Inside Google Ads with Jyll Saskin Gales

AI Won't Replace You, But This Will

Thu, 03 Sep 2026 01:00:00 -0400

AI is not taking your job, but sticking to outdated manual tactics just might. In episode 136 of Inside Google Ads, Jyll Saskin Gales shares an excerpt from an interview she recently did with Erum Shaheen about the evolving role of the Google Ads media buyer. As Jyll says, AI is not new to Google Ads, but the shift from manual execution to strategic direction changes how accounts must be managed.

Instead of fighting automation, Jyll says that media buyers who thrive will be the ones who master the strategic levers needed to guide AI. Success no longer comes from picking every single keyword or setting manual bids. It comes from bringing your unique data and expertise to the table to lead the system effectively. Jyll breaks down the essential foundation every account needs to give automation clear boundaries, ensure your budget produces results, and future-proof your campaigns as search continues to evolve.

The full interview was originally published at https://www.youtube.com/watch?v=-ai8fuvKAbA

Key topics discussed in this episode:

Why AI is an assistant rather than a full replacement for media buyersShifting from manual campaign controls to guiding automated bidding
The three essential foundation elements: full funnel conversion tracking, customer data, and compelling creative
How to balance exact match keywords while testing AI features for future readiness
Utilizing custom segments and search terms in Demand Gen campaigns for budget friendly audience targeting
Lessons learned from Performance Max updates and why smaller or B2B accounts still require a direct human touch

You can get Inside Google Ads episodes delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode136

Google Ads Coaching
Need some expert help with your Google Ads strategy or optimizing your campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode136

Inside Google Ads course
More than 1000 marketers like you have mastered Google Ads with Jyll's courses. Join Inside Google Ads now to get exclusive access to video tutorials, templates & cheat sheets, JyllBot, top industry experts, and more. See what you're missing at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode136

Follow Jyll on social media
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Stop Paying $100 Per Click: The Google Ads Strategy You're Missing

Thu, 27 Aug 2026 01:00:00 -0400

Are you tired of the same old recycled Google ads tips, tricks and "hacks"? Get ready for something new! In episode 135, host Jyll Saskin Gales shares a fresh perspective on a Google Ads strategy that works well for sensitive interest categories, highly competitive industries, tiny B2B niches, and more. It's called non-linear targeting, and it may be just what you need if your Google Ads have "stopped working" and you're not sure what to try next.

Key Topics Discussed:

Why traditional linear search strategies are becoming too expensive and restrictive for many advertisers
What non-linear targeting is and which businesses benefit from it most
How to define your scope by distinguishing between who needs your product and your ideal customer
Brainstorming adjacent audience segments across detailed demographics, affinities, and in-market options
Using ad creative to qualify ideal prospects while repelling non-ideal leads
Real-world non-linear targeting examples across healthcare, retail, financial services, and real estate

This episode is based on Jyll's recent article for Search Engine Journal called "The Scenic Route To ROI: Mastering Non-Linear Targeting In Google Ads." You can read the article here: https://www.searchenginejournal.com/the-scenic-route-to-roi-mastering-non-linear-targeting-in-google-ads/581784/

You can get Inside Google Ads episodes delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode135

Google Ads Coaching
Need some expert help with your Google Ads strategy or optimizing your campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode135

Inside Google Ads course
More than 1000 marketers like you have mastered Google Ads with Jyll's courses. Join Inside Google Ads now to get exclusive access to video tutorials, templates & cheat sheets, JyllBot, top industry experts, and more. See what you're missing at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode135

Follow Jyll on social media
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Google Ads Has Changed. Have You?!?

Thu, 20 Aug 2026 01:00:00 -0400

2016 may be trending on social media, but it has no place in your Google Ads strategy! In special episode 134, Google Ads Coach Jyll Saskin Gales sits down with conversion optimization expert and Heart Before Cart podcast host Talia Wolf to discuss how Google Ads has shifted, and what it really takes to succeed today. We break down how to give AI algorithms the right signals, starting with a rock-solid conversion tracking foundation, why so many ads sound identical, and how you can "TikTokify" your headlines to grab attention in search results. Plus, we discuss why your landing page, offer, and post-click sales experience matter just as much as your campaigns.

Key Topics Discussed:

Why fighting Google Ads automation fails and how to guide AI effectively
Jyll's 3Cs framework: Conversion tracking, Customer data, and Creative strategy
How to TikTokify text ad headlines to stand out in crowded search results
Finding true customer motivations beyond simply competing on price
The core mechanics of Ad Rank and how ad quality reduces your cost per click
Why PPC, conversion optimization, and sales teams must align for success

You can get Inside Google Ads episodes delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode134

Google Ads Coaching
Need some expert help with your Google Ads strategy or optimizing your campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode134

Inside Google Ads course
More than 1000 marketers like you have mastered Google Ads with Jyll's courses. Join Inside Google Ads now to get exclusive access to video tutorials, templates & cheat sheets, JyllBot, top industry experts, and more. See what you're missing at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode134

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
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5 Performance Max Mistakes Even Experts Make

Thu, 13 Aug 2026 01:00:00 -0400

If PMax is just a black box, doesn't that mean you can't optimize it? Wrong on so many levels! In Episode 133 of Inside Google Ads, host Jyll Saskin Gales breaks down five common Performance Max mistakes that even experienced digital marketers and agencies make. While PMax can be a powerful tool for scaling performance, misinterpreting its mechanics can waste your money and limit your success. In this in-depth episode, Jyll outlines practical, data-backed adjustments to help you align your strategy with how Google's AI actually works.

Key topics discussed:

Asset group structure, and how to test creative and signals
Whether or not to keep brand searches in PMax, and what it depends on
The one essential tool you need before running lead generation campaigns in PMax
How to think about product duplication across PMax and Standard Shopping
When to actually add negative keywords or adjust your headlines, descriptions and images

All about Offline Conversion Tracking: https://www.youtube.com/watch?v=ROs6o7Lllu4
Episode 109 - How to Optimize PMax: https://youtu.be/lg9ixk2KOWQ

Join Inside Google Ads now to get exclusive access to video tutorials, templates & cheat sheets, JyllBot, top industry experts, and more. See what you're missing at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode133

Follow Jyll on social media
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3 Steps to Lower Your CPC with Quality Score

Thu, 06 Aug 2026 01:00:00 -0400

Quality Score is one of those foundational Google Ads components that every practitioner knows is important, but figuring out how to improve it can be surprisingly difficult. In episode 132, host Jyll Saskin Gales shares her practical, step-by-step framework for increasing your Quality Score. Jyll breaks down what the three diagnostic columns actually mean: ad relevance, landing page experience, and expected click-through rate. You will learn how to audit your auction competitors using the Google Ads Transparency Center and how to borrow the best aspects of their ad text to boost your own click-through rates. Finally, Jyll examines a real-world case study from Google Ads expert Kuda Chinara, who demonstrated how improving Quality Score successfully decreased a client's cost per lead.

Key Topics Discussed:

Understanding Quality Score: Learn what keyword-level Quality Score actually means and how it differs from Optimization Score and Ad Strength.
The Three Diagnostic Pillars: Discover how to analyze ad relevance, landing page experience, and expected click-through rate.
Competitor Spy Framework: Step-by-step instructions on using the Google Ads Transparency Center to analyze competitor ads and find inspiration.
Case Study Breakdown: Review Kuda Chinara's LinkedIn case study on how improving Quality Score lowered cost per lead.
Actionable Optimization Tips: Practical advice on shifting from product features to customer benefits in your ad copy.

Episode 107: Quality Score https://jyll.ca/insidegoogleads/107?utm_source=podcast&utm_medium=referral&utm_campaign=episode132
Kuda Chinhara's LinkedIn post: https://www.linkedin.com/feed/update/urn:li:activity:7467877762561781761/
Jyll's The Insider newsletter issue about Quality Score: https://learn.jyll.ca/newsletters/the-insider/posts/quality-score-expected-ctr?utm_source=podcast&utm_medium=referral&utm_campaign=episode132
Google PageSpeed Insights tool: https://pagespeed.web.dev/
Google Ads Transparency Center: https://adstransparency.google.com/

The Future of Google Ads: AI Agents, Ask Advisor & More

Thu, 30 Jul 2026 01:00:00 -0400

How can you navigate the sheer volume of changes coming to Google Ads every week?

In this special episode, Google Ads Coach Jyll Saskin Gales is joined by agency owner Duane Brown in a conversation hosted by Lunio's James Deeney. They dissect the latest announcements from Google Marketing Live (GML) and separate the genuine opportunities from the pure marketing hype. Together, they share their hands-on experiences with Google’s evolving ecosystem, offering a reality check on the tools you should actually be using—and the ones you should avoid for now. They dive deep into the limitations of the newly rebranded Ask Advisor tool, the creative potential and compliance risks of Nano Banana Pro, and the slow but intriguing emergence of the Universal Commerce Protocol (UCP). Jyll also explains why the best modern advertisers must thrive in shades of gray, balancing fundamental marketing principles with strategic automation. Whether you are managing a tight budget or setting up account-level safeguards, this episode offers a practical blueprint for future-proofing your Google Ads strategy without losing your sanity.

Key Topics Discussed:

The Reality of Ask Advisor: Why Jyll recommends pausing use of this rebranded chatbot for now due to incorrect data and a lack of true agentic action.
Nano Banana Pro & Automated Creatives: Evaluating AI-generated assets for small businesses and managing brand safety and IP risks.
Universal Commerce Protocol (UCP): What UCP is, its connection to Shopify, and why you should focus on SEO foundations first.
Lead Gen Features & Journey-Aware Bidding: Why Jyll is highly optimistic about offline conversion tracking and new GML lead generation tools.
Thriving in the Gray Area: Shifting away from binary thinking to embrace smart testing without discarding classic marketing principles.
Audience Q&A: Tactical advice on campaign consolidation, managing picky clients, and starting fresh with Google Ads without feeling overwhelmed.

The Truth About Google's New Target Bidding "Update"

Thu, 23 Jul 2026 01:00:00 -0400

Google announced a change to how budget-limited campaigns on target-based bid strategies will work... is it time to freak out? Hardly! In episode 130 of the Inside Google Ads podcast, host Jyll Saskin Gales cuts through the hyperbole to tell you what's changing, what you need to know, and what it ACTUALLY means for your campaigns. While social media is filled with "hot takes," the reality of this update is much more straightforward than the rumors suggest.

Key Topics Discussed:

What the August 17, 2026 smart bidding update actually changes for target CPA and target ROAS campaigns
The difference between the red "limited by budget" warning and the yellow recommendation
Why some advertisers see an anecdotal performance "overshoot" in budget-limited campaigns
Practical solutions for accounts that are chronically limited by budget
How to use maximize bid strategies as an alternative to target-based bidding

You can get Inside Google Ads episodes delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode130

Google Ads Coaching
Need some expert help with your Google Ads strategy or optimizing your campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode130

Inside Google Ads course
Join 400+ marketers like you who are mastering Google Ads with Jyll's Inside Google Ads membership course. You'll get exclusive access to JyllBot, and you can meet top industry experts at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode130

Resources discussed in this episode:
- Brooke Osmundson's Search Engine Journal article: https://www.searchenginejournal.com/google-clarifies-smart-bidding-update-after-advertiser-concerns/581804/
- Google Ads documentation about this change: https://support.google.com/google-ads/answer/17061251?hl=en
- Inside Google Ads episode 7 - What should you do if your campaign is limited by budget? https://jyll.ca/insidegoogleads/7?utm_source=podcast&utm_medium=referral&utm_campaign=episode130
- Inside Google Ads episode 93 - What does limited by budget mean in Google Ads? https://jyll.ca/insidegoogleads/93?utm_source=podcast&utm_medium=referral&utm_campaign=episode130

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

Google Ads Management: What to Do (and When to Do Nothing)

Thu, 16 Jul 2026 01:00:00 -0400

How do you actually manage your Google Ads on a day-to-day, week-to-week, or month-to-month basis? In episode 129 of Inside Google Ads, host Jyll Saskin Gales breaks down exactly how to approach campaign management across three distinct scenarios: launching a brand new campaign, maintaining a campaign that is already performing well, and diagnosing a campaign that is struggling. Whether you are dealing with skyrocketing CPCs or trying to figure out when to let machine learning do its job, this episode offers a practical framework for confident account management.

Key Topics Discussed:

Managing New Campaigns: What metrics to check after 2 to 3 days, with benchmarks for each campaign type.
The "If It Ain't Broke, Don't Fix It" Maxim: Why a clean change history can be a sign of true expertise, and how to shift to higher-impact monthly tasks.
Troubleshooting & Root Cause Analysis: How to diagnose performance issues at the source instead of relying on ineffective "band-aid" tactics.
The Reality of Rising CPCs: A simple exercise in the Search Terms Report to understand how Smart Bidding takes calculated risks on high-value conversions.

Maxed Out Search? My Strategy for Scaling Google Ads

Thu, 09 Jul 2026 01:00:00 -0400

What should you do when your search campaigns are maxed out? In episode 128 of the Inside Google Ads podcast, host Jyll Saskin Gales shares a story about a Google Ads coaching client who runs an agency, and achieved incredible results for a local service business... until he hit a wall when trying to scale the budget. She discovers that his client has a non-brand search impression share of 91% (!), and discusses what this means, and what to do next.

If you feel stuck with a budget that will not spend, or CPCs that keep rising, this episode provides a clear path forward for your Google Ads growth.

Key topics discussed in this episode:

How to identify when you have reached the limit of search opportunity.
The connection between high impression share and inflated CPCs.
Why excellent landing pages and sales training are essential for high-cost industries.
Transitioning from phrase and exact match keywords to a broader strategy.
How to use Demand Gen campaigns to reach people when they are not actively searching.
How to know when it's time to expand your reach.

You can get Inside Google Ads episode transcripts delivered to your inbox each week, and sign up for Jyll's free bi-weekly newsletter - The Insider - at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode128

Resources mentioned in this episode:

Episode 120: Demand Gen vs Video Campaigns: Which Is Better? https://jyll.ca/insidegoogleads/120?utm_source=podcast&utm_medium=referral&utm_campaign=episode128
Episode 124: Google Ads Demand Gen: Use the 5x5x5 Rule to Stop Ad Fatigue https://jyll.ca/insidegoogleads/124?utm_source=podcast&utm_medium=referral&utm_campaign=episode128
The Insider newsletter issue - Growing Your Google Ads When Search is Maxed Out: https://learn.jyll.ca/newsletters/the-insider/posts/maxed-out-search-impression-share?utm_source=podcast&utm_medium=referral&utm_campaign=episode128

Google Ads Coaching
Need some expert help with your Google Ads strategy or optimizing your campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode128

Inside Google Ads course
Join 400+ marketers like you who are mastering Google Ads with Jyll's Inside Google Ads membership course. You'll get exclusive access to JyllBot, and you can meet top industry experts at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode128

Read more about this topic on Jyll's Google Ads Blog
Should you use Broad Match keywords in Google Ads? https://learn.jyll.ca/blog/should-you-use-broad-match-keywords-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode128

Worried About High CPCs with Maximize Conversions? You Shouldn't Be https://learn.jyll.ca/blog/worried-about-high-cpcs-with-maximize-conversions-you-shouldn-t-be?utm_source=podcast&utm_medium=referral&utm_campaign=episode128

Your Ultimate Guide to Impression Share in Google Ads https://learn.jyll.ca/blog/what-is-impression-share-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode128

Follow Jyll on social media
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The AI Paradox: Why Google Ads Automation Isn't Saving You Time

Thu, 02 Jul 2026 01:00:00 -0400

We were promised that AI would save us so much time, we could lie on the beach while automation handled our business. The reality so far? Quite different! In this conversation between Fred Vallaeys, CEO of Optmyzr, and Jyll Saskin Gales, Google Ads Coach & host of the Inside Google Ads podcast, we discuss how AI isn't actually making our jobs shorter, it's pushing us to work harder, think deeper, and become better marketers.

Join us for special episode 127 to find out what it truly means to be an AI-powered marketer. We talk about why human creativity and business data are your ultimate competitive advantages as Google's tools become more automated. We also dive into some contrarian strategies, including why you might want to rethink your entire approach to negative keywords, and I pull back the curtain on how I use my own custom "JyllBot" to manage my content creation.

Key topics discussed:

Why AI acts as an "average maker" and how you can use unique business data to get excellent results.
The negative keyword debate: why removing massive legacy lists might actually improve your ROAS.
How I used Claude Cowork to help overcome blank-page syndrome while writing my upcoming second book.
Keeping up with rapid industry shifts through peer communities rather than just feature logs.
What highly personalized search results mean for the future of your ad formats and delivery.

Episode 126: Is Google Ads Dead? Why I’m More Excited Than Ever for the Future https://jyll.ca/insidegoogleads/126?utm_source=podcast&utm_medium=referral&utm_campaign=episode127
Fred Vallaeys' latest book, the AI-Amplified Marketer: https://aiamplifiedmarketer.com
Jyll Saskin Gales' latest book, Inside Google Ads: Everything you need to know about Audience Targeting: https://jyll.ca/book?utm_source=podcast&utm_medium=referral&utm_campaign=episode127
Start your free trial of Optmyzr: https://www.optmyzr.com/?ref=ywu3y2m [affiliate link]

Is Google Ads Dead? Why I’m More Excited Than Ever for the Future

Thu, 25 Jun 2026 01:00:00 -0400

Is it still worth learning Google Ads, or is AI making us obsolete? In episode 126 of the Inside Google Ads podcast, host Jyll Saskin Gales addresses the growing apprehension and fear surrounding the future of Google Ads and the PPC industry. While the shift away from traditional keyword control and the rise of AI-driven search experiences feels different, these changes actually present the most significant opportunity yet for strategic marketers.

By breaking down the platform into its three core components - bidding, targeting, and creative - Jyll illustrates how artificial intelligence acts as an efficiency multiplier rather than a human replacement. The episode explores advanced tools like AI Max, branded controls, and AI Brief, demonstrating how practitioners can steer automation to achieve superior results. While AI raises the floor for average performance, your human expertise is required to "raise the roof." Whether you manage accounts for a small business or a major agency, this conversation will help you adapt your mindset and approach for the next chapter of digital advertising.

Key topics discussed:

The reality behind the statement that advertisers can no longer choose keywords."
How incremental bidding innovations like smart bidding exploration and customer lifecycle goals support human-led strategy.
Why AI Max is the future for Search and Shopping campaigns.
The strategic value of AI Brief for guiding targeting and messaging.
Why marketing foundations and landing page quality matter more than ever in an AI-first SERP.

You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode126

Google Ads Coaching
Need some expert help with your Google Ads strategy or optimizing your campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode126

Inside Google Ads course
Join 400+ marketers like you who are mastering Google Ads with Jyll's Inside Google Ads membership course. You'll get exclusive access to JyllBot, and you can meet top industry experts at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode126

Read more about this topic on Jyll's Google Ads Blog

Smart Bidding Exploration in Google Ads: Everything you need to know https://learn.jyll.ca/blog/smart-bidding-exploration-in-google-ads-everything-you-need-to-know?utm_source=podcast&utm_medium=referral&utm_campaign=episode126
Google Ads Journey Aware Bidding: The next bid strategy for lead generation? https://learn.jyll.ca/blog/google-ads-journey-aware-bidding-the-next-bid-strategy-for-lead-generation?utm_source=podcast&utm_medium=referral&utm_campaign=episode126
Google Ads Customer Lifecycle Goals: What You Need To Know https://learn.jyll.ca/blog/google-ads-customer-lifecycle-goals-what-you-need-to-know?utm_source=podcast&utm_medium=referral&utm_campaign=episode126

Follow Jyll on social media
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You Need Customer Match: The Holy Grail of Google Ads in the AI Era

Thu, 18 Jun 2026 01:00:00 -0400

Customer Match is the holy grail of modern marketing, yet many Google Ads practitioners still aren't using it. In episode 125 of the Inside Google Ads podcast, host Jyll Saskin Gales explains why uploading your first-party customer data to Google is one of the single greatest competitive advantages you have left in the AI era. As third-party tracking declines, Customer Match serves as a critical bridge to campaign stability, allowing you to reactivate dormant clients, cross-sell new offers, and feed invaluable signals to smart bidding algorithms.

Jyll breaks down the requirements for using Customer Match, including the $50,000 lifetime spend threshold, while showing why smaller advertisers should still upload their lists to gain valuable audience insights. You will learn the strategic applications of Customer Match, from tailoring campaign exclusions to utilizing advanced customer lifecycle goals and conversion-based customer lists. Finally, the episode covers step-by-step implementation, match rate expectations, and critical privacy policy compliance rules.

Key Topics Discussed:

Why first-party data is your best weapon against competing smart bidding algorithms
The account requirements for Customer Match and why you should upload your list anyway
How to use Customer Match for audience targeting and exclusions in search, shopping, and video campaigns
Implementing customer lifecycle goals and the 1% rule for medium to large advertisers
Step-by-step instructions for manual uploads, CRM integrations, and monitoring your match rate
Essential compliance requirements, including user consent and navigating sensitive interest categories

Inside Google Ads Book: Everything you need to know about Audience Targeting https://jyll.ca/book?utm_source=podcast&utm_medium=referral&utm_campaign=episode125
Inside Google Ads Episode 118: Assets Explained https://jyll.ca/insidegoogleads/118?utm_source=podcast&utm_medium=referral&utm_campaign=episode125
Inside Google Ads Episode 112: Sensitive Categories https://jyll.ca/insidegoogleads/112?utm_source=podcast&utm_medium=referral&utm_campaign=episode125
Google Ads RLSA: How to Retarget Your Search Campaigns https://learn.jyll.ca/blog/google-ads-rlsa-how-to-retarget-your-search-campaigns?utm_source=podcast&utm_medium=referral&utm_campaign=episode125
Google Ads Customer Lifecycle Goals: What You Need To Know https://learn.jyll.ca/blog/google-ads-customer-lifecycle-goals-what-you-need-to-know?utm_source=podcast&utm_medium=referral&utm_campaign=episode125

Google Ads Demand Gen: Use the 5x5x5 Rule to Stop Ad Fatigue

Thu, 11 Jun 2026 01:00:00 -0400

If you're used to the way search ads work, switching to Demand Gen can feel like an insurmountable challenge. In episode 124 of the Inside Google Ads podcast, Google Ads Coach Jyll Saskin Gales shares a real world example of two agency marketers who were struggling with ad fatigue. When your audience sees the same image too many times, they can stop noticing your ads entirely. Jyll walks through the exact steps she took with her clients during a live account audit for a flooring company to refresh their Demand Gen performance.

You will learn why benefit rich headlines matter more than keywords in this visual format, and why showing people in your photos is a major factor for engagement. Jyll also breaks down her 5x5x5 rule to ensure your ads are eligible for every possible placement across Google's platforms. By the end of this episode, you will know exactly how to check your Demand Gen asset reports and how to know when you have enough data to optimize.

Key Topics Discussed:

How to find and use the Demand Gen asset details report correctly.
Jyll's 5x5x5 rule for Demand Gen creative.
Why human centric imagery performs better than product swatches.
The difference between search headlines and Demand Gen headlines.
Identifying ad fatigue and using statistical significance to guide your optimizations.
Sneaky settings to avoid that can hurt your campaign performance.

You can get Inside Google Ads episode transcripts delivered to your inbox each week, and sign up for Jyll's free bi-weekly newsletter - The Insider - at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode124

Google Ads Coaching
Need some expert help with your Google Ads strategy or optimizing your campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode124

Inside Google Ads course
Join 400+ marketers like you who are mastering Google Ads with Jyll's Inside Google Ads membership course. You'll get exclusive access to JyllBot, and you can meet top industry experts at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode124

Read more about this topic on Jyll's Google Ads Blog
My "5x5x5" rule for Demand Gen success https://learn.jyll.ca/newsletters/the-insider/posts/demand-gen-creative-ad-fatigue?utm_source=podcast&utm_medium=referral&utm_campaign=episode124

PMax vs. Demand Gen: Which is Right for Your B2B Google Ads Strategy? https://learn.jyll.ca/blog/pmax-vs-demand-gen-which-is-right-for-your-b2b-google-ads-strategy?utm_source=podcast&utm_medium=referral&utm_campaign=episode124

How to avoid ad fatigue in Google Ads https://learn.jyll.ca/blog/how-to-avoid-ad-fatigue-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode124

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

Google Ads Keyword Research: Your 10 Step Strategy for 2026

Thu, 04 Jun 2026 01:00:00 -0400

Yes, keyword research still matters in Google Ads. And no, AI can't do it for you! The most successful Google Ads advertisers are the ones who provide campaigns with the foundation they need to learn from, and that includes properly selected and themed keywords. In episode 123 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales explains why keyword research is still your steering wheel for Google's most powerful AI features like Smart Bidding, Broad Match and AI Max for Search campaigns. She shares her 10-step process for effective keyword research, moving from initial customer data and keyword selection to ad group structure and analyzing the search terms report. You will learn how to protect your budget with negative keywords, how to use Keyword Planner correctly, and why you should avoid relying on AI tools like ChatGPT or Claude for your keyword lists.

Key topics discussed include:

Why keyword research is still vital for keywordless targeting.
Jyll's 10-step process for effective keyword research.
How to use Keyword Planner to find real search data.
Strategies like non-brand competitor conquesting.
Transitioning from exact match to broad match safely.
How to align your paid and organic search strategies for better results.

You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode123

Google Ads Coaching
Need some expert help with your Google Ads strategy or optimizing your campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode123

Inside Google Ads course
Join 400+ marketers like you who are mastering Google Ads with Jyll's Inside Google Ads membership course. You'll get exclusive access to JyllBot, and you can meet top industry experts at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode123

Read more about this topic on Jyll's Google Ads Blog

How to Predict Your CPCs with Google Ads Keyword Planner https://learn.jyll.ca/blog/how-to-predict-your-cpcs-with-google-ads-keyword-planner?utm_source=podcast&utm_medium=referral&utm_campaign=episode123

When to use Keyword Planner, Performance Planner, Reach Planner in Google Ads https://learn.jyll.ca/blog/when-to-use-keyword-planner-performance-planner-reach-planner-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode123

How Many Keywords Should Be in One Google Ads Ad Group? https://learn.jyll.ca/blog/how-many-keywords-should-be-in-one-google-ads-ad-group?utm_source=podcast&utm_medium=referral&utm_campaign=episode123

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

Should You Start On Maximize Conversions? Yes! Here's The Truth

Thu, 28 May 2026 06:00:00 -0400

Should you wait to gather data before using Maximize Conversions bidding? In episode 122 of the Inside Google Ads podcast, host Jyll Saskin Gales provides a definitive answer: you can start your campaigns with Maximize Conversions bidding, even in brand new accounts. While many believe manual bidding is safer for new setups, Jyll explains how manual CPC and Maximize Clicks often result in low-quality traffic that only converts by accident. This episode explores how Google's AI uses millions of real-time signals to find the right users. even without a long history of data. Jyll also addresses the fear of high costs per click through specific case studies, demonstrating how a higher cost per click can actually lead to a lower cost per lead and much higher volume. The episode concludes with a few rare exceptions where you might choose a different path, and a technical breakdown of how budget limits work with maximize bidding strategies.

Key topics discussed:
- Why manual bidding strategies often focus on cheap clicks rather than business goals.
- How smart bidding uses auction-time signals to find customers without historical data.
- Case studies showing the shift from manual bidding to Maximize Conversions.
- Why high CPCs are a feature of quality traffic and not a flaw.
- Three specific exceptions when Maximize Conversions might not be the right choice.
- Understanding why Maximize Conversions campaigns cannot be limited by budget.

You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode122

Resources mentioned in this episode
- Episode 114 - Learning periods https://jyll.ca/insidegoogleads/114?utm_source=podcast&utm_medium=referral&utm_campaign=episode122
- Episode 115 - Conversion actions https://jyll.ca/insidegoogleads/115?utm_source=podcast&utm_medium=referral&utm_campaign=episode122
- Episode 39 - Micro-conversions https://jyll.ca/insidegoogleads/39?utm_source=podcast&utm_medium=referral&utm_campaign=episode122
- Episode 40 - Optimizing Your Shopping Campaign https://jyll.ca/insidegoogleads/40?utm_source=podcast&utm_medium=referral&utm_campaign=episode122
- Hannah's story from The Insider newsletter: https://learn.jyll.ca/newsletters/the-insider/posts/broad-match-reset?utm_source=podcast&utm_medium=referral&utm_campaign=episode122

Google Ads Coaching
Need some expert help with your Google Ads strategy or optimizing your campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode122

Inside Google Ads course
Join 400+ marketers like you who are mastering Google Ads with Jyll's Inside Google Ads membership course. You'll get exclusive access to JyllBot, and you can meet top industry experts at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode122

Read more about this topic on Jyll's Google Ads Blog
- Should you use Maximize Conversions or Manual CPC bidding in Google Ads? https://learn.jyll.ca/blog/should-you-use-maximize-conversions-or-manual-cpc-bidding-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode122
- Maximize Conversions vs. Target CPA: A Complete Google Ads Guide https://learn.jyll.ca/blog/do-you-need-to-set-a-target-cpa-with-maximize-conversions-bidding?utm_source=podcast&utm_medium=referral&utm_campaign=episode122

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

Google Marketing Live 2026 Recap & Analysis

Thu, 21 May 2026 01:00:00 -0400

It's hours after #GML2026, and Inside Google Ads host Jyll Saskin Gales is reporting live from Google's headquarters in Mountain View, California with special guest Ginny Marvin, Ads Product Liaison at Google and host of the Ads Decoded podcast. In this special episode, Jyll and Ginny share the biggest news from Google Marketing Live 2026: what's changing in Google Ads, and what it means for your campaigns in 2026 and beyond.

Be sure to tune in to the Marketing O'Clock podcast on Monday, May 25, 2026 as I'll be sitting down with the hosts of my favourite marketing podcast to get into the weeds on GML news!

You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode121

42 new Lead Generation Google Ads product launches: https://business.google.com/us/accelerate/resources/articles/42-launches-redefining-lead-generation/

Journey Aware Bidding: https://learn.jyll.ca/blog/google-ads-journey-aware-bidding-the-next-bid-strategy-for-lead-generation?utm_source=podcast&utm_medium=referral&utm_campaign=episode121

Attributed Branded Searches: https://learn.jyll.ca/blog/what-are-attributed-brand-searches-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode121

Demand Gen vs Video Campaigns: Which Is Better?

Thu, 14 May 2026 01:00:00 -0400

Google Ads is no longer just about search. While search ads are a marketer's dream, they rely on users actively typing queries. If you are already dominating your core keywords, adding more budget often just leads to higher costs rather than more growth. To break through this ceiling, you need a strategy that includes visual campaigns like Video and Demand Gen to reach potential customers who are not searching for you at this exact moment, but are still a potential fit for your business.

In episode 120 of the Inside Google Ads podcast, Jyll Saskin Gales explains the fundamental differences between video campaigns and demand gen campaigns. You will learn how to navigate bidding strategies, targeting options, and creative formats to ensure you are using the right tool for your specific goals. Jyll also shares her three golden rules for setting up each campaign type and explains why your creative assets matter even more than your targeting settings. Whether you have a five dollar daily budget or are looking to scale a large brand, this guide helps you decide where to put your money for the best results.

Key topics discussed in this episode:

The difference between view-based bidding in Video and action-based bidding in Demand Gen.
Why content targeting is a unique advantage of video campaigns.
How to use image ads and carousels within Demand Gen to drive website traffic.
Common setup mistakes to avoid for Demand Gen and Video campaigns.
The specific metrics you should focus on to measure success for each campaign type.
Why creative quality is the most important factor in visual campaign performance.

Inside Google Ads: Everything you need to know about Audience Targeting book https://jyll.ca/book?utm_source=podcast&utm_medium=referral&utm_campaign=episode120
Attributed Branded Searches article: https://learn.jyll.ca/blog/what-are-attributed-brand-searches-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode120
The Insider newsletter issue about Demand Gen 5x5x5: https://learn.jyll.ca/newsletters/the-insider/posts/demand-gen-creative-ad-fatigue?utm_source=podcast&utm_medium=referral&utm_campaign=episode120
RLSA article: https://learn.jyll.ca/blog/google-ads-rlsa-how-to-retarget-your-search-campaigns?utm_source=podcast&utm_medium=referral&utm_campaign=episode120

Google Ads Coaching
Need some expert help with your Google Ads strategy or optimizing your campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode120

Inside Google Ads course
Join 400+ marketers like you who are mastering Google Ads with Jyll's Inside Google Ads membership course. You'll get exclusive access to JyllBot, and you can meet top industry experts at an exclusive live video call every single month.

Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode120

Read more about this topic on Jyll's Google Ads Blog
- All About Demand Gen Campaigns in Google Ads https://learn.jyll.ca/blog/all-about-demand-gen-campaigns-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode120

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

How to Know When to Increase Your Google Ads Budget

Thu, 07 May 2026 01:00:00 -0400

Most people panic when they see a red warning in Google Ads, but it might actually be the best news you get today. In episode 119 of the Inside Google Ads podcast, host Jyll Saskin Gales explores a scenario that most advertisers dread: seeing the red "Limited by Budget" warning in their account. Using a real client case study as an example, she dives into why this status appears, how to distinguish between a helpful suggestion and a critical performance bottleneck, and the specific metrics you need to check before touching your daily spend. This episode provides a clear framework for deciding when to boost your budget, and when to fix the root cause of your performance issues first.

Key topics discussed:

Why the "Limited by Budget" warning can actually indicate a massive growth opportunity.
The difference between the yellow recommendation warning and the red status warning.
How to use Search Impression Share to identify untapped potential.
The specific rules for evaluating Target CPA and ROAS.
A step-by-step guide to scaling a budget safely without causing campaign performance to go wonky.

You can get Inside Google Ads episode transcripts delivered to your inbox each week, and sign up for Jyll's free bi-weekly newsletter - The Insider - at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode119

Google Ads Coaching
Need some expert help with your Google Ads strategy or optimizing your campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode119

Inside Google Ads course
Join 400+ marketers like you who are mastering Google Ads with Jyll's Inside Google Ads membership course. You'll get exclusive access to JyllBot, and you can meet top industry experts at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode119

Read more about this topic on Jyll's Google Ads Blog
When "Limited By Budget" is a Good Thing https://learn.jyll.ca/newsletters/the-insider/posts/limited-by-budget-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode119

What happens if Google Ads spends more than my budget? https://learn.jyll.ca/blog/what-happens-if-google-ads-spends-more-than-my-budget?utm_source=podcast&utm_medium=referral&utm_campaign=episode119

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

Double Your CTR! Every Google Ads Asset Explained

Thu, 30 Apr 2026 01:00:00 -0400

If you're still running search ads with basic headlines and descriptions, you are firmly average. And in 2026, average just doesn't cut it anymore! In episode 118 of the Inside Google Ads podcast, Google Ads Coach Jyll Saskin Gales walks you through all 15 types of Google Ads assets (formerly known as Google Ads extensions) to help you increase your click-through rate and drive better results from Google Ads. From essential tools like sitelinks and callouts to little-known assets that can significantly boost performance, she provides a technical roadmap for both universal and industry-specific assets. She also addresses the critical "automated" side of assets, warning you to check your account-level settings to ensure Google isn't generating content that misaligns with your brand.

Key topics discussed:

The six essential assets that every type of business should implement.
How sitelinks, callouts, and structured snippets enhance SERP real estate and relevance.
The technical requirements for image assets and why they are often underutilized.
Strategies for using lead forms, call assets, and message assets to capture customer data directly.
Managing account-level automated assets and dynamic assets.
The tactical use of campaign-level headline and description assets for short-term messaging and testing.

Timestamps
01:18 - Sitelinks: Specific Website Links
03:02 - Callouts: Key Selling Points
04:16 - Structured Snippets: Categorized Lists
05:20 - Image Assets: Visual Search Aids
07:39 - Business Name & Logo: Verified Branding
09:58 - Call Assets: Direct Phone Contact
12:22 - Location Assets: Physical Store Details
13:50 - Lead Form Assets: In-Ad Contact Collection
14:53 - Price Assets: Product & Service Pricing
15:26 - Promotion Assets: Sales & Discounts
16:41 - App Assets: Mobile Download Links
17:41 - Message Assets: WhatsApp & Messenger Beta
18:40 - Headline & Description Assets: Campaign Level Messaging

You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode118

Google Ads Coaching
Need some expert help with your Google Ads strategy or optimizing your campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode118

Inside Google Ads course
Join 400+ marketers like you who are mastering Google Ads with Jyll's Inside Google Ads membership course. You'll get exclusive access to JyllBot, and you can meet top industry experts at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode118

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

Are Google Ads Certifications Actually Worth It in 2026?

Thu, 23 Apr 2026 01:00:00 -0400

Are the official Google Ads certifications actually worth anything in 2026? In episode 117 of the Inside Google Ads podcast, host Jyll Saskin Gales tackles this question that every digital marketer has asked themselves at least once. After recently renewing her own certifications to maintain Google Partner status, Jyll reveals the frustrating reality of Skillshop’s current state. From out-of-date questions featuring retired campaign types to assessments that favor rote memorization over actual tactical skill, she pulls back the curtain on why these "official" badges often fall short of proving real-world expertise. She then introduces an unconventional initiative that real Google Ads practitioners will appreciate: her very own "Jyll's Completely Unofficial Google Ads Certification." She explains the philosophy behind this unauthorized alternative - designed to test practitioner skills in bidding, targeting, and creative, rather than just the ability to read a manual. Jyll concludes with sharing additional resources to assist with your Google Ads training and development.

Key topics discussed:

The pros and cons of the official Google Skillshop certifications in 2026.
Who should take the Google Ads certifications, and who should skip them.
Introducing Jyll’s Completely Unofficial Google Ads Certification, and why it became a LinkedIn sensation.
A sneak peek at the assessment areas: Bidding, Targeting, and Creative & Formats.
Free and paid Google Ads training alternatives for practitioners who want hands-on-keyboard experience over paper credentials.

Test your skills with Jyll's Completely Unofficial Google Ads Certification at https://learn.jyll.ca/unofficial?utm_source=podcast&utm_medium=referral&utm_campaign=episode117
*Note that this is completely unauthorized, has no affiliation with Google or Skillshop, and is for entertainment purposes only

You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode117

Google Ads Coaching
Need some expert help with your Google Ads strategy or optimizing your campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode117

Inside Google Ads course
Join 400+ marketers like you who are mastering Google Ads with Jyll's Inside Google Ads membership course. You'll get exclusive access to JyllBot, and you can meet top industry experts at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode117

Read more about this topic on Jyll's Google Ads Blog

Google Ads Certifications: Are They Worth It? https://learn.jyll.ca/blog/google-ads-certifications-are-they-worth-it?utm_source=podcast&utm_medium=referral&utm_campaign=episode117
Is Google Partner Status Worth It? A Google Ads Expert Weighs In https://learn.jyll.ca/blog/is-google-partner-status-worth-it-a-google-ads-expert-weighs-in?utm_source=podcast&utm_medium=referral&utm_campaign=episode117
Can Google Ads Certifications Get You a Job? https://learn.jyll.ca/blog/can-google-ads-certifications-get-you-a-job?utm_source=podcast&utm_medium=referral&utm_campaign=episode117

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

The "Slept On" Strategy to Scale Google Ads in 2026

Thu, 16 Apr 2026 01:00:00 -0400

Stop fighting for the same tiny audience as your competitors. If you've been running Google Ads for a while, you might notice that the old-school tactics of hyper-specific targeting are not performing like they used to. In episode 116 of the Inside Google Ads podcast, host Jyll Saskin Gales shares a story from one of her Google Ads coaching clients. She took her client's "upside down" strategy and flipped it for better results. Find out how you can, too, in this short & sweet but action-packed episode.

Key topics discussed:

The potential risks of narrow targeting and generic messaging.
How to find valuable audience insights within your own customer segments in Google Ads.
Shifting from keyword-led to creative-led targeting strategies.
Why your biggest competitor might not be who you think it is.
Practical steps to use ad copy as a filter for broad audiences.

You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode116

Google Ads Coaching
Need some expert help with your Google Ads strategy or optimizing your campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode116

Inside Google Ads course
Join 400+ marketers like you who are mastering Google Ads with Jyll's Inside Google Ads membership course. You'll get exclusive access to JyllBot, and you can meet top industry experts at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode116

Read more about this topic on Jyll's Google Ads Blog

Is Demand Gen Good for Leads? How 3 Businesses Found Success https://learn.jyll.ca/blog/is-demand-gen-good-for-leads-how-3-businesses-found-success?utm_source=podcast&utm_medium=referral&utm_campaign=episode116

Google Ads Audience Targeting: A Comprehensive Guide to Reaching Your Ideal Customer https://learn.jyll.ca/blog/google-ads-audience-targeting-a-comprehensive-guide-to-reaching-your-ideal-customer?utm_source=podcast&utm_medium=referral&utm_campaign=episode116

The Art and Science of Google Ads: Becoming an Expert https://learn.jyll.ca/blog/the-art-and-science-of-google-ads-becoming-an-expert?utm_source=podcast&utm_medium=referral&utm_campaign=episode116

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

Fix Your Conversion Tracking: Quality vs Quantity in Google Ads

Thu, 09 Apr 2026 01:00:00 -0400

Smart Bidding is only as smart as the data you provide. If you feed Google Ads low-quality conversions, you will get low-quality results. In episode 115 of the Inside Google Ads podcast, host Jyll Saskin Gales steps back from the technical "how-to" and focuses on the strategic foundation of conversion tracking. Whether you are managing a high-volume e-commerce store or a niche lead-generation business, understanding how to lay the foundation your true business goals is the difference between a campaign that prints money vs. one that lights money on fire.

Jyll breaks down the seven critical nuances of conversion tracking that even experienced practitioners often overlook. You will learn how to navigate the confusing hierarchy of goals and actions, why your reporting columns might be lying to you, and how to use offline conversion tracking to stop the flow of spam leads. If you have ever felt like your smart bidding strategy is a "black box," this episode provides the clarity needed to take back control of your account optimization.

Key Topics Discussed:

The difference between Primary and Secondary conversion actions and how to use both.
Why Goal Categorization can supersede your conversion action settings.
How to audit an account using the All Conversions column and segments.
The risks of On-SERP lead actions versus on-site completions.
How to implement Offline Conversion Tracking (OCT) for better lead quality - for more on this topic, check out this video: https://youtu.be/ROs6o7Lllu4
Using Micro-conversions to provide data for low-volume accounts.

You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode115

I recommend WhatConverts for lead tracking software. This episode is NOT sponsored, but I did recently share a sponsored video on my YouTube channel all about lead quality, offline conversions and lead tracking software. You can watch that video here: https://youtu.be/ROs6o7Lllu4
and start your free 30-day trial of WhatConverts here: https://what.jyll.ca [affiliate link]

Google Ads Coaching
Need some expert help with your Google Ads strategy or optimizing your campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode115

Inside Google Ads course
Join 400+ marketers like you who are mastering Google Ads with Jyll's Inside Google Ads membership course. You'll get exclusive access to JyllBot, and you can meet top industry experts at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode115

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

Google Ads Learning Period EXPLAINED: What You Need To Know

Thu, 02 Apr 2026 01:00:00 -0400

The "learning period" is often treated like a ghost story in the world of Google Ads - something to be feared, to avoid at all costs. In episode 114 of the Inside Google Ads podcast, Google Ads Coach Jyll Saskin Gales aims to calm your anxiety, and bring some much needed TRUTH to all the learning myths out there. By diving into the technical reality of how Google's machine learning models actually process your data, Jyll explains why your campaigns are in a constant state of evolution rather than a fixed "on or off" learning switch.

You will learn why moving assets or making modest budget tweaks won't break your performance, and what actually happens under the hood when you change a bid strategy. Jyll also tackles the "magic conversion number" debate, comparing Google’s minimum requirements with industry benchmarks to help you find the sweet spot for statistical consistency.

Key topics discussed:

Why Google’s models are semantic-based and what that means for your ad groups.
A definitive cheat sheet on what does and does not trigger a full relearning phase.
Exploring the "30 conversions in 30 days" rule and finding your data density goal.
How conversion lag and business cycles dictate the actual speed of AI learning.
The strategic advantage of starting campaigns on Maximize Conversions from day one.

You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode114

Google Ads Coaching
Need some expert help with your Google Ads strategy or optimizing your campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode114

Inside Google Ads course
Join 400+ marketers like you who are mastering Google Ads with Jyll's Inside Google Ads membership course. You'll get exclusive access to JyllBot, and you can meet top industry experts at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode114

Read more about this topic on Jyll's Google Ads Blog

Should you start a Google Ads campaign on Maximize Conversions or Maximize Clicks? https://learn.jyll.ca/blog/should-you-start-a-google-ads-campaign-on-maximize-conversions-or-maximize-clicks?utm_source=podcast&utm_medium=referral&utm_campaign=episode114
How Does the Google Ads Algorithm Actually Work? (And Why You Should Stop Fighting It) https://learn.jyll.ca/blog/how-does-the-google-ads-algorithm-actually-work-and-why-you-should-stop-fighting-it?utm_source=podcast&utm_medium=referral&utm_campaign=episode114
Should you use Maximize Conversions or Manual CPC bidding in Google Ads? https://learn.jyll.ca/blog/should-you-use-maximize-conversions-or-manual-cpc-bidding-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode114

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
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https://www.threads.net/@the_google_pro

The Branded Search Playbook: Defend Your Brand Without Killing ROI

Thu, 26 Mar 2026 01:00:00 -0400

Should you be paying for ads when people are already searching for your business by name? This "brand tax" is one of the most debated topics in the Google Ads community, but the decision should be based on data, not a gut feeling. In episode 113 of the Inside Google Ads podcast, #1 Most Influential PPC Expert Jyll Saskin Gales dives into the branded search debate to help you determine if those clicks are actually incremental or if you are simply paying for traffic you would have received anyway.

Key topics discussed:

How to use Auction Insights to decide if bidding on your brand is necessary
Why keeping brand terms in PMax can be the best move for new campaigns
When to separate branded search and shopping into their own campaigns vs. keeping them in Performance Max
Choosing the right bid strategy for your branded campaigns
Why shifting from Manual CPC to Target ROAS or Target CPA can improve the quality of your branded traffic
How to handle "brand vs. competitor" search queries and the legality of using competitor names in your copy

You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode113

Google Ads Coaching
Need some expert help with your Google Ads strategy or optimizing your campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode113

Inside Google Ads course
Join 400+ marketers like you who are mastering Google Ads with Jyll's Inside Google Ads membership course. You'll get exclusive access to JyllBot, and you can meet top industry experts at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode113

Read more about this topic on Jyll's Google Ads Blog

Do you need a Brand campaign in Google Ads? https://learn.jyll.ca/blog/do-you-need-a-brand-campaign-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode113
Should You Use Manual Bidding for Brand Campaigns in Google Ads? https://learn.jyll.ca/blog/should-you-use-manual-bidding-for-brand-campaigns-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode113
Should You Exclude Your Brand Name from Google Ads Search Campaigns? https://learn.jyll.ca/blog/should-you-exclude-your-brand-name-from-google-ads-search-campaigns?utm_source=podcast&utm_medium=referral&utm_campaign=episode113

Follow Jyll on social media
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Google Ads for Restricted Industries: 3 Strategies to Win

Thu, 19 Mar 2026 01:00:00 -0400

If you work in a so-called "Sensitive Interest Category" like healthcare, finance, legal, or real estate, you’ve likely stared at that "Eligible (Limited)" status in Google Ads with frustration. Operating in a sensitive interest category means that standard Google Ads tactics like retargeting or basic demographics are often off the table. But "limited" doesn't mean "impossible." In episode 112 of the Inside Google Ads podcast, host Jyll Saskin Gales breaks down why being in a restricted category isn't a dead end, but rather a call to get more strategic with the tools you still have at your disposal.

Jyll shares three counterintuitive strategies that help her Google Ads coaching clients thrive despite targeting restrictions. From the vital importance of offline conversion tracking to using creative as your primary targeting filter, this episode is a masterclass in navigating policy-heavy industries.

Key topics discussed:

The "can’ts" vs. the "cans" of sensitive interest categories.
Why offline conversion tracking (OCT) is the non-negotiable foundation for success.
Challenging the "privacy-first" pushback from in-house counsel.
Strategy 1: When going wider with Broad Match and Demand Gen actually works.
Strategy 2: Non-linear targeting - finding your customer before they hit the "intent" phase.
Strategy 3: Creative-led targeting - using your ads to attract the right leads and repel the wrong ones.

You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode112

What is Non-Linear Targeting in Google Ads? https://learn.jyll.ca/blog/what-is-non-linear-targeting-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode112
5 Must-Have Tools for Accurate Google Ads Conversion Tracking https://learn.jyll.ca/blog/5-must-have-tools-for-accurate-google-ads-conversion-tracking-in-2024?utm_source=podcast&utm_medium=referral&utm_campaign=episode112
Navigating Google Ads' Sensitive Interest Categories: A Guide for Advertisers https://learn.jyll.ca/blog/navigating-google-ads-sensitive-interest-categories-a-guide-for-advertisers?utm_source=podcast&utm_medium=referral&utm_campaign=episode112

Follow Jyll on social media
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https://www.threads.net/@the_google_pro

Why Your Google Ads Campaign Has Zero Conversions

Thu, 12 Mar 2026 01:00:00 -0400

It's frustrating to watch those Google Ads bills roll in while your campaigns have zero conversions! Whether you're an experienced agency pro or a business owner managing your own account, this is one of the most common Google Ads challenges you'll experience. In episode 111 of the Inside Google Ads podcast, host Jyll Saskin Gales walks you through the exact process she uses with her Google Ads coaching clients to diagnose and solve conversion issues. In this real life example, Jyll figures out why a client's search campaign hadn't seen a single conversion in six weeks. Then, Jyll uncovers the truth behind a suspiciously high view rate in a YouTube campaign. This episode is all about understanding the "why" behind your Google Ads metrics, and learning how to distinguish between green flags and red flags in your account.

Key Topics Discussed:

The three root causes of zero conversions, and the order in which you should audit and solve them
How to identify if the Search Partner Network is inflating your metrics with low-quality traffic
The danger of using click-focused bid strategies like Manual CPC
Establishing benchmarks for YouTube View-Through Rates (VTR) across In-stream, In-feed, and Shorts.
What your campaign demographics can reveal about performance fluctuations

This episode is adapted from a popular issue of Jyll's free bi-weekly Google Ads newsletter, The Insider. Read the original issue here: https://learn.jyll.ca/newsletters/the-insider/posts/google-ads-metric-traps ?utm_source=podcast&utm_medium=referral&utm_campaign=episode111

You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode111

Google Ads Coaching
Need some expert help with your Google Ads strategy or optimizing your campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode111

Inside Google Ads course
Join 400+ marketers like you who are mastering Google Ads with Jyll's Inside Google Ads membership course. You'll get exclusive access to JyllBot, and you can meet top industry experts at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode111

Read more about this topic on Jyll's Google Ads Blog
- "I'm getting impressions and clicks, but no conversions in Google Ads." https://learn.jyll.ca/blog/i-m-getting-impressions-and-clicks-but-no-conversions-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode111
- Google Ads isn't recording my leads as conversions. Why? https://learn.jyll.ca/blog/google-ads-isn-t-recording-my-leads-as-conversions-why?utm_source=podcast&utm_medium=referral&utm_campaign=episode111
- Should you use Maximize Conversions or Manual CPC bidding in Google Ads? https://learn.jyll.ca/blog/should-you-use-maximize-conversions-or-manual-cpc-bidding-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode111

Follow Jyll on social media
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The ONLY B2B Google Ads Strategy You Need in 2026

Thu, 05 Mar 2026 01:00:00 -0500

Running Google Ads for B2B is notoriously more complex than any other vertical. With longer sales cycles and higher stakes, the usual "best practices" and "ALWAYS do this" don't apply. In episode 110 of the Inside Google Ads podcast, Google Ads Coach Jyll Saskin Gales maps out the essential frameworks she's developed specifically for B2B advertisers to attract high-value business customers while repelling low-value consumer leads.

She starts with the non-negotiable foundation: full-funnel conversion tracking. Jyll explains why optimizing for simple form fills is a recipe for failure and why you must connect your CRM to feed Google data on marketing qualified leads (MQLs) instead. From there, we dive into the "Day in the Life" exercise to move beyond basic job-title targeting, the strategic use of Demand Gen campaigns to create a halo effect over your search efforts, and why high CPCs in the B2B world can actually be a sign of success. Finally, learn how to use intentional friction in your ad copy and landing pages to filter out the "hay" and find your "needles" in the haystack. This episode is a must watch/listen for anyone running Google Ads with a business-to-business objective.

Key Topics Discussed:

Why your B2B strategy must move beyond tracking simple form fills.
Connecting your CRM (HubSpot, Salesforce, etc.) to optimize for MQLs and SQLs.
The "Day in the Life" exercise for better audience targeting.
Allocating budget to Demand Gen and Video for a 30% reduction in search CPL.
The "Magnet, Needle and Haystack" analogy for using broad match and smart bidding.
Using intentional friction in creative and landing pages to disqualify poor leads.

Plus, stay tuned until the end of the episode for a new Insider Challenge to solve!

You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode110

Google Ads Coaching
Need some expert help with your Google Ads strategy or optimizing your campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode110

Inside Google Ads course
Join 400+ marketers like you who are mastering Google Ads with Jyll's Inside Google Ads membership course. You'll get exclusive access to JyllBot, and you can meet top industry experts at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode110

Read more about this topic on Jyll's Google Ads Blog

Should B2B advertisers use broad match or exact match keywords? https://learn.jyll.ca/blog/should-b2b-advertisers-use-broad-match-or-exact-match-keywords?utm_source=podcast&utm_medium=referral&utm_campaign=episode110
PMax vs. Demand Gen: Which is Right for Your B2B Google Ads Strategy? https://learn.jyll.ca/blog/pmax-vs-demand-gen-which-is-right-for-your-b2b-google-ads-strategy?utm_source=podcast&utm_medium=referral&utm_campaign=episode110
Performance Max vs. Search: Which is Best for B2B Lead Generation? https://learn.jyll.ca/blog/performance-max-vs-search-which-is-best-for-b2b-lead-generation?utm_source=podcast&utm_medium=referral&utm_campaign=episode110

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
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https://www.threads.net/@the_google_pro

Beyond the Black Box: How to Optimize Performance Max Campaigns NOW

Thu, 26 Feb 2026 01:00:00 -0500

Performance Max is no longer the "black box" it used to be; it's now a "clear box" offering full transparency. So how do you USE that transparency to optimize your Performance Max campaign? In special episode 109, Inside Google Ads host Jyll Saskin Gales shares an exclusive excerpt from her SMX Master Class, "Google Ads Beyond Search." You'll learn how to interpret the latest reporting features - including search term reports, channel performance, and asset-level data - to understand exactly where your budget is going and how to steer it.

Key Topics Discussed:

The "Clear Box" Evolution: Understanding the shift in how PMax works today vs 2022
New Transparency Reports: How to use Search Term, Channel Performance, and Asset-level reports
Lead Gen vs. E-commerce: Nuances for optimizing by business type
Creative as Targeting: Using images, video, and copy to guide the algorithm to your ideal customer
Bidding Foundations: The functional differences between Maximize Conversions and Target CPA

It's not too late to join Jyll's SMX Master Class! Use code JyllVIP for 15% off at https://events.searchengineland.com/smx-master-classes-april-2026/?ref=jyll

You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode109

Google Ads Coaching
Need some expert help with your Google Ads strategy or optimizing your campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode109

Inside Google Ads course
Join 400+ marketers like you who are mastering Google Ads with Jyll's Inside Google Ads membership course. You'll get exclusive access to JyllBot, and you can meet top industry experts at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode109

Check out more Inside Google Ads episodes about Performance Max

The PMax Lie: Why Audience Signals & Search Themes Feel Like Control (But Aren't) https://jyll.ca/insidegoogleads/105?utm_source=podcast&utm_medium=referral&utm_campaign=episode109
Is PMax the best or the worst campaign type in Google Ads? https://jyll.ca/insidegoogleads/87?utm_source=podcast&utm_medium=referral&utm_campaign=episode109
PMax vs. Shopping vs. Search: Which is best for ecommerce? https://jyll.ca/insidegoogleads/99?utm_source=podcast&utm_medium=referral&utm_campaign=episode109
What's the best structure for Performance Max campaigns? https://jyll.ca/insidegoogleads/90?utm_source=podcast&utm_medium=referral&utm_campaign=episode109

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
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HACKED - How to Protect Your Google Ads Account

Thu, 19 Feb 2026 01:00:00 -0500

Imagine waking up to find your entire agency’s Google Ads Manager account has been compromised. In just minutes, hackers can remove your employees, lock out your clients, and rack up hundreds of thousands of dollars in fraudulent spend. In this urgent episode of Inside Google Ads, host Jyll Saskin Gales pulls back the curtain on the sophisticated phishing tactics currently targeting agencies and high-level practitioners.

We move beyond the basic advice of "use a strong password" to break down how hackers are bypassing two-factor authentication and using "shell" login pages to steal access in real-time. Jyll shares harrowing stories from industry veterans and provides a step-by-step safety playbook that Google hasn't provided. You’ll learn the only 100% safe way to log into your account, how to properly grant access to others, and exactly what to do if the worst-case scenario happens to you. This is a must-listen for anyone managing Google Ads at scale.

Please note: if your account has been hacked, there is nothing that Jyll can do to help your specific situation. Everything she can offer you right now is in this episode, and she will keep this article updated with new tips, warnings and security suggestions going forward: https://learn.jyll.ca/blog/how-to-protect-your-google-ads-account-and-what-to-do-if-you-get-hacked?utm_source=podcast&utm_medium=referral&utm_campaign=episode108

Key Topics Discussed:

The "Audit Phishing" scam: How hackers use fake account invitations to steal your MCC in seconds
Why "Allowed Domains" and two-factor authentication aren't enough to stop modern attacks.
The "Safe Login" Method: The only way you should ever access your Google Ads account from now on.
Critical steps to take if you are hacked, from persistent support contact to billing protection.
Why client-owned accounts and regular session logouts are essential for agency security.

You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode108

Google Ads Coaching
Need some expert help with your Google Ads strategy or optimizing your campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode108

Inside Google Ads course
Join 400+ marketers like you who are mastering Google Ads with Jyll's Inside Google Ads membership course. You'll get exclusive access to JyllBot, and you can meet top industry experts at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode108

Read more about this topic on Jyll's Google Ads Blog
https://learn.jyll.ca/blog/how-to-protect-your-google-ads-account-and-what-to-do-if-you-get-hacked?utm_source=podcast&utm_medium=referral&utm_campaign=episode108

Follow Jyll on social media
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Quality Score EXPLAINED: The TRUTH About Ad Rank and Ad Quality

Thu, 12 Feb 2026 01:00:00 -0500

There are naysayers who claim Google Ads Quality Score is just a diagnostic tool and doesn't matter. They're wrong. In episode 107 of the Inside Google Ads podcast, host Jyll Saskin Gales walks you through exactly how to find your Quality Score, how to interpret the data, and most importantly, how to improve the three core components that define it. Plus, she's briefly joined by a very special guest, Fred Vallaeys, CEO of Optmyzr one of the original Google employees who built AdWords, to settle the debate on whether Quality Score is just a vanity metric or a crucial performance lever.

Topics covered include:

The difference between Quality Score, Optimization Score, and Ad Strength.
Why Ad Rank is a function of both price and quality.
How to audit Ad Relevance, Landing Page Experience, and Expected CTR.
Specific strategies to fix ""below average"" ratings in your account.
Fact check from the Google Ads Help Center and from Fred Vallaeys

Plus, stay tuned until the end of the episode for a new Insider Challenge to solve!

You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode107

Google Ads Coaching
Need some expert help with your Google Ads strategy or optimizing your campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode107

Inside Google Ads course
Join 400+ marketers like you who are mastering Google Ads with Jyll's Inside Google Ads membership course. You'll get exclusive access to JyllBot, and you can meet top industry experts at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode107

Read more about this topic on Jyll's Google Ads Blog

Google Ads Quality Score & Ad Strength Explained by an Ex-Googler https://learn.jyll.ca/blog/google-ads-quality-score-ad-strength-explained-by-an-ex-googler?utm_source=podcast&utm_medium=referral&utm_campaign=episode107
The Ultimate Guide to Google Ads Quality Score https://learn.jyll.ca/blog/the-ultimate-guide-to-google-ads-quality-score?utm_source=podcast&utm_medium=referral&utm_campaign=episode107
Does Quality Score matter in Google Ads? https://learn.jyll.ca/blog/does-quality-score-matter-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode107

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
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The Google Ads Performance Drop Playbook: When to Wait vs. Optimize

Thu, 05 Feb 2026 01:00:00 -0500

Is your Google Ads performance actually plummeting, or is it just an unlucky Tuesday? We all know that sinking feeling when you log into your account and see red arrows pointing down next to your conversions or ROAS. It is easy to panic, but reacting too quickly can often do more harm than good.

In episode 106 of the Inside Google Ads podcast, Google Ads Coach Jyll Saskin Gales helps you distinguish between a genuine campaign crisis and standard performance fluctuations. She answers three listener questions that cover the spectrum of performance anxiety, from how often beginners should check their accounts to managing volatility in Demand Gen, Video and Display campaigns. She also gives some tough love that all seasonal business owners need to hear.

Topics covered in this episode include:

Why checking your campaign performance daily is a bad habit that hurts results
The difference between Reach metrics and Efficiency metrics, and which ones actually matter
How to handle sudden drops in Display, Video and Demand Gen campaigns without ruining your data
Strategies for managing seasonal slumps, like selling BBQ grills in the winter

How Does the Google Ads Algorithm Actually Work? (And Why You Should Stop Fighting It) https://learn.jyll.ca/blog/how-does-the-google-ads-algorithm-actually-work-and-why-you-should-stop-fighting-it?utm_source=podcast&utm_medium=referral&utm_campaign=episode106
Why You're Losing Money on Ads (And How to Fix It) https://learn.jyll.ca/blog/why-your-service-business-is-losing-money-on-ads-and-how-to-fix-it?utm_source=podcast&utm_medium=referral&utm_campaign=episode106
Conquering Google Ads with a Low Budget: 12 Tips for Small Businesses https://learn.jyll.ca/blog/conquering-google-ads-with-a-low-budget-12-tips-for-small-businesses?utm_source=podcast&utm_medium=referral&utm_campaign=episode106

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

The PMax Lie: Why Audience Signals & Search Themes Feel Like Control (But Aren't)

Thu, 29 Jan 2026 01:00:00 -0500

Are your Performance Max audience signals and search themes actually doing anything, or are they just a placebo designed to make you feel like you have control? In episode 105 of the Inside Google Ads podcast, host Jyll Saskin Gales uncovers the mechanics of Performance Max audience signals and search themes. She explains whether these inputs influence your campaign at all, the difference between true targeting and "optimized targeting," how to know if your "suggestions" are actually being used by AI, and what the REAL levers are to control who sees your ads.

Topics covered in this episode:

The difference between Audience Signals and actual targeting in PMax
How "Optimized Targeting" overrides your suggestions to find conversions
The role of Search Themes in PMax and how keyword prioritization works
Using the Insights tab and Search Terms Report to audit your targeting
What you should actually focus on to steer a PMax campaign

Do you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode.

You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode103

Google Ads Coaching
Need some expert help with your Google Ads strategy or optimizing your campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode105

Inside Google Ads course
Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll get exclusive access to JyllBot, and you can meet top industry experts at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode105

Resources mentioned in this episode
Inside Google Ads: Everything you need to know about Audience Targeting https://jyll.ca/book?utm_source=podcast&utm_medium=referral&utm_campaign=episode105

Read more about this topic on Jyll's Google Ads Blog
PMax vs. Demand Gen: Which is Right for Your B2B Google Ads Strategy? https://learn.jyll.ca/blog/pmax-vs-demand-gen-which-is-right-for-your-b2b-google-ads-strategy?utm_source=podcast&utm_medium=referral&utm_campaign=episode105

Performance Max vs. Standard Shopping: Which is better for ecommerce? https://learn.jyll.ca/blog/performance-max-vs-standard-shopping-which-is-better-for-ecommerce?utm_source=podcast&utm_medium=referral&utm_campaign=episode105

Google Ads Audience Targeting: A Comprehensive Guide to Reaching Your Ideal Customer https://learn.jyll.ca/blog/google-ads-audience-targeting-a-comprehensive-guide-to-reaching-your-ideal-customer?utm_source=podcast&utm_medium=referral&utm_campaign=episode105

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

3 Secrets to Ecommerce Google Ads Success in 2026

Thu, 22 Jan 2026 01:00:00 -0500

Are you ready to outsmart your competitors in 2026? In episode 104, host Jyll Saskin Gales shares a recent presentation she did for ProductHero, discussing Google Ads Ecommerce tips for 2026. While the bells and whistles of PPC are always evolving, the path to ecommerce success in Google Ads fundamentally comes down to three things: maintaining a strong foundation, optimizing your inputs, and growing through new channels.

From the "Three Cs" of data integrity to the specific attributes in your product feed that matter most, this episode is packed with actionable advice for store owners and marketers.

Key Topics Discussed:

Data Foundation: Why conversion tracking, consent mode, and customer match (the "Three Cs") are non-negotiable for 2026
Feed Optimization: How to tweak product titles, types, and images in Merchant Center to train Google’s AI
Performance Max: Why PMax is "end game" and how to prepare your account if it hasn’t worked for you in the past
Demand Gen: Using lifestyle imagery and lookalike segments to reach users before they search
YouTube Strategy: Why video is now table stakes and how to leverage the "in-feed" placement for search intent

Watch the full webinar here: https://producthero.webinargeek.com/best-practices-for-ecommerce-in-2026?cst=jyll-yoann

Do you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode.

You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode104

Google Ads Coaching
Need some expert help with your Google Ads strategy or optimizing your campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode104

Inside Google Ads course
Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll get exclusive access to JyllBot, and you can meet top industry experts at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode104

Read more about this topic on Jyll's Google Ads Blog
What you need to know about micro-conversions in Google Ads https://learn.jyll.ca/blog/what-you-need-to-know-about-micro-conversions-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode104

The Future of Google Ads: PMax, AI Max and Broad Match https://learn.jyll.ca/blog/ai-max-broad-match-demystifying-google-ads-automation?utm_source=podcast&utm_medium=referral&utm_campaign=episode104

Performance Max vs. Standard Shopping: Which is better for ecommerce? https://learn.jyll.ca/blog/performance-max-vs-standard-shopping-which-is-better-for-ecommerce?utm_source=podcast&utm_medium=referral&utm_campaign=episode104

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

5 Google Ads Limitations: When to Fix Them & When to Ignore Them

Thu, 15 Jan 2026 01:00:00 -0500

We often feel like Google Ads is trying to fight us. Whether it is limiting our budget, reach, or impressions, it can feel like the platform is holding back your performance. However, these constraints are actually the system telling you exactly what the trade-offs are to achieve the results you need.

In episode 103, host Jyll Saskin Gales breaks down five of the big limitations you might see in your Google Ads account. She'll teach you how to identify if a warning is actually a problem for your specific strategy, or if it is something you can safely ignore. Jyll will also cover practical steps on how to fix the issues that are actually hindering your performance so you can get the most out of your ad spend.

Key topics discussed in this episode:

Limited by Budget: Understanding the difference between warnings, and how to manage spend
Limited by Bid Strategy: Why bid limits might be defeating the purpose of your smart bidding strategy
Limited by Search Volume: When to expand your keywords or location targeting, and when to stay niche
Limited by Policy: Navigating sensitive interest categories like employment or housing and using non-linear targeting
Limited by Quality: Why "rarely shown due to low quality" is a major issue and how to improve ad relevance and expected CTR

Do you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode.

You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode103

Google Ads Coaching
Need some expert help with your Google Ads strategy or optimizing your campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode103

Inside Google Ads course
Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll get exclusive access to JyllBot, and you can meet top industry experts at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode103

Resources mentioned in this episode
- What is Non-linear targeting? https://learn.jyll.ca/blog/what-is-non-linear-targeting-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode103
- The Insider newsletter: How to Improve Expected CTR https://learn.jyll.ca/newsletters/the-insider/posts/quality-score-expected-ctr?utm_source=podcast&utm_medium=referral&utm_campaign=episode103

Read more about this topic on Jyll's Google Ads Blog
Is Your Google Ads Campaign "Limited by Search Volume"? https://learn.jyll.ca/blog/is-your-google-ads-campaign-limited-by-search-volume?utm_source=podcast&utm_medium=referral&utm_campaign=episode103

What does Eligible (Limited) Bid Strategy mean in Google Ads? https://learn.jyll.ca/blog/what-does-eligible-limited-bid-strategy-mean-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode103

What should I do when my Google Ads campaign is limited by budget? https://learn.jyll.ca/blog/what-should-i-do-when-my-google-ads-campaign-is-limited-by-budget?utm_source=podcast&utm_medium=referral&utm_campaign=episode103

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

Google Ads Remarketing in 2026: Your Cookie-Proof Strategy for Customer Match, Demand Gen, RLSA and More

Thu, 08 Jan 2026 01:00:00 -0500

Is remarketing dead? Not exactly, but the old way of chasing users around the internet with low-quality banner ads certainly is. Relying on standard display campaigns for retargeting is way less effective than it used to be. In episode 102 of the Inside Google Ads podcast, host Jyll Saskin Gales explains why (and how) you need to pivot toward in-platform remarketing and first-party data to get better results.

She answers three listener questions that cover the essentials of your modern remarketing strategy. We discuss why you should likely ditch Display for Demand Gen, how Google actually prioritizes who sees your ads, and what to do when you see that "too small to serve" error in Audience Manager. Whether you are running B2B lead gen or high-volume ecommerce campaigns, this episode breaks down how to leverage Google's owned properties - like YouTube, Gmail, and Discover - to reconnect with your most valuable prospects.

Key Topics Discussed:

Why Display campaigns are often ineffective for remarketing and what to use instead
The power of "In-Platform" audiences: Google-engaged audiences and YouTube remarketing
How to use Customer Match to inform Smart Bidding, even if you can't target the list directly
Understanding RLSA (Remarketing Lists for Search Ads) to improve ROAS and CPA
How Google's algorithm prioritizes users in your remarketing lists based on intent, not time
Troubleshooting the "Too Small to Serve" error and understanding active matched records

Do you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode.

You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode102

Google Ads Coaching
Need some expert help with your Google Ads strategy or optimizing your campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode102

Inside Google Ads course
Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, and you can ask Jyll your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode102

Resources mentioned in this episode
Google-Engaged Audience: Worry-Free Remarketing, Or A Waste Of Money? [Search Engine Journal] https://www.searchenginejournal.com/google-engaged-audience-worry-free-remarketing-or-a-waste-of-money/561628/

Read more about this topic on Jyll's Google Ads Blog

Should you upload your customer list in Google Ads? (Customer Match) https://learn.jyll.ca/blog/should-you-upload-your-customer-list-in-google-ads-customer-match?utm_source=podcast&utm_medium=referral&utm_campaign=episode102

Google Ads Remarketing: The Ultimate Guide to Retargeting https://learn.jyll.ca/blog/google-ads-remarketing-the-ultimate-guide-to-retargeting?utm_source=podcast&utm_medium=referral&utm_campaign=episode102

Google Ads RLSA: How to Retarget Your Search Campaigns https://learn.jyll.ca/blog/google-ads-rlsa-how-to-retarget-your-search-campaigns?utm_source=podcast&utm_medium=referral&utm_campaign=episode102

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

The New Rules of Google Ads: How to Win in 2026

Thu, 01 Jan 2026 01:00:00 -0500

Google Ads released over 100 new features in the last year, but do you know which ones actually matter for your business? In episode 101 of the Inside Google Ads podcast, host Jyll Saskin Gales reveals the most impactful changes from the past year so you can build a winning Google Ads strategy for 2026 and beyond.

While Google loves to promote its shiny new AI tools, the reality is that Search remains the bread and butter for most advertisers. Jyll will discuss why you need to nail your foundation in Search and Shopping before expanding into other formats. She'll also do a deep dive into the major evolution of Performance Max, which has finally shed its "black box" reputation, and why she's incredibly bullish on Demand Gen for both lead generation and ecommerce. Plus, Jyll shares her honest, unfiltered thoughts on the new "agentic" AI Advisors and why you should treat them with extreme caution.

In this episode, you’ll learn:

Why you should keep Search Partners turned off for Search and Shopping campaigns.
The specific Merchant Center updates that matter more than Google Ads tweaks.
How to bid correctly when starting out with Demand Gen.
The massive reporting improvements that make Performance Max easier to manage.
Why the new Ads Advisor and Analytics Advisor tools aren't ready to run your account yet.

and more. Do you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode.

You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode101

Google Ads Coaching
Need some expert help with your Google Ads strategy or optimizing your campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode101

Inside Google Ads course
Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, and you can ask Jyll your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode101

Resources mentioned in this episode
Inside Google Ads episode 70: Demand Gen for lead generation https://jyll.ca/insidegoogleads/70?utm_source=podcast&utm_medium=referral&utm_campaign=episode101

Melissa Mackey on PPC Zone: Using YouTube to boost B2B paid search performance https://www.youtube.com/watch?v=2kIzGt8FCMw

Google Ads Advisor: Awesome or Awful? https://www.youtube.com/watch?v=aBEmKqpFMdk

PPC Zone podcast: https://ppc.zone?utm_source=podcast&utm_medium=referral&utm_campaign=episode101

Read more about this topic on Jyll's Google Ads Blog

What are Attributed Branded Searches conversions in Google Ads? https://learn.jyll.ca/blog/what-are-attributed-brand-searches-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode101
Google Ads Performance Max: Is it worth it? https://learn.jyll.ca/blog/google-ads-performance-max-is-it-worth-it?utm_source=podcast&utm_medium=referral&utm_campaign=episode101
PMax vs. Demand Gen: Which is Right for Your B2B Google Ads Strategy? https://learn.jyll.ca/blog/pmax-vs-demand-gen-which-is-right-for-your-b2b-google-ads-strategy?utm_source=podcast&utm_medium=referral&utm_campaign=episode101

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

The $20/Day Google Ads Strategy That Gets HIGH QUALITY Leads (Case Study)

Thu, 25 Dec 2025 01:00:00 -0500

Can you actually get high-quality leads on Google Ads with just $20 a day? The answer is yes, but only if you set it up the right way. In this special 100th episode of the Inside Google Ads podcast, Google Ads Coach Jyll Saskin Gales walks you through a real case study from one of her coaching clients who is driving their entire business using just $20 per day on Google Ads.

We are going to look at the "before" numbers, where they were getting a lot of clicks but zero actual business, and compare them to the "after" numbers, where they are now generating highly profitable leads. Jyll shares the exact 12-step strategy she used to turn this account around, covering everything from keyword match types and negative keywords to the specific bid strategies that work best for small budgets.

However, a shoestring budget won't work in every industry, so Jyll will help you determine if your business is the right fit for this approach.

In this episode, you’ll learn:

The three non-negotiable requirements for a low-budget Google Ads strategy.
Why high impression volume and low CPCs can actually be red flags.
The 12 specific changes made to the account to increase lead quality.
How to fix conversion tracking so you aren't optimizing for vanity metrics.
Real performance metrics showing exactly what $20 a day can achieve.

Do you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode.

You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode100

Google Ads Account Audit with Jyll
Get a one-time full account review from a Google Ads Expert and ex-Googler. Your Google Ads account audit will be delivered within 1 week, and will include a 1-page scorecard plus 2-4 pages of specific recommendations. Learn more at https://jyll.ca/pages/google-ads-account-audit?utm_source=podcast&utm_medium=referral&utm_campaign=episode100

Google Ads Coaching
Need some expert help with your Google Ads strategy? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode100

Inside Google Ads course
Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, and you can ask Jyll your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode100

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

PMax vs. Shopping vs. Search: Which is best for ecommerce?

Thu, 18 Dec 2025 01:00:00 -0500

Performance Max, Standard Shopping, or Search? If you're running an ecommerce business, you have likely stared at your screen wondering which Google Ads campaign type will actually drive sales without wasting your budget. In episode 99 of the Inside Google Ads podcast, host Jyll Saskin Gales answers your most common questions about how to choose the right campaign for your products.

She discusses why the newest AI features aren't always the best place to start, especially if you are working with a limited daily budget or a new Merchant Center feed. Jyll breaks down exactly when it makes sense to graduate from Standard Shopping to Performance Max, and why "boring" Shopping campaigns often outperform Search campaigns for retail businesses. Plus, she explains the dangers of running all three campaign types simultaneously and how to stop them from stealing traffic from one another.

In this episode, we'll cover:

The specific budget and sales volume thresholds you need to hit before launching a PMax campaign
Why Standard Shopping is usually the best starting point for validating your conversion tracking and feed
The pros and cons of Google Search versus Google Shopping for e-commerce products
How to handle campaign overlap so you aren't competing against yourself

Which bid strategy should you use in Google Shopping campaigns? https://learn.jyll.ca/blog/should-you-use-manual-or-automated-bidding-in-google-shopping-campaigns?utm_source=podcast&utm_medium=referral&utm_campaign=episode99

How to Optimize Your Google Shopping Feed for Better Results https://learn.jyll.ca/blog/how-to-optimize-your-google-shopping-feed-for-better-results?utm_source=podcast&utm_medium=referral&utm_campaign=episode99

Performance Max vs. Standard Shopping: Which is better for ecommerce? https://learn.jyll.ca/blog/performance-max-vs-standard-shopping-which-is-better-for-ecommerce?utm_source=podcast&utm_medium=referral&utm_campaign=episode99

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

Which Google Ads strategy is best for building awareness?

Thu, 11 Dec 2025 01:00:00 -0500

Building awareness with Google Ads requires a completely different mindset, and toolset, than driving conversions. In Episode 98 of the Inside Google Ads podcast, Google Ads coach Jyll Saskin Gales dives deep into the specific strategies that help new audiences discover your brand. We cover bidding, targeting and creative tactics for brand awareness, and what campaign types you should and shouldn't use.

Key topics discussed:

The difference between bidding for reach versus bidding for engagement
Why "Maximize Clicks" might be the best awareness strategy for Demand Gen
Why keyword-based audiences don't work on Display campaigns, and what to use instead
Lookalikes: worth your money?
The ABCD framework for high-performing YouTube ad creative
How to genuinely measure the success of an awareness campaign

YouTube In-Feed Ads: A Complete Guide for Beginners https://learn.jyll.ca/blog/youtube-in-feed-ads-a-complete-guide-for-beginners?utm_source=podcast&utm_medium=referral&utm_campaign=episode98
Where can you use custom segments in Google Ads? https://learn.jyll.ca/blog/where-can-you-use-custom-segments-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode98
The Ultimate Guide to Google Ads Bid Strategies https://learn.jyll.ca/blog/the-ultimate-guide-to-google-ads-bid-strategies?utm_source=podcast&utm_medium=referral&utm_campaign=episode98

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

Top 10 Google Ads Mistakes to Avoid

Thu, 04 Dec 2025 01:00:00 -0500

If you’re managing Google Ads, for your own business or a client, you know that there are so many pitfalls that can derail your campaigns. After optimizing more than 10,000 Google Ads accounts in her career, host Jyll Saskin Gales shares the most frequent and costly mistakes she sees marketers making right now. In this episode, Jyll breaks these top 10 errors down for you, with examples, across four categories: foundational failures, strategic sloppiness, metric misinterpretation, and unreasonable expectations. Tune in to ensure your account doesn't fall victim to these costly mistakes!

Key Topics Discussed:

The number one silent killer of Google Ads campaigns (can you guess what it is?)
Why you must look beyond the Google Ads platform to truly understand performance
The difference between your keywords and the actual search terms you advertise on
Segmentation: organizing campaigns based on user intent
Who should avoid broad match keywords?
How to investigate and solve major shifts in CPA or ROAS
Debunking the myth that Quality Score doesn’t matter (it does!!!)
Why you need to educate clients and stakeholders about Google Ads nuances
Why increasing your budget isn't always the right way to scale

Do you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode.

You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode97

Google Ads Coaching
Worried that you're making some of these mistakes? Book a call with Jyll to get your Google Ads working the way you need them to! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode97

Inside Google Ads course
Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, and you can ask Jyll your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode97

This episode is based on Jyll's bi-weekly Google Ads newsletter, The Insider, with more than 8,000 subscribers. Join now for free to get real-world Google Ads case studies in your inbox every other Tuesday: https://learn.jyll.ca/newsletters/the-insider?utm_source=podcast&utm_medium=referral&utm_campaign=episode97

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

What is the role of automation vs. control in Google Ads?

Thu, 27 Nov 2025 01:00:00 -0500

In this crossover episode of Inside Google Ads with Jyll Saskin Gales and PPC Town Hall with Optmyzr CEO Fred Vallaeys, they discuss the evolving role of the PPC professional. Automation, Performance Max, Smart Bidding and generative AI has fundamentally changed the industry, moving from an era of hands-on control to one of strategic guidance.

Jyll shares her insights on how practitioners can embrace this new reality. She argues that the core focus must shift from micromanaging every bid and keyword to properly setting up conversion goals, selecting the right bid strategy, and refining creative assets. Learn why bidding is now potentially more important than targeting, and how to avoid the biggest mistakes practitioners make when transitioning to smart bidding. Jyll also offers practical advice on campaign structure, asset management, and how to effectively use new tools like Gemini and AI Max to scale your expertise, not just your output.

Key Topics Discussed:
- The strategic shift from controlling to guiding in modern Google Ads
- Why smart bidding is often superior to manual CPC and how to make it work
- The three key levers for optimizing Performance Max campaigns
- How audience signals and search themes function as guidance, not control, in PMax
- The difference between mistakes made by small businesses and large advertisers in Google Ads
- The role of micro-conversions in helping low-volume accounts ramp up
- The concept of signal duplication and signal fragmentation in campaign structure
- How to effectively use generative AI tools like Gemini to enhance ad copy and strategy
- An early-days assessment of AI Max and when to use it for search expansion

Get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode96

Google Ads Coaching
Need expert help with your Google Ads strategy? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode96

Inside Google Ads course
More than 700 Google Ads practitioners have joined Jyll's Inside Google Ads membership course to become Google Ads Experts. You'll find up-to-date Google Ads tutorials, tips, and tricks, and you can ask Jyll your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode96

Resources mentioned in this episode

Jyll's The Insider bi-weekly newsletter: https://learn.jyll.ca/newsletters/the-insider?utm_source=podcast&utm_medium=referral&utm_campaign=episode96
Inside Google Ads book about Audience Targeting: https://jyll.ca/book?utm_source=podcast&utm_medium=referral&utm_campaign=episode96
Start your free trial of Optmyzr: https://www.optmyzr.com/?ref=ywu3y2m [affiliate link]

Read more about this topic on Jyll's Google Ads Blog

Maximize Conversions vs. Target CPA: A Complete Google Ads Guide https://learn.jyll.ca/blog/do-you-need-to-set-a-target-cpa-with-maximize-conversions-bidding?utm_source=podcast&utm_medium=referral&utm_campaign=episode96
What you need to know about micro-conversions in Google Ads https://learn.jyll.ca/blog/what-you-need-to-know-about-micro-conversions-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode96
The Future of Google Ads: PMax, AI Max and Broad Match https://learn.jyll.ca/blog/ai-max-broad-match-demystifying-google-ads-automation?utm_source=podcast&utm_medium=referral&utm_campaign=episode96

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro

Does audience targeting work with Search campaigns in Google Ads?

Thu, 20 Nov 2025 01:00:00 -0500

Stop thinking of search and audiences as separate things! In episode 95, Google Ads Coach Jyll Saskin Gales dives into the powerful and often-overlooked connection between search and audiences in Google Ads. She answers three critical listener questions, providing practical strategies for leveraging this synergy.

Key Topics Discussed:

How and why you should layer complementary audiences onto Search campaigns
How to turn search insights into audience targeting
The true benefits of uploading your customer list
New ways to glean audience insights for campaign optimization ideas

Jyll's SimilarWeb sponsored YouTube video https://www.youtube.com/watch?v=ETbr96HojtI
Jyll's HeroConf San Diego 2025 talk https://youtu.be/UVDwfV7eAWQ
Inside Google Ads book about Audience Targeting https://jyll.ca/book?utm_source=podcast&utm_medium=referral&utm_campaign=episode95
Google Trends https://trends.google.com

Related Inside Google Ads podcast episodes

Episode 92: Audiences Masterclass https://jyll.ca/insidegoogleads/92?utm_source=podcast&utm_medium=referral&utm_campaign=episode95
Episode 63: Custom segments https://jyll.ca/insidegoogleads/63?utm_source=podcast&utm_medium=referral&utm_campaign=episode95
Episode 51: Customer Match https://jyll.ca/insidegoogleads/51?utm_source=podcast&utm_medium=referral&utm_campaign=episode95
Episode 24: Audience Layering https://jyll.ca/insidegoogleads/24?utm_source=podcast&utm_medium=referral&utm_campaign=episode95

Read more about this topic on Jyll's Google Ads Blog

Google-Engaged Audiences: Your Secret Weapon for Google Ads Remarketing https://learn.jyll.ca/blog/google-engaged-audiences-your-secret-weapon-for-google-ads-remarketing?utm_source=podcast&utm_medium=referral&utm_campaign=episode95
Google Ads Audience Targeting: A Comprehensive Guide to Reaching Your Ideal Customer https://learn.jyll.ca/blog/google-ads-audience-targeting-a-comprehensive-guide-to-reaching-your-ideal-customer?utm_source=podcast&utm_medium=referral&utm_campaign=episode95
Does Audience Targeting Really Matter in Search and Shopping Campaigns? https://learn.jyll.ca/blog/does-audience-targeting-really-matter-in-search-and-shopping-campaigns?utm_source=podcast&utm_medium=referral&utm_campaign=episode95

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
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Is Google stupid?

Thu, 13 Nov 2025 01:00:00 -0500

We've all been there: staring at our Google Ads account and thinking, "Is Google completely stupid?" As someone who used to work at Google, and sees hundreds of ad accounts each year, host Jyll Saskin Gales offers a fresh perspective on those frustrating moments.

This may not be the episode you WANT to hear, but it's the episode you NEED to hear. Jyll shares two recent, real-world examples that illustrate why shifting your mindset from "Google is stupid" to "Why is Google doing this?" can make you a more effective advertiser and drive better results.

Topics discussed include:

Why an ad that misses the mark on a specific query match can still be served to the perfect user
The difference between keyword-based thinking and user-based thinking in modern Google Ads
A case study of a Google Ads campaign with a 536% conversion rate and what it reveals about bad advice
The critical issues with poor conversion tracking and vanity conversion actions like page views and scrolls
The problematic incentives and limited training given to some Google account representatives
The value of pausing and considering Google's perspective to improve your ad strategy

Plus, stay tuned until the end of the episode for a new Insider Challenge to solve!

Do you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode.

You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode94

Google Ads Coaching
Need some expert help with your Google Ads strategy? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode94

Inside Google Ads course
Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, and you can ask Jyll your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode94

Resources mentioned in this episode
Martin's LinkedIn post: https://www.linkedin.com/posts/martin-sandgaard_this-is-why-you-dont-enable-ai-max-on-your-activity-7386659929161469952-bATB

Account Audit LinkedIn post: https://www.linkedin.com/posts/jyllsaskingales_i-just-opened-up-this-google-ads-account-activity-7387163678070009856-spwy

Read more about this topic on Jyll's Google Ads Blog
AI Max for Search Campaigns: What you need to know about "Search Max" https://learn.jyll.ca/blog/ai-max-for-search-campaigns-what-you-need-to-know-about-search-max?utm_source=podcast&utm_medium=referral&utm_campaign=episode94

The Future of Google Ads: PMax, AI Max and Broad Match https://learn.jyll.ca/blog/ai-max-broad-match-demystifying-google-ads-automation?utm_source=podcast&utm_medium=referral&utm_campaign=episode94

Wait, That Google Ads Email is Legit?! Understanding Google's "Extended Workforce" @xwf.google.com https://learn.jyll.ca/blog/wait-that-google-ads-email-is-legit-understanding-google-s-extended-workforce-xwf-google-com?utm_source=podcast&utm_medium=referral&utm_campaign=episode94

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

What does limited by budget mean in Google Ads?

Thu, 06 Nov 2025 01:00:00 -0500

Budgeting in Google Ads can seem straightforward, but in reality, it's far more complex than just setting a dollar amount. In episode 93 of the Inside Google Ads podcast, Google Ads Coach Jyll Saskin Gales dives into the nuances of how Google manages your budget and breaks down three common budget issues that can impact your campaign performance.

If you’ve ever been confused about where your ad dollars are actually going, this episode will provide clarity on Google Ads' budgeting mechanics and give you actionable steps to take control of your spend.

Key Topics Discussed:

Why being "Limited By Budget" can hure your campaign performance
The difference between a red warning and a yellow recommendation for "Limited by Budget"
When a "Limited by Budget" status is actually a signal for growth
How an ad schedule can dramatically inflate your effective average daily budget.
The relationship between your average daily budget, daily spending limit, and monthly spending limit.
Introducing the new Campaign Total Budget option and when it's the right choice for your campaigns.

Subscribe to The Insider newsletter! https://learn.jyll.ca/newsletters/the-insider?utm_source=podcast&utm_medium=referral&utm_campaign=episode93

The Insider newsletter: When Limited by budget is a good thing: https://learn.jyll.ca/newsletters/the-insider/posts/limited-by-budget-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode93

The Insider newsletter: How to measure PMax success https://learn.jyll.ca/newsletters/the-insider/posts/measure-pmax-success-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode93

Search Engine Land article about campaign total budgets: https://searchengineland.com/google-ads-tests-new-promo-focused-budget-tools-461775

Read more on Jyll's Google Ads Blog

A Guide to Setting Your Google Ads Budget: https://learn.jyll.ca/blog/a-guide-to-setting-your-google-ads-budget?utm_source=podcast&utm_medium=referral&utm_campaign=episode93

What happens if Google Ads spends more than my budget? https://learn.jyll.ca/blog/what-happens-if-google-ads-spends-more-than-my-budget?utm_source=podcast&utm_medium=referral&utm_campaign=episode93

Follow Jyll
https://www.linkedin.com/in/jyllsaskingales
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15 Google Ads Targeting Strategies For You To Steal

Thu, 30 Oct 2025 01:00:00 -0400

Are you feeling the squeeze of rising CPCs and increasingly automated Google Ads campaigns? In this special episode 92, Google Ads coach Jyll Saskin Gales shares advanced, cutting-edge targeting strategies designed to help you get your ideal customers from Google Ads. Specifically, she'll walk through 15 specific Google Ads targeting tactics you can try right now in your Search, Shopping, Video and Demand Gen campaigns.

This episode is edited from a webinar that was originally livestreamed with Dana DiTomaso of Analytics Playbook, so if you're listening rather than watching, you might like to watch this episode on YouTube: https://youtu.be/nCiTWqAVua8

Topics covered in this episode:

Strategies for competitor conquesting, including Jyll's very own "non-brand conquesting"
How to effectively use audience layering in Search and Shopping campaigns, moving from observation to targeting to exclusion
Three ways to handle expensive keywords and industries using custom segments and adjacent audiences
Non-linear targeting tactics for operating successfully in sensitive interest or restricted categories
The importance of creative-led targeting and turning content targeting into powerful audience targeting

Book: Inside Google Ads: Everything you need to know about Audience Targeting https://jyll.ca/book?utm_source=podcast&utm_medium=referral&utm_campaign=episode92
Full webinar including Q&A: Google Ads Targeting - What you need to know in 2025 https://youtube.com/live/hgBJAXtGVq8

Read more about this topic on Jyll's Google Ads Blog

How to Spy on Competitors' Google Ads (and Why You Should!) https://learn.jyll.ca/blog/how-to-spy-on-competitors-google-ads-and-why-you-should?utm_source=podcast&utm_medium=referral&utm_campaign=episode92
Google Ads Audience Targeting: A Comprehensive Guide to Reaching Your Ideal Customer https://learn.jyll.ca/blog/google-ads-audience-targeting-a-comprehensive-guide-to-reaching-your-ideal-customer?utm_source=podcast&utm_medium=referral&utm_campaign=episode92
What is Non-Linear Targeting in Google Ads? https://learn.jyll.ca/blog/what-is-non-linear-targeting-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode92

Follow Jyll on social media
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Should you use the Power Pack in Google Ads?

Thu, 23 Oct 2025 01:00:00 -0400

Inside Google Ads host Jyll Saskin Gales was recently featured on the official Google Ads LinkedIn page! In episode 91, she dives deeper into the advice she shared with Google Ads Marketing about the so-called "Power Pack" - AI Max for Search Campaigns, Performance Max and Demand Gen. Using clear analogies and step-by-step guidance, Jyll walks through common mistakes she sees advertisers make with AI-powered campaigns, and how to most effectively manage your Google Ads today.

Plus, stay tuned until the end of the episode for an inside look at how Jyll became the first ever Google Ads Coach featured on Google Ads' official social media channels!

Do you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode.

You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode91

Google Ads Coaching
Need some expert help with your Google Ads campaigns? Book a call with "the Google Ads coach herself"! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode91

Inside Google Ads course
Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, and you can ask Jyll your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode91

Resources mentioned in this episode
Google Ads LinkedIn post: The Power Pack with Jyll Saskin Gales https://www.linkedin.com/feed/update/urn:li:activity:7382127767284236288/

Read more about this topic on Jyll's Google Ads Blog

Is Demand Gen Good for Leads? How 3 Businesses Found Success https://learn.jyll.ca/blog/is-demand-gen-good-for-leads-how-3-businesses-found-success?utm_source=podcast&utm_medium=referral&utm_campaign=episode91
The Future of Google Ads: PMax, AI Max and Broad Match https://learn.jyll.ca/blog/ai-max-broad-match-demystifying-google-ads-automation?utm_source=podcast&utm_medium=referral&utm_campaign=episode91
Google Ads Performance Max: Is it worth it? https://learn.jyll.ca/blog/google-ads-performance-max-is-it-worth-it?utm_source=podcast&utm_medium=referral&utm_campaign=episode91

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

What's the best structure for Performance Max campaigns?

Thu, 16 Oct 2025 01:00:00 -0400

Are you struggling to figure out the best structure for your Google Ads campaigns? Should you segment or consolidate? In Episode 90 of the Inside Google Ads podcast, host Jyll Saskin Gales answers your questions about the crucial topic of Google Ads account structure, focusing on Performance Max campaigns, but also touching on Search and Shopping.

Key Topics Discussed:

PMax Asset Group Strategy: Why segmenting asset groups by only audience signals is a mistake, and the single most important factor for creating a new asset group
Consolidation vs. Segmentation: The four main reasons to separate products into different campaigns
Testing Consolidation: A simple, low-risk technique using shared budgets and bid strategies to test a consolidated campaign approach
PMax and Other Campaigns: The risks of running Performance Max alongside Standard Shopping or Search campaigns simultaneously

Blog: How Can I Target Similar Audiences in Google Ads? https://learn.jyll.ca/blog/how-can-i-target-similar-audiences-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode90

Read more about this topic on Jyll's Google Ads Blog

Should You Run Search and Performance Max Campaigns Together? https://learn.jyll.ca/blog/should-you-run-search-and-performance-max-campaigns-together?utm_source=podcast&utm_medium=referral&utm_campaign=episode90
Performance Max vs. Standard Shopping: Which is better for ecommerce? https://learn.jyll.ca/blog/performance-max-vs-standard-shopping-which-is-better-for-ecommerce?utm_source=podcast&utm_medium=referral&utm_campaign=episode90
Google Ads Campaign Structure: When to Use Multiple Campaigns for One Goal https://learn.jyll.ca/blog/google-ads-campaign-structure-when-to-use-multiple-campaigns-for-one-goal?utm_source=podcast&utm_medium=referral&utm_campaign=episode90

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

Can you still use Call Ads in Google Ads?

Thu, 09 Oct 2025 01:00:00 -0400

We’ve all been there: you log into Google Ads ready to optimize, only to find the interface has changed and a key feature you rely on is gone. Google Ads is constantly introducing new tools, while retiring older ones.

In episode 89 of the Inside Google Ads podcast, host Jyll Saskin Gales discusses the universal experience of feature deprecation and provides actionable alternatives for three significant Google Ads features that are either going away or have recently been retired: Call Ads (formerly Call-Only Ads), Video Campaigns for Conversion, and Combined Segments. Jyll explains the timelines for these changes and walks you through specific, practical steps to adapt your strategy.

Key Topics Discussed:

Call Ads Deprecation: The timeline for the feature's retirement (2026-2027) and the immediate steps to transition to Responsive Search Ads (RSAs)
Video Campaigns for Conversion: Why the conversion objective for video is gone, the pros and cons of this new structure, and how you can proceed
Combined Segments Replacement: Practical alternatives for precise audience targeting in Demand Gen and Video campaigns

Inside Google Ads podcast, Episode 43: Changing bid strategy https://jyll.ca/insidegoogleads/43?utm_source=podcast&utm_medium=referral&utm_campaign=episode89
Inside Google Ads podcast, Episode 24: Audience layering https://jyll.ca/insidegoogleads/24?utm_source=podcast&utm_medium=referral&utm_campaign=episode89
Search Engine Land article: What you need to know about Responsive Search Ads https://searchengineland.com/responsive-search-ads-explained-462743
Book - Inside Google Ads: Everything you need to know about Audience Targeting https://jyll.ca/book?utm_source=podcast&utm_medium=referral&utm_campaign=episode89
Inside Google Ads course https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode89

Should you run ads?

Thu, 02 Oct 2025 01:00:00 -0400

Should you even be using Google Ads? In Episode 88 of the Inside Google Ads podcast, host Jyll Saskin Gales shares a simple framework for business owners to determine how much they should spend on Google Ads and whether their business is even ready to run campaigns. Jyll shares the story of one of her clients, a therapist, and uses this example to walk through how to calculate your customer acquisition cost, a metric that is much more useful and accurate than the numbers you see inside the Google Ads platform.

Jyll explains the three key levers that can be used to lower your customer acquisition cost and make your ads more profitable, including things you can do inside your Google Ads account, as well as things you can do to improve your business outside of Google Ads. This framework is a simple, effective, and relatable way for any small business owner or marketer to determine if Google Ads is a viable marketing channel and how to get the best results.

In this episode, you will learn about:

The difference between cost per click, conversion rate, and customer acquisition cost
How to calculate customer acquisition cost, using the numbers from your Google Ads account
Three key levers to lower your customer acquisition cost
How to improve your conversion rate, both on and off your website
Why your sales process is often the most important part of a successful Google Ads strategy
A simple rule of thumb for determining how much budget to spend on Google Ads

Conquering Google Ads with a Low Budget: 12 Tips for Small Businesses https://learn.jyll.ca/blog/conquering-google-ads-with-a-low-budget-12-tips-for-small-businesses?utm_source=podcast&utm_medium=referral&utm_campaign=episode88
How to Predict Your CPCs with Google Ads Keyword Planner https://learn.jyll.ca/blog/how-to-predict-your-cpcs-with-google-ads-keyword-planner?utm_source=podcast&utm_medium=referral&utm_campaign=episode88
Should you work with low budget Google Ads clients? https://learn.jyll.ca/blog/the-truth-about-low-budget-google-ads-campaigns?utm_source=podcast&utm_medium=referral&utm_campaign=episode88

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

Is PMax the best or the worst campaign type in Google Ads?

Thu, 25 Sep 2025 01:00:00 -0400

Is Performance Max the best or worst campaign type in Google Ads? In Episode 87 of Inside Google Ads, host Jyll Saskin Gales dives into the controversy surrounding PMax. She clarifies what Performance Max is and isn't, noting how it has evolved since its launch. Then, Jyll provides her 3-step decision tree to help you determine if PMax is the right fit for your business. This episode is a must-listen for anyone considering using PMax, as Jyll provides crucial insights into why it can be amazing for some and terrible for others. She also addresses common questions about brand exclusions, feed-only PMax, and whether to run Search and PMax campaigns together.

Topics discussed in this episode include:

What Performance Max is and what has changed since its initial launch
A three-step process to determine if you should be running a PMax campaign
The bare minimum requirements you need before launching a successful PMax campaign
Whether to exclude brand keywords from PMax and when to run a separate brand campaign
The pros and cons of running a "feed-only" PMax campaign
How to decide whether to run Search and PMax campaigns together

Inside Google Ads podcast: Episode 41 - Pairings https://jyll.ca/insidegoogleads/41?utm_source=podcast&utm_medium=referral&utm_campaign=episode87
Inside Google Ads podcast: Episode 76 - PMax vs Search https://jyll.ca/insidegoogleads/76?utm_source=podcast&utm_medium=referral&utm_campaign=episode87
The Insider newsletter issue: https://learn.jyll.ca/newsletters/the-insider/posts/measure-pmax-success-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode87

Read more about this topic on Jyll's Google Ads Blog

Performance Max vs. Search: Which is Best for B2B Lead Generation? https://learn.jyll.ca/blog/performance-max-vs-search-which-is-best-for-b2b-lead-generation?utm_source=podcast&utm_medium=referral&utm_campaign=episode87
Performance Max vs. Standard Shopping: Which is better for ecommerce? https://learn.jyll.ca/blog/performance-max-vs-standard-shopping-which-is-better-for-ecommerce?utm_source=podcast&utm_medium=referral&utm_campaign=episode87
Should You Run Search and Performance Max Campaigns Together? https://learn.jyll.ca/blog/should-you-run-search-and-performance-max-campaigns-together?utm_source=podcast&utm_medium=referral&utm_campaign=episode87

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

When should you use Target vs. Maximize vs. Manual bid strategies?

Thu, 18 Sep 2025 01:00:00 -0400

There are many bid strategies to choose from in Google Ads, and they fall into three main categories of bidding: target, maximize, and manual. In Episode 86 of the Inside Google Ads podcast, host Jyll Saskin Gales explains how they work and why some are more effective than others. She addresses your questions, including the differences between target-based and maximize-based bidding and whether there are still valid use cases for manual bidding in 2025. Jyll also provides a detailed breakdown of how to troubleshoot campaigns with low search volume and high CPCs by analyzing impression share and conversion rate.

Key topics discussed:

The fundamental differences between maximize and target bid strategies
Why Smart Bidding beats manual bidding for most campaigns
When to use click-based vs. conversion-based bid strategies
A framework for troubleshooting high CPCs and low conversion volume

Inside Google Ads podcast: Episode 77 - Every Bid Strategy Explained https://jyll.ca/insidegoogleads/77?utm_source=podcast&utm_medium=referral&utm_campaign=episode86

Read more about this topic on Jyll's Google Ads Blog

Manual vs. Smart Bidding in Google Ads: Which is Right for You? https://learn.jyll.ca/blog/manual-vs-smart-bidding-in-google-ads-which-is-right-for-you?utm_source=podcast&utm_medium=referral&utm_campaign=episode86
Maximize Conversions vs. Target CPA: A Complete Google Ads Guide https://learn.jyll.ca/blog/do-you-need-to-set-a-target-cpa-with-maximize-conversions-bidding?utm_source=podcast&utm_medium=referral&utm_campaign=episode86
Maximize Conversion Value vs Target ROAS: https://learn.jyll.ca/blog/maximize-conversion-value-vs-target-roas-how-google-ads-bid-strategies-work?utm_source=podcast&utm_medium=referral&utm_campaign=episode86

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

How to get started with Gmail Ads and YouTube Ads

Thu, 11 Sep 2025 01:00:00 -0400

Is it possible to use Google Ads without running Search campaigns? What if you're a Google Ads beginner? In this special crossover episode, Jyll Saskin Gales, host of Inside Google Ads, chats with Jenna Harding, host of the Shiny New Clients podcast, about paid and organic marketing. Jyll and Jenna get into a candid conversation about why they love Google Ads and why it's a valuable tool for reaching new customers. They discuss the advantages of using different types of ads, like Gmail Ads, and how YouTube Promote can help expand your reach and attract new subscribers. This episode is packed with great insights for both new and experienced business owners who are looking for ways to improve their marketing strategies.

In episode 85, Jyll and Jenna discuss:

How to use Google Ads beyond just search campaigns
The benefits of using Gmail ads for email marketers
Why boosting YouTube videos with "YouTube Promote" can be a great way to grow your channel
How small businesses can benefit from the same strategies that the big guys use
Jenna's top tips for starting with organic social media to grow your business.

Jyll's FREE Gmail Ads course https://youtu.be/z6hF9AlfXBM
Shiny New Clients episode "Google Ads for Beginners" https://www.youtube.com/watch?v=uFGevX0g3Uo&list=PLZJQefs20Ayl0R25oQnm264C7cnXaO0t9&index=88&t=10s
Inside Google Ads Episode 78 - Promote Your YouTube Video https://jyll.ca/insidegoogleads/78?utm_source=podcast&utm_medium=referral&utm_campaign=episode85
Strategic Stories 5-Day Challenge https://magicmarketingmachine.podia.com/strategic-stories

Read more about this topic on Jyll's Google Ads Blog

YouTube In-Feed Ads: A Complete Guide for Beginners https://learn.jyll.ca/blog/youtube-in-feed-ads-a-complete-guide-for-beginners?utm_source=podcast&utm_medium=referral&utm_campaign=episode85
All About Demand Gen Campaigns in Google Ads https://learn.jyll.ca/blog/all-about-demand-gen-campaigns-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode85
Is Demand Gen Good for Leads? How 3 Businesses Found Success https://learn.jyll.ca/blog/is-demand-gen-good-for-leads-how-3-businesses-found-success?utm_source=podcast&utm_medium=referral&utm_campaign=episode85

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

How does the Google Ads algorithm actually work?

Thu, 04 Sep 2025 01:00:00 -0400

How does the Google Ads algorithm actually work? In Episode 84 of Inside Google Ads, host Jyll Saskin Gales demystifies the concept of "the algorithm" and explains that it’s not a single entity, but a collection of different AI-powered processes that constantly learn and adapt based on your inputs. Jyll explores three specific algorithms - bidding, keyword, and Performance Max signals - offering practical advice for both beginner and advanced Google Ads practitioners.

Key topics covered in this episode include:
- What the "learning" status in Google Ads campaigns really means and how to speed it up
- The ideal time and data needed for your bidding algorithm to work effectively
- The difference between broad match and exact match keyword algorithms
- Why a "perfect" search terms report isn't realistic with broad match
- The purpose of audience signals and search themes in Performance Max targeting algorithms
- Why you might be killing your own performance when testing AI Max, Demand Gen, or other newer Google Ads features

Plus, stay tuned until the end of the episode for a new Insider Challenge to solve!

Do you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode.

You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode84

Google Ads Coaching
Need some expert help with your Google Ads strategy? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode84

Inside Google Ads course
Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, including in-depth lessons about broad match, AI Max and more, and you can ask Jyll your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode84

Resources mentioned in this episode
- Inside Google Ads podcast: Episode 39 - Micro-conversions https://jyll.ca/insidegoogleads/39?utm_source=podcast&utm_medium=referral&utm_campaign=episode84
- Advanced Audience Targeting in Google Ads with SimilarWeb https://www.youtube.com/watch?v=ETbr96HojtI

Read more about this topic on Jyll's Google Ads Blog
- The Future of Google Ads: PMax, AI Max and Broad Match https://learn.jyll.ca/blog/ai-max-broad-match-demystifying-google-ads-automation?utm_source=podcast&utm_medium=referral&utm_campaign=episode84
- Should you use Broad Match keywords in Google Ads? https://learn.jyll.ca/blog/should-you-use-broad-match-keywords-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode84
- Should You Run Search and Performance Max Campaigns Together? https://learn.jyll.ca/blog/should-you-run-search-and-performance-max-campaigns-together?utm_source=podcast&utm_medium=referral&utm_campaign=episode84

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

Can you target placements or display keywords in Google Ads?

Thu, 28 Aug 2025 01:00:00 -0400

If you're wondering how to target or exclude specific websites, topics, or keywords on Google Ads, Episode 83 is for you. Host Jyll Saskin Gales, author of the bestselling book about Google Ads Audience Targeting, explores the other side of the ad targeting world: content targeting on the Google Display Network. She explains the difference between audience and content targeting, and the various content targeting and exclusion options available to you in Display, Video and Performance Max campaigns. Jyll also shares her candid opinion on whether the Google Display Network is still a viable option for advertisers in 2025, and what you might consider instead to achieve your goals.

In this episode, you’ll learn:

How to find which placements your display ads have shown on, including for Performance Max campaigns
The difference between content targeting (placements, topics, and keywords) and audience targeting
How to exclude placements, topics, and keywords at the campaign and account levels
Whether the Google Display Network and is still worth using

How to Show Display Ads on Specific Websites Using Google Ads: https://learn.jyll.ca/blog/how-to-show-display-ads-on-specific-websites-using-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode83
Can you still do Display Remarketing in Google Ads? https://learn.jyll.ca/blog/can-you-still-do-display-remarketing-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode83
Stop Wasting Money! How to Fight Spam in Google Display Ads: https://learn.jyll.ca/blog/stop-wasting-money-how-to-fight-spam-in-google-display-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode83

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@

Should you use AI Max for Search Campaigns in Google Ads?

Thu, 21 Aug 2025 01:00:00 -0400

AI Max has only been available for a few weeks, and it's got the whole Google Ads industry in a tizzy! In Episode 82 of the Inside Google Ads podcast, Google Ads coach Jyll Saskin Gales addresses your fears and misconceptions about AI Max head-on. She provides clear, straightforward answers to help you understand exactly what AI Max is, how it works, and whether or not it's a feature you should be using in your Search campaigns.

Specifically, Jyll answers 9 questions from listeners and viewers like you, including:

Is AI Max optional?
Can I still use keywords?
Is AI Max helpful for Search campaigns?
Should I turn AI Max on now or wait? Is Google training this tool on our behalf?
Can you run an experiment with AI Max to see if it does what Google alleges?
Should I move my budget from PMax to AI Max?
Should I turn AI Max on in my broad match campaign, or start a new campaign?
Do I recommend AI Max?
Are PPC jobs at risk due to AI taking over?

Plus, stay tuned until the end of the episode for a new Insider Challenge to solve!

Thank you to YouTube users @ppc1001 @mohamedabdelkaleq4957 @segevmatuf @rickyriki-nt @Sam-p2i2q and Instagram user @imsach8821 for these questions. Do you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode.

You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode82

Google Ads Coaching
Need some expert help with your Google Ads campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode82

Inside Google Ads course
Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, including everything you need to know about AI Max, and you can ask Jyll your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode82

Read more about this topic on Jyll's Google Ads Blog

AI Max for Search Campaigns: What you need to know about "Search Max" https://learn.jyll.ca/blog/ai-max-for-search-campaigns-what-you-need-to-know-about-search-max?utm_source=podcast&utm_medium=referral&utm_campaign=episode82
Smart Bidding Exploration in Google Ads: Everything you need to know: https://learn.jyll.ca/blog/smart-bidding-exploration-in-google-ads-everything-you-need-to-know?utm_source=podcast&utm_medium=referral&utm_campaign=episode82
Should you use Broad Match keywords in Google Ads? https://learn.jyll.ca/blog/should-you-use-broad-match-keywords-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode82

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

How does double serving affect my impression share?

Thu, 14 Aug 2025 01:00:00 -0400

Have you heard the buzz about Google Ads "double serving" and wondered what it really means for your campaigns? In Episode 81 of Inside Google Ads, host Jyll Saskin Gales cuts through the noise to clarify Google's recent policy update, separating fact from fiction before offering 3 practical tips for managing this change. Then, Jyll busts another myth about the "death of PPC" due to Local Services Ads (LSAs). And finally, Jyll goes in-depth to answer a question about various strategies for B2B search campaigns to increase impression share while keeping CPCs in check.

SERPs are changing, and Impression Share today is not the same as it was 5 years ago. By the end of this episode, you'll have a clear understanding of how to properly evaluate and optimize your Google Search visibility today.

Key topics discussed:

Understanding Google's new "top" and "other" ad auction placements
How to segment your Google Ads data to analyze performance by placement
Clarifying impression share metrics (Search IS, Search Top IS, Search Absolute Top IS)
The role of Local Services Ads (LSAs) for local leag generation businesses
Strategies for optimizing B2B search campaigns: broad match vs. exact match with audience targeting
Prioritizing impression share vs. CPC in Google Ads

Plus, stay tuned until the end of the episode for a new Insider Challenge to solve!

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode81

Google Ads Coaching
Need some expert help with your Google Ads campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode81

Inside Google Ads course
Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, including Anthony Higman's 90 minute LSA masterclass, and you can ask Jyll your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode81

Read more about this topic on Jyll's Google Ads Blog
- What is Impression Share in Google Ads? https://learn.jyll.ca/blog/what-is-impression-share-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode81
- What is a good Impression Share in Google Ads? https://learn.jyll.ca/blog/what-is-a-good-impression-share-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode81
- How can I increase my impression share in Google Ads? https://learn.jyll.ca/blog/how-can-i-increase-my-impression-share-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode81
- Should you use Target Impression Share bidding in Google Ads? https://learn.jyll.ca/blog/should-you-use-target-impression-share-bidding-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode81

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

What types of businesses shouldn't run Google Ads?

Thu, 07 Aug 2025 01:00:00 -0400

How do you know if you're ready to run Google Ads? How do you manage client expectations when your client doesn't understand how Google Ads works?

In Episode 80 of the Inside Google Ads podcast, Google Ads Coach Jyll Saskin Gales answers your questions about when Google Ads is the right fit and, perhaps more importantly, when it's not. She introduces her "Rule of Two," a straightforward metric to help determine if a business is ready to invest in paid advertising. Then, Jyll explains how to tackle the misconception that Google shouldn't need time to learn. Finally, Jyll shares some real talk about what it actually takes to become a Google Ads expert today.

Whether you're a business owner contemplating your Google Ads performance, or an agency/freelancer with a challenging client scenario, this episode will help you navigate these issues so you can determine if ads are really worth the hassle (and the investment).

Plus, the Insider Challenge returns! Stay tuned until the end of the episode to try your hand at a real life Google Ads challenge.

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode80

Google Ads Coaching
Need some expert help with your Google Ads campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode80

Inside Google Ads course
Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, and you can ask me your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode80

Read more about this topic on Jyll's Google Ads Blog
- Conquering Google Ads with a Low Budget: 12 Tips for Small Businesses: https://learn.jyll.ca/blog/conquering-google-ads-with-a-low-budget-12-tips-for-small-businesses?utm_source=podcast&utm_medium=referral&utm_campaign=episode80
- Google Ads for Service-Based Businesses: A Beginner's Guide to Turning Clicks into Clients: https://learn.jyll.ca/blog/google-ads-for-beginners-service-providers?utm_source=podcast&utm_medium=referral&utm_campaign=episode80
- Google Ads 101: A Beginner's Guide to Getting Started: https://learn.jyll.ca/blog/google-ads-101-beginners-guide?utm_source=podcast&utm_medium=referral&utm_campaign=episode80
- Should you work with low budget Google Ads clients? https://learn.jyll.ca/blog/the-truth-about-low-budget-google-ads-campaigns?utm_source=podcast&utm_medium=referral&utm_campaign=episode80

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

AI Max, Broad Match and the Keywordless Future of Google Ads

Thu, 31 Jul 2025 01:00:00 -0400

What's the difference between AI Max and Broad match keywords in Google Ads? Should you use them? In episode 79 of the Inside Google Ads podcast, host Jyll Saskin Gales talks to James Deeney of the Paid Media Lab podcast. They dive deep into keywordless targeting, discussing the highly anticipated AI Max feature for search campaigns, broad match keywords, and how to succeed with Google Ads today. Jyll explores the shift from keyword matching to intent prediction and the role of AI in optimizing campaign performance. The conversation also provides practical advice on effectively using broad match, addressing common misconceptions and offering strategies for better results.

Key topics discussed:

Debunking myths and misconceptions about AI Max for search campaigns.
Understanding the true nature of AI Max as a bundle of features, not a new campaign or match type.
The increased transparency and control offered by AI Max.
The future of keywordless PPC and intent-based targeting.
Leveraging final URL expansion and the importance of accurate conversion data.
Strategies for effectively using broad match keywords in Google Ads.
The crucial role of first-party data (customer lists) and creative in campaign success.

This conversation was originally recorded for the Paid Media Lab podcast. You can find it wherever you follow podcasts. Jyll also delivered a free, 1-hour workshop for Lunio yesterday called "Beyond Keywords: Advanced Audience Targeting Strategies in Google Ads." You can catch the recording on Lunio's YouTube channel: https://www.youtube.com/@lunio_ai

You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode79

Google Ads Coaching
Need some expert help with your Google Ads campaigns? Want to start testing AI Max the right way? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode79

Inside Google Ads course
Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, and you can ask me your questions at an exclusive live video call every single month. Yes, we cover AI Max in the course! Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode79

Read more about this topic on Jyll's Google Ads Blog
- AI Max for Search Campaigns: What you need to know about "Search Max": https://learn.jyll.ca/blog/ai-max-for-search-campaigns-what-you-need-to-know-about-search-max
- Should you use Broad Match keywords in Google Ads? https://learn.jyll.ca/blog/should-you-use-broad-match-keywords-in-google-ads

Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

3 strategies to promote your YouTube video with Google Ads

Thu, 24 Jul 2025 01:00:00 -0400

How can you effectively promote your YouTube videos or even increase your YouTube subscriber count legitimately, without breaking the bank? In episode 78 of the Inside Google Ads podcast, host Jyll Saskin Gales welcomes Cory Henke, founder and CEO of Variable Media, to explore powerful and surprisingly affordable strategies for YouTube promotion using Google Ads.

Cory and Jyll dive into a recent test she conducted with her own money, comparing YouTube's built-in "Promote" feature with different Google Ads Demand Gen campaign setups. The results were quite astonishing, revealing incredibly low CPMs and subscriber acquisition costs. They discuss the nuances of each approach, why certain methods yield better results, and how to interpret the data to make informed decisions for your own YouTube ads strategy. Jyll and Cory also touch on key considerations like the quality of subscribers, the impact on organic reach, and aligning your campaign objectives with your overall business goals.

Whether you're an aspiring creator, a business looking to expand your reach on YouTube, or a Google Ads practitioner, this episode offers invaluable insights into maximizing your video promotions.

Key topics discussed in this episode:
- Understanding the "Promote" feature within YouTube Studio and how it utilizes Google Ads Demand Gen campaigns.
- A head-to-head comparison of YouTube promotions, Demand Gen with optimized targeting, and Demand Gen with custom segments.
- Analyzing cost per thousand impressions (CPMs) and cost per subscriber across different campaign types.
- The role of view rate and its relationship to subscriber acquisition.
- Considering the long-term value of subscribers versus immediate website clicks.
- Advice for businesses and Google Ads practitioners looking to get started with YouTube advertising.

WATCH THIS EPISODE INSTEAD: https://youtu.be/171bibE0b4A

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode78

Google Ads Coaching
Need some expert help with your Google Ads campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode78

Inside Google Ads course
Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, and you can ask me your questions at an exclusive live video call every single month. Plus, members get an exclusive YouTube formats cheat sheet! Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode78

Read more about this topic on Jyll's Google Ads Blog
- YouTube In-Feed Ads: A Complete Guide for Beginners: https://learn.jyll.ca/blog/youtube-in-feed-ads-a-complete-guide-for-beginners?utm_source=podcast&utm_medium=referral&utm_campaign=episode78
- Video Advertising Trends Now: A Comprehensive Guide: https://learn.jyll.ca/blog/video-advertising-trends?utm_source=podcast&utm_medium=referral&utm_campaign=episode78
- All About Demand Gen Campaigns in Google Ads: https://learn.jyll.ca/blog/all-about-demand-gen-campaigns-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode78

Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

All 12 Google Ads bid strategies EXPLAINED!

Thu, 17 Jul 2025 01:00:00 -0400

Did you know that there are a dozen different bid strategies to choose from in Google Ads? In Episode 77, Google Ads Coach Jyll Saskin Gales covers the key things you need to know about each one. After breaking them down into four main categories (impression-based, click-based, view-based, and conversion-based), she explains the nuances of each strategy, from the popular Maximize Conversions and Target CPA to the lesser-known Viewable CPM or Maximum CPV and even the newest bid strategy: Target CPC. By the end of this in-depth episode, you'll have the knowledge to confidently select the most effective bid strategy for your Google Ads campaigns.

Key Topics in this episode:

The four types of Google Ads bid strategies
How smart bidding strategies optimize for action
Understanding click-based bidding strategies
The ins and outs of view-based bid strategies for video campaigns
How to use impression-based bid strategies for awareness and reach
Jyll's recommendations for choosing the right bid strategy for your campaign

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode77

Google Ads Coaching
Need some expert help with your Google Ads campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode77

Inside Google Ads course
Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, and you can ask me your questions at an exclusive live video call every single month. Plus, members get an exclusive bid strategies cheat sheet! Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode77

More Inside Google Ads podcast episodes about bidding
Episode 1: Which bid strategy should you choose in Google Ads? https://jyll.ca/insidegoogleads/1
Episode 15: Should you use Maximize Conversions bidding? https://jyll.ca/insidegoogleads/15
Episode 26: Is Manual CPC bidding in Google Ads a mistake? https://jyll.ca/insidegoogleads/26
Episode 34: When should I change my bid strategy in Google Ads? https://jyll.ca/insidegoogleads/34
Episode 42: Will Maximize Conversions bidding inflate my CPCs? https://jyll.ca/insidegoogleads/42
Episode 50: Do I need to set a Target CPA or Target ROAS in Google Ads? https://jyll.ca/insidegoogleads/50
Episode 55: Can you still use Manual CPC bidding in Google Ads? https://jyll.ca/insidegoogleads/55
Episode 65: Should you use bid adjustments in Google Ads? https://jyll.ca/insidegoogleads/65
Episode 67: Why does Smart Bidding drive up my CPCs? https://jyll.ca/insidegoogleads/67
Episode 71: Should you use Target CPA bidding in Google Ads? https://jyll.ca/insidegoogleads/71

Read more about this topic on Jyll's Google Ads Blog
- Maximize Conversion Value vs Target ROAS: How Google Ads Bid Strategies Work: https://learn.jyll.ca/blog/maximize-conversion-value-vs-target-roas-how-google-ads-bid-strategies-work?utm_source=podcast&utm_medium=referral&utm_campaign=episode77
- Maximize Conversions vs. Target CPA: A Complete Google Ads Guide: https://learn.jyll.ca/blog/do-you-need-to-set-a-target-cpa-with-maximize-conversions-bidding?utm_source=podcast&utm_medium=referral&utm_campaign=episode77
- Should you use Maximize Conversions or Manual CPC bidding in Google Ads? https://learn.jyll.ca/blog/should-you-use-maximize-conversions-or-manual-cpc-bidding-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode77

Find Jyll on social media
https://linkedin.com/in/jyllsaskingales
https://youtube.com/@the_google_pro
https://instagram.com/the_google_pro
https://threads.net/@the_google_pro

Performance Max vs. Search: Which one is better for you?

Thu, 10 Jul 2025 01:00:00 -0400

Are you struggling to decide between Performance Max and Search campaigns for your Google Ads strategy? In episode 76 of Inside Google Ads, host Jyll Saskin Gales breaks down the key differences, strengths, and weaknesses of these two powerful campaign types, then provides a clear 3-step process to pick the right one for you.

Jyll clarifies what each campaign entails, from the keyword-focused nature of Search campaigns to the comprehensive, AI-driven reach of Performance Max across Google's various properties like Search, Display, YouTube, and Gmail. She explains why Performance Max represents the future of Google Ads with its cutting-edge AI, but also highlights crucial considerations before adopting it. You'll learn about the increased transparency now available in Performance Max reporting, debunking outdated notions of it being a "black box." Jyll also reveals the declining precision of keyword targeting in traditional Search campaigns and offers three essential rules to help you determine which campaign type is best suited for your business. Plus, before the end of the episode, Jyll demonstrates why relying on ChatGPT for Google Ads advice can lead you astray.

Key topics discussed:

How Google Search campaigns work
How Google Performance Max campaigns work
How Google Ads is evolving, with AI at the forefront
Strengths and Weaknesses of Performance Max campaigns
Strengths and Weaknesses of Search campaigns
3 criteria to choose between Performance Max and Search campaigns for your Google Ads account
Why Generative AI's Google Ads advice can be misleading

Performance Max vs. Search: Which is Best for B2B Lead Generation? https://learn.jyll.ca/blog/performance-max-vs-search-which-is-best-for-b2b-lead-generation?utm_source=podcast&utm_medium=referral&utm_campaign=episode76
Performance Max vs. Standard Shopping: Which is better for ecommerce? https://learn.jyll.ca/blog/performance-max-vs-standard-shopping-which-is-better-for-ecommerce?utm_source=podcast&utm_medium=referral&utm_campaign=episode76
Should You Run Search and Performance Max Campaigns Together? https://learn.jyll.ca/blog/should-you-run-search-and-performance-max-campaigns-together?utm_source=podcast&utm_medium=referral&utm_campaign=episode76

Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

Can you get good results in Google Ads with a small budget?

Thu, 03 Jul 2025 01:00:00 -0400

In special episode 75 of the Inside Google Ads podcast, host Jyll Saskin Gales tackles a common question for small business owners: is it still possible to achieve good results with a limited budget in Google Ads? While it's becoming more challenging each year, Jyll maintains that it's absolutely achievable with the right strategies. Drawing from her insights shared during a webinar for Main Street ROI, Jyll outlines five crucial steps to maximize your return on a small Google Ads investment. She also offers a realistic perspective on when Google Ads might not be the best fit for your current business stage. Tune in to learn how to make every dollar count!

Key topics discussed in this episode:

Why a solid data foundation (conversion tracking, audience lists, account linking) is essential for small budgets.
The importance of starting with a Search campaign and ensuring sufficient budget for at least 10 clicks per day.
How to leverage micro-conversions to provide enough data for Smart bidding algorithms.
Utilizing audience targeting to narrow down your reach and improve ad efficiency.
The critical role of compelling and human-centric ad creative in standing out from competitors.

Are broad match keywords worth it in Google Ads?

Thu, 26 Jun 2025 01:00:00 -0400

Are broad match keywords really as troublesome as they say? As if! In Episode 74 of the Inside Google Ads podcast, host Jyll Saskin Gales drops major truth bombs about broad match, which she now champions as "end game" for Google's automation. Jyll addresses common concerns and misconceptions about broad match, sharing insights from real client accounts and providing practical tips for optimizing your campaigns.

Learn when broad match is the right choice, how to interpret your search terms report, and what to do about those "hidden" search terms. Jyll also tackles the use of dynamic keyword insertion with broad match and clarifies the role of Performance Max campaigns in your overall advertising strategy.

Tune in to discover how to get Google's AI working for you and future-proof your advertising efforts. Plus, be sure to stay tuned until the end of the episode for a new Insider Challenge to solve!

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode74

Inside Google Ads course
Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, and you can ask me your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode74

Resources mentioned in this episode:

Types of Keywords in Google Ads EXPLAINED
https://www.youtube.com/watch?v=sK2j1--lbh4

Google Ads AI Max EXPLAINED
https://www.youtube.com/watch?v=wKp8lEICwZQ

Search Engine Land article about Dynamic Keyword Insertion
https://searchengineland.com/google-ads-keyword-insertion-452019

Search Engine Land video about Dynamic Keyword Insertion
https://www.youtube.com/shorts/hs69TxeQ1Mw

Read more about this topic on Jyll's Google Ads Blog
Should you use Broad Match keywords in Google Ads? https://learn.jyll.ca/blog/should-you-use-broad-match-keywords-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode74
Are Exact Match Keywords Always Worth the Higher Cost in Google Ads? https://learn.jyll.ca/blog/are-exact-match-keywords-always-worth-the-higher-cost-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode74
Google Ads Match Types in 2025: What You Need to Know: https://learn.jyll.ca/blog/google-ads-match-types-in-2024-what-you-need-to-know?utm_source=podcast&utm_medium=referral&utm_campaign=episode74

Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

Do ecommerce businesses need a Google Shopping feed?

Thu, 19 Jun 2025 01:00:00 -0400

Do you really need a Google Shopping feed to be successful with Google Ads? While it's not an absolute requirement, it is highly recommended for ecommerce businesses. In Episode 73 of the Inside Google Ads podcast, host and Google Ads Coach Jyll Saskin Gales dives into the nuances of using shopping feeds for B2C and B2B ecommerce businesses.

In this episode, you’ll learn about:

Why having your own ecommerce site is crucial for running Google Shopping ads.
Whether Performance Max is a good choice for ecommerce without a product feed.
Alternative campaign strategies, like Search and Demand Gen, for B2B businesses.
The three available bid strategies for Google Shopping campaigns and which one to start with.
A step-by-step approach to implementing a Target ROAS bid strategy successfully.
How to use micro-conversions like "Begin Checkout" to gather more optimization data.

Plus, stay tuned 'til the end of the episode for a new Insider Challenge!

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode73

Google Ads Coaching
Need some expert help with your Google Ads campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode73

Read more about this topic on Jyll's Google Ads blog
Performance Max vs. Standard Shopping: Which is better for ecommerce? https://learn.jyll.ca/blog/performance-max-vs-standard-shopping-which-is-better-for-ecommerce?utm_source=podcast&utm_medium=referral&utm_campaign=episode73
Should you run a feed-only Performance Max campaign? https://learn.jyll.ca/blog/should-you-run-a-feed-only-performance-max-campaign?utm_source=podcast&utm_medium=referral&utm_campaign=episode73
How to Structure Your Standard Shopping Campaigns: https://learn.jyll.ca/blog/how-to-structure-your-standard-shopping-campaigns?utm_source=podcast&utm_medium=referral&utm_campaign=episode73

Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

Help! My Google Ads audiences aren't working!

Thu, 12 Jun 2025 01:00:00 -0400

What happens when your perfectly planned Google Ads audience targeting strategy doesn't work? As any seasoned practitioner knows, encountering obstacles is a normal part of the process. The most valuable skill you can develop is the ability to pivot and find a creative solution when things don't go according to plan.

In Episode 72, host Jyll Saskin Gales tackles common audience targeting failures and provides actionable workarounds. Drawing from recent experiences and listener questions, Jyll explains why certain audience types are no longer compatible with specific campaigns and what you can use instead. She also dives deep into the complex world of personalized advertising policies, offering guidance for businesses in sensitive interest categories like dating services. You'll learn how to navigate these limitations by leveraging Google's data and focusing on a creative-led approach. Finally, Jyll reveals the results of a brand-new study comparing the size and effectiveness of Google-engaged audiences versus traditional tag-based remarketing lists.

In this episode, you’ll learn:

What to do now that Combined Segments are no longer compatible with most campaign types.
The difference between Custom Segments, Custom Interests, and Custom Search Terms.
How to navigate Google's personalized advertising policies for sensitive industries.
Why focusing on creative is your most powerful tool in a restricted ad account.
The surprising results of a new study on Google-engaged audiences vs. traditional remarketing.

Plus, be sure to stay tuned until the end of the episode for a new Insider Challenge to solve!

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode72

Inside Google Ads course
Join more than 400+ Google Ads practitioners leveling up with Jyll Inside Google Ads. You'll find up-to-date in-platform tutorials and guest lessons with the top experts in the world. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode72

Buy my bestselling book!
Inside Google Ads: Everything you need to know about Audience Targeting is available now on Amazon, Kobo, Google Play and Indigo online! This book is your comprehensive guide to mastering audience targeting and achieving exceptional results. Learn more at https://jyll.ca/book?utm_source=podcast&utm_medium=referral&utm_campaign=episode72

Read my Search Engine Land article about the Display network: https://searchengineland.com/author/jyll-saskin-gales

Learn more about my Google-engaged audiences study on my blog: https://learn.jyll.ca/blog/study-should-you-use-google-engaged-audiences-in-2025?utm_source=podcast&utm_medium=referral&utm_campaign=episode72

Learn more about this topic on Jyll's Google Ads blog
Google Ads Remarketing: The Ultimate Guide to Retargeting: https://learn.jyll.ca/blog/google-ads-remarketing-the-ultimate-guide-to-retargeting?utm_source=podcast&utm_medium=referral&utm_campaign=episode72
Google Ads Audience Targeting: A Comprehensive Guide to Reaching Your Ideal Customer: https://learn.jyll.ca/blog/google-ads-audience-targeting-a-comprehensive-guide-to-reaching-your-ideal-customer?utm_source=podcast&utm_medium=referral&utm_campaign=episode72
Where can you use custom segments in Google Ads? https://learn.jyll.ca/blog/where-can-you-use-custom-segments-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode72

Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

Should you use Target CPA bidding in Google Ads?

Thu, 05 Jun 2025 01:00:00 -0400

You've got questions about Target CPA bidding, and in episode 71 of the Inside Google Ads podcast, host Jyll Saskin Gales has answers! She clarifies the differences between Maximize Conversions and Target CPA bid strategies, offering insights into when and why you might consider switching. Jyll also advises whether to start new campaigns with Target CPA or not, and if it's necessary to change to Target CPA if Maximize Conversions is already performing well. She also debunks myths about bid strategy statuses, and whether or not you need to worry about the "learning period."

Plus, stay tuned 'til the end of the episode for a new Insider Challenge!

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode71

Google Ads Coaching
Need some expert help with your Google Ads campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode71

Learn more about this topic on Jyll's Google Ads blog
Maximize Conversions vs. Target CPA: A Complete Google Ads Guide: https://learn.jyll.ca/blog/do-you-need-to-set-a-target-cpa-with-maximize-conversions-bidding?utm_source=podcast&utm_medium=referral&utm_campaign=episode71
Choosing the Right Target When Switching Bid Strategies in Google Ads: https://learn.jyll.ca/blog/choosing-the-right-target-when-switching-bid-strategies-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode71
What does Eligible (Limited) Bid Strategy mean in Google Ads? https://learn.jyll.ca/blog/what-does-eligible-limited-bid-strategy-mean-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode71

Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

Do Google Ads Demand Gen campaigns work for lead generation?

Thu, 29 May 2025 01:00:00 -0400

Can Google Ads Demand Gen campaigns actually generate demand, or are they a waste of money? In episode 70, host Jyll Saskin Gales dives into Google's newest campaign type, Demand Gen, to find out how you can yield impressive results and generate quality leads. To do so, she interviews three seasoned Google Ads practitioners – Heather Broussell, Austin Lindquist, and Jack Hepp – who share their real-world success stories using Demand Gen for diverse lead generation clients, from educational institutions to home services and cybersecurity firms. Their experiences will inspire you with practical examples of how to make Demand Gen work for your own accounts. Tune in to discover how these experts leveraged creative strategies, precise targeting, and thoughtful landing page experiences to drive high-quality leads and exceed client expectations.

Key Topics Discussed:

How an educational institution achieved brand awareness and enrollment goals with Demand Gen, including unexpected geographic reach.
Using Demand Gen to boost leads for a home services business during their slower season.
Creative Demand Gen targeting strategies for a cybersecurity client, focusing on problem-aware audiences with a low-friction conversion path.
The critical role of compelling creative in Demand Gen campaign success.
The importance of sophisticated audience targeting options available in Demand Gen.
Setting realistic conversion expectations and optimizing bidding strategies for Demand Gen campaigns.
Why your landing page and offer are just as crucial as your ad creative and targeting for Demand Gen results.

Plus, be sure to stay tuned until the end of the episode for a new Insider Challenge to solve!

Google Ads Experts featured in this episode

Heather Broussell of Antares Digital Marketing https://antaresdigitalmarketing.com
Austin Lindquist of Ring Ring Marketing https://www.ringringmarketing.com
Harrison Jack Hepp of Industrious Marketing https://industriousmarketing.co

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode70

Inside Google Ads course
Join more than 400+ Google Ads practitioners leveling up with Jyll Inside Google Ads. You'll find up-to-date in-platform tutorials, including brand new Demand Gen lessons to reflect recent platform changes. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode70

Learn more about this topic on Jyll's Google Ads blog
All About Demand Gen Campaigns in Google Ads: https://learn.jyll.ca/blog/all-about-demand-gen-campaigns-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode70
PMax vs. Demand Gen: Which is Right for Your B2B Google Ads Strategy? https://learn.jyll.ca/blog/pmax-vs-demand-gen-which-is-right-for-your-b2b-google-ads-strategy?utm_source=podcast&utm_medium=referral&utm_campaign=episode70
Demand Gen and Signed-In Users: Google Ads Targeting Done Right: https://learn.jyll.ca/blog/demand-gen-and-signed-in-users-google-ads-targeting-done-right?utm_source=podcast&utm_medium=referral&utm_campaign=episode70

Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_go

Google Marketing Live 2025 Recap & Analysis

Thu, 22 May 2025 01:00:00 -0400

It's the day after #GML2025, and Inside Google Ads host Jyll Saskin Gales was in the room where it happened in Mountain View, California. In this special episode, Jyll shares the big announcements from Google Marketing Live, and her perspective on what it all means for your Google Ads account.

Learn more about Google Marketing Live with Jyll: https://jyll.ca/gml?utm_source=podcast&utm_medium=referral&utm_campaign=episode69

AI Max for Search campaigns
Video: https://youtu.be/wKp8lEICwZQ
Article: https://learn.jyll.ca/blog/ai-max-for-search-campaigns-what-you-need-to-know-about-search-max?utm_source=podcast&utm_medium=referral&utm_campaign=episode69

Smart Bidding Exploration
Video: https://youtu.be/Y4zBqPwH1k4
Article: https://learn.jyll.ca/blog/smart-bidding-exploration-in-google-ads-everything-you-need-to-know?utm_source=podcast&utm_medium=referral&utm_campaign=episode69
LinkedIn post: https://www.linkedin.com/posts/jyllsaskingales_have-you-heard-about-smart-bidding-exploration-activity-7326580454264832000-Z-R7/

Performance Max channel reporting
Video: https://youtu.be/zHF_RUGxNSY
Article: https://learn.jyll.ca/blog/performance-max-channel-reporting-transparency-but-no-control?utm_source=podcast&utm_medium=referral&utm_campaign=episode69
Inside Google Ads Episode 66: https://jyll.ca/insidegoogleads/66?utm_source=podcast&utm_medium=referral&utm_campaign=episode69

Performance Max search terms report
Video: https://youtu.be/plXXsIue6-M
Article: https://learn.jyll.ca/blog/performance-max-search-terms-report-negative-keywords-finally?utm_source=podcast&utm_medium=referral&utm_campaign=episode69

Attributed brand searches
Article: https://learn.jyll.ca/blog/what-are-attributed-brand-searches-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode69

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode69

Google Ads Coaching
Want to put Jyll's brain (and 10+ years of expertise) to work on your Google Ads account? Book a Google Ads coaching call! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode69

Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

How can you spy on competitors' keywords in Google Ads?

Thu, 15 May 2025 01:00:00 -0400

What's the easiest way to spy on your competitor's keywords? In episode 68, Google Ads Coach Jyll Saskin Gales dives deep into effective (and ethical) ways to gain valuable insights into your competitors' Google Ads strategies. Forget misleading paid tools; Jyll shares her top three go-to methods that will actually help you understand what's working for others and where you might be missing out. And they're all free! Plus, Jyll breaks down the four ways to increase your search impression share, with the caveat that more isn't always better. Finally, Jyll addresses a frustrating Google Ads tool error, offering a straightforward explanation and a strong recommendation.

Key Topics Discussed:

Practical techniques for researching competitor keywords and ad strategies using Keyword Planner and the Google Ads Transparency Center.
Understanding how to interpret your own auction insights to identify competitor priorities and keyword overlap.
Debunking the myth of a universally "good" impression share and exploring the balance between visibility and profitability.
Exploring the four main ways to increase your impression share: budget, bidding, quality, and targeting.
Why the Ad Preview and Diagnosis tool can be unreliable and what the "search location doesn't match" error actually means.

Plus, be sure to stay tuned until the end of the episode for a new Insider Challenge to solve!

Blog post mentioned in this episode: The Ultimate Guide to Google Ads Quality Score: https://learn.jyll.ca/blog/the-ultimate-guide-to-google-ads-quality-score?utm_source=podcast&utm_medium=referral&utm_campaign=episode68

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode68

Inside Google Ads course
Monthly live Q&A calls with Jyll and guest experts? More than 100 up-to-date Google Ads tutorials? Join more than 400+ Google Ads practitioners leveling up with Jyll Inside Google Ads. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode68

Read more about this topic on Jyll's Google Ads blog
How to Spy on Competitors' Google Ads (and Why You Should!) https://learn.jyll.ca/blog/how-to-spy-on-competitors-google-ads-and-why-you-should?utm_source=podcast&utm_medium=referral&utm_campaign=episode68
Can you see your competitor's keywords in Google Ads? https://learn.jyll.ca/blog/can-you-see-your-competitor-s-keywords-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode68
Why Your Google Ads Are Showing on Competitor Searches (and How to Fix It): https://learn.jyll.ca/blog/why-your-google-ads-are-showing-on-competitor-searches-and-how-to-fix-it?utm_source=podcast&utm_medium=referral&utm_campaign=episode68

Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

Why does Smart Bidding drive up my CPCs?

Thu, 08 May 2025 01:00:00 -0400

Are rising Google Ads CPCs making you sweat? It's not a good enough excuse to stick with manual bidding. In fact, that's counterproductive! In episode 67 of the Inside Google Ads podcast, host Jyll Saskin Gales explains why higher costs with Smart Bidding strategies like Maximize Conversions are actually a good thing, and contribute to better performance. She also addresses concerns about using Maximize Conversions in new accounts with no prior data and clarifies whether duplicate ad groups inflate your CPCs.

Plus, be sure to stay tuned until the end of the episode for a new Insider Challenge to solve!

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode67

Inside Google Ads course
Monthly live Q&A calls with Jyll and guest experts? More than 100 up-to-date Google Ads tutorials? Join more than 400+ Google Ads practitioners leveling up with Jyll Inside Google Ads. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode67

Read more about this topic on Jyll's Google Ads blog
Worried About High CPCs with Maximize Conversions? You Shouldn't Be: https://learn.jyll.ca/blog/worried-about-high-cpcs-with-maximize-conversions-you-shouldn-t-be?utm_source=podcast&utm_medium=referral&utm_campaign=episode67
Are High CPCs Killing Your Google Ads ROI? https://learn.jyll.ca/blog/are-high-cpcs-killing-your-google-ads-roi?utm_source=podcast&utm_medium=referral&utm_campaign=episode67
What can I do if CPCs in my industry are very high? https://learn.jyll.ca/blog/what-can-i-do-if-cpcs-in-my-industry-are-very-high?utm_source=podcast&utm_medium=referral&utm_campaign=episode67

Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

Does Performance Max give enough transparency or control?

Thu, 01 May 2025 01:00:00 -0400

PMax channel reporting is here! Time to celebrate? In a very candid episode of Inside Google Ads, host Jyll Saskin Gales dives into the latest buzz from Google: the upcoming channel reporting feature for Performance Max campaigns. While the promise of transparency—finally seeing how your PMax spend is distributed across Google's various channels like Search, Display, Maps, and Gmail—might sound exciting, Jyll offers a more nuanced perspective. She explains why this visibility without the ability to directly control channel allocation could lead to more frustration than success. Jyll also discusses recent PMax updates (like the introduction of a full search terms report and the ability to add up to 10,000 negative keywords).and Demand Gen updates (channel reporting and controls), further highlighting the perplexing nature of this PMax news. Join Jyll as she shares her honest opinion on these developments and what they might mean for your Google Ads strategy.

Plus, stay tuned until the end of the episode for a new Insider Challenge!

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode66

Google Ads Coaching
Want to put Jyll's brain (and 10+ years of expertise) to work on your Google Ads account? Book a Google Ads coaching call! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode66

Catch Jyll's new interview with Scott Redgate on Scott's YouTube channel! https://www.youtube.com/c/ScottRedgate

Read more about this topic on Jyll's Google Ads blog
Performance Max Channel Reporting: Transparency, But No Control: https://learn.jyll.ca/blog/performance-max-channel-reporting-transparency-but-no-control?utm_source=podcast&utm_medium=referral&utm_campaign=episode66
Performance Max Search Terms Report & Negative Keywords - Finally! https://learn.jyll.ca/blog/performance-max-search-terms-report-negative-keywords-finally?utm_source=podcast&utm_medium=referral&utm_campaign=episode66
Google Ads Performance Max: Is it worth it? https://learn.jyll.ca/blog/google-ads-performance-max-is-it-worth-it?utm_source=podcast&utm_medium=referral&utm_campaign=episode66

Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

Should you use bid adjustments in Google Ads?

Thu, 24 Apr 2025 01:00:00 -0400

Are bid adjustments in Google Ads still a "thing"? In Episode 65 of Inside Google Ads, host Jyll Saskin Gales tackles your questions about bid strategy adjustments. First, Jyll provides alternatives to manual CPC with location bid adjustments. She emphasizes the importance of addressing the root cause to guide automation effectively. Next, Jyll explains Google's customer lifecycle goals features in detail, which you may know as "bid for new customers only" mode. She proposes a practical rule of thumb for when these features might be beneficial. Finally, Jyll answers a philosophical question about the impact of your bidding strategy on Google Ads performance.

Plus, be sure to stay tuned until the end of the episode for a new Insider Challenge to solve!

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode65

Buy my book!
Inside Google Ads: Everything you need to know about Audience Targeting is available now on Amazon! This book is your comprehensive guide to mastering audience targeting and achieving exceptional results. Go to Amazon in your country and search "Inside Google Ads" to find the paperback and ebook editions. Learn more at https://jyll.ca/book?utm_source=podcast&utm_medium=referral&utm_campaign=episode65

Join my SMX Master Class: Beyond Search for extensive on-demand training with me based on "Jyll's Triangle of Google Ads Success." https://searchengineland.com/smx/master-classes/topics/google-ads-beyond-search

Read more about this topic on Jyll's Google Ads blog
Google Ads Customer Lifecycle Goals: What You Need To Know: https://learn.jyll.ca/blog/google-ads-customer-lifecycle-goals-what-you-need-to-know?utm_source=podcast&utm_medium=referral&utm_campaign=episode65
Should you use Maximize Conversions or Manual CPC bidding in Google Ads? https://learn.jyll.ca/blog/should-you-use-maximize-conversions-or-manual-cpc-bidding-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode65
Should Small Businesses Use Smart Bidding in Google Ads? https://learn.jyll.ca/blog/should-small-businesses-use-smart-bidding-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode65

Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

Buy my book today on Amazon!

Wed, 16 Apr 2025 01:00:00 -0400

Guess what?! Jyll's book, "Inside Google Ads: Everything You Need to Know About Audience Targeting," is officially out now - and it's a BESTSELLER! You can buy it on Amazon, in paperback or ebook, and on Google Play Books or Kobo, in ebook.

To celebrate, host Jyll Saskin Gales shares a little taste of what you'll find inside with a special podcast episode. In this short but sweet installment (episode 64 of Inside Google Ads), she reads an excerpt about Your data segments aka remarketing. Jyll shares the four main types of remarketing, and dives into the first one, which is all about using your website data.

Ready to learn how to reach the right audience? Buy the book by searching "Jyll Saskin Gales" on Amazon, or find the full list of localized links at jyll.ca/book

Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

Can you still use custom segments in Google Ads?

Thu, 10 Apr 2025 01:00:00 -0400

Struggling to understand Google Ads custom segments? Are you not seeing them anymore in your audience targeting settings? You're not alone! In Episode 63 of the Inside Google Ads podcast, host Jyll Saskin Gales breaks down the complexities of custom segments in Google Ads.

Just in time for the launch of her new book, "Inside Google Ads: Everything You Need to Know About Audience Targeting" (available on Amazon April 16th, 2025), Jyll gives listeners an exclusive sneak peek into her chapter about Custom Segments. She clarifies what custom segments are, how they work, and the four key inputs you can use. Then, she shares one of her big "aha!" moments about the relationship between content targeting and audience targeting through custom segments.

Next, Jyll answers one listener's question about custom segments in search campaigns and clarifies their compatibility across different campaign types like Display, Demand Gen, Video, and Performance Max. Finally, she answers an agency owner's question about the best way to leverage website URLs for custom segments.

Key topics discussed in this episode:

Understanding the definition and usage of custom segments in Google Ads.
Exploring the four inputs for creating custom segments: interests, searches, websites, and apps.
The relationship between content targeting (topics, placements, keywords) and audience targeting through custom segments.
Compatibility of custom segments with different Google Ads campaign types (Display, Demand Gen, Search, Video, PMax).
Clarification on using website URLs when creating website-based custom segments.

Plus, be sure to stay tuned until the end of the episode for a new Insider Challenge to solve!

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode63

Buy my book!
Inside Google Ads: Everything you need to know about Audience Targeting hits Amazon on Wednesday, April 16th, 2025. This book is your comprehensive guide to mastering audience targeting and achieving exceptional results. Learn more at https://jyll.ca/book?utm_source=podcast&utm_medium=referral&utm_campaign=episode63

Read more about this topic on Jyll's Google Ads blog
How to Apply a Custom Segment to Your Google Ads Campaign: https://learn.jyll.ca/blog/how-to-apply-a-custom-segment-to-your-google-ads-campaign?utm_source=podcast&utm_medium=referral&utm_campaign=episode63
Where can you use custom segments in Google Ads? https://learn.jyll.ca/blog/where-can-you-use-custom-segments-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode63
Google Ads Audience Targeting: A Comprehensive Guide to Reaching Your Ideal Customer: https://learn.jyll.ca/blog/google-ads-audience-targeting-a-comprehensive-guide-to-reaching-your-ideal-customer?utm_source=podcast&utm_medium=referral&utm_campaign=episode63

Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

Are Exact Match keywords expensive in Google Ads?

Thu, 03 Apr 2025 01:00:00 -0400

Are you wondering whether those super specific exact match keywords in Google Ads are actually worth the higher cost? Google Ads Coach Jyll Saskin Gales tackles this question and more in Episode 62 of Inside Google Ads. We're diving into the world of keyword match types, looking at whether exact match consistently delivers a better return on investment compared to broad match, and discussing why the old "phrase match is the middle ground" advice might not hold up anymore. Plus, we're exploring why trying to micromanage exact match through scripts or SKAGs isn't the most effective strategy anymore.

Plus, be sure to stay tuned until the end of the episode for a new Insider Challenge to solve!

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode62

Inside Google Ads course
Want an exclusive invitation to the top search marketing conferences in the world... without getting off your couch? Now, Inside Google Ads course members get exclusive access to Jyll's conference presentations from Friends of Search, SMX Munich, MnSearch and more! Yet another reason to join more than 400+ Google Ads practitioners leveling up Inside Google Ads. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode62

Read more about this topic on Jyll's Google Ads blog
Why is Exact Match So Expensive in Google Ads? https://learn.jyll.ca/blog/why-is-exact-match-so-expensive-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode62
Are Exact Match Keywords Always Worth the Higher Cost in Google Ads? https://learn.jyll.ca/blog/are-exact-match-keywords-always-worth-the-higher-cost-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode62
SKAGs in Google Ads: Are They Still Relevant? https://learn.jyll.ca/blog/skags-in-google-ads-are-they-still-relevant?utm_source=podcast&utm_medium=referral&utm_campaign=episode62

Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
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https://www.threads.net/@the_google_pro

How do you audit a Google Ads account?

Thu, 27 Mar 2025 01:00:00 -0400

In this tech-heavy episode of Inside Google Ads, host Jyll Saskin Gales answers three of your burning Google Ads questions. First, get a sneak peek at Jyll’s exclusive account audit template and discover the five key areas she focuses on to maximize Google Ads Account Audits. Next, demystify the world of UTM tracking and learn how to use them to gain valuable insights into your website traffic. Finally, Jyll clarifies the differences between her two popular Google Ads courses, Inside Google Ads and Google Ads for Beginners, to help you choose the best training for your needs. And as always, there's a new PMax Insider Challenge for you to solve!

Key Topics:

Google Ads account audit template
UTM tracking explained
Inside Google Ads course vs. Google Ads for Beginners course
Performance Max campaign analysis

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode61

Inside Google Ads course
Ready to take your Google Ads skills to the next level? Let me show you how to optimize Search, Shopping, Display, Demand Gen, Video and Performance Max campaigns like a pro. Join more than 400 practitioners today: https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode61

Google Ads for Beginners course
Stop guessing, start advertising. Learn everything you need to know, explained in clear and simple language, to run your first Google Ads campaign - completely updated for 2025. Start now at https://learn.jyll.ca/google-ads-for-beginners?utm_source=podcast&utm_medium=referral&utm_campaign=episode61

YouTube Playlist: Google Ads Account Audits
https://www.youtube.com/playlist?list=PL62Jp6AKaQkLnj0G5lJaQeIygb70PGzkH

Mike Rhodes PMax script [affiliate link]
https://mikerhodes.circle.so/checkout/latest-script?affiliate_code=f578f5

Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://youtube.com/@the_google_pro
https://tiktok.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

Should you use Performance Max for Lead Generation?

Thu, 20 Mar 2025 01:00:00 -0400

Let's put this question to bed once and for all: PMax for Lead Gen, yay or nay? In Episode 60 of Inside Google Ads, host Jyll Saskin Gales tackles your questions about Performance Max for lead generation. Is it a good fit for B2B clients? How does it compare to Demand Gen campaigns? And can it be effectively used for affiliate marketing?

Key topics discussed:

Comparing Performance Max and Demand Gen for B2B.
Strategies for scaling remarketing campaigns using PMax.
The feasibility and challenges of using Performance Max for affiliate marketing.
The importance of conversion tracking for PMax success.
Testing visual mediums and audience targeting with Demand Gen.

Plus, I have a very special guest at the end of the episode sharing a new Insider Challenge for you to solve!

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode60

Google Ads Coaching
Want to put Jyll's brain (and 10+ years of expertise) to work on your Google Ads account? Book a Google Ads coaching call! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode60

Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://youtube.com/@the_google_pro
https://tiktok.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

Advanced Audience Targeting in Google Ads

Thu, 13 Mar 2025 01:00:00 -0400

This is the episode you've been waiting for! For special episode 59, Google Ads Coach Jyll Saskin Gales shares her "Advanced Audience Targeting Strategies" talk from the Paid Search Association Conference 2025. She explores the differences between audience and content targeting, discusses the shift in Google Ads' audience targeting capabilities, and looks at some exciting new features. Jyll also reveals her top 3 audience targeting strategies: non-linear targeting, creative-led targeting, and indirect competitor targeting. Tune in to discover how to adapt your Google Ads strategy and achieve better results with these advanced techniques.

Key topics discussed:

Understanding Audience vs. Content Targeting
The New World of Google Ads Audience Targeting
New Features: Google Engaged Audiences & Conversion-Based Customer Lists
Non-linear Targeting: Reaching Your Audience Indirectly Yet Effectively
Creative-Led Targeting: Using Ad Creative to Attract and Repel
Indirect Competitor Targeting: Leveraging Non-Brand Searches In New Ways

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode59

Inside Google Ads: Everything you need to know about Audience Targeting
This episode is a sneak peak at Jyll's upcoming book about Google Ads audience targeting. Sign up for free to be notified when her book is released at https://free.jyll.ca?utm_source=podcast&utm_medium=referral&utm_campaign=episode59

Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://youtube.com/@the_google_pro
https://tiktok.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

What makes a good Responsive Search Ad?

Thu, 06 Mar 2025 01:00:00 -0500

What makes a good Responsive Search Ad? In Episode 58 of Inside Google Ads, host Jyll Saskin Gales explains the nuances of crafting effective RSAs. We tackle a user's question about whether you need to include keywords in your ad copy, and explore the murky world of asset performance ratings. Plus, Google Ads specialist Boris Beceric shares practical tips for writing effective responsive search ad copy. If you're looking to improve your CTR and expand your PPC skill set, tune in for tons of tips on creating effective Responsive Search Ads.

Key topics discussed include:

Keyword usage and dynamic insertion in ad copy.
Decoding asset performance ratings and their limitations.
Aligning ad assets with available impressions for optimal testing.
Landing page relevance and its impact on ad performance.

Plus, be sure to stay tuned until the end of the episode for a new Insider Challenge!

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode58

Inside Google Ads course
Shall we optimize our RSAs together? Responsive Search Ads, Dynamic Keyword Insertion, Creating Magnetic RSAs - these are just some of the 100+ in-platform tutorials you'll find in Jyll's Inside Google Ads course. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode58

Google Ads with Boris
Are you looking for a community of like-minded PPC professionals, a place you can ask questions and get advice from fellow experts? I'm a proud member of Boris's new Google Ads community, you can learn more about it at https://www.skool.com/google-ads-with-boris

Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://youtube.com/@the_google_pro
https://tiktok.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

Is your business too small to advertise?

Thu, 27 Feb 2025 01:00:00 -0500

In Episode 57 of Inside Google Ads, host Jyll Saskin Gales tackles a question that might make some advertisers squirm: are some businesses simply too small to advertise? She explores the nuances of Google Ads for small businesses, low-budget campaigns, and niche industries, and discusses how to determine if your business (or your client's business) falls into this category. Plus, Jyll shares some controversial opinions and insider tips for making the most of your Google Ads campaigns, even if you're working with limited resources.

Key topics discussed:

How to tell if your business is too small to advertise
Strategies for small budget accounts
The importance of search impression share
Why you shouldn't over-focus on Quality Score with low data
Bid strategy recommendations for small businesses
How to approach limited search volume
Tips for advertising in small towns
When to consider a Demand Gen campaign
Why it's okay to break the rules

Is Google Partner status worth it?

Thu, 20 Feb 2025 01:00:00 -0500

Are the Google Ads certifications worth taking to get Google Partner status? In Episode 56 of Inside Google Ads, host Jyll Saskin Gales tackles your burning questions surrounding Google Ads certifications and Google Partner status. Jyll shares her recent experience of having to redo five certifications to maintain her Google Partner status. She explores the value of the Google Partner badge and delves into the program's four key requirements, and discusses whether achieving and maintaining Google Partner status is truly worth the effort for Google Ads practitioners. She also addresses the debate about the usefulness of Google Ads certifications. Finally, Jyll answers listener questions about the cost of certifications and their impact on job prospects.

Key Topics Discussed:

Is Google Partner status worth it?
Are Google Ads certifications helpful for marketers?
How much do Google Ads certifications cost?
Can certifications help you get a job in Google Ads?

Plus, be sure to stay tuned until the end of the episode for a new Insider Challenge!

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode56

Inside Google Ads course
Are you ready to master Google Ads, once and for all? Join Inside Google Ads and get instant access to more than 100 up-to-date tutorials on everything you need to know to manage ads profitably. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode56

Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://youtube.com/@the_google_pro
https://tiktok.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

Can you still use Manual CPC bidding in Google Ads?

Thu, 13 Feb 2025 01:00:00 -0500

If it ain't broke, don't fix it! In Episode 55 of Inside Google Ads, host Jyll Saskin Gales dives into how to choose the right bidding strategy for your Google Ads campaigns. She discusses the pros and cons of different bid strategies, such as manual CPC, target ROAS, and target impression share. Jyll also shares tips on how to determine which bid strategy is right for your business goals.

Key topics covered in this episode:

Different bid strategies available in Google Ads
How to choose the right bid strategy for your business goals
Tips for using Smart Bidding effectively

How can you advertise on YouTube?

Thu, 06 Feb 2025 01:00:00 -0500

How to advertise on YouTube? Let's get into it. In Episode 54 of Inside Google Ads, host Jyll Saskin Gales discusses the ins and outs of YouTube as a powerful tool in Google Ads, addressing common questions about video campaigns, including how to effectively use in-feed ads and leverage your ecommerce product catalog.

Key Takeaways include:

YouTube is the second largest search engine after Google.
YouTube serves as a database of intent and interest data.
Video campaigns in Google Ads require selecting a campaign subtype.
In-feed ads can be used for brand awareness and mid-funnel engagement.
Skippable video ads can be linked with product catalogs through Google Merchant Center.
Ad creative is crucial in capturing viewer attention in the first few seconds.
Automation in Google Ads can lead to better performance.
Conversion tracking is essential for achieving CPA goals.

Tune in to Inside Google Ads Episode 54 now for your YouTube Ads 101 crash course with Google Ads Coach Jyll Saskin Gales!

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode54

Inside Google Ads course
Are you ready to master Google Ads, once and for all? Join Inside Google Ads and get instant access to more than 100 up-to-date tutorials, including Video campaigns explained, How to set up a Video campaign, How to optimize a Video campaign, Creating great video ads and the YouTube Ads Cheat Sheet! Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode54

Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://youtube.com/@the_google_pro
https://tiktok.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

ALL of your Google Ads questions answered!

Thu, 30 Jan 2025 01:00:00 -0500

It's the one-year anniversary of the Inside Google Ads podcast! To celebrate, host Jyll Saskin Gales answers all of your most burning questions about Google Ads, in under 30 seconds each. This episode is jam-packed with rapid-fire answers to your biggest Google Ads challenges, covering everything from bidding strategies and targeting options to navigating Performance Max and optimizing keywords.

But that's not all! Jyll is also giving away thousands of dollars worth of stuff to celebrate this anniversary, including courses, a coaching call, and more. Tune in NOW to learn what you can win, and enter at jyll.ca/insidegoogleads/53 (note: you can enter at any time in February 2025, and winners will be announced in March 2025)

Topics discussed include:

Bidding strategies: Which strategy is best for your business?
Targeting: How to target your ads to the right audience
Conversion tracking: Why it's important and how to set it up for success
Performance optimization: How to improve your click-through rate, conversion rate, and return on investment
Google Ads for Beginners: Tips for getting started with Google Ads
Advanced Google Ads topics: Such as Performance Max, micro-conversions, Demand Gen and Customer Match

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode53

Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://youtube.com/@the_google_pro
https://tiktok.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

Which is better: Phrase Match or Exact Match keywords?

Thu, 23 Jan 2025 01:00:00 -0500

In Episode 52 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales tackles the nuances of keyword match types in Google Ads head on. No "it depends" here!

Based on your questions, Jyll focuses on exact match and phrase match keywords, and how their use impacts your campaign performance. She uses real-world examples to illustrate the potential benefits and drawbacks of each. Jyll also explores the often-misunderstood world of negative keyword match types, clarifying how they differ from regular keywords and offering practical advice on when to use them.

The episode wraps up with a new Insider Challenge for you to solve. Tune in to learn how to navigate keyword match types for the best Google Ads results in 2025 and beyond.

Key Topics:

Exact Match vs. Phrase Match Keywords
Negative Keyword Match Types
Optimizing Google Ads Campaigns
Search Terms Report Analysis
A/B Testing in Google Ads
Budget Allocation and CPA Goals
Troubleshooting Google Ads Performance

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode52

Google Ads Made Easy
Launch your first Google Search campaign in under an hour with this new, FREE miniseries from Jyll! Sign up for free at https://learn.jyll.ca/easy?utm_source=podcast&utm_medium=referral&utm_campaign=episode52

Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://youtube.com/@the_google_pro
https://tiktok.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

Should you use Customer Match in Google Ads?

Thu, 16 Jan 2025 01:00:00 -0500

Audience Targeting in Google Ads can be very challenging to get right. In Episode 51 of Inside Google Ads, host Jyll Saskin Gales tackles three challenging questions about audience targeting in Google Ads. She explains why customer match lists are so valuable and how to use them effectively, including a discussion of Demand Gen campaigns. She also offers advice on how to find your audience when you operate in a sensitive interest category, using non-linear targeting and creative-led targeting strategies. Finally, she answers the question of whether or not you should use audiences with your Search and Shopping campaigns, providing a framework for layering audiences on Targeting mode with search-based campaign types.

Be sure to stay tuned 'til the end of the episode for a new Insider Challenge!

Key Topics Discussed:

Customer Match Lists
Demand Gen Campaigns
Sensitive Interest Categories
Non-Linear Targeting
Creative-Led Targeting
Audience Targeting in Search Campaigns
Audience Targeting in Shopping Campaigns
Audience Exclusion in Search Campaigns

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode51

Google Ads Account Audit
Are your Google Ads crumbling? Get a professional Google Ads Account Audit with Jyll! Now with a more affordable pricing tier for small businesses. Learn more at https://jyll.ca/pages/google-ads-account-audit?utm_source=podcast&utm_medium=referral&utm_campaign=episode51

Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://youtube.com/@the_google_pro
https://tiktok.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

Do I need to set a Target CPA or Target ROAS in Google Ads?

Thu, 09 Jan 2025 01:00:00 -0500

In Episode 50 of Inside Google Ads, Jyll Saskin Gales tackles the age-old question: which Google Ads bid strategy reigns supreme? She dives deep into the maximize vs. target bid strategies (spoiler alert: manual bidding doesn't even get a seat at the table). Jyll explains why maximize conversions is often the best starting point, especially for new campaigns, and cautions against the pitfalls of bid limits. Using real-world examples from her coaching practice, she illustrates how high CPCs can actually lead to lower CPAs and increased conversions. Plus, Jyll breaks down how to set an appropriate budget for your maximize conversion campaigns and clarifies the difference between Target ROAS and Maximize Conversion Value.

Tune in for everything you need to know about Smart Bidding strategies, setting a Target CPA or Target ROAS, and bid limits. Plus, be sure to stay tuned 'til the end of the episode for a new Insider Challenge!

Key Topics:

Maximize Conversions vs. Target CPA
Target ROAS vs. Maximize Conversion Value
How to set a bidding target
Why bid limits sabotage Smart Bidding
Setting the right budget for new Smart Bidding campaigns

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode50

Inside Google Ads course
Are you ready to master Google Ads, once and for all? Join Inside Google Ads and get instant access to more than 100 up-to-date tutorials, plus your exclusive invitation to a LIVE monthly meeting with me and the world's top Google Ads Experts. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode50

Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://youtube.com/@the_google_pro
https://tiktok.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

What is the future of Google Ads with AI?

Thu, 02 Jan 2025 01:00:00 -0500

You don't need to ask ChatGPT to know that AI is changing every single thing around us. (And no, AI didn't write that sentence.)

In Episode 49 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales tackles the burning question on everyone's minds: what is the future of Google Ads with AI? (Ok, AI did write that sentence.)

Jyll addresses the concerns raised by listeners like you on TikTok, Threads, Instagram and LinkedIn, providing a four-part answer that covers what you need to know about the future of Google Ads. She explores the convergence of SEO and PPC, the shift from targeting to signals, the increasing importance of audience-based marketing, and the heightened significance of creative in capturing attention.

Tune in for a different kind of episode, packed with perspective, predictions and palpaple tips. (AI did not write that last sentence, either. Jyll is unsure whether this is something to be proud of.)

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode49

Want to see Jyll speak?

View Jyll's speaking schedule at https://jyll.ca/speaker

You can also watch recordings of all of Jyll's conference speeches exclusively in her Inside Google Ads course: https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode49

Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

Are Google reps helpful?

Thu, 26 Dec 2024 01:00:00 -0500

In this special episode of Inside Google Ads, host Jyll Saskin Gales speaks with Aaron Young of Define Digital Academy about Google Ads sales representatives. They cover everything from identifying the expertise of your Google rep to understanding the nuances of optimization score and budget recommendations. Plus, they dive into the evolving world of match types, audience targeting, and the power of smart bidding.

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode48

Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro
https://tiktok.com/@the_google_pro

Find Aaron on social media
https://www.youtube.com/@AaronYoungGoogleAds
https://www.linkedin.com/in/aaron-young-67b7b02a/

Should you use manual or automated bidding with Shopping campaigns?

Thu, 19 Dec 2024 01:00:00 -0500

Is there still room in your Google Ads account for good old Standard Shopping campaigns? Absolutely! In Episode 47 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales answers your burning questions about Google Shopping campaigns, a topic often overshadowed by the push for Performance Max. She discusses the importance of these campaigns for ecommerce businesses, provides answers to your questions about bidding strategies, optimization techniques, and product exclusions, and offers valuable insights into maximizing your ecommerce success.

Tune in to learn how to navigate the intricacies of Google Shopping campaigns. Plus, stay tuned until the end of the episode for a new Insider Challenge!

Key Topics:

Manual vs. automated bidding strategies for Shopping campaigns
Transitioning to Target ROAS (tROAS)
The importance of feed optimization
Product exclusions and their impact
Categorizing products for better performance

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode47

Inside Google Ads is exclusively sponsored by Optmyzr, the ultimate platform for managing your paid ads. Optmyzr analyzed more than 22,000 ad accounts and 835,000 ads to find out what impacts performance the most. Get the inside scoop on PMax, Optiscore, Ad Strength and more at https://optmyzr.com/blog?ref=ywu3y2m?utm_source=insidegoogleads&utm_medium=sponsorship

Inside Google Ads course
Are you ready to master Google Ads, once and for all? Join Inside Google Ads and get instant access to more than 100 up-to-date tutorials, plus your exclusive invitation to a LIVE monthly meeting with me and the world's top Google Ads Experts. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode47

Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://youtube.com/@the_google_pro
https://tiktok.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

Can you run Google Ads with a small budget?

Thu, 12 Dec 2024 01:00:00 -0500

In Episode 46 of Inside Google Ads, host Jyll Saskin Gales answers your burning questions about running Google Ads with a small budget. Discover the minimum amount you need to spend to see results, how to approach budget allocation with your bid strategy, and why patience is key in the early stages of your Google Ads journey. Listen and learn how to determine if your business is ready to invest in Google Ads.

Plus, stay tuned 'til the end of the episode for a new Insider Challenge!

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode46

Inside Google Ads is exclusively sponsored by Optmyzr, the ultimate platform for managing your paid ads. Start your free full-functionality trial at https://optmyzr.com/blog?ref=ywu3y2m?utm_source=insidegoogleads&utm_medium=sponsorship

Google Ads Coaching
Want to learn how to manage your own Google Ads effectively? Book a Google Ads Coaching call with me! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode46

Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro
https://tiktok.com/@the_google_pro

How many keywords should I put in an ad group in Google Ads?

Thu, 05 Dec 2024 01:00:00 -0500

Are more keywords better? In Episode 45 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales discusses effective strategies for managing Google Ads campaigns, focusing on keyword consolidation, optimizing shopping ads, and structuring campaigns based on client needs. She emphasizes the importance of understanding keyword intent, the benefits of consolidating keywords, and the rationale behind campaign structuring for different types of clients.

Be sure to stay tuned 'til the end of the episode for a new Insider Challenge!

Key takeaways from Episode 45:

More keywords aren't always better in Google Ads
Aim for 5 to 15 keywords per ad group
Consolidation can lead to better performance
Different products may require different ad group structures
Consider budget and bid strategy when structuring campaigns
Keywords should not be duplicated in multiple match types
Understanding intent is key to keyword grouping

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode45

Inside Google Ads is exclusively sponsored by Optmyzr, the ultimate platform for managing your paid ads. Optmyzr analyzed more than 22,000 ad accounts and 835,000 ads to find out what impacts performance the most. Get the inside scoop on PMax, Optiscore, Ad Strength and more at https://optmyzr.com/blog?ref=ywu3y2m?utm_source=insidegoogleads&utm_medium=sponsorship

Google Ads for Beginners course
Stop guessing, start advertising. Learn everything you need to know, explained in clear and simple language, to run your first Google Ads campaign. Learn more at https://learn.jyll.ca/google-ads-for-beginners?utm_source=podcast&utm_medium=referral&utm_campaign=episode45

Find Jyll on social media
https://youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro
https://www.linkedin.com/in/jyllsaskingales
https://tiktok.com/@the_google_pro

How to launch a new product with Google Ads

Thu, 28 Nov 2024 01:00:00 -0500

In this special episode of Inside Google Ads, host Jyll Saskin Gales gives listeners a sneak peek at her forthcoming weekly Google Ads newsletter, "The Insider." She shares the first issue, which focuses on how to launch a new product with Google Ads, using a real-life client example for illustration.

Jyll emphasizes the importance of a two-pronged approach: a search-based strategy targeting relevant keywords, and an audience-based strategy targeting specific customer profiles. She also highlights the crucial role of compelling ad copy and helpful content in attracting your ideal customer.

You can get podcast episode transcripts - and The Insider newsletter - delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode44

Inside Google Ads is exclusively sponsored by Optmyzr, the ultimate platform for managing your paid ads. Start your free full-functionality trial at https://optmyzr.com/blog?ref=ywu3y2m?utm_source=insidegoogleads&utm_medium=sponsorship

NEW Google Ads Newsletter: The Insider
If you liked what you heard in this episode, sign up for The Insider to get exclusive strategies, real-world case studies and actionable tips you won't find anywhere else. Subscribe now for proven tactics delivered to your inbox every Tuesday: https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode44

Find Jyll on social media
https://tiktok.com/@the_google_pro
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Should you manage your own Google Ads or hire an agency?

Thu, 21 Nov 2024 01:00:00 -0500

Should you manage your Google Ads yourself or hire an agency? In Episode 43 of Inside Google Ads, host Jyll Saskin Gales explores the pros and cons of each option, emphasizing the importance of factors like time, budget, and campaign complexity. She also shares insights into red flags to watch out for when hiring an agency, including dubious claims about proprietary technology and account ownership.

Key Topics:

DIY vs. Agency management for Google Ads
Time and budget considerations
Red flags when hiring a Google Ads agency
Google rep recommendations and practices

Tune in to learn how to make the best decision for your business and avoid common pitfalls. And be sure to stay tuned 'til the end of the episode for a new Insider Challenge to solve!

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode43

Inside Google Ads is exclusively sponsored by Optmyzr, the ultimate platform for managing your paid ads. Start your free full-functionality trial at https://optmyzr.com/blog?ref=ywu3y2m?utm_source=insidegoogleads&utm_medium=sponsorship

Google Ads Coaching
Want to learn how to manage your own Google Ads? Book a Google Ads Coaching call with me! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode43

Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro
https://tiktok.com/@the_google_pro

Will Maximize Conversions bidding inflate my CPCs?

Thu, 14 Nov 2024 07:00:00 -0500

It's time to address the skepticism and anxiety surrounding Smart Bidding in Google Ads. In Episode 42 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales tackles common objections and misconceptions around AI-powered bidding, emphasizing that while Smart Bidding may have short-term drawbacks, it ultimately delivers better results in terms of conversions, ROAS, or customer acquisition cost.

Key Smart Bidding topics discussed:

Manual bidding vs. Smart Bidding for brand search campaigns
Maximize Conversions bidding for new Google Ads campaigns
Target impression share bid strategy: is it Smart?

Plus, be sure to stay tuned 'til the end of the episode to test your skills with a new Insider Challenge!

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode42

Inside Google Ads is exclusively sponsored by Optmyzr, the ultimate platform for managing your paid ads. Start your free full-functionality trial at https://optmyzr.com/blog?ref=ywu3y2m?utm_source=insidegoogleads&utm_medium=sponsorship

Google Ads Account Audit
Jyll's Google Ads account audits are so helpful in driving better results that Google reps are recommending her to their clients. Get Smart Bidding on your side once and for all. Learn more at https://jyll.ca/pages/google-ads-account-audit?utm_source=podcast&utm_medium=referral&utm_campaign=episode42

Find Jyll on social media
https://tiktok.com/@the_google_pro
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https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro
https://www.linkedin.com/in/jyllsaskingales

Should you run Search and Performance Max together?

Thu, 07 Nov 2024 01:00:00 -0500

Let's talk about how to pair different aspects of Google Ads for better results. In Episode 41 of Inside Google Ads, host Jyll Saskin Gales answers three of your burning questions about how different Google Ads features interact together.

We're talking about:

Search & Performance Max: Power Pair?
Search & Retargeting: Is RLSA still a valid Google Ads strategy?
Impression Share & Budget: How to increase or decrease visibility

Tune in for your weekly dose of Google Ads strategy, tactics and tips from a Google Ads coach and ex-Googler. Plus, stay tuned until the end of the episode for a new Insider Challenge for you to solve!

Mentioned in this episode: Jyll's article about Keyword Prioritization
https://www.wordstream.com/blog/keyword-prioritization

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode41

Inside Google Ads is exclusively sponsored by Optmyzr, the ultimate platform for managing your paid ads. Optmyzr analyzed more than 22,000 ad accounts and 835,000 ads to find out what impacts performance the most. Get the inside scoop on PMax, Optiscore, Ad Strength and more at https://optmyzr.com/blog?ref=ywu3y2m?utm_source=insidegoogleads&utm_medium=sponsorship

Inside Google Ads course
Master Google Ads, once and for all. Join my course and get instant access to more than 100 up-to-date tutorials, plus your exclusive invitation to a LIVE monthly meeting with me. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode41

Find Jyll on social media
https://tiktok.com/@the_google_pro
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https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro
https://www.linkedin.com/in/jyllsaskingales

How to optimize a Google Shopping campaign

Thu, 31 Oct 2024 01:00:00 -0400

In this special Halloween episode of Inside Google Ads, we're diving into a real-life Google Ads account – with the client's permission, of course! Host Jyll Saskin Gales, a Google Ads Coach, gives you a spooky peek behind the curtain, where we uncover the secrets to optimizing a Shopping campaign. She'll share how she and her client took a struggling campaign and transformed it into a profitable machine, using a fun little system of "Heroes, Kitties, and Doggies" to categorize products.

This episode is packed with actionable strategies, including:

Analyzing campaign performance: Learn how to identify red flags and areas for improvement in your campaigns.
Optimizing for profitability: Discover how to increase your ROAS and decrease your CPA by focusing on the right metrics.
The power of patience: See why sticking with your optimization strategy, even when things don't look promising at first, can pay off big time.
Strategic categorization: Find out how segmenting your products (or keywords) can help you prioritize your budget and maximize your return on ad spend.

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode40

Inside Google Ads is exclusively sponsored by Optmyzr, the ultimate platform for managing your paid ads. Optmyzr analyzed more than 22,000 ad accounts and 835,000 ads to find out what impacts performance the most. Get the inside scoop on PMax, Optiscore, Ad Strength and more at https://optmyzr.com/blog?ref=ywu3y2m?utm_source=insidegoogleads&utm_medium=sponsorship

Google Ads Coaching
Want to triple your ROAS, just like this business owner? While I can't guarantee similar results, I can guarantee I can help you get to the bottom of the Google Ads challenges you're facing. Let's play Sherock Holmes together on a 1-hour call. Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode40

Find Jyll on social media
https://tiktok.com/@the_google_pro
https://youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro
https://www.linkedin.com/in/jyllsaskingales

Should you use micro-conversions in Google Ads?

Thu, 24 Oct 2024 01:00:00 -0400

What can you do if your Google Ads campaigns don't have enough conversion volume to get Smart Bidding to work? Implement micro-conversions!

In Episode 39 of Inside Google Ads, host Jyll Saskin Gales discusses micro-conversions. She answers your burning questions, like:

What are micro-conversions?
Why do micro-conversions matter?
How to use micro-conversions to improve Google Ads performance?
Do you need to convince clients it's okay to use micro-conversions?
When should you remove micro-conversions?
What are Enhanced Conversions?
Should you use Enhanced Conversion?

Tune in to learn everything you need to know about micro-conversions in Google Ads. Plus, be sure to stay tuned until the end of the episode for a new Insider Challenge!

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode39

Inside Google Ads is exclusively sponsored by Optmyzr, the ultimate platform for managing your paid ads. Optmyzr analyzed more than 22,000 ad accounts and 835,000 ads to find out what impacts performance the most. Get the inside scoop on PMax, Optiscore, Ad Strength and more at https://optmyzr.com/blog?ref=ywu3y2m?utm_source=insidegoogleads&utm_medium=sponsorship

Inside Google Ads course
Become a Google Ads Expert. Get instant access to more than 100 up-to-date tutorials, plus your exclusive invitation to a LIVE monthly meeting with Jyll. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode39

Find Jyll on social media
https://tiktok.com/@the_google_pro
https://youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro
https://www.linkedin.com/in/jyllsaskingales

When is high click-through rate (CTR) a bad thing in Google Ads?

Thu, 17 Oct 2024 01:00:00 -0400

Have you ever felt like your Google Ads results are too good to be true, or too bad to be real? In this episode, host Jyll Saskin Gales tackles three common search struggles that she encounters with her coaching clients, and provides solutions to help you navigate your way through them.

She addresses your questions on topics such as hidden search terms, red flags with CTR and CPC metrics, and how to effectively turn your Quality Score into optimizations.

Tune in to learn how to optimize your search campaigns and avoid common pitfalls in Google Ads. Plus, stay tuned 'til the end of the episode for a new Insider Challenge to solve!

Key Topics discussed:

Search term visibility and data availability in search term reports
Why a high CTR or low CPC isn't necessarily a good thing
How to understand and improve your Quality Score

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode38

Inside Google Ads is exclusively sponsored by Optmyzr, the ultimate platform for managing your paid ads. Optmyzr analyzed more than 22,000 ad accounts and 835,000 ads to find out what impacts performance the most. Get the inside scoop on PMax, Optiscore, Ad Strength and more at https://optmyzr.com/blog?ref=ywu3y2m?utm_source=insidegoogleads&utm_medium=sponsorship

Google Ads Account Audit
Jyll's Google Ads account audits are so helpful in driving better results that Google reps are recommending her to their clients. Get your Search struggles fixed at https://jyll.ca/pages/google-ads-account-audit?utm_source=podcast&utm_medium=referral&utm_campaign=episode38

Find Jyll on social media
https://tiktok.com/@the_google_pro
https://youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro
https://www.linkedin.com/in/jyllsaskingales

Does Performance Max work for lead gen?

Thu, 10 Oct 2024 01:00:00 -0400

Can lead gen businesses use Performance Max? Should they? In this episode of Inside Google Ads, host Jyll Saskin Gales dives into the world of Performance Max for lead generation businesses.

We'll discuss:

Key requirements for Performance Max success in lead generation
How to use value-based bidding to optimize for lead quality
Tips on tracking and managing lead form submissions
Strategies to improve your overall lead generation efforts with Google Ads

Be sure to stay tuned until the end of the episode for a new Insider Challenge!

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode37

Inside Google Ads is exclusively sponsored by Optmyzr, the ultimate platform for managing your paid ads. Optmyzr analyzed more than 22,000 ad accounts and 835,000 ads to find out what impacts performance the most. Get the inside scoop on PMax, Optiscore, Ad Strength and more at https://optmyzr.com/blog?utm_source=insidegoogleads&utm_medium=sponsorship

Inside Google Ads course
Become a Google Ads Expert with Jyll. More than 100 in-platform tutorials, including everything you need to know to get started with Performance Max for lead generation. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode37

Find Jyll on social media
https://tiktok.com/@the_google_pro
https://youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro
https://www.linkedin.com/in/jyllsaskingales

How should I set up my Google Ads campaign?

Thu, 03 Oct 2024 01:00:00 -0400

It's time to answer your burning questions about setting up a new Google Ads campaign! In this episode of Inside Google Ads, host Jyll Saskin Gales shares her top tips and insights about setting up campaigns for the first time.

We discuss:

Why you should always start a new Google Ads campaign "without guidance"
The truth about Ad Strength and how it impacts (or doesn't impact) your campaign performance
How to structure your Google Ads account if you own multiple businesses

Plus, there's a new Insider Challenge for you to solve!

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode36

Inside Google Ads is exclusively sponsored by Optmyzr, the ultimate platform for managing your paid ads. Optmyzr analyzed more than 22,000 ad accounts and 835,000 ads to find out what impacts performance the most. Get the inside scoop on PMax, Optiscore, Ad Strength and more at https://optmyzr.com/blog?utm_source=insidegoogleads&utm_medium=sponsorship

Google Ads Coaching
If you're finding Google Ads overwhelming, you can book a 1-hour call with me. Whether your goal is to set up and plan a new campaign, understand why you're not getting any conversions and fix it, or run through your account together finding opportunities to save wasted ad spend, these are all things we can accomplish on a call together. Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode36

Find Jyll on social media
https://tiktok.com/@the_google_pro
https://youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro
https://www.linkedin.com/in/jyllsaskingales

Are Display ads worth it in Google Ads?

Thu, 26 Sep 2024 01:00:00 -0400

Are Display ads in Google Ads really worth it? In this episode, host Jyll Saskin Gales explores the pros and cons of Display campaigns, sharing her personal bias against them upfront, and offering alternatives that might yield better results for your advertising budget.

She covers common complaints with Display campaigns and how to combat them, including spammy placements, fake leads and retargeting strategies. Tune in to discover if Display ads are truly worth your investment and learn how to optimize your ad strategy for success.

Topics discussed include:
- What are Display campaigns?
- The pros and cons of Display campaigns
- How to combat spam Display placements
- The benefits of Demand Gen and Video campaigns vs. Display
- How to deal with fake calls or leads from Display
- Your guide to retargeting strategies in Google Ads

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode35

Inside Google Ads is exclusively sponsored by Optmyzr, the ultimate platform for managing your paid ads. Optmyzr analyzed more than 22,000 ad accounts and 835,000 ads to find out what impacts performance the most, and they've released fasinating results that are changing the way we understand paid ads. Sign up now for free to be the first to know the inside scoop on PMax, Optiscore, Ad Strength and more: https://hs.optmyzr.com/ppc-study-hall?utm_source=insidegoogleads&utm_medium=sponsorship

Inside Google Ads course
Become a Google Ads Expert with Jyll. More than 100 in-platform tutorials, including everything you need to know to get started with Demand Gen campaigns. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode35

Find Jyll on social media
https://tiktok.com/@the_google_pro
https://youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro
https://www.linkedin.com/in/jyllsaskingales

When should I change my bid strategy in Google Ads?

Thu, 19 Sep 2024 01:00:00 -0400

Is it time to change your campaign's bid strategy? In Episode 34 of Inside Google Ads, host Jyll Saskin Gales, ex-Googler and Google Ads Expert, tackles the tricky question of when and how to change your bid strategy.

She'll guide you through the decision-making process, offering practical advice on transitioning from Maximize Clicks to Maximize Conversions, and from Maximize Conversions to Target CPA. She also addresses common issues like low conversions and unstable results, providing actionable solutions to optimize your campaigns.

Listen now to learn how to effectively communicate your goals to Google via your bid strategy, and achieve better results from your Google Ads campaigns.

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode34

Inside Google Ads is exclusively sponsored by Optmyzr, the ultimate platform for managing your paid ads. Optmyzr analyzed more than 22,000 ad accounts and 835,000 ads to find out what impacts performance the most, and they're releasing their findings all month long. Sign up now for free to be the first to know the inside scoop on PMax, Optiscore, Ad Strength and more: https://hs.optmyzr.com/ppc-study-hall?utm_source=insidegoogleads&utm_medium=sponsorship

Google Ads Coaching
If you're finding Google Ads overwhelming, you can book a 1-hour call with me. Whether your goal is to set up and plan a new campaign, understand why you're not getting any conversions and fix it, or run through your account together finding opportunities to save wasted ad spend, these are all things we can accomplish on a call together. Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode34

Find Jyll on social media
https://tiktok.com/@the_google_pro
https://youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro
https://www.linkedin.com/in/jyllsaskingales

Do single keyword ad groups (SKAGs) still work in Google Ads?

Thu, 12 Sep 2024 05:00:00 -0400

It's time to tackle the controversial SKAG strategy (single keyword ad groups) and explore its relevance in 2024. In Episode 33 of Inside Google Ads, host Jyll Saskin Gales discusses the pros and cons of SKAGs, and whether she recommends this keyword strategy. She also discusses how to strike the right balance between control and automation in your Google Ads strategy. Plus, Jyll shares her top tips for spying on your competitors' keywords, including her unique indirect competitor targeting strategy.

Topics discussed in this episode include:

The pros and cons of SKAGs
The importance of exact match keywords
How to balance control and automation in your keyword strategy
Insider tips for spying on your competitors
Indirect Competitor Targeting

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode33

Inside Google Ads is exclusively sponsored by Optmyzr, the ultimate platform for managing your paid ads. Optmyzr analyzed more than 22,000 ad accounts and 835,000 ads to find out what impacts performance the most, and they're releasing their findings all month long. Sign up now for free to be the first to know the inside scoop on PMax, Optiscore, Ad Strength and more: https://hs.optmyzr.com/ppc-study-hall?utm_source=insidegoogleads&utm_medium=sponsorship

Google Ads Account Audit
Jyll's Google Ads account audits are so helpful in driving better results that Google reps are recommending her to their clients. Get your account audited by "The Google Pro" - Learn more at https://jyll.ca/pages/google-ads-account-audit?utm_source=podcast&utm_medium=referral&utm_campaign=episode33

Find Jyll on social media
https://tiktok.com/@the_google_pro
https://youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro
https://www.linkedin.com/in/jyllsaskingales

What is Demand Gen in Google Ads?

Thu, 05 Sep 2024 01:00:00 -0400

Demand Gen campaigns are the buzziest, newest campaign type in Google Ads. In Episode 32 of Inside Google Ads, host Jyll Saskin Gales explains what Demand Gen is, how it differs from other campaign types, and why it's often called the "Facebook Ads of Google."

Topics discussed in this episode include:

What are Demand Gen campaigns and how do they differ from other campaign types?
Which businesses can benefit from Demand Gen campaigns?
Does targeting get too specific with signed-in users in Demand Gen campaigns?
How to track your Gmail ad performance in Demand Gen campaigns.
Insider tips and strategies for maximizing your Google Ads results with Demand Gen campaigns.

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode32

Inside Google Ads is exclusively sponsored by Optmyzr, the ultimate platform for managing your paid ads. Optmyzr analyzed more than 22,000 ad accounts and 835,000 ads to find out what impacts performance the most, and they're releasing their findings all month long. Sign up now for free to be the first to know the inside scoop on PMax, Optiscore, Ad Strength and more: https://hs.optmyzr.com/ppc-study-hall?utm_source=insidegoogleads&utm_medium=sponsorship

Inside Google Ads course
Become a Google Ads Expert with Jyll. More than 100 in-platform tutorials, including everything you need to know to get started with Demand Gen campaigns. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode32

Find Jyll on social media
https://tiktok.com/@the_google_pro
https://youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro
https://www.linkedin.com/in/jyllsaskingales

4 Facebook Ads Mistakes to Avoid ft. Josh Okungbaiye

Thu, 29 Aug 2024 01:00:00 -0400

You've seen him on TikTok, now he's sharing the top 4 Facebook Ads mistakes you need to avoid. Episode 31 of Inside Google Ads hands the mic to Facebook Ads Expert Josh Okungbaiye. Josh is a highly sought after consultant with 600 5-star reviews on Fiverr. He's sharing his expertise with host Jyll Saskin Gales, a Google Ads Coach, on starting with broad targeting, the importance of creative diversity, setting realistic budgets, and letting go of ego. Tune in to learn how to optimize your Facebook ad campaigns for maximum effectiveness.

Key Topics:

Why starting too broad with Facebook ads can be a mistake
The importance of creative diversity in ad campaigns
How to set realistic budgets for your Facebook ads
Why you need to let go of ego and focus on the user

Follow Josh on social media
https://tiktok.com/@yoshibearj
https://www.instagram.com/goldstarsocialmedia
https://www.youtube.com/@yoshibearj
https://yoshibearj.com

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode31

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

How can local businesses use Google Ads? ft. Harrison Jack Hepp

Thu, 22 Aug 2024 01:00:00 -0400

In Episode 30 of Inside Google Ads, we're joined by Harrison Jack Hepp, an expert in Google Ads strategies for local businesses. Host Jyll Saskin Gales, a Google Ads Coach, asks Jack to break down the common challenges faced by small businesses when using Google Ads for local objectives, including budget constraints, conversion tracking, and measuring the effectiveness of online ads in driving in-store visits. Jack shares valuable tips on setting realistic budgets, optimizing for store visits, and leveraging Google My Business to track offline conversions. Whether you're a small business owner or a marketing professional, this episode is packed with actionable insights to help you maximize your local Google Ads campaigns.

Key Topics:

Common challenges faced by local businesses in Google Ads
Setting realistic budgets for local campaigns
Optimizing for store visits and tracking offline conversions
Leveraging Google My Business for local ads
Tips for measuring the effectiveness of local campaigns

Learn more from Jack
https://www.linkedin.com/in/harrisonjhepp
https://industriousmarketing.co

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode30

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

5 Things You Need To Fix Your Conversion Tracking ft. Ameet Khabra

Thu, 15 Aug 2024 01:00:00 -0400

Third-party cookies may be here to stay (for now), but your conversion tracking and audience building are not delivering the best possible results if you're solely relying on cookie-based methods. In Episode 29 of Inside Google Ads, host Jyll Saskin Gales is joined by Ameet Khabra, the founder of HopSkip Media, to discuss five essential tools you need to maintain accurate conversion tracking and audience building in 2024 and beyond.

Ameet breaks down the jargon and complexities of tools like consent mode, enhanced conversions, offline conversion tracking, server-side tracking, and first-party data. Ameet explains what each tool does, why it's important, and how to prioritize their implementation.

Key Topics:

Understanding consent mode and its role in respecting user privacy
Leveraging enhanced conversions to protect user information and improve tracking accuracy
Bridging the gap between online and offline conversions with offline conversion tracking
Exploring the benefits of server-side tracking for enhanced security and performance
Using customer lists and first-party data for personalized retargeting and audience segmentation

Follow Ameet on social media
https://ww.linkedin.com/in/adwordsgirl
https://www.instagram.com/adwordsgirl
https://twitter.com/adwordsgirl
https://www.facebook.com/adwordsgirl

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode29

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

Can you advertise on Amazon without selling on Amazon? ft. Navah Hopkins

Thu, 08 Aug 2024 01:00:00 -0400

Not surprisingly, the Inside Google Ads podcast is all about Google Ads. But as Google Ads practitioners, even if we don't manage campaigns in other platforms, it's still helpful to know what else is going on in our industry.

For Episode 28, host Jyll Saskin Gales is joined by Optmyzr Brand Evangelist Navah Hopkins to discuss what other ad platforms can teach us about Google Ads. We get right into the weeds that every practitioner needs, as Navah shares the nuances of Performance Max on Microsoft Ads, the mechanics of exclusions in search and social advertising, and her undying love for Amazon Advertising's unique audience targeting capabilities - even if you're not an Amazon seller.

Key Topics:

Leveraging Microsoft Ads' Performance Max for businesses struggling with conversions on Google
Understanding the differences in match types and exclusions between search and social advertising
Exploring the unique audience targeting capabilities of Amazon Ads
Optimizing conversion tracking and reporting across different platforms
Using a CRM as a single source of truth for data consistency

Follow Navah on social media
https://www.linkedin.com/in/navahhopkins
https://www.tiktok.com/@navah.hopkins
https://www.instagram.com/ppcpuppy
https://x.com/navahf

Read Navah's "Ask a PPC" column for Search Engine Journal: https://www.searchenginejournal.com/category/paid-media/ask-ppc/

Watch Optmyzr PPC Town Hall: https://www.optmyzr.com/ppctownhall/

Learn about Optmyzr: https://www.optmyzr.com/

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode28

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
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What are the limitations of Google Ads Grants? ft. Jason King

Thu, 01 Aug 2024 01:00:00 -0400

If you work at a nonprofit, or with nonprofits, this is the episode you've been waiting for!

Google Ads Coach Jyll Saskin Gales is joined by Google Ad Grants expert Jason King to break down everything you need to know about the Google Ad Grants program for nonprofits. We'll bust some common myths, share insider tips, and discuss strategies to help you get the most out of your ad grants campaigns.

Key Topics:

Understanding Google Ad Grants and its limitations
Common struggles nonprofits face with Ad Grants
What to do if your campaign isn't serving any impressions
How to choose the right bidding strategy
The importance of conversion tracking
Tips for overcoming competition and maximizing your budget

Learn more about Jason King’s Ad Grants course: https://course.kingjason.co.uk/?utm_source=iga-podcast&utm_medium=referral&utm_campaign=episode27

Book a call with Jason King: https://kingjason.co.uk/google-ad-grant-training/?utm_source=iga-podcast&utm_medium=referral&utm_campaign=episode27

Browse the Google Ad Grants Help Community: https://support.google.com/grants/community?hl=en

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode27

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
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https://www.threads.net/@the_google_pro

Is Manual CPC bidding in Google Ads a mistake?

Thu, 25 Jul 2024 01:00:00 -0400

Bid strategies are complicated. What should you do when conversions aren't the primary goal of your campaign? The answer may surprise you. In Episode 26 of Inside Google Ads, host Jyll Saskin Gales discusses Target CPM versus Maximize Clicks, Target Impression Share for Google Maps ads, and why she rarely, if ever, recommends Manual CPC bidding.

You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads

Google Ads coaching
Want to get Jyll's expertise working on your account? Book a call with Jyll at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode26

Join us at ppc.zone!

Follow Jyll on social media
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What settings should I use for my Google Ads campaigns?

Thu, 18 Jul 2024 01:00:00 -0400

Ever wondered what the best settings are for your Google Ads campaigns? In this episode, host Jyll Saskin Gales breaks down what you need to know about campaign settings, from why you should start a campaign "without guidance" to the potential risks of auto-apply recommendations. She also explains attribution models in detail, using real-world examples to help you pick the right one for your business (hint: it's probably DDA!)

You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads

You can also sign up for Jyll's free Google Ads newsletter, The Insider, and her free small business marketing newsletter, at free.jyll.ca

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
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Can you layer audiences in Google Ads?

Thu, 11 Jul 2024 01:00:00 -0400

Is it possible to layer audiences in Google Ads? Absolutely!

In this episode, host Jyll Saskin Gales shares how you can narrow your reach and target your ideal audience using audience layering in Google Ads. We’ll explore what audience layering is, how it works, and the different ways you can use it to improve your campaign performance. Plus, try your hand at a new Insider Challenge at the end of the episode!

In Episode 24, you’ll learn about:

How audience layering works in Google Ads.
How to create combined segments to target users who meet multiple criteria.
Non-linear targeting, and how it can help you reach your ideal audience.
How to add targeting layers in a shopping campaign.
What to use instead of similar segments (hint: Lookalikes and Optimized Targeting are two very different solutions)

You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads

Inside Google Ads course
Become a Google Ads Expert with Jyll. More than 100 in-platform tutorials to take you from confused to confident, whether you're working on audiences, keywords, ad copy or attribution. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode24

Follow Jyll on social media
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How to run Google Ads with a low budget

Thu, 04 Jul 2024 01:00:00 -0400

Is it possible to run a successful Google Ads campaign on a small budget? Yes, but it's harder than you think!

This special edition episode of Inside Google Ads features a 20-minute workshop host Jyll Saskin Gales delivered at the Paid Search Association conference in 2023. This workshop is packed with more than 15 specific, actionable tips and real-world examples on how to get the most out of your modest Google Ads budget.

In this episode, you’ll learn about:

Getting your data foundation in place, including conversion tracking, audiences, attribution, and account linking.
Optimizing for micro conversions.
Tips to maximize your Google search investment.
How to leverage audiences to make better use of a small budget.
How to determine if your business is ready for Google Ads.

You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
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How do I get started in Google Ads?

Thu, 27 Jun 2024 01:00:00 -0400

Are you ready to dive into the world of Google Ads? In this beginner-friendly episode, host Jyll Saskin Gales takes you back to basics, answering your burning questions on how to get started with Google Ads. Discover whether you need a website for your ads, learn how to create simple ads with a set price per click, and explore the different learning resources available, including Jyll's beginner-friendly courses. Jyll also reveals the answer to last week's insider challenge, clarifying the different character requirements for headlines in Google Ads.

Key Topics:

Do you need a website to run Google Ads?
How to create a simple Google Ad for a single word with a set price per click.
What are the best resources to learn Google Ads?

You can get episode transcripts delivered to your inbox by signing up for free at https://jyll.ca/insidegoogleads

Google Ads for Beginners
Ready to get started with Google Ads? Jyll's Google Ads for Beginners course is perfect for you. Ryan says it is an "awesome course for beginners and very easy to understand." Isioma raves it's "super easy to follow and I can’t recommend enough." Join Ryan and Isioma in Google Ads for Beginners, learn more at https://learn.jyll.ca/google-ads-for-beginners?utm_source=podcast&utm_medium=referral&utm_campaign=episode22

Follow Jyll on social media
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How often should you update your Google Ads?

Thu, 20 Jun 2024 01:00:00 -0400

Is ad fatigue a real thing in Google Ads? In this episode, host Jyll Saskin Gales talks about one of her favourite Google Ads topics: creating effective ads. She answers listener questions about ad fatigue, dynamic insertion, and call ads, while providing tips to get better performance in Google Ads purely by editing your assets.

Plus, don't miss the Insider Challenge at the end of the episode - answer correctly, and you could win 1 free monthly of access to Jyll's Inside Google Ads membership program.

You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads

Google Ads Account Audit
Jyll's Google Ads account audits are so helpful that Google reps are recommending her to their clients. Get your account audited by "The Google Pro" - Learn more at https://jyll.ca/pages/google-ads-account-audit?utm_source=podcast&utm_medium=referral&utm_campaign=episode21

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
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Does Impression Share matter in Google Ads?

Thu, 13 Jun 2024 01:00:00 -0400

Does Impression Share matter in Google Ads? Both Impression Share and Auction Insights can help you understand how your ads are performing and how you can drive better results. In Episode 20 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales discusses what these metrics are, how they're calculated, and how you can use them to optimize your campaigns. She also debunks some common misconceptions about Impression Share, based on questions YOU'VE asked her on social media.

Key Topics:

What is Impression Share?
What are the different types of Impression Share?
How is Impression Share calculated?
What is the Auction Insights report?
How can you use Impression Share and Auction Insights to optimize your campaigns?

Ready to test your Google Ads knowledge? Tune in and see if you can answer the questions alongside Jyll.

You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads

Google Ads coaching
If you need personalized help with your Google Ads account, you can book a 1:1 call with Jyll. Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode20

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
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Do I need to run a Brand campaign in Google Ads?

Thu, 06 Jun 2024 01:00:00 -0400

Should you be running a Brand campaign in Google Ads? In this episode of Inside Google Ads, Jyll Saskin Gales discusses what Brand campaigns are and why they can be a valuable addition to your Google Ads strategy. She covers the benefits of Brand campaigns, how to set them up, and what to watch out for. I'll also answer your questions about Brand campaigns and share some real-world examples.

In Episode 19, you'll learn:
- What are Brand campaigns in Google Ads?
- Why should you run a Brand campaign?
- How to set up a Brand campaign
- What to watch out for when running a Brand campaign
- Tips for optimizing your Brand campaigns

You can get the transcript of this episode (and future episodes) delivered to your inbox by signing up for free at https://jyll.ca/insidegoogleads

Google Ads for Beginners
If you're enjoying this podcast but getting a little lost on the terminology and fundamentals, fear not! I created my newest course, Google Ads for Beginners, just for you. 40 short, digestible video lessons so that within four hours, you can be running your first Google Ads campaign efficiently and effectively. Learn more at https://learn.jyll.ca/google-ads-for-beginners?utm_source=podcast&utm_medium=referral&utm_campaign=episode19

Follow Jyll on social media
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What is a good ROAS in Google Ads?

Thu, 30 May 2024 01:00:00 -0400

Confused by all the data in your Google Ads dashboard? Wondering what metrics actually matter? In episode 18 of Inside Google Ads, Jyll Saskin Gales dives into how to evaluate your campaigns and make data-driven decisions. There's no magic answer to what a "good" ROAS is, but Jyll provides a framework for understanding profitability and setting realistic goals. You'll also learn the difference between reach and efficiency metrics, why impression share isn't everything, and how to analyze click-through rates and conversion rates to measure campaign success.

Topics Covered:
- How to determine a good ROAS for your business
- Understanding the difference between reach and efficiency metrics
- Why impression share isn't the only metric to consider
- How to analyze click-through rate and conversion rate
- Tips for interpreting campaign data and making data-driven decisions

You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads

Inside Google Ads course
Become a Google Ads Expert with Jyll. More than 100 in-platform tutorials to take you from confused to confident. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode18

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
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https://www.threads.net/@the_google_pro

Google Marketing Live 2024 Recap & Analysis

Thu, 23 May 2024 01:00:00 -0400

Did you catch Google Marketing Live 2024? In this special edition episode, Jyll dives into what Google didn't say at this tentpole event, revealing key insights about the future of Google Ads. Discover five untold truths from GML, including the fading relevance of keywords, the rise of Performance Max, and Google's strategic focus on visual search. Plus, get Jyll's top three recommendations for what you should be focusing on in your Google Ads strategy.

The episode also features exclusive perspectives from fellow ex-Googlers Solange Abraham and Mathew Growden, and industry expert Tod Maffin, host of the Today in Digital Marketing podcast.

Key topics discussed:
- Google's focus on visual search and the declining importance of keywords
- The continued evolution of Performance Max and its implications for advertisers
- Google's push for AI in advertising and search results
- The lack of focus on B2B and lead generation at GML
- Key recommendations for adapting your Google Ads strategy in light of upcoming changes

You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads

Inside Google Ads course
Don't miss any more member-exclusive Q&A's with Jyll and guests like Amalia Fowler, Menachem Ani, Navah Hopkins, Sarah Stemen, and dozens of current and former Googlers. Join Inside Google Ads at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode17

Subscribe to Today in Digital Marketing with Tod Maffin
https://todayindigital.beehiiv.com/subscribe?ref=plyJNuwZHm

More about Solange Abraham
https://www.linkedin.com/in/solange-abraham
https://www.housebysolange.com
https://www.instagram.com/housebysolange

More about Mathew Growden
https://www.linkedin.com/in/mathewgrowden
https://growdy.wtf

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
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Why are my Google Ads spending more than my budget?

Thu, 16 May 2024 01:00:00 -0400

In this episode of Inside Google Ads, Jyll Saskin Gales admits she made a mistake about how budgets work in Google Ads - and it's time to set the record straight.

Learn the key differences between your daily and monthly spending limits, and how changing your budget mid-month affects your remaining spend. Jyll also clarifies the concept of served vs. billed cost – you'll love this one!

Key Topics Covered:

Daily vs. Monthly Spending Limits in Google Ads
How Changing Budgets Affects Your Spending
The Difference Between Served Cost and Billed Cost
Why You Might Not Be Billed for the Full Amount Your Campaign Spends

Plus: Don't miss out on the Insider Challenge at the end of the episode. Test your Google Ads knowledge by figuring out the best way to pace a budget for a new B2B SaaS client.

YOU'RE INVITED! Join Jyll and Tod Maffin for the 3rd Annual Unofficial Google Marketing Live Tailgate on May 21st at 8 AM Pacific / 11 AM Eastern. Get exclusive insights and analysis of the upcoming Google Marketing Live event, 1 hour before "kickoff." Head over to Jyll's YouTube channel or LinkedIn page to tune in (links below)

You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads

Inside Google Ads course
Become a Google Ads Expert with Jyll. More than 100 in-pllatform tutorials to take you from confused to confident. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode16

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
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Should you use Maximize Conversions bidding?

Thu, 09 May 2024 01:00:00 -0400

Jyll Saskin Gales goes deep on Google Ads bid strategies, and specifically Maximize Conversions in Episode 15 of Inside Google Ads.

In this episode, based on follower questions from TikTok, Instagram and YouTube, Jyll covers:

The benefits of Maximize Conversions Bidding, even for small businesses
Why Maximize Conversions might be a better choice than Maximize Clicks, even for beginners
When to consider switching from Maximize Conversions to Target CPA or Target ROAS Bidding

As an added bonus, this episode also includes a new Insider Challenge to test your Google Ads skills on real-world problem solving.

Tune in to learn how to leverage Google's AI to get the most conversions out of your Google Ads campaigns!

You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads

Free Google Ads newsletter
Want to get the latest Google Ads strategies, case studies, free webinars, articles and more from Jyll? Sign up for Jyll's new monthly Google Ads newsletter, The Insider - it's completely free! https://free.jyll.ca?utm_source=podcast&utm_medium=referral&utm_campaign=episode15

Follow Jyll on social media
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Which keyword match type is best in Google Ads?

Thu, 02 May 2024 01:00:00 -0400

Have you noticed your keywords aren't matching the way they used to in Google Ads? You're not alone!

In this episode of Inside Google Ads, Jyll Saskin Gales explores the recent changes to keyword match types and what it means for your campaigns.

Listen in as Jyll answers questions from Bentolabsdesign on TikTok about Phrase Match, Gavin on TikTok about Broad Match with Smart Bidding, and Yhlbill and aprilrainbolt on TikTok & Threads about negative keywords in brand campaigns.

Learn how to adapt your keyword strategy in a world where "Exact Match" isn't quite so exact anymore. Plus, are keywords on the way out?

Don't miss Jyll's answer to last episode's Insider Challeng,e and a brand new one for you to test your Google Ads chops!

You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads

Google Ads Account Audit
If you're concerned about issues in your Google Ads account and you'd like a professional once-over, you can purchase a Google Ads account audit from Jyll. She'll give you your customized scorecard, and tell you exactly how you can improve your campaign performance. Learn more at https://jyll.ca/pages/google-ads-account-audit?utm_source=podcast&utm_medium=referral&utm_campaign=episode14

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
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https://www.threads.net/@the_google_pro

How do I get a job after the Google Ads certifications?

Thu, 25 Apr 2024 01:00:00 -0400

Want a career in Google Ads? This episode of Inside Google Ads is your roadmap to a career in PPC. Jyll Saskin Gales answers questions from listeners like YOU, including:

"Which Google Ads certifications should I take first?"
"How do I land a job after getting certified?"
"How should I price my Google Ads services as a freelancer?"

Jyll breaks down the free Google Skillshop certifications, the best way to complement them for practical experience, and the different paths you can take in the Google Ads world - from agencies to freelancing.

Plus, learn how to find your first freelance clients from guest expert Jenna Warriner, host of the Shiny New Clients podcast, and how to price your services competitively.

This episode is packed with actionable advice to kickstart your Google Ads career. Listen now and don't forget to participate in this week's Insider Challenge for a chance to be featured on a future episode.

You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads

Inside Google Ads course
Get the in-platform Google Ads training that Google Skillshop simply won't teach you. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode13

Shiny New Clients podcast with Jenna Warriner
Listen to Jenna's interview with Jyll about Google Ads for Beginners!
https://www.buzzsprout.com/2215200

Follow Jyll on social media
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Special Episode: Rapid-fire Reddit

Thu, 18 Apr 2024 01:00:00 -0400

In this Special Edition of the Inside Google Ads podcast, Jyll Saskin Gales ditches her usual format to answer 10 burning questions – straight from the wild west of online discussions, Reddit!

Get ready for a rapid-fire session covering 10 essential PPC topics, including:

Conquering competitor searches (without getting flagged!)
Best practices for keyword match types
When to exclude branded keywords
The truth about Quality Score
Budget mysteries solved (including why your daily spend might fluctuate)
Maximizing performance within a set budget (hint: it's all about the bid strategy)
Turning off Auto-Apply Recommendations
The future of Remarketing Ads (spoiler alert: it's not all doom and gloom)

Plus, Jyll shares how she would tackle the last episode's Insider Challenge about Expected CTR.

Ready to test your Google Ads knowledge? Tune in and see if you can answer the questions alongside Jyll.

You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads

Google Ads coaching
If you need personalized help with your Google Ads account, you can book a 1:1 call with Jyll. Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode12

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
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Will better Ad Strength get me better results?

Thu, 11 Apr 2024 01:00:00 -0400

In episode 11 of Inside Google Ads, Jyll Saskin Gales tackles your burning questions about ad quality. Are Ad Strength, Quality Score, and Optimization Score confusing you? Jyll explains the difference between them and how to use them to improve your Google Ads performance.

Listen in as Jyll answers questions from:

Auto Lease 1135 on YouTube: Ad Strength vs. Quality Score?
A YouTube user who wonders why pinning a headline lowers Ad Strength.
James Talbot on TikTok: Does Quality Score refer to relevance to the search?

Jyll explains that Ad Strength is a good practice indicator, but Quality Score, based on actual performance, is more important. She breaks down the three components of Quality Score and reveals which Google Ads score you should ignore altogether.

Plus, there’s a new segment! In the “Insider Challenge,” Jyll presents a real-life Google Ads problem for you to solve. Can you improve a campaign with an average Quality Score?

You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads

Google Ads for Beginners
If you're enjoying this podcast but getting a little lost on the terminology and fundamentals, fear not! I created my newest course, Google Ads for Beginners, just for you. Short & sweet video lessons so that within a few hours, you can be running Google Ads campaigns efficiently and effectively. Learn more at https://learn.jyll.ca/google-ads-for-beginners?utm_source=podcast&utm_medium=referral&utm_campaign=episode11

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
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https://www.threads.net/@the_google_pro

Can you make my Google Ads perform better?

Thu, 04 Apr 2024 01:00:00 -0400

Ever feel like your Google Ads are a mystery? In the 10th episode of Inside Google Ads, Jyll Saskin Gales tackles your burning troubleshooting questions to turn you into a PPC problem solving pro.

Listen in as Jyll helps:

Matinmashayekhe1746 on YouTube understand why their bid strategy is showing as "Eligible (Limited)" and what to do about it
Another question from Matinmashayekhe1746 about a sudden drop in clicks after just an hour (and why you should avoid obsessing over hourly data!)
West Ben G on TikTok, who's getting leads but Google Ads isn't recording the conversions (and how to identify the culprit)

Plus, Jyll launches a brand new segment - the Insider Challenge! Share your answer with Jyll for a chance to be featured in a future episode.

Ready to solve your Google Ads mysteries and get more out of your campaigns? Tune in and follow Inside Google Ads!

You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads

Google Ads Account Audit
If you're concerned about issues in your Google Ads account and you'd like a professional once-over, you can purchase a Google Ads account audit from Jyll. She'll give you your customized scorecard, and tell you exactly how you can improve your campaign performance. Learn more at https://jyll.ca/pages/google-ads-account-audit?utm_source=podcast&utm_medium=referral&utm_campaign=episode10

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
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How do you use custom segments in Google Ads?

Thu, 28 Mar 2024 01:00:00 -0400

In Episode 9 of Inside Google Ads, host Jyll Saskin Gales explores the world of custom segments and how they can elevate your Google Ads targeting.

This episode kicks off with Hazelnut 2194 asking, "How do you actually apply a custom segment to an ad?" Jyll walks you through the creation and application process of custom segments in Google Ads, highlighting their unique advantages in YouTube and Demand Gen campaigns, and pointing out the subtle differences when used in Display campaigns.

Next, Ideal Home Offer inquires, "How do you use combined segments for YouTube ads?" Jyll shares the strategy behind creating and applying combined segments using AND, OR, and NOT logic for ultra-specific targeting. She shares her personal experience using custom segments for targeting potential clients on YouTube, showcasing the power of precise audience targeting.

Lastly, Jaro Atry's question addresses a critical challenge: "How did you navigate Google's restrictions on personalized advertising for sensitive topics?" Jyll introduces the concept of "non-linear targeting" as a creative solution to comply with Google's strict personalized advertising policies while effectively reaching your target audience. She emphasizes the importance of ad content and the strategic assembly of custom segments to navigate around restrictions related to religion, politics, and other sensitive areas.

Whether you're looking to refine your targeting approach, navigate Google's advertising policies, or simply gain deeper insights into Google Ads' capabilities, Episode 9 of Inside Google Ads is packed with invaluable strategies, tips, and real-world examples. Join Jyll Saskin Gales for another informative episode that promises to enhance your Google Ads effectiveness and help you achieve your marketing goals.

You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads

Inside Google Ads course
Let an ex-Googler show you how to make Google Ads work for your business. With Inside Google Ads there are no hacks, no tricks, no cheating the system. Just practical, easy to digest lessons. It’s all about how to work with, not against the platform to get the best out of it. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode9

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What is your CPC going to be?

Thu, 21 Mar 2024 01:00:00 -0400

In Episode 8 of Inside Google Ads, Jyll Saskin Gales dives into the Google Ads Keyword Planner tool, an oldie but goodie in your Google Ads arsenal.

Zeeshan inquires about estimating CPC for new campaigns, to which Jyll recommends utilizing - what else? - Keyword Planner, sharing a few tips for using it effectively.

Motivation & Mindset asks about using competitors' websites for keyword research, so Jyll outlines her "indirect competitor targeting" strategy as a cost-effective campaign tactic.

Lastly, Young Wellz's confusion about Keyword Planner metrics leads Jyll to differentiate between Keyword Planner, Performance Planner and Reach Planner, and when to use each.

This episode is packed with actionable tidbits on leveraging Keyword Planner for strategic campaign planning and competitor analysis. You'd be hard-pressed not to learn something new and useful!

You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads

Google Ads for Beginners
If you're enjoying this podcast but getting a little lost on the terminology and fundamentals, fear not! I created my newest course, Google Ads for Beginners, just for you. Short & sweet video lessons so that within a few hours, you can be running Google Ads campaigns efficiently and effectively. Learn more at https://learn.jyll.ca/google-ads-for-beginners?utm_source=podcast&utm_medium=referral&utm_campaign=episode8

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What should you do if your campaign is limited by budget?

Thu, 14 Mar 2024 01:00:00 -0400

In Episode 7 of the Inside Google Ads podcast, Jyll Saskin Gales tackles the challenge of budget optimization in Google Ads campaigns.

She addresses questions from Raman Virk 8568 via YouTube on managing campaigns with budget constraints, Hello Mr Cat via TikTok on determining the right ad budget, and Noufel Saeed via TikTok on handling high CPCs in competitive niches.

Whether you're wrestling with how to allocate a small budget across a broad campaign or looking for ways to improve the efficiency of your ad spend, this episode is packed with valuable advice.

You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads

Google Ads coaching
If you need personalized help with your Google Ads account, you can book a 1:1 call with Jyll. Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode7

Follow Jyll on social media
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How can you stop getting spam leads from Google Ads?

Thu, 07 Mar 2024 01:00:00 -0500

In this episode of Inside Google Ads, Jyll Saskin Gales, a seasoned expert who has worked with more than 10,000 Google Ads accounts, dives into the intricate world of lead generation through Google Ads. This episode is a goldmine for businesses aiming to sharpen their lead gen strategies, as Jyll tackles common challenges and offers concrete solutions.

The episode kicks off with an anonymous listener's problem concerning spam responses to a renovation company's Google Ads. Jyll clarifies that what appears as spam are actually real people responding based on the targeted keywords, albeit with intentions contrary to the advertiser's. She suggests a variety of fixes to prevent such mismatches.

Next, the conversation shifts to another listener, Bex, who notices a dip in lead quality despite stable ad performance metrics. Jyll introduces her "Troubleshooting 3" as the first places to investigate for potential causes.

Jyll continues with a question from Sahib about the efficacy of lead form assets, providing an honest take on their performance and suitability. While acknowledging their potential, she leans towards driving traffic to a well-optimized landing page for better lead quality and conversion rates.

Throughout the episode, Jyll reinforces the value of Offline Conversion Tracking as a pivotal tool for lead gen success in Google Ads. She encourages listeners to either develop expertise in OCT or engage a professional to implement it, highlighting its critical role in distinguishing high-quality leads from poor ones.

For businesses and marketers looking to enhance their lead generation efforts, this episode serves as an essential guide, packed with actionable insights and practical advice.

You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads

Google Ads Account Audit
If you're concerned about issues in your Google Ads account and you'd like a professional once-over, you can purchase a Google Ads account audit from Jyll. She'll give you your customized scorecard, and tell you exactly how you can improve your campaign performance. Learn more at https://jyll.ca/pages/google-ads-account-audit?utm_source=podcast&utm_medium=referral&utm_campaign=episode6

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Should you run Performance Max campaigns?

Thu, 29 Feb 2024 01:00:00 -0500

In this episode of the Inside Google Ads podcast, host Jyll Saskin Gales dives into the debate between Performance Max campaigns and traditional campaign types like Standard Shopping and Search. With a background that includes a six-year stint at Google and more than 100 Google Ads coaching clients, Jyll brings valuable perspectives to listeners, aiming to clarify the best campaign choices for different business needs.

First, Brandon on TikTok asks whether businesses should adopt Performance Max campaigns or stick with Standard Shopping or Search campaigns. Jyll offers a detailed comparison, suggesting scenarios where each could be advantageous.

Then, Riley asks on TikTok about feed-only Performance Max campaigns, a strategy some advertisers have experimented with. Jyll shares her honest views on this approach, emphasizing the importance of adopting strategies with longevity.

Lastly, Writing4you on TikTok has a B2B service agency and asks about Performance Max vs Search campaigns for their business. Jyll's advice here is particularly relevant for businesses focused on generating leads.

Through answering listener questions, Jyll provides in-depth advice on aligning campaign strategies with business goals. This episode is a must-listen for anyone looking to make informed decisions about Google Ads Performance Max campaigns, from experienced marketers to those just starting out. Stay tuned weekly for more expert advice from Jyll Saskin Gales.

You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads

Inside Google Ads course
Let an ex-Googler show you how to make Google Ads work for your business. With Inside Google Ads there are no hacks, no tricks, no cheating the system. Just practical, easy to digest lessons. It’s all about how to work with, not against the platform to get the best out of it. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode5

Follow Jyll on social media
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Which is better for conversion tracking: Google Analytics 4 or Google Tag Manager?

Thu, 22 Feb 2024 01:00:00 -0500

It's time to implement effective Conversion Tracking in Google Ads with Jyll Saskin Gales in this deep dive episode of Inside Google Ads. Drawing from over a decade of experience, Jyll answers three burning questions sourced from her social media community, providing valuable insights to enhance your Google Ads performance.

Zeeshan from TikTok kicks off by asking about the preferred method for Conversion Tracking: Google Analytics 4 (GA4) or Google Tag Manager (GTM). Jyll breaks down the pros and cons of each, highlighting the crucial considerations for optimal conversion tracking before providing her recommendation.

Sauna Suites on TikTok raises a common challenge: tracking conversions when bookings occur on a third-party system. Jyll explores two practical options—tracking button clicks and leveraging Offline Conversion Import (OCI). This is a must-listen for anyone who runs a lead gen focused Google Ads account.

Mike, also from TikTok, seeks answers to a peculiar issue. Despite registering 15 conversions a day on Google Ads, he isn't receiving any phone calls. Jyll dives into how to identify and address potential discrepancies in your tracking, ensuring accurate and actionable data for optimization.

Don't miss the opportunity to enhance your Google Ads proficiency with Jyll Saskin Gales. Follow her on TikTok, Instagram, YouTube, LinkedIn, and Threads to ask your burning questions for future episodes, and tune in weekly for expert insights and practical solutions.

You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads

Conversion Tracking help
If you'd like an introduction to Jyll's Google Analytics & Conversion Tracking specialist, learn more at https://jyll.ca/pages/ga4-consulting-google-merchant-center

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Why are your Google Ads showing outside your target location?

Thu, 15 Feb 2024 01:00:00 -0500

Join Jyll Saskin Gales in the latest episode of Inside Google Ads as she tackles the perplexing issue of Google Ads displaying outside your intended target location. With over a decade of Google Ads experience, Jyll brings a wealth of knowledge to answer three burning questions sourced from her social media community.

The episode kicks off with Nasim's query about location settings. Jyll explains the nuances of Presence versus Presence or Interest, emphasizing the importance of checking campaign-level settings to ensure precise targeting. Uncover the reasons why conversions might still be coming from outside your target location, and explore tools like Google Analytics and Location Reports to troubleshoot the issue.

Felix's question delves into structuring ad accounts for businesses with multiple locations. Jyll provides various strategies for handling multiple locations, depending on the unique context of your business.

The episode concludes with Justminu on TikTok seeking advice on the optimal location radius for a physical business. Jyll shares the power of radius targeting in Google Ads' advanced settings, and how to tailor your radius based on the nature of your business.

Discover why your Google Ads might be appearing in unexpected locations, and learn the complexities of location settings with Jyll Saskin Gales. Whether you're an experienced PPC specialist or just starting out with Google Ads, Jyll offers practical solutions with real-life examples to enhance your Google Ads performance.

You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads

Google Ads coaching
If you need personalized help with your Google Ads account, you can book a 1:1 call with Jyll. Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode3

Follow Jyll on social media
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Can you get super specific with your Google Ads targeting?

Thu, 08 Feb 2024 01:00:00 -0500

In this week's episode of Inside Google Ads, host Jyll Saskin Gales, a seasoned marketing coach with over a decade of Google Ads expertise, takes listeners on a deep dive into the world of ad targeting within Google Ads. Drawing from her extensive experience working with over 10,000 Google Ads accounts, Jyll answers three questions sourced from her social media community.

The episode kicks off with a question from Jean-Claude, who seeks insights on how to reach people who have visited specific websites. Jyll discusses Google Ads custom segments, providing step-by-step guidance on creating targeted ads based on visited websites. She emphasizes the importance of creativity in forming niche audiences for effective targeting.

The second question comes from Hicham, who wants to know how to place display ads on a specific website that uses Google AdSense. Jyll talks about placements, topics, and display/video keywords, offering a comprehensive guide on how to choose specific websites, apps, or YouTube channels for display and non-conversion-based video campaigns.

Moving to search campaigns, the third question from an anonymous TikTok user addresses the apparent contradiction in Jyll's advice on using audiences in targeting and observation modes with search campaigns. Jyll clarifies the nuances between both options, and provides actionable insights on when to use each mode, and how audience observations can inform future targeting strategies.

During the episode, Jyll shares practical tips, dispels confusion, and empowers listeners to leverage the full potential of Google Ads targeting options. Whether you're a seasoned advertiser or just starting out, this episode offers valuable insights into maximizing the effectiveness of your Google Ads campaigns through your targeting strategy.

You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads

Inside Google Ads
Let an ex-Googler show you how to make Google Ads work for your business. With more than 100 updated in-platform tutorials, plus access to Jyll on a LIVE monthly call, the Inside Google Ads membership course is the best way to accelerate your Google Ads skills and manage your ads more profitably. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode2

Follow Jyll on social media
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Which bid strategy should you choose in Google Ads?

Thu, 01 Feb 2024 01:00:00 -0500

In the first episode of Inside Google Ads, host Jyll Saskin Gales, a seasoned marketing coach with over a decade of Google Ads experience, dives into the intricacies of bidding strategies within Google Ads. Drawing on her wealth of knowledge and expertise, Jyll addresses three burning questions sourced from her active social media community.

The episode kicks off with a query from a TikTok user named Zack, who wonders whether to opt for a Maximize Conversions bid strategy or stick to a fixed cost per click (CPC). Jyll discusses manual CPC bidding and advocates for the versatility and efficiency of the Maximize Conversions strategy in most scenarios.

Moving on to the second question from Anabel, who asked about using Phrase Match keywords alongside Smart Bidding. Jyll explains the evolving inner workings of phrase match and recommends it, even in conjunction with smart bidding, countering Google's advice to pair Smart Bidding with broad match keywords.

The final question comes from Frostify on TikTok, seeking guidance on whether to use Target ROAS with a low budget. Jyll discusses the advanced nature of target ROAS and provides insights on the prerequisites for its effective use, emphasizing the importance of having a minimum number of daily conversions for optimal AI learning.

Throughout the episode, Jyll provides actionable insights, dispels myths, and offers practical advice based on real-world experiences with Google Ads accounts. You'll gain a deeper understanding of bidding strategies, keyword match types, and the delicate balance between budget constraints and campaign efficiency.

You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads

Google Ads for Beginners
If you're interested in getting started with Google Ads, but you're an absolute beginner and completely overwhelmed by all the tutorials and advice out there, I created my newest course, Google Ads for Beginners, just for you. Short, simple and digestible lessons that will teach you the core concepts you need to run effective, profitable Google Ads. Learn more at https://learn.jyll.ca/google-ads-for-beginners?utm_source=podcast&utm_medium=referral&utm_campaign=episode1

Follow Jyll on social media
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