Calligraphy Biz Corner Thu, 27 Aug 2026 10:52:51 -0600 https://www.calligraphybizcorner.com en-us © 2026 Calligraphy Biz Corner yes Support this Podcast 9a0b67aa-f747-5947-b99f-7631645476de Shaochen Wu episodic false Have you been itching to turn your creative passion into a business? You're in the right place! I'm Shaochen, a full-time calligrapher and business coach who built my dream calligraphy business from scratch, and I'm spilling the ink on how you can too! 

 

On Calligraphy Biz Corner, I'll help you navigate the maze of running a creative business, with real-life strategy and mindset magic. With years of experience working with wedding, luxury, and corporate clients, while mentoring hundreds of calligraphers along the way, I know what it takes to build a business that goes the distance.

 

I'm here to empower you to thrive as an artist and be confident as an entrepreneur. Let's uncover the business that supports the life YOU want and leave the overwhelm and imposter syndrome behind. Your solopreneur journey is about to get less lonely and more fun - welcome to my corner! 

]]> Buzzsprout (https://www.buzzsprout.com) calligraphy business, creative business, female entrepreneurs, wedding calligraphy, small business mindset, small business tips Shaochen Wu https://storage.buzzsprout.com/o06z7gcrqau2th3mv0wopm7r3mqj?.jpg Calligraphy Biz Corner https://www.calligraphybizcorner.com Alane Gianetti Shaochen Wu 40. Pivoting Into a Booked Out Business She Loves with Kristine Paeste of Kristine P. Calligraphy 40. Pivoting Into a Booked Out Business She Loves with Kristine Paeste of Kristine P. Calligraphy I'm so excited to have Kristine of Kristine P. Calligraphy on as our first guest interview in a year! Kristine's story is a perfect example of how a business can transform based on your interests, your physical wellbeing, and what season of life you're in. From chalkboard signs to digital templates to now running a full-service, large-scale wedding signage business, Kristine walks us through every pivot — including the moment in 2025 when she was ready to give up entirely, and how joining my CEO Partner 1:1 coaching program helped her completely reposition her business, leading to a booked-out 2026.

In this episode, we cover:

  • How Kristine's business evolved from a 2017 hobby into full-service wedding signage today
  • Why hand pain and burnout led her to pivot into a passive digital template shop — and why that pivot didn't stick
  • The moment she realized large-scale signage installs were her true passion (and the family connection behind it)
  • What we worked on inside the CEO Partner coaching program to rebuild her positioning, pricing, and clientele in just 12 weeks
  • Kristine's advice on whether a coaching program is worth it 

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]]> I'm so excited to have Kristine of Kristine P. Calligraphy on as our first guest interview in a year! Kristine's story is a perfect example of how a business can transform based on your interests, your physical wellbeing, and what season of life you're in. From chalkboard signs to digital templates to now running a full-service, large-scale wedding signage business, Kristine walks us through every pivot — including the moment in 2025 when she was ready to give up entirely, and how joining my CEO Partner 1:1 coaching program helped her completely reposition her business, leading to a booked-out 2026.

In this episode, we cover:

  • How Kristine's business evolved from a 2017 hobby into full-service wedding signage today
  • Why hand pain and burnout led her to pivot into a passive digital template shop — and why that pivot didn't stick
  • The moment she realized large-scale signage installs were her true passion (and the family connection behind it)
  • What we worked on inside the CEO Partner coaching program to rebuild her positioning, pricing, and clientele in just 12 weeks
  • Kristine's advice on whether a coaching program is worth it 

🔗 Links mentioned in this episode:

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]]> Shaochen Buzzsprout-19700775 Tue, 25 Aug 2026 11:00:00 -0600 3003 1 40 full false 39. Expand Your Revenue Through Live Event Artistry 39. Expand Your Revenue Through Live Event Artistry Clients and brands are seeking out live event artists like never before, creating a booming new revenue opportunity for calligraphers, engravers, and other creative entrepreneurs. If you're looking to add an income stream that can bring several thousands of dollars per month, this is it.

In this training, you'll learn how to add take your calligraphy, engraving, bottle painting, watercolor portraits, or other art form from your studio, to performing in front of guests. 

We'll cover:

  • How to find and reach your ideal live event clients (including corporate clients, brand activations, and weddings)
  • The best pricing strategy for live events, which increased my rates by 30% without losing bookings
  • The steps to making your first live event a success

Whether you're a calligrapher looking to diversify, an engraver wanting to break into events, or a creative entrepreneur exploring live art as a business, this episode will show you how to turn your artistic skill into a scalable, sustainable income stream.

Download the Freebie: Live Events Supplies Guide

Get the best deal when the Live Events Course launches: Join the Waitlist

Support the show

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]]> Clients and brands are seeking out live event artists like never before, creating a booming new revenue opportunity for calligraphers, engravers, and other creative entrepreneurs. If you're looking to add an income stream that can bring several thousands of dollars per month, this is it.

In this training, you'll learn how to add take your calligraphy, engraving, bottle painting, watercolor portraits, or other art form from your studio, to performing in front of guests. 

We'll cover:

  • How to find and reach your ideal live event clients (including corporate clients, brand activations, and weddings)
  • The best pricing strategy for live events, which increased my rates by 30% without losing bookings
  • The steps to making your first live event a success

Whether you're a calligrapher looking to diversify, an engraver wanting to break into events, or a creative entrepreneur exploring live art as a business, this episode will show you how to turn your artistic skill into a scalable, sustainable income stream.

Download the Freebie: Live Events Supplies Guide

Get the best deal when the Live Events Course launches: Join the Waitlist

Support the show

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]]> Shaochen Buzzsprout-19663604 Tue, 18 Aug 2026 06:00:00 -0600 1779 1 39 full false 38. New Look, Same Heart: A Fresh Chapter for Calligraphy Biz Corner 38. New Look, Same Heart: A Fresh Chapter for Calligraphy Biz Corner Introducing a new look for Calligraphy Biz Corner! I hope the art reflects how I want this show to make business feel for you - easier and lighter, with more room to play and experiment. And you're not building this thing alone, because when you're tuning in, you've got a whole community of calligraphers and creatives learning right alongside you. My mission on the show and as a business coach is to empower you to not only thrive as an artist, but be confident as an entrepreneur.

Tune in to learn more about your host, Shaochen (that's me!) and what's in store for Calligraphy Biz Corner! 

CLICK HERE TO GET A COFFEE ON ME!

How to use: Show the barcode at Starbucks to pay. Snap a photo of your treat, post to your Instagram story and tag me @calligraphybizcorner! 

One drink or snack per person please. First come first served, once the gift card is out, it's out!  

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]]> Introducing a new look for Calligraphy Biz Corner! I hope the art reflects how I want this show to make business feel for you - easier and lighter, with more room to play and experiment. And you're not building this thing alone, because when you're tuning in, you've got a whole community of calligraphers and creatives learning right alongside you. My mission on the show and as a business coach is to empower you to not only thrive as an artist, but be confident as an entrepreneur.

Tune in to learn more about your host, Shaochen (that's me!) and what's in store for Calligraphy Biz Corner! 

CLICK HERE TO GET A COFFEE ON ME!

How to use: Show the barcode at Starbucks to pay. Snap a photo of your treat, post to your Instagram story and tag me @calligraphybizcorner! 

One drink or snack per person please. First come first served, once the gift card is out, it's out!  

Support the show

👩‍💻 Learn From Me:

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]]> Shaochen Buzzsprout-19662223 Tue, 18 Aug 2026 06:00:00 -0600 282 1 38 full false 37. I Booked an Engraving Gig Before Learning to Engrave - When to Say Yes to Something New 37. I Booked an Engraving Gig Before Learning to Engrave - When to Say Yes to Something New Have you ever gotten an inquiry that you just knew you couldn't turn down, even though you'd never done that exact thing before? That's what happened when I booked my first live engraving event - without ever having touched an engraver. 

In this episode, I'm sharing the full story of how I said yes to an engraving live event, learned to engrave in one week, and pulled off a wildly successful event. I'm sharing what that experience and other similar experiences have taught me about putting an idea into action fast for your business. 

This isn't about winging it. It's about knowing when you have the skills to go for it, and deciding that you're ready.

In this episode we talk about:

  • How to confidently take on something new, without taking on too much risk
  • Why readiness is a decision, not a feeling
  • The key to booking jobs you've never done before

🔗 Links to resources mentioned in this episode:

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]]> Have you ever gotten an inquiry that you just knew you couldn't turn down, even though you'd never done that exact thing before? That's what happened when I booked my first live engraving event - without ever having touched an engraver. 

In this episode, I'm sharing the full story of how I said yes to an engraving live event, learned to engrave in one week, and pulled off a wildly successful event. I'm sharing what that experience and other similar experiences have taught me about putting an idea into action fast for your business. 

This isn't about winging it. It's about knowing when you have the skills to go for it, and deciding that you're ready.

In this episode we talk about:

  • How to confidently take on something new, without taking on too much risk
  • Why readiness is a decision, not a feeling
  • The key to booking jobs you've never done before

🔗 Links to resources mentioned in this episode:

Support the show

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]]> Shaochen Buzzsprout-19207569 Tue, 19 May 2026 23:00:00 -0600 758 1 37 full false 36. The Messy Middle of Creative Entrepreneurship 36. The Messy Middle of Creative Entrepreneurship We’re back with a real, honest, and slightly emotional life + business update. This one’s going to feel a little different than our usual episodes, but these are the conversations that matter just as much as business strategy.

If you’re in a season where your calligraphy business or creative business feels a little… unclear, messy, or like you’re outgrowing things faster than you can keep up with, this episode is going to resonate.

We’re pulling back the curtain and sharing what’s actually been happening behind the scenes, why we took a break, and what this next chapter looks like for both of us. From big life changes to making those “I know this is right, but it still feels hard” decisions, this conversation is all about the real side of creative entrepreneurship—not just the highlight reel. 

We’re diving into what it really looks like to grow and evolve a creative business, including stepping into the “messy middle” where things feel unclear, uncomfortable, and uncertain—but also full of potential. The part no one really prepares you for. Tune in if you’ve ever questioned your direction, felt pulled between multiple paths, or wondered how to create a business that truly supports your life.

What we get into in this episode:

  •  What calligraphy business growth actually looks like 
  •  The “messy middle” of creative entrepreneurship and why it’s actually a good thing 
  •  Making big CEO decisions in your creative business (even when you don’t feel ready) 
  •  Letting go of things you love so you can grow 
  •  Building a creative business that actually supports your life—not the other way around 
  •  Why not having all the answers is… kind of the whole point 

This episode is a reminder that calligraphy business growth and creative entrepreneurship aren’t linear. Sometimes the most powerful growth happens in the quiet, uncertain moments where you’re redefining everything.

If you’ve been feeling like you’re in a season of transition in your creative business, you’re not alone - and this conversation might be exactly what you need to hear right now.

Support the show

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]]> We’re back with a real, honest, and slightly emotional life + business update. This one’s going to feel a little different than our usual episodes, but these are the conversations that matter just as much as business strategy.

If you’re in a season where your calligraphy business or creative business feels a little… unclear, messy, or like you’re outgrowing things faster than you can keep up with, this episode is going to resonate.

We’re pulling back the curtain and sharing what’s actually been happening behind the scenes, why we took a break, and what this next chapter looks like for both of us. From big life changes to making those “I know this is right, but it still feels hard” decisions, this conversation is all about the real side of creative entrepreneurship—not just the highlight reel. 

We’re diving into what it really looks like to grow and evolve a creative business, including stepping into the “messy middle” where things feel unclear, uncomfortable, and uncertain—but also full of potential. The part no one really prepares you for. Tune in if you’ve ever questioned your direction, felt pulled between multiple paths, or wondered how to create a business that truly supports your life.

What we get into in this episode:

  •  What calligraphy business growth actually looks like 
  •  The “messy middle” of creative entrepreneurship and why it’s actually a good thing 
  •  Making big CEO decisions in your creative business (even when you don’t feel ready) 
  •  Letting go of things you love so you can grow 
  •  Building a creative business that actually supports your life—not the other way around 
  •  Why not having all the answers is… kind of the whole point 

This episode is a reminder that calligraphy business growth and creative entrepreneurship aren’t linear. Sometimes the most powerful growth happens in the quiet, uncertain moments where you’re redefining everything.

If you’ve been feeling like you’re in a season of transition in your creative business, you’re not alone - and this conversation might be exactly what you need to hear right now.

Support the show

👩‍💻 Learn From Me:

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]]> Alane Gianetti Buzzsprout-19071036 Tue, 28 Apr 2026 02:00:00 -0600 1572 full false 35. How to Add a New Income Stream: A Coaching Call with Laura of The LetterGrain 35. How to Add a New Income Stream: A Coaching Call with Laura of The LetterGrain Have you been wanting to launch a new service for your calligraphy business, but aren't sure how to do so without getting overwhelmed or messing up what's already working? In this episode, I'm letting you be a fly on the wall for one of my introductory coaching calls with Laura of The Letter Grain where we talk about how to grow her business through new income streams. 

Laura is a calligrapher based in central Pennsylvania who has a steady window mural business, but found herself missing calligraphy and feeling stuck on how to bring it back. In just under 30 minutes, I take her from feeling unsure of where and how to proceed, to narrowing down one service to start with, and identifying some actionable next steps. 

In this episode we talk about: 

  • The value of getting specific with your ideas and audience before growing
  • How to focus your energy when you have multiple services and limited time
  • Practical first steps for building out a new live calligraphy income stream

🔗 Links to resources mentioned in this episode:

Support the show

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]]> Have you been wanting to launch a new service for your calligraphy business, but aren't sure how to do so without getting overwhelmed or messing up what's already working? In this episode, I'm letting you be a fly on the wall for one of my introductory coaching calls with Laura of The Letter Grain where we talk about how to grow her business through new income streams. 

Laura is a calligrapher based in central Pennsylvania who has a steady window mural business, but found herself missing calligraphy and feeling stuck on how to bring it back. In just under 30 minutes, I take her from feeling unsure of where and how to proceed, to narrowing down one service to start with, and identifying some actionable next steps. 

In this episode we talk about: 

  • The value of getting specific with your ideas and audience before growing
  • How to focus your energy when you have multiple services and limited time
  • Practical first steps for building out a new live calligraphy income stream

🔗 Links to resources mentioned in this episode:

Support the show

👩‍💻 Learn From Me:

👯‍♀️ Keep In Touch:

]]> Calligraphy Biz Corner Buzzsprout-19016666 Tue, 14 Apr 2026 14:00:00 -0600 1661 1 35 full false 34. The Stress-Free Way to Take Leave from your Creative Business 34. The Stress-Free Way to Take Leave from your Creative Business Taking leave as a business owner can feel overwhelming — whether you're planning for maternity leave, a medical procedure, a family commitment, or an extended vacation. In this episode of Calligraphy Biz Corner, Shaochen shares exactly how she navigated maternity leave twice as a creative business owner, and what she'd tell anyone who wants to step away from their business. If you've ever wondered whether your business will survive while you're away, this episode is for you!

We'll talk about: 

Financial Prep:

  • Extending your cash runway 
  • Boosting income before you go
  • Getting assistance through leave programs 
  • Cutting expenses before you leave  

Important Mindset Shifts: 

  • How referring out inquiries can be good for business 
  • Why you don't need to keep posting, emailing, or marketing
  • How to handle the fear of missing a busy season
  • What really happens to your business when you step away

If you've been putting off a break because you're not sure your business can handle it, this episode will help you see that not only is it possible, but an intentional break will help you come back even more motivated and poised for growth! 

🔗 Links to resources mentioned in this episode:

Support the show

👩‍💻 Learn From Me:

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]]> Taking leave as a business owner can feel overwhelming — whether you're planning for maternity leave, a medical procedure, a family commitment, or an extended vacation. In this episode of Calligraphy Biz Corner, Shaochen shares exactly how she navigated maternity leave twice as a creative business owner, and what she'd tell anyone who wants to step away from their business. If you've ever wondered whether your business will survive while you're away, this episode is for you!

We'll talk about: 

Financial Prep:

  • Extending your cash runway 
  • Boosting income before you go
  • Getting assistance through leave programs 
  • Cutting expenses before you leave  

Important Mindset Shifts: 

  • How referring out inquiries can be good for business 
  • Why you don't need to keep posting, emailing, or marketing
  • How to handle the fear of missing a busy season
  • What really happens to your business when you step away

If you've been putting off a break because you're not sure your business can handle it, this episode will help you see that not only is it possible, but an intentional break will help you come back even more motivated and poised for growth! 

🔗 Links to resources mentioned in this episode:

Support the show

👩‍💻 Learn From Me:

👯‍♀️ Keep In Touch:

]]> Shaochen Wu Buzzsprout-18901561 Tue, 24 Mar 2026 12:00:00 -0600 1080 1 34 full false 33. Lessons We Wish We Knew About Managing Clients as Creative Business Owners 33. Lessons We Wish We Knew About Managing Clients as Creative Business Owners Navigating client relationships is one of the most important — and often most challenging — parts of running a creative business. Whether you’re a calligrapher, stationer, live event artist, or another service-based creative, you’ve likely faced situations that tested your boundaries, communication skills, or patience.

In this episode of Calligraphy Biz Corner, we share how we set boundaries, manage expectations, and handle tricky client situations while still delivering a premium experience. We’ll cover:

  • Using contracts to protect both sides
  • Defining your scope to stop scope creep
  • Setting communication boundaries
  • Handling challenges with professionalism
  • Spotting red flags early & knowing when to walk away

You’ll hear stories from our own businesses and the lessons they taught us about safeguarding time, energy, and creative vision.

If you’ve ever felt drained by a project, second-guessed your boundaries, or wondered how to respond when a client pushes back, this episode will give you the strategies and mindset shifts to manage client relationships with confidence.

🔗 Links to resources mentioned in this episode:

Support the show

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]]> Navigating client relationships is one of the most important — and often most challenging — parts of running a creative business. Whether you’re a calligrapher, stationer, live event artist, or another service-based creative, you’ve likely faced situations that tested your boundaries, communication skills, or patience.

In this episode of Calligraphy Biz Corner, we share how we set boundaries, manage expectations, and handle tricky client situations while still delivering a premium experience. We’ll cover:

  • Using contracts to protect both sides
  • Defining your scope to stop scope creep
  • Setting communication boundaries
  • Handling challenges with professionalism
  • Spotting red flags early & knowing when to walk away

You’ll hear stories from our own businesses and the lessons they taught us about safeguarding time, energy, and creative vision.

If you’ve ever felt drained by a project, second-guessed your boundaries, or wondered how to respond when a client pushes back, this episode will give you the strategies and mindset shifts to manage client relationships with confidence.

🔗 Links to resources mentioned in this episode:

Support the show

👩‍💻 Learn From Me:

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]]> Alane Gianetti, Shaochen Wu Buzzsprout-17636316 Tue, 12 Aug 2025 02:00:00 -0600 2837 1 33 full false 32. Creating Video Content that Connects and Converts: Reels, YouTube, and Showing Up with Confidence (with Shine With Natasha) 32. Creating Video Content that Connects and Converts: Reels, YouTube, and Showing Up with Confidence (with Shine With Natasha) Ever freeze up when you think about recording a Reel? Or feel like you “should” be on video but don’t even know where to start? You are so not alone — and this episode is here to help.

We brought on the incredible Natasha from Shine with Natasha, a video marketing strategist who makes content creation feel approachable, sustainable, and actually effective for creative entrepreneurs. Whether you're a beginner or a seasoned calligrapher looking to level up your visibility, this one’s packed with strategy, mindset shifts, and simple systems to get you out of your head and into action.

If you’ve been thinking about starting a YouTube channel, creating better Reels, or finally showing your face on camera without the imposter spiral, don't miss our episode with Natasha!

🎧 Tune in to hear:

  • Why video matters more than ever for calligraphers, stationers, and creatives
  • The mindset shift that’ll help you actually show up on camera (even if you’re terrified)
  • How to get “reps” in with short-form video and build a sustainable content habit
  • What’s working right now on Instagram Reels and TikTok (and what to skip)
  • Why a signature video series might be your secret weapon
  • How to plan, film, and actually finish your content without getting overwhelmed
  • The truth about going viral vs. going consistent
  • Why YouTube is a massive untapped opportunity for creatives (yes, even you!)

Plus, Natasha shares her favorite tools, gear recs, and permission to start messy. You’ll walk away ready to take that next step — whether it’s filming your first story or launching your YouTube channel.

🔗 Links to resources mentioned in this episode:

Support the show

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]]> Ever freeze up when you think about recording a Reel? Or feel like you “should” be on video but don’t even know where to start? You are so not alone — and this episode is here to help.

We brought on the incredible Natasha from Shine with Natasha, a video marketing strategist who makes content creation feel approachable, sustainable, and actually effective for creative entrepreneurs. Whether you're a beginner or a seasoned calligrapher looking to level up your visibility, this one’s packed with strategy, mindset shifts, and simple systems to get you out of your head and into action.

If you’ve been thinking about starting a YouTube channel, creating better Reels, or finally showing your face on camera without the imposter spiral, don't miss our episode with Natasha!

🎧 Tune in to hear:

  • Why video matters more than ever for calligraphers, stationers, and creatives
  • The mindset shift that’ll help you actually show up on camera (even if you’re terrified)
  • How to get “reps” in with short-form video and build a sustainable content habit
  • What’s working right now on Instagram Reels and TikTok (and what to skip)
  • Why a signature video series might be your secret weapon
  • How to plan, film, and actually finish your content without getting overwhelmed
  • The truth about going viral vs. going consistent
  • Why YouTube is a massive untapped opportunity for creatives (yes, even you!)

Plus, Natasha shares her favorite tools, gear recs, and permission to start messy. You’ll walk away ready to take that next step — whether it’s filming your first story or launching your YouTube channel.

🔗 Links to resources mentioned in this episode:

Support the show

👩‍💻 Learn From Me:

👯‍♀️ Keep In Touch:

]]> Alane Gianetti, Shaochen Wu Buzzsprout-17436855 Tue, 08 Jul 2025 02:00:00 -0600 3267 1 32 full false 31. How This Creative Mom Built a Thriving Calligraphy Business with Relationship Marketing with Jen Bowen of She Made It Like That 31. How This Creative Mom Built a Thriving Calligraphy Business with Relationship Marketing with Jen Bowen of She Made It Like That What does it really look like to grow a thriving creative business while raising a family, managing a full client roster, and staying true to yourself?

In this episode, we’re joined by Jen Bowen of She Made It Like That—calligrapher, engraver, and live event artist. Since starting her calligraphy business in 2020, Jen has gone from taking on her first wedding project to becoming a sought-after artist known for her genuine client relationships, polished brand, and community-first approach.

Whether you're a new calligrapher wondering how to get clients or a seasoned creative balancing motherhood and entrepreneurship, Jen shares real-life insights on building a calligraphy business that’s both profitable and sustainable.

We’re diving into:

  • How Jen used relationship marketing to book her first clients and grow her brand
  • The power of networking, vendor connections, and in-person events for live artists
  • Investing in yourself vs. DIYing your business
  • How to balance motherhood and entrepreneurship without burning out
  • Encouragement for creative business owners at every stage of the journey 


🔗 Links to resources mentioned in this episode:

Support the show

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]]> What does it really look like to grow a thriving creative business while raising a family, managing a full client roster, and staying true to yourself?

In this episode, we’re joined by Jen Bowen of She Made It Like That—calligrapher, engraver, and live event artist. Since starting her calligraphy business in 2020, Jen has gone from taking on her first wedding project to becoming a sought-after artist known for her genuine client relationships, polished brand, and community-first approach.

Whether you're a new calligrapher wondering how to get clients or a seasoned creative balancing motherhood and entrepreneurship, Jen shares real-life insights on building a calligraphy business that’s both profitable and sustainable.

We’re diving into:

  • How Jen used relationship marketing to book her first clients and grow her brand
  • The power of networking, vendor connections, and in-person events for live artists
  • Investing in yourself vs. DIYing your business
  • How to balance motherhood and entrepreneurship without burning out
  • Encouragement for creative business owners at every stage of the journey 


🔗 Links to resources mentioned in this episode:

Support the show

👩‍💻 Learn From Me:

👯‍♀️ Keep In Touch:

]]> Alane Gianetti Buzzsprout-17307701 Tue, 10 Jun 2025 02:00:00 -0600 3473 full false 30. Pricing Common Scenarios for Calligraphers & Stationers: A Live Coaching Call 30. Pricing Common Scenarios for Calligraphers & Stationers: A Live Coaching Call Let’s talk pricing. If you’ve ever stared at an inquiry thinking, “What the heck do I charge for this?”, you’re not alone. We were invited to share our expertise for a live coaching call hosted by Elisabeth Stuckey, stationery designer and creative business coach, for the students of her course, Dream to Design.

From how to factor your experience into your rates to whether you should be charging for design time (spoiler alert: YES), we’re spilling the ink on all things pricing—especially for calligraphers and stationers. And because this conversation was so juicy, Elisabeth graciously let us share this exclusive replay right here on the pod!

We’re walking you through the nitty gritty: how to set your hourly rate, when to raise your prices, and why you’re doing yourself (and your clients!) a disservice if you’re copying someone else’s pricing. This isn’t just about numbers—it’s about confidence, sustainability, and building a business that supports the life you want.

What you’ll learn in this episode:

  • Key factors to consider when pricing calligraphy services (it’s more than just materials!)
  • When it’s time to start charging for your work—even if you’re new
  • How to price spot calligraphy for stationery projects with confidence
  • What to keep in mind when quoting large custom or wedding projects
  • Creative, scalable ways to grow your calligraphy business without burning out
  • How your calligraphy style influences your pricing
  • Real talk on what to charge for envelope addressing (and why undercharging hurts you)
  • Pricing tools, templates, and mindset shifts that actually work for creative entrepreneurs

If you’ve ever Googled “how to price calligraphy work” or “how to raise rates without scaring off clients,” this episode is your go-to guide. Grab your favorite pen, a fresh notebook, and let’s get you pricing with confidence and clarity!

🔗 Links to resources mentioned in this episode:

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]]> Let’s talk pricing. If you’ve ever stared at an inquiry thinking, “What the heck do I charge for this?”, you’re not alone. We were invited to share our expertise for a live coaching call hosted by Elisabeth Stuckey, stationery designer and creative business coach, for the students of her course, Dream to Design.

From how to factor your experience into your rates to whether you should be charging for design time (spoiler alert: YES), we’re spilling the ink on all things pricing—especially for calligraphers and stationers. And because this conversation was so juicy, Elisabeth graciously let us share this exclusive replay right here on the pod!

We’re walking you through the nitty gritty: how to set your hourly rate, when to raise your prices, and why you’re doing yourself (and your clients!) a disservice if you’re copying someone else’s pricing. This isn’t just about numbers—it’s about confidence, sustainability, and building a business that supports the life you want.

What you’ll learn in this episode:

  • Key factors to consider when pricing calligraphy services (it’s more than just materials!)
  • When it’s time to start charging for your work—even if you’re new
  • How to price spot calligraphy for stationery projects with confidence
  • What to keep in mind when quoting large custom or wedding projects
  • Creative, scalable ways to grow your calligraphy business without burning out
  • How your calligraphy style influences your pricing
  • Real talk on what to charge for envelope addressing (and why undercharging hurts you)
  • Pricing tools, templates, and mindset shifts that actually work for creative entrepreneurs

If you’ve ever Googled “how to price calligraphy work” or “how to raise rates without scaring off clients,” this episode is your go-to guide. Grab your favorite pen, a fresh notebook, and let’s get you pricing with confidence and clarity!

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]]> Alane Gianetti, Shaochen Wu Buzzsprout-17131263 Tue, 13 May 2025 02:00:00 -0600 3375 1 30 full false 29. How to Use Financial Data to Grow Your Creative Business with Samantha Eck of Firestorm Finance 29. How to Use Financial Data to Grow Your Creative Business with Samantha Eck of Firestorm Finance You probably didn’t become a calligrapher because you love spreadsheets. If you’ve ever felt overwhelmed by your numbers, this episode is about to change the game! We're joined by Samantha Eck of Firestorm Finance, a bookkeeper for creatives who helps transform financial chaos into clarity and strategy.

In this value-packed conversation, Samantha breaks down how to actually understand your numbers, track key financial metrics, and make smarter decisions for your business. Whether you're wondering what numbers to track, how to prepare for slow seasons, or how to start financial planning as a creative entrepreneur, Samantha’s insights will leave you feeling empowered (and maybe even excited) to look at your books!

What You’ll Learn in This Episode:

  • Financial Tips for Calligraphy Business Owners: How to shift your mindset around money and feel empowered by your numbers.
  • Key Metrics to Track: The top financial data points that matter most for your business, and how they guide smarter decisions.
  • How to Plan for Slow Seasons in Your Calligraphy Business: Analyze seasonal trends and build a financial buffer to protect your income.
  • How to Start Tracking Your Business Finances: Simple, non-intimidating ways to get started—even if you’re brand new to bookkeeping.
  • Using Business Data to Grow Your Calligraphy Business: How your past performance can help you build a more profitable future.
  • Creative Business Growth Strategies: Stay proactive with your finances and make strategic decisions as your business evolves.
  • Budgeting Without Burnout: Use tools and simple spreadsheets to plan intentionally, not restrictively. 

If you’ve ever Googled “how to grow a creative business” or “how to manage seasonal income dips,” this episode is exactly what you need! Grab a notebook, and let’s talk creative business growth and financial clarity!

🔗 Links to resources mentioned in this episode:

Support the show

👩‍💻 Learn From Me:

👯‍♀️ Keep In Touch:

]]> You probably didn’t become a calligrapher because you love spreadsheets. If you’ve ever felt overwhelmed by your numbers, this episode is about to change the game! We're joined by Samantha Eck of Firestorm Finance, a bookkeeper for creatives who helps transform financial chaos into clarity and strategy.

In this value-packed conversation, Samantha breaks down how to actually understand your numbers, track key financial metrics, and make smarter decisions for your business. Whether you're wondering what numbers to track, how to prepare for slow seasons, or how to start financial planning as a creative entrepreneur, Samantha’s insights will leave you feeling empowered (and maybe even excited) to look at your books!

What You’ll Learn in This Episode:

  • Financial Tips for Calligraphy Business Owners: How to shift your mindset around money and feel empowered by your numbers.
  • Key Metrics to Track: The top financial data points that matter most for your business, and how they guide smarter decisions.
  • How to Plan for Slow Seasons in Your Calligraphy Business: Analyze seasonal trends and build a financial buffer to protect your income.
  • How to Start Tracking Your Business Finances: Simple, non-intimidating ways to get started—even if you’re brand new to bookkeeping.
  • Using Business Data to Grow Your Calligraphy Business: How your past performance can help you build a more profitable future.
  • Creative Business Growth Strategies: Stay proactive with your finances and make strategic decisions as your business evolves.
  • Budgeting Without Burnout: Use tools and simple spreadsheets to plan intentionally, not restrictively. 

If you’ve ever Googled “how to grow a creative business” or “how to manage seasonal income dips,” this episode is exactly what you need! Grab a notebook, and let’s talk creative business growth and financial clarity!

🔗 Links to resources mentioned in this episode:

Support the show

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👯‍♀️ Keep In Touch:

]]> Alane Gianetti, Shaochen Wu Buzzsprout-16963656 Tue, 15 Apr 2025 02:00:00 -0600 2403 1 29 full false 28. Show Up, Stand Out & Build an Authentic Brand Online with Madelyn Furlong of Madelyn Victoria Co. 28. Show Up, Stand Out & Build an Authentic Brand Online with Madelyn Furlong of Madelyn Victoria Co. We know how overwhelming it can feel to show up online consistently, create engaging and authentic content, and stand out as a calligrapher or creative entrepreneur—which is why we’re so excited for this episode! We’re joined by Madelyn Furlong of Madelyn Victoria Co., a Showit website designer and social media expert, who shares her best visibility strategies for small businesses as well as content strategies that attract clients with ease. 

If you’ve been struggling with social media marketing, feeling stuck on how to build trust with your audience online, or wondering how to turn followers into paying customers, this conversation is packed with actionable tips you can implement right away!

What You’ll Learn in This Episode:

  • How to Build an Authentic Online Presence: The secret to showing up in a way that feels natural and attracts your dream clients.
  • Social Media Consistency Tips: How to stay consistent on Instagram and create a strategy that doesn’t lead to burnout.
  • The 10-10-10 Framework for Engagement: Madelyn’s simple but powerful method to grow engagement and connect with potential customers.
  • How to Balance Short-Term & Long-Term Marketing: The difference between social media marketing and website SEO, and why both matter.
  • How to Create Content That Converts: The exact steps to craft content that builds relationships and drives sales.
  • Customer Journey Framework for Creative Entrepreneurs: How to create a seamless experience that turns leads into loyal customers.
  • Visibility Strategies for Small Businesses: How to make your brand stand out in a crowded online space.

If you're looking to attract your ideal clients, build a loyal customer base, and show up online in a way that actually feels good, grab your notebook and tune in. This episode will give you the confidence and clarity to market your creative business effectively.

🔗 Links & Resources Mentioned:

Support the show

👩‍💻 Learn From Me:

👯‍♀️ Keep In Touch:

]]> We know how overwhelming it can feel to show up online consistently, create engaging and authentic content, and stand out as a calligrapher or creative entrepreneur—which is why we’re so excited for this episode! We’re joined by Madelyn Furlong of Madelyn Victoria Co., a Showit website designer and social media expert, who shares her best visibility strategies for small businesses as well as content strategies that attract clients with ease. 

If you’ve been struggling with social media marketing, feeling stuck on how to build trust with your audience online, or wondering how to turn followers into paying customers, this conversation is packed with actionable tips you can implement right away!

What You’ll Learn in This Episode:

  • How to Build an Authentic Online Presence: The secret to showing up in a way that feels natural and attracts your dream clients.
  • Social Media Consistency Tips: How to stay consistent on Instagram and create a strategy that doesn’t lead to burnout.
  • The 10-10-10 Framework for Engagement: Madelyn’s simple but powerful method to grow engagement and connect with potential customers.
  • How to Balance Short-Term & Long-Term Marketing: The difference between social media marketing and website SEO, and why both matter.
  • How to Create Content That Converts: The exact steps to craft content that builds relationships and drives sales.
  • Customer Journey Framework for Creative Entrepreneurs: How to create a seamless experience that turns leads into loyal customers.
  • Visibility Strategies for Small Businesses: How to make your brand stand out in a crowded online space.

If you're looking to attract your ideal clients, build a loyal customer base, and show up online in a way that actually feels good, grab your notebook and tune in. This episode will give you the confidence and clarity to market your creative business effectively.

🔗 Links & Resources Mentioned:

Support the show

👩‍💻 Learn From Me:

👯‍♀️ Keep In Touch:

]]> Alane Gianetti, Shaochen Wu Buzzsprout-16802556 Tue, 18 Mar 2025 02:00:00 -0600 3305 1 28 full false 27. Empowered CEO Part 3: Get More Done with these 5 Productivity & Time Management Hacks 27. Empowered CEO Part 3: Get More Done with these 5 Productivity & Time Management Hacks We’re wrapping up our Empowered CEO Series with a must-listen episode on taking action in your creative business! If you’re looking for time management strategies, productivity tips, and ways to take intentional action in your calligraphy business, this episode is packed with real-life, practical strategies to help you stay consistent and scale your business like an Empowered CEO.

We share five productivity strategies to help you structure your workdays for maximum efficiency—without burnout. Whether you're running your calligraphy business full-time or balancing it as a side hustle, these tips will help you take intentional, strategic action to move your business forward.

What You’ll Learn in This Episode:

  • Develop a Weekly Plan: How to break down long-term goals into daily actions to stay on track.
  • Time Blocking for Success: The best way to structure your day so you’re focusing on high-impact tasks.
  • Batching Your Work: How to maximize productivity by grouping similar tasks together.
  • Setting Boundaries to Protect Your Time & Energy: Why having clear business boundaries helps you work smarter, not harder.
  • Hosting a CEO Day: The importance of setting aside time to reflect, strategize, and make data-driven decisions.

These productivity hacks for creative entrepreneurs will help you stay consistent and take action in your calligraphy business—without feeling overwhelmed. If you’re ready to work on your business instead of just in it, grab a notebook (and your favorite latte) and tune in!

🔗 Links to resources mentioned in this episode:

Support the show

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👯‍♀️ Keep In Touch:

]]> We’re wrapping up our Empowered CEO Series with a must-listen episode on taking action in your creative business! If you’re looking for time management strategies, productivity tips, and ways to take intentional action in your calligraphy business, this episode is packed with real-life, practical strategies to help you stay consistent and scale your business like an Empowered CEO.

We share five productivity strategies to help you structure your workdays for maximum efficiency—without burnout. Whether you're running your calligraphy business full-time or balancing it as a side hustle, these tips will help you take intentional, strategic action to move your business forward.

What You’ll Learn in This Episode:

  • Develop a Weekly Plan: How to break down long-term goals into daily actions to stay on track.
  • Time Blocking for Success: The best way to structure your day so you’re focusing on high-impact tasks.
  • Batching Your Work: How to maximize productivity by grouping similar tasks together.
  • Setting Boundaries to Protect Your Time & Energy: Why having clear business boundaries helps you work smarter, not harder.
  • Hosting a CEO Day: The importance of setting aside time to reflect, strategize, and make data-driven decisions.

These productivity hacks for creative entrepreneurs will help you stay consistent and take action in your calligraphy business—without feeling overwhelmed. If you’re ready to work on your business instead of just in it, grab a notebook (and your favorite latte) and tune in!

🔗 Links to resources mentioned in this episode:

Support the show

👩‍💻 Learn From Me:

👯‍♀️ Keep In Touch:

]]> Alane Gianetti, Shaochen Wu Buzzsprout-16712249 Tue, 04 Mar 2025 02:00:00 -0700 2309 1 27 full false 26. How to Offer Live Calligraphy & Engraving for Weddings with Kendall Udofia of Cedar Cliff Designs 26. How to Offer Live Calligraphy & Engraving for Weddings with Kendall Udofia of Cedar Cliff Designs In this episode of Calligraphy Biz Corner, we’re diving into the exciting world of live wedding calligraphy and live engraving with special guest Kendall Udofia from Cedar Cliff Designs! If you're a calligrapher who is dreaming of offering live personalization at weddings or corporate events, this episode is packed with actionable tips on how to start, market, and price live calligraphy services like a pro.

Kendall shares her journey from exploring digital products to becoming a sought-after live wedding artist. She walks us through the logistics of setting up for on-site calligraphy, how to create a luxury calligraphy experience for couples, and key differences between working weddings vs. corporate events.

In This Episode, We Cover:

  • How to Become a Live Event Calligrapher: Kendall’s creative journey and what she learned along the way.
  • Live Calligraphy at Weddings vs. Corporate Events: How to prepare, set up, and adapt for different types of live events.
  • Pricing Your Live Calligraphy Services: Strategies to charge premium rates for live event calligraphy and personalized wedding favors.
  • How to Get Hired for Live Wedding Calligraphy: Proven ways to attract wedding planners, venues, and engaged couples to book your services.
  • Marketing & Promotion Tips: How to showcase your calligraphy wedding services on social media, at networking events, and through vendor collaborations.
  • Selling Live Calligraphy Alongside Other Services: How to integrate live engraving and personalization into your existing wedding calligraphy offers.

About Kendall: Kendall Udofia is the mompreneur behind Cedar Cliff Designs specializing in crafting unique and personalized experiences for brides, businesses, and brands in the Phoenix metropolitan area with her on-site calligraphy and engraving services. From corporate events to weddings and beyond, Kendall is passionate about making every guest feel like a VIP through meaningful, custom gifting experiences that can never be replicated by a machine. She loves genuinely connecting with people while delighting them with the art of live calligraphy turning regular items into valued keepsakes. 

🔗 Links to resources mentioned in this episode:

Support the show

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]]> In this episode of Calligraphy Biz Corner, we’re diving into the exciting world of live wedding calligraphy and live engraving with special guest Kendall Udofia from Cedar Cliff Designs! If you're a calligrapher who is dreaming of offering live personalization at weddings or corporate events, this episode is packed with actionable tips on how to start, market, and price live calligraphy services like a pro.

Kendall shares her journey from exploring digital products to becoming a sought-after live wedding artist. She walks us through the logistics of setting up for on-site calligraphy, how to create a luxury calligraphy experience for couples, and key differences between working weddings vs. corporate events.

In This Episode, We Cover:

  • How to Become a Live Event Calligrapher: Kendall’s creative journey and what she learned along the way.
  • Live Calligraphy at Weddings vs. Corporate Events: How to prepare, set up, and adapt for different types of live events.
  • Pricing Your Live Calligraphy Services: Strategies to charge premium rates for live event calligraphy and personalized wedding favors.
  • How to Get Hired for Live Wedding Calligraphy: Proven ways to attract wedding planners, venues, and engaged couples to book your services.
  • Marketing & Promotion Tips: How to showcase your calligraphy wedding services on social media, at networking events, and through vendor collaborations.
  • Selling Live Calligraphy Alongside Other Services: How to integrate live engraving and personalization into your existing wedding calligraphy offers.

About Kendall: Kendall Udofia is the mompreneur behind Cedar Cliff Designs specializing in crafting unique and personalized experiences for brides, businesses, and brands in the Phoenix metropolitan area with her on-site calligraphy and engraving services. From corporate events to weddings and beyond, Kendall is passionate about making every guest feel like a VIP through meaningful, custom gifting experiences that can never be replicated by a machine. She loves genuinely connecting with people while delighting them with the art of live calligraphy turning regular items into valued keepsakes. 

🔗 Links to resources mentioned in this episode:

Support the show

👩‍💻 Learn From Me:

👯‍♀️ Keep In Touch:

]]> Alane Gianetti, Shaochen Wu Buzzsprout-16633757 Tue, 18 Feb 2025 02:00:00 -0700 3325 1 26 full false 25. Empowered CEO Part 2: Strategize Like a CEO and Scale Your Calligraphy Business 25. Empowered CEO Part 2: Strategize Like a CEO and Scale Your Calligraphy Business We’re back with part two of our Empowered CEO Series, and this time, we’re diving into how to strategize like a CEO in your calligraphy business. If you're a creative business owner who is ready to shift from simply creating beautiful work to making strategic, CEO-level decisions that drive business growth, this episode is for you!

In this episode, we talk all things business strategy - from big-picture vision planning to using financial data to make smarter decisions. We’ll talk about how to understand and leverage your profit and loss statement (P&L), make data-driven decisions, and focus on your zone of genius so you can build a thriving, sustainable business.

Plus, we’re sharing personal experiences, practical frameworks, and real-life examples to help you align your goals with your daily actions. Because being the leader of your business isn’t just about working harder—it’s about working smarter.

What You’ll Learn in This Episode:

  • Big-Picture Thinking: How to create a strategic vision for your calligraphy business and stay focused on long-term growth.
  • Understanding Your P&L and Other Key Data Points: Why knowing your numbers is key to making confident, data-driven decisions as an empowered CEO.
  • Optimizing Your Strengths: How to maximize your zone of genius and delegate or streamline the rest.

If you’re ready to stop guessing and start making more intentional, informed decisions as a business owner, grab a notebook (and your favorite latte) and tune in! 

🔗 Links to resources mentioned in this episode:

Support the show

👩‍💻 Learn From Me:

👯‍♀️ Keep In Touch:

]]> We’re back with part two of our Empowered CEO Series, and this time, we’re diving into how to strategize like a CEO in your calligraphy business. If you're a creative business owner who is ready to shift from simply creating beautiful work to making strategic, CEO-level decisions that drive business growth, this episode is for you!

In this episode, we talk all things business strategy - from big-picture vision planning to using financial data to make smarter decisions. We’ll talk about how to understand and leverage your profit and loss statement (P&L), make data-driven decisions, and focus on your zone of genius so you can build a thriving, sustainable business.

Plus, we’re sharing personal experiences, practical frameworks, and real-life examples to help you align your goals with your daily actions. Because being the leader of your business isn’t just about working harder—it’s about working smarter.

What You’ll Learn in This Episode:

  • Big-Picture Thinking: How to create a strategic vision for your calligraphy business and stay focused on long-term growth.
  • Understanding Your P&L and Other Key Data Points: Why knowing your numbers is key to making confident, data-driven decisions as an empowered CEO.
  • Optimizing Your Strengths: How to maximize your zone of genius and delegate or streamline the rest.

If you’re ready to stop guessing and start making more intentional, informed decisions as a business owner, grab a notebook (and your favorite latte) and tune in! 

🔗 Links to resources mentioned in this episode:

Support the show

👩‍💻 Learn From Me:

👯‍♀️ Keep In Touch:

]]> Alane Gianetti Buzzsprout-16540216 Tue, 04 Feb 2025 02:00:00 -0700 2919 full false 24. Top 2025 Wedding Trends with Desirée Adams of Verve Event Co. 24. Top 2025 Wedding Trends with Desirée Adams of Verve Event Co. In this episode of Calligraphy Biz Corner, we chat with luxury wedding planner Desirée, owner of Verve Event Co. and host of the Ask the Planner podcast, about upcoming 2025 wedding trends and the creative possibilities they open up for calligraphers. From the Pantone color of the year to the rising popularity of live engraving, Desirée shares fresh ideas to elevate your wedding services and position yourself as a trend-savvy pro.

In this episode, we’ll dive into:

  • Where to Find Inspiration for 2025 Wedding Trends: Desirée spills her favorite sources (and her process) for spotting what’s next in the wedding world.
  • Accuracy of Trend Forecasts: Learn how to gauge which predictions will truly resonate with couples and how to filter out the fluff.
  • 2025 Wedding Trend Predictions: Desirée highlights eight of her favorite trends to talk to your clients about this year!
  • Pantone’s Color of the Year: We talk about how it might shape 2025 celebrations, and how you can use color trends to enrich your offerings.
  • Incorporating Calligraphy & Live Engraving into Trends: Desirée shares ideas for how to incorporate calligraphy details and experiences into popular wedding trends. 
  • Becoming a Thought Leader: Discover why positioning yourself as an expert (beyond just your industry bubble) sets your brand apart.

If you're a wedding vendor or creative entrepreneur looking to get ahead of the latest wedding trends, this chat with Desirée is packed with actionable ideas to help you stand out!

🔗 Links to resources mentioned in this episode:

Support the show

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👯‍♀️ Keep In Touch:

]]> In this episode of Calligraphy Biz Corner, we chat with luxury wedding planner Desirée, owner of Verve Event Co. and host of the Ask the Planner podcast, about upcoming 2025 wedding trends and the creative possibilities they open up for calligraphers. From the Pantone color of the year to the rising popularity of live engraving, Desirée shares fresh ideas to elevate your wedding services and position yourself as a trend-savvy pro.

In this episode, we’ll dive into:

  • Where to Find Inspiration for 2025 Wedding Trends: Desirée spills her favorite sources (and her process) for spotting what’s next in the wedding world.
  • Accuracy of Trend Forecasts: Learn how to gauge which predictions will truly resonate with couples and how to filter out the fluff.
  • 2025 Wedding Trend Predictions: Desirée highlights eight of her favorite trends to talk to your clients about this year!
  • Pantone’s Color of the Year: We talk about how it might shape 2025 celebrations, and how you can use color trends to enrich your offerings.
  • Incorporating Calligraphy & Live Engraving into Trends: Desirée shares ideas for how to incorporate calligraphy details and experiences into popular wedding trends. 
  • Becoming a Thought Leader: Discover why positioning yourself as an expert (beyond just your industry bubble) sets your brand apart.

If you're a wedding vendor or creative entrepreneur looking to get ahead of the latest wedding trends, this chat with Desirée is packed with actionable ideas to help you stand out!

🔗 Links to resources mentioned in this episode:

Support the show

👩‍💻 Learn From Me:

👯‍♀️ Keep In Touch:

]]> Alane Gianetti, Shaochen Wu Buzzsprout-16454875 Tue, 21 Jan 2025 02:00:00 -0700 3522 1 25 full false 23. Empowered CEO Part 1: 4 Key Mindsets for Building a Thriving Business in 2025 23. Empowered CEO Part 1: 4 Key Mindsets for Building a Thriving Business in 2025 We’re kicking off 2025 with a three-part series to help you step into your power as both a calligrapher and the CEO of your business. In this episode, we dive into four game-changing mindsets: defining your “why,” adopting an evidence-based approach, making decisions like your future self, and believing everything is figureoutable. These shifts will move you from working in your business to working on it, giving you the clarity and confidence to level up.

If you’ve been wondering how to think like a CEO and grow your calligraphy biz with intention, this episode is your sign! We’ll also give you a sneak peek at the next two episodes, where we’ll focus on strategy and actionable steps to transform you into an empowered CEO. Grab a notebook (and maybe a latte), and tune in for the mindset magic you’ve been waiting for—you’ve got this!

🔗 Links to resources mentioned in this episode:

Support the show

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]]> We’re kicking off 2025 with a three-part series to help you step into your power as both a calligrapher and the CEO of your business. In this episode, we dive into four game-changing mindsets: defining your “why,” adopting an evidence-based approach, making decisions like your future self, and believing everything is figureoutable. These shifts will move you from working in your business to working on it, giving you the clarity and confidence to level up.

If you’ve been wondering how to think like a CEO and grow your calligraphy biz with intention, this episode is your sign! We’ll also give you a sneak peek at the next two episodes, where we’ll focus on strategy and actionable steps to transform you into an empowered CEO. Grab a notebook (and maybe a latte), and tune in for the mindset magic you’ve been waiting for—you’ve got this!

🔗 Links to resources mentioned in this episode:

Support the show

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]]> Alane Gianetti, Shaochen Wu Buzzsprout-16391118 Tue, 07 Jan 2025 02:00:00 -0700 2228 1 24 full false 22. Stress-Free Holidays: How to Take Time Off from Your Calligraphy Business 22. Stress-Free Holidays: How to Take Time Off from Your Calligraphy Business In today's episode, we’re so excited to chat about something we all deserve and definitely need: taking time off as a business owner! Join us as we share how we're planning our own well-earned holiday breaks and show you exactly how to prepare your calligraphy business for some blissful downtime. Because, let’s be real, stepping away from your creative hustle shouldn’t have you stressing over missed emails or client confusion!

We cover everything from setting up vacation responders and closing out those lingering projects to making sure your clients feel extra appreciated before you sign off. And we’re not stopping at the holiday break—let’s get proactive about your post-holiday game plan! We talk about refining your services, updating pricing, and polishing all your client-facing materials so that when you come back refreshed, you’re ready to rock 2025 like the boss you are.

If you’ve been wondering how to take time off without sacrificing your customer relationships or business momentum, this episode is your roadmap. Grab a cozy drink, settle in, and let’s get you ready for a stress-free holiday season. You’ve earned it!

🔗 Links to resources mentioned in this episode:

Support the show

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]]> In today's episode, we’re so excited to chat about something we all deserve and definitely need: taking time off as a business owner! Join us as we share how we're planning our own well-earned holiday breaks and show you exactly how to prepare your calligraphy business for some blissful downtime. Because, let’s be real, stepping away from your creative hustle shouldn’t have you stressing over missed emails or client confusion!

We cover everything from setting up vacation responders and closing out those lingering projects to making sure your clients feel extra appreciated before you sign off. And we’re not stopping at the holiday break—let’s get proactive about your post-holiday game plan! We talk about refining your services, updating pricing, and polishing all your client-facing materials so that when you come back refreshed, you’re ready to rock 2025 like the boss you are.

If you’ve been wondering how to take time off without sacrificing your customer relationships or business momentum, this episode is your roadmap. Grab a cozy drink, settle in, and let’s get you ready for a stress-free holiday season. You’ve earned it!

🔗 Links to resources mentioned in this episode:

Support the show

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]]> Alane Gianetti, Shaochen Wu Buzzsprout-16276365 Tue, 17 Dec 2024 02:00:00 -0700 1947 1 23 full false 21. 3 Ways to Market Your Calligraphy Business without Social Media with Marie of Maiden September 21. 3 Ways to Market Your Calligraphy Business without Social Media with Marie of Maiden September We’re thrilled to welcome Marie Coleman-Johns, calligrapher, engraving artist, and founder of Maiden September, to this episode of Calligraphy Biz Corner! Marie specializes in live event personalization for brand activations and corporate events and has over a decade of corporate marketing experience. From mastering SEO strategies to networking and landing brand partnerships, Marie provides actionable tips and insights that you may not already be using to help you grow your creative business and get clients.

In this episode, Marie takes us through her inspiring journey to becoming a full-time calligrapher and highlights the key strategies that helped her scale her business outside of social media. Whether you're curious about improving your visibility online, growing your professional network, or pitching your services to brands, this episode is packed with advice tailored to creative entrepreneurs. Marie also gives us a sneak peek at her upcoming course, Beyond the Nib, which dives deep into marketing and business development specifically for calligraphers.

If you’ve been wondering how to elevate your brand, find clients, or diversify your marketing strategies, this episode is for you! Marie’s advice is not only practical but also inspiring for creatives looking to grow their businesses with confidence. Grab a notebook—this episode is full of marketing tools, tips, and strategies you’ll want to implement right away!

🔗 Links to resources mentioned in this episode:

Support the show

👩‍💻 Learn From Me:

👯‍♀️ Keep In Touch:

]]> We’re thrilled to welcome Marie Coleman-Johns, calligrapher, engraving artist, and founder of Maiden September, to this episode of Calligraphy Biz Corner! Marie specializes in live event personalization for brand activations and corporate events and has over a decade of corporate marketing experience. From mastering SEO strategies to networking and landing brand partnerships, Marie provides actionable tips and insights that you may not already be using to help you grow your creative business and get clients.

In this episode, Marie takes us through her inspiring journey to becoming a full-time calligrapher and highlights the key strategies that helped her scale her business outside of social media. Whether you're curious about improving your visibility online, growing your professional network, or pitching your services to brands, this episode is packed with advice tailored to creative entrepreneurs. Marie also gives us a sneak peek at her upcoming course, Beyond the Nib, which dives deep into marketing and business development specifically for calligraphers.

If you’ve been wondering how to elevate your brand, find clients, or diversify your marketing strategies, this episode is for you! Marie’s advice is not only practical but also inspiring for creatives looking to grow their businesses with confidence. Grab a notebook—this episode is full of marketing tools, tips, and strategies you’ll want to implement right away!

🔗 Links to resources mentioned in this episode:

Support the show

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]]> Alane Gianetti, Shaochen Wu Buzzsprout-16202471 Tue, 03 Dec 2024 02:00:00 -0700 3228 1 22 full false 20. Manage Business Finances and Grow Your Wealth with Money Coach, Erinn Bridgman 20. Manage Business Finances and Grow Your Wealth with Money Coach, Erinn Bridgman We’re so excited to welcome Erinn Bridgman, money management and mindset coach for female entrepreneurs, to this episode of Calligraphy Biz Corner! Erinn brings her expertise in business and personal finance to help you understand how to manage money effectively and start paying yourself consistently as a business owner. She’s passionate about helping calligraphers and creatives make their businesses work for them financially and achieve lasting stability!

In this episode, we discuss essential strategies for building a financially healthy creative business. Erinn dives into... 

  • common money mistakes creative entrepreneurs make
  • the importance of separating personal and business finances
  • how to craft a 12-month revenue plan that aligns with both business and personal goals
  • her favorite tools and systems to make financial management easy and actionable
  • setting up regular paydays
  • and exercises for building a money mindset that supports both business growth and personal well-being

If you’re ready to elevate your financial game, make informed, confident money decisions for your creative business, transform your relationship with money, then this episode is for you! Grab your notebook, as Erinn's financial wisdom and insights will help every creative business owner achieve the financial freedom to thrive in your journey!

🔗 Links to resources mentioned in this episode:

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]]> We’re so excited to welcome Erinn Bridgman, money management and mindset coach for female entrepreneurs, to this episode of Calligraphy Biz Corner! Erinn brings her expertise in business and personal finance to help you understand how to manage money effectively and start paying yourself consistently as a business owner. She’s passionate about helping calligraphers and creatives make their businesses work for them financially and achieve lasting stability!

In this episode, we discuss essential strategies for building a financially healthy creative business. Erinn dives into... 

  • common money mistakes creative entrepreneurs make
  • the importance of separating personal and business finances
  • how to craft a 12-month revenue plan that aligns with both business and personal goals
  • her favorite tools and systems to make financial management easy and actionable
  • setting up regular paydays
  • and exercises for building a money mindset that supports both business growth and personal well-being

If you’re ready to elevate your financial game, make informed, confident money decisions for your creative business, transform your relationship with money, then this episode is for you! Grab your notebook, as Erinn's financial wisdom and insights will help every creative business owner achieve the financial freedom to thrive in your journey!

🔗 Links to resources mentioned in this episode:

Support the show

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]]> Alane Gianetti, Shaochen Wu Buzzsprout-16113529 Tue, 19 Nov 2024 02:00:00 -0700 4132 1 21 full false 19. Why Ongoing Learning is Essential to Thrive as a Small Business Owner 19. Why Ongoing Learning is Essential to Thrive as a Small Business Owner In this week's episode of Calligraphy Biz Corner, we’re diving deep into a topic that every creative business owner should prioritize: the value of continuous learning and development for business success! We believe that prioritizing education can be a game-changer for your calligraphy business, so whether you're just starting out or looking to scale, understanding how to make strategic investments in your education can set you apart from the competition!

We chat about the why, how, and what of investing in your business education—because, let's face it, the more you know, the more you grow! Tune in to hear why investing in your education is essential for long-term growth, our personal insights on how to strategically decide what educational resources are right for you, and other crucial topics like:

  • The long-term benefits of making education a core part of your strategy.
  • Tips for assessing your current needs and aligning them with your educational investments.
  • Key qualities to look for in a coach or mentor and how to ensure their approach matches your business vision.
  • Actionable strategies for being fully present and engaged in your educational pursuits, helping you maximize your investment.
  • Our personal experiences with educational investments and the lessons we've learned.
  • Tailoring your education to your stage in the calligraphy business, from beginners to established pros.

If you’re ready to elevate your creative business through education and learn how to navigate your journey with confidence, this episode is for you! Grab a notebook because we’re sharing our top insights!

We also encourage you to share your thoughts and experiences with us—we love hearing from our community! 💌

🔗 Links to resources mentioned in this episode:

Support the show

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]]> In this week's episode of Calligraphy Biz Corner, we’re diving deep into a topic that every creative business owner should prioritize: the value of continuous learning and development for business success! We believe that prioritizing education can be a game-changer for your calligraphy business, so whether you're just starting out or looking to scale, understanding how to make strategic investments in your education can set you apart from the competition!

We chat about the why, how, and what of investing in your business education—because, let's face it, the more you know, the more you grow! Tune in to hear why investing in your education is essential for long-term growth, our personal insights on how to strategically decide what educational resources are right for you, and other crucial topics like:

  • The long-term benefits of making education a core part of your strategy.
  • Tips for assessing your current needs and aligning them with your educational investments.
  • Key qualities to look for in a coach or mentor and how to ensure their approach matches your business vision.
  • Actionable strategies for being fully present and engaged in your educational pursuits, helping you maximize your investment.
  • Our personal experiences with educational investments and the lessons we've learned.
  • Tailoring your education to your stage in the calligraphy business, from beginners to established pros.

If you’re ready to elevate your creative business through education and learn how to navigate your journey with confidence, this episode is for you! Grab a notebook because we’re sharing our top insights!

We also encourage you to share your thoughts and experiences with us—we love hearing from our community! 💌

🔗 Links to resources mentioned in this episode:

Support the show

👩‍💻 Learn From Me:

👯‍♀️ Keep In Touch:

]]> Alane Gianetti, Shaochen Wu Buzzsprout-16031910 Tue, 05 Nov 2024 02:00:00 -0700 3245 1 20 full false Minisode 2: Why You’re Getting Ghosted in Your Business (And How to Fix It!) Minisode 2: Why You’re Getting Ghosted in Your Business (And How to Fix It!) In today's minisode, we’re diving into a spooky topic that haunts every calligrapher (and creative business owner) — getting ghosted by potential clients. If you’ve ever found yourself thinking, “Why aren’t people responding to me?” or feeling frustrated when a lead goes silent, you’re not alone. But here’s the thing: it might not actually be a “ghosting problem.” Ghosting is usually a sign of deeper issues with your marketing, messaging, or client workflow.

Tune in to hear our top tips on how to get leads to respond, how to stop getting ghosted, and how to strengthen your client communication in your calligraphy business. Spoiler: it’s all about staying top of mind with potential clients, clarifying your messaging to ensure you’re attracting the right people, and creating engagement strategies to help you stand out in the creative business world. We cover everything from pre-qualifying your leads to reframing how you think about ghosts, and we’ll explain why being super clear about your services and pricing is key to avoiding unqualified inquiries. Plus, we'll give you six free email templates to easily follow up with anyone you haven't heard back from without overthinking it!

Ghosting doesn’t have to be a frustrating mystery! With these simple steps, you can refine your client experience and attract leads who are the perfect fit for your calligraphy business!

Loved this episode? Leave us a review and share it with your calligraphy bestie, who might need a little ghost-busting, too!

🔗 Links to resources mentioned in this episode:

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]]> In today's minisode, we’re diving into a spooky topic that haunts every calligrapher (and creative business owner) — getting ghosted by potential clients. If you’ve ever found yourself thinking, “Why aren’t people responding to me?” or feeling frustrated when a lead goes silent, you’re not alone. But here’s the thing: it might not actually be a “ghosting problem.” Ghosting is usually a sign of deeper issues with your marketing, messaging, or client workflow.

Tune in to hear our top tips on how to get leads to respond, how to stop getting ghosted, and how to strengthen your client communication in your calligraphy business. Spoiler: it’s all about staying top of mind with potential clients, clarifying your messaging to ensure you’re attracting the right people, and creating engagement strategies to help you stand out in the creative business world. We cover everything from pre-qualifying your leads to reframing how you think about ghosts, and we’ll explain why being super clear about your services and pricing is key to avoiding unqualified inquiries. Plus, we'll give you six free email templates to easily follow up with anyone you haven't heard back from without overthinking it!

Ghosting doesn’t have to be a frustrating mystery! With these simple steps, you can refine your client experience and attract leads who are the perfect fit for your calligraphy business!

Loved this episode? Leave us a review and share it with your calligraphy bestie, who might need a little ghost-busting, too!

🔗 Links to resources mentioned in this episode:

Support the show

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]]> Alane Gianetti, Shaochen Wu Buzzsprout-15976800 Tue, 29 Oct 2024 02:00:00 -0600 831 1 19 bonus false 18. How to Make Your Calligraphy Business Legal with Paige Hulse of The Creative Law Shop 18. How to Make Your Calligraphy Business Legal with Paige Hulse of The Creative Law Shop We’re so excited to welcome Paige Hulse, lawyer and founder of The Creative Law Shop, to this episode of Calligraphy Biz Corner! Paige shares her inspiring journey from owning a calligraphy business herself, and how that led her to becoming a serial entrepreneur. Most importantly, she breaks down all the legal essentials you need to know to make your calligraphy business official and legally protected.

In this episode, we dive into crucial legal topics that every creative business owner should know. Paige walks us through what to include in a calligraphy contract to protect you and your clients (yes, you need a contract!), how forming an LLC protects you, and common mistakes that can leave small business owners exposed to risk. Whether you're just starting out or looking to level up your legal game, Paige provides practical tips to safeguard your business so that you can take on clients with confidence. 

We also answer listener questions about the right way to sign contracts and how to protect your work from intellectual property theft. Plus, Paige introduces the Creative Law Foundry—an AI-powered app designed to help creative entrepreneurs like you easily craft contracts tailored to your business.

If you’ve been wondering how to make your calligraphy business legally sound, or how to protect your art and your client relationships, this episode is for you! Grab a notebook because Paige is dropping some serious legal knowledge you won’t want to miss.

The following acronyms are used in this episode, we've provided links that help explain what they mean and encourage you to do your own research as well. 


🔗 Links to resources mentioned in this episode:

Support the show

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]]> We’re so excited to welcome Paige Hulse, lawyer and founder of The Creative Law Shop, to this episode of Calligraphy Biz Corner! Paige shares her inspiring journey from owning a calligraphy business herself, and how that led her to becoming a serial entrepreneur. Most importantly, she breaks down all the legal essentials you need to know to make your calligraphy business official and legally protected.

In this episode, we dive into crucial legal topics that every creative business owner should know. Paige walks us through what to include in a calligraphy contract to protect you and your clients (yes, you need a contract!), how forming an LLC protects you, and common mistakes that can leave small business owners exposed to risk. Whether you're just starting out or looking to level up your legal game, Paige provides practical tips to safeguard your business so that you can take on clients with confidence. 

We also answer listener questions about the right way to sign contracts and how to protect your work from intellectual property theft. Plus, Paige introduces the Creative Law Foundry—an AI-powered app designed to help creative entrepreneurs like you easily craft contracts tailored to your business.

If you’ve been wondering how to make your calligraphy business legally sound, or how to protect your art and your client relationships, this episode is for you! Grab a notebook because Paige is dropping some serious legal knowledge you won’t want to miss.

The following acronyms are used in this episode, we've provided links that help explain what they mean and encourage you to do your own research as well. 


🔗 Links to resources mentioned in this episode:

Support the show

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]]> Alane Gianetti, Shaochen Wu Buzzsprout-15950206 Tue, 22 Oct 2024 02:00:00 -0600 3767 1 18 full false 17. 6 Steps to Maximize Holiday Sales for Your Creative Business 17. 6 Steps to Maximize Holiday Sales for Your Creative Business It’s time to start prepping your calligraphy business for the upcoming holiday season, and in this episode of Calligraphy Biz Corner, we’re sharing everything you need to know to boost your small business holiday sales! Whether you’re launching holiday products and services for the first time or you’re a pro at navigating the gifting season, this episode is packed with tips to help you succeed.

We walk through a simple six-step guide to ensure you're ready, covering essential topics like deciding what holiday products to offer, choosing the best platform to sell your products (whether it's online channels or local markets and craft fairs), and creating a solid production timeline. We also dive into setting the right prices for profitability, running pre-sales to gauge interest, and crafting a marketing plan to get your products in front of the right audience.

This episode will help you streamline your production process and maximize your revenue. Put on your favorite holiday sweater (we've got ours on!), grab your notebook, and let’s get your calligraphy business holiday-ready so you can end the year on a high note!

🔗 Links to resources mentioned in this episode:

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]]> It’s time to start prepping your calligraphy business for the upcoming holiday season, and in this episode of Calligraphy Biz Corner, we’re sharing everything you need to know to boost your small business holiday sales! Whether you’re launching holiday products and services for the first time or you’re a pro at navigating the gifting season, this episode is packed with tips to help you succeed.

We walk through a simple six-step guide to ensure you're ready, covering essential topics like deciding what holiday products to offer, choosing the best platform to sell your products (whether it's online channels or local markets and craft fairs), and creating a solid production timeline. We also dive into setting the right prices for profitability, running pre-sales to gauge interest, and crafting a marketing plan to get your products in front of the right audience.

This episode will help you streamline your production process and maximize your revenue. Put on your favorite holiday sweater (we've got ours on!), grab your notebook, and let’s get your calligraphy business holiday-ready so you can end the year on a high note!

🔗 Links to resources mentioned in this episode:

Support the show

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]]> Alane Gianetti, Shaochen Wu Buzzsprout-15870122 Tue, 08 Oct 2024 02:00:00 -0600 2102 1 17 full false Minisode 1: Learning Calligraphy Skills Whether You're a Beginner or a Pro Minisode 1: Learning Calligraphy Skills Whether You're a Beginner or a Pro In this bite-sized episode of Calligraphy Biz Corner, we’re answering a listener’s questions about the process of learning calligraphy and art skills.

We dive into how long to practice one script before moving on, whether it's okay to learn multiple scripts at once, and how muscle memory plays a role in your progress. We also chat about which calligraphy scripts are most in demand for weddings and how to balance learning other creative skills like illustration or bottle painting alongside your calligraphy practice.

Whether you’re new to the calligraphy world or a seasoned pro looking to expand your craft, you'll find valuable insights for your continued growth and learning!

💌 Want YOUR question answered next?
Text us or drop your question on our "Ask Us Anything" post over at @calligraphybizcorner on Instagram.

And if you loved our first minisode, let us know! DM us your thoughts and suggestions for future episodes. We’re always listening to what you want to hear next!

Support the show

👩‍💻 Learn From Me:

👯‍♀️ Keep In Touch:

]]> In this bite-sized episode of Calligraphy Biz Corner, we’re answering a listener’s questions about the process of learning calligraphy and art skills.

We dive into how long to practice one script before moving on, whether it's okay to learn multiple scripts at once, and how muscle memory plays a role in your progress. We also chat about which calligraphy scripts are most in demand for weddings and how to balance learning other creative skills like illustration or bottle painting alongside your calligraphy practice.

Whether you’re new to the calligraphy world or a seasoned pro looking to expand your craft, you'll find valuable insights for your continued growth and learning!

💌 Want YOUR question answered next?
Text us or drop your question on our "Ask Us Anything" post over at @calligraphybizcorner on Instagram.

And if you loved our first minisode, let us know! DM us your thoughts and suggestions for future episodes. We’re always listening to what you want to hear next!

Support the show

👩‍💻 Learn From Me:

👯‍♀️ Keep In Touch:

]]> Alane Gianetti, Shaochen Wu Buzzsprout-15796165 Tue, 01 Oct 2024 02:00:00 -0600 786 1 17 bonus false 16. From Burned Out to Balanced: Keys to Navigating Busy Season as a Small Business Owner 16. From Burned Out to Balanced: Keys to Navigating Busy Season as a Small Business Owner In this week's episode of Calligraphy Biz Corner, we’re tackling a topic that hits close to home for all small business owners and creative entrepreneurs—how to avoid burnout and manage stress in peak times like wedding season and the holidays. Whether you’re balancing a ton of wedding stationery orders, preparing holiday product launches, or just trying to keep your to-do list in check, we’ve got your back!

We’re sharing real-life strategies that have worked for us (and our clients) to help you thrive, not just survive, during these hectic times. You’ll hear about:

  • Setting realistic priorities so you don’t overwhelm yourself
  • Clear communication with clients and collaborators to properly balance expectations
  • Leveraging systems and workflows to streamline your calligraphy business 
  • Why self-care isn’t optional and how to make time for it—even when your schedule is packed
  • The importance of celebrating wins, big or small, to keep your motivation high
  • Mastering the power of saying 'no' so you can protect your time and energy


Whether you're a seasoned calligrapher or just starting your business, this episode is packed with actionable insights to help you beat burnout and keep your passion for calligraphy alive.

🔗 Links to resources mentioned in this episode:

Support the show

👩‍💻 Learn From Me:

👯‍♀️ Keep In Touch:

]]> In this week's episode of Calligraphy Biz Corner, we’re tackling a topic that hits close to home for all small business owners and creative entrepreneurs—how to avoid burnout and manage stress in peak times like wedding season and the holidays. Whether you’re balancing a ton of wedding stationery orders, preparing holiday product launches, or just trying to keep your to-do list in check, we’ve got your back!

We’re sharing real-life strategies that have worked for us (and our clients) to help you thrive, not just survive, during these hectic times. You’ll hear about:

  • Setting realistic priorities so you don’t overwhelm yourself
  • Clear communication with clients and collaborators to properly balance expectations
  • Leveraging systems and workflows to streamline your calligraphy business 
  • Why self-care isn’t optional and how to make time for it—even when your schedule is packed
  • The importance of celebrating wins, big or small, to keep your motivation high
  • Mastering the power of saying 'no' so you can protect your time and energy


Whether you're a seasoned calligrapher or just starting your business, this episode is packed with actionable insights to help you beat burnout and keep your passion for calligraphy alive.

🔗 Links to resources mentioned in this episode:

Support the show

👩‍💻 Learn From Me:

👯‍♀️ Keep In Touch:

]]> Alane Gianetti, Shaochen Wu Buzzsprout-15796123 Tue, 24 Sep 2024 02:00:00 -0600 2779 1 16 full false 15. Mastering Marketing and Pricing for Live Events with Cat and Alex of Keeping Up with the Calligraphers 15. Mastering Marketing and Pricing for Live Events with Cat and Alex of Keeping Up with the Calligraphers We're back from summer break and kicking off the fall season with a special collaboration episode featuring Cat and Alex from Keeping Up with the Calligraphers podcast! We're honored to have them on the show to chat about the diverse, in-demand live event calligraphy industry.

Join us for this exciting conversation where Cat Brown of Cat Lauren Calligraphy and Alex Hirsch of Signs of Our Lives share their experiences of growing their calligraphy businesses, niching down within the live event space, and the importance of staying authentic in business. We chat about essential marketing and pricing strategies for live events, the value of community connections, and the necessity of having a contract in place, whether it's your first or your hundredth job. 

From corporate events to private parties, Cat and Alex have a wealth of knowledge when in comes to standing out as live event artists. After getting their start by creating signs and paper goods for weddings, they expanded their services to provide live calligraphy at corporate events and activations for brands like Prada, Makers Mark, LA Magazine, Netflix, and more.

Whether you're looking to partner with luxury and corporate clients, provide on-site activations for local businesses, or even break into the world of flash tattoos, this episode has all the tips you need to create personalized, Insta-worthy experiences for guests of all kinds. Tune in for an insightful conversation packed with actionable tips as we head into busy season for live events!

Please note, if you're listening around littles, you might want to put headphones in for this one!

🔗 Links to resources mentioned in this episode:

Support the show

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]]> We're back from summer break and kicking off the fall season with a special collaboration episode featuring Cat and Alex from Keeping Up with the Calligraphers podcast! We're honored to have them on the show to chat about the diverse, in-demand live event calligraphy industry.

Join us for this exciting conversation where Cat Brown of Cat Lauren Calligraphy and Alex Hirsch of Signs of Our Lives share their experiences of growing their calligraphy businesses, niching down within the live event space, and the importance of staying authentic in business. We chat about essential marketing and pricing strategies for live events, the value of community connections, and the necessity of having a contract in place, whether it's your first or your hundredth job. 

From corporate events to private parties, Cat and Alex have a wealth of knowledge when in comes to standing out as live event artists. After getting their start by creating signs and paper goods for weddings, they expanded their services to provide live calligraphy at corporate events and activations for brands like Prada, Makers Mark, LA Magazine, Netflix, and more.

Whether you're looking to partner with luxury and corporate clients, provide on-site activations for local businesses, or even break into the world of flash tattoos, this episode has all the tips you need to create personalized, Insta-worthy experiences for guests of all kinds. Tune in for an insightful conversation packed with actionable tips as we head into busy season for live events!

Please note, if you're listening around littles, you might want to put headphones in for this one!

🔗 Links to resources mentioned in this episode:

Support the show

👩‍💻 Learn From Me:

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]]> Alane Gianetti, Shaochen Wu Buzzsprout-15717760 Tue, 10 Sep 2024 02:00:00 -0600 3264 1 15 full true 14. We're Back! Summer Highlights and Podcast Plans 14. We're Back! Summer Highlights and Podcast Plans We're baaaaaack! After a two-month hiatus, we're so excited to share what we've been up to this summer. Tune in to hear our favorite summer activities, new services, and updates on our business and podcast projects. 

Thank you to everyone who shared your thoughts in our six-month podcast survey! Tune in to hear how we're using your feedback to shape the future of Calligraphy Biz Corner! 

🔗 Links to resources mentioned in this episode:


🎙️ In this Episode:

  • 00:00 Introduction 
  • 01:23 Summer Recap 
  • 09:33 What's in Store for the Podcast 
  • 15:42 New Website!

Support the show

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]]> We're baaaaaack! After a two-month hiatus, we're so excited to share what we've been up to this summer. Tune in to hear our favorite summer activities, new services, and updates on our business and podcast projects. 

Thank you to everyone who shared your thoughts in our six-month podcast survey! Tune in to hear how we're using your feedback to shape the future of Calligraphy Biz Corner! 

🔗 Links to resources mentioned in this episode:


🎙️ In this Episode:

  • 00:00 Introduction 
  • 01:23 Summer Recap 
  • 09:33 What's in Store for the Podcast 
  • 15:42 New Website!

Support the show

👩‍💻 Learn From Me:

👯‍♀️ Keep In Touch:

]]> Alane Gianetti, Shaochen Wu Buzzsprout-15717731 Tue, 10 Sep 2024 02:00:00 -0600 1476 1 14 bonus false 13. Slowing Down to Speed Up - HAGS! 13. Slowing Down to Speed Up - HAGS! We're taking a short summer break! Thank you for all of your support over the last six months! We're so grateful for every listen, follow, review, DM, and comment you've shared with us. In this episode, we share a preview of some exciting things that we'll be working on during July and August, and are excited to come back and better than ever in September! HAGS!

Help us help you: Fill out our short survey so we can make this podcast even better! 

🎙️ In this Episode:

  • 00:00 Introduction
  • 03:42 Slowing Down to Speed Up
  • 06:27 What We'll Be Working On
  • 11:04 We Need Your Help - Fill Out Our Survey!
  • 11:27 HAGS!

Support the show

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]]> We're taking a short summer break! Thank you for all of your support over the last six months! We're so grateful for every listen, follow, review, DM, and comment you've shared with us. In this episode, we share a preview of some exciting things that we'll be working on during July and August, and are excited to come back and better than ever in September! HAGS!

Help us help you: Fill out our short survey so we can make this podcast even better! 

🎙️ In this Episode:

  • 00:00 Introduction
  • 03:42 Slowing Down to Speed Up
  • 06:27 What We'll Be Working On
  • 11:04 We Need Your Help - Fill Out Our Survey!
  • 11:27 HAGS!

Support the show

👩‍💻 Learn From Me:

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]]> Alane Gianetti, Shaochen Wu Buzzsprout-15337158 Tue, 02 Jul 2024 02:00:00 -0600 734 1 13 bonus false 12. Get Discovered with Long-Term Marketing & SEO: Expert Strategies from Marketing Pro, Kara of The Kara Report 12. Get Discovered with Long-Term Marketing & SEO: Expert Strategies from Marketing Pro, Kara of The Kara Report We're thrilled to be joined by Kara Duncan, founder of The Kara Report, a content marketing agency that serves women-owned service-based businesses. In this episode, we dive into the essentials of search engine optimization (SEO) and long-term marketing from the lens of calligraphers and wedding professionals!

Kara shares valuable insights into the differences between long-term and short-term marketing, practical SEO strategies, and how to effectively integrate blogging into your business. Tune in to learn about actionable steps you can take TODAY to improve your website's SEO, the importance of diversifying your marketing efforts, and how to use AI tools like ChatGPT for content creation. Kara truly blessed us with her expertise and after listening, we have no doubt that you'll be able to start optimizing your online presence for sustained growth!

If you're interested in working with Kara, she specializes in website copywriting and offers done-for-you marketing services to get your business found in a sustainable, search-driven way using Pinterest and blogging. She's worked with six and seven-figure businesses across a variety of industries, from wedding pros and course creators to fashion designers and more. You can learn more about her business at thekarareport.com.

🔗 Links to resources mentioned in this episode:

Support the show

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]]> We're thrilled to be joined by Kara Duncan, founder of The Kara Report, a content marketing agency that serves women-owned service-based businesses. In this episode, we dive into the essentials of search engine optimization (SEO) and long-term marketing from the lens of calligraphers and wedding professionals!

Kara shares valuable insights into the differences between long-term and short-term marketing, practical SEO strategies, and how to effectively integrate blogging into your business. Tune in to learn about actionable steps you can take TODAY to improve your website's SEO, the importance of diversifying your marketing efforts, and how to use AI tools like ChatGPT for content creation. Kara truly blessed us with her expertise and after listening, we have no doubt that you'll be able to start optimizing your online presence for sustained growth!

If you're interested in working with Kara, she specializes in website copywriting and offers done-for-you marketing services to get your business found in a sustainable, search-driven way using Pinterest and blogging. She's worked with six and seven-figure businesses across a variety of industries, from wedding pros and course creators to fashion designers and more. You can learn more about her business at thekarareport.com.

🔗 Links to resources mentioned in this episode:

Support the show

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]]> Alane Gianetti, Shaochen Wu, Kara Duncan Buzzsprout-15303620 Tue, 25 Jun 2024 02:00:00 -0600 2884 1 12 full false 11. Beyond Numbers: Advanced Pricing Strategies for Calligraphers 11. Beyond Numbers: Advanced Pricing Strategies for Calligraphers In this week's episode of Calligraphy Biz Corner, we dive deep into advanced pricing strategies for calligraphers! These are strategies that we believe aren't talked about enough, so we're bringing them to light!

We cover the importance of investment minimums, the added value of design and project management fees, and discuss when and how to do work for free. Learn how to confidently set your prices, boost your business profitability, and avoid common pricing pitfalls!

🔗 Links to resources mentioned in this episode:

🎙️ In this Episode:

  • 00:00 Introduction 
  • 04:28 Our Pricing Framework and Formula
  • 16:21 Pricing Strategy #1 - Doing Work for Free 
  • 28:06 Pricing Strategy #2 - Investment Minimums 
  • 41:23 Pricing Strategy #3 - Design and Management Fee
  • 50:33 Let Your Values Be Your Guide

Support the show

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]]> In this week's episode of Calligraphy Biz Corner, we dive deep into advanced pricing strategies for calligraphers! These are strategies that we believe aren't talked about enough, so we're bringing them to light!

We cover the importance of investment minimums, the added value of design and project management fees, and discuss when and how to do work for free. Learn how to confidently set your prices, boost your business profitability, and avoid common pricing pitfalls!

🔗 Links to resources mentioned in this episode:

🎙️ In this Episode:

  • 00:00 Introduction 
  • 04:28 Our Pricing Framework and Formula
  • 16:21 Pricing Strategy #1 - Doing Work for Free 
  • 28:06 Pricing Strategy #2 - Investment Minimums 
  • 41:23 Pricing Strategy #3 - Design and Management Fee
  • 50:33 Let Your Values Be Your Guide

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]]> Alane Gianetti, Shaochen Wu Buzzsprout-15220196 Tue, 11 Jun 2024 02:00:00 -0600 3497 1 11 full false 10. 6 Essential Tech Tools You Might Not Be Using 10. 6 Essential Tech Tools You Might Not Be Using Can you believe we're on our 10th episode?! We can't either! Today, we're sharing our favorite tools and programs that have helped streamlined our calligraphy businesses, and they can do the same for yours! Tune in to hear our top three tools for marketing and our top three for efficiency. Whether you've heard of these programs or they're new to you, we hope you walk away with some new ideas on how you can maximize your marketing efforts and run your biz more efficiently!

Don't forget to download our FREE tech programs guide for a list of the tools that we use in our businesses and why we love them!

🔗 Links to the programs mentioned in this episode (Please confirm all software plans & pricing directly on the websites linked below.):

🔗 Links to resources mentioned in this episode:

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]]> Can you believe we're on our 10th episode?! We can't either! Today, we're sharing our favorite tools and programs that have helped streamlined our calligraphy businesses, and they can do the same for yours! Tune in to hear our top three tools for marketing and our top three for efficiency. Whether you've heard of these programs or they're new to you, we hope you walk away with some new ideas on how you can maximize your marketing efforts and run your biz more efficiently!

Don't forget to download our FREE tech programs guide for a list of the tools that we use in our businesses and why we love them!

🔗 Links to the programs mentioned in this episode (Please confirm all software plans & pricing directly on the websites linked below.):

🔗 Links to resources mentioned in this episode:

Support the show

👩‍💻 Learn From Me:

👯‍♀️ Keep In Touch:

]]> Alane Gianetti, Shaochen Wu Buzzsprout-15127061 Tue, 28 May 2024 02:00:00 -0600 2982 1 10 full false 9. Creating a Stand-Out Website: Expert Tips from Suzie Consoli of Lawson House 9. Creating a Stand-Out Website: Expert Tips from Suzie Consoli of Lawson House We're so excited to be joined by Suzie Consoli, Founder and CEO of Lawson House, a full-service marketing and design agency based in Atlanta! Lawson House helps businesses stand out and thrive in a competitive market through strategic branding, web design, and high-converting marketing solutions. They transform visions into impactful realities and ensure businesses get the recognition they deserve!

In today's episode, we explore effective marketing and web design strategies for calligraphy businesses with Suzie. She shares insights on the five pages every website should have, advice on selecting the best platform for your website needs, and the most common mistakes she sees businesses making when it comes to creating their websites. Suzie also gives an actionable process for DIY-ing your website, practical tips for SEO, and shares her expert opinion on whether or not to list pricing on your website. 

Stay tuned until the end, when Suzie shares more about her brand new offering, Launch38 -- a truly unique service that will give you brand messaging & design, a website, launch strategy, and content plan in just FIVE days! 

🔗 Links to resources mentioned in this episode:

🎙️ In this Episode:

  • 00:00 Introduction
  • 02:51 Meet Suzie, Owner of Lawson House
  • 04:22 The Five Must-Have Pages for Your Website
  • 14:50 Practical Steps for DIY-ing Your Website
  • 21:09 Choosing a Platform to Host Your Website
  • 28:28 What Really Matters for SEO
  • 35:39 The Biggest Mistake People Make with Their Website
  • 44:14 Create Your Website with Launch38!
  • 54:03 Connect with Suzie

Support the show

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]]> We're so excited to be joined by Suzie Consoli, Founder and CEO of Lawson House, a full-service marketing and design agency based in Atlanta! Lawson House helps businesses stand out and thrive in a competitive market through strategic branding, web design, and high-converting marketing solutions. They transform visions into impactful realities and ensure businesses get the recognition they deserve!

In today's episode, we explore effective marketing and web design strategies for calligraphy businesses with Suzie. She shares insights on the five pages every website should have, advice on selecting the best platform for your website needs, and the most common mistakes she sees businesses making when it comes to creating their websites. Suzie also gives an actionable process for DIY-ing your website, practical tips for SEO, and shares her expert opinion on whether or not to list pricing on your website. 

Stay tuned until the end, when Suzie shares more about her brand new offering, Launch38 -- a truly unique service that will give you brand messaging & design, a website, launch strategy, and content plan in just FIVE days! 

🔗 Links to resources mentioned in this episode:

🎙️ In this Episode:

  • 00:00 Introduction
  • 02:51 Meet Suzie, Owner of Lawson House
  • 04:22 The Five Must-Have Pages for Your Website
  • 14:50 Practical Steps for DIY-ing Your Website
  • 21:09 Choosing a Platform to Host Your Website
  • 28:28 What Really Matters for SEO
  • 35:39 The Biggest Mistake People Make with Their Website
  • 44:14 Create Your Website with Launch38!
  • 54:03 Connect with Suzie

Support the show

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]]> Alane Gianetti, Shaochen Wu, Suzie Consoli Buzzsprout-15063502 Tue, 14 May 2024 02:00:00 -0600 3330 1 9 full false 8. From Weddings to Book Deals: Evolving a Hand-Lettering Business with Crew and Co 8. From Weddings to Book Deals: Evolving a Hand-Lettering Business with Crew and Co In today's episode of Calligraphy Biz Corner, we have two very special guests! We're so excited to welcome Courtney and Will, owners of Crew and Co, a hand-lettering business that over the past 10 years, has transitioned from weddings and calligraphy workshops to creating products that encourage families to make scripture a practical part of their daily lives.

Their second book, Abundant Grace, was recently published on April 2nd, and we had the privilege of chatting with them just before it was released! In this episode, Courtney and Will share the evolution of their business, starting with Courtney's beginnings in wedding calligraphy to Will joining the team as they entered the product world by creating children's screen-printed t-shirts. Their inspiring journey leads us to where they are today, which is launching their second book and developing products that bring joy and hope to families through encouraging messages, beautiful designs, and vibrant colors.

Throughout the episode, Courtney and Will expand on the importance of building a business that's aligned with personal values and rooted in authenticity. Tune in to hear their experiences of figuring things out as they go, and their exciting story of navigating the book publishing process for two books, including their latest release, 'Abundant Grace.'

Listen in to the end of the episode to hear how you can win a copy of their newest book plus store credit to crewandco.com!

🔗 Links to resources mentioned in this episode:

🎙️ In this Episode:

  • 00:00 Introduction
  • 03:28 Welcome Will & Courtney!
  • 05:56 Courtney's Calligraphy Beginnings 
  • 11:22 Launching Crew + Co & Transitioning to Products
  • 15:22 Working as a Husband & Wife Team 
  • 19:33 Growing a Product-Based Business
  • 35:27 Getting a Book Deal!
  • 46:09 Enter Giveaway & Connect with Crew + Co

Support the show

👩‍💻 Learn From Me:

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]]> In today's episode of Calligraphy Biz Corner, we have two very special guests! We're so excited to welcome Courtney and Will, owners of Crew and Co, a hand-lettering business that over the past 10 years, has transitioned from weddings and calligraphy workshops to creating products that encourage families to make scripture a practical part of their daily lives.

Their second book, Abundant Grace, was recently published on April 2nd, and we had the privilege of chatting with them just before it was released! In this episode, Courtney and Will share the evolution of their business, starting with Courtney's beginnings in wedding calligraphy to Will joining the team as they entered the product world by creating children's screen-printed t-shirts. Their inspiring journey leads us to where they are today, which is launching their second book and developing products that bring joy and hope to families through encouraging messages, beautiful designs, and vibrant colors.

Throughout the episode, Courtney and Will expand on the importance of building a business that's aligned with personal values and rooted in authenticity. Tune in to hear their experiences of figuring things out as they go, and their exciting story of navigating the book publishing process for two books, including their latest release, 'Abundant Grace.'

Listen in to the end of the episode to hear how you can win a copy of their newest book plus store credit to crewandco.com!

🔗 Links to resources mentioned in this episode:

🎙️ In this Episode:

  • 00:00 Introduction
  • 03:28 Welcome Will & Courtney!
  • 05:56 Courtney's Calligraphy Beginnings 
  • 11:22 Launching Crew + Co & Transitioning to Products
  • 15:22 Working as a Husband & Wife Team 
  • 19:33 Growing a Product-Based Business
  • 35:27 Getting a Book Deal!
  • 46:09 Enter Giveaway & Connect with Crew + Co

Support the show

👩‍💻 Learn From Me:

👯‍♀️ Keep In Touch:

]]> Alane Gianetti, Shaochen Wu, Will & Courtney Kassner Buzzsprout-14894421 Tue, 16 Apr 2024 02:00:00 -0600 2960 1 8 full false 7. Creating Confidence: 4 Strategies for Beating Imposter Syndrome 7. Creating Confidence: 4 Strategies for Beating Imposter Syndrome Today, we're talking about everyone's favorite topic! ...Okay, maybe not your favorite topic, but one that plagues all of us: Imposter Syndrome! Tune in to hear our personal experiences with imposter syndrome and of course, both tactical and mindset strategies to combat it. These include methods like looking at the evidence, creating more than you consume, leaning into discomfort, and writing your own narrative. 

We hope this episode helps you feel less alone when it comes to dealing with imposter syndrome, serves as a reminder that YOU have something unique to offer, and encourages you to lean into discomfort because it's a sign of big growth potential!

🔗 Links to resources mentioned in this episode:


🎙️ In this Episode:

  • 00:00 Celebrating 2 Months - Thanks for Listening!
  • 02:42 What is Imposter Syndrome?
  • 05:40 Strategy 1: Look at the Evidence
  • 11:14 Strategy 2: Create More Than You Consume
  • 16:26 Strategy 3: Lean into the Discomfort
  • 25:09 Strategy 4: Write Your Own Narrative
  • 30:43 Now, go share your gift with the world!


Support the show

👩‍💻 Learn From Me:

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]]> Today, we're talking about everyone's favorite topic! ...Okay, maybe not your favorite topic, but one that plagues all of us: Imposter Syndrome! Tune in to hear our personal experiences with imposter syndrome and of course, both tactical and mindset strategies to combat it. These include methods like looking at the evidence, creating more than you consume, leaning into discomfort, and writing your own narrative. 

We hope this episode helps you feel less alone when it comes to dealing with imposter syndrome, serves as a reminder that YOU have something unique to offer, and encourages you to lean into discomfort because it's a sign of big growth potential!

🔗 Links to resources mentioned in this episode:


🎙️ In this Episode:

  • 00:00 Celebrating 2 Months - Thanks for Listening!
  • 02:42 What is Imposter Syndrome?
  • 05:40 Strategy 1: Look at the Evidence
  • 11:14 Strategy 2: Create More Than You Consume
  • 16:26 Strategy 3: Lean into the Discomfort
  • 25:09 Strategy 4: Write Your Own Narrative
  • 30:43 Now, go share your gift with the world!


Support the show

👩‍💻 Learn From Me:

👯‍♀️ Keep In Touch:

]]> Alane Gianetti, Shaochen Wu Buzzsprout-14793880 Tue, 02 Apr 2024 02:00:00 -0600 1998 1 7 full false 6. Forging Unique Paths to Full-Time: Stories from Calligraphers Who Have Done It 6. Forging Unique Paths to Full-Time: Stories from Calligraphers Who Have Done It In our first-ever guest interview episode, we're highlighting the unique journeys of three successful calligraphers as they transformed their calligraphy hobbies or side hustles into full-time businesses! We chat with Hannah of Tally Mark Calligraphy, Dani of Paper Cliché, and Alice of Penned by Alice about what prompted them to take their businesses full-time, the challenges they faced, and their advice for anyone considering making calligraphy their sole source of income. 

From Hannah's transition from an athletic trainer to a wedding and live-event calligrapher, to Dani's shift from bartending to running an intentional stationery business, and Alice's move from a finance career to balancing calligraphy with motherhood, these stories emphasize the importance of passion, community support, strategic planning, and showcase how different each of our journeys are. 

We hope this episode encourages you to take things one step at a time, focus on your specific goals, and trust the process to achieve your dreams!

🔗 Where to find our guests:

Hannah of Tally Mark Calligraphy:

Dani of Paper Cliché:

Alice of Penned by Alice:


🔗 Links to resources mentioned in this episode:


🎙️ In this Episode:

  • 00:00 Introduction
  • 02:04 Redefining Identity with Hannah of Tally Mark Calligraphy 
  • 22:26 Leading with Alignment with Dani of Paper Cliché
  • 42:38 Running a Biz as a Full-Time Mom with Penned by Alice
  • 01:02:08 Key Themes and Takeaways

Support the show

👩‍💻 Learn From Me:

👯‍♀️ Keep In Touch:

]]> In our first-ever guest interview episode, we're highlighting the unique journeys of three successful calligraphers as they transformed their calligraphy hobbies or side hustles into full-time businesses! We chat with Hannah of Tally Mark Calligraphy, Dani of Paper Cliché, and Alice of Penned by Alice about what prompted them to take their businesses full-time, the challenges they faced, and their advice for anyone considering making calligraphy their sole source of income. 

From Hannah's transition from an athletic trainer to a wedding and live-event calligrapher, to Dani's shift from bartending to running an intentional stationery business, and Alice's move from a finance career to balancing calligraphy with motherhood, these stories emphasize the importance of passion, community support, strategic planning, and showcase how different each of our journeys are. 

We hope this episode encourages you to take things one step at a time, focus on your specific goals, and trust the process to achieve your dreams!

🔗 Where to find our guests:

Hannah of Tally Mark Calligraphy:

Dani of Paper Cliché:

Alice of Penned by Alice:


🔗 Links to resources mentioned in this episode:


🎙️ In this Episode:

  • 00:00 Introduction
  • 02:04 Redefining Identity with Hannah of Tally Mark Calligraphy 
  • 22:26 Leading with Alignment with Dani of Paper Cliché
  • 42:38 Running a Biz as a Full-Time Mom with Penned by Alice
  • 01:02:08 Key Themes and Takeaways

Support the show

👩‍💻 Learn From Me:

👯‍♀️ Keep In Touch:

]]> Alane Gianetti, Shaochen Wu Buzzsprout-14697460 Tue, 19 Mar 2024 02:00:00 -0600 3908 1 6 full false 5. Our Worst Pet Peeves as Calligraphers and How to Combat Them 5. Our Worst Pet Peeves as Calligraphers and How to Combat Them Buckle up for a spicy episode! 🔥 After a few teaching-heavy episodes, we're spilling the ink on our top pet peeves as wedding calligraphers! From misspelling "stationery" to referring to calligraphy as a "font" to ghosting, join us for some real talk about what it's like being a calligrapher in a world where we constantly have to explain what we do (JK! Kind of...).

Of course, this wouldn't be a Calligraphy Biz Corner episode if we didn't also share our learnings and ways to mitigate some of these pet peeves! Tune in to hear our biggest frustrations, join in as we laugh about them, and then hear how we combat them. 

🔗 Links to resources mentioned in this episode:

🎙️ In this Episode:

  • 00:00 Introduction
  • 05:08 Pet Peeve #1 - Stationary vs. Stationery
  • 07:23 Pet Peeve #2 - Not Being Tagged in Photo Credits
  • 12:02 Pet Peeve #3 - Flowers that Cover up Calligraphy on our Signage
  • 14:04 Pet Peeve #4 - Referring to Calligraphy as a "Font"
  • 17:26 Pet Peeve #5 - "The invites will end up in the trash"
  • 21:14 Pet Peeve #6 - Clients that Don't Have a Budget
  • 25:45 Pet Peeve #7 - Ghosting
  • 40:10 Key Takeaways 

Support the show

👩‍💻 Learn From Me:

👯‍♀️ Keep In Touch:

]]> Buckle up for a spicy episode! 🔥 After a few teaching-heavy episodes, we're spilling the ink on our top pet peeves as wedding calligraphers! From misspelling "stationery" to referring to calligraphy as a "font" to ghosting, join us for some real talk about what it's like being a calligrapher in a world where we constantly have to explain what we do (JK! Kind of...).

Of course, this wouldn't be a Calligraphy Biz Corner episode if we didn't also share our learnings and ways to mitigate some of these pet peeves! Tune in to hear our biggest frustrations, join in as we laugh about them, and then hear how we combat them. 

🔗 Links to resources mentioned in this episode:

🎙️ In this Episode:

  • 00:00 Introduction
  • 05:08 Pet Peeve #1 - Stationary vs. Stationery
  • 07:23 Pet Peeve #2 - Not Being Tagged in Photo Credits
  • 12:02 Pet Peeve #3 - Flowers that Cover up Calligraphy on our Signage
  • 14:04 Pet Peeve #4 - Referring to Calligraphy as a "Font"
  • 17:26 Pet Peeve #5 - "The invites will end up in the trash"
  • 21:14 Pet Peeve #6 - Clients that Don't Have a Budget
  • 25:45 Pet Peeve #7 - Ghosting
  • 40:10 Key Takeaways 

Support the show

👩‍💻 Learn From Me:

👯‍♀️ Keep In Touch:

]]> Alane Gianetti, Shaochen Wu Buzzsprout-14610093 Tue, 05 Mar 2024 02:00:00 -0700 2505 1 5 full false 4. Part 2: Mistakes to Avoid When Growing Your Calligraphy Business (and What To Do Instead!) 4. Part 2: Mistakes to Avoid When Growing Your Calligraphy Business (and What To Do Instead!) As a follow-up to Episode 3, we're sharing the mistakes we've seen and made when growing a calligraphy business, and what to do instead!

In this episode, we talk about three key mistakes that calligraphers should avoid in the growing phase of their business, such as not niching down and not having proper systems in place. We also chat through actionable things to consider during the growth phase to help set your business up for maximum success. These include the importance of getting clear on personal financial goals, identifying what you want your business and personal life to look like, investing in professional growth, finding community, and outsourcing.

If you're ready to take on more clients, increase your revenue, or expand your services, this episode is for you! 

🔗 Links to resources mentioned in this episode:

💻 Software Programs Mentioned

🎙️ In this Episode:

  • 00:00 Introduction
  • 02:47 Mistake #1 - Not Niching Down
  • 06:23 Mistake #2 - Comparing Your Biz Growth to Others'
  • 12:08 Mistake #3 - Lack of Systems 
  • 21:14 Do #1 - Get Clear on Your Financial Goals
  • 26:37 Do #2 - Build Your Business on What You Want Your Life to Look Like
  • 30:05 Do #3 - Lean on Community to Accelerate Your Business
  • 39:14 Do #4 - Invest in Your Professional Growth
  • 48:37 Do #5 - Outsource to Maximize Your Money-Making Time
  • 01:00:35 Final Thoughts

Support the show

👩‍💻 Learn From Me:

👯‍♀️ Keep In Touch:

]]> As a follow-up to Episode 3, we're sharing the mistakes we've seen and made when growing a calligraphy business, and what to do instead!

In this episode, we talk about three key mistakes that calligraphers should avoid in the growing phase of their business, such as not niching down and not having proper systems in place. We also chat through actionable things to consider during the growth phase to help set your business up for maximum success. These include the importance of getting clear on personal financial goals, identifying what you want your business and personal life to look like, investing in professional growth, finding community, and outsourcing.

If you're ready to take on more clients, increase your revenue, or expand your services, this episode is for you! 

🔗 Links to resources mentioned in this episode:

💻 Software Programs Mentioned

🎙️ In this Episode:

  • 00:00 Introduction
  • 02:47 Mistake #1 - Not Niching Down
  • 06:23 Mistake #2 - Comparing Your Biz Growth to Others'
  • 12:08 Mistake #3 - Lack of Systems 
  • 21:14 Do #1 - Get Clear on Your Financial Goals
  • 26:37 Do #2 - Build Your Business on What You Want Your Life to Look Like
  • 30:05 Do #3 - Lean on Community to Accelerate Your Business
  • 39:14 Do #4 - Invest in Your Professional Growth
  • 48:37 Do #5 - Outsource to Maximize Your Money-Making Time
  • 01:00:35 Final Thoughts

Support the show

👩‍💻 Learn From Me:

👯‍♀️ Keep In Touch:

]]> Alane Gianetti, Shaochen Wu Buzzsprout-14512985 Tue, 20 Feb 2024 02:00:00 -0700 3717 1 4 full false 3. Part 1: Mistakes to Avoid When Starting Your Calligraphy Business (and What To Do Instead!) 3. Part 1: Mistakes to Avoid When Starting Your Calligraphy Business (and What To Do Instead!) In today's episode, we're sharing mistakes we've seen when starting a calligraphy business, and what to do instead.

We've pinpointed five "mistakes" to avoid, such as an overemphasis on perfectionism, comparison with others, and allowing negative feedback to affect your dreams. We also highlight the problem of calculating prices based on others’ and encourage you to consider your own personal costs and skill level when setting your prices. 

But we're not just here to share what you shouldn't do! We're giving practical steps for calligraphers who are ready to transition from hobby to business, such as the importance of exploration (listen in to hear Shaochen's potato story!), creating a portfolio, registering your business, separating your finances, and getting customer reviews early on. 

If you're ready to turn your calligraphy hobby into a flourishing business, then this episode is for you! Heck, even if you're a seasoned pro, you may learn something new... We know that we both definitely did!

🔗 Links to resources mentioned in this episode:

🎙️ In this Episode:

  • 0:00 Introduction
  • 02:11 Mistake #1 - Waiting for Things to Be Perfect
  • 05:56 Mistake #2 - Comparing Yourself to Others
  • 08:28 Mistake #3 - Letting Negative Feedback Crush Your Dreams
  • 14:38 Mistake #4 - Basing Your Pricing Off of Others
  • 18:55 Mistake #5 - Not Thinking Through Use Cases
  • 24:03 Do #1 - Talk About Your Biz
  • 27:07 Do #2 - Explore, Experiment, and Explore Some More! 
  • 30:23 Do #3 - Build Your Portfolio
  • 33:23 Do #4 - Make Your Biz Legal
  • 37:43 Do #5 - Collect Reviews
  • 39:49 Start Your Business Today

Support the show

👩‍💻 Learn From Me:

👯‍♀️ Keep In Touch:

]]> In today's episode, we're sharing mistakes we've seen when starting a calligraphy business, and what to do instead.

We've pinpointed five "mistakes" to avoid, such as an overemphasis on perfectionism, comparison with others, and allowing negative feedback to affect your dreams. We also highlight the problem of calculating prices based on others’ and encourage you to consider your own personal costs and skill level when setting your prices. 

But we're not just here to share what you shouldn't do! We're giving practical steps for calligraphers who are ready to transition from hobby to business, such as the importance of exploration (listen in to hear Shaochen's potato story!), creating a portfolio, registering your business, separating your finances, and getting customer reviews early on. 

If you're ready to turn your calligraphy hobby into a flourishing business, then this episode is for you! Heck, even if you're a seasoned pro, you may learn something new... We know that we both definitely did!

🔗 Links to resources mentioned in this episode:

🎙️ In this Episode:

  • 0:00 Introduction
  • 02:11 Mistake #1 - Waiting for Things to Be Perfect
  • 05:56 Mistake #2 - Comparing Yourself to Others
  • 08:28 Mistake #3 - Letting Negative Feedback Crush Your Dreams
  • 14:38 Mistake #4 - Basing Your Pricing Off of Others
  • 18:55 Mistake #5 - Not Thinking Through Use Cases
  • 24:03 Do #1 - Talk About Your Biz
  • 27:07 Do #2 - Explore, Experiment, and Explore Some More! 
  • 30:23 Do #3 - Build Your Portfolio
  • 33:23 Do #4 - Make Your Biz Legal
  • 37:43 Do #5 - Collect Reviews
  • 39:49 Start Your Business Today

Support the show

👩‍💻 Learn From Me:

👯‍♀️ Keep In Touch:

]]> Alane Gianetti, Shaochen Wu Buzzsprout-14430137 Tue, 06 Feb 2024 02:00:00 -0700 2486 1 3 full false 2. Looking Back to Leap Forward: Tips on Reflection and Goal Setting 2. Looking Back to Leap Forward: Tips on Reflection and Goal Setting Reflecting on 2023 and Planning for 2024: Business Goals and Success Measures

We're bringing that new year energy into today's episode, and sharing our top tips to help you rock 2024!

Before you dive into goal-setting, we encourage you to reflect on the previous year, both intuitively as well as by looking at your numbers. Using Shaochen's New Year's Reflection Guide, we're diving into three questions to ask yourself as you're doing your 2023 reflection, the three numbers that you should review in your business, and the three questions to ask yourself as you're setting goals for the new year. 

As examples, we're sharing our answers to each question and how we will use our 2023 reviews to inform our goals and actions for the next year. Get ready to hear our transitions within the calligraphy biz world, expanding our focus from wedding calligraphy to business education, and the importance of aligning your business goals to your personal values and desired lifestyles.

We'll also dive into the importance of tracking business metrics across marketing, sales, and client experience for more informed goal-setting. Grab your notebook and pen, because this is a juicy one!

And stay tuned until the end of this episode, where Shaochen is spilling the ink on a brand new offering that will help you get super clear on your financial goals for 2024!

🔗 Links to resources mentioned in this episode:

🎙️ In this Episode:

  • 00:32 Introduction
  • 04:50 Three Questions for Reflection
  • 22:27 Reviewing & Understanding Your Marketing Metrics
  • 30:34 Reviewing & Understanding Your Sales Numbers
  • 33:00 The Power of Reviews in Your Client Experience
  • 36:45 Looking Ahead
  • 50:00 Preparing for Your Best Year Yet

This episode may contain affiliate links, which means if you make a purchase using the link, we earn a small commission. We only share products that we use ourselves, and we think it would be of benefit to you! 

Support the show

👩‍💻 Learn From Me:

👯‍♀️ Keep In Touch:

]]> Reflecting on 2023 and Planning for 2024: Business Goals and Success Measures

We're bringing that new year energy into today's episode, and sharing our top tips to help you rock 2024!

Before you dive into goal-setting, we encourage you to reflect on the previous year, both intuitively as well as by looking at your numbers. Using Shaochen's New Year's Reflection Guide, we're diving into three questions to ask yourself as you're doing your 2023 reflection, the three numbers that you should review in your business, and the three questions to ask yourself as you're setting goals for the new year. 

As examples, we're sharing our answers to each question and how we will use our 2023 reviews to inform our goals and actions for the next year. Get ready to hear our transitions within the calligraphy biz world, expanding our focus from wedding calligraphy to business education, and the importance of aligning your business goals to your personal values and desired lifestyles.

We'll also dive into the importance of tracking business metrics across marketing, sales, and client experience for more informed goal-setting. Grab your notebook and pen, because this is a juicy one!

And stay tuned until the end of this episode, where Shaochen is spilling the ink on a brand new offering that will help you get super clear on your financial goals for 2024!

🔗 Links to resources mentioned in this episode:

🎙️ In this Episode:

  • 00:32 Introduction
  • 04:50 Three Questions for Reflection
  • 22:27 Reviewing & Understanding Your Marketing Metrics
  • 30:34 Reviewing & Understanding Your Sales Numbers
  • 33:00 The Power of Reviews in Your Client Experience
  • 36:45 Looking Ahead
  • 50:00 Preparing for Your Best Year Yet

This episode may contain affiliate links, which means if you make a purchase using the link, we earn a small commission. We only share products that we use ourselves, and we think it would be of benefit to you! 

Support the show

👩‍💻 Learn From Me:

👯‍♀️ Keep In Touch:

]]> Alane Gianetti, Shaochen Wu Buzzsprout-14342122 Tue, 23 Jan 2024 05:00:00 -0700 3207 1 2 full false 1. Welcome to our Corner 1. Welcome to our Corner The Beginning of Calligraphy Biz Corner: Meet Your Hosts and Learn Their Stories

Welcome to the very first episode of Calligraphy Biz Corner! We're your hosts, Alane and Shaochen, two full-time wedding calligraphers and business educators, and our mission with this podcast is simple: to guide calligraphers through the maze of running a creative business, complete with real-life strategy and mindset magic.  

Here's what to expect in our first episode: we're sharing more about our personal journeys with calligraphy and spilling the ink on how our passions evolved into entrepreneurship. You'll also hear how we initially connected way back in 2020 and how our collaborations over the years have led to the birth of Calligraphy Biz Corner. 

Our episodes will be packed with real-life stories and practical tips, so rest assured that whether you're a budding beginner or a seasoned pro, they'll be something for everyone in the calligraphy industry!

🎙️ In this Episode:

  • 00:32 Welcome to our Corner!
  • 03:10 Shaochen's Story
  • 09:15 Alane's Story
  • 14:11 The Birth of Our Collaboration
  • 18:02 What to Expect from Calligraphy Biz Corner

Support the show

👩‍💻 Learn From Me:

👯‍♀️ Keep In Touch:

]]> The Beginning of Calligraphy Biz Corner: Meet Your Hosts and Learn Their Stories

Welcome to the very first episode of Calligraphy Biz Corner! We're your hosts, Alane and Shaochen, two full-time wedding calligraphers and business educators, and our mission with this podcast is simple: to guide calligraphers through the maze of running a creative business, complete with real-life strategy and mindset magic.  

Here's what to expect in our first episode: we're sharing more about our personal journeys with calligraphy and spilling the ink on how our passions evolved into entrepreneurship. You'll also hear how we initially connected way back in 2020 and how our collaborations over the years have led to the birth of Calligraphy Biz Corner. 

Our episodes will be packed with real-life stories and practical tips, so rest assured that whether you're a budding beginner or a seasoned pro, they'll be something for everyone in the calligraphy industry!

🎙️ In this Episode:

  • 00:32 Welcome to our Corner!
  • 03:10 Shaochen's Story
  • 09:15 Alane's Story
  • 14:11 The Birth of Our Collaboration
  • 18:02 What to Expect from Calligraphy Biz Corner

Support the show

👩‍💻 Learn From Me:

👯‍♀️ Keep In Touch:

]]> Alane Gianetti, Shaochen Wu Buzzsprout-14341777 Sat, 20 Jan 2024 08:00:00 -0700 1226 1 1 full false