In this episode, we sit down with Richard Lord to unpack how the media landscape is evolving, the role OOH plays alongside other channels, and why its ability to deliver real-world reach, impact and visibility remains so valuable.

We explore how brands should be thinking about OOH today, where it can work harder within an integrated strategy, and why the fundamentals of great media planning still matter.

Phil shares how his passion for the medium turned into a global source of creative inspiration, why the best ideas make people smile, think or react, and how he judges great work in a matter of seconds. We also unpack the power of human truths, the importance of simplicity, and why truly great OOH can live far beyond the street through social sharing.

A conversation about creativity, attention and the ideas that make OOH worth noticing.

John shares how creativity, audience insights, attention metrics and data-driven formats can help brands create memorable campaigns and where the future of mall media is heading.

In this episode, Bridget Harpur, the Marketing Manager at Volkswagen Group, South Africa, shares her insights on how brands approach OOH, what they value most in media partnerships, and the role OOH plays in today's marketing mix.

From campaign planning to creativity and collaboration, Bridget offers a candid look at the priorities, challenges, and opportunities that shape client decision-making. Whether you're an advertiser, agency professional, media owner, or simply interested in the evolving world of OOH, this conversation provides valuable perspectives from the other side of the table.

We discuss how brands can win with OOH in Ghana, what audience measurement looks like in a market with its own distinct challenges and opportunities, and the common misconceptions that global advertisers often have. Whether you're planning campaigns in West Africa or simply curious about emerging OOH markets, this conversation offers valuable insights into the realities of advertising in Ghana and the trends shaping its future.

Peter shares his perspective on how OOH can continue to thrive in an increasingly complex landscape, why media owners need to move beyond competing on price alone, and what the industry must do to drive sustainable growth. We also explore the role of data, innovation, measurement, and collaboration in ensuring OOH remains a powerful and effective medium for advertisers.

Whether you're a media owner, agency professional, marketer, or OOH enthusiast, this episode offers valuable insights into where the industry is headed and what it will take to succeed in its next chapter.

From global industry trends and emerging technologies to measurement and AI this episode provides both a worldwide and local perspective on the opportunities and challenges facing the industry.

Join us as we explore the key takeaways from one of the most important gatherings in the global OOH calendar.

As Pat on Brands celebrates its 10-year milestone, we unpack some of the biggest themes and insights Pat has uncovered through conversations with leading brands, marketers, and CMOs over the years. We also explore the opportunities for brands to better connect with South Africa’s youth market, and how young entrepreneurs are reshaping the country’s business landscape through innovation, culture, and community-driven thinking.

The conversation also dives into the role OOH has played in building credibility and visibility for Pat’s Youth Brand Awards.

We discuss the resilience of static OOH, the digital OOH revolution, how budgets are seamlessly shifting from other digital media to OOH and accountability and measurement in OOH.

From what truly captures attention in the real world to how OOH fits into broader brand and media strategies, Teniel shares a candid view on what clients value, what they question, and what ultimately drives impact. We explore how creativity, placement, and measurement come together and where the industry still has room to grow.

This episode offers a grounded, practical lens for media owners, agencies, and strategists looking to better align with client expectations and deliver OOH that works harder.

We also discuss the importance of the mass market and Network X’s presence within it, and how brands can better connect with audiences at scale.

In this episode, we’re joined by Saiesh Ajudhiya, Head of Media, Creative & Innovation from Kantar South Africa to unpack how brands and marketers should be thinking about OOH effectiveness today. From measurement frameworks to the evolving role of data, we explore how OOH delivers not just visibility, but meaningful business outcomes.

We dive into the difference between amplification and multiplication, and why OOH works best as a strategic driver within a broader media ecosystem. Saiesh shares insights on how to better evaluate campaigns, connect exposure to action, and ultimately demonstrate ROI in a way that resonates with clients and stakeholders.

This conversation dives into the power of integration, why siloed thinking holds brands back, and how marketers can bridge the gap between physical and digital worlds more effectively.

We explore how Melon Mobile approached OOH, what surprised them most, and why the medium continues to prove its value in a modern marketing mix. It’s a refreshing, real-world perspective that bridges the gap between media owners, agencies, and the brands they serve.

This episode is packed with practical insights and a reminder of what makes the channel so powerful.

We explore the scale of South Africa’s commuter movement, audience reach and dwell time, and the data agencies should be using to evaluate this powerful environment. Shamy breaks down what differentiates commuter from other OOH formats and how brands can win in this diverse space.

Plus, we debunk some myths around commuter environments.

With ROAD 2.0 now firmly established in market, we explore how the data landscape is evolving from expanded measured inventory across roadside, taxi ranks and upcoming Gautrain and airport environments.

This episode dives into the data layers coming in 2026, the potential role of mobile enrichment, and what it all means for planners, media owners and brands looking to make smarter location-led decisions.

From the evolving role of OOH in the media mix to the responsibility media owners carry in delivering measurable value, Robert shares sharp insights on accountability, reporting, and building long-term brand partnerships. We also explore the power of creative in OOH, why execution matters more than ever, and practical advice for media owners looking to strengthen their positioning in a competitive landscape.

A grounded, strategic conversation on making OOH work harder and smarter for brands.

We unpack the importance of trust, accountability, and measurable impact and why strong creative only works when it’s backed by clear strategy. Silke shares some of her favourite OOH campaigns and how confidence is built through OOH for consumers.

A must-listen for agencies, media owners, and marketers who want to better understand the client perspective and elevate the way they approach OOH.

From cutting-edge research to practical insights for planners and marketers, Steve breaks down the science behind attention and the opportunities it unlocks for smarter OOH strategies.

Co-hosts Kirsty and Livia share some of what they want to see more of in the South African landscape.

Andrew unpacks the regional nuances shaping OOH strategy, the rising importance of contextually relevant creative, and the critical role of reporting effectively.

We look at the evolving measurement landscape and why its transparency and physical presence continue to give brands an edge in a world of digital noise.

We explore Luxon’s methodology, the technology behind their data and how their solution is helping sharpen planning and reporting in the local OOH landscape. 

This episode offers a clear, practical look at how measurement is evolving and what it means for media owners, agencies, and brands.

From concept to execution, this episode goes behind the scenes of how Co-hosts Livia and Kirsty bought this campaign to life under their DOOH.co.za platform, they brought the industry together proving once again that when Out of Home unites, the results are unmissable.

We are joined by Roanna Williams, Co-Founder and Chief Creative Officer of Boundless, and Lauren Dixon-Paver, Social Art Director at Boundless, to unpack how creativity, collaboration, and a shared belief in the power of the medium made this campaign possible.

If you believe great creative deserves a bigger stage (literally), this one’s for you.

We explore the launch of CortexX, Primedia’s new AI-informed media precision planning tool that’s set to transform how campaigns are planned and measured. From navigating South Africa’s fragmented OOH data landscape to balancing fixed measurement like OMC’s ROAD 2.0 with real-time audience insights, Genevieve and Alice share how data and intelligence are reshaping the way brands connect with audiences in the physical world.

If you’ve ever wondered how AI and data are redefining the future of OOH, this one’s not to be missed.

From navigating category restrictions to pushing creative boundaries, Michelle shares insider perspectives on what it takes to “play big” in OOH. We explore standout strategies, the role of scale and context, and how alcohol brands can use OOH to cut through in a crowded market.

We dive into their methodology, costs, and the unique benefits they bring to the market, with a particular focus on how All Unite approaches VAC (Visibility Adjusted Contact) measurement metrics. 

If you’re looking to better understand the evolving measurement landscape and what sets All Unite apart, this conversation is a must-listen.

Trish explains the costs and benefits of being part of the OMC and why the introduction of VAC (Visibility Adjusted Contact) is a game-changer, aligning South Africa with global best-practice standards in OOH measurement.

A must-listen for agencies, media owners, and marketers looking to understand how trusted measurement is shaping the future of OOH.

We explore the creative thinking and cultural insight that shaped the campaign, the challenges and triumphs of bringing it to life, and the pivotal role that OOH played in creating national impact. 

From concept to execution, this episode gives you a front-row seat to one of the country’s most meaningful brand stories in recent memory.

From emerging innovations in OOH advertising to global market shifts and local nuances, this episode is your backstage pass to everything that mattered. 

Whether you missed the conference or want to relive the highlights, this conversation delivers all the key moments; unpacked, unfiltered, and straight from the source.

Nichole takes us behind the scenes to unpack how Pineapple earned its standout reputation in the OOH game. We explore what it really takes to execute exceptional OOH campaigns, from having an intentional strategy, to bold creative, to fostering strong partnerships.

We also dive into how to bring your audience along with you on your OOH journey and why this matters more than ever in a cluttered media landscape.

Whether you're a brand, media owner, or agency, this conversation is packed with insights you won't want to miss.

With deep experience across both South African and European markets, Ricardo takes us behind the scenes of crafting effective media strategies that go beyond flashy gimmicks, focusing on innovation that adds real value. 

We unpack what it means to integrate innovation purposefully within OOH campaigns, and how to use the medium to build truly iconic brands.

Chris gets real about the Out of Home (OOH) landscape in South Africa, highlighting the key areas that should be prioritized to drive the industry forward in 2025 and beyond. Whether you're a media strategist, marketer, or OOH enthusiast, this conversation is packed with valuable takeaways on the future of media planning.

From engaging meaningfully with clients and media agencies to standing out in a competitive market, Sadika shares practical insights on how OOH can be leveraged for maximum impact. Whether you're a media owner, agency professional, or brand marketer, this episode is packed with actionable takeaways to help you navigate the OOH space effectively.

We discuss lessons from established global markets, pinpoint the critical changes needed to stay competitive, and share insights on how to leverage South Africa and Rest of Africa's unique advantages in the OOH space. With an eye on 2025, this episode offers actionable strategies to propel the industry forward and achieve excellence.

We discuss the strategic role malls play in Out of Home (OOH) campaigns and gain valuable insights into how brands can maximize their investment in the mall environment. From hyperlocal engagement to leveraging foot traffic and shopper behaviors, this episode is packed with practical tips and inspiring ideas for brands looking to make an impact in Soweto and beyond.

We explore the unique nuances and complexities of operating in Africa, uncovering the strategies that are delivering results in this diverse and dynamic region. From emerging trends to future opportunities, Greg provides actionable advice and invaluable perspective for anyone looking to leverage OOH in Africa.

Gain valuable insights and advice on how media owners can effectively engage with media agencies, fostering greater collaboration and driving innovation in Out-of-Home (OOH) advertising. Discover actionable strategies for creating impactful partnerships.

Remi Du Preez shares insights into the best practices that drive successful Programmatic DOOH campaigns. From strategies that make campaigns stand out to invaluable advice on optimizing the potential of Programmatic DOOH.

Tune in to discover how Programmatic DOOH is reshaping the Out of Home landscape and learn actionable tips to harness its full power. Whether you're a seasoned professional or new to the field, this episode promises to broaden your understanding and inspire innovative approaches in the ever-evolving realm of Out of Home.