Talk Copy to Me | Content + Copywriting Podcast Fri, 10 Apr 2026 17:04:42 -0400 https://erinollila.com/podcast en-us © 2026 Talk Copy to Me | Content + Copywriting Podcast yes 1003e6cf-826c-5041-aeb2-6fd5c6ed6cdc Erin Ollila episodic false Talk Copy to Me is your go-to resource for transforming your business's message into meaningful connections and measurable results. Whether you're diving into SEO, crafting website copy that converts, or building your brand's story, each episode delivers actionable strategies you can implement right away.

Your host, Erin Ollila, is a sought-after content strategist and SEO expert who's helped brands like Oracle, Amazon, Hills Pet—as well as many other billion-dollar brands and itty bitty businesses—achieve tens of thousands of monthly website visits...and, more importantly, conversions. 

With an M.F.A. in Creative Writing and years of experience blending data-driven strategies with authentic storytelling, Erin brings both expertise and approachability to every episode.

This show is crafted specifically for small business owners, solopreneurs, creatives, and growing companies who know they need to level up their marketing but feel overwhelmed by where to start. 

No more drowning in marketing buzzwords or getting lost in technical jargon. Erin and her guests break down complex topics into clear, implementable steps that fit your busy schedule and business goals.

New episodes release weekly.

Learn more and access show notes at erinollila.com/podcast/

]]> Buzzsprout (https://www.buzzsprout.com) copywriting, marketing, SEO, content writing, business, content marketing Erin Ollila https://storage.buzzsprout.com/a29hzs9r6z4npya2mzpgqlfh3f8i?.jpg Talk Copy to Me | Content + Copywriting Podcast https://erinollila.com/podcast Before You Decide: Here's Exactly What Happens In Rewrite Your Site Before You Decide: Here's Exactly What Happens In Rewrite Your Site Most program sales pages give you a topic list. This episode gives you something more useful: what it actually feels like to be inside Rewrite Your Site, my group copywriting program, from the moment you join to the moment your site goes live.

I'm walking through every phase—the pre-work, the week-by-week curriculum, the support structure, the bonuses, and the outcomes that don't fit neatly on a sales page (but might be the most valuable part of all). 

If you've been on the fence, this is the episode I want you to hear before you decide. Doors to Rewrite Your Site are open now and close end of day on April 9th.

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EPISODE 187.
Read the show notes and view the full transcript here: Coming soon!

______________________________________________

Here's the info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

]]> Most program sales pages give you a topic list. This episode gives you something more useful: what it actually feels like to be inside Rewrite Your Site, my group copywriting program, from the moment you join to the moment your site goes live.

I'm walking through every phase—the pre-work, the week-by-week curriculum, the support structure, the bonuses, and the outcomes that don't fit neatly on a sales page (but might be the most valuable part of all). 

If you've been on the fence, this is the episode I want you to hear before you decide. Doors to Rewrite Your Site are open now and close end of day on April 9th.

_____________________________________________
 
EPISODE 187.
Read the show notes and view the full transcript here: Coming soon!

______________________________________________

Here's the info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

]]> Erin Ollila Buzzsprout-18958075 Fri, 03 Apr 2026 11:00:00 -0400 1706 5 187 full false An Honest Review of the First Round of Rewrite Your Site An Honest Review of the First Round of Rewrite Your Site A course built around writing the copy for your small business website seems like it has one goal: to produce a website in the end. 

What nobody tells you is that it also produces a reckoning of sorts— about your offers, your messaging, your whole business. And this realization is just one thing I noticed about running Rewrite Your Site for the first time.

In this episode of Talk Copy to Me, I'm reviewing what happened during the January cohort, specifically what worked, what I'm changing, and what caught me by surprise. Because the doors to round two open TOMORROW, and you deserve the real story of what happens in the program before you decide if it's right for you.

Listen in, and let me know what you think.

_____________________________________________
 
EPISODE 186.
Read the show notes and view the full transcript here: Coming soon!

______________________________________________

Here's the info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

]]> A course built around writing the copy for your small business website seems like it has one goal: to produce a website in the end. 

What nobody tells you is that it also produces a reckoning of sorts— about your offers, your messaging, your whole business. And this realization is just one thing I noticed about running Rewrite Your Site for the first time.

In this episode of Talk Copy to Me, I'm reviewing what happened during the January cohort, specifically what worked, what I'm changing, and what caught me by surprise. Because the doors to round two open TOMORROW, and you deserve the real story of what happens in the program before you decide if it's right for you.

Listen in, and let me know what you think.

_____________________________________________
 
EPISODE 186.
Read the show notes and view the full transcript here: Coming soon!

______________________________________________

Here's the info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

]]> Erin Ollila Buzzsprout-18945980 Wed, 01 Apr 2026 14:00:00 -0400 1796 5 186 full false Why Your Website Sounds Generic (And What Research Actually Fixes It) Why Your Website Sounds Generic (And What Research Actually Fixes It) Most people sit down to write their website and end up rewriting the same headline over and over—not because they can't write, but because they skipped the step that makes the writing actually work.

What step, you ask?

Research. Skipping research will do that to you. 

In this Talk Copy to Me episode, I'm walking through the five types of research I do before writing any website copy, and why skipping even one shows up in your copy in ways that are hard to name but easy to feel. 

When your website sounds like it could belong to anyone, it's almost always a research problem. In this episode, I'll help you understand how to fix it.

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EPISODE 185.
Read the show notes and view the full transcript here: Coming soon!

______________________________________________

Here's the info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

]]> Most people sit down to write their website and end up rewriting the same headline over and over—not because they can't write, but because they skipped the step that makes the writing actually work.

What step, you ask?

Research. Skipping research will do that to you. 

In this Talk Copy to Me episode, I'm walking through the five types of research I do before writing any website copy, and why skipping even one shows up in your copy in ways that are hard to name but easy to feel. 

When your website sounds like it could belong to anyone, it's almost always a research problem. In this episode, I'll help you understand how to fix it.

_____________________________________________
 
EPISODE 185.
Read the show notes and view the full transcript here: Coming soon!

______________________________________________

Here's the info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

]]> Erin Ollila Buzzsprout-18931731 Mon, 30 Mar 2026 15:00:00 -0400 1160 5 185 full false Ordinary Is Not a Bad Word: Building a Business That Fits Your Life Ordinary Is Not a Bad Word: Building a Business That Fits Your Life You've been told that if your business isn't scaling, you're falling behind. But what if that message was never meant for you—or most of us online business owners—in the first place? 

This Talk Copy to Me episode is for anyone who's built a business around their actual life and wondered why all the marketing out there seems to assume you want something completely different.

Jess Freeman, of Jess Creatives, joins me to talk about what it really means to run an ordinary, sustainable, and profitable business on your terms. 

We also dig into the 2026 State of Online Business Survey results that Jess just released, and the data is both validating and a little eye-opening. From referrals to AI to why 27% of respondents are struggling with getting clients, this one's full of real talk about what's actually happening behind the scenes of online businesses right now.

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EPISODE 184.
Read the show notes and view the full transcript here: https://erinollila.com/state-of-online-business-jess-freeman/

______________________________________________

Get to know our guest expert, Jess Freeman

Jess Freeman is the award-winning founder of Jess Creatives, where she helps nutrition and fitness pros get found, trusted, and booked with websites that actually match their expertise. 

With over a decade of experience in web design and SEO, Jess is all about no-fluff strategies that highlight what makes her clients stand out—so their websites finally reflect the level of excellence they bring to their work. Based in the Atlanta suburbs with her husband and daughter, Jess can often be found sipping Diet Dr. Pepper, reading a murder mystery, or at the gym.

After listening to this episode, grab your tickets to the 2026 Ordinary Business Summit (or get on the waitlist!)

Then, check out the 2026 State of Online Business Survey results here. And don't forget to listen to The Ordinary Business podcast when you're done.


Here's the info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform—and even transform—its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as ADHD-ish, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about working with me or just book a strategy session to get started right away
• Visit my website to learn more about my business, services, and products

]]> You've been told that if your business isn't scaling, you're falling behind. But what if that message was never meant for you—or most of us online business owners—in the first place? 

This Talk Copy to Me episode is for anyone who's built a business around their actual life and wondered why all the marketing out there seems to assume you want something completely different.

Jess Freeman, of Jess Creatives, joins me to talk about what it really means to run an ordinary, sustainable, and profitable business on your terms. 

We also dig into the 2026 State of Online Business Survey results that Jess just released, and the data is both validating and a little eye-opening. From referrals to AI to why 27% of respondents are struggling with getting clients, this one's full of real talk about what's actually happening behind the scenes of online businesses right now.

______________________________________________

EPISODE 184.
Read the show notes and view the full transcript here: https://erinollila.com/state-of-online-business-jess-freeman/

______________________________________________

Get to know our guest expert, Jess Freeman

Jess Freeman is the award-winning founder of Jess Creatives, where she helps nutrition and fitness pros get found, trusted, and booked with websites that actually match their expertise. 

With over a decade of experience in web design and SEO, Jess is all about no-fluff strategies that highlight what makes her clients stand out—so their websites finally reflect the level of excellence they bring to their work. Based in the Atlanta suburbs with her husband and daughter, Jess can often be found sipping Diet Dr. Pepper, reading a murder mystery, or at the gym.

After listening to this episode, grab your tickets to the 2026 Ordinary Business Summit (or get on the waitlist!)

Then, check out the 2026 State of Online Business Survey results here. And don't forget to listen to The Ordinary Business podcast when you're done.


Here's the info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform—and even transform—its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as ADHD-ish, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about working with me or just book a strategy session to get started right away
• Visit my website to learn more about my business, services, and products

]]> Erin Ollila Buzzsprout-18817594 Tue, 10 Mar 2026 00:00:00 -0400 2716 5 184 full false Writing a Book One Blog Post at a Time Writing a Book One Blog Post at a Time What if you could write a book without the crushing weight of actually having to sit down and..write the book? 

See, many people freeze at the idea of writing a business book because it feels like a massive undertaking. But it doesn't have to be. You can build a book by writing smaller pieces of content—like blog posts. And those blog posts can serve your business right now while you're working toward building something bigger.

In this solo Talk Copy to Me episode, I'm walking you through two methods I've personally used to create books from smaller pieces of content. Both work. And better yet, both let you publish useful content that attracts your audience today while building toward a finished book tomorrow.


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EPISODE 183.
Read the show notes and view the full transcript here: https://erinollila.com/writing-a-book-one-blog-post-at-a-time/

______________________________________________


Here's the info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about working with me or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

]]> What if you could write a book without the crushing weight of actually having to sit down and..write the book? 

See, many people freeze at the idea of writing a business book because it feels like a massive undertaking. But it doesn't have to be. You can build a book by writing smaller pieces of content—like blog posts. And those blog posts can serve your business right now while you're working toward building something bigger.

In this solo Talk Copy to Me episode, I'm walking you through two methods I've personally used to create books from smaller pieces of content. Both work. And better yet, both let you publish useful content that attracts your audience today while building toward a finished book tomorrow.


______________________________________________

EPISODE 183.
Read the show notes and view the full transcript here: https://erinollila.com/writing-a-book-one-blog-post-at-a-time/

______________________________________________


Here's the info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about working with me or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

]]> Erin Ollila Buzzsprout-18792422 Thu, 05 Mar 2026 00:00:00 -0500 1428 5 183 full false When (and Why) to Revise Your Published Book with Jodi Brandon When (and Why) to Revise Your Published Book with Jodi Brandon Here's something nobody tells you when you publish your first book: you're probably going to need to update it. Maybe not right away, but at some point, your industry will change, your expertise will evolve, or technology will make entire chapters obsolete—and you'll have a choice to make.

Jodi Brandon from Write Publish Market is back on the podcast today, and this time we're talking about something most authors don't plan for: revising a book after it's already published. 

Jodi just released the third edition of her book (also titled Write Publish Market!), and she's getting honest about what prompted each revision, how to decide between updating your existing book versus writing a new one, and why treating your book like a "working document" is actually the smartest business move you can make.

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EPISODE 182.
Read the show notes and view the full transcript here: https://erinollila.com/revise-a-published-book-jodi-brandon/

______________________________________________

Get to know our guest expert, Jodi Brandon

Jodi Brandon is a book publishing strategist and coach for business owners and leaders, and the founder of Jodi Brandon Editorial. Jodi has used her 20+ years experience in book publishing to partner with 850+ business owners, leaders, and CEOs to write, publish, and market a book to use as a marketing asset within their business ecosystem. She is the author of Write.Publish.Market., 3rd Edition and the host of the Write Publish Market podcast.

Want more of this great publishing info we've been talking about? Then buy Jodi's updated book here.

To learn more about working with Jodi, visit her website and listen to her podcast. Then, connect with her on LinkedIn and Instagram. 


Here's the info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about working with me or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

]]> Here's something nobody tells you when you publish your first book: you're probably going to need to update it. Maybe not right away, but at some point, your industry will change, your expertise will evolve, or technology will make entire chapters obsolete—and you'll have a choice to make.

Jodi Brandon from Write Publish Market is back on the podcast today, and this time we're talking about something most authors don't plan for: revising a book after it's already published. 

Jodi just released the third edition of her book (also titled Write Publish Market!), and she's getting honest about what prompted each revision, how to decide between updating your existing book versus writing a new one, and why treating your book like a "working document" is actually the smartest business move you can make.

______________________________________________

EPISODE 182.
Read the show notes and view the full transcript here: https://erinollila.com/revise-a-published-book-jodi-brandon/

______________________________________________

Get to know our guest expert, Jodi Brandon

Jodi Brandon is a book publishing strategist and coach for business owners and leaders, and the founder of Jodi Brandon Editorial. Jodi has used her 20+ years experience in book publishing to partner with 850+ business owners, leaders, and CEOs to write, publish, and market a book to use as a marketing asset within their business ecosystem. She is the author of Write.Publish.Market., 3rd Edition and the host of the Write Publish Market podcast.

Want more of this great publishing info we've been talking about? Then buy Jodi's updated book here.

To learn more about working with Jodi, visit her website and listen to her podcast. Then, connect with her on LinkedIn and Instagram. 


Here's the info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about working with me or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

]]> Erin Ollila Buzzsprout-18720306 Tue, 24 Feb 2026 03:00:00 -0500 2518 5 182 full false The Truth About Writing a Book While Running a Business with Jessica Lackey The Truth About Writing a Book While Running a Business with Jessica Lackey Think you need to have it all figured out before you write a book? Think the words will just flow once you finally sit down to write? Think you can't possibly juggle a book project with everything else on your plate?

Well, it's time to stop wondering and start taking action if you are actually interested in writing a book for your business.

I hear so often from clients and colleagues that writing a book has been on their to do list for quite some time. And with an MFA in creative writing, I'm all too aware at the effort it takes to get a book—especially how long the process can take from ideation to an actual book in your hand.

Which is why I invited a former guest back on the show to tell me all about her experience of writing a book while running a business.

Jessica Lackey joins me back for another Talk Copy to Me episode (after her episode 123 appearance about building thought leadership) to talk about her new book, Leaving the Casino: Stop Betting on Tactics and Start Building a Business That Works.

If you've ever wanted to take a glimpse behind the scenes to see what a book-writing process was like for someone else (or get inspo to finally sit down and write your own book), you're going to want to tune in.

______________________________________________

EPISODE 181.
Read the show notes and view the full transcript here: https://erinollila.com/writing-a-book-while-running-a-business

______________________________________________

Get to know Jessica Lackey, author of Leaving the Casino: Stop Betting on Tactics and Start Building a Business That Works
Jessica Lackey is the founder of Deeper Foundations, a consulting and training firm that helps expert-led business owners grow and scale sustainable companies rooted in stronger business foundations. She brings a unique blend of corporate expertise and soulful business building, drawing on an MBA from Harvard Business School, a coaching certification from iPEC, and experience at McKinsey & Company and Nike, Inc. Jessica has supported over 200 entrepreneurs through her programs, blending systems thinking, operational rigor, and deep values alignment. She lives in Charlotte, North Carolina, with her husband.

She can be reached at https://deeperfoundations.com/


Here's the info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about working with me or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

]]> Think you need to have it all figured out before you write a book? Think the words will just flow once you finally sit down to write? Think you can't possibly juggle a book project with everything else on your plate?

Well, it's time to stop wondering and start taking action if you are actually interested in writing a book for your business.

I hear so often from clients and colleagues that writing a book has been on their to do list for quite some time. And with an MFA in creative writing, I'm all too aware at the effort it takes to get a book—especially how long the process can take from ideation to an actual book in your hand.

Which is why I invited a former guest back on the show to tell me all about her experience of writing a book while running a business.

Jessica Lackey joins me back for another Talk Copy to Me episode (after her episode 123 appearance about building thought leadership) to talk about her new book, Leaving the Casino: Stop Betting on Tactics and Start Building a Business That Works.

If you've ever wanted to take a glimpse behind the scenes to see what a book-writing process was like for someone else (or get inspo to finally sit down and write your own book), you're going to want to tune in.

______________________________________________

EPISODE 181.
Read the show notes and view the full transcript here: https://erinollila.com/writing-a-book-while-running-a-business

______________________________________________

Get to know Jessica Lackey, author of Leaving the Casino: Stop Betting on Tactics and Start Building a Business That Works
Jessica Lackey is the founder of Deeper Foundations, a consulting and training firm that helps expert-led business owners grow and scale sustainable companies rooted in stronger business foundations. She brings a unique blend of corporate expertise and soulful business building, drawing on an MBA from Harvard Business School, a coaching certification from iPEC, and experience at McKinsey & Company and Nike, Inc. Jessica has supported over 200 entrepreneurs through her programs, blending systems thinking, operational rigor, and deep values alignment. She lives in Charlotte, North Carolina, with her husband.

She can be reached at https://deeperfoundations.com/


Here's the info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about working with me or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

]]> Erin Ollila Buzzsprout-18705946 Wed, 18 Feb 2026 11:00:00 -0500 2536 5 181 full false How Do YouTube Ads Work with Jyll Saskin Gales How Do YouTube Ads Work with Jyll Saskin Gales Have you been avoiding YouTube ads because they feel overwhelming, expensive, or just... a lot? You're not the only one overwhelmed by the idea of video advertising. But that being said—you might be making it harder than it needs to be. 

Whether you have zero dollars to spend or a real ad budget ready to go, there are ways to get started with YouTube advertising that meet you exactly where you are.

In this Talk Copy to Me episode, Google Ads coach and Inside Google Ads podcast host Jyll Saskin Gales walks through everything a small business owner needs to know about YouTube advertising. 

From the simple "promote" button inside YouTube Studio to full Google Ads campaigns, Jyll breaks down the different ad types, targeting options, and what actually makes a YouTube ad work—including her two-second test for diagnosing why an ad isn't converting.

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EPISODE 180.
Read the show notes and view the full transcript here: https://erinollila.com/how-do-youtube-ads-work-with-jyll-saskin-gales/

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Get to know our Google and YouTube Ads expert: Jyll Saskin Gales
Jyll Saskin Gales is a Google Ads Coach, and the founder of the Inside Google Ads course, podcast, and bestselling book. 

She advises business owners, agencies, marketers and freelancers across industries, helping them get the best ROI from their marketing. Jyll worked at Google for 6 years and has an MBA from Harvard Business School.

Here's the info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about working with me or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

]]> Have you been avoiding YouTube ads because they feel overwhelming, expensive, or just... a lot? You're not the only one overwhelmed by the idea of video advertising. But that being said—you might be making it harder than it needs to be. 

Whether you have zero dollars to spend or a real ad budget ready to go, there are ways to get started with YouTube advertising that meet you exactly where you are.

In this Talk Copy to Me episode, Google Ads coach and Inside Google Ads podcast host Jyll Saskin Gales walks through everything a small business owner needs to know about YouTube advertising. 

From the simple "promote" button inside YouTube Studio to full Google Ads campaigns, Jyll breaks down the different ad types, targeting options, and what actually makes a YouTube ad work—including her two-second test for diagnosing why an ad isn't converting.

______________________________________________

EPISODE 180.
Read the show notes and view the full transcript here: https://erinollila.com/how-do-youtube-ads-work-with-jyll-saskin-gales/

______________________________________________

Get to know our Google and YouTube Ads expert: Jyll Saskin Gales
Jyll Saskin Gales is a Google Ads Coach, and the founder of the Inside Google Ads course, podcast, and bestselling book. 

She advises business owners, agencies, marketers and freelancers across industries, helping them get the best ROI from their marketing. Jyll worked at Google for 6 years and has an MBA from Harvard Business School.

Here's the info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about working with me or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

]]> Erin Ollila Buzzsprout-18666718 Thu, 12 Feb 2026 00:00:00 -0500 2996 5 180 full false What to Have Ready Before Paying for Google Ads with Olivia Lawson What to Have Ready Before Paying for Google Ads with Olivia Lawson Ever wonder why your Google Ads aren't converting, even when your targeting feels spot-on? 

The problem might not be your ads at all—instead, it's likely your website. Why? Well, before you sink money into paid advertising, your site needs to prove it can convert visitors organically. Otherwise, you're just paying for traffic that bounces.

In this episode, Google Ads strategist Olivia Lawson joins me to discuss exactly what needs to be in place before you hit that "launch campaign" button. 

From crystal-clear CTAs and price transparency to your entire sales process, we're covering the foundational work that determines whether your ad spend becomes profit or just expensive data. 

If you're considering paid ads (or already running them without seeing results), this conversation will save you serious time and money.

______________________________________________

EPISODE 179.
Read the show notes and view the full transcript here: https://erinollila.com/what-to-do-before-paying-for-google-ads

______________________________________________


Get to know our Google Ads expert: Olivia Lawson
Olivia Lawson is a certified Google Ads strategist and proud data nerd based in Austin, Texas. She loves digging into the numbers, spotting what’s working, and optimizing campaigns to make your ad spend work harder. 

Olivia helps small business owners feel confident in their Google Ads by creating clear, data-backed strategies that bring in more qualified leads and sustainable growth for their business.

Check out Olivia's Google Ads ROI Calculator or visit her website to learn more about working with her.

Here's the info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about working with me or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

]]> Ever wonder why your Google Ads aren't converting, even when your targeting feels spot-on? 

The problem might not be your ads at all—instead, it's likely your website. Why? Well, before you sink money into paid advertising, your site needs to prove it can convert visitors organically. Otherwise, you're just paying for traffic that bounces.

In this episode, Google Ads strategist Olivia Lawson joins me to discuss exactly what needs to be in place before you hit that "launch campaign" button. 

From crystal-clear CTAs and price transparency to your entire sales process, we're covering the foundational work that determines whether your ad spend becomes profit or just expensive data. 

If you're considering paid ads (or already running them without seeing results), this conversation will save you serious time and money.

______________________________________________

EPISODE 179.
Read the show notes and view the full transcript here: https://erinollila.com/what-to-do-before-paying-for-google-ads

______________________________________________


Get to know our Google Ads expert: Olivia Lawson
Olivia Lawson is a certified Google Ads strategist and proud data nerd based in Austin, Texas. She loves digging into the numbers, spotting what’s working, and optimizing campaigns to make your ad spend work harder. 

Olivia helps small business owners feel confident in their Google Ads by creating clear, data-backed strategies that bring in more qualified leads and sustainable growth for their business.

Check out Olivia's Google Ads ROI Calculator or visit her website to learn more about working with her.

Here's the info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about working with me or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

]]> Erin Ollila Buzzsprout-18659335 Wed, 11 Feb 2026 06:00:00 -0500 2429 5 179 full false 7 Copywriting Predictions for 2026 You Need to Hear 7 Copywriting Predictions for 2026 You Need to Hear Curious what copywriting trends are actually worth paying attention to in 2026? With AI tools everywhere and everyone yapping about what you "MUST" do on social media, it's hard to know what's real advice versus what's just noise. 

And I'm so tired of all the noise.

That's why, in this episode of Talk Copy to Me, I'm joined by four other experienced copywriters to share our 2026 copywriting predictions with you. We're not just guessing here; we're recognizing patterns from our actual client work and what we see people sharing on social media.

You'll hear from Rebecca Tracy, Courtney Fanning, Hannah Plourd, Sam Burmeister...and me, of course. 

We're talking about the rise of done-with-you offers, why AI-written content is making people cringe, how POV and voice are becoming non-negotiable, the return of long-form content, and the role of bonuses in sales. Plus, I'm sharing why I think FAQs are about to have a major moment.

This is not an episode you want to miss!

______________________________________________

EPISODE 178.
Read the show notes and view the full transcript here: https://erinollila.com/copywriting-predictions-for-2026/

______________________________________________

Here's the info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

]]> Curious what copywriting trends are actually worth paying attention to in 2026? With AI tools everywhere and everyone yapping about what you "MUST" do on social media, it's hard to know what's real advice versus what's just noise. 

And I'm so tired of all the noise.

That's why, in this episode of Talk Copy to Me, I'm joined by four other experienced copywriters to share our 2026 copywriting predictions with you. We're not just guessing here; we're recognizing patterns from our actual client work and what we see people sharing on social media.

You'll hear from Rebecca Tracy, Courtney Fanning, Hannah Plourd, Sam Burmeister...and me, of course. 

We're talking about the rise of done-with-you offers, why AI-written content is making people cringe, how POV and voice are becoming non-negotiable, the return of long-form content, and the role of bonuses in sales. Plus, I'm sharing why I think FAQs are about to have a major moment.

This is not an episode you want to miss!

______________________________________________

EPISODE 178.
Read the show notes and view the full transcript here: https://erinollila.com/copywriting-predictions-for-2026/

______________________________________________

Here's the info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

]]> Erin Ollila Buzzsprout-18580801 Wed, 28 Jan 2026 00:00:00 -0500 1457 5 178 full false A Rare Behind-the-Scenes Glimpse Into My Business A Rare Behind-the-Scenes Glimpse Into My Business You know that feeling when you're constantly putting out fires instead of actually building your business? 

Yeah, me too. After a handful of years of running my business reactively—scrambling to create content, adjusting to life transitions, and well, simply surviving—I'm  ready to build something more strategic, sustainable, and dare I say...enjoyable. 

In this Season 5 kickoff of Talk Copy to Me, I'm pulling back the curtain on my 2026 plans. You'll hear about the shifts I'm making, the programs I'm working on, the stages I'm already booked to speak on, and why I built an entire personal creative project (that lasts throughout the year!) to avoid burning out with work and work only. If you're also coming out of survival mode and ready to be more strategic, this one's for you.

______________________________________________

 EPISODE 177.
Read the show notes and view the full transcript here: Coming soon!

______________________________________________

Here's the info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

]]> You know that feeling when you're constantly putting out fires instead of actually building your business? 

Yeah, me too. After a handful of years of running my business reactively—scrambling to create content, adjusting to life transitions, and well, simply surviving—I'm  ready to build something more strategic, sustainable, and dare I say...enjoyable. 

In this Season 5 kickoff of Talk Copy to Me, I'm pulling back the curtain on my 2026 plans. You'll hear about the shifts I'm making, the programs I'm working on, the stages I'm already booked to speak on, and why I built an entire personal creative project (that lasts throughout the year!) to avoid burning out with work and work only. If you're also coming out of survival mode and ready to be more strategic, this one's for you.

______________________________________________

 EPISODE 177.
Read the show notes and view the full transcript here: Coming soon!

______________________________________________

Here's the info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

]]> Erin Ollila Buzzsprout-18510124 Thu, 15 Jan 2026 00:00:00 -0500 1449 5 177 full false Selling to the People Who Are Already in Your Audience with Colie James Selling to the People Who Are Already in Your Audience with Colie James Ever feel like you're constantly creating content for strangers on social media? If so, are you doing it while ignoring the people who've already paid you for your products or services? Yeah, we need to talk about that.

In this final episode of 2025, my friend Colie James joins me to call out the exhausting cycle of chasing new leads when the people most likely to say yes are already in your world—your former clients, your email list, even those leads who didn't book the first time. 

We're breaking down why marketing to your actual audience beats talking to strangers in the void, how to stop making assumptions about who will buy from you, and why your first stop for any cash infusion should never be Instagram.

_____________________________________________
 
 EPISODE 176.
Read the show notes and view the full transcript here: https://erinollila.com/selling-to-the-people-who-are-already-in-your-audience-with-colie-james/

______________________________________________

Learn all about our guest expert, Colie James
Colie James is a Disney-loving Client Experience Systems Strategist and the host of the Business-First Creatives podcast. Her heart pumps in helping photographers & creative service providers automate their processes, reclaim their time and get back to living! 

With 13+ years in the creative space, Colie believes every creative deserves to build a business that is sustainable and profitable, and no one should quit their 9 to 5 only to work 24/7 [in their business].

The truth—automated systems can save us all from being overworked and overwhelmed.

When Colie isn’t building killer workflows and automations, you can find her spending some much needed time with her husband, James, daughter Chloe, or [you guessed it] at Disneyland. 

When you're done listening to this episode of the podcast with Colie, click through the archives to hear an episode on customer experience and another on Airtable content hubs (or just click those links!) Oh, and she interviewed me on my podcast about my business trajectory, too!

https://erinollila.com/why-is-customer-experience-important-with-colie-james/

https://erinollila.com/erin-ollilas-business-trajectory/

https://erinollila.com/creating-an-airtable-content-marketing-hub/

And then—and only then!—I suggest you head over to HER podcast, Business-First Creatives, to hear even more awesome content from this great guest expert.


Here's the info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

]]> Ever feel like you're constantly creating content for strangers on social media? If so, are you doing it while ignoring the people who've already paid you for your products or services? Yeah, we need to talk about that.

In this final episode of 2025, my friend Colie James joins me to call out the exhausting cycle of chasing new leads when the people most likely to say yes are already in your world—your former clients, your email list, even those leads who didn't book the first time. 

We're breaking down why marketing to your actual audience beats talking to strangers in the void, how to stop making assumptions about who will buy from you, and why your first stop for any cash infusion should never be Instagram.

_____________________________________________
 
 EPISODE 176.
Read the show notes and view the full transcript here: https://erinollila.com/selling-to-the-people-who-are-already-in-your-audience-with-colie-james/

______________________________________________

Learn all about our guest expert, Colie James
Colie James is a Disney-loving Client Experience Systems Strategist and the host of the Business-First Creatives podcast. Her heart pumps in helping photographers & creative service providers automate their processes, reclaim their time and get back to living! 

With 13+ years in the creative space, Colie believes every creative deserves to build a business that is sustainable and profitable, and no one should quit their 9 to 5 only to work 24/7 [in their business].

The truth—automated systems can save us all from being overworked and overwhelmed.

When Colie isn’t building killer workflows and automations, you can find her spending some much needed time with her husband, James, daughter Chloe, or [you guessed it] at Disneyland. 

When you're done listening to this episode of the podcast with Colie, click through the archives to hear an episode on customer experience and another on Airtable content hubs (or just click those links!) Oh, and she interviewed me on my podcast about my business trajectory, too!

https://erinollila.com/why-is-customer-experience-important-with-colie-james/

https://erinollila.com/erin-ollilas-business-trajectory/

https://erinollila.com/creating-an-airtable-content-marketing-hub/

And then—and only then!—I suggest you head over to HER podcast, Business-First Creatives, to hear even more awesome content from this great guest expert.


Here's the info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

]]> Erin Ollila Buzzsprout-18365904 Tue, 30 Dec 2025 00:00:00 -0500 3049 4 176 full false Comparing Rewrite Your Site to the Other Ways You Can Work With Erin Ollila Comparing Rewrite Your Site to the Other Ways You Can Work With Erin Ollila Is Rewrite Your Site worth it? 

That's the question anyone has when they invest in a course or program: Will I get the return on investment financially, emotionally, energetically, educationally? And is the price worth the value of what's being offered? 

In this episode, I'm comparing Rewrite Your Site to all the other ways you can work with me—from DIY courses to done-for-you website copywriting to done-with-you strategy sessions and copy coaching retainers—so you can make an informed decision about whether this program is right for you.

Plus, I'm sharing a special time-sensitive offer to get extra time on the early bird bonuses—submit your homepage for review by end of day November 28th and I'll review your homepage sometime this week. Then you get 48  hours after receiving your video review to decide if you want to join with all those Early Bird bonuses intact.

Wait, what does that mean? Well, today IS Thanksgiving in the U.S., and I'm not working. But, let's say I review your site on Monday Dec. 1 and email your review over to you. You'll have until end of day on Dec. 3rd to enroll in Rewrite Your Site and get the Early Bird Bonuses still. 

Sound good?

Sounds dreamy to me.

_____________________________________________

I hope you'll join me in Rewrite Your Site, an 8-week website copywriting program for small business owners, service providers, and creatives.

See all details and join us here: https://erinollila.com/rewrite-your-site/

_____________________________________________
 
 EPISODE 175.
Read the show notes and view the full transcript here: Coming soon!

______________________________________________

Here's the info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

]]> Is Rewrite Your Site worth it? 

That's the question anyone has when they invest in a course or program: Will I get the return on investment financially, emotionally, energetically, educationally? And is the price worth the value of what's being offered? 

In this episode, I'm comparing Rewrite Your Site to all the other ways you can work with me—from DIY courses to done-for-you website copywriting to done-with-you strategy sessions and copy coaching retainers—so you can make an informed decision about whether this program is right for you.

Plus, I'm sharing a special time-sensitive offer to get extra time on the early bird bonuses—submit your homepage for review by end of day November 28th and I'll review your homepage sometime this week. Then you get 48  hours after receiving your video review to decide if you want to join with all those Early Bird bonuses intact.

Wait, what does that mean? Well, today IS Thanksgiving in the U.S., and I'm not working. But, let's say I review your site on Monday Dec. 1 and email your review over to you. You'll have until end of day on Dec. 3rd to enroll in Rewrite Your Site and get the Early Bird Bonuses still. 

Sound good?

Sounds dreamy to me.

_____________________________________________

I hope you'll join me in Rewrite Your Site, an 8-week website copywriting program for small business owners, service providers, and creatives.

See all details and join us here: https://erinollila.com/rewrite-your-site/

_____________________________________________
 
 EPISODE 175.
Read the show notes and view the full transcript here: Coming soon!

______________________________________________

Here's the info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

]]> Erin Ollila Buzzsprout-18260801 Thu, 27 Nov 2025 00:00:00 -0500 1139 4 175 full false Why These Early Bird Bonuses Are Worth More Than You Think Why These Early Bird Bonuses Are Worth More Than You Think Enrollment for Rewrite Your Site is open, and if you join by 11:59pm EST on November 27th, you get three early bird bonuses that aren't available in the same form after that date. 

I also know that sometimes bonuses can feel like fluff. You know, just extra stuff thrown in to make an offer look better. But these three bonuses are actually some of the most valuable parts of the entire program, and I'm breaking down exactly why that is in this episode of Talk Copy to Me.

You'll learn all about the onboarding strategy session, the launch prep and site review call, and the featured website promotion. These aren't just nice-to-haves—they're things that make the difference between finishing with a good website and finishing with a great website that actually gets seen and brings you clients. If you've been on the fence, these bonuses are a huge reason to join now instead of waiting.

_____________________________________________


I hope you'll join me in Rewrite Your Site, an 8-week website copywriting program for small business owners, service providers, and creatives.

The program kicks off on 1/6/26 and goes through to the end of February, but if you join before 11/27/25, you get access to three huge bonuses AND you can join our pre-gaming party in December.

See all details and join us here: https://erinollila.com/rewrite-your-site/

_____________________________________________
 
 EPISODE 174.
Read the show notes and view the full transcript here: Coming soon!

______________________________________________

Here's the info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

]]> Enrollment for Rewrite Your Site is open, and if you join by 11:59pm EST on November 27th, you get three early bird bonuses that aren't available in the same form after that date. 

I also know that sometimes bonuses can feel like fluff. You know, just extra stuff thrown in to make an offer look better. But these three bonuses are actually some of the most valuable parts of the entire program, and I'm breaking down exactly why that is in this episode of Talk Copy to Me.

You'll learn all about the onboarding strategy session, the launch prep and site review call, and the featured website promotion. These aren't just nice-to-haves—they're things that make the difference between finishing with a good website and finishing with a great website that actually gets seen and brings you clients. If you've been on the fence, these bonuses are a huge reason to join now instead of waiting.

_____________________________________________


I hope you'll join me in Rewrite Your Site, an 8-week website copywriting program for small business owners, service providers, and creatives.

The program kicks off on 1/6/26 and goes through to the end of February, but if you join before 11/27/25, you get access to three huge bonuses AND you can join our pre-gaming party in December.

See all details and join us here: https://erinollila.com/rewrite-your-site/

_____________________________________________
 
 EPISODE 174.
Read the show notes and view the full transcript here: Coming soon!

______________________________________________

Here's the info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

]]> Erin Ollila Buzzsprout-18253999 Wed, 26 Nov 2025 00:00:00 -0500 682 4 174 full false A Week-by-Week Overview of What Happens in Rewrite Your Site A Week-by-Week Overview of What Happens in Rewrite Your Site You've been hearing me talk about Rewrite Your Site—the 8-week program that helps you rewrite your website with structure and support. But what does that actually look like? 

In this Talk Copy to Me episode, I'm walking you through it week by week so you know exactly what to expect if you join.

I'm covering how the program is structured, the optional December pre-party that helps you get ahead, and then the full breakdown of weeks one through eight. This program is structured yet supportive—you're doing the work, but you're not doing it alone. 

Quick reminder: Enrollment is open now with early bird bonuses through November 27th.

_____________________________________________


I hope you'll join me in Rewrite Your Site, an 8-week website copywriting program for small business owners, service providers, and creatives.

The program kicks off on 1/6/26 and goes through to the end of February, but if you join before 11/27/25, you get access to three huge bonuses AND you can join our pre-gaming party in December.

See all details and join us here: https://erinollila.com/rewrite-your-site/

_____________________________________________
 
 EPISODE 173.
Read the show notes and view the full transcript here: Coming soon!

______________________________________________

Here's the info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

]]> You've been hearing me talk about Rewrite Your Site—the 8-week program that helps you rewrite your website with structure and support. But what does that actually look like? 

In this Talk Copy to Me episode, I'm walking you through it week by week so you know exactly what to expect if you join.

I'm covering how the program is structured, the optional December pre-party that helps you get ahead, and then the full breakdown of weeks one through eight. This program is structured yet supportive—you're doing the work, but you're not doing it alone. 

Quick reminder: Enrollment is open now with early bird bonuses through November 27th.

_____________________________________________


I hope you'll join me in Rewrite Your Site, an 8-week website copywriting program for small business owners, service providers, and creatives.

The program kicks off on 1/6/26 and goes through to the end of February, but if you join before 11/27/25, you get access to three huge bonuses AND you can join our pre-gaming party in December.

See all details and join us here: https://erinollila.com/rewrite-your-site/

_____________________________________________
 
 EPISODE 173.
Read the show notes and view the full transcript here: Coming soon!

______________________________________________

Here's the info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

]]> Erin Ollila Buzzsprout-18253560 Tue, 25 Nov 2025 15:00:00 -0500 1147 4 173 full false Can You Really Write Your Own Website Copy? (Yes, Here's Why) Can You Really Write Your Own Website Copy? (Yes, Here's Why) "Do you think I can really write my own website copy? I'm not a copywriter. What if it's bad?" I get why people ask this. There's an entire industry telling you that you need to hire a professional copywriter and that DIY copy always ends up sounding wrong. 

But here's what I actually believe: You can absolutely write your own website copy. The problem isn't that you can't write—it's that you don't have a system for getting it out of your head in a clear and strategic way.

In this episode, I'm breaking down why you're a great choice of person to write your copy, what makes DIY copy work, and what you don't need to be successful. This is a short episode about my group program Rewrite Your Site, which gives you the framework, checkpoints, and expert editing you need to write your own website copy without drowning in overwhelm or uncertainty.

_____________________________________________


I hope you'll join me in Rewrite Your Site, an 8-week website copywriting program for small business owners, service providers, and creatives.

The program kicks off on 1/6/26 and goes through to the end of February, but if you join before 11/27/25, you get access to three huge bonuses AND you can join our pre-gaming party in December.

See all details and join us here: https://erinollila.com/rewrite-your-site/


_____________________________________________
 
 EPISODE 172.
Read the show notes and view the full transcript here: Coming soon!

______________________________________________

Here's the info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products


]]> "Do you think I can really write my own website copy? I'm not a copywriter. What if it's bad?" I get why people ask this. There's an entire industry telling you that you need to hire a professional copywriter and that DIY copy always ends up sounding wrong. 

But here's what I actually believe: You can absolutely write your own website copy. The problem isn't that you can't write—it's that you don't have a system for getting it out of your head in a clear and strategic way.

In this episode, I'm breaking down why you're a great choice of person to write your copy, what makes DIY copy work, and what you don't need to be successful. This is a short episode about my group program Rewrite Your Site, which gives you the framework, checkpoints, and expert editing you need to write your own website copy without drowning in overwhelm or uncertainty.

_____________________________________________


I hope you'll join me in Rewrite Your Site, an 8-week website copywriting program for small business owners, service providers, and creatives.

The program kicks off on 1/6/26 and goes through to the end of February, but if you join before 11/27/25, you get access to three huge bonuses AND you can join our pre-gaming party in December.

See all details and join us here: https://erinollila.com/rewrite-your-site/


_____________________________________________
 
 EPISODE 172.
Read the show notes and view the full transcript here: Coming soon!

______________________________________________

Here's the info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products


]]> Erin Ollila Buzzsprout-18247087 Mon, 24 Nov 2025 16:00:00 -0500 610 4 172 full false Introducing Rewrite Your Site, the Website Copywriting Program You Didn't Know You Needed Introducing Rewrite Your Site, the Website Copywriting Program You Didn't Know You Needed Your website needs a complete rewrite. The homepage rambles. Your services page doesn't actually explain what you do. Your about page feels stiff and awkward. Maybe you have way too much content, or maybe you don't have nearly enough.

But here's the bigger problem—you have no idea where to start. Do you rewrite the homepage first? Fix the services pages? Add testimonials? Create individual service pages? The whole thing feels like a massive, tangled project, and you're stuck wondering which thread to pull without making everything worse. So you close the tab and tell yourself you'll deal with it later. But later never comes.

If that's you—if you've been staring at your website feeling overwhelmed and stuck—this episode is for you.

Today I'm opening enrollment for Rewrite Your Site, my 8-week group program that helps you confidently write website copy that sounds like you and actually converts. 

This isn't another course you'll buy and never finish. It's a structured, supported program where you show up, do the work, and eight weeks later you have a complete website you're proud of.

In this episode of Talk Copy to Me, I'm walking you through exactly what's inside the program, how it works week by week, who it's for (and who it's not for), the Early Bird bonuses available through November 27th, and why I believe you can write your own website copy—you just need the right guidance, accountability, and editing support to get it done.

Your website has been on your to-do list long enough. Let's finally finish it together.

_____________________________________________
 
 EPISODE 171.
Read the show notes and view the full transcript here: 

______________________________________________

Here's the info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

_____________________________________________

]]> Your website needs a complete rewrite. The homepage rambles. Your services page doesn't actually explain what you do. Your about page feels stiff and awkward. Maybe you have way too much content, or maybe you don't have nearly enough.

But here's the bigger problem—you have no idea where to start. Do you rewrite the homepage first? Fix the services pages? Add testimonials? Create individual service pages? The whole thing feels like a massive, tangled project, and you're stuck wondering which thread to pull without making everything worse. So you close the tab and tell yourself you'll deal with it later. But later never comes.

If that's you—if you've been staring at your website feeling overwhelmed and stuck—this episode is for you.

Today I'm opening enrollment for Rewrite Your Site, my 8-week group program that helps you confidently write website copy that sounds like you and actually converts. 

This isn't another course you'll buy and never finish. It's a structured, supported program where you show up, do the work, and eight weeks later you have a complete website you're proud of.

In this episode of Talk Copy to Me, I'm walking you through exactly what's inside the program, how it works week by week, who it's for (and who it's not for), the Early Bird bonuses available through November 27th, and why I believe you can write your own website copy—you just need the right guidance, accountability, and editing support to get it done.

Your website has been on your to-do list long enough. Let's finally finish it together.

_____________________________________________
 
 EPISODE 171.
Read the show notes and view the full transcript here: 

______________________________________________

Here's the info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

_____________________________________________

]]> Erin Ollila Buzzsprout-18232305 Fri, 21 Nov 2025 14:00:00 -0500 1428 4 171 full false Why Your Website Always Takes the Back Seat (And What It's Actually Costing You) Why Your Website Always Takes the Back Seat (And What It's Actually Costing You) Real question: How long has your website been on your to-do list? Months? A year? Longer? You know it needs work, and you have the best intentions, but somehow it keeps getting pushed to next week, next month, always landing at the bottom of your priority list. And here's the thing—it's not just you. Even really successful business owners who are excellent at execution let their websites languish for way longer than they should. But why does this particular task keep getting pushed aside when you know how important it is?

In this episode, I'm breaking down the three real reasons your website stays on the back burner. More importantly, I'm talking about what deprioritizing your website is actually costing you—from credibility and pricing perception to sales conversions and mental energy. 

And friend—this isn't about guilt or shame. It's about understanding the psychology and practical barriers so you can finally address them.

_____________________________________________
 
 EPISODE 170.
Read the show notes and view the full transcript here: 

______________________________________________

Here's the info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

_____________________________________________

]]> Real question: How long has your website been on your to-do list? Months? A year? Longer? You know it needs work, and you have the best intentions, but somehow it keeps getting pushed to next week, next month, always landing at the bottom of your priority list. And here's the thing—it's not just you. Even really successful business owners who are excellent at execution let their websites languish for way longer than they should. But why does this particular task keep getting pushed aside when you know how important it is?

In this episode, I'm breaking down the three real reasons your website stays on the back burner. More importantly, I'm talking about what deprioritizing your website is actually costing you—from credibility and pricing perception to sales conversions and mental energy. 

And friend—this isn't about guilt or shame. It's about understanding the psychology and practical barriers so you can finally address them.

_____________________________________________
 
 EPISODE 170.
Read the show notes and view the full transcript here: 

______________________________________________

Here's the info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

_____________________________________________

]]> Erin Ollila Buzzsprout-18207998 Mon, 17 Nov 2025 00:00:00 -0500 1392 4 170 full false Homepage Hierarchy: The Framework That Makes Visitors Stay and Convert Homepage Hierarchy: The Framework That Makes Visitors Stay and Convert When someone lands on your homepage, they make a decision in about three seconds—stay or leave. That's it. Three seconds to convince them they're in the right place. 

But here's what I see constantly: homepages organized around what a business wants to say, not what the visitor actually needs to know. And when this happens the visitor can't figure out if they're in the right place, and instead of staying, they leave.

In this episode, I'll share a framework for organizing your homepage so visitors quickly decide they're in the right place and know what to do next. I'll cover what needs to be above the fold (the four non-negotiables), the logical flow that tells a story, and the common mistakes that make people bounce. If you've been following this series on website confidence, this episode brings everything together with a practical framework you can implement right now.

_____________________________________________
 
 EPISODE 169.
Read the show notes and view the full transcript here: 

______________________________________________

Here's the info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

_____________________________________________

]]> When someone lands on your homepage, they make a decision in about three seconds—stay or leave. That's it. Three seconds to convince them they're in the right place. 

But here's what I see constantly: homepages organized around what a business wants to say, not what the visitor actually needs to know. And when this happens the visitor can't figure out if they're in the right place, and instead of staying, they leave.

In this episode, I'll share a framework for organizing your homepage so visitors quickly decide they're in the right place and know what to do next. I'll cover what needs to be above the fold (the four non-negotiables), the logical flow that tells a story, and the common mistakes that make people bounce. If you've been following this series on website confidence, this episode brings everything together with a practical framework you can implement right now.

_____________________________________________
 
 EPISODE 169.
Read the show notes and view the full transcript here: 

______________________________________________

Here's the info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

_____________________________________________

]]> Erin Ollila Buzzsprout-18186491 Thu, 13 Nov 2025 00:00:00 -0500 1479 4 169 full false Stop Attracting Tire-Kickers: What Premium Clients Want to See on Your Website Stop Attracting Tire-Kickers: What Premium Clients Want to See on Your Website Why do some websites attract premium clients while others seem to only draw in bargain hunters and price shoppers? 

After ten years of writing for brands and businesses, I've learned that client quality isn't about luck—it's about signals. Premium clients (people who value expertise, understand that quality costs money, and are serious about getting results) are scanning for very specific things when they evaluate your website. And if those signals aren't present, they simply move on.

Instead of what pushes visitors away—like we discussed last week—I'm talking about what attracts the right people—specifically, premium clients who are ready to invest. 

I'll walk you through the three main signals they're looking for and cover the smaller details that premium clients pick up on, from how you talk about pricing to your overall confidence level. 

This isn't about making your brand look luxurious or expensive—it's about showing premium clients the specific things they need to see before they feel confident about reaching out.

__________________________________________

EPISODE 168.
Read the show notes and view the full transcript here: 

______________________________________________

Here's the info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

_____________________________________________

]]> Why do some websites attract premium clients while others seem to only draw in bargain hunters and price shoppers? 

After ten years of writing for brands and businesses, I've learned that client quality isn't about luck—it's about signals. Premium clients (people who value expertise, understand that quality costs money, and are serious about getting results) are scanning for very specific things when they evaluate your website. And if those signals aren't present, they simply move on.

Instead of what pushes visitors away—like we discussed last week—I'm talking about what attracts the right people—specifically, premium clients who are ready to invest. 

I'll walk you through the three main signals they're looking for and cover the smaller details that premium clients pick up on, from how you talk about pricing to your overall confidence level. 

This isn't about making your brand look luxurious or expensive—it's about showing premium clients the specific things they need to see before they feel confident about reaching out.

__________________________________________

EPISODE 168.
Read the show notes and view the full transcript here: 

______________________________________________

Here's the info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

_____________________________________________

]]> Erin Ollila Buzzsprout-18181061 Wed, 12 Nov 2025 00:00:00 -0500 1665 4 168 full false 4 Website Silent Killers That Make Visitors Ghost You (And How to Fix Them) 4 Website Silent Killers That Make Visitors Ghost You (And How to Fix Them) You're getting traffic to your website. People are clicking around, spending time there—but your inbox stays empty. No contact forms filled out, no calls booked, nothing. So you think, "I just need more visitors, right?" 

Wrong. The problem isn't traffic—it's that your website is quietly pushing people away before they reach out. There are four website silent killers turning interested visitors into ghosts: confusion, overwhelm, distrust, and friction.

In this episode, I'm breaking down exactly what each of these website silent killers looks like in practice and how they're costing you clients without you even realizing it. We'll explore why someone might land on your site genuinely interested but leave without taking action, and more importantly, what you can do to fix it. 

These aren't design problems—they're messaging, strategy, and user experience problems that you can actually address without a complete website overhaul.
__________________________________________

EPISODE 167.
Read the show notes and view the full transcript here: https://erinollila.com/4-website-silent-killers-that-make-visitors-ghost-you/

______________________________________________

Here's the info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

_____________________________________________

Shout out to Carolyn from Maypop Creative's new social media series "Lessons from the Cheese Shop" which inspired my cheese shop example this week 🤣

_____________________________________________

]]> You're getting traffic to your website. People are clicking around, spending time there—but your inbox stays empty. No contact forms filled out, no calls booked, nothing. So you think, "I just need more visitors, right?" 

Wrong. The problem isn't traffic—it's that your website is quietly pushing people away before they reach out. There are four website silent killers turning interested visitors into ghosts: confusion, overwhelm, distrust, and friction.

In this episode, I'm breaking down exactly what each of these website silent killers looks like in practice and how they're costing you clients without you even realizing it. We'll explore why someone might land on your site genuinely interested but leave without taking action, and more importantly, what you can do to fix it. 

These aren't design problems—they're messaging, strategy, and user experience problems that you can actually address without a complete website overhaul.
__________________________________________

EPISODE 167.
Read the show notes and view the full transcript here: https://erinollila.com/4-website-silent-killers-that-make-visitors-ghost-you/

______________________________________________

Here's the info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

_____________________________________________

Shout out to Carolyn from Maypop Creative's new social media series "Lessons from the Cheese Shop" which inspired my cheese shop example this week 🤣

_____________________________________________

]]> Erin Ollila Buzzsprout-18073212 Tue, 28 Oct 2025 10:00:00 -0400 1451 4 167 full false Stop Apologizing for Your Website: The Glow-Up Approach for Small Business Owners Stop Apologizing for Your Website: The Glow-Up Approach for Small Business Owners Ever share your website link with a disclaimer like "Sorry, it's outdated!" or "I know it needs work!"? If you've ever apologized for your website before anyone even clicks, you're not alone—but that apology is quietly sabotaging your business.

 When you undermine your own credibility, you're not being humble. You're actively telling potential clients not to trust you, and worse, you're attracting discount-seekers while premium clients move on to someone who seems more confident.

In this episode, I'm breaking down what your website apologies are really costing you and why your site probably doesn't need the complete teardown you've been dreading. 

We'll explore the difference between a website glow-up and a full rebuild, plus I'll share specific, strategic improvements you can make right now—without hiring a designer or spending months on the project. It's time to share your link without commentary and let your website work for you.

__________________________________________

EPISODE 166.
Read the show notes and view the full transcript here: https://erinollila.com/stop-apologizing-for-your-website/

______________________________________________

Here's the info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

_____________________________________________

]]> Ever share your website link with a disclaimer like "Sorry, it's outdated!" or "I know it needs work!"? If you've ever apologized for your website before anyone even clicks, you're not alone—but that apology is quietly sabotaging your business.

 When you undermine your own credibility, you're not being humble. You're actively telling potential clients not to trust you, and worse, you're attracting discount-seekers while premium clients move on to someone who seems more confident.

In this episode, I'm breaking down what your website apologies are really costing you and why your site probably doesn't need the complete teardown you've been dreading. 

We'll explore the difference between a website glow-up and a full rebuild, plus I'll share specific, strategic improvements you can make right now—without hiring a designer or spending months on the project. It's time to share your link without commentary and let your website work for you.

__________________________________________

EPISODE 166.
Read the show notes and view the full transcript here: https://erinollila.com/stop-apologizing-for-your-website/

______________________________________________

Here's the info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

_____________________________________________

]]> Erin Ollila Buzzsprout-18057669 Wed, 22 Oct 2025 13:00:00 -0400 1297 4 166 full false The Truth About AI Overviews with SEO Expert Emily Gertenbach The Truth About AI Overviews with SEO Expert Emily Gertenbach Know that AI-generated answer at the top of your Google search results? Curious about whether you should adjust your search optimization techniques to show up in that space? Well, those answers, called AI Overviews, are changing everything about how people find businesses online. 

Today, SEO expert Emily Gertenbach joins me on Talk Copy to Me to break down what AI Overviews actually are, how they differ from traditional search results, and whether showing up in them is even right for your business. We'll cover the pros and cons for product-based versus service-based businesses, how AI Overviews are changing user behavior (spoiler: people aren't clicking as much anymore), and the practical steps you can take to optimize your existing content.

If you've been panicking about whether you should try to show up in AI Overviews or how to even make that happen, this conversation will give you the clarity you need to make strategic decisions for your business.

__________________________________________

EPISODE 165.
Read the show notes and view the full transcript here: Coming Soon

______________________________________________

Get to know our guest expert, Emily Gertenbach
Emily is a search engine optimization consultant, freelance writer, and AI skeptic who has spent the past 15 years creating readable, relatable SEO content for B2B that ranks highly … and stays at the top of search results (and in LLM chats). Her clients include small, hyper-local agencies and internationally-recognized brands alike. She believes, and proves, that every brand can connect to their ideal clients in search using human-centered, well-written content that transcends changes in Google algorithms and search technology. 

When you're done listening to this episode, I highly recommend you check out Emily's Gertenbach's guide, A Very Simple Stress-Free Guide to Artificial Intelligence. She has a great way of explaining in-depth topics in an easy-to-understand way. 

Click the link above or copy and paste what's here: https://www.egcreativecontent.com/books-and-guides/


Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products


]]> Know that AI-generated answer at the top of your Google search results? Curious about whether you should adjust your search optimization techniques to show up in that space? Well, those answers, called AI Overviews, are changing everything about how people find businesses online. 

Today, SEO expert Emily Gertenbach joins me on Talk Copy to Me to break down what AI Overviews actually are, how they differ from traditional search results, and whether showing up in them is even right for your business. We'll cover the pros and cons for product-based versus service-based businesses, how AI Overviews are changing user behavior (spoiler: people aren't clicking as much anymore), and the practical steps you can take to optimize your existing content.

If you've been panicking about whether you should try to show up in AI Overviews or how to even make that happen, this conversation will give you the clarity you need to make strategic decisions for your business.

__________________________________________

EPISODE 165.
Read the show notes and view the full transcript here: Coming Soon

______________________________________________

Get to know our guest expert, Emily Gertenbach
Emily is a search engine optimization consultant, freelance writer, and AI skeptic who has spent the past 15 years creating readable, relatable SEO content for B2B that ranks highly … and stays at the top of search results (and in LLM chats). Her clients include small, hyper-local agencies and internationally-recognized brands alike. She believes, and proves, that every brand can connect to their ideal clients in search using human-centered, well-written content that transcends changes in Google algorithms and search technology. 

When you're done listening to this episode, I highly recommend you check out Emily's Gertenbach's guide, A Very Simple Stress-Free Guide to Artificial Intelligence. She has a great way of explaining in-depth topics in an easy-to-understand way. 

Click the link above or copy and paste what's here: https://www.egcreativecontent.com/books-and-guides/


Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products


]]> Erin Ollila Buzzsprout-17998980 Thu, 16 Oct 2025 00:00:00 -0400 2940 4 165 full false AIO, GEO, or SEO? Here's How to Tackle Modern Search Optimization AIO, GEO, or SEO? Here's How to Tackle Modern Search Optimization Are you spending too much time worrying about whether you need to impress search engines or AI tools? You might feel panicked and ignore it completely or abandon traditional SEO to chase the shiny new thing. 

Well, both approaches are wrong. The truth is, you can't do AI optimization (AIO) without traditional SEO—they're not separate strategies, and one builds on the other.

In this episode, I'm breaking down what still matters in traditional SEO, what AI optimization actually means, and how these two approaches work together instead of replacing each other. 

I'll walk you through the exact content structure changes you need to make to show up in both traditional search results and AI-generated answers, why AI-generated content doesn't perform well for AIO, and what you should actually focus on if you're feeling overwhelmed by all of this.

__________________________________________

EPISODE 164.
Read the show notes and view the full transcript here: Coming Soon

______________________________________________

Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

]]> Are you spending too much time worrying about whether you need to impress search engines or AI tools? You might feel panicked and ignore it completely or abandon traditional SEO to chase the shiny new thing. 

Well, both approaches are wrong. The truth is, you can't do AI optimization (AIO) without traditional SEO—they're not separate strategies, and one builds on the other.

In this episode, I'm breaking down what still matters in traditional SEO, what AI optimization actually means, and how these two approaches work together instead of replacing each other. 

I'll walk you through the exact content structure changes you need to make to show up in both traditional search results and AI-generated answers, why AI-generated content doesn't perform well for AIO, and what you should actually focus on if you're feeling overwhelmed by all of this.

__________________________________________

EPISODE 164.
Read the show notes and view the full transcript here: Coming Soon

______________________________________________

Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

]]> Erin Ollila Buzzsprout-17998824 Tue, 14 Oct 2025 00:00:00 -0400 1370 4 164 full false The Importance of Editing and Fact-Checking Your AI Content The Importance of Editing and Fact-Checking Your AI Content Your AI just wrote you a blog post and it sounds great—so are you ready to hit publish? 

The answer is no.

Here's why: AI makes stuff up, gets facts wrong, and sometimes loses your voice completely—and you won't catch these problems unless you know what to look for. For small business owners and creatives using AI to create or repurpose content, editing and fact-checking aren't optional—they're essential for protecting your credibility and maintaining trust with your audience.

In this episode, I'm walking you through my two-stage editing process for AI-generated content. You'll learn how to use in-tool refinement to improve AI's output before you even start manual editing, how to review content for messaging, voice, story flow, and style, and—most critically—how to fact-check everything before it goes live. 

Sound good? Then let's start talking copy.

__________________________________________

EPISODE 163.
Read the show notes and view the full transcript here: Coming Soon

______________________________________________

Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products


]]> Your AI just wrote you a blog post and it sounds great—so are you ready to hit publish? 

The answer is no.

Here's why: AI makes stuff up, gets facts wrong, and sometimes loses your voice completely—and you won't catch these problems unless you know what to look for. For small business owners and creatives using AI to create or repurpose content, editing and fact-checking aren't optional—they're essential for protecting your credibility and maintaining trust with your audience.

In this episode, I'm walking you through my two-stage editing process for AI-generated content. You'll learn how to use in-tool refinement to improve AI's output before you even start manual editing, how to review content for messaging, voice, story flow, and style, and—most critically—how to fact-check everything before it goes live. 

Sound good? Then let's start talking copy.

__________________________________________

EPISODE 163.
Read the show notes and view the full transcript here: Coming Soon

______________________________________________

Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products


]]> Erin Ollila Buzzsprout-17981102 Fri, 10 Oct 2025 00:00:00 -0400 1823 4 163 full false AI for Content Repurposing: How to Maximize Your Existing Content AI for Content Repurposing: How to Maximize Your Existing Content What if the content you've already created could work harder for you? If you're like most small business owners and creatives, you've spent hours crafting blog posts, emails, and social content—only to use them once and move on. 

But here's the thing: you're sitting on a goldmine of material that could be repurposed to extend your reach, fill your content calendar, and actually get a return on all that time you invested. 

In this episode of Talk Copy to Me, I'm showing you how AI can make content repurposing faster and more strategic than ever before. 

I'll walk you through bi-directional repurposing (yes, you can go from short-form to long-form content too), share specific workflows you can use right away, and give you the exact prompts and context you need to get quality results from AI tools.

 You'll learn how to choose which content is worth repurposing, how to maintain your voice across different formats, and—most importantly—what mistakes to avoid so you're not just churning out mediocre content. 

This isn't about letting AI run wild with your messaging; it's about using it strategically to maximize the ROI on content you've already validated.

You in? Great! Let's start talking copy.

__________________________________________

EPISODE 162.
Read the show notes and view the full transcript here: Coming Soon

______________________________________________

Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

]]> What if the content you've already created could work harder for you? If you're like most small business owners and creatives, you've spent hours crafting blog posts, emails, and social content—only to use them once and move on. 

But here's the thing: you're sitting on a goldmine of material that could be repurposed to extend your reach, fill your content calendar, and actually get a return on all that time you invested. 

In this episode of Talk Copy to Me, I'm showing you how AI can make content repurposing faster and more strategic than ever before. 

I'll walk you through bi-directional repurposing (yes, you can go from short-form to long-form content too), share specific workflows you can use right away, and give you the exact prompts and context you need to get quality results from AI tools.

 You'll learn how to choose which content is worth repurposing, how to maintain your voice across different formats, and—most importantly—what mistakes to avoid so you're not just churning out mediocre content. 

This isn't about letting AI run wild with your messaging; it's about using it strategically to maximize the ROI on content you've already validated.

You in? Great! Let's start talking copy.

__________________________________________

EPISODE 162.
Read the show notes and view the full transcript here: Coming Soon

______________________________________________

Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

]]> Erin Ollila Buzzsprout-17978536 Wed, 08 Oct 2025 13:00:00 -0400 1973 4 162 full false Is It Possible to Use AI As a Brainstorming Partner? Is It Possible to Use AI As a Brainstorming Partner? You've got your AI trained with your brand voice and messaging, but you're still just using it to write social posts. (Sound familiar?) But what if you could actually use AI as a brainstorming partner?

If you did the foundation work from last week's episode, your AI actually knows your business well enough to help you think through bigger challenges.

In this episode, we explore how to brainstorm strategically with AI—not just content topics, but messaging angles, audience concerns, and potential blind spots in your approach. 

And don't worry, I also cover AI's significant limitations that most people ignore, like its built-in biases and tendency to tell you what you want to hear. The goal is using AI to think more thoroughly while staying in control of all strategic decisions.

You in? Great, let's start talking copy.

__________________________________________

EPISODE 161.
Read the show notes and view the full transcript here: Coming Soon

______________________________________________

Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

]]> You've got your AI trained with your brand voice and messaging, but you're still just using it to write social posts. (Sound familiar?) But what if you could actually use AI as a brainstorming partner?

If you did the foundation work from last week's episode, your AI actually knows your business well enough to help you think through bigger challenges.

In this episode, we explore how to brainstorm strategically with AI—not just content topics, but messaging angles, audience concerns, and potential blind spots in your approach. 

And don't worry, I also cover AI's significant limitations that most people ignore, like its built-in biases and tendency to tell you what you want to hear. The goal is using AI to think more thoroughly while staying in control of all strategic decisions.

You in? Great, let's start talking copy.

__________________________________________

EPISODE 161.
Read the show notes and view the full transcript here: Coming Soon

______________________________________________

Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

]]> Erin Ollila Buzzsprout-17911165 Fri, 26 Sep 2025 11:00:00 -0400 1520 4 161 full false How a Copy Coach Can Help You Train AI How a Copy Coach Can Help You Train AI Your AI keeps giving you generic copy because it doesn't know your business the way a human copywriter would. Most people think the solution is better prompts, but that's like thinking good copy just means better grammar.

You're missing the entire strategy layer underneath.

In this episode, I explore why AI training fails for most business owners and how working with a copy coach can solve the real problem. We'll talk about developing the strategic foundation your AI actually needs, from specific brand voice definitions to clear audience insights, and why this approach improves all your marketing, not just AI-generated content.

__________________________________________

EPISODE 160.
Read the show notes and view the full transcript here: https://erinollila.com/how-a-copy-coach-can-help-you-train-ai/

______________________________________________

Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

]]> Your AI keeps giving you generic copy because it doesn't know your business the way a human copywriter would. Most people think the solution is better prompts, but that's like thinking good copy just means better grammar.

You're missing the entire strategy layer underneath.

In this episode, I explore why AI training fails for most business owners and how working with a copy coach can solve the real problem. We'll talk about developing the strategic foundation your AI actually needs, from specific brand voice definitions to clear audience insights, and why this approach improves all your marketing, not just AI-generated content.

__________________________________________

EPISODE 160.
Read the show notes and view the full transcript here: https://erinollila.com/how-a-copy-coach-can-help-you-train-ai/

______________________________________________

Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

]]> Erin Ollila Buzzsprout-17867243 Thu, 18 Sep 2025 15:00:00 -0400 1694 4 160 full true Want to Know What Copy Coaching Is Really Like? Peek Behind the Scenes Want to Know What Copy Coaching Is Really Like? Peek Behind the Scenes Ever wondered what professional copy feedback actually looks like? I'm taking you inside a real copy coaching session to show you the detailed feedback process, collaborative revision sessions, and co-writing moments that transform rough drafts into compelling copy. 

See exactly how the collaboration works in this episode of Talk Copy to Me.

__________________________________________

EPISODE 159.
Read the show notes and view the full transcript here: https://erinollila.com/what-is-copy-coaching-really-like

______________________________________________

Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

]]> Ever wondered what professional copy feedback actually looks like? I'm taking you inside a real copy coaching session to show you the detailed feedback process, collaborative revision sessions, and co-writing moments that transform rough drafts into compelling copy. 

See exactly how the collaboration works in this episode of Talk Copy to Me.

__________________________________________

EPISODE 159.
Read the show notes and view the full transcript here: https://erinollila.com/what-is-copy-coaching-really-like

______________________________________________

Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

]]> Erin Ollila Buzzsprout-17746812 Thu, 28 Aug 2025 00:00:00 -0400 1314 4 159 full false The Done-With-You Approach to Copywriting: Strategy + Support The Done-With-You Approach to Copywriting: Strategy + Support What if you could get professional copywriting help without completely handing over control of your message? Copy coaching offers a collaborative middle ground that combines your unique voice with professional strategy and support.

In this episode, I'm breaking down exactly what the done-with-you approach to copywriting looks like, who it serves best, and how the process works whether you're starting from scratch or already have copy that needs improvement. 

You'll learn why some business owners can't (and shouldn't) delegate copywriting completely, and how collaboration can actually produce better results than going it alone.

__________________________________________

EPISODE 158.
Read the show notes and view the full transcript here: https://erinollila.com/the-done-with-you-approach-to-copywriting/

______________________________________________

Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

]]> What if you could get professional copywriting help without completely handing over control of your message? Copy coaching offers a collaborative middle ground that combines your unique voice with professional strategy and support.

In this episode, I'm breaking down exactly what the done-with-you approach to copywriting looks like, who it serves best, and how the process works whether you're starting from scratch or already have copy that needs improvement. 

You'll learn why some business owners can't (and shouldn't) delegate copywriting completely, and how collaboration can actually produce better results than going it alone.

__________________________________________

EPISODE 158.
Read the show notes and view the full transcript here: https://erinollila.com/the-done-with-you-approach-to-copywriting/

______________________________________________

Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

]]> Erin Ollila Buzzsprout-17685112 Tue, 19 Aug 2025 00:00:00 -0400 1457 4 158 full false Creative Burnout: What to Create When You Don't Feel Like Creating Creative Burnout: What to Create When You Don't Feel Like Creating Creative burnout isn't a personal failure—it's a signal that your current content creation approach isn't sustainable. Whether you're in a creative rut right now or want to prepare for inevitable dry spells, this episode is about creating sustainably rather than constantly.

I'm getting honest about why I took time off from podcasting and what I learned during that break. You'll discover low-energy content strategies that still provide value, how to prevent future burnout, and when to seek support rather than just pushing through. Because your audience would rather have authentic content than forced content that feels generic.

__________________________________________

EPISODE 157.
Read the show notes and view the full transcript here: https://erinollila.com/creative-burnout-and-what-to-create/

______________________________________________

Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products


]]> Creative burnout isn't a personal failure—it's a signal that your current content creation approach isn't sustainable. Whether you're in a creative rut right now or want to prepare for inevitable dry spells, this episode is about creating sustainably rather than constantly.

I'm getting honest about why I took time off from podcasting and what I learned during that break. You'll discover low-energy content strategies that still provide value, how to prevent future burnout, and when to seek support rather than just pushing through. Because your audience would rather have authentic content than forced content that feels generic.

__________________________________________

EPISODE 157.
Read the show notes and view the full transcript here: https://erinollila.com/creative-burnout-and-what-to-create/

______________________________________________

Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products


]]> Erin Ollila Buzzsprout-17281173 Wed, 04 Jun 2025 11:00:00 -0400 1853 4 157 full false 5 Experts on the Website Mistakes Driving Clients Away 5 Experts on the Website Mistakes Driving Clients Away Are you struggling to understand why your 🤩 beautiful 🤩 website isn't bringing in clients? 

In this episode, four guests join me to reveal the common website mistakes that are actively costing you business. From confusing navigation to poor calls-to-action, these seemingly small issues create major barriers between you and potential clients who are ready to work with you. You'll discover practical fixes for navigation nightmares, content confusion, and conversion killers. 

Whether you're a solopreneur with a DIY site or a growing business ready for a strategic overhaul, you'll walk away with actionable steps to transform your website from a pretty brochure into a client-generating machine.

__________________________________________

EPISODE 156.
Read the show notes and view the full transcript here: 

______________________________________________


Join the waitlist for Spring Clean Your Site 2025: https://erinollila.com/opt-in-spring-clean-your-website/

Book a Done-For-You Website Audit: https://erinollila.com/website-audit/

______________________________________________


Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products


]]> Are you struggling to understand why your 🤩 beautiful 🤩 website isn't bringing in clients? 

In this episode, four guests join me to reveal the common website mistakes that are actively costing you business. From confusing navigation to poor calls-to-action, these seemingly small issues create major barriers between you and potential clients who are ready to work with you. You'll discover practical fixes for navigation nightmares, content confusion, and conversion killers. 

Whether you're a solopreneur with a DIY site or a growing business ready for a strategic overhaul, you'll walk away with actionable steps to transform your website from a pretty brochure into a client-generating machine.

__________________________________________

EPISODE 156.
Read the show notes and view the full transcript here: 

______________________________________________


Join the waitlist for Spring Clean Your Site 2025: https://erinollila.com/opt-in-spring-clean-your-website/

Book a Done-For-You Website Audit: https://erinollila.com/website-audit/

______________________________________________


Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products


]]> Erin Ollila Buzzsprout-16817043 Tue, 18 Mar 2025 15:00:00 -0400 1503 4 156 full false Your Website Is Working Against You: Here's How Your Website Is Working Against You: Here's How Could your website secretly be sabotaging your business growth? 

You've got traffic but no conversions. You're attracting the wrong inquiries. And potential clients keep asking for information that's literally right there on your site. 

These aren't just annoyances—they're warning signs.

In this episode of Talk Copy to Me, I'll walk you through the five key areas where your website might be working AGAINST you instead of FOR you. You'll learn how to identify misaligned messaging, interpret user behavior red flags, spot the business impact signals, recognize brand evolution issues, and address strategic disconnects that could be costing you clients and revenue without you even realizing it.

Ready to future proof your site? Then let's start talking copy.
__________________________________________

EPISODE 155.
Read the show notes and view the full transcript here: https://erinollila.com/your-website-is-working-against-you/

______________________________________________


Join the waitlist for Spring Clean Your Site 2025: https://erinollila.com/opt-in-spring-clean-your-website/

Book a Done-For-You Website Audit: https://erinollila.com/website-audit/

______________________________________________


Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

]]> Could your website secretly be sabotaging your business growth? 

You've got traffic but no conversions. You're attracting the wrong inquiries. And potential clients keep asking for information that's literally right there on your site. 

These aren't just annoyances—they're warning signs.

In this episode of Talk Copy to Me, I'll walk you through the five key areas where your website might be working AGAINST you instead of FOR you. You'll learn how to identify misaligned messaging, interpret user behavior red flags, spot the business impact signals, recognize brand evolution issues, and address strategic disconnects that could be costing you clients and revenue without you even realizing it.

Ready to future proof your site? Then let's start talking copy.
__________________________________________

EPISODE 155.
Read the show notes and view the full transcript here: https://erinollila.com/your-website-is-working-against-you/

______________________________________________


Join the waitlist for Spring Clean Your Site 2025: https://erinollila.com/opt-in-spring-clean-your-website/

Book a Done-For-You Website Audit: https://erinollila.com/website-audit/

______________________________________________


Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

]]> Erin Ollila Buzzsprout-16786156 Thu, 13 Mar 2025 11:00:00 -0400 1741 4 155 full false 5 Essential Strategy Questions I Ask of All My Clients 5 Essential Strategy Questions I Ask of All My Clients Tired of investing in new marketing efforts that were supposed to transform your business, but somehow fell short of delivering real results? 

In this episode, I reveal the five strategy questions that any good strategist should be asking you—questions that cut through surface-level solutions and get to the heart of what your business actually needs. 

You'll learn what these essential strategy questions are, why they matter, and how the answers can completely transform your approach to business growth.

 
__________________________________________

EPISODE 154.
Read the show notes and view the full transcript here: https://erinollila.com/five-strategy-questions-episode/

______________________________________________


Join the waitlist for Spring Clean Your Site 2025: https://erinollila.com/opt-in-spring-clean-your-website/

______________________________________________


Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

]]> Tired of investing in new marketing efforts that were supposed to transform your business, but somehow fell short of delivering real results? 

In this episode, I reveal the five strategy questions that any good strategist should be asking you—questions that cut through surface-level solutions and get to the heart of what your business actually needs. 

You'll learn what these essential strategy questions are, why they matter, and how the answers can completely transform your approach to business growth.

 
__________________________________________

EPISODE 154.
Read the show notes and view the full transcript here: https://erinollila.com/five-strategy-questions-episode/

______________________________________________


Join the waitlist for Spring Clean Your Site 2025: https://erinollila.com/opt-in-spring-clean-your-website/

______________________________________________


Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

]]> Erin Ollila Buzzsprout-16743399 Thu, 06 Mar 2025 00:00:00 -0500 1539 4 154 full false What Happens in a Strategy Session? What Happens in a Strategy Session? Ever booked a strategy call and wondered if you just wasted your money? 

Or hesitated to book one because you weren't sure what would actually happen?

 In this episode, I'm sharing my exact process for strategy sessions - from the questions I ask to what you should walk away with. No more mystery, just a clear roadmap for getting real value from your strategy time.

__________________________________________

EPISODE 153.
Read the show notes and view the full transcript here: https://erinollila.com/what-happens-in-a-strategy-session/

______________________________________________


Join the waitlist for Spring Clean Your Site 2025: https://erinollila.com/opt-in-spring-clean-your-website/

______________________________________________


Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session right away
• Visit Erin's website to learn more about her business, services, and products
• Come chat with Erin on Threads, Instagram, or LinkedIn


]]> Ever booked a strategy call and wondered if you just wasted your money? 

Or hesitated to book one because you weren't sure what would actually happen?

 In this episode, I'm sharing my exact process for strategy sessions - from the questions I ask to what you should walk away with. No more mystery, just a clear roadmap for getting real value from your strategy time.

__________________________________________

EPISODE 153.
Read the show notes and view the full transcript here: https://erinollila.com/what-happens-in-a-strategy-session/

______________________________________________


Join the waitlist for Spring Clean Your Site 2025: https://erinollila.com/opt-in-spring-clean-your-website/

______________________________________________


Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session right away
• Visit Erin's website to learn more about her business, services, and products
• Come chat with Erin on Threads, Instagram, or LinkedIn


]]> Erin Ollila Buzzsprout-16697004 Wed, 26 Feb 2025 11:00:00 -0500 1561 4 153 full false Three Ways to Get Strategic in Your Business Three Ways to Get Strategic in Your Business Ever notice how everyone talks about needing a strategy, but nobody explains how to actually get one? Time to change that. In this episode, I'm breaking down three different approaches to building your strategic foundation—because different businesses need different solutions. Find out which approach makes the most sense for where you are right now.

__________________________________________

EPISODE 152.
Read the show notes and view the full transcript here: https://erinollila.com/strategic-marketing-strategy-for-your-business/

______________________________________________


Join the waitlist for Spring Clean Your Site 2025: https://erinollila.com/opt-in-spring-clean-your-website/

______________________________________________


Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session right away
• Visit Erin's website to learn more about her business, services, and products
• Come chat with Erin on Threads, Instagram, or LinkedIn

]]> Ever notice how everyone talks about needing a strategy, but nobody explains how to actually get one? Time to change that. In this episode, I'm breaking down three different approaches to building your strategic foundation—because different businesses need different solutions. Find out which approach makes the most sense for where you are right now.

__________________________________________

EPISODE 152.
Read the show notes and view the full transcript here: https://erinollila.com/strategic-marketing-strategy-for-your-business/

______________________________________________


Join the waitlist for Spring Clean Your Site 2025: https://erinollila.com/opt-in-spring-clean-your-website/

______________________________________________


Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session right away
• Visit Erin's website to learn more about her business, services, and products
• Come chat with Erin on Threads, Instagram, or LinkedIn

]]> Erin Ollila Buzzsprout-16613439 Tue, 18 Feb 2025 15:00:00 -0500 1130 4 152 full false The Audit Advantage: Why Review Comes Before Marketing Strategy The Audit Advantage: Why Review Comes Before Marketing Strategy Think you're ready to plan your marketing strategy? Hold up a minute. There's a crucial step you might be missing—one that could save you from wasting time and money on changes you don't actually need. 

In this episode, I'm revealing why successful businesses always audit before they strategize (and how skipping this step might be costing you clients). It doesn't matter if you invest in a website audit, an email marketing audit, an SEO audit, or just a more general holistic marketing audit. Reviewing your efforts will greatly improve any future strategy you create.

__________________________________________

EPISODE 151.
Read the show notes and view the full transcript here:

https://erinollila.com/marketing-audits-website-audits-before-strategy/
______________________________________________


Join the waitlist for Spring Clean Your Site 2025: https://erinollila.com/opt-in-spring-clean-your-website/


Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session right away
• Visit Erin's website to learn more about her business, services, and products
• Come chat with Erin on Threads, Instagram, or LinkedIn

]]> Think you're ready to plan your marketing strategy? Hold up a minute. There's a crucial step you might be missing—one that could save you from wasting time and money on changes you don't actually need. 

In this episode, I'm revealing why successful businesses always audit before they strategize (and how skipping this step might be costing you clients). It doesn't matter if you invest in a website audit, an email marketing audit, an SEO audit, or just a more general holistic marketing audit. Reviewing your efforts will greatly improve any future strategy you create.

__________________________________________

EPISODE 151.
Read the show notes and view the full transcript here:

https://erinollila.com/marketing-audits-website-audits-before-strategy/
______________________________________________


Join the waitlist for Spring Clean Your Site 2025: https://erinollila.com/opt-in-spring-clean-your-website/


Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session right away
• Visit Erin's website to learn more about her business, services, and products
• Come chat with Erin on Threads, Instagram, or LinkedIn

]]> Erin Ollila Buzzsprout-16604453 Tue, 11 Feb 2025 14:00:00 -0500 1376 4 151 full false Why Strategy Needs to Come Before Copy, Content, SEO, and Conversions Why Strategy Needs to Come Before Copy, Content, SEO, and Conversions Tired of marketing tactics that don't deliver? Here's the truth: updating your website copy, creating more content, or "optimizing" for SEO won't fix anything if you don't have the right strategy behind it. 

In this episode, I'm breaking down why strategy needs to come first (and what that actually means for your business). Plus, I'm sharing real examples of how small strategic shifts can outperform years of tactical busy work.

__________________________________________

EPISODE 150.
Read the show notes and view the full transcript here:


______________________________________________


Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session right away
• Visit Erin's website to learn more about her business, services, and products
• Come chat with Erin on Threads, Instagram, or LinkedIn


]]> Tired of marketing tactics that don't deliver? Here's the truth: updating your website copy, creating more content, or "optimizing" for SEO won't fix anything if you don't have the right strategy behind it. 

In this episode, I'm breaking down why strategy needs to come first (and what that actually means for your business). Plus, I'm sharing real examples of how small strategic shifts can outperform years of tactical busy work.

__________________________________________

EPISODE 150.
Read the show notes and view the full transcript here:


______________________________________________


Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session right away
• Visit Erin's website to learn more about her business, services, and products
• Come chat with Erin on Threads, Instagram, or LinkedIn


]]> Erin Ollila Buzzsprout-16555111 Tue, 04 Feb 2025 00:00:00 -0500 1392 1 150 full false 2025 Business Goals: Systems, Strategy, and Sustainable Growth 2025 Business Goals: Systems, Strategy, and Sustainable Growth Following yesterday's honest look at 2024, it's time to talk about intentional growth in 2025. 

After spending a year adjusting to working traditional hours and learning about my true capacity, I'm ready to build systems that actually support my goals. In this episode, I'm sharing my strategic vision for the year ahead—from restructuring my services to finally completing those half-finished projects.

This isn't just about setting ambitious goals for myself and my business. It's about creating sustainable systems that work in real life. 

Whether you're planning your own content strategy, trying to increase revenue without burning out, or looking to build better business systems, you'll walk away with practical strategies you can implement in your own business planning.

__________________________________________

EPISODE 149.
Read the show notes and view the full transcript here: https://erinollila.com/2025-business-goals-systems-strategy-and-sustainable-growth/


______________________________________________


🥳 To celebrate the launch of the fourth season of Talk Copy to Me, we're doing FOUR short episodes this week 🥳

If you haven't listened in to the first three episodes, be sure to check it out after you listen in to this episode. On episodes 146 and 147, guest experts joined me on the show to talk about what marketing trends need to stay in 2024, as well as share their marketing predictions for 2025.

Episode 148 was an honest reflection back on my year in business in 2024. And today, I'll continue the conversation with my goals for 2025. Moving forward, Talk Copy to me will go back to weekly episodes on Tuesdays. See you next week, we're we'll keep talking copy.

Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Visit Erin's website to learn more about her business, services, and products
• Come chat with Erin on Threads, Instagram, or LinkedIn

]]> Following yesterday's honest look at 2024, it's time to talk about intentional growth in 2025. 

After spending a year adjusting to working traditional hours and learning about my true capacity, I'm ready to build systems that actually support my goals. In this episode, I'm sharing my strategic vision for the year ahead—from restructuring my services to finally completing those half-finished projects.

This isn't just about setting ambitious goals for myself and my business. It's about creating sustainable systems that work in real life. 

Whether you're planning your own content strategy, trying to increase revenue without burning out, or looking to build better business systems, you'll walk away with practical strategies you can implement in your own business planning.

__________________________________________

EPISODE 149.
Read the show notes and view the full transcript here: https://erinollila.com/2025-business-goals-systems-strategy-and-sustainable-growth/


______________________________________________


🥳 To celebrate the launch of the fourth season of Talk Copy to Me, we're doing FOUR short episodes this week 🥳

If you haven't listened in to the first three episodes, be sure to check it out after you listen in to this episode. On episodes 146 and 147, guest experts joined me on the show to talk about what marketing trends need to stay in 2024, as well as share their marketing predictions for 2025.

Episode 148 was an honest reflection back on my year in business in 2024. And today, I'll continue the conversation with my goals for 2025. Moving forward, Talk Copy to me will go back to weekly episodes on Tuesdays. See you next week, we're we'll keep talking copy.

Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Visit Erin's website to learn more about her business, services, and products
• Come chat with Erin on Threads, Instagram, or LinkedIn

]]> Erin Ollila Buzzsprout-16540581 Fri, 31 Jan 2025 14:00:00 -0500 1559 4 149 full false What Actually Happened in My Business in 2024 What Actually Happened in My Business in 2024 Your social feeds are probably flooded with perfectly curated end-of-year highlight reels right now. But transparency has always been one of my core values, which is why I believe in sharing both the wins and the struggles in business. In this episode, I'm pulling back the curtain on my 2024 - from teaching at Yale to navigating client transitions, from my son heading to college to realizing my systems needed a refresh (and yes, somehow keeping my sourdough starter alive through it all).

You'll learn practical lessons about adjusting to major life transitions while running a business, the real impact of focusing on SEO content, and why sometimes a "maintaining" year is exactly what you need. Plus, I'm breaking down my exact year-end review process so you can apply it to your own business reflection.

__________________________________________

EPISODE 148.
Read the show notes and view the full transcript here: https://erinollila.com/what-actually-happened-in-my-business-in-2024/

______________________________________________


🥳 To celebrate the launch of the fourth season of Talk Copy to Me, we're doing FOUR short episodes this week 🥳

If you haven't listened in to the first two episodes, be sure to check it out after you listen in to this episode. Guest experts joined me on the show to talk about what marketing trends need to stay in 2024, as well as share their marketing predictions for 2025.

I'll be back tomorrow to continue this conversation (yay to more behind-the-scenes content!) Make sure to tune in if you want to hear me break down my goals for 2025.

Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Visit Erin's website to learn more about her business, services, and products
• Come chat with Erin on Threads, Instagram, or LinkedIn

]]> Your social feeds are probably flooded with perfectly curated end-of-year highlight reels right now. But transparency has always been one of my core values, which is why I believe in sharing both the wins and the struggles in business. In this episode, I'm pulling back the curtain on my 2024 - from teaching at Yale to navigating client transitions, from my son heading to college to realizing my systems needed a refresh (and yes, somehow keeping my sourdough starter alive through it all).

You'll learn practical lessons about adjusting to major life transitions while running a business, the real impact of focusing on SEO content, and why sometimes a "maintaining" year is exactly what you need. Plus, I'm breaking down my exact year-end review process so you can apply it to your own business reflection.

__________________________________________

EPISODE 148.
Read the show notes and view the full transcript here: https://erinollila.com/what-actually-happened-in-my-business-in-2024/

______________________________________________


🥳 To celebrate the launch of the fourth season of Talk Copy to Me, we're doing FOUR short episodes this week 🥳

If you haven't listened in to the first two episodes, be sure to check it out after you listen in to this episode. Guest experts joined me on the show to talk about what marketing trends need to stay in 2024, as well as share their marketing predictions for 2025.

I'll be back tomorrow to continue this conversation (yay to more behind-the-scenes content!) Make sure to tune in if you want to hear me break down my goals for 2025.

Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Visit Erin's website to learn more about her business, services, and products
• Come chat with Erin on Threads, Instagram, or LinkedIn

]]> Erin Ollila Buzzsprout-16530022 Thu, 30 Jan 2025 01:00:00 -0500 2100 4 148 full false Marketing Predictions for 2025: 8 Experts Share What's Next Marketing Predictions for 2025: 8 Experts Share What's Next Picture this: You're planning your marketing strategy for 2025, staring at your screen, wondering if what worked last year will keep working tomorrow. We've all been there and understand that nagging feeling that everything's shifting—even though we're not exactly sure how.

That's why I've brought together eight marketing experts who are seeing these changes firsthand, and their predictions might surprise you.

You'll discover why building authentic connections is more crucial than ever, how to adapt your marketing for today's  audiences, and practical ways to stand out in an increasingly noisy—and overwhelming—world. Whether you're refining your brand voice or rethinking your sales approach, these predictions will help you navigate marketing in 2025 with confidence.

__________________________________________

EPISODE 147.
Read the show notes and view the full transcript here: https://erinollila.com/2025-marketing-predictions-from-experts/

______________________________________________


🥳 To celebrate the launch of the fourth season of Talk Copy to Me, we're doing FOUR short episodes this week 🥳

If you haven't listened in to yesterday's episode about what marketing trends need to stay in 2024, be sure to check it out after you listen in to this episode.

I'll be back on tomorrow and Friday with behind-the-scenes content. You can listen in on my 2024 year in review, as well as hear me break down my goals for 2025.

Thank you to the guest experts who contributed to this episode:

  • Courtney Fanning
  • Ami Williamson
  • Hannah Plourde
  • Stacy Braga
  • Becca Tracey
  • Breanna Owen
  • Samantha Burmeister
  • Andrea Shah


Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Visit Erin's website to learn more about her business, services, and products
• Come chat with Erin on Threads, Instagram, or LinkedIn

]]> Picture this: You're planning your marketing strategy for 2025, staring at your screen, wondering if what worked last year will keep working tomorrow. We've all been there and understand that nagging feeling that everything's shifting—even though we're not exactly sure how.

That's why I've brought together eight marketing experts who are seeing these changes firsthand, and their predictions might surprise you.

You'll discover why building authentic connections is more crucial than ever, how to adapt your marketing for today's  audiences, and practical ways to stand out in an increasingly noisy—and overwhelming—world. Whether you're refining your brand voice or rethinking your sales approach, these predictions will help you navigate marketing in 2025 with confidence.

__________________________________________

EPISODE 147.
Read the show notes and view the full transcript here: https://erinollila.com/2025-marketing-predictions-from-experts/

______________________________________________


🥳 To celebrate the launch of the fourth season of Talk Copy to Me, we're doing FOUR short episodes this week 🥳

If you haven't listened in to yesterday's episode about what marketing trends need to stay in 2024, be sure to check it out after you listen in to this episode.

I'll be back on tomorrow and Friday with behind-the-scenes content. You can listen in on my 2024 year in review, as well as hear me break down my goals for 2025.

Thank you to the guest experts who contributed to this episode:

  • Courtney Fanning
  • Ami Williamson
  • Hannah Plourde
  • Stacy Braga
  • Becca Tracey
  • Breanna Owen
  • Samantha Burmeister
  • Andrea Shah


Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Visit Erin's website to learn more about her business, services, and products
• Come chat with Erin on Threads, Instagram, or LinkedIn

]]> Erin Ollila Buzzsprout-16523493 Wed, 29 Jan 2025 00:00:00 -0500 1447 4 147 full false Breaking Up with Bad Marketing: 7 Tactics to Leave in 2024 Breaking Up with Bad Marketing: 7 Tactics to Leave in 2024 Are your marketing strategies stuck in 2024? 

As we enter 2025, let's talk about the outdated marketing tactics that need to stay in the past. From aspirational marketing that feels tone-deaf during this moment of history to gatekeeping prices on your website, this episode examines why certain approaches aren't serving your business anymore.

Join me and my panel of expert guests as we explore what's working (and what's not) in today's marketing landscape. You'll discover how to build authentic connections with your audience, communicate your value clearly, and adapt your marketing strategy for success in 2025.

__________________________________________

EPISODE 146.
Read the show notes and view the full transcript here: https://erinollila.com/marketing-trends-to-stay-in-the-past/

______________________________________________


🥳 To celebrate the launch of the fourth season of Talk Copy to Me, we're doing FOUR short episodes this week 🥳
Join me, some of the guest experts from this episode, and some new voices back tomorrow to talk about marketing predictions for 2025.
I'll be back on Thursday and Friday with behind-the-scenes content. You can listen in on my 2024 year in review, as well as hear me break down my goals for 2025.

Thank you to the guest experts who contributed to this episode:

  • Ami Williamson
  • Hannah Plourde
  • Becca Tracey
  • Breanna Owen
  • Samantha Burmeister
  • Andrea Shah


Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Visit Erin's website to learn more about her business, services, and products
• Come chat with Erin on Threads, Instagram, or LinkedIn


]]> Are your marketing strategies stuck in 2024? 

As we enter 2025, let's talk about the outdated marketing tactics that need to stay in the past. From aspirational marketing that feels tone-deaf during this moment of history to gatekeeping prices on your website, this episode examines why certain approaches aren't serving your business anymore.

Join me and my panel of expert guests as we explore what's working (and what's not) in today's marketing landscape. You'll discover how to build authentic connections with your audience, communicate your value clearly, and adapt your marketing strategy for success in 2025.

__________________________________________

EPISODE 146.
Read the show notes and view the full transcript here: https://erinollila.com/marketing-trends-to-stay-in-the-past/

______________________________________________


🥳 To celebrate the launch of the fourth season of Talk Copy to Me, we're doing FOUR short episodes this week 🥳
Join me, some of the guest experts from this episode, and some new voices back tomorrow to talk about marketing predictions for 2025.
I'll be back on Thursday and Friday with behind-the-scenes content. You can listen in on my 2024 year in review, as well as hear me break down my goals for 2025.

Thank you to the guest experts who contributed to this episode:

  • Ami Williamson
  • Hannah Plourde
  • Becca Tracey
  • Breanna Owen
  • Samantha Burmeister
  • Andrea Shah


Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Visit Erin's website to learn more about her business, services, and products
• Come chat with Erin on Threads, Instagram, or LinkedIn


]]> Erin Ollila Buzzsprout-16519898 Tue, 28 Jan 2025 13:00:00 -0500 1645 4 146 full false Defy Popular Marketing: Why Authenticity Outperforms Mass Appeal Defy Popular Marketing: Why Authenticity Outperforms Mass Appeal "Popular! You're gonna be popular!" Glinda's iconic song from Wicked is catchy, confident, and completely wrong—at least when it comes to your marketing strategy. 

Just like that peppy song promises popularity is the answer to everything, we're often told that appealing to everyone is the key to business success. But is that actually true?

In this episode, I'm exploring why being specific (and authentic!) beats being popular in business, and how to stop diluting your message trying to please everyone. You'll learn how to identify your unique angle, craft messaging that attracts perfect-fit clients, and build a business that's sustainable without trying to appeal to people who were never even your. buyers in the first place.

__________________________________________

EPISODE 145.
Read the show notes and view the full transcript here: https://erinollila.com/defy-popular-marketing-be-authentic-specific/

______________________________________________


Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Visit Erin's website to learn more about her business, services, and products
• Come chat with Erin on Threads, Instagram, or LinkedIn

]]> "Popular! You're gonna be popular!" Glinda's iconic song from Wicked is catchy, confident, and completely wrong—at least when it comes to your marketing strategy. 

Just like that peppy song promises popularity is the answer to everything, we're often told that appealing to everyone is the key to business success. But is that actually true?

In this episode, I'm exploring why being specific (and authentic!) beats being popular in business, and how to stop diluting your message trying to please everyone. You'll learn how to identify your unique angle, craft messaging that attracts perfect-fit clients, and build a business that's sustainable without trying to appeal to people who were never even your. buyers in the first place.

__________________________________________

EPISODE 145.
Read the show notes and view the full transcript here: https://erinollila.com/defy-popular-marketing-be-authentic-specific/

______________________________________________


Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Visit Erin's website to learn more about her business, services, and products
• Come chat with Erin on Threads, Instagram, or LinkedIn

]]> Erin Ollila Buzzsprout-16304400 Thu, 19 Dec 2024 00:00:00 -0500 1436 3 145 full false Is a Holiday Marketing Campaign Right for Your Business? Is a Holiday Marketing Campaign Right for Your Business? Drowning in holiday marketing emails? Wondering if your small business should join the holiday promotional mayhem? While everyone else is rushing to create Black Friday deals and holiday promotions, you might be questioning if it's really worth the effort (and the cost).

This episode breaks down the real pros and cons of holiday marketing (without the sugar coating), plus creative alternatives if you decide to skip the seasonal rush. It's perfect for business owners who want to make smart decisions, not just follow the crowd. You'll learn how to evaluate if holiday marketing makes sense for your business and discover strategic alternatives that might work better for you.

__________________________________________

EPISODE 144.
Read the show notes and view the full transcript here: https://erinollila.com/holiday-marketing-for-small-businesses-episode/

______________________________________________


Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Visit Erin's website to learn more about her business, services, and products
• Come chat with Erin on Threads, Instagram, or LinkedIn

]]> Drowning in holiday marketing emails? Wondering if your small business should join the holiday promotional mayhem? While everyone else is rushing to create Black Friday deals and holiday promotions, you might be questioning if it's really worth the effort (and the cost).

This episode breaks down the real pros and cons of holiday marketing (without the sugar coating), plus creative alternatives if you decide to skip the seasonal rush. It's perfect for business owners who want to make smart decisions, not just follow the crowd. You'll learn how to evaluate if holiday marketing makes sense for your business and discover strategic alternatives that might work better for you.

__________________________________________

EPISODE 144.
Read the show notes and view the full transcript here: https://erinollila.com/holiday-marketing-for-small-businesses-episode/

______________________________________________


Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Visit Erin's website to learn more about her business, services, and products
• Come chat with Erin on Threads, Instagram, or LinkedIn

]]> Erin Ollila Buzzsprout-16264787 Thu, 12 Dec 2024 00:00:00 -0500 1464 3 144 full false How to Use a Brand Messaging Guide (So It Doesn't Collect Dust) How to Use a Brand Messaging Guide (So It Doesn't Collect Dust) Is your brand messaging guide collecting digital dust somewhere in your Google Drive? You know what I'm talking about, right? That beautiful PDF you hired a copywriter or brand strategist to write, full of amazing insights about your brand voice, that you haven't looked at since you downloaded it. Yeah, and if you remember, this likely wasn't a small investment, either.

In this episode, I'm breaking down exactly how to use a brand messaging guide. You'll learn how to transform that fancy PDF into your secret weapon for consistent, compelling content that actually connects. Learn my practical system for putting your guide to work across every platform (without driving yourself nuts trying to do it all).

___________________________________________

EPISODE 143.
Read the show notes and view the full transcript here: https://erinollila.com/how-to-use-a-brand-messaging-guide-episode/

______________________________________________


Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Visit Erin's website to learn more about her business, services, and products
• Come chat with Erin on Threads, Instagram, or LinkedIn

]]> Is your brand messaging guide collecting digital dust somewhere in your Google Drive? You know what I'm talking about, right? That beautiful PDF you hired a copywriter or brand strategist to write, full of amazing insights about your brand voice, that you haven't looked at since you downloaded it. Yeah, and if you remember, this likely wasn't a small investment, either.

In this episode, I'm breaking down exactly how to use a brand messaging guide. You'll learn how to transform that fancy PDF into your secret weapon for consistent, compelling content that actually connects. Learn my practical system for putting your guide to work across every platform (without driving yourself nuts trying to do it all).

___________________________________________

EPISODE 143.
Read the show notes and view the full transcript here: https://erinollila.com/how-to-use-a-brand-messaging-guide-episode/

______________________________________________


Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Visit Erin's website to learn more about her business, services, and products
• Come chat with Erin on Threads, Instagram, or LinkedIn

]]> Erin Ollila Buzzsprout-16185343 Tue, 03 Dec 2024 11:00:00 -0500 1114 3 143 full false What is an Editorial Style Guide? (And Why You Need One) What is an Editorial Style Guide? (And Why You Need One) Ever scroll through your own business's content and feel like each piece was written by a different person? Maybe your Monday blog post sounds nothing like your Thursday email newsletter, or your social media content seems like there's a different "you" posting every day.

If so, your business needs an editorial style guide. And no, it's not just for big corporations. In this episode, you'll learn how to create editorial guidelines that keep your content consistent without losing your authentic voice.

Discover the essential components of an effective style guide, from voice and tone to content rules. Learn how to adapt your message across different platforms while maintaining your brand personality, plus get practical examples of style guides in action for different types of businesses.

___________________________________________

EPISODE 142.
Read the show notes and view the full transcript here: 
https://erinollila.com/what-is-an-editorial-style-guide-episode/
______________________________________________


Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts


]]> Ever scroll through your own business's content and feel like each piece was written by a different person? Maybe your Monday blog post sounds nothing like your Thursday email newsletter, or your social media content seems like there's a different "you" posting every day.

If so, your business needs an editorial style guide. And no, it's not just for big corporations. In this episode, you'll learn how to create editorial guidelines that keep your content consistent without losing your authentic voice.

Discover the essential components of an effective style guide, from voice and tone to content rules. Learn how to adapt your message across different platforms while maintaining your brand personality, plus get practical examples of style guides in action for different types of businesses.

___________________________________________

EPISODE 142.
Read the show notes and view the full transcript here: 
https://erinollila.com/what-is-an-editorial-style-guide-episode/
______________________________________________


Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts


]]> Erin Ollila Buzzsprout-16185768 Wed, 27 Nov 2024 05:00:00 -0500 1325 3 142 full false How to Elevator Pitch Yourself (and Your Business!) Without Sounding Like a Robot How to Elevator Pitch Yourself (and Your Business!) Without Sounding Like a Robot Ever freeze up when someone asks "So, what do you do?" Or worse, have you found yourself reciting a robotic elevator pitch that makes you sound like a walking LinkedIn profile? 

If so, you're not alone. In this episode, I'm breaking down why traditional elevator pitches often fail and how to craft one that actually starts conversations instead of killing them.

You'll learn how to build a flexible elevator pitch framework that adapts to different situations and audiences. And, you may also identify practical strategies for explaining what you do in a way that's natural, engaging, and effective—whether you're at a networking event, on a podcast, or talking to your great aunt and uncle at Thanksgiving dinner.

___________________________________________

EPISODE 141.
Read the show notes and view the full transcript here: https://erinollila.com/how-to-elevator-pitch-yourself-and-your-business/

______________________________________________


Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts

]]> Ever freeze up when someone asks "So, what do you do?" Or worse, have you found yourself reciting a robotic elevator pitch that makes you sound like a walking LinkedIn profile? 

If so, you're not alone. In this episode, I'm breaking down why traditional elevator pitches often fail and how to craft one that actually starts conversations instead of killing them.

You'll learn how to build a flexible elevator pitch framework that adapts to different situations and audiences. And, you may also identify practical strategies for explaining what you do in a way that's natural, engaging, and effective—whether you're at a networking event, on a podcast, or talking to your great aunt and uncle at Thanksgiving dinner.

___________________________________________

EPISODE 141.
Read the show notes and view the full transcript here: https://erinollila.com/how-to-elevator-pitch-yourself-and-your-business/

______________________________________________


Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts

]]> Erin Ollila Buzzsprout-16102237 Tue, 19 Nov 2024 00:00:00 -0500 1659 3 141 full false Why Your Business Needs More Than One Ideal Client Persona Why Your Business Needs More Than One Ideal Client Persona Have you ever been told you need to pick just one ideal client avatar? You know, that mythical person who's supposed to represent your entire customer base, as if all your potential clients are exactly the same person. 

Meh, I don't buy it.

In this episode, I'm calling out this "one ideal client" rule for what it is—outdated advice that might be holding you back. 

I'll show you why having multiple ideal client personas isn't just okay—it's actually essential for most businesses. You'll learn how to market effectively to different client types without watering down your message or confusing anyone. Plus, get practical strategies for adapting your content across different marketing channels while keeping your brand voice strong, along with actionable tips for identifying and speaking to your own multiple ideal clients.

___________________________________________

EPISODE 140.

Read the show notes and view the full transcript here: https://erinollila.com/why-your-business-needs-more-than-one-ideal-client-persona/
______________________________________________


Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts

]]> Have you ever been told you need to pick just one ideal client avatar? You know, that mythical person who's supposed to represent your entire customer base, as if all your potential clients are exactly the same person. 

Meh, I don't buy it.

In this episode, I'm calling out this "one ideal client" rule for what it is—outdated advice that might be holding you back. 

I'll show you why having multiple ideal client personas isn't just okay—it's actually essential for most businesses. You'll learn how to market effectively to different client types without watering down your message or confusing anyone. Plus, get practical strategies for adapting your content across different marketing channels while keeping your brand voice strong, along with actionable tips for identifying and speaking to your own multiple ideal clients.

___________________________________________

EPISODE 140.

Read the show notes and view the full transcript here: https://erinollila.com/why-your-business-needs-more-than-one-ideal-client-persona/
______________________________________________


Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts

]]> Erin Ollila Buzzsprout-16094519 Wed, 13 Nov 2024 01:00:00 -0500 1436 3 140 full false The Importance of Mission, Vision, and Value Statements with Ashlee Sang The Importance of Mission, Vision, and Value Statements with Ashlee Sang Ever feel like your brand messaging is just a jumble of nice-sounding words that don't actually mean anything? You're not alone, and that's exactly why this brand messaging series is so important for creatives and small business owners. In this episode, Ashlee Sang and I tackle the often-overwhelming task of creating authentic mission, vision, and value statements that actually guide your business decisions—not just collect dust on your website's about page.

We break down Ashlee's three-phase framework for establishing, defining, and applying your values in ways that resonate with both you and your audience. You'll learn practical strategies for uncovering your true brand values, ways to test if they're actually working, and how to evolve them naturally as your business grows.

___________________________________________

EPISODE 139.

Read the show notes and view the full transcript here: https://erinollila.com/mission-vision-and-value-statements-ashlee-sang/

______________________________________________

Learn more about our guest expert, Ashlee Sang
Ashlee Sang consults overthinking business owners so they can grow their impact and their revenue. Through Ashlee Sang Consulting and as host of the Purpose & Progress Podcast, she equips entrepreneurs to take confident, meaningful action in alignment with their values. She believes that business can feel and do good when it's rooted in values and propelled by purpose.

Before doing brand messaging strategy and marketing consulting, she worked with a variety of nonprofit organizations, including a human rights education NGO in Senegal and a local branch of Habitat for Humanity. The common thread has been sharing messages that matter. Check out her website and grab her elevator pitch guide while you're at it.


Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts

]]> Ever feel like your brand messaging is just a jumble of nice-sounding words that don't actually mean anything? You're not alone, and that's exactly why this brand messaging series is so important for creatives and small business owners. In this episode, Ashlee Sang and I tackle the often-overwhelming task of creating authentic mission, vision, and value statements that actually guide your business decisions—not just collect dust on your website's about page.

We break down Ashlee's three-phase framework for establishing, defining, and applying your values in ways that resonate with both you and your audience. You'll learn practical strategies for uncovering your true brand values, ways to test if they're actually working, and how to evolve them naturally as your business grows.

___________________________________________

EPISODE 139.

Read the show notes and view the full transcript here: https://erinollila.com/mission-vision-and-value-statements-ashlee-sang/

______________________________________________

Learn more about our guest expert, Ashlee Sang
Ashlee Sang consults overthinking business owners so they can grow their impact and their revenue. Through Ashlee Sang Consulting and as host of the Purpose & Progress Podcast, she equips entrepreneurs to take confident, meaningful action in alignment with their values. She believes that business can feel and do good when it's rooted in values and propelled by purpose.

Before doing brand messaging strategy and marketing consulting, she worked with a variety of nonprofit organizations, including a human rights education NGO in Senegal and a local branch of Habitat for Humanity. The common thread has been sharing messages that matter. Check out her website and grab her elevator pitch guide while you're at it.


Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts

]]> Erin Ollila Buzzsprout-15944735 Tue, 05 Nov 2024 00:00:00 -0500 2340 3 139 full false A Sneak Peek Into the Brand Messaging Kit I Create for My Clients A Sneak Peek Into the Brand Messaging Kit I Create for My Clients A brand messaging kit isn't just another business document that takes up space and collects dust in your office—or at least it shouldn't be. Think of brand messaging as your business's North Star. It ensures consistent, powerful communication across every platform or marketing action you take. 

Today, I'm pulling back the curtain to show you exactly what goes into the brand messaging guides I create for my clients, and why they're absolute game-changers for businesses of any size.

Want to know the difference between a corporate-level brand messaging kit and what works for small businesses? In this episode, I break down the six essential sections of a professional brand messaging guide, showing you how each piece builds on the next to create a rock-solid foundation for your brand's communication strategy. Plus, I'll share real examples of how different businesses put these guides to work.


___________________________________________

EPISODE 138.

Read the show notes and view the full transcript here: https://erinollila.com/a-sneak-peek-into-the-brand-messaging-kit-i-create-for-my-clients/

______________________________________________


Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to create your own brand messaging guide
• Reach out her on Instagram, Threads, and YouTube

]]> A brand messaging kit isn't just another business document that takes up space and collects dust in your office—or at least it shouldn't be. Think of brand messaging as your business's North Star. It ensures consistent, powerful communication across every platform or marketing action you take. 

Today, I'm pulling back the curtain to show you exactly what goes into the brand messaging guides I create for my clients, and why they're absolute game-changers for businesses of any size.

Want to know the difference between a corporate-level brand messaging kit and what works for small businesses? In this episode, I break down the six essential sections of a professional brand messaging guide, showing you how each piece builds on the next to create a rock-solid foundation for your brand's communication strategy. Plus, I'll share real examples of how different businesses put these guides to work.


___________________________________________

EPISODE 138.

Read the show notes and view the full transcript here: https://erinollila.com/a-sneak-peek-into-the-brand-messaging-kit-i-create-for-my-clients/

______________________________________________


Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to create your own brand messaging guide
• Reach out her on Instagram, Threads, and YouTube

]]> Erin Ollila Buzzsprout-16013148 Tue, 29 Oct 2024 14:00:00 -0400 1255 3 138 full false Crafting Your Brand's Voice: Building Powerful Messaging Pillars with Zoie Callihan Crafting Your Brand's Voice: Building Powerful Messaging Pillars with Zoie Callihan Ever found yourself tongue-tied when trying to explain what makes your business special? If so, you're not alone. In this episode of Talk Copy to Me, I chat with fellow copywriter and brand messaging strategist Zoie Callihan about brand messaging pillars and guides. 

We explore how these tools can improve everything in your marketing, help you connect with your audience in a way that feels genuine, and make your brand pop in a sea of — let's face it — sameness.

Whether you're flying solo or captaining a growing team, this episode is full of nuggets to improve your brand communication and make you stand out in a way that feels authentic and is easy to replicate over time. No jargon, no fluff – just actionable advice to make your brand shine.

___________________________________________

EPISODE 137.

Read the show notes and view the full transcript here:
https://erinollila.com/zoie-callihan-on-brand-messaging-pillars/
______________________________________________

Learn more about our guest expert, Zoie Callihan of Lexicon Copy Co.
Zoie Callihan is the messaging strategist and copywriter behind Lexicon Copy Co., an owner-operated full-service copywriting studio. She designs distinctive voices and writes clever, personality-rich copy for brands who step outside of the genre of their industry. Instead of focusing on a single platform (like a website), her studio crafts copy that appears throughout a brand’s entire customer journey — from the converting copy on a sales page, to the nurturing copy of a packaging insert, all the way down to the microcopy of their user experience.

When you're done listening to this episode, check out her website, and then find her on Instagram, TikTok, and LinkedIn.


Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Reach out her on Instagram,

]]> Ever found yourself tongue-tied when trying to explain what makes your business special? If so, you're not alone. In this episode of Talk Copy to Me, I chat with fellow copywriter and brand messaging strategist Zoie Callihan about brand messaging pillars and guides. 

We explore how these tools can improve everything in your marketing, help you connect with your audience in a way that feels genuine, and make your brand pop in a sea of — let's face it — sameness.

Whether you're flying solo or captaining a growing team, this episode is full of nuggets to improve your brand communication and make you stand out in a way that feels authentic and is easy to replicate over time. No jargon, no fluff – just actionable advice to make your brand shine.

___________________________________________

EPISODE 137.

Read the show notes and view the full transcript here:
https://erinollila.com/zoie-callihan-on-brand-messaging-pillars/
______________________________________________

Learn more about our guest expert, Zoie Callihan of Lexicon Copy Co.
Zoie Callihan is the messaging strategist and copywriter behind Lexicon Copy Co., an owner-operated full-service copywriting studio. She designs distinctive voices and writes clever, personality-rich copy for brands who step outside of the genre of their industry. Instead of focusing on a single platform (like a website), her studio crafts copy that appears throughout a brand’s entire customer journey — from the converting copy on a sales page, to the nurturing copy of a packaging insert, all the way down to the microcopy of their user experience.

When you're done listening to this episode, check out her website, and then find her on Instagram, TikTok, and LinkedIn.


Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Reach out her on Instagram,

]]> Erin Ollila, Zoie Callihan Buzzsprout-15939570 Tue, 22 Oct 2024 00:00:00 -0400 2677 brand story, brand messaging, brand messaging guide, brand pillars, brand messaging pillars, Zoie Callihan, Lexicon Copy Co., Erin Ollila, Talk Copy to Me, marketing, copywriting podcast 3 137 full true What is Brand Messaging? (AKA How to Make Your Business Impossible to Ignore) What is Brand Messaging? (AKA How to Make Your Business Impossible to Ignore) Ever found yourself tongue-tied when someone asks, "So, what do you do?" or "What is your business about?" If so, you're not absolutely not alone.

In this  episode of Talk Copy to Me, I'm tackling the question, "What is brand messaging?" I'll cover why it's important to move from a bland "Ehhhh....We sell stuff?" question-like response to a comfortable, cozy, well-practice narrative. I'll break down common messaging mistakes that might be holding you back and serve up practical tips to craft a brand message that's authentically you.

By the end of this episode, I'm hoping you'll feel as if you have the know-how necessary to make your brand's voice impossible to ignore.

___________________________________________

EPISODE 136.

Read the show notes and view the full transcript here:
https://erinollila.com/what-is-brand-messaging-episode/

______________________________________________


Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Reach out her on Instagram,

]]> Ever found yourself tongue-tied when someone asks, "So, what do you do?" or "What is your business about?" If so, you're not absolutely not alone.

In this  episode of Talk Copy to Me, I'm tackling the question, "What is brand messaging?" I'll cover why it's important to move from a bland "Ehhhh....We sell stuff?" question-like response to a comfortable, cozy, well-practice narrative. I'll break down common messaging mistakes that might be holding you back and serve up practical tips to craft a brand message that's authentically you.

By the end of this episode, I'm hoping you'll feel as if you have the know-how necessary to make your brand's voice impossible to ignore.

___________________________________________

EPISODE 136.

Read the show notes and view the full transcript here:
https://erinollila.com/what-is-brand-messaging-episode/

______________________________________________


Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Reach out her on Instagram,

]]> Erin Ollila Buzzsprout-15943979 Thu, 17 Oct 2024 04:00:00 -0400 1329 Erin Ollila, what is brand messaging, brand messaging, brand promise, brand story, copywriting, brand marketing, Talk Copy to Me 3 136 full false Being Choosable Without a USP with Belinda Weaver Being Choosable Without a USP with Belinda Weaver Are you struggling to define your unique selling proposition (USP) and feeling stuck in your marketing efforts? In this episode of Talk Copy to Me, Belinda Weaver joins me to talk about a refreshing alternative: being choosable. 

Instead of obsessing over what makes you different from everyone else, learn how to showcase your passion, process, and personality to create meaningful connections with your ideal clients.

Belinda and I will explore some practical strategies for leveraging your existing qualities to become more appealing to your target audience. We'll discuss the myth of needing a perfect USP, share tips for introverts to stand out authentically, and offer insights on balancing professionalism with personality in your marketing.

Whether you're a small business owner, freelancer, or marketing professional yourself, this episode provides valuable advice on how to become the obvious choice for your ideal clients without the pressure of defining a unique selling proposition.

Key topics include:

  • The concept of "choosability" and its importance in marketing
  • Practical ways to showcase passion, process, and personality in your business
  • How to create connection points with potential clients
  • Strategies for quiet personalities to shine in their marketing
  • Balancing professionalism with authentic personality


___________________________________________

EPISODE 135.

Read the show notes and view the full transcript here:
https://erinollila.com/being-choosable-unique-selling-proposition-usp/
______________________________________________

Learn more about our guest expert, Belinda Weaver
Belinda Weaver is a copy coach helping aspiring and working copywriters supercharge their income, create financial stability, and avoid career burnout. She believes the whole point of being your own boss is to create a job that’s better than the one you left.

With 13 years in the business of writing, Belinda has courses, coaching and mentoring that builds skills and confidence so more writers can ditch hustle and burnout and enjoy the journey of their work.

An Aussie living in California with her pug, two daughters and husband (listed in order of neediness)… Belinda is obsessed with Doctor Who, English murder mysteries and making the perfect lemon curd.

Find out your copy biz shortcut so you can focus on the actions that will accelerate your business growth. Then, reach out to Belinda on Instagram and LinkedIn.



Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Reach out her on Instagram, Threads, and LinkedIn.


]]> Are you struggling to define your unique selling proposition (USP) and feeling stuck in your marketing efforts? In this episode of Talk Copy to Me, Belinda Weaver joins me to talk about a refreshing alternative: being choosable. 

Instead of obsessing over what makes you different from everyone else, learn how to showcase your passion, process, and personality to create meaningful connections with your ideal clients.

Belinda and I will explore some practical strategies for leveraging your existing qualities to become more appealing to your target audience. We'll discuss the myth of needing a perfect USP, share tips for introverts to stand out authentically, and offer insights on balancing professionalism with personality in your marketing.

Whether you're a small business owner, freelancer, or marketing professional yourself, this episode provides valuable advice on how to become the obvious choice for your ideal clients without the pressure of defining a unique selling proposition.

Key topics include:

  • The concept of "choosability" and its importance in marketing
  • Practical ways to showcase passion, process, and personality in your business
  • How to create connection points with potential clients
  • Strategies for quiet personalities to shine in their marketing
  • Balancing professionalism with authentic personality


___________________________________________

EPISODE 135.

Read the show notes and view the full transcript here:
https://erinollila.com/being-choosable-unique-selling-proposition-usp/
______________________________________________

Learn more about our guest expert, Belinda Weaver
Belinda Weaver is a copy coach helping aspiring and working copywriters supercharge their income, create financial stability, and avoid career burnout. She believes the whole point of being your own boss is to create a job that’s better than the one you left.

With 13 years in the business of writing, Belinda has courses, coaching and mentoring that builds skills and confidence so more writers can ditch hustle and burnout and enjoy the journey of their work.

An Aussie living in California with her pug, two daughters and husband (listed in order of neediness)… Belinda is obsessed with Doctor Who, English murder mysteries and making the perfect lemon curd.

Find out your copy biz shortcut so you can focus on the actions that will accelerate your business growth. Then, reach out to Belinda on Instagram and LinkedIn.



Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Reach out her on Instagram, Threads, and LinkedIn.


]]> Erin Ollila Buzzsprout-15438281 Tue, 01 Oct 2024 00:00:00 -0400 2515 Belinda Weaver, Erin Ollila, USP, unique selling proposition, unique sales point, being chooseable, branding, 3 135 full false Building Brand Authority With the Content You Create Building Brand Authority With the Content You Create How can you establish your business as a trusted expert in your field? The key is building brand authority through strategic content creation.

In this episode of Talk Copy to Me, I break down what brand authority means and why it's crucial for small businesses. You'll learn practical strategies for creating content that showcases your expertise and builds trust with your audience. We'll cover:

  • Identifying your unique area of expertise
  • Creating content that addresses your audience's pain points and desires
  • Incorporating data and real-world examples to boost credibility
  • Maximizing your content's reach through repurposing and collaboration
  • Measuring the impact of your brand authority efforts

Whether you're a solopreneur or running a small business, you'll gain valuable insights on using content to set yourself apart in a crowded market. Discover how to transform your content strategy to build lasting brand authority and drive business growth.

___________________________________________

EPISODE 134.

Read the show notes and view the full transcript here:
https://erinollila.com/building-brand-authority-with-content
______________________________________________


Want to join me and other small business owners to collect, organize and strategically use social proof in your business and marketing? Get on the waitlist now, and I'll let you know the second doors open up:

https://erinollila.ck.page/3ee1bb13e9

______________________________________________

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Reach out her on Instagram, Threads, and LinkedIn.

Want to keep talking copy? Send me a text message!

]]> How can you establish your business as a trusted expert in your field? The key is building brand authority through strategic content creation.

In this episode of Talk Copy to Me, I break down what brand authority means and why it's crucial for small businesses. You'll learn practical strategies for creating content that showcases your expertise and builds trust with your audience. We'll cover:

  • Identifying your unique area of expertise
  • Creating content that addresses your audience's pain points and desires
  • Incorporating data and real-world examples to boost credibility
  • Maximizing your content's reach through repurposing and collaboration
  • Measuring the impact of your brand authority efforts

Whether you're a solopreneur or running a small business, you'll gain valuable insights on using content to set yourself apart in a crowded market. Discover how to transform your content strategy to build lasting brand authority and drive business growth.

___________________________________________

EPISODE 134.

Read the show notes and view the full transcript here:
https://erinollila.com/building-brand-authority-with-content
______________________________________________


Want to join me and other small business owners to collect, organize and strategically use social proof in your business and marketing? Get on the waitlist now, and I'll let you know the second doors open up:

https://erinollila.ck.page/3ee1bb13e9

______________________________________________

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Reach out her on Instagram, Threads, and LinkedIn.

Want to keep talking copy? Send me a text message!

]]> Erin Ollila Buzzsprout-15823096 Thu, 26 Sep 2024 15:00:00 -0400 1365 brand authority, building brand authority, brand content, brand marketing, marketing content, thought leadership content 3 134 full true Creating a Content Marketing Hub on Airtable with Colie James Creating a Content Marketing Hub on Airtable with Colie James What's the status of all your content ideas? Are you struggling to keep track of your blog posts, social media updates, and marketing campaigns? 

If you're anything like so many of my clients, organization feels impossible. It takes everything you have to create and publish content, never mind organizing both your ideas and your output. Plus, effective content organization isn't just about tidiness – it's the key to strategic marketing, consistent messaging, and maximizing the impact of every piece you create.

In this episode of Talk Copy to Me, former guest expert Colie James joins us to talk all things content ideation, creation, and organization.

Colie shares her expertise on using Airtable to create a powerful content marketing hub so you can streamline your workflow, repurpose content effectively, and ensure your marketing efforts align with your business goals.

___________________________________________

EPISODE 133.

Read the show notes and view the full transcript here: 
https://erinollila.com/creating-an-airtable-content-marketing-hub/ 
______________________________________________


Want to join me and other small business owners in September to collect, organize and strategically use social proof in your business and marketing? Get on the waitlist now, and I'll let you know the second doors open up:

https://erinollila.ck.page/3ee1bb13e9

______________________________________________

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Reach out her on Instagram, Threads, and LinkedIn.

]]> What's the status of all your content ideas? Are you struggling to keep track of your blog posts, social media updates, and marketing campaigns? 

If you're anything like so many of my clients, organization feels impossible. It takes everything you have to create and publish content, never mind organizing both your ideas and your output. Plus, effective content organization isn't just about tidiness – it's the key to strategic marketing, consistent messaging, and maximizing the impact of every piece you create.

In this episode of Talk Copy to Me, former guest expert Colie James joins us to talk all things content ideation, creation, and organization.

Colie shares her expertise on using Airtable to create a powerful content marketing hub so you can streamline your workflow, repurpose content effectively, and ensure your marketing efforts align with your business goals.

___________________________________________

EPISODE 133.

Read the show notes and view the full transcript here: 
https://erinollila.com/creating-an-airtable-content-marketing-hub/ 
______________________________________________


Want to join me and other small business owners in September to collect, organize and strategically use social proof in your business and marketing? Get on the waitlist now, and I'll let you know the second doors open up:

https://erinollila.ck.page/3ee1bb13e9

______________________________________________

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Reach out her on Instagram, Threads, and LinkedIn.

]]> Erin Ollila Buzzsprout-15613731 Tue, 17 Sep 2024 00:00:00 -0400 3251 Colie James, Erin Ollila, Airtable, Airtable hub, Airtable base, content hub, content calendar, content ideation, content organization, content ideas 3 134 full false Case Study Interviews and Capturing Data with Jocelyn Montemarano Case Study Interviews and Capturing Data with Jocelyn Montemarano As a business owner, your success hinges on attracting and retaining ideal customers. And I've got a secret for you today. Lean in, friend....

Case studies are your secret weapon in this quest. They showcase real results, build trust, and help potential clients see themselves in your success stories.  

Whether you're a seasoned marketer or just starting out, this episode on case study interviews offers valuable insights on gathering client data, conducting engaging interviews, and leveraging case studies to overcome objections and attract ideal clients. Guest expert Jocelyn Montemarano shares her expertise on integrating case studies into your business process and maximizing their impact across various marketing channels. 

Tune in for actionable advice to elevate your marketing strategy and connect with your target audience through the art of storytelling.

___________________________________________

EPISODE 132.

Read the show notes and view the full transcript here: https://erinollila.com/case-study-interviews-and-capturing-data-with-jocelyn-montemarano/

______________________________________________


Want to join me and other small business owners in September to collect, organize and strategically use social proof in your business and marketing? Get on the waitlist now, and I'll let you know the second doors open up:

https://erinollila.ck.page/3ee1bb13e9

______________________________________________

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Reach out her on Instagram, Threads, and LinkedIn.

]]> As a business owner, your success hinges on attracting and retaining ideal customers. And I've got a secret for you today. Lean in, friend....

Case studies are your secret weapon in this quest. They showcase real results, build trust, and help potential clients see themselves in your success stories.  

Whether you're a seasoned marketer or just starting out, this episode on case study interviews offers valuable insights on gathering client data, conducting engaging interviews, and leveraging case studies to overcome objections and attract ideal clients. Guest expert Jocelyn Montemarano shares her expertise on integrating case studies into your business process and maximizing their impact across various marketing channels. 

Tune in for actionable advice to elevate your marketing strategy and connect with your target audience through the art of storytelling.

___________________________________________

EPISODE 132.

Read the show notes and view the full transcript here: https://erinollila.com/case-study-interviews-and-capturing-data-with-jocelyn-montemarano/

______________________________________________


Want to join me and other small business owners in September to collect, organize and strategically use social proof in your business and marketing? Get on the waitlist now, and I'll let you know the second doors open up:

https://erinollila.ck.page/3ee1bb13e9

______________________________________________

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Reach out her on Instagram, Threads, and LinkedIn.

]]> https://erinollila.com/case-study-interviews-and-capturing-data-with-jocelyn-montemarano/ Erin Ollila Buzzsprout-15601827 Tue, 10 Sep 2024 00:00:00 -0400 3085 jocelyn montemarano, case studies, case study, case study interviews, interviewing your clients, B2C interviews, B2B interviews, social proof, social selling 3 132 full false Where + How to Use Testimonials You've Collected Where + How to Use Testimonials You've Collected Are your testimonials gathering dust?

We've been talking about social proof in the last few episodes of Talk Copy to me, and if you've been following along, you likely collected social proof and you've organized it so you know exactly where to grab it when you're ready to use it.

And now? Now it's time to use those testimonials.

In this episode of Talk Copy to Me, I'm going to talk about how to use testimonials to build trust and credibility. You'll learn how to  strategically place them on your website, use them on social media and in your emails, and ways to use testimonials that you may not have even considered before.

Whether you're a seasoned entrepreneur or just starting out, this episode provides valuable insights to help you use the testimonials you've collected as powerful marketing tools for your business.

___________________________________________

EPISODE 131.

Read the show notes and view the full transcript here: https://erinollila.com/how-to-use-testimonials/

______________________________________________


Want to join me and other small business owners in September to collect, organize and strategically use social proof in your business and marketing? Get on the waitlist now, and I'll let you know the second doors open up:

https://erinollila.ck.page/3ee1bb13e9

______________________________________________

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Reach out her on Instagram, Threads, and LinkedIn.

]]> Are your testimonials gathering dust?

We've been talking about social proof in the last few episodes of Talk Copy to me, and if you've been following along, you likely collected social proof and you've organized it so you know exactly where to grab it when you're ready to use it.

And now? Now it's time to use those testimonials.

In this episode of Talk Copy to Me, I'm going to talk about how to use testimonials to build trust and credibility. You'll learn how to  strategically place them on your website, use them on social media and in your emails, and ways to use testimonials that you may not have even considered before.

Whether you're a seasoned entrepreneur or just starting out, this episode provides valuable insights to help you use the testimonials you've collected as powerful marketing tools for your business.

___________________________________________

EPISODE 131.

Read the show notes and view the full transcript here: https://erinollila.com/how-to-use-testimonials/

______________________________________________


Want to join me and other small business owners in September to collect, organize and strategically use social proof in your business and marketing? Get on the waitlist now, and I'll let you know the second doors open up:

https://erinollila.ck.page/3ee1bb13e9

______________________________________________

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Reach out her on Instagram, Threads, and LinkedIn.

]]> Erin Ollila Buzzsprout-15603710 Wed, 21 Aug 2024 16:00:00 -0400 1678 3 131 full false Asking for Testimonials (And How to Edit Them!) Asking for Testimonials (And How to Edit Them!) Tell me something: Is asking for testimonials something that's been on your to-do list for quite some time? Do you know how to edit testimonials to your advantage — while still being true to your customer's intended thoughts?

Social proof is often a deciding factor when it comes to making sales, but there's never really urgency built into asking for testimonials, which means you need to put in the effort yourself to build systems and processes that do this all for you.

If you're not sure how to go about asking for testimonials and editing them once you have them, this episode of Talk Copy to Me is for you.

___________________________________________

EPISODE 130.

Read the show notes and view the full transcript here: https://erinollila.com/asking-for-testimonials-and-how-to-edit-them

______________________________________________


Want to join me and other small business owners in September to collect, organize and strategically use social proof in your business and marketing? Get on the waitlist now, and I'll let you know the second doors open up:

https://erinollila.ck.page/3ee1bb13e9

______________________________________________

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Reach out her on Instagram, Threads, and LinkedIn.


]]> Tell me something: Is asking for testimonials something that's been on your to-do list for quite some time? Do you know how to edit testimonials to your advantage — while still being true to your customer's intended thoughts?

Social proof is often a deciding factor when it comes to making sales, but there's never really urgency built into asking for testimonials, which means you need to put in the effort yourself to build systems and processes that do this all for you.

If you're not sure how to go about asking for testimonials and editing them once you have them, this episode of Talk Copy to Me is for you.

___________________________________________

EPISODE 130.

Read the show notes and view the full transcript here: https://erinollila.com/asking-for-testimonials-and-how-to-edit-them

______________________________________________


Want to join me and other small business owners in September to collect, organize and strategically use social proof in your business and marketing? Get on the waitlist now, and I'll let you know the second doors open up:

https://erinollila.ck.page/3ee1bb13e9

______________________________________________

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Reach out her on Instagram, Threads, and LinkedIn.


]]> https://erinollila.com/asking-for-testimonials-and-how-to-edit-them Erin Ollila Buzzsprout-15567938 Wed, 14 Aug 2024 10:00:00 -0400 1695 asking for testimonials, how to ask for testimonials, social proof, editing testimonials, editing reviews, how to ask for reviews, Erin Ollila, Talk Copy to Me 3 130 full false The Four Types of Testimonials (And Why You Need Them All) The Four Types of Testimonials (And Why You Need Them All) Struggling to collect testimonials for your business? Not sure what to do with reviews once you get them? Wishing you weren't using such dated social proof on your website and sales assets?

Well, look no further! This episode of Talk Copy to Me breaks down the 4 types of testimonials and shares examples of how and why you should be using them. You'll also learn the advantages and disadvantages of each testimonial type.

It doesn't matter if you're a small business owner, entrepreneur, or creative professional, this episode will equip share strategies to supercharge your social proof game.


___________________________________________

EPISODE 129.

Read the show notes and view the full transcript here: https://erinollila.com/testimonial-types-and-why-you-need-them-all

______________________________________________


Want to join me and other small business owners in September to collect, organize and strategically use social proof in your business and marketing? Get on the waitlist now, and I'll let you know the second doors open up:

https://erinollila.ck.page/3ee1bb13e9

______________________________________________

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Reach out her on Instagram, Threads, and LinkedIn.

]]> Struggling to collect testimonials for your business? Not sure what to do with reviews once you get them? Wishing you weren't using such dated social proof on your website and sales assets?

Well, look no further! This episode of Talk Copy to Me breaks down the 4 types of testimonials and shares examples of how and why you should be using them. You'll also learn the advantages and disadvantages of each testimonial type.

It doesn't matter if you're a small business owner, entrepreneur, or creative professional, this episode will equip share strategies to supercharge your social proof game.


___________________________________________

EPISODE 129.

Read the show notes and view the full transcript here: https://erinollila.com/testimonial-types-and-why-you-need-them-all

______________________________________________


Want to join me and other small business owners in September to collect, organize and strategically use social proof in your business and marketing? Get on the waitlist now, and I'll let you know the second doors open up:

https://erinollila.ck.page/3ee1bb13e9

______________________________________________

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Reach out her on Instagram, Threads, and LinkedIn.

]]> Erin Ollila Buzzsprout-15547145 Wed, 07 Aug 2024 15:00:00 -0400 1560 3 129 full false Discovery Call Questions and Processes for Smooth Conversions with Nikki Rausch Discovery Call Questions and Processes for Smooth Conversions with Nikki Rausch Are you struggling with closing sales and navigating client interactions?

In this episode of the Talk Copy to Me podcast, sales expert Nikki Rausch breaks down the art of preparing for discovery calls, asking permission of your leads to guide the conversation, and most importantly, asking the right discovery call questions to maintain momentum and get the best information you need from your leads to turn them into clients and customers.

With valuable advice on the importance of discovery calls and post-click actions, this episode will lead to a more successful sales process. Tune in now to gain powerful insights and elevate your sales game!

___________________________________________

EPISODE 128.

Read the show notes and view the full transcript here: https://erinollila.com/discovery-call-questions-and-processes-for-smooth-conversions/

______________________________________________

Want more conversions from your website?

For a limited time, and at a fraction of the cost, I'll review your main website pages and create a report (shared via video and in written format) reviewing the conversion-specific updates you can make to see improved sales and lead generation.
​
I'm testing out this offer with temporary pricing for the month of July 2024. Book for only $300 now, and you'll get a complete UX review within 7 days!

Book your Conversion Clarity Checkup now!

______________________________________________


Learn more about our guest expert, Nikki Rausch
CEO of Sales Maven, Nikki Rausch has the unique ability to transform the misunderstood process of “selling”. 

With 25+ years of selling experience, entrepreneurs and small business owners now hire Nikki to show them how to sell successfully and authentically.
 
Nikki has written 3 books, all available on Amazon. And she has a podcast called Sales Maven which you can find on your favorite podcast platform.

Learn more about her via her website and connect with her on LinkedIn, Facebook, and Instagram.

Enjoyed today's conversation? You can get Nikki's ebook Closing the Sale just for tuning in today. Simply go to https://yoursalesmaven.com/talkcopy and you can grab it at no cost!

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Reach out her on Instagram, Threads or LinkedIn


]]> Are you struggling with closing sales and navigating client interactions?

In this episode of the Talk Copy to Me podcast, sales expert Nikki Rausch breaks down the art of preparing for discovery calls, asking permission of your leads to guide the conversation, and most importantly, asking the right discovery call questions to maintain momentum and get the best information you need from your leads to turn them into clients and customers.

With valuable advice on the importance of discovery calls and post-click actions, this episode will lead to a more successful sales process. Tune in now to gain powerful insights and elevate your sales game!

___________________________________________

EPISODE 128.

Read the show notes and view the full transcript here: https://erinollila.com/discovery-call-questions-and-processes-for-smooth-conversions/

______________________________________________

Want more conversions from your website?

For a limited time, and at a fraction of the cost, I'll review your main website pages and create a report (shared via video and in written format) reviewing the conversion-specific updates you can make to see improved sales and lead generation.
​
I'm testing out this offer with temporary pricing for the month of July 2024. Book for only $300 now, and you'll get a complete UX review within 7 days!

Book your Conversion Clarity Checkup now!

______________________________________________


Learn more about our guest expert, Nikki Rausch
CEO of Sales Maven, Nikki Rausch has the unique ability to transform the misunderstood process of “selling”. 

With 25+ years of selling experience, entrepreneurs and small business owners now hire Nikki to show them how to sell successfully and authentically.
 
Nikki has written 3 books, all available on Amazon. And she has a podcast called Sales Maven which you can find on your favorite podcast platform.

Learn more about her via her website and connect with her on LinkedIn, Facebook, and Instagram.

Enjoyed today's conversation? You can get Nikki's ebook Closing the Sale just for tuning in today. Simply go to https://yoursalesmaven.com/talkcopy and you can grab it at no cost!

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Reach out her on Instagram, Threads or LinkedIn


]]> Erin Ollila Buzzsprout-15442964 Tue, 30 Jul 2024 00:00:00 -0400 2643 Nikki Rausch, discovery call, discovery calls 1 128 full false Website Conversion Types and Effective Strategies to Make Them Happen Website Conversion Types and Effective Strategies to Make Them Happen If you're running a business — regardless of whether you're a creative, SaaS startup, or medium-sized company — website conversions should be top of mind. Moving your audience into leads and customers should be the highest priority if you want to grow. But it can be tricky to know how to go about doing it.

In this episode, I'm going to continue the momentum from last week's conversation about website UX and dive into everything website conversions. 

You'll learn about the different types of conversions your website can drive, as well as the different strategies for moving viewers closer to a conversion.

___________________________________________
EPISODE 127.

Read the show notes and view the full transcript here: 

______________________________________________

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Reach out her on Instagram, Threads or LinkedIn

]]> If you're running a business — regardless of whether you're a creative, SaaS startup, or medium-sized company — website conversions should be top of mind. Moving your audience into leads and customers should be the highest priority if you want to grow. But it can be tricky to know how to go about doing it.

In this episode, I'm going to continue the momentum from last week's conversation about website UX and dive into everything website conversions. 

You'll learn about the different types of conversions your website can drive, as well as the different strategies for moving viewers closer to a conversion.

___________________________________________
EPISODE 127.

Read the show notes and view the full transcript here: 

______________________________________________

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Reach out her on Instagram, Threads or LinkedIn

]]> Erin Ollila Buzzsprout-15438236 Tue, 23 Jul 2024 00:00:00 -0400 1584 website conversions, website user experience, website ux, conversion copywriting, website design, website copy, website audit, content audit 3 127 full false How to Create the Best Website User Experience with Annie Maguire How to Create the Best Website User Experience with Annie Maguire Have you ever visited a website in search of  information, only to be left frustrated by the lack of clarity you find? You may not know where to look on the site, you may be confused by the flowery language or overwhelming design, or you just might be unsure as to how to get to where you need to be.

As a user, you're not alone in your hope for seamless and intuitive interactions online. In fact, they should be common place! However, as a business owner, you do have the responsibility to provide these types of experiences to your audience.

In today's episode, we explore the role of UX in small businesses, and we'll talk about creating a website that not only meets, but exceeds user expectations.

So, let's talk UX!

___________________________________________

EPISODE 126.

Read the show notes and view the full transcript here: https://erinollila.com/how-to-create-the-best-website-user-experience-annie-maguire/

______________________________________________

Want more conversions from your website?

For a limited time, and at a fraction of the cost, I'll review your main website pages and create a report (shared via video and in written format) reviewing the conversion-specific updates you can make to see improved sales and lead generation.
​
I'm testing out this offer with temporary pricing for the month of July 2024. Book for only $300 now, and you'll get a complete UX review within 7 days!

Book your Conversion Clarity Checkup now!

______________________________________________


Learn more about our guest expert, Annie Maguire
Annie Maguire is a Conversion Copywriter who helps small & mid-sized businesses build websites that convert.

Learn more about her via her website, connect with her on LinkedIn, and grab her Customer Interview Template for free.

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Reach out her on Instagram, Threads or LinkedIn

]]> Have you ever visited a website in search of  information, only to be left frustrated by the lack of clarity you find? You may not know where to look on the site, you may be confused by the flowery language or overwhelming design, or you just might be unsure as to how to get to where you need to be.

As a user, you're not alone in your hope for seamless and intuitive interactions online. In fact, they should be common place! However, as a business owner, you do have the responsibility to provide these types of experiences to your audience.

In today's episode, we explore the role of UX in small businesses, and we'll talk about creating a website that not only meets, but exceeds user expectations.

So, let's talk UX!

___________________________________________

EPISODE 126.

Read the show notes and view the full transcript here: https://erinollila.com/how-to-create-the-best-website-user-experience-annie-maguire/

______________________________________________

Want more conversions from your website?

For a limited time, and at a fraction of the cost, I'll review your main website pages and create a report (shared via video and in written format) reviewing the conversion-specific updates you can make to see improved sales and lead generation.
​
I'm testing out this offer with temporary pricing for the month of July 2024. Book for only $300 now, and you'll get a complete UX review within 7 days!

Book your Conversion Clarity Checkup now!

______________________________________________


Learn more about our guest expert, Annie Maguire
Annie Maguire is a Conversion Copywriter who helps small & mid-sized businesses build websites that convert.

Learn more about her via her website, connect with her on LinkedIn, and grab her Customer Interview Template for free.

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Reach out her on Instagram, Threads or LinkedIn

]]> Erin Ollila Buzzsprout-15422751 Tue, 16 Jul 2024 10:00:00 -0400 2771 3 126 full false Developing Frameworks for Your Thought Leadership Developing Frameworks for Your Thought Leadership Ever wonder how top thought leaders consistently deliver impactful ideas? It's all about frameworks.

Thought leadership frameworks help you organize your expertise and ideas and guide your audience better into understanding your message. They break down complex concepts into clear, actionable steps, making it easy for listeners to understand and connect.

In this season finale of our thought leadership series, Regina Anaejionu joins me to talk about crafting powerful frameworks. We'll dive into practical tips and real-life examples to make you feel confident in building frameworks that showcase your expertise and leave a lasting impression.

___________________________________________
EPISODE 125.

Read the show notes and view the full transcript here: https://erinollila.com/developing-frameworks-for-your-thought-leadership-with-regina-anaejionu/

______________________________________________

Learn more about our guest expert, Regina Anaejionu
Regina Anaejionu is a full-time author and strategist who helps thought leaders plan, publish, and share their life’s work. She loves to partner with those who have been “othered” or underrecognized in society, as she believes their ideas should be the gold standard in their industries. 

Regina has been interviewed about "infopreneurship" and intellectual property creation for publications such as Fast Company, after building online schools with over 20,000 students and generating more than $100,000 in profit coming from a single book. 

Regina offers programs and resources on her site byRegina.com for thought leaders who want to publish fewer things that depreciate (like social media) and more assets that grow in value over time (like books, essays, etc.).

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Reach out her on Instagram, Threads or LinkedIn

]]> Ever wonder how top thought leaders consistently deliver impactful ideas? It's all about frameworks.

Thought leadership frameworks help you organize your expertise and ideas and guide your audience better into understanding your message. They break down complex concepts into clear, actionable steps, making it easy for listeners to understand and connect.

In this season finale of our thought leadership series, Regina Anaejionu joins me to talk about crafting powerful frameworks. We'll dive into practical tips and real-life examples to make you feel confident in building frameworks that showcase your expertise and leave a lasting impression.

___________________________________________
EPISODE 125.

Read the show notes and view the full transcript here: https://erinollila.com/developing-frameworks-for-your-thought-leadership-with-regina-anaejionu/

______________________________________________

Learn more about our guest expert, Regina Anaejionu
Regina Anaejionu is a full-time author and strategist who helps thought leaders plan, publish, and share their life’s work. She loves to partner with those who have been “othered” or underrecognized in society, as she believes their ideas should be the gold standard in their industries. 

Regina has been interviewed about "infopreneurship" and intellectual property creation for publications such as Fast Company, after building online schools with over 20,000 students and generating more than $100,000 in profit coming from a single book. 

Regina offers programs and resources on her site byRegina.com for thought leaders who want to publish fewer things that depreciate (like social media) and more assets that grow in value over time (like books, essays, etc.).

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Reach out her on Instagram, Threads or LinkedIn

]]> Erin Ollila Buzzsprout-15285171 Wed, 26 Jun 2024 00:00:00 -0400 2800 3 125 full false Writing a Book to Share Thought Leadership with Jodi Brandon Writing a Book to Share Thought Leadership with Jodi Brandon Brace yourself for the emotional ride of writing a book, my friends. Because there sure as heck is a lot of vulnerability in sharing your thought leadership in print.

Good thing we have Jodi Brandon, a book coach and editor, on the podcast today. 

We'll help you navigate the long-term strategy of book publishing, and we'll make sure to explore the art of balancing intellect and creativity in crafting a impactful business book.

Buckle up, this is a great episode, friends.

___________________________________________
EPISODE 124.

Read the show notes and view the full transcript here:
https://erinollila.com/writing-a-book-to-share-thought-leadership-with-jodi-brandon/
______________________________________________

Learn more about our guest expert, Jodi Brandon
Jodi Brandon is a book coach, editor, and publishing educator for business owners and entrepreneurs. Jodi has partnered with more than 500 business owners around the world to write, publish, and market a book to grow their business via self, hybrid, and traditional publishing. Jodi is the author of Write.Publish.Market., 2nd edition, the host of the Write Publish Market podcast, and the founder and host of the Author-Entrepreneurs Lab.

There’s a few ways you can get to know Jodi better. First, visit her website and listen to her podcast. Then, connect with her on LinkedIn and Instagram. And finally, check out her resource Book Brain Dump to organize your thoughts if you’re considering writing a book of your own!

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Reach out her on Instagram, Threads or LinkedIn

]]> Brace yourself for the emotional ride of writing a book, my friends. Because there sure as heck is a lot of vulnerability in sharing your thought leadership in print.

Good thing we have Jodi Brandon, a book coach and editor, on the podcast today. 

We'll help you navigate the long-term strategy of book publishing, and we'll make sure to explore the art of balancing intellect and creativity in crafting a impactful business book.

Buckle up, this is a great episode, friends.

___________________________________________
EPISODE 124.

Read the show notes and view the full transcript here:
https://erinollila.com/writing-a-book-to-share-thought-leadership-with-jodi-brandon/
______________________________________________

Learn more about our guest expert, Jodi Brandon
Jodi Brandon is a book coach, editor, and publishing educator for business owners and entrepreneurs. Jodi has partnered with more than 500 business owners around the world to write, publish, and market a book to grow their business via self, hybrid, and traditional publishing. Jodi is the author of Write.Publish.Market., 2nd edition, the host of the Write Publish Market podcast, and the founder and host of the Author-Entrepreneurs Lab.

There’s a few ways you can get to know Jodi better. First, visit her website and listen to her podcast. Then, connect with her on LinkedIn and Instagram. And finally, check out her resource Book Brain Dump to organize your thoughts if you’re considering writing a book of your own!

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Reach out her on Instagram, Threads or LinkedIn

]]> Erin Ollila Buzzsprout-15211954 Thu, 13 Jun 2024 00:00:00 -0400 2912 3 124 full false Developing Thought Leadership Using Roundtables and Workshops with Jessica Lackey Developing Thought Leadership Using Roundtables and Workshops with Jessica Lackey We're a few episodes into this mini-series on thought leadership, which means its just about time to address the fact that a person isn't born WITH thought leadership. Thought leadership is actually created, developed, recreated, curated, and built upon over time.

And one way to do that: to practice your thought leadership and strengthen it is to offer workshops and roundtables to an interested audience. When you're in front of a live audience, you'll be better able to determine what hits, what falters, and then make changes to adjust and improve your thought leadership in ways you can't do with other mediums.

Today, I'm joined by Jessica Lackey, and we're going to talk all about using roundtables and workshops as a way to benefit your audience and also to create, adjust, and build upon your thought leadership. This is a must listen episode of Talk Copy to Me, and I hope you'll listen in.

___________________________________________
EPISODE 123.

Read the show notes and view the full transcript here:
https://erinollila.com/developing-thought-leadership-using-roundtables-and-workshops/
______________________________________________

Learn more about our guest expert, Jessica Lackey
Jessica Lackey is a strategy and operations advisor who blends business strategy, practical application, and a human-centric approach to create sustainable businesses. With a background in corporate leadership, McKinsey & Company consulting, and a Harvard Business degree, Jessica knows a thing or two about hustle culture and what it feels like to judge success by the bottom line…at all costs.

Now, she combines her deep experience in consulting, Fortune 500 operations leadership, and coaching to help businesses grow without sacrificing the well-being of their clients, team, and community.

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Reach out her on Instagram, Threads or LinkedIn


]]> We're a few episodes into this mini-series on thought leadership, which means its just about time to address the fact that a person isn't born WITH thought leadership. Thought leadership is actually created, developed, recreated, curated, and built upon over time.

And one way to do that: to practice your thought leadership and strengthen it is to offer workshops and roundtables to an interested audience. When you're in front of a live audience, you'll be better able to determine what hits, what falters, and then make changes to adjust and improve your thought leadership in ways you can't do with other mediums.

Today, I'm joined by Jessica Lackey, and we're going to talk all about using roundtables and workshops as a way to benefit your audience and also to create, adjust, and build upon your thought leadership. This is a must listen episode of Talk Copy to Me, and I hope you'll listen in.

___________________________________________
EPISODE 123.

Read the show notes and view the full transcript here:
https://erinollila.com/developing-thought-leadership-using-roundtables-and-workshops/
______________________________________________

Learn more about our guest expert, Jessica Lackey
Jessica Lackey is a strategy and operations advisor who blends business strategy, practical application, and a human-centric approach to create sustainable businesses. With a background in corporate leadership, McKinsey & Company consulting, and a Harvard Business degree, Jessica knows a thing or two about hustle culture and what it feels like to judge success by the bottom line…at all costs.

Now, she combines her deep experience in consulting, Fortune 500 operations leadership, and coaching to help businesses grow without sacrificing the well-being of their clients, team, and community.

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Reach out her on Instagram, Threads or LinkedIn


]]> https://erinollila.com/developing-thought-leadership-using-roundtables-and-workshops/ Erin Ollila Buzzsprout-15199916 Thu, 06 Jun 2024 00:00:00 -0400 2582 3 123 full false Public Speaking as a Form of Thought Leadership with Charlotte Davies Public Speaking as a Form of Thought Leadership with Charlotte Davies You’ve been searching for public speaking opportunities for quite some time to share your thought leadership. Now, imaging stepping onto the stage. Do you feel all of the audience’s eyes on you? Will the words that you’re about to share with them change their minds, motivate them or inspire them?

Even more important: How will those words drive your business forward? How do the public speaking opportunities that you participate in fit in with your overall thought leadership?

Today, Charlotte Davies, a friend, award-winning copy and content writer, and a TEDx speaker, joins me on  Talk Copy to Me to talk all about public speaking. I hope you'll tune in and stay until the end!

___________________________________________
EPISODE 122.

Read the show notes and view the full transcript here:
https://erinollila.com/using-public-speaking-opportunities-to-share-thought-leadership/
______________________________________________

Learn more about our guest expert, Charlotte Davies
Charlotte Davies, also known as Charlotte the Copywriter, is an award winning copy and content writer, and TEDx Speaker. As a former PR professional, Event and Development Manager, she has more than 15 years experience in marketing and business. She is also a cancer survivor, beating Non-Hodgkins Lymphoma in 2014.

Learn more about Charlotte by visiting her website, or connecting with her on LinkedIn and Instagram.



Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Reach out her on Instagram, Threads or LinkedIn

]]> You’ve been searching for public speaking opportunities for quite some time to share your thought leadership. Now, imaging stepping onto the stage. Do you feel all of the audience’s eyes on you? Will the words that you’re about to share with them change their minds, motivate them or inspire them?

Even more important: How will those words drive your business forward? How do the public speaking opportunities that you participate in fit in with your overall thought leadership?

Today, Charlotte Davies, a friend, award-winning copy and content writer, and a TEDx speaker, joins me on  Talk Copy to Me to talk all about public speaking. I hope you'll tune in and stay until the end!

___________________________________________
EPISODE 122.

Read the show notes and view the full transcript here:
https://erinollila.com/using-public-speaking-opportunities-to-share-thought-leadership/
______________________________________________

Learn more about our guest expert, Charlotte Davies
Charlotte Davies, also known as Charlotte the Copywriter, is an award winning copy and content writer, and TEDx Speaker. As a former PR professional, Event and Development Manager, she has more than 15 years experience in marketing and business. She is also a cancer survivor, beating Non-Hodgkins Lymphoma in 2014.

Learn more about Charlotte by visiting her website, or connecting with her on LinkedIn and Instagram.



Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Reach out her on Instagram, Threads or LinkedIn

]]> Erin Ollila, Charlotte Davies Buzzsprout-15120055 Thu, 30 May 2024 01:00:00 -0400 2382 thought leadership, Charlotte Davies, public speaking, TedX, TedTalk, copywriting, writing a speech, speech tips, public speaker 3 122 full false Course Creation as a Form of Thought Leadership with Christina Rava Course Creation as a Form of Thought Leadership with Christina Rava Have you ever thought about having a course for your business? Or,  maybe you have a course or courses right now and you're wondering how it fits in with your overall thought leadership. 

Regardless of how you answered that, I want you to stop and think for a second: What do you want to be known for? And can the courses that you'd hope to create or that you already have fill the role of thought leadership for your business.

In today's episode, Christina Rava joins me on Talk Copy to Me to talk all about course creation. We'll talk about how it's a sustainable form of thought leadership and how to go about developing a curriculum and improving on your course to hone your thought leadership and provide for a larger audience.

___________________________________________
EPISODE 121.

Read the show notes and view the full transcript here: https://erinollila.com/course-creation-as-a-form-of-thought-leadership/
______________________________________________

Learn more about our guest expert, Christina Rava
Christina Rava is a launch strategist and Kajabi expert dedicated to helping coaches and consultants to free up their time, magnify their impact, and create scalable revenue through online courses.

As a former meditation instructor, Christina has a mission to help her clients to grow their businesses with as little stress and hustle as possible.  Her signature program, The Coach to Course Creator Accelerator, focuses on how to create, market, and sell a course that adds at least $5k of automated revenue to your bottom line each month so that you can step off the trading-time-for-money hamster wheel and scale your business in a more sustainable way.


Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Reach out her on Instagram, Threads or LinkedIn

]]> Have you ever thought about having a course for your business? Or,  maybe you have a course or courses right now and you're wondering how it fits in with your overall thought leadership. 

Regardless of how you answered that, I want you to stop and think for a second: What do you want to be known for? And can the courses that you'd hope to create or that you already have fill the role of thought leadership for your business.

In today's episode, Christina Rava joins me on Talk Copy to Me to talk all about course creation. We'll talk about how it's a sustainable form of thought leadership and how to go about developing a curriculum and improving on your course to hone your thought leadership and provide for a larger audience.

___________________________________________
EPISODE 121.

Read the show notes and view the full transcript here: https://erinollila.com/course-creation-as-a-form-of-thought-leadership/
______________________________________________

Learn more about our guest expert, Christina Rava
Christina Rava is a launch strategist and Kajabi expert dedicated to helping coaches and consultants to free up their time, magnify their impact, and create scalable revenue through online courses.

As a former meditation instructor, Christina has a mission to help her clients to grow their businesses with as little stress and hustle as possible.  Her signature program, The Coach to Course Creator Accelerator, focuses on how to create, market, and sell a course that adds at least $5k of automated revenue to your bottom line each month so that you can step off the trading-time-for-money hamster wheel and scale your business in a more sustainable way.


Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Reach out her on Instagram, Threads or LinkedIn

]]> Erin Ollila, Christina Rava Buzzsprout-15104739 Thu, 23 May 2024 01:00:00 -0400 2437 Christina Rava, thought leadership, course creation, creating a course, business course, audience research, voice of customer research, testimonials, customer surveys, copywriting, email marketing 3 121 full false What Does Thought Leadership Mean? What Does Thought Leadership Mean? Think about all of the leaders in your industry who are consistently getting headlines, who speak at major conferences, and who seem to have a loyal and dedicated following who hang on their every word.

What sets them apart? 

It's not luck. It's not just having the right connections. It's simple: These individuals understand the art of thought leadership. They have taken the chance on themselves to develop what could be a body of work, what could be intellectual property, and they're positioning themselves as the go to experts. And what they're doing is they're inspiring others to follow their lead. 

Today's episode kicks off a brand new series all about thought leadership on Talk Copy to ME. And we're going to explore what it really means to be a thought leader and how you can develop and cultivate your thought leadership in a way that's best for you.

___________________________________________
EPISODE 120.

Read the show notes and view the full transcript here: https://erinollila.com/what-does-thought-leadership-mean/
______________________________________________

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Reach out her on Instagram, Threads or LinkedIn

]]> Think about all of the leaders in your industry who are consistently getting headlines, who speak at major conferences, and who seem to have a loyal and dedicated following who hang on their every word.

What sets them apart? 

It's not luck. It's not just having the right connections. It's simple: These individuals understand the art of thought leadership. They have taken the chance on themselves to develop what could be a body of work, what could be intellectual property, and they're positioning themselves as the go to experts. And what they're doing is they're inspiring others to follow their lead. 

Today's episode kicks off a brand new series all about thought leadership on Talk Copy to ME. And we're going to explore what it really means to be a thought leader and how you can develop and cultivate your thought leadership in a way that's best for you.

___________________________________________
EPISODE 120.

Read the show notes and view the full transcript here: https://erinollila.com/what-does-thought-leadership-mean/
______________________________________________

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Reach out her on Instagram, Threads or LinkedIn

]]> Erin Ollila Buzzsprout-15104807 Mon, 20 May 2024 19:00:00 -0400 1661 3 120 full false Plagiarism in the Digital Age: Practical Advice and a Personal Story of How My Work Was Stolen Plagiarism in the Digital Age: Practical Advice and a Personal Story of How My Work Was Stolen Is plagiarism a crime? You betcha. But regardless of the legal implications and ethical issues with stealing someone else's work, plagiarism in the digital age runs rampant.

 Business owners, course creators, and creatives of any kind often have their intellectual property stolen from them. It's often discussed, and people definitely feel strongly about this, but I don't think you really GET how awful it feels to be plagiarized until someone does it to you.

And my friends, someone just did this to me. My website copy, podcast content, and likely even my course content was stolen by another online business owner for use on two (TWO!) of their business websites and their new podcast.

In this episode, I'll share real-world instances of plagiarism that online businesses' face and the consequences of plagiarism in general, but especially in marketing. I'll unpack the legal and ethical implications of plagiarism, share real-world examples of intellectual property theft, and explore strategies for ways you can protect your intellectual property and make sure that you don't accidentally use someone else's IP in your own work.

And yes, if you stay for the end you'll get ALLLL the deets about how another creator — an artist, if you can believe it — stole my work and what I had to do to reclaim my copy, content, and concepts.

It's been a doozy of the past couple of weeks, friends. A doozy!

___________________________________________
EPISODE 119.

Read the show notes and view the full transcript here: https://erinollila.com/plagiarism-in-the-digital-age-practical-advice-and-a-personal-story/
______________________________________________

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Reach out her on Instagram, Threads or LinkedIn

]]> Is plagiarism a crime? You betcha. But regardless of the legal implications and ethical issues with stealing someone else's work, plagiarism in the digital age runs rampant.

 Business owners, course creators, and creatives of any kind often have their intellectual property stolen from them. It's often discussed, and people definitely feel strongly about this, but I don't think you really GET how awful it feels to be plagiarized until someone does it to you.

And my friends, someone just did this to me. My website copy, podcast content, and likely even my course content was stolen by another online business owner for use on two (TWO!) of their business websites and their new podcast.

In this episode, I'll share real-world instances of plagiarism that online businesses' face and the consequences of plagiarism in general, but especially in marketing. I'll unpack the legal and ethical implications of plagiarism, share real-world examples of intellectual property theft, and explore strategies for ways you can protect your intellectual property and make sure that you don't accidentally use someone else's IP in your own work.

And yes, if you stay for the end you'll get ALLLL the deets about how another creator — an artist, if you can believe it — stole my work and what I had to do to reclaim my copy, content, and concepts.

It's been a doozy of the past couple of weeks, friends. A doozy!

___________________________________________
EPISODE 119.

Read the show notes and view the full transcript here: https://erinollila.com/plagiarism-in-the-digital-age-practical-advice-and-a-personal-story/
______________________________________________

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Reach out her on Instagram, Threads or LinkedIn

]]> Erin Ollila Buzzsprout-15046324 Fri, 10 May 2024 12:00:00 -0400 1914 plagiarism, intellectual property, intellectual property theft, plagiarism in the digital age, ip theft, copyright, trademark, copyright infringement 3 119 full false How to Measure Website ROI After a Site Launch How to Measure Website ROI After a Site Launch We talk about return on investment a lot in the marketing world. But how do you know that the thousands of dollars you spent on copywriting and design really gave you any website ROI?

Today I'm talking all about how to measure a website's success after it launches. After listening to the case study that I did with Tony Howell, who recently invested in a website copy project with me, I realized that there was a lot to be said about getting some data to know if the messaging choices, the design choices — and everything really — came together gave you a return on investment for your website.
___________________________________________
EPISODE 118.

Read the show notes and view the full transcript here:
https://erinollila.com/how-to-measure-website-roi-after-a-site-launch/
______________________________________________

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Reach out her on Instagram, Threads or LinkedIn

]]> We talk about return on investment a lot in the marketing world. But how do you know that the thousands of dollars you spent on copywriting and design really gave you any website ROI?

Today I'm talking all about how to measure a website's success after it launches. After listening to the case study that I did with Tony Howell, who recently invested in a website copy project with me, I realized that there was a lot to be said about getting some data to know if the messaging choices, the design choices — and everything really — came together gave you a return on investment for your website.
___________________________________________
EPISODE 118.

Read the show notes and view the full transcript here:
https://erinollila.com/how-to-measure-website-roi-after-a-site-launch/
______________________________________________

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Reach out her on Instagram, Threads or LinkedIn

]]> https://erinollila.com/how-to-measure-website-roi-after-a-site-launch/ Erin Ollila Buzzsprout-14874491 Fri, 12 Apr 2024 00:00:00 -0400 1634 3 118 full false Part Two of My Case Study With Tony Howell, an SEO and Website Copy Client Part Two of My Case Study With Tony Howell, an SEO and Website Copy Client Part two of this website copy client case study is here! If you've been curious about would be like to work with me and what goes on behind the scenes in a website copy project, this episode will fill you in.

I invited Tony Howell, a website designer and personal branding expert to join me on Talk Copy to Me to chat about what it was like to work together. 

If you haven't listened to part one of this case study yet, I highly recommend going back to the previous episode and giving it a listen first. Since these two episodes were recorded during one conversation we may reference the previous episode in what is discussed today.
 
Today, you'll hear part two. Tony and I talk about 

  • Whether Tony had difficulty feeling as if he could trust me with his brand (since he's used to being the service provider, not the client)
  • What Tony learned from working with me that he'll take into future client projects and in his own copywriting for his business
  • How Erin had to check herself throughout the process to determine whether the advice she was giving was strategic or just preference-related
  • How Tony and Erin had to completely give up their normal processes and figure out how to work together and in tandem in writing and design
  • What website wireframing looks like when a copywriter creates it, and how a wireframe can influence the design process as well

And I sincerely hope that you'll tune back in tomorrow for part two of our conversation where we'll break down whether or not it was hard for Tony to put his faith in me, what  website wireframing looks like, and how we both had to significantly adjust our processes in order to work together.

 Learn more and sign up for one of Tony's future in-person events in LA, Chicago, and NYC.

______________________________________________
EPISODE 117.

Read the show notes and view the full transcript here: https://erinollila.com/a-website-copy-case-study-with-client-tony-howell/
______________________________________________

Learn more about your guest, Tony Howell
Tony Howell is a personal brand strategist and web designer for Emmy, Grammy, Tony, Oscar, and Olivier award-winning artists. His work has been featured by Google, Squarespace, SAG-AFTRA, Actors' Equity Association, and more. Before becoming an entrepreneur, he was an actor for 20+ years — performing on Broadway, Off-Broadway, National Tours, and beyond.

In addition to 24/7 free content, Tony donates a percentage of profits to the Broadway Advocacy Coalition, Broadway Cares/Equity Fights AIDS, Broadway for Racial Justice, Entertainment Community Fund, and 100% of all the profits from his book, Artists to Artist, to the ACLU.

Learn more about Tony and team via his NEW website 😍

And don't forget to sign up for one of Tony's future in-person events in LA, Chicago, and NYC.


Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.


Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more abou

]]> Part two of this website copy client case study is here! If you've been curious about would be like to work with me and what goes on behind the scenes in a website copy project, this episode will fill you in.

I invited Tony Howell, a website designer and personal branding expert to join me on Talk Copy to Me to chat about what it was like to work together. 

If you haven't listened to part one of this case study yet, I highly recommend going back to the previous episode and giving it a listen first. Since these two episodes were recorded during one conversation we may reference the previous episode in what is discussed today.
 
Today, you'll hear part two. Tony and I talk about 

  • Whether Tony had difficulty feeling as if he could trust me with his brand (since he's used to being the service provider, not the client)
  • What Tony learned from working with me that he'll take into future client projects and in his own copywriting for his business
  • How Erin had to check herself throughout the process to determine whether the advice she was giving was strategic or just preference-related
  • How Tony and Erin had to completely give up their normal processes and figure out how to work together and in tandem in writing and design
  • What website wireframing looks like when a copywriter creates it, and how a wireframe can influence the design process as well

And I sincerely hope that you'll tune back in tomorrow for part two of our conversation where we'll break down whether or not it was hard for Tony to put his faith in me, what  website wireframing looks like, and how we both had to significantly adjust our processes in order to work together.

 Learn more and sign up for one of Tony's future in-person events in LA, Chicago, and NYC.

______________________________________________
EPISODE 117.

Read the show notes and view the full transcript here: https://erinollila.com/a-website-copy-case-study-with-client-tony-howell/
______________________________________________

Learn more about your guest, Tony Howell
Tony Howell is a personal brand strategist and web designer for Emmy, Grammy, Tony, Oscar, and Olivier award-winning artists. His work has been featured by Google, Squarespace, SAG-AFTRA, Actors' Equity Association, and more. Before becoming an entrepreneur, he was an actor for 20+ years — performing on Broadway, Off-Broadway, National Tours, and beyond.

In addition to 24/7 free content, Tony donates a percentage of profits to the Broadway Advocacy Coalition, Broadway Cares/Equity Fights AIDS, Broadway for Racial Justice, Entertainment Community Fund, and 100% of all the profits from his book, Artists to Artist, to the ACLU.

Learn more about Tony and team via his NEW website 😍

And don't forget to sign up for one of Tony's future in-person events in LA, Chicago, and NYC.


Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.


Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more abou

]]> Erin Ollila Buzzsprout-14830480 Fri, 05 Apr 2024 01:00:00 -0400 1864 3 117 full false A Website Copy Case Study with Client Tony Howell: Part One A Website Copy Case Study with Client Tony Howell: Part One Wondering what the behind-the-scenes of a website copy project looks like? Curious what it would be like to work with me? Well, you're about to find out the answers to those questions.

I invited Tony Howell, a 2024 website copy client to join me on the podcast to talk about what it was like to work together, and our conversation was so good (and so long!) that I had to split it into two different episodes!

Today, you'll hear part one. Tony and I talk about 

  • Tony's strategic launch plans to drive traffic to his new website (you definitely won't be able to guess this one!)
  • Why now was the right time for Tony to hire a website copywriter
  • Ways you can work with a copywriting coach even if you're not ready to hire them for a complete done-for-you project
  • What influenced his services page and how we made the decisions we did about the messaging and the conversion copywriting needed
  • Tony's reaction to getting the first complete draft
  • What Tony learned about copywriting and SEO from working with Erin
  • and more!

And I sincerely hope that you'll tune back in tomorrow for part two of our conversation where we'll break down whether or not it was hard for Tony to put his faith in me, what  website wireframing looks like, and how we both had to significantly adjust our processes in order to work together.

 Learn more and sign up for one of Tony's future in-person events in LA, Chicago, and NYC.

______________________________________________
EPISODE 116.

Read the show notes and view the full transcript here: https://erinollila.com/a-website-copy-case-study-with-client-tony-howell/
______________________________________________

Learn more about your guest, Tony Howell
Tony Howell is a personal brand strategist and web designer for Emmy, Grammy, Tony, Oscar, and Olivier award-winning artists. His work has been featured by Google, Squarespace, SAG-AFTRA, Actors' Equity Association, and more. Before becoming an entrepreneur, he was an actor for 20+ years — performing on Broadway, Off-Broadway, National Tours, and beyond.

In addition to 24/7 free content, Tony donates a percentage of profits to the Broadway Advocacy Coalition, Broadway Cares/Equity Fights AIDS, Broadway for Racial Justice, Entertainment Community Fund, and 100% of all the profits from his book, Artists to Artist, to the ACLU.

Learn more about Tony and team via his NEW website 😍

And don't forget to sign up for one of Tony's future in-person events in LA, Chicago, and NYC.


Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.


Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Reach out her on Instagram, Threads or

]]> Wondering what the behind-the-scenes of a website copy project looks like? Curious what it would be like to work with me? Well, you're about to find out the answers to those questions.

I invited Tony Howell, a 2024 website copy client to join me on the podcast to talk about what it was like to work together, and our conversation was so good (and so long!) that I had to split it into two different episodes!

Today, you'll hear part one. Tony and I talk about 

  • Tony's strategic launch plans to drive traffic to his new website (you definitely won't be able to guess this one!)
  • Why now was the right time for Tony to hire a website copywriter
  • Ways you can work with a copywriting coach even if you're not ready to hire them for a complete done-for-you project
  • What influenced his services page and how we made the decisions we did about the messaging and the conversion copywriting needed
  • Tony's reaction to getting the first complete draft
  • What Tony learned about copywriting and SEO from working with Erin
  • and more!

And I sincerely hope that you'll tune back in tomorrow for part two of our conversation where we'll break down whether or not it was hard for Tony to put his faith in me, what  website wireframing looks like, and how we both had to significantly adjust our processes in order to work together.

 Learn more and sign up for one of Tony's future in-person events in LA, Chicago, and NYC.

______________________________________________
EPISODE 116.

Read the show notes and view the full transcript here: https://erinollila.com/a-website-copy-case-study-with-client-tony-howell/
______________________________________________

Learn more about your guest, Tony Howell
Tony Howell is a personal brand strategist and web designer for Emmy, Grammy, Tony, Oscar, and Olivier award-winning artists. His work has been featured by Google, Squarespace, SAG-AFTRA, Actors' Equity Association, and more. Before becoming an entrepreneur, he was an actor for 20+ years — performing on Broadway, Off-Broadway, National Tours, and beyond.

In addition to 24/7 free content, Tony donates a percentage of profits to the Broadway Advocacy Coalition, Broadway Cares/Equity Fights AIDS, Broadway for Racial Justice, Entertainment Community Fund, and 100% of all the profits from his book, Artists to Artist, to the ACLU.

Learn more about Tony and team via his NEW website 😍

And don't forget to sign up for one of Tony's future in-person events in LA, Chicago, and NYC.


Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.


Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Reach out her on Instagram, Threads or

]]> Erin Ollila Buzzsprout-14827790 Thu, 04 Apr 2024 10:00:00 -0400 2066 3 116 full false 25+ Spring Cleaning Marketing Ideas to Do Right Away 25+ Spring Cleaning Marketing Ideas to Do Right Away Do you have spring fever? Are you spring cleaning everything in your physical space? If so, I'm here to remind you how important it is to do digital spring cleaning as well—especially in your marketing.

In this episode, we'll cover what you could focus on as you do a complete website audit, a review of your social media marketing and email marketing, as well an audit of the written, audio, and video content you're creating.

Grab a pen and take some notes,  because these are tasks that you definitely want to complete!

______________________________________________
EPISODE 115.

Read the show notes and view the full transcript here: https://erinollila.com/spring-cleaning-marketing-ideas/
______________________________________________

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.
Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Reach out her on Instagram, Threads or LinkedIn

]]> Do you have spring fever? Are you spring cleaning everything in your physical space? If so, I'm here to remind you how important it is to do digital spring cleaning as well—especially in your marketing.

In this episode, we'll cover what you could focus on as you do a complete website audit, a review of your social media marketing and email marketing, as well an audit of the written, audio, and video content you're creating.

Grab a pen and take some notes,  because these are tasks that you definitely want to complete!

______________________________________________
EPISODE 115.

Read the show notes and view the full transcript here: https://erinollila.com/spring-cleaning-marketing-ideas/
______________________________________________

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.
Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Reach out her on Instagram, Threads or LinkedIn

]]> Erin Ollila Buzzsprout-14609138 Thu, 28 Mar 2024 14:00:00 -0400 1939 3 115 full false Transparency, Discernment, and Running an Online Business with Maggie Patterson Transparency, Discernment, and Running an Online Business with Maggie Patterson Running an online business is challenging. Rewarding—sure! But challenging? Absolutely yes.

From determining your niche, your goals, and deciding who you should trust, hire, and work with...there's a heck of a lot of decisions that go into owning and running an online business. And even more than the decisions you'll make are the opinions you'll hear. I can't go for more than a few seconds on social media without seeing marketing "experts" preach about what online entrepreneurs must do in order to attract a new audience and convert leads into paying customers.

And this is exactly why I invited Maggie Patterson onto the show so we could have an honest conversation about how to read between the lines of what's being said online and run a business in a way that feels good and true to who you are. 

______________________________________________

EPISODE 114.
Read the show notes and view the full transcript here:
______________________________________________

Get to know our guest expert, Maggie Patterson
Maggie Patterson is the editorial director at Scoop Studios and the creator of BS-Free Business. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for over 15 years. Today, she works with service business and agency owners to build bs-free businesses that put trust first in everything they do.

A podcaster and writer, Maggie is a vocal advocate for humane business practices rooted in respect, empathy and trust. She’s the host of the BS-Free Service Business podcast, and the co-host of Duped: The Dark Side of Online Business.

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:
•Learn more about Erin’s VIP intensives if you’d like to learn more about how you can hire her to help you with your marketing
•Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more

]]> Running an online business is challenging. Rewarding—sure! But challenging? Absolutely yes.

From determining your niche, your goals, and deciding who you should trust, hire, and work with...there's a heck of a lot of decisions that go into owning and running an online business. And even more than the decisions you'll make are the opinions you'll hear. I can't go for more than a few seconds on social media without seeing marketing "experts" preach about what online entrepreneurs must do in order to attract a new audience and convert leads into paying customers.

And this is exactly why I invited Maggie Patterson onto the show so we could have an honest conversation about how to read between the lines of what's being said online and run a business in a way that feels good and true to who you are. 

______________________________________________

EPISODE 114.
Read the show notes and view the full transcript here:
______________________________________________

Get to know our guest expert, Maggie Patterson
Maggie Patterson is the editorial director at Scoop Studios and the creator of BS-Free Business. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for over 15 years. Today, she works with service business and agency owners to build bs-free businesses that put trust first in everything they do.

A podcaster and writer, Maggie is a vocal advocate for humane business practices rooted in respect, empathy and trust. She’s the host of the BS-Free Service Business podcast, and the co-host of Duped: The Dark Side of Online Business.

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:
•Learn more about Erin’s VIP intensives if you’d like to learn more about how you can hire her to help you with your marketing
•Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more

]]> Erin Ollila Buzzsprout-14733418 Thu, 21 Mar 2024 01:00:00 -0400 2819 3 114 full false Setting Income Goals and Making Pricing Decisions with Tara Newman Setting Income Goals and Making Pricing Decisions with Tara Newman I’ve heard so many business owners talking about their money struggles, surprises, and strategies in the past handful of years. Everyone is wondering about how to go about setting income goals that is right for them or pricing their services based on their needs and not what their competitors are doing.

But does anyone actually know how to go about and do it?

I invited Tara Newman on the podcast to help me have an in-depth conversation about money in our businesses. From setting income goals to understanding the emotional complexity of money, we cover it all.

______________________________________________

EPISODE 113.
Read the show notes and view the full transcript here: https://erinollila.com/setting-income-goals-pricing-decisions/
______________________________________________

Get to know our guest expert, Tara Newman
Tara is a business growth strategist that specializes in turning chaotic, low-profit small businesses into mighty money-making machines.

Want better quality leads, predictable revenue, and more than enough money left at the end of the month? Tara utilizes her background in sales training, organizational psychology, and Profit First to make sure small business owners are paying themselves their dream salary so they provide the needed financial stability for their families.

She’s the host of The Bold Money Revolution Podcast and can often be found in her local coffee shop scribbling road maps on the back of napkins for her local small business community.

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.
Stay in touch with Erin Ollila, SEO website copywriter:
•Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
•Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more

]]> I’ve heard so many business owners talking about their money struggles, surprises, and strategies in the past handful of years. Everyone is wondering about how to go about setting income goals that is right for them or pricing their services based on their needs and not what their competitors are doing.

But does anyone actually know how to go about and do it?

I invited Tara Newman on the podcast to help me have an in-depth conversation about money in our businesses. From setting income goals to understanding the emotional complexity of money, we cover it all.

______________________________________________

EPISODE 113.
Read the show notes and view the full transcript here: https://erinollila.com/setting-income-goals-pricing-decisions/
______________________________________________

Get to know our guest expert, Tara Newman
Tara is a business growth strategist that specializes in turning chaotic, low-profit small businesses into mighty money-making machines.

Want better quality leads, predictable revenue, and more than enough money left at the end of the month? Tara utilizes her background in sales training, organizational psychology, and Profit First to make sure small business owners are paying themselves their dream salary so they provide the needed financial stability for their families.

She’s the host of The Bold Money Revolution Podcast and can often be found in her local coffee shop scribbling road maps on the back of napkins for her local small business community.

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.
Stay in touch with Erin Ollila, SEO website copywriter:
•Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
•Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more

]]> Erin Ollila Buzzsprout-14346278 Thu, 14 Mar 2024 00:00:00 -0400 2437 3 113 full false 2024 Email Changes: Everything About Email Authentication with Cheryl Rerick 2024 Email Changes: Everything About Email Authentication with Cheryl Rerick Everyone's talking about the big email changes of 2024...and if you haven't heard of them yet, buckle up...you're about to learn why email authentication is so important for businesses.

I invited email marketing strategist Cheryl Rerick to join me on Talk Copy to Me because these email changes are so important for anyone who uses email in their business. Ignore what you've heard about email list size and emailing thresholds...if you email as part of your business marketing strategy, you need to understand what's happening. And this episode will give you all the details you need to know.

______________________________________________

EPISODE 112.
Read the show notes and view the full transcript here: https://erinollila.com/email-changes-email-authentication-cheryl-rerick/
______________________________________________

Get to know our guest expert, Cheryl Rerick
Cheryl is an email marketing strategist, automation engineer, and deliverability expert who brings the magic of automation to coaches and course creators so they can live their lives away from the tyranny of tiny screens.

As the creator of the Automate and Chill™ method, Cheryl’s long-term conversion system will have you making more passive sales, free up hours each week, and create a life-proof business… all with your emails.

To learn more about what we talked about in this episode, here's a free on-demand webinar about the Google and Yahoo updates, and the training I bought and mentioned in this episode to help get it done. I also here here group program Automate & Chill is reopening in April 2024, so get on the waitlist now while you can. (Proud affiliate links!)


Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.
Stay in touch with Erin Ollila, SEO website copywriter:
•Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
•Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more

]]> Everyone's talking about the big email changes of 2024...and if you haven't heard of them yet, buckle up...you're about to learn why email authentication is so important for businesses.

I invited email marketing strategist Cheryl Rerick to join me on Talk Copy to Me because these email changes are so important for anyone who uses email in their business. Ignore what you've heard about email list size and emailing thresholds...if you email as part of your business marketing strategy, you need to understand what's happening. And this episode will give you all the details you need to know.

______________________________________________

EPISODE 112.
Read the show notes and view the full transcript here: https://erinollila.com/email-changes-email-authentication-cheryl-rerick/
______________________________________________

Get to know our guest expert, Cheryl Rerick
Cheryl is an email marketing strategist, automation engineer, and deliverability expert who brings the magic of automation to coaches and course creators so they can live their lives away from the tyranny of tiny screens.

As the creator of the Automate and Chill™ method, Cheryl’s long-term conversion system will have you making more passive sales, free up hours each week, and create a life-proof business… all with your emails.

To learn more about what we talked about in this episode, here's a free on-demand webinar about the Google and Yahoo updates, and the training I bought and mentioned in this episode to help get it done. I also here here group program Automate & Chill is reopening in April 2024, so get on the waitlist now while you can. (Proud affiliate links!)


Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.
Stay in touch with Erin Ollila, SEO website copywriter:
•Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
•Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more

]]> https://erinollila.com/email-changes-email-authentication-cheryl-rerick/ Erin Ollila Buzzsprout-14633184 Thu, 07 Mar 2024 00:00:00 -0500 2443 Cheryl Rerick, email changes, email authentication, 2024 email changes, email marketing, email authentication changes, Talk Copy to Me, erin ollila 3 112 full false Celebrating Leap Year With Marketing Predictions for the Next Four Years Celebrating Leap Year With Marketing Predictions for the Next Four Years Today is February 29, which, if you ask me, is one of the most fun days. Ever since I was a little kid, I found it so interesting to have a day that only happens once every four years, and I knew I wanted to take advantage of this when I realized that one of my podcast episodes fell on the 29th. This is where the idea for sharing marketing predictions came in.

But, as an overachiever at heart, I knew I couldn't just share one set of marketing predictions. Oh, no. I wanted to call in the big wigs to help make looking into the future of marketing into a mini series.

I'm so grateful to Liz Wilcox, Lindsay Padilla, and Andréa Jones for joining me on the show to talk about email, podcasting, and social media marketing. But now the big day is here, and it's my job to pull out the crystal ball and cover all the other marketing-specific bases that we didn't talk about yet on the show.

The pressure, y'all!

After a moment of panic—and a ton of research—I came up with a few key things I wanted to delve into on the podcast. This episode explores the uncertainty of SEO, predictions for changes in marketing copy and content, shifts in social media advertising, the role of AI in marketing, and why we need to start paying attention to the stricter privacy regulations coming our way.


______________________________________________

EPISODE 111.

Read the show notes and view the full transcript here: https://erinollila.com/celebrating-leap-year-with-marketing-predictions-for-the-next-four-years/

______________________________________________


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

]]> Today is February 29, which, if you ask me, is one of the most fun days. Ever since I was a little kid, I found it so interesting to have a day that only happens once every four years, and I knew I wanted to take advantage of this when I realized that one of my podcast episodes fell on the 29th. This is where the idea for sharing marketing predictions came in.

But, as an overachiever at heart, I knew I couldn't just share one set of marketing predictions. Oh, no. I wanted to call in the big wigs to help make looking into the future of marketing into a mini series.

I'm so grateful to Liz Wilcox, Lindsay Padilla, and Andréa Jones for joining me on the show to talk about email, podcasting, and social media marketing. But now the big day is here, and it's my job to pull out the crystal ball and cover all the other marketing-specific bases that we didn't talk about yet on the show.

The pressure, y'all!

After a moment of panic—and a ton of research—I came up with a few key things I wanted to delve into on the podcast. This episode explores the uncertainty of SEO, predictions for changes in marketing copy and content, shifts in social media advertising, the role of AI in marketing, and why we need to start paying attention to the stricter privacy regulations coming our way.


______________________________________________

EPISODE 111.

Read the show notes and view the full transcript here: https://erinollila.com/celebrating-leap-year-with-marketing-predictions-for-the-next-four-years/

______________________________________________


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

]]> Erin Ollila Buzzsprout-14597646 Thu, 29 Feb 2024 00:00:00 -0500 1892 marketing tech, privacy in marketing, marketing predictions, copywriting predictions, user-generated content, advertising predictions, SEO predictions, SEO, Talk Copy to Me, Erin Ollila 3 111 full false Important Email Marketing Predictions for the Next 4 Years with Liz Wilcox Important Email Marketing Predictions for the Next 4 Years with Liz Wilcox The past three months have seen the biggest changes to email marketing in....well, forever. And it seems that with this shakeup of how things have been done, more changes are coming in the near future. So if we know email is evolving before our eyes, is it even possible to make email marketing predictions?

I certainly wasn't sure, so I asked email marketing expert Liz Wilcox to weigh in and share her thoughts as to what we can all expect from email marketing over the next four years.

Her insight here is invaluable, and it certainly gave me a lot to think about in regards to how I connect with my list...and how I will into the future. So tune in as we talk copy, and see you back here in four years to find out if Liz's predictions are wrong or right!

______________________________________________

EPISODE 110.

Read the show notes and view the full transcript here: https://erinollila.com/email-marketing-predictions-with-liz-wilcox

______________________________________________



Get to know your guest expert, Liz Wilcox
The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from.

In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure party that just won’t quit! In other words, she now teaches online entrepreneurs to simplify the whole “email marketing thing” and finally master their sales in a way that leverages their personality, vision, and values.

She’s best known for her 1800+ users membership, 20-Minute Newsletter technique, and the Email Staircase framework she’s taught to tens of thousands of creatives, freelancers, ecommerce shop owners, and small businesses across the globe. Offline, Liz lives in Florida, loves to run and is a walking 90s pop culture encyclopedia.

Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

]]> The past three months have seen the biggest changes to email marketing in....well, forever. And it seems that with this shakeup of how things have been done, more changes are coming in the near future. So if we know email is evolving before our eyes, is it even possible to make email marketing predictions?

I certainly wasn't sure, so I asked email marketing expert Liz Wilcox to weigh in and share her thoughts as to what we can all expect from email marketing over the next four years.

Her insight here is invaluable, and it certainly gave me a lot to think about in regards to how I connect with my list...and how I will into the future. So tune in as we talk copy, and see you back here in four years to find out if Liz's predictions are wrong or right!

______________________________________________

EPISODE 110.

Read the show notes and view the full transcript here: https://erinollila.com/email-marketing-predictions-with-liz-wilcox

______________________________________________



Get to know your guest expert, Liz Wilcox
The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from.

In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure party that just won’t quit! In other words, she now teaches online entrepreneurs to simplify the whole “email marketing thing” and finally master their sales in a way that leverages their personality, vision, and values.

She’s best known for her 1800+ users membership, 20-Minute Newsletter technique, and the Email Staircase framework she’s taught to tens of thousands of creatives, freelancers, ecommerce shop owners, and small businesses across the globe. Offline, Liz lives in Florida, loves to run and is a walking 90s pop culture encyclopedia.

Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

]]> https://erinollila.com/email-marketing-predictions-with-liz-wilcox Erin Ollila, Liz Wilcox Buzzsprout-14586639 Wed, 28 Feb 2024 00:00:00 -0500 755 Liz Wilcox, the Fresh Princess of Email, email marketing, email predictions, email marketing predictions, emailing, small business, Talk Copy to Me 3 110 full false What You Should Know About the Future of Podcasting with Lindsay Padilla What You Should Know About the Future of Podcasting with Lindsay Padilla What does the future of podcasting have in store for us? Will there be growth? Stagnation? Will things evolve much more from what they are now? The truth is...I don't really know.

If recent history is an indicator as to what we can expect over the next four years, listenership is going to grow and private podcasting — which is still baby in the podcast world — is going to evolve.

But what else can we expect from podcasting besides just growth? I asked Lindsay Padilla, podcasting expert and the co-founder of HelloAudio, to weigh in and share her predictions for the next four years of podcasting. 

We'll check back in 2028...but I'm sure Lindsay's thoughts about the future of podcasting are going to ring true.

______________________________________________

EPISODE 109.

Read the show notes and view the full transcript here: https://erinollila.com/the-future-of-podcasting-lindsay-padilla/

______________________________________________


Learn more about our guest, Lindsay Padilla

Dr. Lindsay Padilla is an ex-community college professor who accidentally started a business while on the tenure track. Now, as the CEO and co-founder of the Hello Audio software, which takes your content and creates private audio feeds to make learning on the go much  easier for your people, Lindsay challenges online industry norms of unfinished courses and unconsumed content with her product. All of her business ideas were born out of her tenure-track years teaching adults online at a community college, the ridiculous amount of learning she's done in all things education, and the years spent growing her course creation business online.


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

]]> What does the future of podcasting have in store for us? Will there be growth? Stagnation? Will things evolve much more from what they are now? The truth is...I don't really know.

If recent history is an indicator as to what we can expect over the next four years, listenership is going to grow and private podcasting — which is still baby in the podcast world — is going to evolve.

But what else can we expect from podcasting besides just growth? I asked Lindsay Padilla, podcasting expert and the co-founder of HelloAudio, to weigh in and share her predictions for the next four years of podcasting. 

We'll check back in 2028...but I'm sure Lindsay's thoughts about the future of podcasting are going to ring true.

______________________________________________

EPISODE 109.

Read the show notes and view the full transcript here: https://erinollila.com/the-future-of-podcasting-lindsay-padilla/

______________________________________________


Learn more about our guest, Lindsay Padilla

Dr. Lindsay Padilla is an ex-community college professor who accidentally started a business while on the tenure track. Now, as the CEO and co-founder of the Hello Audio software, which takes your content and creates private audio feeds to make learning on the go much  easier for your people, Lindsay challenges online industry norms of unfinished courses and unconsumed content with her product. All of her business ideas were born out of her tenure-track years teaching adults online at a community college, the ridiculous amount of learning she's done in all things education, and the years spent growing her course creation business online.


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

]]> https://erinollila.com/the-future-of-podcasting-lindsay-padilla/ Erin Ollila, Lindsay Padilla Buzzsprout-14580045 Tue, 27 Feb 2024 00:00:00 -0500 688 lindsay padilla, HelloAudio, the future of podcasting, private podcasting, podcasting, private podcast, private podcasts, leap year, leap year marketing, Talk Copy to Me 3 109 full false Leap Year Social Media Predictions (That You Need to Know!) with Andréa Jones Leap Year Social Media Predictions (That You Need to Know!) with Andréa Jones What do you think will happen with social media over the next 4 years?

I certainly wasn't sure, so I asked social media expert Andréa Jones to weigh in and share her predictions for the next four years on social media. Her insight here covers all social media platforms, and it certainly gave me a lot to think about in regards to how I communicate on social media now...and how I will into the future.

We'll check back in 2028 to see if Andréa is right. (And I think she will be!) 
_______________________________________________________

Listen in and learn more here or copy and paste this link into your browser:
https://erinollila.com/social-media-leap-year-predictions-with-andrea-jones/
_______________________________________________________

Meet our guest expert, Andréa Jones

Andréa Jones is the social media strategist for passion-led coaches and experts who want to make a difference in the world with their message.

She’s guided her clients and students from stuck to strategic, passion-led powerhouses and visionary thought leaders with her simple approach to social media: “take one little step each day. Build social media savvy overtime.”

Digital business owners around the world flock to her award-winning agency; as well as her online programs – Thrive Mentorship Program & Savvy Social School; and top-100-rated marketing podcast by the same name, Savvy Social Podcast — so they can discover how to make their impact on the world with social media (without the overwhelm). And spread their positivity across social platforms.

When she’s not teaching the power and positivity of social media, you can find Andréa at home with her growing family in picturesque Niagara Falls, Canada.


Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.  Visit her website and make sure to say hi on Threads.

]]> What do you think will happen with social media over the next 4 years?

I certainly wasn't sure, so I asked social media expert Andréa Jones to weigh in and share her predictions for the next four years on social media. Her insight here covers all social media platforms, and it certainly gave me a lot to think about in regards to how I communicate on social media now...and how I will into the future.

We'll check back in 2028 to see if Andréa is right. (And I think she will be!) 
_______________________________________________________

Listen in and learn more here or copy and paste this link into your browser:
https://erinollila.com/social-media-leap-year-predictions-with-andrea-jones/
_______________________________________________________

Meet our guest expert, Andréa Jones

Andréa Jones is the social media strategist for passion-led coaches and experts who want to make a difference in the world with their message.

She’s guided her clients and students from stuck to strategic, passion-led powerhouses and visionary thought leaders with her simple approach to social media: “take one little step each day. Build social media savvy overtime.”

Digital business owners around the world flock to her award-winning agency; as well as her online programs – Thrive Mentorship Program & Savvy Social School; and top-100-rated marketing podcast by the same name, Savvy Social Podcast — so they can discover how to make their impact on the world with social media (without the overwhelm). And spread their positivity across social platforms.

When she’s not teaching the power and positivity of social media, you can find Andréa at home with her growing family in picturesque Niagara Falls, Canada.


Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.  Visit her website and make sure to say hi on Threads.

]]> https://erinollila.com/social-media-leap-year-predictions-with-andrea-jones/ Erin Ollila, Andréa Jones Buzzsprout-14579405 Mon, 26 Feb 2024 13:00:00 -0500 784 Andréa Jones, social media marketing, social media, social media predictions, leap year, leap year predictions, Talk Copy to Me 3 108 full false How to Promote a Website Launch (or Relaunch!) How to Promote a Website Launch (or Relaunch!) You've been working with a website copywriter and a website designer for a while, and the time has finally come to launch your website to the world.  But wait...do you know how to promote a website launch? 

Promoting your website isn't simply about getting the word out that you have a new digital home. It's about creating a lasting impression, building meaningful connections, and nurturing relationships with your audience. Each aspect of website promotion plays a vital role in shaping your online presence. And website promotion isn't a one-time task; it's a process that begins way before the site is ready to launch and ends after the site launch is complete.

On this episode of Talk Copy to Me, we're going to talk about how to promote a website launch. We'll cover everything from social media and email strategies to paid ads, peer collaborations, and more. Listen in because it's time to talk copy.

_______________________________________________________

Listen in and learn more here or copy and paste this link into your browser:
https://erinollila.com/how-to-promote-a-website-launch
_______________________________________________________

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.  Visit her website and make sure to say hi on Threads.

]]> You've been working with a website copywriter and a website designer for a while, and the time has finally come to launch your website to the world.  But wait...do you know how to promote a website launch? 

Promoting your website isn't simply about getting the word out that you have a new digital home. It's about creating a lasting impression, building meaningful connections, and nurturing relationships with your audience. Each aspect of website promotion plays a vital role in shaping your online presence. And website promotion isn't a one-time task; it's a process that begins way before the site is ready to launch and ends after the site launch is complete.

On this episode of Talk Copy to Me, we're going to talk about how to promote a website launch. We'll cover everything from social media and email strategies to paid ads, peer collaborations, and more. Listen in because it's time to talk copy.

_______________________________________________________

Listen in and learn more here or copy and paste this link into your browser:
https://erinollila.com/how-to-promote-a-website-launch
_______________________________________________________

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.  Visit her website and make sure to say hi on Threads.

]]> https://erinollila.com/how-to-promote-a-website-launch/ Erin Ollila Buzzsprout-14390121 Sat, 27 Jan 2024 23:00:00 -0500 2155 how to promote a website, website promotion, website launch, website launch tips, small business, small business website, promoting your website 3 107 full false 10 Often Overlooked Website Pages You May Need 10 Often Overlooked Website Pages You May Need EPISODE 106.

How do you know that your site has all the website pages that it needs?

If the home, about, services, shop, and contact page came to mind, think again. Those are some of the most popular website pages. Let's dive deeper to think about some of the website pages that often go overlooked. There are quite a few pages that do some heavy lifting for your business, and if you don't have them on your site, you're likely sharing a lot of repetitive information over and over again to leads and customers.

Which is exactly why I focused on ten overlooked, but quite important website pages for this episode of Talk Copy to Me.

If you tune in, you'll learn why often overlooked pages like thank you pages, opt-out pages, and shipping pages could be the missing link in your user experience strategy. Sure, you might not need all the pages on your site, but if you pay attention and determine you do need one or some of the pages, this episode will also help you craft effective content to boost customer engagement on your site. 

It doesn't matter whether you're in e-commerce or service industry, this episode could potentially a game-changer for your online presence.

_______________________________________________________

Listen in and learn more here or copy and paste this link into your browser: https://erinollila.com/overlooked-website-pages-you-may-need/

_______________________________________________________

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.  Visit her website and make sure to say hi on Threads.

]]> EPISODE 106.

How do you know that your site has all the website pages that it needs?

If the home, about, services, shop, and contact page came to mind, think again. Those are some of the most popular website pages. Let's dive deeper to think about some of the website pages that often go overlooked. There are quite a few pages that do some heavy lifting for your business, and if you don't have them on your site, you're likely sharing a lot of repetitive information over and over again to leads and customers.

Which is exactly why I focused on ten overlooked, but quite important website pages for this episode of Talk Copy to Me.

If you tune in, you'll learn why often overlooked pages like thank you pages, opt-out pages, and shipping pages could be the missing link in your user experience strategy. Sure, you might not need all the pages on your site, but if you pay attention and determine you do need one or some of the pages, this episode will also help you craft effective content to boost customer engagement on your site. 

It doesn't matter whether you're in e-commerce or service industry, this episode could potentially a game-changer for your online presence.

_______________________________________________________

Listen in and learn more here or copy and paste this link into your browser: https://erinollila.com/overlooked-website-pages-you-may-need/

_______________________________________________________

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.  Visit her website and make sure to say hi on Threads.

]]> https://erinollila.com/overlooked-website-pages-you-may-need/ Erin Ollila Buzzsprout-14330569 Wed, 17 Jan 2024 19:00:00 -0500 1629 website pages, overlooked website pages, website pages you need, small business, small business websites, small business website pages, important website pages, Talk Copy to Me 3 106 full false The Mistakes You're Likely Making on 5 Common Web Pages The Mistakes You're Likely Making on 5 Common Web Pages EPISODE 105.

How strategic are your website pages? If you published a few pages because you thought they'd be good holding spaces for some extra information, you're likely wasting prime real estate. It's time to fix these common mistakes once and for all.

In this episode you'll learn:
•About five website pages that most often need improvements
• How to incorporate SEO keywords onto pages that don't feel too SEO friendly
• The importance of segmenting and categorizing information when there are a lot of words on the page
• How visual design plays a role in strategically presenting the message you're trying to share
• Why you should make any actions easy to convert website viewers into leads or customers

These five pages are very common, so whether you’re writing your site for the first time or updating the pages you have now, this episode is for you.

What are you waiting for? It’s time to talk copy!

_______________________________________________________

Listen in and learn more here or copy and paste this link into your browser: https://erinollila.com/5-popular-website-page-mistakes-you-may-be-making/

_______________________________________________________

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.  Visit her website and make sure to say hi on Threads.

]]> EPISODE 105.

How strategic are your website pages? If you published a few pages because you thought they'd be good holding spaces for some extra information, you're likely wasting prime real estate. It's time to fix these common mistakes once and for all.

In this episode you'll learn:
•About five website pages that most often need improvements
• How to incorporate SEO keywords onto pages that don't feel too SEO friendly
• The importance of segmenting and categorizing information when there are a lot of words on the page
• How visual design plays a role in strategically presenting the message you're trying to share
• Why you should make any actions easy to convert website viewers into leads or customers

These five pages are very common, so whether you’re writing your site for the first time or updating the pages you have now, this episode is for you.

What are you waiting for? It’s time to talk copy!

_______________________________________________________

Listen in and learn more here or copy and paste this link into your browser: https://erinollila.com/5-popular-website-page-mistakes-you-may-be-making/

_______________________________________________________

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.  Visit her website and make sure to say hi on Threads.

]]> https://erinollila.com/5-popular-website-page-mistakes-you-may-be-making/ Erin Ollila Buzzsprout-14324753 Thu, 11 Jan 2024 09:00:00 -0500 1720 popular website pages, website page mistakes, mistakes on website pages, mistakes on your website pages, improving your website, small business websites, small business, Talk Copy to Me, Erin Ollila 3 105 full false What the Most Common Website Pages Need for Conversions What the Most Common Website Pages Need for Conversions EPISODE 104

Today we’re here to talk about the most common website pages and what they need to turn a lead into a confident buyer. 

In this episode you'll learn:

  • About the six most common website pages, regardless of the business type
  • How to plan your copy and content to engage website visitors
  • The importance of design, and why headings and subheadings are needed on all pages
  • Using calls to action as navigation tools to move website viewers through your site
  • Balancing personal and professional information on a website about page
  • Whether you need a shop page, services page, or both
  • How transparency in pricing and clear calls to action lead to conversions
  • Why blog posts are better for SEO than website pages (yep, I said it.)
  • Why the contract page is so valuable (and what you need on it)


These pages are found on almost all websites, so whether you’re writing your site for the first time or updating the one you have now, this episode is for you.

What are you waiting for? It’s time to talk copy!

_______________________________________________________

Listen in and learn more here or copy and paste this link into your browser: https://erinollila.com/what-the-most-common-website-pages-need-for-conversions/

_______________________________________________________

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.  Visit her website and make sure to say hi on Threads.

]]> EPISODE 104

Today we’re here to talk about the most common website pages and what they need to turn a lead into a confident buyer. 

In this episode you'll learn:

  • About the six most common website pages, regardless of the business type
  • How to plan your copy and content to engage website visitors
  • The importance of design, and why headings and subheadings are needed on all pages
  • Using calls to action as navigation tools to move website viewers through your site
  • Balancing personal and professional information on a website about page
  • Whether you need a shop page, services page, or both
  • How transparency in pricing and clear calls to action lead to conversions
  • Why blog posts are better for SEO than website pages (yep, I said it.)
  • Why the contract page is so valuable (and what you need on it)


These pages are found on almost all websites, so whether you’re writing your site for the first time or updating the one you have now, this episode is for you.

What are you waiting for? It’s time to talk copy!

_______________________________________________________

Listen in and learn more here or copy and paste this link into your browser: https://erinollila.com/what-the-most-common-website-pages-need-for-conversions/

_______________________________________________________

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.  Visit her website and make sure to say hi on Threads.

]]> https://erinollila.com/what-the-most-common-website-pages-need-for-conversions/ Erin Ollila Buzzsprout-14244241 Thu, 04 Jan 2024 00:00:00 -0500 2026 website page conversions, what website pages need, website pages, website conversions, conversion copywriting, website copy, small business, small business websites, small business conversions, lead conversion, Talk Copy to Me, Erin Ollila 3 104 full false Reviewing Marketing Goals and Easy Website Updates for 2024 Reviewing Marketing Goals and Easy Website Updates for 2024 THIS IS AN EDITED REPLAY OF EPISODES 043, 044, and 045

We’ve been spending the last few weeks talking about website updates on the Talk Copy to Me podcast, and don’t worry, that conversation will continue in 2024 when season three kicks off. Until then, you’ll have two weeks of replays as we take some holiday downtime.

In today’s episode, we're covering everything about year end reviews, planning, and updates. I want you to understand how to review your marketing efforts over the past twelve months, how to use that information to prepare to set new goals for the year ahead, and the easy website updates you can do right now to set your site up for security and success in 2024.

Don’t forget to tune back in on Thursday, January 4, 2024 to kickoff the third season of Talk Copy to Me.
_______________________________________________________

Listen in and learn more here or copy and paste this link into your browser: https://erinollila.com/reviewing-marketing-goals-easy-website-updates/

_______________________________________________________

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:
•Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
•Reach out her on Instagram, Facebook or on LinkedIn to talk more

]]> THIS IS AN EDITED REPLAY OF EPISODES 043, 044, and 045

We’ve been spending the last few weeks talking about website updates on the Talk Copy to Me podcast, and don’t worry, that conversation will continue in 2024 when season three kicks off. Until then, you’ll have two weeks of replays as we take some holiday downtime.

In today’s episode, we're covering everything about year end reviews, planning, and updates. I want you to understand how to review your marketing efforts over the past twelve months, how to use that information to prepare to set new goals for the year ahead, and the easy website updates you can do right now to set your site up for security and success in 2024.

Don’t forget to tune back in on Thursday, January 4, 2024 to kickoff the third season of Talk Copy to Me.
_______________________________________________________

Listen in and learn more here or copy and paste this link into your browser: https://erinollila.com/reviewing-marketing-goals-easy-website-updates/

_______________________________________________________

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:
•Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
•Reach out her on Instagram, Facebook or on LinkedIn to talk more

]]> https://erinollila.com/reviewing-marketing-goals-easy-website-updates/ Erin Ollila Buzzsprout-14184765 Thu, 28 Dec 2023 00:00:00 -0500 2895 marketing goals, reviewing marketing goals, website updates, easy website updates, updating your website, setting marketing goals, marketing goal planning, updating marketing goals, website audit, small business marketing, small business, small business w 0 full false Writing Your Homepage Copy (and Notes for Other Pages, Too!) Writing Your Homepage Copy (and Notes for Other Pages, Too!) THIS IS AN EDITED REPLAY OF EPISODE 004

We’ve been spending the last few weeks talking about website updates on the Talk Copy to Me podcast, and don’t worry, that conversation will continue in 2024 when season three kicks off. Until then, you’ll have two week’s of replays as we take some holiday downtime.

In today’s episode, we’re revisiting the fundamentals of crafting engaging website copy, focusing on one critical component for the most part: the homepage. But don’t worry, we’ll cover some elements to consider for your other pages too.

This episode is great if you’re considering drafting your own website copy or copy updates in the next couple weeks. But don’t forget to tune back in on Thursday January 4, 2024 to hear an episode all about writing and editing the most common website pages.
_______________________________________________________

Listen in and learn more here or copy and paste this link into your browser: https://erinollila.com/writing-copy-for-your-homepage/

_______________________________________________________

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:
•Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
•Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more

]]> THIS IS AN EDITED REPLAY OF EPISODE 004

We’ve been spending the last few weeks talking about website updates on the Talk Copy to Me podcast, and don’t worry, that conversation will continue in 2024 when season three kicks off. Until then, you’ll have two week’s of replays as we take some holiday downtime.

In today’s episode, we’re revisiting the fundamentals of crafting engaging website copy, focusing on one critical component for the most part: the homepage. But don’t worry, we’ll cover some elements to consider for your other pages too.

This episode is great if you’re considering drafting your own website copy or copy updates in the next couple weeks. But don’t forget to tune back in on Thursday January 4, 2024 to hear an episode all about writing and editing the most common website pages.
_______________________________________________________

Listen in and learn more here or copy and paste this link into your browser: https://erinollila.com/writing-copy-for-your-homepage/

_______________________________________________________

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:
•Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
•Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more

]]> https://erinollila.com/writing-copy-for-your-homepage/ Erin Ollila Buzzsprout-14170471 Thu, 21 Dec 2023 00:00:00 -0500 1642 writing website copy, writing homepage copy, homepage copy, homepage copywriting, home page copywriting, home page copy, how to write a homepage, how to write a home page, website copy, small business, small business websites, small business copywriting, 0 full false Organizing and Wireframing Website Pages (Before Writing!) Organizing and Wireframing Website Pages (Before Writing!) EPISODE 103

Listen in and learn more here: https://erinollila.com/organizing-and-wireframing-website-pages-before-writing/

Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

]]> EPISODE 103

Listen in and learn more here: https://erinollila.com/organizing-and-wireframing-website-pages-before-writing/

Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

]]> Erin Ollila Buzzsprout-14154781 Fri, 15 Dec 2023 14:00:00 -0500 1654 full false The Importance of Website Competitor Research (And How to Do It!) The Importance of Website Competitor Research (And How to Do It!) EPISODE 102.

Have you scoped out your competitors yet? Do you even know who your competitors are right now?

In this episode, you'll learn how to identify your direct and indirect customers and what to look at when you review their site as you start to make decisions about your own.

Listen in and learn more here: https://erinollila.com/website-competitor-research/

Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

]]> EPISODE 102.

Have you scoped out your competitors yet? Do you even know who your competitors are right now?

In this episode, you'll learn how to identify your direct and indirect customers and what to look at when you review their site as you start to make decisions about your own.

Listen in and learn more here: https://erinollila.com/website-competitor-research/

Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

]]> Erin Ollila Buzzsprout-14123940 Thu, 07 Dec 2023 23:00:00 -0500 1978 2 102 full false How Audience Research Helps You Write Spot On Website Copy with Nadine Nethery How Audience Research Helps You Write Spot On Website Copy with Nadine Nethery EPISODE 101.

Did you know that your clients and customers can actually help you write your website copy?

And no, I'm not suggesting that you ask them to help you type out the words or strateguze what goes on the page. I am, however, suggesting you do audience research to learn about your customer's pain points, desires, needs, points of friction, and aspirations are. 

That insight will absolutely unlock the right messaging that will both attract new leads and make them feel as if you completely understand what it is they need. And best yet, you can provide the solution for them.

In this episode, Nadine Nethary joins me to talk all about voice of customer research specifically for website copy. It's a must listen if you want to refresh your site or burn it all down and start from scratch.

]]> EPISODE 101.

Did you know that your clients and customers can actually help you write your website copy?

And no, I'm not suggesting that you ask them to help you type out the words or strateguze what goes on the page. I am, however, suggesting you do audience research to learn about your customer's pain points, desires, needs, points of friction, and aspirations are. 

That insight will absolutely unlock the right messaging that will both attract new leads and make them feel as if you completely understand what it is they need. And best yet, you can provide the solution for them.

In this episode, Nadine Nethary joins me to talk all about voice of customer research specifically for website copy. It's a must listen if you want to refresh your site or burn it all down and start from scratch.

]]> Erin Ollila Buzzsprout-14059823 Thu, 30 Nov 2023 00:00:00 -0500 2525 audience research, voice of customer research, website research, websites, website copy, SEO, testimonials, customer surveys, copywriting 2 101 full false The Tell All: Answers on the 100th Episode of Talk Copy to Me The Tell All: Answers on the 100th Episode of Talk Copy to Me Cheers! We've made it to 100! I asked my guests to send in questions for me to answer, and they delivered! In this episode, you'll hear me answering questions about copywriting, podcasting, business, and even my personal life.

Thank you so much for showing up week after week. You've played a large role in the growth of this show!

And happy Thanksgiving! Full show notes will be up this weekend at https://erinollila.com/podcast

]]> Cheers! We've made it to 100! I asked my guests to send in questions for me to answer, and they delivered! In this episode, you'll hear me answering questions about copywriting, podcasting, business, and even my personal life.

Thank you so much for showing up week after week. You've played a large role in the growth of this show!

And happy Thanksgiving! Full show notes will be up this weekend at https://erinollila.com/podcast

]]> Erin Ollila Buzzsprout-14023051 Thu, 23 Nov 2023 00:00:00 -0500 2781 2 100 full false What Pages Should a Website Have? (And How to Plan the Site Navigation) What Pages Should a Website Have? (And How to Plan the Site Navigation) EPISODE 099.


Ready to get started on the website updates? Quick question for you: How many pages should a website have?

Don't know the answer to that question? The truth is, the answer depends completely on the business. In this episode of Talk Copy to Me, you'll learn how to determine what website pages you'll need, but more importantly, how those pages factor in to your site structure and site navigation.

_______________________________________________________________

Listen to the episode and read the complete show notes here: https://erinollila.com/what-pages-should-a-website-have-site-navigation/

_______________________________________________________________


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

_______________________________________________________________

Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Live Activities

It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.

https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/


]]> EPISODE 099.


Ready to get started on the website updates? Quick question for you: How many pages should a website have?

Don't know the answer to that question? The truth is, the answer depends completely on the business. In this episode of Talk Copy to Me, you'll learn how to determine what website pages you'll need, but more importantly, how those pages factor in to your site structure and site navigation.

_______________________________________________________________

Listen to the episode and read the complete show notes here: https://erinollila.com/what-pages-should-a-website-have-site-navigation/

_______________________________________________________________


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

_______________________________________________________________

Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Live Activities

It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.

https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/


]]> Erin Ollila 5750f39b-e49b-4e7c-bfb7-2563d98d6486_hy9bavGxjd Thu, 16 Nov 2023 23:37:23 -0500 2251 full false How to Prepare for Website Updates — Especially Your Website Copy How to Prepare for Website Updates — Especially Your Website Copy EPISODE 098.


If you've decided that now is the right time for website updates (or the website rebrand is coming soon!), its so important to prepare for the project before hiring service providers to do the website copywriting and design for you. But what exactly goes into this preparation phase? This episode will cover how to hire the right person, the four vital things you need to know before working with them, what research needs to happen before any words are written, and how you can be the best guide for your website copywriter so you feel all the heart eyes with the copy they've written for your website 😍

_______________________________________________________________

Listen to the episode and read the complete show notes here: https://erinollila.com/website-updates-website-copy

_______________________________________________________________


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

_______________________________________________________________


Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Live Activities

It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.

https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/


]]> EPISODE 098.


If you've decided that now is the right time for website updates (or the website rebrand is coming soon!), its so important to prepare for the project before hiring service providers to do the website copywriting and design for you. But what exactly goes into this preparation phase? This episode will cover how to hire the right person, the four vital things you need to know before working with them, what research needs to happen before any words are written, and how you can be the best guide for your website copywriter so you feel all the heart eyes with the copy they've written for your website 😍

_______________________________________________________________

Listen to the episode and read the complete show notes here: https://erinollila.com/website-updates-website-copy

_______________________________________________________________


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

_______________________________________________________________


Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Live Activities

It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.

https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/


]]> Erin Ollila e77b004d-72e9-432d-8e62-e4b89d312f44_hy9bavGxjd Thu, 09 Nov 2023 11:57:29 -0500 2204 false Ready for a Website Rewrite? Here's How to Know It's Time Ready for a Website Rewrite? Here's How to Know It's Time EPISODE 097.


How do you know when it's time to rewrite the copy on your website? I can't even begin to tell you how many leads and clients come to me seeking that answer. Do they need to fully write all new web copy? Can they do just a light update? I'm going to answer those questions in this episode so you know exactly when it's time to update your website copy.

_______________________________________________________________

Listen to the episode and read the complete show notes here: https://erinollila.com/time-for-website-rewrite

_______________________________________________________________


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

_______________________________________________________________


Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Live Activities

It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.

https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/


]]> EPISODE 097.


How do you know when it's time to rewrite the copy on your website? I can't even begin to tell you how many leads and clients come to me seeking that answer. Do they need to fully write all new web copy? Can they do just a light update? I'm going to answer those questions in this episode so you know exactly when it's time to update your website copy.

_______________________________________________________________

Listen to the episode and read the complete show notes here: https://erinollila.com/time-for-website-rewrite

_______________________________________________________________


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

_______________________________________________________________


Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Live Activities

It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.

https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/


]]> Erin Ollila 3f74d7f8-2f8f-4d8f-9446-39b6e87b45f8_hy9bavGxjd Thu, 02 Nov 2023 23:49:09 -0400 2308 false How Strategic Storytelling Leads to Sales with Emma Boshart How Strategic Storytelling Leads to Sales with Emma Boshart EPISODE 096.


Have you ever been told to share stories in all of your business copy and content? You don't even have to answer: I know what you'll say. But do you know what stories you should be sharing? In this episode of Talk Copy to Me, copywriter and messaging specialist Emma Boshart joins us to talk about strategic storytelling and how stories can lead to sales. Listen in, because this is one good conversation!

_______________________________________________________________

Listen to the episode and read the complete show notes here: https://erinollila.com/how-strategic-storytelling-leads-to-sales-with-emma-boshart/

_______________________________________________________________


Learn more about our guest expert, Emma

Emma Boshart is a messaging strategist and copywriting pro helping irreverent voices steal the spotlight. Since 2015, she’s been turning six and seven figure brands into mind-melting powerhouses, with messaging & strategy that builds relationships and sells. Today, she’s on a mission to help brands use storytelling to move people to action, and create positive community change.


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:


_______________________________________________________________


Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Live Activities

It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.

https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/


]]> EPISODE 096.


Have you ever been told to share stories in all of your business copy and content? You don't even have to answer: I know what you'll say. But do you know what stories you should be sharing? In this episode of Talk Copy to Me, copywriter and messaging specialist Emma Boshart joins us to talk about strategic storytelling and how stories can lead to sales. Listen in, because this is one good conversation!

_______________________________________________________________

Listen to the episode and read the complete show notes here: https://erinollila.com/how-strategic-storytelling-leads-to-sales-with-emma-boshart/

_______________________________________________________________


Learn more about our guest expert, Emma

Emma Boshart is a messaging strategist and copywriting pro helping irreverent voices steal the spotlight. Since 2015, she’s been turning six and seven figure brands into mind-melting powerhouses, with messaging & strategy that builds relationships and sells. Today, she’s on a mission to help brands use storytelling to move people to action, and create positive community change.


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:


_______________________________________________________________


Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Live Activities

It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.

https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/


]]> Erin Ollila ab1cfac7-c2ac-4fc3-b80c-13d2cdf7215e_hy9bavGxjd Thu, 26 Oct 2023 00:27:26 -0400 2478 false Black Friday Sales Copy and Marketing Strategies with Sara Gillis Black Friday Sales Copy and Marketing Strategies with Sara Gillis EPISODE 095.

Are you having a Black Friday sale for your business? Haven't thought about it yet? If so, you're already behind!

On this episode of Talk Copy to Me, fellow copywriter and friend Sara Gillis joins me to talk all things Black Friday copy and strategy planning and preparation. We'll talk about both marketing and mindet to help you figure out what to offer, how to position it, how hands on you'll be during the launch, and what to do if the Black Friday sale is a big hit or a sad flop.


_______________________________________________________________

Listen to the episode and read the complete show notes here: https://erinollila.com/black-friday-sales-copy-sara-gillis

_______________________________________________________________


Learn more about our guest expert, Sara Gillis

As a copywriter at What Sara Said, business coach, and host of the Copywriter on Call podcast, Sara Gillis helps female creative business owners, especially photographers, stand out through words.

After teaching writing for nearly a decade, Sara left education to help business owners show up authentically online by crafting website copy that's word-magic for their ideal clients. She shares practical advice to infuse creative businesses with storytelling and heart. Sara coaches her clients to do the work to show up confidently in business and being fearless in pursuing passions and communicating value.

Sara serves clients nationwide but calls South Dakota home. She loves her life with her husband, Jordan, their two hockey-obsessed sons, Lionel (11) and Quincy (8), and their two doodles, Nellie and Mookie.


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:


_______________________________________________________________


Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

<]]> EPISODE 095.

Are you having a Black Friday sale for your business? Haven't thought about it yet? If so, you're already behind!

On this episode of Talk Copy to Me, fellow copywriter and friend Sara Gillis joins me to talk all things Black Friday copy and strategy planning and preparation. We'll talk about both marketing and mindet to help you figure out what to offer, how to position it, how hands on you'll be during the launch, and what to do if the Black Friday sale is a big hit or a sad flop.


_______________________________________________________________

Listen to the episode and read the complete show notes here: https://erinollila.com/black-friday-sales-copy-sara-gillis

_______________________________________________________________


Learn more about our guest expert, Sara Gillis

As a copywriter at What Sara Said, business coach, and host of the Copywriter on Call podcast, Sara Gillis helps female creative business owners, especially photographers, stand out through words.

After teaching writing for nearly a decade, Sara left education to help business owners show up authentically online by crafting website copy that's word-magic for their ideal clients. She shares practical advice to infuse creative businesses with storytelling and heart. Sara coaches her clients to do the work to show up confidently in business and being fearless in pursuing passions and communicating value.

Sara serves clients nationwide but calls South Dakota home. She loves her life with her husband, Jordan, their two hockey-obsessed sons, Lionel (11) and Quincy (8), and their two doodles, Nellie and Mookie.


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:


_______________________________________________________________


Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

<]]> Erin Ollila a9bef668-577c-47dc-95ed-33f5892d29ab_hy9bavGxjd Thu, 19 Oct 2023 00:31:00 -0400 2583 false Harnessing the Power of SEO for Podcasts Harnessing the Power of SEO for Podcasts EPISODE 094.

If you're a podcaster, SEO should be one of your highest priorities. Investing in search engine optimization allows you to attract more leads both in a podcasting platform AND to via the good ol' world wide web. Not sure how to approach on-site and off-site SEO for your podcast? Don't worry. We'll cover that and more in this episode.


_______________________________________________________________

Listen in and read the complete show notes here: https://erinollila.com/seo-for-podcasts/

_______________________________________________________________


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

_______________________________________________________________


Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Live Activities

It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.

https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/


]]> EPISODE 094.

If you're a podcaster, SEO should be one of your highest priorities. Investing in search engine optimization allows you to attract more leads both in a podcasting platform AND to via the good ol' world wide web. Not sure how to approach on-site and off-site SEO for your podcast? Don't worry. We'll cover that and more in this episode.


_______________________________________________________________

Listen in and read the complete show notes here: https://erinollila.com/seo-for-podcasts/

_______________________________________________________________


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

_______________________________________________________________


Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Live Activities

It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.

https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/


]]> Erin Ollila cd3f678d-4e8a-4f9e-adff-831cf994f8bc_hy9bavGxjd Fri, 13 Oct 2023 17:45:02 -0400 1909 false Why You Need a Strategic Podcast Workflow with Alesia Galati Why You Need a Strategic Podcast Workflow with Alesia Galati Episode 093.

Have a podcast and find yourself wingin' it more often than planning ahead and being strategic?

Thinking about starting a podcast and know you need workflows in place before you begin?

If you answered yes to either of those questions, this episode of Talk Copy to Me is perfect for you. Alesia Galati, host of Listeners to Leads and founder of Galati Media joins me to talk about all things podcast workflows: the key phases of all podcast workflows, how to adjust podcasts to work for you (not so you're working for them!), and why every podcast can approach workflows differently. And yes, of course, we explain the many different approaches you can take.


Read the show notes and view the full transcript here: https://erinollila.com/you-need-a-strategic-podcast-workflow/

______________________________________________


Learn more about our guest, Alesia Galati

Alesia Galati has been listening to podcasts since 2015 and knows what goes into creating a standout podcast that captures your audience’s attention even before they press “play”. Alesia’s helped coaches and thought leaders launch and maintain over 50 podcasts and has developed a signature, thorough system to launching and managing podcasts so you don’t have to stress about anything falling through the cracks!

Alesia lives in sunny North Carolina with her two kiddos and husband. When not helping her clients, Alesia can be found reading over 200 books a year, hiking, and exploring the zoo with her boys.


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

_______________________________________________________________


Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Live Activities

It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests

]]> Episode 093.

Have a podcast and find yourself wingin' it more often than planning ahead and being strategic?

Thinking about starting a podcast and know you need workflows in place before you begin?

If you answered yes to either of those questions, this episode of Talk Copy to Me is perfect for you. Alesia Galati, host of Listeners to Leads and founder of Galati Media joins me to talk about all things podcast workflows: the key phases of all podcast workflows, how to adjust podcasts to work for you (not so you're working for them!), and why every podcast can approach workflows differently. And yes, of course, we explain the many different approaches you can take.


Read the show notes and view the full transcript here: https://erinollila.com/you-need-a-strategic-podcast-workflow/

______________________________________________


Learn more about our guest, Alesia Galati

Alesia Galati has been listening to podcasts since 2015 and knows what goes into creating a standout podcast that captures your audience’s attention even before they press “play”. Alesia’s helped coaches and thought leaders launch and maintain over 50 podcasts and has developed a signature, thorough system to launching and managing podcasts so you don’t have to stress about anything falling through the cracks!

Alesia lives in sunny North Carolina with her two kiddos and husband. When not helping her clients, Alesia can be found reading over 200 books a year, hiking, and exploring the zoo with her boys.


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

_______________________________________________________________


Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Live Activities

It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests

]]> Erin Ollila a6b5e001-b954-463e-aa50-8949128f81e7_hy9bavGxjd Fri, 06 Oct 2023 14:04:41 -0400 2602 false Hosting an Audio Summit for Your Business with Deanna Seymour Hosting an Audio Summit for Your Business with Deanna Seymour Episode 092.

Want to grow your audience and your network at the same time? Want to have fun while doing so? Then you need to consider hosting an audio summit. Whether you approach it as a private podcast summit or a public audio summit, the best approach is finding a way to make it sustainable and repeatable for the future.

In this episode, Deanna Seymour joins me to talk about all things audio summits: how to use them as a marketing asset, the very many different ways you can set them up, what's worked (and not worked!) for her in the past, and how the relationships you build with your summit guests can be the biggest business benefit of all


Read the show notes and view the full transcript here: https://erinollila.com/podcast-summit-for-your-business/

______________________________________________


Learn more about our guest, Deanna Seymour

Deanna Seymour is your right hand ma’am when it comes to bold graphic design and lively content creation. She understands the power of creativity, fun, and lettin' your freak flag fly when it comes to growing your business.

Through a mix of humor, empathy, and strategy, Deanna helps her clients feel more comfortable in their own skin so they can actually have fun with their content and connect with their perfect-fit clients.

When she’s not recording a new podcast episode or working with clients, she’s probably callin’ out sleazy marketing, hangin’ with her fam, or sneaking in some crappy reality tv!


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

_______________________________________________________________


Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Live Activities

It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this

]]> Episode 092.

Want to grow your audience and your network at the same time? Want to have fun while doing so? Then you need to consider hosting an audio summit. Whether you approach it as a private podcast summit or a public audio summit, the best approach is finding a way to make it sustainable and repeatable for the future.

In this episode, Deanna Seymour joins me to talk about all things audio summits: how to use them as a marketing asset, the very many different ways you can set them up, what's worked (and not worked!) for her in the past, and how the relationships you build with your summit guests can be the biggest business benefit of all


Read the show notes and view the full transcript here: https://erinollila.com/podcast-summit-for-your-business/

______________________________________________


Learn more about our guest, Deanna Seymour

Deanna Seymour is your right hand ma’am when it comes to bold graphic design and lively content creation. She understands the power of creativity, fun, and lettin' your freak flag fly when it comes to growing your business.

Through a mix of humor, empathy, and strategy, Deanna helps her clients feel more comfortable in their own skin so they can actually have fun with their content and connect with their perfect-fit clients.

When she’s not recording a new podcast episode or working with clients, she’s probably callin’ out sleazy marketing, hangin’ with her fam, or sneaking in some crappy reality tv!


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

_______________________________________________________________


Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Live Activities

It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this

]]> Erin Ollila be9b90f2-3a11-407c-9eb1-b09ee84283dd_hy9bavGxjd Fri, 29 Sep 2023 21:40:33 -0400 2789 false Private Podcasts + Premium Content: The Perfect Tools for Growing Your Business Private Podcasts + Premium Content: The Perfect Tools for Growing Your Business Want to grow your audience, nurture your leads, and improve your customer experience? Then you need premium content. And there's one marketing medium that's perfect for business owners: private podcasts.

In this episode, Dr. Lindsay Padilla, co-founder of HelloAudio, joins me to talk about all things private podcasts: how to use them as a marketing asset, the very many different ways you can utilize them in your business (and stay to the end for a great tip on how to use them personally!), and why podcasts are perfect learning tools if you want to teach your audience anything.

______________________________________________

EPISODE 091.

Read the show notes and view the full transcript here: https://erinollila.com/should-i-start-a-podcast-for-my-business/

______________________________________________


Learn more about our guest, Dr. Lindsay Padilla

Dr. Lindsay Padilla is an ex-community college professor who accidentally started a business while on the tenure track. Now, as the CEO and co-founder of the Hello Audio software, which takes your content and creates private audio feeds to make learning on the go much  easier for your people, Lindsay challenges online industry norms of unfinished courses and unconsumed content with her product. All of her business ideas were born out of her tenure-track years teaching adults online at a community college, the ridiculous amount of learning she's done in all things education, and the years spent growing her course creation business online.


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

]]> Want to grow your audience, nurture your leads, and improve your customer experience? Then you need premium content. And there's one marketing medium that's perfect for business owners: private podcasts.

In this episode, Dr. Lindsay Padilla, co-founder of HelloAudio, joins me to talk about all things private podcasts: how to use them as a marketing asset, the very many different ways you can utilize them in your business (and stay to the end for a great tip on how to use them personally!), and why podcasts are perfect learning tools if you want to teach your audience anything.

______________________________________________

EPISODE 091.

Read the show notes and view the full transcript here: https://erinollila.com/should-i-start-a-podcast-for-my-business/

______________________________________________


Learn more about our guest, Dr. Lindsay Padilla

Dr. Lindsay Padilla is an ex-community college professor who accidentally started a business while on the tenure track. Now, as the CEO and co-founder of the Hello Audio software, which takes your content and creates private audio feeds to make learning on the go much  easier for your people, Lindsay challenges online industry norms of unfinished courses and unconsumed content with her product. All of her business ideas were born out of her tenure-track years teaching adults online at a community college, the ridiculous amount of learning she's done in all things education, and the years spent growing her course creation business online.


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

]]> Erin Ollila, Lindsay Padilla b70101c2-7d1e-4e60-80b9-18b56e74fe4f_hy9bavGxjd Thu, 21 Sep 2023 00:04:00 -0400 3079 lindsay padilla, HelloAudio, private podcasting, podcasting, private podcast, private podcasts 2 91 full false Should I Start a Podcast for My Business? Should I Start a Podcast for My Business? Episode 090.

Ever think about starting a podcast for your business? Have one and not sure if the ROI is worth the effort? This is a must listen episode that kicks off our series about podcasting!

Read the show notes and view the full transcript here: https://erinollila.com/should-i-start-a-podcast-for-my-business/

______________________________________________


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

_______________________________________________________________


Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Live Activities

It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.

https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/


]]> Episode 090.

Ever think about starting a podcast for your business? Have one and not sure if the ROI is worth the effort? This is a must listen episode that kicks off our series about podcasting!

Read the show notes and view the full transcript here: https://erinollila.com/should-i-start-a-podcast-for-my-business/

______________________________________________


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

_______________________________________________________________


Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Live Activities

It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.

https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/


]]> Erin Ollila 9185d78e-9a44-47ac-9c6f-4ef48f67296f_hy9bavGxjd Sat, 16 Sep 2023 00:42:08 -0400 2402 2 90 full false How to Come Up with Content Ideas How to Come Up with Content Ideas Episode 089.

Have you ever found yourself staring at a blank screen, desperately trying to figure out how to come up with content ideas for your business that were fresh and interested?

Trust me, you are not alone.

Content ideation can be difficult. And if you don’t know what to create content about…well, you simply can’t create anything, right? And let’s not even get into the overwhelming pressure to consistently generate compelling content that resonates with your audience and drives results.

And this is exactly why it’s so important to learn how to come up with content ideas that can sustain you so you can just pick and choose from your content bank when inspiration hits. So pay attention pals, because I’m coming to you with a heck of a lot of different methods to ideate content.

You can stop worrying about how to come up with content ideas. I got you.

______________________________________________

Read the show notes and view the full transcript here: https://erinollila.com/how-to-come-up-with-content-ideas/

______________________________________________


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

_______________________________________________________________



]]> Episode 089.

Have you ever found yourself staring at a blank screen, desperately trying to figure out how to come up with content ideas for your business that were fresh and interested?

Trust me, you are not alone.

Content ideation can be difficult. And if you don’t know what to create content about…well, you simply can’t create anything, right? And let’s not even get into the overwhelming pressure to consistently generate compelling content that resonates with your audience and drives results.

And this is exactly why it’s so important to learn how to come up with content ideas that can sustain you so you can just pick and choose from your content bank when inspiration hits. So pay attention pals, because I’m coming to you with a heck of a lot of different methods to ideate content.

You can stop worrying about how to come up with content ideas. I got you.

______________________________________________

Read the show notes and view the full transcript here: https://erinollila.com/how-to-come-up-with-content-ideas/

______________________________________________


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

_______________________________________________________________



]]> Erin Ollila 01e292a4-f717-4852-b4ec-4ab63b1fb4f0_hy9bavGxjd Thu, 14 Sep 2023 19:57:05 -0400 2485 2 89 full false The Power of Case Study Content Marketing The Power of Case Study Content Marketing Episode 088.

Do you use case studies for your business? Are they part of your overall marketing strategy? In this episode, I'll share why case studies are great evergreen assets, the difference between testimonials and case studies, how to format a case study and a collection of case studies on your website, and the exact process you can follow to write a story-driven, conversion-based, and SEO-friendly case study.

______________________________________________

Read the show notes and view the full transcript here: https://erinollila.com/case-study-content-marketing/

______________________________________________


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

_______________________________________________________________



]]> Episode 088.

Do you use case studies for your business? Are they part of your overall marketing strategy? In this episode, I'll share why case studies are great evergreen assets, the difference between testimonials and case studies, how to format a case study and a collection of case studies on your website, and the exact process you can follow to write a story-driven, conversion-based, and SEO-friendly case study.

______________________________________________

Read the show notes and view the full transcript here: https://erinollila.com/case-study-content-marketing/

______________________________________________


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

_______________________________________________________________



]]> Erin Ollila e2cd5814-efa8-4bee-9aca-969c8c2c4350_hy9bavGxjd Sat, 02 Sep 2023 18:39:04 -0400 2190 2 88 full false How to Write Blog Posts for SEO and Conversions How to Write Blog Posts for SEO and Conversions Want the exact recipe to write a strategic and SEO-friendly blog post? In this episode, I'll share exactly how to prepare, research, outline, write, edit and publish an SEO blog post that not only attracts your ideal clients, but helps move them to convert.

______________________________________________

Read the show notes and view the full transcript for Episode 087 here: https://erinollila.com/how-to-write-blog-posts-for-seo-and-conversions/

______________________________________________


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:


]]> Want the exact recipe to write a strategic and SEO-friendly blog post? In this episode, I'll share exactly how to prepare, research, outline, write, edit and publish an SEO blog post that not only attracts your ideal clients, but helps move them to convert.

______________________________________________

Read the show notes and view the full transcript for Episode 087 here: https://erinollila.com/how-to-write-blog-posts-for-seo-and-conversions/

______________________________________________


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:


]]> https://erinollila.com/how-to-write-blog-posts-for-seo-and-conversions/ Erin Ollila 43508124-405c-4fee-925a-97ca5e2c94be_hy9bavGxjd Thu, 24 Aug 2023 18:13:38 -0400 2669 seo, conversions, seo copywriting, conversion copywriting, blog writing, blog posts, seo blog post 2 87 full false Creating Evergreen Content for Your Business with Rebecca Tracey Creating Evergreen Content for Your Business with Rebecca Tracey Episode 086.

Did you listen to the last episode and now you're feeling curious about creating evergreen content? If so, this episode is a must listen. I invited Rebecca Tracey, founder of The Uncaged Life, all about how evergreen content can help you build your business and nurture your audience.


Full episode show notes can be found here: https://erinollila.com/creating-evergreen-content-rebecca-tracey/


Learn more about our guest expert, Rebecca Tracey

Rebecca Tracey is the founder of The Uncaged Life where she works with coaches and online business owners to get clear on their brand message, create packages that sell, and help them get clients. Rebecca runs a highly engaged online Facebook group of over 15,000 entrepreneurs. She started her business while living in a Chevy ’81 campervan (and now owns a sweet upgraded van) and lives in her dream town of Squamish BC surrounded by mountains, where she is truly living her Uncaged life.

Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.


Download my free SEO Website Checklist to guide you through always following SEO best practices: https://erinollila.com/seo-website-checklist

_______________________________________________________________



]]> Episode 086.

Did you listen to the last episode and now you're feeling curious about creating evergreen content? If so, this episode is a must listen. I invited Rebecca Tracey, founder of The Uncaged Life, all about how evergreen content can help you build your business and nurture your audience.


Full episode show notes can be found here: https://erinollila.com/creating-evergreen-content-rebecca-tracey/


Learn more about our guest expert, Rebecca Tracey

Rebecca Tracey is the founder of The Uncaged Life where she works with coaches and online business owners to get clear on their brand message, create packages that sell, and help them get clients. Rebecca runs a highly engaged online Facebook group of over 15,000 entrepreneurs. She started her business while living in a Chevy ’81 campervan (and now owns a sweet upgraded van) and lives in her dream town of Squamish BC surrounded by mountains, where she is truly living her Uncaged life.

Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.


Download my free SEO Website Checklist to guide you through always following SEO best practices: https://erinollila.com/seo-website-checklist

_______________________________________________________________



]]> Erin Ollila a7e2b65c-9778-4bf8-bd53-5ccf76832ed0_hy9bavGxjd Thu, 17 Aug 2023 19:45:19 -0400 2399 2 86 full false What Is Evergreen Content? (and How It Relates to SEO and Conversions) What Is Evergreen Content? (and How It Relates to SEO and Conversions) Episode 085.

What is evergreen content?

I'm serious, friend. Do you know what it is? I've been writing and talking about evergreen content for ten years now, and I find it to be one of the most under-utilized marketing assets. Evergreen content has significantly grown my clients' businesses SEO efforts...and because we've focused on great content with conversion in mind....it's also grown their revenue, too.

Learn more about evergreen content and then go off and write some on your own (or just hire me and my team to do it for you!)


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.


Download my free SEO Website Checklist to guide you through always following SEO best practices: https://erinollila.com/seo-website-checklist

_______________________________________________________________


Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Live Activities

It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.

https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/


]]> Episode 085.

What is evergreen content?

I'm serious, friend. Do you know what it is? I've been writing and talking about evergreen content for ten years now, and I find it to be one of the most under-utilized marketing assets. Evergreen content has significantly grown my clients' businesses SEO efforts...and because we've focused on great content with conversion in mind....it's also grown their revenue, too.

Learn more about evergreen content and then go off and write some on your own (or just hire me and my team to do it for you!)


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.


Download my free SEO Website Checklist to guide you through always following SEO best practices: https://erinollila.com/seo-website-checklist

_______________________________________________________________


Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Live Activities

It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.

https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/


]]> Erin Ollila 6c000857-4d74-48d3-9779-1ee5032ee329_hy9bavGxjd Fri, 11 Aug 2023 12:30:25 -0400 2658 2 85 full false Artificial Intelligence Legal Issues with Sarah Waldbuesser Artificial Intelligence Legal Issues with Sarah Waldbuesser Episode 084.

In this episode of Talk Copy to Me, Sarah Waldbuesser and I dive into the complex artificial intelligence legal issues surrounding AI output and content creation. We’ll talk all about what intellectual property is, everything you need to know about trademark and copyright, how to source information given to you from AI tools, and how to safeguard yourself and your business when using AI as an asset.

Listen to and read the full show notes here: https://erinollila.com/artificial-intelligence-legal-issues-with-sarah-waldbuesser/


Learn about our guest, Sarah Waldbuesser

Sarah Waldbuesser, Esq., is an attorney for coaches and online business owners.  After several years at a law firm and a few career jumps, she ended up falling in love with online business and loves helping entrepreneurs achieve their dreams in a smart and protected way.  She is also a wife and mama, traveler, and food and wine lover.   When not at her computer, she loves hanging with her kiddos, having wine with friends, flying around the globe and connecting with other online business owners.

Learn about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

_______________________________________________________________



]]> Episode 084.

In this episode of Talk Copy to Me, Sarah Waldbuesser and I dive into the complex artificial intelligence legal issues surrounding AI output and content creation. We’ll talk all about what intellectual property is, everything you need to know about trademark and copyright, how to source information given to you from AI tools, and how to safeguard yourself and your business when using AI as an asset.

Listen to and read the full show notes here: https://erinollila.com/artificial-intelligence-legal-issues-with-sarah-waldbuesser/


Learn about our guest, Sarah Waldbuesser

Sarah Waldbuesser, Esq., is an attorney for coaches and online business owners.  After several years at a law firm and a few career jumps, she ended up falling in love with online business and loves helping entrepreneurs achieve their dreams in a smart and protected way.  She is also a wife and mama, traveler, and food and wine lover.   When not at her computer, she loves hanging with her kiddos, having wine with friends, flying around the globe and connecting with other online business owners.

Learn about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

_______________________________________________________________



]]> Erin Ollila 5a0fe387-1115-4d55-9805-7bdbdced51bf_hy9bavGxjd Thu, 03 Aug 2023 00:09:00 -0400 2579 2 84 full false AI for Copywriting, Content Creation, and Other Marketing Tasks with Meneske Stewart AI for Copywriting, Content Creation, and Other Marketing Tasks with Meneske Stewart Episode 083. 

I invited Menekse Stewart, founder of the Marketing Magic app, on the podcast to talk about using AI for copywriting and content creation (and let’s be honest all the other marketing and business tasks that AI can help with because her app is incredible and does so much already). We’ll discuss into how AI can revolutionize your current marketing efforts, why it’s important to capture your audience’s attention in this noisy online world, and what to watch out for when using AI for copywriting or marketing tasks. Trust me, this episode is jam packed with valuable insights and actionable advice, and you won’t want to miss it.


Listen to the episode and read the full show notes here: https://erinollila.com/ai-for-copywriting/


Learn about our guest, Menekse Stewart

Menekse Stewart helps creatives and creators make their marketing sparkle. A marketing specialist with a background in evergreen marketing and product management for creators and thought leaders, Menekse is the developer of Marketing Magic, an AI-powered business growth tool that helps small business owners grow their brands, not their to-do lists.

Learn about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

_______________________________________________________________


Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Live Activities

It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.

https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/


]]> Episode 083. 

I invited Menekse Stewart, founder of the Marketing Magic app, on the podcast to talk about using AI for copywriting and content creation (and let’s be honest all the other marketing and business tasks that AI can help with because her app is incredible and does so much already). We’ll discuss into how AI can revolutionize your current marketing efforts, why it’s important to capture your audience’s attention in this noisy online world, and what to watch out for when using AI for copywriting or marketing tasks. Trust me, this episode is jam packed with valuable insights and actionable advice, and you won’t want to miss it.


Listen to the episode and read the full show notes here: https://erinollila.com/ai-for-copywriting/


Learn about our guest, Menekse Stewart

Menekse Stewart helps creatives and creators make their marketing sparkle. A marketing specialist with a background in evergreen marketing and product management for creators and thought leaders, Menekse is the developer of Marketing Magic, an AI-powered business growth tool that helps small business owners grow their brands, not their to-do lists.

Learn about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

_______________________________________________________________


Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Live Activities

It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.

https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/


]]> Erin Ollila 11c6c958-73e5-4b3f-94dc-66d09ac43cea_hy9bavGxjd Thu, 27 Jul 2023 11:12:00 -0400 2886 false Is AI Good or Bad? (and the Pros and Cons of AI for Marketing) Is AI Good or Bad? (and the Pros and Cons of AI for Marketing) Episode 082. 

I can't tell you how many times I've been asked about the pros and cons of AI for copywriting and content creation. But what far outnumbers that is the amount of times people have asked me if I'm worried that AI will take over my job. In this episode, I cover my personal beliefs about whether AI is good or bad, as well as the pros and cons to using it so you can make the decision for youself.

_______________________________________________________________


Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Live Activities

It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.

https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/


]]> Episode 082. 

I can't tell you how many times I've been asked about the pros and cons of AI for copywriting and content creation. But what far outnumbers that is the amount of times people have asked me if I'm worried that AI will take over my job. In this episode, I cover my personal beliefs about whether AI is good or bad, as well as the pros and cons to using it so you can make the decision for youself.

_______________________________________________________________


Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Live Activities

It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.

https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/


]]> Erin Ollila 3169c388-94b4-4ddc-a8ed-824fcdc97b23_hy9bavGxjd Thu, 20 Jul 2023 16:38:18 -0400 2171 false A Sneak Peek Into Erin Ollila's Business Trajectory with Guest Host Colie James A Sneak Peek Into Erin Ollila's Business Trajectory with Guest Host Colie James Something wild happened on the podcast this week. For the very first time, I welcomed back a former guest to Talk Copy to Me. But instead of interviewing them, they interviewed...ME!

Yes, you read that correctly. This week, Colie James of the Business First Creatives podcast took over as the host of the Talk Copy to Me podcast and interviewed me about my business trajectory so far.

We talked about the how I've approached pricing my services, why I transitioned to offer digital products and courses in addition to those services, and how to figure out the next steps in your business.

_______________________________________________________________

Episode 081.
Listen in and read the full show notes here: https://erinollila.com/erin-ollilas-business-trajectory/

_______________________________________________________________

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Reach out her on Instagram, Threads or LinkedIn

]]> Something wild happened on the podcast this week. For the very first time, I welcomed back a former guest to Talk Copy to Me. But instead of interviewing them, they interviewed...ME!

Yes, you read that correctly. This week, Colie James of the Business First Creatives podcast took over as the host of the Talk Copy to Me podcast and interviewed me about my business trajectory so far.

We talked about the how I've approached pricing my services, why I transitioned to offer digital products and courses in addition to those services, and how to figure out the next steps in your business.

_______________________________________________________________

Episode 081.
Listen in and read the full show notes here: https://erinollila.com/erin-ollilas-business-trajectory/

_______________________________________________________________

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Reach out her on Instagram, Threads or LinkedIn

]]> https://erinollila.com/erin-ollilas-business-trajectory/ Erin Ollila, Colie James 8eab8b24-ee9b-4e95-a104-1bc7cd8bbfbe_hy9bavGxjd Thu, 13 Jul 2023 00:29:00 -0400 2750 Erin Ollila, behind the scenes, Colie James 2 81 full false What is Affiliate Marketing and How Does It Work with Dama Jue What is Affiliate Marketing and How Does It Work with Dama Jue Episode 080.

Have you ever bought something and felt like you simply just had to share it with your family and friends? Wouldn’t it be nice to make some money off that referral? If so, there is absolutely no need for you to wonder “What is affiliate marketing and how does it work?” any longer.

Because it really is as simple as that.

An affiliate program allows consumers to share products with the people in their network. And when someone from their network purchases — using a specialized link or coupon code — the person who shared the link gets a small commission on that sale.

Affiliate marketing is a popular way for businesses to reach a wider audience and generate more sales. But how exactly does it work? And how can you set up an effective affiliate marketing program for your business?

I invited Dama Jue to join me on the Talk Copy to Me podcast to answer these questions and more. She’ll share her insights on successful affiliate program management and the tools and a business owner can use to manage their program effectively.

______________________________________________

Read the show notes and view the full transcript here: https://erinollila.com/what-is-affiliate-marketing-with-dama-jue/

______________________________________________


Learn more about our guest expert, Dama Jue

Dama Jue is a funnel strategist and Thrivecart expert who loves helping biz owners build a profitable and impactful online presence through strategic funnels and all the automation you never knew you needed with high-impact-low-stress trainings and templates. Don't miss her collection of modern, conversion-optimized Thrivecart templates!


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Listeners to Leads.



]]> Episode 080.

Have you ever bought something and felt like you simply just had to share it with your family and friends? Wouldn’t it be nice to make some money off that referral? If so, there is absolutely no need for you to wonder “What is affiliate marketing and how does it work?” any longer.

Because it really is as simple as that.

An affiliate program allows consumers to share products with the people in their network. And when someone from their network purchases — using a specialized link or coupon code — the person who shared the link gets a small commission on that sale.

Affiliate marketing is a popular way for businesses to reach a wider audience and generate more sales. But how exactly does it work? And how can you set up an effective affiliate marketing program for your business?

I invited Dama Jue to join me on the Talk Copy to Me podcast to answer these questions and more. She’ll share her insights on successful affiliate program management and the tools and a business owner can use to manage their program effectively.

______________________________________________

Read the show notes and view the full transcript here: https://erinollila.com/what-is-affiliate-marketing-with-dama-jue/

______________________________________________


Learn more about our guest expert, Dama Jue

Dama Jue is a funnel strategist and Thrivecart expert who loves helping biz owners build a profitable and impactful online presence through strategic funnels and all the automation you never knew you needed with high-impact-low-stress trainings and templates. Don't miss her collection of modern, conversion-optimized Thrivecart templates!


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Listeners to Leads.



]]> Erin Ollila 346d2f89-39d6-482d-be61-9b4e6d8cd566_hy9bavGxjd Tue, 04 Jul 2023 00:01:00 -0400 2783 2 80 full false Nothing You Write Will Ever Be Good Enough Nothing You Write Will Ever Be Good Enough Episode 079.

Have you ever struggled with perfectionism? How about as it relates to the website copy and marketing content you create? Maybe you find yourself constantly editing and rewriting, making it impossible to finish a piece, or worse, you don’t start writing at all and just stare at a blank page beating yourself up about it. Perfectionism in writing is something that all writers struggle with, and if I’m going to be honest with you, it’s a constant struggle…not something that happens from time to time.

Which is why it’s so difficult for non-writers to craft “perfect” copy.

On this episode of the Talk Copy to Me podcast, I’m talking perfectionism in writing and why nothing you write will ever be good enough. I’ll cover the three different stages of the writing process and why you should embrace each one for what it is and not try to do them all at once. By the end of this episode, you’ll learn three main takeaways: why perfectionism is detrimental to your writing, how to accept imperfection, and how to recognize and embrace the quality content you do create.


_____________________________________

Listen to the episode and read the full show notes: https://erinollila.com/perfectionism-in-writing/

_____________________________________


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Listeners to Leads.


Download my free SEO Website Checklist to guide you through always following SEO best practices: https://erinollila.com/seo-website-checklist

_______________________________________________________________


Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Live Activities

It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.

https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/


]]> Episode 079.

Have you ever struggled with perfectionism? How about as it relates to the website copy and marketing content you create? Maybe you find yourself constantly editing and rewriting, making it impossible to finish a piece, or worse, you don’t start writing at all and just stare at a blank page beating yourself up about it. Perfectionism in writing is something that all writers struggle with, and if I’m going to be honest with you, it’s a constant struggle…not something that happens from time to time.

Which is why it’s so difficult for non-writers to craft “perfect” copy.

On this episode of the Talk Copy to Me podcast, I’m talking perfectionism in writing and why nothing you write will ever be good enough. I’ll cover the three different stages of the writing process and why you should embrace each one for what it is and not try to do them all at once. By the end of this episode, you’ll learn three main takeaways: why perfectionism is detrimental to your writing, how to accept imperfection, and how to recognize and embrace the quality content you do create.


_____________________________________

Listen to the episode and read the full show notes: https://erinollila.com/perfectionism-in-writing/

_____________________________________


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Listeners to Leads.


Download my free SEO Website Checklist to guide you through always following SEO best practices: https://erinollila.com/seo-website-checklist

_______________________________________________________________


Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Live Activities

It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.

https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/


]]> Erin Ollila 10c58b7b-0bff-4711-bf72-b30a831fc012_hy9bavGxjd Tue, 27 Jun 2023 00:12:00 -0400 1377 true Do Cold Emails Work in 2023 with Laura Lopuch Do Cold Emails Work in 2023 with Laura Lopuch Episode 078. 

Do cold emails work in 2023?

Shoot, let's rewind for a moment....Can cold emails be cool or are they just icky overall?

The answer to those questions are yes, yes, and no need to be icky. On this episode of the Talk Copy to Me podcast, I'm so fortunate to welcome Laura Lopuch to talk about cold emailing and how to go about it strategically and successfully. You'll learn effective strategies for crafting engaging emails and cold pitching successfully. And successful means two things: First, and most importantly, it means reaching out as a human and not a sleezy salesperson. But successful also means getting the result you were hoping for....and with the many types of cold pitches you can send (Hint: it's not just "Hire Me!"), you're going to be excited for the results you can get.


_____________________________________________

Listen to the episode and read the full show notes: https://erinollila.com/do-cold-emails-work-with-laura-lopuch/

_____________________________________________


Learn more about our guest expert, Laura Lopuch

Laura Lopuch is a cold email maverick. She helps solo entrepreneurs send cold and pitch emails that get new clients without the sleaze or big time suck.

Four months after launching her business, she grew it by 1400% and signed a $20,000 client from just cold emails. She has since helped her clients get their next big $10k or $25k client with cold emails, using her powerful ‘The Relevancy Method.’


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.


_______________________________________________________________


Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Live Activities

It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.

https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/


]]> Episode 078. 

Do cold emails work in 2023?

Shoot, let's rewind for a moment....Can cold emails be cool or are they just icky overall?

The answer to those questions are yes, yes, and no need to be icky. On this episode of the Talk Copy to Me podcast, I'm so fortunate to welcome Laura Lopuch to talk about cold emailing and how to go about it strategically and successfully. You'll learn effective strategies for crafting engaging emails and cold pitching successfully. And successful means two things: First, and most importantly, it means reaching out as a human and not a sleezy salesperson. But successful also means getting the result you were hoping for....and with the many types of cold pitches you can send (Hint: it's not just "Hire Me!"), you're going to be excited for the results you can get.


_____________________________________________

Listen to the episode and read the full show notes: https://erinollila.com/do-cold-emails-work-with-laura-lopuch/

_____________________________________________


Learn more about our guest expert, Laura Lopuch

Laura Lopuch is a cold email maverick. She helps solo entrepreneurs send cold and pitch emails that get new clients without the sleaze or big time suck.

Four months after launching her business, she grew it by 1400% and signed a $20,000 client from just cold emails. She has since helped her clients get their next big $10k or $25k client with cold emails, using her powerful ‘The Relevancy Method.’


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.


_______________________________________________________________


Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Live Activities

It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.

https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/


]]> Erin Ollila 61740e8a-3d84-4d4f-b554-be8572439679_hy9bavGxjd Tue, 20 Jun 2023 19:00:43 -0400 2805 2 78 full false Accessible Website Standards for Small (and all!) Businesses with Erin Perkins Accessible Website Standards for Small (and all!) Businesses with Erin Perkins Whoopsie! It's been two wild weeks. My apologies for getting this episode out so late, but you're really going to enjoy this conversation I had with Erin Perkins about accessible website standards and how to make sure your website is inclusive for individuals of all abilities.

______________________________________________

Read the show notes and view the full transcript here: https://erinollila.com/accessible-website-standards-with-erin-perkins/

______________________________________________


Learn more about our guest expert, Erin Perkins

Erin Perkins is a champion of disability rights and an inspiring entrepreneur who advocates for greater accessibility, inclusiveness, and understanding within the business world. As a deafblind woman herself – founder of small online business Mabely Q – as well as an experienced speaker/educator, Erin’s message has been heard by CEOs around the country. Her unique gifts are her life experiences which she compassionately shares with others through keynote speeches, private workshops or one-on-one consulting sessions to foster true inclusion at all levels — allowing people with disabilities equal opportunities to succeed professionally.


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your SEO efforts

• Reach out her on Instagram, Twitter, Facebook or on LinkedIn

_______________________________________________________________




]]> Whoopsie! It's been two wild weeks. My apologies for getting this episode out so late, but you're really going to enjoy this conversation I had with Erin Perkins about accessible website standards and how to make sure your website is inclusive for individuals of all abilities.

______________________________________________

Read the show notes and view the full transcript here: https://erinollila.com/accessible-website-standards-with-erin-perkins/

______________________________________________


Learn more about our guest expert, Erin Perkins

Erin Perkins is a champion of disability rights and an inspiring entrepreneur who advocates for greater accessibility, inclusiveness, and understanding within the business world. As a deafblind woman herself – founder of small online business Mabely Q – as well as an experienced speaker/educator, Erin’s message has been heard by CEOs around the country. Her unique gifts are her life experiences which she compassionately shares with others through keynote speeches, private workshops or one-on-one consulting sessions to foster true inclusion at all levels — allowing people with disabilities equal opportunities to succeed professionally.


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your SEO efforts

• Reach out her on Instagram, Twitter, Facebook or on LinkedIn

_______________________________________________________________




]]> Erin Ollila 514d3100-f722-40f8-aa45-be60970fe5b9_hy9bavGxjd Sat, 17 Jun 2023 13:55:25 -0400 2603 2 77 full false Globally Inclusive Websites with Danbee Shin Globally Inclusive Websites with Danbee Shin Did you consider a global audience when you wrote your website copy or hired a copywriter to do all the messaging and copy? If not, this episode is perfect for you. And even if you did, you'll want to listen in because inclusivity isn't something you can set and forget.

If you listen to this episode with Danbee Shin, you'll learn more about the importance of cultural sensitivity and the ethical considerations you should take when engaging with communities outside of your own, how design and images factor into inclusive practices, and why it's important to constantly be improving as you grow and learn as a person and a business owner.

______________________________________________

Read the show notes and view the full transcript here: https://erinollila.com/globally-inclusive-websites-with-danbee-shin/

______________________________________________


Learn more about our guest expert, Danbee Shin

Danbee Shin is a web designer turned course creator for inclusive businesses. She helps web designers and online business owners serve audiences from all around the world.

Through her course, Fast Track, she helps web designers grow their businesses and earn full-time incomes without hiding who they are.

Her newest course, Globally Inclusive Websites, teaches online business owners how to create inclusive websites that are welcoming to diverse and international audiences.

Danbee’s work is based on her experience leading diversity, equity, and inclusion (DEI) initiatives for startups and Fortune 500 companies across multiple countries, and growing her own web design business to 6 figures in under 3 years.


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your SEO efforts

• Reach out her on Instagram, Twitter, Facebook or on LinkedIn

_______________________________________________________________




]]> Did you consider a global audience when you wrote your website copy or hired a copywriter to do all the messaging and copy? If not, this episode is perfect for you. And even if you did, you'll want to listen in because inclusivity isn't something you can set and forget.

If you listen to this episode with Danbee Shin, you'll learn more about the importance of cultural sensitivity and the ethical considerations you should take when engaging with communities outside of your own, how design and images factor into inclusive practices, and why it's important to constantly be improving as you grow and learn as a person and a business owner.

______________________________________________

Read the show notes and view the full transcript here: https://erinollila.com/globally-inclusive-websites-with-danbee-shin/

______________________________________________


Learn more about our guest expert, Danbee Shin

Danbee Shin is a web designer turned course creator for inclusive businesses. She helps web designers and online business owners serve audiences from all around the world.

Through her course, Fast Track, she helps web designers grow their businesses and earn full-time incomes without hiding who they are.

Her newest course, Globally Inclusive Websites, teaches online business owners how to create inclusive websites that are welcoming to diverse and international audiences.

Danbee’s work is based on her experience leading diversity, equity, and inclusion (DEI) initiatives for startups and Fortune 500 companies across multiple countries, and growing her own web design business to 6 figures in under 3 years.


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your SEO efforts

• Reach out her on Instagram, Twitter, Facebook or on LinkedIn

_______________________________________________________________




]]> Erin Ollila 076bc1bf-3af1-4f0a-8bd5-8bd79d5e5187_hy9bavGxjd Thu, 08 Jun 2023 00:44:22 -0400 3380 2 76 full false Inclusive Marketing, Messaging, and Copywriting with Jackie Sunga Inclusive Marketing, Messaging, and Copywriting with Jackie Sunga How inclusive and accessible are the word that you write or the messaging that you share? While so many people want to follow inclusive marketing best practices, they often don't know where to start, how to write in a way that doesn't exclude anyone in their audience, or what to do if they were to...mess up along the way.

In this interview with fellow copywriter Jackie Sunga, you'll learn how to approach your marketing—most specifically copywriting—to be as accessible and inclusive as possible.

______________________________________________

Read the show notes and view the full transcript here: https://erinollila.com/inclusive-marketing-messaging-and-copywriting

______________________________________________


Learn more about our guest expert, Jackie Sunga

Jackie Sunga is a conversion copywriter and brand voice expert specializing in website copy. She helps impact-driven brands bridge the gap between their expertise and their audience with customer-first messaging. Whether she’s teaching emerging entrepreneurs or writing for 7- to 9-figure brands, Jackie loves helping clients find the words that attract perfect-fit people and sell with integrity. When she’s not helping clients with strategic sales copy, you can find her grabbing boba with her husband or playing with her two dogs.


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Listeners to Leads.

Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your SEO efforts

• Reach out her on Instagram, Twitter, Facebook or on LinkedIn

_______________________________________________________________



]]> How inclusive and accessible are the word that you write or the messaging that you share? While so many people want to follow inclusive marketing best practices, they often don't know where to start, how to write in a way that doesn't exclude anyone in their audience, or what to do if they were to...mess up along the way.

In this interview with fellow copywriter Jackie Sunga, you'll learn how to approach your marketing—most specifically copywriting—to be as accessible and inclusive as possible.

______________________________________________

Read the show notes and view the full transcript here: https://erinollila.com/inclusive-marketing-messaging-and-copywriting

______________________________________________


Learn more about our guest expert, Jackie Sunga

Jackie Sunga is a conversion copywriter and brand voice expert specializing in website copy. She helps impact-driven brands bridge the gap between their expertise and their audience with customer-first messaging. Whether she’s teaching emerging entrepreneurs or writing for 7- to 9-figure brands, Jackie loves helping clients find the words that attract perfect-fit people and sell with integrity. When she’s not helping clients with strategic sales copy, you can find her grabbing boba with her husband or playing with her two dogs.


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Listeners to Leads.

Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your SEO efforts

• Reach out her on Instagram, Twitter, Facebook or on LinkedIn

_______________________________________________________________



]]> Erin Ollila 62e75dea-5867-4f74-9ae2-4624a6c11d10_hy9bavGxjd Wed, 31 May 2023 21:09:14 -0400 2892 2 75 full false How Marketing Has Changed (And What You Need to Know) with Brittany McBean How Marketing Has Changed (And What You Need to Know) with Brittany McBean Have you noticed how marketing has changed over the past five years?

Do you feel comfortable with the direction your business is taking in order to keep up with these changes, or are you worried that the shifts (some small and others massive) are hindering your opportunities for success?

If you're worried....well, you have every right to be.

But, because my name isn't Erin Doom and Gloom Ollila, you should also know that you don't have to worry (too much 😉). The shifts in marketing over the past few years are setting us up for success in the future—at least in my opinion. As business owners, we will need to pivot and adjust, but we'll also feel a lot less "sleazy—which is a word I so often here my clients use when they talk about how uncomfortable they feel with certain marketing tactics—with a different approach to marketing in the future.

This week, I welcomed Brittany McBean on the podcast to talk about how marketing has changed over the past century, as well as what has been happening recently. But most importantly, you'll learn how these changes are (or will) affecting your business, and what you can do about it.

Brittany and I COULDN'T stop talking, so this episode is clocking in as the longest episode ever on the Talk Copy to Me podcast, but I highly suggest you listen to it all because there is so much packed into our time together.

______________________________________________

Read the show notes and view the full transcript here: https://erinollila.com/how-marketing-has-changed-with-brittany-mcbean/

______________________________________________


Learn more about our guest expert, Brittany McBean

Brittany McBean is a launch strategist & conversion copywriter who specializes in anti-sleazy, audience-focused, high-converting copy for online entrepreneurs & educators.

She believes that Black lives matter now and always, marketing needs to help, not harm, and that it's our responsibility to use our voice to build up, magnify, and support historically & systemically marginalized people.

Through her research-based strategy and copy, she helps industry leaders like Rick Mulready, Brandi Mowles, and Lattice Hudson run multi 6 & 7-figure launches & funnels through clear messaging and anti-manipulative marketing practices.


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Listeners to Leads.

Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your SEO efforts

• Reach out her on Instagram, Twitter, Facebook or on LinkedIn


]]> Have you noticed how marketing has changed over the past five years?

Do you feel comfortable with the direction your business is taking in order to keep up with these changes, or are you worried that the shifts (some small and others massive) are hindering your opportunities for success?

If you're worried....well, you have every right to be.

But, because my name isn't Erin Doom and Gloom Ollila, you should also know that you don't have to worry (too much 😉). The shifts in marketing over the past few years are setting us up for success in the future—at least in my opinion. As business owners, we will need to pivot and adjust, but we'll also feel a lot less "sleazy—which is a word I so often here my clients use when they talk about how uncomfortable they feel with certain marketing tactics—with a different approach to marketing in the future.

This week, I welcomed Brittany McBean on the podcast to talk about how marketing has changed over the past century, as well as what has been happening recently. But most importantly, you'll learn how these changes are (or will) affecting your business, and what you can do about it.

Brittany and I COULDN'T stop talking, so this episode is clocking in as the longest episode ever on the Talk Copy to Me podcast, but I highly suggest you listen to it all because there is so much packed into our time together.

______________________________________________

Read the show notes and view the full transcript here: https://erinollila.com/how-marketing-has-changed-with-brittany-mcbean/

______________________________________________


Learn more about our guest expert, Brittany McBean

Brittany McBean is a launch strategist & conversion copywriter who specializes in anti-sleazy, audience-focused, high-converting copy for online entrepreneurs & educators.

She believes that Black lives matter now and always, marketing needs to help, not harm, and that it's our responsibility to use our voice to build up, magnify, and support historically & systemically marginalized people.

Through her research-based strategy and copy, she helps industry leaders like Rick Mulready, Brandi Mowles, and Lattice Hudson run multi 6 & 7-figure launches & funnels through clear messaging and anti-manipulative marketing practices.


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Listeners to Leads.

Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your SEO efforts

• Reach out her on Instagram, Twitter, Facebook or on LinkedIn


]]> Erin Ollila dc5613cc-2d5f-4190-b139-32e7e46d03e8_hy9bavGxjd Tue, 23 May 2023 00:15:00 -0400 3420 2 74 full false Optimizing Your Website Sales Funnel (And Yes, You Have One) Optimizing Your Website Sales Funnel (And Yes, You Have One) Y'all. Your website is a sales tool. It's your sales rep, your cashier, your product stocking clerk. It's your customer service agent and more.

So why aren't you treating it like one?

In this episode of Talk Copy to Me, I cover how your website is like a sales tool, what you need to do to the copy, design, navigation and other UX elements to attract the right people and transition them from leads into paying clients.

There's a lot of juicy advice in this solo episode, so listen on through til the end!

______________________________________________

Read the show notes and view the full transcript here: https://erinollila.com/optimizing-your-website-sales-funnel/

______________________________________________


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your SEO efforts

• Reach out her on Instagram, Twitter, Facebook or on LinkedIn


Download my free SEO Website Checklist to guide you through always following SEO best practices: https://erinollila.com/seo-website-checklist

_______________________________________________________________



]]> Y'all. Your website is a sales tool. It's your sales rep, your cashier, your product stocking clerk. It's your customer service agent and more.

So why aren't you treating it like one?

In this episode of Talk Copy to Me, I cover how your website is like a sales tool, what you need to do to the copy, design, navigation and other UX elements to attract the right people and transition them from leads into paying clients.

There's a lot of juicy advice in this solo episode, so listen on through til the end!

______________________________________________

Read the show notes and view the full transcript here: https://erinollila.com/optimizing-your-website-sales-funnel/

______________________________________________


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your SEO efforts

• Reach out her on Instagram, Twitter, Facebook or on LinkedIn


Download my free SEO Website Checklist to guide you through always following SEO best practices: https://erinollila.com/seo-website-checklist

_______________________________________________________________



]]> Erin Ollila 80f95602-ca36-4b28-994b-246cbf1991ae_hy9bavGxjd Wed, 17 May 2023 12:53:00 -0400 1892 2 73 full false Legal Considerations for Small Businesses with Braden Drake Legal Considerations for Small Businesses with Braden Drake Contracts and privacy policies and terms of use—oh my! There are so many legal considerations for small businesses to consider—and do correctly, I might add—that it’s tough to know what you need and when.

Take your website for example. Do you know that legally, you are required to have a privacy policy on your website. For real, friends. If you’re not sure if your website has one, go check right now because it’s mandatory, and not something you can skip. And if you don’t have one, scroll down to the resource section because I have an incredible resource to share with you!

On this episode of the Talk Copy to Me podcast, I called in Braden Drake, founder of Not Your Average Law Firm, attorney, and tax professional, to give us the low down on all the legal considerations small businesses need to think about as they create their companies and grow their businesses. We’re talking about all the scary legal implications that most people tend to stick their head in the ground to avoid learning about…but we’re forcing you to get smart and run a strategic business.


______________________________________________

Read the show notes and view the full transcript here: https://erinollila.com/legal-considerations-for-small-businesses-braden-drake/

______________________________________________


Learn more about our guest expert, Braden Drake

Braden is a California licensed attorney and tax professional. His tagline is your gay best friend here to help you get your legal and tax shit legit. Braden works primarily with service-based, creative small business owners through his signature program Unf*ck Your Biz. When not speaking on his podcast or to his students, you can likely find Braden running someplace in San Diego training for a marathon, cooking with his Le Creuset collection, or watching Netflix with his husband and three small dogs.


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Listeners to Leads.

Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your SEO efforts

• Reach out her on Instagram, Twitter, Facebook or on LinkedIn

_______________________________________________________________


]]> Contracts and privacy policies and terms of use—oh my! There are so many legal considerations for small businesses to consider—and do correctly, I might add—that it’s tough to know what you need and when.

Take your website for example. Do you know that legally, you are required to have a privacy policy on your website. For real, friends. If you’re not sure if your website has one, go check right now because it’s mandatory, and not something you can skip. And if you don’t have one, scroll down to the resource section because I have an incredible resource to share with you!

On this episode of the Talk Copy to Me podcast, I called in Braden Drake, founder of Not Your Average Law Firm, attorney, and tax professional, to give us the low down on all the legal considerations small businesses need to think about as they create their companies and grow their businesses. We’re talking about all the scary legal implications that most people tend to stick their head in the ground to avoid learning about…but we’re forcing you to get smart and run a strategic business.


______________________________________________

Read the show notes and view the full transcript here: https://erinollila.com/legal-considerations-for-small-businesses-braden-drake/

______________________________________________


Learn more about our guest expert, Braden Drake

Braden is a California licensed attorney and tax professional. His tagline is your gay best friend here to help you get your legal and tax shit legit. Braden works primarily with service-based, creative small business owners through his signature program Unf*ck Your Biz. When not speaking on his podcast or to his students, you can likely find Braden running someplace in San Diego training for a marathon, cooking with his Le Creuset collection, or watching Netflix with his husband and three small dogs.


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Listeners to Leads.

Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your SEO efforts

• Reach out her on Instagram, Twitter, Facebook or on LinkedIn

_______________________________________________________________


]]> Erin Ollila 39c9cd05-a2e9-4aa6-a207-e34b94cd4abf_hy9bavGxjd Tue, 09 May 2023 00:05:00 -0400 2351 2 72 full true How to Use YouTube for Your Business with Trena Little How to Use YouTube for Your Business with Trena Little Thinking of using YouTube for your business? Then this episode with Trena Little will be perfect for you!

Now, if you don’t know her, Trena is a YouTube expert. I’ve followed her content (and business trajectory) for about 5+ years now, and I knew I wanted to have her on the show to talk to you all about whether (or not) YouTube is right for you, and if so, how to use YouTube for your business in a way that’s strategic, but also not overwhelming.

In this episode of Talk Copy to Me, you’ll learn about how to get started on YouTube, why focusing on tools and techniques (like video cameras and lighting) is the wrong approach, and how to build a loyal community on the platform.

______________________________________________

EPISODE 071. 

Read the show notes and view the full transcript here:
https://erinollila.com/how-to-use-youtube-for-your-business-with-trena-little/ 

______________________________________________


Learn more about our guest expert, Trena Little

Trena Little is an income strategist and YouTube expert who helps online entrepreneurs scale their businesses to six figures.

She combines practical knowledge (and scrappiness) from her own experiences, plus years of proven results, to help business owners capitalize on YouTube, build sustainable value ladders, hit their bottom line, and enjoy the process.


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your SEO efforts

• Reach out her on Instagram, Twitter, Facebook or on LinkedIn



]]> Thinking of using YouTube for your business? Then this episode with Trena Little will be perfect for you!

Now, if you don’t know her, Trena is a YouTube expert. I’ve followed her content (and business trajectory) for about 5+ years now, and I knew I wanted to have her on the show to talk to you all about whether (or not) YouTube is right for you, and if so, how to use YouTube for your business in a way that’s strategic, but also not overwhelming.

In this episode of Talk Copy to Me, you’ll learn about how to get started on YouTube, why focusing on tools and techniques (like video cameras and lighting) is the wrong approach, and how to build a loyal community on the platform.

______________________________________________

EPISODE 071. 

Read the show notes and view the full transcript here:
https://erinollila.com/how-to-use-youtube-for-your-business-with-trena-little/ 

______________________________________________


Learn more about our guest expert, Trena Little

Trena Little is an income strategist and YouTube expert who helps online entrepreneurs scale their businesses to six figures.

She combines practical knowledge (and scrappiness) from her own experiences, plus years of proven results, to help business owners capitalize on YouTube, build sustainable value ladders, hit their bottom line, and enjoy the process.


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your SEO efforts

• Reach out her on Instagram, Twitter, Facebook or on LinkedIn



]]> Erin Ollila dde982a1-e138-4363-b291-bd98779aa684_hy9bavGxjd Tue, 02 May 2023 00:05:46 -0400 2347 2 71 full false SEO on YouTube: How to Reach the Right People SEO on YouTube: How to Reach the Right People Thinking about creating content on YouTube? Maybe you listened to the recent episode with Krystal Proffitt about repurposing your podcast to YouTube? Whatever your reason for being on the platform, SEO on YouTube is something you need to learn.

In this episode, I'll cover

- the importance of a solid strategy

- naming conventions and SEO best practices

- why you may need to adjust your expectations first

- and how to combine conversion marketing efforts with your SEO on YouTube

______________________________________________

Read the show notes and view the full transcript here: https://erinollila.com/seo-on-youtube/

______________________________________________


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your SEO efforts

• Reach out her on Instagram, Twitter, Facebook or on LinkedIn


Download my free SEO Website Checklist to guide you through always following SEO best practices on your website at least: https://erinollila.com/seo-website-checklist

_______________________________________________________________




]]> Thinking about creating content on YouTube? Maybe you listened to the recent episode with Krystal Proffitt about repurposing your podcast to YouTube? Whatever your reason for being on the platform, SEO on YouTube is something you need to learn.

In this episode, I'll cover

- the importance of a solid strategy

- naming conventions and SEO best practices

- why you may need to adjust your expectations first

- and how to combine conversion marketing efforts with your SEO on YouTube

______________________________________________

Read the show notes and view the full transcript here: https://erinollila.com/seo-on-youtube/

______________________________________________


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your SEO efforts

• Reach out her on Instagram, Twitter, Facebook or on LinkedIn


Download my free SEO Website Checklist to guide you through always following SEO best practices on your website at least: https://erinollila.com/seo-website-checklist

_______________________________________________________________




]]> Erin Ollila 52bef652-254a-4f62-8a19-5c0fdc04f37d_hy9bavGxjd Sat, 29 Apr 2023 19:27:29 -0400 1622 2 70 full false How Video Short Clips Can Transform Your Business with Alex Minor How Video Short Clips Can Transform Your Business with Alex Minor Today we're diving into the world of short form video content with Alex Minor from Eye AM Media. If you've been contemplating incorporating video shorts into your business strategy, this is a must-listen episode. We'll explore the many benefits of creating bite-sized videos, especially how they can boost your SEO efforts. Alex will share some valuable insights on how to create engaging videos, as well as tips on how to get started. We'll talk about which platforms are the best for your short video clips.


Here are some of the things we covered:

  • The length of short video clips and why you'd want to use them in your business
  • How time limitations can actually force you to be more creative
  • Where to use the video short clips you create
  • The importance of repurposing video content
  • How short form videos can help your SEO strategy
  • Why video short clips and long-form video aren't competing with each other
  • Why Pinterest should be a front runner when it comes to short form video content
  • Why calls to action (CTAs) should be in every post (on social and in other tools), and why CTAs might not be what you think they are

______________________________________________


Read the show notes and view the full transcript here: https://erinollila.com/how-video-short-clips-can-transform-your-business-with-alex-minor/ 

______________________________________________


Meet our guest expert, Alex Minor

As the chief creative officer at Eye AM Media, it's Alex's job to make sure that video is used as a force for good and the evil hordes of mediocrity are kept far, far away from the hearts and minds of innocent business owners and their customers.

More than your Friendly Neighborhood Videographer™, Alex is a detective, collaborator, and advocate for his clients, helping them clearly and succinctly communicate their core values while providing targeted video assets and digital campaigns to increase awareness and sales.

With a wide range of disciplines including work as music producer, video director and graphic designer, Alex's super powered approach to content creation keeps him ready to save the world at a moment's notice.

Check out Alex's website or view his content on LinkedIn, Instagram (here and here), TikTok, and YouTube.


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

  • Learn more about Erin’s 
]]> Today we're diving into the world of short form video content with Alex Minor from Eye AM Media. If you've been contemplating incorporating video shorts into your business strategy, this is a must-listen episode. We'll explore the many benefits of creating bite-sized videos, especially how they can boost your SEO efforts. Alex will share some valuable insights on how to create engaging videos, as well as tips on how to get started. We'll talk about which platforms are the best for your short video clips.


Here are some of the things we covered:

  • The length of short video clips and why you'd want to use them in your business
  • How time limitations can actually force you to be more creative
  • Where to use the video short clips you create
  • The importance of repurposing video content
  • How short form videos can help your SEO strategy
  • Why video short clips and long-form video aren't competing with each other
  • Why Pinterest should be a front runner when it comes to short form video content
  • Why calls to action (CTAs) should be in every post (on social and in other tools), and why CTAs might not be what you think they are

______________________________________________


Read the show notes and view the full transcript here: https://erinollila.com/how-video-short-clips-can-transform-your-business-with-alex-minor/ 

______________________________________________


Meet our guest expert, Alex Minor

As the chief creative officer at Eye AM Media, it's Alex's job to make sure that video is used as a force for good and the evil hordes of mediocrity are kept far, far away from the hearts and minds of innocent business owners and their customers.

More than your Friendly Neighborhood Videographer™, Alex is a detective, collaborator, and advocate for his clients, helping them clearly and succinctly communicate their core values while providing targeted video assets and digital campaigns to increase awareness and sales.

With a wide range of disciplines including work as music producer, video director and graphic designer, Alex's super powered approach to content creation keeps him ready to save the world at a moment's notice.

Check out Alex's website or view his content on LinkedIn, Instagram (here and here), TikTok, and YouTube.


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

  • Learn more about Erin’s 
]]> Erin Ollila a7921711-8624-4f5a-b779-6d6c27c3a882_hy9bavGxjd Tue, 18 Apr 2023 00:12:00 -0400 2881 2 69 full false How to Repurpose Podcast Content to YouTube with Krystal Proffitt How to Repurpose Podcast Content to YouTube with Krystal Proffitt Are you looking to expand your podcast's reach onto YouTube but feeling overwhelmed by the prospect of creating additional content? Look no further! Our guest expert, Krystal Proffitt, has over a thousand podcast episodes and four hundred YouTube videos under her belt. She knows the ins and outs of creating quality content without overworking herself.

With YouTube's renewed commitment to on-platform podcasting, it's the perfect time to take the plunge. Tune in to discover how to create top-notch YouTube content without sacrificing your sanity.

Here are some of the key takeaways from our discussion:

  • Start with the end in mind before creating content for your podcast or YouTube channel
  • Determine which platform is your priority and which type of content will take precedence over the other
  • How to manage your time and resources effectively
  • A smart approach to repurposing your podcast content in various forms
  • The importance of optimizing your YouTube content for SEO to ensure that it reaches your target audience and ranks well in search results
  • Useful tools to make creating titles, descriptions, and tags for your YouTube videos easier and more efficient

______________________________________________


Read the show notes and view the full transcript here: https://erinollila.com/how-to-repurpose-podcast-content-on-youtube-with-krystal-proffitt/ 

______________________________________________


Get to know your guest expert:

Krystal Proffitt is a content strategist, coach, and host of the award-winning show, The Proffitt Podcast. She specializes in helping entrepreneurs start, launch, and market their content. Krystal teaches the basics of content creation, editing, branding, and marketing through her podcast, digital courses, and YouTube channel dedicated to content creation. She also appears as a Content Expert on other YouTube channels such as Buzzsprout and Streamyard.

To learn more about Krystal, visit her website, watch her YouTube channel, and get connect on Instagram.


Get to know your host:

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

]]> Are you looking to expand your podcast's reach onto YouTube but feeling overwhelmed by the prospect of creating additional content? Look no further! Our guest expert, Krystal Proffitt, has over a thousand podcast episodes and four hundred YouTube videos under her belt. She knows the ins and outs of creating quality content without overworking herself.

With YouTube's renewed commitment to on-platform podcasting, it's the perfect time to take the plunge. Tune in to discover how to create top-notch YouTube content without sacrificing your sanity.

Here are some of the key takeaways from our discussion:

  • Start with the end in mind before creating content for your podcast or YouTube channel
  • Determine which platform is your priority and which type of content will take precedence over the other
  • How to manage your time and resources effectively
  • A smart approach to repurposing your podcast content in various forms
  • The importance of optimizing your YouTube content for SEO to ensure that it reaches your target audience and ranks well in search results
  • Useful tools to make creating titles, descriptions, and tags for your YouTube videos easier and more efficient

______________________________________________


Read the show notes and view the full transcript here: https://erinollila.com/how-to-repurpose-podcast-content-on-youtube-with-krystal-proffitt/ 

______________________________________________


Get to know your guest expert:

Krystal Proffitt is a content strategist, coach, and host of the award-winning show, The Proffitt Podcast. She specializes in helping entrepreneurs start, launch, and market their content. Krystal teaches the basics of content creation, editing, branding, and marketing through her podcast, digital courses, and YouTube channel dedicated to content creation. She also appears as a Content Expert on other YouTube channels such as Buzzsprout and Streamyard.

To learn more about Krystal, visit her website, watch her YouTube channel, and get connect on Instagram.


Get to know your host:

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

]]> Erin Ollila c73c6ce5-adbe-4ca5-bdf4-f1bcca4b10a0_hy9bavGxjd Tue, 11 Apr 2023 00:03:00 -0400 2619 2 68 full false Why Is Customer Experience Important with Colie James Why Is Customer Experience Important with Colie James Are you struggling to turn leads into clients or keep your clients happy?

If so, you're in the right place. Our guest expert, workflow and automations strategist Colie James, joins us in this episode to share her insights on how to improve your customer's experience.

In this episode, Colie and Erin dive deep into the topic of customer experience, exploring ways to improve on what you've already started and addressing common pain points such as proposals and discovery calls. You'll discover the secrets to providing a top-notch experience that will have your clients raving to their friends and colleagues.

If you're ready to take your customer's experience to the next level, this episode is a must-listen.


______________________________________________

Read the show notes and view the full transcript here: https://erinollila.com/why-is-customer-experience-important-with-colie-james/ 

______________________________________________


Get to know our guest expert, Colie James

Colie James is a Disney-loving family filmmaker, Workflow & Automations Guru, and the host of the Business-First Creatives podcast. Based in Denver Colorado, her heart pumps in helping photographers & creative service providers automate their shit, reclaim their time and get back to living!

With 10+ years in the creative space, Colie believes every creative deserves to build a business that is sustainable and profitable, and no one should quit their 9 to 5 only to work 24/7 [in their business].

The truth—automated systems can save us all from being overworked and overwhelmed.

When Colie isn’t building killer workflows and automations, you can find her spending some much needed time with her husband, James, daughter Chloe, or [you guessed it] at Disneyland.


Learn more about your host, Erin Ollila:

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

  • Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
  • Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more
  • Visit her website at https://erinollila.com 

\

]]> Are you struggling to turn leads into clients or keep your clients happy?

If so, you're in the right place. Our guest expert, workflow and automations strategist Colie James, joins us in this episode to share her insights on how to improve your customer's experience.

In this episode, Colie and Erin dive deep into the topic of customer experience, exploring ways to improve on what you've already started and addressing common pain points such as proposals and discovery calls. You'll discover the secrets to providing a top-notch experience that will have your clients raving to their friends and colleagues.

If you're ready to take your customer's experience to the next level, this episode is a must-listen.


______________________________________________

Read the show notes and view the full transcript here: https://erinollila.com/why-is-customer-experience-important-with-colie-james/ 

______________________________________________


Get to know our guest expert, Colie James

Colie James is a Disney-loving family filmmaker, Workflow & Automations Guru, and the host of the Business-First Creatives podcast. Based in Denver Colorado, her heart pumps in helping photographers & creative service providers automate their shit, reclaim their time and get back to living!

With 10+ years in the creative space, Colie believes every creative deserves to build a business that is sustainable and profitable, and no one should quit their 9 to 5 only to work 24/7 [in their business].

The truth—automated systems can save us all from being overworked and overwhelmed.

When Colie isn’t building killer workflows and automations, you can find her spending some much needed time with her husband, James, daughter Chloe, or [you guessed it] at Disneyland.


Learn more about your host, Erin Ollila:

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

  • Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
  • Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more
  • Visit her website at https://erinollila.com 

\

]]> Erin Ollila 1c098ae1-b343-4c8f-920a-b7704b7376b9_hy9bavGxjd Wed, 05 Apr 2023 00:01:00 -0400 2934 2 67 full false Your 2023 Marketing Plan: Where to Strategically Focus Your Efforts Your 2023 Marketing Plan: Where to Strategically Focus Your Efforts Looking to reduce your social media presence in 2023, but not sure what to focus on instead?

Look no further than this episode of the Talk Copy to Me podcast. In this episode, you'll learn the top four areas you should focus your attention on in 2023.

You'll discover the most effective ways to increase your client load and grow your business through alternative marketing channels. Whether you're looking to improve your SEO, dive into email marketing, create valuable content, or develop your network, this episode has got you covered.

If you're ready to say goodbye to social media overload, tune in to this episode of Talk Copy to Me and start crafting a marketing plan that truly works for you.

______________________________________________

Read the show notes and view the full transcript here: https://erinollila.com/your-2023-marketing-plan-where-to-strategically-focus-your-efforts/ 

______________________________________________


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.


When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.


Stay in touch with Erin:

  • Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
  • Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more about where to focus your marketing efforts


_______________________________________________________________


]]> Looking to reduce your social media presence in 2023, but not sure what to focus on instead?

Look no further than this episode of the Talk Copy to Me podcast. In this episode, you'll learn the top four areas you should focus your attention on in 2023.

You'll discover the most effective ways to increase your client load and grow your business through alternative marketing channels. Whether you're looking to improve your SEO, dive into email marketing, create valuable content, or develop your network, this episode has got you covered.

If you're ready to say goodbye to social media overload, tune in to this episode of Talk Copy to Me and start crafting a marketing plan that truly works for you.

______________________________________________

Read the show notes and view the full transcript here: https://erinollila.com/your-2023-marketing-plan-where-to-strategically-focus-your-efforts/ 

______________________________________________


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.


When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.


Stay in touch with Erin:

  • Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
  • Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more about where to focus your marketing efforts


_______________________________________________________________


]]> Erin Ollila 0315c1f5-08d7-4f2a-8ba9-3ade5ee32a3a_hy9bavGxjd Wed, 29 Mar 2023 20:17:40 -0400 1908 2 66 full false Getting Off Social Media As a Business Owner with Hillary Rea Getting Off Social Media As a Business Owner with Hillary Rea Imagine this: you wake up in the morning, grab your phone, and can’t seem to find any of your social media apps. They’re gone. Poof! Social media, as you know it, no longer exists.

Do you know what to do without social media? Better yet, do you know how to run a business without it?

We’ve spent the past 15 episodes talking all about how to show up on social media…but what if you don’t want to be on social media anymore? How do you move forward if your efforts on Twitter, TikTok, LinkedIn, Instagram, or Facebook, aren’t working anymore? What if your social usage is becoming a stressor or a hassle?

To close this series about social media on the Talk Copy to Me podcast, I’ve invited Hillary Rea, founder of Tell Me a Story, to join me and talk about getting off social media when you’re a business owner. Hillary originally used social media as a way to market her business, but eventually decided to get off of all the platforms she was using and not market on social media for her business.

In this episode, you’ll learn about why Hillary made her decision, how she adjusted and adapted her business to continue marketing without social media, and the many ways you market yours if you’re thinking about getting off social media yourself.

______________________________________________

EPISODE 065.

Read the show notes and view the full transcript here: https://erinollila.com/getting-off-social-media-hillary-rea

______________________________________________


Meet your guest expert, Hillary Rea

Hillary Rea is the founder of Tell Me A Story, a communication consulting and coaching business that trains ambitious leaders who want to take up more space, communicate with impact, and become more confident as they become more visible. Through her company’s signature Crafting Your Narrative: Solo Retreat, as well as ongoing Coaching partnerships, Hillary helps her clients to find their voice and then empowers them to use it — by sharing their unique stories with honesty and passion.

She is an award-winning storyteller (NYC Moth StorySLAM winner and 2019 Rad Award for Storyteller of the year), and has been telling her own stories on stage for 13 years - first as a monologist, then as the host of the long-running Tell Me A Story Live Show, and now as a keynote speaker. In addition to running her own business, Hillary is an audio documentarian. She produced and hosted three seasons of Rashomon (pronounced Ra-SHO-MAHN) - a long form narrative storytelling podcast where one family tells every side of the same story.


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and The Driven Woman Entrepreneur.


Stay in touch with Erin:

  • Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
  • Reach out her on 
]]> Imagine this: you wake up in the morning, grab your phone, and can’t seem to find any of your social media apps. They’re gone. Poof! Social media, as you know it, no longer exists.

Do you know what to do without social media? Better yet, do you know how to run a business without it?

We’ve spent the past 15 episodes talking all about how to show up on social media…but what if you don’t want to be on social media anymore? How do you move forward if your efforts on Twitter, TikTok, LinkedIn, Instagram, or Facebook, aren’t working anymore? What if your social usage is becoming a stressor or a hassle?

To close this series about social media on the Talk Copy to Me podcast, I’ve invited Hillary Rea, founder of Tell Me a Story, to join me and talk about getting off social media when you’re a business owner. Hillary originally used social media as a way to market her business, but eventually decided to get off of all the platforms she was using and not market on social media for her business.

In this episode, you’ll learn about why Hillary made her decision, how she adjusted and adapted her business to continue marketing without social media, and the many ways you market yours if you’re thinking about getting off social media yourself.

______________________________________________

EPISODE 065.

Read the show notes and view the full transcript here: https://erinollila.com/getting-off-social-media-hillary-rea

______________________________________________


Meet your guest expert, Hillary Rea

Hillary Rea is the founder of Tell Me A Story, a communication consulting and coaching business that trains ambitious leaders who want to take up more space, communicate with impact, and become more confident as they become more visible. Through her company’s signature Crafting Your Narrative: Solo Retreat, as well as ongoing Coaching partnerships, Hillary helps her clients to find their voice and then empowers them to use it — by sharing their unique stories with honesty and passion.

She is an award-winning storyteller (NYC Moth StorySLAM winner and 2019 Rad Award for Storyteller of the year), and has been telling her own stories on stage for 13 years - first as a monologist, then as the host of the long-running Tell Me A Story Live Show, and now as a keynote speaker. In addition to running her own business, Hillary is an audio documentarian. She produced and hosted three seasons of Rashomon (pronounced Ra-SHO-MAHN) - a long form narrative storytelling podcast where one family tells every side of the same story.


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and The Driven Woman Entrepreneur.


Stay in touch with Erin:

  • Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
  • Reach out her on 
]]> Erin Ollila 64757720-d51d-4a12-bd25-8997efdaa63b_hy9bavGxjd Wed, 22 Mar 2023 00:10:00 -0400 2947 full false Hot Tips for Networking on Facebook with Ashleigh Chanél Hot Tips for Networking on Facebook with Ashleigh Chanél In the final episode of the Facebook-specific series on the Talk Copy to Me podcast, marketing expert Ashleigh Chanél shares her insights on how to network on Facebook and achieve your business goals.

In this episode, Ashleigh shares her tips on how to effectively network in Facebook groups, how to optimize your Facebook business page and personal profile, and how to use Facebook to grow your business. Whether you're a small business owner or a freelancer, you'll learn valuable strategies for making the most of this powerful social media platform.

So, if you're ready to stop wasting time on Facebook and start networking like a pro, tune in to the Talk Copy to Me podcast and learn from me and Ashleigh Chanél. Grab your pen and paper, take notes, and get ready to level up your networking game on Facebook!


______________________________________________

Read the show notes and view the full transcript here: https://erinollila.com/hot-tips-for-networking-on-facebook-with-ashleigh-chanel/

______________________________________________


Meet your guest expert, Ashleigh Chanél

Ashleigh Chanel is a world travelling lover of charcuterie boards, Expert Digital Marketer, and the CEO of Make Your Mark Digital Marketing Agency. She is passionate about helping women business owners to market profitably through innovation, creativity, action, and implementing strategic digital media strategies that transform their business.

Through her over a decade journey, Ashleigh has consistently added monthly 5 and 6 figure revenue to her clients top-line — product, service, and local businesses alike. This is all done through organic and paid advertising. This positions her clients as authorities in their industries, gains the trust of their ideal audiences, and builds highly profitable business.


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.


When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.


Stay in touch with Erin:


_______________________________________________________________


]]> In the final episode of the Facebook-specific series on the Talk Copy to Me podcast, marketing expert Ashleigh Chanél shares her insights on how to network on Facebook and achieve your business goals.

In this episode, Ashleigh shares her tips on how to effectively network in Facebook groups, how to optimize your Facebook business page and personal profile, and how to use Facebook to grow your business. Whether you're a small business owner or a freelancer, you'll learn valuable strategies for making the most of this powerful social media platform.

So, if you're ready to stop wasting time on Facebook and start networking like a pro, tune in to the Talk Copy to Me podcast and learn from me and Ashleigh Chanél. Grab your pen and paper, take notes, and get ready to level up your networking game on Facebook!


______________________________________________

Read the show notes and view the full transcript here: https://erinollila.com/hot-tips-for-networking-on-facebook-with-ashleigh-chanel/

______________________________________________


Meet your guest expert, Ashleigh Chanél

Ashleigh Chanel is a world travelling lover of charcuterie boards, Expert Digital Marketer, and the CEO of Make Your Mark Digital Marketing Agency. She is passionate about helping women business owners to market profitably through innovation, creativity, action, and implementing strategic digital media strategies that transform their business.

Through her over a decade journey, Ashleigh has consistently added monthly 5 and 6 figure revenue to her clients top-line — product, service, and local businesses alike. This is all done through organic and paid advertising. This positions her clients as authorities in their industries, gains the trust of their ideal audiences, and builds highly profitable business.


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.


When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.


Stay in touch with Erin:


_______________________________________________________________


]]> Erin Ollila 5c64b695-9474-4293-abfa-10d701f0752f_hy9bavGxjd Sat, 18 Mar 2023 23:29:00 -0400 2638 2 64 full false Inclusivity and Connecting on Facebook with Meg Brunson Inclusivity and Connecting on Facebook with Meg Brunson Are you looking to create an inclusive online presence? Do you want to connect with your audience on Facebook but don't know where to start? Then you won't want to miss this episode of the Talk Copy to Me podcast.

Former Facebook employee and marketing specialist Meg Brunson joins us to discuss the importance of inclusivity and accessibility when it comes to social media and online content. From writing alt text for your images to using diverse visuals on your website, Meg shares practical tips and insights on how to create an inclusive online presence that truly connects with your audience.

Join us for this insightful conversation as we dive deep into the small, yet powerful choices we can make to ensure our content is accessible to all. Whether you're a small business owner or a marketer looking to up your game on Facebook, this episode has something for everyone. 

______________________________________________

Read the show notes and view the full transcript here: https://erinollila.com/inclusivity-and-connecting-on-facebook-with-meg-brunson/

______________________________________________


Meet guest expert, Meg Brunson

Online marketing authority and former Facebook employee Meg Brunson combines her mission to build a more accessible and inclusive world, with her expertise in the digital marketing space.

After a decade of working within the Deaf and disabled communities and years of watching her kids face racism and transphobia first-hand, Meg has seen how the way we communicate can isolate, divide and harm historically marginalized groups.

Through Just Marketing™, Meg is committed to making a difference through being and building accessible, inclusive, anti-racist, & profitable businesses.


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.


When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.


Stay in touch with Erin:

_______________________________________________________________


]]> Are you looking to create an inclusive online presence? Do you want to connect with your audience on Facebook but don't know where to start? Then you won't want to miss this episode of the Talk Copy to Me podcast.

Former Facebook employee and marketing specialist Meg Brunson joins us to discuss the importance of inclusivity and accessibility when it comes to social media and online content. From writing alt text for your images to using diverse visuals on your website, Meg shares practical tips and insights on how to create an inclusive online presence that truly connects with your audience.

Join us for this insightful conversation as we dive deep into the small, yet powerful choices we can make to ensure our content is accessible to all. Whether you're a small business owner or a marketer looking to up your game on Facebook, this episode has something for everyone. 

______________________________________________

Read the show notes and view the full transcript here: https://erinollila.com/inclusivity-and-connecting-on-facebook-with-meg-brunson/

______________________________________________


Meet guest expert, Meg Brunson

Online marketing authority and former Facebook employee Meg Brunson combines her mission to build a more accessible and inclusive world, with her expertise in the digital marketing space.

After a decade of working within the Deaf and disabled communities and years of watching her kids face racism and transphobia first-hand, Meg has seen how the way we communicate can isolate, divide and harm historically marginalized groups.

Through Just Marketing™, Meg is committed to making a difference through being and building accessible, inclusive, anti-racist, & profitable businesses.


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.


When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.


Stay in touch with Erin:

_______________________________________________________________


]]> Erin Ollila dda7265c-6812-44b5-8dd9-da19d0e8286f_hy9bavGxjd Sat, 18 Mar 2023 23:26:00 -0400 2432 2 63 full false The Benefits of Facebook Groups with Jessica Sheehy The Benefits of Facebook Groups with Jessica Sheehy Are Facebook Groups even relevant in 2023? 

The answer is...yes. There are so many benefits of Facebook Groups, including building a community around your business and networking with like-minded individuals. But how do you find the right Facebook Groups and how do you start and grow your own?

Join us on this episode of Talk Copy to Me as we sit down with Jessica Sheehy to discuss everything you need to know about Facebook Groups. From finding the right groups to avoiding information overload, you'll learn it all. Plus, we'll dive into how Facebook Groups can even benefit your bottom line. 

______________________________________________


Read the show notes and view the full transcript here: https://erinollila.com/the-benefits-of-facebook-groups-with-jessica-sheehy/

______________________________________________


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.


Stay in touch with Erin:

_______________________________________________________________



]]> Are Facebook Groups even relevant in 2023? 

The answer is...yes. There are so many benefits of Facebook Groups, including building a community around your business and networking with like-minded individuals. But how do you find the right Facebook Groups and how do you start and grow your own?

Join us on this episode of Talk Copy to Me as we sit down with Jessica Sheehy to discuss everything you need to know about Facebook Groups. From finding the right groups to avoiding information overload, you'll learn it all. Plus, we'll dive into how Facebook Groups can even benefit your bottom line. 

______________________________________________


Read the show notes and view the full transcript here: https://erinollila.com/the-benefits-of-facebook-groups-with-jessica-sheehy/

______________________________________________


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.


Stay in touch with Erin:

_______________________________________________________________



]]> Erin Ollila 434949ac-3943-4cb3-b7bb-a8fb28d2aa9b_hy9bavGxjd Wed, 15 Mar 2023 01:03:07 -0400 2697 2 62 full false The Best Way to Grow On Instagram with Jenna Warriner The Best Way to Grow On Instagram with Jenna Warriner There's nothing better than having fun during a podcast interview, and that's exactly what I experienced while talking with Jenna Warriner for the Talk Copy to Me podcast.

If you're wondering why I'm telling you this, I promise there's a reason.

I'm a big believer that fun interviews with guests lead to great episodes for my listeners. Why? Because when we're relaxed and enjoying our time together the conversation flows naturally. And when the conversation flows naturally, so much helpful information is shared.

The same goes for how you show up on social media. If you're trying to figure out the best way to grow on Instagram, it all starts with showing up on the platform in a way that you feel comfortable. When you're relaxed and approaching content creation from the mindset of having fun and being yourself...you will attain that growth you're seeking.


______________________________________________

Read the show notes and view the full transcript here: https://erinollila.com/best-way-to-grow-on-instagram-jenna-warriner/

______________________________________________


Learn more about our guest expert, Jenna Warriner

Jenna Warriner’s approach to social media is informed by a lifetime in the entertainment industry, and a background in PR. Get out there and entertain your audience. Build a community of fans around your biz. Show up authentically, and call in the CLIENTS… (and do it all in 15 minutes a day)!


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as The Driven Woman Entrepreneur, She Built This, and Photo Business Help.


Stay in touch with Erin Ollila, SEO website copywriter:

  • Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
  • Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more
  • Visit her website at https://erinollila.com 

_______________________________________________________________


]]> There's nothing better than having fun during a podcast interview, and that's exactly what I experienced while talking with Jenna Warriner for the Talk Copy to Me podcast.

If you're wondering why I'm telling you this, I promise there's a reason.

I'm a big believer that fun interviews with guests lead to great episodes for my listeners. Why? Because when we're relaxed and enjoying our time together the conversation flows naturally. And when the conversation flows naturally, so much helpful information is shared.

The same goes for how you show up on social media. If you're trying to figure out the best way to grow on Instagram, it all starts with showing up on the platform in a way that you feel comfortable. When you're relaxed and approaching content creation from the mindset of having fun and being yourself...you will attain that growth you're seeking.


______________________________________________

Read the show notes and view the full transcript here: https://erinollila.com/best-way-to-grow-on-instagram-jenna-warriner/

______________________________________________


Learn more about our guest expert, Jenna Warriner

Jenna Warriner’s approach to social media is informed by a lifetime in the entertainment industry, and a background in PR. Get out there and entertain your audience. Build a community of fans around your biz. Show up authentically, and call in the CLIENTS… (and do it all in 15 minutes a day)!


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as The Driven Woman Entrepreneur, She Built This, and Photo Business Help.


Stay in touch with Erin Ollila, SEO website copywriter:

  • Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
  • Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more
  • Visit her website at https://erinollila.com 

_______________________________________________________________


]]> Erin Ollila 3d943320-a740-4128-ac8c-298d5a58be68_hy9bavGxjd Tue, 07 Mar 2023 01:09:00 -0500 2297 2 61 full false What to Write on Instagram Posts, Reels, Stories and More with Kendra Swalls What to Write on Instagram Posts, Reels, Stories and More with Kendra Swalls "You're either a creator or a consumer."

This is what Kendra Swalls said toward the end of our conversation about Instagram, and it's really stuck with me since we first spoke. Before you even begin thinking about what to write on Instagram posts (which, yes, is the point of this episode), let's talk about that dichotomy for a moment.

The entire reason I hosted this enormous social media series on the podcast was because I wanted my audience to think about how they use social media in their business. There may be platforms where you are more of a consumer—or a voyeur even. And that's totally fine.

But if you want to use social media as a marketing asset, you need to step out of the consumer role and  into the shoes of a creator. And this episode will help you do just that.

In this episode of Talk Copy to Me, Kendra Swalls shares her social media knowledge and delivers big time. We talk all about what to write on Instagram posts, reels, and stories, and how to grow a community on the platform.

______________________________________________


Read the show notes and view the full transcript here: https://erinollila.com/what-to-write-on-instagram-posts-kendra-swalls/


______________________________________________


Meet our guest expert, Kendra Swalls

Kendra is a mom of 2, photographer and  educator. In 2012 she started her first business, Paisley Layne Photography, and everything changed. What started as a hobby alongside her teaching career quickly turned into a successful business. In 2017 she left her teaching career behind to run her photography business and start the Girl Means Business brand + podcast. Now she helps women, like you, take their business from survival-mode to success-mode using the same relationship marketing strategies that have been the foundations for her business success.

Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as The Driven Woman Entrepreneur, She Built This, and Photo Business Help.

_______________________________________________________________



]]> "You're either a creator or a consumer."

This is what Kendra Swalls said toward the end of our conversation about Instagram, and it's really stuck with me since we first spoke. Before you even begin thinking about what to write on Instagram posts (which, yes, is the point of this episode), let's talk about that dichotomy for a moment.

The entire reason I hosted this enormous social media series on the podcast was because I wanted my audience to think about how they use social media in their business. There may be platforms where you are more of a consumer—or a voyeur even. And that's totally fine.

But if you want to use social media as a marketing asset, you need to step out of the consumer role and  into the shoes of a creator. And this episode will help you do just that.

In this episode of Talk Copy to Me, Kendra Swalls shares her social media knowledge and delivers big time. We talk all about what to write on Instagram posts, reels, and stories, and how to grow a community on the platform.

______________________________________________


Read the show notes and view the full transcript here: https://erinollila.com/what-to-write-on-instagram-posts-kendra-swalls/


______________________________________________


Meet our guest expert, Kendra Swalls

Kendra is a mom of 2, photographer and  educator. In 2012 she started her first business, Paisley Layne Photography, and everything changed. What started as a hobby alongside her teaching career quickly turned into a successful business. In 2017 she left her teaching career behind to run her photography business and start the Girl Means Business brand + podcast. Now she helps women, like you, take their business from survival-mode to success-mode using the same relationship marketing strategies that have been the foundations for her business success.

Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as The Driven Woman Entrepreneur, She Built This, and Photo Business Help.

_______________________________________________________________



]]> Erin Ollila 71d2bd94-e791-45d9-a62f-30eac598abbf_hy9bavGxjd Tue, 07 Mar 2023 01:04:00 -0500 1380 2 60 full false The Secrets to Selling With Instagram with Guest Shannon McKinstrie The Secrets to Selling With Instagram with Guest Shannon McKinstrie Do you think of yourself as an influencer?

If not, you might want to think again.

Anyone who uses a social media platform publicly—especially as the face of their brand—is an influencer of a sort. For this conversation, let’s call ourselves micro-influencers.

Still feels awkward to think of yourself as a microinfluencer? Just trust me and stay with me for a moment. As a microinfluencer, what you share on social media has a great impact. It might have an impact on your business…but it also has an impact on the people who follow you.

So how can you show up in a way that feels good for you and good for your audience?

Today, Shannon McKinstrie joins us on the Talk Copy to Me podcast to talk about selling with Instagram by focusing on storytelling and connection. Yes, selling. Selling doesn’t have to be an icky, sleezy, gross, or uncomfortable thing. There are so many ways that you can show up for your audience in a way that feels like it’s aligned with your values and comfort level. And remember, when you consider the fact that you’re a microinfluencer of sorts, the idea of spreading a message, educating your followers, and providing quality content feels like a service.

And we all know that I think selling is a service…or at least can be a service if approached correctly.

So tune in now to listen to Shannon and I talk about how to show up authentically and easily so that selling with Instagram doesn’t feel so difficult.

______________________________________________


Read the show notes and view the full transcript here: https://erinollila.com/selling-with-instagram-shannon-mckinstrie/


______________________________________________


Meet our guest expert, Shannon McKinstrie

Shannon McKinstrie is a social media mentor, trainer, and speaker for business owners who want to make an impact and get big results through organic + proven social media strategies.

She’s also a wife, mom, Target junkie, oat milk latte fanatic, cheap wine connoisseur, & co-founder of The Social Squad Society.

Learn more about Shannon on her website and follow her on Instagram. If you’re feeling like you don’t know what to post about, sign up to receive 50 fresh content ideas that Shannon curated just for you!


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as The Driven Woman Entrepreneur, She Built This, and Photo Business Help.



]]> Do you think of yourself as an influencer?

If not, you might want to think again.

Anyone who uses a social media platform publicly—especially as the face of their brand—is an influencer of a sort. For this conversation, let’s call ourselves micro-influencers.

Still feels awkward to think of yourself as a microinfluencer? Just trust me and stay with me for a moment. As a microinfluencer, what you share on social media has a great impact. It might have an impact on your business…but it also has an impact on the people who follow you.

So how can you show up in a way that feels good for you and good for your audience?

Today, Shannon McKinstrie joins us on the Talk Copy to Me podcast to talk about selling with Instagram by focusing on storytelling and connection. Yes, selling. Selling doesn’t have to be an icky, sleezy, gross, or uncomfortable thing. There are so many ways that you can show up for your audience in a way that feels like it’s aligned with your values and comfort level. And remember, when you consider the fact that you’re a microinfluencer of sorts, the idea of spreading a message, educating your followers, and providing quality content feels like a service.

And we all know that I think selling is a service…or at least can be a service if approached correctly.

So tune in now to listen to Shannon and I talk about how to show up authentically and easily so that selling with Instagram doesn’t feel so difficult.

______________________________________________


Read the show notes and view the full transcript here: https://erinollila.com/selling-with-instagram-shannon-mckinstrie/


______________________________________________


Meet our guest expert, Shannon McKinstrie

Shannon McKinstrie is a social media mentor, trainer, and speaker for business owners who want to make an impact and get big results through organic + proven social media strategies.

She’s also a wife, mom, Target junkie, oat milk latte fanatic, cheap wine connoisseur, & co-founder of The Social Squad Society.

Learn more about Shannon on her website and follow her on Instagram. If you’re feeling like you don’t know what to post about, sign up to receive 50 fresh content ideas that Shannon curated just for you!


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as The Driven Woman Entrepreneur, She Built This, and Photo Business Help.



]]> Erin Ollila 5a4f6608-9cba-4c72-a3ab-1d9d115512b9_hy9bavGxjd Tue, 07 Mar 2023 01:01:00 -0500 2262 2 59 full false The Importance of Connecting on LinkedIn with Akua Nyame-Mensah The Importance of Connecting on LinkedIn with Akua Nyame-Mensah Are you guilty of mindlessly scrolling on LinkedIn, occasionally liking a post, but failing to genuinely connect with others? 

If so, it's time to shift your focus to connecting on LinkedIn if you want to grow your network in an organic and nurturing way.

Joining us on this episode of Talk Copy to Me is Akua Nyame-Mensah, who will share valuable insights and strategies on how to engage authentically on LinkedIn. From setting boundaries as a highly sensitive person to navigating the unique culture of the platform, you'll gain plenty of tips and advice from her personal approach.


______________________________________________


Read the show notes and view the full transcript here: https://erinollila.com/the-importance-of-connecting-on-linkedin-with-akua-nyame-mensah/

______________________________________________


Learn more about our guest expert, Akua Nyame-Mensah

Akua Nyame-Mensah (www.akuanm.com) is a certified executive and leadership coach (ICF), recognized facilitator, speaker, and host of the Open Door Conversations Podcast (www.akuanm.com/podcast). As a former startup executive, she launched an online platform (Lamudi Ghana) for the first African-based technology unicorn Jumia Group. Akua has had the opportunity to live and work in the U.S., Nigeria, Ghana, Kenya, and South Africa and has consulted in and visited over 30 countries worldwide. In her work, she loves combining 'traditional' coaching approaches with leadership psychology, neuroscience, emotional intelligence research, and spiritual modalities. Akua works with leaders who are juggling a million responsibilities. She helps leaders clarify where they should focus their time and energy daily through her company ANM & Company.   Outside of her coaching and speaking engagements, she is a regular mentor, coach, and judge for various entrepreneurship-focused organizations, including Google for Startups, Arlan's Academy, Founders Institute, Seedstars, African Business Heroes, FemGems, The Coaching Fellowship, and the Google #IamRemarkable initiative.


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as The Driven Woman Entrepreneur, She Built This, and Photo Business Help.

_______________________


]]> Are you guilty of mindlessly scrolling on LinkedIn, occasionally liking a post, but failing to genuinely connect with others? 

If so, it's time to shift your focus to connecting on LinkedIn if you want to grow your network in an organic and nurturing way.

Joining us on this episode of Talk Copy to Me is Akua Nyame-Mensah, who will share valuable insights and strategies on how to engage authentically on LinkedIn. From setting boundaries as a highly sensitive person to navigating the unique culture of the platform, you'll gain plenty of tips and advice from her personal approach.


______________________________________________


Read the show notes and view the full transcript here: https://erinollila.com/the-importance-of-connecting-on-linkedin-with-akua-nyame-mensah/

______________________________________________


Learn more about our guest expert, Akua Nyame-Mensah

Akua Nyame-Mensah (www.akuanm.com) is a certified executive and leadership coach (ICF), recognized facilitator, speaker, and host of the Open Door Conversations Podcast (www.akuanm.com/podcast). As a former startup executive, she launched an online platform (Lamudi Ghana) for the first African-based technology unicorn Jumia Group. Akua has had the opportunity to live and work in the U.S., Nigeria, Ghana, Kenya, and South Africa and has consulted in and visited over 30 countries worldwide. In her work, she loves combining 'traditional' coaching approaches with leadership psychology, neuroscience, emotional intelligence research, and spiritual modalities. Akua works with leaders who are juggling a million responsibilities. She helps leaders clarify where they should focus their time and energy daily through her company ANM & Company.   Outside of her coaching and speaking engagements, she is a regular mentor, coach, and judge for various entrepreneurship-focused organizations, including Google for Startups, Arlan's Academy, Founders Institute, Seedstars, African Business Heroes, FemGems, The Coaching Fellowship, and the Google #IamRemarkable initiative.


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as The Driven Woman Entrepreneur, She Built This, and Photo Business Help.

_______________________


]]> Erin Ollila 34018666-0830-4309-8606-8ec2b09575ec_hy9bavGxjd Wed, 01 Mar 2023 23:34:00 -0500 2685 2 58 full false Showing Up as a LinkedIn Thought Leader with Tania Bhattacharyya Showing Up as a LinkedIn Thought Leader with Tania Bhattacharyya In this episode of the Talk Copy to Me podcast, Tania Bhattacharyya, the founder of Lumos Marketing, joins us to talk about how professionals of all types can leverage LinkedIn to connect with their ideal audience, build relationships, and establish themselves as thought leaders in their industry.

Tania and I delve into the importance of having a clear message and purpose on LinkedIn, and how to identify your unique value proposition to stand out from the noise. We also share practical tips on creating content that resonates with your target audience, establishing authority in your field, and fostering authentic engagement with your connections.

If you're ready to take your LinkedIn game to the next level and position yourself as a thought leader in your industry, this episode is a must-listen. 


______________________________________________

Read the show notes and view the full transcript here: https://erinollila.com/showing-up-as-a-linkedin-thought-leader-with-tania-bhattacharyya/

______________________________________________


Learn more about our guest expert, Tania Bhattacharyya

Tania is the founder of Lumos Marketing, a thought leadership consultancy for social impact entrepreneurs ready to stand out as they stand up for their mission. Her superpower is helping overlooked experts gain clarity in their message, confidence in their voice, and the ability to create powerful content that changes hearts and minds.  She consults with a hybrid approach - offering personal brand messaging strategy with coaching to dismantle imposter syndrome.

She also hosts the podcast The Campfire Circle which explores the idea of replacing the ‘boardroom table’ as the ultimate space of leadership with a campfire circle: a place to share our stories, build community, and spark visionary ideas.


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as The Driven Woman Entrepreneur, She Built This, and Photo Business Help.


Stay in touch with Erin Ollila, SEO website copywriter:

  • Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
  • Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more about LinkedIn thought leadership

_______________________________________________________________


]]> In this episode of the Talk Copy to Me podcast, Tania Bhattacharyya, the founder of Lumos Marketing, joins us to talk about how professionals of all types can leverage LinkedIn to connect with their ideal audience, build relationships, and establish themselves as thought leaders in their industry.

Tania and I delve into the importance of having a clear message and purpose on LinkedIn, and how to identify your unique value proposition to stand out from the noise. We also share practical tips on creating content that resonates with your target audience, establishing authority in your field, and fostering authentic engagement with your connections.

If you're ready to take your LinkedIn game to the next level and position yourself as a thought leader in your industry, this episode is a must-listen. 


______________________________________________

Read the show notes and view the full transcript here: https://erinollila.com/showing-up-as-a-linkedin-thought-leader-with-tania-bhattacharyya/

______________________________________________


Learn more about our guest expert, Tania Bhattacharyya

Tania is the founder of Lumos Marketing, a thought leadership consultancy for social impact entrepreneurs ready to stand out as they stand up for their mission. Her superpower is helping overlooked experts gain clarity in their message, confidence in their voice, and the ability to create powerful content that changes hearts and minds.  She consults with a hybrid approach - offering personal brand messaging strategy with coaching to dismantle imposter syndrome.

She also hosts the podcast The Campfire Circle which explores the idea of replacing the ‘boardroom table’ as the ultimate space of leadership with a campfire circle: a place to share our stories, build community, and spark visionary ideas.


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as The Driven Woman Entrepreneur, She Built This, and Photo Business Help.


Stay in touch with Erin Ollila, SEO website copywriter:

  • Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
  • Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more about LinkedIn thought leadership

_______________________________________________________________


]]> Erin Ollila cdfe0b01-5131-4f39-875b-75c3e91ef586_hy9bavGxjd Wed, 01 Mar 2023 23:14:00 -0500 2598 2 57 full false How to Use LinkedIn for Your Business with Louise Brogan How to Use LinkedIn for Your Business with Louise Brogan As a business owner, you may be hesitant to use LinkedIn as a tool for growing your network and promoting your brand, but with the right approach, it can be an incredibly effective way to connect with like-minded professionals and drive success for your business.

In this episode, we're joined by LinkedIn expert Louise Brogan, who shares her insights on how to use LinkedIn in a way that feels authentic and comfortable to you. Whether you're looking to expand your network, generate leads, or simply increase your visibility on the platform, Louise provides actionable tips and strategies for achieving your goals.

From crafting the perfect LinkedIn profile to building meaningful relationships with potential clients, Louise covers it all in this engaging conversation.

Whether you're new to LinkedIn or a seasoned user, there's something for everyone in this episode.

______________________________________________

Read the show notes and view the full transcript here: https://erinollila.com/how-to-use-linkedin-for-your-business-louise-brogan/

______________________________________________


Learn more about our guest expert, Louise Brogan

Louise Brogan runs a LinkedIn marketing agency working with entrepreneurs, SME’s and professionals who want to raise their profile through LinkedIn in a genuine and valuable way.

Louise is an international speaker, writer and hosts the LinkedIn with Louise Podcast and YouTube channel.  She lives at home with her husband, three children, and an energetic spaniel called Bruce.

In 2019, Louise was invited to attend No 10 Downing Street to represent small business and annually attends the House of Lords as one of 12 UK Local Heroes for Business.   In 2021 and 2022, Louise was named a Small Business Britain Champion.


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as The Driven Woman Entrepreneur, She Built This, and Photo Business Help.


Stay in touch with Erin Ollila, SEO website copywriter:

__________________


]]> As a business owner, you may be hesitant to use LinkedIn as a tool for growing your network and promoting your brand, but with the right approach, it can be an incredibly effective way to connect with like-minded professionals and drive success for your business.

In this episode, we're joined by LinkedIn expert Louise Brogan, who shares her insights on how to use LinkedIn in a way that feels authentic and comfortable to you. Whether you're looking to expand your network, generate leads, or simply increase your visibility on the platform, Louise provides actionable tips and strategies for achieving your goals.

From crafting the perfect LinkedIn profile to building meaningful relationships with potential clients, Louise covers it all in this engaging conversation.

Whether you're new to LinkedIn or a seasoned user, there's something for everyone in this episode.

______________________________________________

Read the show notes and view the full transcript here: https://erinollila.com/how-to-use-linkedin-for-your-business-louise-brogan/

______________________________________________


Learn more about our guest expert, Louise Brogan

Louise Brogan runs a LinkedIn marketing agency working with entrepreneurs, SME’s and professionals who want to raise their profile through LinkedIn in a genuine and valuable way.

Louise is an international speaker, writer and hosts the LinkedIn with Louise Podcast and YouTube channel.  She lives at home with her husband, three children, and an energetic spaniel called Bruce.

In 2019, Louise was invited to attend No 10 Downing Street to represent small business and annually attends the House of Lords as one of 12 UK Local Heroes for Business.   In 2021 and 2022, Louise was named a Small Business Britain Champion.


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as The Driven Woman Entrepreneur, She Built This, and Photo Business Help.


Stay in touch with Erin Ollila, SEO website copywriter:

__________________


]]> Erin Ollila 2a1c8fbb-6b52-4d65-b6f7-66a0717d1994_hy9bavGxjd Wed, 01 Mar 2023 23:07:00 -0500 2055 2 56 full false How to Become a Content Creator on TikTok with Racheal Cook How to Become a Content Creator on TikTok with Racheal Cook I'm so excited to have Racheal Cook, business growth strategist and founder of the CEO collective, as a guest expert to talk all things TikTok. Why? Well, she isn't a TikTok strategist. She doesn't offer any social media services in her business, and even better—she hasn't even been using it for a full year in her business.

Her value in this series is that she is a small business owner—just like you and me—who decided to experiment with TikTok in her marketing. And the results were incredible.

When Racheal noticed that TikTok was beginning to gain more popular attention and other demographics besides young GenZers were using it, she knew she needed to ride the wave and utilize TikTok as part of her marketing efforts. But part of Racheal's experiment on the platform was learning how to become a content creator on TikTok in a way that aligned with her values, goals, and felt good for her business. Just as you'll need to figure out what works best for you.

I won't give away all her secrets in this introduction, but let's just say that Rachel approaches TikTok differently than many people. She doesn't perform. In fact, her current approach to creating content on TikTok revolves around batched and prerecorded videos.

So, if you're curious about how to become a content creator on TikTok, her approach is one option that may work for you, too.

______________________________________


Read the show notes and view the full transcript here: https://erinollila.com/how-to-become-a-content-creator-on-tiktok


______________________________________


Learn about our guest expert, Racheal Cook

As an award-winning business strategist, host of the Promote Yourself to CEO podcast, and founder of The CEO Collective, Racheal Cook is on a mission to end entrepreneurial poverty of time, energy, and money for women business owners.

Leveraging her 90 Day CEO Operating System, Racheal helps women entrepreneurs design rinse and repeat systems, develop business assets, and level up their leadership to sustainable scale their businesses without burnout. Racheal is a sought after speaker on entrepreneurship, marketing, and productivity featured by the US Chamber of Commerce, Forbes, Inc, Fast Company, Business Insider, Female Entrepreneur Association, and Business Insider.

Racheal lives in Richmond, VA with her husband Jameson, three pre-teens, and 3 furbabies - so you'll often find her with a fantasy fiction in one hand and a glass of prosecco in another relaxing on her favorite spot the back porch.

Find out more about Racheal and The CEO Collective via her website, and then connect with her on TikTok and Instagram.


]]> I'm so excited to have Racheal Cook, business growth strategist and founder of the CEO collective, as a guest expert to talk all things TikTok. Why? Well, she isn't a TikTok strategist. She doesn't offer any social media services in her business, and even better—she hasn't even been using it for a full year in her business.

Her value in this series is that she is a small business owner—just like you and me—who decided to experiment with TikTok in her marketing. And the results were incredible.

When Racheal noticed that TikTok was beginning to gain more popular attention and other demographics besides young GenZers were using it, she knew she needed to ride the wave and utilize TikTok as part of her marketing efforts. But part of Racheal's experiment on the platform was learning how to become a content creator on TikTok in a way that aligned with her values, goals, and felt good for her business. Just as you'll need to figure out what works best for you.

I won't give away all her secrets in this introduction, but let's just say that Rachel approaches TikTok differently than many people. She doesn't perform. In fact, her current approach to creating content on TikTok revolves around batched and prerecorded videos.

So, if you're curious about how to become a content creator on TikTok, her approach is one option that may work for you, too.

______________________________________


Read the show notes and view the full transcript here: https://erinollila.com/how-to-become-a-content-creator-on-tiktok


______________________________________


Learn about our guest expert, Racheal Cook

As an award-winning business strategist, host of the Promote Yourself to CEO podcast, and founder of The CEO Collective, Racheal Cook is on a mission to end entrepreneurial poverty of time, energy, and money for women business owners.

Leveraging her 90 Day CEO Operating System, Racheal helps women entrepreneurs design rinse and repeat systems, develop business assets, and level up their leadership to sustainable scale their businesses without burnout. Racheal is a sought after speaker on entrepreneurship, marketing, and productivity featured by the US Chamber of Commerce, Forbes, Inc, Fast Company, Business Insider, Female Entrepreneur Association, and Business Insider.

Racheal lives in Richmond, VA with her husband Jameson, three pre-teens, and 3 furbabies - so you'll often find her with a fantasy fiction in one hand and a glass of prosecco in another relaxing on her favorite spot the back porch.

Find out more about Racheal and The CEO Collective via her website, and then connect with her on TikTok and Instagram.


]]> Erin Ollila f4265d2a-4e2c-46ca-8dd3-fbf04d9b45bc_hy9bavGxjd Tue, 21 Feb 2023 00:20:00 -0500 2252 2 55 full false How to Create Tiktok Content with TikTok Coach Samantha Vlasceanu How to Create Tiktok Content with TikTok Coach Samantha Vlasceanu Looking to efficiently use TikTok for your business? With countless social media platforms vying for your attention, it can be challenging to create effective video content that doesn't consume all of your time. In this episode of Talk Copy to Me, our guest expert, Samantha Vlasceanu (aka the TikTok coach), shares tips for creating TikTok content quickly and easily, so you can get back to doing what it is that you actually love.


Even if you're an introvert, camera-shy, or worried about talking on screen, you can still utilize TikTok. Samantha provides reassurance that there are plenty of options for all personality types on this popular platform. She also highlights the importance of taking imperfect action rather than no action at all, so you can start building your TikTok presence and connecting with your ideal clients. Sound good? Tune in to learn how to create TikTok content that resonates with your audience!


______________________________________

Read the complete and detailed show notes here: https://erinollila.com/how-create-tiktok-content-tiktok-coach/

______________________________________


Learn about our guest expert: the TikTok Coach, Samantha Vlasceanu

Samantha Vlasceaunu, The TikTok Coach, is on a mission to convince businesses and brands that TikTok is not just for our teenagers (and no dancing required)!

When COVID-19 hit, her other travelling business had to shut down and she had to pivot – FAST. That’s when she realized that she’d been organically reaching her audience on TikTok all along and realized the power TIkTok could have for businesses if they gave them a chance. Fast forward to today, Sam works with marketing agencies, coaches, lawyers, corporate Brands – you name it! Sam ensures all her clients are using the app with intention as a sales funnel in finding their target audience and coaching the strategies of converting their followers into ACTUAL paying clients.


]]> Looking to efficiently use TikTok for your business? With countless social media platforms vying for your attention, it can be challenging to create effective video content that doesn't consume all of your time. In this episode of Talk Copy to Me, our guest expert, Samantha Vlasceanu (aka the TikTok coach), shares tips for creating TikTok content quickly and easily, so you can get back to doing what it is that you actually love.


Even if you're an introvert, camera-shy, or worried about talking on screen, you can still utilize TikTok. Samantha provides reassurance that there are plenty of options for all personality types on this popular platform. She also highlights the importance of taking imperfect action rather than no action at all, so you can start building your TikTok presence and connecting with your ideal clients. Sound good? Tune in to learn how to create TikTok content that resonates with your audience!


______________________________________

Read the complete and detailed show notes here: https://erinollila.com/how-create-tiktok-content-tiktok-coach/

______________________________________


Learn about our guest expert: the TikTok Coach, Samantha Vlasceanu

Samantha Vlasceaunu, The TikTok Coach, is on a mission to convince businesses and brands that TikTok is not just for our teenagers (and no dancing required)!

When COVID-19 hit, her other travelling business had to shut down and she had to pivot – FAST. That’s when she realized that she’d been organically reaching her audience on TikTok all along and realized the power TIkTok could have for businesses if they gave them a chance. Fast forward to today, Sam works with marketing agencies, coaches, lawyers, corporate Brands – you name it! Sam ensures all her clients are using the app with intention as a sales funnel in finding their target audience and coaching the strategies of converting their followers into ACTUAL paying clients.


]]> Erin Ollila f9364e75-e127-4fbe-a562-3863976fe22d_hy9bavGxjd Tue, 21 Feb 2023 00:15:00 -0500 2091 2 54 full false TikTok Confidence with TikTok Teacher Helen Polise TikTok Confidence with TikTok Teacher Helen Polise Are you ready to show up on TikTok to make your business more visible? 


Join me and my special guest Helen Polise, also known as the TikTok Teacher, to discuss how to build your confidence and approach video content ideation. We'll discuss why starting a TikTok channel in 2023 is a smart business decision (if you plan on using social media for your business!) and how to avoid getting left behind in a market where 70% of businesses are shifting their priorities to video marketing, according to Wyzowl. We'll also explore the importance of facing your fears and emerging as a leader in the video marketing space, as well as the unique opportunities that come with taking the leap and embracing video. 


___________________________________

Read the complete show notes here: https://erinollila.com/tiktok-confidence-boost-tiktok-teacher-helen-polise/ 

___________________________________


Learn about our guest expert: the TikTok Teacher, Helen Polise

Helen Polise, owner of Muthership Productions, is a TV commercial director, video content creator and social media guru @themuthership on TikTok and Instagram. Helen recently founded Socialize, a platform designed to empower people of all skill levels to learn how to create content while connecting with a community of people who have a passion for learning how to create content.

As a professional director and interviewer specializing in real, authentic content, and with more than 30 years of production experience, Helen definitely knows her way around a camera. Her storytelling style has elevated global brands like Sensodyne, Blistex, Conair, Odor Eaters, the NFL Alumni just to name a few.

On social media, she is branded as the TikTok Teacher (@themuthership) with 590K+ followers and over 100 million views on her clear, easy-to-follow tutorials. Helen demystifies the whole process and teaches people step-by-step how to start creating their own TikTok videos. She has a TikTok course geared toward beginners and is continuing to build Socialize to welcome creators of all skill levels who want to learn the basics or up their social media game.


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

_______________________________________________________________


Curious how I set 

]]> Are you ready to show up on TikTok to make your business more visible? 


Join me and my special guest Helen Polise, also known as the TikTok Teacher, to discuss how to build your confidence and approach video content ideation. We'll discuss why starting a TikTok channel in 2023 is a smart business decision (if you plan on using social media for your business!) and how to avoid getting left behind in a market where 70% of businesses are shifting their priorities to video marketing, according to Wyzowl. We'll also explore the importance of facing your fears and emerging as a leader in the video marketing space, as well as the unique opportunities that come with taking the leap and embracing video. 


___________________________________

Read the complete show notes here: https://erinollila.com/tiktok-confidence-boost-tiktok-teacher-helen-polise/ 

___________________________________


Learn about our guest expert: the TikTok Teacher, Helen Polise

Helen Polise, owner of Muthership Productions, is a TV commercial director, video content creator and social media guru @themuthership on TikTok and Instagram. Helen recently founded Socialize, a platform designed to empower people of all skill levels to learn how to create content while connecting with a community of people who have a passion for learning how to create content.

As a professional director and interviewer specializing in real, authentic content, and with more than 30 years of production experience, Helen definitely knows her way around a camera. Her storytelling style has elevated global brands like Sensodyne, Blistex, Conair, Odor Eaters, the NFL Alumni just to name a few.

On social media, she is branded as the TikTok Teacher (@themuthership) with 590K+ followers and over 100 million views on her clear, easy-to-follow tutorials. Helen demystifies the whole process and teaches people step-by-step how to start creating their own TikTok videos. She has a TikTok course geared toward beginners and is continuing to build Socialize to welcome creators of all skill levels who want to learn the basics or up their social media game.


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

_______________________________________________________________


Curious how I set 

]]> Erin Ollila 93ec658f-be9e-4b40-bd65-fa31c4404418_hy9bavGxjd Tue, 21 Feb 2023 00:09:00 -0500 2246 2 53 full false How to Twitter Chat and Join Twitter Communities with Michelle Garrett How to Twitter Chat and Join Twitter Communities with Michelle Garrett With all the changes happening over at Twitter in the past year, it can be difficult to know whether or not it’s the right social media platform to use for your business. I’ll start by sharing that I do have a sincere love for Twitter, though I’m worried about its future. I joined in September of 2008; so my relationship with the platform has been consistent for almost 15 years.


It’s the place where I do the most direct connecting with my network, instead of simply scrolling and consuming content. Heck, if you want to be active on Twitter, you really need to learn how to Twitter chat in a way that builds connection, because spamming the platform with your sales and services will get you absolutely nowhere.

Do I have a clue of what’s in store for Twitter in 2023 (and beyond)? Absolutely not.


Will I stay on Twitter as all these changes keep taking place? I honestly don’t know. It’s going to really depend on whether or not the changes made still align with my personal and professional values. But I do hope that the spirit of what Twitter has been in the past 17 years continues somehow, and I think it can be an incredible business tool if used correctly, at least the Twitter that exists as of the time these show notes are published.


In this episode of the Talk Copy to Me podcast, writer and PR expert Michelle Garrett joins us to talk all about how she’s built her community on Twitter with the help of Chats, Spaces, and Twitter Communities. You’ll learn how to grow your network and why it’s so important to show up as a human first and a business second, regardless of what social media platform you use.


______________________________________________


Read the show notes and view the full transcript here: https://erinollila.com/how-to-twitter-chat-and-join-twitter-communities-with-michelle-garrett/

______________________________________________


Meet our guest expert, Michelle Garrett 

Michelle Garrett is a PR consultant, writer, and speaker who helps B2B businesses create content, earn media coverage for their brands, and position themselves as thought leaders in their industry. She’s the founder and host of #FreelanceChat on Twitter, a co-host of #PRLunchHour on Twitter Spaces, and a frequent speaker on public relations. Michelle was named among the top ten most influential PR professionals.


Learn more about her on her website or connect with her on Twitter and LinkedIn


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.


When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help

]]> With all the changes happening over at Twitter in the past year, it can be difficult to know whether or not it’s the right social media platform to use for your business. I’ll start by sharing that I do have a sincere love for Twitter, though I’m worried about its future. I joined in September of 2008; so my relationship with the platform has been consistent for almost 15 years.


It’s the place where I do the most direct connecting with my network, instead of simply scrolling and consuming content. Heck, if you want to be active on Twitter, you really need to learn how to Twitter chat in a way that builds connection, because spamming the platform with your sales and services will get you absolutely nowhere.

Do I have a clue of what’s in store for Twitter in 2023 (and beyond)? Absolutely not.


Will I stay on Twitter as all these changes keep taking place? I honestly don’t know. It’s going to really depend on whether or not the changes made still align with my personal and professional values. But I do hope that the spirit of what Twitter has been in the past 17 years continues somehow, and I think it can be an incredible business tool if used correctly, at least the Twitter that exists as of the time these show notes are published.


In this episode of the Talk Copy to Me podcast, writer and PR expert Michelle Garrett joins us to talk all about how she’s built her community on Twitter with the help of Chats, Spaces, and Twitter Communities. You’ll learn how to grow your network and why it’s so important to show up as a human first and a business second, regardless of what social media platform you use.


______________________________________________


Read the show notes and view the full transcript here: https://erinollila.com/how-to-twitter-chat-and-join-twitter-communities-with-michelle-garrett/

______________________________________________


Meet our guest expert, Michelle Garrett 

Michelle Garrett is a PR consultant, writer, and speaker who helps B2B businesses create content, earn media coverage for their brands, and position themselves as thought leaders in their industry. She’s the founder and host of #FreelanceChat on Twitter, a co-host of #PRLunchHour on Twitter Spaces, and a frequent speaker on public relations. Michelle was named among the top ten most influential PR professionals.


Learn more about her on her website or connect with her on Twitter and LinkedIn


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.


When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help

]]> Erin Ollila c6b97eb2-4bcd-4d06-bff4-f92ae0b55477_hy9bavGxjd Wed, 15 Feb 2023 01:05:00 -0500 2056 2 52 full false How to Increase Twitter Engagement with Anita Kirkbride How to Increase Twitter Engagement with Anita Kirkbride Are you on Twitter for your business? If so, right now you might be worried about how to increase Twitter engagement, especially since so many people have fled the platform with recent ownership changes and behind-the-scenes chaos.


But, If you focus on conversations, getting to know the people you follow, and connecting with those that reach out to you, everything else will fall into place. See, we've all been conditioned to approach our social media usage from a strategic standpoint. And, you know that I love strategy, so I'm not suggesting that it's unimportant...but I do wish that we'd pump the breaks a bit and get to the heart of what social media can help us do...


...and that is to be more social.


This episode of the Talk Copy to Me podcast with social media expert Anita Kirkbride won't disappoint. We'll talk about how success on the platform comes from connecting with other users. We'll also cover the ways you can adjust what you want to see in your feed and make sure your content shows up in the feeds of your followers.


But really — we both just want you to stop worrying about conversions and start focusing on connecting.


Read the show notes for the episode and see the complete transcript here: https://erinollila.com/how-to-increase-twitter-engagement-with-anita-kirkbride/

__________________________________________


Learn more about our guest expert, Anita Kirkbride

Anita Kirkbride UNDERcomplicates social media for knowledge experts and thought leaders as a consultant, speaker, and CEO of Twirp Communications Inc.


She combines her degree in public relations with practical experience creating internet content (since the 90s!) to teach other small businesses how to tap into the power of social media. She started her business in 2011 to help organizations share their message with the world at large, and realized so many companies have the capability to do this for themselves, but what they don’t have is the experience, education, and strategic mindset to build momentum.


Today Anita guides her clients to stress-free social media and content plans they can feel great about managing in-house. She is the Founder of Social Media Day Halifax and the #BeFlawsome podcast. Check out her website or find her on Twitter.


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.


When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.


Stay in touch with Erin:

  • Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
  • Reach out her on Instagram, 
]]> Are you on Twitter for your business? If so, right now you might be worried about how to increase Twitter engagement, especially since so many people have fled the platform with recent ownership changes and behind-the-scenes chaos.


But, If you focus on conversations, getting to know the people you follow, and connecting with those that reach out to you, everything else will fall into place. See, we've all been conditioned to approach our social media usage from a strategic standpoint. And, you know that I love strategy, so I'm not suggesting that it's unimportant...but I do wish that we'd pump the breaks a bit and get to the heart of what social media can help us do...


...and that is to be more social.


This episode of the Talk Copy to Me podcast with social media expert Anita Kirkbride won't disappoint. We'll talk about how success on the platform comes from connecting with other users. We'll also cover the ways you can adjust what you want to see in your feed and make sure your content shows up in the feeds of your followers.


But really — we both just want you to stop worrying about conversions and start focusing on connecting.


Read the show notes for the episode and see the complete transcript here: https://erinollila.com/how-to-increase-twitter-engagement-with-anita-kirkbride/

__________________________________________


Learn more about our guest expert, Anita Kirkbride

Anita Kirkbride UNDERcomplicates social media for knowledge experts and thought leaders as a consultant, speaker, and CEO of Twirp Communications Inc.


She combines her degree in public relations with practical experience creating internet content (since the 90s!) to teach other small businesses how to tap into the power of social media. She started her business in 2011 to help organizations share their message with the world at large, and realized so many companies have the capability to do this for themselves, but what they don’t have is the experience, education, and strategic mindset to build momentum.


Today Anita guides her clients to stress-free social media and content plans they can feel great about managing in-house. She is the Founder of Social Media Day Halifax and the #BeFlawsome podcast. Check out her website or find her on Twitter.


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.


When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.


Stay in touch with Erin:

  • Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
  • Reach out her on Instagram, 
]]> Erin Ollila 158acedf-26f0-4907-9e32-159fb0da44aa_hy9bavGxjd Wed, 15 Feb 2023 01:03:00 -0500 2087 2 51 full false Must Know Business Social Media Best Practices and Predictions with Andréa Jones Must Know Business Social Media Best Practices and Predictions with Andréa Jones Social media: you either love it or you hate it.

Actually, I think we both know that it’s not really that simple. If you’re a business owner, there’s a good chance you rely on social media as a major part of your marketing (or customer service) efforts. You try to keep up with all the business social media best practices, post consistently, communicate with your followers, and more…and you see mixed results.

Sometimes it’s great; other times it’s a great amount of work that makes you question whether or not your effort is even worth it.

We’re starting a new and big series on the Talk Copy to Me podcast, and it’s all about social media. I’m thrilled that this episode about business social media best practices with guest expert Andréa Jones is the one that kicks the whole series off. This episode won’t disappoint — today, you’ll learn about how to be consistent, show up authentically, and create strategies that work for your own business.

Don’t forget to tune in over the next few weeks to hear other experts speak about each of the main social media platforms: Twitter, TikTok, LinkedIn, Facebook, and Instagram.

______________________________________________

Read the show notes and view the full transcript here: https://erinollila.com/business-social-media-best-practices-andrea-jones/

______________________________________________


Meet our guest expert, Andréa Jones

Andréa Jones is the social media strategist for passion-led coaches and experts who want to make a difference in the world with their message.

She’s guided her clients and students from stuck to strategic, passion-led powerhouses and visionary thought leaders with her simple approach to social media: “take one little step each day. Build social media savvy overtime.”

Digital business owners around the world flock to her award-winning agency; as well as her online programs – Thrive Mentorship Program & Savvy Social School; and top-100-rated marketing podcast by the same name, Savvy Social Podcast — so they can discover how to make their impact on the world with social media (without the overwhelm). And spread their positivity across social platforms.

When she’s not teaching the power and positivity of social media, you can find Andréa at home with her growing family (she welcomed her first child to the world in April of 2022) in picturesque Niagara Falls, Canada.


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.

Stay in touch with Erin

  • Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your SEO, copywriting, and other marketing projects
  • Reach out her on 
]]> Social media: you either love it or you hate it.

Actually, I think we both know that it’s not really that simple. If you’re a business owner, there’s a good chance you rely on social media as a major part of your marketing (or customer service) efforts. You try to keep up with all the business social media best practices, post consistently, communicate with your followers, and more…and you see mixed results.

Sometimes it’s great; other times it’s a great amount of work that makes you question whether or not your effort is even worth it.

We’re starting a new and big series on the Talk Copy to Me podcast, and it’s all about social media. I’m thrilled that this episode about business social media best practices with guest expert Andréa Jones is the one that kicks the whole series off. This episode won’t disappoint — today, you’ll learn about how to be consistent, show up authentically, and create strategies that work for your own business.

Don’t forget to tune in over the next few weeks to hear other experts speak about each of the main social media platforms: Twitter, TikTok, LinkedIn, Facebook, and Instagram.

______________________________________________

Read the show notes and view the full transcript here: https://erinollila.com/business-social-media-best-practices-andrea-jones/

______________________________________________


Meet our guest expert, Andréa Jones

Andréa Jones is the social media strategist for passion-led coaches and experts who want to make a difference in the world with their message.

She’s guided her clients and students from stuck to strategic, passion-led powerhouses and visionary thought leaders with her simple approach to social media: “take one little step each day. Build social media savvy overtime.”

Digital business owners around the world flock to her award-winning agency; as well as her online programs – Thrive Mentorship Program & Savvy Social School; and top-100-rated marketing podcast by the same name, Savvy Social Podcast — so they can discover how to make their impact on the world with social media (without the overwhelm). And spread their positivity across social platforms.

When she’s not teaching the power and positivity of social media, you can find Andréa at home with her growing family (she welcomed her first child to the world in April of 2022) in picturesque Niagara Falls, Canada.


Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.

Stay in touch with Erin

  • Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your SEO, copywriting, and other marketing projects
  • Reach out her on 
]]> Erin Ollila 67805e6e-3a7f-4774-8518-d6fc2617367e_hy9bavGxjd Tue, 07 Feb 2023 00:45:00 -0500 2599 full false How to Dress for a Photoshoot for your Business with Melanie Lippman How to Dress for a Photoshoot for your Business with Melanie Lippman As much as I wish this weren’t the case, I wasn’t born a fashionista. Sure, I can throw together an outfit worthy of running errands and choose my favorite out of a lineup of gala dresses, but being effortless stylish…well, I can’t quite claim it.


Which is why, when it came time to get new brand photos taken, I had no clue how to a dress for a photoshoot. I knew I wanted to seem approachable in the images, but how does approachable translate into clothing?


I was lucky that I was able to lean on my best friend for support, but it also made me keenly aware that I needed to learn what styles, cuts, colors, or patterns even looked good on me.


Is my story anything like yours?


Brand photos are extremely important marketing assets. If you don’t have professional images for your website, go out and get them now. And if you do, you definitely want to consider refreshing them from time to time.


But what do you wear? You know the way you look in these images will tell a story of sorts. And you want that story to be one that your ideal clients connect with.

This is exactly why I asked image consultant and stylist Melanie Lippman to join me on the Talk Copy to Me podcast. In this episode, we’ll cover all the ways you can feel confident in your clothing during a brand photoshoot, speaking on a stage, or any other professional event.


______________________________________________


Read the show notes and view the full transcript here: https://erinollila.com/how-to-dress-for-a-photoshoot-with-melanie-lippman/


______________________________________________


Meet our guest expert, Melanie Lippman

Melanie Lippman is an Image Consultant and Personal Branding expert who helps ambitious, high-powered women in male dominated fields learn to use style to communicate confidence, build connections, and achieve next-level visibility. Combining her Image and Color Consulting degrees from Fashion Institute of Technology with her past experience working with brands like Marie Claire, Saks Fifth Avenue, and Neiman Marcus, Melanie helps women worldwide define their personal brand, making them instantly recognizable, memorable and viewed as a leader.


When she is not coaching, you can find Melanie practicing yoga with her husband, playing in the Miami waves with her 8 year-old son, or listening to a personal development audio book.



]]> As much as I wish this weren’t the case, I wasn’t born a fashionista. Sure, I can throw together an outfit worthy of running errands and choose my favorite out of a lineup of gala dresses, but being effortless stylish…well, I can’t quite claim it.


Which is why, when it came time to get new brand photos taken, I had no clue how to a dress for a photoshoot. I knew I wanted to seem approachable in the images, but how does approachable translate into clothing?


I was lucky that I was able to lean on my best friend for support, but it also made me keenly aware that I needed to learn what styles, cuts, colors, or patterns even looked good on me.


Is my story anything like yours?


Brand photos are extremely important marketing assets. If you don’t have professional images for your website, go out and get them now. And if you do, you definitely want to consider refreshing them from time to time.


But what do you wear? You know the way you look in these images will tell a story of sorts. And you want that story to be one that your ideal clients connect with.

This is exactly why I asked image consultant and stylist Melanie Lippman to join me on the Talk Copy to Me podcast. In this episode, we’ll cover all the ways you can feel confident in your clothing during a brand photoshoot, speaking on a stage, or any other professional event.


______________________________________________


Read the show notes and view the full transcript here: https://erinollila.com/how-to-dress-for-a-photoshoot-with-melanie-lippman/


______________________________________________


Meet our guest expert, Melanie Lippman

Melanie Lippman is an Image Consultant and Personal Branding expert who helps ambitious, high-powered women in male dominated fields learn to use style to communicate confidence, build connections, and achieve next-level visibility. Combining her Image and Color Consulting degrees from Fashion Institute of Technology with her past experience working with brands like Marie Claire, Saks Fifth Avenue, and Neiman Marcus, Melanie helps women worldwide define their personal brand, making them instantly recognizable, memorable and viewed as a leader.


When she is not coaching, you can find Melanie practicing yoga with her husband, playing in the Miami waves with her 8 year-old son, or listening to a personal development audio book.



]]> Erin Ollila 5e3010b7-03b8-4683-b8e7-bf4329f1e36b_hy9bavGxjd Wed, 01 Feb 2023 17:01:28 -0500 2506 2 49 full false Understanding Mindset in Messaging & Marketing with Linda Perry Understanding Mindset in Messaging & Marketing with Linda Perry It’s not enough to just have a great product or service offer, as much as you may wish that were the case. For your marketing efforts to be both strategic and successful, it’s important to understand the mindsets of both your leads and yourself.

Let’s play a game of pretend for a moment. You just got a new job (congratulations!). You’re responsible for selling winter jackets to the residents of Aruba or ice to individuals in Alaska. Which would you choose?

If neither sounds good to you, that’s because those two groups don’t have a need for what you’re trying to sell. And no need means a difficult, if not impossible, sale. A good marketing strategy can’t rely on basic ideal client avatar research, such as demographics, economics, or geographic locations. Learning about your audience’s mindset is vital to crafting messaging that speaks to the heart of your lead’s needs. What do you know about their psychographics, stage of life, or personal values? Have you done any voice of customer research…and if so, how old is that research now?

But understanding mindsets isn’t just about your leads, it’s also about understanding your own mindset as an individual and as a representative of your business. Think about how you feel about sales and marketing. Do you get anxiety about putting offers out there or seeking out visibility opportunities? How do you feel if a hot lead chooses not to buy or ghosts you when you thought the deal was all but complete? Are you confident with your marketing assets, such as your website, emails, and lead magnets?

By understanding your own mindset, you can be more strategic in your marketing efforts and create messaging that truly resonates with your target audience. And by understanding your leads, you can serve them better.

In this episode of the Talk Copy to Me podcast, coach Linda Perry and I cover all things mindset and more. 


______________________________________________

Read the show notes and view the full transcript here: https://erinollila.com/understanding-mindsets-in-messaging-marketing-with-linda-perry/

______________________________________________


Learn more about our guest expert, Linda Perry

Linda Perry is a success strategist who combines mindset tools with strategic implementation to help small business owners crack the code to greater success. After working with hundreds of business owners, Linda believes that the key to uncovering freedom, making more money and buying back your time begins with a Mindset First approach and shows clients how to ditch their head trash to get ahead.

Linda is also a recovering attorney & copywriter and uses her skills of persuasion to show business owners how to make the impact they desire. Linda works with clients through her private coaching, group courses and workshops. She is also the lead business instructor at Levin Life Coach Academy where she teaches new coaches how to build a thriving coaching practice.

]]> It’s not enough to just have a great product or service offer, as much as you may wish that were the case. For your marketing efforts to be both strategic and successful, it’s important to understand the mindsets of both your leads and yourself.

Let’s play a game of pretend for a moment. You just got a new job (congratulations!). You’re responsible for selling winter jackets to the residents of Aruba or ice to individuals in Alaska. Which would you choose?

If neither sounds good to you, that’s because those two groups don’t have a need for what you’re trying to sell. And no need means a difficult, if not impossible, sale. A good marketing strategy can’t rely on basic ideal client avatar research, such as demographics, economics, or geographic locations. Learning about your audience’s mindset is vital to crafting messaging that speaks to the heart of your lead’s needs. What do you know about their psychographics, stage of life, or personal values? Have you done any voice of customer research…and if so, how old is that research now?

But understanding mindsets isn’t just about your leads, it’s also about understanding your own mindset as an individual and as a representative of your business. Think about how you feel about sales and marketing. Do you get anxiety about putting offers out there or seeking out visibility opportunities? How do you feel if a hot lead chooses not to buy or ghosts you when you thought the deal was all but complete? Are you confident with your marketing assets, such as your website, emails, and lead magnets?

By understanding your own mindset, you can be more strategic in your marketing efforts and create messaging that truly resonates with your target audience. And by understanding your leads, you can serve them better.

In this episode of the Talk Copy to Me podcast, coach Linda Perry and I cover all things mindset and more. 


______________________________________________

Read the show notes and view the full transcript here: https://erinollila.com/understanding-mindsets-in-messaging-marketing-with-linda-perry/

______________________________________________


Learn more about our guest expert, Linda Perry

Linda Perry is a success strategist who combines mindset tools with strategic implementation to help small business owners crack the code to greater success. After working with hundreds of business owners, Linda believes that the key to uncovering freedom, making more money and buying back your time begins with a Mindset First approach and shows clients how to ditch their head trash to get ahead.

Linda is also a recovering attorney & copywriter and uses her skills of persuasion to show business owners how to make the impact they desire. Linda works with clients through her private coaching, group courses and workshops. She is also the lead business instructor at Levin Life Coach Academy where she teaches new coaches how to build a thriving coaching practice.

]]> Erin Ollila 061eb3d8-e1d9-446b-80fa-bba8fcf70da8_hy9bavGxjd Wed, 25 Jan 2023 16:50:08 -0500 2421 1 48 full false Celebrating One Year of the Talk Copy to Me Podcast Celebrating One Year of the Talk Copy to Me Podcast Can you believe it's been a whole year since the Talk Copy to Me podcast launched? I certainly can't, but it's true.

As of today, we've produced 48 episodes (well, 47 episodes and one trailer) in that time — 16 of those were solo episodes and 31 were interviews with incredible creators and business owners. I'm so grateful for all the experts who joined us and shared their wisdom with us, and I'm so thankful for you for listening to the show over the past year.


In this episode, you'll learn about:

  • Why I started a podcast in January of 2022
  • Why I chose podcasting over starting a YouTube channel
  • The changes I made to the podcast over the course of the past twelve month
  • How I plan to evolve the podcast in 2023
  • Who I hired to help with the podcast
  • What surprised me most about podcasting
  • Where I found the most joy when it comes to podcasting
  • How I ideate content for the show and a quick review of all the mini-series we've had on the podcast so far
  • Who I have to thank for the podcast's success in the past year

Mentioned in this episode:

  • Deanna Seymour who I hired for a VIP day in which she helped me set up my visuals, intro, and outro
  • Christy Cegelski, host of Captivate and Convert, who suggested I create a launch team to help me share the show
  • Episode 022 with Melissa Payne of StoryScout Digital on voice of customer research



]]> Can you believe it's been a whole year since the Talk Copy to Me podcast launched? I certainly can't, but it's true.

As of today, we've produced 48 episodes (well, 47 episodes and one trailer) in that time — 16 of those were solo episodes and 31 were interviews with incredible creators and business owners. I'm so grateful for all the experts who joined us and shared their wisdom with us, and I'm so thankful for you for listening to the show over the past year.


In this episode, you'll learn about:

  • Why I started a podcast in January of 2022
  • Why I chose podcasting over starting a YouTube channel
  • The changes I made to the podcast over the course of the past twelve month
  • How I plan to evolve the podcast in 2023
  • Who I hired to help with the podcast
  • What surprised me most about podcasting
  • Where I found the most joy when it comes to podcasting
  • How I ideate content for the show and a quick review of all the mini-series we've had on the podcast so far
  • Who I have to thank for the podcast's success in the past year

Mentioned in this episode:

  • Deanna Seymour who I hired for a VIP day in which she helped me set up my visuals, intro, and outro
  • Christy Cegelski, host of Captivate and Convert, who suggested I create a launch team to help me share the show
  • Episode 022 with Melissa Payne of StoryScout Digital on voice of customer research



]]> Erin Ollila 8db3efd1-c6bc-49e0-a062-f3a989172f28_hy9bavGxjd Wed, 18 Jan 2023 20:13:12 -0500 2886 1 47 full false How to Maintain Momentum in Marketing, Business, and Life with Diann Wingert How to Maintain Momentum in Marketing, Business, and Life with Diann Wingert Here’s how January usually plays out:

The ball drops. People celebrate, stay up late, and stay true to their annual New Year’s traditions. The next day everyone’s a bit overtired, but still buzzing on the energy a new year brings.

A few days into the new year and things are still going strong. You’re starting up work again after (hopefully) some time off for the holiday season, and you’re motivated to make this year better for you both personally and professionally.

Great, right? Well, reality hits soon after this.

All that new year energy starts to fizzle. Those goals you’ve set for yourself suddenly feel wrong; they’re either too overwhelming to even think about working on right now, or you don’t have the bandwidth (for a variety of reasons) to put even a little effort into working on them. And that feels bad. Real bad.

You’ve lost your motivation, and you don’t know where to find it. Sound familiar? Well, you certainly aren’t alone. The best of us struggle with a drop in determination and worry how we’ll every dig ourselves out and move forward with intention.

On this episode of the Talk Copy to Me podcast, I talk with coach Diann Wingert all about maintaining momentum in all facets of your life. We’ll cover how important setting expectations and understanding your bandwidth are to not losing momentum in the first place, and most importantly, you’ll learn Diann’s trick about using a dimmer switch instead of losing your motivation completely.

__________________________________________________________________

Listen to the episode and read the detailed show notes here: https://erinollila.com/maintaining-momentum-with-diann-wingert/
__________________________________________________________________

Learn more about your guest expert

Diann Wingert became a business strategist, coach, and mentor after a 20-year career as a psychotherapist.  Her mission is to help high-ability women become confidently ambitious by eliminating the beliefs and behaviors that hold them back.  She is the host of The Driven Woman Podcast, creator of The Boss Up System for female solopreneurs, and considers sarcasm an art form.

Learn more about your host

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Counsel Cast.

Learn more about her and how she works with her clients here. https://erinollila.com

]]> Here’s how January usually plays out:

The ball drops. People celebrate, stay up late, and stay true to their annual New Year’s traditions. The next day everyone’s a bit overtired, but still buzzing on the energy a new year brings.

A few days into the new year and things are still going strong. You’re starting up work again after (hopefully) some time off for the holiday season, and you’re motivated to make this year better for you both personally and professionally.

Great, right? Well, reality hits soon after this.

All that new year energy starts to fizzle. Those goals you’ve set for yourself suddenly feel wrong; they’re either too overwhelming to even think about working on right now, or you don’t have the bandwidth (for a variety of reasons) to put even a little effort into working on them. And that feels bad. Real bad.

You’ve lost your motivation, and you don’t know where to find it. Sound familiar? Well, you certainly aren’t alone. The best of us struggle with a drop in determination and worry how we’ll every dig ourselves out and move forward with intention.

On this episode of the Talk Copy to Me podcast, I talk with coach Diann Wingert all about maintaining momentum in all facets of your life. We’ll cover how important setting expectations and understanding your bandwidth are to not losing momentum in the first place, and most importantly, you’ll learn Diann’s trick about using a dimmer switch instead of losing your motivation completely.

__________________________________________________________________

Listen to the episode and read the detailed show notes here: https://erinollila.com/maintaining-momentum-with-diann-wingert/
__________________________________________________________________

Learn more about your guest expert

Diann Wingert became a business strategist, coach, and mentor after a 20-year career as a psychotherapist.  Her mission is to help high-ability women become confidently ambitious by eliminating the beliefs and behaviors that hold them back.  She is the host of The Driven Woman Podcast, creator of The Boss Up System for female solopreneurs, and considers sarcasm an art form.

Learn more about your host

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Counsel Cast.

Learn more about her and how she works with her clients here. https://erinollila.com

]]> Erin Ollila e860e48e-cc62-4582-8bee-b373b03ed89c_hy9bavGxjd Wed, 11 Jan 2023 01:00:00 -0500 2680 1 46 full true Easy Peasy Website Updates to Do in the New Year Easy Peasy Website Updates to Do in the New Year EPISODE 045.

Every March I buckle down and audit my entire website.

Now, I bet you’re reading that thinking, “Hold up, what? Erin…isn’t this supposed to be a podcast episode about website updates and maintenance that you do in the beginning of the year? You know, like January 1st?”

Well, you wouldn’t be wrong. That’s exactly what this episode is about. I’m going to share a handful of easy website updates you can do right this very moment to make sure your site stays current, the legal requirements are met, and your security basics are covered.

But there’s a reason I mention March, and that’s because I don’t want you to sit down to do website updates and get blogged down by a million little new to dos at the beginning of the year when you already have a list of other goals and tasks you’re trying to accomplish.

I want you to start this year feeling confident about the goals you set, knowing that you did what you could to secure your site and provide current information because of the website updates and maintenance you did.

So block off 45 minutes on your calendar — 18 for the episode and the rest to make the website updates suggested. That’s it, friend!

__________________________________________________________________


Learn more about your host

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Counsel Cast. Learn more about her and how she works with her clients at https://erinollila.com


]]> EPISODE 045.

Every March I buckle down and audit my entire website.

Now, I bet you’re reading that thinking, “Hold up, what? Erin…isn’t this supposed to be a podcast episode about website updates and maintenance that you do in the beginning of the year? You know, like January 1st?”

Well, you wouldn’t be wrong. That’s exactly what this episode is about. I’m going to share a handful of easy website updates you can do right this very moment to make sure your site stays current, the legal requirements are met, and your security basics are covered.

But there’s a reason I mention March, and that’s because I don’t want you to sit down to do website updates and get blogged down by a million little new to dos at the beginning of the year when you already have a list of other goals and tasks you’re trying to accomplish.

I want you to start this year feeling confident about the goals you set, knowing that you did what you could to secure your site and provide current information because of the website updates and maintenance you did.

So block off 45 minutes on your calendar — 18 for the episode and the rest to make the website updates suggested. That’s it, friend!

__________________________________________________________________


Learn more about your host

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Counsel Cast. Learn more about her and how she works with her clients at https://erinollila.com


]]> Erin Ollila 85b57712-3e4d-4a3b-9e4e-f3bdbe02650c_hy9bavGxjd Wed, 04 Jan 2023 01:02:00 -0500 1239 1 45 full false Preparing for 2023 Marketing Goal Planning Preparing for 2023 Marketing Goal Planning Your 2023 marketing plan better watch out because you mean business.

Join me this week and learn how to review your efforts from this year and analyze that data so you can understand what worked and what didn't. We’ll explore the importance of working with intention and how doing the prep work can help you avoid aimlessly trying to achieve your goals without direction. And finally, you’ll also learn how to ensure that your 2023 marketing strategy aligns with your present goals and feels attainable based on your bandwidth, interest, and energy. 

So don't miss out on this crucial episode and tune in now to get the tips and tricks you need to take your strategy to the next level!

If you haven’t yet listened to last week’s episode about reviewing your marketing strategies and tactics , I highly recommend doing so before listening to this episode.

__________________________________________________________________

Read the full show notes here: https://erinollila.com/marketing-goal-setting/

__________________________________________________________________


Learn more about your host

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Counsel Cast. Learn more about her and how she works with her clients at https://erinollila.com

  • Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
  • Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more about analyzing your marketing efforts



]]> Your 2023 marketing plan better watch out because you mean business.

Join me this week and learn how to review your efforts from this year and analyze that data so you can understand what worked and what didn't. We’ll explore the importance of working with intention and how doing the prep work can help you avoid aimlessly trying to achieve your goals without direction. And finally, you’ll also learn how to ensure that your 2023 marketing strategy aligns with your present goals and feels attainable based on your bandwidth, interest, and energy. 

So don't miss out on this crucial episode and tune in now to get the tips and tricks you need to take your strategy to the next level!

If you haven’t yet listened to last week’s episode about reviewing your marketing strategies and tactics , I highly recommend doing so before listening to this episode.

__________________________________________________________________

Read the full show notes here: https://erinollila.com/marketing-goal-setting/

__________________________________________________________________


Learn more about your host

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Counsel Cast. Learn more about her and how she works with her clients at https://erinollila.com

  • Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
  • Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more about analyzing your marketing efforts



]]> Erin Ollila 5cf25ef4-9b9a-4892-b077-6dc1e1d331c8_hy9bavGxjd Tue, 27 Dec 2022 14:30:42 -0500 1064 1 44 full false How to Review Your Marketing Strategy for the New Year How to Review Your Marketing Strategy for the New Year Are you ready to take your marketing strategy to the next level?

On this episode of Talk Copy to Me, you'll discover how to review your marketing efforts over the past 12 months and use the data to set goals for the upcoming year. (But don't get too excited, I have one more episode for you to listen to—episode 044—before you actually sit down to work on goal setting!

You'll learn all about the various KPIs and analytics to track, how to evaluate the effectiveness of your current strategies, and how to use the data to make informed business decisions. Don't miss this episode if you want to build an effective marketing strategy for the upcoming year.

__________________________________________________________________

Read the full show notes here:  https://erinollila.com/how-to-review-your-marketing-strategy-and-tactics/ 

__________________________________________________________________


Learn more about your host

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Counsel Cast. Learn more about her and how she works with her clients at https://erinollila.com


Stay in touch with Erin Ollila, SEO website copywriter:


]]> Are you ready to take your marketing strategy to the next level?

On this episode of Talk Copy to Me, you'll discover how to review your marketing efforts over the past 12 months and use the data to set goals for the upcoming year. (But don't get too excited, I have one more episode for you to listen to—episode 044—before you actually sit down to work on goal setting!

You'll learn all about the various KPIs and analytics to track, how to evaluate the effectiveness of your current strategies, and how to use the data to make informed business decisions. Don't miss this episode if you want to build an effective marketing strategy for the upcoming year.

__________________________________________________________________

Read the full show notes here:  https://erinollila.com/how-to-review-your-marketing-strategy-and-tactics/ 

__________________________________________________________________


Learn more about your host

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Counsel Cast. Learn more about her and how she works with her clients at https://erinollila.com


Stay in touch with Erin Ollila, SEO website copywriter:


]]> Erin Ollila 5609721d-1f41-4e46-b9aa-ab1935c80a42_hy9bavGxjd Tue, 20 Dec 2022 08:08:00 -0500 1186 1 43 full false Business Planning for Small Businesses with Andrea Liebross Business Planning for Small Businesses with Andrea Liebross Do you have a business plan for your small business?


If so, you deserve a high five…but before I give that to you, I have a few more questions: How long ago was the business plan created? Is it still current? Have you even dusted it off and reviewed it since you first created it?


Chances are, if you’re reading this right now, you either don’t have a business plan or you do, it’s long past it’s expiration date. Business planning for small businesses is something that so often gets overlooked and avoided.


Why? Well, it’s so easy to dive headfirst into the exciting world of entrepreneurship without putting much thought into the future. Or, to avoid future planning because it feels impossible to dream up what the next year, five years, ten years looks like. However, without a clear business plan, you may find yourself struggling to make business decisions, or worse…stay afloat.


Writing a business plan can be a daunting task, especially for small business owners who are already stretched thin with the day-to-day tasks of running a business. But it doesn’t have to be. In this episode of the Talk Copy to Me podcast, business coach Andrea Liebross joins me to talk about how to bring ease and fun into business planning for small businesses.


Learn more about your guest expert

Andrea Liebross is a coach, speaker, podcast host, and soon to be published author who is known for helping bold, ambitious women make clear, confident decisions, so that they get exactly what they want, every time, and not just add another thing to their to-do list. Andrea’s clients become “I’ve got this” kind of women by creating their own custom secret sauce for success in both life and business; the sauce has just two ingredients – the right mindset and solid systems. Andrea shows women how to shift from believing what they want is impossible, complex and daunting to possible -just by simplifying, making things doable and FUN (even the systems) and adding a bit of confidence. Andrea’s signature process leads them to find success on their OWN terms and ultimately joy and freedom in life and business.

After graduating from Dartmouth College and marrying the guy that lived down the hall, Andrea and her husband settled in Indianapolis. Over the last few decades, Andrea has started 3 successful businesses and ultimately became a certified business and life coach, all while raising two kids, now ages 21 and 18, and several giant puppies. Learn more at https://andrealiebross.com/links/


Learn more about your host

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help. Learn more about her and how she works with her clients at https://erinollila.com


]]> Do you have a business plan for your small business?


If so, you deserve a high five…but before I give that to you, I have a few more questions: How long ago was the business plan created? Is it still current? Have you even dusted it off and reviewed it since you first created it?


Chances are, if you’re reading this right now, you either don’t have a business plan or you do, it’s long past it’s expiration date. Business planning for small businesses is something that so often gets overlooked and avoided.


Why? Well, it’s so easy to dive headfirst into the exciting world of entrepreneurship without putting much thought into the future. Or, to avoid future planning because it feels impossible to dream up what the next year, five years, ten years looks like. However, without a clear business plan, you may find yourself struggling to make business decisions, or worse…stay afloat.


Writing a business plan can be a daunting task, especially for small business owners who are already stretched thin with the day-to-day tasks of running a business. But it doesn’t have to be. In this episode of the Talk Copy to Me podcast, business coach Andrea Liebross joins me to talk about how to bring ease and fun into business planning for small businesses.


Learn more about your guest expert

Andrea Liebross is a coach, speaker, podcast host, and soon to be published author who is known for helping bold, ambitious women make clear, confident decisions, so that they get exactly what they want, every time, and not just add another thing to their to-do list. Andrea’s clients become “I’ve got this” kind of women by creating their own custom secret sauce for success in both life and business; the sauce has just two ingredients – the right mindset and solid systems. Andrea shows women how to shift from believing what they want is impossible, complex and daunting to possible -just by simplifying, making things doable and FUN (even the systems) and adding a bit of confidence. Andrea’s signature process leads them to find success on their OWN terms and ultimately joy and freedom in life and business.

After graduating from Dartmouth College and marrying the guy that lived down the hall, Andrea and her husband settled in Indianapolis. Over the last few decades, Andrea has started 3 successful businesses and ultimately became a certified business and life coach, all while raising two kids, now ages 21 and 18, and several giant puppies. Learn more at https://andrealiebross.com/links/


Learn more about your host

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help. Learn more about her and how she works with her clients at https://erinollila.com


]]> Erin Ollila ced6e9e6-28d0-4695-be2f-24fd09953609_hy9bavGxjd Tue, 13 Dec 2022 01:00:00 -0500 2412 1 42 full false What is GA4 and How It Impacts Google Analytics with Dina Pruitt What is GA4 and How It Impacts Google Analytics with Dina Pruitt What is GA4?

Since the summer of 2022, I've heard this question over and over again. GA4 Is Google's newest analytics platform. It is replacing the current version of Google Analytics, which is often references as Universal Analytics. And before you zone out at the idea of a data overload, I really encourage you to tune in to this specific episode.

Google Analytics 4 is coming for everyone in 2023.

Yes, you. You're going to lose out on a lot of valuable data if you don't have it set up correctly. And I hate to be the bearer of bad news here, but if you view year-over-year data in Google Analytics...you're already too late. But that doesn't mean you should bury your head in the sand. If anything, now — before the year ends — is the perfect time to get your analytics accounts set up correctly.

I invited Dina Pruitt on the podcast to explain what GA4 is, as well as how to get it set up and use it in your business. Here's her best advice.


Meet our guest expert

After more than two decades in the online world, Dina Pruitt uses her love for numbers and marketing strategy to help businesses uncover actionable data inside their often overlooked Google Analytics account.

Dina’s past work includes building websites before transitioning to marketing and project management, and she was part of the team to launch Arkansas.com, one of the first state tourism sites in the country. She’s worked with destinations like Elvis Presley Enterprises, Kentucky and Utah tourism departments, and many others to use analytics to make data-driven business and marketing decisions.

Dina’s on a mission to make sure all business owners get the new version of Google Analytics (GA4) installed on their websites by the end of 2022 to avoid data gaps and the inability to see trends and patterns with year-over-year comparisons.

In addition to done-for-you services, she hosts live workshops to teach business owners how to get the most out of their Google Analytics.


Learn more about your host

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help. Learn more about her and how she works with her clients at https://erinollila.com



]]> What is GA4?

Since the summer of 2022, I've heard this question over and over again. GA4 Is Google's newest analytics platform. It is replacing the current version of Google Analytics, which is often references as Universal Analytics. And before you zone out at the idea of a data overload, I really encourage you to tune in to this specific episode.

Google Analytics 4 is coming for everyone in 2023.

Yes, you. You're going to lose out on a lot of valuable data if you don't have it set up correctly. And I hate to be the bearer of bad news here, but if you view year-over-year data in Google Analytics...you're already too late. But that doesn't mean you should bury your head in the sand. If anything, now — before the year ends — is the perfect time to get your analytics accounts set up correctly.

I invited Dina Pruitt on the podcast to explain what GA4 is, as well as how to get it set up and use it in your business. Here's her best advice.


Meet our guest expert

After more than two decades in the online world, Dina Pruitt uses her love for numbers and marketing strategy to help businesses uncover actionable data inside their often overlooked Google Analytics account.

Dina’s past work includes building websites before transitioning to marketing and project management, and she was part of the team to launch Arkansas.com, one of the first state tourism sites in the country. She’s worked with destinations like Elvis Presley Enterprises, Kentucky and Utah tourism departments, and many others to use analytics to make data-driven business and marketing decisions.

Dina’s on a mission to make sure all business owners get the new version of Google Analytics (GA4) installed on their websites by the end of 2022 to avoid data gaps and the inability to see trends and patterns with year-over-year comparisons.

In addition to done-for-you services, she hosts live workshops to teach business owners how to get the most out of their Google Analytics.


Learn more about your host

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help. Learn more about her and how she works with her clients at https://erinollila.com



]]> Erin Ollila 0580f1c2-bf7d-4973-b1ae-6e412142ff1d_hy9bavGxjd Tue, 06 Dec 2022 01:00:00 -0500 2575 1 41 full false The Basics on Google Ads for Beginners with Ameet Khabra The Basics on Google Ads for Beginners with Ameet Khabra Google ads, for beginners at least, are incredibly confusing. But that doesn't mean that Google ads should be avoided. If anything, if now is the season to invest in advertising, Google ads could be a very strategic way to spend your money.


But how do you know when the right time is to invest in ads? And once you are certain your ready, where do you even begin? In this episode of the Talk Copy to Me podcast, I ask Google ads specialist Ameet Khabra how to demystify Google ads for beginners so that you can make the decision whether this is a smart advertising avenue for you in the near (or far) future.


Learn more about your guest expert on Google ads, Ameet Khabra

Look up the definition of "obsessed" and you'll find a picture of Ameet Khabra.

Ameet has spent the last decade figuring out why people do what they do online, what prompts them to take action, and how to use this insight to make marketing work better. Today she uses that experience to design dazzling campaign strategies for our clients and teach future generations of PPC pros at the university level.

Her obsession doesn't stop at marketing, however. Ameet's knowledge of and passion for American football has been called "excessively enthusiastic". Her love for the Dallas Cowboys is second only to her love of her dogs, Luke and Leia.

Ameet is known for her transparency, her impressive ability to pivot her clients' PPC campaigns at just the right moment to achieve maximum results, and her extensive collection of Celine Dion songs.

Connect with Ameet on Instagram or visit her website to learn more.


Ameet would love to meet:

Frederick Vallaeys, former Google Adwords Evangelist and Founder of Optmyzr


Learn more about your host

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.

Stay in touch with Erin Ollila, SEO website copywriter:

  • Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to write emails for you or audit your overall marketing
  • Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more about how to grow an email list

_______________________________________________________________


Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing</

]]> Google ads, for beginners at least, are incredibly confusing. But that doesn't mean that Google ads should be avoided. If anything, if now is the season to invest in advertising, Google ads could be a very strategic way to spend your money.


But how do you know when the right time is to invest in ads? And once you are certain your ready, where do you even begin? In this episode of the Talk Copy to Me podcast, I ask Google ads specialist Ameet Khabra how to demystify Google ads for beginners so that you can make the decision whether this is a smart advertising avenue for you in the near (or far) future.


Learn more about your guest expert on Google ads, Ameet Khabra

Look up the definition of "obsessed" and you'll find a picture of Ameet Khabra.

Ameet has spent the last decade figuring out why people do what they do online, what prompts them to take action, and how to use this insight to make marketing work better. Today she uses that experience to design dazzling campaign strategies for our clients and teach future generations of PPC pros at the university level.

Her obsession doesn't stop at marketing, however. Ameet's knowledge of and passion for American football has been called "excessively enthusiastic". Her love for the Dallas Cowboys is second only to her love of her dogs, Luke and Leia.

Ameet is known for her transparency, her impressive ability to pivot her clients' PPC campaigns at just the right moment to achieve maximum results, and her extensive collection of Celine Dion songs.

Connect with Ameet on Instagram or visit her website to learn more.


Ameet would love to meet:

Frederick Vallaeys, former Google Adwords Evangelist and Founder of Optmyzr


Learn more about your host

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.

Stay in touch with Erin Ollila, SEO website copywriter:

  • Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to write emails for you or audit your overall marketing
  • Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more about how to grow an email list

_______________________________________________________________


Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing</

]]> Erin Ollila 326d08d0-ebf7-4c25-ad18-8dd6e6d296cd_hy9bavGxjd Wed, 30 Nov 2022 16:40:26 -0500 2056 1 40 full false Demystifying Facebook Ads with Jody Milward Demystifying Facebook Ads with Jody Milward Everybody talks about Facebook ads, but if you want me to be honest with you....not everyone understands what they're talking about. Which is exactly why it's important to invest in some education before DIYing a Facebook ads campaign or hiring a Facebook ads specialist or agency to help you advertise your products or services.


In this episode of the Talk Copy to Me podcast, I asked Facebook ads expert Jody Milward to demystify Facebook ads for beginners. She talks us through knowing when the right time is to implement an ad campaign and helps us understand the different campaign options there are and why we'd want to use each in our business. This episode on Facebook ads for beginners is a must-listen if you're interested in reaching more leads and growing your business.


Meet our guest expert on Facebook ads, Jody Milward

"I’m what I like to call an "accidental entrepreneur". Like many women, I didn't want to return to a 9-5 office gig after having kids. So I started my first business as a Private Investigator (obvious choice, right?). But, after 9 years, 7 figures in revenue and much government red tape, it was time to move on, and I stumbled into the social media and paid traffic world.

From my first client in 2014 making $12 per hour to generating over 7 figures in revenue 6 years later, I've lived and breathed digital marketing as a freelancer, sub-contractor, in-house, agency owner, consultant, speaker, educator and mentor."


Want to learn more?

Visit Jody's webite

Listen to Jody's podcast, Online Confidential

And then find Jody on Facebook, YouTube, and LinkedIn

Interested in being a Facebook ads manager yourself? Here's a guide for you


Learn more about your host

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.

Stay in touch with Erin Ollila, SEO website copywriter:

  • Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to write emails for you or audit your overall marketing
  • Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more about how to grow an email list
]]> Everybody talks about Facebook ads, but if you want me to be honest with you....not everyone understands what they're talking about. Which is exactly why it's important to invest in some education before DIYing a Facebook ads campaign or hiring a Facebook ads specialist or agency to help you advertise your products or services.


In this episode of the Talk Copy to Me podcast, I asked Facebook ads expert Jody Milward to demystify Facebook ads for beginners. She talks us through knowing when the right time is to implement an ad campaign and helps us understand the different campaign options there are and why we'd want to use each in our business. This episode on Facebook ads for beginners is a must-listen if you're interested in reaching more leads and growing your business.


Meet our guest expert on Facebook ads, Jody Milward

"I’m what I like to call an "accidental entrepreneur". Like many women, I didn't want to return to a 9-5 office gig after having kids. So I started my first business as a Private Investigator (obvious choice, right?). But, after 9 years, 7 figures in revenue and much government red tape, it was time to move on, and I stumbled into the social media and paid traffic world.

From my first client in 2014 making $12 per hour to generating over 7 figures in revenue 6 years later, I've lived and breathed digital marketing as a freelancer, sub-contractor, in-house, agency owner, consultant, speaker, educator and mentor."


Want to learn more?

Visit Jody's webite

Listen to Jody's podcast, Online Confidential

And then find Jody on Facebook, YouTube, and LinkedIn

Interested in being a Facebook ads manager yourself? Here's a guide for you


Learn more about your host

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.

Stay in touch with Erin Ollila, SEO website copywriter:

  • Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to write emails for you or audit your overall marketing
  • Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more about how to grow an email list
]]> Erin Ollila 134c6d16-1196-4c20-bfe5-c5047ec938ed_hy9bavGxjd Tue, 22 Nov 2022 01:00:00 -0500 2449 1 39 full false Understanding Email Tech with Bev Feldman Understanding Email Tech with Bev Feldman Let's be honest with each other for a moment. How well do you "get" email tech? Are you comfortable in your email software platform? I bet if you asked a few of your online biz buddies, the majority of your group would agree that they're not as confident as they'd like to be in their email platforms. 

And I'll be honest with you, I too would like to understand my email provider better so that I can improve my subscriber experience. I mean, I get it, but email tech isn't really my specialty. I like to stay in my lane and focus on email strategy and messaging.

Which is exactly why I invited Bev Feldman, who you might know as your personal tech fairy, to come on the show and talk about all things email tech: from a 101 perspective of understanding things like email tags and sequences, to a higher-level look at why automations and delivery can be so helpful — and important for a stress-free email experience from both the subscriber and business owner perspective.
_________________________________________

Meet our guest expert, Bev Feldman

Love your business but hate dealing with your email marketing platform? Then you need Bev Feldman at Your Personal Tech Fairy! Your Personal Tech Fairy is the only done-for-you email marketing service that humanizes tech and automation for socially conscious coaches & service-based solopreneurs who want a seamless system on ConvertKit. One that treats your audience with trust and respect, in a world that too often prioritizes profit over people & the planet, using her Automate with H.E.A.R.T. Framework.

Check out Bev's website, connect with her on Instagram, or book a call to see if you'd be a great fit to work together.

Learn more about your host:

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.

Stay in touch with Erin Ollila, SEO website copywriter:

  • Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to write emails for you
  • Reach out her on Instagram, Facebook or on LinkedIn to talk more about online quiz creation and quiz funnels

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

Please be aware that this show description may contain affiliate links. I only share programs and tools that I've personally taken or used, or from people or companies I trust and admire. 

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

_______________________________________________________________


Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording a

]]> Let's be honest with each other for a moment. How well do you "get" email tech? Are you comfortable in your email software platform? I bet if you asked a few of your online biz buddies, the majority of your group would agree that they're not as confident as they'd like to be in their email platforms. 

And I'll be honest with you, I too would like to understand my email provider better so that I can improve my subscriber experience. I mean, I get it, but email tech isn't really my specialty. I like to stay in my lane and focus on email strategy and messaging.

Which is exactly why I invited Bev Feldman, who you might know as your personal tech fairy, to come on the show and talk about all things email tech: from a 101 perspective of understanding things like email tags and sequences, to a higher-level look at why automations and delivery can be so helpful — and important for a stress-free email experience from both the subscriber and business owner perspective.
_________________________________________

Meet our guest expert, Bev Feldman

Love your business but hate dealing with your email marketing platform? Then you need Bev Feldman at Your Personal Tech Fairy! Your Personal Tech Fairy is the only done-for-you email marketing service that humanizes tech and automation for socially conscious coaches & service-based solopreneurs who want a seamless system on ConvertKit. One that treats your audience with trust and respect, in a world that too often prioritizes profit over people & the planet, using her Automate with H.E.A.R.T. Framework.

Check out Bev's website, connect with her on Instagram, or book a call to see if you'd be a great fit to work together.

Learn more about your host:

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.

Stay in touch with Erin Ollila, SEO website copywriter:

  • Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to write emails for you
  • Reach out her on Instagram, Facebook or on LinkedIn to talk more about online quiz creation and quiz funnels

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

Please be aware that this show description may contain affiliate links. I only share programs and tools that I've personally taken or used, or from people or companies I trust and admire. 

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

_______________________________________________________________


Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording a

]]> Erin Ollila a9c46302-3dea-4b81-9f22-0e2161fb14f3_hy9bavGxjd Tue, 15 Nov 2022 01:00:00 -0500 2363 1 38 full false Understanding Sales Email Strategy with Kyla Roma Understanding Sales Email Strategy with Kyla Roma Email is emotional. Liz Wilcox said it in our episode on welcome sequences, and Kyla Roma is echoing it here today during our conversation on sales email strategy.

You get all the way through a huge part of the launch process only to realize

THERE.
IS.
STILL.
SO.
MUCH.
TO.
WRITE.


You're plowed through the pre-launch social media content, created a sales funnel and strategy, and wrote out an epic sales page that speaks directly to your clients' needs.

And now you have to write HOW MANY emails?

If feeling overwhelmed and overemotional about your sales emails is something you've experienced, this episode on being strategic with sales emails is one you won't want to miss.

_______________________________________________

Mentioned in the article:
Anne Lamott's book Bird by Bird

Learn more about our guest expert, Kyla Roma:
Kyla Roma is a Canadian business coach and marketing strategist. Over the last 13 years she’s worked with more than 600 one-on-one clients of all sizes, from individual service providers and course creators to the National Film Board of Canada, and $3-million online course launches.

She loves to make marketing uncomplicated for high-achieving over-thinkers.

Kyla’s a trained conversion copywriter and ADHD coach. She’s also a mom whose business  supports her family, and is an Autistic ADHDer who’s passionate about the intersection of mental health and entrepreneurship.

Learn more about your host:

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.

Stay in touch with Erin Ollila, SEO website copywriter:

  • Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to write emails for you
  • Reach out her on Instagram, Facebook or on LinkedIn to talk more about online quiz creation and quiz funnels

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

Please be aware that this show description may contain affiliate links. I only share programs and tools that I've personally taken or used, or from people or companies I trust and admire.

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila


]]> Email is emotional. Liz Wilcox said it in our episode on welcome sequences, and Kyla Roma is echoing it here today during our conversation on sales email strategy.

You get all the way through a huge part of the launch process only to realize

THERE.
IS.
STILL.
SO.
MUCH.
TO.
WRITE.


You're plowed through the pre-launch social media content, created a sales funnel and strategy, and wrote out an epic sales page that speaks directly to your clients' needs.

And now you have to write HOW MANY emails?

If feeling overwhelmed and overemotional about your sales emails is something you've experienced, this episode on being strategic with sales emails is one you won't want to miss.

_______________________________________________

Mentioned in the article:
Anne Lamott's book Bird by Bird

Learn more about our guest expert, Kyla Roma:
Kyla Roma is a Canadian business coach and marketing strategist. Over the last 13 years she’s worked with more than 600 one-on-one clients of all sizes, from individual service providers and course creators to the National Film Board of Canada, and $3-million online course launches.

She loves to make marketing uncomplicated for high-achieving over-thinkers.

Kyla’s a trained conversion copywriter and ADHD coach. She’s also a mom whose business  supports her family, and is an Autistic ADHDer who’s passionate about the intersection of mental health and entrepreneurship.

Learn more about your host:

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.

Stay in touch with Erin Ollila, SEO website copywriter:

  • Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to write emails for you
  • Reach out her on Instagram, Facebook or on LinkedIn to talk more about online quiz creation and quiz funnels

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

Please be aware that this show description may contain affiliate links. I only share programs and tools that I've personally taken or used, or from people or companies I trust and admire.

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila


]]> Erin Ollila 7971c35d-3ef3-41e0-9c74-e1b3acea089f_hy9bavGxjd Tue, 08 Nov 2022 00:00:00 -0500 2795 1 37 full false How to be Consistent With Email Marketing How to be Consistent With Email Marketing Do you know how to be consistent when it comes to emailing your list?

If the answer is no, you are sooooo not alone.

So many small business owners struggle with staying consistent with their marketing efforts. They know the importance of consistency, but finding the time, energy, and creativity to sit down and write an email to your list every week can be overwhelming without the right systems and strategies in place.

In this episode of the Talk Copy to Me podcast, I’ll dive deep into how to be consistent with your email marketing so you can build trust with the people on your list, make more money in your business, and feel the satisfaction knowing you’re showing up with regularity in your business.

_______________________________________________

Mentioned in the article:
Liz Wilcox's Email Marketing Membership
Anne Lamott's book Bird by Bird

Learn more about your host:

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.

Stay in touch with Erin Ollila, SEO website copywriter:

  • Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to write emails for you
  • Reach out her on Instagram, Facebook or on LinkedIn to talk more about online quiz creation and quiz funnels

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

Please be aware that this show description may contain affiliate links. I only share programs and tools that I've personally taken or used, or from people or companies I trust and admire.


Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

_______________________________________________________________


Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Live Activities

It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.

https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/


]]> Do you know how to be consistent when it comes to emailing your list?

If the answer is no, you are sooooo not alone.

So many small business owners struggle with staying consistent with their marketing efforts. They know the importance of consistency, but finding the time, energy, and creativity to sit down and write an email to your list every week can be overwhelming without the right systems and strategies in place.

In this episode of the Talk Copy to Me podcast, I’ll dive deep into how to be consistent with your email marketing so you can build trust with the people on your list, make more money in your business, and feel the satisfaction knowing you’re showing up with regularity in your business.

_______________________________________________

Mentioned in the article:
Liz Wilcox's Email Marketing Membership
Anne Lamott's book Bird by Bird

Learn more about your host:

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.

Stay in touch with Erin Ollila, SEO website copywriter:

  • Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to write emails for you
  • Reach out her on Instagram, Facebook or on LinkedIn to talk more about online quiz creation and quiz funnels

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

Please be aware that this show description may contain affiliate links. I only share programs and tools that I've personally taken or used, or from people or companies I trust and admire.


Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

_______________________________________________________________


Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Live Activities

It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.

https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/


]]> Erin Ollila 03f582ba-39d1-43d1-843b-eb73e8b6bc5f_hy9bavGxjd Tue, 01 Nov 2022 01:00:00 -0400 2189 1 36 full false Here's Exactly What Goes in a Welcome Series with Liz Wilcox Here's Exactly What Goes in a Welcome Series with Liz Wilcox Yes! You're growing your email list. I hope you feel so proud of your efforts! 🎉

But now what?

Well, simple. You need a series of emails to introduce yourself to your new subscribers and set the groundwork about what they can expect from you. But, knowing what goes into a welcome email sequence and actually creating one are two completely different things.


I called in Liz Wilcox, the "Fresh Princess of Email" to chat about all things related to welcome email sequences. In this episode, she provides some concrete and clear suggestions on how to write (or edit) your welcome email sequence in a way that feels genuine, creates the opportunity to build relationships with your readers, and also convert them into potential customers.

This ended up being one of my most favorite interviews so far on the show, and I certainly think you're going to love it too.

______________________________________________

EPISODE 035.

Read the show notes and view the full transcript here: https://erinollila.com/what-goes-into-a-welcome-email-sequence/

______________________________________________


 
 Meet our guest expert, Liz Wilcox

The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from.

In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure party that just won’t quit! In other words, she now teaches online entrepreneurs to simplify the whole “email marketing thing” and finally master their sales in a way that leverages their personality, vision, and values.

She’s best known for her 1800+ users membership, 20-Minute Newsletter technique, and the Email Staircase framework she’s taught to tens of thousands of creatives, freelancers, ecommerce shop owners, and small businesses across the globe. Offline, Liz lives in Florida, loves to run and is a walking 90s pop culture encyclopedia.

Check out her website, learn about the email staircase, and join me in her Email Marketing Membership.


Learn more about your host:

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.

Stay in touch with Erin Ollila, SEO website copywriter:

  • Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to write emails for you
  • Reach out her on Instagram, Facebook or on LinkedIn to talk more about online quiz creation and quiz funnels
]]> Yes! You're growing your email list. I hope you feel so proud of your efforts! 🎉

But now what?

Well, simple. You need a series of emails to introduce yourself to your new subscribers and set the groundwork about what they can expect from you. But, knowing what goes into a welcome email sequence and actually creating one are two completely different things.


I called in Liz Wilcox, the "Fresh Princess of Email" to chat about all things related to welcome email sequences. In this episode, she provides some concrete and clear suggestions on how to write (or edit) your welcome email sequence in a way that feels genuine, creates the opportunity to build relationships with your readers, and also convert them into potential customers.

This ended up being one of my most favorite interviews so far on the show, and I certainly think you're going to love it too.

______________________________________________

EPISODE 035.

Read the show notes and view the full transcript here: https://erinollila.com/what-goes-into-a-welcome-email-sequence/

______________________________________________


 
 Meet our guest expert, Liz Wilcox

The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from.

In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure party that just won’t quit! In other words, she now teaches online entrepreneurs to simplify the whole “email marketing thing” and finally master their sales in a way that leverages their personality, vision, and values.

She’s best known for her 1800+ users membership, 20-Minute Newsletter technique, and the Email Staircase framework she’s taught to tens of thousands of creatives, freelancers, ecommerce shop owners, and small businesses across the globe. Offline, Liz lives in Florida, loves to run and is a walking 90s pop culture encyclopedia.

Check out her website, learn about the email staircase, and join me in her Email Marketing Membership.


Learn more about your host:

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.

Stay in touch with Erin Ollila, SEO website copywriter:

  • Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to write emails for you
  • Reach out her on Instagram, Facebook or on LinkedIn to talk more about online quiz creation and quiz funnels
]]> https://erinollila.com/what-goes-into-a-welcome-email-sequence/ Erin Ollila, Liz Wilcox d4789b90-9dd9-4190-af82-f9ee5db26f03_hy9bavGxjd Tue, 25 Oct 2022 01:00:00 -0400 2880 Liz Wilcox, email welcome sequence, welcome sequence, welcome email sequence, Fresh Princess of Email, email marketing, small business, small business marketing, email nurturing, Talk Copy to Me, Erin Ollila 1 35 full false How to Grow an Email List with Kate Doster How to Grow an Email List with Kate Doster Wish you knew how to grow an email list for your business? If so, you're not alone. In preparation for this episode, I Googled "How do I grow an email list?" And do you know how many results there were for that search?
 
1,170,000,000. Yes, friends. That's over one billion results.
 
People know the value of email marketing. That's for sure. They just don't know exactly HOW to grow an email list.
 
Good news — you don't have to search any longer. I invited Kate Doster, host of the Inbox Besties podcast, onto the show to talk all about list building with me.
 
We'll cover how to grow an email list if you don't have one, how to kickstart a stagnant list or address your list if your business is completely changing, and what type of lead magnets will help you actually grow your list.
_______________________________________________
 
 Meet our guest expert, Kate Doster

Kate Doster is the host of the Inbox Besties Podcast, creator of the Love Your List 2.0 email marketing mega course and is dangerously obsessed with helping ethical entrepreneurs carve out their slice of the interwebs by wooing the hearts (and wallets) open of their small but mighty audiences thanks to fun email marketing and easy yes mini-offers.

She believes you don’t need to bleed the alphabet or be a dirty rotten spam face to write emails that jolt subscribers into taking action, gobbling up your paid offers like candy… or kale if that’s their thing.

Looking to connect? You can visit Kate's website or find her on Instagram.

Learn more about your host:

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.

Stay in touch with Erin Ollila, SEO website copywriter:

  • Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to write emails for you
  • Reach out her on Instagram, Facebook or on LinkedIn to talk more about online quiz creation and quiz funnels

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

_______________________________________________________________


Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Live Activities

It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.

https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/


]]> Wish you knew how to grow an email list for your business? If so, you're not alone. In preparation for this episode, I Googled "How do I grow an email list?" And do you know how many results there were for that search?
 
1,170,000,000. Yes, friends. That's over one billion results.
 
People know the value of email marketing. That's for sure. They just don't know exactly HOW to grow an email list.
 
Good news — you don't have to search any longer. I invited Kate Doster, host of the Inbox Besties podcast, onto the show to talk all about list building with me.
 
We'll cover how to grow an email list if you don't have one, how to kickstart a stagnant list or address your list if your business is completely changing, and what type of lead magnets will help you actually grow your list.
_______________________________________________
 
 Meet our guest expert, Kate Doster

Kate Doster is the host of the Inbox Besties Podcast, creator of the Love Your List 2.0 email marketing mega course and is dangerously obsessed with helping ethical entrepreneurs carve out their slice of the interwebs by wooing the hearts (and wallets) open of their small but mighty audiences thanks to fun email marketing and easy yes mini-offers.

She believes you don’t need to bleed the alphabet or be a dirty rotten spam face to write emails that jolt subscribers into taking action, gobbling up your paid offers like candy… or kale if that’s their thing.

Looking to connect? You can visit Kate's website or find her on Instagram.

Learn more about your host:

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.

Stay in touch with Erin Ollila, SEO website copywriter:

  • Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to write emails for you
  • Reach out her on Instagram, Facebook or on LinkedIn to talk more about online quiz creation and quiz funnels

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

_______________________________________________________________


Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Live Activities

It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.

https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/


]]> Erin Ollila fd4721d5-c06b-437e-9e70-9939879e8685_hy9bavGxjd Wed, 19 Oct 2022 00:00:00 -0400 2770 1 34 full false Creating a Post Quiz Email Strategy with Dawn Petrin Creating a Post Quiz Email Strategy with Dawn Petrin So we've talked about how great of a marketing asset quizzes can be, but what happens after you've completed one and launch it to the world? Do you just keep your fingers crossed and hope for the best?

Or, can you create a post-quiz email strategy that helps you to nurture your new leads.

But where do you even get started with that post-quiz email strategy? And do you need a new email welcome sequence for each quiz you create?

In this episode of the Talk Copy to Me podcast, quiz copywriter Dawn Petrin and I dive right into to quiz email marketing and talk about how to craft the strongest post-quiz email sequence so your new leads feel comfortable and begin to trust you after they've finished taking your quiz.
_______________________________________________

A few great opportunities for listeners to Talk Copy to Me who are interested in quiz creation

Schedule a free 15-minute strategy call with someone from Interact’s team

Here’s an incredible quiz course if you’re planning on DIY-ing your quiz creation

Take this quiz to learn what the best quiz could be for your business.

And this one to help you determine which template you should use!
_______________________________________________

Meet our guest expert, Dawn Petrin

Dawn is a growth consultant, copy chief and funnel strategist. And although she’s trusted by and has written for Chanti Zak, Copyhackers, Interact Quiz Builder and lots of other incredible brands and humans, she’s most passionate about helping up and coming copywriters and entrepreneurs master their skills and scale their businesses. She spends most of her free time practicing yoga, climbing rocks, reading fantasy novels and dreaming about regenerative farming. Her 5 year plan includes buying a sprinter van, outfitting it into a tiny home, and driving to Guadalajara.


Learn more about your host:

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients write quizzes or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.

Stay in touch with Erin Ollila, SEO website copywriter:

  • Learn more about Erin’s VIP Day options if you’d like to learn more about how you can her her to get started on your quiz creation
  • Reach out her on Instagram, Facebook or on LinkedIn to talk more about online quiz creation and quiz funnels

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

]]> So we've talked about how great of a marketing asset quizzes can be, but what happens after you've completed one and launch it to the world? Do you just keep your fingers crossed and hope for the best?

Or, can you create a post-quiz email strategy that helps you to nurture your new leads.

But where do you even get started with that post-quiz email strategy? And do you need a new email welcome sequence for each quiz you create?

In this episode of the Talk Copy to Me podcast, quiz copywriter Dawn Petrin and I dive right into to quiz email marketing and talk about how to craft the strongest post-quiz email sequence so your new leads feel comfortable and begin to trust you after they've finished taking your quiz.
_______________________________________________

A few great opportunities for listeners to Talk Copy to Me who are interested in quiz creation

Schedule a free 15-minute strategy call with someone from Interact’s team

Here’s an incredible quiz course if you’re planning on DIY-ing your quiz creation

Take this quiz to learn what the best quiz could be for your business.

And this one to help you determine which template you should use!
_______________________________________________

Meet our guest expert, Dawn Petrin

Dawn is a growth consultant, copy chief and funnel strategist. And although she’s trusted by and has written for Chanti Zak, Copyhackers, Interact Quiz Builder and lots of other incredible brands and humans, she’s most passionate about helping up and coming copywriters and entrepreneurs master their skills and scale their businesses. She spends most of her free time practicing yoga, climbing rocks, reading fantasy novels and dreaming about regenerative farming. Her 5 year plan includes buying a sprinter van, outfitting it into a tiny home, and driving to Guadalajara.


Learn more about your host:

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients write quizzes or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.

Stay in touch with Erin Ollila, SEO website copywriter:

  • Learn more about Erin’s VIP Day options if you’d like to learn more about how you can her her to get started on your quiz creation
  • Reach out her on Instagram, Facebook or on LinkedIn to talk more about online quiz creation and quiz funnels

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

]]> Erin Ollila d3a689c6-4f87-4b88-bd1f-8af8470a583a_hy9bavGxjd Wed, 12 Oct 2022 01:00:00 -0400 2801 1 33 full false The Low Down on Marketing Quiz Creation with Jackie Aguglia The Low Down on Marketing Quiz Creation with Jackie Aguglia Quick: While you have the chance, join Interact's FREE Quiz Mastermind, happening from October 11-13!

Let me ask you a question for a moment. Have you ever taken a personality quiz? Do you remember the days of grabbing your monthly Cosmo subscription from the mailbox and scanning through to find out what type of "insert personality type" you were.

Or, maybe your last quiz wasn't that long ago. Maybe you find yourself scrolling through the popular Buzzfeed quizzes or taking the Myers Briggs or Enneagram to find out more about who you are and how you operate so you can step into your strengths and become aware of what might be considered weaknesses.

Enter quizzes for business: the marketing tool you (maybe) didn't know you needed.

Quiz creation is a great idea for almost any business. I've written quizzes for service providers and B2B SaaS companies. The quizzes can be silly and fun or serious and educational.

And, if interested in list building quizzes can be a lot easier way to get new leads on. your list than offering other lead magnets that may collect dust immediately in their inboxes.

Today, I'm excited to talk with Jackie Aguglia from TryInteract, one of the leading quiz creation companies...and the one I actually use in my business and recommend to my clients, all about quiz creation and how quizzes can fit into your marketing funnel.

Meet our guest expert:
I'm Jackie 👋 Quiz coach at interact and community manager of the quiz collective by interact. Interact's mission is to empower digital entrepreneurs, creators, and brands to grow their businesses through empathetic listening, deeper understanding, and true connection... at a human level. 

In the “real world” you get to know your prospects personally; you can ask them questions and develop true empathy towards their needs and aspirations making it way easier to actually help them reach their goals.

An Interact quiz helps you do the same thing. And the connection, understanding, and personalized touch you create with your quiz will help you stand out in your industry – so you can attract more leads with less effort, increase your sales, and have a bigger impact.

Schedule a free 15-minute strategy call with someone from Interact's team

Here's an incredible quiz course if you're planning on DIY-ing your quiz creation

Learn more about your host:

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients by writing strategic and SEO website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.

Stay in touch with Erin Ollila, SEO website copywriter:

  • Learn more about Erin's done-for-you website copy services if you want to skip the work and hire a professional copywriter to do it for you https://erinollila.com/website-copy 
  • Reach out her on Instagram, Facebook or on LinkedIn to talk more about showing up authentically online

As always, listen to the episode and read the full show notes here: https://erinollila.com/po

Reach out to continue the conversation: h

]]> Quick: While you have the chance, join Interact's FREE Quiz Mastermind, happening from October 11-13!

Let me ask you a question for a moment. Have you ever taken a personality quiz? Do you remember the days of grabbing your monthly Cosmo subscription from the mailbox and scanning through to find out what type of "insert personality type" you were.

Or, maybe your last quiz wasn't that long ago. Maybe you find yourself scrolling through the popular Buzzfeed quizzes or taking the Myers Briggs or Enneagram to find out more about who you are and how you operate so you can step into your strengths and become aware of what might be considered weaknesses.

Enter quizzes for business: the marketing tool you (maybe) didn't know you needed.

Quiz creation is a great idea for almost any business. I've written quizzes for service providers and B2B SaaS companies. The quizzes can be silly and fun or serious and educational.

And, if interested in list building quizzes can be a lot easier way to get new leads on. your list than offering other lead magnets that may collect dust immediately in their inboxes.

Today, I'm excited to talk with Jackie Aguglia from TryInteract, one of the leading quiz creation companies...and the one I actually use in my business and recommend to my clients, all about quiz creation and how quizzes can fit into your marketing funnel.

Meet our guest expert:
I'm Jackie 👋 Quiz coach at interact and community manager of the quiz collective by interact. Interact's mission is to empower digital entrepreneurs, creators, and brands to grow their businesses through empathetic listening, deeper understanding, and true connection... at a human level. 

In the “real world” you get to know your prospects personally; you can ask them questions and develop true empathy towards their needs and aspirations making it way easier to actually help them reach their goals.

An Interact quiz helps you do the same thing. And the connection, understanding, and personalized touch you create with your quiz will help you stand out in your industry – so you can attract more leads with less effort, increase your sales, and have a bigger impact.

Schedule a free 15-minute strategy call with someone from Interact's team

Here's an incredible quiz course if you're planning on DIY-ing your quiz creation

Learn more about your host:

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients by writing strategic and SEO website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.

Stay in touch with Erin Ollila, SEO website copywriter:

  • Learn more about Erin's done-for-you website copy services if you want to skip the work and hire a professional copywriter to do it for you https://erinollila.com/website-copy 
  • Reach out her on Instagram, Facebook or on LinkedIn to talk more about showing up authentically online

As always, listen to the episode and read the full show notes here: https://erinollila.com/po

Reach out to continue the conversation: h

]]> Erin Ollila 1c1b49bd-689d-48ea-afc2-f6f474ac22fb_hy9bavGxjd Fri, 07 Oct 2022 01:00:00 -0400 2772 1 32 full false How Copy Factors Into Your Business Processes with Melissa Morris How Copy Factors Into Your Business Processes with Melissa Morris Your business relies on words. Yes, words. There are words in every facet of your business, though it's understandable that when you think of business words, you likely only consider the copy you have to create for your marketing and sales materials.

But what about the rest of the stuff? How do you know what to say on your forms, questionnaires, onboarding and offboarding materials, and in non-client facing documents, such as team SOPs? In this episode of the Talk Copy to Me podcast, I'll chat about the important of copy in your processes and how to be as strategic as possible so that you can run your business as smooth as possible.

Meet our guest, Melissa Morris
Melissa Morris is a Business Operations Consultant who helps business owners save 5 hours per week by streamlining and automating their business using tools like Dubsado. She uses her DISCO framework to free business owners from overwhelm so they can actually work ON their business and not just IN their business.

Melissa’s been seen in publications such as INC Magazine, Keap Business Success Blog and CEO Blog Nation. She can also be heard on podcasts such as She's Making an Impact, Productivity Straight Talk and BizChix.

Stay in touch with her:
https://www.melissavmorris.com
https://www.facebook.com/followmelissavmorris
https://www.linkedin.com/in/melissavmorris/
https://www.instagram.com/melissavmorris/

Learn more about your host:

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients by writing strategic and SEO website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.

Stay in touch with Erin Ollila, SEO website copywriter:

  • Learn more about Erin's done-for-you website copy services if you want to skip the work and hire a professional copywriter to do it for you https://erinollila.com/website-copy
  • Reach out her on Instagram, Facebook or on LinkedIn to talk more about showing up authentically online

As always, listen to the episode and read the full show notes here: https://erinollila.com/podcast


Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila



]]> Your business relies on words. Yes, words. There are words in every facet of your business, though it's understandable that when you think of business words, you likely only consider the copy you have to create for your marketing and sales materials.

But what about the rest of the stuff? How do you know what to say on your forms, questionnaires, onboarding and offboarding materials, and in non-client facing documents, such as team SOPs? In this episode of the Talk Copy to Me podcast, I'll chat about the important of copy in your processes and how to be as strategic as possible so that you can run your business as smooth as possible.

Meet our guest, Melissa Morris
Melissa Morris is a Business Operations Consultant who helps business owners save 5 hours per week by streamlining and automating their business using tools like Dubsado. She uses her DISCO framework to free business owners from overwhelm so they can actually work ON their business and not just IN their business.

Melissa’s been seen in publications such as INC Magazine, Keap Business Success Blog and CEO Blog Nation. She can also be heard on podcasts such as She's Making an Impact, Productivity Straight Talk and BizChix.

Stay in touch with her:
https://www.melissavmorris.com
https://www.facebook.com/followmelissavmorris
https://www.linkedin.com/in/melissavmorris/
https://www.instagram.com/melissavmorris/

Learn more about your host:

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients by writing strategic and SEO website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.

Stay in touch with Erin Ollila, SEO website copywriter:

  • Learn more about Erin's done-for-you website copy services if you want to skip the work and hire a professional copywriter to do it for you https://erinollila.com/website-copy
  • Reach out her on Instagram, Facebook or on LinkedIn to talk more about showing up authentically online

As always, listen to the episode and read the full show notes here: https://erinollila.com/podcast


Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila



]]> Erin Ollila 1be9fdf2-1a1e-4f87-8397-11e4488e6e7c_hy9bavGxjd Wed, 28 Sep 2022 02:00:00 -0400 2805 1 31 full false Is an Online Business Membership Right for My Business? with Lisa Princic Is an Online Business Membership Right for My Business? with Lisa Princic Thinking about adding a membership to your offer suite?

You're not alone. The business world has seen a steady rise of online memberships in the past few years, and the trend toward businesses with a membership component aren't slowing down anytime soon.

But is an online business membership model the next best step for you?

In this episode of the Talk Copy to Me podcast, I sit down with business strategist Lisa Princic to talk about the value of online business memberships, whether they are the right choice for certain business owners, and, of course, what type of copy and messaging you need if you do have an online business membership.

More about our guest expert, Lisa Princic:

 Lisa has over 13 years experience helping impact-driven small business owners dive deep into their unique value and business models to build sustainable and profitable brands. She helps them simplify and package their offers, increase their visibility with stronger positioning and smarter marketing, and scale with membership programs that become a significant source of their revenue.

Learn more about your host:

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients by writing strategic and SEO website copy, you can find hosting the Talk Copy to Me podcast and podcast guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help. Unlike Lisa, who has an online business membership, Erin's still dreaming up whether a membership model is right for her business, and if so, what it would look like....we'll see what comes down the pipeline in 2023.

Stay in touch with Erin Ollila, SEO website copywriter:

  • Learn more about Erin's done-for-you website copy services if you want to skip the work and hire a professional copywriter to do it for you https://erinollila.com/website-copy
  • Reach out her on Instagram, Facebook or on LinkedIn to talk more about showing up authentically online

As always, listen to the episode and read the full show notes here: https://erinollila.com/podcast

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

_______________________________________________________________


Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Live Activities

It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.

https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/


]]> Thinking about adding a membership to your offer suite?

You're not alone. The business world has seen a steady rise of online memberships in the past few years, and the trend toward businesses with a membership component aren't slowing down anytime soon.

But is an online business membership model the next best step for you?

In this episode of the Talk Copy to Me podcast, I sit down with business strategist Lisa Princic to talk about the value of online business memberships, whether they are the right choice for certain business owners, and, of course, what type of copy and messaging you need if you do have an online business membership.

More about our guest expert, Lisa Princic:

 Lisa has over 13 years experience helping impact-driven small business owners dive deep into their unique value and business models to build sustainable and profitable brands. She helps them simplify and package their offers, increase their visibility with stronger positioning and smarter marketing, and scale with membership programs that become a significant source of their revenue.

Learn more about your host:

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients by writing strategic and SEO website copy, you can find hosting the Talk Copy to Me podcast and podcast guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help. Unlike Lisa, who has an online business membership, Erin's still dreaming up whether a membership model is right for her business, and if so, what it would look like....we'll see what comes down the pipeline in 2023.

Stay in touch with Erin Ollila, SEO website copywriter:

  • Learn more about Erin's done-for-you website copy services if you want to skip the work and hire a professional copywriter to do it for you https://erinollila.com/website-copy
  • Reach out her on Instagram, Facebook or on LinkedIn to talk more about showing up authentically online

As always, listen to the episode and read the full show notes here: https://erinollila.com/podcast

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

_______________________________________________________________


Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Live Activities

It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.

https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/


]]> Erin Ollila dcdd394c-abfc-4e02-94a5-611c639d3ecf_hy9bavGxjd Wed, 21 Sep 2022 01:00:00 -0400 2348 1 30 full false Podcast Guesting and All the Copy That Comes With It with Angie Trueblood Podcast Guesting and All the Copy That Comes With It with Angie Trueblood How much copy do you think goes into visibility opportunities, such as podcast guesting?

Well, at first glance, it might not seem like a lot. If anything comes to mind, maybe you'd think of something like a professional bio that you'd send to the host.

But you need a lot more than a voice to get podcast guesting opportunities.

There's actually quite a bit of writing that goes into podcast guesting, like the actual podcast pitch, form completion, social media posts to share episodes, and more.

Oh, and don't forget about writing landing pages and lead magnets to help turn listeners into email subscribers, and finishing that project off with an email nurture sequence, too.

In this episode of the Talk Copy to Me podcast, I'm chatting with Angie Trueblood, a dear friend and colleague, and founder of the Podwize Group about how to land podcast guesting opportunities with foundational research and solid copy.

___________________________

Learn more about your guest expert:
As the founder of The Podwize Group and host of the Go Pitch Yourself podcast, Angie Trueblood uses her entrepreneurial spirit, innovative thinking, and super-connector powers to help business owners grow their authority, network and revenue through podcast guesting.

Personally, Angie is passionate about normalizing the voices of women in leadership positions, which she feels privileged to play an active role in through her work. When she’s not knee-deep in the podcasting space for work, she can be found spending time with her family and friends in Richmond, VA, bingeing the Smartless podcast, and attempting to develop a love of bourbon (a relatively failed effort, at this point).

Learn more about your host:

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients by writing strategic and SEO website copy, you can find hosting the Talk Copy to Me podcast and podcast guesting on shows such as Profit is a Chose, She Built This, and Photo Business Help. Unlike Angie, Erin has already developed a love of bourbon, and will happily talk for hours while sipping away.

Stay in touch with Erin Ollila, SEO website copywriter:

  • Learn more about Erin's done-for-you website copy services if you want to skip the work and hire a professional copywriter to do it for you https://erinollila.com/website-copy
  • Reach out her on Instagram, Facebook or on LinkedIn to talk more about showing up authentically online

As always, listen to the episode and read the full show notes here: https://erinollila.com/podcast 

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila


]]> How much copy do you think goes into visibility opportunities, such as podcast guesting?

Well, at first glance, it might not seem like a lot. If anything comes to mind, maybe you'd think of something like a professional bio that you'd send to the host.

But you need a lot more than a voice to get podcast guesting opportunities.

There's actually quite a bit of writing that goes into podcast guesting, like the actual podcast pitch, form completion, social media posts to share episodes, and more.

Oh, and don't forget about writing landing pages and lead magnets to help turn listeners into email subscribers, and finishing that project off with an email nurture sequence, too.

In this episode of the Talk Copy to Me podcast, I'm chatting with Angie Trueblood, a dear friend and colleague, and founder of the Podwize Group about how to land podcast guesting opportunities with foundational research and solid copy.

___________________________

Learn more about your guest expert:
As the founder of The Podwize Group and host of the Go Pitch Yourself podcast, Angie Trueblood uses her entrepreneurial spirit, innovative thinking, and super-connector powers to help business owners grow their authority, network and revenue through podcast guesting.

Personally, Angie is passionate about normalizing the voices of women in leadership positions, which she feels privileged to play an active role in through her work. When she’s not knee-deep in the podcasting space for work, she can be found spending time with her family and friends in Richmond, VA, bingeing the Smartless podcast, and attempting to develop a love of bourbon (a relatively failed effort, at this point).

Learn more about your host:

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients by writing strategic and SEO website copy, you can find hosting the Talk Copy to Me podcast and podcast guesting on shows such as Profit is a Chose, She Built This, and Photo Business Help. Unlike Angie, Erin has already developed a love of bourbon, and will happily talk for hours while sipping away.

Stay in touch with Erin Ollila, SEO website copywriter:

  • Learn more about Erin's done-for-you website copy services if you want to skip the work and hire a professional copywriter to do it for you https://erinollila.com/website-copy
  • Reach out her on Instagram, Facebook or on LinkedIn to talk more about showing up authentically online

As always, listen to the episode and read the full show notes here: https://erinollila.com/podcast 

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila


]]> Erin Ollila 8da5b6ec-7a6f-4145-b06b-f1afba8563a3_hy9bavGxjd Mon, 12 Sep 2022 01:00:00 -0400 2797 1 29 full false Set Your Own Website Rules with Teresa Schlup Set Your Own Website Rules with Teresa Schlup If there's one thing that drives me bananas about the online business world...it's how people think there are "rules" they must follow in order to be successful.

Okay, so maybe you wouldn't call them rules, but if you're unsure of what I'm talking about here, I'll explain. It drives me bananas when experts proclaim that there is one true way to accomplish something. You know what I mean, stuff like: 

  • "If you want to grow an audience, you must do XYZ" 
  • "You need XYZ if you want your reel to go viral"
  • "This is exactly what you need for a 7-figure launch"

I mean, please.

We all know that my favorite phrase is "it depends" and I think there are so many marketing approaches and asset that will look different for every business.

Take your website, for example.

There are no rules you need to follow. Sure, there are best practices for both copy and design, but your business and your growth is what dictates the strategy for what best practices you should follow (and dare I say, which you shouldn't?!). I'm joined today with website designer, Teresa Schlup, to finish up this website series by  discussing how business owners can set their own rules for their websites and ways to be strategic while doing so.

Learn more about your guest expert:
Teresa Schlup is a WordPress and Squarespace web designer who helps her clients break the "rules of web design" by creating websites that are strategically designed to work as hard as they do.

She lives in South Dakota with her husband Todd, three pups – Marley, Toony & Presley, 2 cats – Frankie & Percy, and a flock of Ninja chickens.

Learn more about your host:

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients by writing strategic and SEO website copy, you can find her doing other marketing work, such as website audits and SEO research to improve websites in this digital world to improve user experience and boost results for business owners.

Stay in touch with Erin Ollila, SEO website copywriter:

  • Learn more about Erin's done-for-you website copy services if you want to skip the work and hire a professional copywriter to do it for you https://erinollila.com/website-copy
  • Reach out her on Instagram, Facebook or on LinkedIn to talk more about showing up authentically online

As always, listen to the episode and read the full show notes here: https://erinollila.com/podcast 


Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

_______________________________________________________________


Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Live Activities

It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.

https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/


]]> If there's one thing that drives me bananas about the online business world...it's how people think there are "rules" they must follow in order to be successful.

Okay, so maybe you wouldn't call them rules, but if you're unsure of what I'm talking about here, I'll explain. It drives me bananas when experts proclaim that there is one true way to accomplish something. You know what I mean, stuff like: 

  • "If you want to grow an audience, you must do XYZ" 
  • "You need XYZ if you want your reel to go viral"
  • "This is exactly what you need for a 7-figure launch"

I mean, please.

We all know that my favorite phrase is "it depends" and I think there are so many marketing approaches and asset that will look different for every business.

Take your website, for example.

There are no rules you need to follow. Sure, there are best practices for both copy and design, but your business and your growth is what dictates the strategy for what best practices you should follow (and dare I say, which you shouldn't?!). I'm joined today with website designer, Teresa Schlup, to finish up this website series by  discussing how business owners can set their own rules for their websites and ways to be strategic while doing so.

Learn more about your guest expert:
Teresa Schlup is a WordPress and Squarespace web designer who helps her clients break the "rules of web design" by creating websites that are strategically designed to work as hard as they do.

She lives in South Dakota with her husband Todd, three pups – Marley, Toony & Presley, 2 cats – Frankie & Percy, and a flock of Ninja chickens.

Learn more about your host:

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients by writing strategic and SEO website copy, you can find her doing other marketing work, such as website audits and SEO research to improve websites in this digital world to improve user experience and boost results for business owners.

Stay in touch with Erin Ollila, SEO website copywriter:

  • Learn more about Erin's done-for-you website copy services if you want to skip the work and hire a professional copywriter to do it for you https://erinollila.com/website-copy
  • Reach out her on Instagram, Facebook or on LinkedIn to talk more about showing up authentically online

As always, listen to the episode and read the full show notes here: https://erinollila.com/podcast 


Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

_______________________________________________________________


Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Live Activities

It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.

https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/


]]> Erin Ollila 6a45c4c9-104a-41f8-ac00-754cd51262b9_hy9bavGxjd Wed, 07 Sep 2022 02:00:00 -0400 2760 1 28 full false The 4 Buying Journey Questions Your Website Must Answer with Lorraine Ball The 4 Buying Journey Questions Your Website Must Answer with Lorraine Ball Copy + Design do not = a website.

However, there is one thing that brings copy and design together. Without it, no published website will be successful.

Curious what that is?

Simple: it's strategy.

Today on the podcast, I welcome marketer Lorraine Ball to talk about the four types of questions people have in their buying journey – specifically, those questions that revolve around information, navigation, commercialization and transactions — and how we can ensure our websites answer those questions.

Learn more about your guest expert, Lorraine Ball
After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee and channeled into her passion of helping small business owners succeed.
 
Today, this entrepreneur, author, professional speaker, and host of a weekly marketing podcast, More than a Few Words, brings creative ideas, practical tips, and decades of real-world experience to every conversation. As the founder of the Digital Toolbox Club she helps business owners use internet marketing to grow. And in her  spare time, she loves to travel, and take photos. 

Learn more about your host:

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients by writing strategic and SEO website copy, you can find her doing other marketing work, such as website audits and SEO research to improve websites in this digital world to improve user experience and boost results for business owners.

Stay in touch with Erin Ollila, SEO website copywriter:

  • Learn more about Erin's done-for-you website copy services if you want to skip the work and hire a professional copywriter to do it for you https://erinollila.com/website-copy
  • Reach out her on Instagram, Facebook or on LinkedIn to talk more about showing up authentically online

As always, listen to the episode and read the full show notes here: https://erinollila.com/podcast 

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

_______________________________________________________________


Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Live Activities

It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.

https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/


]]> Copy + Design do not = a website.

However, there is one thing that brings copy and design together. Without it, no published website will be successful.

Curious what that is?

Simple: it's strategy.

Today on the podcast, I welcome marketer Lorraine Ball to talk about the four types of questions people have in their buying journey – specifically, those questions that revolve around information, navigation, commercialization and transactions — and how we can ensure our websites answer those questions.

Learn more about your guest expert, Lorraine Ball
After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee and channeled into her passion of helping small business owners succeed.
 
Today, this entrepreneur, author, professional speaker, and host of a weekly marketing podcast, More than a Few Words, brings creative ideas, practical tips, and decades of real-world experience to every conversation. As the founder of the Digital Toolbox Club she helps business owners use internet marketing to grow. And in her  spare time, she loves to travel, and take photos. 

Learn more about your host:

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients by writing strategic and SEO website copy, you can find her doing other marketing work, such as website audits and SEO research to improve websites in this digital world to improve user experience and boost results for business owners.

Stay in touch with Erin Ollila, SEO website copywriter:

  • Learn more about Erin's done-for-you website copy services if you want to skip the work and hire a professional copywriter to do it for you https://erinollila.com/website-copy
  • Reach out her on Instagram, Facebook or on LinkedIn to talk more about showing up authentically online

As always, listen to the episode and read the full show notes here: https://erinollila.com/podcast 

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

_______________________________________________________________


Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Live Activities

It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.

https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/


]]> Erin Ollila b752e4a7-e22c-4d5a-af75-db0f1f101ede_hy9bavGxjd Fri, 02 Sep 2022 18:00:00 -0400 1851 1 27 full false How to Audit A Website (Think: Tech, Copy, Design + More!) How to Audit A Website (Think: Tech, Copy, Design + More!) We all know the importance of having a website.  And if you didn't believe that before listening to my podcast, I sure as heck hope that I've drilled that in you by this point.

So, how do you know if the website that you have right now is working to your benefit?

Websites are not a set it and forget it type of thing.

And that's usually something I like to talk about with all of my done for you clients, before we even get started. Yes, you can do a massive amount of work to get a website foundation set, but as your business grows, adjusts, and as you get to know your own clients better, you're constantly going to be making small tweaks to get your offers out there in the world.

And this is exactly why website audits are so important.

In today's episode, I'll talk about everything that goes into a website audit, how you can DIY one, and why hiring a pro (like me!) to audit your site is the best investment you can make.

Learn more about your host:

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients by writing strategic and SEO website copy, you can find her doing other marketing work, such as website audits and SEO research to improve websites in this digital world to improve user experience and boost results for business owners.

Stay in touch with Erin Ollila, SEO website copywriter:

  • Learn more about Erin's done-for-you website copy services if you want to skip the work and hire a professional copywriter to do it for you https://erinollila.com/website-copy
  • Reach out her on Instagram, Facebook or on LinkedIn to talk more about showing up authentically online

As always, listen to the episode and read the full show notes here: https://erinollila.com/podcast 

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

_______________________________________________________________


Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Live Activities

It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.

https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/


]]> We all know the importance of having a website.  And if you didn't believe that before listening to my podcast, I sure as heck hope that I've drilled that in you by this point.

So, how do you know if the website that you have right now is working to your benefit?

Websites are not a set it and forget it type of thing.

And that's usually something I like to talk about with all of my done for you clients, before we even get started. Yes, you can do a massive amount of work to get a website foundation set, but as your business grows, adjusts, and as you get to know your own clients better, you're constantly going to be making small tweaks to get your offers out there in the world.

And this is exactly why website audits are so important.

In today's episode, I'll talk about everything that goes into a website audit, how you can DIY one, and why hiring a pro (like me!) to audit your site is the best investment you can make.

Learn more about your host:

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients by writing strategic and SEO website copy, you can find her doing other marketing work, such as website audits and SEO research to improve websites in this digital world to improve user experience and boost results for business owners.

Stay in touch with Erin Ollila, SEO website copywriter:

  • Learn more about Erin's done-for-you website copy services if you want to skip the work and hire a professional copywriter to do it for you https://erinollila.com/website-copy
  • Reach out her on Instagram, Facebook or on LinkedIn to talk more about showing up authentically online

As always, listen to the episode and read the full show notes here: https://erinollila.com/podcast 

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

_______________________________________________________________


Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Live Activities

It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.

https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/


]]> Erin Ollila f71290be-ef43-4e40-b8fe-13fdf24d3c22_hy9bavGxjd Fri, 02 Sep 2022 17:00:00 -0400 2402 1 26 full false How to Make the Best Website Investment with Katie O'Brien How to Make the Best Website Investment with Katie O'Brien You know your website isn't serving your business how you'd like it to, but how the heck do you know when it's time to make a major change to your site?

Similarly, if you're just starting your business, how do you decide whether you should cobble a DIY website together or hire out the work to a copywriter and website designer?

Like usual, the answer to these questions is....drumroll please....it depends!

But don't worry, this episode of the Talk Copy to Me podcast, website designer and guest expert Katie O'Brien and I will help you consider the financial and time investment that goes into a website launch or rebrand and whether you should do the work yourself or onboard a team.

Learn more about your guest expert, Katie O'Brien
Katie O’Brien is a brand and website designer specializing in elevated branding and fuss-free websites for interior designers. Her superpower and passion are building strategic digital homes that support interior designers’ business and lifestyle goals. Her streamlined 30-day process and long-term care plans go the extra mile, elevating her craft from an artful deliverable to a service that prioritizes you.

Learn more about your host:

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients by writing strategic and SEO website copy, you can find her doing other marketing work, such as website audits and SEO research. She loves interviewing clients, especially to get voice of customer research that helps to inform marketing decisions.

Stay in touch with Erin Ollila, SEO website copywriter:

  • Learn more about Erin's done-for-you website copy services if you want to skip the work and hire a professional copywriter to do it for you https://erinollila.com/website-copy
  • Reach out her on Instagram, Facebook or on LinkedIn to talk more about showing up authentically online

As always, listen to the episode and read the full show notes here: https://erinollila.com/podcast 

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

_______________________________________________________________


Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Live Activities

It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.

https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/


]]> You know your website isn't serving your business how you'd like it to, but how the heck do you know when it's time to make a major change to your site?

Similarly, if you're just starting your business, how do you decide whether you should cobble a DIY website together or hire out the work to a copywriter and website designer?

Like usual, the answer to these questions is....drumroll please....it depends!

But don't worry, this episode of the Talk Copy to Me podcast, website designer and guest expert Katie O'Brien and I will help you consider the financial and time investment that goes into a website launch or rebrand and whether you should do the work yourself or onboard a team.

Learn more about your guest expert, Katie O'Brien
Katie O’Brien is a brand and website designer specializing in elevated branding and fuss-free websites for interior designers. Her superpower and passion are building strategic digital homes that support interior designers’ business and lifestyle goals. Her streamlined 30-day process and long-term care plans go the extra mile, elevating her craft from an artful deliverable to a service that prioritizes you.

Learn more about your host:

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients by writing strategic and SEO website copy, you can find her doing other marketing work, such as website audits and SEO research. She loves interviewing clients, especially to get voice of customer research that helps to inform marketing decisions.

Stay in touch with Erin Ollila, SEO website copywriter:

  • Learn more about Erin's done-for-you website copy services if you want to skip the work and hire a professional copywriter to do it for you https://erinollila.com/website-copy
  • Reach out her on Instagram, Facebook or on LinkedIn to talk more about showing up authentically online

As always, listen to the episode and read the full show notes here: https://erinollila.com/podcast 

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

_______________________________________________________________


Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Live Activities

It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.

https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/


]]> Erin Ollila 390ae424-531d-4d8f-9869-c6b396f03b66_hy9bavGxjd Thu, 25 Aug 2022 02:00:00 -0400 2795 1 25 full false Showing Up Authentically in Your Business & Branding with Josh Womack Showing Up Authentically in Your Business & Branding with Josh Womack We’re all multifaceted human beings, and while we may do one thing professionally, service providers and other small business owners have various creative interests that inspire or light them up. But yet, we’re told that we must stay in our lane and do the thing that’s most closely related to our business.

But, we don’t have to do that.

In fact, if you’re at all interested in showing up authentically online and in your business, it’s vital you bring your whole self to whatever you do.

In this episode of the Talk Copy to Me podcast, copywriter Josh Womack and I talk about pursuing creative endeavors outside of our copywriting jobs, his new book, and how other business owners can go about being creative and putting more of themselves into their work.

Learn more about your guest expert, Josh Womack:

Josh Womack is a Senior Copywriter at Progressive Insurance and author of the new book, “I’m not a copywriter, but … Lessons Learned from a Late Bloomer.” Josh lives in Cleveland, Ohio, with his wife Lauren, and his dog, Dori.

Check out his website or reach out to him on LinkedIn, Twitter, or Instagram.

Learn more about your host:

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients by writing strategic and SEO website copy, you can find her doing other marketing work, such as website audits and SEO research. She loves interviewing clients, especially to get voice of customer research that helps to inform marketing decisions.

Stay in touch with Erin Ollila, SEO website copywriter:

As always, listen to the episode and read the full show notes here: https://erinollila.com/podcast

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

_______________________________________________________________


Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Live Activities

It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.

https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/


]]> We’re all multifaceted human beings, and while we may do one thing professionally, service providers and other small business owners have various creative interests that inspire or light them up. But yet, we’re told that we must stay in our lane and do the thing that’s most closely related to our business.

But, we don’t have to do that.

In fact, if you’re at all interested in showing up authentically online and in your business, it’s vital you bring your whole self to whatever you do.

In this episode of the Talk Copy to Me podcast, copywriter Josh Womack and I talk about pursuing creative endeavors outside of our copywriting jobs, his new book, and how other business owners can go about being creative and putting more of themselves into their work.

Learn more about your guest expert, Josh Womack:

Josh Womack is a Senior Copywriter at Progressive Insurance and author of the new book, “I’m not a copywriter, but … Lessons Learned from a Late Bloomer.” Josh lives in Cleveland, Ohio, with his wife Lauren, and his dog, Dori.

Check out his website or reach out to him on LinkedIn, Twitter, or Instagram.

Learn more about your host:

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients by writing strategic and SEO website copy, you can find her doing other marketing work, such as website audits and SEO research. She loves interviewing clients, especially to get voice of customer research that helps to inform marketing decisions.

Stay in touch with Erin Ollila, SEO website copywriter:

As always, listen to the episode and read the full show notes here: https://erinollila.com/podcast

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

_______________________________________________________________


Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Live Activities

It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.

https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/


]]> Erin Ollila 481d491e-981f-4dec-8562-f384f7a12d30_hy9bavGxjd Wed, 10 Aug 2022 00:00:00 -0400 2631 1 24 full false The Difference between a Messaging and a Visual Style Brand Guide with Michelle Clayton The Difference between a Messaging and a Visual Style Brand Guide with Michelle Clayton Style guides. Brand messaging guides. Editorial guidelines. Copy style documents. Visual branding guides. Voice guidelines. Brand style guide. Brand strategy guides.
 
With so many names for somewhat similar things, it can be overwhelming to know what you're buying into when you invest in your marketing and messaging.
 
Today, we'll talk about style guides and what you can expect from the copy perspective and the design perspective so you can ensure the branding you're investing in meets your high standards (and serves your business into the future!)
 
As always, you can listen in to this episode and read the full show notes at https://erinollila.com/podcast
 
 Meet our experts on visual style brand guides:
Michelle Clayton is the Brand Strategist and Designer behind Let Her Fly, a studio helping successful women look like the pro they are. She strategically captures their personality and expertise in a clear, cohesive brand that feels just like them and attracts more ideal clients, so they can confidently reach their next level.

With a design degree and 30 years in the industry, Michelle’s experience ranges from non-profits to large advertising agencies. She knows first-hand the insecurity that comes from outgrowing your brand, and the positive impact the right one has on your confidence and your bottom line.

And your host, who brings her expertise on copy and messaging guidelines:
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. Her work can be found all over the internet and in print, and includes interviews, ghostwriting, copywriting, and creative nonfiction. Erin is a geek for SEO and all things content marketing. She graduated from Fairfield University with an M.F.A. in Creative Writing. Reach out to her on Instagram at @ErinOllila, or visit her website erinollila.com.

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

_______________________________________________________________


Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Live Activities

It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.

https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/


]]> Style guides. Brand messaging guides. Editorial guidelines. Copy style documents. Visual branding guides. Voice guidelines. Brand style guide. Brand strategy guides.
 
With so many names for somewhat similar things, it can be overwhelming to know what you're buying into when you invest in your marketing and messaging.
 
Today, we'll talk about style guides and what you can expect from the copy perspective and the design perspective so you can ensure the branding you're investing in meets your high standards (and serves your business into the future!)
 
As always, you can listen in to this episode and read the full show notes at https://erinollila.com/podcast
 
 Meet our experts on visual style brand guides:
Michelle Clayton is the Brand Strategist and Designer behind Let Her Fly, a studio helping successful women look like the pro they are. She strategically captures their personality and expertise in a clear, cohesive brand that feels just like them and attracts more ideal clients, so they can confidently reach their next level.

With a design degree and 30 years in the industry, Michelle’s experience ranges from non-profits to large advertising agencies. She knows first-hand the insecurity that comes from outgrowing your brand, and the positive impact the right one has on your confidence and your bottom line.

And your host, who brings her expertise on copy and messaging guidelines:
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. Her work can be found all over the internet and in print, and includes interviews, ghostwriting, copywriting, and creative nonfiction. Erin is a geek for SEO and all things content marketing. She graduated from Fairfield University with an M.F.A. in Creative Writing. Reach out to her on Instagram at @ErinOllila, or visit her website erinollila.com.

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

_______________________________________________________________


Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Live Activities

It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.

https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/


]]> Erin Ollila 5b77fba1-13ff-4e58-a082-19e625698f38_hy9bavGxjd Wed, 03 Aug 2022 01:00:00 -0400 3000 1 23 full false Voice of Customer Research and Messaging with Melissa Payne Voice of Customer Research and Messaging with Melissa Payne If you're interested in brand messaging — what we've been talking about on the podcast for the past couple of months — voice of customer (VOC) research is something you're also likely quite curious about.
 
But what is VOC research, how do you get it, and more importantly, how do you use it in your business?
 
In this episode, I interview brand voice expert Melissa Payne and we cover everything you're wondering about voice of customer research and how it relates to all the brand messaging work you've been doing in your business.
 
 Mentioned in this episode on voice of customer research:

Get to know Melissa better
Melissa Payne (she/her) is maybe the most meta copywriter in the universe: a copywriter for copywriters. As a brand voice, quiz strategist, she helps copywriters and introverted women in business create wild brand love with evergreen quizzes, email sequences and jaw-meet-floor Brand Voice Maps that uncage your true brand voice.
 
She moonlights as a VOC researcher for other cool copywriters and they love it. Melissa has worked with A-list copywriters like Prerna and Mayank Malik of Content Bistro, Eman Ismail and Bree Weber. For more on Melissa Payne, and to learn more about her ethical stance, Brand Voice Cartography and Obsession Oracle quiz packages, stop by her website: storyscoutdigital.com.
 
Learn more about Erin Ollila
 
As always, you can read the full show notes at erinollila.com/podcast

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

_______________________________________________________________


Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Live Activities

It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.

https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/


]]> If you're interested in brand messaging — what we've been talking about on the podcast for the past couple of months — voice of customer (VOC) research is something you're also likely quite curious about.
 
But what is VOC research, how do you get it, and more importantly, how do you use it in your business?
 
In this episode, I interview brand voice expert Melissa Payne and we cover everything you're wondering about voice of customer research and how it relates to all the brand messaging work you've been doing in your business.
 
 Mentioned in this episode on voice of customer research:

Get to know Melissa better
Melissa Payne (she/her) is maybe the most meta copywriter in the universe: a copywriter for copywriters. As a brand voice, quiz strategist, she helps copywriters and introverted women in business create wild brand love with evergreen quizzes, email sequences and jaw-meet-floor Brand Voice Maps that uncage your true brand voice.
 
She moonlights as a VOC researcher for other cool copywriters and they love it. Melissa has worked with A-list copywriters like Prerna and Mayank Malik of Content Bistro, Eman Ismail and Bree Weber. For more on Melissa Payne, and to learn more about her ethical stance, Brand Voice Cartography and Obsession Oracle quiz packages, stop by her website: storyscoutdigital.com.
 
Learn more about Erin Ollila
 
As always, you can read the full show notes at erinollila.com/podcast

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

_______________________________________________________________


Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Live Activities

It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.

https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/


]]> Erin Ollila 0c12c8f4-2c67-40e4-ac37-7c6cc921b749_hy9bavGxjd Wed, 27 Jul 2022 00:00:00 -0400 2704 1 22 full true Brand Messaging and Repurposing Content with Emily Aborn Brand Messaging and Repurposing Content with Emily Aborn How many times have you sat down to create content quickly and instead spent endless hours adjusting the style, voice, personality, and vibe until the words actually sound like you? My guess is that you've been there and done that and spent a long time there...too long.

Creating content or repurposing content you already have shouldn't be that hard. 

But staring at a blank page without your brand messaging nailed down means you're starting from scratch every single time you create any type of marketing asset. And that, my friends, is a ton of wasted time.

And business owners simply don't have time to waste time. Period.

In this episode of the Talk Copy to Me podcast, I talk with Emily Aborn, a freelance content writer and host of the She Built This podcast. We dive into the importance of a brand messaging guide, how they help writers nail their clients' voices, and most importantly, how to create and repurpose content based on the messaging "rules" you create.

Guest Bio:

Emily Aborn is a Freelance Content Writer and Owner Founder of She Built This.

She gets ideas out of brains and onto the page by creating compelling content and copy that helps women entrepreneurs reach their dreams AND their dream clients. 

She lives in New Hampshire with her husband, Jason, and their dog, Clyde. She's into hiking, reading books, all the word and nerdy brain games she can get her hands on, and of course... writing.

Learn more about your host:

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry,  an award-winning online literary journal.

When Erin's not helping her clients by writing strategic and SEO website copy, she’s encouraging them to spend time creating content if they don't have much or repurposing content that they already have.  And most importantly, she hopes this episode helps you understand how to do that in your own business.

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila


]]> How many times have you sat down to create content quickly and instead spent endless hours adjusting the style, voice, personality, and vibe until the words actually sound like you? My guess is that you've been there and done that and spent a long time there...too long.

Creating content or repurposing content you already have shouldn't be that hard. 

But staring at a blank page without your brand messaging nailed down means you're starting from scratch every single time you create any type of marketing asset. And that, my friends, is a ton of wasted time.

And business owners simply don't have time to waste time. Period.

In this episode of the Talk Copy to Me podcast, I talk with Emily Aborn, a freelance content writer and host of the She Built This podcast. We dive into the importance of a brand messaging guide, how they help writers nail their clients' voices, and most importantly, how to create and repurpose content based on the messaging "rules" you create.

Guest Bio:

Emily Aborn is a Freelance Content Writer and Owner Founder of She Built This.

She gets ideas out of brains and onto the page by creating compelling content and copy that helps women entrepreneurs reach their dreams AND their dream clients. 

She lives in New Hampshire with her husband, Jason, and their dog, Clyde. She's into hiking, reading books, all the word and nerdy brain games she can get her hands on, and of course... writing.

Learn more about your host:

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry,  an award-winning online literary journal.

When Erin's not helping her clients by writing strategic and SEO website copy, she’s encouraging them to spend time creating content if they don't have much or repurposing content that they already have.  And most importantly, she hopes this episode helps you understand how to do that in your own business.

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila


]]> Erin Ollila 0c90e97f-219c-43c0-8f84-12f0805c57f2_hy9bavGxjd Wed, 20 Jul 2022 01:00:00 -0400 2752 1 21 full false What Goes In a Brand Messaging Guide for Your Business? What Goes In a Brand Messaging Guide for Your Business? How do you know what to say to your clients? How do you know how to speak to leads on social media or what to write in your email newsletters?

Well, I don't want to oversimplify this for you. But I do have an easy answer. 

The best way to feel confident in all of your marketing and messaging is by investing in a brand messaging guide that clearly lays out your mission, your vision, your values, your voice, your tone, how you speak to your audience, and the other key factors that go into all of your brand messaging.

With a brand messaging guide, you'll gain the confidence to know how to approach all of your marketing now and into the future. You'll also have a tool that helps any employees or contractors you work with nail your messaging so your brand is always consistent — and consistent brands make for trustworthy brands.

Curious about what actually goes in a brand messaging guide? Here's what this episode covers:

  • Why brand messaging guides are important for all businesses
  • Why brand messaging doesn't get the credit they truly deserve
  • What type of research needs to happen in order to prepare to create a brand messaging guide
  • How brand messaging guides influence all the other marketing strategies and assets you create
  • Who you can share your brand messaging guide with and why it helps them do their job better
  • The 10 most important elements all brand messaging guides need
  • What drives those 10 elements so you understand exactly what goes into each section (The meat of the episode happens right here!)
  • How brand messaging can help make you make business and marketing decisions 


Stay in touch with Erin Ollila, SEO website copywriter:

  • Book a Copy Coaching Power Hour if you want to strategize your brand messaging guide instead of doing it completely on your own
  • Learn more about my VIP intensives. Hint hint: I can complete a brand messaging guide for you in one intensive!
  • Reach out on Instagram, Facebook or on LinkedIn to talk more about brand messaging with me!

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

_______________________________________________________________


Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Live Activities

It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.

https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/


]]> How do you know what to say to your clients? How do you know how to speak to leads on social media or what to write in your email newsletters?

Well, I don't want to oversimplify this for you. But I do have an easy answer. 

The best way to feel confident in all of your marketing and messaging is by investing in a brand messaging guide that clearly lays out your mission, your vision, your values, your voice, your tone, how you speak to your audience, and the other key factors that go into all of your brand messaging.

With a brand messaging guide, you'll gain the confidence to know how to approach all of your marketing now and into the future. You'll also have a tool that helps any employees or contractors you work with nail your messaging so your brand is always consistent — and consistent brands make for trustworthy brands.

Curious about what actually goes in a brand messaging guide? Here's what this episode covers:

  • Why brand messaging guides are important for all businesses
  • Why brand messaging doesn't get the credit they truly deserve
  • What type of research needs to happen in order to prepare to create a brand messaging guide
  • How brand messaging guides influence all the other marketing strategies and assets you create
  • Who you can share your brand messaging guide with and why it helps them do their job better
  • The 10 most important elements all brand messaging guides need
  • What drives those 10 elements so you understand exactly what goes into each section (The meat of the episode happens right here!)
  • How brand messaging can help make you make business and marketing decisions 


Stay in touch with Erin Ollila, SEO website copywriter:

  • Book a Copy Coaching Power Hour if you want to strategize your brand messaging guide instead of doing it completely on your own
  • Learn more about my VIP intensives. Hint hint: I can complete a brand messaging guide for you in one intensive!
  • Reach out on Instagram, Facebook or on LinkedIn to talk more about brand messaging with me!

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

_______________________________________________________________


Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Live Activities

It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.

https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/


]]> Erin Ollila ce7721a7-18fb-4b11-937a-65e09d226b13_hy9bavGxjd Mon, 18 Jul 2022 16:00:00 -0400 1607 1 20 full false Turning Testimonials Into Case Study Marketing Content with Brittany Herzberg Turning Testimonials Into Case Study Marketing Content with Brittany Herzberg Case study marketing offers an excellent return on investment. It's one way to show our clients our expertise, while also showcasing the breadth of work we can accomplish. Case studies are perfect for business owners who are modest (to a fault!) and don't love selling themselves as a personal brand or showcasing their expertise in other ways. Best yet — there are so many ways to approach case studies, which helps in this online marketing world where so many people are doing the same things over and over and over again.

Today, I'm talking with Brittany Herzberg, an SEO copywriter about how she approaches storified case study marketing. We both share a passion for strong SEO and solid testimonials, and I wanted showcase how two professionals who do the same thing for their clients (case studies!) approach the process similarly...and even more important, differently. If you're focusing on improving your customer experience or updating your systems to make clients feel more at ease, creating case studies should be the very next item on your to do list.

Here's exactly what we covered when we discussed turning testimonials into case study marketing assets:

  • How Brittany’s efforts to make friends as a child also served her well in the online business world
  • The importance of building out testimonials into bigger pieces of marketing content, specifically case studies
  • What a case study is and why business owners should invest in them.
  • Brittany’s approach to storified case studies
  • How case studies can show off your expertise without you having to boast and brag as a business owner
  • The trouble with writing your own case studies (and how to potentially overcome them)
  • The benefits of hiring an expert “outsider” to write the case studies for you. (Call us!)
  • How to determine what makes the best testimonials (and use them in your case study marketing
  • Whether or not sourcing information from your case studies can be templatizable
  • Where to use case studies on the website
  • Why case studies are good for client acquisition and also for SEO

Learn more about Brittany

Brittany Herzberg is who holistic health and wellness pros call when they want to show up as the answer to a Googled question and find clients that feel like friends. After building a thriving massage practice—she realized most of her clients chose to book because of her website. That combined with her 15+ years in the healthcare field has shown her that clients search for—& book with—providers they connect with.

She believes the first step to building a practice full of your dream clients—is to enlist the help of your website words. As an SEO copywriter, she knows how important it is to showcase your personality, highlight the client experience, & strategically use your clients' words. You can usually find her sitting on the floor—parked next to her dog, Jac—with an iced oat milk latte in-hand.

Learn more about your host:
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. Her favorite response to almost any marketing question is "It depends!", but she'll always explain why and how you can make the best decision for your business. 

When she's not helping her clients by writing strategic and SEO website copy, she's encouraging them to focus creating case study marketing assets that can serve them in the long term. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

Oh, and don’t forget to check out Erin’s Testimonial Toolbox course!

]]> Case study marketing offers an excellent return on investment. It's one way to show our clients our expertise, while also showcasing the breadth of work we can accomplish. Case studies are perfect for business owners who are modest (to a fault!) and don't love selling themselves as a personal brand or showcasing their expertise in other ways. Best yet — there are so many ways to approach case studies, which helps in this online marketing world where so many people are doing the same things over and over and over again.

Today, I'm talking with Brittany Herzberg, an SEO copywriter about how she approaches storified case study marketing. We both share a passion for strong SEO and solid testimonials, and I wanted showcase how two professionals who do the same thing for their clients (case studies!) approach the process similarly...and even more important, differently. If you're focusing on improving your customer experience or updating your systems to make clients feel more at ease, creating case studies should be the very next item on your to do list.

Here's exactly what we covered when we discussed turning testimonials into case study marketing assets:

  • How Brittany’s efforts to make friends as a child also served her well in the online business world
  • The importance of building out testimonials into bigger pieces of marketing content, specifically case studies
  • What a case study is and why business owners should invest in them.
  • Brittany’s approach to storified case studies
  • How case studies can show off your expertise without you having to boast and brag as a business owner
  • The trouble with writing your own case studies (and how to potentially overcome them)
  • The benefits of hiring an expert “outsider” to write the case studies for you. (Call us!)
  • How to determine what makes the best testimonials (and use them in your case study marketing
  • Whether or not sourcing information from your case studies can be templatizable
  • Where to use case studies on the website
  • Why case studies are good for client acquisition and also for SEO

Learn more about Brittany

Brittany Herzberg is who holistic health and wellness pros call when they want to show up as the answer to a Googled question and find clients that feel like friends. After building a thriving massage practice—she realized most of her clients chose to book because of her website. That combined with her 15+ years in the healthcare field has shown her that clients search for—& book with—providers they connect with.

She believes the first step to building a practice full of your dream clients—is to enlist the help of your website words. As an SEO copywriter, she knows how important it is to showcase your personality, highlight the client experience, & strategically use your clients' words. You can usually find her sitting on the floor—parked next to her dog, Jac—with an iced oat milk latte in-hand.

Learn more about your host:
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. Her favorite response to almost any marketing question is "It depends!", but she'll always explain why and how you can make the best decision for your business. 

When she's not helping her clients by writing strategic and SEO website copy, she's encouraging them to focus creating case study marketing assets that can serve them in the long term. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

Oh, and don’t forget to check out Erin’s Testimonial Toolbox course!

]]> Erin Ollila 0e7909ca-801c-4590-8783-83abfcbe6fae_hy9bavGxjd Wed, 06 Jul 2022 01:00:00 -0400 2368 1 19 full false Customer Experience for Systems and Processes with Charlotte Isaac Customer Experience for Systems and Processes with Charlotte Isaac Charlotte Isaac is a Business Operations Consultant who gave up her role as a corporate ops manager inside of a creative agency so that she could serve small business owners who love their people just as much as she does hers. Through her signature program, Ease Seekers Society, and her DIY Dubsado shop, Charlotte helps overwhelmed and overworked entrepreneurs build customized solutions so they can serve their clients better, automate busywork, and feel confident in their business. Blessed with a travel bug herself, Charlotte leads by example, having designed her own business in a way that allows plenty of space to enjoy life with her husband, both in their hometown of Sydney, Australia and around the world.

In this conversation, we talk about how systems can help business owners provide the best possible customer experience.

Here's what we covered in detail:

  • Why Dubsado (and the importance of choosing a tool that can grow with you)
  • How our customers come to us thinking they need one thing, but we’re able to provide them with more value than the face-value need or problem they’re experiencing
  • How people think systems = automation or tech, but words play a vital role when it comes to systems
  • Some of the many common touch points where words
  • Erin’s excitement over a compliment one of her client’s shared about Erin’s invoices
  • The 3 most important project phases and how to wow your clients in each phase (plus, a suggestion on how Erin breaks the third phase into two different sections)
  • Why systems aren’t sneaky or robotic. Instead, they’re a service for your client.
  • What goes into a services guide (Hint: Charlotte has a small and very helpful Services guide training in her shop. I’ve taken it and can recommend it!)
  • What goes into a Welcome Guide and how they can help you set boundaries within your business
  • Why boundaries are not a bad thing; in fact, boundaries can make your clients feel confident about working with you
  • The ideal moment to ask for a testimonial
  • Why it’s so much easier to adjust your processes and systems after you’ve put in the strategic effort to set them up correctly at first.

Connect with Charlotte

Website: http://charlotteisaac.com/

Instagram: https://www.instagram.com/charlotteisaachq/

7 Steps to Automation: https://charlotteisaac.com/steps-to-automation

Connect with Erin

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila


]]> Charlotte Isaac is a Business Operations Consultant who gave up her role as a corporate ops manager inside of a creative agency so that she could serve small business owners who love their people just as much as she does hers. Through her signature program, Ease Seekers Society, and her DIY Dubsado shop, Charlotte helps overwhelmed and overworked entrepreneurs build customized solutions so they can serve their clients better, automate busywork, and feel confident in their business. Blessed with a travel bug herself, Charlotte leads by example, having designed her own business in a way that allows plenty of space to enjoy life with her husband, both in their hometown of Sydney, Australia and around the world.

In this conversation, we talk about how systems can help business owners provide the best possible customer experience.

Here's what we covered in detail:

  • Why Dubsado (and the importance of choosing a tool that can grow with you)
  • How our customers come to us thinking they need one thing, but we’re able to provide them with more value than the face-value need or problem they’re experiencing
  • How people think systems = automation or tech, but words play a vital role when it comes to systems
  • Some of the many common touch points where words
  • Erin’s excitement over a compliment one of her client’s shared about Erin’s invoices
  • The 3 most important project phases and how to wow your clients in each phase (plus, a suggestion on how Erin breaks the third phase into two different sections)
  • Why systems aren’t sneaky or robotic. Instead, they’re a service for your client.
  • What goes into a services guide (Hint: Charlotte has a small and very helpful Services guide training in her shop. I’ve taken it and can recommend it!)
  • What goes into a Welcome Guide and how they can help you set boundaries within your business
  • Why boundaries are not a bad thing; in fact, boundaries can make your clients feel confident about working with you
  • The ideal moment to ask for a testimonial
  • Why it’s so much easier to adjust your processes and systems after you’ve put in the strategic effort to set them up correctly at first.

Connect with Charlotte

Website: http://charlotteisaac.com/

Instagram: https://www.instagram.com/charlotteisaachq/

7 Steps to Automation: https://charlotteisaac.com/steps-to-automation

Connect with Erin

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila


]]> Erin Ollila 83bd075c-49f1-4475-a385-5b9c22176a98_hy9bavGxjd Wed, 29 Jun 2022 01:00:00 -0400 2943 1 18 full false Small Business Customer Experience with Megan Dowd Small Business Customer Experience with Megan Dowd On the previous episode of the Talk Copy to Me podcast, we talked about testimonials.

But what gets you stellar testimonials?

The answer is simple: you provide an excellent customer experience.

Though, as simple as that answer is, there’s so much that goes into how the heck you actually go about providing that small business customer experience.

In this episode of the Talk Copy to Me podcast, I talk with storyteller and strategist Megan Dowd. Megan works with female small biz owners and entrepreneurs to build their brand narratives and create offer suites that build a true connection with their audience. She is the founder of Human First Biz Second and The Original Spicy Soapbox.
____________________________________________________
Learn more about our guest

Megan Dowd is a storyteller and strategist who works with feminist small biz owners & entrepreneurs to build brand narratives and offer suites that create real connection with their “audience” — Aka community. Aka clients. Aka real people with real lives.

She is the founder of Human First, Biz Second,® and the original Spicy Soapbox™, and is currently receiving her coaching certification through the Institute for Equity-Centered Coaching in order to deepen the work she does with clients to help them unpack and understand their stories, their offers, and their people.

Learn more about Erin:
Conversion copywriter. Copy Coach. Lover of ice cream, especially in non-dairy forms. Erin Ollila is a website copywriter who believes in the power of words and how a message can inform—and even transform—its intended audience. When she’s not working with big brands and small businesses to marry strategy, storytelling, and SEO, you can find her exploring southeastern MA with her family and friends. Erin graduated from Fairfield University with an M.F.A. in Creative Writing. Reach out to her on Instagram @ErinOllila or learn more about her at http://erinollila.com.

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

_______________________________________________________________


Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Live Activities

It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.

https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/


]]> On the previous episode of the Talk Copy to Me podcast, we talked about testimonials.

But what gets you stellar testimonials?

The answer is simple: you provide an excellent customer experience.

Though, as simple as that answer is, there’s so much that goes into how the heck you actually go about providing that small business customer experience.

In this episode of the Talk Copy to Me podcast, I talk with storyteller and strategist Megan Dowd. Megan works with female small biz owners and entrepreneurs to build their brand narratives and create offer suites that build a true connection with their audience. She is the founder of Human First Biz Second and The Original Spicy Soapbox.
____________________________________________________
Learn more about our guest

Megan Dowd is a storyteller and strategist who works with feminist small biz owners & entrepreneurs to build brand narratives and offer suites that create real connection with their “audience” — Aka community. Aka clients. Aka real people with real lives.

She is the founder of Human First, Biz Second,® and the original Spicy Soapbox™, and is currently receiving her coaching certification through the Institute for Equity-Centered Coaching in order to deepen the work she does with clients to help them unpack and understand their stories, their offers, and their people.

Learn more about Erin:
Conversion copywriter. Copy Coach. Lover of ice cream, especially in non-dairy forms. Erin Ollila is a website copywriter who believes in the power of words and how a message can inform—and even transform—its intended audience. When she’s not working with big brands and small businesses to marry strategy, storytelling, and SEO, you can find her exploring southeastern MA with her family and friends. Erin graduated from Fairfield University with an M.F.A. in Creative Writing. Reach out to her on Instagram @ErinOllila or learn more about her at http://erinollila.com.

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

_______________________________________________________________


Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Live Activities

It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.

https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/


]]> Erin Ollila a640ce12-0fc5-4560-a8da-2c434e65d43b_hy9bavGxjd Wed, 22 Jun 2022 01:00:00 -0400 2589 1 17 full false Social Proofing: How to Ask for a Testimonial (And Use It!) Social Proofing: How to Ask for a Testimonial (And Use It!) As a business owner, it's vital to have testimonials on your website —and basically throughout all your marketing content and social channels. In today's economy, consumers want to feel like they can trust the brands and businesses they purchase from. Social proofing your copy and content helps your clients gain confidence and makes the decision-making process so much easier for them. 

Plus, testimonials can help with SEO and storytelling, especially if you can turn your client's answers into case study marketing assets. 

But, do you know how to ask for a testimonial, and even more importantly, where to put it once you get it? In this episode, we'll talk about the many ways you can ask for testimonials from your clients, where to display them, and how to use them to showcase your previous clients' experiences so your leads and overall audience feels excited to move forward and work with you, too.

Curious about testimonials and how to use them? Here’s what was covered…

  • Why social proofing via storytelling is a powerful conversion tool.
  • Why business owners should prioritize getting and using social proof
  • How to ask for testimonials from your current and former clients
  • How to incorporate social proof on your website, sales copy, and more places
  • How testimonials can help you improve your website SEO 
  • How to map out your customers' journey with your testimonials

Erin's homework assignment for this episode

Go get testimonials! But seriously, if you're not sure how to go about doing that, I've got a great option for you. The Testimonial Toolbox will help you create systems to ask for testimonials so social proofing your web and sales copy will be a breeze. This short course will give you the solid footing you need to get stellar responses from your clients now and into the future.

Learn more about your host:
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. Her favorite response to almost any marketing question is "It depends!", but she'll always explain why and how you can make the best decision for your business.

Stay in touch with Erin Ollila, SEO website copywriter:

  • Book a Copy Coaching Power Hour if you need guidance on social proofing your marketing —  https://erinollila.com/copy-coaching/
  • Learn more about Erin's VIP days — https://erinollila.com/vip-day/
  • Reach out Erin on Instagram  — http://instagram.com/erinollila
  • Find her on Facebook — http://facebook.com/erinollilacreative
  • Connect on LinkedIn — http://linkedin.com/in/erinollila

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

_______________________________________________________________


Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Live Activities

It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.

https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/


]]> As a business owner, it's vital to have testimonials on your website —and basically throughout all your marketing content and social channels. In today's economy, consumers want to feel like they can trust the brands and businesses they purchase from. Social proofing your copy and content helps your clients gain confidence and makes the decision-making process so much easier for them. 

Plus, testimonials can help with SEO and storytelling, especially if you can turn your client's answers into case study marketing assets. 

But, do you know how to ask for a testimonial, and even more importantly, where to put it once you get it? In this episode, we'll talk about the many ways you can ask for testimonials from your clients, where to display them, and how to use them to showcase your previous clients' experiences so your leads and overall audience feels excited to move forward and work with you, too.

Curious about testimonials and how to use them? Here’s what was covered…

  • Why social proofing via storytelling is a powerful conversion tool.
  • Why business owners should prioritize getting and using social proof
  • How to ask for testimonials from your current and former clients
  • How to incorporate social proof on your website, sales copy, and more places
  • How testimonials can help you improve your website SEO 
  • How to map out your customers' journey with your testimonials

Erin's homework assignment for this episode

Go get testimonials! But seriously, if you're not sure how to go about doing that, I've got a great option for you. The Testimonial Toolbox will help you create systems to ask for testimonials so social proofing your web and sales copy will be a breeze. This short course will give you the solid footing you need to get stellar responses from your clients now and into the future.

Learn more about your host:
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. Her favorite response to almost any marketing question is "It depends!", but she'll always explain why and how you can make the best decision for your business.

Stay in touch with Erin Ollila, SEO website copywriter:

  • Book a Copy Coaching Power Hour if you need guidance on social proofing your marketing —  https://erinollila.com/copy-coaching/
  • Learn more about Erin's VIP days — https://erinollila.com/vip-day/
  • Reach out Erin on Instagram  — http://instagram.com/erinollila
  • Find her on Facebook — http://facebook.com/erinollilacreative
  • Connect on LinkedIn — http://linkedin.com/in/erinollila

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

_______________________________________________________________


Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Live Activities

It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.

https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/


]]> Erin Ollila aaae1469-dc11-4174-9b0f-3236ceb36db1_hy9bavGxjd Wed, 08 Jun 2022 20:00:00 -0400 1777 1 16 full false Sales Page Copywriting for a Short or Long Form Sales Page Sales Page Copywriting for a Short or Long Form Sales Page Let's face it, you probably have really strong feelings about sales pages. 

Most of the people I work with (or talk to!) either prefer a long sales page or a short sales page, and they definitely have their strong opinions on why those types of sales pages are their favorite. In this episode, we'll talk about both, as well as approaching sales from a place of service.

Here's what we covered:

  • Why sales are important. Sure, it's an obvious answer, but you need encouragement to get out there and sell your services and products.
  • Why selling is a service. When you shift your mindset to understand this, the anxiety of selling seems to just....well...disappear!
  • Reminder: the people who find their way to your sales page by choice (and why this matters).
  • Ever been disappointed by going to a really boring party? That's how leads feel about unappealing sales copy.
  • The reason why long sales pages are so long. (Haven't you always wondered this?)
  • Your clients don't necessarily have pain points...and if they don't remember, they do have needs.
  • The very questions you need to ask yourself before writing a sales page or hiring a copywriter to do it for you.
  • The outlines of both short and long sales pages. Not separated by sections or "rows" of content — I'm not sharing a template here — 
  • If you have a primed buyer, make it easy for them to jump right to make a purchase. Similarly, provide enough information for the less aware or less ready clients to make a decision that they feel comfortable with.

__________________________________________

DON'T FORGET:
Download your Sales Page Primer to get access to the questions you need to ask yourself before writing a sales page (or working with a copywriter!) and the layout of how a short and long form sales page should be set up. Grab it here, or copy and paste this link: https://bit.ly/eosalesprimer
________________________________________

I ALSO TALKED ABOUT TESTIMONIALS IN THIS EPISODE
And we allllll know how important testimonials are for both service providers and businesses that sell products.

Yet, so many business owners don't really know how to go about getting testimonials — never mind GOOD testimonials. Which is exactly why I created the Testimonial Toolbox, and I encourage you to work through this small course (don't worry, you can work through the material all in one sitting!)  https://bit.ly/eotestimonial

__________________________________________

Learn more about Erin:
Conversion copywriter. Copy Coach. Lover of ice cream, especially in non-dairy forms. Erin Ollila is a website copywriter who believes in the power of words and how a message can inform—and even transform—its intended audience. When she’s not working with big brands and small businesses to marry strategy, storytelling, and SEO, you can find her exploring southeastern MA with her family and friends. Erin graduated from Fairfield University with an M.F.A. in Creative Writing. Reach out to her on Instagram @ErinOllila or learn more about her at http://erinollila.com.

Connect with Erin

Reach out to continue the conv

]]> Let's face it, you probably have really strong feelings about sales pages. 

Most of the people I work with (or talk to!) either prefer a long sales page or a short sales page, and they definitely have their strong opinions on why those types of sales pages are their favorite. In this episode, we'll talk about both, as well as approaching sales from a place of service.

Here's what we covered:

  • Why sales are important. Sure, it's an obvious answer, but you need encouragement to get out there and sell your services and products.
  • Why selling is a service. When you shift your mindset to understand this, the anxiety of selling seems to just....well...disappear!
  • Reminder: the people who find their way to your sales page by choice (and why this matters).
  • Ever been disappointed by going to a really boring party? That's how leads feel about unappealing sales copy.
  • The reason why long sales pages are so long. (Haven't you always wondered this?)
  • Your clients don't necessarily have pain points...and if they don't remember, they do have needs.
  • The very questions you need to ask yourself before writing a sales page or hiring a copywriter to do it for you.
  • The outlines of both short and long sales pages. Not separated by sections or "rows" of content — I'm not sharing a template here — 
  • If you have a primed buyer, make it easy for them to jump right to make a purchase. Similarly, provide enough information for the less aware or less ready clients to make a decision that they feel comfortable with.

__________________________________________

DON'T FORGET:
Download your Sales Page Primer to get access to the questions you need to ask yourself before writing a sales page (or working with a copywriter!) and the layout of how a short and long form sales page should be set up. Grab it here, or copy and paste this link: https://bit.ly/eosalesprimer
________________________________________

I ALSO TALKED ABOUT TESTIMONIALS IN THIS EPISODE
And we allllll know how important testimonials are for both service providers and businesses that sell products.

Yet, so many business owners don't really know how to go about getting testimonials — never mind GOOD testimonials. Which is exactly why I created the Testimonial Toolbox, and I encourage you to work through this small course (don't worry, you can work through the material all in one sitting!)  https://bit.ly/eotestimonial

__________________________________________

Learn more about Erin:
Conversion copywriter. Copy Coach. Lover of ice cream, especially in non-dairy forms. Erin Ollila is a website copywriter who believes in the power of words and how a message can inform—and even transform—its intended audience. When she’s not working with big brands and small businesses to marry strategy, storytelling, and SEO, you can find her exploring southeastern MA with her family and friends. Erin graduated from Fairfield University with an M.F.A. in Creative Writing. Reach out to her on Instagram @ErinOllila or learn more about her at http://erinollila.com.

Connect with Erin

Reach out to continue the conv

]]> Erin Ollila 87acca93-da8f-43c7-b561-2d4902026734_hy9bavGxjd Wed, 25 May 2022 15:00:00 -0400 1541 1 15 full false Non-Sleazy Sales Copy and Smart Launches with Jess Haney Non-Sleazy Sales Copy and Smart Launches with Jess Haney Okay, let’s begin by addressing that this episode is long. Though every moment of this conversation on ethical sales launches and how to approach non-sleazy sales copy is so valuable, so I encourage you to listen all the way to the end (Listen and take notes. Listen and take notes, my friends.)

  • How to go from 1:1 to 1:many
  • How a 1:many model lowers the barrier to entry while still providing a lot of support to your clients.
  • How to look at sales as a service
  • How to ideate what to offer and how to be strategic about when and how to launch
  • How capacity planning goes into strategic sales launches
  • Why copywriting (or working with a copywriter) truly needs to be the first step after you’ve created an offer
  • What to do to course correct if you approach a copywriter too late in the launch process
  • Data. Data. Data. Why you need to collect and analyze date to make strategic sales decisions
  • How many different things factor into conversions and conversion copywriting.
  • The myth of 7-figure launch and false marketing promises
  • Erin’s crush on Trevor Noah and why that’s actually pretty relevant to this conversation
  • How to approach copy by acknowledging pain points without taking advantage of them, and more importantly how to shy away from shame-driven marketing

________________________________________

DON'T FORGET:
Download your Sales Page Primer to get access to the questions you need to ask yourself before writing a sales page (or working with a copywriter!) and the layout of how a short and long form sales page should be set up. Grab it here, or copy and paste this link: https://bit.ly/eosalesprimer

________________________________________

Learn more about Jess:
Jess Haney is a conversion copywriter and launch strategist. She helps coaches and service providers move from a 1:1 to a 1:many model through strategic, personalized sales copy, launch content, and launch plans. 

Jess has worked on dozens of launches across multiple niches and has seen firsthand just how much a successful launch can change your business and your life.

Reach out to Jess via her website or Instagram.

________________________________________


Learn more about Erin:
Conversion copywriter. Copy Coach. Lover of ice cream, especially in non-dairy forms. Erin Ollila is a website copywriter who believes in the power of words and how a message can inform—and even transform—its intended audience. When she’s not working with big brands and small businesses to marry strategy, storytelling, and SEO, you can find her exploring southeastern MA with her family and friends. Erin graduated from Fairfield University with an M.F.A. in Creative Writing. Reach out to her on Instagram @ErinOllila or learn more about her at http://erinollila.com.

Connect with Erin

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagra

]]> Okay, let’s begin by addressing that this episode is long. Though every moment of this conversation on ethical sales launches and how to approach non-sleazy sales copy is so valuable, so I encourage you to listen all the way to the end (Listen and take notes. Listen and take notes, my friends.)

  • How to go from 1:1 to 1:many
  • How a 1:many model lowers the barrier to entry while still providing a lot of support to your clients.
  • How to look at sales as a service
  • How to ideate what to offer and how to be strategic about when and how to launch
  • How capacity planning goes into strategic sales launches
  • Why copywriting (or working with a copywriter) truly needs to be the first step after you’ve created an offer
  • What to do to course correct if you approach a copywriter too late in the launch process
  • Data. Data. Data. Why you need to collect and analyze date to make strategic sales decisions
  • How many different things factor into conversions and conversion copywriting.
  • The myth of 7-figure launch and false marketing promises
  • Erin’s crush on Trevor Noah and why that’s actually pretty relevant to this conversation
  • How to approach copy by acknowledging pain points without taking advantage of them, and more importantly how to shy away from shame-driven marketing

________________________________________

DON'T FORGET:
Download your Sales Page Primer to get access to the questions you need to ask yourself before writing a sales page (or working with a copywriter!) and the layout of how a short and long form sales page should be set up. Grab it here, or copy and paste this link: https://bit.ly/eosalesprimer

________________________________________

Learn more about Jess:
Jess Haney is a conversion copywriter and launch strategist. She helps coaches and service providers move from a 1:1 to a 1:many model through strategic, personalized sales copy, launch content, and launch plans. 

Jess has worked on dozens of launches across multiple niches and has seen firsthand just how much a successful launch can change your business and your life.

Reach out to Jess via her website or Instagram.

________________________________________


Learn more about Erin:
Conversion copywriter. Copy Coach. Lover of ice cream, especially in non-dairy forms. Erin Ollila is a website copywriter who believes in the power of words and how a message can inform—and even transform—its intended audience. When she’s not working with big brands and small businesses to marry strategy, storytelling, and SEO, you can find her exploring southeastern MA with her family and friends. Erin graduated from Fairfield University with an M.F.A. in Creative Writing. Reach out to her on Instagram @ErinOllila or learn more about her at http://erinollila.com.

Connect with Erin

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagra

]]> Erin Ollila 7e8d166b-e0c5-4190-aa79-1e0c91bd64b4_hy9bavGxjd Wed, 18 May 2022 01:00:00 -0400 2939 1 14 full false Lazy and Strategic Sales Launches with Kristin Macintyre Lazy and Strategic Sales Launches with Kristin Macintyre How do you feel about writing sales copy or planning a sales launch?

In this episode, Kristin and I will discuss:

  • What a lazy launch is and how you can learn so much from them for future strategic launches
  • What Kristin learned from her own lazy launch and how she shifted her upcoming launch based on the information she learned from the first launch.
  • How your clients (and VOC research) can help you determine what the product will look like when it launches and how your messaging gets marketing to your ideal audience
  • There’s a massive amount of copy that goes into any sales launch. Think: Sales page, emails, funnels, conversion events, and other assets, like registration pages, ads, and more (and more and more!)
  • The difference between a launch strategist and a sales copywriter and how someone can play both roles, but that doesn’t mean all copywriters help to create launch or funnel strategy
  • How the three pieces to all launches are: Audience, offer, and copy
  • Voice of customer research and data informs copy, which means there’s no guessing from copywriters 
  • Learning the level of awareness your potential buyers are helps to create copy
  • Why a copywriter is only as good as the questions they ask….so let them ask those questions to help guide your project

________________________________________

DON'T FORGET:
Download your Sales Page Primer to get access to the questions you need to ask yourself before writing a sales page (or working with a copywriter!) and the layout of how a short and long form sales page should be set up. Grab it here, or copy and paste this link: https://bit.ly/eosalesprimer

________________________________________

Learn about Kristin Macintyre

Kristin Macintyre is a launch copywriter who helps online course creators have feel-good, sold-out launches with copy that connects and converts.

Visit her website macintyrecopy.com
Find her on Instagram @kristin.macintyre

________________________________________

Learn more about Erin:
Conversion copywriter. Copy Coach. Lover of ice cream, especially in non-dairy forms. Erin Ollila is a website copywriter who believes in the power of words and how a message can inform—and even transform—its intended audience. When she’s not working with big brands and small businesses to marry strategy, storytelling, and SEO, you can find her exploring southeastern MA with her family and friends. Erin graduated from Fairfield University with an M.F.A. in Creative Writing. Reach out to her on Instagram @ErinOllila or learn more about her at http://erinollila.com.

Stay in touch with your host Erin Ollila:

  • Website: http://erinollila.com
  • Instagram: http://instagram.com/erinollila

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila


]]> How do you feel about writing sales copy or planning a sales launch?

In this episode, Kristin and I will discuss:

  • What a lazy launch is and how you can learn so much from them for future strategic launches
  • What Kristin learned from her own lazy launch and how she shifted her upcoming launch based on the information she learned from the first launch.
  • How your clients (and VOC research) can help you determine what the product will look like when it launches and how your messaging gets marketing to your ideal audience
  • There’s a massive amount of copy that goes into any sales launch. Think: Sales page, emails, funnels, conversion events, and other assets, like registration pages, ads, and more (and more and more!)
  • The difference between a launch strategist and a sales copywriter and how someone can play both roles, but that doesn’t mean all copywriters help to create launch or funnel strategy
  • How the three pieces to all launches are: Audience, offer, and copy
  • Voice of customer research and data informs copy, which means there’s no guessing from copywriters 
  • Learning the level of awareness your potential buyers are helps to create copy
  • Why a copywriter is only as good as the questions they ask….so let them ask those questions to help guide your project

________________________________________

DON'T FORGET:
Download your Sales Page Primer to get access to the questions you need to ask yourself before writing a sales page (or working with a copywriter!) and the layout of how a short and long form sales page should be set up. Grab it here, or copy and paste this link: https://bit.ly/eosalesprimer

________________________________________

Learn about Kristin Macintyre

Kristin Macintyre is a launch copywriter who helps online course creators have feel-good, sold-out launches with copy that connects and converts.

Visit her website macintyrecopy.com
Find her on Instagram @kristin.macintyre

________________________________________

Learn more about Erin:
Conversion copywriter. Copy Coach. Lover of ice cream, especially in non-dairy forms. Erin Ollila is a website copywriter who believes in the power of words and how a message can inform—and even transform—its intended audience. When she’s not working with big brands and small businesses to marry strategy, storytelling, and SEO, you can find her exploring southeastern MA with her family and friends. Erin graduated from Fairfield University with an M.F.A. in Creative Writing. Reach out to her on Instagram @ErinOllila or learn more about her at http://erinollila.com.

Stay in touch with your host Erin Ollila:

  • Website: http://erinollila.com
  • Instagram: http://instagram.com/erinollila

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila


]]> Erin Ollila 8ab56e8e-5349-4d3c-8bae-7fc617120798_hy9bavGxjd Wed, 11 May 2022 01:00:00 -0400 2682 1 13 full false The POWER Pre-Launch Marketing Framework with Ash Chow The POWER Pre-Launch Marketing Framework with Ash Chow Want to know what makes for a successful sales launch?

Well, one of the key elements is prepping your audience during a pre-launch period so they're primed and ready to buy when it's time to sit down and sell.

 Launch strategist, Ash Chow, stops by the podcast today to talk about pre-launch strategy and her POWER framework. This is a longer-than-usual episode and every moment is worth a listen.

Curious about pre-launch strategy? Here's exactly what we discussed on the podcast:

  • How most business owners attach a lot of themselves to what they've created, which leads to fear or anxiety in regard to launching.
  • Ash's mindset coach reminds her that "the victory is in the taking action." and shifting your mindset from outcomes to actions will lead to more contentment
  • How pre-launch marketing helps you do less heavy lifting during the actual launch period
  • The timeline to share pre-launch marketing content before a launch, and what to do if you start sharing pre-launch content a bit later than you should have
  • The factors that go into determining when to start intentional pre-launch marketing, and how to determine how capacity planning and other factors play into the timeline
  • Ash's framework that covers the five specific things your pre-launch marketing needs to do before your official launch. You don't want to miss this part!
  • Creating content that makes your product seem like a no-brainer offer.
  • Long versus short sales pages and the benefits of both.

_______________________________________________________________________________________

EPISODE 012.

Read the show notes and view the full transcript here:
https://erinollila.com/pre-launch-marketing/ 

_______________________________________________________________________________________


DON'T FORGET:
Download your Sales Page Primer to get access to the questions you need to ask yourself before writing a sales page (or working with a copywriter!) and the layout of how a short and long form sales page should be set up. Grab it here, or copy and paste this link: https://bit.ly/eosalesprimer
________________________________________

Learn more about launch strategist,  Ash Chow:
Ash Chow is a launch strategist & conversion copywriter for online entrepreneurs who want to sell their digital products on repeat and leave the world a better place than they found it! She thrives on writing empathy driven copy that makes her clients and their audience feel seen and heard.

Learn more about your host:
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. Her favorite response to almost any marketing question is “It depends!”,  but she’ll always explain why and how you can make the best decision for your business.

She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. Erin’s work can be found all over the internet and in print, and includes interviews, ghostwriting, copywriting, and creative nonfiction.

Stay in touch with Erin Ollila, SEO website copywriter:

]]> Want to know what makes for a successful sales launch?

Well, one of the key elements is prepping your audience during a pre-launch period so they're primed and ready to buy when it's time to sit down and sell.

 Launch strategist, Ash Chow, stops by the podcast today to talk about pre-launch strategy and her POWER framework. This is a longer-than-usual episode and every moment is worth a listen.

Curious about pre-launch strategy? Here's exactly what we discussed on the podcast:

  • How most business owners attach a lot of themselves to what they've created, which leads to fear or anxiety in regard to launching.
  • Ash's mindset coach reminds her that "the victory is in the taking action." and shifting your mindset from outcomes to actions will lead to more contentment
  • How pre-launch marketing helps you do less heavy lifting during the actual launch period
  • The timeline to share pre-launch marketing content before a launch, and what to do if you start sharing pre-launch content a bit later than you should have
  • The factors that go into determining when to start intentional pre-launch marketing, and how to determine how capacity planning and other factors play into the timeline
  • Ash's framework that covers the five specific things your pre-launch marketing needs to do before your official launch. You don't want to miss this part!
  • Creating content that makes your product seem like a no-brainer offer.
  • Long versus short sales pages and the benefits of both.

_______________________________________________________________________________________

EPISODE 012.

Read the show notes and view the full transcript here:
https://erinollila.com/pre-launch-marketing/ 

_______________________________________________________________________________________


DON'T FORGET:
Download your Sales Page Primer to get access to the questions you need to ask yourself before writing a sales page (or working with a copywriter!) and the layout of how a short and long form sales page should be set up. Grab it here, or copy and paste this link: https://bit.ly/eosalesprimer
________________________________________

Learn more about launch strategist,  Ash Chow:
Ash Chow is a launch strategist & conversion copywriter for online entrepreneurs who want to sell their digital products on repeat and leave the world a better place than they found it! She thrives on writing empathy driven copy that makes her clients and their audience feel seen and heard.

Learn more about your host:
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. Her favorite response to almost any marketing question is “It depends!”,  but she’ll always explain why and how you can make the best decision for your business.

She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. Erin’s work can be found all over the internet and in print, and includes interviews, ghostwriting, copywriting, and creative nonfiction.

Stay in touch with Erin Ollila, SEO website copywriter:

]]> https://erinollila.com/pre-launch-marketing/ Erin Ollila 645678eb-e48b-4f4d-beab-17d95d3dba5d_hy9bavGxjd Wed, 04 May 2022 00:00:00 -0400 2801 full false Is SEO for Copywriting A Smart Investment? Is SEO for Copywriting A Smart Investment? I'm going to be honest with you: When I started my career, I didn't think SEO for copywriting was as powerful as SEO for content writing. <Hangs head in shame>

But for many reasons, I realized that there was just as much value in SEO for copywriting projects like web pages (and potentially even sales pages — gasp!) as there was in longer-form content.  In this episode, I'll talk about whether or not investing SEO in your copywriting efforts will bring a good return on investment. And if so, what you can do to maximize that return.

_______________________________________________________________________________________

EPISODE 011.

Read the show notes and view the full transcript here: 
https://erinollila.com/is-seo-for-copywriting-a-smart-investment/

_______________________________________________________________________________________

WISH YOU HAD AN SEO CHECKLIST TO HELP YOU WITH YOUR WEBSITE EFFORTS?
Well, you do now! Download your free SEO website checklist here: http://erinollila.com/seo-website-checklist

_______________________________________________________________________________________
Learn more about your host:
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. Her favorite response to almost any marketing question is "It depends!", but she'll always explain why and how you can make the best decision for your business.She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. Erin's work can be found all over the internet and in print, and includes interviews, ghostwriting, copywriting, and creative nonfiction.

Stay in touch with Erin Ollila, SEO website copywriter:

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

]]> I'm going to be honest with you: When I started my career, I didn't think SEO for copywriting was as powerful as SEO for content writing. <Hangs head in shame>

But for many reasons, I realized that there was just as much value in SEO for copywriting projects like web pages (and potentially even sales pages — gasp!) as there was in longer-form content.  In this episode, I'll talk about whether or not investing SEO in your copywriting efforts will bring a good return on investment. And if so, what you can do to maximize that return.

_______________________________________________________________________________________

EPISODE 011.

Read the show notes and view the full transcript here: 
https://erinollila.com/is-seo-for-copywriting-a-smart-investment/

_______________________________________________________________________________________

WISH YOU HAD AN SEO CHECKLIST TO HELP YOU WITH YOUR WEBSITE EFFORTS?
Well, you do now! Download your free SEO website checklist here: http://erinollila.com/seo-website-checklist

_______________________________________________________________________________________
Learn more about your host:
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. Her favorite response to almost any marketing question is "It depends!", but she'll always explain why and how you can make the best decision for your business.She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. Erin's work can be found all over the internet and in print, and includes interviews, ghostwriting, copywriting, and creative nonfiction.

Stay in touch with Erin Ollila, SEO website copywriter:

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

]]> https://erinollila.com/is-seo-for-copywriting-a-smart-investment/ Erin Ollila 76f0dc25-f177-4ccd-b0e7-ae40d6c28170_hy9bavGxjd Sat, 30 Apr 2022 17:00:00 -0400 1680 seo for copywriting, seo for content, seo copywriting, Erin Ollila, Talk Copy to Me 1 11 full false Off-Site SEO for Podcasts and More with Akilah Thompkins-Robinson Off-Site SEO for Podcasts and More with Akilah Thompkins-Robinson Think SEO is just for your website? Think again! The effort you put into SEO for podcasts, YouTube channels, and other media outlets is such a smart investment in your marketing. But where do you even begin to use keywords and keyword phrases when you’re not writing content for your site? How can you make sure you’re not creating (and getting dinged by the big ol’ search engines for) duplicate content.

In this episode, I’m talking with Akilah Thompkins-Robinson of Girl Get Visible about alllllll the ways SEO can be a major marketing asset when you work on building it up off of your website. There are opportunities to rank with your podcast, YouTube channel, and the guesting opportunities you do in other people’s communities. You just have to know where to look and how to implement the SEO efforts.

Good news. Akilah and I will explain exactly how to do that.

SEO for podcasts and YouTube doesn’t get enough mic time. Which is why I’m so grateful for this conversation with Akilah Thompkins-Robinson.

_______________________________________________________________________________________

EPISODE 010.

Read the show notes and view the full transcript here: 
https://erinollila.com/seo-for-podcasts-youtube-and-more-with-akilah-thompkins-robinson/

_______________________________________________________________________________________

WISH YOU HAD AN SEO CHECKLIST TO HELP YOU WITH YOUR WEBSITE EFFORTS?
Well, you do now! Download your free SEO website checklist here: http://erinollila.com/seo-website-checklist
 
_______________________________________________________________________________________

Learn more about Akilah Thompkins-Robinson, founder of Girl Get Visible :

Akilah Thompkins-Robinson believes everyone should be someone’s #1 in the search engine. She is an SEO Strategist, Tech Founder, author, and speaker who has worked in IT for 17 years and for the last 6 years has been helping online businesses to stand out and get found online.

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin:

]]> Think SEO is just for your website? Think again! The effort you put into SEO for podcasts, YouTube channels, and other media outlets is such a smart investment in your marketing. But where do you even begin to use keywords and keyword phrases when you’re not writing content for your site? How can you make sure you’re not creating (and getting dinged by the big ol’ search engines for) duplicate content.

In this episode, I’m talking with Akilah Thompkins-Robinson of Girl Get Visible about alllllll the ways SEO can be a major marketing asset when you work on building it up off of your website. There are opportunities to rank with your podcast, YouTube channel, and the guesting opportunities you do in other people’s communities. You just have to know where to look and how to implement the SEO efforts.

Good news. Akilah and I will explain exactly how to do that.

SEO for podcasts and YouTube doesn’t get enough mic time. Which is why I’m so grateful for this conversation with Akilah Thompkins-Robinson.

_______________________________________________________________________________________

EPISODE 010.

Read the show notes and view the full transcript here: 
https://erinollila.com/seo-for-podcasts-youtube-and-more-with-akilah-thompkins-robinson/

_______________________________________________________________________________________

WISH YOU HAD AN SEO CHECKLIST TO HELP YOU WITH YOUR WEBSITE EFFORTS?
Well, you do now! Download your free SEO website checklist here: http://erinollila.com/seo-website-checklist
 
_______________________________________________________________________________________

Learn more about Akilah Thompkins-Robinson, founder of Girl Get Visible :

Akilah Thompkins-Robinson believes everyone should be someone’s #1 in the search engine. She is an SEO Strategist, Tech Founder, author, and speaker who has worked in IT for 17 years and for the last 6 years has been helping online businesses to stand out and get found online.

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin:

]]> https://erinollila.com/seo-for-podcasts-youtube-and-more-with-akilah-thompkins-robinson/ Erin Ollila a5724921-f15e-4cc1-938c-b1d7aad093fe_hy9bavGxjd Tue, 19 Apr 2022 00:00:00 -0400 2932 SEO, SEO for podcasts, Erin Ollila, Talk Copy to Me, Akilah Thompkins-Robinson 1 10 full false Don't Snooze on SEO and Content with Meg Casebolt Don't Snooze on SEO and Content with Meg Casebolt How do you feel about implementing SEO for content you've created?

Wouldn't it be great if new people were coming into your network more frequently without having to do anything?

On this episode of the Talk Copy to Me podcast, I'm talking with Meg Casebolt of Love at First Search all about SEO. We'll dive into what content is right for your business, how to rank for that content, how long it will take to rank, and what goes into creating content that will help you get found by your ideal audience.

There's so much to learn about SEO for content writing — and we'll help you determine what to focus on.

_______________________________________________________________________________________

EPISODE 009.

Read the show notes and view the full transcript here: 
https://erinollila.com/dont-snooze-on-seo-for-content-marketing-with-meg-casebolt/

______________________________________________________________________________________


WISH YOU HAD AN SEO CHECKLIST TO HELP YOU WITH YOUR WEBSITE EFFORTS?
Well, you do now! Download your free SEO website checklist here: http://erinollila.com/seo-website-checklist

______________________________________________________________________________________

Learn About Meg Casebolt

Meg Casebolt is founder of Love At First Search, an agency singularly devoted to helping online businesses get found in search results (like Google, YouTube & iTunes) & turn those new readers into leads, subscribers and sales. Our clients are entrepreneurs who are too busy changing the world to worry about things like website conversion rates and search traffic ... but still want their websites to get found on Google for their brilliance and turn readers. SEO is our vehicle for amplifying entrepreneurial voices and empowering small businesses led by those from marginalized communities to help their families, communities, and the wider world flourish.

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

  • Book a Copy Coaching Power Hour if you need quick SEO guidance —  https://erinollila.com/copy-coaching/
  • Learn more about Erin's VIP days to start tackling a larger SEO project — https://erinollila.com/vip-day/
  • Reach out Erin on Instagram  — http://instagram.com/erinollila
  • Find her on Facebook — http://facebook.com/erinollilacreative
]]> How do you feel about implementing SEO for content you've created?

Wouldn't it be great if new people were coming into your network more frequently without having to do anything?

On this episode of the Talk Copy to Me podcast, I'm talking with Meg Casebolt of Love at First Search all about SEO. We'll dive into what content is right for your business, how to rank for that content, how long it will take to rank, and what goes into creating content that will help you get found by your ideal audience.

There's so much to learn about SEO for content writing — and we'll help you determine what to focus on.

_______________________________________________________________________________________

EPISODE 009.

Read the show notes and view the full transcript here: 
https://erinollila.com/dont-snooze-on-seo-for-content-marketing-with-meg-casebolt/

______________________________________________________________________________________


WISH YOU HAD AN SEO CHECKLIST TO HELP YOU WITH YOUR WEBSITE EFFORTS?
Well, you do now! Download your free SEO website checklist here: http://erinollila.com/seo-website-checklist

______________________________________________________________________________________

Learn About Meg Casebolt

Meg Casebolt is founder of Love At First Search, an agency singularly devoted to helping online businesses get found in search results (like Google, YouTube & iTunes) & turn those new readers into leads, subscribers and sales. Our clients are entrepreneurs who are too busy changing the world to worry about things like website conversion rates and search traffic ... but still want their websites to get found on Google for their brilliance and turn readers. SEO is our vehicle for amplifying entrepreneurial voices and empowering small businesses led by those from marginalized communities to help their families, communities, and the wider world flourish.

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

  • Book a Copy Coaching Power Hour if you need quick SEO guidance —  https://erinollila.com/copy-coaching/
  • Learn more about Erin's VIP days to start tackling a larger SEO project — https://erinollila.com/vip-day/
  • Reach out Erin on Instagram  — http://instagram.com/erinollila
  • Find her on Facebook — http://facebook.com/erinollilacreative
]]> https://erinollila.com/dont-snooze-on-seo-for-content-marketing-with-meg-casebolt/ Erin Ollila 0d8fdc6b-a490-47de-bab2-c049cc4b42bf_hy9bavGxjd Tue, 12 Apr 2022 04:00:00 -0400 2676 Meg Casebolt, SEO, content marketing, seo for content, Erin Ollila, Talk Copy to Me 1 9 full false SEOhhhhh! The Basics of Search Engine Optimization and Why SEO Is a Marketing Must SEOhhhhh! The Basics of Search Engine Optimization and Why SEO Is a Marketing Must I'm going to be honest with you from the very beginning: I am a geek for all things SEO.

I love the value it delivers. I love keyword research and the "game" of determining the best keywords and tracking them over time. I love using those keywords as I write my copy and making all the strategic decisions necessary to ensure I'm following SEO best practices.

But not everyone loves SEO as much as I do. And I can understand why — SEO can be difficult to understand at first.

But that doesn't mean it has to be hard to understand forever!

I thought recording an SEO podcast for beginners would help the Talk Copy to Me podcast listeners understand the basics of SEO before we dive into how SEO in regard to website copy, content, and off-site optimization for podcasts and video shows.

_______________________________________________________________________________________

EPISODE 008.

Read the show notes and view the full transcript here: 
https://erinollila.com/the-seo-podcast-for-beginners-an-episode-covering-the-basics/

____________________________________

WISH YOU HAD AN SEO CHECKLIST TO HELP YOU WITH YOUR WEBSITE EFFORTS?
Well, you do now! Download your free SEO website checklist here: http://erinollila.com/seo-website-checklist

___________________________________

Learn more about your host:
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. Her favorite response to almost any marketing question is "It depends!", but she'll always explain why and how you can make the best decision for your business.

She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. Erin's work can be found all over the internet and in print, and includes interviews, ghostwriting, copywriting, and creative nonfiction.

Stay in touch with Erin Ollila, SEO website copywriter:

  • Book a Copy Coaching Power Hour if you need quick SEO guidance —  https://erinollila.com/copy-coaching/
  • Learn more about Erin's VIP days to start tackling a larger SEO project — https://erinollila.com/vip-day/
  • Reach out Erin on Instagram  — http://instagram.com/erinollila
  • Find her on Facebook — http://facebook.com/erinollilacreative
  • Connect on LinkedIn — http://linkedin.com/in/erinollila


]]> I'm going to be honest with you from the very beginning: I am a geek for all things SEO.

I love the value it delivers. I love keyword research and the "game" of determining the best keywords and tracking them over time. I love using those keywords as I write my copy and making all the strategic decisions necessary to ensure I'm following SEO best practices.

But not everyone loves SEO as much as I do. And I can understand why — SEO can be difficult to understand at first.

But that doesn't mean it has to be hard to understand forever!

I thought recording an SEO podcast for beginners would help the Talk Copy to Me podcast listeners understand the basics of SEO before we dive into how SEO in regard to website copy, content, and off-site optimization for podcasts and video shows.

_______________________________________________________________________________________

EPISODE 008.

Read the show notes and view the full transcript here: 
https://erinollila.com/the-seo-podcast-for-beginners-an-episode-covering-the-basics/

____________________________________

WISH YOU HAD AN SEO CHECKLIST TO HELP YOU WITH YOUR WEBSITE EFFORTS?
Well, you do now! Download your free SEO website checklist here: http://erinollila.com/seo-website-checklist

___________________________________

Learn more about your host:
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. Her favorite response to almost any marketing question is "It depends!", but she'll always explain why and how you can make the best decision for your business.

She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. Erin's work can be found all over the internet and in print, and includes interviews, ghostwriting, copywriting, and creative nonfiction.

Stay in touch with Erin Ollila, SEO website copywriter:

  • Book a Copy Coaching Power Hour if you need quick SEO guidance —  https://erinollila.com/copy-coaching/
  • Learn more about Erin's VIP days to start tackling a larger SEO project — https://erinollila.com/vip-day/
  • Reach out Erin on Instagram  — http://instagram.com/erinollila
  • Find her on Facebook — http://facebook.com/erinollilacreative
  • Connect on LinkedIn — http://linkedin.com/in/erinollila


]]> https://erinollila.com/the-seo-podcast-for-beginners-an-episode-covering-the-basics/ Erin Ollila 99d9d133-bcb2-4934-87f9-efc0e3e88cda_hy9bavGxjd Tue, 05 Apr 2022 19:00:00 -0400 1520 SEO, websites, seo for beginners, copywriting, seo copywriting, Erin Ollila, Talk Copy to Me 1 8 full true What Website Pages Should Your Site Have? What Website Pages Should Your Site Have? We've spent this mini-series talking about web pages, so let's end it by talking about all the other types of pages you can have on your site, in addition to the Big 3 we talked about in the past few episodes. 

Here, we'll review 20+ types of pages you might want on your site. How many do you think yours has right now?

_______________________________________________________________________________________

EPISODE 007.

Read the show notes and view the full transcript here: 
https://erinollila.com/what-types-of-website-pages-should-your-site-have/

_______________________________________________________________________________________


 Here's exactly what was discussed on the show:

  • How Shop pages can be set up different depending on the products, productized services, programs, or courses available
  • Whether frequently asked questions belong on their own page or if they should be spread out on services pages
  • How to include testimonials on your website and whether they should be on their own page
  • How a portfolio page and case studies can work together on your website; or, alternatively, why you might want to consider separating them.
  • Where the contact page belongs on your site (this isn't for everyone, but this one might surprise you!)
  • What are landing pages?
  • How to set up lead magnets and quizzes and why/how you'd send people to these landing pages
  • Why confirmation or redirect pages often get overlooked, but how you could implement them on your site.
  • Types of visibility pages, like speaker or media pages and what the differences are between the two.
  • The differences between a resources page and a blog, and how you would use both on a website
  • A soapbox rant about the importance of SEO
  • Dedicated pages for visibility efforts, like a podcast or YouTube channel
  • And let's not forgot about the sitemap, privacy page, your terms of use, disclaimers, and cookie policies

FYI: I do realize I was calling it Terms and Conditions in the episode — instead of Terms of Use — but I'm hoping you'll forgive me here ;)

Here are the websites that were referenced as examples on this episode:

  • https://charlotteisaac.com/
  • https://katieobrien.com/
  • https://erinollila.com/podcast
  • https://thepodwizegroup.com/
  • https://termly.io/

If you're looking for legal website templates or contracts here are two affiliate links to where I purchased my templates (I use both still!):

  • https://thecontractshop.com/?ref=erinollila
  • https://www.bradendrake.com/a/2147575083/BCsWE8v9

_______________________________________________________________________________________

Stay in touch with Erin Ollila, SEO website copywriter:

  • Book a Copy Coaching Power Hour if you need help figuring out what pages you need on your site, and what you should put on those pages — https://erinollila.com/copy-coaching
  • Learn more about Erin's done-for-you website copy services if you want to skip the work and hire a professional copywriter to do it for you https://erinollila.com/website-copy
  • Reach out Erin on Instagram  — http://instagram.com/erinollila
  • Find her on Facebook — http://facebook.com/erinollilacreative
  • Connect on 
]]> We've spent this mini-series talking about web pages, so let's end it by talking about all the other types of pages you can have on your site, in addition to the Big 3 we talked about in the past few episodes. 

Here, we'll review 20+ types of pages you might want on your site. How many do you think yours has right now?

_______________________________________________________________________________________

EPISODE 007.

Read the show notes and view the full transcript here: 
https://erinollila.com/what-types-of-website-pages-should-your-site-have/

_______________________________________________________________________________________


 Here's exactly what was discussed on the show:

  • How Shop pages can be set up different depending on the products, productized services, programs, or courses available
  • Whether frequently asked questions belong on their own page or if they should be spread out on services pages
  • How to include testimonials on your website and whether they should be on their own page
  • How a portfolio page and case studies can work together on your website; or, alternatively, why you might want to consider separating them.
  • Where the contact page belongs on your site (this isn't for everyone, but this one might surprise you!)
  • What are landing pages?
  • How to set up lead magnets and quizzes and why/how you'd send people to these landing pages
  • Why confirmation or redirect pages often get overlooked, but how you could implement them on your site.
  • Types of visibility pages, like speaker or media pages and what the differences are between the two.
  • The differences between a resources page and a blog, and how you would use both on a website
  • A soapbox rant about the importance of SEO
  • Dedicated pages for visibility efforts, like a podcast or YouTube channel
  • And let's not forgot about the sitemap, privacy page, your terms of use, disclaimers, and cookie policies

FYI: I do realize I was calling it Terms and Conditions in the episode — instead of Terms of Use — but I'm hoping you'll forgive me here ;)

Here are the websites that were referenced as examples on this episode:

  • https://charlotteisaac.com/
  • https://katieobrien.com/
  • https://erinollila.com/podcast
  • https://thepodwizegroup.com/
  • https://termly.io/

If you're looking for legal website templates or contracts here are two affiliate links to where I purchased my templates (I use both still!):

  • https://thecontractshop.com/?ref=erinollila
  • https://www.bradendrake.com/a/2147575083/BCsWE8v9

_______________________________________________________________________________________

Stay in touch with Erin Ollila, SEO website copywriter:

  • Book a Copy Coaching Power Hour if you need help figuring out what pages you need on your site, and what you should put on those pages — https://erinollila.com/copy-coaching
  • Learn more about Erin's done-for-you website copy services if you want to skip the work and hire a professional copywriter to do it for you https://erinollila.com/website-copy
  • Reach out Erin on Instagram  — http://instagram.com/erinollila
  • Find her on Facebook — http://facebook.com/erinollilacreative
  • Connect on 
]]> https://erinollila.com/what-types-of-website-pages-should-your-site-have/ Erin Ollila a3b61a11-acc5-4161-9f4f-1cd01ed55fca_hy9bavGxjd Tue, 29 Mar 2022 04:00:00 -0400 2427 website pages, websites, website copy, Talk Copy to Me, Erin Ollila 1 7 full false How to Write a Services Page That Converts How to Write a Services Page That Converts How confident are you with your website's Services or Work With Me page? Are your offers or products all listed on one page? Are you using secondary services pages? How many spots in your top navigation bar are being taken by your offers?

Writing your services page might seem easy if you know your offers well, but there are a LOT of decisions that go into determining how to visually offer your products and services, in addition to how to shape the messaging to move your leads through a decision-making process.

In this episode, we'll talk about the different ways you can present your offers and products to your website viewers, as well as what needs to go on the page (and how to present it!) to make conversions.
_______________________________________________________________________________________

EPISODE 006.

Read the show notes and view the full transcript here:
https://erinollila.com/how-to-write-a-services-page-that-converts/
_______________________________________________________________________________________

Here's exactly what was discussed on the show:

  • The 3.5 most common ways to position your services or work with me page/pages. Wait, what? 3.5? Option number 3 had two similar ways to approach it, so it isn't quite 3 and isn't quite 4. Bear with me here
  • How to determine which of these 3.5 approaches to services pages is best for your business
  • What information needs to be on your services page(s)? (This part is pretty meaty, and you don't want to miss it!)
  • Should prices be listed on your services page? If so, how? If not, why? What other ways can pricing be shared?
  • The similarities and differences between services pages and sales pages
  • Why your lead magnet (usually) doesn't go on your services page(s)
  • It's important that design and copy play together nicely when you share your offers
  • How to review a services page once you've determine you have everything you need on the page.

Here are the websites that were referenced as examples on this episode:

  •  http://erinollila.com 
  • https://kristaspencecoaching.com
  • https://christiansencoaching.com
  • http://geneva-jones.com
  • https://thepodwizegroup.com
  • https://drjennifernash.com

_______________________________________________________________________________________

Stay in touch with Erin Ollila, SEO website copywriter:

  • Book a Copy Coaching Power Hour if you need help figuring out how to write your services or work with me page — https://erinollila.com/copy-coaching
  • Learn more about Erin's done-for-you website copy services if you want to skip the work and hire a professional copywriter to do it for you https://erinollila.com/website-copy
  • Reach out Erin on Instagram  — http://instagram.com/erinollila
  • Find her on Facebook — http://facebook.com/erinollilacreative
  • Connect 

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

_______________________________________________________________


Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podc

]]> How confident are you with your website's Services or Work With Me page? Are your offers or products all listed on one page? Are you using secondary services pages? How many spots in your top navigation bar are being taken by your offers?

Writing your services page might seem easy if you know your offers well, but there are a LOT of decisions that go into determining how to visually offer your products and services, in addition to how to shape the messaging to move your leads through a decision-making process.

In this episode, we'll talk about the different ways you can present your offers and products to your website viewers, as well as what needs to go on the page (and how to present it!) to make conversions.
_______________________________________________________________________________________

EPISODE 006.

Read the show notes and view the full transcript here:
https://erinollila.com/how-to-write-a-services-page-that-converts/
_______________________________________________________________________________________

Here's exactly what was discussed on the show:

  • The 3.5 most common ways to position your services or work with me page/pages. Wait, what? 3.5? Option number 3 had two similar ways to approach it, so it isn't quite 3 and isn't quite 4. Bear with me here
  • How to determine which of these 3.5 approaches to services pages is best for your business
  • What information needs to be on your services page(s)? (This part is pretty meaty, and you don't want to miss it!)
  • Should prices be listed on your services page? If so, how? If not, why? What other ways can pricing be shared?
  • The similarities and differences between services pages and sales pages
  • Why your lead magnet (usually) doesn't go on your services page(s)
  • It's important that design and copy play together nicely when you share your offers
  • How to review a services page once you've determine you have everything you need on the page.

Here are the websites that were referenced as examples on this episode:

  •  http://erinollila.com 
  • https://kristaspencecoaching.com
  • https://christiansencoaching.com
  • http://geneva-jones.com
  • https://thepodwizegroup.com
  • https://drjennifernash.com

_______________________________________________________________________________________

Stay in touch with Erin Ollila, SEO website copywriter:

  • Book a Copy Coaching Power Hour if you need help figuring out how to write your services or work with me page — https://erinollila.com/copy-coaching
  • Learn more about Erin's done-for-you website copy services if you want to skip the work and hire a professional copywriter to do it for you https://erinollila.com/website-copy
  • Reach out Erin on Instagram  — http://instagram.com/erinollila
  • Find her on Facebook — http://facebook.com/erinollilacreative
  • Connect 

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

_______________________________________________________________


Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podc

]]> https://erinollila.com/how-to-write-a-services-page-that-converts/ Erin Ollila 3f643c58-d043-4bb7-b3bf-17721e55df7b_hy9bavGxjd Tue, 22 Mar 2022 04:00:00 -0400 2492 1 6 full false Bet You Thought Your About Page Was About You Bet You Thought Your About Page Was About You Imagine this, someone new finds your website, whether it's a blog that they found when they were searching on Google for something that they needed, maybe they were referred to your site by one of their family or friends. Or maybe they saw your social media content, and they decided they wanted to learn more about you. And now that they have their curiosity is piqued. 

So where do you think the most natural place for them to go on your website would be? 

If you guess the about page, you're right.

When people have decided that they're interested in learning more about you, as a business owner, or what your business offers, they're going to find their way to your about page. Here you have the opportunity to give your audience insight into who you are, what your business is all about, and why they should stick around and potentially even hire you or buy a product that you're offering. 

Is your about page up to par? Yes? No? Maybe? Either way, this episode is a must listen.

And, there's a special bonus for the early listeners of the Talk Copy to Me podcast: complimentary website reviews! Share your name, email, and address with me at bit.ly/tctmreview and I'll respond within a week with actionable and personalized suggestions that you can implement right away.

___________________________________________
EPISODE 005.

Read the show notes and view the full transcript here: 
https://erinollila.com/sorry-but-your-website-about-us-page-isnt-about-you/
______________________________________________

Learn more about website writer and host of the Talk Copy to Me podcast, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. Erin's work can be found all over the internet and in print, and includes interviews, ghostwriting, copywriting, and creative nonfiction.

Wondering how you can work with Erin to get your About page in purrrrrr-fect shape?

Book a Copy Coaching Power Hour and we'll adjust your about page together (and more!) Learn more about Erin’s done-for-you website copy services for a complete rebrand.

Reach out on Instagram
Find her on Facebook
Connect on LinkedIn



]]> Imagine this, someone new finds your website, whether it's a blog that they found when they were searching on Google for something that they needed, maybe they were referred to your site by one of their family or friends. Or maybe they saw your social media content, and they decided they wanted to learn more about you. And now that they have their curiosity is piqued. 

So where do you think the most natural place for them to go on your website would be? 

If you guess the about page, you're right.

When people have decided that they're interested in learning more about you, as a business owner, or what your business offers, they're going to find their way to your about page. Here you have the opportunity to give your audience insight into who you are, what your business is all about, and why they should stick around and potentially even hire you or buy a product that you're offering. 

Is your about page up to par? Yes? No? Maybe? Either way, this episode is a must listen.

And, there's a special bonus for the early listeners of the Talk Copy to Me podcast: complimentary website reviews! Share your name, email, and address with me at bit.ly/tctmreview and I'll respond within a week with actionable and personalized suggestions that you can implement right away.

___________________________________________
EPISODE 005.

Read the show notes and view the full transcript here: 
https://erinollila.com/sorry-but-your-website-about-us-page-isnt-about-you/
______________________________________________

Learn more about website writer and host of the Talk Copy to Me podcast, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. Erin's work can be found all over the internet and in print, and includes interviews, ghostwriting, copywriting, and creative nonfiction.

Wondering how you can work with Erin to get your About page in purrrrrr-fect shape?

Book a Copy Coaching Power Hour and we'll adjust your about page together (and more!) Learn more about Erin’s done-for-you website copy services for a complete rebrand.

Reach out on Instagram
Find her on Facebook
Connect on LinkedIn



]]> https://erinollila.com/sorry-but-your-website-about-us-page-isnt-about-you/ Erin Ollila f511226d-cc06-4468-b0c1-820c8651e95a_hy9bavGxjd Wed, 02 Mar 2022 19:00:00 -0500 2110 websites, website copy, website pages, Erin Ollila, Talk Copy to Me 1 5 full false The Key Elements of All Successful Website Homepages The Key Elements of All Successful Website Homepages Okay — be honest with me for a second. How does your website make you feel? If you're squirming in your seat right now, you are definitely not alone.

I hear this all the time from prospective clients. They know the importance of a quality website, but they are not thrilled with what they have right now. They're worried that their copy doesn't speak to their audience or it doesn't showcase their mission, vision, and values in a way that they want it to. They may feel like there's no personality or it's not clear from their web presence what an incredible experience that they actually do provide for their customers.

Oh, and I also hear from a lot of people how jealous they are of their competitor's websites. They feel frustrated that people who have been in business for a shorter period of time or who may appear to have less experience than them seem to be vocalizing their message with clarity and attracting the clients that they wish that they could reach.

It's time to change all that. For the next few episodes, I'll be sharing a mini-series on web copy discussing how to develop strong Home, About, and Services pages, along with an episode on all the other pages your site might have (or need!). Today, we're talking the good ol' home page.

Is your website up to par? Yes? No? Maybe? Either way, this episode is a must listen.
 _______________________________________________________________

EPISODE 004.

Read the show notes and full transcript here:
https://erinollila.com/how-to-write-homepage-copy/
_______________________________________________________________

Learn more about Erin Ollila, host of the Talk Copy to Me podcast
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. Erin's work can be found all over the internet and in print, and includes interviews, ghostwriting, copywriting, and creative nonfiction.

Stay in touch with your favorite copywriter, Erin Ollila

]]> Okay — be honest with me for a second. How does your website make you feel? If you're squirming in your seat right now, you are definitely not alone.

I hear this all the time from prospective clients. They know the importance of a quality website, but they are not thrilled with what they have right now. They're worried that their copy doesn't speak to their audience or it doesn't showcase their mission, vision, and values in a way that they want it to. They may feel like there's no personality or it's not clear from their web presence what an incredible experience that they actually do provide for their customers.

Oh, and I also hear from a lot of people how jealous they are of their competitor's websites. They feel frustrated that people who have been in business for a shorter period of time or who may appear to have less experience than them seem to be vocalizing their message with clarity and attracting the clients that they wish that they could reach.

It's time to change all that. For the next few episodes, I'll be sharing a mini-series on web copy discussing how to develop strong Home, About, and Services pages, along with an episode on all the other pages your site might have (or need!). Today, we're talking the good ol' home page.

Is your website up to par? Yes? No? Maybe? Either way, this episode is a must listen.
 _______________________________________________________________

EPISODE 004.

Read the show notes and full transcript here:
https://erinollila.com/how-to-write-homepage-copy/
_______________________________________________________________

Learn more about Erin Ollila, host of the Talk Copy to Me podcast
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. Erin's work can be found all over the internet and in print, and includes interviews, ghostwriting, copywriting, and creative nonfiction.

Stay in touch with your favorite copywriter, Erin Ollila

]]> Erin Ollila 20b53b72-ef1e-4b3a-ac26-ab90f3aac7e9_hy9bavGxjd Tue, 01 Feb 2022 01:00:00 -0500 1707 1 4 full false The Importance of Niching Down in Biz with Mallika Malhotra The Importance of Niching Down in Biz with Mallika Malhotra How do you feel when someone asks you what your niche is?

If it makes you feel uncomfortable, you're not alone. So many small business owners get sweaty hands when they think about niching down. But the truth is, choosing a niche for your business helps you stand out from the crowd, make your marketing clearer, and it help your network to refer the perfect clients to you.

I'm so excited to introduce Mallika Malhotra to all of you in the third episode of the Talk Copy to Me podcast.

Mallika is a brand photographer, an award-winning brand strategist, and the founder of The Brand Attraction Society. Mallika started her career working in corporate advertising working for huge brands like Loreal and Oil of Olay, and now she helps women entrepreneurs get clear on their brand message, show up as the face of their brand, and niche down so they can best serve their most ideal clients.

Here, we'll talk about niching down, how to know if you're ready, what to do if the niching doesn't work out so well for you, and how the process of doing all of this will make you a more confident business owner.

___________________________________________
EPISODE 003.

Read the show notes and view the full transcript here: https://erinollila.com/niching-down-with-mallika-malhotra/

______________________________________________

Learn more about Mallika Malhotra

Mallika Malhotra is an award winning brand strategist, confidence-stirring mentor, speaker and founder of The Brand Attraction Society. After years of working in corporate advertising on brands like L’Oreal and Oil of Olay, Mallika now helps women entrepreneurs get clear on their brand message, show up as the face of their business and find their power niche. Her friends and clients call her the brand energizer because she is a strong believer in getting out of your comfort zone, taking action. and implementing ideas. When she's not building brands, she's at home in Maine with her three sons and husband, drinking coffee or red wine and dreaming about their next global adventure.

Connect with Mallika

Stay in touch with your favorite copywriter, Erin Ollila

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

]]> How do you feel when someone asks you what your niche is?

If it makes you feel uncomfortable, you're not alone. So many small business owners get sweaty hands when they think about niching down. But the truth is, choosing a niche for your business helps you stand out from the crowd, make your marketing clearer, and it help your network to refer the perfect clients to you.

I'm so excited to introduce Mallika Malhotra to all of you in the third episode of the Talk Copy to Me podcast.

Mallika is a brand photographer, an award-winning brand strategist, and the founder of The Brand Attraction Society. Mallika started her career working in corporate advertising working for huge brands like Loreal and Oil of Olay, and now she helps women entrepreneurs get clear on their brand message, show up as the face of their brand, and niche down so they can best serve their most ideal clients.

Here, we'll talk about niching down, how to know if you're ready, what to do if the niching doesn't work out so well for you, and how the process of doing all of this will make you a more confident business owner.

___________________________________________
EPISODE 003.

Read the show notes and view the full transcript here: https://erinollila.com/niching-down-with-mallika-malhotra/

______________________________________________

Learn more about Mallika Malhotra

Mallika Malhotra is an award winning brand strategist, confidence-stirring mentor, speaker and founder of The Brand Attraction Society. After years of working in corporate advertising on brands like L’Oreal and Oil of Olay, Mallika now helps women entrepreneurs get clear on their brand message, show up as the face of their business and find their power niche. Her friends and clients call her the brand energizer because she is a strong believer in getting out of your comfort zone, taking action. and implementing ideas. When she's not building brands, she's at home in Maine with her three sons and husband, drinking coffee or red wine and dreaming about their next global adventure.

Connect with Mallika

Stay in touch with your favorite copywriter, Erin Ollila

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

]]> https://erinollila.com/niching-down-with-mallika-malhotra/ Erin Ollila, Mallika Malhotra e7e85e0a-7bea-4ef7-a365-43f44c208d31_hy9bavGxjd Tue, 18 Jan 2022 02:00:00 -0500 2091 Mallika Malhotra, niching down, Talk Copy to Me, copywriting podcast, marketing podcast, Erin Ollila 1 3 full false Do You Need a Website for Your Business? Do You Need a Website for Your Business? Imagine a website void of all words.

What would it look like? 

There's be colors, of course. You'd likely see some pictures of people or products. There will be buttons and maybe even forms. But, when  combined, do all of those things give you a clear idea what the site is about? Would you be able to identify what kind of business it is? Who the professional is (and what they do!), or anything else?

Chances are, you wouldn't be able to tell a thing about a website if it didn't have  words on it. 

So, why are so many small business owners still not investing in their websites?  

Now, we’re talking about web copy today simply because I’m biased. As a website copywriter, my job is to write website words, and I’m pretty passionate about cheering on creative entrepreneurs and smart service providers.

But the point stays the same when you translate it to any type of marketing message: Without words, there's a very slim chance that your audience is going to understand your message, and more importantly there's an even smaller chance that they'll connect with it.

But let's stick with websites for this episode. Here, we'll learn .why having a website is so important for any small business owner in 2022, what we can learn from  sites who obviously didn't invest in their web projects, and talk about the many ways to build (or rebrand) an online presence, regardless of whether you've been in business for a while or you're just starting out.

___________________________________________
EPISODE 002.

Read the show notes and view the full transcript here: 
https://erinollila.com/do-i-need-a-website-for-my-business-in-2022/
______________________________________________

Learn more about Erin Ollila, host of the Talk Copy to Me podcast

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. Erin's work can be found all over the internet and in print, and includes interviews, ghostwriting, copywriting, and creative nonfiction.

Connect with Erin


Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila



]]> Imagine a website void of all words.

What would it look like? 

There's be colors, of course. You'd likely see some pictures of people or products. There will be buttons and maybe even forms. But, when  combined, do all of those things give you a clear idea what the site is about? Would you be able to identify what kind of business it is? Who the professional is (and what they do!), or anything else?

Chances are, you wouldn't be able to tell a thing about a website if it didn't have  words on it. 

So, why are so many small business owners still not investing in their websites?  

Now, we’re talking about web copy today simply because I’m biased. As a website copywriter, my job is to write website words, and I’m pretty passionate about cheering on creative entrepreneurs and smart service providers.

But the point stays the same when you translate it to any type of marketing message: Without words, there's a very slim chance that your audience is going to understand your message, and more importantly there's an even smaller chance that they'll connect with it.

But let's stick with websites for this episode. Here, we'll learn .why having a website is so important for any small business owner in 2022, what we can learn from  sites who obviously didn't invest in their web projects, and talk about the many ways to build (or rebrand) an online presence, regardless of whether you've been in business for a while or you're just starting out.

___________________________________________
EPISODE 002.

Read the show notes and view the full transcript here: 
https://erinollila.com/do-i-need-a-website-for-my-business-in-2022/
______________________________________________

Learn more about Erin Ollila, host of the Talk Copy to Me podcast

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. Erin's work can be found all over the internet and in print, and includes interviews, ghostwriting, copywriting, and creative nonfiction.

Connect with Erin


Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila



]]> Erin Ollila 454693f2-8559-42e7-b763-37890461f25c_hy9bavGxjd Tue, 18 Jan 2022 01:00:00 -0500 1323 1 2 full false 2 Questions Everyone Wonders As They Consume Content 2 Questions Everyone Wonders As They Consume Content EPISODE 001.

Wait — what’s this all about?

What’s in it for me?

You might think it’s a bit silly to start the first episode of a brand new podcast posing those two questions, but the truth is, when it comes to creating any type of copy or content, you’re audience is going to ask themselves those two very questions — whether consciously or subconsciously.

Think about it: we all ask ourselves these very questions as we scroll through our social media feeds, scan the subject lines in our email inboxes, and sort through our physical mail after grabbing it from the mailbox.

There’s limited time in all of our already jam-packed days and we want to make sure we’re investing what time we do have in the right ways.

Which is why each and every time you sit down to write copy for your own business and brands, you need to be able to clearly answer those two questions:

What is this message all about?

What’s in it for my audience?

On this (very first!) episode of the Talk Copy to Me podcast, Erin  describes ways in which big brands and small businesses forget to answer those very questions, as well as suggested fixes.

______________________________________________

EPISODE 001.

Read the show notes and view the full transcript here: https://erinollila.com/the-two-questions-everyone-wonders-as-they-consume-content/

______________________________________________

 

Learn more about Erin Ollila, host of the Talk Copy to Me podcast

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. Erin's work can be found all over the internet and in print, and includes interviews, ghostwriting, copywriting, and creative nonfiction.

Connect with Erin

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila



]]> EPISODE 001.

Wait — what’s this all about?

What’s in it for me?

You might think it’s a bit silly to start the first episode of a brand new podcast posing those two questions, but the truth is, when it comes to creating any type of copy or content, you’re audience is going to ask themselves those two very questions — whether consciously or subconsciously.

Think about it: we all ask ourselves these very questions as we scroll through our social media feeds, scan the subject lines in our email inboxes, and sort through our physical mail after grabbing it from the mailbox.

There’s limited time in all of our already jam-packed days and we want to make sure we’re investing what time we do have in the right ways.

Which is why each and every time you sit down to write copy for your own business and brands, you need to be able to clearly answer those two questions:

What is this message all about?

What’s in it for my audience?

On this (very first!) episode of the Talk Copy to Me podcast, Erin  describes ways in which big brands and small businesses forget to answer those very questions, as well as suggested fixes.

______________________________________________

EPISODE 001.

Read the show notes and view the full transcript here: https://erinollila.com/the-two-questions-everyone-wonders-as-they-consume-content/

______________________________________________

 

Learn more about Erin Ollila, host of the Talk Copy to Me podcast

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. Erin's work can be found all over the internet and in print, and includes interviews, ghostwriting, copywriting, and creative nonfiction.

Connect with Erin

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila



]]> Erin Ollila fb89baa1-9e26-4d0c-a5f0-6bdf4b71e17a_hy9bavGxjd Tue, 18 Jan 2022 00:00:00 -0500 871 1 1 full false Trailer: Introducing Talk Copy to Me, a Marketing Podcast Trailer: Introducing Talk Copy to Me, a Marketing Podcast Who would have thought that putting words to the page would be one of the most difficult parts of doing business? 
 
Yet here you are. Spending all your time trying to massage your message, and what you end up with (or what you've already hired out) lacks a certain je ne sais quoi.  And you know that if you're not content with the content, it's going to fall flat for your audience as well.

I'm here to tell you it doesn't have to be like this.

Hello friends and welcome to the Talk Copy to Me podcast. I’m your host, Erin Ollila, conversion copywriter, copy coach, and ice-cream indulger.

My mission for Talk Copy to Me is to empower creative entrepreneurs and smart service providers to step into the spotlight and spark a connection with their carefully crafted copy.

See, clever words strung together may sound nice, but strategic and SEO-focused sentences make the difference between the wrong people knocking on your door and the right people patiently waiting on your wait list.

With over 15 years of publishing experience, an MFA in Creative Writing and years of working alongside billion dollar brands, I get what it takes to ideate, create, and implement smart copy and strategic content campaigns.

Though, I also understand how hard it is to be successful and consistent with your own marketing as a small business owner.

I’ve witnessed too many creative entrepreneur  floundering as they attempted to launch, rebrand, or pivot their offers and services simply because they didn’t have access to the marketing and copywriting know-how those big brands can easily tap into.

And that, my friends, is exactly why Talk Copy to Me exists.

Since starting my business, I’ve supported hundreds of small business owners, just like you, to develop marketing strategies, uncover and own their brand messaging, and wow with their websites.

I hope this podcast inspires you, encourages you, and lights a fire for you to perfect your copywriting.

You’re in the right place if you’re ready to attract high-quality leads, create instant connections, and transform your audience into paying customers.

Talk Copy to Me will take you behind the scenes with industry experts and give you quality one-on-one time with me, your favorite — or soon to be favorite — copywriter and copy coach.

If you enjoyed spending your time with me today, click on that Subscribe or Follow button in your favorite podcast app. 

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila


]]> Who would have thought that putting words to the page would be one of the most difficult parts of doing business? 
 
Yet here you are. Spending all your time trying to massage your message, and what you end up with (or what you've already hired out) lacks a certain je ne sais quoi.  And you know that if you're not content with the content, it's going to fall flat for your audience as well.

I'm here to tell you it doesn't have to be like this.

Hello friends and welcome to the Talk Copy to Me podcast. I’m your host, Erin Ollila, conversion copywriter, copy coach, and ice-cream indulger.

My mission for Talk Copy to Me is to empower creative entrepreneurs and smart service providers to step into the spotlight and spark a connection with their carefully crafted copy.

See, clever words strung together may sound nice, but strategic and SEO-focused sentences make the difference between the wrong people knocking on your door and the right people patiently waiting on your wait list.

With over 15 years of publishing experience, an MFA in Creative Writing and years of working alongside billion dollar brands, I get what it takes to ideate, create, and implement smart copy and strategic content campaigns.

Though, I also understand how hard it is to be successful and consistent with your own marketing as a small business owner.

I’ve witnessed too many creative entrepreneur  floundering as they attempted to launch, rebrand, or pivot their offers and services simply because they didn’t have access to the marketing and copywriting know-how those big brands can easily tap into.

And that, my friends, is exactly why Talk Copy to Me exists.

Since starting my business, I’ve supported hundreds of small business owners, just like you, to develop marketing strategies, uncover and own their brand messaging, and wow with their websites.

I hope this podcast inspires you, encourages you, and lights a fire for you to perfect your copywriting.

You’re in the right place if you’re ready to attract high-quality leads, create instant connections, and transform your audience into paying customers.

Talk Copy to Me will take you behind the scenes with industry experts and give you quality one-on-one time with me, your favorite — or soon to be favorite — copywriter and copy coach.

If you enjoyed spending your time with me today, click on that Subscribe or Follow button in your favorite podcast app. 

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila


]]> Erin Ollila 5a77090a-9403-4e2d-b909-563179807f3b_hy9bavGxjd Wed, 08 Dec 2021 18:00:00 -0500 204 Talk Copy to Me, copywriting podcast, marketing podcast, SEO podcast trailer false