Marketing Sucks Tue, 07 Jul 2026 00:00:05 -0400 https://grindsocialmedia.com/ en © 2026 Marketing Sucks yes 72206570-0280-5674-a329-7e5b47ef3f38 Amanda Casinha-Ginther episodic true Marketing Sucks is the podcast for business owners who are looking for practical, fun, and strategic ways to get noticed online, and don’t want to sit through 30 minutes of filler to get to the good stuff. 

Each week, Grind Social Media + Co founder Amanda Casinha sits down with the industry’s most interesting and unconventional ad experts, funnel developers, content creators, and changemakers to explore their off-the-beaten-path strategies and experiences in the world of marketing and business — and dig into real stories of failures, strategies, and how they got their jaw-dropping results.

]]> Buzzsprout (https://www.buzzsprout.com) marketing, social media, branding Amanda Casinha-Ginther https://storage.buzzsprout.com/ygebd34asyoy4xio3bycq6y27tep?.jpg Marketing Sucks https://grindsocialmedia.com/ Amanda Casinha-Ginther Future Demand Marketing: Why Performance Marketing Alone Won’t Grow Your Business Future Demand Marketing: Why Performance Marketing Alone Won’t Grow Your Business This week on Marketing Sucks, Amanda and Phil are talking about why performance marketing alone is not enough to build a business that lasts. After seeing James Hurman speak in Toronto about his book Future Demand, they break down the difference between marketing to people who are ready to buy now and building trust with the people who may buy from you in the future. From paid ads, retargeting, sales emails, and lead magnets to podcasts, founder stories, educational content, customer stories, and community building, this episode explains why your marketing needs both short-term sales strategy and long-term brand building. Amanda and Phil also unpack why so many businesses hit a wall when they only focus on immediate conversions, why future demand can be harder to track but impossible to ignore, and why the brands that stay top of mind are usually the ones people buy from when the timing is finally right. If you feel like your ads are slowing down, your audience is not converting, or your marketing is only working when you are actively selling, this episode will help you zoom out and build demand before people are ready to buy.

What You’ll Learn
✔ What future demand marketing means and why it matters
✔ Why performance marketing only reaches people who are ready to buy right now
✔ The difference between short-term sales activity and long-term brand building
✔ Why you cannot scale forever by only selling to your existing demand
✔ How brand marketing keeps you top of mind for future customers
✔ Why balancing performance marketing and brand marketing supports long-term growth
✔ Examples of performance marketing, including ads, retargeting, sales emails, and lead magnets
✔ Examples of future demand marketing, including podcasts, founder stories, customer stories, educational content, and community building
✔ Why emotional, memorable content helps people remember your brand
✔ How customer stories can build trust when your audience is not ready to buy yet
✔ Why only showing up when you are selling can weaken your results
✔ How to audit your marketing and see whether you are over-relying on performance content
✔ Why your future customers need to hear from you before they are ready to purchase

Connect With Us

For behind-the-scenes clips, hot takes, and conversations we don’t always have time for on the mic, follow us on Instagram @grindsocialmedia.

If you’ve been listening for a while, leaving a quick review helps more business owners find the show and stop wasting money on marketing that doesn’t work.

Thanks for listening and thanks for being part of this community.

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> This week on Marketing Sucks, Amanda and Phil are talking about why performance marketing alone is not enough to build a business that lasts. After seeing James Hurman speak in Toronto about his book Future Demand, they break down the difference between marketing to people who are ready to buy now and building trust with the people who may buy from you in the future. From paid ads, retargeting, sales emails, and lead magnets to podcasts, founder stories, educational content, customer stories, and community building, this episode explains why your marketing needs both short-term sales strategy and long-term brand building. Amanda and Phil also unpack why so many businesses hit a wall when they only focus on immediate conversions, why future demand can be harder to track but impossible to ignore, and why the brands that stay top of mind are usually the ones people buy from when the timing is finally right. If you feel like your ads are slowing down, your audience is not converting, or your marketing is only working when you are actively selling, this episode will help you zoom out and build demand before people are ready to buy.

What You’ll Learn
✔ What future demand marketing means and why it matters
✔ Why performance marketing only reaches people who are ready to buy right now
✔ The difference between short-term sales activity and long-term brand building
✔ Why you cannot scale forever by only selling to your existing demand
✔ How brand marketing keeps you top of mind for future customers
✔ Why balancing performance marketing and brand marketing supports long-term growth
✔ Examples of performance marketing, including ads, retargeting, sales emails, and lead magnets
✔ Examples of future demand marketing, including podcasts, founder stories, customer stories, educational content, and community building
✔ Why emotional, memorable content helps people remember your brand
✔ How customer stories can build trust when your audience is not ready to buy yet
✔ Why only showing up when you are selling can weaken your results
✔ How to audit your marketing and see whether you are over-relying on performance content
✔ Why your future customers need to hear from you before they are ready to purchase

Connect With Us

For behind-the-scenes clips, hot takes, and conversations we don’t always have time for on the mic, follow us on Instagram @grindsocialmedia.

If you’ve been listening for a while, leaving a quick review helps more business owners find the show and stop wasting money on marketing that doesn’t work.

Thanks for listening and thanks for being part of this community.

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-19337210 Tue, 07 Jul 2026 00:00:00 -0400 1174 113 full false Leaving Corporate for Entrepreneurship: Phil Ginther on One Year of Business Ownership Leaving Corporate for Entrepreneurship: Phil Ginther on One Year of Business Ownership This week on Marketing Sucks, Amanda sits down with co-host, husband, and Grind Media Group partner Phil Ginther to celebrate his one-year anniversary of leaving corporate life and stepping into entrepreneurship. In this honest, funny, and very real conversation, Amanda grills Phil on what it actually felt like to walk away from a 15-year corporate career, rebuild his relationship with risk, and become a business owner after years of steady paycheques, office politics, and doing work for someone else’s bottom line. They talk about fear, freedom, money, marriage, working together, building a YouTube division from the ground up, and the surprising ways entrepreneurship has changed Phil’s health, mindset, confidence, and day-to-day life. If you have ever wondered what it really looks like to leave corporate and build something of your own, this episode is a reminder that the unknown can be terrifying, but it can also lead you back to yourself.

What You’ll Learn
✔ What it really feels like to leave a long-term corporate career and become an entrepreneur
✔ Why fear and excitement can feel almost identical when you are making a major life change
✔ The biggest differences between being an employee and owning part of a business
✔ Why corporate stability can feel safe, but still leave you feeling stuck, disconnected, or miserable
✔ How entrepreneurship changes your relationship with time, money, risk, and security
✔ What Phil brought to Grind Media Group from his background in creative production and mass marketing
✔ How Amanda and Phil work together as business partners, spouses, and very different thinkers
✔ Why ambition does not have to come at the expense of your health, family, or freedom
✔ How small decisions compound into new opportunities, revenue streams, and business growth
✔ What Phil would tell his corporate self after one year on the other side

Connect With Us

For behind-the-scenes clips, hot takes, and conversations we don’t always have time for on the mic, follow us on Instagram @grindsocialmedia.

If you’ve been listening for a while, leaving a quick review helps more business owners find the show and stop wasting money on marketing that doesn’t work.

Thanks for listening and thanks for being part of this community.

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> This week on Marketing Sucks, Amanda sits down with co-host, husband, and Grind Media Group partner Phil Ginther to celebrate his one-year anniversary of leaving corporate life and stepping into entrepreneurship. In this honest, funny, and very real conversation, Amanda grills Phil on what it actually felt like to walk away from a 15-year corporate career, rebuild his relationship with risk, and become a business owner after years of steady paycheques, office politics, and doing work for someone else’s bottom line. They talk about fear, freedom, money, marriage, working together, building a YouTube division from the ground up, and the surprising ways entrepreneurship has changed Phil’s health, mindset, confidence, and day-to-day life. If you have ever wondered what it really looks like to leave corporate and build something of your own, this episode is a reminder that the unknown can be terrifying, but it can also lead you back to yourself.

What You’ll Learn
✔ What it really feels like to leave a long-term corporate career and become an entrepreneur
✔ Why fear and excitement can feel almost identical when you are making a major life change
✔ The biggest differences between being an employee and owning part of a business
✔ Why corporate stability can feel safe, but still leave you feeling stuck, disconnected, or miserable
✔ How entrepreneurship changes your relationship with time, money, risk, and security
✔ What Phil brought to Grind Media Group from his background in creative production and mass marketing
✔ How Amanda and Phil work together as business partners, spouses, and very different thinkers
✔ Why ambition does not have to come at the expense of your health, family, or freedom
✔ How small decisions compound into new opportunities, revenue streams, and business growth
✔ What Phil would tell his corporate self after one year on the other side

Connect With Us

For behind-the-scenes clips, hot takes, and conversations we don’t always have time for on the mic, follow us on Instagram @grindsocialmedia.

If you’ve been listening for a while, leaving a quick review helps more business owners find the show and stop wasting money on marketing that doesn’t work.

Thanks for listening and thanks for being part of this community.

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-19337204 Tue, 23 Jun 2026 00:00:00 -0400 1356 112 full false Influencer Marketing Strategy: Dos, Don’ts, and Common Mistakes Influencer Marketing Strategy: Dos, Don’ts, and Common Mistakes This week on Marketing Sucks, Amanda is joined by Chelsea Clark, founder and CEO of Momfluence, to break down what brands get wrong about influencer marketing and what actually makes creator partnerships work. From unrealistic expectations and one-post “magic” thinking to budgets, briefs, affiliate offers, mom creators, micro-influencers, and why smaller communities often convert better than massive followings, this episode is a no-fluff conversation for brands that want to work with influencers without wasting money. Amanda and Chelsea talk about why influencer marketing is really about content, trust, retargeting, brand awareness, and long-term relationships, not instant sellouts from one post. If you are a product-based business, service provider, or founder trying to figure out how to approach creators, pitch properly, set a realistic budget, and build partnerships that actually make sense, this episode is your reality check.


What You’ll Learn

✔ Why influencers are not magicians and one post will not usually sell out your product
 ✔ What brands should actually expect from influencer marketing campaigns
 ✔ Why impressions, story clicks, and reusable content matter more than vanity metrics
 ✔ How to choose the right creators for your brand, audience, and campaign goals
 ✔ Why micro-influencers and smaller creators often create stronger, more authentic content
 ✔ What not to do when pitching influencers, including Gmail pitches and affiliate-only offers
 ✔ How much brands should realistically budget for influencer marketing
 ✔ Why long-term creator partnerships usually outperform one-off sponsored posts
 ✔ How to think about influencer content, paid ads, retargeting, and brand awareness together
 ✔ Why going briefless can sometimes lead to better, more natural creator content


Connect With Us

For behind-the-scenes clips, hot takes, and conversations we don’t always have time for on the mic, follow us on Instagram @grindsocialmedia.

If you’ve been listening for a while, leaving a quick review helps more business owners find the show and stop wasting money on marketing that doesn’t work.

Thanks for listening and thanks for being part of this community.


Meet Our Guest

Chelsea Clark is the founder and CEO of Momfluence, a leading influencer marketing agency that specializes in mom creator-led campaigns for family, lifestyle, and consumer brands. With a deep understanding of the modern mom consumer, Chelsea helps brands build trust, relevance, and measurable growth through authentic creator partnerships across North America.

Learn more at www.momfluence.co or follow along on Instagram at @momfluence.co.

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> This week on Marketing Sucks, Amanda is joined by Chelsea Clark, founder and CEO of Momfluence, to break down what brands get wrong about influencer marketing and what actually makes creator partnerships work. From unrealistic expectations and one-post “magic” thinking to budgets, briefs, affiliate offers, mom creators, micro-influencers, and why smaller communities often convert better than massive followings, this episode is a no-fluff conversation for brands that want to work with influencers without wasting money. Amanda and Chelsea talk about why influencer marketing is really about content, trust, retargeting, brand awareness, and long-term relationships, not instant sellouts from one post. If you are a product-based business, service provider, or founder trying to figure out how to approach creators, pitch properly, set a realistic budget, and build partnerships that actually make sense, this episode is your reality check.


What You’ll Learn

✔ Why influencers are not magicians and one post will not usually sell out your product
 ✔ What brands should actually expect from influencer marketing campaigns
 ✔ Why impressions, story clicks, and reusable content matter more than vanity metrics
 ✔ How to choose the right creators for your brand, audience, and campaign goals
 ✔ Why micro-influencers and smaller creators often create stronger, more authentic content
 ✔ What not to do when pitching influencers, including Gmail pitches and affiliate-only offers
 ✔ How much brands should realistically budget for influencer marketing
 ✔ Why long-term creator partnerships usually outperform one-off sponsored posts
 ✔ How to think about influencer content, paid ads, retargeting, and brand awareness together
 ✔ Why going briefless can sometimes lead to better, more natural creator content


Connect With Us

For behind-the-scenes clips, hot takes, and conversations we don’t always have time for on the mic, follow us on Instagram @grindsocialmedia.

If you’ve been listening for a while, leaving a quick review helps more business owners find the show and stop wasting money on marketing that doesn’t work.

Thanks for listening and thanks for being part of this community.


Meet Our Guest

Chelsea Clark is the founder and CEO of Momfluence, a leading influencer marketing agency that specializes in mom creator-led campaigns for family, lifestyle, and consumer brands. With a deep understanding of the modern mom consumer, Chelsea helps brands build trust, relevance, and measurable growth through authentic creator partnerships across North America.

Learn more at www.momfluence.co or follow along on Instagram at @momfluence.co.

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-19157159 Tue, 09 Jun 2026 00:00:00 -0400 2914 111 full false Visibility Fatigue and Self-Doubt: Why Showing Up Online Feels So Hard for Women in Business Visibility Fatigue and Self-Doubt: Why Showing Up Online Feels So Hard for Women in Business This week on Marketing Sucks, Amanda is joined by award-winning psychotherapist Natacha Pennycooke for a real conversation about visibility fatigue, self-doubt, comparison, and the emotional cost of constantly showing up online. They unpack why being visible as an entrepreneur can feel so draining, especially when social media makes it look like everyone else is growing faster, doing more, and living some effortless “soft life.” From comparisonitis and nervous system overload to boundaries, burnout, and redefining success on your own terms, this episode is a much-needed reminder that building a business should not require shrinking yourself or abandoning your mental health. If you know you need to be visible but feel emotionally exhausted, this conversation is your permission slip to pause, recalibrate, and come back in a way that actually feels like you.

What You’ll Learn

✔ What visibility fatigue actually looks like for entrepreneurs
 ✔ Why showing up online can feel emotionally exhausting, not just physically tiring
 ✔ The difference between normal nervousness and chronic self-doubt
 ✔ How comparisonitis impacts confidence, creativity, and business growth
 ✔ Why the “soft life” narrative can create unrealistic pressure for women entrepreneurs
 ✔ How to redefine success based on your own life, energy, values, and goals
 ✔ Why playing small costs you, your business, and the people who need your work
 ✔ What to do when you know you need to be visible but feel completely drained


Connect With Us

For behind-the-scenes clips, hot takes, and conversations we don’t always have time for on the mic, follow us on Instagram @grindsocialmedia.

If you’ve been listening for a while, leaving a quick review helps more business owners find the show and stop wasting money on marketing that doesn’t work.

Thanks for listening and thanks for being part of this community.


Meet Our Guest

Natacha Pennycooke is a leader in workplace mental health and safety, a mindset coach, and an award-winning psychotherapist. With over 13 years of experience, she is the CEO of Natacha Pennycooke Psychotherapy, a private group practice supporting individuals, couples, families, and youth 16+ through trauma, anxiety, depression, fear, self-doubt, and the mental health impacts of racialization and marginalization.

Her work is guided by an anti-oppressive, healing-focused, trauma-informed, anti-racism lens and racial justice framework.

Learn more at www.natachapennycooke.com or follow along on Instagram at @natachapennycooke.therapy.

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> This week on Marketing Sucks, Amanda is joined by award-winning psychotherapist Natacha Pennycooke for a real conversation about visibility fatigue, self-doubt, comparison, and the emotional cost of constantly showing up online. They unpack why being visible as an entrepreneur can feel so draining, especially when social media makes it look like everyone else is growing faster, doing more, and living some effortless “soft life.” From comparisonitis and nervous system overload to boundaries, burnout, and redefining success on your own terms, this episode is a much-needed reminder that building a business should not require shrinking yourself or abandoning your mental health. If you know you need to be visible but feel emotionally exhausted, this conversation is your permission slip to pause, recalibrate, and come back in a way that actually feels like you.

What You’ll Learn

✔ What visibility fatigue actually looks like for entrepreneurs
 ✔ Why showing up online can feel emotionally exhausting, not just physically tiring
 ✔ The difference between normal nervousness and chronic self-doubt
 ✔ How comparisonitis impacts confidence, creativity, and business growth
 ✔ Why the “soft life” narrative can create unrealistic pressure for women entrepreneurs
 ✔ How to redefine success based on your own life, energy, values, and goals
 ✔ Why playing small costs you, your business, and the people who need your work
 ✔ What to do when you know you need to be visible but feel completely drained


Connect With Us

For behind-the-scenes clips, hot takes, and conversations we don’t always have time for on the mic, follow us on Instagram @grindsocialmedia.

If you’ve been listening for a while, leaving a quick review helps more business owners find the show and stop wasting money on marketing that doesn’t work.

Thanks for listening and thanks for being part of this community.


Meet Our Guest

Natacha Pennycooke is a leader in workplace mental health and safety, a mindset coach, and an award-winning psychotherapist. With over 13 years of experience, she is the CEO of Natacha Pennycooke Psychotherapy, a private group practice supporting individuals, couples, families, and youth 16+ through trauma, anxiety, depression, fear, self-doubt, and the mental health impacts of racialization and marginalization.

Her work is guided by an anti-oppressive, healing-focused, trauma-informed, anti-racism lens and racial justice framework.

Learn more at www.natachapennycooke.com or follow along on Instagram at @natachapennycooke.therapy.

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-19157152 Tue, 26 May 2026 00:00:00 -0400 2404 110 full true Stop Confusing Social Media Tips With Real Marketing Stop Confusing Social Media Tips With Real Marketing This week on Marketing Sucks, Amanda and Phil tackle a mistake too many business owners are making right now: confusing social media advice with actual marketing strategy. They break down why content tips, posting hacks, and follower growth tactics are only one tiny part of the bigger picture and why relying on them alone can leave your business stuck. Using the classic four Ps of marketing, they unpack the real difference between social media marketing and marketing as a whole, from product and pricing to placement and promotion. This episode is a back-to-basics reality check for brands that are taking advice from people who know how to grow an account but not necessarily how to build a business. If you have ever been told to just post more, raise your prices, or chase the next platform without a real strategy behind it, this one will call you out in the best way.

What You’ll Learn

 ✔ Why social media advice and marketing advice are not the same thing
 ✔ How the four Ps of marketing still shape smart business strategy
 ✔ Why product-market fit matters more than content tips
 ✔ How pricing affects positioning and perception
 ✔ Why promotion is bigger than posting consistently on social media
 ✔ How to tell whether advice is helping your business or just feeding the algorithm

Connect With Us

For behind-the-scenes clips, hot takes, and conversations we don’t always have time for on the mic, follow us on Instagram @grindsocialmedia.

If you’ve been listening for a while, leaving a quick review helps more business owners find the show and stop wasting money on marketing that doesn’t work.

Thanks for listening and thanks for being part of this community.

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> This week on Marketing Sucks, Amanda and Phil tackle a mistake too many business owners are making right now: confusing social media advice with actual marketing strategy. They break down why content tips, posting hacks, and follower growth tactics are only one tiny part of the bigger picture and why relying on them alone can leave your business stuck. Using the classic four Ps of marketing, they unpack the real difference between social media marketing and marketing as a whole, from product and pricing to placement and promotion. This episode is a back-to-basics reality check for brands that are taking advice from people who know how to grow an account but not necessarily how to build a business. If you have ever been told to just post more, raise your prices, or chase the next platform without a real strategy behind it, this one will call you out in the best way.

What You’ll Learn

 ✔ Why social media advice and marketing advice are not the same thing
 ✔ How the four Ps of marketing still shape smart business strategy
 ✔ Why product-market fit matters more than content tips
 ✔ How pricing affects positioning and perception
 ✔ Why promotion is bigger than posting consistently on social media
 ✔ How to tell whether advice is helping your business or just feeding the algorithm

Connect With Us

For behind-the-scenes clips, hot takes, and conversations we don’t always have time for on the mic, follow us on Instagram @grindsocialmedia.

If you’ve been listening for a while, leaving a quick review helps more business owners find the show and stop wasting money on marketing that doesn’t work.

Thanks for listening and thanks for being part of this community.

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-19027564 Tue, 12 May 2026 00:00:00 -0400 1121 109 full false Ask Better Questions, Get Better Marketing: Why Lazy Strategy Is Keeping Your Brand Stuck Ask Better Questions, Get Better Marketing: Why Lazy Strategy Is Keeping Your Brand Stuck This week on Marketing Sucks, Amanda and Phil dig into one of the most overlooked reasons marketing falls flat: people are chasing quick answers instead of asking better questions. They unpack how lazy questions lead to lazy strategy, generic content, unclear messaging, and teams that are busy but not actually building anything meaningful. From client strategy sessions to everyday content planning, this episode breaks down why better marketing starts with deeper thinking, sharper listening, and the willingness to challenge assumptions before jumping to tactics. They share the kinds of questions that can instantly improve your messaging, your offers, your sales process, and your overall clarity as a brand. If you are constantly asking “what should we post?” instead of “what does our audience actually need right now?” this episode will hit a nerve in the best way.

What You’ll Learn

 ✔ Why chasing answers too quickly leads to weak marketing
 ✔ How better questions create stronger messaging and clearer strategy
 ✔ Why “what should we post?” is usually the wrong place to start
 ✔ How assumptions quietly hurt your content, offers, and sales process
 ✔ Five practical questions that can help clean up your marketing fast
 ✔ Why the best marketers listen longer before they decide what to say

Connect With Us

For behind-the-scenes clips, hot takes, and conversations we don’t always have time for on the mic, follow us on Instagram @grindsocialmedia.

If you’ve been listening for a while, leaving a quick review helps more business owners find the show and stop wasting money on marketing that doesn’t work.

Thanks for listening and thanks for being part of this community.

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> This week on Marketing Sucks, Amanda and Phil dig into one of the most overlooked reasons marketing falls flat: people are chasing quick answers instead of asking better questions. They unpack how lazy questions lead to lazy strategy, generic content, unclear messaging, and teams that are busy but not actually building anything meaningful. From client strategy sessions to everyday content planning, this episode breaks down why better marketing starts with deeper thinking, sharper listening, and the willingness to challenge assumptions before jumping to tactics. They share the kinds of questions that can instantly improve your messaging, your offers, your sales process, and your overall clarity as a brand. If you are constantly asking “what should we post?” instead of “what does our audience actually need right now?” this episode will hit a nerve in the best way.

What You’ll Learn

 ✔ Why chasing answers too quickly leads to weak marketing
 ✔ How better questions create stronger messaging and clearer strategy
 ✔ Why “what should we post?” is usually the wrong place to start
 ✔ How assumptions quietly hurt your content, offers, and sales process
 ✔ Five practical questions that can help clean up your marketing fast
 ✔ Why the best marketers listen longer before they decide what to say

Connect With Us

For behind-the-scenes clips, hot takes, and conversations we don’t always have time for on the mic, follow us on Instagram @grindsocialmedia.

If you’ve been listening for a while, leaving a quick review helps more business owners find the show and stop wasting money on marketing that doesn’t work.

Thanks for listening and thanks for being part of this community.

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-19027558 Tue, 05 May 2026 00:00:00 -0400 1031 108 full false AI Marketing Slop Is Everywhere: How to Tell If Your Content Sounds Fake AI Marketing Slop Is Everywhere: How to Tell If Your Content Sounds Fake This week on Marketing Sucks, Amanda and Phil take on one of the most painfully obvious problems in modern marketing: AI-generated content that sounds polished, empty, and completely forgettable. Through a game of “Marketing Guru or AI Slop,” they compare real quotes from iconic marketing voices against fake AI-written ones and break down exactly why bad AI content is so easy to spot. From vague fluff words and overused language to generic ideas with no real point of view, this episode gets into what makes content feel human, sharp, and worth paying attention to. They also share five practical ways to clean up AI-assisted writing so it actually sounds like you, not a robot trying to be inspirational on LinkedIn. If your brand voice is starting to sound suspiciously like everyone else’s, this episode is your wake-up call.

What You’ll Learn

 ✔ How to spot the difference between real marketing insight and AI-generated fluff
 ✔ Why bad AI writing usually sounds polished but says nothing
 ✔ Which overused words instantly make content feel generic and fake
 ✔ Why strong writing needs tension, opinion, and a real point of view
 ✔ How to make AI-assisted content sound more human and more specific
 ✔ Why you should never publish the first draft AI gives you

Connect With Us

For behind-the-scenes clips, hot takes, and conversations we don’t always have time for on the mic, follow us on Instagram @grindsocialmedia.

If you’ve been listening for a while, leaving a quick review helps more business owners find the show and stop wasting money on marketing that doesn’t work.

Thanks for listening and thanks for being part of this community.

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> This week on Marketing Sucks, Amanda and Phil take on one of the most painfully obvious problems in modern marketing: AI-generated content that sounds polished, empty, and completely forgettable. Through a game of “Marketing Guru or AI Slop,” they compare real quotes from iconic marketing voices against fake AI-written ones and break down exactly why bad AI content is so easy to spot. From vague fluff words and overused language to generic ideas with no real point of view, this episode gets into what makes content feel human, sharp, and worth paying attention to. They also share five practical ways to clean up AI-assisted writing so it actually sounds like you, not a robot trying to be inspirational on LinkedIn. If your brand voice is starting to sound suspiciously like everyone else’s, this episode is your wake-up call.

What You’ll Learn

 ✔ How to spot the difference between real marketing insight and AI-generated fluff
 ✔ Why bad AI writing usually sounds polished but says nothing
 ✔ Which overused words instantly make content feel generic and fake
 ✔ Why strong writing needs tension, opinion, and a real point of view
 ✔ How to make AI-assisted content sound more human and more specific
 ✔ Why you should never publish the first draft AI gives you

Connect With Us

For behind-the-scenes clips, hot takes, and conversations we don’t always have time for on the mic, follow us on Instagram @grindsocialmedia.

If you’ve been listening for a while, leaving a quick review helps more business owners find the show and stop wasting money on marketing that doesn’t work.

Thanks for listening and thanks for being part of this community.

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-19027552 Tue, 28 Apr 2026 00:00:00 -0400 1110 107 full false Stop Posting for Followers: What Actually Builds a Brand Online Stop Posting for Followers: What Actually Builds a Brand Online This week on Marketing Sucks, Amanda and Phil are calling out one of the biggest mistakes brands are still making online: posting for followers instead of posting for interest. They break down why chasing trends, vanity metrics, and random viral moments might grow your audience, but will not necessarily grow your business. Instead, they unpack what it really means to create content that earns attention from the right people, gets shared, gets saved, and actually builds trust. From how people use Instagram like a search engine to why behaviour matters more than likes, this episode is a sharp, practical conversation on what modern content strategy actually looks like right now. If your content is getting seen but not doing anything, this is the reset you need.

What You’ll Learn


 ✔ Why posting for followers is different from posting for real interest
 ✔ Why smaller, more loyal audiences often outperform larger ones
 ✔ How social platforms are acting more like search engines than ever before
 ✔ Why saves, shares, and watch behaviour matter more than vanity metrics
 ✔ How to create content people actually care about if they do not know your brand yet
 ✔ Five practical ways to shift from trend chasing to interest-based content strategy

Connect With Us

For behind-the-scenes clips, hot takes, and conversations we don’t always have time for on the mic, follow us on Instagram @grindsocialmedia.

If you’ve been listening for a while, leaving a quick review helps more business owners find the show and stop wasting money on marketing that doesn’t work.

Thanks for listening and thanks for being part of this community.

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> This week on Marketing Sucks, Amanda and Phil are calling out one of the biggest mistakes brands are still making online: posting for followers instead of posting for interest. They break down why chasing trends, vanity metrics, and random viral moments might grow your audience, but will not necessarily grow your business. Instead, they unpack what it really means to create content that earns attention from the right people, gets shared, gets saved, and actually builds trust. From how people use Instagram like a search engine to why behaviour matters more than likes, this episode is a sharp, practical conversation on what modern content strategy actually looks like right now. If your content is getting seen but not doing anything, this is the reset you need.

What You’ll Learn


 ✔ Why posting for followers is different from posting for real interest
 ✔ Why smaller, more loyal audiences often outperform larger ones
 ✔ How social platforms are acting more like search engines than ever before
 ✔ Why saves, shares, and watch behaviour matter more than vanity metrics
 ✔ How to create content people actually care about if they do not know your brand yet
 ✔ Five practical ways to shift from trend chasing to interest-based content strategy

Connect With Us

For behind-the-scenes clips, hot takes, and conversations we don’t always have time for on the mic, follow us on Instagram @grindsocialmedia.

If you’ve been listening for a while, leaving a quick review helps more business owners find the show and stop wasting money on marketing that doesn’t work.

Thanks for listening and thanks for being part of this community.

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-19027540 Tue, 21 Apr 2026 00:00:00 -0400 1255 106 full false REPLAY: The Top 5 Marketing Mistakes You're Making (And How to Fix Them) REPLAY: The Top 5 Marketing Mistakes You're Making (And How to Fix Them) Stop making your marketing harder than it has to be! In this episode of Marketing Sucks, Phil and I reveal the top 5 marketing mistakes you’re probably making right now — and how to stop driving yourself crazy struggling to do it ALL. 

Listen in as we break down the most crucial do’s and don’ts of showing up online, reveal the #1 easiest way to boost your conversions, and give you our official permission to stop posting on every single platform. This is a must-listen episode for new and seasoned biz owners, so don’t miss it!

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • Why the hottest new app may be useless for your biz (and how to figure it out)
  • Why repurposing content is more complicated than you think 
  • What you absolutely need to have in place BEFORE posting

Please rate, review, and subscribe!

Timestamps:‌ ‌

00:11  Intro

02:08  Trying to be everywhere 

05:29  Repurpose or not?

06:25  Dominating your platform

08:16  Having a strategy

10:53  Ignoring your list

13:28  Selling without solving 

16:44  Time crunch

18:40  Chasing perfection

23:20  Recap

24:14  Action items & outro


—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Stop making your marketing harder than it has to be! In this episode of Marketing Sucks, Phil and I reveal the top 5 marketing mistakes you’re probably making right now — and how to stop driving yourself crazy struggling to do it ALL. 

Listen in as we break down the most crucial do’s and don’ts of showing up online, reveal the #1 easiest way to boost your conversions, and give you our official permission to stop posting on every single platform. This is a must-listen episode for new and seasoned biz owners, so don’t miss it!

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • Why the hottest new app may be useless for your biz (and how to figure it out)
  • Why repurposing content is more complicated than you think 
  • What you absolutely need to have in place BEFORE posting

Please rate, review, and subscribe!

Timestamps:‌ ‌

00:11  Intro

02:08  Trying to be everywhere 

05:29  Repurpose or not?

06:25  Dominating your platform

08:16  Having a strategy

10:53  Ignoring your list

13:28  Selling without solving 

16:44  Time crunch

18:40  Chasing perfection

23:20  Recap

24:14  Action items & outro


—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-18995327 Tue, 14 Apr 2026 00:00:00 -0400 1580 105 full false REPLAY: Why Posting More Content Isn’t Growing Your Business REPLAY: Why Posting More Content Isn’t Growing Your Business In week two of this January series, Amanda and Phil break down one of the biggest myths in modern marketing: that more content automatically equals more growth. Spoiler: it doesn’t.

This episode dismantles the obsession with daily posting, viral content, and arbitrary challenges, and replaces it with something far more uncomfortable and far more effective: real objectives, real numbers, and real accountability.

If your current strategy is “post more and hope,” this conversation explains exactly why that’s keeping you stuck and what to do instead.

What You’ll Learn in This Episode

  • Why posting every day is an activity, not a goal
  • The difference between content volume and content effectiveness
  • Why going viral is not a business objective
  • How empty metrics protect your ego but stall your growth
  • What a real marketing objective actually looks like
  • Why vague goals keep you comfortable, and specific goals force growth
  • How numbers, timelines, and outcomes change everything
  • Why discipline is boring until it starts making you money

What’s Coming Next

This episode builds directly into Part 3 of the series and next week you’ll learn how to structure simple campaigns that actually work and why most businesses skip this step entirely.

Make sure you’re following the show so you don’t miss it.

Connect With Us

For behind-the-scenes clips, hot takes, and conversations we don’t always have time for on the mic, follow us on Instagram @grindsocialmedia.

If you’ve been listening for a while, leaving a quick review helps more business owners find the show and stop wasting money on marketing that doesn’t work.

Thanks for listening and thanks for being part of this community.

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> In week two of this January series, Amanda and Phil break down one of the biggest myths in modern marketing: that more content automatically equals more growth. Spoiler: it doesn’t.

This episode dismantles the obsession with daily posting, viral content, and arbitrary challenges, and replaces it with something far more uncomfortable and far more effective: real objectives, real numbers, and real accountability.

If your current strategy is “post more and hope,” this conversation explains exactly why that’s keeping you stuck and what to do instead.

What You’ll Learn in This Episode

  • Why posting every day is an activity, not a goal
  • The difference between content volume and content effectiveness
  • Why going viral is not a business objective
  • How empty metrics protect your ego but stall your growth
  • What a real marketing objective actually looks like
  • Why vague goals keep you comfortable, and specific goals force growth
  • How numbers, timelines, and outcomes change everything
  • Why discipline is boring until it starts making you money

What’s Coming Next

This episode builds directly into Part 3 of the series and next week you’ll learn how to structure simple campaigns that actually work and why most businesses skip this step entirely.

Make sure you’re following the show so you don’t miss it.

Connect With Us

For behind-the-scenes clips, hot takes, and conversations we don’t always have time for on the mic, follow us on Instagram @grindsocialmedia.

If you’ve been listening for a while, leaving a quick review helps more business owners find the show and stop wasting money on marketing that doesn’t work.

Thanks for listening and thanks for being part of this community.

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-18776346 Tue, 07 Apr 2026 00:00:00 -0400 1830 104 full false Why Your Messaging Isn’t Converting Why Your Messaging Isn’t Converting This week on Marketing Sucks, Amanda and Phil go in on something that quietly kills revenue every single day.

Overcomplicated messaging.

From jargon-filled landing pages to brands trying to say 17 things in 12 seconds, this episode is a blunt reminder that simplicity always wins.

They break down why clear messaging builds trust faster, how cognitive fluency affects buying decisions, and why the more you overexplain, the more money you lose.

Using examples like “mp3 compression innovation” versus “1,000 songs in your pocket,” they show exactly how powerful simple positioning can be.

If your audience has to think too hard, they bounce. And in today’s attention economy, you do not get a second chance.

This episode is short, sharp, and practical. And yes, you are getting homework.

What You’ll Learn

✔ Why cognitive fluency makes simple brands feel more trustworthy

✔ Why overexplaining kills conversions

✔ The difference between industry language and consumer language

✔ How being too close to your brand creates confusion

✔ Why clarity scales and confusion costs

✔ The real reason great copywriters make great money


Connect With Us

For behind-the-scenes clips, hot takes, and conversations we don’t always have time for on the mic, follow us on Instagram @grindsocialmedia.

If you’ve been listening for a while, leaving a quick review helps more business owners find the show and stop wasting money on marketing that doesn’t work.

Thanks for listening and thanks for being part of this community.

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> This week on Marketing Sucks, Amanda and Phil go in on something that quietly kills revenue every single day.

Overcomplicated messaging.

From jargon-filled landing pages to brands trying to say 17 things in 12 seconds, this episode is a blunt reminder that simplicity always wins.

They break down why clear messaging builds trust faster, how cognitive fluency affects buying decisions, and why the more you overexplain, the more money you lose.

Using examples like “mp3 compression innovation” versus “1,000 songs in your pocket,” they show exactly how powerful simple positioning can be.

If your audience has to think too hard, they bounce. And in today’s attention economy, you do not get a second chance.

This episode is short, sharp, and practical. And yes, you are getting homework.

What You’ll Learn

✔ Why cognitive fluency makes simple brands feel more trustworthy

✔ Why overexplaining kills conversions

✔ The difference between industry language and consumer language

✔ How being too close to your brand creates confusion

✔ Why clarity scales and confusion costs

✔ The real reason great copywriters make great money


Connect With Us

For behind-the-scenes clips, hot takes, and conversations we don’t always have time for on the mic, follow us on Instagram @grindsocialmedia.

If you’ve been listening for a while, leaving a quick review helps more business owners find the show and stop wasting money on marketing that doesn’t work.

Thanks for listening and thanks for being part of this community.

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-18776362 Tue, 31 Mar 2026 00:00:00 -0400 1236 103 full false Founder-Led Marketing Isn’t Influencing Founder-Led Marketing Isn’t Influencing In this episode of Marketing Sucks, Amanda and Phil go off on faceless marketing, AI avatars, and the illusion that you can build trust without ever showing your face

They break down why we are living in a post-trust economy, why polished Canva carousels are not enough anymore, and why founder-led marketing is not the same thing as becoming an influencer.

They unpack what founder-led marketing actually is, why it works when done properly, and why so many founders are either avoiding it or doing it poorly. From strategic narrative control to consistency, thought leadership, and showing proof of revenue, this episode is a clear call-out of performative posting and a reminder that humans buy from humans.

If you are hiding behind templates, waiting until you feel ready, or convincing yourself you “don’t have time,” this one might sting a little.

What You’ll Learn:

✔ Why we are living in a post-trust economy

✔ Why founder-led marketing exists in the first place

✔ The difference between influencer content and founder-led marketing

✔ Why faceless marketing rarely builds long-term trust

✔ How algorithms favor human faces and personality

✔ Why consistency of message matters more than aesthetics

✔ What founder-led marketing is not


Connect With Us

For behind-the-scenes clips, hot takes, and conversations we don’t always have time for on the mic, follow us on Instagram @grindsocialmedia.

If you’ve been listening for a while, leaving a quick review helps more business owners find the show and stop wasting money on marketing that doesn’t work.

Thanks for listening and thanks for being part of this community.

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> In this episode of Marketing Sucks, Amanda and Phil go off on faceless marketing, AI avatars, and the illusion that you can build trust without ever showing your face

They break down why we are living in a post-trust economy, why polished Canva carousels are not enough anymore, and why founder-led marketing is not the same thing as becoming an influencer.

They unpack what founder-led marketing actually is, why it works when done properly, and why so many founders are either avoiding it or doing it poorly. From strategic narrative control to consistency, thought leadership, and showing proof of revenue, this episode is a clear call-out of performative posting and a reminder that humans buy from humans.

If you are hiding behind templates, waiting until you feel ready, or convincing yourself you “don’t have time,” this one might sting a little.

What You’ll Learn:

✔ Why we are living in a post-trust economy

✔ Why founder-led marketing exists in the first place

✔ The difference between influencer content and founder-led marketing

✔ Why faceless marketing rarely builds long-term trust

✔ How algorithms favor human faces and personality

✔ Why consistency of message matters more than aesthetics

✔ What founder-led marketing is not


Connect With Us

For behind-the-scenes clips, hot takes, and conversations we don’t always have time for on the mic, follow us on Instagram @grindsocialmedia.

If you’ve been listening for a while, leaving a quick review helps more business owners find the show and stop wasting money on marketing that doesn’t work.

Thanks for listening and thanks for being part of this community.

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-18776334 Tue, 24 Mar 2026 00:00:00 -0400 1820 102 full false Boundaries, Burnout, and the Leadership No One Talks About with Natacha Pennycooke Boundaries, Burnout, and the Leadership No One Talks About with Natacha Pennycooke In this episode of Marketing Sucks, Amanda sits down with three-time award-winning psychotherapist Natacha Pennycooke for a real, unfiltered conversation about boundaries.

They dive into what is actually happening psychologically when we say yes but mean no, why high-achieving women overfill their plates, and how guilt quietly drives burnout in both motherhood and entrepreneurship

From attachment styles and leadership patterns to money conversations and undercharging, this episode connects the dots between people-pleasing, resentment, team culture, and profit.

If you have ever struggled to say no, charged less than you should, or wondered why your team feels tense or disengaged, this conversation will challenge you to look inward first.

Because boundaries are not just personal.
They shape your business.

What You’ll Learn

✔ What is happening psychologically when you say yes but mean no

✔ The difference between being nice and being kind

✔ How people-pleasing develops as a survival tool

✔ Why high-achieving women overfill their plates and burn out

✔ How attachment styles show up in leadership

✔ Why micromanagement signals a lack of trust

✔ How weak boundaries affect team culture and retention

✔ Why female founders struggle with charging their worth


Guest bio: Natacha Pennycooke is a leader in workplace mental health, equity education, and psychological safety, a Mindset Coach, and an award-winning psychotherapist. With over 13 years of experience, she is CEO of Natacha Pennycooke Psychotherapy, a flourishing anti-oppressive, healing-focused, and trauma-informed private group practice.


Links mentioned:‌ ‌

Natacha Pennycooke

natachapennycooke.com 

Instagram: @natachapennycooke.therapy, @natachapennycooke.ceo

Connect With Us

For behind-the-scenes clips, hot takes, and conversations we don’t always have time for on the mic, follow us on Instagram @grindsocialmedia.

If you’ve been listening for a while, leaving a quick review helps more business owners find the show and stop wasting money on marketing that doesn’t work.

Thanks for listening and thanks for being part of this community.

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> In this episode of Marketing Sucks, Amanda sits down with three-time award-winning psychotherapist Natacha Pennycooke for a real, unfiltered conversation about boundaries.

They dive into what is actually happening psychologically when we say yes but mean no, why high-achieving women overfill their plates, and how guilt quietly drives burnout in both motherhood and entrepreneurship

From attachment styles and leadership patterns to money conversations and undercharging, this episode connects the dots between people-pleasing, resentment, team culture, and profit.

If you have ever struggled to say no, charged less than you should, or wondered why your team feels tense or disengaged, this conversation will challenge you to look inward first.

Because boundaries are not just personal.
They shape your business.

What You’ll Learn

✔ What is happening psychologically when you say yes but mean no

✔ The difference between being nice and being kind

✔ How people-pleasing develops as a survival tool

✔ Why high-achieving women overfill their plates and burn out

✔ How attachment styles show up in leadership

✔ Why micromanagement signals a lack of trust

✔ How weak boundaries affect team culture and retention

✔ Why female founders struggle with charging their worth


Guest bio: Natacha Pennycooke is a leader in workplace mental health, equity education, and psychological safety, a Mindset Coach, and an award-winning psychotherapist. With over 13 years of experience, she is CEO of Natacha Pennycooke Psychotherapy, a flourishing anti-oppressive, healing-focused, and trauma-informed private group practice.


Links mentioned:‌ ‌

Natacha Pennycooke

natachapennycooke.com 

Instagram: @natachapennycooke.therapy, @natachapennycooke.ceo

Connect With Us

For behind-the-scenes clips, hot takes, and conversations we don’t always have time for on the mic, follow us on Instagram @grindsocialmedia.

If you’ve been listening for a while, leaving a quick review helps more business owners find the show and stop wasting money on marketing that doesn’t work.

Thanks for listening and thanks for being part of this community.

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-18776304 Tue, 17 Mar 2026 00:00:00 -0400 2834 101 full false The Truth About Showing Up 100 Times The Truth About Showing Up 100 Times This week on Marketing Sucks, nothing actually sucks.

Amanda and Phil are celebrating 100 episodes and instead of doing a polished recap, they sit down and talk honestly about what it really took to get here.

From awkward mic setups and last-minute recordings to moments of wanting to quit entirely, this episode pulls back the curtain on what building something long-term actually feels like. It is messy. It is inconsistent. It is boring before it is exciting. And it is never perfect.

Amanda shares the biggest lessons she has learned from showing up 100 times, including why clarity matters more than being the smartest person in the room, why reputation beats aesthetics, why most people quit right before momentum hits, and why relationships have driven every major opportunity in their business.

They also get into self-doubt, resilience, long-form content, and the reality that sometimes you hit record and think, “What was that?” and publish it anyway.

If you are building a business, a brand, or anything that requires consistency, this episode will remind you that the work is not glamorous. But it is worth it.

What You’ll Learn

✔ Why clarity beats talent in business and communication
✔ Why distribution matters more than perfection
✔ Why your brand is your reputation, not your visuals
✔ Why most people quit before momentum hits
✔ How consistency feels boring until it works
✔ Why every major opportunity comes from relationships

Connect With Us

For behind-the-scenes clips, hot takes, and conversations we don’t always have time for on the mic, follow us on Instagram @grindsocialmedia.

If you’ve been listening for a while, leaving a quick review helps more business owners find the show and stop wasting money on marketing that doesn’t work.

Thanks for listening and thanks for being part of this community.

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

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]]> This week on Marketing Sucks, nothing actually sucks.

Amanda and Phil are celebrating 100 episodes and instead of doing a polished recap, they sit down and talk honestly about what it really took to get here.

From awkward mic setups and last-minute recordings to moments of wanting to quit entirely, this episode pulls back the curtain on what building something long-term actually feels like. It is messy. It is inconsistent. It is boring before it is exciting. And it is never perfect.

Amanda shares the biggest lessons she has learned from showing up 100 times, including why clarity matters more than being the smartest person in the room, why reputation beats aesthetics, why most people quit right before momentum hits, and why relationships have driven every major opportunity in their business.

They also get into self-doubt, resilience, long-form content, and the reality that sometimes you hit record and think, “What was that?” and publish it anyway.

If you are building a business, a brand, or anything that requires consistency, this episode will remind you that the work is not glamorous. But it is worth it.

What You’ll Learn

✔ Why clarity beats talent in business and communication
✔ Why distribution matters more than perfection
✔ Why your brand is your reputation, not your visuals
✔ Why most people quit before momentum hits
✔ How consistency feels boring until it works
✔ Why every major opportunity comes from relationships

Connect With Us

For behind-the-scenes clips, hot takes, and conversations we don’t always have time for on the mic, follow us on Instagram @grindsocialmedia.

If you’ve been listening for a while, leaving a quick review helps more business owners find the show and stop wasting money on marketing that doesn’t work.

Thanks for listening and thanks for being part of this community.

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

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Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-18776395 Tue, 10 Mar 2026 00:00:00 -0400 2174 100 full false Big Brands Are Playing a Different Game and Copying Them Is Why You’re Stuck Big Brands Are Playing a Different Game and Copying Them Is Why You’re Stuck In this solo episode of Marketing Sucks, Amanda breaks down one of the most common reasons small and mid-sized businesses stay stuck: copying big brand marketing.

Amanda explains why brands like Nike, McDonald’s, and Apple are playing a completely different game, one built on decades of brand equity, cultural dominance, and massive budgets, and why trying to replicate their strategies too early leads to vague messaging, soft calls to action, and stalled revenue.

This episode is a reality check for entrepreneurs caught in comparison mode. Amanda walks through how big brands actually win, why their strategies don’t translate to smaller businesses, and what founders should be doing instead if they want traction, sales, and momentum right now.

If you’ve ever thought, “If I just marketed like them, I’d finally break through,” this episode explains why that mindset is holding you back and how to shift it.

What You’ll Learn

✔ Why big brands don’t need to convert the way you do
✔ How cultural dominance replaces urgency for large companies
✔ Why copying Nike, Apple, or McDonald’s stalls small businesses
✔ The danger of vague messaging and soft CTAs
✔ Why awareness without a next step is not strategy
✔ How brand equity changes the rules of marketing
✔ Why aggressive clarity matters more than cinematic branding
✔ How faster asks lead to faster revenue
✔ Why selling is about connection, not pressure
✔ How to reframe sales as problem-solving
✔ The role confidence plays in marketing and conversion
✔ How to use big brands as inspiration without copying
✔ A practical exercise to reverse-engineer strategy that actually fits your business

Connect With Us

For behind-the-scenes clips, hot takes, and conversations we don’t always have time for on the mic, follow us on Instagram @grindsocialmedia.

If you’ve been listening for a while, leaving a quick review helps more business owners find the show and stop wasting money on marketing that doesn’t work.

Thanks for listening and thanks for being part of this community.

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> In this solo episode of Marketing Sucks, Amanda breaks down one of the most common reasons small and mid-sized businesses stay stuck: copying big brand marketing.

Amanda explains why brands like Nike, McDonald’s, and Apple are playing a completely different game, one built on decades of brand equity, cultural dominance, and massive budgets, and why trying to replicate their strategies too early leads to vague messaging, soft calls to action, and stalled revenue.

This episode is a reality check for entrepreneurs caught in comparison mode. Amanda walks through how big brands actually win, why their strategies don’t translate to smaller businesses, and what founders should be doing instead if they want traction, sales, and momentum right now.

If you’ve ever thought, “If I just marketed like them, I’d finally break through,” this episode explains why that mindset is holding you back and how to shift it.

What You’ll Learn

✔ Why big brands don’t need to convert the way you do
✔ How cultural dominance replaces urgency for large companies
✔ Why copying Nike, Apple, or McDonald’s stalls small businesses
✔ The danger of vague messaging and soft CTAs
✔ Why awareness without a next step is not strategy
✔ How brand equity changes the rules of marketing
✔ Why aggressive clarity matters more than cinematic branding
✔ How faster asks lead to faster revenue
✔ Why selling is about connection, not pressure
✔ How to reframe sales as problem-solving
✔ The role confidence plays in marketing and conversion
✔ How to use big brands as inspiration without copying
✔ A practical exercise to reverse-engineer strategy that actually fits your business

Connect With Us

For behind-the-scenes clips, hot takes, and conversations we don’t always have time for on the mic, follow us on Instagram @grindsocialmedia.

If you’ve been listening for a while, leaving a quick review helps more business owners find the show and stop wasting money on marketing that doesn’t work.

Thanks for listening and thanks for being part of this community.

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-18575493 Tue, 03 Mar 2026 00:00:00 -0500 880 99 full false The Marketing Advice That Sounds Smart but Quietly Kills Sales The Marketing Advice That Sounds Smart but Quietly Kills Sales In this episode of Marketing Sucks, Amanda Casinha and Phil Ginther dismantle some of the most repeated marketing advice that sounds smart but quietly kills revenue.

They break down three of the biggest offenders: “educate, don’t sell,” “build trust before asking for money,” and “just give value,” and explain why these one-liners work for massive brands but actively sabotage small and mid-sized businesses.

Using real-world examples from brands like HubSpot and Skims, Amanda and Phil unpack the difference between long-term brand trust and cash-flow reality, why education without selling creates non-buying audiences, and how clarity, directness, and confidence drive conversions far more effectively than vague value-based content.

If you’ve been posting consistently, “adding value,” and still wondering where the sales are, this episode explains exactly why.

What You’ll Learn:

✔ Why “educate, don’t sell” is incomplete advice
✔ How value-only content creates non-buyers
✔ The difference between brand trust and revenue generation
✔ Why big brands can afford long sales cycles and you can’t
✔ How Skims sells without over-educating
✔ Why selling from day one is not unethical
✔ How education should support your offer, not replace it
✔ What actually builds trust with modern audiences
✔ Why vague CTAs kill conversions
✔ How to sell without sounding salesy
✔ The fastest way to find leaks in your content and funnels
✔ What to audit if your engagement is high but sales are low

Connect With Us

For behind-the-scenes clips, hot takes, and conversations we don’t always have time for on the mic, follow us on Instagram @grindsocialmedia.

If you’ve been listening for a while, leaving a quick review helps more business owners find the show and stop wasting money on marketing that doesn’t work.

Thanks for listening and thanks for being part of this community.

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> In this episode of Marketing Sucks, Amanda Casinha and Phil Ginther dismantle some of the most repeated marketing advice that sounds smart but quietly kills revenue.

They break down three of the biggest offenders: “educate, don’t sell,” “build trust before asking for money,” and “just give value,” and explain why these one-liners work for massive brands but actively sabotage small and mid-sized businesses.

Using real-world examples from brands like HubSpot and Skims, Amanda and Phil unpack the difference between long-term brand trust and cash-flow reality, why education without selling creates non-buying audiences, and how clarity, directness, and confidence drive conversions far more effectively than vague value-based content.

If you’ve been posting consistently, “adding value,” and still wondering where the sales are, this episode explains exactly why.

What You’ll Learn:

✔ Why “educate, don’t sell” is incomplete advice
✔ How value-only content creates non-buyers
✔ The difference between brand trust and revenue generation
✔ Why big brands can afford long sales cycles and you can’t
✔ How Skims sells without over-educating
✔ Why selling from day one is not unethical
✔ How education should support your offer, not replace it
✔ What actually builds trust with modern audiences
✔ Why vague CTAs kill conversions
✔ How to sell without sounding salesy
✔ The fastest way to find leaks in your content and funnels
✔ What to audit if your engagement is high but sales are low

Connect With Us

For behind-the-scenes clips, hot takes, and conversations we don’t always have time for on the mic, follow us on Instagram @grindsocialmedia.

If you’ve been listening for a while, leaving a quick review helps more business owners find the show and stop wasting money on marketing that doesn’t work.

Thanks for listening and thanks for being part of this community.

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-18575486 Tue, 24 Feb 2026 00:00:00 -0500 1497 98 full false The Algorithm Isn’t the Problem and Adam Mosseri’s Recent Instagram Updates The Algorithm Isn’t the Problem and Adam Mosseri’s Recent Instagram Updates In this episode of Marketing Sucks, Amanda Casinha and Phil Ginther tackle one of the biggest excuses in marketing right now: blaming the algorithm.

Instead of feeding into outdated myths about reach and suppression, they break down what’s actually happening on Instagram and why most content struggles have nothing to do with the algorithm and everything to do with voice, originality, and how the platform is meant to be used today.

Drawing directly from recent updates shared by Instagram’s head, this episode explains why shares and private DMs now matter more than likes, why polished content is losing ground to raw authenticity, and why boring, copy-paste content is being ignored by both people and platforms.

If you’re stuck at low views, minimal engagement, or blaming the algorithm for stagnant growth, this episode reframes the problem and gives you a clear, practical way forward.

What You’ll Learn

✔ Why the algorithm isn’t the problem, your content is
✔ What Instagram is actually prioritizing right now
✔ Why shares and DMs matter more than views and likes
✔ How private sharing fuels reach faster than public engagement
✔ The difference between content that performs and content that gets ignored
✔ Why raw, unpolished content is outperforming “aesthetic” posts
✔ How AI is changing what originality looks like online
✔ Why originality beats volume in 2026
✔ How to read your own analytics properly
✔ Why saves and shares are more valuable than high view counts
✔ How to test content without chasing vanity metrics
✔ The exact mistakes keeping brands stuck in low reach cycles


Connect With Us

For behind-the-scenes clips, hot takes, and conversations we don’t always have time for on the mic, follow us on Instagram @grindsocialmedia.

If you’ve been listening for a while, leaving a quick review helps more business owners find the show and stop wasting money on marketing that doesn’t work.

Thanks for listening and thanks for being part of this community.

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> In this episode of Marketing Sucks, Amanda Casinha and Phil Ginther tackle one of the biggest excuses in marketing right now: blaming the algorithm.

Instead of feeding into outdated myths about reach and suppression, they break down what’s actually happening on Instagram and why most content struggles have nothing to do with the algorithm and everything to do with voice, originality, and how the platform is meant to be used today.

Drawing directly from recent updates shared by Instagram’s head, this episode explains why shares and private DMs now matter more than likes, why polished content is losing ground to raw authenticity, and why boring, copy-paste content is being ignored by both people and platforms.

If you’re stuck at low views, minimal engagement, or blaming the algorithm for stagnant growth, this episode reframes the problem and gives you a clear, practical way forward.

What You’ll Learn

✔ Why the algorithm isn’t the problem, your content is
✔ What Instagram is actually prioritizing right now
✔ Why shares and DMs matter more than views and likes
✔ How private sharing fuels reach faster than public engagement
✔ The difference between content that performs and content that gets ignored
✔ Why raw, unpolished content is outperforming “aesthetic” posts
✔ How AI is changing what originality looks like online
✔ Why originality beats volume in 2026
✔ How to read your own analytics properly
✔ Why saves and shares are more valuable than high view counts
✔ How to test content without chasing vanity metrics
✔ The exact mistakes keeping brands stuck in low reach cycles


Connect With Us

For behind-the-scenes clips, hot takes, and conversations we don’t always have time for on the mic, follow us on Instagram @grindsocialmedia.

If you’ve been listening for a while, leaving a quick review helps more business owners find the show and stop wasting money on marketing that doesn’t work.

Thanks for listening and thanks for being part of this community.

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-18575472 Tue, 17 Feb 2026 00:00:00 -0500 1215 97 full false What Today’s Best Marketing Campaigns Get Right What Today’s Best Marketing Campaigns Get Right In this episode of Marketing Sucks, Amanda Casinha and Phil Ginther flip the script.

Instead of tearing apart bad marketing, they break down three major brands that are actually getting it right right now and explain why their campaigns are working in today’s attention economy. From unhinged humour and cultural relevance to emotional storytelling and radical honesty, this episode explores what modern brands are doing differently and how smaller businesses can apply the same thinking without copying tactics blindly.

Featuring real-world examples from Duolingo, Nike, and Ryanair, this conversation is part marketing breakdown, part cultural commentary, and part call-out of boring, safe, copy-paste content that blends into the void.

What You’ll Learn

✔ Why speed beats polish in modern marketing
✔ How cultural relevance drives engagement more than perfection
✔ Why brands win when they stop acting like brands
✔ How Duolingo turned chaos into a content strategy
✔ Why Nike shifted away from product-first messaging
✔ How emotional storytelling builds trust at scale
✔ Why Ryanair’s radical honesty actually works
✔ The danger of copying viral formats without a voice
✔ How comment sections can become content engines
✔ Why consistency of tone matters more than aesthetics
✔ How to audit your own marketing for alignment
✔ What most businesses are doing that’s killing originality

Connect With Us

For behind-the-scenes clips, hot takes, and conversations we don’t always have time for on the mic, follow us on Instagram @grindsocialmedia.

If you’ve been listening for a while, leaving a quick review helps more business owners find the show and stop wasting money on marketing that doesn’t work.

Thanks for listening and thanks for being part of this community.

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> In this episode of Marketing Sucks, Amanda Casinha and Phil Ginther flip the script.

Instead of tearing apart bad marketing, they break down three major brands that are actually getting it right right now and explain why their campaigns are working in today’s attention economy. From unhinged humour and cultural relevance to emotional storytelling and radical honesty, this episode explores what modern brands are doing differently and how smaller businesses can apply the same thinking without copying tactics blindly.

Featuring real-world examples from Duolingo, Nike, and Ryanair, this conversation is part marketing breakdown, part cultural commentary, and part call-out of boring, safe, copy-paste content that blends into the void.

What You’ll Learn

✔ Why speed beats polish in modern marketing
✔ How cultural relevance drives engagement more than perfection
✔ Why brands win when they stop acting like brands
✔ How Duolingo turned chaos into a content strategy
✔ Why Nike shifted away from product-first messaging
✔ How emotional storytelling builds trust at scale
✔ Why Ryanair’s radical honesty actually works
✔ The danger of copying viral formats without a voice
✔ How comment sections can become content engines
✔ Why consistency of tone matters more than aesthetics
✔ How to audit your own marketing for alignment
✔ What most businesses are doing that’s killing originality

Connect With Us

For behind-the-scenes clips, hot takes, and conversations we don’t always have time for on the mic, follow us on Instagram @grindsocialmedia.

If you’ve been listening for a while, leaving a quick review helps more business owners find the show and stop wasting money on marketing that doesn’t work.

Thanks for listening and thanks for being part of this community.

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-18575446 Tue, 10 Feb 2026 00:00:00 -0500 2008 96 full false Funnel Stages Explained: Why Your Marketing Isn’t Converting Funnel Stages Explained: Why Your Marketing Isn’t Converting In this final episode of a four-part Marketing Sucks series, Amanda Casinha and Phil Ginther break down one of the most misunderstood reasons marketing fails: not understanding funnel stages.

From awkward couch setups to brutally honest real-world examples, this episode strips away the fluff around funnels and explains what they actually are, how people misuse them, and why jumping straight to “buy now” is killing conversions. Amanda and Phil walk through the four core funnel stages, the common mistakes businesses make at each one, and how misreading timing, trust, and objections leads to wasted effort and lost sales.

If you’ve ever asked, “Why isn’t my marketing working?” this episode answers that question with clarity, humour, and very practical takeaways.

What You’ll Learn

✔ The four true stages of a funnel and what each stage’s job really is
✔ Why most businesses jump straight from awareness to selling and fail
✔ The difference between cold, warm, and hot leads (and why it matters)
✔ The most common barriers stopping people from buying
✔ How fear, trust, timing, and price impact conversion
✔ Why over-educating at the wrong moment can actually kill sales
✔ How misreading cues online and in real life leads to lost opportunities
✔ Why treating people like numbers destroys trust instantly
✔ How different buyer types need different messaging at the same time
✔ Why random posting strategies rarely produce results
✔ How data, analytics, and timing drive effective funnels
✔ The questions you should ask before creating any piece of content

Connect With Us

For behind-the-scenes clips, hot takes, and conversations we don’t always have time for on the mic, follow us on Instagram @grindsocialmedia.

If you’ve been listening for a while, leaving a quick review helps more business owners find the show and stop wasting money on marketing that doesn’t work.

Thanks for listening and thanks for being part of this community.

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> In this final episode of a four-part Marketing Sucks series, Amanda Casinha and Phil Ginther break down one of the most misunderstood reasons marketing fails: not understanding funnel stages.

From awkward couch setups to brutally honest real-world examples, this episode strips away the fluff around funnels and explains what they actually are, how people misuse them, and why jumping straight to “buy now” is killing conversions. Amanda and Phil walk through the four core funnel stages, the common mistakes businesses make at each one, and how misreading timing, trust, and objections leads to wasted effort and lost sales.

If you’ve ever asked, “Why isn’t my marketing working?” this episode answers that question with clarity, humour, and very practical takeaways.

What You’ll Learn

✔ The four true stages of a funnel and what each stage’s job really is
✔ Why most businesses jump straight from awareness to selling and fail
✔ The difference between cold, warm, and hot leads (and why it matters)
✔ The most common barriers stopping people from buying
✔ How fear, trust, timing, and price impact conversion
✔ Why over-educating at the wrong moment can actually kill sales
✔ How misreading cues online and in real life leads to lost opportunities
✔ Why treating people like numbers destroys trust instantly
✔ How different buyer types need different messaging at the same time
✔ Why random posting strategies rarely produce results
✔ How data, analytics, and timing drive effective funnels
✔ The questions you should ask before creating any piece of content

Connect With Us

For behind-the-scenes clips, hot takes, and conversations we don’t always have time for on the mic, follow us on Instagram @grindsocialmedia.

If you’ve been listening for a while, leaving a quick review helps more business owners find the show and stop wasting money on marketing that doesn’t work.

Thanks for listening and thanks for being part of this community.

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-18503107 Tue, 03 Feb 2026 00:00:00 -0500 1494 95 full false How to Build a Simple Marketing Campaign That Works How to Build a Simple Marketing Campaign That Works Most businesses say they’re running campaigns.
Very few actually are.

In Part 3 of this January series, Amanda and Phil break down what a real marketing campaign is, what it is not, and why so many businesses are unknowingly sabotaging their results by overcomplicating everything.

This episode introduces a deceptively simple rule that drives real conversions and explains why clarity beats creativity every single time. If your campaigns feel scattered, confusing, or underperforming, it’s probably not a content problem. It’s a clarity problem.

What You’ll Learn in This Episode

  • What a marketing campaign actually is (and what it’s not)
  • Why sending emails and posting during a sale does not equal a campaign
  • The role a campaign plays in achieving your objective
  • Why confused customers do not convert
  • The three essential components every campaign needs
  • How over-educating buyers can cost you sales
  • Why simplicity outperforms complexity in real-world marketing
  • How to spot messaging that’s too broad to convert

What’s Coming Next

This episode sets the foundation for the final part of the series. Next week we’re covering funnel stages, where people actually convert, and how broken funnels quietly drain your marketing budget.

Make sure you’re following the show so you don’t miss it.

Connect With Us

For behind-the-scenes clips, hot takes, and conversations we don’t always have time for on the mic, follow us on Instagram @grindsocialmedia.

If you’ve been listening for a while, leaving a quick review helps more business owners find the show and stop wasting money on marketing that doesn’t work.

Thanks for listening and thanks for being part of this community.

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Most businesses say they’re running campaigns.
Very few actually are.

In Part 3 of this January series, Amanda and Phil break down what a real marketing campaign is, what it is not, and why so many businesses are unknowingly sabotaging their results by overcomplicating everything.

This episode introduces a deceptively simple rule that drives real conversions and explains why clarity beats creativity every single time. If your campaigns feel scattered, confusing, or underperforming, it’s probably not a content problem. It’s a clarity problem.

What You’ll Learn in This Episode

  • What a marketing campaign actually is (and what it’s not)
  • Why sending emails and posting during a sale does not equal a campaign
  • The role a campaign plays in achieving your objective
  • Why confused customers do not convert
  • The three essential components every campaign needs
  • How over-educating buyers can cost you sales
  • Why simplicity outperforms complexity in real-world marketing
  • How to spot messaging that’s too broad to convert

What’s Coming Next

This episode sets the foundation for the final part of the series. Next week we’re covering funnel stages, where people actually convert, and how broken funnels quietly drain your marketing budget.

Make sure you’re following the show so you don’t miss it.

Connect With Us

For behind-the-scenes clips, hot takes, and conversations we don’t always have time for on the mic, follow us on Instagram @grindsocialmedia.

If you’ve been listening for a while, leaving a quick review helps more business owners find the show and stop wasting money on marketing that doesn’t work.

Thanks for listening and thanks for being part of this community.

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-18474499 Tue, 27 Jan 2026 00:00:00 -0500 1145 94 full false Why Posting More Content Isn’t Growing Your Business Why Posting More Content Isn’t Growing Your Business In week two of this January series, Amanda and Phil break down one of the biggest myths in modern marketing: that more content automatically equals more growth. Spoiler: it doesn’t.

This episode dismantles the obsession with daily posting, viral content, and arbitrary challenges, and replaces it with something far more uncomfortable and far more effective: real objectives, real numbers, and real accountability.

If your current strategy is “post more and hope,” this conversation explains exactly why that’s keeping you stuck and what to do instead.

What You’ll Learn in This Episode

  • Why posting every day is an activity, not a goal
  • The difference between content volume and content effectiveness
  • Why going viral is not a business objective
  • How empty metrics protect your ego but stall your growth
  • What a real marketing objective actually looks like
  • Why vague goals keep you comfortable, and specific goals force growth
  • How numbers, timelines, and outcomes change everything
  • Why discipline is boring until it starts making you money

What’s Coming Next

This episode builds directly into Part 3 of the series and next week you’ll learn how to structure simple campaigns that actually work and why most businesses skip this step entirely.

Make sure you’re following the show so you don’t miss it.

Connect With Us

For behind-the-scenes clips, hot takes, and conversations we don’t always have time for on the mic, follow us on Instagram @grindsocialmedia.

If you’ve been listening for a while, leaving a quick review helps more business owners find the show and stop wasting money on marketing that doesn’t work.

Thanks for listening and thanks for being part of this community.

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> In week two of this January series, Amanda and Phil break down one of the biggest myths in modern marketing: that more content automatically equals more growth. Spoiler: it doesn’t.

This episode dismantles the obsession with daily posting, viral content, and arbitrary challenges, and replaces it with something far more uncomfortable and far more effective: real objectives, real numbers, and real accountability.

If your current strategy is “post more and hope,” this conversation explains exactly why that’s keeping you stuck and what to do instead.

What You’ll Learn in This Episode

  • Why posting every day is an activity, not a goal
  • The difference between content volume and content effectiveness
  • Why going viral is not a business objective
  • How empty metrics protect your ego but stall your growth
  • What a real marketing objective actually looks like
  • Why vague goals keep you comfortable, and specific goals force growth
  • How numbers, timelines, and outcomes change everything
  • Why discipline is boring until it starts making you money

What’s Coming Next

This episode builds directly into Part 3 of the series and next week you’ll learn how to structure simple campaigns that actually work and why most businesses skip this step entirely.

Make sure you’re following the show so you don’t miss it.

Connect With Us

For behind-the-scenes clips, hot takes, and conversations we don’t always have time for on the mic, follow us on Instagram @grindsocialmedia.

If you’ve been listening for a while, leaving a quick review helps more business owners find the show and stop wasting money on marketing that doesn’t work.

Thanks for listening and thanks for being part of this community.

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-18474493 Tue, 20 Jan 2026 00:00:00 -0500 1830 93 full false The New Year Marketing Lie That Costs Businesses Thousands The New Year Marketing Lie That Costs Businesses Thousands It’s the second week of January, and the hype is loud.

New year, new you.
New platforms. New offers. New ads. New everything.

In this episode, Amanda and Phil call out the New Year marketing lie that convinces business owners they’re already behind and need to do more, faster, right now. Spoiler: that energy is usually what drains your budget and derails your strategy.

Instead of panic-driven decisions, this conversation focuses on slowing down, returning to fundamentals, and getting brutally clear on what your brand actually stands for before you touch another tactic.

This is a reality check for business owners who feel overwhelmed by January pressure and want to make smarter, more intentional marketing decisions.

What You’ll Learn in This Episode

  • Why the New Year “urgency” is mostly manufactured and expensive
  • How rushing into new platforms, rebrands, and ads can quietly set you back
  • Why January is the worst time to make reactive marketing decisions
  • The difference between doing more and doing the right thing
  • Why most brands cannot clearly articulate what problem they actually solve
  • How clarity beats content volume every single time
  • A simple internal brand exercise to ground your marketing decisions

What’s Coming Next:

This episode kicks off a 4-part January series. Next week we’ll chat about why posting more content is not growing your business and what actually does.

Make sure you’re following the show so you don’t miss what builds next.

Connect With Us

For behind-the-scenes clips, hot takes, and conversations we don’t always have time for on the mic, follow us on Instagram @grindsocialmedia.

If you’ve been listening for a while, leaving a quick review helps more business owners find the show and stop wasting money on marketing that doesn’t work.

Thanks for listening and thanks for being part of this community.

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> It’s the second week of January, and the hype is loud.

New year, new you.
New platforms. New offers. New ads. New everything.

In this episode, Amanda and Phil call out the New Year marketing lie that convinces business owners they’re already behind and need to do more, faster, right now. Spoiler: that energy is usually what drains your budget and derails your strategy.

Instead of panic-driven decisions, this conversation focuses on slowing down, returning to fundamentals, and getting brutally clear on what your brand actually stands for before you touch another tactic.

This is a reality check for business owners who feel overwhelmed by January pressure and want to make smarter, more intentional marketing decisions.

What You’ll Learn in This Episode

  • Why the New Year “urgency” is mostly manufactured and expensive
  • How rushing into new platforms, rebrands, and ads can quietly set you back
  • Why January is the worst time to make reactive marketing decisions
  • The difference between doing more and doing the right thing
  • Why most brands cannot clearly articulate what problem they actually solve
  • How clarity beats content volume every single time
  • A simple internal brand exercise to ground your marketing decisions

What’s Coming Next:

This episode kicks off a 4-part January series. Next week we’ll chat about why posting more content is not growing your business and what actually does.

Make sure you’re following the show so you don’t miss what builds next.

Connect With Us

For behind-the-scenes clips, hot takes, and conversations we don’t always have time for on the mic, follow us on Instagram @grindsocialmedia.

If you’ve been listening for a while, leaving a quick review helps more business owners find the show and stop wasting money on marketing that doesn’t work.

Thanks for listening and thanks for being part of this community.

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-18474491 Tue, 13 Jan 2026 00:00:00 -0500 1021 92 full false How to Grow Your Email List and Revenue in 2026 How to Grow Your Email List and Revenue in 2026 You heard it here first: 2026 will be the year of email marketing. Not only is it the fastest way to be seen by your audience, it converts 4x higher than any other channel. If you’re not already on the bandwagon and growing your list, this episode of Marketing Sucks is required listening. 

Tune in as Phil and I explore the forgotten art of email and how to use it to make your revenue explode this year. We talk about how to write a newsletter CTA that doesn’t suck, how to warm up new subscribers, and the sequences and automations you need to set up. We also share some of our hottest lead magnet tips, so you can toss that tired PDF (sorry, not sorry) and create something people will actually WANT. 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • Why most brands rely heavily on email for sales-specific content
  • The unique perks of email marketing other channels don’t offer 
  • The #1 reason your list isn’t growing (and the crazy simple fix)

Please rate, review, and subscribe!

Timestamps:‌ ‌

00:12  Intro

01:30  My email numbers

03:21  Why email? 

04:54  Why lists don’t grow 

06:55  Building a funnel

09:20  Lead magnets

12:47  Sequences  

14:04  Automation & personalization 

16:32  Emails to send

18:16  Action items

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> You heard it here first: 2026 will be the year of email marketing. Not only is it the fastest way to be seen by your audience, it converts 4x higher than any other channel. If you’re not already on the bandwagon and growing your list, this episode of Marketing Sucks is required listening. 

Tune in as Phil and I explore the forgotten art of email and how to use it to make your revenue explode this year. We talk about how to write a newsletter CTA that doesn’t suck, how to warm up new subscribers, and the sequences and automations you need to set up. We also share some of our hottest lead magnet tips, so you can toss that tired PDF (sorry, not sorry) and create something people will actually WANT. 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • Why most brands rely heavily on email for sales-specific content
  • The unique perks of email marketing other channels don’t offer 
  • The #1 reason your list isn’t growing (and the crazy simple fix)

Please rate, review, and subscribe!

Timestamps:‌ ‌

00:12  Intro

01:30  My email numbers

03:21  Why email? 

04:54  Why lists don’t grow 

06:55  Building a funnel

09:20  Lead magnets

12:47  Sequences  

14:04  Automation & personalization 

16:32  Emails to send

18:16  Action items

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-18292377 Tue, 06 Jan 2026 00:00:00 -0500 1185 91 full false Why Not Showing Up Online is Going to Hurt Your Business This Year Why Not Showing Up Online is Going to Hurt Your Business This Year You can’t outsource being the founder or CEO. These days, your personal brand is your #1 business growth strategy - and if you’re not showing up online often and authentically this year, your business is going to suffer. Full stop. 

In this short-and-spicy episode of Marketing Sucks, Phil and I lay out the new rules of engagement for 2026, from keeping the algorithm happy to becoming BFFs with your audience. We talk about how your personal brand will actually shorten the sales cycle with your best-fit customers, why the fear of being seen is costing you money, scale, and growth, and how being petty can actually help you get more visible with less stress.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • Finding a posting schedule that consistent and comfortable for you 
  • How to stop giving a f*ck about other people’s judgments 
  • What sets Canada’s most-trusted brands apart

Please rate, review, and subscribe!

Timestamps:‌ ‌

00:11  Intro

02:24  Consistency

04:19  Your personal brand

05:37  Shortening the sales cycle

07:17  Top trusted Canadian brands 

08:02  Fear of being seen

09:47  Action items

Links mentioned:‌ ‌

BrandSpark 2026 Winners Announced

brandsparkmosttrusted.com/canada 

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> You can’t outsource being the founder or CEO. These days, your personal brand is your #1 business growth strategy - and if you’re not showing up online often and authentically this year, your business is going to suffer. Full stop. 

In this short-and-spicy episode of Marketing Sucks, Phil and I lay out the new rules of engagement for 2026, from keeping the algorithm happy to becoming BFFs with your audience. We talk about how your personal brand will actually shorten the sales cycle with your best-fit customers, why the fear of being seen is costing you money, scale, and growth, and how being petty can actually help you get more visible with less stress.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • Finding a posting schedule that consistent and comfortable for you 
  • How to stop giving a f*ck about other people’s judgments 
  • What sets Canada’s most-trusted brands apart

Please rate, review, and subscribe!

Timestamps:‌ ‌

00:11  Intro

02:24  Consistency

04:19  Your personal brand

05:37  Shortening the sales cycle

07:17  Top trusted Canadian brands 

08:02  Fear of being seen

09:47  Action items

Links mentioned:‌ ‌

BrandSpark 2026 Winners Announced

brandsparkmosttrusted.com/canada 

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-18292370 Tue, 30 Dec 2025 00:00:00 -0500 759 90 full false [REPLAY] Episode 71: The Top 5 Marketing Mistakes You're Making (And How to Fix Them) [REPLAY] Episode 71: The Top 5 Marketing Mistakes You're Making (And How to Fix Them) Stop making your marketing way harder than it needs to be. In this episode of Marketing Sucks, Phil and I reveal the five major marketing mistakes you’re probably making right now - and how to stop driving yourself crazy doing all the things. 

Listen in as we break down the most crucial do’s and don’ts of showing up online, reveal the #1 easiest way to boost your conversions (it may not be what you expect), and give you our official permission to stop posting on every single platform. This is a must-listen episode for both new and seasoned biz owners.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • Why that hot new app may be useless for your biz (and how to figure it out)
  • Why repurposing content is more complicated than you think 
  • What you absolutely need to have in place BEFORE posting

Please rate, review, and subscribe!

Timestamps:‌ ‌

00:11  Intro

02:08  Trying to be everywhere

05:29  Repurpose or not?

06:25  Dominating your platform

08:16  Having a strategy

10:53  Ignoring your list

13:28  Selling without solving

16:44  Time crunch

18:40  Chasing perfection

23:20  Recap

24:14  Action items & outro

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Stop making your marketing way harder than it needs to be. In this episode of Marketing Sucks, Phil and I reveal the five major marketing mistakes you’re probably making right now - and how to stop driving yourself crazy doing all the things. 

Listen in as we break down the most crucial do’s and don’ts of showing up online, reveal the #1 easiest way to boost your conversions (it may not be what you expect), and give you our official permission to stop posting on every single platform. This is a must-listen episode for both new and seasoned biz owners.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • Why that hot new app may be useless for your biz (and how to figure it out)
  • Why repurposing content is more complicated than you think 
  • What you absolutely need to have in place BEFORE posting

Please rate, review, and subscribe!

Timestamps:‌ ‌

00:11  Intro

02:08  Trying to be everywhere

05:29  Repurpose or not?

06:25  Dominating your platform

08:16  Having a strategy

10:53  Ignoring your list

13:28  Selling without solving

16:44  Time crunch

18:40  Chasing perfection

23:20  Recap

24:14  Action items & outro

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-18294722 Tue, 23 Dec 2025 00:00:00 -0500 1580 89 full false From Solopreneur to Scalable Brand: The Shifts You Need to Make in Your Marketing Strategy From Solopreneur to Scalable Brand: The Shifts You Need to Make in Your Marketing Strategy Think you’re ready to scale your business? If you want to move from solo-run start-up to scalable brand, you’ll need to switch up your strategy and your mindset. Your success will depend on whether you have the right people (and tools) in place - and what you’re willing to let go of. 

In this juicy episode of Marketing Sucks, Phil and I talk about how to tell when you’re ready to grow, what you need to put in place first, and the key strategy and mindset shifts that’ll help you scale faster. You’ll learn how to get through the scale-up identity crisis intact, why you need to adopt a company (rather than creator) mindset, how to build out your brand ecosystem, and the key to making evidence-based decisions.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How to inject more structure and intentionality into your content
  • What so many biz owners get wrong when it comes to hiring VAs
  • The pipelines you need in place before you scale

Please rate, review, and subscribe!

Timestamps:‌ ‌

00:11  Intro

03:14  Letting go of your baby

06:52  Delegation

08:41  Building pipelines

11:32  VAs, marketing & data 

13:57  Company mindset

16:04  Building your ecosystem

17:43  Letting go

19:50  Action items

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Think you’re ready to scale your business? If you want to move from solo-run start-up to scalable brand, you’ll need to switch up your strategy and your mindset. Your success will depend on whether you have the right people (and tools) in place - and what you’re willing to let go of. 

In this juicy episode of Marketing Sucks, Phil and I talk about how to tell when you’re ready to grow, what you need to put in place first, and the key strategy and mindset shifts that’ll help you scale faster. You’ll learn how to get through the scale-up identity crisis intact, why you need to adopt a company (rather than creator) mindset, how to build out your brand ecosystem, and the key to making evidence-based decisions.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How to inject more structure and intentionality into your content
  • What so many biz owners get wrong when it comes to hiring VAs
  • The pipelines you need in place before you scale

Please rate, review, and subscribe!

Timestamps:‌ ‌

00:11  Intro

03:14  Letting go of your baby

06:52  Delegation

08:41  Building pipelines

11:32  VAs, marketing & data 

13:57  Company mindset

16:04  Building your ecosystem

17:43  Letting go

19:50  Action items

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-18292364 Tue, 16 Dec 2025 00:00:00 -0500 1291 88 full false What’s Holding You Back From Growing Your Business and How to Fix It What’s Holding You Back From Growing Your Business and How to Fix It Consider this the business intervention you didn’t ask for - I promise you’ll thank us later. In this no-holds-barred, tough love episode of Marketing Sucks, Phil and I dig deeply into: 1) what’s going wrong in your marketing, 2) why it’s keeping you stagnant and exhausted, and 3) how to fix it so you can actually start seeing results.

We cover how to properly map out your tactical path (instead of just throwing spaghetti based on vibes), why you can’t just have your VA handle your paid ads, how to turn your business wishes into business plans, and the dumb-but-effective dashboard that will keep you from getting sucked into a data blackhole.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How to cut down on your channels while maximizing your impact 
  • Where automation and AI help your business (and where they hurt you)
  • How to verify and perfect your organic reach

Please rate, review, and subscribe!

Timestamps:‌ ‌

00:11  Intro 

01:46  How much do you want it? 

03:39  Doing too much

06:19  Stripping it back

07:54  Too many tactics 

10:33  Getting clarity on your actions 

14:26  Paid ads

16:41  Organic reach

18:46  Data blackhole

20:58  Dashboard & metrics

23:52  AI & automation

27:13  Using your tech stack 

29:07  Shape & shorten your content

32:44  Scaling & back-end

36:50  Recap & action items

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Consider this the business intervention you didn’t ask for - I promise you’ll thank us later. In this no-holds-barred, tough love episode of Marketing Sucks, Phil and I dig deeply into: 1) what’s going wrong in your marketing, 2) why it’s keeping you stagnant and exhausted, and 3) how to fix it so you can actually start seeing results.

We cover how to properly map out your tactical path (instead of just throwing spaghetti based on vibes), why you can’t just have your VA handle your paid ads, how to turn your business wishes into business plans, and the dumb-but-effective dashboard that will keep you from getting sucked into a data blackhole.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How to cut down on your channels while maximizing your impact 
  • Where automation and AI help your business (and where they hurt you)
  • How to verify and perfect your organic reach

Please rate, review, and subscribe!

Timestamps:‌ ‌

00:11  Intro 

01:46  How much do you want it? 

03:39  Doing too much

06:19  Stripping it back

07:54  Too many tactics 

10:33  Getting clarity on your actions 

14:26  Paid ads

16:41  Organic reach

18:46  Data blackhole

20:58  Dashboard & metrics

23:52  AI & automation

27:13  Using your tech stack 

29:07  Shape & shorten your content

32:44  Scaling & back-end

36:50  Recap & action items

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-18292344 Tue, 09 Dec 2025 00:00:00 -0500 2359 87 full false 5 Marketing Trends You Can’t Ignore in 2026 5 Marketing Trends You Can’t Ignore in 2026 In this spicy episode of Marketing Sucks, Phil and I talk about the 5 marketing trends you can’t afford to ignore in 2026. Note: the trends covered in this conversation aren’t short-lived fads that’ll die out by April. If you ignore these major shifts, you WILL be left behind. 

Tune in as we dig into how the CEO brand effect is changing buying behaviour (and what this means for your personal brand), why raw content is massively outperforming polished, and how to optimize your marketing strategy for an AI-driven world.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How to build trust with your audience in just a few minutes a week
  • The micro-marketing and community-led strategies that’ll have big payoff in 2026 
  • How to become a trusted source for AI search so you stay visible

Please rate, review, and subscribe!


Timestamps:‌ ‌

00:12  Intro

02:29  CEO & personal brand effect

06:04  Sharing your story

08:28  Microinfluencers & community-building

15:31  Finding microinfluencers

21:23  Unsh*ttification of brand marketing

26:28  Being more real

29:11  AI-driven visibility & GEO

32:58  Community-led growth & brand ecosystems

37:45  Recap & action items

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> In this spicy episode of Marketing Sucks, Phil and I talk about the 5 marketing trends you can’t afford to ignore in 2026. Note: the trends covered in this conversation aren’t short-lived fads that’ll die out by April. If you ignore these major shifts, you WILL be left behind. 

Tune in as we dig into how the CEO brand effect is changing buying behaviour (and what this means for your personal brand), why raw content is massively outperforming polished, and how to optimize your marketing strategy for an AI-driven world.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How to build trust with your audience in just a few minutes a week
  • The micro-marketing and community-led strategies that’ll have big payoff in 2026 
  • How to become a trusted source for AI search so you stay visible

Please rate, review, and subscribe!


Timestamps:‌ ‌

00:12  Intro

02:29  CEO & personal brand effect

06:04  Sharing your story

08:28  Microinfluencers & community-building

15:31  Finding microinfluencers

21:23  Unsh*ttification of brand marketing

26:28  Being more real

29:11  AI-driven visibility & GEO

32:58  Community-led growth & brand ecosystems

37:45  Recap & action items

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-18127048 Tue, 02 Dec 2025 00:00:00 -0500 2549 86 full false How to Build a Facebook Group That Actually Makes You Money | With Michelle Vroom How to Build a Facebook Group That Actually Makes You Money | With Michelle Vroom For every thriving Facebook group out there, there are thousands dead or on life support. Should you bother making one for your business? How do you make sure it doesn’t suck? Does anyone even use Facebook anymore?

In this episode of Marketing Sucks, marketing coach and Facebook group expert Michelle Vroom shares how she helps her clients build Facebook groups that actually make money, and some juicy tips to help you create your own lead-generating community. Listen now to learn how AI has revived Facebook groups (not in the way you think), how group engagement has shifted, and why size matters.  

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • Best practices for running a successful and profitable Facebook group
  • The content strategy that builds trust, sparks engagement, and boosts sales 
  • How to pitch in a group without feeling sleazy

Please rate, review, and subscribe! 

Guest bio: Michelle Vroom is a marketing coach who believes that every woman should be in control of signing clients so they can have more stability in their business. As a mom of three boys who's built a multiple-six-figure business working 20 hours a week, she understands the need for practical marketing strategies that can be done in limited hours. She also believes in the power of relationships and knows that relationships are what lead to consistent clients.


Timestamps:‌ ‌

00:11  Intro 

01:09  Meet Michelle Vroom

05:03  Facebook group resurgence 

08:42  Size & engagement shift 

11:39  Automation v. relationships 

15:41  Best practices 

18:54  Content strategy

27:45  “The group will run itself” 

33:01  Early stages of business

35:35  Selling in communities

43:08  Pitch improvement

45:33  Lean into the awkward

47:41  Action item & outro

 

Links mentioned:‌ ‌

Michelle Vroom

facebook.com/michellezeigler 

facebook.com/groups/marketlikeabossgroup 

Instagram: @marketlikeabossmv 

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> For every thriving Facebook group out there, there are thousands dead or on life support. Should you bother making one for your business? How do you make sure it doesn’t suck? Does anyone even use Facebook anymore?

In this episode of Marketing Sucks, marketing coach and Facebook group expert Michelle Vroom shares how she helps her clients build Facebook groups that actually make money, and some juicy tips to help you create your own lead-generating community. Listen now to learn how AI has revived Facebook groups (not in the way you think), how group engagement has shifted, and why size matters.  

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • Best practices for running a successful and profitable Facebook group
  • The content strategy that builds trust, sparks engagement, and boosts sales 
  • How to pitch in a group without feeling sleazy

Please rate, review, and subscribe! 

Guest bio: Michelle Vroom is a marketing coach who believes that every woman should be in control of signing clients so they can have more stability in their business. As a mom of three boys who's built a multiple-six-figure business working 20 hours a week, she understands the need for practical marketing strategies that can be done in limited hours. She also believes in the power of relationships and knows that relationships are what lead to consistent clients.


Timestamps:‌ ‌

00:11  Intro 

01:09  Meet Michelle Vroom

05:03  Facebook group resurgence 

08:42  Size & engagement shift 

11:39  Automation v. relationships 

15:41  Best practices 

18:54  Content strategy

27:45  “The group will run itself” 

33:01  Early stages of business

35:35  Selling in communities

43:08  Pitch improvement

45:33  Lean into the awkward

47:41  Action item & outro

 

Links mentioned:‌ ‌

Michelle Vroom

facebook.com/michellezeigler 

facebook.com/groups/marketlikeabossgroup 

Instagram: @marketlikeabossmv 

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-18127042 Tue, 25 Nov 2025 00:00:00 -0500 3059 85 full false The End-of-Year Marketing Audit Every Business Needs The End-of-Year Marketing Audit Every Business Needs Marketing audits aren’t sexy or fun. But if you’re running your business on *viBeS* instead of data, you don’t actually KNOW what’s working and driving conversions, and what’s just keeping you busy and wasting your money. 

In this value-packed episode of Marketing Sucks, Phil and I walk you through the 5-part end-of-year marketing audit that will help you fix your performance, community, content, budget, and planning, so you can start actually moving the damn needle and seeing solid ROI. Hit play and get ready to cut out some dead weight and busywork.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • Our 5-part auditing framework (and how to make the process less stressful!) 
  • The metrics that you need to keep an eye on and what you can ignore 
  • Which investments to dump and which to double-down on

Please rate, review, and subscribe!


Timestamps:‌ ‌

00:11  Intro

01:01  Why audit?

03:12  Performance audit 

05:54  Financial audit

10:29  Community & relationship audit 

13:35  Content & strategy audit 

16:57  Future audit

20:07  Action item

21:39  Wrap-up & outro

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Marketing audits aren’t sexy or fun. But if you’re running your business on *viBeS* instead of data, you don’t actually KNOW what’s working and driving conversions, and what’s just keeping you busy and wasting your money. 

In this value-packed episode of Marketing Sucks, Phil and I walk you through the 5-part end-of-year marketing audit that will help you fix your performance, community, content, budget, and planning, so you can start actually moving the damn needle and seeing solid ROI. Hit play and get ready to cut out some dead weight and busywork.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • Our 5-part auditing framework (and how to make the process less stressful!) 
  • The metrics that you need to keep an eye on and what you can ignore 
  • Which investments to dump and which to double-down on

Please rate, review, and subscribe!


Timestamps:‌ ‌

00:11  Intro

01:01  Why audit?

03:12  Performance audit 

05:54  Financial audit

10:29  Community & relationship audit 

13:35  Content & strategy audit 

16:57  Future audit

20:07  Action item

21:39  Wrap-up & outro

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-18127032 Tue, 18 Nov 2025 00:00:00 -0500 1469 84 full false Why Your Marketing Isn’t Working (and How to Fix It) | With Kirsten Jordan Why Your Marketing Isn’t Working (and How to Fix It) | With Kirsten Jordan Business owners today have access to a literal ton of marketing tools and an endless stream of advice from marketing gurus. So why are so many entrepreneurs still seeing zero ROI?

In this episode of Marketing Sucks, the brilliant marketing coach Kirsten Jordan joins me to chat about why biz owners still struggle SO HARD with their marketing today, and how to create a marketing plan that actually works for your business goals. Tune in as we talk about bad strategies, good coaches, the limitations of social media, the hidden costs of going viral, and the marketing tools you should never ever pay for.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • Why you don’t need to “be everywhere” - and what to do instead 
  • How to optimize your marketing budget and stop burning cash
  • When to be flexible with your marketing (and when to be rigid)

Please rate, review, and subscribe!

Guest bio: Kirsten Jordan is a marketing coach who helps entrepreneurs create authentic marketing strategies that are grounded in intention, inspiration, and impact. She teaches business owners how to connect through storytelling and build marketing that feels both powerful and true to who they are.


Timestamps:‌ ‌

00:12  Meet Kirsten Jordan

04:30  Why entrepreneurs struggle

06:43  Good marketing coaches

08:35  One-size-fits-all

11:53  Beyond social media 

14:44  Business goals

17:20  Clarifying questions & going viral

21:12  Productive procrastination

24:22  Posting frequency

27:11  Investing in marketing

34:11  Gather Society

39:02  Action item 


Links mentioned:‌ ‌

Kirsten Jordan

LinkedIn: linkedin.com/in/kirstenjordan

Instagram: @kirstenjmarketing  

gathersociety.ca 

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Business owners today have access to a literal ton of marketing tools and an endless stream of advice from marketing gurus. So why are so many entrepreneurs still seeing zero ROI?

In this episode of Marketing Sucks, the brilliant marketing coach Kirsten Jordan joins me to chat about why biz owners still struggle SO HARD with their marketing today, and how to create a marketing plan that actually works for your business goals. Tune in as we talk about bad strategies, good coaches, the limitations of social media, the hidden costs of going viral, and the marketing tools you should never ever pay for.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • Why you don’t need to “be everywhere” - and what to do instead 
  • How to optimize your marketing budget and stop burning cash
  • When to be flexible with your marketing (and when to be rigid)

Please rate, review, and subscribe!

Guest bio: Kirsten Jordan is a marketing coach who helps entrepreneurs create authentic marketing strategies that are grounded in intention, inspiration, and impact. She teaches business owners how to connect through storytelling and build marketing that feels both powerful and true to who they are.


Timestamps:‌ ‌

00:12  Meet Kirsten Jordan

04:30  Why entrepreneurs struggle

06:43  Good marketing coaches

08:35  One-size-fits-all

11:53  Beyond social media 

14:44  Business goals

17:20  Clarifying questions & going viral

21:12  Productive procrastination

24:22  Posting frequency

27:11  Investing in marketing

34:11  Gather Society

39:02  Action item 


Links mentioned:‌ ‌

Kirsten Jordan

LinkedIn: linkedin.com/in/kirstenjordan

Instagram: @kirstenjmarketing  

gathersociety.ca 

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-18127015 Tue, 11 Nov 2025 00:00:00 -0500 2450 83 full false The Worst Advice We Ever Got in Business The Worst Advice We Ever Got in Business Being an entrepreneur means dealing with a ton of unwanted opinions from people who don’t actually know our businesses. In this episode of Marketing Sucks, Phil and I talk about some of the all-time worst business advice we’ve received, from being shut down for taking up too much space to being told to pick a more “feminine” business name. 

Tune in as we cover the most hilarious, offensive, sexist, and financially insane advice we’ve ignored over our careers, how to tell when someone has zero effing clue what they’re talking about, and the questions you should ask yourself when considering unsolicited advice.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • The danger of working for Groupon prices, even as a new biz owner
  • Why you shouldn’t dim your light or tone it down for anyone 
  • How to filter the advice you get, so you don’t take the BS seriously 

Please rate, review, and subscribe!

Timestamps:‌ ‌

00:12  Intro

01:51  Change your name

03:58  Offer deep discounts

09:48  Tone it down

14:19  Filtering advice

20:57  Action item

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Being an entrepreneur means dealing with a ton of unwanted opinions from people who don’t actually know our businesses. In this episode of Marketing Sucks, Phil and I talk about some of the all-time worst business advice we’ve received, from being shut down for taking up too much space to being told to pick a more “feminine” business name. 

Tune in as we cover the most hilarious, offensive, sexist, and financially insane advice we’ve ignored over our careers, how to tell when someone has zero effing clue what they’re talking about, and the questions you should ask yourself when considering unsolicited advice.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • The danger of working for Groupon prices, even as a new biz owner
  • Why you shouldn’t dim your light or tone it down for anyone 
  • How to filter the advice you get, so you don’t take the BS seriously 

Please rate, review, and subscribe!

Timestamps:‌ ‌

00:12  Intro

01:51  Change your name

03:58  Offer deep discounts

09:48  Tone it down

14:19  Filtering advice

20:57  Action item

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-17964671 Tue, 04 Nov 2025 00:00:00 -0500 1389 82 full false The Impact of AI on Creativity, Confidence, and Human Connection | With Natacha Pennycooke The Impact of AI on Creativity, Confidence, and Human Connection | With Natacha Pennycooke Is AI making us more productive? Or is it burning us out and stunting our growth? What does healthy AI use actually look like? In this episode of Marketing Sucks, Phil and I are joined once again by award-winning psychotherapist and mindset coach Natacha Pennycooke to explore the intersection of mental health, entrepreneurship, and AI, and the hidden ways ChatGPT can hurt our brains and businesses. 

Natacha drops some cold hard facts about AI’s disruptive impact on creative rituals and executive function, the rise in AI diagnoses, and the risk of AI addiction. Can’t quit your bot bestie? Don’t worry — we also cover where AI shines, how to use it to enhance (not replace) your thinking, and some simple tips and tricks for restoring cognitive function. 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • Why ChatGPT is making everyone’s copy sound the same 
  • The long-term impacts of talking to a bot designed to always agree with you
  • What’s missing when people turn to bots for emotional support

*Content note: brief mention of suicide 20:55-21:09. 

Please rate, review, and subscribe! 

Guest bio: Natacha Pennycooke is a leader in workplace mental health, equity education, and psychological safety, a Mindset Coach, and an award-winning psychotherapist. With over 13 years of experience, she is CEO of Natacha Pennycooke Psychotherapy, a flourishing anti-oppressive, healing-focused, and trauma-informed private group practice.

Timestamps:‌ ‌

00:12  Meet Natacha Pennycooke

03:08  AI is a tool

04:10  AI & productivity

08:10  Trust your brain

10:59  Creative confidence

12:48  AI & marketing

15:45  Outsourcing validation

19:40  AI therapy horror story

21:41  Long-term implications

23:40  AI diagnoses

29:35  Human element v. quick-fix tools

39:13  Restoring balance & function

45:51  Outro

Links mentioned:‌ ‌

Natacha Pennycooke

natachapennycooke.com 

theacceleratedleader.com 

Instagram: @natachapennycooke.therapy, @natachapennycooke.ceo

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Is AI making us more productive? Or is it burning us out and stunting our growth? What does healthy AI use actually look like? In this episode of Marketing Sucks, Phil and I are joined once again by award-winning psychotherapist and mindset coach Natacha Pennycooke to explore the intersection of mental health, entrepreneurship, and AI, and the hidden ways ChatGPT can hurt our brains and businesses. 

Natacha drops some cold hard facts about AI’s disruptive impact on creative rituals and executive function, the rise in AI diagnoses, and the risk of AI addiction. Can’t quit your bot bestie? Don’t worry — we also cover where AI shines, how to use it to enhance (not replace) your thinking, and some simple tips and tricks for restoring cognitive function. 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • Why ChatGPT is making everyone’s copy sound the same 
  • The long-term impacts of talking to a bot designed to always agree with you
  • What’s missing when people turn to bots for emotional support

*Content note: brief mention of suicide 20:55-21:09. 

Please rate, review, and subscribe! 

Guest bio: Natacha Pennycooke is a leader in workplace mental health, equity education, and psychological safety, a Mindset Coach, and an award-winning psychotherapist. With over 13 years of experience, she is CEO of Natacha Pennycooke Psychotherapy, a flourishing anti-oppressive, healing-focused, and trauma-informed private group practice.

Timestamps:‌ ‌

00:12  Meet Natacha Pennycooke

03:08  AI is a tool

04:10  AI & productivity

08:10  Trust your brain

10:59  Creative confidence

12:48  AI & marketing

15:45  Outsourcing validation

19:40  AI therapy horror story

21:41  Long-term implications

23:40  AI diagnoses

29:35  Human element v. quick-fix tools

39:13  Restoring balance & function

45:51  Outro

Links mentioned:‌ ‌

Natacha Pennycooke

natachapennycooke.com 

theacceleratedleader.com 

Instagram: @natachapennycooke.therapy, @natachapennycooke.ceo

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-17964662 Tue, 28 Oct 2025 00:00:00 -0400 2777 81 full false Ask Each Other Anything: The Spicy Business Edition Ask Each Other Anything: The Spicy Business Edition Ever thought about building a biz with your spouse, but worry that you’ll drive each other crazy? In this Ask Each Other Anything episode of Marketing Sucks, Phil and I get REAL about our lives as married entrepreneurs, parents, and podcast co-hosts. We talk about our first jobs, our early lessons, the hidden costs of our lifestyle, and the hardest (and best) things about building a successful marketing business together.

Listen now to learn why Phil loves going to the movies alone, what we each bring to Grind Social, and our #1 piece of advice for keeping your relationship fresh and interesting when you live and work together. 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • The coolest campaign moment in Phil’s corporate marketing career
  • What inspires each of us creatively outside of the marketing world  
  • Why “working abroad” doesn’t actually mean “3-month vacation”

Please rate, review, and subscribe!

Timestamps:‌ ‌

00:12  Intro

02:33  Amanda’s first jobs 

09:41  Phil’s first job

11:13  Phil’s #1 piece of content

13:16  Challenges of working together

17:59  Argument topics 

19:13  Quick-fire questions

21:55  Working abroad

24:48  What inspires us

30:06  #1 piece of advice

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Ever thought about building a biz with your spouse, but worry that you’ll drive each other crazy? In this Ask Each Other Anything episode of Marketing Sucks, Phil and I get REAL about our lives as married entrepreneurs, parents, and podcast co-hosts. We talk about our first jobs, our early lessons, the hidden costs of our lifestyle, and the hardest (and best) things about building a successful marketing business together.

Listen now to learn why Phil loves going to the movies alone, what we each bring to Grind Social, and our #1 piece of advice for keeping your relationship fresh and interesting when you live and work together. 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • The coolest campaign moment in Phil’s corporate marketing career
  • What inspires each of us creatively outside of the marketing world  
  • Why “working abroad” doesn’t actually mean “3-month vacation”

Please rate, review, and subscribe!

Timestamps:‌ ‌

00:12  Intro

02:33  Amanda’s first jobs 

09:41  Phil’s first job

11:13  Phil’s #1 piece of content

13:16  Challenges of working together

17:59  Argument topics 

19:13  Quick-fire questions

21:55  Working abroad

24:48  What inspires us

30:06  #1 piece of advice

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-17964658 Tue, 21 Oct 2025 00:00:00 -0400 1883 80 full false Why Most Online Coaching Fails (and How to Do It Right) | With Felix Reuter of Physique Academy Why Most Online Coaching Fails (and How to Do It Right) | With Felix Reuter of Physique Academy Literally anyone can call themselves a coach. But it takes a TON of energy to keep clients hyped up, disciplined, and loyal. This episode of Marketing Sucks lays out the three biggest keys to online coaching success, no matter the niche.

Physique Academy fitness coach Felix Reuter helps men get shredded, without the creatine-binging, alpha gym bro vibes. Tune in as we chat about Felix’s gimmick-free personal brand, his plan to combat the male mental health crisis, and how he keeps his clients happy and motivated. We also dig into how Physique Academy built an active Instagram community of over 150k in the crowded fitness space without overspending on marketing. 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • The strategy that led to Physique Academy’s massive organic growth
  • How to weed out bad-fit prospects, so you can work with people who get you
  • How Physique Academy keeps their clients keep coming back for more

Please rate, review, and subscribe!

Guest bio: Felix Reuter is a men’s online fitness coach with Physique Academy who blends strength training, martial arts, movement, and holistic health with a grounded spiritual approach to help men unlock their potential. He began his own transformation at 17, became a personal trainer in Germany, and later backpacked through more than 20 countries, experiences that led him to qualify as a yoga teacher. Today, he coaches athletes and men from all backgrounds, including disabled children, with a mission to build stronger, healthier, more purposeful men.

Timestamps:‌ ‌

00:11  Meet Felix Reuter

02:17  What fitness means

06:04  Joining Physique Academy 

10:24  Marketing with client content

14:05  The program’s secret sauce

20:27  Coaching energy

26:17  Building your personal brand

32:05  Building community

35:02  Keys to success

37:29  Outro

Links mentioned:‌ ‌

Felix Reuter

physiqueacademy.com/coaches/felix-reuter 

Instagram: @felixphysiqueacademy 

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Literally anyone can call themselves a coach. But it takes a TON of energy to keep clients hyped up, disciplined, and loyal. This episode of Marketing Sucks lays out the three biggest keys to online coaching success, no matter the niche.

Physique Academy fitness coach Felix Reuter helps men get shredded, without the creatine-binging, alpha gym bro vibes. Tune in as we chat about Felix’s gimmick-free personal brand, his plan to combat the male mental health crisis, and how he keeps his clients happy and motivated. We also dig into how Physique Academy built an active Instagram community of over 150k in the crowded fitness space without overspending on marketing. 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • The strategy that led to Physique Academy’s massive organic growth
  • How to weed out bad-fit prospects, so you can work with people who get you
  • How Physique Academy keeps their clients keep coming back for more

Please rate, review, and subscribe!

Guest bio: Felix Reuter is a men’s online fitness coach with Physique Academy who blends strength training, martial arts, movement, and holistic health with a grounded spiritual approach to help men unlock their potential. He began his own transformation at 17, became a personal trainer in Germany, and later backpacked through more than 20 countries, experiences that led him to qualify as a yoga teacher. Today, he coaches athletes and men from all backgrounds, including disabled children, with a mission to build stronger, healthier, more purposeful men.

Timestamps:‌ ‌

00:11  Meet Felix Reuter

02:17  What fitness means

06:04  Joining Physique Academy 

10:24  Marketing with client content

14:05  The program’s secret sauce

20:27  Coaching energy

26:17  Building your personal brand

32:05  Building community

35:02  Keys to success

37:29  Outro

Links mentioned:‌ ‌

Felix Reuter

physiqueacademy.com/coaches/felix-reuter 

Instagram: @felixphysiqueacademy 

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-17964650 Tue, 14 Oct 2025 00:00:00 -0400 2306 79 full false (Replay) The Anatomy of a Perfect Marketing Email (Replay) The Anatomy of a Perfect Marketing Email When done correctly, email marketing can have a 36x ROI. But if your emails are a hot mess, the results can make you want to literally throw your laptop out the window. In this special Marketing Sucks replay, you’ll discover the anatomy of a killer marketing email, from subject line to signature.

Join me as I break down the biggest email do’s and don’ts, so you can get the most bang for your marketing buck and see a juicy boost to your CTRs. I share how to capture (and keep) a reader’s attention, how to utilize direct feedback in your email marketing, and the key to a killer CTA that drives conversions.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How to find the right balance of storytelling and straight-up sales in your emails
  • 3 things that a great marketing email will do and how to check those boxes
  • How to write attention-grabbing, non-clickbaity subject lines (and the #1 thing to avoid in your intro)

Please rate, review, and subscribe!

Timestamps:‌ ‌

00:12  Intro

02:11  Testing & email goals

03:43  Subject line

05:49  Email intro 

08:32  Email body

11:18  Language & structure

12:44  Call-to-action 

14:47  Formatting & aesthetic

17:23  Footer, compliance & recap

19:04  Action item & outro

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> When done correctly, email marketing can have a 36x ROI. But if your emails are a hot mess, the results can make you want to literally throw your laptop out the window. In this special Marketing Sucks replay, you’ll discover the anatomy of a killer marketing email, from subject line to signature.

Join me as I break down the biggest email do’s and don’ts, so you can get the most bang for your marketing buck and see a juicy boost to your CTRs. I share how to capture (and keep) a reader’s attention, how to utilize direct feedback in your email marketing, and the key to a killer CTA that drives conversions.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How to find the right balance of storytelling and straight-up sales in your emails
  • 3 things that a great marketing email will do and how to check those boxes
  • How to write attention-grabbing, non-clickbaity subject lines (and the #1 thing to avoid in your intro)

Please rate, review, and subscribe!

Timestamps:‌ ‌

00:12  Intro

02:11  Testing & email goals

03:43  Subject line

05:49  Email intro 

08:32  Email body

11:18  Language & structure

12:44  Call-to-action 

14:47  Formatting & aesthetic

17:23  Footer, compliance & recap

19:04  Action item & outro

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-17768807 Tue, 07 Oct 2025 00:00:00 -0400 1220 78 full false How to Audit Your Marketing & Make Content That Doesn’t Suck How to Audit Your Marketing & Make Content That Doesn’t Suck If you’re not tracking your metrics, you don’t have a marketing strategy — you’re just having fun on Instagram (sorry not sorry). Crunching your numbers and making data-informed decisions may not feel sexy, but it’s the only way to proactively weed out the fluff from your feed and shift to scroll-stopping content that converts.

In this quick ’n dirty episode of Marketing Sucks, Phil and I reveal our proven data-driven process for auditing your marketing content, which metrics you actually need to pay attention to, and how to use your results to uplevel your strategy for each of your touchpoints. Bonus: we give you our official permission to stop copying every single f’ing marketing trend that pops up — you’re welcome!

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • A three-step content audit system that will help you pinpoint your best — and worst — marketing efforts
  • How to pick and choose the social trends you follow (and which ones you should ignore at all costs)  
  • Two questions to ask yourself before creating or posting ANY piece of content 

Please rate, review, and subscribe!

Timestamps:‌ ‌

00:00  Intro 

01:40  Stop copying trends

02:24  Two questions 

03:18  How to audit your marketing

04:26  Cut the fluff 

05:38  Check your funnels

06:31  Check your metrics

08:24  Action items & outro

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> If you’re not tracking your metrics, you don’t have a marketing strategy — you’re just having fun on Instagram (sorry not sorry). Crunching your numbers and making data-informed decisions may not feel sexy, but it’s the only way to proactively weed out the fluff from your feed and shift to scroll-stopping content that converts.

In this quick ’n dirty episode of Marketing Sucks, Phil and I reveal our proven data-driven process for auditing your marketing content, which metrics you actually need to pay attention to, and how to use your results to uplevel your strategy for each of your touchpoints. Bonus: we give you our official permission to stop copying every single f’ing marketing trend that pops up — you’re welcome!

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • A three-step content audit system that will help you pinpoint your best — and worst — marketing efforts
  • How to pick and choose the social trends you follow (and which ones you should ignore at all costs)  
  • Two questions to ask yourself before creating or posting ANY piece of content 

Please rate, review, and subscribe!

Timestamps:‌ ‌

00:00  Intro 

01:40  Stop copying trends

02:24  Two questions 

03:18  How to audit your marketing

04:26  Cut the fluff 

05:38  Check your funnels

06:31  Check your metrics

08:24  Action items & outro

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-17768793 Tue, 30 Sep 2025 00:00:00 -0400 602 77 full false Why Your Personal Brand Matters (And How to Use It to Grow Your Business) Why Your Personal Brand Matters (And How to Use It to Grow Your Business) The faceless business of the past is O-U-T. These days, story is strategy. Before hitting that ‘submit payment’ button, your prospects want to feel a connection to the human behind the logo, and the story behind your offers can be absolutely make-or-break. 

In this juicy episode of Marketing Sucks, Phil and I reveal how to use your story to create a killer personal brand — and the social content, websites, and pitches that’ll get people legit excited to buy your offers. Listen now to learn how to balance personality with professionalism in your content, find your most marketable “signature thing,” and build a loyal audience without posting 15 Reels a day.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • Low-lift ways to weave opportunities for connection into your marketing
  • Why you need to audit your touchpoints to make sure your brand is showing up consistently
  • Real-life examples of personal brands that make an impact (and a ton of sales!)

Please rate, review, and subscribe!

Timestamps:‌ ‌

00:12  Intro

01:47  Sara Blakely & Spanx example

04:04  Mel Robbins & the 5 Second Rule example

06:20  Keep it simple

07:52  Personalize your pitch

09:16  Be consistent everywhere 

10:47  Your signature thing & experience 

14:02  Just be you

16:48  Action items & outro 

Links mentioned:‌ ‌

TEDx: Mel Robbins - How to Stop Screwing Yourself Over

youtube.com/watch?v=Lp7E973zozc 

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> The faceless business of the past is O-U-T. These days, story is strategy. Before hitting that ‘submit payment’ button, your prospects want to feel a connection to the human behind the logo, and the story behind your offers can be absolutely make-or-break. 

In this juicy episode of Marketing Sucks, Phil and I reveal how to use your story to create a killer personal brand — and the social content, websites, and pitches that’ll get people legit excited to buy your offers. Listen now to learn how to balance personality with professionalism in your content, find your most marketable “signature thing,” and build a loyal audience without posting 15 Reels a day.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • Low-lift ways to weave opportunities for connection into your marketing
  • Why you need to audit your touchpoints to make sure your brand is showing up consistently
  • Real-life examples of personal brands that make an impact (and a ton of sales!)

Please rate, review, and subscribe!

Timestamps:‌ ‌

00:12  Intro

01:47  Sara Blakely & Spanx example

04:04  Mel Robbins & the 5 Second Rule example

06:20  Keep it simple

07:52  Personalize your pitch

09:16  Be consistent everywhere 

10:47  Your signature thing & experience 

14:02  Just be you

16:48  Action items & outro 

Links mentioned:‌ ‌

TEDx: Mel Robbins - How to Stop Screwing Yourself Over

youtube.com/watch?v=Lp7E973zozc 

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-17768788 Tue, 23 Sep 2025 00:00:00 -0400 1108 76 full false How to Transition from DIY to Outsourcing and Delegating as an Entrepreneur How to Transition from DIY to Outsourcing and Delegating as an Entrepreneur If you try to scale your business solo, you’re not just risking major burnout. You’re also placing a hard limit on your brand’s future growth. If you’re a maxed-out business owner who’s been dreaming about shifting from the DIY life to outsourcing — or even into a full-on agency model like Grind Social Media + Co. — we’ve got you covered.

In this insight-packed episode of Marketing Sucks, Phil and I discuss the experience of ditching the DIY and building out the Grind Social brand, and share the 4 biggest signs that you’re actually 100% ready to start hiring help in your business (even if you’re anxious about taking that leap). 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How to sort out which tasks to hold onto and which you should delegate to someone else
  • Why Google and ChatGPT are NOT long-term solutions to a knowledge gap
  • What your revenue can tell you about your needs and how to be strategic about your hiring choices

Please rate, review, and subscribe!

Timestamps:‌ ‌

00:12  Intro

02:41  Being ready to outsource

05:42  Your marketing is inconsistent

06:50  Googling too often

08:31  Your to-do list never ends 

09:20  Your revenue is flat

10:16  Outsource strategically

14:19  Good v. bad options

18:37  Hiring a VA

20:26  Action items & outro

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> If you try to scale your business solo, you’re not just risking major burnout. You’re also placing a hard limit on your brand’s future growth. If you’re a maxed-out business owner who’s been dreaming about shifting from the DIY life to outsourcing — or even into a full-on agency model like Grind Social Media + Co. — we’ve got you covered.

In this insight-packed episode of Marketing Sucks, Phil and I discuss the experience of ditching the DIY and building out the Grind Social brand, and share the 4 biggest signs that you’re actually 100% ready to start hiring help in your business (even if you’re anxious about taking that leap). 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How to sort out which tasks to hold onto and which you should delegate to someone else
  • Why Google and ChatGPT are NOT long-term solutions to a knowledge gap
  • What your revenue can tell you about your needs and how to be strategic about your hiring choices

Please rate, review, and subscribe!

Timestamps:‌ ‌

00:12  Intro

02:41  Being ready to outsource

05:42  Your marketing is inconsistent

06:50  Googling too often

08:31  Your to-do list never ends 

09:20  Your revenue is flat

10:16  Outsource strategically

14:19  Good v. bad options

18:37  Hiring a VA

20:26  Action items & outro

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-17768780 Tue, 16 Sep 2025 00:00:00 -0400 1433 75 full false Turning Customers into Brand Advocates: The Power of Word-of-Mouth Marketing Turning Customers into Brand Advocates: The Power of Word-of-Mouth Marketing The easiest way to boost your sales is to get people talking. 92% of us trust recommendations from people we know over any other form of advertising. A 5-star review shared during a coffee date between friends, partners, or business besties drives far more sales than a slick slogan or filtered photo.

If you’d love to turn your customers into volunteer brand advocates who can’t stop hyping up your offers, this episode of Marketing Sucks breaks down the strategy, step by step. Tune in as Phil and I reveal how to master the oldest form of marketing (that too many people have forgotten about): word-of-mouth. 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • The #1 thing you can do in your marketing to get your audience to speak for you 
  • How to create an effortless, fool-proof way for people to share your stuff  
  • 2 brands that are nailing word-of-mouth marketing (and how to copy their success)

Please rate, review, and subscribe!

Timestamps:‌ ‌

00:12  Intro

01:59  Oldest form of marketing

03:11  Influencing & purchasing decisions

04:47  Brands that nail it (and how)

05:43  Strategy breakdown

07:13  Brand examples

08:42  Vulnerability & share triggers

12:00  Prioritizing investments

16:42  Celebrate your people

19:54  Build community

24:22  Action item & outro

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> The easiest way to boost your sales is to get people talking. 92% of us trust recommendations from people we know over any other form of advertising. A 5-star review shared during a coffee date between friends, partners, or business besties drives far more sales than a slick slogan or filtered photo.

If you’d love to turn your customers into volunteer brand advocates who can’t stop hyping up your offers, this episode of Marketing Sucks breaks down the strategy, step by step. Tune in as Phil and I reveal how to master the oldest form of marketing (that too many people have forgotten about): word-of-mouth. 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • The #1 thing you can do in your marketing to get your audience to speak for you 
  • How to create an effortless, fool-proof way for people to share your stuff  
  • 2 brands that are nailing word-of-mouth marketing (and how to copy their success)

Please rate, review, and subscribe!

Timestamps:‌ ‌

00:12  Intro

01:59  Oldest form of marketing

03:11  Influencing & purchasing decisions

04:47  Brands that nail it (and how)

05:43  Strategy breakdown

07:13  Brand examples

08:42  Vulnerability & share triggers

12:00  Prioritizing investments

16:42  Celebrate your people

19:54  Build community

24:22  Action item & outro

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-17768763 Tue, 09 Sep 2025 00:00:00 -0400 1590 74 full false Lessons Learned Living Abroad Lessons Learned Living Abroad The end of the summer means saying goodbye to the slower flow of Portuguese life… and returning to the go-go-go hustle of Toronto. While Phil and I spend every summer in Portugal, this one hit a little different as we’re now working on building Grind Social as a team. 

In this episode of Marketing Sucks, we share some of the biggest business, marketing, and life lessons we’ve learned while living and working together abroad (and how they’ve changed our life in Canada). Tune in to learn how we evolve our business to fit a different way of living each year, why GoDaddy isn’t making any money in Portugal, and how to start marketing like a European.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • Why you can’t get attached to a schedule in Portugal (and why it’s a good thing)
  • Why it’s okay to start saying no to urgency culture 
  • How to start manifesting the European version of YOU

Please rate, review, and subscribe!

Timestamps:‌ ‌

00:12  Intro

01:57  Portuguese way of life

03:08  Slower culture

05:06  Detaching from scheduling

07:22  Focus on PEOPLE, not jobs

10:13  Marketing like a European

14:36  Work-life balance

18:35  Urgency culture

21:30  The European you

24:25  Outro

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> The end of the summer means saying goodbye to the slower flow of Portuguese life… and returning to the go-go-go hustle of Toronto. While Phil and I spend every summer in Portugal, this one hit a little different as we’re now working on building Grind Social as a team. 

In this episode of Marketing Sucks, we share some of the biggest business, marketing, and life lessons we’ve learned while living and working together abroad (and how they’ve changed our life in Canada). Tune in to learn how we evolve our business to fit a different way of living each year, why GoDaddy isn’t making any money in Portugal, and how to start marketing like a European.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • Why you can’t get attached to a schedule in Portugal (and why it’s a good thing)
  • Why it’s okay to start saying no to urgency culture 
  • How to start manifesting the European version of YOU

Please rate, review, and subscribe!

Timestamps:‌ ‌

00:12  Intro

01:57  Portuguese way of life

03:08  Slower culture

05:06  Detaching from scheduling

07:22  Focus on PEOPLE, not jobs

10:13  Marketing like a European

14:36  Work-life balance

18:35  Urgency culture

21:30  The European you

24:25  Outro

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-17618207 Tue, 02 Sep 2025 00:00:00 -0400 1507 73 full false The Role of Daily Habits in Marketing Success The Role of Daily Habits in Marketing Success Success is a stroll, not a sprint. When it comes to building your biz, smart habits matter WAY more than hustle. So forget the 24/7 grind and doing it all — making just a few right moves every day will help you scale sustainably,  

In this super-actionable episode of Marketing Sucks, Phil and I dig into the 6 daily habits (not hacks!) that will help you stay on track with your strategy, build the muscle for success, and give your marketing some REAL momentum, so you can move the needle over time without totally burning out. Tune in to create a killer marketing habit stack that helps you get the right sh*t done!

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • The difference between being consistent and being disciplined
  • How to build a killer content idea library with a few simple clicks
  • How to make your marketing ‘stuck-proof’ in just minutes a day

Please rate, review, and subscribe!

Timestamps:‌ ‌

00:11  Intro 

01:59  Discipline v. consistency

03:19  Building the RIGHT habits

06:51  Content check-in 

08:50  Engagement

09:55  Creating every day

12:46  Rating your CTAs

14:50  Marketing to your list

17:00  Why we hate habits (& do them anyway)

21:06  Building lists

23:13  Action item

25:43  Outro

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Success is a stroll, not a sprint. When it comes to building your biz, smart habits matter WAY more than hustle. So forget the 24/7 grind and doing it all — making just a few right moves every day will help you scale sustainably,  

In this super-actionable episode of Marketing Sucks, Phil and I dig into the 6 daily habits (not hacks!) that will help you stay on track with your strategy, build the muscle for success, and give your marketing some REAL momentum, so you can move the needle over time without totally burning out. Tune in to create a killer marketing habit stack that helps you get the right sh*t done!

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • The difference between being consistent and being disciplined
  • How to build a killer content idea library with a few simple clicks
  • How to make your marketing ‘stuck-proof’ in just minutes a day

Please rate, review, and subscribe!

Timestamps:‌ ‌

00:11  Intro 

01:59  Discipline v. consistency

03:19  Building the RIGHT habits

06:51  Content check-in 

08:50  Engagement

09:55  Creating every day

12:46  Rating your CTAs

14:50  Marketing to your list

17:00  Why we hate habits (& do them anyway)

21:06  Building lists

23:13  Action item

25:43  Outro

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-17618198 Tue, 26 Aug 2025 00:00:00 -0400 1580 72 full false The Top 5 Marketing Mistakes You're Making (And How to Fix Them) The Top 5 Marketing Mistakes You're Making (And How to Fix Them) Stop making your marketing harder than it has to be! In this episode of Marketing Sucks, Phil and I reveal the top 5 marketing mistakes you’re probably making right now — and how to stop driving yourself crazy struggling to do it ALL. 

Listen in as we break down the most crucial do’s and don’ts of showing up online, reveal the #1 easiest way to boost your conversions, and give you our official permission to stop posting on every single platform. This is a must-listen episode for new and seasoned biz owners, so don’t miss it!

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • Why the hottest new app may be useless for your biz (and how to figure it out)
  • Why repurposing content is more complicated than you think 
  • What you absolutely need to have in place BEFORE posting

Please rate, review, and subscribe!

Timestamps:‌ ‌

00:11  Intro

02:08  Trying to be everywhere 

05:29  Repurpose or not?

06:25  Dominating your platform

08:16  Having a strategy

10:53  Ignoring your list

13:28  Selling without solving 

16:44  Time crunch

18:40  Chasing perfection

23:20  Recap

24:14  Action items & outro

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Stop making your marketing harder than it has to be! In this episode of Marketing Sucks, Phil and I reveal the top 5 marketing mistakes you’re probably making right now — and how to stop driving yourself crazy struggling to do it ALL. 

Listen in as we break down the most crucial do’s and don’ts of showing up online, reveal the #1 easiest way to boost your conversions, and give you our official permission to stop posting on every single platform. This is a must-listen episode for new and seasoned biz owners, so don’t miss it!

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • Why the hottest new app may be useless for your biz (and how to figure it out)
  • Why repurposing content is more complicated than you think 
  • What you absolutely need to have in place BEFORE posting

Please rate, review, and subscribe!

Timestamps:‌ ‌

00:11  Intro

02:08  Trying to be everywhere 

05:29  Repurpose or not?

06:25  Dominating your platform

08:16  Having a strategy

10:53  Ignoring your list

13:28  Selling without solving 

16:44  Time crunch

18:40  Chasing perfection

23:20  Recap

24:14  Action items & outro

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-17618190 Tue, 19 Aug 2025 00:00:00 -0400 1580 71 full false The Entrepreneur’s Guide to Staying Motivated Through Marketing Slumps (Especially in Summer) The Entrepreneur’s Guide to Staying Motivated Through Marketing Slumps (Especially in Summer) If you’ve been struggling to stay motivated with your marketing as the temperatures rise and your DMs dry up, we’ve got you covered. In this episode of Marketing Sucks, Phil and I dive into the dreaded summer slump — and how to turn your slow AF summer into a strategy lab that helps you CRUSH IT in the fall!

Tune in as we talk about why summer slumps happen, why you should never take them personally, our five biggest tips for staying motivated, and why you should reframe summer as a set-up season, rather than a slow season. 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How to proactively prep for a slump so your finances stay balanced
  • How to WORK a slow season instead of resisting it, so you can get your best results yet
  • 3 crazy-effective things to do in your biz this summer (instead of panicking)

Please rate, review, and subscribe!

Timestamps:‌ ‌

00:12  Intro

02:16  Why summer slumps happen

03:34  It’s not YOU

06:55  Work the slow season

08:02  Audit what’s working (or not)

10:10  Update your offers & pricing

11:15  Prep your fall campaign

14:32  Remember your WHY

18:31  Set mini-goals

19:10  Find an accountability buddy

21:30  Create before you scroll

23:08  Romanticize

25:54  Action item & outro

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> If you’ve been struggling to stay motivated with your marketing as the temperatures rise and your DMs dry up, we’ve got you covered. In this episode of Marketing Sucks, Phil and I dive into the dreaded summer slump — and how to turn your slow AF summer into a strategy lab that helps you CRUSH IT in the fall!

Tune in as we talk about why summer slumps happen, why you should never take them personally, our five biggest tips for staying motivated, and why you should reframe summer as a set-up season, rather than a slow season. 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How to proactively prep for a slump so your finances stay balanced
  • How to WORK a slow season instead of resisting it, so you can get your best results yet
  • 3 crazy-effective things to do in your biz this summer (instead of panicking)

Please rate, review, and subscribe!

Timestamps:‌ ‌

00:12  Intro

02:16  Why summer slumps happen

03:34  It’s not YOU

06:55  Work the slow season

08:02  Audit what’s working (or not)

10:10  Update your offers & pricing

11:15  Prep your fall campaign

14:32  Remember your WHY

18:31  Set mini-goals

19:10  Find an accountability buddy

21:30  Create before you scroll

23:08  Romanticize

25:54  Action item & outro

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-17618173 Tue, 12 Aug 2025 00:00:00 -0400 1589 70 full false REPLAY: Let’s Write Your Brand Story with Philip Ginther REPLAY: Let’s Write Your Brand Story with Philip Ginther When it comes to brand storytelling, your About page is just the first step. Your story should guide your marketing strategy and the way you show up for your audience - and a killer story can help you build connection, trust, and an engaged community that wants to work with you!

As Senior Creative Director at global children's entertainment company Spin Master, Philip Ginther has helped shape the stories of big-name brands such as Paw Patrol and Rubik’s Cube. In this episode of Marketing Sucks, I sit down with Phil to tackle some of the biggest FAQs around copywriting for brands. 

Tune in to learn Phil’s top tips for easy, consistent brand storytelling that connects, including a simple celeb-themed writing exercise that’ll help you master the tone of your brand voice without overthinking it!

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • Easy ways to weave your story into your marketing without making it about selling
  • How to lean into your brand’s pillars and avoid stepping out of your lane 
  • The secret to turning user-generated content into marketing GOLD!
  • The brands that are CRUSHING it right now (and what you can learn from them)

Please rate, review, and subscribe!

Guest bio: Phil Ginther is a Creative Director & Copywriter with over 14 years experience. He’s currently a Senior Creative Director at Spin Master leading global brands such as Rubik’s Cube and Hatchimals, and spends most of his day at play.

Timestamps:‌ ‌

00:12  Meet Phil Ginther

01:32  Phil’s business journey

03:15  Leaving the daily grind

05:22  Joining Spin Master

08:11  Know thyself & thy lane

10:23  Weaving story into marketing

13:29: UGC, Red Bull & Liquid Death

17:10  Brand voice exercise

22:09  Your action item

25:04  Quick-fire questions

26:06  Headphone story & outro

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> When it comes to brand storytelling, your About page is just the first step. Your story should guide your marketing strategy and the way you show up for your audience - and a killer story can help you build connection, trust, and an engaged community that wants to work with you!

As Senior Creative Director at global children's entertainment company Spin Master, Philip Ginther has helped shape the stories of big-name brands such as Paw Patrol and Rubik’s Cube. In this episode of Marketing Sucks, I sit down with Phil to tackle some of the biggest FAQs around copywriting for brands. 

Tune in to learn Phil’s top tips for easy, consistent brand storytelling that connects, including a simple celeb-themed writing exercise that’ll help you master the tone of your brand voice without overthinking it!

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • Easy ways to weave your story into your marketing without making it about selling
  • How to lean into your brand’s pillars and avoid stepping out of your lane 
  • The secret to turning user-generated content into marketing GOLD!
  • The brands that are CRUSHING it right now (and what you can learn from them)

Please rate, review, and subscribe!

Guest bio: Phil Ginther is a Creative Director & Copywriter with over 14 years experience. He’s currently a Senior Creative Director at Spin Master leading global brands such as Rubik’s Cube and Hatchimals, and spends most of his day at play.

Timestamps:‌ ‌

00:12  Meet Phil Ginther

01:32  Phil’s business journey

03:15  Leaving the daily grind

05:22  Joining Spin Master

08:11  Know thyself & thy lane

10:23  Weaving story into marketing

13:29: UGC, Red Bull & Liquid Death

17:10  Brand voice exercise

22:09  Your action item

25:04  Quick-fire questions

26:06  Headphone story & outro

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-17389856 Tue, 05 Aug 2025 00:00:00 -0400 1751 69 full false Growing a Brand with your Spouse / Living in Portugal Growing a Brand with your Spouse / Living in Portugal We’re flipping the script! This episode of Marketing Sucks is a collab with the Love Saranghae Podcast. Hosts Peter Lee and Andrea Mourad have Phil and I in the hot seats, and we keep it R-E-A-L while discussing marriage, business, and what can happen when you mix the two. 

During this conversation, Phil and I share what it’s really like to grow a successful brand with your spouse on your own terms. Tune in as we dig into the nitty-gritty of balancing ambition with freedom, building a life and business that supports our love of travel, and why you need to let yourself feel the fear when faced with bold choices (and then make them anyway). We also get into our day-to-day experiences of working from Portugal each summer and why this annual trip became a non-negotiable family goal.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • The 9-month plan that shaped our decision-making leading up to our first summer abroad
  • How to train your clients to manage their expectations while you’re traveling 
  • How to set smart boundaries that protect your relationship (in and out of the office)

Please rate, review, and subscribe!

Guest host bios: Andrea Mourad and Peter Lee are the co-founders of two award-winning Korean skincare companies: Saranghae Skincare and Orora Skin Science. Partners in life and business together, they are on a mission to share their journey through the exciting world of entrepreneurship, relationships, and the secrets behind achieving that coveted healthy glow.

Timestamps:‌ ‌

00:11  Intro

01:11  Meet us!

03:09  Why summer in Portugal?

07:30  Triggering moment

10:16  Feel the fear, do it anyway

12:31  9-month plan

16:35  Summer workdays 

21:27  Conscious trade-offs

25:04  Working together

33:32  Finding your brand voice

41:42  Living life on your terms

42:37  Outro

Links mentioned:‌ ‌

Love Saranghae

lovesaranghae.com

lovesaranghae.com/pages/lovesaranghae-podcast-with-peter-and-andrea

Facebook: facebook.com/lovesaranghaeskin

YouTube: youtube.com/lovesaranghaeskin

Instagram: @lovesaranghaeskin

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> We’re flipping the script! This episode of Marketing Sucks is a collab with the Love Saranghae Podcast. Hosts Peter Lee and Andrea Mourad have Phil and I in the hot seats, and we keep it R-E-A-L while discussing marriage, business, and what can happen when you mix the two. 

During this conversation, Phil and I share what it’s really like to grow a successful brand with your spouse on your own terms. Tune in as we dig into the nitty-gritty of balancing ambition with freedom, building a life and business that supports our love of travel, and why you need to let yourself feel the fear when faced with bold choices (and then make them anyway). We also get into our day-to-day experiences of working from Portugal each summer and why this annual trip became a non-negotiable family goal.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • The 9-month plan that shaped our decision-making leading up to our first summer abroad
  • How to train your clients to manage their expectations while you’re traveling 
  • How to set smart boundaries that protect your relationship (in and out of the office)

Please rate, review, and subscribe!

Guest host bios: Andrea Mourad and Peter Lee are the co-founders of two award-winning Korean skincare companies: Saranghae Skincare and Orora Skin Science. Partners in life and business together, they are on a mission to share their journey through the exciting world of entrepreneurship, relationships, and the secrets behind achieving that coveted healthy glow.

Timestamps:‌ ‌

00:11  Intro

01:11  Meet us!

03:09  Why summer in Portugal?

07:30  Triggering moment

10:16  Feel the fear, do it anyway

12:31  9-month plan

16:35  Summer workdays 

21:27  Conscious trade-offs

25:04  Working together

33:32  Finding your brand voice

41:42  Living life on your terms

42:37  Outro

Links mentioned:‌ ‌

Love Saranghae

lovesaranghae.com

lovesaranghae.com/pages/lovesaranghae-podcast-with-peter-and-andrea

Facebook: facebook.com/lovesaranghaeskin

YouTube: youtube.com/lovesaranghaeskin

Instagram: @lovesaranghaeskin

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-17403208 Tue, 22 Jul 2025 00:00:00 -0400 2626 68 full false Babe, You're Hired: Marketing Sucks Gets a Co-Host Babe, You're Hired: Marketing Sucks Gets a Co-Host Big news! Marketing Sucks now has a co-host: my husband and new podcasting partner-in-crime, Philip Ginther. He’s also the new VP of Marketing at Grind Social! A little about Phil: he’s an award-winning creative director, expert brand storyteller, and copywriter with over 15 years of experience. As the former Senior Creative Director at Spin Master, he led massive brands including Rubik’s Cube, Paw Patrol, and Hatchimals. 

I’m super stoked to have Phil on board to share his insights and experience working with agencies, entrepreneurs, and big corporation machines. During this conversation, we talk about why he decided to ditch the corporate life, how managed chaos can keep workdays exciting, and what it’s like to work with me (yep, he answers honestly)! 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • The differences between agency life and corporate life (and the big perks of going small) 
  • What I’ve taught Phil about entrepreneurship — the good, the bad, and the vulnerable
  • Our thoughts and ideas about the future of Marketing Sucks 

Please rate, review, and subscribe!

Timestamps:‌ ‌

00:11  Intro

03:00  All about Phil

04:30  Joining Grind Social

06:57  Shifting to agency life

11:10  Entrepreneurship lessons

13:46  Phil’s pod goals

15:14  Bloated decks

16:50  Outro

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Big news! Marketing Sucks now has a co-host: my husband and new podcasting partner-in-crime, Philip Ginther. He’s also the new VP of Marketing at Grind Social! A little about Phil: he’s an award-winning creative director, expert brand storyteller, and copywriter with over 15 years of experience. As the former Senior Creative Director at Spin Master, he led massive brands including Rubik’s Cube, Paw Patrol, and Hatchimals. 

I’m super stoked to have Phil on board to share his insights and experience working with agencies, entrepreneurs, and big corporation machines. During this conversation, we talk about why he decided to ditch the corporate life, how managed chaos can keep workdays exciting, and what it’s like to work with me (yep, he answers honestly)! 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • The differences between agency life and corporate life (and the big perks of going small) 
  • What I’ve taught Phil about entrepreneurship — the good, the bad, and the vulnerable
  • Our thoughts and ideas about the future of Marketing Sucks 

Please rate, review, and subscribe!

Timestamps:‌ ‌

00:11  Intro

03:00  All about Phil

04:30  Joining Grind Social

06:57  Shifting to agency life

11:10  Entrepreneurship lessons

13:46  Phil’s pod goals

15:14  Bloated decks

16:50  Outro

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-17403205 Tue, 08 Jul 2025 00:00:00 -0400 1095 67 full false REPLAY: Paid Ads 101 with Alvaro Berrios REPLAY: Paid Ads 101 with Alvaro Berrios Thinking about taking the plunge into paid ads? Wondering why your current campaign is falling flat? I got you. In this episode of Marketing Sucks, I sit down with Alvaro Berrios, founder of the digital marketing agency Alvaro Berrios Digital. As a leading expert in ad management, Alvaro helps his clients get mucho bang for their ad spend bucks. 

Tune in as we discuss ALL things paid ads — when to use them, how much to pay for them, how to know when you’re ready for your first campaign, and how to avoid unethical ad agencies. Along the way, Alvaro shares his wild trial-by-fire intro to the world of Google and Facebook Ads, his #1 piece of advice for setting the budget of your first ad run, and why he turns away a TON of potential customers. This conversation is a value-packed paid ads primer that ALL business owners can learn from — don’t miss it!

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How to know when you’re ready for paid ads — and two things to have in place FIRST 
  • The key components of a successful campaign (and the metrics you’ll want to track!)
  • Your best-bet paid ads platform as a service-based business 

Please rate, review, and subscribe!

Guest bio: Alvaro Berrios is the founder of Alvaro Berrios Digital, a leading digital marketing agency. He's an expert in ad management across major platforms like Facebook, Instagram, Google, and YouTube. Alvaro excels at creating strategies that boost audience engagement and drive sales.

Timestamps:‌ ‌

00:12  Intro

01:00  Meet Alvaro Berrios

02:05  Alvaro’s intro to ads

06:19  Prepping for paid ads

09:42  Start slow & set a budget

12:39  The right platform & mindset

16:17  Ethics in marketing

18:57  Successful campaign components

24:08  Boosting v. actual ads

28:10  When to hire an ads manager

31:31  Unethical agencies

32:58  Ad trends

37:16  Lay the foundation

Links mentioned:‌ ‌

Alvaro Berrios

alvaroberrios.com/facebook-ads-rapid-launch

Instagram: @imalvaroberrios 

YouTube: youtube.com/channel/UCSmui7YHlQ0PepO1Y61s_QA

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Thinking about taking the plunge into paid ads? Wondering why your current campaign is falling flat? I got you. In this episode of Marketing Sucks, I sit down with Alvaro Berrios, founder of the digital marketing agency Alvaro Berrios Digital. As a leading expert in ad management, Alvaro helps his clients get mucho bang for their ad spend bucks. 

Tune in as we discuss ALL things paid ads — when to use them, how much to pay for them, how to know when you’re ready for your first campaign, and how to avoid unethical ad agencies. Along the way, Alvaro shares his wild trial-by-fire intro to the world of Google and Facebook Ads, his #1 piece of advice for setting the budget of your first ad run, and why he turns away a TON of potential customers. This conversation is a value-packed paid ads primer that ALL business owners can learn from — don’t miss it!

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How to know when you’re ready for paid ads — and two things to have in place FIRST 
  • The key components of a successful campaign (and the metrics you’ll want to track!)
  • Your best-bet paid ads platform as a service-based business 

Please rate, review, and subscribe!

Guest bio: Alvaro Berrios is the founder of Alvaro Berrios Digital, a leading digital marketing agency. He's an expert in ad management across major platforms like Facebook, Instagram, Google, and YouTube. Alvaro excels at creating strategies that boost audience engagement and drive sales.

Timestamps:‌ ‌

00:12  Intro

01:00  Meet Alvaro Berrios

02:05  Alvaro’s intro to ads

06:19  Prepping for paid ads

09:42  Start slow & set a budget

12:39  The right platform & mindset

16:17  Ethics in marketing

18:57  Successful campaign components

24:08  Boosting v. actual ads

28:10  When to hire an ads manager

31:31  Unethical agencies

32:58  Ad trends

37:16  Lay the foundation

Links mentioned:‌ ‌

Alvaro Berrios

alvaroberrios.com/facebook-ads-rapid-launch

Instagram: @imalvaroberrios 

YouTube: youtube.com/channel/UCSmui7YHlQ0PepO1Y61s_QA

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-17267792 Tue, 01 Jul 2025 00:00:00 -0400 2442 66 full false From Zero to Page One: How to Actually Win With SEO with Adrienne Kmetz From Zero to Page One: How to Actually Win With SEO with Adrienne Kmetz There’s a TON of confusion about SEO right now. If you’re wondering what even works these days (or are just taking your first steps) this episode of Marketing Sucks is for you. I’m joined by fabulous SEO and content expert Adrienne Kmetz to explore what SEO actually means, bust some major myths, and outline the path to your highest ROI! 

Tune in as we dig into the REAL nitty-gritty of modern search engine optimization — how to choose and create your niche pillars, what to benchmark and build before investing in paid media, and how to grow organic traffic without spending the whole damn month writing content. No fluff or super-techy jargon, just accessible GOLD. 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How to get started (and set your expectations) 
  • The role that marketing foundations play in a successful SEO strategy
  • The key metrics that you should be tracking as a business owner

Please rate, review, and subscribe!

Guest bio: Adrienne Kmetz is a 20-year marketer with a love for content and SEO. She partners with marketing leaders to help them add structure and scale to their operations. She spends most of her time offline though, in the Colorado mountains where she lives with her two dogs.

Timestamps:‌ ‌

00:12  Meet Adrienne Kmetz

02:21  Adrienne’s story 

06:50  What is SEO?

10:43  How to get started

13:02  Growing organic traffic 

17:20  Marketing foundations & customer delight

24:00  Pillars & core pages 

26:28  Organic funnels & paid media

28:05  Hair extension story

31:44  Content is queen 

34:36  Key metrics to track

37:53  Investing in paid media 

42:10  Your action item

43:35  Outro

Links mentioned:‌ ‌

Adrienne Kmetz

adriennekmetz.com 

linkedin.com/in/adriennekmetz 

Delight Your Customers: 7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary by Steve Curtin

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> There’s a TON of confusion about SEO right now. If you’re wondering what even works these days (or are just taking your first steps) this episode of Marketing Sucks is for you. I’m joined by fabulous SEO and content expert Adrienne Kmetz to explore what SEO actually means, bust some major myths, and outline the path to your highest ROI! 

Tune in as we dig into the REAL nitty-gritty of modern search engine optimization — how to choose and create your niche pillars, what to benchmark and build before investing in paid media, and how to grow organic traffic without spending the whole damn month writing content. No fluff or super-techy jargon, just accessible GOLD. 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How to get started (and set your expectations) 
  • The role that marketing foundations play in a successful SEO strategy
  • The key metrics that you should be tracking as a business owner

Please rate, review, and subscribe!

Guest bio: Adrienne Kmetz is a 20-year marketer with a love for content and SEO. She partners with marketing leaders to help them add structure and scale to their operations. She spends most of her time offline though, in the Colorado mountains where she lives with her two dogs.

Timestamps:‌ ‌

00:12  Meet Adrienne Kmetz

02:21  Adrienne’s story 

06:50  What is SEO?

10:43  How to get started

13:02  Growing organic traffic 

17:20  Marketing foundations & customer delight

24:00  Pillars & core pages 

26:28  Organic funnels & paid media

28:05  Hair extension story

31:44  Content is queen 

34:36  Key metrics to track

37:53  Investing in paid media 

42:10  Your action item

43:35  Outro

Links mentioned:‌ ‌

Adrienne Kmetz

adriennekmetz.com 

linkedin.com/in/adriennekmetz 

Delight Your Customers: 7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary by Steve Curtin

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-17267776 Tue, 24 Jun 2025 00:00:00 -0400 2657 65 full false How Neurodivergent Entrepreneurs Thrive by Breaking the Rules How Neurodivergent Entrepreneurs Thrive by Breaking the Rules Neuro-spicy business owners thrive when they figure out how to work WITH their brains instead of against them — no matter what everyone else is doing. In this episode of Marketing Sucks, I chat with advocate and educator Erin Tee, who champions neurodiversity in education and beyond as the owner and creative producer of the Endless Films Collective, a much-needed platform for storytelling and learning that centres neurodivergent voices. 

Erin shares how uncovering her kid’s neurodiversity helped her realize her own… and led her to build her brilliant biz. We get REAL about the experience of neurodivergent entrepreneurship and spill some practical tips for both ND and NT biz owners. Tune in as we chat about tapping into your energetic productivity schedule, why sometimes procrastination is actually a power move (so go ahead and watch some Vanderpump Rules), and how to respect different learning styles.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How to rebuild and recharge your capacity when you start to feel overwhelmed  
  • How to create a truly inclusive, human-first business (and the hidden things you need to consider)
  • How to understand and accommodate neurodivergent communication

Please rate, review, and subscribe!

Guest bio: Erin Tee is the owner and creative producer of Endless Films Collective, a multidisciplinary hub for media and education. Combining her 20+ years of experience in media production with her expertise in neurodiversity, Erin has transformed the Collective into a space where impactful visual media and neurodiversity-affirming education intersect. The Endless Films Collective creates innovative, inclusive, and meaningful content, specializing in visual communication and educational solutions for diverse clients.

Timestamps:‌ ‌

00:12  Meet Erin Tee

02:42  Erin’s story

07:15  The Power of Neurodiversity

10:41  Procrastination & timing 

15:43  Productivity & energy 

23:22  Inclusivity in business 

26:48  Communication & time management

32:20  Learning styles

36:24  Human first

40:52  Captions & connection

45:47  Outro 

Links mentioned:‌ ‌

Erin Tee

erintee.com 

Instagram: @erinktee 

The Power of Neurodiversity: Unleashing the Advantages of Your Differently Wired Brain by Thomas Armstrong, PhD

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Neuro-spicy business owners thrive when they figure out how to work WITH their brains instead of against them — no matter what everyone else is doing. In this episode of Marketing Sucks, I chat with advocate and educator Erin Tee, who champions neurodiversity in education and beyond as the owner and creative producer of the Endless Films Collective, a much-needed platform for storytelling and learning that centres neurodivergent voices. 

Erin shares how uncovering her kid’s neurodiversity helped her realize her own… and led her to build her brilliant biz. We get REAL about the experience of neurodivergent entrepreneurship and spill some practical tips for both ND and NT biz owners. Tune in as we chat about tapping into your energetic productivity schedule, why sometimes procrastination is actually a power move (so go ahead and watch some Vanderpump Rules), and how to respect different learning styles.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How to rebuild and recharge your capacity when you start to feel overwhelmed  
  • How to create a truly inclusive, human-first business (and the hidden things you need to consider)
  • How to understand and accommodate neurodivergent communication

Please rate, review, and subscribe!

Guest bio: Erin Tee is the owner and creative producer of Endless Films Collective, a multidisciplinary hub for media and education. Combining her 20+ years of experience in media production with her expertise in neurodiversity, Erin has transformed the Collective into a space where impactful visual media and neurodiversity-affirming education intersect. The Endless Films Collective creates innovative, inclusive, and meaningful content, specializing in visual communication and educational solutions for diverse clients.

Timestamps:‌ ‌

00:12  Meet Erin Tee

02:42  Erin’s story

07:15  The Power of Neurodiversity

10:41  Procrastination & timing 

15:43  Productivity & energy 

23:22  Inclusivity in business 

26:48  Communication & time management

32:20  Learning styles

36:24  Human first

40:52  Captions & connection

45:47  Outro 

Links mentioned:‌ ‌

Erin Tee

erintee.com 

Instagram: @erinktee 

The Power of Neurodiversity: Unleashing the Advantages of Your Differently Wired Brain by Thomas Armstrong, PhD

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-17267760 Tue, 17 Jun 2025 00:00:00 -0400 2861 64 full false How Safe Spaces Save Lives How Safe Spaces Save Lives If you’re a man, have men in your life, are raising a young man, or just love Natacha Pennycooke (because she’s the best!), you’ll want to hit play on this episode of Marketing Sucks! In this mental-health-focused episode, I sit down with Natacha, her fellow psychotherapist and registered social worker Kunle Ifabiyi, and brand storytelling expert Phil Ginther to talk about the biggest mental health challenges men tend to face — and why they’re often so resistant to talking about them.

During this roundtable convo, we get into the root cause of why men can struggle so much with expressing emotion, why they’re statistically less likely to seek mental health support, how to deal with misplaced anger, and why hosting regular “Dad Chats” can be immensely healing. This episode is super important, so let’s get started!

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How to foster a sense of security in kids and create safe spaces for conversation
  • How to give kids (especially boys) a stronger emotional foundation
  • Healthy ways to regulate overwhelm and frustration — and improve communication!

Please rate, review, and subscribe!

Guest bios: Natacha Pennycooke is a leader in workplace mental health, equity education, and psychological safety, a Mindset Coach, and an award-winning psychotherapist. Registered social worker and psychotherapist Kunle Ifabiyi specializes in self-esteem, life transitions, and men's issues as part of the team at Natacha Pennycooke Psychotherapy. Phil Ginther is a Senior Creative Director at Spin Master and a copywriter with over 14 years experience.

Timestamps:‌ ‌

00:12  Intro

01:34  Root cause of emotional difficulties

05:47  How to help kids emote

10:08  Decoding & releasing anger

13:46  Fear of judgment & vulnerability

14:52  Dad chats & challenges

23:13  Coping with isolation & overwhelm

25:46  Building capacity

26:32  Equal partnership

30:22  Communication

34:05  Helping men open up

38:40  Find community 

42:00  Outro

Links mentioned:‌ ‌

Natacha Pennycooke Psychotherapy

natachapennycooke.com

linkedin.com/in/natachappennycooke

linkedin.com/company/natacha-pennycooke-psychotherapy

Instagram: @natachapennycooke.therapy

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> If you’re a man, have men in your life, are raising a young man, or just love Natacha Pennycooke (because she’s the best!), you’ll want to hit play on this episode of Marketing Sucks! In this mental-health-focused episode, I sit down with Natacha, her fellow psychotherapist and registered social worker Kunle Ifabiyi, and brand storytelling expert Phil Ginther to talk about the biggest mental health challenges men tend to face — and why they’re often so resistant to talking about them.

During this roundtable convo, we get into the root cause of why men can struggle so much with expressing emotion, why they’re statistically less likely to seek mental health support, how to deal with misplaced anger, and why hosting regular “Dad Chats” can be immensely healing. This episode is super important, so let’s get started!

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How to foster a sense of security in kids and create safe spaces for conversation
  • How to give kids (especially boys) a stronger emotional foundation
  • Healthy ways to regulate overwhelm and frustration — and improve communication!

Please rate, review, and subscribe!

Guest bios: Natacha Pennycooke is a leader in workplace mental health, equity education, and psychological safety, a Mindset Coach, and an award-winning psychotherapist. Registered social worker and psychotherapist Kunle Ifabiyi specializes in self-esteem, life transitions, and men's issues as part of the team at Natacha Pennycooke Psychotherapy. Phil Ginther is a Senior Creative Director at Spin Master and a copywriter with over 14 years experience.

Timestamps:‌ ‌

00:12  Intro

01:34  Root cause of emotional difficulties

05:47  How to help kids emote

10:08  Decoding & releasing anger

13:46  Fear of judgment & vulnerability

14:52  Dad chats & challenges

23:13  Coping with isolation & overwhelm

25:46  Building capacity

26:32  Equal partnership

30:22  Communication

34:05  Helping men open up

38:40  Find community 

42:00  Outro

Links mentioned:‌ ‌

Natacha Pennycooke Psychotherapy

natachapennycooke.com

linkedin.com/in/natachappennycooke

linkedin.com/company/natacha-pennycooke-psychotherapy

Instagram: @natachapennycooke.therapy

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-17267740 Tue, 10 Jun 2025 00:00:00 -0400 2599 63 full false Build Your Email List Today Build Your Email List Today I love a good Instagram strategy, but I’ll be the first to say you can’t build a biz on socials alone. While social media is great for building awareness, your time and effort can be wiped out instantly by a tweak to the algorithm or an account suspension. Your email list is a revenue-generating asset you actually control, made up of people who want you in their inbox every week — so stop ghosting your audience and let’s get that list poppin’!

This week’s short ‘n’ sweet solo episode of Marketing Sucks explores how to create irresistible lead magnets people will happily trade their email for, with examples of what actually works and what to avoid. Tune in to learn what sets killer lead magnets apart from boring yawn-fests, the four boxes you need to check while creating them, and how to build opt-in forms that don’t scare off or confuse potential leads.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How to choose an impactful, hooky lead magnet title that makes people want to click
  • What needs to happen AFTER your new subscriber gets their freebie
  • How to get people on your list from your social media grid or feed

Please rate, review, and subscribe!

Timestamps:‌ ‌

00:12  Intro

03:19  Benefits of email marketing

05:03  All about lead magnets

07:46  Choosing a good name & topic

09:56  Making it easy to sign up

12:53  Driving traffic

14:00  Nurturing your list

15:25  Selling via email

16:29  Recap & your action item

Links mentioned:‌ ‌

Marketing Sucks - The Anatomy of a Perfect Marketing Email

Marketing Sucks- Let’s Talk About Email Marketing

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> I love a good Instagram strategy, but I’ll be the first to say you can’t build a biz on socials alone. While social media is great for building awareness, your time and effort can be wiped out instantly by a tweak to the algorithm or an account suspension. Your email list is a revenue-generating asset you actually control, made up of people who want you in their inbox every week — so stop ghosting your audience and let’s get that list poppin’!

This week’s short ‘n’ sweet solo episode of Marketing Sucks explores how to create irresistible lead magnets people will happily trade their email for, with examples of what actually works and what to avoid. Tune in to learn what sets killer lead magnets apart from boring yawn-fests, the four boxes you need to check while creating them, and how to build opt-in forms that don’t scare off or confuse potential leads.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How to choose an impactful, hooky lead magnet title that makes people want to click
  • What needs to happen AFTER your new subscriber gets their freebie
  • How to get people on your list from your social media grid or feed

Please rate, review, and subscribe!

Timestamps:‌ ‌

00:12  Intro

03:19  Benefits of email marketing

05:03  All about lead magnets

07:46  Choosing a good name & topic

09:56  Making it easy to sign up

12:53  Driving traffic

14:00  Nurturing your list

15:25  Selling via email

16:29  Recap & your action item

Links mentioned:‌ ‌

Marketing Sucks - The Anatomy of a Perfect Marketing Email

Marketing Sucks- Let’s Talk About Email Marketing

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-17108989 Tue, 03 Jun 2025 00:00:00 -0400 1089 62 full false Networking with Ease with Deanna Seymour Networking with Ease with Deanna Seymour Crappy networking sucks and we all know it. I hate it. You hate it. And we still push ourselves to do it. But here’s the thing: networking doesn’t have to be awful — and if you do it right, it can actually be a good time. In this episode of Marketing Sucks, I sit down with the lovely Deanna Seymour, queen of non-cringey networking. As the founder of vibrant online community The Playhouse, she’s created a welcoming space for service providers that gives members a TON of tools and opportunities to promote themselves without feeling salesy. Love it!

During our conversation, we get deep into the good, the bad, and the gross when it comes to networking, and how to make it feel GREAT. You’ll discover why we need to stop with all the damn elevator pitches already (and what to do instead), how to break the ice with a bold wardrobe choice, and the trick to writing podcast guest pitches that make you look like a pro.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • The secret introvert networking superpower (and why it’s SO effective) 
  • How to get out of your own head and avoid giving weirdo pick-me energy at live events
  • Why so many online communities are anti-promo — and how The Playhouse does it better

Please rate, review, and subscribe!

Guest bio: Deanna Seymour is the founder of The Playhouse, a community for service providers that actively encourages members to promote themselves without feeling salesy. Unlike other communities, it has built-in visibility opportunities for members to grow their audience. With a mix of humor, empathy, and real talk, Deanna helps the folks feel more comfortable in their own skin so they can have fun growing a sustainable and profitable business. 

Timestamps:‌ ‌

00:11  Meet Deanna Seymour

03:32  Entrepreneurial journey

06:13  Podcast pitching

08:24  Bad v. good networking

13:23  Introvert superpower

18:32  What to do at in-person events

25:10  Elevator pitches

33:08  Nurturing connections

39:46  Human-first approach

43:40  “Share what ya got”

46:11  Outro

Links mentioned:‌ ‌

Deanna Seymour

deannaseymour.com 

linkedin.com/in/thedeannaseymour 

Instagram: @thedeannaseymour   

The Playhouse

jointheplayhouse.com 

Dex

getdex.com 

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Crappy networking sucks and we all know it. I hate it. You hate it. And we still push ourselves to do it. But here’s the thing: networking doesn’t have to be awful — and if you do it right, it can actually be a good time. In this episode of Marketing Sucks, I sit down with the lovely Deanna Seymour, queen of non-cringey networking. As the founder of vibrant online community The Playhouse, she’s created a welcoming space for service providers that gives members a TON of tools and opportunities to promote themselves without feeling salesy. Love it!

During our conversation, we get deep into the good, the bad, and the gross when it comes to networking, and how to make it feel GREAT. You’ll discover why we need to stop with all the damn elevator pitches already (and what to do instead), how to break the ice with a bold wardrobe choice, and the trick to writing podcast guest pitches that make you look like a pro.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • The secret introvert networking superpower (and why it’s SO effective) 
  • How to get out of your own head and avoid giving weirdo pick-me energy at live events
  • Why so many online communities are anti-promo — and how The Playhouse does it better

Please rate, review, and subscribe!

Guest bio: Deanna Seymour is the founder of The Playhouse, a community for service providers that actively encourages members to promote themselves without feeling salesy. Unlike other communities, it has built-in visibility opportunities for members to grow their audience. With a mix of humor, empathy, and real talk, Deanna helps the folks feel more comfortable in their own skin so they can have fun growing a sustainable and profitable business. 

Timestamps:‌ ‌

00:11  Meet Deanna Seymour

03:32  Entrepreneurial journey

06:13  Podcast pitching

08:24  Bad v. good networking

13:23  Introvert superpower

18:32  What to do at in-person events

25:10  Elevator pitches

33:08  Nurturing connections

39:46  Human-first approach

43:40  “Share what ya got”

46:11  Outro

Links mentioned:‌ ‌

Deanna Seymour

deannaseymour.com 

linkedin.com/in/thedeannaseymour 

Instagram: @thedeannaseymour   

The Playhouse

jointheplayhouse.com 

Dex

getdex.com 

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-17108973 Tue, 27 May 2025 00:00:00 -0400 2835 61 full false 10 Things Grief Taught Me About Showing Up Online (20 Years After Losing My Mom) 10 Things Grief Taught Me About Showing Up Online (20 Years After Losing My Mom) Grief and loss change you in so many big and small ways that you never expected… and no one is immune. This week marks the 20th anniversary of my mother’s passing, an event that has hugely and forever changed my life, my perspective, and my approach to business. 

Over the last two decades, I built (and sold) a million-dollar business, created a family, grew a community, wrote two books, launched a podcast, and more, all while carrying an invisible but heavy weight. In this solo episode of Marketing Sucks, I share 10 lessons grief taught me about showing up as an entrepreneur, mom, partner, and friend, including the importance of delegation and boundary setting, why you don’t always need to be ‘on,’ and why it’s more than okay to take a break when you need to — it’s actually essential. Note: this episode covers heavy subject matter at points, so please skip ahead if needed.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • Why authenticity is more powerful than perfection, and how to find a level of realness that feels comfortable
  • How to reject toxic productivity culture and do what works for you 
  • How to schedule things according to your energetic needs (without anyone noticing)

Please rate, review, and subscribe!

Timestamps:‌ ‌

00:11  Intro

03:45  Being ‘on’

05:27  Your audience will wait

06:37  Protecting your grief

08:29  Productivity culture

09:54  Energy-aligned scheduling

11:22  Delegation

12:29  Changing perspective

13:52  Boundaries aren’t optional

15:21  Honouring your pain

16:43  You matter more than metrics

17:48  Your action items & outro

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Grief and loss change you in so many big and small ways that you never expected… and no one is immune. This week marks the 20th anniversary of my mother’s passing, an event that has hugely and forever changed my life, my perspective, and my approach to business. 

Over the last two decades, I built (and sold) a million-dollar business, created a family, grew a community, wrote two books, launched a podcast, and more, all while carrying an invisible but heavy weight. In this solo episode of Marketing Sucks, I share 10 lessons grief taught me about showing up as an entrepreneur, mom, partner, and friend, including the importance of delegation and boundary setting, why you don’t always need to be ‘on,’ and why it’s more than okay to take a break when you need to — it’s actually essential. Note: this episode covers heavy subject matter at points, so please skip ahead if needed.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • Why authenticity is more powerful than perfection, and how to find a level of realness that feels comfortable
  • How to reject toxic productivity culture and do what works for you 
  • How to schedule things according to your energetic needs (without anyone noticing)

Please rate, review, and subscribe!

Timestamps:‌ ‌

00:11  Intro

03:45  Being ‘on’

05:27  Your audience will wait

06:37  Protecting your grief

08:29  Productivity culture

09:54  Energy-aligned scheduling

11:22  Delegation

12:29  Changing perspective

13:52  Boundaries aren’t optional

15:21  Honouring your pain

16:43  You matter more than metrics

17:48  Your action items & outro

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-17108962 Tue, 20 May 2025 00:00:00 -0400 1144 60 full false Mental Health Week - Your Questions Answered with Natacha Pennycooke Mental Health Week - Your Questions Answered with Natacha Pennycooke Happy Mental Health Awareness Month! In our quarterly mental health episode of Marketing Sucks, I’m joined again by the incredible Natacha Pennycooke for a deep dive into some of the biggest mental health issues faced by business owners. This time around, we’re tackling juicy audience-submitted questions, like: 

  • How can I see myself as others do?
  • How do I figure out what my emotional needs are?
  • How do I create healthy boundaries — and actually STICK to them?
  • Is my drive to succeed in business just high-functioning anxiety?
  • How can I stop comparing myself to others on social media?
  • How do I know if I’m addicted to work? 

What should I focus on first when dealing with loss?

Tune in as we explore our love-hate relationship with influencers (and how to strategically unfollow them), the benefits of connecting with like-minded people, and the surprising power of a well-placed sticky note.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How to ditch the social media comparison game, so you can stop feeling bad about yourself for no reason
  • How to reframe the concept of boundaries (and stop feeling weird about setting them!)
  • How to put yourself first and fiercely protect your non-negotiables

Please rate, review, and subscribe!

Guest bio: Natacha Pennycooke is a leader in workplace mental health, equity education, and psychological safety, a Mindset Coach, and an award-winning psychotherapist. With over 13 years of experience, she is CEO of Natacha Pennycooke Psychotherapy, a flourishing anti-oppressive, healing-focused, and trauma-informed private group practice.

Timestamps:‌ ‌

00:12  Meet Natacha Pennycooke

03:55  Addiction to work

07:41  Seeing yourself as others do

12:24  Setting boundaries

16:46  Social media comparisons

24:02  Figuring out your emotional needs

30:54  Anxiety or drive to succeed?

39:01  Dealing with loss

47:15  Therapy

51:47  Outro

Links mentioned:‌ ‌

Natacha Pennycooke

natachapennycooke.com 

theacceleratedleader.com 

Instagram: @natachapennycooke.therapy, @natachapennycooke.ceo

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Happy Mental Health Awareness Month! In our quarterly mental health episode of Marketing Sucks, I’m joined again by the incredible Natacha Pennycooke for a deep dive into some of the biggest mental health issues faced by business owners. This time around, we’re tackling juicy audience-submitted questions, like: 

  • How can I see myself as others do?
  • How do I figure out what my emotional needs are?
  • How do I create healthy boundaries — and actually STICK to them?
  • Is my drive to succeed in business just high-functioning anxiety?
  • How can I stop comparing myself to others on social media?
  • How do I know if I’m addicted to work? 

What should I focus on first when dealing with loss?

Tune in as we explore our love-hate relationship with influencers (and how to strategically unfollow them), the benefits of connecting with like-minded people, and the surprising power of a well-placed sticky note.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How to ditch the social media comparison game, so you can stop feeling bad about yourself for no reason
  • How to reframe the concept of boundaries (and stop feeling weird about setting them!)
  • How to put yourself first and fiercely protect your non-negotiables

Please rate, review, and subscribe!

Guest bio: Natacha Pennycooke is a leader in workplace mental health, equity education, and psychological safety, a Mindset Coach, and an award-winning psychotherapist. With over 13 years of experience, she is CEO of Natacha Pennycooke Psychotherapy, a flourishing anti-oppressive, healing-focused, and trauma-informed private group practice.

Timestamps:‌ ‌

00:12  Meet Natacha Pennycooke

03:55  Addiction to work

07:41  Seeing yourself as others do

12:24  Setting boundaries

16:46  Social media comparisons

24:02  Figuring out your emotional needs

30:54  Anxiety or drive to succeed?

39:01  Dealing with loss

47:15  Therapy

51:47  Outro

Links mentioned:‌ ‌

Natacha Pennycooke

natachapennycooke.com 

theacceleratedleader.com 

Instagram: @natachapennycooke.therapy, @natachapennycooke.ceo

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-17108941 Tue, 13 May 2025 00:00:00 -0400 3179 59 full false REPLAY: The Anatomy of a Perfect Marketing Email REPLAY: The Anatomy of a Perfect Marketing Email Sick of sending out emails every week without getting a single response, click-through, or sale? Before you hurl your laptop out the window and give up on email altogether, let me say this: email marketing, if done correctly, can have an ROI of $36 for every $1 spent. 

Not only is email one of the most powerful tools at your disposal, it’s also one of the few channels that you can control. If Mark Zuckerberg decides to shut down Instagram tomorrow, there’s not a damn thing you can do about it… but you’ll always own your mailing list. So, let’s turn it into your biggest moneymaker.

This value-packed episode of Marketing Sucks reveals the anatomy of a killer marketing email, from subject line to signature. Join me as I break down the biggest email do’s and don’ts so you can get the most bang for your marketing buck!

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How to find the right balance of storytelling and straight-up sales 
  • 3 things that a great marketing email will do and how to check those boxes
  • How to write attention-grabbing subject lines that aren’t click-bait (and the #1 thing to avoid in your intro)

Please rate, review, and subscribe!

Timestamps:‌ ‌

00:12  Intro

02:11  Testing & email goals

03:43  Subject line

05:49  Email intro

08:32  Email body 

11:18  Language & structure

12:44  Call-to-action

14:47  Formatting & aesthetic

17:23  Footer, compliance & recap

19:04  Your action item

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Sick of sending out emails every week without getting a single response, click-through, or sale? Before you hurl your laptop out the window and give up on email altogether, let me say this: email marketing, if done correctly, can have an ROI of $36 for every $1 spent. 

Not only is email one of the most powerful tools at your disposal, it’s also one of the few channels that you can control. If Mark Zuckerberg decides to shut down Instagram tomorrow, there’s not a damn thing you can do about it… but you’ll always own your mailing list. So, let’s turn it into your biggest moneymaker.

This value-packed episode of Marketing Sucks reveals the anatomy of a killer marketing email, from subject line to signature. Join me as I break down the biggest email do’s and don’ts so you can get the most bang for your marketing buck!

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How to find the right balance of storytelling and straight-up sales 
  • 3 things that a great marketing email will do and how to check those boxes
  • How to write attention-grabbing subject lines that aren’t click-bait (and the #1 thing to avoid in your intro)

Please rate, review, and subscribe!

Timestamps:‌ ‌

00:12  Intro

02:11  Testing & email goals

03:43  Subject line

05:49  Email intro

08:32  Email body 

11:18  Language & structure

12:44  Call-to-action

14:47  Formatting & aesthetic

17:23  Footer, compliance & recap

19:04  Your action item

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-16912263 Tue, 06 May 2025 00:00:00 -0400 1220 58 full false When to Stop Taking Advice and Start Acting in Your Business When to Stop Taking Advice and Start Acting in Your Business Is your webinar habit slowly killing your business? While I’m all for learning, consuming too much advice online makes it HARDER for you to move forward and see results. Information overload doesn’t just put you at risk of decision paralysis, it can trick you into believing you’re being extremely productive when you’re not actually turning tips into action. Think about it — how often do you actually put those course or webinar strategies to work in your biz?

If you want to show up as a business owner instead of a hobbyist, you need to get out of avoidance mode and start doing the damn thing. In this tough love episode of Marketing Sucks, I reveal how signing up for a billion masterclasses keeps you playing small, and the simple deadline trick that’ll help you shift from passive consumption into timely execution, so you can start getting REAL value from virtual summits and courses!

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How to free yourself from the insidious overthinking trap
  • Why you need to ditch the people-pleasing (and how this will help you find your true people) 
  • Why you should keep expiration dates in mind — and how accepting impermanence fuels motivation!

Please rate, review, and subscribe!

Timestamps:‌ ‌

00:12  Intro 

02:28  Doing v. consuming

03:44  Readiness isn’t real 

05:33  Why you hold yourself back

07:06  Action beats overthinking

09:05  Ditch people-pleasing & perfectionism

10:28  Accept expiration dates

12:08  Act like a big fish  

12:42  Outro

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Is your webinar habit slowly killing your business? While I’m all for learning, consuming too much advice online makes it HARDER for you to move forward and see results. Information overload doesn’t just put you at risk of decision paralysis, it can trick you into believing you’re being extremely productive when you’re not actually turning tips into action. Think about it — how often do you actually put those course or webinar strategies to work in your biz?

If you want to show up as a business owner instead of a hobbyist, you need to get out of avoidance mode and start doing the damn thing. In this tough love episode of Marketing Sucks, I reveal how signing up for a billion masterclasses keeps you playing small, and the simple deadline trick that’ll help you shift from passive consumption into timely execution, so you can start getting REAL value from virtual summits and courses!

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How to free yourself from the insidious overthinking trap
  • Why you need to ditch the people-pleasing (and how this will help you find your true people) 
  • Why you should keep expiration dates in mind — and how accepting impermanence fuels motivation!

Please rate, review, and subscribe!

Timestamps:‌ ‌

00:12  Intro 

02:28  Doing v. consuming

03:44  Readiness isn’t real 

05:33  Why you hold yourself back

07:06  Action beats overthinking

09:05  Ditch people-pleasing & perfectionism

10:28  Accept expiration dates

12:08  Act like a big fish  

12:42  Outro

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-16912244 Tue, 29 Apr 2025 00:00:00 -0400 790 57 full false The Hard Truth About Burnout with Lyndsay Cormier The Hard Truth About Burnout with Lyndsay Cormier Hustle culture is more dangerous than you think. My guest on this episode of Marketing Sucks almost lost her life to the 24/7 grind… and walked away with some insights you NEED to hear. Ten years ago, Event & Brand Photographer and Burnout Coach Lyndsay Cormier was working multiple jobs and living on energy drinks when she experienced a terrifying burnout wake-up call that totally changed her life.

Our conversation digs deep into the intense lessons Lyndsay learned, the ten-year healing journey that made her a bona fide overwhelm expert, and how you can reduce your risk of burning out. We also chat about her empathetic approach to brand photography and how she helps her clients get more comfortable about who they are so they can show up confidently.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • Maladaptive coping mechanisms you want to avoid (and what to do instead)
  • Lyndsay’s 3 As for taking the right action in any situation, personal or professional   
  • A simple exercise that’ll help you get clarity on who you are, who you serve, and what makes you YOU

Please rate, review, and subscribe!

Guest bio: As an Event and Brand Photographer, Lyndsay Cormier has worked weddings and events for the last decade, and in the last three years has focused on businesses and brands to bring their vision to life through imagery while supporting them through the process. As a Coach, she works with clients on preventing and overcoming burnout and renewing their energy and motivation professionally and personally. 

Timestamps:‌ ‌

00:11  Meet Lyndsay Cormier

04:54  Pivoting to brand photography

10:07  See it, feel it, be it

13:59  Lean into YOU

16:52  Lyndsay’s burnout story

20:10  Burnout lessons

22:08  Coping mechanisms

23:13  Boundaries

29:40  Rest 

30:46  Your action item

33:00  Outro

Links mentioned:‌ ‌

Lyndsay Cormier

offcenterphotography.mypixieset.com 

Instagram: @offcenterphotography, @lc.cormier

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Hustle culture is more dangerous than you think. My guest on this episode of Marketing Sucks almost lost her life to the 24/7 grind… and walked away with some insights you NEED to hear. Ten years ago, Event & Brand Photographer and Burnout Coach Lyndsay Cormier was working multiple jobs and living on energy drinks when she experienced a terrifying burnout wake-up call that totally changed her life.

Our conversation digs deep into the intense lessons Lyndsay learned, the ten-year healing journey that made her a bona fide overwhelm expert, and how you can reduce your risk of burning out. We also chat about her empathetic approach to brand photography and how she helps her clients get more comfortable about who they are so they can show up confidently.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • Maladaptive coping mechanisms you want to avoid (and what to do instead)
  • Lyndsay’s 3 As for taking the right action in any situation, personal or professional   
  • A simple exercise that’ll help you get clarity on who you are, who you serve, and what makes you YOU

Please rate, review, and subscribe!

Guest bio: As an Event and Brand Photographer, Lyndsay Cormier has worked weddings and events for the last decade, and in the last three years has focused on businesses and brands to bring their vision to life through imagery while supporting them through the process. As a Coach, she works with clients on preventing and overcoming burnout and renewing their energy and motivation professionally and personally. 

Timestamps:‌ ‌

00:11  Meet Lyndsay Cormier

04:54  Pivoting to brand photography

10:07  See it, feel it, be it

13:59  Lean into YOU

16:52  Lyndsay’s burnout story

20:10  Burnout lessons

22:08  Coping mechanisms

23:13  Boundaries

29:40  Rest 

30:46  Your action item

33:00  Outro

Links mentioned:‌ ‌

Lyndsay Cormier

offcenterphotography.mypixieset.com 

Instagram: @offcenterphotography, @lc.cormier

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-16912236 Tue, 22 Apr 2025 00:00:00 -0400 2045 56 full false Webinars That Sell Webinars That Sell Want to create webinars that get people fired up to buy all the things? As an avid learner, I’ve seen a ton of webinars. There are HUGE differences between the boring-ass presentations that just want to sell to me and the engaging, value-packed webinars that get me legit excited to pull out my card — and some of them may not be what you expect!

In this episode of Marketing Sucks, I put my decade of experience in adult education to good use and reveal why your presentations haven’t gotten the results you’re looking for — and what you need to know to consistently create engaging, trust-building webinars that do what they’re supposed to do! I explore the three types of learners showing up to your presentations, how to keep them from closing Zoom before your pitch, and a super-simple, high-impact framework for creating better webinars, programs, masterclasses, and mini-courses.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • The biggest mistakes that may be costing you sales (and how to fix webinars that suck)
  • Why you should pair your presentation with a downloadable worksheet
  • My simple formula for turning your webinar into a conversion machine

Please rate, review, and subscribe!

Timestamps:‌ ‌

00:11  Intro

03:05  Three types of learners

05:04  Visual, auditory & kinesthetic learners

07:37  Reaching visual learners 

09:05  Reaching auditory learners 

10:53  Reach kinesthetic learners 

12:07  My presentation formula

16:59  First webinar story

19:34  Urgency, Q&A & mistakes

22:02  Your action item

23:29  Outro

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Want to create webinars that get people fired up to buy all the things? As an avid learner, I’ve seen a ton of webinars. There are HUGE differences between the boring-ass presentations that just want to sell to me and the engaging, value-packed webinars that get me legit excited to pull out my card — and some of them may not be what you expect!

In this episode of Marketing Sucks, I put my decade of experience in adult education to good use and reveal why your presentations haven’t gotten the results you’re looking for — and what you need to know to consistently create engaging, trust-building webinars that do what they’re supposed to do! I explore the three types of learners showing up to your presentations, how to keep them from closing Zoom before your pitch, and a super-simple, high-impact framework for creating better webinars, programs, masterclasses, and mini-courses.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • The biggest mistakes that may be costing you sales (and how to fix webinars that suck)
  • Why you should pair your presentation with a downloadable worksheet
  • My simple formula for turning your webinar into a conversion machine

Please rate, review, and subscribe!

Timestamps:‌ ‌

00:11  Intro

03:05  Three types of learners

05:04  Visual, auditory & kinesthetic learners

07:37  Reaching visual learners 

09:05  Reaching auditory learners 

10:53  Reach kinesthetic learners 

12:07  My presentation formula

16:59  First webinar story

19:34  Urgency, Q&A & mistakes

22:02  Your action item

23:29  Outro

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-16912227 Tue, 15 Apr 2025 00:00:00 -0400 1444 55 full false Wealth Strategies with Kerry Rizzo Wealth Strategies with Kerry Rizzo We need to bust the myth that women aren’t good with money. Thanks to this BS belief, we have more trouble getting business loans and more anxiety about investing and financial planning. Here’s the thing: we’re actually better at managing money — so let’s change the narrative and take control of our financial health!

My guest for this episode of Marketing Sucks was named one of the Top 50 Leading Women in Wealth in Canada for two years running, one of the Top 50 Advisors in Ontario, and is the #1 person I want to talk to about ANYTHING finance! As the founder and owner of BlueRidge Private Wealth, Kerry Rizzo helps people and businesses uncover their best financial goals, minimize their taxes, and make smarter investing decisions. Listen in as this award-winning Sr. Investment Advisor shares the best steps female entrepreneurs can begin taking right now to build a strong foundation for long-term financial stability. 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • Why money management is less complicated than we think and how to automate our savings efforts
  • What it actually looks like to work with a financial advisor (and when to work with one!)
  • Key mistakes women make when it comes to their finances — and why we’re actually better stewards of money than men!

Please rate, review, and subscribe!

Guest bio: Kerry Rizzo has worked for 3 of the top 5 financial institutions in Canada, receiving multiple promotions and awards. Since leaving corporate brokerage, Kerry founded BlueRidge Private Wealth, operating under the brokerage banner of Harbourfront Wealth Management. She also founded and owns Kerry Knows Money, a firm designed to empower financial education and financial independence with a focus on increasing female representation for investors and advisors.

Timestamps:‌ ‌

00:11  Meet Kerry Rizzo

05:38  Kerry’s journey

09:54  First steps for financial stability 

13:59  Get comfortable & have the conversation

19:47  Working with an advisor

24:46  Key mistakes

27:22  Start early

30:34  Your action item

35:18  Outro 

Links mentioned:‌ ‌

Kerry Rizzo

blueridgeprivatewealth.com 

kerryknowsmoney.com 

linkedin.com/in/kerry-rizzocfp 

Instagram: @KerryKnowsMoney 

TikTok: @kerryknowsmoney6 

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> We need to bust the myth that women aren’t good with money. Thanks to this BS belief, we have more trouble getting business loans and more anxiety about investing and financial planning. Here’s the thing: we’re actually better at managing money — so let’s change the narrative and take control of our financial health!

My guest for this episode of Marketing Sucks was named one of the Top 50 Leading Women in Wealth in Canada for two years running, one of the Top 50 Advisors in Ontario, and is the #1 person I want to talk to about ANYTHING finance! As the founder and owner of BlueRidge Private Wealth, Kerry Rizzo helps people and businesses uncover their best financial goals, minimize their taxes, and make smarter investing decisions. Listen in as this award-winning Sr. Investment Advisor shares the best steps female entrepreneurs can begin taking right now to build a strong foundation for long-term financial stability. 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • Why money management is less complicated than we think and how to automate our savings efforts
  • What it actually looks like to work with a financial advisor (and when to work with one!)
  • Key mistakes women make when it comes to their finances — and why we’re actually better stewards of money than men!

Please rate, review, and subscribe!

Guest bio: Kerry Rizzo has worked for 3 of the top 5 financial institutions in Canada, receiving multiple promotions and awards. Since leaving corporate brokerage, Kerry founded BlueRidge Private Wealth, operating under the brokerage banner of Harbourfront Wealth Management. She also founded and owns Kerry Knows Money, a firm designed to empower financial education and financial independence with a focus on increasing female representation for investors and advisors.

Timestamps:‌ ‌

00:11  Meet Kerry Rizzo

05:38  Kerry’s journey

09:54  First steps for financial stability 

13:59  Get comfortable & have the conversation

19:47  Working with an advisor

24:46  Key mistakes

27:22  Start early

30:34  Your action item

35:18  Outro 

Links mentioned:‌ ‌

Kerry Rizzo

blueridgeprivatewealth.com 

kerryknowsmoney.com 

linkedin.com/in/kerry-rizzocfp 

Instagram: @KerryKnowsMoney 

TikTok: @kerryknowsmoney6 

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-16912219 Tue, 08 Apr 2025 00:00:00 -0400 2214 54 full false The Entrepreneur’s Guide to Staying Organized (Without Losing Your Mind) with Britt Gaudio The Entrepreneur’s Guide to Staying Organized (Without Losing Your Mind) with Britt Gaudio Do you have killer organization skills in your business — but cringe at the chaos in your kitchen or living room? This episode of Marketing Sucks is for bad-ass biz owners who need a little help to get their living space as uncluttered and streamlined as their Google Workspace.

My guest is Britt Gaudio, owner and Head Nester of wellnested Living Co. As a professional organizer and decluttering coach, she helps busy people optimize their space, so they can focus less on stuff and more on what matters. Our conversation explores why entrepreneurs struggle with organization, the parallels between decluttering and marketing, why Britt’s home edit content sets her apart from the crowd, and how she landed multiple hot collabs with some big-name influencers! 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How to find and maintain your right balance between function and aesthetic 
  • Your best first steps for organizing your space (and how to let go of clutter panic)
  • Britt’s brilliant and game-changing reframe of home and workspace clutter

Please rate, review, and subscribe! 

Guest bio: Britt Gaudio is a corporate escapee turned professional organizer and decluttering coach. As the Owner and Head Nester of wellnested Living Co., she strives to help busy parents, entrepreneurs, and professionals take back their space and reclaim their calm with in-home and virtual organization services.

Timestamps:‌ ‌

00:11  Meet Britt Gaudio

04:10  Britt’s clients

07:06  Why we struggle with organization

08:29  Why talk about clutter?

11:23  Function, aesthetics & ‘decanting’

16:41  Keep it simple

18:53  Home edit content 

22:59  Working with influencers

27:49  Doing the work & being authentic

31:14  Aligned giveaways

33:01  First steps for organizing

35:52  Don’t tidy for cleaners 

40:56  Action item & outro

Links mentioned:‌ ‌

Britt Gaudio

wellnestedliving.ca 

Instagram: @well.nested.living 

Ultimate Decluttering Checklist

wellnestedliving.myflodesk.com/ultimatedeclutteringchecklist 

Daily Reset Checklist

wellnestedliving.myflodesk.com/dailyresetchecklist 

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Do you have killer organization skills in your business — but cringe at the chaos in your kitchen or living room? This episode of Marketing Sucks is for bad-ass biz owners who need a little help to get their living space as uncluttered and streamlined as their Google Workspace.

My guest is Britt Gaudio, owner and Head Nester of wellnested Living Co. As a professional organizer and decluttering coach, she helps busy people optimize their space, so they can focus less on stuff and more on what matters. Our conversation explores why entrepreneurs struggle with organization, the parallels between decluttering and marketing, why Britt’s home edit content sets her apart from the crowd, and how she landed multiple hot collabs with some big-name influencers! 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How to find and maintain your right balance between function and aesthetic 
  • Your best first steps for organizing your space (and how to let go of clutter panic)
  • Britt’s brilliant and game-changing reframe of home and workspace clutter

Please rate, review, and subscribe! 

Guest bio: Britt Gaudio is a corporate escapee turned professional organizer and decluttering coach. As the Owner and Head Nester of wellnested Living Co., she strives to help busy parents, entrepreneurs, and professionals take back their space and reclaim their calm with in-home and virtual organization services.

Timestamps:‌ ‌

00:11  Meet Britt Gaudio

04:10  Britt’s clients

07:06  Why we struggle with organization

08:29  Why talk about clutter?

11:23  Function, aesthetics & ‘decanting’

16:41  Keep it simple

18:53  Home edit content 

22:59  Working with influencers

27:49  Doing the work & being authentic

31:14  Aligned giveaways

33:01  First steps for organizing

35:52  Don’t tidy for cleaners 

40:56  Action item & outro

Links mentioned:‌ ‌

Britt Gaudio

wellnestedliving.ca 

Instagram: @well.nested.living 

Ultimate Decluttering Checklist

wellnestedliving.myflodesk.com/ultimatedeclutteringchecklist 

Daily Reset Checklist

wellnestedliving.myflodesk.com/dailyresetchecklist 

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-16727131 Tue, 01 Apr 2025 00:00:00 -0400 2551 53 full false Why Your Website Sucks (And How to Fix It) with Inkling Design Why Your Website Sucks (And How to Fix It) with Inkling Design Think you can build a successful, sustainable business on social media alone? While social media is an amazing tool for business growth, it’s unpredictable — and having a fabulous social presence won’t protect you from losing your audience if a platform goes down, is bought by Elon Musk, or gets banned in your country. Alongside your social strategy, you need a strong website or landing page and an email list that YOU control.

In this episode of Marketing Sucks, I’m joined by Andrea Krones and Kelley Gibson of the women-run graphic design and website development studio Inkling Design, which specializes in customized WordPress websites. We dive into the biggest website trends businesses cannot afford to ignore right now, the trick to crafting excellent user experiences that keep visitors from leaving your site, and how to audit your website to cut out the fat, filler, and fumbly navigation.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • When to use AI tools and when to invest in the human touch in your copy and content
  • The anatomy of an effective and engaging homepage (and how to avoid awkward SEO bloat)
  • Whether you should opt for a custom-designed website or use a template

Please rate, review, and subscribe!

Guest bio: Inkling Design is a design & web agency helping heart-centered humans with their branding, websites, and marketing materials. The agency specializes in creating custom WordPress websites for service-based businesses on a mission to do good in their communities and beyond, and empowers others to take control of their branding and website with confidence so that they can stay in their zone of genius when it comes to scaling their business. 

Timestamps:‌ ‌

00:11  Meet Andrea Krones & Kelley Gibson

06:08  Reacting to social media changes

10:24  AI tools & personal touch

15:46  Home page experience

17:48  User-centric design

22:10  Website auditing

28:16  My big website mistake

30:21  Custom v. template

32:47  Website price points

36:33  Scaling your website later on 

39:31  Action item & outro

Links mentioned:‌ ‌

Inkling Design

inklingdesign.ca

linkedin.com/company/inkling-design

Instagram: @inkling.design

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Think you can build a successful, sustainable business on social media alone? While social media is an amazing tool for business growth, it’s unpredictable — and having a fabulous social presence won’t protect you from losing your audience if a platform goes down, is bought by Elon Musk, or gets banned in your country. Alongside your social strategy, you need a strong website or landing page and an email list that YOU control.

In this episode of Marketing Sucks, I’m joined by Andrea Krones and Kelley Gibson of the women-run graphic design and website development studio Inkling Design, which specializes in customized WordPress websites. We dive into the biggest website trends businesses cannot afford to ignore right now, the trick to crafting excellent user experiences that keep visitors from leaving your site, and how to audit your website to cut out the fat, filler, and fumbly navigation.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • When to use AI tools and when to invest in the human touch in your copy and content
  • The anatomy of an effective and engaging homepage (and how to avoid awkward SEO bloat)
  • Whether you should opt for a custom-designed website or use a template

Please rate, review, and subscribe!

Guest bio: Inkling Design is a design & web agency helping heart-centered humans with their branding, websites, and marketing materials. The agency specializes in creating custom WordPress websites for service-based businesses on a mission to do good in their communities and beyond, and empowers others to take control of their branding and website with confidence so that they can stay in their zone of genius when it comes to scaling their business. 

Timestamps:‌ ‌

00:11  Meet Andrea Krones & Kelley Gibson

06:08  Reacting to social media changes

10:24  AI tools & personal touch

15:46  Home page experience

17:48  User-centric design

22:10  Website auditing

28:16  My big website mistake

30:21  Custom v. template

32:47  Website price points

36:33  Scaling your website later on 

39:31  Action item & outro

Links mentioned:‌ ‌

Inkling Design

inklingdesign.ca

linkedin.com/company/inkling-design

Instagram: @inkling.design

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-16727117 Tue, 25 Mar 2025 00:00:00 -0400 2487 52 full false Podcasting 101 with The Ultimate Creative Podcast Company Podcasting 101 with The Ultimate Creative Podcast Company Hosting a podcast is a ton of work, but a high-quality show can be one of your most powerful marketing tools — for one thing, your episodes will outlive your Instagram Reels by YEARS.

In this episode of Marketing Sucks, I sit down with the amazing Emily Decloux of The Ultimate Creative, a Toronto-based podcast production company that helps small biz owners and subject matter experts share their voices and thought leadership via audio.

During this high-energy conversation, Emily and I dive into the REAL nitty-gritty of hosting a podcast that doesn’t suck (or make you dread plugging in your microphone). We talk about what a well-made podcast can do for your business, why AI is wildly overhyped when it comes to editing, and why you shouldn’t set out to be the next Goal Digger if that’s not your vibe.

Marketing sucks. Let’s learn together. Hit play to discover:‌

  • What you need to consider BEFORE you hit record on your first episode
  • Expert equipment recommendations that don’t break the bank 
  • Simple recording tips that’ll help you sound like a podcast rockstar

Please rate, review, and subscribe. Full disclosure: Emily is my podcast producer and I highly recommend her!

Guest bio: Emily Decloux created her own career path by completely ignoring her gut instincts, realizing she needed to listen to them, and then following her passions. It’s a little backwards but hey, she got here, right? Emily is the founder & CEO of podcast editing company The Ultimate Creative, 1/5th of the sketch comedy troupe Big Chick Energy, and a wedding and event producer under the banner The Joy Factor. She released a comedy music album called Take Your Life More Seriously under the name Emily Milling in 2022.

Timestamps:‌ ‌

00:12  Meet Emily Decloux

03:18  Working with a newborn

06:27  Boundaries

10:56  What to consider before launching

16:05  Authenticity & energy

18:00  Prep, lead gen & listens

21:08  Putting in the work

26:16  Recording, equipment & tech tips

35:36  Ideal episode length & content

40:37  Interview & edit tips

45:18  Ditch the script

46:37  Podcasting trends

50:10  Outro

Links mentioned:‌

theultimatecreative.com

Instagram: @emily.decloux

Marketing Sucks: The Anatomy of a Perfect Marketing Email

buzzsprout.com/2296686/episodes/16393762

Yeti X Mic Pop Filter

amazon.ca/Yeti-Mic-Filter-Foam-Winscreen/dp/B08F24HGKH

Blue Yeti mic set-up

youtube.com/watch?v=gjNf94cwCsk&t=1s

Riverside

riverside.fm

Descript

descript.com

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Hosting a podcast is a ton of work, but a high-quality show can be one of your most powerful marketing tools — for one thing, your episodes will outlive your Instagram Reels by YEARS.

In this episode of Marketing Sucks, I sit down with the amazing Emily Decloux of The Ultimate Creative, a Toronto-based podcast production company that helps small biz owners and subject matter experts share their voices and thought leadership via audio.

During this high-energy conversation, Emily and I dive into the REAL nitty-gritty of hosting a podcast that doesn’t suck (or make you dread plugging in your microphone). We talk about what a well-made podcast can do for your business, why AI is wildly overhyped when it comes to editing, and why you shouldn’t set out to be the next Goal Digger if that’s not your vibe.

Marketing sucks. Let’s learn together. Hit play to discover:‌

  • What you need to consider BEFORE you hit record on your first episode
  • Expert equipment recommendations that don’t break the bank 
  • Simple recording tips that’ll help you sound like a podcast rockstar

Please rate, review, and subscribe. Full disclosure: Emily is my podcast producer and I highly recommend her!

Guest bio: Emily Decloux created her own career path by completely ignoring her gut instincts, realizing she needed to listen to them, and then following her passions. It’s a little backwards but hey, she got here, right? Emily is the founder & CEO of podcast editing company The Ultimate Creative, 1/5th of the sketch comedy troupe Big Chick Energy, and a wedding and event producer under the banner The Joy Factor. She released a comedy music album called Take Your Life More Seriously under the name Emily Milling in 2022.

Timestamps:‌ ‌

00:12  Meet Emily Decloux

03:18  Working with a newborn

06:27  Boundaries

10:56  What to consider before launching

16:05  Authenticity & energy

18:00  Prep, lead gen & listens

21:08  Putting in the work

26:16  Recording, equipment & tech tips

35:36  Ideal episode length & content

40:37  Interview & edit tips

45:18  Ditch the script

46:37  Podcasting trends

50:10  Outro

Links mentioned:‌

theultimatecreative.com

Instagram: @emily.decloux

Marketing Sucks: The Anatomy of a Perfect Marketing Email

buzzsprout.com/2296686/episodes/16393762

Yeti X Mic Pop Filter

amazon.ca/Yeti-Mic-Filter-Foam-Winscreen/dp/B08F24HGKH

Blue Yeti mic set-up

youtube.com/watch?v=gjNf94cwCsk&t=1s

Riverside

riverside.fm

Descript

descript.com

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-16727096 Tue, 18 Mar 2025 00:00:00 -0400 3057 51 full false Building Everyday Moments with Palak Dave Building Everyday Moments with Palak Dave Has the pandemic shift to doing EVERYTHING online left you feeling starved for IRL community? If unplugging from the digital world is on your to-do list, you’ll want to listen to this episode of Marketing Sucks. My guest Palak Dave, known as the ‘Queen of IRL,’ is the founder of the Embiria Social Club and an experience expert who has curated and hosted over 350 super-memorable community and media events. 

Palak is championing a movement towards everyday fulfillment and joy, and encouraging others to prioritize IRL moments and human connection over digital distractions. During our conversation, you’ll learn what to expect from Palak’s events (and why you NEED to check them out), how she hits the sweet spot when it comes to community-building and monetization, and why she’s so driven to help other people live their lives fully.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • Palak’s signature 5-sensory approach to curating memorable and meaningful events 
  • Why adults often struggle to make connections — and how to open back up! 
  • How to build intentional everyday moments into your day (no matter how packed your schedule is)

Please rate, review, and subscribe!

Guest bio: Palak Dave is a mission-driven entrepreneur, experience expert, speaker, and author of Beautiful Everydays: A Guide to Living in the Here and Now. Formerly an award-winning marketer at companies including the Toronto International Film Festival and Indigo Books and Music Inc., she began her entrepreneurial journey in 2017 by founding Embiria (meaning experience), which has evolved to Embiria Social Club — a community helping women feel more fulfilled in their everyday lives. 

Timestamps:‌ ‌

00:12  Meet Palak Dave 

02:51  Palak’s journey 

05:52  Palak’s events

09:52  Make an impression with intention

11:04  Struggling with connection

13:38  Drive for more connection

17:16  After loss

20:54  Everyday moments 

27:59  Sustainable success & mental health

33:57  Attending events as a shy person

39:40  Action item & outro

Links mentioned:‌ ‌

Palak Dave

embiria.ca 

Instagram: @paldave, @embiria 

7 Levels Deep

7levelsdeep.com  

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Has the pandemic shift to doing EVERYTHING online left you feeling starved for IRL community? If unplugging from the digital world is on your to-do list, you’ll want to listen to this episode of Marketing Sucks. My guest Palak Dave, known as the ‘Queen of IRL,’ is the founder of the Embiria Social Club and an experience expert who has curated and hosted over 350 super-memorable community and media events. 

Palak is championing a movement towards everyday fulfillment and joy, and encouraging others to prioritize IRL moments and human connection over digital distractions. During our conversation, you’ll learn what to expect from Palak’s events (and why you NEED to check them out), how she hits the sweet spot when it comes to community-building and monetization, and why she’s so driven to help other people live their lives fully.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • Palak’s signature 5-sensory approach to curating memorable and meaningful events 
  • Why adults often struggle to make connections — and how to open back up! 
  • How to build intentional everyday moments into your day (no matter how packed your schedule is)

Please rate, review, and subscribe!

Guest bio: Palak Dave is a mission-driven entrepreneur, experience expert, speaker, and author of Beautiful Everydays: A Guide to Living in the Here and Now. Formerly an award-winning marketer at companies including the Toronto International Film Festival and Indigo Books and Music Inc., she began her entrepreneurial journey in 2017 by founding Embiria (meaning experience), which has evolved to Embiria Social Club — a community helping women feel more fulfilled in their everyday lives. 

Timestamps:‌ ‌

00:12  Meet Palak Dave 

02:51  Palak’s journey 

05:52  Palak’s events

09:52  Make an impression with intention

11:04  Struggling with connection

13:38  Drive for more connection

17:16  After loss

20:54  Everyday moments 

27:59  Sustainable success & mental health

33:57  Attending events as a shy person

39:40  Action item & outro

Links mentioned:‌ ‌

Palak Dave

embiria.ca 

Instagram: @paldave, @embiria 

7 Levels Deep

7levelsdeep.com  

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-16727085 Tue, 11 Mar 2025 00:00:00 -0400 2524 50 full false Balancing Family Life and Entrepreneurship: Productivity Hacks Balancing Family Life and Entrepreneurship: Productivity Hacks When you’re a mom and a business owner, it’s easy to feel stretched thin 24/7. If you spend your days juggling family, business goals, and self care (if you’re lucky), it can feel like you’re constantly falling behind and even failing. As a mom of two and entrepreneur of 20 years, I’ve done it all… and had the burnout to prove it. 

In this episode of Marketing Sucks, I explain why the perfect work-life balance is BS — and how to make it all work anyway. Tune in as I share a few of my hottest hacks and strategies for boosting your productivity, handling your calendar, and setting solid boundaries, so you can take back control of your life.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • What we tend to neglect when we start to feel overwhelmed — and how to put some non-negotiables in place
  • A simple trick for scheduling meetings that won’t waste your time (and getting rid of the ones that do)
  • 3 different boundaries you should be setting in your business

Please rate, review, and subscribe!

Timestamps:‌ ‌

00:12  Intro

01:26  No perfect balance

03:30  Mom guilt

04:49  Business with babies

06:51  Setting your non-negotiables

11:35  Time for yourself

13:07  Scheduling meetings

14:44  Blocking off your calendar

17:07  Setting boundaries 

22:04  Involving your family

24:07  Impact over perfection

26:17  Your action items

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> When you’re a mom and a business owner, it’s easy to feel stretched thin 24/7. If you spend your days juggling family, business goals, and self care (if you’re lucky), it can feel like you’re constantly falling behind and even failing. As a mom of two and entrepreneur of 20 years, I’ve done it all… and had the burnout to prove it. 

In this episode of Marketing Sucks, I explain why the perfect work-life balance is BS — and how to make it all work anyway. Tune in as I share a few of my hottest hacks and strategies for boosting your productivity, handling your calendar, and setting solid boundaries, so you can take back control of your life.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • What we tend to neglect when we start to feel overwhelmed — and how to put some non-negotiables in place
  • A simple trick for scheduling meetings that won’t waste your time (and getting rid of the ones that do)
  • 3 different boundaries you should be setting in your business

Please rate, review, and subscribe!

Timestamps:‌ ‌

00:12  Intro

01:26  No perfect balance

03:30  Mom guilt

04:49  Business with babies

06:51  Setting your non-negotiables

11:35  Time for yourself

13:07  Scheduling meetings

14:44  Blocking off your calendar

17:07  Setting boundaries 

22:04  Involving your family

24:07  Impact over perfection

26:17  Your action items

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-16540421 Tue, 04 Mar 2025 00:00:00 -0500 1654 49 full false Building a Franchise Empire with Jessica Sennet Building a Franchise Empire with Jessica Sennet Have you ever dreamed about building a brand that’s bigger than you? In this episode of Marketing Sucks, I sit down with the amazing Jessica Sennet, CEO of Mighty Mom, a fitness company that helps prenatal and postpartum women get strong and comfortable in their own skin. Jessica not only helps moms build new muscles, endurance, and confidence, she’s also built a kick-ass franchising empire.

In this no-holds-barred conversation, Jessica shares the accidental, non-linear entrepreneurial journey that took her from New York City acting auditions to boot camps in Toronto parks. We talk about how she made the shift from a personal brand to a scalable fitness biz with MAJOR franchise potential, the mindset challenge that almost knocked her off-course, and the business boot camp that made a huge difference.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How Jessica survived the Dragon’s Den and turned rejection into strength
  • How she grew and scaled Mighty Moms on her own terms 
  • Her secret weapon for moving through the franchising process with more ease

Please rate, review, and subscribe!

Guest bio: Jessica Sennet is a CPT, Fit for Birth Corrective Exercise Specialist, Oh BABY Fitness Instructor, CORE + DRA Expert, and a graduate of many specialized workshops and seminars in Prenatal and Postpartum Fitness.

Timestamps:‌ ‌

00:13  Intro

01:16  Meet Jessica Sennet

03:21  Accidental entrepreneurship

07:38  Shift to Mighty Mom

09:56  Non-linear path to success

12:36  CEO mindset

20:46  Dragon’s Den

26:15  Prepping & after the Den

39:05  Power of vulnerability 

46:46  Franchising process 

56:34  Do what you love

58:01  Benefits of franchising

1:04:37  5k stroller walk

1:06:37  Outro


Links mentioned:‌ ‌

Jessica Sennet

mightymom.ca 

Instagram: @mightymomjess, @mightymomtraining  


—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Have you ever dreamed about building a brand that’s bigger than you? In this episode of Marketing Sucks, I sit down with the amazing Jessica Sennet, CEO of Mighty Mom, a fitness company that helps prenatal and postpartum women get strong and comfortable in their own skin. Jessica not only helps moms build new muscles, endurance, and confidence, she’s also built a kick-ass franchising empire.

In this no-holds-barred conversation, Jessica shares the accidental, non-linear entrepreneurial journey that took her from New York City acting auditions to boot camps in Toronto parks. We talk about how she made the shift from a personal brand to a scalable fitness biz with MAJOR franchise potential, the mindset challenge that almost knocked her off-course, and the business boot camp that made a huge difference.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How Jessica survived the Dragon’s Den and turned rejection into strength
  • How she grew and scaled Mighty Moms on her own terms 
  • Her secret weapon for moving through the franchising process with more ease

Please rate, review, and subscribe!

Guest bio: Jessica Sennet is a CPT, Fit for Birth Corrective Exercise Specialist, Oh BABY Fitness Instructor, CORE + DRA Expert, and a graduate of many specialized workshops and seminars in Prenatal and Postpartum Fitness.

Timestamps:‌ ‌

00:13  Intro

01:16  Meet Jessica Sennet

03:21  Accidental entrepreneurship

07:38  Shift to Mighty Mom

09:56  Non-linear path to success

12:36  CEO mindset

20:46  Dragon’s Den

26:15  Prepping & after the Den

39:05  Power of vulnerability 

46:46  Franchising process 

56:34  Do what you love

58:01  Benefits of franchising

1:04:37  5k stroller walk

1:06:37  Outro


Links mentioned:‌ ‌

Jessica Sennet

mightymom.ca 

Instagram: @mightymomjess, @mightymomtraining  


—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-16540405 Tue, 25 Feb 2025 00:00:00 -0500 4199 48 full false Why Your Personal Brand Isn’t Working (And How to Fix It) Why Your Personal Brand Isn’t Working (And How to Fix It) A successful personal brand is the best business asset you can have, but trying to build one can leave you feeling like the Invisible Woman. You can post all the tips, tricks, hot takes and how-tos you want, but you won’t see a strong ROI if your personal brand is weak — it’s just not going to happen.

If you’re sick of showing up online every week, posting a ton of high-value content, and getting crickets in return, this week’s episode of Marketing Sucks is for you. I dive deep into the nitty-gritty of building a strong and authentic personal brand that actually moves the needle. Listen now to learn what actually makes up your personal brand, how having a great one will supercharge your ‘like, know, trust’ factor, and what “providing value” really means.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • Why you shouldn’t be afraid to share more of your life online
  • The 3 biggest things that keep people from showing up online (and why you need to get over them)
  • 3 actionable steps to help you set the foundation for a killer personal brand


Please rate, review, and subscribe!

Timestamps:‌ ‌

00:11  Intro

02:02  What is a personal brand?

03:40  Sharing authentically 

05:13  The visible CEO effect 

07:21  Fear of judgment 

10:14  Defining your core message

11:17  Identifying your audience

11:55  Consistency, sharing & engaging 

13:57  Using your words 

15:22  Making time   

18:27  Your action item

19:05  Outro

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> A successful personal brand is the best business asset you can have, but trying to build one can leave you feeling like the Invisible Woman. You can post all the tips, tricks, hot takes and how-tos you want, but you won’t see a strong ROI if your personal brand is weak — it’s just not going to happen.

If you’re sick of showing up online every week, posting a ton of high-value content, and getting crickets in return, this week’s episode of Marketing Sucks is for you. I dive deep into the nitty-gritty of building a strong and authentic personal brand that actually moves the needle. Listen now to learn what actually makes up your personal brand, how having a great one will supercharge your ‘like, know, trust’ factor, and what “providing value” really means.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • Why you shouldn’t be afraid to share more of your life online
  • The 3 biggest things that keep people from showing up online (and why you need to get over them)
  • 3 actionable steps to help you set the foundation for a killer personal brand


Please rate, review, and subscribe!

Timestamps:‌ ‌

00:11  Intro

02:02  What is a personal brand?

03:40  Sharing authentically 

05:13  The visible CEO effect 

07:21  Fear of judgment 

10:14  Defining your core message

11:17  Identifying your audience

11:55  Consistency, sharing & engaging 

13:57  Using your words 

15:22  Making time   

18:27  Your action item

19:05  Outro

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-16540399 Tue, 18 Feb 2025 00:00:00 -0500 1182 47 full false Paid Ads 101 with Alvaro Berrios Paid Ads 101 with Alvaro Berrios Thinking about taking the plunge into paid ads? Wondering why your current campaign is falling flat? I got you. In this episode of Marketing Sucks, I sit down with Alvaro Berrios, founder of the digital marketing agency Alvaro Berrios Digital. As a leading expert in ad management, Alvaro helps his clients get mucho bang for their ad spend bucks. 


Tune in as we discuss ALL things paid ads — when to use them, how much to pay for them, how to know when you’re ready for your first campaign, and how to avoid unethical ad agencies. Along the way, Alvaro shares his wild trial-by-fire intro to the world of Google and Facebook Ads, his #1 piece of advice for setting the budget of your first ad run, and why he turns away a TON of potential customers. This conversation is a value-packed paid ads primer that ALL business owners can learn from — don’t miss it!

 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How to know when you’re ready for paid ads — and two things to have in place FIRST 
  • The key components of a successful campaign (and the metrics you’ll want to track!)
  • Your best-bet paid ads platform as a service-based business 


Please rate, review, and subscribe!

 

Guest bio: Alvaro Berrios is the founder of Alvaro Berrios Digital, a leading digital marketing agency. He's an expert in ad management across major platforms like Facebook, Instagram, Google, and YouTube. Alvaro excels at creating strategies that boost audience engagement and drive sales.


Timestamps:‌ ‌

00:12  Intro

01:00  Meet Alvaro Berrios

02:05  Alvaro’s intro to ads

06:19  Prepping for paid ads

09:42  Start slow & set a budget

12:39  The right platform & mindset

16:17  Ethics in marketing

18:57  Successful campaign components

24:08  Boosting v. actual ads

28:10  When to hire an ads manager

31:31  Unethical agencies

32:58  Ad trends

37:16  Lay the foundation

 

Links mentioned:‌ ‌

Alvaro Berrios

alvaroberrios.com/facebook-ads-rapid-launch

Instagram: @imalvaroberrios 

YouTube: youtube.com/channel/UCSmui7YHlQ0PepO1Y61s_QA 

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Thinking about taking the plunge into paid ads? Wondering why your current campaign is falling flat? I got you. In this episode of Marketing Sucks, I sit down with Alvaro Berrios, founder of the digital marketing agency Alvaro Berrios Digital. As a leading expert in ad management, Alvaro helps his clients get mucho bang for their ad spend bucks. 


Tune in as we discuss ALL things paid ads — when to use them, how much to pay for them, how to know when you’re ready for your first campaign, and how to avoid unethical ad agencies. Along the way, Alvaro shares his wild trial-by-fire intro to the world of Google and Facebook Ads, his #1 piece of advice for setting the budget of your first ad run, and why he turns away a TON of potential customers. This conversation is a value-packed paid ads primer that ALL business owners can learn from — don’t miss it!

 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How to know when you’re ready for paid ads — and two things to have in place FIRST 
  • The key components of a successful campaign (and the metrics you’ll want to track!)
  • Your best-bet paid ads platform as a service-based business 


Please rate, review, and subscribe!

 

Guest bio: Alvaro Berrios is the founder of Alvaro Berrios Digital, a leading digital marketing agency. He's an expert in ad management across major platforms like Facebook, Instagram, Google, and YouTube. Alvaro excels at creating strategies that boost audience engagement and drive sales.


Timestamps:‌ ‌

00:12  Intro

01:00  Meet Alvaro Berrios

02:05  Alvaro’s intro to ads

06:19  Prepping for paid ads

09:42  Start slow & set a budget

12:39  The right platform & mindset

16:17  Ethics in marketing

18:57  Successful campaign components

24:08  Boosting v. actual ads

28:10  When to hire an ads manager

31:31  Unethical agencies

32:58  Ad trends

37:16  Lay the foundation

 

Links mentioned:‌ ‌

Alvaro Berrios

alvaroberrios.com/facebook-ads-rapid-launch

Instagram: @imalvaroberrios 

YouTube: youtube.com/channel/UCSmui7YHlQ0PepO1Y61s_QA 

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-16540378 Tue, 11 Feb 2025 00:00:00 -0500 2442 46 full false The Anatomy of a Perfect Marketing Email The Anatomy of a Perfect Marketing Email Sick of sending out emails every week without getting a single response, click-through, or sale? Before you hurl your laptop out the window and give up on email altogether, let me say this: email marketing, if done correctly, can have an ROI of $36 for every $1 spent. 

Not only is email one of the most powerful tools at your disposal, it’s also one of the few channels that you can control. If Mark Zuckerberg decides to shut down Instagram tomorrow, there’s not a damn thing you can do about it… but you’ll always own your mailing list. So, let’s turn it into your biggest moneymaker.

This value-packed episode of Marketing Sucks reveals the anatomy of a killer marketing email, from subject line to signature. Join me as I break down the biggest email do’s and don’ts so you can get the most bang for your marketing buck!

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How to find the right balance of storytelling and straight-up sales 
  • 3 things that a great marketing email will do and how to check those boxes
  • How to write attention-grabbing subject lines that aren’t click-bait (and the #1 thing to avoid in your intro)

Please rate, review, and subscribe!

Timestamps:‌ ‌

00:12  Intro

02:11  Testing & email goals

03:43  Subject line

05:49  Email intro

08:32  Email body 

11:18  Language & structure

12:44  Call-to-action

14:47  Formatting & aesthetic

17:23  Footer, compliance & recap

19:04  Your action item

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Sick of sending out emails every week without getting a single response, click-through, or sale? Before you hurl your laptop out the window and give up on email altogether, let me say this: email marketing, if done correctly, can have an ROI of $36 for every $1 spent. 

Not only is email one of the most powerful tools at your disposal, it’s also one of the few channels that you can control. If Mark Zuckerberg decides to shut down Instagram tomorrow, there’s not a damn thing you can do about it… but you’ll always own your mailing list. So, let’s turn it into your biggest moneymaker.

This value-packed episode of Marketing Sucks reveals the anatomy of a killer marketing email, from subject line to signature. Join me as I break down the biggest email do’s and don’ts so you can get the most bang for your marketing buck!

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How to find the right balance of storytelling and straight-up sales 
  • 3 things that a great marketing email will do and how to check those boxes
  • How to write attention-grabbing subject lines that aren’t click-bait (and the #1 thing to avoid in your intro)

Please rate, review, and subscribe!

Timestamps:‌ ‌

00:12  Intro

02:11  Testing & email goals

03:43  Subject line

05:49  Email intro

08:32  Email body 

11:18  Language & structure

12:44  Call-to-action

14:47  Formatting & aesthetic

17:23  Footer, compliance & recap

19:04  Your action item

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-16393762 Tue, 04 Feb 2025 00:00:00 -0500 1220 45 full false Embracing a Social First Mindset Embracing a Social First Mindset Turning lurkers into buyers takes a hell of a lot more than just a slick website or colour-coordinated Instagram grid these days. Bands that want to stay relevant in 2025 and beyond need to embrace a social-first mindset, which means rethinking social media’s role in your brand’s ecosystem, switching up how you connect with your audience, and knowing how to turn social feedback into marketing (and product development) gold.

When you’re hands-on and intentional in the way you show up and operate your business, you can consistently give your audience what they need from you — instead of just adding to the noise. Ready to sharpen your strategy, cut out the fluff, and become part of the conversation? This super-juicy episode of Marketing Sucks digs into the nitty-gritty of developing a social-first mindset that will help you see your best results in 2025!

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • What consumers want to see and hear from you (and how to let ‘em have it)
  • How and where to integrate social feedback into your overall marketing strategy 
  • 4 simple tips that will help you get started this week

Please rate, review, and subscribe!

Timestamps:‌ ‌

00:11  Intro

01:36  Social-first mindset & being hands-on

05:06  Your brand ecosystem & social insights 

08:33  What a social-first future will look like 

10:42  Listen more & break the silos

12:21  Authenticity

13:31  Think long-term 

14:28  Outro

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Turning lurkers into buyers takes a hell of a lot more than just a slick website or colour-coordinated Instagram grid these days. Bands that want to stay relevant in 2025 and beyond need to embrace a social-first mindset, which means rethinking social media’s role in your brand’s ecosystem, switching up how you connect with your audience, and knowing how to turn social feedback into marketing (and product development) gold.

When you’re hands-on and intentional in the way you show up and operate your business, you can consistently give your audience what they need from you — instead of just adding to the noise. Ready to sharpen your strategy, cut out the fluff, and become part of the conversation? This super-juicy episode of Marketing Sucks digs into the nitty-gritty of developing a social-first mindset that will help you see your best results in 2025!

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • What consumers want to see and hear from you (and how to let ‘em have it)
  • How and where to integrate social feedback into your overall marketing strategy 
  • 4 simple tips that will help you get started this week

Please rate, review, and subscribe!

Timestamps:‌ ‌

00:11  Intro

01:36  Social-first mindset & being hands-on

05:06  Your brand ecosystem & social insights 

08:33  What a social-first future will look like 

10:42  Listen more & break the silos

12:21  Authenticity

13:31  Think long-term 

14:28  Outro

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-16393755 Tue, 28 Jan 2025 00:00:00 -0500 950 44 full false One Year Of Marketing Sucks One Year Of Marketing Sucks Your brand story is so much more than just a few paragraphs tucked away on your About page — it should guide your marketing strategy and shape the way you show up for your audience. Having a strong story helps you spark connections, build trust, and grow an engaged community that wants to work with YOU, specifically.

As Senior Creative Director at Spin Master, my guest (and husband) Phil Ginther has helped shape the stories of big-name toy brands like Paw Patrol and Rubik’s Cube. This episode of Marketing Sucks revisits our most popular 2024 conversation, which covered some of the biggest brand copywriting FAQs. Tune in to learn Phil’s tried-and-tested tips for easy, consistent brand storytelling that connects, including a celeb-themed writing exercise that’ll help you master the tone of your brand voice by zeroing in on the three adjectives that best describe it!

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • Easy ways to weave your story into your marketing (without making it about selling)
  • How to lean into your brand’s pillars and stay in your lane 
  • What you can learn from the brands that are absolutely crushing it!

Please rate, review, and subscribe!

Guest bio: Phil Ginther is a Creative Director & Copywriter with over 14 years experience. He’s currently a Senior Creative Director at Spin Master leading global brands such as Rubik’s Cube and Hatchimals, and spends most of his day at play.

Timestamps:‌ ‌

00:11  Intro

02:33  Meet Phil Ginther

03:50  Phil’s business journey

05:36  Leaving the daily grind

07:44  Joining Spin Master

10:35  “Know thyself & thy lane”

12:33  Leaning into your pillars

15:51  User-generated content

17:03  Red Bull & Liquid Death

19:29  Brand voice exercise

24:30  Your action item

27:24  Quick-fire questions

28:27  Headphone story & outro

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Your brand story is so much more than just a few paragraphs tucked away on your About page — it should guide your marketing strategy and shape the way you show up for your audience. Having a strong story helps you spark connections, build trust, and grow an engaged community that wants to work with YOU, specifically.

As Senior Creative Director at Spin Master, my guest (and husband) Phil Ginther has helped shape the stories of big-name toy brands like Paw Patrol and Rubik’s Cube. This episode of Marketing Sucks revisits our most popular 2024 conversation, which covered some of the biggest brand copywriting FAQs. Tune in to learn Phil’s tried-and-tested tips for easy, consistent brand storytelling that connects, including a celeb-themed writing exercise that’ll help you master the tone of your brand voice by zeroing in on the three adjectives that best describe it!

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • Easy ways to weave your story into your marketing (without making it about selling)
  • How to lean into your brand’s pillars and stay in your lane 
  • What you can learn from the brands that are absolutely crushing it!

Please rate, review, and subscribe!

Guest bio: Phil Ginther is a Creative Director & Copywriter with over 14 years experience. He’s currently a Senior Creative Director at Spin Master leading global brands such as Rubik’s Cube and Hatchimals, and spends most of his day at play.

Timestamps:‌ ‌

00:11  Intro

02:33  Meet Phil Ginther

03:50  Phil’s business journey

05:36  Leaving the daily grind

07:44  Joining Spin Master

10:35  “Know thyself & thy lane”

12:33  Leaning into your pillars

15:51  User-generated content

17:03  Red Bull & Liquid Death

19:29  Brand voice exercise

24:30  Your action item

27:24  Quick-fire questions

28:27  Headphone story & outro

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-16393747 Tue, 21 Jan 2025 00:00:00 -0500 1892 43 full false Understanding Blue Monday: Mental Health Strategies for the New Year with Natacha Pennycooke Understanding Blue Monday: Mental Health Strategies for the New Year with Natacha Pennycooke While the third Monday of January has been called the most depressing day of the year, the surrounding weeks can also wreak havoc on your mental health. Many of us feel sad, tired, and unmotivated after the holidays, and the stress of our current economy can make these symptoms feel even worse. 

Your mental health has a direct impact on the health of your business. In this episode of Marketing Sucks, I’m joined by brilliant psychotherapist and mindset coach Natacha Pennycooke to talk about the signs and symptoms you should keep an eye on during the winter months — and the mental health strategies that can help you kick off the New Year with less overwhelm! Tune in to learn how Blue Monday outgrew its gimmicky origins, why January is a mental health danger zone, and how to get seriously proactive about self care.  

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How to recognize the signs that you may suffer from seasonal affective disorder
  • How to reduce (or even prevent) poor mental health outcomes in the winter
  • How to forecast and prepare for the ebbs and flows of your mental health

Please rate, review, and subscribe!

Guest bio: Natacha Pennycooke is a leader in workplace mental health, equity education, and psychological safety, a Mindset Coach, and an award-winning psychotherapist. With over 13 years of experience, she is CEO of Natacha Pennycooke Psychotherapy, a flourishing anti-oppressive, healing-focused, and trauma-informed private group practice.

Timestamps:‌ ‌

00:11  Meet Natacha Pennycooke

01:41  Blue Monday 

06:32  SAD & holiday stress

09:55  Prevention & prediction tips

16:17  Link between business & personal health

19:45  Mental health as a moneymaker

24:13  Investing in self care

25:59  Activating states of rest

29:59  7 types of rest & 5 closest people

34:14  Check-ins & hell months

37:37  Your action item

38:42  Outro 

Links mentioned:‌ ‌

Natacha Pennycooke

natachapennycooke.com 

theacceleratedleader.com 

Instagram: @natachapennycooke.therapy, @natachapennycooke.ceo


We Should All Be Millionaires: A Woman’s Guide to Earning More, Building Wealth, and Gaining Economic Power by Rachel Rodgers 

amazon.ca/We-Should-All-Be-Millionaires/dp/1400221625 


7 Types of Rest

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> While the third Monday of January has been called the most depressing day of the year, the surrounding weeks can also wreak havoc on your mental health. Many of us feel sad, tired, and unmotivated after the holidays, and the stress of our current economy can make these symptoms feel even worse. 

Your mental health has a direct impact on the health of your business. In this episode of Marketing Sucks, I’m joined by brilliant psychotherapist and mindset coach Natacha Pennycooke to talk about the signs and symptoms you should keep an eye on during the winter months — and the mental health strategies that can help you kick off the New Year with less overwhelm! Tune in to learn how Blue Monday outgrew its gimmicky origins, why January is a mental health danger zone, and how to get seriously proactive about self care.  

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How to recognize the signs that you may suffer from seasonal affective disorder
  • How to reduce (or even prevent) poor mental health outcomes in the winter
  • How to forecast and prepare for the ebbs and flows of your mental health

Please rate, review, and subscribe!

Guest bio: Natacha Pennycooke is a leader in workplace mental health, equity education, and psychological safety, a Mindset Coach, and an award-winning psychotherapist. With over 13 years of experience, she is CEO of Natacha Pennycooke Psychotherapy, a flourishing anti-oppressive, healing-focused, and trauma-informed private group practice.

Timestamps:‌ ‌

00:11  Meet Natacha Pennycooke

01:41  Blue Monday 

06:32  SAD & holiday stress

09:55  Prevention & prediction tips

16:17  Link between business & personal health

19:45  Mental health as a moneymaker

24:13  Investing in self care

25:59  Activating states of rest

29:59  7 types of rest & 5 closest people

34:14  Check-ins & hell months

37:37  Your action item

38:42  Outro 

Links mentioned:‌ ‌

Natacha Pennycooke

natachapennycooke.com 

theacceleratedleader.com 

Instagram: @natachapennycooke.therapy, @natachapennycooke.ceo


We Should All Be Millionaires: A Woman’s Guide to Earning More, Building Wealth, and Gaining Economic Power by Rachel Rodgers 

amazon.ca/We-Should-All-Be-Millionaires/dp/1400221625 


7 Types of Rest

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-16393737 Tue, 14 Jan 2025 00:00:00 -0500 2385 42 full false Sacred Serenity: Redefining Productivity, Balance, and Self-Care with Francesca Brunsden Sacred Serenity: Redefining Productivity, Balance, and Self-Care with Francesca Brunsden We live in a world that glorifies hustle, where 12-hour workdays get high-fives and everyone competes to be the one doing the most. But when we’re constantly multitasking, we aren’t creating space for ourselves to literally just BE — and this inevitably leaves us feeling anxious, overwhelmed, and burnt out. While rest may be seen as unproductive, mental downtime actually fuels us… and gives our creativity a major boost. 

In this episode of Marketing Sucks, I sit down with Francesca Brunsden, a Mindset and Human Design Alignment Coach who works with women who are sick and tired of the status quo, living on autopilot, and putting their needs last. We talk about how being a mom of three young kids during the pandemic led her to carve out a unique niche, how she helps her clients get the most out of their mornings, and what it means to be in a state of sacred serenity. 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How to make space for productive rest during the day (while still getting things done) 
  • The power of environment when it comes to mental wellbeing
  • How to visualize a more relaxing life, carve out that intention, and then take ACTION

Please rate, review, and subscribe!

Guest bio: Francesca Brunsden is on a mission to help women guide themselves toward their goals while enjoying fulfillment in the day-to-day and practicing what it means to be relaxed in a world that promotes anxiousness. Through her group program and recently published journal, Diaries of a Relaxed Woman, she inspires women to find balance and joy. Francesca is an expat living in Toronto with her husband and three young children. 

Timestamps:‌ ‌

00:11  Meet Francesca Brunsden 

02:34  Francesca’s journey

05:46  Pandemic pivot

09:18  Sacred serenity

12:04  Rest & productivity

16:47  How to start a daily practice

20:48  Morning ritual

22:36  Power of environment

26:19  Visualizing & setting boundaries

31:57  Forgetting the “how” & taking action

37:32  Your action item & outro

 

Links mentioned:‌ ‌

Francesca Brunsden

francescabrunsden.com 

Instagram: @francesca_brunsden


Diary of a Relaxed Woman: A Daily Journal Practice

amazon.ca/Diary-Relaxed-Woman-Journal-Practice/dp/B0DH3S3D6Q 

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> We live in a world that glorifies hustle, where 12-hour workdays get high-fives and everyone competes to be the one doing the most. But when we’re constantly multitasking, we aren’t creating space for ourselves to literally just BE — and this inevitably leaves us feeling anxious, overwhelmed, and burnt out. While rest may be seen as unproductive, mental downtime actually fuels us… and gives our creativity a major boost. 

In this episode of Marketing Sucks, I sit down with Francesca Brunsden, a Mindset and Human Design Alignment Coach who works with women who are sick and tired of the status quo, living on autopilot, and putting their needs last. We talk about how being a mom of three young kids during the pandemic led her to carve out a unique niche, how she helps her clients get the most out of their mornings, and what it means to be in a state of sacred serenity. 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How to make space for productive rest during the day (while still getting things done) 
  • The power of environment when it comes to mental wellbeing
  • How to visualize a more relaxing life, carve out that intention, and then take ACTION

Please rate, review, and subscribe!

Guest bio: Francesca Brunsden is on a mission to help women guide themselves toward their goals while enjoying fulfillment in the day-to-day and practicing what it means to be relaxed in a world that promotes anxiousness. Through her group program and recently published journal, Diaries of a Relaxed Woman, she inspires women to find balance and joy. Francesca is an expat living in Toronto with her husband and three young children. 

Timestamps:‌ ‌

00:11  Meet Francesca Brunsden 

02:34  Francesca’s journey

05:46  Pandemic pivot

09:18  Sacred serenity

12:04  Rest & productivity

16:47  How to start a daily practice

20:48  Morning ritual

22:36  Power of environment

26:19  Visualizing & setting boundaries

31:57  Forgetting the “how” & taking action

37:32  Your action item & outro

 

Links mentioned:‌ ‌

Francesca Brunsden

francescabrunsden.com 

Instagram: @francesca_brunsden


Diary of a Relaxed Woman: A Daily Journal Practice

amazon.ca/Diary-Relaxed-Woman-Journal-Practice/dp/B0DH3S3D6Q 

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-16207952 Tue, 07 Jan 2025 00:00:00 -0500 2374 41 full false The Power of Simplification with Erin Binns The Power of Simplification with Erin Binns Newsflash: “busy” is NOT the badge of honour people think it is. If you’re sick of the grind and want to stop overcomplicating EVERYTHING, this episode of Marketing Sucks is for you. My guest is the fabulous Erin Binns, a multi-million-dollar real estate mogul turned bad-ass business consultant who runs the brilliant workshop The Simplicity Shift. 

Our conversation explores the different ways we make things harder on ourselves for no reason — and how to break through the BS that keeps us stressed. Tune in to learn how to let go of the pesky perfectionism that keeps you doing more than you have to, navigate the gendered energies of task division, exercise more control over your calendar, and manage client expectations, so you can simplify your life and focus on what really matters.

 Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • Why we need to reject martyrdom and start asking for the help we need 
  • The trick to giving constructive feedback without making it weird 
  • How to build genuinely incredible client relationships (and throw killer events!)

Please rate, review, and subscribe! 

Guest bio: Erin Binns helps service-based businesses and corporations simplify operations, elevate client experiences, and create more meaningful connections. Her signature workshop, The Simplicity Shift, empowers busy professionals to streamline their schedules, creating valuable space in their calendars to focus on what truly matters. She has a unique gift for turning ideas into actionable, successful projects. If you’ve been struggling to bring a vision to life, Erin will help you break through, transforming your ambitions into reality.

Timestamps:‌ ‌

00:12  Intro

01:40  Meet Erin Binns

03:00  From hotel sales to consulting

06:41  Speaking on stage

08:55  “Busy as a badge of honour”

11:54  Rejecting martyrdom

15:51  Self-awareness & feedback

17:41  The Simplicity Shift

23:25  Setting expectations

27:50  Prioritizing the right things

29:59  Building client relationships

34:14  Gather Society

37:59  Hosting an outstanding event

45:31  Your action item

47:33  Outro


Links mentioned:‌ ‌

Erin Binns

erinbinns.com 

Instagram: @erinbinns 

Gather Society

gathersociety.ca 

Simplicity Shift Checklist

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Newsflash: “busy” is NOT the badge of honour people think it is. If you’re sick of the grind and want to stop overcomplicating EVERYTHING, this episode of Marketing Sucks is for you. My guest is the fabulous Erin Binns, a multi-million-dollar real estate mogul turned bad-ass business consultant who runs the brilliant workshop The Simplicity Shift. 

Our conversation explores the different ways we make things harder on ourselves for no reason — and how to break through the BS that keeps us stressed. Tune in to learn how to let go of the pesky perfectionism that keeps you doing more than you have to, navigate the gendered energies of task division, exercise more control over your calendar, and manage client expectations, so you can simplify your life and focus on what really matters.

 Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • Why we need to reject martyrdom and start asking for the help we need 
  • The trick to giving constructive feedback without making it weird 
  • How to build genuinely incredible client relationships (and throw killer events!)

Please rate, review, and subscribe! 

Guest bio: Erin Binns helps service-based businesses and corporations simplify operations, elevate client experiences, and create more meaningful connections. Her signature workshop, The Simplicity Shift, empowers busy professionals to streamline their schedules, creating valuable space in their calendars to focus on what truly matters. She has a unique gift for turning ideas into actionable, successful projects. If you’ve been struggling to bring a vision to life, Erin will help you break through, transforming your ambitions into reality.

Timestamps:‌ ‌

00:12  Intro

01:40  Meet Erin Binns

03:00  From hotel sales to consulting

06:41  Speaking on stage

08:55  “Busy as a badge of honour”

11:54  Rejecting martyrdom

15:51  Self-awareness & feedback

17:41  The Simplicity Shift

23:25  Setting expectations

27:50  Prioritizing the right things

29:59  Building client relationships

34:14  Gather Society

37:59  Hosting an outstanding event

45:31  Your action item

47:33  Outro


Links mentioned:‌ ‌

Erin Binns

erinbinns.com 

Instagram: @erinbinns 

Gather Society

gathersociety.ca 

Simplicity Shift Checklist

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-16207790 Tue, 24 Dec 2024 00:00:00 -0500 2923 40 full false Managing Energy in Your Business with Chernell Bartholomew Managing Energy in Your Business with Chernell Bartholomew While this episode of Marketing Sucks is dedicated to mompreneurs, it’s packed with expert tips that will help any entrepreneur reduce the overwhelm and find energetic balance in their business. My guest is Certified Health Coach and bestselling author Chernell Bartholomew. Since experiencing burnout 9 years ago, Chernell has been on a mission to shift the focus in health from vanity to intentional energy, so you can feel connected to yourself and not crash every day at 1 pm. 

Our conversation dives DEEP into energy management and stress reduction. Tune in as we get real about the expectations of mompreneurship, the rise of crappy wellness trends (and what ACTUALLY works), and how to change the internal stories that keep you stressed out and guilty.

BONUS: Chernell delivers a fabulous guided energy session that will connect you to your body and leave you feeling more grounded!

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How guilt builds up in the body (and how to start releasing it) 
  • The most valuable lesson that Chernell teaches clients — and how to implement it
  • The big a-ha! moment that led her to launch her business

Please rate, review, and subscribe!

Guest bio: Chernell is a Certified Health Coach, award-winning Registered Massage Therapist, speaker, and two-time bestselling author. She is a wife, mom of 3, and the founder of the Energized Mom Method, her signature program where she moves moms and female entrepreneurs from burnout to next-level energy with ease. 

Timestamps:‌ ‌

00:12  Intro

04:03  Meet Chernell Bartholomew

07:06  Guided energy session

10:30  Why she launched her business 

12:39  Releasing guilt & asking for help 

15:17  Energy management tips

17:22  Changing the story

22:07  Being intentional with time

27:41  Diet trends

32:30  Having more fun

35:23  Crafting story

38:56  Chernell’s evolution

42:54  Tetris & knowing your power

47:19  Putting woo-woo into action  

48:23  Your action item

50:33  Outro

 

Links mentioned:‌ ‌

Chernell Bartholomew

vitalitymvmt.com/energized-mom-method 

Instagram: @chernell.energycoach 

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> While this episode of Marketing Sucks is dedicated to mompreneurs, it’s packed with expert tips that will help any entrepreneur reduce the overwhelm and find energetic balance in their business. My guest is Certified Health Coach and bestselling author Chernell Bartholomew. Since experiencing burnout 9 years ago, Chernell has been on a mission to shift the focus in health from vanity to intentional energy, so you can feel connected to yourself and not crash every day at 1 pm. 

Our conversation dives DEEP into energy management and stress reduction. Tune in as we get real about the expectations of mompreneurship, the rise of crappy wellness trends (and what ACTUALLY works), and how to change the internal stories that keep you stressed out and guilty.

BONUS: Chernell delivers a fabulous guided energy session that will connect you to your body and leave you feeling more grounded!

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How guilt builds up in the body (and how to start releasing it) 
  • The most valuable lesson that Chernell teaches clients — and how to implement it
  • The big a-ha! moment that led her to launch her business

Please rate, review, and subscribe!

Guest bio: Chernell is a Certified Health Coach, award-winning Registered Massage Therapist, speaker, and two-time bestselling author. She is a wife, mom of 3, and the founder of the Energized Mom Method, her signature program where she moves moms and female entrepreneurs from burnout to next-level energy with ease. 

Timestamps:‌ ‌

00:12  Intro

04:03  Meet Chernell Bartholomew

07:06  Guided energy session

10:30  Why she launched her business 

12:39  Releasing guilt & asking for help 

15:17  Energy management tips

17:22  Changing the story

22:07  Being intentional with time

27:41  Diet trends

32:30  Having more fun

35:23  Crafting story

38:56  Chernell’s evolution

42:54  Tetris & knowing your power

47:19  Putting woo-woo into action  

48:23  Your action item

50:33  Outro

 

Links mentioned:‌ ‌

Chernell Bartholomew

vitalitymvmt.com/energized-mom-method 

Instagram: @chernell.energycoach 

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-16207772 Tue, 17 Dec 2024 00:00:00 -0500 3111 39 full false Beyond the Gift Wrap: How Shopping Small Impacts Lives with Megan Munro Beyond the Gift Wrap: How Shopping Small Impacts Lives with Megan Munro In an economy where huge corporations rake in record profits as everyday people struggle, shopping small and local wherever you can is the right move. In this episode of Marketing Sucks, I sit down with Megan Munro, owner of the incredible purpose-driven retail boutique Caribou Gifts. The cool thing about Caribou Gifts is that Megan sources most of her goods from small businesses owned by Canadians, women, and POC, so you can feel great about your shopping choices when picking up baskets of goodies. 

During this conversation, we discuss Megan’s journey from online-only to brick-and-mortar, map out her curation process, dig into why Q4 is such a crucial time for small business owners, and clear up some common misconceptions about small retail businesses (including the myth that they’re always more expensive)!

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • The mindset trick that helped Megan kickstart some major business growth spurts 
  • The impacts that shopping small and local can have on your wider community
  • How to discover (and support) your new favourite small businesses

Please rate, review, and subscribe!

Guest bio: Megan Munro is a results-oriented, experienced leader, team builder, and entrepreneur at heart. She is the founder, owner, and CEO of Caribou Gifts, a retail store offering customized and unique gifts and gift baskets for all ages. Megan infuses her values and experience into Caribou Gifts by prioritizing the customer experience and focusing on supplier diversity, ensuring that at least 75% of their suppliers are Canadian, 50% are women-owned, and 25% are minority-owned.

Timestamps:‌ ‌

00:12  Meet Megan Munro

02:13  Launching Caribou Gifts 

03:54  Going brick-and-mortar

07:32  Why support small businesses?

11:53  Misconceptions about shopping small

14:42  Curation process 

19:14  Customer experience

23:20  Wholesale tips
27:09  Supporting small businesses

29:34  Your action item & outro

 

Links mentioned:‌ ‌

Megan Munro

caribougifts.ca 

Instagram: @caribougifts


Let's Get Your Products Sold with Heather Hird

marketingsucks.buzzsprout.com/2296686/episodes/14638712-let-s-get-your-products-sold-with-heather-hird

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> In an economy where huge corporations rake in record profits as everyday people struggle, shopping small and local wherever you can is the right move. In this episode of Marketing Sucks, I sit down with Megan Munro, owner of the incredible purpose-driven retail boutique Caribou Gifts. The cool thing about Caribou Gifts is that Megan sources most of her goods from small businesses owned by Canadians, women, and POC, so you can feel great about your shopping choices when picking up baskets of goodies. 

During this conversation, we discuss Megan’s journey from online-only to brick-and-mortar, map out her curation process, dig into why Q4 is such a crucial time for small business owners, and clear up some common misconceptions about small retail businesses (including the myth that they’re always more expensive)!

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • The mindset trick that helped Megan kickstart some major business growth spurts 
  • The impacts that shopping small and local can have on your wider community
  • How to discover (and support) your new favourite small businesses

Please rate, review, and subscribe!

Guest bio: Megan Munro is a results-oriented, experienced leader, team builder, and entrepreneur at heart. She is the founder, owner, and CEO of Caribou Gifts, a retail store offering customized and unique gifts and gift baskets for all ages. Megan infuses her values and experience into Caribou Gifts by prioritizing the customer experience and focusing on supplier diversity, ensuring that at least 75% of their suppliers are Canadian, 50% are women-owned, and 25% are minority-owned.

Timestamps:‌ ‌

00:12  Meet Megan Munro

02:13  Launching Caribou Gifts 

03:54  Going brick-and-mortar

07:32  Why support small businesses?

11:53  Misconceptions about shopping small

14:42  Curation process 

19:14  Customer experience

23:20  Wholesale tips
27:09  Supporting small businesses

29:34  Your action item & outro

 

Links mentioned:‌ ‌

Megan Munro

caribougifts.ca 

Instagram: @caribougifts


Let's Get Your Products Sold with Heather Hird

marketingsucks.buzzsprout.com/2296686/episodes/14638712-let-s-get-your-products-sold-with-heather-hird

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-16207738 Tue, 10 Dec 2024 00:00:00 -0500 1829 38 full false How to Make More Sales Using Psychology How to Make More Sales Using Psychology It’s shockingly easy to miss the mark in your content and messaging. If you’re always triggering people’s FOMO, they’ll eventually stop paying attention. Lean too hard on your analytics, and you won’t create an emotional hook. The best marketing plan offers your audience a holistic experience - one that grabs attention no matter where they are in the customer journey. Because if you’re not meeting your audience where they’re at, you aren’t giving them what they need from you in order to feel good about pulling out their credit card. 


This short and sweet solo episode of Marketing Sucks is packed with juicy psychological insights that’ll help you make more sales without feeling sleazy. Listen now to discover the three key areas in the brain responsible for decision-making - and the science-backed marketing techniques that will help you appeal to each.

 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How to layer different marketing messages to keep your sales steady over time
  • How to balance storytelling with analytics and data-based selling 
  • How to trigger a sense of urgency while creating a feeling of safety


Please rate, review, and subscribe!


Timestamps:‌ ‌

00:11  Intro

01:49  Layering messages

03:15  Neocortex

04:47  Limbic system

06:39  Reptilian brain

08:43  Creating a holistic experience

10:43  Your action item

11:42  Outro

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> It’s shockingly easy to miss the mark in your content and messaging. If you’re always triggering people’s FOMO, they’ll eventually stop paying attention. Lean too hard on your analytics, and you won’t create an emotional hook. The best marketing plan offers your audience a holistic experience - one that grabs attention no matter where they are in the customer journey. Because if you’re not meeting your audience where they’re at, you aren’t giving them what they need from you in order to feel good about pulling out their credit card. 


This short and sweet solo episode of Marketing Sucks is packed with juicy psychological insights that’ll help you make more sales without feeling sleazy. Listen now to discover the three key areas in the brain responsible for decision-making - and the science-backed marketing techniques that will help you appeal to each.

 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How to layer different marketing messages to keep your sales steady over time
  • How to balance storytelling with analytics and data-based selling 
  • How to trigger a sense of urgency while creating a feeling of safety


Please rate, review, and subscribe!


Timestamps:‌ ‌

00:11  Intro

01:49  Layering messages

03:15  Neocortex

04:47  Limbic system

06:39  Reptilian brain

08:43  Creating a holistic experience

10:43  Your action item

11:42  Outro

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-16051766 Tue, 03 Dec 2024 00:00:00 -0500 733 37 full false I Went Viral Last Month: Here's What I Learned I Went Viral Last Month: Here's What I Learned “Going viral” is held up as a major accomplishment in the online world. With every post, we hope to grow our audience and thought leadership. But while getting new eyes on your content can be a big win, losing ALL control over your exposure and audience definitely has a downside. This became all too clear to me last month after one of my Reels went viral… and wound up pissing off a ton of men. Oops. 


Let’s be real - there are a lot of jerks out there quick to share their unwelcome opinions, and being attacked for a viral post isn’t pleasant. The endless notifications and negativity can be overwhelming, but there are things you can do to make it more manageable. Tune in as I share the fallout from my viral moment, how I reacted to it, and what the experience taught me.


Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • What you can do if your post is flooded with unwelcome comments and opinions
  • When to give yourself permission to stop engaging on your post
  • How to pick out (and block) the new followers you DON’T want


Please rate, review, and subscribe!


Timestamps:‌ ‌

00:12  Intro

00:53  The Reel

05:13  The response

07:28  Responding to comments

08:43  Handling negativity

10:51  Pruning your audience

12:07  Value over virality

13:17  Prepare for the unexpected & leverage the moment

14:24  Outro

 

Links mentioned:‌ ‌

The infamous Reel

instagram.com/reel/DBOPm3UJXku 

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> “Going viral” is held up as a major accomplishment in the online world. With every post, we hope to grow our audience and thought leadership. But while getting new eyes on your content can be a big win, losing ALL control over your exposure and audience definitely has a downside. This became all too clear to me last month after one of my Reels went viral… and wound up pissing off a ton of men. Oops. 


Let’s be real - there are a lot of jerks out there quick to share their unwelcome opinions, and being attacked for a viral post isn’t pleasant. The endless notifications and negativity can be overwhelming, but there are things you can do to make it more manageable. Tune in as I share the fallout from my viral moment, how I reacted to it, and what the experience taught me.


Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • What you can do if your post is flooded with unwelcome comments and opinions
  • When to give yourself permission to stop engaging on your post
  • How to pick out (and block) the new followers you DON’T want


Please rate, review, and subscribe!


Timestamps:‌ ‌

00:12  Intro

00:53  The Reel

05:13  The response

07:28  Responding to comments

08:43  Handling negativity

10:51  Pruning your audience

12:07  Value over virality

13:17  Prepare for the unexpected & leverage the moment

14:24  Outro

 

Links mentioned:‌ ‌

The infamous Reel

instagram.com/reel/DBOPm3UJXku 

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-16051758 Tue, 26 Nov 2024 00:00:00 -0500 888 36 full false Year-End Marketing Review: Key Steps for Success Next Year Year-End Marketing Review: Key Steps for Success Next Year While few business owners truly love digging into the back-end of their businesses, taking an honest, no-BS look at your numbers is the best way to uncover what’s working for you… and what isn’t. Scheduling a year-end marketing review will give you crucial insight into what you need to change to start getting the results you want - and REAL clarity on how to structure your marketing budget, set realistic goals, and take your strategic next best steps.


In this episode of Marketing Sucks, I lay out four major reasons why a year-end review should be on your must-do list (whether or not you pay for marketing!) and how to get started. Tune in to learn how to assess the success of your campaigns, collabs, and customer experience - and turn your findings into marketing gold!

 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • What to ask yourself when going through your sales data 
  • How to pinpoint and track your best sources of engagement, so you can stop wasting time and money on bad investments
  • How and where to conduct a brand voice audit, so your messaging stays consistent and authentic


Please rate, review, and subscribe!


Timestamps:‌ ‌

00:11  Intro

02:35  Why reviews are important

04:16  Revenue growth

06:05  Audience engagement

07:12  Email marketing

07:47  Paid ads

08:38  Audience brand voice audit

09:46  Customer journey & experience

12:34  Take a break

14:16  Goal-setting tips

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> While few business owners truly love digging into the back-end of their businesses, taking an honest, no-BS look at your numbers is the best way to uncover what’s working for you… and what isn’t. Scheduling a year-end marketing review will give you crucial insight into what you need to change to start getting the results you want - and REAL clarity on how to structure your marketing budget, set realistic goals, and take your strategic next best steps.


In this episode of Marketing Sucks, I lay out four major reasons why a year-end review should be on your must-do list (whether or not you pay for marketing!) and how to get started. Tune in to learn how to assess the success of your campaigns, collabs, and customer experience - and turn your findings into marketing gold!

 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • What to ask yourself when going through your sales data 
  • How to pinpoint and track your best sources of engagement, so you can stop wasting time and money on bad investments
  • How and where to conduct a brand voice audit, so your messaging stays consistent and authentic


Please rate, review, and subscribe!


Timestamps:‌ ‌

00:11  Intro

02:35  Why reviews are important

04:16  Revenue growth

06:05  Audience engagement

07:12  Email marketing

07:47  Paid ads

08:38  Audience brand voice audit

09:46  Customer journey & experience

12:34  Take a break

14:16  Goal-setting tips

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-16051755 Tue, 19 Nov 2024 00:00:00 -0500 934 35 full false My Predictions for Marketing in 2025 My Predictions for Marketing in 2025 Two big questions are floating around the business world right now: how will marketing evolve in 2025? And, more importantly, what does that actually mean for my business? Thanks to market saturation and changing consumer expectations, brands will need to switch up their strategy to stand out and stop the scroll. But while many experts are hyping up sexy new tech as the 2025 game-changer, I see content, connection, and community playing a huge role in brand-building and revenue growth over the next 12 months. 

 

Grab a pen and get ready to take some notes - this juicy episode of Marketing Sucks reveals my top five marketing predictions for 2025 (and what to implement in order to get your best results). You’ll get my hot takes on paid influencers, boring Instagram posts, ethical marketing, social fatigue, and more! 


Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • Why affiliate marketing will have a major moment in 2025 (and how to get a head-start)
  • Why digital content will become more dynamic - and why random b-roll footage just won’t cut it 
  • How to engage in the ethical branding your audience is starting to expect from you


Please rate, review, and subscribe!


Timestamps:‌ ‌

00:11  Intro

01:23  Authentic reach

04:05  Interactive & dynamic content

06:04  Engage or miss out!

07:50  Sustainable & ethical branding

11:18  Mental health

12:14  Your action item

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Two big questions are floating around the business world right now: how will marketing evolve in 2025? And, more importantly, what does that actually mean for my business? Thanks to market saturation and changing consumer expectations, brands will need to switch up their strategy to stand out and stop the scroll. But while many experts are hyping up sexy new tech as the 2025 game-changer, I see content, connection, and community playing a huge role in brand-building and revenue growth over the next 12 months. 

 

Grab a pen and get ready to take some notes - this juicy episode of Marketing Sucks reveals my top five marketing predictions for 2025 (and what to implement in order to get your best results). You’ll get my hot takes on paid influencers, boring Instagram posts, ethical marketing, social fatigue, and more! 


Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • Why affiliate marketing will have a major moment in 2025 (and how to get a head-start)
  • Why digital content will become more dynamic - and why random b-roll footage just won’t cut it 
  • How to engage in the ethical branding your audience is starting to expect from you


Please rate, review, and subscribe!


Timestamps:‌ ‌

00:11  Intro

01:23  Authentic reach

04:05  Interactive & dynamic content

06:04  Engage or miss out!

07:50  Sustainable & ethical branding

11:18  Mental health

12:14  Your action item

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-16051751 Tue, 12 Nov 2024 00:00:00 -0500 779 34 full false What's Your Superpower? What's Your Superpower? Too many entrepreneurs out there are suffering from an identity crisis and pretending to be something they’re not. If marketing your business feels super hard, it may because you’re forcing it — and because your efforts are unaligned with your unique gifts. Instead of twisting into a pretzel trying to fit someone else’s mold, you need to identify and lean into your authentic superpowers in your businesses.


Superpowers are more than just skills or talents. They’re a combination of strength, experience, and perspective. When you know how to work with them, they can help you build your business with way more ease and confidence... and identifying your gifts is easier than you think. You’ll walk away from this episode of Marketing Sucks with the tools you need to own your superpowers and start standing out in your market!


Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How I realized my superpowers (and how I wield them in my business!)
  • A simple activity that will help you uncover your true superpower  
  • How to apply your superpowers to your marketing and content strategy


Please rate, review, and subscribe!


Timestamps:‌ ‌

00:12  Intro

01:19  My superpowers

04:42  Finding your superpowers

05:31  Why superpowers matter

06:52  Superpower activity

08:42  Applying superpower to strategy

10:39  Your action item



—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Too many entrepreneurs out there are suffering from an identity crisis and pretending to be something they’re not. If marketing your business feels super hard, it may because you’re forcing it — and because your efforts are unaligned with your unique gifts. Instead of twisting into a pretzel trying to fit someone else’s mold, you need to identify and lean into your authentic superpowers in your businesses.


Superpowers are more than just skills or talents. They’re a combination of strength, experience, and perspective. When you know how to work with them, they can help you build your business with way more ease and confidence... and identifying your gifts is easier than you think. You’ll walk away from this episode of Marketing Sucks with the tools you need to own your superpowers and start standing out in your market!


Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How I realized my superpowers (and how I wield them in my business!)
  • A simple activity that will help you uncover your true superpower  
  • How to apply your superpowers to your marketing and content strategy


Please rate, review, and subscribe!


Timestamps:‌ ‌

00:12  Intro

01:19  My superpowers

04:42  Finding your superpowers

05:31  Why superpowers matter

06:52  Superpower activity

08:42  Applying superpower to strategy

10:39  Your action item



—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-15848366 Tue, 29 Oct 2024 00:00:00 -0400 689 33 full false Turn Client Feedback into Social Media Gold Turn Client Feedback into Social Media Gold When you’re making a big-ticket purchase, I’m going to bet that you check out three things: the features, the pricing, and the reviews. Very few people want to hand over their credit card deets without seeking out social proof… and that includes your prospective customers. If you’ve been wondering how to fill your website with glowing client testimonials, this episode of Marketing Sucks is for you!

 

In this solo episode, I look at all things client feedback — how to get testimonials, why you need them, and where to use them. Tune in to learn how reviews can help you build your thought leadership, strengthen and refine your messaging, and massively boost your sales!

 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • The best moments to ask for reviews from your customers 
  • The best channels for featuring your client testimonials 
  • How to help your customers craft powerful and effective feedback (and how to leverage negative reviews!)


Please rate, review, and subscribe!


Timestamps:‌ ‌

00:11  Intro & statistics

03:17  Why reviews matter

05:37  Requesting reviews

07:47  Best places for testimonials

10:20  Turning reviews into social content

12:10  Ads, testimonial libraries & user-generated content

13:21  Leveraging negative reviews

14:19  Your action item



—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> When you’re making a big-ticket purchase, I’m going to bet that you check out three things: the features, the pricing, and the reviews. Very few people want to hand over their credit card deets without seeking out social proof… and that includes your prospective customers. If you’ve been wondering how to fill your website with glowing client testimonials, this episode of Marketing Sucks is for you!

 

In this solo episode, I look at all things client feedback — how to get testimonials, why you need them, and where to use them. Tune in to learn how reviews can help you build your thought leadership, strengthen and refine your messaging, and massively boost your sales!

 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • The best moments to ask for reviews from your customers 
  • The best channels for featuring your client testimonials 
  • How to help your customers craft powerful and effective feedback (and how to leverage negative reviews!)


Please rate, review, and subscribe!


Timestamps:‌ ‌

00:11  Intro & statistics

03:17  Why reviews matter

05:37  Requesting reviews

07:47  Best places for testimonials

10:20  Turning reviews into social content

12:10  Ads, testimonial libraries & user-generated content

13:21  Leveraging negative reviews

14:19  Your action item



—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-15848364 Tue, 22 Oct 2024 00:00:00 -0400 937 32 full false Building an E-Commerce Empire with Love, Saranghae Building an E-Commerce Empire with Love, Saranghae In a world of high-def images, the skincare industry is hotter than ever — and Asian skincare brands are one of today’s biggest beauty trends. In this episode of Marketing Sucks, I sit down with husband-and-wife team Peter Lee and Andrea Mourad, co-founders of the amaaazing Korean skincare brands Saranghae Skincare and Orora Skin Science, to dive into the nuts and bolts of building a successful beauty brand, from launching new lines to upleveling your e-commerce game. 

 

During this juicy conversation, Peter and Andrea spill the story behind their incredible brands and the science behind their breakthrough bioactive formulations. Tune in to learn how they’re facing the biggest obstacles faced by e-commerce brands today, and how they balance life and business as partners.


Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • A simple hack for getting customer feedback that’ll help you identify product opportunities
  • How to win awards and earn recognition for your products
  • The mindset shift that can help you find more joy in your life and work


After you’ve listened to the episode, subscribe to Andrea and Peter’s podcast Love, Saranghae!


Please rate, review, and subscribe!

 

Guest bio: Andrea Mourad and Peter Lee are the co-founders of two award-winning Korean skincare companies: Saranghae Skincare and Orora Skin Science. Partners in life and business together, they are on a mission to share their journey through the exciting world of entrepreneurship, relationships, and the secrets behind achieving that coveted healthy glow.


Timestamps:‌ ‌

00:12  Meet Peter Lee & Andrea Mourad

01:15  Story behind the brands

04:18  Brand evolution

07:11  Identifying gaps

11:35  Biggest e-comm challenges

15:46  Support the good brands!

17:50  HumaColl21

21:32  Winning product awards

24:39  Believe in your products

26:41  Balancing life & business

29:26  Working abroad & mindset shifts

34:24  Favourite products

37:21  Upcoming launches

 

Andrea Mourad and Peter Lee

Peter Lee & Andrea Mourad

lovesaranghae.com [20% off the entire website with promo code GRINDSOCIAL20]

Instagram: @lovesaranghaeskin 


Our favourite products:

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> In a world of high-def images, the skincare industry is hotter than ever — and Asian skincare brands are one of today’s biggest beauty trends. In this episode of Marketing Sucks, I sit down with husband-and-wife team Peter Lee and Andrea Mourad, co-founders of the amaaazing Korean skincare brands Saranghae Skincare and Orora Skin Science, to dive into the nuts and bolts of building a successful beauty brand, from launching new lines to upleveling your e-commerce game. 

 

During this juicy conversation, Peter and Andrea spill the story behind their incredible brands and the science behind their breakthrough bioactive formulations. Tune in to learn how they’re facing the biggest obstacles faced by e-commerce brands today, and how they balance life and business as partners.


Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • A simple hack for getting customer feedback that’ll help you identify product opportunities
  • How to win awards and earn recognition for your products
  • The mindset shift that can help you find more joy in your life and work


After you’ve listened to the episode, subscribe to Andrea and Peter’s podcast Love, Saranghae!


Please rate, review, and subscribe!

 

Guest bio: Andrea Mourad and Peter Lee are the co-founders of two award-winning Korean skincare companies: Saranghae Skincare and Orora Skin Science. Partners in life and business together, they are on a mission to share their journey through the exciting world of entrepreneurship, relationships, and the secrets behind achieving that coveted healthy glow.


Timestamps:‌ ‌

00:12  Meet Peter Lee & Andrea Mourad

01:15  Story behind the brands

04:18  Brand evolution

07:11  Identifying gaps

11:35  Biggest e-comm challenges

15:46  Support the good brands!

17:50  HumaColl21

21:32  Winning product awards

24:39  Believe in your products

26:41  Balancing life & business

29:26  Working abroad & mindset shifts

34:24  Favourite products

37:21  Upcoming launches

 

Andrea Mourad and Peter Lee

Peter Lee & Andrea Mourad

lovesaranghae.com [20% off the entire website with promo code GRINDSOCIAL20]

Instagram: @lovesaranghaeskin 


Our favourite products:

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther / Andrea Mourad and Peter Lee Buzzsprout-15848360 Tue, 15 Oct 2024 00:00:00 -0400 2426 31 full false Mental Health Matters: Quarterly Check-In with Natacha Pennycooke Mental Health Matters: Quarterly Check-In with Natacha Pennycooke Happy World Mental Health Month! Entrepreneurs definitely need reminders to prioritize our well-being, especially as we move into winter (AKA the depression season). In this episode of Marketing Sucks, I sit down once again with the one and only Natacha Pennycooke, award-winning psychotherapist and leader in workplace mental health and safety, to talk about our heightened risk of mental health issues during these sun-deprived months, and what we can do to stay healthy and protect our peace. 


Tune in to learn the physical and emotional symptoms you should watch out for (and what to do when you recognize them), how to cultivate some game-changing self-compassion, and why we all need to overcome the internal stigma that keeps us from asking for the help we need.

 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • Common challenges we face during the winter months — and the 4 Ds that will help decrease your mental load!
  • How your mind and body team up to slow you down when you ignore their signals
  • How to build resiliency without hitting burnout


Please rate, review, and subscribe!

 

Guest bio: Natacha Pennycooke is a Leader in Workplace Mental Health & Safety, Mindset Coach, award-winning Psychotherapist, and CEO of Natacha Pennycooke Psychotherapy, a private group practice of therapists who help people struggling with fear and self-doubt, and who have been historically racialized and marginalized in their quest for success. As a Mindset Shift coach, she believes that understanding the power of the mind is key to unlocking and unblocking our greatest potential. As a consultant, she specializes in facilitating mental health strategies that incorporate wellness and inclusion for long-term growth and productive change. 


Timestamps:‌ ‌

00:11  Welcome back, Natacha Pennycooke!

03:11  World Mental Health Month

04:27  Symptoms to watch for

07:13  Common challenges & the 4 Ds

11:18  Building resiliency

14:34  Self care

16:57  Cultivating self compassion

21:57  Overcoming stigma

26:42  Submit questions!

27:16  Outro

 

Links mentioned:‌ ‌

Natacha Pennycooke

natachapennycooke.com 

theacceleratedleader.com 

Instagram: @natachapennycooke.therapy, @natachapennycooke.ceo

World Mental Health Day

who.int/campaigns/world-mental-health-day

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Happy World Mental Health Month! Entrepreneurs definitely need reminders to prioritize our well-being, especially as we move into winter (AKA the depression season). In this episode of Marketing Sucks, I sit down once again with the one and only Natacha Pennycooke, award-winning psychotherapist and leader in workplace mental health and safety, to talk about our heightened risk of mental health issues during these sun-deprived months, and what we can do to stay healthy and protect our peace. 


Tune in to learn the physical and emotional symptoms you should watch out for (and what to do when you recognize them), how to cultivate some game-changing self-compassion, and why we all need to overcome the internal stigma that keeps us from asking for the help we need.

 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • Common challenges we face during the winter months — and the 4 Ds that will help decrease your mental load!
  • How your mind and body team up to slow you down when you ignore their signals
  • How to build resiliency without hitting burnout


Please rate, review, and subscribe!

 

Guest bio: Natacha Pennycooke is a Leader in Workplace Mental Health & Safety, Mindset Coach, award-winning Psychotherapist, and CEO of Natacha Pennycooke Psychotherapy, a private group practice of therapists who help people struggling with fear and self-doubt, and who have been historically racialized and marginalized in their quest for success. As a Mindset Shift coach, she believes that understanding the power of the mind is key to unlocking and unblocking our greatest potential. As a consultant, she specializes in facilitating mental health strategies that incorporate wellness and inclusion for long-term growth and productive change. 


Timestamps:‌ ‌

00:11  Welcome back, Natacha Pennycooke!

03:11  World Mental Health Month

04:27  Symptoms to watch for

07:13  Common challenges & the 4 Ds

11:18  Building resiliency

14:34  Self care

16:57  Cultivating self compassion

21:57  Overcoming stigma

26:42  Submit questions!

27:16  Outro

 

Links mentioned:‌ ‌

Natacha Pennycooke

natachapennycooke.com 

theacceleratedleader.com 

Instagram: @natachapennycooke.therapy, @natachapennycooke.ceo

World Mental Health Day

who.int/campaigns/world-mental-health-day

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther / Natacha Pennycooke Buzzsprout-15848354 Tue, 08 Oct 2024 00:00:00 -0400 1750 30 full false How to Get Back Online After Taking a Break How to Get Back Online After Taking a Break As summer comes to an end, many biz owners are getting ready to get back onto their socials, reconnect with their audience, and start working toward their year-end goals. What’s the best way to come back online after taking a bit of a break — and how do you make it feel seamless for your followers?


In this episode of Marketing Sucks, I reveal my best tips and strategies for showing up online again in an intentional and strategic way, from getting reacquainted with your audience to catching up on the hottest social trends you may have missed. Listen now to learn how to get back onto your socials in a way that feels good for you and your followers, cuts down on the overwhelm, and truly makes sense for your business goals.

 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • 3 reasons why I decided NOT to show up on my business account over the summer  
  • How to ease back into regular posting (and what your first Reel could look like!)
  • How to renew your marketing with intention, so you can get the results you want without doing more than you need to


Please rate, review, and subscribe!


Timestamps:‌ ‌

00:12  Intro

02:05  Redefining success

03:44  Prioritizing life

06:13  Explaining the break

07:51  Marketing with intention

09:00  Playing catch-up

10:01  Choosing your schedule

12:07  Action item & outro

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> As summer comes to an end, many biz owners are getting ready to get back onto their socials, reconnect with their audience, and start working toward their year-end goals. What’s the best way to come back online after taking a bit of a break — and how do you make it feel seamless for your followers?


In this episode of Marketing Sucks, I reveal my best tips and strategies for showing up online again in an intentional and strategic way, from getting reacquainted with your audience to catching up on the hottest social trends you may have missed. Listen now to learn how to get back onto your socials in a way that feels good for you and your followers, cuts down on the overwhelm, and truly makes sense for your business goals.

 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • 3 reasons why I decided NOT to show up on my business account over the summer  
  • How to ease back into regular posting (and what your first Reel could look like!)
  • How to renew your marketing with intention, so you can get the results you want without doing more than you need to


Please rate, review, and subscribe!


Timestamps:‌ ‌

00:12  Intro

02:05  Redefining success

03:44  Prioritizing life

06:13  Explaining the break

07:51  Marketing with intention

09:00  Playing catch-up

10:01  Choosing your schedule

12:07  Action item & outro

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-15694319 Tue, 24 Sep 2024 00:00:00 -0400 826 29 full false Summer Recap Living In Portugal Summer Recap Living In Portugal As entrepreneurs, we NEED time to slow down our businesses, reconnect with our loved ones, and recharge our batteries. Staycations don’t always get the job done, as it’s hard to fully relax when everyone around you is still ‘GO-GO-GO.’ Maybe you dream about putting your biz on quiet mode and jetting off to a coast or cabin for the summer — but wonder what that actually looks like in practice (especially if you have kids). Thanks to my annual tradition of spending the summer in Portugal, I can give you a little sneak peek! 


This episode of Marketing Sucks marks the return of my first-ever guest: my husband, Phil Ginther. During this conversation, we look back on our summer living and working in Portugal — our fave moments, our big takeaways, and why we’ll think twice before booking into another haunted hotel!


Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How we balance work, rest, travel, and kids while living in a different country
  • Why you need to embrace flexibility and manage your expectations while abroad 
  • Why my work experience was different this summer (and the biggest lesson I learned)


Please rate, review, and subscribe!

 

Guest bio: Phil Ginther is a Creative Director & Copywriter with over 14 years of experience. He’s currently a Senior Creative Director at Spin Master leading global brands such as Rubik’s Cube and Hatchimals, and spends most of his day at play.


Timestamps:‌ ‌

00:12  Intro

01:01  Meet Phil Ginther

02:16  Slow down your vibe & environment 

04:53  Phone use

06:29  Favourite moment & Pousada da Serra da Estrela

11:34  Restaurant story

15:12  Work + travel + kids

19:57  What set this summer apart

23:25  Going into September

26:51  Outro

 

Links mentioned:‌ ‌

Pousada da Serra da Estrela

atlasobscura.com/places/miradouro-do-sanatorio 

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> As entrepreneurs, we NEED time to slow down our businesses, reconnect with our loved ones, and recharge our batteries. Staycations don’t always get the job done, as it’s hard to fully relax when everyone around you is still ‘GO-GO-GO.’ Maybe you dream about putting your biz on quiet mode and jetting off to a coast or cabin for the summer — but wonder what that actually looks like in practice (especially if you have kids). Thanks to my annual tradition of spending the summer in Portugal, I can give you a little sneak peek! 


This episode of Marketing Sucks marks the return of my first-ever guest: my husband, Phil Ginther. During this conversation, we look back on our summer living and working in Portugal — our fave moments, our big takeaways, and why we’ll think twice before booking into another haunted hotel!


Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How we balance work, rest, travel, and kids while living in a different country
  • Why you need to embrace flexibility and manage your expectations while abroad 
  • Why my work experience was different this summer (and the biggest lesson I learned)


Please rate, review, and subscribe!

 

Guest bio: Phil Ginther is a Creative Director & Copywriter with over 14 years of experience. He’s currently a Senior Creative Director at Spin Master leading global brands such as Rubik’s Cube and Hatchimals, and spends most of his day at play.


Timestamps:‌ ‌

00:12  Intro

01:01  Meet Phil Ginther

02:16  Slow down your vibe & environment 

04:53  Phone use

06:29  Favourite moment & Pousada da Serra da Estrela

11:34  Restaurant story

15:12  Work + travel + kids

19:57  What set this summer apart

23:25  Going into September

26:51  Outro

 

Links mentioned:‌ ‌

Pousada da Serra da Estrela

atlasobscura.com/places/miradouro-do-sanatorio 

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther / Phil Ginther Buzzsprout-15694311 Tue, 10 Sep 2024 00:00:00 -0400 1667 28 full false Let’s Talk About Hustle Culture Let’s Talk About Hustle Culture Over the past couple of years, hustle culture has dipped in popularity in the online business space, and for good reason: it SUCKS. When we’re burning the candle at both ends and not creating the space to take care of ourselves, we’re not just hurting our health and well-being — we’re hurting our businesses. 


If you want to thrive in all areas of your life, opting out of the 24/7 grind is a no-brainer. In this episode of Marketing Sucks, you’ll learn how to assess whether you’re suffering the impacts of hustle culture, and 3 simple tips that can help you ditch the hustle and create a healthier balance!


Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • Why toxic positivity and toxic productivity are so harmful 
  • How to let go of the guilt and embrace some much-needed downtime
  • The trick to getting enough R&R during your work-week, so you always feel recharged


Please rate, review, and subscribe!

 

Timestamps:‌ ‌

00:12  Intro
01:56  Why I changed my mind
02:45  What is hustle culture?
04:33  Toxic productivity
05:55  Assess the impacts of hustle culture
07:48  Guilt mentality
11:21  Apathetic attitude
13:38  Toxic positivity
14:14  Risk of illness
16:01  Take more breaks
17:53  Positive self-talk
18:51  Make time for YOU
20:52  Your action item
21:48  Outro

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Over the past couple of years, hustle culture has dipped in popularity in the online business space, and for good reason: it SUCKS. When we’re burning the candle at both ends and not creating the space to take care of ourselves, we’re not just hurting our health and well-being — we’re hurting our businesses. 


If you want to thrive in all areas of your life, opting out of the 24/7 grind is a no-brainer. In this episode of Marketing Sucks, you’ll learn how to assess whether you’re suffering the impacts of hustle culture, and 3 simple tips that can help you ditch the hustle and create a healthier balance!


Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • Why toxic positivity and toxic productivity are so harmful 
  • How to let go of the guilt and embrace some much-needed downtime
  • The trick to getting enough R&R during your work-week, so you always feel recharged


Please rate, review, and subscribe!

 

Timestamps:‌ ‌

00:12  Intro
01:56  Why I changed my mind
02:45  What is hustle culture?
04:33  Toxic productivity
05:55  Assess the impacts of hustle culture
07:48  Guilt mentality
11:21  Apathetic attitude
13:38  Toxic positivity
14:14  Risk of illness
16:01  Take more breaks
17:53  Positive self-talk
18:51  Make time for YOU
20:52  Your action item
21:48  Outro

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-15504448 Tue, 27 Aug 2024 00:00:00 -0400 1338 27 full false Content Marketing Hacks to Save You Time Content Marketing Hacks to Save You Time Psst, here’s the secret they don’t want you to know: you don’t need to create brand new content from scratch every week to grow your business. When you get organized, strip down to the essentials, and build a practical marketing plan that actually fits your biz goals, you can stop wasting time on things that aren’t making you any money — and start seeing REAL results.

 

In this solo episode of Marketing Sucks, I share some of my juiciest time-saving content marketing hacks, designed to help you do the damn thing and make that money without the unnecessary time-sink and busywork. You’ll learn how to take your content marketing back to the basics, with powerful action items that will get you started TODAY.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How to nail down messaging that sells your products on your desired timeline
  • How to get a ton of use out of a single piece of content (even if it’s over a year old)
  • The trick to launching with less stress, more delegation, and maximum automation

Please rate, review, and subscribe!


Timestamps:‌ ‌

00:12  Intro
02:01  Planning your marketing & measuring impact
04:33  Tweaking your messaging
05:59  Timelines, delegation & automation
10:16  Recap & story archive example
12:33  Repurposing content
14:07  Get organized
15:14  Your action item
16:00  Outro

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Psst, here’s the secret they don’t want you to know: you don’t need to create brand new content from scratch every week to grow your business. When you get organized, strip down to the essentials, and build a practical marketing plan that actually fits your biz goals, you can stop wasting time on things that aren’t making you any money — and start seeing REAL results.

 

In this solo episode of Marketing Sucks, I share some of my juiciest time-saving content marketing hacks, designed to help you do the damn thing and make that money without the unnecessary time-sink and busywork. You’ll learn how to take your content marketing back to the basics, with powerful action items that will get you started TODAY.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How to nail down messaging that sells your products on your desired timeline
  • How to get a ton of use out of a single piece of content (even if it’s over a year old)
  • The trick to launching with less stress, more delegation, and maximum automation

Please rate, review, and subscribe!


Timestamps:‌ ‌

00:12  Intro
02:01  Planning your marketing & measuring impact
04:33  Tweaking your messaging
05:59  Timelines, delegation & automation
10:16  Recap & story archive example
12:33  Repurposing content
14:07  Get organized
15:14  Your action item
16:00  Outro

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-15504438 Tue, 13 Aug 2024 00:00:00 -0400 1014 26 full false Social Media Do’s and Don’ts Social Media Do’s and Don’ts Are you a master of social media etiquette? Or are you unknowingly committing social media faux pas on the regular? While having an active online presence can build your audience and boost your sales, not all content is created equal - and social media missteps can irritate, confuse, or even repel your hard-earned followers.


In this juicy episode of Marketing Sucks, I share a few common content mistakes that drive my inner social media strategist absolutely bonkers every time I scroll through my feed - and what you should be doing instead! Listen now to learn six major social media do’s and don’ts that will help you elevate your social media presence, build a deeper relationship with your audience, and stop the scroll.

 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • Why focusing on yourself is the least compelling way to get people interested in working with you - and what it actually means to “post valuable content”  
  • How to take a social media break without ghosting your audience
  • Why you should be spending WAY more time in your DMs (and commenting on other people’s posts!)


Please rate, review, and subscribe!


Timestamps:‌ ‌

00:11  Intro

01:09  Avoid the I & “post valuable content”

05:31  Respond to DMs

08:25  Schedule life first, biz second

12:49  Posting & ghosting

13:48  Over-tagging

16:22  Making it all about you

17:07  Your action item

 

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.


🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

Show notes: copymagic.agency

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Are you a master of social media etiquette? Or are you unknowingly committing social media faux pas on the regular? While having an active online presence can build your audience and boost your sales, not all content is created equal - and social media missteps can irritate, confuse, or even repel your hard-earned followers.


In this juicy episode of Marketing Sucks, I share a few common content mistakes that drive my inner social media strategist absolutely bonkers every time I scroll through my feed - and what you should be doing instead! Listen now to learn six major social media do’s and don’ts that will help you elevate your social media presence, build a deeper relationship with your audience, and stop the scroll.

 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • Why focusing on yourself is the least compelling way to get people interested in working with you - and what it actually means to “post valuable content”  
  • How to take a social media break without ghosting your audience
  • Why you should be spending WAY more time in your DMs (and commenting on other people’s posts!)


Please rate, review, and subscribe!


Timestamps:‌ ‌

00:11  Intro

01:09  Avoid the I & “post valuable content”

05:31  Respond to DMs

08:25  Schedule life first, biz second

12:49  Posting & ghosting

13:48  Over-tagging

16:22  Making it all about you

17:07  Your action item

 

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.


🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

Show notes: copymagic.agency

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-15349594 Tue, 23 Jul 2024 00:00:00 -0400 1067 25 full false Updates from Portugal Updates from Portugal Olá, meus amigos! This episode of Marketing Sucks comes to you from sunny Portugal, where my family and I will be living for the next three months. This has become our annual summer tradition, inspired by my childhood experiences of travelling to Portugal. 


While online businesses give you the freedom to work from anywhere, it isn’t always a seamless transition! In this solo episode, I share the juiciest and most surprising insights I’ve learned from living and working in Europe, the shifts and boundaries that keep my biz running without burning me out, and some updates around what you can expect from the podcast over the next couple of months.

  

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How I modify my office hours, content schedule, and expectations while working abroad
  • The harsh reality checks we experienced upon arrival - and how to make sure your new space is ready when you are
  • How to set your remote work boundaries on day 1 of client onboarding


Please rate, review, and subscribe!


Timestamps:‌ ‌

00:12  Intro

02:04  Making business changes

03:13  Shifting priorities & building community

05:28  The slow pace of Portugal

07:20  Reality checks

09:07  Setting boundaries & expectations

13:02  Discovering a new you

15:48  Taking a content pause

18:18  Podcast updates  

19:50  Outro

 

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.


🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

Show notes: copymagic.agency

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Olá, meus amigos! This episode of Marketing Sucks comes to you from sunny Portugal, where my family and I will be living for the next three months. This has become our annual summer tradition, inspired by my childhood experiences of travelling to Portugal. 


While online businesses give you the freedom to work from anywhere, it isn’t always a seamless transition! In this solo episode, I share the juiciest and most surprising insights I’ve learned from living and working in Europe, the shifts and boundaries that keep my biz running without burning me out, and some updates around what you can expect from the podcast over the next couple of months.

  

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How I modify my office hours, content schedule, and expectations while working abroad
  • The harsh reality checks we experienced upon arrival - and how to make sure your new space is ready when you are
  • How to set your remote work boundaries on day 1 of client onboarding


Please rate, review, and subscribe!


Timestamps:‌ ‌

00:12  Intro

02:04  Making business changes

03:13  Shifting priorities & building community

05:28  The slow pace of Portugal

07:20  Reality checks

09:07  Setting boundaries & expectations

13:02  Discovering a new you

15:48  Taking a content pause

18:18  Podcast updates  

19:50  Outro

 

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.


🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

Show notes: copymagic.agency

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-15349582 Tue, 09 Jul 2024 00:00:00 -0400 1228 24 full false Let's Build a Brand Through Networking with Amanda Leach Let's Build a Brand Through Networking with Amanda Leach When you’re used to doing everything in your business online, popping up at an event and networking face-to-face can feel like something out of the Twilight Zone - but some of the strongest brand-building happens offline.

 

In this episode of Marketing Sucks, I sit down with the fabulous Amanda Leach, an accomplished entrepreneur and Realtor in the Greater Toronto Area, to talk about the magic that can happen when we shut down our laptops and meet up IRL.


During this conversation, Amanda shares some truly brilliant strategies for turning community events into valuable referral sources, upgrading your listening skills, and keeping your chill when meeting your business idols.

 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • Where Amanda sees the biggest wins from making in-person connections
  • How to master the art and science of the follow-up 
  • The #1 networking tip for introverted and socially anxious biz owners


Please rate, review, and subscribe!

 

Guest bio: An entrepreneur for 18 years, Amanda Leach has landed in Real Estate and focuses on helping families upsize in the suburbs of the GTA. A wife and mom of two children and two puppies, she is busy balancing work and home life.


Timestamps:‌ ‌

00:12  Meet Amanda Leach

03:12  Where to find networking opportunities

06:14  Following up

10:18  Active listening tips

13:23  Introverts & the socially anxious

16:47  Arlene Dickinson & Grade 2 stories

21:39  Amanda’s brand-building results

26:40  Your action item

32:43  Quick-fire questions

33:34  Outro

 

Links mentioned:‌ ‌

Amanda Leach

amandaleach.com 

Facebook: facebook.com/amandaleachrealestate 

Instagram: @amandaleachrealestate

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> When you’re used to doing everything in your business online, popping up at an event and networking face-to-face can feel like something out of the Twilight Zone - but some of the strongest brand-building happens offline.

 

In this episode of Marketing Sucks, I sit down with the fabulous Amanda Leach, an accomplished entrepreneur and Realtor in the Greater Toronto Area, to talk about the magic that can happen when we shut down our laptops and meet up IRL.


During this conversation, Amanda shares some truly brilliant strategies for turning community events into valuable referral sources, upgrading your listening skills, and keeping your chill when meeting your business idols.

 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • Where Amanda sees the biggest wins from making in-person connections
  • How to master the art and science of the follow-up 
  • The #1 networking tip for introverted and socially anxious biz owners


Please rate, review, and subscribe!

 

Guest bio: An entrepreneur for 18 years, Amanda Leach has landed in Real Estate and focuses on helping families upsize in the suburbs of the GTA. A wife and mom of two children and two puppies, she is busy balancing work and home life.


Timestamps:‌ ‌

00:12  Meet Amanda Leach

03:12  Where to find networking opportunities

06:14  Following up

10:18  Active listening tips

13:23  Introverts & the socially anxious

16:47  Arlene Dickinson & Grade 2 stories

21:39  Amanda’s brand-building results

26:40  Your action item

32:43  Quick-fire questions

33:34  Outro

 

Links mentioned:‌ ‌

Amanda Leach

amandaleach.com 

Facebook: facebook.com/amandaleachrealestate 

Instagram: @amandaleachrealestate

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther / Amanda Leach Buzzsprout-15190859 Tue, 25 Jun 2024 00:00:00 -0400 2056 23 full false Let's Talk About Email Marketing Let's Talk About Email Marketing In a world where literally billions of people hop on Instagram every month, social media is an amazing tool for growing your audience, building your thought leadership, and selling your offers. But as crucial as social media is for modern biz owners, there’s a major downside that we need to talk about.

Here’s the thing: you do NOT own your social media space. At any moment, your fave platform could have an outage that lasts for hours - or even days. If you want a channel that will always be under your control, you need to start building (and selling to) your email list, too. 

 

Find the idea of email marketing intimidating? Don’t worry - I got you! In this short and sweet episode of Marketing Sucks, you’ll find five easy and effective email strategies that will help you start strong!


Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How to organize and segment your list to maximize the value you deliver
  • How to write subject lines that stand out and get clicked (and gather the evidence through A/B testing)
  • How to give your audience exactly what they want and expect from you, every time!


Please rate, review, and subscribe!


Timestamps:‌ ‌

00:12  Intro

02:18  Start with an audit

03:53  Segmentation

07:05  Subject lines

10:29  Providing value

12:25  Optimize for mobile

14:20  CTAs

16:00  Your action item

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> In a world where literally billions of people hop on Instagram every month, social media is an amazing tool for growing your audience, building your thought leadership, and selling your offers. But as crucial as social media is for modern biz owners, there’s a major downside that we need to talk about.

Here’s the thing: you do NOT own your social media space. At any moment, your fave platform could have an outage that lasts for hours - or even days. If you want a channel that will always be under your control, you need to start building (and selling to) your email list, too. 

 

Find the idea of email marketing intimidating? Don’t worry - I got you! In this short and sweet episode of Marketing Sucks, you’ll find five easy and effective email strategies that will help you start strong!


Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How to organize and segment your list to maximize the value you deliver
  • How to write subject lines that stand out and get clicked (and gather the evidence through A/B testing)
  • How to give your audience exactly what they want and expect from you, every time!


Please rate, review, and subscribe!


Timestamps:‌ ‌

00:12  Intro

02:18  Start with an audit

03:53  Segmentation

07:05  Subject lines

10:29  Providing value

12:25  Optimize for mobile

14:20  CTAs

16:00  Your action item

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-15190847 Tue, 18 Jun 2024 00:00:00 -0400 1064 22 full false Let's Put Our Best Selves Out There with Natacha Pennycooke Let's Put Our Best Selves Out There with Natacha Pennycooke Being a female biz owner is like playing the entrepreneurship game on hard mode. Not only are we expected to juggle work and home in ways that men aren’t, we tend to put more pressure on ourselves in both arenas. And when we’re not our best selves, it can be REALLY freaking hard to Do It All™. 


In this episode of Marketing Sucks, I sit down with the amazing therapist and mindset shift coach Natacha Pennycooke to talk about entrepreneurship, boundaries, wellness, and whether “finding balance” is a real thing. This super-juicy conversation explores how to identify what you truly need to have the life you want, how to give yourself permission to prioritize yourself - and how to actually make it happen!

 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How to communicate your needs to others clearly and effectively
  • Where to find a healthy support system in your 30s, 40s, and 50s
  • How to create a supportive, human-first culture in your business


Please rate, review, and subscribe!

 

Guest bio: Natacha Pennycooke is a leader in workplace mental health, equity education, and psychological safety, a Mindset Coach, and an award-winning psychotherapist. With over 13 years of experience, she is CEO of Natacha Pennycooke Psychotherapy, a flourishing anti-oppressive, healing-focused, and trauma-informed private group practice.


Timestamps:‌ ‌

00:13  Meet Natacha Pennycooke

03:50  Mental health at work

05:38  Building a healthy work culture

08:19  Giving permission & scheduling self care

12:02  List-making & delegation

14:42  Support systems & communication

18:45  Envisioning & acting on your future

21:56  Fear zone v. growth zone

24:42  Social media strategies for mental health

29:24  Your action item

30:28  Quick-fire questions

32:17  Outro

 

Links mentioned:‌

Natacha Pennycooke

natachapennycooke.com

theacceleratedleader.com

Instagram: @natachapennycooke.therapy, @natachapennycooke.ceo

Mental Health at Work

hbr.org/2021/10/its-a-new-era-for-mental-health-at-work

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Being a female biz owner is like playing the entrepreneurship game on hard mode. Not only are we expected to juggle work and home in ways that men aren’t, we tend to put more pressure on ourselves in both arenas. And when we’re not our best selves, it can be REALLY freaking hard to Do It All™. 


In this episode of Marketing Sucks, I sit down with the amazing therapist and mindset shift coach Natacha Pennycooke to talk about entrepreneurship, boundaries, wellness, and whether “finding balance” is a real thing. This super-juicy conversation explores how to identify what you truly need to have the life you want, how to give yourself permission to prioritize yourself - and how to actually make it happen!

 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How to communicate your needs to others clearly and effectively
  • Where to find a healthy support system in your 30s, 40s, and 50s
  • How to create a supportive, human-first culture in your business


Please rate, review, and subscribe!

 

Guest bio: Natacha Pennycooke is a leader in workplace mental health, equity education, and psychological safety, a Mindset Coach, and an award-winning psychotherapist. With over 13 years of experience, she is CEO of Natacha Pennycooke Psychotherapy, a flourishing anti-oppressive, healing-focused, and trauma-informed private group practice.


Timestamps:‌ ‌

00:13  Meet Natacha Pennycooke

03:50  Mental health at work

05:38  Building a healthy work culture

08:19  Giving permission & scheduling self care

12:02  List-making & delegation

14:42  Support systems & communication

18:45  Envisioning & acting on your future

21:56  Fear zone v. growth zone

24:42  Social media strategies for mental health

29:24  Your action item

30:28  Quick-fire questions

32:17  Outro

 

Links mentioned:‌

Natacha Pennycooke

natachapennycooke.com

theacceleratedleader.com

Instagram: @natachapennycooke.therapy, @natachapennycooke.ceo

Mental Health at Work

hbr.org/2021/10/its-a-new-era-for-mental-health-at-work

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther / Natacha Pennycooke Buzzsprout-15190828 Tue, 11 Jun 2024 00:00:00 -0400 2004 21 full false Let's Talk About B-Roll Let's Talk About B-Roll When it comes to video, you probably spend a lot of time thinking about how you’re going to deliver your message. But when you get creative with b-roll, you can communicate a lot without saying a single word.


B-roll footage tells a story without the use of dialogue or text. When you see Reels set to the latest hit single showing people having a blast at a hot-ticket conference, giving a product demo, or offering a behind-the-scenes look into their creative process or morning work-out, you’re looking at b-roll. Yup, those sun-soaked vacation shots also count!


B-roll is great for breaking up long, monotonous shots of video and keeping an audience awake and interested, but it’s also fantastic for telling an impactful story in a really short amount of time — all it takes is a little editing magic! In this episode of Marketing Sucks, you’ll discover everything you need to know about using b-roll to keep your content fresh, dynamic, and engaging.

 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • 5 main types of b-roll footage and how to use them effectively
  • Why you may already be sitting on a total goldmine of b-roll footage 
  • 5 types of shots to capture, how they work, and when you should use them


Please rate, review, and subscribe!


Timestamps:‌ ‌

00:12  Intro

00:51  What is b-roll footage?

01:49 Atmospheric b-roll

02:56  Undirected b-roll

03:54  Archival b-roll  

05:01  Visual detail b-roll

06:20  Storytelling b-roll

06:58  Wide-angle shots

07:46  Medium shots

08:21  Close-up shots

09:25  Over-the-shoulder view

10:07  Tracking shots

11:02  Checklist

12:15  Your action item

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> When it comes to video, you probably spend a lot of time thinking about how you’re going to deliver your message. But when you get creative with b-roll, you can communicate a lot without saying a single word.


B-roll footage tells a story without the use of dialogue or text. When you see Reels set to the latest hit single showing people having a blast at a hot-ticket conference, giving a product demo, or offering a behind-the-scenes look into their creative process or morning work-out, you’re looking at b-roll. Yup, those sun-soaked vacation shots also count!


B-roll is great for breaking up long, monotonous shots of video and keeping an audience awake and interested, but it’s also fantastic for telling an impactful story in a really short amount of time — all it takes is a little editing magic! In this episode of Marketing Sucks, you’ll discover everything you need to know about using b-roll to keep your content fresh, dynamic, and engaging.

 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • 5 main types of b-roll footage and how to use them effectively
  • Why you may already be sitting on a total goldmine of b-roll footage 
  • 5 types of shots to capture, how they work, and when you should use them


Please rate, review, and subscribe!


Timestamps:‌ ‌

00:12  Intro

00:51  What is b-roll footage?

01:49 Atmospheric b-roll

02:56  Undirected b-roll

03:54  Archival b-roll  

05:01  Visual detail b-roll

06:20  Storytelling b-roll

06:58  Wide-angle shots

07:46  Medium shots

08:21  Close-up shots

09:25  Over-the-shoulder view

10:07  Tracking shots

11:02  Checklist

12:15  Your action item

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-15024337 Tue, 04 Jun 2024 00:00:00 -0400 807 20 full false Let's Own Your Niche + Build a Course with Megan Walker Let's Own Your Niche + Build a Course with Megan Walker To niche or not to niche? A lot of biz owners and course creators resist the idea of really niching down. But the more you tailor your offer and marketing to a carefully chosen niche, the more they’re going to check the boxes for those people who need you the most.

 

In this episode of Marketing Sucks, I chat with the incredible Megan Walker, a health and medical marketing expert who helps her clinician clients create killer healthcare courses. Over the last two decades, Megan has become a legit master of evolution and reinvention — and she has a TON of juicy insights to share when it comes to owning your niche!

  

Join us as we go deep into the nitty-gritty of developing a course, including what you need to consider BEFORE you get started. If building a program is on your to-do list, then you’re definitely in the right place!


Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • The biggest things that people forget to include in their programs (and why you need them!)
  • How to identify the niches and program ideas that will likely have the highest ROI 
  • Whether it’s better to drip-feed course content or have it available all at once


Please rate, review, and subscribe!

 

Guest bio: Megan Walker is a health and medical marketing expert with over 25 years' experience. Her big focus is teaching clinicians how to develop healthcare courses that create time and financial freedom while helping more people improve their health.


Timestamps:‌ ‌

00:13  Intro

00:55  Meet Megan Walker

02:19  Megan’s business

04:41  Finding your niche

07:12  Gauging interest

11:24  What to include in your program

16:44  Improving your program

19:07  Drip feed or all-at-once?

21:04  Favourite tech

26:03  AI

31:12  Your action item

35:25  Quick-fire questions

37:13  Outro

 

Links mentioned:‌ ‌

Megan Walker

meganwalker.com 

meganwalker.com/bot 

meganwalker.com/10waystosave 

Instagram: @meganwalkermarketsavvy

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> To niche or not to niche? A lot of biz owners and course creators resist the idea of really niching down. But the more you tailor your offer and marketing to a carefully chosen niche, the more they’re going to check the boxes for those people who need you the most.

 

In this episode of Marketing Sucks, I chat with the incredible Megan Walker, a health and medical marketing expert who helps her clinician clients create killer healthcare courses. Over the last two decades, Megan has become a legit master of evolution and reinvention — and she has a TON of juicy insights to share when it comes to owning your niche!

  

Join us as we go deep into the nitty-gritty of developing a course, including what you need to consider BEFORE you get started. If building a program is on your to-do list, then you’re definitely in the right place!


Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • The biggest things that people forget to include in their programs (and why you need them!)
  • How to identify the niches and program ideas that will likely have the highest ROI 
  • Whether it’s better to drip-feed course content or have it available all at once


Please rate, review, and subscribe!

 

Guest bio: Megan Walker is a health and medical marketing expert with over 25 years' experience. Her big focus is teaching clinicians how to develop healthcare courses that create time and financial freedom while helping more people improve their health.


Timestamps:‌ ‌

00:13  Intro

00:55  Meet Megan Walker

02:19  Megan’s business

04:41  Finding your niche

07:12  Gauging interest

11:24  What to include in your program

16:44  Improving your program

19:07  Drip feed or all-at-once?

21:04  Favourite tech

26:03  AI

31:12  Your action item

35:25  Quick-fire questions

37:13  Outro

 

Links mentioned:‌ ‌

Megan Walker

meganwalker.com 

meganwalker.com/bot 

meganwalker.com/10waystosave 

Instagram: @meganwalkermarketsavvy

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther / Megan Walker Buzzsprout-15024333 Tue, 28 May 2024 00:00:00 -0400 2317 19 full false Let's Talk About Showing Up When Life Gets Hard Let's Talk About Showing Up When Life Gets Hard Here’s the thing about growing a business: you need to just get up and do the damn thing… even on those days when life feels hard. If you sometimes struggle to find the motivation to make your moves, you’re not alone. Literally no one has their sh*t together all the time — not even the shiny business gurus posting branded Reels daily. 


But when grief enters the picture, doing the damn thing can sometimes feel impossible.


Grief is a super-intense human experience that impacts all areas of our lives. Even if you’re head-over-heels for the work that you do, grief can make it hard to even respond to your emails, let alone create content or continue a launch.


This week’s episode of Marketing Sucks explores how we can still show up in a healthy way when life feels very, VERY hard — while giving ourselves the grace and patience that we deserve.

  

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • 8 things that have helped me keep showing up even when things get really rough
  • Why you don’t need to fake a smile for your audience (in fact, it can be better NOT to) 
  • How to set up necessary boundaries when you need to take a pause


Please rate, review, and subscribe!


Timestamps:‌ ‌

00:12  Intro

04:05  Share your experience 

05:24  Take a break

06:00  Schedule content

07:09  Delegating responsibilities

08:54  Limiting engagement

10:12  Lean on your support systems

11:10  Focus on meaningful content

12:10  Make yourself a priority

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Here’s the thing about growing a business: you need to just get up and do the damn thing… even on those days when life feels hard. If you sometimes struggle to find the motivation to make your moves, you’re not alone. Literally no one has their sh*t together all the time — not even the shiny business gurus posting branded Reels daily. 


But when grief enters the picture, doing the damn thing can sometimes feel impossible.


Grief is a super-intense human experience that impacts all areas of our lives. Even if you’re head-over-heels for the work that you do, grief can make it hard to even respond to your emails, let alone create content or continue a launch.


This week’s episode of Marketing Sucks explores how we can still show up in a healthy way when life feels very, VERY hard — while giving ourselves the grace and patience that we deserve.

  

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • 8 things that have helped me keep showing up even when things get really rough
  • Why you don’t need to fake a smile for your audience (in fact, it can be better NOT to) 
  • How to set up necessary boundaries when you need to take a pause


Please rate, review, and subscribe!


Timestamps:‌ ‌

00:12  Intro

04:05  Share your experience 

05:24  Take a break

06:00  Schedule content

07:09  Delegating responsibilities

08:54  Limiting engagement

10:12  Lean on your support systems

11:10  Focus on meaningful content

12:10  Make yourself a priority

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-15024324 Tue, 21 May 2024 00:00:00 -0400 868 18 full false Let's Get Real About Women Entrepreneurship with Natalya Sebastian Let's Get Real About Women Entrepreneurship with Natalya Sebastian Have you ever followed a biz owner for years, loved their content, and finally started working with them… only to find that their offline personality is totally disconnected from the way they show up online? Yikes. It can feel like a Twilight Zone moment (and maybe even make you wonder what else they’ve been faking).


In this episode of Marketing Sucks, I sit down with Natalya Sebastian, creator of the super-popular PilatesBodyWorkout platform, to talk about how to keep it REAL (and sustainable) on your socials.


Natalya has built an incredible business that allows her to live a fabulous life overseas. Tune in as we dig into how her authenticity helped her grow her audience, her biggest business mistakes and lessons, and what to do when the haters and trolls start coming out of the woodwork.

 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • The hidden areas where you may be wasting money in your business
  • Why “good” content isn’t dependent on getting a gajillion likes (and how reaching ONE person can make all the difference)
  • Why women need to support other women — and why you should go ahead and pull off that audacious DM slide


Please rate, review, and subscribe!

 

Guest bio: Natalya Sebastian is a Pilates Transformation coach with over 20 years experience. She is a mom of two, an entrepreneur, and the creator of PilatesBodyWorkout.


Timestamps:‌ ‌

00:12  Intro

01:25  Meet Natalya Sebastian

05:04  Do you even need a website?

08:48  Building a social media following

11:46  Keep it authentic & consistent

13:50  Stop counting likes & followers

17:41  Don’t sweat the Stories

18:31  Dealing with haters

21:34  Women supporting women

30:01  Control what you can  

32:57  How we manage

41:36  Maybe it’s not about YOU

44:59  Show up even in the sh*tty

46:29  Your action item

47:30  Quick-fire questions

00:00  Outro

 

Links mentioned:‌ ‌

Natalya Sebastian

pilatesbodyworkout.com

Instagram: @pilatesbodyworkout

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Have you ever followed a biz owner for years, loved their content, and finally started working with them… only to find that their offline personality is totally disconnected from the way they show up online? Yikes. It can feel like a Twilight Zone moment (and maybe even make you wonder what else they’ve been faking).


In this episode of Marketing Sucks, I sit down with Natalya Sebastian, creator of the super-popular PilatesBodyWorkout platform, to talk about how to keep it REAL (and sustainable) on your socials.


Natalya has built an incredible business that allows her to live a fabulous life overseas. Tune in as we dig into how her authenticity helped her grow her audience, her biggest business mistakes and lessons, and what to do when the haters and trolls start coming out of the woodwork.

 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • The hidden areas where you may be wasting money in your business
  • Why “good” content isn’t dependent on getting a gajillion likes (and how reaching ONE person can make all the difference)
  • Why women need to support other women — and why you should go ahead and pull off that audacious DM slide


Please rate, review, and subscribe!

 

Guest bio: Natalya Sebastian is a Pilates Transformation coach with over 20 years experience. She is a mom of two, an entrepreneur, and the creator of PilatesBodyWorkout.


Timestamps:‌ ‌

00:12  Intro

01:25  Meet Natalya Sebastian

05:04  Do you even need a website?

08:48  Building a social media following

11:46  Keep it authentic & consistent

13:50  Stop counting likes & followers

17:41  Don’t sweat the Stories

18:31  Dealing with haters

21:34  Women supporting women

30:01  Control what you can  

32:57  How we manage

41:36  Maybe it’s not about YOU

44:59  Show up even in the sh*tty

46:29  Your action item

47:30  Quick-fire questions

00:00  Outro

 

Links mentioned:‌ ‌

Natalya Sebastian

pilatesbodyworkout.com

Instagram: @pilatesbodyworkout

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther / Natalya Sebastian Buzzsprout-15024319 Tue, 14 May 2024 00:00:00 -0400 3005 17 full false Let's Talk about Your Client Journey Let's Talk about Your Client Journey How do you turn a total stranger into your latest happy customer? You meet them where they are in the customer journey… and give them exactly what they need in order to keep moving through it. 


This episode of Marketing Sucks is all about the five stages of the customer journey —  from ‘totally unaware’ to ‘pulling out the credit card’ — and how to let your potential customers know who you are, what you do, why you do it, and why they need you, without leaving them confused, skeptical, lost, or bored.


Tune in for a ton of juicy tips that will help you tailor your content throughout your website and socials, so you can connect with your audience no matter which stage they’re at!

 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How to keep people on your page and engaged as they learn about your brand
  • The most effective ways to leverage testimonials and user-generated content to get people ready to buy
  • How to create a sense of urgency (without being sleazy or slimy!)


Please rate, review, and subscribe!


Timestamps:‌ ‌

00:11  Intro

00:50  The Unaware stage

02:45  The Problem-Aware stage

03:50  The Solution-Aware stage 

05:41  The Product-Aware stage

06:52  The Ready-to-Buy stage

08:50  Recap

09:37  Your action item

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> How do you turn a total stranger into your latest happy customer? You meet them where they are in the customer journey… and give them exactly what they need in order to keep moving through it. 


This episode of Marketing Sucks is all about the five stages of the customer journey —  from ‘totally unaware’ to ‘pulling out the credit card’ — and how to let your potential customers know who you are, what you do, why you do it, and why they need you, without leaving them confused, skeptical, lost, or bored.


Tune in for a ton of juicy tips that will help you tailor your content throughout your website and socials, so you can connect with your audience no matter which stage they’re at!

 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How to keep people on your page and engaged as they learn about your brand
  • The most effective ways to leverage testimonials and user-generated content to get people ready to buy
  • How to create a sense of urgency (without being sleazy or slimy!)


Please rate, review, and subscribe!


Timestamps:‌ ‌

00:11  Intro

00:50  The Unaware stage

02:45  The Problem-Aware stage

03:50  The Solution-Aware stage 

05:41  The Product-Aware stage

06:52  The Ready-to-Buy stage

08:50  Recap

09:37  Your action item

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-14815396 Tue, 07 May 2024 00:00:00 -0400 662 16 full false Here's Your Ultimate Reels Checklist Here's Your Ultimate Reels Checklist Maybe you’re at the point where you feel good about the Reels that you’re posting… but how much time do you sink into creating them? If you’re spending half a day putting together a one-minute video, you’re not getting your best ROI. Even worse: spending hours making a Reel and then second-guessing yourself out of posting it at all! 


Let’s make your next batch of Reels your best batch. In this episode of Marketing Sucks, I walk you through my Ultimate Reels Checklist. Tune in to discover my no-frills guide to optimized, effective, and aligned video creation. 


Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How we waste our time when it comes to video creation — and why you should stick to a 3-take limit
  • A step-by-step guide to choosing your best topics (and how to approach them)
  • A sneaky, time-saving wardrobe hack for batch Reel recording


Please rate, review, and subscribe!

 

Timestamps:‌ ‌

00:11  Intro

01:15   Organizing your time

02:52  Topics, sub-topics & hooks

04:47  Set, lighting & outfits

05:33  Don’t overthink it

07:04  Your action item

 

Links mentioned:‌ ‌

Ultimate Reels checklist

Marketing Sucks #13: You Can Get Better At Your Hooks 

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Maybe you’re at the point where you feel good about the Reels that you’re posting… but how much time do you sink into creating them? If you’re spending half a day putting together a one-minute video, you’re not getting your best ROI. Even worse: spending hours making a Reel and then second-guessing yourself out of posting it at all! 


Let’s make your next batch of Reels your best batch. In this episode of Marketing Sucks, I walk you through my Ultimate Reels Checklist. Tune in to discover my no-frills guide to optimized, effective, and aligned video creation. 


Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How we waste our time when it comes to video creation — and why you should stick to a 3-take limit
  • A step-by-step guide to choosing your best topics (and how to approach them)
  • A sneaky, time-saving wardrobe hack for batch Reel recording


Please rate, review, and subscribe!

 

Timestamps:‌ ‌

00:11  Intro

01:15   Organizing your time

02:52  Topics, sub-topics & hooks

04:47  Set, lighting & outfits

05:33  Don’t overthink it

07:04  Your action item

 

Links mentioned:‌ ‌

Ultimate Reels checklist

Marketing Sucks #13: You Can Get Better At Your Hooks 

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-14815385 Tue, 30 Apr 2024 00:00:00 -0400 493 15 full false Let's Get Your Content Out There with Dori Adams Let's Get Your Content Out There with Dori Adams Dori Adams is a former advertising creative, a brilliant storyteller, and the owner of one of the coolest businesses I’ve come across recently. Her shutterb platform connects business owners and event planners to a community of affordable smartphone camera creators (aka shutterbz) available to capture their events — absolutely genius!


As a former corporate marketer who worked on multi-million-dollar TV spots for giant brands like Labatt, Dori had to switch up her thinking when it came to serving small businesses in the world of digital marketing. In this episode, we dig into the surprises that popped up during the start-up stage, her big business model pivot, and why you may want to hire a shutterb for your next event!

 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • What Dori took from her corporate ad experience when building her biz (and what she left behind)
  • How she evolves shutterb’s packages to reflect current video content trends 
  • The wounds you can collect while in a male-dominated industry — and how to recover once you leave


Please rate, review, and subscribe!

 

Guest bio: Dori Adams brings a visionary leadership approach that is propelling shutterb into culture. With 15 years experience in advertising, Dori is creating a brand, culture, and community centred around storytelling through content.


Timestamps:‌ ‌

00:11  Intro & meet Dori Adams

03:26  shutterb creators

06:49  Traditional v. digital marketing

09:17  Launching shutterb

11:11  Prioritizing joy, not fear

15:04  Start-up surprises & pivots

19:33  Evolving offers & bottlenecking

23:41  Male-dominated industry recovery

25:09  Say what you want

29:43  What’s missing in content

33:20  Your action item

35:46  Quick-fire questions

 

Links mentioned:‌ ‌

shutterb.co 

Instagram: @shutterb.co

You’re Excited, Not Nervous. You Just Keep Telling Yourself That by Melissa Dahl 

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Dori Adams is a former advertising creative, a brilliant storyteller, and the owner of one of the coolest businesses I’ve come across recently. Her shutterb platform connects business owners and event planners to a community of affordable smartphone camera creators (aka shutterbz) available to capture their events — absolutely genius!


As a former corporate marketer who worked on multi-million-dollar TV spots for giant brands like Labatt, Dori had to switch up her thinking when it came to serving small businesses in the world of digital marketing. In this episode, we dig into the surprises that popped up during the start-up stage, her big business model pivot, and why you may want to hire a shutterb for your next event!

 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • What Dori took from her corporate ad experience when building her biz (and what she left behind)
  • How she evolves shutterb’s packages to reflect current video content trends 
  • The wounds you can collect while in a male-dominated industry — and how to recover once you leave


Please rate, review, and subscribe!

 

Guest bio: Dori Adams brings a visionary leadership approach that is propelling shutterb into culture. With 15 years experience in advertising, Dori is creating a brand, culture, and community centred around storytelling through content.


Timestamps:‌ ‌

00:11  Intro & meet Dori Adams

03:26  shutterb creators

06:49  Traditional v. digital marketing

09:17  Launching shutterb

11:11  Prioritizing joy, not fear

15:04  Start-up surprises & pivots

19:33  Evolving offers & bottlenecking

23:41  Male-dominated industry recovery

25:09  Say what you want

29:43  What’s missing in content

33:20  Your action item

35:46  Quick-fire questions

 

Links mentioned:‌ ‌

shutterb.co 

Instagram: @shutterb.co

You’re Excited, Not Nervous. You Just Keep Telling Yourself That by Melissa Dahl 

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther / Dori Adams Buzzsprout-14815369 Tue, 23 Apr 2024 00:00:00 -0400 2242 14 full false You Can Get Better At Your Hooks You Can Get Better At Your Hooks In a world where everyone is completely addicted to scrolling, how do you stand out on the feed and grab their attention? By pulling them in with a killer hook.


A great hook can get eyes on your Reel, get your email opened, or boost the stats on any other type of content you create. The problem? Creating hooks may be one of the hardest parts of marketing! They need to grab attention, but shouldn’t be too click-baity. They need to be short and snappy, but still make people curious. They need to be relevant and entertaining. And if it doesn’t make your audience want to engage in the conversation, it’s just not a good hook.

 

In this episode of Marketing Sucks, I reveal how you can get better at coming up with fresh hooks that align with your brand and connect with your audience!

   

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • Exactly what a hook does and why you need them in your content
  • The benefits of creating your own personal hook style (and how to do it)
  • What makes a GREAT hook — and 3 ways to know when you’ve nailed one!

Links mentioned:‌ ‌
50 Hooks Freebie: https://grindsocialmedia.mykajabi.com/50hooks

Please rate, review, and subscribe!


Timestamps:‌ ‌

00:11  Intro

00:46  What is a hook?

01:45  Effective hooks  

02:36  Grab attention & spark curiosity

03:59  Connection & reach

04:54  Nailed it!  

08:14  Your action item

00:00  Outro

 



—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> In a world where everyone is completely addicted to scrolling, how do you stand out on the feed and grab their attention? By pulling them in with a killer hook.


A great hook can get eyes on your Reel, get your email opened, or boost the stats on any other type of content you create. The problem? Creating hooks may be one of the hardest parts of marketing! They need to grab attention, but shouldn’t be too click-baity. They need to be short and snappy, but still make people curious. They need to be relevant and entertaining. And if it doesn’t make your audience want to engage in the conversation, it’s just not a good hook.

 

In this episode of Marketing Sucks, I reveal how you can get better at coming up with fresh hooks that align with your brand and connect with your audience!

   

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • Exactly what a hook does and why you need them in your content
  • The benefits of creating your own personal hook style (and how to do it)
  • What makes a GREAT hook — and 3 ways to know when you’ve nailed one!

Links mentioned:‌ ‌
50 Hooks Freebie: https://grindsocialmedia.mykajabi.com/50hooks

Please rate, review, and subscribe!


Timestamps:‌ ‌

00:11  Intro

00:46  What is a hook?

01:45  Effective hooks  

02:36  Grab attention & spark curiosity

03:59  Connection & reach

04:54  Nailed it!  

08:14  Your action item

00:00  Outro

 



—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-14815357 Tue, 16 Apr 2024 00:00:00 -0400 574 13 full false Let's Talk About Client Relationships with Fran Murray Let's Talk About Client Relationships with Fran Murray There’s nothing better than having a customer who gets you, loves what you do, and wants the world to know it. Once you have them, you don’t want to let them go — so, how do you build strong client relationships with real staying power? 


My guest for this episode of Marketing Sucks is a total genius at nurturing customer relationships — and she’s built a thriving business dedicated to helping her clients do just that! Fran Murray is the amazing founder and CEO of Fran Murray Co., a boutique gifting agency that champions female and BIPOC product-based businesses.


During this conversation, we talk about why smart businesses go beyond phone calls and thank-you notes, the big lightbulb moments that totally shifted her business model, and how she’s expanding the reach and prestige of small product businesses.

 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How the fine art of strategic gifting contributes to long-term biz relationships and referrals 
  • How to curate your client’s feelings as they open your gift box (no matter what it contains!)
  • What Fran looks for when sourcing vendors — and why her application process is so strict


Please rate, review, and subscribe!

 

Guest bio: Fran is a Food Network competitor, author, mom of four, as well as Founder & CEO of Fran Murray Co., a Canadian profit-philanthropic luxury gifting agency that helps high-ticket, service-based businesses nurture key relationships and support small businesses through relationships-based gifting strategies. Her dual mission is to bridge the revenue gap in female and BIPOC product-based small businesses while revolutionizing business practices from transactional to relational, creating lasting impact.


Timestamps:‌ ‌

00:12  Intro

02:31  Meet Fran Murray

04:46  Bread-crumb moments

10:57  Sourcing new vendors

13:09  Strategic gifting with Fran

19:07  Curating feelings & experiences

23:14  Gifting = marketing

27:05  Authentic & memorable gifting

29:07  Less transactional, more relational

32:51  Your action item

36:12  Quick-fire questions

40:22  Outro


Links mentioned:‌ ‌

Fran Murray

franmurray.co 

Instagram: @franmurray.co 

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> There’s nothing better than having a customer who gets you, loves what you do, and wants the world to know it. Once you have them, you don’t want to let them go — so, how do you build strong client relationships with real staying power? 


My guest for this episode of Marketing Sucks is a total genius at nurturing customer relationships — and she’s built a thriving business dedicated to helping her clients do just that! Fran Murray is the amazing founder and CEO of Fran Murray Co., a boutique gifting agency that champions female and BIPOC product-based businesses.


During this conversation, we talk about why smart businesses go beyond phone calls and thank-you notes, the big lightbulb moments that totally shifted her business model, and how she’s expanding the reach and prestige of small product businesses.

 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How the fine art of strategic gifting contributes to long-term biz relationships and referrals 
  • How to curate your client’s feelings as they open your gift box (no matter what it contains!)
  • What Fran looks for when sourcing vendors — and why her application process is so strict


Please rate, review, and subscribe!

 

Guest bio: Fran is a Food Network competitor, author, mom of four, as well as Founder & CEO of Fran Murray Co., a Canadian profit-philanthropic luxury gifting agency that helps high-ticket, service-based businesses nurture key relationships and support small businesses through relationships-based gifting strategies. Her dual mission is to bridge the revenue gap in female and BIPOC product-based small businesses while revolutionizing business practices from transactional to relational, creating lasting impact.


Timestamps:‌ ‌

00:12  Intro

02:31  Meet Fran Murray

04:46  Bread-crumb moments

10:57  Sourcing new vendors

13:09  Strategic gifting with Fran

19:07  Curating feelings & experiences

23:14  Gifting = marketing

27:05  Authentic & memorable gifting

29:07  Less transactional, more relational

32:51  Your action item

36:12  Quick-fire questions

40:22  Outro


Links mentioned:‌ ‌

Fran Murray

franmurray.co 

Instagram: @franmurray.co 

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther / Fran Murray Buzzsprout-14815314 Tue, 09 Apr 2024 00:00:00 -0400 2477 12 full false Let's Build Confidence Together Let's Build Confidence Together Real talk: showing up online is scary. It just IS. Hitting record on a Reel or going Live can bring up all kinds of insecurities and take your imposter syndrome from 0-100 in no time. But showing up authentically, warts and all, is the best way to build a powerful connection with your audience. If you’re hiding behind stock photos and playing it safe, your dream clients are less likely to find you relatable or want to work with you.

 

In this short’n’sweet episode of Marketing Sucks, I share five tips that will help you build up your confidence and get more comfortable with being visible, so you can start doing the damn thing and showing up for your audience, both online and offline. Bonus: you may actually start having fun with your marketing (seriously!).

  

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How to build your best biz support circle and what to look for in these relationships
  • Why you need to stop paying attention to what everyone else is doing
  • How to set goals that actually make sense for your schedule (and start building connections in just 1 minute per week!)


Please rate, review, and subscribe!


Timestamps:‌ ‌

00:11  Intro

01:10  Confidence & taking up space

03:47  Surround yourself with positive relationships

06:04  Set your goals

08:23  Embrace your authentic self

12:06  Limit your content consumption

13:46  Practice, experiment & have fun  

17:27  Your action item

18:22  Outro

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Real talk: showing up online is scary. It just IS. Hitting record on a Reel or going Live can bring up all kinds of insecurities and take your imposter syndrome from 0-100 in no time. But showing up authentically, warts and all, is the best way to build a powerful connection with your audience. If you’re hiding behind stock photos and playing it safe, your dream clients are less likely to find you relatable or want to work with you.

 

In this short’n’sweet episode of Marketing Sucks, I share five tips that will help you build up your confidence and get more comfortable with being visible, so you can start doing the damn thing and showing up for your audience, both online and offline. Bonus: you may actually start having fun with your marketing (seriously!).

  

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How to build your best biz support circle and what to look for in these relationships
  • Why you need to stop paying attention to what everyone else is doing
  • How to set goals that actually make sense for your schedule (and start building connections in just 1 minute per week!)


Please rate, review, and subscribe!


Timestamps:‌ ‌

00:11  Intro

01:10  Confidence & taking up space

03:47  Surround yourself with positive relationships

06:04  Set your goals

08:23  Embrace your authentic self

12:06  Limit your content consumption

13:46  Practice, experiment & have fun  

17:27  Your action item

18:22  Outro

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-14638716 Tue, 02 Apr 2024 00:00:00 -0400 1141 full false Let's Get Your Products Sold with Heather Hird Let's Get Your Products Sold with Heather Hird If you run a product-based biz, you already know that most of the content out there is aimed at service businesses. Marketing a product requires a different approach and mindset, and it can be a LOT harder to track down real, actionable, needle-moving strategies. Product businesses need love too, and this episode of Marketing Sucks is packed with insights to help you get your goods into retail shops!

 

As the owner and founder of Alteration Consulting, my brilliant guest Heather Hird helps busy product entrepreneurs carve out their space in the market and get clear on their best path to growth. During this conversation, she shares some of her juiciest tips drawn from 15+ years of sales and biz strategy experience.


Listen now to learn the what, why, when, and how of claiming your space on the retail shelf, from building relationships with buyers to protecting your profit margins!

 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How to pitch your product to your top retailers, from big box stores to mom & pop boutiques
  • What you need to know BEFORE setting your wholesale pricing — and the #1 mistake product businesses make
  • When to start planning your seasonal launches and how to manage your inventory all year round


Please rate, review, and subscribe!

 

Guest bio: Heather is a business consultant with over 15 years of experience in sales, design, marketing, and business operations. She is the owner of Alteration Consulting where she guides emerging product brands to scale through diversifying sales channels, with a focus on retail and wholesale. With a focus on streamlining operations and relationship management, Heather helps brands create a solid foundation on which to build their revenue.


Timestamps:‌ ‌

00:12  Intro

01:17  Meet Heather Hird

03:21  Pitching your product to retailers

05:34  Follow-up process

10:07  When to plan seasonal launches

14:43  Working with influencers & collaborators

16:26  Setting your wholesale pricing

20:21  Inventory management

26:31  Your action item

27:24  Quick-fire questions & outro


Links mentioned:‌ ‌

Heather Hird

alterationconsulting.com/sales-momentum 

Instagram: @alterationconsulting 

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> If you run a product-based biz, you already know that most of the content out there is aimed at service businesses. Marketing a product requires a different approach and mindset, and it can be a LOT harder to track down real, actionable, needle-moving strategies. Product businesses need love too, and this episode of Marketing Sucks is packed with insights to help you get your goods into retail shops!

 

As the owner and founder of Alteration Consulting, my brilliant guest Heather Hird helps busy product entrepreneurs carve out their space in the market and get clear on their best path to growth. During this conversation, she shares some of her juiciest tips drawn from 15+ years of sales and biz strategy experience.


Listen now to learn the what, why, when, and how of claiming your space on the retail shelf, from building relationships with buyers to protecting your profit margins!

 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How to pitch your product to your top retailers, from big box stores to mom & pop boutiques
  • What you need to know BEFORE setting your wholesale pricing — and the #1 mistake product businesses make
  • When to start planning your seasonal launches and how to manage your inventory all year round


Please rate, review, and subscribe!

 

Guest bio: Heather is a business consultant with over 15 years of experience in sales, design, marketing, and business operations. She is the owner of Alteration Consulting where she guides emerging product brands to scale through diversifying sales channels, with a focus on retail and wholesale. With a focus on streamlining operations and relationship management, Heather helps brands create a solid foundation on which to build their revenue.


Timestamps:‌ ‌

00:12  Intro

01:17  Meet Heather Hird

03:21  Pitching your product to retailers

05:34  Follow-up process

10:07  When to plan seasonal launches

14:43  Working with influencers & collaborators

16:26  Setting your wholesale pricing

20:21  Inventory management

26:31  Your action item

27:24  Quick-fire questions & outro


Links mentioned:‌ ‌

Heather Hird

alterationconsulting.com/sales-momentum 

Instagram: @alterationconsulting 

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther / Heather Hird Buzzsprout-14638712 Tue, 26 Mar 2024 00:00:00 -0400 1790 10 full false Let's Talk About Engagement Metrics Let's Talk About Engagement Metrics Tired of spending hours making Reels that no one seems to watch, let alone comment on? Frustrated by a lack of likes on posts that tick literally every box of your dream clients’ pain points? While Instagram can be an extremely valuable tool in your marketing kit, it can also drive you crazy when the response you get doesn't align with the effort you put in.

 

This episode of Marketing Sucks is all about Instagram engagement: what it means, why you may be missing out, and how to fix it!

 

Listen now to learn how to decode your metrics and use those insights to grow online and hit your marketing goals, whether that means selling out your program, filling up your webinar, growing your list, or just building brand awareness.

 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • 6 engagement metrics you should be watching and why these numbers may be low
  • How to audit and optimize your Instagram profile
  • How to get the conversation started in the comments (with a real-life example that just may get me cancelled!)


Do you literally want to crawl inside a hole and hide forever when it comes to showing up in front of your audience — and want to build the confidence to just do the damn thing? 


OPENING IN APRIL 2024: The Social-lite Haus is where women gather to take their thought leadership and actually put it online. It's not just about marketing training; it's about cultivating unshakeable confidence and fostering accountability with a community cheering you on every step of the way. Apply today: https://grindsocialmedia.mykajabi.com/sociallite_haus 


Timestamps:‌ ‌

00:11  Intro

02:04  Bio, links & highlights

05:23  Likes

06:38  Comments

09:31  Shares

10:48  Saves

12:00  Views

14:00  Sales

15:02  Your action item

16:27  Outro

Links mentioned:‌ ‌

Jizzy Jewelry TikTok: @amandaldbooth (warning: NSFW)

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Tired of spending hours making Reels that no one seems to watch, let alone comment on? Frustrated by a lack of likes on posts that tick literally every box of your dream clients’ pain points? While Instagram can be an extremely valuable tool in your marketing kit, it can also drive you crazy when the response you get doesn't align with the effort you put in.

 

This episode of Marketing Sucks is all about Instagram engagement: what it means, why you may be missing out, and how to fix it!

 

Listen now to learn how to decode your metrics and use those insights to grow online and hit your marketing goals, whether that means selling out your program, filling up your webinar, growing your list, or just building brand awareness.

 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • 6 engagement metrics you should be watching and why these numbers may be low
  • How to audit and optimize your Instagram profile
  • How to get the conversation started in the comments (with a real-life example that just may get me cancelled!)


Do you literally want to crawl inside a hole and hide forever when it comes to showing up in front of your audience — and want to build the confidence to just do the damn thing? 


OPENING IN APRIL 2024: The Social-lite Haus is where women gather to take their thought leadership and actually put it online. It's not just about marketing training; it's about cultivating unshakeable confidence and fostering accountability with a community cheering you on every step of the way. Apply today: https://grindsocialmedia.mykajabi.com/sociallite_haus 


Timestamps:‌ ‌

00:11  Intro

02:04  Bio, links & highlights

05:23  Likes

06:38  Comments

09:31  Shares

10:48  Saves

12:00  Views

14:00  Sales

15:02  Your action item

16:27  Outro

Links mentioned:‌ ‌

Jizzy Jewelry TikTok: @amandaldbooth (warning: NSFW)

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-14638698 Tue, 19 Mar 2024 00:00:00 -0400 1035 9 full false Let's Get You Published with Sabrina Greer Let's Get You Published with Sabrina Greer Do you have a book idea floating around in your head… or maybe a full-on manuscript hidden away on your laptop? What’s keeping you from getting it out into the world? If the answer is fear, you’re not alone. The idea of publishing can be legit terrifying, especially if you’re sharing your personal story —but it’s your vulnerability that can create the biggest impact for your biz!


In this episode of Marketing Sucks, I sit down with the amazing Sabrina Greer. Sabrina is not only a bestselling author, she’s also the CEO of fEMPOWER Publications Inc., a full-service book publishing concierge for badass female thought leaders. (Full disclosure: she’s also my publisher!). 


During this conversation, we talk about all things publishing. Tune in to learn how Sabrina is disrupting the publishing industry and making it easier for women around the world to tell their stories, her juiciest tips for adding ease to your writing process, and the MAJOR perks that being a published author can bring to your business.


Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • Why your book doesn’t need to be about your biz to get readers excited to work with you
  • What “thought leadership” actually means and how to contribute to it in your space
  • How to protect your unique intellectual property and avoid common copyright traps


Please rate, review, and subscribe!


Guest bio: Sabrina Greer is a best-selling author, international publisher, motivational speaker, podcast host, and business coach to creative entrepreneurs. She is the CEO and visionary behind fEMPOWER Publications Inc. (formerly known as YGTMedia Company) a publishing house for female thought leaders. As a survivor of the beauty industry and a fashion model in recovery, Sabrina is passionate about positive body image advocacy and empowering women’s self worth.


Timestamps:‌ ‌

00:11  Intro

01:19  Meet Sabrina Greer

03:23  Modelling, self worth & confidence

07:26  Personal stories connect!

10:40  Grow your thought leadership

15:03  Copyright your IP

19:20  3 reasons writing feels hard

23:54  Show the behind-the-scenes

27:49  Your action item

31:02  Quick-fire questions & outro

Links mentioned:‌

Sabrina Greer

fempower.pub

Instagram: @thesabrinagreer

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Do you have a book idea floating around in your head… or maybe a full-on manuscript hidden away on your laptop? What’s keeping you from getting it out into the world? If the answer is fear, you’re not alone. The idea of publishing can be legit terrifying, especially if you’re sharing your personal story —but it’s your vulnerability that can create the biggest impact for your biz!


In this episode of Marketing Sucks, I sit down with the amazing Sabrina Greer. Sabrina is not only a bestselling author, she’s also the CEO of fEMPOWER Publications Inc., a full-service book publishing concierge for badass female thought leaders. (Full disclosure: she’s also my publisher!). 


During this conversation, we talk about all things publishing. Tune in to learn how Sabrina is disrupting the publishing industry and making it easier for women around the world to tell their stories, her juiciest tips for adding ease to your writing process, and the MAJOR perks that being a published author can bring to your business.


Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • Why your book doesn’t need to be about your biz to get readers excited to work with you
  • What “thought leadership” actually means and how to contribute to it in your space
  • How to protect your unique intellectual property and avoid common copyright traps


Please rate, review, and subscribe!


Guest bio: Sabrina Greer is a best-selling author, international publisher, motivational speaker, podcast host, and business coach to creative entrepreneurs. She is the CEO and visionary behind fEMPOWER Publications Inc. (formerly known as YGTMedia Company) a publishing house for female thought leaders. As a survivor of the beauty industry and a fashion model in recovery, Sabrina is passionate about positive body image advocacy and empowering women’s self worth.


Timestamps:‌ ‌

00:11  Intro

01:19  Meet Sabrina Greer

03:23  Modelling, self worth & confidence

07:26  Personal stories connect!

10:40  Grow your thought leadership

15:03  Copyright your IP

19:20  3 reasons writing feels hard

23:54  Show the behind-the-scenes

27:49  Your action item

31:02  Quick-fire questions & outro

Links mentioned:‌

Sabrina Greer

fempower.pub

Instagram: @thesabrinagreer

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther / Sabrina Greer Buzzsprout-14638694 Tue, 12 Mar 2024 00:00:00 -0400 2007 8 full false Let's Build a Content Strategy Let's Build a Content Strategy You know the drill: you write up an Instagram caption. You add your images and emojis. You double-check to make sure that you included a CTA. You post. You wait. And then… crickets. Tale as old as time. 


It’s easy to get frustrated when you feel like you’re screaming into the void. But if you’re not marketing with intention, you just won’t get the results you’re looking for… no matter how many Reels or posts you share every week. One of the most-asked questions that I get from my audience is “How the hell do I build a content strategy?” - and that’s exactly what I cover in this episode of Marketing Sucks!


Tune in to learn how to use Instagram to its full potential, including how, what, and when to post. I talk about how to audit your page, build more intention into your content creation, and take your audience on a journey that includes visuals, storytelling, and an interactive element. You can thank me later!

 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • Why “consistency” doesn’t mean showing up every day and how to create a schedule that fits your goals
  • How to DIY a cohesive visual identity and tone throughout your content - no design experience necessary!
  • What goes into a perfect Instagram caption and how to make sales CTAs fun (I said what I said!)


Please rate, review, and subscribe!


Timestamps:‌ ‌

00:11  Intro

01:10  Instagram as a visual narrative

02:21  Auditing your page

03:33  Consistency

04:39  Visuals & tone

08:02  Storytelling & captions 

11:41  Calls-to-action

14:50  “What do I post?”

17:36  UGC

19:16  Understanding your performance

21:42  5 steps for putting it all together

23:45  Your action item

25:12  Outro

 

Links mentioned:‌ ‌

Marketing Sucks #2: Let’s Write Your Brand Story with Philip Ginther

Marketing Sucks #5: Let's Get Vulnerable with Christella Morris

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> You know the drill: you write up an Instagram caption. You add your images and emojis. You double-check to make sure that you included a CTA. You post. You wait. And then… crickets. Tale as old as time. 


It’s easy to get frustrated when you feel like you’re screaming into the void. But if you’re not marketing with intention, you just won’t get the results you’re looking for… no matter how many Reels or posts you share every week. One of the most-asked questions that I get from my audience is “How the hell do I build a content strategy?” - and that’s exactly what I cover in this episode of Marketing Sucks!


Tune in to learn how to use Instagram to its full potential, including how, what, and when to post. I talk about how to audit your page, build more intention into your content creation, and take your audience on a journey that includes visuals, storytelling, and an interactive element. You can thank me later!

 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • Why “consistency” doesn’t mean showing up every day and how to create a schedule that fits your goals
  • How to DIY a cohesive visual identity and tone throughout your content - no design experience necessary!
  • What goes into a perfect Instagram caption and how to make sales CTAs fun (I said what I said!)


Please rate, review, and subscribe!


Timestamps:‌ ‌

00:11  Intro

01:10  Instagram as a visual narrative

02:21  Auditing your page

03:33  Consistency

04:39  Visuals & tone

08:02  Storytelling & captions 

11:41  Calls-to-action

14:50  “What do I post?”

17:36  UGC

19:16  Understanding your performance

21:42  5 steps for putting it all together

23:45  Your action item

25:12  Outro

 

Links mentioned:‌ ‌

Marketing Sucks #2: Let’s Write Your Brand Story with Philip Ginther

Marketing Sucks #5: Let's Get Vulnerable with Christella Morris

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-14449461 Tue, 05 Mar 2024 00:00:00 -0500 1566 7 full false Let's Get You Organized with Kallai Plummer Let's Get You Organized with Kallai Plummer The back-end of your business is just as important as the parts your clients see. When it’s not running smoothly, you wind up doing WAY more work than you need to - cue feeling exhausted, overwhelmed, and frustrated. If your zone of genius doesn’t include organization, project management, or tech, you definitely want to listen to this episode of Marketing Sucks! 


My guest Kallai Plummer is a Virtual COO and business coach who helps to streamline and optimize the back-ends of women-owned businesses, so that her clients can stop doing the tasks they can’t stand and focus on the work that actually brings them joy. 


During this conversation, we dig into the nitty-gritty behind-the-scenes of running a business and reveal what YOU can do to better set yourself up for success. From smarter delegation to task management systems to choosing the right platforms, you’ll walk away from this episode with juicy action items that you can implement today!  


 Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How to set up a less overwhelming back-end - with expert app and tool recommendations! 
  • The big mistakes biz owners make when it comes to their back-end (and how to avoid them)
  • What sets Virtual COOs apart from VAs and OBMs, and how to know when you’re ready to work with one


Please rate, review, and subscribe!

 

Guest bio: Kallai Plummer is a Virtual COO, business coach, and podcast host. As the founder of Kal+Co., Kallai has helped women in business not only build the back end of their business with people, processes, and profit but has also walked beside them transitioning them to be confident leaders of their business with a clear vision. She regularly shares wisdom and insight along with other empowering women in business on That Big CEO Energy, a podcast for women ready to unlock the mindset and strategy for big success. 


Timestamps:‌ ‌

00:12  Intro

01:05  Meet Kallai Plummer

02:23  When to look for a Virtual COO

05:52  Better delegation

08:32  Task management systems

12:08  Don’t feel guilty

15:20  Choosing your platforms 

18:52  Hiring team members

22:31  Fave tech tools

29:19  Your action item

30:38  Quick-fire questions

31:55  Outro

 

Links mentioned:‌ ‌

Kallai Plummer

thekalandco.com 

Instagram: @_kalandco 

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> The back-end of your business is just as important as the parts your clients see. When it’s not running smoothly, you wind up doing WAY more work than you need to - cue feeling exhausted, overwhelmed, and frustrated. If your zone of genius doesn’t include organization, project management, or tech, you definitely want to listen to this episode of Marketing Sucks! 


My guest Kallai Plummer is a Virtual COO and business coach who helps to streamline and optimize the back-ends of women-owned businesses, so that her clients can stop doing the tasks they can’t stand and focus on the work that actually brings them joy. 


During this conversation, we dig into the nitty-gritty behind-the-scenes of running a business and reveal what YOU can do to better set yourself up for success. From smarter delegation to task management systems to choosing the right platforms, you’ll walk away from this episode with juicy action items that you can implement today!  


 Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How to set up a less overwhelming back-end - with expert app and tool recommendations! 
  • The big mistakes biz owners make when it comes to their back-end (and how to avoid them)
  • What sets Virtual COOs apart from VAs and OBMs, and how to know when you’re ready to work with one


Please rate, review, and subscribe!

 

Guest bio: Kallai Plummer is a Virtual COO, business coach, and podcast host. As the founder of Kal+Co., Kallai has helped women in business not only build the back end of their business with people, processes, and profit but has also walked beside them transitioning them to be confident leaders of their business with a clear vision. She regularly shares wisdom and insight along with other empowering women in business on That Big CEO Energy, a podcast for women ready to unlock the mindset and strategy for big success. 


Timestamps:‌ ‌

00:12  Intro

01:05  Meet Kallai Plummer

02:23  When to look for a Virtual COO

05:52  Better delegation

08:32  Task management systems

12:08  Don’t feel guilty

15:20  Choosing your platforms 

18:52  Hiring team members

22:31  Fave tech tools

29:19  Your action item

30:38  Quick-fire questions

31:55  Outro

 

Links mentioned:‌ ‌

Kallai Plummer

thekalandco.com 

Instagram: @_kalandco 

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther / Kallai Plummer Buzzsprout-14449453 Tue, 27 Feb 2024 00:00:00 -0500 2035 6 full false You Can Show Up Online You Can Show Up Online What’s one thing that we love to see other people do… but hate to do ourselves? Post Instagram Stories, of course! There are FAR too many biz owners out there who aren’t using Stories often enough (or ever!), and it all boils down to one thing. We’re scared of putting ourselves out there.


I’ll tell you right now: if you’re not using Stories, you’re missing out on BIG opportunities to build your connection with your audience, get seen by more people, and drive more sales - in fact, some of my most successful launches have happened almost exclusively through my Instagram Stories!


In this episode of Marketing Sucks, I take a deep-dive into Stories: why we need them, why we hate them, and how to get over your fear and just DO the damn thing. Tune in as I reveal how to cut through the noise and get to the heart of what your audience wants - and what can happen when you stop hiding behind your feed, show up with intention, and speak to your community! 

 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How to cut the fluff and deliver clear, impactful messaging that leads to action  
  • What you need to know about your audience before you hit ‘record’
  • 3 things you should NOT do with your Stories (and how to show up as your best self!) 


Please rate, review, and subscribe!


Timestamps:‌ ‌

00:12  Intro

02:32  Clarify your messaging

03:51  Focus on the problem you solve

05:35  How NOT to use Stories

07:39  What you need to know about your audience

10:10  How to get started

12:53  How to show up & chose your topics 

16:47  Calls to action

18:04  UGC & boosting engagement

20:24  Your action item

22:28  Outro

 

Links mentioned:‌ ‌

Marketing Sucks #1: Let's Drive Sales & Boost Brand Awareness with Intention

Marketing Sucks #2: Let’s Write Your Brand Story

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> What’s one thing that we love to see other people do… but hate to do ourselves? Post Instagram Stories, of course! There are FAR too many biz owners out there who aren’t using Stories often enough (or ever!), and it all boils down to one thing. We’re scared of putting ourselves out there.


I’ll tell you right now: if you’re not using Stories, you’re missing out on BIG opportunities to build your connection with your audience, get seen by more people, and drive more sales - in fact, some of my most successful launches have happened almost exclusively through my Instagram Stories!


In this episode of Marketing Sucks, I take a deep-dive into Stories: why we need them, why we hate them, and how to get over your fear and just DO the damn thing. Tune in as I reveal how to cut through the noise and get to the heart of what your audience wants - and what can happen when you stop hiding behind your feed, show up with intention, and speak to your community! 

 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How to cut the fluff and deliver clear, impactful messaging that leads to action  
  • What you need to know about your audience before you hit ‘record’
  • 3 things you should NOT do with your Stories (and how to show up as your best self!) 


Please rate, review, and subscribe!


Timestamps:‌ ‌

00:12  Intro

02:32  Clarify your messaging

03:51  Focus on the problem you solve

05:35  How NOT to use Stories

07:39  What you need to know about your audience

10:10  How to get started

12:53  How to show up & chose your topics 

16:47  Calls to action

18:04  UGC & boosting engagement

20:24  Your action item

22:28  Outro

 

Links mentioned:‌ ‌

Marketing Sucks #1: Let's Drive Sales & Boost Brand Awareness with Intention

Marketing Sucks #2: Let’s Write Your Brand Story

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-14449440 Tue, 20 Feb 2024 00:00:00 -0500 1389 5 full false Let's Get Vulnerable with Christella Morris Let's Get Vulnerable with Christella Morris The #1 unavoidable lesson of entrepreneurship: life sometimes hands you a bag of sh*t and you just need to deal with it and keep moving. The trick? Staying vulnerable and authentic as you do. In this episode of Marketing Sucks, I’m joined by incredible brand photographer Christella Morris whose business, Christella Luna Photo Co., is a six-year-long love story with photography, community, and memory-making. 


From big life changes to major health issues, Christella has definitely handled her share of sh*t while building her biz… and she’s not afraid to get REAL. We dig into how she dealt with a shocking medical diagnosis while prepping for the busiest season in her business - and why her choice to offer a raw and candid look behind the scenes resonated with her audience.


Tune in to learn how Christella balanced her desire to be authentic with her fear of going public with her diagnosis, the impact her illness and transparency had on her business, and the value of anti-aspirational content. She also reveals how to ditch your boring headshots and take brand photos that stop the scroll!

CONTENT NOTE: we talk about cancer between 03:19 and 18:09 - if you’re sensitive to this topic, skip ahead! 


Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • Why your candidness must match your personality in order to hit the way you want it to 
  • How to take brand photos that are weird, alternative, different, and 100% YOU
  • When to say no and how to let go when it comes to your clients and audience

Please rate, review, and subscribe!


Guest bio: With a foundation in lifestyle photography, branding and content creation, Christella Morris captivates through her lens, creating fun, fulfilling experiences of being on camera, and capturing gorgeous portraits. A busy mom of three kids aged 5 to 13, Christella lives in Ajax with her partner Justine, kiddos, dog and cat.


Timestamps:‌ ‌

00:11  Intro

01:31  Meet Christella Morris

03:02  Cancer story

07:28  Planning mode & going public 

09:31  Showing up authentically

12:57  Impact & anti-aspirational content

18:09  When to say No

20:03  Captivating photos

28:06  Prompting

33:09  Your action item

35:49  Quick-fire questions

36:43  Outro

 

Links mentioned:‌ ‌

Christella Morris

book.usesession.com/i/CWsrKfsGG 

Instagram: @christellalunaphotos, @christellalunalove 

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> The #1 unavoidable lesson of entrepreneurship: life sometimes hands you a bag of sh*t and you just need to deal with it and keep moving. The trick? Staying vulnerable and authentic as you do. In this episode of Marketing Sucks, I’m joined by incredible brand photographer Christella Morris whose business, Christella Luna Photo Co., is a six-year-long love story with photography, community, and memory-making. 


From big life changes to major health issues, Christella has definitely handled her share of sh*t while building her biz… and she’s not afraid to get REAL. We dig into how she dealt with a shocking medical diagnosis while prepping for the busiest season in her business - and why her choice to offer a raw and candid look behind the scenes resonated with her audience.


Tune in to learn how Christella balanced her desire to be authentic with her fear of going public with her diagnosis, the impact her illness and transparency had on her business, and the value of anti-aspirational content. She also reveals how to ditch your boring headshots and take brand photos that stop the scroll!

CONTENT NOTE: we talk about cancer between 03:19 and 18:09 - if you’re sensitive to this topic, skip ahead! 


Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • Why your candidness must match your personality in order to hit the way you want it to 
  • How to take brand photos that are weird, alternative, different, and 100% YOU
  • When to say no and how to let go when it comes to your clients and audience

Please rate, review, and subscribe!


Guest bio: With a foundation in lifestyle photography, branding and content creation, Christella Morris captivates through her lens, creating fun, fulfilling experiences of being on camera, and capturing gorgeous portraits. A busy mom of three kids aged 5 to 13, Christella lives in Ajax with her partner Justine, kiddos, dog and cat.


Timestamps:‌ ‌

00:11  Intro

01:31  Meet Christella Morris

03:02  Cancer story

07:28  Planning mode & going public 

09:31  Showing up authentically

12:57  Impact & anti-aspirational content

18:09  When to say No

20:03  Captivating photos

28:06  Prompting

33:09  Your action item

35:49  Quick-fire questions

36:43  Outro

 

Links mentioned:‌ ‌

Christella Morris

book.usesession.com/i/CWsrKfsGG 

Instagram: @christellalunaphotos, @christellalunalove 

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther / Christella Morris Buzzsprout-14449423 Tue, 13 Feb 2024 00:00:00 -0500 2303 4 full false Let’s Get Better at Selling Ourselves with Britteney Ofodile Let’s Get Better at Selling Ourselves with Britteney Ofodile Selling yourself is HARD. In fact, it’s one of the biggest stumbling blocks for both new and seasoned entrepreneurs - especially women! Even when you know for a fact that your offer is EXACTLY what your audience needs, talking about it can feel super uncomfortable - so why is that? And how can we start showing up and asking for the sale with more confidence?

 

In this episode of Marketing Sucks, sales queen Britteney Ofodile breaks down her favourite sales strategies and reveals her secret to selling in a way that actually feels GOOD (yep, you read that right!). Tune in as we discuss the impact of a good wardrobe glow-up, the key to building warm and authentic connections, and why you should think about sales and marketing as a dating game! 

 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • The massive mindset shift that will totally change your approach to selling
  • Two cringey sales mistakes that’ll probably get you blocked (and what to do instead)
  • When to move from the soft sell to the hard sell, and what that can look like
  • How to sell to DIY and high-ticket customers 
  • How to sell multiple products to one audience without looking like a hot mess!


Please rate, review, and subscribe!

 

Guest bio: Britteney Ofodile (pronounced oh-fo-dee-lay) helps women level up their businesses, show up as their authentic selves, and align it all to their driven purpose. With 20+ years of experience in corporate America, she has built and led teams, coached and mentored others, and improved their performance proficiency. Now, she takes that same energy, drive, and passion and moves her clients forward. 


Timestamps:‌ ‌

00:12  Meet Britteney Ofodile

03:35  Shifting your view of sales 

05:08  Selling one thing v. multiple things

06:26  Selling that feels good

08:46  How to talk to your audience

10:14  The dating game

12:30  Moving from soft sales to hard sales

16:51  Setting up for the sales conversation

18:24  Two cringey sales mistakes

22:07  Britteney’s takeaways & your action item

25:25  Quick-fire questions

27:57  Outro

 

Links mentioned:‌ ‌

Britteney Ofodile

britteneythecoach.com 

Instagram: @britteney_coach

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Selling yourself is HARD. In fact, it’s one of the biggest stumbling blocks for both new and seasoned entrepreneurs - especially women! Even when you know for a fact that your offer is EXACTLY what your audience needs, talking about it can feel super uncomfortable - so why is that? And how can we start showing up and asking for the sale with more confidence?

 

In this episode of Marketing Sucks, sales queen Britteney Ofodile breaks down her favourite sales strategies and reveals her secret to selling in a way that actually feels GOOD (yep, you read that right!). Tune in as we discuss the impact of a good wardrobe glow-up, the key to building warm and authentic connections, and why you should think about sales and marketing as a dating game! 

 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • The massive mindset shift that will totally change your approach to selling
  • Two cringey sales mistakes that’ll probably get you blocked (and what to do instead)
  • When to move from the soft sell to the hard sell, and what that can look like
  • How to sell to DIY and high-ticket customers 
  • How to sell multiple products to one audience without looking like a hot mess!


Please rate, review, and subscribe!

 

Guest bio: Britteney Ofodile (pronounced oh-fo-dee-lay) helps women level up their businesses, show up as their authentic selves, and align it all to their driven purpose. With 20+ years of experience in corporate America, she has built and led teams, coached and mentored others, and improved their performance proficiency. Now, she takes that same energy, drive, and passion and moves her clients forward. 


Timestamps:‌ ‌

00:12  Meet Britteney Ofodile

03:35  Shifting your view of sales 

05:08  Selling one thing v. multiple things

06:26  Selling that feels good

08:46  How to talk to your audience

10:14  The dating game

12:30  Moving from soft sales to hard sales

16:51  Setting up for the sales conversation

18:24  Two cringey sales mistakes

22:07  Britteney’s takeaways & your action item

25:25  Quick-fire questions

27:57  Outro

 

Links mentioned:‌ ‌

Britteney Ofodile

britteneythecoach.com 

Instagram: @britteney_coach

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther / Britteney Ofodile Buzzsprout-14277873 Tue, 06 Feb 2024 00:00:00 -0500 1736 3 full false Let’s Write Your Brand Story with Philip Ginther Let’s Write Your Brand Story with Philip Ginther When it comes to brand storytelling, your About page is just the first step. Your story should guide your marketing strategy and the way you show up for your audience - and a killer story can help you build connection, trust, and an engaged community that wants to work with you!


As Senior Creative Director at global children's entertainment company Spin Master, Philip Ginther has helped shape the stories of big-name brands such as Paw Patrol and Rubik’s Cube. In this episode of Marketing Sucks, I sit down with Phil to tackle some of the biggest FAQs around copywriting for brands. 


Tune in to learn Phil’s top tips for easy, consistent brand storytelling that connects, including a simple celeb-themed writing exercise that’ll help you master the tone of your brand voice without overthinking it!


Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • Easy ways to weave your story into your marketing without making it about selling
  • How to lean into your brand’s pillars and avoid stepping out of your lane 
  • The secret to turning user-generated content into marketing GOLD!
  • The brands that are CRUSHING it right now (and what you can learn from them)


Please rate, review, and subscribe!

Guest bio: Phil Ginther is a Creative Director & Copywriter with over 14 years experience. He’s currently a Senior Creative Director at Spin Master leading global brands such as Rubik’s Cube and Hatchimals, and spends most of his day at play.


Timestamps:‌ ‌

00:12  Meet Phil Ginther

01:32  Phil’s business journey

03:15  Leaving the daily grind

05:22  Joining Spin Master

08:11  Know thyself & thy lane

10:23  Weaving story into marketing

13:29: UGC, Red Bull & Liquid Death

17:10  Brand voice exercise

22:09  Your action item

25:04  Quick-fire questions

26:06  Headphone story & outro

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> When it comes to brand storytelling, your About page is just the first step. Your story should guide your marketing strategy and the way you show up for your audience - and a killer story can help you build connection, trust, and an engaged community that wants to work with you!


As Senior Creative Director at global children's entertainment company Spin Master, Philip Ginther has helped shape the stories of big-name brands such as Paw Patrol and Rubik’s Cube. In this episode of Marketing Sucks, I sit down with Phil to tackle some of the biggest FAQs around copywriting for brands. 


Tune in to learn Phil’s top tips for easy, consistent brand storytelling that connects, including a simple celeb-themed writing exercise that’ll help you master the tone of your brand voice without overthinking it!


Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • Easy ways to weave your story into your marketing without making it about selling
  • How to lean into your brand’s pillars and avoid stepping out of your lane 
  • The secret to turning user-generated content into marketing GOLD!
  • The brands that are CRUSHING it right now (and what you can learn from them)


Please rate, review, and subscribe!

Guest bio: Phil Ginther is a Creative Director & Copywriter with over 14 years experience. He’s currently a Senior Creative Director at Spin Master leading global brands such as Rubik’s Cube and Hatchimals, and spends most of his day at play.


Timestamps:‌ ‌

00:12  Meet Phil Ginther

01:32  Phil’s business journey

03:15  Leaving the daily grind

05:22  Joining Spin Master

08:11  Know thyself & thy lane

10:23  Weaving story into marketing

13:29: UGC, Red Bull & Liquid Death

17:10  Brand voice exercise

22:09  Your action item

25:04  Quick-fire questions

26:06  Headphone story & outro

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther / Phil Ginther Buzzsprout-14277869 Tue, 30 Jan 2024 00:00:00 -0500 1751 2 full false Let's Drive Sales & Boost Brand Awareness with Intention Let's Drive Sales & Boost Brand Awareness with Intention Do you look to the big influencers and hot trends for your marketing inspo, only to have your efforts fall flat, over and over? If you think that you need to chase trends and copy the most popular accounts in order to make sales, we need to talk.


The truth is that there’s a huge difference between influencers selling someone else’s products and business owners selling their own - and when the purpose behind the marketing is different, using the same tactics won’t deliver the same results. 


If you want to build real connections that drive engagement and sales, you need to think about the WHY behind your marketing. In this episode of Marketing Sucks, you’ll get the low-down on what it means to market with intention to your community, what that can look like, and the actions you can take to get started today!

 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • 3 big questions to ask about each area of your marketing 
  • How to balance value-driven content and sales content in order to stop the scroll
  • How to add attention-grabbing personalization to your emails, videos, and captions
  • How to fill the gaps in your messaging and build engagement 


Please rate, review, and subscribe!


Timestamps:‌ ‌

00:12  Intro

01:50  3 questions to ask

02:37  The Why question

03:10  The What question

03:44  Selling v. offering value

05:21  Using personalization

07:18  Building engagement

09:25  Value-conscious consumers

11:09  Your action item

12:58  Outro

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Do you look to the big influencers and hot trends for your marketing inspo, only to have your efforts fall flat, over and over? If you think that you need to chase trends and copy the most popular accounts in order to make sales, we need to talk.


The truth is that there’s a huge difference between influencers selling someone else’s products and business owners selling their own - and when the purpose behind the marketing is different, using the same tactics won’t deliver the same results. 


If you want to build real connections that drive engagement and sales, you need to think about the WHY behind your marketing. In this episode of Marketing Sucks, you’ll get the low-down on what it means to market with intention to your community, what that can look like, and the actions you can take to get started today!

 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • 3 big questions to ask about each area of your marketing 
  • How to balance value-driven content and sales content in order to stop the scroll
  • How to add attention-grabbing personalization to your emails, videos, and captions
  • How to fill the gaps in your messaging and build engagement 


Please rate, review, and subscribe!


Timestamps:‌ ‌

00:12  Intro

01:50  3 questions to ask

02:37  The Why question

03:10  The What question

03:44  Selling v. offering value

05:21  Using personalization

07:18  Building engagement

09:25  Value-conscious consumers

11:09  Your action item

12:58  Outro

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Amanda Casinha-Ginther Buzzsprout-14277863 Tue, 23 Jan 2024 00:00:00 -0500 823 1 full true Welcome to Marketing Sucks Welcome to Marketing Sucks Marketing sucks. You know it. I know it. So let’s do something about it together. Marketing Sucks is the podcast for busy business owners who hate marketing - and want to learn EXACTLY what to do to get better at it.

Zero filler. No nonsense. Just the kick in the ass you need to start making the right marketing moves!

I’m Amanda Casinha, social media strategist, branding expert, author, and founder of Grind Social Media + Co. Each week, I talk to ad experts, funnel developers, content creators, and changemakers about their bold strategies, big breakthroughs, useful failures, and unconventional experiences - and I’d love it if you’d join me!

Here’s what you can expect:

  • Short episodes packed with a-ha moments that’ll change the way you think about marketing
  • Real stories from real people exploring what works, what doesn’t, and WHY 
  • Actionable tips that you can start implementing right away


Sound good? Hit play to hear a sneak preview of the first three episodes, and walk away with juicy insights about marketing with intention, creating your brand voice, and selling in the DMs. 

Please rate, review, and subscribe!

Timestamps:‌ ‌

00:12  Intro

03:34  Episode 1 preview: marketing with intention

04:53  Episode 2 preview: writing your brand story

06:23  Episode 3 preview: selling yourself

—

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall 

 

Get social

Instagram: @grindsocialmedia 

Facebook: facebook.com/GRINDSOCIALMEDIA 

📢 I’d love it if you’d share this episode and tag me!

 

Podcasting support

Production: theultimatecreative.com

]]> Marketing sucks. You know it. I know it. So let’s do something about it together. Marketing Sucks is the podcast for busy business owners who hate marketing - and want to learn EXACTLY what to do to get better at it.

Zero filler. No nonsense. Just the kick in the ass you need to start making the right marketing moves!

I’m Amanda Casinha, social media strategist, branding expert, author, and founder of Grind Social Media + Co. Each week, I talk to ad experts, funnel developers, content creators, and changemakers about their bold strategies, big breakthroughs, useful failures, and unconventional experiences - and I’d love it if you’d join me!

Here’s what you can expect:

  • Short episodes packed with a-ha moments that’ll change the way you think about marketing
  • Real stories from real people exploring what works, what doesn’t, and WHY 
  • Actionable tips that you can start implementing right away


Sound good? Hit play to hear a sneak preview of the first three episodes, and walk away with juicy insights about marketing with intention, creating your brand voice, and selling in the DMs. 

Please rate, review, and subscribe!

Timestamps:‌ ‌

00:12  Intro

03:34  Episode 1 preview: marketing with intention

04:53  Episode 2 preview: writing your brand story

06:23  Episode 3 preview: selling yourself

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Podcasting support

Production: theultimatecreative.com

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