Squared Away by MC² Wed, 20 May 2026 13:40:09 -0400 http://www.mc-2.com en-us © 2026 Squared Away by MC² yes 04644958-9155-5fc1-b2c4-8f4f7ddcebfd MC² episodic false MC², an award-winning brand experience solutions agency, presents Squared Away, a live event marketing industry-focused podcast. Squared Away welcomes the ideas and insights of MC² employees, partners, associations, clients, and more.

]]> Buzzsprout (https://www.buzzsprout.com) exhibit, design, displays, event, experiential, live marketing, road tour, brand marketing, pop up activation, brand activation, brand agencies, conferences MC² https://storage.buzzsprout.com/y8us5tkqh50egfdtign6bak1tpce?.jpg Squared Away by MC² http://www.mc-2.com The Experiential Arm The Experiential Arm From Consumer Events to Live Events, Offering What’s Best for Brands

For Episode 10, we step away from the trade show floor and touch on the inner workings around proprietary events, mobile road tours, and quite possibly the most sought out term in our industry, experiential marketing. 

Joining the Squared Away studio is Heather Casteel, John Gilson and MacKenzie Steffens to shed some light on their past, present and future capabilities connecting brands with their audience in a unique, immersive format.

]]> From Consumer Events to Live Events, Offering What’s Best for Brands

For Episode 10, we step away from the trade show floor and touch on the inner workings around proprietary events, mobile road tours, and quite possibly the most sought out term in our industry, experiential marketing. 

Joining the Squared Away studio is Heather Casteel, John Gilson and MacKenzie Steffens to shed some light on their past, present and future capabilities connecting brands with their audience in a unique, immersive format.

]]> MC² Buzzsprout-17477196 Wed, 09 Jul 2025 11:00:00 -0400 2809 SquaredAway,ThisisMC2 1 10 full false The Sleeping Giant The Sleeping Giant What happens when you follow up the biggest tech show of the year with the first major retail event of the new year? You get an inside look at how innovation doesn’t sleep—and neither does the events industry. 

]]> What happens when you follow up the biggest tech show of the year with the first major retail event of the new year? You get an inside look at how innovation doesn’t sleep—and neither does the events industry. 

]]> MC² Buzzsprout-16898759 Wed, 02 Apr 2025 09:00:00 -0400 3059 1 9 full false Conveniently Convenient: Showcasing at NACS Conveniently Convenient: Showcasing at NACS NACS, the leading global trade association dedicated to advancing convenience and fuel retailing, serves as a trusted advisor to thousands of retailers and supplier members from over 50 countries! Every year, brands including Hershey, Co. and Constellation Brands make their way to the show floor to share the latest and greatest with its consumers and partners alike. 

The Squared Away studio welcomes two incredible figures out of MC²’s Paramus headquarters, Suzanne Loria-Cunha and Chris Kowalczyk, as we take a deep dive into what it takes to produce a successful show presence year in and year out at NACS.

]]> NACS, the leading global trade association dedicated to advancing convenience and fuel retailing, serves as a trusted advisor to thousands of retailers and supplier members from over 50 countries! Every year, brands including Hershey, Co. and Constellation Brands make their way to the show floor to share the latest and greatest with its consumers and partners alike. 

The Squared Away studio welcomes two incredible figures out of MC²’s Paramus headquarters, Suzanne Loria-Cunha and Chris Kowalczyk, as we take a deep dive into what it takes to produce a successful show presence year in and year out at NACS.

]]> MC² Buzzsprout-16370108 Tue, 14 Jan 2025 10:00:00 -0500 2881 1 8 full false Anniversary Episode - Celebrating 25 Years of MC² Anniversary Episode - Celebrating 25 Years of MC² What better way to celebrate 25 years of business than to hop in the time machine and travel back to 1999? 

For our anniversary episode, Squared Away host, Bruno Silva, welcomes Chad Roberts, Michael vant Hoogt, Chuck Snyder, and Bobby Hogrefe to give their take around Sales, Production, and Estimating over the years. Join us as we discuss the future of estimating, pagers, and the saying, "What could go wrong, will.." when it comes down to the Events industry. 

]]> What better way to celebrate 25 years of business than to hop in the time machine and travel back to 1999? 

For our anniversary episode, Squared Away host, Bruno Silva, welcomes Chad Roberts, Michael vant Hoogt, Chuck Snyder, and Bobby Hogrefe to give their take around Sales, Production, and Estimating over the years. Join us as we discuss the future of estimating, pagers, and the saying, "What could go wrong, will.." when it comes down to the Events industry. 

]]> MC² Buzzsprout-15663020 Thu, 29 Aug 2024 10:00:00 -0400 2610 1 7 full false Cementing the Future with CEMA Cementing the Future with CEMA Check out Ep. 6 of Squared Away as our host, Bruno Silva, sits down with Vice President of Strategy and Operations at CEMA, Brian Mason, MBA, as they discuss the importance behind associations in the event space, driving connections from within, and the future for corporate marketing.

]]> Check out Ep. 6 of Squared Away as our host, Bruno Silva, sits down with Vice President of Strategy and Operations at CEMA, Brian Mason, MBA, as they discuss the importance behind associations in the event space, driving connections from within, and the future for corporate marketing.

]]> MC² Buzzsprout-15467644 Tue, 30 Jul 2024 10:00:00 -0400 1987 1 6 full false I’m Ichi’ng for More! I’m Ichi’ng for More! Check out Ep. 5 of Squared Away as our host, Bruno Silva, sits down with the brilliant minds at Club Ichi to discuss the importance in communities and associations within the Event space, thinking outside of the box, and more. 

#ThisisMC2 #squaredaway

]]> Check out Ep. 5 of Squared Away as our host, Bruno Silva, sits down with the brilliant minds at Club Ichi to discuss the importance in communities and associations within the Event space, thinking outside of the box, and more. 

#ThisisMC2 #squaredaway

]]> MC² Buzzsprout-15309366 Tue, 25 Jun 2024 10:00:00 -0400 2137 1 5 full false Connections in Events Connections in Events Vice President of Growth, Jessica Gauvin and Senior Strategic Sales Executive, Mike Hanifan, talk the importance in building connections throughout the Events space. Each connection can vary from vendor to customer to partners and associations, but how does that enable your brand to excel above the rest?  

]]> Vice President of Growth, Jessica Gauvin and Senior Strategic Sales Executive, Mike Hanifan, talk the importance in building connections throughout the Events space. Each connection can vary from vendor to customer to partners and associations, but how does that enable your brand to excel above the rest?  

]]> MC² Buzzsprout-15149604 Tue, 28 May 2024 10:00:00 -0400 3287 1 4 full false Creativity & Design from Within Creativity & Design from Within Check out Ep. 3 of our Squared Away podcast featuring Head of Design, Saul Stokes and Creative Director, Erin Sauro as we peek under the hood to our company’s creative engine while revisiting past and current projects to diving into the creative process throughout our Creative and Design capabilities.

]]> Check out Ep. 3 of our Squared Away podcast featuring Head of Design, Saul Stokes and Creative Director, Erin Sauro as we peek under the hood to our company’s creative engine while revisiting past and current projects to diving into the creative process throughout our Creative and Design capabilities.

]]> MC² Buzzsprout-14941107 Thu, 25 Apr 2024 10:00:00 -0400 3287 1 3 full false Selling Experiences Selling Experiences From getting started in the Events industry to managing a successful accounts of all sizes, take a deep dive into selling and managing experiences from trade shows and pop-ups to mobile tours and conferences with Chief Growth Officer, Ben Nazario and Associate Account Manager, Jazmine Toner on Episode 2 of MC²'s Squared Away podcast right now!

]]> From getting started in the Events industry to managing a successful accounts of all sizes, take a deep dive into selling and managing experiences from trade shows and pop-ups to mobile tours and conferences with Chief Growth Officer, Ben Nazario and Associate Account Manager, Jazmine Toner on Episode 2 of MC²'s Squared Away podcast right now!

]]> MC² Buzzsprout-14731442 Wed, 20 Mar 2024 14:00:00 -0400 3114 1 2 full false Talking CES: Past, Present & Future Talking CES: Past, Present & Future Join us as we discuss all things CES from past, present, and future with Chris Gilbert and Nicole Caporale at MC², an MCH Company.

After experiencing its most successful show to date with four clients landing on EXHIBITOR Group's Best of CES 2023 list, a first for any live marketing event agency, we discussed best practices, historical figures, and future trends in building an award-winning exhibit at one of the world's most famous events - CES (Consumer Electronics Show)! 

]]> Join us as we discuss all things CES from past, present, and future with Chris Gilbert and Nicole Caporale at MC², an MCH Company.

After experiencing its most successful show to date with four clients landing on EXHIBITOR Group's Best of CES 2023 list, a first for any live marketing event agency, we discussed best practices, historical figures, and future trends in building an award-winning exhibit at one of the world's most famous events - CES (Consumer Electronics Show)! 

]]> MC² Buzzsprout-14413985 Wed, 31 Jan 2024 11:00:00 -0500 3594 CES, Consumer Electronics Show, Exhibits, Exhibitions 1 1 full false