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  <title>Catch Up With Frenz </title>

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  <copyright>© 2026 Catch Up With Frenz </copyright>
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  <itunes:author>Nic Fren</itunes:author>
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  <description><![CDATA[<p>Join Nic Fren as he connects with 'Frenz' from across all industries to bring you great quality stories to inspire, entertain and educate.&nbsp;</p>]]></description>
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    <itunes:title>Everything You Need To Know About Social Media in Property Management</itunes:title>
    <title>Everything You Need To Know About Social Media in Property Management</title>
    <itunes:summary><![CDATA[In this episode, Real Estate Today New Zealand sits down with the Queen of Social Media in the Australian Property Management industry, Ellen Bathgate. Join us as we dive into: ✨ Why property managers should build their own social media presence—and how to get started  ✨ The current state of social media adoption in Property Management and where there’s room for growth  ✨ Practical advice for those hesitant to embrace social media  ✨ Handling online bullying and trolling with c...]]></itunes:summary>
    <description><![CDATA[<p>In this episode, <em>Real Estate Today New Zealand</em> sits down with the Queen of Social Media in the Australian Property Management industry, Ellen Bathgate.</p><p>Join us as we dive into:</p><p>✨ Why property managers should build their own social media presence—and how to get started<br/> ✨ The current state of social media adoption in Property Management and where there’s room for growth<br/> ✨ Practical advice for those hesitant to embrace social media<br/> ✨ Handling online bullying and trolling with confidence<br/> ✨ Insights into what content resonates (and what doesn’t) in today’s market<br/> ✨ Ellen’s bold predictions for social media marketing in Property Management for 2025</p><p>This conversation is packed with actionable tips and forward-thinking strategies—don’t miss it! 🎙️</p>]]></description>
    <content:encoded><![CDATA[<p>In this episode, <em>Real Estate Today New Zealand</em> sits down with the Queen of Social Media in the Australian Property Management industry, Ellen Bathgate.</p><p>Join us as we dive into:</p><p>✨ Why property managers should build their own social media presence—and how to get started<br/> ✨ The current state of social media adoption in Property Management and where there’s room for growth<br/> ✨ Practical advice for those hesitant to embrace social media<br/> ✨ Handling online bullying and trolling with confidence<br/> ✨ Insights into what content resonates (and what doesn’t) in today’s market<br/> ✨ Ellen’s bold predictions for social media marketing in Property Management for 2025</p><p>This conversation is packed with actionable tips and forward-thinking strategies—don’t miss it! 🎙️</p>]]></content:encoded>
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    <pubDate>Sat, 04 Jan 2025 17:00:00 -0500</pubDate>
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    <itunes:title>Should Property Managers Have Their Own Social Media Profiles? </itunes:title>
    <title>Should Property Managers Have Their Own Social Media Profiles? </title>
    <itunes:summary><![CDATA[A hot topic in real estate at the moment.   Should property managers &amp; BDM's have their own social media profiles?   In this episode RETNZ editor Nic Fren sits down with Tommy's Managing Director Harrison Vaughan to break down the pros &amp; cons and give us the insights into what content works best, whys business owners should allow their team to build a brand on social media &amp; more.   Video Timeline:  00:40 - Should property managers and business development managers have their...]]></itunes:summary>
    <description><![CDATA[<p>A hot topic in real estate at the moment. <br/><br/>Should property managers &amp; BDM&apos;s have their own social media profiles? <br/><br/>In this episode RETNZ editor Nic Fren sits down with Tommy&apos;s Managing Director Harrison Vaughan to break down the pros &amp; cons and give us the insights into what content works best, whys business owners should allow their team to build a brand on social media &amp; more. <br/><br/><b>Video Timeline: </b></p><ul><li>00:40 - Should property managers and business development managers have their own profiles on social media? </li><li>02:00 - Why do some property managers or business not embrace social media? </li><li>03:40 - How a property manager or BDM can use their social media presence in their listing presentations. </li><li>04:35 - What is a potential roadblock for business owners to be mindful of? </li><li>05:30 - You may not want to be on social media but you have too. How you can manage this internally. </li><li>07:00 - Does your office have a social media policy?</li><li>07:55 - Create the content for your business, so everything remains on brand. </li><li>08:40 - As a business owner, Nic shares why he&apos;s decided to let his team grow their own profiles.</li><li>09:45 - What content works and what&apos;s not? </li><li>10:50 - What kind of marketing is Harrison and the team doing? </li><li>11:40 - How Facebook accelerated the growth of Tommy&apos;s Property Management.</li><li>12:30 - Thoughts on TikTok?</li><li>14:15 - Why property management performs better than sales content on social media.</li><li>15:25 - Creating a marketing plan. What does that look like? </li><li>16:30 - What metrics are a success on social media? </li><li>17:55 - The value of community groups. </li></ul>]]></description>
    <content:encoded><![CDATA[<p>A hot topic in real estate at the moment. <br/><br/>Should property managers &amp; BDM&apos;s have their own social media profiles? <br/><br/>In this episode RETNZ editor Nic Fren sits down with Tommy&apos;s Managing Director Harrison Vaughan to break down the pros &amp; cons and give us the insights into what content works best, whys business owners should allow their team to build a brand on social media &amp; more. <br/><br/><b>Video Timeline: </b></p><ul><li>00:40 - Should property managers and business development managers have their own profiles on social media? </li><li>02:00 - Why do some property managers or business not embrace social media? </li><li>03:40 - How a property manager or BDM can use their social media presence in their listing presentations. </li><li>04:35 - What is a potential roadblock for business owners to be mindful of? </li><li>05:30 - You may not want to be on social media but you have too. How you can manage this internally. </li><li>07:00 - Does your office have a social media policy?</li><li>07:55 - Create the content for your business, so everything remains on brand. </li><li>08:40 - As a business owner, Nic shares why he&apos;s decided to let his team grow their own profiles.</li><li>09:45 - What content works and what&apos;s not? </li><li>10:50 - What kind of marketing is Harrison and the team doing? </li><li>11:40 - How Facebook accelerated the growth of Tommy&apos;s Property Management.</li><li>12:30 - Thoughts on TikTok?</li><li>14:15 - Why property management performs better than sales content on social media.</li><li>15:25 - Creating a marketing plan. What does that look like? </li><li>16:30 - What metrics are a success on social media? </li><li>17:55 - The value of community groups. </li></ul>]]></content:encoded>
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    <pubDate>Sun, 14 Jul 2024 19:00:00 -0400</pubDate>
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    <itunes:title>Episode 3: Navigating the Virtual Assistant Landscape with Jess Whatman, Founder of Agent Sync</itunes:title>
    <title>Episode 3: Navigating the Virtual Assistant Landscape with Jess Whatman, Founder of Agent Sync</title>
    <itunes:summary><![CDATA[This week, I sat down with Jess Whatman, Founder of Agent Sync, to discuss the practical aspects of integrating virtual assistants into business operations. We covered topics like the right timing to bring on a virtual assistant and the benefits of using an agency for a smooth onboarding process. Our conversation also touched on the collaborative approach needed for delegating non-dollar productive tasks, allowing individuals to focus on areas that truly contribute to business growth. Whether...]]></itunes:summary>
    <description><![CDATA[<p>This week, I sat down with Jess Whatman, Founder of Agent Sync, to discuss the practical aspects of integrating virtual assistants into business operations. We covered topics like the right timing to bring on a virtual assistant and the benefits of using an agency for a smooth onboarding process.</p><p>Our conversation also touched on the collaborative approach needed for delegating non-dollar productive tasks, allowing individuals to focus on areas that truly contribute to business growth. Whether you&apos;re new to a role or a seasoned professional, the insights shared in our discussion offer practical guidance for optimizing your workflow.<br/><br/>Video Timeline</p><p>00:08 Introduction</p><p>02:40 - How has the perception of Virtual Assistants changed over the years</p><p>04:35 - Cyber security &amp; what&apos;s involved when hiring a VA</p><p>06:30 - The treatment of a VA</p><p>07:50 - What are the most sought after tasks agents are seeking assistance with?</p><p>11:25 _ Communication - What&apos;s the communication between agent &amp; like</p><p>13:45 - When is the right time to hire a VA?</p><p>15:06 - How can someone within their first 3 months of the industry benefit from a VA</p><p>17:42 - how agents can avoid the real estate roller coaster with the support of a VA </p><p>19:06 - Where/how does someone find a VA?</p><p>20:40 - Starting the processes with allocation tasks for a VA</p><p>22:20 - Overcoming the nerves to make that first step</p><p>25:35 - If you have been burnt by a VA</p><p>27:42 - Information sharing between VA&apos;s</p><p>33:00 - AI vs VA</p><p>33:55 - It&apos;s important to remember our skillset as agents, we are in the business of building relationships. </p><p>36:30 - Using a VA to nurture your database</p>]]></description>
    <content:encoded><![CDATA[<p>This week, I sat down with Jess Whatman, Founder of Agent Sync, to discuss the practical aspects of integrating virtual assistants into business operations. We covered topics like the right timing to bring on a virtual assistant and the benefits of using an agency for a smooth onboarding process.</p><p>Our conversation also touched on the collaborative approach needed for delegating non-dollar productive tasks, allowing individuals to focus on areas that truly contribute to business growth. Whether you&apos;re new to a role or a seasoned professional, the insights shared in our discussion offer practical guidance for optimizing your workflow.<br/><br/>Video Timeline</p><p>00:08 Introduction</p><p>02:40 - How has the perception of Virtual Assistants changed over the years</p><p>04:35 - Cyber security &amp; what&apos;s involved when hiring a VA</p><p>06:30 - The treatment of a VA</p><p>07:50 - What are the most sought after tasks agents are seeking assistance with?</p><p>11:25 _ Communication - What&apos;s the communication between agent &amp; like</p><p>13:45 - When is the right time to hire a VA?</p><p>15:06 - How can someone within their first 3 months of the industry benefit from a VA</p><p>17:42 - how agents can avoid the real estate roller coaster with the support of a VA </p><p>19:06 - Where/how does someone find a VA?</p><p>20:40 - Starting the processes with allocation tasks for a VA</p><p>22:20 - Overcoming the nerves to make that first step</p><p>25:35 - If you have been burnt by a VA</p><p>27:42 - Information sharing between VA&apos;s</p><p>33:00 - AI vs VA</p><p>33:55 - It&apos;s important to remember our skillset as agents, we are in the business of building relationships. </p><p>36:30 - Using a VA to nurture your database</p>]]></content:encoded>
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    <itunes:title>Episode 2: Social Media Ownership - Who owns what? The Legal Stuff Everyone Needs To Know</itunes:title>
    <title>Episode 2: Social Media Ownership - Who owns what? The Legal Stuff Everyone Needs To Know</title>
    <itunes:summary><![CDATA[WHO OWNS YOUR SOCIAL MEDIA ACCOUNTS?  A conversation that’s extremely important for both business owners and agents.  Thank you to my friend and the real estate lawyer Kristen Porter of O*NO LEGAL for sitting down with me to discuss this extremely important topic.  00:00 - Introduction 00:40 - Who owns a social media channel? 01:30 - Why this is such an important topic 02:10 - What are in contracts and employment agreements today?  04:25 - Social media ARE databases 05:15 - Ultimate...]]></itunes:summary>
    <description><![CDATA[<p>WHO OWNS YOUR SOCIAL MEDIA ACCOUNTS?<br/><br/>A conversation that’s extremely important for both business owners and agents.<br/><br/>Thank you to my friend and the real estate lawyer Kristen Porter of O*NO LEGAL for sitting down with me to discuss this extremely important topic.<br/><br/>00:00 - Introduction<br/>00:40 - Who owns a social media channel?<br/>01:30 - Why this is such an important topic<br/>02:10 - What are in contracts and employment agreements today? <br/>04:25 - Social media ARE databases<br/>05:15 - Ultimately, the person who owns a social media account is.......<br/>05:45 - Best practices on how to navigate agents with a strong social media following<br/>07:00 - The difficulty social media can play in the franchise world <br/>08:20 - Social media policies around appropriate usage of social media <br/>10:00 - The defamation aspect most aren&apos;t aware off<br/>11:50 - What should be included in a social media policy <br/>12:30 - Be careful about what you are posting ESPECIALLY in closed Facebook pages<br/>13:50 - What you need to know about marketing property on social media <br/>15:20 - My rules for off market properties on social media  <br/>16:20 - What happens to social media accounts when a business sells? <br/>19:20 - What can be done from a Cyber security aspect? <br/>21:40 - Mistake on social that can leave your accounts open to hacking <br/>22:40 - Personal or professional pages? <br/>24:40 - What to do with the super star agent with a strong social media following<br/>28:05 - How to mitigate any dramas down the line<br/><br/></p>]]></description>
    <content:encoded><![CDATA[<p>WHO OWNS YOUR SOCIAL MEDIA ACCOUNTS?<br/><br/>A conversation that’s extremely important for both business owners and agents.<br/><br/>Thank you to my friend and the real estate lawyer Kristen Porter of O*NO LEGAL for sitting down with me to discuss this extremely important topic.<br/><br/>00:00 - Introduction<br/>00:40 - Who owns a social media channel?<br/>01:30 - Why this is such an important topic<br/>02:10 - What are in contracts and employment agreements today? <br/>04:25 - Social media ARE databases<br/>05:15 - Ultimately, the person who owns a social media account is.......<br/>05:45 - Best practices on how to navigate agents with a strong social media following<br/>07:00 - The difficulty social media can play in the franchise world <br/>08:20 - Social media policies around appropriate usage of social media <br/>10:00 - The defamation aspect most aren&apos;t aware off<br/>11:50 - What should be included in a social media policy <br/>12:30 - Be careful about what you are posting ESPECIALLY in closed Facebook pages<br/>13:50 - What you need to know about marketing property on social media <br/>15:20 - My rules for off market properties on social media  <br/>16:20 - What happens to social media accounts when a business sells? <br/>19:20 - What can be done from a Cyber security aspect? <br/>21:40 - Mistake on social that can leave your accounts open to hacking <br/>22:40 - Personal or professional pages? <br/>24:40 - What to do with the super star agent with a strong social media following<br/>28:05 - How to mitigate any dramas down the line<br/><br/></p>]]></content:encoded>
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    <pubDate>Wed, 03 Jan 2024 15:00:00 -0500</pubDate>
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    <itunes:title>Episode 1: Social Media &amp; Building a Brand From Scratch </itunes:title>
    <title>Episode 1: Social Media &amp; Building a Brand From Scratch </title>
    <itunes:summary><![CDATA[Our VERY FIRST EPISODE OF 'Catch Up With Frenz'  features Liz Morris, Principal of ONE AGENCY Liverpool Plains.  From starting a business from scratch during lockdown to gaining around 45% market share in just two years, Liz explains how she &amp; the team have separated themselves from their competitors using social media, community involvement, database nurturing &amp; forward thinking.   Throughout the chat, Liz shares her invaluable insights on seamlessly transforming social med...]]></itunes:summary>
    <description><![CDATA[<p>Our VERY FIRST EPISODE OF &apos;<b>Catch Up With Frenz&apos;</b>  features Liz Morris, Principal of ONE AGENCY Liverpool Plains.<br/><br/>From starting a business from scratch during lockdown to gaining around 45% market share in just two years, Liz explains how she &amp; the team have separated themselves from their competitors using social media, community involvement, database nurturing &amp; forward thinking.  </p><p>Throughout the chat, Liz shares her invaluable insights on seamlessly transforming social media posts into tangible buyer inquiries &amp; how the socials are bringing in the leads.<br/><b><br/>Video timeline: </b></p><p>00:30 - Introduction to Liz, the area &amp; population </p><p>01:20 - Starting the business from scratch</p><p>03:00 - Shaking things up in the area</p><p>04:45 - How Liz is attracting out of area buyers using social media </p><p>06:10 - The legalities around posting on social media</p><p>6:50 - How social media is attracting the buyers</p><p>07:30 - Why you don&apos;t need a million followers to be a success on socials</p><p>08:40 - How Liz is using social media to educate her marketplace</p><p>11:20 - How to use your social media results in a listing</p><p>12:40 - How being active in the community plays a huge part in building. a brand</p><p>13:40 - What social media channels are working and why</p><p>16:40 - Why being active in the community when starting out is so important</p><p>19:05 - What&apos;s the strategy for pumping out so much content?</p><p>20:35 - When social media doesn&apos;t work in your area</p><p>22:15 - What content is working best to drive appraisals through socials</p><p>24:00 - Advice to someone who is nervous about putting themselves out there</p>]]></description>
    <content:encoded><![CDATA[<p>Our VERY FIRST EPISODE OF &apos;<b>Catch Up With Frenz&apos;</b>  features Liz Morris, Principal of ONE AGENCY Liverpool Plains.<br/><br/>From starting a business from scratch during lockdown to gaining around 45% market share in just two years, Liz explains how she &amp; the team have separated themselves from their competitors using social media, community involvement, database nurturing &amp; forward thinking.  </p><p>Throughout the chat, Liz shares her invaluable insights on seamlessly transforming social media posts into tangible buyer inquiries &amp; how the socials are bringing in the leads.<br/><b><br/>Video timeline: </b></p><p>00:30 - Introduction to Liz, the area &amp; population </p><p>01:20 - Starting the business from scratch</p><p>03:00 - Shaking things up in the area</p><p>04:45 - How Liz is attracting out of area buyers using social media </p><p>06:10 - The legalities around posting on social media</p><p>6:50 - How social media is attracting the buyers</p><p>07:30 - Why you don&apos;t need a million followers to be a success on socials</p><p>08:40 - How Liz is using social media to educate her marketplace</p><p>11:20 - How to use your social media results in a listing</p><p>12:40 - How being active in the community plays a huge part in building. a brand</p><p>13:40 - What social media channels are working and why</p><p>16:40 - Why being active in the community when starting out is so important</p><p>19:05 - What&apos;s the strategy for pumping out so much content?</p><p>20:35 - When social media doesn&apos;t work in your area</p><p>22:15 - What content is working best to drive appraisals through socials</p><p>24:00 - Advice to someone who is nervous about putting themselves out there</p>]]></content:encoded>
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    <pubDate>Wed, 13 Dec 2023 16:00:00 -0500</pubDate>
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