If you’re a trades business owner who wants stronger systems, better leadership, and sustainable business growth, this conversation is for you. Andrew shares what holds entrepreneurs back as they move from operator to true business owner. He explains why so many owners think they “know better,” how that mindset limits growth, and what to do instead.

They also discuss why brand awareness doesn’t happen automatically, even with a franchise name behind you, how to get involved in your local community to drive organic leads, the biggest people mistake owners make in their first 90 days, why culture is your only true competitive advantage in the trades, and how monthly financial reviews can empower your team and improve performance. If you’re serious about growing your trades business, improving hiring, and building a culture that drives referrals, this episode delivers practical insights you can apply immediately.

Key Takeaways

• 00:04 – Why emerging franchise brands face the same growth challenges as independent trades businesses.
• 03:56 – The biggest mindset shift owners must make when operating inside a system.
• 08:31 – Why “I know better” is one of the most common growth killers in the trades.
• 09:26 – The marketing myth that hurts new service businesses the most.
• 10:52 – Why one week of training isn’t enough to build a high-performing field team.
• 14:17 – “Culture is by design or by default” and what that means for your business.
• 16:13 – A simple act of kindness that turned into multiple booked jobs and long-term brand equity.
• 19:44 – A grassroots marketing tactic owners can implement this week.
• 26:18 – Why reviewing financials monthly is non-negotiable for trades business growth.
• 26:47 – How sharing KPIs with your team can increase ownership and performance.

Connect With Andrew:

Website: https://www.premiumservicebrands.com/

LinkedIn: https://www.linkedin.com/in/andrew-olesnavich-9527776/

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In this episode of Titans of the Trades, Ryan Englin sits down with Sebastian Williams, Partner at Sasser Restoration. Sebastian didn’t grow up in the industry. He started in high-level consulting in New York City before making a bold move into the trades. From two vans and a handful of employees to a multi-state operation, Sasser has tripled in size by focusing on one simple principle.

Hire the best people. Train them well. Retain them.

But this isn’t theory. It’s a blueprint. Sebastian shares how process, technology, and leadership discipline helped Sasser Restoration scale across North Carolina, Texas, and California. He also explains the mistakes they made early on, especially when moving too fast with technology, and how they built buy-in from field teams who weren’t comfortable with digital tools.

If you’re a business owner, contractor, or trades executive who wants to:

• Improve your hiring process.
• Reduce turnover in your company.
• Build a culture that actually drives performance.
• Implement technology without alienating your team.
• Create confident field leaders who don’t need constant supervision.

This episode will give you practical insight you can apply right away.

Sebastian breaks down how to connect core values to performance reviews, how to create accountability without micromanagement, and why training and “scrimmaging” your team may be the missing piece in your business growth strategy.

If you want to build a company that dominates its market, this conversation is a must-listen.

Key Takeaways

• 00:01 – Why a former NYC consultant walked away from corporate life to build a business from scratch.
• 03:37 – Starting with two vans, wearing every hat, and why getting “mud on your boots” matters.
• 05:28 – The biggest mistake new leaders make when bringing technology into a company.
• 08:14 – Why tech resistance in the trades isn’t about attitude, it’s about confidence.
• 12:20 – How inventory tracking and process upgrades saved money and increased team buy-in.
• 15:48 – “That’s their job” vs. building a team-first culture.
• 18:41 – Why disaster response businesses must master process before the emergency call comes in.
• 19:42 – The power of training and “scrimmaging” your field teams before real-world chaos hits.
• 26:54 – Sasser’s bold goal to double its well-trained team members and why growth starts with people, not revenue. 

Connect With Sebastian:

Website: https://sasser247.com/

LinkedIn: https://www.linkedin.com/in/sebastiancainwilliams/

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But here’s the real question.

Is your construction safety program actually protecting your company?

In this episode of Titans of the Trades, Ryan Englin sits down with Eric Wick, Founder of Safety Team Technologies, to break down what most contractors are missing when it comes to construction safety training, OSHA compliance, and workers’ comp risk.

Eric started his career as an insurance broker. He saw firsthand what happens when construction companies treat safety like a binder on a shelf instead of a living system. Workers’ comp premiums skyrocket. Attorneys get involved. OSHA inspections turn into citations. And owners are left exposed.

That’s why he built a digital construction safety training platform that helps contractors:

• Automate OSHA-required safety training.
• Track and document compliance.
• Reduce workers’ compensation premiums.
• Protect against serious and willful misconduct claims.
• Deliver training in both English and Spanish.
• Gamify safety to improve engagement in the field.

If you’re tired of chasing down paper attendance sheets, relying on pencil-whipped toolbox talks, or wondering whether your IIPP would hold up in court, this episode is for you.

Construction safety isn’t about checking a box. It’s about building a culture that protects your people and your bottom line.

Key Takeaways

• 00:01 – Why construction safety training is more than a compliance checkbox and how it impacts your bottom line.
• 01:14 – How Eric used his insurance background to identify major gaps in contractor safety programs.
• 04:09 – The real reason most construction companies struggle to implement OSHA safety training consistently.
• 05:32 – How digital construction safety training replaces lost paperwork and unreliable tailgate talks.
• 06:48 – Why gamification and quizzes improve safety culture and employee accountability.
• 08:25 – The “triple threat” contractors face: workers’ comp spikes, lawsuits, and serious legal exposure.
• 10:32 – Why your IIPP binder collecting dust could cost you everything.
• 12:01 – How documented safety training can help reduce workers’ comp premiums at renewal.
• 18:23 – Simple ways to use leaderboards and incentives to strengthen your construction safety culture.

Connect With Eric:

Website: https://oursafetyteam.com/

LinkedIn: https://www.linkedin.com/in/eric-wick-90491132a/

Support Titans of the Trades:

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In this episode of Titans of the Trades, Ryan Englin sits down with Omar Rawji, President and CEO of Prism Construction, a second-generation construction firm delivering complex projects across Canada. Omar shares how Prism has built a strong culture rooted in humility, ownership, and care, and why those values guide every hiring, firing, and leadership decision.

You’ll hear how Prism approaches structured onboarding that lasts months, not days, why mentorship has to be intentional to work, and how leaders can hold people accountable without operating from fear or scarcity. Omar also breaks down what real leadership looks like in construction today and why emotional intelligence matters more than technical skill when developing future leaders.

If you’re struggling with retention, leadership development, or onboarding in construction, this episode will challenge how you think about people, culture, and long-term growth.

Episode Takeaways 

• 00:01 – Why culture and onboarding matter more than ever in construction.
• 02:39 – Omar’s journey as a second-generation construction leader.
• 05:36 – How to interview for humility, ownership, and care.
• 07:30 – Why accountability builds trust instead of pushing people away.
• 10:17 – The role of emotional intelligence in construction leadership.
• 12:25 – Why mentorship is critical as the workforce continues to age.
• 14:12 – What a structured onboarding plan really looks like in construction.
• 18:54 – How Prism prepares onboarding before day one even starts.
• 22:40 – What’s next for Prism Construction and why employee growth matters.

Connect With Omar:

Website: https://prismconstruction.ca/

LinkedIn: https://www.linkedin.com/in/omar-a-rawji/

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JJ explains the “connection gap” that sits underneath the labor shortage, and why authentic storytelling matters more than another “earn while you learn” ad. You’ll hear how Skills Jam uses social platforms like TikTok and YouTube to put real student and jobsite stories in front of the next generation, and how contractors of any size can follow a simple playbook to start building trust, awareness, and a future pipeline.

If you’re serious about construction recruiting, this conversation will challenge your assumptions, and it’ll give you practical steps you can implement without becoming a full-time content creator.

In this episode, you’ll learn:

• Why construction recruiting is a marketing problem first, and a labor problem second.
• How to stop competing with college and instead make trades careers aspirational.
• The role parents play in shaping what kids believe is “a good career.”
• What kinds of videos actually work on TikTok and YouTube for skilled trades recruiting.
• A simple contractor playbook for telling better stories and building a long-term pipeline.

Key Takeaways

• 00:00 — Why construction recruiting gets easier when you stop chasing “experienced only,” and start building interest early.
• 01:15 — JJ’s mission: set the story straight that skilled trades are skilled careers, and the opportunity is real.
• 03:07 — Why comparing the trades to college backfires, and what to highlight instead for construction recruiting.
• 05:26 — The “third rail” pathway: trades need a megaphone like college and the military already have.
• 07:05 — Parents shape curiosity early, and what you say at home can accidentally eliminate careers for your kids.
• 09:39 — The “going pro” mindset: why kids chase sports dreams, but rarely get encouraged to go pro in the trades.
• 15:09 — The Skills Jam story that hits hard: “bad news bears” students winning titles and landing life-changing jobs.
• 16:49 — TikTok that actually drives action: how Skills Jam moved ~500K people to partner sites in Q4 2025.
• 19:02 — A practical contractor playbook: build the profile foundation, find a Gen Z storyteller, and show the work.

Connect With JJ:

Website: https://skilledcareers.org/

Website: https://skillsjam.com/

LinkedIn: https://www.linkedin.com/in/jjowen4/

Field Guide: https://skills-jam.kit.com/76e8362b15

Support Titans of the Trades:

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In this episode of Titans of the Trades, Ryan Englin sits down with Trey McWilliams, third-generation HVAC contractor and CEO of Blue Cardinal Home Services Group, to unpack what it takes to build a culture that actually scales.

Trey grew up in the trades. He rebuilt his family HVAC business from the inside out, replaced almost the entire workforce, and turned it into a culture-driven organization that attracted talent, retained people, and created real opportunity. Today, he works with home services companies across the country as they prepare for growth, partnerships, and exit.

This conversation goes deep into the reality most owners face but rarely talk about: Culture drift. Leadership blind spots. Hiring the wrong way. Losing accountability as you grow.

Trey explains why culture always reflects the leader, why internal marketing matters more than external marketing, and how his “brand ambassador” role became the backbone of employee engagement, customer experience, and long-term loyalty.

If you lead an HVAC, plumbing, or construction company and want to scale without losing your people, this episode will challenge how you think about leadership, hiring, and accountability.

Key Takeaways

• 00:00 – Why third-generation businesses often lose their edge.
• 01:11 – Culture always reflects the leader, not the mission statement.
• 02:52 – The hard truth about replacing almost your entire workforce.
• 04:30 – When growth creates opportunity, but also real risk for owners.
• 06:36 – Why culture breaks once leaders stop being intentional.
• 08:47 – The “brand ambassador” role that changed everything.
• 11:03 – Why internal marketing beats external marketing every time.
• 16:34 – The link between employee experience and customer experience.
• 19:14 – Hiring for attitude over skill in HVAC and plumbing.
• 22:50 – What leaders must prepare for over the next decade.

Connect With Trey:

Website: https://www.bluecardinalhomeservices.com/

LinkedIn: https://www.linkedin.com/company/bluecardinalhsg

LinkedIn: https://www.linkedin.com/in/trey-mcwilliams-161348158/

Support Titans of the Trades:

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• Crews that move faster.
• Quality that stays high.
• Fewer callbacks.
• Techs who act like owners.

But if your technicians are paid hourly, your incentives are not aligned. Hourly pay rewards time, not outcomes.

In this episode of Titans of the Trades, Ryan Englin sits down with Ryan Shank, CEO of ShareWillow, to break down how incentive plans can drive the behavior construction leaders want without giving away equity.

Ryan explains what ShareWillow calls the “compensation layer of record.” It sits between your operational data (like ServiceTitan) and your payroll. It turns metrics like labor efficiency, callbacks, reviews, and average ticket into a simple scoreboard your team can actually understand.

You will also hear why most incentive plans fail. They get too complex. No one trusts the numbers. No one knows what they are earning. Motivation dies.

This conversation walks through a practical approach to incentive design that pays for itself. When technicians win, the business wins, and customers win.

If you lead a construction, HVAC, plumbing, restoration, or service business and you want higher output from the same headcount, this episode is for you.  

Key Takeaways 

• 00:00 – How to motivate technicians to think like owners without equity.
• 00:57 – Why hourly pay misaligns tech behavior with company goals.
• 01:40 – The win-win incentive model: faster jobs, better quality, better customer experience.
• 03:25 – Why leaderboards and scoreboards change behavior fast.
• 04:54 – “Effective hourly rate” and how it stops technicians from leaving for small raises.
• 06:23 – The origin story: why labor performance is the real growth constraint.
• 11:15 – Incentives should pay for themselves through improvements, not extra budget.
• 14:17 – What “acting like an owner” looks like inside a customer’s home.
• 20:11 – The massive gap between top performers and the bottom group, and why it matters.
• 25:43 – How ShareWillow builds plans from your data, benchmarks, and a metrics hub.

Connect With Ryan:

Website: https://www.sharewillow.com/

LinkedIn: https://www.linkedin.com/in/ryan-shank-94508328/

Support Titans of the Trades:

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If you’re a construction executive in the blue‑collar space wrestling with recruiting, training, culture, growth, or breaking free from the truck yourself, you’ll want to tune in.

Jonah shares:

• How his startup background gave him a fresh lens on the trades.
• The marketing shift that enabled hiring better talent.
• Why hiring attitude beats skills and how he trains top people in eight weeks.
• The strategy of working on the business v. in the business.
• How to position your construction firm to market and recruit like a luxury brand.

Whether you’re a contractor who grew up in the field or someone new to the trades, this conversation delivers actionable insights to help you evolve your leadership and company.

Takeaways

• [00:46 ] Jonah’s background: startup world to construction and why he chose the trades.
• [04:13] How he built a lead‑generation pipeline via real estate agents rather than paid ads.
• [06:34] Why marketing your construction business like a luxury brand matters for recruiting and growth.
• [10:55 ] How a strong marketing presence helps attract high‑quality employees.
• [14:39] The principle: you can teach trade skills. You can’t force mindset or attitude.
• [16:11] Training a young estimator over eight weeks by shadowing, ride‑alongs, and conversation.
• [22:37] Building a culture: treating employees as adults, encouraging questions, avoiding yelling.
• [25:12] Creating a business that runs without you: stepping back, hiring smart, having systems.

Connect With Jonah:

Website: https://www.canterconstructionsc.com/

LinkedIn: https://www.linkedin.com/in/jonah-canter-b581b89/

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You’ll discover why most contractors get taken advantage of at renewal, how communication breakdowns between the field and office slowly erode performance, and why mental health isn’t a “soft topic,” it’s a business issue. Michael breaks down real, actionable strategies you can begin applying this week, whether you lead a crew of 10 or 500.

If you’re tired of rising workers comp premiums, confusing insurance jargon, and teams working in silos, this episode is a must‑listen.

Compelling Takeaways:

• 00:00 – Why insurance really matters more than most contractors think.
• 02:35 – The worst time to discover you don’t have the right coverage (and how to avoid that trap).
• 04:37 – How Construction Concepts was built to solve real industry pain points.
• 07:00 – The misunderstanding most contractors have about comparing insurance quotes.
• 10:19 – When trust becomes complacency and how that costs you on renewals.
• 15:12 – A practical change to close the field‑to‑office communication gap contractors ignore.
• 18:54 – How mental health impacts your workforce and performance in construction.

Connect With Michael:

Website: https://constructionconcepts.com/

LinkedIn: https://www.linkedin.com/in/michaelsculnen/

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In this episode of Titans of the Trades, Ryan Englin sits down with John Snyder, CEO of Net Friends, to talk about the power of internal growth in the trades. John didn’t start Net Friends, he climbed his way up from an entry-level tech to CEO, and now he’s helping others do the same with a five-phase career path system that’s changing how companies retain and grow talent.

If you’re a construction business owner or blue collar leader who wants to stop losing your best people, this episode is packed with tools, values, and frameworks you can use today. From EOS implementation to developing leadership partnerships that work, John shares how he’s built a scalable and values-driven culture.

What You’ll Learn:

• How to identify and grow leadership from within your company.
• Why core values are your best people filter and how to keep them alive.
• How Net Friends built a thriving career path model that creates clarity and retention.

Key Takeaways with Timestamps:

• [03:00] John Snyder’s climb from entry-level tech to CEO of Net Friends.
• [06:00] The secret to a successful business partnership that lasts a decade.
• [10:00] The overlooked importance of celebrating employee milestones.
• [14:00] The 5 Behaviors of a cohesive executive team and how John unknowingly mastered them.
• [15:30] How EOS brought clarity and structure to their growing business.
• [17:00] Why the People Analyzer tool transformed their hiring and management strategy.
• [19:00] Net Friends’ core values explained and how they guide every decision.
• [27:00] A Slack channel that reinforces company values daily, without management oversight.
• [28:00] The five-phase career plan that keeps employees engaged and growing.
• [36:00] How to support “rock stars” who don’t want promotions but still want to contribute.

Connect With John:

Website: https://www.netfriends.com/

LinkedIn: https://www.linkedin.com/in/johnsnyder-netfriends/

Support Titans of the Trades:

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Ben’s journey from entry-level project engineer to CEO is inspiring on its own, but what really stands out is his dedication to mentoring others, empowering frontline workers, and staying grounded in core values. You’ll hear how Riley Construction’s “in-step” system creates clarity on every project, how culture lives in job trailers as much as the boardroom, and why employee engagement is the next big opportunity in construction.

If you’re a construction leader ready to scale, invest in your team, and build a workplace people love, this is an episode you can’t miss.

Key Takeaways & Time Stamps:

• 00:58 – Meet Ben Kossow: From project engineer to CEO in 26 years.
• 03:21 – “Riley-tizing” systems: How Riley Construction customizes best practices into their own.
• 04:56 – Visual project management: Big Mac diagrams and the power of visual planning.
• 06:16 – Walking the trailer: What clients and tradespeople see that proves culture isn’t just talk.
• 07:55 – Safety through planning: How Riley’s lean approach proactively reduces risk.
• 10:03 – Defining culture: How Hi-Fi (Humility, Integrity, Flexibility, Initiative) drives everything.
• 12:36 – Mentoring the next generation: From youth camps to apprenticeships and site visits.
• 19:40 – Measuring engagement: How feedback loops are improving culture and retention.
• 24:40 – Listening in leadership: Why small changes (like better safety harnesses) create loyalty.
• 30:16 – Looking ahead: Why investing in people is the key to sustainable growth.

Connect With Ben:

Website: https://rileycon.com/

LinkedIn: https://www.linkedin.com/in/ben-kossow-leed-ap-aa187511/

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Carrie shares actionable insights on how to retain and grow your talent, why mentorship isn’t optional anymore, and how to integrate innovation like AI without losing operational excellence. From workforce development to building strategic industry pivots, this episode is packed with lessons every construction leader needs to hear.

Tune in to learn how to lead with purpose, build culture that scales, and make change stick.

Key Takeaways with Timestamps:

• 00:50 – Carrie Stokes’ journey from Intern to CEO at Barge Design Solutions.
• 03:45 – Why career paths in construction aren’t always linear and shouldn’t be.
• 05:48 – The power of cross-functional exposure in growing leadership skills.
• 07:00 – How one mentor’s red pen transformed Carrie’s leadership approach.
• 08:24 – The importance of communicating the “why” to motivate construction teams.
• 10:40 – Why employee ownership has changed how Barge makes decisions.
• 14:30 – Strategic pivots: How Barge is navigating uncertainty in the data center boom.
• 18:00 – What it takes to adopt AI effectively in construction and design.
• 23:41 – The secret to nurturing young engineers in a high-growth firm.
• 28:06 – Carrie’s three must-have traits for the next generation of AEC leaders.

Connect With Carrie:

Website: https://www.bargedesign.com/

LinkedIn: https://www.linkedin.com/in/carriestokes1/

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Russ and Ryan explore why people disengage at work, how to connect with your employees as human beings, and why the C‑Suite must build a legacy that resonates throughout the entire organization, from owners and executives down to every crew member in the construction and trades world.

This episode is especially valuable if you’re:

• A construction or trades leader struggling with employee engagement or retention.
• Preparing for ownership transition or succession planning.
• Looking to align your frontline workforce with executive vision.
• Seeking tangible tools to improve team communication and performance.

This one’s packed with practical insights that can help you build stronger engagement, better culture, and more profitable outcomes.

Key Takeaways

• 02:15 – What Core Matters Does for People Engagement
• 09:40 – Why People Really Leave Their Jobs
• 17:30 – The Importance of Connecting With People Personally
• 23:50 – Legacy, Ownership Transition, and Vision Alignment
• 31:10 – Translating Vision Into Meaningful Engagement

Connect With Russ:

Website: http://legacyadvisorypartners.com/

LinkedIn: https://www.linkedin.com/in/russclemmer/

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Ryan Englin sits down with Nick Lawrence, President of Go Build Tennessee, a nonprofit working to reverse the skilled trades labor shortage by doing what most of the industry ignores: marketing to the next generation and their parents.

Nick shares the hard truths about why young people aren’t choosing the trades, what needs to change, and how Go Build is using social media, storytelling, and grassroots partnerships to rebrand construction as a first-choice career.

Whether you’re in Tennessee or not, the strategies Nick shares can be applied in any market.

Timestamps:

• [2:00] From tobacco fields to the trades. Nick’s journey into construction.
• [4:30] The real reason young people aren’t entering the trades.
• [6:10] Why marketing is the construction industry’s biggest weakness.
• [8:00] How Go Build Tennessee unites organizations to tackle the labor gap.
• [10:25] The matchmaking role Go Build plays with apprenticeship programs.
• [12:45] 11 million ad impressions later and how they’re reaching parents.
• [14:00] The one thing every contractor can do to solve the labor crisis.
• [16:30] Think construction is just hard, dirty work? Think again.
• [18:20] Want to start your own business? Learn a trade first.
• [21:00] How robotics and middle school programs are reshaping the future.

Connect With Nick:

Website: https://www.gobuildtennessee.com/

LinkedIn: https://www.linkedin.com/in/nick-lawrence-222882130/

Support Titans of the Trades:

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Al dives deep into the turning points that shifted his business from a high-paying job to a true company. He reveals how focusing on EBITDA instead of revenue, ditching off-the-shelf price books, and building a performance pay model helped him scale sustainably. But even more powerful is his relentless focus on culture, from training and role-playing to open-book financials.

If you’re a blue-collar leader looking for actionable insights on leadership, hiring, and operational efficiency, this episode is packed with value.

Takeaways:

• [1:00] Why going out on your own isn’t as simple as firing your boss.
• [2:30] The biggest hurdle Al faced: hiring his first office employee.
• [5:10] How industry “norms” held his business back for years.
• [7:20] The major shift that happened when Al ditched flat rate pricing.
• [10:15] How tying performance pay to efficiency changed everything.
• [14:00] Role-playing and training: Why Al doesn’t script his techs.
• [15:25] How company culture drives clean job sites and accountability.
• [17:35] The power of open-book management in blue-collar leadership.
• [21:00] How Al connects with local technical schools to recruit young talent.
• [22:40] Why core values matter more than experience when hiring.

Connect With Al:

Website: https://www.afphpro.com/

LinkedIn: https://www.linkedin.com/in/al-fagundes-77ab2244/

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Cameron has helped scale hundreds of companies and has been the COO behind explosive growth stories like 1-800-GOT-JUNK. Whether you’re in HVAC, plumbing, electrical, or general contracting, if you’re a business owner tired of bottlenecking your own success, this episode is your wake-up call.

Tune in and discover:

• The biggest mistake owners make when hiring operational help.
• Why most businesses don’t need a COO… yet.
• How delegation can unlock serious growth.
• The hidden cost of doing $40/hour work as a $250/hour leader.

Takeaways with Timestamps:

• 1:04 – Cameron’s entrepreneurial journey and early signs of being unemployable.
• 4:18 – Why thinking you need a COO may be a sign you just need help.
• 5:15 – The cost of doing $15/hour tasks as a six-figure business owner.
• 6:11 – What revenue level really warrants a true C-level hire.
• 7:22 – The real difference between working in vs. on your business.
• 9:24 – How to scale your time by delegating genius-level work.
• 11:48 – What truly makes a great COO (and it’s not a fancy resume).
• 14:02 – Why the CEO-COO relationship is more like a marriage than a job.
• 19:00 – Understanding the psychology behind who gets credit in a company.
• 35:33 – The one uncomfortable truth every founder and COO must face.

Connect With Cameron:

Website: https://cameronherold.com/

Website: https://cooalliance.com/

LinkedIn: https://www.linkedin.com/in/cameronherold/

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Clay shares what’s actually working to attract Gen Z into the trades and what’s still holding the industry back. From soft skills and culture shifts to how tech is changing training, this episode dives deep into the future of skilled labor and what it’ll take to fix the talent pipeline.

Whether you’re a contractor, a parent, or an industry leader, you’ll walk away with practical strategies for creating a stronger, more sustainable workforce.

Takeaways:

• 01:41: What Go Build Tennessee is doing to attract new tradespeople.
• 03:14: Why the industry needs to stop saying “not everyone’s cut out for college.”
• 05:32: The two biggest barriers holding back new entrants: soft skills and short-term thinking.
• 07:29: Why employers need to “finish parenting” young workers.
• 10:27: Meeting Gen Z where they are: hybrid training and flexibility.
• 13:13: What separates award-winning contractors from the rest.
• 15:20: Why “good enough” isn’t good enough in skilled trades.
• 18:50: Magic wand moment: what needs to change in K-12 education.
• 22:32: Why five-year-olds want to be Yankees but not operators and how to change that.
• 24:47: Marketing the trades differently to parents and kids.
• 28:00: ABC’s 5-year plan: more trades, more students, more impact.

Connect With Clay:

ABC Tennessee Website: https://abctn.org/

Go Build Tennessee Website: https://www.gobuildtennessee.com/

LinkedIn: https://www.linkedin.com/in/claycrownover/

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With over 16 years of experience in the franchise world, Nathan shares how systems, delegation, and financial awareness are key to scaling without chaos. Whether you’re a “Chuck in a Truck” or running a multi-million dollar construction operation, this episode is packed with insights on how to stop working in the business and start working on the business.

From hiring your first CSR to managing marketing ROI, Nathan pulls back the curtain on what really drives sustainable growth in blue-collar businesses.

What You’ll Learn:

• Why franchise systems work, even if you’re not a franchise.
• How most construction owners sabotage their time (and how to fix it).
• The right time to hire help and how to afford it.
• Why consistency and customer experience matter more than ever.
• How to stop doing $20 tasks when your time is worth $500/hr.

Takeaways:

• 00:46: The franchise mindset: Why it matters for any business model.
• 03:15: What McDonald’s can teach contractors about systems.
• 06:00: “Chuck in a Truck” syndrome and how to grow out of it.
• 08:49: The “on vs. in” problem: Why even 9-figure businesses struggle.
• 10:54: You’re the most expensive employee. Are you acting like it?
• 14:21: The call-back crisis: Why good leads are wasted daily.
• 17:54: The #1 operational headache: Marketing that keeps changing.
• 20:30: Boots-on-the-ground networking is making a comeback.
• 22:00: How to generate trust without going viral.

Connect With Nathan:

Website: https://www.proliftdoors.com/

LinkedIn: https://www.linkedin.com/in/nathan-cowan101/

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In this powerful episode, Tony Iannessa, Founder and CEO of BIG Construction, joins host Ryan Englin to break down how blue collar leaders can create a legacy business and help solve the trades labor crisis for good.

Tony shares his journey from jobsite to executive suite, why construction doesn’t have a hiring problem (it has a marketing problem), and how leaders can make bold moves that attract the next generation of top performers.

Whether you’re a general contractor, construction executive, or trades business owner looking to grow, this episode is packed with vision and real tactics. It’s a masterclass on building culture, brand, and people in the construction world.

Key Takeaways

• [00:54] Tony’s roots: from laborer at 18 to leading a construction company.
• [03:00] BIG Construction’s growth to $100M+ in under 10 years.
• [05:20] Bridging the office-field divide: why empathy and exposure matter.
• [10:43] Why parents (not kids) are the real decision-makers for trade careers.
• [12:21] From Legos to labor: turning childhood curiosity into careers.
• [14:26] Google, NVIDIA & the trades: tech giants are waking up.
• [15:45] Does “Dirty Jobs” branding hurt the industry’s image?
• [18:28] From logic to emotion: why trades need better storytelling.

Connect With Tony:

Website: https://www.buildbig.com/

LinkedIn: https://www.linkedin.com/in/tony-iannessa-018b994/

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Fred breaks down how AI can plug profit leaks across dozens of everyday processes, from scheduling to job prep to notes to collections. You will also hear how AI can improve the technician experience, reduce turnover, and help owners lead better because they are not stuck in spreadsheets all day.

If you run a construction or specialty trades business, this episode will challenge your thinking, and it will give you a clearer picture of what to do next.  

What You’ll Learn:

• Why AI is not replacing the trades, but it is changing how trade companies operate.
• How “AI-first” can raise margins by reducing process leakage across the business.
• What extreme change management looks like, and why you may not get a second chance.
• How AI tools can help you retain techs by improving communication, training, and job fit.
• Why leadership and communication become even more valuable in an AI-driven construction company.

Takeaways

• 00:00 — Why AI is already impacting construction, and why ignoring it is a risky bet.
• 03:27 — Fred’s claim: AI may be the biggest productivity leap in human history, and it is accelerating fast.
• 05:37 — The key difference between AI and past innovations like electricity: you can use AI immediately, and at scale.
• 09:05 — “AI won’t hurt the trades” is incomplete, because it will reshape the office and the field workflows.
• 10:58 — The trades run on thin margins, and Fred explains how process “leakage” keeps many contractors stuck around 6%.
• 12:44 — How AI can help get the right tech to the right job, with the right parts, and the right info.
• 16:01 — Why leadership and communication matter more in an AI-first construction business.
• 22:21 — The SEO and content example: fewer people can produce far more output, but only if quality control stays strong.
• 24:59 — “Garbage in, garbage out” means your team must learn how to give AI better inputs.
• 39:10 — Extreme change management: a nine-month head start with AI can become an uncatchable lead for competitors.

 Connect With Fred:

Website: https://www.simprogroup.com/

LinkedIn: https://www.linkedin.com/in/fred-voccola/

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Brian shares his journey from swinging a hammer to scaling national sales teams, and how that unique background gives him a sharp edge in knowing what makes salespeople tick. You’ll learn how to spot the hungry go-getters, what comp plans actually motivate top producers, and why investing in personal development can be the key to retention in a high-turnover world.

Oh, and if you think the labor shortage is your biggest hiring problem? Think again. This one goes deep into the housing market’s impact on your workforce and why fixing the affordable housing crisis may be part of your long-term hiring solution.

Episode Takeaways:

• [00:52] Brian’s background growing up in the trades and how it shaped his sales leadership style.
• [02:39] How a global pandemic changed the game for worker expectations and why that matters now more than ever.
• [04:50] Identifying go-getter sales talent and building comp plans that attract them.
• [06:36] Why top salespeople all want different things, and how to coach each type effectively.
• [08:12] The one thing today’s workforce values more than money (and most employers ignore it).
• [09:42] Why your existing team needs training more than you need to hire someone new.
• [16:12] Understanding your team’s financial stress.
• [21:23] How the housing crisis is impacting workforce stability, especially under $30/hr.
• [24:31] Breaking the stigma of manufactured housing and helping your workforce build wealth.
• [28:00] Real talk: Do you know your employees’ 5-year personal goals?

Connect With Brian:

Website: https://www.cardinalfinancial.com/

LinkedIn: https://www.linkedin.com/in/brian-hurd-a0892a83/

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What you’ll learn:

• How to “trap” yourself into working on the business.
• The right way to promote top technicians into leadership.
• A simple rule for when to add your next truck.
• Why construction leadership depends on in-house apprenticeship.
• Marketing moves that beat the yellow pages mindset.
• How to attract Gen Z with training, mentoring, and modern channels.
• A practical path to franchising, systems, and culture.

Takeaways With Timestamps

• 00:00 — From plumber to franchisor: Matt’s vision and why thinking bigger changed his career.
• 01:41 — Forced out of the truck: how early hiring “trapped” him into working on the business.
• 02:39 — The franchise spark: a golf course talk with a franchise attorney that shifted his model.
• 03:06 — Always be recruiting: why he spends 30–60 minutes a day finding future leaders.
• 05:38 — Ditch lazy marketing: missing the yellow pages pushed him toward real community building.
• 06:34 — The two-hour rule: if you can’t dispatch in two hours, it is time to add a plumber or a truck.
• 14:19 — Training gaps: why national standards lag, and what he built in-house to fix it.
• 15:54 — Private-sector apprenticeship: why every construction business must own this.
• 20:41 — The first domino: early mornings, time blocks, ride-alongs, and “trust, but verify.”
• 21:39 — Culture beats chaos: lead by example so decisions get made without you.

Connect With Matt:

Website: https://www.zplumberz.com/

LinkedIn: https://www.linkedin.com/in/matthew-o-rourke-a835459/

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Scott shares how a $500 start and two credit cards turned into thousands of projects, why his crews rarely travel, and how firm core values shape daily field decisions. You’ll hear real examples of foreman training, safety standards that actually stick, and a “work to live” policy that keeps families first. 

If you lead a construction company and want better retention, stronger foremen, and a people-first culture, this one’s for you.

Takeaways

• 03:39 - Why Scott caps growth to stay local and keep crews home with their families.
• 04:46 - Inside the culture: monthly training and a new foreman program led by Scott.
• 07:33 - Core values at work.
• 09:04 - Hard talks without losing people: the simple way Scott equips leaders.
• 10:00 - Policy by participation: foremen help set the rules they follow.
• 13:42 - The “$5,000 rule”: why Scott lets leaders test ideas and learn fast.
• 16:27 - Treat them like family: how listening builds real loyalty.
• 20:51 - “We work to live”: scheduling limits that protect work-life balance.
• 23:57 - When employees become competitors and why Scott cheers them on.

Connect With Scott:

Website: https://prosteelerectors.net/

LinkedIn: https://www.linkedin.com/in/scott-sappington-4972ab42/

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You’ll hear:

• Why Caleb moved from staining fences on weekends to creating his own stain formula.
• How he reverse-engineered his service into a teachable, repeatable system.
• The core values that guide hiring, accountability, and culture.
• What he’s learned about margins, finances, and leadership along the way.
• The emotional challenge many founders face when stepping back and how to overcome it.

Listen in and take notes. This episode is packed with lessons you can apply immediately in your construction or trade business.

Takeaways with Time Stamps

• 2:10 – Caleb’s origin story: starting a side staining business from a fencing background.
• 6:15 – Why he pivoted to making his own stains and how that opened doors.
• 9:30 – The mindset behind vertical integration and controlling quality.
• 13:50 – From six core values down to three. Discovering what truly drives culture.
• 17:45 – How focusing on “values, not behaviors” changed accountability.
• 21:20 – What “Stain & Seal University” is and why it’s more than a conference.
• 22:50 - A surprising lesson many contractors don’t recognize: margin matters.
• 29:00 - The emotional cost when your business no longer needs you and how to navigate it.
• 32:00 – The role of long-term planning when scaling beyond your “do-er” self.

Connect With Caleb:

Website: https://restorativeindustries.com/

LinkedIn: https://www.linkedin.com/in/caleb-roth-00450757/

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In this episode of Titans of the Trades, host Ryan Englin sits down with Sam Pillar, CEO of Jobber, a software platform that’s helping over 300,000 home service pros grow and reclaim their time. From that first customer with a lawnmower hanging out the trunk to managing over 10,000 jobs booked through AI receptionists, Jobber is making massive waves in the field service industry.

Listen in as Sam shares:

• The early days of Jobber and the big problem they set out to solve.
• How AI, automation, and modern tools are changing the game for blue-collar entrepreneurs.
• The #1 barrier to growth for trades businesses and how to fix it.
• Why investing in leadership skills matters as much as investing in tools.
• The emotional toll of “letting go” when your business starts running without you.

If you’re a construction or trades leader looking to grow your business without burning out, this episode is a must-listen.

Takeaways with Time Stamps

• 1:30 - Why a small electrical contractor sparked the idea for Jobber.
• 3:15 - The harsh truth: big software companies weren’t built for small business.
• 5:45 – Jobber’s new AI-powered features that help small teams scale faster.
• 7:50 - Real impact: 200,000+ AI receptionist conversations, 10,000+ jobs booked.
• 8:50 – The biggest barrier to growth for small contracting businesses.
• 13:30 – A lawnmower in the trunk to 7 trucks: the $MM story Jobber helped build.
• 16:50 - You don’t have to sacrifice family for business success.
• 20:10 – What happens when the business depends on people you don’t trust yet.
• 24:20 – The mindset shift: From “no one can do it like me” to “they can do it better.”
• 27:30 – Where to find Jobber’s free tools, business graders, and industry insights.

Connect With Sam:

Website: https://www.getjobber.com/

LinkedIn: https://www.linkedin.com/in/sampillar/

Jobber Tools: https://www.getjobber.com/free-tools/

Jobber Blueprint: https://www.getjobber.com/blueprint/

Jobber Home Service Community: https://community.getjobber.com/

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In this episode of Titans of the Trades, host Ryan Englin interviews Patrick E. Murphy, Founder & CEO at Togal.AI. Raised in one of Florida’s largest construction companies and a former U.S. Congressman, Patrick brings a fresh perspective to construction’s most persistent challenge: the time-consuming, error-prone estimating process.

Now he’s built Togal.AI, a cutting-edge platform that uses AI to automate takeoffs, spot missed scope items, and support junior estimators in bidding more work, more accurately and faster than ever before.

In this episode, you’ll learn:

• What sparked the idea for Togal and why Patrick left politics for construction tech.
• Why takeoffs are the biggest overhead cost in pre-construction.
• How AI is helping small contractors compete with the big guys.
• What AI in construction will look like in 5 years and why it’s closer than you think.
• Why the next generation of estimators is excited to work with AI (and how to recruit them).

Plus, don’t miss Patrick’s exclusive 20% discount offer for Titans of the Trades listeners!

Takeaways with Time Stamps

• 1:05 - Patrick’s journey from family construction to politics and back to construction tech.
• 5:00 - The moment Patrick realized estimating was the biggest cost in pre-con.
• 7:15 - What Togal.AI does: instant, AI-powered takeoffs with 97%+ accuracy.
• 9:20 – Why estimators aren’t going away, but AI makes them more valuable.
• 10:40 - How a small painting contractor used Togal to grow 40%.
• 11:50 – The “Total Chat” feature that saved a painter $250,000 on one job.
• 14:45 - Estimators can now auto-build material assemblies with one click.
• 18:30 – Patrick’s 5-year prediction: full project plans generated from a single prompt.
• 21:00 - Why AI is making estimating attractive to younger generations again.

Connect With Patrick:

Website: https://www.togal.ai/

LinkedIn: https://www.linkedin.com/in/patrick-e-murphy-79318832b/

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Cory also explains why he prefers hands-on coaching, how he maps client and job data flow, and the two moves he wishes he made on day one. Simple, practical, and built for blue collar leaders.

You’ll learn:

• The “one lever a year” approach to steady growth.
• How to turn dropped balls into new processes.
• Why culture must be systematized like production.
• Where to outsource vs. DIY so you can focus on $10k/hour work.
• A simple Jobber form that saves time and prevents rework.
• How to measure SEO like a line item, not a gamble.
• The value of a coach who gets into your tools, not just on your Zoom.

10 Takeaways With Timestamps

1. 00:46 - Set the target first: “$2M, highly systemized” beats “biggest for the sake of it.”
2. 01:43 - Reviews drive local demand: Vancity Electric dominates Google reviews by focusing on service.
3. 03:46 - One lever per year: Pick SEO, hiring, or branding and go deep for 12 months.
4. 04:30 - Culture is a system: Trades work is a people business. Build certainty for your team.
5. 05:05 - No systems hurts everyone: Owners, employees, clients, and families feel the pain. 
6. 06:33 - Implementation beats knowledge: Many know the answer. Few install it. Be an implementer.
7. 07:36 - Hands-on coaching wins: A coach who logs into your Jobber can solve real problems.
8. 10:15 - Fix cracks fast: If something falls through, design a small process today.
9. 11:25 - Automate the paperwork: Turn an inspection into an insurance-ready Jobber form.
10. 12:03 - Hire experts for ROI: Bookkeeping and SEO pay off when tracked like a budget line.

Connect With Cory:

Website: https://vancityelectric.ca/

LinkedIn: https://www.linkedin.com/in/cory-byron-vancity-electric/ 

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Ryan shares honest lessons learned, a powerful look at disengagement and its hidden cost to your business, and a vision for 2026 that challenges leaders to build stronger teams and more sustainable companies.

If you’re ready to step into the new year with clarity, leadership, and momentum, this is your roadmap.

Key Takeaways & Time Stamps

• 02:10 - Why “Always Improve” is more than a Core Value. It’s a mindset for every construction leader.
• 06:25 - The story behind Episode 100 and how the Choice Framework was born.
• 10:40 - What it really means to be the employer of choice in your market.
• 15:30 - The shift in the trades: how AI is redefining the value of “doing” over “knowing.”

Connect With Ryan:

Website: https://corematters.com/

LinkedIn: https://www.linkedin.com/in/ryanenglin/

Titans of the Trades: https://www.linkedin.com/company/titans-of-the-trades/

Episode 100: https://corematters.com/podcast/becoming-the-employer-everyone-wants/ 

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In this episode of Titans of the Trades, Ryan Englin sits down with Eric Watkins, President of Abstrakt Marketing. Eric started as an unpaid intern and climbed his way to the top, helping lead massive growth along the way. Together, Ryan and Eric dive into why recruiting is marketing, how outbound sales applies directly to hiring in the trades, and why culture can make or break a growing construction company.

Whether you’re running five trucks or fifty, this conversation will give you practical insights on growth, leadership, and building a sustainable business.

Key Takeaways

• (02:00) How Eric went from unpaid intern to President of a $75M marketing company.
• (03:50) Why so many trades business owners struggle with the shift from tradesman to business leader.
• (05:10) The top three books every construction business owner should read.
• (09:40) Outbound sales explained and why most people get it wrong.
• (12:00) How outbound marketing mirrors recruiting in construction.
• (19:30) What scaling from $3M to $75M taught Eric about company culture.
• (22:00) The one hiring mistake leaders must avoid when growing fast.
• (26:55) Battling burnout as a business leader and how to keep your passion alive.
• (31:00) How to connect with Eric and access his free consultation offer.

Connect With Eric:

Website: https://www.abstraktmg.com/

LinkedIn: https://www.linkedin.com/in/eric-watkins-amg/

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Lauren translates complex financial concepts into actionable steps, helping business leaders go from overwhelmed to empowered. If you’ve ever avoided your P&L, felt lost in cash flow, or simply wished the numbers made sense in your trade business, this is your roadmap.

Lauren walks through her journey: leaving big firm life after a personal crisis, choosing a path of service, and creating a finance practice built for “people who have skin in the game.” She challenges the stereotype of finance being dry or disconnected, and shares tools, mindsets, and practices that bring clarity, confidence, and profitability to construction contractors.

You’ll learn about:

• The Critical Four metrics every trade business must track. And why most owners don’t.
• What “financial nakedness” really means and how being honest with your numbers and unlocks growth.
• How to build a cash flow forecast that works, not just “looks good on paper.”
• When open‑book management helps and when it scares your team.
• Aligning business goals with personal mission so numbers become a tool, not a burden.

Key Takeaways

• 01:30: Lauren’s backstory: from traditional accounting to creating Unconventional CFO and why she left “big box” firms and what spurred her to shift.
• 06:00: How personal loss shaped Lauren’s “why” and shifted her focus on helping contractors with skin in the game.
• 8:25: The stereotype of finance in trades, and how being “unconventional” shows up: tattoos, empathy, simplicity.
• 10:00: A case study: a contractor team in deep financial fear and what happened when they got clarity on their numbers.
• 11:50: What “financial nakedness” is, why people avoid it, and how judgment‑free zones help uncover truth.
• 15:45: Open‑book management: pros, cons, and how to decide what financial info to share with the field or middle management.
• 19:25: The “Critical Four” financial metrics every construction business should track. No more guessing.
• 23:00: Tying your money to your mission: how clarifying your impact, goals, and purpose makes finance meaningful.
• 25:10: Forecasting cash flow: tools and tactics Lauren uses (including 12‑month forecasts and 13‑week models) to avoid surprises.
• 27:45: The cash flow self‑assessment tool Lauren offers: how it works, what you’ll walk away with, and how to get access.

Connect With Lauren:

Website: https://unconventional-cfo.com/

LinkedIn: https://www.linkedin.com/in/lauren-furtado-7949061b/

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You’ll hear how XOi captures millions of equipment data points, turns tech videos into customer-ready summaries that save 5-10 minutes per visit, and helps contractors sell maintenance with defensible transparency. Lee also shares XOi’s “Learning With Your Boots On” initiative, why “love is a differentiating product feature,” and how a decade in the music industry shaped his approach to building software techs actually want to use.

Whether you run a service division, lead an MEP business, or you’re an HVAC operations exec, this conversation is packed with practical ways to level up training, margin, and customer trust.

Takeaways

• 00:57 — What is XOi? A field-service platform built around the equipment lifecycle for HVAC and commercial kitchen, designed to help techs capture and use jobsite data.
• 03:58 — AI where it actually helps. Why XOi treats AI as a tool (not a gimmick) to save time and improve technician communication.
• 04:26 — 50M+ data points in a year. How standardized equipment data turns into sales enablement and defensible recommendations.
• 06:22 — One-tap AI summaries. Turning photos, videos, and notes into a customer-ready report in seconds, cutting 5-10 minutes per call.
• 08:57 — Capacity = profit. Saving minutes per job adds up to 1-2 extra calls/week/tech, and better CX.
• 09:41 — “Learning With Your Boots On.” A company-wide program that puts non-technicians in front of real equipment to build empathy and product insight.
• 12:46 — From studio to software. How Lee’s music-industry hustle (hundreds of albums) translated into product creativity and execution.
• 19:31 — Love as a product feature. Commitment + empathy as a framework for building tools that close the user’s goal gap.
• 23:13 — Advice to apprentices. Set the goal and make it happen. 

Connect With Lee:

Website: https://xoi.io/

LinkedIn: https://www.linkedin.com/in/bridgeslee/ 

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In this episode of Titans of the Trades, host Ryan Englin welcomes back Greg Hayne, Owner of the Hayne Coaching Group and creator of the What’s Next program. Greg works with business owners, especially in construction and roofing, who have achieved financial success but are struggling to find purpose, fulfillment, and clarity about the next stage of life.

From battling burnout to redefining success, Greg shares practical tools entrepreneurs can use to plan for a future beyond the business. Whether you’re nearing retirement, considering selling, or simply feeling restless despite your achievements, this conversation will help you start thinking about what comes after.

Key Takeaways

• [01:12] How Greg discovered that even successful entrepreneurs struggle with “what’s next?”
• [02:43] The provocative questions that made business owners realize they were stuck.
• [03:54] Why financial success doesn’t guarantee fulfillment or happiness.
• [05:23] The “golf and grandchildren plan” and why it rarely works long-term.
• [08:50] A map and six tools Greg uses to help entrepreneurs navigate their next stage.
• [09:49] Why stimulating the right brain unlocks creativity and clarity.
• [13:06] The importance of designing a life you don’t need a vacation from.
• [16:50] How writing, biking, and clarity breaks fuel Greg’s own transitions.
• [22:33] Why fear of change is often rooted in not having a clear vision.
• [25:26] The myth of the “limited pie” and how to expand possibilities for yourself and others.

Connect With Greg:

Website: https://www.haynecoachinggroup.com/

LinkedIn: https://www.linkedin.com/in/ghayne/

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In this episode of Titans of the Trades, host Ryan Englin sits down with Melvyn Scofield, better known as Your Iowa Roofing Guy. From his years in manufacturing with IKO to educating with the Maintenance Academy, Melvyn has a no-nonsense approach to teaching property managers, roofers, and homeowners what it takes to build trust and prepare for the future of roofing.

We dig into why education is the ultimate differentiator, how technology and AI are shaping roofing, and what it takes to motivate the next generation to pick up the torch. If you want to future-proof your roofing company, or any construction business, this episode is packed with insights you won’t want to miss.

Key Takeaways

• [01:27] How the nickname Your Iowa Roofing Guy was born from one customer conversation.
• [03:27] Melvyn’s transition from manufacturing with IKO into roofing sales and contracting.
• [05:28] Why educating property managers builds long-term trust and better budgets.
• [07:22] How roofing cost guides help prevent customers from being misled.
• [09:58] The power of video education for both customers and training your own team.
• [11:51] Are young workers really “lazy,” or is it a generational misconception?
• [14:51] The role of robotics and AI in the future of roofing (and why they won’t replace humans).
• [19:18] Why too many contractors hope to hire “seasoned” workers instead of training new ones.
• [23:44] Finding that one motivated young worker and making them an example for the team.
• [27:16] Why parents, not schools, are the key to making the trades cool again.

Connect With Melvyn:

LinkedIn: https://www.linkedin.com/in/melvynscofield/

Support Titans of the Trades:

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In this episode of Titans of the Trades, host Ryan Englin talks with Ryan Hogan, Co-Founder and CEO of Talent Harbor. Ryan shares how his journey from Navy service to scaling multimillion-dollar ventures shaped his innovative approach to sales recruiting.

You’ll learn why traditional headhunters don’t work, how “recruiting as a service” changes the game, and why culture fit always wins. Whether you’re hiring estimators, roofing sales reps, or high-performing closers, this episode will help you rethink your strategy.

Key Takeaways

• [01:26] From Navy service to entrepreneurship: The lessons Ryan carried into business.
• [03:39] The rise (and pivot) of Hunt a Killer into a $48M subscription business.
• [06:59] Why traditional recruiting fees don’t work for small to mid-sized contractors.
• [08:19] What most owners get wrong about hiring salespeople.
• [10:57] Why the best salespeople are never on job boards like Indeed.
• [14:28] Average time-to-hire and why recruiting as a service changes the math.
• [16:22] Building the right compensation plan for roofing and construction sales roles.
• [20:48] Culture fit vs. sales skills: Which matters more when hiring?
• [22:39] Why competitive backgrounds (sports, games, etc.) predict sales success.
• [25:16] The deal-breaker: Why Talent Harbor won’t recruit without processes in place.

Connect With Ryan Hogan:

Website: https://talentharbor.com/

LinkedIn: https://www.linkedin.com/in/ryanehogan/

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Branden never started as a painter, yet built a thriving painting business by learning how to run the company. He shares the mindset shifts, hiring strategies, and leadership lessons that helped him move from owner-operator to true business owner.

If you’re in construction or the trades and want to grow your company without burning out, this episode is packed with actionable insights to help you finally “get off the ladder.”

Key Takeaways with Timestamps

• [03:02] Why not knowing how to paint actually helped Branden grow Seal Pro Painting faster.
• [05:22] The biggest mindset shift every owner-operator must make to scale.
• [06:05] Myths construction leaders tell themselves that keep them stuck in the field.
• [08:19] Why there isn’t a labor shortage and what’s really going on with hiring in the trades.
• [10:01] What construction can learn from Chick-fil-A about building a strong workforce.
• [12:53] The first step to finally getting off the ladder and into the CEO seat.
• [14:55] Why subbing out work created bigger problems and how Branden transitioned to hiring employees.
• [19:23] Building culture and values into your hiring and onboarding process.
• [21:47] A hard leadership lesson: when being “too kind” holds your team back.
• [25:04] What to expect from the Get Off the Ladder Podcast and how it can help your business grow.

Connect With Branden:

Website: https://www.sealpropainting.com/

LinkedIn: https://www.linkedin.com/in/brandensewell/?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app

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She shares real-world marketing strategies tailored to construction businesses, including how to leverage social media, earned media, and even AI, without getting overwhelmed. Learn why vulnerability is your secret weapon, how to niche your services for better results, and the one checklist every employer needs to build a magnetic employer brand.

Whether you’re a home remodeler or service contractor, this episode will help you understand what real marketing ROI looks like.

Episode Takeaways

• [01:09] Denise’s origin story: From building furniture to building brands.
• [03:17] Why contractors need to be more vulnerable with marketing.
• [06:07] The power of customer retention and follow-up.
• [08:08] How to personalize lead response automation and stand out.
• [09:01] What is earned media and why it builds trust (and SEO!).
• [11:47] Instagram and Myspace stories that led to real PR wins.
• [14:22] The benefits of niching and why bathroom remodels are booming.
• [18:26] Stop commoditizing marketing. It’s insurance, not an expense.
• [22:31] Your people are your brand: why employer branding matters.
• [25:45] How to get Denise’s employee brand-building checklist (free).

Connect With Denise

Website: https://perfectsixmarketing.com/

LinkedIn: https://www.linkedin.com/in/grothouse/

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Discover how Mike replaced himself in his own business, built a team of onshore and offshore talent, and created predictable revenue systems that allowed him to step away when his family needed him most.

This isn’t theory. It’s practical advice contractors can implement today.

Episode Takeaways

• [01:09] Mike’s backstory, from direct sales to family life and growing up with a tradesman father.
• [03:18] The turning point: hiring a business coach and moving from operator to owner.
• [05:41] Running a $100K week remotely. Proof that systems work.
• [07:48] How Mike realized his dad’s way wasn’t the only way.
• [10:35] Using offshore virtual assistants to buy back 12–15 hours a week.
• [13:12] Why systems fail: Hiring a doer when you need an expert.
• [16:24] A real-world contractor example of mapping a customer follow-up process.
• [22:24] The Time-Rich Six explained and how each layer supports freedom.
• [27:07] The hard truth: crisis forces change. Why you should act before it’s too late.
• [33:58] Free GSD sessions. How contractors can build systems with Mike’s help.

Connect With Mike:

Website: https://betterthanrich.com/

LinkedIn: https://www.linkedin.com/in/mikeabramowitz1/

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In this Titans of the Trades episode, Ryan Englin sits down with Manja Horner, Founder and CEO of Boost, to tackle one of the most urgent problems in construction: capturing tribal knowledge before it disappears.

Manja explains how decades of tips, tricks, and hard‑earned craft insights often vanish when veteran workers retire. She shares a framework to capture, organize, and pass on that knowledge, so your company’s “secret sauce” lives on for the next generation.

If you’re a construction leader worried about losing key people or struggling to train new hires, this conversation is packed with actionable steps and inspiring ideas.

Key Takeaways

• [02:03] Why 30–40% of the skilled trades workforce is retiring soon.
• [03:26] A true story of a master craftsperson walking out the door and everything lost.
• [05:50] The mindset shift leaders need to take ownership of training.
• [08:50] What counts as tribal knowledge (and it’s more than you think).
• [10:01] Why training is a skill and not everyone knows how to do it.
• [17:24] How to capture insights from field crews who don’t sit at desks.
• [22:33] Turning hours of interviews into a usable, searchable library.
• [30:51] A sneak peek into Boost’s AI-powered internal knowledge search.

Connect With Manja:

Website: https://www.boostld.com/

LinkedIn: https://www.linkedin.com/in/manja-horner/

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Jeremiah shares hard truths and game-changing strategies for trades business owners caught in the chaos of growth, succession, and staying motivated.

You’ll learn how to:

• Reclaim your motivation after selling your business.
• Build employee leadership that frees you from daily chaos.
• Align family dynamics with legacy business goals.
• Use problems as fuel, not roadblocks.
• Stay fulfilled in life after success.

If you’re feeling overwhelmed in your construction or service business or you’re preparing for a big transition this episode is your new manual.

10 Must-Hear Takeaways:

1. [00:41] Jeremiah’s “bad day for 10 minutes” mindset. Why emotional resilience drives long-term growth.
2. [04:08] Business as a generational gift. How family-owned construction businesses change communities.
3. [06:04] What happens when PE buyers change the deal post-sale. And how to protect your values.
4. [07:44] Motivation post-sale. What really keeps founders engaged after the check clears.
5. [08:54] Becoming the “cool uncle” your next-gen leaders need. Why kids resist legacy and how to get through to them.
6. [11:37] The art of fulfillment post-success. Why cocktails and beaches aren’t enough.
7. [14:56] Solve problems… Get more problems. How to see business growth as a cycle, not a finish line.
8. [21:28] The “crossed wires” problem in management. Why most systems create frustration and blame.
9. [27:06] Leadership levels that transform team culture. From stepping in to stepping away.
10. [36:11] Can’t let go of control? The root cause might be your past self. A psychological unlock for owners who sabotage scale.

Connect With Jeremiah:

Website: https://shoponfire.com/about/jeremiah-webb/

LinkedIn: https://www.linkedin.com/in/jeremiahwebb/

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He introduces a powerful, no-training-required video platform designed specifically for construction crews, contractors, and service providers. Think Nextel walkie-talkies, but with live video. Whether it’s a busted pipe, a scheduling delay, or the need to capture field progress in real-time, James’ solution helps teams stay connected and accountable without unnecessary trips to the job site.

Plus, hear James’ passion project that’s giving thousands of incarcerated individuals a second chance through entrepreneurship, and the mindset shift every construction leader should make to scale faster and breathe easier.

Takeaways

• [02:00] From the ladder to the boardroom: James’ journey from power washing to tech executive.
• [03:00] The communication breakthrough that replaces wasted trips.
• [06:30] Why third-party video beats Zoom, email, or chat for job site problem-solving.
• [08:30] How a QR code and cell phone can eliminate repeat site visits and missed details.
• [12:30] The behavior shift that helps crews document better and protect their work.
• [15:00] How video creates a training library and captures tribal knowledge before it walks out the door.
• [17:30] James’ second-chance entrepreneurship program that’s transforming lives.
• [20:00] Why building a business should include making yourself redundant.
• [24:00] James’ mission to modernize everyday trades businesses and show others how.
• [27:00] The power of LinkedIn and giving your idea a real shot at becoming something big.

Connect With James:

Website: https://www.liveswitch.com/contact

LinkedIn: https://www.linkedin.com/in/james-hatfield/

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She emphasizes the importance of authenticity, mentorship, and the endless opportunities within construction, especially for women entering this traditionally male-dominated field. Whether you’re a seasoned construction executive or a newcomer looking to make your mark, Brenna’s insights will inspire you to build not just infrastructure but also a fulfilling career.

Takeaways

• (0:33) The pivotal decision that led Brenna from considering college to a high-paying apprenticeship.
• (2:08) From heavy equipment operator to pipe layer and back again.
• (2:50) Inside look at the National Equipment League, construction’s version of competitive sports.
• (6:53) How Camp Build Her is transforming the next generation of women in construction.
• (10:39) The moment one young participant changed Brenna’s perspective forever.
• (13:37) Why authenticity matters more than ever on the job site.
• (19:50) Brenna’s candid advice on attracting and retaining more women in the construction workforce.
• (22:49) How company leaders can create a more inclusive, respectful culture from day one.

Connect With Brenna

LinkedIn: https://www.linkedin.com/in/brenna-e-moore302/ 

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This episode is a goldmine for blue collar leaders in construction and home services looking to attract, recruit, and retain top talent. Michael and David break down what it really takes to recruit A-players and why your office culture, branding, and onboarding process matter more than you think.

Whether you’re tired of hiring duds, facing constant turnover, or feel stuck in your recruiting process, this conversation is your roadmap to building a team that thrives.

Takeaways

• [2:00] Why you’re not attracting top performers and how to fix it.
• [3:30] The power of branding your workspace to appeal to A-players.
• [5:00] The critical mistake small businesses make when hiring top salespeople.
• [10:00] The long game: How David nurtured a top recruit for 3 years.
• [14:15] Tactical steps to make interviews less intimidating and more effective.
• [17:30] The onboarding experience that gets top talent earning on day one.
• [21:00] How Trio’s $3,000 employee referral system works and why it’s genius.
• [26:00] What to do when your HR team says your recruiting idea is crazy.
• [31:45] Why high performers leave and how to keep them loyal.
• [36:45] Tips to retain support staff like dispatchers and CSRs too.

Connect With Michael & David:

·       Website: https://trioheatingandair.com/

·       LinkedIn: https://www.linkedin.com/in/michael-katz-20b751109/

·       LinkedIn: https://www.linkedin.com/in/david-katz-999319b5/

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Learn how embracing technology, strategic pricing, and relentless execution allowed them to attract A-players, outperform competitors, and dominate their market. Michael and David offer practical advice for overcoming common hurdles in construction and HVAC businesses, ensuring your company thrives even during challenging times.

This is an inspiring story of passion, persistence, and the power of learning from industry leaders. If you’re looking to elevate your construction business, don’t miss this transformative episode!

Key Takeaways

• 01:29 – How two brothers with no HVAC experience built a multi-million-dollar business in under two years.
• 03:42 – The critical importance of aligning visions within a family-run business.
• 06:33 – The unexpected beginnings: From sleeping in a van to selling air filters door-to-door.
• 08:57 – How attending industry conferences like Pantheon completely changed their business trajectory.
• 13:19 – The harsh reality behind rapid business growth—and how to manage it sustainably.
• 15:28 – Turning your lack of industry experience into your biggest competitive advantage.
• 23:42 – Why raising your prices can dramatically boost your profitability (and customer satisfaction).
• 28:21 – How to overcome pricing fears and dramatically increase your conversion rates.
• 32:27 – The secret behind attracting and retaining A-player talent in construction.
• 34:44 – Simple but powerful advice on how to replicate success: “Just copy and paste.”

Connect With Michael & David:

Website: https://trioheatingandair.com/

LinkedIn: https://www.linkedin.com/in/michael-katz-20b751109/

LinkedIn: https://www.linkedin.com/in/david-katz-999319b5/

Support Titans of the Trades:

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Josh shares staggering statistics on mental health challenges, the alarming suicide and opioid rates in the trades, and how leaders can step up to make a difference. You’ll hear actionable ideas on fostering connection, healing families, and building workplaces where people thrive, not just survive.

If you’re a construction leader who cares about your team’s wellbeing and wants to build a healthier culture that drives productivity and loyalty, this episode is a must‑listen.

Key Takeaways with Time Stamps

• [02:21] Shocking stats on suicide and opioid addiction in construction.
• [03:53] Why a lack of connection fuels despair in the trades.
• [06:57] What real suffering looks like for many mid‑level construction workers.
• [09:55] How leaders can model vulnerability to support their teams.
• [10:59] The hidden impact of toxic bosses on jobsite mental health.
• [12:27] Boundary setting and personal resilience when facing toxic leadership.
• [17:38] Balancing project metrics with emotional health and safety.
• [22:46] How to get involved with Project BUILT and Construction Suicide Prevention Week.

Connect With Josh:

Website: https://getbuilt.org/

LinkedIn: https://www.linkedin.com/in/joshua-vitale-vitalchemy/

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In this powerful conversation, Jenny shares insider insights on overcoming common pitfalls contractors face when adopting field service management (FSM) software like ServiceTitan. Learn why your software implementations fail, how to leverage AI effectively, and practical strategies to streamline your operations, boost team productivity, and dramatically enhance your profitability.

Whether you’re tech-savvy or resistant to change, Jenny’s straightforward advice can revolutionize how your construction business operates and thrives.

Key Takeaways

• 01:25 – Why most software implementations in construction overwhelm instead of streamline.
• 02:47 – The truth behind why your FSM software isn’t the “Holy Grail” you expected.
• 04:44 – Overcoming the two biggest mindset shifts contractors need for successful software adoption.
• 06:51 – The secret behind Powerhouse Consulting’s approach to relieving software overwhelm.
• 09:52 – A surprising way to automate accounts receivable and free up 15 hours a week.
• 13:35 – Why mastering technology is essential for legacy building or selling your construction business.
• 18:58 – Avoiding costly redundancies: How to stop buying software you don’t need.
• 23:00 – The crucial mistake contractors make in managing complex tasks like inventory.
• 24:40 – How AI will reshape the trades and how your business can lead instead of lag.
• 27:16 – AI is a tool to enhance your team, not replace it.

Connect With Jenny:

Website: https://mypowerhouse.group/

LinkedIn: https://www.linkedin.com/in/jennybenbrook/

Support Titans of the Trades:

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Lynn leverages over 50 years of experience in the trades, offering expert insights on optimizing your office roles, reducing chaos, and boosting profitability. If you’re looking to eliminate the frustration of missed opportunities and overwhelmed staff, this conversation is a must-listen!

Key Takeaways

• 01:18 – Lynn’s journey from dispatcher to CEO and how she built Contractor In Charge.
• 03:50 – The real reason contractors lose leads despite spending money on marketing.
• 05:28 – Why combining multiple roles into one job is damaging your productivity.
• 07:09 – Only 28% of your incoming calls are bookable. Here’s why.
• 09:34 – How AI can drastically improve call handling without replacing humans.
• 12:08 – Using AI effectively to handle the 72% of non-bookable calls.
• 15:13 – Why your current approach to staffing might be driving great employees away.
• 20:07 – The hidden impact of poor planning on your business’ bottom line.
• 23:53 – Two essential skills every successful contractor must master (and how most fail).
• 27:27 – A simple strategy to instantly boost your customer loyalty through service calls.

Connect With Lynn:

Website: https://contractorincharge.com/

LinkedIn: https://www.linkedin.com/in/lynnwise/

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In this episode, Michael and Ryan explore how technology, standardization, and a commitment to education are reshaping construction jobs for the next generation. Learn why Carey Electric’s approach to training and design-build projects sets them apart in a competitive industry.

Whether you’re a construction business owner, manager, or technician, you’ll walk away inspired and informed on how to lead with vision and purpose.

Key Takeaways with Timestamps

• 00:34 Michael’s origin story: family business roots and early exposure to the trades.
• 02:15 How the construction labor landscape has changed over the last 40 years.
• 04:05 What design-build means and why Carey Electric uses this approach.
• 05:48 The value of being a partner, not just a subcontractor, on large projects.
• 07:10 How systematizing processes boosts technician productivity and morale.
• 12:50 How Carey Electric is reaching future tradespeople at schools and fairs.
• 18:52 Why training can’t stop after apprenticeship. Continuous growth matters.
• 19:58 Where to find Michael and learn more about Carey Electric’s impact.

Connect With Michael:

Website: https://www.careyelectricinc.com/

LinkedIn: https://www.linkedin.com/in/michael-carey-jr-221163107/

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Danielle shares how giving technicians the power of choice through menu pricing not only increases average tickets but also reduces burnout, improves customer satisfaction, and builds stronger businesses. From ride-alongs to real-world coaching and a peer group called Freedom Builders University, Danielle reveals how her team is reshaping the trades, one call at a time.

If you’re tired of running your techs ragged and still not seeing the profits, this episode is your roadmap to smarter growth.

10 Key Takeaways with Timestamps:

• [01:00] Why menu pricing keeps families together and techs sane.
• [02:00] How technicians can triple impact with fewer calls per day.
• [03:15] The “Power of the Menu” explained with cheeseburgers.
• [06:45] Freedom Builders University and how it works.
• [08:40] What contractors learn from on-site peer group visits.
• [10:27] Why owners don’t want to be trainers, and shouldn’t have to be.
• [12:54] Don’t hire unicorns. Hire real people and give them tools.
• [18:08] The mindset shift that defines successful contractors today.
• [21:20] Why lack of follow-up is killing your construction business.
• [24:08] Danielle’s top tools for automating your way to freedom.

Connect With Danielle:

Website: https://thenewflatrate.com/

LinkedIn: https://www.linkedin.com/in/daniellekoop/ 

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John brings two decades of coaching experience, much of it with contractors and tradespeople, and delivers hard-hitting insights on how mindset, culture, and transformational leadership are the true game-changers in solving the trades’ labor crisis.

From building a bench to exiting your business on your terms, this conversation is packed with real talk and practical strategies construction leaders can’t afford to miss.

Episode Takeaways with Timestamps

• [02:24] The Real Definition of Coaching. John breaks down why coaching isn’t about giving advice but helping you own your solutions.
• [03:30] What W5 Really Means. Learn how the Socratic method shapes John’s coaching model.
• [05:49] Business Coaching is Personal Coaching. The deeper issues behind business problems (hint: it’s not the spreadsheet).
• [07:15] Recruiting Like You Sell. Why you must treat recruiting with the same urgency as sales.
• [08:35] Build a Bench Before You Need It. John’s retail story shows how to always be recruiting the right way.
• [11:04] Job Ads That Actually Work. A better way to write job postings that speak to real human pain points.
• [14:26] Transformational vs. Transactional Coaching. How to get the culture you deserve, not just the one you tolerate.
• [18:07] Leverage in Hiring. Why the person with more options always wins, and how to make sure it’s you.
• [20:16] Building a Self-Managing Business. What’s your business worth if you step away for 3 months?
• [25:48] Identity After the Exit. Why selling your business is as emotional as it is financial.

Connect With John:

Website: https://w5coaching.com/

LinkedIn: https://www.linkedin.com/in/business-coach-canada/

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In this episode of Titans of the Trades: Stories of How to Win from Construction Powerhouses, Ryan Englin talks with Danielle Wernert, Owner of Upskilled Consulting and a leader in trades education, about how home service contractors can develop their own internal universities, even if they’ve never done it before.

Danielle shares her story of going from an executive assistant to running one of the first home service academies in the industry, and how that experience evolved into helping businesses nationwide build training programs that actually work. You’ll learn how to fill your training classes, overcome tech resistance, and turn seasoned techs into effective mentors.

Whether you’re just getting started or ready to take your academy to the next level, this episode will give you a practical roadmap to launch, scale, and succeed.

Episode Takeaways

• [00:25] Danielle’s journey from executive assistant to industry training expert.
• [01:54] How she built one of the first in-house training academies in the home services space.
• [03:53] Why “ride-along training” is failing new hires, and what to do instead.
• [05:29] The critical mistake most companies make: not training the trainers.
• [07:21] What to do if you’re afraid to train because “they might leave.”
• [10:35] How gamified training boosts engagement and knowledge retention.
• [16:11] Capturing tribal knowledge before your top techs retire.
• [19:17] How to overcome team resistance to new training tech and processes.
• [23:07] How to fill your training classes - Danielle had 2,000 applicants for 43 seats.
• [26:32] Details on Danielle’s upcoming book and how to connect with her directly.

Connect With Danielle:

Website: https://upskilledconsulting.com/

LinkedIn: https://www.linkedin.com/in/danielle-wernert/

Support Titans of the Trades:

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Dr. Gagel shares her incredible journey from being disowned for studying engineering to leading multimillion-dollar construction projects and now authoring a groundbreaking book: Building Women Leaders. She opens up about unconscious bias, microaggressions, and how businesses can transform their culture to be more inclusive, respectful, and productive…for everyone.

If you’re serious about building a sustainable workforce and evolving leadership in the trades, this episode is your blueprint.

Episode Takeaways:

• [00:16] Why Gretchen left a Harvard acceptance to study engineering and never looked back.
• [02:01] What inspired Building Women Leaders, and why it’s not just for women.
• [04:47] Understanding unconscious bias and how it shows up on job sites and in hiring.
• [08:36] Tips for recognizing and reducing unconscious bias in your company.
• [14:31] Is construction getting better for women? Here's what the data says.
• [16:52] What makes women in the trades feel exhausted and how leadership can change it.
• [17:27] The small ways male allies can make a big difference in workplace culture.
• [20:38] Advice for aspiring women leaders entering the trades.
• [24:28] How construction businesses can take real steps toward inclusion and representation.

Connect With Dr. Gagel:

Website: https://gretchengagel.com/

LinkedIn: https://www.linkedin.com/in/gretchen-gagel/

Book: https://www.amazon.com/Building-Women-Leaders-Blueprint-Construction/dp/1394251386

Support Titans of the Trades:

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In this powerful episode of Titans of the Trades, Ryan Englin sits down with Collin Jewett, Dream Manager at The Annex Group, to talk about what it really means to care for your people. Collin shares how his role, focused solely on helping employees pursue their personal goals, is transforming team morale, engagement, and retention in the construction and property management space.

They dive into the logistics of running a Dream Manager program, how to scale it, and why you don’t need a big budget to start creating space for personal growth in your workplace.

Whether you’re in construction, the trades, or any people-first business, this episode will challenge you to rethink leadership.

Episode Takeaways:

• [00:32] What is a Dream Manager and how does it fit in a construction company?
• [01:31] From engineer to employee advocate: Collin's journey into coaching and development.
• [05:09] How The Annex Group launched its Dream Manager program and how it actually works.
• [07:48] Why separating job performance from personal goals matters more than you think.
• [08:38] The first step any company can take to implement a Dream Manager mindset.
• [12:25] The simple metrics that show if your team is really growing.
• [15:03] What triggered leadership at The Annex Group to invest in this initiative.
• [17:38] Managing relationships with 130+ employees.
• [22:35] Why presence matters more than strategy.

Connect With Collin:

Website: https://www.theannexgrp.com/

LinkedIn: https://www.linkedin.com/in/collinjewett/

Support Titans of the Trades:

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Adam shares the story behind Spiro’s creation, inspired by the film Her, and how AI-driven automation is solving real-world problems that construction and manufacturing leaders face every day - from sales team retirements to labor shortages and lack of customer data transparency.

If you're in construction, manufacturing, or any blue collar industry that relies on people and relationships to close deals, this is a must-listen.

Episode Takeaways:

• [01:38] Adam introduces Spiro.ai and why it's not your typical CRM.
• [03:53] How AI helps automate the parts of sales everyone hates, like data entry and follow-ups.
• [06:00] A generational shift: younger leaders are driving AI adoption in manufacturing.
• [07:58] The tribal knowledge crisis - how AI can capture what your retiring sales team knows.
• [09:32] Spiro as the Iron Man suit for your sales team.
• [11:31] How Spiro pulls from emails, meetings, and ERP data to surface smart recommendations.
• [13:02] Balancing automation with the human touch in relationship-driven industries.
• [17:09] The future of AI in business communication: Think Star Trek, not spreadsheets.
• [20:27] How AI might collaborate across companies to solve problems more proactively.
• [22:48] Where to connect with Adam and explore Spiro’s anti-CRM platform.

Connect With Adam:

Website: https://spiro.ai/

LinkedIn: https://www.linkedin.com/in/adamhonig/

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In this episode, Ryan sits down with David Powers, a Chief Experience Officer at Rooter Hero Plumbing and CX Riot Radio host, to dig into how most home service companies get call centers wrong - and how it’s costing them more than they think. 

David shares what he’s learned from decades running call centers (starting at age 17!) and now leading the ultra-efficient, ultra-human customer support engine at Rooter Hero.

You’ll learn:

• Why treating employees better always leads to better customer service.
• What a 5-minute response window does for conversion rates.
• How real-time data (even on a smartwatch!) is changing the game.
• The biggest mistake small shops make when it comes to incoming leads.
• And what AI should (and shouldn’t) be doing in your service business.

If you think having “just one CSR” means these lessons don’t apply to you, think again. David’s insights prove this stuff matters whether you have 1 tech or 100.

Connect With David:

Website: https://rooterhero.com/

LinkedIn: https://www.linkedin.com/in/davidjpowers2/

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Carl shares the real challenges of merging startups with legacy companies, the importance of cross-platform collaboration between job sites and offices, and how Newforma is building a Google-style search engine for construction knowledge. This is a must-listen for anyone in construction, engineering, or leadership roles looking to future-proof their operations.

Connect With Carl:

Website: https://www.newforma.com/

LinkedIn: https://www.linkedin.com/in/carlveillette/

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In this episode, Joe, America’s Service Sales Coach at Service MVP, shares the hard lessons he learned as a contractor, the moment a customer changed his life, and how tiered pricing transformed his business. 

If you're tired of running on low margins or struggling to close deals, this is the conversation you've been waiting for. Joe unpacks premium, mid-range, and economy pricing strategies that actually convert - and shows you how to emotionally connect with customers so they want to buy. 

This one’s packed with game-changing insight.

Connect With Joe

Website: https://servicemvp.com/

LinkedIn: https://www.linkedin.com/in/joecrisara/

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Josh shares how EDEN’s instant quoting tool is flipping the script, giving consumers the transparency they crave while delivering more qualified leads to contractors. But it’s more than just software. Josh dives deep into modern buying behavior, why traditional sales models are breaking down, and how AI-driven search is about to upend local SEO as we know it.

If you're a contractor wondering how to adapt to the new digital-first customer, or you’re trying to stay competitive in the face of AI disruption, this episode is packed with insights you can’t afford to miss.

Connect With Josh:

Website: https://www.e-denhomes.com/

LinkedIn: https://www.linkedin.com/in/josh-koplin-57654230/

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Aaron shares how he took an electrical contractor from $30M to $90M and sold it at a 12x multiple, then realized most construction companies don’t even know if they’re profitable.

Aaron also explains:

• The #1 financial tool contractors overlook.
• Why rollercoaster profits signal inaccurate books.
• How one client cut 50% of their workload and saved their marriage.

If you’re running your business off your bank balance or waiting until tax season to know how you did last year, this conversation is for you. Learn what a WIP schedule is, why your net income might be lying to you, and how a fractional CFO can help you work less and make more.

If you want to build a business that supports your lifestyle, not swallows it, this is your episode.

Connect With Aaron:

Website: https://daaxit.com/

LinkedIn: https://www.linkedin.com/in/aaron-mills-11902272/

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In this episode, Elvin Sr. reveals:

• The Christmas gift that launched his business.
• How he maintained quality craftsmanship through decades of change.
• His secrets to hiring and retaining great employees in a shifting job market.
• What it takes to transition a business to the next generation.

Visit the Website: https://www.kountrykraft.com/

If you're a business owner looking to grow, lead, or transition your company to family members, this episode is a must-listen!

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They explore how automation and AI team members are helping contractors streamline operations, improve customer communication, and overcome labor shortages. Roland also shares actionable strategies for hiring and retaining skilled tradespeople, including how to build long-term relationships with local trade schools. 

If you're a home service business owner looking to scale, increase efficiency, and future-proof your company, this episode is a must-listen!

Key Topics Covered:
 ✅ How AI is revolutionizing customer service in home services
 ✅ The impact of AI team members on efficiency and profitability
 ✅ The labor shortage crisis – and how to attract top trades talent
 ✅ Why trade schools are an untapped hiring goldmine
 ✅ How Housecall Pro is helping contractors grow with automation

🔗 Learn more about Housecall Pro and claim your exclusive offer: HousecallPro.com

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In this episode, Crystal shares:

• The mindset shift needed to modernize a family business.
• How investing in branding and culture transformed her company into a multi-location powerhouse.
• Why making tough personnel decisions can be the key to long-term success.
• The hidden hiring goldmine that most trades businesses ignore (hint: it’s 50% of the population!).

If you're looking for actionable insights on leadership, marketing, and growth in the skilled trades, this episode is a must-listen!

Check Out Lemon Seed Marketing: https://www.lemonseedmarketing.com/

Follow Crystal: https://www.linkedin.com/in/crystal-williams-35835b114/

🎯 Mention this episode for $500 off an audit from Lemon Seed Marketing!

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He discusses the challenges faced by contractors in marketing, the importance of integrating AI into their systems, and the future trends in automation. Greg emphasizes the need for a robust backend system and effective advertising strategies to grow a business, while also highlighting the significance of understanding technology to solve real problems.

Takeaways

• The journey into funnel building began with a passion for automation.
• Rube Goldberg machines serve as a metaphor for effective funnels.
• Home service companies often struggle with customer recognition and engagement.
• AI can enhance customer service and scheduling in home services.
• Effective advertising is crucial for generating leads in the home service industry.
• A robust backend system is essential for nurturing leads and existing customers.
• Future trends indicate a shift towards AI agents in business processes.
• Understanding technology is key to leveraging automation tools effectively.

Chapters

03:03 The Genesis of Funnel Building and Automation

05:56 Understanding Rube Goldberg Machines and Their Relevance

08:56 Challenges in Home Services Marketing

11:45 The Role of AI in Home Service Automation

14:49 Integrating New Leads into the System

17:59 Advertising Strategies for Home Service Contractors

20:50 Future Trends in Automation and AI

Connect With Greg:

Website: https://funnelpros.ai/

LinkedIn: https://www.linkedin.com/in/gcayea/

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Christie shares her journey of discovering the systemic issues that plague organizations and emphasizes the importance of understanding employee feedback as a pathway to growth. She discusses the challenges of burnout in blue collar jobs and the necessity for managers to develop empathy and soft skills to support their teams effectively. 

Ryan and Christie talk about the need for ongoing training for managers to enhance their leadership capabilities and improve overall employee satisfaction. They discuss the critical importance of employee engagement in the trades, exploring how companies can measure the ROI of engagement initiatives. 

They also dig into generational shifts in the workforce, particularly focusing on the unique needs and expectations of Gen Z. The discussion emphasizes the necessity of effective communication, intentional leadership, and the establishment of strong company values to foster a positive work environment and enhance employee satisfaction.

Takeaways

• Employee feedback is crucial for organizational success.
• Engagement surveys should be an ongoing process, not a one-time event.
• Managers need training in empathy and soft skills.
• Creating psychological safety is essential for open communication.
• Investing in manager training leads to better employee outcomes.
• Understanding individual employee situations can improve performance.
• Feedback loops help identify and address workplace issues.
• A culture of trust enhances employee engagement and retention. Investing in employee engagement yields tangible results.
• Companies must prioritize engagement to remain competitive.
• Generational differences impact employee expectations and engagement strategies.
• Gamification can enhance engagement, especially for Gen Z.
• Intentionality in leadership can transform company culture.
• Understanding employee needs leads to better retention and satisfaction.

Chapters

00:00 The Journey to Workplace Culture Expertise

03:10 Understanding Employee Engagement and Feedback

05:59 Combatting Burnout in Blue Collar Jobs

11:58 The Role of Managers in Employee Well-Being

17:55 Investing in Manager Training for Better Outcomes

22:23 Measuring Employee Engagement ROI

25:10 The Importance of Employee Engagement

27:50 Generational Shifts in Workforce Engagement

30:40 Understanding Different Generational Needs

36:24 The Role of Communication in Engagement

39:19 Intentional Leadership and Company Values

Connect With Christie:

Website: https://www.engagementacademy.co/

LinkedIn: https://www.linkedin.com/in/christiehoffman/

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In this 100th episode celebration, host Ryan Englin goes solo to unveil the CHOICE Framework, a step-by-step blueprint for building a company where top talent wants to work and stay. 

Discover the six pillars that will transform your workplace:

• Clear Vision, Values, and Purpose
• High-Trust Leadership
• Opportunities for Growth
• Industry-Leading Reputation
• Competitive Pay and Stability
• Engaged Workforce

Packed with real-life examples and actionable takeaways, this milestone episode sets the stage for a new series of solo deep dives into each CHOICE element. Whether you're a contractor, trades leader, or business owner, this is the episode that will reshape how you hire, retain, and lead.

Don’t miss what’s next - subscribe and follow Titans of the Trades.

Highlighted Episodes:

• Episode 1: Adam Witty, CEO of Forbes Books, “3 Fallacies That Hold Back Your Recruiting Efforts”
• Episode 73: Jim Bush, CEO of Weather Shield Roofing Systems, “12 Laws of a Great Workplace”
• Episode 77: Matt Ebert, CEO of Crash Champions, “Building an Empire: From 8 to Nearly 650 Locations”
• Episode 87: Chad Prinkey, Founder and CEO of Well Built Construction Consulting, “Overcoming the Valley of Death in Business”
• Episode 60: Richard Hart, Founder of Hart’s Plumbing and Heating, “The Power of an Apprentice Academy”
• Episode 16: Jennifer Wilkerson, VP of Innovations and Advancements at NCCER , “Overcoming the Labor Shortage”
• Episode 17: Josh Zolin, CEO of Windy City Equipment Service, “Attracting The Next Generation With A Better Story”
• Episode 93: Roger Wakefield, Founder of RogerWakefield.com, “The Journey of a Blue Collar Influencer”
• Episode 94: Mat Gates, President of Erickson-Hall Construction, “From Employee to Owner: The ESOP Journey”
• Episode 21: Ryan Schmitt, CEO of Petticoat-Schmitt, “Petticoat-Schmitt Client Case Study”
• Episode 62: Levi Torres, President of High 5 Plumbing, “The Best Way to Grow Your Team”
• Episode 85: Don Magruder, CEO at RoMac Building Supply, “Tackling the Labor Crisis in Construction”

Connect With Ryan

Website: https://corematters.com/

LinkedIn: https://www.linkedin.com/in/ryanenglin/ 

Support Titans of the Trades:

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He discusses strategies for business growth, the role of AI in enhancing operational efficiency, and how to choose the right software solutions for contractors. Didi highlights the need for businesses to adapt to the changing landscape, particularly with the rise of AI, while maintaining a focus on human skills and relationships.

Takeaways

• Execution is more important than the product itself.
• Understanding pricing is crucial for business success.
• Maintaining good relationships with employees enhances productivity.
• A multi-location strategy can drive business growth.
• Choosing the right software is essential for operational efficiency.
• AI can amplify business processes without replacing human roles.
• Investing in quality software is better than opting for the cheapest option.
• AI should be viewed as a tool to support teams, not replace them.
• Successful businesses adapt to technological advancements like AI.
• Training and human skills are vital in the evolving business landscape.

Chapters

02:26 Key Insights for Entrepreneurs

03:50 Common Mistakes in Pricing and Margins

06:35 The Importance of Employee Relationships

07:51 Strategies for Business Growth

10:00 Choosing the Right Software Solutions

13:38 The Role of AI in Business Operations

21:37 Resources

Connect With Didi:

Website: https://www.workiz.com/

LinkedIn: https://www.linkedin.com/in/adiazaria/

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Doug also emphasizes the future of training in the trades, particularly the role of AI and digital tools in shaping the learning experience.

Takeaways

• Interplay Learning focuses on providing training for overlooked skilled trades.
• Engaging and effective learning methods are crucial for skill development.
• Job shadowing is effective but does not scale well.
• Technology can mimic effective mentoring at scale.
• Retention improves significantly with investment in employee training.
• Digital-first approaches are essential for recruiting younger workers.
• AI and simulations will revolutionize training in the trades.
• The effectiveness of online learning in trades will surpass traditional methods.
• Investing in people is key to retaining talent in the skilled trades.

Chapters

02:57 The Evolution of Training in Skilled Trades

06:08 Technology's Role in Skill Development

09:07 Challenges in Adopting Digital Training

12:07 Case Studies and Success Stories

14:59 The Future of Training in the Trades

Connect With Doug:

Website: https://www.interplaylearning.com/

LinkedIn: https://www.linkedin.com/in/doug-donovan-141b842b/

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She emphasizes the importance of team dynamics, effective compensation structures, and the role of AI in enhancing business operations. Catherine provides insights into profitability strategies and the necessity of soft skills training for technicians, while also discussing current trends in the industry.

Takeaways

• Profit coaching goes beyond just revenue; it involves team dynamics.
• Celebrating team achievements is crucial for motivation.
• Understanding inefficiencies requires a holistic approach.
• Compensation structures should balance hourly pay with performance incentives.
• AI is becoming increasingly relevant in the HVAC industry.
• Technicians need training on both technical and soft skills.
• Engaging technicians with contests can boost morale and performance.
• Tracking performance metrics is essential for profitability.
• The human element in customer service remains irreplaceable.

Chapters

03:11 Understanding Profit Coaching

05:49 The Importance of Team Dynamics in Profitability

09:13 Compensation Structures: Hourly vs. Commission

12:05 Trends in the HVAC Industry

15:12 The Role of AI in Business

Connect With Catherine:

Website: https://www.bdrco.com/

LinkedIn: https://www.linkedin.com/in/catherine-bares-8775b11a1/

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In this conversation, Tom Kubiniec discusses his journey with SecureIt Tactical, a company he founded to provide innovative weapon storage solutions for the military and consumers. 

He emphasizes the importance of simplicity in problem-solving, drawing lessons from his military experience. Tom shares insights on claiming authority in a niche market, the transition from military to consumer products, and the significance of delegation in business growth. 

He also highlights the value of creating a positive company culture and employee incentives, as well as navigating challenges and finding opportunities in adversity.

Takeaways

• Simplicity is key in problem-solving, especially in complex industries.
• Claiming authority in your field leads to unexpected opportunities.
• Delegation is essential for breaking through ceilings in business.
• Creating a positive company culture can attract top talent without advertising.
• Sometimes the best ideas come when you're under pressure.
• Understanding your market and adapting to consumer needs is crucial.
• Engaging with employees and profit sharing enhances motivation.
• Learning from diverse perspectives leads to innovative solutions.
• Being an outsider provides a fresh perspective on industry problems.
• Continuous learning and adaptation are vital for long-term success.

Chapters

00:00 Introduction to SecureIt Tactical and Its Origins

03:12 Simplicity in Problem Solving: Lessons from the Military

05:50 Claiming Authority: The Journey to Becoming an Expert

09:08 Transitioning from Military to Consumer Products

12:01 The Importance of Delegation in Business Growth

14:54 Creating a Positive Company Culture and Employee Incentives

18:01 Navigating Challenges and Finding Opportunities in Adversity

Connect With Tom:

Website: https://www.secureitgunstorage.com/

LinkedIn: https://www.linkedin.com/in/tomkubiniec/

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In this conversation, Damion Lupo, CIO at FrameTec and CEO of eQRP, shares his journey from facing significant challenges as an entrepreneur to building a successful company focused on purpose and culture. He discusses the importance of learning from failures, investing in people, and creating a positive work environment. 

Lupo emphasizes the need for businesses to innovate, especially in the housing crisis, and provides actionable insights for smaller companies to enhance their culture and employee satisfaction. 

He also introduces his 10 steps to achieving financial success, encouraging listeners to think differently about their business and personal growth.

Takeaways

• Failure can lead to significant learning and reinvention.
• Creating a purpose-driven culture can reduce turnover and increase employee satisfaction.
• Investing in people leads to long-term success and profitability.
• Scaling a business requires a shift in mindset and goals.
• Hiring the right people is crucial for maintaining a strong company culture.
• A-players are essential for driving business success and innovation.
• Understanding employee pain points can lead to better retention strategies.
• Investing in employee well-being can reduce costs and improve productivity.
• Thinking differently about financial goals can lead to greater achievements.

Chapters

00:00 From Hard Knocks to Entrepreneurial Success

02:59 Lessons from Failure and Reinvention

05:47 Building a Purpose-Driven Company Culture

08:50 Innovating in the Housing Crisis

11:47 Investing in People for Long-Term Success

15:06 Scaling Up: The Path to Growth

18:09 Hiring for Success: The A-Player Mindset

21:10 Empowering Change: The 10 Steps to 10 Million

Connect With Damion:

Website: https://www.frametec.com/

Website: https://eqrp.com/

Book: https://damionlupo.com/turnkeyretirement

LinkedIn: https://www.linkedin.com/in/damionlupo/

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In this conversation, Mat Gates, President of Erickson-Hall Construction, shares insights into the company's journey towards becoming a 100% employee-owned organization through an ESOP. He discusses the importance of effective communication during the transition, the challenges faced, and the strategies implemented to engage employees. 

Mat emphasizes the significance of investing in people, addressing the labor crisis in the construction industry, and leveraging technology to enhance training and operations. The conversation highlights the company's commitment to fostering a culture of ownership and retention among its workforce.

Takeaways

• Erickson-Hall transitioned to a 100% employee-owned company through an ESOP.
• Effective communication is crucial during the ESOP transition.
• Employee engagement is enhanced through education and transparency.
• Celebrating retirements helps illustrate the benefits of employee ownership.
• Hiring for traits and culture fit is essential for retention.
• Investing in technology can bridge the labor gap in construction.
• The construction industry faces a significant labor crisis.
• Recognition and performance management contribute to employee retention.
• Creating a supportive environment fosters long-term employee relationships.
• Erickson-Hall is committed to continuous improvement in employee benefits.

Chapters

00:00 Introduction to Erickson-Hall Construction

02:49 The Journey to Employee Ownership

06:00 Communicating the ESOP Experience

08:46 Building a Culture of Engagement and Retention

12:02 Addressing the Labor Crisis in Construction

15:11 Investing in People and Technology

18:13 Conclusion and Future Outlook

Connect With Mat Gates:

Website: https://ericksonhall.com/

LinkedIn: https://www.linkedin.com/in/mat-gates-112009244/

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The discussion covers various themes, including the significance of automation and AI in the trades, the power of storytelling, and strategies for attracting new talent to the plumbing profession. Roger also highlights the need for ongoing training and learning in the industry, encouraging tradespeople to embrace their stories and communicate their "why" effectively. 

The episode concludes with practical tips for aspiring influencers and a free resource for getting started on YouTube.

Takeaways

• Roger Wakefield is a leading blue collar influencer on social media.
• Social media is crucial for connecting with the younger generation.
• Automation and AI can significantly improve efficiency in the trades.
• Storytelling is a powerful tool for engaging customers and employees.
• Plumbing can be made appealing to the next generation through education and outreach.
• Professional appearance and communication can change perceptions of plumbers.
• Training and continuous learning are essential for success in the trades.
• Understanding your “why” can drive business growth and employee engagement.
• Asking “why” multiple times can help uncover deeper motivations.
• Investing in employees leads to better company performance.

Chapters

06:29 Automation and AI in the Trades

12:30 Making Plumbing Cool Again

19:51 The Journey to Plumbing: A Personal Story

25:06 The Power of Storytelling in Business

32:32 Investing in Learning and Growth

38:24 Getting Started on YouTube: Practical Tips

Connect With Roger:

LinkedIn: https://www.linkedin.com/in/rogerwakefield/

Website: https://www.rogerwakefield.com/

5 Things you can do on YouTube Giveaway: https://5thingsyt.rogerwakefield.com/lead-magnet-7151-6765

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Brie emphasizes the need to attract women to the trades and how empowering them in leadership roles can transform the industry. She also highlights the mission of Roofing Academy in helping roofing companies grow and succeed.

Takeaways

• Brie Reis started as an Admin Assistant and grew into her role as CEO.
• Understanding finance is crucial for success in the trades.
• Building relationships with employees fosters loyalty and retention.
• Regular one-on-ones with team members enhances communication and accountability.
• Women bring unique problem-solving skills to the trades.
• Creating a supportive environment attracts women to the industry.
• Empowering women in leadership roles can change the narrative in trades.
• Roofing Academy helps small roofing companies reach their goals.
• Community among roofing professionals is vital for growth.
• Caring for employees' personal lives leads to better business outcomes.

Chapters

06:04 The Importance of Finance in the Trades

12:00 Effective Communication in a Remote Environment

17:47 Empowering Women in Leadership Roles

Connect With Brie:

LinkedIn: https://www.linkedin.com/in/brie-reis-751b0573/

Website: https://elite-roofs.com/

Support Titans of the Trades:

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He discusses the importance of adapting to consumer trends, particularly in the roofing industry, and emphasizes the need for transparency and efficiency in pricing. Travis also highlights the significance of employee engagement and retention strategies, revealing how his company maintained a turnover rate of less than 1%. 

He addresses the challenges of implementing new technology in the construction sector and offers insights on overcoming resistance to software adoption. The conversation concludes with a focus on the future of roofing and the benefits of embracing technology for both contractors and consumers.

Takeaways

• Understanding consumer trends is crucial for success.
• Employee engagement leads to lower turnover rates.
• Transparency in pricing builds consumer confidence.
• Technology can streamline the sales process.
• Implementation is key to successful software adoption.
• Contractors must adapt to changing consumer demands.
• Engaged employees contribute to a positive company culture.
• Roofle offers tools to enhance contractor efficiency.

Chapters

03:04 The Evolution of Roofle: From B2C to B2B SaaS

05:56 Understanding Consumer Trends in the Roofing Industry

09:04 Employee Engagement and Retention Strategies

12:03 Implementing Technology in the Construction Sector

15:03 Overcoming Resistance to Software Adoption

18:05 The Future of Roofing: Transparency and Efficiency

Connect With Travis:

LinkedIn: https://www.linkedin.com/in/travis-harvego-9bb2a8175/

Website: https://www.roofle.com/

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Josh introduces BITNW Academy, a platform designed to help blue collar workers enhance their skills and adapt to technological advancements, ultimately aiming to create a more engaged and loyal workforce.

Takeaways

• The skilled trades industry faces a significant labor shortage.
• Character development is as important as skill development in the workforce.
• Soft skills like communication and conflict resolution are crucial for blue collar workers.
• Change management is essential for adapting to new technologies in the trades.
• BITNW Academy focuses on employee development for blue collar business owners.
• Creating alignment between technicians and leadership can drive business success.
• Early adopters within a company can facilitate smoother transitions during change.
• The younger generation values soft skills more than previous generations.
• Investing in employee development leads to increased loyalty and retention. 

Chapters

00:00 Introduction to Josh Zolin and His Ventures

05:59 The Importance of Soft Skills in Blue Collar Work

14:07 The Role of Technology in the Future of Trades

Connect With Josh:

LinkedIn: https://www.linkedin.com/in/joshzolin/

Website: https://www.windycityequip.com/ 

Website: https://bitnw.academy/

Book: https://www.amazon.com/Blue-New-White-Success-About-Until/dp/1544501765/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1683820534&sr=8-1

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He emphasizes the importance of ownership in the franchise model, the need for detailed processes, and the significance of community engagement. Wade also discusses the dynamics of employee management in the moving industry, the entrepreneurial challenges he overcame, and the resources he has developed, including a conference and a book aimed at helping others in the industry.

Takeaways

• Wade launched a podcast and a conference to support the moving community.
• Franchising allows for local ownership and community engagement.
• Creating detailed processes is crucial for franchise success.
• Ongoing support and training are essential for franchisees.
• Employee dynamics in the moving industry can be challenging.
• Wade emphasizes the importance of mentorship in his journey.
• The Moving Titan Retreat provides resources for movers.
• Wade's book distills lessons learned from his experiences in the industry.

Chapters

02:56 Franchising: The Ownership Model in Moving

05:56 Challenges and Support in Franchising

09:11 Building Processes for Success

12:04 Navigating Employee Dynamics in the Moving Industry

14:49 Overcoming Entrepreneurial Challenges

18:14 The Moving Titan Retreat and Resources for Movers

21:06 Wade's Book and Closing Thoughts

Connect With Wade:

LinkedIn: https://www.linkedin.com/in/wadeswikle/

Website: https://2collegebrothers.com/

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Cris shares insights on the impact of technology in improving employee engagement and the necessity of creating a sense of belonging within organizations. The conversation highlights real-world examples of how Beekeeper has transformed communication and operational efficiency for companies in various industries.

Takeaways

• The frontline disconnect is a significant issue in many organizations.
• Technology can simplify and improve frontline work processes.
• Retention of frontline workers is crucial for organizational success.
• Effective communication fosters a sense of belonging among employees.
• Digital tools can enhance employee engagement and feedback.
• Streamlining processes can reduce frustration and improve job satisfaction.
• Language barriers can hinder communication in diverse workforces.
• Celebrating achievements and milestones boosts morale and engagement.
• Crisis communication must be agile and effective.
• Understanding employee needs is key to improving retention strategies.

Chapters

00:00 Introduction to Beekeeper and Its Mission

04:05 Understanding the Frontline Disconnect

06:47 Challenges in Retaining Frontline Workers

10:01 The Importance of Communication in the Workplace

12:53 Streamlining Processes for Better Efficiency

15:48 Enhancing Employee Engagement and Belonging

18:52 Real-World Impact of Beekeeper's Solutions

21:38 Future of Frontline Work and Beekeeper's Role 

Connect With Cris:

LinkedIn: https://www.linkedin.com/in/crisgrossmann/

Website: https://www.beekeeper.io/

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Takeaways

• The construction industry is challenging and financially demanding.
• Many contractors face the risk of profits disappearing due to unforeseen circumstances.
• Empowering team members is crucial for reducing owner workload.
• The “valley of death” refers to the transition from owner-operated to process-driven businesses.
• Standard operating procedures are essential for scaling a business effectively.
• Company culture significantly impacts employee behavior and performance.
• Most employees are average and companies should create environments for them to thrive.
• Growth should be approached cautiously, ensuring readiness to handle new challenges.
• Effective communication and clear expectations are vital for team success.
• Consultants can help businesses navigate their growth and operational challenges.

Chapters

02:58 Navigating Financial Pressures in Construction

06:08 Empowering Leadership and Team Dynamics

08:58 The Valley of Death: Transitioning to a Scalable Business

11:56 Creating Effective Standard Operating Procedures

15:07 Building a Thriving Company Culture

17:53 Growth Readiness and Business Sustainability 

Connect With Chad:

Website: https://www.wellbuiltconsulting.com/

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He introduces the concept of role packages to enhance employee onboarding and engagement, explains the “done for you” model for recruitment, and emphasizes the need for businesses to prioritize employee needs. Ryan also shares his plans for a second book and a personal brand, expressing gratitude to listeners and excitement for the future.

Takeaways

• The podcast has shifted to focus more on storytelling and inspiration.
• Understanding that business is about people is crucial for success.
• AI and automation are changing the landscape of the trades.
• Role packages are essential for effective employee onboarding.
• The “done for you” model helps businesses streamline recruitment processes.
• Employee engagement and retention are tied to understanding their goals.
• Ryan is working on a second book to share more insights.
• A personal brand is being developed to expand Ryan's reach.
• Gratitude is expressed to listeners for their support and feedback.

Chapters

00:00 Year in Review: Core Matters' Journey

06:10 The Impact of AI and Automation

12:13 The Done For You Model

18:10 Looking Ahead: New Projects and Personal Branding

Connect With Ryan:

Website: https://corematters.com/

Website: https://ryanenglin.com/

LinkedIn: https://www.linkedin.com/company/corematters/

Youtube: https://www.youtube.com/@corefithiring

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Don emphasizes the significance of promoting from within, employee development, and fostering a respectful workplace culture. He also highlights the evolving dynamics of the workforce and the need for businesses to adapt to new realities.

Takeaways

RoMac Building Supply focuses on structural building materials, avoiding decor and plumbing.

Promoting from within is a key strategy for RoMac's success.

Partnerships with local schools are essential for addressing the labor crisis.

RoMac has helped local high schools develop construction academies.

Respect and empathy in the workplace lead to better employee retention.

Mistakes in construction can be minimized through proper training and respect.

The new generation is eager for opportunities in the construction field.

Evolving perspectives on workforce dynamics are crucial for industry growth.

Chapters

02:49 Addressing the Labor Crisis in Construction

06:12 Building Partnerships with Local Schools

09:06 Investing in Employee Development

11:55 The Importance of Respect in the Workplace

15:03 Evolving Perspectives on Workforce Dynamics

Connect With Don:

LinkedIn: https://www.linkedin.com/in/don-magruder-ba8636b/

Website: https://www.romacfl.com/

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She highlights the challenges of managing a dispersed workforce and how Flagger Force has implemented a unique points system to address attendance issues while fostering a supportive culture. The conversation also touches on the role of technology in enhancing communication and the company's commitment to creating a positive work environment for its employees.

Takeaways

• Flagger Force specializes in short-term traffic control for utilities and retail clients.
• The company has over 2,200 employees, primarily frontline flaggers.
• Communication is a significant challenge due to the dispersed nature of the workforce.
• Flagger Force has implemented a points system to manage attendance flexibly.
• The points system allows employees to withdraw points for personal emergencies without penalty.
• Safety is a core value, with extensive training provided to all employees.
• The company culture is built on values, vision, and mission, which are emphasized in training.
• Technology, such as the Beekeeper app, is used to enhance communication between field and office staff.
• Flagger Force has a second chance hiring program to support individuals transitioning back into the workforce.
• The leadership team is committed to continuous improvement and innovation in company practices.

Chapters

04:04 Challenges and Opportunities in a Dispersed Workforce

10:03 Innovative Attendance Management: The Points System

15:51 Building a Strong Company Culture

21:54 Enhancing Communication with Technology

Connect With Tamara:

LinkedIn: https://www.linkedin.com/in/tamara-palmer/

Website: https://flaggerforce.com/

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Takeaways

• LaMarco Systems offers a wide range of products and services to navigate seasonal slowdowns.
• Technology has unified various operational systems for efficiency.
• Employee retention is enhanced through technology that reduces frustration.
• Continuous education and training are vital for technician development.
• Cross-training allows employees to contribute across different business areas.
• A strong company culture encourages technicians to seek growth opportunities.
• The company is expanding and adapting to industry changes.
• Maintaining a good reputation helps attract service requests from various clients.
• Investing in technology can simplify processes and improve communication.
• A supportive leadership fosters a culture of learning and development.

Chapters

03:08 Navigating Seasonal Challenges in the Security Industry

06:01 Leveraging Technology for Operational Efficiency

09:00 Attracting and Retaining the Next Generation of Technicians

11:54 Continuous Education and Cross-Training for Employee Retention

14:55 Fostering a Culture of Growth and Development

17:55 Conclusion and How to Connect with LaMarco Systems

To Connect With Vitaliy:

LinkedIn: https://www.linkedin.com/in/vitaliy-kofman-5433565b/

Website: https://lamarcosystems.com/

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The discussion also covers the challenges faced by entrepreneurs in the trades, the integration of technology and AI, and strategies for addressing the labor crisis and improving employee retention.

Takeaways

• PipeDreams focuses on acquiring plumbing and HVAC businesses to help them grow.
• Maintaining the original brand identity is crucial for value creation.
• Centralizing operations can alleviate the burden on small business owners.
• AI can augment team capabilities but also commoditize services.
• Effective communication and training are key to employee engagement.
• Apprenticeship programs can successfully develop talent in the trades.
• Setting clear expectations helps in retaining employees.
• Creating a positive culture is essential for employee satisfaction.
• Top performers should be prioritized for good calls and compensation.
• The labor crisis requires a multifaceted approach to recruitment and retention.

Chapters

02:48 Challenges in the Trades Industry

06:09 The Role of Technology in Business Growth

08:56 AI's Impact on the Trades

12:01 Addressing the Labor Crisis

14:58 Retention Strategies in the Trades

Connect With Dan:

LinkedIn: https://www.linkedin.com/in/dlaufer/

Website: www.pipedreams.com

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The conversation highlights the critical role of frontline technicians, the need for empathy in service delivery, and the future of the industry with advancements in technology. Dan also shares insights about the Collective Conference, which offers networking and learning opportunities for professionals in the trades.

Takeaways

• Core Group operates as a hybrid franchisor for independent restoration companies.
• High retention rates in companies often relate more to culture than pay.
• Empathy training is essential for technicians to understand the impact of their work on clients' lives.
• Core University offers training for anyone in the construction or restoration space.
• The restoration industry is often unknown, despite its size and importance.
• Technicians are the backbone of restoration companies, delivering on promises made by sales teams.
• Investing in employee training and care translates to better customer service.
• Technology and innovation are key to the future of the restoration industry.
• The Collective Conference provides valuable networking and learning opportunities for industry professionals.

Chapters

02:50 Supporting Restoration Contractors: The Core Group Approach

05:57 The Importance of Frontline Technicians

08:57 Empathy and Training in Restoration Services

12:03 The Role of Technology in the Future of Restoration

14:56 The Collective Conference: Networking and Learning Opportunities

Connect With Dan:

LinkedIn: https://www.linkedin.com/in/dancassara/

Website: https://gowithcore.com/

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He emphasizes the need for a positive outlook in business and the importance of seizing opportunities, especially in challenging market conditions. RJ also shares insights on creating a strong company culture and how to connect with him for further information about the oil industry.

Takeaways

• Oil is the most important resource humans have ever utilized.
• 83% of oil is produced by independent companies with 12 employees or less.
• The edge in business comes from hiring the best people.
• Successful people do what unsuccessful people are unwilling to do.
• You have a choice on your outlook every day.
• Building a team takes time and effort, one person at a time.
• Control what you can control and focus on the positive.
• A strong company culture leads to employee retention.
• Seizing market opportunities leads to significant growth.
• Connecting with the right people is crucial for success.

Chapters

02:52 The Importance of Oil in Modern Society

05:53 The Role of Independent Oil Companies

09:03 Hiring the Best People in the Industry

12:01 Building a Strong Team and Company Culture

14:49 Seizing Opportunities in the Oil Market

17:56 Maintaining a Positive Outlook in Business

Connect With RJ

Website: https://panex.us/

LinkedIn: https://www.linkedin.com/in/rj-burr-06a609162/

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Jonathan shares his journey into the trades, the founding of Quality Builders during the pandemic, and the company's vision for growth. He emphasizes the need for mentorship, the significance of a strong team, and the future of the trades amidst challenges such as workforce shortages and the need for technological advancement.

Keywords

Quality Builders, construction, technology, subcontractors, mentorship, trades, growth strategy, future of construction, residential renovation, industry change

Takeaways

• The younger generation is interested in the trades contrary to popular belief.
• Mentorship plays a crucial role in shaping values and skills in the trades.
• Quality Builders was founded during the pandemic, leveraging past experiences.
• Technology can streamline processes in the construction industry.
• Subcontractors should be treated as partners to ensure quality work.
• A clear vision helps in vetting subcontractors and aligning them with company goals.
• Survival mode is a critical phase for new businesses before scaling.
• Mentorship programs can significantly benefit subcontractors and the business.
• The construction industry is ripe for change and technological disruption.
• Creating a desirable work environment is key to attracting talent in the trades.

Sound Bites

"I love talking about what you're doing in the trades."

"There's always something to do."

"We want to implement the systems and processes."

Chapters

03:09 The Role of Technology in Construction

05:49 The Importance of Subcontractors as Partners

09:09 Vision and Growth Strategy for Quality Builders

11:59 Mentorship and Support in the Trades

14:59 Future of the Trades and Quality Builders

Connect With Jonathan:

Website: www.qualitybuilders.com

LinkedIn: https://www.linkedin.com/company/quality-buildersinc

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In this conversation, Ryan speaks with Nik Dixon and Zach VanDyke from New Era Construction about their journey in the construction industry. They discuss the challenges and opportunities they face as a new generation in the trades, the importance of skilled labor, and their strategies for growth and relationship building. They also touch on the significance of work-life balance and how they aim to create a positive work environment for their employees.

Keywords

construction, New Era Construction, challenges, opportunities, skilled labor, work-life balance, growth strategies, relationships, trades, industry insights

Takeaways

• The construction industry faces challenges in attracting qualified workers.
• Creating a positive work culture is essential for retaining employees.
• Diversifying subcontractors helps manage costs and maintain quality.
• Skilled labor is becoming scarce, making training and apprenticeship programs vital.
• Building long-term relationships with clients is key to sustained growth.
• Work-life balance is a challenge but necessary for personal well-being.
• The company aims to let their work speak for itself in the market.

Sound Bites

"We want people to enjoy coming to work."

"You have the ability to do anything."

Chapters

02:53 Challenges and Opportunities in the Construction Industry

05:56 Lessons Learned in the Trades

08:51 The Importance of Skilled Labor

12:00 Growth Strategies and Relationship Building

15:01 Work-Life Balance in Construction

Connect With Nik & Zach:

Website: https://www.neweraconstructionco.com/

Nik's LinkedIn: https://www.linkedin.com/in/neweranik/

Zach’s LinkedIn: https://www.linkedin.com/in/newerazach/

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Matt Ebert, the CEO of Crash Champions, shares his journey of growing the company from 8 to nearly 650 locations and becoming the employer of choice in the collision repair industry.  

He emphasizes the importance of investing in leadership and creating a positive employee experience. Matt also discusses the need to attract more women and new talent to the industry through partnerships with trade schools and promoting the opportunities available.  

He advises small business owners to train someone to replace them and trust their team to make decisions. Matt's success is a result of promoting from within and recruiting talented individuals who feel stuck in their current positions. 

Keywords 

employer of choice, leadership, employee experience, attracting talent, trade schools, training, trust, promoting from within, recruiting 

Takeaways 

• Investing in leadership and creating a positive employee experience are key to becoming the employer of choice. 
• Promote from within and train someone to replace you to focus on working on the business. 
• Attracting more women and new talent to the industry requires making it more appealing and showcasing the opportunities available. 
• Trust your team to make decisions and exceed your expectations. 
• Recruit talented individuals who feel stuck in their current positions by offering a path forward. 

Sound Bites 

"People's happiness at work depends greatly upon who they report to." 

"Your team can come up with some great ideas, just let them run with it." 

Chapters 

02:04 Company Growth and Future Plans 

04:59 Creating a Positive Employee Experience 

08:23 Empowering Employees to Generate Ideas 

11:07 Addressing the Lack of People in the Industry 

13:43 Finding and Recruiting Talent 

16:11 Providing Opportunities for Career Path 

To Connect With Matt: 

Website: https://crashchampions.com 

LinkedIn: https://www.linkedin.com/in/matt-ebert-7169a5180/ 

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The conversation discusses the labor crisis in the trades industry and the importance of employee retention. Chris Buttenham, co-owner of Reins, explains how their company helps small businesses in the trades sector retain key employees through equity and profit-sharing incentives.

They focus on aligning incentives and creating long-term and short-term financial rewards for employees. The conversation highlights the effectiveness of these incentives for businesses in high-demand, low-supply industries like HVAC and contracting. Success stories include businesses that have retained key employees and improved their operations by implementing Reins' incentive structures. 

Keywords 

trades industry, labor crisis, employee retention, equity incentives, profit-sharing, Reins, small businesses, long-term incentives, short-term incentives, financial rewards, success stories 

Takeaways 

• The trades industry is facing a labor crisis and employee retention is a significant challenge. 
• Reins helps small businesses in the trades sector retain key employees with equity and profit-sharing incentives. 
• Aligning incentives and offering long-term and short-term financial rewards can motivate employees to stay with the company. 
• Reins' incentive structures have been effective for businesses in high-demand, low-supply industries like HVAC and contracting. 

Sound Bites 

"Retention is the key issue in the trades industry." 

"Financial incentives create a stronger commitment from employees." 

"Reins is designed for businesses in high-demand, low-supply industries." 

Chapters 

03:03 The Importance of Financial Incentives for Retention 

06:03 Effective Incentives for High-Demand Industries 

09:20 Financial Rewards and Employee Commitment 

12:26 Understanding Phantom Stock and Equity Incentives 

14:48 Offer and Conclusion 

Connect With Chris: 

Special Listener Promo: https://www.myreins.com/ryan

LinkedIn: https://www.linkedin.com/in/chrisbuttenham/

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Derek Cormier, owner of Climate Experts, shares his success in doubling his business every year since 2016 and his ability to find and retain good employees in the trades industry. He emphasizes the importance of creating a strong company culture and defining core values to attract the right employees. 

Cormier has developed an apprenticeship program and training system that compresses a two-year apprenticeship into three months, allowing new hires to quickly become productive technicians. He also highlights the significance of marketing and recruiting to find high-quality applicants and the importance of empowering employees to take control of their own career progression.

Keywords

trades, business growth, employee retention, apprenticeship program, training, recruiting, company culture, career progression

Takeaways

·Creating a strong company culture and defining core values is crucial for attracting and retaining good employees.

·Developing an apprenticeship program and training system can help compress the time it takes to upskill new hires and make them productive technicians.

·Marketing and recruiting efforts should focus on promoting the company culture, growth opportunities, and career progression to attract high-quality applicants.

·Empowering employees to take control of their own career progression can lead to increased motivation and productivity.

Chapters

02:08 Challenges in Finding and Retaining Technicians

04:27 Compressing Apprenticeship Training

09:27 Effective Marketing and Recruiting

13:30 Empowering Employees for Career Progression

Connect With Derek:

Website: climateexperts.com

LinkedIn: https://www.linkedin.com/in/derek-cormier-climate/

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Heath Treasure shares his journey from rags to riches in the blue-collar space, emphasizing the importance of preparing a business for exit and the acquisition process. 

He highlights the significance of soft skills, financial clarity, and process flow in building a sellable asset. Heath also discusses the challenges faced by business owners and offers coaching and group coaching services to help them grow and exit their businesses.

Keywords

business exit, acquisition process, soft skills, financial clarity, process flow, blue-collar business, coaching, group coaching

Takeaways

• The importance of developing soft skills in communication, negotiation, and routine for business success and exit preparation.
• The significance of financial clarity and process flow in creating a sellable asset and maximizing business valuation.
• The challenges faced by business owners in preparing for business exit and the availability of coaching and group coaching services to help them grow and exit their businesses.

Chapters

00:00 From Rags to Riches: A Blue-Collar Success Story

02:05 Preparing Your Business for Exit: The Acquisition Process

07:19 The Role of Soft Skills in Business Success and Exit Preparation

Connect With Heath:

Website: https://www.ultimatebluecollar.com

Instagram: https://www.instagram.com/theheathtreasure/ 

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Tune in to the full episode to learn more about how Jim’s laws of a great workplace will develop your team and grow your company.

Keywords

workplace, leadership, purpose, personal development, order, well-run business, life-giving

Takeaways

• Work should have a higher purpose that makes the world a better place.
• Everyone deserves great leadership.
• The workplace is the perfect place for personal development.
• The workplace should have a spill-up effect, where the blessings and growth from the workplace flow into people's personal lives.

Sound Bites

"Work should be a life-giving place where people flourish and grow."

"Our work needs to have a higher purpose that is above just doing a roof."

"A truly good business should be a place of order amidst a world of chaos."

Chapters

02:58 Law 1: Creating a Life-Giving Workplace

06:08 Law 2: Finding Purpose in Your Work

08:56 Law 3: The Importance of a Well-Run Business

12:12 Law 4: The Power of Great Leadership

14:59 Law 5: Doing What You Love

22:59 Law 7: The Spill-Up Effect: Blessings in the Workplace

Connect With Jim:

Website: https://weathershieldusa.com

LinkedIn: https://www.linkedin.com/in/james-bush-6b154730/

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Keywords

restoration contractor, company growth, culture, people management, talent attraction, marketing, business success

Takeaways

• The importance of maintaining a forward-looking perspective and focusing on continuous improvement in business growth.
• The significance of creating a strong company culture and investing in the personal growth and well-being of employees.
• The value of consistent marketing of company culture to attract and retain top talent.
• The impact of culture on business success and the need to prioritize cultural fit when hiring and retaining employees.

Sound Bites

"If you care about your people, they'll care about you."

Chapters

00:00 The Journey of Building a Successful Restoration Contracting Company

02:57 The Power of Culture and People in Business Success

05:56 Attracting and Retaining Top Talent: Strategies for Growth

08:50 Consistent Marketing of Company Culture: A Key to Talent Attraction

11:53 The Impact of Culture on Business Success

Connect With Eduard:

Website: https://restorerz.com

LinkedIn: https://www.linkedin.com/in/eduard-mirzoian-70152388/

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He also discusses the transition from being a tradesman to a CEO and the significance of self-reflection and mindset for business success.

Keywords

roofing company, business challenges, failure, mindset, purpose, CEO mindset, self-reflection, systematizing mindset, business success

Takeaways

• The importance of failure and the lessons learned from it.
• The significance of mindset and purpose in business success.
• The transition from being a tradesman to a CEO mindset.
• The role of self-reflection for business success.

Sound Bites

"The day I stopped waking up and thinking about money was the day I started making more than I needed."

"How do you become that leader? You be the leader of yourself first."

Chapters

00:00 The Journey of Starting a Roofing Company

03:00 The Power of Failure and Mindset in Business Success

07:01 Transitioning to a CEO Mindset and Self-Reflection

10:04 Lessons Learned and Business Evolution

13:00 Systematizing Mindset for Business Success

Connect With Jay:

Website: https://jaycarterroofing.com/

LinkedIn: https://www.linkedin.com/in/jay-carter01/

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