Coaching Inc with Tom Krol

CI - S2 - 132 - The Difference Between Posting Content and Building Authority with Martine Richardson

Thu, 11 Jun 2026 00:00:00 -0400

A lot of people post content online, but only a few build real authority.

In this episode, Martine Richardson breaks down the mindset, consistency, and relationship-building that create trust and long-term business growth.

She shares her journey from getting fired from a finance job and having her car repossessed to building a multimillion-dollar rental portfolio and coaching others to do the same, and how daily video creation changed her business.

You’ll Learn How To:

Build authority through value-driven content
Avoid the biggest mistakes new rental property investors make
Overcome limiting beliefs using private capital
Create systems that make rentals less stressful

What You’ll Learn in This Episode:

(01:10) Introducing Martine Richardson
(02:40) Why the lack of motivation for a corporate job pushed her to take action
(04:08) The biggest misconception people have about rental properties
(04:45) Importance of having a system set in place for tenants
(05:49) The limiting belief that stops people from using private money
(07:02) The number one mistake other coaches make
(10:53) How Martine’s podcast helped build authority before she became a coach
(11:43) Biggest thing she learned from a podcast guest
(15:17) Talking to people generated more for Martine's coaching business
(18:02) Daily video content matters more than occasional perfect posts
(20:50) The biggest lesson for anyone waiting to start something new

Who This Episode Is For:

Coaches trying to build real authority online
Real estate investors interested in rental properties
Entrepreneurs struggling with content creation

Why You Should Listen:

Martine shares practical lessons from building a real business, creating systems that scale, and using content to truly serve people rather than just chase attention.

Connect with Martine Richardson:

Website: https://martinerichardson.com/
Instagram: https://www.instagram.com/coachmartine_/
Facebook: https://www.facebook.com/martine.jackson/

Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com
Join Martine’s community on Facebook: Freedom Inc.

CI - S2 - 131 - The Biggest “Aha” Moments From Coaching Inc Mastermind with Jay Conner

Mon, 08 Jun 2026 00:00:00 -0400

In this episode of Coaching Inc. Podcast, Jay Conner shares his biggest takeaways from the latest Coaching Inc. Mastermind and the strategies he's already implementing in his own business.

Jay breaks down the ideas that are working right now, from evergreen webinar funnels and AI-powered follow-up systems to raising private money without asking for it. He also explains how mindset, relationships, and being in the right room create opportunities.

Listen and enjoy the show!

You’ll Learn How To:

Use evergreen webinars to generate leads
Build trust and raise private money
Create more opportunities by networking and collaboration
Leverage AI agents to improve event registrations

What You’ll Learn in This Episode:

(01:21) Introducing Jay Conner and why he joined the mastermind
(03:53) His biggest takeaway at Coaching Inc.
(04:20) Evergreen Webinar done differently
(06:03) Self-liquidating offers can generate leads
(07:46) The content batching strategy
(09:29) How AI agents are helping generate more event registrations
(11:20) Speed-to-lead explained
(12:47) The event strategies Jay uses to increase coaching sales
(16:12) The five-step method for raising private money without ever asking for money
(18:06) The biggest misconception people have about raising private money
(18:52) Get in person to the next Coaching Inc. Mastermind

Who This Episode Is For:

Coaches looking to improve their sales systems
Real estate investors interested in raising private money
Business owners exploring AI and automation

Why You Should Listen:

Jay shares real-world strategies, mindset shifts, and marketing ideas that can help you attract more opportunities, build stronger relationships, and grow your business more effectively.

Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com
Get Jay Conner’s book Where to Get the Money Now here.

CI - S2 - 130 - How Brett McCollum Rebuilt After Losing Nearly $1 Million with Brett McCollum

Thu, 04 Jun 2026 00:00:00 -0400

What do you do when your business loses nearly $1 million?

In this episode, Brett McCollum opens up about one of the toughest seasons of his entrepreneurial journey. He shares how a series of business decisions led to significant losses, the lessons he learned through the process, and how taking full ownership helped him rebuild this business.

Listen and enjoy the show!

You’ll Learn How To:

Evaluate your business instead of relying on best-case scenarios
Improve sales by setting clear expectations
Build confidence that improves sales performance
Stay resilient during difficult business seasons

What You’ll Learn in This Episode:

(01:14) Brett's reflection on losing nearly $1 million in business
(02:28) Stepping back and being completely honest about messing up
(03:14) The biggest lesson he learned during his toughest season
(04:49) Advice for coaches struggling in today's market
(06:21) Authentic reality check about your business performance
(08:42) What people should be doing differently from a sales perspective
(08:55) Reducing buyer's remorse after a sale
(10:44) How setting expectations improves retention and results
(11:37) Confidence remains one of the most powerful sales tools
(12:27) Brett's thoughts on joining masterminds and communities

Who This Episode Is For:

Business owners who are facing business challenges
Real estate investors who want to improve leadership and accountability
Coaches who want to build confidence with their clients

Why You Should Listen:

Brett's story is a powerful reminder that success isn't about avoiding mistakes but about how you respond when things go wrong. It offers practical lessons on resilience, sales, leadership, and personal accountability.

Connect with Brett McCollum:

Instagram: https://www.instagram.com/brett_mccollum/

Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com

CI - S2 - 129 - Why Most Webinars Fail Before They Even Start with Matt Gill

Mon, 01 Jun 2026 00:00:00 -0400

The biggest mistake most coaches make is failing to focus on delivering results for their buyers.

Most people think webinars fail because of poor presentations, weak sales skills, or technical issues. According to webinar marketing pioneer Matt Gill, the real problem starts much earlier.

In this episode, Matt shares his story as one of the pioneers of webinar marketing, how webinars changed the way businesses sell online, and what it really takes to build a multi-million-dollar webinar offer.

He also talks about the biggest mistake most webinar creators make, the importance of proof as a marketing tool, and how to overcome fear in launching your first webinar.

Listen and enjoy the show!

You'll Learn How To:

Create webinar offers that attract the right audience
Use proof and customer success stories to increase conversions
Improve webinar performance through tracking and optimization
Overcome the fear of hosting your first webinar

What You'll Learn in This Episode:

(02:15) Matt's journey into online marketing
(02:48) The birth of webinar selling
(03:28) How webinars changed the way businesses sell online
(04:29) What it takes to build a multi-million dollar webinar offer
(05:52) The biggest mistake most webinar creators make
(06:21) Proof is the most powerful marketing tool
(07:20) Viewing webinar marketing as a system
(09:55) The first thing every beginner should focus on
(10:35) Overcoming fear in launching your first webinar
(13:34) The concept of a webinar marketing system
(14:36) Connect with Matt Gill

Who This Episode Is For:

Entrepreneurs building online offers
Course creators who want to generate leads through webinars
Business owners looking to improve conversions
Anyone planning to host their first webinar

Why You Should Listen:

In this episode, Matt Gill shares practical lessons from years of experience running successful webinar campaigns.

Connect with Matt Gill:

Website: webinarmarketingsystem.com

Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com

CI - S2 - 128 - The Biggest Mistake Coaches Make When Trying to Grow with Andrew Becker

Thu, 28 May 2026 00:00:00 -0400

In this episode of the Coaching Inc. Podcast, host Storyteller Jet sits down with real estate entrepreneur and systems expert Andrew Becker to talk about one of the biggest mistakes business owners make when trying to scale.

Andrew shares how simplifying lead generation, building repeatable systems, and focusing deeply on a few high-performing strategies helped him grow multiple businesses while improving his profit margins.

This episode is packed with practical lessons for coaches, entrepreneurs, and operators who want to grow smarter instead of busier. Enjoy the show!

You’ll Learn How To:

Use podcasts as a lead generation and relationship-building tool
Build repeatable systems and SOPs that save time
Improve profit margins by simplifying operations
Avoid the biggest mistake most entrepreneurs make when trying to scale

What You’ll Learn in This Episode:

(01:24) Andrew Becker's background in real estate
(02:54) The Team Lead Talks Podcast
(04:22) How he uses podcasts to generate leads and business opportunities
(08:34) Shorter podcast episodes helped improve efficiency and content production
(10:50) How podcasts can become one of the best relationship-building and sales tools
(12:39) The importance of solving pain points
(13:14) How Andrew built a coaching program around probate lead generation
(14:37) The Day One Probate explained
(15:49) AI and automation are becoming major business advantages
(16:41) The biggest mistake entrepreneurs make when trying to scale
(20:11) Becoming known for one specialty creates long-term business growth
(21:07) Expanding exit strategies
(22:37) Andrew’s “million-dollar advice.”
(25:29) The story behind BILLIONS
(27:11) The biggest mistakes businesses make when running PPC campaigns
(29:48) Google optimization requires strong conversion systems and quality lead feedback
(32:49) The value of collaboration, masterminds, and learning
(33:52) Connect with Andrew Becker

Who This Episode is For:

Coaches who are trying to grow their business
Real estate professionals looking to improve lead generation
Podcast hosts wanting to turn conversations into opportunities
Operators looking to improve profitability

Why You Should Listen:

This episode is a strong reminder that scaling a business is not about doing more but about doing the right things consistently. Andrew shares real-world lessons from years of building systems, refining processes, and learning, all of which will help you simplify your approach to business.

Connect with Andrew Becker:

LinkedIn: https://www.linkedin.com/in/iamandrewbecker/
Instagram: https://www.instagram.com/iamandrewbecker/

Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com

CI - S2 - 127 - Why Most Entrepreneurs Quit Before the Breakthrough Happens with Cody Hofhine

Mon, 25 May 2026 00:00:00 -0400

In this episode of the Coaching Inc. Podcast, Cody Hofhine shares the real story behind the struggles, sacrifices, and setbacks that most entrepreneurs face before finally achieving a breakthrough.

From earning just $19,000 during his first year in insurance while supporting a family, to building successful businesses and helping entrepreneurs scale to seven and eight figures, Cody opens up about the hard times that shaped him into the leader he is today.

Listen as he discusses the importance of persistence, faith, family, and staying committed, even when things seem impossible. It is an honest reminder that growth often happens during the toughest moments. Enjoy the show!

You’ll Learn How To:

Build persistence and optimism as an entrepreneur
Stay grounded while building a business
Find purpose beyond money and revenue goals
Create a business that supports your ideal lifestyle

What You’ll Learn in This Episode:

(01:25) Cody growing up with an entrepreneurial father
(03:11) Persist until you succeed
(04:14) Making only $19,000 during his first year in insurance
(05:46) Cody's story of selling their nicer vehicles and driving old cars
(08:09) The importance of protecting “home base” and making sure family relationships stay strong
(10:30) His mission work experience overseas
(14:22) Struggles that led him into real estate wholesaling
(16:57) Serving others through coaching and helping entrepreneurs overcome struggles
(17:45) Importance of optimism in business
(22:18) The Ascension model and how he attracts the right audience and clients
(24:27) Partnership marketing vs paid advertising
(26:32) Clarity on what you are doing
(29:10) Connect with Cody Hofhine

Who This Episode is For:

Entrepreneurs who are going through a difficult season
Business owners who feel stuck, discouraged, or unsure
Anyone who wants to see a breakthrough in their business

Why You Should Listen:

Cody Hofhine shares practical lessons about resilience, sacrifice, leadership, faith, family, and long-term vision in a very relatable manner. If you need encouragement to keep moving forward, this conversation is for you.

Connect with Cody Hofhine:

Website: https://codyhofhine.com/
Instagram: https://www.instagram.com/codyhofhine/
Facebook: https://www.facebook.com/codyhofhine

Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com

CI - S2 - 126 - How Brent Daniels Built a 7-Figure Business Without Chasing Clients with Brent Daniels

Thu, 21 May 2026 00:00:00 -0400

Joining us in this episode of the Coaching Inc. Podcast is real estate entrepreneur, coach, and marketing expert Brent Daniels.

Brent shares how he built a multi-million-dollar business through organic content, livestreaming, paid ads, and consistent sales systems, without constantly chasing clients.

Listen as Brent breaks down why most people struggle with content, how livestreaming changed his business, the importance of reviewing sales calls, and why courage matters when building an audience online. Enjoy the show!

You'll Learn How To:

Build authority and attract clients through organic content
Create ads that convert cold traffic
Use VSLs and webinars to pre-qualify leads
Scale a coaching business using livestreams

What You'll Learn in This Episode:

(03:00) Building the whole business on organic following
(04:19) Content multiplication for ads
(05:36) Why businesses need to consistently create fresh ads every month
(06:56) The real purpose of VSLs (Video Sales Letters)
(08:26) The difference between using webinars versus short VSLs
(13:33) Biggest mistake coaches make with Google ads
(16:24) Creating large amounts of video ads with strong conviction continues to drive new clients
(18:21) Go start a YouTube channel and start livestreaming
(23:11) Biggest takeaway from Brent's presentation
(26:35) Great coaching goes beyond money
(28:48) Brent's powerful perspective on legacy, teaching, and passing down real-life experience
(30:24) His direct advice for anyone afraid of posting online

Who This Episode is For:

Coaches and consultants looking to grow online
Entrepreneurs building personal brands
Anyone struggling with consistency or confidence on social media

Why You Should Listen:

This episode is packed with practical business advice, combined with candid conversations about fear, growth, sales, and leadership. Brent Daniels shares what's working right now when it comes to attracting clients, creating content, running ads, and scaling a coaching business sustainably.

Connect with Brent Daniels:

Instagram: https://www.instagram.com/realbrentdaniels/

Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com

CI - S2 - 125 - Stop Leaving Money on the Table - How to Know What Really Matters in Your Coaching Business with Marcus Crigler

Mon, 18 May 2026 00:00:00 -0400

Everybody thinks revenue is the name of the game, but the real foundation of everything you do in business is your books and records. Even if you got all the revenue in the world, but you don't know where it is or what it is doing, it doesn't matter.

In this episode, StorySeller Jet sits down with Marcus Crigler for a conversation about the financial side of running a coaching business and why so many entrepreneurs focus on revenue while ignoring the numbers.

The conversation also dives into forecasting, hiring decisions, building reserves, and the importance of creating a financial system that supports long-term growth. Marcus shares his “3X Rule” for hiring, explains why many business owners scale too fast, and how smart entrepreneurs build wealth by separating business income, personal expenses, and investments.

Listen and enjoy this episode!

You'll Learn in This Episode:

Why revenue alone doesn't guarantee a healthy business
The importance of bookkeeping and understanding your numbers
How forecasting helps business owners make smarter decisions
How successful entrepreneurs build long-term wealth

What You'll Learn in This Episode:

(01:27) Introducing Marcus Crigler and his background as an accountant
(02:05) Good bookkeeping vs good revenue
(03:04) The biggest financial mistake coaches make with their business numbers.
(04:25) Marcus explains the three “wealth buckets.”
(06:47) Forecasting cash flow matters
(09:26) “3X Rule” for hiring and major business expenses
(11:35) Why businesses should keep at least three to six months of reserves
(13:02) Importance of holding standards in the company
(14:34) Attracting clients on a day-to-day basis
(16:06) Advice for coaches trying to grow from $10K months to $100K months
(17:25) Your financial systems need to scale with your business
(18:28) Biggest takeaways from Coaching Inc.
(20:20) Entrepreneurship can feel lonely without the right community
(22:19) Connect with Marcus Crigler

Who This Episode is For:

Coaches and consultants growing their business
Entrepreneurs struggling with financial planning
Business owners preparing to hire or scale
Real estate entrepreneurs and investors wanting to build long-term wealth

Why You Should Listen:

This episode serves as a reminder that business growth is not just about generating more revenue, but also about understanding how your finances work.

Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com
Get great advice to build wealth and save money in taxes. Visit taxwealthplaybook.com for free resources.

CI - S2 - 124 - How One Webinar Generated $1.5 Million in Just a Few Months with Phillip Vincent

Thu, 14 May 2026 00:00:00 -0400

In this episode, we are joined by Phillip Vincent, the founder of Mom's House and a seasoned real estate professional with 28 years of experience, specializing in senior living.

The conversation dives deep into webinar strategy, Meta ads, self-liquidating offers (SLOs), customer acquisition costs, and why consistently testing small changes can dramatically improve conversions.

Listen as he also explains why “Mom’s House” creates some of the warmest and most organic real estate leads available today. Enjoy the show!

You’ll Learn How To:

Build webinars that keep people engaged
Use “daily webinars” to increase show-up rates and lower ad costs
Improve conversions by simplifying your offer
Understand customer acquisition costs and lifetime value

What You’ll Learn in This Episode:

(01:13) How Phillip discovered one of the best real estate lead sources through senior living
(02:37) Webinar's cold traffic on Facebook
(03:29) Webinars are not dead
(06:54) How switching to daily webinars doubled conversions
(07:58) The biggest mistakes people make when launching webinars
(08:47) Phillip removed low-ticket VSL funnels
(09:59) The hook strategy that drives curiosity and attendance
(11:12) Simplification as the biggest growth lever in business
(12:35) Meta ads currently drive most of his traffic
(14:20) How self-liquidating offers work
(17:39) The cost to acquire a customer
(18:46) What makes 'Mom's House' different?
(19:45) The importance of testing, persistence, and staying adaptable
(22:27) Connect with Phillip Vincent

Who This Episode Is For:

Coaches and consultants selling online offers
Entrepreneurs running webinars
Real estate investors looking for new lead strategies
Anyone interested in self-liquidating offers and customer acquisition

Why You Should Listen:

Phillip Vincent shares actionable lessons on simplifying offers, improving conversions, and building sustainable lead systems that can grow long-term without relying on hype or complicated funnels.

Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com
Free training and awareness about Phillip Vincent’s Mom’s House: https://www.momshouse.com/start

CI - S2 - 123 - The Truth About Testimonials, Earnings Claims, and FTC Lawsuits with Gregory Christiansen

Mon, 11 May 2026 00:00:00 -0400

What happens when your marketing crosses the line from persuasive to legally dangerous?

In this episode, Tom Krol interviewed Gregory Christiansen, one of the top attorneys in the country on FTC compliance, earnings claims, coaching businesses, webinars, testimonials, and protecting your company before it becomes a problem.

Listen as they dive deep into the realities of FTC compliance, earnings claims, testimonials, and the legal risks many coaches, consultants, and real estate educators unknowingly expose themselves to every day. Greg also breaks down real FTC cases, explains why disclosures alone are often not enough, and shares how entrepreneurs can still market effectively without relying on hype or unrealistic promises.

Enjoy the show!

You’ll Learn How To:

Use testimonials without creating misleading earnings claims
Create marketing without unrealistic income promises
Avoid FTC red flags when selling coaching or education programs
Use disclosures properly in presentations and sales processes

What You’ll Learn in This Episode:

(03:54) Greg explains how he became one of the top attorneys handling FTC cases
(06:29) The declaratory judgment/action
(08:46) Breakdown of a recent FTC settlement involving publishing and earnings claims
(09:31) Two ways the FTC brings actions against companies
(11:27) What regulators look for when reviewing webinars, ads, and marketing claims
(15:02) Why “false and unsubstantiated earnings claims” trigger lawsuits
(17:28) Influencers are now personally being sued over earnings claims
(20:58) What does “net impression” mean
(22:28) The gap between the upfront marketing and the actual fulfillment
(23:05) TCPA rules every coach and marketer needs to understand
(26:20) The testimonial and advertising guidelines
(28:07) Cherry-picking top student wins can create compliance issues
(30:30) The concept of “net impression” and how the FTC evaluates your ads
(31:13) The importance of having proper disclosure
(34:37) Smaller, believable success stories convert better than flashy income claims
(36:45) The importance of documenting and substantiating testimonials properly
(40:25) The “Beachbody model” for tracking accountability and student results
(47:22) The dangers of using personal success stories
(51:27) How FTC investigations can cross borders, including Canada
(53:06) Greg’s final advice for coaches, consultants, and online entrepreneurs

Who This Episode Is For:

Coaches and consultants using testimonials in marketing
Course creators and online educators
Anyone selling coaching, masterminds, or education products

Why You Should Listen:

This episode gives you a behind-the-scenes look at how the FTC evaluates modern coaching and education businesses. Greg shares practical insights on how to market aggressively while still protecting your reputation, your business, and your future.

Connect with Gregory Christiansen:

Website: https://www.guardianlaw.com/

Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com

CI - S2 - 122 - Organic Client Masterclass - How They Built a $1M Coaching Business Without Ads with Joe and Jen Delle Fave

Thu, 07 May 2026 00:00:00 -0400

Most coaches think they need ads, complicated funnels, or a massive audience to grow their coaching business. But Joe and Jen Delle Fave built a coaching business approaching seven figures using mostly organic strategies, relationships, and simple systems.

In this episode, they break down how they utilized content, podcasts, webinars, Facebook groups, and direct conversations to consistently attract clients without relying on ads. They also share the biggest mistakes coaches make with organic marketing and explain why most people overcomplicate the process.

This episode gives a practical look at what moves the needle in this business. Listen and enjoy!

You’ll Learn How To:

Build a coaching business using organic marketing
Create simple content that attracts the right audience
Use simple social media strategies to attract leads
Use podcasts and webinars to generate consistent leads
Turn followers and conversations into paying clients

What You’ll Learn in This Episode:

(03:07) About Joe and Jen and their background as real estate investors
(04:23) Sharing what you are doing on social media
(06:34) Follower count doesn’t matter
(08:22) How to audit your Facebook profile to attract more clients
(09:34) The importance of clear calls-to-action in your content
(10:13) Authenticity matters more than polished AI-generated content
(12:19) Having your own private Facebook group
(14:23) How they reached nearly $1M yearly revenue without paid ads
(15:29) YouTube is becoming a powerful search engine for coaches
(16:26) One-hour webinar funnel to connect with clients
(21:27) The framework they use to showcase deals, systems, and results
(24:52) The framework and format of Joe and Jen's webinar
(27:03) Showing real proof and real client results builds trust faster
(35:19) The dangers of automating social media incorrectly
(40:19) How TikTok and other platforms can flag overly automated posting
(48:16) Getting on podcasts
(50:17) The costs and mess of editing YouTube content
(55:03) The “breadcrumb trail” method for driving webinar signups organically

Who This Episode Is For:

Coaches who want to grow without relying on paid ads
Consultants who are trying to attract more organic leads
Course creators who are struggling to convert content

Why You Should Listen:

If you want a more sustainable and authentic way to attract clients, this conversation will give you a clear starting point.

Connect with Joe and Jen Delle Fave:

Website: https://creativefinanceplaybook.com/home-5790
YouTube: https://www.youtube.com/@creativefinanceplaybook

Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com

CI - S2 - 121 - Do or Die - If This Doesn’t Work, His Coaching Business Is Over - Part 2 with Brandon Rickman

Mon, 04 May 2026 00:00:00 -0400

Most people say they want clients, but when it's time to actually get on the phone and ask for the sale and close, they freeze. It is because they hesitate, overthink, and talk too much, and end up walking away with nothing.

In this episode, you get a raw, behind-the-scenes look at a real coaching session where everything is on the line with Brandon Rickman. Listen, as you will hear how small mistakes are quietly killing deals. More importantly, you will also learn how to fix them in real time.

This episode is a masterclass in turning conversations into paying clients. Listen and enjoy the show!

You’ll Learn How To:

Turn your content into a filter that attracts the right clients
Stop over-talking and start closing more deals
Use simple, clear copy that converts
Apply the PISO method to your content

What You’ll Learn in This Episode:

(01:35) Brandon’s progress: leads, posts, and real conversations
(04:07) Fixing weak offers and improving engagement on Facebook
(05:49) When to use and not to use the calendar link
(06:13) The 4 objections every prospect has
(07:32) How to control the sales call from the first minute
(08:54) Simple closing technique
(11:57) How to attract the right audience
(12:14) How to adjust messaging to target beginners
(14:01) Speak less on calls, ask more questions
(17:14) How to rewrite a bad copy to convert
(18:47) Using podcasts and content to sharpen your positioning
(19:56) The PISO framework explained step-by-step
(23:44) Good copy is answering prospects' objections
(26:20) The “40 good people” strategy for building powerful connections
(31:58) Connect to one person a day for 40 days

Who This Episode is For:

Coaches who are struggling to close clients
Beginners who are getting leads but not converting
Entrepreneurs who want to improve their sales

Why You Should Listen:

If you have ever had leads but couldn't convert them, or felt like you are close but not quite there, this episode will give you real coaching, real feedback, and real mistakes being corrected on the spot.

Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com

CI - S2 - 120 - Turn One Result Into Paying Clients (Do This Today)

Thu, 30 Apr 2026 00:00:00 -0400

You don't need to be the juggling bear all the time; this is just a season. Remember, hustle is a season.

In this episode, you will learn one of the simplest and fastest moves that turns one real result into attention, conversations, and paying clients without spending money or overcomplicating the process.

If you’ve been stuck trying to grow, this is the shortcut most people overlook. Listen and enjoy!

You’ll Learn How To:

Turn one result into a powerful case study
Attract attention without ads or complex funnels
Use simple calls to action that get responses
Build proof that converts viewers into clients

What You’ll Learn in This Episode:

(01:59) What a simple case study looks like
(03:06) Turning your case study into a live, webinar or content piece
(04:35) Simple giveaway ideas to capture leads
(04:55) You shouldn’t spend money to make this work
(05:41) Your first attempt won’t be perfect, and that’s okay
(06:02) You don’t need to be the “juggling bear” forever
(06:46) Action vs over-preparation

Who This Episode Is For:

Coaches who are struggling to get consistent clients
Beginners who feel stuck
Anyone trying to grow without spending on ads

Why You Should Listen:

This episode provides you with a clear action step and a practical way to start getting attention and turning it into clients.

Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com

CI - S2 - 119 - #Classic - How Hiring Your First Executive Assistant Can Double Your Revenue

Mon, 27 Apr 2026 00:00:00 -0400

Why should you hire an executive assistant a little bit sooner than you think?

Most entrepreneurs wait too long to hire help, and it costs them growth, but hiring an executive assistant can completely change how your business runs.

In this episode, you will learn how the right assistant frees up your time so you can focus on what actually matters. From who to hire to what they should handle, this breaks down the practical steps to make your first hire the right one. Listen and enjoy the show!

You’ll Learn How To:

Hire your first executive assistant at the right time
Free up your schedule to focus on revenue-generating work
Identify tasks you should stop doing immediately
Find and interview the right candidate with confidence

What You’ll Learn in This Episode:

(00:48) Your first hire should always be an executive assistant
(02:02) Why do we hire an executive assistant?
(02:47) A simple exercise to uncover tasks you should delegate
(03:30) The biggest mistake entrepreneurs make after hiring an assistant
(03:54) Your EA should be local, not virtual
(04:47) Key traits to look for, including education and attention to detail
(05:54) Hire someone who is already working
(06:51) An EA should have a bookkeeping background
(07:15) Let your spouse help choose the final hire
(08:17) The EA’s role as your gatekeeper and time protector
(09:27) When should you hire your EA?

Who This Episode Is For:

Entrepreneurs who are doing everything on their own
Coaches and consultants who are ready to scale
Business owners who plan to hire their first EA

Why You Should Listen:

If you feel overwhelmed or stuck doing too much, this episode gives you a clear next step. Hiring the right executive assistant isn’t an expense but a great move. For deeper insight into the role, this episode is for you.

Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com

CI - S2 - 118 - You Have to Break First (The Glow Stick Lesson Every Coach Needs)

Thu, 23 Apr 2026 00:00:00 -0400

Your content isn’t failing because of the algorithm. It’s not your niche or strategy, either, but how you show up.

In this episode, Tom Krol breaks down one of the most overlooked skills in content creation. Using a simple “glow stick” analogy, he explains why great content only works when it comes from real belief, real experience, and real excitement about what you’re sharing. Because if you don’t feel it, your audience won’t either.

Listen and enjoy the show!

You’ll Learn How To:

Create content that connects and pulls people in
Use your personal story to make a more powerful message
Turn your experiences into content
Communicate in a way that builds trust and authority

What You’ll Learn in This Episode:

(01:42) Authentic hack that will change the game in producing content
(02:17) The simple framework: problem → solution → result
(03:56) The “glow stick” lesson and why you have to break first
(06:00) How to use real emotion and appreciation in your content
(06:38) Authentic enthusiasm attracts and repels
(09:16) Being a truth teller and truth seeker
(10:10) How your past struggles are the key to connecting with your audience

Who This Episode Is For:

Coaches who feel like their content isn’t landing
Creators who struggle to stand out online
Experts who sound too scripted
Anyone who wants to build a real connection with their audience

Why You Should Listen:

You can have the right offer, the right niche, and the perfect strategy, but if your delivery feels lifeless, none of it matters. This episode shows you how to show up with genuine energy, genuine belief, and genuine connection for powerful content.

Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com

CI - S2 - 117 - Do or Die - If This Doesn’t Work, His Coaching Business Is Over - Part 1 with Brandon Rickman

Mon, 20 Apr 2026 00:00:00 -0400

Today's episode is going to be a little different because it's not a training session or another 'here's what you should do' conversation.

Tom Krol puts Brandon Rickman on a 90-day “do or die” challenge with no funnels, no team, and no polished branding. Just a daily execution and a clear goal: get real clients and real revenue.

Listen as you will hear the exact game plan Brandon is given, from refining his offer and social media, to simplifying his website and going live every single day, and sending daily emails. Enjoy the show!

You’ll Learn How To:

Create a simple, high-converting offer
Use Facebook Lives and daily content to attract clients organically
Turn your experience into a coaching business
Build momentum with consistent action

What You’ll Learn in This Episode:

(02:57) The “Do or Die” 90-day challenge
(03:59) Brandon’s background in the real estate business
(05:50) The reality check: zero sales in the last 90 days
(08:04) Fixing his Facebook profile and connecting with the right audience
(10:02) Creating simple landing pages instead of complex funnels
(12:40) How to create a power offer
(15:12) From the season of convincing to attracting and repelling
(16:36) The mistake of using “free.”
(17:48) Testimonial vs reviews
(21:22) How to make an attractive banner
(22:17) Daily posting strategy: going live 3–7 minutes every weekday
(25:52) The risk of repurposed content
(27:53) Emailing your list every day builds authority fast
(30:27) Balancing personal stories with real value
(32:10) The power of hosting local meetups for fast feedback and sales

Who This Episode Is For:

Coaches who aren’t getting consistent clients
Experts with experience but no traction online
Entrepreneurs stuck in the planning phase

Why You Should Listen:

This episode shows what it takes to build a coaching business from scratch, without hiding behind tools, funnels, or perfection.

Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com

CI - S2 - 116 - This Is Why People Aren’t Buying Your Coaching (And How to Fix It Fast)

Thu, 16 Apr 2026 00:00:00 -0400

Why do some coaching offers sell like crazy while others barely get any traction? The reality is that most coaches do not have a lead problem; they have an offer problem.

In this episode, you are going to hear how one simple shift from selling knowledge to selling outcomes can turn a struggling offer into something people feel stupid saying 'no' to.

This episode will help you see exactly what’s missing and how to fix it fast. Let's dive in!

You’ll Learn How To:

Create offers that focus on outcomes
Use “done-for-you” elements to remove friction for clients
Position your service so that it stands out instantly
Build trust by solving real problems

What You’ll Learn in This Episode:

(02:22) Introducing J and J
(07:19) How “done-for-you” bonuses increase conversions fast
(08:22) Using JV partnerships to create ongoing deal flow and testimonials
(09:15) Removing backend complexity makes your offer more attractive
(11:38) Changing your messaging can instantly increase response rates
(14:22) Make the client wait and give them three options
(16:52) Land acquisition blueprint
(18:19) The huge hurdles in the coaching business
(21:00) The “business-in-a-box” model
(23:16) Dealing with drastic movement of motivation levels
(26:33) Budget expectations and execution for clients
(28:59) The common trait shared by top-performing coaches
(30:00) The confidence to sell people
(39:51) Monetizing the deal in JV agreements
(43:20) The timeframe for clients to succeed
(49:27) Sending monthly reports to affiliates

Who This Episode Is For:

Coaches who are struggling to convert leads
Course creators who are stuck selling information
Entrepreneurs who want a stronger offer

Why You Should Listen:

This episode shows you that the problem isn’t your marketing but your offer. When you shift from teaching to helping people win faster, everything changes.

Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com

CI - S2 - 115 - The Simplest Habit That Separates Wealthy People From Everyone Else

Mon, 13 Apr 2026 00:00:00 -0400

What’s the simplest habit that separates wealthy people from everyone else?

In this short but powerful episode, Tom Krol makes a strong case for one thing most people overlook: the habit of reading.

Reading may sound basic, but it literally changes your brain physically, and this is one of the clearest patterns among successful people.

You’ll Learn How To:

Build a simple daily reading habit
Stay consistent, even if you are not a reader
Choose better books that move you forward
Read in a way that improves focus and retention

What You’ll Learn in This Episode:

(01:30) Reading separates successful people from everyone else
(02:08) "I am not a reader" is a lie most people believe
(03:32) Read just 8 pages per day
(04:23) Read first thing in the morning
(05:05) How to avoid wasting time on bad books
(05:35) Start with easy, simple books if you are not a good reader
(06:54) You shouldn’t go back when you lose your place
(07:19) How to handle words you don’t understand
(08:38) Wealthy people will tell you to read
(09:16) Reading changes your brain physically

Who This Episode Is For:

Entrepreneurs who want to grow faster
Anyone struggling to stay consistent with reading
People who want a simple habit to start reading

Why You Should Listen:

This episode gives you the details you can start today to build a habit of reading. If you have been looking for a simple way to level up, this is it.

Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com
Tom Krol’s recommended books to start your reading habit at coachinginc.com/21books

CI - S2 - 114 - Why Your Podcast Isn’t Bringing You Clients (And How to Fix It) - Part 2 with Brent Daniels

Thu, 09 Apr 2026 00:00:00 -0400

You created better content, and you asked more effective questions. You started showing up consistently, and people are listening, but how does a podcast actually turn into clients?

Many people are posting content, but still not closing new clients. In Part 2 of this conversation, Brent Daniels breaks down the real reason most podcasts don’t convert. He also lays out the simple shifts that turn attention into actual revenue.

If you’ve been creating content but not seeing results, this is the missing piece that you need.

You’ll Learn How To:

Turn your podcast into a client acquisition system
Follow up with leads that increase show-up rates
Use a VSL to pre-sell and build trust
Simplify your messaging to connect instantly

What You’ll Learn in This Episode:

(02:25) What a content manager should really be doing behind the scenes
(04:05) Volume matters more than over-preparing your content
(05:43) Volume play first
(06:56) The difference between performing and helping people
(09:32) Where a VSL fits inside your funnel
(10:59) The call should never be "fact-finding."
(12:49) Handling personal objections before the sales call
(15:35) The power of simplifying your message; dropping the big words
(17:05) How to collaborate to grow your audience
(20:28) Competition vs reciprocity
(22:01) What a real follow-up call should sound like
(25:18) How to filter out unqualified leads
(26:37) The shift from chasing clients to attracting the right ones
(29:17) Conversation rate defined by word count
(31:15) How booking flexibility and fast follow-up increase sales

Who This Episode Is For:

Coaches with a podcast
Content creators who are not seeing results
Entrepreneurs who want a better system for converting leads

Why You Should Listen:

This episode shows you what most people miss about creating content. The truth is, you are not just creating content but building a system that turns content into clients.

Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com

CI - S2 - 113 - Why Your Podcast Isn’t Bringing You Clients (And How to Fix It) - Part 1 with Brent Daniels

Mon, 06 Apr 2026 00:00:00 -0400

Most podcasts don’t fail because of poor audio quality, low downloads, or ineffective promotion, but because they are built around the wrong conversations.

In this masterclass-style episode of Coaching Inc., Brent Daniels breaks down why most podcasts fail to convert and what makes the difference. From asking better questions to using proof-driven content, this episode shows you how to turn your podcast into your most powerful sales asset.

Listen and enjoy the show!

You’ll Learn How To:

Turn your podcast into a lead-nurturing machine
Ask deeper, better questions that create connection and engagement
Structure interviews that bring real value
Use proof elements and testimonials

What You’ll Learn in This Episode:

(01:50) Introducing Brent Daniels and his successful podcast
(04:45) The “peel the onion” method for deeper, better interviews
(06:12) The 5 levels of “why” that unlock powerful insights
(07:18) Curiosity is your biggest advantage as a host
(08:07) Doing weekly live streams to answer questions
(10:40) The 3 traits of a great interviewer: kind, confident, curious
(12:10) Imperfect content still wins if the message is strong
(14:47) The difference between entertainment, education, and instruction
(17:01) Podcasts as ultimate lead nurturer than a generator
(17:36) “Give everything away, sell implementation.”
(21:02) Guests can turn you up or turn you off
(23:51) Student success stories are your best content
(24:45) What your funnel should handle before a sales call happens
(26:29) Accountability call to identify the bottleneck in the real estate business
(27:09) How to turn Zoom calls and wins into powerful content assets
(28:53) Recommended social media platform for live streams and content
(31:35) Live shows for interaction with clients
(37:08) Recommended time to go live on multiple platforms
(38:58) The exact steps to grow from zero to 100K followers
(42:45) Channels to focus on: YouTube

Who This Episode Is For:

Coaches who want their podcast to bring in clients
Consultants struggling to convert content
Entrepreneurs building authority through content
Anyone tired of creating content that doesn’t lead to sales

Why You Should Listen:

If your podcast feels like it’s “just content” and not driving business, this will change how you approach every episode moving forward.

Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com

CI - S2 - 112 - #Classic - Client Retention Mastery - Turn Satisfied Customers into Lifelong Revenue with Megan Huber

Thu, 02 Apr 2026 00:00:00 -0400

If you are the one speaking at the front of the room, the audience automatically believes you are the smartest person in the room.

In this classic episode of the Coaching Inc. Podcast, Tom sits down with Megan Huber, one of the go-to experts in client retention, client success, and building programs that keep people engaged in the long term.

Megan breaks down how she got her first clients, built momentum without a big audience, and eventually turned that into a scalable business.

If you are a coach, consultant, or expert who knows you can help people but struggles to get consistent clients or real revenue, this episode is for you!

You’ll Learn How To:

Get your first paying clients
Use speaking to position yourself as the authority
Turn simple conversations into actual sales
Increase client retention and turn clients into long-term revenue

What You’ll Learn in This Episode:

(03:55) Megan’s unexpected path from teacher to coach
(05:33) The certificate program she took in coaching
(06:44) About coaching certification
(08:52) How she got her first clients
(10:33) The mindset shift: stop attending, start speaking
(13:21) Megan's local networking group
(14:14) Her first offers: simple, low-cost, and effective
(17:11) In-person connection accelerates growth faster than social media
(19:21) How she landed a role inside a multi-million dollar coaching company
(21:48) Starting over from scratch
(22:02) The three decisions she made before selling anything
(24:11) Confidence and conviction in delivering results
(26:25) How she used a Facebook group to grow her business
(28:24) Her exact content and posting strategy that worked
(29:27) The simple call-to-action that converted viewers into clients
(31:36) Transition from coaching to consulting
(34:22) Connect with Megan Huber

Who This Episode is For:

New coaches who are trying to land their first few clients
Consultants who are stuck in inconsistent income cycles
Experts building an audience

Why You Should Listen:

This episode is a reminder that building a successful coaching business doesn’t have to be complicated. If you know who you help, understand the result you can deliver, and are willing to put yourself in front of people, you can build momentum faster than you think.

Connect with Megan Huber:

Website: https://meganjohnsonhuber.com/
LinkedIn: https://www.linkedin.com/in/megan-huber-88001418/
Instagram: https://www.instagram.com/meganjhuber/

Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com

CI - S2 - 111 - You’re Giving Away Thousands in Referrals (Here’s How to Get Paid) with Grant Wise

Mon, 30 Mar 2026 00:00:00 -0400

You are making connections. You are making referrals. You help people solve problems every single day, and you are not getting paid for any of it.

In this episode, Tom sits down with Grant Wise to break down a simple but powerful shift on how to turn everyday referrals into a consistent stream of income. He is not talking about ads, funnels, or scaling your audience. He is showing you how to monetize what you are already doing anyway.

Listen and enjoy the show!

You’ll Learn How To:

Turn simple referrals into recurring income
Get paid for leads without waiting for commissions
Build partnerships that benefit both sides
Create content that grows your brand and network

What You’ll Learn in This Episode:

(03:09) Introducing Grant Wise and the idea of monetizing referrals
(04:49) Real example: turning referrals into $7K/month recurring revenue
(06:13) How a “preferred partner” system works
(08:46) Why this isn’t extra work
(10:04) The SOP in business
(11:12) Using content to promote partners
(12:29) The “brand halo” effect and borrowed trust
(14:24) How the system tracks leads and pays you instantly
(18:05) The co-marketing platform
(19:06) Starting small: even $100–$500/month adds up

Who This Episode is For:

Coaches and consultants with active clients
Experts who regularly recommend people or services
Real estate professionals and service-based business owners
Anyone who feels like they should be making more with their network

Why You Should Listen:

This episode serves as a wake-up call for individuals who are already doing the hard part but letting the value slip through the cracks.

Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com
Grant’s lead platforms: comarketing.com

CI - S2 - 110 - The Strategy that Feels Wrong...But Brings in More Clients Than Anything Else

Thu, 26 Mar 2026 00:00:00 -0400

Most coaches have a secret formula, a killer script, and a process that gets results every time, but they won't share it publicly because they think giving it away means losing sales.

This episode will change that idea completely. Tom breaks down why sharing your best tips, scripts, and strategies for free is what builds authority and brings in more paying clients.

Listen and enjoy the show!

You’ll Learn How To:

Use free content to attract high-quality clients
Build authority by sharing what works
Overcome the fear of “giving away too much.”
Turn content into real results

What You’ll Learn in This Episode:

(01:56) The “No Free Line” strategy explained
(03:43) What your “best stuff” actually looks like in your business
(04:11) The psychology behind reciprocity and being a go-giver
(05:47) What NOT to do: turning your content into a full free course
(07:06) Going live matters even if no one is watching
(08:47) The bigger mission: helping people and building trust
(09:10) Give away your best secret today

Who This Episode is For:

Coaches and consultants who are afraid to give away their best ideas
Experts who feel stuck or invisible online
Business owners who want more clients

Why You Should Listen:

If you’ve been holding back your best content, this episode will challenge that thinking. The fastest way to grow isn’t hiding what works but by sharing it, helping people win, and letting that trust bring them back to you.

Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com

CI - S2 - 109 - 7 Days to Your First Episode - The Podcast Launch Blueprint for Coaches with Darrin Bentley

Mon, 23 Mar 2026 00:00:00 -0400

If you’ve been overthinking starting a podcast, the truth is, your first episode won't be perfect.

Darrin Bentley, in this episode of Coaching Inc. breaks down a simple blueprint to get your podcast live in just 7 days with no fancy gear, perfect voice and waiting until you feel ready.

You’ll Learn How To:

Launch your podcast in 7 days
Use podcasting to tap into other people’s audiences
Choose simple, affordable equipment that works
Keep your episodes simple, short, and effective
Use strong CTAs to turn listeners into leads

What You’ll Learn in This Episode:

(02:41) Introducing Darrin Bentley
(05:45) Simple mic recommendations for beginners and pros
(07:41) Recording platforms: Zoom vs. advanced tools
(10:09) Should you edit your podcast or outsource it?
(11:10) What a full podcast production team actually does
(14:54) Solo vs. guest episodes: finding the right mix
(17:14) Stop overthinking, just publish your episodes
(18:10) Where to get podcast cover art affordably
(19:10) How podcast hosting and distribution work
(22:54) Music and intros: keep it simple and royalty-free
(25:11) Examples of shows with good intro and music
(25:34) Why shorter intros perform better today
(27:30) Crafting a strong call-to-action (CTA)
(33:59) Provide value to the people and business
(37:11) Connect with Darrin Bentley

Who This Episode is For:

Coaches and consultants who want more visibility and leads
Experts who are struggling to grow an audience online
Anyone stuck in planning mode

Why You Should Listen:

If you’ve been saying “I’ll start my podcast soon,” this episode removes your excuses with a simple, practical, and straight to the point framework that you need to finally hit publish and start getting in front of the right audience

Connect with Darrin Bentley:

Email: bentleydarrin@gmail.com
Website: https://darrinbentley.com/

Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com

CI - S2 - 108 - Tom Krol's 10 Rules of Business - The Compass Every Coach Needs Before They Lose Everything - Part 2 with Al Nicoletti

Thu, 19 Mar 2026 00:00:00 -0400

In Part 2 of this conversation, Tom Krol continues breaking down the rules that separate struggling entrepreneurs from those who actually build lasting businesses. From reading daily and fixing simple marketing mistakes that can cost your business, this episode is a must-listen!

You’ll Learn How To:

Build a daily reading habit
Avoid simple marketing mistakes that can cost you
Fix marketing by focusing on what works
Measure your net worth the right way
Hire the right people

What You’ll Learn in This Episode:

(01:22) Rule #8: Why reading 8 pages a day can change your entire life
(04:50) Rule #9: The 9 rules of marketing every business must follow
(06:11) The rule number one on marketing
(07:15) Marketing is a volume game first, skill second
(08:17) The danger of inconsistent marketing
(08:38) Top earners focus on one channel and dominate it
(10:09) Why all marketing must be trackable and measurable
(10:43) Marketing must be delegated to the right people
(11:18) Split testing keeps your campaigns working long-term
(12:21) The costly mistake: a broken link that led to a six-figure loss
(14:57) The “guardrails” that keep entrepreneurs in the game
(16:21) Rule #10: Measure your net worth once a month
(17:13) The 50-20-20-5-5 plan
(18:04) The T4 Freedom: Taxes
(18:28) The T4 Freedom: Tithes
(18:55) The T4 Freedom: Table
(19:10) The T4 Freedom: Take
(20:16) Debt is a season, not a lifestyle
(24:07) The one book Tom recommends to every entrepreneur
(25:30) Why having an Executive Assistant changes everything
(29:17) Final rule: Never sacrifice success for wealth

Who This Episode is For:

Entrepreneurs who are making money but not building wealth
Business owners who are struggling with inconsistent marketing results
Founders who want simple rules in their business

Why You Should Listen:

If you want a clearer path to building something that lasts, Tom explains simple rules most people overlook.

Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com

CI - S2 - 107 - Tom Krol's 10 Rules of Business - The Compass Every Coach Needs Before They Lose Everything - Part 1 with Al Nicoletti

Mon, 16 Mar 2026 00:00:00 -0400

What if a few simple rules could save you years of mistakes in business?

In this episode, Tom Krol joins Al Nicoletti for an open conversation about what it takes to truly grow and scale your business.

Part 1 of this two-part episode reveals why most partnerships are amateur hour, finding the right mentors, the five people you should listen to, and why everyone else is stealing your time.

If you are building a coaching or real estate business and want a clear compass for your decisions, this episode is for you.

You’ll Learn How To:

Find mentors with real experience you can trust
Avoid partnerships that destroy a business
Filter advice and opinions
Build simple rules that guide every business decision

What You’ll Learn in This Episode:

(03:09) Tom’s origin story: losing his job and deciding to make real estate work
(04:18) The importance of having a mentor
(05:33) Many entrepreneurs are skeptical and difficult to coach
(06:42) Learning from people with personal experience
(07:05) The five people whose feedback matters
(08:58) Getting out of the hamster wheel
(10:01) Tom’s rule about partnerships
(12:01) Why bad partnerships often fail when the money finally shows up
(13:58) Lessons Tom learned after coaching more than 5,000 students
(14:41) The number one predictor of success for an entrepreneur
(16:35) Rule #1: Put revenue in first position
(18:41) Start your work day with revenue
(19:27) Tracking your net worth monthly can change how you run your business
(22:24) The 10 Rules of Business
(24:47) Rule #2: Everyone has opinions
(25:40) Rule #3: Never stop doing what already works
(26:18) Rule #4: Never partner when you can hire
(26:23) Rule #5: Only take feedback from five people
(26:50) Rule #6: If everyone is part-time, the project will fail
(28:10) Rule #7: Distractions make money

Who This Episode is For:

Coaches and entrepreneurs who are building their first business
Real estate investors who are navigating partnerships and mentorship
Business owners who want a simple framework

Why You Should Listen:

In this episode, Tom Krol shares the rules that act like a compass and help you decide what to pursue, what to avoid, and how to stay focused on building something that lasts.

Connect with Al Nicoletti:

Website: https://alnicoletti.com/show/
YouTube: https://www.youtube.com/c/AlNicoletti

Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com

CI - S2 - 106 - The 10-80-10 Framework That Separates $100K Coaches from $1 Million Coaches with Scott Abbott

Thu, 12 Mar 2026 00:00:00 -0400

In this episode, Tom Krol sits down with entrepreneur and systems expert Scott Abbott to break down the 10-80-10 Framework, a simple but powerful model that helps coaches scale without burning out.

Scott explains why most coaches stay stuck doing everything themselves and how shifting your focus can unlock growth, freedom, and better results.

They also talk about the real numbers you should be tracking in your business, why most people measure the wrong metrics, and how systemization can actually give you more time instead of trapping you in operations. Listen and enjoy the show!

You’ll Learn How To:

Apply the 10-80-10 framework to grow your coaching business
Stop spending most of your time stuck in day-to-day operations
Focus on the activities that generate revenue
Track leading indicators instead of lagging numbers

What You’ll Learn in This Episode:

(02:40) Scott Abbott’s background in building companies and scaling systems
(04:21) Systemization is the key to scaling a coaching business
(08:46) The 10-80-10 framework explained
(09:35) The first 10%: the high-value activities the founder should do
(09:48) The last 10%: referrals, relationships, and long-term clients
(10:29) The middle 80%: operations that should be automated or delegated
(14:28) The difference between leading indicators vs. lagging indicators
(16:06) OKRs, KPIs, and the actions that drive growth
(17:51) Systems and discipline create freedom
(20:02) Scott’s book Boss Up Moments
(23:05) Connect with Scott Abbott

Who This Episode is For:

Entrepreneurs who feel overwhelmed running everything themselves
Experts who want to scale
Founders who are ready to build systems

Why You Should Listen:

Ready to break through your income ceiling and reclaim your time? Listen now to discover how the 10-80-10 framework can transform your coaching business.

Connect with Scott Abbott:

Website: https://scottabbottabc.com/
Website: https://www.leadwithscott.com/
LinkedIn: https://www.linkedin.com/in/scottabbottabc/
Instagram: https://www.instagram.com/scottabbottabc/?hl=en

Resources:

BOS-UP: The Solution To Build, Run, and Scale Great Companies Leveraging Business Operating Systems + AI + Coaching
Apply now for Coaching Inc.’s private mastermind at coachinginc.com

CI - S2 - 105 - The Facebook Group System That Turns 10 Minutes a Day Into a Pipeline Full of Clients

Mon, 09 Mar 2026 00:00:00 -0400

You’re posting content, nobody's commenting, liking, or asking questions. Meanwhile, another coach is getting flooded with DMs and building a waitlist without spending a dollar on ads.

In this episode, Tom breaks down a simple Facebook group system that requires only about 10 minutes a day to run, with no complicated funnels or expensive tools.

If you are tired of posting content that nobody engages with, you just need this consistent action that builds authority and attracts the right people over time. Listen and enjoy!

You’ll Learn How To:

Use Facebook groups to build authority and attract clients
Find daily opportunities to provide value in other communities
Create simple content that builds trust
Use short live videos to connect with potential clients

What You’ll Learn in This Episode:

(02:01) Other people's Facebook groups
(02:24) Answer questions in other groups without pitching your services
(03:04) What a “full response” should look like
(04:15) How to make a good copy
(04:52) Going live once a week to build trust faster
(06:13) Posting in your group Monday through Friday helps you stay visible
(06:47) Why every question in your group is an opportunity
(07:31) SPIRALS defined
(08:09) Go live directly inside Facebook

Who This Episode Is For:

Coaches who are trying to attract clients
Experts who want a simple daily marketing routine
Entrepreneurs who are building authority in their niche

Why You Should Listen:

Tom shows how a few simple actions like answering one question a day, posting consistently, and going live once a week can slowly build trust, authority, and demand.

Other Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com

CI - S2 - 104 - How to Make $200K Launching Into Someone Else's Audience (Without Spending a Dime)

Thu, 05 Mar 2026 00:00:00 -0500

You just spent $10,000 testing Facebook ads. You might get your money back; you probably won’t.

Meanwhile, another coach made $200,000 launching into someone else’s audience without spending a dime upfront.

In this episode, Tom breaks down affiliate marketing in the simplest way possible. He shares the two rules that determine whether affiliates line up to promote you or blacklist you permanently.

Listen and enjoy!

You’ll Learn How To:

Structure simple handshake-style affiliate deals
Set commission percentages the right way
Protect your reputation with partners
Use unique offers to secure tracking and trust

What You’ll Learn in This Episode:

(02:33) What affiliate marketing actually is
(03:00) The handshake agreement
(03:39) The two core rules: make them rich and make them look good
(04:59) Why affiliates deserve big payouts
(06:17) Why affiliate launches remove the risk of paid ads
(07:30) The little secret about affiliates
(08:52) Do not make affiliates chase you for money
(10:30) Getting an affiliate software
(11:40) The #1 fear every affiliate has about lost credit
(13:18) How affiliate software protects everyone involved
(14:15) The reason you must present a unique offer to the coach
(16:08) Start doing a lead journal
(16:46) Rule #3: Never stop doing what works

Who This Episode Is For:

Coaches who are selling high-ticket programs
Experts with strong offers but smaller audiences
Anyone ready to grow through partnerships

Why You Should Listen:

If you want a scalable marketing channel without upfront risk, this episode lays out the exact process, mindset, and structure to do it right.

Other Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com

CI - S2 - 103 - Tom's About to Tell You to Do Something You'll Absolutely Hate (But It Works)

Mon, 02 Mar 2026 00:00:00 -0500

You might hate today's episode because Tom's about to tell you to do something that makes most coaches feel uncomfortable.

"Host a local meeting."

Before you say, “I don’t need that,” pause. If that was your first reaction, this episode is for you.

You’ll Learn How To:

Use local meetings to refine your message fast
Get instant feedback instead of guessing online
Build grit and confidence through real-world reps

What You’ll Learn in This Episode:

(01:32) Big challenge that will make you uncomfortable
(01:58) Hustle is a season, not a lifestyle
(02:26) Starting a little local group
(03:33) Rule #3 of Marketing: Focus on one channel
(04:16) Don't be a coach, be a generous expert
(05:02) What to do if nobody shows up
(06:19) How simple your first meeting can be
(07:47) Why this works especially well for introverts
(09:13) The people who want to skip this are the ones who need it most

Who This Episode Is For:

Entrepreneurs who are hiding behind social media
Experts who say they’re “past” doing local events
Anyone afraid no one will show up

Why You Should Listen:

There is nothing more powerful than instant feedback. When you’re face-to-face with people, you can see what lands, you can feel what connects, and you will know immediately if your message is clear or confusing.

Other Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com

CI - S2 - 102 - The Five-Word Framework That Turns Strangers Into Your Sales Team

Thu, 26 Feb 2026 00:00:00 -0500

The reason you are stuck at $10K months isn't your ethics. You are stuck because nobody knows who you serve and what you do. They never refer anyone to you because they can't even remember what you just said.

In this episode, Tom shares a simple five-part framework that makes you unforgettable, not just to your audience, but to the people around them as well.

Listen and enjoy the show!

You’ll Learn How To:

Clarify who you actually serve
Make your offer easy to repeat in a third-party conversation
Use the PISO framework to tighten your messaging
Create the “third-party referral effect” in your niche

What You’ll Learn in This Episode:

(02:00) Mid-level coaches struggle with clarity more than beginners
(04:03) The PISO method explained: Person, Pain, Solution, Outcome, Objection
(05:15) A simple example of how to structure your message the right way
(06:45) The “third-party referral effect” and how it works
(09:05) The person's ability to tell another person what you do

Who This Episode Is For:

Experts who struggle to describe what they do clearly
Entrepreneurs who get interest but no referrals
Anyone tired of being “interesting” but invisible

Why You Should Listen:

This episode forces you to tighten your message. When someone says, “I’m struggling with this,” a mutual friend should instantly think of you. If they can’t, your positioning is too vague.

Other Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com

CI - S2 - 101 - Pick One or Waste a Year - Why Splitting Your Focus Guarantees Failure

Mon, 23 Feb 2026 00:00:00 -0500

You have two options: the old thing you are great at, which is proven and working, but you are bored, or the new thing that excites you, feels fresh, but is risky, and you don’t have as much experience.

In today's episode, you will learn why coaches spend 10 months trying to figure out what works and how to get that answer in 10 weeks. Tom breaks it down simply by picking one and going all in, because the fastest way to fail isn’t choosing the wrong niche, but trying to do both at the same time.

You’ll Learn How To:

Choose between a proven niche and a new passion
Go all in on one direction instead of splitting your focus
Apply the “10 weeks, not 10 months” rule in your business
Use singularity to get faster, clearer feedback

What You’ll Learn in This Episode:

(01:39) There’s no black-and-white answer to what you should coach
(03:09) Coach what you want to coach
(04:28) Why you can pivot at any time without destroying your brand
(05:42) The “10 weeks, not 10 months” rule explained
(06:45) Amateurs waste time by spreading themselves across 10 channels
(07:41) Why singularity multiplies your power as an entrepreneur
(08:46) The guaranteed way to fail: teaching two things at once
(09:38) Splitting your focus leads to a year of frustration

Who This Episode Is For:

Coaches who are stuck between a safe niche and an exciting new one
Entrepreneurs who are afraid of choosing the wrong path
Anyone who feels paralyzed by too many options

Why You Should Listen:

This episode removes the pressure of making the perfect decision. The real mistake isn’t picking the wrong thing but refusing to commit.

Other Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com

CI - S2 - 100 - Stop Preparing and Start Doing - The Uncomfortable Truth About Hustle Nobody Wants to Hear with David Lecko

Thu, 19 Feb 2026 00:00:00 -0500

If you are listening to podcasts at 10 AM on a Tuesday instead of making sales calls, this episode might sting.

Tom Krol sits down with David Lecko of the DealMachine Podcast and goes straight at one of the biggest lies in business, that more preparation equals more success.

From “revenue in first position” to why accountability partners are a distraction, Tom breaks down what wealthy, successful entrepreneurs do and what they refuse to waste time on.

If you’ve been waiting until you feel ready, this episode is a wake-up call for you. Listen and enjoy!

You’ll Learn How To:

Put revenue-generating activities ahead of busywork
Recognize when preparation is really procrastination
Seek discomfort instead of comfort in your daily work
Build the reading habit that rewires how you think

What You’ll Learn in This Episode:

(02:43) Why “revenue in first position” is rule #1 in business
(04:04) The difference between preparing and producing
(04:35) Comfort is usually a sign that you are not growing
(06:51) The truth about accountability partners
(10:09) Difference between an accountability partner and a mentor
(11:44) What successful people do and don't do
(12:33) The difference between wealth and success
(13:25) Every wealthy entrepreneur reads daily
(14:30) The simple 8-pages-a-day reading rule
(16:37) Why you shouldn’t pick your own business books
(19:30) “Sell too soon,” explained
(22:32) The entrepreneurial euphoric enthusiasm
(24:43) Hustle as a season, not a permanent lifestyle
(25:49) “Do what you love” is advice for amateurs
(27:36) The snakebite story that proves you are more capable than you think

Who This Episode Is For:

Coaches who are stuck in research mode
Business owners who feel “busy” but not profitable
Anyone preparing to launch but still waiting to feel ready

Why You Should Listen:

In this episode, Tom makes it clear. Wealthy coaches focus on revenue, read constantly, accept feedback from the right people, and commit fully during the season that matters. If you are serious about building a real income, this conversation will challenge you to stop preparing and start taking action.

Connect with David Lecko:

Website: https://www.dealmachine.com/

Other Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com
Read Tom’s 21 Book Recommendations to Read: https://coachinginc.com/21books

CI - S2 - 099 - He Made $75K on Black Friday, Then Nothing for 8 Weeks - Here's What He Stopped Doing

Mon, 16 Feb 2026 00:00:00 -0500

What happens when you have your biggest month ever, and then total silence?

In this live coaching call, Tom breaks down why Brandon made $75,000 on Black Friday and then had eight straight weeks of crickets. He was posting daily, going live, booking podcasts, running affiliates, and following all the “right” advice, but something critical was missing.

If you have ever had a big launch followed by a dry spell, this episode will show you exactly what went wrong. Listen and enjoy!

You’ll Learn How To:

Turn one big launch into consistent monthly revenue
Create “moments” that drive urgency and momentum
Track the right KPIs instead of guessing what’s wrong
Use organic growth the right way before scaling paid ads
Avoid killing momentum after a successful event

What You’ll Learn in This Episode:

(01:38) Brandon’s $75K Black Friday and what happened after
(02:59) Black Friday wasn’t a sale; it was a moment
(03:30) How to create a reason to buy every single month
(04:48) The two proven offer frameworks that consistently produce leads
(06:50) Organic traffic should be the king, and paid ads the queen
(09:02) The KPIs that predict future sales
(12:22) How to track subscriber-to-email conversions
(12:41) What Brandon stopped doing after his launch
(15:04) Rule #3: Never stop doing what works

Who This Episode Is For:

Coaches who had one strong launch but can’t repeat it
Business owners who are relying too heavily on one big event
Anyone trying to figure out why sales suddenly slowed down

Why You Should Listen:

Most entrepreneurs think they need a new funnel, a new offer, or more ads when revenue slows down. In reality, they simply stopped doing what worked.

Other Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com

CI - S2 - 098 - You Just Threw Away the Most Valuable Asset in Your Business (And You Don't Even Know It) with Travis Goodwin

Thu, 12 Feb 2026 00:00:00 -0500

What if the most powerful marketing asset in your business isn’t your funnel, your ads, or your polished testimonial videos but a shaky, emotional phone call you didn’t record?

In this episode, Tom Krol joins Travis Goodwin to break down why most coaches completely miss the moment that builds real authority and real trust. When a client calls you crying after their first big win, that’s not just a feel-good moment. That’s leverage, and if you don’t capture it immediately, it’s gone.

You’ll Learn How To:

Capture powerful client reviews in the moment
Turn authentic wins into social proof
Build a multimillion-dollar business without relying on ads
Create a strategic network using the “40 Good People” system

What You’ll Learn in This Episode:

(03:29) The “glowing marble” concept from Influence by Robert Cialdini
(04:01) How to capture video reviews in real time
(05:45) Allowing the client to tell you all the good news
(06:04) Why you should stop using the word “testimonial” and use “review” instead
(08:28) Cut off the wrong people
(08:39) The power of “40 Good People.”
(09:25) How to strategically build reciprocity without asking for anything
(10:32) Why generosity compounds into opportunity
(12:17) Small actions that create massive long-term loyalty
(13:43) Reading eight pages a day can separate you from 95% of entrepreneurs
(14:55) The difference between success and wealth
(16:50) Stand up and read in the morning
(18:26) Hustle is a season, not a lifestyle

Who This Episode Is For:

Coaches who want stronger social proof
Entrepreneurs who are relying too heavily on paid ads
Business owners who want to build deeper relationships

Why You Should Listen:

This episode reframes how you think about reviews, networking, and growth. Instead of chasing leads or spending more on ads, Tom shows how to capture authentic proof, build powerful relationships, and compound goodwill over time.

Connect with Travis Goodwin:

YouTube: https://www.youtube.com/@Tgoodwinwv

Other Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com

CI - S2 - 097 - The Closing Script That Handles 'I Can't Afford It' without Sounding Desperate

Mon, 09 Feb 2026 00:00:00 -0500

The biggest mistake coaches make is having their salespeople chase down dead leads and prospects who already said no, pretending that they are still warm. It demoralizes your team, wastes time, and makes you look desperate to the prospect.

In this episode, Tom Krol breaks down what separates effective follow-up from desperate chasing and why confusing the two kills your sales team and your reputation.

Listen as you will learn how top closers handle price objections, how to eliminate “I need to think about it” early in the call, and a live role play where Tom walks through the full script for closing someone who says “I can’t afford it” using financing without pressure or manipulation.

You’ll Learn How To:

Shorten your sales calls while increasing close rates
Stop your team from chasing dead leads
Handle “I can’t afford it” calmly and confidently
Use financing without sounding pushy or desperate

What You’ll Learn in This Episode:

(02:04) The difference between real follow-up and chasing
(02:35) Salespeople never chase cold, dead leads; they are hunters
(03:03) Why dead leads are a marketing problem
(04:12) Defining the real meaning of lead
(05:30) When follow-up is appropriate and when it’s not
(06:15) How to recognize polite “no’s” before wasting time
(07:27) Top closers talk less and ask better questions
(08:56) Pain must outweigh price before a sale happens
(09:41) How to confirm price is the only objection
(11:19) The exact phrasing to introduce financing naturally
(12:12) The first payment should always be the largest
(12:45) How to collect a credit card without awkwardness
(13:03) How to future-pace clients immediately after closing
(15:45) Why celebrating too early kills sales momentum

Who This Episode Is For:

Coaches who are selling high-ticket programs
Consultants who are handling frequent price objections
Sales teams who are struggling with long calls and low close rates
Business owners who want calmer sales conversations

Why You Should Listen:

If sales feel awkward, exhausting, or inconsistent, this conversation will change how you approach every call.

Other Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com

CI - S2 - 096 - 'Do What You Love' Is Garbage Advice - Why Following Your Passion is Keeping You Broke and Burned Out with Julie Svedberg

Thu, 05 Feb 2026 00:00:00 -0500

You followed the advice, you turned your passion into a business, and you are doing what you love, but now you resent it. Tom Kroll says, "Do what you love, and you'll never work a day in your life," is total garbage.

For today's episode, Tom breaks down why “follow your passion” is some of the most damaging advice entrepreneurs believe and what actually creates wealth, peace of mind, and long-term success. He also reveals the 40 good people strategy that builds your network in eight weeks.

If you are exhausted from doing what you love, this episode shows you how to build a business that serves you instead.

You’ll Learn How To:

Build a business around what the market wants
Create wealth that supports your life instead of consuming it
Attract the right people while cutting off the wrong ones
Focus on simple principles that scale

What You’ll Learn in This Episode:

(03:48) The real principle behind scaling
(04:38) Why “do what you love” advice leads to burnout and resentment
(06:32) Tom's real definition of success
(07:23) Why monetizing what you love often limits growth
(10:14) Why chasing and convincing causes exhaustion and burnout
(12:19) Revenue must always come first, no exceptions
(13:15) The simple daily habit that builds discipline and impulse control
(14:20) Founders are visionaries, not builders
(16:06) The real fear most entrepreneurs struggle with
(17:03) Why partnering too early destroys businesses
(19:16) Who you should actually take advice from
(20:37) How the wrong people quietly repel the right opportunities
(21:41) The “40 Good People” strategy to build a powerful network in 8 weeks
(25:32) Ancient principles still outperform modern business hacks
(28:54) Stop comparing yourself to what you see online
(30:17) Strive to be the best, not the biggest
(31:21) The rules of marketing
(35:48) Ownership is easy; owners are complicated

Who This Episode Is For:

Coaches and entrepreneurs who feel burned out or stuck
Founders who are tired of chasing tactics instead of building stability
Anyone questioning the “follow your passion” narrative

Why You Should Listen:

This episode replaces feel-good business advice with timeless principles that actually work. Tom lays out a grounded, practical way to build a business that creates income, clarity, and peace instead of pressure and burnout.

Other Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com

CI - S2 - 095 - The Difference Between 'Trying' and 'Committing' (Why Most Coaches Stay Broke) with Andrew Becker

Mon, 02 Feb 2026 00:00:00 -0500

Many coaches claim they want success, yet they remain stuck year after year.

In this episode, Tom Krol breaks down the uncomfortable truth that most people aren’t failing because they lack information; they are failing because they never truly commit.

This conversation delves into the depths of ego, pressure, fear, and why awkward conversations are the true gateway to freedom in business and life.

If you are not seeing results after being busy learning, planning, and consuming content, this episode will show you what's holding you back.

You’ll Learn How To:

Make real decisions instead of hiding behind trying
Handle pressure without letting fear or ego run your life
Stop using education as an excuse to avoid action
Build momentum by leaning into uncomfortable conversations

What You’ll Learn in This Episode:

(02:42) How Tom got started in real estate with no money or experience
(05:00) The three variables every deal comes down to: speed, convenience, and price
(07:01) The moment Tom hit rock bottom and made a real decision
(08:10) There is no balance in life, only harmony
(09:16) Why business isn’t complicated
(12:41) The danger of leaning on education instead of taking action
(14:38) The #1 predictor of success is your ability to handle pressure
(15:19) Wealth is really about options; success is a good night’s sleep
(18:58) How Coaching Inc. was born
(23:56) One simple rule that separates winners from everyone else: read 8 pages a day
(24:37) Tom's book recommendations to read

Who This Episode Is For:

Coaches who feel stuck despite doing everything
Entrepreneurs who are hiding behind preparation
People who want real success

Why You Should Listen:

Tom explains why most people never break through and what changes when you stop trying and fully commit. If you are ready to stop protecting your ego and start building momentum, this episode is for you.

Other Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com
Read Tom’s 21 Book Recommendations to Read: https://coachinginc.com/21books

CI - S2 - 094 - The 10 Business Rules That Separate Millionaires From Struggling Entrepreneurs (Rule #6 Will Save Your Life) with RJ Bates

Thu, 29 Jan 2026 00:00:00 -0500

The coaches making consistent revenue are following the same handful of rules. Those who are broke, stressed, and bleeding cash are the ones breaking those exact rules every single time.

In this episode, Tom Kroll joins RJ Bates to break down the core business rules he sees repeated across the most profitable coaching businesses. If your business makes money but your net worth isn’t growing, this episode will show you why.

You’ll Learn How To:

Build real generational wealth beyond just money
Avoid common traps that keep entrepreneurs in chase mode
Protect your business by understanding your numbers
Strengthen your mindset through daily reading

What You’ll Learn in This Episode:

(04:05) RJ's journey in real estate investing
(07:28) Five primary things that bring down entrepreneurs
(07:59) Why measuring net worth matters more than chasing cash flow
(10:44) Revenue must come before branding, websites, or logos
(12:10) The danger of stopping what works after one bad outcome
(16:59) Never partner when you can hire
(20:16) Wealth vs success
(21:03) Five people who should influence your decisions
(25:40) Rule #6: Why projects fail when everyone involved is part-time
(26:45) Your first hire should almost always be an executive assistant
(29:18) How reading daily builds real generational wealth
(30:26) What generational wealth really means
(36:04) “The money is in the database,” and why ignoring this keeps you broke
(37:12) Rule #10: Why every entrepreneur must know how to read a P&L
(41:54) Why chasing new leads creates burnout and instability

Who This Episode Is For:

Coaches who are building long-term businesses
Entrepreneurs who are tired of living in reaction mode
Business owners who want stability, clarity, and control
Anyone serious about wealth, leadership, and legacy

Why You Should Listen:

If you want fewer regrets and better decisions in business and life, this conversation delivers. Tom Kroll shares the rules that most people learn too late, as well as rules that protect your income, time, and family.

Other Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com

CI - S2 - 093 - The Magic Sales System - How He Closed $20K in Coaching Packages without a Single Sales Call with Joe McCall

Mon, 26 Jan 2026 00:00:00 -0500

Most coaches are stuck in the same exhausting loop: long sales calls, endless questions, and prospects who disappear after getting free advice. Joe McCall decided to do the opposite, and it worked.

In this episode, Joe reveals the system that does the selling for you. Just a simple process that pre-qualifies, creates urgency, and makes people feel personally chosen before you ever talk to them.

If you are exhausted from doing free consulting disguised as a sales call, this episode is for you!

You’ll Learn How To:

Close high-ticket coaching clients without traditional sales calls
Use your application to pre-sell and disqualify prospects
Create urgency without pressure
Stop giving away free consulting disguised as “sales conversations.”

What You’ll Learn in This Episode:

(01:24) The simple Google Doc that replaces long sales calls
(02:08) The personal loom videos that dramatically
increase conversions
(03:39) The biggest red flag Joe looks for in applications
(04:07) Personalization creates instant authority and trust
(05:15) Using pre-qualification to control who sees certain offers
(06:30) How Joe presents pricing without pressure
(06:58) Giving “something free” still matters even when saying no
(07:44) How Joe builds urgency without sounding salesy
(08:08) Deadlines work better when they’re calm and clear

Who This Episode Is For:

Coaches who are selling high-ticket programs
Consultants who are tired of endless sales calls
Experts who want better clients, not more conversations
Anyone who is burned out from answering the same questions over and over

Why You Should Listen:

This episode shows you how to stop chasing clients and start filtering for buyers. If you want to close more coaching packages without relying solely on Zoom and calls, and instead spend time with people who are already sold, this is a process you should implement immediately.

Connect with Joe McCall:

Website: https://www.realestateinvestingmastery.com/
Website: https://joemccall.com/
Facebook: https://www.facebook.com/jvmccall/
LinkedIn: https://www.linkedin.com/in/joe-mccall/

Other Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com

CI - S2 - 092 - 20 Years, Zero Bad Reviews - The One Word That Built a $2M Month Business with Ari Page

Thu, 22 Jan 2026 00:00:00 -0500

Your employees are the ones serving your clients. If they are in a healthy, positive, and loving state, then they will be able to impact and impart to your clients.

Ari Page has been in business for 20 years in an industry where companies come and go fast. At its peak, his company was processing $2 million a month. Then in 2020, Ari stepped away during a personal season, believing systems and leadership would keep everything running. Within two years, revenue was cut in half.

Listen as he breaks down the one mistake that nearly destroyed his business, why stepping away was more dangerous than he realized, and the single word that rebuilt everything when he stepped back in. It was something most entrepreneurs abandon the moment things get hard.

Enjoy the show!

You’ll Learn How To:

Use business credit strategically to grow faster
Understand why relationships matter
Create powerful affiliate partnerships
Lead your team that directly impacts client results

What You’ll Learn in This Episode:

(03:33) A different turn about business
(04:53) How Fund&Grow helps entrepreneurs access unsecured business credit
(05:23) What does an unsecured loan means
(06:37) Ari’s blue-collar background and how it shaped his leadership style
(09:21) Why business credit became the real opportunity during market downturns
(11:06) Establishing business credit and building up
(12:54) The one word Ari credits for 20 years of success: relationships
(14:42) How nurturing employees directly improves client outcomes
(16:57) The actual steps to build relationships
(21:20) Why do people need cash?
(23:19) How stepping away caused revenue to drop from $2M to $1M per month
(25:11) Re-engaging with key relationships
(27:42) The role mindset and law of attraction play in leadership and culture
(31:38) Connect with Ari Page

Who This Episode Is For:

Coaches and consultants who are scaling their businesses
Entrepreneurs who are thinking about stepping back from day-to-day operations
Founders struggling with engagement, burnout, or isolation
Anyone who wants long-term stability

Why You Should Listen:

This episode is a real conversation about what sustains a business over decades. Ari’s story shows that engagement, relationships, and presence matter more than any system or strategy.

Connect with Ari Page:

Website: https://funding.fundandgrow.com/aripage
LinkedIn: https://www.linkedin.com/in/aripageceo/
Facebook: https://www.facebook.com/ari.page.3/

Other Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com

CI - S2 - 091 - How One Coach Made $1.2M Selling Something Your Students Already Have with Carter Lane

Mon, 19 Jan 2026 00:00:00 -0500

What if one of the biggest revenue opportunities in your coaching business had nothing to do with selling more coaching?

In this episode, Tom Krol sits down with Carter Lane to break down how top coaches are generating six and seven-figure incomes by helping their students use money they already have.

Carter shares how retirement accounts, tax strategies, and proper financial structures have quietly become one of the most valuable tools within elite coaching programs. He also explains why ignoring this could cost you millions on both cash flow and your eventual exit.

You’ll Learn How To:

Help your students invest using money they already have
Add a high-integrity affiliate stream without more coaching workload
Increase student retention and results through a better financial structure
Create revenue that earns a higher multiple when you exit your business

What You’ll Learn in This Episode:

(02:27) A lot of money doesn't come from making coaching sales
(04:15) How affiliate income helps students do more deals and coaches earn more
(06:10) Carter’s personal story and why Unified Wealth was built
(08:09) How self-directed retirement accounts really work
(11:40) Why most coaches shouldn’t try to do this themselves
(13:57) Benefits of doing it in a retirement account and what makes a good candidate for it
(15:49) How students can invest tax-free using retirement funds
(16:46) Different types of retirement accounts
(20:00) What does Carter's affiliate program look like
(26:38) Connect with Carter Lane
(28:52) How the affiliate program works and what coaches are earning
(29:33) Why this checks every box: clients, cash flow, and exit value
(31:07) Carter's advice for new business owners

Who This Episode Is For:

Real estate and business coaches at any stage
Coaches who are looking to add real revenue
Entrepreneurs who want higher retention and better student outcomes
Anyone thinking long-term about wealth, taxes, and an exit strategy

Why You Should Listen:

If you want to grow your business, protect your wealth, and build something buyers actually want to acquire, this conversation is required listening.

Connect with Carter Lane:

Website: carter@unifiedws.com
LinkedIn: https://www.linkedin.com/in/carter-lane-8798621b3/
Join the Affiliate Program: nicholas@unifiedws.com

Other Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com

CI - S2 - 090 - How Free Speaking Gigs Can Make You $20K (When You Know How to Sell From Stage) with Manny Wolfe

Thu, 15 Jan 2026 00:00:00 -0500

Most coaches think they need a perfect website, a polished sizzle reel, or years of speaking experience before anyone will book them. That belief will keep you stuck.

In this episode, Tom Krol interviews Manny Wolfe, founder of Opus Speakers, to break down how speaking gigs work today, why free speaking gigs can be far more profitable than paid ones, how to find thousands of real opportunities hiding in plain sight on Google, and what meeting planners are looking for when they review applications.

You’ll Learn How To:

Find real speaking opportunities using simple Google searches
Turn free stages into $20K+ in backend sales
Price your talks realistically as a beginner
Use consistency and volume to get booked faster

What You’ll Learn in This Episode:

(02:34) Manny’s background and how he built a speaking business without shortcuts
(06:59) The exact Google search that uncovers thousands of speaking opportunities
(07:55) Streamline applications instead of starting from scratch every time
(09:25) Why most speaker fees are now negotiable and why that’s good news
(10:23) Stay open to free opportunities and paid
(11:41) Setting expectations after applying to speaking opportunities
(12:42) The two biggest factors of getting paid after speaking gigs
(14:20) What beginners can realistically charge for speaking
(15:34) The real formula that gets speakers booked: consistency, time, and volume
(17:00) How meeting planners think
(17:58) How to tailor your talk so it gets accepted without changing your message
(19:57) The perfect funnel is nothing more than a sophisticated filtering mechanism
(21:06) Why great talks are built on emotion and storytelling, not information
(21:50) Manny's Question Mark Story Model
(25:52) Recommendations for books or courses to get launched
(26:41) Connect with Manny Wolfe

Who This Episode Is For:

Coaches who want to grow their business through speaking
Experts and consultants who want more leads from the stages
DIY entrepreneurs who are willing to apply consistently
Anyone who is stuck waiting for perfect marketing materials

Why You Should Listen:

Manny provides you with a clear, realistic path to getting booked, selling from the stage, and turning talks into revenue, even if you are just starting.

Connect with Manny Wolfe:

Website: https://opusteam.io/home
LinkedIn: https://www.linkedin.com/in/mannywolfe/
Facebook: https://www.facebook.com/therealmannywolfe/

Other Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com

CI - S2 - 089 - Zero to $40K Per Month Without Ads, Funnels, or Webinars (Live Coaching Session) with Cameron Miller

Mon, 12 Jan 2026 00:00:00 -0500

What if you stripped away ads, funnels, webinars, and all the busy work and focused only on what makes money?

In this live coaching session, Tom Krol works directly with Cameron Miller as he prepares to launch a brand-new course with a $5,500 price point.

Instead of theory, you get a real-time breakdown of how to go from zero to a $40K month using simple, organic strategies that prioritize revenue first.

Listen and enjoy the show!

You’ll Learn How To:

Launch a high-ticket offer without ads or funnels
Generate revenue fast using organic social media
Avoid the biggest distractions that slow new launches
Create momentum without waiting for perfection

What You’ll Learn in This Episode:

(04:05) What “Investor Fee” is and why it converts sellers better
(06:33) Pocket listing explained
(07:20) Cameron's plan for launching the course
(08:35) The target audience for the course
(10:45) Attitude of progress, not perfection
(11:04) Why ads, funnels, and webinars are a mistake early on
(12:02) How to clean up your social media positioning
(14:31) Cutting the number of choices and products
(15:47) The simple daily habit that drives organic leads
(17:48) How to make a clear, compelling offer
(19:20) Pricing strategy that closes deals without discounting
(19:44) Why in-person meetups accelerate trust and sales
(21:07) The number one KPI to look for after meetups
(21:55) Collecting email addresses and making sales

Who This Episode Is For:

Coaches who are launching their first high-ticket offer
Entrepreneurs who are overwhelmed by marketing complexity
Anyone stuck building instead of selling

Why You Should Listen:

This episode shows you what launching actually looks like in real life. If you are tired of hiding behind funnels and waiting until everything is perfect, this episode will challenge you to focus on the actions that generate revenue fast.

Other Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com

CI - S2 - 088 - Every Successful Coach Hires in This Exact Order (Here's the Sequence) - Part 2

Thu, 08 Jan 2026 00:00:00 -0500

You know who to hire. Now comes the part that destroys so many businesses: how much do you actually pay them?

In Part 2 of this hiring masterclass, you are getting the right framework for equity, revenue share, and straight salary when each one makes sense, and how to avoid the compensation mistakes that could kill your business.

This episode pulls back the curtain on what actually works at different stages of growth and why simplicity wins almost every time. Listen and enjoy the show!

You’ll Learn How To:

Structure compensation without giving away the farm
Decide when salary, revenue share, or equity makes sense
Hire a full-time marketing person the right way
Build a company that runs without you being the bottleneck

What You’ll Learn in This Episode:

(01:06) When revenue share makes sense and when it absolutely doesn’t
(02:18) Why most “marketing ninjas” don’t exist when you hire them
(03:09) The real difference between agencies and full-time marketing hires
(04:49) How agency hopping leads even successful coaches to bankruptcy
(06:05) Why a full-time marketer must own everything, not one channel
(07:30) Copywriters should rarely get a revenue share
(10:14) When giving up 50% of revenue actually is the right move
(12:34) The real job of your EA vs your marketing person
(15:37) Your product is your company
(18:43) The hidden difference between beginners and scalable operators
(20:55) The single KPI Tom cares about more than any other
(22:00) Why branding your name can quietly cap your business value
(25:39) Company names matter far less than founders think
(28:02) Rule #3: Never stop doing what works
(31:26) The reason people slow down during the holidays

Who This Episode Is For:

Coaches who are preparing to scale
Founders who are hiring marketing help for the first time
Entrepreneurs who want to leverage
Anyone who is building a coaching business

Why You Should Listen:

This episode shows you how top coaches protect ownership, avoid fatal compensation mistakes, and build teams that increase freedom instead of stress. If you want to scale without giving away control or burning yourself out, this conversation will save you years of trial and error.

Other Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com

CI - S2 - 087 - Every Successful Coach Hires in This Exact Order (Here's the Sequence) - Part 1

Mon, 05 Jan 2026 00:00:00 -0500

"One thing that my mentor taught me to do is wind the position down to two or three people and then have your spouse do the final interview. This will be key because your spouse knows you better than you know yourself. They know who you are going to work well with."

In this episode, Tom Krol reveals a pattern he has seen repeatedly while working with the most successful coaches in the country. After years of watching who builds profitable, long-lasting coaching businesses, Tom noticed something surprising: the top coaches all hire in the exact same order.

Listen to this two-part series where he breaks down who to hire first, when to hire them, and the non-negotiable rules that protect your business before you scale. Enjoy the show!

You’ll Learn How To:

Identify the first hire that unlocks real leverage
Avoid the most common early-stage hiring mistakes
Build a team without going into debt
Protect your business by hiring the right way

What You’ll Learn in This Episode:

(01:03) The one non-negotiable rule about your first hire
(05:45) The two types of coaches in real estate
(06:54) Why local groups are quietly outperforming national events
(08:41) Common trends among the top coaches in the country when it comes to a team
(10:22) Why the best coaches avoid debt in the early stages
(10:56) Most successful coaches start with high-ticket 1:1
(12:36) Why your first executive assistant must be local
(13:35) The three traits every great EA must have
(15:13) The hidden danger of hiring someone without a job
(15:59) Why nearly every top coach has a female EA
(16:52) Why your spouse should do the final interview
(17:51) Part-time teams almost always fail
(19:00) The biggest mistake coaches make after hiring an EA
(20:02) Honesty is the #1 trait you must screen for
(21:27) When an EA evolves into a true second-in-command
(23:08) How to decide what tasks you should stop doing
(24:01) Fast to fire, fast to hire, fast to promote
(24:22) Number one predictor of entrepreneurial success: Ability to handle pressure
(25:22) Full-time marketing person vs marketing agency
(28:05) How agencies fit after the right team is built

Who This Episode Is For:

Coaches who are under $40K per month
Founders who are doing everything themselves
Entrepreneurs who are afraid of hiring too early or too late
Anyone who is building a coaching business for the long term

Why You Should Listen:

Hiring is one of the fastest ways to grow your business, and one of the fastest ways to break it. In this episode, Tom doesn’t talk about theory or org charts. He shares the real hiring sequence that has worked over and over again for the most profitable and stable coaching businesses in the country.

Other Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com

CI - S2 - 086 - $75,000 in 7 Days With a 500-Person Email List (The Black Friday Blueprint) with Brandon Cobb

Thu, 01 Jan 2026 00:00:00 -0500

Most coaches believe they need massive email lists, paid ads, or complicated funnels to create real revenue spikes. In this episode, Brandon Cobb proves the opposite.

With just 500 people on his email list, Brandon generated $75,000 in seven days using a simple, intentional Black Friday email sequence.

In this conversation, he breaks down how he structured the emails, why he borrowed frameworks from private equity capital raises, and how curiosity, excitement, and scarcity did the heavy lifting.

You’ll Learn How To:

Structure a short email sequence that drives high-ticket sales
Create perceived value before ever asking for the sale
Use curiosity, excitement, and scarcity without hype
Fill your calendar with qualified sales calls organically

What You’ll Learn in This Episode:

(03:07) Who Brandon actually coaches
(05:17) Why does he refuse to pursue deals under seven figures
(05:30) The difference between his $55K mentorship and $25K group program
(06:41) Why Black Friday works even for high-ticket offers
(07:20) Writing offers that create curiosity, excitement, and scarcity
(08:13) The exact timing of his Black Friday email sequence
(09:35) The simple call-to-action that drove discovery calls
(11:57) How weekly live trainings quietly build his email list
(13:14) Tom’s advice for generating leads inside Facebook groups
(15:10) A lot of Facebook groups just become an advertising platform
(16:39) Benefits of answering questions on Facebook groups
(21:06) How 3–7 minute daily lives build trust faster than polished content
(22:10) What makes content “valuable” to prospects
(25:33) Native content always beats repurposed uploads
(26:36) Why every piece of content should end with a CTA
(27:59) The real amount of engagement required before someone buys
(29:23) Rule #3: Business is never stopping doing what works
(30:33) KPI on how many people are coming from Lives, getting to the course, and signing up

Who This Episode Is For:

Coaches who are selling high-ticket programs
Consultants with small but engaged email lists
Course creators who are tired of relying on ads
Anyone who wants predictable launches without hype

Why You Should Listen:

Brandon’s Black Friday campaign shows how clarity, trust, and intentional messaging outperform massive lists and complicated funnels. If you want to turn attention into revenue without spending on ads, this conversation gives you a blueprint you can actually use.

Other Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com

CI - S2 - 085 - Why Your Clients Feel Like Idiots After They Pay You (And How to Fix It) with Megan Huber

Mon, 29 Dec 2025 00:00:00 -0500

Why do so many clients feel excited when they pay, only to be immediately confused, overwhelmed, or embarrassed once they are inside a program?

In this episode, Megan Huber breaks down the silent experience gap that causes buyer’s remorse even when your offer delivers real results.

This conversation delves into the exact onboarding framework, including the slide deck, Zoom call, and the 48-hour window that prevents clients from disappearing and instead turns them into raving fans. If you want higher retention, better testimonials, and clients who feel empowered instead of lost, this episode is a must-listen.

You’ll Learn How To:

Create an onboarding experience that reduces overwhelm and confusion
Prevent clients from disengaging due to embarrassment or uncertainty
Design a simple, high-touch onboarding system that scales
Turn onboarding into the beginning of your marketing and retention strategy

What You’ll Learn in This Episode:

(04:29) Who is Megan Huber?
(08:00) What most coaches miss after the payment goes through
(09:30) Why onboarding must match the level of exclusivity you sell
(11:34) Onboarding slide deck elevates the client experience
(12:11) Why onboarding should happen within 48 hours, not a week later
(14:05) Sending the slide deck afterward prevents future confusion
(16:09) One-on-one calls depend on the price point of the program
(17:09) When group onboarding builds belonging faster than 1:1 calls
(17:34) Fastest way to build trust with your client
(19:26) The biggest client complaint Megan hears in third-party interviews
(20:07) How not knowing where to start creates instant disengagement
(21:31) Why checking logins live prevents resentment and frustration
(23:59) Embarrassment quietly turns into disengagement and churn
(25:55) Why milestones and timelines must be clarified on day one
(28:07) How helping clients schedule implementation increases follow-through
(30:05) Why new clients should not attend advanced or general calls
(31:25) Why attending every call becomes a form of procrastination
(35:11) Why community rules and platform expectations must be stated upfront
(38:53) Consistently asking for client feedback protects your program long-term

Who This Episode Is For:

Coaches who are struggling with retention or engagement
Program creators who want better client outcomes
Anyone who wants clients to feel confident, not confused

Why You Should Listen:

Most coaches focus on selling better, but what happens after the sale is what determines longevity. This episode shows you how to close the experience gap, protect client confidence, and build programs people are proud to be part of.

Connect with Megan Huber:

Website: https://meganjohnsonhuber.com/
Instagram: https://www.instagram.com/meganjhuber
Facebook: https://www.facebook.com/megan.j.huber
Facebook Group: https://www.facebook.com/groups/structuredfreedomforcoaches/

Other Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com

CI - S2 - 084 - Live Masterclass - The Complete Sales System That Built $40M Revenue for Tony Robbins - Part 2 with Leif Meyerson

Thu, 25 Dec 2025 00:00:00 -0500

In Part 1, Leif broke down how elite sales conversations work. In Part 2, the focus shifts to what most coaches get wrong next: hiring, onboarding, and keeping sales reps who actually perform.

This episode is a behind-the-scenes look at what it really takes to build a high-ticket sales team that lasts. Listen as Leif explains when not to hire, the exact lead volume you need before hiring your first rep, why most “high-ticket closers” destroy businesses, and the exact structure that keeps great salespeople motivated instead of burned out.

Enjoy the show!

You’ll Learn How To:

Decide when you are ready to hire your first salesperson
Avoid mercenary closers who jump from offer to offer
Onboard and indoctrinate sales reps so they fight for your brand
Structure daily and weekly meetings that keep reps sharp

What You’ll Learn in This Episode:

(01:39) Using analytics to optimize application quality and conversion
(02:35) Why pre-call videos should sell the call
(03:47) How nurture sequences support show rates and sales readiness
(07:39) Where most coaches go wrong when hiring salespeople
(08:12) Avoid mercenary high-ticket closers
(08:32) Hiring for character over industry experience
(10:01) Treat your sales reps like your children
(11:18) Daily meeting cadence for first-time sales hires
(12:29) How sharing client wins builds loyalty and longevity
(15:46) The compensation model Leif recommends for coaching offers
(16:25) Commission-only structures that still protect new hires
(18:35) Three clear benchmarks that signal you are ready to hire
(21:00) Using a 90-day testing window to dial in pricing
(22:30) Annual vs. short-term fulfillment for group and 1:1 offers
(23:26) Platform recommendations for delivering coaching programs
(25:52) Announcement: Coaching Inc. Summit and founding member opportunity

Who This Episode Is For

Coaches and consultants who are thinking about hiring their first salesperson
Entrepreneurs who want to scale without losing control of sales quality
Anyone building a high-ticket offer who wants predictable revenue

Why You Should Listen

Most coaches don’t fail at sales; they fail at sales leadership. This episode shows you how to avoid hiring too early, how to build a sales culture, and how to create systems that allow you to scale without burning people out.

Connect with Leif Meyerson:

Website: https://www.thesalesfloorguy.com/
LinkedIn: https://www.linkedin.com/in/leifmeyerson1982/
Telephone: 602-341-9045

Other Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com

CI - S2 - 083 - Live Masterclass - The Complete Sales System That Built $40M Revenue for Tony Robbi - Part 1 with Leif Meyerson

Mon, 22 Dec 2025 00:00:00 -0500

Behind nearly every massive coaching brand is a sales system most people never see. In this live masterclass, Leif Meyerson reveals the exact frameworks, habits, and conversations that turn good offers into consistent, high-ticket revenue.

Leif has built and led sales floors for some of the biggest names in the industry, including Tony Robbins, Dean Graziosi, Cody Sperber, and more.

In this episode, he breaks down why “winging it” on sales calls quietly kills close rates, how silence becomes your most powerful sales tool, and the psychology behind asking for the sale multiple times without sounding pushy. It’s the real-world sales process used to scale teams from zero to tens of millions of dollars. Listen and enjoy!

You’ll Learn How To:

Build sales systems as if you’re planning to replace yourself
Stop overselling and start listening your way into more closes
Identify a prospect’s real problem instead of their surface complaint
Ask for the sale with confidence

What You’ll Learn in This Episode

(03:54) Leif’s background running $40M+ sales floors
(04:49) The three core areas every sales operator must master
(06:31) Winging a sales call is not an option
(07:30) The importance of CRMs, call recordings, and structured follow-up
(08:08) Importance of having a phone system in place
(08:27) Why listening to your own sales calls is uncomfortable, but non-negotiable
(09:57) You need to have a sales script and a repeatable sales protocol
(11:15) Telling is not selling
(13:05) How active listening reveals what prospects aren’t saying
(13:28) Using curiosity questions to uncover the real pain point
(14:48) Why do people buy needs, not wants
(15:27) The biggest mistake coaches make: solving the problem on the sales call
(17:27) Why you must ask for the sale before scheduling a follow-up
(17:55) The psychology behind asking for the sale three times
(21:13) A simple, direct way to ask for the sale without sounding salesy
(22:30) Why silence after the ask increases close
(23:18) The three responses prospects give after a close attempt
(24:15) Leif’s “Helix Method” for handling objections
(25:20) The difference between stall objections and real objections
(26:31) Why certainty wins once rapport is built
(29:18) The three elements that matter most on phone vs. Zoom sales calls
(31:34) The ideal number of application questions right now
(32:21) The three friction buckets every application must qualify for: time, money, motivation
(33:55) Why the essay question should come at the end of the application

Who This Episode Is For

Business owners who are tired of good calls that don’t convert
Entrepreneurs who want a real sales system
Anyone preparing to scale beyond one-on-one selling

Why You Should Listen

If you’ve ever left a sales call thinking “That should’ve closed”, this episode explains exactly why it didn’t, and what to do differently.

Connect with Leif Meyerson:

LinkedIn: https://www.linkedin.com/in/leifmeyerson1982/

Other Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com

CI - S2 - 082 - Exclusive Masterclass - How Isabel Guarino Converts 49% of Attendees Into $40K Programs - Part 2 with Isabelle Guarino

Thu, 18 Dec 2025 00:00:00 -0500

This episode dives into the exact mechanics behind her three-day events, which consistently convert nearly half of attendees into $40,000 mentoring programs, not through aggressive pitching, but through intentional design, discipline, and clarity.

Listen as Isabelle explains how she structures payments, why she refuses payment plans, how she protects her team’s energy, and what separates serious buyers from problem clients. Enjoy the show!

You’ll Learn How To

Structure a high-ticket offer without discounts, payment plans, or confusion
Use event experience to drive premium conversions
Filter out the wrong clients before they ever become a problem
Add ethical downsells and affiliate offers

What You’ll Learn in This Episode

(01:28) Isabel’s $40,000 offer structure and $5,000 event deposit
(02:37) Why she refuses payment plans
(03:33) What a “buying unit” is
(04:09) December and January outperform most other months
(05:23) Post-event calls generate an extra $30K+ per month
(08:49) Connecting with other coaches who are in different fields
(10:26) How success stories and testimonials compound authority
(11:02) Give people something: Sticky pads, highlighters, pens
(12:16) Luxury experience matters when selling premium programs
(13:11) How her team is trained to behave like they already earned $40K
(14:29) Why coaches should never disappear during event breaks
(15:21) The importance of representation in slides and success stories
(16:19) How gifting at the sales table influences buyer psychology
(19:12) AI-focused events are filling rooms right now
(22:20) How she approaches Black Friday without discounting high-ticket offers
(24:07) The advantages and disadvantages of a hybrid setup
(27:26) Prices should only increase when the value truly increases
(30:14) Why newbie investors are not the right market for premium offers
(33:30) The difference between the $25K gold and $40K platinum programs

Who This Episode Is For

Coaches and consultants who want to sell premium programs
Business owners who are running live or virtual events that aren’t converting
Entrepreneurs who are tired of low-quality clients
Anyone who wants a clean, confident way to sell high-ticket offers

Why You Should Listen

Isabelle Guarino demonstrates how structure, discipline, and experience foster trust and inform high-stakes decisions.

Connect with Isabelle Guarino:

Website: https://residentialassistedlivingacademy.com/
LinkedIn: https://www.linkedin.com/in/isabelle-guarino/

Other Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com
Isabelle’s book, Assisted Living Revolution. Visit this link: https://residentialassistedlivingacademy.com/revolution/

CI - S2 - 081 - Exclusive Masterclass - How Isabel Guarino Converts 49% of Attendees Into $40K Programs - Part 1 with Isabelle Guarino

Mon, 15 Dec 2025 00:00:00 -0500

Live events are dying. Show rates are down across the board, and people just aren't showing up. When they do show up, they are just not buying... except for one person who’s quietly filling rooms, keeping a 95% show rate, and converting 49% of attendees into a $40,000 mentoring program every single month.

In this episode, Isabelle Guarino breaks down the exact system behind those numbers. She shared how she fills her events, delivers an experience that keeps people engaged, and why her approach works even as live events across the industry decline.

This is Part 1 of a two-part series. Today, you’ll learn why people don’t show up, how to fix it, and what Isabelle does differently from everyone else.

You’ll Learn How To

Attract buying-ready leads by focusing heavily on awareness
Build real human connections instead of over-automating
Increase show rates using Isabelle’s 3-3-3 confirmation method
Use pre-education, personal touchpoints, and environment design to boost conversions

What You’ll Learn in This Episode

(03:22) Isabelle shares her company’s motto: “How can I make it work?”
(03:45) The background of Residential Assisted Living Academy and why people attend
(07:39) Their full funnel structure and why awareness cannot be automated
(08:25) Authenticity beats repurposed content
(09:19) Their two core products and the high-ticket path after
(10:56) Value first offers that educate and create the lead, and want to come back for more
(12:39) Human connection separates you from other coaching programs
(12:58) Moving prospects through the funnel with freebies
(14:33) The roles, quotas, and revenue responsibility of each department
(16:05) Why “spreading the eggs” matters
(17:59) The 3-3-3 method: three calls, three texts, three emails
(18:40) How to humanize confirmations using voice notes and video
(20:25) Buyers are more educated nowadays
(22:00) Emotional connection and addressing fear during uncertain times
(22:53) Tracking pre-education, hotel bookings, confirmations, and more
(23:30) How their rescheduling fee increases commitment
(25:11) Picking a hotel with no distractions to keep focus on the event
(26:20) Day 1: Overwhelm them with value and plant seeds for coaching
(27:35) Day 2: Proof of concept, success banners, video tours
(28:09) The psychology behind overwhelming and empowering attendees
(29:20) The no-pressure pitch works
(30:30) Day 3: Celebration, recognition, and awards

Who This Episode Is For

Coaches and consultants who want stronger event show rates
Business owners who run workshops or bootcamps
Entrepreneurs who want to convert audiences into high-ticket buyers
Anyone who wants to build a real connection instead of relying on automation

Why You Should Listen

Most coaches treat live events like a gamble. Isabelle treats them like a machine, and her results prove it works. If you want to learn how to fill a room, keep people engaged, and convert your attendees into clients, this episode is for you!

Connect with Isabelle Guarino:

Website: https://residentialassistedlivingacademy.com/
LinkedIn: https://www.linkedin.com/in/isabelle-guarino/

Other Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com

CI - S2 - 080 - Exclusive Masterclass - How Pace Morby Built a Coaching Business That AI Can't Kill - Part 2 with Pace Morby

Thu, 11 Dec 2025 00:00:00 -0500

If Part 1 showed you why information alone is no longer a business model, Part 2 goes even deeper into the psychology, strategy, and long-term positioning behind building a coaching company that won’t get wiped out as AI evolves.

In this second half of the masterclass, Pace Morby pulls back the curtain on what truly scales. He talks openly about the future of education, why most coaching brands die every five years, and what it takes to build something that lasts a decade or more. Listen and enjoy!

You’ll Learn How To:

Build trust in a world where AI can mimic almost anything
Structure your YouTube presence so that prospects believe you
Brand yourself, not your product
Track success rates the way the top 1% of coaches do

What You’ll Learn in This Episode

(00:31) People don't trust your content at first
(02:04) Why documenting deals is the ultimate credibility driver
(02:39) People watch the same webinar four times before buying
(03:10) Your channel should be your name
(04:44) Why Pace brands his name, not Subto
(05:01) The Napoleon analogy: remember the name, not the history
(07:22) Why branding yourself allows unlimited diversification
(08:24) Who Pace’s team studies every Monday
(08:47) Study funnels like Grant Cardone
(09:50) Don’t emulate your niche, emulate the giants above them
(10:32) Why most coaches eventually fail: branding the company
(11:02) Variety always wins
(12:32) Why you will create a new product every five years
(13:36) Why success rate is everything
(15:09) How Pace tracks success rate: the community cheerleader role
(19:56) Why he would never partner with another visionary
(22:56) The identity crisis after selling a company
(24:26) The 5-bird-one-stone interview strategy
(27:17) The 1% of 1% of 1% revelation
(28:03) Testimonials barely matter anymore
(32:04) Information won’t be sellable, results will
(36:06) Success vs. wealth

Who This Episode Is For

Coaches who are ready to build long-term brands
Consultants or experts who want to grow and scale their business
Creators who want trust, not just content
Anyone who is tired of rebranding every few years and wants a durable identity

Why You Should Listen

If you want to build something that can grow for decades instead of dying with each new platform shift, this is required listening.

Connect with Pace Morby:

Website: https://pacemorby.com/
Instagram: https://www.instagram.com/pacemorby

Other Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com

CI - S2 - 079 - Exclusive Masterclass - How Pace Morby Built a Coaching Business That AI Can't Kill - Part 1 with Pace Morby

Mon, 08 Dec 2025 00:00:00 -0500

AI can answer questions faster than you. It can teach concepts better than you. And the information once sold by the thing coaches is now free. If your offer is still built around knowledge, you are already losing the game.

In this first part of our two-part masterclass, Pace Morby breaks down why his community has become one of the strongest ecosystems in all of real estate education and why AI will never replace what he built.

Today, you’ll hear the philosophy behind SubTo, why community is the most abused word in coaching, and the psychological principles that keep people engaged for years.

You’ll Learn How To:

Understand why information alone is no longer a sellable offer
Build a real community instead of a glorified subscription model
Create programs that scale by making members more valuable over time
Stand out in a crowded niche by using variety and unique positioning

What You’ll Learn in This Episode

(03:06) Tom’s early influence and mentorship
(04:24) Why authenticity, not frameworks, is Pace’s real advantage
(05:30) The mistake: starting with numbers instead of people
(06:13) “Scale the unscalable.”
(06:54) Why knowing members personally is the unscalable advantage
(08:34) People pay for results, not information
(09:07) People pay for your systems, not your presence
(09:29) Why most communities aren’t communities
(10:23) The real definition of a community
(12:01) Why removing members kills long-term growth
(15:13) Picking a niche no one else owns is the real cheat code
(16:26) The six human needs and how they shape buying decisions
(16:51) Why significance and connection matter inside coaching programs
(17:33) Human beings need variety
(20:36) Creative finance is not a global conversation
(24:03) The power of giving results for free
(24:52) The real meaning of “community builder.”
(25:34) Your brand is what people say behind your back
(26:41) Short-form vs. long-form: dating vs. marrying
(28:52) Cold traffic vs. retargeting ROI
(29:03) Why YouTube makes retargeting 16x more profitable
(31:38) The age of instant fact-checking
(32:31) Transparency vs. promises in the coaching industry

Who This Episode Is For

Coaches who feel threatened by AI
Creators and educators whose offers are built on information
Entrepreneurs who want lifelong communities
Anyone building a coaching business with real staying power

Why You Should Listen

If you’ve ever wondered why some coaching programs die overnight while others grow into movements, this masterclass shows you the difference. Pace breaks down the mindsets, the psychology, and the structural decisions that make a coaching business unstoppable.

Connect with Pace Morby:

Website: https://pacemorby.com/
Instagram: https://www.instagram.com/pacemorby

Other Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com

CI - S2 - 078 - The 10,000 Follower Lie That's Keeping Coaches Broke (595 is Enough) with Clifford Walker

Thu, 04 Dec 2025 00:00:00 -0500

Most coaches think they need a massive audience to make money. In this episode, Clifford “The Cowboy Closer” Walker, a real estate coach who pulled in serious revenue in just 45 days, with a Facebook group of only 595 people, shows what's actually working right now than big follower counts and complicated funnels.

In this episode, Tom digs into Clifford’s process, how he works with clients, and the exact steps that helped him turn a tiny group into a thriving business. Listen and enjoy the show!

You’ll Learn How To:

Grow a coaching business without chasing vanity metrics
Turn a small Facebook group into real revenue
Add value in a way that attracts high-ticket clients
Build a simple content system that drives people into your community
Leverage intimacy, access, and personal support as your advantage

What You’ll Learn in This Episode:

(03:48) Who Clifford serves and how he helps brand-new investors
(05:12) What Clifford did in his first 45 days that changed everything
(05:53) The value of helping even when people can’t pay yet
(07:33) The first spirals Clifford used: Social media groups
(09:11) Why a small, engaged group outperforms a big, passive audience
(10:03) How Clifford built his Facebook group step-by-step
(11:55) What he asks new members before they join
(15:30) Why success isn’t about cars or watches but about time freedom
(17:00) What new coaches should do today to attract their first client
(17:23) What “adding value” means in practical terms
(18:05) Leveraging the intimacy
(20:16) Clifford’s top book recommendation for new coaches

Who This Episode Is For:

New coaches with small audiences
Real estate mentors building their first community
Entrepreneurs wanting a simple path to their first high-ticket client
Anyone tired of believing they need more followers to start

Why You Should Listen:

Clifford proves that you don’t need huge numbers to make a huge impact. His approach is simple, duplicable, and accessible to anyone willing to serve, show up consistently, and create value.

Connect with Clifford Walker:

Website: https://www.corralnetwork.com/
Facebook: https://www.facebook.com/cliffordthecowboycloser/
Instagram: https://www.instagram.com/cliffordthecowboycloser/

Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com
21 Books Every Coach Should Read: coachinginc.com/21books

CI - S2 - 077 - How to Fill Your Coaching Program in 7 Days Without Spending a Dime on Ads with Andrew Becker

Mon, 01 Dec 2025 00:00:00 -0500

You've got the expertise and the program, but your group is empty, and you are spending hours on content that is attracting crickets, not clients. If that sounds familiar, this episode is for you!

Today, Tom coaches real estate investor and coach Andrew Becker through the exact organic framework he’s using to consistently fill programs without spending a dollar on ads.

You’ll hear how Andrew built early traction in his probate coaching program, how he landed his first 14 pilot students, and how Tom walked him through the Spirals, a simple, repeatable formula for generating demand across social media, podcasts, partnerships, in-person events, reviews, and more.

If you have ever wondered how some coaches seem to sell out their programs instantly, even with small followings, this episode shows you exactly how it’s done.

You’ll Learn How To:

Generate warm inbound leads without paid ads
Use Tom’s Spirals framework to build predictable demand
Turn organic conversations into clients quickly
Leverage podcasts, groups, and partnerships the right way
Stay consistent and build authority even with limited time

What You’ll Learn in This Episode

(03:42) Who he serves and why probate leads are so valuable
(05:11) Andrew is producing probate experts by teaching the A to Z of probates
(06:34) How he filled his first pilot group with 14 students
(08:08) How BrighterPPC fits into his larger business ecosystem
(09:10) How he pitched and closed his first cohort
(09:44) Pricing, discounts, and building the program while teaching it
(10:40) Andrew’s first steps: affiliate launches and podcasting
(11:23) Introducing the Spirals formula
(12:24) S — Social Media Groups: where the hidden buyers are
(14:44) Andrew reveals DEVI AI and how he automates keyword alerts
(17:05) Why generosity inside groups builds authority fast
(19:20) P — Podcasting: the highest-converting lead source
(20:05) How podcast swaps create instant trust and authority
(20:56) P #2 — Guesting on other shows
(22:20) I — In-Person Meetings and why they create immediate momentum
(24:25) R - Reviews, not testimonials
(25:48) A — Affiliate Launches and why relationships beat ads
(27:05) L — List Building: Tom’s real advice on email platforms and deliverability
(28:48) S — Social Media Live: the fastest path to demand
(32:14) A business reduces your suffering by reducing the suffering of other people.
(34:35) The trap of automations and why ads aren’t the shortcut people think
(35:43) Why part-time effort produces part-time results

Who This Episode Is For

Coaches who want full programs without paying for ads
Business owners who are tired of creating content that doesn’t convert
Entrepreneurs who are looking for a predictable, organic lead flow
Anyone who wants a simple, consistent system to get clients

Why You Should Listen

Most coaches jump from platform to platform, hoping something will finally work. This episode shows you a simple, repeatable process that fills your program without complicated funnels or ad spend.

Connect with Andrew Becker:

Website: https://brighterppc.com/
LinkedIn: https://www.linkedin.com/in/andrewbecker3/

Other Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com

CI - S2 - 076 - Masterclass Series - How to Build a Coaching Business That Serves Thousands of Clients - Part 2 with Brent Daniels

Thu, 27 Nov 2025 00:00:00 -0500

Part 1 was all about community, culture, and running three daily support calls without burning out. In Part 2, Brent Daniels opens up the business engine behind his coaching company and the behind-the-scenes structure that helped him build a coaching business serving thousands of real estate investors.

Brent also answers live questions from coaches inside Coaching Inc. You'll hear how he manages student communication, why he never worries about competition from volunteer coaches, how he transitions students into higher-ticket masterminds, and what works in low-ticket subscription models.

You’ll Learn How To:

Price and structure your coaching program
Use lifetime access to build trust and increase student engagement
Encourage volunteers and top students without creating internal competition
Transition students into higher-level masterminds naturally
Build a coaching company that thrives in the social age

What You’ll Learn in This Episode

(02:33) Inside Brent’s 1,500-member student-only community
(03:33) Brent’s current price points
(04:44) How he manages giving out his personal cell number
(06:36) The coaching welcome call he personally did for 3,000+ students
(08:33) How he moved old students into the new community
(09:49) Why giving more access results in stronger loyalty
(10:58) The volunteer coach model: why it works without incentives
(11:22) Students volunteer because it fills their “coach” identity
(13:23) Transitioning students into Brent’s mastermind
(15:06) Building a referral system from inside the community
(18:16) Courses vs. coaching, and why courses are dying
(18:58) Building a long-term, enduring coaching company
(20:36) Why low-ticket membership models rarely work in real estate
(21:47) Courses are now a commodity in the ChatGPT era
(22:30) The core coaching framework: permission, clarity, recognition
(23:25) Why affiliate launches are a powerful growth lever for new coaches
(26:11) Familiarity breeds contempt
(27:08) The story of the engraved “crummer” and what it symbolises
(28:46) Why fulfilment is the real goal

Who This Episode Is For

Coaches and course creators who want to build a long-term, scalable business
Entrepreneurs who are transitioning from courses into real coaching
Business owners who are ready to build a real community

Why You Should Listen

Brent is breaking down the exact systems, pricing, audience structure, and community mechanics that enabled him to build one of the largest tribes in real estate coaching without subscriptions, burnout, or endless content drops.

Connect with Brent Daniels:

Website: https://www.wholesalinginc.com/
YouTube: https://www.youtube.com/@BrentDanielsTTP
Instagram: https://www.instagram.com/realbrentdaniels/

Other Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com

CI - S2 - 075 - Masterclass Series - How to Build a Coaching Business That Serves Thousands of Clients - Part 1 with Brent Daniels

Mon, 24 Nov 2025 00:00:00 -0500

In this first part of our masterclass with Brent Daniels, we go behind the scenes of one of the most successful real estate coaching communities in the country.

Brent breaks down how he runs three support calls every single day without burning out, why he hosts none of those calls, and how his team and students have created a culture that practically runs itself. He also reveals why we’re no longer in the “information age,” the simple shift that makes students feel supported in their first 72 hours, and how he has 15+ successful students lined up waiting to teach in his program for free.

This is a rare glimpse into the culture, systems, and heartbeat of a coaching business that has generated real momentum for thousands of people.

You’ll Learn How To:

Build a coaching community that grows and sustains itself
Make students feel “magical” and supported in their first 72 hours
Get your own students excited to teach, volunteer, and pour into your community
Remove friction so people naturally show up, participate, and stay engaged

What You’ll Learn in This Episode

(04:19) The coaching mindset that changed Brent’s business: “Encourage, encourage, encourage”
(04:39) Why answering “repeated questions” matters
(05:21) The social revolution
(06:34) Three daily support calls using staff and successful students
(06:58) How teaching support calls makes his team better operators
(08:07) The email + text automation he uses so people never miss support calls
(08:48) Making support calls experiential
(10:29) Why most coaching programs fail
(13:28) How Brent’s acquisition team calls leads live every day for students
(14:20) Brent showcases his team, not himself
(16:04) Why Brent is never worried about students “stealing” his audience
(17:01) Recognition is a core human need
(23:06) How Brent manages no-shows and last-minute cancellations
(24:41) The magic of the first 24–72 hours
(26:06) Why creating experience is the true differentiator
(28:49) Growing his email list through the podcast, YouTube, free trainings, and ads
(30:05) How he uses success stories to drive engagement and email content

Who This Episode Is For

Coaches who want to build a community that people are excited to join
Business owners who want support calls that move clients forward
Entrepreneurs who feel stuck being the only expert in their business
Anyone wanting a scalable coaching model powered by culture and connection

Why You Should Listen

If you’ve been trying to build engagement, retention, or momentum inside your coaching program and feel like you’re carrying all the weight, Brent shows you how to build a culture where students support each other, leaders rise naturally, and your community becomes the most valuable asset in your entire business.

Connect with Brent Daniels:

Website: https://www.wholesalinginc.com/
YouTube: https://www.youtube.com/@BrentDanielsTTP
Instagram: https://www.instagram.com/realbrentdaniels/

Other Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com

CI - S2 - 074 - The 62.5% Conversion Rate Framework (Exact Metrics and Process Revealed) - Part 2 with Zack Boothe

Thu, 20 Nov 2025 00:00:00 -0500

In Part 1, Zack laid out the structure of his process for achieving a 62.5% conversion rate. In Part 2, he goes deeper, walking through the real questions he asks, how he screens prospects, and how he avoids wasting time with people who aren’t ready.

For today's episode, you will hear how he uncovers objections before they happen, why he pushes prospects away on purpose, and how he builds total clarity before he ever makes an offer. This is the kind of training that most people never get to see, a real sales process that has consistently produced results.

You’ll Learn How To:

Qualify prospects using Zack’s three essential pre-close questions
Handle objections early by getting prospects to reveal their own pain points
Set clear requirements so you only enroll clients who can succeed

What You’ll Learn in This Episode

(01:20) Follow instructions with zero “hybrid strategies”
(02:22) The importance of identifying spouses/partners early
(02:56) Handling the spouse's objection before the Zoom call
(03:40) Why does he require a decision on the call
(05:26) His real automation text message and when he uses it
(08:49) The one automation he keeps in his CRM
(10:19) Triple dialing again at the scheduled time if they don’t pick up
(11:06) The data behind the 50% drop-off every 24 hours
(12:52) Why the preliminary call builds rapport
(13:39) When he chooses to move straight to Zoom
(17:19) How setting a real appointment triggers automation and reminders
(17:59) His full 21-slide deck and closes in 15–20 minutes
(19:46) Why dropping the price early protects the close
(22:31) Four action steps to follow
(24:07) The eight principles of negotiation
(25:05) Why conviction is the real key to his close rate
(30:52) The three criteria Zack uses to choose a mentor himself
(36:52) How Zack balances work, family, hunting season, and two companies
(37:54) Group calls vs. 1:1 support
(40:46) Difference between selling proximity vs selling results

Who This Episode Is For

Coaches and consultants who want to close clients without pressure
Business owners who want a predictable, repeatable sales process
Entrepreneurs who are tired of constant objections
Anyone who wants a simple, conversation-driven way to enroll the right clients

Why You Should Listen

If you’ve ever felt stuck on sales calls, talking too much, defending your offer, or dealing with endless objections, this episode gives you the exact questions and structure Zack uses to close more than half the people he talks to.

Connect with Zack Boothe:

LinkedIn: https://www.linkedin.com/in/zackboothe/
YouTube: www.youtube.com/@drivingfordollars
Facebook: https://www.facebook.com/dfdmastery/
Email: zack.boothe@gmail.com

Other Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com

CI - S2 - 073 - The 62.5% Conversion Rate Framework (Exact Metrics and Process Revealed) - Part 1 with Zack Boothe

Mon, 17 Nov 2025 00:00:00 -0500

What does it really take to close high-ticket clients at a 62.5% conversion rate? In this mastermind session, Zack Boothe reveals the exact process he uses to generate some of the highest close rates we’ve ever seen.

Zack walks through how he rebuilt his entire sales process by focusing on student results, what he learned after coaching hundreds of clients, and why belief is the missing ingredient that determines whether a buyer succeeds or disappears.

He also shares the exact marketing channels that send him his best leads, how long-form content outperforms ads, and the system behind his $79,000 October.

This is Part 1 of a two-part masterclass, but this session alone gives you the full foundation of Zack’s conversion engine.

You’ll Learn How To

Build a sales process that predicts your numbers
Identify and eliminate belief-based bottlenecks in your conversions
Use long-form content to attract ready buyers
Structure guarantees an increase in conversions without adding risk

What You’ll Learn in This Episode

(03:34) From a broke window cleaner to changing other people's lives
(04:22) The 2018 journal exercise that pushed Zack to start teaching
(05:12) "You cannot coach for free or they will not take you seriously."
(06:58) How Zack blew past his first million by focusing only on student results
(07:58) The “student wall” system that increased his conversions
(08:24) The four stages of Zack's mentorship
(09:48) The belief → action → results → confidence cycle
(11:52) How focusing on student outcomes builds your marketing
(12:53) Zack’s full October marketing breakdown: ads vs short-form vs long-form
(14:48) The link-in-bio short-form strategy that brought 50 applications
(15:58) The long-form platforms: Podcast and email list
(17:53) Why indoctrination is the strongest lead
(19:05) Zack's 40-day challenge
(21:24) Systematic approach to generate sales in the real estate wholesaling business
(22:15) The 15-minute preliminary call
(23:31) The guarantee that dramatically increased conversions
(26:31) The three reasons Zack can confidently guarantee results
(28:38) The three emotional questions that uncover every pain point
(31:36) Five requirements for enrollment

Who This Episode Is For

Coaches and consultants who are struggling to close high-ticket clients
Business owners who want to improve conversions
Entrepreneurs who are tired of random, inconsistent sales results

Why You Should Listen

Zack hands you the exact numbers, exact scripts, and exact framework that got him to a 62.5% close rate. If you are wondering why some coaches convert at elite levels while others struggle to get one, this episode shows you what separates the two.

Connect with Zack Boothe:

LinkedIn: https://www.linkedin.com/in/zackboothe/
YouTube: www.youtube.com/@drivingfordollars
Facebook: https://www.facebook.com/dfdmastery/

Other Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com

CI - S2 - 072 - How to Build a Fortune Through Affiliate Partnerships (Without Spending on Ads) with Steve Harward & Tommy Thornburgh

Thu, 13 Nov 2025 00:00:00 -0500

In today's episode, Tom Krol brings on two powerhouse affiliates who generate millions of dollars for other coaches, Steve Harward and Tommy Thornburgh of Prime Corporate Services (PCS).

They reveal how top coaches are quietly earning millions through affiliate partnerships that don’t rely on ads. If you want to learn how to attract the right affiliate partners, what affiliates are actually looking for before they'll promote you, and the system for creating win-win partnerships that scale your coaching business without spending on paid ads, this episode is for you!

You’ll Learn How To:

Build win-win affiliate partnerships
Increase client retention
Turn backend services into recurring, passive income
Protect your brand and reputation while partnering with experts

What You’ll Learn in This Episode

(05:10) What Prime Corporate Services does for coaches and their clients
(08:08) Why affiliates help both your revenue and client success
(09:38) The importance of client retention
(10:54) The 4 core services PCS offers
(13:23) Which affiliate partnerships work best for
(17:17) How do they define success in the coaching business?
(18:09) Why you should be your own best affiliate user
(21:13) Your clients share the same vulnerabilities as you
(23:59) The “three keys” framework: privacy & protection, tax benefits, and credibility
(28:28) Ways to use affiliate materials to improve your funnel conversions
(29:26) Fulfillment call vs sales call
(31:06) Final book and mindset resources for entrepreneurs
(31:52) The value of building relationships before transactions

Who This Episode Is For:

Coaches and consultants who want to earn more
Business owners ready to turn partnerships into recurring revenue
Entrepreneurs who want to serve clients better

Why You Should Listen:

Affiliate marketing isn’t just for influencers; it is also for top coaches who build thriving businesses with zero ad spend. Steve and Tommy show how to partner with purpose, protect your clients, and profit from genuine relationships that last.

Connect with Steve and Tommy:

Website: partnerwithprime.com

Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com

CI - S2 - 071 - The Hundred-Million-Dollar Event Formula That Fills Rooms With Buyers with Dustin Matthews

Mon, 10 Nov 2025 00:00:00 -0500

When we are clear who we are trying to attract, we can put an offer in front of them and sell them things. That is what we do in the coaching business.

In this episode, Tom Krol sits down with Dustin Matthews, co-founder of WealthFit and creator of the Event Growth Formula, to reveal the proven framework that has driven over $100 million in sales through live events.

Dustin breaks down the 5 Ps, a system that he used to help coaches, speakers, and business owners fill rooms, build credibility, and convert audiences into paying clients. You’ll also hear how Dustin turned small local seminars into a national speaking empire and the mindset shift that separates successful event marketers from everyone else.

You’ll Learn How To

Fill your events with the right audience who are ready to buy
Use the “5 Ps” to design profitable live events from start to finish
Avoid the common mistakes that keep coaches from selling on stage
Turn small workshops into high-converting, scalable experiences

What You’ll Learn in This Episode

(04:43) The story behind Dustin’s hundred-million-dollar event success
(07:00) How small Florida seminars turned into national tours
(09:55) Why picking a date is the first and hardest step to success
(11:05) Looking for pockets of people and figuring out how you can market them
(12:36) The 5Ps for profitable live events
(12:46) Persona: You've got to know who you are targeting
(13:25) How to identify your Ideal Client Persona
(15:31) Positioning: The secret to positioning your event as a must-attend experience
(19:03) Platform: Setting up a simple event platform and follow-up system
(22:50) Promotion: Multi-channel promotion strategies that drive attendance
(24:46) Performance: The key performance metrics that predict event success
(26:49) The phone-call strategy that doubled attendance rates
(30:56) Understanding influence

Who This Episode Is For

Coaches, speakers, and entrepreneurs who want to use events to attract clients
Business owners who are looking to convert audiences
Anyone who is tired of empty rooms and ready to master profitable live events

Why You Should Listen

If you’ve ever dreamed of hosting live events that sell, Dustin’s Event Growth Formula gives you the roadmap. His system has generated over $100 million in sales, and in this episode, he breaks down exactly how to do it.

Connect with Dustin Matthews:

Website: https://wealthfit.com/
Website: https://www.dustinmathews.com/
Facebook: https://www.facebook.com/thedustinmathews/
Resources: eventgrowthformula.com/blueprint - The Blueprint to Success

Other Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com

CI - S2 - 070 - The Financial Mistakes Destroying Coaching Businesses Before They Start (And How to Fix It) with Chris Miles

Thu, 06 Nov 2025 00:00:00 -0500

Tom gets brutally honest about the biggest financial mistakes that destroy coaching businesses before they even begin.

In this episode, Tom Krol joins Chris Miles on the Money Ripples podcast. He gets real about why hustle is only a season and why being a good steward of money is what separates the broke from the wealthy.

Listen as he also reveals the simple weekly habits that create financial freedom, the only five people you should ever take money advice from, and how to think about success beyond just income. Enjoy the show!

You’ll Learn How To:

Stop confusing high income with real wealth
Build long-term financial habits that protect your business
Shift from hustling for cash to managing money with purpose
Measure your net worth weekly to find what’s really broken

What You’ll Learn in This Episode:

(03:58) Tom's transition to the coaching space
(04:09) Success and wealth are different
(06:04) Generational wealth isn’t money, it’s habits and values
(09:04) Hustle is a season, not a lifestyle
(09:48) The 40/60 rule: making money vs. managing money
(11:45) Wealthy people look at their cash flow and net worth
(12:58) Why leaders should think like captains, not engineers
(13:49) Lessons from Alex Hormozi on testing and improving your offers
(15:16) The number one predictor of success: pressure tolerance
(15:58) The fear of success
(17:38) The metric that matters most: your student success rate
(20:18) Why recommitting to your clients builds true long-term wealth
(21:48) The power of reading daily and learning from the right mentors

Who This Episode Is For:

Coaches and consultants who make good money but never feel ahead
Entrepreneurs who are ready to stop the never-ending hustle
Anyone who wants to manage money with purpose and clarity
Business owners who want to build wealth that lasts

Why You Should Listen:

This episode isn’t about fancy financial tricks; it is about mastering the fundamentals that build wealth. If you’ve ever made good money but still felt broke, this conversation will change how you see money.

Connect with Chris Miles:

Website: https://win.moneyripples.com/
Instagram: https://www.instagram.com/chriscmiles/
LinkedIn: https://www.linkedin.com/in/chriscmiles/
YouTube: https://www.youtube.com/@moneyrippleswithchrismiles

Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com
Tom’s favorite resources: https://coachinginc.com/#

CI - S2 - 069 - Live Coaching Call - How Mike Hambright Built a Multi-Million Dollar Mastermind (Part 2)

Mon, 03 Nov 2025 00:00:00 -0500

In this continuation of mastermind training, Mike Hambright returns to break down the business mechanics behind running a high-profit mastermind that lasts.

If you’ve ever wondered how top coaches structure pricing, handle culture, and manage retention, this episode gives you the full picture. Mike shares how he screens members, runs overlapping event tiers, builds partnerships that work, and balances growth with quality.

He also opens up about what happens as masterminds scale: the expenses, systems, and leadership challenges most coaches underestimate.

You’ll Learn How To:

Create a culture that attracts givers and repels takers
Structure your mastermind pricing and tiers for profit
Manage high-level and entry-level members in one ecosystem
Build strategic partnerships without losing control of your brand
Anticipate expenses as your mastermind grows

What You’ll Learn in This Episode:

(01:47) How to screen out takers early
(04:08) Managing different member levels and pricing structures
(05:13) The Gold vs. Platinum setup and event flow that keeps retention high
(06:49) Segmenting members by business problems, not just revenue
(08:11) Pricing breakdown: $1,500–$2,000/month or discounted annual options
(08:45) The new collaboration model: revenue sharing with influencers
(10:30) How top earners think and speak differently
(12:00) Attract cold traffic and convert them at a higher level
(14:25) What to know before starting a mastermind with partners
(15:33) The #1 reason most partnerships fail
(18:12) A partnership that has more professionalism
(20:51) How to integrate referral partners and influencer networks
(23:21) Why collaboration beats competition in today’s coaching world
(25:18) What sets wealthy entrepreneurs apart

Who This Episode Is For:

Coaches and entrepreneurs building or scaling masterminds
Business owners running communities or private groups
Leaders who want to balance profit, impact, and culture
Anyone curious about how multi-million-dollar masterminds actually work

Why You Should Listen:

This episode gives you a clear blueprint for building a mastermind that lasts without the burnout, guesswork, or revolving-door members. Mike Hambright reveals the systems and mindset behind one of the most successful masterminds in real estate and coaching.

Connect with Mike Hambright:

Website: https://investorfuel.com/investor-fuel-real-estate-show/
YouTube: https://www.youtube.com/@investorfuel
LinkedIn: http://linkedin.com/in/mikehambright

Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com

CI - S2 - 068 - Live Coaching Call - How Mike Hambright Built a Multi-Million Dollar Mastermind (Part 1)

Thu, 30 Oct 2025 00:00:00 -0400

What does it take to build a mastermind that people never want to leave? In this live coaching call, Tom Krol sits down with Mike Hambright, founder of Investor Fuel, one of America’s top real estate masterminds, to unpack the exact process of building and scaling a group that generates millions per year.

From segmenting groups based on deal volume to fostering a culture of giving and connection, Mike walks through the real-world evolution of his seven-year mastermind, which has evolved into more of a family than a business.

You’ll Learn How To:

Build a mastermind that people stay in for years
Structure meetings and deliver real, lasting value
Create segmentation to serve different experience levels
Turn your network into a loyal, engaged community

What You’ll Learn in This Episode:

(04:04) Failure, grit, and “honey badger” persistence built his success
(04:40) Mike's early journey in the real estate
(06:13) How Investor Fuel started
(07:55) How Mike segmented his mastermind for different deal levels
(09:38) The COVID pivot: how weekly online meetings built stronger bonds
(10:46) Turning masterminds into lifestyle experiences
(11:36) Why Investor Fuel feels like family, not business
(13:45) Building a community where members come to see each other
(17:04) What separates successful founders: vision, conviction, and imperfect action
(18:36) How Mike attracts new members through podcasts and word of mouth
(19:52) Why targeting the right audience matters more than ads
(22:08) Pairing coaching students with mastermind partners for real deal flow
(25:12) The one thing every successful mastermind needs: commitment and authenticity
(27:26) The “fake ID” story

Who This Episode Is For:

Coaches and consultants who are ready to start or scale their own mastermind
Business owners who are looking to turn community into recurring revenue
Leaders who want to serve others while building long-term relationships

Why You Should Listen:

If you’ve ever dreamed of launching your own mastermind or coaching group, this episode is your playbook for doing it right, from vision to structure to the relationships that hold it all together.

Connect with Mike Hambright:

Website: https://investorfuel.com/investor-fuel-real-estate-show/
YouTube: https://www.youtube.com/@investorfuel
LinkedIn: http://linkedin.com/in/mikehambright

Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com

CI - S2 - 067 - How To Close 10 High Ticket Clients In 28 Days with Tom Krol

Mon, 27 Oct 2025 00:00:00 -0400

In this episode, Tom Krol joins Marc Mawhinney on the Natural Born Coaches Podcast to reveal the proven system he uses to help coaches close 10 high-ticket clients in just 28 days. Tom breaks down why most coaches are wasting time on logos, funnels, and busywork that don’t make money — and what to focus on instead to start signing clients fast.

He shares his simple messaging framework that makes people either “turn you up or turn you off,” how to know when to shift from helping for free to charging premium rates, and why new coaches actually have massive advantages over those with big brands and polished websites.

You’ll Learn How To:

Build a message that attracts ideal clients and repels the wrong ones
Replace marketing complexity with clear, polarizing communication
Transition from free help to high-ticket sales with confidence
Stop comparing yourself to competitors and find your unique power
Leverage authenticity and enthusiasm to sell naturally

What You’ll Learn in This Episode:

(01:01) Why most coaches focus on the wrong things when growing their business
(02:05) How Tom built and sold his first multimillion-dollar coaching company
(06:08) The book that completely changed Tom’s mindset about success
(08:18) What “high-ticket” really means — and how to price your offer
(10:35) The simple belief shift that helps you confidently charge premium rates
(12:02) Why marketing won’t fix weak messaging
(13:49) How to create messaging that polarizes and converts
(15:32) The biggest time wasters new coaches fall into
(18:09) Why you should ignore the competition completely
(20:10) How new coaches have massive advantages over established brands
(21:32) The “R.O.D.” method: Radical, Outrageous Differences in your messaging
(22:36) How to provide real value that drives trust and conversions
(23:40) When and how to transition from free help to paid coaching
(24:39) The simplest way to sell high-ticket offers without feeling salesy
(25:08) Why you should reinvest in experts instead of DIY-ing everything

Who This Episode Is For:

Coaches, consultants, and experts who want to close more high-ticket clients without complicated funnels or paid ads.

Why You Should Listen:

If you’re stuck doing “busy work” that looks productive but doesn’t get clients, this episode will flip your mindset. Tom’s approach cuts through the noise and gives you a proven, step-by-step system to close high-ticket clients fast — even if you’re just starting out.

Connect with Marc:

LinkedIn: Marc Mawhinney
Website: http://www.naturalborncoaches.com/

Resources:

Register for the free webinar: naturalborncoaches.com/coachinginc
Apply now for Coaching Inc.’s private mastermind at coachinginc.com

CI - S2 - 066 - The Power Offer Framework (Live Training From Tom's Private Mastermind) Part 2 with Joel Erway

Thu, 23 Oct 2025 00:00:00 -0400

In Part 1, Joel Erway broke down his power offer framework and why it works so well. Now, he is going deeper into implementation.

Listen as he answers real questions about building audience attention, staying compliant with ad policies, qualifying leads, and keeping offers fresh without losing their punch. He also introduces Inspire, his new tool that lets you collect, clone, and rewrite winning ad and post frameworks instantly so you can turn proven copy into your own unique message fast. Enjoy the show!

You’ll Learn How To:

Refresh your power offers without reinventing the wheel
Qualify leads efficiently using a simple two-step process
Avoid ad rejections and compliance issues when making claims
Use AI tools to streamline your content creation and marketing workflow

What You’ll Learn in This Episode:

(01:37) How to drive new attention and followers on Facebook and Instagram?
(03:17) Overcoming the problem with ads
(04:19) How to qualify leads after a power offer post
(04:50) The two-step application process that filters serious buyers
(05:52) How to keep your power offers fresh with new “demand triggers”
(06:40) Audiences respond to “new” offers
(08:14) When to keep power offers short vs. long
(10:27) What to do when people say “yes” to your offer but don’t convert
(11:46) People want to buy into a unique process
(13:09) How to know if a lead understands your methodology
(16:00) How to adjust power offers based on audience familiarity
(17:06) The Power Offer Framework works for any product
(18:33) Introducing Inspire: Joel’s tool for creating and testing offers faster
(20:21) Turning swipe files into a working copy with AI
(22:41) How to repurpose proven posts and ads in your own voice
(25:41) How AI learns your products and voice using your power offer
(27:46) The newest feature: cloning entire landing page copy
(31:45) Final Q&A on customizing AI outputs to match your brand tone

Who This Episode Is For:

Coaches and course creators who want to create offers that convert
Anyone tired of complicated funnels and inconsistent ad results

Why You Should Listen:

This live mastermind training provides you with the inside scoop on how top coaches and marketers craft offers that consistently close. Joel’s framework simplifies your entire marketing process, and his new tool shows you how to do it in minutes instead of months.

Connect with Joel Erway:

Website: https://joelerway.com/
Email: support@joelerway.com

Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com
How to refresh your messaging and attract new interest, visit powerofferworkshop.com
Create content in the fastest, easiest, and best way possible. Get the https://getinspired.app/. If you do sign up and email Joel Erway, he can extend your free trial from 14 days to 30 days!

CI - S2 - 065 - The Power Offer Framework (Live Training From Tom's Private Mastermind) Part 1 with Joel Erway

Mon, 20 Oct 2025 00:00:00 -0400

What if you could book qualified coaching clients without wasting money on ads or chasing dead leads?

In this private mastermind training, Tom Krol sits down with Joel Erway, Wall Street Journal bestselling author and creator of the Power Offer System, as he breaks down his proven framework that helps coaches book qualified appointments without burning through ad budgets or chasing unqualified leads.

You’ll also hear real examples of how this framework has helped other entrepreneurs turn low-ticket offers into thriving six- and seven-figure businesses.

You’ll Learn How To

Write a Power Offer that instantly attracts ready-to-buy clients
Stop wasting time and money on funnels that don’t convert
Use the framework anywhere
Eliminate friction in your sales process and go straight to revenue

What You’ll Learn in This Episode

(03:29) Tom introduces Joel Erway and the origins of the Power Offer
(04:15) How he developed the framework
(06:53) Launching an agency without a predictable way to generate leads
(08:36) Leading with an offer lowers your cost per client
(10:13) The late-night moment that sparked the first Power Offer post
(11:16) How Joel made $50,000 in one day using the system
(12:19) The simple Power Offer structure
(13:19) Real examples of offers that generated six-figure months
(17:37) Why this system works for warm, cold, and even offline audiences
(19:00) How to remove friction and keep responses simple and natural
(21:32) Stop overcomplicating and focus on speed to revenue
(23:13) The key difference between marketing conversations and sales conversations

Who This Episode Is For

Coaches and consultants who are tired of overcomplicating their marketing
Business owners who want to attract clients ready to buy
Entrepreneurs looking for a proven, direct way to sell high-ticket offers

Why You Should Listen

Joel Erway’s Power Offer framework has transformed how thousands of coaches market and sell their programs. In this exclusive mastermind session, he reveals exactly how to craft your own irresistible offer and why simplicity and clarity will always beat funnels and fancy tactics.

Connect with Joel Erway:

Website: https://joelerway.com/

Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com

CI - S2 - 064 - Why Entrepreneurs Making Less Money Seem Wealthier Than You with Brent Daniels

Thu, 16 Oct 2025 00:00:00 -0400

Why do some people who earn less than you seem to live better? In this episode, Brent Daniels sits down with Tom Krol to break down the simple money habits that distinguish the wealthy from those who are constantly struggling.

Tom shares his Tax-Tithe-Table-Take system, a practical framework designed to protect your income, build wealth, and prevent unintentional financial drain. They also talk about why debt keeps you stuck, how wealthy people think differently about money, and what it really takes to create financial freedom.

You’ll Learn How To

Follow the Tax-Tithe-Table-Take formula used by successful entrepreneurs
Stop chasing money and start creating the right conditions for it
Avoid the hidden trap of debt
Build real wealth through saving, giving, and smart property ownership

What You’ll Learn in This Episode

(01:33) Rule #1 – Pay your taxes first
(02:13) Rule #2 – Tithe 10% to honor the principle of giving
(02:32) Rule #3 – Table 10–15% for savings before anything else
(04:17) Avoid debt at all costs
(04:37) The difference between wealthy people and poor people
(06:18) “Tax, Tithe, Table, Take”—the simplest formula for financial peace
(06:35) Becoming wealthy means detaching yourself from money
(07:03) Real wealth comes from owning property
(08:25) What matters most when investing in a property
(10:00) Treat your portfolio like a garden
(11:03) Grow portfolios by buying single homes

Who This Episode Is For

Entrepreneurs who are making money but feeling stuck
Coaches and investors who want to build true wealth
Business owners who are ready to get out of debt
Anyone looking for a simple, faith-based approach to money

Why You Should Listen

Tom Krol and Brent Daniels share real, tested principles, not theories. You’ll learn how to protect your income, escape financial stress, and create wealth that lasts through discipline and purpose.

Connect with Brent Daniels:

Instagram: https://www.instagram.com/realbrentdaniels/
LinkedIn: https://www.linkedin.com/in/brentmdaniels/

Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com
Join us in Nashville on October 27–29 for the only room where 100 of the top coaches, consultants, and creators will be building and implementing together.

CI - S2 - 063 - From Zero Sales to $35K Clients - The Podcast Strategy That Actually Works with Darrin Bentley

Mon, 13 Oct 2025 00:00:00 -0400

When you try to sound perfect, you sound fake. When you use jargon, you just lose people. And when you pretend to know everything, ultimately, you lose trust.

In today's episode, Darrin Bentley reveals how to turn every guest spot into real leads, real sales, and real clients without sounding fake. He also shared the same framework he used to help one client go from two years of zero podcast sales to landing a single $35K coaching deal with just one small shift.

Listen and enjoy!

You’ll Learn How To:

Sound real and connect with listeners naturally
Find your “one person” and speak directly to them
Use storytelling to build trust and credibility
Sell through authenticity using the 4-step RAP system (Rapport, Authority, Empathy, Positioning)

What You’ll Learn in This Episode:

(01:29) The common mistake guests make with their message
(02:08) Why you must know your “one person” before any podcast
(03:32) The right way to define your one person
(04:08) The need to know about your one person: fears, goals, and frustrations
(05:04) Darrin’s one person: coaches struggling to turn podcasting into profit
(06:15) Why clarity and empathy convert better than broad messaging
(07:20) The trap of trying to sound smart instead of being real
(08:06) Honesty builds more credibility than perfection
(08:47) Ditching jargon and speaking like a human
(09:24) The power of storytelling over frameworks
(10:56) The 4-step sales framework: Rapport, Credibility, Empathy, Positioning
(11:15) How storytelling builds instant rapport
(11:35) Using real client results to prove credibility
(11:51) The role of empathy: describing what it feels like to struggle
(12:22) Positioning: connecting your offer naturally without pitching
(13:24) Why giving value first makes selling easy and natural
(14:17) Podcast guesting works when you are intentional and strategic

Who This Episode Is For:

Coaches and consultants who want to turn interviews into clients
Entrepreneurs who want results, not just exposure
Podcasters looking to turn content into income
Anyone who wants to sell by helping, not pushing

Why You Should Listen:

If you’ve been showing up on podcasts and getting nothing but “nice interview” messages afterward, you’re missing a system. Darrin breaks down a step-by-step strategy to make every appearance pay off.

Connect with Darrin Bentley:

Instagram: https://www.instagram.com/iamdarrinbentley/
Facebook: https://www.facebook.com/iamdarrinbentley/

Resources:

If you are a coach, a consultant, or an expert who wants to grow and scale your business with our help, be sure to head over to coachinginc.com and schedule a short discovery call with us on the call.
If you have a podcast that's just not generating leads, sales, or revenue, reach out at 570-242-8555

CI - S2 - 062 - The Midnight Call That Made Tom Record This Warning Immediately

Thu, 09 Oct 2025 00:00:00 -0400

It’s past midnight, and Tom Krol just got off a phone call that shook him to his core. A long-time friend and fellow coach called in crisis, completely wiped out financially. The story hit so close to home that Tom immediately turned on the mic to record this urgent warning for every entrepreneur and coach who thinks “it could never happen to me.”

In this real, raw conversation about the quiet money mistakes, Tom breaks down the exact choices that led to his friend’s downfall, how to protect yourself, and the simple weekly habits that can keep your finances on track.

You’ll Learn How To:

Spot and fix the small money leaks draining your business
Build a simple weekly routine that keeps your finances healthy
Work with marketing agencies without losing control or profit
Raise grounded kids without spoiling them
Measure net worth monthly to avoid false confidence

What You’ll Learn in This Episode:

(01:41) The midnight call that inspired this urgent warning
(02:53) The market doesn't care about you. It will take you to zero
(03:13) Why entrepreneurship is 49% making money and 51% managing it
(04:53) The truth about seasons of life and why you must plan for your “winter”
(07:00) The 45-minute weekly money ritual that can change everything
(07:45) How to invest for your kids and build long-term wealth through Roth IRAs
(08:18) Why money is a game of inches and how to play it right
(09:13) The real reason most coaches lose money with marketing agencies
(11:56) Why you need a full-time EA and marketing hire before outsourcing
(14:01) The trap of spoiling your kids and how it leads to financial collapse
(17:49) Money mismanagement is death by a thousand needles
(18:04) Why you must track net worth every month
(19:03) How “cash flow only” thinking destroys long-term wealth
(21:45) Your largest financial losses will be assets that you sold
(22:52) Why ego, luck, and timing play a bigger role
(25:01) Debit vs. credit spending
(27:04) One rule to remember before lending money to anyone

Who This Episode Is For:

Entrepreneurs who want to protect what they’ve built
Coaches who want to avoid financial burnout
Couples who are ready to get on the same financial page
Anyone who has been relying on cash flow but ignoring their true net worth

Why You Should Listen:

This is not a feel-good episode. It is a real-world wake-up call. Tom shares painful lessons from a peer’s downfall and gives practical, doable steps you can start tonight to protect your business, family, and future.

Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com
Join us in Nashville on October 27–29 for the only room where 100 of the top coaches, consultants, and creators will be building and implementing together.

CI - S2 - 061 - Why Most Entrepreneurs Fear Success More Than Failure (The Psychology Exposed) - Part 2 with Joe and Jenn Delle Fave

Mon, 06 Oct 2025 00:00:00 -0400

Most people think failure is the biggest fear holding them back. But as Tom Krol reveals in this powerful follow-up, it is often the fear of success that stops entrepreneurs from reaching their full potential.

In this episode, Tom gets real about the mindset shifts that separate struggling entrepreneurs from those who thrive. He breaks down how belief drives results, why social media kills momentum, and the dangers of taking advice from the wrong people. This conversation will shift your perspective and provide you with the clarity to move forward with confidence.

You’ll Learn How To:

Recognize the fear of success and overcome it
Change limiting beliefs that shape your business results
Stop comparing yourself and start taking massive action
Choose mentors and feedback sources that move you forward
Avoid the partnership traps that stall early entrepreneurs

What You’ll Learn in This Episode:

(01:21) The ninth rule of marketing: double-check everything
(02:39) Fear of success is the real killer of success
(03:20) The “rhino vs. cow” mindset
(04:53) Why sacrifice is love and how hard work seasons protect your family
(05:10) Tom’s favorite book: Business Secrets from the Bible by Rabbi Daniel Lapin
(07:09) Why belief is the root of every result you get in life and business
(08:25) Why social media is for producing, not consuming
(09:02) The hidden cost of comparison and how to stay focused
(11:03) Take massive and imperfect action
(11:12) Rule #5: Only take feedback from five people
(13:25) The real value of submitting to mentorship and letting go of ego
(15:36) Rule #4 revisited: Never partner when you can hire
(16:47) Why most partnerships fail
(20:37) Move from chasing and convincing to attracting and rejecting
(24:18) The 88 business rules and how to test if they are always true

Who This Episode Is For:

Entrepreneurs and coaches who feel stuck or afraid to grow
Business owners who want to shift from chaos to clarity
Course creators who are seeking focus and freedom through proven principles
Anyone who’s ready to replace self-doubt with confidence and action

Why You Should Listen:

Through personal stories, timeless rules, and unfiltered truths, Tom lays out the path to unstoppable success. This episode will remind you of your power and give you the courage to use it.

Connect with Joe and Jenn Delle Fave:

Jenn's Instagram: @jenndellefave
Jenn's Website: https://jenndellefave.com/
Joe's Facebook: https://www.facebook.com/joseph.d.fave/

Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com
Join us in Nashville on October 27–29 for the only room where 100 of the top coaches, consultants, and creators will be building and implementing together.

CI - S2 - 060 - Why Most Entrepreneurs Fear Success More Than Failure (The Psychology Exposed) - Part 1 with Joe and Jenn Delle Fave

Thu, 02 Oct 2025 00:00:00 -0400

Most entrepreneurs think failure is what stops them. The truth? More often, it’s the fear of success that holds them back.

In this powerful first part of a two-part training, Tom Krol breaks down the ancient principles of business, his nine rules of marketing that work in any market, and why most people sabotage themselves before they even start. He also explains the three buckets of marketing: getting attention, holding attention, and monetizing attention, and why consistency matters more than creativity.

You’ll Learn How To:

Start every day with revenue-first activities
Apply the “progress over perfection” principle in business
Use the three buckets of marketing to spot what’s broken
Follow the nine timeless rules that make any marketing system work

What You’ll Learn in This Episode:

(02:22) Don't stop what works
(04:39) What is marketing?
(05:00) Why revenue must always come first in your day
(06:49) Progress, not perfection: Why imperfect action beats preparation
(07:21) The equation of coaching
(08:21) Hustle is a season, not a lifestyle
(09:22) Why can marketing be confusing?
(10:06) The three buckets of marketing: get attention, hold attention, monetize attention
(12:53) The Nine Rules of Marketing
(13:34) Rule #1: Copy what already works
(14:13) Rule #2: Go big or go home
(15:32) Rule #3: Consistency is the cure for the income rollercoaster
(16:47) Rule #4: Singular - Pick one marketing channel and dominate it before moving on
(18:15) Rule #5: Respond fast or lose the best deals
(20:26) Rule #6: All marketing must be trackable
(21:12) Rule #7: Delegate marketing to a local EA with follow-through
(23:47) Rule #8: Always split-test, but change only one thing at a time
(27:38) Rule #9: Read 8 pages a day
(28:26) The real definition of generational wealth
(28:55) Poor people save, rich people invest

Who This Episode Is For:

Entrepreneurs who want to scale without burning out
Coaches who are tired of trial-and-error marketing
Course creators who want a proven framework for growth

Why You Should Listen:

If you’re ready to get out of the hamster wheel and finally build a business that lasts, this episode is your roadmap.

Connect with Joe and Jenn Delle Fave:

Jenn's Instagram: @jenndellefave
Jenn's Website: https://jenndellefave.com/
Joe's Facebook: https://www.facebook.com/joseph.d.fave/

Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com
Join us in Nashville on October 27–29 for the only room where 100 of the top coaches, consultants, and creators will be building and implementing together.

CI - S2 - 059 - Why Some Coaches Make Millions While Others Struggle (The Hidden Playbook)

Mon, 29 Sep 2025 00:00:00 -0400

Why do some coaches break into seven figures while others can’t seem to move past six? In this solo episode, Tom Krol shares the real strategies and habits that separate top earners from the rest of the pack.

From structuring revenue share deals to mastering storytelling to building financial discipline, Tom lays out the exact playbook successful coaches are using today. If you’re tired of trial and error and want a clear path forward, this episode is for you.

You’ll Learn How To:

Set up revenue share agreements that create predictable income
Use a 7-step storytelling framework that connects and converts
Build lasting wealth by becoming a better steward of money
Create financial habits that protect both your family and your business

What You’ll Learn in This Episode:

(02:55) Why revenue share deals beat affiliate launches for steady income
(04:28) How one client generates $100K+ a month just from partnerships
(06:12) Step-by-step breakdown of revenue share agreements
(07:46) Why equity deals are risky
(09:08) The real reason revenue share agreements are so powerful
(10:44) Why storytelling is the #1 skill every coach needs
(11:55) A simple 7-step storytelling framework you can use anywhere
(17:30) The hidden financial habits of 7-figure coaches
(18:55) How to measure your net worth with your spouse and set goals
(19:55) The weekly money ritual Tom uses with his wife to stay ahead
(21:26) Why spoiling your kids kills generational wealth and what to do instead
(23:22) The difference between coaches who struggle and those who thrive

Who This Episode Is For:

Coaches who want to scale past six figures
Course creators looking for better revenue streams
Entrepreneurs who want simple, proven systems
Anyone serious about building long-term wealth

Why You Should Listen:

This isn’t hype or theory, it’s the real blueprint top coaches are following. Tom provides you with practical steps you can apply immediately to grow your income, impact, and stability in business.

Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com
Join us in Nashville on October 27–29 for the only room where 100 of the top coaches, consultants, and creators will be building and implementing together.

CI - S2 - 058 - The Brutal Truth About Going From Local Expert to National Brand - Ken Corsini

Thu, 25 Sep 2025 00:00:00 -0400

Most investors talk about going big, but Ken Corsini actually did it. From flipping more than 200 houses a year to building Red Barn, launching a national franchise, and landing multiple HGTV shows, Ken knows what it really takes to go from local player to national brand.

In this episode, he shares the good, the bad, and the unexpected truths about scaling. You’ll hear what being on TV actually did for his business, the story behind Red Barn’s franchise model, and why total beginners often make better partners than experienced pros.

You’ll Learn How To:

Make the leap from local success to national brand recognition
See the real impact and risks of being on TV
Use a franchise model to align incentives and scale with accountability

What You’ll Learn in This Episode:

(04:12) How Ken got started in real estate back in 2005
(05:50) Pivoting after the 2008 crash with the “turnkey” model
(08:13) Leaving his job to take the leap into real estate full-time
(11:11) The story behind Red Barn and how a neighbor’s barn became the brand name
(16:16) Why beginners often make the best Red Barn franchisees
(17:03) How HGTV’s Flipping Showdown sparked the franchise launch
(18:57) Ken’s honest take on what national exposure really did for him
(20:11) Why franchising aligns incentives better than traditional coaching
(22:21) How newbies thrive in the system compared to mid-level investors
(24:20) The core investing strategies Red Barn teaches across 37 states
(27:00) Why protecting your reputation matters more than quick cash
(28:37) Ken’s recommended resource: Profit Like the Pros on Spotify

Who This Episode Is For:

Real estate coaches ready to grow beyond their local market
Entrepreneurs looking to leverage media and partnerships
Course creators curious about the franchise model
Investors who want a proven system to scale nationally

Why You Should Listen:

Ken Corsini pulls back the curtain on what it really takes to build a national brand. From the hidden risks of TV fame to the power of franchising, his story is packed with lessons that can save you years of mistakes. If you want to scale bigger, faster, and smarter, this episode is a must-listen.

Connect with Ken Corsini:

Website: https://redbarnhomes.com/
Email: ken@redbarnhomes.com
Facebook: https://www.facebook.com/kenandanita/
Instagram: https://www.instagram.com/kencorsini/
LinkedIn: https://www.linkedin.com/in/kencorsini/

Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com
Join us in Nashville on October 27–29 for the only room where 100 of the top coaches, consultants, and creators will be building and implementing together.

CI - S2 - 057 - How Al Nicoletti Became THE Probate Expert (And How You Can Too)

Mon, 22 Sep 2025 00:00:00 -0400

Most real estate coaches tell their students to avoid complicated, messy deals. Al Nicoletti built his entire career on them. From attorney to nationally known probate expert, Al figured out how to turn one of real estate’s most overlooked niches into a profitable and scalable system.

In this episode, Al explains what probate really is, how he became the go-to authority in the space, and the three-step framework he uses to help coaches and their students close deals that others ignore. If you’re a coach, consultant, or investor looking to stand out, Al’s story proves how owning a niche can set you apart.

You’ll Learn How To:

Spot probate opportunities most investors overlook
Help students close tricky deals without being a lawyer
Build authority in a niche and position yourself as the expert
Create communities that fuel referrals, loyalty, and long-term success

What You’ll Learn in This Episode:

(03:34) How Al Nicoletti got his start in real estate
(05:06) The transition from attorney to building a business around probate
(06:40) Why thousands of properties sit untouched in probate
(07:57) Why do many students get stuck on their first probate deal
(09:49) How Al helps navigate multi-heir probate cases step by step
(11:48) The biggest hurdle in probate: tracking down heirs
(12:41) Building family trees to unlock new deal opportunities
(13:36) Creative strategies that open the door to more solutions
(15:02) How speaking “one-to-many” at events generates instant deal flow

Who This Episode Is For:

Real estate coaches who want their students to close more deals
Entrepreneurs ready to dominate a niche market
Course creators looking for expert partners to boost results
Investors who don’t want to leave probate opportunities on the table

Why You Should Listen:

Most investors avoid probate; Al Nicoletti leans into it. His system not only uncovers hidden inventory but also helps coaches create more wins for their clients. If you want to close more deals, build credibility, and establish yourself as the authority in your space, this episode shows you how.

Connect with Al Nicoletti:

Website: www.alnicoletti.com
Contact No: 904-999-0053
YouTube: https://www.youtube.com/alnicoletti
Facebook: https://www.facebook.com/flattorneynicoletti
Instagram: https://www.instagram.com/attorneynicoletti/

CIP - S2 - 056 - From Fired to Multiple 7-Figure Exits - Tom Krol's Most Vulnerable Interview Yet - (Part 2)

Thu, 18 Sep 2025 00:00:00 -0400

In this follow-up episode, Tom Krol shares the real business rules and lessons that took him from being broke and fired to building and selling multiple seven-figure companies.

If Part One focused on mindset and rock-bottom moments, Part Two is all about the playbook. Tom breaks down his 10 non-negotiable business rules, the marketing framework that works in any market, and the simple weekly financial practice that most entrepreneurs ignore but can change everything.

He also opens up about failed partnerships, scaling challenges, painful mistakes, and why real success is more about harmony than chasing revenue.

You’ll Learn How To:

Run your business with 10 proven rules that actually work
Avoid bad partnerships and filter the right feedback
Build a marketing system that’s consistent and scalable
Track your net worth weekly and why it matters more than cash flow

What You’ll Learn in This Episode:

(01:25) Tom’s 10 rules of business, starting with “Revenue first, always”
(02:13) Rule #2: Stop comparing yourself
(02:36) Rule #3: Never stop doing what works
(02:55) Rule #4: Why 50/50 partnerships almost always fail
(04:00) The five people you should actually take feedback from
(05:31) Why every new venture needs at least one person full-time
(06:08) The 8-pages-a-day reading rule that separates top performers
(06:47) A simple framework for marketing: get attention, keep attention, convert attention
(07:52) Why marketing has to run daily, even on holidays
(08:51) Response time rules: How 24 hours can cut conversions in half
(10:12) The importance of tracking your net worth weekly
(13:02) The danger of looking “fancy” while secretly broke
(17:16) Handling failure, pressure, and finding your personal “red line”
(18:08) The payroll mistake that caused a healthcare crisis for his team
(27:24) Tom’s first book, The Greatest Business, and his new one, The Generous Expert
(29:52) Why podcasting is one of the best ways to build influence
(31:18) Tom’s view on legacy: why he wants no eulogy and no memory games
(33:48) Why his stepbrother, Todd Toback, remains his biggest mentor
(37:49) Selling a golf cart to pay for his first marketing push
(38:41) His next big personal adventure: getting serious about fitness

Who This Episode Is For:

Entrepreneurs looking for practical business rules that work in real life
Coaches and consultants who want scalable systems
Business owners who are struggling with consistent marketing
Anyone who wants to define success beyond just money

Why You Should Listen:

Tom doesn’t hold back. He shares the exact rules, rituals, and stories that built his wealth, as well as the costly mistakes he learned from. If you want a clear, no-fluff roadmap for building and keeping success, this episode is packed with lessons you can apply right away.

Connect with Owen and Ted:

Owen Instagram: @odawg2424
Ted's Website: https://linktr.ee/tedkaasch
YouTube: REIA Radio

Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com
Join us in Nashville on October 27–29 for the only room where 100 of the top coaches, consultants, and creators will be building and implementing together.

CIP - S2 - 055 - From Fired to Multiple 7-Figure Exits - Tom Krol's Most Vulnerable Interview Yet - (Part 1)

Mon, 15 Sep 2025 00:00:00 -0400

This isn’t the polished success story you’ve heard before. In part one of this two-part interview, Tom Krol opens up about the lowest point of his life: getting fired, struggling to pay bills, and watching his wife break down in tears. He shares how mentorship from his stepbrother, Todd Toback, and the hard lessons of humility set him on a completely different path.

Listen as he reveals the personal mindset shifts, journal entries, and the early principles that helped him go from rock bottom to multiple seven-figure exits. It’s raw, honest, and unlike anything he’s shared publicly before. Enjoy the show!

You’ll Learn How To:

Turn failure and self-doubt into fuel for growth
Use journaling as a tool for clarity and self-awareness
Find harmony between business and family instead of chasing “balance”
Build real generational wealth through values, skills, and mindset

What You’ll Learn in This Episode:

(03:44) How Tom first showed up on Todd Toback’s No Limits Real Estate Investing podcast after losing his job
(05:02) The “do or die” training series that pushed him to his first deal
(09:00) Why submitting to mentorship (even from his own brother) was a turning point
(10:05) Lessons from journaling over a decade and the surprising shift from his journal entries
(15:17) Raising five kids across 25 years and the lessons learned
(17:24) Why harmony matters more than balance
(17:55) The truth about hustle: it’s a season, not a lifestyle
(20:52) The 50/10/50 productivity method that boosts focus and output
(24:30) Why hitting rock bottom creates the focus needed for a breakthrough
(27:20) The real meaning of generational wealth: teaching skills and values, not just leaving money
(29:41) Real reason people burn out and how to avoid the hamster wheel
(30:08) Why going “all in” matters, and how success comes from who you are before what you do
(32:00) The lessons from mentors, books like Rhinoceros Success and The Go-Giver
(35:54) The Four Spiritual Laws of Prosperity
(37:21) The difference between success (internal) and wealth (external)
(39:10) Closing the gap between your ideal and where you are

Who This Episode Is For:

Entrepreneurs stuck in a struggle or facing financial pressure
Coaches who want practical, real-world lessons
Parents juggling business and family
Anyone who has ever hit rock bottom and wondered if it’s the end or a new beginning

Why You Should Listen:

From being broke and lost to building businesses worth millions, he shares the lessons, mindset shifts, and family principles that made it possible. If you’re in the middle of your own fight or searching for direction, this episode gives you both hope and a game plan to move forward.

Connect with Owen and Ted:

Owen Instagram: @odawg2424
Ted's Website: https://linktr.ee/tedkaasch
YouTube: REIA Radio

Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com
Join us in Nashville on October 27–29 for the only room where 100 of the top coaches, consultants, and creators will be building and implementing together.

CIP - S2 - 054 - The 70% Close Rate System – Secrets From a $30K High-Ticket Sales Machine (Part 2) with Tiffany and Josh High

Thu, 11 Sep 2025 00:00:00 -0400

In part two of this exclusive training, Tiffany and Josh High, alongside their secret weapon, Sean Anderson, take you deeper into the psychology and tactics that drive their 70% close rate on $30K–$50K offers.

If part one showed you the foundation, this episode reveals the advanced playbook: how to frame price so it feels small, craft stories that block objections before they even surface, and use feedback loops that make audiences sell themselves without pressure.

Whether you’re closing from stage, on webinars, or through high-ticket calls, these insights will change how you approach sales.

You’ll Learn How To:

Psychologically condition audiences to see high prices as small investments
Use storytelling to eliminate objections before they’re even asked
Create urgency around the problem your product solves
Turn presentations into feedback loops that build trust and buy-in

What You’ll Learn in This Episode:

(02:12) How to decide whether to show the price up front or only after a call
(03:52) Unanswered questions always equal a “no” in sales
(05:25) Sean’s script for handling the “What’s the price?” question
(06:24) The three keys to telling the price: energy, effort, and coachability
(07:18) Why Tiffany and Josh avoid 48-hour bonuses and what works better
(09:26) Creating urgency by leaning into the problem you solve
(12:10) Tell stories that amplify pain so prospects want the solution
(13:26) Moving audiences up the “sales gradient” with yes-questions
(15:02) Speaking is a skill you practice like a sport
(18:13) Focusing on outcomes and top objections before crafting your pitch
(20:36) Developing strong trainers inside your team
(23:17) How to spot, track, and fix issues in your presentations
(25:01) Using “booms” and live feedback as KPIs during webinars
(26:58) Why reframing what you give away in the “front end” can make or break conversions

Who This Episode is For:

Coaches selling high-ticket programs ($10K–$50K+)
Entrepreneurs who run webinars or live events
Speakers who want to close deals without hard selling
Business owners ready to systematize their sales process

Why You Should Listen:

Tiffany, Josh, and Sean don’t just teach theory; they share the exact psychology, scripts, and practice routines that keep their close rates above 70%. If you want to learn how to confidently close high-ticket clients without pressure, this episode is your roadmap.

Connect with Tiffany and Josh High:

Tiffany Instagram: @tiffanyhighfficial
Josh Instagram: @joshhighofficial
Website: https://resultsdrivenrei.com/home/

CIP - S2 - 053 - The 70% Close Rate System – Secrets From a $30K High-Ticket Sales Machine (Part 1) with Tiffany and Josh High

Mon, 08 Sep 2025 00:00:00 -0400

Most coaches hate sales calls. But imagine closing 70% of your high-ticket offers without pressure or gimmicks. That’s exactly what Tiffany and Josh High have figured out: a $30K sales system built on psychology, clarity, and getting your audience to lean in.

In this episode, joined by sales trainer Sean, they break down the exact process they use to close at one of the highest rates in the industry. You’ll learn how to structure your presentation, handle objections without sounding pushy, and guide your audience to the point where they’re practically selling themselves.

If you’ve ever wondered why some coaches close big deals with ease while others struggle, this conversation shows you the difference.

You’ll Learn How To:

Pre-frame calls so prospects are ready to say yes
Handle objections without high-pressure tactics
Use framing and psychology to make $30K feel doable
Get your audience to do the talking and the selling for you

What You’ll Learn in This Episode:

(02:36) Sean’s 25+ years in sales, real estate, and speaker training
(04:46) The mindset shift that sets the foundation for a 70% close rate
(06:15) The “sales gradient”: how to move prospects step by step
(07:05) Why objections change depending on whether it’s time or money
(08:26) The power of asking: “What am I going to ask my student to do?”
(09:13) The psychology of getting prospects to believe $30K isn’t really that much money
(10:28) The role of posture in sales: Who really needs who?
(11:30) Driving urgency and emotion through storytelling
(12:44) Why strong presentations are built backwards from the outcome
(16:40) Inside the structure of a $30K high-ticket sales machine
(18:08) The “$50,000 game” for shifting the money mindset
(20:51) Why losing money should be normalized in the investor’s journey
(23:04) How to shift someone’s perspective on “losing money”
(24:42) Weak vs. strong speakers and how to be the latter
(28:19) The A-or-B + Y technique: asking smarter questions that close deals
(30:48) “YouTube or No YouTube” to reframe financial education
(32:19) Why setting participation expectations boosts engagement
(33:43) Teach the behavior, then guide the audience to act
(37:12) How to reward responses with “dog biscuits”
(39:32) Uniting the room, raising energy, and setting up the close without selling

Who This Episode is For:

Coaches who want to close high-ticket offers consistently
Entrepreneurs with $10K–$50K+ programs
Business owners looking to master webinars and stage presentations
Speakers ready to turn influence into predictable revenue

Why You Should Listen:

Closing high-ticket clients doesn’t have to feel pushy or scripted. Tiffany, Josh, and Sean share a system that turns your presentation into a natural close. If you want a proven way to boost conversions and scale your coaching business, this episode gives you the playbook.

Connect with Tiffany and Josh High:

Tiffany Instagram: @tiffanyhighfficial
Josh Instagram: @joshhighofficial
Website: https://resultsdrivenrei.com/home/

CIP - S2 - 052 - The T-4 Freedom Formula – What Rich Coaches Know That You Don’t with Tom Krol

Thu, 04 Sep 2025 00:00:00 -0400

Most coaches think that making money equals understanding money. The truth? That’s the fastest way to lose it. The same financial mistakes that keep employees broke are quietly destroying entrepreneurs as well.

In this episode, Tom Krol pulls back the curtain on the exact wealth training he normally shares only with high-level private clients. He breaks down the T-4 Freedom Formula, an uncommon system that shows you how to build lasting wealth, protect yourself from the five biggest wealth killers, and finally stop trading income for freedom.

If you have ever felt like you’re making more but not really moving forward, this training will change the way you think about money forever.

You’ll Learn How To:

Understand the real difference between success and wealth
Stop “saving” and start investing the right way
Apply the T-4 Freedom Formula (Taxes, Tithing, Table, Take) to your finances
Avoid the five biggest traps that wipe out entrepreneurs (debt, taxes, legal, health, and divorce)
Use the 50-20-20-5-5 rule to build generational wealth

What You’ll Learn in This Episode:

(00:46) The hidden factor that takes more coaches out of the game than anything else
(03:30) The $1,000 tip challenge that jumpstarts your financial journey
(04:32) Success vs. wealth: why they are not the same thing
(05:57) The real definition of success: getting closer to your ideal life and sleeping peacefully at night
(07:10) Why wealthy people never trade a good night’s sleep for more money
(08:15) What generational wealth really means
(11:31) The rich invest while the poor just save and hustle
(13:56) Assets and liabilities defined
(15:17) The mindset shift from cash flow to net worth
(15:58) Why selling assets is usually your biggest financial loss
(16:32) The real driver of wealth: compound interest
(17:30) Why being a good steward of money always leads to being trusted with more
(19:53) The myth of passive income with rentals or Airbnbs
(20:13) Why “do what you love” is terrible advice
(21:06) Step one of T-4: Start measuring your net worth
(22:37) The T-4 Freedom Formula explained (Taxes, Tithing, Table, Take)
(23:27) Step 2: Stop saying “my money”
(23:55) Step 3: The 6,000-year proven habit all wealthy people share
(24:49) The “T4 Freedom” breakdown: the five wealth killers
(25:20) Why playing games with the IRS will ruin you
(26:42) Tithing as a principle for prosperity
(27:53) The importance of “tabling” money instead of budgeting
(29:10) The 50-20-20-5-5 wealth allocation rule and how to apply it
(31:22) Why owning your real estate debt-free is the ultimate wealth move
(34:45) Gold and Bitcoin as hedges, not investments

Who This Episode is For:

Coaches who are making more money but still feel stuck financially
Entrepreneurs who want to build wealth instead of just income
Anyone who wants to protect their business and family from the five wealth killers
Business owners ready to scale without risking it all

Why You Should Listen:

Income is great, but real freedom comes from wealth. Tom Krol’s T-4 Freedom Formula shows you the timeless financial principles that the wealthy live by, and how to apply them to your own business today.

Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com
Join us in Nashville on October 27–29 for the only room where 100 of the top coaches, consultants, and creators will be building a

CIP - S2 - 051 - The Plug-and-Play AI System That Transforms Coaches Into Email Marketing Machines with Nick Krem

Mon, 01 Sep 2025 00:00:00 -0400

Most coaches are using AI incorrectly, and it’s costing them sales. The truth? Smart coaches treat AI like a business partner, not just a content machine. They use it to drive conversions, scale email marketing, and maintain a steady revenue flow.

In this episode, Tom talks with Nick Krem, co-founder of the AI Real Estate Institute, about a plug-and-play AI system built for coaches. Nick shows how he combines ChatGPT and NLP (Neuro Linguistic Programming) to write emails that double engagement, create landing pages that convert, and grow lists without the overwhelm.

If you have ever felt stuck trying to keep up with email marketing, this episode gives you a clear, simple system you can put to work right away.

You’ll Learn How To:

Repurpose ChatGPT for landing pages, copy, and client follow-up
Write high-converting emails using the NLP Messaging Formula
Pick the right email platform for growth and deliverability
Build and scale your list with webinars, ads, and AI-powered prompts

What You’ll Learn in This Episode:

(00:57) Meet Nick Krem and his AI method that boosted his email open rates
(03:58) How to stop wasting time and start using AI for revenue
(05:31) What NLP really is and why it matters in marketing
(06:34) Why Nick chooses ChatGPT over Gemini, Claude, or Perplexity
(07:32) How to plug NLP into ChatGPT for better results
(09:04) The NLP Messaging Formula: Pattern Interrupt, Deletion, Authority, Generalization, Distortion/Frame, Call to Action
(10:32) How to use the NLP messaging format
(13:50) Apply the NLP messaging formula in every email, even testimonials
(15:18) Nick’s go-to email platform for coaches
(17:18) The “95-5 Rule”: Let AI do 95%, but polish with your expertise
(18:46) Building email lists with webinars, ads, and ChatGPT collaboration
(20:06) How to use ChatGPT projects + custom GPTs with uploaded transcripts and trainings
(22:51) The difference between custom GPTs and projects
(24:08) Applying NLP framework to landing pages with Go High Level + R&D
(26:43) Simplicity scales: one page, one CTA, massive action
(28:00) Treat ChatGPT like an employee

Who This Episode is For:

Coaches who feel overwhelmed by the flood of AI tools
Entrepreneurs who want to scale email marketing without burnout
New coaches looking to hit their first six figures with AI + simple systems
Anyone curious about combining NLP, AI, and proven marketing frameworks

Why You Should Listen:

Instead of chasing the next AI app, learn how to use one system, one formula, and one page to scale. Nick’s NLP framework and AI prompts have helped coaches double email open rates and cut writing time from hours to minutes.

If you’ve been trying to figure out how to make AI practical and profitable in your business, this episode is your blueprint.

Connect with Nick Krem:

Website: https://krem.ai/
LinkedIn: https://www.linkedin.com/in/nick-krem-84459b168/
Instagram: https://www.instagram.com/nick_krem/
YouTube: https://www.youtube.com/@nick_krem
Facebook: https://www.facebook.com/nick.krempasky/

CIP - S2 - 050 - Why High Fees Are the Least of Your Payment Processor Problems with Ryan Ellefsen and Jason

Thu, 28 Aug 2025 00:00:00 -0400

Most coaches believe the primary issue with payment processors is the high fees. The reality? That’s just the beginning. What really puts businesses at risk are account freezes, reserve holds, and hidden restrictions that can block your cash flow without warning, and in some cases, shut you down overnight.

In this episode, Ryan Ellefsen and Jason explain the dangers most business owners don’t see coming. They break down how payment processors actually work, why “cheap” options can cost you more in the long run, and the smart moves that protect your revenue and keep payments coming in.

If you run your business online, this conversation could save you from major headaches.

You’ll Learn How To:

Spot the hidden risks that come with “cheap and easy” processors
Avoid freezes, shutdowns, and reserve holds that stop your cash flow
Understand what merchant accounts are really looking at behind the scenes
Set up a payment system that scales as your business grows
Keep revenue steady and predictable, even if you’re in a high-risk industry

What You’ll Learn in This Episode:

(00:48) Why the wrong processor can shut your business down overnight
(02:35) The type of clients processors actually want to work with
(03:10) Why fees aren’t your biggest problem in payment processing
(06:15) How coaches and consultants get flagged on Stripe’s prohibited list
(09:30) The real risk: losing access to your money when you need it most
(11:24) The biggest mistakes coaches make when setting up processors
(12:28) How Stripe’s lending services can trigger account holds you never saw coming
(14:27) The boutique difference: direct support, even on weekends
(16:28) Why lowering interchange fees matters more than chasing the lowest upfront rate
(18:00) The “cheap golf clubs” analogy: why bargain hunting costs you more in the long run
(18:53) Why service, optimization, and partnership matter more than price
(19:03) The benefits of in-house underwriting and risk management
(20:08) What chargebacks really mean for your business and why they’re so dangerous
(21:00) “Friendly fraud” explained. When buyers dispute after consuming your service
(21:39) Why chargebacks work backwards: guilty until proven innocent
(23:09) Who actually decides in the chargeback process
(25:53) The unique tool “Mitigator” that stops chargebacks before they ever hit your record
(28:14) InCheck includes Mitigator for everyone by default with no extra fee, only protection
(30:13) How InCheck makes switching from Stripe seamless for recurring billing
(31:54) Payment processors are critical to the success of your business

Who This Episode is For:

Coaches and consultants running high-ticket offers
Business owners who are frustrated with frozen accounts and withheld funds
Entrepreneurs ready to scale without processor bottlenecks
Anyone who wants to protect their income from hidden payment risks

Why You Should Listen:

A processor shutdown doesn’t just cause stress; it can wipe out your entire business. Ryan and Jason reveal the traps that most entrepreneurs are unaware of, and share the steps to protect your money, clients, and long-term growth.

Connect with Ryan Ellefsen and Jason:

Website: https://www.inchek.net/
Ryan’s Email: Ryan@inchek.net
Ryan’s Contact Number: 801-822-9495
Jason’s Email: Jason@incheck.net
Jason’s Contact Number: 818-857

CIP - S2 - 049 - The Anti-Buyers Remorse Call That Keeps Clients Forever with Benjamin Hoang

Mon, 25 Aug 2025 00:00:00 -0400

Most coaches worry about making the sale, but the real challenge is keeping clients happy and invested long after they have made a purchase. That is where Benjamin Hoang comes in.

In this episode, Benjamin breaks down the “Anti-Buyers Remorse Call,” a simple but powerful framework that locks in client trust, sets the tone for a long-term relationship, and keeps churn rates low. He explains how to position this call, what to say, and how to create quick wins that instantly validate your client’s decision to work with you.

You’ll Learn How To:

Avoid the three critical mistakes that are bankrupting coaches
Turn ad spend into predictable revenue machines
Use the anti-buyer's remorse strategy to keep clients paying month after month instead of a refund
Reframe client expectations so they stay excited and engaged
Use conversations to build retention and referrals naturally

What You’ll Learn in This Episode:

(02:38) A Large part of the coaching business revenue does not come from coaching sales directly
(03:32) Why affiliate and joint venture income can be more valuable than coaching sales
(04:40) Benjamin’s story and how he helps real estate coaches be successful with their clients
(06:49) Tom’s “40 Good People” rule for authentic networking and reciprocity
(11:54) The biggest thing most coaches do wrong when it comes to running the ads
(12:42) Understanding the parameters for real estate coaches
(15:15) Benjamin's ideal client for coaching
(18:04) Tips for anyone who is looking to find deals via Google pay-per-click leads
(21:01) The anti-buyer's remorse call
(22:34) Why does the real sale start after the payment is made
(25:22) Connect with Benjamin Hoang

Who This Episode is For:

Coaches who want to keep clients longer
Business owners who are tired of clients ghosting after the sale
Entrepreneurs who want predictable, recurring revenue
Anyone who cares about client experience, not just acquisition

Why You Should Listen:

Benjamin Hoang reveals the exact framework he uses to keep clients happy, loyal, and referring others, all with one simple call. If you want clients who stay, pay, and send referrals, this is the retention playbook you can’t afford to miss.

Connect with Benjamin Hoang:

Instagram: https://www.instagram.com/officialbenjaminhoang
LinkedIn: https://www.linkedin.com/in/bmh-benjaminhoang
YouTube: https://www.youtube.com/@benjaminhoang

CIP - S2 - 048 - He Never Meant to Be a Coach – Now He Makes 7-Figures (Full Strategy Revealed) with Eric Brewer

Thu, 21 Aug 2025 00:00:00 -0400

Eric used to struggle to get leads for his real estate business. He started posting on social media not because he had a master plan but because he was desperate. Then, the desperate content strategy accidentally turned him into one of the most followed coaches in his space.

In this episode, Eric shares how he built a 7-figure coaching business without ads or funnels. He walks through the early mistakes, the mindset shifts that changed everything, and the exact structure he uses today to grow a business that’s simple, scalable, and profitable.

If you’ve ever thought, “I’m not a coach”, this episode will show you how to turn what you already know into influence, income, and impact. Listen and enjoy!

You’ll Learn How To:

Turn your expertise into authority and income
Avoid the common mistakes new coaches make
Build trust without pretending to be a “guru”
Structure your coaching so it scales without burning you out

What You’ll Learn in This Episode:

(05:24) Eric Brewer’s backstory and how it all started
(06:01) Early struggles and mistakes in teaching others
(07:41) Why lived experience matters more than “guru” advice
(09:15) How social media turned into his biggest growth tool
(10:04) Why Facebook Live became his secret weapon
(11:52) How vulnerability and transparency attract clients
(14:32) Where to find potential clients?
(15:32) Learning more stuff to teach more stuff
(18:21) Read eight pages a day: Eric’s top book picks
(22:34) The principles of Gapology explained
(23:11) K.I.A. = Knowledge, Importance, Activity
(24:20) What “scaling” really means in coaching
(27:45) Leadership through asking better questions
(31:18) Why trading money for time and focus isn’t worth it
(32:31) How to spot and hire A-players
(33:06) The four categories for understanding people’s behavior
(33:14) Category #1: Assertiveness vs. Collaboration
(33:27) Category #2: Extroversion vs. Introversion
(33:37) Category #3: Pace of work
(33:46) Category #4: Precision and detail in work

Who This Episode is For:

Business owners who never thought of themselves as “coaches”
Coaches who want to simplify and scale without burning out
Entrepreneurs ready to monetize their expertise
Anyone curious how to build a 7-figure coaching business from scratch

Why You Should Listen:

Eric Brewer shows that you don’t need to start as a “guru” to build a thriving coaching business. His journey from desperate real estate posts to a multi-7-figure coaching brand is packed with lessons you can apply today. From organic marketing to scaling strategies, this episode gives you the roadmap for long-term coaching success.

Connect with Eric Brewer:

Website: https://www.ericbuysyourhouse.com/
Instagram: https://www.instagram.com/ericbrewerinvest/
Tiktok: https://www.tiktok.com/@ericbrewerrealestate
YouTube: https://www.youtube.com/@ericbrewerrealestate

CIP - S2 - 047 - Why Coaches Go Broke (Even When They’re Making Money) with Amanda Webster

Mon, 18 Aug 2025 00:00:00 -0400

Many coaches can sell, but when it comes to profit, the number buyers care about, they fall short.

In this episode, Amanda Webster explains why so many coaching businesses run out of cash even when revenue looks good, and what to do about it. She breaks down how to keep your books clean, plan for taxes, and build a second income stream with simple referrals and evergreen webinars.

If you want to keep more of what you earn and be prepared for a future exit, this episode is for you. Listen and enjoy!

You’ll Learn How To:

Build referral income without extra fulfillment work
Make your money easy to understand and manage.
Focus on profit, not just revenue
Track cash the right way (P&L, balance sheet, cash flow)
Start with simple tools like Excel and still be exit-ready

What You’ll Learn in This Episode:

(02:04) Why coaching revenue gets a low exit multiple
(03:03) EBITDA explained in plain English
(06:50) Amanda’s journey from corporate to coaching
(07:51) The 49/51 rule: making money vs. managing money
(09:46) Why referrals are an overlooked income stream
(11:54) How to serve your audience and monetize it
(12:43) Create a phone short-code for your referral link
(13:39) Evergreen webinars that keep producing leads and commissions
(16:01) Why affiliate checks stack up fast over time
(17:45) Accounting is the language of business
(18:28) Tax strategy isn’t a December scramble; you must plan it now
(19:47) Excel done right beats messy books
(21:01) Five things that kill businesses: debt, divorce, health, legal, taxes
(22:11) Using debt the right way
(23:26) Understanding your cash conversion cycle
(24:42) Why most coaches don’t know their real numbers
(26:05) How to connect with Amanda Webster

Who This Episode is For:

Coaches who are making sales but struggling to keep a profit
Founders planning to sell in the future
Creators with audiences who want to monetize with referrals
Anyone who needs clearer books and smarter tax planning

Why You Should Listen:

Revenue looks good on paper, but profit is what keeps the doors open. Amanda shows you how to protect your money, build extra income streams, and get your business financially solid so you can grow with confidence and prepare for a strong exit.

Connect with Amanda Webster:

Email: amanda@accruity.com
LinkedIn: https://www.linkedin.com/in/amanda-webster-coo/
Instagram: https://www.instagram.com/amandawebstercoo
Facebook: https://www.facebook.com/amanda.webstercoo/

CIP - S2 - 046 - The Brutal Truth About Why You’re NOT Closing Calls with Drewbie Wilson

Thu, 14 Aug 2025 00:00:00 -0400

If you are getting people on calls but struggling to close, the problem might not be your script; it could be you. There might be a lack of empathy.

In this episode, Drewbie Wilson lays out the hard truths most coaches and salespeople don’t want to hear. He shares why confidence, consistency, and connection matter more than clever lines, and how to spot the subtle mistakes that are costing you deals.

Listen as he gives you a clear blueprint for turning more conversations into clients. Whether you are selling coaching, high-ticket programs, or any premium offer, these principles will help you close more without being pushy.

You’ll Learn How To:

Call the leads with confidence and preparedness
Apply the C-A-L-L-S process to build instant trust and credibility on every call
Avoid the biggest mistakes that kill a sale before it starts
Live a balanced life by focusing on the four areas of life that are important

What You’ll Learn in This Episode:

(4:36) What does "Call the Damn Leads" mean?
(5:38) Not everybody will pick up the phone and call the damn leads
(8:17) The real reasons why people are not calling the leads?
(9:27) The danger of showing up unprepared and “winging it”
(10:53) The fear of the unknown
(12:24) Framework to approach the actual conversation: Have a plan, work the plan
(12:36) The C-A-L-L-S Process
(16:47) How to finally close a high-ticket sale?
(18:09) The 4/6 strategy explained
(20:13) Knowing what your time is worth
(22:17) Where is your time going, and what is the return on that investment
(22:38) The four areas of life that are important: Sleep and recovery, legacy, business, and ourselves
(25:58) The Science of Scaling
(34:46) Sell more high-ticket clients, talk to more high-ticket clients

Who This Episode is For:

Coaches and experts who are struggling to close sales calls
Entrepreneurs who want to sell high-ticket offers without pressure
Sales reps are looking for a repeatable system that works
Anyone tired of chasing leads that never convert

Why You Should Listen:

Drewbie Wilson doesn’t sugarcoat sales; he has closed thousands of high-ticket deals and knows exactly what separates closers from talkers. If you are ready to address what’s actually holding you back and start closing with confidence, this episode provides the roadmap.

Connect with Drewbie Wilson:

Instagram: https://www.instagram.com/drewbierides
Facebook: https://www.facebook.com/DrewbieRides/
Website: https://callthedamnleads.com/

CIP - S2 - 045 - How Lauren Tickner Built a $100K Per Month Business with Just Organic Content

Mon, 11 Aug 2025 00:00:00 -0400

Struggling to get leads, clients, or real engagement from your posts? The problem might not be your offer, it could be your content.

In this episode, Lauren Tickner reveals how she has consistently earned $ 100,000 per month for over three years using only free, organic strategies. She shares the simple content system that fuels her sales funnel, how she turns just 90 minutes of content into massive revenue, and the exact methods she uses to convert followers into high-paying clients.

If you are tired of chasing algorithms or overcomplicating your marketing, this is your playbook for keeping it simple and achieving wildly profitable results.

You’ll Learn How To:

Build a repeatable content system that brings in leads without ads
Avoid the biggest content mistakes that kill engagement and sales
Create posts that make people stop scrolling and pay attention
Use DMs to turn conversations into consistent, high-ticket sales

What You’ll Learn in This Episode:

(05:02) Who Lauren is and the lifestyle her business has created
(06:42) Mindset differences between UK and US entrepreneurs
(08:05) How to attract and monetize your audience
(09:51) The real reason people struggle to get results on social media
(10:15) Building authority and trust in your content
(11:02) Two types of authority to show on social media
(13:10) How Lauren used AI to land 12 new clients
(14:28) Turning one simple conversion mechanism: DMs into $100K months
(16:10) Why doing things that don’t scale can actually help you scale
(19:53) Why simplicity beats complexity in marketing
(22:10) The junk reps in business
(24:05) How elimination helps you focus and grow
(27:55) Why modeling success works better than reinventing the wheel
(30:23) The first part of the sales call
(33:47) Lauren’s high-value habit you can copy today
(35:00) Eliminate or delegate?

Who This Episode is For:

Course creators whose content isn’t converting
Entrepreneurs who are wondering if they should spend money on ads
Business owners who are tired of endlessly posting with little return
Anyone who wants a steady flow of premium clients without paid traffic

Why You Should Listen:

Lauren Tickner built a multi-six-figure-per-month business without ads, funnels, or complicated tech. Her framework is simple, proven, and works in any niche. If you want to earn more while doing less, this episode shows you exactly how.

Connect with Lauren Tickner:

Instagram: https://www.instagram.com/laurentickner/?hl=en
YouTube: https://www.youtube.com/c/laurentickner
LinkedIn: https://www.linkedin.com/in/laurentickner/?originalSubdomain=uk

Get a copy of Lauren's new sales script for her private and group clients. Just tag Coaching Inc at coachinginc.com and she'll give it to you for free!

CIP - S2 - 044 - The Sales Framework That Makes People Say “YES” Before You Even Pitch with Josh and Tiffany High

Thu, 07 Aug 2025 00:00:00 -0400

What’s the biggest mistake you can make in a sales conversation? Leading with your price.

In this episode, Josh and Tiffany High share the real reason they are closing 70% or more of their live event attendees without using high-pressure tactics or sales tricks. They break down how to ask the right questions, create emotional clarity, and let the audience sell themselves before the offer is ever named. If you have ever rushed into your pitch too early and watched the room go cold, this episode gives you the real solution!

Whether you are selling from stage, on Zoom, or 1:1, this is how to lead the conversation, build connection, and move people to a confident “yes.”

You’ll Learn How To:

Use “gradient questions” to warm up and qualify prospects the right way
Frame your messaging to shape how people see your offer before you pitch
Ask better questions that create urgency, desire, and trust
Shift from explaining your product to pulling out real buying intent
Avoid naming your price too early

What You’ll Learn in This Episode:

(03:54) Who Josh and Tiffany are and how they started Results Driven
(05:57) Launching a one-on-one coaching business from scratch
(07:00) Why telling stories from the heart converts better than hype
(10:05) Why real skill takes time and why most people give up too soon
(10:49) Letting prospects opt in instead of forcing the next step
(12:56) “Gradient” questions that help your audience self-qualify
(14:36) Using questions to create context instead of jumping to solutions
(15:04) Creating desire first, then naming the price
(16:51) What the highest achievers all do in their buying decisions
(21:26) Pain-driven questions that reveal deep emotional triggers
(26:29) Pre-question phrases that unlock better conversations
(27:52) Why better questions lead to better results
(30:38) How to get people to open up about what’s holding them back
(35:27) How to build trust by making and keeping simple promises
(37:46) Asking desire-based questions to lead into your solution
(41:03) Framing: how to shape a buyer’s perspective without pitching
(42:54) Start talking about value and numbers before naming your price
(50:34) Get them talking about the value—so the offer makes sense
(57:55) How to reverse-engineer your entire sales presentation

Who This Episode is For:

Coaches and experts who sell from stage, Zoom, or 1:1 and want higher close rates
Entrepreneurs who are tired of pitching too early and losing momentum
Sales leaders looking to upgrade their team’s frameworks and results
Anyone who wants to move people emotionally—without pressure or push

Why You Should Listen:

Josh and Tiffany High share the secrets to sales that feel real, personal, and powerful. This episode isn’t just about scripts; it is about asking better questions, creating real connections, and building an offer that sells itself before the price is ever mentioned.

If you are ready to start growing and scaling, and getting your coaching business ready to run without you and to eventually sell one day, go to coachinginc.com

Connect with Tiffany and Josh:

Tiffany Instagram: @tiffanyhighfficial
Josh Instagram: @joshhighofficial
Website: https://resultsdrivenrei.com/home/

CIP - S2 - 043 - PR Authority Playbook – How to Turn Free Press Into Paid Clients with Jeremy Knauff

Mon, 04 Aug 2025 00:00:00 -0400

What if media exposure didn’t just build your brand, but was also a great lead-generating machine?

In this episode, PR expert Jeremy Knauff joins Tom Krol to break down exactly how to turn press coverage into a pipeline, from crafting stories that catch attention to leveraging media the right way once you have been featured. He also shares the importance of building your brand, building trust through a good, consistent, and professional image on all your platforms, and his view on press releases.

Listen as Jeremy shares the playbook he used to get coaches, founders, and experts into top publications and turn that credibility into cash. Enjoy the show!

You’ll Learn How To:

Create a personal brand that journalists can look into
Build media presence with the right steps
Identify the biggest PR myths that are holding you back
Get featured in top publications without spending a fortune
Craft stories journalists want to cover

What You’ll Learn in This Episode:

(02:14) The importance of building a personal brand
(02:42) Potential clients and journalists want to know who they are doing business with
(03:32) Personal brand is important in getting media features
(04:05) Branding: Good, consistent, and professional image on social media platforms
(05:30) Develop content to demonstrate expertise
(06:23) Choose five things that are very important to you and your business
(08:57) The things people should and shouldn't talk about
(11:58) Leverage current events to create marketing opportunities
(15:12) Is a press release a good PR strategy?
(18:03) Why storytelling beats credentials when it comes to PR
(22:36) Top things you should do to generate more high-ticket clients
(24:34) Building relationships with journalists without being annoying
(30:05) Mistakes to avoid when using media on your website or social media

Who This Episode is For:

Coaches and consultants who are ready to elevate their authority fast
Entrepreneurs who are tired of getting featured and getting nothing from it
Content creators who are struggling to get noticed in a crowded market
Personal brands looking to land press and use it as a client magnet

Why You Should Listen:

This isn’t about vanity metrics or logos for your homepage. Jeremy shares how to profit from your press using real strategies that work whether you are just starting or scaling fast. If you are serious about growing your coaching business with authority and credibility, this episode lays down the roadmap.

If you are ready to start growing and scaling, and getting your coaching business ready to run without you and to eventually sell one day, go to coachinginc.com

Connect with Jeremy Knauff:

Website: https://spartanmedia.com/
Personal Website: https://jeremyknauff.com/
LinkedIn: https://www.linkedin.com/in/jeremyknauff
YouTube: https://www.youtube.com/user/JeremyKnauff
Facebook: https://www.facebook.com/jlknauff/

CIP - S2 - 042 - No Ads. No Funnels. Just Clients – William’s Zero-Fluff Method for Attracting High Ticket Clients

Thu, 31 Jul 2025 00:00:00 -0400

What if you could build a six-figure coaching business without spending on ads, hiring a funnel builder, or even having a fancy website?

In this episode, William Tingle shares how he achieved this by simply showing up consistently, delivering real value, and keeping everything straightforward. Listen to how he built his business off in-person events, turned a book into a lead-driving engine, and how he uses one marketing channel to attract high-ticket clients using content that helps people.

If you are a coach or expert tired of overcomplicating everything, this episode is for you!

You’ll Learn How To:

Publish a book and leverage a story that brings in clients on autopilot
Purchase a property through creative financing
Replace funnels and ads with content that speaks directly to your audience
Avoid overthinking your content and just offer a sincere solution to people's financial pain

What You’ll Learn in This Episode:

(04:34) Who is William Tingle, and his real estate investing journey
(05:35) How to treat people well and make a good deal for yourself
(09:02) Definition of creative finance
(10:18) Creating quality content vs funnels and tunnels
(13:06) Using YouTube to consistently attract ideal buyers
(14:09) The power of “just showing up” and not overthinking your content
(15:15) Why YouTube titles matter more than camera quality
(16:44) Preparation is a form of procrastination
(18:28) Put your link and way to pay on your content
(21:03) How he self-published a lead-generating boo

Who This Episode is For:

Coaches and consultants who want more clients, income, and freedom.
Real estate educators or experts looking to monetize content without ads
Content creators who want to monetize without selling out

Why You Should Listen:

William didn’t follow the blueprint. He rewrote it. If you have been paralyzed by funnels, copywriting formulas, or perfect content plans, this episode offers a smarter, yet simpler, way. William demonstrates how to show up with value, telling your story, and solving real problems.

If you are ready to start growing and scaling, and getting your coaching business ready to run without you and to eventually sell one day, go to coachinginc.com

Connect with William Tingle:

YouTube: https://www.youtube.com/Sub2Deals
Instagram: https://www.instagram.com/sub2deals/
Facebook: https://www.facebook.com/Sub2Deals/
Website: https://sub2deals.com/

CIP - S2 - 041 - Why 95% of Online Coaches Fail (And How to Be the 5% That Don’t) with Marc Mawhinney

Mon, 28 Jul 2025 00:00:00 -0400

Most online coaches are stuck—drowning in noise, chasing likes, and wondering why no one is booking calls. If you ever felt like that, this episode is your wake-up call.

Tom Krol sits down with Marc Mawhinney, the “Coach of Coaches” and founder of the Coaching Jungle, to talk about why most coaches fail and how to beat the odds. Marc shares his timeless advice, from conquering limiting beliefs to embracing the awkward work that builds revenue. If you are ready to start building a real business, don’t miss this one.

You’ll Learn How To:

Avoid classic mistakes that most coaches make
Tactics that get clients without getting burnt out or selling your soul
Show up consistently, even when results don’t come right away
Harness the power of daily email and persistent visibility
Reframe failure and stay in the game

What You’ll Learn in This Episode:

(01:10) Why most coaches fail and their classic mistakes
(05:25) Finding the encouragement for beginners who try one thing and it doesn't work
(08:26) Why authentic gratitude is action, not just a feeling
(09:19) 10 ways to organically drive a high dollar amount of sales every month
(10:08) The importance of staying in the game and showing up every day
(12:44) How a fear of success is often more paralyzing than fear of failure
(14:04) Raise your prices, don't act out of desperation
(16:59) The hidden power of language and self-talk in shaping results
(21:53) “You are not your business”: How to detach identity from outcomes

Who This Episode is For:

Coaches and creators who are stuck in content creation with little traction
Entrepreneurs who are feeling the weight of slow growth or recent failures
Founders who need a reality check and a reason to keep pushing
Anyone ready to move from survival to real success

Why You Should Listen:

Marc Mawhinney has coached over 5,000 clients, built one of the most engaged coaching groups in the world, and sends daily emails that convert. In this episode, you’ll hear the raw truth about what it takes to succeed in today’s crowded coaching space, the importance of staying in the game, and the risk of the fear of success.

Connect with Marc Mawhinney:

Instagram: https://www.instagram.com/marcmawhinney
Facebook: https://www.facebook.com/marc.mawhinney/
YouTube: https://www.youtube.com/@MarcMawhinney

Join Marc’s Facebook Group - Coaching Jungle on this link: https://www.facebook.com/groups/TheCoachingJungle/

If you are serious about growing and scaling your coaching business and want to learn from the best in the industry, take action now! Visit https://coachinginc.com/

CIP - S2 - 040 - How to Generate 6+ Figures in 5 Days with Online Challenges with April Dawn

Thu, 24 Jul 2025 00:00:00 -0400

Can you make six figures in just five days without a massive team, expensive ads, or cold DMs?

April Dawn, the Queen of Challenges, joins Tom Krol to reveal exactly how she’s helping coaches and experts pull in six-figure paydays through high-converting 5-day challenges. This episode unpacks the strategy, the setup, and the structure you need to create an irresistible offer, deliver insane value, and close premium clients all within a week.

If you are a coach or expert with something valuable to share but struggle with sales, this episode is for you!

You'll Learn How To:

Plan and structure a 5-day challenge that sells
Attract your ideal buyers without feeling pushy
Use belief-based teaching to get conversions
Handle objections with confidence and clarity

What You'll Learn in This Episode:

(04:58) What is a five-day challenge?
(05:17) Two core conversion events: Webinar and challenge
(07:06) How to start with the five-day challenge from scratch?
(09:51) Three core things you must do in a challenge: Build trust as a business owner, client, and the actual offer
(11:28) The two most important non-negotiables to hit six-figure results
(13:17) Why repeating the same challenge leads to scalable, predictable revenue
(19:41) Organic vs. paid lead generation and when to layer in ads
(22:48) How to design high-converting landing pages with simple, effective copy
(24:06) What a “pop-up group” is and why it’s the ideal container for your challenge
(26:00) April explains what retargeting is
(28:50) A breakdown of the 90-day challenge cycle, including pre-party, challenge week, and sales week
(30:35) The structure of a sales week that consistently converts
(35:25) The 6 core pillars of a high-converting, high-cash launch
(36:01) The “Dummy Test” – a 3-question messaging tool that instantly improves conversion
(38:56) The importance of traffic strategy and consistent audience growth
(40:08) Launch strategy essentials: bonuses, down-sells, prizes, and timing

Who This Episode is For:

Coaches and course creators with high-ticket offers
Experts looking for a proven launch model with predictable results
Business owners who are tired of low-converting webinars or ads
Anyone who wants to run a live challenge that closes sales

Why You Should Listen:

April Dawn is the strategist behind some of the highest-converting online challenges in the coaching space today. This episode reveals her exact process, from belief-building to pitch, to achieve six-figure results in just five days. Whether you are launching your first challenge or revamping an old one, this is the step-by-step plan.

Connect with April Dawn:

LinkedIn: https://www.linkedin.com/in/cmoatlas/?originalSubdomain=mx
Facebook: https://www.facebook.com/cmoatlas/
Instagram: https://www.instagram.com/growthbyfunnels/?hl=en

If you are serious about growing and scaling your coaching business and want to learn from the best in the industry, take action now! Visit https://coachinginc.com/

CIP - S2 - 039 - The $30,000 Client Playbook (You’re Probably Ignoring It) with Andrew Lucas

Mon, 21 Jul 2025 00:00:00 -0400

What if you could land $30,000 in clients without relying on ads or doing endless outreach?

In this episode, Tom Krol sits down with real estate coach Andrew Lucas to reveal the exact playbook he’s using to attract high-ticket clients without begging for attention. Whether you're a seasoned coach or just starting, this episode offers proven insights on building trust, closing premium clients, and staying in demand without burnout.

You’ll Learn How To:

Sign $30k+ clients without running paid ads
Use small, in-person events to attract serious buyers
Turn your podcast into a client-generating machine
Vet prospects to avoid refund nightmares
Build a business model based on trust and deal splits

What You’ll Learn in This Episode:

(05:52) The surprising channel that landed Andrew a $30,000 client
(06:22) How one purpose-driven podcast changed everything
(07:41) The 4 reasons every coach should start a podcast now
(12:04) Why podcasts outperform YouTube for conversions
(14:06) Smaller audience, way higher conversion
(15:06) How Andrew’s meetups turned into a scalable coaching biz
(17:07) From “chasing and convincing” to “attracting and rejecting”
(19:05) The hard lesson on vetting clients before accepting money
(19:56) Why exclusivity isn’t a marketing trick, it’s a business saver
(21:54) Meet Andrew (and his secret weapon wife Michelle) in Nashville
(23:12) Why “fake it till you make it” is killing your business credibility
(24:58) The 5 voices to listen to in business

Who This Episode is For:

Coaches selling high-ticket programs or mentorships
Real estate mentors building authority locally
Experts who are tired of chasing leads and are ready to attract premium clients
Founders who want to turn meetups into money

Why You Should Listen:

Andrew built a business that works without burnout. He is proof that $30K clients don’t require flashy ads or endless DMs, just by strategy, trust, and structure. If you want a no-fluff roadmap to earning more and serving better, this episode is your cheat code. Enjoy the show!

Connect with Andrew Lucas:

Website: https://dealfindersclub.com/
Instagram: https://www.instagram.com/theandrewrlucas
Facebook: https://www.facebook.com/TheAndrewRLucas/

If you are serious about growing and scaling your coaching business and want to learn from the best in the industry, you need to take action right now! Visit https://coachinginc.com/

CIP - S2 - 038 - How We Built Multiple 7-Figure Businesses From Scratch - Step by Step with Darrin Bentley

Thu, 17 Jul 2025 00:00:00 -0400

What happens when two entrepreneurs stop following the rules and start writing their playbook?

In this episode, Darrin Bentley, Co-Founder of Coaching Inc., joins Tom Krol to break down the real, raw steps they took to build multiple seven-figure coaching businesses from scratch. No ads. No list. Just pure execution, contagious enthusiasm, and smart, principle-based decisions.

If you have ever felt stuck in overthinking, undercharging, or waiting for the perfect moment, this is the wake-up call you need.

You'll Learn How To:

Seven things to consistently generate significant amounts of revenue
Use enthusiasm as a sales weapon
Tell your origin story in a way that creates a connection
Apply real-world business rules like “Revenue in First Position”
Break out of fear-based pricing and double your income

What You'll Learn in This Episode:

(03:36) How Darrin and Tom reverse-engineered success
(08:42) Why authentic, contagious enthusiasm outperforms any script
(11:07) How to use your origin story to magnetize the right people
(12:41) Reminder: no one’s life is perfect—so stop selling perfection
(13:32) Rule #1 in 88 principles in business: Revenue in first position
(17:49) Focus on your strengths and double down on what brings income
(19:00) Make many sales, double your prices
(20:49) Why fear-based thinking kills your revenue potential
(23:21) Be loud about your uniqueness, it’s your advantage
(24:09) Know exactly who you're speaking to and why it matters
(26:46) Darrin’s free methods for driving organic traffic that converts
(29:06) Why getting around real people boosts your energy and clarity
(33:01) Explosive success in the beginning explained
(34:27) Rule #9 of the 88 principles in business: Know the rules of marketing
(36:29) Motivation is optional; discipline is not
(40:10) Future pacing: how to get your prospects to see their next chapter
(43:20) Progress, not perfection: why preparation is often just procrastination

Who This Episode is For:

Coaches stuck under $10K/month and ready for real growth
New entrepreneurs are second-guessing every move
Business owners are tired of theory and hungry for traction
Anyone who needs a fire lit under their “start now” mindset

Why You Should Listen:

Darrin and Tom don’t just talk about scaling; they built it from the ground up, with zero fluff. This episode is a no-excuses breakdown of what it takes to create a wildly profitable business using nothing but heart, hustle, and principle-based action.

Read Tom Krol’s 21 Must-Read Books for Entrepreneurs: https://coachinginc.com/21books/

Connect with Darrin Bentley:

Instagram: https://www.instagram.com/iamdarrinbentley/

Facebook: https://www.facebook.com/iamdarrinbentley/

CIP - S2 - 037 - The Secret to Building Challenge Funnels That Print Money with Sam Hodgett

Mon, 14 Jul 2025 00:00:00 -0400

What if you could generate sales for a $5,000 program without getting on a single sales call?

In this behind-the-scenes masterclass, Sam Hodgett, marketing strategist behind Joe McCall and other top performers, reveals the exact strategy for building challenge funnels that convert on autopilot. Whether you are running ads, working with warm traffic, or launching your first challenge, this episode is loaded with tactics to help you build belief, drive conversions, and scale fast.

You'll Learn How To:

Design a 5-day challenge funnel that turns leads into buyers
Sell high-ticket coaching without doing 1:1 sales calls
Use VIP upgrades, breakout sessions, and bonus days for higher conversions
Structure your content to build belief, not just teach
Launch with confidence even if it’s your very first challenge

What You'll Learn in This Episode:

(03:01) Evergreen challenge funnel walkthrough: 3,600 leads, 83 sales, 2.3% conversion
(05:35) Sam’s belief-first framework for all conversion campaigns
(07:14) The goal of the campaign is to get them to take the next step
(08:32) The mechanisms and framework of a funnel that turns leads into buyers
(10:44) Influences from Bill Allen, Russell Brunson, Pedro Adao, and more
(15:30) The 5 Leads in 5 Days challenge that worked like magic
(16:04) Day 1 = Mindset
(16:07) Days 2–4 = 3 Secrets
(16:09) Day 5 = Transformation
(19:25) Using breakout sessions to present your pitch in a no-pressure way
(21:24) Recap and bonus sessions: when and how to pitch again
(22:55) VIP upgrades: $7 access that converts 27% of buyers
(26:24) Traffic temperature makes a huge difference in a funnel
(30:35) What kind of offer fits best with this model? (Hint: not recurring)

Who This Episode is For:

Coaches and experts selling high-ticket programs
Launchers looking for a scalable, no-sales-call sales strategy
Funnel builders ready to add a powerful conversion campaign to their stack
Course creators with a validated offer who want better conversion rates

Why You Should Listen:

This episode is not about a theory; it is exactly how Sam and his clients have generated millions using structured 5-day challenges that sell hard without being pushy. If you wonder how to combine automation with human connection, this is the blueprint.

Follow Sam Hodgett here:

Sam Hodgett LinkedIn: https://www.linkedin.com/in/samuelhodgett/
Sam Hodgett Email: sam@sajomediagroup.com

Want to build your own challenge funnel that prints money?

Join Coaching Inc.’s mastermind at https://coachinginc.com/ and learn directly from the people doing it at scale.

CIP - S2 - 036 - How to Make $300k to $400k in 3 Days with Live Events with Jay Conner

Thu, 10 Jul 2025 00:00:00 -0400

Do you think live events are outdated? Think again.

In this episode, Tom Krol and Darren Bentley sit down with Jay Conner, the king of six-figure live events, to break down how he consistently closes $300K–$400K in just three days, without paid ads, massive teams, or complicated funnels.

Whether you are brand new to live events or looking to scale an existing one, Jay delivers the exact blueprint, from filling the room to creating a buying atmosphere that converts without pressure. If you have been struggling to close clients or want a cash-generating machine that builds real connections, this episode is a must-listen.

You'll Learn How To:

Fill live events with qualified buyers—without running ads
Use affiliates, podcasts, and VIP upgrades to fill in seats
Create a warm, conversion-driven culture from the moment attendees walk-in
Offer high-ticket coaching programs
Build unforgettable experiences that make people thank you for selling to them

What You'll Learn in This Episode:

(02:18) Pre-qualifying attendees in live events
(03:38) Why do live events still work so well in today's digital age?
(04:42) How Jay pulls $300K–$400K in three days consistently
(06:33) Why affiliates are the secret to qualified room-filling
(09:38) Getting conversions from the qualified leads that are in the audience
(10:45) Podcasting as a major lead gen channel
(13:56) One big mistake people make when promoting live events
(16:16) VIP upgrades and why every event must have them
(19:08) How to convert six figures plus at these events
(22:21) The secret weapon: members of the welcoming committee
(24:50) How to drive VIP upgrades after they walk in the door
(29:05) What makes this coaching event feel different from all others
(33:12) Panels, property walkthroughs, and private lenders on stage
(35:31) VIP experience: receptions, premium food, and exclusivity
(39:22) Be careful what you give your attendees in print
(43:29) Group coaching lunches as the first mini-conversion moment

Who This Episode is For:

Coaches and course creators who want a high-converting sales model
Real estate or financial educators looking to monetize in-person events
Entrepreneurs are tired of funnels that don’t convert or ads that burn cash
Anyone interested in launching a 1-day or 3-day live experience

Why You Should Listen:

Jay has been doing this for 14 years and has mastered the art of running live events that not only inspire but also convert. It’s the step-by-step system used to generate real, repeatable revenue with a small room of the right people. If you want to build intimacy, trust, and high-ticket buyers in just a weekend, this episode is your game plan.

Connect with Jay Conner:

Website: https://www.jayconner.com/
LinkedIn: https://www.linkedin.com/in/privatemoneyauthority
Facebook: https://www.facebook.com/jay.conner.marketing/

CIP - S2 - 035 - How Top Coaches Get a Flood of Referrals Without Asking with Tom Krol

Mon, 07 Jul 2025 00:00:00 -0400

Are you tired of begging for referrals, offering weak incentives, or hoping your clients just tell their friends? In this episode, Tom Krol breaks down the exact referral systems top coaches use to create predictable word-of-mouth growth without sounding desperate or salesy.

From rewriting your SOP to reframing the way your clients introduce others, Tom shows you how the best in the business create community-driven marketing that fuels itself.

You'll Learn How To:

Create a referral SOP that builds community and momentum
Celebrate, reward, and spotlight the behaviors you want more of
Reframe the referral ask so it empowers clients instead of pressuring them
Understand the real reason most referral channels dry up
Make your business sellable by building systems and relationships, not just products

What You'll Learn in This Episode:

(00:00) Start here: write a referral SOP
(03:16) Most successful coaching clients and best salespeople do not work in the office
(04:40) Where to find high ticket closers?
(06:05) Why you are one relationship away from your next income breakthrough?
(07:11) Processes and people, not products and programs
(08:22) Rule #27: Recognize, reward, and celebrate behaviors you want more of
(08:51) A checklist for celebrating every referral inside your community
(10:24) Framework shift: Don’t say “This company can help you”… instead, say “You can help this company”
(12:09) The exact referral language that gets people excited and not awkward
(12:49) Rule #6: When everyone is part-time, the project will fail
(14:24) A business reduces your suffering by reducing the suffering of other people
(16:02) The best business is a sellable business
(16:57) Preview of the October Nashville event and who are coming

Who This Episode is For:

Coaches who rely too heavily on cold traffic or inconsistent lead gen
Community builders who want referrals to flow naturally
Entrepreneurs who are ready to scale their business beyond their efforts
Anyone building a coaching business that can eventually run and sell without them

Why You Should Listen:

This episode delivers the foundational systems and mindset shifts that the best coaches in the world are already using to grow referral-based businesses. If you ever felt like referrals are out of your control or random, this episode shows you how to build them into your process, on purpose.

Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com
Join us in Nashville on October 27–29 for the only room where 100 of the top coaches, consultants, and creators will be building and implementing together.

CIP - S2 - 034 - Zero Ads. Zero Spend. $100K Closed. Here’s How He Did It with Belmont Locker

Thu, 03 Jul 2025 00:00:00 -0400

Can you hit $100K without spending a single dollar on ads? Belmont Locker did! In this episode, he breaks down exactly how.

Tom Krol sits down with Belmont Locker, a sales pro turned coach, to reveal the precise steps he took to grow his business from scratch using zero ad spend, no fancy systems, and pure consistency. If you are still posting into the void or struggling to close sales, this is the real-life playbook that works now.

You'll Learn How To:

Get your first $100K in coaching with $0 ad spend
Turn free content into booked calls and closed deals
Write CTAs that trigger action without sounding salesy
Keep your sales calls short, clear, and high-converting
Overcome objections and still close deals fast

What You'll Learn in This Episode:

(02:45) Why the Revenue in First Position rule matters most
(06:06) How he did $100K from coaching and what he did differently
(07:58) PPSO Method: Person, Pain, Solution, and Outcome
(08:55) The core offer he started with and how it evolved
(10:24) Creating phone calls with the prospects
(11:12) From zero to 100K views/month with just 2–4 posts per day
(13:46) Nothing more powerful than an in-person meeting
(15:41) What Belmont does on his social media
(18:53) Getting haters in business is a badge of honor
(22:06) CTA strategy: how Belmont uses DMs + Calendly to close
(25:37) Tools, trips, tricks, and strategies to close more deals
(29:04) His 15-minute sales call framework that converts
(33:07) How to handle objections like "I need to think about it” or “That’s a lot”
(35:56) Pushing people into the price objection
(42:04) Preparation can be a form of procrastination. Take massive imperfect action!

Who This Episode is For:

Coaches with no budget who want to start now
Sales professionals transitioning into coaching
Course creators stuck below $10K/month
Anyone trying to generate clients without paid ads

Why You Should Listen:

This is not a theory; it is execution. Belmont Locker walks through exactly how he built a coaching business that hit six figures using nothing but free tools, simple sales conversations, and a deep commitment to consistency. If you are serious about getting real results without guesswork, this episode is a must-listen.

Apply to join Coaching Inc.’s elite mastermind at CoachingInc.com and get access to real-time coaching from the top names in the industry.

CIP - S2 - 033 - Fix Your Price, Fix Your Sales – A Live Call Every Coach Needs to Hear with Ashley Lorraine

Mon, 30 Jun 2025 00:00:00 -0400

Still, struggling to close clients? Feel like your price point is sabotaging your success? In this episode, Ashley Lorraine, a former school principal turned seven-figure real estate investor, sits down with Tom Krol to fix what’s broken in most coaching businesses: the mindset around pricing and selling.

From setting the right offer to structuring better calls, this episode is a masterclass for every coach who is tired of discounts, delays, and disappearing leads.

You'll Learn How To:

Set a price that reflects real value and converts
Stop “mothering” your clients and start leading them
Use the “pivot question” to move from help to the close
Break big results into small, sellable steps
Design your modules so clients don’t stall or ghost

What You'll Learn in This Episode:

(03:07) Ashley’s journey from school principal to real estate and coaching
(05:22) Shifting from high-level execs to average earners
(06:25) The mistake of not giving your clients a chance to take action
(08:09) Why your clients might be stalling (and how to fix your modules)
(09:15) Why your vocabulary may be too complex for your audience
(13:31) The 5 golden rules of organic marketing
(13:34) Rule #1: Copy somebody's style that you can agree with
(14:10) Rule #2: Make it big
(14:29) Rule #3: Consistent
(14:45) Rule #4: Singular
(15:53) Rule #5: Fast response
(20:31) Get attention, hold attention, monetize attention
(24:38) How to find people who are willing to pay
(28:23) Why a single primary offer can out-convert complex programs
(30:35) Coaching business revenue stages: 10K → 40K → 100K/month
(33:00) What makes someone say yes: conviction, clarity, and contagious belief
(35:51) Three things you want to sell to your male audience
(38:22) Coaching business is a people business

Who This Episode is For:

Coaches who are tired of chasing leads and discounting offers
Aspiring educators transitioning into the coaching space
Entrepreneurs struggling to create a scalable offer
Women in coaching who are ready to lead with confidence

Why You Should Listen:

If your price feels “off,” your conversions are lagging, or your clients aren’t taking action, this episode will show you what’s happening under the hood. Ashley and Tom break down the emotional and strategic layers that separate coaches who get stuck from those who scale up.

Resources:

Start a great adventure and an awesome journey in coaching. Don't miss the Nashville event! Visit coachinginc.com and fill out an application form.

Follow Ashley here:

Ashley’s Instagram: @ashleylorrainemed
Ashley’s Facebook: Ashley Lorraine, M.Ed.
Ashley’s Tiktok: @ashleylorraine.med
Ashley’s YouTube: https://www.youtube.com/@ashleylorrainemed

CIP - S2 - 032 - Alex Hormozi’s Advice on How to Grow a Community - And How Michael Used It

Thu, 26 Jun 2025 00:00:00 -0400

What does it take to build a thriving community and keep it growing without burning out?

In this episode, Tom Krol sits down with Michael Mnatsakanian, founder of Super Investors, to talk about what it means to grow a purpose-driven community with real staying power. Inspired by advice from Alex Hormozi, Michael shares his framework for scaling coaching and investing communities the right way that is grounded in service, simplicity, and sustainability.

You'll Learn How To:

Define success beyond money and why it matters
Build a paid community with real clarity and alignment
Use free value to attract your ideal members
Balance scalability with authenticity
Avoid the common traps of chasing cash over congruence

What You'll Learn in This Episode:

(00:00) Why success is peace, not just wealth
(02:28) The wealthiest people are not always the most successful
(03:15) Put a cap on your financial aspirations to protect your joy
(03:36) What happens when your finances are finally handled
(06:31) Michael's focus: Helping people, creating cool stuff, and leading awesome training
(10:24) What passive income means in real business
(12:19) Why no business is truly 100% passive
(12:55) Michael's definition of a lifestyle business
(14:45) Generational wealth through compound interest
(16:25) Rule #7: Strive to be the best, not the biggest

Who This Episode is For:

Coaches and community leaders who are building paid memberships
Investors scaling their brands into educational programs
Entrepreneurs balancing wealth-building with life goals
Creators who value trust, service, and substance over hype

Why You Should Listen:

If you ever feel like you are chasing growth at the cost of your life or are unsure how to scale your coaching program without losing your values, this conversation is for you! Michael shares a grounded and inspiring approach to building not just a business, but a movement.

Apply for Coaching Inc.’s mastermind at coachinginc.com and get access to the top ecosystem for coaches, creators, and consultants.

You can also get free investing calculators and amazing stuff about Super Investors on Michael's Instagram: https://www.instagram.com/michaelmnat

Follow Michael here:

Michael's Website: https://superinvestorsrei.com/
Michael's YouTube: https://www.youtube.com/@SuperInvestorsREI

CIP - S2 - 031 - Why YouTube Will Outperform Every Platform in 2025 — And How to Win Now with Aleric Heck

Mon, 23 Jun 2025 00:00:00 -0400

Still, sleeping on YouTube? This episode is your final wake-up call.

Tom Krol sits down with Aleric Heck, founder of the 8-figure agency AdOutreach and one of the top YouTube growth and ad experts. Aleric has helped coaches, consultants, and course creators generate hundreds of millions in revenue... using nothing but YouTube.

If you are a coach who wants more leads, authority, and impact, this masterclass will give you everything you need to dominate YouTube in 2025 and beyond.

You'll Learn How To:

Build a YouTube channel and start a coaching business
Come up with catchy names for your YouTube channel
Write YouTube video scripts trained in your voice using AI
Optimize titles, thumbnails, and descriptions for discovery
Maximize the use of AI in filming and editing your video
Combine organic and paid YouTube to create a revenue flywheel

What You'll Learn in This Episode:

(04:20) Start of Aleric's career, and what does he do
(05:01) How Aleric grew his first channel to 500K subs as a teenager
(06:08) Building a business helping coaches run YouTube ads
(08:54) How to set up your YouTube channel the right way
(11:01) Personal brand vs. business brand: what to name your channel
(12:32) Creating videos that your ideal client is already searching for
(18:02) Frameworks: Hooks, open loops, and calls to action
(22:14) How to use your iPhone or webcam to film high-quality content
(23:43) Editing tips for beginners
(25:07) What to write in your title, thumbnail, and description
(26:12) How to do subtle CTAs without sounding pushy
(31:46) The 3-step formula to YouTube ads: Hook, Educate, CTA
(34:53) Real reasons coaches fail
(41:58) Using in-feed ads to grow your channel fast

Who This Episode is For:

Coaches, consultants, and course creators who want more high-ticket clients
Podcasters and content creators who want a long-term strategy
Anyone new to YouTube who wants to launch the right way

Why You Should Listen:

If you are not building on YouTube, you are missing a great opportunity to scale up! In this episode, Aleric breaks down the exact playbook his 8-figure clients use to dominate YouTube without needing a studio, big audience, or ad budget.

Download Aleric’s free 19-page YouTube Ads Strategy PDF at adoutreach.com/gift

Join the best mastermind for coaches at https://coachinginc.com/

Aleric’s tool suggestions for setting up your first YouTube account:

Connect with Aleric Heck:

Website: https://aleric.com/
Instagram: https://www.instagram.com/alericheck
YouTube: https://www.youtube.com/@AlericHeckYT

CIP - S2 - 030 - 5 Reasons Your Podcast Sucks (and How to Fix It NOW) with Darrin Bentley

Thu, 19 Jun 2025 00:00:00 -0400

So you launched a podcast… but no one's listening, no leads are coming in, and your downloads look like your old Myspace profile.

In this episode, Darrin Bentley, the podcasting powerhouse behind some of the most successful coaching and expert-led shows, breaks down exactly why your podcast is underperforming and how to fix it. Whether you’ve already launched or you are just thinking about it, this is your no-fluff guide to turning your podcast into a powerful client-generating machine.

You'll Learn How To:

Identify the five critical elements missing in your podcast
Craft a clear, compelling podcast premise
Define your ideal listener with laser precision
Be authentic and create deeper connections
Optimize your podcast description for search and discovery
Launch (or relaunch) your podcast the right way

What You'll Learn in This Episode:

(01:34) Why your podcast isn't broken—your strategy is
(02:17) Podcasting is the most powerful marketing channel for coaches
(02:28) Podcast creates a high level of intimacy with your audience
(04:37) The 5 most common mistakes and how to fix them
(04:49) Mistake #1: No unique premise
(06:33) Mistake #2: You don’t know who your audience is
(07:06) The perfect listener framework
(08:10) Mistake #3: You’re not being real—ditch the radio voice
(10:59) Why your struggles are your most magnetic stories
(11:43) Mistake #4: You're not optimizing your podcast description
(12:20) How to use Apple’s 4,000-character limit to boost SEO and visibility
(15:00) Mistake #5: You have no launch plan
(16:49) The 300-person “wedding list” strategy for launch
(20:25) Bonus Tip: Consistency is the ultimate game-changer

Who This Episode is For:

Coaches, consultants, and course creators with a podcast that’s underperforming
Anyone thinking of launching a podcast in the next 6 months
Entrepreneurs using content but struggling to generate high-ticket leads
Experts who want to build trust and grow an audience without paid ads

Why You Should Listen:

This episode is a free masterclass for which most podcast consultants charge thousands. Whether you are new or seasoned, if you want your podcast to drive business, you need to hear this. One tweak from Darrin’s list could change everything.

Need help launching or fixing your podcast?
DM Darrin Bentley on his social media accounts for support.

Instagram: https://www.instagram.com/iamdarrinbentley/
Facebook: https://www.facebook.com/iamdarrinbentley/
LinkedIn: https://www.linkedin.com/in/darrinbentley/

Ready to build a high-converting podcast?
Apply for Coaching Inc.’s elite mastermind at CoachingInc.com and learn from the best.

CIP - S2 - 029 - The Moment That Could Have Crushed Tom Krol (And What He Did Instead)

Mon, 16 Jun 2025 00:00:00 -0400

What happens when everything you’ve built—your audience, reach, and marketing—vanishes overnight?

In this powerful solo episode, Tom Krol opens up about a real-time challenge that would have ended most businesses: losing access to his entire Facebook account after 11+ years. But instead of crumbling, Tom pivots fast and shows you what it means to be a professional entrepreneur.

If you ever relied too heavily on one platform or strategy, this episode will shake you up, ground you, and help you build a resilient business.

You'll Learn How To:

Respond to setbacks with power and speed
Diversify your lead gen beyond one platform
Make fast decisions under pressure
Implement the “Progress, Not Perfection” mindset in chaos
Rebuild better with real gratitude and long-term thinking

What You'll Learn in This Episode:

(02:20) Tom’s entire Facebook account disappears after 11 years
(03:40) Why this is good news—and a lesson in resilience
(04:02) The power of your network in a crisis
(05:13) The move to Instagram and LinkedIn (and how he does it)
(10:36) What the life of an entrepreneur is
(13:19) Perspective: Your setbacks are opportunities to be better
(14:09) The game of entrepreneurship is money management
(15:42) Profit First principles to weather any storm
(17:36) Contagious enthusiasm: Why joy and grit win every time

Who This Episode is For:

Coaches who feel too dependent on a single platform
Entrepreneurs who want to build real resilience
Creators or marketers going through a major pivot
Anyone who feels like they just lost it all

Why You Should Listen:

This is a real story, not a highlight reel. If you want to know what separates amateurs from pros—it is this. The ability to adapt, stay calm, and rebuild smarter. Learn what Tom did and how you can turn setbacks into momentum.

Follow Tom Krol here:

Tom Krol Facebook
Tom Krol Instagram
Tom Krol LinkedIn
Coaching Inc Website: https://coachinginc.com/

Follow Jon here:

Jon Bentley Instagram

Follow Anthony here:

Anthony Simonie LinkedIn

CIP - S2 - 028 - From the Ground Up - How Top Coaches Rebuild Smarter and Stronger with Rotty Garcilazo

Thu, 12 Jun 2025 00:00:00 -0400

In this episode, Tom sits down with Rotty Garcilazo, one of the top rehabbing coaches in the country, for a raw and inspiring look at how to reset, rebuild, and rise even stronger.

From burning out after 37 boot camps to launching an AI-powered academy, Rotty shares exactly how he builds his coaching business for the future—smarter, leaner, and more scalable.

Whether you are in real estate, construction, or any kind of coaching, this episode is filled with street-level insights and practical systems to grow without grinding yourself into the ground. Listen and enjoy the show!

You'll Learn How To:

Start a coaching business from scratch (even with no audience)
Use social media and storytelling to attract your first clients
Build a “done-with-you” consulting offer that sells
Add AI to your coaching program without being technical
Rebuild your business for scale, sanity, and sustainability

What You'll Learn in This Episode:

(05:30) How Rotty started coaching using just Facebook videos
(09:31) The $5K–$10K offer that launched his first coaching program
(11:32) What is a rehabber?
(13:04) Branding "Flip That Sh*t" and learning to package offers
(14:33) Running his first $997 boot camp and what worked
(17:34) From technician to teacher: How to transition from doing to coaching
(22:09) Burnout, course correction, and a second launch
(23:12) Business is not a hobby; Flipping is not a hobby
(24:54) Building and integrating Rotty AI into his coaching model
(27:19) The new Rotty Rehab Academy: $2.97/month with 24/7 AI access
(30:07) Turning boot camps into massive mastermind

Who This Episode is For:

Coaches looking to pivot or rebuild their business
Construction experts, GCs, or rehabbers wanting to scale their skills
Entrepreneurs who have been burned out and want a smarter model
Anyone interested in combining AI and coaching
Builders who want to turn what they do into something they teach

Why You Should Listen:

This isn’t theory—it’s real business building from the trenches. If you have ever felt burned out, stuck, or unsure how to scale what you know, Rotty shows you how to rebuild stronger, smarter, and more aligned with who you are. With a bold mix of grit, tech, and strategy, this episode lays down a clear path for the modern coach.

Follow Rotty here:

CIP - S2 - 027 - What Every Coach Needs to Know About AI...Before It’s Too Late with Tom Krol

Mon, 09 Jun 2025 00:00:00 -0400

Is AI a threat to coaching—or the biggest opportunity in a generation? In this solo episode, Tom Krol delivers a straight-shooting roadmap on how coaches must adapt to artificial intelligence now or risk being left behind.

Whether you’ve been ignoring AI, dabbling in ChatGPT, or already experimenting with agents and automation, this episode will give you a clear understanding of what’s changing, what to do about it, and how to position yourself to win in a future already here.

You'll Learn How To:

Use AI to scale your coaching business, not sabotage it
Transition into models that AI can’t easily replace
Set up an “AI exploration” routine that keeps you competitive
Understand agents and how they’ll power your backend
Build a platform business that thrives in the AI age

What You'll Learn in This Episode:

(00:50) Why the resistance to AI—not AI itself—is the real threat
(03:44) AI capabilities are tremendous
(04:57) Some things AI can't replace easily
(05:47) The mastermind model: a human-centered moat around your business
(09:25) How to train yourself in AI, even with no technical background
(10:28) The coming AI revolution (bigger than the internet or mobile phones)
(12:41) Your involvement in AI is critical, meaningful, and can make a bigger impact
(15:48) How AI is changing the landscape in coaching

Who This Episode is For:

Coaches and consultants wondering how AI will affect their business
Business owners who want to stay relevant and competitive
Course creators or community leaders worried about tech disruption
Anyone who’s heard the AI buzz but needs clarity on action steps

Why You Should Listen:

This episode isn’t about AI hype. It’s about urgency. AI is already reshaping the coaching industry—and it’s not waiting for you to catch up. If you’re serious about growing your business, protecting your income, and leading in this next era, this episode is a must-listen.

Mastermind coaches who struggle to attract the right people
Team leader who wants to help people get the outcomes they want
People who plan to launch a mastermind

Why You Should Listen:

If you want to launch a high-impact mastermind or someone who struggles with attracting the right people to their team, this episode will provide you with the right insights and knowledge on how to get started and do it right.

Want to future-proof your coaching business?

Apply to join Tom's Mastermind at coachingInc.com and learn directly from the best in the industry.

Get free access to Francis Ablola’'s AI training in Orlando by using the keyword “coach” at checkout.

CIP - S2 - 026 - How to Write a Book That Gets Clients (Not Just Compliments) with Shanda Trofe

Thu, 05 Jun 2025 00:00:00 -0400

Thinking about writing a book to build your brand or scale your coaching business, but are overwhelmed with where to start? In this powerful episode, Tom sits down with USA Today and Wall Street Journal bestselling author Shanda Trofe, founder of Transcendent Publishing and the strategist behind over 700 #1 bestselling books.

Shanda breaks down the exact process behind writing a nonfiction book that sells your coaching, consulting, or course programs. Whether you are a first-time author or have written a book that didn’t convert, this episode is packed with practical, proven strategies to help you get results.

You'll Learn How To:

Structure your book to hook readers from page one
Use storytelling to build deep trust with your audience
Turn a book into a lead-generating machine
Avoid common mistakes that keep books from selling
Launch a book the right way to hit bestseller status

What You'll Learn in This Episode:

(04:17) How did Shanda get started working with coaches and course creators
(06:28) The emotional connection every powerful book needs
(08:06) How to use your origin story to create trust
(12:32) Creating a story to hook your readers and pull them in
(14:02) Give away as much value as possible
(17:10) How long your book should be (and why it matters)
(18:39) Hardcover vs. paperback and how to use them strategically
(22:35) Things to do upon entering the editing process
(27:20) The art of formatting
(29:43) How to do a book launch?
(31:11) Compiling a review team
(34:15) What would my ideal reader be putting into the Amazon search bar?
(42:28) The writing sprint trick to unlock creativity fast

Who This Episode is For:

Coaches, consultants, and course creators are ready to grow their authority
First-time authors unsure where to start
Entrepreneurs with a message and a mission but no writing roadmap
Anyone who has written a book but didn’t see real business results

Why You Should Listen:

If you are serious about using your book to build your brand, attract your ideal clients, and create an asset that brings in leads forever — this is the blueprint. Shanda pulls back the curtain on what it takes to write, publish, and launch a book that moves the needle in your business.

Follow Shanda here:

Website: https://www.transcendentpublishing.com/

CIP - S2 - 025 - Stop Trying to Get Rich Without Becoming the Person Who Earns It with Tom Krol

Mon, 02 Jun 2025 00:00:00 -0400

What if chasing wealth is keeping you from becoming wealthy? In this powerful solo episode, Tom Krol reveals why true success and wealth don’t come from hustle, strategy, or even talent—but from becoming the kind of person who earns them. With raw honesty and real-world wisdom, Tom shares his morning rituals, mindset shifts, and why most entrepreneurs stay stuck. If you've ever felt like you're working hard but not moving forward, this is your wake-up call.

You’ll Learn How To:

Start each day with revenue-producing actions
Define success and wealth with internal clarity
Use reading and prayer to rewire your mindset
Build grit and mental discipline through daily habits

What You’ll Learn in This Episode

(02:13) Tom shares how rising naturally at 4:45 AM changed his life.
(03:40) Defines success as alignment to your ideal, and wealth as having options.
(06:01) 88 principles guide decisions, revenue comes first
(08:21) He discusses selling $75K worth of mastermind seats in 2 days.
(09:08) He recommends starting your day reading, not scrolling.
(13:37) Start with prayer, enemies before children
(15:15) Tom shares how reciprocity led to strong partnerships.
(17:10) True gratitude shows in how you use strength to serve.

Who This Episode Is For:

Entrepreneurs stuck in hustle without fulfillment
Coaches wanting to level up their mindset and results
Aspiring business owners looking for clarity and traction
Listeners ready to stop chasing and start becoming

Why You Should Listen:

Tom Krol delivers a high-impact breakdown of the real difference between amateurs and professionals. He unveils how foundational habits, prayer, and purpose—not more work—unlock lasting success. If you're ready to shift from chasing to creating, this is the episode.

Tom Krol's 21 Must Read Books For Entrepreneurs- https://coachinginc.com/21books/

CIP - S2 - 024 - Burnt Out, Broke, and Rebuilding - Here’s the Blueprint That Works with Tom Krol

Thu, 29 May 2025 00:00:00 -0400

Feeling burnt out, broke, or stuck restarting your coaching business? What if the key to rebuilding isn’t more tools or teams, but a simple, proven blueprint that actually works? In this episode, Tom Krol breaks down exactly how coaches can bounce back after losing momentum, burnout, or bad decisions. This episode is packed with practical advice on rebuilding a sustainable coaching business and avoiding common comeback mistakes.

You’ll Learn How To:

Identify common mistakes coaches make when trying to bounce back
Focus on foundational revenue goals before scaling
Use organic strategies to indoctrinate your audience effectively
Build a step-by-step growth plan from $12K to $120K per month

What You’ll Learn In This Episode:

(00:45) Why many coaches lose confidence when business stops
(01:10) The biggest mistakes coaches make when trying to bounce back
(03:43) The truth about paid ads versus organic lead generation
(04:24) Why indoctrination takes 4 to 7 hours, not just touches
(05:44) The challenge of cold traffic from paid ads for coaches
(07:36) When and why to hire your first executive assistant
(08:33) Scaling beyond $40,000/month with a marketing person

Who This Episode Is For:

Coaches feeling burnt out and broke ready to rebuild
Coaches overwhelmed by complex marketing funnels and ads
Coaches stuck spinning wheels trying to regain momentum
Entrepreneurs wanting a simple, actionable business blueprint

Why You Should Listen

Tom shares real-world advice for restarting from scratch without expensive tools or complicated strategies. Whether you’re starting over or need clarity on your next steps, this blueprint will help you rebuild smarter, not harder.

Apply to Coaching Inc. Mastermind: https://coachinginc.com

Affordable CRM recommended by Tom: https://coachinginc.com/crm

CIP - S2 - 023 - These Rules Separate Broke Coaches from 6 and 7-Figure Earners with Tom Krol

Mon, 26 May 2025 00:00:00 -0400

Are you spending more time adjusting your logo than talking to buyers? In this eye-opening episode, Tom Krol reveals the exact principles that distinguish struggling coaches from those running six and seven-figure businesses. Discover the 88 essential rules every coach must follow, starting with “Revenue in First Position.” Tom doesn’t just preach—he practices these income-producing activities daily.

You’ll Learn How To:

Put “Revenue First” and stop wasting time
Turn past clients into new sales quickly
Let one win multiply into more wins
Apply Tom Krol’s 88 proven business rules

What You’ll Learn in This Episode

(02:05) How Tom starts a high-revenue day
(04:54) Rule #1: Revenue in first position always
(05:38) Stop tweaking and start collecting revenue now
(09:03) Rule #14: Reach out to past clients today
(15:07) Rule #21: Let success lead to more success
(14:08) Key revenue rules from #3 to #10: hiring, net worth, feedback, focus metrics
(16:05) Apply to Coaching Inc. for real transformation
(17:45) Nashville mastermind preview with top coaches

Who This Episode Is For:

Coaches stuck at inconsistent income levels
Course creators struggling to scale
Consultants ready for a full pipeline
Entrepreneurs chasing clarity over complexity

Why You Should Listen:

If you’ve ever spent hours on branding instead of sales, this episode is your wake-up call. Tom’s tactical breakdown will help you stop “feeling busy” and start generating actual income. Plus, he shares how successful coaches create momentum through discipline, focus, and revenue-generating habits.

Apply to Coaching Inc. Mastermind: https://coachinginc.com

CIP - S2 - 022 - What the Top 1% Know About Authentic Success (That No One Teaches) with Orrin Woodward

Thu, 22 May 2025 00:00:00 -0400

What if the real secret to success isn’t tactics or hustle—but being truly authentic? In this episode, Tom Krol interviews Orrin Woodward, a top 1% entrepreneur and leadership expert, who reveals how authenticity, identity, and vision are the game changers nobody teaches. You’ll hear why most people fail by trying to imitate others instead of being themselves, and how to break free from limiting beliefs holding you back.

You’ll Learn How To:

Build authentic personal branding that resonates
Develop a powerful vision that drives momentum
Use the PDCA (Plan-Do-Check-Adjust) success process effectively
Master financial literacy, leadership, and leverage for growth

What You’ll Learn in This Episode:

(03:58) Tom introduces Orrin Woodward and his impact on coaching
(05:05) Why authenticity is the foundational key to success
(06:17) Common mistakes people make trying to fake authenticity
(07:23) How “massive imperfect action” beats waiting for perfection
(08:42) Defining identity and how it drives consistent success
(12:00) Using the PDCA loop: Plan, Do, Check, Adjust explained
(15:02) Creating a vision that becomes tomorrow’s reality today
(19:00) The importance of momentum for leadership and business growth
(21:48) Overcoming introversion and social anxiety in relationship building
(25:19) Orrin’s three L’s framework: Literacy, Leadership, Leverage
(29:10) Why scalable systems are essential for sustainable business
(31:55) Final thoughts on persistence and embracing the success process

Who This Episode Is For:

Coaches, consultants, and course creators
Mastermind leaders and personal development enthusiasts
Entrepreneurs aiming to scale with authenticity
Anyone wanting actionable principles for business success

Why You Should Listen

This episode breaks down complex success strategies into simple, practical steps grounded in authenticity and mindset shifts. Whether you’re struggling with identity, vision, or leadership, this episode provides clarity and motivation to transform your business and life.

Follow Orrin Woodward here:

Instagram: https://www.instagram.com/orrinwoodward/?hl=en
Website: https://www.orrinwoodward.com/

Apply to Coaching Inc. Mastermind: https://coachinginc.com

CIP - S2 - 021 - Need Revenue FAST - Do This First with Tom Krol

Mon, 19 May 2025 00:00:00 -0400

Are you spinning your wheels trying to grow your coaching business without seeing results? In this episode, Tom delivers exactly what struggling coaches, consultants, and course creators need — an immediate action plan to drive revenue within 7 days. Forget funnels and branding. Tom introduces “SPIRALS,” a framework of 10 organic, zero-cost tactics to attract leads, book clients, and build a six-figure business from scratch. No fluff. Just revenue-focused coaching gold.

You’ll Learn How to:

Implement the SPIRALS method to land clients fast
Use Facebook groups and podcasting for lead generation
Build credibility with reviews and social proof
Turn in-person events into business growth engines

What You’ll Learn in This Episode:

(01:50) Start earning revenue by removing fluff, overthinking, and procrastination."
(03:52) The SPIRALS method revealed: 10 organic ways to get paid
(04:39) S stands for Social media groups, use it to attract buyers
(07:20) P is for Podcast:Podcasting gives you leverage to get on other people’s shows.
(08:36) In-person meetings give you direct client feedback
(09:29) Use the PSO (Pain, Solution, Outcome) method to pitch
(11:25) R stands for Reviews: “Ask for video reviews not ‘testimonials’.
(12:55) Affiliate: Get 20–30% deals with peers to grow your list and close sales.
(13:58) L is for List-building and daily live videos drive attention and sales.
(15:05) Stage one goal: reach $40K/month fast with organic strategies.
(17:05) Focus on fewer things—consistency, conversations, and client conversions win.

Who This Episode is For:

New and struggling coaches
Consultants needing clients now
Course creators without an audience
Anyone tired of waiting on “funnels” to work

Why You Should Listen:

Tom breaks down actionable, easy-to-execute strategies proven to generate immediate revenue — even if you have no tech, no brand, and no website. If you want cash flow now, this is your blueprint.

Apply to Coaching Inc. Mastermind: https://coachinginc.com

CIP - S2 - 020 - Why Most Coaches Stay Broke (And How to Never Be One of Them) with Bill Allen

Thu, 15 May 2025 00:00:00 -0400

Why do so many coaches pour their heart into the work but still stay broke? In this episode, Tom is with Bill Allen, a Navy veteran turned 7-figure coaching business owner, to unpack why passion alone doesn’t pay—and what actually does. Bill reveals how clarity, not hustle, drives results. You'll learn how to build irresistible offers, identify your perfect avatar, and set up systems that run without you. If you’re tired of chasing clients and ready for real income and freedom, don’t miss this one.

You’ll Learn How To:

Define your coaching avatar and stand out in any niche
Turn your personal story into an offer clients can’t ignore
Deliver transformation, not just content
Set boundaries and scale without burning out

What You’ll Learn in This Episode:

(02:14) Tom introduces Bill and shares how they met
(05:50) How coaches at different stages should think about growth
(06:48) How he went from student to CEO of a coaching company
(09:03) Why coaches need to be the radical in their market
(12:21) What most people miss about building offers that convert
(17:40) Three pillars every irresistible offer must include
(20:56) Why he refuses to do 1:1 calls no matter the price
(28:29) Turning your knowledge and experience into a scalable coaching business
(37:20) How to quickly get results for your clients to build trust and momentum
(39:30) The common mistake new coaches make and how to avoid it
(45:00) Crafting an offer: Why it’s not about selling products but creating transformation
(47:00) The strategy for engaging potential clients and building a relationship

Who This Episode is For:

Coaches stuck under $1M/year who want systems and clarity
Experts building a personal brand but struggling with traction
Business owners needing help turning knowledge into scalable offers
Anyone ready to grow without sacrificing time or values

Why You Should Listen:

If you’re still grinding without consistent growth, Bill offers a proven blueprint that’s helped hundreds of coaches scale fast. Whether you’re just starting or pivoting, you’ll walk away with the clarity and steps you need to stop guessing and start growing with purpose.

Follow Bill Allen here:

Instagram: @billallenrei
YouTube: Bill Allen REI

Apply to Coaching Inc. Mastermind: https://coachinginc.com

CIP - S2 - 019 - Why Every Coach Needs a Mastermind (If They Want to Win) with Tom Krol

Mon, 12 May 2025 00:00:00 -0400

Are you tired of building your coaching business alone — and wondering why momentum seems just out of reach? In this episode, Tom Krol unpacks how joining a mastermind can be the catalyst for explosive growth in your coaching business. Drawing on insights from the inaugural Coaching Inc. Mastermind Summit in Orlando, Tom reveals how connection, collaboration, and clear vision are the missing ingredients for coaches stuck in isolation. This episode is a goldmine of strategy, mindset shifts, and community-driven business principles.

You’ll Learn How To (Top 4):

Break free from overwhelm by connecting with the right peers
Create a clear and compelling vision that drives momentum
Avoid common distractions that sabotage revenue and focus
Leverage masterminds to accelerate clarity, confidence, and profits

What You’ll Learn in This Episode (Time-Stamped Highlights):

(01:56) Coaching Inc. Mastermind was built for collaboration and growth
(03:25) Why every mastermind member must be best in the world
(06:31) What happens when your focus is misaligned with sales
(08:11) You are Caesar, not Maximus — your job is to define Rome.
(09:18) Trait of successful coaches: contagious enthusiasm
(09:54) Distractions make money — that’s why they’re dangerous.
(11:34) Every single oar in your boat should move in the same direction.
(12:01) How iconic leaders build belief systems around their vision

Who This Episode is For:

Coaches, consultants, course creators, and community leaders
Entrepreneurs struggling with burnout, plateau, or isolation
Coaches building businesses through referrals and collaborations
Visionaries ready to scale and need clarity and support

Why You Should Listen:

Tom Krol shares real-world insights from top industry leaders at the Coaching Inc. Mastermind. You'll get a rare behind-the-scenes look into what’s working right now for high-performing coaches — and why building in community is no longer optional for sustainable success.

Apply to Coaching Inc. Mastermind: https://coachinginc.com

CIP - S2 - 018 - How David Randolph Prints Clients Daily Without Paid Ads (Steal This)

Thu, 08 May 2025 00:00:00 -0400

Are you struggling to attract clients consistently without breaking the bank on paid ads? In this episode, David Randolph, a former engineer turned real estate expert, reveals how he built a seven-figure coaching business using organic strategies that generate clients daily.

With his unique approach, David shows how to leverage Facebook groups, provide value through social media, and use his powerful Spiral Method to consistently attract leads and grow your business. David’s insights will challenge conventional marketing tactics and inspire you to grow your business in a sustainable, cost-effective way.

You’ll learn how to:

Attract clients through Facebook groups without paid ads
Implement the Spiral Method for consistent lead generation
Position yourself as the go-to expert in your niche
Document and share your journey to attract clients

What You’ll Learn in This Episode:

(02:20) What does David’s current coaching program look like?.
(04:15) How David transitioned from engineering to real estate coaching
(08:40) David’s proven framework for attracting clients daily
(11:24) How Facebook groups can become a client-generating machine
(12:40) How to grow your business by giving away knowledge freely
(16:30) The Spiral method: A step-by-step client attraction strategy
(24:00) The power of live events and in-person networking
(28:20) How to track your sales and improve your client conversion rates
(33:00) Scaling a coaching business without paid ads or funnels
(40:00) The role of community in sustaining business success
(42:00) How David stays connected with his clients and community
(43:30) Final advice on growing your coaching business without paid ads

Who This Episode is For:

Coaches
Course creators, and
Community leaders looking to scale their business without paid ads.

Why You Should Listen:

If you’re struggling with client acquisition or spending too much on ads, this episode will show you a more sustainable and cost-effective approach. David’s proven methods will help you build your business, attract consistent leads, and grow your coaching practice.

Follow David Randolph here:

Website:https://thedavidrandolph.com/
Facebook: https://www.facebook.com/thedavidrandolph/?_rdc=2&_rdr#
LinkedIn: https://www.linkedin.com/in/david-randolph-iii-0b161a198

CIP - S2 - 017 - The Client-Filtering Funnel That Fills Your Calendar (Without Wasting Your Time) with Chris Miles

Mon, 05 May 2025 00:00:00 -0400

Are you frustrated with chasing clients who don’t convert or waste your time? In this episode, Chris Miles, a passive income coach, reveals his secret system for attracting high-quality clients and filling his calendar without spending time on tire kickers. He shares the exact client-filtering funnel and marketing strategies that have fueled his success, generating 90% of his business from just one marketing channel. If you’re ready to streamline your client acquisition process and see results, this episode is packed with practical insights.

You’ll Learn How To:

Use an inverted funnel to attract high-quality clients
Pre-qualify leads using a passive income calculator
Optimize your marketing strategies for client attraction
Implement a pricing strategy for business growth

Who This Episode Is For:

Consultants, and service-based entrepreneurs
Coaches who struggle with attracting the right clients
Entrepreneurs looking for systems that save time

Why You Should Listen:

Chris Miles reveals the systems that helped him achieve financial freedom, retire twice, and create a scalable coaching business. If you want to stop chasing leads and attract clients who are committed and ready to invest, this episode is a must-listen.

What You’ll Learn in This Episode:

(01:47) How to unlock money locked in investments
(04:05) Importance of clear messaging to attract clients
(06:20) How passive income works in the real estate industry
(08:10) The five-stage process for financial freedom in coaching
(12:25) How podcasts and YouTube drive consistent business
(16:30) Pre-qualifying leads through the passive income calculator
(22:30) Why building a sales funnel simplifies client acquisition
(25:00) How the inverted funnel targets high-quality leads
(27:30) Pricing strategies that align with your business model
(29:20) Avoiding mistakes that lead to inconsistent revenue
(31:20) Why clarity and focus in business can increase revenue significantly
(33:00) How to leverage partnerships for long-term growth
(34:20) Why Chris recommends simplifying your business strategy for success

Who This Episode is For:

Coaches, consultants, and service-based entrepreneurs
Individuals struggling with lead generation or dealing with inconsistent income
Those looking to optimize their client-acquisition process and build a sustainable business model

Why You Should Listen:

Chris reveals his sales strategies and how a simple, streamlined approach can grow your business without wasting time. By applying Chris’s methods, you’ll learn how to stop chasing bad leads and focus on growing your business with high-quality clients.

Follow Chris Miles here:

Website: https://moneyripples.com/
Podcast:https://moneyripples.com/podcast-2/
Instagram: https://www.instagram.com/chriscmiles/
LinkedIn: https://www.linkedin.com/in/chriscmiles/

CIP - S2 - 016 - How to Build a Million-Dollar Mastermind from Scratch with Adam Whitney

Thu, 01 May 2025 00:00:00 -0400

What if the fastest way to scale your business wasn’t another funnel, ad, or cold email—but building a room people pay to be in? In this episode, Adam Whitney breaks down how he grew 7 Figure Flipping from an idea into a multi-million-dollar mastermind community. You’ll hear exactly how he attracts the right people, delivers game-changing value, and creates a business model that funds itself through live events and long-term member success.

You’ll learn how to:

Build a mastermind from the ground up
Attract the right members without paid ads
Convert attendees with high-impact live events
Create time-to-connection and time-to-value systems
Use military-based experiential learning to coach better

What You’ll Learn in This Episode (Timestamps):

(02:05) From Marine Corps to CEO of 7 Figure Flipping
(03:00) Why giving without expectation creates career breakthroughs
(05:24) How the 7 Figure Flipping mastermind is structured
(07:00) Pricing tiers and who each level serves best
(08:43) Role of community, coaching, and fulfillment events
(10:00) Why they train members like Marines using simulators
(12:40) Building a client pipeline through podcasting
(16:00) Comparing ROI between live vs. virtual events
(18:00) When and how they pitch the offer during 3-day events
(20:10) Onboarding strategies: Time-to-Connection & Time-to-Value
(27:30) Coaching mindset: creating belief through quick wins
(33:20) Final thoughts on why belief drives growth

Who This Episode is For:

coaches
consultants
real estate investors
anyone building or growing a paid community or mastermind program.

Why You Should Listen:

If you want to build a high-revenue coaching business, this episode gives you tested tactics, conversion strategies, and leadership tools from someone who's done it all.

Follow Adam Whitney here:

Website: https://www.7figureflipping.com/

Instagram: https://www.instagram.com/officialadamwhitney/?hl=en

Facebook: https://www.facebook.com/adam.rei.98/

Youtube: https://www.youtube.com/@officialadamwhitney

Resources:

Sage Events (by Bari Baumgardner): sageeventmanagement.com

CIP - S2 - 015 - The Introvert’s Advantage - How to Sell More by Saying Less with Claude Diamond

Mon, 28 Apr 2025 00:00:00 -0400

Think closing sales means being aggressive, flashy, or scripted? Think again. In this episode Tom Krol welcomes Claude Diamond known for his no-pressure “GUTS Sales Method.” Together, they challenge the outdated scripts and reveal a more human, results-driven way to sell. No funnels, no fluff, just real conversations that convert. If you're tired of pushy tactics, this is the episode for you.

You’ll Learn How to

Sell as an introvert by using the power of conversation
Implement the GUTS system for better sales results
Handle buyer objections before they even arise
Build rapport with clients without pressure or scripts
Use simple, effective techniques to achieve 10k+ months

What You’ll Learn in This Episode

(01:50) Claude shares why he hated sales and wasn't making money.
(04:12) Why your sales struggles may not be about your product.
(07:25) How introverts can excel in sales more than extroverts.
(09:39) The power of listening and asking the right questions.
(12:05) How one shift in your sales approach can unlock 10k months.
(15:18) Claude talks about how to attract clients by just talking.
(18:47) The four common objections every buyer has and how to handle them.
(21:33) Why scripts aren’t as important as understanding human interaction.
(24:10) How to give away your expertise and still get paid.
(27:01) Why focusing on one call is better than multiple.
(30:27) The importance of nurturing relationships in your sales process.
(33:05) Why confidence is crucial, even for introverts, when selling.
(35:47) How you can sell more by being authentic and not pushy.
(38:23) Claude wraps up with his advice on getting started in sales.

Who This Episode is For:

Anyone in sales, coaching, or consulting who feels frustrated by traditional sales methods.
Introverts who want to learn how to sell without using high-pressure tactics.
Individuals looking for actionable advice to succeed in authentic sales.

Why You Should Listen:

This episode provides a valuable playbook for introverts to succeed in sales without relying on aggressive strategies. Don't miss out on Claude's tips to take your sales game to the next level!

Follow Claude Diamond here:

Website: https://www.claudediamond.com/
Linked: https://www.linkedin.com/in/claudediamond/
Instagram: https://www.instagram.com/claudediamond/
Facebook: https://www.facebook.com/ClaudeDiamond
Youtube: https://www.youtube.com/c/ClaudeDiamond

CIP - S2 - 014 - Stop Selling, Start Connecting - How to Build a Community That Actually Buys from You with Megan Huber

Thu, 24 Apr 2025 00:00:00 -0400

Are you struggling to attract the right clients despite all your online efforts? You’re posting, engaging, and sharing content, but it feels like you're still not making real connections. In this episode, Megan Huber, an expert in community-building, shares actionable strategies for turning Facebook groups into thriving communities of engaged and loyal clients. Discover how to create meaningful relationships, build trust, and grow an audience that not only loves your brand but is eager to buy from you.

You’ll Learn How To:

Build a community that attracts and nurtures your ideal clients.
Use Facebook to organically grow and promote your group.
Avoid burnout while converting followers into paying clients.
Effectively build trust and engage your audience.

What You’ll Learn in This Episode

(01:47) How to touch new members within the first few minutes.
(03:25) The importance of showing up consistently to build trust.
(05:05) Why relationship management is crucial for long-term success.
(06:50) Megan’s definition of community and its role in business growth.
(09:15) Merging free and paid communities for maximum engagement.
(11:30) How Facebook groups foster organic growth and high engagement.
(13:40) Building trust through consistent and valuable interactions.
(16:02) What to include in Facebook group questions for better pre-qualification.
(18:15) Why you should always get email addresses when joining a group.
(21:00) Proximity in community building, how much access should you offer?
(23:55) Why hosting weekly live shows is essential for engagement.
(26:20) Managing Facebook group boundaries while offering real value.
(29:15) The power of simplicity: scaling business using tools and community.

Who This Episode is For:

Coaches, course creators, and consultants
Business owners looking to build a dedicated community
Entrepreneurs interested in increasing customer retention

Why You Should Listen:

If you're feeling frustrated by the lack of traction despite your efforts, this episode will provide actionable strategies to turn your community into a loyal group of clients.

Follow Megan here:

Facebook: https://www.facebook.com/megan.j.huber
Facebook Group: https://www.facebook.com/groups/structuredfreedomforcoaches/
Website: https://meganjohnsonhuber.com/
Instagram: https://www.instagram.com/meganlynnhuber/

Tom Krol's

21 Must Read Books For Entrepreneurs

CIP - S2 - 013 - The Power of Storytelling in Coaching, Community, and Conversion with Cody Jefferson

Mon, 21 Apr 2025 00:00:00 -0400

There are a lot of people in the coaching space who want to start building a mastermind. The first question they've got to ask is, "How do you start from scratch?" Cody Jefferson, a guy who has built some of the most successful masterminds in the country, answers this question. In this episode, he talks about the things that work and don't work in a mastermind, marketing yourself and attracting audiences organically, and how to tell stories that sell. Listen and enjoy the show!

You'll Learn How To:

Build a mastermind from scratch
Market yourself like a rockstar in a podcast
Tell stories that sell
Organically get audiences without spending a dime

What You'll Learn in This Episode

(02:39) Join a mastermind and see how it runs
(04:53) First rule in creating a mastermind: Get an audience
(07:59) A way to build an audience
(09:44) The importance of having a podcast
(12:55) Everybody has a story and a belief system
(15:37) Specific methodology in starting a mastermind
(17:58) Start organizing your content
(23:40) Building your community through Facebook
(28:36) What is the unique selling proposition?
(30:48) Different interviews, same point, but different stories
(34:26) Recalibrating belief system
(43:33) Who you are has always been enough

Who This Episode is For:

People in the coaching space who want to start building a mastermind from scratch
Coaches and leaders who want to create high-impact and high-income masterminds
Course creators who want to master storytelling

Why You Should Listen:

Suppose you want to build a mastermind and organically attract an audience. In that case, you must know the importance and power of storytelling through podcasts, social media content, and other platforms. This episode will give you practical tips on how to start from scratch and create a mastermind by building an audience, creating content, and telling your story.

Follow Cody here:

Cody Website: https://codyjefferson.com/
Four Rooms Mastermind: https://fourroomsmastermind.com/

CIP - S2 - 012 - Book + AI = Free Leads for Life (Lyndsey Merryman Explains How)

Thu, 17 Apr 2025 00:00:00 -0400

Ever feel like you should write a book, but just the idea of sitting down to do it feels overwhelming, time-consuming, or confusing? What if you could write a book and knock it out in a single day, and have it generate leads for you on autopilot forever? In this episode, Lyndsey Merryman, who's been selling online for over 20 years, now breaks down her exact process and frameworks for writing a high-converting book in just one day using AI. In this episode, she talks about how to write a book that sells, how to get on the bestseller list, and how to do it using AI. Listen and enjoy the show!

You'll learn how to:

Train AI to sound just like you.
Craft titles that attract your perfect clients
Write in a way that hits the pain points, desires, and goals that your audience already has.
Identify the biggest mistakes most authors make
Create sales and marketing assets that work 24/7

What You'll Learn in This Episode

(04:00) Writing a high-converting book
(06:30) Recommended AI for writing a book
(08:28) Creating an avatar profile in ChatGPT that matches you
(10:56) Start with a striking title and cover
(12:19) Outline the chapters based on that title
(15:30) Provide steps in your book disguised as storytelling
(19:15) Each chapter should have a different story
(20:22) What is a soft CTA in a book?
(25:38) Lyndsey's advice for people starting to write a book
(27:42) Her two favorite AI tools

Who This Episode is For:

Aspiring authors who want to write a book that sells
Authors who want to maximize AI to create best-selling books

Why You Should Listen:

If you are an aspiring author who wants to create a high-converting book or someone who wants to maximize the potential of AI in writing high-quality content, this episode will give you the best insights and knowledge from an expert who has been in the field for 20 years.

Follow Lindsey here:

Lyndsey's Website: https://authorbonuses.com/

CIP - S2 - 011 - The Secret to Running a High-Impact Coaching Mastermind with Patrick Precourt

Mon, 14 Apr 2025 00:00:00 -0400

Thinking about launching a mastermind or scaling the mastermind you already have, but struggling to attract the right people? On today's episode, Tom speaks with Patrick Precourt, a very successful real estate entrepreneur and performance coach who worked with some of the biggest names across different industries. Patrick has coached high-level entrepreneurs and now stepped into the MMA cage. In this episode, he talks about why many people struggle to build a successful Mastermind and what he does differently. Enjoy the show!

You'll learn how to:

Attract people to join your Coaching Mastermind
Get started creating a high-impact Coaching Mastermind
Distinguish a good failure and a lousy failure
Get committed to the goals that you set

What You'll Learn in This Episode

(03:12) You don't get longevity without having some foundational pieces in place
(05:56) Helping people get the outcomes they want by creating an environment conducive to their success
(06:39) Forcing people for referrals vs Attracting people into your space
(10:21) Managers' objective is to drive results; leaders are to grow people
(11:22) The level of humility of people affects how they grow
(13:43) How to get started in creating a Mastermind?
(16:12) Secrets to strive for freedom
(18:30) The misconception about 'failure'
(19:18) Failure by choice and failure by default
(22:50) Commitment to goals you create
(25:27) Don't let the circumstances dictate your results
(29:08) About the discovery process
(30:15) Your GPS doesn't work until you get moving

Who This Episode is For:

Mastermind coaches who struggle to attract the right people
Team leader who wants to help people get the outcomes they want
People who plan to launch a mastermind

Why You Should Listen:

Follow Patrick here:

Facebook: https://www.facebook.com/patrickprecourt/
Instagram: https://www.instagram.com/patrickprecourt
Website: https://www.patprecourtevents.com/

CIP - S2 - 010 - How to Get Your First 10 Coaching Clients... Without Ads with Keith Gillispie

Thu, 10 Apr 2025 00:00:00 -0400

Do you want to generate clients without spending thousands of dollars on paid ads? This episode is for you, as Keith Gillispie, a former Marine-turned real estate investor-turned software creator-turned coach, is going to talk about his military-based methodology for getting massive results for clients.

You'll learn how to:

Create software using YouTube, ChatGPT, and GrokAI for code.
Identify the dangers of scaling too fast in business.
Land your first 10 clients without spending a dime on ads.
Build a solid foundation of organic lead flow and organic traffic.

What You'll Learn in This Episode:

(02:21) Keith shares his story of how he started coaching
(03:00) How he started software as a solution to his problem
(09:57) Using ChatGPT01 and GrokAI to code and automate a rental analyzer
(11:54) Cost of running an application
(13:46) Reason why Ryan doesn't just give somebody a software
(16:18) Education, operating system, and support
(20:46) Setting up the software for his coaching clients
(22:03) How did you get your first 10 coaching clients?
(23:48) Building a solid foundation of organic lead flow and organic traffic
(25:52) Using Facebook groups to get clients
(29:19) Dos and don'ts, strategies, and recommendations using Facebook groups
(32:10) Keith's advice for people who are starting as coaches and mentors

Who This Episode is For

Someone who is just starting as a coach, consultant, course creator, or mentor
Coach who wants to build a six-figure business without dumping cash into ads
Entrepreneur who wasted time and money on tactics that just don't work

Why You Should Listen

If you want to know how to get clients without spending too much on Facebook ads and other useless tactics, Keith Gillispie provides useful experience on how he maximized Facebook groups, ChatGPT, and other social media platforms to get organic lead flow and traffic.

Follow Keith here:

LinkedIn: https://www.linkedin.com/in/keith-gillispie/
Website: https://playbook.reiautomated.io/

CIP - S2 - 009 - Why PayPal & Stripe Could Shut Your Business Down Overnight with Ryan Ellefsen

Mon, 07 Apr 2025 00:00:00 -0400

Are you trusting PayPal or Stripe to process your payments? If so, are you aware that one day they could freeze your funds without warning? This episode discusses the hidden risks of using these platforms, particularly for coaches and consultants. Ryan Ellefsen, who has helped finance big names like Tony Robbins, reveals why your payment processor might be the biggest threat to your business and how to protect yourself from disaster.

You’ll learn how to:

Identify risks with PayPal and Stripe.
Protect your business by setting up backup merchant accounts.
Minimize unnecessary payment processing fees.
Build strong relationships with banks to ensure smoother transactions.
Transition smoothly from beginner payment systems like Stripe.

What You’ll Learn in This Episode

(02:58) Ryan explains how PayPal froze their account with no warning.
(04:06) Why coaches and consultants are losing money without realizing it.
(05:21) The issue with Stripe for high-ticket business models.
(06:50) Stripe's hidden fees and how they hurt your business.
(08:35) The importance of having a backup merchant account.
(10:10) When to switch from Stripe to a more suitable processor.
(12:00) How a direct relationship with the bank can protect you.
(15:10) Why backup accounts are essential to business survival.
(17:30) The difference between gross profit and net profit in merchant services.
(19:40) How Stripe's pricing models don’t work for high-ticket offers.
(21:40) Why business owners need to understand their merchant accounts.
(24:20) The significance of reducing merchant fees for a healthier business.
(28:00) Ryan shares quick tips on reducing credit card processing costs.

Who This Episode is For

Coaches and consultants who use PayPal or Stripe.
Entrepreneurs looking to secure their payment systems.
Anyone interested in learning how to avoid financial pitfalls in business.

Why You Should Listen

If you're using PayPal or Stripe for high-ticket sales, you’re at risk of having your funds locked. Ryan Ellefsen provides insider knowledge on why these services may freeze your account and how to prevent it. This episode will help you avoid the mistakes that could cost your business thousands of dollars.

Follow Ryan here:

Linked: https://www.linkedin.com/in/ryanellefsen
Instagram: https://www.instagram.com/ellefsenryan/

For more information about the upcoming Coaching Inc. Summit on April 28th & 29th, 2025, check out the official event here: https://coachinginc.com/summit/ or email us at: info@coachinginc.com

CIP - S2 - 008 - How to Identify & Attract Your Perfect Client (Without Begging or Convincing) with Matt Porcaro

Thu, 03 Apr 2025 00:00:00 -0400

Imagine transforming your expertise into a thriving coaching business, where your first paying client isn’t a distant dream but a tangible reality. The key to unlocking this success lies in mastering a few simple strategies that fast-track your progress. In this episode, we’ll dive into exactly how you can get started and avoid common pitfalls along the way.

Matt Porcaro, a coach who specializes in first-time homebuyers and real estate investors, shares his blueprint for attracting ideal clients. He will walk you through his strategies, how to engage with them, and avoid costly mistakes that keep most coaches struggling.

You’ll Learn How To:

Identify where your first paying client is hiding
Avoid the common mistakes that keep coaches struggling
Find the best places to post content that attracts clients
Use organic marketing methods to find clients without ads
Create valuable content that turns followers into paying clients

What You’ll Learn in This Episode:

(01:34) How Matt started his coaching business without a brand.
(03:45) Matt shares his niche coaching model for first-time homebuyers.
(04:50) He discusses how the right mindset is key to client success.
(06:20) Why Matt believes giving value without expecting anything in return works.
(08:00) He explains how being passionate helps avoid burnout in coaching.
(09:40) Matt talks about the importance of consistent, organic posting.
(11:30) How posting daily content helped Matt gain an audience and followers.
(15:20) Matt describes how to teach in a highly niche market with limited awareness.
(17:05) The importance of solving a problem and creating solutions for clients.
(21:00) Matt shares tips on managing client expectations and delivering on promises.
(25:10) How creating engaging, organic content leads to attracting high-ticket clients.
(28:20) The biggest mistake coaches make and how to avoid it.
(30:40) The power of content marketing in attracting your perfect client.
(32:50) Matt explains how to scale your business once you've got the right systems in place.
(35:00) How Matt successfully balances passion and discipline in his business.

Who This Episode Is For:

Aspiring coaches looking to land their first paying client
Real estate investors and coaches looking to grow their audience
Entrepreneurs eager to learn how to attract clients without ads

Why You Should Listen:

If you're struggling to attract clients and want to build a sustainable coaching business, Matt shares the exact strategies that allowed him to succeed without spending money on ads or building a massive following.

Follow Matt here:

Website:https://www.the203kway.com/home
Instagram: https://www.instagram.com/the203kway/?hl=en
Youtube: https://www.youtube.com/channel/UCUWPmdFn5IxZiAbH0zMZcmw
Facebook: https://www.facebook.com/the203kway/

For more information about the upcoming Coaching Inc. Summit on April 28th & 29th, 2025, check out the official event here: https://coachinginc.com/summit/.

CIP - S2 - 007 - The Facebook Group Strategy That Made $150K in Sales with Chris Logan

Mon, 31 Mar 2025 00:00:00 -0400

What if you could tap into a goldmine of potential clients without spending a dime on ads or building a large following? Many business owners get lost in the hustle of creating endless content, hoping the algorithm will do the work for them. But what if there was a simpler, more effective way to attract clients—one that taps into an already existing audience eager for your services? In this episode Chris Logan shares his powerful strategy that made $150K in sales—all without spending on ads or even owning a Facebook group. Discover how Facebook groups can be the hidden goldmine for your coaching business.

You’ll learn how to:

Leverage Facebook groups to gain clients
Create valuable collaborations with group owners
Engage with potential clients without sounding salesy
Use simple live strategies to boost credibility
Close high-ticket coaching sales without ads

Who This Episode is For:

Coaches
Consultants
Course creators
Individuals looking to increase revenue
Those seeking new clients
People interested in leveraging Facebook groups for business growth

What You’ll Learn in This Episode:

(2:39) Chris explains how to secure your first deal in 90 days.
(3:36) Best real estate deals are not always found locally.
(4:03) Use Facebook groups to get clients without owning a group.
(5:37) Position yourself as a "generous expert" to build trust.
(7:05) Consistently answer questions to build trust in Facebook groups.
(09:00) Start small with 3-5 active Facebook groups for growth.
(09:51) Clean your Facebook network for improved engagement and reach.
(12:00) Chris went from no product to $150K using Facebook groups.
(14:15) Offer group owners a commission for promoting your services.
(17:15) Deliver daily Facebook lives addressing client objections and questions.
(20:10) Networking and live video build trust and expand reach effectively.
(22:54) Remove non-engaged people from your Facebook network to boost reach.

Why You Should Listen:

Chris shares a simple, actionable method to land clients, whether you're just starting or looking to scale. No big audience required—just follow this strategy to make impactful connections and drive sales.

For more information about the upcoming Coaching Inc. Summit on April 28th & 29th, 2025, check out the official event here: https://coachinginc.com/summit/.

CIP - S2 - 006 - Stop Posting. Start Selling. The Social Media Strategy That Works with Jen Way

Thu, 27 Mar 2025 00:00:00 -0400

Are you posting daily on social media and still not seeing the results you want? The secret to transforming your social media presence into a client-generating machine lies in the strategy, not the frequency of posts. In this episode, Jen Way reveals her proven system that leverages Facebook groups to attract the right clients without burning out or running ads. Discover the social media strategy that actually works—no more guesswork, just actionable steps to start selling today!

You’ll Learn How To:

Structure your social media to attract the right clients.
Engage in Facebook groups without coming across as salesy.
Turn interactions into revenue through authentic connections.
Develop repeatable responses that save time and build trust.
Leverage your network to grow your client base effortlessly.

What You’ll Learn in This Episode:

(02:38) Jen's focus on giving valuable advice, not pitching coaching.
(03:10) Successful social media clients aren’t lucky; they follow a strategic process.
(03:30) Jen's system turns Facebook groups into client-generating assets without ads.
(04:05) Networking and giving free value in communities, leading to new clients.
(05:20) The importance of participating in Facebook groups without self-promotion.
(06:40) Joining as many relevant Facebook groups as possible to help others.
(07:15) Jen answers questions, offering direct, actionable advice without promoting services.
(08:00) Focusing on adding value instead of selling within community groups.
(08:30) Joining Facebook groups with active discussions leads to better opportunities for help.
(10:00) Saving frequently used responses in a database for efficiency in answering.
(11:00) Specific, actionable advice and avoiding overly cryptic responses.
(13:10) Building a professional Facebook page with contact info and consistent posts.
(14:00) Increasing organic reach through daily content and live streams on Facebook.
(16:40) Network is the most valuable asset; connections lead to new opportunities.
(28:00) The power of giving away valuable content to build trust and attract clients.

Who This Episode is For:

Coaches, consultants, and entrepreneurs struggling to gain clients through social media.
Marketers and social media managers looking to boost client engagement.
Anyone interested in learning practical strategies to build authentic connections.
Listeners looking to master organic client acquisition.

Why You Should Listen:

This episode challenges the conventional wisdom of constant posting and reveals why strategic interaction in Facebook groups outperforms any content schedule. Jen Way’s practical insights and real-world examples will give you a step-by-step roadmap to turn your social media presence into a profit-making tool.

For more information about the upcoming Coaching Inc. Summit on April 28th & 29th, 2025, check out the official event here: https://coachinginc.com/summit/.

CIP - S2 - 005 - Why No One Is Buying From You (And How to Fix It With Storytelling) with Fraser Bayley

Mon, 24 Mar 2025 02:00:00 -0400

What does an appealing life look like? How can we make our own life that appealing? What things will fill up my life and make me feel complete?

In this episode, Fraser Bayley, a master of selling, talks about the art of telling a story, the mistakes most people do in selling, and how to craft messages that attract clients like a magnet. Tons of value in this interview, so listen and enjoy the show!

You’ll Learn How To:

Master the art of storytelling when selling a product
Craft messaging that attracts clients like a magnet
Articulating a good message
Think of creative ways of storytelling

What You’ll Learn In this Episode:

(05:48) Articulating a good message
(07:41) Creative ways of storytelling
(08:09) His unique selling proposition
(14:42) Fraser talks about himself
(17:15) Concluding the story
(23:10) The importance of being healthy more than a good business
(25:42) Discipline vs Passion
(28:21) What does an appealing life look like?
(32:53) Walking through an ascension model
(37:25) Connect with Fraser Bayley

Who This Episode is For:

Business owners who want to be masters of selling.
Entrepreneurs who want to learn creative ways of storytelling.
Listeners who are in the field of coaching, fitness, and health.

Why You Should Listen:

Fraser Bayley is an industry-leading nutritionist to the top 1%. He has coached & mentored the likes of famous American Idol Musician Chris Daughtry, to successful entrepreneurs such as Tim Bratz and Mark Evans, and he became a master at selling because he understood one thing: People don't buy products, they buy stories. His words are definitely valuable!

Connect with Fraser:

Instagram: https://www.instagram.com/fraserbayley
Facebook: https://www.facebook.com/fraser.bayley
Website: www.superhumanjourney.com

CIP - S2 - 004 - The Secret Selling Framework Every 7-Figure Coach Uses (But Won’t Tell You) with Joseph Aaron

Thu, 20 Mar 2025 00:00:00 -0400

Why do some coaches make millions while others struggle to get noticed? What’s the secret behind successful coaches and course creators consistently making a huge impact? In this episode, Joseph Aaron shares the system that the top 7-figure coaches use to turn their messaging into a high-profit machine. From crafting the right words to leveraging psychological triggers, Joseph reveals the framework that can elevate your coaching business.

You’ll Learn How To:

Master the messaging that converts.
Use storytelling to sell like a pro.
Skip years of audience-building.
Leverage psychological triggers used by top brands.
Create a seven-figure sales framework in your coaching business.

What You’ll Learn In this Episode:

(03:33) Joseph discusses his transformation from broke to successful.
(04:21) Messaging is the foundation for coaching business success.
(06:30) The key to success lies in the right messaging framework.
(08:44) Storytelling creates deeper connections and drives sales.
(09:00) First principle for success: focus on the right messaging.
(10:21) A framework is essential for clear and persuasive messaging.
(11:11) Using storytelling effectively engages potential clients.
(13:17) The 'multiply method' helps grow your coaching business.
(13:28) Use the ‘desire sandwich’ to enhance your sales message.
(14:25) Buying attention is a powerful strategy to build audiences.
(16:40) A tailored message increases the effectiveness of sales.
(18:55) Psychological triggers play a huge role in sales messaging.
(21:20) Proper structure enhances clarity and effectiveness of your message.
(23:34) Feedback is critical to refine your messaging approach.
(26:01) Learn from failures and adjust your strategies.
(32:15) Joseph shares insights from his book “Million Dollar Speaker.”
(35:48) Hosting events can help scale your coaching business.
(38:12) One impactful event can drive business growth.
(40:02) Use media content to expand your business reach.

Who This Episode is For:

Coaches looking to scale their businesses.
Course creators who want to increase sales.
Entrepreneurs interested in mastering the art of storytelling.
Anyone in the coaching or speaking industry who wants to amplify their impact and income.

Why You Should Listen:

Joseph Aaron, from struggling and broke to building a multi-million-dollar coaching empire, shares his blueprint for success. If you’re serious about taking your coaching business to the next level, this episode is packed with actionable advice

Connect with Aaron:

Email: joe@multiplyinc.com.
Instagram: https://www.instagram.com/josephaaronofficial/reels/

CIP - S2 - 003 - The Fastest Way to Start ANYTHING (Most People Get This Wrong) with Ken Joslin

Mon, 17 Mar 2025 00:00:00 -0400

What if the thing holding you back isn’t time, money, or talent—but the people around you? In this episode our host Tom Krol is with Ken Joslin, CEO of the GSD Collective & the CREATE Conference, to discuss the fastest way to start anything. As the leader of the #1 Faith-Based Entrepreneurial Mastermind & Conference in America, Ken helps entrepreneurs align their faith, business, and personal growth. A pastor turned mentor, he’s worked with John Maxwell, Ed Mylett, Grant Cardone, and more. If you're struggling to take action or feeling stuck, this conversation will change your perspective.

You’ll Learn How To:

Start anything fast—breaking through fear and overthinking.
Use proximity and relationships to level up every area of life.
Build a faith-centered business framework that lasts.
Cultivate grit and resilience as a CEO and entrepreneur.
Turn connections into exponential business opportunities.

What You’ll Learn in This Episode (Highlights with Timestamps):

(02:59) Why Ken thanks God daily and how ministry led to business
(04:03) From pastoring churches to top mortgage broker and real estate
(05:33) Meeting Grant Cardone and building the largest faith-based entrepreneur movement
(07:16) Core five framework: faith, health, relationships, business, finances
(10:01) If starting over, how would Ken approach building his empire today
(12:11) What "faith-based entrepreneur" really means—and why it’s broader than expected
(16:17) Proximity as a cheat code: why relationships are the key to growth
(18:33) Ken’s $150K story: how "just starting" beat everyone waiting for perfect
(22:20) Speed increases focus: why moving first clarifies everything
(27:41) Time, talent, and treasure—how to invest in relationships at a high level
(31:36) Thermostat vs. thermometer: Are you setting the temperature or adjusting to others?
(34:04) Putting a date on your first event and letting action guide strategy
(38:44) Why grit is the #1 trait of CEOs and how Ken practices it daily
(40:36) The two things that take you to the next level—relationship and information

Who This Episode is For:

Entrepreneurs ready to launch or scale.
Faith-based leaders navigating business and purpose.
Anyone struggling with taking action or "starting."
Those seeking authentic leadership and deeper networking strategies.
People who value personal growth in business and life.

Why You Should Listen:

If you’ve ever felt stuck, overanalyzing, or unsure of how to start a new chapter, build a business, or make important connections, this episode is your wake-up call. Ken's actionable strategies, real-life stories, and raw honesty cut through the noise and give you permission—and the roadmap—to just start and grow beyond limits.

Connect with Ken

Website: https://www.growstackdrive.com/
Instagram: https://www.instagram.com/kenjoslin
Linked: https://www.linkedin.com/in/ken-joslin-86812b197/
Facebook: https://www.facebook.com/realkenjoslin

CIP - S2 - 002 - The Secret to Selling High-Ticket Coaching (Even If You’re Just Starting) with Jason Lavender

Thu, 13 Mar 2025 00:00:00 -0400

What if the key to selling high-ticket coaching isn’t about fancy funnels, expensive ads, or years of experience? In this episode, Jason Lavender shares his journey from real estate to coaching, revealing how he built a thriving business by leveraging Facebook groups and organic client attraction. Host Tom Krol into Jason’s strategies, mindset shifts, and business model, uncovering how he turned conversations into conversions. If you’re looking for a fresh perspective on growing a coaching business, this episode is packed with insights.

You’ll Learn How To:

Start and monetize a Facebook group even as a beginner.
Build authority and trust that attracts high-paying clients.
Avoid costly partnership mistakes in coaching businesses.
Set pricing strategies for group mentorship and high-ticket offers.
Turn community building into consistent client acquisition.

What You’ll Learn in This Episode:

(02:24) How Jason started coaching from people always asking for help.
(04:03) Charging $99/month for mentorship and creating the first Facebook community group.
(05:00) Turning free real estate advice into a profitable membership model.
(06:32) Growing first coaching group to 36 members before pivoting approach.
(08:10) Partnering on real estate deals instead of only high-ticket coaching.
(10:00) Lesson learned: Never partner when hiring solves the problem better.
(12:00) Tom explains partnerships fail and why hiring is a safer business.
(14:38) Pivoting to $1,500 buy-in, $127 monthly for real partnerships.
(15:47) How meetups and dinners keep coaching members engaged and loyal.
(17:34) Why coaching others improves Jason’s real estate deal-making skills daily.
(18:40) Coaching works best when you genuinely care about client success.
(21:05) First step: create Facebook group, host meetups, serve generously.

Who This Episode is For:

New and aspiring coaches looking to sell high-ticket packages.
Course creators building mentorship communities.
Coaches struggling to scale their group coaching programs.
Entrepreneurs who want to turn knowledge into income.
Real estate professionals interested in mentorship and passive income.

Why You Should Listen:

This episode is a masterclass in organic client acquisition through authentic relationships. Jason shares his proven system for turning Facebook groups into cash machines, explains why most partnerships fail, and provides actionable insights on scaling coaching without high startup costs. If you’re tired of complicated funnels and want a real, simple system that works, don’t miss this.

Connect With Jason:

Website:https://jasonlavender.ai/

Instagram: https://www.instagram.com/jasonflipshouses

CIP - S2 - 001 - How to Get High-Ticket Clients to Say 'Yes' Every Time with Leif Meyerson

Mon, 10 Mar 2025 00:00:00 -0400

What’s the secret to closing high-ticket clients effortlessly? In this episode, Tom Krol is with Leif Meyerson, one of the top sales experts with 25+ years of experience in high-ticket sales, conversions, and sales psychology. Leif shares how he built confidence, overcame fear of rejection, and created a proven framework to close premium clients without sounding pushy or desperate. He also reveals the mindset and skill set needed to succeed while debunking common sales myths and mistakes.

You’ll Learn How To:

Develop a pre-call routine to improve sales consistency
Build authority and rapport effortlessly on sales calls
Use psychology-based sales techniques to close high-ticket deals
Structure a sales conversation with the 9-step Opponent Process Theory
Handle objections with the Helix method and increase conversions

What You’ll Learn in This Episode

(04:52) Leif Meyerson shares his sales background and experience in high-ticket sales
(07:09) Why sales psychology matters for closing high-ticket clients
(10:25) The importance of a pre-call routine and how it sets up success
(14:32) The 3 key elements of a powerful sales introduction
(19:15) How to establish authority and set the tone of a sales call
(24:42) Using the current and future state to guide the prospect to a decision
(29:18) How to uncover the client’s real pain points through active listening
(35:40) The 9-step Opponent Process Theory and how to apply it
(42:58) The Helix method: A foolproof way to handle objections
(49:12) When and how to introduce pricing without losing the sale
(53:40) The power of confidence and how certainty wins every time
(57:50) Final tips on scaling sales teams and when to hire help

Who This Episode is For:

Coaches, consultants, and entrepreneurs looking to increase high-ticket sales
Sales teams aiming to refine their closing strategies
Business owners who want a repeatable, scalable sales process

Why You Should Listen:

Leif Meyerson has helped sales teams scale from $3M to over $40M, working with industry giants and startups alike. His real-world-tested sales techniques ensure you’re not just selling but creating value-driven client relationships. This episode is a must-listen if you want a proven strategy for closing more clients without the hard sell.

Connect with Leif Meyerson

Website: thesalesfloorguy.com
LinkedIn: https://www.linkedin.com/in/leifmeyerson1982/

Resources:

Calendly

CIP 042: An 8-Step Framework to Achieve Massive Success in Your Business with Tom Krol

Thu, 06 Jun 2024 00:00:00 -0400

Join Tom Krol in this episode as he reveals his 8-step framework for achieving massive success in your coaching business.

From prioritizing tasks and evaluating hiring needs to aligning your goals with your projects, Tom offers practical insights to keep you on track. Tune in to discover how to gauge your project's impact, grow your revenue, and align your work with your passions...especially in today's changing business landscape.

Get ready for actionable tips to propel your journey towards financial freedom!

—————

Key Takeaways:

[0:39] Introduction

[1:12] Frameworks for you to use in order to pick one thing and grow it big

[2:30] Write down all your projects

[4:27] Focus more on fewer things

[5:47] Are you willing to hire a full-time person?

[6:05] Can that one thing exceed your financial goal?

[7:15] Is your project adding or subtracting from your energy?

[9:40] How much revenue is coming into your business?

[11:00] Is this project what you want, or are you addressing a need in the marketplace?

—————

Resources:

Check out www.coachinginc.com and turn your coaching passion into a thriving business!

CIP 041: How to Beat Entrepreneurial Chaos and Stay on Track for Success with Tom Krol

Mon, 03 Jun 2024 00:00:00 -0400

Running and growing a business can be overwhelming and stressful. If you're feeling the pressure, you're not alone. Tom Krol shares practical tips to help you stay calm and focused while steering your business to success.

Tune in to hear expert advice from Tom and learn how to navigate the challenges of entrepreneurship with confidence.

—————

Key Takeaways:

[0:48] Introduction

[1:07] Things to do when bringing on a new client

[1:40] How to assess where your client is and where they are going

[4:55] Have the courage to pick one destination

[6:20] Check those “ors” every single day

[6:57] Stop trading time and energy for money

[7:30] Do a “maybe someday” brain dump

[8:53] Have a personal financial goal

—————

Resources:

•The One Thing by Gary Keller

Check out www.coachinginc.com and turn your coaching passion into a thriving business!

CIP 040: Revealed - The Hidden Key to Scaling Your Business with Tom Krol

Thu, 30 May 2024 00:00:00 -0400

Struggling to break through that growth ceiling?

This episode is your cheat code to scaling your business!

You'll hear from Tom Krol, the guru who's helped countless entrepreneurs ditch the frustration and finally achieve explosive growth. Forget everything you thought you knew about limitations – Tom's gonna show you how to shatter them and skyrocket your success.

Don't just dream about growth – make it a reality! Tune in now and take your business to the next level!

—————

Key Takeaways:

[0:40] - Intro

[1:40] - How to solve your growth problem

[2:39] - We will never grow past certain things

[4:04] - Set a really big financial goal

[5:50] - You need to increase your business acumen

[7:01] - Who do you sell your product to?

[8:05] - What can you do to remove the things that are preventing growth?

[9:49] - 8 rules of marketing

—————

Resources:

•Two Weeks Notice by Amy Porterfield

Check out www.coachinginc.com and turn your coaching passion into a thriving business!

CIP 039: Master These 8 Metrics for Unstoppable Business Growth with Tom Krol

Mon, 27 May 2024 00:00:00 -0400

These 8 proven metrics are your armors to success…

Unlock the secrets to exploding sales, maximizing ROI, and achieving financial clarity. Tom Krol reveals the essential metrics every business owner needs to know to dominate the market.

Stop flying blind and start making data-driven decisions that propel your business forward. This episode is packed with practical insights to help you achieve unstoppable growth!

—————

Key Takeaways:

[0:47] Beginning of today’s episode

[4:04] The 8 numbers that you need to be tracking right now!

[4:55] Income

[5:23] How much of your personal net worth goes up and goes down?

[5:37] Total revenue

[5:58] What are your expenses?

[8:00] Marketing return of investments

[8:46] What are your conversion numbers?

[9:20] How much good news do you have?

[10:40] Be aware of your bank balances

—————

Resources:

Check out www.coachinginc.com and turn your coaching passion into a thriving business!

CIP 038: How Hiring Your First Executive Assistant Can Double Your Revenue with Tom Krol

Thu, 23 May 2024 00:00:00 -0400

Inbox overflowing? Calendar a mess? Worry no more! An executive assistant handles the nitty-gritty, keeping your schedule clear and your mind focused.

In this episode, Tom Krol reveals how an EA frees you up to focus on scaling your business, not spreadsheets. Double your revenue, not your workload… Get a free EA hiring guide just by listening to this podcast!

—————

Key Takeaways:

[0:52] Introduction

[1:05] Hire an executive assistant first

[2:19] An executive assistant gives us time

[3:40] One of the biggest mistakes that entrepreneurs do

[4:56] Your first hire should be local

[6:42] Get used to interviewing 2-3 people a week

[9:40] Start hiring when you start consistently making money

—————

Resources:

•CEO’s Secret Weapon

Check out www.coachinginc.com and turn your coaching passion into a thriving business!

CIP 037: How to Craft Webinars that Sell with Tom Krol

Mon, 20 May 2024 00:00:00 -0400

Tom Krol isn't just teaching webinars, he's cracking the code on turning them into sales machines! Stop the boring lectures and get into the art of crafting webinars that keep your audience hooked and ready to buy.

From understanding the "why" behind webinars to keeping the momentum going after the event, Tom will share secrets on:

When to hit your audience with a call to action for maximum impact.
How consistency is key to building a sales-generating webinar.
Keeping your audience engaged and excited about what's coming next.
Honing your talking points for presentations that resonate with your audience.

Get ready to skyrocket your sales with these proven tactics!

—————

Key Takeaways:

[0:48] Introduction

[1:00] How can we make webinars more effective

[1:43] What is a webinar?

[3:02] It’s everything that happens after a webinar

[4:14] When to introduce your call-to-action?

[5:25] Start doing webinars constantly

[6:07] Future pacing

[7:48] Learn your talking points

—————

Resources:

Check out www.coachinginc.com and turn your coaching passion into a thriving business!

CIP 036: The One Mindset Shift That Transformed Me from Struggling Seller to Rockstar Closer with Tom Krol

Thu, 16 May 2024 00:00:00 -0400

Tom Krol is here to share his journey from struggling seller to business rockstar!

Get ready to learn the secrets that helped him rise to the top. We'll talk about the importance of relentless practice, dive into his favorite question, "What would it look like to work with you?" and pick up some tips for handling tough questions on your sales calls.

This episode is packed with valuable insights and practical advice to help you level up your sales game. So, kick back and tune in!

—————

Key Takeaways:

[0:45] Introduction

[1:14] You need to practice selling ALL THE TIME

[1:47] “What would it look like to work with you?”

[2:33] Practice answering tough questions

[3:40] Always have one foot at the door

[5:01] You have to answer to common questions

—————

Resources:

•Book Recos at: www.coachinginc.com/21books

•Flip the Script

Check out www.coachinginc.com and turn your coaching passion into a thriving business!

CIP 035: The Secret Reading Habit That Transformed My Business and Life with Tom Krol

Mon, 13 May 2024 00:00:00 -0400

The truth is there is no secret to success. But...there are certainly short cuts that can speed up the process. Tom Krol's got the real deal in this episode.

He’ll prove to you that reading is the key to unlocking a whole new level of you – in business and beyond. We're talking eight powerful pages a day, starting fresh each morning. Learn how to pick the perfect books and craft a reading routine that sticks. This episode is more than actionable tips – it's a call to action for a mind-blowing transformation!

—————

Key Takeaways:

[0:41] Introduction

[1:20] The power of “reading”

[3:47] Dedicate reading 8 pages per day

[4:39] Read first thing in the morning

[5:18] Be careful about what books you read

[6:36] Start with simple books

[9:10] How reading evolved through history

—————

Resources:

•Book Recos at: www.coachinginc.com/21books

•Rhinoceros Success by Scott Alexander

•Dream First Build Later by Ellen Marie Bennett

Check out www.coachinginc.com and turn your coaching passion into a thriving business!

CIP 034: Why Your CRM is Killing Your Sales (and What to Do About It) with Tom Krol

Thu, 09 May 2024 00:00:00 -0400

This episode dives deep to rescue you from the CRM struggle!

Host Tom Krol exposes the flaws of relying solely on CRMs for sales victories. He'll equip you with battle-tested strategies to build a winning game plan. Discover the power of focusing on money making activities, mastering task management, and leveraging virtual assistants.

Break free from the CRM trap and unlock a new level of sales efficiency and success…

—————

Key Takeaways:

[0:50] - Introduction

[2:52] - What does a CRM do?

[3:49] - Buy for NOW not for GROWTH

[4:50] - Get a good virtual assistant

[6:28] - Use a task manager

[10:03] - Start your day with three open tasks

[11:57] - Stay out and don’t get caught our your CRM

—————

Resources:

•21 book recommendations at: www.coachinginc.com/21books

•CRM at: www.coachinginc.com/crm

•Can You App

Check out www.coachinginc.com and turn your coaching passion into a thriving business!

CIP 033: 8 Marketing Principles Top Entrepreneurs Use to Dominate Their Niche with Tom Krol

Mon, 06 May 2024 00:00:00 -0400

Are you struggling to generate leads on a consistent basis Tired of marketing strategies that get you little to no results? Tune into today's show to discover the "secret" behind some of the most successful coaches and consultants, and learn how they are able to consistently generate qualified leads for their businesses.

As Tom Krol will be revealing the eight marketing hacks that turn entrepreneur rookies into niche rockstars. This episode is your roadmap to treating marketing like a lead-generating game, and using strategies you can easily track.

Get ready to throw away the marketing mayhem and become a marketing master – ready to conquer the competition!

—————

Key Takeaways:

[0:47] Introduction

[2:56] Copy

[5:00] Marketing is “number’s game” first

[5:59] Consistency

[7:17] All of your power in marketing comes from a singular focus

[9:19] Fast response

[12:08] Marketing must be trackable

[16:06] Always double check

—————

Resources:

•Outrageous Advertising by Bill Glazer

Check out www.coachinginc.com and turn your coaching passion into a thriving business!

CIP 032: The 40 Good People Network Hack that Will Totally Transform Your Life and Your Business with Tom Krol

Thu, 02 May 2024 00:00:00 -0400

This episode with Tom Krol is your launchpad! He's about to unveil the secret weapon of high achievers: The 40 Good People Network Hack!

No more desperate networking or chasing favors. It's all about finding 40 inspiring individuals. These are the people you admire, the ones you want to learn from and collaborate with…Make sure to listen (and learn).

—————

Key Takeaways:

[0:48] - Introduction

[2:38] - The science behind the law of reciprocity

[4:06] - How to identify your power 40 (the people who will change your game)

[6:26] - Start in the position of giving rather than asking

[7:49] - Why do you need 40 good people?

—————

Resources:

•Influence by Robert Cialdini

Check out www.coachinginc.com and turn your coaching passion into a thriving business!

CIP 031: Amateurs Vs Professionals - What Separates Successful Entrepreneurs from Those Who Fail with Tom Krol

Mon, 29 Apr 2024 00:00:00 -0400

Ever wonder what separates the "hustle and hope" crowd from the entrepreneurs who actually crush it?

In this episode, Tom Krol rips off the bandaid and exposes the key differences between wannabe’s and the most successful business builders.

Tom dives deep into the proactive mindset of successful entrepreneurs – the ones who sell their ideas and let the market roar with demand. We're talking about prioritizing revenue from day one, mastering impulse control, and building a toolbox full of traits that make professional entrepreneurs unstoppable!

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Key Takeaways:

[0:48] Introduction

[1:27] The two types of entrepreneurs (Amateur vs Professional)

[3:01] The professional puts revenue in first position

[5:30] The professional has impulse control

[5:46] The amateur waits for inspiration to show up

[7:30] Sell it and let them build it!

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Resources:

Check out www.coachinginc.com and turn your coaching passion into a thriving business!

CIP 030: Coaching Masterclass - The Coaching Success Formula You Need to Win with RJ Bates

Thu, 25 Apr 2024 00:00:00 -0400

Ready to unlock the secrets to coaching success? Buckle up for this episode! Host RJ Bates dives deep with Tom Krol to crack the code of the "Coaching Success Formula."

Get ready to ditch the rookie mistakes that plague so many entrepreneurs. RJ and Tom pull back the curtain, revealing the key principles you need to dominate: prioritizing revenue stream, sticking to battle-tested strategies, and mastering the seven marketing commandments (yes, there are seven!).

So, listen up, coaches, and get ready to take action on these golden nuggets to watch your coaching business soar!

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Key Takeaways:

[0:45] Introduction

[6:46] Five things that bring down entrepreneurs

[10:04] Revenue at first position

[11:57] Never stop doing what WORKS

[13:54] Follow the seven rules of marketing

[16:13] Never partner when you can hire

[19:35] Wealth is a comparison to someone else

[25:55] Don’t hire part-time!

[35:21] The money is the database

[36:33] Know how to read the PNL

—————

Resources:

•Onlinejobs.ph

•Upwork

•The CEO’s Secret Weapon by Jan Jones

•Rhinoceros Success by Dave Ramsey

•Dream First Detail Later by Ellen Bennet

•The Four Spiritual Laws of Prosperity by Edwene Gaines

•Relentless Success by Todd

•Get your book recommendations here

•Traction by Gino Wickman

Check out www.coachinginc.com and turn your coaching passion into a thriving business!

CIP 029: The Hidden Asset Fueling Successful Coaches and Consultants with Tom Krol

Mon, 22 Apr 2024 00:00:00 -0400

Forget social media noise – unlock the secret weapon of coaches and consultants!

Join Tom Krol as he cracks open the hidden vault of email lists. You'll discover how this often-ignored tool can become the foundation of your coaching or consulting business.

Tom dives deep into proven strategies for building and nurturing your list, showing you how to forge strong connections with clients and skyrocket your business growth. Tune in and learn how to leverage the email goldmine for lasting success!

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Key Takeaways:

[0:45] Introduction

[2:05] Why is your email list so important?

[4:28] Get a tool (clean and simple!)

[5:36] Build a list in the tool.

[6:23] Do not set up automatic systems; do it manually.

[9:20] Try to add 22 emails per week.

—————

Resources:

•Upwork

•Online Jobs PH

•Free tool: www.coachinginc.com/email

Check out www.coachinginc.com and turn your coaching passion into a thriving business!

CIP 028: The shockingly Simple Revenue-Boosting Technique That Can 10x Your Coaching Income with Tom Krol

Thu, 18 Apr 2024 00:00:00 -0400

BAM! Imagine 10x-ing your coaching income with a crazy-easy trick? That's what Tom Krol spills the tea on in this episode.

Forget boring testimonials - it's all about "reviews'' now (think: way more authentic). Plus, you'll learn how to capture your client's wins like a total ninja and build a coaching empire around the power of good news.

Get ready for actionable tips because this episode is all about skyrocketing your coaching biz.

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Key Takeaways:

[0:47] Introduction

[1:24] Becoming a ninja by capturing good news

[5:00] Putting your Sendmea link on a shortcode

[5:43] Be AUTHENTIC

[6:00] Don’t use the word testimonials in your website always use the word reviews

[7:18] Build off an entire company out of good news (the good news strategy)

—————

Resources:

•Sendmea (code:tomdeal)

Check out www.coachinginc.com and turn your coaching passion into a thriving business!

CIP 027: The Uncomfortable Truth About Entrepreneurship That No One Talks About with Tom Krol

Mon, 15 Apr 2024 00:00:00 -0400

This episode with Tom Krol rips the bandaid off the REAL struggles of entrepreneurship. We're diving deep into the nitty-gritty: building wealth that lasts, the sneaky difference between what you think you're making and what you actually get to keep, and why tracking your net worth is your secret weapon.

Tom pulls no punches. This is the unfiltered truth you NEED to hear, but rarely gets discussed. Buckle up and get ready to rewrite the entrepreneur rulebook!

—————

Key Takeaways:

[0:50] Introduction

[1:43] Growing and compounding your networth and cash flow

[2:35] Gross vs Net income

[4:33] Wealthy and successful people know and measure their net worth

[11:04] Pay your taxes every single quarter!

[12:08] Make sure when you make your purchasing decision that it is based on cash flow and net worth

[14:43] When it comes time to spend money, slow down

—————

Resources:

Check out www.coachinginc.com and turn your coaching passion into a thriving business!

CIP 026: From Zero to a Million Followers in 6 Months with Sean Christoper

Thu, 11 Apr 2024 00:00:00 -0400

Unleash the power of social media for your coaching business! This episode is your cheat sheet. Host Tom Krol chats with guest Sean Christopher to reveal how social media platforms can be your secret weapon for growth. Dive into Sean's strategies for attracting ideal clients, discover why Reels are the key to audience explosion (and how to craft Reels that are irresistible!), and learn the secret formula behind a winning Reel (it's more than just trendy dances!).

Plus, Sean explains why investing in digital products is the ultimate growth hack for your coaching empire. By the end, you'll be itching to grab your phone and create content that converts!

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Key Takeaways:

[0:49] Guest Intro

[10:45] Using social media to leverage your coaching business

[16:01] How does Sean bring clients and what does his business look like?

[18:36] If you start making reels it will blow up your following

[23:23] Anatomy of a “reel”

[30:58] Invest on digital products

—————

Resources:

•Follow Sean on Instagram

•Follow Sean on Tiktok

•Get Sean’s FREE ebook here

•Email Sean at: 10dayketojumpstart@gmail.com

•Brain Energy by Dr. Chris Palmer

•A Hundred Million Leads by Alex Hormozi

Check out www.coachinginc.com and turn your coaching passion into a thriving business!

CIP 025: The REAL Reason Your Business is Struggling...and How to Fix It with Calvin Correli

Mon, 08 Apr 2024 00:00:00 -0400

In this episode, host Tom Krol sits down with Calvin Correli for an honest conversation about the hidden reasons businesses struggle and how to turn things around.

Forget complicated strategies – Calvin emphasizes the power of simple systems and clear priorities for setting your coaching business up for success. Packed with actionable tips and a surprising secret to building unshakeable confidence, this episode will leave you ready to finally CRUSH your business goals!

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Key Takeaways:

[0:56] Guest Intro

[10:55] Tips, tricks, hacks, and secrets for business success

[17:19] What does Calvin’s coaching business look like?

[20:00] Simple systems, strategies, and feelings to set up your business

[27:11] The power of confidence

[28:00] It’s more about your commitment to your clients and serving them.

[32:32] Make sure to put revenue and client success first.

[39:23] Healing your core wounds will likely help you in your business success.

—————

Resources:

•Follow Calvin Correli on Instagram

Check out www.coachinginc.com and turn your coaching passion into a thriving business!

CIP 024: Using Other People’s Podcasts to Generate High Ticket Clients with James Michner

Thu, 04 Apr 2024 00:00:00 -0400

Calling all coaches!

Want to land dream clients with podcast guesting?

Tom Krol chats with James Michener, revealing how to target the perfect shows, build authority, and convert listeners into high-paying clients.

This episode is your roadmap to EXPLOSIVE growth in your coaching business.

—————

Key Takeaways:

[0:53] Guest Intro

[1:02] Finding clients via guest appearances

[2:47] Make sure your presence is out there

[4:04] Build your business up to 50 transactions

[8:03] Join a community of coaches and build connection for a podcast appearance

[10:13] What is the call to action?

—————

Resources:

•Follow James on Youtube

•Follow James on Instagram

Check out www.coachinginc.com and turn your coaching passion into a thriving business!

CIP 023: Practical Strategies for Having it All in Business and in Life with Tom Krol

Mon, 01 Apr 2024 00:00:00 -0400

Forget the struggle of choosing between business success and personal fulfillment! This episode is your one-stop shop for having it all, with Tom Krol’s actionable advice.

Learn how to build your dream team by focusing on the right people, not just connections. Discover the reciprocity trick that'll send your business soaring. He also reveals the secret weapon of weekly net worth tracking and the life-changing power of creating a "dream list" to propel you towards your future. Tune in and unlock your full potential and build a thriving coaching business...from the ground up!

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Key Takeaways:

[0:58] Introduction

[4:34] Proven and tested things to do in order to achieve generational wealth

[8:48] You are the average of the five people you spend the most time with.

[11:11] Reciprocity is a way to propel your business faster.

[13:30] Measuring your net worth once a week

[18:30] Make a list of people who you want to be

[24:55] Always know your numbers.

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Resources:

•The Secret by Rhonda Byrne

•Influence by Robert Cialdini

•Never Eat Alone by Keith Ferazzi

•How to Talk to Anyone by Leil Lowdnes

•Richest Man in Babylon by George Clason

•Psychology of Money by Morgan Housel

•Carrot

Check out www.coachinginc.com and turn your coaching passion into a thriving business!

CIP 022: Using Livestreams to Grow a Thriving Community with Joe and Jenn Dellefave

Thu, 28 Mar 2024 00:00:00 -0400

This episode's your secret weapon! Join Joe & Jenn Dellefave as they reveal how to use live streams to build a thriving coaching community.

Skip the boring intro! We'll define YOUR coaching success & spill the tea on running a business that attracts clients.

Facebook & Instagram Live? We'll unlock their lead gen potential (no fancy equipment needed!).

Learn to build a community powerhouse with live streams. Hit play & watch your business BOOM!

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Key Takeaways:

[0:56] Guest Intro

[4:47] Definition of a coaching business’ success

[5:40] Do’s, don’ts, tips and tricks when running a coaching business

[8:12] Finding leads in Facebook and Instagram livestreams

[14:59] Taking massive imperfect action and doing it consistently

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Resources:

•Be Useful by Arnold Schwazenneger

•Streamyard

•Bootstrap

•Fiverr

•Upwork

•Contact Joe at Jenn at: (585) 207-2240

Check out www.coachinginc.com and turn your coaching passion into a thriving business!

CIP 021: How to Leverage Authenticity to Attract More Clients with Trey Nixon

Mon, 25 Mar 2024 00:00:00 -0400

Are you tired of sales scripts that feel fake and inauthentic?

In this episode, we'll explore how to ditch those cheesy tactics and build genuine connections with your clients. Our guest, Trey Nixon, will reveal why authenticity is the secret weapon to attracting and keeping clients for life.

Get ready for actionable tips, inspiring stories, and a whole new approach to coaching that feels good and gets the BEST results!

—————

Key Takeaways:

[1:08] Guest Intro

[6:17] The secret to a successful coaching business is revenue and happy clients

[7:00] Using the SPIRALS method

[9:39] The podcast swaps

[12:47] Give something away and be a go giver

[18:50] Without a team you are not an entrepreneur you are a daydreamer

[29:11] The avatar funnel

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Resources:

•BiggerPockets

•The Compound Effect by Darren Hardy

•The Seven Laws of Love by Dave Willis

•Visit the following links and stay in touch with •Trey: www.skool.com/fearlessflipping

and www.fearlessflips.com

•Contact Trey at: (803) 607-2036

•Get the SPIRALS summary at: www.coachinginc.com/spirals

Check out www.coachinginc.com and turn your coaching passion into a thriving business!

CIP 020: 5 Critical Things You Must be Doing to Achieve Success in Your Coaching Business - Zack Boothe.

Thu, 21 Mar 2024 00:00:00 -0400

In this episode, we're revamping your coaching business with actionable strategies from guest Zack Boothe!

We'll start by diving into his conversion secrets for turning casual followers into enthusiastic clients. Then, Zack explains why focusing on genuine care for your students is much more effective than just coaching. We'll also cover how to identify your ideal client and craft the perfect coaching program with clear action steps. Zack will then share his lead generation strategies and reveal the FIVE essential steps to success in any business.

Get ready for a power-packed episode filled with proven strategies to take your coaching business to the next level…

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Key Takeaways:

[1:20] Guest Intro

[4:34] How to get high conversion rates through conversations

[8:10] Start caring about your students, don’t just coach!

[9:23] Spend time with your avatar

[13:05] How Zack formulates his coaching program by having clear action steps

[16:26] Where does Zack produce the majority of his leads?

[21:26] 5 things you need to do to achieve success in every business

—————

Resources:

•Driving for Dollars Mastery

•Zack Boothe’s 40 Day Challenge

Check out www.coachinginc.com and turn your coaching passion into a thriving business!

CIP 019: Live Coaching Call - How to Create Offers That Convert with Scot Poirier

Mon, 18 Mar 2024 00:00:00 -0400

Are you eager to craft coaching offers that convert?

Join this dynamic live coaching session with Tom Krol and one of his coaching students. He'll be dissecting the art of creating coaching programs alongside mentee Scot Poirier, who's eager to take his coaching strategies to the next level. Buckle up for actionable advice, Tom's invaluable insights, and Scot's real-world experience – you'll gain a unique perspective on crafting offers that resonate with your ideal clients and skyrocket your conversion rates.

This call is packed with transformative strategies to elevate your coaching business and get you the results you deserve. Don't miss out!

—————

Key Takeaways:

[0:49] Guest Introduction

[5:27] What is the Beta program?

[7:00] Why you need to charge more when you get started in your coaching program

[14:30] What is the CTA of Scot’s program?

[18:00] How to coach creative financing

[22:21] Learn how to speak in quotes in simple terms

[22:40] The PPSO method

[29:00] Be okay at cutting down people who is not the right people for you

—————

Resources:

•Be Useful by Arnold Schwarzenegger

•The Go Giver by Bob Burg

•The Great Chile Book

•www.reiblueprintinc.com

•Fiverr

•Upwork

•Typeform

Check out www.coachinginc.com and turn your coaching passion into a thriving business!

CIP 018: The Guts System - The Perfect Way to Close High Ticket Clients Like Clockwork - Part 2 with Claude Diamond

Thu, 14 Mar 2024 00:00:00 -0400

Ready to explode your sales? Then buckle up for the conclusion of the GUTS sales system with Claude Diamond! This episode unlocks the 3 game-changing secrets that propelled Claude's income to a staggering $10,000 (and more) per month.

Dive deep into the art of qualification and learn to identify your dream clients, and steering tire kickers off the lot. Claude tackles the hidden hurdle to success – ego – and teaches you how to transform it into your greatest weapon. No more salesy tactics! Claude reveals proven strategies to effortlessly attract high-quality leads in your coaching business.

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Key Takeaways:

[1:29] Qualification is important in the sales process

[4:32] How ego plays an important role in your business

[5:17] Increasing your organic leads

[14:47] How to approach if your client is breaking your framework

[16:06] How Claude earned 10,000 a month

[17:18] You have to put a value in your time, knowledge and energy

—————

Resources:

•FREE GUTS Sales Training Book

•The Guts Traction System

•Contact Claude at: (619) 206-5960

Check out www.coachinginc.com and turn your coaching passion into a thriving business!

CIP 017: The Guts System - The Perfect Way to Close High Ticket Clients Like Clockwork - Part 1 with Claude Diamond

Mon, 11 Mar 2024 00:00:00 -0400

Struggling to close those big deals? Tom Krol's got your back! He sits down with sales guru Claude Diamond to unveil the Guts System.

This isn't theory - it's battle-tested strategies from a sales pro. Learn how to land those dream clients with a step-by-step approach that gets results.

Tune in to discover:

Simple secrets to closing deals with confidence.
A proven framework for high-ticket sales success.
Insider tips to leave the competition behind.

Stop the sales struggle in your coaching business! This episode is your shortcut to closing deals like a champ.

—————

Key Takeaways:

[0:51] Guest Introduction

[5:19] The guts sales method

[8:36] The "salesperson" always comes "first"

[11:56] What is guts 6.0?

[12:59] Conversational hypnosis

[15:11] The value of emotional selling and how it can lead you to a million dollar business

[16:21] The guts system allows you to be direct and be in your "space of truth"

—————

Resources:

•DocuSign

Check out www.coachinginc.com and turn your coaching passion into a thriving business!

CIP 016: The Secret to Creating Killer Offers - Part 2 with Joe McCall

Thu, 07 Mar 2024 00:00:00 -0500

Joe McCall is back for the final part of his masterclass on creating winning coaching offers. This time, he's focusing on two key strategies: leveraging paid ads for maximum return on investment (ROI) and building strong client connections through email marketing.

Don't miss out on this practical episode – it's your chance to learn the secrets to crafting coaching offers that convert prospects into paying clients!

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Key Takeaways:

[1:00] You ALWAYS gotta make that offer!

[3:30] Always be building your audience by making those offers

[8:19] Seven rules in marketing

[12:19] The tools you need to capture and copy an entire website

[15:56] Self liquidating offers

[18:51] How to get ROI in paid Ads

[20:42] Create ads to sell something

—————

Resources:

•Follow Joe’s links: www.joemccall/offers.com and www.joemccall/saturday.com

•SnagIt

•Skitch
•The Mini Workshop Magic: www.wakeuptofreedom.com

Check out www.coachinginc.com and turn your coaching passion into a thriving business!

CIP 015: The Secret to Creating Killer Offers - Part 1 with Joe McCall

Mon, 04 Mar 2024 00:00:00 -0500

Tired of throwing bland coaching offers out there and getting crickets? Buckle up!

Join host Joe McCall as he cracks the code on crafting magnetic coaching offers.

This episode dives into the nitty-gritty of what works, using different offer methods as real-world examples. Learn the secret sauce of collaboration and discover the sweet spot for making sales pitches that convert.

This is your cheat sheet to creating killer coaching offers that turn prospects into clients!

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Key Takeaways:

[1:10] Guest Introduction

[6:05] Teamwork assignments niche

[7:10] How wholesaling lease options came to life

[13:18] Most people in the coaching industry are very collaborative

[17:38] What is an offer in coaching?

[19:00] In the coaching world, you always need to make an offer

[23:21] How often do you need to make an offer or a sales pitch?

—————

Resources:

•Wholesaling Lease Options

•Visit Joe’s website: www.joemmcall.com/offers

•DealMachine

Check out www.coachinginc.com and turn your coaching passion into a thriving business!

CIP 014: Why Being a Go-Giver is Critical to Your Success as a Coach with Nathan Payne

Thu, 29 Feb 2024 00:00:00 -0500

Do you hate the "take-take-take" approach to coaching?

Join us as we unlock the transformative power of giving with Nathan Payne, a coaching expert who's cracked the code to fulfillment and success in both his life AND business. Discover how generosity, empathy, and value-driven service aren't just feel-good buzzwords, but the secret ingredients to building thriving coaching relationships and a meaningful business.

This episode is packed with practical strategies and actionable advice to help you become the go-giver coach you were meant to be!

—————

Key Takeaways:

[0:51] Guest Introduction

[5:20] How did Nathan Payne get started?

[6:39] Going through the scarcity mindset and overcoming it

[12:17] The value of sincerity and being genuine

[14:51] The highest and least compensated are both the “givers”

[17:11] When to say yes and when to say no

[24:19] In order to practice gratitude you have to be humble

—————

Resources:

•Batchleads

•The Go Giver by Bob Burg

•The Four Spiritual Laws of Prosperity by Jory Fisher

•Nathan Payne’s YouTube Channel

Check out www.coachinginc.com and turn your coaching passion into a thriving business!

CIP 013: How to Be Seen Everywhere with Jeremy Knauff

Mon, 26 Feb 2024 00:00:00 -0500

Ready to GET LOUD about what you do and how you help people?

Join this episode with PR pro Jeremy Knauff and learn how to:

Craft captivating stories that grab attention
Land media placements and amplify your reach
Become a recognized authority in your niche
Attract your ideal clients through strategic PR

Unleash the power of PR and watch your coaching business soar! This episode is your game-changer, as Jeremy dives deep into powerful strategies to skyrocket your visibility and reach.

—————

Key Takeaways:

[1:51] Guest Introduction

[2:04] How to get popular offline

[10:21] How to get some positive PR in big publications for FREE

[15:14] Creating your own PR

[17:40] Owning your name as a domain

[20:30] Who should be hosting your domains?

[24:13] What to put in your website

—————

Resources:

•Fiverr

•Godaddy.com

•Squarespace

•Wix

•Namecheap

•Family Mastermind

•Authority Declassified Website

•Become a Recognized Authority Checklist by Jeremy Knauff

Check out www.coachinginc.com and turn your coaching passion into a thriving business!

CIP 012: How to Generate a Mountain of Revenue with Affiliate Launches with Frank Chen

Thu, 22 Feb 2024 00:00:00 -0500

Imagine your coaching program as a rocket getting ready to launch. Instead of relying only on yourself, picture gathering a group of passionate influencers and coaches to help you out, like booster rockets. These affiliate launches give your coaching program a big boost by using their networks and trust. As they tell their followers about your program, more people learn about it, trust grows, and you sell more of your products and programs.

It's a win-win situation: your program gets seen by an entirely new audience, and your affiliates earn money while helping their followers. Today, we're excited to have Frank Chen, our affiliate expert, on the show. He'll walk us through affiliate launches and show how you can use them to grow your coaching business.

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Key Takeaways:

[2:01] Guest Intro

[2:56] Things you need in an affiliate launch: Be a coach and have people who like you

[6:15] How do affiliate launches work?

[8:18] The law of reciprocity

[13:06] Your affiliate and your customer are the same person

[17:33] Advice on paid affiliates who respond late
[24:19] Keep your current affiliate happy to avoid looking out for new ones

—————

Resources:

•Go Giver by Bob Burg

•Give and Take by Adam Grant

•100 Million Offers by Alex Hermozi

•www.theafffiliateincubator.com

Check out www.coachinginc.com and turn your coaching passion into a thriving business!

CIP 011: Is Podcasting All It's Cracked Up to Be with Adam Adams

Mon, 19 Feb 2024 00:00:00 -0500

Are you a coach thinking about starting a podcast? Well, you're in luck! Podcasting has loads of great benefits for coaches and today we're going to share some of the reasons why a podcast may be the best marketing tool you never knew you needed.

It helps you become a leader in your niche, reach more people, build trust, and deliver a ton of value to your perspective clients. Join Tom Krol and guest Adam Adams as they talk about why coaches should start a podcast and how it can help them grow their coaching business.

Let's jump in and explore the awesome opportunities podcasting offers for coaches!

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Key Takeaways:

[3:45] Guest Introduction

[12:35] Podcasting vs Youtube: Why podcasting is superior?

[19:57] You have to have your vehicle (podcast)

[20:00] Destination: Understand where you are going in your podcasting field

[20:15] Gas: You need MARKETING to fuel your podcasting success

[29:35] How long should your podcast be?

[37:40] How to market your podcast

—————

Resources:

•Rhinoceros Success by Dave Ramsey

•The One Thing by Gary Keller

•100 Million Dollar Offer by Alex Hormozi

•Compound Effect by Darren Hardy

•Grow Your Show

Check out www.coachinginc.com and turn your coaching passion into a thriving business!

CIP 010: How to Attract High Paying Clients with Linkedin with Anthony Simmonie

Thu, 15 Feb 2024 00:00:00 -0500

In this episode, Anthony Simmonie shares expert insights on leveraging LinkedIn to attract high-paying clients in the coaching business.

He dives into strategic approaches for optimizing LinkedIn profiles, crafting compelling content, and engaging with potential clients effectively. From building a strong personal brand to utilizing LinkedIn's features to showcase expertise and credibility, Simmonie offers actionable tips tailored specifically for coaches aiming to attract lucrative clientele.

Get the RIGHT prospects and tactics to elevate your coaching business on this unique platform!

—————

Key Takeaways:

[1:05] Guest Introduction

[3:20] How to get started on LinkedIn?

[7:42] Serving people

[7:50] Optimizing your LinkedIn profile

[12:43] People are looking for authenticity more than ever!

[19:49] Your "about" section is your sales letter

[21:19] Start talking in first person point of view

[24:23] Build your first connection list

—————

Resources:

•LinkedIn

•http://clientelevator.com

Check out www.coachinginc.com and turn your coaching passion into a thriving business!

CIP 009: How He Built It - From NFL Player to Successful Real Estate Coach with Dean Rogers

Mon, 12 Feb 2024 00:00:00 -0500

In this episode, we dive into the journey of Dean Rogers, a former NFL player who carved out a thriving career as a real estate coach. Get ready to take notes as he reveals actionable strategies for building a coaching business without paid marketing and generating leads at NO COST.

Discover his remarkable transition from the football field to successful real estate coach as Dean shares his personal story, filled with valuable lessons and experiences.

Today's episode is jam packed with actionable strategies that you can implement to start seeing immediate results in your coaching business!

—————

Key Takeaways:

[1:10] Guest Introduction

[11:25] How did he start from scratch after having a million dollar career as a NFL superstar?

[13:30] The importance of giving value

[19:10] Teaching real estate wholesaling to his students

[26:58] Sharing your wins to a community

[27:48] Getting people to take uncomfortable awkward action

[38:15] Finding the right script for you

—————

Resources:

•Rhinoceros Success by Scott Alexander

•Meetup.com

•Teachable

•Go High Level

•The Wholesaling Playbook

•Family Mastermind

•Conspiracy by Ryan Holiday

Check out www.coachinginc.com and turn your coaching passion into a thriving business!

CIP 008: SPIRALS - Your 7 Day Action Plan for Immediate Revenue with Tom Krol

Thu, 08 Feb 2024 00:00:00 -0500

Listen (and learn) to Tom Krol's step-by-step guide to start, run, and create a MASSIVE multi million-dollar coaching business. Dive into a dynamic 7-day action plan designed to ignite immediate revenue growth. Tom guides listeners through the “SPIRALS” steps, offering practical insights and actionable tactics to implement within a week's time frame.

From identifying key revenue streams to optimizing social media groups, each step presents a new opportunity to drive results and propel your coaching business success!

—————

Key Takeaways:

[2:47] The things you could do right now to start generating revenue and finding the right clients

[3:16] What are SPIRALS?

[4:25] Social Media Groups

[8:11] P for podcast!

[12:24] In person meetings

[17:10] Reviews

[20:14] Affiliate Launches

[22:49] List Building and Nurturing

[26:26] Social media LIVES

—————

Resources:

•Sendmea.io

Check out www.coachinginc.com and turn your coaching passion into a thriving business!

CIP 007: Client Retention Mastery - Turn Satisfied Customers into Lifelong Revenue - Megan Huber

Mon, 05 Feb 2024 00:00:00 -0500

Ready to transition from learning to earning?

Tune in to today's episode featuring rockstar Megan Huber. Discover simple yet powerful ways to leverage your relationships using social media as your marketing tool.

Megan guides you in creating an outstanding client experience, and exploding your profits through retention and referrals. Check out her story to learn the real deal about how she built her coaching business from the ground up. No fluff, just the no-nonsense strategies that have helped grow her business! BAM!

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Key Takeaways:

[1:28] Guest Introduction

[4:50] Do you need coaching certification?

[8:00] How did Megan get her first coaching client?

[13:11] Understanding and mastering the basics

[16:37] Tips and tricks for people who want to market their coaching business on free platforms

[21:14] The secret sauce for starting a coaching program in Facebook groups

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Resources:

•Center for Coaching Certification

•The Academy Coaching Program

•Get Everything You Can and Everything You’ve Got by Jay Abraham

•Visit Megan’s website at: www.meganjohnsonhuber.com

•Podcast: Built to Last

•Megan’s Instagram: @meganjhubert

Check out www.coachinginc.com and turn your coaching passion into a thriving business!

CIP 006: Revealed - The Strategies That Make My Real Estate Coaching Business a Success with John Jackson

Thu, 01 Feb 2024 00:00:00 -0500

Join the conversation with John Jackson as he spills the beans on what it takes to build a successful coaching business a hit! He shares his client acquisition strategies, how to retain clients, and gives you a behind the scenes look at his 7-figure coaching business. Plus, get an overview of his Coaching Lease Options business straight from the expert himself.

Whether you're a pro or just dipping your toes into the coaching world, this episode is chock full of gold nuggets that will help you grow your coaching biz. Don't miss it – hit play now and let's dive into the hustle together!

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Key Takeaways:

[1:07] Guest Introduction

[4:21] How much is John's program?

[7:05] Compensation in the coaching world

[9:20] How to get access to John's coaching services?

[11:25] On conducting live events

[15:46] Tips and strategies on how to find coaching clients

[22:30] Are you the kind of person who's willing to use those systems to get to those goals?

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Resources:

•Mailchimp

•The Psychology of Money by Morgan Housel

Check out www.coachinginc.com and turn your coaching passion into a thriving business!

CIP 005: Crafting the Perfect Pitch from a Coach with Over 500 Students with Brent Bowers

Mon, 29 Jan 2024 00:00:00 -0500

Nailing your pitch is crucial for making a lasting impact and succeeding in the coaching world. A killer pitch captures attention, showing how your expertise can transform lives. It's your key to quickly connect, impress, and build trust with potential clients.

In this episode, Brent Bowers provides the must-have tools that you need to ace your first pitch and get your first paying client—it’s time to level up your game!

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Key Takeaways:

[1:58] Guest Introduction

[4:40] How Brent got his first paying client

[9:58] The generous expert method

[12:59] The SECRET to a successful coaching business

[21:00] Coaching is an income funded business

[22:35] "Sell it, before you create it!"

[26:39] Perfection is a form of procrastination!

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Resources:

•Meetup.com

•Who Not How by Dan Sullivan

•The Landsharks Program

•Check out www.coachinginc.com and turn your coaching passion into a thriving business!

CIP 004: Attracting Your Perfect Client - How to Create Magnetic Messaging with Tom Krol

Sun, 21 Jan 2024 13:00:00 -0500

In this episode, I dig into the nuts and bolts of what makes messaging truly magnetic in the coaching world. I'm talking about the practical stuff – the strategies that attract the clients you actually want to work with and how to level up your coaching. No fluff, just real talk and actionable advice.

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Key Takeaways

[1:40] - Breaking down what you need to say to create that magnetic messaging. This is about the words that catch attention and make your ideal clients think, "That's exactly what I need!"
[2:33] - Why taking massive imperfect action is CRITICAL to your success. This isn't about getting it perfect; it's about taking action (fast) and making real progress (revenue) in your business.
[3:19] - Enthusiasm in your messaging trumps EVERYTHING. If you're not excited about what you're talking about, why should your clients be?
[5:03] - RODs – Radical Outrageous Differences. This is how you stand out in a crowded market. It's what makes your coaching unique and unforgettable.
[7:31] - 10,000 talking points, getting your "bits and bytes" right. This is about having an arsenal of topics that resonate with your prospects and keeps them engaged.
[11:50] - Lastly, we'll tackle how to bring real value to people when you speak. This part is crucial – it's what turns interest into action and gets clients on board.

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Resources:

•Check out www.coachinginc.com and turn your coaching passion into a thriving business!

CIP 003: Unlocking the Key to a Steady Stream of Coaching Clients with Annie Yatch

Sun, 21 Jan 2024 13:00:00 -0500

Get ready to learn the ropes of attracting coaching clients effortlessly with Annie Yatch in this episode. Annie, a seasoned pro in the coaching game, not only shares practical tips for beginners and seasoned coaches alike, she also gives away how she consistently generates high paying clients.

Annie shares next level client attraction strategies that you can't afford to miss.

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Key Takeaways:

•[1:01] - Guest introduction

•[5:59] - How do we change the nervous system?

•[7:34] - You need specific methods to make your business work.

•[8:11] - You have to have a way to show people how to speak out loud about what the problem is.

•[16:10] - How does Annie consistently get her leads?

•[19:28] - Build connections with the people who are playing the higher game.

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Resources:

•Sendmea

•It’s Not Your Money by Tosha Silver

•Outwitting the Devil by Napoleon Hill

•Check out www.coachinginc.com and turn your coaching passion into a thriving business!

CIP 002: A Step-by-Step Action Guide for Generating $40k in a Month without an Audience or Product with Ray Zhang

Sun, 21 Jan 2024 13:00:00 -0500

If you want to achieve massive results in no time, then you need to listen to today's episode!

Ray Zhang may be new to the coaching world, but he certainly knows the ins and outs of his business, making him not only a reliable coach but also a mentor who teaches you straight from experience (no fluff needed!). In his first few months in coaching, he already generated $40k in profits, and today he's going to share with you exactly how he did that.

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Key Takeaways:

•[1:25] - Guest introduction
•[5:50] - How Ray netted $40,000 in his first month of coaching
•[13:26] - Why you don't have to be "perfect" to start a business
•[16:29] - The importance of valuing personal experiences and how it relates to being a great coach
•[17:31] - What Ray does to attract clients
•[22:04] - Ray's advice to people who are just starting out

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Resources:

•Follow Ray on Instagram
•100 Million Dollar Offers by Alex Hormozi
•The Science of Getting Rich by Wallace Wattles
•Check out www.coachinginc.com and turn your coaching passion into a thriving business!

CIP 001: How to Generate Clients without Funnels, Tunnels, Webinars or Seminars with Jason Drohn

Sun, 21 Jan 2024 12:00:00 -0500

In this episode, Tom Krol speaks with Jason Drohn, an expert in marketing and sales funnels. They discuss the importance of effective messaging and how it can drive revenue for coaches and consultants. Jason emphasizes the need to focus on solving real problems for clients and using empathy to understand their wants, needs, and desires. He shares practical tips for getting started, such as posting on social media with an "if-then" framework to attract potential clients. Jason also highlights the importance of following up and having conversations with leads to effectively convert them into paying clients.

Key Takeaways:

Effective messaging is crucial for coaches and consultants to attract clients and drive revenue.
Posting on social media with an "if-then" statement can help identify potential clients who need your services.
Following up and having conversations with leads is essential for converting them into paying clients.
Marketing is an amplification of your messaging, and it should focus on solving real problems for clients.
Scaling your business requires product-market fit and providing solutions that people actually want.

Notable Quotes:

"Marketing is just an amplification of your messaging." - Tom Krol
"Your job is helping people. Your job shouldn't be the marketing." - Jason Drohn
"More clients equals more money. More money is an amplifier of your message." - Jason Drohn

Show Notes:

•[3:40] - Guest introduction
•[5:48] - What is a product-market fit?
•[10:00] - The fastest way to get new clients
•[13:20] - The “if-then” formula for posting on social media
•[17:23] - What is a great conversation starter for coaches who want to coach newbie clients?
•[22:03] - More money is an amplifier of your message
•[24:23] - Jason’s book recommendations

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Resources:

Email Jason at: jason@doneforyou.com or visit their website: www.doneforyou.com
Expert Secrets by Russel Brunson
Crossing the Chasm by Geoffrey Moore
100 Million Dollar Offers by Alex Hormozi
Measure What Matters by John Doerr
The 4 Disciplines of Execution by Chris McChesney

Check out www.coachinginc.com and turn your coaching passion into a thriving business!

Trailer

Sun, 21 Jan 2024 12:00:00 -0500

Welcome to the NO FLUFF ZONE and the very first episode of "Coaching Inc," the podcast where we dive straight into solving the real challenges you face as a coach, consultant, or expert trying to generate revenue in your business.

If you've been struggling with generating consistent leads, making more sales, and wondering how to increase your income, this podcast is for you. Are you fed up with outdated marketing strategies that don't work? Do you find yourself spending hours on content that fails to attract paying clients? If you're questioning whether being a coach and/or building a business is really for you, it's time for a change.

I'm Tom Krol, head Rhino at Coaching Inc, and I've helped thousands of people achieve incredible success and generate substantial revenue using my proven methods. I'm not saying it to brag, that's not what this podcast is about. The show is about real, actionable strategies that bring real results. I see too many fantastic coaches struggling to make money, and I'm here to put an end to that.

In this podcast, we're going to show you how to get paid what you're worth and how to generate the income you deserve, all without wasting time on ineffective content creation, webinars, seminars, or complex funnels. Our goal is to let you peek behind the curtain of the most successful coaches in the industry, providing you with strategies and tactics you can implement immediately to start seeing results.

"Coaching Inc" cuts through the all the fluff. This is about getting you to revenue fast. If you've been inspired by people like Alex Hormozi, Ed Mylett, Andrew Huberman, Russell Brunson, and Tony Robbins, then you're exactly where you need to be. Join us twice a week for the most current strategies and tactics that are making a real difference in today's online environment.

This podcast is about taking massive, imperfect action and embracing a "progress not perfection" mindset. Consider "Coaching Inc" as having a mentor in your back pocket, guiding you every step of the way.

So, if you're ready to join this adventure and are a go-giver willing to step out of your comfort zone, then subscribe and follow "Coaching Inc." Let's charge like Rhinos and make things happen. BAM!

Ready to take on the challenge?

Hit that SUBSCRIBE button now and kick-start your journey toward turning financial dreams into reality!