All Systems Go! Automation, Evolved for the AI Era Thu, 10 Sep 2026 10:00:01 -0400 https://automationbridge.com/ en-us © 2026 All Systems Go! Automation, Evolved for the AI Era yes 1d47eb89-74d2-5b08-a71c-547c2193a338 Chris L. Davis episodic false Join Chris L. Davis and learn a smarter way to run and grow your business online. Most founders think that when their technology stalls, the answer is to hire another freelancer. All Systems Go! makes the case for something better: what you actually need is leadership that can get more out of the doers and the tools you already have.

Every week, Chris shows you how to operate lean and lead your technology instead of being run by it. You'll see how the right leadership turns a small team into an engine that moves faster, spends less, and builds real capacity. That includes one of the biggest shifts available to businesses today: using AI to build your own internal software instead of renting a stack of SaaS tools - turning technology you own into a genuine competitive advantage. It's a new approach to getting the most out of your technology and your technical people, so you actually hit your growth goals instead of just adding headcount.

Chris L. Davis is a fractional CTO and the founder of Automation Bridge, and he's spent his career as the bridge between founders and the technical work that powers their businesses.

]]> Buzzsprout (https://www.buzzsprout.com) marketing, automation, business, entrepreneurship, technology, software Chris L. Davis https://storage.buzzsprout.com/jgwwueb1nrtq7opttd0tbz34092w?.jpg All Systems Go! Automation, Evolved for the AI Era https://automationbridge.com/ Chris L. Davis You Should Be A Software Company You Should Be A Software Company Ep. 209 – Are you leveraging software as a strategic advantage in your business? In this episode, Chris discusses internal software solutions and how they can improve your company. He notes that many business leaders may not realize they’re already operating as software companies internally, which can lead to growth. Chris outlines strategies for harnessing this power, including understanding the software development process, ensuring quality assurance, and implementing effective testing protocols. He shares insights from his experiences with various companies and offers advice on integrating AI to streamline operations. Tune in to learn how to position your business for success through the use of internal software.

What You'll Learn:
  • 2:29 – Understanding the difference between building a SaaS company and building software for internal use.
  • 5:57 – Why thinking of your business as a software company internally can unlock new opportunities for growth.
  • 6:50 – The skills and expertise your team needs to start operating like an internal software company.
  • 10:34 – Why quality assurance and testing are essential for building secure, effective internal software.
  • 15:34 – Why a formal bug reporting process makes software development easier to track, manage, and improve.
  • 16:24 – Building custom software to visualize the metrics and information that actually matter to your business.
  • 20:00 – How AI can help turn a complex spreadsheet into a customized internal dashboard.
  • 23:15 – Why the fastest-growing companies of the future will be internally software-oriented.
Resources ]]> Ep. 209 – Are you leveraging software as a strategic advantage in your business? In this episode, Chris discusses internal software solutions and how they can improve your company. He notes that many business leaders may not realize they’re already operating as software companies internally, which can lead to growth. Chris outlines strategies for harnessing this power, including understanding the software development process, ensuring quality assurance, and implementing effective testing protocols. He shares insights from his experiences with various companies and offers advice on integrating AI to streamline operations. Tune in to learn how to position your business for success through the use of internal software.

What You'll Learn:
  • 2:29 – Understanding the difference between building a SaaS company and building software for internal use.
  • 5:57 – Why thinking of your business as a software company internally can unlock new opportunities for growth.
  • 6:50 – The skills and expertise your team needs to start operating like an internal software company.
  • 10:34 – Why quality assurance and testing are essential for building secure, effective internal software.
  • 15:34 – Why a formal bug reporting process makes software development easier to track, manage, and improve.
  • 16:24 – Building custom software to visualize the metrics and information that actually matter to your business.
  • 20:00 – How AI can help turn a complex spreadsheet into a customized internal dashboard.
  • 23:15 – Why the fastest-growing companies of the future will be internally software-oriented.
Resources ]]> https://automationbridge.com/podcast/episode209 Chris L. Davis Buzzsprout-19766653 Thu, 10 Sep 2026 09:00:00 -0500 1756 209 full false I May Never Use Airtable Again I May Never Use Airtable Again Ep. 208 – Is your reliance on specific software holding your business back? With Airtable’s recent acquisition making headlines, Chris reflects on how he accidentally replaced Airtable long before he ever intended to leave it behind. He shares his journey from discovering Airtable as a simple, user-friendly way to work with databases to making it central to his business, and eventually realizing that AI-powered apps and custom interfaces could do the job faster, more flexibly, and without the limitations he had started encountering. Chris breaks down what changed in the technology landscape, where Airtable struggled to evolve, and what its acquisition may signal about the future of software, AI, and how businesses build their tech stacks. Tune in to learn how to spot when it’s time to rethink your tech stack and what AI-powered tools could make possible for your business.

What You'll Learn:
  • 1:03 – How Chris accidentally replaced Airtable without ever setting out to replace it.
  • 4:17 – Chris’s first introduction to Airtable and why its approach to databases was so different.
  • 5:49 – What made Airtable so powerful for businesses that were used to spreadsheets.
  • 10:08 – How Airtable gradually replaced other tools in Chris’s business, including his CRM.
  • 11:02 – Why Airtable’s interfaces became a critical weakness as competitors evolved.
  • 15:04 – How AI-powered app building changed the value of interacting directly with a database.
  • 24:33 – What Chris thinks Airtable’s acquisition means and why he believes businesses need to keep evolving their technology stack.
Resources ]]> Ep. 208 – Is your reliance on specific software holding your business back? With Airtable’s recent acquisition making headlines, Chris reflects on how he accidentally replaced Airtable long before he ever intended to leave it behind. He shares his journey from discovering Airtable as a simple, user-friendly way to work with databases to making it central to his business, and eventually realizing that AI-powered apps and custom interfaces could do the job faster, more flexibly, and without the limitations he had started encountering. Chris breaks down what changed in the technology landscape, where Airtable struggled to evolve, and what its acquisition may signal about the future of software, AI, and how businesses build their tech stacks. Tune in to learn how to spot when it’s time to rethink your tech stack and what AI-powered tools could make possible for your business.

What You'll Learn:
  • 1:03 – How Chris accidentally replaced Airtable without ever setting out to replace it.
  • 4:17 – Chris’s first introduction to Airtable and why its approach to databases was so different.
  • 5:49 – What made Airtable so powerful for businesses that were used to spreadsheets.
  • 10:08 – How Airtable gradually replaced other tools in Chris’s business, including his CRM.
  • 11:02 – Why Airtable’s interfaces became a critical weakness as competitors evolved.
  • 15:04 – How AI-powered app building changed the value of interacting directly with a database.
  • 24:33 – What Chris thinks Airtable’s acquisition means and why he believes businesses need to keep evolving their technology stack.
Resources ]]> https://automationbridge.com/podcast/episode208 Chris L. Davis Buzzsprout-19730573 Thu, 03 Sep 2026 09:00:00 -0500 1813 208 full false Build It or Buy It? Making the Right Software Decision Build It or Buy It? Making the Right Software Decision Ep. 207 – How do you decide whether to build your next software solution or buy it? In this episode, Chris breaks down what it really means to navigate the new “build versus buy” decision. He shares examples of simple, highly specific software he has built for himself with AI, from calendar syncing and networking tools to custom forms and habit tracking, and explains why building a solution around your own process can sometimes make more sense than paying for a platform you’ll only use a fraction of. You’ll hear how to determine what you actually need, when buying software still makes sense, and why learning to build with AI gives you the ability to make that decision for yourself instead of automatically reaching for your credit card. Tune in to learn how to make smarter software decisions and determine whether your next solution should be built or bought.

What You'll Learn:
  • 1:11 – The misconception that AI is untrustworthy and its effects on software development.
  • 5:49 – Valuing the development of software with AI compared to traditional methods.
  • 8:25 – An example of creating a personalized calendar syncing app with AI.
  • 10:11 – Ways to improve security in AI-built applications through proactive measures.
  • 12:46 – Recognizing that the value is in completing tasks, not just performing them.
  • 14:41 – Using AI to automate repetitive tasks, allowing time for more important work.
  • 16:40 – The cost savings of developing your own software solutions instead of using subscriptions.
  • 21:19 – Building custom forms with AI instead of paying for form software like Jotform or Typeform.
  • 26:16 – When buying makes more sense: why Chris wouldn’t build an LMS for himself right now.
  • 29:54 – Chris's personal build-versus-buy check formula.
Resources ]]> Ep. 207 – How do you decide whether to build your next software solution or buy it? In this episode, Chris breaks down what it really means to navigate the new “build versus buy” decision. He shares examples of simple, highly specific software he has built for himself with AI, from calendar syncing and networking tools to custom forms and habit tracking, and explains why building a solution around your own process can sometimes make more sense than paying for a platform you’ll only use a fraction of. You’ll hear how to determine what you actually need, when buying software still makes sense, and why learning to build with AI gives you the ability to make that decision for yourself instead of automatically reaching for your credit card. Tune in to learn how to make smarter software decisions and determine whether your next solution should be built or bought.

What You'll Learn:
  • 1:11 – The misconception that AI is untrustworthy and its effects on software development.
  • 5:49 – Valuing the development of software with AI compared to traditional methods.
  • 8:25 – An example of creating a personalized calendar syncing app with AI.
  • 10:11 – Ways to improve security in AI-built applications through proactive measures.
  • 12:46 – Recognizing that the value is in completing tasks, not just performing them.
  • 14:41 – Using AI to automate repetitive tasks, allowing time for more important work.
  • 16:40 – The cost savings of developing your own software solutions instead of using subscriptions.
  • 21:19 – Building custom forms with AI instead of paying for form software like Jotform or Typeform.
  • 26:16 – When buying makes more sense: why Chris wouldn’t build an LMS for himself right now.
  • 29:54 – Chris's personal build-versus-buy check formula.
Resources ]]> https://automationbridge.com/podcast/episode207 Chris L. Davis Buzzsprout-19695022 Thu, 27 Aug 2026 09:00:00 -0500 1914 207 full false Your Technology Needs Leadership Your Technology Needs Leadership Ep. 206 – Are you relying too much on doers instead of true tech leaders? In this episode, Chris discusses the critical mistake many businesses make by hiring doers instead of leaders in technology. He shares insights from his own evolution from a doer to a leader, emphasizing the importance of having strong technical leadership to guide teams effectively. Chris outlines the risks of poor tech setup and the pitfalls of relying on freelancers who may not align with your business objectives. He argues that investing in proper tech leadership can unlock the full potential of your team, leading to greater efficiency and innovation. Tune in to learn how to transition from a doer mentality to a leadership approach that maximizes your technological capabilities.

What You'll Learn:
  • 3:02 – Why hiring a doer instead of a technical leader can hinder your technology's effectiveness.
  • 5:56 – The importance of having a technical leader who can bridge business objectives and technology.
  • 10:39 – How a technical leader can innovate solutions that off-the-shelf tools may not provide.
  • 12:43 – The critical role of ideation in a tech team and the need for leadership that encourages innovative thinking.
  • 14:15 – Navigating technology decisions requires a deep understanding of your business model and objectives.
  • 16:00 – The rising importance of data security and proper structures as technology evolves in your business.
  • 22:30 - The app Chris has been working on that will help guide your business decisions.
Resources ]]> Ep. 206 – Are you relying too much on doers instead of true tech leaders? In this episode, Chris discusses the critical mistake many businesses make by hiring doers instead of leaders in technology. He shares insights from his own evolution from a doer to a leader, emphasizing the importance of having strong technical leadership to guide teams effectively. Chris outlines the risks of poor tech setup and the pitfalls of relying on freelancers who may not align with your business objectives. He argues that investing in proper tech leadership can unlock the full potential of your team, leading to greater efficiency and innovation. Tune in to learn how to transition from a doer mentality to a leadership approach that maximizes your technological capabilities.

What You'll Learn:
  • 3:02 – Why hiring a doer instead of a technical leader can hinder your technology's effectiveness.
  • 5:56 – The importance of having a technical leader who can bridge business objectives and technology.
  • 10:39 – How a technical leader can innovate solutions that off-the-shelf tools may not provide.
  • 12:43 – The critical role of ideation in a tech team and the need for leadership that encourages innovative thinking.
  • 14:15 – Navigating technology decisions requires a deep understanding of your business model and objectives.
  • 16:00 – The rising importance of data security and proper structures as technology evolves in your business.
  • 22:30 - The app Chris has been working on that will help guide your business decisions.
Resources ]]> https://automationbridge.com/podcast/episode206 Chris L. Davis Buzzsprout-19659414 Thu, 20 Aug 2026 09:00:00 -0500 1532 206 full false Why Starting Small Is the Key to Mastering App Building with AI Why Starting Small Is the Key to Mastering App Building with AI Ep. 205 – How can you leverage personal software to drive efficiency without getting overwhelmed? In this episode, Chris breaks down how to start creating personal software by focusing on one small, specific problem that is slowing you down. He also shares a real example of turning a cumbersome spreadsheet into a streamlined judging dashboard, showing what this approach looks like in practice. If you've been curious about creating your own software but don't know where to start, this episode offers a simple place to begin.

What You'll Learn:
  • 6:45 – How Chris turned a cumbersome spreadsheet into a streamlined judging dashboard by solving one specific problem.
  • 8:58 – Why starting with a small, focused software project can produce faster results than trying to build an entire system.
  • 11:35 – How better communication with AI can help you turn an idea or problem into a useful software solution.
  • 15:48 – Why building software around your own needs first can help you create systems that ultimately serve others better.
  • 16:24 – How personal software can make your business more efficient and easier to operate.
  • 17:07 – Why you should get one internal process working well before trying to scale the solution across your business.
Resources ]]> Ep. 205 – How can you leverage personal software to drive efficiency without getting overwhelmed? In this episode, Chris breaks down how to start creating personal software by focusing on one small, specific problem that is slowing you down. He also shares a real example of turning a cumbersome spreadsheet into a streamlined judging dashboard, showing what this approach looks like in practice. If you've been curious about creating your own software but don't know where to start, this episode offers a simple place to begin.

What You'll Learn:
  • 6:45 – How Chris turned a cumbersome spreadsheet into a streamlined judging dashboard by solving one specific problem.
  • 8:58 – Why starting with a small, focused software project can produce faster results than trying to build an entire system.
  • 11:35 – How better communication with AI can help you turn an idea or problem into a useful software solution.
  • 15:48 – Why building software around your own needs first can help you create systems that ultimately serve others better.
  • 16:24 – How personal software can make your business more efficient and easier to operate.
  • 17:07 – Why you should get one internal process working well before trying to scale the solution across your business.
Resources ]]> https://automationbridge.com/podcast/episode205 Chris L. Davis Buzzsprout-19620228 Thu, 13 Aug 2026 09:00:00 -0500 1501 205 full false What is Personal Software? What is Personal Software? Ep. 204 – What if the best software for your business wasn't something you bought, but something built specifically for you? In this episode, Chris introduces the concept of personal software: software designed around your unique workflow, your business, and your team. He explains why becoming your own customer, starting small with just a few features that solve a real problem, and owning the software you build can lead to greater efficiency, better security, and more control over your data. Drawing from his own experience, Chris shares why every business owner should rethink what's possible when software is built to fit their needs instead of forcing them to fit someone else's. Tune in to learn how adopting a personal software approach can transform your operational efficiency and empower your team.

What You'll Learn:
  • 1:04 – The critical distinction between vibe coding and personal software for secure development.
  • 3:00 – How allowing AI to build apps on insecure foundations can exponentially increase data risks.
  • 5:45 - How Chris got started with building apps and AI authorship.
  • 9:15 – Why you must maintain control over your data when building applications.
  • 11:37 – Why building your own software infrastructure can eliminate unnecessary costs and limitations.
  • 15:42 – The concept of personal software and the process of becoming your own customer.
  • 25:25 - How you can learn to build your own personal software.
Resources ]]> Ep. 204 – What if the best software for your business wasn't something you bought, but something built specifically for you? In this episode, Chris introduces the concept of personal software: software designed around your unique workflow, your business, and your team. He explains why becoming your own customer, starting small with just a few features that solve a real problem, and owning the software you build can lead to greater efficiency, better security, and more control over your data. Drawing from his own experience, Chris shares why every business owner should rethink what's possible when software is built to fit their needs instead of forcing them to fit someone else's. Tune in to learn how adopting a personal software approach can transform your operational efficiency and empower your team.

What You'll Learn:
  • 1:04 – The critical distinction between vibe coding and personal software for secure development.
  • 3:00 – How allowing AI to build apps on insecure foundations can exponentially increase data risks.
  • 5:45 - How Chris got started with building apps and AI authorship.
  • 9:15 – Why you must maintain control over your data when building applications.
  • 11:37 – Why building your own software infrastructure can eliminate unnecessary costs and limitations.
  • 15:42 – The concept of personal software and the process of becoming your own customer.
  • 25:25 - How you can learn to build your own personal software.
Resources ]]> https://automationbridge.com/podcast/episode204 Chris L. Davis Buzzsprout-19593703 Thu, 06 Aug 2026 09:00:00 -0500 1596 204 full false The New Era of Automation: Definition of Automation 2.0 The New Era of Automation: Definition of Automation 2.0 Ep. 203 – How can businesses effectively redefine automation in the age of AI? In this episode, Chris explores the evolving landscape of automation, emphasizing the need for a clear understanding of processes before implementing automation solutions. He discusses the limitations of traditional deterministic automation and introduces the concept of using AI as an agent to create dynamic, responsive systems. By shifting from manual, one-time setups to continuous execution through AI-driven software, Chris illustrates how organizations can leverage technology to enhance efficiency without relying heavily on human input. Tune in to learn how to redefine your approach to automation and empower your processes with AI.

What You'll Learn:
  • 1:21 – The three essential principles for building responsible automation: safe, secure, and scalable.
  • 4:44 – The critical importance of defining processes before attempting to automate to avoid complexities.
  • 7:08 – How AI transforms automation from deterministic to dynamic, enabling more responsive decision-making.
  • 11:10 – The concept of using AI as an agent to write code and manage automation processes within a defined software container.
  • 14:06 – The shift from traditional automation methods to a more personalized approach that enhances efficiency for individual users.
  • 18:16 – Visualization of automation as hiring an employee, with AI performing tasks without ongoing human interaction.
  • 21:37 - Where you can learn to build AI-powered apps and automations for your own business.
  • 23:42 - How Chris completely replaced Typeform for a client.
Resources ]]> Ep. 203 – How can businesses effectively redefine automation in the age of AI? In this episode, Chris explores the evolving landscape of automation, emphasizing the need for a clear understanding of processes before implementing automation solutions. He discusses the limitations of traditional deterministic automation and introduces the concept of using AI as an agent to create dynamic, responsive systems. By shifting from manual, one-time setups to continuous execution through AI-driven software, Chris illustrates how organizations can leverage technology to enhance efficiency without relying heavily on human input. Tune in to learn how to redefine your approach to automation and empower your processes with AI.

What You'll Learn:
  • 1:21 – The three essential principles for building responsible automation: safe, secure, and scalable.
  • 4:44 – The critical importance of defining processes before attempting to automate to avoid complexities.
  • 7:08 – How AI transforms automation from deterministic to dynamic, enabling more responsive decision-making.
  • 11:10 – The concept of using AI as an agent to write code and manage automation processes within a defined software container.
  • 14:06 – The shift from traditional automation methods to a more personalized approach that enhances efficiency for individual users.
  • 18:16 – Visualization of automation as hiring an employee, with AI performing tasks without ongoing human interaction.
  • 21:37 - Where you can learn to build AI-powered apps and automations for your own business.
  • 23:42 - How Chris completely replaced Typeform for a client.
Resources ]]> https://automationbridge.com/podcast/episode203 Chris L. Davis Buzzsprout-19555483 Thu, 30 Jul 2026 09:00:00 -0500 1512 203 full false The New Era of Automation: AI and Agents The New Era of Automation: AI and Agents Welcome back to The All Systems Go! Podcast, where we dive into the ever-evolving world of marketing automation and data-driven strategies. In this episode, host Chris Davis opens up about his own journey through the ups and downs of the marketing landscape, highlighting how the rise of AI has fundamentally transformed the way we think about automation. Whether you're a seasoned marketer or just starting out, Chris's insights into the intersection of AI and data will inspire you to rethink your approach to automation and its role in your business.

Join Chris as he unpacks the three new C's of automation: Code, Connect, and Continuously, showing how they're changing the way marketers build and scale their systems. He emphasizes that data is not just the backbone of automation; it’s the heart of AI as well. With a wealth of experience in the field, Chris illustrates how efficiency and connectivity can be achieved through intelligent automation and coding, offering practical examples and strategies you can implement today.

If you've ever felt overwhelmed by the rapid changes in technology or are simply looking for guidance on how to harness the power of AI and automation, this episode is a must-listen. Tune in now to gain valuable insights and discover how to elevate your marketing game with Chris Davis and Automation Bridge!

What You'll Learn:
  • [8:25] How to recognize that data is the backbone of both automation and AI, emphasizing the importance of organized data for effective AI utilization.
  • [10:07] Understanding the synergy between AI and automation, and how they work together to enhance business processes.
  • [12:34] How to simplify and leverage automation as the movement of data between platforms without human intervention, framing it as "pushing pixels."
  • [14:30] What "Connect" means in the context of multi-context protocols, allowing connections across multiple platforms for streamlined operations.
  • [22:42] Identifying the need for personal reflection in business to clarify your unique offerings and messaging, especially in the evolving landscape of marketing automation.
  • [23:30] The significance of leadership in successfully deploying AI within a company, highlighting the need for strategic guidance.
Resources

 Subscribe to the Automation Bridge Newsletter

Read the Blog: How to Use Automation with Artificial Intelligence

]]> Welcome back to The All Systems Go! Podcast, where we dive into the ever-evolving world of marketing automation and data-driven strategies. In this episode, host Chris Davis opens up about his own journey through the ups and downs of the marketing landscape, highlighting how the rise of AI has fundamentally transformed the way we think about automation. Whether you're a seasoned marketer or just starting out, Chris's insights into the intersection of AI and data will inspire you to rethink your approach to automation and its role in your business.

Join Chris as he unpacks the three new C's of automation: Code, Connect, and Continuously, showing how they're changing the way marketers build and scale their systems. He emphasizes that data is not just the backbone of automation; it’s the heart of AI as well. With a wealth of experience in the field, Chris illustrates how efficiency and connectivity can be achieved through intelligent automation and coding, offering practical examples and strategies you can implement today.

If you've ever felt overwhelmed by the rapid changes in technology or are simply looking for guidance on how to harness the power of AI and automation, this episode is a must-listen. Tune in now to gain valuable insights and discover how to elevate your marketing game with Chris Davis and Automation Bridge!

What You'll Learn:
  • [8:25] How to recognize that data is the backbone of both automation and AI, emphasizing the importance of organized data for effective AI utilization.
  • [10:07] Understanding the synergy between AI and automation, and how they work together to enhance business processes.
  • [12:34] How to simplify and leverage automation as the movement of data between platforms without human intervention, framing it as "pushing pixels."
  • [14:30] What "Connect" means in the context of multi-context protocols, allowing connections across multiple platforms for streamlined operations.
  • [22:42] Identifying the need for personal reflection in business to clarify your unique offerings and messaging, especially in the evolving landscape of marketing automation.
  • [23:30] The significance of leadership in successfully deploying AI within a company, highlighting the need for strategic guidance.
Resources

 Subscribe to the Automation Bridge Newsletter

Read the Blog: How to Use Automation with Artificial Intelligence

]]> https://automationbridge.com/podcast/episode202 Chris L. Davis Buzzsprout-19521511 Thu, 23 Jul 2026 09:00:00 -0500 1529 202 full false High Performing Marketing Teams plus What's Next High Performing Marketing Teams plus What's Next In this special episode Chris addresses a shift in the focus for Automation Bridge as a whole. Acknowledging the significant need in the market to help founders and executives build high-performing marketing teams that can effectively leverage automation and AI.

]]> In this special episode Chris addresses a shift in the focus for Automation Bridge as a whole. Acknowledging the significant need in the market to help founders and executives build high-performing marketing teams that can effectively leverage automation and AI.

]]> Chris L. Davis: Marketing Automation Expert Buzzsprout-16066888 Thu, 07 Nov 2024 14:00:00 -0600 1688 201 full false A Peek Into My Podcast Publishing Process A Peek Into My Podcast Publishing Process Ep 200 - In this episode, Chris is joined by Cassy Sorden, who has been responsible for publishing the all the episodes of the All Systems Go! podcast. You get a behind the scenes look at how automation is applied to various parts of the process to increase efficiency, software used, and insight on measuring the impact of the podcast.

]]> Ep 200 - In this episode, Chris is joined by Cassy Sorden, who has been responsible for publishing the all the episodes of the All Systems Go! podcast. You get a behind the scenes look at how automation is applied to various parts of the process to increase efficiency, software used, and insight on measuring the impact of the podcast.

]]> Chris L. Davis: Marketing Automation Expert Buzzsprout-16019654 Thu, 31 Oct 2024 07:00:00 -0500 2588 200 full false Culturally Connected AI Software feat. Apryl Beverly Culturally Connected AI Software feat. Apryl Beverly Ep 199 - In this episode of the All Systems Go podcast, Chris introduces Apryl Beverly, the creator of Aipro. Apryl shares her unique journey from journalism to developing AI technology for copywriting in a diverse and multicultural voice. The conversation highlights the limitations of existing AI tools in capturing cultural nuances and how Aipro bridges this gap by offering a conversational and personalized approach to copywriting. 

]]> Ep 199 - In this episode of the All Systems Go podcast, Chris introduces Apryl Beverly, the creator of Aipro. Apryl shares her unique journey from journalism to developing AI technology for copywriting in a diverse and multicultural voice. The conversation highlights the limitations of existing AI tools in capturing cultural nuances and how Aipro bridges this gap by offering a conversational and personalized approach to copywriting. 

]]> Chris Davis Buzzsprout-15945121 Wed, 30 Oct 2024 11:00:00 -0500 2423 199 full false The Origin & Evolution of Marketing Automation feat. Clate Mask The Origin & Evolution of Marketing Automation feat. Clate Mask Ep. 198 - In this episode of the All Systems Go Podcast, Chris interviews Clate Mask, the co-founder of Keap, a leader in small business automation software. They discuss the history of marketing automation, the evolution of automation across multiple departments, and the importance of balancing personal and business success with the six keys to success. Clate shares insights on how automation can revolutionize small businesses by addressing leaks, increasing efficiency, and fostering growth.

]]> Ep. 198 - In this episode of the All Systems Go Podcast, Chris interviews Clate Mask, the co-founder of Keap, a leader in small business automation software. They discuss the history of marketing automation, the evolution of automation across multiple departments, and the importance of balancing personal and business success with the six keys to success. Clate shares insights on how automation can revolutionize small businesses by addressing leaks, increasing efficiency, and fostering growth.

]]> Chris L. Davis Buzzsprout-15940854 Thu, 17 Oct 2024 07:00:00 -0500 2979 198 full false When Your Best Isn't Good Enough When Your Best Isn't Good Enough Ep. 197 - Chris explores the challenging question: "What happens when your best isn't good enough?" He discusses the pitfalls of overcomplicated systems, the value of building with maintenance and scalability in mind, and the art of creating "dummy-proof" processes that even the least tech-savvy team members can execute. Chris shares insights on managing client expectations, real-life scenarios of complicated workflows, and why it's crucial to build strong foundations before adding advanced features. This episode is a must-listen for founders, marketers, and automation specialists looking to streamline processes and achieve better results with less complexity.

What You'll Learn:

  • 5:58 - Why it’s important to create flow charts that are easy to follow for yourself and others
  • 17:16 - The signs that a workflow in CRM software has become overcomplicated
  • 19:12 - Why it’s crucial to understand the ecosystem of the software you're using for automation
  • 23:15 - An expert tip that can improve efficiency in automation workflows
  • 28:45 - What it means to create "automated conversations" within your workflow tasks
  • 31:20 - The one thing you must keep in mind when building out a process to ensure any team member can execute it successfully
  • 33:15 - Why it’s important to resist the temptation to add too many features too quickly when building automation systems


Resources:

]]> Ep. 197 - Chris explores the challenging question: "What happens when your best isn't good enough?" He discusses the pitfalls of overcomplicated systems, the value of building with maintenance and scalability in mind, and the art of creating "dummy-proof" processes that even the least tech-savvy team members can execute. Chris shares insights on managing client expectations, real-life scenarios of complicated workflows, and why it's crucial to build strong foundations before adding advanced features. This episode is a must-listen for founders, marketers, and automation specialists looking to streamline processes and achieve better results with less complexity.

What You'll Learn:

  • 5:58 - Why it’s important to create flow charts that are easy to follow for yourself and others
  • 17:16 - The signs that a workflow in CRM software has become overcomplicated
  • 19:12 - Why it’s crucial to understand the ecosystem of the software you're using for automation
  • 23:15 - An expert tip that can improve efficiency in automation workflows
  • 28:45 - What it means to create "automated conversations" within your workflow tasks
  • 31:20 - The one thing you must keep in mind when building out a process to ensure any team member can execute it successfully
  • 33:15 - Why it’s important to resist the temptation to add too many features too quickly when building automation systems


Resources:

]]> https://automationbridge.com/podcast/episode197 Chris L. Davis: Marketing Automation Expert Buzzsprout-15357351 Thu, 04 Jul 2024 07:00:00 -0500 2186 197 full false What Is MarTech? What Is MarTech? Ep. 196 - In this episode, Chris delves into the often misunderstood world of MarTech, breaking down what the term MarTech really means and exploring its dual nature. He introduces the concept of a “MarTech Marketer” and explains how this role differs from a general Digital Marketer. He also discusses the relationship between MarTech, automation, and other tech-focused areas in business. Whether you're a seasoned marketer or new to the field, this episode offers essential knowledge to help you understand and leverage the power of marketing technology in your work.

What You'll Learn:

  • 4:15 - How MarTech can be used as both an adjective and a noun
  • 9:07 - The differences between a digital marketer and a MarTech marketer
  • 11:30 - How MarTech relates to automation in marketing
  • 13:45 - Why is it important to understand the distinctions between marketing technology and sales technology
  • 15:20 - How is the increasing complexity of marketing technology affecting the industry?
  • 17:59 - Why it’s crucial for hiring managers and job seekers to understand MarTech terminology
  • 19:30 - The relationship between technology and software in the context of MarTech


Resources:

]]> Ep. 196 - In this episode, Chris delves into the often misunderstood world of MarTech, breaking down what the term MarTech really means and exploring its dual nature. He introduces the concept of a “MarTech Marketer” and explains how this role differs from a general Digital Marketer. He also discusses the relationship between MarTech, automation, and other tech-focused areas in business. Whether you're a seasoned marketer or new to the field, this episode offers essential knowledge to help you understand and leverage the power of marketing technology in your work.

What You'll Learn:

  • 4:15 - How MarTech can be used as both an adjective and a noun
  • 9:07 - The differences between a digital marketer and a MarTech marketer
  • 11:30 - How MarTech relates to automation in marketing
  • 13:45 - Why is it important to understand the distinctions between marketing technology and sales technology
  • 15:20 - How is the increasing complexity of marketing technology affecting the industry?
  • 17:59 - Why it’s crucial for hiring managers and job seekers to understand MarTech terminology
  • 19:30 - The relationship between technology and software in the context of MarTech


Resources:

]]> https://automationbridge.com/podcast/episode196/ Chris L. Davis: Marketing Automation Expert Buzzsprout-15318589 Thu, 27 Jun 2024 07:00:00 -0500 1326 196 full false The Subjective Approach to Marketing The Subjective Approach to Marketing Ep. 195 - Have you ever wondered why some marketing strategies work wonders for others but fall flat for you? In this episode, Chris challenges the notion of one-size-fits-all marketing strategies and emphasizes the importance of finding what works specifically for your business. He discusses the complexities of marketing and highlights the importance of embracing experimentation, focusing on data, and doubling down on what produces results, even if it doesn't align with industry norms. With insights drawn from his consulting experience, Chris invites you to free yourself from the pressure of following the crowd and embrace the marketing approach that unlocks success for your unique business.

What You'll Learn:

  • 4:12 - How the context and dynamics of your specific industry should impact your marketing approach
  • 7:35 - Is there really a "one-size-fits-all" solution when it comes to effective marketing strategies?
  • 19:10 - Why having an internal marketing team is crucial as your business matures
  • 22:47 - How to use software to help identify your unique marketing needs before building custom solutions
  • 26:10 - Why you should always trust your data over traditional “successful marketing frameworks”
  • 32:40 - What cultivating a mindset of "marketing freedom" will do for your business


Resources:

]]> Ep. 195 - Have you ever wondered why some marketing strategies work wonders for others but fall flat for you? In this episode, Chris challenges the notion of one-size-fits-all marketing strategies and emphasizes the importance of finding what works specifically for your business. He discusses the complexities of marketing and highlights the importance of embracing experimentation, focusing on data, and doubling down on what produces results, even if it doesn't align with industry norms. With insights drawn from his consulting experience, Chris invites you to free yourself from the pressure of following the crowd and embrace the marketing approach that unlocks success for your unique business.

What You'll Learn:

  • 4:12 - How the context and dynamics of your specific industry should impact your marketing approach
  • 7:35 - Is there really a "one-size-fits-all" solution when it comes to effective marketing strategies?
  • 19:10 - Why having an internal marketing team is crucial as your business matures
  • 22:47 - How to use software to help identify your unique marketing needs before building custom solutions
  • 26:10 - Why you should always trust your data over traditional “successful marketing frameworks”
  • 32:40 - What cultivating a mindset of "marketing freedom" will do for your business


Resources:

]]> https://automationbridge.com/podcast/episode195 Chris L. Davis: Marketing Automation Expert Buzzsprout-15278401 Thu, 20 Jun 2024 07:00:00 -0500 1889 195 full false Automation Service Provider Revisited Automation Service Provider Revisited Ep. 194 - Chris revisits and redefines the term "Automation Service Provider" - a term he coined years ago. He explains the need for a clear, unified language around automation services and gives permission for all technical professionals to adopt this term. Chris also covers the various areas where he is seeing automation thrive and announces an upcoming program aimed at helping Automation Service Providers secure consistent, high-value contracts and achieve stable, six-figure incomes. Tune in to learn about this exciting opportunity and gain clarity on positioning yourself as an Automation Service Provider in the quickly evolving automation marketplace.


What You'll Learn:

  • 3:03 - Chris revisits and redefines the term Automation Service Provider
  • 6:18 - The most common areas Chris has seen automation being deployed
  • 8:50 - How to more specifically describe the type of automation services you provide
  • 10:48 - Benefits of using the Automation Service Provider title
  • 13:42 - Chris introduces and exciting new program offer
  • 18:09 - The challenge the new program aims to solve for Automation Service Providers
  • 19:39 - How to learn the 3 secrets for getting consistent, long-term contracts


Resources:

]]> Ep. 194 - Chris revisits and redefines the term "Automation Service Provider" - a term he coined years ago. He explains the need for a clear, unified language around automation services and gives permission for all technical professionals to adopt this term. Chris also covers the various areas where he is seeing automation thrive and announces an upcoming program aimed at helping Automation Service Providers secure consistent, high-value contracts and achieve stable, six-figure incomes. Tune in to learn about this exciting opportunity and gain clarity on positioning yourself as an Automation Service Provider in the quickly evolving automation marketplace.


What You'll Learn:

  • 3:03 - Chris revisits and redefines the term Automation Service Provider
  • 6:18 - The most common areas Chris has seen automation being deployed
  • 8:50 - How to more specifically describe the type of automation services you provide
  • 10:48 - Benefits of using the Automation Service Provider title
  • 13:42 - Chris introduces and exciting new program offer
  • 18:09 - The challenge the new program aims to solve for Automation Service Providers
  • 19:39 - How to learn the 3 secrets for getting consistent, long-term contracts


Resources:

]]> https://automationbridge.com/podcast/episode194/ Chris L. Davis: Marketing Automation Expert Buzzsprout-15240545 Thu, 13 Jun 2024 07:00:00 -0500 1644 194 full false Mastering Your Business: The Value of Understanding Mastering Your Business: The Value of Understanding In this episode, Chris is discussing the importance of gaining deep understanding in your business, particularly in the online space, where a lack of understanding can lead to costly mistakes. He argues that many entrepreneurs substitute buying more tools and chasing "gurus" for true understanding of what their business needs to succeed. Chris shares personal insights on how investing in understanding, through communities, programs and self-reflection, has been key to his own growth. You’ll also get a sneak peek into upcoming programs from Automation Bridge designed to help technical professionals and business owners alike level up their understanding and skills. Tune in to learn why slowing down to deepen your understanding may be the most important thing you can do to accelerate your business.


What You'll Learn:

  • 2:35 - How the lack of standardized learning in online business lead to reckless decision-making
  • 4:44 - The main symptom of people substituting understanding with tools and gurus
  • 6:38 - Could it be that you don't need another tool, funnel, or expert, but rather a better understanding of your current situation?
  • 8:11 - How to assess what you actually understand and identify areas where you need help
  • 11:14 - Why clarity, which often comes with understanding, is so powerful in business decision-making
  • 15:44 - The purpose of the new program Chris is launching for technical professionals
  • 22:30 - Why it is crucial to slow down, deliberate, and align with people who can help you do things the right way


Resources:

]]> In this episode, Chris is discussing the importance of gaining deep understanding in your business, particularly in the online space, where a lack of understanding can lead to costly mistakes. He argues that many entrepreneurs substitute buying more tools and chasing "gurus" for true understanding of what their business needs to succeed. Chris shares personal insights on how investing in understanding, through communities, programs and self-reflection, has been key to his own growth. You’ll also get a sneak peek into upcoming programs from Automation Bridge designed to help technical professionals and business owners alike level up their understanding and skills. Tune in to learn why slowing down to deepen your understanding may be the most important thing you can do to accelerate your business.


What You'll Learn:

  • 2:35 - How the lack of standardized learning in online business lead to reckless decision-making
  • 4:44 - The main symptom of people substituting understanding with tools and gurus
  • 6:38 - Could it be that you don't need another tool, funnel, or expert, but rather a better understanding of your current situation?
  • 8:11 - How to assess what you actually understand and identify areas where you need help
  • 11:14 - Why clarity, which often comes with understanding, is so powerful in business decision-making
  • 15:44 - The purpose of the new program Chris is launching for technical professionals
  • 22:30 - Why it is crucial to slow down, deliberate, and align with people who can help you do things the right way


Resources:

]]> https://automationbridge.com/podcast/episode193/ Chris L. Davis: Marketing Automation Expert Buzzsprout-15199883 Thu, 06 Jun 2024 07:00:00 -0500 1673 193 full false Keap Insights: Latest Updates and Features You Need to Know About feat. Samantha Pointer Foxx Keap Insights: Latest Updates and Features You Need to Know About feat. Samantha Pointer Foxx Ep. 192 - Chris brings back a guest that is no stranger to the show, Samantha Pointer Foxx, to discuss the latest updates and features from Keap. Samantha explains Keap’s new strategic focus on automating entire small businesses, not just their marketing and sales. Chris and Samantha also cover Keap's refreshed user interface, improved integrations, and new AI capabilities. You’ll learn how Keap is positioning itself as a holistic solution for businesses looking to automate operations, onboarding, hiring, and more through a combination of software and strategic services. Tune in to find out if Keap might be the right fit for your business automation needs and how partners like Samantha can help drive success with the platform.

What You'll Learn:

  • 4:15 - What made Samantha want to dive deeper into learning about Keap
  • 10:44 - The areas beyond just marketing and sales that Keap is now aiming to automate for small businesses
  • 15:00 - Changes Keap has made to streamline and modernize its user interface
  • 22:35 - How Keap is improving its pricing with bundles
  • 28:17 - How partners are bringing strategy and implementation services to Keap
  • 31:47 - Improvements Keap is making to their integration capabilities with other tools
  • 32:35 - New features Keap is rolling out, like two-way text messaging and email health monitoring
  • 33:16 - How Keap is leveraging AI for capabilities like content writing support
  • 37:58 - Samantha shares why Keap’s capabilities align with Chris’ “Significant Six" principles


About Our Guest:

Samantha Pointer Foxx, CASP™ is a Certified Automation Service Provider™ & owner of Samantha Pointer Enterprises and founder of Sam’s Tech Academy. She helps small business owners and CEOs who need their marketing systems automated, but don't want to touch the tech or do it themselves. Her from Audit to Automation™ service connects strategic planning, process documentation, technology, automation implementation and data to help organizations optimize and grow.

Resources:

]]> Ep. 192 - Chris brings back a guest that is no stranger to the show, Samantha Pointer Foxx, to discuss the latest updates and features from Keap. Samantha explains Keap’s new strategic focus on automating entire small businesses, not just their marketing and sales. Chris and Samantha also cover Keap's refreshed user interface, improved integrations, and new AI capabilities. You’ll learn how Keap is positioning itself as a holistic solution for businesses looking to automate operations, onboarding, hiring, and more through a combination of software and strategic services. Tune in to find out if Keap might be the right fit for your business automation needs and how partners like Samantha can help drive success with the platform.

What You'll Learn:

  • 4:15 - What made Samantha want to dive deeper into learning about Keap
  • 10:44 - The areas beyond just marketing and sales that Keap is now aiming to automate for small businesses
  • 15:00 - Changes Keap has made to streamline and modernize its user interface
  • 22:35 - How Keap is improving its pricing with bundles
  • 28:17 - How partners are bringing strategy and implementation services to Keap
  • 31:47 - Improvements Keap is making to their integration capabilities with other tools
  • 32:35 - New features Keap is rolling out, like two-way text messaging and email health monitoring
  • 33:16 - How Keap is leveraging AI for capabilities like content writing support
  • 37:58 - Samantha shares why Keap’s capabilities align with Chris’ “Significant Six" principles


About Our Guest:

Samantha Pointer Foxx, CASP™ is a Certified Automation Service Provider™ & owner of Samantha Pointer Enterprises and founder of Sam’s Tech Academy. She helps small business owners and CEOs who need their marketing systems automated, but don't want to touch the tech or do it themselves. Her from Audit to Automation™ service connects strategic planning, process documentation, technology, automation implementation and data to help organizations optimize and grow.

Resources:

]]> https://automationbridge.com/podcast/episode192/ Chris L. Davis: Marketing Automation Expert Buzzsprout-15153285 Thu, 30 May 2024 07:00:00 -0500 2578 192 full false Automation Strategies for Scale for Non-Marketing Processes feat. Irit Levi Automation Strategies for Scale for Non-Marketing Processes feat. Irit Levi Ep. 191 - Looking past the typical marketing automation, where else in your business can you implement automated systems to drive efficient scaling? This week, Chris invites on Irit Levy to discuss the vast potential of automation beyond just marketing processes. Irit shares successful use case scenarios where she optimized task management which led to automating daily recurring tasks and reducing both overwhelm and human error. She also highlights unique ways she’s using automation in her own business, like using Airtable for her CRM which allows proposals to be generated with a single click after calls. Tune in to learn how you can identify new areas that are ready for automation in your own processes, from project management to customer interactions.

What You'll Learn:

  • 4:36 - Chris and Irit share their opinions on using AI in your business
  • 13:18 - Why it’s important to look at software choices through the lens of future scalability needs rather than just current requirements
  • 21:50 - Irit’s secret process that will lead to identifying optimization opportunities in your business
  • 25:12 - The hidden costs of team members constantly switching between disparate tools and doing manual data entry
  • 27:03 - Why consistent naming conventions are so crucial for automating processes effectively
  • 34:34 - What makes Google Workspace such a powerful hub for automations
  • 37:51 - How has Irit been able to use Airtable as her full CRM system while integrating proposals, contracts and more

About Our Guest:

Irit helps coaches, creatives, and consultants scale their businesses with process, strategy, software, and automation. She has provided 13,697+ software recommendations over the years. But at her core, she's about SCALABILITY, not software. Her approach is different because she believes technology is just a tool. It's only as valuable as it is helpful.

Resources:

]]> Ep. 191 - Looking past the typical marketing automation, where else in your business can you implement automated systems to drive efficient scaling? This week, Chris invites on Irit Levy to discuss the vast potential of automation beyond just marketing processes. Irit shares successful use case scenarios where she optimized task management which led to automating daily recurring tasks and reducing both overwhelm and human error. She also highlights unique ways she’s using automation in her own business, like using Airtable for her CRM which allows proposals to be generated with a single click after calls. Tune in to learn how you can identify new areas that are ready for automation in your own processes, from project management to customer interactions.

What You'll Learn:

  • 4:36 - Chris and Irit share their opinions on using AI in your business
  • 13:18 - Why it’s important to look at software choices through the lens of future scalability needs rather than just current requirements
  • 21:50 - Irit’s secret process that will lead to identifying optimization opportunities in your business
  • 25:12 - The hidden costs of team members constantly switching between disparate tools and doing manual data entry
  • 27:03 - Why consistent naming conventions are so crucial for automating processes effectively
  • 34:34 - What makes Google Workspace such a powerful hub for automations
  • 37:51 - How has Irit been able to use Airtable as her full CRM system while integrating proposals, contracts and more

About Our Guest:

Irit helps coaches, creatives, and consultants scale their businesses with process, strategy, software, and automation. She has provided 13,697+ software recommendations over the years. But at her core, she's about SCALABILITY, not software. Her approach is different because she believes technology is just a tool. It's only as valuable as it is helpful.

Resources:

]]> https://automationbridge.com/podcast/episode191 Chris L. Davis: Marketing Automation Expert Buzzsprout-15107481 Thu, 23 May 2024 07:00:00 -0500 3005 191 full false Meet Puzzle: the App to Help You Visualize All Your Systems feat. Brian Ragone Meet Puzzle: the App to Help You Visualize All Your Systems feat. Brian Ragone Ep. 190 - How can your business achieve true operational clarity and ensure your team is all on the same page about workflows and systems? In this episode, Chris interviews Brian Ragone, the founder and CEO of Puzzle, an app that helps teams visualize their workflows and systems. They discuss the challenges of documenting operations without a consistent visual language, and how Puzzle solves this by providing a unified way to map out processes. Brian also shares about the powerful features of this tool that connect processes to teams, roles, and tools. Tune in to learn how Puzzle can bring clarity and alignment to your team and business operations.

What You'll Learn:

  • 3:21 - Brian shares what inspired him to create Puzzle
  • 14:45 - The key difference between shallow documentation tools like Lucidchart and the deep documentation approach of Puzzle
  • 17:57 - How Puzzle's relational database allows you to pivot and view processes connected to teams, roles and tools
  • 27:47 - Recommended ways for getting started with mapping processes in Puzzle's blank canvas
  • 29:41 - Which tools Puzzle integrates with to easily visualize existing workflows
  • 38:56 - Why Brian views Puzzle as an "operational journal" for continuous process improvement
  • 43:19 - High-level maps VS granular detailed maps - and which works better in Puzzle

About Our Guest:

Brian is the Founder & CEO of Puzzle, and he's helping teams visualize their workflows & systems in a fast and easy way so everyone understands how they work. He's helped visualize over 10,000 workflows to bring clarity and alignment across teams within organizations so they can make improvements to their operations with confidence. He has found organizations use 130 SaaS applications to run their business operations on average. Yet, most processes and systems aren't well documented and the only person who knows how they work is the person who built them — everyone else on the team is left in the dark.

Resources:

]]> Ep. 190 - How can your business achieve true operational clarity and ensure your team is all on the same page about workflows and systems? In this episode, Chris interviews Brian Ragone, the founder and CEO of Puzzle, an app that helps teams visualize their workflows and systems. They discuss the challenges of documenting operations without a consistent visual language, and how Puzzle solves this by providing a unified way to map out processes. Brian also shares about the powerful features of this tool that connect processes to teams, roles, and tools. Tune in to learn how Puzzle can bring clarity and alignment to your team and business operations.

What You'll Learn:

  • 3:21 - Brian shares what inspired him to create Puzzle
  • 14:45 - The key difference between shallow documentation tools like Lucidchart and the deep documentation approach of Puzzle
  • 17:57 - How Puzzle's relational database allows you to pivot and view processes connected to teams, roles and tools
  • 27:47 - Recommended ways for getting started with mapping processes in Puzzle's blank canvas
  • 29:41 - Which tools Puzzle integrates with to easily visualize existing workflows
  • 38:56 - Why Brian views Puzzle as an "operational journal" for continuous process improvement
  • 43:19 - High-level maps VS granular detailed maps - and which works better in Puzzle

About Our Guest:

Brian is the Founder & CEO of Puzzle, and he's helping teams visualize their workflows & systems in a fast and easy way so everyone understands how they work. He's helped visualize over 10,000 workflows to bring clarity and alignment across teams within organizations so they can make improvements to their operations with confidence. He has found organizations use 130 SaaS applications to run their business operations on average. Yet, most processes and systems aren't well documented and the only person who knows how they work is the person who built them — everyone else on the team is left in the dark.

Resources:

]]> https://automationbridge.com/podcast/episode190/ Chris L. Davis: Marketing Automation Expert Buzzsprout-15060152 Thu, 16 May 2024 07:00:00 -0500 3132 190 full false ActiveCampaign Updates for Q2, 2024 feat. Kay Peacey ActiveCampaign Updates for Q2, 2024 feat. Kay Peacey Ep. 189 - In this episode, Chris invites back Kay Peacey, a world-leading ActiveCampaign specialist and founder of Slick Business. They dive into the latest updates and features released by ActiveCampaign in Q2 2024, including new email sending limits, crucial email authentication changes, recurring payment integrations, and powerful enhancements to email engagement tracking. Kay shares valuable insights from her role on ActiveCampaign's Customer Advisory Board, offering a unique insider's perspective. Whether you're a seasoned ActiveCampaign user or just getting started, this episode is a must-listen to stay ahead of the curve and unlock the full potential of your email campaigns.

What You'll Learn:

  • 6:32 - How new email sending limits could impact businesses with high sending volumes
  • 14:25 - Major changes made to email authentication requirements from Google and Yahoo in February 2024
  • 24:49 - Kay walks through how to use an auto authentication tool to check your email authentication settings
  • 37:11 - Brand new recurring payment integrations ActiveCampaign released - Subscription businesses: This one's for you!
  • 41:16 - How updates to tag management and handling unsubscribes in automations have made things easier for users
  • 49:21 - Benefits the new time window conditions for email clicks provide (especially for contact management and segmentation)
  • 52:49 - How the new time windows for email engagement can be leveraged to identify inactive/engaged contacts
  • 56:17 - Kay teases about a major overhaul is coming soon to the way segments are managed within ActiveCampaign


About Our Guest:

Kay Peacey has honed her email marketing automation skills to the very highest levels over 6 years of consulting and training for small businesses.

She’s a world-leading ActiveCampaign specialist with a seat on the Customer Advisory Board for ActiveCampaign, and founded the ActiveCampaign Academy at her own company, Slick Business.

Kay’s unique combination of top-level strategy and technical skills, plus a lifetime of teaching, make her the perfect person to help your business unlock bigger return on investment from your email marketing automation whilst keeping the human touch.

She’s also partial to using the Lego mini-figs or paper aeroplanes to drive home the learning.

Resources:

]]> Ep. 189 - In this episode, Chris invites back Kay Peacey, a world-leading ActiveCampaign specialist and founder of Slick Business. They dive into the latest updates and features released by ActiveCampaign in Q2 2024, including new email sending limits, crucial email authentication changes, recurring payment integrations, and powerful enhancements to email engagement tracking. Kay shares valuable insights from her role on ActiveCampaign's Customer Advisory Board, offering a unique insider's perspective. Whether you're a seasoned ActiveCampaign user or just getting started, this episode is a must-listen to stay ahead of the curve and unlock the full potential of your email campaigns.

What You'll Learn:

  • 6:32 - How new email sending limits could impact businesses with high sending volumes
  • 14:25 - Major changes made to email authentication requirements from Google and Yahoo in February 2024
  • 24:49 - Kay walks through how to use an auto authentication tool to check your email authentication settings
  • 37:11 - Brand new recurring payment integrations ActiveCampaign released - Subscription businesses: This one's for you!
  • 41:16 - How updates to tag management and handling unsubscribes in automations have made things easier for users
  • 49:21 - Benefits the new time window conditions for email clicks provide (especially for contact management and segmentation)
  • 52:49 - How the new time windows for email engagement can be leveraged to identify inactive/engaged contacts
  • 56:17 - Kay teases about a major overhaul is coming soon to the way segments are managed within ActiveCampaign


About Our Guest:

Kay Peacey has honed her email marketing automation skills to the very highest levels over 6 years of consulting and training for small businesses.

She’s a world-leading ActiveCampaign specialist with a seat on the Customer Advisory Board for ActiveCampaign, and founded the ActiveCampaign Academy at her own company, Slick Business.

Kay’s unique combination of top-level strategy and technical skills, plus a lifetime of teaching, make her the perfect person to help your business unlock bigger return on investment from your email marketing automation whilst keeping the human touch.

She’s also partial to using the Lego mini-figs or paper aeroplanes to drive home the learning.

Resources:

]]> https://automationbridge.com/podcast/episode189/ Chris L. Davis: Marketing Automation Expert Buzzsprout-15027894 Thu, 09 May 2024 07:00:00 -0500 3906 189 full false Save Your Unsubscribes with Custom Preference Pages feat. Shaun Pereira Save Your Unsubscribes with Custom Preference Pages feat. Shaun Pereira Ep. 188 - In this episode, Chris is joined by Shaun Pereira, the founder and CEO of Emailpref, a software that simplifies user preferences while empowering businesses to gain deeper insights into their users. They discuss the importance of properly managing email lists and user preferences, and how Emailpref integrates seamlessly with ActiveCampaign to handle list subscriptions, unsubscribes, and segmentation based on user preferences. Shaun even walks through a live demo, showcasing how Emailpref fetches lists and tags from ActiveCampaign, creates customized preference pages, and syncs user preference updates in real-time. If you're looking to reduce your email unsubscribe rate, this may be the tool for you!

What You'll Learn:

  • 4:46 - The purpose and benefit of having customized preference centers
  • 8:54 - How Emailpref seamlessly integrates with ActiveCampaign's lists, tags, and fields
  • 16:46 - How Emailpref handles real-time syncing of user preferences
  • 19:49 - Powerful use case scenarios Shaun has seen for businesses utilizing Emailpref
  • 23:00 - Shaun shares what business size Emailpref is suitable for
  • 25:24 - Shaun’s tips for new users to set up clean preference management
  • 29:11 - New features and improvements coming soon to Emailpref


About Our Guest:

At just 24 years young, Shaun is already making waves as a visionary entrepreneur. With a proven track record as the founder of a contact sharing company, which he successfully sold, Shaun now leads Emailpref as the CEO. He's passionate about simplifying user preferences while empowering businesses to gain deeper insights into their users.

Resources:

]]> Ep. 188 - In this episode, Chris is joined by Shaun Pereira, the founder and CEO of Emailpref, a software that simplifies user preferences while empowering businesses to gain deeper insights into their users. They discuss the importance of properly managing email lists and user preferences, and how Emailpref integrates seamlessly with ActiveCampaign to handle list subscriptions, unsubscribes, and segmentation based on user preferences. Shaun even walks through a live demo, showcasing how Emailpref fetches lists and tags from ActiveCampaign, creates customized preference pages, and syncs user preference updates in real-time. If you're looking to reduce your email unsubscribe rate, this may be the tool for you!

What You'll Learn:

  • 4:46 - The purpose and benefit of having customized preference centers
  • 8:54 - How Emailpref seamlessly integrates with ActiveCampaign's lists, tags, and fields
  • 16:46 - How Emailpref handles real-time syncing of user preferences
  • 19:49 - Powerful use case scenarios Shaun has seen for businesses utilizing Emailpref
  • 23:00 - Shaun shares what business size Emailpref is suitable for
  • 25:24 - Shaun’s tips for new users to set up clean preference management
  • 29:11 - New features and improvements coming soon to Emailpref


About Our Guest:

At just 24 years young, Shaun is already making waves as a visionary entrepreneur. With a proven track record as the founder of a contact sharing company, which he successfully sold, Shaun now leads Emailpref as the CEO. He's passionate about simplifying user preferences while empowering businesses to gain deeper insights into their users.

Resources:

]]> https://automationbridge.com/podcast/episode188/ Chris L. Davis: Marketing Automation Expert Buzzsprout-14978534 Thu, 02 May 2024 07:00:00 -0500 2123 188 full false Are You Prepared? Are You Prepared? Ep. 187 - Are you prepared for when disaster strikes in your business? In this week’s episode, Chris draws from personal experiences and emphasizes the importance of having systems and automation in place to ensure business continuity. He discusses the challenges of relying solely on human resources, the risks of not documenting processes, and the value of facilitation automation to streamline operations and enable faster onboarding of new team members. Tune in to learn how to future-proof your business and ensure it can withstand unexpected challenges, whether it's a personal crisis or a key team member's absence.

What You'll Learn:

  • 0:43 - Disaster can strike at any moment - are you truly prepared for when it derails your business operations?
  • 3:15 - The hard lesson Chris learned when sickness made him unable to run his business - and how to avoid that pitfall
  • 9:08 - The powerful role "facilitation automation" can play in reducing errors and enabling anyone to seamlessly step in
  • 13:23 - Why SOPs alone aren’t enough to keep your business running if key players are out of commission
  • 19:02 - Efficient steps to quickly train anyone on even your most complex processes when needed


Resources:

]]> Ep. 187 - Are you prepared for when disaster strikes in your business? In this week’s episode, Chris draws from personal experiences and emphasizes the importance of having systems and automation in place to ensure business continuity. He discusses the challenges of relying solely on human resources, the risks of not documenting processes, and the value of facilitation automation to streamline operations and enable faster onboarding of new team members. Tune in to learn how to future-proof your business and ensure it can withstand unexpected challenges, whether it's a personal crisis or a key team member's absence.

What You'll Learn:

  • 0:43 - Disaster can strike at any moment - are you truly prepared for when it derails your business operations?
  • 3:15 - The hard lesson Chris learned when sickness made him unable to run his business - and how to avoid that pitfall
  • 9:08 - The powerful role "facilitation automation" can play in reducing errors and enabling anyone to seamlessly step in
  • 13:23 - Why SOPs alone aren’t enough to keep your business running if key players are out of commission
  • 19:02 - Efficient steps to quickly train anyone on even your most complex processes when needed


Resources:

]]> https://automationbridge.com/podcast/episode187/ Chris L. Davis: Marketing Automation Expert Buzzsprout-14940790 Thu, 25 Apr 2024 07:00:00 -0500 1516 187 full false Dear Manual Marketer... Dear Manual Marketer... Ep. 186 - Why continue to settle for tedious manual efforts when technology allows for streamlining work, reducing errors, and freeing up time - all while producing the same or better results? In this episode, Chris challenges you to level up beyond simply "getting it done" and consider truly optimizing your processes through marketing automation. He argues that CEOs could be getting more value from what they pay marketers, and marketers could be providing more value without exerting more effort. By the end of this podcast, you’re sure to be inspired to stop settling for basic automation and embrace a smarter way of working.

What You'll Learn:

  • 3:45 - Why the manual marketer shouldn’t settle for their current "good enough" efforts
  • 6:30 - Examples of why you may want to use automation to facilitate tedious and redundant tasks
  • 11:25 - What Chris is tired of seeing from marketers in Facebook groups and training programs
  • 12:30 - The difference between learning marketing strategy vs. applying technology and automation to marketing efforts
  • 19:05 - Chris argues that CEOs and clients could potentially get more from their marketers with the switch from manual to automated
  • 23:15 - Why marketers should want to evolve their marketing and automation efforts
  • 24:33 - Where marketers can learn more about marketing automation and improve their skills

Resources:

]]> Ep. 186 - Why continue to settle for tedious manual efforts when technology allows for streamlining work, reducing errors, and freeing up time - all while producing the same or better results? In this episode, Chris challenges you to level up beyond simply "getting it done" and consider truly optimizing your processes through marketing automation. He argues that CEOs could be getting more value from what they pay marketers, and marketers could be providing more value without exerting more effort. By the end of this podcast, you’re sure to be inspired to stop settling for basic automation and embrace a smarter way of working.

What You'll Learn:

  • 3:45 - Why the manual marketer shouldn’t settle for their current "good enough" efforts
  • 6:30 - Examples of why you may want to use automation to facilitate tedious and redundant tasks
  • 11:25 - What Chris is tired of seeing from marketers in Facebook groups and training programs
  • 12:30 - The difference between learning marketing strategy vs. applying technology and automation to marketing efforts
  • 19:05 - Chris argues that CEOs and clients could potentially get more from their marketers with the switch from manual to automated
  • 23:15 - Why marketers should want to evolve their marketing and automation efforts
  • 24:33 - Where marketers can learn more about marketing automation and improve their skills

Resources:

]]> https://automationbridge.com/podcast/episode186/ Chris L. Davis: Marketing Automation Expert Buzzsprout-14900565 Thu, 18 Apr 2024 07:00:00 -0500 1587 186 full false Your Done Doesn't Equal My Done Your Done Doesn't Equal My Done Ep. 185 - Are you truly satisfied just coasting at "good enough" or do you have that hunger to level up and achieve even better results? In this episode, Chris tackles the idea that what clients see as a completed job may not match an expert's standards. He dives into why so often, clients simply don't have the specialized knowledge to recognize areas for improvement. It's an insightful look at the importance of getting objective feedback from real experts and why it is crucial to get uncomfortable and actively seek out opportunities to grow, rather than staying stuck in a mediocre comfort zone. This episode is sure to light a fire under you to stop settling and start striving for more.

What You'll Learn:

  • 0:47 - What Chris means by “my done" is not the same as "your done"
  • 2:50 - The human behavior that often leads to settling for mediocrity in business
  • 6:15 - How to qualify what is really “working” and what isn’t
  • 12:01 - What “better” means when it comes to marketing automation
  • 14:19 - Chris compares the dynamic of clients applauding basic work to an NBA player dominating in high school
  • 19:53 - The challenge Chris poses to digital marketers regarding their skills
  • 24:59 - Why business owners often enable and perpetuate mediocrity in the marketplace
  • 29:47 - The issue with businesses not properly investing in continued learning for their marketing and tech personnel


Resources:

]]> Ep. 185 - Are you truly satisfied just coasting at "good enough" or do you have that hunger to level up and achieve even better results? In this episode, Chris tackles the idea that what clients see as a completed job may not match an expert's standards. He dives into why so often, clients simply don't have the specialized knowledge to recognize areas for improvement. It's an insightful look at the importance of getting objective feedback from real experts and why it is crucial to get uncomfortable and actively seek out opportunities to grow, rather than staying stuck in a mediocre comfort zone. This episode is sure to light a fire under you to stop settling and start striving for more.

What You'll Learn:

  • 0:47 - What Chris means by “my done" is not the same as "your done"
  • 2:50 - The human behavior that often leads to settling for mediocrity in business
  • 6:15 - How to qualify what is really “working” and what isn’t
  • 12:01 - What “better” means when it comes to marketing automation
  • 14:19 - Chris compares the dynamic of clients applauding basic work to an NBA player dominating in high school
  • 19:53 - The challenge Chris poses to digital marketers regarding their skills
  • 24:59 - Why business owners often enable and perpetuate mediocrity in the marketplace
  • 29:47 - The issue with businesses not properly investing in continued learning for their marketing and tech personnel


Resources:

]]> https://automationbridge.com/podcast/episode185 Chris L. Davis: Marketing Automation Expert Buzzsprout-14859148 Thu, 11 Apr 2024 07:00:00 -0500 2088 185 full false How to Build NOT to Scale How to Build NOT to Scale Ep. 184 - Do you really need all those bells and whistles, or should you focus on mastering the fundamentals first? In this episode, Chris challenges the conventional theory of building for scale. He draws on his lengthy experience in marketing and scaling businesses to argue that entrepreneurs should prioritize building functional, basic systems before worrying about advanced scaling strategies. Tune in as he shares insights on keeping things simple yet scalable, measuring the right metrics, and maintaining your systems – a refreshing perspective that will save you from costly mistakes in your journey for growth.

What You'll Learn:

  • 00:31 - How Chris's initial experience of working at a rapidly scaling startup shaped his mindset about marketing
  • 05:14 - The benefits of building basic landing pages and funnels first before adding advanced features
  • 10:24 - The approach Chris recommends for new businesses - Hint: It’s not building for massive scale from the start
  • 18:37 - Chris answers if advanced marketing skills and complex tactics automatically translate to better results
  • 23:35 - The role that mastering the fundamentals and consistent execution play in achieving scale
  • 28:23 - What the main considerations should be when building marketing systems initially
  • 33:56 - The importance of having someone to actively maintain and optimize the basic systems

Resources:

]]> Ep. 184 - Do you really need all those bells and whistles, or should you focus on mastering the fundamentals first? In this episode, Chris challenges the conventional theory of building for scale. He draws on his lengthy experience in marketing and scaling businesses to argue that entrepreneurs should prioritize building functional, basic systems before worrying about advanced scaling strategies. Tune in as he shares insights on keeping things simple yet scalable, measuring the right metrics, and maintaining your systems – a refreshing perspective that will save you from costly mistakes in your journey for growth.

What You'll Learn:

  • 00:31 - How Chris's initial experience of working at a rapidly scaling startup shaped his mindset about marketing
  • 05:14 - The benefits of building basic landing pages and funnels first before adding advanced features
  • 10:24 - The approach Chris recommends for new businesses - Hint: It’s not building for massive scale from the start
  • 18:37 - Chris answers if advanced marketing skills and complex tactics automatically translate to better results
  • 23:35 - The role that mastering the fundamentals and consistent execution play in achieving scale
  • 28:23 - What the main considerations should be when building marketing systems initially
  • 33:56 - The importance of having someone to actively maintain and optimize the basic systems

Resources:

]]> https://automationbridge.com/podcast/episode184 Chris L. Davis: Marketing Automation Expert Buzzsprout-14793003 Thu, 04 Apr 2024 07:00:00 -0500 2299 184 full false Increased Sales Conversions by the Numbers feat. Scott Moran Increased Sales Conversions by the Numbers feat. Scott Moran Ep. 183 - Chris sits down with Scott Moran, co-founder of SamCart, the leading checkout solution for digital creators. Scott shares eye-opening data from SamCart's 2023 Creator Profit Report, including the surprising number of clicks needed to power a six-figure business, the conversion rates of different traffic sources (You may be surprised at the top performer), and the critical importance of generating repeat sales from existing customers. He also shares actionable insights on maximizing customer lifetime value, expanding product offerings, and leveraging data-driven analytics to identify growth opportunities. Don't miss this episode packed with valuable strategies to increase sales conversions and drive sustainable revenue growth for your business.

What You'll Learn:

  • 3:01 - Scott shares the original inspiration and mission behind creating SamCart
  • 7:47 - How SamCart revolutionized the checkout experience compared to other tools
  • 19:09 - The key conversion-focused features and designs that SamCart provides
  • 24:23 - How many monthly clicks it takes to power a six-figure online business
  • 28:26 - How the conversion rates of different traffic sources compare - according to data
  • 34:31 - Why repeat customers are so critical
  • 38:44 - Ways to effectively increase customer lifetime value and average order value
  • 42:10 - What differentiates the analytics and dashboards in SamCart compared to other payment processors
  • 51:41 - Where you can access the full 2023 Creator Profit Report and learn more about SamCart

Resources:

]]> Ep. 183 - Chris sits down with Scott Moran, co-founder of SamCart, the leading checkout solution for digital creators. Scott shares eye-opening data from SamCart's 2023 Creator Profit Report, including the surprising number of clicks needed to power a six-figure business, the conversion rates of different traffic sources (You may be surprised at the top performer), and the critical importance of generating repeat sales from existing customers. He also shares actionable insights on maximizing customer lifetime value, expanding product offerings, and leveraging data-driven analytics to identify growth opportunities. Don't miss this episode packed with valuable strategies to increase sales conversions and drive sustainable revenue growth for your business.

What You'll Learn:

  • 3:01 - Scott shares the original inspiration and mission behind creating SamCart
  • 7:47 - How SamCart revolutionized the checkout experience compared to other tools
  • 19:09 - The key conversion-focused features and designs that SamCart provides
  • 24:23 - How many monthly clicks it takes to power a six-figure online business
  • 28:26 - How the conversion rates of different traffic sources compare - according to data
  • 34:31 - Why repeat customers are so critical
  • 38:44 - Ways to effectively increase customer lifetime value and average order value
  • 42:10 - What differentiates the analytics and dashboards in SamCart compared to other payment processors
  • 51:41 - Where you can access the full 2023 Creator Profit Report and learn more about SamCart

Resources:

]]> https://automationbridge.com/podcast/episode183/ Chris L. Davis: Marketing Automation Expert Buzzsprout-14737139 Thu, 28 Mar 2024 07:00:00 -0500 3331 183 full false 3 Email Platforms That Get Segmentation Right and What's Missing From All of Them 3 Email Platforms That Get Segmentation Right and What's Missing From All of Them Ep. 182 - Join Chris as he dissects email segmentation and how three major platforms tackle this critical piece of marketing automation. He breaks down the pros and cons of Klaviyo, ActiveCampaign, and HighLevel's segmentation capabilities - giving credit where it's due but not holding back on potential areas for improvement. Chris also reveals one feature that shockingly none of these platforms have fully nailed down yet. This episode is a must-listen for all marketers! Whether you're an email marketing pro or just getting started, you’ll walk away with valuable tips to level up your segmentations and campaigns.

What You'll Learn:

  • 1:12 - The importance of segmentation in marketing and advertising and how its role has evolved over time
  • 4:20 - How Klaviyo handles email segmentation and its key strengths and weaknesses
  • 8:55 - What feature Klaviyo lacks that makes it problematic for segmentation
  • 11:30 - The aspects of segmentation ActiveCampaign excels at compared to other platforms
  • 14:45 - A major issue ActiveCampaign has when it comes to managing and accessing segments
  • 17:20 - How HighLevel's segmentation capabilities compare to Klaviyo and ActiveCampaign
  • 21:25 - One critical segmentation feature that is missing across all three platforms discussed

Resources:

]]> Ep. 182 - Join Chris as he dissects email segmentation and how three major platforms tackle this critical piece of marketing automation. He breaks down the pros and cons of Klaviyo, ActiveCampaign, and HighLevel's segmentation capabilities - giving credit where it's due but not holding back on potential areas for improvement. Chris also reveals one feature that shockingly none of these platforms have fully nailed down yet. This episode is a must-listen for all marketers! Whether you're an email marketing pro or just getting started, you’ll walk away with valuable tips to level up your segmentations and campaigns.

What You'll Learn:

  • 1:12 - The importance of segmentation in marketing and advertising and how its role has evolved over time
  • 4:20 - How Klaviyo handles email segmentation and its key strengths and weaknesses
  • 8:55 - What feature Klaviyo lacks that makes it problematic for segmentation
  • 11:30 - The aspects of segmentation ActiveCampaign excels at compared to other platforms
  • 14:45 - A major issue ActiveCampaign has when it comes to managing and accessing segments
  • 17:20 - How HighLevel's segmentation capabilities compare to Klaviyo and ActiveCampaign
  • 21:25 - One critical segmentation feature that is missing across all three platforms discussed

Resources:

]]> https://automationbridge.com/podcast/episode182/ Chris L. Davis: Marketing Automation Expert Buzzsprout-14692564 Thu, 21 Mar 2024 07:00:00 -0500 1565 182 full false Buyer Beware, The Cost of Using the Wrong Software feat. Kronda Adair Buyer Beware, The Cost of Using the Wrong Software feat. Kronda Adair Ep. 181 - Chris invites back Kronda Adair to discuss the pitfalls of choosing the wrong software for your business. They explore various categories of software, from website builders to email marketing tools, course platforms, and community software, highlighting the potential drawbacks and limitations of popular options like Wix, MailChimp, Kajabi, Mighty Networks, and so many more. With real-world examples and expert insights, Chris and Kronda’s goal with this conversation is to help you better learn how to strategically select software that aligns with your needs, integrates seamlessly with your systems, and avoids data imprisonment. Avoid the costly mistake of choosing the wrong tools for your business by hitting play on this episode!


What You'll Learn:

  • 0:00 - Intro
  • 3:51 - The stress your business may face when using the wrong software
  • 6:47 - How to create an effective job description for the software you need
  • 12:03 - Which website builders should be avoided for marketing purposes
  • 18:52 - The major drawbacks of using email marketing tools like MailChimp and Constant Contact
  • 27:38 - Which onboarding platforms will limit you in terms of data access and integrations
  • 37:18 - The limitations with using course platforms like Kajabi, Thinkific, and Teachable
  • 46:59 - Chris’s personal experience with community software and how it affected his membership retention
  • 51:38 - Why it’s crucial to back up your data and document your systems and processes
  • 56:39 - Updates Kronda has made to the CRM to Sales service to streamline the process

Resources:

]]> Ep. 181 - Chris invites back Kronda Adair to discuss the pitfalls of choosing the wrong software for your business. They explore various categories of software, from website builders to email marketing tools, course platforms, and community software, highlighting the potential drawbacks and limitations of popular options like Wix, MailChimp, Kajabi, Mighty Networks, and so many more. With real-world examples and expert insights, Chris and Kronda’s goal with this conversation is to help you better learn how to strategically select software that aligns with your needs, integrates seamlessly with your systems, and avoids data imprisonment. Avoid the costly mistake of choosing the wrong tools for your business by hitting play on this episode!


What You'll Learn:

  • 0:00 - Intro
  • 3:51 - The stress your business may face when using the wrong software
  • 6:47 - How to create an effective job description for the software you need
  • 12:03 - Which website builders should be avoided for marketing purposes
  • 18:52 - The major drawbacks of using email marketing tools like MailChimp and Constant Contact
  • 27:38 - Which onboarding platforms will limit you in terms of data access and integrations
  • 37:18 - The limitations with using course platforms like Kajabi, Thinkific, and Teachable
  • 46:59 - Chris’s personal experience with community software and how it affected his membership retention
  • 51:38 - Why it’s crucial to back up your data and document your systems and processes
  • 56:39 - Updates Kronda has made to the CRM to Sales service to streamline the process

Resources:

]]> https://automationbridge.com/podcast/episode181/ Chris L. Davis: Marketing Automation Expert Buzzsprout-14653111 Thu, 14 Mar 2024 07:00:00 -0500 3667 181 full false Back in Action: A New Focus for Personalizing Your Marketing Back in Action: A New Focus for Personalizing Your Marketing Ep. 180 - After a short hiatus, Chris is back and dishing out his big plans for the podcast in 2024, announcing that segmentation will be a major focus this year. He reflects on the need for consistency and planning in business, promises more engaging content and interactivity with live-streaming episodes, and outlines all the new offerings coming for podcast listeners and community members including webinars, frameworks, Q&As and more. Tune in to find out how Chris plans to double down on lead segmentation, the secret sauce he credits for his biggest marketing successes, and how you can master this critical but often neglected skill yourself in 2024.


What You'll Learn:

  • 1:13 - Why Chris took a hiatus from podcasting at the end of 2023
  • 4:14 - Why the "just do it" mantra can be dangerous when starting a business
  • 6:24 - The theme and focus for the All Systems Go! podcast in 2024
  • 15:05 - The secret sauce Chris credits for his biggest marketing successes
  • 16:40 - What segmentation training and resources are available for members
  • 19:09 - What is included in the revamped Automation Bridge membership offering


Resources:

]]> Ep. 180 - After a short hiatus, Chris is back and dishing out his big plans for the podcast in 2024, announcing that segmentation will be a major focus this year. He reflects on the need for consistency and planning in business, promises more engaging content and interactivity with live-streaming episodes, and outlines all the new offerings coming for podcast listeners and community members including webinars, frameworks, Q&As and more. Tune in to find out how Chris plans to double down on lead segmentation, the secret sauce he credits for his biggest marketing successes, and how you can master this critical but often neglected skill yourself in 2024.


What You'll Learn:

  • 1:13 - Why Chris took a hiatus from podcasting at the end of 2023
  • 4:14 - Why the "just do it" mantra can be dangerous when starting a business
  • 6:24 - The theme and focus for the All Systems Go! podcast in 2024
  • 15:05 - The secret sauce Chris credits for his biggest marketing successes
  • 16:40 - What segmentation training and resources are available for members
  • 19:09 - What is included in the revamped Automation Bridge membership offering


Resources:

]]> https://automationbridge.com/podcast/episode180/ Chris L. Davis: Marketing Automation Expert Buzzsprout-14578627 Thu, 07 Mar 2024 07:00:00 -0600 1521 180 full false Season 2 Finale & What to Expect Season 2 Finale & What to Expect Ep. 179 - This season finale previews the exciting new direction for the All Systems Go! podcast for the upcoming season 3. Chris explains how future episodes will focus on an agnostic approach to the strategic selection of software and the intelligent implementation of it in your business. He highlights specific past episodes to revisit and talks about the new live streaming format with a studio audience and software unboxings on YouTube. He also shares how you will be able to get your most burning software and use case scenario questions answered directly. Tune into this finale for a sneak peek at what's to come in Season 3 and to ensure you don't miss the latest software insights when the podcast returns!

]]> Ep. 179 - This season finale previews the exciting new direction for the All Systems Go! podcast for the upcoming season 3. Chris explains how future episodes will focus on an agnostic approach to the strategic selection of software and the intelligent implementation of it in your business. He highlights specific past episodes to revisit and talks about the new live streaming format with a studio audience and software unboxings on YouTube. He also shares how you will be able to get your most burning software and use case scenario questions answered directly. Tune into this finale for a sneak peek at what's to come in Season 3 and to ensure you don't miss the latest software insights when the podcast returns!

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=11817 Thu, 05 Oct 2023 10:04:24 -0500 1087 179 false Is SmartSuite the Missing Tool In Your Stack? feat. Avi Hercenberg Is SmartSuite the Missing Tool In Your Stack? feat. Avi Hercenberg Ep. 178 - Chris invites on Avi Hercenberg, VP of Partnerships at SmartSuite, to discuss how this powerful work management platform bridges the gap between databases and project management. They dive into SmartSuite's features including robust automation, cross-platform integrations, task management, data rollups, and permissions in an effort to help you identify if SmartSuite is the missing tool in your tech stack. Avi provides tips on how to approach SmartSuite coming from other software like Airtable or ClickUp. They also discuss SmartSuite's focus on serving small businesses versus chasing enterprise accounts.

]]> Ep. 178 - Chris invites on Avi Hercenberg, VP of Partnerships at SmartSuite, to discuss how this powerful work management platform bridges the gap between databases and project management. They dive into SmartSuite's features including robust automation, cross-platform integrations, task management, data rollups, and permissions in an effort to help you identify if SmartSuite is the missing tool in your tech stack. Avi provides tips on how to approach SmartSuite coming from other software like Airtable or ClickUp. They also discuss SmartSuite's focus on serving small businesses versus chasing enterprise accounts.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=11811 Thu, 28 Sep 2023 09:00:00 -0500 2506 178 false How to Build a Fast, Secure, and SEO Optimized Website feat. Stephanie Hudson How to Build a Fast, Secure, and SEO Optimized Website feat. Stephanie Hudson Ep. 177 - This week, tune in to learn the 3 S's - Speed, Security, and SEO - for ensuring your website provides the best experience for your customers with web expert, Stephanie Hudson. Chris and Stephanie discuss free tools to test and improve site speed, tips to lock down your WordPress backend and protect customer data, and essential elements that make your site search engine ready. If you want your website to convert visitors into customers, you can't afford to miss this valuable guidance from a true website expert.

]]> Ep. 177 - This week, tune in to learn the 3 S's - Speed, Security, and SEO - for ensuring your website provides the best experience for your customers with web expert, Stephanie Hudson. Chris and Stephanie discuss free tools to test and improve site speed, tips to lock down your WordPress backend and protect customer data, and essential elements that make your site search engine ready. If you want your website to convert visitors into customers, you can't afford to miss this valuable guidance from a true website expert.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=11807 Thu, 21 Sep 2023 09:00:00 -0500 3409 177 false Marketing Automation for Non-Profits feat. Kerry Kriger Marketing Automation for Non-Profits feat. Kerry Kriger Ep. 176 - Are you ready to turbocharge your nonprofit's marketing efforts? In this episode Chris invites on Dr. Kerry Kriger, a Certified Automation Service Provider™ and founder of a nonprofit consulting and web design agency, to discuss proven techniques to improve your marketing and attract more donors and volunteers. You'll learn ways to bring in recurring donations, powerful end-of-year appeals, how to build trust through your website and so much more. Chris and Kerry also cover little-known nonprofit discounts on top software. Whether you're just starting out or are a seasoned nonprofit pro, this episode is full of tips to reduce expenses and accomplish your mission.

]]> Ep. 176 - Are you ready to turbocharge your nonprofit's marketing efforts? In this episode Chris invites on Dr. Kerry Kriger, a Certified Automation Service Provider™ and founder of a nonprofit consulting and web design agency, to discuss proven techniques to improve your marketing and attract more donors and volunteers. You'll learn ways to bring in recurring donations, powerful end-of-year appeals, how to build trust through your website and so much more. Chris and Kerry also cover little-known nonprofit discounts on top software. Whether you're just starting out or are a seasoned nonprofit pro, this episode is full of tips to reduce expenses and accomplish your mission.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=11803 Thu, 14 Sep 2023 09:00:00 -0500 2826 176 false Operations Focused Team Building feat. Veronica Yanhs Operations Focused Team Building feat. Veronica Yanhs Ep. 175 - In this episode, Chris invites back a past guest of the show, Veronica Yanhs. This time they discuss how business owners can successfully implement operations and build effective teams. They cover strategies for determining your zone of genius, hiring the right people for your business needs, avoiding common hiring mistakes, and creating efficient systems and processes. Veronica provides tactical advice for both experienced and new business owners looking to optimize their operations for growth. If you’re looking to streamline your operations and hiring process, this is an episode you don’t want to scroll past.

]]> Ep. 175 - In this episode, Chris invites back a past guest of the show, Veronica Yanhs. This time they discuss how business owners can successfully implement operations and build effective teams. They cover strategies for determining your zone of genius, hiring the right people for your business needs, avoiding common hiring mistakes, and creating efficient systems and processes. Veronica provides tactical advice for both experienced and new business owners looking to optimize their operations for growth. If you’re looking to streamline your operations and hiring process, this is an episode you don’t want to scroll past.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=11799 Thu, 07 Sep 2023 09:00:00 -0500 3454 175 false The Power of Funnel Stacking feat. Ryan McCrary The Power of Funnel Stacking feat. Ryan McCrary Ep. 174 - In this episode, digital marketing expert Ryan McCrary joins Chris to discuss "funnel stacking" - a strategy for optimizing your sales funnel by stacking multiple funnels together to maximize conversions and profitability. Ryan explains what funnel stacking is, the benefits of implementing it, and shares examples of how he has used it successfully for clients in various industries. They also cover best practices for tracking metrics and attribution to properly analyze funnel performance, as well as tips for assessing product-market fit, choosing the right price point, and determining how much to spend on ads when getting started with funnel stacking.

]]> Ep. 174 - In this episode, digital marketing expert Ryan McCrary joins Chris to discuss "funnel stacking" - a strategy for optimizing your sales funnel by stacking multiple funnels together to maximize conversions and profitability. Ryan explains what funnel stacking is, the benefits of implementing it, and shares examples of how he has used it successfully for clients in various industries. They also cover best practices for tracking metrics and attribution to properly analyze funnel performance, as well as tips for assessing product-market fit, choosing the right price point, and determining how much to spend on ads when getting started with funnel stacking.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=11792 Thu, 31 Aug 2023 09:00:00 -0500 3155 174 false Tech Talk: Membership, Community, and Forum Software feat. Samantha Pointer Foxx Tech Talk: Membership, Community, and Forum Software feat. Samantha Pointer Foxx In this episode, Chris invites back Samantha Pointer Foxx to have an in-depth discussion about membership, community, and forum softwares. They talk about the progression of membership sites over the past 20 years and how mobile capability is now essential. They compare options like Mighty Networks, Circle, Heartbeat, WP Fusion, and more, analyzing the pros and cons of each. Chris and Samantha outline key considerations when selecting software based on your goals, target audience, and desired user experience. Tune in to learn how to choose the right communication platform to meet your business needs.

]]> In this episode, Chris invites back Samantha Pointer Foxx to have an in-depth discussion about membership, community, and forum softwares. They talk about the progression of membership sites over the past 20 years and how mobile capability is now essential. They compare options like Mighty Networks, Circle, Heartbeat, WP Fusion, and more, analyzing the pros and cons of each. Chris and Samantha outline key considerations when selecting software based on your goals, target audience, and desired user experience. Tune in to learn how to choose the right communication platform to meet your business needs.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=11786 Thu, 24 Aug 2023 09:00:00 -0500 3332 173 false Leadership and Team Building Strategies for Scale feat. Ashley Lundquist Leadership and Team Building Strategies for Scale feat. Ashley Lundquist Ep. 172 - In this episode, Chris reconnects with a former colleague, Ashley Lundquist, to discuss the importance of focusing on your people to scale your business. Ashley explains how nurturing your team like you would any other asset can unlock creativity and innovation. She provides tips on defining the skills and qualities you need when hiring, having direct conversations even when it's uncomfortable, and creating psychological safety. This conversation is a must-listen if you’re a founder or leader looking to scale your business by building a healthy, happy team.

]]> Ep. 172 - In this episode, Chris reconnects with a former colleague, Ashley Lundquist, to discuss the importance of focusing on your people to scale your business. Ashley explains how nurturing your team like you would any other asset can unlock creativity and innovation. She provides tips on defining the skills and qualities you need when hiring, having direct conversations even when it's uncomfortable, and creating psychological safety. This conversation is a must-listen if you’re a founder or leader looking to scale your business by building a healthy, happy team.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=11774 Thu, 17 Aug 2023 09:00:00 -0500 2756 172 false Massive Business Growth Using No-Code Software feat. Gareth Pronovost Massive Business Growth Using No-Code Software feat. Gareth Pronovost Ep. 171 - Curious to learn the power of using no-code tools to grow your business? Chris sits down with Gareth Pronovost, founder of GAP Consulting, in this episode to cover exactly that. You’ll learn how to leverage platforms like Airtable, SmartSuite, Zapier, Make and more to automate processes, move data between platforms, and build interfaces to access your information. Gareth shares his journey leveraging no-code after getting laid off, how it enabled him to grow his agency to over $100k in monthly revenue, and why we’re still in the “first inning” of no-code adoption. If you want to optimize operations, cut costs, and scale your team intelligently, don’t miss this episode on the strategic use of no-code solutions.

]]> Ep. 171 - Curious to learn the power of using no-code tools to grow your business? Chris sits down with Gareth Pronovost, founder of GAP Consulting, in this episode to cover exactly that. You’ll learn how to leverage platforms like Airtable, SmartSuite, Zapier, Make and more to automate processes, move data between platforms, and build interfaces to access your information. Gareth shares his journey leveraging no-code after getting laid off, how it enabled him to grow his agency to over $100k in monthly revenue, and why we’re still in the “first inning” of no-code adoption. If you want to optimize operations, cut costs, and scale your team intelligently, don’t miss this episode on the strategic use of no-code solutions.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=11768 Thu, 10 Aug 2023 09:00:00 -0500 3235 171 false Project Management Principles for Entrepreneurs feat. Mike Clayton Project Management Principles for Entrepreneurs feat. Mike Clayton Ep. 170 - In this episode of the All Systems Go! podcast, Chris sits down with Mike Clayton, an experienced project management trainer, author, and YouTube educator. They discuss project management best practices for marketers and freelance consultants and also cover simple ways to start integrating project management into your business, even if you’re not hiring yet. If you feel your business lacks control and strategy, this conversation will give you insights into the project management capabilities you need.

]]> Ep. 170 - In this episode of the All Systems Go! podcast, Chris sits down with Mike Clayton, an experienced project management trainer, author, and YouTube educator. They discuss project management best practices for marketers and freelance consultants and also cover simple ways to start integrating project management into your business, even if you’re not hiring yet. If you feel your business lacks control and strategy, this conversation will give you insights into the project management capabilities you need.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=11765 Thu, 03 Aug 2023 09:00:00 -0500 2913 170 false Upleveling Your Automation Skills To Go Up Market feat. Kronda Adair Upleveling Your Automation Skills To Go Up Market feat. Kronda Adair Ep. 169 - Chris invites back a repeat guest and Automation Service Provider™, Kronda Adair, to share a look behind the scenes at how she landed her biggest automation project to date. Kronda details her thought process when attending events, the impact of mentorship, and how she supports high level clients. She also lays out how she made the mental shift to take her career as an ASP™ to the next level and go upmarket. But don’t worry founders, this episode is also full of valuable wisdom and takeaways for you as well. Whether you’re the service provider or the founder, if you’re looking to take your business to the next level, this episode will give you the roadmap and inspiration to do so.

]]> Ep. 169 - Chris invites back a repeat guest and Automation Service Provider™, Kronda Adair, to share a look behind the scenes at how she landed her biggest automation project to date. Kronda details her thought process when attending events, the impact of mentorship, and how she supports high level clients. She also lays out how she made the mental shift to take her career as an ASP™ to the next level and go upmarket. But don’t worry founders, this episode is also full of valuable wisdom and takeaways for you as well. Whether you’re the service provider or the founder, if you’re looking to take your business to the next level, this episode will give you the roadmap and inspiration to do so.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=11758 Thu, 27 Jul 2023 09:00:00 -0500 3137 169 false ActiveCampaign Updates for Q3 2023 feat. Kay Peacey ActiveCampaign Updates for Q3 2023 feat. Kay Peacey Ep. 168 - Kay Peacey is back again to join Chris for another episode that will change the way you approach email marketing automation. This time, she shares how to use the latest features and updates ActiveCampaign has released and teases of upcoming features that are on the horizon. From tips on how to improve your email marketing automation using the newest list feature to keeping a human touch in your automated marketing, Kay shares valuable insights and insider information that will blow the lid off how you’re using the ActiveCampaign platform.

]]> Ep. 168 - Kay Peacey is back again to join Chris for another episode that will change the way you approach email marketing automation. This time, she shares how to use the latest features and updates ActiveCampaign has released and teases of upcoming features that are on the horizon. From tips on how to improve your email marketing automation using the newest list feature to keeping a human touch in your automated marketing, Kay shares valuable insights and insider information that will blow the lid off how you’re using the ActiveCampaign platform.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=11754 Thu, 20 Jul 2023 09:00:00 -0500 2636 168 false How to Delegate Automation Tasks feat. Carl Taylor How to Delegate Automation Tasks feat. Carl Taylor Ep. 167 - Do you dream of building a business that doesn't rely on you? In this episode, Chris is joined by a special guest, Carl Taylor, to share his expertise on how to do just that. Carl discusses the importance of delegation and how it can lead to a more freedom-focused lifestyle. You’ll learn about common mistakes entrepreneurs make when delegating automation tasks and practical steps you can take to start delegating automations in your business today. He also breaks down how Automation Agency, an outsourced marketing task team, helps entrepreneurs turn marketing ideas into marketing dones. Tune in to discover how to achieve automation through delegation and begin moving towards a business model that doesn’t rely on your every move.

]]> Ep. 167 - Do you dream of building a business that doesn't rely on you? In this episode, Chris is joined by a special guest, Carl Taylor, to share his expertise on how to do just that. Carl discusses the importance of delegation and how it can lead to a more freedom-focused lifestyle. You’ll learn about common mistakes entrepreneurs make when delegating automation tasks and practical steps you can take to start delegating automations in your business today. He also breaks down how Automation Agency, an outsourced marketing task team, helps entrepreneurs turn marketing ideas into marketing dones. Tune in to discover how to achieve automation through delegation and begin moving towards a business model that doesn’t rely on your every move.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=11739 Thu, 13 Jul 2023 09:00:00 -0500 3081 167 false How to Grow Your Podcast Through Promotions and Sponsorships feat. Joe Casabona How to Grow Your Podcast Through Promotions and Sponsorships feat. Joe Casabona Ep. 166 - Chris invites on Joe Casabona, a podcast and automation coach, to share invaluable strategies for growing your podcast into an authority building lead generator. Chris and Joe discuss the evolution of podcasting, share mind-blowing automations possibilities for your podcast production workflows, and cover how to even beginner podcasters can get sponsors in a saturated market. They also reveal the #1 thing that will help you establish authority and attract loyal listeners. Plus, you’ll discover a clever technique to capture listener’s attention at the beginning and avoid losing them before the end of your episodes. If you’re looking to start or grow your podcast, this is an episode you don’t want to scroll past!

]]> Ep. 166 - Chris invites on Joe Casabona, a podcast and automation coach, to share invaluable strategies for growing your podcast into an authority building lead generator. Chris and Joe discuss the evolution of podcasting, share mind-blowing automations possibilities for your podcast production workflows, and cover how to even beginner podcasters can get sponsors in a saturated market. They also reveal the #1 thing that will help you establish authority and attract loyal listeners. Plus, you’ll discover a clever technique to capture listener’s attention at the beginning and avoid losing them before the end of your episodes. If you’re looking to start or grow your podcast, this is an episode you don’t want to scroll past!

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=11698 Thu, 06 Jul 2023 09:00:00 -0500 3358 166 false Controlling Your Calendar with SavvyCal feat. Derrick Reimer Controlling Your Calendar with SavvyCal feat. Derrick Reimer Ep. 165 - In this two-fold episode, Chris sits down with Derrick Reimer, a full stack software developer and indie SaaS founder. They dive into Derrick’s latest project, SavvyCal, and uncover the secrets to building successful software and saving time in your business. Throughout the conversation, Derrick shares about his Founder’s journey and why he created SavvyCal, as well as his previous experiences and process for product development with building renowned platforms like Drip and Codetree. You’ll also learn the unique features that set SavvyCal apart from other software platforms and discover how SavvyCal could be the missing piece in saving you valuable time, potentially freeing up hours upon hours every week.

]]> Ep. 165 - In this two-fold episode, Chris sits down with Derrick Reimer, a full stack software developer and indie SaaS founder. They dive into Derrick’s latest project, SavvyCal, and uncover the secrets to building successful software and saving time in your business. Throughout the conversation, Derrick shares about his Founder’s journey and why he created SavvyCal, as well as his previous experiences and process for product development with building renowned platforms like Drip and Codetree. You’ll also learn the unique features that set SavvyCal apart from other software platforms and discover how SavvyCal could be the missing piece in saving you valuable time, potentially freeing up hours upon hours every week.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=11691 Thu, 29 Jun 2023 09:00:00 -0500 3051 165 false Automating Your Value with Video Campaigns feat. Oscar Garcia Automating Your Value with Video Campaigns feat. Oscar Garcia Ep. 164 - In this episode, Chris is joined by special guest Oscar Garcia to teach you how to optimize your video content to attract qualified leads and why a 5 minute video may be the sweet spot for engagement. Oscar shares his expertise on building an invisible list and the exciting possibilities of advertising. Whether you're a seasoned marketer or just starting out, this episode will equip you with actionable steps and strategies to take your business to new heights. Tune in now and unlock the secrets to success in automating your value with video campaigns!

]]> Ep. 164 - In this episode, Chris is joined by special guest Oscar Garcia to teach you how to optimize your video content to attract qualified leads and why a 5 minute video may be the sweet spot for engagement. Oscar shares his expertise on building an invisible list and the exciting possibilities of advertising. Whether you're a seasoned marketer or just starting out, this episode will equip you with actionable steps and strategies to take your business to new heights. Tune in now and unlock the secrets to success in automating your value with video campaigns!

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=11680 Thu, 22 Jun 2023 09:00:00 -0500 3229 164 false ActiveCampaign Insights: New Pricing Structure, Latest Trends and Strategies feat. Kay Peacey ActiveCampaign Insights: New Pricing Structure, Latest Trends and Strategies feat. Kay Peacey Ep. 163 - What’s going on in the ActiveCampaign world? In this episode, Chris has the pleasure of welcoming back Kay Peacey, the UK's leading ActiveCampaign specialist and the founder of Slick Business. Join them as they discuss the latest updates with ActiveCampaign; including but not limited to ActiveCampaign’s new pricing and overage policy. They also cover common mistakes businesses make when implementing automated marketing systems and share best practices for creating effective email marketing campaigns. Kay even explains a little-known, but highly valuable ActiveCampaign feature that most users aren’t yet taking advantage of.

]]> Ep. 163 - What’s going on in the ActiveCampaign world? In this episode, Chris has the pleasure of welcoming back Kay Peacey, the UK's leading ActiveCampaign specialist and the founder of Slick Business. Join them as they discuss the latest updates with ActiveCampaign; including but not limited to ActiveCampaign’s new pricing and overage policy. They also cover common mistakes businesses make when implementing automated marketing systems and share best practices for creating effective email marketing campaigns. Kay even explains a little-known, but highly valuable ActiveCampaign feature that most users aren’t yet taking advantage of.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=11677 Thu, 15 Jun 2023 09:00:00 -0500 3322 163 false Tech Talk: CRM software, Airtable Automations, AI, and more feat. Samantha Pointer Foxx Tech Talk: CRM software, Airtable Automations, AI, and more feat. Samantha Pointer Foxx Ep. 162 - In this episode of The All Systems Go Podcast, Chris is joined by Certified Automation Service Provider™ Samantha Pointer Foxx to discuss the ever-changing landscape of technology and how to leverage it to put your business on autopilot. They combine their expertise to deliver valuable insights on new software, features and tools you need to know about. They also share secrets on how they are personally using AI and practical tips on implementing automated marketing and sales systems into their own businesses and clients’. Whether you're a seasoned pro or just starting out, this episode is packed with actionable advice that will help you improve business processes effectively. 

]]> Ep. 162 - In this episode of The All Systems Go Podcast, Chris is joined by Certified Automation Service Provider™ Samantha Pointer Foxx to discuss the ever-changing landscape of technology and how to leverage it to put your business on autopilot. They combine their expertise to deliver valuable insights on new software, features and tools you need to know about. They also share secrets on how they are personally using AI and practical tips on implementing automated marketing and sales systems into their own businesses and clients’. Whether you're a seasoned pro or just starting out, this episode is packed with actionable advice that will help you improve business processes effectively. 

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=11670 Thu, 08 Jun 2023 09:00:00 -0500 2722 162 false Making More Sales with Your CRM Software feat. Kronda Adair Making More Sales with Your CRM Software feat. Kronda Adair Ep. 161 - Chris is joined by a returning guest, Kronda Adair, to address a major need in the marketplace; implementing marketing automation the right way. Kronda is a decorated marketer and has been on the podcast before, but in the last year she has assessed and realized that what people needed before, is not what they need anymore. Chris and Kronda dive into all the details of what exactly that means for business owners in 2023 and beyond. Plus, they also cover best practices of maintaining your CRM software and how not doing so properly could be greatly impacting your bottom line. This may be a discussion you didn't you know you needed to hear, but by the end of this episode, you'll clearly see how this very well may be the missing piece you and your CRM software have been looking for.

]]> Ep. 161 - Chris is joined by a returning guest, Kronda Adair, to address a major need in the marketplace; implementing marketing automation the right way. Kronda is a decorated marketer and has been on the podcast before, but in the last year she has assessed and realized that what people needed before, is not what they need anymore. Chris and Kronda dive into all the details of what exactly that means for business owners in 2023 and beyond. Plus, they also cover best practices of maintaining your CRM software and how not doing so properly could be greatly impacting your bottom line. This may be a discussion you didn't you know you needed to hear, but by the end of this episode, you'll clearly see how this very well may be the missing piece you and your CRM software have been looking for.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=11662 Thu, 01 Jun 2023 09:00:00 -0500 2513 161 false How To Build A Successful Business and Family feat. Latrice Claiborne How To Build A Successful Business and Family feat. Latrice Claiborne Ep. 160 - Need some inspiration and help finding the right balance between business and personal life? In this episode, Chris sits down with Latrice Claiborne as they discuss the personal side of professional automation and how to put systems in place that will allow you to be present as a parent, spouse, entrepreneur and more. They cover Latrice’s journey of setting up her own business, including the struggles of determining the right team size and the importance of building relationships within your team. By the end of this episode, you’ll have a clear visual of exactly how automating processes can truly free up your time.

]]> Ep. 160 - Need some inspiration and help finding the right balance between business and personal life? In this episode, Chris sits down with Latrice Claiborne as they discuss the personal side of professional automation and how to put systems in place that will allow you to be present as a parent, spouse, entrepreneur and more. They cover Latrice’s journey of setting up her own business, including the struggles of determining the right team size and the importance of building relationships within your team. By the end of this episode, you’ll have a clear visual of exactly how automating processes can truly free up your time.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=11658 Thu, 25 May 2023 09:00:00 -0500 2886 160 false Expanding Your Brand with Live Video feat. Tanya Smith Expanding Your Brand with Live Video feat. Tanya Smith Ep. 159 - Ready to maximize your content's potential and conversion rate? In this episode, Chris talks to video strategist and business coach, Tanya Smith, about how to transform your online presence into paying clients. They explore the "live stream to leads" method and the power of being a micro-influencer with a small but engaged audience. They also dive into the importance of consistency, intention, and creativity in content creation. You’ll learn from Tanya's experience of facing trolls and overcoming personal hurdles while building her own brand. Plus, they deliver practical tips on using mind maps, note-taking, and other tools for content creation.

]]> Ep. 159 - Ready to maximize your content's potential and conversion rate? In this episode, Chris talks to video strategist and business coach, Tanya Smith, about how to transform your online presence into paying clients. They explore the "live stream to leads" method and the power of being a micro-influencer with a small but engaged audience. They also dive into the importance of consistency, intention, and creativity in content creation. You’ll learn from Tanya's experience of facing trolls and overcoming personal hurdles while building her own brand. Plus, they deliver practical tips on using mind maps, note-taking, and other tools for content creation.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=11652 Thu, 18 May 2023 09:00:00 -0500 3245 159 false Sustaining a Marketing Career and a Company’s Marketing feat. Ryan Truax Sustaining a Marketing Career and a Company’s Marketing feat. Ryan Truax Ep. 158 - Get ready to dive into the world of career development and leadership with insights from this week’s special guest Ryan Truax, a marketing professional who started from humble beginnings and worked his way up the ranks to become Senior Director of Marketing for LeadPages. Ryan shares how he was recruited into the company by way of a strong network and impressive relationships with friends. Chris and Ryan explore the challenges and opportunities involved in advancing your marketing career, including imposter syndrome, the importance of communication with execs, and staying true to the core mission of a business. Join them in this discussion about humble beginnings and advancement within the marketing industry!

]]> Ep. 158 - Get ready to dive into the world of career development and leadership with insights from this week’s special guest Ryan Truax, a marketing professional who started from humble beginnings and worked his way up the ranks to become Senior Director of Marketing for LeadPages. Ryan shares how he was recruited into the company by way of a strong network and impressive relationships with friends. Chris and Ryan explore the challenges and opportunities involved in advancing your marketing career, including imposter syndrome, the importance of communication with execs, and staying true to the core mission of a business. Join them in this discussion about humble beginnings and advancement within the marketing industry!

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=11647 Thu, 11 May 2023 09:00:00 -0500 2798 158 false Build a Stronger Team Using Your Kolbe Score feat. Eryn Morgan Build a Stronger Team Using Your Kolbe Score feat. Eryn Morgan Ep. 157 - In this weeks episode, Chris is joined by Eryn Morgan to discuss the power of the Kolbe assessment for understanding a person's strengths and predicting their behavior in certain roles. Eryn breaks down Chris' Kolbe score and explains the significance of each of the assessment's 4 modes. By the end of this episode you'll see how the Kolbe assessment can lead to better team dynamics and overall effectiveness. Don't miss out on this game-changing episode for yourself and your team!

]]> Ep. 157 - In this weeks episode, Chris is joined by Eryn Morgan to discuss the power of the Kolbe assessment for understanding a person's strengths and predicting their behavior in certain roles. Eryn breaks down Chris' Kolbe score and explains the significance of each of the assessment's 4 modes. By the end of this episode you'll see how the Kolbe assessment can lead to better team dynamics and overall effectiveness. Don't miss out on this game-changing episode for yourself and your team!

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=11644 Thu, 04 May 2023 09:00:00 -0500 2280 157 false Run a Highly Effective Group Coaching Program Using Airtable feat. Ashley Pendergraft Run a Highly Effective Group Coaching Program Using Airtable feat. Ashley Pendergraft Ep. 156 - Join Chris on this episode of the All Systems Go! podcast as he interviews Ashley Pendergraft, founder of Do The Damn Thing and an Airtable and Zapier consultant, who helps feminist and neurodivergent online business owners. Ashley explains how she shifted everything to Airtable, the perfect software for online group programs, membership, and mastermind management that delivers a low lift high-touch customer experience. Discover the power of Airtable through their conversation about centralized data, automated tasks, and versatile views. Plus, learn how it can help you make informed business decisions!

]]> Ep. 156 - Join Chris on this episode of the All Systems Go! podcast as he interviews Ashley Pendergraft, founder of Do The Damn Thing and an Airtable and Zapier consultant, who helps feminist and neurodivergent online business owners. Ashley explains how she shifted everything to Airtable, the perfect software for online group programs, membership, and mastermind management that delivers a low lift high-touch customer experience. Discover the power of Airtable through their conversation about centralized data, automated tasks, and versatile views. Plus, learn how it can help you make informed business decisions!

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=11635 Thu, 27 Apr 2023 09:00:00 -0500 2825 156 false Can WordPress Be Used as CRM Software? feat. Spencer Forman Can WordPress Be Used as CRM Software? feat. Spencer Forman Ep. 155 - Do you find yourself wondering how to build a marketing ecosystem that you actually own? Considering the recent price hike of one of the most widely used CRM softwares, you may be asking yourself that more now than ever. Well you're in luck because in this episode, Chris is joined by Spencer Forman to talk about WordPress, beyond websites, where they discuss exactly that. They cover if it's possible, what to be mindful of in the process, and if there is actually a true solution for the marketing industry. Chris and Spencer's combined insight on this topic is something you don't want to miss.

]]> Ep. 155 - Do you find yourself wondering how to build a marketing ecosystem that you actually own? Considering the recent price hike of one of the most widely used CRM softwares, you may be asking yourself that more now than ever. Well you're in luck because in this episode, Chris is joined by Spencer Forman to talk about WordPress, beyond websites, where they discuss exactly that. They cover if it's possible, what to be mindful of in the process, and if there is actually a true solution for the marketing industry. Chris and Spencer's combined insight on this topic is something you don't want to miss.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=11490 Thu, 20 Apr 2023 09:00:00 -0500 3097 155 false The Power (and process) of Productizing Your Services feat. Greg Hickman The Power (and process) of Productizing Your Services feat. Greg Hickman Ep. 154 - Are you searching for a way to scale your services? Scroll no further because in this episode Chris is joined by Greg Hickman to discuss how to productize your services to scale. Greg is the Founder and CEO of AltAgency™, one of the top training and coaching companies for done-for-you service providers such as digital agencies and consultants looking to grow and scale by packaging their expertise. By the end of this episode, you'll learn what it means to productize your services and the importance of boundaries for your service offering.

]]> Ep. 154 - Are you searching for a way to scale your services? Scroll no further because in this episode Chris is joined by Greg Hickman to discuss how to productize your services to scale. Greg is the Founder and CEO of AltAgency™, one of the top training and coaching companies for done-for-you service providers such as digital agencies and consultants looking to grow and scale by packaging their expertise. By the end of this episode, you'll learn what it means to productize your services and the importance of boundaries for your service offering.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=10276 Thu, 13 Apr 2023 09:00:00 -0500 3020 154 false What Are Orgasmic Operations and How to Achieve Them feat. Veronica Yanhs What Are Orgasmic Operations and How to Achieve Them feat. Veronica Yanhs Ep. 153 - In this episode, Chris is joined by Veronica Yanhs to discuss how to achieve orgasmic operations in your business. Veronica is the CEO of Business Laid Bare, where they help growth-stage startups and organizations with their everyday work experience, increasing profits, and creating lasting change. Tune in to learn the shear importance of your operations, how to optimize your business, and a few of the most common areas business owners often erroneously focus on when attempting to scale.

]]> Ep. 153 - In this episode, Chris is joined by Veronica Yanhs to discuss how to achieve orgasmic operations in your business. Veronica is the CEO of Business Laid Bare, where they help growth-stage startups and organizations with their everyday work experience, increasing profits, and creating lasting change. Tune in to learn the shear importance of your operations, how to optimize your business, and a few of the most common areas business owners often erroneously focus on when attempting to scale.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=10235 Thu, 06 Apr 2023 09:00:00 -0500 2642 153 false 2023 Marketing Automation Trends to Expect 2023 Marketing Automation Trends to Expect Ep. 152 – Chris addresses what to look forward to in 2023 in the marketing automation industry. He discusses trends that he predicts will gain massive momentum, new ways to monetize and scale your business, and even what to be prepared for with email marketing. He also shares insight on what’s to come with the All Systems Go! Podcast, both public and premium versions, in the new year. Tune in to hear Chris’ expert advice and predictions on what to expect in the next 365 days!

]]> Ep. 152 – Chris addresses what to look forward to in 2023 in the marketing automation industry. He discusses trends that he predicts will gain massive momentum, new ways to monetize and scale your business, and even what to be prepared for with email marketing. He also shares insight on what’s to come with the All Systems Go! Podcast, both public and premium versions, in the new year. Tune in to hear Chris’ expert advice and predictions on what to expect in the next 365 days!

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=10101 Thu, 29 Dec 2022 09:00:00 -0600 1546 152 false This Podcast Has Gone Premium! How to Subscribe This Podcast Has Gone Premium! How to Subscribe Ep. 151 - It's official! The All Systems Go! podcast is going premium. In this episode, Chris shares insight and instruction on why he made this decision and what to expect from the podcast going forward. He goes over the type of private content that will be released, how to subscribe, how to listen to the new podcast and so much more! Tune in for a taste of what this more personalized experience has to offer you and your business.

]]> Ep. 151 - It's official! The All Systems Go! podcast is going premium. In this episode, Chris shares insight and instruction on why he made this decision and what to expect from the podcast going forward. He goes over the type of private content that will be released, how to subscribe, how to listen to the new podcast and so much more! Tune in for a taste of what this more personalized experience has to offer you and your business.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=9747 Thu, 29 Sep 2022 06:00:00 -0500 1261 151 false The Future of Marketing Automation (and this podcast) The Future of Marketing Automation (and this podcast) Ep. 150 - What does the future for marketing automation look like? This week, Chris is divulging exactly that as he shares the #1 thing he predicts will change in the world of automation, in the near future. He covers how this shift in automation is actually already presenting itself, why you don't want to miss out on it and how you can capitalize on it. Chris also makes an important announcement about the future of the All Systems Go! podcast that you definitely don't want to miss.

]]> Ep. 150 - What does the future for marketing automation look like? This week, Chris is divulging exactly that as he shares the #1 thing he predicts will change in the world of automation, in the near future. He covers how this shift in automation is actually already presenting itself, why you don't want to miss out on it and how you can capitalize on it. Chris also makes an important announcement about the future of the All Systems Go! podcast that you definitely don't want to miss.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=9726 Thu, 22 Sep 2022 06:00:00 -0500 1301 150 false Building Sustainable Systems feat. Khadirah Muhammad Building Sustainable Systems feat. Khadirah Muhammad Ep. 149 - In this episode, Chris is joined by Khadirah Muhammad, who is a Systems Implementation Engineer. Her notable projects include taking a client’s 2 -person operation from $15,000 to $80,000 in revenue in 60 days. Chris and Khadirah discuss and share the systems considerations that you must be aware of, if you're going to achieve this level of success. Get ready to take notes because this episode may just give you the systems blueprint you are looking for.

]]> Ep. 149 - In this episode, Chris is joined by Khadirah Muhammad, who is a Systems Implementation Engineer. Her notable projects include taking a client’s 2 -person operation from $15,000 to $80,000 in revenue in 60 days. Chris and Khadirah discuss and share the systems considerations that you must be aware of, if you're going to achieve this level of success. Get ready to take notes because this episode may just give you the systems blueprint you are looking for.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=9717 Thu, 15 Sep 2022 06:00:00 -0500 2916 149 false Growth Through Strategic Planning feat. Kenyetta Hall Growth Through Strategic Planning feat. Kenyetta Hall Ep. 148 - Chris is joined by a special guest, Kenyetta Hall, to talk about the importance of having a strategic approach to your business's growth and success. Kenyetta is the founder of The Katalyst HQ, a coaching and consulting company focused on helping entrepreneurs and leaders take their business to the next level of growth through strategic planning. Not only that, but Kenyetta is also an alumni of the Automation Service Provider™ program. If you feel like you've tried everything when it comes to strategy, but you're still struggling, this is an episode you can't afford to skip.

]]> Ep. 148 - Chris is joined by a special guest, Kenyetta Hall, to talk about the importance of having a strategic approach to your business's growth and success. Kenyetta is the founder of The Katalyst HQ, a coaching and consulting company focused on helping entrepreneurs and leaders take their business to the next level of growth through strategic planning. Not only that, but Kenyetta is also an alumni of the Automation Service Provider™ program. If you feel like you've tried everything when it comes to strategy, but you're still struggling, this is an episode you can't afford to skip.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=9701 Thu, 08 Sep 2022 06:00:00 -0500 2811 148 false Automating the B2B Pipeline Automating the B2B Pipeline Ep. 147 - In this episode, Chris covers a crucial but often overlooked process, which is incorporating automation into your B2B pipeline effectively. This process is trickier and not as common as adding automation to a B2C pipeline, but equally as important. Tune in to learn how to leverage technology to build the correct system to meet your marketing needs and the most important pieces to take into consideration when building a pipeline automation.

]]> Ep. 147 - In this episode, Chris covers a crucial but often overlooked process, which is incorporating automation into your B2B pipeline effectively. This process is trickier and not as common as adding automation to a B2C pipeline, but equally as important. Tune in to learn how to leverage technology to build the correct system to meet your marketing needs and the most important pieces to take into consideration when building a pipeline automation.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=9676 Thu, 01 Sep 2022 08:18:58 -0500 1273 147 false Killing the Imposter Killing the Imposter Ep. 146 - Have you ever heard of imposter syndrome? In this episode, Chris shares his take on the subject including his own personal experience with imposter syndrome and how he was able to overcome it. He also talks about the implications it has on anybody providing the service of automation. If you've been struggling with imposter syndrome, you don't want to miss this pep talk on how to kill the imposter and simultaneously kill one of the primary threats to your success.

]]> Ep. 146 - Have you ever heard of imposter syndrome? In this episode, Chris shares his take on the subject including his own personal experience with imposter syndrome and how he was able to overcome it. He also talks about the implications it has on anybody providing the service of automation. If you've been struggling with imposter syndrome, you don't want to miss this pep talk on how to kill the imposter and simultaneously kill one of the primary threats to your success.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=9432 Thu, 25 Aug 2022 06:00:00 -0500 1916 146 false Automating Marketing, Sales, and Operations feat. Marquis Murray Automating Marketing, Sales, and Operations feat. Marquis Murray Ep. 145 - Chris is joined by an exciting guest, Marquis Murray, to discuss automating your sales and marketing processes at scale. They also have an honest conversation about how doing so is an ever growing event of process improvement. Marquis is the CEO & Founder of Ditto, where he and his team are on a mission to eliminate burnout for good so that teams can focus on the work without the issue of not knowing where or how the work is happening. This episode is sure to open your eyes to the importance of having your ops well documented and well automated in order to keep your marketing working and sales flowing.

]]> Ep. 145 - Chris is joined by an exciting guest, Marquis Murray, to discuss automating your sales and marketing processes at scale. They also have an honest conversation about how doing so is an ever growing event of process improvement. Marquis is the CEO & Founder of Ditto, where he and his team are on a mission to eliminate burnout for good so that teams can focus on the work without the issue of not knowing where or how the work is happening. This episode is sure to open your eyes to the importance of having your ops well documented and well automated in order to keep your marketing working and sales flowing.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=9427 Thu, 18 Aug 2022 06:00:00 -0500 2548 145 false An Honest Talk About Buying Software An Honest Talk About Buying Software Ep. 144 - Buying technology and software can be very tricky. This week, Chris opens up an honest conversation about buying software and even puts his personal experiences and thought processes on display for critique. He explains the 3 different areas of complexity when it comes to software and also shares a few eye opening perspective shifts that will change the way you look at investing in technology for the growth of your business. By the end of this discussion, we should all have a better understanding of and relationship with software as a collective.

]]> Ep. 144 - Buying technology and software can be very tricky. This week, Chris opens up an honest conversation about buying software and even puts his personal experiences and thought processes on display for critique. He explains the 3 different areas of complexity when it comes to software and also shares a few eye opening perspective shifts that will change the way you look at investing in technology for the growth of your business. By the end of this discussion, we should all have a better understanding of and relationship with software as a collective.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=9424 Thu, 11 Aug 2022 06:00:00 -0500 2023 144 false Acquiring and Hiring True Expertise Acquiring and Hiring True Expertise Ep. 143 - This week Chris is talking about acquiring and hiring expertise, from two different angles. You'll get insight from the perspective of the technical professional on what the journey looks like to acquire the expertise that will allow you to demand the big bucks and deliver for your clients in a big way. Chris also covers what to be mindful of and look out for, as the business owner who is looking to hire an expert, so that you can operate in perfect parity. By the end of this episode, whether you're the marketing automation provider or the founder interested in hiring one, you'll be better prepared to continue on your business growth journey.

]]> Ep. 143 - This week Chris is talking about acquiring and hiring expertise, from two different angles. You'll get insight from the perspective of the technical professional on what the journey looks like to acquire the expertise that will allow you to demand the big bucks and deliver for your clients in a big way. Chris also covers what to be mindful of and look out for, as the business owner who is looking to hire an expert, so that you can operate in perfect parity. By the end of this episode, whether you're the marketing automation provider or the founder interested in hiring one, you'll be better prepared to continue on your business growth journey.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=9400 Thu, 04 Aug 2022 06:00:00 -0500 1743 143 false One Size Does NOT Fit All One Size Does NOT Fit All Ep. 142 - This week, Chris covers how one size does not fit all when it comes to marketing automation and how to navigate this with different businesses. He takes you on an objective exploration where he proposes two equally great options, for you as the service provider, to best support your clients. This is an episode to listen closely to because taking these golden nuggets of wisdom and applying them more consciously is sure to improve the results for both your business and your clients.

]]> Ep. 142 - This week, Chris covers how one size does not fit all when it comes to marketing automation and how to navigate this with different businesses. He takes you on an objective exploration where he proposes two equally great options, for you as the service provider, to best support your clients. This is an episode to listen closely to because taking these golden nuggets of wisdom and applying them more consciously is sure to improve the results for both your business and your clients.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=9386 Thu, 28 Jul 2022 06:00:00 -0500 1644 142 false The Value of a Good Strategy The Value of a Good Strategy Ep. 141 - What should you be willing to invest in strategy? This week, Chris is discussing the value and the cost of a good marketing strategy. This topic is imperative to the continual growth of your business because you must have a strong strategy in place before you can focus on automation. If you've been wondering what to expect when investing in someone to help you define a functioning strategy, make sure to tune in to this episode.

]]> Ep. 141 - What should you be willing to invest in strategy? This week, Chris is discussing the value and the cost of a good marketing strategy. This topic is imperative to the continual growth of your business because you must have a strong strategy in place before you can focus on automation. If you've been wondering what to expect when investing in someone to help you define a functioning strategy, make sure to tune in to this episode.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=9382 Thu, 21 Jul 2022 06:00:00 -0500 2033 141 false From $500 Websites to 5-Figure Launches feat. Kronda Adair From $500 Websites to 5-Figure Launches feat. Kronda Adair Ep. 140 - Chris is joined by a returning guest, Kronda Adair, to deliver a little tough love in hopes to get you on the right path to growth. Kronda is a Certified ASP™ and the founder of Karvel Digital, where their mission is to help service-based businesses use content to sell services and scale without burning out in the process. This episode is full of insight on the ASP™ certification process and wisdom on growth and resourcefulness, both for founders and digital marketers.

]]> Ep. 140 - Chris is joined by a returning guest, Kronda Adair, to deliver a little tough love in hopes to get you on the right path to growth. Kronda is a Certified ASP™ and the founder of Karvel Digital, where their mission is to help service-based businesses use content to sell services and scale without burning out in the process. This episode is full of insight on the ASP™ certification process and wisdom on growth and resourcefulness, both for founders and digital marketers.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=9372 Thu, 14 Jul 2022 06:00:00 -0500 2789 140 false Trying To Do It All Trying To Do It All Ep. 139 - Have you ever heard the saying, "You're doing too much"? In this episode, Chris is offering a word of caution on trying to do it all with automation. He also sets the record straight for what should be expected, from both the founder and the marketer, when it comes to possible outcomes of a marketing funnel. By the end of this episode, you'll see that it's okay to give yourself more leeway and freedom to be imperfect, but profitable.

]]> Ep. 139 - Have you ever heard the saying, "You're doing too much"? In this episode, Chris is offering a word of caution on trying to do it all with automation. He also sets the record straight for what should be expected, from both the founder and the marketer, when it comes to possible outcomes of a marketing funnel. By the end of this episode, you'll see that it's okay to give yourself more leeway and freedom to be imperfect, but profitable.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=9361 Thu, 07 Jul 2022 06:00:00 -0500 2176 139 false Finding the Right People to Grow Your Business Finding the Right People to Grow Your Business Ep. 138 - Chris covers what it takes to build a team that will support you in the growth of your business, the right way. He gives insight on what is required for a successful hiring process, from both the founder and the service provider perspectives, and the difference between looking for the perfect person and the right person. This is an episode you won't want to miss if you're ready to learn how you can make your next hire, your best hire.

]]> Ep. 138 - Chris covers what it takes to build a team that will support you in the growth of your business, the right way. He gives insight on what is required for a successful hiring process, from both the founder and the service provider perspectives, and the difference between looking for the perfect person and the right person. This is an episode you won't want to miss if you're ready to learn how you can make your next hire, your best hire.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=9343 Thu, 30 Jun 2022 06:00:00 -0500 2287 138 false What It Takes to Build A Successful Email Program What It Takes to Build A Successful Email Program Ep. 137 - How can you leverage email to create more profitability in your business and in a way that's sustainable? As profitable email marketing programs are quickly emerging as a heavy need in the marketplace, this a question that is being asked more commonly than ever. Chris has personally developed an automated email marketing framework, that has yet to be defeated, and is sharing a few of his biggest pointers to building a successful email program.

]]> Ep. 137 - How can you leverage email to create more profitability in your business and in a way that's sustainable? As profitable email marketing programs are quickly emerging as a heavy need in the marketplace, this a question that is being asked more commonly than ever. Chris has personally developed an automated email marketing framework, that has yet to be defeated, and is sharing a few of his biggest pointers to building a successful email program.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=9330 Thu, 23 Jun 2022 06:00:00 -0500 1898 137 false What is your MO? What is your MO? Ep. 136 - In this episode, Chris gives a bit of a different meaning to the term "MO", than you may be familiar with. The truth is, marketers often don't have marketing funnels equivalent to those that they create for others. Chris uncovers why this happens and why objectivity is so crucial to the success and growth of your own business. If you've been struggling with lacking in doing for yourself, like you're doing for others, make sure you tune in.

]]> Ep. 136 - In this episode, Chris gives a bit of a different meaning to the term "MO", than you may be familiar with. The truth is, marketers often don't have marketing funnels equivalent to those that they create for others. Chris uncovers why this happens and why objectivity is so crucial to the success and growth of your own business. If you've been struggling with lacking in doing for yourself, like you're doing for others, make sure you tune in.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=9326 Thu, 16 Jun 2022 06:00:00 -0500 1532 136 false A Strategic Approach to Content Production feat. Noelia Sanchez A Strategic Approach to Content Production feat. Noelia Sanchez Ep. 135 - This week Chris invites on a very special guest, Noelia Sanchez, who happens to be a certified Automation Service Provider™. Noelia is also a Branding and Digital Strategist specializing in helping nonprofit organizations leverage content marketing to increase their impact, elevate their voice, and better connect with their communities. They talk about the strategic approach Noelia uses for content production with her clients and what drew her to join the ASP™ program. This is one you can't miss!

]]> Ep. 135 - This week Chris invites on a very special guest, Noelia Sanchez, who happens to be a certified Automation Service Provider™. Noelia is also a Branding and Digital Strategist specializing in helping nonprofit organizations leverage content marketing to increase their impact, elevate their voice, and better connect with their communities. They talk about the strategic approach Noelia uses for content production with her clients and what drew her to join the ASP™ program. This is one you can't miss!

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=9319 Thu, 09 Jun 2022 06:00:00 -0500 2538 135 false Visual Funnel Mapping with WordPress feat. Lincoln Islam Visual Funnel Mapping with WordPress feat. Lincoln Islam Ep. 134 - Chris is joined by Lincoln Islam to discuss WordPress based solutions for funnel building. Lincoln is the Founder of WPFunnels, which is the only funnel builder in WordPress with which you can both plan and design your funnels within the WordPress dashboard. By the end of this episode, you'll understand why you should be using WordPress and why you need to consider leveraging a tool such as WPFunnels to build out your sales funnel.

]]> Ep. 134 - Chris is joined by Lincoln Islam to discuss WordPress based solutions for funnel building. Lincoln is the Founder of WPFunnels, which is the only funnel builder in WordPress with which you can both plan and design your funnels within the WordPress dashboard. By the end of this episode, you'll understand why you should be using WordPress and why you need to consider leveraging a tool such as WPFunnels to build out your sales funnel.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=9298 Thu, 02 Jun 2022 06:00:00 -0500 2471 134 false Evolution of Education and Its Impact on SaaS Growth feat. Bob Sparkins Evolution of Education and Its Impact on SaaS Growth feat. Bob Sparkins Ep. 133 - Tune into this week's episode where Chris is joined by a long time friend, Bob Sparkins, to discuss how to leverage education effectively to generate more conversions for SaaS companies. Bob is a former high school history teacher and now the Sales Marketing Manager of the top landing page and website building conversion platform, Leadpages. This episode is filled with so many golden gems and insights, that this very well may solve the missing piece to your business growth you've been looking for as a SaaS Founder.

]]> Ep. 133 - Tune into this week's episode where Chris is joined by a long time friend, Bob Sparkins, to discuss how to leverage education effectively to generate more conversions for SaaS companies. Bob is a former high school history teacher and now the Sales Marketing Manager of the top landing page and website building conversion platform, Leadpages. This episode is filled with so many golden gems and insights, that this very well may solve the missing piece to your business growth you've been looking for as a SaaS Founder.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=9288 Thu, 26 May 2022 06:00:00 -0500 2432 133 false Using Systems to Make A Shift in the Marketplace feat. Matthias Hombauer Using Systems to Make A Shift in the Marketplace feat. Matthias Hombauer Ep. 132 - In this episode, Chris is joined by one of his first mentorship students, Matthias Hombauer, to discuss finding success and using systems to shift into more success. Matthias is a successful international Dream Developer who helps people live their passion in order to enjoy a fulfilling life. They detail how Matthias learned about online marketing for his first business and then applied those principles to reinvent himself for a second business, all while staying home as a dad.

]]> Ep. 132 - In this episode, Chris is joined by one of his first mentorship students, Matthias Hombauer, to discuss finding success and using systems to shift into more success. Matthias is a successful international Dream Developer who helps people live their passion in order to enjoy a fulfilling life. They detail how Matthias learned about online marketing for his first business and then applied those principles to reinvent himself for a second business, all while staying home as a dad.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=9280 Thu, 19 May 2022 06:00:00 -0500 2480 132 false Automated Handwriting to Personalize Your Marketing and Sales feat. Rick Elmore Automated Handwriting to Personalize Your Marketing and Sales feat. Rick Elmore Ep. 131 - If you've been looking to take the personalization of your marketing efforts to the next level, there is now an additional tool to be able to do that. Chris is joined by Rick Elmore, in this week's episode, to discuss how you can utilize automated handwriting in your business to stand out from the competition. Rick is the Founder and CEO of Simply Noted, a proprietary technology developed to put real pen and ink to paper in order to scale handwritten communication. Tune in to learn how you can blend traditional and digital marketing to expand your personalization.

]]> Ep. 131 - If you've been looking to take the personalization of your marketing efforts to the next level, there is now an additional tool to be able to do that. Chris is joined by Rick Elmore, in this week's episode, to discuss how you can utilize automated handwriting in your business to stand out from the competition. Rick is the Founder and CEO of Simply Noted, a proprietary technology developed to put real pen and ink to paper in order to scale handwritten communication. Tune in to learn how you can blend traditional and digital marketing to expand your personalization.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=9277 Thu, 12 May 2022 06:00:00 -0500 2308 131 false Object Oriented Automation Using CRM Software feat. Pieter de Villiers Object Oriented Automation Using CRM Software feat. Pieter de Villiers Ep. 130 - In this episode, Chris is joined by Pieter de Villiers to talk about custom CRM automation. Pieter is the CEO of Macanta, a no-code solution that allows users to create a custom CRM and process automation system. They discuss how object oriented automation is the up and coming way to leverage your CRM. As well as, Pieter gives insight on Macanta and the current holes in the marketplace that it solves. If you're trying to navigate the landscape of CRMs, this is an episode you won't want to skip.

]]> Ep. 130 - In this episode, Chris is joined by Pieter de Villiers to talk about custom CRM automation. Pieter is the CEO of Macanta, a no-code solution that allows users to create a custom CRM and process automation system. They discuss how object oriented automation is the up and coming way to leverage your CRM. As well as, Pieter gives insight on Macanta and the current holes in the marketplace that it solves. If you're trying to navigate the landscape of CRMs, this is an episode you won't want to skip.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=9255 Thu, 05 May 2022 06:00:00 -0500 2662 130 false Pinterest Marketing Strategies for Beginners feat. Precious Rodgers Pinterest Marketing Strategies for Beginners feat. Precious Rodgers Ep. 129 - Have you been curious how you could leverage Pinterest for a profit? This week, Chris is joined by a Pinterest marketing expert and ads specialist, Precious Rodgers. Precious is the CEO of a boutique Pinterest marketing agency that focuses on driving more people & profit to online businesses with and without Pinterest ads. Make sure you tune in if you're ready to wrap your head around increasing your business growth by utilizing Pinterest!

]]> Ep. 129 - Have you been curious how you could leverage Pinterest for a profit? This week, Chris is joined by a Pinterest marketing expert and ads specialist, Precious Rodgers. Precious is the CEO of a boutique Pinterest marketing agency that focuses on driving more people & profit to online businesses with and without Pinterest ads. Make sure you tune in if you're ready to wrap your head around increasing your business growth by utilizing Pinterest!

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=9246 Thu, 28 Apr 2022 06:00:00 -0500 2324 129 false 5 Ways to Generate Qualified Leads Every Single Month feat. Tai Goodwin 5 Ways to Generate Qualified Leads Every Single Month feat. Tai Goodwin Ep. 128 - How can you begin bringing in qualified leads consistently? Well this week, Chris invites on Tai Goodwin to talk about just that. Tai is the CEO of That Marketing Team and "The Quiz Queen". If you're ready to grow and scale, you don't want to miss this episode because Tai covers 5 strategies that will generate qualified leads for your business, every single month.

]]> Ep. 128 - How can you begin bringing in qualified leads consistently? Well this week, Chris invites on Tai Goodwin to talk about just that. Tai is the CEO of That Marketing Team and "The Quiz Queen". If you're ready to grow and scale, you don't want to miss this episode because Tai covers 5 strategies that will generate qualified leads for your business, every single month.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=9238 Thu, 21 Apr 2022 06:00:00 -0500 2822 128 false Enabling Marketing Automation for WordPress with WP Fusion feat. Jack Arturo Enabling Marketing Automation for WordPress with WP Fusion feat. Jack Arturo Ep. 127 - Are you ready to get deeper integrations with your WordPress site and your marketing automation platform? In this episode, Chris is joined by Jack Arturo, who is a WordPress developer specializing in CRMs and marketing automation tools. They dive deep into how the WP Fusion plugin allows entrepreneurs to create a robust system for marketing. If you have not yet heard of the WP Fusion plugin, you don't want to miss this episode.

]]> Ep. 127 - Are you ready to get deeper integrations with your WordPress site and your marketing automation platform? In this episode, Chris is joined by Jack Arturo, who is a WordPress developer specializing in CRMs and marketing automation tools. They dive deep into how the WP Fusion plugin allows entrepreneurs to create a robust system for marketing. If you have not yet heard of the WP Fusion plugin, you don't want to miss this episode.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=9231 Thu, 14 Apr 2022 07:00:00 -0500 3035 127 false Building An Online Learning Experience with LifterLMS feat. Chris Badget Building An Online Learning Experience with LifterLMS feat. Chris Badget Ep. 126 - In this episode, Chris invites on the Co-founder and CEO of LifterLMS, Chris Badget. Chris' main focus is educating entrepreneurs to create, launch and scale high value online training platforms. They talk about learning trends and what makes LifterLMS so special. Chris also gives exciting updates for all of the existing users and potential users of LifterLMS, on what's coming down the pike in the near future.

]]> Ep. 126 - In this episode, Chris invites on the Co-founder and CEO of LifterLMS, Chris Badget. Chris' main focus is educating entrepreneurs to create, launch and scale high value online training platforms. They talk about learning trends and what makes LifterLMS so special. Chris also gives exciting updates for all of the existing users and potential users of LifterLMS, on what's coming down the pike in the near future.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=9189 Thu, 07 Apr 2022 07:00:00 -0500 2678 126 false Balancing People, Processes, and Technology feat. Sandra Halling Balancing People, Processes, and Technology feat. Sandra Halling Ep. 125 - In this episode, Chris is joined by Sandra Halling, founder of The Data Mavens, to discuss finding balance in your business. Sandra is dedicated to helping entrepreneurs and executives design their workflow and systems to feel organized, have peace of mind, and prioritize what matters to them. If you're ready to learn how to develop better work habits and achieve aligned productivity, you don't want to miss this episode.

]]> Ep. 125 - In this episode, Chris is joined by Sandra Halling, founder of The Data Mavens, to discuss finding balance in your business. Sandra is dedicated to helping entrepreneurs and executives design their workflow and systems to feel organized, have peace of mind, and prioritize what matters to them. If you're ready to learn how to develop better work habits and achieve aligned productivity, you don't want to miss this episode.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=9184 Thu, 31 Mar 2022 07:00:00 -0500 2590 125 false Starting Out Successfully feat. Talona Davis Starting Out Successfully feat. Talona Davis Ep. 124 - Chris invites on a very special guest, Talona Davis, to talk about the path to starting a business profitably. Talona is the owner of To The T Decor & Design, an interior decorating studio, which she started about a year ago. They detail a lot of what every new entrepreneur goes through, including nerves and confusion, as well as the journey throughout reaching profitability.

]]> Ep. 124 - Chris invites on a very special guest, Talona Davis, to talk about the path to starting a business profitably. Talona is the owner of To The T Decor & Design, an interior decorating studio, which she started about a year ago. They detail a lot of what every new entrepreneur goes through, including nerves and confusion, as well as the journey throughout reaching profitability.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=9176 Thu, 24 Mar 2022 07:00:00 -0500 3077 124 false Using Behavior Intelligence to Better Sales and Communication feat. Ben Bressington Using Behavior Intelligence to Better Sales and Communication feat. Ben Bressington Ep. 123 - Do you feel like your sales calls and skills could use some improvement? Chris is joined by special guest Ben Bressington for this episode where they discuss behavior intelligence and how you can use it to close more deals, faster. Ben is a speaker and author who has spent 10 years helping Fortune 1000 companies apply gamification principles to their sales and communication process and is now focused on helping people improve their sales conversations. If you're looking to refine your sales skills and shorten your sales cycle, this is an episode full of golden nuggets you don't want to miss.

]]> Ep. 123 - Do you feel like your sales calls and skills could use some improvement? Chris is joined by special guest Ben Bressington for this episode where they discuss behavior intelligence and how you can use it to close more deals, faster. Ben is a speaker and author who has spent 10 years helping Fortune 1000 companies apply gamification principles to their sales and communication process and is now focused on helping people improve their sales conversations. If you're looking to refine your sales skills and shorten your sales cycle, this is an episode full of golden nuggets you don't want to miss.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=9172 Thu, 17 Mar 2022 08:23:30 -0500 2876 123 false Collecting Data Throughout the Customer Journey feat. Julian Juenemann Collecting Data Throughout the Customer Journey feat. Julian Juenemann Ep. 122 - In this episode, Chris is joined by Julian Juenemann to discuss how to begin taking a data-driven approach to your customer journey. Julian is the creator of the Youtube channel with over 150,000 subscribers, MeasureSchool, where he teaches a new way of marketing to others. Tune in to learn how data can transform your business and how to capture it along your entire customer journey.

]]> Ep. 122 - In this episode, Chris is joined by Julian Juenemann to discuss how to begin taking a data-driven approach to your customer journey. Julian is the creator of the Youtube channel with over 150,000 subscribers, MeasureSchool, where he teaches a new way of marketing to others. Tune in to learn how data can transform your business and how to capture it along your entire customer journey.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=9161 Thu, 10 Mar 2022 07:00:00 -0600 2854 122 false Strategic Insight: How to Build an Online Sales Funnel Strategic Insight: How to Build an Online Sales Funnel Ep. 121 - Chris walks through the foundational elements of building an online sales funnel which he calls, a Profit Pathway. Since a Profit Pathway is a necessity for every online business that intends to generate profit, he uses this episode to lay out the 3 components that every Profit Pathway must consist of. If you don't yet have one in your business, or you're not sure how your funnel is functioning, this episode is for you.

]]> Ep. 121 - Chris walks through the foundational elements of building an online sales funnel which he calls, a Profit Pathway. Since a Profit Pathway is a necessity for every online business that intends to generate profit, he uses this episode to lay out the 3 components that every Profit Pathway must consist of. If you don't yet have one in your business, or you're not sure how your funnel is functioning, this episode is for you.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=9150 Thu, 03 Mar 2022 07:00:00 -0600 1639 121 false Digital Marketing and Direct Mailing feat. Dave Fink Digital Marketing and Direct Mailing feat. Dave Fink Ep. 120 - This week, Chris is joined by Dave Fink to discuss where digital marketing is heading in 2022 and what he believes is the best kept secret in marketing - direct mailing. Dave has over 20 years experience, has generated hundreds of millions of dollars in ad revenue powered by viral sensations and has even helped celebrity owned startups. Now, Dave is the founder of Postie and he is on a mission to reinvent direct mail marketing in the digital world. This episode is sure to expand your mind to strategic marketing strategies beyond just social media and email.

]]> Ep. 120 - This week, Chris is joined by Dave Fink to discuss where digital marketing is heading in 2022 and what he believes is the best kept secret in marketing - direct mailing. Dave has over 20 years experience, has generated hundreds of millions of dollars in ad revenue powered by viral sensations and has even helped celebrity owned startups. Now, Dave is the founder of Postie and he is on a mission to reinvent direct mail marketing in the digital world. This episode is sure to expand your mind to strategic marketing strategies beyond just social media and email.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=9125 Thu, 24 Feb 2022 07:00:00 -0600 3039 120 false Paid Advertising on a Shoestring Budget feat. Naira Perez Paid Advertising on a Shoestring Budget feat. Naira Perez Ep. 119 - In this episode, Chris is joined by Naira Perez of the Portland Trailblazers. She has over two decades of marketing experience and originally started in direct response advertising, building brands on TV before digital was even a thing. If you've been considering paid ads for your business, you won't want to miss the one thing you absolutely must have in place before you move forward. They also discuss advertising on a shoestring budget, how to determine when to start putting money into it, what you can expect from ads and so much more!

]]> Ep. 119 - In this episode, Chris is joined by Naira Perez of the Portland Trailblazers. She has over two decades of marketing experience and originally started in direct response advertising, building brands on TV before digital was even a thing. If you've been considering paid ads for your business, you won't want to miss the one thing you absolutely must have in place before you move forward. They also discuss advertising on a shoestring budget, how to determine when to start putting money into it, what you can expect from ads and so much more!

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=9120 Thu, 17 Feb 2022 07:00:00 -0600 2938 119 false The Secret to Achieving Scale with Automation The Secret to Achieving Scale with Automation Ep. 118 - Have you ever wondered what the secret to actually scaling a business is? In this episode, Chris discusses what scaling is and how it's truly achieved with automation. He breaks down what you need to do, what to avoid and even gives real-life examples of how he has helped companies scale. This is an episode full of insider wisdom you definitely don't want to miss out on!

]]> Ep. 118 - Have you ever wondered what the secret to actually scaling a business is? In this episode, Chris discusses what scaling is and how it's truly achieved with automation. He breaks down what you need to do, what to avoid and even gives real-life examples of how he has helped companies scale. This is an episode full of insider wisdom you definitely don't want to miss out on!

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=9117 Thu, 10 Feb 2022 07:00:00 -0600 1739 118 false Marketing Automation and Funnel Building with WooCommerce feat. Tavleen Kaur Marketing Automation and Funnel Building with WooCommerce feat. Tavleen Kaur Ep. 117 - Chris is joined by the marketing head at WooFunnels, Tavleen Kaur. Tavleen co-founded BuildWooFunnels in 2018, with her husband, on a mission to serve WordPress users. In this episode, they discuss sales funnel solutions specifically for WordPress and WooCommerce as well as a recent addition to their product line, a powerful automation engine called Autonami. Wordpress and WooCommerce users, you are in for a treat!

]]> Ep. 117 - Chris is joined by the marketing head at WooFunnels, Tavleen Kaur. Tavleen co-founded BuildWooFunnels in 2018, with her husband, on a mission to serve WordPress users. In this episode, they discuss sales funnel solutions specifically for WordPress and WooCommerce as well as a recent addition to their product line, a powerful automation engine called Autonami. Wordpress and WooCommerce users, you are in for a treat!

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=9093 Thu, 03 Feb 2022 07:00:00 -0600 2792 117 false Strategic Insight: The Single-Double Blueprint Strategic Insight: The Single-Double Blueprint Ep. 116 - In this episode, Chris is diving into the best strategy to deliver your leadmagnets for the highest deliverability rate. He breaks down the difference between single, double, and single-double opt-in strategies and covers how to ensure you're building a list of high intent leads while increasing your open and click through rates. Tune into this episode to learn the importance of the single-double blueprint and how to properly start deploying it in your business immediately.

]]> Ep. 116 - In this episode, Chris is diving into the best strategy to deliver your leadmagnets for the highest deliverability rate. He breaks down the difference between single, double, and single-double opt-in strategies and covers how to ensure you're building a list of high intent leads while increasing your open and click through rates. Tune into this episode to learn the importance of the single-double blueprint and how to properly start deploying it in your business immediately.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=9089 Thu, 27 Jan 2022 07:00:00 -0600 1440 116 false Trust Building for Service Providers feat. Josh Satterlee Trust Building for Service Providers feat. Josh Satterlee Ep. 115 - This week, Chris invites on special guest, Dr. Josh Satterlee to discuss building trust with clients through a 4-part apology framework. Josh is a chiropractor that has helped 1000's of chiropractors understand the importance of communication and the role it plays in relationship building. Tune in to hear Chris and Josh talk through how both medicine and marketing automation worlds require autonomy in communication for ultimate success.

]]> Ep. 115 - This week, Chris invites on special guest, Dr. Josh Satterlee to discuss building trust with clients through a 4-part apology framework. Josh is a chiropractor that has helped 1000's of chiropractors understand the importance of communication and the role it plays in relationship building. Tune in to hear Chris and Josh talk through how both medicine and marketing automation worlds require autonomy in communication for ultimate success.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=9084 Thu, 20 Jan 2022 07:00:00 -0600 3311 115 false Unlocking Opportunities with Process Mapping feat. Daniel Cooper Unlocking Opportunities with Process Mapping feat. Daniel Cooper Ep. 114 - In this episode Chris is joined by Daniel Cooper, a serial entrepreneur and the founder of Lolly.co. Daniel is on a mission to transform repetitive business processes into slick systems by combining process consulting and superior software development. They discuss the power and importance of process mapping and the opportunities of growth and expansion that come with it. If you're interested in implementing successful automations in your business, you need to listen to this episode first.

]]> Ep. 114 - In this episode Chris is joined by Daniel Cooper, a serial entrepreneur and the founder of Lolly.co. Daniel is on a mission to transform repetitive business processes into slick systems by combining process consulting and superior software development. They discuss the power and importance of process mapping and the opportunities of growth and expansion that come with it. If you're interested in implementing successful automations in your business, you need to listen to this episode first.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=9080 Thu, 13 Jan 2022 07:00:00 -0600 2210 114 false That’s Not a CRM! That’s Not a CRM! Ep. 113 - Inspired by 2 major events that were happening all too often in the last year, Chris has a no-holds-barred conversation in an effort to set the record straight on CRM's. He calls out the false narratives and the terrible teachings in the online space that are leading you astray as an entrepreneur, small business owner, and startup founder. Tune in to learn what tools you should not be using as a CRM, despite what the "gurus" might be telling you.

]]> Ep. 113 - Inspired by 2 major events that were happening all too often in the last year, Chris has a no-holds-barred conversation in an effort to set the record straight on CRM's. He calls out the false narratives and the terrible teachings in the online space that are leading you astray as an entrepreneur, small business owner, and startup founder. Tune in to learn what tools you should not be using as a CRM, despite what the "gurus" might be telling you.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=9063 Thu, 06 Jan 2022 07:00:00 -0600 1504 113 false What to Expect in 2022 for Marketing Automation What to Expect in 2022 for Marketing Automation Ep. 112 - In this episode, Chris gives a quick review of his top 10 observations in regards to small business 3rd party tools in 2021. He also dives deep into what you should expect for 2022 in marketing automation and dishes out the secret you will need to increase the efficiency of your marketing and sales operations in the new year. Tune in to learn how to make 2022 the greatest revenue generating year for your business yet.

]]> Ep. 112 - In this episode, Chris gives a quick review of his top 10 observations in regards to small business 3rd party tools in 2021. He also dives deep into what you should expect for 2022 in marketing automation and dishes out the secret you will need to increase the efficiency of your marketing and sales operations in the new year. Tune in to learn how to make 2022 the greatest revenue generating year for your business yet.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=9060 Thu, 30 Dec 2021 07:00:00 -0600 1723 112 false My First Time… My First Time… Ep. 111 - Does the thought of creating a fully automated system and never having to work as hard again for scaled results excite you? Chris dives deep into the first time he experienced implementing a fully automated system in an effort to help you understand the 3 main things you can expect in your own business or for your clients. If you're ready to take profitable manual processes and scale them continuously and exponentially, you don't want to miss this episode.

]]> Ep. 111 - Does the thought of creating a fully automated system and never having to work as hard again for scaled results excite you? Chris dives deep into the first time he experienced implementing a fully automated system in an effort to help you understand the 3 main things you can expect in your own business or for your clients. If you're ready to take profitable manual processes and scale them continuously and exponentially, you don't want to miss this episode.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=9045 Thu, 23 Dec 2021 07:00:00 -0600 1406 111 false Automating the B2B Customer Journey with Authenticity feat. Mark Colgan Automating the B2B Customer Journey with Authenticity feat. Mark Colgan Ep. 110 - Are you in the B2B space and wondering how to approach marketing automation? In this episode, Chris is joined by Mark Colgan to walk through the top 10 B2B marketing automations that you could be leveraging. Mark is an entrepreneur and revenue leader responsible for increasing revenue across a small portfolio of companies where he leverages his 13 years experience of B2B Sales, Marketing and Recruitment. Get ready to take notes because this episode is full of automated flows that you can use in your business.

]]> Ep. 110 - Are you in the B2B space and wondering how to approach marketing automation? In this episode, Chris is joined by Mark Colgan to walk through the top 10 B2B marketing automations that you could be leveraging. Mark is an entrepreneur and revenue leader responsible for increasing revenue across a small portfolio of companies where he leverages his 13 years experience of B2B Sales, Marketing and Recruitment. Get ready to take notes because this episode is full of automated flows that you can use in your business.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=9039 Thu, 16 Dec 2021 07:00:00 -0600 2800 110 false Establishing Operational Excellence feat. Keith Gillette Establishing Operational Excellence feat. Keith Gillette Ep. 109 - This week, Chris brings on special guest Keith Gillette to discuss operational and organizational excellence. Keith is a "systems savant" with more than 25 years of IT operations management and the Founder and CEO of TaskTrain. They discuss the importance and differences of SOPs and checklists to ensure you can grow your operations to the highest level of efficiency and excellence possible.

]]> Ep. 109 - This week, Chris brings on special guest Keith Gillette to discuss operational and organizational excellence. Keith is a "systems savant" with more than 25 years of IT operations management and the Founder and CEO of TaskTrain. They discuss the importance and differences of SOPs and checklists to ensure you can grow your operations to the highest level of efficiency and excellence possible.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=9021 Thu, 09 Dec 2021 07:00:00 -0600 2330 109 false Successful Podcasting Strategies for Growth feat. Craig Hewitt Successful Podcasting Strategies for Growth feat. Craig Hewitt Ep. 108 - Have you ever considered starting your own podcast? In this episode Chris brings on a very special guest, Craig Hewitt. Craig is the founder of Castos, an industry leading podcast hosting and analytics platform. They discuss the history behind Castos, what's in store for the future of podcasting with the private podcast movement, and how to market your podcast with email to generate sales. If you have a podcast or have ever considered starting one, you don't want to miss this episode.

]]> Ep. 108 - Have you ever considered starting your own podcast? In this episode Chris brings on a very special guest, Craig Hewitt. Craig is the founder of Castos, an industry leading podcast hosting and analytics platform. They discuss the history behind Castos, what's in store for the future of podcasting with the private podcast movement, and how to market your podcast with email to generate sales. If you have a podcast or have ever considered starting one, you don't want to miss this episode.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=9013 Thu, 02 Dec 2021 07:00:00 -0600 2722 108 false The Role SEO Plays In Automated Marketing feat. Kyle Roof The Role SEO Plays In Automated Marketing feat. Kyle Roof Ep. 107 - Have you ever wondered how to better use SEO for your business and website? This week Chris is joined by Kyle Roof, the co-founder of Internet Marketing Gold, for a wisdom filled interview all about the simple approach to SEO. They discuss the role SEO plays in automated marketing and Kyle's personal journey of having to learn SEO quickly to pay the rent. If you're ready to learn the basic best practices that will give your content the greatest chance of ranking quickly, you don't want to miss this episode.

]]> Ep. 107 - Have you ever wondered how to better use SEO for your business and website? This week Chris is joined by Kyle Roof, the co-founder of Internet Marketing Gold, for a wisdom filled interview all about the simple approach to SEO. They discuss the role SEO plays in automated marketing and Kyle's personal journey of having to learn SEO quickly to pay the rent. If you're ready to learn the basic best practices that will give your content the greatest chance of ranking quickly, you don't want to miss this episode.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=9000 Thu, 25 Nov 2021 07:00:00 -0600 2663 107 false Organizing Your Automation feat. Samantha Pointer Foxx Organizing Your Automation feat. Samantha Pointer Foxx Ep. 106 - In this exciting episode, Chris is joined by one of the first Certified Automation Service Providers™, Samantha Pointer Foxx. Samantha is the owner of Samantha Pointer Enterprises where she helps small business owners who don’t have the time, patience, or tech “know-how” to automate their marketing & sales online. They discuss why she decided to enroll in the ASP™ program and pursue certification along with a few client success stories.

]]> Ep. 106 - In this exciting episode, Chris is joined by one of the first Certified Automation Service Providers™, Samantha Pointer Foxx. Samantha is the owner of Samantha Pointer Enterprises where she helps small business owners who don’t have the time, patience, or tech “know-how” to automate their marketing & sales online. They discuss why she decided to enroll in the ASP™ program and pursue certification along with a few client success stories.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=8995 Thu, 18 Nov 2021 07:00:00 -0600 2220 106 false Protecting Your Brand At All Times feat. Erik Pelton Protecting Your Brand At All Times feat. Erik Pelton Ep. 105 - In this episode, Chris speaks with Attorney Erik Pelton about brand protection. Erik is the founder and managing attorney at Erik M. Pelton & Associates, a boutique trademark firm that helps businesses build and protect strong brands. There's a common saying in boxing "Protect Yourself at All Times". The same should be said for your brand. Tune in to hear Eric explain how you should be looking at and approaching your brand protection in this digital age.

]]> Ep. 105 - In this episode, Chris speaks with Attorney Erik Pelton about brand protection. Erik is the founder and managing attorney at Erik M. Pelton & Associates, a boutique trademark firm that helps businesses build and protect strong brands. There's a common saying in boxing "Protect Yourself at All Times". The same should be said for your brand. Tune in to hear Eric explain how you should be looking at and approaching your brand protection in this digital age.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=8985 Thu, 11 Nov 2021 07:00:00 -0600 2471 105 false Massive Lead Generation and High Opt-In Rates feat. Joshua Metcalfe-Parsons Massive Lead Generation and High Opt-In Rates feat. Joshua Metcalfe-Parsons Ep. 104 - In this episode, Chris brings on special guest, Joshua Metcalfe-Parsons. Josh is a marketing technology lifecycle marketer who discovered marketing automation about six years ago and fell in love with the way that it intersects the puzzle of tech and the puzzle of humans. They discuss how Josh took those puzzle pieces and implemented them to generate massive lead generation results. Tune in for the do's, the don'ts, and the exact process to produce big results with email marketing automation.

]]> Ep. 104 - In this episode, Chris brings on special guest, Joshua Metcalfe-Parsons. Josh is a marketing technology lifecycle marketer who discovered marketing automation about six years ago and fell in love with the way that it intersects the puzzle of tech and the puzzle of humans. They discuss how Josh took those puzzle pieces and implemented them to generate massive lead generation results. Tune in for the do's, the don'ts, and the exact process to produce big results with email marketing automation.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=8934 Thu, 04 Nov 2021 07:00:00 -0500 2804 104 false Converting with Webinars feat. Casey Zeman of EasyWebinar Converting with Webinars feat. Casey Zeman of EasyWebinar Ep. 103 - In this episode, Chris is joined by special guest, Casey Zeman. Casey is the Founder of the popular platform, EasyWebinar. They discuss the features that EasyWebinar offers marketers, Casey's journey to creating the software and some of the unique ways that he's decided to integrate it with existing CRM's in the marketplace to provide you with a more comprehensive marketing experience. If you want all the details on how to create a webinar that converts, you're in for a treat.

]]> Ep. 103 - In this episode, Chris is joined by special guest, Casey Zeman. Casey is the Founder of the popular platform, EasyWebinar. They discuss the features that EasyWebinar offers marketers, Casey's journey to creating the software and some of the unique ways that he's decided to integrate it with existing CRM's in the marketplace to provide you with a more comprehensive marketing experience. If you want all the details on how to create a webinar that converts, you're in for a treat.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=8789 Thu, 28 Oct 2021 07:00:00 -0500 2896 103 false Paid Advertising and Automation Paid Advertising and Automation Ep. 102 - Do you know the necessary and required pieces to have a profitable return with paid advertising? In this episode, Chris discusses the role automation plays with advertising. Both require a careful, detailed approach that is often overlooked or unknown for success. Get ready to take notes because you're about to learn how to approach paid advertising the right way.

]]> Ep. 102 - Do you know the necessary and required pieces to have a profitable return with paid advertising? In this episode, Chris discusses the role automation plays with advertising. Both require a careful, detailed approach that is often overlooked or unknown for success. Get ready to take notes because you're about to learn how to approach paid advertising the right way.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=8787 Thu, 21 Oct 2021 07:00:00 -0500 2270 102 false What Happens When Life Shows Up? What Happens When Life Shows Up? Ep. 101 - What part do your feelings, moods, desires and unforeseen events play in your business systems? This episode could easily be titled part two of the previous, "Built to Last". That episode was so well received that an encore was necessary. Chris provides perspective on the importance of what he teaches on a more grand scheme of life through the reality filter of unplanned circumstances that can and will take place at any time. If you want to ensure that you are approaching your business in a way that benefits you now and beyond, you don't want to miss this episode.

]]> Ep. 101 - What part do your feelings, moods, desires and unforeseen events play in your business systems? This episode could easily be titled part two of the previous, "Built to Last". That episode was so well received that an encore was necessary. Chris provides perspective on the importance of what he teaches on a more grand scheme of life through the reality filter of unplanned circumstances that can and will take place at any time. If you want to ensure that you are approaching your business in a way that benefits you now and beyond, you don't want to miss this episode.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=8782 Thu, 14 Oct 2021 07:00:00 -0500 2098 101 false Built to Last (Celebrating 100 episodes) Built to Last (Celebrating 100 episodes) Ep. 100 - In this special episode, Chris commemorates the achievement of 100 episodes! This is not the first time Chris has brought a podcast to 100 episodes and beyond, but this one has by far meant the most to him. He pulls back the curtain to show you what his production process looks like and talks through the 3 lessons he has learned from building a podcast for longevity. Tune in to learn how Chris has been able to stay extremely consistent and build a podcast that endures the test of time.

]]> Ep. 100 - In this special episode, Chris commemorates the achievement of 100 episodes! This is not the first time Chris has brought a podcast to 100 episodes and beyond, but this one has by far meant the most to him. He pulls back the curtain to show you what his production process looks like and talks through the 3 lessons he has learned from building a podcast for longevity. Tune in to learn how Chris has been able to stay extremely consistent and build a podcast that endures the test of time.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=8767 Thu, 07 Oct 2021 04:00:00 -0500 2233 100 false Why You Should (and shouldn’t) Become an Automation Service Provider™ Why You Should (and shouldn’t) Become an Automation Service Provider™ Ep. 99 - Have you been wondering if becoming an Automation Service Provider™ is right for you? In this episode, Chris discusses the reasons you should... and shouldn't. It may seem counterproductive to have a podcast on why you shouldn't. However, becoming an ASP™ only works for certain types of industries and personality traits. Join Chris as he discusses both in an effort to provide a little more clarity and simplify the decision for you.

]]> Ep. 99 - Have you been wondering if becoming an Automation Service Provider™ is right for you? In this episode, Chris discusses the reasons you should... and shouldn't. It may seem counterproductive to have a podcast on why you shouldn't. However, becoming an ASP™ only works for certain types of industries and personality traits. Join Chris as he discusses both in an effort to provide a little more clarity and simplify the decision for you.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=8763 Thu, 30 Sep 2021 07:00:00 -0500 2119 99 false Could It Be Better? Could It Be Better? Ep. 98 - Do you ever find yourself questioning what you're leaving on the table? This week, Chris compares effectiveness and efficiency while discussing what it takes to improve both. After listening to this episode, you'll have a greater perspective on what's possible for you, along with a strong desire to change your approach for the better.

]]> Ep. 98 - Do you ever find yourself questioning what you're leaving on the table? This week, Chris compares effectiveness and efficiency while discussing what it takes to improve both. After listening to this episode, you'll have a greater perspective on what's possible for you, along with a strong desire to change your approach for the better.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=8757 Thu, 23 Sep 2021 07:00:00 -0500 2160 98 false The 3 Hidden Traps of Marketing to the Wrong Audience The 3 Hidden Traps of Marketing to the Wrong Audience Ep. 97 - Join Chris this week as he discusses the major mistake that every marketer makes at some point, marketing to the wrong audience. Along with explaining the core reason that this happens, Chris lays out the 3 hidden traps that inevitably come from going wide instead of deep and most importantly, how to avoid falling into these traps. If you want to fast-forward past the headache that follows this all too common mistake, this episode is for you.

]]> Ep. 97 - Join Chris this week as he discusses the major mistake that every marketer makes at some point, marketing to the wrong audience. Along with explaining the core reason that this happens, Chris lays out the 3 hidden traps that inevitably come from going wide instead of deep and most importantly, how to avoid falling into these traps. If you want to fast-forward past the headache that follows this all too common mistake, this episode is for you.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=8755 Thu, 16 Sep 2021 07:00:00 -0500 1949 97 false Masterful Messaging with Automation feat. Paul Sokol Masterful Messaging with Automation feat. Paul Sokol Ep. 96 - This week, Chris is joined by marketing authority, Paul Sokol, to discuss the union of automation and messaging. Paul is a thought leader in Automated Experience Design, author, speaker, and promoter. Over the years, he has learned that the art of copywriting for automation requires a lot of attention to detail. Paul shares how to craft the right messaging for your customer journey along with many other automation gems intended for the experienced marketer.

]]> Ep. 96 - This week, Chris is joined by marketing authority, Paul Sokol, to discuss the union of automation and messaging. Paul is a thought leader in Automated Experience Design, author, speaker, and promoter. Over the years, he has learned that the art of copywriting for automation requires a lot of attention to detail. Paul shares how to craft the right messaging for your customer journey along with many other automation gems intended for the experienced marketer.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=8749 Thu, 09 Sep 2021 07:00:00 -0500 3345 96 false Email Marketing Strategies That Actually Work feat. Rob and Kennedy of Email Marketing Heroes Email Marketing Strategies That Actually Work feat. Rob and Kennedy of Email Marketing Heroes Ep. 95 - In this episode Chris is joined by the dynamic duo, Rob and Kennedy of Email Marketing Heroes. They share their framework for a unique take on a welcome sequence, as well as many other tips and tricks to improve your email marketing strategy from both a psychological and technological stand point. Get ready to take notes because the secrets revealed in this podcast will completely reshape how you look at email marketing.

]]> Ep. 95 - In this episode Chris is joined by the dynamic duo, Rob and Kennedy of Email Marketing Heroes. They share their framework for a unique take on a welcome sequence, as well as many other tips and tricks to improve your email marketing strategy from both a psychological and technological stand point. Get ready to take notes because the secrets revealed in this podcast will completely reshape how you look at email marketing.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=8688 Thu, 02 Sep 2021 07:00:00 -0500 3400 95 false Replacing Retainers with VIP Days feat. Jordan Gill Replacing Retainers with VIP Days feat. Jordan Gill Ep. 94 - Have you heard of VIP days? In this episode Chris is joined by a fellow systems lover, Jordan Gill. Jordan is the founder of Systems Saved me and is passionate about providing clarity around the potential path to replace retainers with one-day virtual intensives. If you have been looking at other ways to scale your service based business without retainers, this episode is for you.

]]> Ep. 94 - Have you heard of VIP days? In this episode Chris is joined by a fellow systems lover, Jordan Gill. Jordan is the founder of Systems Saved me and is passionate about providing clarity around the potential path to replace retainers with one-day virtual intensives. If you have been looking at other ways to scale your service based business without retainers, this episode is for you.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=8685 Thu, 26 Aug 2021 07:00:00 -0500 2380 94 false The Next Big Thing for Chat Marketing feat. Mike Yan of ManyChat The Next Big Thing for Chat Marketing feat. Mike Yan of ManyChat Ep. 93 - What would it mean for your business if you could close leads in the DM's through automation? This week Chris is joined by the excited and enthusiastic co-founder of ManyChat, Mike Yan, as he announces a major update to chat marketing that is going to change the landscape of how people use social media and close leads. Listen closely because this is your entryway into making the next quarter that much greater by adding an element of chat marketing and DM automation to help scale your sales.

]]> Ep. 93 - What would it mean for your business if you could close leads in the DM's through automation? This week Chris is joined by the excited and enthusiastic co-founder of ManyChat, Mike Yan, as he announces a major update to chat marketing that is going to change the landscape of how people use social media and close leads. Listen closely because this is your entryway into making the next quarter that much greater by adding an element of chat marketing and DM automation to help scale your sales.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=8677 Thu, 19 Aug 2021 07:00:00 -0500 2912 93 false Simple Strategies to Scaling Your Coaching Services feat. Janet Kafadar Simple Strategies to Scaling Your Coaching Services feat. Janet Kafadar Ep. 92 - This week Chris is joined by his good friend, Janet Kafadar, as they peel back the layers of Janet's strategy for automating her coaching business from sales to fulfillment. She reveals how she attracts, qualifies and closes leads while painting a realistic picture of what you can automate and what you shouldn't in order to keep things simple and streamlined. Once you see how effective this strategy is, it will be extremely difficult for you to deny doing the same in your business.

]]> Ep. 92 - This week Chris is joined by his good friend, Janet Kafadar, as they peel back the layers of Janet's strategy for automating her coaching business from sales to fulfillment. She reveals how she attracts, qualifies and closes leads while painting a realistic picture of what you can automate and what you shouldn't in order to keep things simple and streamlined. Once you see how effective this strategy is, it will be extremely difficult for you to deny doing the same in your business.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=8667 Thu, 12 Aug 2021 07:00:00 -0500 2541 92 false Trusting Your Gut Over Your Data feat. Tim Cakir Trusting Your Gut Over Your Data feat. Tim Cakir Ep. 91 - Typically, Chris is always an advocate for data driven decision making and letting the data determine what needs to be done. However, this week Chris is joined by Tim Cakir who brings an interesting case to the table, that sometimes your gut is right. Finding a balance between the two is key. But how do you balance the decision driven nature that we must adhere to as marketers, with the human nature of trusting your intuition? Tune in for Tim's explanation that provides a better understanding of when to trust your gut over your data.

]]> Ep. 91 - Typically, Chris is always an advocate for data driven decision making and letting the data determine what needs to be done. However, this week Chris is joined by Tim Cakir who brings an interesting case to the table, that sometimes your gut is right. Finding a balance between the two is key. But how do you balance the decision driven nature that we must adhere to as marketers, with the human nature of trusting your intuition? Tune in for Tim's explanation that provides a better understanding of when to trust your gut over your data.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=8658 Thu, 05 Aug 2021 07:00:00 -0500 2198 91 false Mastering Your MarTech Stack feat. Dan McGaw Mastering Your MarTech Stack feat. Dan McGaw Ep. 90 - Do you know what you should be taking into consideration when choosing a MarTech stack for your business? This week, Chris is joined by Dan McGaw to discuss the importance of the tools that you select and the data that they provide. By the end of this episode you'll have a better understanding of how to select the best technology stack that will help your businesses extract and interpret the right data to grow your revenue exponentially.

]]> Ep. 90 - Do you know what you should be taking into consideration when choosing a MarTech stack for your business? This week, Chris is joined by Dan McGaw to discuss the importance of the tools that you select and the data that they provide. By the end of this episode you'll have a better understanding of how to select the best technology stack that will help your businesses extract and interpret the right data to grow your revenue exponentially.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=8649 Thu, 29 Jul 2021 07:00:00 -0500 2034 90 false Boosting Your Email Open Rates feat. Adrian Savage Boosting Your Email Open Rates feat. Adrian Savage Ep. 89 - Adrian Savage joins Chris in this week's episode to discuss how you can make sure your emails land in the inbox instead of the spam or promotions folder. Adrian is the founder and creator of Deliverability Dashboard and over the years has helped many well-known names in the online space improve their email performance. Get ready to take notes and pay close attention as Adrian breaks down all the factors that go into avoiding the spam folder and increasing your email deliverability.

]]> Ep. 89 - Adrian Savage joins Chris in this week's episode to discuss how you can make sure your emails land in the inbox instead of the spam or promotions folder. Adrian is the founder and creator of Deliverability Dashboard and over the years has helped many well-known names in the online space improve their email performance. Get ready to take notes and pay close attention as Adrian breaks down all the factors that go into avoiding the spam folder and increasing your email deliverability.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=8626 Thu, 22 Jul 2021 07:00:00 -0500 2368 89 false E-Commerce Email Automation at Scale feat. Eric Schechter of GiddyUp E-Commerce Email Automation at Scale feat. Eric Schechter of GiddyUp Ep. 88 - Chris pulls back the curtain in an open conversation with a Co-founder he had the privilege to personally work with and scale their e-commerce business using automated email marketing. Eric Schechter is the Co-founder and VP of Marketing at GiddyUp, a partner marketing network and performance platform. Chris had the joy of meeting Eric while conducting a live workshop and when the opportunity presented itself to jump onboard and help, he did. Have a listen to learn all about the massive results that were a result of this partnership.

]]> Ep. 88 - Chris pulls back the curtain in an open conversation with a Co-founder he had the privilege to personally work with and scale their e-commerce business using automated email marketing. Eric Schechter is the Co-founder and VP of Marketing at GiddyUp, a partner marketing network and performance platform. Chris had the joy of meeting Eric while conducting a live workshop and when the opportunity presented itself to jump onboard and help, he did. Have a listen to learn all about the massive results that were a result of this partnership.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=8622 Thu, 15 Jul 2021 07:00:00 -0500 2868 88 false How to Strategically Use Thank You Pages in Your Marketing Online feat. Brian Keith How to Strategically Use Thank You Pages in Your Marketing Online feat. Brian Keith Ep. 87 - Are you properly leveraging your thank you pages? In this episode Chris is joined by Brian Keith to talk about one of their favorite topics in online marketing. Brian is the founder of Red Beard Consulting where he helps companies scale their profits and impact through auditing their existing systems. Tune in to hear Chris and Brian discuss various ways to win (and a way to lose) by using thank you pages effectively.

]]> Ep. 87 - Are you properly leveraging your thank you pages? In this episode Chris is joined by Brian Keith to talk about one of their favorite topics in online marketing. Brian is the founder of Red Beard Consulting where he helps companies scale their profits and impact through auditing their existing systems. Tune in to hear Chris and Brian discuss various ways to win (and a way to lose) by using thank you pages effectively.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=8614 Thu, 08 Jul 2021 07:00:00 -0500 2434 87 false Gaining a Deeper Understanding of ActiveCampaign feat. Kay Peacey Gaining a Deeper Understanding of ActiveCampaign feat. Kay Peacey Ep. 86 - In this episode Chris is joined by one of his favorite marketers from the ActiveCampaign community, Kay Peacey. Kay is a Certified ActiveCampaign Consultant and an experienced digital marketer. Sit back and enjoy this conversation, whether you already utilize ActiveCampaign or are just now hearing of it, as Chris and Kay give a holistic perspective to leveraging automation, as well as a few things to be mindful of.

]]> Ep. 86 - In this episode Chris is joined by one of his favorite marketers from the ActiveCampaign community, Kay Peacey. Kay is a Certified ActiveCampaign Consultant and an experienced digital marketer. Sit back and enjoy this conversation, whether you already utilize ActiveCampaign or are just now hearing of it, as Chris and Kay give a holistic perspective to leveraging automation, as well as a few things to be mindful of.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=8606 Thu, 01 Jul 2021 07:00:00 -0500 3459 86 false The Enemy of Automation The Enemy of Automation Ep. 85 - Do you find yourself operating in your business with random or inconsistent action? In this week's episode Chris discusses the enemy of automation and why inconsistency can be detrimental to your success. As much of a super power as automation is for your business, it can be defeated. Be sure to listen and take notes so you can ensure that you're not holding kryptonite up to your marketing automation efforts.

]]> Ep. 85 - Do you find yourself operating in your business with random or inconsistent action? In this week's episode Chris discusses the enemy of automation and why inconsistency can be detrimental to your success. As much of a super power as automation is for your business, it can be defeated. Be sure to listen and take notes so you can ensure that you're not holding kryptonite up to your marketing automation efforts.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=8602 Thu, 24 Jun 2021 07:00:00 -0500 1563 85 false Review: Screen Recording Software Review: Screen Recording Software Ep. 84 - In this week's episode Chris is discussing the importance, power and utility of screen recording software. Whether it's taking a quick screenshot to share and collaborate with your team or a video recording of your screen, this software can become an indispensable tool for your business. This is the first of a variety of episodes to come that will be focused on reviewing different softwares to improve your productivity, marketing and overall business.

]]> Ep. 84 - In this week's episode Chris is discussing the importance, power and utility of screen recording software. Whether it's taking a quick screenshot to share and collaborate with your team or a video recording of your screen, this software can become an indispensable tool for your business. This is the first of a variety of episodes to come that will be focused on reviewing different softwares to improve your productivity, marketing and overall business.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=8578 Thu, 17 Jun 2021 07:00:00 -0500 1802 84 false Marketing Playbooks for Strategic Growth feat. Scott Martineau of Keap Marketing Playbooks for Strategic Growth feat. Scott Martineau of Keap Ep. 83 - This week Chris is joined by Scott Martineau, Co-Founder of Keap (formerly Infusionsoft) to discuss a method he created to help you more easily and effectively plan out your marketing in preparation for automation. Scott calls these valuable resources, Marketing Playbooks. Tune in to learn how they can help you execute highly effective and profitable automations in your business.

]]> Ep. 83 - This week Chris is joined by Scott Martineau, Co-Founder of Keap (formerly Infusionsoft) to discuss a method he created to help you more easily and effectively plan out your marketing in preparation for automation. Scott calls these valuable resources, Marketing Playbooks. Tune in to learn how they can help you execute highly effective and profitable automations in your business.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=8570 Thu, 10 Jun 2021 07:00:00 -0500 3483 83 false Membership Site + Learning Management System Automation feat. Nathalie Lussier of AccessAlly Membership Site + Learning Management System Automation feat. Nathalie Lussier of AccessAlly Ep. 82 - Do you want a deeper and more personalized learning experience for your customers? In this episode Chris is joined by Nathalie Lussier to talk about her software AccessAlly. Nathalie is an award-winning entrepreneur who has been making web sites since she was 12 years old. She graduated with a degree in Software Engineering and a job offer from Wall Street, but she turned down this job to start her own business right out of college. Have a listen to learn more about this powerful digital course and membership solution for industry leaders.

]]> Ep. 82 - Do you want a deeper and more personalized learning experience for your customers? In this episode Chris is joined by Nathalie Lussier to talk about her software AccessAlly. Nathalie is an award-winning entrepreneur who has been making web sites since she was 12 years old. She graduated with a degree in Software Engineering and a job offer from Wall Street, but she turned down this job to start her own business right out of college. Have a listen to learn more about this powerful digital course and membership solution for industry leaders.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=8556 Thu, 03 Jun 2021 07:00:00 -0500 3013 82 false Automation for Attorneys feat. Stanley Tate Automation for Attorneys feat. Stanley Tate Ep. 81 - For a nice change of pace, this week Chris is joined by Stanley Tate to highlight the struggles and triumphs of growing a business in the online space. Through Stanley's law firm, Tate Esq. LLC, he helps his clients develop a student loan repayment strategy. After listening to this episode you are sure to be inspired, motivated and ready to do the work... regardless of what industry you're in.

]]> Ep. 81 - For a nice change of pace, this week Chris is joined by Stanley Tate to highlight the struggles and triumphs of growing a business in the online space. Through Stanley's law firm, Tate Esq. LLC, he helps his clients develop a student loan repayment strategy. After listening to this episode you are sure to be inspired, motivated and ready to do the work... regardless of what industry you're in.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=8537 Thu, 27 May 2021 07:00:00 -0500 2673 81 false Winning with Webinars in 2021 feat. David Abrams of Demio Winning with Webinars in 2021 feat. David Abrams of Demio Ep. 80 - Are you using webinars to grow your business? Webinars are a great marketing strategy but can often feel complicated and stressful. Luckily, David Abrams is joining Chris this week to discuss what goes into creating and conducting a successful webinar as well as a tool you can use to simplify the process. David is the Co-Founder of Demio and has years of experience in SaaS, Marketing and Business. Have a listen to learn tips and tricks for running a winning webinar in 2021.

]]> Ep. 80 - Are you using webinars to grow your business? Webinars are a great marketing strategy but can often feel complicated and stressful. Luckily, David Abrams is joining Chris this week to discuss what goes into creating and conducting a successful webinar as well as a tool you can use to simplify the process. David is the Co-Founder of Demio and has years of experience in SaaS, Marketing and Business. Have a listen to learn tips and tricks for running a winning webinar in 2021.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=8533 Thu, 20 May 2021 07:00:00 -0500 3156 80 false Cohort Based Online Courses feat. Wes Kao of Maven Cohort Based Online Courses feat. Wes Kao of Maven Ep. 79 - Could you use cohort based courses in your current business model for more growth and transformation? In this week's episode, Chris discusses cohort based courses, with special guest Wes Kao, as well as a variety of other important topics for marketers and course creators. Wes is the co-founder of Maven, the first platform for cohort-based courses. This conversation provides a wealth of insight around positioning yourself and standing out in the market.

]]> Ep. 79 - Could you use cohort based courses in your current business model for more growth and transformation? In this week's episode, Chris discusses cohort based courses, with special guest Wes Kao, as well as a variety of other important topics for marketers and course creators. Wes is the co-founder of Maven, the first platform for cohort-based courses. This conversation provides a wealth of insight around positioning yourself and standing out in the market.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=8525 Thu, 13 May 2021 07:00:00 -0500 3361 79 false From Freelancer to Startup Company feat. Michael Hunter of Spiffy From Freelancer to Startup Company feat. Michael Hunter of Spiffy Ep. 78 - If you've ever wanted a behind the scenes peek of what the journey from freelancer to startup company looks like then this episode is for you. This week Chris is joined by Michael Hunter to discuss the process and various phases that led him from freelancer, to agency and eventually to bootstrapping a software company. Michael is the Co-Founder of Spiffy Checkouts and the founder of PersonalBrand.com. Have a listen to this interview for another inspiring example of growth and endless possibilities.

]]> Ep. 78 - If you've ever wanted a behind the scenes peek of what the journey from freelancer to startup company looks like then this episode is for you. This week Chris is joined by Michael Hunter to discuss the process and various phases that led him from freelancer, to agency and eventually to bootstrapping a software company. Michael is the Co-Founder of Spiffy Checkouts and the founder of PersonalBrand.com. Have a listen to this interview for another inspiring example of growth and endless possibilities.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=8509 Thu, 06 May 2021 07:00:00 -0500 3026 78 false Automation and Analytics with Authenticity feat. Bastian Earth of Wild Audience Automation and Analytics with Authenticity feat. Bastian Earth of Wild Audience Ep. 77 - Have you been struggling while attempting to use spreadsheets to visualize your marketing? In this week's episode Chris is joined by Bastian Earth to discuss a new way of tracking the performance of your marketing in ActiveCampaign. Bastian is the Founder of Wild Audience where they help you build authentic relationships through marketing automation. Tune in to learn about new technology and tools that can help your marketing as well as an impressive full circle story of how Chris and Bastian initially connected and later reconnected.

]]> Ep. 77 - Have you been struggling while attempting to use spreadsheets to visualize your marketing? In this week's episode Chris is joined by Bastian Earth to discuss a new way of tracking the performance of your marketing in ActiveCampaign. Bastian is the Founder of Wild Audience where they help you build authentic relationships through marketing automation. Tune in to learn about new technology and tools that can help your marketing as well as an impressive full circle story of how Chris and Bastian initially connected and later reconnected.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=8503 Thu, 29 Apr 2021 07:00:00 -0500 2776 77 false Mapping and Measuring Your Marketing feat. Mikael Dia of Funnelytics Mapping and Measuring Your Marketing feat. Mikael Dia of Funnelytics Ep. 76 - What would it mean to your business if you could easily fix the holes in your marketing and optimize what's working? In this episode, Chris is joined by Mikael Dia to discuss a funnel mapping tool that aides you in improving the quality of your marketing services. Mikael is a digital marketing expert and founder of Funnelytics. Have a listen to learn how you can benefit from this simple visual tool that helps users understand the numbers in their marketing at a glance.

]]> Ep. 76 - What would it mean to your business if you could easily fix the holes in your marketing and optimize what's working? In this episode, Chris is joined by Mikael Dia to discuss a funnel mapping tool that aides you in improving the quality of your marketing services. Mikael is a digital marketing expert and founder of Funnelytics. Have a listen to learn how you can benefit from this simple visual tool that helps users understand the numbers in their marketing at a glance.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=8433 Thu, 22 Apr 2021 07:00:00 -0500 3094 76 false Shiny Objects and Customer Journeys feat. Jade Olivia Shiny Objects and Customer Journeys feat. Jade Olivia Ep. 75 - There is one thing that many entrepreneurs have in common - shiny object syndrome. This week Chris is joined by special guest Jade Olivia to discuss how shiny objects can be distracting you from creating the customer journey that your customers deserve. Listen in to learn how to overcome this common entrepreneurial problem and keys to crafting an effective customer journey.

]]> Ep. 75 - There is one thing that many entrepreneurs have in common - shiny object syndrome. This week Chris is joined by special guest Jade Olivia to discuss how shiny objects can be distracting you from creating the customer journey that your customers deserve. Listen in to learn how to overcome this common entrepreneurial problem and keys to crafting an effective customer journey.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=8427 Thu, 15 Apr 2021 07:00:00 -0500 2724 75 false Increasing Your Website Conversions feat. Ethan Denney of ConvertFlow Increasing Your Website Conversions feat. Ethan Denney of ConvertFlow Ep. 74 - Have you been interested in increasing your website conversions? In this week's episode Chris is joined by special guest, Ethan Denney, to cover exactly that. Ethan is the Co-Founder of ConvertFlow, an online software that helps marketers automate converting visitors into customers as well as a tool that Chris has trusted, used and recommended for years. Tune in for insight on how you can automate and increase your website conversions without code.

]]> Ep. 74 - Have you been interested in increasing your website conversions? In this week's episode Chris is joined by special guest, Ethan Denney, to cover exactly that. Ethan is the Co-Founder of ConvertFlow, an online software that helps marketers automate converting visitors into customers as well as a tool that Chris has trusted, used and recommended for years. Tune in for insight on how you can automate and increase your website conversions without code.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=8402 Thu, 08 Apr 2021 07:00:00 -0500 3510 74 false Bare Hands Brand Building feat. Matt Giovanisci Bare Hands Brand Building feat. Matt Giovanisci Ep. 73 - Do you ever dare to experiment with your business? In this week's episode, Chris talks about the importance of maintaining an experimental approach to building your business with Matt Giovanisci. Matt is a self proclaimed bare hands brand builder with a broad knowledge of online business and the creator of MoneyLab.co, SwimUniversity.com, and BrewCabin.com.

]]> Ep. 73 - Do you ever dare to experiment with your business? In this week's episode, Chris talks about the importance of maintaining an experimental approach to building your business with Matt Giovanisci. Matt is a self proclaimed bare hands brand builder with a broad knowledge of online business and the creator of MoneyLab.co, SwimUniversity.com, and BrewCabin.com.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=8396 Thu, 01 Apr 2021 07:00:00 -0500 3585 73 false Starting a Career in Automation feat. Brittney Bossow Starting a Career in Automation feat. Brittney Bossow Ep. 72 - Have you ever wondered what it would be like to have a huge impact on a small start up? This week Chris is joined by Brittney Bossow who does just that! Brittney has made a successful automation career for herself as the Chief Operating Officer for WHY Institute. Tune in to discover what her journey to starting a thriving career in automation looked like, what challenges she faced along the way and where she's at now.

]]> Ep. 72 - Have you ever wondered what it would be like to have a huge impact on a small start up? This week Chris is joined by Brittney Bossow who does just that! Brittney has made a successful automation career for herself as the Chief Operating Officer for WHY Institute. Tune in to discover what her journey to starting a thriving career in automation looked like, what challenges she faced along the way and where she's at now.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=8385 Thu, 25 Mar 2021 07:00:00 -0500 2841 72 false Removing the Confusion from the Customer Journey feat. Greg Jenkins Removing the Confusion from the Customer Journey feat. Greg Jenkins Ep. 71 - In this week's episode Chris is joined by Greg Jenkins who is here to demystify how you can leverage the true power of Infusionsoft. Greg is the founder of Monkeypod Marketing, where he focuses on empowering entrepreneurs through online courses and educational resources. Tune in to their candid conversation about Infusionsoft and how to achieve success with it, despite the unfortunate monicker the marketplace has given it.

]]> Ep. 71 - In this week's episode Chris is joined by Greg Jenkins who is here to demystify how you can leverage the true power of Infusionsoft. Greg is the founder of Monkeypod Marketing, where he focuses on empowering entrepreneurs through online courses and educational resources. Tune in to their candid conversation about Infusionsoft and how to achieve success with it, despite the unfortunate monicker the marketplace has given it.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=8362 Thu, 18 Mar 2021 07:00:00 -0500 4389 71 false Digital Marketing vs. Marketing Automation: What’s the Difference? Digital Marketing vs. Marketing Automation: What’s the Difference? Ep. 70 - Have you ever searched online in an attempt to define the difference between digital marketing and marketing automation? If you have, you already know the search comes up short. In this episode Chris takes a leap to do what has not yet been done and draws a clear distinction between digital marketing and marketing automation. Lumping them into one doesn't serve the business owner or the marketing professional well and it's time to put an end to doing so.

]]> Ep. 70 - Have you ever searched online in an attempt to define the difference between digital marketing and marketing automation? If you have, you already know the search comes up short. In this episode Chris takes a leap to do what has not yet been done and draws a clear distinction between digital marketing and marketing automation. Lumping them into one doesn't serve the business owner or the marketing professional well and it's time to put an end to doing so.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=8305 Thu, 11 Mar 2021 07:00:00 -0600 2523 70 false A Simple Framework To Follow Up with Every Lead You Generate A Simple Framework To Follow Up with Every Lead You Generate Ep. 69 - Is your follow up strategy working for you? There is an art to creating a highly effective follow up and depending on your strategy it can supply you with either fortune or failure. Join Chris in this week's episode as he focuses on the Follow Up system of the Significant 6 and how you can properly approach it in your business for maximum efficiency and effectiveness.

]]> Ep. 69 - Is your follow up strategy working for you? There is an art to creating a highly effective follow up and depending on your strategy it can supply you with either fortune or failure. Join Chris in this week's episode as he focuses on the Follow Up system of the Significant 6 and how you can properly approach it in your business for maximum efficiency and effectiveness.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=8262 Thu, 04 Mar 2021 07:00:00 -0600 2067 69 false Avoid This Automation Trap at All Costs Avoid This Automation Trap at All Costs Ep. 68 - Have you ever found yourself "over automating" your business? In this episode Chris discusses a trap that you have more than likely fallen victim to as he himself has many times as well. He exposes both the trap and the cheese in hopes to help you avoid this pitfall in the future and continue to make the most out of your automations.

]]> Ep. 68 - Have you ever found yourself "over automating" your business? In this episode Chris discusses a trap that you have more than likely fallen victim to as he himself has many times as well. He exposes both the trap and the cheese in hopes to help you avoid this pitfall in the future and continue to make the most out of your automations.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=8253 Thu, 25 Feb 2021 07:00:00 -0600 2235 68 false It’s NOT About Technology It’s NOT About Technology Ep. 67 - Have you ever felt overwhelmed and stuck when trying to choose which new technology option is "the best"? This may surprise you, but you might just need to take a step back. Join Chris in this week's episode as he sets some expectations around technology from both the perspective of the one making technology recommendations, as well as from the person seeking them.

]]> Ep. 67 - Have you ever felt overwhelmed and stuck when trying to choose which new technology option is "the best"? This may surprise you, but you might just need to take a step back. Join Chris in this week's episode as he sets some expectations around technology from both the perspective of the one making technology recommendations, as well as from the person seeking them.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=8249 Thu, 18 Feb 2021 07:00:00 -0600 2150 67 false Building an Amazon Sales Funnel feat. Michael Begg Building an Amazon Sales Funnel feat. Michael Begg Ep. 66 - In this week's episode, Chris is joined by Michael Begg. Mike is an entrepreneur and expert in eCommerce, digital marketing and operational nearshoring. In this interview they'll be diving deep on the subject of Amazon Sales Funnels. Mike is providing insight on the data and analytics that are provided by Amazon as well as how you can strategically approach that for your own business success.

]]> Ep. 66 - In this week's episode, Chris is joined by Michael Begg. Mike is an entrepreneur and expert in eCommerce, digital marketing and operational nearshoring. In this interview they'll be diving deep on the subject of Amazon Sales Funnels. Mike is providing insight on the data and analytics that are provided by Amazon as well as how you can strategically approach that for your own business success.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=8235 Thu, 11 Feb 2021 07:00:00 -0600 2765 66 false Automation and Storytelling feat. Rob Drummond Automation and Storytelling feat. Rob Drummond Ep. 65 - Join Chris in this week's episode as he speaks with a special guest and member of the Automation Bridge Community, Rob Drummond. Rob is the founder of Story Copywriters where he focuses on leveraging the art of storytelling in your marketing. Tune in to hear Rob's story about the non-traditional path he took and how he eventually "stumbled" onto copywriting.

]]> Ep. 65 - Join Chris in this week's episode as he speaks with a special guest and member of the Automation Bridge Community, Rob Drummond. Rob is the founder of Story Copywriters where he focuses on leveraging the art of storytelling in your marketing. Tune in to hear Rob's story about the non-traditional path he took and how he eventually "stumbled" onto copywriting.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=8223 Thu, 04 Feb 2021 07:00:00 -0600 2542 65 false Achieving a Nomad Lifestyle with Automation feat. Jovana Vujnic Achieving a Nomad Lifestyle with Automation feat. Jovana Vujnic Ep. 64 - In this week’s episode Chris is joined by his special guest Jovana Vujnic. Jovana was one of the first ever enrolled in Chris' Mentorship Program and since has found great success in the automation world. Tune in to hear her pathway to transformation from mentee to starting her own marketing automation agency, ultimately allowing her to scale her business while traveling the world.

]]> Ep. 64 - In this week’s episode Chris is joined by his special guest Jovana Vujnic. Jovana was one of the first ever enrolled in Chris' Mentorship Program and since has found great success in the automation world. Tune in to hear her pathway to transformation from mentee to starting her own marketing automation agency, ultimately allowing her to scale her business while traveling the world.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=8212 Thu, 28 Jan 2021 07:00:00 -0600 4129 64 false Growth Levers Growth Levers Ep. 63 - Do you ever question why some people experience growth in their business at a large scale and others seem to continually struggle? The game of growth is an ongoing balance of strategy and effort. In this episode, Chris will be diving deep into this subject in hopes to prepare your mind and inform your approach about how to achieve continual, rapid growth.

]]> Ep. 63 - Do you ever question why some people experience growth in their business at a large scale and others seem to continually struggle? The game of growth is an ongoing balance of strategy and effort. In this episode, Chris will be diving deep into this subject in hopes to prepare your mind and inform your approach about how to achieve continual, rapid growth.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=8204 Thu, 21 Jan 2021 07:00:00 -0600 2658 63 false Achieving Hockey Stick Growth with Kronda Adair Achieving Hockey Stick Growth with Kronda Adair Ep. 62 - Join Chris in this week's special episode where he speaks with Kronda Adair, an alumni of his Mentorship Program, about success by way of mentorship.  Discover when and how Kronda found exponential growth in her business as she details her journey before and throughout the program.

]]> Ep. 62 - Join Chris in this week's special episode where he speaks with Kronda Adair, an alumni of his Mentorship Program, about success by way of mentorship.  Discover when and how Kronda found exponential growth in her business as she details her journey before and throughout the program.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=8149 Thu, 14 Jan 2021 07:00:00 -0600 3137 62 false What’s Coming in 2021 What’s Coming in 2021 Ep. 61 - As we embark on a new year it's highly important to make sure your vision is clear and your targets are clearly identified. In this episode, Chris provides insight on what the focus and vision is for Automation Bridge this year as well as insight on what to expect from this podcast going forward.

]]> Ep. 61 - As we embark on a new year it's highly important to make sure your vision is clear and your targets are clearly identified. In this episode, Chris provides insight on what the focus and vision is for Automation Bridge this year as well as insight on what to expect from this podcast going forward.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=8140 Thu, 07 Jan 2021 07:23:32 -0600 2199 61 false Fear of Focused Efforts (Good-bye 2020) Fear of Focused Efforts (Good-bye 2020) Ep. 60 - Do you find yourself struggling to really focus down in your business? If so, you're not alone. It can be difficult to stick with one thing long enough to fully see it through to true success or failure. In this episode, Chris will be discussing focus and what makes people so fearful to focus down on one idea, one market, one niche, one avatar. Additionally, Chris bids a farewell to a year that has had it's fair share of ups and downs for all of us.

]]> Ep. 60 - Do you find yourself struggling to really focus down in your business? If so, you're not alone. It can be difficult to stick with one thing long enough to fully see it through to true success or failure. In this episode, Chris will be discussing focus and what makes people so fearful to focus down on one idea, one market, one niche, one avatar. Additionally, Chris bids a farewell to a year that has had it's fair share of ups and downs for all of us.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=8105 Thu, 31 Dec 2020 07:00:00 -0600 1908 60 false Choosing Checkout Software Choosing Checkout Software Ep. 59 - How do you know you're selecting the right checkout software for your business? For instance... Do you need a single page checkout or a full shopping cart? With a variety of options to consider it can be difficult to navigate in the beginning. Join Chris in this episode as he addresses this confusion that has been rising as the market floods with new first time digital marketing efforts.

]]> Ep. 59 - How do you know you're selecting the right checkout software for your business? For instance... Do you need a single page checkout or a full shopping cart? With a variety of options to consider it can be difficult to navigate in the beginning. Join Chris in this episode as he addresses this confusion that has been rising as the market floods with new first time digital marketing efforts.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=8097 Thu, 24 Dec 2020 07:00:00 -0600 1839 59 false The Importance of Delivery The Importance of Delivery Ep. 58 - Are you putting as much effort into your delivery process as you are to your marketing and sales? Allowing the customer journey to end at the sale is an all too common mistake. In this episode Chris dives deep into one of the most undervalued systems of the Significant 6 and shares some insight on how adding focus to the customers post purchase experience can actually increase your sales.

]]> Ep. 58 - Are you putting as much effort into your delivery process as you are to your marketing and sales? Allowing the customer journey to end at the sale is an all too common mistake. In this episode Chris dives deep into one of the most undervalued systems of the Significant 6 and shares some insight on how adding focus to the customers post purchase experience can actually increase your sales.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=8088 Thu, 17 Dec 2020 07:00:00 -0600 1753 58 false How to Use FREE in Your Marketing How to Use FREE in Your Marketing Ep. 57 - Do you ever wonder if you could be getting more out of your free offer? Free can be very powerful leveraged correctly, but the opposite can be true as well. It can be permanently damaging to your business if it's not implemented properly. In this week's episode, Chris will discuss an all too common mistake made by many when marketing their business online using free resources as well as how to correctly use free to your advantage.

]]> Ep. 57 - Do you ever wonder if you could be getting more out of your free offer? Free can be very powerful leveraged correctly, but the opposite can be true as well. It can be permanently damaging to your business if it's not implemented properly. In this week's episode, Chris will discuss an all too common mistake made by many when marketing their business online using free resources as well as how to correctly use free to your advantage.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=8076 Thu, 10 Dec 2020 07:00:00 -0600 2267 57 false Eliminating Consideration Creep Eliminating Consideration Creep Ep. 56 - Have you ever heard of consideration creep? If you have then you know that it can be frustrating yet simultaneously exciting. Even if you haven't heard of it yet, it's likely something you have unknowingly experienced as an automation builder. Tune into this week's episode as Chris explains what consideration creep is and how you can greatly minimize your time spent on it with some powerful pointers from the professor of automation himself.

]]> Ep. 56 - Have you ever heard of consideration creep? If you have then you know that it can be frustrating yet simultaneously exciting. Even if you haven't heard of it yet, it's likely something you have unknowingly experienced as an automation builder. Tune into this week's episode as Chris explains what consideration creep is and how you can greatly minimize your time spent on it with some powerful pointers from the professor of automation himself.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=8070 Thu, 03 Dec 2020 07:00:00 -0600 2704 56 false What I’m Thankful For What I’m Thankful For Ep. 55 - After a doozy of a year, Chris takes a step back to slow down and recalibrate his mind and heart on what he's thankful for this year. Even with 2020 being a year where we found ourselves bracing for the unknown, we can still find so much to be grateful for. Tune in to this week's episode to hear Chris' perspective on things to be thankful for today and moving forward.

]]> Ep. 55 - After a doozy of a year, Chris takes a step back to slow down and recalibrate his mind and heart on what he's thankful for this year. Even with 2020 being a year where we found ourselves bracing for the unknown, we can still find so much to be grateful for. Tune in to this week's episode to hear Chris' perspective on things to be thankful for today and moving forward.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=8009 Thu, 26 Nov 2020 07:00:00 -0600 3135 55 false Creating a Profitable Web Presence Creating a Profitable Web Presence Ep. 54 - With social media marketing at an all time high many believe that the necessity for a web presence has become obsolete, but that's simply not true. In fact, strategic building of a website can help your reach profitability exceptionally fast. However, you have to build a website that does more for your business than just look good. Join Chris in this episode as he sets the record straight on the ever growing confusion of how to create a web presence that is a profitable one.

]]> Ep. 54 - With social media marketing at an all time high many believe that the necessity for a web presence has become obsolete, but that's simply not true. In fact, strategic building of a website can help your reach profitability exceptionally fast. However, you have to build a website that does more for your business than just look good. Join Chris in this episode as he sets the record straight on the ever growing confusion of how to create a web presence that is a profitable one.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=7977 Thu, 19 Nov 2020 07:00:00 -0600 2676 54 false 3 Simple Automations for Service Based Businesses 3 Simple Automations for Service Based Businesses Ep. 53 - Do you, as a service based business, feel you're following up with 100% of your leads 100% of the time? If not, you should be. Often times you just need to put in place more consistency to fill this gap. In this episode, Chris will discuss a few simple automations that service based businesses need to start implementing immediately in order to stop missing out on leads and potential business.

]]> Ep. 53 - Do you, as a service based business, feel you're following up with 100% of your leads 100% of the time? If not, you should be. Often times you just need to put in place more consistency to fill this gap. In this episode, Chris will discuss a few simple automations that service based businesses need to start implementing immediately in order to stop missing out on leads and potential business.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=7954 Thu, 12 Nov 2020 08:00:00 -0600 2618 53 false The Case for Conditional Content The Case for Conditional Content Ep. 52 - Have you been struggling while seeking for a way to strengthen your messaging, personalize your customers experience and separate your business from the rest? Exploring conditional content at a deeper level may be the answer you've been searching for. In this episode Chris takes a two-fold approach to explain not only how to utilize conditional content in your business, but also where to use it for the most profitable results possible.

]]> Ep. 52 - Have you been struggling while seeking for a way to strengthen your messaging, personalize your customers experience and separate your business from the rest? Exploring conditional content at a deeper level may be the answer you've been searching for. In this episode Chris takes a two-fold approach to explain not only how to utilize conditional content in your business, but also where to use it for the most profitable results possible.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=7951 Thu, 05 Nov 2020 07:00:29 -0600 2808 52 false Automation Gone Wrong: Even the Best Mess Up Automation Gone Wrong: Even the Best Mess Up Ep. 51 - Have you ever heard or believed that once you become a master at automation your execution will be flawless? Unfortunately, that's not exactly true. Join Chris in this weeks episode as he takes a humble approach to share some tales of his own automation mistakes in an effort to not only help you from making these same mistakes, but also to let you know... even the best mess up.

]]> Ep. 51 - Have you ever heard or believed that once you become a master at automation your execution will be flawless? Unfortunately, that's not exactly true. Join Chris in this weeks episode as he takes a humble approach to share some tales of his own automation mistakes in an effort to not only help you from making these same mistakes, but also to let you know... even the best mess up.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=7949 Thu, 29 Oct 2020 07:00:36 -0500 2612 51 false The Monolithic Marketer The Monolithic Marketer Ep. 50 - Do you find yourself following other businesses lead when it comes to advertising, marketing, sales and strategy in general but you're not getting the same results they proclaimed? What's best for one business may not always be what's best for your unique and individual business. Join Chris in this episode, as he discusses giving yourself permission to be different instead of emulating what everyone else is doing.

]]> Ep. 50 - Do you find yourself following other businesses lead when it comes to advertising, marketing, sales and strategy in general but you're not getting the same results they proclaimed? What's best for one business may not always be what's best for your unique and individual business. Join Chris in this episode, as he discusses giving yourself permission to be different instead of emulating what everyone else is doing.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=7943 Thu, 22 Oct 2020 07:00:00 -0500 2839 50 false How to Automate with Purpose How to Automate with Purpose Ep. 49 - Do you feel like you're automating is truly working for you? A lot of times marketing professionals learn the art of automation from a tactical perspective only. In today's episode Chris explains how to ensure that what your automating is producing results. That you're automation has purpose to its performance.

]]> Ep. 49 - Do you feel like you're automating is truly working for you? A lot of times marketing professionals learn the art of automation from a tactical perspective only. In today's episode Chris explains how to ensure that what your automating is producing results. That you're automation has purpose to its performance.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=7931 Thu, 15 Oct 2020 08:17:48 -0500 2621 49 false How to Simplify Your Automations How to Simplify Your Automations Ep. 48 - Are you guilty of overcomplicating your automations? It can be an easy thing to do when there are so many open ends and possibilities. Furthermore, your approach to automations is equally imperative as the automations themselves. Tune into this weeks episode where Chris will go over a few guiding principles that will allow you to keep your approach to automations simple, successful and scalable.

]]> Ep. 48 - Are you guilty of overcomplicating your automations? It can be an easy thing to do when there are so many open ends and possibilities. Furthermore, your approach to automations is equally imperative as the automations themselves. Tune into this weeks episode where Chris will go over a few guiding principles that will allow you to keep your approach to automations simple, successful and scalable.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=7869 Thu, 08 Oct 2020 07:00:00 -0500 2562 48 false The Sexy and Not-So-Sexy Side of Success with Automation The Sexy and Not-So-Sexy Side of Success with Automation Ep. 47 - When it comes to building automated workflows, as a marketing professional all of the arrows, colorful boxes and tags are exciting. However, that's really only the beginning. In this episode, Chris will dive into how there is much more involved with being successful at automation marketing than what meets the eye.

]]> Ep. 47 - When it comes to building automated workflows, as a marketing professional all of the arrows, colorful boxes and tags are exciting. However, that's really only the beginning. In this episode, Chris will dive into how there is much more involved with being successful at automation marketing than what meets the eye.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=7862 Thu, 01 Oct 2020 07:00:00 -0500 2202 47 false 3 Automation Building Commandments (ABCs) 3 Automation Building Commandments (ABCs) Ep. 46 - Building automations isn't easy. To be successful as a marketing automation professional you have to acknowledge the reasons building automations are difficult and be able to master them consistently. Join Chris in this episode as he first helps you understand why building automations can be so burdensome followed by how to begin overcoming those difficulties with the 3 Automation Building Commandments (ABCs). Most importantly, you will hear about a unique opportunity to catapult your career to the top in the automated marketing space.

]]> Ep. 46 - Building automations isn't easy. To be successful as a marketing automation professional you have to acknowledge the reasons building automations are difficult and be able to master them consistently. Join Chris in this episode as he first helps you understand why building automations can be so burdensome followed by how to begin overcoming those difficulties with the 3 Automation Building Commandments (ABCs). Most importantly, you will hear about a unique opportunity to catapult your career to the top in the automated marketing space.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=7843 Thu, 24 Sep 2020 07:00:00 -0500 2395 46 false Beware of Bypassing Process Beware of Bypassing Process Ep. 45 - Process is everything, but it requires discipline. Skipping any step in a process you have defined can introduce detrimental variables to your business. In this episode, Chris goes over a simple strategy and solution to ensure success in your processes while simultaneously avoiding error and inefficiency.

]]> Ep. 45 - Process is everything, but it requires discipline. Skipping any step in a process you have defined can introduce detrimental variables to your business. In this episode, Chris goes over a simple strategy and solution to ensure success in your processes while simultaneously avoiding error and inefficiency.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=7833 Thu, 17 Sep 2020 07:00:00 -0500 2627 45 false How to NOT Follow the Leader How to NOT Follow the Leader Ep. 44 - It can be so easy to follow the influencers, mimicking the strategies and tools they use, but is that really what's best for you and your business? Join Chris, as he goes over his personal strategy and experiences to explain how to NOT follow the leader. After listening to this episode, you'll walk away with the knowledge to know when to break free from the most popular tools and instead use the most effective tools for your business.

]]> Ep. 44 - It can be so easy to follow the influencers, mimicking the strategies and tools they use, but is that really what's best for you and your business? Join Chris, as he goes over his personal strategy and experiences to explain how to NOT follow the leader. After listening to this episode, you'll walk away with the knowledge to know when to break free from the most popular tools and instead use the most effective tools for your business.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=7821 Thu, 10 Sep 2020 07:00:00 -0500 2241 44 false Contextual Call to Actions Contextual Call to Actions Ep. 43 - Are you using Call to Actions but feeling they aren't getting the results you'd like for yourself and your clients? Context matters in today's world more than ever, but it's particularly paramount when it comes to your conversions. Join Chris in this episode as he goes over the importance of contextual CTAs and how to use them in your marketing and sales for the highest conversion rates.

]]> Ep. 43 - Are you using Call to Actions but feeling they aren't getting the results you'd like for yourself and your clients? Context matters in today's world more than ever, but it's particularly paramount when it comes to your conversions. Join Chris in this episode as he goes over the importance of contextual CTAs and how to use them in your marketing and sales for the highest conversion rates.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=7801 Thu, 03 Sep 2020 07:00:00 -0500 2302 43 false Pre-Populate Please Pre-Populate Please Ep. 42 - This weeks episode dives into how you can eliminate human error with pre-population and simultaneously reap the profitable benefits of a personalized marketing experience. Chris will share his expertise on what may be the missing step in taking your business from novice to powerfully personalized.

]]> Ep. 42 - This weeks episode dives into how you can eliminate human error with pre-population and simultaneously reap the profitable benefits of a personalized marketing experience. Chris will share his expertise on what may be the missing step in taking your business from novice to powerfully personalized.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=7725 Thu, 27 Aug 2020 07:00:00 -0500 2241 42 false Stop Doing That! Stop Doing That! Ep. 41 - Have you ever been guilty of the “Sin of Systems”? Once committed it leads to an immense amount of confusion in your business. Tune into this weeks episode, where Chris explains what it is and breaks down the real solution to effectively handle your marketing and technology needs without blindly giving your business responsibilities away to total strangers.

]]> Ep. 41 - Have you ever been guilty of the “Sin of Systems”? Once committed it leads to an immense amount of confusion in your business. Tune into this weeks episode, where Chris explains what it is and breaks down the real solution to effectively handle your marketing and technology needs without blindly giving your business responsibilities away to total strangers.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=7723 Thu, 20 Aug 2020 07:00:00 -0500 2348 41 false Taming Your Focus for Faster Success Taming Your Focus for Faster Success Ep. 40 - The idiom, "Don't put your cart before the horse" is more relevant to building your online business' presence than you may think. Chris explains the 3 Building Blocks of Success (featured in his Masterclass) and by the end of this episode you will understand what you should be focusing on at each level of business to prevent your cart from tripping your horse.

]]> Ep. 40 - The idiom, "Don't put your cart before the horse" is more relevant to building your online business' presence than you may think. Chris explains the 3 Building Blocks of Success (featured in his Masterclass) and by the end of this episode you will understand what you should be focusing on at each level of business to prevent your cart from tripping your horse.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=7722 Thu, 13 Aug 2020 07:00:00 -0500 2825 40 false You Are Good Enough You Are Good Enough Ep. 39 - Have you ever battled the "little thoughts" that tend to pop up in your head telling you that you're not enough? If so, you are not alone. In this episode Chris will cover 3 key areas that are necessary for digital marketers to be able to push through the self-doubt and defeat imposter syndrome, time and time again.

]]> Ep. 39 - Have you ever battled the "little thoughts" that tend to pop up in your head telling you that you're not enough? If so, you are not alone. In this episode Chris will cover 3 key areas that are necessary for digital marketers to be able to push through the self-doubt and defeat imposter syndrome, time and time again.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=7721 Thu, 06 Aug 2020 07:00:00 -0500 2357 39 false Doing Data Right Doing Data Right Ep. 38 - You’ll hear from Chris on how to accumulate data, store it and most importantly how to visualize it for the biggest return possible. This will answer all of your questions about how to get started capturing data, what to avoid in the process and what prevents most people from maximizing the (often underestimated) benefits of data collection.

]]> Ep. 38 - You’ll hear from Chris on how to accumulate data, store it and most importantly how to visualize it for the biggest return possible. This will answer all of your questions about how to get started capturing data, what to avoid in the process and what prevents most people from maximizing the (often underestimated) benefits of data collection.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=7676 Thu, 30 Jul 2020 07:00:00 -0500 2362 38 false Automating Your Productivity Automating Your Productivity Ep. 37 - In this episode, Chris discusses how to scale your productivity with technology. With the main focus being increasing your efficiency, you’ll learn about some of the tools Chris uses personally for maximum productivity.

]]> Ep. 37 - In this episode, Chris discusses how to scale your productivity with technology. With the main focus being increasing your efficiency, you’ll learn about some of the tools Chris uses personally for maximum productivity.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=7663 Thu, 23 Jul 2020 07:00:00 -0500 2319 37 false Finding Success WITHOUT Automation Finding Success WITHOUT Automation Ep. 36 - At the risk of sounding a bit hypocritical, in this episode, Chris discusses about how to find success without automation. In doing so, he establishes a strong case for automation for all businesses and reveals some of the hurdles of those who find success without it if they choose to continue to operate as such.

]]> Ep. 36 - At the risk of sounding a bit hypocritical, in this episode, Chris discusses about how to find success without automation. In doing so, he establishes a strong case for automation for all businesses and reveals some of the hurdles of those who find success without it if they choose to continue to operate as such.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=7648 Thu, 16 Jul 2020 07:00:00 -0500 2086 36 false Multi-Channel Engagement Multi-Channel Engagement Ep. 35 - In this episode, Chris reveals how to increase your engagement by way of leveraging multiple channels in your marketing. You’ll learn the single key to producing consistent results and what technology is required to do so.

]]> Ep. 35 - In this episode, Chris reveals how to increase your engagement by way of leveraging multiple channels in your marketing. You’ll learn the single key to producing consistent results and what technology is required to do so.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=7647 Thu, 09 Jul 2020 07:00:09 -0500 2276 35 false How to Achieve Behavioral Based Marketing How to Achieve Behavioral Based Marketing Ep. 34 - In this episode, Chris talks about Behavioral Based Marketing and how to use it to your advantage. Tune in as he uncovers three guidelines to keep you from sending broad, ineffective messaging.

]]> Ep. 34 - In this episode, Chris talks about Behavioral Based Marketing and how to use it to your advantage. Tune in as he uncovers three guidelines to keep you from sending broad, ineffective messaging.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=7635 Thu, 02 Jul 2020 07:00:00 -0500 2036 34 false When Building Automations Always Ask This Question When Building Automations Always Ask This Question Ep. 33 - This episode Chris talks through his approach to building the Automated Customer Journey. Discover how one question can help you build stronger automations that will create a dynamic, personalized customer experience.

]]> Ep. 33 - This episode Chris talks through his approach to building the Automated Customer Journey. Discover how one question can help you build stronger automations that will create a dynamic, personalized customer experience.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=7634 Thu, 25 Jun 2020 07:00:00 -0500 2013 33 false Reflections on a Year of Full-Time Entrepreneurship Reflections on a Year of Full-Time Entrepreneurship Ep. 32 - Join us as Chris celebrates his one year Business Birthday for Automation Bridge! In this episode Chris reflects on the 12 lessons learned throughout his professional career that have made him into the subject matter expert and influencer he is today.

Not claiming to have figured it all out or have been perfect by any means, but he has mastered the art of bouncing back from unfortunate situations and circumstances. Hopefully, after listening, you will be able to embody the same approach in your life.

]]> Ep. 32 - Join us as Chris celebrates his one year Business Birthday for Automation Bridge! In this episode Chris reflects on the 12 lessons learned throughout his professional career that have made him into the subject matter expert and influencer he is today.

Not claiming to have figured it all out or have been perfect by any means, but he has mastered the art of bouncing back from unfortunate situations and circumstances. Hopefully, after listening, you will be able to embody the same approach in your life.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=7625 Thu, 18 Jun 2020 05:52:33 -0500 3383 32 false This Matters More Than Marketing This Matters More Than Marketing Ep. 31 - This episode Chris addresses a topic that is plaguing the nation right now. It has been sparked by a sequence of inhumane acts taking towards black lives that have been taking place for years. It's a sensitive (and uncomfortable) topic, but deserves your attention and understanding.

]]> Ep. 31 - This episode Chris addresses a topic that is plaguing the nation right now. It has been sparked by a sequence of inhumane acts taking towards black lives that have been taking place for years. It's a sensitive (and uncomfortable) topic, but deserves your attention and understanding.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=7590 Thu, 11 Jun 2020 05:47:57 -0500 1964 31 false Single Quality of a Great Automation Service Provider™ Single Quality of a Great Automation Service Provider™ Ep. 30 - This episode Chris discusses the single quality that separates the good automation service providers from the great. It's a subtle difference in approach, and response, that will help you determine who is the real deal and who isn't.

]]> Ep. 30 - This episode Chris discusses the single quality that separates the good automation service providers from the great. It's a subtle difference in approach, and response, that will help you determine who is the real deal and who isn't.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=7588 Thu, 04 Jun 2020 06:49:07 -0500 1918 30 false What is an Automation Service Provider™ What is an Automation Service Provider™ Ep. 29 - This episode introduces a new term for the digital marketing space to add a bit of separation between those who offer marketing services and those who offer automated marketing services. There is a difference and it is important to distinguish that difference as the small business landscape is creating an incredible opportunity for such professionals.

]]> Ep. 29 - This episode introduces a new term for the digital marketing space to add a bit of separation between those who offer marketing services and those who offer automated marketing services. There is a difference and it is important to distinguish that difference as the small business landscape is creating an incredible opportunity for such professionals.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=7575 Thu, 28 May 2020 06:03:47 -0500 2235 29 false What it Takes to Build an Automated Marketing System What it Takes to Build an Automated Marketing System Ep. 28 - This episode reveals the true process in building automated systems for your business. There is a lot of lure around the idea of having one and people are mesmerized by the results it can produce. But you need to understand the journey to get there.

]]> Ep. 28 - This episode reveals the true process in building automated systems for your business. There is a lot of lure around the idea of having one and people are mesmerized by the results it can produce. But you need to understand the journey to get there.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=7563 Thu, 21 May 2020 05:43:40 -0500 1851 28 false The Skill of Assessing Technology The Skill of Assessing Technology Ep. 27 - This episode Chris makes the claim that all marketers are not fit to make software recommendations for your business. Understanding this will save you tons of time, money, and frustration from putting the wrong tools in place for your business.

]]> Ep. 27 - This episode Chris makes the claim that all marketers are not fit to make software recommendations for your business. Understanding this will save you tons of time, money, and frustration from putting the wrong tools in place for your business.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=7561 Thu, 14 May 2020 06:23:00 -0500 2159 27 false Making Everything Easier with Naming Conventions Making Everything Easier with Naming Conventions Ep. 26 - This episode covers the power and importance of naming conventions. This is an area in online marketing that often gets overlooked but is so valuable. Chris provides an easy-to-use framework to help you get started.

]]> Ep. 26 - This episode covers the power and importance of naming conventions. This is an area in online marketing that often gets overlooked but is so valuable. Chris provides an easy-to-use framework to help you get started.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=7558 Thu, 07 May 2020 06:44:59 -0500 2143 26 false The Creator’s Curse The Creator’s Curse Ep. 25 - This episode Chris covers what every entrepreneur starting a business in this digital era faces. The means of easily creating more digital assets before fully exposing what has already been created. He calls it the Creator's Curse and outlines how to cure yourself from this detrimental way of operating.

]]> Ep. 25 - This episode Chris covers what every entrepreneur starting a business in this digital era faces. The means of easily creating more digital assets before fully exposing what has already been created. He calls it the Creator's Curse and outlines how to cure yourself from this detrimental way of operating.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=7544 Thu, 30 Apr 2020 06:29:54 -0500 2111 25 false Email Performance Metrics Email Performance Metrics Ep. 24 - This episode covers identifying the performance metrics of email marketing. Many people look for what a good open rate is or how much they can expect to generate from email. Although it is all subjective to your business goals, Chris shares the benchmark metrics and performance he has witnessed over the years of marketing at a high level.

]]> Ep. 24 - This episode covers identifying the performance metrics of email marketing. Many people look for what a good open rate is or how much they can expect to generate from email. Although it is all subjective to your business goals, Chris shares the benchmark metrics and performance he has witnessed over the years of marketing at a high level.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=7526 Thu, 23 Apr 2020 06:03:00 -0500 2030 24 false The Role of Email in Your Marketing The Role of Email in Your Marketing Ep. 23 - This episode we will cover what the role of email should play in your marketing. Email marketing is a term frequently used as a finish line for marketing online…but it's far from that. Find out why most people's approach to email is wrong and what to do to ensure you don't make the same mistake.

]]> Ep. 23 - This episode we will cover what the role of email should play in your marketing. Email marketing is a term frequently used as a finish line for marketing online…but it's far from that. Find out why most people's approach to email is wrong and what to do to ensure you don't make the same mistake.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=7513 Thu, 16 Apr 2020 06:24:00 -0500 1933 23 false “Addict Marketing”. Just Say ‘No’ “Addict Marketing”. Just Say ‘No’ Ep. 22 - This episode discusses a topic that may be a bit jarring for some…it's called "Addict Marketing". It's what happens when all you do is look for the quick fix and focus solely on tactics to generate money right now. It's a deadly game to play with your business and Chris explains why and how to overcome it.

]]> Ep. 22 - This episode discusses a topic that may be a bit jarring for some…it's called "Addict Marketing". It's what happens when all you do is look for the quick fix and focus solely on tactics to generate money right now. It's a deadly game to play with your business and Chris explains why and how to overcome it.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=7502 Thu, 09 Apr 2020 06:01:00 -0500 2013 22 false The Key to Successful Business Automation The Key to Successful Business Automation Ep. 21 - This episode covers the key to successful business automation. Not just marketing automation, but fully automating as many operations in your business as possible. The process is the same and that process is outlined for you.

]]> Ep. 21 - This episode covers the key to successful business automation. Not just marketing automation, but fully automating as many operations in your business as possible. The process is the same and that process is outlined for you.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=7476 Thu, 02 Apr 2020 05:42:00 -0500 1960 21 false Our Leadership Response to COVID-19 Our Leadership Response to COVID-19 Ep. 20 - Join us and listen to a heartfelt acknowledgement and word of encouragement from Chris as he speaks to the pandemic we are facing worldwide. Everyone is being impacted by the coronavirus and there is a need for strong leadership to help us all navigate these new waters.

In this episode Chris offers his thanks, prayers, and outlines some upcoming initiatives we are working on here at Automation Bridge to equip your business to make it through these tough times.

]]> Ep. 20 - Join us and listen to a heartfelt acknowledgement and word of encouragement from Chris as he speaks to the pandemic we are facing worldwide. Everyone is being impacted by the coronavirus and there is a need for strong leadership to help us all navigate these new waters.

In this episode Chris offers his thanks, prayers, and outlines some upcoming initiatives we are working on here at Automation Bridge to equip your business to make it through these tough times.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=7496 Thu, 26 Mar 2020 04:53:46 -0500 2134 20 false Stop Executing and Do This Instead Stop Executing and Do This Instead Ep. 19 - This episodes shines light on one of the biggest mistakes entrepreneurs continually make in this "just ship it" era. That is…not taking the time to properly plan. Resulting in them going for the fast growth, quick cash injection, and big funding raised from quick execution with minimal planning. But there's in inevitable event awaiting those who operate like that and you'll find out in this episode.

]]> Ep. 19 - This episodes shines light on one of the biggest mistakes entrepreneurs continually make in this "just ship it" era. That is…not taking the time to properly plan. Resulting in them going for the fast growth, quick cash injection, and big funding raised from quick execution with minimal planning. But there's in inevitable event awaiting those who operate like that and you'll find out in this episode.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=7475 Thu, 19 Mar 2020 05:39:35 -0500 1957 19 false Babysitting Automations Babysitting Automations Ep. 18 - Join Chris as he discusses something that may seem a bit eccentric. That is the process of "babysitting" your automations. What does that mean and why should you do it? Listen and learn why every automated process requires a babysitter.

]]> Ep. 18 - Join Chris as he discusses something that may seem a bit eccentric. That is the process of "babysitting" your automations. What does that mean and why should you do it? Listen and learn why every automated process requires a babysitter.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=7468 Thu, 12 Mar 2020 10:31:50 -0500 1915 18 false How to Break Free from “Platform Imprisonment” How to Break Free from “Platform Imprisonment” Ep. 17 - This episode will cover how most entrepreneurs are enslaved by the tools they use and don't even realize it. If a particular tool stopped working or shut down, so would your business. Learn how to break free.

]]> Ep. 17 - This episode will cover how most entrepreneurs are enslaved by the tools they use and don't even realize it. If a particular tool stopped working or shut down, so would your business. Learn how to break free.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=7461 Thu, 05 Mar 2020 07:29:23 -0600 2006 17 false Sales vs Marketing Automation. Which Is More Important? Sales vs Marketing Automation. Which Is More Important? Ep. 16 - This episode describes the difference between sales and marketing automation. Too often are they lumped together as being the same when in fact they are very different in both nature and execution. You'll learn which one is most important for your business.

]]> Ep. 16 - This episode describes the difference between sales and marketing automation. Too often are they lumped together as being the same when in fact they are very different in both nature and execution. You'll learn which one is most important for your business.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=7457 Thu, 27 Feb 2020 07:24:03 -0600 2186 16 false Why Marketing is So Exhausting and Exhilarating Why Marketing is So Exhausting and Exhilarating Ep. 15 - This episode covers the emotional rollercoaster of marketing. Any real marketer knows the exhaustion and elation they feel after a successful launch, or just successful marketing in general. Why is that? Where does that feeling come from?

You'll learn why and much more as Chris details what exactly goes into effective marketing that makes it both exhilarating and exhausting.

]]> Ep. 15 - This episode covers the emotional rollercoaster of marketing. Any real marketer knows the exhaustion and elation they feel after a successful launch, or just successful marketing in general. Why is that? Where does that feeling come from?

You'll learn why and much more as Chris details what exactly goes into effective marketing that makes it both exhilarating and exhausting.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=7455 Thu, 20 Feb 2020 07:10:21 -0600 2172 15 false How to Deal with “Automation Guilt” How to Deal with “Automation Guilt” Ep. 14 - This episode covers a topic that may be reserved for the more advanced marketers, however, if you continue to execute correctly and grow in your career as a marketing automation specialists you will experience it.

It's called "Automation Guilt"... a term Chris created and will talk through what it is, how it occurs, and what to do when you have it.

]]> Ep. 14 - This episode covers a topic that may be reserved for the more advanced marketers, however, if you continue to execute correctly and grow in your career as a marketing automation specialists you will experience it.

It's called "Automation Guilt"... a term Chris created and will talk through what it is, how it occurs, and what to do when you have it.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=7453 Thu, 13 Feb 2020 07:23:52 -0600 1869 14 false Marketing Software Companies Do Not Equal Marketing Marketing Software Companies Do Not Equal Marketing Ep. 13 - This episode Chris serves as the referee between marketers and marketing companies. He is blowing the whistle and calling a timeout so that both parties can realign and reassess their approach.

This episode will cover why a company that sells marketing software of any kind should not be relied on to teach its users marketing. Also, why marketers shouldn't expect them to.

]]> Ep. 13 - This episode Chris serves as the referee between marketers and marketing companies. He is blowing the whistle and calling a timeout so that both parties can realign and reassess their approach.

This episode will cover why a company that sells marketing software of any kind should not be relied on to teach its users marketing. Also, why marketers shouldn't expect them to.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=7450 Thu, 06 Feb 2020 07:44:34 -0600 2044 13 false What is a CRM and Do You Need One? What is a CRM and Do You Need One? Ep. 12 - A CRM has been a long time tool of the salesperson. However, often times marketers find themselves wondering if they need one. In this episode I will define what a CRM is, help you identify if you need one, and what type of CRM should you be using in your business.

]]> Ep. 12 - A CRM has been a long time tool of the salesperson. However, often times marketers find themselves wondering if they need one. In this episode I will define what a CRM is, help you identify if you need one, and what type of CRM should you be using in your business.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=7447 Thu, 30 Jan 2020 08:25:08 -0600 2153 12 false State of Landing Pages State of Landing Pages Ep. 11 - This episode I discuss what is going on with landing page software. Within the last 5 years the landscape seems to have taken quite a downward turn. Some of the main players have become stagnant and others have emerged, but not without complications. For the small business owner looking to easily start leveraging landing pages it is more difficult than it appears.

But I also have a solution I think will be the trend going forward for savvy marketers.

]]> Ep. 11 - This episode I discuss what is going on with landing page software. Within the last 5 years the landscape seems to have taken quite a downward turn. Some of the main players have become stagnant and others have emerged, but not without complications. For the small business owner looking to easily start leveraging landing pages it is more difficult than it appears.

But I also have a solution I think will be the trend going forward for savvy marketers.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=7446 Thu, 23 Jan 2020 07:16:30 -0600 2261 11 false What is a Marketing Layer? What is a Marketing Layer? Ep. 10 - In this episode you'll learn an approach that I have always taken in marketing but haven't always been aware. I'm big on automation insurance (documentation) and I want to discuss insurance for your marketing via what I call a "Marketing Layer".

It is the only way I recommend executing marketing on your website without having to include a web developer or disrupt your website maintenance or design.

]]> Ep. 10 - In this episode you'll learn an approach that I have always taken in marketing but haven't always been aware. I'm big on automation insurance (documentation) and I want to discuss insurance for your marketing via what I call a "Marketing Layer".

It is the only way I recommend executing marketing on your website without having to include a web developer or disrupt your website maintenance or design.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=7443 Thu, 16 Jan 2020 05:11:00 -0600 2015 10 false 3 Stages of Automating Your Income 3 Stages of Automating Your Income Ep. 9 - Do you know what the process of achieving automated income looks like? Many people don't yet they have high expectations of producing such income in their business. In this episode you will learn about the three stages involved with generating automated income.

Operating without the proper understanding of the stages can result in grave consequences in your business revenue. And, perhaps, may be the reason why you have been so frustrated with putting your business on autopilot. That frustration ends with this episode.

]]> Ep. 9 - Do you know what the process of achieving automated income looks like? Many people don't yet they have high expectations of producing such income in their business. In this episode you will learn about the three stages involved with generating automated income.

Operating without the proper understanding of the stages can result in grave consequences in your business revenue. And, perhaps, may be the reason why you have been so frustrated with putting your business on autopilot. That frustration ends with this episode.

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=7441 Thu, 09 Jan 2020 06:02:00 -0600 2068 9 false Target Practice Target Practice Ep. 8 - This episode you'll learn how to hit your target audience with specific messaging to get them to take action. I call it target practice, but it's also referred to as segmentation.

Discover the secret to segmentation and sending targeted messaging on a consistent basis. Executed correctly, overtime, and you can expect a high ROI from all of your marketing efforts

]]> Ep. 8 - This episode you'll learn how to hit your target audience with specific messaging to get them to take action. I call it target practice, but it's also referred to as segmentation.

Discover the secret to segmentation and sending targeted messaging on a consistent basis. Executed correctly, overtime, and you can expect a high ROI from all of your marketing efforts

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=7436 Thu, 02 Jan 2020 07:47:19 -0600 2453 8 false The Automation Ambulance The Automation Ambulance Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=7430 Thu, 26 Dec 2019 03:00:26 -0600 1967 7 false “Mistake-Less” Marketing Automation “Mistake-Less” Marketing Automation Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=7428 Thu, 19 Dec 2019 06:00:30 -0600 1936 6 false Getting the Most Out of Technology Getting the Most Out of Technology Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=7397 Wed, 11 Dec 2019 17:40:00 -0600 1966 5 false The Significant Six The Significant Six Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=7395 Wed, 11 Dec 2019 17:30:00 -0600 1842 4 false State of Small Business Automation (Part 2) State of Small Business Automation (Part 2) Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=7394 Wed, 11 Dec 2019 17:15:00 -0600 2119 3 false State of Small Business Automation 2020 State of Small Business Automation 2020 Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=7393 Wed, 11 Dec 2019 17:00:00 -0600 2196 2 false Intro and A New Approach to Automation Intro and A New Approach to Automation Ep. 1 - In this launch episode Chris provides his background and expertise as well as outline what to expect with this podcast. You will also learn about his new approach to automation to be more encompassing and less limiting.

 

]]> Ep. 1 - In this launch episode Chris provides his background and expertise as well as outline what to expect with this podcast. You will also learn about his new approach to automation to be more encompassing and less limiting.

 

]]> Chris L. Davis: Marketing Automation Expert https://automationbridge.com/?post_type=podcast&p=7314 Thu, 05 Dec 2019 22:33:20 -0600 1936 1 false