Chaos to Conversions: A Podcast on Launching and Email Marketing

Ep 98: The 12 Things of Business

Tue, 30 Dec 2025 03:00:00 -0500

In this episode, Melanie and Branda chat about the 12 essential tasks for business owners to complete before the end of the year. They give you the scoop on the importance of reviewing revenue, evaluating offers, analyzing launch performance, and checking email list health. The episode also covers the need to audit content, revisit ideal client messaging, refresh websites, prepare for tax season, celebrate wins, set goals, and prioritize rest and reset for the new year.

Tune in as Melanie and Branda Discuss:

The 12 tasks you’ll want to do to wrap up your business year
How to make the most of your time at the end of the year
Detailed steps for making sure you’re ready to tackle 2026

Mentioned in the Episode:

Episode 95: Quarterly vs. Annual Planning

Connect with Melanie and Branda:

Connect with Melanie on Instagram @duxburydigital

Connect with Branda on Instagram @therelevantcollective

________________________________________

CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

Ep 097: How Maternity Leave Actually Went + Birth Story

Tue, 23 Dec 2025 03:00:00 -0500

In this episode, Branda talks about preparing for and navigating maternity leave as a solopreneur. She discusses her initial plans, the challenges she faced during a high-risk pregnancy, and the adjustments she made to her business operations.

Tune in as Branda Discusses:

Prepping for maternity leave with thorough planning and flexibility
How high-risk pregnancies can alter plans and timelines
The importance of early preparation to alleviate stress later on
Why having a support system, like a VA, is crucial
Adjusting expectations during maternity leave

Mentioned in the Episode:

Episode 73: How I'm Prepping for Maternity Leave

Connect with Melanie and Branda:

Connect with Melanie on Instagram @duxburydigital

Connect with Branda on Instagram @therelevantcollective

096: How to Hibernate as a CEO in December Without Totally Disappearing

Tue, 16 Dec 2025 03:00:00 -0500

In this episode, Melanie chats about some ideas for navigating the unique business landscape of December. She dives into the importance of maintaining visibility without overwhelming yourself, she introduces a strategic slowdown approach that focuses on connection rather than sales, and she even outlines a four-piece content formula to engage audiences during the holiday season. The conversation also gets into the significance of reflective content and the gradual re-engagement of audiences as the new year approaches, encouraging a balance between presence and rest.

Tune in as Melanie Discusses:

How visibility can be maintained with low-effort, relatable content.
Why connection with the audience is more important than sales in December.
A four-piece content formula to keep you present both in your business and in your personal life.
How to gradually re-engage your audience in January without overwhelming them.

Mentioned in the Episode:

Book a launch strategy or business strategy session with Melanie for 2026. Learn more by going to https://duxburydigital.co/services

Connect with Melanie and Branda:

Connect with Melanie on Instagram @duxburydigital

Connect with Branda on Instagram @therelevantcollective

Ep 095: Quarterly vs. Annual Planning

Tue, 09 Dec 2025 16:00:00 -0500

In this episode, we break down the real difference between annual planning and quarterly planning: what each is great for, where they fall apart, and how your personality, capacity, and business season should influence the way you plan for growth. We also walk through a simple hybrid method both of us use (even if we use it differently!) that gives you vision without the overwhelm and structure without the rigidity.

Whether the idea of planning out all of 2026 makes you want to curl up under a blanket or whether you thrive when you can see the whole roadmap at once, this episode will help you understand the strengths and pitfalls of both styles, and how to combine them for your most aligned, profitable year yet.

Tune in as Melanie and Branda Discuss:

Why annual planning gives clarity, direction, and big-picture momentum
The common pitfalls of annual planning (including overestimating capacity)
Why quarterly planning creates flexibility, faster wins, and better pivoting
When quarterly planning can accidentally keep you reactive instead of strategic
A hybrid approach: how to set yearly priorities and use quarterly sprints to achieve them
Real examples of planning for launches, memberships, and seasonal sales

Mentioned in the Episode:
Inquire about a strategy session with Branda here: https://www.therelevantcollective.com/strategy-sessions

Ep 094: Want to grow your list in 2026? Start here.

Tue, 02 Dec 2025 03:00:00 -0500

In this conversation, Branda shares her insights on effective strategies for list growth, and what’s working in 2026 to enhance audience engagement and drive list growth effectively.

Tune in as Branda Discusses:

How to successfully welcome new subscribers to you list
Tips for effective lead magnets that will convert
Ideas beyond lead magnets to grow your list
Why consistency is key when it comes to your email list

Mentioned in the Episode:

Episode 17: The Power of Collaboration to Grow Your Network with Lauren Fulton

Episode 19: You Ghosted Your Email List. Now What?

Episode 64: Should You Use Bundles to Grow Your List?

Branda's Re-Engagement Emails Sequences

Strategy Sessions with Branda

Connect with Melanie and Branda:

Connect with Melanie on Instagram @duxburydigital

Connect with Branda on Instagram @therelevantcollective

Ep 093: Live Launching 2026

Tue, 25 Nov 2025 00:00:00 -0500

In this episode, Melanie shares the importance of live launching in building authority, warming up audiences, and creating momentum in business. She outlines three key reasons why live launching is the right idea: it enhances brand visibility, deepens audience connections, and provides valuable real-time market research. Melanie emphasizes that even though live launching can be intimidating, the benefits far outweigh the discomfort, making it a crucial strategy for business growth.

Tune in as Melanie Discusses:

Why live launching should be a part of your business strategy in 2026
The differences between live launching and evergreen launches
How to plan ahead to avoid last-minute chaos

Mentioned in the Episode:

The Launch Timeline Toolkit

Connect with Melanie and Branda:

Connect with Melanie on Instagram @duxburydigital

Connect with Branda on Instagram @therelevantcollective

Ep 092: The Power of Selling on Your Site with Alexis Porter

Tue, 18 Nov 2025 00:00:00 -0500

In this episode, Melanie and Branda talk with Alexis from Laugh Eat Learn about the challenges and opportunities of selling products through personal websites versus marketplaces. Alexis shares insights on SEO, email marketing, and the misconceptions surrounding the setup of online shops. Listen in as they talk about the benefits of having control over branding and marketing strategies on a personal website.

Tune in as Melanie, Branda, and Alexis Discuss:

How selling on your own website offers more control and flexibility.
Why buyers prefer a personal shopping experience over generic listings.
How your branding should reflect individuality and authenticity.
Common misconceptions about taxes and setup related to WooCommerce.
Why an email list is essential for repeat customers.

Mentioned in the Episode:

Settin’ up Shop with WooCommerce Course

Connect with Melanie and Branda:

Connect with Melanie on Instagram @duxburydigital

Connect with Branda on Instagram @therelevantcollective

Ep 091: An Email Automation You're Missing (And It's Costing You Money)

Tue, 11 Nov 2025 03:00:00 -0500

In this episode of Chaos to Conversions, Branda talks about the importance of retargeting emails. These emails can significantly boost conversions by following up with potential customers who have shown interest in products or services. Branda explains how a simple email automation can be applied to increase sales of digital products, services, or memberships.

Tune in as Branda Discusses:

How retargeting emails can convert interested leads into sales
Why using multiple retargeting emails improves success rates.
Using visuals and testimonials in emails to aid decision-making.
How to apply retargeting can be applied to digital products, services, and other offers.

Mentioned in the Episode:

Learn more about Branda's email sequence copywriting services

Connect with Melanie and Branda:

Connect with Melanie on Instagram @duxburydigital

Connect with Branda on Instagram @therelevantcollective

Ep 090: Black Friday Without the Burnout

Tue, 04 Nov 2025 00:00:00 -0500

In this episode, Melanie shares strategies for heading into Black Friday and Cyber Monday without the stress and burnout often linked to holiday promotions. She emphasizes the importance of setting clear goals, creating simple offers, and planning effective promo strategies. You’ll leave this episode with actionable insights on how to engage customers while maintaining a healthy work-life balance during the busy holiday season.

Tune in as Melanie Discusses:

How to keep your offers simple and easy to understand.
How to run Black Friday/Cyber Monday deals and still enjoy your holiday weekend
Ideas to keep your audience engaged during a busy season
How to track what worked and what didn't for future planning.

Mentioned in the Episode:

Episode 38: 4 Ways to Increase Your Revenue this Black Friday

Connect with Melanie and Branda:

Connect with Melanie on Instagram @duxburydigital

Connect with Branda on Instagram @therelevantcollective

Ep 089: Creating a Brand that Stands Out with Kati Zukaitis

Tue, 28 Oct 2025 00:00:00 -0400

In this episode, Melanie and Branda chat with Kati Zukaitis, a branding and marketing expert. They talk about the importance of understanding your unique value proposition and how to embed your personality into your marketing. Kati shares insights on navigating the rebranding process, the value of professional branding services, and how to build a strong brand identity that will resonate with your audience.

Tune in as Melanie, Branda, and Kati Discuss:

Why understanding your unique value proposition is crucial for effective marketing
How to embed your personality in your marketing efforts
How brands evolve over time
How simplicity in marketing strategies can lead to better engagement.

Mentioned in the Episode:

Ep 77: Website SEO 101 with Kelly Kumler

Ep 088: You Planned Your Content, But You're Not Taking Action

Tue, 21 Oct 2025 03:00:00 -0400

In this episode, Branda talks about the common challenge of turning a content plan into actionable steps. She shares practical strategies to help business owners implement their marketing plans.

Tune in as Branda Discusses:

Shrinking your content tasks to manageable sizes.
Building accountability into your content creation process.
Common barriers that prevent you from starting.
Easy ways to start your content tasks.

Mentioned in the Episode:

Save $50 off your first month or quarter in the Copy Huddle with code PODCAST

Connect with Melanie and Branda:

Connect with Melanie on Instagram @duxburydigital

Connect with Branda on Instagram @therelevantcollective

Ep 087: How to Build an Online Community with Ashley Gore

Tue, 14 Oct 2025 00:00:00 -0400

Melanie chats with Ashley Gore about the evolving landscape of online education. They talk about hybrid cohorts, the importance of community engagement, effective onboarding processes, and the role of gamification in the learning experience. Their discussion also touches on current trends in online courses, including the shift towards shorter, more focused content and the future potential of personalized learning paths.

Tune in as Melanie and Ashley Discuss:

Blending live interaction with self-paced learning.
Using community engagement for student motivation
Effective onboarding practices
Personalized learning paths

Connect with Ashley:

Connect with Ashley on Instagram @ashleydoescourses

Subscribe to Ashley’s newsletter

Connect with Ashley on LinkedIn

Connect with Melanie and Branda:

Connect with Melanie on Instagram @duxburydigital

Connect with Branda on Instagram @therelevantcollective

Ep 086: 5 Email Sequences You Need in Your Business

Tue, 07 Oct 2025 00:00:00 -0400

In this episode, Branda and Melanie share five essential email sequences that every business should be using to enhance customer engagement and drive sales. They chat about the importance of welcome sequences for building trust, sales sequences for crafting compelling offers, re-engagement strategies for cold subscribers, onboarding sequences for nurturing new customers, and abandoned cart sequences for recapturing lost sales. You’ll leave this episode with a detailed look into each type of sequence and some actionable strategies to improve your email marketing.

Tune in as Melanie and Branda Discuss:

The five types of email sequences that are essential for your business

When and how to use each sequence

How to revive your email list

Why email marketing is so important

Mentioned in the Episode:

Episode 52 - Why you Really Need a Welcome Sequence

Episode 62 - Re-engaging and Waking Up Your Email List

Connect with Melanie and Branda:

Connect with Melanie on Instagram @duxburydigital

Connect with Branda on Instagram @therelevantcollective

Ep 085: "I Don't Know What to Write About..."

Tue, 30 Sep 2025 04:00:00 -0400

In this episode, Branda talks about the common struggle of business owners who often find themselves at a loss for words writing content. She explores the reasons behind this writer's block and gives actionable strategies to overcome these challenges. She explores tailoring content to various stages of the marketing funnel to effectively engage audiences and generate ideas for content creation.

Tune in as Branda Discusses:

How market research can help identify audience needs.
Brainstorming exercises to overcome content creation hurdles.
Engaging with your audience to provide valuable insights.
How taking time to strategize can lead to more effective marketing efforts.

Mentioned in the Episode:

Save $50 off your first month or quarter in the Copy Huddle with code PODCAST

Ep 084: Let's Plan Your Q4 Content in 15 minutes

Tue, 23 Sep 2025 04:00:00 -0400

In this episode, Melanie shares a step-by-step process for planning three months of content that educates, builds trust, and sells effectively. She covers educational content, storytelling, evidence-based content, and promotional strategies, all aimed at helping businesses finish the year strong and prepare for future growth.

Tune in as Melanie Discusses:

Setting yourself up for success in the fourth quarter
The right approach for stress-free planning
How storytelling helps build a connection with your audience
How to balance educational and promotional content for best results

Connect with Melanie and Branda:

Connect with Melanie on Instagram @duxburydigital

Connect with Branda on Instagram @therelevantcollective

Ep 083: How a Podcast Can Grow Your Business with Sara Whittaker

Tue, 16 Sep 2025 04:00:00 -0400

In this episode, Sarah Whitaker chats with Branda and Melanie about starting and growing a podcast. Sarah shares the importance of building trust with audiences, essential steps to launch a podcast, and the significance of storytelling and audience engagement. We also discuss metrics for measuring success and practical advice on tracking ROI and creating a cohesive brand across platforms.

Tune in as Sarah, Melanie and Branda Discuss:

Why podcasting is a great way to build trust with your audience.
Systems and routines help prevent podcast burnout.
Why a launch runway is crucial for a successful podcast launch.
How storytelling enhances audience connection and engagement.

Mentioned in the Episode:

Follow Sarah on Instagram: https://www.instagram.com/podcastingforeducators/

Visit Sarah’s Website: https://podcastingforeducators.com/

Get Sarah’s Free Podcast Launch Guide: Podcastingforeducators.com/launchguide

Learn more about Podcasting for Educators Prep-School: https://podcastingforeducators.com/prep-school

Ep 082: My Honest Thoughts on Using AI for Copy

Tue, 09 Sep 2025 04:00:00 -0400

In this episode, Branda talks about the use of AI in copywriting, exploring both its advantages and disadvantages. She covers the importance of strategy, messaging, and storytelling in effective copy, highlighting how AI can assist but also fall short in these areas. The episode includes resources for copywriters looking to enhance their skills and strategies.

Tune in as Branda Discusses:

How AI can speed up the writing process
How to use AI for initial drafts
Why human insight is crucial for effective messaging and understanding your audience

Mentioned in the Episode:

Get $50 off your first month of quarter in the Copy Huddle with code PODCAST

Ep 081: The Debrief Question That Changes Everything

Tue, 02 Sep 2025 03:00:00 -0400

In this episode of Chaos to Conversions, Melanie dives into the importance of setting realistic expectations for product launches. She emphasizes that many entrepreneurs feel disappointed after launches not because of poor performance, but due to misaligned expectations. By grounding expectations in data and personal experience rather than comparison, online business owners can better assess their launch results. Melanie also provides benchmarks for what are normal conversion rates and encourages listeners to reflect on their launch strategies and metrics to improve future outcomes.

Ep 080: How to Handle a Pivot

Tue, 26 Aug 2025 04:00:00 -0400

Feeling the itch to make a change in your business? Melanie and Branda are talking all about pivots - when to make them and how to do it strategically. They explore the signs that signal it’s time for change, the difference between impulsive flailing and strategic pivots, and the emotional challenges that come with making shifts in business. They also share some personal stories of their own pivots throughout the years, and how their businesses continue to shift in 2025.

Tune in as Melanie and Branda Discuss:

The signs that it’s time for a pivot
How to pivot strategically instead of flailing
The emotional weight that can come with a pivot
How to persevere through a pivot
Personal pivots they’ve made in their business

Connect with Melanie and Branda:

Connect with Melanie on Instagram @duxburydigital

Connect with Branda on Instagram @therelevantcollective

Ep 079: Emails Sound Repetitive?

Tue, 19 Aug 2025 04:00:00 -0400

In this episode, Branda talks about a common struggle business owners face: feeling repetitive in their email content. She digs into the importance of repetition in marketing, explaining how many touch points are needed to warm up buyers. Branda offers strategies to help you vary your messaging and maintain stamina in content creation.

Tune in as Branda Discusses:

Why repetition is so important in your business
How to reframe repetition so it feels less annoying
How to repeat yourself in your copy without sounding like a broken record
Ways to keep up your stamina when in a repetitive season

Mentioned in the Episode:

Schedule an Email Strategy Session: https://bit.ly/3Zxv1A6

Bottom of Funnel Episode: https://chaostoconversions.buzzsprout.com/2305929/episodes/16599645-ep-053-marketing-funnel-series-bottom-of-funnel

Middle of Funnel Episode: https://chaostoconversions.buzzsprout.com/2305929/episodes/16468488-ep-050-marketing-funnel-series-middle-of-funnel

Top of Funnel Episode: https://chaostoconversions.buzzsprout.com/2305929/episodes/16363381-ep-047-marketing-funnel-series-top-of-funnel

Connect with Melanie and Branda:

Connect with Melanie on Instagram @duxburydigital

Connect with Branda on Instagram @therelevantcollective

Ep 078: Launch Data

Tue, 12 Aug 2025 03:00:00 -0400

In this episode, Melanie discusses the essential launch metrics that you should focus on to improve your live launches. She emphasizes the importance of tracking key data categories such as registration rates, daily sales, email performance, and event-specific metrics. The conversation also covers how to analyze these metrics post-launch to identify areas for improvement and which metrics can be safely ignored to keep you focused on what truly drives sales and engagement.

Tune in as Melanie Discusses:

How not all data is created equal and how to focus on what matters.
How email metrics should be monitored but not overly detailed during launches.
How to encourage live attendance
Why the quality of your email list is more important than quantity.

Mentioned in the Episode:

Join the waitlist for the Launch Reno program: https://bit.ly/launchreno

Connect with Melanie and Branda:

Connect with Melanie on Instagram @duxburydigital

Connect with Branda on Instagram @therelevantcollective

Ep 077: Website SEO 101 with Kelly Kumler

Tue, 05 Aug 2025 04:00:00 -0400

Wish more people would find you online? Brand and Melanie sit down with Kelly, founder of Kelly Ryann Co., to talk about website SEO. Kelly shares tools for keyword research and tracking website performance, highlights common SEO mistakes, and explains how website design impacts SEO. If you’ve wondered why your website isn’t getting found or you’re hoping to grow your organic traffic, this episode is for you!

Tune in as Melanie and Branda Discuss:

Tools you can use to track your website performance
How to use keywords without stuffing them in
How website design affects SEO
Quick changes you can make to improve your website performance
Why hiring an SEO-informed designer makes a big difference

Connect with Kelly:

Connect with Kelly: https://kellyryann.com/

Follow Kelly on Instagram: https://www.instagram.com/kellyryannco/

Free website evaluation: https://kellyryann.myflodesk.com/v4jcdc5pwp

Connect with Melanie and Branda:

Connect with Melanie on Instagram @duxburydigital

Connect with Branda on Instagram @therelevantcollective

Ep 076: Crafting a Launch Sequence

Tue, 29 Jul 2025 04:00:00 -0400

What kind of emails should you include in your launch sequence? Branda talks about five different launch emails that reach all types of buyers, for those who want the data to those who connect with stories. She also digs into the importance of pre-launch, and how warming your audience and conducting marketing research will ensure the most success with your launch.

Tune in as Branda Discusses:

The importance of pre-launch and warming up your audience
Why market research is so important and how to collect it
The five types of emails to include in your launch sequence
How to keep your launch copy from feeling sleezy

Mentioned in the Episode:

Explore Branda’s Launch Copy Packages: https://www.therelevantcollective.com/launch-copy

Ep 4 Mastering Market Research: https://chaostoconversions.buzzsprout.com/2305929/episodes/14670261-ep-004-mastering-market-research-for-online-success

Ep 60 The Art of the Pre-Launch Waitlist: https://chaostoconversions.buzzsprout.com/2305929/episodes/16879937-ep-060-the-art-of-the-pre-launch-waitlist

Ep 075: Launch Bonuses

Tue, 22 Jul 2025 04:00:00 -0400

In this episode, Melanie shares six strategies to enhance your product launch. She emphasizes the importance of creating an experience rather than a one-off event, introducing concepts like open houses, pop-up communities, bonus trainings, upsells, downsells, and affiliate marketing. Each strategy is designed to build trust, address objections, and ultimately boost sales during a launch.

Tune in as Melanie Discusses:

How adding bonuses can significantly enhance your launch.
How to choose one or two launch extras to implement intentionally
Why it’s all about starting simple

Mentioned in the Episode:

Join the waitlist for the Launch Reno program: https://bit.ly/launchreno

Ep 074: Am I Giving Too Much Away?

Tue, 15 Jul 2025 04:00:00 -0400

In this episode, Branda and Melanie talk about the fine line between providing value through free content and the risk of over-delivering, which can lead to low conversion rates. They explore the importance of connecting freebies to paid offers, focusing on the 'why' and 'what' rather than the 'how'. They’re sharing signs of over-delivery, effective strategies for creating freebies, and self-auditing techniques to make sure your content remains actionable without overwhelming your audience.

Tune in as Melanie and Branda Discuss:

The fine line between over-delivering and providing value
How over-delivering can hurt your conversion rates
How to self-audit your freebies
How to find the right balance with your freebies

Mentioned in the Episode:

The Launch Reno: https://bit.ly/launchreno

Connect with Melanie and Branda:

Connect with Melanie on Instagram @duxburydigital

Connect with Branda on Instagram @therelevantcollective

Ep 073: How I'm Prepping for Maternity Leave

Tue, 08 Jul 2025 04:00:00 -0400

Prepping for a baby or a business sabbatical? Curious how others are prepping for an extended time off? In this episode, Branda is sharing a raw and real behind-the-scenes look at her maternity leave prep for baby #1. She discusses the unique challenges faced by solo entrepreneurs, the financial planning involved, and how she is preparing her clients for her absence. Branda shares her anxiety about sharing the news with clients, the importance of flexibility, and the uncertainties that come with motherhood and business ownership. She also outlines her strategies for managing client work during her leave and the support she plans to have in place.

Tune in as Branda Discusses:

Navigating maternity leave as a solopreneur
How she’s prepping her clients for an extended leave
How she’ll continue marketing while she’s on leave
Anxieties and fears that come with this new era
The maternity leave items she’s still navigating

Mentioned in the Episode:

Book a project with Branda: https://www.therelevantcollective.com/contact

Ep 072: Webinar Style Launch - The Hot Girl Summer of Launching Series

Tue, 01 Jul 2025 10:00:00 -0400

In this episode, Melanie discusses the ins and outs of webinar launches. She talks about their effectiveness, potential challenges, and how to create a great webinar outline. She emphasizes the importance of understanding your audience and creating content that educates while also converting. The episode gives you actionable insights on measuring success and optimizing webinar performance.

Tune in as Melanie Discusses:

How webinars can be a powerful launch strategy if done correctly
How live interaction enhances audience connection.
How to measure show-up rates and conversion rates.
How testing different approaches can help find what resonates with your audience.

Mentioned in the Episode:

Join the waitlist for the Launch Reno program: https://bit.ly/launchreno

Connect with Melanie and Branda:

Connect with Melanie on Instagram @duxburydigital

Connect with Branda on Instagram @therelevantcollective

Ep 071: Boosting Client Retention with Offer Suites with Marra McDonald

Tue, 24 Jun 2025 04:00:00 -0400

In this episode, Melanie and Branda talk with guest Marra McDonald about the importance of building a product suite that caters to various client needs and promotes long-term relationships. Marra shares her journey from a single core offer to a diversified product suite, emphasizing the importance of understanding client transformations and cutting unnecessary fluff from offers.

Tune in as Melanie and Branda Discuss:

Why you need a product suite
How product suites provide flexibility (and cut down on the client scramble)
The problem with constant launching
How to improve client retention
How relationship marketing is more important now than ever

Mentioned in the Episode:

Follow Marra on Instagram: instagram.com/marra.mcdonald

Check Out Marra’s SuccessFOR Mastermind: https://marra-mcdonald.mykajabi.com/successfor-mastermind

Listen to Marra’s Podcast: https://marramcdonald.substack.com/p/welcome-to-the-late-night-ceo-podcast

Ep 070: How to Interpret Your Email Data

Tue, 17 Jun 2025 04:00:00 -0400

In this episode, Branda talks about going beyond looking at email metrics and actually interpreting them. She will talk you through interpreting open rates, click rates, and conversion rates. The episode covers how to interpret these metrics to make informed decisions about email content and strategy, which helps you improve email engagement and performance.

Tune in as Branda Discusses:

How to go beyond looking at email metrics
How to interpret and analyze your open rates, click rates, and conversion
The questions to ask yourself as you analyze

Mentioned in the Episode:

Get $50 off your first month or quarter in the Copy Huddle with code PODCAST: https://www.therelevantcollective.com/the-copy-huddle

Ep 069: Paid VS. Free Launch Events - The Hot Girl Summer of Launching Series

Tue, 10 Jun 2025 04:00:00 -0400

In this episode, Melanie talks about the pros and cons of hosting free versus paid launch events. The episode dives into a case study demonstrating the effectiveness of a paid workshop in generating revenue and conversions. Melanie provides recommendations for choosing the right type of launch event based on audience goals and product offerings.

Tune in as Melanie Discusses:

Why you might choose a paid event over a free event and vice versa
The pros and cons of both paid events and free events
How to consider your audience's expectations when pricing events

Mentioned in the Episode:

Episode 63: Any Launch Style Can Work - If You do this First

Episode 66: Challenge Launch - The Hot Girl Summer of Launching Series

Ep 068: Growing Your List with Virtual Summits

Tue, 03 Jun 2025 04:00:00 -0400

Are summits worth it? And when should you participate in one? In this episode, Melanie and Branda talk about how you can use virtual summits as a strategy for growing visibility, authority, and audience engagement. They explore various aspects of summits, including the benefits of participation, creating engaging presentations, and post-summit engagement strategies.

Tune in as Melanie and Branda Discuss:

How participating in summits can grow your list
How to choose the right summit (and make it worth it)
Choosing the right presentation topic
Keeping new subscribers warm after the summit
Analyzing summit performance (and deciding if it’s worth doing again)

Mentioned in the Episode:

Episode 64 on Growing Your List with Bundles: https://chaostoconversions.buzzsprout.com/2305929/episodes/17046826-ep-064-should-you-use-bundles-to-grow-your-list

The Thriving in Motherhood Summit (Branda’s Link): https://notanothervirtualassistant.com/ceomom/ref/78/

The Thriving in Motherhood Summit (Melanie’s Link): https://notanothervirtualassistant.com/ceomom/ref/61/

The Teacher Seller Summit (Branda’s Link): https://brandavillacob.krtra.com/t/PwxLHMcTQfXc

The Teacher Seller Summit (Melanie’s Link): https://mbattistelli.krtra.com/t/osCUZdGbeha4

Ep 067: When to Revamp vs. Rewrite Your Copy

Tue, 27 May 2025 04:00:00 -0400

In this episode, Branda discusses the decision-making process between revamping and rewriting copy for websites, sales pages, email sequences, and more. She provides guidelines on when to choose each option based on factors like time, money, and the impact on conversions. Ultimately, it’s about understanding the current state of your offer, audience, and market conditions so you can make the best copy adjustments.

Tune in as Branda Discusses:

Deciding between rewriting and revamping is nuanced
Time and money are big factors when deciding on a revamp vs. rewrite
Market research is going to make your decision a lot easier
Conversions arent the only thing you’ll want to analyze

Mentioned in the Episode:

The Copy Huddle Membership: https://www.therelevantcollective.com/the-copy-huddle

Launch Copy Packages: https://www.therelevantcollective.com/launch-copy

Email Sequence Packages: https://www.therelevantcollective.com/copywriting-services

Ep 066: Challenge Launch - The Hot Girl Summer of Launching Series

Tue, 20 May 2025 04:00:00 -0400

Ready to supercharge your next launch with community, momentum, and real-time results? In this episode of the Hot Girl Summer of Launching series, Melanie's breaking down the Challenge Launch—a high-energy, high-impact strategy that can warm up cold leads and turn them into buyers fast.

We’ll walk you through how it works, what makes it effective, and the pros and cons to consider before diving in. You’ll also hear real-life examples of when a challenge launch crushed it… and when it flopped (because timing is everything).

Perfect for course creators, membership owners, and business owners who love live interaction and deliver transformational results.

Tune in as Melanie Discusses:

How a challenge launch works from start to finish
Pros & cons of this intense (but powerful) style
What types of offers are best suited for it
Case studies to help you decide if it’s your move

If you love building community, delivering quick wins, and launching with high vibes—this one’s for you.

Mentioned in the episode:

Episode 63: https://duxburydigital.co/episode63/

Get on the waitlist for The Launch Reno: bit.ly/launchreno

Ep 065: Should You Offer Discounts? Let's Debate

Tue, 13 May 2025 05:00:00 -0400

Discounts can boost sales, but they can also backfire if you're not strategic. Should you offer them? Avoid them? Save them for special occasions? The answer isn't black and white.

In this episode, Melanie and Branda dig into the pros and cons of offering discounts in your business, when a discount can be a smart move, and when it might actually hurt your brand. Plus, they share creative alternatives you can use to boost sales and add urgency without discounting your core offers.

Tune in as Melanie and Branda discuss:

How to set a baseline price that reflects the true value of your offer
Why frequent discounting can train your audience to never pay full price
When discounts actually make sense and how to use them strategically
Smart alternatives to discounts, like bonuses, loyalty programs, and price anchoring
How to create urgency without cheapening your offer

Mentioned in the Episode:

Get $50 Off The Copy Huddle with code PODCAST: www.therelevantcollective.com/the-copy-huddle

Ep 064: Should You Use Bundles to Grow Your List?

Tue, 06 May 2025 05:00:00 -0400

Bundles can feel like a fast track to list growth—but are they really worth it? Spoiler: it’s not as simple as “yes” or “no.” If you’ve ever wondered whether bundles will bring in the right subscribers (or just clog up your list with freebie hunters), you’re going to want to hear this.

In this episode, Branda shares the real pros and cons of using bundles to grow your list, what to watch out for, and how to make sure you’re setting yourself up for long-term success, not just short-term vanity metrics. Plus, she shares the behind-the-scenes of how she’s using bundles more strategically in 2025 and what she’s doing differently this time around.

Tune in as Branda discusses:

The biggest pros and cons of bundle list growth
Why not all bundles are created equal and how to vet them carefully
How to avoid flooding your list with unengaged subscribers
What to set up behind the scenes (like welcome sequences and tagging) to actually benefit from bundles
Smart strategies for tracking bundle performance and engagement

Mentioned in the Episode:

Welcome Sequence Package: https://www.therelevantcollective.com/copywriting-services
The Copy Huddle Membership: https://www.therelevantcollective.com/the-copy-huddle

Ep 063: Any Launch Style Can Work—If You Do This First

Tue, 29 Apr 2025 05:00:00 -0400

“If you’re not doing a webinar, it won’t convert.”

“Challenges are the only way to get people engaged.”

If you’ve ever heard rigid rules like these, it’s time to delete them from your brain.

In this episode, Melanie kicks off a new solo series to prove that any launch style can work—as long as you align it with your energy, your audience, and your offer. Before you decide on your next challenge, webinar, or paid launch event, tune in to hear the questions you actually need to be asking yourself. Because success doesn’t come from the strategy itself—it comes from choosing the right one for you.

Tune in as Melanie shares:

The key factors that determine which launch style will work best
The most common missteps when choosing a launch method
How to avoid putting the wrong price tag behind the wrong strategy
Real talk about your energy, timing, and audience habits
What’s coming in her “Hot Girl Summer of Launching” series

Mentioned in the episode:

Get on the waitlist for The Launch Reno: bit.ly/launchreno

Ep 062: Re-engaging and Waking Up Your Email List

Tue, 22 Apr 2025 05:00:00 -0400

You’ve heard of cold subscribers—and maybe you’ve felt tempted to just delete them and move on. But what if you could turn those crickets into clicks with a few intentional moves (and without spiraling every time you open your email platform)?

In this episode, Melanie and Branda are talking all about re-engagement—what to do when your list feels like it’s gone silent, how to wake them back up, and why it actually matters before your next launch. Whether you’ve ghosted your list for months or you’re just noticing your open rates slipping, they’ll walk you through how to rebuild that relationship without starting from scratch.

Tune in as Branda and Melanie discuss:

Why inconsistent emailing can tank your launch results
What Google’s new spam rules mean for your list health
Creative ways to warm up your list before a launch
A breakdown of Branda’s go-to re-engagement email series
How to stop paying for subscribers who never open your emails

Mentioned Links:

Grab Branda’s $9 Re-engagement Challenge: https://www.therelevantcollective.com/blog-promo-swipe

Ep 061: How to Spend Less Time Writing Copy

Tue, 15 Apr 2025 05:00:00 -0400

Does writing your emails, blogs, or launch copy take forever?
A. You’re not alone. B. You don’t have to keep drowning in drafts and decision fatigue!

In this episode, Branda shares her favorite ways to speed up the writing process without sacrificing quality. Whether you love writing but don’t have the time, or you dread staring at a blinking cursor, you’ll walk away with easy-to-implement ideas that help you write smarter, faster, and with way less stress.

Tune in as Branda discusses:

The power of planning ahead and creating a content roadmap
How to get quick feedback so you stop second-guessing yourself
Why repurposing old emails is one of your biggest time-savers
Tools and tactics like speech-to-text and writing buddies
When to consider outsourcing or hiring help for your copy

Mentioned in the Episode:

Join The Copy Huddle Membership (Use code PODCAST for $50 off your first month of The Copy Huddle):
www.therelevantcollective.com/the-copy-huddle
Join the Free Email Roadmap Challenge:
www.therelevantcollective.com/email-gps-waitlist
Explore Copywriting Services:
www.therelevantcollective.com

Ep 060: The Art of the Pre-Launch Waitlist

Tue, 08 Apr 2025 05:00:00 -0400

Ever feel like you’re starting from scratch with every launch? A strategic, high-intent waitlist can change everything. When done right, your waitlist becomes more than just a placeholder—it becomes a warm, engaged pool of potential buyers who are already excited about your offer.

In this episode, Melanie breaks down exactly how to build a waitlist that actually converts. From what not to do to the bonus strategies that work, she shares tested approaches to make launching feel easier, more profitable, and a lot more fun.

Tune in as Melanie discusses:

Why a high-intent waitlist boosts launch conversions
The biggest mistakes people make when building a waitlist
How to nurture your waitlist between launches (without burning out)
Smart ways to incentivize sign-ups and keep your audience engaged
Real examples and conversion data from past launches

Mentioned in the episode:

Join the waitlist for the Launch Reno: https://bit.ly/launchreno

Ep 059: 3 Money Mindset Pieces to Clean Up (as You Grow to Six Figures) with Gina Knox

Tue, 01 Apr 2025 05:00:00 -0400

Debt. Inconsistent income. Failed payments. Being a business owner brings up all the money triggers—and those thoughts might be the very thing keeping your business stuck.

In this episode, Branda and Melanie talk with money coach Gina Knox about the three money mindset traps that slow entrepreneurs down and how to shift them to unlock your next level of growth. From letting go of perfectionism around income to getting smart about debt, Gina brings a refreshing, honest take on how to build a business that’s both profitable and sustainable.

Tune in as they discuss:

Why inconsistent income is normal—even at 7 figures
How your thoughts about debt could be blocking your growth
What to do when failed payments and cash flow dips trigger a spiral
How to build savings and invest wisely (even when your income isn’t huge yet)
Small daily practices to help you reset your money mindset and take action

Mentioned Links:

Small Business Money School: https://ginaknox.co/school
Small Business Big Money Podcast: https://ginaknox.co/podcast/

Ep 058: Emails Feel Disjointed? How to Streamline Your Content

Tue, 25 Mar 2025 05:00:00 -0400

Feeling like your emails are all over the place with no real strategy? Without a clear plan, it’s easy to end up sending random emails that don’t work together to build momentum, nurture subscribers, or drive sales.

In this episode, Branda breaks down how to create a streamlined email strategy that moves your audience through a journey—instead of sending content that feels like it’s going nowhere. If you want your emails to feel intentional, aligned, and effective, this episode is for you!

Tune in as Branda discusses:

Why disjointed emails hurt engagement and conversions.
The power of strategic email planning to align with your business goals.
How to create content pathways that guide your audience toward action.
The importance of multiple touch points to nurture and convert subscribers.
How to use quarterly goals to build an email strategy that actually works.

Mentioned in the episode:

Episode 55 - How Quarterly Planning Helps You Avoid Shiny Object Syndrome
Join the EmailGPS Challenge for hands-on support: https://www.therelevantcollective.com/email-gps-waitlist

Ep 057: The Wildly Underrated Skill That Will Make or Break Your Next Launch

Tue, 18 Mar 2025 05:00:00 -0400

Launching isn’t just about strategy—it’s about mindset, self-awareness, and not spiraling into an existential crisis every time you check your cart. If you’ve ever felt like launching sends you into a stress spiral, this episode is for you.

In this episode, Melanie breaks down how your mindset can make or break your launch, how knowing yourself helps you work with your energy (not against it), and how to stay sane before, during, and after your launch. Because let’s be real—refreshing your email every three minutes isn’t a business plan.

Tune in as Melanie discusses:

Why your mindset matters more than you think when launching.
The difference between growth vs. fixed mindset and abundance vs. scarcity mindset—and how they show up in your launch.
How knowing yourself (introvert? extrovert? somewhere in between?) can help you plan a launch that works for you.
Mid-launch stress? How to pivot, stay focused, and stop panic-refreshing your cart.
The power of post-launch reflection—and why every launch is a goldmine of data.

Mentioned in the Episode:

Ep 54: www.duxburydigital.co/episode54
The Miracle Morning by Hal Elrod: https://a.co/d/5sadqcN

Ep 056: Balancing AI with Your Unique Abilities to Create Winning Content with Jacinta Gandy

Tue, 11 Mar 2025 05:00:00 -0400

Getting your business to stand out online can feel like competing in The Hunger Games—everyone is vying for attention, and it’s easy to slip under the radar. But in a world flooded with AI-generated content, how do you leverage AI without losing your unique voice?

In this episode, Melanie and Branda sit down with Jacinta Gandy to discuss how to strike the right balance between AI and human creativity. They explore how AI can help streamline content creation while keeping storytelling, authenticity, and your personal touch at the forefront.

Tune in as we discuss:

The attention economy and why standing out is harder than ever.
How AI is changing content creation—for better and worse.
The key to using AI as a tool without losing your unique voice.
Smart automation and AI tools that save time without sacrificing creativity.
How to identify what makes your brand stand out in a crowded digital space.

Mentioned Links:

Download Jacinta’s Brand Strategy Workbook: www.socialcircleinc.com/brand-strategy-workbook
Learn more about Social Circle: www.socialcircleinc.com
Follow Jacinta on Instagram: @Jacinta_Gandy

Ep 055: How Quarterly Planning Helps You Avoid Shiny Object Syndrome

Tue, 04 Mar 2025 05:00:00 -0500

If you constantly find yourself chasing new ideas but struggling to make real progress, you might be dealing with shiny object syndrome. The temptation to jump on every opportunity can keep your business stuck—wasting time, energy, and money on things that don’t truly move you forward.

In this episode, Branda shares how quarterly planning can help you stay focused, prioritize what really matters, and confidently say no to distractions. You’ll learn how to align your efforts with your goals, avoid decision fatigue, and make real progress in your business—without the overwhelm.

Tune in as Branda discusses:

How shiny object syndrome can derail your progress and keep you stuck.
Why quarterly planning is the key to making meaningful progress toward your business goals.
Practical steps to set goals, evaluate opportunities, and create a focused plan.

Mentioned Links:

Get Branda’s free quarterly planning template: https://therelevantcolletive.kit.com/quarterly-template
Join the waitlist for Email GPS: https://www.therelevantcollective.com/email-gps-waitlist

Ep 054: The “Burn It All Down” Lie That’s Keeping Your Launch Stuck

Tue, 25 Feb 2025 05:00:00 -0500

What if your launch wasn’t a failure, but an almost success? Too many entrepreneurs fall into the burn-it-all-down mindset—scrapping everything and starting from scratch instead of making small, strategic tweaks. The truth is, most launches don’t fail because of the offer itself, but because of small missteps that can be optimized.

In this episode, Melanie breaks down the hidden costs of constantly starting over and the smarter way to refine your launches for better results. She shares the subtle shifts that can turn an okay launch into a profitable one, without overhauling everything.

Tune in as Melanie discusses:

Why most launches don’t fail because of the offer—but because of fixable mistakes.
How to analyze your data and tweak key elements instead of starting over.
The small shifts that can lead to bigger wins in your next launch.

Ep 053: Marketing Funnel Series: Bottom of Funnel

Tue, 18 Feb 2025 05:00:00 -0500

Bringing in new leads is exciting, but what happens after they buy? In this episode, Melanie and Branda share how to keep buyers engaged, build loyalty, and create an experience that keeps customers coming back. You’ll learn how to turn a single purchase into a lasting relationship and maximize the lifetime value of every client.

From onboarding to retention strategies, they’ll cover what it takes to turn first-time buyers into repeat customers. Plus, discover simple ways to encourage referrals and build a business that thrives on customer trust.

Tune in as they discuss:

Why great customer experiences lead to higher retention and more referrals.
How tiered offers and loyalty programs can maximize revenue and engagement.
The power of onboarding sequences to guide customers and strengthen relationships.

Mentioned in this episode:

Done-For-You Onboarding Sequence:
https://www.therelevantcollective.com/launch-copy

Ep 052: Do You Really Need a Welcome Sequence?

Tue, 11 Feb 2025 05:00:00 -0500

You’ve created the perfect opt-in, but now you’re wondering—do you really need a welcome sequence? Spoiler alert: yes, you do! In this episode, Branda dives into why welcome sequences are crucial for turning subscribers into loyal buyers. She’ll share the benefits of personalized sequences, the impact on your open rates, and why skipping this step could be costing you sales.

Tune in as Branda discusses:

Why welcome sequences are essential for building trust and boosting engagement.
The benefits of creating specific sequences for different opt-ins or points of entry.
How segmentation in welcome sequences can improve long-term sales and engagement.

Mentioned in this episode:

Join The Copy Huddle Membership: https://www.therelevantcollective.com/the-copy-huddle
Hire me to write your welcome sequence: https://www.therelevantcollective.com/copywriting-services
Download the Lead Magnet Freebie: https://therelevantcolletive.kit.com/bombaf

Ep 051: The First 3 Steps to Take When Hiring

Tue, 04 Feb 2025 05:00:00 -0500

Feeling overwhelmed at the thought of hiring for your business? You’re not alone! Hiring help can be transformative, but it takes preparation to get it right. In this episode, Melanie shares the first three steps to take before making your first hire. From assessing your readiness to creating a smooth onboarding process, you’ll learn how to hire strategically and set your team up for success.

Tune in as Melanie discusses:

How to determine if you’re ready to hire and what signs to look for.
Why defining the role and tasks is crucial to finding the right fit.
How to create a streamlined onboarding process for your new hire.

Mentioned in this episode:

SOP Freebie: https://duxburydigital.thrivecart.com/tpt-sop/
Episode 48: https://www.buzzsprout.com/2305929/episodes/16398462

Ep 050: Marketing Funnel Series: Middle of Funnel

Tue, 28 Jan 2025 05:00:00 -0500

Your audience knows who you are—now it’s time to show them why you’re the right fit. In this episode, Melanie and Branda dive into the middle of the marketing funnel, where trust and credibility take center stage. Learn how to nurture your audience, establish your authority, and guide potential customers closer to making a purchase.

Tune in as they discuss:

Why consistency in marketing builds trust and keeps your audience engaged.
The power of testimonials and case studies in showcasing your expertise.
How to use low-cost entry offers to convert warm leads into loyal customers.

Mentioned in this episode:

Copywriting Retainer: https://www.therelevantcollective.com/retainer
Melanie KPI Tracker: https://duxburydigital.thrivecart.com/kpis-for-small-businesses/

Ep 049: What’s Wrong With This Email?

Tue, 21 Jan 2025 05:00:00 -0500

Struggling to write emails that convert your subscribers into buyers? You’re not alone! In this episode, Branda pulls back the curtain on email audits and shares insider tips to help you craft better-performing emails. From common mistakes to strategies that connect with your audience, you’ll learn how to elevate your email game and boost your confidence before hitting send.

Tune in as Branda discusses:

The purpose of email audits and how they can improve your copy.
How to craft emails that focus on your audience, not just your story.
Why compassionate messaging is key to addressing audience pain points effectively.

Mentioned in this episode:

Join the The Copy Huddle waitlist: https://www.therelevantcollective.com/the-copy-huddle

Ep 048: 3 SOPs Every Business Needs

Tue, 14 Jan 2025 05:00:00 -0500

Are your business operations running smoothly, or do you feel like you're constantly reinventing the wheel? SOPs (Standard Operating Procedures) are the key to efficiency and scalability. In this episode, Melanie shares three essential SOPs every business owner needs to save time, maintain consistency, and prepare for growth. Learn how to streamline your processes and set your business up for long-term success.

Tune in as Melanie discusses:

Why every business needs a customer support SOP and what it should include.
How a marketing SOP ensures branding consistency and boosts efficiency.
The importance of documenting repeatable tasks to streamline operations and prepare for outsourcing.

Mentioned in this episode:

TPT Sop Freebie: https://duxburydigital.thrivecart.com/tpt-sop/

Ep 047: Marketing Funnel Series: Top of Funnel

Tue, 07 Jan 2025 05:00:00 -0500

Building a successful marketing funnel starts at the top. How do you attract the right audience, build visibility, and generate leads effectively? In this episode, Melanie and Branda break down the essential strategies for creating a powerful top-of-funnel experience. Discover the steps to reach new audiences, craft engaging content, and set the stage for long-term conversions.

Tune in as they discuss:

How to attract the right people to your audience through visibility strategies.
The importance of clear messaging and content for audience engagement.
Actionable steps to nurture leads and move them to the middle of the funnel.

Mentioned in this episode:

Done-For-You Welcome Sequence: https://www.therelevantcollective.com/copywriting-services

Ep 046: Email Metrics You Need to Track Each Month

Tue, 31 Dec 2024 05:00:00 -0500

Email marketing can feel like a data maze—open rates, click rates, conversions, oh my! How do you know which numbers matter most? In this episode, Branda takes a deep dive into the essential email metrics every business owner should track monthly. Discover why these numbers are key to your success and learn practical tips to improve them for better engagement and sales.

Tune in as Branda discusses:

The importance of open and click rates and how to improve them.
The role of segmentation and A/B testing in boosting engagement.
Why tracking subscribers and unsubscribers helps grow a stronger list.

Ep 045: You Didn’t Meet Any of Your Goals in 2024… Now What?

Tue, 24 Dec 2024 05:00:00 -0500

What if you feel like your entire year just went off the rails? In this episode, Melanie dives into the tough truth of unmet goals—but also shows you why it’s not the end of the road. 2024 may have been a challenging year, but there’s still a way forward. Tune in as she shares how to reflect, shift, and reframe your approach so you can gain momentum and make 2025 your best year yet.

Tune in as Melanie discusses:

Why reflecting on your wins and misses is crucial before moving forward.
How to evaluate your planning style and pivot to what works for you.
The mindset shift that turns “I failed” into “I made progress.”

Mentioned in this episode:

Get the free power hour planning mini course until January 5th - https://duxburydigital.thrivecart.com/power-hour-mini-course/?coupon=GIFT

Ep 044: Tips for Tackling Your Business Finances with Megan Mendez

Tue, 17 Dec 2024 05:00:00 -0500

Ever wondered how to manage your business finances without feeling overwhelmed? In this episode, Melanie and Branda welcome Megan Mendez, a financial strategist and former teacher who transformed her life by paying off $53,000 in debt in just one year. Megan shares her strategies for balancing personal and business budgets, the importance of defining your version of financial freedom, and expert tips for staying ahead financially as a business owner. Tune in for an inspiring story and empowering guidance to help you take control of your money!

Tune in as they discuss:

What financial freedom means and how it varies for individuals and families.
Differences between personal and business finances, and tips for starting and managing a business budget effectively.
Shifting negative financial mindsets and building confidence in charging your worth.

Mentioned in this episode:

Budget Template: https://meganmendez.kit.com/80901ff3f1
Freelancing Your Way to Financial Freedom Podcast: https://pod.link/1675128676
Start your online business today!: https://meganmendez.com/workbook-sales-page#/

Connect with Megan:
Website: http://meganmendez.com
Instagram: https://www.instagram.com/meganmendez__/

Ep 043: Yay or Nay: Creating a Year-Long Email Sequence

Tue, 10 Dec 2024 05:00:00 -0500

Are year-long email sequences a dream come true or a recipe for disconnection? In this episode, Branda dives deep into the pros and cons of automating your email strategy for an entire year. From time-saving benefits to missed opportunities in personalization, Branda explores the effectiveness of this approach and shares her expert recommendations for crafting timely, impactful emails. Whether you’re looking for more efficiency or deeper engagement with your audience, this episode is packed with insights you won’t want to miss!

Tune in as Branda discusses:

The appeal and limitations of year-long email sequences.
How to stay consistent without losing personalization in email marketing.
Alternative strategies to craft timely and relevant email content.

Mentioned in this episode:

Retainer Services: https://www.therelevantcollective.com/retainer
Welcome Sequence Services: https://www.therelevantcollective.com/copywriting-services
Email GPS: https://www.therelevantcollective.com/email-gps
Bomb AF Lead Magnet: https://therelevantcolletive.ck.page/8f0c03aaec

Ep 042: 3 Mistakes People Make During Annual Planning (and what to do instead)

Tue, 03 Dec 2024 05:00:00 -0500

Do you feel overwhelmed by annual planning? You’re not alone! In this episode, Melanie dives into the three biggest mistakes people make during annual planning—and what you can do to avoid them. From skipping reflection to setting unrealistic goals and failing to plan properly, Melanie shares actionable strategies to help you create a clear, effective roadmap for your business in 2025!

Tune in as Melanie discusses:

The importance of reflecting on the past year to avoid repeating mistakes and build on successes.
How to set realistic, impactful goals that align with your big-picture vision.
Why taking the time to plan effectively can transform your year and how to make it stick.

Mentioned in this episode:

Power Hour Planning - https://duxburydigital.thrivecart.com/power-planning-live/
Affiliate Link for Hustle Sanely Planner - https://hustlesanely.com/?bg_ref=L2ntUbixPQ

Ep 041: You Hate Your Offer, Now What?

Tue, 26 Nov 2024 05:00:00 -0500

Have you ever poured your heart into creating an offer only to find yourself falling out of love with it? What happens next? In this episode, Melanie and Branda share personal experiences and practical advice on what to do when your offer no longer excites you. Learn how to spot the telltale signs, weigh the decision to pivot or move on, and discover creative ways to revamp your business offerings. Whether you're reimagining or ready to let go, this episode is your guide to building a business you love.

Tune in as they discuss:

Identifying the signs that you may no longer love your offer.
Strategies for deciding whether to revamp or retire an offer.
Testing new ideas before fully committing to a new direction.

Ep 040: Using Systems to Stay Sane During the Holidays with Janice Cook

Tue, 19 Nov 2024 05:00:00 -0500

Ever feel like the holidays leave you more frazzled than festive? In this episode, Melanie and Branda welcome Janice Cook, a systems and productivity expert, to dive into strategies for staying organized and sane during the holiday chaos. Janice shares her expert advice on setting realistic expectations, understanding personal capacity, and knowing which tasks truly matter. This conversation is packed with tips for managing business and personal responsibilities and ideas to help you prioritize, set boundaries, and, most importantly, enjoy the season. Tune in and learn how to reclaim your time and reduce stress this holiday season with Janice’s tried-and-true systems.

Tune in as they discuss:

Identifying essential systems to streamline tasks during the holiday season.
Techniques for understanding and managing your capacity realistically.
Tips for balancing holiday demands without compromising business or personal life.

Mentioned in this episode:

Make It Your Own Monthly Calendar:
https://laugheatlearn.com/shop/make-it-your-own-calendar/
The Ultimate Hiring Guide for Teacher Business Owners:
https://www.cookfamilyresources.com/hiring-guide/

Connect with Janice:
Website: https://www.cookfamilyresources.com/work-with-me/
Instagram: https://www.instagram.com/teacherjaniceva/

Ep 039: Email Burnout: What to Do When You're Tired of Writing

Tue, 12 Nov 2024 05:00:00 -0500

Feeling overwhelmed by your email writing tasks? You’re not alone. In this episode, Branda dives into practical steps to tackle email burnout—from assessing your current workload to planning content that aligns with your goals. Discover the power of templates, batching, and even outsourcing to ease the strain and keep your emails fresh. Finally, Branda shares insights to help you overcome burnout and rediscover the joy of connecting with your audience.

Tune in as Branda discusses:

How to recognize and address the signs of email burnout.
Tips for planning and repurposing content to reduce email writing stress.
Effective strategies for delegating or automating email tasks.

Mentioned in this episode:

Email GPS Workshop: https://www.therelevantcollective.com/email-gps
Email Templates: https://www.therelevantcollective.com/shop
Retainer Packages: https://www.therelevantcollective.com/retainer

Ep 038: 4 Ways to Increase Your Revenue this Black Friday

Tue, 05 Nov 2024 05:00:00 -0500

Ready to boost your Black Friday sales without creating a ton of new offers? In this episode, Melanie breaks down four proven strategies to increase your revenue by leveraging what you already have. She shares examples, pricing considerations, and tech recommendations to help you implement upsells, bumps, downsells, and cross-sells that your customers will actually appreciate. Whether you're planning a grand promotion or keeping things simple this year, these actionable tips will help you maximize your sales potential.

Tune in as Melanie discusses:

Differences between upsells and order bumps and how to implement them effectively in your sales funnel.
How to create strategic downsells that address customer objections while maintaining value.
The power of cross-selling to existing customers and simple ways to implement it in your product ecosystem.

Mentioned in this episode:
3 Questions to Ask Yourself Before Creating Your Next Offer:
https://duxburydigital.thrivecart.com/3qstoask/

Ep 037: Marketing Psychology: Scarcity and Anchoring

Tue, 29 Oct 2024 05:00:00 -0400

Ever wonder why you feel compelled to buy something when it's "limited time only" or marked down from a higher price? In this episode, Branda breaks down two powerful marketing psychology principles that influence consumer behavior every day. She dives deep into how scarcity and price anchoring work, shares practical examples from both online and traditional businesses and provides ethical guidelines to implement these strategies without being manipulative. Whether you're a business owner or a curious consumer, you'll gain valuable insights into these subtle yet effective marketing techniques.

Tune in as Branda discusses:

How scarcity in marketing drives faster purchasing decisions and perceived value.
Ways to implement price anchoring to showcase value and pricing strategy.
Important ethical considerations when using these marketing psychology principles.

Ep 036: Spooky Fears that Hold Your Business Back

Tue, 22 Oct 2024 05:00:00 -0400

Are your business fears haunting you like ghosts in the night? Join Melanie and Branda as they unmask the spooky anxieties that plague entrepreneurs and share practical strategies to banish these fears. Whether you're worried about failure, struggling with imposter syndrome, or afraid no one will buy your offerings, this episode will empower you to face your business demons head-on and come out stronger on the other side.

Tune in as they discuss:

The fear of business failure and strategies to overcome it.
Dealing with the anxiety of no one buying your course, product, or service.
Overcoming the fear of embarrassment and self-doubt in business.

Ep 035: Ultimate Q4 Planning Guide

Tue, 15 Oct 2024 05:00:00 -0400

Feeling overwhelmed by the holiday rush? Don't let Q4 chaos derail your business plans! In this episode, Melanie and Branda break down the ultimate guide to navigating the busiest quarter of the year. From Halloween to New Year's, learn how to balance personal commitments with business growth, plan ahead for major sales events, and set yourself up for a strong start in January. Whether you're going all-in on Black Friday or opting for a quieter season, discover strategies to make Q4 work for you and your business goals.

Tune in as they discuss:

Importance of planning personal and family commitments.
Strategies for planning business activities around holidays.
Content batching and creation for the holiday season.

Mentioned in this episode:
Creating a Q4 Plan - https://www.therelevantcollective.com/email-gps-waitlist

Ep 034: We Need to Talk about Batching

Tue, 08 Oct 2024 05:00:00 -0400

Ever feel like the productivity strategy that everyone swears by just doesn’t work for you? You’re not alone! In today’s episode, Branda's challenging the highly praised technique of batching. If you’ve tried it and found yourself more stressed than productive, it might be time for a rethink. Branda dives into traditional batching methods, discuss why they may not work for everyone, and explores flexible alternatives that better suit your unique needs.

Tune in as Branda discusses:

The Benefits and Challenges of Batching
Rethinking Traditional Batching
Alternative Batching Strategies
The Importance of a Personalized Batching System

Mentioned in the episode:
https://www.therelevantcollective.com/retainer

Ep 033: 4 Types of Content You Need in Your Business

Tue, 01 Oct 2024 05:00:00 -0400

Why do people really buy? In this episode, Melanie dives into the four essential types of content every business needs: educational, storytelling, results-based, and promotional. Melanie explains how authority, trust, emotional connection, and logic drive purchasing decisions—and ties these motivations directly to content strategy. She shares actionable tips on crafting each type of content, from solving audience problems with educational posts to building authority with social proof. You'll also learn how to structure and present promotional content that resonates with logical buyers.

Tune in as Melanie discusses:

Introduction to the 4 types of content your business needs to grow
Three main reasons people buy and how to use your content to support that
Why a mix of content types is important

Mentioned in this episode:
Create a Workshop That Converts: https://duxburydigital.co/cwc

Ep 032: How to Use Storytelling in Your Business with Kris Jones

Tue, 24 Sep 2024 05:00:00 -0400

In this episode, Melanie and Branda welcome Kris Jones, a StoryBrand Guide, to unravel the mysteries of effective business storytelling. Discover why your client should be the hero of your narrative, learn how to craft a compelling story even if you think your business journey is "boring," and explore practical techniques for deeply connecting with your audience. Whether you're a seasoned entrepreneur or just starting out, this conversation will revolutionize your approach to marketing and help you create a story that truly resonates with your ideal clients.

Tune in as they discuss:

The story formula: positioning your client as the hero and yourself as the guide.
Crafting a compelling narrative even without a "big" story.
Practical techniques for gathering customer insights and creating connections.

Connect with Kris:
Website: https://www.reddoordesigns.com/
Instagram: https://www.instagram.com/reddoordesign/
Facebook:https://www.facebook.com/reddoorportland/?fref=ts
LinkedIn: https://www.linkedin.com/in/reddoordesigns/
YouTube: https://www.youtube.com/@reddoordesign

Learn to communicate your value & write a truly compelling copy in only 5 minutes: https://www.reddoordesigns.com/free-resources

Ep 031: How to Write Sales Emails for Digital Products

Tue, 17 Sep 2024 05:00:00 -0400

In this episode, Branda dives into how to craft effective sales emails for digital products. She breaks down the essential components of a successful email, from capturing your audience's attention with relatable struggles to showcasing your product's value. Branda offers practical tips on incorporating social proof, creating clear calls to action, and using visuals to boost engagement. Whether you're selling eBooks, webinars, or digital courses, this episode provides a roadmap for writing emails that convert.

Tune in as Branda discusses:

The three key components of a successful sales email.
Strategies for connecting with your audience through storytelling and addressing their needs.
Tips for building credibility and overcoming buyer hesitation with digital products.

Mentioned in this episode:
Product Promo Emails - https://www.therelevantcollective.com/product-promo-swipe

Ep 030: 5 Decisions to Make Every Time You Launch

Tue, 10 Sep 2024 05:00:00 -0400

In this episode, Melanie dives into the five decisions you need to make for a successful launch. She breaks down the process of attracting the right audience with strategic freebies, planning your launch timeline, setting up essential tech tools, boosting your sales with smart upsells and nailing your pricing strategy. Whether you're a seasoned pro or launching for the first time, Melanie's tips will help you navigate the launch process with confidence and clarity.

Tune in as Melanie discusses:

Choosing the right freebie to attract your target audience.
Deciding on launch dates and promotion periods.
Determining the right price for your offer.

Mentioned in this episode:
Join Create a Workshop That Converts - https://duxburydigital.co/cwc
Create A Bomb AF Lead Magnet - https://therelevantcolletive.ck.page/8f0c03aaec

Ep 029: Tech Stack Wars: Who Has the Better Tech Stack?

Tue, 03 Sep 2024 05:00:00 -0400

In this episode, Branda and Melanie compare notes on their favorite business tech tools. They explore the pros and cons of various platforms for managing clients, planning content, and running projects. With a mix of shared preferences and friendly disagreements, they offer insights into communication methods, email marketing solutions, and website builders. Whether you're a tech newbie or a software savant, this episode is packed with insights to help you level up your business game!

Tune in as they discuss:

Client and project management tools.
Content planning and communication tools.
Marketing and web platforms.

Mentioned in this episode:

Dubsado: dubsado.com/?c=duxburydigital
Airtable: https://airtable.com/invite/r/pWbMMPpz
Asana: https://asana.com
Showit: https://account.showit.com/r/duxburydigital
Flodesk: https://flodesk.com/c/0JJ6PE
Convertkit: https://partners.convertkit.com/otz1r96jdhal-pricing
Honeybook: http://share.honeybook.com/branda4365298
Monday.com: https://try.monday.com/m6cwxis2eppl

Ep 028: How to Create a Good Lead Magnet

Tue, 27 Aug 2024 05:00:00 -0400

In this episode, Branda dives into the world of lead magnets, spilling the tea on what makes them bomb AF or a total dumpster fire, and offers tips to create valuable opt-ins that will impress new subscribers. She also discusses the importance of a solid welcome sequence, a compelling landing page, and choosing the right format for your lead magnet. Whether you're new to creating opt-ins or looking to improve your existing ones, this episode will help you build trust and credibility with your audience from the very start.

Tune in as Branda discusses:

Key differences between good and bad lead magnets.
Building trust and credibility through lead magnets.
Evaluating and updating existing lead magnets.

Creating a Bomb AF Lead Magnet:
https://therelevantcolletive.ck.page/8f0c03aaec

Ep 027: How to Choose a Workshop Topic for Your Business

Tue, 20 Aug 2024 05:00:00 -0400

In this episode, Melanie guides you on selecting the perfect workshop topic for your business. She shares her tips on aligning your topic with your audience's desires, creating content that leaves participants feeling accomplished, and timing your workshop for maximum impact. Whether you're using workshops as standalone offers or to pitch larger programs, Melanie's insights will help you craft a workshop that resonates with your audience while adding value to your business.

Tune in as Melanie discusses:

Ensuring your workshop topic aligns with your audience's interests and goals.
Picking a topic with clear, actionable steps for participants.
Choosing a timely or time-sensitive topic that fits your offer and the season.

Create a Workshop That Converts Waitlist:
https://duxburydigital.thrivecart.com/create-a-workshop-that-converts-waitlist/

Ep 026: How Website Design Affects Conversions with Stacy Aguilar

Tue, 13 Aug 2024 05:00:00 -0400

In this episode, Branda and Melanie welcome Stacy Aguilar, a savvy website designer with a knack for transforming digital spaces into conversion powerhouses. Stacy shares her expert insights on the crucial dos and don'ts of website design, offering actionable tips to help you assess whether your site is working for or against you. From the importance of a clear user journey to the impact of intuitive navigation and mobile optimization, Stacy's advice is designed to refine your online presence and boost your conversions. Tune in to discover how simple tweaks can lead to substantial improvements in your site's performance!

Tune in as they discuss:

Designing websites to boost conversions.
Avoiding common website design mistakes.
Strategies for increasing website traffic.

Connect with Stacy:
Website https://www.stacyeaguilar.com/
Instagram https://www.instagram.com/stacyeaguilar/
Facebook https://www.facebook.com/stacyeaguilar/

Website Checklist for Boosting Conversions:
https://stacyeaguilar.myflodesk.com/m6au7vuu8p

Ep 025: Behind the Scenes of My Client’s Email Strategy

Tue, 06 Aug 2024 05:00:00 -0400

In this episode, Branda takes us on a ride through the email marketing world, armed with nothing but her wits and a spreadsheet full of data! She shares a behind-the-scenes look at a nine-month journey with a unique client—a pair of Texas real estate developers. Discover how she navigates from initial market research to refining messages that truly resonate. Branda reveals her strategic thought process, the results of her experiments, and actionable insights you can implement in your own business.

Tune in as Branda discusses:

Crafting an email marketing strategy from the ground up.
Experimenting with different types of content to see what resonates.
Segmenting audiences and refining messages to maximize engagement.

Ep 024: Launch Math

Tue, 30 Jul 2024 05:00:00 -0400

In this episode, Melanie dives into the world of "Launch Math" - a strategic approach to calculating and achieving your launch revenue goals. She breaks down the essential steps for determining realistic sales targets based on your audience size and offer price. She also shares valuable insights on increasing cart value through tripwires, upsells, and downsells, using real-world examples from her client work. Whether you're planning your first launch or looking to optimize your existing strategy, this episode provides practical tips for maximizing your launch success.

Tune in as Melanie discusses:

Launch Math: Calculating realistic launch revenue goals.
Steps to determine necessary sales and audience reach.
Strategies to increase cart value (tripwires, upsells, and downsells).

Get Melanie's FREE Tripwire Training
Explore the Launch Library and Launch Calculator

Ep 023: If You Don’t Have This in Your Business, We Want to Cry

Tue, 23 Jul 2024 05:00:00 -0400

In this episode, Branda and Melanie dive into four essential elements every business needs to thrive. From content planning to welcome sequences, they share personal anecdotes (including a hilarious email automation mishap!) and practical advice. They break down why these often-overlooked basics are crucial for success and efficiency, offering actionable tips to implement them in your own business. Whether you're a solopreneur or growing your team, this episode is packed with insights to help streamline your operations and boost your bottom line.

Tune in as they discuss:

Essential elements every business should have.
Common mistakes or oversights in business operations.
Tools and strategies for improving business efficiency.

Mentioned in this episode:

Free Welcome Sequence Toolkit (Private Podcast): https://therelevantcolletive.ck.page/private-podcast
Free SOP Checklist: https://duxburydigital.thrivecart.com/tpt-sop/

Ep 022: Your Webinar Pep Talk

Tue, 16 Jul 2024 05:00:00 -0400

In this episode, Melanie is here for an encouraging webinar pep talk to boost your launch confidence. She serves up practical tips to calm those pre-launch jitters, conquer camera shyness, and transform your webinars into engaging events. With a dash of humor and plenty of real-world advice, Melanie tackles common launch fears and misconceptions, giving you the tools to approach your next launch with enthusiasm and know-how. Whether you're a seasoned pro or a nervous newbie, this episode will leave you feeling ready to take on your next launch adventure.

Tune in as Melanie discusses:

Strategies for cultivating a positive launch mindset and reducing anxiety.
Tips for overcoming fears associated with live launch components like webinars.
Debunking common misconceptions about webinars and making them more valuable.

Mentioned in the episode:

Launch Library: https://duxburydigital.thrivecart.com/launch-library/
Free Launch Checklist & Training: https://duxburydigital.thrivecart.com/complete-course-launch-checklist/

Ep 021: Email Troubleshooting Tips

Tue, 09 Jul 2024 05:00:00 -0400

In this episode, Branda tackles the real struggles of email marketing head-on! Ever wondered why your email sales are flatlining, or why your list isn't growing as fast as you'd like? Or maybe your welcome sequence isn’t converting as you hoped? Branda’s here to break down these challenges and share her top insider tips. Discover how to boost your sales with smarter strategies, breathe new life into your list growth, and revamp your welcome sequence for better engagement.

Tune in as Branda discusses:

Strategies to address disappointing sales results.
Tips for accelerating email list growth.
Solutions for enhancing your welcome sequence’s effectiveness.

Mentioned in this episode:

Learn More about Email RX: https://therelevantcolletive.ck.page/email-rx

Ep 020: Launch Question Call-In

Tue, 02 Jul 2024 05:00:00 -0400

In the episode, Melanie and Branda dive into the nitty-gritty of product launches, tackling burning questions that keep entrepreneurs up at night. From newsletter strategies to crafting irresistible bonuses, they leave no stone unturned. The duo shares differing perspectives on launch strategies, sprinkled with real-world examples and humor. They explore effective copy, evergreen versus live launches, and the controversial topic of soft opt-outs. Whether you're a launch newbie or seasoned pro, this episode arms you with fresh insights and practical tips to make your next launch a head-turning success.

Tune in as they discuss:

Using bonuses during a launch and psychological impact on buyers.
Differences between live launches vs. evergreen launches.
Importance of incorporating the audience's own words and phrases in marketing materials.

Mentioned in the episode:

Launch Email Swipe Files: https://www.therelevantcollective.com/launch-copy-swipes
Melanie's Launch Resources: https://duxburydigital.co/resources

Ep 019: You Ghosted Your Email List. Now What?

Tue, 25 Jun 2024 05:00:00 -0400

In this episode, Branda dives into what happens when you ghost your email list. Do you dust off the cobwebs, pretend nothing happened, or address your absence head-on? Tune in for tips to bounce back, assess your list's current state, craft a strategic re-engagement plan, and reconnect with your audience.

Tune in as Branda discusses:

Evaluating your list's current engagement after ghosting.
Crafting a strategic content plan to re-engage your audience.
Reconnecting with subscribers using tailored re-introduction strategies.

Mentioned in the episode:

Join the Email RX Waitlist: https://therelevantcolletive.ck.page/email-rx

Ep 018: Your Mid-Year Pep Talk

Tue, 18 Jun 2024 05:00:00 -0400

In this episode, Melanie pauses to celebrate the halfway point of 2024 by reflecting on her accomplishments so far. Join her for a quick check-in as she guides you through a time audit, revisits your big-picture vision, and realigns your daily tasks with your goals. Melanie’s insights will help you acknowledge your wins and adjust your plans to finish the year strong. Tune in for practical tips and inspiration to keep your small business on track!

Tune in as Melanie discusses:

Importance of acknowledging and celebrating your accomplishments.
How to perform a time audit to review how well your daily tasks align with your initial goals for the year.
Reassessing their big-picture vision and specific goals.

Mentioned in the episode:

Small Business KPIs https://duxburydigital.thrivecart.com/kpis-for-small-businesses/
Teacher Seller's Summit https://mbattistelli.krtra.com/t/osCUZdGbeha4

Ep 017: The Power of Collaboration to Grow Your Network with Lauren Fulton

Tue, 11 Jun 2024 05:00:00 -0400

In this episode, Branda and Melanie welcome Lauren Fulton, a passionate educator and innovative entrepreneur, to discuss the power of collaborations. Lauren shares her experience co-hosting the Teacher Seller Summit with her business partner, Brooklyn, and how their partnership has helped them generate nearly a million dollars in revenue for fellow educators. They delve into the advantages of collaborating, such as playing to each other's strengths, sharing the workload, and having a support system during challenging times. Lauren also offers insights on participating in summits and bundles, highlighting the benefits of exposure, brand awareness, and building connections with other sellers.

Tune in as they discuss:

The benefits of collaborations and partnerships in the teacher-seller space.
Advice for participating in summits and bundles to gain exposure and build connections.
An overview of the upcoming Teacher Seller Summit and its unique interactive format.

Connect with Lauren:
Instagram https://www.instagram.com/thelaurenfulton/
Youtube https://www.youtube.com/channel/UCQVU1qiUBl0UTSdUhB1mE0A
Podcast https://therebrandedteacher.buzzsprout.com/

Teacher's Seller Summit https://rebrandedteacher.kartra.com/page/hM1199

Ep 016: Should You Let Subscribers Opt Out Of Sales Emails?

Tue, 04 Jun 2024 05:00:00 -0400

In this episode, Branda discusses the concept of a "soft opt-out" in email marketing, allowing subscribers to opt out of receiving specific promotional or launch emails without unsubscribing from the entire list. She explores the benefits, such as retaining more subscribers and providing valuable feedback, as well as potential downsides, like reduced awareness of offers and technical challenges.

Tune in as Branda discusses:

What's a soft opt-out and how it differs from a full unsubscribe.
How to implement soft opt-outs depending on the email marketing platform used.
Pros and cons of soft opt-outs.

Mentioned in the episode:

Launch Copy https://www.therelevantcollective.com/launch-copy

Ep 015: The Biggest Mistake People Make When Hiring a Contractor

Tue, 28 May 2024 05:00:00 -0400

In this episode, Melanie opens up about her initial struggles with hiring help for her business and shares invaluable insights on how to avoid common pitfalls. As summer approaches, business dynamics change, making it the perfect time to consider bringing in extra help. Melanie dives into the mistakes many entrepreneurs make when hiring their first (or fifth) contractor, emphasizing the importance of clarity in what you're hiring for and how to delegate tasks effectively. Tune in for tips on hiring right, creating efficient systems, and preparing for a successful partnership with your new team member.

Tune in as Melanie discusses:

Common mistakes in hiring and how to avoid them.
Preparing for hiring through time audits and SOPs.
Effective onboarding and communication plans.

Mentioned in the episode:

Hiring Highway Live Workshop on June 6th! https://duxburydigital.thrivecart.com/hiringhighway
Free SOP Template: https://duxburydigital.thrivecart.com/tpt-sop/

Ep 014: Should You Trust Big Name Gurus?

Tue, 21 May 2024 05:00:00 -0400

In the episode, Branda and Melanie discuss the influence of big name gurus in the online business space, highlighting the potential pitfalls of blindly following their advice. While these gurus often offer valuable strategies, their advice is not always tailored to individual needs and can be overpriced. They stress the importance of adapting advice to one's unique business circumstances and taking actionable steps.

Tune in as they discuss:

The concept of "big name gurus" in the online business space.
Challenges and criticisms of big name gurus.
Overconsumption and the importance of implementation.

Mentioned in the episode:

Launch Strategy Session: https://duxburydigital.co/services
Email Game Plan Session: https://www.therelevantcollective.com/copywriting-services

Ep 013: 3 Elements of a Sales Page You Need

Tue, 14 May 2024 05:00:00 -0400

In this episode, Branda tackles the daunting task of crafting effective sales pages. She shares valuable insights into what makes a sales page successful and how to ensure yours stands out. From understanding your audience's struggles to providing the solution they need, Branda covers everything you need to know to create a compelling sales page that converts. Don't miss out on these essential tips for crafting a compelling sales page!

Tune in as Branda discusses:

The qualifier: learning how to turn potential buyers on or off to your offer.
Importance of social proof to confirm the effectiveness of your offer.
Tapping into your customers' challenges and offering a tailored solution.

Mentioned in the episode:

Learn More about Launch Copy: https://www.therelevantcollective.com/launch-copy
Submit an Inquiry for Launch Copy: https://www.therelevantcollective.com/contact

Ep 012: How (And Why) You Should Relaunch That Old Offer

Tue, 07 May 2024 05:00:00 -0400

In this episode, Melanie dives into the importance of revisiting and relaunching old offers that may not have performed well initially. She emphasizes that failure is not final and that there is value in learning from past launches. Tune in for strategies on analyzing past failures, identifying unrealistic expectations, and updating marketing approaches. Using her own experiences as examples, Melanie offers insights into understanding why offers may have flopped and how to breathe new life into them.

Tune in as Melanie discusses:

The importance of relaunching old offers.
Reflecting on past failures and learning from them.
Strategies for relaunching old offers successfully.

Unlock the Secret to a Less Stressful Launch

Ep 011: Does Launching Ever Get Easier? with Malia Rivera

Tue, 30 Apr 2024 05:00:00 -0400

In this episode, hosts Branda and Melanie welcome Malia Rivera, a former middle and high school math teacher turned Teachers Pay Teachers (TPT) guru. Malia shares her journey from starting her TPT store in April 2020 to achieving four-figure months within six months. Now, she helps teachers monetize their existing resources on TPT. Tune in as Malia discusses her course launch experiences, the power of beta launches, the importance of feedback, and the transformative impact of strategic support in her most recent successful launch.

Tune in as we discuss:

The importance of beta launches and gathering feedback from participants.
Malia's TPT course designed to help teachers sell their resources on TPT.
Malia's experience with imposter syndrome and overcoming challenges.

Connect with Malia:
Instagram @themaliarivera
Website learn.maliarivera.com
Facebook Group Teachers Pay Teachers for Beginners

Join The New Teacher Seller!

Ep 010: Clients from Hell (& How to Deal With Them)

Tue, 23 Apr 2024 05:00:00 -0400

In the episode, hosts Branda and Melanie dive into the realm of client mishaps and tough lessons learned. From botched projects to mismatched expectations, they share real stories from service providers in the online business world. With humor and honesty, they explore the ups and downs of navigating client relationships and offer insights on setting boundaries and communicating expectations upfront. Join them as they provide practical, no-BS strategies for growth and share relatable experiences to help you feel less alone in your own client's challenges.

Tune in as we discuss:

Client mishaps and lessons learned.
Setting expectations and boundaries.
Managing client feedback and revisions.

Leave us a review here!

Ep 009: Want to Hire a Copywriter? Things You Need to Know

Tue, 16 Apr 2024 05:00:00 -0400

In this episode, Branda delves into the intricacies of hiring a copywriter, offering insights into the essential considerations when seeking professional writing assistance. From understanding the role of a copywriter to preparing your business for collaboration, Branda navigates through the process with expertise. Additionally, she provides valuable guidance on setting reasonable expectations for working with a copywriter, ensuring clarity on the roles and responsibilities involved. Tune in as she shares her wisdom on harnessing the power of persuasive copy to drive conversions and elevate your business presence.

Tune in as Branda discusses:

Preparation before working with a copywriter.
Common misconceptions and expectations in copywriting.
Process of working with a copywriter.

Mentioned in this episode:

Copywriting Retainer Services therelevantcollective.com/retainer
Copywriting Portfolio therelevantcollective.com/portfolio

Ep 008: Skip the Launch Overwhelm with These Tips

Tue, 09 Apr 2024 05:00:00 -0400

In this episode, Melanie shares three essential tips to overcome overwhelm during product launches. From cultivating the right mindset to staying organized and planning strategic content, Melanie offers practical strategies to navigate the ups and downs of online business. Get ready to learn how to shift your mindset, streamline your launch process, and create engaging content to drive success in your entrepreneurial journey.

Tune in as Melanie discusses:

Importance of having the right mindset before launching a product.
Organizational strategies for launching.
Planning and creating content to engage the audience and lead them through the pre-launch, inspiration, and conversion phases.

Ep 007: What The Hell Is Pre-Launch And Why Do You Need It?

Tue, 02 Apr 2024 05:00:00 -0400

In the episode, hosts Branda and Melanie dive deep into the critical phase of pre-launching strategies for online businesses. They explore the importance of informing, inspiring, and inviting potential customers during this crucial period, offering practical insights and examples to help listeners navigate the complexities of launching successfully. Join them as they share invaluable tips to take your business from chaos to conversions.

Tune in as we discuss:

Importance of a pre-launch strategy for successful business launches.
Significance of informing, inspiring, and inviting potential customers during the pre-launch phase.
Examples and breakdowns of pre-launch content creation across different platforms.

Mentioned in the episode:

CWC Waitlist: https://bit.ly/onestopworkshop
Retainer Waitlist: https://www.therelevantcollective.com/retainer
Episode 4: https://www.buzzsprout.com/2305929/14670261
Episode 6: https://www.buzzsprout.com/2305929/14715198

Ep 006: Email Marketing Between Launches: the Do’s and Don'ts

Tue, 26 Mar 2024 05:00:00 -0400

In this episode, Branda discusses essential strategies for maintaining audience engagement between launches in an online business. She emphasizes the importance of nurturing subscribers and providing value during this downtime, rather than solely focusing on sales pitches. Branda breaks down the marketing funnel concept and shares practical do's and don'ts for effective email marketing between launches. From utilizing data to teasing upcoming offers and promoting waitlists, she offers actionable tips to keep subscribers engaged and primed for future sales opportunities.

Tune in as Branda discusses:

Importance of maintaining engagement with email subscribers between launches.
Strategies for keeping the audience engaged between launches.
Using data to make informed marketing decisions and understanding audience needs.

Ep 005: 3 Reasons You Need a Paid Workshop in Your Offer Suite

Tue, 19 Mar 2024 05:00:00 -0400

In this episode, Melanie explores the power of paid workshops in online business. She defines what sets them apart, discusses their versatility for all business stages, and reveals their role in testing offers. Tune in for actionable insights on how paid workshops can boost revenue and build trust with your audience. Discover why they could be the game-changer your online business needs!

Tune in as Melanie discusses:

Differences between various online business offerings, such as webinars and workshops.
The numerous advantages of incorporating paid workshops into an online business strategy.
Importance of paid workshops as a tool for testing business ideas and offers.

Mentioned in the episode:

Create a workshop that converts: https://bit.ly/onestopworkshop

Ep 004: Mastering Market Research for Online Success

Tue, 12 Mar 2024 05:00:00 -0400

In the episode, hosts Branda and Melanie delve into the critical importance of market research for online business success. They explore various methods for conducting effective market research, including surveys, social media polls, and client interviews. Emphasizing the need to understand audience preferences and pain points, the hosts provide practical strategies for utilizing market research findings to tailor messaging across platforms such as websites, emails, and social media. Tune in to discover how to transform market insights into actionable steps for boosting conversions and growing your online business.

Tune in as we discuss:

Importance of market research in understanding audience preferences.
Various methods of conducting market research.
Utilizing market research findings effectively.

Mentioned in the episode:

Free Market Research Guide: https://duxburydigital.thrivecart.com/market-research-guide/

Ep 003: How Often Should You Email Your List?

Tue, 05 Mar 2024 05:00:00 -0500

In this episode, Branda delves into the often murky waters of email marketing consistency. Have you ever wondered what "staying consistent" with emails really means? Branda cuts through the noise to provide actionable insights on how often you should be emailing your list and why consistency matters now more than ever, especially with recent changes to Gmail and Yahoo.

Tune in as Branda discusses:

Consistency in email marketing and making it work for you
Minimum recommended frequency for emailing your list
Navigating changes in email platforms to ensure successful email delivery and engagement

Mentioned in the episode:

Postmaster Tools: https://www.gmail.com/postmaster/
Copywriting Retainer Waitlist: https://www.therelevantcollective.com/retainer
Book a Content Planning VIP Day: https://www.therelevantcollective.com/contact

Ep 002: What If No One Buys?

Tue, 05 Mar 2024 05:00:00 -0500

In this episode, Melanie takes the helm to tackle a common fear among online business owners: the dreaded launch flop. If you’ve ever launched a course or membership (or thought of launching one), she understands your concerns, especially the fear of "What if no one buys?" Melanie shares invaluable insights on testing your offer, pinpointing your unique selling point, and conducting effective market research.

Tune in as Melanie discusses:

Importance of testing your offer before launching a course, membership, or any new product/service
Strategies for identifying your unique selling point and standing out from the competition
Various methods for testing your offer before you try to sell it

Mentioned in the episode:

Create a Workshop That Converts: https://bit.ly/onestopworkshop

Ep 001: Get Sh*t Done in Q2: Content Planning Strategies that Work

Tue, 05 Mar 2024 05:00:00 -0500

In the episode, hosts Branda and Melanie dive into the importance of setting business goals and crafting a solid plan to achieve them. They discuss the challenges of balancing personal and professional priorities, offer insights into effective goal-setting strategies, and share their own experiences in navigating the chaotic world of entrepreneurship. Throughout the episode, listeners are encouraged to reflect on their own planning styles and consider actionable steps to drive their businesses forward.

Tune in as we discuss:

Importance of setting clear business goals to stay focused and productive
Strategies for creating a solid plan to achieve those goals
Significance of consistency over perfection in planning and execution

Mentioned in the episode:

Free Airtable Content Planner: https://therelevantcolletive.ck.page/63466e8699
Small Business KPI Tracker: https://duxburydigital.thrivecart.com/kpis-for-small-businesses/

Introducing Chaos to Conversions!

Mon, 05 Feb 2024 10:00:00 -0500

Wondering why your last launch was a flop? Totally lost about what to write in your welcome sequence? Confused about whether or not it's time to hire? There are a million questions that run through your mind as an online entrepreneur. As time goes on, things may feel like they're getting harder instead of easier, and you may even have days where you want to burn it all down.

Welcome to Chaos to Conversions, a podcast of practical, no-BS strategies to grow your online business. Here, you'll gain clarity around the next steps to move your business forward...without working 80 hours a week! From email marketing to KPIs, content planning, SEO mindset and more, this podcast will be your new business toolkit.

Be sure to hit follow or subscribe in your listening app so you never miss an episode!

Follow Melanie on Instagram @duxburydigital.

Follow Branda on Instagram @therelevantcollective.

Chaos to Conversions: A Podcast on Launching and Email Marketing

Ep 98: The 12 Things of Business

Ep 097: How Maternity Leave *Actually* Went + Birth Story

096: How to Hibernate as a CEO in December Without Totally Disappearing

Ep 095: Quarterly vs. Annual Planning

Ep 094: Want to grow your list in 2026? Start here.

Ep 093: Live Launching 2026

Ep 092: The Power of Selling on Your Site with Alexis Porter

Ep 091: An Email Automation You're Missing (And It's Costing You Money)

Ep 090: Black Friday Without the Burnout

Ep 089: Creating a Brand that Stands Out with Kati Zukaitis

Ep 088: You Planned Your Content, But You're Not Taking Action

Ep 087: How to Build an Online Community with Ashley Gore

Ep 086: 5 Email Sequences You Need in Your Business

Ep 085: "I Don't Know What to Write About..."

Ep 084: Let's Plan Your Q4 Content in 15 minutes

Ep 083: How a Podcast Can Grow Your Business with Sara Whittaker

Ep 082: My Honest Thoughts on Using AI for Copy

Ep 081: The Debrief Question That Changes Everything

Ep 080: How to Handle a Pivot

Ep 079: Emails Sound Repetitive?

Ep 078: Launch Data

Ep 077: Website SEO 101 with Kelly Kumler

Ep 076: Crafting a Launch Sequence

Ep 075: Launch Bonuses

Ep 074: Am I Giving Too Much Away?

Ep 073: How I'm Prepping for Maternity Leave

Ep 072: Webinar Style Launch - The Hot Girl Summer of Launching Series

Ep 071: Boosting Client Retention with Offer Suites with Marra McDonald

Ep 070: How to Interpret Your Email Data

Ep 069: Paid VS. Free Launch Events - The Hot Girl Summer of Launching Series

Ep 068: Growing Your List with Virtual Summits

Ep 067: When to Revamp vs. Rewrite Your Copy

Ep 066: Challenge Launch - The Hot Girl Summer of Launching Series

Ep 065: Should You Offer Discounts? Let's Debate

Ep 064: Should You Use Bundles to Grow Your List?

Ep 063: Any Launch Style Can Work—If You Do This First

Ep 062: Re-engaging and Waking Up Your Email List

Ep 061: How to Spend Less Time Writing Copy

Ep 060: The Art of the Pre-Launch Waitlist

Ep 059: 3 Money Mindset Pieces to Clean Up (as You Grow to Six Figures) with Gina Knox

Ep 058: Emails Feel Disjointed? How to Streamline Your Content

Ep 057: The Wildly Underrated Skill That Will Make or Break Your Next Launch

Ep 056: Balancing AI with Your Unique Abilities to Create Winning Content with Jacinta Gandy

Ep 055: How Quarterly Planning Helps You Avoid Shiny Object Syndrome

Ep 054: The “Burn It All Down” Lie That’s Keeping Your Launch Stuck

Ep 053: Marketing Funnel Series: Bottom of Funnel

Ep 052: Do You Really Need a Welcome Sequence?

Ep 051: The First 3 Steps to Take When Hiring

Ep 050: Marketing Funnel Series: Middle of Funnel

Ep 049: What’s Wrong With This Email?

Ep 048: 3 SOPs Every Business Needs

Ep 047: Marketing Funnel Series: Top of Funnel

Ep 046: Email Metrics You Need to Track Each Month

Ep 045: You Didn’t Meet Any of Your Goals in 2024… Now What?

Ep 044: Tips for Tackling Your Business Finances with Megan Mendez

Ep 043: Yay or Nay: Creating a Year-Long Email Sequence

Ep 042: 3 Mistakes People Make During Annual Planning (and what to do instead)

Ep 041: You Hate Your Offer, Now What?

Ep 040: Using Systems to Stay Sane During the Holidays with Janice Cook

Ep 039: Email Burnout: What to Do When You're Tired of Writing

Ep 038: 4 Ways to Increase Your Revenue this Black Friday

Ep 037: Marketing Psychology: Scarcity and Anchoring

Ep 036: Spooky Fears that Hold Your Business Back

Ep 035: Ultimate Q4 Planning Guide

Ep 034: We Need to Talk about Batching

Ep 033: 4 Types of Content You Need in Your Business

Ep 032: How to Use Storytelling in Your Business with Kris Jones

Ep 031: How to Write Sales Emails for Digital Products

Ep 030: 5 Decisions to Make Every Time You Launch

Ep 029: Tech Stack Wars: Who Has the Better Tech Stack?

Ep 028: How to Create a Good Lead Magnet

Ep 027: How to Choose a Workshop Topic for Your Business

Ep 026: How Website Design Affects Conversions with Stacy Aguilar

Ep 025: Behind the Scenes of My Client’s Email Strategy

Ep 024: Launch Math

Ep 023: If You Don’t Have This in Your Business, We Want to Cry

Ep 022: Your Webinar Pep Talk

Ep 021: Email Troubleshooting Tips

Ep 020: Launch Question Call-In

Ep 097: How Maternity Leave Actually Went + Birth Story