Outlier Growth Sat, 14 Mar 2026 08:40:09 -0400 https://www.outliergrowth.com/subscribe en-us © 2026 Outlier Growth yes aadd2f23-3eb4-52fe-93d9-4cfeea8a577f Brian O'Connor episodic false The podcast for founders & business owners to finally get customers with digital marketing.

]]> Buzzsprout (https://www.buzzsprout.com) Digital Marketing, Strategy, Ads, Social Media, Email Marketing, Growth, Business, Entrepreneurship, Founders Brian O'Connor https://storage.buzzsprout.com/a6xhskwm1xx83fg1vobmtbddculd?.jpg Outlier Growth https://www.outliergrowth.com/subscribe Messaging 101 Messaging 101 An incredible business is useless if no one hears about it.

And it’s frustrating when customers hear your message, but it doesn’t resonate.

We turn strangers into superfans through messaging.

That’s content. Emails. Posts. Ads. etc

Any words you share online that explain how awesome you are.

So today we’ll cover:
• What words should you use to get customers raving about your business?
• When do you send it to them?
• How do you send them messages (ads, socials, email, SEO)?

]]> An incredible business is useless if no one hears about it.

And it’s frustrating when customers hear your message, but it doesn’t resonate.

We turn strangers into superfans through messaging.

That’s content. Emails. Posts. Ads. etc

Any words you share online that explain how awesome you are.

So today we’ll cover:
• What words should you use to get customers raving about your business?
• When do you send it to them?
• How do you send them messages (ads, socials, email, SEO)?

]]> Brian O'Connor Buzzsprout-14555745 Thu, 22 Feb 2024 14:00:00 -0500 738 full false Positioning 101 (made simple) Positioning 101 (made simple) • Why bad positioning can wreck your business (& how it stays hidden)
• How you can tell if your positioning is good (or bad)
• How you fix it 

]]> • Why bad positioning can wreck your business (& how it stays hidden)
• How you can tell if your positioning is good (or bad)
• How you fix it 

]]> Brian O'Connor Buzzsprout-14510208 Thu, 15 Feb 2024 11:00:00 -0500 681 full false How to choose your first digital marketing channel How to choose your first digital marketing channel How to choose your first digital marketing channel.

]]> How to choose your first digital marketing channel.

]]> Brian O'Connor Buzzsprout-14465661 Thu, 08 Feb 2024 12:00:00 -0500 668 full false How to build your first marketing system How to build your first marketing system How to build your first marketing system (and a peak into my own system).

]]> How to build your first marketing system (and a peak into my own system).

]]> Brian O'Connor Buzzsprout-14421699 Thu, 01 Feb 2024 12:00:00 -0500 684 full false How to get your first customers on LinkedIn How to get your first customers on LinkedIn This week I'm sharing the LinkedIn funnel that gets you customers today.

I get 4 - 6 leads on LinkedIn for my Fractional CMO business.

Excited to share this with you!

]]> This week I'm sharing the LinkedIn funnel that gets you customers today.

I get 4 - 6 leads on LinkedIn for my Fractional CMO business.

Excited to share this with you!

]]> Brian O'Connor Buzzsprout-14372375 Wed, 24 Jan 2024 17:00:00 -0500 1198 LinkedIn, Digital Marketing, Sales, Funnels, Customer full false