The 1% Insight Thu, 07 May 2026 11:15:01 +0100 https://www.trend7m.com/ en-ie © 2026 The 1% Insight yes eef8b232-f644-5422-9c8f-c7467661d125 jack@trend7mediamarketing.com Jack Regan episodic false Welcome to The 1% Insight podcast, where we help B2B Tech Marketers engage, build trust and create value for their target audience + companies through the power of B2B Content!


In each episode, we dive into strategies that will help you engage the majority of your market, those not actively buying today but who are shaping their future buying decisions while also providing value to your existing customers & those who are ready to buy.


We explore how B2B Tech companies can turn their content into strategic communication channels that build trust, engage audiences, and provide real value.


With a focus on creating content engines that position your brand as a trusted industry voice, The 1% Insight content ensures you have the tactics & information to be top of mind when prospects are ready to buy. If you're ready to learn how to turn early-stage awareness into tomorrow's demand, this podcast is for you.


Learn how "The 1%" changes can make all the difference!

The 1% Insight is brought to you & sponsored by Trend 7 Media.


To learn more visit: https://www.trend7m.com/

]]> Buzzsprout (https://www.buzzsprout.com) Jack Regan jack@trend7mediamarketing.com https://storage.buzzsprout.com/gyfsko5xlc16uaenhwyimgnr0kqv?.jpg The 1% Insight https://www.trend7m.com/ 3 Ways to Build Trust Through B2B Content in an AI World | #25 3 Ways to Build Trust Through B2B Content in an AI World | #25 AI is one of the most exciting technologies we've ever had access to and it's changing how B2B tech marketing teams work, build and create content every single day. The productivity gains are massive and the opportunities are endless.

But here's the thing, there has never been more content in the world, and more quantity does not mean more quality. As feeds get flooded with AI generated posts, your prospects are getting sharper about who they actually trust, and in B2B tech where buying committees are weighing six and seven figure decisions, trust is what moves deals forward.

In this episode of The 1% Insight, I walk through three practical ways to build trust through your B2B content in an AI driven world. This is not an anti-AI conversation because AI is a brilliant enabler when used well. 

The point is that the brands winning in 2026 and beyond are the ones combining the speed of AI with something it cannot replicate, and that is real people having real conversations and sharing real insights.

Most of your ICP isn't ready to buy right now but they are forming opinions every single day and the content they consume in those out of market moments is what shapes whether your brand gets shortlisted when they finally enter a buying cycle.

Key insights for B2B Tech Marketers:

  • Get real people in your content: Your team, your customers and industry thought leaders are your strongest trust signal, and putting a face to the brand is something AI cannot fake.
  • Share unique insights and stories: Sales teams know the objections, operations teams know the product and founders know where the industry is heading, and these perspectives give your prospects something the AI generated average of the internet never will.
  • Have more conversations with your customers and industry thought leaders: Case studies remain one of the highest performing content formats in B2B tech, and bringing customers or though leaders onto a podcast deepens the relationship while capturing insights your audience wants to hear.

Follow The 1% Insight on Spotify, Apple Podcasts or YouTube for regular insights on B2B tech content marketing.

Thanks for listening to The 1% Insight! 

• Access our free resource: Build a B2B Tech Content Strategy That Fuels Your Pipeline: How B2B Tech Companies can turn Content into future Pipeline & Demand utilising Social Media & Podcast Marketing 

• Connect with me on LinkedIn 

• Subscribe to our 1% Insight Newsletter 

• Watch & Subscribe our YouTube Channel 

• Visit our Website 

The 1% Insight is brought to you by Trend 7! 

]]> AI is one of the most exciting technologies we've ever had access to and it's changing how B2B tech marketing teams work, build and create content every single day. The productivity gains are massive and the opportunities are endless.

But here's the thing, there has never been more content in the world, and more quantity does not mean more quality. As feeds get flooded with AI generated posts, your prospects are getting sharper about who they actually trust, and in B2B tech where buying committees are weighing six and seven figure decisions, trust is what moves deals forward.

In this episode of The 1% Insight, I walk through three practical ways to build trust through your B2B content in an AI driven world. This is not an anti-AI conversation because AI is a brilliant enabler when used well. 

The point is that the brands winning in 2026 and beyond are the ones combining the speed of AI with something it cannot replicate, and that is real people having real conversations and sharing real insights.

Most of your ICP isn't ready to buy right now but they are forming opinions every single day and the content they consume in those out of market moments is what shapes whether your brand gets shortlisted when they finally enter a buying cycle.

Key insights for B2B Tech Marketers:

  • Get real people in your content: Your team, your customers and industry thought leaders are your strongest trust signal, and putting a face to the brand is something AI cannot fake.
  • Share unique insights and stories: Sales teams know the objections, operations teams know the product and founders know where the industry is heading, and these perspectives give your prospects something the AI generated average of the internet never will.
  • Have more conversations with your customers and industry thought leaders: Case studies remain one of the highest performing content formats in B2B tech, and bringing customers or though leaders onto a podcast deepens the relationship while capturing insights your audience wants to hear.

Follow The 1% Insight on Spotify, Apple Podcasts or YouTube for regular insights on B2B tech content marketing.

Thanks for listening to The 1% Insight! 

• Access our free resource: Build a B2B Tech Content Strategy That Fuels Your Pipeline: How B2B Tech Companies can turn Content into future Pipeline & Demand utilising Social Media & Podcast Marketing 

• Connect with me on LinkedIn 

• Subscribe to our 1% Insight Newsletter 

• Watch & Subscribe our YouTube Channel 

• Visit our Website 

The 1% Insight is brought to you by Trend 7! 

]]> Jack Regan Buzzsprout-19139744 Thu, 07 May 2026 11:00:00 +0100 819 25 full false Team-Led Content: The B2B Marketing Growth Channel You're Probably Ignoring | #24 Team-Led Content: The B2B Marketing Growth Channel You're Probably Ignoring | #24 Your team is sitting on fantastic insights. Engineering, operations, finance. Every department has expertise and experiences that your prospects genuinely want to hear about and the great news is that you don't need a massive budget or a complicated setup to start getting those insights out there.

In this episode of The 1% Insight, I dive into why team-led content on LinkedIn is becoming one of the biggest opportunities in B2B tech marketing right now and how it works best when it runs alongside your brand account, not instead of it.

Both channels play a crucial role, and the companies that figure out how to get them working together are the ones that are going to build serious trust and mental availability with their target market over time.

Most of your prospects aren't making a buying decision today, but they are forming opinions every single day. Personal LinkedIn pages are consistently outperforming brand accounts when it comes to reach and engagement. 

That doesn't mean the brand account isn't important, it absolutely is. But when your team members are also sharing valuable, relevant content through their own personal brands, it creates a content ecosystem where prospects are landing on your company from multiple angles. That's a powerful position to be in.

I run through a practical framework you can start implementing straight away, from getting buy-in across departments, to recording insights in a simple conversational format, to building a content calendar that keeps things consistent without putting the heavy lifting on non-marketers.

Key insights for B2B Tech Marketers:

  • Personal LinkedIn pages are gathering significantly more engagement than brand accounts. People connect with people more than they connect with logos and that creates a brilliant opportunity for your team to extend your brand's reach.
  • Brand content and team-led content work best together. This isn't about choosing one over the other. It's about creating an ecosystem where both channels reinforce each other and increase your chances of being in front of the right prospects at the right time.
  • You don't need a podcast to get started. A simple recorded conversation with a team member, focused on the problems your ICP faces, gives you a fantastic bank of insights to repurpose across short-form video and text.
  • The secret to making this work long term is building a system. A content calendar, captions written in each person's tone of voice and an easy approval workflow makes it frictionless for your team to stay consistent.
  • Frame every piece of content around solving real problems for your ICP. Your team's unique expertise and insights are a genuine differentiator and that is what will set your company apart.

Thanks for listening to The 1% Insight! 

• Access our free resource: Build a B2B Tech Content Strategy That Fuels Your Pipeline: How B2B Tech Companies can turn Content into future Pipeline & Demand utilising Social Media & Podcast Marketing 

• Connect with me on LinkedIn 

• Subscribe to our 1% Insight Newsletter 

• Watch & Subscribe our YouTube Channel 

• Visit our Website 

The 1% Insight is brought to you by Trend 7! 

]]> Your team is sitting on fantastic insights. Engineering, operations, finance. Every department has expertise and experiences that your prospects genuinely want to hear about and the great news is that you don't need a massive budget or a complicated setup to start getting those insights out there.

In this episode of The 1% Insight, I dive into why team-led content on LinkedIn is becoming one of the biggest opportunities in B2B tech marketing right now and how it works best when it runs alongside your brand account, not instead of it.

Both channels play a crucial role, and the companies that figure out how to get them working together are the ones that are going to build serious trust and mental availability with their target market over time.

Most of your prospects aren't making a buying decision today, but they are forming opinions every single day. Personal LinkedIn pages are consistently outperforming brand accounts when it comes to reach and engagement. 

That doesn't mean the brand account isn't important, it absolutely is. But when your team members are also sharing valuable, relevant content through their own personal brands, it creates a content ecosystem where prospects are landing on your company from multiple angles. That's a powerful position to be in.

I run through a practical framework you can start implementing straight away, from getting buy-in across departments, to recording insights in a simple conversational format, to building a content calendar that keeps things consistent without putting the heavy lifting on non-marketers.

Key insights for B2B Tech Marketers:

  • Personal LinkedIn pages are gathering significantly more engagement than brand accounts. People connect with people more than they connect with logos and that creates a brilliant opportunity for your team to extend your brand's reach.
  • Brand content and team-led content work best together. This isn't about choosing one over the other. It's about creating an ecosystem where both channels reinforce each other and increase your chances of being in front of the right prospects at the right time.
  • You don't need a podcast to get started. A simple recorded conversation with a team member, focused on the problems your ICP faces, gives you a fantastic bank of insights to repurpose across short-form video and text.
  • The secret to making this work long term is building a system. A content calendar, captions written in each person's tone of voice and an easy approval workflow makes it frictionless for your team to stay consistent.
  • Frame every piece of content around solving real problems for your ICP. Your team's unique expertise and insights are a genuine differentiator and that is what will set your company apart.

Thanks for listening to The 1% Insight! 

• Access our free resource: Build a B2B Tech Content Strategy That Fuels Your Pipeline: How B2B Tech Companies can turn Content into future Pipeline & Demand utilising Social Media & Podcast Marketing 

• Connect with me on LinkedIn 

• Subscribe to our 1% Insight Newsletter 

• Watch & Subscribe our YouTube Channel 

• Visit our Website 

The 1% Insight is brought to you by Trend 7! 

]]> Jack Regan Buzzsprout-19019354 Wed, 15 Apr 2026 10:00:00 +0100 1044 24 full false Scaling B2B Tech Companies Through Effective Revenue Marketing with Guntram Friede | #23 Scaling B2B Tech Companies Through Effective Revenue Marketing with Guntram Friede | #23 In this episode of The 1% Insight, I sit down with Guntram Friede, VP of Marketing at Celonis and investor in B2B Tech startups, to explore how B2B Tech Marketing teams can drive measurable revenue impact.

What You'll Learn:

The Revenue Marketing Fundamentals

Guntram shares his journey from implementing CRM systems to leading marketing at one of Europe's largest tech companies, revealing how early exposure to sales operations shaped his revenue-first approach. He explains the critical shift from focusing solely on lead generation metrics to measuring what truly matters such as closed-won revenue.

The Bow Tie Model: Beyond the Traditional Funnel

Discover why the traditional marketing funnel is incomplete. Guntram introduces the bow tie framework, which extends marketing's responsibility beyond deal closure to include customer expansion, renewal and advocacy. Learn how this approach positions marketing as a strategic partner across the entire customer lifecycle.

Escaping Common B2B Marketing Traps

We discuss the pitfalls that prevent marketing teams from driving revenue, including the lead quality versus volume scenario, how content commoditisation undermines buyer trust, why gating content is outdated and the importance of data unification across your revenue operations stack.

The Brand and Demand Balance

Guntram challenges the traditional separation between brand and revenue marketing, explaining how to integrate brand thinking into every campaign and tactic. Learn why brand matters even in late-stage opportunities and how to maintain consistent messaging throughout the customer journey.

Practical Tactics for Different Buying Stages 

For out-of-market buyers, Guntram emphasises building trust through communities and education rather than product pitches. For in-market opportunities, he shares how marketing can assist sales teams through account-based approaches, executive briefings and enabling internal champions.

Internal Storytelling and Asset Utilisation 

Marketing teams must visualise their impact for sales leaders, ensure customer success stories are accessible to business development teams and avoid creating expensive assets that go unused in actual sales conversations.

Key Takeaway:

Guntram's 1% Insight centres on two principles: be relevant and create urgency. Whether communicating externally with prospects or internally with sales teams, cutting through the noise with a clear signal is what separates effective revenue marketing from traditional demand generation.

Thanks for listening to The 1% Insight! 

• Access our free resource: Build a B2B Tech Content Strategy That Fuels Your Pipeline: How B2B Tech Companies can turn Content into future Pipeline & Demand utilising Social Media & Podcast Marketing 

• Connect with me on LinkedIn 

• Subscribe to our 1% Insight Newsletter 

• Watch & Subscribe our YouTube Channel 

• Visit our Website 

The 1% Insight is brought to you by Trend 7! 

]]> In this episode of The 1% Insight, I sit down with Guntram Friede, VP of Marketing at Celonis and investor in B2B Tech startups, to explore how B2B Tech Marketing teams can drive measurable revenue impact.

What You'll Learn:

The Revenue Marketing Fundamentals

Guntram shares his journey from implementing CRM systems to leading marketing at one of Europe's largest tech companies, revealing how early exposure to sales operations shaped his revenue-first approach. He explains the critical shift from focusing solely on lead generation metrics to measuring what truly matters such as closed-won revenue.

The Bow Tie Model: Beyond the Traditional Funnel

Discover why the traditional marketing funnel is incomplete. Guntram introduces the bow tie framework, which extends marketing's responsibility beyond deal closure to include customer expansion, renewal and advocacy. Learn how this approach positions marketing as a strategic partner across the entire customer lifecycle.

Escaping Common B2B Marketing Traps

We discuss the pitfalls that prevent marketing teams from driving revenue, including the lead quality versus volume scenario, how content commoditisation undermines buyer trust, why gating content is outdated and the importance of data unification across your revenue operations stack.

The Brand and Demand Balance

Guntram challenges the traditional separation between brand and revenue marketing, explaining how to integrate brand thinking into every campaign and tactic. Learn why brand matters even in late-stage opportunities and how to maintain consistent messaging throughout the customer journey.

Practical Tactics for Different Buying Stages 

For out-of-market buyers, Guntram emphasises building trust through communities and education rather than product pitches. For in-market opportunities, he shares how marketing can assist sales teams through account-based approaches, executive briefings and enabling internal champions.

Internal Storytelling and Asset Utilisation 

Marketing teams must visualise their impact for sales leaders, ensure customer success stories are accessible to business development teams and avoid creating expensive assets that go unused in actual sales conversations.

Key Takeaway:

Guntram's 1% Insight centres on two principles: be relevant and create urgency. Whether communicating externally with prospects or internally with sales teams, cutting through the noise with a clear signal is what separates effective revenue marketing from traditional demand generation.

Thanks for listening to The 1% Insight! 

• Access our free resource: Build a B2B Tech Content Strategy That Fuels Your Pipeline: How B2B Tech Companies can turn Content into future Pipeline & Demand utilising Social Media & Podcast Marketing 

• Connect with me on LinkedIn 

• Subscribe to our 1% Insight Newsletter 

• Watch & Subscribe our YouTube Channel 

• Visit our Website 

The 1% Insight is brought to you by Trend 7! 

]]> Jack Regan Buzzsprout-18694777 Tue, 17 Feb 2026 07:00:00 +0000 2389 23 full false The Importance of Trust in B2B Marketing with Joel Harrison | #22 The Importance of Trust in B2B Marketing with Joel Harrison | #22 In this week’s episode of The 1% Insight, host Jack Regan sits down with Joel Harrison, a veteran in the B2B Marketing space with over 20 years of experience shaping the industry.

Joel co-founded B2B Marketing in 2004 and has been instrumental in establishing key industry communities & events including the Propolis community, B2B Marketing Awards, B2B Ignite, and the Global ABM Conference.

He currently hosts the Trust & Influence in B2B podcast and can be regularly seen on stages across the globe as a keynote speaker and industry commentator. 

Why Trust Matters More Than Ever

Joel explains how trust has become increasingly critical in today's B2B landscape. Several factors have converged to make trust essential: growing societal cynicism, the diminishing authority of traditional media sources, increased market noise, and the proliferation of AI-generated content.

Marketing teams must now work harder than ever to cut through the noise and build genuine relationships with their audiences. 

Joel identifies three interconnected pillars that B2B organisations should focus on: Thought Leadership, Influencer Marketing & Advocacy.

Key Insights for B2B Tech Marketers 

  • Trust is a defining challenge for B2B marketers in 2026 due to increased cynicism, market noise, and AI-generated content.
  • Thought leadership must demonstrate impact throughout the entire buyer journey, not just at the top.
  • B2B influencer marketing includes your team, industry experts, and journalists not just paid promoters.
  • Customer advocacy is vastly underutilised, move beyond case studies to operationalise customer voices.
  • Consistency over time beats complex tactics, simple, sustained efforts deliver better results. 

This is a great episode for B2B Tech Marketers who are searching for the 1% changes that can make a huge difference over time.

• Connect with Joel on LinkedIn 

• Learn about Joel’s work, podcast & more: Learn more

Thanks for listening to The 1% Insight! 

• Access our free resource: Build a B2B Tech Content Strategy That Fuels Your Pipeline: How B2B Tech Companies can turn Content into future Pipeline & Demand utilising Social Media & Podcast Marketing 

• Connect with me on LinkedIn 

• Subscribe to our 1% Insight Newsletter 

• Watch & Subscribe our YouTube Channel 

• Visit our Website 

The 1% Insight is brought to you by Trend 7! 

Keywords: B2B technology marketing, SaaS Marketing, B2B Strategy, Tech Industry Insights, B2B Branding, Lead Generation, Marketing Automation, Account-Based Marketing, B2B Sales Funnel, Customer Acquisition, Demand Generation, Marketing ROI, B2B Content Strategy, Digital Transformation, Enterprise Marketing 

]]> In this week’s episode of The 1% Insight, host Jack Regan sits down with Joel Harrison, a veteran in the B2B Marketing space with over 20 years of experience shaping the industry.

Joel co-founded B2B Marketing in 2004 and has been instrumental in establishing key industry communities & events including the Propolis community, B2B Marketing Awards, B2B Ignite, and the Global ABM Conference.

He currently hosts the Trust & Influence in B2B podcast and can be regularly seen on stages across the globe as a keynote speaker and industry commentator. 

Why Trust Matters More Than Ever

Joel explains how trust has become increasingly critical in today's B2B landscape. Several factors have converged to make trust essential: growing societal cynicism, the diminishing authority of traditional media sources, increased market noise, and the proliferation of AI-generated content.

Marketing teams must now work harder than ever to cut through the noise and build genuine relationships with their audiences. 

Joel identifies three interconnected pillars that B2B organisations should focus on: Thought Leadership, Influencer Marketing & Advocacy.

Key Insights for B2B Tech Marketers 

  • Trust is a defining challenge for B2B marketers in 2026 due to increased cynicism, market noise, and AI-generated content.
  • Thought leadership must demonstrate impact throughout the entire buyer journey, not just at the top.
  • B2B influencer marketing includes your team, industry experts, and journalists not just paid promoters.
  • Customer advocacy is vastly underutilised, move beyond case studies to operationalise customer voices.
  • Consistency over time beats complex tactics, simple, sustained efforts deliver better results. 

This is a great episode for B2B Tech Marketers who are searching for the 1% changes that can make a huge difference over time.

• Connect with Joel on LinkedIn 

• Learn about Joel’s work, podcast & more: Learn more

Thanks for listening to The 1% Insight! 

• Access our free resource: Build a B2B Tech Content Strategy That Fuels Your Pipeline: How B2B Tech Companies can turn Content into future Pipeline & Demand utilising Social Media & Podcast Marketing 

• Connect with me on LinkedIn 

• Subscribe to our 1% Insight Newsletter 

• Watch & Subscribe our YouTube Channel 

• Visit our Website 

The 1% Insight is brought to you by Trend 7! 

Keywords: B2B technology marketing, SaaS Marketing, B2B Strategy, Tech Industry Insights, B2B Branding, Lead Generation, Marketing Automation, Account-Based Marketing, B2B Sales Funnel, Customer Acquisition, Demand Generation, Marketing ROI, B2B Content Strategy, Digital Transformation, Enterprise Marketing 

]]> Jack Regan Buzzsprout-18572278 Tue, 27 Jan 2026 07:00:00 +0000 2085 full false Aligning Marketing & Sales in B2B Tech Companies for Sustainable Revenue Growth with Maurice Lawlor of Prerender.io | #21 Aligning Marketing & Sales in B2B Tech Companies for Sustainable Revenue Growth with Maurice Lawlor of Prerender.io | #21 This week on The 1% Insight, we welcome Maurice Lawlor, Head of Enterprise Sales at Prerender.io, for an in-depth conversation about creating harmony between marketing and sales functions to fuel long-term business success in the B2B Tech sector.

Maurice examines how buyer behaviour has transformed, with decision-makers now preferring to research solutions independently before initiating contact with vendors. He discusses why establishing a presence across diverse channels from search to social media to LLMs has become fundamental to engaging prospects during their research phase.

Maurice advocates for centring your communications around the specific challenges your technology addresses, using real customer experiences to demonstrate value and establish credibility with your target market.

Key Insights for B2B Tech Marketers:

  • Today's B2B Buyers complete substantial research autonomously, requiring marketers to maintain visibility across multiple digital touchpoints
  • Problem-centric storytelling that showcases customer outcomes proves more effective than technical feature lists
  • Placing both functions under common leadership reduces friction and ensures teams pursue aligned objectives
  • Long-term success depends on understanding your customers' problems and maintaining consistency in strategy execution
  • Establishing common performance indicators across departments eliminates territorial boundaries and strengthens revenue-focused collaboration

The episode emphasises that enduring business growth flows from deep customer understanding combined with disciplined, repeatable execution. If your organisation faces challenges with prospect handoffs, conflicting team priorities, or fragmented customer communications, you'll find practical frameworks for building a more unified and effective revenue engine.

Thanks for listening to The 1% Insight!

The 1% Insight is brought to you by Trend 7!

Keywords: B2B technology marketing, SaaS Marketing, B2B Strategy, Tech Industry Insights, B2B Branding, Lead Generation, Marketing Automation, Account-Based Marketing, B2B Sales Funnel, Customer Acquisition, Demand Generation, Marketing ROI, B2B Content Strategy, Digital Transformation, Enterprise Marketing

]]> This week on The 1% Insight, we welcome Maurice Lawlor, Head of Enterprise Sales at Prerender.io, for an in-depth conversation about creating harmony between marketing and sales functions to fuel long-term business success in the B2B Tech sector.

Maurice examines how buyer behaviour has transformed, with decision-makers now preferring to research solutions independently before initiating contact with vendors. He discusses why establishing a presence across diverse channels from search to social media to LLMs has become fundamental to engaging prospects during their research phase.

Maurice advocates for centring your communications around the specific challenges your technology addresses, using real customer experiences to demonstrate value and establish credibility with your target market.

Key Insights for B2B Tech Marketers:

  • Today's B2B Buyers complete substantial research autonomously, requiring marketers to maintain visibility across multiple digital touchpoints
  • Problem-centric storytelling that showcases customer outcomes proves more effective than technical feature lists
  • Placing both functions under common leadership reduces friction and ensures teams pursue aligned objectives
  • Long-term success depends on understanding your customers' problems and maintaining consistency in strategy execution
  • Establishing common performance indicators across departments eliminates territorial boundaries and strengthens revenue-focused collaboration

The episode emphasises that enduring business growth flows from deep customer understanding combined with disciplined, repeatable execution. If your organisation faces challenges with prospect handoffs, conflicting team priorities, or fragmented customer communications, you'll find practical frameworks for building a more unified and effective revenue engine.

Thanks for listening to The 1% Insight!

The 1% Insight is brought to you by Trend 7!

Keywords: B2B technology marketing, SaaS Marketing, B2B Strategy, Tech Industry Insights, B2B Branding, Lead Generation, Marketing Automation, Account-Based Marketing, B2B Sales Funnel, Customer Acquisition, Demand Generation, Marketing ROI, B2B Content Strategy, Digital Transformation, Enterprise Marketing

]]> Jack Regan Buzzsprout-18540838 Wed, 21 Jan 2026 07:00:00 +0000 1837 21 full false Building Awareness & Trust When Marketing Technical Products + The Future of EV with Rosemary Wynne of EZO | #20 Building Awareness & Trust When Marketing Technical Products + The Future of EV with Rosemary Wynne of EZO | #20 How do you market cutting-edge technology when your audience is still learning what they need? In this episode, Rosemary Wynne, Head of Marketing at EZO, reveals what it takes to build awareness and trust in Ireland's EV charging market.

Rosemary walks us through her transition from digital strategy to leading the marketing for one of Ireland's leading EV infrastructure companies. She opens up about the real challenges of rebranding in a fast-moving industry and shares how EZO navigates the delicate balance between technical B2B marketing and consumer education.

What you'll learn:

  • Dual-market strategies for serving both business clients and end consumers
  • Why integrating digital and physical infrastructure matters for user experience
  • How behavioural shifts drive EV adoption more than technology alone
  • Practical applications of AI in B2B marketing for technical products

This episode delivers actionable insights for B2B tech marketers navigating complex product launches, managing rebrands in evolving markets, or building trust around transformative technology.

Essential listening for marketing leaders in technical industries looking to bridge the gap between innovation and adoption.

Thanks for listening to The 1% Insight!

The 1% Insight is brought to you by Trend 7!

Keywords: B2B technology marketing, SaaS Marketing, B2B Strategy, Tech Industry Insights, B2B Branding, Lead Generation, Marketing Automation, Account-Based Marketing, B2B Sales Funnel, Customer Acquisition, Demand Generation, Marketing ROI, B2B Content Strategy, Digital Transformation, Enterprise Marketing

]]> How do you market cutting-edge technology when your audience is still learning what they need? In this episode, Rosemary Wynne, Head of Marketing at EZO, reveals what it takes to build awareness and trust in Ireland's EV charging market.

Rosemary walks us through her transition from digital strategy to leading the marketing for one of Ireland's leading EV infrastructure companies. She opens up about the real challenges of rebranding in a fast-moving industry and shares how EZO navigates the delicate balance between technical B2B marketing and consumer education.

What you'll learn:

  • Dual-market strategies for serving both business clients and end consumers
  • Why integrating digital and physical infrastructure matters for user experience
  • How behavioural shifts drive EV adoption more than technology alone
  • Practical applications of AI in B2B marketing for technical products

This episode delivers actionable insights for B2B tech marketers navigating complex product launches, managing rebrands in evolving markets, or building trust around transformative technology.

Essential listening for marketing leaders in technical industries looking to bridge the gap between innovation and adoption.

Thanks for listening to The 1% Insight!

The 1% Insight is brought to you by Trend 7!

Keywords: B2B technology marketing, SaaS Marketing, B2B Strategy, Tech Industry Insights, B2B Branding, Lead Generation, Marketing Automation, Account-Based Marketing, B2B Sales Funnel, Customer Acquisition, Demand Generation, Marketing ROI, B2B Content Strategy, Digital Transformation, Enterprise Marketing

]]> Jack Regan Buzzsprout-18318748 Tue, 09 Dec 2025 07:00:00 +0000 1475 20 full false Engaging B2B Tech Buying Committees with your Podcast | #19 Engaging B2B Tech Buying Committees with your Podcast | #19 How your B2B Tech Podcast can support your sales efforts during long sales cycles!

1. Engage Buyers

A podcast can help keep prospects and buyers engaged with your brand throughout their journey.

Easy to access content that they find valuable, keeping your company top of mind.

2. Appeal to buying committees

Chances are there will be more than 1 person you need to get approval from when selling your B2B Tech Product/Service.

Having different podcast episodes to appeal to and engage different buyer personas can support your sales efforts by winning over the majority of their buying committee before they even have a demo with your team.

3. Builds Trust

Showcase expertise + thought leadership by going in-depth on topics about your industry, product features, the challenges your customers face, the future of your industry & client success stories.

Making your company a trusted option when they are ready to buy. 

Thanks for listening to The 1% Insight!

The 1% Insight is brought to you by Trend 7!

Keywords: B2B technology marketing, SaaS Marketing, B2B Strategy, Tech Industry Insights, B2B Branding, Lead Generation, Marketing Automation, Account-Based Marketing, B2B Sales Funnel, Customer Acquisition, Demand Generation, Marketing ROI, B2B Content Strategy, Digital Transformation, Enterprise Marketing

]]> How your B2B Tech Podcast can support your sales efforts during long sales cycles!

1. Engage Buyers

A podcast can help keep prospects and buyers engaged with your brand throughout their journey.

Easy to access content that they find valuable, keeping your company top of mind.

2. Appeal to buying committees

Chances are there will be more than 1 person you need to get approval from when selling your B2B Tech Product/Service.

Having different podcast episodes to appeal to and engage different buyer personas can support your sales efforts by winning over the majority of their buying committee before they even have a demo with your team.

3. Builds Trust

Showcase expertise + thought leadership by going in-depth on topics about your industry, product features, the challenges your customers face, the future of your industry & client success stories.

Making your company a trusted option when they are ready to buy. 

Thanks for listening to The 1% Insight!

The 1% Insight is brought to you by Trend 7!

Keywords: B2B technology marketing, SaaS Marketing, B2B Strategy, Tech Industry Insights, B2B Branding, Lead Generation, Marketing Automation, Account-Based Marketing, B2B Sales Funnel, Customer Acquisition, Demand Generation, Marketing ROI, B2B Content Strategy, Digital Transformation, Enterprise Marketing

]]> Jack Regan Buzzsprout-18303831 Fri, 05 Dec 2025 10:00:00 +0000 246 19 full false If You’re Not on the Day One Shortlist, You’re Already Losing Deals | #18 If You’re Not on the Day One Shortlist, You’re Already Losing Deals | #18 Most B2B tech vendors focus solely on their sales process, perfecting demos and refining proposals. But recent research reveals a stark reality: if you're not on the buyer's shortlist from day one, you've likely already lost the deal.

In this episode of The 1% Insight, host Jack Regan examines why the vast majority of winning vendors are present on the initial shortlist before formal procurement even begins. The conversation centres on a fundamental shift in B2B buying behaviour: decisions are largely made before your sales team ever gets involved.

What you'll learn:

Jack breaks down how to build genuine discoverability in crowded markets, moving beyond traditional lead generation tactics. You'll discover why answering buyers' actual questions rather than promoting features creates the foundation for trust and credibility.

The episode explores how consistent presence across the channels your buyers actually use builds the familiarity that puts you on their radar. Jack discusses practical approaches to creating educational content that positions your company as a knowledgeable guide, not just another solution provider searching for attention.

You'll also learn how category-level content can establish your brand as a thought leader, challenging conventional thinking and shaping how buyers understand their problems before they're ready to evaluate solutions.

Who this is for:

B2B tech marketers responsible for demand generation, content strategy, and pipeline growth will find actionable frameworks for earning their place in early buying conversations.

Reference:  Statistic Source: (6Sense, 2025 Buyer Experience Report)

Thanks for listening to The 1% Insight!

The 1% Insight is brought to you by Trend 7!

Keywords: B2B technology marketing, SaaS Marketing, B2B Strategy, Tech Industry Insights, B2B Branding, Lead Generation, Marketing Automation, Account-Based Marketing, B2B Sales Funnel, Customer Acquisition, Demand Generation, Marketing ROI, B2B Content Strategy, Digital Transformation, Enterprise Marketing

]]> Most B2B tech vendors focus solely on their sales process, perfecting demos and refining proposals. But recent research reveals a stark reality: if you're not on the buyer's shortlist from day one, you've likely already lost the deal.

In this episode of The 1% Insight, host Jack Regan examines why the vast majority of winning vendors are present on the initial shortlist before formal procurement even begins. The conversation centres on a fundamental shift in B2B buying behaviour: decisions are largely made before your sales team ever gets involved.

What you'll learn:

Jack breaks down how to build genuine discoverability in crowded markets, moving beyond traditional lead generation tactics. You'll discover why answering buyers' actual questions rather than promoting features creates the foundation for trust and credibility.

The episode explores how consistent presence across the channels your buyers actually use builds the familiarity that puts you on their radar. Jack discusses practical approaches to creating educational content that positions your company as a knowledgeable guide, not just another solution provider searching for attention.

You'll also learn how category-level content can establish your brand as a thought leader, challenging conventional thinking and shaping how buyers understand their problems before they're ready to evaluate solutions.

Who this is for:

B2B tech marketers responsible for demand generation, content strategy, and pipeline growth will find actionable frameworks for earning their place in early buying conversations.

Reference:  Statistic Source: (6Sense, 2025 Buyer Experience Report)

Thanks for listening to The 1% Insight!

The 1% Insight is brought to you by Trend 7!

Keywords: B2B technology marketing, SaaS Marketing, B2B Strategy, Tech Industry Insights, B2B Branding, Lead Generation, Marketing Automation, Account-Based Marketing, B2B Sales Funnel, Customer Acquisition, Demand Generation, Marketing ROI, B2B Content Strategy, Digital Transformation, Enterprise Marketing

]]> Jack Regan Buzzsprout-18262740 Thu, 27 Nov 2025 11:00:00 +0000 688 18 full false Smart Buildings to Smart Tech Marketing & the Power of Events with Gemma Kerley of Hereworks & McKeon Group | #17 Smart Buildings to Smart Tech Marketing & the Power of Events with Gemma Kerley of Hereworks & McKeon Group | #17 In this episode of "The 1% Insight" podcast, we delve into the dynamic world of smart building technology and B2B tech marketing alongside Gemma Kerley, Group Marketing Manager at Hereworks and McKeon Group. Gemma shares her journey from digital marketing to leading innovative strategies in the smart building sector.

Key Insights for B2B Tech Marketers:

  • The Power of Events: Learn why both specialist industry gatherings and major conferences remain vital for fostering authentic relationships and accelerating business development.
  • Answer Engine Optimisation: Explore the shifting dynamics of B2B tech marketing and the importance of adapting strategies for AI-powered customer engagement.
  • AI in Marketing: Understand how artificial intelligence is fundamentally changing customer interactions whilst maintaining the indispensable human element in effective marketing approaches.

This episode delivers practical wisdom for professionals navigating smart technology challenges or refining their marketing methodologies in today's evolving B2B tech landscape.

Thanks for listening to The 1% Insight!

The 1% Insight is brought to you by Trend 7!

Keywords: B2B technology marketing, SaaS Marketing, B2B Strategy, Tech Industry Insights, B2B Branding, Lead Generation, Marketing Automation, Account-Based Marketing, B2B Sales Funnel, Customer Acquisition, Demand Generation, Marketing ROI, B2B Content Strategy, Digital Transformation, Enterprise Marketing

]]> In this episode of "The 1% Insight" podcast, we delve into the dynamic world of smart building technology and B2B tech marketing alongside Gemma Kerley, Group Marketing Manager at Hereworks and McKeon Group. Gemma shares her journey from digital marketing to leading innovative strategies in the smart building sector.

Key Insights for B2B Tech Marketers:

  • The Power of Events: Learn why both specialist industry gatherings and major conferences remain vital for fostering authentic relationships and accelerating business development.
  • Answer Engine Optimisation: Explore the shifting dynamics of B2B tech marketing and the importance of adapting strategies for AI-powered customer engagement.
  • AI in Marketing: Understand how artificial intelligence is fundamentally changing customer interactions whilst maintaining the indispensable human element in effective marketing approaches.

This episode delivers practical wisdom for professionals navigating smart technology challenges or refining their marketing methodologies in today's evolving B2B tech landscape.

Thanks for listening to The 1% Insight!

The 1% Insight is brought to you by Trend 7!

Keywords: B2B technology marketing, SaaS Marketing, B2B Strategy, Tech Industry Insights, B2B Branding, Lead Generation, Marketing Automation, Account-Based Marketing, B2B Sales Funnel, Customer Acquisition, Demand Generation, Marketing ROI, B2B Content Strategy, Digital Transformation, Enterprise Marketing

]]> Jack Regan Buzzsprout-18229329 Fri, 21 Nov 2025 08:00:00 +0000 2083 17 full false Netflix vs YouTube: The Battle for Video Podcasts | #16 Netflix vs YouTube: The Battle for Video Podcasts | #16 Netflix is making a play for video podcasts with multi-year licensing deals. Should B2B tech marketers pay attention, or is YouTube still the clear winner?

In this episode of The 1% Insight podcast, host Jack Regan breaks down why YouTube remains the dominant platform for B2B video content and what Netflix's entry means for your marketing strategy.

What You'll Learn & Why YouTube is still the best for B2B Tech Video Podcasts:

  • Distribution at Scale: YouTube is one of the largest search engines. No subscription walls to watch videos, no friction, just immediate access to your target audience.
  • SEO That Actually Works: Google prioritizes YouTube content in search results. Your videos don't just live on a platform; they become discoverable assets that drive long-term traffic.
  • Where Your Audience Already Is: B2B buyers are actively searching YouTube for product demos, webinars, and technical content. You're meeting them where they're already looking for answers.
  • Analytics That Drive Decisions: YouTube Creator Studio gives you granular data on watch time, traffic sources, and audience demographics. Use real insights to optimize your content strategy.
  • Format Flexibility: Whether it's long-form thought leadership or bite-sized Shorts, YouTube supports the full spectrum of content formats your audience expects.

If you're planning your 2026 B2B Content Marketing strategy, this episode will help you make smarter platform decisions.

Thanks for listening to The 1% Insight!

The 1% Insight is brought to you by Trend 7!

Keywords: B2B technology marketing, SaaS Marketing, B2B Strategy, Tech Industry Insights, B2B Branding, Lead Generation, Marketing Automation, Account-Based Marketing, B2B Sales Funnel, Customer Acquisition, Demand Generation, Marketing ROI, B2B Content Strategy, Digital Transformation, Enterprise Marketing

]]> Netflix is making a play for video podcasts with multi-year licensing deals. Should B2B tech marketers pay attention, or is YouTube still the clear winner?

In this episode of The 1% Insight podcast, host Jack Regan breaks down why YouTube remains the dominant platform for B2B video content and what Netflix's entry means for your marketing strategy.

What You'll Learn & Why YouTube is still the best for B2B Tech Video Podcasts:

  • Distribution at Scale: YouTube is one of the largest search engines. No subscription walls to watch videos, no friction, just immediate access to your target audience.
  • SEO That Actually Works: Google prioritizes YouTube content in search results. Your videos don't just live on a platform; they become discoverable assets that drive long-term traffic.
  • Where Your Audience Already Is: B2B buyers are actively searching YouTube for product demos, webinars, and technical content. You're meeting them where they're already looking for answers.
  • Analytics That Drive Decisions: YouTube Creator Studio gives you granular data on watch time, traffic sources, and audience demographics. Use real insights to optimize your content strategy.
  • Format Flexibility: Whether it's long-form thought leadership or bite-sized Shorts, YouTube supports the full spectrum of content formats your audience expects.

If you're planning your 2026 B2B Content Marketing strategy, this episode will help you make smarter platform decisions.

Thanks for listening to The 1% Insight!

The 1% Insight is brought to you by Trend 7!

Keywords: B2B technology marketing, SaaS Marketing, B2B Strategy, Tech Industry Insights, B2B Branding, Lead Generation, Marketing Automation, Account-Based Marketing, B2B Sales Funnel, Customer Acquisition, Demand Generation, Marketing ROI, B2B Content Strategy, Digital Transformation, Enterprise Marketing

]]> Jack Regan Buzzsprout-18170904 Tue, 11 Nov 2025 14:00:00 +0000 611 16 full false Staying Agile in a Changing Tech Marketing Landscape with Shree Magdani of TAMI | #15 Staying Agile in a Changing Tech Marketing Landscape with Shree Magdani of TAMI | #15 In this episode of The 1% Insight, Shree Magdani, Marketing Manager at TAMI, shares her insights on thriving in the fast-paced world of B2B tech marketing. 

Discover how to stay agile in a changing landscape by embracing innovative strategies and leveraging AI for superior lead generation. Shree discusses the transition from lead generation to demand generation, offering practical tips on how to personalise your marketing efforts and engage your target audience effectively.

Learn how to harness the power of creativity and data-driven insights to differentiate your brand and drive growth. Whether you're looking to refine your marketing strategy or explore new avenues for engagement, this episode provides actionable advice to help you succeed in 2025 and beyond. 

Tune in for Shree's 1% Insights that can elevate your B2B Tech marketing approach and give you a competitive edge.

Thanks for listening to The 1% Insight!

The 1% Insight is brought to you by Trend 7!

Keywords: B2B technology marketing, SaaS Marketing, B2B Strategy, Tech Industry Insights, B2B Branding, Lead Generation, Marketing Automation, Account-Based Marketing, B2B Sales Funnel, Customer Acquisition, Demand Generation, Marketing ROI, B2B Content Strategy, Digital Transformation, Enterprise Marketing

]]> In this episode of The 1% Insight, Shree Magdani, Marketing Manager at TAMI, shares her insights on thriving in the fast-paced world of B2B tech marketing. 

Discover how to stay agile in a changing landscape by embracing innovative strategies and leveraging AI for superior lead generation. Shree discusses the transition from lead generation to demand generation, offering practical tips on how to personalise your marketing efforts and engage your target audience effectively.

Learn how to harness the power of creativity and data-driven insights to differentiate your brand and drive growth. Whether you're looking to refine your marketing strategy or explore new avenues for engagement, this episode provides actionable advice to help you succeed in 2025 and beyond. 

Tune in for Shree's 1% Insights that can elevate your B2B Tech marketing approach and give you a competitive edge.

Thanks for listening to The 1% Insight!

The 1% Insight is brought to you by Trend 7!

Keywords: B2B technology marketing, SaaS Marketing, B2B Strategy, Tech Industry Insights, B2B Branding, Lead Generation, Marketing Automation, Account-Based Marketing, B2B Sales Funnel, Customer Acquisition, Demand Generation, Marketing ROI, B2B Content Strategy, Digital Transformation, Enterprise Marketing

]]> Jack Regan Buzzsprout-18139346 Thu, 06 Nov 2025 07:00:00 +0000 2154 15 full false The Importance of Strategy & Measurement to Scale your B2B Tech Brand with Gearoid Buckley | #14 The Importance of Strategy & Measurement to Scale your B2B Tech Brand with Gearoid Buckley | #14 In this episode of The 1% Insight, we delve into the world of B2B Tech Marketing with Gearoid Buckley, a seasoned marketing leader with a wealth of experience from his time at LinkedIn and other brands. Gearoid shares his journey from West Cork to becoming a pivotal figure in LinkedIn's international growth marketing, offering invaluable insights for B2B tech marketers looking to scale their brands.

Key Insights:

  1. Strategic Clarity: Gearoid emphasises the critical importance of having a clear strategy. He shares how defining what not to do is as crucial as outlining what to focus on, ensuring that marketing efforts are aligned with business goals.
  2. Measurement and Context: Discover how Gearoid uses a scorecard approach to contextualise marketing performance, ensuring that metrics are not just numbers but part of a broader narrative that drives decision-making.
  3. Customer Understanding: Gearoid highlights the necessity of truly understanding your customer, moving beyond assumptions to deliver real value and drive engagement.
  4. Long-term vs Short-term Tactics: Learn about the balance between immediate revenue-generating activities and long-term brand-building strategies.
  5. Always Be Testing: Gearoid advocates for continuous testing and validation, sharing how simple changes can lead to significant improvements in conversion rates and overall marketing effectiveness.

    Join us as Gearoid Buckley shares his 1% insights, offering practical advice and strategic wisdom for B2B tech marketers aiming to elevate their brand and achieve sustainable growth.

    Tune in to gain actionable insights and learn how to navigate the evolving landscape of B2B tech marketing.

Thanks for listening to The 1% Insight!

The 1% Insight is brought to you by Trend 7!


Keywords: B2B technology marketing, SaaS Marketing, B2B Strategy, Tech Industry Insights, B2B Branding, Lead Generation, Marketing Automation, Account-Based Marketing, B2B Sales Funnel, Customer Acquisition, Demand Generation, Marketing ROI, B2B Content Strategy, Digital Transformation, Enterprise Marketing

]]> In this episode of The 1% Insight, we delve into the world of B2B Tech Marketing with Gearoid Buckley, a seasoned marketing leader with a wealth of experience from his time at LinkedIn and other brands. Gearoid shares his journey from West Cork to becoming a pivotal figure in LinkedIn's international growth marketing, offering invaluable insights for B2B tech marketers looking to scale their brands.

Key Insights:

  1. Strategic Clarity: Gearoid emphasises the critical importance of having a clear strategy. He shares how defining what not to do is as crucial as outlining what to focus on, ensuring that marketing efforts are aligned with business goals.
  2. Measurement and Context: Discover how Gearoid uses a scorecard approach to contextualise marketing performance, ensuring that metrics are not just numbers but part of a broader narrative that drives decision-making.
  3. Customer Understanding: Gearoid highlights the necessity of truly understanding your customer, moving beyond assumptions to deliver real value and drive engagement.
  4. Long-term vs Short-term Tactics: Learn about the balance between immediate revenue-generating activities and long-term brand-building strategies.
  5. Always Be Testing: Gearoid advocates for continuous testing and validation, sharing how simple changes can lead to significant improvements in conversion rates and overall marketing effectiveness.

    Join us as Gearoid Buckley shares his 1% insights, offering practical advice and strategic wisdom for B2B tech marketers aiming to elevate their brand and achieve sustainable growth.

    Tune in to gain actionable insights and learn how to navigate the evolving landscape of B2B tech marketing.

Thanks for listening to The 1% Insight!

The 1% Insight is brought to you by Trend 7!


Keywords: B2B technology marketing, SaaS Marketing, B2B Strategy, Tech Industry Insights, B2B Branding, Lead Generation, Marketing Automation, Account-Based Marketing, B2B Sales Funnel, Customer Acquisition, Demand Generation, Marketing ROI, B2B Content Strategy, Digital Transformation, Enterprise Marketing

]]> Jack Regan Buzzsprout-18096155 Thu, 30 Oct 2025 06:00:00 +0000 2512 14 full false Your Future Revenue Is at Risk: Why Ignoring Millennial & Gen Z B2B Buyers Will Cost You | #13 Your Future Revenue Is at Risk: Why Ignoring Millennial & Gen Z B2B Buyers Will Cost You | #13 In this episode of The 1% Insight, we delve into the critical importance of engaging Millennial and Gen Z buyers in the B2B technology sector. As these demographics increasingly dominate decision-making roles, understanding their unique buying behaviours is essential for safeguarding future revenue streams.

Key Points:

  • Demographic Shift: In 2025, Millennials and Gen Z comprise the majority of decision-makers in large B2B transactions. Ignoring their preferences could mean missing out on significant revenue opportunities.
  • Digital-First Approach: Unlike previous generations, these buyers conduct extensive independent research online, often bypassing traditional sales channels. Companies must ensure their digital presence is robust and engaging.
  • Content Strategy: Effective content marketing is crucial. Providing valuable, consistent content across multiple channels can position your brand as a trusted resource, influencing buyers' decisions.
  • Omnichannel Engagement: Combining digital content with in-person events creates a comprehensive strategy that meets buyers where they are, enhancing brand visibility and trust.
  • Data Utilisation: Leveraging data from digital interactions can inform personalised marketing strategies, bridging the gap between marketing and sales.


Conclusion:

To remain competitive, B2B technology companies must adapt their marketing strategies to align with the expectations of younger, digital-savvy buyers. Consistency, value, and strategic content distribution are key to capturing their attention and securing future revenue.

Thanks for listening to The 1% Insight!

The 1% Insight is brought to you by Trend 7!


Keywords: B2B technology marketing, Millennial buyers, Gen Z buyers, digital-first strategy, content marketing, omnichannel engagement, buyer behaviour, revenue risk, decision-makers, marketing strategy.

]]> In this episode of The 1% Insight, we delve into the critical importance of engaging Millennial and Gen Z buyers in the B2B technology sector. As these demographics increasingly dominate decision-making roles, understanding their unique buying behaviours is essential for safeguarding future revenue streams.

Key Points:

  • Demographic Shift: In 2025, Millennials and Gen Z comprise the majority of decision-makers in large B2B transactions. Ignoring their preferences could mean missing out on significant revenue opportunities.
  • Digital-First Approach: Unlike previous generations, these buyers conduct extensive independent research online, often bypassing traditional sales channels. Companies must ensure their digital presence is robust and engaging.
  • Content Strategy: Effective content marketing is crucial. Providing valuable, consistent content across multiple channels can position your brand as a trusted resource, influencing buyers' decisions.
  • Omnichannel Engagement: Combining digital content with in-person events creates a comprehensive strategy that meets buyers where they are, enhancing brand visibility and trust.
  • Data Utilisation: Leveraging data from digital interactions can inform personalised marketing strategies, bridging the gap between marketing and sales.


Conclusion:

To remain competitive, B2B technology companies must adapt their marketing strategies to align with the expectations of younger, digital-savvy buyers. Consistency, value, and strategic content distribution are key to capturing their attention and securing future revenue.

Thanks for listening to The 1% Insight!

The 1% Insight is brought to you by Trend 7!


Keywords: B2B technology marketing, Millennial buyers, Gen Z buyers, digital-first strategy, content marketing, omnichannel engagement, buyer behaviour, revenue risk, decision-makers, marketing strategy.

]]> Jack Regan Buzzsprout-17766128 Mon, 01 Sep 2025 09:00:00 +0100 1008 13 full false How Your B2B Tech Podcast Can Engage Prospects During Long Sales Cycles | #12 How Your B2B Tech Podcast Can Engage Prospects During Long Sales Cycles | #12 Welcome to another episode of The 1% Insight, where we delve into the world of B2B technology marketing. Join host Jack Regan as he uncovers the power of B2B Tech Podcasts in transforming long sales cycles into opportunities for engagement, influence, and trust-building.

Summary:

  • Engage B2B Tech Buyers: In this episode, we explore how B2B technology podcasts can effectively engage prospects during long sales cycles. By providing valuable content, these podcasts keep your brand top of mind without the pressure of direct sales interactions.
  • Appeal to the B2B Buying Committee: Discover strategies for tailoring podcast content to address the diverse needs of stakeholders within a buying committee. By creating episodes that speak directly to different personas, you can effectively communicate your value proposition and influence decision-making.
  • Build Trust & Authority: Learn how featuring customer testimonials and industry experts on your podcast can enhance your brand's credibility. By consistently delivering insightful content, you position your company as a trusted advisor, increasing the likelihood of being the preferred choice when prospects are ready to purchase.

Key Points:

  • Understanding Long Sales Cycles: B2B technology sales cycles can span long periods of time, making it crucial to maintain engagement with prospects who are not always in direct contact with your sales team.
  • Content Repurposing: Leverage podcast content across multiple channels, such as newsletters, blogs, and social media, to maximise reach and engagement.

Conclusion:

A well-executed B2B technology podcast not only supports your sales efforts but also positions your brand as a trusted advisor in the industry. By consistently delivering valuable content, you can influence buying decisions and ensure your company remains the preferred choice when prospects are ready to make a purchase.

Thanks for listening to The 1% Insight!

The 1% Insight is brought to you by Trend 7!

Keywords: B2B technology marketing, sales cycles, podcast engagement, content marketing, buyer personas, trust building, authority, content repurposing.

]]> Welcome to another episode of The 1% Insight, where we delve into the world of B2B technology marketing. Join host Jack Regan as he uncovers the power of B2B Tech Podcasts in transforming long sales cycles into opportunities for engagement, influence, and trust-building.

Summary:

  • Engage B2B Tech Buyers: In this episode, we explore how B2B technology podcasts can effectively engage prospects during long sales cycles. By providing valuable content, these podcasts keep your brand top of mind without the pressure of direct sales interactions.
  • Appeal to the B2B Buying Committee: Discover strategies for tailoring podcast content to address the diverse needs of stakeholders within a buying committee. By creating episodes that speak directly to different personas, you can effectively communicate your value proposition and influence decision-making.
  • Build Trust & Authority: Learn how featuring customer testimonials and industry experts on your podcast can enhance your brand's credibility. By consistently delivering insightful content, you position your company as a trusted advisor, increasing the likelihood of being the preferred choice when prospects are ready to purchase.

Key Points:

  • Understanding Long Sales Cycles: B2B technology sales cycles can span long periods of time, making it crucial to maintain engagement with prospects who are not always in direct contact with your sales team.
  • Content Repurposing: Leverage podcast content across multiple channels, such as newsletters, blogs, and social media, to maximise reach and engagement.

Conclusion:

A well-executed B2B technology podcast not only supports your sales efforts but also positions your brand as a trusted advisor in the industry. By consistently delivering valuable content, you can influence buying decisions and ensure your company remains the preferred choice when prospects are ready to make a purchase.

Thanks for listening to The 1% Insight!

The 1% Insight is brought to you by Trend 7!

Keywords: B2B technology marketing, sales cycles, podcast engagement, content marketing, buyer personas, trust building, authority, content repurposing.

]]> Jack Regan Buzzsprout-17727265 Mon, 25 Aug 2025 08:00:00 +0100 1159 12 full false The Future of B2B Tech Marketing, AI at Global Scale, and Europe’s Innovation Edge: Key Takeaways from Dublin Tech Summit 2025 The Future of B2B Tech Marketing, AI at Global Scale, and Europe’s Innovation Edge: Key Takeaways from Dublin Tech Summit 2025 In this episode, I bring you a concise yet insight-packed breakdown of three of the most talked-about keynotes from Dublin Tech Summit 2025, all through a B2B technology and marketing lens.

Whether you're a tech leader navigating the AI revolution, or a marketer rewriting your go-to-market strategy, this episode will give you the edge. From OpenAI’s global AI outlook to Anthropic’s ethical stance, and a deep dive into how HubSpot and others see B2B MarTech evolving, this is your debrief on where the industry is heading.

🔑 What you’ll learn in this episode:

  1. Scaling AI for Global Impact
    • Insights from Sarah Friar (OpenAI) on the economic and infrastructure demands of AI
    • Why Ireland is uniquely positioned for AI-driven growth
    • The importance of partnerships, hardware, and developer ecosystems
    • The multi-billion dollar reality of building enterprise-grade AI solutions
  2. Building the Next Generation of European AI Innovation
    • Why we’re in a digital renaissance and how startups can stay agile
    • How companies like Intercom and Anthropic are approaching AI integration
    • Navigating regulation (like the EU AI Act) while maintaining innovation
    • Why automating tasks (not jobs) is the realistic, ethical approach
  3. The Next-Gen MarTech Playbook for B2B
    • How AI is redefining the B2B Buying Journey: from linear funnels to multi-threaded research
    • What LLM optimisation is and why it matters to content visibility
    • The rise of Agentic AI, dynamic websites, and personalised experiences at scale
    • The end of third-party cookies and the rise of first-party data
    • Why context is powerful and why marketers must act like orchestrators, not soloists

💡 If you’re in B2B tech or marketing, this episode will help you cut through the noise and understand the strategic shifts shaping the next 12–24 months of growth, personalisation, and competitive advantage.

If you're in B2B Tech, this is for you:

I’ve created a free resource called "Build a B2B Tech Content Strategy That Fuels Your Pipeline", a value-packed 35-minute video and PDF guide that shows how B2B tech companies can turn content into pipeline and demand using social media and podcast marketing.

Actionable insights built for modern B2B marketing.

The 1% Insight is brought to you by Trend 7 Media!


#B2B #b2bmarketing #marketing #contentmarketing #b2bsales #marketingstrategy #technology #b2btech

]]> In this episode, I bring you a concise yet insight-packed breakdown of three of the most talked-about keynotes from Dublin Tech Summit 2025, all through a B2B technology and marketing lens.

Whether you're a tech leader navigating the AI revolution, or a marketer rewriting your go-to-market strategy, this episode will give you the edge. From OpenAI’s global AI outlook to Anthropic’s ethical stance, and a deep dive into how HubSpot and others see B2B MarTech evolving, this is your debrief on where the industry is heading.

🔑 What you’ll learn in this episode:

  1. Scaling AI for Global Impact
    • Insights from Sarah Friar (OpenAI) on the economic and infrastructure demands of AI
    • Why Ireland is uniquely positioned for AI-driven growth
    • The importance of partnerships, hardware, and developer ecosystems
    • The multi-billion dollar reality of building enterprise-grade AI solutions
  2. Building the Next Generation of European AI Innovation
    • Why we’re in a digital renaissance and how startups can stay agile
    • How companies like Intercom and Anthropic are approaching AI integration
    • Navigating regulation (like the EU AI Act) while maintaining innovation
    • Why automating tasks (not jobs) is the realistic, ethical approach
  3. The Next-Gen MarTech Playbook for B2B
    • How AI is redefining the B2B Buying Journey: from linear funnels to multi-threaded research
    • What LLM optimisation is and why it matters to content visibility
    • The rise of Agentic AI, dynamic websites, and personalised experiences at scale
    • The end of third-party cookies and the rise of first-party data
    • Why context is powerful and why marketers must act like orchestrators, not soloists

💡 If you’re in B2B tech or marketing, this episode will help you cut through the noise and understand the strategic shifts shaping the next 12–24 months of growth, personalisation, and competitive advantage.

If you're in B2B Tech, this is for you:

I’ve created a free resource called "Build a B2B Tech Content Strategy That Fuels Your Pipeline", a value-packed 35-minute video and PDF guide that shows how B2B tech companies can turn content into pipeline and demand using social media and podcast marketing.

Actionable insights built for modern B2B marketing.

The 1% Insight is brought to you by Trend 7 Media!


#B2B #b2bmarketing #marketing #contentmarketing #b2bsales #marketingstrategy #technology #b2btech

]]> Jack Regan Buzzsprout-17269509 Mon, 02 Jun 2025 21:00:00 +0100 1265 11 full false Free Resource: Build a B2B Tech Content Strategy That Fuels Your Pipeline Free Resource: Build a B2B Tech Content Strategy That Fuels Your Pipeline The B2B Buying Journey has changed. Has your content strategy?

Modern B2B buyers don’t want to be sold to, they want to be empowered. They’re educating themselves on LinkedIn, listening to podcasts on their commute, and seeking trusted sources before ever talking to sales.

What You’ll Learn:
✅ Why content-led growth is outperforming outdated marketing approaches
✅ How to build a full-funnel strategy mapped to the actual B2B buying journey
✅ Where your buyers actually are, and how to meet them there with the right content
✅ What to track (and what to ignore) when it comes to content KPIs
✅ How to scale content without overwhelming your team
✅ How to turn one podcast episode into an entire content engine
✅ The signals that show your content is truly moving pipeline

This Series is For You If:

  • You’re a marketer at a B2B tech company looking to link content to pipeline
  • You want to move from reactive content creation to strategic execution
  • You need buy-in from leadership and sales to invest in content
  • You’re tired of chasing impressions and want to drive results that convert


Access Today for Free: https://www.trend7m.com/b2btech 

]]> The B2B Buying Journey has changed. Has your content strategy?

Modern B2B buyers don’t want to be sold to, they want to be empowered. They’re educating themselves on LinkedIn, listening to podcasts on their commute, and seeking trusted sources before ever talking to sales.

What You’ll Learn:
✅ Why content-led growth is outperforming outdated marketing approaches
✅ How to build a full-funnel strategy mapped to the actual B2B buying journey
✅ Where your buyers actually are, and how to meet them there with the right content
✅ What to track (and what to ignore) when it comes to content KPIs
✅ How to scale content without overwhelming your team
✅ How to turn one podcast episode into an entire content engine
✅ The signals that show your content is truly moving pipeline

This Series is For You If:

  • You’re a marketer at a B2B tech company looking to link content to pipeline
  • You want to move from reactive content creation to strategic execution
  • You need buy-in from leadership and sales to invest in content
  • You’re tired of chasing impressions and want to drive results that convert


Access Today for Free: https://www.trend7m.com/b2btech 

]]> Jack Regan Buzzsprout-17231549 Tue, 27 May 2025 08:00:00 +0100 113 10 full false Maximising Return on Marketing Investment | Stephen Wilson Downey | #9 Maximising Return on Marketing Investment | Stephen Wilson Downey | #9 Join Jack Regan in this episode of The 1% Insight as he sits down with Stephen Wilson Downey, the co-founder and CEO of Spéire. From his beginnings in culinary studies to now leading a cutting-edge digital marketing agency, Stephen takes us on his inspiring journey of entrepreneurship and innovation.

Insights:

  • Diverse experiences, like Stephen’s journey from culinary arts to digital marketing, can shape innovative career paths.
  • Building strong relationships fosters business success and long-term customer loyalty.
  • Effective marketing starts with deeply understanding customer needs.
  • Defining what a conversion means is essential for measuring campaign success.
  • Organic SEO is a rising priority in digital marketing strategies.
  • AI has the potential to enhance efficiency but must be used thoughtfully and responsibly.
  • Experimentation is key to discovering the best marketing approaches.
  • Clear insights into costs and returns are critical for impactful marketing.
  • The future of marketing lies in AI and data-driven strategies.
  • Adopting a conversion-focused mindset leads to more streamlined and effective campaigns.

Discover the secrets behind Spéire's success, including the art of building strong business relationships, putting customers first, and driving real results in marketing. Plus, don’t miss their deep dive into how AI is transforming marketing strategies and streamlining operations in today’s competitive landscape.

Packed with practical advice and forward-thinking ideas, this episode is a must-listen for anyone looking to stay ahead in the world of Marketing.

The 1% Insight is brought to you by Trend 7 Media, learn how they are Building The B2B Tech Brands of The Future: https://www.trend7m.com/

]]> Join Jack Regan in this episode of The 1% Insight as he sits down with Stephen Wilson Downey, the co-founder and CEO of Spéire. From his beginnings in culinary studies to now leading a cutting-edge digital marketing agency, Stephen takes us on his inspiring journey of entrepreneurship and innovation.

Insights:

  • Diverse experiences, like Stephen’s journey from culinary arts to digital marketing, can shape innovative career paths.
  • Building strong relationships fosters business success and long-term customer loyalty.
  • Effective marketing starts with deeply understanding customer needs.
  • Defining what a conversion means is essential for measuring campaign success.
  • Organic SEO is a rising priority in digital marketing strategies.
  • AI has the potential to enhance efficiency but must be used thoughtfully and responsibly.
  • Experimentation is key to discovering the best marketing approaches.
  • Clear insights into costs and returns are critical for impactful marketing.
  • The future of marketing lies in AI and data-driven strategies.
  • Adopting a conversion-focused mindset leads to more streamlined and effective campaigns.

Discover the secrets behind Spéire's success, including the art of building strong business relationships, putting customers first, and driving real results in marketing. Plus, don’t miss their deep dive into how AI is transforming marketing strategies and streamlining operations in today’s competitive landscape.

Packed with practical advice and forward-thinking ideas, this episode is a must-listen for anyone looking to stay ahead in the world of Marketing.

The 1% Insight is brought to you by Trend 7 Media, learn how they are Building The B2B Tech Brands of The Future: https://www.trend7m.com/

]]> Jack Regan Buzzsprout-16221754 Thu, 05 Dec 2024 05:00:00 +0000 1309 9 full false Entering The New Era of Research Insights | Eugene Murphy | #8 Entering The New Era of Research Insights | Eugene Murphy | #8 Join us for an inspiring conversation with Eugene Murphy, Founder and CEO of Indeemo, as he shares his entrepreneurial journey and the pivotal moments that shaped his success. In this episode, Eugene discusses the challenges of launching a startup, the importance of pivoting to meet market demands, and why understanding customer needs is essential for thriving in today’s competitive landscape.

Discover what is transforming market research and learn actionable strategies to navigate these changes in 2024. Whether you’re a B2B marketer or a business leader seeking innovative approaches, Eugene’s insights on bootstrapping, team building, and leveraging customer feedback will equip you with tools to drive success.

Key Topics Covered:

  • The importance of market research in product development
  • How AI and social media are reshaping consumer behaviour
  • Practical strategies for overcoming early startup challenges
  • The power of engaging directly with customers for growth
  • Lessons on pivoting to meet evolving market needs

Don’t miss this episode filled with expert advice and real-world lessons for thriving in the ever-changing business landscape. Perfect for marketers, entrepreneurs, and business leaders passionate about driving innovation and understanding customer decision-making in the digital age.

Connect with Eugene on LinkedIn: https://www.linkedin.com/in/eugenecmurphy/
Connect with me on LinkedIn: https://www.linkedin.com/in/jackregan7/

The 1% Insight is brought to you by Trend 7 Media, learn how they are Building the B2B Tech Brands of The Future: https://www.trend7m.com/

]]> Join us for an inspiring conversation with Eugene Murphy, Founder and CEO of Indeemo, as he shares his entrepreneurial journey and the pivotal moments that shaped his success. In this episode, Eugene discusses the challenges of launching a startup, the importance of pivoting to meet market demands, and why understanding customer needs is essential for thriving in today’s competitive landscape.

Discover what is transforming market research and learn actionable strategies to navigate these changes in 2024. Whether you’re a B2B marketer or a business leader seeking innovative approaches, Eugene’s insights on bootstrapping, team building, and leveraging customer feedback will equip you with tools to drive success.

Key Topics Covered:

  • The importance of market research in product development
  • How AI and social media are reshaping consumer behaviour
  • Practical strategies for overcoming early startup challenges
  • The power of engaging directly with customers for growth
  • Lessons on pivoting to meet evolving market needs

Don’t miss this episode filled with expert advice and real-world lessons for thriving in the ever-changing business landscape. Perfect for marketers, entrepreneurs, and business leaders passionate about driving innovation and understanding customer decision-making in the digital age.

Connect with Eugene on LinkedIn: https://www.linkedin.com/in/eugenecmurphy/
Connect with me on LinkedIn: https://www.linkedin.com/in/jackregan7/

The 1% Insight is brought to you by Trend 7 Media, learn how they are Building the B2B Tech Brands of The Future: https://www.trend7m.com/

]]> Jack Regan Buzzsprout-16134927 Wed, 20 Nov 2024 05:00:00 +0000 1816 8 full false Building a Winning Team Online: The Power of Content & Social Media for Soccer Clubs | Aaron Howey | #7 Building a Winning Team Online: The Power of Content & Social Media for Soccer Clubs | Aaron Howey | #7 In this episode, we explore the intersection of sports and digital creativity with Aaron Howey, the creative force behind Cork City Football Club’s online presence.  
Aaron shares his inspiring journey from experimenting with design software as a hobby to building a career in the fast-paced world of sports marketing. Drawing from his own experiences, he discusses how he adapted to challenges in the industry and how these challenges drove him to stay ahead of trends in digital design.

Aaron reveals the keys to building a loyal fan base online, with insights into the growing role of video content and how clubs can use it to enhance fan engagement. He also talks about the importance of keeping content fresh and authentic, offering tips on balancing consistency with innovation to keep fans engaged and excited.

Key Takeaways:

  • Sports Marketing Career: Turning a passion for graphic design into a career in sports marketing.
  • Staying Current: Adapting to new techniques and trends to remain competitive in sports media.
  • Power of Video: Leveraging video content to captivate fans and build strong, lasting engagement.
  • Fan Engagement: Strategies for consistency and creativity to retain and grow a fanbase online.

Perfect for marketers, sports marketers, designers, and fans alike, this episode offers a playbook for creative success in the competitive world of sports media!

Connect with Aaron on LinkedIn: https://www.linkedin.com/in/aaronhowey/
Connect with me on LinkedIn: https://www.linkedin.com/in/jackregan7/

The 1% Insight is brought to you by Trend 7 Media, learn more about how they are building the B2B Tech brands of the future: https://www.trend7m.com/

]]> In this episode, we explore the intersection of sports and digital creativity with Aaron Howey, the creative force behind Cork City Football Club’s online presence.  
Aaron shares his inspiring journey from experimenting with design software as a hobby to building a career in the fast-paced world of sports marketing. Drawing from his own experiences, he discusses how he adapted to challenges in the industry and how these challenges drove him to stay ahead of trends in digital design.

Aaron reveals the keys to building a loyal fan base online, with insights into the growing role of video content and how clubs can use it to enhance fan engagement. He also talks about the importance of keeping content fresh and authentic, offering tips on balancing consistency with innovation to keep fans engaged and excited.

Key Takeaways:

  • Sports Marketing Career: Turning a passion for graphic design into a career in sports marketing.
  • Staying Current: Adapting to new techniques and trends to remain competitive in sports media.
  • Power of Video: Leveraging video content to captivate fans and build strong, lasting engagement.
  • Fan Engagement: Strategies for consistency and creativity to retain and grow a fanbase online.

Perfect for marketers, sports marketers, designers, and fans alike, this episode offers a playbook for creative success in the competitive world of sports media!

Connect with Aaron on LinkedIn: https://www.linkedin.com/in/aaronhowey/
Connect with me on LinkedIn: https://www.linkedin.com/in/jackregan7/

The 1% Insight is brought to you by Trend 7 Media, learn more about how they are building the B2B Tech brands of the future: https://www.trend7m.com/

]]> Jack Regan Buzzsprout-16063687 Thu, 07 Nov 2024 09:00:00 +0000 1718 7 full false The Value of Content in B2B Marketing | James McCarthy | #6 The Value of Content in B2B Marketing | James McCarthy | #6 In this episode, we talk with James McCarthy, Marketing Programs Manager at Workvivo by Zoom, as he takes us through his marketing career journey and shares valuable insights into the power of mindset in building a successful marketing career. James emphasises the importance of having a growth mindset, learning from failures, and being open to taking risks in the dynamic world of B2B marketing.

James explores the key role of content marketing in the B2B space, focusing on building meaningful connections by understanding your audience's pain points. He also highlights LinkedIn as a game-changing platform for B2B companies, stressing the value of personal pages to build trust and authority with potential clients.

Listeners will learn how to leverage LinkedIn to grow their online presence and why consistently posting content is crucial for B2B success. Whether you're new to B2B marketing or looking to enhance your strategy, this episode is packed with practical tips and expert advice.

Key Takeaways:

  • Develop a growth mindset to embrace failures, take risks, and accelerate your marketing career.
  • Focus on building connections and addressing audience pain points in B2B marketing.
  • Use LinkedIn effectively to establish trust and grow your online presence, with an emphasis on the power of personal pages.
  • Prioritise content that evokes emotion and connection, with simple designs and compelling copy.
  • Start posting consistently on LinkedIn to elevate your B2B marketing efforts.

Join us as James McCarthy shares how B2B marketers can stay ahead by adopting the right mindset and leveraging the power of LinkedIn!

Connect with James on LinkedIn: https://www.linkedin.com/in/james-mccarthy10/

Connect with me on LinkedIn: https://www.linkedin.com/in/jackregan7/

The 1% Insight is brought to you by Trend 7 Media, learn more about how they are building the B2B Tech Brands of The Future: https://www.trend7m.com/

]]> In this episode, we talk with James McCarthy, Marketing Programs Manager at Workvivo by Zoom, as he takes us through his marketing career journey and shares valuable insights into the power of mindset in building a successful marketing career. James emphasises the importance of having a growth mindset, learning from failures, and being open to taking risks in the dynamic world of B2B marketing.

James explores the key role of content marketing in the B2B space, focusing on building meaningful connections by understanding your audience's pain points. He also highlights LinkedIn as a game-changing platform for B2B companies, stressing the value of personal pages to build trust and authority with potential clients.

Listeners will learn how to leverage LinkedIn to grow their online presence and why consistently posting content is crucial for B2B success. Whether you're new to B2B marketing or looking to enhance your strategy, this episode is packed with practical tips and expert advice.

Key Takeaways:

  • Develop a growth mindset to embrace failures, take risks, and accelerate your marketing career.
  • Focus on building connections and addressing audience pain points in B2B marketing.
  • Use LinkedIn effectively to establish trust and grow your online presence, with an emphasis on the power of personal pages.
  • Prioritise content that evokes emotion and connection, with simple designs and compelling copy.
  • Start posting consistently on LinkedIn to elevate your B2B marketing efforts.

Join us as James McCarthy shares how B2B marketers can stay ahead by adopting the right mindset and leveraging the power of LinkedIn!

Connect with James on LinkedIn: https://www.linkedin.com/in/james-mccarthy10/

Connect with me on LinkedIn: https://www.linkedin.com/in/jackregan7/

The 1% Insight is brought to you by Trend 7 Media, learn more about how they are building the B2B Tech Brands of The Future: https://www.trend7m.com/

]]> Jack Regan Buzzsprout-15982984 Thu, 24 Oct 2024 09:00:00 +0100 1702 6 full false Enhancing Marketing Strategies with AI | Roisin Bennett | #5 Enhancing Marketing Strategies with AI | Roisin Bennett | #5 In this insightful episode, we sit down with Roisin Bennett, CEO of MarketingMentors, as she shares her entrepreneurial journey and expertise in the world of marketing. Roisin dives into the crucial role of marketing support for startups and why businesses must adapt to the ever-changing digital landscape. She also explores the growing influence of AI in marketing, from personalisation and content creation to customer service.

Listeners will gain valuable insights into how AI can revolutionise marketing strategies, while also addressing the ethical concerns around AI-generated content. Roisin emphasises the importance of building a strong marketing foundation, including defining target audiences and refining brand messaging, before incorporating AI tools.

Whether you're a startup founder or a seasoned marketer, this episode is packed with actionable takeaways on how to stay ahead of industry trends, leverage AI tools, and build a marketing strategy that stands the test of time.

Key Takeaways:

  • Embrace change and adapt in the digital marketing landscape to stay competitive.
  • Learn how to use AI for personalisation, content creation, and improving customer service.
  • Establish a strong marketing foundation before diving into AI tools.
  • Stay up-to-date with AI advancements and continue learning from industry experts.

Tune in to explore how you can elevate your marketing game with AI and strategic insights from Roisin Bennett!

Connect with Roisin on LinkedIn: https://www.linkedin.com/in/marketingmentors/

Connect with me on LinkedIn: https://www.linkedin.com/in/jackregan7/

The 1% Insight is brought to you by Trend 7 Media, learn more about how they are building the B2B Tech Brands of The Future: https://www.trend7m.com/

]]> In this insightful episode, we sit down with Roisin Bennett, CEO of MarketingMentors, as she shares her entrepreneurial journey and expertise in the world of marketing. Roisin dives into the crucial role of marketing support for startups and why businesses must adapt to the ever-changing digital landscape. She also explores the growing influence of AI in marketing, from personalisation and content creation to customer service.

Listeners will gain valuable insights into how AI can revolutionise marketing strategies, while also addressing the ethical concerns around AI-generated content. Roisin emphasises the importance of building a strong marketing foundation, including defining target audiences and refining brand messaging, before incorporating AI tools.

Whether you're a startup founder or a seasoned marketer, this episode is packed with actionable takeaways on how to stay ahead of industry trends, leverage AI tools, and build a marketing strategy that stands the test of time.

Key Takeaways:

  • Embrace change and adapt in the digital marketing landscape to stay competitive.
  • Learn how to use AI for personalisation, content creation, and improving customer service.
  • Establish a strong marketing foundation before diving into AI tools.
  • Stay up-to-date with AI advancements and continue learning from industry experts.

Tune in to explore how you can elevate your marketing game with AI and strategic insights from Roisin Bennett!

Connect with Roisin on LinkedIn: https://www.linkedin.com/in/marketingmentors/

Connect with me on LinkedIn: https://www.linkedin.com/in/jackregan7/

The 1% Insight is brought to you by Trend 7 Media, learn more about how they are building the B2B Tech Brands of The Future: https://www.trend7m.com/

]]> Jack Regan Buzzsprout-15937251 Thu, 17 Oct 2024 05:00:00 +0100 2120 5 full false The New B2B Content Marketing Playbook | Pierre Herubel | #4 The New B2B Content Marketing Playbook | Pierre Herubel | #4 Summary:
In this episode, we dive deep into what’s working for B2B companies in 2024 and how businesses can adapt to an evolving digital landscape. Pierre, a leading expert in B2B marketing, shares invaluable insights from his journey of scaling his agency to $1M and beyond.

Tune in to hear:
🔹 Top-performing strategies in B2B marketing this year
🔹 Lessons from scaling an agency—hiring, culture, and leadership
🔹 The shift from traditional outbound to self-serve marketing
🔹 Practical tips for B2B marketers to stand out with content marketing

Pierre’s background includes working for the French Ministry of Foreign Affairs and advising the European Union, making his perspective uniquely global. He underscores the value of case studies for proving service effectiveness and explains how to build trust through content on platforms like LinkedIn, Substack, YouTube, and Podcasts.

From understanding your audience to creating a comprehensive B2B content strategy, Pierre’s advice is a must-listen for anyone looking to grow their B2B business online.

Key Takeaway: Always start with your customers and their problems. That’s the foundation of effective B2B marketing.

Connect with Pierre on LinkedIn: https://www.linkedin.com/in/pierre-herubel-540b3949/

Connect with me on LinkedIn: https://www.linkedin.com/in/jackregan7/

The 1% Insight is brought to you by Trend 7 Media, building the B2B Tech Brands of The Future: https://www.trend7m.com/ 

]]> Summary:
In this episode, we dive deep into what’s working for B2B companies in 2024 and how businesses can adapt to an evolving digital landscape. Pierre, a leading expert in B2B marketing, shares invaluable insights from his journey of scaling his agency to $1M and beyond.

Tune in to hear:
🔹 Top-performing strategies in B2B marketing this year
🔹 Lessons from scaling an agency—hiring, culture, and leadership
🔹 The shift from traditional outbound to self-serve marketing
🔹 Practical tips for B2B marketers to stand out with content marketing

Pierre’s background includes working for the French Ministry of Foreign Affairs and advising the European Union, making his perspective uniquely global. He underscores the value of case studies for proving service effectiveness and explains how to build trust through content on platforms like LinkedIn, Substack, YouTube, and Podcasts.

From understanding your audience to creating a comprehensive B2B content strategy, Pierre’s advice is a must-listen for anyone looking to grow their B2B business online.

Key Takeaway: Always start with your customers and their problems. That’s the foundation of effective B2B marketing.

Connect with Pierre on LinkedIn: https://www.linkedin.com/in/pierre-herubel-540b3949/

Connect with me on LinkedIn: https://www.linkedin.com/in/jackregan7/

The 1% Insight is brought to you by Trend 7 Media, building the B2B Tech Brands of The Future: https://www.trend7m.com/ 

]]> Jack Regan Buzzsprout-15847417 Tue, 01 Oct 2024 08:00:00 +0100 1833 4 full false Using Digital PR & SEO To Grow Your Business | Mícheál Brennan | #3 Using Digital PR & SEO To Grow Your Business | Mícheál Brennan | #3 In this episode, we sit down with Mícheál Brennan, a seasoned expert in the fields of Public Relations (PR), Digital PR, and Search Engine Optimization (SEO), to explore the pivotal role these elements play in today’s business environment. Mícheál takes us through his dynamic career journey, sharing invaluable lessons learned along the way.

Listeners will gain a deep understanding of how traditional PR has evolved in the digital age and how businesses can leverage Digital PR strategies to build brand reputation, enhance online visibility, and drive organic traffic.

Mícheál also delves into the intricacies of SEO, explaining how it intertwines with PR to create a powerful synergy that can significantly boost a company’s online presence.

Whether you're a business owner, marketing professional, or aspiring PR specialist, this episode is packed with actionable insights on how to navigate the ever-changing digital landscape. Learn how to effectively integrate PR, Digital PR, and SEO into your marketing strategy to stay ahead of the competition.

Connect with Mícheál on LinkedIn: https://www.linkedin.com/in/ppc-seo-cro-expert/ 

Connect with me on LinkedIn: https://www.linkedin.com/in/jackregan7/

The 1% Insight is brought to you by Trend 7 Media, learn more today: https://www.trend7m.com/

If you found this episode valuable, we'd appreciate you rating this podcast with a review!

]]> In this episode, we sit down with Mícheál Brennan, a seasoned expert in the fields of Public Relations (PR), Digital PR, and Search Engine Optimization (SEO), to explore the pivotal role these elements play in today’s business environment. Mícheál takes us through his dynamic career journey, sharing invaluable lessons learned along the way.

Listeners will gain a deep understanding of how traditional PR has evolved in the digital age and how businesses can leverage Digital PR strategies to build brand reputation, enhance online visibility, and drive organic traffic.

Mícheál also delves into the intricacies of SEO, explaining how it intertwines with PR to create a powerful synergy that can significantly boost a company’s online presence.

Whether you're a business owner, marketing professional, or aspiring PR specialist, this episode is packed with actionable insights on how to navigate the ever-changing digital landscape. Learn how to effectively integrate PR, Digital PR, and SEO into your marketing strategy to stay ahead of the competition.

Connect with Mícheál on LinkedIn: https://www.linkedin.com/in/ppc-seo-cro-expert/ 

Connect with me on LinkedIn: https://www.linkedin.com/in/jackregan7/

The 1% Insight is brought to you by Trend 7 Media, learn more today: https://www.trend7m.com/

If you found this episode valuable, we'd appreciate you rating this podcast with a review!

]]> Jack Regan Buzzsprout-15682059 Tue, 03 Sep 2024 05:00:00 +0100 1869 3 full false Mastering Performance Marketing: The Relationship Between Paid Media & Content Creation | Jen Bryan | #2 Mastering Performance Marketing: The Relationship Between Paid Media & Content Creation | Jen Bryan | #2 In this episode, we speak with Jen Bryan, a leading performance marketer, to explore her journey from studying government and public policy to becoming a powerhouse in digital marketing. Jen shares how her early experiences at the Chamber of Commerce and a digital marketing agency laid the foundation for her entrepreneurial ventures.

Jen takes us behind the scenes of launching her own agency, JDigital, and the strategic decision to merge with Velocity Growth. She candidly discusses the challenges of breaking into the competitive US market, emphasizing the importance of confidence, cultural adaptation, and building strong client relationships.

Jen also dives into the latest trends in performance marketing and content creation, offering valuable insights on navigating the complexities of search engine advertising and social media advertising. She explains how understanding the problem-solution fit is crucial for success in these areas.

As AI continues to transform the marketing landscape, Jen discusses its role as a powerful tool for marketers and shares her predictions for the future of the industry. Additionally, she highlights the essential communication skills every marketer needs to thrive in a rapidly changing environment.

In an exciting announcement, Jen introduces Lemon 7, her new Irish agency dedicated to performance marketing. Tune in to hear her story, learn from her experiences, and gain actionable advice on succeeding in today’s digital marketing world.

  • Connect with Jen on LinkedIn: https://www.linkedin.com/in/jenniferbryan1/ 
  • Jen's Instagram: @jenbryan._

Connect with me on LinkedIn: https://www.linkedin.com/in/jackregan7/

The 1% Insight is brought to you by Trend 7 Media. Learn more here: https://www.trend7m.com/ 

If you found this podcast valuable, we appreciate you rating this podcast with a review!

]]> In this episode, we speak with Jen Bryan, a leading performance marketer, to explore her journey from studying government and public policy to becoming a powerhouse in digital marketing. Jen shares how her early experiences at the Chamber of Commerce and a digital marketing agency laid the foundation for her entrepreneurial ventures.

Jen takes us behind the scenes of launching her own agency, JDigital, and the strategic decision to merge with Velocity Growth. She candidly discusses the challenges of breaking into the competitive US market, emphasizing the importance of confidence, cultural adaptation, and building strong client relationships.

Jen also dives into the latest trends in performance marketing and content creation, offering valuable insights on navigating the complexities of search engine advertising and social media advertising. She explains how understanding the problem-solution fit is crucial for success in these areas.

As AI continues to transform the marketing landscape, Jen discusses its role as a powerful tool for marketers and shares her predictions for the future of the industry. Additionally, she highlights the essential communication skills every marketer needs to thrive in a rapidly changing environment.

In an exciting announcement, Jen introduces Lemon 7, her new Irish agency dedicated to performance marketing. Tune in to hear her story, learn from her experiences, and gain actionable advice on succeeding in today’s digital marketing world.

  • Connect with Jen on LinkedIn: https://www.linkedin.com/in/jenniferbryan1/ 
  • Jen's Instagram: @jenbryan._

Connect with me on LinkedIn: https://www.linkedin.com/in/jackregan7/

The 1% Insight is brought to you by Trend 7 Media. Learn more here: https://www.trend7m.com/ 

If you found this podcast valuable, we appreciate you rating this podcast with a review!

]]> Jack Regan Buzzsprout-15569918 Tue, 13 Aug 2024 06:00:00 +0100 2741 2 full false Building Your B2B Marketing Function | Alan Gleeson | #1 Building Your B2B Marketing Function | Alan Gleeson | #1 If you are a B2B Marketer or B2B Company, this episode is for you!

Alan Gleeson, a B2B marketing consultant specialising in SaaS, discusses his journey in B2B marketing and the changes in the digital landscape.

He highlights the challenges faced by B2B brands, such as resource constraints and the need for adequate budgets.

Alan emphasises the importance of building relationships and personal branding in B2B marketing. He also discusses the potential of AI in B2B marketing, suggesting that it can be used for internal efficiency and time-saving tasks.

Alan predicts that short-form content and video will become more prevalent in the future!

  • Alan's LinkedIn: https://www.linkedin.com/in/alangleeson/ 

Connect with me on LinkedIn:

  • Jack Regan: https://www.linkedin.com/in/jackregan7/

My Website: https://www.trend7m.com/ 

The 1% Insight is brought to you & sponsored by Trend 7 Media

]]> If you are a B2B Marketer or B2B Company, this episode is for you!

Alan Gleeson, a B2B marketing consultant specialising in SaaS, discusses his journey in B2B marketing and the changes in the digital landscape.

He highlights the challenges faced by B2B brands, such as resource constraints and the need for adequate budgets.

Alan emphasises the importance of building relationships and personal branding in B2B marketing. He also discusses the potential of AI in B2B marketing, suggesting that it can be used for internal efficiency and time-saving tasks.

Alan predicts that short-form content and video will become more prevalent in the future!

  • Alan's LinkedIn: https://www.linkedin.com/in/alangleeson/ 

Connect with me on LinkedIn:

  • Jack Regan: https://www.linkedin.com/in/jackregan7/

My Website: https://www.trend7m.com/ 

The 1% Insight is brought to you & sponsored by Trend 7 Media

]]> Jack Regan Buzzsprout-15509232 Thu, 01 Aug 2024 06:00:00 +0100 1965 1 full false Intro | The 1% Insight Intro | The 1% Insight Welcome to "The 1% Insight", we bring you exclusive access to the marketing strategies and insights from some of the world's best Entrepreneurs, CMOs & Marketing Professionals!

Each episode, we delve into the cutting-edge Marketing techniques and innovative ideas that have led these people to success within their business and industry.

We go beyond the surface to reveal the small yet impactful changes that have made a significant difference in their journeys.

Join us for in-depth conversations with people across B2B Marketing, Social Media Marketing, Content Marketing, SEO, Paid Advertising, PR, and beyond.

Gain insider access to the minds shaping the future of marketing and discover how "The 1%" think, strategise, and execute.

The 1% Insight is your ultimate guide to learning how Marketing can impact your business!

Learn how “The 1%” think & operate!

The 1% Insight is brought to you & sponsored by Trend 7 Media. 

]]> Welcome to "The 1% Insight", we bring you exclusive access to the marketing strategies and insights from some of the world's best Entrepreneurs, CMOs & Marketing Professionals!

Each episode, we delve into the cutting-edge Marketing techniques and innovative ideas that have led these people to success within their business and industry.

We go beyond the surface to reveal the small yet impactful changes that have made a significant difference in their journeys.

Join us for in-depth conversations with people across B2B Marketing, Social Media Marketing, Content Marketing, SEO, Paid Advertising, PR, and beyond.

Gain insider access to the minds shaping the future of marketing and discover how "The 1%" think, strategise, and execute.

The 1% Insight is your ultimate guide to learning how Marketing can impact your business!

Learn how “The 1%” think & operate!

The 1% Insight is brought to you & sponsored by Trend 7 Media. 

]]> Jack Regan Buzzsprout-15498789 Tue, 30 Jul 2024 08:00:00 +0100 50 1 full false