The Accidental Entrepreneurs Sat, 14 Mar 2026 04:07:36 -0400 https://www.noideawhatwearedoing.com/ en-us © 2026 The Accidental Entrepreneurs yes 3d5fffa6-fffc-5f23-9b21-89134f5387bc Ira Gordon & Stacee Santi episodic false Two different innovators that stumbled on ideas in the veterinary field, built a company, then sold for millions........ without having any idea what they were doing.  

Each week, Ira and Stacee will spin the wheel of start-up questions and share the knowledge they wish they had back then.

]]> Buzzsprout (https://www.buzzsprout.com) business, entrepreneurship, startup, veterinary Ira Gordon & Stacee Santi https://storage.buzzsprout.com/hfiu6gwslt0xgvcj1k29cb0ru2gj?.jpg The Accidental Entrepreneurs https://www.noideawhatwearedoing.com/ Stacee Santi Ira Gordon Ep 29: What were some of your most successful customer engagement ideas? (Season Finale) Ep 29: What were some of your most successful customer engagement ideas? (Season Finale) In our season finale, we dig into some game-changing customer engagement strategies that fueled our startups. Ever thought about how an app or a clever email campaign could transform your business? Or imagine hosting a Willy Wonka-inspired event in Las Vegas complete with golden ticket candy bars and a lovable mascot named Mr. Meowgy. We share behind-the-scenes insights that can inspire your next big idea. It's all about building a community that is both engaged and excited.

As we toast to the end of an amazing season of "The Accidental Entrepreneur," we express our heartfelt gratitude for your support and look forward to more enriching discussions in the future. Cheers!

]]> In our season finale, we dig into some game-changing customer engagement strategies that fueled our startups. Ever thought about how an app or a clever email campaign could transform your business? Or imagine hosting a Willy Wonka-inspired event in Las Vegas complete with golden ticket candy bars and a lovable mascot named Mr. Meowgy. We share behind-the-scenes insights that can inspire your next big idea. It's all about building a community that is both engaged and excited.

As we toast to the end of an amazing season of "The Accidental Entrepreneur," we express our heartfelt gratitude for your support and look forward to more enriching discussions in the future. Cheers!

]]> Ira Gordon & Stacee Santi Buzzsprout-15493177 Mon, 29 Jul 2024 18:00:00 -0400 1731 1 29 full false Ep 28: Have you ever fired a customer? Ep 28: Have you ever fired a customer? In this episode, we reflect on Jerry Seinfeld's memorable commencement speech at Duke University. We delve into his three keys to life—bust your ass, pay attention, and fall in love—and discuss how these principles are essential for entrepreneurial success. We will also share a few stories about overcoming imposter syndrome, handling the pressures of starting a business, and even making the tough call to fire a customer to maintain the integrity of your venture.

We tackle the difficult subject of toxic clients and the strategies we’ve developed for handling unreasonable demands while prioritizing employee well-being. 

]]> In this episode, we reflect on Jerry Seinfeld's memorable commencement speech at Duke University. We delve into his three keys to life—bust your ass, pay attention, and fall in love—and discuss how these principles are essential for entrepreneurial success. We will also share a few stories about overcoming imposter syndrome, handling the pressures of starting a business, and even making the tough call to fire a customer to maintain the integrity of your venture.

We tackle the difficult subject of toxic clients and the strategies we’ve developed for handling unreasonable demands while prioritizing employee well-being. 

]]> Ira Gordon & Stacee Santi Buzzsprout-15453072 Mon, 22 Jul 2024 11:00:00 -0400 1987 full false Ep 27: How did you decide on product pricing? Ep 27: How did you decide on product pricing? As we approach the end of our season, we break down how we landed on the pricing strategy for our products. We also discuss the pros and cons of pricing against a competitor.

We've got a TikTok to share by Luis Fernandes who shares some of his most loved and least favorite tequilas.

Lastly, for our tip of the week, we both decided to share some valuable lessons we learned from our parents.

]]> As we approach the end of our season, we break down how we landed on the pricing strategy for our products. We also discuss the pros and cons of pricing against a competitor.

We've got a TikTok to share by Luis Fernandes who shares some of his most loved and least favorite tequilas.

Lastly, for our tip of the week, we both decided to share some valuable lessons we learned from our parents.

]]> Ira Gordon & Stacee Santi Buzzsprout-15367993 Mon, 15 Jul 2024 14:00:00 -0400 1803 1 27 full false Ep 26: How did you start marketing your company? Ep 26: How did you start marketing your company? Have you ever wondered how to market effectively to a niche audience? In our conversation, we uncover grassroots marketing strategies tailored specifically for the veterinary medicine field.  We offer practical tips for enhancing engagement through traditional marketing tactics and providing educational support to make your product indispensable.

Is trade show marketing still relevant in the digital age? We tackle this question by exploring creative ways to make a splash at trade shows and build lasting connections with potential customers. 

]]> Have you ever wondered how to market effectively to a niche audience? In our conversation, we uncover grassroots marketing strategies tailored specifically for the veterinary medicine field.  We offer practical tips for enhancing engagement through traditional marketing tactics and providing educational support to make your product indispensable.

Is trade show marketing still relevant in the digital age? We tackle this question by exploring creative ways to make a splash at trade shows and build lasting connections with potential customers. 

]]> Ira Gordon & Stacee Santi Buzzsprout-15367773 Mon, 08 Jul 2024 08:00:00 -0400 1604 1 26 full true Ep 25: How did you decide on employee titles? Ep 25: How did you decide on employee titles? This week, we dive into the labyrinth of startup organizational structures. Discover the sometimes arbitrary nature of assigning titles and roles within a small team, where everyone is juggling multiple hats.  Learn about a friend's innovative approach to structuring roles based on compensation, and weigh its pros and cons with us. Finally, we explore how rigid titles can limit contributions and why a more flexible approach might just be the key to a thriving startup. 

Ira's tip of the week: Lucid Chart
Stacee's tip of the week: Send thank you notes to your employees

]]> This week, we dive into the labyrinth of startup organizational structures. Discover the sometimes arbitrary nature of assigning titles and roles within a small team, where everyone is juggling multiple hats.  Learn about a friend's innovative approach to structuring roles based on compensation, and weigh its pros and cons with us. Finally, we explore how rigid titles can limit contributions and why a more flexible approach might just be the key to a thriving startup. 

Ira's tip of the week: Lucid Chart
Stacee's tip of the week: Send thank you notes to your employees

]]> Ira Gordon & Stacee Santi Buzzsprout-15328106 Mon, 01 Jul 2024 08:00:00 -0400 1318 1 25 full false Ep 24: How did you get feedback from your customers? Ep 24: How did you get feedback from your customers? Ever wondered how to what the best way is to get feedback from your customers? Gathering useful user feedback for products in development is a critical step to building the right stuff. In this episode, we share creative strategies, such as involving children and parents for initial testing and how to set up an active engaged user group on social media. At the end of the day, the trick is to create a safe environment that triggers real, honest feedback from your audience.

Special mentions:
Dr. Ellen Langer, Harvard’s renowned ‘Mother of Mindfulness
Mauricio Dujowich

Tip of the week:
Ira: Advice from Mauricio
Stacee: Advice on making decisions

]]> Ever wondered how to what the best way is to get feedback from your customers? Gathering useful user feedback for products in development is a critical step to building the right stuff. In this episode, we share creative strategies, such as involving children and parents for initial testing and how to set up an active engaged user group on social media. At the end of the day, the trick is to create a safe environment that triggers real, honest feedback from your audience.

Special mentions:
Dr. Ellen Langer, Harvard’s renowned ‘Mother of Mindfulness
Mauricio Dujowich

Tip of the week:
Ira: Advice from Mauricio
Stacee: Advice on making decisions

]]> Ira Gordon & Stacee Santi Buzzsprout-15289734 Mon, 24 Jun 2024 08:00:00 -0400 1575 1 24 full false Ep 23: Guest spotlight Luke Burnett, Founder of KeraVet Bio: Revolutionizing Pet Wound Care Ep 23: Guest spotlight Luke Burnett, Founder of KeraVet Bio: Revolutionizing Pet Wound Care Meet Luke Burnett, the innovative mind behind KeraVet Bio, who stumbled upon a brilliant idea that’s transforming pet wound care. In our latest episode, Luke shares the  story of KeraVet Gel, a reformulated human medical product now eliminating the need for those pesky Elizabethan collars. Discover how this breakthrough is not only improving compliance but also strengthening the bond between humans and their furry friends. Luke’s journey is a testament to embracing unexpected opportunities and finding joy in the unplanned paths life offers.

Luke also imparts valuable lessons on effective communication and prioritization in entrepreneurship, emphasizing the importance of active listening, teamwork, and finding the right people to support your vision. Whether you’re an aspiring entrepreneur or a veterinary professional, this episode is packed with insights and practical tips to inspire and guide you.

]]> Meet Luke Burnett, the innovative mind behind KeraVet Bio, who stumbled upon a brilliant idea that’s transforming pet wound care. In our latest episode, Luke shares the  story of KeraVet Gel, a reformulated human medical product now eliminating the need for those pesky Elizabethan collars. Discover how this breakthrough is not only improving compliance but also strengthening the bond between humans and their furry friends. Luke’s journey is a testament to embracing unexpected opportunities and finding joy in the unplanned paths life offers.

Luke also imparts valuable lessons on effective communication and prioritization in entrepreneurship, emphasizing the importance of active listening, teamwork, and finding the right people to support your vision. Whether you’re an aspiring entrepreneur or a veterinary professional, this episode is packed with insights and practical tips to inspire and guide you.

]]> Ira Gordon & Stacee Santi Buzzsprout-15237820 Wed, 12 Jun 2024 09:00:00 -0400 1502 1 23 full false Ep 22: Guest cohost Cindy Trice, What was your least favorite part about being a founder? Ep 22: Guest cohost Cindy Trice, What was your least favorite part about being a founder? Being an entrepreneur isn't all rainbows and unicorns. Guest cohost Cindy Trice and Ira discuss some of the downsides to being the head honcho of a startup ranging from bearing the ultimate burden of all decisions to feelings of loneliness.

Tips of the week:
Cindy:
"Humor Seriously: Why Humor Is a Secret Weapon in Business and Life " by Jennifer Aaker and Naomi Bagdonas

Ira:
Dr. Cheryl London: You really want to know what you're talking about at such a detailed level that like you could go up without any notes and basically draw the whole thing out, and then you will have the ability to sort of explain, explain things to anybody, right




]]> Being an entrepreneur isn't all rainbows and unicorns. Guest cohost Cindy Trice and Ira discuss some of the downsides to being the head honcho of a startup ranging from bearing the ultimate burden of all decisions to feelings of loneliness.

Tips of the week:
Cindy:
"Humor Seriously: Why Humor Is a Secret Weapon in Business and Life " by Jennifer Aaker and Naomi Bagdonas

Ira:
Dr. Cheryl London: You really want to know what you're talking about at such a detailed level that like you could go up without any notes and basically draw the whole thing out, and then you will have the ability to sort of explain, explain things to anybody, right




]]> Ira Gordon & Stacee Santi Buzzsprout-15187161 Mon, 03 Jun 2024 17:00:00 -0400 1492 full false Ep 21: Guest spotlight Dr. Cindy Trice, Founder of Relief Rover and Kick It Pajamas Ep 21: Guest spotlight Dr. Cindy Trice, Founder of Relief Rover and Kick It Pajamas Imagine being inspired to change your career path because of a chance encounter. That’s exactly what happened to Dr. Cindy Trice, a veterinarian who transformed her passion for relief work into a thriving business. In our latest episode, Cindy recounts her unconventional journey from a freelance production worker to founding Relief Rover, a platform designed to connect relief veterinarians and technicians with job opportunities and resources. She shares how her early experiences and an inspirational figure led her to embrace the dynamic and flexible nature of relief veterinary work, which eventually sparked her entrepreneurial spirit. Cindy’s story is an eye-opener into how diverse experiences can unexpectedly shape one's career path.

We also delve into the intricacies of building a two-sided marketplace and the emotional highs and lows that come with it. Cindy describes how she sustained the business without initial revenue and the subscription-based model that ensured its success. Moreover, she talks about the strategic merger with Hound, aligning with partners who shared her vision and integrity. As if that wasn't enough, Cindy opens up about her personal battle with chemotherapy and how it led to the creation of Kick It Pajamas—functional yet stylish clothing for women undergoing medical treatments. Her resilience, creativity, and dedication are a testament to the power of turning personal challenges into impactful business ventures. Don’t miss this episode filled with insightful stories of entrepreneurship, growth, and meaningful partnerships.

]]> Imagine being inspired to change your career path because of a chance encounter. That’s exactly what happened to Dr. Cindy Trice, a veterinarian who transformed her passion for relief work into a thriving business. In our latest episode, Cindy recounts her unconventional journey from a freelance production worker to founding Relief Rover, a platform designed to connect relief veterinarians and technicians with job opportunities and resources. She shares how her early experiences and an inspirational figure led her to embrace the dynamic and flexible nature of relief veterinary work, which eventually sparked her entrepreneurial spirit. Cindy’s story is an eye-opener into how diverse experiences can unexpectedly shape one's career path.

We also delve into the intricacies of building a two-sided marketplace and the emotional highs and lows that come with it. Cindy describes how she sustained the business without initial revenue and the subscription-based model that ensured its success. Moreover, she talks about the strategic merger with Hound, aligning with partners who shared her vision and integrity. As if that wasn't enough, Cindy opens up about her personal battle with chemotherapy and how it led to the creation of Kick It Pajamas—functional yet stylish clothing for women undergoing medical treatments. Her resilience, creativity, and dedication are a testament to the power of turning personal challenges into impactful business ventures. Don’t miss this episode filled with insightful stories of entrepreneurship, growth, and meaningful partnerships.

]]> Ira Gordon & Stacee Santi Buzzsprout-15149916 Tue, 28 May 2024 10:00:00 -0400 1439 full false Ep 20: What was the leadership style like at your company? Ep 20: What was the leadership style like at your company? Ever thought about how leaders adapt as their startups morph into the real business world? Stacee and Ira pull back the curtain on their evolution from the early days of winging it with their teams, to mastering the art of delegation and trust in a growing company. We get real about the gnarly bits of meshing with larger corporate beasts post-acquisition and why having your ducks in a row with processes can save you from a world of hurt down the line.

Special shout outs:
Mike Fisher
Fish Food for Thought newsletter
Dani McVety

Tips of the week:


]]> Ever thought about how leaders adapt as their startups morph into the real business world? Stacee and Ira pull back the curtain on their evolution from the early days of winging it with their teams, to mastering the art of delegation and trust in a growing company. We get real about the gnarly bits of meshing with larger corporate beasts post-acquisition and why having your ducks in a row with processes can save you from a world of hurt down the line.

Special shout outs:
Mike Fisher
Fish Food for Thought newsletter
Dani McVety

Tips of the week:


]]> Ira Gordon & Stacee Santi Buzzsprout-15101249 Mon, 20 May 2024 10:00:00 -0400 1614 full false Ep 19: Who was your biggest competitor? Ep 19: Who was your biggest competitor? In our latest discussion,  we unpack the tango of competition and innovation in the business world. Ira and Stacee share their stories of discomfort of encountering their rivals and the subsequent appreciation for the diversity and drive it brings to the market.

Ira's tip of the week: Disciplined Entrepreneurship: 24 Steps to a Successful Startup by Bill Aulet

Stacee's tip of the week: Radical Candor podcast

]]> In our latest discussion,  we unpack the tango of competition and innovation in the business world. Ira and Stacee share their stories of discomfort of encountering their rivals and the subsequent appreciation for the diversity and drive it brings to the market.

Ira's tip of the week: Disciplined Entrepreneurship: 24 Steps to a Successful Startup by Bill Aulet

Stacee's tip of the week: Radical Candor podcast

]]> Ira Gordon & Stacee Santi Buzzsprout-15050027 Mon, 13 May 2024 08:00:00 -0400 1376 full false Ep 18: What was your most challenging firing? Ep 18: What was your most challenging firing? The episode takes a turn as we confront the reality of firing an employee—a challenge that tests the alignment of personal compassion with a company's core values. We discuss the broader impact these decisions have on the team and the delicate nature of delivering difficult news.

]]> The episode takes a turn as we confront the reality of firing an employee—a challenge that tests the alignment of personal compassion with a company's core values. We discuss the broader impact these decisions have on the team and the delicate nature of delivering difficult news.

]]> Ira Gordon & Stacee Santi Buzzsprout-14979792 Mon, 06 May 2024 08:00:00 -0400 1953 full false Ep 17: When did you "know"? Ep 17: When did you "know"? There comes a time in every successful entrepreneur's life when they just "know" (hopefully). It might be a key event, your inner voice or a gut feeling but some where along the journey, something happened that clued you in that you were really on to something. This week, Stacee and Ira share their special moment.

Special mentions this week:
Adam Little
Elizabeth Green
Ed Catmull
Amy Wallace

]]> There comes a time in every successful entrepreneur's life when they just "know" (hopefully). It might be a key event, your inner voice or a gut feeling but some where along the journey, something happened that clued you in that you were really on to something. This week, Stacee and Ira share their special moment.

Special mentions this week:
Adam Little
Elizabeth Green
Ed Catmull
Amy Wallace

]]> Ira Gordon & Stacee Santi Buzzsprout-14934569 Mon, 22 Apr 2024 13:00:00 -0400 1564 1 17 full false Ep 16: Guest cohost Adam Little, What key advice do you have for startups? Ep 16: Guest cohost Adam Little, What key advice do you have for startups? Have you ever faced the daunting challenge of building a startup from the ground up? This episode is a goldmine of guidance, as Dr. Adam Little shares insights around foundational steps for budding entrepreneurs to thrive.

Adam and Ira spend some time talking about de-risking the company, the problem with hiring too many people too early and why strategic partnerships are a huge waste of time for early stage companies in the veterinary space.

The biggest lessons don't come from success, they come from trying something that fails. If you are an entrepreneur, don't learn the hard way. Instead, take Adam's advice to heart and avoid these pitfalls.
 

Special mentions:
Mark Stephenson
Couto Guillermo

]]> Have you ever faced the daunting challenge of building a startup from the ground up? This episode is a goldmine of guidance, as Dr. Adam Little shares insights around foundational steps for budding entrepreneurs to thrive.

Adam and Ira spend some time talking about de-risking the company, the problem with hiring too many people too early and why strategic partnerships are a huge waste of time for early stage companies in the veterinary space.

The biggest lessons don't come from success, they come from trying something that fails. If you are an entrepreneur, don't learn the hard way. Instead, take Adam's advice to heart and avoid these pitfalls.
 

Special mentions:
Mark Stephenson
Couto Guillermo

]]> Ira Gordon & Stacee Santi Buzzsprout-14884170 Sun, 14 Apr 2024 01:00:00 -0400 1821 1 15 full false Ep 15: Guest spotlight Dr. Adam Little, Founder of GoFetch Ep 15: Guest spotlight Dr. Adam Little, Founder of GoFetch Glance behind the curtain with Dr. Adam Little as he chats with Ira about his startup journey including the highs of innovation and the lows of layoffs. Adam shares the hard knock lessons he learned with brutal honesty showing that integrity and compassion always win.  You won't want to miss this episode with one of the most brilliant innovators in veterinary medicine.

Learn more about Adam on LinkedIn


]]> Glance behind the curtain with Dr. Adam Little as he chats with Ira about his startup journey including the highs of innovation and the lows of layoffs. Adam shares the hard knock lessons he learned with brutal honesty showing that integrity and compassion always win.  You won't want to miss this episode with one of the most brilliant innovators in veterinary medicine.

Learn more about Adam on LinkedIn


]]> Ira Gordon & Stacee Santi Buzzsprout-14849278 Mon, 08 Apr 2024 11:00:00 -0400 2944 15 1 full true Ep 14: Guest cohost Beth Green, How did you find your business partners? Ep 14: Guest cohost Beth Green, How did you find your business partners? Stacee and our special guest cohost, Beth Green, spin the wheel today and talk about their business partners and the way they found them.

Special mentions:
Toni Passaretti
John O'Brien
Dr. Pat Tomlinson
Karyn Gavzer
Martin Traub-Werner

]]> Stacee and our special guest cohost, Beth Green, spin the wheel today and talk about their business partners and the way they found them.

Special mentions:
Toni Passaretti
John O'Brien
Dr. Pat Tomlinson
Karyn Gavzer
Martin Traub-Werner

]]> Ira Gordon & Stacee Santi Buzzsprout-14803330 Sun, 31 Mar 2024 21:00:00 -0400 1190 1 14 full false Ep 13: Guest spotlight Beth Green, CEO Vetmedux Ep 13: Guest spotlight Beth Green, CEO Vetmedux Discover the inspiring journey of Beth Green, CEO of Vetmedux. She takes us through her remarkable transition from veterinary publishing into a leader of tech innovation in this field.

As the brains behind Clinicians Brief, Beth's tale is one of pioneering spirit and ingenuity, turning a stack of unread journals into an essential resource for vets everywhere.

Her company's strategic acquisition of Plumb's Veterinary Drugs is just one highlight of how Vetmedux has become a staple in every veterinarian's toolkit.

Special mentions:
Caleb Frankel
Indu Mani

]]> Discover the inspiring journey of Beth Green, CEO of Vetmedux. She takes us through her remarkable transition from veterinary publishing into a leader of tech innovation in this field.

As the brains behind Clinicians Brief, Beth's tale is one of pioneering spirit and ingenuity, turning a stack of unread journals into an essential resource for vets everywhere.

Her company's strategic acquisition of Plumb's Veterinary Drugs is just one highlight of how Vetmedux has become a staple in every veterinarian's toolkit.

Special mentions:
Caleb Frankel
Indu Mani

]]> Ira Gordon & Stacee Santi Buzzsprout-14751292 Sat, 23 Mar 2024 14:00:00 -0400 1516 1 13 full false Ep 12: What have you learned about working with engineers? Ep 12: What have you learned about working with engineers? Stacee and Ira talk about their initial misconceptions about software development and the often overlooked immense value of an ongoing partnership with engineers beyond the launch phase. Lessons include learning the ropes of product development timelines and understanding the investment costs are critical for any entrepreneur aiming for success.

]]> Stacee and Ira talk about their initial misconceptions about software development and the often overlooked immense value of an ongoing partnership with engineers beyond the launch phase. Lessons include learning the ropes of product development timelines and understanding the investment costs are critical for any entrepreneur aiming for success.

]]> Ira Gordon & Stacee Santi Buzzsprout-14707427 Sun, 17 Mar 2024 19:00:00 -0400 1244 full false Ep 11: Who was your first hire and where did you find them? Ep 11: Who was your first hire and where did you find them? This week, Stacee and Ira talk about where they found their first employee and discuss what type of person can you attract when you can't pay well and don't offer any benefits....yet!

Tip of the week: 
Ira: You can find employees that actually care more about the business than yourself
Stacee: The importance of holding in-person team meetings early on (and some great locations to do this).

]]> This week, Stacee and Ira talk about where they found their first employee and discuss what type of person can you attract when you can't pay well and don't offer any benefits....yet!

Tip of the week: 
Ira: You can find employees that actually care more about the business than yourself
Stacee: The importance of holding in-person team meetings early on (and some great locations to do this).

]]> Ira Gordon & Stacee Santi Buzzsprout-14671922 Mon, 11 Mar 2024 18:00:00 -0400 1350 1 11 full false Ep 10: What was it like when you got your big payout? Ep 10: What was it like when you got your big payout? This week, Ira and Stacee share what it actually feels like to see millions of dollars drop in your bank account one day when you sell your company. So, technically you're rich now....what's the first thing two nerds purchase?!

And, we have our eye on some future millionaires (entrepreneurs we love):
Dani Rabwin
Nicole Clausen
Alex Contreras

Favorite tip, trick, quote of the week:
Ira: The book "Quiet: The Power of Introverts in a World That Can't Stop Talking" by Susan Cain
Stacee: How to handle your overwhelming inbox and still get back to people in 24h

]]> This week, Ira and Stacee share what it actually feels like to see millions of dollars drop in your bank account one day when you sell your company. So, technically you're rich now....what's the first thing two nerds purchase?!

And, we have our eye on some future millionaires (entrepreneurs we love):
Dani Rabwin
Nicole Clausen
Alex Contreras

Favorite tip, trick, quote of the week:
Ira: The book "Quiet: The Power of Introverts in a World That Can't Stop Talking" by Susan Cain
Stacee: How to handle your overwhelming inbox and still get back to people in 24h

]]> Ira Gordon & Stacee Santi Buzzsprout-14624421 Mon, 04 Mar 2024 11:00:00 -0500 1477 full false Ep 9: Have you ever been sued? Ep 9: Have you ever been sued? This week, Ira and Stacee talk about being sued or having to sue someone. Unfortunately, if you have a company, you are going to need a lawyer somewhere, somehow for something. 

Tip of the week:
Stacee: The podcast "How to be awesome at your job"
Ira: The book "Finding confidence in conflict- How to negotiate anything and live your best life" by Christian Kwame


]]> This week, Ira and Stacee talk about being sued or having to sue someone. Unfortunately, if you have a company, you are going to need a lawyer somewhere, somehow for something. 

Tip of the week:
Stacee: The podcast "How to be awesome at your job"
Ira: The book "Finding confidence in conflict- How to negotiate anything and live your best life" by Christian Kwame


]]> Ira Gordon & Stacee Santi Buzzsprout-14570908 Mon, 26 Feb 2024 10:00:00 -0500 1431 full false Ep 8: What were some marketing ideas that failed? Ep 8: What were some marketing ideas that failed? Have you ever launched a marketing campaign that failed miserably? Trust us, we've been there. Join us as we take a walk down memory lane, cringing at our biggest mistakes in marketing.

Here is a link to Stacee's embarrassing explainer video that is inappropriate on so many levels.

Our favorite things:
Ira: The 5 Dysfunctions of a Team by Pat Lencioni
Stacee: Loom software

]]> Have you ever launched a marketing campaign that failed miserably? Trust us, we've been there. Join us as we take a walk down memory lane, cringing at our biggest mistakes in marketing.

Here is a link to Stacee's embarrassing explainer video that is inappropriate on so many levels.

Our favorite things:
Ira: The 5 Dysfunctions of a Team by Pat Lencioni
Stacee: Loom software

]]> Ira Gordon & Stacee Santi Buzzsprout-14474845 Fri, 09 Feb 2024 17:00:00 -0500 1477 1 8 full true Ep 7: What was your first office like? Ep 7: What was your first office like? The question today is "What was your first office like?"

In talking about this we delve into the importance of enjoying the climb when you are an entrepreneur. Take it from us, the money is good but the journey there is better.

Our favorite tip, trick, or quote this week:
Ira: Slack
Stacee: Jotform

To hear the whole Jim Carrey speech, go here:
https://youtu.be/YAzTIOy0ID0
P.S. It's amazing!

]]> The question today is "What was your first office like?"

In talking about this we delve into the importance of enjoying the climb when you are an entrepreneur. Take it from us, the money is good but the journey there is better.

Our favorite tip, trick, or quote this week:
Ira: Slack
Stacee: Jotform

To hear the whole Jim Carrey speech, go here:
https://youtu.be/YAzTIOy0ID0
P.S. It's amazing!

]]> Ira Gordon & Stacee Santi Buzzsprout-14271528 Mon, 05 Feb 2024 10:00:00 -0500 1437 1 7 full false E6: Who were some of the most critical people in your journey? E6: Who were some of the most critical people in your journey? This week, Ira tells us the story of his son being "scientist of the week" for his school and his quest to analyze the absorbency of paper towels —tackling variables, crunching numbers, and learning that the smallest details can make the biggest impact.

The question today is "Who were some of the most critical people in your journey?"

Ira and Stacee  will share the stories of Dan and Mihailo, and their undeniable influence on technology and leadership in sculpting a business's destiny. Dan's flair for customer experience and design that brought a new life to the product, inviting the end-user into the development loop. Mihailo, the engineer with a knack for the possible, who pushed boundaries between creation and execution.

Our favorite tips this week:
Ira: "Just do experiments" and the importance of getting clarity on what you are doing

Stacee: A book "Product Led Onboarding" by Ramli John that teaches you how to turn your customer into super Mario

]]> This week, Ira tells us the story of his son being "scientist of the week" for his school and his quest to analyze the absorbency of paper towels —tackling variables, crunching numbers, and learning that the smallest details can make the biggest impact.

The question today is "Who were some of the most critical people in your journey?"

Ira and Stacee  will share the stories of Dan and Mihailo, and their undeniable influence on technology and leadership in sculpting a business's destiny. Dan's flair for customer experience and design that brought a new life to the product, inviting the end-user into the development loop. Mihailo, the engineer with a knack for the possible, who pushed boundaries between creation and execution.

Our favorite tips this week:
Ira: "Just do experiments" and the importance of getting clarity on what you are doing

Stacee: A book "Product Led Onboarding" by Ramli John that teaches you how to turn your customer into super Mario

]]> Ira Gordon & Stacee Santi Buzzsprout-14391313 Mon, 29 Jan 2024 10:00:00 -0500 1424 1 6 full false E5: What is some of the worst advice you hear people telling founders? E5: What is some of the worst advice you hear people telling founders? On this episode of Accidental Entrepreneur, we talk about some of the worst advice we have heard people giving to founders, like avoid having a cofounder/partner if at all possible and never telling anyone your big idea.

Along the way, we share a short list of core qualities to think about when choosing your cofounders and the importance of shouting your idea from the rooftops.

Favorite tips, tools or quotes:
Ira: Having a CRM like Hubspot or Salesforce
Stacee: Using Keynote to sketch ideas

Awesome folks mentioned in today's episode:
Mauricio Dujowich
Steve Shaw
Martin Traub-Werner
Aaron Massecar
Hubspot
Salesforce
Karyn Ekola

]]> On this episode of Accidental Entrepreneur, we talk about some of the worst advice we have heard people giving to founders, like avoid having a cofounder/partner if at all possible and never telling anyone your big idea.

Along the way, we share a short list of core qualities to think about when choosing your cofounders and the importance of shouting your idea from the rooftops.

Favorite tips, tools or quotes:
Ira: Having a CRM like Hubspot or Salesforce
Stacee: Using Keynote to sketch ideas

Awesome folks mentioned in today's episode:
Mauricio Dujowich
Steve Shaw
Martin Traub-Werner
Aaron Massecar
Hubspot
Salesforce
Karyn Ekola

]]> Ira Gordon & Stacee Santi Buzzsprout-14186409 Mon, 22 Jan 2024 09:00:00 -0500 975 full false E4: Why Not Me? The Mindset that Drives Startup Success E4: Why Not Me? The Mindset that Drives Startup Success When my morning run-in with a herd of audacious cows takes an unexpected turn, it sets the stage for a podcast episode that's as wild as the ranch life itself. Join me, Stacy Santee, and my laugh-loving co-host Ira Gordon, as we swap tales of our offbeat paths into the world of startups—in a discussion where the punchlines are as plentiful as the insights. From the story of Vet Prep's birth, buoyed by a modest loan and a mentor's unwavering belief, to the trials of an 18-month development odyssey, we uncover the unpredictable yet exhilarating nature of bringing a vision to life.

But the entrepreneurial rodeo doesn't stop there! Hear how my pivot from veterinarian to tech founder with Vet to Pet was fueled by sheer grit, and how a surprise investment from a former client, Marty Kagan, turbocharged our trajectory. We'll also reveal how my partner Eric's low-key start masked his major tech achievement, proving that the real power players often fly under the radar. So saddle up for a rollicking ride through startup success, sprinkled with laughter and learning, that just might leave you asking, "Why not me?" too.

Mauricio Dujowich
Jeff Zuba
Marty Cagan
Eric Chan
Larry Santi
Loadman
Ames Prentiss

]]> When my morning run-in with a herd of audacious cows takes an unexpected turn, it sets the stage for a podcast episode that's as wild as the ranch life itself. Join me, Stacy Santee, and my laugh-loving co-host Ira Gordon, as we swap tales of our offbeat paths into the world of startups—in a discussion where the punchlines are as plentiful as the insights. From the story of Vet Prep's birth, buoyed by a modest loan and a mentor's unwavering belief, to the trials of an 18-month development odyssey, we uncover the unpredictable yet exhilarating nature of bringing a vision to life.

But the entrepreneurial rodeo doesn't stop there! Hear how my pivot from veterinarian to tech founder with Vet to Pet was fueled by sheer grit, and how a surprise investment from a former client, Marty Kagan, turbocharged our trajectory. We'll also reveal how my partner Eric's low-key start masked his major tech achievement, proving that the real power players often fly under the radar. So saddle up for a rollicking ride through startup success, sprinkled with laughter and learning, that just might leave you asking, "Why not me?" too.

Mauricio Dujowich
Jeff Zuba
Marty Cagan
Eric Chan
Larry Santi
Loadman
Ames Prentiss

]]> Ira Gordon & Stacee Santi Buzzsprout-14141543 Mon, 15 Jan 2024 08:00:00 -0500 1423 full false E3: How Forgetting to Give Your Pet Their Medication Led to an Unexpected Startup - Stacee's Story E3: How Forgetting to Give Your Pet Their Medication Led to an Unexpected Startup - Stacee's Story When Stacee Santi traded her veterinarian scrubs for the innovative world of tech entrepreneurship, she didn't just create an app—she sparked a revolution in pet care communication. On our latest podcast, Stacee shares her inspiring journey from observing pet owners' struggles with heartworm prevention to developing Vet2Pet, a game-changing app that bridges the gap between veterinary services and technology. Her tale is a testament to how a single idea, fueled by passion and perseverance, can transform an entire industry.

Her journey is not just about overcoming adversity but a story of how relentless innovation can make every listener believe in the power of determination and the spirit of entrepreneurship.

Mentions:
Karyn Ekola
Mobile App Loader: Zvika (Dave) Ashkenazi
Zoetis rep: Tim Lara
Zoetis rep: John Barrier
Website developer: Duffy Brook
Martin Traub-Werner
VetPartners
App developer: DEVersity
Milan Boričić
Mihailo Jovković
Veterinary influencer: Eric Garcia
Vetsource
Dominos

]]> When Stacee Santi traded her veterinarian scrubs for the innovative world of tech entrepreneurship, she didn't just create an app—she sparked a revolution in pet care communication. On our latest podcast, Stacee shares her inspiring journey from observing pet owners' struggles with heartworm prevention to developing Vet2Pet, a game-changing app that bridges the gap between veterinary services and technology. Her tale is a testament to how a single idea, fueled by passion and perseverance, can transform an entire industry.

Her journey is not just about overcoming adversity but a story of how relentless innovation can make every listener believe in the power of determination and the spirit of entrepreneurship.

Mentions:
Karyn Ekola
Mobile App Loader: Zvika (Dave) Ashkenazi
Zoetis rep: Tim Lara
Zoetis rep: John Barrier
Website developer: Duffy Brook
Martin Traub-Werner
VetPartners
App developer: DEVersity
Milan Boričić
Mihailo Jovković
Veterinary influencer: Eric Garcia
Vetsource
Dominos

]]> Ira Gordon & Stacee Santi Buzzsprout-14238332 Mon, 08 Jan 2024 11:00:00 -0500 1402 1 3 full false E2: 'Stump the Dumbass': Ira's Unconventional Journey to Entrepreneurship E2: 'Stump the Dumbass': Ira's Unconventional Journey to Entrepreneurship Today, Ira shares with us his serendipitous shift from veterinary student to innovator, as we explore the origins of an online study platform that revolutionized veterinary education.

Scaling a startup isn't all about number crunching and serious business. Ira's journey is proof that taking bold steps with friends can lead to unexpected, prosperous ventures in the world of healthcare education.

Join us as we look back on the 17-year odyssey of Ira's enterprise, from its modest beginnings to a bittersweet sale in 2020. Ira leaves us with a nugget of inspiration for all aspiring entrepreneurs: find joy in your journey, because that's where true success takes root.

Names mentioned in this episode:
Cofounder: Mauricio Dujowich
Cofounder: Steve Shaw
Engineer: Eric Chan
First customer: Jose Rodriguez
Brother in-law: Donovan Keith
Brian Jensen
VetPrep

]]> Today, Ira shares with us his serendipitous shift from veterinary student to innovator, as we explore the origins of an online study platform that revolutionized veterinary education.

Scaling a startup isn't all about number crunching and serious business. Ira's journey is proof that taking bold steps with friends can lead to unexpected, prosperous ventures in the world of healthcare education.

Join us as we look back on the 17-year odyssey of Ira's enterprise, from its modest beginnings to a bittersweet sale in 2020. Ira leaves us with a nugget of inspiration for all aspiring entrepreneurs: find joy in your journey, because that's where true success takes root.

Names mentioned in this episode:
Cofounder: Mauricio Dujowich
Cofounder: Steve Shaw
Engineer: Eric Chan
First customer: Jose Rodriguez
Brother in-law: Donovan Keith
Brian Jensen
VetPrep

]]> Ira Gordon & Stacee Santi Buzzsprout-14238326 Mon, 08 Jan 2024 11:00:00 -0500 1593 1 2 full true E1: Welcome to Our New Podcast! Meet your hosts, Stacee and Ira E1: Welcome to Our New Podcast! Meet your hosts, Stacee and Ira Ever wonder what it's like to leap into the entrepreneurial abyss and come out the other side, not only intact but thriving? That's the topic  Stacee Santi and Ira Gordon tackle in the Accidental Entrepreneur's debut. 

We're your unlikely business gurus, swapping tales from the trenches and doling out the kind of advice you'd wish you had when you were starting out. Together, we provide a rare glimpse into the real-world rollercoaster ride of launching and letting go of business ventures. Get ready for a show that will teach aspiring entrepreneurs everything you wish you knew and the unvarnished truth about what it takes to succeed.

]]> Ever wonder what it's like to leap into the entrepreneurial abyss and come out the other side, not only intact but thriving? That's the topic  Stacee Santi and Ira Gordon tackle in the Accidental Entrepreneur's debut. 

We're your unlikely business gurus, swapping tales from the trenches and doling out the kind of advice you'd wish you had when you were starting out. Together, we provide a rare glimpse into the real-world rollercoaster ride of launching and letting go of business ventures. Get ready for a show that will teach aspiring entrepreneurs everything you wish you knew and the unvarnished truth about what it takes to succeed.

]]> Ira Gordon & Stacee Santi Buzzsprout-14237491 Tue, 02 Jan 2024 18:00:00 -0500 405 1 1 full false