align Marketing with Business Goals"
29:01 Identifying Causes of Project Delays
33:46 "Meeting Others Where They Are"

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

Why Top Marketers Are Building Revenue-First Playbooks, feat. Mehak Chowdhary

Tue, 22 Jul 2025 00:00:00 -0600

What’s holding marketing teams back from driving real growth? In this StrategyCast episode, you’ll get practical steps to connect your efforts to revenue, earn a true seat at the table, and turn marketing into your company’s growth engine!

05:18 "Marketing: From Service to Growth"
11:00 Enterprise Brand Repositioning Insights
14:45 Reevaluating Customer Understanding
17:24 Marketing Impact Takes Time
20:17 "Timing and Micro Optimizations"
23:54 Measuring Marketing Visibility Challenge
29:01 Bottom-Up Conversion Strategy
32:09 Building Market Need and Trust
34:00 DIY Data Tracking with Excel
37:01 Basic Math for Business Strategy

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

The Marketer’s Playbook for Leading Through Rapid Change, feat. Rachel Layton Smith

Tue, 15 Jul 2025 00:00:00 -0600

What does it take to thrive in nonstop marketing chaos? In this episode of StrategyCast, get real-world tactics for staying focused, outsmarting uncertainty, and building a high-performance mindset, so you lead teams and brands through any storm with confidence!

04:43 Restaurant Industry Challenges
09:08 Instinctual Tools for Resilience
12:54 "Mindset Keys in Team Coaching"
14:19 "Fostering a Warrior Mindset"
18:53 Anticipate Business Trends Early
23:09 Strategic Testing at Sky Zone
26:12 Leadership Communication Challenges
29:48 Cautiously Embracing Marketing Trends
30:55 Thoughtful Franchising: Planning Over Impulse

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

The No-Fluff Framework That’s Maximizing B2B Marketing ROI, feat. Chris Peer

Tue, 08 Jul 2025 00:00:00 -0600

Is your B2B marketing burning cash instead of building real growth? Get the no-fluff framework that turns scattershot tactics into revenue wins! Uncover the key shifts around strategy, value, and ROI that fuel consistent results.

05:32 "Marketing Pillars: ROI, KPIs, Strategy"
09:40 "10x ROI Strategy Blueprint"
10:56 "Factors Affecting ROI Measurement"
17:13 Finding Value Propositions in Business
21:07 The Challenge of Differentiation
23:01 Strategies for Business Differentiation
28:19 "Marketing Strategy Essentials Guide"
30:29 "Strategic Marketing Pillars Importance"
35:10 Optimizing Website for Lead Generation

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

The Secret Behind KitKat’s 95-Year Relevance (And What Marketers Can Learn) with Tracey Cooke

Tue, 01 Jul 2025 00:00:00 -0600

Why do some brands stay beloved for decades while others fade away? In this episode of StrategyCast, you’ll pick up timeless marketing imperatives, learn how to build lasting relevance, and find out why bold, consistent strategy is your brand’s secret weapon!

04:46 "Emphasizing Brand Growth Fundamentals"
09:55 "Understanding Brand Value and Assets"
14:04 Transformational Demand Space Strategy
16:18 "Consistency Unlocks Growth Opportunities"
18:14 "Innovation vs. Market Longevity"
24:00 Storytelling, Strategy, and Effective Communication
26:48 Bravery: Essential for Breaking Sameness
28:49 Marketing Strategy and Engagement Tools
31:24 "KitKat's Cultural Fluency Success"
34:35 Relevance vs. Resonance: KitKat's Impact
40:18 Embracing Authenticity in Leadership

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

From Scrappy to Scalable: The Bold New Blueprint for AI-Driven Marketing Teams with Breanne Byrne

Tue, 24 Jun 2025 00:00:00 -0600

What happens when a small, reactive marketing team becomes an AI-powered growth engine? This episode of StrategyCast breaks down the exact steps, mindset shifts, and game-changing systems that can turn your department into a true strategic powerhouse!

06:54 Building a Data-Driven Team
08:22 Rebranding and Marketing Playbook Launch
13:43 From Execution to Strategic Growth
17:38 Collaborative Implementation Approach
20:34 Encouraging Team Growth and Self-Awareness
22:08 Building Team Bonds Through Empathy
26:48 AI Streamlines Designer's Ad Creation
29:33 Collaborative Strategy Over AI Independence
34:37 AI Boosts Content Creation Efficiency
36:03 Integrated 360 Campaign Strategy
40:13 "Team Brag Board Impact"

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

How Elite Marketers Pivot Fast and Win During Industry Turbulence with Kim Minor

Tue, 17 Jun 2025 00:00:00 -0600

What’s the real key to marketing resilience in turbulent times? In this episode of StrategyCast, learn how to turn economic shocks, talent shortages, and global shifts into strategic opportunities, so your brand thrives when others falter!

06:41 Marketing: Flexibility and Alignment
07:55 Navigating Marketing's Uncertain Pathways
12:39 Navigating Recession with Digital Transformation
14:29 "IBM's Swift Holiday Pivot"
18:05 "COVID's Early Days: Support Over Sales"
21:52 Global Community Trust Through Partnership
25:50 Adapting to Global Market Changes
30:09 People-Centric Management Challenges
34:36 "Maximizing Customer Success Stories"
36:51 Leveraging Success Stories for Growth
38:37 Supply Chain Targeted Marketing Strategies
43:52 "Adaptive Business Model Success"

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

The Right Way to Turn Your Podcast into a Lead Gen Machine with Donald Kelly

Tue, 10 Jun 2025 00:00:00 -0600

What if your podcast became your best sales tool? In this episode of StrategyCast, learn how to turn listeners into loyal buyers, build real trust, and design a show your sales team will love. Get ready to boost ROI and become unforgettable in your B2B niche!

04:39 "Building a Sales Training Empire"
09:24 Dialogue Fosters Strong Relationships
13:07 "Podcast Host Longevity Concerns"
14:24 "Brand Evangelists as Podcast Hosts"
17:11 Podcast Guest Strategy Explained
21:23 People-First Marketing Shift
25:53 "LinkedIn Strategy Group Launch"
28:52 "Join Our Free Community Resources"
32:43 Aligning Sales Content Strategies
34:55 "Client Testimonial and Content Strategy"
37:02 Bi-Monthly & Seasonal Strategy
41:19 Consistent Content Sharing Strategies

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

The Secret to Sparking Demand in a Stalled Market with Doug Johnstone

Tue, 03 Jun 2025 00:00:00 -0600

What does it take to turn stagnant B2B portfolios into true growth engines in the age of AI? In this StrategyCast episode, we’re sharing breakthrough tactics to spark demand, master challenger selling, and position your brand as the first choice buyers notice.

03:22 Job Hunt Reinvention Through Design Thinking
07:32 Evolving Customer Buying Journeys
10:44 B2B Sales and Buyer Indecision
13:20 "Challenger Method's Winning Impact"
17:23 Unrecognized Unique Intellectual Properties
22:36 "Four P's Strategy Framework Overview"
23:46 "Unsolved Problem: Missing Customer Insight"
26:32 Understanding the Lengthy Buying Cycle
30:22 Planning and Execution Strategy
33:54 Results Over Vanity Metrics
39:30 Mastering AI Prompt Writing

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

The Secret to Staying Sharp and Future-Focused as a CMO with Jacqueline Woods

Tue, 27 May 2025 00:00:00 -0600

Change is a mindset, not a moment! In this episode, learn proven ways to lead transformation, build lasting trust across teams, and create genuine influence—while making big moves in marketing. Plus, get actionable tips on hiring, storytelling, and staying future-ready.

05:17 Career Journey to Nielsen CMO
09:31 Transformational Leadership: Bringing People Along
11:35 Interview Focus: Aspirations Over Experience
14:17 Marketing: The Science of Needs
17:21 Aligning Business and Marketing Goals
22:30 Influence vs. Persuasion Insight
26:23 Tolerating Culture Shapes Collaboration
28:35 Reflecting on Modern Side Hustle Culture
32:13 Mentoring Young Leaders' Potential
35:10 Connecting Through Storytelling
38:42 Passion for Lifelong Learning
41:46 Embracing Intellectual Curiosity

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

Build a Winning Brand Without Chasing Every Trend, feat. Stephen White

Tue, 20 May 2025 00:00:00 -0600

How do iconic brands stay ahead in ever-changing markets? This episode of StrategyCast spills secrets on playing the long game with brand innovation, balancing trends and tradition, and building irresistible products that keep consumers coming back for more!

06:53 Evolving Strategy in Beverage Industry
09:35 "Balancing Whiskey's Long-Term Vision"
11:02 Consumer-Centric Product Development Strategy
14:25 Anticipating Tropical Flavor Trends
18:00 Balancing Short and Long-Term Innovation
21:43 Innovative Flavors in Product Portfolio
26:21 "Cultural Wave Forecasting"
26:59 Daytime Drinking Trend Shift
30:53 Societal Trends Impacting Alcohol Choices
34:34 "Sweet Chili Lime Rum Experience"
36:58 Testing Product Reception
40:21 "Brands Ahead of Their Time"
44:30 "Consumer Engagement: Key to Growth"

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

What the Best CMOs Know About Driving Real Business Value with Nicole Portwood

Tue, 13 May 2025 00:00:00 -0600

Marketing isn’t just a service; it’s your company’s power tool for growth! This episode of StrategyCast reveals how thinking like a true business leader, asking the smartest questions, and building trust across departments will set your brand apart and elevate your impact!

06:08 Career Path: From J.Lo to Wellness
10:17 "Marketing's Role in Leadership Hierarchy"
14:07 Gaining Leadership's Trust in Marketing
15:28 "Effective Communication for Business Success"
20:46 Cross-Functional Communication Importance
24:32 Key Finance Questions for Marketers
28:21 "Effective Communication in Operations Leadership"
30:41 Revamping Mountain Dew Strategy
32:51 Supply Chain Pride and Contingency Plans
37:57 Bridging Sales and Marketing Gaps
40:40 Brand Language and Cultural Onboarding
42:56 Embracing Constructive Feedback

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

How to Turn Micro-Influencers Into Growth Machines with Zachary Burgeson

Tue, 06 May 2025 00:00:00 -0600

Shake up your influencer strategy by harnessing the power of micro advocates! In this episode, learn how to drive authentic brand momentum, choose advocates who truly connect, measure ROI, and blend paid with organic buzz for lasting impact.

06:15 "Prioritizing Authentic Engagement"
09:53 "Sustaining Reach Beyond Flashes"
11:48 Amplifying Content Impact
15:14 Influencer Collaboration Strategy Tips
20:56 "Setting Influencer Partnership Expectations"
24:01 Podcast Booking Strategy Insights
28:46 Hybrid Marketing: Influencer & Brand Strategies
33:29 "Influencer Dynamics in Car Culture"
37:19 "Long-Term Conversion Strategy Insights"
38:53 Budget Strategies for Gaining Trust

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

Strategic Marketing Insights Backed by Unilever and Sargento Success with Nicole Pavlica

Tue, 29 Apr 2025 00:00:00 -0600

What happens when marketers step out of the ivory tower and take charge as true commercial leaders? This StrategyCast episode uncovers smart strategies for aligning teams, optimizing budgets, and powering brand growth—even with tight resources!

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

06:29 "Commercial Mindset Evolution"
010:18 "Aligning Cross-Functional Teams Strategically"
11:29 Collaborative Strategic Planning Essentials
16:25 "Comprehensive P&L Insight for Marketers"
17:42 Optimizing Freight for Profitability
21:14 Joint Customer Segmentation Model
24:29 Sargento's Snacking Success Journey
29:27 Customer Segmentation Strategy Essentials
34:04 Prioritizing Launches in Brand Families
35:03 "Champagne vs. Peanut Butter Investment"
41:20 Aligning Strategic, Financial, and Sales Plans
42:57 Misalignment Risks Customer Trust

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

How This Former Magazine Exec Is Changing Modern Marketing With Tech, feat. Jeannine Shao Collins

Tue, 22 Apr 2025 00:00:00 -0600

What happens when entrepreneurial grit meets visionary leadership in a fast-changing tech world? This episode of StrategyCast is packed with real talk on fearless risk-taking, marketing mastery, and how curiosity can power up your career. Get inspired to lead and innovate boldly!

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

05:51 Entrepreneurship: Optimism Meets Reality
08:11 "Entrepreneurial Juggling Act"
10:47 Reverse Mentoring for Women
16:25 Storytelling's Evolution in Marketing
17:38 Democratization of Storytelling
21:04 Balancing Scale and Audience Targeting
26:03 Cargo: Balancing Startup and Established Company
30:19 "Active, Risk-Tolerant Learning"
31:49 Invest in Innovation for Virality
34:55 Forgiving Oneself for Oversights

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

CPG Strategies That Are Transforming B2B Marketing Today with Karrie Sanderson

Tue, 15 Apr 2025 00:00:00 -0600

Imagine turning resourcefulness and customer insights into the backbone of brand strategy! This episode of StrategyCast showcases how marketing techniques from CPG giants and the world of B2B SaaS can reshape the perception of your brand.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

06:46 Brand Identity and Marketing Alignment
10:09 Balancing Brand and Short-Term Goals
14:00 One-Page Strategy Guide
16:52 Early-Stage Feedback Strategies
21:23 Identifying Market Blind Spots
22:25 Marketing's Misunderstood Role and Value
26:38 "Brand Awareness Strategy Development"
31:48 Ingrained Customer Insight in Marketing
32:36 Consumer Behavior Insights
36:19 AI-Driven Customer Insights Revolution
40:02 AI Insights with Human Oversight

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

The Blueprint for Making Small Marketing Teams Unstoppable with Michael Passanante

Tue, 08 Apr 2025 00:00:00 -0600

Transform your marketing team into a powerhouse! In this episode, learn the art of saying no to boost strategic focus, create scalable content machines, and maximize high-impact initiatives. We'll also reveal secrets to strong sales enablement and channel selection, all aimed at propelling your brand to punch above its weight class.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

04:31 Encouraging Strategic Client Dialogue
09:59 "Three-Part Formula for Success"
12:41 Balancing New Ideas and Priorities
15:24 "Maximize Opportunities with Content Strategy"
19:50 Streamlining Social Media Success
22:05 "Enhancing Sales Through Valuable Marketing"
25:53 "Influencing Market with HIMSS Partnership"
27:31 "Leveraging Messaging for Press Success"
32:43 Align Team and Build Trust

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

How to Lead Marketing with AI Like a Fortune 500 Consultant, feat. Tahnee Perry

Tue, 01 Apr 2025 00:00:00 -0600

Is your team ready to embrace the future with AI? In this episode of StrategyCast, we share invaluable strategies to seamlessly integrate AI into your marketing workflows. From boosting efficiency to strategic breakthroughs, get set to elevate your team's potential and future-proof your approach!

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

04:09 Implementing Effective AI Training Strategies
06:42 Building Hybrid Human-AI Workplaces
12:55 Optimizing Content for LLMs
16:10 Encouraging Experimentation and Learning
17:29 Cultivating AI-Driven Efficiency
21:00 Strategic Client Engagement Success
26:34 Solopreneur's Tech Exploration Journey
28:23 Streamlining Time-Intensive Video Production
31:16 Team Goal Setting Strategies
35:52 Rapid AI Advancements Toward AGI

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

Strategies that Helped Scale Marketing for Brands Like Adobe, Traeger, and AudioEye with Chad Sollis

Tue, 25 Mar 2025 00:00:00 -0600

What fuels the marketing success behind powerhouse brands like Adobe and Traeger? In this episode of StrategyCast, Chad Sollis reveals the proven strategies he’s used to scale marketing campaigns for some of the world’s most iconic companies. Learn how to create campaigns that connect deeply, convert consistently, and deliver lasting impact.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

03:45 Digital Accessibility's Growing Importance
07:43 Test Messaging Before Mass Deployment
10:03 Traeger Product Strategy Interviews
15:52 "Importance of Problem Market Fit"
19:02 Content Atomization Strategy
21:18 "Generative Engine Optimization Shift"
24:23 Optimized Headlines Boost Podcast Growth
30:37 Accessibility Integration Boosts Efficiency
33:28 Revamping Summer B2C Strategy
38:16 Quizzes Boost Engagement and Sharing
40:05 "Understand Customer Behavior for Success"

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

Do This to Increase Your Startup’s Leads by 40% in 6 Months with Emily Maxie

Tue, 18 Mar 2025 00:00:00 -0600

How can early-stage companies redefine their growth potential? Tune in to StrategyCast as we showcase the tactical shift from founder-led to marketing-led growth, proving marketing as a true revenue driver.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

04:50 Evaluating Founder-Led Vendor Relationships
07:34 "Focusing on Positives and Feedback"
13:02 "Proving Marketing as Revenue Driver"
17:11 "Understanding Machine Learning's Impact"
20:10 Successful Gradual Market Strategy Development
24:18 Client Strategy & Performance Review
27:13 Navigating Change as New Marketer

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

The Easiest Way to Supercharge Your Marketing With AI, feat. Cathy McPhillips

Tue, 11 Mar 2025 00:00:00 -0600

How is AI reshaping the marketing landscape? This week on StrategyCast, we're unpacking the art of blending AI with human insight for unbeatable marketing strategies. Tune in to elevate efficiency, craft compelling content, and position your brand at the forefront of innovation!

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

06:01 "Reallocating Time with AI Tools"
07:56 Data Analysis Enhances Decision-Making
11:26 Maximize Existing AI Tool Use
14:22 AI Enhancing Communication Strategy
17:47 AI-Powered Campaign Planning
21:00 Integrated Tools for Productivity
25:09 Avoiding AI-Generated Content Cues
28:28 Trademark Strategy
32:33 "Starting AI Initiatives in Companies"
34:06 AI Enhances Art for the Blind

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

The Smartest Way to Connect Marketing to Business Growth with Rebecca Shaddix

Tue, 04 Mar 2025 00:00:00 -0700

What's marketing's role in building strategic bridges for business success? In this eye-opening StrategyCast episode, learn how to connect market strategies to business outcomes, set KPIs that matter, and empower your team for success!

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

03:19 Aligning Marketing with Business Impact
09:09 Unbounce's Effective AI Integration
10:29 "Data-Driven ROI Insights"
13:28 Collaborative Metrics Alignment Importance
17:05 Avoiding Time-Based KPI Errors
21:31 Limitations of NPS in Insights
25:55 Strategic Goal Setting for Investment
26:35 Strategic Goal Setting Insights
32:15 Principle-Based Decision Making

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

The Most Strategic Way to Drive Demand in Healthcare Marketing with Adam Rosenberg

Tue, 25 Feb 2025 00:00:00 -0700

How does a small health tech startup stand out in a bustling industry? This StrategyCast episode shares the bold and awe-inspiring strategies of a rising star in healthcare marketing. Tune in to uncover how innovative marketing and AI strategies can turn challenging industry norms to your advantage!

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

05:45 Hands-On Marketing Expertise
08:39 Aligning Marketing with Business Strategy
09:44 EON's Transparent and Collaborative Marketing
13:18 Top 50 Healthcare Accounts Targeted
15:53 Brand Strategy: Driving Website Traffic
19:07 "Intelligence Layer, Not Incidental Finder"
22:16 Balancing Searchability and Innovation
28:08 Efficient Demand Generation Strategy
31:54 Targeted Conferences Over General Booths
35:23 Population Health Account Strategy
37:33 Leveraging Influencers in Healthcare Marketing
41:09 Facilitating Denver's Healthcare Networking

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

How Marketing & HR Can Help Fix Employee Burnout (79% Are Struggling!) with Celia Fleischaker

Tue, 18 Feb 2025 00:00:00 -0700

Tackle employee burnout head-on with our insider secrets! In this StrategyCast episode, learn the innovative strategies to supercharge employee engagement and retention. Plus, find out how marketing can collaborate with HR to create a thriving work culture and transform your approach to internal communications!

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

06:05 Importance of retaining talent in tough environments.
09:29 Prioritize key segments; tailor messages accordingly.
11:44 Highlighting personal impact of HR and payroll solutions.
15:26 Focus group to enhance learning in marketing.
19:29 Stress persists; HR and marketing collaboration crucial.
22:34 Focus on manageable tasks; build incrementally.
24:26 Taking breaks boosts creativity and refreshes mindset.

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

Why Most B2B Marketing Strategies Fail – And How to Avoid It – with Author Laurier Mandin

Tue, 11 Feb 2025 00:00:00 -0700

How do you make people exclaim, "I need that!" when they see your product? This StrategyCast episode is packed with insights on mastering buyer psychology and simplifying your strategy to captivate your audience's dog brain. Get ready to ignite instant attraction and transform resistance into eagerness!

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

04:36 Innovative AI tools bridge clients to products.
08:58 Marketing creates perceived needs and nonnegotiable desires.
12:27 The importance of immediate attraction in marketing.
14:02 Neocortex processes much slower than dog brain.
19:55 Apple excels at simplicity and impactful messaging.
22:22 Streamline B2B buying process to overcome blockers.
27:50 Connecting with future customer needs through innovation.
32:11 Marketing teams lack genuine product need experience.
35:55 Emotional triggers quickly provoke immediate consumer reactions.
40:00 Internal challenges, communication, data analysis, testing, restructuring.
42:12 Validation through testing ideas and data use.

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

NEVER Overlook This Simple Trick to Build a Memorable Brand with Kriston Ohm

Tue, 04 Feb 2025 00:00:00 -0700

What's the secret behind transforming a classic cheese into an unforgettable brand? In this episode of StrategyCast, we're revealing the juicy strategic insights that elevated a familiar spreadable cheese to new, mouth-watering heights! Get ready to rethink brand storytelling and make your market presence irresistible!

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

05:50 Streamlining Cheese Shopping Experience
09:15 Unlocking Consumer Cheese Preferences
13:55 Defining Alouette's Brand Identity
17:01 "Lark's Twist in Alouette Campaign"
20:49 Unlocking Strategic Marketing Synergy
22:07 Character Design and Branding Strategy
25:28 Navigating Marketing Budget Challenges
30:51 Reflecting Unlocks Marketing Potential
33:28 "Unique Cheese Branding Challenge"
36:51 "Embrace Evolving Brand Ideas"

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

Strategic Marketing Solutions That Turn Pain Points into Powerful Connections with Tracy Borreson

Tue, 28 Jan 2025 00:00:00 -0700

Struggling to pinpoint your perfect customer? Learn actionable insights to fine-tune your ideal customer profile for improved sales and marketing performance. We'll cover real-life strategies, the power of conversations, leveraging first-party data, and how even small businesses can collect valuable insights.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

04:54 ICP vs Persona: Strategic vs Tactical
07:09 "Tools' Value Depends on Use"
12:24 Starbucks App: Personalized Customer Experience
14:09 Collecting Leads at Art Markets
19:22 AI vs. Human Insight in Conversations
22:21 "Lego Ideas: Community-Driven Creativity"
23:33 LEGO: From Sets to Creativity
28:09 Identifying Customer Pain Points
31:38 Buying Behavior Variability
34:39 Targeted Audience Engagement Strategies
38:18 Salespeople Initiating Conversations Strategies
40:33 Power of Genuine Conversations

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

High-Impact Strategic Marketing Techniques for Rapid Growth with Rhys Williams

Tue, 21 Jan 2025 00:00:00 -0700

Plan your most successful year yet! In this episode, we’ll break down strategies for setting annual sales and marketing targets with expert insights on capacity planning. Learn how to align your entire go-to-market team, avoid common pitfalls, and master a process that keeps you on track all year.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

05:28 Complete Capacity Planning Early
11:04 Balancing Capacity Plans and Expectations
13:03 Misaligned Business Strategy Pitfalls
16:18 Aligning Teams for Strategic Planning
20:52 Cross-Functional Collaboration Challenges
23:39 Data Accuracy: When It Matters
25:59 Streamlining Sales to Onboarding Process
28:40 Pipeline Segmentation and Sources
32:12 Pipeline Assessment Meeting
37:30 "Encouraging Betterment in Marketing"

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

Bridging AI and Human Intelligence: Transforming Insights into Strategic Impact with Monika Rogers

Tue, 14 Jan 2025 00:00:00 -0700

In this episode, we reveal how AI and human smarts work together to spot fraud, boost data quality, and enhance marketing insights. Plus, you’ll learn the latest on AI-driven surveys, social listening, and practical tips for internal innovation that saves time and costs.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

05:02 Consumer insights tools have become more complex.
06:45 Continuous tool evaluation is our ongoing process.
09:44 AI excels in social listening analysis efficiency.
15:26 Affordable custom chat analyzes current pricing feedback.
18:12 AI boosts excitement, quality, and deeper insights.
21:27 AI assists human review, improving data analysis.
25:49 ARP aimed to better connect with members' needs.
27:35 Insight roles shifting to data collection-focused tasks.
30:02 Embrace AI to improve predictions and strategies.

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

Become a "Better At" Strategic Marketing Leader with Achim Klor

Tue, 07 Jan 2025 00:00:00 -0700

Marketing success starts with consistency! Learn why a unified message builds trust, how to balance short-term and long-term tactics, and the power of AI in marketing. Plus, get insights on empathetic leadership and the importance of listening.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

03:58 AI will drive fundamental change in marketing.
10:05 Inspiring vision for effective leadership and teams.
13:23 Collaboration enhances teamwork for cohesive strategies.
14:11 Collaboration essential for breaking down silos internally.
19:16 Adopting AI enhances efficiency, maintains human wisdom.
23:20 Hyundai offered lease buyback, boosting customer trust.
27:00 Use communication frameworks to ensure consistent messaging.
28:44 B2B marketers face burnout, emphasizing short-term results.
32:26 Brand and culture are tightly interconnected.
34:38 Regular one-to-ones build agency's unique culture.
41:46 Data reveals unique customer segments for targeting.

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

Strategic Crisis Comms and Hurricane Pivots with Celia Fleischaker of isolved

Tue, 17 Dec 2024 00:00:00 -0700

In this episode, learn how to seamlessly transition your events from in-person to virtual, maintain valuable sponsor relationships, and communicate effectively during crises. Plus, get tips on leveraging AI tools for customer service and social sentiment management.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

04:38 Crisis communications impacting various stakeholders and strategies.
09:18 Conference held virtually for essential worker education.
11:53 Adapted to virtual events, ensured valuable engagement.
14:09 Persona-focused strategy vital for event success.
16:29 Text communication effective; relieved community of obligations.
21:19 Positive team made challenging project successful.
25:03 Stay flexible, tackle obstacles, keep moving forward.
27:00 HR prioritized employee safety during Florida crisis.
32:17 Scenario planning provides calm and efficiency.

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

Building a Data-Driven, AI-Centric Marketing Strategy with Katie Berg

Tue, 10 Dec 2024 00:00:00 -0700

Struggling to make sense of endless data? Learn how generative AI can transform your marketing strategy with insightful methods to analyze customer sentiment and predict trends. Plus, get expert tips on aligning teams, leveraging buyer intelligence, and driving business growth.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

05:57 Latney: Redefined CMO role to drive strategy.
08:27 Generative AI synthesizes qualitative data for marketing.
13:51 Using Gong summaries to improve CRM efficiency.
14:44 Using AI for campaign insights and data synthesis.
18:19 Mapping revenue opportunities and product market fit.
23:50 Adapt to disruptions; prioritize customer value continuously.
26:32 Using qualitative data insights to drive decisions.
29:18 Building authentic relationships will differentiate marketing leaders.
31:53 Customer intimacy is key for brand success.
35:00 High win rate due to strong brand strategy.

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

Keys to Deploying a Winning Global Marketing Strategy with Christina Liebman

Tue, 03 Dec 2024 00:00:00 -0700

Global marketing got you puzzled? Learn effective tactics to go beyond borders and tap into diverse markets. You'll get tips on localizing campaigns, leveraging partnerships, and finding the right metrics for success. Plus, find out how to navigate cultural nuances and stay consistent with your core brand.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

06:00 Dialect variation is crucial in market strategies.
07:56 Acquisitions enhance global brand equity and credibility.
10:46 Target customers with omnichannel approach; track effectiveness.
14:34 Using agencies for targeted marketing approach.
17:10 Campaign success doesn't guarantee global performance.
20:50 McDonald's opening delighted Northern Ireland's market.
24:46 Avocet achieved EcoVadis bronze certification for sustainability.

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

How To Elevate Your Brand Strategy in a Crowded Market with Wes Michael of Rare Patient Voice

Tue, 26 Nov 2024 00:00:00 -0700

This episode breaks down real-world market tests and savvy competitive moves! Get actionable strategies for product changes, budget-friendly consumer research, and the power of understanding your audience.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

05:17 Research program analyzes data for insights development.
08:12 Humira: versatile drug, profitable for AbbVie, biologics.
10:41 Focus on clear benefits to drive change.
13:12 Assess market needs; ensure prototype satisfies criteria.
16:52 Segmenting meals, not people, by occasion.
20:39 Your plant probably eats better than you.
24:58 McCormick's packaging change caused customer confusion.
26:12 People ignore instructions; follow intuitive methods instead.
30:53 Monitor competitors closely; adapt strategy cautiously.
33:00 Engage directly with customers for market insights.

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

How To Master Predictive Strategy: Insights from Mark Stouse, CEO of Proof Analytics

Tue, 19 Nov 2024 00:00:00 -0700

Crack the secret language of business to elevate your marketing game! This episode unpacks the meaning of "predictive" across industries, the CMO's unique challenges, and why timing is everything. Learn to position better, understand your market, and align strategies to drive top-line revenue.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

04:58 Marketers gain respect through understanding business.
07:51 B2B marketing benefits from consumer media strategies.
12:41 Great products fail without proper market research.
14:57 E Street Realty: Innovative, but market not ready.
19:52 Positioning is crucial for product launch success.
21:36 Founders assume expertise leads to successful positioning.
24:34 Executives share issues across multiple departments.
31:42 Established brands succeed faster than newer ones.
36:05 Global consumer sentiment is extremely low currently.
40:30 Marketers focus too much on efficiency metrics.
46:12 Marketers must rethink outdated business strategies.

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

Why Your Marketing Strategy Is Failing and How to Fix It With Layne Cox of Union

Tue, 12 Nov 2024 00:00:00 -0700

In this episode, we reveal how to balance short-term wins with long-term goals, handle budget constraints, and build a winning marketing team. Plus, learn why instinct is crucial and how AI fits into your marketing toolkit.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

06:07 Optimizing hospitality with technology for seamless experiences.
10:01 Focus on foundational systems and messaging first.
10:57 Effective marketing requires harmony and proper tracking.
17:03 Strong product, weak brand: litmus test insights.
18:41 Budget strategically for impact within one quarter.
22:30 Fast-paced startup culture requires constant learning.
26:07 Building a responsive, close-knit and adaptable team.
30:28 Balancing expectations, trust, and strategy is challenging.
33:24 Foundation, test, learn, iterate, scale, leap.
41:58 Startups must estimate and monitor customer LTV.

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

Unlock the Ultimate Strategy for Startup Success with Growth Marketer and GTM Advisor Michael Newman

Tue, 05 Nov 2024 00:00:00 -0700

Supercharge your startup's strategy! Learn how to effectively set performance targets, use AI tools for initial metrics, and align your team for ultimate market success. Plus, get insights on overcoming budget constraints and staying agile in a competitive landscape.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

03:38 Use AI or peers to obtain performance metrics.
07:12 Budget allocation based on impact and responsibility.
10:35 Plan activities based on capacity and resources available.
15:48 Focus on gaining customers, not just transactions.
19:47 Refine ideal customer profile for targeted success.
23:08 Real-time physical model enhances stakeholder collaboration.
24:03 Realign objectives, establish credibility, reassess strategy.
27:52 Objective alignment crucial for a cohesive model.

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

Embracing Risk and Finding Strategic Opportunities with Karley Cunningham of Big Bold Brand

Tue, 29 Oct 2024 00:00:00 -0600

In challenging times, standing out is hard, but it's all about taking strategic risks! Learn bold marketing tactics, elevate your brand, and make AI work for you. Plus, grab tips on maintaining brand identity without a full rebrand.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

03:50 Choosing positivity over fear in marketing efforts.
06:48 Recognize cycles; adapt accordingly without forcing growth.
10:06 Perfect time for bold testing and innovation.
15:49 Provide proof you're a partner, not vendor.
16:29 Leverage insights, avoid rebranding, prioritize brand building.
20:34 Stakeholders question the ROI and purpose of branding.
25:12 Custom chat screens resumes, sends decline letters.
28:32 Measuring brand success: reputation and exposure tracking.
32:02 Be relentlessly helpful, nurture relationships, seize opportunities.

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

Disruptive Positioning for Winning Marketing Strategies with Achim Klor of KLOR Consulting Inc.

Tue, 22 Oct 2024 00:00:00 -0600

Get ready to rethink your strategy as we explore the B2B marketing tactics behind epic campaigns, discuss the patience needed for long-term success, and decode how insights and clear messaging can make or break your brand.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

06:05 Understand your market by directly engaging customers.
08:59 Positioning errors arise from lacking market distinction.
11:11 Educate leadership on realistic marketing timelines, especially B2B.
14:31 Client insights address diverse business issues effectively.
18:58 CEO asked, I said, "You don't listen."
22:38 Integrate lead gen and branding for sustained growth.
25:59 Data and feedback build a strong strategy.
29:48 Unique, powerful B2B campaign still resonates today.
34:01 Needed to understand advertising; simple, effective creativity.
35:33 Regular customer conversations are essential for marketing.

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

How to Use AI to Enhance Your Customer-Centric Strategy with Sangeeta Prasad

Tue, 15 Oct 2024 00:00:00 -0600

Elevate your marketing game with "Fiercely Human" insights! This episode reveals the secrets to integrating technical expertise, fostering authentic connections, and using AI to enhance, not replace, human experiences. Plus, hear success stories from major brands!

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

06:17 Capturing Slalom's essence: culture, people, relationships.
09:56 Strong marketing and audience resonance are key.
12:45 Understanding, tailoring, co-creating, solving customers' challenges collaboratively.
13:46 Brands often neglect aligning internal ethos with customers.
17:26 Slow down, stay curious, solve business challenges.
20:09 AI's role: productivity, differentiation, potential disruption.
24:41 Prioritize genuine feedback for human-centric improvement.
27:25 Brands seek engagement solutions; AI sometimes assists.
30:55 Human connection remains central, even with AI.

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

How to Unify Your RevOps Strategy with Tracy Hernandez of SaaS Lumen

Tue, 08 Oct 2024 00:00:00 -0600

Elevate your company's revenue potential like a pro! This episode covers the essentials of revenue operations and its crucial role in bridging gaps between marketing, sales, and customer service. Learn how to create unified reporting systems, optimize your tech stack, and foster a collaborative culture. Don't miss out on transforming your operational efficiency and driving sustainable growth!

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

04:44 Revenue ops should truth-tell, connect, avoid misusing data.
08:18 Unified revenue view enables detailed departmental insights.
13:04 Evaluate ROI, invest wisely, optimize resources, strategize.
14:42 Rev ops team should unify revenue, CAC, pipeline reports.
20:03 Rev ops should strategically assess and grade revenue.
21:44 Rightfit customers are crucial for lasting growth.
26:54 Finance collaborates, Rev Ops optimizes budget allocation.
29:01 Handling customer churn due to billing delays.
34:17 Trial and error in retail sales strategies.

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

Strategies to Optimize Your RevOps Teams with Jeff Marcoux

Tue, 01 Oct 2024 00:00:00 -0600

Transform 'garbage' leads into gold while meeting your revenue goals with precision. In this episode, you'll learn how to seamlessly align your sales and marketing teams through a flawless Ideal Customer Profile and smart opportunity grading. Plus, we share tips on crafting personalized follow-up emails that will delight your prospects.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

05:39 Rev ops concept debated, crucial for organizations.
09:33 Early feedback helps adjust and holds accountable.
10:24 Incomplete data led to ineffective sales strategy.
15:04 Reddit uses business intelligence for data efficiency.
17:11 Data science team's struggle with data wrangling.
20:29 Deals stuck, campaign targeted security teams, shortened cycle.
26:19 Mitigating fear in marketing and sales process.
29:15 Effective marketing means using targeted messaging consistently.
31:10 Behavioral side vs. people-first side in decisions.
35:50 Boardrooms stuck in old MQL world methods.
37:11 Marketers shift focus to qualified accounts and multithreading.
43:28 Most people miss opportunity in prompt engineering.
46:09 Evaluate seller meeting, identify bias, avoid finger-pointing culture.

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

RevOps Strategy Essentials with Rhys Williams of Domestique

Tue, 24 Sep 2024 00:00:00 -0600

This episode centers on how early-stage companies can strategize from a blank slate, align sales and marketing, and seamlessly implement RevOps. Learn the art of creating a demand council, overcoming common barriers, and adopting a strategic mindset toward revenue operations. Plus, discover the impact of data and consistent processes on scaling your business effectively.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

05:25 RevOps strategy supports business go-to-market plan.
07:17 Company maturity doesn't correlate with RevOps.
11:19 Tech implementers often overlook strategy and process.
16:21 RevOps impacts revenue and profit across company.
17:59 Leadership in RevOps, influencing diverse teams.
23:11 Fractional hiring can save costs and resources.
25:59 RevOps works for many industries and models.
29:40 Sales cycles impact small wins, longer impact.
32:08 Annual capacity plan integrates sales and marketing.
34:39 Ensuring alignment, delivering results, increasing awareness.
38:28 Implementing RevOps can streamline marketing, sales, CS.

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

Using AI to Redefine Your Branding Strategy with Jennifer Clemente of D-Wave Quantum

Tue, 17 Sep 2024 00:00:00 -0600

In this episode, we reveal the key to creating a supportive and innovative culture for successful AI adoption. You'll learn how to select the best tools and establish a council for effective oversight. We’ll also provide valuable insights into leveraging AI for customer analysis, content creation, and strategic projects. Discover how ethical AI practices can strengthen your brand's authenticity, and get practical tips on using AI to maximize your marketing budget while delivering exceptional value.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

04:26 Adapting to AI in marketing is essential.
08:41 Build rapport, show AI edits, respect expertise.
09:39 Implemented AI chat tools; testing transparency, effectiveness, usage.
14:44 Interviewed Jasper; gathered feedback through custom chat.
17:55 Use published papers to understand emerging tech.
20:26 AI starts, experts refine, diverse core team evaluates.
25:34 Encourage, educate, and support workforce for AI success.
26:53 Monitoring AI and DEI in customer projects.
30:59 Embrace AI authentically to enhance your brand.

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

Building Strategists as They Enter the Marketing World with Dr. Eric Van Steenburg

Tue, 10 Sep 2024 00:00:00 -0600

Shape the future of marketing with strategic thinking! This episode is packed with real-world case studies and expert insights into developing sustainable, effective marketing plans. Learn how to turn challenges into opportunities, measure campaign success with precision, and foster a strategic mindset. Whether you're a beginner or a seasoned marketer, discover practical tips for making your brand stand out and creating lasting impact.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

06:40 Instilling strategic thinking in new marketing professionals.
12:14 Record ideas; validate and apply them strategically.
15:26 Determine metrics, measure constantly for benchmarks.
18:18 Establishing effective metrics is often challenging.
22:14 Marketing-sales link crucial; conversions are key metrics.
26:56 Course integrates research, strategy, and analytics expertise.
32:35 Team members demonstrate dedication through specific roles.
35:51 Foundation supports AI, sustainability, and social marketing.
38:45 "Fail Harder" pushpin art in documentary.

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

Strategy Games: Linking Business Goals with Customer Value with Andrew Dod

Tue, 03 Sep 2024 00:00:00 -0600

Transform your business from within! This episode reveals the secrets to breaking down complex strategies into actionable steps, all while linking them to key performance indicators. Learn how a customer-focused approach led to success stories like Hilton Hotels and Mecklenburg County. We'll also share vital tips to foster collaboration between sales and marketing, ensuring your strategy becomes a daily practice ingrained in your company's DNA.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

03:52 Strategy must be embraced by all employees.
07:24 Mecklenburg County restructured decision-making process successfully.
10:01 Market feedback, adapt, and strategize for success.
14:04 Fearless honesty key for successful market operations.
16:27 Align people, processes, and technology for success.
20:17 Honing strategy execution for better financial results.
23:47 Focusing on brand values is crucial.
26:17 Marketing team analyzes funnel, creates change agenda.
30:47 Building strategy: connecting, achieving, impacting, enabling layer.
32:14 Board and management top-down, employees bottom-up involvement.
37:36 Analyze board performance, monitor organization with ESM Software.

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

Thriving with Impactful Marketing Strategies in the “Messy Middle” with Dionne Mejer of Revenue by Design

Tue, 27 Aug 2024 00:00:00 -0600

Transform your sales and marketing alignment for unstoppable revenue growth! In this episode, we break down practical strategies to tackle the "messy middle" of your initiatives. Learn how to design a structured framework for success, align messaging, and ensure follow-through. Plus, tips on using AI for insightful research and engaging training methods to keep your team motivated and effective.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

05:40 All companies face the messy middle challenge.
07:22 Framework for systematic teaching and communication strategy.
10:55 Advertising must capture attention and be clear.
14:56 Challenging to generate revenue streams, but possible.
18:45 Ensure proper sales strategy, tools, and training.
19:46 Clients may need external insights for recommendations.
24:05 Focus on understanding revenue growth for businesses.
29:24 Differentiation of marketing and sales messaging is essential.
30:52 Planning, coordination, and execution of marketing strategies.
35:49 Guidelines, structure, and AI for sales professionals.
38:32 Utilizing tools for accurate information and efficiency.

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

Consumer-First Marketing Strategies with Kathy Guzmán Galloway of Clarity Wizard

Tue, 20 Aug 2024 00:00:00 -0600

In this episode, you'll learn the process of combining brand strategy with digital marketing tactics. Plus, we’ll tell you how to leverage AI for exceptional consumer insight and explain why Q4 is the prime time to listen to your audience.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

08:50 Market and brand early for lasting success.
05:03 Differentiation drives change, unique offering, relevant presentation.
07:47 End user understanding technology through clear communication.
11:34 Different age, similar outlook, perfect market fit.
15:08 Understanding consumer behavior and adding value.
18:10 Becoming a loyal consumer in certain categories.
21:23 Understanding pet owner perspectives for branding strategies.
23:46 Let's talk about your experiences and insights.
26:57 Positioning strategy depends on consumer and industry.
32:27 Immersive experiences reveal valuable consumer insights.
33:24 Consumer assessment, competitor categorization, data leverage.
37:52 Conversation with computer, processing info faster, digital marketing.
41:28 Plan to validate consumer adoption of generative AI.

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

Creating Resilient Brands with Marketing Leader Rachael Shayne

Tue, 13 Aug 2024 00:00:00 -0600

Curious about the secret to brand success in the digital era? It’s all about alignment! This episode breaks down the importance of syncing your branding, marketing, and communication strategies. Learn actionable tips for enhancing team collaboration, retaining authenticity, and harnessing AI for nuanced insights. From brand scans to the role of CEO as the culture champion, get ready for expert advice that could reshape your approach to growth!

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

08:50 Market and brand early for lasting success.
10:12 Brand integrity requires unified, clear communication strategy.
14:35 Controlled communication channels can impact corporate respect.
17:22 Misalignment, lack of communication among company teams.
20:07 Consultant emphasizes need for careful brand-building steps.
24:41 Visionary leader built successful in-house marketing agency.
27:38 Navigating market drivers, politics, and authenticity.
30:25 Marketing velocity comes from branding and communication.
31:59 Connect the dots between human insight and technology.
36:27 Revamping ideal customer profiles led to insights.

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

Celebrating 500 Episodes, Marketing Insights, and Strategic Inspiration with Lori Jones and her Guest Stephen Woessner of Predictive ROI

Tue, 06 Aug 2024 00:00:00 -0600

Struggling with keeping your brand relevant in a fast-paced market? Elevate your strategy with high-impact personalization and cutting-edge AI techniques. In this episode, you'll learn how to stand out with targeted content, engage your audience, and remove sales friction seamlessly. You'll also hear inspiring success stories and practical tips for bold, risk-taking moves in marketing.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

05:41 Innovators disrupting markets with visionary products.
07:56 Marketers must lean in to embrace AI.
10:05 Building services or products to meet needs.
17:35 Friendship leading to lasting working relationships and respect.
20:49 Combining friendship and business relationships is beautiful.
23:13 Addressing the audience directly, emphasizing genuine passion.
29:33 Utilizing data tools to gain consumer insights.
33:18 Maintaining brand visibility, speeding up buying cycle.
34:35 Diving into challenging context during current environment.
38:35 Leaders focus on removing friction for clients.
41:03 Brand success requires team alignment and personalization.
46:09 Discussing strategy and lessons across disciplines.

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

Elevating Your Brand Strategy with Cultural Intelligence with Anastasia Kārkliņa Gabriel of Reddit

Tue, 30 Jul 2024 00:00:00 -0600

Curious about making your brand culturally relevant? In this episode, we break down powerful strategies that set your marketing apart by studying market behavior and understanding cultural trends. Learn about smart risk-taking, the power of emotional connections, and how startups transform categories. Perfect for marketers aiming to connect deeply with audiences and stay ahead in a competitive landscape!

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

06:30 Marketing industry stuck in binary thinking trap.
09:04 Integrate insights into marketing for better decisions.
13:20 Brand struggles with authenticity in inclusive marketing.
16:19 Consumer skepticism drives shift towards authentic marketing.
17:49 Cultural intelligence in marketing for brands' impact.
23:45 Embracing cultural communities and their impact on brands.
25:50 Book discusses famous and lesser-known innovative brands.
30:18 Strong consumer connection through brand understanding.

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

How Communication Strategies Define Your Brand's Success with Marcus Taylor of Trilogy Growth Partners

Tue, 23 Jul 2024 00:00:00 -0600

Investor pressure got you stressed? Learn powerful strategies to push back and make calm, confident decisions. You'll get insights on leveraging expert feedback, showcasing success, and building crucial partnerships. Discover communication tactics that resonate with investors and find out how to maintain optimism during tough times. Perfect for CEOs and startup leaders aiming to navigate high-stakes challenges!

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

07:27 Government-led quantum computing initiative sparks innovation.
11:39 Enthusiastic discussion about innovation and academia collaborations.
12:49 Quantum partnerships and government funding drive progress.
18:39 Quantum cybersecurity company to break encryption in 4-5 years.
20:39 Example of PR campaign raising awareness for a startup.
27:33 Challenges in measuring and communicating marketing effectiveness.
31:15 Leverage partnerships and expertise for business success.
33:31 Founder knowledge and investor vetting are crucial.
35:42 Investors trust in management and strategy. Minority and knowledgeable board members are key.

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

The Future Ready Brand: Strategies for Success with Author Mitch Duckler

Tue, 16 Jul 2024 00:00:00 -0600

Brands with purpose are brands that win. Transform your approach to brand positioning and corporate purpose with insightful tips on making technology work for you—not against you. This episode delves into creating authentic, purpose-driven strategies, leveraging AI for hyper-personalization, and avoiding common pitfalls. Elevate your brand to future-ready status and connect meaningfully with your audience.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

06:09 Technology and AI reshape future brand strategies.
09:39 Brand purpose becoming increasingly central to branding.
14:06 Brand positioning around change, purpose remains constant.
15:15 Choose unique words to create distinction.
20:26 AI and extended reality enable personalized experiences.
23:26 AI challenges: data integrity, market-specific applications.
27:34 CMOs and brands have differing perspectives on authenticity.
29:32 CMOs see AI as game-changing for marketing.
31:59 Fear of falling behind in technology adoption.

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

How to Reverse Engineer Business Growth Strategy with Carrie LaDue of Limitless Business

Tue, 09 Jul 2024 00:00:00 -0600

Feeling like your business has untapped potential? Learn how to master KPIs for growth, plan your exit strategy, and conquer talent attraction challenges. This episode is packed with insights on maintaining financial transparency, making data-driven decisions, and building a strong company culture. Plus, find out how to transform your services and improve margins. Stay ahead of the game and ensure your business thrives

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

05:46 Lack of data hinders marketing efforts' success.
06:49 Failure to address root cause leads to issues.
11:43 Agreeing and preparing clients for agency partnerships.
15:35 Subscription model, ongoing contracts, retainers, lifetime value.
18:29 Discussing business scenarios, staffing, and quality control.
21:00 Owners need data, not just instincts.
22:51 Lack of cost clarity hinders company growth.
25:59 Filtering for financial history to help businesses.
30:02 Set goals, plan backward, and execute effectively.
35:02 Overcoming industry resistance, productized consulting for scalability.

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

How to Leverage AI Tools in Your Marketing Strategy Without Losing the Human Touch with Regina DeMars, Director of Content Marketing and Social Media Strategy at FNBO

Tue, 02 Jul 2024 00:00:00 -0600

Elevate your brand's story with award-winning content marketing strategies! Gain insights on enhancing consumer engagement, leveraging AI creatively, and personalizing customer experiences. Tune in, harness the power of authentic connections, and drive impactful growth!

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

05:56 Bank focuses on storytelling to engage customers.
07:10 Refocused content strategy, rebranded to FNBO in 2019.
11:47 Spotted Pentax, made a successful business deal.
16:21 Using storytelling to create emotional brand connection.
17:33 Showcase small business customers' stories for impact.
24:15 Expanding relationship with Sprout Social Advocacy program.
25:33 Evaluating consumer trends and tailoring experiences with AI.
29:41 Creating diverse content based on popular searches.
33:16 AI usage must align with brand voice.
37:32 TikTok content evolving; team recreates trends.

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

How AI Redefines Marketing Strategy: Winning in Marketing & Beyond with Jessica Hreha of Jasper

Tue, 25 Jun 2024 00:00:00 -0600

AI is reshaping the marketing landscape—are you keeping up? Learn how to harness AI as a powerful tool, find out why leadership is crucial in its implementation, and get practical tips on spearheading AI initiatives in your company. From identifying use cases to collaborating across departments, this episode breaks down the steps to elevate your marketing game.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

03:52 AI summit, piloting roadmap, VMware acquisition, team extension.
06:38 GPT 5's potential impact on AI usage.
11:09 AI's potential in marketing strategies and processes.
14:21 Colleagues came together for Marketing AI Council.
22:07 Analyzing Google's algorithm and improving page ranking.
25:39 Leaders must embrace change and take risks.
28:46 AI applications expanding in business; ethics crucial.
32:51 Define goals, understand hypothesis, document and analyze process.
36:35 Train team broadly, ensure tool proficiency, seek feedback.
37:35 Strategy and AI improve show performance significantly.

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

A Proven, Profitable Strategy to Achieve Perfect Product Market-Fit with Tim Hillison of Founder of Entry Point 1

Tue, 18 Jun 2024 00:00:00 -0600

Facing challenges with market fit? You're not alone. Learn how to master each stage—problem market fit, product-market fit, and platform market fit. This episode teaches you how to define your Ideal Customer Profile, build customer-centric strategies, and ensure your product resonates. Understand the nuances of transitioning through these phases to achieve sustainable growth and market success.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

04:43 Different definitions of product life cycle impact.
07:12 Marketing should focus on market research. Understand customer needs to create demand.
12:18 Maturing to product market fit for sales.
14:45 Business playbook varies; critical to nail ICP.
16:42 Assessing market fit with various marketing tactics.
22:58 GTM Partners emphasizes efficiency and scalability in sales.
24:46 Adobe exemplifies platform market fit for products.
27:53 Divisional product portfolio, market fit, revenue team.
30:07 Modern organizations need collaborative, sustainable marketing strategies.

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

How Disruptive Brands Use Strategy to Captivate and Grow with Geoffrey Colon of Creative Strategies

Tue, 11 Jun 2024 00:00:00 -0600

Ever wonder how some brands become household names? Learn how to elevate your brand from product-led growth to industry leader status! This episode explains the art of powerful branding, the necessity of relatable messaging, and the impact of narrative economics to drive your market awareness.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

08:08 B2B buyers mostly decide before brand contact.
10:52 Initial website interaction should mimic retail approach.
16:55 Expand brand, speak to larger audiences, scale.
20:38 Identify core message, create brand tagline for focus.
24:21 Effective storytelling driving action in today's economy.
28:58 Companies benefit from comprehensive media strategies.
34:54 CMOs seek change in marketing strategies.
35:52 Questioning need for marketing; potential future consequences.
41:05 Companies must innovate to stay relevant in digital marketing.
43:14 Emphasize need for creative thinkers in business.

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

Build Your Ultimate Product Launch Strategy with Steve Shaw of AutoPylot Technologies

Tue, 04 Jun 2024 00:00:00 -0600

95% of product launches fail. Don't let this be you. Learn how to pinpoint market fit, finesse your Go-To-Market strategies, and craft campaigns that truly resonate. This episode reveals the art of not overwhelming your audience while focusing on what really matters—solving buyer problems and fine-tuning your approach. Perfect your product launch strategy!

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

05:06 Marketing is crucial for selling a product.
09:18 External investment impacts success of go-to-market strategy.
13:33 Identifying market needs, solving problems, campaign launch.
20:19 Gain customer insight to improve scripts. Utilize new tools for sales call analysis.
26:08 Brands must strategize for meaningful, disruptive market entry.
28:17 Find receptive buyers in niche market, avoid noise.
34:24 Adapting marketing strategies to reach younger generation.
40:15 Marketing should involve everyone for success.

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

Strategy Essentials Every Entrepreneur Needs to Know with Emily Allen

Tue, 28 May 2024 00:00:00 -0600

Delve into the art of newsworthiness and data-driven storytelling that captivates audiences. Discover the power of targeting niche publications, unlocking the secrets of successful PR pitches, and mastering internal communications for startup success.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

08:24 Employees are the most important stakeholder.
13:06 Balanced decision-making, avoiding analysis paralysis, measure success.
16:53 Focus on newsworthy stories in communication space.
22:48 Pitch story about safety product goes wrong.
26:20 Customized pitches are important for journalists.
28:24 Become an accessible and collaborative subject matter expert.
30:43 Act early, control message, shape brand identity.
36:22 Marketing efforts not always directly linked to revenue.
39:57 PR fails when data is not verified.
42:50 Encouraging team to be proficient with AI.

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

AI Strategies That Skyrocket Marketing Success with AI Advisor Nicole Leffer

Tue, 21 May 2024 00:00:00 -0600

Embrace the AI revolution and elevate your marketing game! Grasp how seasoned pros are integrating AI into day-to-day operations to boost efficiency and creativity. Hear firsthand about the power of AI in content creation, crisis communication, and strategic decision-making.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

04:39 Adoption of advanced technology still takes time.
08:16 Marketers adopting new technology based on experience.
10:10 Warning against marketing strategy of opposing AI.
13:24 Dove's decision not to use AI models.
18:02 AI's impact on marketing and sales strategies.
24:31 Use AI for repurposing, not original ideas.
27:15 Caution about AI tools and data security.
32:34 Engineers using it for coding and sales.
36:28 AI transcribes, automates, edits, and emails posts.

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

Aligning Company Strategy with Marketing and Product-Market Fit with Anne Gotay

Tue, 14 May 2024 00:00:00 -0600

Boost your startup's success with game-changing marketing strategies! Gain insights on aligning business goals with potent marketing tactics, mastering product-market fit, and leveraging AI for market analysis. Tune in, enhance your approach, and achieve standout market presence!

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

04:17 Budgeting for SaaS company sales requires attention.
07:38 Founders' business strategies crucial for marketing success.
10:56 Love the distinction and importance of strategy.
15:34 AI provides faster, insightful data analysis.
16:31 Positioning is key for company success and differentiation.
22:32 Understanding customer needs and simplifying value proposition.
24:11 Positioning mindset, integrated approach, Jones model strategy.
27:19 Creating relevant content is crucial for success.
29:43 Lack of strategic approach leads to inefficiency.
33:14 Aligning with brand voice, identity through Gen AI.
36:42 Align content with audience; sales-marketing alignment critical.
40:10 Be careful when using AI for content.

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

Strategy Magic: How to Leverage AI for Peak Efficiency with Lara Shackelford

Tue, 07 May 2024 00:00:00 -0600

Navigate the fast-paced world of AI in marketing! Learn about striking the perfect balance between using data for personalization and maintaining customer trust. Gain insights into AI strategy development, operational integration, and overcoming industry challenges.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

08:55 Clients given choice in AI tool usage.
11:54 Needed AI strategy and readiness assessment beforehand.
13:27 AI increases efficiency, frees up time for creativity.
19:26 AI uses data for personalized smart vending.
20:57 Data governance vital for leveraging and building.
23:56 Companies prioritize centralized data for marketing advantage.
30:07 AI assessments guide organizations for effective implementation.
31:38 Creating a governing body for operating roles.
35:32 Octopus Energy leveraged AI for customer engagement.
38:40 Marketers seek hyper personalization without being creepy.
42:39 Learn, experiment, and try in personal lives.

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

How a Shift in Marketing Strategy Can Catapult Revenue Growth with Dale Harrison

Tue, 30 Apr 2024 00:00:00 -0600

Transform your view on marketing effectiveness! Learn why prioritizing it before efficiency can radically shift your business outcomes. Gain insights into ROI, long-term impacts, and how to strategically prepare for market entry. Tune in, fine-tune your approach, and watch your business soar!

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

05:36 Digital tools focus on efficiency, not effectiveness.
08:14 Long-term impact of marketing on revenue.
12:50 Marketing amplifies impact, enhances efficiency, and drives revenue.
15:26 Pre-market education shortens sales cycle and boosts efficiency.
17:31 Startups should balance product and revenue.
22:47 Marketing isn't instant; it's a slow process.
25:04 Marketing has long lag time for impact.
27:40 Companies resist market research, causing revenue loss.
33:41 Lack of research and leadership mindset issue.
39:22 Specific examples show importance of understanding market.
44:11 Marketers need to prove tangible ROI.
45:45 Marketing ROI analysis applied to tangible examples.

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

Crafting a Winning Marketing Strategy for Sustainable Revenue Growth with Paul Self of MultiplyGTM

Tue, 23 Apr 2024 00:00:00 -0600

Fuel your growth engine with strategies for sustainable revenue expansion. Discover the art of balancing bold targets with realistic expectations, all while marrying data with team alignment. Gear up to scale your success and refine your go-to-market approach!

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

05:10 CMO and CRO roles merging for efficiency.
06:56 Understanding unit economics is key for leadership.
10:26 VCs look for product market fit indicators.
15:05 Venture capital shifting to later stage companies.
17:50 Understanding values, numbers' interplay critical for business.
21:55 Evaluating growth plans, resource limitations, and investment.
24:53 Shift in SaaS market towards sustainable growth.
27:16 Seek investment or adjust strategy for growth.
32:49 Long-term planning critical for team alignment.
39:06 Reliance on data key for organizational alignment.

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

How Strategy Fueled a Creative Marketing Triumph with Billy Otteman of Scythe Robotics

Tue, 16 Apr 2024 00:00:00 -0600

Explore the art of infusing creativity into tech with insider tactics for engaging customers and shaping a marketing mindset within engineering cultures. Gain tips on fostering collaboration and building a brand that stands out!

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

06:55 Relevance of engineering in marketing and agencies.
08:57 Marketing principles integrate into tech communication and culture.
13:33 Impact of communication on brand unity and success.
17:29 Sharing and external validation of creative work.
19:17 Consistency and routine are key for creativity.
27:50 Embrace everyday awareness, find inspiration, and respond.
35:25 Educating about marketing and visual representation.
39:11 Customer centricity is vital for all departments.
43:57 Emphasize customer needs and meaningful innovation process.

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

Shaping Strategy Through Stellar Customer Connections with Erica Ballard of bitewell

Tue, 09 Apr 2024 00:00:00 -0600

Discover the secret to fortifying businesses with ethical marketing practices and genuine customer connections. Gain wisdom on fostering open dialogue, leveraging research power, and integrating market savvy with strategy. Watch now, fuel growth, and chart a path to triumph with integrity!

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

09:41 Marketers drive business strategy with customer insights.
13:25 Overconfidence in lack of competition leads to apathy.
15:07 Food marketed as weight loss, not health.
20:22 Emphasizing the need for structure in communication.
21:09 Strategists tend to ask probing questions.
25:08 Navigating brand awareness and data-driven decisions.
31:00 Authenticity and ethics are crucial in branding.
34:38 Therapy, meditation, somatic healing for personal growth.
35:26 CEOs need to embrace feedback for success.

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

Aligning Engineers with Strategic Marketing: A Master Class with Khushboo Goel

Tue, 02 Apr 2024 00:00:00 -0600

Embrace the synergy of minds and learn how to blend marketing magic with engineering excellence. Get valuable insights into bridging communication gaps and crafting strategies that resonate across departments. Tune in, align your team, and ascend to new heights of collaboration!

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

05:36 Understand product launch purpose, engage with team.
08:15 Collaborative approach to aligning priorities and strategies.
12:55 Exec sponsor led internal alignment and marketing exercise.
17:06 Consider pros and cons, provide multiple options.
19:56 Seeking strategic partners, marketplace analysis, talent acquisition.
23:00 Struggle to balance customer targeting and diversity.
26:50 Intel partners with OEMs, local vendors for data-driven market analysis.
28:20 Partnered to test market; studied audience.
33:20 Open dialogue and agility key in marketing.
35:34 Relying on AI for agile content creation.

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

Strategy Meets Technology: Thriving in the Age of AI with Mike Kaput of the Marketing AI Institute

Tue, 26 Mar 2024 00:00:00 -0600

Will AI be your next marketing co-pilot or the captain? Discover how to blend AI's analytical power with your creative spark for unbeatable strategies. Get the lowdown on AI's role in branding and how to stay wisely human in an automated world. Plus, we're dropping pro tips on the hottest AI tools to boost your game!

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyFirst Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

05:29 AI will handle marketing tasks with ease.
09:37 AI replacing jobs, new jobs created. Digital's impact.
13:22 AI offers quick fixes, but human touch prevails.
16:59 AI language models like ChatGPT have improved dramatically.
20:04 Difficulty grasping context and human emotion in AI.
24:12 Human assets essential for interpreting and responding.
27:42 Innovation, creativity, and AI in marketing strategy.
29:00 AI content generation must align with brand.
33:27 Client-focused agency emphasizes empathy and emotional intelligence.
37:07 Human wisdom essential for adapting and anticipating.
40:14 Agency's competitive analysis reduces data input time.
42:33 Wisdom trumps data analysis in AI evolution.
45:15 AI's evolution sparks creative possibilities for writers.
49:59 Impressive updates on ChatGPT, Claude 3.
54:43 Team members fantastic, expertise in evolving topic.
55:39 Marketing AI Conference, MAICON, emphasizes intelligence and humanity.

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

Crisis Armor: AI Tools For Bulletproof Strategy With Liza Adams

Tue, 19 Mar 2024 00:00:00 -0600

Discover the intersection of AI and crisis management! Learn how to shield your biz with smart strategies, craft ironclad communication plans, and tackle the ethics behind AI tools. Your brand can't afford to miss this!

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyFirst Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

04:30 AI: regulations, uncertainty, need for proactive management.
09:32 Taylor Swift, Travis Kelce targeted in fraud.
11:51 Importance of crisis plan in risk assessment.
16:05 Key aspects of risk assessment and crisis planning.
20:20 Ensure secrecy in negotiations through strategic communication.
22:31 Crisis communication plan is vital for businesses.
24:55 Unethical uses of AI and advanced monitoring.
29:20 Prioritize content creation and data analytics insights.
33:41 Personalized services require transparent customer provisions. Unmasking the black box of AI.
34:58 Valuable insights on black box scenario in business.

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

How to Build a Cult-Like Customer Base with Micaela Shaw

Tue, 12 Mar 2024 00:00:00 -0600

Ever wonder why your marketing feels like shouting into the void? Tune in to StrategyCast for an enlightening chat on building a customer-centric culture that actually listens!

We're revealing the strategies for breaking down silos between teams, making every department talk to customers, and crafting a brand message that hits home. Say goodbye to cookie-cutter strategies and hello to personalized communication that engages and converts!

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyFirst Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

05:07 Marketing and product alignment crucial for success.
09:17 Use the "why" exercise to find motivation.
11:58 Consistent customer interviews and surveys drive project success.
13:41 Prioritize ideal customers, seek diverse feedback venues.
18:29 Creativity and data inform effective marketing strategy.
22:20 Organic search and content marketing are powerful.
24:53 Challenges in targeted marketing and broader strategies.
27:07 Brand guidelines should adapt to changing culture.
31:16 AI tutor for kids, future of education.

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

How to Scale Your Business in 2024 with Caitlin Allen of Simbe Robotics

Tue, 05 Mar 2024 00:00:00 -0700

Uncover the secret sauce to scaling your brand! Learn about repurposing content, nailing brand messaging, and the power of emotional storytelling. Plus, dive into the predictable pipeline process for strategic brand growth.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyFirst Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

05:45 The predictable pipeline process (5 components).
07:13 Brands fail without vital research for success.
11:08 CEO and team input critical for branding quality.
16:06 Outsourced CMO fails to focus on outcome.
18:55 Messaging pillars are key for company's value prop.
20:22 Research tool evaluates point of parity/differentiation.
24:43 Brand strategy based on first principles, emotion sells.
26:56 Thought leadership examples and failure points in brand strategy.
32:00 Building brand strategy with limited resources and demand.
34:58 Key to demand gen success.
37:37 Deployed tsunami, refining market strategy for impact.
41:03 Happy Returns offers easy retail return solutions.
44:23 Importance of aligning marketing with revenue trifecta.

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

How to Align Marketing and Finance for Explosive Growth with Chris Schwalbach of AVL Growth Partners

Tue, 27 Feb 2024 00:00:00 -0700

Dive into the art of smart spending in biz growth! Discover the secret sauce of aligning finance & marketing, mastering experiments, and avoiding costly missteps. Ready to revamp your strategy with insider CFO tricks?

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyFirst Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

07:52 Navigating experiments and defining success for CFOs.
10:30 Using data to make strategic decisions effectively.
18:12 ABL Growth Partners holds a unique perspective.
21:17 CFO logic challenged, infomercials took Beachbody to success.
26:49 Data capture is essential in new experiments.
31:44 Maintain focus by building reporting drumbeat.
39:46 Welcoming challenges and learning from public experiments.
43:56 Company shifted to middle market, saw success.
45:16 Research essential for business success.

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

Breakthrough Strategies for Business Growth with Marc Emmer

Tue, 20 Feb 2024 00:00:00 -0700

Discover game-changing strategies that smash silos, power up marketing, and fuel conversion! 🌟 Unpack secrets to market dominance, AI's impact on personalized marketing, and insider tactics that align sales with strategy.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyFirst Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

05:18 Successful planning requires thoughtful market analysis.
08:59 Private companies should segment markets for success.
12:41 Market research is always imprecise, but tools are available.
13:28 Data mining can yield valuable, imperfect information.
19:42 AI is evolutionary, offering accessible tools. Future AI creates custom experiences in real-time.
23:15 AI enables unique choices profitable to providers.
26:53 Mobility, AI, and vertical integration transform economy.
29:39 Customers are more discerning, be targeted in messaging.
32:01 Improved collaboration is essential for sales and marketing success.
34:33 Sales and marketing must be involved in strategy.
38:43 Companies reaching growth limits require strategic planning.
41:35 Strategy and marketing intersect in corporate decisions.

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

Defining Your Brand’s DNA with Visionary Leader Maria Trysla

Tue, 13 Feb 2024 00:00:00 -0700

Get ready to dive into the world of strategic branding in today's episode of StrategyCast! My guest today is the amazing Maria Trysla, a visionary and tactical marketing leader with 30 years of experience in SaaS, technology, and telecommunications. Maria's bringing the heat with insights on defining your brand's DNA, the evolution of brand positioning, navigating market shifts, and creating a customer-focused business strategy. Join us for a lively, inspirational, and educational conversation that will elevate your marketing game!

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyFirst Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

05:40: Positioning defines company's focus for success.
08:09: Brand is more than a logo and business strategy is key.
11:13: C-suite and key players align for DNA.
15:52: Evaluate, validate, analyze, strategize for brand success.
18:48: Improving customer understanding for better overall performance.
21:01: Engaging conversation aims to challenge perspectives.
31:42: Marketing brings customer understanding, qualitative market research.
35:45: Emphasize bold expression, involve CEO, break the mold.
39:11: Inclusive approach, easy shift, tight execution crucial.
43:44: Identify gaps, supplement, seek outside perspectives, network.

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

==Leave a Review==
Hey there, StrategyCast fans!

If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

Revolutionary Strategies Every Marketer Needs with Consultant John Rood

Tue, 06 Feb 2024 00:00:00 -0700

Want to revolutionize your marketing game? Dive into this episode jam-packed with insights on storytelling, ROI, and consumer-centric strategies. Learn about Ancestry.com's impactful campaign, shifting from Super Bowl ads, and the role of AI in marketing.

473: Customer-Centric Strategies and Success Through Relationship Building with Erik Isernhagen of LINX

Tue, 12 Dec 2023 00:01:00 -0700

Discover the secrets to building a thriving company culture, aligning teams for success, and fostering authentic client relationships with guest Erik Isernhagen, founder and CEO of LINX, on this episode of the Integrate & Ignite Marketing Podcast. Join host Lori Jones as she and Erik dive into the keys to business growth, employee engagement, and effective customer-centric marketing strategies.

472: From Start-Up to IPO: How Tim Sheehy Built Bridger Aerospace into a Market Leader

Tue, 28 Nov 2023 00:01:00 -0700

Tim Sheehy, CEO of Bridger Aerospace, is a maverick entrepreneur who is not only inspiring but also a leader with an extraordinary story to tell! Listen in to his appearance on the Integrate & Ignite Marketing Podcast here!

471: Elevate Your Business with Advisors that Share Your Passion with Dr. Shyama Mathews

Tue, 07 Nov 2023 00:01:00 -0700

Listen in as Dr. Shyama Mathews and host Lori Jones dive deep into the world of successful companies, advisory roles, and marketing approaches that'll blow your mind. Don't miss out on this eye-opening discussion that'll help you conquer your industry!

470: Unlock Growth Opportunities With Community-Led Brand Building with Lloyed Lobo Co-founder of Boast.AI and Traction

Tue, 24 Oct 2023 00:01:00 -0600

Building a brand takes strategic marketing, expert communication skills, and a focus on community-led growth. Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Lloyed Lobo, of Boast.AI and Traction, to hear his inspiring entrepreneurial journey and his book From Grassroots to Greatness, where he outlines 13 rules for building iconic brands with community-led growth.

469: Revealing the Mindset of an Innovator, Disruptor, and Visionary: Insights from Ernie Crawford of Crawford Technologies

Tue, 10 Oct 2023 00:01:00 -0600

Brands need to constantly innovate to succeed. It’s the same with marketing. Whether you’re marketing for a startup, an early-stage venture, or even an enterprise business, you have to stay ahead of the game. In this enlightening episode of the Integrate & Ignite Marketing Podcast, host Lori and her guest Ernie Crawford, founder of Crawford Technologies, explore the importance of embracing disruptive ideas.

468: Marketing Leadership with Christine Heckart of Xapa World

Tue, 26 Sep 2023 00:01:00 -0600

Listen in to hear Christine’s invaluable advice on timely topics such as using technology for good, category creation, the importance of differentiation in marketing, and the future of generative technology.

467: The Art of Market Entry: How to Define a Category and Educate Customers with Krish Ramineni of Fireflies

Tue, 12 Sep 2023 00:01:00 -0600

Some of the best companies succeed by entering a market before having full confidence in the technology. Just ask guest Krish Ramineni, founder of Fireflies, on this episode of the Integrate & Ignite Marketing Podcast. Listen in as he talks about timing, execution, and growth with host Lori Jones, as well as about the nuances of category creation, early market entry, and the importance of customer satisfaction.

466: The Power of Category Design with Mike Bruno of Play Bigger

Tue, 05 Sep 2023 00:01:00 -0600

Discover the power of creating a new category for your product. It's not just about being descriptive, but about conveying meaning and solving a human problem. Learn from host Lori Jones and her guest Mike Bruno, Category Designer at Play Bigger, on this episode of the Integrate & Ignite Marketing Podcast!

465: Positioning and Branding: Unlocking the Power of Selling a Business with Damon Pistulka of Exit Your Way

Tue, 29 Aug 2023 00:01:00 -0600

Damon Pistulka of Exit Your Way joined host Lori Jones as guest on this episode of the Integrate & Ignite Marketing Podcast and set out right away to dismantle the myths and misconceptions surrounding selling businesses. As someone who sells businesses themselves, Damon has seen the good, the bad, and the ugly of the industry. He knows that many agencies in the business of selling businesses give them a bad reputation, and he's here to set the record straight.

464: The Power of the Employee Experience with Global Growth Evangelist Tiffani Bova

Tue, 22 Aug 2023 00:01:00 -0600

Creating a winning customer experience begins with creating a powerful employee experience. Don't miss this actionable conversation with guest Tiffani Bova of Salesforce on the Integrate & Ignite Marketing Podcast!

463: From Postdoc to CEO: Commercializing Science and Building a Biotech Startup with Lyndsey Linke of SiVEC

Tue, 15 Aug 2023 00:01:00 -0600

From postdoc to CEO of SiVEC, Lyndsey Linke's journey is one of relentless determination and groundbreaking discoveries. Listen to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and learn about commercializing science, the power of innovation, the intersection of science and business, and all about her “napkin moment.”

462: Leveraging AI for Personalization: Enhancing User Experiences in B2B Tech Industries with Liza Adams

Tue, 08 Aug 2023 00:01:00 -0600

Over the past few months, we have witnessed a rapid pace of innovation in the field of AI, with new and mind-blowing advancements emerging almost daily. Join guest Liza Adams on this episode of the Integrate & Ignite Marketing Podcast, as she and host Lori Jones discuss the enormous impact AI is having on marketing, how we can conquer our fears of AI replacing human roles, and how to leverage the power of personalization.

461: Unleashing Your Inner Expert with Author Lisa Bragg

Tue, 01 Aug 2023 00:01:00 -0600

Overcoming imposter syndrome and embracing your inner expert is the topic of this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Lisa Bragg, author of Bragging Rights.

460: Being Extraordinary at One Thing with Allen Adamson of Metaforce

Tue, 25 Jul 2023 08:27:00 -0600

It is better to be extraordinary at one thing than to be average at multiple things. Join host Lori Jones and her guest Allen Adamson of Metaforce on this episode of the Integrate & Ignite Marketing Podcast to learn about his new book, SEEING THE HOW: Transforming What People Do, Not Buy, to Gain Market Advantage and the importance of understanding your extraordinary offering and making it the hero.

459: Designing Success with Performance Marketing Strategies with Amrita Mathur of Superside

Tue, 18 Jul 2023 00:01:00 -0600

Adapting to the ever-changing marketing landscape is the topic of this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Amrita Mathur, VP of marketing at Superside. Listen in and get some powerful advice about ABM marketing strategies, remote design work, and generational differences.

458: Challenges in Unifying Data Silos with Lars Grønnegaard of Dreamdata

Tue, 11 Jul 2023 00:01:00 -0600

B2B customers purchasing software want to see serious "dream data" before purchasing. Guest Lars Grønnegaard, founder of Dreamdata, talks about how to adapt to the current economy and create value for your brand.

457: In-House Vs. Agency, Which One to Choose With Cody Gillund of Open Lending.

Tue, 27 Jun 2023 09:00:00 -0600

Outsourcing PR and creative resources to a marketing agency, especially for thought leadership and content creation, can save time and money for startups with limited resources. It can also bring a fresh perspective to a company with a legacy team. Tune in to this episode of the Integrate & Ignite Marketing Podcast featuring guest Cody Gillund of Open Lending to learn more. #InHouseVsAgencyTeam #Marketing Strategies #IntegrateAndIgnite

456: From Healthcare to Healthwear: An Entrepreneurial Journey with Jason Andree of Nufabrx

Tue, 20 Jun 2023 00:01:00 -0600

On this episode of the Integrate & Ignite Marketing Podcast, guest Jason Andree, CMO for healthwear startup, Nufabrx, discusses the brand’s mission, the value of strategic partnerships, how to align internal and external teams, and why innovation must be customer centric. Tune in as Jason discusses how Nufabrx is building a drug delivery system through textile innovation, and more!

455: The Entrepreneurial Mindset with Author Elaine Pofeldt

Tue, 13 Jun 2023 00:01:00 -0600

Entrepreneurs often have either a renter’s or an ownership mindset. Which one YOU have will impact how your business grows and scales. Listen in to this episode of the Integrate & Ignite Marketing Podcast with author Elaine Pofeldt to learn about the grit and perseverance it takes to launch a startup and about why you can’t be afraid of rejection.

454: Mindful Marketing and Crafting Brand Value with May Lilley of Under Canvas

Tue, 06 Jun 2023 00:01:00 -0600

Approaching marketing strategically and listening to customers will lead to stronger and better outcomes. How to do that is the topic of this episode of the Integrate & Ignite Marketing Podcast. Join host Lori Jones and her guest May Lilley, CMO of Under Canvas, to learn more about destination marketing, the importance of customer insights, and about crafting interesting, relatable, and relevant ideas that connect with audiences.

453: Hiring and Retaining Employees in the New Workplace Culture with Steve Urban of Riderflex

Tue, 30 May 2023 00:01:00 -0600

A new take on recruiting, hiring, and retention in an ever-changing workplace environment with guest Steve Urban, CEO of Riderflex on this episode of the Integrate & Ignite Marketing Podcast. Tune in as host Lori Jones and Steve tackle how to juggle the different mindsets and expectations of the multiple generations you may have on your team, how to accommodate a hybrid team of innovators that may be in-office or working remote, and what to expect in the future.

452: Lighting the Fire in Your Belly with Jen Henderson of Tilt

Tue, 23 May 2023 00:01:00 -0600

When Jen Henderson, founder and CEO of Tilt, first started out, she pitched her business idea 60 times in 30 days. It’s an experience many innovators, disruptors, and visionaries can relate to! Listen in to this episode of the Integrate & Ignite Marketing Podcast to hear Jen’s story of grit and resilience, about how she controlled her destiny without sacrificing velocity, and about her recent $10 million in new investment capital!

451: Vision, Insight, and Riding the Wave of Business Growth Opportunities with Eric Olden of Strata Identity

Tue, 16 May 2023 00:01:00 -0600

Eric Olden, CEO of Strata Identity, has been an entrepreneur since he was a teenager and started his first business venture out of his dorm room at college. Join host Lori Jones and Eric on this episode as they share their stories about the grit and determination it takes to grow and scale a business and how to know when the market is ready.

450: Making Your Company Investment-Ready and Investment-Worthy with Zane Tarence, author of 17 Reasons Your Company Is Not Investment Grade & What To Do About It

Tue, 09 May 2023 00:01:00 -0600

If you are an early-stage venture, knowing what creates your enterprise value is vitally important. Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Zane Tarence, as they discuss the ways to determine your enterprise value, and how to create your optionality.

This lively and engaging conversation covers many other topics as well, including defining your legacy, transition planning, the different kinds of revenue, risk-adjusted future cash flows, and making sure that your business is investment-ready.

To provide securities-related services discussed herein, certain principals of Founders Advisors, LLC are licensed with Founders M&A Advisory, LLC, member of FINRA & SiPC. Founders M&A Advisory is a wholly-owned subsidiary of Founders Advisors. Neither Founders M&A Advisory nor Founders Advisors provide investment advice.

449: A New Way to Think About Networking with Chris Borja, founder of Become a Better Networker

Tue, 02 May 2023 00:01:00 -0600

Whether you’re an introvert or an extrovert, if you are trying to grow your business you need to network. And if done correctly, it can bridge the gaps that will ultimately help you reach business goals. Join Lori Jones and her guest Chris Borja, founder of Become a Better Networker, and get his 7-step process that will enable you to build a powerful network. Listen in here.

448: An Entrepreneur’s Journey: Scaling a Company Into an Iconic Luxury Brand with Tony Drockton, Founder of Hammitt Bags

Tue, 25 Apr 2023 00:01:00 -0600

Brand and product integrity are the grounding principles that guided the smart and successful growth of Hammitt Bags by the brand’s founder, Tony Drockton. From its beginnings as a Southern California eCommerce company to what it is today – a luxury brand known throughout the world – Hammitt Bags and Tony’s story of how he purposefully scaled the business over time is an inspiration.

Listen in to his second appearance on the Integrate & Ignite Podcast and his conversation with host Lori Jones all about how he innovated along the way, learned from his failures, and stayed focused on creating a unifying experience for the customer.

447: The Perils of Devaluing Marketing for Early-Stage Companies with Lori Jones

Tue, 18 Apr 2023 09:41:00 -0600

On this first episode of Season 8 of the Integrate & Ignite Marketing Podcast host Lori Jones discusses the fatal flaw shared by far too many innovators, disruptors, and visionaries with big ideas: they devalue marketing and mistakenly believe that their product or service is so cool and innovative that it will sell itself.

Tune in to hear why strategic marketing and research can differentiate in ways that help position early-stage companies for success, why some startups and growth-minded businesses fail, what those companies should look for when hiring a marketing director, and the three things you should do to gain more awareness when scaling for your company.

Episode 446: Co-creating Your Brand with Your Customers With Emmanuel Probst author of Assemblage

Tue, 28 Mar 2023 09:17:00 -0600

The art and science of creating transformative brands with guest Emmanuel Probst, author of Brand Hacks and Assemblage – The Art and Science of Brand Transformation, is the topic of this episode of the Integrate & Ignite Marketing Podcast. Tune in as Emmanuel shares with host Lori Jones the concept of assemblage and how building loyalty begins by getting your customers involved in the creative process and making them the hero.

Episode 445: Giving Your Customers a Seat at the Table with Valentin Radu of CVO Academy and Omniconvert

Tue, 21 Mar 2023 08:55:00 -0600

Understanding your customer is all guesswork until you start marketing, researching, and mining the data. This edition of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Valentin Radu of CVO Academy and Omniconvert is full of tips for innovators and startups defining their audiences and bringing their products to market.

Episode 444: Lazy Marketing, Taking Risks, and Tapping Into Customer Insights with Bra

Tue, 14 Mar 2023 09:15:00 -0600

Leaders need to get “outside the jar” to truly understand their customers. Learn more from guest Brand Consultant Marc Stoiber on this episode of the Integrate & Ignite Marketing Podcast. Tune in as Marc shares with our listeners his approach to what he calls, “lazy marketing,” a strategy that is customer-first and people-centric. Listen in here.

Episode 443: Repurposing Original Research for Scaling Businesses with Michele Linn Founder of Mantis Research

Tue, 07 Mar 2023 09:12:00 -0700

Market research takes the guesswork out of product validity, audience, segmentation, overall positioning, and many other items that are essential for startup incumbent and established businesses. Listen in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Michele Linn founder of Mantis Research to learn more! And to see examples of how Michele repurposes research go to https://avocetcommunications.com/podcast

Episode 442: Creating a Culture of Clarity with Jeff Jones and Dennis Devlin authors of Three Wise Monkeys

Tue, 28 Feb 2023 11:19:00 -0700

For a business to achieve transformative success through building a culture of clarity, it must be relentless and leverage clear insights about the business’ customers, competition, and brand. Tune in to this episode of the Integrate & Ignite Marketing Podcast with guests Jeff Jones and Dennis Devlin authors of Three Wise Monkeys to learn more.

Episode 441: The Grit to Rebrand with Melanie Crutchley of Creyos

Tue, 21 Feb 2023 09:26:00 -0700

It takes grit to rebrand. Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Melanie Crutchley of Creyos as they walk listeners through how they worked together on the rebrand of her company, including changing the company’s name. You can listen in here.

Episode 440: Trust and Impact: Becoming a Bold Trusted Advisor with Bill Coletti

Tue, 14 Feb 2023 09:31:00 -0700

Earning a seat at the decision-making table: the marketer’s role in reputation and crisis management with host Lori Jones and her guest Bill Coletti on this episode of the Integrate & Ignite Marketing Podcast. Listen in here.

Episode 439: Using the Human Touch to Engage With Customers with Alex Levin of Regal

Tue, 07 Feb 2023 10:08:00 -0700

Why brands invest in a product they think is right instead of asking customers what they want on this episode of the Integrate & Ignite Marketing Podcast with guest Alex Levin of Regal. Tune in as Alex shares his experience completing a recent $38.5 million fundraising round, why it’s important to focus on high-intent customers, and how you can improve engagement rates by shifting from a “batch and send” approach to a hyper-personalized strategy.

Episode 438: AI-Powered Predictive Analytics with Andy Rossmeissl of Faraday

Tue, 31 Jan 2023 09:22:00 -0700

Andy Rossmeissl of Faraday joins the Integrate & Ignite Marketing Podcast and host Lori Jones to talk about AI-powered predictive analytics. Tune in to hear Andy’s insights and recommendations for how to have a better understanding of how your customers might interact with your brand in the future, but also how they have engaged with it in the past.

Episode 437: Leveraging Email Personalization to Exceed Customer Expectations with George Kapernaros of the YOCTO Agency

Tue, 24 Jan 2023 09:33:00 -0700

Join host Lori Jones and her guest George Kapernaros of the YOCTO Agency for a deep dive into personalized email marketing strategies on the Integrate & Ignite Marketing Podcast.

Episode 436: Personalized Marketing with Stephanie Cox of Lumavate

Tue, 17 Jan 2023 08:40:00 -0700

Tune in as Lori Jones and her guest Stephanie Cox CEO of Lumavate redefine what it means to truly connect with your audience with personalized marketing strategies.

Episode 435: Empowering Customers and Tapping Into the Emotion of Generating Demand with Liza Adams, Senior Technology Marketing Executive

Tue, 10 Jan 2023 08:28:00 -0700

Never before have customers been more empowered. Today’s customer wants to try before they buy and to self-serve. Listen in to host Lori Jones’ conversation with Liza Adams, senior technology marketing executive, on this episode of the Integrate & Ignite Marketing Podcast to learn more.

Episode 434: Christmas Greetings and 2023 Marketing Trends with Integrate & Ignite Podcast Host Lori Jones

Tue, 20 Dec 2022 09:00:00 -0700

Happy Holidays to you and your families! Tune in to this special edition of the Integrate & Ignite Marketing Podcast to hear host Lori Jones’ Christmas poem, a fun-filled rhyme highlighting trends for 2023! From user-based content to voice search to interactive customer and influencer outreach to DEI, this is a timely and spirited bit of cheer and an episode full of insights to help with your planning for next year! Merry Christmas and thanks for listening!

Episode 433: Customer-Centric Marketing with Sydni Craig - Hart of Smart Simple Marketing

Tue, 13 Dec 2022 09:00:00 -0700

eaching and supporting all the different customers in your target audience – even those beyond your established buyer personas – is the topic of this episode of the Integrate & Ignite Podcast with host Lori Jones and her guest Sydni Craig- Hart of Smart Simple Marketing. Sydni shares with our listeners her insights into creating customer-centric marketing strategies, how to build customer loyalty and inspire inclusivity, and reminds us that every marketing team is tasked with ensuring that diverse voices are brought to the table.

Episode 432: Marketing for Fast-Growth Companies with Adam Rosenberg of Arrive Health

Tue, 06 Dec 2022 08:40:00 -0700

Products don’t sell themselves. To be successful, you need smart positioning and smart marketing strategies. Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Adam Rosenberg of Arrive Health to learn more. Tune in and learn from Adam’s experience with messaging, positioning, territory segmentation, resetting the sales-only versus marketing-only mindset, and keeping it simple.

Episode 431: Conversational Marketing with Max Koziolek of Spectrm

Tue, 29 Nov 2022 09:00:00 -0700

Conversational marketing is a message-first, privacy-first approach poised to become one of the top marketing channels and the topic of this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Max Koziolek of Spectrm. Learn why 72% find of marketers find conversational marketing effective and why marketing strategies should be geared toward more human-centric interactions in their conversational marketing channels in order to drive paid traffic and improve connections to their tech stack.

Episode 430: Be Thankful: A Moment of Gratitude with Integrate & Ignite Podcast Host, Lori Jones

Tue, 22 Nov 2022 09:00:00 -0700

As Thanksgiving approaches, we are taking a moment to be grateful. Tune in to this special episode of the Integrate & Ignite Marketing Podcast to hear host Lori Jones’ poem that reflects on gratitude and acknowledges the joy that we can each name as our own. Happy Thanksgiving!

Episode 429: What to Expect and Look Forward to in 2023 with TCA’s Chief Problem Solver and Lead Analyst, Cathy McKnight

Tue, 15 Nov 2022 08:13:00 -0700

Hot trends in content creation for 2023 with TCA’s Chief Problem Solver and Lead Analyst, Cathy McKnight: personalization, artificial intelligence, machine learning, account-based marketing, events, Phygital, and more. Listen in to this episode of the Integrate & Ignite Marketing Podcast to learn more.

Episode 428: Honesty and Integrity: The Big Shift in Marketing with Doug Kessler of Velocity Partners

Tue, 08 Nov 2022 10:50:00 -0700

This episode of the Integrate & Ignite Marketing Podcast features guest Doug Kessler of Velocity Partners and is all about how marketers can adopt a new mindset, one that is oriented around defining ideal prospects, around listening harder with learning strategies, and around what Doug calls, “insane honesty.”

Episode Title 427: Magnetic Messaging with Sandy Gerber of Harbourfront Wealth Management now

Tue, 01 Nov 2022 09:56:00 -0600

Going beyond simply selling to your audiences to connecting and truly motivating them. Magnetic messaging with Sandy Gerber of Harbourfront Wealth Management on the Integrate & Ignite Marketing Podcast and learn about emotional magnetism.

Episode 426: Messaging and Positioning that Becomes a Magnet for Customer Acquisition with Sandy Gerber of the NEXT Marketing Agency

Tue, 25 Oct 2022 09:20:00 -0600

Impactful messaging and positioning that becomes a magnet for customer acquisition with host Lori Jones and her guest Sandy Gerber of NEXT Marketing Agency on episode one of this two-part series on the Integrate & Ignite Marketing Podcast.

Episode 425: Internal Communications and its Impact on Customer Loyalty with Ben Baker of Your Brand Marketing

Tue, 18 Oct 2022 09:30:00 -0600

Studies show that customer experience is THE brand differentiator, even above price and product. Join host Lori Jones and her guest Ben Baker of Your Brand Marketing on this episode of the Integrate & Ignite Marketing Podcast to learn more.

Episode 424: Marketing Campaigns to Build Talent with Jessica Erickson of Longmont Economic Development Partnership

Tue, 11 Oct 2022 08:55:00 -0600

Jessica Erickson of Longmont Economic Development Partnership is all about breaking down the walls of a system that has defined economic development and the marketing strategies that help promote it for decades. Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones to learn how Jessica has refined and challenged the status quo.

Episode 422: Podcasting as Part of an Inspiring Thought Leadership Strategy with Tyler Chisholm CEO of Clearmotive Marketing Group

Tue, 27 Sep 2022 09:00:01 -0600

Inspiring thought leadership through podcasting with Lori Jones and her guest Tyler Chisholm CEO of Clearmotive Marketing Group on this episode of Integrate & Ignite. Listen in here.

Episode 421: How You Can Systematize Your Business for Big Wins with David Jenyns founder of SYSTEMology

Tue, 20 Sep 2022 09:00:40 -0600

Systemizing your processes and streamlining your internal team? Then this episode of the Integrate & Ignite Marketing Podcast is for you! Tune in to listen in to host Lori Jones’ conversation with David Jenyns founder of SYSTEMology here

Episode 420: Go-to-Market Strategies with Malaika Jenkins of Cybersoft Technologies

Tue, 13 Sep 2022 09:00:27 -0600

Impactful go-to-market product launch strategies with Malaika Jenkins of Cybersoft Technologies on this episode of the Integrate & Ignite Marketing Podcast and discusses.

Episode 419: Powerful and Relatable Content Strategies with James Scherer of Codeless

Tue, 06 Sep 2022 09:00:25 -0600

Powerful content strategies are the topic of this informative and thought-provoking episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest James Scherer of Codeless.

Episode 423: Events as a Core B2B Marketing Strategy with Jonathan Kazarian of Accelevents

Tue, 06 Sep 2022 09:00:00 -0600

COVID changed how marketers approach including events in their strategies. Tune in to this episode of the Integrate & Ignite Marketing Podcast with guest Jonathan Kazarian of Accelevents to learn more.

Episode 418: Creativity, Curiosity, and Inspiring Big Ideas With Author and Innovator Carla Johnson

Tue, 09 Aug 2022 09:00:41 -0600

Creativity often starts with daydreaming, which can then lead to big ideas! Join Lori Jones and author and innovator Carla Johnson on this episode of the Integrate & Ignite Marketing Podcast to learn more.

Episode 417: High-Impact Direct Mail for Today…and Tomorrow with Dave Fink, the CEO and founder of Postie

Tue, 02 Aug 2022 09:00:58 -0600

In the last two years, direct mail has grown into what guest Dave Fink, the CEO and founder of Postie, calls a “monstrous channel.” Listen in to his appearance on the Integrate & Ignite Marketing Podcast with host Lori Jones to learn more about this strategy that claims a $50 billion spend.

Episode 416: Navigating Technology Changes: What Every Marketer Should Implement Today with Jake Surrey of Fountain

Tue, 26 Jul 2022 09:00:52 -0600

Big questions about the new Google platform were answered by host Lori Jones and her guest Jake Surrey of Fountain on this episode of the Integrate & Ignite Marketing Podcast. Listen in as Jake explains the complicated changes, the ins and outs of Google Analytics 4, and more!

Episode 415: Value-based Marketing Strategies with Erich Faust, Global Strategic Marketing Leader of Fortune 100 Companies

Tue, 19 Jul 2022 09:00:50 -0600

Innovation, different perspectives, and growth…all the things that provide value to your customers…come from transparency. Learn more from host Lori Jones and her guest Erich Faust, global strategic marketing leader of Fortune 100 companies, on this edition of the Integrate & Ignite Marketing Podcast. Join Lori and Erich as they discuss value-based marketing, building audiences, articulating your brand’s “Why,” and delighting your customers!

Episode 414: High-Conversion Marketing Campaigns with Ami Sanyal, CEO of the Uncommoners Club

Tue, 12 Jul 2022 10:00:03 -0600

No matter the size of your business, hitting your conversation rate goals can be challenging. Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Ami Sanyal, CEO of the Uncommoners Club, to learn his process for implementing high-conversion marketing campaigns and get buy-in from the C-suite, and how he favors a mindset that embraces taking chances.

Episode 413: Demystifying startup leadership with Lori Jones and her guest Startup Marketing Leader Sarah E. Brown

Tue, 05 Jul 2022 09:00:33 -0600

Demystifying startup leadership with Lori Jones and her guest Startup Marketing Leader Sarah E. Brown on the Integrate & Ignite Marketing Podcast.

Episode 412: Building Trust by Flipping the Script on the Status Quo with Achim Klor of Ziro

Tue, 21 Jun 2022 09:00:13 -0600

Challenging the status quo means being bold. Join host Lori Jones and her guest Achim Klor of Ziro on this episode of the Integrate & Ignite Marketing Podcast as they flip the script on marketing.

Episode 411: Marketing’s Role in Bringing a Brand’s Mission to Life and Making its Values Relatable with Andrew Bennett of Smartsheet

Tue, 07 Jun 2022 09:00:55 -0600

Leveraging resources to deploy mission-driven strategies that impact meaningful is the subject of this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and guest Andrew Bennett of Smartsheet.

Episode 410: Taking a Branded House Approach With Ryan Green of the Yoder Family of Companies

Tue, 31 May 2022 09:00:00 -0600

Developing a House of Brands around a vision and core values with guest Ryan Green of the Yoder Family of Companies on this edition of Integrate & Ignite. Tune in to this episode as Ryan shares lessons learned in launching this unique approach, developing a powerful positioning statement, and the importance of promoting consistency and a shared vision with internal and external stakeholders.

Episode 409: Owning Your Authority Position to Drive Sales with Stephen Woessner of Predictive ROI

Tue, 24 May 2022 09:00:42 -0600

We are entering the era of Authority. Learn more about what this means for marketers from host Lori Jones and her guest Stephen Woessner of Predictive ROI on this episode of the Integrate & Ignite Marketing Podcast. Tune in as Stephen shares his three essential elements to building your brand authority and discusses his strategies for creating transitional moments for your audience and inspiring trust.

Episode 408: The Growth Mindset and ABM-Centric Demand Generation with Annie Wissner CMO of Whispir

Tue, 17 May 2022 09:00:17 -0600

The Growth Mindset and ABM-Centric Demand Generation with Annie Wissner CMO of Whispir on this episode of the Integrate & Ignite Marketing Podcast.

Episode 407: Taking an Outside-In Look at Your Marketing Strategies with Ian Truscott of the Spotler Group

Tue, 10 May 2022 09:00:00 -0600

From competitive insights to tapping into the customer journey, developing marketing strategies is all about finding that “sweet spot.” Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Ian Truscott of the Spotler Group to learn more.

Episode 406: Taking Your Brand Beyond its Logo With Karley Cunningham of Big Bold Brand

Tue, 03 May 2022 09:00:00 -0600

What is “this thing called brand” and what is the definition that works best for small and mid-sized businesses? Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Karley Cunningham of Big Bold Brand to find out!

Episode 404: The Learning Mindset with Richard Medcalf of Xquadrant

Tue, 19 Apr 2022 09:00:20 -0600

Embracing a learning mindset -- one that’s all about experimentation and innovation -- is where great strategy begins. Join host Lori Jones and her guest Richard Medcalf of Xquadrant on this episode of the Integrate & Ignite Marketing Podcast to learn more.

Episode 403: Keys to Powerful Internal Communications Strategies with Kerry Christopher of Cardinal Health

Tue, 12 Apr 2022 09:00:15 -0600

Internal communications strategies start with powerful messaging and engaged leadership. Learn more from host Lori Jones and her guest Kerry Christopher of Cardinal Health on this encore episode of the Integrate & Ignite Marketing Podcast.

Episode 402: Marketing Strategies That Communicate Complex Concepts with Kortny Rolston-Duce of Quantinuum

Tue, 05 Apr 2022 09:00:48 -0600

Communicating complicated science, research, engineering, and technology with host Lori Jones and her guest Kortny Rolston-Duce of Quantinuum on this episode of the Integrate & Ignite Marketing Podcast.

Episode 401: The Core Tenets of Brand Strategy with Austin Jordan of Redwire Space

Tue, 29 Mar 2022 09:00:03 -0600

Lori Jones and Austin Jordan of Redwire Space discuss the core tenets of brand strategy on this episode of the Integrate & Ignite Marketing Podcast.

Episode 400: Earned Media, Corporate Narratives, and Executive Messaging with Keyana Corliss of Databricks

Tue, 22 Mar 2022 09:00:32 -0600

Celebrate Integrate & Ignite’s 400^th episode by listening in to this encore appearance by guest Keyana Corliss of Databricks. Host Lori Jones and Keyana discuss taking a holistic approach to integrating earned, paid, shared, and owned strategies; why storytelling matters more than ever; and why the best companies are the ones that give the PR team a seat at the table.

Episode 399: Taking a Holistic Viewpoint of Marketing Strategies with Rachel Biederman of the ReedGroup

Tue, 15 Mar 2022 09:00:31 -0600

Messaging strategies and good ideas do nothing if you are stuck in the sea of sameness. Lori Jones and her guest Rachel Biederman of the ReedGroup talk about differentiation and building top-of-mind awareness on this episode of the Integrate & Ignite Marketing Podcast.

Episode 398: Creating a Book of Knowledge to Achieve High-Level Marketing Performance with Tim Parkin of Parkin Consulting

Tue, 08 Mar 2022 09:00:25 -0700

Lori Jones and her guest Tim Parkin of Parkin Consulting discuss how marketing teams can increase collaboration and better share insights by creating their own Book of Knowledge on part two of his appearance on the Integrate & Ignite Marketing Podcast.

Episode 397: Creating Brand Distinction with Tim Parkin of Parkin Consulting in Part One of a Two-Part Series

Tue, 01 Mar 2022 09:00:49 -0700

Get insights into how to market better, measure better, and increase revenue with host Lori Jones and her guest Tim Parkin of Parkin Consulting on this episode of the Integrate & Ignite Marketing Podcast.

Episode 396: The Importance of Customer-First PR with Kristin Miller of Ping Identity

Tue, 22 Feb 2022 09:00:28 -0700

Customer-first PR strategies with Lori Jones and her guest Kristin Miller of Ping Identity on this episode of the Integrate & Ignite Marketing Podcast. Tune in as Lori and Kristin discuss PR’s role in handling cyber security, why storytelling from the customer’s perspective is so important, and how to measure the quality and quantity of PR campaigns.

Episode 395: Supporting Marketing as Part of an Over-all Growth Strategy with Angeley Mullins of Latana

Tue, 15 Feb 2022 09:00:14 -0700

How growth is understood, broken down, and owned across an organization is the topic of this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Angeley Mullins of Latana. Tune in as Angeley and Lori take a deep dive into how marketing is tied to building a brand’s long-term stability and growth strategies, how to improve communication, and how to bring more customers into your funnel.

Episode 394: Focusing on Your WHY to Differentiate Your Brand with Karen Kelly of Tapple

Tue, 08 Feb 2022 09:00:51 -0700

Using experiential marketing to differentiate your brand in the sea of sameness with host Lori Jones and her guest Karen Kelly of Tapple on the Integrate & Ignite Marketing Podcast. Listen in as Karen shares her insights into how she focuses on physical-world marketing technology, creating connections with her customers, and on the WHY behind a brand.

Episode 393: Humanizing the Sales and Marketing Process with Jeremy Miner of 7th Level

Tue, 01 Feb 2022 09:00:45 -0700

If you are solving your customers’ problems, why aren’t they buying from you? Guest Jeremy Miner of 7th Level and host Lori Jones explore the misalignment between sales and marketing on this episode of the Integrate & Ignite Marketing Podcast.

Episode 392: What B2B Marketers Need to Know about B2B Market Research to Increase Top Line Revenue and Bottom Line Profit

Tue, 25 Jan 2022 09:00:41 -0700

Sean Campbell of Cascade Insights discusses areas of opportunity in B2B marketing research on this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones.

Episode 391: Using Interactive Content to Avoid Decision Fatigue with Saksham Sharda of Outgrow

Tue, 18 Jan 2022 09:00:00 -0700

“We forget that what made an ad great was not that it was cheap, it was that it was interactive.”

Listen & Learn:

Why interactive content is more important than ever.
How interactive content helps brands cut through the overwhelming amount of information available in the marketplace.
How just about anything on your website can be turned into interactive content.
How strategic interactive content helps brands gain interest and intrigue with the buyer.
How B2C companies can create more engagement with their customers with interactive content.
The kinds of brands that can benefit the most from powerful interactive content strategies

Saksham Sharda is the creative director of Outgrow, a platform that lets marketers build and launch interactive calculators and viral quizzes that help engage your website visitors and generate more leads. Numbers-wise, they have over 5,000 paying users. They are #1 B2B Tech Company in New York according to G2 and HubSpot's fastest-growing app in 2019. Saksham specializes in marketing and web development, particularly in relation to interactivity and data science. Some of the interactive experiences he has designed have been featured on TrendHunter, ProductHunt, New York Marketing Association, Alibaba, TechCrunch, and Digimarcon Silicon Valley. He is also the host of the Marketer of the Month Podcast which has featured guests ranging from the co-founders of Wikipedia, Forbes influencers, and Pulitzer Prize winners.

Are you ready to deploy bold and brave content strategies that cut through the clutter? Call Lori Jones today. 303-678-7102.

TO LEARN MORE ABOUT OUTGROW, CLICK HERE.

TO FIND SAKSHAM SHARDA ON LINKEDIN, CLICK HERE.

Episode 390: Responding to the Speed of Culture with Mike Westgate of TikTok.

Tue, 11 Jan 2022 09:00:00 -0700

“TikTok is making marketers into performing artists.”

Listen & Learn:

How TikTok changed -- and gained popularity -- during the pandemic.
Why TikTok is an entertainment platform rather than a social platform.
The platform’s product roadmap aimed at highly creative and engaged creators.
How brands can find their authentic voice.
How TikTok is a multi-sensory platform marketers need to master.
On TikTok, content is king.

Mike Westgate manages TikTok’s US Growth Brand business, supporting hundreds of midmarket brand clients with unique marketing and advertising solutions. Before TikTok, Mike was VP of marketing at Briggo Coffee, the world's first robotic barista, responsible for B2B & B2C brand strategy, PR & communications, product marketing, and retail sales programs. Prior to Briggo, he was VP of Marketing for commercial real estate data marketplace startup, RealMassive. Prior, he led marketing and client engagements for W2O Group, a network of digital marketing agencies supporting Fortune 500 marketers with customer insights, strategy, and analytics. Before W2O Group, Mike spent nearly four years at Microsoft in Windows product marketing and SMB audience marketing roles, both in Seattle and in Austin. He began his career in CPG with five years at Sara Lee and two years at General Mills in a variety of sales and marketing roles.

Content strategies that build your brand’s authentic voice. Learn more from Lori Jones by calling today. 303-678-7102.

TO LEARN MORE ABOUT TIK TOK, CLICK HERE.

TO FIND MIKE WESTGATE ON LINKEDIN, CLICK HERE.

Episode 389: Conversational Marketing with Amy Anderson of Wild Coffee

Tue, 07 Dec 2021 09:00:00 -0700

“It’s about solving, not selling.”

Listen & Learn:

Defining conversational marketing.
The difference between pushing out messages vs. having a conversation.
Why it’s important to solve customers’ issues vs. sell them a product or service.
The importance of being a good listener.
Including chatbots and live chats into your conversational marketing strategies.
Meet people where they are in the buying cycle.

Amy Anderson is a widely respected and creative industry leader who sees the unique opportunity to leverage creativity to transform both brands and entire organizations across multiple sectors. She has a track record of driving value for clients through brand and growth strategies, designing teams, and innovative marketing strategies. Her work at Wild Coffee is focused on transforming businesses through a diverse set of disciplines and tailor-made teams that span brand strategy, digital marketing, PR, and marketing consulting. Amy has more than 25 years of experience at brands such as Calvin Klein and The New York Times Digital and drives strategy, creative and implementation across Wild Coffee’s diverse client roster that includes e-commerce, manufacturing, healthcare, financial services, and technology clients.

We deploy people-first strategies that are about solving problems. Learn more from Lori Jones by calling today. 303-678-7102.

TO LEARN MORE ABOUT WILD COFFEE, CLICK HERE.

TO FIND AMY ANDERSON ON LINKEDIN, CLICK HERE.

Episode 388: Media Buying Trends for 2022 With Mary Ann Pruitt, CEO of Mosaic Media

Tue, 23 Nov 2021 09:00:00 -0700

“An omnichannel approach is what we have to start looking at.”

Listen & Learn:

The five generations of consumers you need to know about.
Insights into shifts in buyer behavior.
Why everything needs to start with an integrated omnichannel approach.
Getting back to basics and targeting individual consumers.
Why a broad approach to media buying will ultimately cost you money.
How your audience uses the same platform but for different reasons.

Mary Ann Pruitt, CEO of the Mosaic Media Agency, strives to empower others with the knowledge and tools to create a media buying strategy tailored perfectly to their business. She works hand-in-hand with other agency owners, business owners, marketing departments, and media buyers to provide a multi-pronged strategy to support marketing goals. Mary aims to educate contacts at all levels with insider knowledge and consulting services to help businesses streamline their processes, develop effective media buying teams, and provide support for new endeavors.

We take an omnichannel approach to our media buying strategies so that our clients’ marketing is integrated and targeted. Learn more from Lori Jones by calling today. 303-678-7102.

TO LEARN MORE ABOUT MOSAIC, CLICK HERE.

TO FIND MARY ANN PRUITT ON LINKEDIN, CLICK HERE.

Episode 387: Refreshing a Long-Established Brand with a Six-Part Strategic Marketing Process with Kirsten Sladovnik of RMG

Tue, 16 Nov 2021 09:00:00 -0700

“Hitting a pause button and being willing to invest a little bit more time in taking a good look at all aspects…buys off in dividends right now.”

Listen & Learn:

Why it was so important to understand where the brand had come from before setting out to do a refresh.
The six-phased strategic marketing process RMG and Avocet took together to refresh the brand.
Coming to a consensus and defining the brand’s what, how, and why.
How focusing on the WHY of what you do has the greatest impact on growth.
How to grow long-term relationships with customers that ultimately build the long-term success of the brand

Kirsten Sladovnik is the director of marketing for RMG – Rocky Mountain Group. She is responsible for all aspects of RMG’s marketing efforts, including research, brand development and management, advertising campaigns, website development, digital and social content, business development tools, and customer communications.

Kirsten joined RMG in July of 2020 and led the company through a brand strategy and visioning process that resulted in the creation of a new vision statement and subsequent rebrand and logo redesign for the 35-year-old engineering and architecture company. She is directing the redesign of RMG’s website to launch this winter and the development and implementation of an integrated marketing program that entails strategic initiatives to share RMG’s great story through creative messaging and business generating campaigns.

Prior to joining RMG, Kirsten directed the communications program for the Environmental and Resource Management of HDR for 12 years and was responsible for strategy, campaigns, stakeholder engagement, campaigns, event planning, facilitation, change management, publications, and newsletters.

We deploy a six-phase strategic marketing process that drives awareness and impacts growth. Learn more from Lori Jones by calling today. 303-678-7102.

TO LEARN MORE ABOUT RMG, CLICK HERE.

TO FIND KIRSTEN SLADNOVNIK ON LINKEDIN, CLICK HERE.

Episode 386: Product Sales and Marketing Misalignment and Mishaps with Erik Host-Steen, founder of SMP Alignment

Tue, 09 Nov 2021 09:00:00 -0700

“No executive wakes up and says, ‘I’m going to create siloes within the organization,’ but it happens.”

Listen & Learn:

The top five things companies do that lead to misalignment between sales and marketing.
The importance of understanding your audience from a psychological perspective.
Why marketing can’t do it all and products don’t sell themselves.
The two biggest mistakes marketing and sales teams make.
The risks and threats of product sales and marketing misalignment.
The three key questions he asks his clients to define and achieve alignment between sales and marketing teams

Erik Host-Steen, founder of SMP Alignment, helps business leaders achieve revenue goals by using simple and effective tools to align the company’s sales, marketing, and product functions to a market-centered purpose, vision, mission, or strategy. Erik’s deep and broad experience across sales, marketing, and product development comes from over 20 years of working in and studying these disciplines, within and for several B2B industries and companies, from small family-owned businesses to the biggest publicly traded enterprises. His favorites are B2B companies with engineers and scientists as associates and customers. He helps his clients understand why their marketing activities aren’t delivering enough sales qualified leads and getting them “unstuck when their sales, marketing, and product operations are not in alignment to a compelling strategy.”

Aligning sales and marketing teams to achieve big and bold results. Learn more from Lori Jones by calling today. 303-678-7102.

TO LEARN MORE ABOUT SMP ALIGNMENT, CLICK HERE.

TO FIND ERIK HOST-STEEN ON LINKEDIN, CLICK HERE.

Episode 385: Big Impact, Small Budgets with Maggie Scivicque of arc Thrift Stores

Tue, 02 Nov 2021 09:00:00 -0600

“Finding new ways to be relevant is what we all have to do, especially in this climate.”

Listen & Learn:

The eight simple steps to incorporating humor into your marketing strategies.
Why some brands are afraid to use humor in their marketing.
Where humor works well, and where it doesn’t.
How all brands, not matter the industry or the product, can incorporate humor into its marketing strategies.
Connecting to your customers with humor.
How to find a comedy writer.

Maggie Scivicque joined arc Thrift Stores as the marketing director in 2012 from Papa John’s Pizza of Colorado/Minnesota. As vice president of marketing for arc Thrift Store, she is responsible for the marketing efforts that help drive the success of the nonprofit. She and her team manage the social media, coordinate the television buys, and conceive and deploy the creative that supports the 31 arc Thrift Stores and 15 donation stations across the Front Range and Western Slope of Colorado. She is a strategic thinker, devoted to driving customer traffic to the stores and to increasing the transactions and sales that financially support the noble mission of arc Thrift Stores. Maggie is also host of Get Thrifty, a fun and informative podcast that was named in the Top 20 of thrift podcasts in the U.S. She is dedicated to the arc mission and brings infectious energy and enthusiasm to the work she does.

Bold and brave impact doesn’t have to cost an arm and a leg! Learn more from Lori Jones by calling today. 303-678-7102.

TO LEARN MORE ABOUT ARC THRIFT STORES, CLICK HERE.

TO FIND MAGGIE SCIVICQUE ON LINKEDIN, CLICK HERE.

Episode 384: Using Humor to Connect and Create Relatability with Joseph Wilkins of FunnySalesVideos.com

Tue, 26 Oct 2021 09:00:00 -0600

“There isn’t a brand out there whose customers don’t like to smile.”

Listen & Learn:

The eight simple steps to incorporating humor into your marketing strategies.
Why some brands are afraid to use humor in their marketing.
Where humor works well, and where it doesn’t.
How all brands, not matter the industry or the product, can incorporate humor into its marketing strategies.
Connecting to your customers with humor.
How to find a comedy writer.

Joseph Wilkins founded ProCreative Studios in 2000, where his team produced infomercials, TV spots and web sales videos. Joseph directed thousands of videos for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet & Home Depot. As viewing habits shifted away from TV, Joseph launched FunnySalesVideos.com where his team creates attention-grabbing "viral style" sales videos that entertain viewers into action. With two decades experience, hundreds of millions of views and over $50 MILLION in tracked sales, Joseph enjoys sharing eight simple steps any business can follow to drive immediate online sales on his podcast "How To Make A Video Go Viral."

To drive action, we create connection and relatability with the audiences our clients care about the most. Learn more from Lori Jones by calling today. 303-678-7102.

TO LEARN MORE ABOUT FUNNYSALESVIDEOS.COM, CLICK HERE.

TO FIND JOSEPH WILKINS ON LINKEDIN, CLICK HERE.

Episode 383: Embracing the Creative Mindset with Ben Ingham of Peraton

Tue, 19 Oct 2021 09:00:00 -0600

“You can’t expect that the expected is going to do what you need it to do.”

Listen & Learn:

How thinking divergently fosters growth.
Tying bold creative strategies to growth.
How to become your clients’ creative agent.
Why curiosity is the most important element of all creative strategies.
What defines the creative mindset.
Why big ideas don’t have to have big budget.
Tips for embracing a creative.

Ben Ingham is a brand and digital communications leader, a content marketing strategist, and the creative director and senior manager of marketing communications at Peraton. He is a MarCom Platinum Award-winning marketer specializing in integrated campaigns, content, and creative strategy. Over the course of his career, he has marketed complex multi-billion-dollar solutions for large companies as well as for a rising mid-sized enterprises across digital, programmatic, and traditional advertising, as well as through social media, print, earned media, and web channels. Ben is known for big ideas, creative energy, solid strategies, and an analytic eye that uses data to prove return on investment. He is a motivator, a mediator, and a collaborator looking to drive complex marketing campaigns that make an impact.

Bold and brave strategies for brands that are ready to push beyond the range of acceptability when it comes to creative. Learn more from Lori Jones by calling today. 303-678-7102.

TO LEARN MORE ABOUT PERATON, CLICK HERE.

TO FIND BEN INGHAM ON LINKEDIN, CLICK HERE.

Episode 382: Marketing Your Employee Value Proposition to Assist in Recruiting with Teresa Rehme of Ball Corporation.

Tue, 12 Oct 2021 09:00:00 -0600

“Every organization has an employee value proposition; you just need to be sure it’s the right one.”

Listen & Learn:

Why social media needs to speak to all your stakeholders.
Storytelling as a way to get your customers and potential customers excited about your brand.
Attracting the right customers vs. the number of customers.
Defining your employee value proposition.
Creating a culture and environment of belonging.
The importance of incorporating goals for your brand’s diversity, equity, and inclusion tenets

Teresa Rehme is a communications manager for Ball Corporation. Her career has taken her from the aerospace and technologies business to the packaging and manufacturing sectors of the business. The company that you might associate with your grandmother’s canning jars has emerged as a world leader in sustainable aluminum beverage packaging (think cans and the new Ball Aluminum cup) and has a rapidly growing aerospace business, with hardware on the upcoming James Webb Space Telescope. Teresa’s work is mostly focused on the employee experience as part of the global communications team. With Ball continuing to grow at a rapid pace, Teresa has worked on an employee value proposition project to capture the internal Ball story and tell it externally in order to attract and retain new and diverse talent. She approaches employer marketing and all her work with curiosity and a desire to grow and learn.

Strategic storytelling that defines your brand ultimately impacts your marketing efforts to recruit and define your culture. Learn more from Lori Jones by calling today. 303-678-7102.

TO LEARN MORE ABOUT BALL CORPORATION, CLICK HERE.

TO FIND TERESA REHME ON LINKEDIN, CLICK HERE.

Episode 381: Crafting a Vivid Vision for Your Brand with Graeme Strachan of ViTL Solutions

Mon, 04 Oct 2021 09:00:00 -0600

“If you ask someone about their company’s mission, you just see blank stares.”

Listen & Learn:

The building blocks for creating a Vivid Vision for your brand.
The difference between a mission, a set of goals, company values, and a vision.
How a Vivid Vision creates a culture and impacts retention.
The questions you should ask to articulate your Vivid Vision.
The importance of leadership when creating a Vivid Vision.
How a Vivid Vision must start with alignment

Graeme Strachan is the founder and CEO of ViTL Solutions. He brings his 20+ years of management consulting experience to industries as diverse as financial services, mining, education, digital media, and the nonprofit world. He has a passion for helping companies succeed by aligning operational reality to strategic intent. Graeme is known for bringing clients breakthrough thinking to solve complex business challenges.

Are you clear on your brand’s mission, its values, and its vision? We help clients define and put into action their Vivid Visions. Learn more from Lori Jones by calling today. 303-678-7102.

TO LEARN MORE ABOUT VITL, CLICK HERE.

TO FIND GRAEME STRACHAN ON LINKEDIN, CLICK HERE.

Episode 380: The Four Tenets of Storytelling with Michael Ashford, director of marketing at The Receptionist

Wed, 15 Sep 2021 15:24:05 -0600

“Placing yourself in the story you’re trying to tell is where marketers hit gold.”

Listen & Learn:

The four tenets of strategic storytelling.
The importance of people-first storytelling.
The power of narrative.
Why it’s never about what you make or why you make it.
It’s not about selling a story; it’s about telling a story.
Creating a compelling narrative for your brand from the beginning

Michael Ashford, director of marketing at The Receptionist, is a builder, a communicator, and a strategist. But his path has been anything but typical…from starting out as an engineering major to becoming a sportswriter and then on to project management and then ultimately the sales and marketing world, Michael considers his journey one that has prepared him for anything. He works best when demands for growth fall in the category of "it's never been done before." He enjoys being on the move, loves competition, and relies heavily on his intuition to make decisions that are then backed up by facts and data. He values authentic communication and making personal connections to better understand people and their needs.

We use the power of storytelling to build brands. Learn more from Lori Jones by calling today. 303-678-7102.

TO LEARN MORE ABOUT THE RECEPTIONIST, CLICK HERE.

TO FIND MICHAEL ASHFORD ON LINKEDIN, CLICK HERE.

Episode 379: Embracing the Creative Resurgence with Cody Gillund of Experian Partner Solutions

Wed, 08 Sep 2021 09:00:00 -0600

“Direct marketing does not work without brand awareness and brand awareness is driven by creative.”

Listen & Learn:

Tips for measuring your creative’s ROI.
The tools you need to measure the impact of your creative.
The importance of having a “creative minimum standard.”
Why it’s important to not rely on creative for creative’s sake.
How great creative makes the customer feel smart

Cody Gillund is the director of internal creative agency, Squircle, at Experian Consumer Services. A former agency account exec, Cody is a diversely experienced strategic marketing leader who is passionate about creative problem solving and driving results. She is a versatile and creative leader with more than 15 years of experience guiding global brand initiatives and marketing strategies for industry-leading organizations. Cody lives in Austin, TX with her husband and three daughters.

Bold and brave creative guides everything we do for our clients. Let us help you. Call LORI JONES today. 303-678-7102.

TO LEARN MORE ABOUT EXPERIAN, CLICK HERE.

TO FIND CODY GILLUND ON LINKEDIN, CLICK HERE.

Episode 378:Navigating the SEO and Content Marketing Landscape with Ryo Chiba of Topic

Tue, 31 Aug 2021 09:00:00 -0600

“People are looking for trustworthy content to guide their decision making.”

Listen & Learn:

Where marketers are getting wrong, and where they are getting it right when it comes to leveraging the power of SEO, AI, and content.
How to think about content with AI in mind.
How marketers can benefit from a more “human-sounding” approach to content and SEO marketing.
Use data to find out what is most important to your audience.
Technological advancements, like GPT-3.
Building and owning your audience with powerful content and SEO strategies.

Ryo Chiba is co-founder of Topic. He was born in Japan but came to the U.S. at an early age. While in college at USC, he co-founded a marketing technology company called TINT. It was a great success, as they grew to 40 full-time employees, millions in annual recurring revenue, and 1,000+ customers in 172 countries. During those six years, Ryo alternated between CTO and head of marketing, and learned a great deal about software development, business operations, recruiting, management, leadership, and marketing. In 2018 the company was sold to Filestack. Today, Ryo is working on his next venture, Topic, with his business partner, Nik. Topic's software is designed to help writers create higher quality content faster. Topic’s AI analyzes the top results in Google, extracts key topics to cover, and provides an interactive editor to allow writers to grade their work.

Take your content marketing and competitive SEO to the next level. Learn more from Lori Jones by calling today. 303-678-7102.

TO LEARN MORE ABOUT TOPIC, CLICK HERE.

TO FIND RYO CHIBA ON LINKEDIN, CLICK HERE.

Episode 377: Performance Marketing with David Stellato of DFO Global Performance Commerce

Tue, 24 Aug 2021 09:00:00 -0600

“Make sure to properly test the local market before you go full scale.”

Listen & Learn:

The elements of performance marketing.
The difference in focus between traditional marketing and performance marketing.
Navigating GDPR when marketing internationally.
The international markets that are easiest to work with.
The importance of developing a proper customer journey to keep your audience engaged.
The products and services and price points align well with a performance marketing strategy

David Stellato is the chief growth officer of DFO Global Performance Commerce, an international, boutique digital marketing agency with offices in Vancouver, New York, Amsterdam, and Hong Kong. David oversees DFO’s global business development efforts, focusing on structuring and building unified media, technology, and product sales teams across global offices. David’s extensive background includes enterprise website development, search and online reputation management, and programmatic video campaigns. When he’s not making bulletproof marketing decisions and business connections, David enjoys cooking, geeking out over sci-fi, and doing what he can to be the ultimate dad.

Blending traditional marketing with performance marketing to help your brand grow and boost acquisitions. Learn more from Lori Jones by calling today. 303-678-7102.

TO LEARN MORE ABOUT GLOBAL PERFORMANCE COMMERCE, CLICK HERE.

TO FIND DAVID STELLATO ON LINKEDIN, CLICK HERE.

Episode 376: Pushing Through Demand-Gen with Go-to-market engineer Mark Donnigan

Tue, 17 Aug 2021 09:00:00 -0600

“When you’re out there shouting, and everyone else is shouting, is it a surprise that no one can hear?”

Listen & Learn:

The four steps to the “flywheel” funnel.
All about consensus creation.
The one framework all marketers need to understand.
How to boost demand-gen and topline revenue.
Why marketers need to define the problem rather than talk about their product or service.
Understanding the buyer journey

Mark Donnigan is a startup trailblazer and a go-to-market engineer. He designs and executes marketing playbooks that produce real business results for early and growth-stage technology startup companies. He is well-versed in SaaS, software licensing, wholesale, and retail sales models, and builds nimble, highly efficient marketing teams that routinely outperform larger organizations. With his 20+ years of experience as a transformative B2B and enterprise marketing and business leader, Mark understands how to succeed in today’s winner-takes-all market.

In a crowded marketplace, people-first strategies are what get our clients noticed. Call LORI JONES today to learn more. 303-678-7102.

TO FIND MARK DONNIGAN ON LINKEDIN, CLICK HERE.

Episode 375: Igniting Demand-Gen with Go-to-market Engineer Mark Donnigan

Tue, 10 Aug 2021 09:00:00 -0600

“The reason why companies fail is NOT because of the product or the technology. It’s because they fail to understand that…they have to engineer their marketing.”

Listen & Learn:

The essence of category design.
Why some brands make the mistake of leading with parity.
The role of marketing in demand generation.
Understanding the buyer’s journey.
How the buyer’s journey impacts the marketing funnel.
Building touchpoints along the buyer’s journey.

Creating emotional epiphanies so your brand doesn’t drown in a sea of sameness. Call LORI JONES today to learn more. 303-678-7102.

TO FIND MARK DONNIGAN ON LINKEDIN, CLICK HERE.

Episode 374: Conversational Marketing with Vince De Benedetto of Automated Dreams

Tue, 03 Aug 2021 09:00:00 -0600

“Conversational marketing allows you to have conversations with your customers along the whole journey.”

Listen & Learn:

The advances in AI that are helping brands connect to their customers.
The Don’ts and Dos of conversational marketing.
How to get chat marketing wins out of the gate.
The benefits of the flexibility of conversational and chat marketing.
Tips for having powerful conversations.
Why it’s important to get your audience’s phone numbers and emails so you can own the data and continue your outbound marketing.
Keeping conversations brief and encourage user input.

Vince De Benedetto is the founder of Automated Dreams, a marketing automation firm that focuses on providing strategy and building business systems that allow for greater and scalability and easier growth for everyone from the solopreneur to enterprise-level companies. Automated Dreams’ services and expertise give companies the ability to shift their employees’ efforts toward value-added and to fulfilling work through the implementation of a smarter tech-stack that automates the mundane, repetitive, and human-error-prone tasks and systems. For Vince, it’s all about working smarter, not harder.

Connect to your customers and your audience in ways that build awareness and affinity. Call LORI JONES today to learn more. 303-678-7102.

TO LEARN MORE ABOUT AUTOMATED DREAMS, CLICK HERE.

TO FIND VINCE DE BENEDETTO ON LINKEDIN, CLICK HERE.

Episode 373: Publishing as a Key Component to a Thought Leadership Strategy with Ken Schuetz of Aligned Influence

Tue, 27 Jul 2021 09:00:00 -0600

“New knowledge is always built on something we already know and then extending it.”

Listen & Learn:

How thought leadership is based on new knowledge.
The importance of not publishing a book before it’s ready.
Building credibility through thought leadership.
Why content is critical to help grow your brand through a thought leadership strategy.
The pros and cons of working with a publisher vs. self-publishing.
Trademarks, intellectual property, and distribution of a book

Ken Schuetz is the CEO and founder of Aligned Influence Consulting, the creator of the Aligned Influence model, and the author of the about-to-be-published book, Aligned Influence: Beyond Governance. Ken invested the first 25 years of his career as an executive at the University of Colorado, Boulder, where he currently is a member of the teaching faculty of the Leeds School of Business. He has served on the boards of schools, churches, and nonprofits, and served as the chairman of the Substantial Services Taskforce for the National Education Broadband Service Association and the International Development Committee for St. Vrain Valley Habitat for Humanity. Ken’s new book, which is available on his website and on Amazon, addresses the complex “ecosystems” within organizations, especially between board members and executive leadership. This ecosystem of influence is not well understood, until now. Ken and the Aligned Influence model offer a unique perspective to this central problem and a solution that addresses organizational alignment as a necessary prerequisite to effectiveness.

Thought leadership strategies to differentiate your brand and shift paradigms in the marketplace. Learn more from Lori Jones by calling today. 303-678-7102.

TO LEARN MORE ABOUT ALIGNED INFLUENCE, CLICK HERE.

TO FIND KEN SCHUETZ ON LINKEDIN, CLICK HERE.

Episode 372: Earning Credibility Through Strategic News Release Distribution with Mickie Kennedy of eReleases

Tue, 20 Jul 2021 09:00:00 -0600

“Don’t do PR in a silo.”

Listen & Learn:

How PR and earned media strategies should be part of your integrated marketing approach.
The credibility of third-party endorsement.
Why you need to incorporate influencers into your PR strategy.
Milestone releases.
What would make an editor or producer ignore a release?
Why it’s important to be humble and to take ego out of your news releases.

Mickie Kennedy is the founder and president of eReleases, the small business leader for press release distribution, now celebrating 22 years in business. He is an expert at helping small businesses, authors, and startups increase their visibility and credibility. Mickie founded eReleases after realizing that small businesses desperately need a press release service they can afford. eReleases gives small businesses access to the media and to a national newswire – all with a personal touch. Through eReleases works with big names now, the spirit of Mickie’s original intent has not changed. eReleases delivers personal service and exceptional value to every customer, with every press release, at every price point of the process.

Strategic earned media strategies help drive sales. Call LORI JONES today to learn more. 303-678-7102.

TO LEARN MORE ABOUT ERELEASES, CLICK HERE.

TO FIND MICKIE KENNEDY ON LINKEDIN, CLICK HERE.

Episode 371: The Psychology Behind Marketing with Author Roger Hall

Tue, 13 Jul 2021 09:00:00 -0600

“I am a bigger fan of fear than most people.”

Listen & Learn:

Why fear is an important emotion.
The difference between fear and anxiety.
Turning fear into positive strategic wins.
How to soothe your audience.
The one thing all marketers should STOP doing.
The power strategy of pairing something new with something familiar

Dr. Roger Hall is the author of Staying Happy Being Productive: The Big 10 Things Successful People Do and Expedition. He is a business psychologist with clients all over the country, and he trains leaders to monitor and manage their thinking. Roger knows great leaders work on themselves first, and then success in their companies follows. Better thinking leads to better behavior, which leads to better results. Roger has worked with little companies with only a few people all the way up to big behemoths that dominate their industries. He likes working with people who want to become the best version of themselves.

We deploy people-first marketing strategies that put brands in demand. Call LORI JONES today to learn more. 303-678-7102.

TO FIND ROGER HALL ON LINKEDIN, CLICK HERE.

Episode 370: Rethinking Your Influencer Approach with Drew Vernon of ToniesUSA

Tue, 06 Jul 2021 09:00:00 -0600

“If you get the circumstances right and you find the right influencer, you can make a very powerful program.”

Listen & Learn:

The three “must-dos” of a successful influencer marketing strategy.
Why consistency and authenticity are the basis for an influencer marketing strategy.
The myths of influencer marketing.
Defining what an influencer is

Drew Vernon is the U.S. marketing lead at ToniesUSA and a disruptive innovation marketer with experience in beauty CPG, toy, and early childhood development. The Toniebox is a popular audio system that uses screen-free storytelling to introduce children to the wonders of imagination. Tonies originally launched in Germany in 2016 and is currently one of the fastest-growing toy brands in Europe. As the U.S. marketing lead at Tonies, Drew is looking to partner with schools and museums to bring screen-free education to children. Previously, Drew was the brand manager for The LEGO Group. He created Prescription for Play, building an unpaid network of over 2,000 pediatricians to reach half a million children with their first LEGO experience. He also worked with marketing research at P&G and brand marketing at Kao. In June of 2020 Drew was named “Eight to Watch under 40” by the Wisconsin School of Business. Drew’s audience on social media is of more than 10,000.

We deploy creative and game-changing influencer marketing strategies that put our clients top-of-mind for their most important audiences. Call LORI JONES today to learn more. 303-678-7102.

TO LEARN MORE ABOUT TONIESUSA, CLICK HERE.

TO FIND DREW VERNON ON LINKEDIN, CLICK HERE.

Episode 369: The Five “Must Be’s” of Marketing with Lisa Morris of Dapicon

Tue, 29 Jun 2021 09:00:00 -0600

“Originality comes from within.”

Listen & Learn:

Why marketers must be original.
The five “Must Be’s” every marketer needs to embrace.
Tips for staying focused and grounded in the midst of change.
Staying relevant.
Why bending the rules is a good thing

Lisa Morris is the director of marketing at Dapicon Inc., a company that considers the idiosyncrasies of each supply chain participant, provides solutions that work for those participants, and delivers value that solves real business problems. Lisa has deep experience in strategic planning, business management, and creative visioning. She is a storytelling that brings innovative ideas to life in startup, growing, and fluid environments, and she is a resourceful problem solver adept at implementing innovative concepts, executing and bringing projects to successful completion, collaborating with stakeholders, maximizing resources, and facilitating and educating groups.

Brands that are bold and that embrace originality will win the day! Call LORI JONES today to learn more. 303-678-7102.

TO LEARN MORE ABOUT DAPICON, CLICK HERE.

TO FIND LISA MORRIS ON LINKEDIN, CLICK HERE.

Episode 368: Rising Above the Sea of Sameness With Bold and Brave Brand Strategies with Michael Keplinger of SmashBrand

Tue, 22 Jun 2021 09:00:00 -0600

“A brand is defined in a consumer’s mind and that takes time.”

Listen & Learn:

Products don’t sell themselves. Why being bold and brave strategies win the day.
How to rise above the sea of sameness and differentiation your brand in the marketplace.
Understanding the intersection between a well-planned brand strategy and brand activation.
The importance of immersion and of truly understanding your customers’ pain points and needs.
Defining your points of parity and points of differentiation.
The importance of having a consistent go-to-market strategy.

Michael Keplinger is a partner at SmashBrand, an agile brand strategy agency for consumer-packaged goods that specializes in a complete approach to market research, product design, and testing. After earning a degree and an early career in computer engineering, Michael’s entrepreneurial drive took hold and he soon found himself developing market strategies for his own consumer product business and he quickly found a talent for connecting seemingly unrelated dots to discover room for innovation and opportunity. At SmashBrand, Michael makes ample use of his philosophy regarding consumer products, that being that the key to success is about seeing everything from the eyes of the consumer and anticipating how they will react to a product or message. Michael currently leads SmashBrand’s research team to develop strategies for clients and to optimize various aspects of branding and packaging through testing. This best-foot forward approach to optimizing from a consumer perspective is likely the single biggest impact on marketing any brand can do, and over the past decade, he has developed an agile methodology and proven platform for consumer testing and integrated it directly into SmashBrand's entire process. Just imagine where a consumer product could go if you already knew it would work!

Taking bold and brave risks to get brands noticed in the marketplace. Call LORI JONES today to learn more. 303-678-7102.

TO LEARN MORE ABOUT SMASHBRAND, CLICK HERE.

TO FIND MICHAEL KEPLINGER ON LINKEDIN, CLICK HERE.

Episode 367: AI-Generated Content Marketing with Jeff Coyle of MarketMuse

Tue, 15 Jun 2021 09:00:00 -0600

“Start thinking about how your content is created and stop thinking about it as a replacement.”

Listen & Learn:

Why a Subject Matter Expert is the most important asset a business has.
The Natural Language Generation tools that improve AI content.
The difference between Natural Language Processing and Natural Language Generation.
Understanding content sentiment.
The power of combing sentiment, intent, and content formats.
The risks of antiquated content.

Jeff Coyle is a cross-disciplined, data-driven inbound marketing executive with 20+ years of experience managing products and website networks and in helping companies grow. Before he helped co-found MarketMuse, Jeff was VP of Search at TechTarget where he built a 30-person content optimization team. As MarketMuse’s Chief Product Officer, Jeff leads his team of content and AI veterans in using machine learning to enable their clients to gain authority in their topical domain. Jeff is all about creating the kind of content search engines love and helping content marketers, search engine marketers, agencies, and e-commerce managers establish and build topical authority, improve content quality, and get the most out of every dollar spent on content. Jeff is also a sought-after speaker at conferences and has also advised Accel-KKR portfolio companies on lead generation.

Content marketing strategies that elevate your brand. Call LORI JONES today to learn more. 303-678-7102.

TO LEARN MORE ABOUT MARKETMUSE, CLICK HERE.

TO FIND JEFF COYLE ON LINKEDIN, CLICK HERE.

Episode 366: Ramping Up Exponential Growth For Your Brand With Dr. James Richardson of Premium Growth Solutions

Tue, 08 Jun 2021 09:00:00 -0600

“The best way to succeed is to have a brilliantly designed innovation that is well-timed in the market.”

Listen & Learn:

How to time your go-to-market strategy.
Why exponential growth is based on creating heavy users out of your initial fans.
How to overcome the mental and cultural obstacles of what an innovative product should do in the marketplace.
The importance of building your brand on the backs of fans.
Tips for iterating in the market, growing fast, pacing your distribution so that you aren’t over-stretching your operations, and making time to listen to your consumers.

Dr. James Richardson is an expert in exponential growth in the consumer sector and author of Ramping Your Brand, a #1 Best-seller in Business Consulting on Amazon. He also hosts his own podcast—Startup Confidential. At his company, Premium Growth Solutions, he works for early-stage consumer packaged goods brands and with fast-growing emerging brands such as Once Upon a Farm, Dr. Squatch Soap, June Shine hard kombucha, and Proven skincare. As a professionally trained cultural anthropologist turned business strategist, he has helped nearly 100 CPG brands with their strategic planning, including brands owned by Coca-Cola Venturing and Emerging Brands, The Hershey Company, General Mills, and Frito-Lay as well as other emerging brands such as Once Upon a Farm, Dr. Squatch Soap, Proven skincare, Rebel creamery and June Shine kombucha.

TO LEARN MORE ABOUT PREMIUM GROWTH SOLUTIONS, CLICK HERE.

TO FIND JAMES RICHARDSON ON LINKEDIN, CLICK HERE.

Episode 365: The Importance of Visual Identity with Ian Bower of Graphic Rhythm

Tue, 25 May 2021 09:00:00 -0600

“One of the easiest ways to passively communicate confidence and inspire confidence is through a consistent visual presence.”

Listen & Learn:

Deliver the expected and the unexpected through innovative design strategies.
The importance of brand continuity when defining your visual identity.
Why a strong visual presence is important to inspire confidence in your brand.
When it comes to graphic design strategy, “the key thing is intention.”

Ian Bower, founder of Graphic Rhythm is revolutionizing the way businesses obtain graphic design services by allowing them to obtain high-quality, on-demand design assets without the hassle of hiring individual freelancers. His creative approach to providing design services puts him at the forefront of the graphic design industry. Ian is an expert in communicating persuasively and loves helping business owners and digital agencies breathe life into their projects and ideas. He has developed a passion for helping small businesses build customer confidence and loyalty through strong visual content and he is here to share some valuable information that he has learned along the way.

Your brand’s visual identity can impact your top line revenue and bottom line results. Our team can help. Call LORI JONES today. 303-678-7102.

TO LEARN MORE ABOUT GRAPHIC RHYTHM, CLICK HERE.

TO FIND IAN BOWER ON LINKEDIN, CLICK HERE.

Episode 364: Emotional Marketing with Brian Gregory of ADMANITY.com

Tue, 18 May 2021 09:00:00 -0600

“You can’t sell your brand to the world until you understand what attracts the world to your brand.”

Listen & Learn:

The 15 primal emotions that are most likely to drive purchasing behavior.
How small brands can go from “zeros to heroes” with the right emotional marketing strategies.
How once you speak to the subconscious mind, sales will come.
The importance of people-first marketing strategies to connect with your customers.
The role of the conscious and subconscious mind in purchasing decisions.
How creative approaches need to tap into the emotion of a brand.

Brian Gregory is CEO and founder of ADMANITY.com. and creator of the breakthrough algorithm behind The ADMANITY Protocol. ADMANITY® is the first company to create an online test and predictive emotional algorithm to determine the best emotional advertising strategy for any business - in any niche. ADMANITY’s breakthrough emotional algorithm can instantly give ANY business the advertising strategies, tactics, and formulas that will sell it most effectively in the market - WITHOUT the high cost of hiring an agency. Brian is a former 20-year owner/publisher of large, citywide magazines in the Phoenix market as well as an expert in direct selling. He is the author of the book Sheep Don’t Eat Complicated Grass! and he is considered an expert on the topic of emotional marketing and advertising tactics and is a skilled, entertaining public speaker.

Learn more about growing sales through emotional marketing from LORI JONES today by calling 303-678-7102.

TO LEARN MORE ABOUT ADMANITY.com, CLICK HERE.

TO FIND BRIAN GREGORY ON LINKEDIN, CLICK HERE.

Episode 363: Ghostwriting as Part of Your Marketing Strategies with Writer Laura Gale

Tue, 11 May 2021 09:00:00 -0600

“The role of the ghostwriter is to be a vessel between you and your audience.”

Listen & Learn:

The three-part technical process for defining voice when ghostwriting.
Writing a book is not an early-stage strategy.
How a ghostwriter is an advocate for the reader.
The advantages of having a ghostwriter on your team.
The pros and cons of self-publishing vs. using a publisher.
How to prep your internal teams prior to a book launch

Laura Gale got her start as a publicist for Hachette, a global publishing house, and worked on projects like the Twilight phenomenon, JK Rowling's post-Harry Potter publications, and the personal memoirs of Michael Palin, Nelson Mandela, and Tina Fey. She started Laura Is Writing to help entrepreneurs to write, publish, and market books that transform their businesses and leave a legacy they're proud of. She has ghostwritten over 15 books and has helped dozens of authors to edit and market their books. Laura is also the author of How To Write This Book: Write, Publish and Market Your Business Bestseller and Content That Converts: How to Build A Profitable and Predictable B2B Content Marketing Strategy. Both books were bestsellers in Amazon's Marketing category for several months. She is also the co-host of the Business of Writing Podcast. Born and raised in Sydney, Australia, Laura now lives in Lisbon, Portugal.

Incorporating a thought leadership publishing approach into your marketing strategies. Learn more from LORI JONES today by calling 303-678-7102.

TO FIND LAURA GALE ON LINKEDIN, CLICK HERE.

Episode 362: How to Boost SEO Through Reputation Management with Bryan Phelps of Big Leap

Tue, 04 May 2021 09:00:00 -0600

“Your home page isn’t your home page anymore. The first page of your branded search is your home page.”

Listen & Learn:

Why what shows up in a search is just as important as what’s NOT showing up.
The importance of creating positive content and assets that show up on the SEO side.
Tips to easily out-pace and out-weigh any of the competitors or anyone out there wanting to sabotage you online.
Tips for boosting your ranking on Google on this episode.
Three steps for using SEO to find out what your brand reputation looks like.
How to optimize your branded terms to boost your market penetration and help you sell more

Bryan Phelps has a reputation of trusted expertise with little fanfare. As founder and CEO of Big Leap, he has built a company that provides all the flexibility and communication of a boutique agency combined with the scale and accountability of a global firm. With a clear focus on four core services - SEO, content, social media, and marketing automation - Bryan is known for his expertise, ethics, and excellence. Big Leap has earned its place on the Inc. 5000, UV50 Fastest Growing Companies, MWCN Utah100, and has achieved a “Best Company to Work For” award. Built on “The Core Four” digitals services (SEO, social, automation, and reputation management), Big Leap is known as a straightforward-thinking digital agency that is transparent and achieves results.

Optimize your brand’s online reputation with strategic SEO. Learn more from LORI JONES today by calling 303-678-7102.

TO LEARN MORE ABOUT BIG LEAP, CLICK HERE.

TO FIND BRYAN PHELPS ON LINKEDIN, CLICK HERE.

Episode 361: Internal Brand Alignment with Christopher Wallace of InnerView

Tue, 27 Apr 2021 09:00:00 -0600

“Everyone has selling and marketing and to be the face of your organization at all times.”

Listen & Learn:

Where some companies get misaligned with their internal teams when it comes to the brand.
Why inside sales and outside sales messaging is different.
What is the brand transfer score?
Why frontline teams often ignore new brand messaging.
How do you get people to experience our brand story, not just tell them?
How to immerse your internal team in what it means to deliver your brand’s value proposition.

Chris Wallace is the co-founder and president of InnerView, a marketing consulting firm that helps companies align their brand and product stories with their customer-facing teams. At InnerView, Chris draws from his nearly 20 years of sales, marketing, and corporate leadership to help companies engage their frontline teams in new ways, producing improved customer experiences and better financial results. Beyond his work with clients, Chris is able to apply his passions as a teacher and thought leader. He has taught as an adjunct MBA professor at Temple’s Fox School of Business and has been published in outlets such as Harvard Business Review and Ad Age. He was also recently named to the Forbes Agency Council. Chris received a B.A. in Public Relations from Syracuse University’s Newhouse School and an MBA from Temple University. He lives outside Philadelphia with his family.

Internal and external brand alignment is key to engagement with your team and your customers. Learn more from LORI JONES today by calling 303-678-7102.

TO LEARN MORE ABOUT INNERVIEW GROUP, CLICK HERE.

TO FIND CHRISTOPHER WALLACE ON LINKEDIN, CLICK HERE.

Episode 360: Tips for Hiring an Agency for Your Brand with Mike Krass of MKG Marketing

Tue, 20 Apr 2021 09:00:00 -0600

“You have to build trust from the very first moment you meet.”

Listen & Learn:

How to ensure that an agency you hire is a true strategic partner.
Tips for negotiating media pricing with an agency.
Accountability, trust, and transparency: essential elements when engaging an agency.
Why it’s important to know if there are any conflicts of interest.
What agencies need to know about GDPR compliance.
Tips for onboarding an agency.

Mike Krass is the CEO of MKG Marketing, a digital marketing agency that gets tech and healthcare brands found online through transparent, measurable digital marketing. Over the last ten years, Mike has grown MKG Marketing into a seven-figure business not only by specializing in data and analytics but by embracing a “people first” philosophy that promotes a strong work-life balance while systematically holding employees as well as clients accountable. Mike takes this philosophy with him as he sits on the board of directors of the global Entrepreneur’s Organization, as well as mentoring other businesses through organizations such as Idea Village and General Assembly. Realizing the importance of analytics, Mike and his business partner, Kerry Guard, set out to found an agency that could both perform creatively and provide hard numbers in order to quash the frustration that companies can often feel when navigating the digital marketing landscape.

Your trusted strategic partner to help build your brand and impact your bottom line. Call LORI JONES today at 303-678-7102 to learn more!

TO LEARN MORE ABOUT MKG MARKETING, CLICK HERE.

TO FIND MIKE KRASS ON LINKEDIN, CLICK HERE.

Episode 359: Controlling the Narrative and Defining Your Personal Brand With Personal Branding Strategist Claire Bahn

Tue, 13 Apr 2021 09:00:00 -0600

“Part of Googling yourself is if nothing shows up, a lot of people are going to ask why, and that’s a bad thing.”

Listen & Learn:

The importance of consistency across social channels
How to leverage your personal brand to gain authority
How to manage your social presence
Tips for controlling the narrative
Why focus and knowing your goals and audience are the most important things
The importance of authenticity and energy

Claire Bahn is a personal brand strategist and the CEO and Co-Founder of Claire Bahn Group. She has been helping high-achieving entrepreneurs, investors, founders, and executives create their best personal brand for over 10 years. As an entrepreneur and influencer with over 70k followers on social media, she has learned the importance of creating and maintaining your personal brand. She helps entrepreneurs leverage their personal brand to develop the authority, influence, and trust they need to exceed their business goals.

You have a personal brand whether you like it or not. We can help you control the narrative and put you in the driver’s seat. Call LORI JONES today at 303-678-7102 to learn more!

TO LEARN MORE ABOUT CLAIRE BAHN GROUP, CLICK HERE.

TO FIND CLAIRE BAHN ON LINKEDIN, CLICK HERE.

Episode 358: Data Privacy with Abbey Schoenberg of Fancy.com

Tue, 06 Apr 2021 09:00:00 -0600

“Individuals are watching their privacy and trying to find different ways to engage and to find brands that feel less push and more pull.”

Listen & Learn:

How privacy data is turning marketing strategies upside down.
How the consumer is getting smarter in the digital space.
Different generation’s expectations regarding privacy and brand affiliation.
What marketers need to be aware of as the “flood of transparency” increases.
Tips to prepare for changes in privacy data.

Abbey Schoenberg is the director of marketing at Fancy.com. She is a visionary and hands-on marketing leader with a proven ability to create comprehensive marketing strategies and execute relevant and channel-specific programs that engage target consumers, grow brands, and deliver upon revenue goals. Abbey is an energetic leader, a strategic and creative thinker, and the perfect combination of thoughtfulness and a can-do attitude that complement a wide-ranging technical abilities across channels and disciplines. With experience across direct-to-consumer, retail, and brand, she has built a solid understanding of each channel’s unique challenges and the importance of taking a holistic approach to marketing strategy and storytelling. Abbey has led integrated marketing teams across media, content, digital marketing, and creative with a focus on strategic, creative, and collaborative planning and problem solving.

An integrated approach to your marketing and top-of-funnel approaches are vitally important as we navigate all the data privacy changes for our clients. Call LORI JONES today at 303-678-7102 to learn more!

TO LEARN MORE ABOUT FANCY.COM, CLICK HERE.

TO FIND ABBY SCHOENBERG ON LINKEDIN, CLICK HERE.

Episode 357: Growing Your B2B Brand With Michelle Bank of NuSpire

Tue, 30 Mar 2021 09:00:00 -0600

“You can’t just say it. You have to have proof.”

Listen & Learn:

Five tips for creating a powerful B2B marketing strategy.
The importance of being realistic in setting your goals.
What to look for in a team.
Know your audience.
Three kinds of content.

Michelle Bank is chief marketing officer at NuSpire in Denver. Nuspire was born out of the devotion to provide a new, fresh and inspiring approach to closing cybersecurity gaps. Michelle is a strategic marketing professional, experienced in product marketing and bridging marketing strategy with technology. She is a highly skilled leader, effective in managing cross-functional teams into achieving goals and improving growth. She is an excellent communicator, adept at collaborating with C-level executives, team members, clients, media, and third parties to identify specific needs and motivations, and has years of proven success in aligning organizational objectives with executional strategies while decreasing costs and increasing results.

People-first B2B marketing strategies drive bottom-line revenue. Call LORI JONES today at 303-678-7102 to learn more!

TO LEARN MORE ABOUT NUSPIRE, CLICK HERE.

TO FIND MICHELLE BANK ON LINKEDIN, CLICK HERE.

Episode 355: Powerful Logos That Get Your Brand Noticed With Richard Lau of Logo.com

Tue, 16 Mar 2021 09:00:00 -0600

“As a small business you need to communicate your name. You don’t want them to remember the cuteness of your logo; you need them to remember your name and remember it with a feeling.”

Listen & Learn:

The psychology behind a logo.
The advantages of doing a logo refresh vs. an entirely new design
The four tips for the perfect logo.
How many colors a logo should have.
How to avoid over-designing your logo.
Why simplicity is key to any logo design.

Richard Lau, founder of Logo.com, an AI-powered logo maker that has the ability to design a unique logo for your company in just a few minutes. He has an impressive track record of building successful businesses. He has founded, built, and sold multiple companies including MyDomain.com, Resume.com, and NamesCon. Along with success on the business side, he has a heart for giving back to others and is executive director of WaterSchool, a charity focused on clean water projects in Uganda. Utilizing his experience as a means to benefit others, Richard has developed a passion for helping other entrepreneurs and potential business owners increase their own happiness and success. He does this through any venue he can - including podcasts, public speaking events, and conferences.

Logos designed for maximum impact. Call LORI JONES today at 303-678-7102 to learn more!

TO LEARN MORE ABOUT LOGO.COM, CLICK HERE.

TO FIND RICHARD LAU ON LINKEDIN, CLICK HERE.

Episode 354: Understanding Group-Think and Personalized Marketing with Eric Reed of reed5group

Tue, 09 Mar 2021 09:00:00 -0700

“On the receiving end of what we’re putting out for marketing, that’s where the behavior has been disrupted for the people we’re trying to connect with.”

Listen & Learn:

The elements of a personalized marketing strategy.
How curiosity and challenging the status quo to impact positive change.
What can you do to create the connection between sales and marketing?
The biggest challenges marketing directors face today.
How the receiving-end of the environment in which we are presenting information has changed drastically.
Ways to create affinity for your brand with personalized.

Eric Reed is the founder and CEO of reed5group and the host of take:5 The Rethink Marketing Podcast. He thrives in environments where transformational and turnaround leadership are pivotal to achieving unmatched and sustained growth. He is all about pushing intellectual boundaries in order to challenge groupthink; about building environments where culture is king; and about shaping innovative sales and marketing infrastructures, methodologies, and programs that yield company and client success. Over the course of his career, he has helped numerous clients including the Ohio State University Medical Center and the Cameron Mitchell Restaurant Group. He has managed experiential events such as the Western Southern Open ATP 1000 Event, the Bunbury Music Festival, and the IPXO - Global IP Lease & Monetization Platform. He has also been a guest lecturer at The Kelley School of Business at Indiana University and at the Farmer School of Business at Miami University where he spoke to students about attitudes, persuasive communications, and branded content. Through it all, Eric sees his role as an advocate, always finding ways to challenge the next generation of leaders in marketing challenge perception.

Are you ready to challenge the status quo to create affinity for your brand? Call LORI JONES today at 303-678-7102 to learn more!

TO LEARN MORE ABOUT REED5GROUP, CLICK HERE.

TO FIND ERIC REED ON LINKEDIN, CLICK HERE.

Episode 353: Creating Powerful Virtual Events with Jonathan Kazarian of Accelevents

Tue, 02 Mar 2021 09:00:00 -0700

“Community is global.”

Listen & Learn:

Five tips for using virtual events to develop your brand.
How to maintain the “human touch” at a virtual event.
How to navigate hybrid events.
How to prove the value of virtual and hybrid events.
Using virtual events to engage customers.
How to Bring Your Own Audience to a virtual event.

Jonathan Kazarian is an entrepreneur, event marketing expert, and the founder and CEO of Accelevents, a one-stop-shop for event organizers who want to create a unique and engaging virtual event experience. Jon comes from a mixed investing, technology, and entrepreneurial background with over six years of experience building and growing the company. He is an innovative leader who thrives on solving customers’ big problems. His product development expertise and customer success mindset have not only helped to resourcefully scale Accelevents but also to define the event technology category. Prior to founding Accelevents, he led product, sales, and operations at Windham Labs, a division of Windham Capital Management. He managed the development and go-to-market strategy of two innovative FinTech products.

Bring Your Own Audience to your next live, hybrid, or virtual event. Call LORI JONES today at 303-678-7102 to learn more!

TO LEARN MORE ABOUT ACCELEVENTS, CLICK HERE.

TO FIND JONATHAN KAZARIAN ON LINKEDIN, CLICK HERE.

Episode 352: Personalized Videos as Part of Your Sales and Marketing Funnel with Oliver Bridge of Bonjoro

Tue, 23 Feb 2021 09:00:00 -0700

“Who’s going to ignore a video that was recorded especially for them?”

Listen & Learn:

The specifics of conversion tactics, activation tactics, and growth tactics.
Why authenticity so important when creating a personalized video strategy.
How personalized videos drive action.
The best ways to use personalized video to reach your audience at each and every touch point.
High-touch, medium-touch, and low-touch approaches to creating a personalized video strategy.
How to reverse engineer what makes the best customer so you can then create a video strategy that leads to activation.

Oliver Bridge is head of marketing and growth at Bonjoro, a company that created an app that is changing the way businesses communicate with customers by enabling them to send highly personal and perfectly time video messages to better convert, onboard, and support customers. UK-based, Oliver is an entrepreneur, market strategist, and researcher who has founded and helped launch numerous startups and is an expert in boosting sales and busting churn.

Creating relationships that create conversion. Call LORI JONES today at 303-678-7102 to learn more!

TO LEARN MORE ABOUT BONJORO, CLICK HERE.

TO FIND OLI BRIDGE ON LINKEDIN, CLICK HERE.

Episode 351: Thought Leadership and Ruffling Feathers with Matt Johnson

Tue, 16 Feb 2021 09:00:00 -0700

“You want to lead through ideas and concepts as opposed to leading by transferring emotion, energy, and enthusiasm.”

Listen & Learn:

Why thought leaders are natural teachers.
The three stages of influence.
The tipping point of influence.
Get seen, get noticed, and get known.
Why it’s important to ruffle some feathers.
How to decide which hill you want to die on

Matt Johnson is a marketing agency founder, podcaster, and musician. Matt runs a podcast launch and production agency based in San Diego. His international team helps business coaches, consultants, and thought leaders use done-for-you podcasting to attract an audience, build influence, and become MicroFamous. Matt is the author of MicroFamous and currently hosts the MicroFamous podcast. He is a frequent podcast guest and event speaker to audiences around the U.S., Canada, and Australia.

Creating thought leadership strategies that get you noticed. Call LORI JONES today at 303-678-7102 to learn more!

TO FIND MATT JOHNSON ON LINKEDIN, CLICK HERE.

Episode 350: Marketing Bravery with Rachel Garcia of Terumo BCT

Tue, 09 Feb 2021 09:00:00 -0700

“There’s no downside for you to becoming (the content owner), and talking to customers.”

Listen & Learn:

How to measure what matters.
Tips for inspiring bravery.
The importance of talking to your customers.
How to become the content owner.
Why it’s important to challenge the status quo.
The importance of finding your tribe of influencers.

Rachel Garcia is a marketing leader in the life sciences and healthcare sectors and was recently named global clinical marketing manager for cell collections at Terumo BCT. Throughout her career, Rachel has delivered metrics-driven and continual improvement approaches for creative marketing and brand experiences for life science and healthcare service industries. Each campaign Rachel has been a part of is on-brand, targeted, segmented, and each one crafted to follow a buyer’s or patient’s journey.

Bold and brave marketing to challenge the status quo and make winning brands. Call LORI JONES today at 303-678-7102 to learn more!

TO LEARN MORE ABOUT TERUMO BCT, CLICK HERE.

TO FIND RACHEL GARCIA ON LINKEDIN, CLICK HERE.

Episode 349: Lead Gen in a Virtual Trade Show World with Christina Wegner of Vollrath

Tue, 02 Feb 2021 09:00:00 -0700

“Because there’s so much virtual noise today because we’re all at home, LinkedIn notes and connections are more important than ever.”

Listen & Learn:

How to collect clean data from a virtual trade show.
How to drive virtual trade show attendees to your protocol.
Making sure your sales team is aligned and using LinkedIn properly.
Knocking down the myths of LinkedIn.
Even if trade shows are virtual this year, you still have to get to the buyers’ table.
How to have robust trade show lead gen strategy, even if the event is virtual.

Christina Wegner is the vice president of marketing for Vollrath. In her position, she is responsible for the development and execution of marketing communications and branding strategies across all Vollrath businesses – domestic and international. She has an extensive portfolio and is a proven leader with a wealth of knowledge in diverse and global markets. Before joining Vollrath, Christina most recently served as the assistant director of field marketing for Northwestern Mutual, where she was responsible for brand building, growing diverse, professional, and personal markets, and strategic planning. She earned her MBA in Business Administration from the University of Wisconsin-Milwaukee, and her bachelor’s degree in Business Administration with an emphasis on marketing from the University of Montana.

Creative strategies for making the most out of a virtual trade show. Call LORI JONES today at 303-678-7102 to learn more!

TO LEARN MORE ABOUT VOLLRATH, CLICK HERE.

TO FIND CHRISTINA WEGNER ON LINKEDIN, CLICK HERE.

Episode 348: Consumer-first Marketing with Jesus Valdez of Pilgrim’s Pride

Tue, 26 Jan 2021 09:00:00 -0700

"You don’t have a right to win if you don’t meet the points of parity.”

Listen & Learn:

Why it’s important to listen to your audience FIRST.
The four steps to setting out a long-term consumer-focused strategy.
Putting the consumer at the center of everything you do.
Casting your vision.
Defining your audience and remembering that not every brand is for everyone.
Your brand’s “reason to believe.”

Jesus Valdez, marketing director at the Greeley, Colorado-based Pilgrim’s Pride Chicken, is a strong leader with proven business acumen and a keen general manager mindset. He is a P&G-trained brand and marketing expert, experienced in multi-million dollar digital and social media initiatives, and has a broad range of industry experience from Consumer Packaged Goods (CPG) to multi-unit grocery retail to Quick Serve Restaurants (QSR) and family dining industries. Jesus has demonstrated expertise developing strategic vision and brand strategy grounded in consumer insight and company systems and culture. He is an expert in developing brand positioning, marketing, new product innovation, and in the execution of campaigns that drive financial results. He is also an organizational change leader and talent-developer with a proven track record of coaching associates and creating and deploying best practices that facilitate organizational change that refocuses organizational priorities across functions.

Winning on points of differentiation. Call LORI JONES today at 303-678-7102 to learn more!

TO LEARN MORE ABOUT PILGRIM'S, CLICK HERE.

TO FIND JESUS VALDEZ ON LINKEDIN, CLICK HERE.

Episode 347: Bringing the Fortune 100 Experience to the Startup Environment with Brandon Porras of Kodiak Cakes

Tue, 19 Jan 2021 09:00:00 -0700

"Create a direct-to-consumer network before you sell in-store."

Listen & Learn:

Tips for striking that hard-to-achieve balance between direct-to-consumer and brick-and-mortar.
Customer segments and how to approach each.
The value of in-store demos and roadshows.
Making your marketing more efficient so that you can scale your small business into a bigger business.
The process and analytics to determine how marketing can benefit the top-of-line revenue even for smaller brands.

Brandon Porras is VP of marketing for Kodiak Cakes, a fast-growing natural foods company located in the scenic Rocky Mountains of Park City, Utah, that makes great-tasting products that are packed with protein, 100% whole grains, and non-GMO ingredients. Brandon loves his job! He is currently responsible for leading Kodiak’s marketing team to #sharethebear. Kodiak is experiencing crazy growth which, for Brandon, comes with fun opportunities and new responsibilities. Brandon excels at creating new ways of marketing in the small food space, bringing millennials back to the center store, and collaborating with Kodiak’s amazing marketing team to expand the brand.

Creative strategies for growing your small business into a bigger brand. Call LORI JONES today at 303-678-7102 to learn more!

TO LEARN MORE ABOUT KODIAK CAKES, CLICK HERE.

TO FIND BRANDON PORRAS ON LINKEDIN, CLICK HERE.

Episode 346: Eight Secrets to Bold Marketing with Suzanne Chadwick

Tue, 12 Jan 2021 09:00:00 -0700

“Being bold is about going against the grain, moving forward without fear.”

Listen & Learn:

Eight secrets to bold marketing.
Moving your brand from boring to brave.
The importance of building relationships.
Amplifying your sales through brave strategies.
Why it’s important to study other brands, even those outside your industry, to see how they are approaching bold marketing.
The five key audiences to focus on, including super fans and collaborators.

Suzanne Chadwick is a BOLD business, branding and speaker coach that takes brands from “basic biscuits to delectable ‘got to have you goodness.’” A powerhouse female entrepreneur, Suz created The Brand Builder’s Academy and the Connection Exchange to help build a community of bold women changing the world. She is committed to being an advocate for equality in business and society and believes in being a bold and powerful voice to support those with less opportunity and access. Suz actively supports charities that help young women and girls to reach their full potential and works with small businesses to build their confidence to THINK BIGGER, PLAY BIGGER, and BRAND BOLDER. Partnering with both small and large businesses, she finds their wow factor, supports them to build brands with clear and powerful messages that connect with their audience, and helps her clients to stand out and make their business the exception, rather than the rule.

It’s time to take bold and brave marketing. Call LORI JONES today at 303-678-7102 to learn more!

TO FIND SUZANNE CHADWICK ON LINKEDIN, CLICK HERE.

Episode 345: The Marketing Revolution with Digital Guru, Tony Guarnaccia

Tue, 05 Jan 2021 09:00:00 -0700

“If you don’t have the data, your first step is to get it.”

Listen & Learn:

Prioritizing your products and services to determine your markets.
The life-time value of a buyer and the importance of focusing on loyalty and referrals.
Six Steps to Results Compounding.
The tools that help you understand what is happening in the funnel.
Six Growth Factors to Success.
The power of the Results Loop.

Tony Guarnaccia is widely recognized as an authority on digital marketing and has driven results for thousands of businesses across the globe, from small businesses to the Fortune 500. His personal mission is to democratize marketing, to level the playing field for every business to grow and succeed by sharing exactly what they need to do, how to do it, and providing the resources they need in a way that is easy-to-understand and simple-to-execute. Tony’s entrepreneurial endeavors began over 20 years ago when he created one of the first internet bakeries and later founded Image Cake, an award-winning promotional products company that served celebrities including Jennifer Lopez and Jay-Z as well as the Fortune 500 including Microsoft, IBM, and Oracle. He spent over a decade in enterprise marketing for ADP, General Motors, Ford Motor Company, AutoNation, Lithia Motors, Mohegan Sun, BMW, and many others. In 2009, Tony and his team achieved the distinction of being recognized as the Google AdWords Reseller of the Year. Tony’s vision is to directly impact the growth of 1,000,000 businesses by 2026 by sharing how any business can leverage Growth Compounding and the 6 Growth Factors that the world’s fastest-growing companies use to drive exponential growth.

Creating lifetime customers and creating loyalty through integrated marketing. Call LORI JONES today at 303-678-7102 to learn more.

TO FIND TONY GUARNACCIA ON LINKEDIN, CLICK HERE.

Episode 344: How To Create Powerful Video Testimonials with Sam Shepler of Testimonial Hero

Tue, 15 Dec 2020 09:00:00 -0700

“There is way more social proof when a customer is willing to put their face on camera.”

Listen & Learn:

The 15 ultimate, battle-tested, and magical questions to ask during a customer testimonial interview.
How to create world-class storytelling and establish trust with your customers faster.
The authenticity that video provides to potential customers to encourage a buying decision.
How to navigate the fine line between authenticity and very high quality.

Sam Shepler is a filmmaker turned entrepreneur with nine years of experience in B2B video marketing. Sam founded his first company, Skyscope (a B2B video marketing agency) in 2012 and sold it to Matter Communications, a national PR agency, in 2016. In 2018, Sam founded his current venture, Testimonial Hero. Currently used by nearly 100 clients worldwide, Testimonial Hero is a global B2B video testimonial creation service. The company mission is to make world-class customer storytelling effortless – so B2B revenue teams can establish trust faster with new prospects, accelerate the buyer journey, and drive more revenue.

Shorten your sales cycle and build authentic engagement with video testimonials. Call LORI JONES today at 303-678-7102 to learn more!

TO LEARN MORE ABOUT TESTIMONIALHERO, CLICK HERE.
TO FIND SAM SHEPLER ON LINKEDIN, CLICK HERE.

Episode 343: Tips For Understanding Marketing and Data Collection in a Privacy-First World with Max Kirby of the Publicis Sapient

Tue, 08 Dec 2020 09:00:00 -0700

“You’re not trying to learn everything possible about your customer. You’re trying to learn everything possible that is relevant to the value they expect from you.”

Listen & Learn:

What marketers need to be concerned about regarding privacy over the next several months.
What you need to know about customer data platforming, common data models, and cloud and APIs.
The three things to look for when choosing a CRM system.
What you need to know to navigate the data-collection era.

Max Kirby is a thought leader in digital identity and data privacy. He leads Cloud Solutions at Publicis Groupe, one of the big players in the agency world, and he is helping his clients adapt to new technologies and data privacy laws as they come out. He’s also a big believer in the next phase of the internet: the decentralized web. Abstracting the underlying essence of technological concepts, Max helps the layperson understand advances in technology and how our principles might change as technology progresses. Max spends his professional days working with the internet giants (Google, Amazon, Microsoft) and platforms to better his client’s strategies and help them become modern, customer-centric organizations. Max’s optimistic passion comes through his explanations of how technology can advance business and politics without compromising what makes us human.

TO LEARN MORE ABOUT PUBLICIS SAPIENT, CLICK HERE.
TO FIND MAX KIRBY ON LINKEDIN, CLICK HERE.

Episode 342: Five Bold and Brave Marketing Tips For Entrepreneurs With Kelly Miano Of Perennial

Tue, 01 Dec 2020 09:00:00 -0700

“Marketing is part science, part art. You need the soft skills in order to be successful.”

Kelly Miano is the senior director of marketing at Perennial®, a human health science company dedicated to developing targeted, plant-based nutrition for adults 50+. She is a passionate marketing leader with 20+ years of experience in entrepreneurial and corporate environments. She has a strong track record of creating and executing innovative, integrated programs that build brands - from start-ups to iconic brands including Silk Soymilk, Madhava Natural Sweeteners, Smart Balance/Earth Balance, TCBY and Mrs. Fields. Kelly holds an MBA from the Leeds School of Business and BA in Ethnic Studies from the University of Colorado, at Boulder.

Listen & Learn:

Five tips to building a startup brand.
Being brave and bold with your marketing.
Measurement and creating future demand.
Products do not sell themselves; marketing needs to be part of the mix.
How to build authority around marketing in an organization that may not value marketing.
The sweet spots and the signals to be aware of when assessing a growth strategy for startup brands.

TO LEARN MORE ABOUT PERENNIAL, CLICK HERE.

TO FIND KELLY MIANO ON LINKEDIN, CLICK HERE.

Episode 341: Accelerating the Deal Cycle by Finding Your Ideal Customer With Jennifer Holtvluwer of Spirion

Tue, 24 Nov 2020 09:00:00 -0700

“If you’re not targeting the folks that can best benefit, you’re wasting a lot of time and resources on audiences that are never going to buy.”

Jennifer Holtvluwer is the chief marketing officer at Spirion, the leader in data privacy and protection software. Their solutions discover, classify, and remediate sensitive personal data that are highly targeted by cybercriminals. Jennifer’s passion is to protect what matters most – the personal data privacy and data security of Spirion’s colleagues, customers, and the community. Spirion builds and delivers the most accurate data discovery and classification solutions on the planet so that we can ultimately protect humanity (yes, humanity) by eliminating data privacy breaches. Period. Jennifer is guided by the belief that customers don’t want fast and easy – they want accurate and persistent.

Listen & Learn:

Tips for finding your ideal customer.
The importance of providing value sooner to your customers.
Provide what is meaningful to your customers so you can better market to them.
Why you should know your buyer’s consequence.
Ways to move customers through the funnel to acquisition more quickly.

Finding and messaging to your ideal customer to accelerate the deal cycle. Call LORI JONES today at 303-678-7102 to learn more!

Episode 340: How Internal Communications Can Maintain a Strong Culture and ESOP Model During an Acquisition with Mark Lake of Roccor

Tue, 17 Nov 2020 09:00:00 -0700

“If we as a company are going to be profitable, the employee-owners should continue to be able to be profitable as well.”

Mark Lake is chief technology officer at Roccor, a disruptive military and commercial hardware supplier in the rapidly growing small satellite market. He oversees technology and advanced product development efforts, multi-organization cooperative ventures, and strategic partnerships for technology capitalization. Mark started his career as a research engineer and program manager for NASA. He has published over 50 research publications in the field of aircraft and spacecraft structures and a book entitled, The Inventor’s Puzzle: Deciphering the Business of Product Innovation. He is also an Associate Fellow of the American Institute of Aeronautics and Astronautics and an adjunct member of the graduate faculty of the department of Aerospace Engineering Sciences at the University of Colorado.

Listen & Learn:

How Roccor developed a brand messaging structure that helps in their recruitment efforts and set the course for a dynamic culture that people flock to.
How Roccor has maintained its culture tenets and ESOP model as it has transitioned to a high-growth company.
The value of an employee-owned mindset.
How an ESOP model helps in recruiting talent.
How the company pivoted its messaging and thought leadership position during COVID.
The importance of internal communications when you are a high-growth business.
The values of honesty and transparency when being acquired.

Marketing communications are vitally important during an acquisition. Call LORI JONES today at 303-678-7102 to learn more!

TO LEARN MORE ABOUT ROCCOR, CLICK HERE.

TO FIND MARK LAKE ON LINKEDIN, CLICK HERE.

Episode 339: How Content Can Boost Your Brand’s Authority with Brad Smith of Codeless

Tue, 10 Nov 2020 09:00:00 -0700

“You can’t compete without a consistent way to build good links.”

Brad Smith is the founder and CEO of Codeless, a content production company whose content has been highlighted by The New York Times, Business Insider, The Next Web, and thousands more. He is also the cofounder of uSERP, a digital PR company that helps connect its clients with leading SaaS, eCommerce, SEO, tech, business, and marketing sites to boost brand authority. Fast. Brad has been an in-the-trenches marketer for over a decade, rolling his sleeves up and doing all the dirty work from copywriting to SEO to marketing automation to site redesigns and more. All while working in-house, freelancing, consulting, and providing agency services to almost every industry that crosses your mind. As Brad sees it, companies today don’t need more content. They need better content that actually performs. His companies fix that by producing and ranking SERP-topping content in the most competitive spaces – tech, cybersecurity, finance, etc. – on the Internet.

Listen & Learn:

Understanding the types and styles that are ranking.
Exploring search intent.
Creating SERP-topping content.
The strategy behind competitive keywords and building links.
Recommendations and strategies for using images in your content.
What should you have in your arsenal of content to boost coverage?

Content strategies that build your brand’s authority. Call LORI JONES today at 303-678-7102 to learn more!

TO LEARN MORE ABOUT CODELESS, CLICK HERE.

TO FIND BRAD SMITH ON LINKEDIN, CLICK HERE.

Episode 338: Scaling and Growing Your Brand Online with Janis Carmena, founder of eCommerce Queen Bee

Tue, 03 Nov 2020 09:00:00 -0700

“Starting your own Amazon store isn’t hard; don’t get overwhelmed.”

Janis Carmena, founder of eCommerce Queen Bee, helps entrepreneurs to build their own private label product lines to sell on platforms like Amazon, Ebay, sales funnels and through their own website. I will guide you through the whole process and help you scale your business so you can quit your 9-5 and do something you love. She also developed Four Degrees of Brand, a course designed to help entrepreneurs get selling online fast and efficiently and help scale their products into a whole product line and brand.

Listen & Learn:

Defining your “zone of intelligence.”
How to become an “attractive character” to grow your brand.
Why authenticity is the new currency today.
How to retail arbitrage.
Letting Amazon do the work for you.
How to compete on Amazon.

The keys to growing and scaling your brand online. Call LORI JONES today at 303-678-7102 to learn more!

TO LEARN MORE ABOUT eCOMMERCE QUEEN BEE, CLICK HERE.

TO FIND JANIS CARMENA ON LINKEDIN, CLICK HERE.

Episode 337: Creating Brand Authority with Curt Mercadante of Merc Enterprises

Tue, 27 Oct 2020 09:00:00 -0600

“There is no Easy Button. The same timeless principles that applied 25 years ago will apply 25 years from now.”

Curt Mercadante, founder of Merc Enterprises, helps businesses and entrepreneurs increase their authority brand exposure to the right clients so they can make more money. For more than 25 years, he has counseled small business, entrepreneurs, as well as some of the largest corporations and associations in the country. He has built three profitable businesses, including a seven-figure public relations and advertising agency, is a Gallup-Certified Strengths Trainer, host of the Freedom Mindset Radio podcast, and author of the bestselling book, Five Pillars of the Freedom Lifestyle. Curt has spoken, trained, and coached around the world. His YOUThority Branding System helps brands build authenticity through consistency, truth, and third-party credibility.

Listen & Learn:

Breaking through the clutter with bold marketing.
The four pillars for building an authority brand.
Finding your ideal client.
Focusing on what your clients want AND what they need.
Authority vs. commodity brands.

TO LEARN MORE ABOUT MERC ENTERPRISE, CLICK HERE.

TO FIND CURT MERCADANTE ON LINKEDIN, CLICK HERE.

Making our clients authority brands for 40 years. Call LORI JONES today at 303-678-7102 to learn more!

Episode 336: Creating “Erasable” Strategic Plans with Becky Schol of the City of Longmont

Tue, 20 Oct 2020 09:00:00 -0600

“Go where people are; that doesn’t always mean physically, it means making things available 24/7.”

Becky Schol is the communications and marketing manager for the Public Works & Natural Resources Department at the City of Longmont. As a marketing leader, strategist, and writer she is focused on community awareness and engagement. Becky began her career as a newspaper reporter, then directed communications for three Colorado municipalities and a top-5 Colorado marketing agency. She later served as the digital marketing leader for Boeing Global Services. She is certified in FEMA emergency communications and Pragmatic Marketing, and she is accredited by the Public Relations Society of America.

Listen & Learn:

Tips for creating meaningful and integrated plans.
Why you shouldn’t push aside a strategy or a tactic without understanding your audience at a very deep level.
The importance of relationship marketing as the basis for internal and external communications.
Ways to collect and interpret data and then apply it to your strategic plan.

TO LEARN MORE ABOUT CITY OF LONGMONT, CLICK HERE.

TO FIND BECKY SCHOL ON LINKEDIN, CLICK HERE.

Episode 335: Making Brands Human with Jacqueline Lieberman of BrandCrudo

Tue, 13 Oct 2020 09:00:00 -0600

“Every brand was started from a human being; that fundamental human truth needs to carry over for your purpose to resonate.”

Jacqueline Lieberman is the founder of the brand strategy consultancy, BrandCrudo. She’s honed her no-B.S.-approach to marketing strategy over the years guided by one belief – when you make brands more human, you connect them to more people. Throughout her career, she has developed a narrative-based approach to traditional strategic planning to uncover the brand truth that resonates with audiences. She has worked with many brands, most notably for many of Unilever's iconic brands, Beech-Nut, General Mills, and most recently with Happy Family Brands and fintech disrupter, the Alternative Investment Exchange. Jacqueline applies both art and science to understanding human insight and to interpreting findings in order to unearth the real reason people should care about your brand. For Jacqueline, it’s all about finding a brand's raw truth and making it matter.

Listen & Learn:

The differences between mission, vision, and purpose statements.
Finding the DNA of your brand.
The building blocks for humanizing your brand.
Why customers just want honesty from brands.
Defining your brand’s points of parity and points of differentiation.
Practical advice for thinking about your brand as human.

Let us help you define your brand’s purpose and humanize it in order to truly connect with your key audiences. Call LORI JONES today at 303-678-7102 to learn more!

TO LEARN MORE ABOUT BRAND CRUDO, CLICK HERE.

TO FIND JACQUELINE LIEBERMAN ON LINKEDIN, CLICK HERE.

Episode 334: Taking an Old School and Relationship-Focused Approach To Sales and Marketing with Author Bea Wray

Tue, 06 Oct 2020 09:00:00 -0600

“I care enough about WHO you are to KNOW who you are.”

Bea Wray has five years of experience in personal branding and authority marketing. Her expertise is in strategic and partner marketing, gorilla marketing, company launches, and event management. She is also an author and keynote speaker on a wide range of topics including executive leadership, entrepreneurship, innovation, and women in business. Corporations increase employee engagement and excellence through her engaging presentations and active workshops on “Leadership Lessons,” professional development, and innovation. Associations and conferences hire Bea to energize audiences around collaboration, building personal brands, and leveraging networks to grow net worth. Her book, What an MBA Taught Me...But My Kids Made Me Learn, is available on both BarnesandNoble.com and Amazon.com.

Listen & Learn:

Why marketing is “more of a zipper than a snap.”
How to forge stronger engagements that are less likely to break apart.
Establishing marketing connectivity.
How to embrace change and new technology while still staying grounded in the “Old School what works.”

TO FIND BEA WRAY ON LINKEDIN, CLICK HERE.

Marketing that creates relationships. Call LORI JONES today at 303-678-7102 to learn more!

Episode 333: Staying on the First Page of Search with Chris Dickey of Visably

Tue, 29 Sep 2020 09:00:00 -0600

“If your PR doesn’t live beyond the flicker of the moment that it’s published, it has super limited value for a client.”

As an owner and principal of a PR agency for over a decade, Chris Dickey has thoroughly explored the intersection of PR and search engine strategy. PR has always been a top-of-funnel marketing strategy, and Search, which on average receives six billion queries every day, is by far the world's largest product discovery platform. Yet brands typically approach toward search strategy through the narrow lens of advertising or SEO — largely ignoring the majority of high-value results that already exist on the first page of search. Chris' newest venture, Visably, is a new SaaS software the identifies a brand's footprint in search. Visably is currently in open-beta and available for anyone to trial it at no cost. Chris is passionate about helping brands reach their needle-in-the-haystack customer and evangelizing multi-channel search strategy, and Visably is poised to be an indispensable tool for PR and digital agencies. Chris has raised more than $700K to date.

Listen & Learn:

The power of product discovery through Search.
Why vanity metrics don’t work when measuring your PR.
What you can do optimize and a build search engine strategy as an additional component to your overall approach.
Defining Search Engine Visibility.
Amplifying and sustaining your brand’s voice at the top of the funnel.
The intersection of PR and search engine strategies.

TO LEARN MORE ABOUT VISABLY, CLICK HERE.

TO FIND CHRIS DICKEY ON LINKEDIN, CLICK HERE.

Get your brand on the first page of Search. Call LORI JONES today at 303-678-7102 to learn more!

Episode 332: Video Marketing Strategies with Gideon Shalwick of Splasheo

Tue, 22 Sep 2020 09:00:00 -0600

“Unless you’re a Hollywood producer, don’t get too fancy with your production.”

Gideon Shalwick is a serial entrepreneur who’s been creating content in the online video space for over a decade. Gideon launched Splasheo – a video captioning service made up of a team of real people who manually transcribe videos for brands and influencers, and then burn those captions directly into the video using engaging layouts – because he believes that captions…and not just native captions, but real, personalized captions…are what elevate video content to the next level. For Gideon, it is this personal touch that makes for true, authentic engagement.

Listen & Learn:

Sign-up to get your first four videos FREE by joining Splasheo today! Use this link for this $99 value!
The goal of video is three-fold: attention, engagement, and action.
Mistakes to avoid when creating a video marketing campaign.
Creating a visual in the minds of your audience.
Why video content is not about going viral, it’s about relationship building.
How to segment your content into smaller pieces of content.

TO LEARN MORE ABOUT SPLASHEO, CLICK HERE.

TO FIND GIDEON SHALWICK ON LINKEDIN, CLICK HERE.

Episode 331: Helping Emerging Brands Succeed on Amazon with Carolyn Lowe of ROI Swift

Tue, 15 Sep 2020 09:00:00 -0600

“I want to see emerging brands succeed. We don’t want to have a world of just Coke and Pepsi.”

Carolyn Lowe founded ROI Swift in 2015 to help emerging consumer brands get expert help in Amazon, Paid Ads for Facebook/Instagram, and Paid Search. So many smaller businesses were being taken advantage of by paying agencies big dollars for no results, and Carolyn thought that was wrong. Her team grew an apparel and footwear company from $0- 12M in 18 months through paid Facebook and Instagram ads. In addition to helping her clients see larger profits, she is also an expert in e-commerce marketing communications, email marketing, market research, customer acquisition, lead generation, and agency management. Carolyn is a mom of two and a licensed pilot.

Listen & Learn:

Why “heavy and cheap” doesn’t work on Amazon.
The importance of understanding your fees and the Amazon marketplace.
Best practices for writing your listing and product description on Amazon.
It comes down to sessions and conversations.
Why an omnichannel approach is essential.

TO LEARN MORE ABOUT ROI SWIFT, CLICK HERE.

TO FIND CAROLYN LOWE ON LINKEDIN, CLICK HERE.

Incorporating Amazon into your sales and marketing strategies. LORI JONES today at 303-678-7102 to learn more.

Episode 330: Dispelling the Myths and Misconceptions of Reddit with Bethany Claypool of Fathom Events

Tue, 08 Sep 2020 09:00:00 -0600

“The more organic, the more authentic, the less salesy, the fewer ‘buy now’ messaging in our ads, the better.”

Bethany Claypool brings more than 15 years of marketing experience to Fathom Events, where she serves as head of marketing. In her role, Bethany leads the development of custom-tailored marketing plans for more than 160 box office titles each year, ensuring the entertainment experience and success of each title while leading the strategy of Fathom’s advertising, event marketing, digital marketing, branding, sponsorships, and PR practices. Prior to joining Fathom Events, Bethany was the senior marketing manager at the University of Denver where she was responsible for creating, deploying, tracking, and measuring marketing strategies. She also gained experience at multiple advertising agencies, with a focus on employer branding and strategy development, and marketing for some of the world’s largest consumer package goods brands.

Listen & Learn:

Using Reddit to engage your community.
Creative and strategic approaches with Reddit that build brand awareness and audience connection.
How to integrate social media with Reddit.
Dispelling the myths and misconceptions of Reddit.
Where should you start on Reddit?
Why it’s important to enter the Reddit platform as a user first.

TO LEARN MORE ABOUT FATHOM EVENTS CLICK HERE.

TO FIND BETHANY CLAYPOOL ON LINKEDIN, CLICK HERE.

Episode 329: Leveraging YouTube to be a Lead-Generating Machine with Nate Woodbury of Be The Hero Studios

Tue, 01 Sep 2020 09:00:00 -0600

“How would you feel if a competitor’s ad was shown right before your video? It’s actually a very good thing.”

Nate Woodbury, owner of Be The Hero Studios, is a YouTube producer, currently producing a variety of "How To" YouTube channels. He helps his clients grow their YouTube following and turn their channels into lead generation machines that generate seven figures. His largest channel generates over $1M per month all from organic YouTube traffic. The strategic videos Nate produces ensure that customers find his clients, and more importantly, trust them. Nate is a master of efficiency and his brain always thinks in reference to the end result. He believes that activity without a focus on results is a waste of time, so he is always innovating ways to minimize time and expense and maximize results.

Listen & Learn:

How to tap into the 1.9 billion active YouTube users.
Why what you are sharing will ultimately make all the difference.
Why “how-to” videos work so well.
The importance of authenticity.
The four ingredients to a powerful YouTube strategy.
How to get an abundance of traffic to your YouTube channel.

TO LEARN MORE ABOUT BE THE HERO STUDIOS, CLICK HERE.

TO FIND NATE WOODBURY ON LINKEDIN, CLICK HERE.

Episode 328: Aligning Sales and Marketing with Craig Klein of SalesNexus.com

Tue, 25 Aug 2020 09:00:00 -0600

“If it weren’t for salespeople, our entire economy would crumble.”

Craig Klein is the founder and CEO of SalesNexus.com, a leading CRM, marketing automation and lead generation solution for sales teams from 10 to 100. He’s also the author of Inside-Out Selling, a guide to growing and managing sales teams. Prior to founding SalesNexus, Craig spent 15 years building and leading sales teams selling multimillion dollar, multi-year contracts to energy companies like ExxonMobil, BP, Shell, and Chevron. The long, complex selling environment within these energy behemoths gives Craig a keen sense of the risk of misallocated sales time. Craig’s belief that business growth is the engine of human advancement has led him to serve as a mentor to students in the University of Houston’s Wolff Center for Entrepreneurship.

Listen & Learn:

His approach to organizing the sales and marketing teams so they can connect to customers.
The “Four Steps to Market Domination.”
The difference between lead generation and lead nurturing.
How email marketing is a wonderful laboratory to test messaging.
How to create an effective email marketing campaign.
Finding your perfect customer.

TO LEARN MORE ABOUT SALESNEXUS, CLICK HERE.

TO FIND CRAIG KLEIN ON LINKEDIN, CLICK HERE.

Episode 327: Resiliency Marketing with Randall Scott White

Tue, 18 Aug 2020 09:00:00 -0600

“Get out there and make some exciting things happen for your brand as if you didn’t have a budget!”

Randall Scott White is a driven innovator recognized for his proven business results. Throughout his 20-year career, he has been in marketing and Internet leadership positions with Clear Channel Radio, Dave's Killer Bread, Safeway, Urban Airship, and several major technology companies. His expertise is in brand integrity and reputation, corporate crisis management, product development, virtual reality, augmented reality, and effective content creation. An entrepreneur who celebrates creativity and originality, Randall is taking his career to the next level and pioneering the concept of what he calls, “resilience marketing.”

Listen & Learn:

What should be in your resiliency marketing tool kit.
The five-step process to creating a resilient marketing strategy.
How to monitor your brand’s voice in the marketplace.
Do “friendly battle” with your competition.
Strategically responding to negative reviews.

TO FIND RANDALL WHITE ON LINKEDIN, CLICK HERE.

Episode 326: Startup Marketing Tools and Tips With John King of Cognite

Tue, 11 Aug 2020 09:00:00 -0600

“The starting place is about attention; how you are going to get into somebody’s mind and get into a position that they remember you.”

As VP, Head of Marketing for Cognite North America, John King drives the development and execution of the company's global marketing, communications, production, and media strategy. An early executive at the company, John built and manages the marketing organization, is the founding editor and production director of the quarterly publication, Cognitive Times, and founding producer of the company's annual global tech conference, Time Machine. John is in what he calls, “a constant state of learning,” and is a thoughtful leader driving his team to be analytical, creative, collaborative, and in a state of perpetual improvement.

Listen & Learn:

How a great story can transform your audience.
The importance of gleaning anecdotal data from customers.
How product evolution is a big indicator that you’re ready for the next stage.
How to set benchmarks throughout the many stages of business startup.
How to make a mid-stage shift in strategy.
What you need to know about AI, IOT, cybersecurity, and collecting data.

TO LEARN MORE ABOUT COGNITE, CLICK HERE.

TO FIND JOHN KING ON LINKEDIN, CLICK HERE.

Episode 325: Connecting the Dots Between PR and Social Media With Jennifer Livingston of Atkins Nutritionals, Inc.

Tue, 04 Aug 2020 09:00:00 -0600

“Traditional media relations just isn’t enough anymore.”

Jennifer Livingston has worked in PR and marketing for 16 years. She has worked in the entertainment industry – managing Red Carpet events – and with nonprofits. Since 2012 she has worked for Atkins Nutritionals, Inc. where she manages all PR and social media for the organization. She is responsible for all corporate communications, celebrity endorsements and ambassador deals, the PR for product launches, as well as for advocacy and outreach to the nutrition and medical communities. Jennifer has an innate passion for marketing, communications, and media, and loves to help others thrive and find their voice in this industry.

Listen And Learn:

Insights into running social media strategies in parallel with PR.
Utilizing success stories and customer testimonials as part of PR and social strategy.
Tricks to measuring and reporting social engagement.
Tips to implementing a successful influencer strategy and creating partnerships.
How to find and create advocacy with brand ambassadors.
How social listening can help you measure success as well as insert your brand into the conversation.

TO LEARN MORE ABOUT ATKINS NUTRITIONALS, CLICK HERE.

TO FIND JENNIFER LIVINGSTON ON LINKEDIN, CLICK HERE.

Episode 324: The Seven Marketing Must-Haves to Creating a Successful Brand Eco-System with David Lemley of Retail Voodoo

Tue, 28 Jul 2020 09:00:00 -0600

“When a brand gets clear on why they exist and what kind of contribution they want to make to society, that automatically puts them into the better-for-you space.”

David Lemley is a brand strategist with a strong history in restoring growth to declining brands, developing new brands, and accelerating growth on established brands. He is the president and head of brand strategy for Retail Voodoo, a firm that helps specialty food and beverage brands address their toughest growth challenges. David focuses on the growing Better-For-You category and has worked with big brands like Starbucks and REI and Kind Bars to name a few. He loves nothing more than to dig in deep to figure out what it takes to build a strong and lasting brand. His expertise in brand strategy, innovation, consumer markets, and consumer behavior builds brand awareness and equity.

Listen & Learn:

Defining what makes a Better-For-You brand.
His philosophy for making your competitors irrelevant through positioning.
The differences between making assumptions versus implementing strategies when marketing better-for-you brands.
The importance of figuring out your brand’s mind, body, and spirit.
Creating “impressive brand story telling.”

TO LEARN MORE ABOUT RETAIL VOODOO, CLICK HERE.

Episode 323: The Importance of Amazon as Part of Your Marketing Mix with Kiri Masters of Bobsled Marketing

Tue, 21 Jul 2020 09:00:00 -0600

“eCommerce and Amazon might be the only channel that is actually performing for some brands and keeping the rest of the business afloat.”

Kiri Masters is the founder and CEO of Bobsled Marketing, which helps consumer product brands grow their sales on Amazon. Kiri is also a contributor to Forbes, the host of the Ecommerce Braintrust podcast, and the author of two books, The Amazon Expansion Plan and Amazon for CMOs. Recently, Kiri and the Marketplace Institute team have launched the "Amazon Hotline," where members can get on-demand, real-time answers to critical questions, and join a mastermind of peers to workshop issues and opportunities as a small group.

Listen & Learn:

Tips on what every marketer should do when they are putting a product on Amazon.
Why brands need to take advantage of Amazon’s full-channel capabilities.
During the COVID pandemic, how can businesses use the Amazon marketplace to keep their brands active and relevant?
15% of all sales are eCommerce, and 50% of those come from Amazon. How has your brand integrated an Amazon strategy into your marketing mix?
How buying habits have been fast-forwarded because of COVID-19.
The difference between “exploring and picking” when customers are buying online.

TO LEARN MORE ABOUT BOBSLED MARKETING, CLICK HERE.

TO FIND KIRI MASTERS ON LINKEDIN, CLICK HERE.

Episode 322: Leveraging Data Analytics to Understand The Buyer Mindset With Michelle Howard of Xactly

Tue, 14 Jul 2020 09:00:00 -0600

“Yes, you have the data. But you have to be able to decipher it; is there a compelling story there?”

Michelle Howard is a senior product marketing manager at Xactly. She is responsible for the go-to-market strategy for numerous products, including Xactly Insights, Xactly SimplyComp, and Xactly Objectives. She has a strong background in product marketing for software companies in the events, telecom, internet marketing, and insurance industries. Michelle is a keen observer of trends in data application, most specifically in how it can solve complex needs and identify key problems. She is an expert on the benefit of using real-time data insights to proactively identify important areas of focus, understanding the intersection of pay and performance across sales teams, leveraging Artificial Intelligence (AI) and Machine Learning (ML) to predict sales rep attrition, and in using benchmarking data elements like tenure and pay mix to identify when your team will hit optimal sales performance.

Listen & Learn:

How COVID has impacted the buyer mindset.
How sales reps can control their sales cycles, spikes in performance, and avoid “the hockey stick.”
How to use data analytics to deliver the right message to the right audience at the right time.
How brands can look at their sales funnel and help their sales reps leverage AI to predict attrition.

Episode 321: Taking a High-Tough and White Glove Approach to Responsive Customer Service Through Marketing Strategies with Maddy Martin of Smith.ai

Thu, 09 Jul 2020 21:14:36 -0600

“If you say you’re innovative and then force everyone to call your 1-800 number, then you’re not doing what you say you can do.”

Maddy Martin is the head of growth and education at Smith.ai, which provides integrated phone and web chat services for solo and small businesses, including their virtual receptionist and intake service, live website chat, and Keypad cloud phone system. She has spent the last decade growing tech startups from New York to California and has expertise in digital marketing, small business communications, lead conversion, email marketing, SEO, and event marketing.

Listen & Learn:

How to boost your ROI with proactive follow-through.
What customers expect from a brand’s responsiveness.
The pros and cons of chat, text, and emails.
How to get your marketing automation, texting, chatting, Facebook messenger, and opt-in game dialed in to effectively respond to your customers.
How to develop a system of responsiveness.

TO LEARN MORE ABOUT SMITH.AI, CLICK HERE.

Episode 320: Creating Brand Communities with Influencer Marketing with Magda Houalla of AspireIQ

Tue, 30 Jun 2020 09:00:00 -0600

“Brand is in the mind of the consumer.”

Magda Houalla is the director of marketing strategy at AspireIQ, the leading influencer marketing platform empowering businesses to generate branded creative at scale. Magda plays a pivotal role in ensuring all existing and new brands using the AspireIQ platform are set up for success by aligning their needs with best practices and world-class strategy. Her guidance has helped brands such as Zevia, Freshly, Bed Bath & Beyond, L.L. Bean, and Walmart both expand their Influencer programs and increase campaign ROI.

Listen & Learn:

What brands should consider when reaching out to macro-, micro-, and nano-influencers.
Taking a community-first mindset.
The worst mistake a marketer can make when dealing with an influencer.
How to measure the results of your influencer program.

TO LEARN MORE ABOUT ASPIREIQ, CLICK HERE.

Episode 319: The Push and Pull of a Powerful YouTube Advertising Strategy with Aleric Heck of AdOutreach

Tue, 23 Jun 2020 09:00:00 -0600

Aleric Heck started out on YouTube 10 years ago by building the largest app review channel on the platform, AppFind, with over 400k subscribers. He discovered the power of YouTube ads five years ago and since that time has run highly profitable campaigns for dozens of companies all over the world. Now, he helps entrepreneurs and marketers harness the power of YouTube ads to grow and scale their businesses through AdOutreach. The company has helped hundreds of clients skyrocket their leads and sales growth and to generate a collective eight figures in revenue.

Listen & Learn:

How to target B2B decision-makers on YouTube.
The power and profitability of YouTube.
The hook, educate, and call-to-action: The three most important elements of a creative video and YouTube strategy to connect with your most important audiences.
How to take a 3D approach to YouTube advertising.

TO LEARN MORE ABOUT ADOUTREACH, CLICK HERE.

Episode 318: Managing Your Brand’s Reputation with Chris Yoko of Yoko Co

Tue, 16 Jun 2020 09:00:00 -0600

“Feedback is a gift.”

Driven by a determination to make the world a better place, Chris Yoko is focused on helping people, and the organizations they belong to, pave the road to a more utopian world. As president and CEO of Yoko Co, he helps like-minded organizations build and champion themselves using their most powerful asset, their web presence. Throughout his career, he has worked with some of the planet’s largest brands, like Ritz Carlton, Pampers, and Living Social. Chris excels at aligning strategy and execution with goals and objectives, solving unusual problems, and helping to create a remarkable experience. His background encompasses a well-rounded mix of media, sales, marketing, and entrepreneurial experience. When Chris isn’t fearlessly leading, you’ll likely find him on the ice playing hockey, with his nose buried in a book, or playing and exploring with his incredible wife and two daughters.

Listen & Learn:

What you can learn from negative reviews.
Setting up systems to enable your team to ask for customer reviews.
The social listening tools Chris recommends to monitor your brand’s online reputation.
How a well-deployed reputation management approach can build brand ambassadors.
Recommendations for creating a reputation management approach.
Why reputation management starts with listening.

TO LEARN MORE ABOUT YOKO CO, CLICK HERE.

TO FIND CHRIS YOKO ON LINKEDIN, CLICK HERE.

Episode 317: Being of Service and Authentically Communicating with Your Customers During a Crisis with James Soto of Industrial Strength Marketing

Tue, 09 Jun 2020 09:00:00 -0600

“Start with your existing customers – keep your contracts, see how you can be of service, see the problem areas that you can solve – and you will see organic growth.”

As founder and CEO of Industrial Strength Marketing, one of North America’s top B2B marketing agencies, James Soto brings 17+ years of experience and perspective working with iconic industrial brands, media, and trade organizations helping them address the challenges they face in this new era of disruptive business models, generational change, digital marketing transformation, and Industry 4.0. James is a three-time Inc. 5000 Fastest Growing Company leader, keynote speaker, and recognized contributor to Fabtech, HubSpot, Modern Machine Shop, Mashable, and LinkedIn events. He is also a prolific visionary, responsible for branding and co-producing Manufacturing Day, the largest industrial sector promotion in US history; and he is co-founder of Nashville Made, a community focused on making way for makers and manufacturers to thrive in Nashville’s urban core. He is, as he puts it, “Born industrial. Raised digital.”

Listen & Learn:

The importance of understanding patterns in customer behavior.
How marketers should take a “trial and learning” approach.
How the past can inform how we approach the future.
How to connect and empathize with the fears customers might be having during COVID.
How marketing leaders can be of service to their teams and to their customers during times of crisis.

Episode 316: The A.I. Revolution with A.I. Subject Matter Expert Neil Sahota

Tue, 02 Jun 2020 09:00:00 -0600

“It’s surprising what a machine can do just as well if not better than us.”

Neil Sahota is an IBM Master Inventor, United Nations A.I. subject matter expert, professor at UC Irvine, and globally recognized speaker and author. Neil is a founding member of the UN’s Artificial Intelligence for Social Good Committee, and author of the book, Own the A.I. Revolution, a best-seller that provides a future-forward look at A.I. Neil’s work experience spans multiple industries including healthcare, retail, travel and transportation, energy and utilities, automotive, telecommunications, media/communication, and government. Prior to his current role, he was a thought leader, consultant, and practice leader in IBM Global Business Services, where he led the sales and delivery of consulting engagements in business strategy, new product development, revenue optimization, process improvement, and business/system integration.

Listen & Learn:

How A.I. can boost profitability and grow your business.
Using A.I. to understand buyer behavior.
When A.I should be deployed and when it shouldn’t.
Using artificial intelligence can transform the customer experience.
The key components marketers should be considering when deploying A.I. strategies.
What agencies and big brand marketers are doing to integrate customized A.I. programs into their strategies.

Episode 315: Activating the Conversation Funnel with Karen Kelly of Tapple

Tue, 26 May 2020 09:00:00 -0600

“By allowing the consumer to initiate that communication, that outreach, it is so powerful because when they’ve chosen to engage, they are already interested.”

Karen Kelly is a former JWT advertising executive whose award-winning brand campaigns span from Domino’s Pizza to Rolex. In 2010, Karen launched one of Boston's most profitable photography studios from scratch, crafting the original “For Life” industry brand. She has been honored to headline national media conferences and to have co-created three sold-out Boston workshops on Sales, Branding, and The Client Experience in 2016, 2017, and 2018. Today, Karen is the CMO of Tapple, a mobile-first technology platform used to engage audiences, gather first-party data, and drive conversions at live and virtual events.

Listen & Learn:

How to segment your audience in real-time.
Creating conversions all along the funnel.
How to present consumers something fun, quick, and personalized to drive an incentive.
Why personalization is key to digital marketing.

TO LEARN MORE ABOUT TAPPLE, CLICK HERE.

Episode 314: Integrating Social Marketing Into Your Full-Funnel Approach with Casey Carroll of Action Advertising Agency

Tue, 19 May 2020 09:00:00 -0600

“Targeted AI is like a laser-guided nuclear bomb.”

Casey Carroll is the founder of Action Advertising Agency, a Washington state-based firm that works with small- to medium-size businesses nationwide to double (or even triple) profits through both innovative and exclusive advertising campaigns. His passion is for conversion and sales, and he proudly goes against the norm by focusing on just two things: cost per acquisition and return on ad spend. Casey has helped dozens of clients double their monthly collections (some much more) and to turn their ineffective acquisition strategies into profit powerhouses. He is a sought out speaker and has been on numerous interviews as he helps audiences scale their business.

Listen & Learn:

Targeted AI’s impact on revenue and profitability.
The importance of LinkedIn in the B2B environment.
Why it’s more important to test for avatars and the messaging-offer than for red versus green.
The steps a brand should take to determine their correct social marketing mix.
Attracting buyers at the right stage of the conversion funnel.
The myths surrounding where you should be finding your audience.

Episode 313: Marketing During a Time of Crisis Mini-Series: Part 3 Your Brand Recovery Roadmap

Thu, 14 May 2020 00:01:00 -0600

“Brand recovery is a journey. Be alert and mindful of customer sentiment and speak from the heart.”

Brands that acknowledge and embrace change through their communications strategies and recovery planning can win customers’ hearts and minds. Learn more on this edition of the Integrate & Ignite podcast mini-series.

Listen & Learn:

How to launch marketing campaigns that reengage stakeholders.
The importance of providing your customers straight talk, reassurance, and consistency as we transition into the New Normal.
Why it’s important to reassess messaging every couple of weeks.
The importance of understanding buyer sentiment.

Episode 312: Digital Marketing Strategies with Elly Moody of the McDonald’s Corporation

Tue, 12 May 2020 09:00:00 -0600

“Digital marketing shouldn’t be a second thought.”

Elly Moody is a digital customer satisfaction and engagement strategy manager for the McDonald’s Corporation worldwide. She is a creative digital brand strategist that believes in the power of collaboration, authenticity, and social media marketing as a means to connect real people both online and offline. She has worked with over 350 athletes, executives, teams, companies, brands, nonprofits, and tech startups on developing their social media marketing strategies and she has been a speaker at over 200 events, conferences, summits, universities, and workshops around the world. Outside of work, she volunteers on the global board of directors for Social Media Club, is an advisory board member on the Association of National Advertisers, is a founding community partner for 18 Coffees, and is an alumnus and advocate for her alma mater Kenyon College.

Listen And Learn:

Taking a full-funnel approach to drive brand loyalty.
Her “one-touch” philosophy.
Why it’s important to use data to drive your strategy and evolve your practices.
Finding your brand’s North Star.
Her suggestions for the awareness-driving mechanisms that boost your brand.
Controlling the message.
Working with social media influencers.

Episode 311: People-First Marketing with Renata Ferraiolo

Wed, 06 May 2020 09:00:00 -0600

“The consumer is you.”

Renata Ferraiolo began her career at British American Tabaco (Souza Cruz), in Rio de Janeiro, Brazil. Throughout her career, she has held many different roles all over the world in marketing, sales, and general management. Known as a result-driven, creative and people-person marketing executive, she has over 23 years of FMCG experience and is a storyteller by nature. Renata is very focused on developing and expanding on marketing capabilities, brand purpose, social cause marketing, and omnichannel. She prides herself on being a global citizen, with passion for her family, traveling, and discovering new things.

Listen And Learn:

Set of strategies that focus on personalizing customer touch points across channels.
Her philosophy of humanizing marketing.
Combining the emotional and the functional.
Building stories and emotional epiphanies.
The power of storytelling.
Getting your team in the right mindset to implement a People-First marketing strategy

TO FIND RENATA FERRAIOLO ON LINKEDIN, CLICK HERE.

Episode 310: Preparing for Reentering the Marketplace Post-COVID with Graeme Strachan CEO of ViTL Solutions

Tue, 28 Apr 2020 09:00:00 -0600

“It’s key to understand how you can repurpose the skills, capabilities, and resources in your organization to solve new problems.”

Graeme Strachan is a management consultant with a passion for helping companies succeed by aligning operational reality to strategic intent. Working across industries as diverse as financial services, mining, education, digital media, and the not-for profit world for 20 years, he is known to bring breakthrough-thinking to solve complex business problems. Graeme is committed through client work and community involvement to making Denver a better place to work and live. As CEO of ViTL Solutions his job is to support and develop the company’s team so each individual is enabled and enthused to deliver outstanding results for their clients.

Listen & Learn:

How companies can traverse the value gap once the COVID crisis is over.
Ensuring that you can create as much value as possible for the costs of your goods and services.
Solving new problems for new and existing customers.
Understanding how you can repurpose the skills, capabilities, and resources in your organization to solve new problems.
How your value proposition changed because of COVID.
Why straight talk, reassurance, and consistency is important during the COVID crisis.

TO LEARN MORE ABOUT VITL, CLICK HERE.

TO FIND GRAEME STRACHAN ON LINKEDIN, CLICK HERE.

Episode 309: Drafting a New Marketing Playbook with Shawn Rogers of TIBCO

Tue, 21 Apr 2020 09:00:00 -0600

“When you are experiencing disruption and change, there is no better time to disrupt and change.”

Shawn Rogers, vice president of corporate marketing at TIBCO, is an internationally recognized strategist, thought leader, speaker, and author specializing in artificial intelligence, machine learning, analytics, business intelligence, Cloud, IoT, Big Data, and social media technologies. He has founded and sold two Internet/media start-ups and co-founded the BeyeNETWORK. Shawn guided the company's international growth strategy and helped the BeyeNETWORK grow globally making it the largest and most-read online community covering analytics, business intelligence, data warehousing, and data integration.

Listen & Learn:

What smart companies are doing to keep their brands vibrant during the COVID crisis.
Why brands need to shift their focus to include a more service-oriented message.
There’s a time to drive our businesses and then there’s a time to be part of a community and look for ways to help that community.
How to use the current crisis to differentiate your brand.
Why it’s important to have a handle on the analytical environment that impacts your business.
Why it’s important to be beware of the data changes that are impacting your businesses during the COVID crisis.

TO LEARN MORE ABOUT TIBCO, CLICK HERE.

TO FIND SHAWN ROGERS ON LINKEDIN, CLICK HERE.

Episode 308: Marketing During a Time of Crisis Mini-Series: Part 2 Protecting Your Brand While Buyer Habits are Shifting

Thu, 16 Apr 2020 11:14:06 -0600

“Protecting your hard work and building brand loyalty is absolutely vital at this stage.”

66% of customers say that hearing from brands during the pandemic is comforting and reassuring. What are you doing to connect and engage with your audience during COVID? Tune in to this special mini-series installment of the Integrate & Ignite podcast to learn more.

Listen & Learn:

Defining your new normal and driving action through full-funnel marketing approaches.
How marketers can adapt and adopt as buying habits are changing because of the COVID-19 pandemic.
Protecting your brand’s reputation by differentiating your approach.
Building novel marketing approaches that sustain, foster, and leverage relationships.

Episode 307: Tribal Marketing and How Your Audiences Will Change After COVID-19 with Dean McBeth of Shepherd

Tue, 14 Apr 2020 09:00:00 -0600

“There is always a big gap between who we think our customers are and who they actually are.”

Dean McBeth is managing partner and co-founder of Shepherd, an upstart consulting firm focused on customer-first strategies. He and his team help brands grow and bring companies closer to their customers. Dean – who is also an award-winning strategist and creative, a teacher, and a nationally sought-after speaker in the marketing and advertising industry – understands that it is the relationship between a business and its customers that creates meaningful products, experiences, and communications. Dean’s work is taught today at every major communication school in the country, and over the course of his career, he has held senior positions with some of the biggest agencies in the world, including numerous senior executive posts at the likes of Wieden+Kennedy, Barton F. Graf (BFG), Ketchum, Circuit of the Americas (COTA), and Crispin, Porter +Bogusky (CP+B).

Listen & Learn:

Affinity scores and cultivating your tribes to better understand buyer intent.
How to use your core audiences to gain insight, develop new tribes, and increase revenue.
The importance of cultivating the human insight.
Tribal Marketing strategies that drive acquisition.
How to find the sweet spot of sub-cultures that make up your satellites of influence.
Mapping out your “satellites of influence.”

TO LEARN MORE ABOUT SHEPHERD, CLICK HERE.

TO FIND DEAN MCBETH ON LINKEDIN, CLICK HERE.

Episode 306: Marketing During a Time of Crisis Mini-Series: Part 1 Steadfast Communications through Straight Talk, Reassurance, and Consistency

Tue, 07 Apr 2020 12:49:32 -0600

Taking control of the narrative surrounding your brand is more important now than ever. I give advice on providing straight talk to your customers and your team during COVID-19 on part one of my new marketing mini-series.

Listen & Learn:

Without consistent communication, a bad storm will only become worse.
How to manage your reputation during the COVID-19 pandemic.
Straight talk is the rule of the day: Be real, reassure, and be consistent.
Tips to drive your marketing and crisis communications in today’s uncertain marketplace.

Episode 305: The Power and Impact of Virtual Events and Conferences During the Coronavirus with Liam Austin of Entrepreneurs HQ

Tue, 07 Apr 2020 09:00:00 -0600

“You can grow your audience and email list by thousands of prospects.”

Liam Austin, co-founder of Entrepreneurs HQ, is a virtual event planner and host, an online conference consultant, and a virtual summit strategist for people and businesses looking to increase their authority, grow their email lists (and audience), build a network of influencers, and generate additional revenue. The Entrepreneurs HQ community attracts experts to cover key topics of interest to their audience of 150,000+ small business owners, and he works with key partners to help promote these virtual summits, giving free value to audiences while partners benefit from exposure and revenue. His career has spanned the globe, from Australia to Europe to America, and he has been featured in multiple publications including BRW, The Australian, Inc., Startup Smart, Real Estate Business, and others.

Listen & Learn:

Establishing authority and rapport with your audiences through video during a virtual event.

Leveraging your audience to create virality and grow your brand ambassadors with virtual meetings, events, and conferences.

Virtual meetings can make it easier to attract top speakers and influencers to your event.

How virtual events can generate revenue.

The cost of a virtual event cost.

Keeping up with technology and improving your interactive virtual events.

TO LEARN MORE ABOUT ENTREPRENEURS HQ, CLICK HERE.

TO FIND LIAM AUSTIN ON LINKEDIN, CLICK HERE.

Episode 304: Creating Insight-Driven Content for Word-of-Mouth Marketing with Bill Bice of boomtime

Thu, 02 Apr 2020 09:00:00 -0600

“Chatter does matter!”

Bill Bice has always been an entrepreneur, starting his first company at age 14. At 18, he started ProLaw Software, the first integrated ERP for law firms. Bill then became a VC as a founding partner in the Verge Fund, investing in high tech, high growth companies. As a serial entrepreneur, Bill believes that good marketing is all about data and he is passionate about helping small businesses grow. A programmer at heart, Bill founded boomtime, maker of fuse, a marketing-as-a-service platform that approaches marketing as a technology problem. In his many years in business, Bill has learned that when you follow the data, really good things happen. Bill has one simple goal: to enable small businesses to more effectively compete with their larger competitors.

Listen & Learn:

The importance of having a responsive website.
Building engagement on LinkedIn.
How to create social currency to grow your customer base, get referrals, and boost viable leads.
The importance of following the data.
Why go-to-market strategies need to be grounded in word-of-mouth marketing.
Why consistency is the one thing that many brands forget.

TO LEARN MORE ABOUT BOOMTIME, CLICK HERE.

TO FIND BILL BICE ON LINKEDIN, CLICK HERE.

Episode 303: Email Marketing Strategies with Scott Cohen of Purple

Tue, 31 Mar 2020 09:00:00 -0600

“Only collect the data you intend to use.”

Scott Cohen is a proven email marketing veteran with 15 years of experience as both a brand-side marketer and email marketing agency executive. Currently, Scott is the senior email marketing manager at purple, where he combines his award-winning copywriting chops and industry-renowned email marketing strategy and execution expertise into building, growing, and optimizing a $100MM+ email marketing program.

Listen And Learn:

Where most email programs fail.
How to build an effective list.
Why he prefers a single opt-in approach.
Measuring KPIs.
GDPR regulations.
The need for direct and explicit opt-ins.
How email marketing ties into the larger customer experience.

TO LEARN MORE ABOUT PURPLE, CLICK HERE.

TO FIND SCOTT COHEN ON LINKEDIN, CLICK HERE.

Episode 302: Audience-based Affinity Profiling with Mike Westgate of Briggo Coffee

Thu, 26 Mar 2020 09:00:00 -0600

“Fish where the fish are.”

Mike Westgate is vice president of marketing at Briggo Coffee, an Austin-based consumer tech company that serves gourmet coffee and tea via mobile app and an autonomous vending system. The company is currently in scale-up mode, growing from Texas markets to the Bay Area and beyond. In addition to leading all brand and marketing strategy, Mike supports business development, forges strategic brand partnerships, designs and implements retail sales programs, and drives Briggo’s product roadmap. This is a man of many talents. His professional experiences include brand/product development, go-to-market strategy, consumer and tech product marketing, digital analytics, PR strategy, account management, and team leadership.

Listen And Learn:

The strategies behind audience-based affinity profiling.
Determining your hero segment and core tribe.
Developing an Affinity Score for your audiences.
Tapping into your early adopters to make your product better.
Taking a Netflix and Uber approach to marketing coffee.
Extending the power of your content.

TO LEARN MORE ABOUT BRIGGO, CLICK HERE.

TO FIND MIKE WESTGATE ON LINKEDIN, CLICK HERE.

How to extend the power of your content with your core tribes and early adopters. Learn more by calling the Avocet Communications team today at 303-678-7102.

Episode 301: Crisis Communications and Reputation Management with Reputation Management Expert Bill Coletti

Tue, 24 Mar 2020 09:00:00 -0600

“The company owns its brand, the public owns its reputation.”

Bill Coletti is a reputation management, crisis communications, and professional development expert, keynote speaker, and the best-selling author of Critical Moments: The New Mindset of Reputation Management. He has more than 25 years of global experience managing high-stakes crises, issues management, and media relations challenges for Fortune 500 companies and in winning global political campaigns. Bill previously co-led the Global Risk Management and Crisis Communications Practice for Hill+Knowlton Strategies, and he has provided senior counsel for numerous clients including AT&T, Target Corporation, American Airlines, The Home Depot, and Xerox over the course of his career.

Listen And Learn:

Why he recommends a hands-on approach.
how successful reputation management hinges on recognizing and responding within those critical moments in time.
The importance of involving executive leadership.
The difference between reputation management and crisis management/crisis communications.
Setting expectations with the Four As.

TO FIND BILL COLETTI ON LINKEDIN, CLICK HERE.

The importance of crisis communications and reputation management. Learn more by calling the Avocet Communications team today at 303-678-7102.

Episode 300: Rebranding and Surviving the Hillary Clinton Email Scandal with David DeCamillis of Platte River Networks

Thu, 19 Mar 2020 09:00:00 -0600

“Eventually the good messaging will resonate and spread with good people.”

David DeCamillis is vice president of Sales and Marketing at Platte River Networks, a Denver-based IT Managed Services firm. He has quite the story to tell about how his company “survived the Hillary Clinton email scandal.” During that tumultuous time, his firm was dragged headfirst into the international crisis that included paparazzi, congressional and federal investigations, and death threats. But he and the company survived through timely crisis management, dedication, and perseverance. David is well-known for his expertise in security enhancements, employee training, social media damage control, media management, website preservation, client communication, and more. He serves as president and founder of Denver Technology Partners and the Denver Biz Tech Expo.

Listen And Learn:

Insights into handling damage control in the media and on social media.
Managing messaging with internal and external audiences.
The impact of a crisis on Google searches, reviews, and rankings.
The importance of hiring a media and PR firm BEFORE a crisis.
How to push out positive and uplifting stories as part of a crisis and rebranding strategy.

TO LEARN MORE ABOUT PLATTE RIVER NETWORKS, CLICK HERE.

TO FIND DAVID DECAMILLIS ON LINKEDIN, CLICK HERE.

Episode 299: Strategies for Standing Out in the Amazon Marketplace with Brittany Vriesman of Gaiam and SPRI brands

Tue, 17 Mar 2020 09:00:00 -0600

“(It’s about) giving your customers somewhere to come back to.”

Brittany Vriesman is senior manager of digital marketing at Gaiam and SPRI brands, a leading lifestyle brand with a mission to make yoga, fitness, and wellness accessible to all. With nearly a decade in the digital marketing space, Brittany has managed digital platforms across event management, travel, and retail sectors. She brings a diverse background to her current role at Gaiam, where she focuses on marketing and customer retention and acquisition in both the B2B and direct to consumer spaces. Brittany taps into her experience across distinct industries to blend customer engagement, loyalty, unique promotions, and partnership opportunities to support revenue-driving initiatives.

Listen & Learn:

The loyalty programs that have helped differentiate Gaiam in the marketplace.
Creating micro-moments to highlight the brand experience.
How to create customers for life.
Strategies to surprise and delight customers.
The many touchpoints customers need along the funnel before making a buying decision.
Why there is no one-size-fits-all approach when it comes to the customer journey.

TO LEARN MORE ABOUT GAIAM, CLICK HERE.

TO FIND BRITTANY VRIESMAN ON LINKEDIN, CLICK HERE.

Strategies to surprise and delight customers. Call Lori Jones today at 303-678-7102 to learn more.

Episode 298: Crisis Communications with Kristin Miller

Thu, 12 Mar 2020 09:00:00 -0600

“Let’s make better mistakes tomorrow.”

Kristin Miller has over 15 years of PR experience, with a passion for technology PR. She is currently corporate communications director at Ping Identity, a company that helps prevent security breaches, increase employee and partner productivity, and provide personalized customer experiences for some of the world’s largest organizations. Before joining the Ping team, Kristin was head of Webroot’s global PR team, where she focused on cybersecurity across the US, EMEA, Australia, and Japan. Previously, she was at SSPR, a high tech PR agency working with brands including Groupon, Patagonia, RingCentral, and many others. An unrepentant fan of the oxford comma, she can be found chasing her six-year-old daughter through playgrounds, cheering for her alma matter Purdue University, or taking Buzzfeed quizzes.

Listen And Learn:

How and when to create crisis messaging and talking points.
The importance of working out worst case scenarios before a crisis actually hits.
How to pick your crisis communications team.
Why it’s important to tell your side of the story.
The best and most overlooked place to tell your side of the story.
Why it’s important to build a crisis PR plan that begins with asking the CEO a key question.

TO FIND KRISTIN MILLER ON LINKEDIN, CLICK HERE.

Episode 297: The Show Must Go On: Maintaining Marketing Focus During the Coronavirus and Pivoting with Innovative Strategies

Wed, 11 Mar 2020 13:11:16 -0600

“During this time period, business continuity is key.”

Listen And Learn:

Creating continuity and strengthening your brand with both external and internal stakeholders.
How you can positively impact the bottom line while important sales opportunities are being compromised.
Unique ways of staying in front of and interacting with your customers.
Recommendations for increasing blogging and video, social, and digital strategies.
Ways to extend your message beyond the show floor.

Helping you create continuity and strengthening your brand during a global crisis. Learn more by calling the Avocet Communications team today at 303-678-7102.

Episode 296: Using Archetypes to Position Your Brand in a Sea of Sameness

Tue, 10 Mar 2020 09:00:00 -0600

“The act of creating an effective brand position is filling an empty hole in the mind of the buyer.”

Carman Pirie is the co-founder of Kula Partners, an agency built to help leading manufacturers digitally transform marketing and sales to deliver more leads, close more prospects, and grow their competitive edge. Over his nearly three decades in marketing and communications, Carman’s career has taken him from the halls of Canada’s Parliament to various client-side and agency-side marketing leadership roles. Along the way, he has advised Fortune 100 clients, governments, and non-profit organizations. At Kula Partners, Carman serves as lead marketing and sales counsel to the firm’s diverse range of North American manufacturing clients. His unique insights and distaste for the ordinary have earned him a Gold Award for Media Innovation from Marketing Magazine and Kula Partners—Canada’s first Platinum HubSpot agency—has been recognized as a top lead generator among HubSpot partners.

Listen & Learn:

The difference between table stakes and true differentiation and positioning.
Why many executives fall into the QSP trap.
The power of using archetypes in branding.
Messaging to the decision-maker.
The correlation between archetypes and branding and higher profitability.
It’s not about what you sell, it’s about how you sell it.

TO LEARN MORE ABOUT KULA PARTNERS, CLICK HERE.

TO FIND CARMAN PIRIE ON LINKEDIN, CLICK HERE.

Episode 295: Creating Buzz Through Retail Partnerships with Karina Kromsova of AKT Consulting

Thu, 05 Mar 2020 09:00:00 -0700

“Brand partnerships are the difference between surviving and thriving on the shelf.”

Karina Kromsova is the CEO of AKT Consulting. She's an experienced brand and sales developer with 20 years in the food industry. She spent the first part of her career in retail, where she led product development and marketing for the $10B+ grocery company, Giant Eagle. She then followed her dreams to NYC where she worked for Chobani during its peak time of growth, developing sales in all emerging accounts. Later, she spent time helping new food startups, such as Aspire Food Group, and now for Reneva & Poshi.

Listen And Learn:

How to take a customer-centric approach when building brand partnerships.
The importance of aligning on goals and measurement.
The goal of brand partnerships should be to build harmony, synergy, and brand extension.
The importance of cross-promotion.
Ways to tap into retailers’ seasonal calendars.

TO FIND KARINA KROMSOVA ON LINKEDIN, CLICK HERE.

Episode 294: Controlling Your Brand’s Narrative With Filip Keuppens of the Pickle Juice Company

Tue, 03 Mar 2020 09:00:00 -0700

“Brands are no longer what we tell people we are. Our brands are what people tell each other they are.”

Filip Keuppens is a former U.S. Army soldier, professional mogul skier, and rugby player, coach, and referee, and the vice president of global sales and marketing for the Pickle Juice Company. Founded in 2001, The Pickle Juice Company brings consumers the only purpose-built, isotonic sports beverage on the market that helps combat the age-old problem of muscle cramps and dehydration. Filip has been with the company since June 2015 and is responsible for identifying expansion opportunities internationally and domestically. He has spent his career in sales, first for H.J. Heinz Co., followed by Warner Home Video and 20th Century Fox, where he was selling DVDs. The Pickle Juice Co. job is the perfect way to combine his interest in the food and beverage industry with his sports background. And, he especially likes that he is with a company that is on the forefront of pioneering a new category in sports nutrition.

Listen And Learn:

The power of letting your product speak for itself.
His process of “product discovery.”
How he has created a powerful brand ambassador program.
Why user-generated content is so much more powerful than brand-generated content.
How he uses micro-specialization to inspire big business gains.

TO LEARN MORE ABOUT PICKLE JUICE COMPANY, CLICK HERE.

TO FIND JFILIP KEUPPENS ON LINKEDIN, CLICK HERE.

Episode 293: Transforming the Way Organizations Articulate Their Value with Chad Sanderson of ValueSelling Associates

Thu, 27 Feb 2020 09:00:00 -0700

“We have to Sherpa the conversation.”

Chad Sanderson is an award-winning sales, marketing and business strategy consultant with 20+ years of proven results in driving revenue growth, facilitating market expansions and building high-performance teams. Chad is a sought-after and trusted advisor to global companies, partnering with them to optimize sales across markets and verticals, and drive predictable revenue growth. He is a founder of Value Prime Solutions, a leading provider of the ValueSelling Framework and the host of “The B2B Revenue Executive Experience” podcast. Throughout his career, he has consulted with and enabled major brands, including Adobe, Verizon Wireless, eBay, Microsoft, Chrysler, Fidelity, Thomson Reuters, and the Minnesota Vikings, to name a few.

Listen & Learn:

Crafting Differentiator Vision Matches for clients.
Defining a value probe.
Connecting with everyone who touches the revenue funnel.
Why the problem matters – and not the problem itself – is what’s important.
The value buying process.
The difference between a super-performing and an under-performing sales company.

TO LEARN MORE ABOUT, VALUESELLING ASSOCIATES, CLICK HERE.

TO FIND CHAD SANDERSON ON LINKEDIN, CLICK HERE.

People-first marketing is our focus. Call Lori Jones today to learn more. 303-678-7102

Episode 292: Creating “Sticky” Video Content with Dale Haines of ASU Watts College of Public Service & Community Solutions

Tue, 25 Feb 2020 09:00:00 -0700

“Everything is in sound bites, everything is in video, and everything is visual.”

Dale Haines is a marketing professional who has worked in a variety of industries including finance, aerospace, and software. His passion is helping companies increase brand awareness and grow their market share. What Dale has learned over his more than 20 years of experience, is that those two goals are dependent on building relationships. As he sums it up: people do business with people and with companies they like. Dale is a pioneer in digital media, an authority in video content marketing, and the marketing project manager at ASU Watts College of Public Service & Community Solutions

Listen & Learn:

Clearing up the myths and misconceptions about video content.
Incorporating infographics and calls-to-action into your videos.
How people engage with videos on different platforms.
Tips – and a short checklist – for creating effective video content.
Clearing up the myths and misconceptions surrounding video content.
Why video needs to be a part of the marketing mix.

TO FIND DALE HAINES ON LINKEDIN, CLICK HERE.

Helping you incorporate video content into the marketing mix. Call LORI JONES today at 303-678-7102 to learn more.

Episode 291: Elevating Your Brand’s Purpose with Adrian Gershom of c|change

Thu, 20 Feb 2020 09:00:00 -0700

“Listening, humility, and vulnerability are essential ingredients for marketing.”

Adrian Gershom is vice president of marketing and digital strategy at c|change, a Chicago-based consultancy that accelerates the sales and marketing of future-focused B2B companies. He works with clients that range in size from startups to Fortune 500 companies to understand and address how to make sales and marketing more measurable and effective. A particular area of focus is the role that culture and values play in separating organizations with highly effective sales and marketing teams from those that are merely average. Adrian is keenly interested in using business as a force for good and works to grow the number of certified B Corps as a B Local Leader in the state of Illinois.

Listen & Learn:

Breaking down the journey to uncovering your brand’s purpose.
The mistake many marketers make in focusing on the brand promise and forgetting about a brand’s purpose.
The five steps to finding your brand’s purpose.
Why the marketing team should be deeply involved with HR and employee onboarding.
Why listening, humility, and vulnerability are essential ingredients for marketing.
How sharing your story breathes humanity into your brand and connects with customers.

TO LEARN MORE ABOUT, C|CHANGE, CLICK HERE.

TO FIND ADRIAN GERSHOM ON LINKEDIN, CLICK HERE.

Episode 290: Championing Underdog Brands with Prentice Howe of Door No. 3

Tue, 18 Feb 2020 09:00:00 -0700

“Build a cult following around one singular passion point so that you can attract ardent fans and push others away.”

Prentice Howe is the principal at Door No. 3, an advisory firm to challenger brands. Based in Austin, Texas, the award-winning advertising agency works with growth clients including Mighty Swell, ShippingEasy, Cirrus Logic, Texas.gov, Drunken Sailor Whiskey, Northstar Financial, American Bank, and Centennial BANK. The services Door No. 3 provides include strategy, brand positioning, integrated campaign development, and media planning/buying. Prentice is also the host of The Empowerment Challenger podcast, where he talks with founders, marketers, and thought leaders to explore the tactics that challenger brands leverage to steal market share and topple giants.

Listen & Learn:

Embracing challenger brands.
The five personality steps of an empowered challenger brand.
Challenger strategies that help brands grow.
Attracting the most ardent fans.
How “compulsive servitude” builds audiences and advocacy.
Don’t be afraid to steal market share from the behemoths.

TO LEARN MORE ABOUT, DOOR NO.3, CLICK HERE.

TO FIND PRENTICE HOWE ON LINKEDIN, CLICK HERE.

Episode 289: Conversational Copywriting with Author Nick Usborne

Thu, 13 Feb 2020 09:00:00 -0700

“Don’t dress copy up with nonsense; nonsense is a turn-off.” Author Nick Usborne.

Nick Usborne has been working as a copywriter and trainer for 40 years. His 2001 book, Net Words, paved the way for a new generation of online writers and copywriters. Nick coaches his clients to rise above what he calls the “manipulative approach” and instead to engage in what he calls, “Conversational Copywriting,” a more transparent and ethical approach to selling. Nick is about a no-hype, high-engagement, trust-building way to sell online. He has spoken at numerous conferences and conducted in-house seminars and training sessions for many companies, including Yahoo!, Intuit, Walt Disney Attractions, John Deere, National Cancer Institute, and the Information Technology Media Advisory Council. Bestselling author Seth Godin called Nick, “an astute, insightful and original mind.”

Listen & Learn:

The 7 steps to developing a conversational voice in your writing.
How to engage your customers on an emotional level with your copywriting.
Why people are turned off by gobbledygook, sales pitches, and false friendliness.
The value of “people first” writing.
Writing should be about the reader, not about the company.
Why it’s important to listen for emotional drivers.

Powerful marketing copy that’s people first. Call Lori Jones today to learn more. 303-678-7102

Episode 288: Expanding Brands Globally with Ryan Medine of Velocity Global

Tue, 11 Feb 2020 09:00:00 -0700

“When you expand outside of your domestic market, you introduce a wide host of challenges that your teams are going to have to work through.”

Ryan Medine, vice president of marketing at Velocity Global, is a results-driven, global marketing executive with over 13 years of experience in B2B and B2C marketing. He is a creative brand visionary that excels at bringing brands to life by tapping into human emotions through messaging, content, and storytelling. He is an analytical leader with a proven track record of developing integrated marketing strategies that deliver exponential business growth and maximize ROI. Since joining Velocity, Ryan has delivered revenue growth of over 300 percent – surpassing $50MM – and helped the company reach #4 on the Inc. 500 list of fastest-growing private companies in the United States. Additionally, he transformed the marketing function from a two-person inbound-only team with stagnating results into a 13-person, cross-channel, inbound and outbound marketing engine.

Listen & Learn:

Ways to test a market without investing heavily in resources.
When you do – and when you don’t – need boots on the ground in a new foreign market.
How brand personas differ domestically vs globally.
Defining your brand’s One Singular Truth.
The importance of research and a strong strategy when launching a global expansion.
The cultural challenges and complexities marketing teams face when introducing a brand to the global market.

TO LEARN MORE ABOUT, VELOCITY GLOBAL, CLICK HERE.

TO FIND RYAN MEDINE ON LINKEDIN, CLICK HERE.

Episode 287: Bootstrap Marketing with Mario Nawfal of the IBC Group

Thu, 06 Feb 2020 09:00:00 -0700

“Getting to know your customers isn’t easy; it should always be evolving.”

Mario Nawfal is founder of the IBC Group, a network of experts in over 40 countries that has risen in less than a year to become the established industry authority in the rapidly growing blockchain and Crypto space. This dynamic entrepreneur embarked upon his path with only $300 in the bank, selling blenders door to door. That experience led to his founding of Froothie Australia, a globally recognized brand of blenders and juicers. Through unconventional marketing techniques, efficient logistical systems, and a team of global contractors, Mario has propelled Froothie from $1 million in year one to over $10 million in year two, all bootstrapped.

Listen And Learn:

Testing, scaling, and the importance of proof of concept.
How he defines and reaches his targeted audiences.
Ways to present your brand’s competitive marketplace advantages.
When to conduct market and competitive research.
How to ignite customer count.
Ways to think outside the box to get attention.
The importance of being humble enough to learn from your competitors.

TO LEARN MORE ABOUT, IBC GROUP, CLICK HERE.

TO FIND MARIO NAWFAL ON LINKEDIN, CLICK HERE.

Episode 286: Perception vs. Reality: Your Brand in the Marketplace

Wed, 05 Feb 2020 09:00:00 -0700

“Without having a strong hold on what the perception is of your brand in the marketplace, you truly are guessing at all of your marketing messages.”

Lori Jones, president and CEO of Avocet Communications, brings top retail, consumer, and business-to-business branding expertise to all aspects of integrated marketing. Her experience with Fortune 500 brands, middle-market challenger brands, and entrepreneurial startups have made her an in-demand speaker at industry sales and marketing conferences. Her top-rated Integrate & Ignite podcast is listened to by CEOs, CMOs, and innovators all over the world. Founded in 1980 and consistently honored as one of Colorado’s leading marketing agencies, Avocet Communications has earned a national reputation for helping its clients increase customer count through integrated marketing communications solutions.

Listen And Learn:

How a horrible orange shag carpet ultimately launched Avocet Communications.
Why good marketers need to be able to discern and take advantage of market perceptions.
Is your brand creating the right perception?
Why it’s crucial to understand the perception of your brand in the marketplace.

TO LEARN MORE ABOUT, AVOCET COMMUNICATIONS, CLICK HERE.

TO FIND LORI JONES ON LINKEDIN, CLICK HERE.

Episode 285: Aligning Your Sales and Marketing Teams with Rose McCarty

Tue, 04 Feb 2020 09:00:00 -0700

“Every single marketing team should have a revenue goal.”

Rose McCarty is a results-driven global marketing executive with over 14 years of experience transforming marketing and communications groups into strategic teams aligned with business development. In addition to holding executive leadership positions with high-profile companies such as Stewart Title, Edge Group, and Compass Group, Rose leverages her experiences to grow the marketing industry. She recently spoke at the New York Stock Exchange on how customer experience is reshaping marketing and was later named to the inaugural Houston Power 50 award list by Texas Diversity magazine.

Listen & Learn:

How to align your sales and marketing teams.
Why marketing teams should have clear revenue goals.
The 80/20 Rule for inbound and outbound lead generation.
How to connect the dots between sales transactions and marketing efforts.
Simplify data.
How the marketing team can repurpose content to peak interest in sales.

TO FIND ROSE MCCARTY ON LINKEDIN, CLICK HERE.

Episode 284: Tribal Marketing with Mickey Burnett of EVOLVE Brands

Thu, 30 Jan 2020 09:00:00 -0700

“Reusing content is the best way to keep costs down.”

Mickey Burnett is partner and vice president of marketing and sales of EVOLVE Brands, a start-up plant-based, organic snacking company with brands Supernola and Gorilly Goods. Over the course of his 20-year career, Mickey has been a high-performing consumer package goods marketer and has managed legacy brands, acquired brands, and is known for developing and launching sustainable innovation across various categories. Prior to EVOLVE Brands, he led the brand marketing team for Mike’s Hard Lemonade, including the segment-leading White Claw Hard Seltzer. Before Mike’s, Mickey spent eight years with The Hershey Company developing global innovation, managing the Halloween and Valentine’s portfolios, and leading the post-acquisition national launch of Brookside.

Listen And Learn:

How to cultivate your tribe.
How to grow foundational customers.
How to engage your audience with snackable content.
Bring consumer insights to life.
Creating frequency.
Reusing content is the best way to keep costs down.

TO LEARN MORE ABOUT, EVOLVE BRANDS, CLICK HERE.

TO FIND MICKEY BURNETT ON LINKEDIN, CLICK HERE.

Episode 283: Thought Leadership and Content Strategies with Doug Platts of Gardenuity

Wed, 22 Jan 2020 09:00:00 -0700

“Don’t get caught up with the virality of content. Take the slow, steady, and consistent approach.”

As Gardenuity’s COO, Doug Platts drives business growth and defines scalable operations to support their growing customer base and product range. An international marketer with over a decade of experience in the industry, Doug has an extensive record of identifying new technologies and delivering strategic innovation and has helped brands like Microsoft, LG, Toyota, Coca-Cola and Starwood Hotels build deeper engagements with their customers.

Listen And Learn:

How to push out content and gain traction.
How to bring in external collaborators to help leverage your thought leadership.
The importance of differentiating your brand’s unique point of view.
How even small businesses can leverage thought leadership to scale to new heights.
Why companies shouldn’t focus on the virality of content.
Learn ways to use thought leadership to develop trends.

TO LEARN MORE ABOUT, GARDENUITY, CLICK HERE.

TO FIND DOUG PLATTS ON LINKEDIN, CLICK HERE.

Episode 282: Building Credibility, Authenticity, and Gravitas with Bylined Articles with Dex McLuskey of Context Content

Wed, 15 Jan 2020 09:00:00 -0700

“Never waste an editor’s time.”

Dex McLuskey is managing partner at Context Content, a creative content marketing consultancy targeting the financial services, technology, and healthcare industries. This former editor for such noted outlets as Bloomberg News, has had a storied career in PR, media relations, and corporate communications. Prior to Context Content, he was senior director of Public Relations and Corporate Communications at Janus Henderson Investors in Denver. While in that position, Dex devised and implemented a comprehensive digital-first, multimedia content marketing strategy that was unprecedented at the company. Today, with Context Content, he develops and executes bespoke content marketing and communications strategies using online video, audio, social, broadcast and digital print media.

Listen & Learn:

Why it’s important to take a news-centric approach.
Tips for writing effective bylined articles.
How to build trust and credibility with editors.
Why traditional PR methods have become increasingly redundant.
Learn how to build credibility, authenticity, and gravitas with bylined articles.
Why it’s important to use more than one medium to tell your story.

TO LEARN MORE ABOUT, CONTEXT CONTENT, CLICK HERE.

TO FIND DEX MCLUSKEY ON LINKEDIN, CLICK HERE.

Episode 281: Creating Harmony and Getting Results From the Client/Agency Partnership with Chris Ruszkowski

Wed, 23 Oct 2019 09:00:00 -0600

“An agency should be working WITH you, not FOR you.”

Chris Ruszkowski is a senior executive with over 20 years of marketing experience and a proven track record of results-orientated advertising and communications programs. Chris' experience is built on a foundation of 12+ years of advertising agency account management, tactical execution, and strategic planning experience at McCann Erickson, Frankel and McClain Finlon Advertising. This agency experience is paired with over 10+ years of restaurant marketing leadership at Quiznos, the pioneer of the toasted sub. He was most recently the SVP of Marketing at Quiznos. Chris currently conducts brand strategy consulting and resides outside Denver, Colorado with his family.

Listen & Learn:

How clients benefit from their agencies presenting multiple creative approaches.
Why it’s important to involve an agency early in the process.
Ways to inspire the creative process.
How to get the “juice” out of your agency.
The five questions to ask when shopping for an agency to market for your brand.
Why it’s a good idea to have your agency “walk the halls” of your company.

TO FIND CHRIS RUSZKOWSKI ON LINKEDIN, CLICK HERE.

Episode 280: Owning Who You Are With Corey Livingston of OneNeck IT Solutions

Wed, 09 Oct 2019 09:00:00 -0600

“Marketing has to be integrated and unified before it can be amplified.”

Corey Livingston is responsible for establishing the marketing vision and strategy at OneNeck IT Solutions. As VP of marketing, Corey is accountable for introducing impactful marketing programs and initiatives that drive brand affinity and market demand for services and solutions across the company’s broad portfolio in order to achieve OneNeck’s aggressive sales and revenue growth goals. Her areas of focus include continuous optimization of segmentation and targeting; strengthening the brand and its core value proposition; creating and telling audience-centric stories; modernizing the marketing technology stack; customer acquisition and nurturing; and defining marketing performance in terms of business impact.

Listen and Learn:

Episode 279: Bold and Creative Positioning with Branding Expert Sophie Coffey

Wed, 02 Oct 2019 09:00:00 -0600

“Be bold, be creative, and listen to your gut.”

Having worked with Olympic level athletes in the hunter/jumper world to teaching English in an urban setting to being an executive assistant at one of the world's largest bicycle manufacturers, Sophie Coffey likes to say that she is a product not of the classroom but of the real world. Her extensive experience and nimble ability to adapt shows in the work she produces. Be it crafting a compelling brand strategy, creating a strong social media presence, or pulling a killer shot of espresso, Sophie has a proven track record of results. She is an expert in content creation, brand strategy, email marketing, project management, social media management, SEO/SEM/PPC, and paid social.

Listen & Learn:

Her step-by-step branding positioning playbook.
Why it’s important to reverse engineer your strategies by keeping an eye on the competition.
The importance of messaging and copy to your brand at the ground level.
The need to establish brand guidelines.
How good positioning strategies fail.
How to “be bold, be creative, and listen to your gut.”

TO FIND SOPHIE COFFEY ON LINKEDIN, CLICK HERE.

Brand positioning is defined by your mission, vision, and values. Call LORI JONES and the team at Avocet to learn more. 303-678-7102.

Episode 278: Understanding the Disconnect Between Retailers and Consumers with Matt Rhodus of Oracle NetSuite

Wed, 25 Sep 2019 09:00:00 -0600

“Customers are telling retailers what they want; the retailers aren’t receiving that feedback.”

Matt Rhodus is director and industry principal for Strategic Initiatives at NetSuite, the world’s leading provider of cloud-based business management software. Matt helps lead and manage the retail apparel, footwear, and accessories vertical and the cross-functional team that represents the NetSuite AFA across all products. He is focused on closing new business, delivering growing existing business, delivering product to meet current and future customer needs, solutions Innovation, sales and pipeline building, market position, messaging and awareness, as well as customer delivery and success.

Listen & Learn:

What rapidly changing consumer expectations mean for retailers.
Exploring “the mind gap” between consumers and retailers.
Why there needs to be a retailer revolution.
Why creating a strong brand is not all about sales.
Why shiny new technologies are not the silver bullet.
The importance of creating a simple and streamlined retail experience.

TO LEARN MORE ABOUT, ORACLE NETSUITE CLICK HERE.

TO FIND MATT RHODUS ON LINKEDIN, CLICK HERE.

Episode 277: Customer Reviews and Demand Gen Marketing with Adam Goyette of G2

Wed, 18 Sep 2019 09:00:00 -0600

“Underneath all the metrics and reviews is a treasure trove of data that can be leveraged by a demand gen marketer.”

Adam Goyette, vice president of demand generation at G2Crowd, is a growth marketing B2B SaaS expert with 15+ years of experience. He has spent his career developing digital, social, and content marketing strategies that drive customer engagement, lead generation, and revenue growth. Adam does not believe in “fluffy marketing goals,” but, instead, is all about alignment and outcome, and about marketing strategies that create an ownership mindset all the way through the sales funnel.

Listen And Learn:

The value and authenticity behind negative reviews.
How to pick the right review site for your brand.
Using the data behind the reviews to drive and get higher-quality conversions.
How a mix of positive and negative reviews helps promote the authenticity of a brand.
How to use B2B review sites to enhance the buyer’s journey.
70% of B2B buyers do their research online and then reach out to your company when they are ready.

TO LEARN MORE ABOUT, G2, CLICK HERE.

TO FIND ADAM GOYETTE ON LINKEDIN, CLICK HERE.

Episode 276: Email Marketing Strategies with Greg Zakowicz of NetSuite and Oracle Bronto

Wed, 11 Sep 2019 09:00:00 -0600

“If the message isn’t relevant, there’s no way anyone is going to open up that email and they will ignore you forever.”

Greg Zakowicz of NetSuite and Oracle Bronto is a B2C and B2B eCommerce and email marketing strategist, analyst, speaker, content marketer, and award-winning podcaster. He has consulted with over 130 companies from around the globe on eCommerce marketing strategies, and currently serves as the senior commerce marketing analyst at Oracle NetSuite, where he analyzes, writes, podcasts, and presents on eCommerce and email marketing industry trends, strategies, and challenges. He is a frequent speaker at eCommerce events, and has been published and quoted by top retail, marketing, and business publications, including Forbes, MultiChannel Merchant, and Internet Retailer. He created, produces, and hosts the award-winning Commerce Marketer Podcast, where he speaks with professionals across the retail industry about trends, strategies, and what lies ahead for commerce marketers and retailers.

Listen And Learn:

Making messages and content relevant.
What you need to know about GDPR regulations.
How email marketing approaches differ between B2B and B2C.
Giving people a compelling reason to join your email list and keeping them there.
Optimizing an impactful email marketing strategy.
Effective audience and behavioral segmentation in an email marketing campaign.

TO LEARN MORE ABOUT, NETSUITE CLICK HERE.

TO FIND GREG ZAKOWICZ ON LINKEDIN, CLICK HERE.

Episode 275: The Personalized Customer Experience with John Hines of Teradata

Wed, 04 Sep 2019 09:00:00 -0600

“It’s more about the path than the page.”

John Hines is the director of Global Digital Experience Strategy and Campaign Execution at Teradata, the leading provider of data ecosystem architecture, big data analytics, customer journey mapping, and cloud-based data technology. He is a successful, proven digital executive leading game-changing, data-driven digital transformations. His digital-first mindset and his focus on creating roadmaps that improve digital customer experience, lower cost of acquisition, increase revenues, improve customer retention, and dramatically raise user satisfaction is what sets him apart. John has ad agency, direct corporate, channel, and startup retail franchise experience, in both B2B technology and consumer fields.

Listen And Learn:

Creating effectiveness and measurement by filtering data by source and by channel.
Why it’s important to know the attributes of your customer personas.
How to turn your website into a marketing and sales engine.
Create pathing models.
The importance of tying data back to your core database.
How he uses real-time web data dashboards.

TO LEARN MORE ABOUT, TERADATA CLICK HERE.

TO FIND JOHN HINES ON LINKEDIN, CLICK HERE.

Episode 274: Beyond the Glitter of Event Marketing with Lindsay Martin-Bilbrey of Nifty Method Marketing & Events

Wed, 28 Aug 2019 09:00:00 -0600

“If your event doesn’t have a strategy you’ll be out there floating like a jellyfish without a spine; there’s nothing there to anchor you to why you’re doing it.”

Lindsay Martin-Bilbrey is CEO of Nifty Method Marketing & Events and vice president of marketing and partnerships at Pathable, an event technology platform. Lindsay has a diverse background in the events industry and specializes in topics such as inbound and event marketing and attendee engagement, and in making marketing, events, and technology easier for associations, corporations, and nonprofits. She started her first agency nearly 20 years ago, helping local businesses create and execute direct marketing and planning training workshops for dentists and doctors. She has worked with companies such as the Ford Motor Company, Sirius XM, and the Nonprofit Technology Network. She is passionate about leading her team to always ask “why” and “yes, and what else?” when supporting small- and medium-sized businesses as they grow and scale to the next level in their sales, marketing, and events.

Listen And Learn:

How to measure your event’s Return on Engagement.
Turning attendees into participants.
Making connections that drive sales.
Defining your event’s WHY.
Why most events fail.
Taking an integrated sales approach to event marketing

TO LEARN MORE ABOUT, NIFTY METHOD MARKETING & EVENTS CLICK HERE.

TO FIND LINDSAY MARTIN-BILBREY ON LINKEDIN, CLICK HERE.

Episode 273: Defining Value for Your Customers With Todd Hockenberry

Wed, 21 Aug 2019 09:00:00 -0600

“It’s not just a marketing thing. It’s not just a sales thing. It’s a CUSTOMER thing.”

Todd Hockenberry, founder of Top Line Results, is a consultant and advisor to B2B leaders helping them drive growth, align with buyers, and develop marketing and sales strategies. For over 10 years Todd and Top Line Results have led top-line revenue growth at B2B companies with a focus on manufacturing, technology, and capital equipment. He helps his clients understand the changes in buyer behavior to grow better, become more customer-centric, and align with their ideal buyer persona so that they can deliver exceptional customer experiences leading to competitive advantage. Todd is the co-author with Dan Tyre of the recently published book Inbound Organization. Todd has launched new products in domestic and international markets, extended existing ones to new sales records, and rescued dying companies by reinvigorating teams and re-launching products.

Listen And Learn:

Focusing on your customers’ needs.
How marketing teams can rally sales teams to get behind the campaigns being deployed.
Using sales marketing automation to pull out the behaviors and the people who need a company’s help the most.
Differentiating a specific product or service.
Creating an experience with your customers.
How you can strengthen your company’s future by focusing on inbound principles.

TO LEARN MORE ABOUT, TOP LINE RESULTS CLICK HERE.

TO FIND TODD HOCKENBERRY ON LINKEDIN, CLICK HERE.

Episode 272: Agile Marketing with Renata Lerch

Wed, 14 Aug 2019 09:00:00 -0600

“The micromanagement of projects is no longer required and is no longer beneficial to anyone.”

Renata Lerch is a global thought leader with international experience in Fortune 500, consulting, advertising agency, and not-for-profit associations. Renata has managed global marketing and market development teams for over 20 years, delivering successful programs in the Americas, Europe, Asia, and Australia. She has also created transformational customer engagement initiatives using methodologies such as Design Thinking and Scrum. Renata is driven by a competitive and entrepreneurial spirit to develop and execute strategic B2B and B2C business initiatives that result in ROI and revenue growth, increasing customer acquisition and retention. She is also a published author and speaker specializing in global market development.

Listen And Learn:

Transformational customer engagement.
How leaders can harness and adapt to change.
Why brands will have difficulty adapting if they don’t have the foundation of agile marketing.
Agile marketing’s three main areas of focus.
The 12 principles to implementing an agile marketing program.
The goals of agile marketing.
Defining KPIs to measure customer engagement.

TO FIND RENATA LERCH ON LINKEDIN, CLICK HERE.

Episode 271: The Social Dynamic Selling System with Rylee Meek

Wed, 07 Aug 2019 09:00:00 -0600

“You want to fill the room and work the room.”

Rylee Meek is founder and CEO of the Social Dynamic Selling System, a value-based approach to lead generation and client acquisition that an approach that has turned dinner seminar marketing into a science. The Social Dynamic Selling System, which Rylee devised in 2010, provides a predictable, sustainable, and scalable system for entrepreneurs and business owners looking to drive more business and increase revenue through new customer acquisition. Rylee and his team have promoted over 25,000 events and connected over 2+ million consumers with their clients. Rylee has used a combination of direct mail marketing and what he calls “dinner events to grow his business to $12 million in sales.

Listen And Learn:

His predictable, sustainable, and scalable system.
How to work the room and fill the room.
The true cost of customer acquisition.
The importance of follow up and follow through.
How to leverage your time and energy in order to sell to more people more often.
The resurgence of direct mail.

TO LEARN MORE ABOUT, SOCIAL DYNAMIC SELLING SYSTEM CLICK HERE.

TO FIND RYLEE MEEK ON LINKEDIN, CLICK HERE.

Episode 270: Fully Integrated Marketing Strategies with May Lilley of Under Canvas

Wed, 31 Jul 2019 09:00:00 -0600

“It’s about getting a feel for what moves the needle.”

May Lilley is vice president of marketing and communications at Under Canvas, Inc., a company offering all-inclusive glamping adventure packages through their eight luxury glamping resorts, and whose mission is to bring the glamping experience to life anywhere in the country. May’s experiences, studies, and interests cross all areas of data-driven marketing, strategic communications, and branding, and combine to produce a truly integrated approach to brand efficacy and driving revenue. Her areas of focus include international/global communications, integrated branding, acquisition integration, financial accountability/budgeting, leading high performing teams, and agency management.

Listen And Learn:

How even small brands can implement a fully integrated marketing approach.
Tapping into trends to help tell your brand’s story.
Why a test-and-scale mindset is important.
Recommendations for staying nimble and responsive in the market.
Holding partner agencies accountable for stated KPIs.
Amplifying your share of voice.

TO LEARN MORE ABOUT UNDER CANVAS, CLICK HERE.

TO FIND MAY LILLEY ON LINKEDIN, CLICK HERE.

Episode 269: Idea Generation and Strategy with Andrew Ostry of the American Heart Association

Wed, 24 Jul 2019 09:00:00 -0600

“Tap into your audience as a culture.”

Andrew Ostry is the strategic marketing manager at the American Heart Association. He is an innovative professional with an impressive history of translating data into real insight, leading to action that builds brands and drives business performance. He knows what it takes to propel a brand from good to great. Throughout his career, he has designed, implemented, and monitored consumer research studies and managed projects in collaboration with advertising agencies, external market research companies, and internal cross-functional teams. He excels at directing client discovery sessions to tease out business drivers, brand equities, and user insights that shape remarkable, revenue-generating products and have a proven track record of success developing brands, penetrating markets, and increasing customer engagement.

Listen And Learn:

Getting customer buy-in.
Bridging the gap between strategy and creative.
How to bring creative concepts to life.
Why it’s important to tap into your audience as a culture.
Defining ownership and “cultural truisms.”

TO LEARN MORE ABOUT AMERICAN HEART ASSOCIATION, CLICK HERE.

TO FIND ANDREW OSTRY ON LINKEDIN, CLICK HERE.

Episode 268: The Art of Engaging Customers with Kaylie Bruno of the Annie Selke Companies

Wed, 17 Jul 2019 09:00:00 -0600

“The more cohesive the content, the higher the spikes in our metrics.”

Kaylie Bruno is the digital marketing strategist for the Annie Selke Companies, a spirited, design-driven family of companies that create enthusiasm through its timely and timeless lifestyle products. Her background in art and design inform the content she manages on behalf of the company, and she skillfully bridges the gap between creative and tactical marketing strategies. In 2017, Kaylie won a Golden Bronto award for the Best Abandoned Cart Campaign. Kaylie was also part of the company’s ambitious marketing program that merged its four retail brands into one and that seamlessly integrating its various marketing campaigns to facilitate a single, cohesive consumer experience. The successful integration was supported by a powerful email marketing strategy that Kaylie helped drive. The strategy helped Annie Selke improve its overall B2B revenues by 35%, increase email-driven B2B revenues by 64% YOY, increase its overall B2C revenues by 48%, and increase email-driven B2C revenues by 81% YOY. Kaylie was also part of the campaign that launched the company’s first retail catalog and was instrumental in ramping up Annie Selke’s customer reviews process.

Listen And Learn:

How highlighting “wallet-friendly products” within a brand can be an entry point to introduce customers to other qualities of the brand.
Turning customers into loyalists.
Segmenting customer behaviors.
Driving acquisition and increasing revenue through digital strategies.
The power of a customer reactivation campaign.
How to bridge the gap between creative and tactical marketing strategies.

TO LEARN MORE ABOUT ANNIE SELKE, CLICK HERE.

TO FIND KAYLIE BRUNO ON LINKEDIN, CLICK HERE.

Episode 267: Taking a Passion and Turning it Into a Business with Jon and Gila Kurtz of Dog is Good

Wed, 10 Jul 2019 09:00:00 -0600

“You can't take the risk out of everything.”

Jon and Gila Kurtz are co-founders of Dog is Good, one of the most popular eCommerce brands today. Dog is Good is a lifestyle brand for dog lovers. In addition to selling wholesale and retail products, all of which celebrate the unique joy of living life with a dog, the company licenses the brand to numerous manufacturers in the pet, gift, and home product industries. Moveover, Dog is Good has developed a reputation for generously giving back to animal welfare organizations. The company’s success lies in its ability to deliver messaging that resonates with dog lovers. With clever and poignant sentiments, they remind us all how great it feels to be with Dog.

Listen And Learn:

How to take a passion and turn it into a business.
Creating a family-focused and intentional workplace culture.
Defining the brand’s market position.
Reaching out to innovative retail and vertical channels.
Nurturing brand ambassadors.
How Amazon has become a great entry point for the brand.
How they have infused the brand with the company’s culture.

TO LEARN MORE ABOUT DOG IS GOOD, CLICK HERE.

TO FIND GILA KURTZ ON LINKEDIN, CLICK HERE.

TO FIND JON KURTZ ON LINKEDIN, CLICK HERE.

Episode 266: Engage, Convert, and Retain Customers with Stephanie Maassen of Balsam Brands

Wed, 03 Jul 2019 09:00:00 -0600

“You can’t send out an email just because it’s Wednesday.”

Stephanie Maassen is the senior CRM manager at Balsam Brands, a B-to-C eCommerce retailer specializing in selling high-end Christmas trees and home décor products both domestically and internationally. As senior CRM manager, Stephanie manages the catalog and email channels from concept to completion across multiple brands. She oversees a team that drives initiatives to generate awareness, build loyalty, and consideration to purchase while generating profitable revenue growth and increasing repeat purchase rate. Stephanie is a creative, dynamic, and versatile marketer as well as an analytical thinker with the ability to extract insights from multiple data sources. Her project management skills have led campaigns with aggressive timelines, and she is known for her leadership skills and her ability to work collaboratively across organizations to ensure win-win outcomes and achieve common goals.

Listen And Learn:

The pros and cons of drip campaigns.
Creating an emotional appeal for customers.
Moving customers through the funnel to grow sales and garner repeat business.
Where most people go wrong in their email marketing campaigns.
How to build brand loyalists.
How to go beyond promotional messages to creating emotional engagement.

TO LEARN MORE ABOUT BALSAM BRANDS, CLICK HERE.

TO FIND STEPHANIE MAASSEN ON LINKEDIN, CLICK HERE.

Episode 265: How to Deliver Joy Along the Supply Chain with Jonée Woodard of Perfectly Posh

Wed, 26 Jun 2019 09:00:00 -0600

“Keeping the Perfectly Post brand simple and ‘intentionally shallow’ is the key to the company’s success.”

As Perfectly Posh's chief operating officer, Jonée is responsible for the acquisition, presentation, operation, and improvement of the systems that create and deliver Perfectly Posh's product and brand experience to Influencers and consumers. Prior to joining Perfectly Posh, Jonée worked as the senior VP of operations for another global direct selling beauty brand. In addition, her career in electronic manufacturing, operations, and finance have allowed her to develop strong, cross-collaborative teams. Her experience includes transforming struggling operations into hyper-growth, globally scalable companies in direct sales, driving Inventory and manufacturing improvements at an electronics startup for the surveillance and security industry, as well as driving transformational process improvements as distribution center GM for 3PLs and traditional retailers.

Listen And Learn:

Why operations needs to work hand-in-glove with marketing.
Insights into effective supply chain strategic planning.
Supply chain best practices and the C-suite.
How keeping the Perfectly Post brand simple and “intentionally shallow” has been the key to the company’s success.
Implementing robust fulfillment functionality.
Putting systematic processes in place that can flex up and down based on growth.

TO LEARN MORE ABOUT PERFECTLY POSH, CLICK HERE.

TO FIND JONEE WOODARD ON LINKEDIN, CLICK HERE.

Episode 264: Digital Properties and Assets with Bradley Benner of Semantic Mastery

Wed, 19 Jun 2019 09:00:00 -0600

“We are now a web of things, not strings.”

Bradley Benner, a self-proclaimed digital marketing addict, is the co-founder and senior partner at Semantic Mastery, an online SEO and semantic web training and education site. In his role as instructor and coach at Semantic Mastery, he regularly holds private and group training sessions to educate marketers on achieving results through online marketing activities, as well as best practices for succeeding with the semantic web. Together with his partners at Semantic Mastery, Bradley also hosts Hump Day Hangouts, weekly live-streamed digital marketing Q&A sessions. The team’s YouTube channel is packed with useful SEO resources on topics ranging from content curation to drive stack. With a combined 30+ years of experience, Semantic Mastery consistently delivers proven, real-world results-oriented training and business development tools to help marketers and business owners succeed.

Listen And Learn:

What it means to create “semantic relationships.”
How to strengthen your brand’s online footprint.
The six steps to validating your semantic entity.
The nuances of the semantic web.
Strategies for impactful content marketing.
How to strengthen your brand’s entity so that it has more authority.

TO LEARN MORE ABOUT SEMANTIC MASTERY, CLICK HERE.

TO FIND HEATHER LARRABEE ON LINKEDIN, CLICK HERE.

Episode 263: Tips and Tricks to Creating a Customer-Centric Brand with Heather Larrabee of GoSpotCheck

Wed, 15 May 2019 09:00:00 -0600

“Brands in the coming years are going to have to increase their emotional intelligence.”

Heather Larrabee is executive vice president of marketing for GoSpotCheck, a platform that is reimagining how the mobile workforce works. Their software helps teams perfect merchandising, increase sales, reduce labor and expenses, ensure safety and quality, and improve profitability from the field. Heather is motivated by an intrinsic desire to make things better, easier, or more productive for others. She looks to free people from the mundane so that their true talents and abilities can shine forth and benefit the organization and those it serves. Heather is known for being hyper systems-intelligent and she’s created enterprise systems and tools to meet deep business needs. She is first and foremost a mission-driven leader who finds authentic joy and fulfillment in galvanizing high-performing teams to achieve innovative results for businesses who make a difference on the planet.

Listen And Learn:

Tips and tricks to creating a customer-centric brand.
How to incorporate an earned approach into your marketing mix.
The important difference between “an audience and a person.”
Delivering full-funnel solutions that help customers choose your brand.
How to reach the Gen Z audience.
Working with micro and macro influencers.
The importance of having empathy for your customers.

TO LEARN MORE ABOUT GOSPOTCHECK, CLICK HERE.

TO FIND HEATHER LARRABEE ON LINKEDIN, CLICK HERE.

Call LORI JONES and the team at Avocet today to learn about Influencer strategies. 303-678-7102

Episode 262: Reimagine, Reinvent, and Stay Relevant with Allen Adamson, NYU Professor and Co-Founder and Managing Partner of Metaforce

Wed, 08 May 2019 09:00:00 -0600

“The winners in today’s marketplace tend to be better at execution and faster to move.”

Allen Adamson, NYU professor and co-founder and managing partner of Metaforce, is a noted industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology to healthcare and financial services to hospitality and entertainment. With his perspective and depth of experience, Allen helps his clients understand and activate strategies that enable them to shift ahead of the market and the competition, generating long-term value and increased brand equity. He is the author of Shift Ahead, a book that explains how the best organizations recognize when its time to change direction, and how they pull it off while bolstering their brands. Allen is also the author of several other books, including BrandSimple, BrandDigital, and The Edge: 50 Tips from Brands That Lead, and has appeared on Nightline, the Today Show, CNBC’s Squawk Box and The Closing Bell, and on Fox Business Network. He is often quoted in publications including The New York Times, the Wall Street Journal, Advertising Age, USA Today, the Washington Post, and Forbes.

Listen And Learn:

Why every brand needs a visionary at the top.
Lessons learned from the Kodak and Blackberry companies.
The mindset of an effective leader.
The danger of entrepreneurs and leaders getting stymied by “analysis paralysis.”
Why all leaders need to reimagine and reinvent in order to stay relevant.
How to “stay the best in a fast-changing environment.”

TO LEARN MORE ABOUT NYU, CLICK HERE.

TO LEARN MORE ABOUT METAFORCE, CLICK HERE.

TO FIND ALLEN ADAMSON ON LINKEDIN, CLICK HERE.

Episode 261: Defining your Customers’ “Key Reasons to Believe” with Emily Barrett of Walmart eCommerce

Wed, 01 May 2019 09:00:00 -0600

“Be your customer’s voice and their advocate.”

A Colorado native and proud Walmart associate, Emily Barrett is a senior marketing manager who has worked on Walmart’s Grocery Pickup & Delivery business for over four years. She has taken the program from a two-city pilot to a national offering. She is now spearheading Walmart’s Grocery Delivery program, which will be in over 1,600 stores and 200 markets by year-end. She has a passion for marketing and understanding her customer, which allows her to use her analytical and creative side to deliver successful campaigns.

Listen And Learn:

How to balance the need to drive trial while focusing on repeat customers.
Delighting the customer at all points in the sales funnel.
Using data to refine marketing initiatives.
How content impacts an integrated marketing approach.
Taking advantage of your customers’ “idle time.”

TO LEARN MORE ABOUT WALMART eCOMMERCE, CLICK HERE.

TO FIND EMILY BARRETT ON LINKEDIN, CLICK HERE.

Episode 260: Speaking the language of the customer with Joni Huffman of Healthy Food Ingredients

Wed, 24 Apr 2019 09:00:00 -0600

“It’s a short conversation if it’s all about product and price. It’s a long conversation if it’s about solutions.”

Joni Huffman is senior vice president of sales and marketing at Healthy Food Ingredients, LLC. She brings more than 20 years of experience in development of ingredient sales in previously held positions including director of specialty sales for Ardent Mills and director of business development at ConAgra Mills. She has spent her career working in complex matrixed organizations to develop a strategic vision for new and existing commercial ingredients. Her focus is helping leading food manufacturers to develop new products and apply Healthy Food Ingredients’ unique portfolio and technology to develop long term supply relationships. Her emphasis is on leading teams to think more strategically about opportunity development and execution. Along with this comes great facility with agreement negotiation as well as cross-functional team leadership.

Listen And Learn:

• Tips for productive communication with customers.
• Planning for disruption.
• How she embraces innovation while maintaining brand quality in an ever-changing marketplace.
• How to bridge the gap between sales and marketing.
• The importance of taking on a consultative mindset versus a sales mindset.
• The value of “the feedback loop between sales and marketing.”

TO LEARN MORE ABOUT HEALTHY FOOD INGREDIENTS, CLICK HERE.

TO FIND JONI HUFFMAN ON LINKEDIN, CLICK HERE.

Episode 259: Customer solutions and outcomes with Christopher Smith of the Zayo Group

Wed, 17 Apr 2019 09:00:00 -0600

“Take your marketing and sales hat off and put your customer hat ON.”

Christopher Smith is the director of CloudLink & Wide Area Networks Product Marketing & Business Development for the Zayo Group. He is a technology leader with a passion for leading cross-functional teams to solve complex business problems. Christopher specializes in a customer-focused approach to building strategic alliances, channel partnerships and enterprise services design, delivery through customer experience (NPS/CSAT). He has a unique background having navigated and excelled in larger more established organizations like EMC and launching a startup with VCE. During the latter, he co-founded the company and helped drive a $250 million business to become the fastest company in the history of high tech to reach a $1billion run rate while growing 42% year over year and achieving 50%+ market share.

Listen And Learn:

How the sales channel changes for each persona.
Aligning your messaging’s voice to your corporate brand and with what customers expect.
The importance of developing audience personas, especially when launching a go-to-market product launch.
Accelerating the customer journey.
Why it’s important to not talk about what you do, but to talk about why you do it.
Why brands shouldn’t get too technical too quickly.

TO LEARN MORE ABOUT ZAYO GROUP, CLICK HERE.

TO FIND CHRIS SMITH ON LINKEDIN, CLICK HERE.

Episode 258: Creating a Fast and Frictionless Customer Journey with Derek O’Carroll of Brightpearl

Wed, 10 Apr 2019 09:00:00 -0600

“Owning the entire customer experience is more important than the product itself.”

As CEO of Brightpearl, Derek O’Carroll is responsible for the overall company strategy and for delivering on Brightpearl’s mission to automate retail. Brightpearl is a scalable cloud platform designed especially for high-growth multi-channel retailers wishing to automate and integrate their e-Commerce and accounting operations. He has spent his career developing a highly successful track record of creating value to IT companies in EMEA Specialties including building exceptional teams and creating winning environments, simple messaging, zero ambiguity, and a train for excellence. In 1994 he founded Adnet, Ireland’s first online advertising agency building database driven websites and offering SEO services. In 1999 he founded Vordel, which became a leading provider of XML security solutions and was sold to Axway in 2012.

Listen And Learn:

Why 35% of shoppers say that they are less loyal to brands than they were a year ago.
The perfect direct-to-consumer retail experience defined.
Defining customer friction and how to avoid it.
The secret to successful direct-to-consumer retail strategies.
What gets buyers to return to a brand and spend more on their second visit?
The importance of establishing empathy.
Why the human element matters in direct-to-consumer retail marketing.

TO LEARN MORE ABOUT BRIGHTPEARL, CLICK HERE.

TO FIND DEREK O’CARROLL ON LINKEDIN, CLICK HERE.

Episode 257: Creating brand awareness in a competitive marketplace with Stephanie Scapa co-founder of WEYV

Wed, 03 Apr 2019 09:00:00 -0600

“Rather than go against our competition, we have positioned the brand in a different way.”

Stephanie Scapa is CEO and founder of WEYV, a platform that allows users to listen to music, read magazines, and soon, listen to podcasts – all in a single app experience. While competition is fierce with established brands like Spotify, Apple Music, and Amazon, Stephanie is on a mission to unite friends and family through shared access to all entertainment and quality content that binds them together. Not only is she leading efforts surrounding the development of the app, but she is also at the forefront of establishing deals with major record labels and publishing companies to offer their content to consumers via WEYV.

Listen And Learn:

Shares her strategies for competing with the Goliaths in the industry.
Why she chooses not to go head-to-head with the competition.
How she focuses on messaging WEYV’s unique offerings.
The importance of testing and scaling, and then adjusting strategy accordingly.
The importance of broad and honest communication, both internally and externally.

TO LEARN MORE ABOUT WEYV, CLICK HERE.

TO FIND STEPHANIE SCAPA ON LINKEDIN, CLICK HERE.

Episode 256: The 7 Critical Principles of Effective Digital Marketing with Kasim Aslam of Solutions 8

Wed, 27 Mar 2019 09:00:00 -0600

“You should know your customer so deeply that you could play them in a movie and win an Oscar.”

Kasim Aslam, a self-described “digital ninja,” is the founder and chief strategist of Solutions 8. His background is in custom application architecture and development. He has built custom web and software applications for organizations in a myriad of sectors such as the banking industry including the largest privately owned bank in the United States, the healthcare industry including the oldest TPA in the country, and the nonprofit industry as a consultant for a branch of The Gate’s Foundation. Kasim has been a technology spokesperson for Intel and has worked on a contract basis for the United States Army. He has been published in numerous publications, including CRM magazine, Search Engine Journal, and Social Media Today. Kasim has lectured on the topics of Search Engine Optimization, marketing automation, and digital marketing, and has served as a guest speaker alongside Mavenlink CEO Ray Grainger on project management for small businesses. He is the author of the Amazon bestseller, The 7 Critical Principles of Effective Digital Marketing, and his company is a Digital Marketer Certified Partner, a Google Partner, and was recently named a Top 10 Agency by Expertise.com.

Listen And Learn:

About the 7 critical principles of effective digital marketing.
Why empathy is the most powerful facet of marketing.
How to create buyer personas that hit at the heart of customer behavior.
The importance of giving value first…and last.
Always learn, apply, and innovate.
How to create “living plans.”

TO LEARN MORE ABOUT SOLUTIONS 8, CLICK HERE.

TO FIND KASIM ASLAM ON LINKEDIN, CLICK HERE.

Episode 255: Charismatic Personal Branding with Communication Consultant Elizabeth Barry

Wed, 20 Mar 2019 09:00:00 -0600

“It’s not about your education, your knowledge, or your wisdom. It’s about how you portray yourself and how your story is told.”

Elizabeth Barry is known as the Great Positive Change-Maker. Her private business consulting and corporate workshops have wowed hundreds of leaders across the U.S. for over 15 years. She is the author of The Kind Communicator, and she is a master TEDx curator with over 17 events on her resume. Her portfolio boasts hundreds of brand launches and relaunches, both for companies and for leaders who wish to transform their personal brands. Throughout her career, she's run a six-figure marketing agency working with famous artists and entrepreneurs, and badass entrepreneurs. Elizabeth was named Leading BrandPreneur by Leading Women Entrepreneurs in 2017, Top 40 under 40 in Digital Marketing in 2016, and the first Women in Business of the Year in 2012 in Hoboken. She empowers people through her LinkedIn articles, and she is sought after for her masterful advice on leadership and building a tribe with authenticity.

Listen And Learn:

Her nine-step approach to creating an authentic and charismatic personal brand.
What it takes to be a charismatic communicator.
The importance of sharing your truth with the world and authentically telling your story.
The power of “vulnerable coaching.”
How to build a leadership legacy.
Looking at obstacles through a different lens.

TO LEARN MORE ABOUT THE ELIZABETH BARRY CONSULTING AGENCY, CLICK HERE.

TO FIND ELIZABETH BARRY ON LINKEDIN, CLICK HERE.

Episode 254: Cracking the Instagram Code with Viv and Tash of Ace the Gram

Mon, 11 Mar 2019 09:00:00 -0600

“To grow on Instagram you have to actively go out and get your audience.”

Vivien Conway and Tasha Meys, the dynamic duo that is Viv and Tash, are Instagram experts and co-founders of Instagram specialist company, Ace The Gram. They are millennials on a mission: to help everyone reap the infinite benefits of nailing Instagram. Viv and Tash have over 200K net followers on their personal Instagrams and have worked with clients from 70 followers to 1.9 million followers across Australia, the U.S., and New Zealand. They have discovered firsthand how building a dedicated Instagram following can significantly accelerate the success of your personal brand or business. Tash uses her skills in content creation to create thumb-stopping creative Instagram pictures for brands’ Instagram platforms. Viv successfully built her own sportswear brand on Instagram. Through her own experience, Viv learned the best techniques for influencer marketing and has grown multiple accounts from zero to 30K in less than a year.

Listen And Learn:

• How to ensure that each of your social media strategies is targeted to each of your audience profiles.
• The most important element of Instagram messaging.
• The importance of investing in good visual content and creating engaging captions.
• How to build your Instagram following, and build it quickly.
• Creating enticing – but simple – giveaway strategies.
• The top three “must-dos” when creating powerful influencer campaigns.

TO LEARN MORE ABOUT ACE THE GRAM, CLICK HERE.

TO FIND VIVIEN CONWAY ON LINKEDIN, CLICK HERE.

TO FIND TASHA MEYS ON LINKEDIN, CLICK HERE.

Want to know how to capitalize on the power of Instagram? Call LORI JONES and the team at Avocet today at 303-678-7102 to learn more.

Episode 253: PR in 2019 with Keyana Corliss of Tableau Software

Wed, 16 Jan 2019 09:00:00 -0700

“PR is about finding the intersection between what (the journalist) is trying to do, and what you’re trying to accomplish.”

Keyana Corliss is director of global public relations team at Tableau Software, a leading visual analytics company. In her position, she develops messaging, outreach strategy, branding, and positioning for all external communications around company news, product launches, customer conferences, and corporate development activities like earnings and mergers and acquisitions. She helped the company went it went public in 2013, and has secured coverage in such top-tier publications as Forbes, Fortune, Fast Company, Wired, the New York Times, and the Wall Street Journal.

Listen And Learn:

Tips on the right ways to pitch.
The importance of honoring the separation of church and state when it comes to reporters.
Why PR is not just a pitch factory. It’s a partnership.
How powerful content and PR converge.
Why not all PR is landing a great article. Sometimes you don’t want to be in the news.
How PR can create “spikes and unicorns” in your sales traffic and inquiries.

TO LEARN MORE ABOUT TABLEAU SOFTWARE GROUP, CLICK HERE.

TO FIND KEYANA CORLISS ON LINKEDIN, CLICK HERE.

Episode 252: Creating Your Impact Thread with Ann Boyd of Cherwell Software

Mon, 14 Jan 2019 09:00:00 -0700

“People are human and make decisions based on emotional factors.”

Ann Boyd is vice president of corporate communications for Cherwell Software. She describes herself as a purpose-driven person and believes in inspiring people – and companies – to do things differently in the world. Ann is a professional communicator and brand strategist, focusing on facilitating her own and others’ understanding – whether it's about an organization, a technology, a person, or an issue. She has been at the intersection of technology and change management throughout her career. Whether working in media and analyst relations for Microsoft’s server software and first eBooks, or at AOL, witnessing our society's collective adaptation to rapid technological transformation, Ann has always been fascinated by the ability of technology to advance us and push us forward.

Listen And Learn:

Her approach to storytelling.
How to create an “impact thread.”
The importance of articulating your competitive differentiation in the marketplace.
Her three-pronged approach to growing a brand.
Why brands need to connect to something bigger than themselves.
How your social presence can amplify your voice in the marketplace.

TO LEARN MORE ABOUT CHERWELL SOFTWARE, CLICK HERE.

TO FIND ANN BOYD ON LINKEDIN, CLICK HERE.

Episode 251: Creating a Herd of Bulls For Your Brand with High-Performance Leadership Expert David Quick

Wed, 09 Jan 2019 09:00:00 -0700

“Your vision should compel and repel people toward you and away from you.”

David Quick is committed to helping “bulls” (business owners, CEOs, and business leaders) thrive through speaking sessions, executive coaching, organizational coaching, sales training/coaching, and team assessment, development, and hiring. He is a nationally regarded speaker, executive coach, Vistage chair, and a Culture Index Licensee. David is committed to helping “bulls” work fewer hours, be significantly more successful, build stronger professional and personal relationships, and get the "right people in the right seats."

Listen And Learn:

How to create a “vision magnet” that will attract the employees you want.
How to inspire a culture of “bulls.”
His four key steps to harnessing the “power of the herd.”
How to determine what kind of “bulls” you have in your organization.
How to know when an employee is disengaged.
What leaders can do to create more “bulls” in their workplace and grow their businesses.

TO LEARN MORE ABOUT HELPING BULLS THRIVE IN CHINA SHOPS CLICK HERE.

TO FIND DAVID QUICK ON LINKEDIN, CLICK HERE.

Episode 250: The Power of Marketing Funnels with Michelle L. Evans

Mon, 07 Jan 2019 09:00:00 -0700

“Don’t fall into the vanilla trap.”

Michelle L. Evans walked away from her global marketing strategy role at Microsoft in 2012 after a successful 16-year corporate career spanning many industries. Now Michelle helps coaches and experts go from simply surviving to predictably SOLD OUT using the automation power of marketing funnels. Her proven approach helps online business owners stop worrying about where their next sale will come from by creating simple, proven marketing funnels that convert. She has training programs, group programs, done-with-you programs, and VIP done-for-you packages.

Listen And Learn:

Setting the stage for a sale with your marketing funnel strategy.
Ways to find out where your competition’s traffic is coming from.
Why it’s crucial that your marketing funnel strategy is simple and focused.
The big difference between features and benefits.
The importance of remembering that you are always talking to humans that have problems that need to be solved.
Where companies often go wrong when engaging customers.

TO FIND MICHELLE EVANS ON LINKEDIN, CLICK HERE.

Episode 249: Motivational Digital Content with Digital growth strategist Brendan Kane

Wed, 02 Jan 2019 09:00:00 -0700

“LinkedIn is the sniper, targeted approach, social is the shotgun approach. They can both work collectively together.”

Brendan Kane is a growth strategist, speaker, and author of One Million Followers: How I Built a Massive Social Following in 30 Days. He is a digital and business strategist for Fortune 500 corporations, global brands, and celebrities. Brendan started his career in the entertainment industry managing digital divisions for two prominent movie studios. He then went on to build applications, platforms, and campaigns for celebrity clients such as Taylor Swift, Rihanna, and Katie Couric. Brendan is passionate about helping his clients leverage digital platforms to grow their brands quickly and effectively.

Listen And Learn:

His strategies for being heard in a marketplace where over 60 billion pieces of digital content are being shared daily.
His secrets to growing your followers.
How to have dynamic conversations with your customers.
His three-step adaptive process.
How one piece of content can be turned into 100 variations.

TO FIND BRENDAN KANE ON LINKEDIN, CLICK HERE.

Episode 248: Navigating the Higher Education Marketplace with Dr. Janine Davidson of Metropolitan State University of Denver

Mon, 31 Dec 2018 09:00:00 -0700

“We are in a knowledge economy and we have got to continue to invest in our talent.”

Janine Davidson, Ph.D., is the president of Metropolitan State University of Denver, the state’s third-largest public university, serving more than 20,000 students in high-quality, career-oriented undergraduate and graduate academic programs. As president, she has listed her top three priorities as 1) students, 2) students, and 3) students, and has become known on campus for her relatable personality. She’s one of few university presidents who is as comfortable in board meetings as she is playing ping pong with undergraduates. Prior to joining the University, Davidson served as the 32nd undersecretary of the United States Navy, where she managed all Department of the Navy affairs including acquisition, finance, personnel, legislative affairs, research and development, and was responsible for the health and well-being of nearly 900,000 sailors, marines, civilians, and their families.

Listen And Learn:

• The unique challenges facing leaders in higher education.
• Her commitment to meeting a market need in higher education.
• How she put in place a student-focused infrastructure.
• Her approach to “inclusive leadership.”
• How leadership at a university is a hybrid between “being a mayor and being a CEO.”

TO LEARN MORE ABOUT METROPOLITAN STATE UNIVERSITY OF DENVERCLICK HERE.

TO FIND DR. JANINE DAVIDSON ON LINKEDIN, CLICK HERE.

Episode 247: Transformational Leadership With Rob Shallenberger of Becoming Your Best Global Leadership

Wed, 19 Dec 2018 09:00:00 -0700

“One percent of your week will determine what happens with the other 99% of your week.”

Rob Shallenberger, CEO of Becoming Your Best Global Leadership, is one of the world’s leading authorities on leadership and execution. He has trained and coached hundreds of companies around the world, including many Fortune 500 organizations. He served as an F-16 fighter pilot in the Air Force for 11 years and was an Advance Agent for Air Force One. He is co-author, along with his father, of The Transformation Challenge, and works with clients to help them discover how to make communication easier and clearer, live in greater peace and balance, manage time effectively, more persuasively lead others with an inspiring vision, and to embrace change—not fear it.

Listen And Learn:

The 12 Principles of Highly Effective Leaders.
Insights into how companies can create cultures by design not default.
The pre-week planning process that is instrumental in creating productive and engaged teams.
His recommendations for creating a powerful company vision, including that it “should not be dictated from the top.”
How truly effective leaders help their teams understand and manage the process of executing a plan.

TO LEARN MORE ABOUT BECOMING YOUR BEST GLOBAL LEADERSHIP CLICK HERE.

TO FIND ROB SHALLENBERGER ON LINKEDIN, CLICK HERE.

Episode 246: Leadership From Within with Turnaround Specialist Rick Miller

Mon, 17 Dec 2018 09:00:00 -0700

“People should not look up for answers. They should look inside for answers.”

Rick Miller is an unconventional turnaround specialist, sought-after speaker, servant leader, and an expert in driving sustainable growth. For over 30 years he served as a successful senior executive in roles including president and CEO in Fortune 10, Fortune 30, nonprofit, and startup companies, including AT&T Global Services and Lucent Technologies. Throughout his career, he has been recruited from the outside to turn around poor performance in difficult times. His new book, Be Chief: It's a Choice, Not a Title, helps leaders at all levels achieve their true potential.

Listen And Learn:

The five words he uses to define leadership: clarity, influence, energy, confidence, and impact.
How bringing decision making to the lowest point in the organization increases the quality of that decision-making.
How to build your own power compass consistent with your values and your choices.
Why he always starts with “who” first.
The courage of vulnerability.

TO FIND RICK MILLER ON LINKEDIN, CLICK HERE.

Episode 245: Creating Your Brand’s Narrative with Nag Odekar of Great-West Financial

Thu, 13 Dec 2018 09:00:00 -0700

“Strategy is a fancy word for making informed choices to meet your business objectives.”

Nag-Bushan Odekar, vice president and head of marketing/individual markets for Great-West Financial, is a marketing executive with superior analytical/problem-solving skills, creativity, strategic agility, and entrepreneurial drive. He began his financial services career at Fidelity Investments in 1999. Nag also has prior experience as the co-founder and CMO at ForeverCar.com, an online retailer that enables consumers to purchase and finance automobile warranties. Prior to ForeverCar, Nag was vice president of consumer marketing at Aviva (now Athene), a leader in indexed life and annuities, where he led the company’s innovation pipeline and brand strategy.

Listen And Learn:

How connecting to a brand means offering a solution.
Why statistics might be interesting, but they don’t necessarily mean that they will change buyer behavior.
How to know the difference between objectives, strategies, planning, and tactics.
How to create your brand’s narrative.
The importance of creating emotional connections.

TO LEARN MORE ABOUT GREAT-WEST FINANCIAL CLICK HERE.

TO FIND NAG ODEKAR ON LINKEDIN, CLICK HERE.

Episode 244: The Power of LinkedIn with AJ Wilcox of B2Linked.com

Mon, 10 Dec 2018 09:00:00 -0700

“LinkedIn is by far the easiest network in the world to go viral on.”

AJ Wilcox is a long-time digital marketer who fell in love with the LinkedIn Ads platform back in 2011. Since then, he's scaled and managed among the world's most sophisticated accounts worldwide. In 2014, he founded B2Linked.com which specializes in LinkedIn Ads training, consulting, and account management. He is globally recognized as one of the top LinkedIn Ads experts, and he speaks with, trains, presents, and manages advertising campaigns for executives and teams around the world. To date, he and his team have managed >200 LinkedIn Ads accounts, spent a cumulative $110M+ on the platform, and have managed four of LinkedIn's top 10 accounts.

Listen And Learn:

The big difference between organic and paid LinkedIn-only marketing.
His Best Practices for LinkedIn advertising.
How to bring your AMO to your social marketing.
Why he recommends focusing on “matched audiences.”
How to become an influencer on the platform.
Why the currency of the Internet is a comment.

TO LEARN MORE ABOUT B2LINKED.COM, CLICK HERE.

TO FIND AJ WILCOX ON LINKEDIN, CLICK HERE.

Episode 243: Minding the Lingo Gap with Jeffrey Shaw author of LINGO

Tue, 04 Dec 2018 09:00:00 -0700

“Humans are emotional buyers.”

Jeffrey Shaw is the author of LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible. Jeffrey helps his clients understand the "lingo" of their ideal customers they want to reach and the audience they want to impact. Jeffrey believes that to understand the lingo of those you want to attract is to know their essence, their values, and what emotionally triggers them so that you stand out, and that to build a successful business is not about education or even skill set. It's about understanding the culture, mindset, values, and the way of being of those you want to serve.

Listen And Learn:

The five emotional triggers that form the basis for lingo.
How familiarity is the most powerful of emotions when it comes to connecting with your customers.
Why it’s vitally important to deeply and empathetically understand whom you want to reach and to build a business from their perspective.
His ultimate goal when it comes to customer connection.
The importance of understanding your audience’s “secret language.”
How personas and avatars only go so far.

TO FIND JEFFREY SHAW ON LINKEDIN, CLICK HERE.

Episode 242: Creating a Customer-Centric Brand with Manny Rodriguez of UCHealth

Mon, 03 Dec 2018 09:00:00 -0700

“Strategy and branding are one.”

Manny Rodriguez is the chief marketing and experience officer for UCHealth, a nationally recognized Colorado health system comprised of leading community hospitals and the region’s top academic medical center. Manny is responsible for overseeing brand, marketing, advertising, sponsorships, public relations, and patient experience. A seasoned marketing executive with proven success, Manny is an expert in brand positioning and building, consumer marketing, community marketing, and sports and entertainment marketing. At UCHealth, he established sponsorships with the Denver Broncos, Colorado Rockies, Denver Nuggets, Colorado Avalanche, and Colorado Mammoth. He launched a new brand for UCHealth, positioning the health system as patient-centered and innovative.

Listen And Learn:

Why the corporate strategy and the brand strategy have to be the same.
How he has integrated virtual reality into the patient experience.
His tips for how to manage strategy to meet goals.
The importance of involving your employees in delivering your brand promise.
The very purposeful intention behind the brand’s tagline.
Why he doesn’t want to talk about “us.”

TO LEARN MORE ABOUT UCHEALTH, CLICK HERE.

TO FIND MANNY RODRIGUEZ ON LINKEDIN, CLICK HERE.

Episode 241: Harnessing the Love with Gavin Zuchlinski of Acuity Scheduling

Thu, 29 Nov 2018 09:00:00 -0700

“It’s about harnessing the love.”

Gavin Zuchlinski is the founder of Acuity Scheduling, a platform with a mission to be “the slickest way for businesses to automate and manage their appointments online, allowing clients to schedule themselves.” He is a self-professed tech geek and believes wholeheartedly that business should be fun. Acuity Scheduling supports over 50,000 businesses of all sizes, from people working for themselves to major corporations with thousands of employees. The company’s customer support focuses on easy and pain-free scheduling with one-on-one support as they help their client’s businesses grow and thrive.

Listen And Learn:

How he uses audience personas to understand and engage with his core customers.
About his strategic approach to SEO.
How he taps into his customer base of over 70,000 people to help amplify the brand’s message.
The importance of sharing leadership’s vision with all departments so that the brand’s message is conveyed at all customer touch points.
His approach to hiring a remote team.

TO LEARN MORE ABOUT ACUITY SCHEDULING, CLICK HERE.

TO FIND GAVIN ZUCHLINSKI ON LINKEDIN, CLICK HERE.

Episode 240: Digital Knowledge Marketing with Jeff Rohrs of Yext

Tue, 27 Nov 2018 09:00:00 -0700

“Consumers deserve perfect information everywhere.”

Jeff Rohrs is a creative, strategic, and experienced marketing leader with a passion for collaboration, innovation, and building dynamic brands in today's fragmented media landscape. He is the chief marketing officer for Yext and the author of Audience: Marketing In The Age Of Subscribers, Fans & Followers, in which he establishes "proprietary audience development," explores the flip-side of content marketing, and sets forth a modern marketing imperative. The Social Content Marketing Blog named Audience the number one social media marketing book for Academia. Jeff loves nothing more than helping companies navigate the evolving landscape of consumer needs, preferences, expectations across locations, channels, and devices.

Listen And Learn:

How brands can control the factual information available about their service.
Ways companies can take control over the digital knowledge about their locations, their people, and their services.
About the strategy behind branded and discovery search terms.
Ways brands can prepare themselves for the voice-driven and AI-driven future.
How Conversational and Text AI is revolutionizing customer service and make it far more human.
Why it’s important to think about content marketing in its most narrow, most factual way.

TO LEARN MORE ABOUT YEXT, CLICK HERE.

TO FIND JEFF ROHRS ON LINKEDIN, CLICK HERE.

Episode 239: Optimizing Your Brand’s Voice Search with Duane Forrester of Yext

Mon, 26 Nov 2018 09:00:00 -0700

“There are no paved roads where we’re going.”

Prior to becoming the vice president of Industry Insights for Yext, Duane Forrester accumulated over 20 years’ experience in the search and social fields. He is the author of How To Make Money With Your Blog and Turn Clicks Into Customers. Duane has worked in marketing and PR with Caesar’s Palace, run his own websites, communities, and consultancy, and worked for small and enterprise publishers online. Past work includes almost nine years with Microsoft and Bing where he helped run their Webmaster Tools program, as well as the SEO program at MSN. In between the bookends of Yext and Bing, Duane ran operations for Bruce Clay, Inc., one of the oldest names in digital marketing. For several years, Duane’s focus included writing for SearchEngineLand.com, moderating in the original SearchEngineForums.com, and being a board member with SEMPO, where he founded the InHouse Committee and SEMPO’s annual Industry Salary Survey.

Listen And Learn:

His strategies for optimizing voice search and discovery.
How to make your brand the best answer in search.
His definition of what he calls “the truest sense of selling.”
How to position your brand all along the various points of the customer journey.
How to become “the featured snippet” on Google search.
His bold predictions about the paradigm shifts he sees on the MarTech horizon.

TO LEARN MORE ABOUT YEXT, CLICK HERE.

TO FIND DUANE FORRESTER ON LINKEDIN, CLICK HERE.

Episode 238: Easing Your Fears about Cyber Threats with Adam Anderson of Element Security Group

Thu, 15 Nov 2018 09:00:00 -0700

“Cybercrime is real, they are coming to get you, your beliefs about it are getting in the way, but the answer is really, really simple.”

Adam Anderson is CSO of Element Security Group. His 15 years of entrepreneurial startup experience and his knowledge Enterprise Cyber Defense gives him a window into what’s wrong with communication between large and small companies. He combined this knowledge and the good works from the National Institute of Standards and Technology’s Cyber Security Framework to co-author the book Small Business Cyber Security: Your Customers Can Trust You…Right? This book was later turned into an online class by Clemson University, where he is a scholar in residence. Adam is also the author of The Monster Within and co-founded a peer advisory board for chief security officers of Fortune 500 companies. This mix of small and large businesses has positioned Adam as one of the few people in the world to understand the complete supply chain of cyber security.

Listen And Learn:

Why you never want to plot our your cybersecurity strategy in a highly emotional state.
Adam’s recommendations for what to look for when getting a cybersecurity insurance policy.
About the danger of buying into “the illusion of security.”
How it only takes just 15 minutes to ensure that cybersecurity is included in your strategic plan.
About the importance to having a business continuity plan in place that includes strategies for cybersecurity.

TO LEARN MORE ABOUT ELEMENT SECURITY GROUP, CLICK HERE.

TO FIND ADAM ANDERSON ON LINKEDIN, CLICK HERE.

Episode 237: MarTech Tools with Anita Brearton of CabinetM

Tue, 13 Nov 2018 09:00:00 -0700

“Why are you managing 21^st century tools with a 20^thcentury technology?”

Anita is the founder and CEO of CabinetM, a marketing technology management company. CabinetM’s platform makes it easy to find and manage marketing technology. She has spent most of her career as a high tech marketer working for companies from inception to M&A and IPO, and has had extensive experience addressing the marketing challenges that come with fast-growing businesses. In addition to her marketing roles, Anita ran FashionPlaytes, a B2C commerce and gaming company, and co-led Boston Golden Seeds an angel investment group that invests in women-led businesses. She continues to be an active member of the Boston start-up ecosystem as a MassVentures board member, MassChallenge judge, and start-up investor and mentor.

Listen And Learn:

The unique strategic, operational, and marketing challenges facing high-growth, early-stage businesses.
Strategies for full-market penetration.
How to make sense of the enormous database of MarTech products available.
How the “landscape has exploded.”
How to choose the right MarTech tool for you.

TO LEARN MORE ABOUT CABINETM, CLICK HERE.

TO FIND ANITA BREARTON ON LINKEDIN, CLICK HERE.

Episode 236: Video Marketing with Jason Hsaio of Animoto

Mon, 12 Nov 2018 09:00:00 -0700

“Video is changing everything.”

Jason Hsaio is the chief video officer and co-Founder of Animoto (animoto.com), an award-winning online video maker that makes it easy for anyone to create a professional-quality video. Used by millions of consumers, businesses, photographers, and educators, Animoto is deeply rooted in the belief that making videos should be simple, cost-effective, and accessible to everyone. Prior to Animoto, Jason served as a television producer for MTV Networks.

Listen And Learn:

Video is probably one of the most effective forms of communication and can do just about everything.
Why video is the best way to convey the most authentic version of you and your brand.
The strategy behind saving the best for first, not last.
The most important element of any video.
How video can help garner qualified leads to grow your business.
Ways to promote a service through a video marketing strategy.

TO LEARN MORE ABOUT ANIMOTO, CLICK HERE.

TO FIND JASON HSAIO ON LINKEDIN, CLICK HERE.

Episode 235: Video Advertising with Michael Koral of Needls.com

Thu, 08 Nov 2018 09:00:00 -0700

“Social media has by far the best ROI for any advertising that’s out there.”

Michael Koral, a sales and marketing expert, is the co-founder and COO at Needls.com, a social media advertising platform that allows businesses to automatically create, target, and optimize digital ads. Michael leads customer acquisition and operations at Needls. He and his team automate the creation, curation, and optimization of digital ads across Facebook, Twitter, and Instagram through the deployment of the Needls purchase intent engine that monitors social media conversations.

Listen And Learn:

How click through rates double when a video is more natural.
How authenticity creates an entrance to a brand.
About the importance of always – and instantly – responding to customer comments and questions.
The differences in engagement between a static image ad and a video ad.
Video advertising has three times the ROI of a static image ad.
The nuances of pixel code strategies behind social advertising.

TO LEARN MORE ABOUT NEEDLS.COM, CLICK HERE.

TO FIND MICHAEL KORAL ON LINKEDIN, CLICK HERE.

Episode 234: Generous Leadership with Tricia Halsey of the Big Idea Project

Tue, 06 Nov 2018 09:00:00 -0700

“Thinking about leadership is a vastly different thing than doing leadership.”

Tricia Halsey is co-founder and executive director of The Big Idea Project, a company in Denver that is “solving the leadership crisis” in our nation by “raising up a generation of generous leaders who are unafraid to creatively solve challenging social problems.” Tricia builds leaders, teams, and organizations. Wherever she looks, she sees untapped potential and a vision for what could be. She brings the right people to the table and facilitates synergistic connections where all people feel valued, heard, and inspired to do good. Her specialties include building ideas from concept to implementation, developing creative strategies, selling a common cause, enlisting the support and involvement of others, team leadership, building trusting relationships, communicating effectively across differences, and program/project management.

Listen And Learn:

About the “three lenses” that define the Generous Leadership paradigm.
How to work from a place of abundance and empathy.
Finding the sacred in what you do.
Why good leadership comes from a place of being, not from a place of doing.
Why leadership is not about making better workers, but rather about making better people.
A leader has to be the person they want others to be.

TO LEARN MORE ABOUT THE BIG IDEA PROJECT, CLICK HERE.

TO FIND TRICIA HALSEY ON LINKEDIN, CLICK HERE.

Episode 233: Smarter Direct Mail Marketing with Ryan Coté of Ballantine

Mon, 05 Nov 2018 09:00:00 -0700

“It’s so noisy out there, but we still need to be everywhere.”

Ryan Coté is the director of digital services and partner at Ballantine, a third generation family-owned direct mail and digital marketing company based out of Fairfield, NJ. The business was started in 1966 by Ryan’s grandfather and great-uncle, and its mission is to make their clients’ marketing initiatives more successful through expert guidance, flawless execution, and remarkable service. He currently manages the growing digital marketing division, primarily responsible for sales and strategy.

Listen And Learn:

His five effective paid online advertising strategies.
The many ways he gets his message out across multiple mediums.
The nuances of retargeting.
The digital marketing strategies for lead generation.
Why your website’s load speed and mobile speed are so important.
How to boost your content with keyword optimization.

TO LEARN MORE ABOUT BALLANTINE, CLICK HERE.

TO FIND RYAN COTÉ ON LINKEDIN, CLICK HERE.

Episode 232: CALM Business Strategies with Leadership guru Cheryl Leitschuh

Thu, 01 Nov 2018 09:00:00 -0600

“When a woman takes on a business, it becomes part of her skin.”

Cheryl Leitschuh has spent 25 years focusing on leadership development for individuals, teams, and organizations. She has a doctorate in psychology and brings astute insights to complicated situations that provide targeted leadership results. As a Leadership Energy Guru and founder of The Leadership Energy Model, Cheryl is a nationally known speaker on cutting-edge leadership tools and resources. Her recent book, Straight Talk for Smart Businesswomen, became an Amazon best seller in five days in the leadership energy category.

Listen And Learn:

The CALM model of success.
Her five key takeaways that are the foundation of any entrepreneurial small business.
How women small business owners approach business differently.
The ways some women business leaders fail to be profitable because of “the emotional factor.”
Insights into having intentional and focused sales conversations.

TO FIND CHERYL LEITSCHUH ON LINKEDIN, CLICK HERE.

Episode 231: Humanizing the Other with Bob Tipton Transformational Change Architect

Tue, 30 Oct 2018 09:00:00 -0600

“Saying ‘I’m busy’ should not be a badge of honor.”

Bob Tipton, founder and CEO of Team Tipton and organizational transformation architect, has been working as an entrepreneur in professional services since 1986. He is a high-energy, innovative, and insightful transformational change architect, leadership facilitator, keynote speaker, and author. For over 30 years he has been refining Team Tipton’s innovative approach for guiding businesses through future-forward, results-focused transformational change initiatives. With a game-changing approach toward driving strategic growth and positive culture shifts, the Team Tipton model has been successful in sectors including government agencies, public works, utilities, nonprofits, healthcare, and education.

Listen And Learn:

The importance of recognizing the energy we all bring into situations.
The deep value of kindness.
How we have to be brave enough to challenge our own beliefs.
How to see the humanity in others.
The psychology behind the need some people have to “always be right.”
The power of the message in his book, What’s Right, Not Who’s Right.

TO LEARN MORE ABOUT ARC THRIFT STORES, CLICK HERE.

TO FIND BOB TIPTON ON LINKEDIN, CLICK HERE.

Episode 230: Experiential Brand Building with Patrick Scott of Alex’s Lemonade Stand

Mon, 29 Oct 2018 09:00:00 -0600

“The good thing about being strange is that it’s also memorable.”

Patrick Scott rarely does anything halfway. As a sophomore at Harvard, he took a job as a deliveryman for a student-run laundry service; a year later I was elected president of the Harvard Student Agencies, the largest student-run business in the world with over 600 employees and $5 million in annual revenue. After graduating from college, he entered a training program at Kraft Heinz; a year later he had redesigned and managed the forecasting process for sales to their largest client, Walmart. Patrick now works at the Alex’s Lemonade Stand Foundation, an organization that his younger sister, Alex, founded, and that is now one of the largest pediatric cancer foundations in the country. In his role, he leverages data to drive the organization forward – managing the Foundation’s Search Engine Marketing, implementing new Customer Relationship Management software, and developing Key Performance Indicators to use for visual management. He is passionate about confronting new challenges, reconceptualizing systems, and applying data creatively.

Listen And Learn:

About the story behind the brand.
How he balances – and benefits from – multiple generational business perspectives in the nonprofit world.
How he has built the experiential components of the brand.
Ways to leverages NetSuite.
Orchestrating nationwide events to build brand awareness.
How he ties the brand’s value proposition to an experience.

TO LEARN MORE ABOUT ALEX'S LEMONADE STAND, CLICK HERE.

TO FIND PATRICK SCOTT ON LINKEDIN, CLICK HERE.

Episode 229: Bonding vs. Silos with Paul Duncan of Pie Consulting & Engineering

Thu, 25 Oct 2018 09:00:00 -0600

“Our value proposition really has nothing to do with a specific delivery, but rather on the WHY and the HOW we deliver the service to (our customers).”

Paul Duncan co-founded Pie Consulting & Engineering in 1999. As president and CEO, he is the managing partner and leads all aspects of the business including oversight of the corporate office in Colorado and regional offices in Minnesota, Texas, Florida, and California. He has consulted on projects nationwide with services on large commercial property, apartment complexes, specialized building performance testing, as well as large residential developments. Under his leadership, Pie has experienced an average annual growth of greater than 15 percent since 2010 including record performance in each of these years. He attributes the company’s strong performance to building a strong company culture based on values, and having an excellent technical staff and outstanding employees who share the same vision of making a difference for others.

Listen And Learn:

His insights into working across multiple generations in the marketplace.
The company’s four core values.
The four topics his team addresses in every daily huddle.
How he has integrated a business development staff across all boundaries within the company.
How he deploys Emotional Intelligence and Competitive Intercept™ to build brand loyalty.

TO LEARN MORE ABOUT PIE CONSULTING & ENGINEERING, CLICK HERE.

TO FIND PAUL DUNCAN ON LINKEDIN, CLICK HERE.

Episode 228: Demystifying I.T. with Rick Gemereth of Lionel, LLC

Tue, 23 Oct 2018 09:00:00 -0600

“I.T. needs to look at things horizontally; we cannot operate in a vertical because I.T. touches all the departments.”

Rick Gemereth is the chief information officer and senior vice president for Lionel, the iconic American designer and importer of toy trains and model railroads, based in Concord, NC. Rick provides corporate technology leadership and oversees many of the company’s business processes, including ERP and financial systems integration, as well as many other technologies used to streamline the business. Rick’s core focus at Lionel is aligning information technologies with the culture of the workforce in pursuit of the business vision. He is a proven manager who orchestrates solutions that improve the productivity and quality of life for the employees and the customers, and ultimately have a direct impact on the financial success of the organization.

Listen And Learn:

How he continues to market the I.T. department inside the organization so he can extend its reach.
Ways he has kept a multi-generational, nearly 120-year-old brand relevant and vibrant.
The importance of focusing on the memories the brand creates.
How technology has reinvigorated the Lionel brand.
Why it’s important to “simplify and standardize.”

TO LEARN MORE ABOUT LIONEL LLC, CLICK HERE.

TO FIND RICK GEMERETH ON LINKEDIN, CLICK HERE.

Episode 227: Changing Retail Marketing with Visual Search Technology with Ted Mann of Slyce

Mon, 22 Oct 2018 09:00:00 -0600

“Visual search has become table stakes.”

Ted Mann is the CEO of Slyce, the market leader in image recognition and visual search. Slyce has created the first computer vision system for visual product search and has led to customers like Macy's, Home Depot, JC Penney, Neiman Marcus, Best Buy, and Urban Outfitters to deploy image recognition in their apps. Before Slyce, Ted founded SnipSnap, the first mobile app to let consumers save printed coupons to their smartphone and redeem in store. At the time SnipSnap was acquired, it was profitable and the app had five million users, who redeemed more than 250 million coupons. Prior to starting SnipSnap, Ted was digital development director at Gannett, where he led the development of the company's first hyper-local network, daily deal websites, and blog operations, in addition to managing the core news websites.

Listen And Learn:

How he has differentiated Slyce’s technology in a noisy and very competitive marketplace.
Visual search and its impact on human behavior.
How even small retailers can adapt and incorporate a visual and voice search strategy that works for them.
It’s more than the technology; it’s about solving customers’ problems.
How product recognition technology is transforming the whole self-checkout, scan-and-go experience in grocery stores.

TO LEARN MORE ABOUT SLYCE, CLICK HERE.

TO FIND TED MANN ON LINKEDIN, CLICK HERE.

Episode 226: Taking a Brand Stand with Erik Reynolds of Loot Crate

Thu, 18 Oct 2018 09:00:00 -0600

“Brands should have character. Brands should stand up and take a stand and be human.”

Erik Reynolds, vice president of product marketing and communications for Loot Crate, is an 18-year veteran of the video game, tech and entertainment industries. Erik has worked with some of the most impactful brands and talent to help them craft the public story of their IP, and deliver those narratives in an engaging and audience-friendly manner. From executive producing an hour-long special about 50 Cent and hip-hop’s influence on video games for Spike TV to scripting and shooting BTS materials for dozens of games, Erik has leveraged every channel for storytelling to get the job done. Previous collaborators and represented brands include 50 Cent, Katy Perry, Mr. Miyamoto, Wizarding World of Harry Potter, The Legend of Zelda, Pokemon, and more than 100 other games/IP launches supported in his career generating billions in revenue for the companies he’s represented.

Listen And Learn:

The one question that should guide all business decisions.
How brands can “put currency back in the trust bank” and create loyalty and affinity with customers.
The importance of defining the character of your brand.
The elements of impactful crisis communications.
How the company has grown to have over 500,000 subscribers around the world since 2012.
How to take a holistic approach to e-Commerce.

TO LEARN MORE ABOUT LOOT CRATE, CLICK HERE.

TO FIND ERIK REYNOLDS ON LINKEDIN, CLICK HERE.

Episode 225: Selling Expertise and Thought Leadership with Erika Eklund of HGA Architects and Engineers

Tue, 16 Oct 2018 09:00:00 -0600

“Give your teams time to be thoughtful.”

Erika Eklund is director of communications at HGA Architects and Engineers, a national multi-disciplinary design firm rooted in architecture and engineering. The company has more than 850 people in 10 offices from coast to coast and works to make a positive, lasting impact for clients in healthcare, arts and culture, community, corporate, education, government, and energy markets. In her role Erika oversees firm-wide internal and external communications, including brand strategy and media relations. She has an extensive communications and external relations background with creative organizations, and previously served as business developer for HGA’s Arts, Community and Higher Education Practice Group.

Listen And Learn:

The unique challenges of creating a communications strategy for a professional services company.
The “rings of influence” that help build a brand.
Tips for aligning sales and marketing to grow your brand’s top of mind awareness.
Why it’s important to deliver the unexpected along the way.
Her strategies for selling expertise and thought leadership” rather than on selling a product.

TO LEARN MORE ABOUT HGA ARCHITECTS AND ENGINEERS, CLICK HERE.

TO FIND ERIKA EKLUND ON LINKEDIN, CLICK HERE.

Episode 224: Sports Marketing with Kelvin Joseph of Steiner Sports

Mon, 15 Oct 2018 09:00:00 -0600

“People don’t buy from companies, they buy from people.”

As chief marketing officer and chief operating officer at Steiner Sports, Kelvin is at the intersection of sports marketing and finance. A CPA, former CFO, and business owner, he utilizes his extensive experience in business consulting to help businesses grow and profit by identifying and leveraging sports, athletes and major events with a constant eye on the bottom line. Kelvin helps companies – from new startups to Fortune 500s – monetize their marketing spend by determining what sports marketing strategy will benefit the company the most, providing access to the right athletes and properties at the right time, negotiating contracts for the best deals, and measuring and analyzing results to ensure ROI.

Listen And Learn:

• How small and large brands can benefit from sports marketing.
• The benefits to smaller brands of using event marketing to earn implied endorsements.
• Using sports marketing to build audience affinity.
• His recommendations for integrating a sports marketing approach your marketing mix.
• How the power of sports marketing can enhance any product or service.

TO LEARN MORE ABOUT STEINER SPORTS, CLICK HERE.

TO FIND KELVIN JOSEPH ON LINKEDIN, CLICK HERE.

Episode 223: Creating Brand Authenticity with Daniel Alarik of Grunt Style

Thu, 11 Oct 2018 09:00:00 -0600

“I don’t want to lose ourselves and I never want to take the easy path just so we can pick up a little bit more business.”

Daniel Alarik is founder and CEO of Grunt Style, a highly motivated group of veterans and patriots who love three things: “PT, freedom, and bacon.” For Daniel, what you wear is more than just a necessity to be clothed. It's about attitude! Daniel and his team have taken the American fighting spirit and instilled it in everything they do. His mission is to deliver the highest quality, most patriotic apparel on the planet, straight to your front door.

Listen And Learn:

How his love of patriotism guides his vision.
His definition of leadership.
His strategies for positioning, differentiating, and growing top-of-mind awareness for the brand.
How a social media strategy is “the fastest, most inexpensive way of reaching people.”
How he reaches 4-to-6 million people every day through the company’s social media platforms.
Why he would “rather have ten raging fans than 100 associates.”

TO LEARN MORE ABOUT GRUNT STYLE CLICK HERE.

TO FIND DANIEL ALARIK ON LINKEDIN, CLICK HERE.

Episode 222: Back Office Efficiencies with Omnichannel Marketing with Derek O’Carroll of Brightpearl

Tue, 09 Oct 2018 09:00:00 -0600

“When a customer gets a personalized treatment, they tend to buy more.”

Listen And Learn:

Why 91% of retailers have an omnichannel strategy but only 8% feel they have mastered it.
Ways to create personalized experiences across all channels for your customers.
The number one characteristic of a company that is nailing omnichannel.
The importance of understanding and merging data to drive sales.
How to learn from Amazon to change your internal game.

TO LEARN MORE ABOUT BRIGHTPEARL, CLICK HERE.

TO FIND DEREK O'CARROLL ON LINKEDIN, CLICK HERE.

Episode 221: Leadership and Effective Customer Service with Ryan DeWard of Unique Truck Equipment

Mon, 08 Oct 2018 09:00:00 -0600

“Don’t be afraid to over-communicate.”

Ryan DeWard is president and CEO of Unique Truck Equipment, a Michigan-based company that serves the Heavy Duty Trucking industry by providing safety products and tools to help drivers and mechanics work more safely and efficiently. As the company’s leader, Ryan’s responsibilities include strategic planning, sales and marketing, human resources, budgeting, accounting, contract negotiations, and vendor relations. Over the years Unique has grown into a multi-million dollar company and has become proficient in multiple channels including e-Commerce, catalog sales, government sales, and manufacturing/distribution. Under Ryan’s leadership, Unique has positioned itself as a market leader in diagnostics, product knowledge, vendor relations, customer service, pre-sale consultation, and personalized custom solutions.

Listen And Learn:

The communications tips that connect his sales-driven vision with the creative components of the company’s marketing strategies.
The importance of online customer reviews.
How he integrates “old school” marketing strategies with online, e-Commerce solutions.
How he monitors the competition to better engage with his customers.
Creating powerful customer service interactions.

TO LEARN MORE ABOUT UNIQUE TRUCK EQUIPMENT CLICK HERE.

TO FIND RYAN DEWARD ON LINKEDIN, CLICK HERE.

Episode 220: Focusing on the Human Touch with Erin Dwyer of Drunk Elephant

Thu, 04 Oct 2018 09:00:00 -0600

“You might think you know what the customer wants and needs. But, sometimes as marketers, we have to get off our high horse and ask the consumer what they think. You might realize that you don’t know.”

Erin Dwyer, vice president of digital at the skincare brand, Drunk Elephant, is a dynamic marketing executive with a 15-year progressive career and unique blend of experience that bridges gaps at the intersections of digital marketing, strategy, product, and technology. She is a confident strategist with a contagious passion for harnessing online landscapes, web platforms, social sites, and emerging apps and technologies to reach and engage audiences. Her industry experience includes entertainment, CPG, sports, software, gaming, and technology.

Listen And Learn:

How to use your social community to test and confirm messaging.
Why she recommends starting with an owned approach, followed by earned, paid, and shared.
Why all marketing “starts with who you are.”
How to execute quality and a brand’s aesthetic.
The need to prioritize lower funnels vs. upper funnels when implementing a marketing strategy.

TO LEARN MORE DRUNK ELEPHANT CLICK HERE.

TO FIND ERIN DWYER ON LINKEDIN, CLICK HERE.

Episode 219: Digital Shopping and Embracing Change with Justin Sessink of Meijer

Tue, 02 Oct 2018 09:00:00 -0600

“Embrace the change. Be the change.”

Justin Sessink is director of digital shopping and e-Commerce at Meijer, a regional American supercenter chain with its corporate headquarters in Walker, Michigan. He is responsible for leading cross-functional teams to develop and execute Meijer’s overall digital shopping strategy, including technology, operations, fulfillment, and other key aspects of omnichannel offerings. Justin also leads the site merchandising and product teams that support digital shopping. His team crafts the customer experience for Meijer.com as it relates to curbside pickup and home delivery. Justin also served as product manager for e-Commerce technology advancements developed through the Scaled Agile Framework.

Listen And Learn:

About building customer loyalty by focusing on the customer experience.
How he educates his consumers about the company’s innovative digital offerings.
The importance of price and value, assortments, and service and experience in the supermarket industry.
Why it’s important to not spend too much time trying to perfect something.
His strategies for encouraging customer adoption and understanding of the learning curve when it comes to digital shopping.

TO LEARN MORE MEIJER CLICK HERE.

TO FIND JUSTIN SESSINK ON LINKEDIN, CLICK HERE.

Episode 218: Overcoming “Paralysis by Analysis” with Kevin T. Payne Growth & Content Marketing Consultant

Mon, 01 Oct 2018 09:00:00 -0600

“If you’re ‘binge listening,’ but then not actually implement anything that you’ve learned then what have you gained?”

Kevin T. Payne is founder of kevintpayne.com and a growth and content marketing consultant. He helps early-stage startups implement growth marketing campaigns to increase their inbound leads, increase website traffic, and speed up their sales cycles by using marketing automation software. He is the creator of Growth Driven Marketing For SaaS Startups, a 12-week online intensive course for SaaS founders that teaches them how to double their leads, become influencers, and gain their investors’ trust. He also writes for several online publications including HubSpot, BlackEnterprise, Blavity, and Creativelive.

Listen And Learn:

How the power of digital marketing comes from integrating many different strategies.
The importance of creating buyer personas in order to understand your audience.
How to become an influencer in your industry.
How to gain valuable insight into your customers by simply listening.
How not to be overwhelmed by all the amount of information and social media channels to choose from.

TO LEARN MORE CONTENT MARKETING CONSULTANT CLICK HERE.

TO FIND KEVIN PAYNE ON LINKEDIN, CLICK HERE.

Episode 217: “Blue Ocean” Strategies with Marshall Rule of SCOTTeVEST

Thu, 27 Sep 2018 09:00:00 -0600

“I’d rather not hire someone than hire the wrong person.”

Marshall Rule is president of SCOTTeVEST, a company that designs innovative apparel for people who need quick and convenient access to all of their belongings at any time. Marshall’s primary responsibilities in the company are to manage the operations of every department, oversee general brand strategy as well as leverage opportunities to increase market share, and steadily drive monthly and yearly growth.

Listen And Learn:

Why it’s so important to find the right media type to push out a product that has visual appeal.
How to increase the lifetime value of a customer.
How to create an experience for customers that makes them want to come back and become loyal, “platinum-level customers.”
How eCommerce businesses are adding in brick and mortar locations, and vice versa.
Why it’s about more than building trust; it’s about trusting your gut.

TO LEARN MORE SCOTTEVEST CLICK HERE.

TO FIND MARSHALL RULE ON LINKEDIN, CLICK HERE.

Episode 216: Building a Culture That Ensures Longevity with Dr. Gustavo Grodnitzky

Tue, 25 Sep 2018 09:00:00 -0600

“If you want your people to be reliable and have integrity, you must go first.”

Dr. Gustavo Grodnitzky is a speaker, author, consultant, and psychologist whose diverse background brings a unique and multidimensional perspective to his global clients. After obtaining his Ph.D. in clinical and school psychology, he completed post-docs in both cognitive therapy and forensic psychology. He has previously run an inpatient drug rehabilitation unit in a correctional institution and an outpatient mental health center. For the past 15 years, Gustavo has focused his attention on engagements with corporate clients, and he has worked with Global 1000 companies around the world, as well as with smaller, often family-run, businesses. As a consultant and professional speaker, he has delivered more than 1,000 presentations on a variety of topics, including corporate culture, emotional intelligence, anger management, and integrating multigenerational workforces.

Listen And Learn:

Why companies that focus on culture first make more profit, and why companies that focus on profit first make less profit.
The importance of CEOs leading by example.
How to get rid of “the weeds in your garden,” those behaviors that undermine a healthy and productive workplace culture.
Behavioral norms in the workplace.
How to build a culture that ensures longevity.

TO FIND GUSTAVO GRODNITZKY ON LINKEDIN, CLICK HERE.

Episode 215: Defining your brand’s unique position in the marketplace with Chris Connor of Connor Wood Bicycles

Mon, 24 Sep 2018 09:00:00 -0600

“You have to know the difference between apples and orangutans.”

Connor Wood Bicycles, LLC was founded by Chris Connor in 2012 to build wood bicycles that beautifully combine form and function. Chris, now the worldwide expert on building wood bicycles, is a longtime Denver woodworker and cycling enthusiast. After years of experience building classical guitars and designing and building modern furniture, Chris took his love and respect for the beauty, strength, and durability of wood into the realm of bicycles. Connor Wood Bicycles uses a unique combination of sustainably harvested American White Ash, Black Walnut and Kevlar in curved composite laminations throughout its bikes.

Listen And Learn:

How he targets his audiences and creates touch points.
Finding your strengths, finding the arena you belong, and “knowing the difference between apples and orangutans.”
The importance of testing and scaling.
About the unexpected places, he has found his audiences.
How he has used earned media and third-party endorsement to grow his brand.

TO LEARN MORE ABOUT CONNOR WOOD BICYCLES CLICK HERE.

TO FIND CHRIS CONNOR ON LINKEDIN, CLICK HERE.

Episode 214: Remote Work with Liam Martin of TimeDoctor.com

Tue, 18 Sep 2018 09:00:00 -0600

“Instructions should not be easy to understand; they should be impossible to misunderstand.”

Liam is the founder and CEO of TimeDoctor.com, one of the world’s leading time-tracking software for remote teams. He is also the founder and CEO of Staff.com, an outsourcing company that concentrates on providing companies with long-term outsourced labor relationships. Both of these companies are focused on companies getting the best results from their employees, even if they’re working with people who live on the other side of the globe. Liam is a speaker, a writer, a metrics-based marketer, and a consultant for many online businesses concentrating on process design and scaling companies through outsourcing.

Listen And Learn:

The complexities of time tracking for remote employees.
Why the biggest challenge with remote employees is trust.
How to improve and manage efficiency and productivity with remote employees.
The importance and value in taking social media breaks.
How to “empty your brain” and “get in the butter zone.”
How he creates collaboration and culture with his remote team.

TO LEARN MORE ABOUT TIMEDOCTOR.COM CLICK HERE.

TO FIND LIAM MARTIN ON LINKEDIN, CLICK HERE.

Episode 213: Balancing the CEO and the M.O.M. titles with Diana Mueller of Image Audiovisuals

Tue, 18 Sep 2018 09:00:00 -0600

“The more challenges you face, the more confident you are.”

When it comes to the evolving audiovisual industry and witnessing new technological capabilities, Diana Mueller CEO of Image Audiovisuals has a front-row seat. With more than 40 employees in Colorado and Arizona, Diana and her husband and business partner David, have taken part in decades’-worth of live events, ranging from corporate, nonprofit, and medical events to political, entertainment, and sports functions. The company has produced presentations for CEOs and leaders of Fortune 500 companies from all over the country, and helped to craft and manage the AV needs of conferences that featured such noted luminaries as Bill and Hillary Clinton, Bob and Elizabeth Dole, George W. Bush, Dick Cheney, Charlton Heston, and even Michael Jackson.

Listen And Learn:

How a “serving others mentality” is what guides her business, her team, and her leadership style.
The similarities between being a CEO and being a parent.
How she focuses on taking care of her internal and external customers.
The four questions she asks every employee.
Her simple philosophy for getting through sleepless nights and hard times.
The marketing initiatives she’s deployed to keep her customers in the know.

TO LEARN MORE ABOUT IMAGE AUDIOVISUALS, CLICK HERE.

TO FIND DIANA MUELLER ON LINKEDIN, CLICK HERE.

Episode 212: Brand Authenticity with Chad Melis of Oskar Blues Brewery

Mon, 17 Sep 2018 09:00:00 -0600

“Think local first.”

After successfully elevating the Oskar Blues Brewery brand nationally for over a decade, Chad Melis has become a brand of marketing professional uniquely his own. With PR savvy and an uncanny knack for brand strategy, Chad has an ironclad grasp on how to provide clients with a roadmap to meet their individual goals. He thrives on instigating innovative thinking and amplified anthems that resonate with your tribe. As a brand strategist, he works to authentically “dial up” the story and engage audiences that matter.

Listen And Learn:

About his untraditional approach to interviewing.
People-powered “do-goodery.”
How he bridges and builds off the brand’s many extensions.
About Can’d Aid and how it has raised more than $3.4 million.
How the Oskar Blues’ taprooms provide insight into the market, the customers, and the perception of the brand.

TO LEARN MORE ABOUT OSKAR BLUES BREWERY, CLICK HERE.

TO FIND CHAD MELIS ON LINKEDIN, CLICK HERE.

Episode 210: Quality vs. jargon with Jojo Collins of Jojo’s Sriracha on Integrate & Ignite

Tue, 11 Sep 2018 09:00:00 -0600

“There’s the role of tenacity, almost forcing things to happen, really pushing through walls and barriers, but at some point, you have to realize the difference between that and banging your head against a brick wall.”

Jojo Collins started making Jojo's Sriracha back in 2010. She was 26, which made her, as she says, “old enough to know I wasn’t taking care of my body but still young enough to try and do something about it.” She took refined sugar out of her diet for a month and started reading food labels and learning about what she put in (and on) her body. Jojo’s Sriracha is a tiny company, often just a crew of two or three, but she’s had the good fortune to create something truly noteworthy with a big reach. The company has been featured in “Sriracha,” the documentary, and on The Cooking Channel. She recently moved her production from shared kitchens in Brooklyn to a 323-square-foot commercial kitchen in Denver, where she works closely with farms in both Colorado and New Mexico to create a unique green chili sriracha that is indicative of the region.

Listen And Learn:

The difference between quality and jargon.
Why authenticity and vulnerability are key to connecting with her customers and brand ambassadors.
Her simple philosophy of, “fail quick and pivot.”
The importance of developing collaborative relationships.
How smaller brands like her own have an opportunity to bring about some “much-need change in the food system.”

TO LEARN MORE ABOUT JOJO'S SRIRACHA, CLICK HERE.

TO FIND JOJO COLLINS ON LINKEDIN, CLICK HERE.

Episode 209: Lifestyle Marketing with Britton Purser of Vintage Overland Caravans

Mon, 10 Sep 2018 09:00:00 -0600

“It has nothing to do with (the product), it has everything to do with WHY (your customers) want it.”

Britton Purser created Vintage Overland out of necessity, out of “the need to grab that romance, passion, and sense of adventure and take it into the middle of nowhere.” Britton, alongside his two brothers, Cody and Cullen, spend day and night in the studio where they meticulously design, shape and assemble each of their custom caravans by hand. It is Vintage Overland’s desire to preserve the quality and heritage of American craftsmanship.

Listen And Learn:

How to market to your customers’ lifestyles.
Why he takes a “coffee shop” approach to marketing.
The value of PR and third-party endorsement.
The importance of zeroing in on who your customers are.
Why it’s important to thank your employees every day.

TO LEARN MORE ABOUT VINTAGE OVERLAND CARAVANS, CLICK HERE.

Episode 208: The Shifting Roles of Leadership with Rob Andzik of AMERGINT Technologies

Thu, 06 Sep 2018 09:00:00 -0600

“Before you walk a mile in another person’s shoes, you must take your own shoes off first.”

Rob Andzik is president of AMERGINT Technologies, a company that delivers next-generation technologies to the space industry. The company’s mission is simple: be technically focused and customer-supportive. Rob and his team at AMERGINT solve hard problems through innovation and by building intellectual capital that their customers leverage. Before coming to AMERGINT, Rob worked at Lockheed Martin and RT Logic. He is co-chair of the OMG Space Domain Task Force and co-author of the Ground Equipment Monitoring Service (GEMS) specification.

Listen And Learn:

What it takes to create a “sticky” team culture.
How a leader must conduct “the whole orchestra.”
Innovative ways to build trust with customers.
How leadership roles shift as a company grows.
Why it’s important to empower and defend your culture and your team.

TO LEARN MORE ABOUT AMERGINT TECHNOLOGIES , CLICK HERE.

TO FIND ROB ANDZIK ON LINKEDIN, CLICK HERE.

Episode 207: The Science of Selling on Amazon with Jeff Cohen of SellerLabs

Tue, 04 Sep 2018 09:00:00 -0600

“78% of people will actually touch Amazon at some point during their purchase cycle. That means that every brand needs to consider Amazon as part of their marketing plan.”

Jeff Cohen is chief marketing officer at SellerLabs, a cloud-based tool for e-Commerce businesses to source, sell, and provide customer service. Jeff’s goal is to empower small businesses with the tools they need to succeed, provide excellent support and service, and always push to make things better.

Listen And Learn:

The four quadrants of achieving success on Amazon: search, page conversion, advertising, and reviews.
How to create “discoverability” and relevancy for your brand on Amazon.
The three most important elements of your product’s searchability on Amazon.
How to get customers to your product detail page and entice them to make a purchase.
How Amazon reviews help with product refinement

TO LEARN MORE ABOUT SELLERLABS, CLICK HERE.

TO FIND JEFF COHEN ON LINKEDIN, CLICK HERE.

Episode 206: Effective M&A communications strategies with Ed Graczyk of Brocade

Mon, 03 Sep 2018 09:00:00 -0600

“Content should be relatable, emotive, reusable, and snack’able.”

Ed Graczyk is an experienced chief marketing officer for start-up companies as well as a 16-year Microsoft veteran where he launched more than a dozen products worldwide. He has built and led high-performance marketing teams and programs for award-winning consumer, enterprise, and business-to-business-to-consumer products and services. He has deep vertical market experience across Internet and online services, telecom and cable, TV and media, IPTV and Internet video, digital entertainment, and financial services, along with a huge passion for the travel space.

Listen And Learn:

The importance of creating a messaging and positioning framework that speaks to all of your constituents.
Developing a timing cascade of messages leading up to an announcement.
The sales-enablement, channel partners, and employee communications tools he deploys to communicate effectively.
How his team were able to pivot and manage the inevitable roadblocks, setbacks, unknowns, and announcement delays along the way.
How humor can cut through the clutter and create – and increase – memorability.

TO LEARN MORE ABOUT BROCADE, CLICK HERE.

TO FIND ED GRACZYK ON LINKEDIN, CLICK HERE.

Episode 205: Creating a Better User Experience with Scott Kincaid of Usability Sciences

Thu, 30 Aug 2018 09:00:00 -0600

“User experience is where fingers meet technology.”

Scott Kincaid started at Usability Sciences 20+ years ago with a lofty goal to make the world a little more intuitive, one bit at a time. As to be expected in small companies, he has worn many hats including researcher, operations manager, sales engineer, salesforce.com admin, and executive. In his time of user research consulting, Scott has worked for a wide range of companies including Salesforce, Procter & Gamble, Microsoft, and Dell.

Listen And Learn:

The importance of knowing your target market’s tech knowledge.
Why your customers need to know “what’s on the other side of the wall.”
How to listen differently and without prejudice.
The importance of gathering data in the moment, as opposed to focusing on questions about what a customer might do in the future.
Why it’s important to target your indirect competition.

TO LEARN MORE ABOUT USABILITY SCIENCES, CLICK HERE.

TO FIND SCOTT KINCAID ON LINKEDIN, CLICK HERE.

Episode 204: Planning For The Future with Nate Sachs of Blueprints For Tomorrow

Tue, 28 Aug 2018 09:00:00 -0600

“Most business owners have been more conscientious about writing directions and instructions for their babysitters (than they have) with writing contingency plans for their businesses.”

Nate Sachs is the founder and owner of Blueprints For Tomorrow. He has four decades of experience in succession, contingency, and key employee retention, and is also an author, credentialed national speaker, and adviser to over three thousand entrepreneurs. Nate frequently lecturers across the country to business owners on various topics, has published over 200 articles, and is a sought-after expert resource for publications about strategic business planning and exit strategies. Out of 150 speakers in their first year speaking for Vistage International, Nate received the Speaker of the Year award and to date, delivers 75-100 presentations a year.

Listen And Learn:

Why less than 5% of all business owners can walk away from their businesses and maintain the same lifestyle they are currently enjoying.
How he helps business owners simplify and mitigate three of their biggest challenges.
Why it’s difficult for business owners to look at the end of the runway and talk about their mortality.
The most common challenges entrepreneurs face when it comes to succession planning, attracting and retaining talent, and planning for retirement.
How he helps business owners prepare for the unexpected.

TO LEARN MORE ABOUT BLUEPRINTS FOR TOMORROW, CLICK HERE.

TO FIND NATE SACHS ON LINKEDIN, CLICK HERE.

Episode 203: Personal Branding with Julie Broad of Book Launchers

Mon, 27 Aug 2018 09:00:00 -0600

“If you focus on your overall goals, on creating sustainable sales, and on finding your ideal reader you will hit Number One in your category on Amazon.”

Julie Broad, founder of Book Launchers, is an Amazon Overall #1 Best Selling Author, an International Book Award Winner, and recipient of the Beverly Hills Book Award for Best Sales book. As an entrepreneur and successful real estate investor she was also awarded the Top 20 under 40 Award. Book Launchers helps entrepreneurs and professionals build their brand and boost their business by writing, publishing, and selling a top quality book.

Listen And Learn:

• The importance of finding your ideal reader.
• Defining your “unique hook.”
• How outlining goals at the outset makes the process of actually writing a book much easier.
• SMART Goal setting.
• How to define and live your personal brand.

TO LEARN MORE ABOUT BOOK LAUNCHERS, CLICK HERE.

TO FIND JULIE BROAD ON LINKEDIN, CLICK HERE.

Episode 202: The Romance of the Brand with Ryan Martin of W.H. Ranch Dungarees

Thu, 23 Aug 2018 09:00:00 -0600

“The brand is a souvenir of a lifestyle.”

In May of 2017, W.H. Ranch won the Artisan Challenge, cementing owner Ryan Martin in the history books as the Greatest Jean Maker in the World. Ryan is the company’s CEO, CFO, COO, Head Designer, Head Pattern Maker, Head Sewer, Director of Marketing, Creative Director, Head Buyer, Head of Sales, Head of Research and Development, and janitor. Ryan is focused on creating “Heirloom Quality” jeans. For him, this concept conveys the generations of knowledge, five to be precise, that have been passed on to him that are used on every single product from W.H. Ranch Dungarees.

Listen And Learn:

How he combines old world and new world approaches to build his brand.
How focusing on the romanticism of the brand has created a loyal customer following.
The importance of aspirational branding.
Utilizing brand ambassadors to create and push out content.
His strategy for staying true to the brand and delivering on its promise.

TO LEARN MORE ABOUT W.H RANCH, CLICK HERE.

Episode 201: Smart Cities and Emerging Technologies with George Karayannis of CityNOW

Tue, 21 Aug 2018 09:00:00 -0600

“It’s never about the technology and it’s never about the shiny stuff.”

George Karayannis is vice president of CityNOW, Panasonic North America, where he leads a high-performing team providing sustainable community solutions to municipalities and private developers. He is passionate about providing sustainable solutions, emerging technologies, and working with ultra-high performing teams. He has led sales, marketing and BD teams at F100 firms and leading-edge wireless startups, and is an expert in supply and demand-side energy management, selling Smart Grid (DR, EE & RE) and Smart City solutions.

Listen And Learn:

Bridging the social and equity divides with Smart Cities.
How keeping ahead of emerging technology to “navigating Class 5 rapids in a dense fog.
How to create a team where the members join to be part of the vision you are creating.
The importance of embracing ambiguity and uncertainty.
Why your early customers will always be your best salespeople.

TO LEARN MORE ABOUT CITYNOW, CLICK HERE.

TO FIND GEORGE KARAYANNIS ON LINKEDIN, CLICK HERE.

Episode 200: Bringing your heart to work with Luana Rubin of eQuilter.com

Mon, 20 Aug 2018 09:00:00 -0600

"Sometimes we have to have permission from someone else to uncover our own special kind of genius.”

The eQuilter 15,000 square foot warehouse is located in Boulder, Colorado, and has the largest online selection of high-quality quilt fabrics and related products, with over 22,000 products online and in stock. Luana Rubin, who founded the company with her husband Paul, has a 35+ year background in art, design, and retail. Her eye for color and design – and most especially for identifying trends in the industry – has earned her a coveted membership in the Color Marketing Group and turned her into a world traveler. She has worked in New York and Hong Kong, and been a guest speaker on color and design trends at shows and conferences in Thailand, Japan, Italy, Australia, New Zealand, Russia, South Africa, Mexico, France, England, and Canada. eQuilter's charity program has raised $1.5 million, and eQuilter has helped to organize and distribute over 12,000 donated quilts for disaster relief, orphans and cancer patients around the world.

Listen And Learn:

About the myth of the “overnight success.”
The importance of mentorship.
Why asking, “what’s next?” is crucial for a creative entrepreneur.
How she has built her subscriber list to 125,000.
The importance of brand standing.
How she creates loyal customers.

TO LEARN MORE ABOUT EQUILTER.COM, CLICK HERE.

TO FIND LUANA RUBIN ON LINKEDIN, CLICK HERE.

Episode 199: Breaking Good Habits with Dethra Giles of ExecuPrep

Thu, 16 Aug 2018 09:00:00 -0600

“Leaders need to build a bridge from, ‘I want to be,’ to ‘I am.’”

Dethra U. Giles is an international consultant, best-selling author, and highly sought after keynote speaker. She is the founder of ExecuPrep, a global brand that provides coaching, leadership development, and performance improvement in the workplace. She has worked with multiple industries with hundreds of clients and thousands of leaders worldwide. She is the author of Unstuck: Discovering Career Limiting Actions and Breaking Good Habits and many other featured articles. Her books have greatly contributed to the success of many individuals and organizations in both problem solving and goal setting, and in helping to maximize and maintain personal achievement and productivity.

Listen And Learn:

Why the habits that got you where you are today may not serve you any longer.
The most important skill a leader can have.
The need to shift to focus on leadership.
How leaders can be better delegators.
Why it’s important to NOT strive for or expect perfection.

TO LEARN MORE ABOUT EXECUPREP, CLICK HERE.

TO FIND DETHRA GILES ON LINKEDIN, CLICK HERE.

Episode 198: Managing and Thriving in a Multi-generational Workplace with Robby Riggs of Sana Sano Consulting

Tue, 14 Aug 2018 09:00:00 -0600

“Leadership isn’t generational, it’s relational.”

Robby, the founder of Sana Sano Consulting, is a high-performing transformation leader with experience driving change initiatives from startups to Fortune 100 companies. He has shepherded clients through re-orgs, technology implementations, talent evaluation, strategic planning, and multiple acquisitions. He believes in the power of real teams and is passionate about bringing people together to achieve more. He is an engaging, off-the-charts presenter and teacher, sought after in both organizations and at the university level. Robby's first book, Counter Mentor Leadership, which he co-authored with his father, teaches leaders how to be effective in the chaotic, four-generation workplace.

Listen And Learn:

The complexities of managing and leading the four generations currently in the workplace.
Why engaged organizations are safer, and have better employee retention and better bottom line growth.
The benefits of Counter Mentor Leadership.
Why it’s important to be a “next-level communicator,” especially in times of change.
The four most dangerous words a leader can say.

TO LEARN MORE ABOUT SANA SANO CONSULTING, CLICK HERE.

TO FIND ROBBY RIGGS ON LINKEDIN, CLICK HERE.

Episode 197: Connecting with Your Customers to Build Evangelists for Your Brand with Robert Galop of IntelePeer

Mon, 13 Aug 2018 09:00:00 -0600

“Be prepared to iterate.”

Robert Galop is SVP, Product and Marketing, for IntelePeer, where he oversees product strategy and delivery to market of IntelePeer’s leading-edge communications products. His career has been focused on the high-tech industry, including roles in application development, project management, and product and marketing leadership. He drives delivery of successful products by focusing on customer value and end-user experience.

Listen And Learn:

How to maximize the brain trust of your team.
How to turn customers into evangelists.
Connecting the silos within an organization so that each division and team is working together.
The value of listening vs. speaking.
Strategies for creating thought leadership for your brand.

TO LEARN MORE ABOUT INTELEPEER, CLICK HERE.

TO FIND ROBERT GALOP ON LINKEDIN, CLICK HERE.

Episode 196: Raising Mission-Aligned Capital with Jenny Kassan of Community Ventures

Thu, 09 Aug 2018 09:00:00 -0600

“No matter which strategy you take, you still have to have a lot of one-to-one conversations with investors.”

Jenny Kassan has been an attorney for social enterprises for 22 years, and is a certified transformational coach, social entrepreneur, investor, and finance innovator. She specializes in helping mission-driven women entrepreneurs raise capital from like-minded investors. Her formula for mission-aligned capital raising has helped diverse entrepreneurs raise millions of dollars on their own terms. She is the founder and president of Community Ventures, a nonprofit dedicated to community economic and social development. Her new book, Raise Capital on Your Own Terms: How to Fund Your Business Without Selling Your Soul, is a guide to finding investors aligned with your business goals and personal values.

Listen And Learn:

How entrepreneurs can find mission-driven investors.
Why you need to make sure that the way you are raising money is legally compliant.
Her six-step strategy for raising money for your business.
The importance of knowing your non-negotiables.
The value in defining your ideal investor at the outset.
How to read the queues and know when you might be losing a potential investor.

TO FIND JENNY KASSAN ON LINKEDIN, CLICK HERE.

Products don’t sell themselves. It takes marketing to differentiate and establish a need. Call Avocet Communications TODAY at 303-678-7102.

Episode 195: The New World of Disruptive Marketing with Geoffrey Colon of Microsoft

Tue, 07 Aug 2018 09:00:00 -0600

“Be a glass box, not a black box.”

Geoffrey Colon, senior marketing communications designer at Microsoft, works at the intersection of tech, design, media, human behavior, popular culture, trends, and product innovation. He defines himself as a dreamer + doer + thinker. He is the author of the 2016 book DISRUPTIVE MARKETING: What Growth Hackers, Data Punks, And Other Hybrid Thinkers Can Teach Us About Navigating the New Normal. At Microsoft, Geoffrey explores and executes creative data-driven communication and design solutions in the emerging world of media. He is the producer of the weekly marketing podcast for eccentric minds, DISRUPTIVE FM, and has been featured on Cheddar TV, Success magazine, The Huffington Post, The Wall Street Journal, “Marketplace” on NPR, Entrepreneur, Search Engine Journal, Fast Company, Adweek, and Business Insider.

Listen And Learn:

Being “flawsome” should be a goal.
Why businesses that are trying to provide solutions with quick and easy answers are missing the point.
Going beyond the utilitarian to the emotional.
The intersection between marketing and product development.
Why we need marketers that understand and celebrate fringe ideas and things that are weird.

TO LEARN MORE ABOUT MICROSOFT, CLICK HERE.

TO FIND GEOFFREY COLON ON LINKEDIN, CLICK HERE.

It’s not about WHAT you do, it’s about WHY you do it. Call Avocet Communications TODAY at 303-678-7102 and we can help you define YOUR why!

Episode 194: Driving Organic Traffic with Ashlee Colliver of Classy Llama

Mon, 06 Aug 2018 09:00:00 -0600

“It does not matter how great your content is if the Google bots or any of the others can’t properly crawl your site.”

As a marketing veteran, Ashlee Colliver has worked with well over 70 organizations during her 15+ year career. In her career, Ashlee worked to move an entirely offline company to a nearly 100% digital operation increasing revenues with the move by 152%. She also drove a campaign that resulted in fully funding the build of a not-for-profit Hospice House in Harrison, Arkansas, the only one of its kind in the United States. In the past five years, she’s worked inside the e-Commerce space exclusively. Within Classy Llama, Ashlee launched and continues to lead the marketing services team providing marketing expertise to multiple merchants.

Listen And Learn:

How to optimize and secure your organic traffic.
Her multi-phased approach to planning for and launching a website.
The recommended tools for boosting SEO.
The importance of “stage crawl.”
Why making changes, especially during the staged phase of your website launch, can negatively impact your organic search at launch.
How to set up an improvement plan during the post-launch phase.

TO LEARN MORE ABOUT CLASSY LLAMA, CLICK HERE.

TO FIND ASHLEE COLLIVE ON LINKEDIN, CLICK HERE.

Episode 193: Adapting to Changing Global Markets with Bill Graebel of Graebel Companies

Thu, 02 Aug 2018 09:00:00 -0600

“People everywhere have some very common goals. People want more truth and they want more love."

Bill Graebel was appointed the chief executive officer of Graebel Companies, Inc. in 2007, and in 2018 was named as chairman of the board of directors. Under his leadership, Bill has evolved the family-owned company into a multi-national, global workforce and workplace mobility solutions provider for some of the world’s top companies. Today, the company manages nearly 80,000 annual mobility initiations across 165 countries, employs nearly 900 people worldwide, and has become synonymous with the highest quality relocation and workplace services. Bill has been awarded several honors including, “Global Mobility Professional of the Year,” “Maverick of the Year,” and was a finalist for “Corporate Responsibility CEO of the Year.”

Listen And Learn:

How authenticity, transparency, and a values-based style are vitally important to success.
The three elements of his leadership and communication style.
The importance of having your values on display.
How he has positioned his company to be the employer and customer of choice with his team and his suppliers.
About the company’s human-centric values.
How the company has adapted and evolved over the course of its 60+ -year history.

TO LEARN MORE ABOUT GRAEBEL COMPANIES, CLICK HERE.

TO FIND BILL GRAEBEL ON LINKEDIN, CLICK HERE.

Episode 192: Simple Storytelling and Growing Your Brand with Sandro Roco of Bombfell

Tue, 31 Jul 2018 09:00:00 -0600

"Whatever your brand principles are, you have to repeat them till you are blue in the face, and then repeat them even more.”

Sandro Roco is the director of strategic initiatives at Bombfell, a stylish subscription service that helps men keep their wardrobes updated and relevant. He was the second hire on the company’s business team back in a time where, as he says, “paper clips and chewing gum were our primary tools for keeping things together.” Over the years, he has served in various different roles throughout the company, including marketing, customer experience, operations, and data analytics. He deploys a variety of digital, offline, PR, and OOH strategies and helped lead the company’s 20X growth between 2014-2017.

Listen And Learn:

How simple storytelling can grow a brand.
The importance of customer reviews and the power of influencers.
The value of strategic partnerships.
The integrated strategies needed to drive e-commerce traffic.
Why customer retention and reactivation is just as important as customer acquisition.

TO LEARN MORE ABOUT BOMBFELL, CLICK HERE.

TO FIND SANDRO ROCO ON LINKEDIN, CLICK HERE.

Episode 191: Defining KPIs and Strategic Targeting of Ideal Customers with Annie Wissner of Hexagon Mining.

Mon, 30 Jul 2018 09:00:00 -0600

“Taking a ‘spray and pray’ approach puts you in danger of, at best, being ignored by the wrong people, and at worse, the right people opt out.”

Annie Wissner runs marketing for Hexagon Mining, where she has helped transform the business into the first enterprise solution for mines. She has 20+ years in the B2B technology industry, and is a high-energy maximizer with certified project management skills. Both deadline and metric driven, Annie holds herself and her team accountable for delivering results that impact the bottom line. She proudly stands at the forefront as the lines between marketing, sales, and IT disappear and is guiding her team to take the lead in process and technology decisions for the business.

Listen And Learn:

Her strategies for communicating and engaging with multiple audiences.
How she listens to her customers and focuses on their buying journey.
Ways to approach A/B testing that are not expensive or time consuming.
The importance of developing personas of your ideal customers.
Creating relevant and timely content.

TO FIND ANNIE WISSNER ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT HEXAGON MINING, CLICK HERE.

Episode 190: Setting Big PHAT Goals with Dean Lindsay

Fri, 27 Jul 2018 09:00:00 -0600

“Change is inevitable; progress is a choice.”

Dean Lindsay is a top business keynote speaker that has been entertaining, educating, and engaging audiences worldwide for years. He has helped build engaged, progress-based sales leadership and customer service cultures at companies such as New York Life, Ericsson, Golds Gym, Aramark Canada, UCLA Anderson School of Management, the United States Patent and Trademark Office, and Haggar Clothing. His books, How to Achieve Big PHAT Goals, Cracking the Networking Code, and The Progress Challenge, have sold over 100,000 copies.

Listen And Learn:

Establishing having “goal conviction.”
Why many businesses fail to commit to their goals.
The “Six Ps to Progress.”
How to inspire a longing for progress in your team.
Defining “Progress Leadership” vs. change management.
Why businesses need to continuously build upon their “why.”

TO FIND DEAN LINDSAY ON LINKEDIN, CLICK HERE.

Episode 189: Setting a Vision with Morgan Browning of Emergenetics

Thu, 26 Jul 2018 10:00:00 -0600

“It takes a special kind of leader to be moldable.”

Morgan Browning is president of Emergenetics International. He is the driver of the company’s rapid growth and has built a recognizable and impactful global brand. Under his leadership, Emergenetics has been recognized as one of America’s fastest-growing companies by Inc. magazine for the past seven consecutive years. Morgan has spent his entire life understanding the science and application of Emergenetics, and co-authored the 2006 book, Emergenetics: Tap into the New Science of Success, as well as the recently published, Work That Works: Emergineering a Positive Corporate Climate.

Listen And Learn:

The science of determining communication style profiles.
Embracing a diversity of thought and behavior in the workplace.
The importance of considering every communication style when making decisions in your company.
Why accepting the fact that people are different than you is half the battle.
What leaders can do to foster a workplace culture where different communication styles are celebrated.

TO LEARN MORE ABOUT EMERGENETICS, CLICK HERE.

TO FIND MORGAN BROWING ON LINKEDIN, CLICK HERE.

Episode 188: How HR Can Help You Attract A-Players with Hunter Lott of HR 50

Wed, 25 Jul 2018 12:00:00 -0600

“HR is life insurance for your business.”

Hunter Lott is a human resources trainer dedicated to the rights of management and good business decision-making. He has presented to over 100,000 business owners and managers at all levels on topics such as hiring, motivation, leadership, firing, and staying out of court. Hunter is the author of Please Sue Me-The Guide to Safe Hiring and Firing Practices for the Frontline Manager with a Short Attention Span. He serves as HR support for small businesses and a resource for individual leaders in their situational decision-making through his website HunterLott.com. Hunter is an award-winning senior course leader for the American Management Association and is currently a top-rated speaker with the Society for Human Resource Management. Hunter was “Speaker of the Year” for Vistage in 2006 and received a lifetime achievement award from Vistage in 2012.

Listen And Learn:

The biggest mistake managers and business owners make in their employee handbooks.
The misconceptions about exempt and non-exempt employees.
The one question employers need to answer before they attempt to interview and hire A-players.
The importance of the “style points” when it comes to benefits.
Why documentation is so critical in HR.
How Millennials are making us all better managers.

TO FIND HUNTER LOTT ON LINKEDIN, CLICK HERE.

Episode 187: Creating Passionate Customers with Brandon Fuller of Docketly

Mon, 23 Jul 2018 08:00:00 -0600

“We expect obstacles. So, let’s get the cow out of the ditch and build a fence so it doesn’t happen again."

Brandon Fuller is a software engineer with an entrepreneurial spirit. Prior to Docketly, Brandon worked in the communications and collaboration market on industry-first products like Latitude MeetingPlace, Cisco WebEx, Cisco TelePresence, and BlueJeans video conferencing. In his current role, he is responsible for defining the Docketly’s vision and for leading the team to continued growth and success. Docketly was recognized as the #204 fastest growing private company by Inc. magazine. Brandon’s daily objectives entail the technical leadership of Docketly’s service, building a great team and company culture, and providing Docketly’s customers with an amazing experience.

Listen And Learn:

Strategies to commoditize and build a technology platform.
Why change simply for the sake of change is often a good thing.
How taking an earned marketing approach has helped build referrals.
Why he never wants a neutral customer.
How he creates a fun and challenging work environment.

TO LEARN MORE ABOUT DOCKETLY, CLICK HERE.

TO FIND BRANDON FULLER ON LINKEDIN, CLICK HERE.

Episode 186: Feeding Your Niche, with Ben Petersen of Blade HQ

Wed, 18 Jul 2018 08:00:00 -0600

“Some people just think of YouTube as nothing more than cat videos, and that’s where you just have to change your mentality.”

Ben Petersen, marketing manager at Blade HQ, is a guerrilla storyteller with a passion for craftsmanship. Ben has spent the last seven years selling pocketknives on both the B2C and D2C sides of e-commerce, and now manages the in-house creative team at Blade HQ. Accolades include: consistent double-digit revenue growth at Blade HQ, receiving the Best Video Award from the American Marketing Association, and millions of views on YouTube.

Listen And Learn:

YouTube strategies that grow subscribers and viewers.
The importance of feedback to grow a brand.
How cross-channel pollination works to reinforce consistent content across all platforms.
Creating a “hype vortex.”
Why enthusiasm is the most important ingredient to create top of mind awareness.

TO LEARN MORE ABOUT BLADE HQ, CLICK HERE.

TO FIND BEN PETERSEN ON LINKEDIN, CLICK HERE.

Episode 185: Strategies to Make Your Site Easy to Find, with Matthew Clark of Premier Farnell

Tue, 17 Jul 2018 08:07:39 -0600

“It’s the connective tissue that separates good organizations from great organizations.”

Matthew Clark leads Premier Farnell's global digital marketing and e-commerce team, delivering $700 million in yearly e-commerce sales through more than 40 websites serving the Americas (Newark.com), EMEA (Farnell.com) & APAC (element14.com). Matt has held e-commerce, sales, marketing, and customer service positions at Dell, PCM, Saturn, and EDS. In addition to strong commerce efforts, Premier Farnell also has an industry leading online community of more than 500,000 design engineers and tech hobbyists, and was nominated for Internet Retailer's B2B Player of the Year in 2015 and 2016.

Listen And Learn:

How e-commerce is still all about serving the customer just as you would off-line.
Ways to make your site easy to find, easy to use, and compelling to convert.
Trends in voice and natural language processing in organic search.
Ways to approach a content strategy from a community and a commerce perspective.
How to improve site conversion rates and traffic.
How transactions build brands.

TO FIND MATTHEW CLARK ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT PREMIER FARNELL, CLICK HERE.

Episode 184: Creating Alignment Between Sales, Marketing, and Finance, with Raime Leeby Muhle of AlloSource

Mon, 16 Jul 2018 08:00:00 -0600

“Failure is fuel. It is what propels us onward and upward.”

As AlloSource’s Chief Financial Officer, Raime Leeby Muhle oversees all of the finance, accounting, and information technology needs of the organization.

With over 18 years of experience, Raime’s background spans emerging high growth businesses to large and mature organizations. She has held various senior leadership positions with finance and operational responsibilities. Prior to AlloSource, Raime held key leadership positions at Galvanize, Arrow Electronics, and Level 3 Communications.

Listen And Learn:

Why diversity is important when hiring.
How, as a leader, she works to empower her teams.
Ways to work around the natural friction between the sales, marketing, and finance teams in any organization.
The importance of listening, open dialogue, and collaboration between the sales, marketing, and finance teams.
Her definition of a true partnership.

TO LEARN MORE ABOUT BRILLIANCE BUSINESS SOLUTIONS, CLICK HERE.

TO FIND RAIME LEEBY ON LINKEDIN, CLICK HERE.

Episode 183: Aligning SEO Goals and Objectives, with Larissa Murillo of MarketGoo

Thu, 12 Jul 2018 08:00:00 -0600

“’Content is king’ is a very clichéd phrase because it’s true.”

Larissa Murillo is the marketing manager at MarketGoo, an SEO application for businesses looking to optimize their websites for search engines. Larissa is a marketer with a focus on research, growth, and resource optimization. At MarketGoo she is responsible for boosting company profile, profit, and for driving acquisition no matter the resources available. Her focus was previously on mission-critical software for the financial sector and is currently on the SEO SaaS market.

Listen And Learn:

The strategies that help connect the sales-driven vision of executive leadership to the more creative components of marketing.
About the importance of building a solid connection and encouraging communication with the technology and development team.
How social sharing signals SEO that you are creating something of value.
Why you can’t afford to not be on social right now.
The importance of addressing communication roadblocks early and often.

TO LEARN MORE ABOUT MARKETGOO, CLICK HERE.

TO FIND LARISSA MURILLO ON LINKEDIN, CLICK HERE.

Episode 182: Optimizing Your Data to Optimize Your Conversions, with Brian Massey of Conversion Sciences

Wed, 11 Jul 2018 08:00:00 -0600

“The days of ‘launch and pray’ are over. Today it’s ‘launch and knowing.’” Brian Massey of Conversion Sciences.

Brian Massey is the founder and Conversion Scientist™ at Conversion Sciences, as well as the author of Your Customer Creation Equation. His rare combination of interests and experience were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker, and writer. Conversion is the science of turning website visitors into leads and sales. As a Conversion Scientist, Brian has helped dozens of businesses redesign their online strategies and focus their budgets in the places that will deliver bottom-line results.

Listen And Learn:

How to deliver the experience your customers are expecting by using behavioral science and conversion optimization.
Why most optimization strategies are broken and how to fix them.
Why you don’t have to be a data scientist to implement conversion optimization.
Why data only works if there is a culture of experimentation.
The importance and necessity of embracing data.

TO LEARN MORE ABOUT CONVERSION SCIENCES, CLICK HERE.

TO FIND BRIAN MASSEY ON LINKEDIN, CLICK HERE.

Episode 181: Marketing to Motivate, with Brandi Starr of Tegrita Consulting Group

Thu, 05 Jul 2018 08:46:55 -0600

“When you focus on what the person WANTS, you can technically sell something without ever talking about the features and benefits.”

Brandi Starr is the COO and managing consultant of the Tegrita Consulting Group, an Atlanta-based company focused on providing a Return on Marketing Investment (ROMI) and securing their clients’ success. Brandi is a true Modern Marketing Maven. She believes marketing magic happens at the intersection of strategy, creativity, and technology. Brandi's 15-year career has spanned a variety of industries and marketing disciplines. Her expertise includes demand generation and nurture strategy, business process transformation, controlling email frequency, and custom security, and she is the SME for the Higher Education vertical.

Listen And Learn:

How marketing automation is about “right message, right time, right place.”
How to take advantage of the fact that the customer is always plugged in and engaging in different ways.
Using paid search to outwit the competition.
The importance of focusing on the customer experience and the buyer’s journey.
How to take risks, focus on the big picture, and gather data to get the biggest return.

TO LEARN MORE ABOUT TEGRITA CONSULTING GROUP, CLICK HERE.

TO FIND BRANDI STARR ON LINKEDIN, CLICK HERE.

Episode 180: Brand Alignment and Achieving the Personal AND the Personable, with Michelle Levitt of Heil Sound

Tue, 03 Jul 2018 08:00:00 -0600

“Everything needs to feel very personal and very personable.”

Michelle Levitt has been the marketing and creative director for Heil Sound for over 13 years. Michelle’s background is as a musician, an artist, a marketer, and a creator. She knows from experience that personal development is professional development. At Heil Sound, Michelle is responsible for oversight of all advertising decision making, design, and execution; management and presentation of company social media; website layout and design; campaign design for special events and contests; and graphic design of large-scale trade show displays.

Listen And Learn:

Why a sense of humility is so important.
Her success with co-promotional projects with partner brands.
How creating avatars to better understand your ideal customer makes it easier to communicate with them.
The importance of list segmentation.
How content marketing has to be about having one-on-one conversations.

TO LEARN MORE ABOUT BRILLIANCE BUSINESS SOLUTIONS, CLICK HERE.

TO FIND LORI MCDONALD ON LINKEDIN, CLICK HERE.

Episode 179: Building Brand Credibility and Product Solutions, with Brad Smith of Jack Grace

Thu, 28 Jun 2018 09:54:13 -0600

“No one believes it when you say you're cool. But, when someone else says it, everyone believes it.”

Brad Smith is the COO of Jack Grace, a premier golf footwear company specializing in high-quality saddle golf shoes with unique saddles you can swap. Brad has a diverse background in marketing, customer service, strategy, politics, and international retail. Before joining Jack Grace, Brad was at Skullcandy, a hyper-growth consumer lifestyle brand, where he worked on numerous projects to move the company forward, including the company IPO, a strategic rebuild of the customer service department, and overseeing the $10M marketing budget through a major corporate restructuring. He has spent his career diving into problems to get them resolved with short-term and long-term solutions.

Listen And Learn:

Why every “idea guy” needs a good “operations guy.”
How a brand’s number one focus should always be on the customer.
Navigating a very crowded marketplace.
Explaining your value proposition, telling your story, and responding to your customers.
His philosophy and strategies for building brand credibility.

TO LEARN MORE ABOUT JACK GRACE, CLICK HERE.

TO FIND BRAD SMITH ON LINKEDIN, CLICK HERE.

Episode 178: The Importance of Narrowing Focus, with Lori McDonald of Brilliance Business Solutions

Thu, 28 Jun 2018 08:00:00 -0600

“We should always be thinking about how we can make our customers’ lives easier.”

Lori is the founder, president and CEO of Brilliance Business Solutions. Brilliance specializes in B2B eCommerce - setting up websites for manufacturers and distributors that allow their customers to order from them online. Last year the company won a Future 50 award, recognizing the 50 fastest growing companies, from the Metropolitan Milwaukee Association of Commerce, and Lori was awarded a Woman of Influence award from the Milwaukee Business Journal. Before Lori started Brilliance, she was a flight controller at NASA-Johnson Space Center in Houston, TX.

Listen And Learn:

The importance of mobile responsiveness.
How outbound email campaigns can dramatically increase the value of your online marketing strategies.
Why she recommends that businesses should generate at least 10 – 20% of overall website revenue through email marketing.
Creating loyal customers.
How she fosters innovation within her company’s culture

TO LEARN MORE ABOUT BRILLIANCE BUSINESS SOLUTIONS, CLICK HERE.

TO FIND LORI MCDONALD ON LINKEDIN, CLICK HERE.

Episode 177: Taking the Leap and Learning to Trust Your Intuition, with Bri Seeley

Wed, 27 Jun 2018 09:27:12 -0600

“Building your intuition is like building a muscle.”

Bri Seeley is an inspirational woman who supports women around the world to bring their visions to life. Through her signature six-month training outlined in her bestselling book, Permission to Leap (and her podcast by the same name!) she guides entrepreneurs through the process of leaping from the day you commit to your vision, all the way through each stage, up until the day you land softly on the other side of it all. A catalyst, speaker, and author, she is a regular contributor for The Huffington Post and Influencive and is known by many for her compassionate, yet tell-it-like-it-is guidance that creates massive and epic changes in every woman she encounters. Bri has been featured on NBC's The Today Show, Forbes, Inc., Medium, Free Enterprise, Kickstarter, and PBS. In 2016, she received the Outstanding Small Business award from the Los Angeles Mayor's Office.

Listen And Learn:

How to be in control of your “internal state of being.”
How to be “in joy,” even when doing the things that you might not like doing.
The importance of surrendering control so that you can be open to the “nudge from the universe.”
How a lack of commitment creates stagnation.
Why intuition is something that you must actively engage with every single day.

TO FIND BRI'S BOOK, PERMISSION TO LEAP, CLICK HERE.

TO FIND BRI SEELEY ON LINKEDIN, CLICK HERE.

Episode 176: The Importance of Customer Service with David Sasson of overstockArt.com

Mon, 25 Jun 2018 08:00:00 -0600

“It’s about building the cathedral rather than laying the bricks.” David Sasson.

David Sasson is the president of overstockArt.com. His strengths are business strategy, innovative solutions, marketing and sales, and general business management and leadership. His leadership focus is on building a team of individuals that are committed to their growth goals and the exciting environment that they are building.

Listen And Learn:

The rewards of going above and beyond for your customers.
His philosophy of building cathedrals rather than laying bricks.
The value of personally reaching out to your most important customers to get honest feedback.
Building customer count and brand affinity.
The importance of repeat customers.

TO LEARN MORE ABOUT OVERSTOCK ART, CLICK HERE.

TO FIND DAVID SASSON ON LINKEDIN, CLICK HERE.

Episode 175: The Common Language of Data with Jay Wilder of Datorama

Mon, 25 Jun 2018 08:00:00 -0600

The only constant in marketing today is that change is here.

In his role as director of product marketing at Datorama, Jay Wilder supports more than 2,000 leading brands, agencies, publishers, and platforms worldwide, and brings a radically different approach to marketing analytics with an (AI) machine learning powered end-to-end platform that integrates, standardizes, and visualizes marketing data for deep analysis and insights. He is an expert on digital marketing, content marketing, customer stories and community building, sales enablement and readiness, market/competitive analysis, and all things data-driven marketing.

Listen And Learn:

How Datorama uses data to inform, focus on the details, and then to focus out and tell a story.
The impact of data-driven marketing on brands.
How to standardize, integrate, and automate all of your data.
The importance of understanding data manipulation, data integrity and accuracy, and data ownership.
How to deal with the “bottleneck of data.”

TO LEARN MORE ABOUT DATORAMA, CLICK HERE.

TO FIND JAY WILDER ON LINKEDIN, CLICK HERE.

Episode 174: The Customer Experience and Creating Content That Drives Intent, with Steve Weiss of MuteSix.

Tue, 19 Jun 2018 08:00:00 -0600

Content Creation is About “Figuring Out What Solution the Piece of Content is Going to Solve.”

Lifelong entrepreneur Steve Weiss is founder of MuteSix, a performance marketing powerhouse and the most awarded Facebook social advertising agency in the U.S. In 2017, MuteSix was named one of Inc. magazine's “Best Workplaces” and ranked #341 on the Inc. 5000 list of fastest-growing private companies. Steve is a highly regarded speaker on entrepreneurship, eCommerce, and Facebook advertising. He has been a featured speaker at Mumbrella, Affiliate World Europe, the Digital Growth Summit, the Seller Summit, and can be heard weekly on the “Spend $10K a Day” digital media podcast.

Listen And Learn:

About the intersection between shared media and content creation.
How people engage with content and his strategies for content amplification.
The importance of defining the solution a piece of content is going to solve.
About the tumultuous and ever-changing world of Facebook.
How to use social selling strategies to drive customer acquisition.

TO LEARN MORE ABOUT MUTESIX, CLICK HERE.

TO FIND STEVE WEISS ON LINKEDIN, CLICK HERE.

Episode 173: How Phenomenal Leaders Inspire Teams with International Business Coach Howard Partridge

Mon, 18 Jun 2018 08:00:00 -0600

Everything rises and falls on leadership. In a business, you need systems, you need people, and you need leadership.

Howard Partridge is an international business coach, #1 Amazon bestselling author, and an in-demand conference speaker. He grew up on welfare, started his first business out of the trunk of his car, and went on to create a multimillion-dollar, turnkey enterprise. He has owned nine small businesses, and for two decades has helped small business owners revolutionize their businesses and have more freedom in their lives. His new book is The Power of Community: How Phenomenal Leaders Inspire Their Teams, Wow Their Customers, and Make Bigger Profits. It includes a proven, step-by-step approach to transforming your organization — by tapping into the human need to connect and feel valued by others.

LISTEN AND LEARN

How every organization, large or small, no matter its service or product, depends on one critical element for success: its people.
Partridge’s six key elements to leverage the power of connection.
The three keys to phenomenal leadership: Support, encouragement, and accountability.
How to support your employees and help them reach their goals.
How to be a servant leader.

TO FIND HOWARD ON LINKEDIN, CLICK HERE.

TO FIND HOWARD’S BOOK: THE POWER OF COMMUNITY: HOW PHENOMENAL LEADERS INSPIRE THEIR TEAMS, WOW THEIR CUSTOMERS, AND MAKE BIGGER PROFITS, CLICK HERE.

Episode 172: Driving Revenue using Data, with Holly Gage

Wed, 13 Jun 2018 08:00:00 -0600

“Data is the heart of technology. Without insight and data into buyer behavior, you can’t increase revenue.”

Holly Gage is a UK-based independent marketing consultant. She has worked in B2B marketing for almost 20 years, including for companies such as Bluewolf (a partner with Salesforce), and as head of Marketing Services for EMEA. She has developed marketing strategies and executed campaigns across Europe, Asia, and North America, and is passionate about helping organizations make sense of marketing technology, and use it to improve the way they engaged with their customers.

Listen And Learn:

How marketing automation is much more than an email platform.
Why you can’t increase revenue without data and insight into buyer behavior.
The three communications tips she has learned that connect a sales-driven vision to the more creative components of marketing and growing a brand.
How an organization can integrate its marketing technologies and tie them back to their business strategies.
Where organizations often fail in their marketing automation and how to avoid the same mistakes.

TO FIND HOLLY ON LINKEDIN, CLICK HERE.

Episode 171: Becoming the Leader you want to be, with Jeff Piersall of SCB Marketing

Tue, 12 Jun 2018 08:00:00 -0600

Effective Leadership Start by Becoming the Person You Want Everyone Else to be

Jeff Piersall is founder and CEO of SCB Marketing. He has devoted his career to inspiring, motivating, and connecting entrepreneurs, business leaders, and communities through his four business journals, numerous specialty publications, marketing services, and speaking engagements. Jeff co-authored the book, Dogs Don’t Bark at Parked Cars: Your GPS in an Era of Hyper-Change, a motivational guide for success in a continually changing business environment that transcends generations and professions.

LISTEN AND LEARN:

The 5 Competencies for Building Trust
The Ten Proven Qualities That Effective CEOs Share
What the Workforce Has Lost Because of Too Much Technology
The Importance of Having Personal Relationships with Your Clients
The Difference Between Faith and Fear

TO LEARN MORE ABOUT SBC MARKETING, CLICK HERE.

TO FIND JEFF PIERSALL ON LINKEDIN, CLICK HERE.

Episode 170: Driving Traffic to Amazon with, Fahim Naim of e-Shopportunity

Mon, 11 Jun 2018 08:00:00 -0600

DRIVING TRAFFIC AND LEVERAGING YOUR BRAND ON AMAZON

BIO:

Fahim is founder of the San Francisco-based eShopportunity, an e-commerce growth consulting firm. Prior to starting his own business, he was a category manager at Amazon where he owned and managed a multi-hundred-million-dollar category and one of the largest categories in the U.S. During his tenure, he was able to grow his business >50% despite a flat market. Fahim founded eShopportunity in 2014 to help brands better understand and grow their online business. Fahim has spoken at several leading e-commerce conferences and has been a featured guest on many webinars and podcasts.

LISTEN TO THIS EPISODE TO LEARN…

How 55% of customers use Amazon to research products before they make a decision to buy.
How to get impactful customer reviews on Amazon.
How to get customers to find your product, how to convert customers, and how do continue to drive traffic both on and off Amazon.
All about the strategy behind pricing, advertising, traffic, and fulfillment.
How Amazon can help you transform your business.

TO LEARN MORE ABOUT e-OPPORTUNITY, CLICK HERE.

TO FIND FAHIM ON LINKEDIN, CLICK HERE.

Episode 169: The Strategy Behind Omnichannel Marketing with Matt Rhodus of NetSuite

Thu, 07 Jun 2018 08:00:00 -0600

“Retail is not dying; it’s changing. It’s the smart brands that are moving beyond the traditional model of ‘walk in a store, buy something, leave store.’”

Matt Rhodus is director and industry principal for Strategic Initiatives at NetSuite, the world's leading provider of cloud-based business management software. Matt helps lead and manage the retail apparel, footwear, and accessories vertical and the cross-functional team that represent the NetSuite AFA across all products. He is focused on closing new business, delivering growing existing business, delivering product to meet current and future customer needs, solutions Innovation, sales and pipeline building, market position, messaging and awareness, as well as customer delivery and success.

Listen And Learn:

Defining omnichannel marketing.
The shift to creating an “experiential retail.”
The myth of the “retail apocalypse.”
How your physical store needs to be an “inspirational site” and part of the customer experience.
How NetSuite is helping small brands “act big” and big brands to “act small.”

TO FIND MATT ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT NETSUITE, CLICK HERE.

Episode 168: Building a Vintage, Heritage Brand, with Tony Drockton of Hammitt

Wed, 06 Jun 2018 08:03:32 -0600

“Getting people to connect and tell their stories about your brand is the Holy Grail of after-transactional marketing.”

Tony is the driving force and creative genius behind Hammitt, a true American luxury brand based in Los Angeles. A lifelong entrepreneur, Tony established his pattern of success early, through his startups in the construction and finance industries, before moving on to high fashion. Tony’s primary goal at Hammitt is to create a successful American brand built on the European model where design and craftsmanship lead, and product is made to order and crafted for a lifetime. Tony is respected for his business success and remembered for his endless optimism, inspiring positivity, and ever-present smile.

LISTEN AND LEARN:

The Three Cs of Hammitt.
Why he encourages and celebrates mistakes.
His unique take on what it means to be an entrepreneurial leader.
The goal of after-transactional marketing.
How to build lifelong customers.

TO FIND TONY ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT HAMMITT, CLICK HERE.

Episode 167: Embracing Change, with Caitlin Halpert of 3Q Digital

Fri, 01 Jun 2018 08:00:00 -0600

SHOW NOTES

Caitlin Halpert is the Growth Engineer at 3Q Digital. She’s responsible for driving growth, efficiency, and new ideas to enable 3Q to best serve current and future clients. She has worked in digital marketing since 2011 and held positions at Dealer.com and iSearchMedia before joining the 3Q team in March 2014. Her experience includes management of paid search, paid social, comparison shopping, Amazon Marketing Services, YouTube, and Display. She’s worked with a variety of clients from eCommerce to subscription services to B2B lead generation.

Caitlin specializes in data-focused digital marketing experimentation to push past “best practices” to drive the performance for agency clients. As an industry thought leader, she has spoken at HeroConf, SEMpdx, and SMX East, West, and Advanced.

Listen and Learn:

What leadership qualities are needed to navigate a team through a changing business climate
What the ins-and-outs of a pay to play market are
Why you must be nimble to be successful with digital marketing
How to design your campaigns around who your customers are
Why it is imperative that your marketing team and sales team are aligned

TO FIND CAITLIN ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT 3Q DIGITAL, CLICK HERE.

Episode 166: Articulating Your Company's Value, with Debbie Ermiger of DXC Technology

Thu, 31 May 2018 09:10:28 -0600

SHOW NOTES

Debbie’s career has been focused on creating discipline around delivering the best possible technology experiences for team members within large corporate environments. She has worked in Marketing, Communications, IT and in Business Units - both internally and on customer accounts. She has led teams who developed companywide assets such as a brand resource center, an internal social network, and a personalized IT self-help portal.

Listen and Learn:

Why leaders need to be good communicators
How to articulate the company's values to your team
What it takes to get your team on the same page
How to build a loyal customer base
Why a leader needs to be able to pivot quickly

TO FIND DEBBIE ON LINKEDIN, CLICK HERE.

Episode 165: Get Aligned with Ken Schuetz, of Aligned Influence

Thu, 24 May 2018 14:33:35 -0600

SHOW NOTES

Ken Schuetz is the CEO and founder of Aligned Influence Consulting and the creator of the Aligned Influence model. Ken is the author of many articles and of a soon-to-be released book which documents the Aligned Influence model and its application in organizations that have boards and executive teams.

Ken utilizes his 25-years of experience as an executive in higher education, multiple years as board leadership, and an academic background in organizational communication to help organizations achieve the effectiveness that they and their communities of interest desire. Ken's work in organizational leadership has extended to many organizations across the United States: profit and nonprofit, faith-based, and secular.

Listen and Learn:

How aligning your organization will take it to level
Why aligning your organization can improve communications between the team and the broad members
What the best ways to drive the effectiveness of your organization
How to pick the best board members for your organization

TO FIND KEN ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT ALIGNED INFLUENCE, CLICK HERE.

Episode 164: Gaining Control of Digital Marketing, with Kellie Sakey of Unified

Tue, 08 May 2018 09:04:33 -0600

SHOW NOTES

With over 13 years of global digital media experience, Kellie has worked at some of the industry’s top agencies and media organizations including Publicis, Universal McCann, and News Corporation. With her various strategic and client service roles, Kellie brings a wealth of experience ideating, executing and analyzing innovative advertising campaigns.

In her role as the Vice President of Advertising at Unified, she oversees the Strategy, Account Management, and Campaign Management teams that provide best in class Advertising Services for some of the world’s largest brands. Kellie was recently named as one of MarTechExec’s ‘50 Women You Need to Know in Martech.

Listen and Learn:

How to find and hire the best talent for your team
What Facebook’s new privacy settings mean for social media marketing
How to align core goals with social media strategy
Where does social media fit into a brand strategy
How has social media become a sales channel

TO FIND KELLIE ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT UNIFIED, CLICK HERE.

Episode 163: Creating Moments for your Customers, with Rick Martira Of Unified

Mon, 07 May 2018 07:41:41 -0600

SHOW NOTES

With over a decade of experience in digital advertising and marketing, Rick Martira has extensive knowledge in emerging media and creating effective marketing strategies for global brands. Rick joined Unified in 2011, where he currently serves as VP of Marketing and leads all product marketing, content and marketing strategy for the company. Prior to his time at Unified, Rick worked for some of the top advertising agencies including MediaCom, Omnicom and Digitas, where he deployed successful campaigns and strategies for brands such as Delta, Hasbro, Electronic Arts, Ghirardelli and more.

Listen and Learn:

How to use social advertising to bring a product to market
How paid advertising on Facebook is changing
Why paid and organic social work better when used together
How to strengthen your digital marketing approach

TO FIND RICK ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT UNIFIED, CLICK HERE.

Episode 162: Be a Brave Leader, with Kimberly Davis of OnStage Leadership

Tue, 01 May 2018 13:06:46 -0600

SHOW NOTES

Kimberly Davis life on the stage has taken many forms, forging a circuitous path that has given her more than 25 years experience in front of groups and audiences of all sizes. Her rich career includes work as a professional actress; designing and leading cross-cultural workshops throughout Japan; Customer Experience Programs in the US, UK, France, Germany, and Hong Kong; and employee engagement/leadership development workshops for a multitude of Fortune 500s throughout the US.

An expert on authentic leadership, Kimberly shares her inspirational message of personal power, responsibility, and impact with organizations across the country and teaches leadership programs worldwide; most notably, her program OnStage Leadership which runs in NYC and Dallas, TX. Clients include GE, Merck, Pepsico, Hills Pet Nutrition, The Federal Reserve Bank of Dallas, TGI Fridays, Southwest Airlines, JCPenney, and many more.

Additionally, Kimberly currently teaches Authentic Influence and Executive Presence for Southern Methodist University's (SMU) Cox School of Business Executive Education Program, and partners with SMU in teaching for the Bush Institutes Women's Initiative Fellowship program (empowering female leaders from the Middle East) and for the National Hispanic Corporate Council.

Listen and Learn:

What it means to be a brave leader
How theater technique can improve your leadership skills
The importance of listening
Why your employees need to be heard

TO FIND KIMBERLY ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT ONSTAGE LEADERSHIP, CLICK HERE.

TO FIND KIMBERLY'S BOOK: BRAVE LEADERSHIP: UNLEASH YOUR MOST CONFIDENT, POWERFUL, AND AUTHENTIC SELF TO GET THE RESULTS YOU NEED, CLICK HERE.

Episode 161: Fundamental SEO with Phil Singleton of Kansas City Website Design & SEO

Mon, 30 Apr 2018 06:34:34 -0600

Phil Singleton is a self-described “SEO grunt” obsessed with tweaking websites for search engine optimization and functional performance. He is a Duct Tape Marketing Certified Consultant and holds a B.S. in Finance from Fairfield University, as well as an MBA from Thunderbird, The Graduate School of International Management in Phoenix, Arizona.

Phil is a co-author of the award-winning, Amazon best-seller The Small Business Owner’s Guide To Local Lead Generation and author of the Amazon best-seller How To Hire A Web Designer: And Not Get Burned By Another Agency.

In addition to providing inbound marketing consulting services to companies across the United States, Phil provides custom SEO-friendly websites under the brand Kansas City Web Design® at KCWebDesigner.com and online marketing and search engine optimization services under the brand Kansas City SEO® at KCSeoPro.com.

Phil is an active blogger, and his content has been featured at Duct Tape Marketing, Freshbooks, SEMRush.com, Ahrefs.com, AdvancedWebRanking.com, WebDesignerDepot.com, and many local Kansas City and Midwest regional print publications and media sites.

Over the course of his career, Phil has helped dozens of US start-ups and tech companies raise millions of dollars in strategic venture capital investment and cross-border licensing agreements in the Asia Pacific region; run the global retail and online sales divisions for a best-selling line of consumer software products; and started a software company in Asia, raising over $1M in venture capital funding, growing it to profitability with 25 employees, and then selling it three years later. The latter experience is what got him into SEO and Internet marketing — in short, by following the ROI trail to SEO.

Listen and Learn:

What are ins and outs of marketing on Google
How to use SEO correctly
What are the secrets behind Google rankings
How to set your website up for success
What Google's role is in the sales funnel

TO FIND PHIL ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT KANSAS CITY WEBSITE DESIGN SEO AND TO FIND PHIL'S BOOKS, CLICK HERE.

Episode 160: Anticipating Need, with Kerry Bianchi of Visto

Tue, 24 Apr 2018 11:32:17 -0600

SHOW NOTES

As President and Chief Executive Officer of Visto, Kerry is responsible for driving strategic direction and business execution across the entire organization. Kerry joined Collective (now Visto) in 2015 and held the roles of both Chief Operating Officer and President before assuming the CEO role in 2017. She is a 2017 Silver Stevie Award winner for “Female Executive of the Year, Business Services – Computer Services and Software” as well as a past winner of Brand Innovators “Top 50 Women in Brand Marketing.”

Kerry brings to Visto over 25 years of experience in media, advertising, and consulting. Prior to Visto, she was at E*TRADE Financial overseeing the company’s paid media, agencies, martech, and analytics partners. Prior to that, she was Managing Director for the global media management consulting division at Accenture, leading business development and services for its enterprise media and analytics practice. Earlier in her career, Kerry held senior leadership roles at Reader’s Digest, Time Inc., Hill Holliday and TBWA Chiat Day.

Listen and Learn:

How to anticipate a client's needs
Why working at an agency makes a marketer more well rounded
The balance between being right and being right now
How to create valuable content

TO FIND, KERRY ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT VISTO, CLICK HERE.

Episode 159: A Digital Transformation, with Min Wang Of Brocade Communications Systems, Inc

Wed, 18 Apr 2018 08:00:00 -0600

SHOW NOTES

Min Wang is Vice President of Digital Marketing for Brocade globally, where she leads the teams responsible for the company’s digital and customer experience transformation, marketing operations, online marketing, Web, Search, demand generation and pipeline, marketing technology, data, and analytics.

Min has 20 years of high-tech industry experience spanning software, hardware and cloud services. As a transformative, passionate and result-driven marketing executive, Min has a track record of successfully leading customer experience and digital transformation across global IT and marketing organizations. She is obsessed with data and technology, and use them to grow revenue and improve marketing efficiency. She is also proficient in building and leading highly-motivated multi-disciplinary global teams.

Listen and Learn:

How to bridge the communication gap between sales and marketing
Why B2B brands need digital marketing
How the customer journey can improve a brand's marketing efforts
Why integrated marketing is so powerful

TO FIND, MIN ON LINKEDIN, CLICK HERE.

Episode 158: One Size Does Not Fit All, with Jeremiah Smith of SimpleTiger

Tue, 17 Apr 2018 09:41:37 -0600

SHOW NOTES

Jeremiah Smith is the Cofounder and CEO of SimpleTiger, a boutique digital marketing agency that specializes in SEO for entrepreneurs. For 11 years, Jeremiah has helped companies like Segment.com, Shopify, NBC, MTV, E*Trade, LG, and Sports Illustrated see significant gains in their search results, organic traffic, and revenue. During his time growing SimpleTiger, Jeremiah has seen first hand how clients have been unnecessarily burned by other agencies in the past or confused by misleading SEO strategies.

The SEO industry is plagued with a lot of smoke and mirrors, blackhat techniques, and a lack of transparency. Jeremiah’s mission is to open up about what many other SEO marketers and agencies won’t share - the practices and frameworks that actually work. Why share this? Because transparency is much needed in an industry where sharing is typically frowned upon.

Listen and Learn:

How to combine marketing and sales efforts for maximum result
What the difference between SEO and SEM is
How goals can be achieved with Jeremiah's three-part framework
What negative SEO is
Why keyword stuffing should not be part of a website's SEO

TO FIND, JEREMIAH ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT SIMPLETIGER, CLICK HERE.

Episode 157: Paving the Way, with Kae Penner Howell of Green Chef

Wed, 11 Apr 2018 07:35:41 -0600

SHOW NOTES

Kae Penner Howel is currently the Creative Director for Green Chef, the first certified-organic meal kit company, Kae has many years of experience leading teams and inspiring great work on global brands. At Green Chef, Kae leads a multi-disciplinary team developing advertising, photography, video, packaging, and content for a wide array of marketing platforms.

Before that, at DanoneWave, Kae led an award-winning in-house creative agency focused on design, storytelling and creative strategy. Kae specializes in creative brand positioning and equity work, helping to bring every brand’s essence to life, establishing a strategic advantage.

Kae’s passion is making smart, beautiful things that people can’t ignore. Before working in the natural foods industry, she worked at creative agencies in both Chicago and Denver. As a strategic leader, Kae inspires others to find their best creativity and bring it to life.

Kae is a published writer, has been an adjunct professor at several colleges, and holds a B.A. in English Literature from Mundelein/Loyola, and an M.A. in English from Northwestern University.

Listen and Learn:

How to cut through the noise
Why data needs to be the foundation of your creative concepts
How to connect sales and marketing teams
Why a consistent voice is imperative to a marketing strategy
How learning from your customers' journey will improve your message

TO FIND KAE ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT GREEN CHEF, CLICK HERE.

Episode 156: Integrating Innovative Technology, with Annie Eaton of Futurus

Thu, 05 Apr 2018 08:00:00 -0600

SHOW NOTES

Annie Eaton is the founder and CEO of Atlanta-based immersive experiences company, Futurus. She leads a team of developers and creatives to produce interactive virtual and augmented reality content. In 2017, Annie was named the Technology Association of Georgia (TAG) Young Professionals’ Technologist of the Year.

Listen and Learn:

What the impact of virtual reality is on marketing
Why maintaining the perfect mix of strategy is crucial
The differences between 360 videos and computer rendered virtual reality
How to make a personal connection with your customer
The importance of having other entrepreneurs as your support system

TO FIND ANNIE ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT FUTURUS, CLICK HERE

Episode 155: Lifelong Learning, with Stephen Perun of IBM Watson IoT.

Wed, 04 Apr 2018 10:10:01 -0600

SHOW NOTES

Stephen Perun is the Offering Management Lead for Automotive and Connected Vehicles for Watson IoT. In this, role he provides business consulting and technical expertise in the areas of Connected Vehicle and Enterprise Mobility to launch new solutions for IBM. He coordinates strategy, business development, marketing, sales and development in support of these solutions. Mr. Perun has 26 years experience in software solutions, 17 in wireless and emerging technologies, and 9 in manufacturing. Stephen is the co-author of the new book. My Cognitive autoMOBILE Life: Digital Divorce from a Cognitive Personal Assistant.

Listen and Learn:

How marketing can connect you to your customers
Why you should never stop learning
How to make a product social media friendly
When brands need to interact with customers
How personalized experiences can create growth for a brand

TO FIND STEPHEN ON LINKEDIN, CLICK HERE.

TO FIND STEPHEN'S BOOK: MY COGNITIVE AUTOMOBILE LIFE: DIGITAL DIVORCE FROM A COGNITIVE PERSONAL ASSISTANT, CLICK HERE.

Episode 154: Add an Authentic Touch, with Tom Schwab of Interview Valet

Mon, 02 Apr 2018 13:36:28 -0600

SHOW NOTES

Tom Schwab knows how to build an online business. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Drawing on his engineering, corporate, and e-commerce inbound marketing experience, Tom helps thought leaders (coaches, authors, speaker, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. Then he helps them to turn listeners into customers. Tom is the Author of PODCAST GUEST PROFITS: Grow your business with a targeted interview strategy Founder of Interview Valet, the category king of Podcast Interview Marketing.

Listen and Learn:

How to grow a brand and increase ROI
Why podcasting is a powerful marketing tool
How podcasting can integrate your internal teams
Why your brand needs a podcast
What are the benefits of being a podcast guest

TO FIND TOM ON LINKEDIN, CLICK HERE.

TO FIND TOM'S BOOK: PODCAST GUEST PROFITS, CLICK HERE

Episode 153: Create a Brand for Yourself, with Olga Mizrahi of Chunk of Change

Mon, 26 Mar 2018 06:35:13 -0600

SHOW NOTES

Olga Mizrahi, national speaker and marketing expert on the gig economy, is an instructor of the Digital Marketing Program for the University of California, Irvine, and an Airbnb Open Speaker. Her new book, THE GIG IS UP: Thrive in the Gig Economy, Where Old Jobs are Obsolete and Freelancing is the Future offers boots-on-the-ground methods for success by evolving the readers perspective and process.

Olga is a local Southern California business owner, a blogger for entrepreneurs and freelancers at ChunkofChange.com, and a small business columnist for The Long Beach Post. Her first book is Sell Local, Think Global.

Listen and Learn:

How workplace culture has changed
What the best ways to motivate your team are
How freelance employees can benefit your company
What Gig Economies is
How freelance work has evolved to contract work

TO FIND OLGA ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT CHUNKOFCHANGE, CLICK HERE

Episode 152: Organizing Data, with Michael Pratt of Panamplify

Thu, 22 Mar 2018 08:00:00 -0600

SHOW NOTES

Michael Pratt is the Co-founder and CEO of Panamplify, a company using artificial intelligence to automate report building for marketing agencies. Panamplify was born out of insights identified while running Extra Sauce, the digital marketing agency he founded in 2010.

In a previous life, Michael ran the Media, Telecommunication, and Entertainment proprietary trading desk at Goldman Sachs for 10 years before forming the statistical arbitrage hedge fund Modulus Capital in 2005. After a long career in finance, he went back to first love digital and started Extra Sauce. Along the way, Michael founded the 4,000+ member professional organization Digital Dallas after relocating from New York. He has a degree in aerospace engineering from the United States Military Academy at West Point and after serving in the Army Corps of Engineers he received an MBA in finance from Duke University.

Listen and Learn:

What makes a dashboard and a report different
How to really listen to your clients
Why your report needs to tell a story
How to let your customers guide your marketing

TO FIND MIKE ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT PANAMPLIFY, CLICK HERE

Episode 151: Gaining Control, with Craig Hallenberger author of The ART of Being Successful

Wed, 21 Mar 2018 07:42:25 -0600

SHOW NOTES

Craig Hallenberger is a motivational speaker and success coach. His background working on the front line of sales as a financial advisor, his strategic vision being in business development for a small software company, as well as his time with C-level leadership as a corporate trainer, gives him a unique ability to effectively communicate with a wide range of audiences. His message makes audiences think deliberately about their thoughts and the effect they have on their actions and ultimately their results.

Craig does far more than just expose the problems — he gives his audiences a step-by-step program to fix the problems he exposes. Craig shares a routine to create permanent change in a person that ripples through the entire organization and customer base. His routine is easy to understand and implement on an individual basis or throughout an organization. He uses real-world examples and unique demonstrations to make his point.

Listen and Learn:

How to be a proactive leader
What techniques you can use to gain control
How to be self-aware
Why emotions need to be balanced with analytics when making decisions
How emotions affect your decision-making process

TO FIND CRAIG ON LINKEDIN, CLICK HERE.

TO LISTEN TO CRAIG'S PODCAST, CLICK HERE.

Episode 150: Fail Fast, Quit Often, with Kim Tracy of Maxwell James Speaker Agency

Tue, 20 Mar 2018 08:43:07 -0600

SHOW NOTES

Kim Tracy owns and operates The Career Agent, a boutique personal marketing firm that specializes in guiding US-based professionals through career transition. She has helped hundreds of seasoned professionals move forward in their careers. Listen to this episode to gain insight on taking a second look at your internal processes.

Listen and Learn:

How to implement a "result only work" environment
Why your millennial team members need to be built up
How to increase communications and productivity in the office
Where the B2B tech industry is headed
How to integrate your teams

TO FIND KIM ON LINKEDIN, CLICK HERE.

Episode 149: Practice Authentic Listening, with Danita Bye of Sales Growth Specialists

Mon, 19 Mar 2018 07:57:09 -0600

SHOW NOTES

Danita Bye is the founder of Sales Growth Specialists and author of MILLENNIALS MATTER: Proven Strategies for Building Your Next-Gen Leader. She is a leadership and sales development expert with successes that range from sales leader at Xerox Corporation to private equity ownership roles which gave her coaching and mentoring experience, and the ability to build leaders of all ages. With a masters of arts in transformational leadership, she has served on the boards of private Christian universities. She is a mother of three millennials and passionate about energizing and equipping business leaders who see investing in their millennial leaders as a key to business growth and succession strategy, integral to their leadership legacy.

Listen and Learn:

Why millennials need to be treated as individuals
How to empower millennials in the workplace
Why you need to listen and not judge
How to learn and benefit from millennial team members
Why there is a disconnect between baby boomers and millennials

TO FIND DANITA ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT DANITA AND TO FIND HER BOOK, CLICK HERE.

ALIGN WITH INFLUENCERS AND THEIR NETWORKS TO BUILD LOYALTY AND DRIVE TRAFFIC TO YOUR SITE AND SELL YOUR PRODUCT BASED ON THEIR ENDORSEMENT. TO LEARN HOW… CALL LORI JONES TODAY AT 303-678-7102.

Episode 148: The Solution to a Broken System, with Alan Pitt of Barrow Neurological Institute

Thu, 15 Mar 2018 10:05:28 -0600

SHOW NOTES

Alan Pitt, M.D., is a Professor at the Barrow Neurological Institute, one of the country's premier centers of excellence for neuroscience. He has degrees from Stanford University (B.A 83) and the University of Arizona (M.D 88). He did postgraduate training in Internal Medicine, Neurology, Radiology and Neuroradiology. Over the past two decades, Dr. Pitt has worked at the nexus of computers and medicine, looking for better ways to stitch together our fragmented care system. He passionately believes that by putting the patient in front of the right person, the patients fear and anxiety (and that of loved ones, the nurse, or generalist) can be mitigated by the reassurance such contact provides. This approach avoids needless tests, transfers, and worry.

In his efforts to transform healthcare, Dr. Pitt focuses on cloud-based solutions leveraging messaging and collaboration with sustainable business models. Dr. Pitt was the healthcare representative to the Digital Arizona Council, a group organized by the State of Arizona's CIO. He is an adjunct professor at the ASU College of Nursing and Health Innovation and the University of Arizona College of Medicine/Phoenix.

In addition to his clinical responsibilities, in 2014 Dr. Pitt was invited to serve as CMO for Avizia, a global provider of telehealth services. In 2011 he was awarded a $100,000 innovation grant from Dignity Health for (Mi)hospital, a novel cloud-based system for patient engagement. Dr. Pitt has been an invited speaker at the state and national level on issues related to telehealth and patient engagement.

Listen and Learn:

Why America's healthcare system is broken
How technology has the power to bring medical professionals together
What makes networking the key to success
Why the medical field needs more collaboration
How reassurance can make a huge difference in someone's outlook

TO FIND ALAN ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT THE BARROW NEUROLOGICAL INSTITUTE, CLICK HERE.

Episode 147: Solving the People Puzzle, with Kathleen Quinn Votaw of TalenTrust

Tue, 13 Mar 2018 10:01:46 -0600

SHOW NOTES

Kathleen Quinn Votaw is founder and CEO of TalenTrust. After over 18 years in the staffing industry, Kathleen realized that the traditional business model was broken, was outdated, and didn’t always act in the best interest of companies or job candidates. She founded TalenTrust in 2003 and resolved to completely disrupt the status quo and address the weaknesses of traditional staffing/recruiting. She envisioned much more than a typical search firm. Ten years later, TalenTrust has become a nationwide provider of strategic outsourced recruitment and retention and grown to a team of 20+ people with annual revenues growing aggressively each year.

Kathleen is a true champion of entrepreneurship. In addition to her specific entrepreneurial ventures in launching and growing TalenTrust, she is an active supporter of entrepreneurship and business growth in Colorado through her extensive leadership and involvement with Vistage, ACG Denver and Colorado Companies to Watch. She seeks meaningful ways to connect entrepreneurs with the people and ideas to grow their businesses.

Listen and Learn:

How companies can build a culture that will attract and grow great employees
Why defined values are so important for your business
How to hire the perfect employees to reduce turnover
Why culture should be at the heart of your business
What it takes to maintain a high retention rate

TO FIND KATHLEEN ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT TALENTRUST, CLICK HERE.

Episode 146: Implementing Strong Communication Tactics, with Kevin Riddleberger of DispatchHealth

Mon, 12 Mar 2018 07:56:57 -0600

SHOW NOTES

Kevin brings over 15 years of experience in the healthcare industry as a clinician and in management. Prior to DispatchHealth, he was the head of clinical solutions and strategy at an industry leading consumer mobile health app company called iTriage. Kevin has been a board certified physician assistant for over a decade. Over the years Kevin has served as a clinical preceptor for area physician assistant students, served on numerous boards and committees including; quality improvement committees, EMR deployment committees as a provider “champion”, and president of the Colorado Academy of Physician Assistants. In addition to his work at DispatchHealth Kevin is an active advisor in the healthcare industry start-up community locally in Colorado providing both business and clinical expertise. He also serves on the board of trustees at 9Health Fair and Project Angel Heart.

Kevin has received an MBA with a concentration in healthcare administration from the University of Colorado at Denver, a master of science degree from the Rosalind Franklin University of Medicine and Science in Chicago, IL and his undergraduate degree from the State University of New York at Plattsburgh.

In his spare time, Kevin and his wife enjoy traveling, photography, and contemporary art. Kevin also enjoys staying active in the Colorado outdoors with running, playing soccer, tennis, skiing, mountain biking and chasing around his 6-year-old twins; Avery and Reiss.

Listen and Learn:

How DispatchHealth is setting the new standard in healthcare
Why the in-home care industry is growing
How to find and serve the needs of any industry
Why a leader needs to be visionary to succeed
How healthcare is changing in the United States

TO FIND KEVIN ON LINKEDIN, CLICK HERE.

Episode 145: Putting Process in Place, with Rick Brinkman

Wed, 07 Mar 2018 08:43:37 -0700

SHOW NOTES

Dr. Rick Brinkman is a leadership and communications expert who teaches Conscious Communication® for leadership, teamwork, customer service, and effective meetings. Since 1987 he has conducted more than 4,000 programs in 17 countries, sharing his insights on human behavior and strategies for practical communication.

Rick is known for Educating through Entertainment, using humor and storytelling to make learning memorable. A popular keynote speaker, his clients range from the Astronaut Corps at NASA and the FBI to Merck, Adobe, the Federal Reserve, and IBM. His newest book is Dealing With Meetings You Cant Stand: Meet Less and Do More.

Listen and Learn:

Why meetings can cause problems in the workplace
How to transform your meeting with a five-step process
What two things should be on every meeting agenda
How utilizing visuals can cut your meeting length in half
Why you should add a speaking order to your meeting

TO FIND RICK ON LINKEDIN, CLICK HERE.

TO FIND RICK'S BOOK, CLICK HERE.

Episode 144: Passion Motivates, with Ron Kiefel of Wheat Ridge Cyclery

Wed, 28 Feb 2018 09:19:17 -0700

SHOW NOTES

Ron Kiefel was the 1983 US road, time trial, and team time trial champion and competed at the 1984 Olympics in the road race and team time trial, winning a bronze medal in the time trial. He then turned professional and competed in the professional peloton through 1996. Kiefel rode and finished six consecutive Tours de France (1986-91). He was the first American to win a Grand Tour stage when he won stage 15 of the 1985 Giro dâItalia, riding from LâAquila to Perugia.

Ron has settled a little west of Denver where he coaches cycling and runs Wheat Ridge Cyclery. He is a member of the US Bicycling Hall of Fame.

Listen and Learn:

Why continuous improvement is crucial
How to grow your business
What the latest cycling industry changes are
The importance of listening to your customers

TO FIND RON ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT WHEAT RIDGE CYCLERY, CLICK HERE

Episode 143: Growth Goals, with Karen Briscoe of 5 Minute Success

Tue, 27 Feb 2018 08:30:20 -0700

SHOW NOTES

Karen Briscoe is the author of Real Estate Success in 5 Minutes a Day: Secrets of a Top Agent Revealed. INMAN featured as a must-read for your best year in real estate in 2017. Amazon ranks the book in the top 1% in its category. The book has been endorsed by both industry leaders Michael J. Maher and Hal Elrod. She is a contributing author to both INMAN and Real Trends.

Karen regularly speaks on a national and local level on the Best of 5 Minute Success. Further, she is the host of the weekly 5 Minute Success podcast which has an amazing array of guests who achieve success at a high level in business and life. Karen also is a frequent guest on other podcasts that focus on entrepreneurial, success and motivation, as well as real estate related topics. She has completed the John Maxwell Team Certification Program for Coaching, Speaking and Training.

Listen and Learn:

Why commitment is essential for the sales process
How improving your life improves the lives of others around you
Why you need a growth goal to be a successful leader
How to build leaders

TO FIND KAREN ON LINKEDIN, CLICK HERE.

TO FIND KAREN'S BOOK, CLICK HERE

Episode 142: Be a Power Player, with Marja Norris of MarjaNorris.com

Thu, 22 Feb 2018 08:05:17 -0700

SHOW NOTES

Marja Norris is the CEO and founder of MarjaNorris.com, a company dedicated to helping women achieve their career goals with style and confidence. With a distinguished career in finance, she has successfully navigated the male-dominated business world and is passionate about coaching women on how to be taken seriously, be heard, and get what they want at work.

Her latest book, The Unspoken Code: A Businesswomans No-Nonsense Guide to Making It in the Corporate World, provides women with the tools to awaken their dreams and reach their highest goals.

Listen and Learn:

How to conduct business in a male-dominated field
Why you should "fake it before you make it"
How to communicate effectively with male co-workers
The importance of the "ABC's": Attitude, Behavior, and Confidence

TO FIND MARJA ON LINKEDIN, CLICK HERE.

TO FIND MARJA'S BOOK, CLICK HERE.

IF YOU’RE READY TO MOVE YOUR DIGITAL MARKETING INTO THE STRATOSPHERE, CALL LORI JONES TODAY AT 303-678-7102.

Episode 141: Looking Deeper with Adam Robinson of Hireology

Mon, 19 Feb 2018 08:07:56 -0700

SHOW NOTES

Adam Robinson is the author of The Best Team Wins: Build Your Business Through Predictive Hiring, host of The Best Team Wins Podcast, columnist for Inc., and Co-Founder and CEO of Hireology, where he’s on a mission to help business owners make better hiring decisions using predictive data and innovative technology. He is a noted recruiting industry expert, speaker, and author with over 20 years of experience in the field of hiring and selection management.

Adam is passionate about entrepreneurship, donating time to a number of organizations that support the entrepreneurial cause. Through multiple leadership roles at Entrepreneurs Organization, he has helped to develop and launch programs that teach core business skills to early-stage entrepreneurs around the world.

Listen and Learn:

How to make good hiring decisions
Why you need to look deeper than a resume
How to create a job offer a candidate cannot refuse
The importance of getting the right people in the right spots
How to create a job offer a candidate cannot refuse

TO FIND ADAM ON LINKEDIN, CLICK HERE.

TO FIND ADAM'S BOOK, CLICK HERE.

TO FIND ADAM'S PODCAST, CLICK HERE.

TO LEARN MORE ABOUT HIREOLOGY, CLICK HERE.

IF YOU’RE READY TO MOVE YOUR DIGITAL MARKETING INTO THE STRATOSPHERE, CALL LORI JONES TODAY AT 303-678-7102.

Episode 140: Grace not Guilt, with Denise Green of Brilliance Inc.

Wed, 14 Feb 2018 11:12:40 -0700

SHOW NOTES

Denise R. Green is a speaker, writer and executive coach committed to helping people go from burned-out (or blah) to brilliant. After a successful career with Oracle Corporation and Charles Schwab, Denise founded Brilliance Inc., a coaching corporation whose purpose is to unleash human potential. For more than a decade, she and her team have helped thousands of people feel less stressed, and have more ease and fulfillment in all areas of their lives.

Denise's new book, Work-Life Brilliance: Tools to Break Stress and Create the Life & Health You Crave (Brilliance Publishing, April 2017) is about reigniting one's internal spark. She has also authored the ebooks: Conversations for Brilliance, Influence the Boss, and How to Say No With Grace, Not Guilt.

Listen and Learn:

How to tame your thoughts
Why using the word "no" makes you feel guilty
How to manage your whole life
Why we need to disconnect from social media
How to say "no" with grace, not guilt

TO FIND DENISE ON LINKEDIN, CLICK HERE.

TO FIND DENISE'S BOOKS, CLICK HERE.

Episode 139: Live and Breathe Your Brand, with James Worthington of Kneaders Bakery and Café

Wed, 14 Feb 2018 10:17:16 -0700

SHOW NOTES

James Worthington has held many positions throughout the history of Kneaders Bakery and Café, including being the brand’s first franchisee with the opening of the Midvale, Utah location. In 2007, he joined the corporate team as Director of Operations, before taking the position of CEO in 2013. During his direction, the brand has experienced a 500 percent growth in restaurant locations with an expansion to 56 stores. Worthington’s primary responsibilities include the development and management of internal systems including those implemented at the store-level to create efficiencies and processes, as well as customer-facing systems such as online ordering and application development which continue to build brand loyalty. Worthington also manages the brand’s supply chain, building a system which has effectively scaled with and enabled the rapid growth of the company.

Worthington earned his Master’s in Business Administration from the University of Utah and Bachelor's degree from Brigham Young University. He is the recipient of the University of Utah Rising Star Award and the 2017 Golden Bridge, Fast Casual Dining CEO of the Year Award. When James is not at the office, he can be seen coaching youth soccer for his children, wakeboarding, skiing, spending time with his wife, and enjoying the adventure of building his family’s legacy with the brand he loves.

Listen and Learn:

Why you need to live and breathe your brand
The importance of adapting to industry trends
How to maintain your vision as your business grows
The importance of Kneader's "from scratch" concept

TO FIND JAMES ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT KNEADER BAKERY AND CAFE, CLICK HERE.

Episode 138: Finding a Niche, with Barry Carson of Xybix Systems

Tue, 13 Feb 2018 08:21:56 -0700

SHOW NOTES

Barry co-founded Xybix Systems in 1991 with a vision of inventing an adjustable height table that had enough range to let users sit and stand. Barry has led and grown Xybix from two people in a basement to become a leading technical furniture manufacturer with cutting-edge American manufacturing and over 65 employees.

Listen and Learn:

Why a leader needs to be fair and flexible
How to get your employees on the same page
How to surfaces quality content
Why you need to incorporate social media into the marketing mix
What the benefits of a sit to stand desk are

TO FIND BARRY ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT XYBIX, CLICK HERE.

Episode 137: True Empowerment, with Kelly Charlton of ENAVATE

Sun, 11 Feb 2018 19:34:39 -0700

SHOW NOTES

Kelly Charlton is a senior leader with a background in customer-centered marketing, sales operations, and sales management. Adept at grasping big picture concepts in large companies and complex industries, Mrs. Charlton is skilled at creating strategic marketing plans from high-level visioning, and then implementing those plans to achieve company targets.

While serving on a leadership team, Mrs. Charlton is as a role model. Within the start-up environment, her optimistic mindset, hands-on change management experience and tenacious pursuit of goals are tremendous assets.

A decade of experience in sales, sales management, and sales operations have prepared Mrs. Charlton for her role as a senior marketing leader. She effectively incorporates sales goals into marketing strategy and appropriately communicates between both teams.

Listen and Learn:

How to manage your brand's voice
Why your business needs a purpose
How to craft an impactful message
Why your brand and marketing need to be integrated
How to create a loyal customer

TO FIND KELLY ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT ENAVATE, CLICK HERE

Episode 136: 2018 Public Relations Trends, with Lisa Metzger of Avocet Communications

Tue, 30 Jan 2018 09:54:16 -0700

SHOW NOTES

Lisa Metzger is an award-winning senior-level marketing/public relations professional and writer. She has a particularly keen eye and ear for story telling and for knowing what’s news (and what isn’t!!). She has spent her career developing and managing strategic and integrated communications programs, with particular focus on the blending of traditional and social/new media innovations designed to build awareness, drive demand, build community, position clients as thought leaders and to directly impact our clients’ bottom lines and business goals. With a heavy emphasis on media relations, content development and copy writing, Lisa’s areas of specialization include: food and consumer goods, healthcare, children’s and women’s issues, education, LOHAS/natural and organic industry, business-to-business and business-to-consumer product launches.

Listen and Learn about the 2018 Public Relations Trends:

Finding The News & Audience
Thought Leadership
Influencer Marketing
The Changing Tools For Pitching PR
The Shrinking Chasm Between Retail & B2B PR

TO FIND LISA ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT AVOCET COMMUNICATIONS, CLICK HERE

Episode 135: 2018 Inbound Marketing Trends, with Angus Robertson of Convercent

Tue, 30 Jan 2018 09:28:01 -0700

SHOW NOTES

As Vice President Marketing, Angus Robertson is responsible for product go-to-market, analyst relations, and thought leadership for Convercent. Previously, Angus was CMO at Hubble by insightsoftware.com, a leader in Enterprise Performance Management (EPM) and Vice President Product Marketing at Spirent Communications.

At Spirent, Angus was responsible for four product lines and $250M of revenue. During Angus’ tenure at Spirent he built Spirent’s Asia services business from Hong Kong, and managed M&A due diligence and integration for a strategic software acquisition. Angus has more than 20 years’ experience in marketing and technology and he is passionate about how technology can be applied to solve business problems. In his free time, you can find Angus tearing up a squash court or perusing his twitter feed for industry updates.

Listen and Learn about the 2018 Inbound Marketing Trends:

AI & Machine Learning
Account Based Marketing (ABM) & Retargeting
Customer Advocacy/Customer Driven Growth
Accelerating The Buyer’s Journey
Aligning Marketing With Sales
Bite-sized Content

TO FIND ANGUS ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT CONVERCENT, CLICK HERE.

Episode 133: 2018 Digital Trends, with Eric Greener of ExactDrive

Tue, 30 Jan 2018 06:36:50 -0700

SHOW NOTES

Eric Greener is a founding partner at ExactDrive, a leading Self-Serve Online Advertising Platform. Founded in 2008, ExactDrive simplifies online advertising with strategic expertise and innovative insight you can’t find anywhere else. Our self-serve advertising platform coupled with our managed campaign planning, management and optimization services deliver measurable value, empowering our clients to find precisely targeted audiences and generate desired results.

Listen and Learn about the 2018 Digital Trends:

The growth of programmatic radio
Continued advancement of video
Native advertising
Header bidding
Real-time fraud control

TO FIND ERIC ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT EXACTDRIVE, CLICK HERE.

Episode 132: On the Front Lines, with Anne Doyle of International Women's Forum

Mon, 29 Jan 2018 06:33:30 -0700

SHOW NOTES

Anne Doyle, author of Powering Up! And How America's Women Achievers Become Leaders. She has been on the front lines of a generation of American women who helped redefine the world of work for the past 4 decades. She has also been tested in some of the toughest leadership laboratories: sports locker rooms, the global auto industry, political office, and parenting.

Today, Anne’s focus is the unlimited possibilities just ahead as women and the most diverse workforce in our history begin powering up into leadership. Strategic advantage awaits those with the vision and courage to create innovative paths for this new breed of leaders.

TO FIND ANNE ON LINKEDIN, CLICK HERE.

TO FIND ANNE'S BOOK, CLICK HERE

Episode 131: At the Heart of Business Culture, with Danny Gutknecht of Pathways

Wed, 24 Jan 2018 08:37:54 -0700

SHOW NOTES

Danny Gutknecht is CEO and Co-founder of Pathways, an advisory firm that helps organizations tap their potential through its people strategies. He works with individuals and businesses all over the world. His new book, Meaning at Work - And Its Hidden Language, describes a process that supports organizational meaning-making.

Listen and Learn:

What is at the heart of business culture
How to create internal motivation amongst your team
What are the four domains of existence
Where Danny's inspiration for his book came from
What the similarities are between branding and a company’s culture

TO FIND DANNY ON LINKEDIN, CLICK HERE.

TO FIND DANNY'S BOOK, CLICK HERE

Episode 130: Eloquent Delivery, with Paul Geiger of New York Speech Coaching

Mon, 22 Jan 2018 09:08:47 -0700

SHOW NOTES

Paul Geiger helps businesspeople communicate clearly, overcome their fear of public speaking and promote themselves and their ideas with effective speech techniques. He is currently a Senior Associate Instructor at New York Speech Coaching in New York City.

Paul uses his training, his experience and, more importantly, his intuition to figure out the key action steps that work for each individual client. Paul is also an accomplished actor, voiceover artist, and on-camera host. His new book, Better Business Speech: Techniques and Shortcuts for Public Speaking at Work, provides readers with the tools necessary to make lasting changes that will enhance speaking skills in all facets of business life.

Listen and Learn:

Find the three reasons that drive your brand
How to create trust with your audience when public speaking
Why you need a branding phase
How to give speeches with eloquent delivery
Discover how to calm your nerves when public speaking

TO FIND PAUL ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT PAUL, CLICK HERE.

Episode 129: Driving Home the Most Impact, with Sheeba Philip

Mon, 15 Jan 2018 07:30:00 -0700

SHOW NOTES

Sheeba Philip has built a career around building and transforming global, iconic brands. She was recently the Vice President of Marketing Strategy & Communications for one of America’s most well-known retailers, JCPenney. She was a critical member of the turnaround team and was responsible for brand strategy and building relevance and deeper engagement with customers. Her responsibilities include oversight of all media buying/planning, advertising/communications planning, PR, digital/social media & cause marketing. Sheeba and her team recently led the launch of JC Penney’s new brand platform & campaign – Get your Penney’s Worth.

Sheeba has also spent ten years in brand management at both Mondelēz International and Kraft Foods across global snacking, beverage, and dessert categories. She assumed the role of Global Marketing Director for the World’s #1 Cookie, Oreo, a $2 billion+ brand present in over 100 countries. She was responsible for global expansion strategies, advertising campaigns, and marketing/product innovation. During her tenure, she also led and managed multi-million dollar, iconic brands such as Ritz and Jell-O.

Prior to joining JCPenney, Sheeba also served as VP of Marketing & Communications for International Justice Mission (IJM), the largest anti-slavery/anti-trafficking organization in the world. She spearheaded the launch of the book, The Locust Effect, written by Gary Haugen, Founder & CEO of IJM. The Book was named a Washington Post Best Seller and featured at the World Economic Forum.

Listen and Learn:

Why you need to research the customer journey.
How to use digital media to drive your marketing message.
Why your marketing focus needs to be your most compelling tactic.
Discover what to say and what not to say when developing your message.
Why you need to know who your audience is and how they consume media.

TO FIND SHEEBA ON LINKEDIN, CLICK HERE.

Episode 128: Maintaining Comradery, with Rohan Kale

Fri, 05 Jan 2018 08:00:00 -0700

SHOW NOTES

When Rohan Kale was 22 he had a debt of €25,000+. It was a struggle - but the best stories are about struggle. Growing up an engineering student in India, he made some bad decisions in his 20’s and ended up gambling. He was dissatisfied with his job. Disillusioned with the way things worked. So - to distract himself – he hung out with some people he really shouldn’t have. He lost a lot of money. €25,000+, to be exact.

He took out an education loan and traveled 6,700km to Germany to pursue my MBA and forge a career, away from home and all his old temptations.

Rohan worked hard - and it paid off. He won a job in Daimler’s Sales and Marketing Department, and within a short amount of time, he was able to pay off all his debts.

Rowan began to explore different possibilities - and it wasn’t long before he realized there was a gap in the market for professional-looking animations that could solve every problem from explaining how to use a piece of software to telling a brand’s story.

Together Rowan and his team have helped global brands across industries like software, financial services, web development, app companies, non-profits, retail

and more to present their brand stories in a way that resonates with their target audience - and entertains as well as informs. They have served hundreds of businesses all over the world. Animated millions of frames. Produced thousands of scripts - and they are just getting started.

Listen and Learn:

Discover the role video plays in marketing.
How to take a step back and decide what makes you happy.
How every business can benefit from having a video that explains their values.
What Rowan Kale's goals are for his video business.

TO FIND ROWAN ON LINKEDIN, CLICK HERE.

Episode 127: The Power of Mindfulness, with TC North of Catalyst High Performance

Thu, 04 Jan 2018 08:00:00 -0700

Listen and Learn:

How to control your fear.

Discover how Traction can grow your business.

Why failure, success, and selling are important to running a business.

Why you need to have the courage to fail in order to succeed.

Episode 127: The Power of Mindfulness, with TC North of Catalyst High Performance

Wed, 03 Jan 2018 13:27:01 -0700

SHOW NOTES Since 1986, TC North has been coaching small and medium-sized businesses to create high-performing organizations that have extraordinary profitability and that people love to work for. He has had the great privilege to accelerate the success of CEOs, entrepreneurs, and sales professionals by helping them train their minds like world-class athletes to create success, overcome fear, build courage and confidence and develop their business plans and culture to become high-performance organizations. Listen and Learn: How to control your fear. Discover how Traction can grow your business. Why failure, success, and selling are important to running a business. Why you need to have the courage to fail in order to succeed.

Episode 126: Bikes and Businesses, with Rich Allen of Tour de Profit

Wed, 20 Dec 2017 15:52:27 -0700

SHOW NOTES

Rich Allen helps create businesses with solid foundations, unique marketplace positions, reputable processes, high-performance team, and a visionary leader.

Prior to becoming an advisor, Rich was VP HR with Texas Instruments then Division President/COO with Pella Corporation. Rich is a proud Rotarian and serves on several boards. He holds an MS in International Business from the University of Texas and hosts a weekly radio show. His iOS App is titled Ultimate Business Tune Up. His new book is The Ultimate Business Tune Up: A Simple Yet Powerful Business Model That Will Transform the Lives of Small Business Owners.

Listen and Learn:

Discover how to put an end to small business failure
How to become an effective business owner
Why businesses need a strong mission and vision statement
Learn how bikes and businesses are similar
How to get sales and marketing to work well together

TO FIND RICH ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT TOUR DE PROFIT, CLICK HERE.

TO FIND RICH'S BOOK, THE ULTIMATE BUSINESS CHECKUP, CLICK HERE.

Episode 125: Personable, Approachable, and Available, with Jack Elston of Black Swift Technologies

Tue, 19 Dec 2017 08:32:25 -0700

SHOW NOTES

Dr. Jack Elston has over 14 years experience working in the UAS field, and is the CEO and co-founder of Black Swift Technologies. He is the technical lead on all avionics work at BST including the creation of a low cost, highly capable autopilot system and unique networking technologies to enable cooperative control of UAS.

Jack received his Ph.D. from the University of Colorado Boulder in 2011 where his research culminated in the design of a UAS used to conduct the first-ever intercept of a tornadic supercell thunderstorm by an unmanned aircraft.

He has been directly involved in the development of more than twenty different unmanned aircraft systems and has conducted hundreds of flight experiments in adverse conditions including surveys at 14,000 ft MSL and operations in the Arctic.

Listen and Learn:

What Jack wants to be known for
Why a leader needs to be personable, approachable, and available
What Jack's definition of success is

TO FIND JACK ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT BLACK SWIFT TECHNOLOGIES, CLICK HERE.

Episode 124: No Secret Ingredients, with Karen Copeland of sammysoap

Mon, 18 Dec 2017 06:37:34 -0700

SHOW NOTES

Karen Copeland is the founder and co-owner of sammysoap, an all natural soap store and factory located in St. Louis, Missouri.

As Karen puts it: “sammysoap is a job-creation machine for adults with intellectual disabilities disguised as the world’s best soap company.”

The company’s products are 100% all natural, completely synthetic-free, and made of Earth’s most indulgent ingredients. The company’s team includes full-wage adults with intellectual disabilities, and that may be sammysoap’s best ingredient of all.

Listen and Learn:

Why there needs to be all kinds of options for people with disabilities
The importance of modeling what real inclusion is supposed to look like
How brand awareness translates to success
Why entrepreneurs need to have a high threshold of risk aversion

TO FIND KAREN ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT SAMMYSOAP, CLICK HERE.

Episode 123: Never Say Never, with Doug Campbell of Solid Power and Roccor

Wed, 29 Nov 2017 14:30:29 -0700

SHOW NOTES

Doug Campbell is the President & CEO of Louisville, CO-based Solid Power, Inc. and Longmont, CO-based, Roccor, LLC. For both companies, he leads corporate governance, strategic partner engagement, business development and fundraising. Both companies were recently recognized by both BizWest and ColoradoBiz Magazines as one of Colorado’s fastest growing and top companies in the areas of advanced technology and manufacturing. Mr. Campbell is a well-known Colorado-based tech entrepreneur, specializing in bridging the gap between applied R&D and product commercialization. He is particularly passionate about pursuing commercial opportunities within markets undergoing significant upheaval thereby opening opportunities for new products and suppliers. He is particularly adept at leveraging new technologies from U.S. Universities and Federal Laboratories having thus far executed Licensing Agreements with the University of Colorado Boulder, Air Force Research Laboratory and Oak Ridge National Laboratory.

He has led Solid Power from a University of Colorado spin-out business into a leading developer of advanced battery systems in order to support the rapidly growing vehicle electrification market. Solid Power is currently working directly with multiple automotive OEMs for vehicle integration by the early 2020’s and also just recently announced an investment and partnership with A123 Systems, LLC, a leading cell supplier into the automotive market.

For Roccor, he has led the company’s rapid growth from an early-stage R&D company into an industry-leading provider of deployable systems and thermal management solutions for the military and commercial satellite industries. The company recently secured the industry’s largest ever deployable solar array procurement contract based on unit numbers for a commercial satellite constellation customer. In addition, the company is supporting numerous satellite system development activities for military customers. The company’s first spaceflight hardware demonstration occurred in Q3 2017 and the company currently has several systems scheduled for launch in late 2017 and extending into 2018 where it anticipates having greater than 15 individual systems on orbit by mid-2018.

Listen and Learn:

Why starting your own business is not for the faint of heart
The importance of being humble in business
Why ideas are cheap and it's all about execution
How micromanaging will limit the growth of your business

TO FIND DOUG ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT SOLID POWER, INC, CLICK HERE.

TO LEARN MORE ABOUT ROCCOR, CLICK HERE.

Episode 122: Differentiating your Level of Service, with Ethan Beute of BombBomb

Tue, 28 Nov 2017 10:37:27 -0700

SHOW NOTES

Ethan’s got a background in and passion for brand, strategy, and content. To help people communicate more effectively with simple videos, he produces blog posts, videos, newsletters, webinars, social posts, stage presentations, and more. Prior to joining BombBomb, he directed the marketing efforts for local broadcast television stations and websites in Chicago IL, Grand Rapids MI, and Colorado Springs CO. BA: University of Michigan. MBA: University of Colorado-Colorado Springs. A happy husband and father, Ethan’s a big fan of fresh air, clean water, and warm sunshine.

Listen and Learn:

Why you need to align with your clients
What Ethan's favorite video message is
The importance of hiring for structure
Why you should say everything you need to say and nothing you don't

TO FIND ETHAN ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT BOMB BOMB

Episode 121: Working for a Purpose, with Jeff McManus

Mon, 27 Nov 2017 14:19:05 -0700

SHOW NOTES

Jeff McManus has a degree in Landscape and Ornamental Horticulture from Auburn University He is an International Society of Arboriculture Certified Arborist and has been Director of Landscape Services with the University of Mississippi since 2000. He and his team won the National Professional Grounds Maintenance Society Best Maintained Campus twice, and Ole Miss was named most beautiful campus by Newsweek in 2011 and the Princeton Review in 2013. His new book, Growing Weeders into Leaders -Leadership Lessons from the Ground Level, focuses on cultivating excellence among staff. He is also the author of Pruning Like a Pro.

Listen and Learn:

Why leaders need to set the direction
The importance of learning from your mistakes
How to build trust with your employees
Why you need to over-communicate
How to bridge the "generation gap"

TO FIND JEFF ON LINKEDIN, CLICK HERE.

TO FIND JEFF'S BOOK, GROWING WEEDERS INTO LEADERS -LEADERSHIP LESSONS FROM THE GROUND LEVEL, CLICK HERE.

Episode 120: Embodying the Brand, with Bill McGeeney of Round Guys Brewing

Thu, 16 Nov 2017 08:00:00 -0700

SHOW NOTES

Bill McGeeney is a curious, analytical leader operating in various capacities and organizations throughout the community. He utilizes precise and well-tailored communication skills and techniques for both problem solving and consensus building. Overall, he is a personable leader possessing significant flexibility. He has a diverse array of passions, focusing on brewery start-ups.

Listen and Learn:

Why alignment can be a company's biggest roadblock
How to make your corporate social posts less corporate
Why your brand needs to be on Instagram
The importance of content in your marketing plan
Why you shouldn't disregard ideas that aren't in your "block"

TO FIND BILL ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT ROUND GUYS BREWING, CLICK HERE

Episode 119: Loving the Big Picture, with Carey Ralston of Hallway Stories

Wed, 15 Nov 2017 07:26:21 -0700

SHOW NOTES

Founder of Hallway Stories. Advocates for feeling good. Believes that when we feel good we experience more in life and when we experience more in life we share more with others and when we share more with others from a place of feeling good then we inspire, empower and become the light!

Over a decade of experience working in Brand Creation & Brand Expansion. A natural team leader who learns every day creates solutions that have Positive Global Impact & believes strongly in giving more. She understands expectations across multiple levels of sales including television, radio, print, digital, social media and retail. Carey has a proven record of increasing revenues year over year, brand development & training. She encourages growth through multiple aspects of companies.

Listen and Learn:

Why you need to be clear on what problem your company is solving
The importance of taking a step back
Why honesty is key for positive top of mind awareness

TO FIND CAREY ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT HALLWAY STORIES, CLICK HERE

Episode 118: Setting the Vision, with Susan Lintonsmith of Quiznos

Tue, 14 Nov 2017 06:07:13 -0700

SHOW NOTES

Susan Lintonsmith is an accomplished business leader with nearly 30 years of success in generating sales and profit growth in global and national assignments in public and private industries. Susan is currently President and CEO for Quiznos, a Denver-based global restaurant company with nearly 900 locations in 33 countries. Susan joined Quiznos in July 2012 as the Global Chief Marketing Officer and was promoted to CEO in July 2016.

Previously, Susan was the Chief Marketing Officer at Red Robin Gourmet Burgers for over four years where she led many initiatives including strategic planning, menu development and the launch of the highly successful loyalty and 3^rd party gift card programs. Prior to that, she served as the Vice President and general manager at WhiteWave Foods where she led the Horizon Organic business and the launch of Horizon Organic milk plus DHA, the first milk with Omega 3. She served as Vice President of Global Marketing at Western Union for four years, and previously was director of marketing for the Coca-Cola Company and Pizza Hut Inc.

Listen and Learn:

Why socializing and relationships are just as important as results
How to "elevate above the treeline"
The importance of listening as a leader
Whether leadership qualities are gender neutral
The importance of customer reviews

TO FIND SUSAN ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT QUIZNOS CLICK HERE

Episode 117: Resetting Expectations, with Michael Maher of ReferCo

Mon, 13 Nov 2017 06:59:53 -0700

SHOW NOTES

His go-from-poverty-to-prosperity story is one for the movies. Born into a family living in a shack in a small town in Kansas and knowing only poverty, food stamps, and hand-me-down clothes, Michael J. Maher conquered incredible challenges and a near-death experience to be known by many different titles: Millionaire Real Estate Agent, Star Power Star, Referral Guru, Hall of Famer, #1, International Bestselling Author, Moving America Forward Entrepreneurial Award

Michael is known as North Americas Most Referred Real Estate Professional selling over 1700 homes from referrals over the last 17 years and receiving over 500 referrals per year for 8 straight years making millions selling real estate.

His book, (7L) The Seven Levels of Communication: Go from Relationships to Referrals has been Amazon.com's #1 bestseller in the Real Estate Sales category for an incredible 6 straight years. Michael also co-authored the instant bestseller, The Miracle Morning for Real Estate Agents.

Michael appears with the legendary William Shatner on the TV Show Moving America Forward and on the show, Michael is presented the prestigious Moving America Forward Entrepreneurial Award for innovative products and services. Michael J. Maher is endorsed by such powerhouses as Dave Ramsey, Zig Ziglar, Gary Keller, Dave Liniger, Todd Duncan, Bob Burg, Dr. Ivan Misner, and many more.

Listen and Learn:

Why you should never forget where you are from
How to escape the chase cycle
Why should you give massive value first
How the generosity cycle can help you succeed
The importance of a handwritten note

TO FIND MICHAEL ON LINKEDIN, CLICK HERE.

TO FIND MICHAEL'S BOOK "7L: THE SEVEN LEVELS OF COMMUNICATION", CLICK HERE.

Episode 116: Success is an Inside Job, with Tevis Trower of Balance Integration Corporation

Thu, 09 Nov 2017 12:38:59 -0700

SHOW NOTES

Tevis Rose Trower is convinced working well and living well are symbiotic. She's adamant that once we accomplish having it all, our mandate to create a truly great life begins in earnest.

Since starting corporate productivity and wellness consultancy Balance Integration in 2002, Tevis has collaborated with both best- and worst-practice organizations to apply tools and create systems that help executives remember not only what they wanted to be when they grew up, but to recharge their lives by choosing HOW they want to be while doing it. Prizing passion as a prerequisite for productivity, and personal sustainability as a driver of success, Tevis' approach is an excavation of what values bring each professional fully alive, integrating consciousness tools, creativity theory, neuroscience, mindfulness, self-inquiry, personal-mastery, alignment and as much rule-breaking as possible.

Serving clients in over 70 locations across the US and UK, her work has garnered the attention of countless media outlets including Forbes, BusinessWeek, Fortune, CIO, WWD, Glamour, CNBC, The New York Post, MSNBC, FoxBusiness and Yoga Journal, to name a few. She has headlined executive events with thought-leading organizations including Harvard Business Review Events, Kripalu Center, Young Presidents Organization, Bloomberg LP, Kripalu Center, Google, and Omega Institute among others. Tevis isn't just talking about these concepts, she shares them with professionals of every type

Listen and Learn:

How do we keep our spirit alive
Why breaking the rules can be ok
How to cultivate a culture that embraces humanity
What the best remedy for stress is
Why it doesn't matter where you start

TO FIND TEVIS ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT THE BALANCE INTEGRATION CORPORATION

Episode 115: Triggering Creativity, with Jeannie Clinkenbeard of Inside-Out Innovation

Thu, 09 Nov 2017 09:26:17 -0700

SHOW NOTES

Jeannie lived around the world while growing up and she landed in Denver 8 years ago. Her first real job was as a flight attendant at Delta Air Lines; She moved into marketing, project management and then really found her niche in leadership development. Since Delta shes worked with medium size to fortune 5 companies and holds multiple certifications in several world-class training programs.

While attending a leadership program at the Wharton School of business - Jeannie had a light bulb moment. She was participating in an innovation tournament created by 2 professors there: Chris Terwiesch and Karl Ulrich.Innovation Tournaments are a multi-phase process that helps teams generate and evaluate great ideas. These ideas can become the next game changer product- or more simple improvements of existing services. She realized

how beneficial this process could be for companies trying to improve, change their game, grow their market, make a difference.

Jeannie now brings this process to teams and business of all sizes to help them innovate and grow their business

Listen and Learn:

What Jeannie's definition of innovation is
The importance of multiple points of view
How to develop your challenge statement
Why you need to get your team involved
Why content is important to your marketing strategy

TO FIND JEANNIE ON LINKEDIN, CLICK HERE.

TO FIND THE BOOK INNOVATION TOURNAMENTS BY CHRISTIAN TERWIESCH, CLICK HERE

Episode 114: Be Risk Friendly, with Sarah Jones of Introverted Alpha

Wed, 08 Nov 2017 06:03:00 -0700

SHOW NOTES

Sarah Jones is the founder of Introverted Alpha, the premier dating coaching company for introverted men.

With over 250K unique site visitors and $595K in revenue within its first three years, Introverted Alpha has become the strong alternative to pickup artist advice, an oasis for men who want genuine connections with women.

Sarah has loved introverted men all her life, and she naturally brings out their best. She has been featured in Business Insider, Forbes, Entrepreneur, Ramit Sethi's GrowthLab, Entrepreneur on Fire, So Money, and many more.

Listen and Learn:

How feeling invincible can be detrimental to your business
Why your team is your environment
What Sarah's favorite book on business is
Why you need a genuine and refreshing approach

TO FIND SARAH ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT INTROVERTED ALPHA, CLICK HERE

Episode 113: A Story Telling Canvas, with Betsy McLarney of EMC Outdoor

Mon, 06 Nov 2017 08:00:00 -0700

SHOW NOTES

With 19 years of Outdoor Advertising experience, Betsy has planned, managed and executed many fully integrated Out of Home (OOH) advertising campaigns throughout North America and worldwide.

Today she leads a team of experienced, dedicated strategists who help clients maximize the potential of Outdoor advertising (OOH), by complimenting a robust integrated media plan. EMC Outdoor works seamlessly with an agency or within a media department to deliver pitch-perfect programs and outstanding results each and every time. Complete client satisfaction is their ultimate goal.

Listen and Learn:

How to elevate your brand on the tradeshow floor
What are the best tactics to use at tradeshows
Why to include OOH in your marketing plan
How OOH can compliment digital advertising
Why less is more

TO FIND BETSY ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT EMC OUTDOOR, CLICK HERE

Episode 112: The Human Story, with Liza Adams

Fri, 03 Nov 2017 08:08:58 -0600

SHOW NOTES

Liza Adams is a transformative senior marketing executive with a successful track record of taking companies to the next level of growth by building and leading teams through business transformations. She inspires change with a clear vision and strategy and by driving modern marketing approaches to strengthen customer preference and engagement. She’s an energetic leader that fosters teamwork, collaboration, and innovation that challenges the status quo. Liza’s unique go-to-market insights from having in-depth experience as a software/hardware vendor, service provider, integrator partner, and customer have been instrumental in business success. She is passionate about measuring and achieving results, developing talent, and making an impact towards a greater good.

Liza has over 25 years of experience in B2B technology and has a Bachelor of Science in Electrical Engineering from the Missouri University of Science and Technology. She is currently the Vice President of Solutions & Segment Marketing at Brocade Communications, a $2.5B data center, wireless, software, and storage networking company based in San Jose, CA. Liza and her team of subject matter experts drive content development and campaign execution globally across the customer infinity loop along with human-centric, be-there-be-useful, as well as marketing automation and digital approaches.

Prior to Brocade, she held marketing leadership roles at Juniper Networks, Virtela (now part of NTT Com), Level 3 Communications, TeleChoice, WorldCom, and WilTel. Liza has been instrumental in transforming marketing into a growth engine for businesses leading go-to-market strategy, demand generation, product and solution marketing, brand and communications, and sales and field enablement. Liza and her teams are known and have been recognized for launching some of the world’s first networking and cloud services, repositioning companies and products to lead in high-growth areas, developing and executing innovative go-to-market approaches to strategically position companies with C-level and P&L customer contacts, and contributing significant revenue influence from marketing,

Listen and Learn:

Why it's important to use your own experiences
What Liza means by "lather, rinse, and repeat"
How you impact how people learn
Where strategic development starts
Whether you should pivot or stay the course

TO FIND LIZA ON LINKEDIN, CLICK HERE.

Episode 111: Changing the Status Quo, with Liza Adams

Thu, 02 Nov 2017 11:44:50 -0600

SHOW NOTES

Listen and Learn:

Why leaders need to think big, start small, and move fast
What is the law of thirds
How to be a leader who inspires and amazes people
Why you need to fail fast
How perfection can get in the way

TO FIND LIZA ON LINKEDIN, CLICK HERE.

Episode 110: Collaboration Instead of Competition, with Katie Hedrick of Colorado Tech Shop

Wed, 01 Nov 2017 08:04:28 -0600

SHOW NOTES

A native of Ohio but calling Colorado home since 1996, Katie Hedrick has been a businesswoman and serial entrepreneur from her teenage years. Katie has owned and operated a series of highly successful businesses comprising of photography studios, web-based hotel marketing platforms, personal development programs and lately, to fulfill her lifelong love of technology, is the founder and CEO of the 2017 Longmont EDP Cornerstone Award Winner for Best Start Up, Colorado Tech Shop.

Katie is also Co-Founder and COO of Dynatech Biomedical, a new enterprise developing the next generation of cutting-edge Therapeutic Ultrasound medical devices, designed and built right here in Longmont CO. And to round things out, she is also co-founder and Director of Smart Target Technologies, which manufactures a line of acoustic-based Electronic Scoring Targets.

Listen and Learn:

Why a sense of humor is important to entrepreneurs
What Katie's biggest strengths are
Why gratitude is essential to a good culture
How to use collaboration to succeed instead competition
Why cold calling isn't dead

TO FIND KATIE ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT COLORADO TECH SHOP, CLICK HERE

Episode 109: A Clear Vision, with Jane Park-Gonzales of Belle Destination Weddings & Events

Tue, 31 Oct 2017 08:27:44 -0600

SHOW NOTES

Jane Park-Gonzales was born and raised on the island of Maui - the most beautiful place on earth! She grew up in the outdoors, the beach, the jungle, the sun and the waterfalls. Her educational background is a mixed bag, studying fine literature, creative writing, and journalism at the University of Colorado, at Boulder and a Culinary Arts and Food & Beverage Management degree from the Art Institute of California.

Jane returned to Maui when she was 23 and fell into Event Planning by chance. She founded Belle Destination Weddings & Events in 2008, finding a need for a planning company that created truly soulful experiences for couples traveling to Hawaii for their wedding celebrations. Belle is the anti-cookie cutter planning firm, taking the mundane and cliche out of events and providing their couples and their guests with unforgettable memories that truly stand out.

Listen and Learn:

Why it's ok to get help from the experts
What the benefits of having a working partnership are
Why owning your own business is not for the faint of heart
How to use a "restart button" to stay inspired
The importance of process and systems

TO LEARN MORE ABOUT BELLE DESTINATION WEDDINGS & EVENTS, CLICK HERE.

Episode 108: The Stickiness of Culture, with Jane Miller of HannahMax Cookie Chips

Fri, 27 Oct 2017 08:00:00 -0600

SHOW NOTES

Jane Miller is a 30-year food industry executive with experience working with start-ups and Fortune 500 companies. She is also the founder of Janeknows.com, a career advice website geared towards young leaders starting their careers. She is the author of Sleep your Way to the Top (and other myths about business success), a sassy business book targeted at Millennials.

Currently, Jane is the CEO of HannahMax Cookie Chips and recently, Jane was the CEO and President of ProYo, a high protein natural food and ingredient start-up. Previously, she was the CEO and President of Charter Baking Company, a private-equity backed rollup of organic and natural bakeries.

Over the course of her career, Jane was part of an executive team that brought Hostess out of bankruptcy, worked for HJHeinz as the Chief Growth Officer and then the President of the UK & Ireland Division, and she ran the Western division of Bestfoods Baking. The first fourteen years of her career were at PepsiCo, where she rose to be the President of the Central division of Frito-Lay.

Listen and Learn:

Why you need to take time to communicate
How to interact with flexibility
Why culture starts with the CEO
How to create a beloved brand
The importance of being patient and riding it out

TO FIND JANE ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT HANNAHMAX COOKIES, CLICK HERE.

TO FIND JANE'S BOOK "SLEEP YOUR WAY TO THE TOP (AND OTHER MYTHS ABOUT BUSINESS SUCCESS)", CLICK HERE

Episode 107: Sharing your Courage, with Tom Fritz of Fritz Insight Group

Thu, 26 Oct 2017 08:00:00 -0600

SHOW NOTES

With diverse experience working in outdoor apparel & equipment, pre-school & youth toys, food & beverage, household product and chemical companies ranging from 50 employees to 50,000 employees, Tom has found success in bringing teams together and leading them to collectively achieve extraordinary business results. He has demonstrated leadership in both high growth product
innovation-driven businesses and highly competitive market share battle businesses. He has also successfully grown challenger brands in resource-thin environments and startups.

Listen and Learn:

What leadership means
How the worst situation can become the best opportunity
What keeps Tom focused
Which came first, sales or marketing
What is the proper approach to transparency

TO FIND TOM ON LINKEDIN, CLICK HERE.

Episode 106: Management by Walking Around, with Chuck Hodges of Zebulon Solutions

Wed, 25 Oct 2017 10:17:05 -0600

SHOW NOTES

Chuck Hodges is a co-founder and current CEO of Zebulon Solutions, an eight-year-old product development company specializing in transforming R&D projects into manufacturing-ready products. Under Chuck’s leadership, Zebulon Solutions has helped its global customers design and industrialize diverse products, ranging from clean-tech batteries to IoT electronics to wearable medical devices. He has also served in interim/fractional executive roles for a number of late-stage startups and is an occasional angel investor.

Prior to Zebulon Solutions, Chuck held various executive positions at Flextronics over a fifteen-year period. He started and built up Flextronics’ engineering services business unit, as well as managed various operations and global design teams. Chuck’s experience spans both successful startups like Palm and Therasense as well as global leaders like Ericsson and Avery Dennison. He has an MSEE from Stanford University, has lived and worked overseas, and has done business on six continents. In his free time, he is a well-published author of science fiction and fantasy short stories, including a few podcasts.

Listen and Learn:

How to manage a growing team
The importance of being a straight shooter in business
How to win it, to win it
Why you need to get to cash flow break even

TO LEARN MORE ABOUT ZEBULON SOLUTIONS CLICK HERE.

TO FIND CHUCK ON LINKEDIN, CLICK HERE.

Episode 105: Focusing on Customer Outcomes, with Sarah Brown of ServiceRocket

Tue, 24 Oct 2017 09:33:07 -0600

Sarah Brown is a growth catalyst for B2B tech companies. She co-hosts Helping Sells Radio podcast, a technology podcast focused on helping customers discover, adopt and thrive using your software, and is the Director of Marketing at ServiceRocket, which helps fast-growing software companies help their customers get the most out of their software through training, implementation, and support.

At ServiceRocket, Sarah drives customer acquisition and foster customer growth throughout the lifecycle through digital channels. She oversees customer marketing, social media, public relations, communications and recruitment marketing for the company. She is on the partnership team for Workplace by Facebook, contributing to ServiceRocket's partner strategy and content and enabling companies to implement, adopt and get the most out of Workplace. Sarah launched and currently co-hosts ServiceRocket's Helping Sells Radio podcast, which made the iTunes "New and Notable” and "What’s Hot” lists in the Technology category in 2016.

In 2014, Sarah founded Flatirons Tech, a diversity- and inclusion-focused tech meetup based in Boulder, CO. Flatirons Tech works with local startups and organizations to put on events that promote inclusion in tech throughout the Front Range and beyond. Sarah currently sits on the National Center For Women & Information Technology (NCWIT) Affinity Group Alliance (AGA) representing Flatirons Tech.

In 2015, Sarah created and executed the marketing strategies for three self-funded B2B SaaS startups that were each rapidly acquired that same year. In 2016, she received ServiceRocket's "Share The Knowledge" Award. In 2016, she was also named to Amity's "Customer Success A-List" and included in Search Engine Journal's list of 100 Amazing Women Marketers to Follow on Twitter. In May 2015, May 2016 and again in April 2017, Sarah received the Top 100 Customer Success Influencer award from MindTouch. In July 2017, she was named a Top 75 SaaS Influencer by Tenfold.

Listen and Learn:

How to increase revenue in today's subscription-based economy
The importance of customer experience in the B2B Industries
Why the top of the funnel is an investment

TO LEARN MORE ABOUT SERVICEROCKET CLICK HERE.

TO FIND SARAH ON LINKEDIN, CLICK HERE.

Episode 104: An Adventurous Attitude, with Robin Behrstock of Adventures of Women Entrepreneurs

Mon, 23 Oct 2017 07:41:40 -0600

SHOW NOTES

At the age of thirty-three, Robin Behrstock, author of ADVENTURES OF WOMEN ENTREPRENEURS, started Alchemade, a copper mug business just as they became a popular trend. In less than three years, she grew the business to annual sales of $3 million.

For Robin, the best part of being an entrepreneur isn't making money or selling lots of copper mugs; its inspiring people to take control of their lives and turn their dreams of starting a business into reality. Robin is currently a partner in Radius Partnership, a consulting firm focused on working with small businesses.

Listen and Learn:

The ins and outs of selling on Amazon
Why measurement and KPI's are important to success
Robin's definition of success

TO LEARN MORE ABOUT ALCHEMADE, CLICK HERE.

TO FIND ROBIN ON LINKEDIN, CLICK HERE.

Episode 103: Mission, Vision, and Values, with Dug McGuirk of Palm Healthcare

Fri, 20 Oct 2017 09:13:46 -0600

SHOW NOTES

Dug is an accomplished entrepreneur, musician, producer and transformational inspirational speaker. He is a Master Practitioner and Licensed Trainer of NLP and Neo Ericksonian Hypnosis. Dug was a top speaker/trainer for Tony Robbins and co-authored Multiple Streams of Inspiration with Jack Caneld. He is VP of Training and Development at Palm Healthcare in Delray Beach, Florida.

His greatest passion is to help human beings achieve their full potential to live their dreams. His training and experience have given him keen insights and skills to support his clients to “Feed their Passion, and Starve their Fear”.

Listen and Learn:

Why an organization is a family
That the bigger the company the harder the communication is
How to have a flexible approach
How to create raving fans, both internally and externally
The importance of allowing people to be vulnerable

TO LEARN MORE ABOUT PALM HEALTHCARE, CLICK HERE.

TO FIND DUG ON LINKEDIN, CLICK HERE.

Episode 102: Living the American Dream, with Nitin Chhoda of Total Activation LLC

Thu, 19 Oct 2017 08:56:44 -0600

SHOW NOTES

Nitin Chhoda is an immigrant who arrived in the US penniless in 2002, in a post 9-11 world. Delivered pizza, slept in his car, and didn't have money for winter clothes, but always a hustler. Became a licensed physical therapist, entrepreneur, author and public speaker in 2007. Now owns and runs several multi-million dollar companies with 30+ employees worldwide.

He is the author of "Total Activation: The 5 Step Fitness Mantra". It is a dynamic new approach to weight loss and personal wellness. It is a system modeled in three stages of change: Identity, Compare, Integrate (ICI) which has 5 components: Emotional, Physical, Social, Spiritual and Intellectual (EPSSI).

In connection, Nitin has created a skincare and nutrition line - products that work in synergy to activate the best version of you. Since its launch in April 2014, our team has grown and our nutrition and skincare products have been purchased by thousands of customers largely by word of mouth. We have bootstrapped the entire way. We're now happily providing nutrition and skincare products to customers in 7 countries.

As a licensed physical therapist, Nitin is also a co-owner of an industry-leading electronic medical records software, In Touch EMR, which offers scheduling, clinical documentation, billing, practice management and referral generation modules for physical therapists.

Listen and Learn:

Why you need to surround yourself with people who make you happy
The difference between customer service and customer focus
How to stay ahead of disruption
The importance of horizontal integration

TO LEARN MORE ABOUT TOTAL ACTIVATION, CLICK HERE.

TO FIND NITIN'S BOOK, "TOTAL ACTIVATION: THE 5 STEP FITNESS MANTRA", CLICK HERE

TO FIND NITIN ON LINKEDIN, CLICK HERE.

Episode 101: Communicating the Brand, with Kelly Conroy of Kneaders Bakery & Cafe

Wed, 18 Oct 2017 09:47:24 -0600

SHOW NOTES

Kelly Conroy, the Director of Marketing for Kneaders Bakery and Cafe, is a seasoned marketing industry professional with experience managing the advertising campaigns of both large and small clients in a variety of industries. Prior to joining Kneaders, Conroy worked as an Associate Director at Salt Lake City advertising agency, The Summit Group, where his professional focus turned to the food industry including Subway Restaurants.

Conroy supervised the advertising strategy for 4,800 locations within 41 markets throughout the United States. As Director of Marketing for Kneaders, Conroy manages all marketing and promotional campaigns at the local and national level for the brand’s 57 locations throughout seven states. His focus on clean, quality images, accompanied by his genuine approach to branding, has contributed to the 100% growth in total sales the brand has experienced over the past three years.

Listen and Learn:

How to get buy-in from your internal team
The importance of the in-store experience
How to define your brand essence
Why PR is an essential part of branding
What a customer has in heart and why that matters

TO LEARN MORE ABOUT KNEADERS BAKERY & CAFE, CLICK HERE.

TO FIND KELLY ON LINKEDIN, CLICK HERE.

Episode 100: The Game has Changed, with Stephen Woessner of Predictive ROI

Tue, 17 Oct 2017 07:37:20 -0600

SHOW NOTES

Stephen Woessner is CEO of Predictive ROI and the host of the brilliant Onward Nation podcast. He is the author of three bestselling books, The Small Business Owners Handbook to Search Engine Optimization, Increase Online
Sales Through Viral Social Networking, and Profitable Podcasting: Grow Your Business, Expand Your Platform, and Build a Nation of True Fans.

Listen and Learn:

• How a podcast becomes the Trojan Horse of selling
• The importance of content in thought leadership
• How a podcast can create 30-40 pieces of content
• Why you need to check the vitals of your business
• How to create engagement with your internal team using podcasting

TO FIND STEPHEN'S BOOKS, CLICK BELOW.

TO FIND STEPHEN ON LINKEDIN, CLICK HERE.

Episode 99: Leadership Moments with Molly Shepard and Peter Dean of The Leader's Edge and Leaders By Design

Fri, 13 Oct 2017 08:00:00 -0600

SHOW NOTES

Molly D. Shepard is President and Chief Executive Officer of The Leaders Edge/Leaders By Design, a company dedicated to the advancement of executive and high-potential leaders. She has more than 30 years of experience in career counseling, leadership development, executive coaching and executive search.

Peter J. Dean, Ph.D. heads Leaders By Design, the men's leadership development and executive coaching division of The Leaders Edge. With over 30 years of national and international experience in the industry, Peter bases his executive coaching and consulting on current reviews of literature and research from the ever-expanding field of leadership development and the best practices in leadership development and executive coaching.

Listen and Learn:

What is situational leadership
How management and leadership are different
Why leadership is not about the leader
Discover how good leaders listen
Why men and women have different leadership styles

TO FIND MOLLY AND PETER'S BOOK: "THE BULLY-PROOF WORKPLACE", CLICK HERE.

TO FIND MOLLY ON LINKEDIN, CLICK HERE.

TO FIND PETER ON LINKEDIN, CLICK HERE.

Episode 98: Putting Passion Before Profit, with Chris Hallberg of Traction

Thu, 12 Oct 2017 08:00:00 -0600

SHOW NOTES

Chris Hallberg one of Inc. magazine’s Top 50 Leadership and Management Experts has been taking big risks and getting outside of his comfort zone his entire life.

He joined the Army National Guard Military Police at 17, was an officer at a Maximum Security prison at 20. By the ripe age of 23, he was a Sergeant in both organizations leading other officers and soldiers in dynamic and challenging environments.

After serving in uniform, he began his career in sales and marketing and quickly became the #1 producing Sales Representative. Chris then leveraged all of his leadership experience and training and then led several sales teams to success. As Sales Manager, he took a $3M Remodeling company and helped them grow to $8M in 3 years, and then as VP of Sales took a $9M Restoration company and led them to $20M in revenue in just 1 year. After two years over $25M in revenue, the company was successfully sold to a private equity group.

Chris then started his own energy efficient remodeling business in 2009 at the onset of the “great recession” and despite difficult market conditions he quickly scaled the business to $2M in sales, and sold the company after two years of profitable operations with over 20% Net Profit to the bottom line.

After selling his business Chris started to help other entrepreneurs with their businesses while coaching several entrepreneurs he noticed that the majority of business owners were basically just “Making it up every day” so he looked for a solution to help them. In early 2014 He found it, it’s called EOS® or the Entrepreneurial Operating System® and became one of 50 Certified EOS Implementers nationally. He has been personally trained by EOS creator and best-selling author of Traction-Get a grip on your business Gino Wickman. Chris uses EOS as the main “Framework” for all of his coaching engagements with entrepreneurial leadership teams across the nation.

Chris has successfully leveraged his time serving in uniform with all of his business experience to “Meld” both worlds together as “The Business Sergeant” and is currently working on his first book titled “The Business Sergeants’ Field Manual, Military Grade Business Execution, without all of the Yelling and Push-ups!” He provides a fun, fast-paced learning environment that keeps his leadership teams highly engaged by teaching simple, practical tools that are proven to help you “Break through the ceiling”, and propel your company to new heights.

Listen and Learn:

Why leaders need to ask themselves, "Am I committed?"
How to rebuild passion
Discover how to put passion before profit
Why business leaders need to have the right mix of employees
How to know if you are a leader worth following

TO FIND CHRIS' BOOK, "THE BUSINESS SERGEANT'S FIELD MANUAL, MILITARY GRADE BUSINESS EXECUTION WITHOUT ALL THE YELLING AND PUSH-UPS", CLICK HERE.

FOR A SNEAK PEEK OF CHRIS'S BOOK, CLICK HERE.

TO FIND CHRIS ON LINKEDIN, CLICK HERE.

Episode 97: Leveling Up, with Chris Hallberg of Traction

Wed, 11 Oct 2017 08:07:00 -0600

SHOW NOTES

Chris Hallberg one of Inc. magazine’s Top 50 Leadership and Management Experts has been taking big risks and getting outside of his comfort zone his entire life.

Listen and Learn:

What the 6 key components of business are
How a straightforward, direct leadership style is the most effective
Discover why Chris says, "Humans have a 90-day attention span"
Why business leaders should be slow to hire and quick to fire
How building a culture of accountability benefits everyone

TO FIND CHRIS' BOOK, "THE BUSINESS SERGEANT'S FIELD MANUAL, MILITARY GRADE BUSINESS EXECUTION WITHOUT ALL THE YELLING AND PUSH-UPS", CLICK HERE.

TO FIND CHRIS ON LINKEDIN, CLICK HERE.

Episode 96: Culture Starts at the Top, with Bedros Keuilian of Fit Body Bootcamp

Tue, 10 Oct 2017 10:30:00 -0600

SHOW NOTES

Bedros Keuilian is a best-selling author, speaker and business consultant. He's the founder and CEO of Fit Body Bootcamp, one of the nation’s fastest-growing franchises and an investor in over a dozen companies ranging from software, digital ad agencies and coaching and consulting services.

He's known as the hidden genius that entrepreneurs, best-selling authors, and thought leaders turn to when they want to create high-level mastermind and coaching programs, quickly scale their businesses.

His sales, marketing, and business systems are the secret weapon used by thousands of successful digital marketers and entrepreneurs who want to reach more high paying clients and customers without the use of unpredictable or sleazy marketing tactics.

An immigrant from a communist country turned hugely successful entrepreneur, Bedros uses the stage, TV and social media platforms to share his personal Immigrant Edge and American Dream story to help inspire audiences worldwide to reach their fullest potential.

Listen and Learn:

Why your purpose should be your driving factor
How to make your team better
Discover the art of being fully transparent
Why coming from a place of service will make you successful
How curiosity creates an entrepreneur

TO LEARN MORE ABOUT FIT BODY BOOT CAMP, CLICK HERE.

TO FIND BEDROS ON LINKEDIN, CLICK HERE.

Episode 95: Covering the Globe, with David M. R. Covey of SMCOV

Mon, 09 Oct 2017 08:00:00 -0600

SHOW NOTES

David M. R. Covey has been CEO & Co-Founder of SMCOV since October 2010. Covey was previously the Co-Chief Operating Officer of the FranklinCovey Company. Other positions he held at FranklinCovey include General Manager & Senior Vice President, US Sales & Delivery, President of FranklinCovey International, President of FranklinCovey Japan and Managing Director of FranklinCovey Australia.

David was also employed at Procter & Gamble and American Express. Covey earned his undergraduate degree from Brigham Young University and his MBA from Harvard University.

Listen and Learn:

Why changing your perspective can change everything
How to succeed in business
Discover the art of influencing and impacting people for good
Why a leader needs to lead the path
How to create a vision and a pathway to unleash human potential

TO FIND DAVID'S BOOK, "TRAP TALES", CLICK HERE.

TO FIND DAVID ON LINKEDIN, CLICK HERE.

Episode 94: Growing your People, with David Long of MyEmployees

Fri, 06 Oct 2017 09:36:00 -0600

SHOW NOTES

David Long is a Speaker, Award-winning Author, World Class CEO and “Student of the Game of Business.” He is Founder/CEO of MyEmployees, a 29-year-old firm in the Top 1% Worldwide in the Employee Engagement and Recognition industry and his company was recently listed in INC Magazine's "INC 5000 Fastest Growing Companies in America."

His company, MyEmployees, has developed a three-pronged approach to engage your team and make them fiercely loyal to you their leader by surveying them, then providing a dashboard showing you the results. Next, they provide online training modules to make you a more powerful leader and assign your own personal "Engagement Coach" to stay focused, accountable and successful.

David and his award-winning team have also been written about in three other books by noted leadership authors and experts in the field.

Listen and Learn:

Why you should start a book club with your employees
How to take 30 weeks off a year
Discover the importance of systems in business
Why recognizing your employees is so important
How to develop your people

TO FIND DAVID'S BOOK, "BUILT TO LEAD", CLICK HERE.

TO FIND DAVID ON LINKEDIN, CLICK HERE.

TO FIND DAVID'S EMPLOYEE RECOGNITION REMINDER CHART, CLICK HERE.

TO FIND DAVID'S EMPLOYEE TURNOVER CALCULATOR, CLICK HERE.

TO FIND DAVID'S CRITERIA TRACKING SHEETS, CLICK HERE.

Episode 93: Sales as a Craft, with Tiffani Bova of Salesforce

Thu, 05 Oct 2017 08:00:00 -0600

SHOW NOTES

Tiffani Bova is the global customer growth and innovation evangelist at Salesforce. Recognized in 2014 as one of the most Powerful and Influential Women in California by the National Diversity Council, Top 50 Marketing Thought Leaders by Brand Quarterly Magazine in 2016 and Inc. Magazine’s 37 Sales Experts You Need to Follow on Twitter. Bova is a highly sought after keynote speaker having delivered over 250 keynote presentations around the globe to over 300,000 people on sales transformation and business model innovation. A regular contributor to HuffPost, Harvard Business Review, Wharton Business Radio on SiriusXM and Forbes plus various industry leading podcasts on sales, marketing, and digital business.

Prior to Salesforce, she spent 10 years at Gartner as a vice president, distinguished analyst, and research fellow, covering sales transformation and indirect channel innovation. She won the Gartner Thought Leadership Award for her comprehensive body of work on the Future of Sales.

Before her time at Gartner, Bova spent 15 years in various sales and leadership positions, managing both start-up and Fortune 500 sales organizations, and she still considers herself a ‘recovering seller.’

Bova is originally from Honolulu, Hawaii, where she attended Punahou High School, she is a graduate of Arizona State University and The Executive Program at Wharton School of Business at the University of Pennsylvania.

Listen and Learn:

Why continuing education is so important
How to be responsive instead of prescriptive
Discover how to set your sales team up to succeed
Why marketing and sales need to work together
How to cut through the noise and clutter

TO LEARN MORE SALESFORCE CLICK HERE.

TO FIND TIFFANI ON LINKEDIN, CLICK HERE.

Episode 92: Working with Tenacity, with Thomas Rock Lindsay of SmallBiz Brainiac, Inc. and Humanly HR, LLC

Wed, 04 Oct 2017 08:00:00 -0600

SHOW NOTES

Thomas Rock Lindsay helps small and medium-sized employers save money and time by relieving them of employer responsibilities, improve workplace safety, and increase their level of regulatory compliance.... plus a whole lot more!

He resigned from his position as the COO of Vensure Employer Services earlier this year and went from being a PEO operations guy for the past 24 years to a sales guy. He decided it was time join the dark side....sales. And now that he is a Vensure Marketing Group, he is able to apply his operations experience, and knowledge of Vensure's interworking, to deliver the best customer experience possible. That is why partnering with him is the absolute best choice for accessing Vensures PEO services.

Thomas co-founded Vensure in 2004 with his Uncle and was the CEO until 2012 and the COO until mid-2016. He has been in the PEO industry since 1993!

Thomas also has a podcast delivering employer intelligence to small business owners and is about 30 days away from becoming a ClickFunnels Certified Partner. ClickFunnels is a complete solution for creating online sales funnels to grow your company by converting traffic into customers.

Listen and Learn:

Why you need to share the company goals with your employees
How to manage your time effectively
Discover how podcasts can create a following
Why marketing is one of the most critical functions of the business
How to prepare for a termination

TO LEARN MORE ABOUT HUMANLY HR, LLC, CLICK HERE.

TO LEARN MORE ABOUT SMALLBIZ BRAINIAC, INC, CLICK HERE.

TO FIND THOMAS ON LINKEDIN, CLICK HERE.

Episode 91: Setting a Compelling Vision, with Carl Wright of Wright Partners

Tue, 03 Oct 2017 08:00:00 -0600

SHOW NOTES

Carl has a BS in Civil Engineering from the University of Delaware. He is a licensed Professional Engineer in Pennsylvania and New Jersey. Carl started in the construction trades to work his way through high school and college.

After graduation, Carl was hired by URS, a global leader in engineering and construction, as an engineer leading environmental cleanup projects as a general contractor. Carl then learned the land development business from the inside as a project manager for Nave Newell, a land development engineering company. Carl founded the Carl Wright Group in 1998 as a way to combine his passion for real estate, engineering, and construction.

Listen and Learn:

How to set goals and keep them
What Carl's three most important leadership qualities are
Discover the power of the daily huddle
Why tenacity is key to success
How podcasts fit into your marketing plans

TO FIND CARL ON LINKEDIN, CLICK HERE.

Episode 90: A Culture of Innovation, with Bill Capsalis of MarkEnomics

Mon, 02 Oct 2017 08:00:00 -0600

SHOW NOTES

As an avid healthy lifestyle expert, Bill works with emerging brands as well as mid-sized companies on everything from brand & sales channel strategy, finance, operational challenges and product innovation. He has held positions of VP of Marketing at Kinko’s, EVP of GAIAM and has been a co-founder of OurHouse (environmentally safe cleaning products). He has also worked as agency director at public relations firm Fresh Ideas Group. For the past 15 years, he’s been a consultant, public speaker and trainer in the LOHAS and Natural & Organic Industry.

In addition, Bill was previously a member of The Boulder Farm Team – a strategic consulting firm and after that, a partner with Big Picture Brands – a consulting group dedicated to helping early-stage food and beverage brands expand nationally. Presently he is in the early stages of forming a new company called Co-Lab that works on high-level strategic issues for brands in diverse industries. He is the past President of the Board for Naturally Boulder, a trade association in Boulder with 1000 members and 150 sponsoring companies all involved in the healthy living and food space. He lives and works in Boulder Colorado.

Listen and Learn:

What the difference between intrapreneurs and entrepreneurs
Why a variety of ways are needed to reach a target audience
Discover how entrepreneurs think differently
How important the social side of a brand is
How brands become ionic over time

TO FIND BILL ON LINKEDIN, CLICK HERE.

Episode 89: The Bar Can Always Go Higher, with Gal Ratner of ShopSnap

Fri, 29 Sep 2017 07:00:00 -0600

SHOW NOTES

Gal is an award-winning technology veteran. He is the co-founder and CEO of ShopSnap, a modern e-commerce platform and the founder and CEO of Inverted Software, a software consulting firm in Los Angeles CA. With over twenty years of software experience, his designs are responsible for powering fortune 500 companies in multiple industries.

Gal led international teams on major financial, media and entertainment, gaming and e-commerce projects. Some of his projects include Microsofts Windows 8 download manager, the Volusion ecosystem, Rockstar Games online store and ShoppingCart.NET, which he wrote as a pet project and was the most downloaded .NET shopping cart on the Microsoft App Gallery.

Gal is also an open source community supporter and contributor with projects ranging in capacity from parallel workflow processing frameworks to extensible caching systems. He is an avid blogger and enjoys passing his extensive software knowledge on to upcoming talent.

Listen and Learn:

Why friendship leads to trust
Why trust creates good communication
Discover Gal's 6 key pieces of leadership
Why determination is key to success
How content marketing can elevate a brand

TO LEARN MORE ABOUT SHOPSNAP, CLICK HERE.

TO FIND GAL ON LINKEDIN, CLICK HERE.

Episode 88: Sharing Our Secret Sauce, with Doug Parker of RepairMyCreditNOW.com

Wed, 27 Sep 2017 10:27:38 -0600

SHOW NOTES

Over the past two decades, Doug has led multiple companies to success including a financial services company where it went from a small sole proprietorship in 1997 to its 2008, 2009 and 2010 selection by Inc. Magazine as one of the fastest-growing private companies in America.

Ranked No. 408 in ’08 on the Inc. 5000 list, that company has risen to become a major employer in the Dallas/Fort Worth area and is recognized nationally as a leader in the financial services industry.

Doug grew up in rural East Texas and relocated to the Dallas area in the 1990's. Married at 19, Doug worked in the automotive and mobile electronics industries where he made a name for himself as a hardworking, honest, and customer-oriented professional.

After a major accident, he soon experienced the financial strain that occurs when faced with growing expenses and worsening credit. He came to understand – via his firsthand experience – that anyone in today’s society, regardless of income or education, can come to financial ruin without an understanding of our credit system and knowledge of how to make it work for them rather than against them.

With resolve and attention to detail, Doug carefully investigated the ways to 6improve his credit score and, most importantly, educated himself on how to maintain it once regained. It is a detailed process, and Doug soon found himelf helping others to improve their scores and teaching them how to maintain excellent credit. In 1997 he founded RMCN Credit Services, Inc.

Along the way, one of his employees, James Penny, introduced Doug to Ambit Energy in the Fall of 2013. "I was very impressed by the growth of Ambit in such a short period of time and the amount of commissions paid out to the consultants," says Doug.

Doug shares that he started his Ambit business to create an "additional stream of income that can cover ALL of my monthly expenses including two children going to college…"

Listen and Learn:

Why the speed of the leader, is the speed of the team
Discover how segregation of duties and cross training work together
Why defined goals are imperative
How to ask your clients for organic reviews
Why referrals are the best kind of marketing

TO FIND DOUG ON LINKEDIN, CLICK HERE.

Episode 87: Challenging the Status Quo, with Nat Greene of Stroud International Ltd

Mon, 25 Sep 2017 10:19:04 -0600

SHOW NOTES

Nat is a trailblazer and big ideas guy with a famous appetite for finding the hidden potential in people and organizations everywhere, and doing what he’s told can’t be done. Since his youth in Hong Kong Nat has explored various ventures in engineering design, global trade, technical problem-solving, organizational transformation, and political reform.

The hallmark of each of these efforts is simple: deliver results.In 2001, aged 28, Nat co-founded Stroud International and later as CEO has led its growth into a global business, delivering unparalleled performance improvement results for businesses across the world. Nat’s Abundant Thinking mindset serves as Stroud’s guiding compass, and his vision for personal and professional development

In 2001, aged 28, Nat co-founded Stroud International and later as CEO has led its growth into a global business, delivering unparalleled performance improvement results for businesses across the world. Nat’s Abundant Thinking mindset serves as Stroud’s guiding compass, and his vision for personal and professional development have helped Stroud win more of Consulting Magazine’s “Best Small Firm to Work For” awards than any firm in history.

In 2015 Nat co-founded ReConsider, expanding his mission of unleashing potential beyond business and into the American democracy. His long-term vision is to re-build the middle-ground in US politics and enable the US political system to expand prosperity for all Americans into the 21st century. Here he co-authored Wedged, which examines the root causes behind American political polarization.

In 2016, he launched his latest project, Stop Guessing, aimed at developing a million great problem-solvers to solve the hardest and most pressing problems facing the world.

Listen and Learn:

Why you need to stop guessing
Discover that doing nothing, is better than doing the wrong thing
What "smelling the problem" means
Why disruptive ideas are imperative
How to become a good problem solver

TO FIND NAT'S BOOK, CLICK BELOW.

• Stop Guessing

TO FIND NAT ON LINKEDIN, CLICK HERE.

Episode 86: Navigating in a Media Rich World, with Don Osmond of OzComm Marketing

Fri, 22 Sep 2017 08:00:00 -0600

SHOW NOTES

Marketing professional, speaker, and writer Don Osmond focuses on authentic marketing to help businesses develop sound branding strategies. Widely regarded as a marketing and communications thought leader, he works with clients to develop the genuine narrative of their companies, which becomes the foundation for their branding and messaging.

Son to international entertainment icon Donny Osmond, his approach to marketing incorporates lessons from the entertainment industry. After years of education and experience, he knows firsthand that good marketing requires truth-telling and invitation, not spin. Don believes that authenticity is the only true value proposition that a company can offer, so he serves his clients by developing genuine story-based marketing and authentic marketing strategies.

Don lives in Austin, Texas with his wife Jessica and two tiny storytellers-in-training, Truman and Leo. He loves hiking, biking, and camping, all of which are easily accomplished in this city full of green spaces.

Listen and Learn:

Why you need a foundational story
Discover why brands need to embrace mistakes
Why not all clients are good clients
Why brands need to embrace risks
How to keep people's attention

TO FIND DON ON LINKEDIN, CLICK HERE.

Episode 85, Disruptive Innovation, with Keith Camhi of Great Play and FitLinxx

Wed, 20 Sep 2017 08:00:00 -0600

SHOW NOTES

For over 25 years, Keith has led tech companies, from basement startups to Fortune 500, to achieve explosive growth by:
1) Leading disruptive innovation and creating award-winning offerings that delight, captivate, and change the behavior of consumers
2) Developing and implementing integrated product, go-to-market, partnering, and capital strategies that outflank entrenched competition
3) Building, leading, and inspiring high-performance, cross-functional teams to drive both steady growth through operational best practices and step-function growth through innovation.

Listen and Learn:

Why you need both, marketing and an amazing product or idea
Discover the importance of building a huge toolkit of capabilities
Where disruption comes from
Why you need to be resolute in your decision but flexible in your approach
How calculated risk help you succeed

TO FIND KEITH ON LINKEDIN, CLICK HERE.

Episode 84: Finding your Authentic Voice, with Randall Kenneth Jones of MindZoo

Sat, 16 Sep 2017 14:23:38 -0600

SHOW NOTES

Author, speaker, and creative Randall Kenneth Jones has built a marketing and public relations portfolio that includes such respected household names as TJMaxx, Pier 1, Walgreens, Carter’s, GEICO, Sears, The Washington Post & The Wall Street Journal.

After Jones’ 2010 move from Washington, D.C., to Naples, Florida, the award-winning writer & creative director approached the Naples Daily News and offered to write an independent newspaper column—a blend of personal & professional development. For the next few years, the Jones personally arranged to conduct over 100 best-practices interviews. His subjects included Pat Benatar, Brian Boitano, Carl Edwards, Jeffrey Hayzlett, Shirley Jones, Sonny Jurgensen, Sue Monk Kidd, Hoda Kotb, Colin Mochrie, Suze Orman, General Barry McCaffrey, Cynthia Rhodes, Tommy Tune, Vanessa Williams and many more.

With a Foreword by Peggy Post (The Emily Post Institute) and an Introduction by Erin Brockovich, Jones’ subsequent book, ‘Show Me: Celebrities, Business Tycoons, Rock Stars, Journalists, Humanitarians, Attack Bunnies & More!’ was published in late 2016.

Having spent most of his life as an actor and improviser, Jones is happiest before an audience. His favorite stage roles include: The Monster/Young Frankenstein, Professor Callahan/Legally Blonde, Roger DeBris/The Producers, Bottom/A Midsummer Night’s Dream and a gender-bending Jane Hudson in Whatever Happened to Baby Jane? For Jones, time on stage is a blissful extension of the creativity-fueled lifestyle he is so blessed to enjoy.

Listen and Learn:

Why you should be an active listener
Discover the importance of positive communication
Why creative thinking and innovation are vital
What authentic self-expression is and how to obtain it
How idea generation has evolved

TO FIND RANDY'S BOOK "SHOW ME", CLICK HERE.

TO FIND RANDY ON LINKEDIN, CLICK HERE.

Episode 83: Accelerating Your Success, with John Bowen of CEG Worldwide

Wed, 13 Sep 2017 14:48:01 -0600

SHOW NOTES

John Bowen, a lifelong entrepreneur, is a coach for financial advisors and a matchmaker for successful families in finding the right financial advisor to help them make smart decisions about their money.

John is the CEO of CEG Worldwide, a firm dedicated to helping financial advisors transform their practices into simple, elegant wealth management businesses that serve their clients well and create value. Financial advisors engage CEG to enhance their client impact, increase net income and economic value and improve quality of life for all stakeholders.

John is also the founder of Financial Advisor Select (FAS), a service that matches successful families with top financial advisors. Families engage FAS to obtain an independent second opinion from a fully vetted top financial advisor in their community, make smarter decisions and eliminate the effort needed to find a top financial advisor who is right for them.

John is a widely recognized leader in the financial services industry. He writes a highly acclaimed monthly column for Financial Planning and a weekly column for entrepreneurs for the Huffington Post. He has also authored or co-authored six books, including most recently The Wealth Management Edge.

Listen and Learn:

How to maximize your wealth
Discover the importance of being proactive
Why breaking through the noise is the biggest marketing challenge
What the difference between a CPA and a wealth manager is
How values, goals, and relationships work together

TO LEARN MORE ABOUT CEG WORLDWIDE, CLICK HERE.

TO FIND JOHN ON LINKEDIN, CLICK HERE.

DO YOU FEEL LIKE YOU ARE JUST TALKING TO THE SAME OLD PEOPLE AND THAT YOU AREN’T GETTING THE SAME UMPH! FROM YOUR MARKETING THAT YOU HOPED FOR? WANT MORE SIZZLE AND MORE STRATEGY IN YOUR CAMPAIGN? YOU’VE COME TO THE RIGHT PLACE. CALL LORI JONES TODAY AT 303-678-7102.

Episode 82: Creating Brand Ambassadors, with Ted Risk of Wibby Brewing

Wed, 13 Sep 2017 08:00:00 -0600

SHOW NOTES

Ted Risk is one of the Co-Founders of Wibby Brewing in Longmont, Colorado and oversees the sales and marketing for the company.

Ted and his wife Martha, Wibby Brewing's Brand Manager, moved to Longmont from Chicago in August of 2014 to open the brewery with his business partner, Brewmaster, and Co-Founder, Ryan Wibby. Ted and Ryan met in Ithaca, New York while they were both studying at Ithaca College.

While studying Sport Management and Economics, Ted was heavily involved with various student organizations. He was the Treasurer and Trip Leader for the school's Habitat for Humanity student affiliate, served on the Public Relations Student Society of America and was an Intramural Sport Supervisor while there. During the Summer's between school years, Ted worked at a Summer camp in New Hampshire where he taught baseball and basketball for the first two years and served as the Director of Athletics for the next two.

Upon returning to Chicago following his final Summer in New Hampshire, Ted opened and managed a community oriented, small health club in the Wicker Park neighborhood of Chicago. After 6 years of gaining valuable management, leadership, sales, and marketing experience, he and Ryan began crafting their plans to open Wibby Brewing.

Listen and Learn:

How developing relationships create brand ambassadors
Discover the importance of staff education
Why social media is only as good as you make it
How to plan for success
Why it is essential to immerse your business in the community culture

TO LEARN MORE ABOUT WIBBY BREWING, CLICK HERE.

TO FIND TED ON LINKEDIN, CLICK HERE.

Episode 81: Maintaining Velocity, with Will Burger of Hope Foods

Mon, 11 Sep 2017 10:52:18 -0600

SHOW NOTES

Will Burger is the PR Director for Hope Foods. He has been with the company for almost 4 years. Will was instrumental in starting the marketing department. He was responsible for a complete company re-brand of Hope Foods.

Will is from Boulder, Colorado. He went to the University of Colorado and majored in Business Finance. Will loves cycling, skiing, and traveling.

Listen and Learn:

How marketing can help sustain a lift in sales
Discover the importance of research in marketing
Why integration between the marketing team and the sales team is crucial
How to communicate who the company is through culture
What the biggest marketing challenges are today

TO LEARN MORE ABOUT HOPE FOODS, CLICK HERE.

TO FIND WILL ON LINKEDIN, CLICK HERE.

Episode 80: Putting Structure in Place, with Mike Caflisch of APG

Fri, 08 Sep 2017 13:05:47 -0600

With more than 30 years in the aviation industry, Mike Caflisch has had career assignments in numerous disciplines, including aircraft performance engineering, avionics systems engineering and integration, software development, product management, marketing, sales, business development, strategy, and program management.

Caflisch came to APG from The Boeing Company, where he served as director of Airspace Programs for Boeing Commercial Aviation Services. In this role, he was responsible for programs supporting flight optimization, airspace and navigation procedure design, and air traffic management. Prior to that, he led strategy and business development for Boeing Flight Services.

Listen and Learn:

How to plan for organizational consequences
Discover the importance of having structure in place
Why culture is the biggest problem in business
When not to make a sale
Why a leader needs to be a team player

TO LEARN MORE ABOUT APG, CLICK HERE.

TO FIND MIKE ON LINKEDIN, CLICK HERE.

Episode 79: Driving Strategy, with Mike Caflisch of APG

Wed, 06 Sep 2017 09:16:23 -0600

SHOW NOTES

Listen and Learn:

Learn how to keep your focus
Discover the importance of asking why
Why the voice of the customer is important
What F.A.C.E.T stands for and how it describes a leader
How to utilize a Strategic Development Model

Episode 78: Achieving Financial Freedom, with Pam Friedman of Divorce Planning of Austin

Wed, 23 Aug 2017 14:04:50 -0600

SHOW NOTES

Pam Friedman has over 20 years of financial planning and investment experience. Prior to partnering with Silicon Hills Wealth Management, LLC, Pam. Friedman was on Wall Street in both New York and London structuring and raising capital for both public and private companies. Upon her return to Texas, Ms. Friedman spent six years on the faculty of the Finance Department in the McCombs School of Business at The University of Texas at Austin.

Pam's area of expertise is marital financial planning which includes planning for the risk of divorce and educating clients who may be unfamiliar with financial issues and investing during and after divorce. In her book, I Now Pronounce You Financially Fit: How to Protect Your Money in Marriage and Divorce available on Amazon and other online book retailers.

Pam has been featured in national publications and on- air with U.S. News and World Report, Self Magazine, Elle Magazine, ABC News Radio, NY Daily News, Daily Finance (AOL), and the Divorce Financial Analyst Journal. Ms. Friedman earned the designation CERTIFIED FINANCIAL PLANNER™ (CFP®) in 2006 and Certified Divorce Financial Analyst (CDFA™) in 2011. Pam is also a trained family law mediator. She holds an MBA, BBA, and BA in Finance and Economics from The University of Texas at Austin.

Episode 77: The Capacity to Grow, with Larry Broughton of broughtonHOTELS

Mon, 21 Aug 2017 10:59:42 -0600

Larry Broughton is an award-winning hotelier and entrepreneur, bestselling author, keynote speaker, and former US Army Green Beret. As Founder/CEO of Anaheim, California-based broughtonHOTELS, CBS News has called Larry the nations foremost expert on leadership and entrepreneurship, while the host of Travel Channels hit show, Hotel Impossible, says he's, among the top hospitality experts in the country. He has been featured in national newspaper and magazine articles and is a guest expert on every major television and cable network. Larrys awards include Ernst & Young Entrepreneur of the Year®; Vetrepreneur® of the Year; Visionary of the Year; and National Business Leader of Integrity.

Episode 76: Crunching the Data, with Susan Baier of Audience Audit Inc.

Wed, 16 Aug 2017 09:20:16 -0600

Susan Baier has been a marketing strategist for 30 years, and now help organizations figure out their ideal audiences. She supports marketing agencies with custom attitudinal segmentation research and helps small business owners learn how to think about their audiences in a way that helps them develop their positioning, content, messaging and marketing strategies.

Episode 75: How Much Risk are You Willing to Accept with Eliot Wagonheim of Wagonheim Law

Mon, 14 Aug 2017 10:54:55 -0600

Eliot Wagonheim is a speaker, strategist, author, and educator. As general counsel to SMBs, Eliot restricts his practice to those clients who embrace innovation and understand the difference between a calling and a job. Through his FARsighted platform, Eliot serves as a confidante, mentor, strategist and sounding board for entrepreneurs and organizational leaders

Episode 74: Out Thinking and Out Anticipating with Mike Stromsoe of Stromsoe Insurance Agency

Wed, 09 Aug 2017 05:00:00 -0600

SHOW NOTES

After working in the restaurant and produce businesses, Mike Stromsoe joined his father’s insurance agency in 1986. He then started his own successful agency which he and his wife still run today along with two additional businesses.

Among many things, it is Mike’s core belief that one gets what they give in this world. His passion is teaching and inspiring people who want to be taught and inspired.

Mike Stromsoe, “The Unstoppable Profit Producer”, continues to change the lives of entrepreneurs and help them create revolutionary results. Mike is touted as America’s Leading Trainer and Authority on agency business success and continues to show thousands of others, just like you, how to implement his Proven 3 Step Blueprint, a unique philosophy called the “Three P’s”–People, Processes, and Promotion in their business. Developed over 29 years of research, Mike’s thinking and guidance provides entrepreneurs the knowledge and tools that they can quickly implement in their companies to help them grow, create financial security and give them more freedom. Since Mike still owns and operates his own agency, the “Living Agency Laboratory,” Mike and his team continue to refine and bring to market ONLY the tools that work. Mike has been there, done that and is still doing it.

Episode 73: Playing the Ground Game, with Kerry Christopher of General Motors

Mon, 07 Aug 2017 10:09:48 -0600

SHOW NOTES

Kerry Christopher has two decades of communications experience working for global automotive companies, including General Motors, Goodyear Tire & Rubber, Volkswagen, and Hyundai. He is currently director of internal communications for General Motors in Detroit, Michigan. In this position, he leads a team of communications professionals focused on improving business results through two-way communications between leaders and employees.

Kerry has spent most of his career working for GM and has left for new opportunities and rejoined the company on three different occasions. While working for GM over the years, he managed media relations in Washington, D.C. during the company's bankruptcy crisis, oversaw PR for Cadillac, led communications for manufacturing, labor relations, HR, and supported multiple senior VPs and CEOs.

Additional experiences include director of internal communications for Goodyear Tire & Rubber, product communications for Volkswagen and communications manager for Hyundai where he was responsible for launching the Korean company's first U.S. assembly plant in Montgomery, Alabama.

Kerry is a 2016 graduate of the communications master's program at Kent State University. He earned a bachelor's degree in communications from the University of Akron in 1993, where he also served as the music director and on-air talent for WZIP-FM radio and was a music columnist for entertainment weekly Scene magazine in Cleveland, Ohio.

Kerry currently lives in Rochester, Michigan, with his wife and their seven children. He enjoys playing guitar and spending time outdoors with his kids and their golden retriever, Baylee.

Episode 72: Looking Beyond the Product, with Jesse Freitas of StickerGiant

Mon, 24 Jul 2017 13:18:28 -0600

Jesse Freitas creates leads through a variety of channels and content. He is into all things marketing with a focus on Digital Marketing driving e-commerce growth. He is constantly adapting to new technologies, updates, and channels day to day. Jesse is a content creator, whether it be blog writing, social media, video direction, building landing pages or SnapChat story building. He loves brand management and takes pride in the StickerGiant personality he helps manage and control. He also manages and oversees all Paid Search and Digital Advertising.

Jesse created #NationalStickerDay, which is on January 13th annually, and came up with the whacky idea of Saul the #LargestStickerBall who is now a Guinness World Record. This Public Relations campaign brought a lot of notoriety to StickerGiant including mentions in ABC News across 14 major US Cities, an appearance on 9NEWS KUSA in studio, a joke on Late Night with Seth Myers and the pending launch of the record in the Guinness World Records Book this Fall 2018. It was a crazy idea... that worked.

Episode 71: A Celebration of Community, with Jessica Erickson of the Longmont Economic Development Partnership

Mon, 17 Jul 2017 12:44:34 -0600

SHOW NOTES

Prior to joining the Economic Council Jessica Erickson was the Senior Industry Development Manager for the Colorado Office of Economic Development and International Trade focusing on retention, expansion, and recruitment of businesses specializing in Advanced Manufacturing, Infrastructure Engineering, Electronics, Financial Services, and Technology & Information.

Prior to joining OEDIT, Jessica served as the Manager of Business Retention & Expansion and Interim Director of Economic Development for the City of Thornton Office of Economic Development. There she focused on the retention and expansion of the city’s existing primary employer base and spearheaded redevelopment efforts in a 600-acre Urban Renewal Area. Prior to the City of Thornton, Jessica worked in the City & County of Broomfield as the President & CEO of the Broomfield Economic Development Corporation. She has also served on the Board of Directors of the Economic Development Council of Colorado since 2008 and currently serves on the Board of Colorado Lending Source.

Jessica received a bachelor’s degree in Business Management from the University of Phoenix. She is also a graduate of the Oklahoma University Economic Development Institute and is a Certified Economic Developer (CEcD)

Episode 70: Making the Brand Sing, with Sheryl O'Loughlin of REBBL

Wed, 05 Jul 2017 08:41:11 -0600

SHOW NOTES

Sheryl is currently CEO of REBBL super herb beverages and loving every minute of it. She is also an author of Killing It which was launched in Dec. 2016. She is an advisor to the Harvest Summit, an annual gathering of innovators in Sonoma County.

In 2007, Sheryl co-founded Plum, Inc. (formally the Nest Collective) a healthy food company. As CEO from 2007-2011, Sheryl led Plum to become an industry leader and game-changing company with national distribution. After growing to $100MM in revenue in only four years, Plum was successfully sold in May 2013.

Prior to Plum, Inc., Sheryl spent 10 years at Clif Bar & Company, 3 of them as CEO. Sheryl spearheaded the launch of Luna Bar, led the growth of Clif Bar and Company from $100MM to $200MM in revenue, with strong profitability, and drove the company toward operationalizing a deep commitment to sustainability.

Following Plum, Sheryl was the Executive Director of the Center for Entrepreneurial Studies at Stanford University supporting students to design and scale new ventures that have a positive impact on the world.
Sheryl was a faculty member teaching entrepreneurship at Sonoma State University. Sheryl served on numerous several for-profit and non-profit boards of directors/advisors including ThinkThin natural nutritional bars, SugarBowl Bakery, Rip Van Wafels, nutritious snack waffles, Zukes natural pet treats, Think Thin Nutrition Bars, and the American Sustainable Business Council. Zukes and Think Thin both had successful sales.

Episode 69: On the Job Training, with Shane Stott of Walker Tape Co

Wed, 21 Jun 2017 13:14:27 -0600

Shane Stott is the CEO of Walker Tape Co and the co-founder of Zen Float Co. He is also a Best -Selling Author of the Float Tank Cure and is currently at work on a new book of meditations.

Shane is an inventor and creator at heart and has revolutionized both of his industries. He brings his personal passion into all he does.

Shane has been featured on ABC, MSN, The New York Times and Yahoo and a Red Carpet experience for E Entertainment, He feels very fortunate in the exposure and positive feedback his companies have received. Shane strives every day to “pay-forward” what his mentors have shared with him, all the while growing and expanding his brand, companies, and future endeavors.

Episode 68: Extreme Opposites, with Ari Meisel of Leverage

Mon, 12 Jun 2017 07:01:18 -0600

SHOW NOTES

Ari’s story starts in 2006 when some unexpected news derailed his booming real estate career: Crohn’s Disease: A highly-debilitating digestive ailment, Crohn's barred Ari from leading a normal life. He lost weight, energy, and the ability to work with regularity — in fact, there were times he could only work for sixty minutes a day.

With a blossoming business to run, Ari knew an hour per day was unacceptable. Against the advice of doctors and loved ones, Ari embarked upon an extraordinarily painful journey to cure what medical textbooks consider an incurable disease.

Through excruciating amounts of trial and error, Ari not only regained control of his life but beat this seemingly unbeatable disease — and is now symptom-free.
Less Doing, More Living and Leverage Virtual Assistants are the result of Ari’s amazing journey back to health, happiness, and well-being.

Ari currently lives in New York City, where he spends every ounce of free time with his loving wife, Anna, and four fantastic kids — Benjamin, Lucas, Sébastien, and little Chloe.

Episode 67: Market Disruptions, with Michele Wucker of Gray Rhino & Company

Mon, 05 Jun 2017 09:19:13 -0600

SHOW NOTES

An award-winning global thought leader with experience in strategy, public policy, turnarounds and crisis management, Michele Wucker founded Gray Rhino & Company in 2015 to help leaders, organizations, and communities to identify and strategize responses to risks that are neglected despite -and all too often because of- their size. The business draws on the concepts introduced in her third book, THE GRAY RHINO: How to Recognize and Act on the Obvious Dangers We Ignore.

THE GRAY RHINO was published in 2016 to praise from business, policy, and thought leaders around the world, and has been translated into Hungarian, Korean, Chinese, and Norwegian. Her previous leadership positions include Vice President for Studies at The Chicago Council on Global Affairs; President of the World Policy Institute, which she re-launched in 2007 in a dramatic turnaround; and Latin America Bureau Chief at International Financing Review. She also has taught masters students at Columbia University's School for International and Public Affairs. Michele has been recognized as a Young Global Leader of the World Economic Forum and a Guggenheim Fellow, among other honors, and delivered speeches in 15 countries on five continents.

Episode 66: Closing the Achievement Gap, with Lori Canova of "I Have a Dream" Foundation of Boulder County

Wed, 31 May 2017 09:53:14 -0600

SHOW NOTES

Lori Canova has been the President and Chief Executive Officer of the "I Have a Dream" Foundation of Boulder County since 1997. Under her leadership, the organization has grown from two Dreamer cohorts to 17, serving over 1,000 students and their families in four communities (Boulder, Lafayette, Longmont and Carbon Valley) within two of the largest school districts in Colorado (Boulder Valley and St. Vrain Valley.)

Lori helped start the local Mentors Matter group which focuses on recruitment of mentors, especially mentors of color. She also helped launch a county-wide collaborative school supply drive, Crayons to Calculators and is a co-founder and co-chair of a collective impact initiative called Dream Big focusing on closing the achievement and opportunity gap in Boulder County. Prior to joining "I Have A Dream, Lori was the Program Director for Big Brothers of Metro Denver; a Program Director for the Mental Health Association of Colorado; the Director of SB94 Juvenile Diversion Program for Jefferson Center for Mental Health; and an Adolescent Counselor for Human Services, Inc.

Lori has a Master of Social Work from the University of Denver and completed her undergraduate work in Social Work at Colorado State University. Lori served on the board of directors for Foothills United Way from 2005-2007 and was chair of the board for Volunteers in Prevention from 1993-1995. In 2010, Lori received the Woman of the Year award from the Boulder Professional Women Group. In 2015, Lori received the Partnership Award from Boulder Housing Partners and was awarded the Women Who Light the Community Award from the Boulder Chamber of Commerce.

Episode 65: Setting Conditions of Satisfaction, with Jeffrey Hayzlett of C-Suite Network

Wed, 24 May 2017 07:57:05 -0600

SHOW NOTES

Jeffrey Hayzlett is a primetime television host of C-Suite with Jeffrey Hayzlett and Executive Perspectives on C-Suite TV, and business podcast host of All Business with Jeffrey Hayzlett on CBS on-demand radio network Play.It. He is a global business celebrity, speaker, best-selling author, and Chairman of C-Suite Network, home of the world's most trusted network of C-Suite leaders. Hayzlett is a well-traveled public speaker, the author of three bestselling business books, The Mirror Test, Running the Gauntlet and Think Big, Act Bigger: The Rewards of Being Relentless. Hayzlett is one of the most compelling figures in business today and a member of the CPAE Speaker Hall of Fame.

Jeffrey is a leading business expert, cited in Forbes, SUCCESS, Mashable, Marketing Week and Chief Executive, among many others. He shares his executive insight and commentary on television networks like Bloomberg, MSNBC, Fox Business, and C-Suite TV. Hayzlett is a former Bloomberg contributing editor and primetime host and has appeared as a guest celebrity judge on NBCs Celebrity Apprentice with Donald Trump for three seasons. He is a turnaround architect of the highest order, a maverick marketer and C-Suite executive who delivers scalable campaigns, embraces traditional modes of customer engagement, and possesses a remarkable cachet of mentorship, corporate governance, and brand building.

TO LEARN MORE ABOUT C-SUITE NETWORK, CLICK HERE.

TO FIND JEFFREY ON LINKEDIN, CLICK HERE.

Episode 64: Getting the Biggest Bang for your Buck, with John Pollock of Financial Gravity

Mon, 22 May 2017 07:54:04 -0600

SHOW NOTES

In a sea of boring and outdated business advice, John is changing the conversation on how small business owners approach taxes, profit and the path to growth. As the CEO of Financial Gravity, he’s helped hundreds of entrepreneurs to find legal, moral and ethical ways to lower their tax, raise profit and create wealth. The result? His clients can finally start living their American Dream – a key reason they started their business in the first place.

Episode 63: Becoming Owner Independent, with David Finkel of Maui Mastermind

Mon, 15 May 2017 08:01:07 -0600

SHOW NOTES

David is an ex-Olympic level athlete turned business multimillionaire. He is a Wall Street Journal and Business Week best- selling author of 9 business and financial books, including co-authoring SCALE with Priceline.com co-founder Jeff Hoffman.

David is the founder and CEO of Maui Mastermind®, one of the world's premier business coaching company which has worked with over 100,000 business owners, helping them grow their companies and get their lives back. Davids clients enjoy an average annual growth rate of 64.2% while at the same time increase their companies Owner Independence by an average of 97.4% per year. Over the past 20 years, David and the other Maui coaches and advisors have personally started and scaled companies with an aggregate value of $63 billion.

His weekly business owner e-letter is read by 100,000 business owners around the world and his syndicated business articles on Inc.com and Huffingtonpost.com garner over 150,000 readers every year. His work has been featured in such prestigious media outlets as the Wall Street Journal, International Business Times, Bloomberg Businessweek, Fox Business, MSNBC, and Inc. Magazine.

An in-demand keynote speaker, Davids message of how to grow a business by strengthening its core systems, team, and culture has galvanized business audiences around the globe.

He and his wife Heather, and their three young sons live in Jackson Hole, Wyoming.

TO LEARN MORE ABOUT MAUI MASTERMIND, CLICK HERE.

TO FIND DAVID ON LINKEDIN, CLICK HERE.

Episode 62: Living in the Brand, with John Bryant of No-Li Brewhouse

Mon, 08 May 2017 07:57:30 -0600

SHOW NOTES

John Bryant is the owner of No-Li Brewhouse in Spokane, USA.

He has a twenty-five-year industry track record that began at The Rainer Brewery in Seattle, WA. John's beer industry positions include National Brand Manager of Henry Weinhard’s, vice president of sales and marketing at Deschutes Brewery, chief operating officer of Odell Brewing, president of Oskar Blues Brewery and owner of No-Li Brewhouse.

John has served on the Association of Brewers Board, Brewers Association of America Board, received the 2011 Colorado Brewers Guild Directors Award, past President of the Inland N.W. Craft Brewers Association and is currently the vice president of the Washington Brewers Guild.

Episode 61: Chasing Your Vision, with Jay Irwin of CBST Adventures

Tue, 02 May 2017 10:11:21 -0600

SHOW NOTES

Jay Irwin is an adventurous soul who is determined to inspire people through wilderness experiences. During a 23-year rewarding career in the computer software industry, Jay had the opportunity to lead and inspire companies to enhance their productivity and success through innovative software solutions. He created entrepreneurial initiatives within some of the largest software companies in the world.

After a year-long sabbatical, Jay has successfully rounded the corner on combining his love of adventure with his desire to make a positive difference in other people's lives. He teaches audiences, from inner-city youth to executives, how to bring the gifts learned from wilderness experiences into daily life to create powerful and long-lasting change.

Jay is an avalanche survivor, Ironman finisher, avid skier and backpacker, and a foolhardy mountain biker, but his underlying passion is being a dedicated father. Jay is also a board member of cityWILD, a local nonprofit bringing adventure, and leadership to culturally diverse, inner-city youth.

Episode 60: Knowing What you Want, with Craig Ballantyne of Early To Rise Publishing, LLC

Mon, 01 May 2017 07:46:47 -0600

SHOW NOTES

Craig Ballantyne is called The World's Most Disciplined Man by his friends and coaching clients. He's also the author of The Perfect Day Formula: How to Own the Day and Control Your Life, and creator of the world-famous fat-burning workout system, Turbulence Training.

Craig has been a contributor to Men's Health magazine for over 17 years, and he teaches his clients to get more done, make more money, and still get home in time for dinner. Craig discovered his talent for helping stressed-out executives and entrepreneurs achieve extraordinary results in every area of life after overcoming his crippling anxiety attacks in 2006. During his struggles, Craig discovered The 5 Pillars of Success, which you can use to make more money, lose weight, find the love of your life, and overcome any obstacle in your way.

Episode 59: Maintaining Your Power, with Daina Middleton

Mon, 24 Apr 2017 06:49:16 -0600

SHOW NOTES

Daina Middleton is an executive leadership coach with over three decades as a business leader and CEO. She pioneered digital marketing at Hewlett-Packard, was the global CEO at Performics, the largest performance marketing company in the world, and ran global business marketing at Twitter. Currently, she serves as a director on the boards of Marin Software and Healthwise. A frequent speaker, she also appears in Forbes, Fast Company, The Huffington Post, Adweek, and on CNBC. She lives near Jackson Hole, Wyoming. Her latest book is Grace Meets Grit: How to Bring Out the Remarkable, Courageous Leader Within.

Episode 58: Staying on the Same Page, with Mark C. Winters of Rocket Fuel Ventures

Mon, 17 Apr 2017 07:42:01 -0600

SHOW NOTES

Mark's passion is helping entrepreneurs get unstuck so they can pursue their freedom. Depending on the unique situation, Marks talent for introducing just the right combination of perspective and process sparks teams to start moving, move faster, or begin moving in the proper direction - with clarity.

As a teacher, coach, and facilitator, Mark spends most of his time directly engaged with entrepreneurial leadership teams as a Certified EOS Implementer helping them implement EOS in their own companies. He's delivered over 400 full-day EOS workshops with companies from around the U.S.

Mark has been an entrepreneur since the age of 28, after catching the bug during B-school at the University of Chicago. At last count, he's started/bought/sold/shut down 11 different companies. One recent venture, as a Founder and CEO, had a very successful exit yielding a 100x cash return in less than 3 yrs. All this activity has led to some recognition, including being named a Tech Titan finalist as an emerging company CEO, and listed as 40 Under Forty by the Business Journal in both Milwaukee and Dallas.

Mark is a "Freedom Forum" member as an EOS Implementer. He was also awarded Rookie of the Year and Chair Excellence distinctions by Vistage International.

Episode 57: Working on the Business Not in it, with Craig Cody of Craig Cody and Company, Inc.

Mon, 03 Apr 2017 07:00:00 -0600

SHOW NOTES

Craig Cody is a Certified Tax Coach, Certified Public Accountant, Business
Owner and Former New York City Police Officer with 17 years experience
on the Force. In addition to being a Certified Public Accountant for the
past 15 years, he is also a Certified Tax Coach. As a Certified Tax Coach,

As a Certified Tax Coach, Craig belongs to a select group of tax practitioners throughout the country who undergo extensive training and continued education on various tax planning techniques and strategies to become, as well as remain, certified. With this organization, Craig has co-authored an Amazon best seller book, Secrets of a Tax-Free Life.

FOR A FREE COPY OF CRAIG'S BOOK: “ THE 10 BIGGEST TAX MISTAKES THAT COST BUSINESS OWNERS THOUSANDS”, CLICK HERE.

TO LEARN MORE ABOUT CRAIG CODY AND COMPANY, INC., CLICK HERE.

TO FIND CRAIG ON LINKEDIN, CLICK HERE.

Episode 56: Putting the First Foot Forward, with Christopher Algea of Keen One Quinoa

Mon, 27 Mar 2017 09:57:49 -0600

SHOW NOTES

Christopher Algea is originally from Memphis, TN where he grew up on a small farm while also engaging in business whenever the chance arose. Christopher started working in restaurants at a young age which led him eventually to a restaurant in Boulder that introduced him to quinoa while working and going to school at CU Boulder. One thing led to another, and with the help of great friends, mentors and family, Keen One Foods was born which currently makes quick cooking organic meals that are primarily quinoa based along with running a wholesale import and manufacturing business for ingredient sourcing and food service needs. Christopher serves on the Board of Naturally Boulder and is chair of Morning Mingles and co-chair of membership. He is honored to be able to give back, however, he can to an organization that has really helped nourish Keen One while also meeting life long friends that are invaluable assets to him personally now as well.

Christopher is an outdoor enthusiast and loves traveling, skiing, hiking, fishing, cycling, riding motorcycles, while cooking and fine dining with friends are still favorites too!

TO LEARN MORE ABOUT KEEN ONE QUINOA, CLICK HERE.

TO FIND CHRIS ON LINKEDIN, CLICK HERE.

Episode 55: Survive, Thrive and, Succeed, with Rick Wright of Children's HopeChest

Mon, 20 Mar 2017 07:00:00 -0600

SHOW NOTES

Rick has been in executive leadership roles specifically in the areas of new business development, business-to-business and business-to-consumer advertising, non-profit fundraising and ministry marketing, both as a client and as an agency representative.

In marketing and new business development, Rick has designed successful marketing plans, implemented financially accountable marketing processes, developed dynamic sales teams and focused business development efforts toward advantageous and profitable prospects.

Rick has a passion for career ministry, coaching and supporting those in job transition.

Rick has been integral in strategic planning initiatives and the launch of 5 key programs for non-profit organization within a 6-month period exceeding the fundraising goals of $2 million through donor acquisitions and affinity sponsorship agreements.

As a seasoned executive building new business initiatives, Rick developed a strategic marketing plan and media partnership alliance, increasing profitability by 25% of $75 million for a leading non-profit organization.

Through an aggressive new business and targeted sales initiative, Rick was successful in contract negotiations and agreements with 7 of the top 10 targeted prospective clients leading to $5 million in revenue over a 6-month time frame.

Episode 54: Finding the Unique Way to Tell the Story, with Matt Hargarten of WhiteWave

Mon, 13 Mar 2017 07:00:00 -0600

SHOW NOTES

Matthew is the Director of Communications for WhiteWave Foods, a leading consumer packaged food,
and beverage company that manufactures, markets and sells branded plant-based foods and beverages, coffee creamers and beverages, premium dairy products, and organic produce.

As the Director of Communications, Matthew oversees and is directly responsible for the company’s communications programs around crisis and issues management, financial communications, M&A/integration, employee & executive communications and corporate marketing and thought leadership.

Prior to joining WhiteWave, Matthew was the General Manager of Olson PR, an award-winning marketing, and communications agency based out of Chicago, IL. At Olson, Matthew was General Manager of the company’s Western Division which included offices in San Francisco and Denver, and he managed communications campaigns for a wide variety of national and international Fortune 500 companies including SABMiller, AB InBev, Heineken, Carlsberg, Belize Tourism Board, Fitbit, Wrigley, and a variety of others.

One of Matthew’s longest serving clients at Olson was a coalition of the world’s four largest global brewers and brewing industry associations that he helped collaborate on issues of shared importance including excise tax, commercial freedom, reputation and global stakeholder engagement. He also ran the company’s crisis and issues management practice including managing all crisis and issues for the Belize Tourism Board and Fitbit, and he created and executed holistic consumer and business-to-business marketing communications strategies for a wide variety of Olson clients including TiVo, Wrigley, and Cool Planet.

Before joining Olson, Matthew worked at Weber Shandwick Worldwide where he led the issues and crisis management programs for the U.S. Dairy Industry and the U.S. Pork Industry and counseled a variety of major global companies through both large and small-scale crises, including Mars Incorporated, SC Johnson and Son, and Kraft Foods.

Earlier in his career, Matthew spent five years working at various levels of state and federal government including the Wisconsin State Governor, The U.S. Department of Education, Congressman Jim Sensenbrenner and the White House. He graduated from George Washington University with B.S. in Political Science.

Episode 53: The Goal Posts Keep Getting Higher, with David DuPont of TeamSnap

Mon, 06 Mar 2017 07:00:00 -0700

Dave is the boss around TeamSnap, doing everything from running the company to sweeping the floors, and everything in between. Since forming the company he has managed three successful investment rounds, secured strategic partnerships and overseen impressive growth. He continues to focus on both day-to-day and long-term initiatives while managing the company.

Dave has more than 20 years of experience in technology leadership positions. He was previously CEO of SANRAD, a venture-funded storage networking company, which he joined in 2006. He also helped found LeftHand Networks, a Boulder-based company recently sold to Hewlett-Packard. Prior to that, Dave was with Hewlett-Packard.

Dave began his professional career as a field engineer in North and West Africa with Schlumberger Ltd. He holds a B.S. in Mechanical Engineering from Cornell University and an MBA from Harvard.

An avid skier and wannabe competitive cyclist, Dave lives in Boulder with wife Deb and two children, Mariel and Gabe. He enjoys reading, cooking, and microbreweries.

Episode 52: Mapping the Customer Journey, with Andrew Dod of SharpSpring

Mon, 27 Feb 2017 08:11:42 -0700

SHOW NOTES

Award-winning marketer, agency executive, critically-acclaimed author and columnist, Andrew has helped launch more than four dozen technology companies and hundreds of products and services over the past 25 years. Tech companies of all sizes rely on Andrew to help shape their narratives, re-position their brand and steal share from better-known competitors. A crisp thinker who weaves compelling and impactful stories, Andrew is highly respected for his passion, intellect, foresight and humor.

As the CMO of SharpSpring, Andrew, leads the marketing and business development teams of this fast-growing marketing automation company. His responsibilities include crafting and executing the strategy to grow the company's agency market share (currently #2 to HubSpot), including branding, design, content marketing, lead generation, digital marketing, event marketing, external relations, affiliate marketing, and partner enablement initiatives.

Andrew is the co-author of Richard Nixon: A Psychobiography (Columbia University Press, 1997). He was the ghost author of Driving Business Performance Through Strategic Sourcing, (Vanity Press, 2005), and has authored several hundred articles and thought leadership pieces for various clients and executives. In addition, he has been a contributing editor to various marketing, brand and communications publications, and blogs, including Marketing Talent, Business to Business Magazine, Catalyst Magazine and Small Business Matters. A lively speaker, Andrew has presented at dozens of industry events, including some of the largest trade shows in the technology industry.

He is a magna cum laude graduate in Politics from Princeton University and the recipient of the Annenberg Fellowship at Eton College in England where he taught American Politics and Economics.

TO LEARN MORE ABOUT SHARP SPRING, CLICK HERE.

TO FIND ANDREW ON LINKEDIN, CLICK HERE.

Episode 51: Keeping it Fresh, with Jim Adams of Qrunch Foods

Mon, 20 Feb 2017 07:00:00 -0700

Jim Adams is a founding partner of QRUNCH Foods and serves as the company’s Chief Executive Officer. Before starting QRUNCH Foods, Adams launched Redbud’s Raw Dog Food, a line of premium raw dog food made from naturally raised meats and organic vegetables and fruits.

Adams has spent nearly 20 years in various marketing roles. He was Executive Director of Marketing for Chipotle Mexican Grill for a number of years, where he directed all aspects of the company’s marketing efforts. Adams is also a former member of the fourth estate, working for several years as a broadcast journalist. After college, Adams led tour groups worldwide—a job, he says, that prepared him for everything.

He holds a Bachelor of Arts in English from The University of Kansas (Rock Chalk) and a Master of Arts in Journalism & Public Affairs from American University in Washington, DC.

Episode 50: Working to Make a Difference, with Lloyd Lewis of arc Thrift Stores

Wed, 08 Feb 2017 08:32:01 -0700

Lloyd Lewis is president and CEO of Arc Thrift Stores. Arc has 24 stores and 15 donation stations in Colorado. Arc provide advocacy for people with intellectual and developmental disabilities and is one of the largest employers of individuals with intellectual and developmental disabilities in the state of Colorado.

Lewis’ role includes oversight and management of Arc’s retail stores, corporate and support operations, and a staff of over 1,500 employees. Under Lewis’ tenure, revenue has grown from $30 million to $75 million annually and earned income from $2 million to $10 million annually.

Lewis currently serves as board chair of the Colorado Cross Disability Coalition and of the Atlantis Community Foundation.

At Arc, Lewis is instrumental in forging relationships with communities of color, including Mi Casa Resource Center, the Latina Chamber of Denver, as well as other community organizations including the Mayor’s Road Home project. He received the Civil Rights Award from NewsEd Corporation for his work with challenged communities in 2008. He is also the recipient of an award as one of Denver’s “unsung heroes” in celebration of Denver’s 150^th anniversary in 2009, and Lewis and Arc were named 2010 “Change Maker” for the City of Denver Change Maker program sponsored by Ashoka and the City of Denver.

Episode 49: Rolling Up Your Sleeves, with Maggie Scivicque of arc Thrift Stores

Mon, 06 Feb 2017 07:00:00 -0700

As director of sales and marketing for retail giant Papa John’s, the position she held for 12 years before moving to Colorado and being named director of marketing for arc Thrift Stores, Maggie Scivicque-Spencer was fantastic at her job. She orchestrated a $40,000 record-breaking pizza sale to the San Diego Naval Shipyard (now featured in the Guinness Book of World Records). She held the position of top U.S. sales person for the company from 2001 to 2004 (out of 3300+ stores), and she received the Franchise Team Player Award three years running. Along the way, Maggie was promoted through three franchises beginning in San Diego, California, and ending here in Colorado and Minnesota, and boosted sales in her territories by 33 percent.

But, after over a decade in the pizza world, Maggie decided to use her skills to help people in need. Maggie was named director of marketing for Arc Thrift Stores in 2012, and since the beginning it has been, to use her words, “a humbling” experience, but one that she says “makes coming to work every day rewarding.”

The mission of Arc Thrift Stores is to assist people with intellectual and developmental disabilities. The organization provides 12 Arc Chapters with funding to improve the lives of people with intellectual and developmental disabilities. As the organization’s director of marketing, Maggie is responsible for promoting awareness of that mission and the Arc brand. In that role, she heads up all marketing communications and advertising for the organization, which includes 24 stores and 15 donation centers.

Maggie has taken a marketing department severely over budget (2012) to being right on target (2015). Her work has also resulted in year-over-year revenue increases up to 5 percent yearly. Arc’s customer count continues to grow with 70,000 Coloradans weekly shopping Arc Thrift Stores.

Maggie prides herself on being a motivated self-starter working to bring fresh and creative ideas to the table to advertise 24 Thrift Stores and 15 donation stations across the Front Range. These innovative approaches include annual sales throughout the year, advertising campaigns, in-store promotions, traditional media strategies, as well as digital and social advertising (Arc’s Facebook fans went from 5,000 to over 30,000 in only three short years under Maggie’s direction)…all the while, keeping to Arc’s mission to make thrift part of main stream shopping at the forefront.

Episode 48: Speaking the C-Suite Language, with Rachel Silva of MarketTech Enterprises

Sun, 29 Jan 2017 12:39:27 -0700

Rachel Silva is the currently the CEO of her new company MarketTech Enterprises. She has served in various roles in an agency setting, publishing environment, and corporate headquarters. She now brings her years of digital, mobile, localization & branding expertise to help companies transform and thrive in this ever-evolving world of commerce that we live in. She more recently served as the Assistant Vice President of Pep Boys overseeing the online, mobile, offline and in-store customer experience.

Episode 47: A Complete Picture, with Art Boulay of Strategic Talent Management

Mon, 23 Jan 2017 07:59:20 -0700

Art is a Certified Master Coach (CMC) granted by the Behavioral Coaching Institute, and an Odyssey Certified Consultant (OCC) granted by the Odyssey Consulting Institute. He is also a recognized leader in the application and interpretation of world-class individual and group assessment tools including a derivative of the Hartman Value Profile. Art has clients all over the United States, Europe, and Australia.

Art has an undergraduate degree from Middlebury College, an MBA from Southern New Hampshire University, and in 2016 celebrated 25 years in management consulting.

Art lives in Brunswick with his wife, Lori, of 30 years and their 9-year-old dog, Fenway who is an athletic mix of boxer and German shepherd. Lori and Art enjoy spending time walking Fenway; Arts hobbies include hiking, camping, and photography in the north woods of Maine. The rumor is that what he really likes about it is that there is no electricity, cell towers or internet reception where he likes to go.

Episode 46: Loving the Work That You Do, With Drew McLellan of Agency Management Institute

Mon, 16 Jan 2017 19:08:48 -0700

Drew McLellan’s a 25+ year marketing agency veteran who lives for creating “a-ha” moments for his clients, clients’ customers, peers and audiences across the land. Sadly, for his daughter, he attempts to do the same thing at home.

Drew’s favorite tools for creating these moments are vivid story telling, Italian heritage inspired hand gestures and the occasional tipping of a sacred cow.

Over the years, Drew has lent his expertise to clients like Nabisco, IAMS pet foods, Kraft Foods, Meredith Publishing, John Deere, Iowa Health System, Make-A-Wish, and a wide array of others.

Drew is also one of the world’s top marketing and branding bloggers. He’s written the book 99.3 Random Acts of Marketing, co-editing the Age of Conversation series of books and in 1995, he launched his own firm McLellan Marketing Group.

Recently he has appeared in the New York Times, Entrepreneur Magazine, Business Week and Fortune’s Small Business. The Wall Street Journal calls him one of 10 bloggers that every entrepreneur should read.

Episode 45: Sales and Marketing Amplified, with Heather Ann Havenwood of Sexy Boss Inc

Mon, 09 Jan 2017 06:36:22 -0700

Heather Ann Havenwood, CEO of Havenwood Worldwide, LLC and Chief Sexy Boss, is a serial entrepreneur and is regarded as a top authority on internet marketing, business strategies, and marketing. Since marketing her first online business in 1999, bringing together clients and personal coaches, she has played an active role in the online marketing world since before most even had a home computer.

In 2006 she started, developed and grew an online information marketing publishing company from ground zero to over $1 million in sales in less than 12 months. Starting without a list, a product, a name or an offer, Heather Ann molded her client into a successful guru now known as an expert in his field.

Heather Ann has been named by a few as an ‘Icon Creator’ or the ‘Wizard Behind the Curtain’. She has instructed, coached and promoted hundreds of entrepreneurs leading them down the path to success. She has produced and managed over 350 seminars and events and hosted tele-seminars with many top
online thought leaders such as Richard Flint, John Alanis, Susan Bratton, Alicia Lyttle, Tom Antion, Alex Mandossian, Legend Joe Sugarman, Anthony Blake, David Lakhani, Robert Shemin and many others.

Heather Ann currently is the Author of…Sexy Boss: How the empowerment of women is changing the Rule Book for sex, money, and success and The Game of Dating and How to Play it: A rule book for divorced men stepping back into the game.

Heather Ann Havenwood is smart, sexy, savvy and now stepping out from behind the curtain to educate, enlighten and empower women entrepreneurs to grow or start an online business and live a fearless and fulfilled life.

Episode 44: Growing and Preserving Wealth, with Helen Raleigh of Red Meadow Advisors, LLC

Wed, 04 Jan 2017 13:27:36 -0700

Helen Raleigh, CFA, DTM, was born and raised in Communist China. She arrived at America in 1996 as a student. She knew no one and had less than $100 in her pocket. She took on three part-time jobs, including washing dishes at Chinese restaurants, while supporting herself through graduate schools. Through a combination of hard work and scholarships, Helen earned her master's degree in business economics from the State University of New York, College of Oneonta, as well as a masters degree in business administration from the University of Wyoming.

Over the years, Helen worked for several fortune 500 companies, including Citibank. She has over 16 years experience in the financial services industry in areas ranging from pension funds to risk management. She also holds the "gold standard" investment industry designation -- the Chartered Financial Analyst (CFA) charter certification.

Helen's upbringing, especially her experience as an immigrant, taught her to never let circumstances or any obstacles prevent one from reaching for the stars. Based on this strong conviction and her extensive experiences, Helen founded a purpose-driven business, an investment advisory firm.
In addition, Helen is the author of several books and has published numerous columns. In October 2016, the U.S. Commission on Civil Rights appointed 14 people, including Helen to the Colorado State Advisory Committee.

Episode 43: Redefining the Problem with Stephen Long of Motere Consulting

Wed, 28 Dec 2016 09:38:13 -0700

As founder and president of Motere Consulting, Dr. Stephen Long applies an educative, rather than rehabilitative, consulting model resulting in an average of 115% financial performance improvement for his clients with a zero failure rate. Through his work with exceptional leaders, champion athletes, fighter pilots, military special operations personnel, top salespeople, high performers and corporate executives, Dr. Long has helped permanently raise productivity from adequate to outstanding. Applying his strategies and techniques, Dr. Long has helped a variety of companies realize a significant increase in performance through management team execution specifically management succession, turnarounds, performance plateaus and change management practices.

As a primary source, Dr. Long provides a breakthrough social operating system that immediately enhances an organization's productivity and efficiency. Dr. Longs 30 years of experience and expertise has earned him a reputation as one of the world's leading experts in performance psychology. Armed with a legacy of success from a broad array of industries, Dr. Long's expertise in behavior change, psychometrics, and collective belief systems equips client firms with the skills that are neglected by other consulting firms, leaving executives with temporary improvement rather than the long-term success they require. Dr. Long's strategies provide rapid improvements followed by long-term success.

Episode 42: Doing Change Through People, with Bob Tipton of R S Tipton, Incorporated

Sun, 18 Dec 2016 11:42:50 -0700

Bob Tipton is a high-energy, innovative, and insightful transformational change architect, leadership facilitator, keynote speaker, and author who is passionate about helping individuals, groups, and entire organizations reach for and achieve exceptional results. He has more than 35 years of experience in assisting organizations of all types in designing and facilitating transformational change through excellence in vision creation, strategy development, process execution, and technological effectiveness.

During this time, he has held various roles including the founder and CEO of an organizational development / strategy firm, SVP of corporate communications and capabilities for a significant professional services company, managing director of a $40+ million branding, identity and marketing organization, CIO of a $1B+ company, CTO of a $1B technology, creative and strategy professional services firm, and other roles where he spent years in the trenches developing and deploying real-world solutions.

Further, Tipton has published 300+ articles, 15 white papers and three books related to organizational transformation and technological excellence, and he is a well-known and popular speaker and workshop facilitator throughout the world. He is in demand for sessions at business conferences, seminars, and other symposiums, and has won best speaker /facilitator awards at numerous events.

Episode 41: Slowing Down to Move Faster, with Leslie Hassler of Your Biz Rules

Wed, 07 Dec 2016 11:11:40 -0700

Have you ever felt like walking away from everything in your business? In her first business, Leslie Hassler sure did. After struggling to grow back her interior design business after the 2008 recession, Leslie was ready to through in the towel. She was burned out and just sick and tired of being sick and tired. In an ultimatum moment with herself, Leslie decided to get help or get out.

Within 6 months she grew her business 150% and then set about rewriting the rules to business and get back her zest for being an entrepreneur.

Today, Leslie of Your Biz Rules TM, coaches women business owners to bounce back from burn out, reignite growth in their business and their passion for doing what they do.

Leslie's ability to simplify the complex process of building and growing a business, whether it's marketing, sales, systems, or just finding time to do it all you'll make more progress working with Leslie than you ever did on your own.

Episode 40: Forging the Team with Jerry Comer, with Comer & Associates, LLC

Sun, 04 Dec 2016 17:39:28 -0700

Jerry Comer has been helping companies build high-performing organizations since the early 1990’s. His early career in engineering, marketing, sales and manufacturing with various organizations led him to realize that many companies struggle with the key elements associated with great performance: leadership, teamwork, clarity of purpose and ability to execute. Building a healthy organization drives teams to higher levels of performance and improved bottom line results.

Through Comer & Associates, founded in 1993, Jerry has worked strategically and tactically with CEOs, COOs, Directors, Managers and Boards of Directors to build healthy and powerful teams aligned with common goals and objectives. Clarity of purpose and accountability have been the cornerstone of his leadership training and coaching programs, leading to an organization that is strategic, aligned and executing well to drive growth and profit.

Episode 39: Focusing on the Positive with Nicole DeBoom of Skirt Sports

Mon, 28 Nov 2016 08:28:01 -0700

Born and raised in the Chicago suburbs, Nicole was a standout swimmer, qualifying for the 1988 Olympic Trials and later graduating from Yale University. She decided to pursue the sport of triathlon, and a lucky seat assignment introduced her to her future husband (future 2-time Ironman World Champion), Tim DeBoom, on a flight to the 1995 ITU World Championships. Nicole started racing professionally in 1999, racking up countless podium finishes. Her triathlon career culminated in a win at the 2004 Ironman Wisconsin, wearing a prototype of the first-ever running skirt a skirt that would launch a revolution in womens fitness clothing just a few months later. Nicole founded Skirt Sports in September 2004 with the mission of helping women find inspiration, confidence and courage through the transformative power of running and fitness. Today, Skirt Sports is a national womens apparel brand offering a full line of products that fit real womens bodies and support their busy running lives. Currently, you can find Nicole chatting with customers at the Skirt Sports Boulder flagship store, helping women change their lives through her non-profit organization Running Start, interviewing visionaries for her popular podcast Run This World and chasing around her 4-year-old girl, Wilder.

Nicole started racing professionally in 1999, racking up countless podium finishes. Her triathlon career culminated in a win at the 2004 Ironman Wisconsin, wearing a prototype of the first-ever running skirt a skirt that would launch a revolution in womens fitness clothing just a few months later. Nicole founded Skirt Sports in September 2004 with the mission of helping women find inspiration, confidence and courage through the transformative power of running and fitness. Today, Skirt Sports is a national womens apparel brand offering a full line of products that fit real womens bodies and support their busy running lives. Currently, you can find Nicole chatting with customers at the Skirt Sports Boulder flagship store, helping women change their lives through her non-profit organization Running Start, interviewing visionaries for her popular podcast Run This World and chasing around her 4-year-old girl, Wilder.

Today, Skirt Sports is a national womens apparel brand offering a full line of products that fit real womens bodies and support their busy running lives. Currently, you can find Nicole chatting with customers at the Skirt Sports Boulder flagship store, helping women change their lives through her non-profit organization Running Start, interviewing visionaries for her popular podcast Run This World and chasing around her 4-year-old girl, Wilder.

Episode 38: Putting on Your Hat, with Devon Kerns of Devote Dating

Mon, 21 Nov 2016 13:32:34 -0700

With a focus on single professionals, many people refer to Devon as the RockStar of Dating and Love. He has made it his mission to empower one million single professionals by the end of 2017.

In ten years Devon has coached over one thousand single professionals around
the country on relationships, emotional intelligence, and lifestyle management,
He has devoted himself to helping men and women master the art of knowing themselves well enough to get what they really want out of dating, relationships, business, and love.

In his dedication to finding solutions, Devon has created simple tools and action steps for single professionals that allow them to experience real results before and during their journey to finding love. These same tools and action steps can and should be applied to all areas of life including business, sales, and leadership.

Episode 37: Focus is Power, with Joshua Tabin of Wild Zora

Wed, 16 Nov 2016 09:59:56 -0700

Over the past 30 years in both Europe and the United States, Josh has been: Founder and CEO of more than 20 businesses, mostly in the areas of technology and food; an Officer and Executive Committee Member of Young Presidents Organization in the Chicago, Warsaw, Geneva, Prague, and Denver chapters; an Entrepreneur of the Year award winner; and has enjoyed helping a variety of businesses navigate their challenges by working with other entrepreneurs at organizations including: New York University, University of Illinois, University of Chicago, Colorado University, Colorado State University, Thunderbird School of Management, and the Kauffman Institute.

Today Josh participates on the boards of several companies, but mostly enjoys working with his wife of 17 years on Wild Zora, their natural meat snack startup business headquartered in Fort Collins, Colorado, where they live with their two children who also enjoy the weather and mountain sports on the Front Range of the Rocky Mountains.

Episode 36: A Journey for Every Type of Customer, with Karl Becker of The Carruthers Group

Wed, 09 Nov 2016 07:49:24 -0700

Karl has been a get-your-hands-dirty entrepreneur for 20+ years. He has a BA in Economics from Colorado College and an MBA from CU Boulder. Karl’s background is in running marketing and sales companies. For the past 6 years, he has run The Carruthers Group, a sales growth agency focused on implementing and executing programs for improving all phases of the sales funnel.

Episode 35: A Small Act That Becomes Mighty, With Robbie Vitrano of Good Spread

Mon, 07 Nov 2016 05:46:23 -0700

In most ways, Robbie was "ruined" by New Orleans, a dying city, that he thought he was saving. It turns out it saved him, leading to the remaking of his brand design studio (Trumpet) into the launchpad for an entrepreneurial ecosystem that's at the center of a refocused, civically reengaged New Orleans. Robbie now runs, designs, and invests in food companies with social and environmental impact such as Good Spread, a nut butter company launched from a non-profit maker of a therapeutic peanut butter that treats and cures kids suffering from Severe Acute Malnutrition. Along the way, he co-founded Idea Village, Naked Pizza (a healthy delivery pizza company expanded internationally and sold to Mark Cuban), and maintains a portfolio of food-based companies under Innisfree.

Robbie was an Ernst & Young entrepreneur of the year finalist, was named City Business Magazine’s innovator of the year, and won the Louisiana Technology Council’s technology of the year award. He is also a member of Adweek’s creative all-star team.

Episode 34: The Strength of Your Reputation, with Pamela Gockley of Reputatus

Wed, 02 Nov 2016 11:35:39 -0600

Pamela S. Gockley is an internationally known speaker, humorist and astute student of business for over 21 years. She is the co-founder of Vigilant Corporation, and creator of The Reputation Factor, Reputatus Learning and the innovator of the Reputation Strategy philosophy "Starts with You, but It's not about You."

Using her own 4D's of Reputation Strategy and transformed her struggling business into a thriving marketing and training business.

Pam is a frequent guest on radio shows, podcasts and writes articles for magazines, newspapers, and blogs. She has revolutionized how to build a revenue generating business in this pull global economy. It has transformed from a business-centric to a customer-centric world.

Episode 33: Breaking Down Stigmas, with Paige Burkes from Health Solutions

Wed, 26 Oct 2016 10:06:02 -0600

Paige Burkes has 25+ years of experience as a strategic CFO/COO helping rapidly growing companies achieve their goals. In her years of experience, she has come to understand that we as entrepreneurs, employees and consultants need to find more effective ways of achieving our versions of success. The traditional
methodologies are no longer working for us. In fact, they're making us more stressed and less happy by the day. You can read more on her ideas for implementing mindfulness in your life at SimpleMindfulness.com.

Episode 32: Flexible and Collaborative Leadership, with Lea Woodford of SmartFem Media Group

Sun, 23 Oct 2016 20:05:29 -0600

Lea Woodford is the Chief Executive Officer and founder of the SmartFem Media Group, a full service digital marketing and advertising company. SmartFem was created as a result of her many years as a publicist, columnist and as a Radio & TV Personality. Lea has extensive experience as a business consultant and entrepreneur but decided the only way she could make a difference for women was to create her own magazine that bridges the online community with the local community. Her passion is in connecting people. In fact Lea is often called the connector due to her extensive network. Lea is passionate about working with young professionals and ensures that SmartFem magazine helps create opportunities for interns and graduates from ASUs Walter Cronkite School.

When it comes to speaking, Lea is a breath of fresh air, focusing on leadership, innovation and change to drive business. Her inspirational stories and humor will engage audiences to start thinking bigger. Lea speaks from experience as she shares her stories on making her online magazine into a full service digital marketing and advertising company. She encourages her audience to think bigger and bolder about their own business. Lea motivates her audience in the same manner as she motivates her team, find your voice. Lea shares her ups and downs as well as her successes and failures to give your audience a fresh perspective on marketing, leadership, innovation and customer service.

An online marketing, and social media expert, Lea shares the latest trends to help companies move to the next level in the ever changing digital space. Lea is an expert and a top speaker. She walks her talk. She will impart valuable information in a fun and entertaining way and will leave your audience wanting more.

Episode 31: Encouraging Growth and Development, with Kim Tracy of Maxwell James Speaker Agency

Wed, 19 Oct 2016 13:58:20 -0600

Kim Tracy possesses a solid communications background including marketing, public relations, and sales. Throughout her career, she has designed and implemented public relations and marketing campaigns, and executed special events for clients in the following industries: consumer products, non-profit, high-tech, professional sports, real estate, and healthcare.

As marketing manager for Penton Media’s Boardwatch and CLEC Magazine, Kim managed all aspects of promoting both trade pubs and their complementary Web sites. The marketing department collaborated with in-house graphic designers, supported a nationwide sales team, and exhibited at competing and their own trade shows.

Kim’s sales background includes work with Hershey Foods, Keller Williams Realty, and The KOR Hotel Group in Playa del Carmen, Mexico.

Since 2008, Kim has owned and operated The Career Agent, a boutique personal marketing firm that specializes in guiding US-based professionals through career transition. Throughout her career, Kim has helped hundreds of seasoned professionals move forward in their careers.

In 2015, two clients approached Kim about representing them as a speaker’s agent. Seeing that “stars were aligning”, Kim began researching speaker’s bureaus and saw an opportunity not only to help business owners, entrepreneurs, and others achieve their goals, but to continue having a positive impact on people’s lives.

Episode 30: One Team Communicating the Same Message, with Eric Wallace of Left Hand Brewing

Mon, 17 Oct 2016 12:46:00 -0600

Jon Eric Wallace is the President and co-founder of Indian Peaks Brewing Company, parent company of Left Hand Brewing Company. Eric grew up around the world as the son of an Air Force officer, and was exposed to good beer at a precocious age in Germany. He graduated from the U.S. Air Force Academy in 1984 with a degree in international affairs, and spent 8 years in the Air Force as a communications officer in Italy and Turkey before moving back to the U.S. in 1993. Upon his return, he was inspired by the renaissance in craft brewing developing here in the U.S. and, along with co-founder Dick Doore, decided to jump headfirst into the craft beer business.

One of Eric’s focuses is giving back to the local community where he works, lives and plays. He serves on the Brewers Association Board of Directors, the Colorado Shakespeare Festival Advisory Board, is a member of Longmont Odd Fellows Lodge No. 29 and Skyline Kiwanis. Left Hand Brewing Company has been named both small and large Business of the Year by the Longmont Area Chamber of Commerce. In 2015, Left Hand generated over $687K in donations to many different non-profits through its various fundraising efforts.

Episode 29: Building Your Own Doors, with Louie La Vella

Tue, 11 Oct 2016 14:49:19 -0600

Louie was a former music TV host, interviewing hundreds of a-list celebrities and now turned entertainment branding expert, with clients such as concerts, large music festivals, nightlife venues, and up and coming talent. Louie has been crafting and building their social marketing and branding for years. It really is unbelievable to see large scale ticketed events bring in tens of thousands of people and music talent grow their following to the hundreds of thousands - all due to social media content marketing and advanced tools. La Vella builds these brands like a boss.

Louis is not just a music marketing guy. He is asked to consult on all types of business industries, taking his stories and experiences in the entertainment industry and applies it to all businesses.

Episode 28: Making Good TV and Celebrating Entrepreneurship on Shark Tank, with Adam Cookson and Craig Beinecke of TekDry

Mon, 10 Oct 2016 08:59:44 -0600

Craig Beinecke and Adam Cookson are co-founders of TekDry International, a revolutionary, new, and growing retail consumer service for recovering water logged phones and devices while saving your data in 30 minutes. This is an encore interview on the Integrate & Ignite Podcast. Why, you might ask? Well….TekDry was featured on Shark Tank last night! And, we are conducting a post-show interview to learn more about this amazing adventure!

Adam’s responsibilities include strategic business planning, domestic and international business development, capital formation, investor relations, and leading TekDry’s business team for growth and expansion.

Craig is focused on developing strategic partnerships with retail stores to offer the localized TekDry service.

The two gentlemen met during their MBA program at the University of Denver.

Episode 27: Taking Care of People Who Take Care of You, with Mark Ward

Mon, 03 Oct 2016 11:23:46 -0600

Mark was born and raised in Longmont Colorado. He attended Briar Cliff University on a baseball scholarship, and graduated with a health promotions management degree. Mark received his Master of Arts in Teaching with an emphasis in K-12 P.E. from Hasting College. He was the head Softball coach for 2 years as well as the Assistant Athletic Director. In 2005, Mark moved back to Colorado and worked for his brother’s landscape company. He joined Ward Electric in 2008 and in 2012 purchased partial ownership with his brother. Ward Electric Company is a full-service high voltage powerline contractor serving the entire Western United States.

Mark has been married 13 years to Meg Ward. They have 3 children, Gracie (8), Beckham (6) and Bode (2).

Episode 26: The Pre-Shark Tank Interview, with Adam Cookson and Craig Beinecke

Wed, 28 Sep 2016 07:48:05 -0600

Craig Beinecke and Adam Cookson are co-founders of TekDry, a revolutionary new and growing retail consumer servicer for recovering waterlogged phones and devices while saving your data in 30 minutes. This is Adam’s encore interview with Integrate & Ignite. Adam’s responsibilities include strategic business planning, domestic and international business development, capital formation, investor relations, and leading the TekDry’s business team for growth and expansion. Craig is focused on developing strategic partnerships with retail stores to offer localized TekDry services. The two gentlemen met during their MBA program at the University of Denver.

Episode 25: Collaboration in the Sale Process, with Barbara Weaver Smith

Fri, 23 Sep 2016 13:15:04 -0600

Barbara Weaver Smith is founder and CEO of The Whale Hunters®, co-author of Whale Hunting: How to Land Big Sales and Transform Your Company, and author of the new Whale Hunting with Global Accounts: Four Critical Sales Strategies to Win Global Customers.

Her business development process is based on the collaborative culture of the Inuit people and how they engaged their entire village to land whales. Barbara works with companies to grow their business by making bigger sales to bigger customers.

She has directly helped dozens of privately-held companies and B2B franchise owners to implement The Whale Hunters Process™ to dramatically increase their sales, deal size, and predictability. 95% of them do so!

She reaches thousands of business leaders in workshops, seminars, and keynote speeches. Barbara also produces books, articles, podcasts, webinars, and online training programs for entrepreneurs who want fast, consistent revenue growth.

Episode 24: Tolerance For High Risk, With Steve Levy

Wed, 21 Sep 2016 08:37:33 -0600

Through more than 20 years in the Workforce Management, sales and operations fields, Steve has a clear understanding of the challenges retailers face communicating with distributed locations. He noticed a change in the marketplace around the time he founded ThinkTime. Large, expensive, difficult-to-deploy systems no longer met the needs of today's retail organizations.

Steve and his team built ThinkTime in the cloud, so it's more affordable and easier to install. He knows most retail companies can't spend days training staff on a communication system; you want to start communicating right away.

Steve has previous relevant experience overseeing 200 associates and a $40M P&L for the retail and healthcare consulting practices at Kronos Incorporated - a $1B in revenue Workforce Management software provider.

He has hands on operational and financial experience increasing consultants, revenue, margin, and team utilization.

Steve has International experience deploying Retail Workforce Management software in Europe and South Africa. He created the new Alliance Partnership programs with Arthur Anderson’s retail team located in London, England.

Extensive software product expertise in Workforce Management including: Time and Attendance, Scheduling, Task Management, Help Ticketing, and Analytics in retail and healthcare.

Episode 23: Helping People Lead Better Lives, with Linda LaGanga

Fri, 16 Sep 2016 09:14:29 -0600

Building better service systems is the thread through the tapestry of Linda LaGanga’s career history, which spans high-tech startup operations, clinical service delivery, and quality and process improvement. As an author and educator in clinical appointment scheduling and service operations, Linda has forged new frontiers of clinical appointment scheduling research and practice to promote better access to healthcare services.

Linda is the VP of Quality & Informatics at Mental Health Partners, a 501 (c)(3) charitable organization. MHP was founded in 1962 as the Mental Health Center of Boulder County and opened at the county general hospital on North Broadway in Boulder.

After leading a bicoastal professional and educational life, Linda settled in Boulder, CO where she walks to work as often as possible and minimizes her carbon footprint by using her Eco transit pass to the max.

Episode 22: Building Culture in a Virtual Company, with Jason Blumer

Wed, 14 Sep 2016 11:58:45 -0600

Jason Blumer is the Chief Innovative Officer of his firm, Blumer & Associates, CPAs. The firm was one of the first to move from a traditional office to a virtual environment, where they serve digital, design, and marketing agencies only. Jason focuses heavily on business coaching and consulting, while his team meets the technical and compliance needs of the clients.

Jason also founded Thriveal in 2010 as a way to help CPA firm owners connect. Since that time, Thriveal has helped many firms grow by providing an online community, coaching services, webinars, and live events. The newest offerings include a Lab for experimentation, an Academy for continuing education for CPAs, and an Incubator for new firms.

Jason is the host of two podcasts, the Thrivecast and The Businessology Show and speaks and writes frequently for CPAs and creatives, his firm’s chosen niche. He has been honored as one of the 40 under 40 in the profession (CPA Practice Advisor) as well as one of the Top 100 Most Influential People in Accounting (Accounting Today). Jason loves to watch documentaries on just about anything and is working on his personal bests in Crossfit several times a week. He lives in Greenville, SC with his wife and their three daughters. Stay connected with Jason by signing up at JasonBlumer.com.

Episode 21: Passion around Vision, with Chris Bouck

Mon, 12 Sep 2016 13:09:33 -0600

As a founder and principal at SDR Ventures, a Denver-based investment banking firm, Chris works closely with clients executing mergers and acquisitions, securing equity and debt financing and implementing strategic initiatives aimed at maximizing shareholder value. He has 25 years of experience in strategic and transaction advisory services along with the Series 24, 62, 63 and 79 securities licenses.

Chris is also a founding partner at Coulton Creek Capital and BlackBook, Inc.®

Chris is a Vistage member and an advisor to Vistage International forums and serves as an Executive Board Member with the Denver Area Council for the Boy Scouts of America. He is a CPA and started his career at Deloitte & Touche after graduating from the University of Illinois.

Chris lives in Denver with his wife and triplets and is working towards climbing the last nine to finish all 54 of the 14,000 foot mountains in Colorado.

Episode 20: Setting the Tone at the Top, with Julie Reiskin

Wed, 07 Sep 2016 07:41:51 -0600

Julie Reiskin is the executive director of the Colorado Cross-Disability Coalition (CCDC). CCDC advocates for social justice for people with all types of disabilities.
CCDC is a leading disability rights organization whose unique model of blending legal and non-attorney advocacy has achieved results for thousands of Coloradans with disabilities. With a motto of Nothing About Us Without Us Ever, CCDC has led the way in citizen or client engagement and CCDC trained advocates permeate the Colorado public policy arena. CCDC and Ms. Reiskin assist other organizations with assuring real and meaningful participation by clients at all levels.

Through CCDC and the disability community, Ms. Reiskin has gained expertise on nonprofit accountability and best practices, publicly funded long-term community based services, disability rights law, public benefits and the intersectionality of systemic and individual advocacy. Ms. Reiskin has proposed and helped to implement many solutions to create a sustainable and client friendly Medicaid program such as the consumer direction as a delivery model, acted as a respected advocate for individuals and has trained many others in health advocacy and health policy. Prior to becoming the Executive Director for CCDC in 1996, Ms. Reiskin served as the organization's policy analyst.

In 2010, Ms. Reiskin was appointed by President Obama to serve on the Board of Directors of the Legal Services Corporation as the client representative.
Ms. Reiskin provides consulting with organizations seeking to improve, expand or enhance their ability to effectively practice real and meaningful client/constituent engagement at all levels of the organization. She also helps organizations develop disability cultural competence.
Ms. Reiskin moved to Colorado from Connecticut in 1994. In Connecticut, she was a partner in a consulting firm, specializing in diversity issues throughout Southern New England. She also had a private psychotherapy practice.
Previous work includes, but is not limited to, several positions working with "hard to serve" youth and positive youth development, AIDS/HIV Education, and grassroots community organizing. Ms. Reiskin has taught extensively in the areas of disability rights, disability culture and disability policy, along with other areas related to diversity in human services.
Ms. Reiskin received her Masters in Social Work from the University of Connecticut, with a major in community organizing in 1989. She obtained a B.S. in Women's Studies from the University of Connecticut in 1985. She lives in Denver with her partner of more than 20 years and has two adult stepsons, who both make her very proud.

Episode 19: Business as a Force for Good, with Shaun Oshman

Wed, 31 Aug 2016 08:30:00 -0600

Shaun has spent his career cultivating teams to do amazing things. He cultivated a team at YMCA Camp Ockanickon to develop and deliver the highest quality experiential education programs. Today, he leads the team at iSupportU to provide the highest quality IT support and consulting.

Through all of these endeavors, learning has been a common theme. In order to truly know 'how to learn', he finished a Masters in Education to prepare him to teach. A thirst for understanding brought him to the field of technology. It was clear that the tool of tech can act as a powerful catalyst to learning and growth for people of all ages.

While teaching, one of the most rewarding experiences was seeing how empowered the teachers had become when they learned to fully harness the power of technology in their teaching. This experience was the inspiration behind starting iSupportU as a company. Shaun wanted to see that same empowerment in individuals and businesses. Technology should make life better and bring people together. That is the core goal of iSupportU.

The company has grown by an average of 200% per year since opening. This has resulted in being a top five fastest growing company in Boulder and Broomfield Counties in 2013, 2014 and 2015. The growth has been the result of carefully planned and implemented strategies of growth by cultivating relationships with existing clients and providing the highest quality of service.

In 2014, iSupportU sold off its web department to another firm, purchased a commercial building and discontinued doing repair work for residential customers.

iSupportU gained B Corp status in 2015. This formally made clear to the world the level of commitment the company has to social and environmental responsibility.

Shaun also enjoys doing cart wheels around the office without warning. Play is key.

Episode 18: Educating Women on Personal Finance, with Lynn Evans

Mon, 29 Aug 2016 08:27:45 -0600

Lynn S. Evans, CFP® is a national leader in the financial planning industry, successful author, speaker, host of a top-ranked podcast, and has a strong record of accomplishment as CEO of financial planning and wealth advisory companies, including her latest venture, Women of Substance LLC. She has developed several groundbreaking presentations on the relationship between women and money.

Her presentations encourage participants to look into their past for clues on what they were taught about money and how that colors how they relate to money as adult women, how to break those bonds, and how to have a happy, positive relationship with money.

In her recent book, “Power of the Purse: Fear Free Finances for Baby Boomer Women”, Lynn addressed what she views as the financial knowledge gap of Baby Boomer women where traditional stereotypes are being re-examined and exciting new opportunities await on the horizon. Viewing divorce, retirement, and widowhood not as a time of withdrawal and fear, but gearing up for new challenges and rewards, Lynn helps women prepare financially — and emotionally — for these significant transitions.

Lynn earned her BA from Cedar Crest College in Allentown, Pennsylvania. She’s held the CFP® mark of distinction for more than 25 years. Lynn is active in her community and has held leadership positions in a variety of civic organizations including the Women’s Resource Center of Scranton, which she co-founded, Maternal and Family Health Services, charter member of the NE PA Chapter of the National Association of Women Business Owners, Cedar Crest College’s Alumnae Association, and the President’s Advisory Board of Keystone College, Factoryville, Pennsylvania.

Lynn and her husband, Patrick, enjoy spending family time with their son, Tyler, and boating on Lake Wallenpaupack in Pennsylvania’s Pocono Mountains.

Episode 17: Translating your Vision into a Reality, with Alan Bloom

Mon, 22 Aug 2016 15:43:19 -0600

For his entire career, Alan has been involved in all aspects of point-of-purchase advertising from design to delivery.

He co-founded Data Display Corporation in 1980. Later he acquired a small neon company as a division and renamed it Neon Glassworks. Data Display was sold in the mid 1980s and Neon Glassworks was renamed Zeon Corporation to better reflect the wide range of products and services offered beyond neon.

Along the way, the company constantly changed to meet market needs and Alan’s own desire to bring the best brand identity products into the market. What started as a single designer turning company logos into neon signs has become a full design staff that utilizes a broad range of technologies including neon, LED, fluorescent, non-illuminated, and products that include signs, display racks, chalk boards and many others. Zeon was also the first company to build Point-of-Purchase displays out of reclaimed Colorado beetle kill pine. Zeon’s materials bag of tricks also includes reclaimed snow fencing, reclaimed cedar fencing and distressed corrugated.

In July, 2008, he bought out his co-founding partner and now he is the sole owner of Zeon. Alan and his creative staff, combined with many other employees, develop unique POP concepts using traditional and non-traditional materials.

Zeon works with companies in a variety of industries including craft brewers, furniture, consumer products, outdoor equipment, action sports, music, automotive and wireless communications.

Episode 16: Learning How to Listen, with Max Rogers

Wed, 17 Aug 2016 09:00:00 -0600

Max Rogers is a veteran entrepreneur and leader with a track record of growing successful businesses. His business philosophy is deeply rooted in honesty, transparency, providing valued and excellent service while enabling employees to enjoy rewarding careers.

As the President of AddOns, Inc., Max is responsible for scheduling, directing, coordinating and supervising the company so that AddOns, Inc. may service customers under the optimum conditions of productivity, efficiency, cost effectiveness and ease of operations.

Max took partial ownership of AddOns, Inc. in 2003 after operating his own functional consulting group successfully for four years. He holds a Bachelor of Science in Mechanical Engineering from the University of Wyoming.

Episode 15: Forging Relationships, with Lloyd Lewis

Mon, 15 Aug 2016 08:02:18 -0600

Lloyd Lewis is president and CEO of Arc Thrift Stores. Arc has 24 stores and 15 donation stations in Colorado. Arc provide advocacy for people with intellectual and developmental disabilities, and is one of the largest employers of individuals with intellectual and developmental disabilities in the state of Colorado.

Lewis’ role includes oversight and management of Arc’s retail stores, corporate and support operations, and a staff of over 1,500 employees. Under Lewis’ tenure, revenue has grown from $30 million to $75 million annually, and earned income from $2 million to $10 million annually.

Lewis currently serves as board chair of the Colorado Cross Disability Coalition and of the Atlantis Community Foundation.

Episode 14: End Your Day without Any Regrets, with Robin Autorino

Wed, 10 Aug 2016 08:00:00 -0600

Robin Autorino is an award winning chocolatier and has been named by Dessert Professional as one of the Top Ten Chocolatiers in North America in 2013.
Becoming a chocolatier was a very unlikely outcome for Robin from the very beginning. As early as she can remember, she had been allergic to chocolate and was not able to enjoy it as a child or during most of her adult life.
Grown up and in search of adventure, Robin joined the Navy to see the world. Having been stationed in Spain, Guam, Australia and many other locales throughout her Naval career, she was able to call many amazing places home.
Living overseas far from family, however, can be difficult for a single mom; especially during the holidays. Robin found family amongst friends during her travels and often hosted holiday dinner parties for the other sailors and their families. To keep her young son from getting underfoot while she cooked and baked for gatherings, she had him dip pretzels in chocolate as gifts for the guests.
After fourteen years of service, Robin left the Navy and settled in Northern Virginia. Robin worked for a string of technology companies during the height of the Internet boom; but while it paid the bills, it certainly wasn't a passion.
As time passed, her son grew up and on with his life. Robin became restless and embarked on a search for her next adventure. That search led to a move to Boulder, Colorado where she made the decision to transition from technology professional to professional chef.

Robin landed at a local culinary school where she studied classic French cooking techniques using locally produced, seasonally available ingredients. Her last month of culinary coursework was spent in Avignon, France where she had the honor of studying with master chefs from Michelin-starred restaurants and working at a local pâtisserie. Robin's experience at the pâtisserie inspired her to become a pastry chef.

Robin was required to taste everything she made at the pâtisserie, including all of the items made with chocolate. Not about to make excuses about allergies to a French pastry chef, Robin tasted the chocolate and waited for the adverse reaction. By luck or fate, the expected reaction never came and Robin's passion for chocolate began.

As it turns out, Robin is still allergic to some chocolate. The discovery was made upon returning from France when she purchased a mass market chocolate bar. After a single bite, she had an immediate reaction. To add insult to injury, the flavor did not agree with her either. The difference may simply have been in how the chocolate was made, either in the ingredients or the process.
Over the next several years Robin worked to develop her craft in the pastry kitchens of a number of landmark restaurants and hotels. Among these are Flagstaff House and Dushanbe Tea House in Boulder as well as The Brown Palace Hotel in Denver. During this time she also interned at Tru in Chicago.
In her spare time, Robin began to make molded chocolates for friends and family, experimenting with flavors and artistry. Just before Valentine's Day in 2008, a local florist needed chocolates and asked Robin to provide them. She jumped at the opportunity to transform from chocolate enthusiast to chocolate entrepreneur. And thus, Robin Chocolates was born.

On that first Valentine's Day Robins chocolates were pretty good. Since then Robin has continued to work towards perfecting her craft, studying with some of the top chocolatiers in North America and Europe. These days her chocolates not only win awards, they have a loyal and growing following.
There are many chocolates out in the market that are beautiful to look at but disappointing to taste. Robin combines artistry and flavor to create little masterpieces that taste as good as they look. Through her chocolates, Robin has found a way to make people smile, which makes Robin very happy indeed.

Episode 13: Finding Passion in What You Do, with Jason Pfaff

Mon, 08 Aug 2016 07:00:00 -0600

Based just south of Denver in Centennial, Colorado, The Kitchen Showcase has been serving Colorado homeowners, builders, and interior designers for nearly 30 years. Jason’s Father, Doug Pfaff started the business in 1983 and after graduating from MidAmerica Nazarene University, Jason Pfaff joined the family business. He has been with the company for 10 years now.

Episode 12: Doubling Down on Communication, with Kendra Prospero

Wed, 03 Aug 2016 15:20:23 -0600

Kendra Prospero is CEO & Founder of Turning the Corner LLC, a Boulder-based career coaching, recruiting, and business cultivation services organization helping job seekers and companies transform the way they think about work.
For job seekers, she helps them find work they love. From resume writing to career coaching, and job search essentials, she and her team accelerate the job search process. Kendra has spent years counseling people on their careers, giving resume advice and bringing talented people together. She has helped many people land great positions in fields they are passionate about and are thriving in. With her diverse background, she has a deep understanding of the different types of jobs and personalities that are out there and what makes that perfect fit.
For companies, Kendra and her team work with executives and Human Resource professionals helping them with the development, launch, and management of effective talent management, employee engagement, visioning & strategic planning, and leadership training. Turning the Corner has worked with numerous companies helping them find top talent and develop their organization for success.

Episode 11: The Pursuit of Excellence is Ongoing, with Scott Baker

Mon, 01 Aug 2016 14:01:28 -0600

Scott Baker is Mill Operations Officer for Icebox Knitting, LLC. Scott manages the daily office duties, procurement of raw materials, sales and logistics. Design Innovation is one of his favorite tasks, but the work flow calendar usually takes him away from the drawing board and puts him behind the keyboard. He began his entrepreneur career at the age of ten in Boulder, Colorado and finished his undergraduate work 1992 with a degree in Urban and Regional Planning with in emphasis in database management and a minor in Mexican-American studies from University of Colorado at Greeley. Using the models of city planning, Scott has applied his skills to running a factory. From the way people park their cars in the lot, placement of recycle bins, to storage of raw materials, the ebb and flow of the factory is optimized by his listening and providing employees the tools they need to succeed.

His love of outdoors and enjoyment of re-purposing objects brought him to Icebox Knitting in 2006. Scott assisted in implementing the Xob Upcycle hats and accessories, which has been well received in the USA and Japan.

It is difficult to find Scott sitting at home. He loves to take his wife and two boys on outdoor adventures, which includes biking, snowboarding, mountain climbing and camping. Scott is committed to his community and has been an active volunteer for Habitat for Humanity since 1998.

Episode 10: Pointing your Team in the Right Direction, with Matt Bonoma

Wed, 27 Jul 2016 12:00:00 -0600

Matt joined Red Idea LLC in 2010 and is a Partner, General Manager, and Food & Beverage Consulting Practice Director.

Matt was named a 2016 40 Under Forty honoree by BizWest Media as one of the top young professionals in Boulder and Broomfield counties. 40 Under Forty honorees are selected as the best and brightest emerging leaders making a difference in their companies, industries and communities.

Matt earned his MBA with a focus in Entrepreneurship at the University of Colorado at Boulder, and a B.A. in Economics from Emory University.

Episode 9: Differentiate Beyond the Basics, with Sam Allen

Mon, 25 Jul 2016 11:27:13 -0600

Sam Allen is an Executive Coach based in Boulder, CO. As a Chair with Vistage International, the worlds leading chief executive membership organization, he facilitates peer groups and coaches CEOs and Business Owners to increase their effectiveness and enhance their lives.

Sam is an experienced CEO. He was International President for The Sports Authority, and managed the creation of a subsidiary in Canada and a joint venture company in Japan, which quickly grew to eighteen stores and $200 million in sales. Before, he was President and CEO of a regional chain of sporting goods stores in Southern California, Sport Chalet. While under his leadership, sales increased from $23 million to $135 million, and he took the Company public. During this time, Sam was a Vistage member for seven years. Before becoming a retail executive, Sam was a business consultant with the accounting firm, Ernst & Whinney, where he received his CPA certification. Education: Master of Business Administration, University of Southern California, and Bachelor of Arts, Pomona College.

Episode 8: Keeping it fresh and new, with Jacqueline Claudia and Christy Brouker

Wed, 20 Jul 2016 07:58:36 -0600

Jacqueline Claudia, CEO and Co-Founder of LoveTheWild, is a lifelong fish nerd who thought she was going to be a marine biologist when she grew up. Instead, after graduating from the Wharton School at the University of Pennsylvania and the Darden School of the University of Virginia, she spent 15 years working in corporate strategy and innovation before finding her way back to fish. She fell in love with the potential for sustainable aquaculture while working on the Velella Project. She founded LoveTheWild to de-demonize great farmed fish, make it easier for people to cook great fish at home, and is passionately building a company that has a real shot at saving the world.

Christy Brouker came from a background in tech start-ups and food/natural products writing. The next natural step for Christy was, of course, fish. With a love of all things water, serious "get things done" chops, and a drive to have a positive impact on the world, Christy is a natural fit as co-founder of LoveTheWild. Christy wants to make an impact on the world. Looking forward to showing people that frozen fish can be super fresh, sustainable, and most importantly, delicious.

Episode 7: Hesitation can Hurt your Business, with Kimberly Smith

Mon, 18 Jul 2016 12:09:48 -0600

Kimberly Smith, a former compliance officer developed the highly acclaimed client due diligence and Anti Money Laundering compliance software application, SILO in 2012. This software is the compliance solution many regulated businesses seek. For too long compliance professionals have struggled with AML obligations, frequently using inadequate software or Excel spreadsheets to manage the mountain of client data and due diligence documents, unable to run timely, adequate, informative reports often leave senior management in the dark and at risk of regulatory fines or worse.

Episode 6: Who You Surround Yourself with Really Matters, with Leo Bottary

Wed, 13 Jul 2016 09:46:44 -0600

Leo Bottary is Vice President, Peer Advantage for Vistage Worldwide, where he directs a thought leadership initiative on the power of peer influence for business leaders. Leo recently coauthored the book, The Power of Peers with Leon Shapiro, which was released by the publisher in March, 2016. Since 2008, Leo has also served as an adjunct professor, teaching online and on campus residencies for two of Seton Hall University’s graduate communication and leadership programs. In 2015, he was named adjunct teacher of the year for the College of Communication and the Arts.

Earlier in his career, Leo served in senior leadership positions at Mullen and at Hill & Knowlton (H&K), where he was also Director of Client Service for the US. In the mid 1990s, Leo founded a public relations agency that a leading industry trade publication hailed as a regional powerhouse, new media pioneer, and great place to work. Bottary & Partners Public Relations won national and regional awards and developed a website that was named best PR Agency website in America by Ragan Communications in 1997. He sold the firm in 2000.

Leo has earned a BA from Jacksonville University, an MA in Strategic Communication and Leadership from Seton Hall University and is expected to receive his EdD from Northeastern University with a concentration in Organizational Leadership upon completion of his Leos dissertation topic focuses on learning outcomes for CEOs who participate in peer advisory groups.

Episode 4: Connecting the dots, with Adam Cookson

Wed, 06 Jul 2016 09:00:00 -0600

Adam Cookson co-founded TekDry International in 2013 — a company that recovers wet smart devices such as cell phones, tablets, computers, watches, cameras, wearables and other devices from moisture intrusion. As co-founder and CEO, Adam’s responsibilities include strategic business planning, domestic and international business development, capital formation, investor relations, and leading the TekDry’s business team for growth and expansion.

Adam brings over 25 years of successful corporate start-ups and manufacturing experiences including, technology, wind energy, automotive assembly, synthetic rubber and plastics extrusion molding.

Adam is fluent in Spanish and Portuguese and has strong computer skills in multiple operating systems, simulation software, and data analysis tools. He holds an executive MBA from the University of Denver, and a BS in Electrical Engineering from Kettering University, Flint, MI.

Adam enjoys networking with other startup and business professionals, reading, skiing, photography and amateur astronomy near Denver, Colorado where he resides with his wife Mirela and their three children.

Episode 3: Putting the client at the center, with Kirk Dando

Mon, 04 Jul 2016 09:00:00 -0600

Kirk Dando helped scale and sell a billion-dollar company. As a C-level executive, he walked the lonely road of leadership and worried himself to distraction, but learned a lot. For more than 20 years, he has worked with more than 6,000 executives. These include ten Ernst & Young Entrepreneurs of the Year and several Best CEO winners.

His bestselling book, Predictive Leadership: Avoiding the 12 Most Common Mistakes that Derail Growth-Hungry Companies, shows execs how to predict and prepare for the most common business pitfalls. It helps eradicate their fears and doubts that make it lonely at the top. Kirk has a stunning track record of causing breakthrough growth for companies that face problems stemming from their own success.

As seen on Fox Business and Bloomberg Television, audiences relate to his real-world stories and his high-energy, no-nonsense style as he demonstrates how leaders can predict problems before they show up in the results.

You wont find another leadership expert like Kirk. He combines the raw emotion felt by leaders with the real-world action needed to achieve and sustain success. Forget complicated theories and bogus acronyms; Kirk gets to the heart of the matter to help leaders create real change in the lives of their employees, shareholders and themselves.

Episode 2: Culture of your business, with Scott Sutton

Wed, 22 Jun 2016 15:02:21 -0600

Scott Sutton, President & Founder of Unser Karting and Events has a Bachelor of Arts in Communications from Washington State University. He has a diverse background, working in an array of fields including public relations, advertising, operations, sales, and marketing. He has worked in various industries including high technology, retail, service, and construction. In 2004, Scott started his first company, a high tech security integration firm which he grew into a multi-million-dollar company. Scott later sold to a public entity where he held the President and CEO position for two years. Before Scott started Unser Karting & Events, he was responsible for starting up a security integration division for a large technology company. When Scott isn’t working, you can find him hanging out with his wife and 2 daughters or on his bike on a quiet road or trail in the Colorado Foothills.

Episode 1: Freedom means success, with Stephen Woessner

Mon, 20 Jun 2016 12:00:00 -0600

Stephen Woessner is CEO of Predictive ROI and the host of the brilliant Onward Nation podcast. He is the author of two bestselling books, The Small Business Owners Handbook to Search Engine Optimization and Increase Online Sales Through Viral Social Networking. His digital marketing insights have been featured in SUCCESS, Forbes, Entrepreneur, The Washington Post, Inc. Magazine and more.

What sets Stephen and Predictive ROI apart is its uncommon approach to digital marketing. Stephen founded the company on the principle that predictable results and guaranteed return on investment comes from proven practices. He and his team spent years researching in both the academic world and private sector. What was evident to Stephen that there was a disconnect in the process in how companies drove traffic to their websites. All of this culminated in the development of the Predictive ROI Method, an approach designed to effect real change for companies with $1 million to $30 million a year in revenue. The company’s patent-pending process helps organizations significantly increase website traffic, accelerate lead generation, and increase return on investment online by 200 to 500 percent in 12-months or less – or it’s 100 percent free.